Priority: Greater Geelong is a leading city for tourism, arts, culture and events We will build on our past success and continue the tradition of attracting major events and supporting local festivals with diverse art and cultural activities. Whether for business or leisure, our region is a preferred destination for local, national and international visitors. We will: Promote the unique strengths our region has to offer such as our natural assets, world class sporting facilities and a great lifestyle. Build on the opportunities that being largest city offers and our proximity to Victoria’s second capital. Victoria’s Support creative endeavour and investigate the potential for unique arts and cultural opportunities. Support local festivals and events and provide opportunities for participation in the arts for all ages. Advocate on behalf of the community for major event, tourism and cultural opportunities. Progress indicators: Type of indicator Indicators Target Geelong Major Events economic benefit to the – D Return on investment = 30:1 municipality Community satisfaction rating with overall Meet or exceed Victorian Council D performance of arts centres and libraries (Local average Government Community Satisfaction Survey) Community satisfaction rating with overall Meet or exceed Victorian Council D performance of community and cultural activities average (Local Government Community Satisfaction Survey) Community satisfaction rating with overall performance of business, community development Meet or exceed Victorian Council D and tourism (Local Government Community average Satisfaction Survey) National Wool Museum - 3% increase per annum Potato Shed - maintain (at capacity) Geelong Gallery - 3% increase per annum Cultural facility visitation (National Wool Museum, D I Potato Shed, Geelong Gallery, Courthouse Arts, Courthouse Arts - 15% per annum Central Geelong Library and Heritage Centre) increase in attraction and retention of young people as participants and audience Geelong Library and Heritage Centre targets revised annually – due to construction of new facility Exceed the average annual Number of domestic overnight visitors (National I growth for overnight visitors to Visitor Survey) Regional Victoria Exceed the average annual Number of international overnight visitors I growth for overnight visitors to (International Visitor Survey) Regional Victoria
Priority: Greater Geelong is a leading city for tourism, arts, culture and events We will build on our past success and continue the tradition of attracting major events and supporting local festivals with diverse art and cultural activities. Whether for business or leisure, our region is a preferred destination for local, national and international visitors. We will: Promote the unique strengths our region has to offer such as our natural assets, world class sporting facilities and a great lifestyle. Build on the opportunities that being Victoria’s second largest city offers and our proximity to Victoria’s capital. Support creative endeavour and investigate the potential for unique arts and cultural opportunities. Support local festivals and events and provide opportunities for participation in the arts for all ages. Advocate on behalf of the community for major event, tourism and cultural opportunities. Progress indicators: Type of indicator Indicators Target D Geelong Major Events – economic benefit to the municipality Return on investment = 30:1 D Community satisfaction rating with overall performance of arts centres and libraries (Local Government Community Satisfaction Survey) Meet or exceed Victorian Council average D Community satisfaction rating with overall performance of community and cultural activities (Local Government Community Satisfaction Survey) Meet or exceed Victorian Council average D Community satisfaction rating with overall performance of business, community development and tourism (Local Government Community Satisfaction Survey) Meet or exceed Victorian Council average D I Cultural facility visitation (National Wool Museum, Potato Shed, Geelong Gallery, Courthouse Arts, Central Geelong Library and Heritage Centre) National Wool Museum - 3% increase per annum Potato Shed - maintain (at capacity) Geelong Gallery - 3% increase per annum Courthouse Arts - 15% per annum increase in attraction and retention of young people as participants and audience Geelong Library and Heritage Centre – targets revised annually due to construction of new facility I Number of domestic overnight visitors (National Visitor Survey) Exceed the average annual growth for overnight visitors to Regional Victoria I Number of international overnight visitors (International Visitor Survey) Exceed the average annual growth for overnight visitors to Regional Victoria
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