6 Lecture 6: Networks and Easley and Kleinberg, “Networks, Marketing Crowds and Chapters Markets,” Topics discussed: 19.1-19.5 (optional) Aral, Sinan and Dylan Marketing strategies in Walker (2011), Creating Social networks Contagion through Viral Product Methods: Randomized Design: A Randomized Trial of Peer Controlled Trials Influence in Networks, forthcoming WOM, Seeding, Public Management Science Broadcasting (optional) Aral, Sinan (2010), Product networks Identifying Social A Viral Marketing Comment on Opinion Leadership and Social Contagion in New Product Diffusion Additional optional material Lecture of Sinan Aral on 7 Lecture 7: Social Networks Clive Thompson, Are your Friends Topics discussed: Making You Fat?, (2009), New York Times, Sept 10 Empirical regularities in (optional) Manski, Charles F. (2000) social networks Economic Analysis of Social Business opportunities Interactions, Journal of Economic using social networks Perspectives 14(3), pp. 115-136 Social Multiplier effects Information transmission Additional Optional Material: Influence in Online social Video of Christakis: networks 8 Lecture 8: Networks and Allen, Franklin and Ana Babus, Assignment 2 due Finance (2009) in at the beginning of “Networks Finance,” Topics discussed: Chapter 21 in The Network class Challenge, edited by P. Kleindorfer Financial networks and and J. Wind, Wharton School Financial risk Publishing Networks and investment (optional) Cohen-Cole, Ethan, Assignment 3 due Social capital and finance Andrei Kirilenko and Eleonora on [date] at MBA networks and effects Patacchini, (2011) Are Networks 11:59pm Group lending, Priced? Network Topology and Microfinance, Peer to Systemic Risk in a High Liquidity peer lending Market, Working Paper UMD
6 Lecture 6: Networks and Marketing Topics discussed: Marketing strategies in networks Methods: Randomized Controlled Trials WOM, Seeding, Public Broadcasting Product networks Viral Marketing Easley and Kleinberg, “Networks, Crowds and Markets,” Chapters 19.1-19.5 (optional) Aral, Sinan and Dylan Walker (2011), Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks, forthcoming Management Science (optional) Aral, Sinan (2010), Identifying Social A Comment on Opinion Leadership and Social Contagion in New Product Diffusion Additional optional material Lecture of Sinan Aral on 7 Lecture 7: Social Networks Topics discussed: Empirical regularities in social networks Business opportunities using social networks Social Multiplier effects Information transmission Influence in Online social networks Clive Thompson, Are your Friends Making You Fat?, (2009), New York Times, Sept 10 (optional) Manski, Charles F. (2000) Economic Analysis of Social Interactions, Journal of Economic Perspectives 14(3), pp. 115-136 Additional Optional Material: Video of Christakis: 8 Lecture 8: Networks and Finance Topics discussed: Financial networks and Financial risk Networks and investment Social capital and finance MBA networks and effects Group lending, Microfinance, Peer to peer lending Allen, Franklin and Ana Babus, (2009) “Networks in Finance,” Chapter 21 in The Network Challenge, edited by P. Kleindorfer and J. Wind, Wharton School Publishing (optional) Cohen-Cole, Ethan, Andrei Kirilenko and Eleonora Patacchini, (2011) Are Networks Priced? Network Topology and Systemic Risk in a High Liquidity Market, Working Paper UMD Assignment 2 due at the beginning of class Assignment 3 due on [date] at 11:59pm
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