References Bean, L. and Hott, D. (2005). Wiki: a speedy new tool to manage projects. Journal of Corporate 3-8. Accounting & Finance. 16(5). Cronin, J.J. (2009). Upgrading to Web 2.0: An experiential project to build a marketing Wiki. 66-75. Journal of Marketing Education. 31(1). Lamb, A. and Johnson, L. (2007). An information skills workout: Wikis and collaborative 57-59. Teacher Librarian. 34(5). writing” Lamb, A. and Johnson, L. (2009). Wikis and collaborative inquiry. School Library Media 48-51. Activities Monthly. 25(8). Lester, D.H. (2012). Social media: Changing advertising education. Online Journal of 116-125. Communication and Media Technologies. 2(1). Munoz, C.L. (2012). More than just Wikipedia: Creating a collaborative research library using a Wiki. 21-25. Marketing Education Review. 22(1). Parker, J. (2007). Blogs, wikis, podcasts, and other powerful tools for the classroom. Internet 289-291. and Higher Education. 10. Spiller, L., Tuten, T. and Carpenter, M. (2011, Spring). Social media and its role in direct and interactive IMC: Implications for practitioners and educators. International Journal of 74-85. Integrated Marketing Communications. Weber, J.M. (2008). The comparison and testing of hybrid-wiki course. Journal of Advancement Winter. 41-46. of Marketing Education. 13.
References Bean, L. and Hott, D. (2005). Wiki: a speedy new tool to manage projects. Journal of Corporate Accounting & Finance. 16(5). 3-8. Cronin, J.J. (2009). Upgrading to Web 2.0: An experiential project to build a marketing Wiki. Journal of Marketing Education. 31(1). 66-75. Lamb, A. and Johnson, L. (2007). An information skills workout: Wikis and collaborative writing” Teacher Librarian. 34(5). 57-59. Lamb, A. and Johnson, L. (2009). Wikis and collaborative inquiry. School Library Media Activities Monthly. 25(8). 48-51. Lester, D.H. (2012). Social media: Changing advertising education. Online Journal of Communication and Media Technologies. 2(1). 116-125. Munoz, C.L. (2012). More than just Wikipedia: Creating a collaborative research library using a Wiki. Marketing Education Review. 22(1). 21-25. Parker, J. (2007). Blogs, wikis, podcasts, and other powerful tools for the classroom. Internet and Higher Education. 10. 289-291. Spiller, L., Tuten, T. and Carpenter, M. (2011, Spring). Social media and its role in direct and interactive IMC: Implications for practitioners and educators. International Journal of Integrated Marketing Communications. 74-85. Weber, J.M. (2008). The comparison and testing of hybrid-wiki course. Journal of Advancement of Marketing Education. 13. Winter. 41-46.
07-Laird-Magee.Extended%20Abstract.docx