product sale due to higher and appropriate productions. Psychological handling of 0.04 2 0.08 The company can target its customers psychologically and grasp their customers attention and interest towards their respective products. Product Development 0.14 2 0.28 The development of the product line can be improved by emphasizing and focusing on the variations in the fashion and the company had its joint venture with the Stella McCartney who establishes the concept branded wears among the females. Involvement of the company 0.05 3 0.15 The involvement of the company in the world wide affairs most probably n worldwide affairs like Olympics, world cups etc can improve the sales of the company. THREATS Competitor Companies 0.04 4 0.16 The companies like nike and puma are the major threat for the company because they are the strong manufacturers of sports goods and commodities. Rise in oil prices 0.06 3 0.18 The rise in the oil pricing is also the factor of decline because of which price for production also increases as well as the transportation expenses. Weak distribution channel 0.05 3 0.15 The company has very weak distribution channels as compared to its competitors that are puma and nike and it has diverse relationship with the many of the outlet brands. No major competitive edge 0.07 2 0.14 For the company Adidas, it has no competitive advantages to boost its sales. Low in revenue generation 0.07 3 0.21 The performance of the Adidas Company is not much efficient as compared to Nike as its employees revenues are 39 % better than Adidas.
product sale due to higher and appropriate productions. Psychological handling of customers 0.04 2 0.08 The company can target its customers psychologically and grasp their attention and interest towards their respective products. Product Development 0.14 2 0.28 The development of the product line can be improved by emphasizing and focusing on the variations in the fashion and the company had its joint venture with the Stella McCartney who establishes the concept branded wears among the females. Involvement of the company n worldwide affairs 0.05 3 0.15 The involvement of the company in the world wide affairs most probably like Olympics, world cups etc can improve the sales of the company. THREATS Competitor Companies 0.04 4 0.16 The companies like nike and puma are the major threat for the company because they are the strong manufacturers of sports goods and commodities. Rise in oil prices 0.06 3 0.18 The rise in the oil pricing is also the factor of decline because of which price for production also increases as well as the transportation expenses. Weak distribution channel 0.05 3 0.15 The company has very weak distribution channels as compared to its competitors that are puma and nike and it has diverse relationship with the many of the outlet brands. No major competitive edge 0.07 2 0.14 For the company Adidas, it has no competitive advantages to boost its sales. Low in revenue generation 0.07 3 0.21 The performance of the Adidas Company is not much efficient as compared to Nike as its employees revenues are 39 % better than Adidas.
Adidas.docx