Examples of Social Media usage The View Social Media Strategy Evaluation Tool: The Ellen DeGeneres Show Use this form to evaluate the effectiveness of a specific business or social media organization’s strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily Is the organization engaging its followers? accessible? Are the followers active on social media? Are the social media platforms linked in a Does the organization respond way that is beneficial to the organization? appropriately to messages and concerns? Comments: Easily accessible, appropriate links Comments: Could improve follower to other social media platforms interaction on platforms such as Facebook, YouTube, and Twitter Score: 10/10 Score: 8/10 Audience Reach Content Variety Are messages tailored to the audience? Is message content varied within each social media platform? Are the appropriate social media channels being used to reach the audience? Does the content being posted have a purpose or meaning?
Examples of The View Social Media usage Social Media Strategy Evaluation Tool: The Ellen DeGeneres Show Use this form to evaluate the effectiveness of a specific business or organization’s social media strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily accessible? Are the social media platforms linked in a way that is beneficial to the organization? Comments: Easily accessible, appropriate links to other social media platforms Is the organization engaging its followers? Are the followers active on social media? Does the organization respond appropriately to messages and concerns? Comments: Could improve follower interaction on platforms such as Facebook, YouTube, and Twitter Score: 10/10 Score: 8/10 Audience Reach Content Variety Are messages tailored to the audience? Are the appropriate social media channels being used to reach the audience? Is message content varied within each social media platform? Does the content being posted have a purpose or meaning?
3Stratagems.docx