INDONESIA AGENCY DELIVERABLES (FY17-18) ACTIVITY DELIVERABLE(S) DRAFT DELIVERY DATE CREATIVE COALITION FINAL UMBRELLA COMMUNICATION WORK PLAN JUNE-JULY 2017 KICK-OFF MEETING CONCEPT DEVELOPMENT 3 UMBRELLA CONCEPTS READY FOR TESTING JULY-AUGUST CONCEPT TESTING (FGDs) CONCEPT TEST REPORT & CREATIVE AUGUST RECOMMENDATION (including FINALIZED CREATVE CONCEPT) CREATIVE COALITION FINAL UMBRELLA CONCEPT AUGUST MEETING PARTNER WORK PLANS CAMPAIGN MATERIALS YOU TUBE SERIES TREATMENT & STORYBOARD END SEPTEMBER DEVELOPMENT BRANDED REFERRAL CARDS & OTHER COLLATERAL OTHER SELECT PROTOTYPE MATERIALS READY FOR PRE-TEST GAME DESIGN WIRE FRAME READY FOR TESTING END SEPTEMBER (END FY 2017) PRE-TEST SELECT PRE-TEST REPORT & RECOMMENDATIONS OCTOBER-NOVEMBER CAMPAIGN MATERIALS REVISED MATERIALS BASED ON PRE-TEST RESULTS (IDIs) USABILITY TEST GAME USABILITY TEST REPORT & RECOMMENDATIONS OCTOBER-NOVEMBER (MOBILE & WEB) REVISED GAME DESIGN BASED ON TEST RESULTS SOFT LAUNCH PRESS RELEASE, SAMPLE CAMPAIGN MATERIALS, DECEMBER 1-WORLD TEASER/PREVIEW CREATIVE AIDS DAY GAME PRODUCTION & GAME PROTOTYPE DECEMBER-JANUARY PROGRAMMING A-V PRODUCTION YOU TUBE VIDEO SERIES & PREVIEW TRAILER DECEMBER-JANUARY GAME ACTIVATION GAME ON LINE AND MOBILE JANUARY2018 CAMPAIGN MESSENGER MESSENGER TOOLKIT WITH CAMPAIGN MATERIALS, END JANUARY 2018 BRAND WORKSHOP FACILITATOR GUIDE, BRAND GUIDELINES, ETC. CAMPAIGN LAUNCH PRESS RELEASE, VNR, YOU TUBE PREVIEW; EVENT FEBRUARY 2018 MANAGEMENT GAME MANAGEMENT & (MONTHLY)TRACKING REPORT FEBRUARY-AUGUST TRACKING SOCIAL 2018 SUPPORT MONITORING COMMUNITY & FACILITY BASED ACTIVITIES FINAL REPORT CAMPAIGN HIGHLIGHTS REPORT INCLUDING LESSONS SEPTEMBER 2018 LEARNED & RECOMMENDATIONS (MAY BE PRINT OR VIDEO DOCUMENTARY)-
INDONESIA AGENCY DELIVERABLES (FY17-18) ACTIVITY DELIVERABLE(S) DRAFT DELIVERY DATE CREATIVE COALITION KICK-OFF MEETING FINAL UMBRELLA COMMUNICATION WORK PLAN JUNE-JULY 2017 CONCEPT DEVELOPMENT 3 UMBRELLA CONCEPTS READY FOR TESTING JULY-AUGUST CONCEPT TESTING (FGDs) CONCEPT TEST REPORT & CREATIVE RECOMMENDATION (including FINALIZED CREATVE CONCEPT) AUGUST CREATIVE COALITION MEETING FINAL UMBRELLA CONCEPT PARTNER WORK PLANS AUGUST CAMPAIGN MATERIALS DEVELOPMENT YOU TUBE SERIES TREATMENT & STORYBOARD BRANDED REFERRAL CARDS & OTHER COLLATERAL OTHER SELECT PROTOTYPE MATERIALS READY FOR PRE-TEST END SEPTEMBER GAME DESIGN WIRE FRAME READY FOR TESTING END SEPTEMBER (END FY 2017) PRE-TEST SELECT CAMPAIGN MATERIALS (IDIs) PRE-TEST REPORT & RECOMMENDATIONS REVISED MATERIALS BASED ON PRE-TEST RESULTS OCTOBER-NOVEMBER USABILITY TEST GAME (MOBILE & WEB) USABILITY TEST REPORT & RECOMMENDATIONS REVISED GAME DESIGN BASED ON TEST RESULTS OCTOBER-NOVEMBER SOFT LAUNCH PRESS RELEASE, SAMPLE CAMPAIGN MATERIALS, TEASER/PREVIEW CREATIVE DECEMBER 1-WORLD AIDS DAY GAME PRODUCTION & PROGRAMMING GAME PROTOTYPE DECEMBER-JANUARY A-V PRODUCTION YOU TUBE VIDEO SERIES & PREVIEW TRAILER DECEMBER-JANUARY GAME ACTIVATION GAME ON LINE AND MOBILE JANUARY2018 CAMPAIGN MESSENGER BRAND WORKSHOP MESSENGER TOOLKIT WITH CAMPAIGN MATERIALS, FACILITATOR GUIDE, BRAND GUIDELINES, ETC. END JANUARY 2018 CAMPAIGN LAUNCH PRESS RELEASE, VNR, YOU TUBE PREVIEW; EVENT MANAGEMENT FEBRUARY 2018 GAME MANAGEMENT & TRACKING SOCIAL SUPPORT MONITORING COMMUNITY & FACILITY BASED ACTIVITIES (MONTHLY)TRACKING REPORT FEBRUARY-AUGUST 2018 FINAL REPORT CAMPAIGN HIGHLIGHTS REPORT INCLUDING LESSONS LEARNED & RECOMMENDATIONS (MAY BE PRINT OR VIDEO DOCUMENTARY)- SEPTEMBER 2018
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