Mobilize mass and Awareness creation on maternal and Develop and launch mass and Number of Mass media and below community media to nutrition through mass media using line campaigns on 1000 special days (TV the campaigns conducted on play leading spots, Radio spots, documentary, and nutrition during first 1000 days advocacy and billboards) including the unifying logo/branding information for the campaign. dissemination role Number of media executives and for nutrition and care Orient and train key media executives and the media producers oriented and trained during the first 1000 media producers on nutrition first 1000 special days days of life, through campaign mass Using media free times to promote nutrition communication and messages Number of TV spots, radio spots, campaigns documentary and billboards Conduct mass campaigns both at National including unifying logo/branding for media and local stations (TV spots, Radio nutrition first 1000 special days spots, documentary, billboards) on key themes campaigns disseminated and aired of nutrition in the first 1000 days of life (Pregnant women, Lactating Mother, Children 0-6months, Children 6-23Monhts) Social Marketing Advocate and create public awareness on Develop and launch mass media and Number of TV spots, radio spots, food fortification, supplementation and campaigns on flour fortification, documentary and billboards dietary diversification. supplementation and dietary diversity (TV including unifying logo/branding for spots, Radio spots, documentary, and food fortification, supplementation, billboards) including the unifying logos for the use of micronutrient powder for home campaign fortification, and dietary diversity developed and disseminated web-based social media to promote number of nutrition messages on nutrition messages posted on social media platforms 2.3 Increased knowledge and skills of front line workers in health, education, agriculture, rural development and other institutions to promote basic nutrition Increased linkages Basic nutrition package for front line with health, workers in health, education, agriculture, Provide standard kit and orientation for education, rural development and other institutions frontline workers: Guideline and flip chart % of frontline workers by cadre and agriculture, nutrition in the first 1000 days of life (nutrition sector oriented and trained on basic development, Inclusion of nutrition education in different of Pregnant women, Lactating Mother, nutrition WASH, ECD and social programs, such as literacy for life, Children 0-6months, Children 6-23Monhts) other institutions for Life skill education, cash transfer, resilience building at community development, and other the community level development activities
Mobilize mass and community media to play leading advocacy and information dissemination role for nutrition and care during the first 1000 days of life, through mass communication and campaigns Awareness creation on maternal and nutrition through mass media using Develop and launch mass and campaigns on 1000 special days (TV spots, Radio spots, documentary, and billboards) including the unifying logo/branding for the campaign. Orient and train key media executives and the media producers Using media free times to promote nutrition messages Conduct mass campaigns both at National media and local stations (TV spots, Radio spots, documentary, billboards) on key themes of nutrition in the first 1000 days of life (Pregnant women, Lactating Mother, Children 0-6months, Children 6-23Monhts) Number of Mass media and below the line campaigns conducted on nutrition during first 1000 days Number of media executives and media producers oriented and trained on nutrition first 1000 special days campaign Number of TV spots, radio spots, documentary and billboards including unifying logo/branding for nutrition first 1000 special days campaigns disseminated and aired Social Marketing Advocate and create public awareness on food fortification, supplementation and dietary diversification. Develop and launch mass media and campaigns on flour fortification, supplementation and dietary diversity (TV spots, Radio spots, documentary, and billboards) including the unifying logos for the campaign web-based social media to promote nutrition messages Number of TV spots, radio spots, documentary and billboards including unifying logo/branding for food fortification, supplementation, use of micronutrient powder for home fortification, and dietary diversity developed and disseminated number of nutrition messages on posted on social media platforms 2.3 Increased knowledge and skills of front line workers in health, education, agriculture, rural development and other institutions to promote basic nutrition Increased linkages with health, education, agriculture, development, WASH, ECD and other institutions for resilience building at the community level Basic nutrition package for front line workers in health, education, agriculture, rural development and other institutions Inclusion of nutrition education in different social programs, such as literacy for life, Life skill education, cash transfer, community development, and other development activities Provide standard kit and orientation for frontline workers: Guideline and flip chart nutrition in the first 1000 days of life (nutrition of Pregnant women, Lactating Mother, Children 0-6months, Children 6-23Monhts) % of frontline workers by cadre and sector oriented and trained on basic nutrition
AFG_B14_Nutrition%20Strategy%202015-2020%20final%20version.docx