5 Taylor, steven& 2004 The importance of brand Satisfaction, value, feel, and trust are the Celuch, Kevin & equity on customer relevant factors which affected the brand Goodwin, Stephen loyalty loyalty of customers in industrial markets 6 Bridy & Bordo 2005 The Importance of Brand Dimensions of service brand in the Cues in framework of brand evidence and brand Intangible Service relationships were studied 7 Kuusik, Andres 2007 Product or brand? Satisfaction, confidence value, the image Relationship between and commitment influence the customer customer satisfaction loyalty and customer loyalty 8 LaisonSondohJr, 2009 Brand image, customer Customer satisfaction have positive Stephen loyalty and satisfaction of affection on loyalty by 4 aspects of the women customers in brand (brand value, product Malaysia components, the practical benefits, experiential benefits) 9 Touzani, Mourad 2009 Brand loyalty: the Attitudinal aspects of brand loyalty, influence of cognitive which expresses the commitment of , Temessek, Azza and emotional variables loyalty leads to loyalty behavioral brand and has a positive effect upon that Some researches and studies conducted in the Customer loyalty and brand Impact In order to be successful in today's complex and competitive markets. It can help companies to retain their loyal customers and attract potential customers. Also, these results suggest that the customer satisfaction has a positive effect on their attitude and ultimately will create loyalty. Loyalty to the Commercial brand has positive effect on commercial performance. some customer satisfaction are includes : 1 - certainly the satisfaction is related to customer loyalty and committing to relations. 2 –More satisfied customers are doing widely spoken advertising for companies(N d b s I,2005) Although the customer satisfaction is an important factor to customer loyalty, but researches show that is not the only factor (Thomas et al,2007).The commercial brand particularly has affection on customer satisfaction. Since the brand is a promise that gives to customers, if we can implement this promise and act as the customer expectation, the customer satisfaction will be achieved. Loyalty in the psychological sense belonging and a desire to continuing the relationship with the company. Brand also creates a continuous commitment to the customer (Keller,1993)Therefore, if we can design a good brand and committed to the commitments that the brand claims to be committed, We can get customer satisfaction by good performance, ensure their loyalty to our products ,This means the long-term relationship of the company with customers which make long-term profitability for the company. Conceptual model of the research:
5 Taylor, steven& Celuch, Kevin & Goodwin, Stephen 2004 The importance of brand equity on customer loyalty Satisfaction, value, feel, and trust are the relevant factors which affected the brand loyalty of customers in industrial markets 6 Bridy & Bordo 2005 The Importance of Brand Cues in Intangible Service Dimensions of service brand in the framework of brand evidence and brand relationships were studied 7 Kuusik, Andres 2007 Product or brand? Relationship between customer satisfaction and customer loyalty Satisfaction, confidence value, the image and commitment influence the customer loyalty 8 LaisonSondohJr, Stephen 2009 Brand image, customer loyalty and satisfaction of women customers in Malaysia Customer satisfaction have positive affection on loyalty by 4 aspects of the brand (brand value, product components, the practical benefits, experiential benefits) 9 Touzani, Mourad , Temessek, Azza 2009 Brand loyalty: the influence of cognitive and emotional variables Attitudinal aspects of brand loyalty, which expresses the commitment of loyalty leads to loyalty behavioral brand and has a positive effect upon that Some researches and studies conducted in the Customer loyalty and brand Impact In order to be successful in today's complex and competitive markets. It can help companies to retain their loyal customers and attract potential customers. Also, these results suggest that the customer satisfaction has a positive effect on their attitude and ultimately will create loyalty. Loyalty to the Commercial brand has positive effect on commercial performance. some customer satisfaction are includes : 1 - certainly the satisfaction is related to customer loyalty and committing to relations. 2 –More satisfied customers are doing widely spoken advertising for companies(N d b s I,2005) Although the customer satisfaction is an important factor to customer loyalty, but researches show that is not the only factor (Thomas et al,2007).The commercial brand particularly has affection on customer satisfaction. Since the brand is a promise that gives to customers, if we can implement this promise and act as the customer expectation, the customer satisfaction will be achieved. Loyalty in the psychological sense belonging and a desire to continuing the relationship with the company. Brand also creates a continuous commitment to the customer (Keller,1993)Therefore, if we can design a good brand and committed to the commitments that the brand claims to be committed, We can get customer satisfaction by good performance, ensure their loyalty to our products ,This means the long-term relationship of the company with customers which make long-term profitability for the company. Conceptual model of the research:
268044040506582337_the_relationship_between_customer_loyalty_and_product_brands.docx