Grocery Headquarters (July 2017) The Best of the Northwest print/online – – Coverage Highlights since March update: Winsight Grocery Business, online/newsletter April 2018 – Winsight Grocery Business - online/newsletter June 2018 – Supermarket News Cracking the Shellfish Barrier June/July 2018 – – – Seafood Source online - July 2018 – – Winsight Grocery Business, How Seafood can transform stores into social hubs print/online – – July 2018 Upcoming: IFEC Conference October 24 26, Raleigh, NC featuring Learning Session sponsorship – – – “Get Ugly” about Ugly Crab National Seafood Month Activations RETAIL TRADE ADVERTISING The Retail Program advertised in two trade digital publications. ASMI ran a combination of sustainability/ buy Alaska, USA to support American fishing families, and messaging about the assets ASMI has to offer to support retailers in painting the store with the Alaska fishing and sustainability story. FMI dailyLead Smartbrief • Progressive Grocer Website • FMI dailyLead Smartbrief May-June 2018 Advertising Paint Your Store with Alaska Sustainability : 36,449 emails sent, 12,153 opens (33.34%), 104 clicks, 0.86% CTR Buy Alaska, USA : 36,373 emails sent, 12,886 opens (35.43%), 111 clicks, 0.86% CTR 3x Featured Content placements: 48,387 total ad impressions, 39 total clicks, 0.08% overall CTR 5x News section ads: 186,928 emails sent, 79,733 total ad impressions (42.65%), 89 total clicks, 0.11% CTR Top-performing newsletter ad: Buy Alaska USA messaging – Companies that clicked: Schnuck Markets, Wegman's Food Markets, Big Y Foods, Lowes Food Stores, Kroger, SuperValu, Associated Wholesale Grocers Inc, Baesler's Market, Food 4 Less, Whole Foods Market, Stop&Shop, and more Top clicking titles: Owner, Manager, Director, President, Seafood Category Manager, Director Purchasing & Retail Sales, Director Operations Progressive Grocer Website Advertising The campaign included a combination of run of site (ROS) banners on and remarketing 300x250, 728x90 units and text ads. Messaging used - buy Alaska USA/supporting American fishing families.
Grocery Headquarters (July 2017) – The Best of the Northwest – print/online Coverage Highlights since March update: Winsight Grocery Business, online/newsletter – April 2018 Winsight Grocery Business - – online/newsletter June 2018 Supermarket News – Cracking the Shellfish Barrier – – June/July 2018 Seafood Source – – online - July 2018 Winsight Grocery Business, How Seafood can transform stores into social hubs – print/online – July 2018 Upcoming: IFEC Conference – October 24 – 26, Raleigh, NC – featuring Learning Session sponsorship “Get Ugly” about Ugly Crab National Seafood Month Activations RETAIL TRADE ADVERTISING The Retail Program advertised in two trade digital publications. ASMI ran a combination of sustainability/ buy Alaska, USA to support American fishing families, and messaging about the assets ASMI has to offer to support retailers in painting the store with the Alaska fishing and sustainability story. • FMI dailyLead Smartbrief • Progressive Grocer Website FMI dailyLead Smartbrief May-June 2018 Advertising Paint Your Store with Alaska Sustainability : 36,449 emails sent, 12,153 opens (33.34%), 104 clicks, 0.86% CTR Buy Alaska, USA : 36,373 emails sent, 12,886 opens (35.43%), 111 clicks, 0.86% CTR 3x Featured Content placements: 48,387 total ad impressions, 39 total clicks, 0.08% overall CTR 5x News section ads: 186,928 emails sent, 79,733 total ad impressions (42.65%), 89 total clicks, 0.11% CTR Top-performing newsletter ad: – Buy Alaska USA messaging Companies that clicked: Schnuck Markets, Wegman's Food Markets, Big Y Foods, Lowes Food Stores, Kroger, SuperValu, Associated Wholesale Grocers Inc, Baesler's Market, Food 4 Less, Whole Foods Market, Stop&Shop, and more Top clicking titles: Owner, Manager, Director, President, Seafood Category Manager, Director Purchasing & Retail Sales, Director Operations Progressive Grocer Website Advertising The campaign included a combination of run of site (ROS) banners on and remarketing 300x250, 728x90 units and text ads. Messaging used - buy Alaska USA/supporting American fishing families.
092018-Domestic-Marketing-Committee-Update.docx