Distinguish the key 1 hour Paper based starter summary grid review of the – features of the models looked at so far. flow model. Discuss the key features of this model and highlight Examine the work of how this model can be used to overcome the Katz and Lazarsfeld. weaknesses of the hypodermic syringe model. Develop an Highlight how it sees the audience as both active and understanding of the passive. strengths and Identify what is meant by an opinion leader. weaknesses of this Ask students to draw a visual representation of the model. model. Research task students to find three strengths of this – model and three weaknesses. Revision schedule start creating. – Outline the key 1 hour Paper based starter review questions on models – features of the looked at so far. encoding/decoding Examine the work of Hall and unpick the key concepts and reception analysis encoding and decoding, dominant hegemonic – model. viewpoint. Develop an Explore the work of Morley and look at how he applied understanding of the the work of Hall. selective filter model. Discuss the way in which people may decode the Establish key media in one of three ways preferred reading, – criticisms of both negotiated reading and oppositional reading. models. Develop examples to support the different ways of decoding.
Distinguish the key features of the flow model. Examine the work of Katz and Lazarsfeld. Develop an understanding of the strengths and weaknesses of this model. 1 hour Paper based starter – summary grid review of the models looked at so far. Discuss the key features of this model and highlight how this model can be used to overcome the weaknesses of the hypodermic syringe model. Highlight how it sees the audience as both active and passive. Identify what is meant by an opinion leader. Ask students to draw a visual representation of the model. Research task – students to find three strengths of this model and three weaknesses. Revision schedule – start creating. Outline the key features of the encoding/decoding and reception analysis model. Develop an understanding of the selective filter model. Establish key criticisms of both models. 1 hour Paper based starter – review questions on models looked at so far. Examine the work of Hall and unpick the key concepts – encoding and decoding, dominant hegemonic viewpoint. Explore the work of Morley and look at how he applied the work of Hall. Discuss the way in which people may decode the media in one of three ways – preferred reading, negotiated reading and oppositional reading. Develop examples to support the different ways of decoding.
AQA-7191-7192-SOW-M.DOCX