The factors that To recognise the Factors that 1 Use includes resources to consider the factors that influence the – influence pricing factors, internal and influence pricing price of bananas. Resource includes research tasks, videos etc. decisions external, which might decisions include Research the internet, students should research the price of a – influence the pricing nature of the product in three different stores and explain why there are differences. decision, particularly market, degree of Add additional factors that influence pricing decisions to the original list as businesses grow competition and made in the first pricing lesson. and expand. the product life cycle. Complete question 3c) 9 marks June 2014 or 2d) 9 marks June 2013. To evaluate the factors and use them to assess the suitability of pricing methods for a given business. To understand the Students should 1 Starter why would businesses offer this type of scheme? – – relationship between understand that as Students create a for the number of times they would watch their price and demand. prices rise demand favourite football team or go to the cinema over a year (with a max of is likely to fall. 30 times) at a range of different prices. Students plot the data they have collected onto a diagram with and quantity on the two axes. Students explain the link between price and quantity demanded. In pairs students generate ideas of factors that might cause an increase in demand other than price. Teacher led discussion about why a business does not therefore always charge a very low price. Product To understand the 1 Why would it be beneficial for a business to produce the first commercial driverless car? benefits and risks of Show what are the benefits and risks for these entrepreneurs of developing this new product? – developing new issues of creating a new product. products. –
The factors that influence pricing decisions To recognise the factors, internal and external, which might influence the pricing decision, particularly as businesses grow and expand. To evaluate the factors and use them to assess the suitability of pricing methods for a given business. Factors that influence pricing decisions include nature of the market, degree of competition and the product life cycle. 1 Use – includes resources to consider the factors that influence the price of bananas. Resource includes research tasks, videos etc. Research – the internet, students should research the price of a product in three different stores and explain why there are differences. Add additional factors that influence pricing decisions to the original list made in the first pricing lesson. Complete question 3c) 9 marks June 2014 or 2d) 9 marks June 2013. To understand the relationship between price and demand. Students should understand that as prices rise demand is likely to fall. 1 Starter – – why would businesses offer this type of scheme? Students create a for the number of times they would watch their favourite football team or go to the cinema over a year (with a max of 30 times) at a range of different prices. Students plot the data they have collected onto a diagram with and quantity on the two axes. Students explain the link between price and quantity demanded. In pairs students generate ideas of factors that might cause an increase in demand other than price. Teacher led discussion about why a business does not therefore always charge a very low price. Product To understand the benefits and risks of developing new products. 1 Why would it be beneficial for a business to produce the first commercial driverless car? Show – what are the benefits and risks for these entrepreneurs of developing this new product? – issues of creating a new product.
AQA-8132-SOW-2YR.DOCX