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Keller, K. F. (2012). Understanding the richness of brand relationships: Research dialogue on brands as intentional agents. Journal of Consumer Psychology, 22(2), 186-190. Kervyn, N., Fiske, S. T., & Malone, C. (2012). Brands as intentional agents framework: How perceived intentions and ability can map brand perception. Journal of Consumer Psychology, 22(2), 166-176. Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior. Journal of Consumer Psychology, 22(3), 332-351. Lee, M. S., Motion, J., & Conroy, D. (2009). Anti-consumption and brand avoidance. Journal of Business Research, 62(2), 169-180. MacInnis, D. J. (2012). Brands as intentional agents: Questions and extensions. Journal of Consumer Psychology, 22(2), 195-198. Mallick, S. K., & McCandless, B. R. (1966). A study of catharsis of aggression. Journal of Personality and Social Psychology, 4(6), 591-596. Markus, H., & Nurius, P. (1986). Possible selves. American Psychologist, 41(9), 954-969. McCrae, R. R., Costa, P. T., Lima, M. P., Simões, A., Ostendorf, F., Angleitner, A., Marušić, I., Bratko, D., Caprara, G. V., Barbaranelli, C., Chae, J. H., & Piedmont, R. L. (1999). Age differences in personality across the adult life span: Parallels in five cultures. Developmental Psychology, 35, 466-477. Mikulincer, M. (1998). Attachment working models and the sense of trust: An exploration of interaction goals and affect regulation. Journal of Personality and Social Psychology, 74(5), 1209-1224.
AA%20Model%20of%20Customer_Brand_Relationships%20Jan_09_2013-2.docx