Total:____/20 Magazine Advertisement will be in the following student’s magazine:___________________ Emerging Developing Effective Exceptional (1 pts.) (2 pts.) (3 pts.) (4 pts.) No advertising 1 advertising technique 2 advertising techniques 3 advertising techniques Ideas techniques used. used. used and a slogan. used and a slogan. Slogan:__________ Tech.#1:____________ Tech.#2:_____________ Tech.#3:______________ Organization A lot of blank space Most of the page is Full page is used, layout Full page is used, creative and may be used and hints at makes sense, and theme use of space, page layout difficult to read. theme. May be difficult is consistent. makes sense, consistent to read. theme and neat. Advertisement A few spots of Persuasive tone. Strong persuasive tone. Voice lacks persuasive persuasion. tone. Word Choice Simple or vague Most words convey Concise words convey Powerful, concise, and words used, and meaning, some may meaning. articulate words. some words are distract from meaning. distracting. Spelling/ Many errors in spelling A few errors in spelling No errors in spelling or Conventions grammar errors and/or grammar. and/or grammar grammar take away from the Includes byline Includes byline intended message. Total:____/20 Magazine Advertisement will be in the following student’s magazine:___________________ Reflection: Write a well-developed paragraph explaining the following questions: What magazine advertisement are you most proud of and why? What persuasive techniques did you use in it? Explain the techniques used. How were the techniques effective?
Magazine Advertisement will be in the following student’s magazine:___________________ Total:____/20 Emerging (1 pts.) Developing (2 pts.) Effective (3 pts.) Exceptional (4 pts.) Ideas No advertising techniques used. Slogan:__________ 1 advertising technique used. Tech.#1:____________ 2 advertising techniques used and a slogan. Tech.#2:_____________ 3 advertising techniques used and a slogan. Tech.#3:______________ Organization A lot of blank space and may be difficult to read. Most of the page is used and hints at theme. May be difficult to read. Full page is used, layout makes sense, and theme is consistent. Full page is used, creative use of space, page layout makes sense, consistent theme and neat. Voice Advertisement lacks persuasive tone. A few spots of persuasion. Persuasive tone. Strong persuasive tone. Word Choice Simple or vague words used, and some words are distracting. Most words convey meaning, some may distract from meaning. Concise words convey meaning. Powerful, concise, and articulate words. Conventions Spelling/ grammar errors take away from the intended message. Many errors in spelling and/or grammar. A few errors in spelling and/or grammar Includes byline No errors in spelling or grammar Includes byline Magazine Advertisement will be in the following student’s magazine:___________________ Total:____/20 Reflection: Write a well-developed paragraph explaining the following questions: What magazine advertisement are you most proud of and why? What persuasive techniques did you use in it? Explain the techniques used. How were the techniques effective?
Advertisement%20Rubric.docx