1 in 4 Essence are the most likely of Essence have volunteered at all segments to have visited one or more venues a cultural organisation in the past or organisations in the past three years Essence are significantly more likely to have volunteered time or financial support than average Highlighting their adventurous and they are Melbourne one of the most open to doing so in the future. side, and for quality M visual and performing Compared to most other segments they donate money relatively frequently over 1 in 10 do this – seum regularly. arts, Essence are 53% significantly more likely Arts than average Centre 24% 11% Melbourne to have recently visited La money? Mama, Australian Centre Never Regularly for Contemporary Art of (ACCA) and, although the Old majority have yet to visit, and they express particular 31% New 37% interest in organisations Art Sometimes such as Geelong in Performing Arts Centre, Theatre Works, members of at least Wangaratta Jazz Festival and the Have arts / cultural / heritage membership
Essence are the most likely of all segments to have visited one or more venues or organisations in the past three years Highlighting their adventurous Melbourne 1 in 4 Essence have volunteered at a cultural organisation in the past Essence are significantly more likely to have volunteered time or financial support than average and they are side, and for quality visual and performing arts, Essence are significantly more likely than average to have recently visited La M seum 53% Arts Centre Melbourne one of the most open to doing so in the future. Compared to most other segments they donate money relatively frequently – over 1 in 10 do this regularly. 24% 11% Mama, Australian Centre for Contemporary Art (ACCA) and, although the majority have yet to visit, they express particular interest in organisations such as Geelong Performing Arts Centre, Theatre Works, Wangaratta Jazz Festival and the of Old and New Art in Never 31% money? Regularly 37% Sometimes members of at least Have arts / cultural / heritage membership
Arts_Vic_v961.docx