Students practicing skills Said 100 percent passing rate Informing Reputation of school seems Natural questionable Showed what nurses do Shows how long to become a RN Action Explained the of nursing Involvement No minorities Roles of nurses Nothing Very informative Music Talked about journey Slow Cheesy Written facts Based on the second career institute advertisement, this message was rated with 86 percent strongly agreeing it was understandable and believable. This advertisement had a more positive impact with 75 percent strongly agreeing in its relevance and 86 percent strongly agreeing that the benefits are believable to consumers. Figure 4 depicts the overall results. Figure . Career Institute #2 Community College The community college commercial was catchy in the beginning, but quite confusing because it didn’t seem like a nursing school commercial at all. A young girl saved her brother who fell off his bike and she decides to become a nurse. The message did not connect for many of the students. Table 5 identifies the impact of this advertisement. The participants thought the majority of the advertisement was active, attention-getting, cheerful, creative, energetic,
Students practicing skills Informing Natural Showed what nurses do Action Explained the of nursing Said 100 percent passing rate Reputation of school seems questionable Shows how long to become a RN Involvement Roles of nurses Very informative Talked about journey No minorities Nothing Music Slow Cheesy Written facts Based on the second career institute advertisement, this message was rated with 86 percent strongly agreeing it was understandable and believable. This advertisement had a more positive impact with 75 percent strongly agreeing in its relevance and 86 percent strongly agreeing that the benefits are believable to consumers. Figure 4 depicts the overall results. Figure . Career Institute #2 Community College The community college commercial was catchy in the beginning, but quite confusing because it didn’t seem like a nursing school commercial at all. A young girl saved her brother who fell off his bike and she decides to become a nurse. The message did not connect for many of the students. Table 5 identifies the impact of this advertisement. The participants thought the majority of the advertisement was active, attention-getting, cheerful, creative, energetic,
Anne-Grant-dissertation.docx