Along with REI’s green building technology, a more direct form of environmental conservation is in REI’s ecoSensitive Gear and Apparel. In 2007, REI implemented the ecoSensitive label to inform consumers of which products have been made from recycled, rapidly renewable and/or organic fibers. (REI) Implementing this to “cradle cradle” design method, which is designing with the future continued use of a material, reduces waste in landfills and preserves the environment. (GAM) Garments in the ecoSensitive category are made of such materials as bamboo, organic cotton, hemp, post-industrial recycled polyester, recycled polyethylene terephthalate (PET) plastic, polylactic acid (PLA), or organic wool. REI has teamed up with 40 other stakeholders from the Outdoor Industry Associations’ to create a common way to measure, report and improve the environmental impact of outdoor gear and apparel. (McLaren) 4.2 Demographic environment The demographic of REI is anyone that has an interest in the great outdoors. That puts its range anyone between youth to ageing baby boomers and anyone in between. The fit consumer of today is young, about 23% are 18-29 years old and are in the view of REI. The big trend for the youth/young adult demographic are the active sports such as snowboarding, skateboarding, and inline skating. Fit consumers like these are more willing to par tack in more dangerous activities, in (Brown) which REI can provide a quality safe product to support these activities.
Along with REI’s green building technology, a more direct form of environmental conservation is in REI’s ecoSensitive Gear and Apparel. In 2007, REI implemented the ecoSensitive label to inform consumers of which products have been made from recycled, rapidly renewable and/or organic fibers. (REI) Implementing this “cradle to cradle” design method, which is designing with the future continued use of a material, reduces waste in landfills and preserves the environment. (GAM) Garments in the ecoSensitive category are made of such materials as bamboo, organic cotton, hemp, post-industrial recycled polyester, recycled polyethylene terephthalate (PET) plastic, polylactic acid (PLA), or organic wool. REI has teamed up with 40 other stakeholders from the Outdoor Industry Associations’ to create a common way to measure, report and improve the environmental impact of outdoor gear and apparel. (McLaren) 4.2 Demographic environment The demographic of REI is anyone that has an interest in the great outdoors. That puts its range anyone between youth to ageing baby boomers and anyone in between. The fit consumer of today is young, about 23% are 18-29 years old and are in the view of REI. The big trend for the youth/young adult demographic are the active sports such as snowboarding, skateboarding, and inline skating. Fit consumers like these are more willing to par tack in more dangerous activities, in which REI can provide a quality safe product to support these activities. (Brown)
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