Page Ref: 31 a. very competitive Skill: Conceptual b. conservative Topic: Personal Traits c. respect for authority Answer: a d. little formal education 1-1.21 People who were born between 1946 and 1964 are called a. millennials. Page Ref: 31 b. baby boomers. Skill: Factual c. generation X. Topic: Personal Traits d. traditionalists. Answer: b 1-1.22 Which of the following is NOT a characteristic of Generation Y? Page Ref: 31 a. techno-savvy Skill: Conceptual b. confident Topic: Personal Traits c. appreciate diversity Answer: d d. spend rather than save 1-1.23 According to the Population Reference Bureau, _____ percent of U.S. households in 2002 were “traditional.” Page Ref: 31 a. 7 Skill: Factual b. 17 Topic: Personal Traits c. 37 Answer: a d. 57 1-1.24 The needs and motivations of your audience are called _____ traits. Page Ref: 32 a. personal Skill: Conceptual b. social Topic: Psychological Traits c. psychological Answer: c d. physiological 1-1.25 Which of the following is FALSE in regard to Maslow’s hierarchy of needs? Page Ref: 32 a. It is best represented as a pyramid. Skill: Conceptual b. The most basic needs are at the top of the model. Topic: Psychological Traits c. Basic needs must be fulfilled before higher needs. Answer: b d. It explains that our needs motivate us to respond in certain ways. 1-1.26 According to Maslow, our most basic needs are a. physiological. Page Ref: 32 b. safety. Skill: Conceptual c. psychological. Topic: Psychological Traits d. social. Answer: a 1-1.27 A speech on the importance of a having a fire escape plan for the home evokes which need?
Page Ref: 31 Skill: Conceptual Topic: Personal Traits Answer: a a. very competitive b. conservative c. respect for authority d. little formal education 1-1.21 Page Ref: 31 Skill: Factual Topic: Personal Traits Answer: b People who were born between 1946 and 1964 are called a. millennials. b. baby boomers. c. generation X. d. traditionalists. 1-1.22 Page Ref: 31 Skill: Conceptual Topic: Personal Traits Answer: d Which of the following is NOT a characteristic of Generation Y? a. techno-savvy b. confident c. appreciate diversity d. spend rather than save 1-1.23 Page Ref: 31 Skill: Factual Topic: Personal Traits Answer: a According to the Population Reference Bureau, _____ percent of U.S. households in 2002 were “traditional.” a. 7 b. 17 c. 37 d. 57 1-1.24 Page Ref: 32 Skill: Conceptual Topic: Psychological Traits Answer: c The needs and motivations of your audience are called _____ traits. a. personal b. social c. psychological d. physiological 1-1.25 Page Ref: 32 Skill: Conceptual Topic: Psychological Traits Answer: b Which of the following is FALSE in regard to Maslow’s hierarchy of needs? a. It is best represented as a pyramid. b. The most basic needs are at the top of the model. c. Basic needs must be fulfilled before higher needs. d. It explains that our needs motivate us to respond in certain ways. 1-1.26 Page Ref: 32 Skill: Conceptual Topic: Psychological Traits Answer: a According to Maslow, our most basic needs are a. physiological. b. safety. c. psychological. d. social. 1-1.27 A speech on the importance of a having a fire escape plan for the home evokes which need?
9780205750115_TB_Ch1.docx