quarters (Sheffield industrial quarter). Consider how industrial cities attracted migrants and the subsequent impacts of mass migration to British cities. 8-9 Specification Subject specific Learning Suggested learning activities (including ref to Resources content skills development outcomes differentiation and extension activities) How external Use of key subject Understand Discuss the meaning of the term branding and See agencies, specific and the terms how and why it is done. Take The Guardian including technical city logo quiz. See government, terminology. corporate rebranding Students could investigate a place they know Glasgow rebranding resources at Collect, analyse bodies and and or one of the following to look at the causes and and interpret community reimaging and consequences of rebranding (GeoFile 619 information from a or local and provide Reimaging settlements suggests some of regeneration: the Jewellery quarter, ‘Case range of secondary groups make examples of fieldwork tasks): Birmingham’ in GeoFile, 642, April 2011 sources including – attempts to where and Liverpool, Manchester, Barcelona, Amsterdam, factual, numerical influence or why these Copenhagen, Melbourne and Hong Kong. A case study of rebranding El Raval, – and spatial data. create strategies Barcelona, GeoFile 635, Jan 2011 Core and ICT specific have been Crowd sourcing and social media was used in skills. place adopted. the 2013 rebranding of Glasgow the Reimaging settlements, 619, April 2010 GeoFile – ‘People meanings make Glasgow…’ campaign. This campaign is and shape Awareness of also worth looking at in terms of peoples’ lived The has some useful resources and web links the actions crowd experience of place. about rebranding of people. sourcing and Distant big data. The Lake District National Park authority has Regenerating Liverpool: study wanted to brand the Lake District NP as the Information at (ongoing). capital’ of the UK to attract younger ‘adventure visitors. What has it done and how successful Article in has it been with this strategy? Watch BBC documentary from the National Parks: How being ‘Tales Lake District’. Investigating rural rebranding, 676, Sept GeoFile, Rebranding of other rural areas has been 2012 carried out this is another area to research. – Rural rebranding: a case study from Shropshire in Geography Review, 27:1, Sept 2013.
quarters (Sheffield industrial quarter). Consider how industrial cities attracted migrants and the subsequent impacts of mass migration to British cities. 8-9 Specification content Subject specific skills development Learning outcomes Suggested learning activities (including ref to differentiation and extension activities) Resources How external agencies, including government, corporate bodies and community or local groups make attempts to influence or create specific place meanings and shape the actions of people. Distant study (ongoing). Use of key subject specific and technical terminology. Collect, analyse and interpret information from a range of secondary sources – including factual, numerical and spatial data. Core and ICT skills. Understand the terms rebranding and reimaging and provide examples of where and why these strategies have been adopted. Awareness of crowd sourcing and big data. Discuss the meaning of the term branding and how and why it is done. Take The Guardian city logo quiz. Students could investigate a place they know or one of the following to look at the causes and consequences of rebranding (GeoFile 619 Reimaging settlements suggests some fieldwork tasks): Liverpool, Manchester, Barcelona, Amsterdam, Copenhagen, Melbourne and Hong Kong. Crowd sourcing and social media was used in the 2013 rebranding of Glasgow – the ‘People make Glasgow…’ campaign. This campaign is also worth looking at in terms of peoples’ lived experience of place. The Lake District National Park authority has wanted to brand the Lake District NP as the ‘adventure capital’ of the UK to attract younger visitors. What has it done and how successful has it been with this strategy? Watch BBC documentary ‘Tales from the National Parks: Lake District’. Rebranding of other rural areas has been carried out – this is another area to research. See See Glasgow rebranding resources at and ‘Case of regeneration: the Jewellery quarter, Birmingham’ in GeoFile, 642, April 2011 A case study of rebranding – El Raval, Barcelona, GeoFile 635, Jan 2011 Reimaging settlements, GeoFile 619, April 2010 The has some useful resources and web links about rebranding Regenerating Liverpool: Information at Article in How being Investigating rural rebranding, GeoFile, 676, Sept 2012 Rural rebranding: a case study from Shropshire in Geography Review, 27:1, Sept 2013.
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