Yes - for Lack of understanding of how HSR is Problems with the current guidance that allow these products to display a Health Public Health consumers calculated Star Rating (HSR) based on the product prepared’ according to the instructions ‘as on the product packaging. This effectively means that the HSR of these products can be altered by the nutritional components of the assumed added ingredients. Ordinarily the consumer would believe the ratings pertain solely to the product, rather than based on the specific particular instructions which may envisage other ingredients added to the main product that may heavily influence the HSR result that is tied to the pack. Yes - for Lack of understanding of how HSR is Majority of consumers look at the star rating at face value. Food companies can General Public consumers calculated easily take advantage of this. People assume its healthier to have products mixed together rather than on their own. Yes - for Lack of understanding of how HSR is Misleading and uninformative. Why is a certain food rated highly? What's the General Public consumers calculated criteria? Yes - for Lack of understanding of how HSR is A lot of people do not have the intelligence to read past the stars label. They see General Public consumers calculated the stars and assume it's a health food. The stars rating system is misleading. Yes - for Lack of understanding of how HSR is Many products, such as spreads, cereals, sauces and dips, are not consumed 'as Public Health Peak consumers calculated sold' and are prepared in combination with other foods. Yet these products Body and display 'as sold' health star ratings and only select products can display ratings on industry an 'as prepared' basis. It is difficult for consumers to interpret which products are rated on an sold’ or prepared’ basis. In addition to inconsistent ratings, ‘as ‘as calculating star ratings based on different food combinations reduces consumers’ ability to compare products within categories and choose healthier options. No - for Targeted consumer education required Further education required to explain the definition of 'as prepared' to avoid any Industry industry potential confusion. No - for Targeted consumer education required Future social marketing campaigns should indicate that on some food products Industry Peak Body industry the HSR applies to the food as prepared and consumed according to the and industry x2 manufacturer's instructions. Future campaigns to consumers, NGOs and media organisations should include elements regarding the 'as prepared' rules and be accompanied by a strong public relations presence that includes the Government
Yes - for consumers Lack of understanding of how HSR is calculated Problems with the current guidance that allow these products to display a Health Star Rating (HSR) based on the product ‘as prepared’ according to the instructions on the product packaging. This effectively means that the HSR of these products can be altered by the nutritional components of the assumed added ingredients. Ordinarily the consumer would believe the ratings pertain solely to the product, rather than based on the specific particular instructions which may envisage other ingredients added to the main product that may heavily influence the HSR result that is tied to the pack. Public Health Yes - for consumers Lack of understanding of how HSR is calculated Majority of consumers look at the star rating at face value. Food companies can easily take advantage of this. People assume its healthier to have products mixed together rather than on their own. General Public Yes - for consumers Lack of understanding of how HSR is calculated Misleading and uninformative. Why is a certain food rated highly? What's the criteria? General Public Yes - for consumers Lack of understanding of how HSR is calculated A lot of people do not have the intelligence to read past the stars label. They see the stars and assume it's a health food. The stars rating system is misleading. General Public Yes - for consumers and industry Lack of understanding of how HSR is calculated Many products, such as spreads, cereals, sauces and dips, are not consumed 'as sold' and are prepared in combination with other foods. Yet these products display 'as sold' health star ratings and only select products can display ratings on an 'as prepared' basis. It is difficult for consumers to interpret which products are rated on an ‘as sold’ or ‘as prepared’ basis. In addition to inconsistent ratings, calculating star ratings based on different food combinations reduces consumers’ ability to compare products within categories and choose healthier options. Public Health Peak Body No - for industry Targeted consumer education required Further education required to explain the definition of 'as prepared' to avoid any potential confusion. Industry No - for industry Targeted consumer education required Future social marketing campaigns should indicate that on some food products the HSR applies to the food as prepared and consumed according to the manufacturer's instructions. Future campaigns to consumers, NGOs and media organisations should include elements regarding the 'as prepared' rules and be accompanied by a strong public relations presence that includes the Government Industry Peak Body and industry x2
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