Assignment – Submit case topic & initial references Nov. 3 Community relations again! Your turn! Case presentation(s) ▪ Letter to the 10-year-old girl who applied to the Paris Summer Innovation Fellowship (Sakai) Nov. 8 Advocacy and activism ▪ Seven principles of advocacy communications (Sakai) Election Day!!!!!! ▪ Moving forward, fighting back ▪ Online activists vs. Kraft foods: A case of social media hijacking (Sakai) (Sakai) ▪ Listen to ‘Celebrity influence’ with Jessica Myrick Oooh! Another chance to lead the discussion! Nov. 10 More advocacy and activism ▪ The Real Silent Sam Coalition: Manifesto 2015 (Sakai) Guest speaker: JoAnna Williamson ▪ About JoAnna (Sakai) Case study check-in Assignment – submit a draft of your case overview ▪ How’s it goin’? Nov. 15 Employee communication ▪ Employee communications: More than top down ▪ The forgotten stakeholder? communications (Sakai) ▪ Randstad Engagement Study 2015 (Sakai) ▪ Scripps Workforce Communications Program (Sakai) Discussioning, anyone?? Nov. 17 Again with the employee thing ▪ Innovation in Internal Communications and CSR (Sakai) ▪ Amazon's PR troubles show how corporate culture impacts brand perception (Sakai) Join the case discussion fun! Date Topic Readings/Assignments Nov. 22 Consumer relations, branding with PR ▪ 3 ways PR does branding well (Sakai) ▪ Telling the story ▪ The rise and demise of Thomas Cook Travel (Sakai) ▪ Protecting the brand’s rep ▪ Case study: How Whirlpool heated up sales by warming up 'Cold Metal' (Sakai) ▪ Vibrators: A mainstream product continues to shed its taboo past (Sakai) Your turn, if you wanna! Thanksgiving break!!! No classes November 23-27. Happy Turkey Day! Nov. 29 Case study updates ▪ How to build a world-class crisis communications playbook (Sakai) Crisis communication and risk ▪ The single biggest lesson from Chipotle's recent branding management woes (Sakai) ▪ Are you ready? Are your ▪ Zombies gone viral (Sakai) stakeholders ready?
Assignment – Submit case topic & initial references Nov. 3 Community relations again! Your turn! Case presentation(s) ▪ Letter to the 10-year-old girl who applied to the Paris Summer Innovation Fellowship (Sakai) Nov. 8 Election Day!!!!!! Advocacy and activism ▪ Moving forward, fighting back ▪ Seven principles of advocacy communications (Sakai) ▪ Online activists vs. Kraft foods: A case of social media hijacking (Sakai) ▪ Listen to ‘Celebrity influence’ with Jessica Myrick (Sakai) Oooh! Another chance to lead the discussion! Nov. 10 More advocacy and activism Guest speaker: JoAnna Williamson Case study check-in ▪ How’s it goin’? ▪ The Real Silent Sam Coalition: Manifesto 2015 (Sakai) ▪ About JoAnna (Sakai) Assignment – submit a draft of your case overview Nov. 15 Employee communication ▪ The forgotten stakeholder? ▪ Employee communications: More than top down communications (Sakai) ▪ Randstad Engagement Study 2015 (Sakai) ▪ Scripps Workforce Communications Program (Sakai) Discussioning, anyone?? Nov. 17 Again with the employee thing ▪ Innovation in Internal Communications and CSR (Sakai) ▪ Amazon's PR troubles show how corporate culture impacts brand perception (Sakai) Join the case discussion fun! Date Topic Readings/Assignments Nov. 22 Consumer relations, branding with PR ▪ Telling the story ▪ Protecting the brand’s rep ▪ 3 ways PR does branding well (Sakai) ▪ The rise and demise of Thomas Cook Travel (Sakai) ▪ Case study: How Whirlpool heated up sales by warming up 'Cold Metal' (Sakai) ▪ Vibrators: A mainstream product continues to shed its taboo past (Sakai) Your turn, if you wanna! Thanksgiving break!!! No classes November 23-27. Happy Turkey Day! Nov. 29 Case study updates Crisis communication and risk management ▪ Are you ready? Are your stakeholders ready? ▪ How to build a world-class crisis communications playbook (Sakai) ▪ The single biggest lesson from Chipotle's recent branding woes (Sakai) ▪ Zombies gone viral (Sakai)
730-Boynton-Fall2016.docx