Culture Segment profile of the adults that have ever attended classical, contemporary and other live dance similar 7% 18% 2% 2% The Culture Segment profile of the 5% 5% different dance forms is very 7% 18% that Considering the amount of crossover Classical 17% between the three different dance forms, it / ballet Dance 17% is unsurprising that the Culture Segment Essence ever profile of adults that have ever attended market performance for these art forms is 16% extremely similar. One of the key differences by form is Base [1868] Base [1506] Enrichment classical / ballet attracts an average proportion of Enrichment, whilst there was Stimulation 2% a significantly Release 8% lower proportion of Enrichment than Perspective average that had ever attended 19% contemporary and other live other dance. 18% Affirmation dance 4% 30% 18% Base [1172]
Culture Segment profile of the adults that have ever attended classical, contemporary and other live dance The Culture Segment profile of the different dance forms is very similar 2% 5% 7% 18% 2% 5% 7% 18% Considering the amount of crossover between the three different dance forms, it is unsurprising that the Culture Segment profile of adults that have ever attended performance for these art forms is extremely similar. One of the key differences by form is that 17% Dance ever market 17% Classical / ballet 16% Essence classical / ballet attracts an average proportion of Enrichment, whilst there was a significantly lower proportion of Enrichment than average that had ever attended contemporary and other live other dance. 2% 8% 18% Base [1868] Base [1506] 19% Affirmation Enrichment Stimulation Release Perspective dance 4% 30% 18% Base [1172]
Arts_Vic_v961.docx