A year later, the executive, Joseph V. Tripodi, executive vice president and chief marketing and commercial leadership officer, had this reaction: course, we would like to remain on top of the list forever. That said, we are “Of honored to continue to be included among such an esteemed group of global brands, and we congratulate Apple and Google, both valued partners of ours.” seen the value of technology brands rise as they create new ways for people to stay connected virtually,” Mr. “We’ve Tripodi said by e-mail. understand this, as the lasting power of our brand is built on the social moment of “We sharing a Coca-Cola with friends and family.” these simple moments and delivering on our brand promise each and every day remains our focus,” he “Creating added, we continue to grow the value of brand Coca-Cola for decades to come.” “as If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages. Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google. http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?_r=0&pagewanted=print
A year later, the executive, Joseph V. Tripodi, executive vice president and chief marketing and commercial leadership officer, had this reaction: “Of course, we would like to remain on top of the list forever. That said, we are honored to continue to be included among such an esteemed group of global brands, and we congratulate Apple and Google, both valued partners of ours.” “We’ve seen the value of technology brands rise as they create new ways for people to stay connected virtually,” Mr. Tripodi said by e-mail. “We understand this, as the lasting power of our brand is built on the social moment of sharing a Coca-Cola with friends and family.” “Creating these simple moments and delivering on our brand promise each and every day remains our focus,” he added, “as we continue to grow the value of brand Coca-Cola for decades to come.” If it is consolation, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages. Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google. http://www.nytimes.com/2013/09/30/business/media/apple-passes-coca-cola-as-most-valuable-brand.html?_r=0&pagewanted=print
Apple%20is%20Most%20Valuable%20Brand.docx