Motivation this year, I have found interest in accounting, and management accounting in particular. Therefore, I choose to do the seminar called ¨Management Accounting & Control¨ to get a look on how management accounting is applied in practice rather than purely the theoretical approaches from previous study years. My group was chosen to write a paper and present on the topic of ¨EVA and Value-Based Management¨. We found that the paper worked out very successfully. Further in the seminar, another group made a presentation about the Balanced Scorecard and since that moment I had found the subject of my thesis. I wanted to compare 2 companies operating in the same industry, one using EVA and the other using BSC. In an industry, there are a lot of management strategies that can be applied, and different firms are successful with the help of different performance measurements. The choice of the industry to take as example for the 2 methods was a real challenge; but a case study made during my minor on Ryanair made it easier to choose since it gave me more background information. I remembered their focus on costs cutting and prices making them the most profitable firm in the industry. KLM is the oldest firm in the industry still operating and their focus is not purely financially based, but customer services play an important role as well.
Motivation this year, I have found interest in accounting, and management accounting in particular. Therefore, I choose to do the seminar called ¨Management Accounting & Control¨ to get a look on how management accounting is applied in practice rather than purely the theoretical approaches from previous study years. My group was chosen to write a paper and present on the topic of ¨EVA and Value-Based Management¨. We found that the paper worked out very successfully. Further in the seminar, another group made a presentation about the Balanced Scorecard and since that moment I had found the subject of my thesis. I wanted to compare 2 companies operating in the same industry, one using EVA and the other using BSC. In an industry, there are a lot of management strategies that can be applied, and different firms are successful with the help of different performance measurements. The choice of the industry to take as example for the 2 methods was a real challenge; but a case study made during my minor on Ryanair made it easier to choose since it gave me more background information. I remembered their focus on costs cutting and prices making them the most profitable firm in the industry. KLM is the oldest firm in the industry still operating and their focus is not purely financially based, but customer services play an important role as well.
BA012%28IBEB%29-Schaik%2C%20van_319474.docx