PRODUCTS 3 VISION 7 MISSION 7 SLOGANS 7 BRAND CHARACTERISTICS 7 BRAND IDENTITY 8 BRAND EQUITY 10 BRAND ASSOCIATION 11 BRAND SALES &PROFIT 12 MARKET SHARE 14 BRAND AWARENESS & LOYALTY 16 BRAND POSITIONING 19 MAJOR COMPETITORS 20 STRENGTH 21 WEAKNESS,OPPURTUNITIES & THREATS 22 RECOMMENDATIONS 22 ANNEXURES 23 BIBLIOGRAPHY 26 ABOUT APPLE Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. Apple was incorporated January 3, 1977 without
PRODUCTS 3 VISION 7 MISSION 7 SLOGANS 7 BRAND CHARACTERISTICS 7 BRAND IDENTITY 8 BRAND EQUITY 10 BRAND ASSOCIATION 11 BRAND SALES &PROFIT 12 MARKET SHARE 14 BRAND AWARENESS & LOYALTY 16 BRAND POSITIONING 19 MAJOR COMPETITORS 20 STRENGTH 21 WEAKNESS,OPPURTUNITIES & THREATS 22 RECOMMENDATIONS 22 ANNEXURES 23 BIBLIOGRAPHY 26 ABOUT APPLE Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, to sell the Apple I personal computer kit. They were hand-built by Wozniak and first shown to the public at the Homebrew Computer Club. Apple was incorporated January 3, 1977 without
78547418-BM-APPLE.docx