with preserves made from the new fruit. She then expanded the menu to include fried chicken dinners. By 1940, the Knott family restaurant was serving up to 4,000 customers on Sunday nights. Inspired by his need for entertainment and his affection for the customers’ Old West, Walter Knott then built a ghost town adjacent to the restaurant. He used relocated buildings from authentic ghost towns in the Southwest. The attraction grew through the and In 1968, the family enclosed the restaurant and ghost 1950’s 1960’s. town, renamed it and began charging admission. Other Knott’s Berry Farm©, sections were added. As a restaurant, Farm had a long history and loyal Knott’s Berry customers, but how would it fare as an amusement park with Disneyland® only 15 minutes away? Recognizing that Farm did not have to compete directly with Knott’s Berry Disneyland, the Knott family presented the park as a secondary southern California attraction not as an alternative to the Magic Kingdom. – To answer the Knott family licensed characters Disney’s Mickey Mouse, from the comic strip Peanuts to provide a theme for Camp Snoopy. This attraction was the very first theme park area to be made especially for children. Berry Farm Knott’s also constructed roller coasters and thrill rides which were not part of Disneyland. In the Farm opened the first double-corkscrew roller coaster and 1970’s, Knott’s Berry ride. Other innovations included seasonal events, such as the Halloween-themed Scary Farm and Christmas-related Merry Farm. Sold to the amusement Knott’s Knott’s park company Cedar Fair LP in 1997, the Berry Farm remains a popular and Knott’s profitable attraction to this day. 21. Describe the (Market Segment) of a Berry Farm. Support your customer’s Knott’s answer with information from the case study. 22. What characteristics differentiated Berry Farm from Disneyland? Knott’s 23. What innovations did Berry Farm introduce that allowed it to compete with Knott’s Disneyland? 24. As a Hospitality and Management expert, name 3 ways you could expand/better the experience for a customer.
with preserves made from the new fruit. She then expanded the menu to include fried chicken dinners. By 1940, the Knott family restaurant was serving up to 4,000 customers on Sunday nights. Inspired by his customers’ need for entertainment and his affection for the Old West, Walter Knott then built a ghost town adjacent to the restaurant. He used relocated buildings from authentic ghost towns in the Southwest. The attraction grew through the 1950’s and 1960’s. In 1968, the family enclosed the restaurant and ghost town, renamed it Knott’s Berry Farm©, and began charging admission. Other sections were added. As a restaurant, Knott’s Berry Farm had a long history and loyal customers, but how would it fare as an amusement park with Disneyland® only 15 minutes away? Recognizing that Knott’s Berry Farm did not have to compete directly with Disneyland, the Knott family presented the park as a secondary southern California attraction – not as an alternative to the Magic Kingdom. To answer Disney’s Mickey Mouse, the Knott family licensed characters from the comic strip Peanuts to provide a theme for Camp Snoopy. This attraction was the very first theme park area to be made especially for children. Knott’s Berry Farm also constructed roller coasters and thrill rides which were not part of Disneyland. In the 1970’s, Knott’s Berry Farm opened the first double-corkscrew roller coaster and ride. Other innovations included seasonal events, such as the Halloween-themed Knott’s Scary Farm and Christmas-related Knott’s Merry Farm. Sold to the amusement park company Cedar Fair LP in 1997, the Knott’s Berry Farm remains a popular and profitable attraction to this day. 21. Describe the customer’s (Market Segment) of a Knott’s Berry Farm. Support your answer with information from the case study. 22. What characteristics differentiated Knott’s Berry Farm from Disneyland? 23. What innovations did Knott’s Berry Farm introduce that allowed it to compete with Disneyland? 24. As a Hospitality and Management expert, name 3 ways you could expand/better the experience for a customer.
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