The participant’s rating of level of confidence in booking a hotel onthe Holiday Inn site The participant’s level of reaction to the look and appeal of the website A comparison of satisfaction ratings for using the competitor site vs.the Holiday Inn website Qualitative Data Facial expressions Verbal comments Positive Negative Questions asked Nature of calls for help Screening Profiles Including the pilot test, we collected the following data from our six participants. 1st 2nd 3rd 4th 5th Pilot User User User User User User Age Range 25-35 25-35 46-55 20-25 20-25 36-45 Gender F F M M F F Computer Electronic Real Architecture Occupation Science Accountant Engineering Estate student Student student Never 1. In the past X X X year, how often 1-3 times have you booked a hotel online? More than 3 X X X times 2. How often do Less than two you use the hours a day internet? 2-5 hours a X X day More than 5 X X X X hours a day Less than 5 hours a week
The participant’s rating of level of confidence in booking a hotel onthe Holiday Inn site The participant’s level of reaction to the look and appeal of the website A comparison of satisfaction ratings for using the competitor site vs.the Holiday Inn website Qualitative Data Facial expressions Verbal comments Positive Negative Questions asked Nature of calls for help Screening Profiles Including the pilot test, we collected the following data from our six participants. Pilot User 1st User 2nd User 3rd User 4th User 5th User Age Range 25-35 25-35 46-55 20-25 20-25 36-45 Gender F F M M F F Occupation Computer Science Student Accountant Real Estate Electronic Engineering student Architecture student 1. In the past year, how often have you booked a hotel online? Never 1-3 times X X X More than 3 times X X X 2. How often do you use the internet? Less than two hours a day 2-5 hours a day X X More than 5 hours a day X X X X Less than 5 hours a week
03_Holiday_Inn_China_Website_Usability_Study_Final_Report_Ch._9.docx