Greater consistency with other Doesn’t assist outcome of what HSR is categories that are not using trying to achieve ‘as prepared’ Inconsistent with the Food Standards Simple Code Reformulation easier to see and May discourage industry from putting possibly encourage reformulation preparation instructions that with dietary guidance Possibly discourage industry uptake if not able to display HSR prepared’ ‘as Option three - Multiple HSRs on pack Pro Con Could be beneficial to have sold’ on confusion ‘as the front and on the back have Lose credibility with different stars ‘as prepared’ by the recipe (although some Hard to fit on the packaging commented that this is not necessarily a May be a waste of time, will people look pro) at the additional information? (have to Enables greater flexibility which may turn pack over) encourage industry uptake Problem with HSR’s on the back of May encourage dietary guidelines pack is that it is a front of pack labelling statements on pack (i.e. in preparation system instructions) Comments: An alternative suggestion was to have the HSR prepared’ on the front of pack ‘as and sold’ on the back of pack OR prepared’ HSR with a graphic about what ‘as ‘as is added to obtain this rating (e.g. cup or milk or vegetables) Consumer research would be important to determine if this option is viable Option Four - sold’ with specific exemptions ‘As Pro Con Creates change but provides flexibility If there are any exemptions it opens it up Allows comparisons as how they would to criticism again be consumed Confusion with what products can have Improvement on option one (doing exemptions nothing) Aligns with regulations (depending on exemptions) Comments: Needs to come with clear detailed guidance Possibly a different colour or design for prepared’? Although colour was seen as ‘as less viable) Consideration of special purpose foods that fall under std. 2.9.3 Specific exemptions Exemptions should be limited and be very clear Drained- but only if consumers normally drain to use - only canned vegetables, pulses and possibly fish (depending on whether in flavoured oil or brine (brine= as drained)).
Greater consistency with other categories that are not using ‘as prepared’ Simple Reformulation easier to see and possibly encourage reformulation Doesn’t assist outcome of what HSR is trying to achieve Inconsistent with the Food Standards Code May discourage industry from putting preparation instructions that with dietary guidance Possibly discourage industry uptake if not able to display HSR ‘as prepared’ Option three - Multiple HSRs on pack Pro Con Could be beneficial to have ‘as sold’ on the front and on the back have ‘as prepared’ by the recipe (although some commented that this is not necessarily a pro) Enables greater flexibility which may encourage industry uptake May encourage dietary guidelines statements on pack (i.e. in preparation instructions) confusion Lose credibility with different stars Hard to fit on the packaging May be a waste of time, will people look at the additional information? (have to turn pack over) Problem with HSR’s on the back of pack is that it is a front of pack labelling system Comments: An alternative suggestion was to have the HSR ‘as prepared’ on the front of pack and ‘as sold’ on the back of pack OR ‘as prepared’ HSR with a graphic about what is added to obtain this rating (e.g. cup or milk or vegetables) Consumer research would be important to determine if this option is viable Option Four - ‘As sold’ with specific exemptions Pro Con Creates change but provides flexibility Allows comparisons as how they would be consumed Improvement on option one (doing nothing) Aligns with regulations (depending on exemptions) If there are any exemptions it opens it up to criticism again Confusion with what products can have exemptions Comments: Needs to come with clear detailed guidance Possibly a different colour or design for ‘as prepared’? Although colour was seen as less viable) Consideration of special purpose foods that fall under std. 2.9.3 Specific exemptions Exemptions should be limited and be very clear Drained- but only if consumers normally drain to use - only canned vegetables, pulses and possibly fish (depending on whether in flavoured oil or brine (brine= as drained)).
As%20Prepared%20workshop%20summary%20-%20Auckland.docx