Comedy market penetration also lower proportions of Enrichment within the comedy ever market (7%) The comedy market is which may not be surprising considering sizeable to they tend to gravitate towards activities that offer the 20% 89% of the culture market belongs to the opportunity for intellectual stimulus or self- comedy market which is therefore similar in development. Similar to Entertainment, they size to the theatre market. that only make up 5% of the current comedy market. The comedy market is relatively active, with Base [3841] 21% four in ten individuals within the culture Culture Segment profile of the comedy is market having been to a performance within ever market compared to the culture 11% the past three market There years (41%). The lapsed and potential are markets compromise half of the culture attract larger audiences to comedy. profile of the current comedy market is considered; they compromise 5% of this market (average 8%). Entertainment and Enrichment 21% visited in the past 12 are less prominent within months 20% visited 1–3 the ever comedy market ago Despite being quite an accessible and 27% visited 3+ years ago social artform, there is still a significantly 21% never been and lower proportion of Entertainment within the comedy ever market (6%). This is interested 11% never been trend is even more pronounced when the and not interested
Comedy market penetration The comedy market is sizeable 89% of the culture market belongs to the comedy market which is therefore similar in size to the theatre market. The comedy market is relatively active, with four in ten individuals within the culture market having been to a performance within the past three years (41%). The lapsed and potential markets compromise half of the culture that is to 21% 11% 20% Base [3841] There are also lower proportions of Enrichment within the comedy ever market (7%) which may not be surprising considering they tend to gravitate towards activities that offer the opportunity for intellectual stimulus or self- development. Similar to Entertainment, they only make up 5% of the current comedy market. Culture Segment profile of the comedy ever market compared to the culture market attract larger audiences to comedy. Entertainment and Enrichment are less prominent within the ever comedy market Despite being quite an accessible and social artform, there is still a significantly lower proportion of Entertainment within the comedy ever market (6%). This is trend is even more pronounced when the profile of the current comedy market is considered; they compromise 5% of this market (average 8%). 21% visited in the past 12 months 20% visited 1–3 ago 27% visited 3+ years ago 21% never been and interested 11% never been and not interested
Arts_Vic_v961.docx