Critical Vocabulary Critical Vocabulary Critical Vocabulary Critical Vocabulary Critical Vocabulary Critical Vocabulary Persuasive Techniques Critical Vocabulary Endorsement Broadcast Recorded Performance Argumentation vs. Positive Connotation Hyperbole Statistics Broadcasting Perspective Persuasion Negative Connotation Simile Understatement Advertisement Logic Valid/Validity Brochures Metaphor Overstatement Radio Commercial Multimedia Alter/Shape Rhetorical Strategies Rhetoric Question Fact/Opinion TV Commercial Presentation Contradict (Ethos, Pathos, Logos) Analogy Cause/Effect Magazine Ad Page Layout Contradiction Bandwagon Symbolism Target Audience Online/Web Ad Producer Rebuttal Propaganda Alliteration Audience Awareness Billboard Film Director Refute/Dispute Repetition Pun Emotional Appeal Mail Flyers Prompts Pros/Cons Glittering Generality Irony Logical Appeal Newspaper Ad Programming Counterargument Loaded Words Flashback Appeal to Authority Pamphlet Public Audience Stance Snob Appeal Flash forward Stereotype Scripts Public Opinion Trend Logical Argument Testimonial Slogan Subliminal Message Scriptwriter Sales Technique Expert Opinion Logo Bias Copyright System Transference Jingle Opposing Viewpoint Verbal Cue Celebrity Endorsement Slanted Material Viewer Perception Visual Aid Voice Inflection Suggested Suggested Suggested Suggested Suggested Suggested Strategies/Activities Strategies/Activities Strategies/Activities Strategies/Activities Strategies/Activities Strategies/Activities Create an electronic Discuss literary Discuss the societal Discuss trying to Have students Use the interactive wall for vocabulary devices used with factors that affect persuade your point perform their persuasion map to words and have persuasion and advertising and how of view using commercials, assist students in online collaboration have students add ads change with argumentation record, and show to organizing their and brainstorming terms to their times. (differences the class arguments (lends notebooks. Show the history of between the two is all itself to the elements “Persuasion Use a PowerPoint YouTube Coca-Cola techniques). Create around you” activity of argument rather presentation to videos commercials and argument charts have students use than persuasion): “Persuasive – discuss persuasive Advertising” and ask students to Have students newspapers and with example Have students write explain why they create a teen magazines to locate “Persuasive advertisements. an argumentative Elephants” then think these have pamphlet for a rally ads and identify essay that presents discuss the changed so issue focusing on
Critical Vocabulary Persuasive Techniques Positive Connotation Negative Connotation Brochures Rhetorical Strategies (Ethos, Pathos, Logos) Bandwagon Propaganda Repetition Glittering Generality Loaded Words Snob Appeal Testimonial Expert Opinion Transference Celebrity Endorsement Critical Vocabulary Critical Vocabulary Hyperbole Simile Metaphor Rhetoric Question Analogy Symbolism Alliteration Pun Irony Flashback Flash forward Slogan Logo Jingle Slanted Material Critical Vocabulary Endorsement Statistics Understatement Overstatement Fact/Opinion Cause/Effect Target Audience Audience Awareness Emotional Appeal Logical Appeal Appeal to Authority Stereotype Subliminal Message Bias Critical Vocabulary Broadcast Broadcasting Advertisement Radio Commercial TV Commercial Magazine Ad Online/Web Ad Billboard Mail Flyers Newspaper Ad Pamphlet Scripts Scriptwriter Copyright Opposing Viewpoint Critical Vocabulary Recorded Performance Perspective Logic Multimedia Presentation Page Layout Producer Film Director Prompts Programming Public Audience Public Opinion Trend Sales Technique System Verbal Cue Viewer Perception Visual Aid Voice Inflection Critical Vocabulary Argumentation vs. Persuasion Valid/Validity Alter/Shape Contradict Contradiction Rebuttal Refute/Dispute Pros/Cons Counterargument Stance Logical Argument Suggested Strategies/Activities Create an electronic wall for vocabulary words and have online collaboration and brainstorming Use a PowerPoint presentation to discuss persuasive with example advertisements. Suggested Strategies/Activities Discuss literary devices used with persuasion and have students add terms to their notebooks. YouTube videos “Persuasive Advertising” and “Persuasive Elephants” then discuss the Suggested Strategies/Activities Discuss the societal factors that affect advertising and how ads change with times. Show the history of Coca-Cola commercials and ask students to explain why they think these have changed so Suggested Strategies/Activities Discuss trying to persuade your point of view using argumentation (differences between the two techniques). Create argument charts Have students create a teen pamphlet for a rally issue focusing on Suggested Strategies/Activities Have students perform their commercials, record, and show to the class “Persuasion is all around you” activity – have students use newspapers and magazines to locate ads and identify Suggested Strategies/Activities Use the interactive persuasion map to assist students in organizing their arguments (lends itself to the elements of argument rather than persuasion): Have students write an argumentative essay that presents
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