STAKEHOLDERS Stakeholders Concerns Power Legitimacy Stockholders Is money being Funding, suggestions They give money, (Primary) spent wisely? will be taken invest, should be seriously respected-are influential opinion leaders Vendors Continued business, Regulates the flow of They provide needed (Primary) have enough materials distribution of product materials to supply Customers Getting a quality Bring in funding, Consumers are the (Primary) product, having a sources of donations, reason that the safe product, having volunteering, business exists-they a wide selection of program attendees purchase the product. beers Media Public right to Severely influence Constitutional rights, (Primary) knowledge, ethical the public view, inform the city/ area, values, problems gatekeepers, key can aid with good should be visible audiences publicity Internal Layoffs, scandals, Employees run the Strikes can halt (Primary) bankruptcy, strikes, company, do the production, reduce having decent front-line work that profits working conditions, makes the company etc. run. Government Safety, revenue, Source of funding, Direct connections and Agencies (EPA, environmental hold laws and ties, hold the power of FDA, ATF) aspects, food regulations, help lawmaking/funding, (Secondary) regulation, alcohol regulate/ secure safety/responsible facility consumption Activist Groups Believe that alcohol Can sway public May influence public (Marginal) is bad, want to ban opinion perception of company alcohol or control negatively industry/sale Neighbors Comfortable Can purchase from Creating unsafe (Marginal) environment, living company neighborhoods peacefully nearby because of factory can result in lawsuits
STAKEHOLDERS Stakeholders Concerns Power Legitimacy Stockholders (Primary) Is money being spent wisely? Funding, suggestions will be taken seriously They give money, invest, should be respected-are influential opinion leaders Vendors (Primary) Continued business, have enough materials to supply Regulates the flow of materials They provide needed distribution of product Customers (Primary) Getting a quality product, having a safe product, having a wide selection of beers Bring in funding, sources of donations, volunteering, program attendees Consumers are the reason that the business exists-they purchase the product. Media (Primary) Public right to knowledge, ethical values, problems should be visible Severely influence the public view, gatekeepers, key audiences Constitutional rights, inform the city/ area, can aid with good publicity Internal (Primary) Layoffs, scandals, bankruptcy, strikes, having decent working conditions, etc. Employees run the company, do the front-line work that makes the company run. Strikes can halt production, reduce profits Government Agencies (EPA, FDA, ATF) (Secondary) Safety, revenue, environmental aspects, food regulation, alcohol safety/responsible consumption Source of funding, hold laws and regulations, help regulate/ secure facility Direct connections and ties, hold the power of lawmaking/funding, Activist Groups (Marginal) Believe that alcohol is bad, want to ban alcohol or control industry/sale Can sway public opinion May influence public perception of company negatively Neighbors (Marginal) Comfortable environment, living peacefully nearby Can purchase from company Creating unsafe neighborhoods because of factory can result in lawsuits
2Crisis.docx