products products. times, especially Some possible unhealthy short to medium especially when Promotes when children gain to revenue if products via social term. Opposition children are knowledge and involved. fines are imposed media from those whose involved. improved image for repeated products are Promote informed of healthy living Role models on breaches. banned from views and images popular TV shows advertising. about healthy exhibiting healthy lifestyles, lifestyles and including through eating habits social media Ministries of Strengthen the Reduces disregard Rise in the total Will increase Administratively Resistance from Customs and collection of of government value of revenue government feasible. But small trade store Excise excise duties on regulations collected from revenue collection needs to be well owners and tobacco, alcohol unhealthy supervised to others currently and unhealthy products. ensure not paying the food products (eg compliance correct amount of strengthen officers are not excise revenue. compliance of subject to threats Criticism from existing laws to or bribes. general public reduce the sale of unless the reasons single stick for the tighter cigarettes at compliance are markets). explained well in advance. Collect – and Improves the Map showing ‘hot publish – statistics statistical and spots’ where Support from on excise revenue evidence base for unhealthy National Statistics collection of policy making and products are Office, PMs office
products especially when children are involved. Promote informed views and images about healthy lifestyles, including through social media products. Promotes knowledge and improved image of healthy living times, especially when children involved. Role models on popular TV shows exhibiting healthy lifestyles and eating habits Some possible gain to revenue if fines are imposed for repeated breaches. unhealthy products via social media short to medium term. Opposition from those whose products are banned from advertising. Ministries of Customs and Excise Strengthen the collection of excise duties on tobacco, alcohol and unhealthy food products (eg strengthen compliance of existing laws to reduce the sale of single stick cigarettes at markets). Collect – and publish – statistics on excise revenue collection of Reduces disregard of government regulations Improves the statistical and evidence base for policy making and Rise in the total value of revenue collected from unhealthy products. Map showing ‘hot spots’ where unhealthy products are Will increase government revenue collection Administratively feasible. But needs to be well supervised to ensure compliance officers are not subject to threats or bribes. Resistance from small trade store owners and others currently not paying the correct amount of excise revenue. Criticism from general public unless the reasons for the tighter compliance are explained well in advance. Support from National Statistics Office, PMs office
893050WP0P13040PUBLIC00NCD0Roadmap.docx