Nine Additional Case Studies Case study title Keywords Denny’s Millennial Strategy Denny’s, Tumblr, Twitter, Instagram, rebranding, millennials, content marketing Snap, Inc.: Pushing the Limits Snapchat, Facebook, brand community, brand content, paid of Social Media Communities content, Audi The Role of Digital Influencers Digital influencers, social media, Instagram, endorsement in Social Media The Rise and Fall of a Fake Influence impressions, source credibility, fake, Instagram Psychologist as an Instagram celebrity Celebrity Research community, online social networks, localization, AcademLink Information – discussion, networking, collaboration, communication, before Socialization informative portal. Social Media Marketing in the Word of mouth, customer reviews, social community, Wedding Planning Industry social media strategy Authentic and Fake Catphishing, influence, social media posts, fake product Consumers? Accepting the use reviews, regulation of Native Advertisements in Social Media Nebraska State Historical Social media campaign, social media zones, types of media Society Foundation: The outreach Nebraska Marker Project Launch Combining Qualitative Leveraging social media data, market research Marketing Research with
Nine Additional Case Studies Case study title Keywords Denny’s Millennial Strategy Denny’s, Tumblr, Twitter, Instagram, rebranding, millennials, content marketing Snap, Inc.: Pushing the Limits of Social Media Communities Snapchat, Facebook, brand community, brand content, paid content, Audi The Role of Digital Influencers in Social Media Digital influencers, social media, Instagram, endorsement The Rise and Fall of a Fake Psychologist as an Instagram Celebrity Influence impressions, source credibility, fake, Instagram celebrity AcademLink – Information before Socialization Research community, online social networks, localization, discussion, networking, collaboration, communication, informative portal. Social Media Marketing in the Wedding Planning Industry Word of mouth, customer reviews, social community, social media strategy Authentic and Fake Consumers? Accepting the use of Native Advertisements in Social Media Catphishing, influence, social media posts, fake product reviews, regulation Nebraska State Historical Society Foundation: The Nebraska Marker Project Launch Social media campaign, social media zones, types of media outreach Combining Qualitative Marketing Research with Leveraging social media data, market research
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