D. Paul McCormick. Who had the original to Chuck” campaign idea? 5. “Talk A. Simon Nickson. B.* Israel Garber. C. Drummond Berman. D. None of the above. What is the tone of voice for the to Chuck” campaign? 6. “Talk Casual, relaxed, honest, and approachable, like a friend chatting What separated the to Chuck” campaign from other 7. “Talk advertising messages by financial institutions or investment firms? Its matter-of-fact-language for real, people What distinguished the ASICS York Marathon” campaign? 8. “New A. It singled out the runners’ athletic coaches. B.* It showed that it understood how seriously consumer athletes focused on goals. C. It highlighted key points along the marathon route. D. It poked fun at other sports. What does this mean: Sana in Corpore Sano”? 9. “Anima
D. Paul McCormick. 5. Who had the original “Talk to Chuck” campaign idea? A. Simon Nickson. B.* Israel Garber. C. Drummond Berman. D. None of the above. 6. What is the tone of voice for the “Talk to Chuck” campaign? Casual, relaxed, honest, and approachable, like a friend chatting 7. What separated the “Talk to Chuck” campaign from other advertising messages by financial institutions or investment firms? Its matter-of-fact-language for real, people 8. What distinguished the ASICS “New York Marathon” campaign? A. It singled out the runners’ athletic coaches. B.* It showed that it understood how seriously consumer athletes focused on goals. C. It highlighted key points along the marathon route. D. It poked fun at other sports. 9. What does this mean: “Anima Sana in Corpore Sano”?
Berman_practice_questions_students.docx