It is important to emphasize the importance of having a common database for customer information. This will help the entire organisation to have the same shared knowledge of the customer and plan how to satisfy him better. So, CRM technologies, like ERP, help the companies in cross functional integration. Through such technologies the front office (sales, marketing and customer service) can be integrated with the back office (finance, human resources, manufacturing operations etc). It is uncommon however to find different customer data bases even in ERP enabled organisations in Tanzania. This leads to varying details about the same customer. 2.3.1.6 Systems, Applications and Products for Data Processing (SAP) According to JTI (2010) the acronym SAP stands for Applications and ‘Systems, Products for Data This means, SAP is a tool, a software product that Processing’. provides a single technology to streamline the sharing of data and information. SAP accrues the user with the following advantages: Flexibility integrates different systems and processes, links many – together, and handles multi languages and currencies Scalable supports current needs and adapts to future changing – operational needs Expandable accommodates new software for specific business – requirements Simple installation easily and efficiently installed – Some of the information that can be maintained and retrieved from SAP includes sales transactions, customer contacts, managing customer data in a simple user
It is important to emphasize the importance of having a common database for customer information. This will help the entire organisation to have the same shared knowledge of the customer and plan how to satisfy him better. So, CRM technologies, like ERP, help the companies in cross functional integration. Through such technologies the front office (sales, marketing and customer service) can be integrated with the back office (finance, human resources, manufacturing operations etc). It is uncommon however to find different customer data bases even in ERP enabled organisations in Tanzania. This leads to varying details about the same customer. 2.3.1.6 Systems, Applications and Products for Data Processing (SAP) According to JTI (2010) the acronym SAP stands for ‘Systems, Applications and Products for Data Processing’. This means, SAP is a tool, a software product that provides a single technology to streamline the sharing of data and information. SAP accrues the user with the following advantages: Flexibility – integrates different systems and processes, links many together, and handles multi languages and currencies Scalable – supports current needs and adapts to future changing operational needs Expandable – accommodates new software for specific business requirements Simple installation – easily and efficiently installed Some of the information that can be maintained and retrieved from SAP includes sales transactions, customer contacts, managing customer data in a simple user
Abdallah_Mwaduga.docx