MODULE 2: IMPERFECT COMPETITION Differentiated Products Competition Strategic Positioning – BDS: Ch. 5, Competitors and Competition, pp. 172 180 – Cpk: of America, et of Fact, “United States al. v. Oracle Corporation” Findings 3 2004 (excerpt) Breakfast Cereal Industry in (HBS, 1997) “The Ready-to-Eat 1994 (A)” How incumbent firms pack markets to deter “Corporate sardines: entry” (The Economist, May 3, 2014) Online Lecture Modules Pre-work Economies of Scale as a Source of Barriers to Entry Online (viewed Non-Cooperative Oligopoly: prior to Bertrand (Price) Competition class 4) Cournot (Quantity) Competition In-class Quiz Barriers to Entry & Non-Cooperative Oligopoly BDS: Ch. 5, Competitors and Competition, pp. 180 195 – BDS: Ch. 6, Entry and Exit (Basic Concepts), pp. 196 206 – Cpk: of for 4 “Networks ‘Super Regional’ Shippers Handle More Packages WSJ, Dec. 18, 2013) (Laura Stevens, Is Delta Afraid of This Carey and Cameron “Why Tiny Airport?”(Susan McWhirter, WSJ, Dec. 17, 2013) (Jack Nicas, WSJ, “Gogo Faces In-Flight Wireless Challenge From AT&T” Apr. 29, 2014) MODULE 3: ENTRY DETERRENCE & STRATEGIC COMMITMENT & Tying Raising Rivals’ Costs, Limit Pricing BDS: Ch. 6, Entry and Exit (Entry-Deterring Strategies), pp. 206 211 – Cpk: Framework for Entry Deterrence Strategy: The Competitive “A Environment, Choices, and and D. Consequences” (Thomas Gruca Sudharshan, Journal of Marketing, July 1995, pp. 44 55) – Do Incumbents Respond to the Threat of Entry? Evidence from the “How 5 Major Goolsbee & Chad Syverson, Quarterly Journal of Airlines” (Austan Economics, Nov. 2008: pp. 1611 1633; note that Coursepack includes – excerpt only, pp. 1611 1616) – to Be Harder on NYT, “Europe Likely Google Over Search” (David Jolly, Jan. 4, 2013) Expresses Concern Over EU Antitrust Debate on (Tom “U.S. Google” Fairless, WSJ, Nov. 25, 2014)
MODULE 2: IMPERFECT COMPETITION 3 Differentiated Products Competition – Strategic Positioning BDS: Ch. 5, Competitors and Competition, pp. 172 – 180 Cpk: “United States of America, et al. v. Oracle Corporation” Findings of Fact, 2004 (excerpt) “The Ready-to-Eat Breakfast Cereal Industry in 1994 (A)” (HBS, 1997) “Corporate sardines: How incumbent firms pack markets to deter entry” (The Economist, May 3, 2014) Pre-work Online (viewed prior to class 4) Online Lecture Modules Economies of Scale as a Source of Barriers to Entry Non-Cooperative Oligopoly: Bertrand (Price) Competition Cournot (Quantity) Competition 4 In-class Quiz Barriers to Entry & Non-Cooperative Oligopoly BDS: Ch. 5, Competitors and Competition, pp. 180 – 195 BDS: Ch. 6, Entry and Exit (Basic Concepts), pp. 196 – 206 Cpk: “Networks of ‘Super Regional’ Shippers Handle More Packages for (Laura Stevens, WSJ, Dec. 18, 2013) “Why Is Delta Afraid of This Tiny Airport?”(Susan Carey and Cameron McWhirter, WSJ, Dec. 17, 2013) “Gogo Faces In-Flight Wireless Challenge From AT&T” (Jack Nicas, WSJ, Apr. 29, 2014) MODULE 3: ENTRY DETERRENCE & STRATEGIC COMMITMENT 5 Raising Rivals’ Costs, Limit Pricing & Tying BDS: Ch. 6, Entry and Exit (Entry-Deterring Strategies), pp. 206 – 211 Cpk: “A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences” (Thomas Gruca and D. Sudharshan, Journal of Marketing, July 1995, pp. 44 – 55) “How Do Incumbents Respond to the Threat of Entry? Evidence from the Major Airlines” (Austan Goolsbee & Chad Syverson, Quarterly Journal of Economics, Nov. 2008: pp. 1611 – 1633; note that Coursepack includes excerpt only, pp. 1611 – 1616) “Europe Likely to Be Harder on Google Over Search” (David Jolly, NYT, Jan. 4, 2013) “U.S. Expresses Concern Over EU Antitrust Debate on Google” (Tom Fairless, WSJ, Nov. 25, 2014)
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