To understand the 1 issues of product design. – importance of product Students brainstorm the main factors to consider when designing new products. design, image and the Using the market research collected already to design the non-alcoholic cocktail or chocolate bar. needs of the target Consider the main factors listed in your brainstorm when designing the new product. market when designing new products. Product To understand the 1 Starter show students an image of two mobile phones (a new model and an older model) students – – differentiation significance of having a list the differences in the two products. For example aesthetics, battery life, features, screen size etc. USP in a competitive market. Teacher led explanation of product differentiation and unique selling points. To understand the Students explain what the unique selling point is for three products, eg Polo mints, Terry’s chocolate importance of a good orange etc. brand image. Show clips from what do the teams do to differentiate their product from the competition? – Students write down what they think are the 4-mark question explaining the benefit for Coca Cola of having a strong Students continue non-alcoholic cocktail or chocolate project by creating a brand for their product.
To understand the importance of product design, image and the needs of the target market when designing new products. 1 – issues of product design. Students brainstorm the main factors to consider when designing new products. Using the market research collected already to design the non-alcoholic cocktail or chocolate bar. Consider the main factors listed in your brainstorm when designing the new product. Product differentiation To understand the significance of having a USP in a competitive market. To understand the importance of a good brand image. 1 Starter – show students an image of two mobile phones (a new model and an older model) – students list the differences in the two products. For example aesthetics, battery life, features, screen size etc. Teacher led explanation of product differentiation and unique selling points. Students explain what the unique selling point is for three products, eg Polo mints, Terry’s chocolate orange etc. Show clips from – what do the teams do to differentiate their product from the competition? Students write down what they think are the 4-mark question explaining the benefit for Coca Cola of having a strong Students continue non-alcoholic cocktail or chocolate project by creating a brand for their product.
AQA-8132-SOW-2YR.DOCX