T 2/17 Discuss campaign objectives consistent PREPARE: Begin implementing with core opportunities, discuss research plans, scheduling evaluation. interviews, focus groups. READ: Wilson Ch. 5, Ch. 10. TH 2/19 Discuss process for profiling audiences PREPARE: Begin conducting and their mindsets, identify teams to interviews, preparing and uploading develop. reports to Google drive. READ: Wilson Chs. 6-7. T 2/24 Review learning from interviews and PREPARE: Continue conducting focus groups. Work session to refine interviews, capturing and posting audiences and their mindsets. notes. TH 2/26 Review learning from other research. PREPARE: Finish conducting Discuss necessary reports for client and interviews, capturing and posting identify teams to produce. notes. Summarize other research findings to report to class. T 3/3 Work session to complete final research PREPARE: Draft research report(s) report. for client. Schedule mid-course check-in appointment with instructor. TH 3/5 Work session to build draft Findings, PREPARE: Key insights to contribute Conclusions and Recommendations to FC&R report. Report. T 3/10 NO CLASS —SPRING BREAK TH 3/12 NO CLASS —SPRING BREAK T 3/17 Work session to refine FC&R report. Plan PREPARE: Review draft FC&R report how to handle meeting with client. for possible changes. TH 3/19 Meet with client in class to present and PREPARE: Draft final FC&R report. discuss FC&R Report. T 3/24 Debrief from client meeting, review plan PREPARE: Updated plan outline, outline to date, refine core opportunity, team roles, action plan. objectives, strategies, audiences and their mindsets. TH 3/26 Message development exercise. PREPARE: Read articles on message development posted on Sakai. T 3/31 Finalize plan outline, teams meet to PREPARE: Team workplan. review and refine workplans.
T 2/17 Discuss campaign objectives consistent with core opportunities, discuss evaluation. PREPARE: Begin implementing research plans, scheduling interviews, focus groups. READ: Wilson Ch. 5, Ch. 10. TH 2/19 Discuss process for profiling audiences and their mindsets, identify teams to develop. PREPARE: Begin conducting interviews, preparing and uploading reports to Google drive. READ: Wilson Chs. 6-7. T 2/24 Review learning from interviews and focus groups. Work session to refine audiences and their mindsets. PREPARE: Continue conducting interviews, capturing and posting notes. TH 2/26 Review learning from other research. Discuss necessary reports for client and identify teams to produce. PREPARE: Finish conducting interviews, capturing and posting notes. Summarize other research findings to report to class. T 3/3 Work session to complete final research report. PREPARE: Draft research report(s) for client. Schedule mid-course check-in appointment with instructor. TH 3/5 Work session to build draft Findings, Conclusions and Recommendations Report. PREPARE: Key insights to contribute to FC&R report. T 3/10 NO CLASS —SPRING BREAK TH 3/12 NO CLASS —SPRING BREAK T 3/17 Work session to refine FC&R report. Plan how to handle meeting with client. PREPARE: Review draft FC&R report for possible changes. TH 3/19 Meet with client in class to present and discuss FC&R Report. PREPARE: Draft final FC&R report. T 3/24 Debrief from client meeting, review plan outline to date, refine core opportunity, objectives, strategies, audiences and their mindsets. PREPARE: Updated plan outline, team roles, action plan. TH 3/26 Message development exercise. PREPARE: Read articles on message development posted on Sakai. T 3/31 Finalize plan outline, teams meet to review and refine workplans. PREPARE: Team workplan.
434.3-Roche-Spring2015.docx