Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. 53(1), 59-68. Business Horizons, Karpinski, R. (2007). Muddling through what Web 2.0 metrics mean. 92 (3), 19 15. B to B. – Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. 24(3), 228-334. Public Relations Review, Kitchen, P. (1997). International Thomson Business Public Relations, principles and practices. Press. Ledingham, J. A. (2001). Government-community relationships: Extending the relational theory of public relations. 27, 285-295. Public Relations Review, Ledingham, J. A. (2006). Relationship management: A general theory of public relations. In C. Botan & V. Hazleton, NJ: Lawrence Erlbaum Associates, Public Relations Theory. Lehtone, J. (2008). Risk and crises in virtual publicity. In A. Zerfass, B. van Ruler & K. Sriramesh (Ed.), (pp. 179-192). Netherlands: Vs Verlag fur Public Relations Research Sozialwissenschaften. Levenshus, A. (2010). Online relationships management in a presidential campaign: a case study of the management of its Internet-integrated grassroots effort. Obama campaign’s 22(3), 313-335. Journal of Public Research, Metzgar, E., & Maruggi, A. (2009). Social Media and the 2008 U.S. presidential election. 4(1), 141-165. Journal of New Communications Research,
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68. Karpinski, R. (2007). Muddling through what Web 2.0 metrics mean. B to B. 92 (3), 19 – 15. Kent, M. L., & Taylor, M. (1998). Building dialogic relationships through the World Wide Web. Public Relations Review, 24(3), 228-334. Kitchen, P. (1997). Public Relations, principles and practices. International Thomson Business Press. Ledingham, J. A. (2001). Government-community relationships: Extending the relational theory of public relations. Public Relations Review, 27, 285-295. Ledingham, J. A. (2006). Relationship management: A general theory of public relations. In C. Botan & V. Hazleton, Public Relations Theory. NJ: Lawrence Erlbaum Associates, Lehtone, J. (2008). Risk and crises in virtual publicity. In A. Zerfass, B. van Ruler & K. Sriramesh (Ed.), Public Relations Research (pp. 179-192). Netherlands: Vs Verlag fur Sozialwissenschaften. Levenshus, A. (2010). Online relationships management in a presidential campaign: a case study of the Obama campaign’s management of its Internet-integrated grassroots effort. Journal of Public Research, 22(3), 313-335. Metzgar, E., & Maruggi, A. (2009). Social Media and the 2008 U.S. presidential election. Journal of New Communications Research, 4(1), 141-165.
403120_Bachelor_Thesis.docx