Severn, J., Belch G.E., Belch, M.A. (1990), Effects of Sexual and Non-Sexual Advertising “The Appeals and Information Level on Cognitive Processing and Communication Effectiveness”, Journal of Advertising, Vol. 19, No. 1 (1990), pp. 14-22 T.A. (2010), Marketing Communication in Advertising and Promotion”, 8e, “Integrated South-Western, Cengage Learning Soley, L.C., Reid, L.N. (1988), It Off: Are Models In Magazine Ads Wearing Less?”, “Taking Journalism Quarterly; Winter88, Vol. 65 Issue 4, pp. 960-966 State of the Media: Consumer Usage Report, 2011, Nielsen, [online] Available at: http://blog.nielsen.com/nielsenwire/mediauniverse/, [Accessed 08 July 2012] Van Waterschoot, W., Van den Bulte C. (1992), 4P Classification of the Marketing Mix “The Revisited”, Journal of Marketing, Vol. 56, pp. 83-93 Appendix I 4: Newspaper Association of America Newspaper Circulation Volume: 1940-2009, 5: (Nielsen, 2011) American households with TV
Severn, J., Belch G.E., Belch, M.A. (1990), “The Effects of Sexual and Non-Sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness”, Journal of Advertising, Vol. 19, No. 1 (1990), pp. 14-22 T.A. (2010), “Integrated Marketing Communication in Advertising and Promotion”, 8e, South-Western, Cengage Learning Soley, L.C., Reid, L.N. (1988), “Taking It Off: Are Models In Magazine Ads Wearing Less?”, Journalism Quarterly; Winter88, Vol. 65 Issue 4, pp. 960-966 State of the Media: Consumer Usage Report, 2011, Nielsen, [online] Available at: http://blog.nielsen.com/nielsenwire/mediauniverse/, [Accessed 08 July 2012] Van Waterschoot, W., Van den Bulte C. (1992), “The 4P Classification of the Marketing Mix Revisited”, Journal of Marketing, Vol. 56, pp. 83-93 Appendix I 4: Newspaper Circulation Volume: 1940-2009, Newspaper Association of America 5: American households with TV (Nielsen, 2011)
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