Uniformed Services General Priorities Behaviors we Benefits Barriers to Characteristics want them to behavior change change Soldier (military); Promotion; Drinking alcohol; Career Friends influence; 30 yrs old; male Family (getting Smoking; promotion; a lot of free time; married and Sex with ladies saving corruption (allows having children); (inconsistent them to have Owning house; condom use) disposable friends and their income); stress of approval their work University Students General Priorities Behavior we want Benefits Barriers to behavior Characteristics them to change change Young male; Getting good Chewing Graduating; Friends/ peer 19-22; grades/ khat; Drinking being pressure; Easy access University Graduating; alcohol excessively; successful to Khat and bars; student experiencing Visit CSW (not using Girlfriend pressuring independence condom boyfriends; Music /freedom; Being consistently) houses or video like their friends; house around or Have a successful close to the school; life Music in bars attract them to enter Migrant/Seasonal Workers General Priorities Behavior we Benefits Barriers to behavior Characteristics want them to change change
Uniformed Services General Characteristics Priorities Behaviors we want them to change Benefits Barriers to behavior change Soldier (military); 30 yrs old; male Promotion; Family (getting married and having children); Owning house; friends and their approval Drinking alcohol; Smoking; Sex with ladies (inconsistent condom use) Career promotion; saving Friends influence; a lot of free time; corruption (allows them to have disposable income); stress of their work University Students General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change Young male; 19-22; University student Getting good grades/ Graduating; experiencing independence /freedom; Being like their friends; Have a successful life Chewing khat; Drinking alcohol excessively; Visit CSW (not using condom consistently) Graduating; being successful Friends/ peer pressure; Easy access to Khat and bars; Girlfriend pressuring boyfriends; Music houses or video house around or close to the school; Music in bars attract them to enter Migrant/Seasonal Workers General Characteristics Priorities Behavior we want them to change Benefits Barriers to behavior change
alcohol_communication_strategy_design_workshop_report.docx