genuine/sincere, honest, humorous, informative, memorable, natural, pleasant, satisfying, unique, and warm-hearted. Table . Community College Positive Impact Negative Impact Bright colors Acting Voice over Made no sense Creative Beginning was confusing More believable Showed how nurses save No flow lives No connection to viewer Cheery Very humorous Not informative Energetic Irrelevant Active, not boring Didn't seem like a nursing Scene with brother and sister school Didn't get to the point right away Too short Written Based on the nursing features advertised, Figure 5 shows that this advertisement had only 43 percent strongly agreeing it was understandable and having little impact on being relevant or moving a consumer to act on it by applying to that program. Figure . Community College Focus Group Summary
genuine/sincere, honest, humorous, informative, memorable, natural, pleasant, satisfying, unique, and warm-hearted. Table . Community College Positive Impact Negative Impact Bright colors Voice over Creative Showed how nurses save lives Cheery Acting Made no sense Beginning was confusing More believable No flow No connection to viewer Very humorous Energetic Active, not boring Scene with brother and sister Not informative Irrelevant Didn't seem like a nursing school Didn't get to the point right away Too short Written Based on the nursing features advertised, Figure 5 shows that this advertisement had only 43 percent strongly agreeing it was understandable and having little impact on being relevant or moving a consumer to act on it by applying to that program. Figure . Community College Focus Group Summary
Anne-Grant-dissertation.docx