million are in the visual arts market 19% 91% Overall, of the culture market in Nine in ten of the culture Victoria can be considered to market are in the visual arts be part of the visual arts market, market 3.7 million representing past 12 months (40%). The lapsed market 91% of the culture market are in the people. for art galleries or exhibitions is significant, visual arts market. That is, they have representing a fifth of the culture market been to, or are The visual arts market is significant, (19%). interested in visiting, an art gallery or four in five over of the culture exhibition. market has been to a gallery 65% of the culture market are in the or exhibition in the past. current visual arts market, and the majority of in the current market have much smaller There is a engaged very recently by visiting an art proportion of gallery or exhibition within the Entertainment 40% visited in the past 12 in the visual Visual art market penetration arts market, however, this is months 25% visited 1–3 slightly supplemented by a years ago higher proportion of the 19% visited 3+ ago 9% more culturally 7% never been and 7% interested segments, interested 9% never been Essence, Expression, Affirmation 40% and not interested and Stimulation.
million are in the visual arts market Overall, 91% of the culture market in Victoria can be considered to be part of the visual arts market, representing 3.7 million people. The visual arts market is significant, over four in five of the culture market has been to a gallery or exhibition in the past. There is a much smaller proportion of Entertainment in the visual arts market, however, this is supplemented by a slightly higher proportion of the more culturally interested segments, Essence, Expression, Affirmation and Stimulation. Nine in ten of the culture market are in the visual arts market 91% of the culture market are in the visual arts market. That is, they have been to, or are interested in visiting, an art gallery or exhibition. 65% of the culture market are in the current visual arts market, and the majority of in the current market have engaged very recently by visiting an art gallery or exhibition within the Visual art market penetration 9% 7% 40% 19% past 12 months (40%). The lapsed market for art galleries or exhibitions is significant, representing a fifth of the culture market (19%). 40% visited in the past 12 months 25% visited 1–3 years ago 19% visited 3+ ago 7% never been and interested 9% never been and not interested
Arts_Vic_v961.docx