NAME___________________________________________ PRODUCT NAME ________________________________ DUE DATE: ______________________________________ Categories Level 4 Level 3 Level 2 Level 1 Mark 80 - 100% 70 -79% 60 - 69% 50 59% – Knowledge (10 marks) (Demonstrates Demonstrates Demonstrates Demonstrates understanding of: Demonstrates thorough considerable some Branding limited /10 understanding of understanding of understanding of Marketing Mix (4P's) understanding of content content content Market Segmentation content (2C's) Print Ad Market Research Thinking (15 marks) (Effective analysis and reflection of: Uses processing Uses processing Uses processing Uses processing components of the 4Ps skills with a high skills with skills with some skills with /15 (Marketing Mix and degree of considerable effectiveness limited Promotional Mix) and effectiveness effectiveness effectiveness Markey Segment (2C's) AIDA Market Research concepts Communication (10 marks) Uses marketing Uses marketing Uses marketing Uses marketing (Effective use of marketing vocabulary and vocabulary and vocabulary and vocabulary and vocabulary and terminology) terminology with terminology with terminology with terminology with /5 a high degree of considerable some limited effectiveness. effectiveness. effectiveness. effectiveness. (Effective use of and clear Expresses and Expresses and Expresses and Expresses and expression and logical organizes ideas organizes ideas organizes ideas organizes ideas organization of ideas and and information and information and information and information /5 information) with a high with considerable with some with limited degree of effectiveness effectiveness. effectiveness. effectiveness Additional Comments:
NAME___________________________________________ PRODUCT NAME ________________________________ DUE DATE: ______________________________________ Categories Level 4 80 - 100% Level 3 70 -79% Level 2 60 - 69% Level 1 50 – 59% Mark Knowledge (10 marks) (Demonstrates understanding of: Branding Marketing Mix (4P's) Market Segmentation (2C's) Print Ad Market Research Demonstrates thorough understanding of content Demonstrates considerable understanding of content Demonstrates some understanding of content Demonstrates limited understanding of content /10 Thinking (15 marks) (Effective analysis and reflection of: components of the 4Ps (Marketing Mix and Promotional Mix) and Markey Segment (2C's) AIDA Market Research concepts Uses processing skills with a high degree of effectiveness Uses processing skills with considerable effectiveness Uses processing skills with some effectiveness Uses processing skills with limited effectiveness /15 Communication (10 marks) (Effective use of marketing vocabulary and terminology) (Effective use of and clear expression and logical organization of ideas and information) Uses marketing vocabulary and terminology with a high degree of effectiveness. Expresses and organizes ideas and information with a high degree of effectiveness Uses marketing vocabulary and terminology with considerable effectiveness. Expresses and organizes ideas and information with considerable effectiveness Uses marketing vocabulary and terminology with some effectiveness. Expresses and organizes ideas and information with some effectiveness. Uses marketing vocabulary and terminology with limited effectiveness. Expresses and organizes ideas and information with limited effectiveness. /5 /5 Additional Comments:
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