Detailing to health 2399 health 1512 pharmacy/drug Detailing stopped in August providers on providers calls made shop provider calls & 2012; combination use. 2216 Health provider 1449 pharmacies & calls drug shop calls made Develop materials for Brochures and racks Distribution on going New material (ABS boards, detailing and POS were produced with 50 racks so far posters, brochures and placement. placed in outlets flyers) with the doctor endorsement to be produced in the new FY. Media: Use radio, TV Concepts for new Restors/Zinkid ads Working on bringing MOH and billboards for campaign route began running on on board in the campaign. demand creation to developed; Radio, TV mass media - TV, Budget needed to maintain run all year and Outdoor radio, and suburb media for at least another 3 production was done signs months to create and achieve impact. Participate in health conferences for brand visibility Achieve annual sales 472,068 172,225 39% Vs Annual of 2,000,000 sachets for Restors 4,913,991 1,582,900 80% Vs Annual Achieve sales volume of 10,000,000 tablets for Zinkid Improve brand Campaign Awareness campaign awareness of the development began with the combination completed launch of the media campaign in the Increase availability, month of August accessibility and visibility of BCC survey yet to RESTORS/ZINKID start through 387 (75%) of pharmacies and 1,583 (60%) of drug shops in UHMG database Trainings & CMEs and trainings of 7 CMEs conducted in 1 CME conducted in Out of 145 providers CMEs for 1,000 HCPs in public & central region; 204 Gulu; 41 providers targeted for training in QTR Restors/Zinkid private sectors on attended trained 4, 92 providers were diarrhoea trained. Product orientation 1 CME conducted in Esther Atuuse management and meeting for drug Arua; 65 providers Achievements against the combination use. association meetings were trained
Detailing to health providers on combination use. 2399 health providers calls made 1449 pharmacies & drug shop calls made 1512 pharmacy/drug shop provider calls & 2216 Health provider calls Detailing stopped in August 2012; Develop materials for detailing and POS placement. Brochures and racks were produced Distribution on going with 50 racks so far placed in outlets New material (ABS boards, posters, brochures and flyers) with the doctor endorsement to be produced in the new FY. Media: Use radio, TV and billboards for demand creation to run all year Concepts for new campaign route developed; Radio, TV and Outdoor production was done Restors/Zinkid ads began running on mass media - TV, radio, and suburb signs Working on bringing MOH on board in the campaign. Budget needed to maintain media for at least another 3 months to create and achieve impact. Participate in health conferences for brand visibility Achieve annual sales of 2,000,000 sachets for Restors Achieve sales volume of 10,000,000 tablets for Zinkid 472,068 4,913,991 172,225 1,582,900 39% Vs Annual 80% Vs Annual Improve brand awareness of the combination Increase availability, accessibility and visibility of RESTORS/ZINKID through 387 (75%) of pharmacies and 1,583 (60%) of drug shops in UHMG database Campaign development completed Awareness campaign began with the launch of the media campaign in the month of August BCC survey yet to start Trainings & CMEs for Restors/Zinkid Esther Atuuse CMEs and trainings of 1,000 HCPs in public & private sectors on diarrhoea management and combination use. 7 CMEs conducted in central region; 204 attended Product orientation meeting for drug association meetings 1 CME conducted in Gulu; 41 providers trained 1 CME conducted in Arua; 65 providers were trained Out of 145 providers targeted for training in QTR 4, 92 providers were trained. Achievements against the
AFFORD%20Annual%20Report%20FY2012%20-%20Fin.docx