Newspapers / mags / books they read i. Favourite internet sites j. Lifestyle / physical issues that may k. affect their food choice l. What else? Identify the key characteristics that your target market want out of a breakfast cereal? Taste Nutrition a. Ease of use b. Product style c. What else? d. e. How would you describe the image and style you trying to create with your brand? What are the key design elements you want to include in your front cover? What existing product are direct competitors to your product? What are the best attributes about your competitors products that are most attractive to your customers? What problems / deficiencies do your competitors have that you are going to solve with your product? What is your minded proposition’ or ‘Single Unique selling in one sentence, explain – why someone would buy your product?
Newspapers / mags / books they read Favourite internet sites Lifestyle / physical issues that may affect their food choice What else? i. j. k. l. Identify the key characteristics that your target market want out of a breakfast cereal? Taste Nutrition Ease of use Product style What else? a. b. c. d. e. How would you describe the image and style you trying to create with your brand? What are the key design elements you want to include in your front cover? What existing product are direct competitors to your product? What are the best attributes about your competitors products that are most attractive to your customers? What problems / deficiencies do your competitors have that you are going to solve with your product? What is your ‘Single minded proposition’ or Unique selling – in one sentence, explain why someone would buy your product?
AITC%20BSBMKG413A%20-%20SCC%20Learner%20guide%20V1-14.docx