proportion segments are prominent in segments here, with Expression, belong to the less culturally-active the lapsed visual arts Stimulation, segments, Enrichment, Release and Affirmation and Essence making up market Perspective, compared to the overall of the current market (76%), culture market. These segments can be The lapsed market for visual arts represents and Entertainment only making up 1% challenging to attract, as their interest can 19% of the culture market. Looking at the of this market. be difficult to translate into activity, but the Culture Segment Less culturally-active fact that they have previously visited is profile of the lapsed market, a greater promising.
segments here, with Expression, Stimulation, Affirmation and Essence making up of the current market (76%), and Entertainment only making up 1% of this market. Less culturally-active segments are prominent in the lapsed visual arts market The lapsed market for visual arts represents 19% of the culture market. Looking at the Culture Segment profile of the lapsed market, a greater proportion belong to the less culturally-active segments, Enrichment, Release and Perspective, compared to the overall culture market. These segments can be challenging to attract, as their interest can be difficult to translate into activity, but the fact that they have previously visited is promising.
Arts_Vic_v961.docx