The Victorian market spends Predicted future spend by Victoria’s culture Asked about their future expenditure on arts $5.1 billion per year on culture market and culture, nearly half of the Victorian culture market (47%) expected their The culture market in Victoria spends an expenditure would stay the same, with 19% average 17% of the culture anticipating it would increase. market don’t know of $104.55 per person each month on how spend are likely to spend support for the arts cultural will change in less on arts and activities. Nearly half (48%) of this is on the next 12 culture in the next 12 Support for the arts is seen in a number months months admission tickets, and nearly a quarter of ways. In addition to transactional (24%) on food and drinks purchased at expenditure, support is also seen in cultural events or places. In total, this activities such as membership and giving equates to $421.5 million spent on arts, money and time. 19% 17% culture and heritage each month, or $5.1 1.3 million are likely to volunteer their 19% of the billion each year. Victoria’s culture market time to 47% 47% of the Nearly a fifth of the Victorian culture market Average monthly cultural culture market have volunteered their time to help an arts, spend are likely to cultural or heritage organisation (17%). spend the same 17% of the to predict their behaviour in the future, culture an arts, 17% 10% of the culture market reported being cultural or very likely to volunteer their time, with a Predicted heritage further 22% future reporting that it would be quite likely. This spend in the equates to 1.3 million people in Victoria who are likely future market are amount on arts and likely to spend culture in the next 12 months more on arts and culture in the next 12 [Base 3841]
The Victorian market spends $5.1 billion per year on culture The culture market in Victoria spends an average Predicted future spend by Victoria’s culture market 17% of the culture market don’t know Asked about their future expenditure on arts and culture, nearly half of the Victorian culture market (47%) expected their expenditure would stay the same, with 19% anticipating it would increase. of $104.55 per person each month on cultural activities. Nearly half (48%) of this is on admission tickets, and nearly a quarter (24%) on food and drinks purchased at cultural events or places. In total, this equates to $421.5 million spent on arts, culture and heritage each month, or $5.1 billion each year. how spend will change in the next 12 months 17% 19% of the culture market are likely to spend less on arts and culture in the next 12 months 19% Victoria’s support for the arts Support for the arts is seen in a number of ways. In addition to transactional expenditure, support is also seen in activities such as membership and giving money and time. 1.3 million are likely to volunteer their time to Average monthly cultural spend 17% 17% of the culture Predicted future spend 47% 47% of the culture market are likely to spend the same an arts, cultural or heritage in the future Nearly a fifth of the Victorian culture market have volunteered their time to help an arts, cultural or heritage organisation (17%). to predict their behaviour in the future, 10% of the culture market reported being very likely to volunteer their time, with a further 22% reporting that it would be quite likely. This equates to 1.3 million people in Victoria who are likely market are likely to spend more on arts and culture in the next 12 amount on arts and culture in the next 12 months [Base 3841]
Arts_Vic_v961.docx