Changing To understand how and Reasons for differing objectives 1 Students given three businesses a local business, a – objectives why the objectives set include the size of the business, national business and an international business. What would will differ between level of competition faced and be the main two objectives that each business would set? businesses. type of business (not-for-profit Smaller business may focus more on survival – organisations). To understand how and How might Starbucks’s objectives change over time? why the objectives set Students should consider how the Do larger businesses have more ethical and environmental may change as objectives of larger more considerations? businesses evolve. established businesses might differ from smaller start-up Why are businesses concerned with shareholder businesses, eg becoming the Established businesses focus on new product development dominant business in the market, to establish dominance in the market . Is it always international expansion, – successful? increasing shareholder value and ethical and environmental considerations. Use of objectives To understand the 1 What were the main objectives for this business? in judging success success of a business Did the business achieve these objectives? can be measured in What other methods can be used to measure success? other ways than profit. Students create a spider diagram of how businesses may judge success. 3.1.4 Stakeholders Specification Learning Additional guidance Suggested Learning activities and resources content objectives timing (hours)
Changing objectives To understand how and why the objectives set will differ between businesses. To understand how and why the objectives set may change as businesses evolve. Reasons for differing objectives include the size of the business, level of competition faced and type of business (not-for-profit organisations). Students should consider how the objectives of larger more established businesses might differ from smaller start-up businesses, eg becoming the dominant business in the market, international expansion, increasing shareholder value and ethical and environmental considerations. 1 Students given three businesses – a local business, a national business and an international business. What would be the main two objectives that each business would set? Smaller business may focus more on survival – How might Starbucks’s objectives change over time? Do larger businesses have more ethical and environmental considerations? Why are businesses concerned with shareholder Established businesses focus on new product development to establish dominance in the market – . Is it always successful? Use of objectives in judging success To understand the success of a business can be measured in other ways than profit. 1 What were the main objectives for this business? Did the business achieve these objectives? What other methods can be used to measure success? Students create a spider diagram of how businesses may judge success. 3.1.4 Stakeholders Specification content Learning objectives Additional guidance Suggested timing (hours) Learning activities and resources
AQA-8132-SOW-3YR.DOCX