Finalize surveys to distribute Schedule focus groups/interviews Jan. 26 Now what do we know? Readings Survey results thus far (keep checking) Ch. 5 and 6 SWOT analysis: Discover new What’s your goal? opportunities, manage and eliminate Targeting publics – who and how? threats - text and video The WIIFM factor SWOT analysis examples Writing objectives PR goals, objectives, strategies and tactics: How to tell the difference Brainstorming: Let the ideas roll! Assignments: Turn in first draft of team’s SWOT analysis Please share your updated time log with me at the beginning of class. Class Topic Readings/assignments Feb. 2 Making it happen Readings: Tactic work day – event planning/ Ch. 7 scheduling, create materials, etc. Persuasion and the power of the story Whirlpool Care Counts program How Mayo Clinic reinvented its communications with storytelling Feb. 9 In-class work day Readings: Ch. 8 Oh, and… UNC v Dook game Assignment: Please share your updated time log with me at the beginning of class. Here we go! Feb. 15-March 15 Campaign Implementation Feb. 16 Team debriefs of Day 1 Readings: Issues to resolve? Ch. 9 What we know now and will do differently Questions, answers, anxieties, etc. What’s up next? Review schedules, assign/do tasks, etc. *subject to change if you have an event/activity Feb. 23 Documentation Readings:
Finalize surveys to distribute Schedule focus groups/interviews Jan. 26 Now what do we know? Survey results thus far (keep checking) What’s your goal? Targeting publics – who and how? The WIIFM factor Writing objectives Brainstorming: Let the ideas roll! Readings Ch. 5 and 6 SWOT analysis: Discover new opportunities, manage and eliminate threats - text and video SWOT analysis examples PR goals, objectives, strategies and tactics: How to tell the difference Assignments: Turn in first draft of team’s SWOT analysis Please share your updated time log with me at the beginning of class. Class Topic Readings/assignments Feb. 2 Making it happen Tactic work day – event planning/ scheduling, create materials, etc. Readings: Ch. 7 Persuasion and the power of the story Whirlpool Care Counts program How Mayo Clinic reinvented its communications with storytelling Feb. 9 In-class work day Oh, and… UNC v Dook game Readings: Ch. 8 Assignment: Please share your updated time log with me at the beginning of class. Here we go! Feb. 15-March 15 Campaign Implementation Feb. 16 Team debriefs of Day 1 Issues to resolve? What we know now and will do differently Questions, answers, anxieties, etc. What’s up next? Review schedules, assign/do tasks, etc. *subject to change if you have an event/activity Readings: Ch. 9 Feb. 23 Documentation Readings:
490.5-Boynton-Spring2017.docx