Awareness Communications Plan Key Results Target (What do we want to achieve?) Lead Role Date Key Strategies (We will …) 1. Develop a Communications Plan to address Improved Identity internally and externally Executive Ongoing internal and external stakeholders. Stakeholder recognition of the association Relevant interactive websites linkages _____________________________________ Develop a Communications Marketing Plan Executive December 2017 2.Enhance association website for interactive Bulletin Boards, newsletters, etc. professional and member services access and Improved electronic access and utilization. communication with members Executive February 2016 Accurate membership lists Promote relevant links and develop a policy for advertising opportunities Undertake initiatives to positively promote the Recognition of the profession as a career of Executive Ongoing profession first choice. Better understanding of the profession by the public.
Awareness Communications Plan Key Strategies (We will …) Key Results (What do we want to achieve?) Lead Role Target Date 1. Develop a Communications Plan to address internal and external stakeholders. Improved Identity internally and externally Stakeholder recognition of the association Relevant interactive websites linkages _____________________________________ Develop a Communications Marketing Plan Executive Executive Ongoing December 2017 2.Enhance association website for interactive professional and member services access and utilization. Bulletin Boards, newsletters, etc. Improved electronic access and communication with members Accurate membership lists Promote relevant links and develop a policy for advertising opportunities Executive February 2016 Undertake initiatives to positively promote the profession Recognition of the profession as a career of first choice. Better understanding of the profession by the public. Executive Ongoing
ARMAA-Strategic-Plan-Redraft-2016.docx