reflexive approach to their engagement with production processes and practices within the media and cultural industries, as specifically explored within the Advertising, Public Relations and Media programme C. Practical skills Teaching/learning methods Students learn practical skills through: On completion of the programme workshops; demonstrations; critical the successful student will be able analysis of examples of existing to: practice; examining and debating 1. engage productively with critical approaches to and principles of a and creative processes to produce diverse range of practice; taught texts in a variety of forms, and sessions on: research, essay writing, draw on these to produce texts project development, including specific to the areas of advertising learning resource sessions on and PR; research sources and evaluation; 2. design, develop and deliver guided group sessions; drafting and analytical, rigorous research-based producing written work; planning and work which draws effectively on developing practical projects with relevant practical and theoretical guidance from tutors; debating with frameworks to construct and presenting to seminar groups; persuasive, coherent arguments; work experience. 3. successfully apply critical and theoretical frameworks to solving Assessment Method the issues and challenges posed practical skills are assessed by practice and/or creative Students’ by: production; project work; essays; case studies; 4. identify and evaluate research reports; critical analysis; producing material from a variety of sources; written work in a range of genres; critically evaluating its role in producing media texts; producing written, visual or oral creative fiction and non-fiction writing assignments as appropriate; 5. an ability to work independently, and with others, to achieve a goal, demonstrating an ability to deal with uncertainty and to take on board the views of others. D. Graduate Skills Teaching/learning methods Students acquire graduate skills On completion of this programme through: the successful student will be able lectures; seminars; sessions on IT, to: uses and applications; independent 1. demonstrate numeracy skills study including core and independent appropriate to the parameters of reading as well as independent and the Advertising, PR and Media guided study; group debate and programme; discussion; tutorials; the experience of 2. demonstrate effective written undertaking formative assessment; communication in a range of other specific structured opportunities genres appropriate both in terms of for learning level and the context of the Assessment method programme: essays, research graduate skills are Students’ projects, critical analyses;
reflexive approach to their engagement with production processes and practices within the media and cultural industries, as specifically explored within the Advertising, Public Relations and Media programme C. Practical skills On completion of the programme the successful student will be able to: 1. engage productively with critical and creative processes to produce texts in a variety of forms, and draw on these to produce texts specific to the areas of advertising and PR; 2. design, develop and deliver analytical, rigorous research-based work which draws effectively on relevant practical and theoretical frameworks to construct persuasive, coherent arguments; 3. successfully apply critical and theoretical frameworks to solving the issues and challenges posed by practice and/or creative production; 4. identify and evaluate research material from a variety of sources; critically evaluating its role in producing written, visual or oral assignments as appropriate; 5. an ability to work independently, and with others, to achieve a goal, demonstrating an ability to deal with uncertainty and to take on board the views of others. Teaching/learning methods Students learn practical skills through: workshops; demonstrations; critical analysis of examples of existing practice; examining and debating approaches to and principles of a diverse range of practice; taught sessions on: research, essay writing, project development, including learning resource sessions on research sources and evaluation; guided group sessions; drafting and producing written work; planning and developing practical projects with guidance from tutors; debating with and presenting to seminar groups; work experience. Assessment Method Students’ practical skills are assessed by: project work; essays; case studies; reports; critical analysis; producing written work in a range of genres; producing media texts; creative fiction and non-fiction writing D. Graduate Skills On completion of this programme the successful student will be able to: 1. demonstrate numeracy skills appropriate to the parameters of the Advertising, PR and Media programme; 2. demonstrate effective written communication in a range of genres appropriate both in terms of level and the context of the programme: essays, research projects, critical analyses; Teaching/learning methods Students acquire graduate skills through: lectures; seminars; sessions on IT, uses and applications; independent study including core and independent reading as well as independent and guided study; group debate and discussion; tutorials; the experience of undertaking formative assessment; other specific structured opportunities for learning Assessment method Students’ graduate skills are
Advertising-PR-and-Media-BA-1314.docx