5. Constantly changing members and leadership (frequent restarts) STRENGTHS WEAKNESSES 6. Lack of work groups Group 6 (GOLD) 1. Institutional support 1. Providers/ Educator working between involvement meetings/ call - DHSS, U of M, MFH 2. Focus message or attendance 2. project 3. 7. MO cultural 3. 4. environment → 4. attitudes OPPORTUNITIES Opportunity-Strength 8. Mega marketing of Opportunity-Weakness 1. Legislative- (OS) Strategies unhealthy (OW) Strategies State*, Local, Use the strengths to food/beverages, and a Federal smaller take advantage of – stronghold on schools Overcome weaknesses by 2. Policy opportunities taking advantage of development to 1. Use wide range make healthy easier partners across state to opportunities educate legislators on 3. Conference- 1. policies to make Regular not annual 2. healthy easier 4. 2. Use partners’ support to plan and carry out conference Threat-Strength (TS) Threat-Weakness (TW) THREATS Strategies Strategies 1. Time Use strengths to avoid Minimize weaknesses 2. Distance to threats and avoid threats meeting 1. Use institutional 1. Use wide 3. Money support to host a knowledge base of 4. Culture/ Nay meeting via technology partners to focus Sayers once per year message and leverage 2. Convert nay-sayers money - No Tax State 2. - Food Industry
5. Constantly changing members and leadership (frequent restarts) 6. Lack of work groups working between meetings/ call attendance 7. MO cultural environment → attitudes 8. Mega marketing of unhealthy food/beverages, and a stronghold on schools Group 6 (GOLD) STRENGTHS 1. Institutional support - DHSS, U of M, MFH 2. 3. 4. WEAKNESSES 1. Providers/ Educator involvement 2. Focus message or project 3. 4. OPPORTUNITIES 1. Legislative- State*, Local, Federal – smaller 2. Policy development to make healthy easier 3. Conference- Regular not annual 4. Opportunity-Strength (OS) Strategies Use the strengths to take advantage of opportunities 1. Use wide range partners across state to educate legislators on policies to make healthy easier 2. Use partners’ support to plan and carry out conference Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities 1. 2. THREATS 1. Time 2. Distance to meeting 3. Money 4. Culture/ Nay Sayers - No Tax State - Food Industry Threat-Strength (TS) Strategies Use strengths to avoid threats 1. Use institutional support to host a meeting via technology once per year 2. Convert nay-sayers Threat-Weakness (TW) Strategies Minimize weaknesses and avoid threats 1. Use wide knowledge base of partners to focus message and leverage money 2.
7-23-15-SWOTanalysis.docx