RECOMMENDED that Cabinet note the following comments from the Council Efficiency and Effectiveness Overview and Scrutiny Committees consideration of the 29 January 2015 Medium Term Financial Plan Update report; The Committee felt that difficult decisions would be needed around the different statutory and non statutory services that the Council provided, with particular attention being paid to how to generate income in the future. The Committee wished Cabinet to be advised that it was with the way the Cross Party Budget Working Party had worked. The Committee also wanted to acknowledge the work of Officers including the Management Team, Service Unit Heads, the Head of Financial Services, and Financial Services staff on managing to deliver a balanced budget for 2015/16. Voting: For - Unanimous 5. ADVERTISING AND SPONSORSHIP OF COUNCIL ROUNDABOUTS The Committee was advised on the progress of the advertising and sponsorship on Council roundabouts. The Committee that if the commercial partner Market Force (MF) was to achieve sales on all roundabouts, this would generate a maximum of £29,000 income for the Borough. It was noted that out of 20 available sites, 18 were currently let. The Committee noted that phase two of the project was currently being developed which included sponsorship of additional roadside sites such as flower beds and planted areas. Other opportunities being considered, subject to a policy review, were advertising in open spaces, on lamp columns and on Council’s external and internal website. The Committee discussed the following: In response to a query regarding the possibility of advertising on the blue recycling bins, the Marketing and Design Manager advised that this could be considered but a potential problem was whether companies would be happy to align themselves to a bin as a marketing tool A Member expressed concern regarding advertising in open spaces and on lamp posts as he felt it would again open the floodgate for fly posting. The Committee was advised that all advertisement areas would be subject to the usual planning process and would be in areas suited to advertisements. The Committee was advised that any increase in advertising would be very sympathetic to the surroundings and could potentially improve the visual amenity A Member stated that advertising on the Borough’s website was a good and easy way of raising funds and was advised that it had not yet been utilised due to internal issues with the ICT system.
RECOMMENDED that Cabinet note the following comments from the Council Efficiency and Effectiveness Overview and Scrutiny Committees consideration of the 29 January 2015 Medium Term Financial Plan Update report; The Committee felt that difficult decisions would be needed around the different statutory and non statutory services that the Council provided, with particular attention being paid to how to generate income in the future. The Committee wished Cabinet to be advised that it was with the way the Cross Party Budget Working Party had worked. The Committee also wanted to acknowledge the work of Officers including the Management Team, Service Unit Heads, the Head of Financial Services, and Financial Services staff on managing to deliver a balanced budget for 2015/16. Voting: For - Unanimous 5. ADVERTISING AND SPONSORSHIP OF COUNCIL ROUNDABOUTS The Committee was advised on the progress of the advertising and sponsorship on Council roundabouts. The Committee that if the commercial partner Market Force (MF) was to achieve sales on all roundabouts, this would generate a maximum of £29,000 income for the Borough. It was noted that out of 20 available sites, 18 were currently let. The Committee noted that phase two of the project was currently being developed which included sponsorship of additional roadside sites such as flower beds and planted areas. Other opportunities being considered, subject to a policy review, were advertising in open spaces, on lamp columns and on Council’s external and internal website. The Committee discussed the following: In response to a query regarding the possibility of advertising on the blue recycling bins, the Marketing and Design Manager advised that this could be considered but a potential problem was whether companies would be happy to align themselves to a bin as a marketing tool A Member expressed concern regarding advertising in open spaces and on lamp posts as he felt it would again open the floodgate for fly posting. The Committee was advised that all advertisement areas would be subject to the usual planning process and would be in areas suited to advertisements. The Committee was advised that any increase in advertising would be very sympathetic to the surroundings and could potentially improve the visual amenity A Member stated that advertising on the Borough’s website was a good and easy way of raising funds and was advised that it had not yet been utilised due to internal issues with the ICT system.
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