Syllabus 1. Course i. Coverage (%) 2. Course Code/ Title ii. Coverage (%) Total Coverage (%) (i + ii) OL3 Marketing and Service Management – a. Understand Services and Marketing Marketing Environment & Marketing b. Policy Market Characteristics & Market c. Research d. Service Management & Service Quality e. Social & Ethical Issues in Marketing Developing Customer Relations & f. Customer Satisfaction Measurement Average Coverage (%) OL4 Management and Decision Making – Basic Concepts & Theories on a. Management b. Developing Organisation Strategies c. Planning & Decision Making d. Measuring Performance & Innovation e. Project Management & Negotiation Leadership, Motivation & Development f. of People Productivity, Quality & Operations g. Management h. Managing Information Systems Business Ethics and Corporate Social i. Responsibility Average Coverage (%)
Syllabus 1. Course i. Coverage (%) 2. Course Code/ Title ii. Coverage (%) Total Coverage (%) (i + ii) OL3 – Marketing and Service Management a. Understand Services and Marketing b. Marketing Environment & Marketing Policy c. Market Characteristics & Market Research d. Service Management & Service Quality e. Social & Ethical Issues in Marketing f. Developing Customer Relations & Customer Satisfaction Measurement Average Coverage (%) OL4 – Management and Decision Making a. Basic Concepts & Theories on Management b. Developing Organisation Strategies c. Planning & Decision Making d. Measuring Performance & Innovation e. Project Management & Negotiation f. Leadership, Motivation & Development of People g. Productivity, Quality & Operations Management h. Managing Information Systems i. Business Ethics and Corporate Social Responsibility Average Coverage (%)
Application_Form_for_Programme_Accreditation_2016.docx