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Felman, S., (1981) Literature and Psychoanalysis, the question of reading: otherwise. London: Johns Hopkins University Press. Fitzgerald, S., (1926/1950) The Great Gatsby. Harmondsworth: Penguin. Flanagan, L., (1996). The theory of self psychology. In (Eds.) Berzoff, J., Flanagan, L.M., & Hertz, P. Inside out and outside in. New Jersey: son Aronson Inc. Freud, A. (1937). The Ego and the Mechanisms of Defense, London: Hogarth Press and Institute of Psycho-Analysis. Freud, S., (1914/1991) On narcissism: an introduction in Sandler, Person and Fonagy (ed) Contemporary Freud: turning points & critical issues. London: Karnac Books. Freud, S., (1915) Thoughts for the times on war and death. SE, 14, pp. 273-300. Freud, S., (1919) Totem and taboo: resemblances between the psychic lives of savages and neurotics. Harmondsworth : Penguin. Freud (1923)Neurosis and Psychosis, SE, Vol. 19. Freud, S., (1938) Splitting of the ego in the process of defence. SE, 23: 271-278. Friedman, W., (2004) The birth of the salesman: the transformation of selling in America. Cambridge Mass: Harvard University Press. S., (2010)Psychoanalysis Outside the Clinic. London: Palgrave Macmillan. Fullerton, R.A. (1994), “Marketing action and the transformation of Western consciousness: the examples of pulp literature and department stores”, in Fullerton, R.A. (Ed.)Research in
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