through hiring a new board of executives, an aggressive marketing campaign and the first-ever alliance with Microsoft. Prior to Jobs Apple seemed to be going in a downward spiral, with little hope for term sustainability. Steve Jobs has done an excellent job in setting a clear and concise vision for the company. He has implemented the most optimal strategy possible for his goals to be reached and has had strong communication with his stakeholders throughout. Since 1997, Steve Jobs has transformed the organization into the extremely successful business we know of today. The five tasks of strategic management are developing a strategic image, setting performance objectives, defining the strategy, implementing the strategy and evaluating the performance. In order for Apple to become the successful company it is today, they first needed to ensure their strategic management process was on the right track. Develop a strategic image: Steve Jobs was determined to make products that will appeal to consumers. Setting performance objectives: Jobs was determined to turn the company’s performance around. Defining the strategy: In order to turn performance around Jobs must sell products and minimize expenses to generate revenue and result in maximizing shareholders profits. Implementing the strategy: Jobs pushed for new products, made structural changes, enforced business discipline and hired a brand new skilled management team. Evaluating the performance: Using the financial ratio analysis we can evaluate that their cash flows have resulted in a sustainable future for Apple. Since Steve Jobs has done so well in developing and implementing a strategic vision for the company I would give him an A for his CEO performance. Jobs does an excellent job in communicating his visions to Apple’s stakeholders and making sure the actions he takes are in congruence with the goals of the corporation. His strategies will produce long-term benefits for all of Apple’s stakeholders. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Apple uses numerous strategies to maintain a wide customer base. Using the value chain analysis we will determine which activities are most important to Apple and why.
through hiring a new board of executives, an aggressive marketing campaign and the first-ever alliance with Microsoft. Prior to Jobs Apple seemed to be going in a downward spiral, with little hope for sustainability. Steve Jobs has done an excellent job in setting a clear and concise vision for the company. He has implemented the most optimal strategy possible for his goals to be reached and has had strong communication with his stakeholders throughout. Since 1997, Steve Jobs has transformed the organization into the extremely successful business we know of today. The five tasks of strategic management are developing a strategic image, setting performance objectives, defining the strategy, implementing the strategy and evaluating the performance. In order for Apple to become the successful company it is today, they first needed to ensure their strategic management process was on the right track. Develop a strategic image: Steve Jobs was determined to make products that will appeal to consumers. Setting performance objectives: Jobs was determined to turn the company’s performance around. Defining the strategy: In order to turn performance around Jobs must sell products and minimize expenses to generate revenue and result in maximizing shareholders profits. Implementing the strategy: Jobs pushed for new products, made structural changes, enforced business discipline and hired a brand new skilled management team. Evaluating the performance: Using the financial ratio analysis we can evaluate that their cash flows have resulted in a sustainable future for Apple. Since Steve Jobs has done so well in developing and implementing a strategic vision for the company I would give him an A for his CEO performance. Jobs does an excellent job in communicating his visions to Apple’s stakeholders and making sure the actions he takes are in congruence with the goals of the corporation. His strategies will produce long-term benefits for all of Apple’s stakeholders. What are the chief elements of Apple’s strategy? How well do the pieces fit together? Is the strategy evolving? Apple uses numerous strategies to maintain a wide customer base. Using the value chain analysis we will determine which activities are most important to Apple and why. term
apple_case_write-up_final.docx