The Company proposed a SO Program, consistent with the Commission’s directives in the Retail Market Investigation, for customers who call the Company for certain types of transactions. The Company designed the SO Program to balance customer interests and to enhance competition in the Company’s service territory. Duquesne Light proposes to offer the SO program to non-shopping customers who call the company about: (1) initiating or moving service; (2) choice questions; (3) high bill complaints; or (4) the SO Program. The Company avers the SO product should be a 7% reduction off of the PTC at the time of the offer and be a fixed price for a 12-month period. Also, Duquesne Light proposes to create a referral team” to handle SO program calls after the initial customer inquiry “choice has been processed and to implement the SO Program on June 1, 2014. Duquesne Light St. No. 5, p. 10. Duquesne Light proposes the SO product be a 12-month fixed price product, as this provision would be consistent with the Commission’s which Intermediate Work Plan Order provided for a Standard Offer period of four to 12 months. Duquesne Light St. No. 3, p. 34 and at 31. In addition, a 12-month period would be consistent with Intermediate Work Plan Order the Commission’s Order in the FE Companies’ default service proceeding (FE at 146.) Order and with the Commission’s Binding Poll in the PECO default service proceeding. PECO Issue No. 18. Binding Poll, The Company argues the OCA and RESA proposals to shorten the SO product – to a 4-month term should be denied as inconsistent with the Commission’s approval of a – 12month offer in the and Moreover, Duquesne Light contends a FE Order PECO Binding Poll. 12month term is better for customers and more likely to encourage customer participation than a short-term, 4-month program. Duquesne Light St. No. 3-R, pp. 41-42. The Company a 12-month term will alleviate customer concerns about a “bait and switch” offer whereby a customer is offered a short-term low rate followed by a rate that is – above the PTC and/or market prices. In addition, the 12-month SO term is consistent with the 12-month PTC that Duquesne Light proposes to provide residential customers under the
The Company proposed a SO Program, consistent with the Commission’s directives in the Retail Market Investigation, for customers who call the Company for certain types of transactions. The Company designed the SO Program to balance customer interests and to enhance competition in the Company’s service territory. Duquesne Light proposes to offer the SO program to non-shopping customers who call the company about: (1) initiating or moving service; (2) choice questions; (3) high bill complaints; or (4) the SO Program. The Company avers the SO product should be a 7% reduction off of the PTC at the time of the offer and be a fixed price for a 12-month period. Also, Duquesne Light proposes to create a “choice referral team” to handle SO program calls after the initial customer inquiry has been processed and to implement the SO Program on June 1, 2014. Duquesne Light St. No. 5, p. 10. Duquesne Light proposes the SO product be a 12-month fixed price product, as this provision would be consistent with the Commission’s Intermediate Work Plan Order which provided for a Standard Offer period of four to 12 months. Duquesne Light St. No. 3, p. 34 and Intermediate Work Plan Order at 31. In addition, a 12-month period would be consistent with the Commission’s Order in the FE Companies’ default service proceeding (FE Order at 146.) and with the Commission’s Binding Poll in the PECO default service proceeding. PECO Binding Poll, Issue No. 18. The Company argues the OCA and RESA proposals – to shorten the SO product to a 4-month term – should be denied as inconsistent with the Commission’s approval of a 12month offer in the FE Order and PECO Binding Poll. Moreover, Duquesne Light contends a 12month term is better for customers and more likely to encourage customer participation than a short-term, 4-month program. Duquesne Light St. No. 3-R, pp. 41-42. The Company a 12-month term will alleviate customer concerns about a “bait and switch” offer – whereby a customer is offered a short-term low rate followed by a rate that is above the PTC and/or market prices. In addition, the 12-month SO term is consistent with the 12-month PTC that Duquesne Light proposes to provide residential customers under the
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