Students create a table for the main benefits and drawbacks of these methods of promotion. To understand the Factors that 1 Students brainstorm the main factors that influence the selection of the promotional mix. factors influencing influence the Split students into groups. Each group is given a famous business or product. Students create a the selection of the selection of the promotional campaign for their business/product. promotion mix to promotional mix or assess include the suitability for a given finance available, Continue their marketing project students create a promotional campaign for their chocolate – business. competitor product or non-alcoholic cocktail. actions, the To analyse the Students justify why they have chosen to use the methods of promotion that they have for their nature of the factors influencing product. product or the selection of the service, the Complete question 1d) 9 marks Paper 1 June 2013. promotion mix to nature of the assess their market and the suitability for a given target market. business. Place (the To understand the Includes an 1 Starter students generate ideas about where Apple products can be purchased from. – different different channels of understanding of Show channels of distribution used by retailers, Definition of retailers, wholesalers and telesales. distribution businesses to gain wholesalers and used by access to potential telesales. Students draw a diagram illustrating the main channels of distribution. businesses) customers. Students discuss why the direct channel of distribution is increasingly the most popular. Reference – To analyse the 1 Starter – appropriateness of Give students a range of products, for each one students have to explain which channel of each distribution distribution is the best option. method for a Complete question 2c) 6 marks Paper 2 June 2015 or 1b) 4 marks Paper 2 June 2014. scenario.
Students create a table for the main benefits and drawbacks of these methods of promotion. To understand the factors influencing the selection of the promotion mix to assess suitability for a given business. To analyse the factors influencing the selection of the promotion mix to assess their suitability for a given business. Factors that influence the selection of the promotional mix include the finance available, competitor actions, the nature of the product or service, the nature of the market and the target market. 1 Students brainstorm the main factors that influence the selection of the promotional mix. Split students into groups. Each group is given a famous business or product. Students create a promotional campaign for their business/product. or Continue their marketing project – students create a promotional campaign for their chocolate product or non-alcoholic cocktail. Students justify why they have chosen to use the methods of promotion that they have for their product. Complete question 1d) 9 marks Paper 1 June 2013. Place (the different channels of distribution used by businesses) To understand the different channels of distribution used by businesses to gain access to potential customers. Includes an understanding of retailers, wholesalers and telesales. 1 Starter – students generate ideas about where Apple products can be purchased from. Show Definition of retailers, wholesalers and telesales. Students draw a diagram illustrating the main channels of distribution. Students discuss why the direct channel of distribution is increasingly the most popular. Reference – To analyse the appropriateness of each distribution method for a scenario. 1 Starter – Give students a range of products, for each one students have to explain which channel of distribution is the best option. Complete question 2c) 6 marks Paper 2 June 2015 or 1b) 4 marks Paper 2 June 2014.
AQA-8132-SOW-3YR.DOCX