3.6 BASICS OF ENTREPRENEURSHIP DEVELPOMENT UNIT- I Concept of Entrepreneurship Definition - Entrepreneur-Characteristics of – of Entrepreneurship-Functions of Entrepreneur-Classifications of Entrepreneurs. UNIT- II Theories of Entrepreneurship-Economic Theory-Harvard School Theory-Theory of High Achievement-Leibenstein’s Theory-Theory of Social Change-Process of Entrepreneurship. UNIT- III Marketing Plan-Industry Analysis-Competition Analysis-Market Research for the New Venture-Marketing Plan-Steps in Preparing Marketing Plan. UNIT- IV Entrepreneurship Development Programmers-Meaning-Objectives-Methods of UNIT- V Institutional Finance to Entrepreneurs -Financial Institutions-SIDBI-IDBI-NABARD-NSIC. NOTE: At least one Case Study is to be discussed per unit in the class. Suggested Books: Vasant of E ntrepreneurial Development and Management”, Himalaya Publishing House. Vasant Desai, Development-Potential Beyond Boundaries” , “Entrepreneurial Himalaya Publishing House. Robert Hisrich , Michael Porter, Dean.A. Shepherd, ,The “ENTREPRENEURSHIP” McGraw Hill Companies.
3.6 BASICS OF ENTREPRENEURSHIP DEVELPOMENT UNIT- I Concept of Entrepreneurship – Definition - Entrepreneur-Characteristics of of Entrepreneurship-Functions of Entrepreneur-Classifications of Entrepreneurs. UNIT- II Theories of Entrepreneurship-Economic Theory-Harvard School Theory-Theory of High Achievement-Leibenstein’s Theory-Theory of Social Change-Process of Entrepreneurship. UNIT- III Marketing Plan-Industry Analysis-Competition Analysis-Market Research for the New Venture-Marketing Plan-Steps in Preparing Marketing Plan. UNIT- IV Entrepreneurship Development Programmers-Meaning-Objectives-Methods of UNIT- V Institutional Finance to Entrepreneurs -Financial Institutions-SIDBI-IDBI-NABARD-NSIC. NOTE: At least one Case Study is to be discussed per unit in the class. Suggested Books: Vasant of E ntrepreneurial Development and Management”, Himalaya Publishing House. Vasant Desai, “Entrepreneurial Development-Potential Beyond Boundaries” , Himalaya Publishing House. Robert Hisrich , Michael Porter, Dean.A. Shepherd, “ENTREPRENEURSHIP” ,The McGraw Hill Companies.
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