SWOT ANALYSIS Group 1 (GREEN) STRENGTHS WEAKNESSES 1. Members-Variety of 1. Time/Location backgrounds, leadership, 2. Geographic limitation organizations (pools of members) 2. Several past initiatives to 3. Too many focuses- broad use as continual basis focus 3. Ideas already identified to 4. Multiple representatives focus on these are of organizations- lack of – evidence-based communication 4. Access to data already completed/communication needs OPPORTUNITIES Opportunity-Strength (OS) Opportunity-Weakness 1. Local examples Strategies (OW) Strategies 2. Increased interest Use the strengths to take Overcome weaknesses by 3. Networking advantage of opportunities taking advantage of 4. Receptive to 1. Networking interest to opportunities Messages join 1. Rotate meeting sites 5. Statewide Focus 2. Community outreach/ across the state 6. Learn from community needs 2. Networking/membership get ideas/model assessment to geographic regions 7. Updated reputable - cross reference to find 3. Picking top focus areas/ info/recent events to common needs statewide narrow to 3 main messages base work from 3. Cross data and interest - Aim to make the most fields to create marketing impact strategies - Use current data to choose top relevant THREATS Threat-Strength (TS) Threat-Weakness (TW) 1. Trust/ not willing Strategies Strategies to share ideas Use strengths to avoid Minimize weaknesses and 2. Potential threats avoid threats competition amongst 1. Make MOCAN a benefit 1. Determine a better focus
SWOT ANALYSIS Group 1 (GREEN) STRENGTHS 1. Members-Variety of backgrounds, leadership, organizations 2. Several past initiatives to use as continual basis 3. Ideas already identified to focus on – these are evidence-based 4. Access to data already completed/communication needs WEAKNESSES 1. Time/Location 2. Geographic limitation (pools of members) 3. Too many focuses- broad focus 4. Multiple representatives of organizations- lack of communication OPPORTUNITIES 1. Local examples 2. Increased interest 3. Networking 4. Receptive to Messages 5. Statewide Focus 6. Learn from ideas/model 7. Updated reputable info/recent events to base work from Opportunity-Strength (OS) Strategies Use the strengths to take advantage of opportunities 1. Networking interest to join 2. Community outreach/ community needs assessment - cross reference to find common needs statewide 3. Cross data and interest fields to create marketing strategies Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities 1. Rotate meeting sites across the state 2. Networking/membership to geographic regions 3. Picking top focus areas/ narrow to 3 main messages - Aim to make the most impact - Use current data to choose top relevant THREATS 1. Trust/ not willing to share ideas 2. Potential competition amongst Threat-Strength (TS) Strategies Use strengths to avoid threats 1. Make MOCAN a benefit Threat-Weakness (TW) Strategies Minimize weaknesses and avoid threats 1. Determine a better focus get
7-23-15-SWOTanalysis.docx