John Lynch is Vice President, Emerging Business at Reebok. Appointed to this position in February 2013, John is responsible for Walking, Studio and Business Units as well as the Reebok’s Kid’s and Business Development. brand’s Licensing business, ‘ReebokONE’ platform, In 2013, John was instrumental in developing and launching partnership with Les Mills, the Reebok’s worldwide leading provider of group fitness classes. The global partnership aims to re-define the Studio category through innovative programming and products. John also oversaw the launch of innovative online platform ReebokONE in 2013. Reebok’s ReebokONE enables fitness instructors from around the globe to promote themselves, connect with their peers, find and share interesting content and get discounts on Reebok fitness products. Prior to his current role, John was Brand Director for the Reebok brand in North America, which included merchandising responsibilities. In this position John helped to kick-start clear Reebok’s positioning as THE fitness and training brand in the market, which included major product launches such as RealFlex, Reebok CrossFit Nano and ZigTech. John first joined Reebok in 1999 and has held various positions in Marketing Communications and Sports Marketing. In August 2006, he was appointed Head of Global Marketing Communications, bringing each of marketing disciplines together to ensure one consistent integrated Reebok’s message is conveyed to Reebok consumers. Before joining Reebok, John was director of marketing for Polaroid Corporation. John received his undergraduate degree from the University of Massachusetts in 1986 and a M.B.A. from Duke University in 1990. He lives in Melrose, MA with his wife, Mimi, and three children, Abby, Jack and an active CrossFitter and runner, but loves all fitness and sports. Tim. He’s REEBOK Barbara Ebersberger: Vice President, Reebok Studio Business Unit Barbara Ebersberger is the Vice President of Studio Business Unit. Appointed to this Reebok’s position in 2013, Barbara is responsible for leading and steering the execution of marketing, product, and go-to-market strategies for the Studio category. Reebok’s Studio category includes Yoga, Dance, Group Exercise and other studio-based fitness Reebok’s activities. In addition to her strategic business and marketing focus, Barbara also works in close
John Lynch is Vice President, Emerging Business at Reebok. Appointed to this position in February 2013, John is responsible for Reebok’s Walking, Studio and Kid’s Business Units as well as the brand’s Licensing business, ‘ReebokONE’ platform, and Business Development. In 2013, John was instrumental in developing and launching Reebok’s partnership with Les Mills, the worldwide leading provider of group fitness classes. The global partnership aims to re-define the Studio category through innovative programming and products. John also oversaw the launch of Reebok’s innovative online platform ReebokONE in 2013. ReebokONE enables fitness instructors from around the globe to promote themselves, connect with their peers, find and share interesting content and get discounts on Reebok fitness products. Prior to his current role, John was Brand Director for the Reebok brand in North America, which included merchandising responsibilities. In this position John helped to kick-start Reebok’s clear positioning as THE fitness and training brand in the market, which included major product launches such as RealFlex, Reebok CrossFit Nano and ZigTech. John first joined Reebok in 1999 and has held various positions in Marketing Communications and Sports Marketing. In August 2006, he was appointed Head of Global Marketing Communications, bringing each of Reebok’s marketing disciplines together to ensure one consistent integrated message is conveyed to Reebok consumers. Before joining Reebok, John was director of marketing for Polaroid Corporation. John received his undergraduate degree from the University of Massachusetts in 1986 and a M.B.A. from Duke University in 1990. He lives in Melrose, MA with his wife, Mimi, and three children, Abby, Jack and Tim. He’s an active CrossFitter and runner, but loves all fitness and sports. REEBOK Barbara Ebersberger: Vice President, Reebok Studio Business Unit Barbara Ebersberger is the Vice President of Reebok’s Studio Business Unit. Appointed to this position in 2013, Barbara is responsible for leading and steering the execution of marketing, product, and go-to-market strategies for the Reebok’s Studio category. Reebok’s Studio category includes Yoga, Dance, Group Exercise and other studio-based fitness activities. In addition to her strategic business and marketing focus, Barbara also works in close
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