Low High (n=287) (n=235) β β coefficient coefficient Dependence→Calculative 0.088 0.246 +0.158 52c.475*** H5a Supported loyalty Trust→Affective loyalty 0.239 0.363 +0.124 49.119*** H5b Supported ***p˂ 0.001
Low (n=287) High (n=235) β coefficient β coefficient Dependence→Calculative loyalty 0.088 0.246 +0.158 52c.475*** H5a Supported Trust→Affective loyalty 0.239 0.363 +0.124 49.119*** H5b Supported ***p˂ 0.001
801521199319724395_creating_customer_loyalty_in_business-to-business_markets.docx