Persuasive Letter Rubric 0 1 2 3 Brochure Brochure Brochure Brochure shows no shows evidence shows evidence shows evidence evidence of of some of great of great Style consideration consideration consideration consideration of purpose/ of purpose/ of audience/ of audience/ audience in audience in purpose in purpose in writing style. style. style, shown in style, shown in content and word choice, graphics. sentence structure, content, and graphics. Ethos/ Pathos/ Brochure Brochure Brochure Brochure Logos and includes no use includes includes includes Persuasive of appeals or minimum use effective use of effective use of Strategies persuasive of appeals, appeals, appeals, strategies. appealing to appealing to appealing to either ethos, ethos, pathos, ethos, pathos, pathos, or and logos. and logos. logos. Brochure Brochure includes at includes least one multiple persuasive persuasive strategy. strategies. Organization/ Brochure is Brochure is Brochure is Brochure’s Inclusion of not organized somewhat organized organization Counterclaims logically with organized with logically with enhances no graphics or some graphics many content and text features. and text examples of includes features. graphics and varying text features. graphics and text features. Spelling/ Spelling and Spelling and Spelling and Writing Grammar/ grammar grammar grammar contains little Overall errors inhibit errors errors rarely to no spelling Presentation understanding occasionally inhibit and grammar frequently. inhibit understanding. errors. understanding.
Persuasive Letter Rubric Style Brochure shows no evidence of consideration of purpose/ audience in writing style. Brochure shows evidence of some consideration of purpose/ audience in style. Brochure shows evidence of great consideration of audience/ purpose in style, shown in content and graphics. Brochure shows evidence of great consideration of audience/ purpose in style, shown in word choice, sentence structure, content, and graphics. Ethos/ Pathos/ Logos and Persuasive Strategies Brochure includes no use of appeals or persuasive strategies. Brochure includes minimum use of appeals, appealing to either ethos, pathos, or logos. Brochure includes effective use of appeals, appealing to ethos, pathos, and logos. Brochure includes at least one persuasive strategy. Brochure includes effective use of appeals, appealing to ethos, pathos, and logos. Brochure includes multiple persuasive strategies. Organization/ Inclusion of Counterclaims Brochure is not organized logically with no graphics or text features. Brochure is somewhat organized with some graphics and text features. Brochure is organized logically with many examples of graphics and text features. Brochure’s organization enhances content and includes varying graphics and text features. Spelling/ Grammar/ Overall Presentation Spelling and grammar errors inhibit understanding frequently. Spelling and grammar errors occasionally inhibit understanding. Spelling and grammar errors rarely inhibit understanding. Writing contains little to no spelling and grammar errors. 0 1 2 3
Advertisement%20Brochure%20Assignment%20Sheet.docx