B2. Demonstrate visual skills, drawing, computer skills for images, photography. B3. Have verbal and visual presentation techniques. B4. Communicate and present advertising design solutions. Teaching and Learning Methods Lectures, tutorials and critiques. Assessment methods Project briefs, coursework. C. Thinking Skills C1. Interpret, analyse, evaluate and develop a range of thinking skills. C2. Have problem solving abilities. C3. Plan and undertake original research. C4. Analyse, synthesise and critically appraise. Teaching and Learning Methods Tutorial, critiques, self study, research. Assessment methods Project briefs, coursework. D. Other skills relevant to employability and personal development D1. Analyse and solve problems. D2. Be self reliant, motivate, time management, decision making. D3. Be independent learners, articulate presenters. D4. Be able to work in a team effectively. Teaching and Learning Methods Tutorials, teamwork, group work, presentation at critiques. Assessment methods Project briefs, coursework. 13. Programme Structures* 14. Awards and Credits* Level Module Module Title Credit Code rating Level 6 DD3992 Honours Project 40 Bachelor Honours Degree AD3101 External project 40 Requires 360 credits including a AD3102 Production Writing 20 minimum of 120 at 3 and DD3000 Contextual Studies - 20 must include the Honours Project. Design Futures Bachelor Degree DD3920 Student Initiated Module 20 Requires 320 credits including a DD3910 Student Initiated Module 10 minimum of 180 at Level 2 or above and 40 at Level 3 5 AD2101 The Products 40 HE Diploma AD2102 The Campaign 40 Requires 240 credits including a DD2000 Contemporary Contextual 20 minimum of 120 at Level 2 or Studies above AD2177 Professional Practice 20 DD2920 Student Initiated Module 20 DD2910 Student Initiated Module 10 Level 4 DD1101 Creative Thinking 40 HE Certificate AD1101 Introduction to Advertising 40 Requires 120 credits at Level 1 or DD1000 Historical Contextual Studies 20 above AD1133 Digital Art Direction 20 DD1920 Student Initiated Module (20 20 DD1910 credits, Level 5) Student Initiated Module (10 10 credits, Level 5) 15. Personal Development Planning Art and Design courses are increasingly tailored to the individual student as they progress through levels one, two and three. The student will be asked to keep a portfolio of work to track their development as a designer towards the goals they set for themselves in consultation with their
B2. Demonstrate visual skills, drawing, computer skills for images, photography. B3. Have verbal and visual presentation techniques. B4. Communicate and present advertising design solutions. Teaching and Learning Methods Lectures, tutorials and critiques. Assessment methods Project briefs, coursework. C. Thinking Skills C1. Interpret, analyse, evaluate and develop a range of thinking skills. C2. Have problem solving abilities. C3. Plan and undertake original research. C4. Analyse, synthesise and critically appraise. Teaching and Learning Methods Tutorial, critiques, self study, research. Assessment methods Project briefs, coursework. D. Other skills relevant to employability and personal development D1. Analyse and solve problems. D2. Be self reliant, motivate, time management, decision making. D3. Be independent learners, articulate presenters. D4. Be able to work in a team effectively. Teaching and Learning Methods Tutorials, teamwork, group work, presentation at critiques. Assessment methods Project briefs, coursework. 13. Programme Structures* 14. Awards and Credits* Level Module Code Module Title Credit rating Level 6 DD3992 AD3101 AD3102 DD3000 DD3920 DD3910 Honours Project External project Production Writing Contextual Studies - Design Futures Student Initiated Module Student Initiated Module 40 40 20 20 20 10 Bachelor Honours Degree Requires 360 credits including a minimum of 120 at 3 and must include the Honours Project. Bachelor Degree Requires 320 credits including a minimum of 180 at Level 2 or above and 40 at Level 3 5 AD2101 AD2102 DD2000 AD2177 DD2920 DD2910 The Products The Campaign Contemporary Contextual Studies Professional Practice Student Initiated Module Student Initiated Module 40 40 20 20 20 10 HE Diploma Requires 240 credits including a minimum of 120 at Level 2 or above Level 4 DD1101 AD1101 DD1000 AD1133 DD1920 DD1910 Creative Thinking Introduction to Advertising Historical Contextual Studies Digital Art Direction Student Initiated Module (20 credits, Level 5) Student Initiated Module (10 credits, Level 5) 40 40 20 20 20 10 HE Certificate Requires 120 credits at Level 1 or above 15. Personal Development Planning Art and Design courses are increasingly tailored to the individual student as they progress through levels one, two and three. The student will be asked to keep a portfolio of work to track their development as a designer towards the goals they set for themselves in consultation with their
ba_hons_advertising.docx