16 Impact of advertising Describe the influence of Starter task student to watch these gender stereotyped In groups identify the Answer the following – on children television advertising on adverts and note down themes in the ads, including language, features of an advert that questions. – Background children. voices, images and examples of stereotyping. would not promote Are traditional gender stereotypes. The influence of Describe stereotyping in roles due to nature or television advertising television advertising. nurture? Followed by feedback and discussion. What implications are on children and the Evaluate the influence of there from such adverts positive and negative. Do boys and girls play – stereotyping in such television advertising on with gender specific toys advertising. children and the because of individual or stereotyping in such situational explanations? advertising through Are gender roles appropriate issues and deterministic? debates. According to the holism debate what factors influence gender roles?
16 Impact of advertising on children – Background The influence of television advertising on children and the stereotyping in such advertising. Describe the influence of television advertising on children. Describe stereotyping in television advertising. Evaluate the influence of television advertising on children and the stereotyping in such advertising through appropriate issues and debates. Starter task – student to watch these gender stereotyped adverts and note down themes in the ads, including language, voices, images and examples of stereotyping. Followed by feedback and discussion. What implications are there from such adverts – positive and negative. In groups identify the features of an advert that would not promote stereotypes. Answer the following questions. Are traditional gender roles due to nature or nurture? Do boys and girls play with gender specific toys because of individual or situational explanations? Are gender roles deterministic? According to the holism debate what factors influence gender roles?
402560-a-level-scheme-of-work.docx