2a Socio-economic characteristics (P4 and M3) Potential Outline the socio-economic target characteristics of the potential Explain the key features of the potential target market (M3) market target market (P4) (outline this target market’s socio- (explanation of this target market’s: benefits looked for; willingness to pay; preferred channels of distribution) economic characteristics) One (outline this target market’s socio- (explanation of this target market’s: benefits looked for; willingness to pay; preferred channels of distribution) economic characteristics) Two
2a Socio-economic characteristics (P4 and M3) Potential target market Outline the socio-economic characteristics of the potential target market (P4) Explain the key features of the potential target market (M3) One (outline this target market’s socio- economic characteristics) (explanation of this target market’s: benefits looked for; willingness to pay; preferred channels of distribution) Two (outline this target market’s socio- economic characteristics) (explanation of this target market’s: benefits looked for; willingness to pay; preferred channels of distribution)
AQA-1830-ESA.DOCX