The Science and the Art of Negotiation Searching Your Soul Getting Out of Yourself How to Approach Big Biopharma Big BioPharma vs. Investor Priorities The Negotiation Process Building Relationships Building Consensus Troublesome Behaviors The Happy Ending or Not … The Psychology of Negotiation Cultural Highlights 10:00 AM 10:30 AM – NETWORKING LUNCH 12:00 PM 1:00 PM – MODULE 7: THE ROLE OF THE UNIVERSITY IN CREATING 1:00 PM 3:00 PM – PORTFOLIO VALUE Faculty: Mark Cochran, Managing Director, Johns Hopkins Healthcare The Technology Transfer Landscape Why, What, How JHU Example How tech transfer has evolved over the years How has the relationship between industry and universities evolved? The Innovation Ecosystem The new deal Intellectual Property Basics The Players Options to Product Development Deal examples Terms and their negotiation Common pitfalls to commercialization Striking the balance Role of incubators at Universities BD experience and career options Break 3:00 3:30 PM –
The Science and the Art of Negotiation Searching Your Soul Getting Out of Yourself How to Approach Big Biopharma Big BioPharma vs. Investor Priorities The Negotiation Process Building Relationships Building Consensus Troublesome Behaviors The Happy Ending … or Not The Psychology of Negotiation Cultural Highlights 10:00 AM – 10:30 AM NETWORKING LUNCH 12:00 PM – 1:00 PM MODULE 7: THE ROLE OF THE UNIVERSITY IN CREATING PORTFOLIO VALUE Faculty: Mark Cochran, Managing Director, Johns Hopkins Healthcare The Technology Transfer Landscape Why, What, How JHU Example How tech transfer has evolved over the years How has the relationship between industry and universities evolved? The Innovation Ecosystem The new deal Intellectual Property Basics The Players Options to Product Development Deal examples Terms and their negotiation Common pitfalls to commercialization Striking the balance Role of incubators at Universities BD experience and career options Break 1:00 PM – 3:00 PM 3:00 – 3:30 PM
Agenda_1.docx