CDSME Clear Compelling Message: It's always the right time to take control of your health! CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers Problems faced by Pain and fatigue Passive or active patient Issues with quality of life for Unplanned or unnecessary Activity limitations members/clients acute healthcare visits Physical limitations Unplanned healthcare visits Community perception of quality of High % of resources used by Loss of independence Readmission services offered by organization consumers with chronic Little time with HCP Treatment challenges for Problems coordinating care or conditions (84%) Not receiving adequate information patients with Multiple Chronic assisting members/clients with Duplicated tests Trouble finding & assessing services Conditions(MCC) coordinating care Increased utilization costs Out of pocket expenses Drug Interactions Decrease staff time Decreased cost per insured Multiple Chronic Conditions Preventable admissions Decreased readmissions (30 day A more empowered patient Feeling of being un-empowered/no Frequent admissions window to bring individuals leaving who is actively managing control Problems coordinating care skilled back into independent living) health Financial limitations Low satisfaction with care for Increase patient accountability Ability to work people with chronic conditions Difficulty communicating Poor outcome Health Literacy Lack of knowledge about local Medication administration resources Lack of choice/assertiveness Frustration with time constraints Existing Alternatives Hospital Based Diabetes Education Diabetes Educators Location specific programs Nurse Phone consultation YMCA/Wellness Centers Nurse Educators Other Evidence Based programs Website educational resources Internet Care Managers Group support Counseling services Referrals to other programs Support groups Nurse Practitioners who can VAIL educate Smoking Cessation
CDSME Clear Compelling Message: It's always the right time to take control of your health! CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers Problems faced by Pain and fatigue Activity limitations Physical limitations Loss of independence Little time with HCP Not receiving adequate information Trouble finding & assessing services Out of pocket expenses Multiple Chronic Conditions Feeling of being un-empowered/no control Financial limitations Ability to work Difficulty communicating Health Literacy Medication administration Lack of choice/assertiveness Passive or active patient Unplanned healthcare visits Readmission Treatment challenges for patients with Multiple Chronic Conditions(MCC) Drug Interactions Preventable admissions Frequent admissions Problems coordinating care Low satisfaction with care for people with chronic conditions Poor outcome Lack of knowledge about local resources Frustration with time constraints Issues with quality of life for members/clients Community perception of quality of services offered by organization Problems coordinating care or assisting members/clients with coordinating care Decrease staff time Decreased readmissions (30 day window to bring individuals leaving skilled back into independent living) Unplanned or unnecessary acute healthcare visits High % of resources used by consumers with chronic conditions (84%) Duplicated tests Increased utilization costs Decreased cost per insured A more empowered patient who is actively managing health Increase patient accountability Existing Alternatives Hospital Based Diabetes Education YMCA/Wellness Centers Internet Counseling services Support groups VAIL Smoking Cessation Diabetes Educators Nurse Educators Care Managers Referrals to other programs Nurse Practitioners who can educate Location specific programs Other Evidence Based programs Group support Nurse Phone consultation Website educational resources
52-Virginia-Sustainability-Marketing-Product-Canvas.docx