3 Product Strategy in Chapter 7: Managing Products for Business Markets B2B Firm Study Report due B2B Markets Chapter 10: Managing Business Marketing Channels Group Case Analysis B2B Marketing Case Study: Lenovo: Building a Global Brand Presentation: Team TBD Channels 4 Supply Chain Chapter 11: Supply Chain Management Group Case Analysis Management Presentation: Team TBD Chapter 12: Pricing Strategies for Business Markets Pricing Strategy in B2B Case Study: Heinz Ketchup: Pricing the Product Line Markets 5 Communication Chapter 13: Business Marketing Communications: Group Case Analysis Strategy in B2B Advertising and Sales Promotion Presentation: Team TBD Markets Chapter 14: Business Marketing Communications: Managing the Personal Selling Function Case Study: Making stickK Stick: The Business of Behavioral Economics Case Study: Cisco Systems Strategic Alliances in Chapter 6: Business Marketing Strategies for Global Group Case Analysis 6 the Global Markets Markets Presentation: Team TBD Chapter 15: Marketing Performance Measurement Performance Measurement for Article: Alliances and Networks (Strategic Success (1998), Vol. 19, p. 293-317) Management Journal Case Study: Shanghai General Motors: The Rise of a Late-comer 7 Group Project Group Project Presentations Project presentation slides due by 5pm one day before Class 7 for all teams. Course Summary Group Project Report due at the beginning of class. Peer Evaluation 8 Final Exam The Final Exam includes short answer and essay questions.
3 Product Strategy in B2B Markets B2B Marketing Channels Chapter 7: Managing Products for Business Markets Chapter 10: Managing Business Marketing Channels Case Study: Lenovo: Building a Global Brand B2B Firm Study Report due Group Case Analysis Presentation: Team TBD 4 Supply Chain Management Pricing Strategy in B2B Markets Chapter 11: Supply Chain Management Chapter 12: Pricing Strategies for Business Markets Case Study: Heinz Ketchup: Pricing the Product Line Group Case Analysis Presentation: Team TBD 5 Communication Strategy in B2B Markets Chapter 13: Business Marketing Communications: Advertising and Sales Promotion Chapter 14: Business Marketing Communications: Managing the Personal Selling Function Case Study: Making stickK Stick: The Business of Behavioral Economics Case Study: Cisco Systems Group Case Analysis Presentation: Team TBD 6 Strategic Alliances in the Global Markets Performance Measurement for Success Chapter 6: Business Marketing Strategies for Global Markets Chapter 15: Marketing Performance Measurement Article: Alliances and Networks (Strategic Management Journal (1998), Vol. 19, p. 293-317) Case Study: Shanghai General Motors: The Rise of a Late-comer Group Case Analysis Presentation: Team TBD 7 Group Project Course Summary Group Project Presentations Project presentation slides due by 5pm one day before Class 7 for all teams. Group Project Report due at the beginning of class. Peer Evaluation 8 Final Exam The Final Exam includes short answer and essay questions.
460.710_AY16-17.docx