Penetration of organisations into the multi-artform ever market Never been Potential Lapsed Current Not aware not interested 2% 3% 2% 16% is relatively low. are aware of Arts House North Melbourne Though the market for Base [3606] multi-arts is large, 34% of the ever market penetration for individual are aware of Geelong Performing The size of the potential market for each of organisations is low Arts Centre these venues matches or exceeds their Although nearly the entire culture market is combined current and lapsed market, in the market for one of the artform types 30% suggesting that a key strategy for audience are aware of Meat Market programmed by the multi-artform venues, growth would involve targeting this market the penetration for the venues themselves and converting their intention into action.
Penetration of organisations into the multi-artform ever market Not aware Never been not interested Potential Lapsed Current 2% 3% 2% Though the market for multi-arts is large, penetration for individual organisations is low Although nearly the entire culture market is in the market for one of the artform types programmed by the multi-artform venues, the penetration for the venues themselves is relatively low. Base [3606] 34% of the ever market are aware of Geelong Performing Arts Centre 30% are aware of Meat Market 16% are aware of Arts House North Melbourne The size of the potential market for each of these venues matches or exceeds their combined current and lapsed market, suggesting that a key strategy for audience growth would involve targeting this market and converting their intention into action.
Arts_Vic_v961.docx