Be able to outline two approximately ½ Tutor to overview the idea of business events and events delivered by hour). provide illustrations of various types of event: Eg small businesses from a school, college or Academy; from a local Evidence Be able to use business, or a community group event. collection and knowledge of completion of M1 It will be helpful to show examples of event communication through analysis publicity eg web site/newsletter; advertising of an methods and channels of one event’s event in the local press; or leaflet or brochures) to to analyse the communication reflect on the communication methods and effectiveness of those method/channels channels used by each event. (Links to U5 here)* used by one of the (approx 1 hour). Examples of events: events Research skills school events eg 6th form open evenings, when gathering sports day, mooting competition, open day, examples of enterprise day events. local business events eg pop up shops, Communication experiential marketing, fund raising event. skills and Tutor to question the purpose of each type of teamwork when event, reflecting whether it is for a profit or completing group business. activities. Classroom based activity. Working in small Written analysis groups, each group can select one of these of the examples and one of their own. Groups to record effectiveness of whether it is a profit or not for profit business communication event, the purpose of the event and the target relating to the audience. Feedback to whole group which will event. help learners to share ideas. (Target markets link to Unit 3) – Individual learner to start working on their own examples of events. They must each consider two examples of an event held by a business or
Be able to outline two events delivered by small businesses Be able to use knowledge of communication methods and channels to analyse the effectiveness of those used by one of the events approximately ½ hour). Evidence collection and completion of M1 through analysis of one event’s communication method/channels (approx 1 hour). Research skills when gathering examples of events. Communication skills and teamwork when completing group activities. Written analysis of the effectiveness of communication relating to the event. Tutor to overview the idea of business events and provide illustrations of various types of event: Eg from a school, college or Academy; from a local business, or a community group event. It will be helpful to show examples of event publicity eg web site/newsletter; advertising of an event in the local press; or leaflet or brochures) to reflect on the communication methods and channels used by each event. (Links to U5 here)* Examples of events: school events eg 6th form open evenings, sports day, mooting competition, open day, enterprise day local business events eg pop up shops, experiential marketing, fund raising event. Tutor to question the purpose of each type of event, reflecting whether it is for a profit or business. Classroom based activity. Working in small groups, each group can select one of these examples and one of their own. Groups to record whether it is a profit or not for profit business event, the purpose of the event and the target audience. Feedback to whole group which will help learners to share ideas. (Target markets – link to Unit 3) Individual learner to start working on their own examples of events. They must each consider two examples of an event held by a business or
AQA-1830-SOW-MAE.DOCX