Tentative Course Calendar The instructors reserve the right to alter course content and/or adjust the pace to accommodate class progress. Students are responsible for keeping up with all adjustments to the course calendar. Note: All times are listed in Eastern Time (ET). Module Content Readings Discussions Due 1 Chapters 1 and 23 from Self-introduction videos Synchronous online session 1: Marketing Marketing’s Role by Kotler and Keller (15/e) [Insert date/time] Management Major topics: Holistic Hot topics post: A hot topic related to this marketing, CSR, ethical and PowerPoint (PPT) supplement to guide topics (Each one of Team Self-introduction video due by module’s major societal aspects of marketing students through the textbook to post a hot topic.) Wednesday, 11:59 pm 7’s members needs Harvard Business School (HBS) Case: Hot topics post due by Saturday, Wetherill Associates, Inc., #9-394-113 11:59 pm (The instructor will lead discussion of this case during the first synchronous session.) Team contract due by Sunday, 11:59 pm 2 Marketing Strategy Chapter 2 Case discussion post Individual case write-up due by Wednesday, 11:59 pm Case presenters post questions and Major topics: Marketing plan, PPT supplement initial responses by Wednesday, 11:59 how is marketing related to pm. Thread summary posted by Case discussion post and hot profitability? HBS Case: Sunday, 11:59 pm. topics post due by Saturday, “CitiBank,” #9-595-026 (Team 1 will lead.) All students (non-case presenters) post 11:59 pm responses by Saturday, 11:59 pm. Individual case write-up question: Why is One-page project description Citi thinking about launching a new credit Hot topics post: A hot topic related to this due by Sunday, 11:59 pm card? topics (Each one of Team module’s major members needs to post a hot topic.) 6’s
Tentative Course Calendar The instructors reserve the right to alter course content and/or adjust the pace to accommodate class progress. Students are responsible for keeping up with all adjustments to the course calendar. Note: All times are listed in Eastern Time (ET). Module Content Readings Discussions Due 1 Marketing’s Role Major topics: Holistic marketing, CSR, ethical and societal aspects of marketing Chapters 1 and 23 from Marketing Management by Kotler and Keller (15/e) PowerPoint (PPT) supplement to guide students through the textbook Harvard Business School (HBS) Case: Wetherill Associates, Inc., #9-394-113 (The instructor will lead discussion of this case during the first synchronous session.) Self-introduction videos Hot topics post: A hot topic related to this module’s major topics (Each one of Team 7’s members needs to post a hot topic.) Synchronous online session 1: [Insert date/time] Self-introduction video due by Wednesday, 11:59 pm Hot topics post due by Saturday, 11:59 pm Team contract due by Sunday, 11:59 pm 2 Marketing Strategy Major topics: Marketing plan, how is marketing related to profitability? Chapter 2 PPT supplement HBS Case: “CitiBank,” #9-595-026 (Team 1 will lead.) Individual case write-up question: Why is Citi thinking about launching a new credit card? Case discussion post Case presenters post questions and initial responses by Wednesday, 11:59 pm. Thread summary posted by Sunday, 11:59 pm. All students (non-case presenters) post responses by Saturday, 11:59 pm. Hot topics post: A hot topic related to this module’s major topics (Each one of Team 6’s members needs to post a hot topic.) Individual case write-up due by Wednesday, 11:59 pm Case discussion post and hot topics post due by Saturday, 11:59 pm One-page project description due by Sunday, 11:59 pm
410.620_ONLINE_AY17-18.docx