potential consequences of those risks, were often muddled and contradictory. Respondents were often quick to judge what they perceived as risky driving behaviour of others, but were able to rationalise their own driving behaviour so that it seemed more acceptable (both to them and to others). A summary of this rationalisation and minimisation process is outlined in Table 6.1. Table .1 Risk rationalising behaviour and minimising consequences – Minimising likelihood and Risky driving behaviour Rationale consequences Speeding (< 30k limit) Know the well Stick to no more than 25-30 over Running late Thinking about potential Everyone does it damage to car (and repair To see if get caught! costs) Subconscious speed – Payment plan creeps up Drive old slow car Safe to drive faster Skilled driver Speed (30k+ above limit) For fun Only where no-one else around/in the middle of High performance car nowhere Stick to known roads Drive alone Drink-driving No other way home Only every now and then Subconscious/unplanned alone A good driver/in control Drug-driving Nominated driver Don’t drink Stay after late Stick to ‘uppers’ night/work Using mobile Only time to make calls On roads where no police when busy presence Driving while licence Need to get to and from Stay on familiar roads suspended work/school etc. Don’t drink, speed etc. be – Public transport not fully compliant available at the Stick to short familiar routes times/locations needed Drive someone else’s car Almost time to get licence back No seatbelt Not habitual Prompted by passengers Uncomfortable (women) Wear it under arm
potential consequences of those risks, were often muddled and contradictory. Respondents were often quick to judge what they perceived as risky driving behaviour of others, but were able to rationalise their own driving behaviour so that it seemed more acceptable (both to them and to others). A summary of this rationalisation and minimisation process is outlined in Table 6.1. Table .1 Risk – rationalising behaviour and minimising consequences Risky driving behaviour Rationale Minimising likelihood and consequences Speeding (< 30k limit) Know the well Running late Everyone does it To see if get caught! Subconscious – speed creeps up Safe to drive faster Stick to no more than 25-30 over Thinking about potential damage to car (and repair costs) Payment plan Drive old slow car Skilled driver Speed (30k+ above limit) For fun High performance car Only where no-one else around/in the middle of nowhere Stick to known roads Drive alone Drink-driving No other way home Subconscious/unplanned A good driver/in control Only every now and then alone Drug-driving Nominated driver Stay after late night/work Don’t drink Stick to ‘uppers’ Using mobile Only time to make calls when busy On roads where no police presence Driving while licence suspended Need to get to and from work/school etc. Public transport not available at the times/locations needed Almost time to get licence back Stay on familiar roads Don’t drink, speed etc. – be fully compliant Stick to short familiar routes Drive someone else’s car No seatbelt Not habitual Uncomfortable (women) Prompted by passengers Wear it under arm
0948-TAC-RR12-wave-1-report-WEB.docx