a portion of diversifying the market their by using computer their strong product brand value line or and their slashing integrated prices for platform. the The other business competitors market. don’t have that mix as a key strategic advantage. Conclusions and Recommendations We posed the question, can Apple improve their presence in the business sector focusing “How solely on the iMac product”? For Apple to succeed and grow in the business computer market
a portion of the market by using their strong brand value and their integrated platform. The other competitors don’t have that mix as a key strategic advantage. diversifying their computer product line or slashing prices for the business market. Conclusions and Recommendations We posed the question, “How can Apple improve their presence in the business sector focusing solely on the iMac product”? For Apple to succeed and grow in the business computer market
AppleComputersB2BMarketingCIDossier.docx