and egg companies to be innovative include industry marketing and education and to differentiate their products. These campaigns that changed consumer opportunities are more pronounced in the shell perceptions of the health aspects of eggs egg market than in most other food products. (including effects on cholesterol levels), the versatility and ease of preparation of eggs, In 2013–14, Victoria exported less than 500 t of and use of eggs as a cheap alternative to eggs, worth $2 million. meat sources of protein. has also been increased differentiation Prices in the shell egg products available to consumers. For example, new value-added The indexed price from the Australian Bureau products, such as omega-rich and organic of Agricultural and Resource Economics and Sciences (ABARES) suggests that egg prices eggs, have been developed. have tended to increase in real terms since around 2000–01 and are now above prices However, the key change over the past received in the late 1990s. decade has been the increasing influence of production methods in the decision making of Employment consumers. Although price remains the key influence (with caged eggs the cheapest), barn-laid and particularly free-range eggs In 2010–11, around 1520 people were employed on poultry farms in Victoria, and have increased their share of the market in response to consumer perceptions of, and around 2660 were employed to manufacture poultry products. The 1520 people employed attitudes towards, animal welfare. in poultry production comprised 370 in the eggs make up around 54% of sales in poultry meat industry, 733 in the poultry egg industry and 417 for whom the information the supermarket sector, barn laid 8%, free range 37% and organic 1%. The increasing does not distinguish between egg and meat production. desire for choice from consumers has opened up new opportunities for growers
include industry marketing and education campaigns that changed consumer perceptions of the health aspects of eggs (including effects on cholesterol levels), the versatility and ease of preparation of eggs, and use of eggs as a cheap alternative to meat sources of protein. has also been increased differentiation in the shell egg products available to consumers. For example, new value-added products, such as omega-rich and organic eggs, have been developed. However, the key change over the past decade has been the increasing influence of production methods in the decision making of consumers. Although price remains the key influence (with caged eggs the cheapest), barn-laid and particularly free-range eggs have increased their share of the market in response to consumer perceptions of, and attitudes towards, animal welfare. eggs make up around 54% of sales in the supermarket sector, barn laid 8%, free range 37% and organic 1%. The increasing desire for choice from consumers has opened up new opportunities for growers and egg companies to be innovative and to differentiate their products. These opportunities are more pronounced in the shell egg market than in most other food products. In 2013–14, Victoria exported less than 500 t of eggs, worth $2 million. Prices The indexed price from the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) suggests that egg prices have tended to increase in real terms since around 2000–01 and are now above prices received in the late 1990s. Employment In 2010–11, around 1520 people were employed on poultry farms in Victoria, and around 2660 were employed to manufacture poultry products. The 1520 people employed in poultry production comprised 370 in the poultry meat industry, 733 in the poultry egg industry and 417 for whom the information does not distinguish between egg and meat production.
Animal-Health-in-Victoria-2015.docx