The product To understand the The stages of the 1 Starter show products that were once successful Nokia 3310, loom bands, Sega Megadrive, – – life cycle product life cycle. product life cycle minidisc player etc. Students discuss why these products no longer exist. should include To be able to Teacher led explanation of the product life research and demonstrate how References development, – the demand for a introduction, product or service growth, maturity might change over Students draw the product life cycle and explain each stage. and decline. time. In pairs they should label their diagram with an example for each stage. Show images of a variety of products or music bands students have to decide which stage of – the product life cycle they are currently at. To understand what Extension 1 Starter – is meant by an strategies Show a product that is entering the decline stage of the product life cycle in groups students – extension strategy. include updating generate three strategies they could adopt to try and increase the level of sales. Each group packaging, To evaluate the should present one strategy to the class and justify why they think their strategy is the best one. adding more or effectiveness of From student ideas create a list of extension strategies. different extension strategies features, Students think of business examples for each extension strategy. and when they changing target would be suitable. Exam question June 2016 Paper 2 3d) 9 marks. market, advertising and price reduction. Product To understand how 2 Starter students list as main brands/products that are made by Nestle or the cars that are – portfolio and why businesses produced by Ford. might broaden and Reference – balance their Teacher led explanation of product portfolio. product portfolio using the Boston Students discuss why businesses such as Ford and Nestlé have large product portfolios. Matrix. Teacher led explanation on the Boston Matrix. Students draw the Boston Matrix and explain the To be able to characteristics of each section. identify and explain
The product life cycle To understand the product life cycle. To be able to demonstrate how the demand for a product or service might change over time. The stages of the product life cycle should include research and development, introduction, growth, maturity and decline. 1 Starter – show products that were once successful – Nokia 3310, loom bands, Sega Megadrive, minidisc player etc. Students discuss why these products no longer exist. Teacher led explanation of the product life References – Students draw the product life cycle and explain each stage. In pairs they should label their diagram with an example for each stage. Show images of a variety of products or music bands – students have to decide which stage of the product life cycle they are currently at. To understand what is meant by an extension strategy. To evaluate the effectiveness of extension strategies and when they would be suitable. Extension strategies include updating packaging, adding more or different features, changing target market, advertising and price reduction. 1 Starter – Show a product that is entering the decline stage of the product life cycle – in groups students generate three strategies they could adopt to try and increase the level of sales. Each group should present one strategy to the class and justify why they think their strategy is the best one. From student ideas create a list of extension strategies. Students think of business examples for each extension strategy. Exam question June 2016 Paper 2 3d) 9 marks. Product portfolio To understand how and why businesses might broaden and balance their product portfolio using the Boston Matrix. To be able to identify and explain 2 Starter – students list as main brands/products that are made by Nestle or the cars that are produced by Ford. Reference – Teacher led explanation of product portfolio. Students discuss why businesses such as Ford and Nestlé have large product portfolios. Teacher led explanation on the Boston Matrix. Students draw the Boston Matrix and explain the characteristics of each section.
AQA-8132-SOW-3YR.DOCX