3. Selected Results 3.1. Literature Survey In total, 283 publications were included in the systematic structuring and analysis. The publications can be differentiated using the criteria on the one hand and on the other hand resulting in a matrix with 15 topic” type” “research “publication – categories (see figure 1). figure 1: literature classification Additionally, the systematic structuring of the publications used the following categories: studies about personnel/human resources (7 publications) studies about hospitals (9 publications) websites (8 publications) Consequently, the literature is systematized using 18 categories as a structural basis for later analysis. As figure 1 shows, publications are focussed on primary statistics and theoretical works on employer attractiveness in general so far. 3.2. Employer Attractiveness in general The first relevant publication in this context was the primary statistical research work Employer Brand“ by Tim Ambler „The and Simon Barrow released in the year 1996. However, it was only as of 2008 that interest in this topic grew and the number of publications increased sharply. The publications show a wide range of contents, though the following focus areas can be identified: factors that influence an organisation’s attractiveness, reputation and image theoretical basis and implementation (process) of employer branding to establish an employer brand and increase employer attractiveness factors and means to influence employer attractiveness, application intentions and employer brands, e.g. family friendliness of companies requirements for an attractive employer, employer competition und employer rankings requirements inventory for the implementation and application of employer branding and employer attractiveness in practice
3. Selected Results 3.1. Literature Survey In total, 283 publications were included in the systematic structuring and analysis. The publications can be differentiated using the criteria “research topic” on the one hand and “publication type” on the other hand – resulting in a matrix with 15 categories (see figure 1). figure 1: literature classification Additionally, the systematic structuring of the publications used the following categories: studies about personnel/human resources (7 publications) studies about hospitals (9 publications) websites (8 publications) Consequently, the literature is systematized using 18 categories as a structural basis for later analysis. As figure 1 shows, publications are focussed on primary statistics and theoretical works on employer attractiveness in general so far. 3.2. Employer Attractiveness in general The first relevant publication in this context was the primary statistical research work „The Employer Brand“ by Tim Ambler and Simon Barrow released in the year 1996. However, it was only as of 2008 that interest in this topic grew and the number of publications increased sharply. The publications show a wide range of contents, though the following focus areas can be identified: factors that influence an organisation’s attractiveness, reputation and image theoretical basis and implementation (process) of employer branding to establish an employer brand and increase employer attractiveness factors and means to influence employer attractiveness, application intentions and employer brands, e.g. family friendliness of companies requirements for an attractive employer, employer competition und employer rankings requirements inventory for the implementation and application of employer branding and employer attractiveness in practice
AnkeRahmel_2016090908581281759.docx