Support creative endeavour and investigate the potential for unique arts and cultural opportunities. Support local festivals and events and provide opportunities for participation in the arts for all ages. Advocate on behalf of the community for major event, tourism and cultural opportunities. Progress indicators: Type of indicator Indicators Target Result Comments Geelong Major Events economic Return on investment = Return on investment 74:1, which – benefit to the municipality 30:1 was higher than previous due to  D the biennial Australian International Airshow. Community satisfaction rating with Meet or exceed Result was 77 which was higher overall performance of arts Victorian Council than the State average. D  centres and libraries average Community satisfaction rating with Meet or exceed Result was 70 which was on par D overall performance of community Victorian Council with the State average.  and cultural activities average Community satisfaction rating with Meet or exceed Result was 70 which was higher overall performance of business, Victorian Council than the State average.  D community development and average tourism Cultural facility visitation (National National Wool Museum 14% increase p/a visitation to Wool Museum, Potato Shed, 3% per annum Museum and shop and 54%  Geelong Gallery, Courthouse Arts, increase in total activity and Central Library and Heritage programme engagement. Centre) Potato Shed - maintain Potato Shed - Maintained (at (at capacity) capacity).  Geelong Gallery 3% Slight decrease of 3% per annum per annum due to construction of GLHC. X D I Courthouse Arts 15% 15% per annum increase in per annum increase in attraction and retention of young attraction and retention people as participants and  of young people as audience. participants and audience Geelong Library and Geelong Library and Heritage Heritage Centre - Centre (annual target was not annual targets due to established due to construction of - construction of new GLHC). facility Number of domestic overnight Exceed the average The region received 3.1 million visitors (National Visitor Survey) annual growth for overnight visitors, an increase of overnight visitors to 10.6% on the previous year, on  I Regional Victoria par with the regional Victoria annual growth.
Support creative endeavour and investigate the potential for unique arts and cultural opportunities. Support local festivals and events and provide opportunities for participation in the arts for all ages. Advocate on behalf of the community for major event, tourism and cultural opportunities. Progress indicators: Type of indicator Indicators Target Result Comments D Geelong Major Events – economic benefit to the municipality Return on investment = 30:1  Return on investment 74:1, which was higher than previous due to the biennial Australian International Airshow. D Community satisfaction rating with overall performance of arts centres and libraries Meet or exceed Victorian Council average  Result was 77 which was higher than the State average. D Community satisfaction rating with overall performance of community and cultural activities Meet or exceed Victorian Council average  Result was 70 which was on par with the State average. D Community satisfaction rating with overall performance of business, community development and tourism Meet or exceed Victorian Council average  Result was 70 which was higher than the State average. D I Cultural facility visitation (National Wool Museum, Potato Shed, Geelong Gallery, Courthouse Arts, Central Library and Heritage Centre) National Wool Museum 3% per annum  14% increase p/a visitation to Museum and shop and 54% increase in total activity and programme engagement. Potato Shed - maintain (at capacity)  Potato Shed - Maintained (at capacity). Geelong Gallery 3% per annum X Slight decrease of 3% per annum due to construction of GLHC. Courthouse Arts 15% per annum increase in attraction and retention of young people as participants and audience  15% per annum increase in attraction and retention of young people as participants and audience. Geelong Library and Heritage Centre - annual targets due to construction of new facility - Geelong Library and Heritage Centre (annual target was not established due to construction of GLHC). I Number of domestic overnight visitors (National Visitor Survey) Exceed the average annual growth for overnight visitors to Regional Victoria  The region received 3.1 million overnight visitors, an increase of 10.6% on the previous year, on par with the regional Victoria annual growth.
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