Cotramox Annual target 4,923,490 3,851,880 111% Vs Annual Esther Atuuse 7,900,000 Quarterly target 1,975,000 Networking 6 institutions IRCU and STAR SW lifted w/decision makers in the largest amount of stock major institutions and through repeat orders NGOs; increase number from 4 to 8 Detailing to health and 1449 pharmacies & 1512 Pharmacy Detailing ended in August pharmacy providers; drug shop calls made provider calls & 1912 2012; there’s still great merchandising with health provider calls need to improve delivery of 2146 Health posters to improve orders booked by the providers calls brand visibility medical representatives from the distributors to the smaller outlets. Regional CMEs and 9 product To be carried out this FY. orientation meetings orientation meetings In the Eastern Region – 556 health Distribution through 8 6 Institutions bought IRCU and STAR SW lifted institutions and NGOS, the largest amount of stock RHU, pharmacies and health through repeat orders as IRCU,ICOBI centres well as IRCU, ICOBI and STAR SW, JCRU JCRU. Brand Q1, Q2 & Q3 Q4 Actual Progress, Comments Achieved Restors Advocate with MOH Contacts made Follow ups Paediatrician endorsements +Zinkid targeting DHOs, DHEs, through an MOH in a mass campaign started. promotion & POLs and VHTs on workshop on Currently working with uptake in benefits of Protect, Prevent and MOH on a partnership for combination combination use Treat. the mass media campaign use (UHMG brand) Initial contact with to increase public Esther Atuuse CHAI made on the acceptance. possibility of a partnership. Follow up meeting with CHAI delegation on way forward on how to engage UHMG and other partners on the increased accessibility of Zinc in the market.
Cotramox Esther Atuuse Annual target 7,900,000 Quarterly target 1,975,000 4,923,490 3,851,880 111% Vs Annual Networking w/decision makers in major institutions and NGOs; increase number from 4 to 8 6 institutions IRCU and STAR SW lifted the largest amount of stock through repeat orders Detailing to health and pharmacy providers; merchandising with posters to improve brand visibility 1449 pharmacies & drug shop calls made 2146 Health providers calls 1512 Pharmacy provider calls & 1912 health provider calls Detailing ended in August 2012; there’s still great need to improve delivery of orders booked by the medical representatives from the distributors to the smaller outlets. Regional CMEs and orientation meetings 9 product orientation meetings In the Eastern Region – 556 health To be carried out this FY. Distribution through 8 institutions and NGOS, pharmacies and health centres 6 Institutions bought RHU, IRCU,ICOBI STAR SW, JCRU IRCU and STAR SW lifted the largest amount of stock through repeat orders as well as IRCU, ICOBI and JCRU. Brand Q1, Q2 & Q3 Achieved Q4 Actual Progress, Comments Restors +Zinkid promotion & uptake in combination use Esther Atuuse Advocate with MOH targeting DHOs, DHEs, POLs and VHTs on benefits of combination use (UHMG brand) Contacts made through an MOH workshop on Protect, Prevent and Treat. Initial contact with CHAI made on the possibility of a partnership. Follow up meeting with CHAI delegation on way forward on how to engage UHMG and other partners on the increased accessibility of Zinc in the market. Follow ups Paediatrician endorsements in a mass campaign started. Currently working with MOH on a partnership for the mass media campaign to increase public acceptance.
AFFORD%20Annual%20Report%20FY2012%20-%20Fin.docx