factory Making Drinking Saving money; Feelings of worker;18 yrs; money; alcohol; Can open shop loneliness/frustration took E.S.L.E Opening a Chewing khat; with saved away from home; exam but didn’t shop/ Smoking money; peer pressure get the passing business; cigarette Getting grade to join Getting married; university married happy and healthy Commercial Sex Workers General Priorities Behavior we Benefits Barriers to behavior Characteristics want them to change change 21years Having Smoking; Dress Having a Clients; Bar owners; old; Dropped Money; like CSW; fruitful Drinking to deal with out of school Home; Drinking life/ the problems of the from grade 10 Family alcohol; No bright work (falling in correct and future love, getting consistent use married and of condoms having children) Bar Staff General Priorities Behavior we Benefits Barriers to behavior Characteristics want them to change change Bar girl Helping her receiving Save her life; Friends (peer pressure); (Waitress); Came family; money in Support her Chewing Khat; Smoking from a rural Continuing exchange for family tobacco; Clients area;20yrs old; her sex better; pressure them to drink Dropped out of education Having hope elementary Getting and bright school and came future to Addis. Transport Workers
factory worker;18 yrs; took E.S.L.E exam but didn’t get the passing grade to join university Making money; Opening a shop/ business; Getting married Drinking alcohol; Chewing khat; Smoking cigarette Saving money; Can open shop with saved money; Getting married; happy and healthy Feelings of loneliness/frustration away from home; peer pressure Commercial Sex Workers General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change 21years old; Dropped out of school from grade 10 Having Money; Home; Family (falling in love, getting married and having children) Smoking; Dress like CSW; Drinking alcohol; No correct and consistent use of condoms Having a fruitful life/ bright future Clients; Bar owners; Drinking to deal with the problems of the work Bar Staff General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change Bar girl (Waitress); Came from a rural area;20yrs old; Dropped out of elementary school and came to Addis. Helping her family; Continuing her education Getting receiving money in exchange for sex Save her life; Support her family better; Having hope and bright future Friends (peer pressure); Chewing Khat; Smoking tobacco; Clients pressure them to drink Transport Workers
alcohol_communication_strategy_design_workshop_report.docx