2.2 Market research OCR GCSE (9-1) Business textbook chapter: 2.2 19 to 21 The purpose of market Other resources can include: research Sample assessment material questions 12,15 Primary research methods GCSE Applied Business June 2014 question: 4a, b, c & d Secondary research sources How appropriate different methods and sources of market research are for different business purposes The use and interpretation of qualitative and quantitative data in market research Spring half term 2.3 Market segmentation OCR GCSE (9-1) Business textbook chapter: 2.3 22 The use of segmentation to Other resources can include: target customers Sample assessment material question 16c Time in Year 1 GCSE Specification Guidance and resources weeks 2.4 The marketing mix OCR GCSE (9-1) Business textbook chapter: 2.4 23 to 28 The four Ps of the marketing Other resources can include: mix and their importance Pricing of lunches and lunch ‘deals’ The product
2.2 Market research The purpose of market research Primary research methods Secondary research sources How appropriate different methods and sources of market research are for different business purposes The use and interpretation of qualitative and quantitative data in market research OCR GCSE (9-1) Business textbook chapter: 2.2 Other resources can include: Sample assessment material questions 12,15 GCSE Applied Business June 2014 question: 4a, b, c & d 19 to 21 Spring half term 2.3 Market segmentation The use of segmentation to target customers OCR GCSE (9-1) Business textbook chapter: 2.3 Other resources can include: Sample assessment material question 16c 22 Year 1 GCSE Specification Guidance and resources Time in weeks 2.4 The marketing mix The four Ps of the marketing mix and their importance The product OCR GCSE (9-1) Business textbook chapter: 2.4 Other resources can include: Pricing of lunches and lunch ‘deals’ 23 to 28
346985-scheme-of-work-3-year-planner.docx