Top down vs. bottom up writing using a powerpoint – “outline” You are telling a story it must be coherent and simple (not too many – “Main points”), write using reader expectations (what does the reader know by this point, what does the reader need to know to get what I am saying) See Heath and Heath, Made to Stick; Peracchio and Escalas, JCP (2008), 18, 3, pp. 197-204; Bem (see reference in Peracchio and Escalas).
Top down vs. bottom up writing – using a powerpoint “outline” You are telling a story – it must be coherent and simple (not too many “Main points”), write using reader expectations (what does the reader know by this point, what does the reader need to know to get what I am saying) See Heath and Heath, Made to Stick; Peracchio and Escalas, JCP (2008), 18, 3, pp. 197-204; Bem (see reference in Peracchio and Escalas).
ba991spring18.docx