(Darling-Hammond, 2009). This leaves many teachers trying to imagine good practice and failing to help students achieve success. Media and the Image of Nursing Traditionally, American advertising nurses as trusted advisors and capable “portrays professionals” (Johnson, 2012, p. 46). Johnson (2012) studied advertising in the post WWII era. Her sample included 266 magazine issues from five mass market magazines. Women that appeared in these magazines were defined as skilled workers. They appeared as symbols of care, hospital cleanliness and of scientific progress” (Johnson, 2012, p. 49). The nurses “medical who were featured in these magazines at this time were typically young white women. nurses were isolated to magazine, and older nurses were featured in magazines Ebony that targeted older women. Nurses in post-war advertising were associated with the care of babies and children. Advertising campaigns featured nurses to promote baby products. Some campaigns such as did not focus on the consumer but rather on the Johnson & Johnson promotion of the product (Johnson, 2012). The role of nursing is changing to meet the needs of patients as they get older and have greater health needs. Male students are recruited to enter this profession and people are now making nursing their second career. Accordingly, the historical view of nursing has changed over the decades. Nursing is no longer seen as a white-dress and hat profession (Johnson, 2012). Carol Rewers (2007) conducted a literature review in her dissertation on the images of nursing. She cites various authors and their perceptions of nursing: According to Kalisch, Kalisch, & Clinton (1982), prime time television represents an important force" for “socializing molding ideas; further suggesting, the pervasive impact of the unfavorable portrayal of the
(Darling-Hammond, 2009). This leaves many teachers trying to imagine good practice and failing to help students achieve success. Media and the Image of Nursing Traditionally, American advertising “portrays nurses as trusted advisors and capable professionals” (Johnson, 2012, p. 46). Johnson (2012) studied advertising in the post WWII era. Her sample included 266 magazine issues from five mass market magazines. Women that appeared in these magazines were defined as skilled workers. They appeared as symbols of “medical care, hospital cleanliness and of scientific progress” (Johnson, 2012, p. 49). The nurses who were featured in these magazines at this time were typically young white women. nurses were isolated to Ebony magazine, and older nurses were featured in magazines that targeted older women. Nurses in post-war advertising were associated with the care of babies and children. Advertising campaigns featured nurses to promote baby products. Some campaigns such as Johnson & Johnson did not focus on the consumer but rather on the promotion of the product (Johnson, 2012). The role of nursing is changing to meet the needs of patients as they get older and have greater health needs. Male students are recruited to enter this profession and people are now making nursing their second career. Accordingly, the historical view of nursing has changed over the decades. Nursing is no longer seen as a white-dress and hat profession (Johnson, 2012). Carol Rewers (2007) conducted a literature review in her dissertation on the images of nursing. She cites various authors and their perceptions of nursing: According to Kalisch, Kalisch, & Clinton (1982), prime time television represents an important “socializing force" for molding ideas; further suggesting, the pervasive impact of the unfavorable portrayal of the
Anne-Grant-dissertation.docx