A. Dove Beauty Bar the Truth About Soap.” “Discover B. Milk “Mustache.” C.* Pizza Hut HoldOut.” “Pizza D. Disney “Magic.” Which campaign is an example of an interactive strategy? 10. A.* Pepsi campaign. “Refresh” B. Hewlett-Packard the Future Now Light Show.” “Touch C. Audi 2010 Bowl spot, Police.” “Green D. The Budweiser campaign. “Frogs” 3 THE WORD: writing techniques Student self-test questions Which is an example of 1. “alliteration”? A. Coulda Had a V-8!” “I B. Moving Forward. () C. Better Ingredients. Better Pizza. (Papa John’s) D.* Do the Dew. (Mountain Dew) What is a button? 2. A. A closing line that must refer back to the headline’s message.
A. Dove Beauty Bar “Discover the Truth About Soap.” B. Milk “Mustache.” C.* Pizza Hut “Pizza HoldOut.” D. Disney “Magic.” 10. Which campaign is an example of an interactive strategy? A.* Pepsi “Refresh” campaign. B. Hewlett-Packard “Touch the Future Now Light Show.” C. Audi 2010 Bowl spot, “Green Police.” D. The Budweiser “Frogs” campaign. 3 THE WORD: writing techniques Student self-test questions 1. Which is an example of “alliteration”? A. “I Coulda Had a V-8!” B. Moving Forward. () C. Better Ingredients. Better Pizza. (Papa John’s) D.* Do the Dew. (Mountain Dew) 2. What is a button? A. A closing line that must refer back to the headline’s message.
Berman_practice_questions_students.docx