In the Strategic Marketing Planning course there are essential topics that should be covered; these topics are listed in the table below. Good Luck Chapter Week Topic 1 Introduction Marketing in Today’s Economy 2 Chapter 1 Strategic Marketing Planning 3 Chapter 2 Marketing Ethics and Social Responsibility in Strategic Planning 4 Chapter 3 Collecting and Analyzing Marketing Information 5 Chapter 4 Case: Mistine Developing Competitive Advantage and Strategic Focus 6 Chapter 5 Case: USA Today Customers, Segmentation, and Target Marketing 7 Chapter 6 Case: Apple Mid Term Exam (Subject to change) Product Strategy 8 Chapter 7 Case: Chevrolet Pricing Strategy 9 Chapter 8 Case: Gillette Distribution and Supply Chain Management 10 Chapter 9 Case: FedEx Integrated Marketing Communications 11 Chapter 10 Marketing Implementation and Control 12 Chapter 11 Developing and Maintaining Long-Term Customer Relationships 13 Chapter 12 14 Project Report Submission 15 Feedback and Course Wrap-up Group Project Presentations
In the Strategic Marketing Planning course there are essential topics that should be covered; these topics are listed in the table below. Week Chapter Topic 1 Introduction 2 Chapter 1 Marketing in Today’s Economy 3 Chapter 2 Strategic Marketing Planning 4 Chapter 3 Marketing Ethics and Social Responsibility in Strategic Planning 5 Chapter 4 Collecting and Analyzing Marketing Information Case: Mistine 6 Chapter 5 Developing Competitive Advantage and Strategic Focus Case: USA Today 7 Chapter 6 Customers, Segmentation, and Target Marketing Case: Apple Mid Term Exam (Subject to change) 8 Chapter 7 Product Strategy Case: Chevrolet 9 Chapter 8 Pricing Strategy Case: Gillette 10 Chapter 9 Distribution and Supply Chain Management Case: FedEx 11 Chapter 10 Integrated Marketing Communications 12 Chapter 11 Marketing Implementation and Control 13 Chapter 12 Developing and Maintaining Long-Term Customer Relationships 14 Project Report Submission 15 Feedback and Course Wrap-up Group Project Presentations Good Luck
ba_549_strategic_marketing_syllabus.docx