SUMMARY of MODULE CONTENT basics •Marketing with customers •Communicating environments •Marketing in operation •Marketing research and data •Marketing processes •Marketing communications •Marketing management in operation •Marketing and evaluation of alternative approaches to marketing •Analysis marketing actions •Strategic SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions] Scheduled Activities Hours Comments/Additional Information Lecture 45 Core Material Guided Independent Study 155 Students are expected to put in time outside of taught sessions. 200 (NB: 1 credit = 10 hours or learning; 10 credits = 100 hours, etc) to Weighting Name Category Component Component Comments objectives Element include links learning % E_ Written Total = 100% exam % T_ Total = 100% Market Analysis 40% To cover ALO1 & ALO2. Coursework C1 60% Market research case to cover all ALOs. Case Study Total = 100% % Practical P_ = 100% Updated by: Date: Approved by: Date: Dr Bryan Mills 25/08/15 HE Operations 25/08/15 Recommended Texts and Sources: SECTION A: DEFINITIVE MODULE RECORD. Proposed changes must be submitted via Faculty Quality Procedures for approval and issue of new module code. MODULE CODE: CORC1142 MODULE TITLE: Legal Environment CREDITS: 10 FHEQ Level: 4 JACS CODE: M200 PRE-REQUISITES: None CO-REQUISITES: None COMPENSATABLE: Yes SHORT MODULE DESCRIPTOR: (max 425 characters) An introduction to sources, legal personnel and court structures is provided. Elements of contract law, consumer law and the tort of negligence are developed.
SUMMARY of MODULE CONTENT •Marketing basics •Communicating with customers •Marketing environments •Marketing in operation •Marketing research and data •Marketing processes •Marketing communications •Marketing management in operation •Analysis and evaluation of alternative approaches to marketing •Strategic marketing actions SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions] Scheduled Activities Hours Comments/Additional Information Lecture 45 Core Material Guided Independent Study 155 Students are expected to put in time outside of taught sessions. 200 (NB: 1 credit = 10 hours or learning; 10 credits = 100 hours, etc) Category Element Component Name Component Weighting Comments include links to learning objectives Written exam E_ % Total = 100% T_ % Total = 100% Coursework C1 Market Analysis Case Study 40% 60% Total = 100% To cover ALO1 & ALO2. Market research case to cover all ALOs. Practical P_ % = 100% Updated by: Dr Bryan Mills Date: 25/08/15 Approved by: HE Operations Date: 25/08/15 Recommended Texts and Sources: SECTION A: DEFINITIVE MODULE RECORD. Proposed changes must be submitted via Faculty Quality Procedures for approval and issue of new module code. MODULE CODE: CORC1142 MODULE TITLE: Legal Environment CREDITS: 10 FHEQ Level: 4 JACS CODE: M200 PRE-REQUISITES: None CO-REQUISITES: None COMPENSATABLE: Yes SHORT MODULE DESCRIPTOR: (max 425 characters) An introduction to sources, legal personnel and court structures is provided. Elements of contract law, consumer law and the tort of negligence are developed.
BA-Hons-Business-Enterpsie-Management-2017-18.docx