EXERCISE: Features and Benefits Features Customer Benefit Descriptive and static Motivating and active Ask what?” or add”… means that “So …” EXAMPLE: EXAMPLE: If, for any reason, you are unable to your Experienced mobile hairdresser home you don’t have to miss out, because I bring the full hair salon to you.
EXERCISE: Features and Benefits Features Descriptive and static Customer Benefit Motivating and active Ask “So what?” or add”… means that …” EXAMPLE: Experienced mobile hairdresser EXAMPLE: If, for any reason, you are unable to your home you don’t have to miss out, because I bring the full hair salon to you.
English%20-%20Exercises%20-%20Features%20and%20Benefits.docx