Outcome 3.3.1 – organize ideas and information by selecting or developing categories appropriate to a particular topic and purpose Outcome 3.3.6- asses if the amount and quality of gathered information is appropriate to purpose and audience; address information gaps CATEGORY 4 3 2 1 Campaign/Product Student created an Students create an Students create an The advertisement original, accurate accurate accurate is not accurate. and interesting advertisement that advertisement but it advertisement that adequately does not adequately adequately addresses the target address the target addresses the target audience audience audience Elements Students included Students included Students included Students did not all required criteria. most required some required include required criteria. criteria. criteria. Information The information The information The information The information gathered and gathered and gathered and gathered and included about the included about the included about the included about the product is all product is mostly product is product is not relevant and relevant and somewhat relevant relevant and informative for the informative for the and informative for informative for the advertisement. advertisement. the advertisement. advertisement. Persuasive The advertisement The advertisement The advertisement Student cannot used 3 persuasive used 2 persuasive used 1 persuasive describe what Techniques techniques and techniques and technique and persuasive student can name student can name student can name it techniques were each and show each and show where and show where used. where s/he used it. s/he used it. s/he used it. Images The images chosen The images chosen The images chosen The images chosen were purposeful and were relevant and were relevant but were not relevant or chosen with the chosen with the not chosen with the chosen with the target audience in target audience in target audience in target audience in mind. mind. mind. mind.
Outcome 3.3.1 – organize ideas and information by selecting or developing categories appropriate to a particular topic and purpose Outcome 3.3.6- asses if the amount and quality of gathered information is appropriate to purpose and audience; address information gaps CATEGORY 4 3 2 1 Campaign/Product Student created an original, accurate and interesting advertisement that adequately addresses the target audience Students create an accurate advertisement that adequately addresses the target audience Students create an accurate advertisement but it does not adequately address the target audience The advertisement is not accurate. Elements Students included all required criteria. Students included most required criteria. Students included some required criteria. Students did not include required criteria. Information The information gathered and included about the product is all relevant and informative for the advertisement. The information gathered and included about the product is mostly relevant and informative for the advertisement. The information gathered and included about the product is somewhat relevant and informative for the advertisement. The information gathered and included about the product is not relevant and informative for the advertisement. Persuasive Techniques The advertisement used 3 persuasive techniques and student can name each and show where s/he used it. The advertisement used 2 persuasive techniques and student can name each and show where s/he used it. The advertisement used 1 persuasive technique and student can name it and show where s/he used it. Student cannot describe what persuasive techniques were used. Images The images chosen were purposeful and chosen with the target audience in mind. The images chosen were relevant and chosen with the target audience in mind. The images chosen were relevant but not chosen with the target audience in mind. The images chosen were not relevant or chosen with the target audience in mind.
Advertising%20Assignment.docx