healthy local including markets) ability of local Initial support foods: eg especially in May require producers to scale from local food regulations on poorer subsidising by up - and then producers. But food safety, neighbourhoods. Government sustain enthusiasm and quality, and (companies may reach momentum may labelling of locally be reluctant to improved food erode as it produced and invest if they think safety standards becomes clear marketed workers then etc. Also assumes that food quality vegetables, meat, move to another that consumers standards and fish, fruit. Where job). will respond by product price controls are purchasing local consistency needs already in place, products. to improve. use these to encourage consumption of healthy products / discourage consumption of unhealthy products. Actively make Workplaces are Initially, the Potentially Some resistance workplaces “heart major catchment number of ‘heart difficult. On the from industry if it healthy” eg pools for large healthy’ work demand side, it thinks organising health numbers of environments. requires Government is checks amongst adults. Over the medium management to shifting the
healthy local foods: eg regulations on food safety, quality, and labelling of locally produced and marketed vegetables, meat, fish, fruit. Where price controls are already in place, use these to encourage consumption of healthy products / discourage consumption of unhealthy products. Actively make workplaces “heart healthy” eg organising health checks amongst Workplaces are major catchment pools for large numbers of adults. including especially in poorer neighbourhoods. Initially, the number of ‘heart healthy’ work environments. Over the medium markets) May require subsidising by Government (companies may be reluctant to invest if they think workers then move to another job). ability of local producers to scale up - and then sustain reach improved food safety standards etc. Also assumes that consumers will respond by purchasing local products. Potentially difficult. On the demand side, it requires management to Initial support from local food producers. But enthusiasm and momentum may erode as it becomes clear that food quality standards and product consistency needs to improve. Some resistance from industry if it thinks Government is shifting the
893050WP0P13040PUBLIC00NCD0Roadmap.docx