maximize their effectiveness by providing rank-relevant information (e.g., are in the “you most unhealthy 10% of eaters”) rather than information relative to average behaviors (e.g., consume 500 calories more than the average person”). “you
maximize their effectiveness by providing rank-relevant information (e.g., “you are in the most unhealthy 10% of eaters”) rather than information relative to average behaviors (e.g., “you consume 500 calories more than the average person”).
aldrovandi%20social%20norms%20and%20rank%20based%20nudging.docx