Artform market crossover for Arts Centre Melbourne’s current market dance, 2% 2% 0% Music visual art and Dance and 4% and dance There is high crossover Music theatre and theatre and theatre across theatre and visual dance, Dance 7% artform markets visual arts and Theatre and theatre theatre and visual art Theatre and 37% Looking at the artform crossover for Art and arts Performing Music visual Centre Melbourne’s current market, there Arts 0% of Art Centre Melbourne’s and arts 1% current market are in the current theatre are high levels of crossover across the four 38% of Art and market for dance and visual arts and Centre dance main artforms: theatre and performing arts, 3% visual only. Melbourne’s and Visual 0% arts current visual arts, dance and music. visual art Dance market are arts Visual Art and in the 38% visual current were in the current market for 2% arts No artform market for and all four of Arts Centre Melbourne’s 0% and visual art Music main artforms dance and 1% of Art Centre Melbourne’s and current visual arts dance 0% and theatre. 1% Dance 37% were in the current market for theatre and visual art 3% Music, 1122] None of these 1% 7% were in the current market for market are not in the current theatre and visual art market for either music, dance, visual arts or theatre. [Base 82% category is very low. The high crossover figures indicate that Arts of the The Australian Centre Melbourne is serving audiences with Ballet’s current market high levels of cultural engagement across This is supported when examining 80% the main artforms that make up their organisation crossover, with their current of Victorian current programming schedule. Indeed, market making up: market not only do of their audience 87% of Theatre current engage in at least three of the main Arts Centre Melbourne’s current market artforms, but the proportion of their audience market spends significantly who are only consuming one artform
Artform market crossover for Arts Centre Melbourne’s current market There is high crossover across 4% Music and theatre 2% Music and dance and theatre 0% Dance and theatre 2% dance, visual art and theatre artform markets Looking at the artform crossover for Art Centre Melbourne’s current market, there are high levels of crossover across the four main artforms: theatre and performing arts, visual arts, dance and music. 38% were in the current market for all four of Arts Centre Melbourne’s main artforms 37% were in the current market for theatre and visual art 37% Music and theatre and visual arts 2% and visual art Music, dance, visual arts and theatre 1% and dance and visual arts 0% Music and dance 3% Dance and theatre and visual arts 0% Dance and visual arts 0% 7% Theatre and visual arts 3% Visual art Dance Visual Art 1% Theatre and Performing Arts 38% of Art Centre Melbourne’s current market are in the current market for and dance and visual arts and theatre. and visual art 0% of Art Centre Melbourne’s current market are in the current market for dance and visual arts only. No artform 1% of Art Centre Melbourne’s current 7% were in the current market for theatre and visual art 1% None of these [Base 1122] market are not in the current market for either music, dance, visual arts or theatre. The high crossover figures indicate that Arts Centre Melbourne is serving audiences with high levels of cultural engagement across the main artforms that make up their programming schedule. Indeed, not only do of their audience engage in at least three of the main artforms, but the proportion of their audience who are only consuming one artform category is very low. This is supported when examining organisation crossover, with their current market making up: 87% of Theatre current market 82% of the The Australian Ballet’s current market 80% of Victorian current market Arts Centre Melbourne’s current market spends significantly
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