There is significant crossover between the only gone to see Classical dance has the different dance forms, especially within the a ballet / classical performance (24%) highest penetration current market. 73% of the current dance suggesting there is less crossover market attended between this type of dance and the Classical dance has a slightly larger others. market compared to the other two dance forms. 66% of the cultural market Penetration by form are considered to be part of the classical market, in comparison to the 63% that belong to the contemporary dance market or 65% that are part of the other live dance market. Whilst having the largest market penetration, classical dance actually has the smallest potential market (27%). Significant crossover 36% of the current dance market are in the current market for all three dance forms Base [3841] 19% of the current market are performances of at two of the dance in the current contemporary / live forms, suggesting that the majority of the Visited within the past 12 months other dance market dance market have quite diverse tastes Visited 1–3 years ago and do not restrict themselves to one Visited 3+ years ago 23% specific form of dance. of the current dance market are Never been and interested only in the current classical / ballet However, 27% of the current dance dance market market have attended only one type of Never been and not interested dance show, with the majority having
Classical dance has the highest penetration Classical dance has a slightly larger market compared to the other two dance forms. 66% of the cultural market are considered to be part of the classical market, in comparison to the 63% that belong to the contemporary dance market or 65% that are part of the other live dance market. Whilst having the largest market penetration, classical dance actually has the smallest potential market (27%). Significant crossover 36% of the current dance market are in the current market for all three dance forms 19% of the current market are in the current contemporary / live other dance market 23% of the current dance market are only in the current classical / ballet dance market There is significant crossover between the different dance forms, especially within the current market. 73% of the current dance market attended Penetration by form Base [3841] performances of at two of the dance forms, suggesting that the majority of the dance market have quite diverse tastes and do not restrict themselves to one specific form of dance. However, 27% of the current dance market have attended only one type of dance show, with the majority having only gone to see a ballet / classical performance (24%) suggesting there is less crossover between this type of dance and the others. Visited within the past 12 months Visited 1–3 years ago Visited 3+ years ago Never been and interested Never been and not interested
Arts_Vic_v961.docx