the dissimilar demand of the customers occurring due to difference in consumer tastes, distribution channels, competitive conditions and business practices. Hilly and mountainous region of India have very low density so Uninor can tap that market, Uninor should also try to cater Small and medium size businessman, this category is not very literate prefer local language instead of English. In U.P (East) circle Uninor’s market is (4.3%) Major respondents are youngsters and it professionals so they need more facilities internet and low call rates, but Uninor dissatisfies this age group. A major portion of customers are aware of Uninor service. Uninor was a success in of creating awareness and spreading information. Majority of customers are aware of Uninor that means the promotional strategy adopted by Uninor was effective. Uninor’s USP was its dynamic pricing. Uninor was able to capture 9% of the market share due to its heavy promotion. Customers avoided uninor due to lack of connectivity and coverage. Uninor should improve its GPRS and other VAS features. APPENDICES: BIBLIOGRAPHY Appendix An appendix is used for additional or supplementary materials, which has not found place in the main text. The materials that can be included here are original interview
the dissimilar demand of the customers occurring due to difference in consumer tastes, distribution channels, competitive conditions and business practices. Hilly and mountainous region of India have very low density so Uninor can tap that market, Uninor should also try to cater Small and medium size businessman, this category is not very literate prefer local language instead of English. In U.P (East) circle Uninor’s market is (4.3%) Major respondents are youngsters and it professionals so they need more facilities internet and low call rates, but Uninor dissatisfies this age group. A major portion of customers are aware of Uninor service. Uninor was a success in of creating awareness and spreading information. Majority of customers are aware of Uninor that means the promotional strategy adopted by Uninor was effective. Uninor’s USP was its dynamic pricing. Uninor was able to capture 9% of the market share due to its heavy promotion. Customers avoided uninor due to lack of connectivity and coverage. Uninor should improve its GPRS and other VAS features. APPENDICES: BIBLIOGRAPHY Appendix An appendix is used for additional or supplementary materials, which has not found place in the main text. The materials that can be included here are original interview
A_MINOR_PROJECT_REPORT.docx