Impact of Describe the Johnson Using the OCR key research guide, original article or text book Summarise the study Describe how 17 advertising on and Young study. Gap fill starter: in 200 words. research by Johnson Children Key and Young (2002) – Evaluate the study The aim of this research was to critically examine in Write 5 questions about Research can be used to through appropriate TV commercials made for and marketed to children in the study and swap with explain the influence Johnson and Young issues and debates. order to a partner. of television (2002) Gendered determine the degree to which the that are used Use the study to explain advertising on voices in call upon as a meaningful cultural category for selling. children’s the impact of advertising children and the advertising. on children. Research questions: - Do advertisers language stereotyping in such differently for males and females in adverts directed at advertising. (10) school and school boys and girls? How is gender used as a code to link to roles? Write a couple of sentences about how many adverts, when they were from and the 5 categories of analysis. Results research methods inferential stats activity – – summarise results into an appropriate charts/graphs. Conclusions write a paragraph using the following key terms: – Semantic notions, gender polarisation, gender ideologies, verbal images, voice-overs, accentuate gender, verbal models, language stereotype, and power.
17 Impact of advertising on Children – Key Research Johnson and Young (2002) Gendered voices in children’s advertising. Describe the Johnson and Young study. Evaluate the study through appropriate issues and debates. Use the study to explain the impact of advertising on children. Using the OCR key research guide, original article or text book Gap fill starter: The aim of this research was to critically examine in TV commercials made for and marketed to children in order to determine the degree to which the that are used call upon as a meaningful cultural category for selling. Research questions: - Do advertisers language differently for males and females in adverts directed at school and school boys and girls? How is gender used as a code to link to roles? Write a couple of sentences about how many adverts, when they were from and the 5 categories of analysis. Results – research methods inferential stats activity – summarise results into an appropriate charts/graphs. Conclusions – write a paragraph using the following key terms: Semantic notions, gender polarisation, gender ideologies, verbal images, voice-overs, accentuate gender, verbal models, language stereotype, and power. Summarise the study in 200 words. Write 5 questions about the study and swap with a partner. Describe how research by Johnson and Young (2002) can be used to explain the influence of television advertising on children and the stereotyping in such advertising. (10)
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