Finally, consolidate the results by adding up the total of all the values for each of the options. You may want to convert these values into a percentage of the total score. Example: As a simple example, an entrepreneur is looking at ways in she can expand her business. She has limited resources, but also has the options she lists below: Expand into overseas markets Expand in home markets Improve customer service Improve quality Firstly she draws up the Paired Comparison Analysis table in Figure 1: Figure 1: Example Paired Comparison Analysis Table (not filled in): Overseas Home Customer Quality Market (A) Market (B) Service (C) (D) Overseas Blocked Out Market (Step 3) (A) Home Market Blocked Out Blocked Out (B) (Step 4) (Step 3) Customer Blocked Out Blocked Out Blocked Out Service (Step 4) (Step 4) (Step 3) (C) Blocked Quality Blocked Out Blocked Out Blocked Out Out (D) (Step 4) (Step 4) (Step 4) (Step 3) Then she compares options, writes down the letter of the most important option, and scores their difference in importance. An example of how she might do this is shown in figure 2: Figure 2: Example Paired Comparison Analysis Table (filled in): Overseas Home Customer Quality Market (A) Market (B) Service (C) (D) Overseas Market A,2 C,1 A,1 (A) Home Market C,1 B,1 (B)
Finally, consolidate the results by adding up the total of all the values for each of the options. You may want to convert these values into a percentage of the total score. Example: As a simple example, an entrepreneur is looking at ways in she can expand her business. She has limited resources, but also has the options she lists below: Expand into overseas markets Expand in home markets Improve customer service Improve quality Firstly she draws up the Paired Comparison Analysis table in Figure 1: Figure 1: Example Paired Comparison Analysis Table (not filled in): Overseas Market (A) Home Market (B) Customer Service (C) Quality (D) Overseas Market (A) Blocked Out (Step 3) Home Market (B) Blocked Out (Step 4) Blocked Out (Step 3) Customer Service (C) Blocked Out (Step 4) Blocked Out (Step 4) Blocked Out (Step 3) Quality (D) Blocked Out (Step 4) Blocked Out (Step 4) Blocked Out (Step 4) Blocked Out (Step 3) Then she compares options, writes down the letter of the most important option, and scores their difference in importance. An example of how she might do this is shown in figure 2: Figure 2: Example Paired Comparison Analysis Table (filled in): Overseas Market (A) Home Market (B) Customer Service (C) Quality (D) Overseas Market (A) A,2 C,1 A,1 Home Market (B) C,1 B,1
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