European Management Journal, 2001, Vol. 19 No.5, pp.534-542 (CRM), Saunders, M Research Methods for Business Students, 5th Edition, Harlow, et al, England, Prentice Hall Shanks & Tae, 2001, The Role of Knowledge Management in Moving to a Global Co-Operation in the New Millennium. The 9th Organisation, European Conference on Information Systems, Bled, Slovenia, June 27-29, 2001 Sheth 2001, Customer Relationship Management: Emerging Concepts, Tools et al., and Application, 8TH Reprint, New Delhi, Tata McGraw-Hill Shukla, P, 2010, Essentials of Marketing Research: Part I Approach, Research Ventus Publishing ApS, ISBN 978-87-7681-572-1 Design & Sampling, TCC, 2012, Dar es salaam The Field Force Guidelines Merchandising Standards, – (Not published) TCC, 2011, Dar es salaam, (Not published) Dealer Loyalty Program March 2012, TCC, 2010, Annual Report. Dar es Salaam, Masumini printers Wang, Y and Feng, H (2012), Customer relationship management capabilities: Management Decision, Vol. Measurement, antecedents and consequences, 50 Iss: 1 pp. 115 - 129 Winer, R, 2001, California A Framework For Customer Relationship Management, Management Review Vol43, No.4 Summer 2001
(CRM), European Management Journal, 2001, Vol. 19 No.5, pp.534-542 Saunders, M et al, Research Methods for Business Students, 5th Edition, Harlow, England, Prentice Hall Shanks & Tae, 2001, The Role of Knowledge Management in Moving to a Organisation, Global Co-Operation in the New Millennium. The 9th European Conference on Information Systems, Bled, Slovenia, June 27-29, 2001 Sheth et al., 2001, Customer Relationship Management: Emerging Concepts, Tools and Application, 8TH Reprint, New Delhi, Tata McGraw-Hill Shukla, P, 2010, Essentials of Marketing Research: Part I Approach, Research Design & Sampling, Ventus Publishing ApS, ISBN 978-87-7681-572-1 TCC, 2012, The Field Force Guidelines – Merchandising Standards, Dar es salaam (Not published) TCC, 2011, Dealer Loyalty Program March 2012, Dar es salaam, (Not published) TCC, 2010, Annual Report. Dar es Salaam, Masumini printers Wang, Y and Feng, H (2012), Customer relationship management capabilities: Measurement, antecedents and consequences, Management Decision, Vol. 50 Iss: 1 pp. 115 - 129 Winer, R, 2001, A Framework For Customer Relationship Management, California Management Review Vol43, No.4 Summer 2001
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