to address the problem (3 pages max, single space, 12 pts., Times New Roman) Note: Each team should get an approval of the selected company from the instructor before beginning the work on the project. Week 3 Objectives: Required readings for the class Secondary Data vs. Primary Data I&C Chapters 7 & 8 Regression using SPSS (Simple Regression, MLGB Chapters: 9 Multiple Regression and Dummy Variables) HBS 894-007: Forecasting with Regression Analysis Assignments to be submitted: SPSS Homework Assignment #1 due beginning of the class. Week 4 Objectives: Required readings for the class Survey Design I&C Chapters 5, 9 & 11 Sampling Techniques MLGB Chapters 9 & Appendix B (pg. Questionnaire construction 218-220) SPSS review and/or advanced topics in regression Assignment to be submitted: Applied Research Assignment 2-Part A Developing a hypothesis and proposing a plan to test it: due at the beginning of the class (2 pages max, single space, 12 pts., Times Roman Week 5 Objectives: Required readings for the class Causal Designs and Experiments I&C Chapters 6 & 10 Attitude measurement/measurement scales MLGB Chapters 3, & 11 SPSS: ANOVA Assignment to be submitted: Applied Research Assignment 2-Part B Testing a Hypothesis: due at the beginning of the class Week 6 Objectives: Required readings for the class Advanced Marketing Research Tools Text Readings: I&C pages 467 to 481 Understanding Customer Perceptions: and pages 481 to 488. Scaling Assignment to be submitted: Identifying Market Segments: Cluster Analysis SPSS Homework Assignment #2 due at the beginning of the class Week 7 Objectives: Required readings for the class Advanced Marketing Research Tools Text Readings: I&C pages 428 to 439 Understanding Product Preference: Conjoint Analysis Assignment to be submitted: Perform Conjoint Analysis in Class. Advanced Marketing Research Tools Homework Assignment #1 due at the beginning of the class
to address the problem (3 pages max, single space, 12 pts., Times New Roman) Note: Each team should get an approval of the selected company from the instructor before beginning the work on the project. Week 3 Objectives: Secondary Data vs. Primary Data Regression using SPSS (Simple Regression, Multiple Regression and Dummy Variables) Required readings for the class I&C Chapters 7 & 8 MLGB Chapters: 9 HBS 894-007: Forecasting with Regression Analysis Assignments to be submitted: SPSS Homework Assignment #1 due beginning of the class. Week 4 Objectives: Survey Design Sampling Techniques Questionnaire construction SPSS review and/or advanced topics in regression Required readings for the class I&C Chapters 5, 9 & 11 MLGB Chapters 9 & Appendix B (pg. 218-220) Assignment to be submitted: Applied Research Assignment 2-Part A Developing a hypothesis and proposing a plan to test it: due at the beginning of the class (2 pages max, single space, 12 pts., Times Roman Week 5 Objectives: Causal Designs and Experiments Attitude measurement/measurement scales SPSS: ANOVA Required readings for the class I&C Chapters 6 & 10 MLGB Chapters 3, & 11 Assignment to be submitted: Applied Research Assignment 2-Part B Testing a Hypothesis: due at the beginning of the class Week 6 Objectives: Advanced Marketing Research Tools Understanding Customer Perceptions: Scaling Identifying Market Segments: Cluster Analysis Required readings for the class Text Readings: I&C pages 467 to 481 and pages 481 to 488. Assignment to be submitted: SPSS Homework Assignment #2 due at the beginning of the class Week 7 Objectives: Advanced Marketing Research Tools Understanding Product Preference: Conjoint Analysis Perform Conjoint Analysis in Class. Required readings for the class Text Readings: I&C pages 428 to 439 Assignment to be submitted: Advanced Marketing Research Tools Homework Assignment #1 due at the beginning of the class
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