Never Donation behaviour of the culture market in Victoria By standing order Always 2% of the culture market 2.4 million donate money to 7% of the culture donate by standing order the arts market donate money every time they visit a 60% of the Victorian culture market gallery, museum, donate money to the arts, with 9% exhibition or heritage doing so on a regular basis and site over a quarter Sometimes letters and or (26%) on a more sporadic basis. emails a heritage site In addition to donating during visits to 26% sometimes galleries, museums, exhibitions or donate money when 42% never heritage sites, people also reported 42% they visit a gallery, donate money donating to museum, exhibition or How to arts and the arts in other ways. Specifically: heritage site do you culture 18% donate to donate to the arts [Base 3841] arts and Rarely through fundraising events culture? 5% 25% rarely donate donate to the arts in money when they response to fundraising state or national library Nearly half of the Victorian culture 4% donate to the arts through market (44%) are members of an arts crowdfunding or microfunding 5% or culture organisation. are members of a museum initiatives, usually online through sites like Pozible, Kickstarter and 37% Kiva are members of local 5% are members of a theatre or library theatre company 1.8 million are members of an arts or culture organisation 6% are members of 4% are members of an art gallery
2.4 million donate money to the arts 60% of the Victorian culture market donate money to the arts, with 9% doing so on a regular basis and over a quarter Donation behaviour of the culture market in Victoria By standing order 2% of the culture market donate by standing order Never Always 7% of the culture market donate money every time they visit a gallery, museum, exhibition or heritage site (26%) on a more sporadic basis. In addition to donating during visits to galleries, museums, exhibitions or heritage sites, people also reported donating to the arts in other ways. Specifically: 18% donate to the arts through fundraising events 5% donate to the arts in response to fundraising letters and emails 42% never donate money to arts and culture Rarely 25% rarely donate money when they a or heritage site 42% How do you donate to arts and culture? Sometimes 26% sometimes donate money when they visit a gallery, museum, exhibition or heritage site [Base 3841] 4% donate to the arts through crowdfunding or microfunding initiatives, usually online through sites like Pozible, Kickstarter and Kiva 1.8 million are members of an arts or culture organisation Nearly half of the Victorian culture market (44%) are members of an arts or culture organisation. 37% are members of local library 6% are members of state or national library 5% are members of a museum 5% are members of a theatre or theatre company 4% are members of an art gallery
Arts_Vic_v961.docx