Penetration of dance companies into the market of adults that have ever attended a dance performance considered to be in the potential market. the Considering how culturally active the dance ever and current market is, it’s not surprising that they have above average monthly cultural spend. 2% 1% The Australian Ballet company has the highest awareness and The Australian Ballet penetration into the dance 1% market 1% 75% of the ever dance market are aware of The Australian Ballet Chunky Move 1% 9% are aware of Chunky Move Base [1868] 2% Lucy Guerin Inc are of Lucy Guerin Inc The Australian Ballet enjoys the highest level of awareness within the dance market (adults that had ever attended a dance performance), whilst only a very small proportion of the dance market were aware of Chunky Move or Lucy Guerin Inc. 3% of the dance market have either As expected, The Australian Ballet has the attended a Lucy Guerin performance, or highest level of market penetration; 40% of were interested in attending in the future. the ever dance market have ever seen a Chunky Move has a slightly larger share of performance and a further 22% can be
Penetration of dance companies into the market of adults that have ever attended a dance performance Considering how culturally active the dance ever and current market is, it’s not surprising that they have above average monthly cultural spend. The Australian Ballet company has the highest awareness and penetration into the dance market 75% of the ever dance market are aware of The Australian Ballet 9% are aware of Chunky Move 2% are of Lucy Guerin Inc The Australian Ballet enjoys the highest level of awareness within the dance market (adults that had ever attended a dance performance), whilst only a very small proportion of the dance market were aware of Chunky Move or Lucy Guerin Inc. As expected, The Australian Ballet has the highest level of market penetration; 40% of the ever dance market have ever seen a performance and a further 22% can be considered to be in the potential market. The Australian Ballet Chunky Move Lucy Guerin Inc 3% of the dance market have either attended a Lucy Guerin performance, or were interested in attending in the future. Chunky Move has a slightly larger share of the 2% 1% 1% 1% 1% Base [1868]
Arts_Vic_v961.docx