Paths Path Hypotheses Test coefficients results γ11 → Dependence 0.373*** H1a Supported Customer relationship investment γ21 → Trust 0.168* H3a Supported Customer relationship investment γ12 Social → Dependence 0.374*** H1b Supported sticking γ22 Social → Trust 0.626*** H3b Supported sticking γ13 → Dependence 0.411*** H1c Supported Relationshi p end costs γ23 → Trust 0.107* H3c Supported Relationship end costs γ14 → Dependence −0.282*** H1d Supported Customer expertise γ24 → Trust 0.089* H3d Supported Customer expertise β31 → Calculative 0.234*** H2a Supported Dependence loyalty β41 → Affective −0.413*** H2b Supported Dependence loyalty β32 Trust → Calculative −0.227*** H4a Supported loyalty β42 Trust → Affective 0.373*** H4b Supported loyalty *** p˂0.001. * p˂0.05. Table Moderating effects of interaction satisfaction Main effects Interaction satisfaction Test of Difference H Test level path in χ2 value results coefficient growth
Paths Path coefficients Hypotheses Test results γ11 Customer relationship investment → Dependence 0.373*** H1a Supported γ21 Customer relationship investment → Trust 0.168* H3a Supported γ12 Social sticking → Dependence 0.374*** H1b Supported γ22 Social sticking → Trust 0.626*** H3b Supported γ13 Relationshi p end costs → Dependence 0.411*** H1c Supported γ23 Relationship end costs → Trust 0.107* H3c Supported γ14 Customer expertise → Dependence −0.282*** H1d Supported γ24 Customer expertise → Trust 0.089* H3d Supported β31 Dependence → Calculative loyalty 0.234*** H2a Supported β41 Dependence → Affective loyalty −0.413*** H2b Supported β32 Trust → Calculative loyalty −0.227*** H4a Supported β42 Trust → Affective loyalty 0.373*** H4b Supported *** p˂0.001. * p˂0.05. Table Moderating effects of interaction satisfaction Main effects Interaction satisfaction level Test of path coefficient growth Difference in χ2 value H Test results
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