environment, Ignore city and safety) Respect and state follow protocol regulations Work in surrounding conjunction alcohol with company to regulate Activist Oppose Oppose our Monitor them as a Ignore activist Groups alcohol company and threat, address groups during (Marginal) products them as an crisis audience if necessary during the crisis Neighbors Neighbors Neighbors like Acknowledge the Belittle the (Marginal) choose to live beer and concerns from neighbors’ close to our understand the boundaries neighbors business purpose of the company and product Farmers Supply crops Have the Pay attention to Ignore farmers (Marginal) necessary for ability to alter the needs of if crisis beer production farmers involves production production Competitors Are in direct Will try to Monitor trends Ignore (Marginal) competition create better from competing competitor with our products for companies actions during company for lower prices crisis target market Be prepared to Are trying to respond to take customers criticism from away from our competitors business STAKEHOLDER CONTACT LIST Chippewa Falls Contact List Phone# Email
environment, safety) Work in conjunction with company to regulate Respect and follow protocol surrounding alcohol Ignore city and state regulations Activist Groups (Marginal) Oppose alcohol Oppose our company and products Monitor them as a threat, address them as an audience if necessary during the crisis Ignore activist groups during crisis Neighbors (Marginal) Neighbors choose to live close to our business Neighbors like beer and understand the purpose of the company and product Acknowledge the neighbors’ boundaries Belittle the concerns from neighbors Farmers (Marginal) Supply crops necessary for beer production Have the ability to alter production Pay attention to the needs of farmers Ignore farmers if crisis involves production Competitors (Marginal) Are in direct competition with our company for target market Will try to create better products for lower prices Are trying to take customers away from our business Monitor trends from competing companies Be prepared to respond to criticism from competitors Ignore competitor actions during crisis STAKEHOLDER CONTACT LIST Chippewa Falls Contact List Phone# Email
2Crisis.docx