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Food Product Design (2013). “Report: U.S. pet food trends.” Virgo Publishing. Retrieved from trends.aspx. Hair, Joseph F., Mary Wolfinbarger, , J. Ortinau, and Robert P. Bush (2012). Essentials of Marketing Research, 3rd Ed. McGraw Hill Irwin, Boston. Michel, Kathryn E., Kristina N. Willoughby, Sarah K. Abood, Andrea J. Fascetti, Linda M. Fleeman, Lisa M. Freeman, Dorothy P. Laflamme, Cassondra Bauer, Brona L. E. Kemp, and Janine R. Van Doren (2008). Attitudes of pet owners toward pet foods and feeding management of cats and dogs. J Am Vet Med Assoc, Vol 233, No. 11, December 1. Mind (2014). “Porter’s five forces: Assessing the balance of power in a business situation.” Mind Tools Ltd. Retrieved from http://www.mindtools.com/pages/article/newTMC_08.htm. Pajer, Nicole (2014). "Dog Approved Human Food." Dog Care. Cesar's Way, 8 May. Web. 31 May 2014. Pet Food Institute (2011). "History of Pet Food." Pet Food Information. Web. 31 May 2014. Porter, M.E. (1980). Competitive Strategy, Free New York. Yang, D. (2014). IBISWorld Industry Report: Pet food production in the US. March. Retrieved from Zicker, Steven C. (2005). Cognitive and behavioral assessment in dogs and pet food market applications. Progress in Neuro-Psychopharmacology & Biological Psychiatry, 29 455– 459.
An_Analysis_of_the_Pet_Food_and_Pet_Treats_Industry.docx