B. Achievers. C. Innovators. D.* Experiencers. When were Millennials born? 2. A. 1946–1964. B.* 1977–1994. C. 1994–2004. D. 1965–1976. Who encourages or dissuades the buyer? 3. Influencer What does post-testing or ad-testing NOT evaluate? 4. A.* Product availability. B. Brand preference loyalty. C. Brand name recognition. D. Top-of-mind awareness. What does mall interception reveal? 5. A. Consumers’ comprehension of an ad. B.* Consumers’ opinions as they enjoy themselves during mall shopping. C. How consumers use coupons.
B. Achievers. C. Innovators. D.* Experiencers. 2. When were Millennials born? A. 1946–1964. B.* 1977–1994. C. 1994–2004. D. 1965–1976. 3. Who encourages or dissuades the buyer? Influencer 4. What does post-testing or ad-testing NOT evaluate? A.* Product availability. B. Brand preference loyalty. C. Brand name recognition. D. Top-of-mind awareness. 5. What does mall interception reveal? A. Consumers’ comprehension of an ad. B.* Consumers’ opinions as they enjoy themselves during mall shopping. C. How consumers use coupons.
Berman_practice_questions_students.docx