B.Com. (Gen.): Semester II – Paper code- 322: MANAGEMENT PRINCIPLES AND APPLICATION Duration: 3 hrs. Marks 100 (External 80 : Internal 20) Lectures: 65 Objective: The objective of the course is to provide the student with an understanding of basic management concepts, principles and practices. Unit I: Introduction Lectures: 13 Concept : Need for Study ,Managerial Functions An overview; Coordination Essence of – – Manager ship Evolution of Management Thought ,Classical Approach Taylor Neo Classical and – Human Relations Approach Mayo ,Hawthorne Experiments, Behavioral Approach, – Contingency Approach- Lawerence & Lorsch,MBO Peter F. Drucker ,Re – –engineering- Hammer and Champy,Michael Porter Five analysis, Three generic strategies and value – –force chain analysis,Senge’s Learning Organization ,Fortune at the Bottom of Pyramid- C.K.Prahalad. Unit II : Planning Lectures: 13 Types of Plan - an overview to highlight the differences Strategic planning Concept, process, Importance and limitations – Environmental Analysis and diagnosis (Internal and external environment)- Definition, Importance and Techniques (SWOT/TOWS/WOTS-UP ,BCG Matrix, Competitor Analysis),Business environment ; Concept and Components Decision making importance; Committee and Group Decision making, Process – –concept, – ,perfect rationality and bounded rationality ,techniques (qualitative and quantitative ,MIS,DSS) Unit III: Organising Lectures: 13 Concept Process of organizing An overview, Span of management, Different types of authority (line – and staff and functional), Decentralization, Delegation Formal and Informal Structure Principle of Organizing. Unit IV: Staffing and Leading Lectures: 13 Concept of staffing, An Overview of staffing Motivation- Concept ,Importance, extrinsic and intrinsic motivation; Major Motivation theories- Maslow’s need Hierarchy theory; Hertzberg’s Two factor theory. – Leadership- Concept ,Importance, Theories of Leadership (Likert’s scale theory, Blake and Mouten’s Grid theory). Transactional leadership, Transformational Leadership, Transforming Leadership.
B.Com. (Gen.): Semester – II Paper code- 322: MANAGEMENT PRINCIPLES AND APPLICATION Duration: 3 hrs. Marks 100 (External 80 : Internal 20) Lectures: 65 Objective: The objective of the course is to provide the student with an understanding of basic management concepts, principles and practices. Unit I: Introduction Lectures: 13 Concept : Need for Study ,Managerial Functions – An overview; Coordination – Essence of Manager ship Evolution of Management Thought ,Classical Approach – Taylor Neo Classical and Human Relations Approach – Mayo ,Hawthorne Experiments, Behavioral Approach, Contingency Approach- Lawerence & Lorsch,MBO – Peter F. Drucker ,Re –engineering- Hammer and Champy,Michael Porter – Five –force analysis, Three generic strategies and value chain analysis,Senge’s Learning Organization ,Fortune at the Bottom of Pyramid- C.K.Prahalad. Unit II : Planning Lectures: 13 Types of Plan - an overview to highlight the differences Strategic planning – Concept, process, Importance and limitations Environmental Analysis and diagnosis (Internal and external environment)- Definition, Importance and Techniques (SWOT/TOWS/WOTS-UP ,BCG Matrix, Competitor Analysis),Business environment ; Concept and Components Decision – making –concept, importance; Committee and Group Decision – making, Process ,perfect rationality and bounded rationality ,techniques (qualitative and quantitative ,MIS,DSS) Unit III: Organising Lectures: 13 Concept Process of organizing – An overview, Span of management, Different types of authority (line and staff and functional), Decentralization, Delegation Formal and Informal Structure Principle of Organizing. Unit IV: Staffing and Leading Lectures: 13 Concept of staffing, An Overview of staffing Motivation- Concept ,Importance, extrinsic and intrinsic motivation; Major Motivation theories- Maslow’s need Hierarchy theory; Hertzberg’s Two – factor theory. Leadership- Concept ,Importance, Theories of Leadership (Likert’s scale theory, Blake and Mouten’s Grid theory). Transactional leadership, Transformational Leadership, Transforming Leadership.
B.Com-Gen.docx