All of the top cancer centers (Memorial Sloan Kettering, M.D. Anderson, Mayo Clinic, Dana Farber) and local charities Are there other hospitals or cancer centers that you consider are doing well in their fundraising efforts? Memorial Sloan Kettering, Fred Hutch, City of Hope Can you describe your current grateful patient program? Do you have a welcome/conversion series? Is the grateful patient program the same as your acquisition program? Patients receive a mailing within six weeks of discharge. There is a three-part welcome series. This is not the same as acquisition. What kind of patient information can we receive? We are able to share HIPPA compliant information. Do you call or start wealth screening during the hospital visit? No we do not. What is your current mailing frequency and volume per effort for acquisition, renewal, mid-level, and grateful patient? Please see the report analysis overview. The mid-level program is not currently active. To get a better perspective of your programs, can you provide copies of campaign level results for Acquisition, Renewal, Acknowledgement and Mid-Level programs? Please see attached. Do you currently use RFM (recency-frequency-monetary) giving history for your renewal mailing selects or do you model your donors for each mailing? If modeled, do the variables used in the modeling require external data appends? No. What data appends (age, income, etc.) do you already have and use on a regular basis? We have conducted this in the past, but we do not practice this regularly. We do NCOA regularly. Can you provide a demographic profile of your current donor database (geography, age, gender, ethnicity, income, etc.)? Has this profile changed over the past five years? Are you actively pursuing any particular audiences? Historically we do not have very many data points. Do you currently offer premiums (Notepads, labels) front-end or back-end and/or high value premiums (example: Tote bags) in your acquisition, renewal or grateful patient packages?
All of the top cancer centers (Memorial Sloan Kettering, M.D. Anderson, Mayo Clinic, Dana Farber) and local charities Are there other hospitals or cancer centers that you consider are doing well in their fundraising efforts? Memorial Sloan Kettering, Fred Hutch, City of Hope Can you describe your current grateful patient program? Do you have a welcome/conversion series? Is the grateful patient program the same as your acquisition program? Patients receive a mailing within six weeks of discharge. There is a three-part welcome series. This is not the same as acquisition. What kind of patient information can we receive? We are able to share HIPPA compliant information. Do you call or start wealth screening during the hospital visit? No we do not. What is your current mailing frequency and volume per effort for acquisition, renewal, mid-level, and grateful patient? Please see the report analysis overview. The mid-level program is not currently active. To get a better perspective of your programs, can you provide copies of campaign level results for Acquisition, Renewal, Acknowledgement and Mid-Level programs? Please see attached. Do you currently use RFM (recency-frequency-monetary) giving history for your renewal mailing selects or do you model your donors for each mailing? If modeled, do the variables used in the modeling require external data appends? No. What data appends (age, income, etc.) do you already have and use on a regular basis? We have conducted this in the past, but we do not practice this regularly. We do NCOA regularly. Can you provide a demographic profile of your current donor database (geography, age, gender, ethnicity, income, etc.)? Has this profile changed over the past five years? Are you actively pursuing any particular audiences? Historically we do not have very many data points. Do you currently offer premiums (Notepads, labels) front-end or back-end and/or high value premiums (example: Tote bags) in your acquisition, renewal or grateful patient packages?
annual-giving-rfp-vendor-questions-answers.docx