Consumer ABS boards-1000 Provider training at GLCs and 15 15 other health facilities with Programs Sales (2,800,000 cycles + 1,500,000 1,500,000 1,500,000 1,700,000 Long term methods) BRAND ACTIVITIES/TARGETS/OUTPUTS Q1 Q2 Q3 Mass media (Mass media Radio - Radio Radio stations – 8 ,P.R – print write ups in female magazines ) Softsure Facility based CMEs & training at 8 8 4 GLCs and large hospitals – 20 Paul & Barbra Participation in FP Related 2 2 2 exhibitions/ forums and conferences Detailing/merchandizing 3 3 2 Hospital activations Hospital activations Antenatal/maternity Hospital 5 5 activations – 10 facilities and GLCs included. P.O.S Materials production T-shirts 500 (Consumer brochures, Posters, Provider Brochures – posters) 5000 Consumer brochures - 1000 Sales (72,000 cycles) 24,000 24,000 24,000 BRAND ACTIVITIES/TARGETS/OUTPUTS Q1 Q2 Q3 Mass media (Mass media Radio, TV, Print Radio, TV, Print Radio, print Radio (6) , TV (1), P.R (3) – print write ups in magazines) NewFem
Consumer ABS boards-1000 Provider training at GLCs and other health facilities with Programs 15 15 Sales (2,800,000 cycles + 1,700,000 Long term methods) 1,500,000 1,500,000 1,500,000 BRAND ACTIVITIES/TARGETS/OUTPUTS Q1 Q2 Q3 Softsure Paul & Barbra Mass media (Mass media Radio stations – 8 ,P.R – print write ups in female magazines ) Radio - Radio Facility based CMEs & training at GLCs and large hospitals – 20 8 8 4 Participation in FP Related exhibitions/ forums and conferences 2 2 2 Detailing/merchandizing 3 3 2 Antenatal/maternity Hospital activations – 10 facilities and GLCs included. Hospital activations 5 Hospital activations 5 P.O.S Materials production (Consumer brochures, Posters, posters) T-shirts 500 Provider Brochures – 5000 Consumer brochures - 1000 Sales (72,000 cycles) 24,000 24,000 24,000 BRAND ACTIVITIES/TARGETS/OUTPUTS Q1 Q2 Q3 NewFem Mass media (Mass media Radio (6) , TV (1), P.R (3) – print write ups in magazines) Radio, TV, Print Radio, TV, Print Radio, print
AFFORD-UHMG%20FY2013%20WORK%20PLAN%20-%20Final-20Dec.docx