General Priorities Behavior we Benefits Barriers to Characteristics want them to behavior change change handsome guy; 28 Wants to buy Having sex with a Saving Nature of the work years old; Employed his own taxi; lot of different money and (tiring); Peer groups by the taxi owner; To get the job women; Chewing buying a pressure; The Taxi Driver done fast Khat; Low taxi; No they drive condom use exposure to HIV Young People General Priorities Behavior we Benefits Barriers to Characteristics want them to behavior change change Men and Women; Having fun; Chewing Khat; Save Money; Peer pressure; Grade 9- AAU; Education; Drinking alcohol; Finish school Having ways to get years old Being accepted Having successfully easy money by friends; concurrent Getting a good/ sexual partners paying job (maybe without condom) Religious Leaders (as implementers) General Priorities Behavior we want Benefits Characteristics them to change Priest To become a Drinks; Listen to music; More followers; priest of a Unfaithful Pious followers congregation; Make sure followers are not drinking; Being faithful Bar Owner (as implementer)
General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change handsome guy; 28 years old; Employed by the taxi owner; Taxi Driver Wants to buy his own taxi; To get the job done fast Having sex with a lot of different women; Chewing Khat; Low condom use Saving money and buying a taxi; No exposure to HIV Nature of the work (tiring); Peer groups pressure; The they drive Young People General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change Men and Women; Grade 9- AAU; years old Having fun; Education; Being accepted by friends; Getting a good/ paying job Chewing Khat; Drinking alcohol; Having concurrent sexual partners (maybe without condom) Save Money; Finish school successfully Peer pressure; Having ways to get easy money Religious Leaders (as implementers) General Characteristics Priorities Behavior we want them to change Benefits Priest To become a priest of a congregation; Make sure followers are not drinking; Being faithful Drinks; Listen to music; Unfaithful More followers; Pious followers Bar Owner (as implementer)
alcohol_communication_strategy_design_workshop_report.docx