To understand 1 Starter show a variety of products students decide customers they are – – why businesses targeted towards for example nappies, SAGA holidays, Nintendo DS, Ford Ka, local – use pizza delivery restaurant, Good Housekeeping magazine, Mercedes car etc. Students segmentation to should consider the age, gender, location and income. target Students to think of a product that could be targeted to all customers rather than a customers. specific market. Show clip of why do McDonald’s use segmentation to target customers? – 3.5.3 The purpose and methods of market research Specification Learning Additional Suggested Learning activities and resources content objectives guidance timing (hours) Purpose of market To understand Reasons for 1 Starter – research why businesses conducting market Teacher led explanation and definition of market research. conduct market research include to Students imagine they are the leader of Nintendo what five pieces of research. identify market – information you want to find out to help your decision making. opportunities and To understand Students should explain why they have chosen this information. to get a better the types of insight into their References information – customers and collected in competitors. market research. Students discuss the benefits gained by businesses through conducting Market research market research discussion based on knowledge gained in previous collects information – lessons. demand,
To understand why businesses use segmentation to target customers. 1 Starter – show a variety of products – students decide customers they are targeted towards – for example nappies, SAGA holidays, Nintendo DS, Ford Ka, local pizza delivery restaurant, Good Housekeeping magazine, Mercedes car etc. Students should consider the age, gender, location and income. Students to think of a product that could be targeted to all customers rather than a specific market. Show clip of – why do McDonald’s use segmentation to target customers? 3.5.3 The purpose and methods of market research Specification content Learning objectives Additional guidance Suggested timing (hours) Learning activities and resources Purpose of market research To understand why businesses conduct market research. To understand the types of information collected in market research. Reasons for conducting market research include to identify market opportunities and to get a better insight into their customers and competitors. Market research collects information demand, 1 Starter – Teacher led explanation and definition of market research. Students imagine they are the leader of Nintendo – what five pieces of information you want to find out to help your decision making. Students should explain why they have chosen this information. References – Students discuss the benefits gained by businesses through conducting market research – discussion based on knowledge gained in previous lessons.
AQA-8132-SOW-3YR.DOCX