Tentative Schedule for Fall Semester Date Lecturer Topic Learning Objective Reading and Assignments August 23 Greco Class Introduction Review of the Course. Sponsor or Greco Projects – and expectations. Review of Syllabus. Teams Created, and Projects Discussion of Extra Credit Assigned Assignments. Class introductions by both instructor and the students. August 30 Greco Analytics in Sport Market Research, Customer Read Chapter 5 Marketing Profiling, Customer Jeff Behavior, Segmentation are Eldersveld, all key factors in Columbus Introduction to determining revenue Blue Analytics and Data, streams for franchises. Jackets and the Data Ecosystem Sept 6 Greco Facility and Event How can a sports venue be Read Chapters 10, 11 Management utilized for other events? Bredan Concerts, races, etc. Assignment – Individual Buckley, Assignment #1 OSU Sept 13 Greco Analytics and Digital Examine the use of Social Read Chapter 6 Marketing Media and other “new” Clark media in the world of sports Turn In -- Individual Beacom, Assignment #1, Turned in by Columbus Noon on Tuesday the 12th Crew Sept 20 Greco Analytics and Sports The use of wearable and Read Chapter 3 Performance other devices allow teams Don to better manage the Turn In -- Problem Moxley, individual components of Description, by Noon on OSU the franchise. Tuesday the 19th
Tentative Schedule for Fall Semester Date Lecturer Topic Learning Objective Reading and Assignments August 23 Greco Class Introduction and expectations. Review of the Course. Review of Syllabus. Discussion of Extra Credit Assignments. Class introductions by both instructor and the students. Sponsor or Greco Projects – Teams Created, and Projects Assigned August 30 Greco Jeff Eldersveld, Columbus Blue Jackets Analytics in Sport Marketing Introduction to Analytics and Data, and the Data Ecosystem Market Research, Customer Profiling, Customer Behavior, Segmentation are all key factors in determining revenue streams for franchises. Read Chapter 5 Sept 6 Greco Bredan Buckley, OSU Facility and Event Management How can a sports venue be utilized for other events? Concerts, races, etc. Read Chapters 10, 11 Assignment – Individual Assignment #1 Sept 13 Greco Clark Beacom, Columbus Crew Analytics and Digital Marketing Examine the use of Social Media and other “new” media in the world of sports Read Chapter 6 Turn In -- Individual Assignment #1, Turned in by Noon on Tuesday the 12th Sept 20 Greco Don Moxley, OSU Analytics and Sports Performance The use of wearable and other devices allow teams to better manage the individual components of the franchise. Read Chapter 3 Turn In -- Problem Description, by Noon on Tuesday the 19th
3630.08_fall_2017.docx