a. Liu, Peggy J., Cait Lamberton, James R. Bettman, and Gavan J. Fitzsimons (2018), Snowflakes and Broken Bonds: A Conceptualization of “Delicate Consumption-Based Offense,” working paper. b. Schumann, Karina (2018), Psychology of Offering an Apology: “The Understanding the Barriers to Apologizing and How to Overcome Them,” Current Directions in Psychological Science. c. Schumann, Karina and Michael Ross (2010), Apologize More Than “Why Men: Gender Differences in the Thresholds for Perceiving Offensive Behavior,” 21 (11), 1649-1655. Psychological Science, WRITING A BEHAVIORAL PAPER Introduction Positioning Importance - big picture - knowing the literature and important issues State purpose early and often Issue in marketing/conceptual issue/combination of the two Not one has studied this” (as the main reason) “no Overview of the paper Literature Review and Hypotheses Use only what you need for the case at hand Use subheads and overviews of coming points - try to have a logical flow Summarize main points you want the reader to get Hypotheses - explicit or not? Method Overview Sections - see psychology journals Ps, Design, Procedure, Measures, Analyses Results Only present results relevant to hypotheses Organize by H (repeat) or by major dependent variable Try to present in some logical flow Use tables and figures Discuss after presenting - discussion section for each study Overall Discussion Summary Relate back to introduction and purpose - conclusions Some issues better in discussion than up front References Pick a style and stick with it - either the journal you’ve targeted or APA General issues
a. Liu, Peggy J., Cait Lamberton, James R. Bettman, and Gavan J. Fitzsimons (2018), “Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense,” working paper. b. Schumann, Karina (2018), “The Psychology of Offering an Apology: Understanding the Barriers to Apologizing and How to Overcome Them,” Current Directions in Psychological Science. c. Schumann, Karina and Michael Ross (2010), “Why Apologize More Than Men: Gender Differences in the Thresholds for Perceiving Offensive Behavior,” Psychological Science, 21 (11), 1649-1655. WRITING A BEHAVIORAL PAPER Introduction Positioning Importance - big picture - knowing the literature and important issues State purpose early and often Issue in marketing/conceptual issue/combination of the two Not “no one has studied this” (as the main reason) Overview of the paper Literature Review and Hypotheses Use only what you need for the case at hand Use subheads and overviews of coming points - try to have a logical flow Summarize main points you want the reader to get Hypotheses - explicit or not? Method Overview Sections - see psychology journals Ps, Design, Procedure, Measures, Analyses Results Only present results relevant to hypotheses Organize by H (repeat) or by major dependent variable Try to present in some logical flow Use tables and figures Discuss after presenting - discussion section for each study Overall Discussion Summary Relate back to introduction and purpose - conclusions Some issues better in discussion than up front References Pick a style and stick with it - either the journal you’ve targeted or APA General issues
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