in Eastern region; 4 CMEs were annual target: 556 providers were conducted in the 947 providers trained Vs trained. eastern region – in 1000 Jinja (37 providers 1 CME conducted in attended), Tororo (40 the Northern & West providers attended), Nile regions with 95 Pallisa (7 providers providers in attended) and Soroti attendance (8 providers A total of 855 attended) – a total of providers were 92 health providers trained were trained Brand Q1, Q2,Q3 Achieved Q4 Actual Progress, Comments Condom "O" Open 4,000 additional 1121 287 outlets Hindered target increase promotion ‘O’ outlets due to stock out of ‘O’ in (supermarkets, Q3. Jeanne Marie dukas/kiosks, hotels, Nakato lodges) Sales volume of 639,938 607,824 86% Vs Annual 1,500,000 pieces 1 mass media Radio – 7 stations A countrywide mass Sponsorship of TV news campaign (DJ running + TV (NTV) media condom headlines & an endorsements, TV and promotion was endorsement in the Africa radio spots) developed and Cup of Nations on NBS. awaits execution. POS placement of Carried out Limited merchandizing 10,000 posters and placement because of stock out in 5000 metal plates countrywide during most outlets affected MITs across central, getting to 100%. eastern and northern region as well as field trips with over 150 outlets reached. 12 regional concert 2 Vision Group in April – sponsorships Western region – Ekinihiro in Western Uganda & sponsorship of the CECAFA tournament. 8 ‘O’ theme nights in 23 1 theme night at the These are to resume with leading night THATCH-Eastern the ‘O’ promotion. clubs/bars per region Region. Weekly supervision Trade visits were done in visits to monitor Central, Eastern and activities. Northern region.
in Eastern region; 556 providers were trained. 1 CME conducted in the Northern & West Nile regions with 95 providers in attendance A total of 855 providers were trained 4 CMEs were conducted in the eastern region – in Jinja (37 providers attended), Tororo (40 providers attended), Pallisa (7 providers attended) and Soroti (8 providers attended) – a total of 92 health providers were trained annual target: 947 providers trained Vs 1000 Brand Q1, Q2,Q3 Achieved Q4 Actual Progress, Comments Condom "O" promotion Jeanne Marie Nakato Open 4,000 additional ‘O’ outlets (supermarkets, dukas/kiosks, hotels, lodges) 1121 287 outlets Hindered target increase due to stock out of ‘O’ in Q3. Sales volume of 1,500,000 pieces 639,938 607,824 86% Vs Annual 1 mass media campaign (DJ endorsements, TV and radio spots) Radio – 7 stations running + TV (NTV) A countrywide mass media condom promotion was developed and awaits execution. Sponsorship of TV news headlines & an endorsement in the Africa Cup of Nations on NBS. POS placement of 10,000 posters and 5000 metal plates Carried out placement countrywide during MITs across central, eastern and northern region as well as field trips with over 150 outlets reached. Limited merchandizing because of stock out in most outlets affected getting to 100%. 12 regional concert sponsorships 2 Vision Group in April – Western region – Ekinihiro in Western Uganda & sponsorship of the CECAFA tournament. 8 ‘O’ theme nights in leading night clubs/bars per region 23 1 theme night at the THATCH-Eastern Region. These are to resume with the ‘O’ promotion. Weekly supervision visits to monitor activities. Trade visits were done in Central, Eastern and Northern region.
AFFORD%20Annual%20Report%20FY2012%20-%20Fin.docx