(2011) repetitions of (2007) (2012) (2010) Wang(2011) Mayron(2011) Malhotra(2009) George Rouholamini Agarweal(2011) Nakata(2010) Currie Rachandran(2008) Nguyen Chalmeta(2006) Kim(2003) Lindgreen(2006) Pokharel(2010) number * * * * * * * * 1. lack of support and commitment of 8 managers 2 * * 2. The use of inappropriate technology 4 * * * * 3. Lack of skilled people * 4. lack of smart data 1 * * 5. lack of specificity the right time to meet 2 customer needs 1 * 6. incorrect information for customers * not 360 degree view of the 7. There’s 1 customer * * 8. Lack of integrated customer data and 2 customer understanding (Data Management) 1 * 9. lack of quality customer data * * * * * 10. As a technical project and not as a 5 strategy * 11. inconsistent with the culture and behavior 1 of individuals 3 * * * 12. Inadequate funding 1 * 13. Poor communication 3 * * * 14. The lack of a proper strategy 3 * * * 15. Lack of customer management skills 1 * 16. standardization There’s no 2 * * 17. conflicts within the organization 4 * * * * 18. The lack of cultural preparation 1 * 19. inefficiencies in business processes 1 * 20. end-user input services There’s no 2 * * 21. guidance There’s no 1 * 22. Incomplete information. 1 * 23. accountability There’s no 1 * 24. Additional costs 2 * * 25. Inappropriate resource 3 * * * 26. The lack of focus on customer needs 1 * 27. Insufficient focus on goals * * 28. poorly in terms of quality and quantity of 2 information. 2 * * 29. structural limitations 3 * * * 30. inconsistency of internal processes 2 * * 31. Design ambitious goals 2 * * 32. Unreal Business strategy 1 * 33. Non-adherence to customer issues * 34. Do not put the customer as the center 1 management philosophy * * 35. weaknesses in organization change 2 management 1 * 36. devolution of power to customers
Kim(2003) Lindgreen(2006) Chalmeta(2006) Nguyen (2007) Rachandran(2008) Malhotra(2009) Currie (2010) Nakata(2010) Pokharel(2010) Agarweal(2011) Rouholamini (2011) Mayron(2011) Wang(2011) George (2012) number of repetitions 1. lack of support and commitment of managers * * * * * * * * 8 2. The use of inappropriate technology * * 2 3. Lack of skilled people * * * * 4 4. lack of smart data * 1 5. lack of specificity the right time to meet customer needs * * 2 6. incorrect information for customers * 1 7. There’s not 360 degree view of the customer * 1 8. Lack of integrated customer data and customer understanding (Data Management) * * 2 9. lack of quality customer data * 1 10. As a technical project and not as a strategy * * * * * 5 11. inconsistent with the culture and behavior of individuals * 1 12. Inadequate funding * * * 3 13. Poor communication * 1 14. The lack of a proper strategy * * * 3 15. Lack of customer management skills * * * 3 16. There’s no standardization * 1 17. conflicts within the organization * * 2 18. The lack of cultural preparation * * * * 4 19. inefficiencies in business processes * 1 20. There’s no end-user input services * 1 21. There’s no guidance * * 2 22. Incomplete information. * 1 23. There’s no accountability * 1 24. Additional costs * 1 25. Inappropriate resource * * 2 26. The lack of focus on customer needs * * * 3 27. Insufficient focus on goals * 1 28. poorly in terms of quality and quantity of information. * * 2 29. structural limitations * * 2 30. inconsistency of internal processes * * * 3 31. Design ambitious goals * * 2 32. Unreal Business strategy * * 2 33. Non-adherence to customer issues * 1 34. Do not put the customer as the center management philosophy * 1 35. weaknesses in organization change management * * 2 36. devolution of power to customers * 1
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