Put in place mechanisms for monitoring and evaluation. Find effective mechanisms to communicate with the affected population. Develop ways for the affected population to participate in the campaign. Education & Gather and share Identify individuals, Prioritize the target Awareness information. groups, and/or sectors audience or audiences. Raising Make people aware of the (audiences) whose Keep in mind the factors of problem and proposed sensitivity we want to time and resources. solution. raise. Make sure that the people Set objectives and goals for who are planning and education and for raising implementing this strategy sensitivity about the are adequately equipped to problem. do so. Develop issues and general Educate and raise sensitivity arguments. with a view to generating Determine the methods enough social power to that will be used to do influence the education and decisionmaking process on the advocacy proposal. Carry out the activities. Be creative about finding cheap and effective ways to Evaluate. educate and raise Do follow-up. sensitivity. Ask for the support of individuals and institutions with similar interests and perspectives. Media & Press Place the issue on the Define objectives for the Bear in mind the Work public agenda. media strategy. characteristics of our target Build the group’s Target the audiences that audience when crafting our message for the press. credibility as a source of we want to reach. information. Think about the content, Formulate the message. language, source, format, Shape public opinion that Analyze and prioritize timing, and placement of the is favorable to the different media outlets. message. proposal. Carry out activities that Be creative and bold to Place pressure on the will help us gain more attract the attention of the decision-maker. media access. press and convince them of Evaluate on an ongoing the importance of the issues. basis. Do intensive follow-up with specific journalists and media outlets. Offer complete and objective information in order to raise our credibility as a news source.
Put in place mechanisms for monitoring and evaluation. Find effective mechanisms to communicate with the affected population. Develop ways for the affected population to participate in the campaign. Education & Awareness Raising Gather and share information. Make people aware of the problem and proposed solution. Identify individuals, groups, and/or sectors (audiences) whose sensitivity we want to raise. Set objectives and goals for education and for raising sensitivity about the problem. Develop issues and general arguments. Determine the methods that will be used to do education and Carry out the activities. Evaluate. Do follow-up. Prioritize the target audience or audiences. Keep in mind the factors of time and resources. Make sure that the people who are planning and implementing this strategy are adequately equipped to do so. Educate and raise sensitivity with a view to generating enough social power to influence the decisionmaking process on the advocacy proposal. Be creative about finding cheap and effective ways to educate and raise sensitivity. Ask for the support of individuals and institutions with similar interests and perspectives. Media & Press Work Place the issue on the public agenda. Build the group’s credibility as a source of information. Shape public opinion that is favorable to the proposal. Place pressure on the decision-maker. Define objectives for the media strategy. Target the audiences that we want to reach. Formulate the message. Analyze and prioritize different media outlets. Carry out activities that will help us gain more media access. Evaluate on an ongoing basis. Bear in mind the characteristics of our target audience when crafting our message for the press. Think about the content, language, source, format, timing, and placement of the message. Be creative and bold to attract the attention of the press and convince them of the importance of the issues. Do intensive follow-up with specific journalists and media outlets. Offer complete and objective information in order to raise our credibility as a news source.
Advocacy-Workshop-Info-Note.docx