Specification Learning Additional Suggested Learning activities and resources content objectives guidance timing Purpose of market To understand Reasons for 1 Starter – research why businesses conducting market Teacher led explanation and definition of market research. conduct market research include to Students imagine they are the leader of Nintendo what five pieces of research. identify market – information would you want to find out to help your decision making. opportunities and To understand Students should explain why they have chosen this information. to get a better the types of insight into their References information – customers and collected in competitors. market research. Students discuss the benefits gained by businesses through conducting Market research market research discussion based on knowledge gained in previous collects information – lessons. about demand, competition and the target market. Methods of To understand Methods include 1 Teacher led definition of primary research. market research the meaning of questionnaires, Students brainstorm the methods businesses could use to collect primary primary market surveys, interviews data. research and the and focus groups. Begin a marketing task in creating a new non-alcoholic drink or chocolate methods used to bar. Students create a questionnaire to help make product decisions, eg collect primary research what ingredients customers would want in their chocolate bar. data. Students should then circulate around the classroom collecting information for questionnaires. To understand Methods include 1 Teacher led definition of secondary research. the meaning of internet research secondary and the printed
Specification content Learning objectives Additional guidance Suggested timing Learning activities and resources Purpose of market research To understand why businesses conduct market research. To understand the types of information collected in market research. Reasons for conducting market research include to identify market opportunities and to get a better insight into their customers and competitors. Market research collects information about demand, competition and the target market. 1 Starter – Teacher led explanation and definition of market research. Students imagine they are the leader of Nintendo – what five pieces of information would you want to find out to help your decision making. Students should explain why they have chosen this information. References – Students discuss the benefits gained by businesses through conducting market research – discussion based on knowledge gained in previous lessons. Methods of market research To understand the meaning of primary market research and the methods used to collect primary data. Methods include questionnaires, surveys, interviews and focus groups. 1 Teacher led definition of primary research. Students brainstorm the methods businesses could use to collect primary data. Begin a marketing task in creating a new non-alcoholic drink or chocolate bar. Students create a questionnaire to help make product decisions, eg research what ingredients customers would want in their chocolate bar. Students should then circulate around the classroom collecting information for questionnaires. To understand the meaning of secondary Methods include internet research and the printed 1 Teacher led definition of secondary research.
AQA-8132-SOW-2YR.DOCX