CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers CDSME Unique Value (evidence based, researched over time with consistent results, low cost to implement, based on self-efficacy model) Expand options Activated informed patients Activated informed members/clients Low or no cost intervention Informed Health Care Consumers Better use of resources Behavior change Net savings of $390-520 per Active & Positive Self-Management Engage patients more effectively Member/client increased person over 2 years Opportunity for more control in care psychological health status, Better use of resources Advocate Behavior change and health behaviors Customer satisfaction Symptom/ Disease Management Improved communication Low or no cost intervention Emotional wellbeing Low cost or no cost intervention Appropriate for most abilities Expand treatment options Does not require previous knowledge Patient Satisfaction but builds on the participants' current Meet quality standards status Increased psychological health Provides personal accountability status, self-efficacy, and health Increase quality of life behaviors Increased functionality Net savings of $390-520 per person over 2 years Less time spent with each patient Channels (How will we reach customers) Referral from past Participants Personal visits Personal visits Personal visits HCPs and Organizations - Referrals Mailing schedule/information Mailing schedule/information Contact within organization Media Newsletters Newsletters Emergency Departments Participants telling HCP Program champions Workshop sites/sponsors Program adopted by hospital or Social Media provider Family members/target caregivers Flow chart for HCPs Group chat/blog for past participants Facebook Participants telling HCPs VICAP Folders
CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers CDSME Unique Value (evidence based, researched over time with consistent results, low cost to implement, based on self-efficacy model) Expand options Informed Health Care Consumers Active & Positive Self-Management Opportunity for more control Advocate Symptom/ Disease Management Emotional wellbeing Appropriate for most abilities Does not require previous knowledge but builds on the participants' current status Provides personal accountability Increase quality of life Increased functionality Activated informed patients Better use of resources Engage patients more effectively in care Behavior change Improved communication Low cost or no cost intervention Expand treatment options Patient Satisfaction Meet quality standards Increased psychological health status, self-efficacy, and health behaviors Net savings of $390-520 per person over 2 years Less time spent with each patient Activated informed members/clients Behavior change Member/client increased psychological health status, and health behaviors Low or no cost intervention Low or no cost intervention Net savings of $390-520 per person over 2 years Better use of resources Customer satisfaction Channels (How will we reach customers) Referral from past Participants HCPs and Organizations - Referrals Media Emergency Departments Workshop sites/sponsors Social Media Family members/target caregivers Group chat/blog for past participants Participants telling HCPs VICAP Folders Personal visits Mailing schedule/information Newsletters Participants telling HCP Program adopted by hospital or provider Flow chart for HCPs Facebook Personal visits Mailing schedule/information Newsletters Program champions Personal visits Contact within organization
52-Virginia-Sustainability-Marketing-Product-Canvas.docx