Analysis of Wari’s Existing Business Model A successful mode, however issues are arising and aggressive competitors are circling Product Mix Wari provides to its different markets five major categories of services/products, as summarised in Table 51. Transactions are carried out by means of a digital platform provided by Wari. This platform is multi-channel, interactive, and multi-country, and allows for the interconnection of retail outlets, distributors, financial partners, merchants and Wari. In 2016, the Wari network consists of more than 500,000 direct service points and partners in more than 60 countries. It allows more than one million transactions per day. Table 51: Wari’s Core Product Mix a Product Description Target Network Access Market Criteria Remittance (97.5% of 2016 turnover) Send and Valid ID in the Wari branded National received country of and limits on in all transaction unbranded minimum WARI points POS and of sales maximum worldwide transfers Bill Payment (1.0% of 2016 turnover) Bill payments Any individual Wari branded Only (water, or legal entity and applicable electricity, unbranded for bills not school fees, POS overdue Internet, etc.) instantly and at 24 hours a day /7 days a week Airtime (0.2% of 2016 turnover) Buy mobile Any individual Wari branded A valid airtime via with a mobile and mobile any WARI phone and unbranded network point of sales valid only in POS service Senegal subscription Cards (1.1% of 2016 turnover) Access to all Housewives, Wari branded ID card the services Merchants, and ownership provided by Employees, unbranded WARI Retired, POS through a pin Students, All the card. E-users, network of Companies and commercial organizations banks (ATMs, EPTs…) worldwide where VISA, MASTERCARD
Analysis of Wari’s Existing Business Model A successful mode, however issues are arising and aggressive competitors are circling Product Mix Wari provides to its different markets five major categories of services/products, as summarised in Table 51. Transactions are carried out by means of a digital platform provided by Wari. This platform is multi-channel, interactive, and multi-country, and allows for the interconnection of retail outlets, distributors, financial partners, merchants and Wari. In 2016, the Wari network consists of more than 500,000 direct service points and partners in more than 60 countries. It allows more than one million transactions per day. Table 51: Wari’s Core Product Mix a Product Description Target Market Network Access Criteria Remittance (97.5% of 2016 turnover) Send and received in all WARI points of sales worldwide Valid ID in the country of transaction Wari branded and unbranded POS National limits on minimum and maximum transfers Bill Payment (1.0% of 2016 turnover) Bill payments (water, electricity, school fees, Internet, etc.) instantly and at 24 hours a day /7 days a week Any individual or legal entity Wari branded and unbranded POS Only applicable for bills not overdue Airtime (0.2% of 2016 turnover) Buy mobile airtime via any WARI point of sales Any individual with a mobile phone and valid only in Senegal Wari branded and unbranded POS A valid mobile network service subscription Cards (1.1% of 2016 turnover) Access to all the services provided by WARI through a pin card. Housewives, Merchants, Employees, Retired, Students, E-users, Companies and organizations Wari branded and unbranded POS All the network of commercial banks (ATMs, EPTs…) worldwide where VISA, MASTERCARD ID card ownership
4_Wari_business_plan_-_21Sept2017_final_-_as_sent_1.docx