is a growth of 33% in the number of consumers who would be strongly influenced by the new FoPL label. Respondents were then asked to rate their level of understanding of the Overall FoPL label. The results are shown in Table 3, below. Understanding and Influence of overall proposed FoPL design (by demographic) Understanding Influence Characteristic (Mean rating) (Mean rating) Total Sample 6.9 6.8 Gender Male 6.5* 6.5** Female 7.1 7.1** Age 18-24 years 7.0 7.0 25-29 years 6.9 6.9 30-34 6.7 6.5 35-44 years 7.0 6.8 45-54 years 6.9 7.0 55-64 6.7 6.9 65-75 years 6.7 6.8 75+ years 7.0 6.6 State/Territory of residence NSW 6.6** 6.5** Victoria 6.8 7.0 Queensland 7.2 7.0 Western Australia 7.2 7.2 South Australia 7.1 6.9 Tasmania 6.3 5.9** ACT 7.4 6.3** Northern Territory 7.4 8.1 Area of residence Capital city 6.9 6.9 Regional centre 7.0 6.9 Country town 6.6 6.6 Rural or remote locality 6.9 6.8 Highest level educational attainment Year 9 or below 6.4 6.6 Year 10 or 11 6.8 6.7 Year 12 or high school equivalent 6.9 7.0 TAFE certificate or diploma 6.9 6.8 Bachelors degree 6.9 6.9 Postgraduate qualification 7.0 7.1 Don’t know/prefer not to say 5.2** 4.8** Current situation Working full-time 6.7 6.8 Working part-time 7.1 7.2** Home duties 7.0 7.1
is a growth of 33% in the number of consumers who would be strongly influenced by the new FoPL label. Respondents were then asked to rate their level of understanding of the Overall FoPL label. The results are shown in Table 3, below. Understanding and Influence of overall proposed FoPL design (by demographic) Characteristic Understanding (Mean rating) Influence (Mean rating) Total Sample 6.9 6.8 Gender Male Female 6.5* 7.1 6.5** 7.1** Age 18-24 years 25-29 years 30-34 35-44 years 45-54 years 55-64 65-75 years 75+ years 7.0 6.9 6.7 7.0 6.9 6.7 6.7 7.0 7.0 6.9 6.5 6.8 7.0 6.9 6.8 6.6 State/Territory of residence NSW Victoria Queensland Western Australia South Australia Tasmania ACT Northern Territory 6.6** 6.8 7.2 7.2 7.1 6.3 7.4 7.4 6.5** 7.0 7.0 7.2 6.9 5.9** 6.3** 8.1 Area of residence Capital city Regional centre Country town Rural or remote locality 6.9 7.0 6.6 6.9 6.9 6.9 6.6 6.8 Highest level educational attainment Year 9 or below Year 10 or 11 Year 12 or high school equivalent TAFE certificate or diploma Bachelors degree Postgraduate qualification Don’t know/prefer not to say 6.4 6.8 6.9 6.9 6.9 7.0 5.2** 6.6 6.7 7.0 6.8 6.9 7.1 4.8** Current situation Working full-time Working part-time Home duties 6.7 7.1 7.0 6.8 7.2** 7.1
April%202013_FOPL%20Quantitative%20Report%20FINAL.docx