Credit Buyer means a Buyer which at the relevant time has been granted credit by Channel 4 and includes a Buyer in relation to which at the relevant time Channel 4 has been granted credit insurance subject to any limit or other conditions but only to the extent such credit insurance limit has not at the relevant time been exceeded or such conditions are at the relevant time satisfied; Credit Information means information about the Buyer’s financial position to evidence its credit worthiness pursuant to clause 3.1; Credit Insurers any credit insurance company and any other entity to which Channel 4 may reasonably require Credit Information to be supplied for the purposes of granting credit pursuant to clause 3.1; Data Protection Rules means the Data Protection Act 1998, the EU Data Protection Directive 95/46/EC, the Regulation of Investigatory Powers Act 2000, the Telecommunications (Lawful Business Practice) (Interception of Communications) Regulations 2000 (SI 2000/2699), the Electronic Communications Data Protection Directive 2002/58/EC, Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) (as and when it comes into force) and all applicable laws and regulations relating to processing of personal data and privacy, including where applicable the guidance and codes of practice issued by the Information Commissioner; Daypart means the part or parts of the viewing day commencing and finishing at times expressly specified by Channel 4; Deal Memorandum means any agreement (other than these Terms and Conditions and the Booking) entered into by a Buyer with Channel 4 for the purchase of Airtime during the Term and as further described in clause 19; Demograph means an audience type defined by age or social classification as defined by BARB; Direct Advertiser means a person buying Airtime with Channel 4 other than through an Agency; DRTV advertisements which include a direct call to action to viewers which in turn facilitates a direct response by way of, but not restricted to, telephone, email and/or text message typically but not exclusively broadcast pre 1800 and post 2430; Exclusion(s) means any exclusion(s) that Channel 4 and the Buyer have agreed to exclude from the calculation of delivery of the Buyer Commitment(s) including a Client Exclusion, Brand Exclusion, Audience Exclusion and Categoric Exclusion; Gross Expenditure means gross expenditure, whether in cash or otherwise, before any Agency Commission but net of VAT; Impact means a measure of viewing with one Impact being one viewing of one advertisement by one person;
Credit Buyer means a Buyer which at the relevant time has been granted credit by Channel 4 and includes a Buyer in relation to which at the relevant time Channel 4 has been granted credit insurance subject to any limit or other conditions but only to the extent such credit insurance limit has not at the relevant time been exceeded or such conditions are at the relevant time satisfied; Credit Information means information about the Buyer’s financial position to evidence its credit worthiness pursuant to clause 3.1; Credit Insurers any credit insurance company and any other entity to which Channel 4 may reasonably require Credit Information to be supplied for the purposes of granting credit pursuant to clause 3.1; Data Protection Rules means the Data Protection Act 1998, the EU Data Protection Directive 95/46/EC, the Regulation of Investigatory Powers Act 2000, the Telecommunications (Lawful Business Practice) (Interception of Communications) Regulations 2000 (SI 2000/2699), the Electronic Communications Data Protection Directive 2002/58/EC, Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011, the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) (as and when it comes into force) and all applicable laws and regulations relating to processing of personal data and privacy, including where applicable the guidance and codes of practice issued by the Information Commissioner; Daypart means the part or parts of the viewing day commencing and finishing at times expressly specified by Channel 4; Deal Memorandum means any agreement (other than these Terms and Conditions and the Booking) entered into by a Buyer with Channel 4 for the purchase of Airtime during the Term and as further described in clause 19; Demograph means an audience type defined by age or social classification as defined by BARB; Direct Advertiser means a person buying Airtime with Channel 4 other than through an Agency; DRTV advertisements which include a direct call to action to viewers which in turn facilitates a direct response by way of, but not restricted to, telephone, email and/or text message typically but not exclusively broadcast pre 1800 and post 2430; Exclusion(s) means any exclusion(s) that Channel 4 and the Buyer have agreed to exclude from the calculation of delivery of the Buyer Commitment(s) including a Client Exclusion, Brand Exclusion, Audience Exclusion and Categoric Exclusion; Gross Expenditure means gross expenditure, whether in cash or otherwise, before any Agency Commission but net of VAT; Impact means a measure of viewing with one Impact being one viewing of one advertisement by one person;
airtime-terms-and-conditions---final---1-may-20172.docx