4 million in the commercial theatre market This that the overall market theatres. The live music, theatre, dance and Victoria’s commercial theatres’ literature sections within this report should diverse, programs are therefore be The commercial theatre market different covering a of includes almost the entire cross- arts events. This Commercial theatre market penetration market for culture majority of means that the However, in reality a considerable the artforms proportion of the individuals within the form covered within this research commercial theatre market will not be the bulk of the referred to in order to understand the size of willing or interested in attending the full commercial theatre the market of these artforms. range of different events currently programmed by the commercial artform market. very for commercial theatre is large, 59% visited in the past 12 22% representing 99% of the months 22% visited 1–3 culture market overall. It has ago 4% an extremely recent market, with 14% visited 3+ years ago 1% 59% of the culture market having 4% never been and attended one of the commercial interested 1% never been theatre artforms within the past 12 and not interested Base [3841]
4 million in the commercial theatre market Victoria’s commercial theatres’ programs are diverse, covering a of different cross- arts events. This means that the majority of the artforms covered within this research form the bulk of the commercial theatre artform market. This that the overall market The commercial theatre market includes almost the entire market for culture However, in reality a considerable proportion of the individuals within the commercial theatre market will not be willing or interested in attending the full range of different events currently programmed by the commercial theatres. The live music, theatre, dance and literature sections within this report should therefore be Commercial theatre market penetration referred to in order to understand the size of the market of these artforms. for commercial theatre is very large, representing 99% of the culture market overall. It has an extremely recent market, with 59% of the culture market having attended one of the commercial theatre artforms within the past 12 22% 4% 1% 59% visited in the past 12 months 22% visited 1–3 ago 14% visited 3+ years ago 4% never been and interested 1% never been and not interested Base [3841]
Arts_Vic_v961.docx