REVIEW: The goal of business writing is to achieve the following: Clear Purpose Economical to the point) Reader-Oriented (Directed at Audience) The purpose and audience are two extremely important things to remember when communicating, (whether it be for business or any other reason) LETTER-WRITING FORMULAS: There are a variety of formulas that can be followed to help develop ideas within a piece of writing once purpose and audience have been determined. These include: A.I.D.A.: A widely used formula for selling or persuading Attention Getting the reader’s eye or ear to focus on your message – Interest Arousing the reader’s curiosity or interest in what you have to say – Desire Making the reader want what it is you are selling – Action Showing or telling the reader what to do – I.D.C.A.: Similar to A.I.D.A but stresses convincing the audience to believe in something you are selling or persuading Interest Getting the reader’s eye or ear to focus on your message – Desire Creating a need for a product or service – Conviction Convincing the reader there is a need for the product or service – Action Showing or telling the reader what to do –
REVIEW: The goal of business writing is to achieve the following: Clear Purpose Economical to the point) Reader-Oriented (Directed at Audience) The purpose and audience are two extremely important things to remember when communicating, (whether it be for business or any other reason) LETTER-WRITING FORMULAS: There are a variety of formulas that can be followed to help develop ideas within a piece of writing once purpose and audience have been determined. These include: A.I.D.A.: A widely used formula for selling or persuading Attention – Getting the reader’s eye or ear to focus on your message Interest – Arousing the reader’s curiosity or interest in what you have to say Desire – Making the reader want what it is you are selling Action – Showing or telling the reader what to do I.D.C.A.: Similar to A.I.D.A but stresses convincing the audience to believe in something you are selling or persuading Interest – Getting the reader’s eye or ear to focus on your message Desire – Creating a need for a product or service Conviction – Convincing the reader there is a need for the product or service Action – Showing or telling the reader what to do
ENG-4C-Business-English-LetterFormulas.docx