S+O W+O Combining Their high Apple’s price point integrated and lack of Opportunity platform product and diversity increasing can usage of potentially the Mac be OS, Apple overlooked has an by business opportunity buyers if to market they can their market computers their as an all in computers one hub for as the next all the step other Apple advancing devices the business business
Opportunity S+O Combining Apple’s integrated platform and increasing usage of the Mac OS, Apple has an opportunity to market their computers as an all in one hub for all the other Apple devices the business W+O Their high price point and lack of product diversity can potentially be overlooked by business buyers if they can market their computers as the next step advancing business
AppleComputersB2BMarketingCIDossier.docx