throughout the State. They were the segment least likely to have visited any of Entertainment are the least likely of all segments to 1 in 100 have visited one or more Entertainment have donated time to arts or venues or organisations in the past 3 cultural organisations years Entertainment are the least Entertainment offer venues very little potential in terms of financial support or volunteering; the aware of the cultural offer majority are unlikely to do either. Museum was the venue that they were most likely to have members of at visited although only 1 in have done this in the past three years. least top ten most visited venues reveals their preference for popular, Have arts / cultural / mainstream events with the Sidney Myer Music Bowl proportion of any and Comedy Theatre both segment Are members of present venues that are – 29% absent from the most other wildlife or conservation charity / segments’ tens’. ‘top organisation Are not members
Entertainment are the least likely of all segments to have visited one or more venues or organisations in the past 3 years Entertainment are the least aware of the cultural offer throughout the State. They were the segment least likely to have visited any of 1 in 100 Entertainment have donated time to arts or cultural organisations Entertainment offer venues very little potential in terms of financial support or volunteering; the majority are unlikely to do either. Museum was the venue that they were most likely to have visited although only 1 in have done this in the past three years. top ten most visited venues reveals their preference for popular, mainstream events with the Sidney Myer Music Bowl and Comedy Theatre both present – venues that are absent from the most other segments’ ‘top tens’. members of at least Have arts / cultural / proportion of any segment Are members of wildlife or conservation charity / organisation Are not members 29%
Arts_Vic_v961.docx