endorsements in a mass campaign in final stages. Concepts have been developed and are being pre-tested. Detailing to health 139 health 360health 36 Health Focus next Qtr providers on combination providers, provider providers, will be on use. 139 outlets calls and 26 GLCs building the 240 UHMG branded pharmacy combination. Develop materials for provider Pre-tests Production of detailing and POS calls. done messages and placement. Concepts for multi-media Use radio, TV and new campaign launch billboards for demand campaign planned for the creation to run all year. route next Qtr developed. Media Plan has been finalized. Participate in health Exhibited in conferences for brand Drug shop visibility Restors: Restors: association Achieve annual sales of 259,333 740,667 workshop, Good 2,000,000 sachets for 200,087 Life cline Restors workshop, during the Boda Boda launch and M.O.H Quality Assurance conference. Restors sales at 21% Vs annual Budget. Achieve sales volume of Zinkid: ZinKid: 3,000,200 48% Vs Annual 10,000,000 tablets for 2,500,000 7,500,000 Zinkid Improve brand awareness . of the combination Increase availability, 14 Distributors accessibility and visibility have been of RESTORS/ZINKID appointed through 387 (75%) of around the pharmacies and 1,583 country and (60%) of drug shops in have been given UHMG database coverage targets. Trainings & CMEs and trainings of 7 conducted To continue till CMEs for 1,000 HCPs in public & 556 October Restors/Zinkid private sectors on providers
endorsements in a mass campaign in final stages. Concepts have been developed and are being pre-tested. Detailing to health providers on combination use. Develop materials for detailing and POS placement. Use radio, TV and billboards for demand creation to run all year. 139 health providers, 139 outlets 360health provider calls and 240 pharmacy provider calls. Concepts for new campaign route developed. 36 Health providers, 26 GLCs Pre-tests done Focus next Qtr will be on building the UHMG branded combination. Production of messages and multi-media campaign launch planned for the next Qtr Media Plan has been finalized. Participate in health conferences for brand visibility Achieve annual sales of 2,000,000 sachets for Restors Restors: 259,333 Restors: 740,667 200,087 Exhibited in Drug shop association workshop, Good Life cline workshop, during the Boda Boda launch and M.O.H Quality Assurance conference. Restors sales at 21% Vs annual Budget. Achieve sales volume of 10,000,000 tablets for Zinkid Zinkid: 2,500,000 ZinKid: 7,500,000 3,000,200 48% Vs Annual Improve brand awareness of the combination Increase availability, accessibility and visibility of RESTORS/ZINKID through 387 (75%) of pharmacies and 1,583 (60%) of drug shops in UHMG database . 14 Distributors have been appointed around the country and have been given coverage targets. Trainings & CMEs for Restors/Zinkid CMEs and trainings of 1,000 HCPs in public & private sectors on 7 conducted 556 providers To continue till October
AFFORD%20FY2012%20Q2%20Report%20FINAL.docx