Kotler, P., Roberto N. and Lee N. (2002). Social Marketing Improving the Quality of Life. – London: Sage Publications. Kress, G., and van Leeuwen, T. (1998). Front Pages: (the Critical) Analysis of Newspaper Layout. 186-219. G. and van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of New York: Oxford University Press Inc. Contemporary Communication. Kress, G. and van Leeuwen, T. (2004). Reading Images. The Grammar of Visual Design. Routledge. Lefebvre, R. C., and J. A. (1988). Social Marketing and Public Health Intervention. Health 15, 299-315. Educ Behav, Perloff, R. M. (2010). The Dynamics of Persuasion. Communication and Attitudes in the 21st New York: Routledge. Century. Rangun, V.K., & S. Karim (1991). Teaching Note: Focusing the Concept of Social Marketing. Cambridge: Harvard Business School. Stillar, G., F. (1998). Sage Analysing Everyday Texts. Discourse, Rhetoric and Social Perspectives. publications, 14-57. Stockl, H. (2004). In E. Ventola, C. In Between Modes: Language and Image in Printed Media. Charles, and M. Kaltenbacher, John Benjamins, 9-31. Perspectives on Multimodality. Van Leeuwen, T., and Jewitt, C. (2001). London: Sage Publications. Handbook of Visual Analysis. Van Leeuwen, T. (2005). In London: Information Linking. Introducing Social Semiotics. Routledge, 219-47.
Kotler, P., Roberto N. and Lee N. (2002). Social Marketing – Improving the Quality of Life. London: Sage Publications. Kress, G., and van Leeuwen, T. (1998). Front Pages: (the Critical) Analysis of Newspaper Layout. 186-219. G. and van Leeuwen, T. (2001). Multimodal Discourse: The Modes and Media of Contemporary Communication. New York: Oxford University Press Inc. Kress, G. and van Leeuwen, T. (2004). Reading Images. The Grammar of Visual Design. Routledge. Lefebvre, R. C., and J. A. (1988). Social Marketing and Public Health Intervention. Health Educ Behav, 15, 299-315. Perloff, R. M. (2010). The Dynamics of Persuasion. Communication and Attitudes in the 21st Century. New York: Routledge. Rangun, V.K., & S. Karim (1991). Teaching Note: Focusing the Concept of Social Marketing. Cambridge: Harvard Business School. Stillar, G., F. (1998). Analysing Everyday Texts. Discourse, Rhetoric and Social Perspectives. Sage publications, 14-57. Stockl, H. (2004). In Between Modes: Language and Image in Printed Media. In E. Ventola, C. Charles, and M. Kaltenbacher, Perspectives on Multimodality. John Benjamins, 9-31. Van Leeuwen, T., and Jewitt, C. (2001). Handbook of Visual Analysis. London: Sage Publications. Van Leeuwen, T. (2005). Information Linking. In Introducing Social Semiotics. London: Routledge, 219-47.
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