Softsure 72,000 cycles (4,800 CYPs) 21,640 (+ 14360 25,040 64% Vs Annual promotion variance 3640) Target Activations at ANC, 26 maternity homes and providers hospitals reached D/S operators’ Target of 10 hospital meetings maternity centers On-going in International promoting Softsure all regions Women’s Detailing to HCPs (gyn., around convention – midwives, nurses, Uganda Lweza, pharmacy dispensers) at Kakungulu private sector clinics estates women’s Radio and TV adverts community and Participate at FP Sheraton on exhibitions for visibility Women’s day Link Mothers clubs to ANCs with hospital-based activations Collaborate with MCP program for VHTS and community interventions Access through MSU, RHU, ´NGAGE, FHI, MSH, HCP Partner with fast-moving goods company targeting same audience (young mothers, breastfeeding mothers) Trainings & Conduct CMEs among 7 – 556 Kibuli, IHK,& CMEs for HCPs providers Mengo, Paragon, Softsure Mengo Nursing, Juliet Rugarama , Rumanyika Ishaka, Ibanda. Softsure 72,000 cycles (4,800 CYPs) 21,640 (+ 14360 25,040 64% promotion variance 3640) Activations at ANC, 26 providers maternity homes and reached hospitals Target of 10 hospital maternity centers Countrywide promoting Softsure detailing Exhibited at D/S Detailing to HCPs (gyn., operators’ midwives, nurses, meetings pharmacy dispensers) at International private sector clinics Women’s Radio and TV adverts convention – Participate at FP Lweza,
Softsure promotion 72,000 cycles (4,800 CYPs) 21,640 (+ variance 3640) 14360 25,040 64% Vs Annual Target Activations at ANC, maternity homes and hospitals Target of 10 hospital maternity centers promoting Softsure Detailing to HCPs (gyn., midwives, nurses, pharmacy dispensers) at private sector clinics Radio and TV adverts Participate at FP exhibitions for visibility Link Mothers clubs to ANCs with hospital-based activations Collaborate with MCP program for VHTS and community interventions Access through MSU, RHU, ´NGAGE, FHI, MSH, HCP Partner with fast-moving goods company targeting same audience (young mothers, breastfeeding mothers) 26 providers reached On-going in all regions around Uganda D/S operators’ meetings International Women’s convention – Lweza, Kakungulu estates women’s community and Sheraton on Women’s day Trainings & CMEs for Softsure Juliet Rumanyika Conduct CMEs among HCPs 7 – 556 providers Kibuli, IHK,& Mengo, Paragon, Mengo Nursing, Rugarama , Ishaka, Ibanda. Softsure promotion 72,000 cycles (4,800 CYPs) Activations at ANC, maternity homes and hospitals Target of 10 hospital maternity centers promoting Softsure Detailing to HCPs (gyn., midwives, nurses, pharmacy dispensers) at private sector clinics Radio and TV adverts Participate at FP 21,640 (+ variance 3640) 14360 25,040 26 providers reached Countrywide detailing 64% Exhibited at D/S operators’ meetings International Women’s convention – Lweza,
AFFORD%20FY2012%20Q2%20Report%20FINAL.docx