reducing harmful drinking, particularly during pregnancy, and to promote and explain new labels through a media campaign involving dissemination of resources and website material. The materials integrated the pregnancy health warning labels; promoted the DWA the Facts” badge; and “Get provided expert opinion and information and guidance in line with the NHMRC guidelines about alcohol and pregnancy. Industry key informants believed that the labelling initiative and the point of sale project served to increase DWA’s profile as a provider of credible online health information. Industry stakeholders who participated in the stakeholder consultation process described several parallel initiatives which have been designed to complement their compliance with the voluntary code conducted in line with DWA. Stakeholders advised the evaluation that these parallel or complementary initiatives are based on research conducted by the Australian Institute of Health and Welfare (AIHW) and align with World Health Organisation (WHO) recommendations and the International Alliance for Responsible Drinking (IARD) codes. Examples provided by industry of parallel initiatives include DrinkIQ and Drink Smart by manufacturers Diageo and Beam Suntory and Pernod Ricard’s Smart Barometer and Responsib’ALL Day. Industry representatives also noted their compliance with the Alcohol Beverages Advertising Code (ABAC). Industry associations such as the Australian Liquor Stores Association (ALSA) have been involved in joint campaigns in relation to responsible drinking with the Commonwealth Department of Health. The National Organisation for Fetal Alcohol Syndrome Spectrum (NOFASD), as a health promotion not-for-profit, provides website resources, online and telephone support services, workshops and training programs to promote prevention of alcohol exposed pregnancies in Australia and improve the quality of life for those living with Fetal Alcohol Spectrum Disorders (FASD). In addition, NOFASD advocate mandatory pregnancy labelling on alcohol products. The Department of Health and Services in Tasmania utilises the Want to Know” “Women project developed by FARE to encourage health professionals to discuss alcohol and pregnancy with women. The New Wales Ministry of Health runs Strong and Healthy It’s Worth It Campaign” which “Stay is an Aboriginal Prenatal alcohol and other drug (AOD) initiative which aims to raise awareness of the risks of AOD consumption during pregnancy. Resources include radio advertisements, posters, postcards, illustrated story books and Facebook pages and posts.
reducing harmful drinking, particularly during pregnancy, and to promote and explain new labels through a media campaign involving dissemination of resources and website material. The materials integrated the pregnancy health warning labels; promoted the DWA “Get the Facts” badge; and provided expert opinion and information and guidance in line with the NHMRC guidelines about alcohol and pregnancy. Industry key informants believed that the labelling initiative and the point of sale project served to increase DWA’s profile as a provider of credible online health information. Industry stakeholders who participated in the stakeholder consultation process described several parallel initiatives which have been designed to complement their compliance with the voluntary code conducted in line with DWA. Stakeholders advised the evaluation that these parallel or complementary initiatives are based on research conducted by the Australian Institute of Health and Welfare (AIHW) and align with World Health Organisation (WHO) recommendations and the International Alliance for Responsible Drinking (IARD) codes. Examples provided by industry of parallel initiatives include DrinkIQ and Drink Smart by manufacturers Diageo and Beam Suntory and Pernod Ricard’s Smart Barometer and Responsib’ALL Day. Industry representatives also noted their compliance with the Alcohol Beverages Advertising Code (ABAC). Industry associations such as the Australian Liquor Stores Association (ALSA) have been involved in joint campaigns in relation to responsible drinking with the Commonwealth Department of Health. The National Organisation for Fetal Alcohol Syndrome Spectrum (NOFASD), as a health promotion not-for-profit, provides website resources, online and telephone support services, workshops and training programs to promote prevention of alcohol exposed pregnancies in Australia and improve the quality of life for those living with Fetal Alcohol Spectrum Disorders (FASD). In addition, NOFASD advocate mandatory pregnancy labelling on alcohol products. The Department of Health and Services in Tasmania utilises the “Women Want to Know” project developed by FARE to encourage health professionals to discuss alcohol and pregnancy with women. The New Wales Ministry of Health runs “Stay Strong and Healthy It’s Worth It Campaign” which is an Aboriginal Prenatal alcohol and other drug (AOD) initiative which aims to raise awareness of the risks of AOD consumption during pregnancy. Resources include radio advertisements, posters, postcards, illustrated story books and Facebook pages and posts.
AU%202nd%20Evaluation%202017.docx