disability and their families the chance for a better life. This report said, "Change must occur at the broadest level for improvement to be seen at the level of the individual". This means that there needs to be a general change in attitude, for individual people to think differently about disability. That is why the Foundation will do things to change the way people think about disability and to help people with disability be a part of political, social, economic and cultural life. The Foundation knows there is no quick fix to stop unfair treatment of people with disability but believes that using the media can help. This is because the way that the media shows disability affects how everyone thinks about it. The media has the power to change attitudes to disability and this will change things for people with disability. That is why the Foundation wants to use media. The Foundation will make sure that all the media that it creates or supports helps people to understand that it is important to respect the rights, capabilities and contributions of people with disability. The Foundation will also use media to challenge negative stereotypes and prejudices about people with disability. When we use the word "stereotype" we mean an idea that people with disability always behave the same way because they have disability or because they have a type of disability. The idea that all people who use wheelchairs are "supercrips" or that people with intellectual disability are like children are disability stereotypes. The word "prejudice" means when a person has an unfair opinion about someone else without knowing enough about them. This may be because that person is of a particular race, religion or other group. It may be because a person has a disability. "Discrimination" is similar to prejudice. It means treating someone else unfairly or badly because that person is one of a particular group. Discrimination can happen to people with disability in many ways. Discrimination happens when a person is not given a job, they get less pay, or they are told they cannot go to school with everyone else just because they have a disability. The Foundation will make sure that when it makes media, it also gives people with disability the chance to say what they think and get involved. Where it can, the Foundation will give people with disability the chance to learn about media so that they can try to work in the media industry. The Foundation will try to do these things by talking to other people or groups. This may mean disability and other organisations, people who work in media, government and other people who share this goal to change attitudes.
disability and their families the chance for a better life. This report said, "Change must occur at the broadest level for improvement to be seen at the level of the individual". This means that there needs to be a general change in attitude, for individual people to think differently about disability. That is why the Foundation will do things to change the way people think about disability and to help people with disability be a part of political, social, economic and cultural life. The Foundation knows there is no quick fix to stop unfair treatment of people with disability but believes that using the media can help. This is because the way that the media shows disability affects how everyone thinks about it. The media has the power to change attitudes to disability and this will change things for people with disability. That is why the Foundation wants to use media. The Foundation will make sure that all the media that it creates or supports helps people to understand that it is important to respect the rights, capabilities and contributions of people with disability. The Foundation will also use media to challenge negative stereotypes and prejudices about people with disability. When we use the word "stereotype" we mean an idea that people with disability always behave the same way because they have disability or because they have a type of disability. The idea that all people who use wheelchairs are "supercrips" or that people with intellectual disability are like children are disability stereotypes. The word "prejudice" means when a person has an unfair opinion about someone else without knowing enough about them. This may be because that person is of a particular race, religion or other group. It may be because a person has a disability. "Discrimination" is similar to prejudice. It means treating someone else unfairly or badly because that person is one of a particular group. Discrimination can happen to people with disability in many ways. Discrimination happens when a person is not given a job, they get less pay, or they are told they cannot go to school with everyone else just because they have a disability. The Foundation will make sure that when it makes media, it also gives people with disability the chance to say what they think and get involved. Where it can, the Foundation will give people with disability the chance to learn about media so that they can try to work in the media industry. The Foundation will try to do these things by talking to other people or groups. This may mean disability and other organisations, people who work in media, government and other people who share this goal to change attitudes.
Attitude-Foundation-guidelines-for-content-writers.docx