3 million are in the dance market 75% Overall, of the culture market in Half of the culture market have Victoria can be considered part of the ever been to a dance event or dance market, representing performance The potential market for dance is 3 million people. 75% of the culture market can be significant, representing approximately Classical dance or ballet is a quarter of the cultural market (27%). considered to belong to the dance market, while 25% of the culture market the most popular form of dance can be considered to be in the current within the cultural market, however market for dance. Just over half of the significant amount there is a current dance market have been to a of crossover between the dance performance within the past 12 months (52%). different dance forms. 13% visited in the past 12 Essence and Expression months 12% visited 1–3 Dance market penetration dominate the dance market. This may years ago explain why adults within this market extremely culturally tend to be 24% visited 3+ years ago active significantly and have a 27% never been and 13% higher than average cultural 25% interested 25% never been spend. 12% and not interested 27% 24% Base [3841]
3 million are in the dance market Overall, 75% of the culture market in Victoria can be considered part of the dance market, representing 3 million people. Classical dance or ballet is the most popular form of dance within the cultural market, however there is a significant amount of crossover between the different dance forms. Essence and Expression dominate the dance market. This may explain why adults within this market tend to be extremely culturally active and have a significantly higher than average cultural spend. Half of the culture market have ever been to a dance event or performance 75% of the culture market can be considered to belong to the dance market, while 25% of the culture market can be considered to be in the current market for dance. Just over half of the current dance market have been to a dance performance within the past 12 months (52%). Dance market penetration 13% 25% 12% The potential market for dance is significant, representing approximately a quarter of the cultural market (27%). 13% visited in the past 12 months 12% visited 1–3 years ago 24% visited 3+ years ago 27% never been and interested 25% never been and not interested 27% 24% Base [3841]
Arts_Vic_v961.docx