Course Calendar 8/29 Session 1 Organizational & Introduction – *1. John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior, Chapter 2. *2. James R. Bettman, An Information Processing Theory of Consumer Choice, Chapter 2. 9/5 Session 2 Motivation and Personality 1. Harold H. Kassarjian, and Consumer Behavior: A Review,” Journal “Personality of Marketing Research (JMR), 8 (1971), 40918. *2. Russell Belk, and the Extended Self,” Journal of Consumer “Possessions Research (JCR), 15 (September 1988), 139-168. 3. Richard S. Lazarus, on a Cognitive-Motivational-Relational Theory of “Progress Emotion,” American Psychologist, 46 (1991), 819-834. 4. Jennifer Aaker, of Brand Personality,” JMR, 34 (August 1997), “Dimensions 347-356. *5. Fournier, and Their Brands: Developing Relationship Theory in “Consumers Consumer Research,” JCR, 24 (March 1998), 343-373 6. Rosellina Ferraro, Baba Shiv, and R. Bettman, Us Eat and Drink, for “Let Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self- Regulation in Consumer Choice” 32, JCR, (June 2005), 65-75. 7. Ayelet Fishbach and Ravi Dhar, as Excuses or Guides: The Liberating “Goals Effect of Perceived Goal Progress on Choice,” JCR, 32 (December 2005), *8. Ji Kyung Park and Deborah Roedder John, to Get You into My Life: Do “Got Brand Personalities Rub Off on Consumers,” JCR, 37 (December 2010), 655-669. *9. Szu-Chi Huang and Ying Zhang, Consequences of Perceived “Motivational Velocity in Consumer Goal Pursuit,” JMR, 48 (December 2011), 1045-1056. 10. Jordan Etkin, Hidden Cost of Personal Quantification,” JCR, 42 (April “The 2016), 967-984. 9/12 Session 3 Attention and Perception
Course Calendar 8/29 Session 1 – Organizational & Introduction *1. John A. Howard and Jagdish N. Sheth, The Theory of Buyer Behavior, Chapter 2. *2. James R. Bettman, An Information Processing Theory of Consumer Choice, Chapter 2. 9/5 Session 2 Motivation and Personality 1. Harold H. Kassarjian, “Personality and Consumer Behavior: A Review,” Journal of Marketing Research (JMR), 8 (1971), 40918. *2. Russell Belk, “Possessions and the Extended Self,” Journal of Consumer Research (JCR), 15 (September 1988), 139-168. 3. Richard S. Lazarus, “Progress on a Cognitive-Motivational-Relational Theory of Emotion,” American Psychologist, 46 (1991), 819-834. 4. Jennifer Aaker, “Dimensions of Brand Personality,” JMR, 34 (August 1997), 347-356. *5. Fournier, “Consumers and Their Brands: Developing Relationship Theory in Consumer Research,” JCR, 24 (March 1998), 343-373 6. Rosellina Ferraro, Baba Shiv, and R. Bettman, “Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self- Regulation in Consumer Choice” 32, JCR, (June 2005), 65-75. 7. Ayelet Fishbach and Ravi Dhar, “Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice,” JCR, 32 (December 2005), *8. Ji Kyung Park and Deborah Roedder John, “Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers,” JCR, 37 (December 2010), 655-669. *9. Szu-Chi Huang and Ying Zhang, “Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit,” JMR, 48 (December 2011), 1045-1056. 10. Jordan Etkin, “The Hidden Cost of Personal Quantification,” JCR, 42 (April 2016), 967-984. 9/12 Session 3 Attention and Perception
ba96217.docx