Conduct a persuasive drastically over time their stance and techniques and their argument with presentation (including the addressing the audiences. evidence and “Fishbowl” discussion of terms techniques used in techniques used) opposing viewpoint Have students addresses the with examples for the videos. Perform a blind Divide students into respond to the counterargument. each technique. Have students taste test using groups and assign question of why Have students create Share photos of complete the brand and generic of advertising advertising is so a Web Page Ad for an places like Costa Buy It” products. agency. Tell them to effective and how it imaginary product “Don’t Rica, Hawaii, Rocky online activity Have students make create a full effects family Analyze arguments Mountains, Andes, from PBSKids.org comparisons of campaign for a decisions debates: Alaska, etc. Commercial Dig quality and in product of choice Use a to revisit Have students activity have association with scripts for radio perspective and to brainstorm students advertising. commercial and analyze and descriptive words commercials (TV, Agree/Disagree record compare differing with a positive radio, or online) activity make a performances (have perspectives: – connotation. listing the product, statement (e.g., audience evaluate Discuss how time of the name using a “Brand advertisers use commercial, target products are always rubric) like these to audience (and how best”) and have Create a full-page persuade their they know), students choose a magazine ad for audiences. techniques used side then post their product choice Have students (and explain why reasoning. focusing on create a travel they think these America is a effective techniques brochure of a were used). beautiful land, yet it Write scripts for TV known or imaginary Ask students why is subject to all commercial and place using positive businesses manner of natural record connotative, target teens? Have disasters, from performances (have descriptive words. them write journal tornadoes in the audience evaluate Watch TV reflections. Midwest to using a commercials and hurricanes in the rubric) have students Southeast, blizzards Create a mini identify and in the Northeast to billboard for evaluate the use of earthquakes in the product choice techniques. Create West. focusing on word clouds using Think about one of appropriate these natural techniques for the “Wordle” disasters that you type
Conduct a “Fishbowl” discussion of terms with examples for each technique. Share photos of places like Costa Rica, Hawaii, Rocky Mountains, Andes, Alaska, etc. Have students brainstorm descriptive words with a positive connotation. Discuss how advertisers use like these to persuade their audiences. Have students create a travel brochure of a known or imaginary place using positive connotative, descriptive words. Watch TV commercials and have students identify and evaluate the use of techniques. Create word clouds using “Wordle” persuasive presentation techniques used in the videos. Have students complete the “Don’t Buy It” online activity from PBSKids.org Commercial Dig activity have students commercials (TV, radio, or online) listing the product, time of the commercial, target audience (and how they know), techniques used (and explain why they think these were used). Ask students why businesses target teens? Have them write journal reflections. drastically over time (including the techniques used) Perform a blind taste test using brand and generic products. Have students make comparisons of quality and in association with advertising. Agree/Disagree activity – make a statement (e.g., “Brand name products are always best”) and have students choose a side then post their reasoning. America is a beautiful land, yet it is subject to all manner of natural disasters, from tornadoes in the Midwest to hurricanes in the Southeast, blizzards in the Northeast to earthquakes in the West. Think about one of these natural disasters that you their stance and addressing the opposing viewpoint Divide students into groups and assign of advertising agency. Tell them to create a full campaign for a product of choice scripts for radio commercial and record performances (have audience evaluate using a rubric) Create a full-page magazine ad for product choice focusing on effective techniques Write scripts for TV commercial and record performances (have audience evaluate using a rubric) Create a mini billboard for product choice focusing on appropriate techniques for the type techniques and audiences. Have students respond to the question of why advertising is so effective and how it effects family decisions Use a to revisit perspective and to analyze and compare differing perspectives: their argument with evidence and addresses the counterargument. Have students create a Web Page Ad for an imaginary product Analyze arguments debates:
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