action. We are working hard to link with partners, to our pages, searching out accurate and “like” credible sources such as CDC, CDPH, Prevention Institute, ChangeLab Solutions, etc. We will use all of our lessons learned to improve our next communications We embrace a continuous quality improvement philosophy, and are tweaking our plans as we speak! INNOVATION How were disadvantaged populations, and other groups at high risk included in the development and public voice of the campaign? For this campaign, we have done some work testing logos, messages, and ideas with clients of Health and Social Services, which include youth and disadvantaged populations, as well as our partners. We continually strive to do more and better including youth, disadvantaged populations, and high risk individuals and families into our campaign. The main purpose of launching VibeSolano.com was to connect genuinely with our communities through venues that they use. Our County website is not interactive and is very bureaucratic looking and feeling. We wanted to respond to the feedback that people have trouble navigating that site, by creating a site that is much easier to find and access, yet full of accurate and credible public health information. In addition, the County is largely not open to people posting comments and information on its site; nor does the County as a whole have a Facebook presence that encourages resident comments. It is critical for authentic community involvement to have both out messages AND in messages from the community in order to create dialog. By “push” “pull” obtaining our own URL, we are able to still link to the County, and be highly accountable, but also respectfully challenge the notion that it is ok to only messages out to folks (such as during “push” emergencies). Our Health Promotion & Community Wellness work needs to be infused with the input and voices of the public to inform and direct our work and partnerships with our communities. Were social mobile phones, and other technology utilized in the campaign? Yes; we launched a Bureau Facebook page, Twitter, and are working on Instagram. We are digital banner messages to reach teens 12-19 on their mobile phones and electronic devices. Can we share this application with other local health officials who are interested in communications best practices? Absolutely, yes! Please email your completed application by Friday, May 27, 2016 to: Kat DeBurgh, Executive Director Health Officers Association of California
action. We are working hard to link with partners, to “like” our pages, searching out accurate and credible sources such as CDC, CDPH, Prevention Institute, ChangeLab Solutions, etc. We will use all of our lessons learned to improve our next communications We embrace a continuous quality improvement philosophy, and are tweaking our plans as we speak! INNOVATION How were disadvantaged populations, and other groups at high risk included in the development and public voice of the campaign? For this campaign, we have done some work testing logos, messages, and ideas with clients of Health and Social Services, which include youth and disadvantaged populations, as well as our partners. We continually strive to do more and better including youth, disadvantaged populations, and high risk individuals and families into our campaign. The main purpose of launching VibeSolano.com was to connect genuinely with our communities through venues that they use. Our County website is not interactive and is very bureaucratic looking and feeling. We wanted to respond to the feedback that people have trouble navigating that site, by creating a site that is much easier to find and access, yet full of accurate and credible public health information. In addition, the County is largely not open to people posting comments and information on its site; nor does the County as a whole have a Facebook presence that encourages resident comments. It is critical for authentic community involvement to have both “push” out messages AND “pull” in messages from the community in order to create dialog. By obtaining our own URL, we are able to still link to the County, and be highly accountable, but also respectfully challenge the notion that it is ok to only “push” messages out to folks (such as during emergencies). Our Health Promotion & Community Wellness work needs to be infused with the input and voices of the public to inform and direct our work and partnerships with our communities. Were social mobile phones, and other technology utilized in the campaign? Yes; we launched a Bureau Facebook page, Twitter, and are working on Instagram. We are digital banner messages to reach teens 12-19 on their mobile phones and electronic devices. Can we share this application with other local health officials who are interested in communications best practices? Absolutely, yes! Please email your completed application by Friday, May 27, 2016 to: Kat DeBurgh, Executive Director Health Officers Association of California
08%20Application%20Solano%20VibeSolano.docx