= 3.29 Standard deviation = 1119 - 329 2 100 100 = 11.19 - 3.29 2 = 11.19 - 10.8241 = 0.3659 Figure 5.16 Source: Survey Data 5.3.2 Customer Retention Table 5.17 Overall Questionnaire means & stranded deviation value Statements Mean Disagree Agree Strongly disagree Strongly Standard deviation agree Comparing another Company service do you think that ceylinco insurance 3.04 0.51 3 15 57 25 company service have a good quality? You can get best service from ceylinco 2.78 0.63 insurance company? 9 18 59 14 The life insurance plans of the ceylinco insurance company provide highest 2.94 0.65 7 13 59 21 benefits for you? The insurance plans, policies & procedure of ceylinco insurance company 3.16 0.59 3 14 47 36 are understand able easily? The preumim payment of the ceylinco insurance company is less than other 2.94 0.38 2 16 68 14 insurance company? Are you paid premiums on that time? 2.7 0.70 6 36 40 18
= 3.29 Standard deviation = 1119 - 329 2 100 100 = 11.19 - 3.29 2 = 11.19 - 10.8241 = 0.3659 Figure 5.16 Source: Survey Data 5.3.2 Customer Retention Table 5.17 Overall Questionnaire means & stranded deviation value Statements Strongly disagree Disagree Agree Strongly agree Mean Standard deviation Comparing another Company service do you think that ceylinco insurance company service have a good quality? 3 15 57 25 3.04 0.51 You can get best service from ceylinco insurance company? 9 18 59 14 2.78 0.63 The life insurance plans of the ceylinco insurance company provide highest benefits for you? 7 13 59 21 2.94 0.65 The insurance plans, policies & procedure of ceylinco insurance company are understand able easily? 3 14 47 36 3.16 0.59 The preumim payment of the ceylinco insurance company is less than other insurance company? 2 16 68 14 2.94 0.38 Are you paid premiums on that time? 6 36 40 18 2.7 0.70
a-study-on-customer-retention-at-ceylinco-insurance.docx