Ansoff’s matrix activity Ansoff’s matrix is a useful tool for helping make strategic decisions on what products and services to offer in what markets and to which consumers. The four main options according to the theory are: Market penetration Product development Market development Diversification Task 1 Ansoff’s matrix Companies can use Ansoff’s matrix to examine their product range. Consider the following list of companies and products and decide where on Ansoff’s matrix each belongs. Apple releasing the iPad Air and iPhone 6. Panasonic withdrawing from the TV and mobile market to focus on its components divisions. Clothing retailer Urban Outfitters opening new stores across the UK. Hornby, the model train maker, buying the toy car brand Corgi for £7.5 million in 2008. US toy maker Mattel opening a Barbie department store in China in 2009. US brand Mondelez launching its cookie brand Chips Ahoy in UK supermarkets. Coca Cola purchasing Innocent smoothies. Online retailers ScrewFix and Jacamo opening physical stores. Kellogg’s Special K diet encouraging customers to eat it a day to lose weight. Morrisons supermarket offering online sales and delivery. Pub chain Whitbread’s decision to purchase Costa Coffee in 1995. For each product, write a short sentence explaining why you have located them where you have on the matrix. Market penetration Product development Market development Diversification
Ansoff’s matrix activity Ansoff’s matrix is a useful tool for helping make strategic decisions on what products and services to offer in what markets and to which consumers. The four main options according to the theory are: Market penetration Product development Market development Diversification Task 1 Ansoff’s matrix Companies can use Ansoff’s matrix to examine their product range. Consider the following list of companies and products and decide where on Ansoff’s matrix each belongs. Apple releasing the iPad Air and iPhone 6. Panasonic withdrawing from the TV and mobile market to focus on its components divisions. Clothing retailer Urban Outfitters opening new stores across the UK. Hornby, the model train maker, buying the toy car brand Corgi for £7.5 million in 2008. US toy maker Mattel opening a Barbie department store in China in 2009. US brand Mondelez launching its cookie brand Chips Ahoy in UK supermarkets. Coca Cola purchasing Innocent smoothies. Online retailers ScrewFix and Jacamo opening physical stores. Kellogg’s Special K diet encouraging customers to eat it a day to lose weight. Morrisons supermarket offering online sales and delivery. Pub chain Whitbread’s decision to purchase Costa Coffee in 1995. For each product, write a short sentence explaining why you have located them where you have on the matrix. Market penetration Product development Market development Diversification
ansoff_matrix_questions.docx