Biofuels framed as not just environmental or economic issue, but also as ethical issue. Check Silver lining: Public trust is high in university & out this headline industry scientists. Thru social media, scientists can engage directly w/ public. RT Next speaker: Michael A. Cacciatore from in Aw, - sad to leave! What a great opportunity to connect & collaborate. Looking fwd to next yr, & thx San Diego Energy Challenge: Device plus playing for the mad RTs! game=avg 20% savings, more than double of device alone. Wendy Foslien intros Honeywell "Context-Aware Bryan Urban at Fraunhofer fnd that behavior Smart Home Energy Manager." is now if accnted for 3x diff in some cases in heated energy Honeywell doing this use w thermostats. The communication environment can result in echo Greater engagement = Greater savings (up to chambers, reinforcing preexisting opinions. 69%!) - PG&E study from Kim Burke Fragmented media use (Dems go to left-leaning Cacciatore: Frames as heuristics for outlets, Reps go to right-leaning) results in Frames are inevitable. Helps process info polarization for the issue of biolfuels by connecting to things we know. Home energy use game can be tried out at PG&E Winter Energy Tracker showed progress on gas savings. Cust's who logged in once saved 11%. 4+ logins saved 69%. As Dems use more media, become more supportive of biofuels. As Reps use more media, become less supportive of biofuels. Kahneman & Tversky: Perception of ambiguous stimuli is reference dependent. Context matters Use of "ethanol" instead of "biofuels" affects Democrats but not Republicans. A few papers on the knowledge deficit model Great earned media channel to promote San Diego You get good parenting advice as well as learning Energy Challenge: . Trusted source for other about science in this session! Nice job, Cacciatore! customers. More on science of science communication, trial People MORE knowledgeable about biofuels are out colloquium rejecting it. Attitudes determined by framing, motivated reasoning along partisan lines. More on science of science communication, check out colloquium MT More on science of , check out colloquium
Silver lining: Public trust is high in university & industry scientists. Thru social media, scientists can engage directly w/ public. Aw, - sad to leave! What a great opportunity to connect & collaborate. Looking fwd to next yr, & thx for the mad RTs! Wendy Foslien intros Honeywell "Context-Aware Smart Home Energy Manager." is now if Honeywell doing this The communication environment can result in echo chambers, reinforcing preexisting opinions. Fragmented media use (Dems go to left-leaning outlets, Reps go to right-leaning) results in polarization for the issue of biolfuels Home energy use game can be tried out at As Dems use more media, become more supportive of biofuels. As Reps use more media, become less supportive of biofuels. Use of "ethanol" instead of "biofuels" affects Democrats but not Republicans. Great earned media channel to promote San Diego Energy Challenge: . Trusted source for other customers. People MORE knowledgeable about biofuels are rejecting it. Attitudes determined by framing, motivated reasoning along partisan lines. MT More on science of , check out colloquium Biofuels framed as not just environmental or economic issue, but also as ethical issue. Check out this headline RT Next speaker: Michael A. Cacciatore from in San Diego Energy Challenge: Device plus playing game=avg 20% savings, more than double of device alone. Bryan Urban at Fraunhofer fnd that behavior accnted for 3x diff in some cases in heated energy use w thermostats. Greater engagement = Greater savings (up to 69%!) - PG&E study from Kim Burke Cacciatore: Frames as heuristics for Frames are inevitable. Helps process info by connecting to things we know. PG&E Winter Energy Tracker showed progress on gas savings. Cust's who logged in once saved 11%. 4+ logins saved 69%. Kahneman & Tversky: Perception of ambiguous stimuli is reference dependent. Context matters A few papers on the knowledge deficit model You get good parenting advice as well as learning about science in this session! Nice job, Cacciatore! More on science of science communication, out colloquium More on science of science communication, check out colloquium trial
becc_2012_twitter_commentary1.docx