To understand 1 Starter – the benefits and Using the experiences identified in previous lessons when students have drawbacks for collected primary and secondary research students create a table for the various market main benefits and drawbacks of each option. research 9-mark question evaluating the most effective form of market research techniques. when researching the chocolate market to help create a new product. To evaluate the Market research case study and materials best method for – a given business. Use of market To be able to Students should be 1 Starter – research: interpret and use expected to Students write an explanation of what they have found from the market information that qualitative and manipulate and research they’ve collected in previous lessons. may help decision quantitative interpret data from Students given the opportunity to interpret qualitative and quantitative making market research tables and charts. market research findings. findings to help make Complete question 1d) 9 marks Paper 1 June 2015. appropriate decisions for different types of business. To understand 1 Teacher explanation of market share and market size. the difference Students create a including headings for market, market leader, between market market share, sales of the market leader and market size. Students decide size and market on figures for different markets including crisps, chocolate bar, ice cream, share. cat food, coffee etc.
To understand the benefits and drawbacks for various market research techniques. To evaluate the best method for a given business. 1 Starter – Using the experiences identified in previous lessons when students have collected primary and secondary research students create a table for the main benefits and drawbacks of each option. 9-mark question evaluating the most effective form of market research when researching the chocolate market to help create a new product. Market research case study and materials – Use of market research: information that may help decision making To be able to interpret and use qualitative and quantitative market research findings to help make appropriate decisions for different types of business. Students should be expected to manipulate and interpret data from tables and charts. 1 Starter – Students write an explanation of what they have found from the market research they’ve collected in previous lessons. Students given the opportunity to interpret qualitative and quantitative market research findings. Complete question 1d) 9 marks Paper 1 June 2015. To understand the difference between market size and market share. 1 Teacher explanation of market share and market size. Students create a including headings for market, market leader, market share, sales of the market leader and market size. Students decide on figures for different markets including crisps, chocolate bar, ice cream, cat food, coffee etc.
AQA-8132-SOW-3YR.DOCX