Consider trying to the decision to a time when the individual is less likely to be Are they likely to be in a specific influenced by unrelated emotions, or ► emotional state when making the designing an intervention to mitigate decision? adverse effects of an emotional state, e.g. inducing gratitude How are choices presented or viewed? Consider reducing the option set or ► How many options are available? reducing how many options are seen at once Consider changing the default and having What is the default option if an individuals opt-out. A less strong option is ► individual decides to do nothing? requiring a choice to be made for a process to continue Consider tailoring a given option to be more salient. Consider working to Is one option more salient than increase the recognisability of an option. ► another? More easily recognisable? Ensure options are easy to comprehend Easier to choose or understand? and think carefully about which is presented first Is one category of money being treated Either consider trying to prompt the ► differently to another category of individual to move away from mental money? (mental accounting) accounts, or to move towards them What information are they getting? Consider if the individual is provided with What knowledge or expertise is needed ► the information or assistance they need to make a decision? given their expertise Consider supplementing one form of How is information communicated to the ► communication (e.g. text) with another individual (visually, verbally, in text)? form (e.g. verbally) Does the information flow sequentially? The information presented first and last is ► What information is presented trial? most likely to be retained. Consider Presented last? reorganising the information Are there numbers involved that may be Consider reframing the numbers to be more compelling if calculated ► differently? (e.g. Total expected annual more accessible and memorable (e.g. on or lifetime electricity cost instead of unit labelling) cost in $/MwH ) Consider voice might be most Who is delivering messages to them? ► effective - an authoritative voice, a trusted Who is giving them advice or direction? leader Is feedback available and is it received Consider ways to provide immediate ► immediately? feedback
Are they likely to be in a specific emotional state when making the decision? ► Consider trying to the decision to a time when the individual is less likely to be influenced by unrelated emotions, or designing an intervention to mitigate adverse effects of an emotional state, e.g. inducing gratitude How are choices presented or viewed? How many options are available? ► Consider reducing the option set or reducing how many options are seen at once What is the default option if an individual decides to do nothing? ► Consider changing the default and having individuals opt-out. A less strong option is requiring a choice to be made for a process to continue Is one option more salient than another? More easily recognisable? Easier to choose or understand? ► Consider tailoring a given option to be more salient. Consider working to increase the recognisability of an option. Ensure options are easy to comprehend and think carefully about which is presented first Is one category of money being treated differently to another category of money? (mental accounting) ► Either consider trying to prompt the individual to move away from mental accounts, or to move towards them What information are they getting? What knowledge or expertise is needed to make a decision? ► Consider if the individual is provided with the information or assistance they need given their expertise How is information communicated to the individual (visually, verbally, in text)? ► Consider supplementing one form of communication (e.g. text) with another form (e.g. verbally) Does the information flow sequentially? What information is presented Presented last? ► The information presented first and last is most likely to be retained. Consider reorganising the information Are there numbers involved that may be more compelling if calculated differently? (e.g. Total expected annual or lifetime electricity cost instead of unit cost in $/MwH ) ► Consider reframing the numbers to be more accessible and memorable (e.g. on labelling) Who is delivering messages to them? Who is giving them advice or direction? ► Consider voice might be most effective - an authoritative voice, a trusted leader Is feedback available and is it received immediately? ► Consider ways to provide immediate feedback trial?
BETA-Guide-developing-behavioural-interventions-randomised-controlled-trials.docx