cities such as Birmingham, Liverpool, Sheffield, Manchester and Glasgow or mining towns. You could make links to rebranding/reimaging here as well as to the contemporary urban environments topic looking at urban regeneration and the use of industrial or heritage quarters (Sheffield industrial quarter). Consider how industrial cities attracted migrants and the subsequent impacts of mass migration to British cities. Week 8 - 9 Use of key subject Students understand the Discuss the meaning of the term See How external agencies, including specific and technical place-marketing, branding and how and why it is done. government, corporate bodies and terminology. rebranding and reimaging Take The Guardian city logo quiz. See community or groups make and can provide examples Collect, analyze and attempts to influence or create of where and why these Students could investigate a place Glasgow rebranding resources interpret information specific place-meanings and shape strategies have been they know or one of the following to at from a range of the actions of people. adopted. look at the causes and consequences and secondary sources – of rebranding (GeoFile 619 including factual, Distant place study (ongoing). Awareness of Reimaging settlements suggests study of regeneration: ‘Case numerical and spatial and big data. some fieldwork the Jewellery quarter, data. Liverpool, Manchester, Barcelona, Birmingham’ in GeoFile, 642, Core and ICT skills. Amsterdam, Copenhagen, April 2011 Melbourne and Hong Kong. A case study of rebranding El – Crowd-sourcing and social media was Raval, Barcelona, GeoFile 635, used in the 2013 rebranding of Jan 2011 Glasgow the make Glasgow – ‘People campaign. This campaign is also Reimaging settlements, …’ worth looking at in terms of peoples’ GeoFile 619, April 2010 lived experience of place. The has some useful resources The Lake District National Park and web links about authority has wanted to brand the rebranding Lake District NP as the ‘adventure
cities such as Birmingham, Liverpool, Sheffield, Manchester and Glasgow or mining towns. You could make links to rebranding/reimaging here as well as to the contemporary urban environments topic looking at urban regeneration and the use of industrial or heritage quarters (Sheffield industrial quarter). Consider how industrial cities attracted migrants and the subsequent impacts of mass migration to British cities. Week 8 - 9 How external agencies, including government, corporate bodies and community or groups make attempts to influence or create specific place-meanings and shape the actions of people. Distant place study (ongoing). Use of key subject specific and technical terminology. Collect, analyze and interpret information from a range of secondary sources – including factual, numerical and spatial data. Core and ICT skills. Students understand the place-marketing, rebranding and reimaging and can provide examples of where and why these strategies have been adopted. Awareness of and big data. Discuss the meaning of the term branding and how and why it is done. Take The Guardian city logo quiz. Students could investigate a place they know or one of the following to look at the causes and consequences of rebranding (GeoFile 619 Reimaging settlements suggests some fieldwork Liverpool, Manchester, Barcelona, Amsterdam, Copenhagen, Melbourne and Hong Kong. Crowd-sourcing and social media was used in the 2013 rebranding of Glasgow – the ‘People make Glasgow …’ campaign. This campaign is also worth looking at in terms of peoples’ lived experience of place. The Lake District National Park authority has wanted to brand the Lake District NP as the ‘adventure See See Glasgow rebranding resources at and ‘Case study of regeneration: the Jewellery quarter, Birmingham’ in GeoFile, 642, April 2011 A case study of rebranding – El Raval, Barcelona, GeoFile 635, Jan 2011 Reimaging settlements, GeoFile 619, April 2010 The has some useful resources and web links about rebranding
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