: Convenience is underutilized tool! See global success of programs - no bike maintenance. So great to hear about community programs in sustainability from afar: 1 example: in Boulder Co reducing energy use. : Feedback isn't influential in the absence of a goal! Can be even more influential combined w/ norms & cost info. Annika Todd: Scaling a behavioral EE program requires two big leaps: program is (1) valid outside the test group and (2) persistent RT : 40 photos of our crowd this year on the BECC fb page -- you might be in them! thanks for posting the paper-- and for all your great coverage, really hitting key points! : Feedback is good tool for overcoming barriers, not for creating motivation! Wesley Schultz Real-life employee waste reduction campaign examples from: incentives - lose spillover effects & may get rebound effects, so most useful when cost is barrier "Feedback generally doesn't provide motivation... It helps translate motivation into action" -Wes Schultz Use incentives to reduce barriers, and don't overjustify!! Let's do this ! Behavioral Theory into Practice starts now Incentives - Better results when cost is a barrier than when motivation is low (so we don't make it extrinsic). Wesley Schultz Full paper lunchtime talk was based on:http://media.cbsm.com/uploads/1/BECC.pdf … Great to get preview at of USDN working group project such as prompt for cold-water washing link to the - Peer influence is tool for the least motivated. : Underutilized tool is making the undesirable Highlight large # doing it (or approving of it). Use a behavior LESS convenient! relevant referent group Simply tools does not mean you're - Use factual numbers when developing normative following process. Carefully select needed tools. messages! (Often the facts are on our side Pilot, follow steps. anyhow.) One carefully selected tool may be all you need! -Prompts encourage motivated to do simple, Don't confuse people with too many tools. repetitive behaviors easy to forget. Be noticeable, close, positive (shower timer). It's not just because you are using the tools. You have to research the barriers/benefits, then use Schultz: Behavioral prompts should be noticeable, *needed* tools. self-explanatory.
So great to hear about community programs in sustainability from afar: 1 example: in Boulder Co reducing energy use. Annika Todd: Scaling a behavioral EE program requires two big leaps: program is (1) valid outside the test group and (2) persistent thanks for posting the paper-- and for all your great coverage, really hitting key points! Real-life employee waste reduction campaign examples from: "Feedback generally doesn't provide motivation... It helps translate motivation into action" -Wes Schultz Let's do this ! Behavioral Theory into Practice starts now Full paper lunchtime talk was based on:http://media.cbsm.com/uploads/1/BECC.pdf … link to the : Underutilized tool is making the undesirable behavior LESS convenient! Simply tools does not mean you're following process. Carefully select needed tools. Pilot, follow steps. One carefully selected tool may be all you need! Don't confuse people with too many tools. It's not just because you are using the tools. You have to research the barriers/benefits, then use *needed* tools. : Convenience is underutilized tool! See global success of programs - no bike maintenance. : Feedback isn't influential in the absence of a goal! Can be even more influential combined w/ norms & cost info. RT : 40 photos of our crowd this year on the BECC fb page -- you might be in them! : Feedback is good tool for overcoming barriers, not for creating motivation! Wesley Schultz incentives - lose spillover effects & may get rebound effects, so most useful when cost is barrier Use incentives to reduce barriers, and don't overjustify!! Incentives - Better results when cost is a barrier than when motivation is low (so we don't make it extrinsic). Wesley Schultz Great to get preview at of USDN working group project such as prompt for cold-water washing - Peer influence is tool for the least motivated. Highlight large # doing it (or approving of it). Use a relevant referent group - Use factual numbers when developing normative messages! (Often the facts are on our side anyhow.) -Prompts encourage motivated to do simple, repetitive behaviors easy to forget. Be noticeable, close, positive (shower timer). Schultz: Behavioral prompts should be noticeable, self-explanatory.
becc_2012_twitter_commentary1.docx