Mapping Victoria’s Culture Market motivations, and It supports a deeper understanding of behaviour. data that’s your market using rich, practical, and Broken down by both artform T 58 powerful. and organisation, this report not who is only examines currently going to arts This in-depth look at the Victorian culture market was commissioned by Arts Victoria. and culture events, it Using an online survey, distributed by an measures the lapsed and external panel company, Morris Hargreaves Audience Atlas potential market to provide McIntyre sampled 3,841 adult respondents Victoria maps out in detail (aged 16 or over) who are in the market for detailed audience insight. It helps culture the profile of the art and culture. you set realistic targets by identifying market in Victoria, potential markets and partner This data was then used to analyse the examining not only overall profile of the culture market for powerful organisations, providing demographic composition, Victoria, as well as breaking this down by data for the sector. artform and venue. attitudes, but also
Mapping Victoria’s Culture Market T 58 Audience Atlas Victoria maps out in detail the profile of the culture market in Victoria, examining not only demographic composition, but also attitudes, motivations, and behaviour. Broken down by both artform and organisation, this report not only examines who is currently going to arts and culture events, it measures the lapsed and potential market to provide detailed audience insight. It helps you set realistic targets by identifying potential markets and partner organisations, providing powerful data for the sector. It supports a deeper understanding of your market using data that’s rich, practical, and powerful. This in-depth look at the Victorian culture market was commissioned by Arts Victoria. Using an online survey, distributed by an external panel company, Morris Hargreaves McIntyre sampled 3,841 adult respondents (aged 16 or over) who are in the market for art and culture. This data was then used to analyse the overall profile of the culture market for Victoria, as well as breaking this down by artform and venue.
Arts_Vic_v961.docx