Market Mix: Marketing Mix helps the organization make decisions regarding its marketing plan to achieve its organizational objectives Figure 22: Marketing Mix for NZ Edible Cutlery Bakey’s 3.6 Pricing Strategy Factors taken into consideration Minimum Order to be placed as per agreement with India is 12000 pieces Bakey’s Basic Shipping Rate Less Full Container Load +Insurance - NZ$2750 The average price of an organic cutlery in New Zealand would cost $0.079 NZ/ spoon – The average price of a plastic cutlery in New Zealand would cost - $0.050 NZ/ Spoon Pricing Strategy Launch Phase: Sell Edible Cutlery in New Zealand at a price same as Competitors Bakey’s Pricing Go Live Phase: Sell Edible Cutlery in New Zealand at 21% higher price that is 1 dollar Bakey’s per spoon. Rational: competitive advantage is that as compared to its competitors it is able to Bakey’s produce organic cutlery that is also edible and available in many flavours. Additionally, the unique selling point for is the certification and patents along with the health benefits Bakey’s its offers. edible cutlery is even good for people suffering from diabetes. Bakey’s 3.7 Promotion Strategy The strategy for promoting NZ Edible cutlery will play a significant role to penetrate Bakey’s the market and create a niche place for its products. It is very essential that NZ products Bakey’s come across as yet another organic product. Its competitive advantage and its unique doesn’t selling point has to reach the masses.
Market Mix: Marketing Mix helps the organization make decisions regarding its marketing plan to achieve its organizational objectives Figure 22: Marketing Mix for Bakey’s NZ Edible Cutlery 3.6 Pricing Strategy Factors taken into consideration Minimum Order to be placed as per agreement with Bakey’s India is 12000 pieces Basic Shipping Rate Less Full Container Load +Insurance - NZ$2750 The average price of an organic cutlery in New Zealand would cost – $0.079 NZ/ spoon The average price of a plastic cutlery in New Zealand would cost - $0.050 NZ/ Spoon Pricing Strategy Launch Phase: Sell Bakey’s Edible Cutlery in New Zealand at a price same as Competitors Pricing Go Live Phase: Sell Bakey’s Edible Cutlery in New Zealand at 21% higher price that is 1 dollar per spoon. Rational: Bakey’s competitive advantage is that as compared to its competitors it is able to produce organic cutlery that is also edible and available in many flavours. Additionally, the unique selling point for Bakey’s is the certification and patents along with the health benefits its offers. Bakey’s edible cutlery is even good for people suffering from diabetes. 3.7 Promotion Strategy The strategy for promoting Bakey’s NZ Edible cutlery will play a significant role to penetrate the market and create a niche place for its products. It is very essential that Bakey’s NZ products doesn’t come across as yet another organic product. Its competitive advantage and its unique selling point has to reach the masses.
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