Yes 1 No (GO TO F4) 2 Can’t Say (GO TO F4) 99 IF F1=1 F2 i, Can you please describe the first ad that comes to mind? And what was the ad trying to say? PROBE FULLY Response Options Response Code Record Response 1 Don’t know 98 Refused 99 IF F2=1 F3 ii. Can you please describe the next ad that comes to mind? And what was the ad trying to say? PROBE FULLY Response Options Response Code 1 Don’t know 2 Refused 98 Don’t Make Smokes Your Story’ Campaign – Prompted Recall ALL F4 I am now going to show you a recent TV ad and I would like to know if you have seen it. (PLAY DON’T MAKE SMOKES YOUR STORY TV AD) Have you seen this ad before today? IF YES ASK WHERE, MULTIPLES ACCEPTED Response Options Response Code Yes – seen on TV 1 Yes – seen online (YouTube, Facebook, etc.) 2
Yes 1 No (GO TO F4) 2 Can’t Say (GO TO F4) 99 IF F1=1 F2 i, Can you please describe the first ad that comes to mind? And what was the ad trying to say? PROBE FULLY Response Options Response Code Record Response 1 Don’t know 98 Refused 99 IF F2=1 F3 ii. Can you please describe the next ad that comes to mind? And what was the ad trying to say? PROBE FULLY Response Options Response Code 1 Don’t know 2 Refused 98 Don’t Make Smokes Your Story’ Campaign – Prompted Recall ALL F4 I am now going to show you a recent TV ad and I would like to know if you have seen it. (PLAY DON’T MAKE SMOKES YOUR STORY TV AD) Have you seen this ad before today? IF YES ASK WHERE, MULTIPLES ACCEPTED Response Options Response Code Yes – seen on TV 1 Yes – seen online (YouTube, Facebook, etc.) 2
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