Skilled management team who Enter new emerging markets ensures all business operations run Allow for easier upgrades in smoothly hardware and software Innovative CEO who provides a Extend warranty plans clear and concise vision for the Increasing demand for iTunes not company only in but also in movies and No financial problems applications downloads Manages its business on a Halo effect of iPhones and iPods geographic basis Several options of products for consumers to choose from Strong consumer loyalty Ability to reinvest cash flows in R&D to maintain cutting edge technologies Unique designs Simple and user-friendly products Highest stock price in the computer industry Stores allow consumers to have an immediate face-to-face experience with a direct employee of Apple Weaknesses Threats Priced at a premium compared to Lower priced goods, with similar others quality Any economic downturns will Increasing competition: Apple’s significantly affect Apple since success will attract more their products are luxuries competitors to the industry High R&D expenses Product substitution Dependency on Steve Jobs Have been involved in numerous legal battles, these have large costs associated and may lead to critical recognition An increase in illegal music downloads will reduce revenues of iTunes Uncertain global economic circumstances How well has Steve Jobs done as Apple’s CEO? Has he done a good job of performing the five tasks of strategic management discussed in Chapter 2? Why or why not? What grade would you give him? Steve Jobs has excelled in his position as Apple’s CEO. Soon after his CEO” “interim induction in 1997 he announced that Apple would begin selling software directly to consumers. This led to transform Apple into the third largest e-commerce site on the Internet. Immediately once Jobs became CEO he made began to restructure the company
Skilled management team who ensures all business operations run smoothly Innovative CEO who provides a clear and concise vision for the company No financial problems Manages its business on a geographic basis Several options of products for consumers to choose from Strong consumer loyalty Ability to reinvest cash flows in R&D to maintain cutting edge technologies Unique designs Simple and user-friendly products Highest stock price in the computer industry Stores allow consumers to have an immediate face-to-face experience with a direct employee of Apple Enter new emerging markets Allow for easier upgrades in hardware and software Extend warranty plans Increasing demand for iTunes not only in but also in movies and applications downloads Halo effect of iPhones and iPods Weaknesses Threats Priced at a premium compared to others Any economic downturns will significantly affect Apple since their products are luxuries High R&D expenses Dependency on Steve Jobs Lower priced goods, with similar quality Increasing competition: Apple’s success will attract more competitors to the industry Product substitution Have been involved in numerous legal battles, these have large costs associated and may lead to critical recognition An increase in illegal music downloads will reduce revenues of iTunes Uncertain global economic circumstances How well has Steve Jobs done as Apple’s CEO? Has he done a good job of performing the five tasks of strategic management discussed in Chapter 2? Why or why not? What grade would you give him? Steve Jobs has excelled in his position as Apple’s CEO. Soon after his “interim CEO” induction in 1997 he announced that Apple would begin selling software directly to consumers. This led to transform Apple into the third largest e-commerce site on the Internet. Immediately once Jobs became CEO he made began to restructure the company
apple_case_write-up_final.docx