What was new was that a number of them became dedicated to craft, industrial and commercial activities; trade almanacs appeared in the late 1760s. At the same time, another medium began to flourish, published in Paris and in approximately 50 provincial towns, entitled ‘Affiches, were no more than plain information lists, similar to Annonces et Avis Divers’. These newspapers classified ads and lacking in drafting quality. The local editor juxtaposed real estate advertisements, proceedings (of books, performances, scientific experiences, and so on), market prices, the latest inventions, and so on. A large part of the was devoted to business and ‘Affiches’ trade, particularly in the an advertising list included in the last section. Even the Divers’, ‘Avis guidebooks began to explore craft, industrial and commercial activities. Promoting economic information was a new phenomenon for guidebooks, which until then had focused on an archaeological and historical overview of cities. In the 1780s, guidebooks became interested in business information. All these sorts of media—almanacs, newspapers and many advertisements that made both shopkeepers and products visible. This feature reflected the expanding market and especially the growing impact of small trade and consumption. Shopkeepers quickly understood the growing broadcast role of media, since consumers might fear novelty. Indeed, new items struggled to find a market. It takes time and persuasive power to change the status of an object from a rare to an everyday purchase. Moreover, this process differs among different social levels. Therefore, production, trade adjustment measures, and the flow of information between producers, retailers and consumers are significant. For these reasons, advertising exemplifies how the market for Chinese and Indian goods moved and expanded. The frequency of terms such as Indes’ la ‘des (from India), ‘Indiennes’ (Indian cloth), ‘de (from and more (from Japan), reveals Chine’ la chinoise’ China), ‘à (Chinese), rarely ‘japonais’ the commercial success and the demand for these products. Names of exotic fabrics are often or as shown on an invoice by the quoted: ‘Peking’, ‘Nanking’, ‘Persian’, ‘circaka’ ‘canadaris’, Thibaud, owner of and arrack or tea is often mentioned. mercier ‘A l’empereur’ (Figure 14.1),
What was new was that a number of them became dedicated to craft, industrial and commercial activities; trade almanacs appeared in the late 1760s. At the same time, another medium began to flourish, published in Paris and in approximately 50 provincial towns, entitled ‘Affiches, Annonces et Avis Divers’. These newspapers were no more than plain information lists, similar to classified ads and lacking in drafting quality. The local editor juxtaposed real estate advertisements, proceedings (of books, performances, scientific experiences, and so on), market prices, the latest inventions, and so on. A large part of the ‘Affiches’ was devoted to business and trade, particularly in the ‘Avis Divers’, an advertising list included in the last section. Even the guidebooks began to explore craft, industrial and commercial activities. Promoting economic information was a new phenomenon for guidebooks, which until then had focused on an archaeological and historical overview of cities. In the 1780s, guidebooks became interested in business information. All these sorts of media—almanacs, newspapers and many advertisements that made both shopkeepers and products visible. This feature reflected the expanding market and especially the growing impact of small trade and consumption. Shopkeepers quickly understood the growing broadcast role of media, since consumers might fear novelty. Indeed, new items struggled to find a market. It takes time and persuasive power to change the status of an object from a rare to an everyday purchase. Moreover, this process differs among different social levels. Therefore, production, trade adjustment measures, and the flow of information between producers, retailers and consumers are significant. For these reasons, advertising exemplifies how the market for Chinese and Indian goods moved and expanded. The frequency of terms such as ‘des Indes’ (from India), ‘Indiennes’ (Indian cloth), ‘de la Chine’ (from China), ‘à la chinoise’ (Chinese), and more rarely ‘japonais’ (from Japan), reveals the commercial success and the demand for these products. Names of exotic fabrics are often quoted: ‘Peking’, ‘Nanking’, ‘Persian’, ‘circaka’ or ‘canadaris’, as shown on an invoice by the mercier Thibaud, owner of ‘A l’empereur’ (Figure 14.1), and arrack or tea is often mentioned.
5.5_coquery.docx