Industry shall fund the public education program to achieve at least 70 percent customer awareness and understanding across all major customer groups of the change in dialing patterns and area code identification resulting from the overlay, how they will be affected by the change and the rationale behind the change. A task force shall implement the public education program and manage the program’s fund. The task force shall include Commission staff and representatives from the service providers holding numbering resources in the 510 area code as of the effective date of this decision. The task force shall develop a reasonable means of delineating the division of responsibility for the public education program activities to assure adequate tracking and compliance. The task force shall allocate volunteers accordingly to prevent delays in the schedule. All service provider representatives on the task force shall contribute to the implementation effort. Those unwilling to participate may be reported to the Commission and/or assigned specific tasks by the Commission. The task force shall develop the materials and content of the public education program, maximizing the use of prior public education program efforts, and conforming to the requirements of this order. The Communications Division Director is authorized to require sufficient Industry contributions to the public education program budget fund to ensure they are sufficient to achieve the 70 percent customer awareness requirement. The Communications Division Director is authorized to monitor the activities of the task force to ensure that sufficient actions have occurred to achieve the 70 percent customer awareness requirement, and if the 70 percent
Industry shall fund the public education program to achieve at least 70 percent customer awareness and understanding across all major customer groups of the change in dialing patterns and area code identification resulting from the overlay, how they will be affected by the change and the rationale behind the change. A task force shall implement the public education program and manage the program’s fund. The task force shall include Commission staff and representatives from the service providers holding numbering resources in the 510 area code as of the effective date of this decision. The task force shall develop a reasonable means of delineating the division of responsibility for the public education program activities to assure adequate tracking and compliance. The task force shall allocate volunteers accordingly to prevent delays in the schedule. All service provider representatives on the task force shall contribute to the implementation effort. Those unwilling to participate may be reported to the Commission and/or assigned specific tasks by the Commission. The task force shall develop the materials and content of the public education program, maximizing the use of prior public education program efforts, and conforming to the requirements of this order. The Communications Division Director is authorized to require sufficient Industry contributions to the public education program budget fund to ensure they are sufficient to achieve the 70 percent customer awareness requirement. The Communications Division Director is authorized to monitor the activities of the task force to ensure that sufficient actions have occurred to achieve the 70 percent customer awareness requirement, and if the 70 percent
217063623.docx