entertainment. More likely to have visited or Average annual done spend All music events Museum Musicals Independent film Members of the Expression segment Coast and seaside exhibition Experimental actively pursue life and place high value on Theatre their free time. Their openness to different Pantomime experiences, cultures and new ideas Less likely to means that their cultural have visited consumption is broad and frequent making – them one of the most highly culturally-active Artform attendance segments. Expression’s broad cultural consumption is Arts and culture are key elements of their reflected in their artform attendance which is lifestyle; a means of self-expression, a way significantly above average across all Cultural behaviour of connecting with other like-minded artforms. Highlighting their appetite for individuals and fulfilling their need for a creativity, Expression is the segment most sense of community. Their cultural Consumption and creation in the likely to be in the current market for engagement meets a wide range of needs past 12 months commercial theatre, libraries, dance, multi- from creative inspiration through to pure and literature. $69.01 on admission / tickets $36.98 on food and drink $32.05 on transport to the event $19.03 on souvenirs or programmes
Members of the Expression segment actively pursue life and place high value on their free time. Their openness to different experiences, cultures and new ideas means that their cultural consumption is broad and frequent – making them one of the most highly culturally-active segments. Arts and culture are key elements of their lifestyle; a means of self-expression, a way of connecting with other like-minded individuals and fulfilling their need for a sense of community. Their cultural engagement meets a wide range of needs from creative inspiration through to pure entertainment. Average annual spend Cultural behaviour Consumption and creation in the past 12 months More likely to have visited or done All music events Museum Musicals Independent film Coast and seaside exhibition Experimental Theatre Pantomime Less likely to have visited Artform attendance Expression’s broad cultural consumption is reflected in their artform attendance which is significantly above average across all artforms. Highlighting their appetite for creativity, Expression is the segment most likely to be in the current market for commercial theatre, libraries, dance, and literature. $69.01 on admission / tickets $36.98 $32.05 $19.03 on food and drink on transport to the event on souvenirs or programmes multi-
Arts_Vic_v961.docx