enhanced of CBOs to environmental governments use very governments are using CBOs and local Local governments do not have the mandate implement awareness little EE techniques EE as a tool to make governments to involve stakeholders in decision-making environmental techniques in communities Field visits for NRM education and public programmes and environmentally aware The decentralization of NRM awareness projects to address and to involve them in responsibilities at the local level does not campaigns. NRM and poverty addressing NRM occur reduction at the issues Assumption: community level Output 3.2: Project will closely monitor the situation and Environmental EE and awareness Numerous materials on Existence of EE EE materials and advocate for decentralization of NRM education material is material developed EE exist in Armenia programmes delivered programmes responsibilities highlighting the benefits for developed and and use by delivery but there is no by strengthened Field visits sustainable economic development of the delivery mechanisms mechanisms common approach to delivery mechanisms country are identified. deliver EE covering Risk: global environmental For non-environmental professionals the Output 3.3: A issues and solutions program objective and strategy are not easily Communication A communication Skills and knowledge A communication Campaign documents, understood and do not create any interest. campaign developed campaign to develop such campaign delivered videos, newspapers, etc. Assumption: and delivered through developed and campaign is currently and covering global Evaluation report The project will produce and disseminate community based delivered limited in Armenia environmental issues information products such as leaflets, activities and national and solutions booklets and other print materials to inform media. Number of Journalists and their 100 journalists with a Progress reports / PIRs stakeholders about the project objective, journalists (men and media outlets have minimum of 40% strategy and the planned activities, in order Training evaluation women) and limited capacity to women linked to a to create an interest and a demand for forms diversity of media participating to project activities inform the public on diverse number of outlets trained to NRM issues, including media outlets trained Risk: deliver EE global environmental in environmental Key stakeholders do not adopt the campaign. programmes issues and solutions awareness, including Assumption: global environmental The campaign will be developed with a issues and solutions strong participation of stakeholders in order to keep the ownership of this campaign as much as possible with the stakeholders and facilitate its final adoption Risk: Journalists are not interested by EE programmes Assumption: Project introductory workshops will be held with targeted journalists/media outlets to present the project objective and strategy as well as the planned activities to create an interest and demand for these activities.
enhanced of CBOs to implement environmental education and public awareness campaigns. Output 3.2: Environmental education material is developed and delivery mechanisms are identified. Output 3.3: A Communication campaign developed and delivered through community based activities and national media. environmental awareness techniques in programmes and projects to address NRM and poverty reduction at the community level governments use very little EE techniques governments are using EE as a tool to make communities environmentally aware and to involve them in addressing NRM issues CBOs and local governments Field visits Local governments do not have the mandate to involve stakeholders in decision-making for NRM The decentralization of NRM responsibilities at the local level does not occur Assumption: Project will closely monitor the situation and advocate for decentralization of NRM responsibilities highlighting the benefits for sustainable economic development of the country Risk: For non-environmental professionals the program objective and strategy are not easily understood and do not create any interest. Assumption: The project will produce and disseminate information products such as leaflets, booklets and other print materials to inform stakeholders about the project objective, strategy and the planned activities, in order to create an interest and a demand for participating to project activities Risk: Key stakeholders do not adopt the campaign. Assumption: The campaign will be developed with a strong participation of stakeholders in order to keep the ownership of this campaign as much as possible with the stakeholders and facilitate its final adoption Risk: Journalists are not interested by EE programmes Assumption: Project introductory workshops will be held with targeted journalists/media outlets to present the project objective and strategy as well as the planned activities to create an interest and demand for these activities. EE and awareness material developed and use by delivery mechanisms Numerous materials on EE exist in Armenia but there is no common approach to deliver EE covering global environmental issues and solutions Existence of EE programmes delivered by strengthened delivery mechanisms EE materials and programmes Field visits A communication campaign developed and delivered Skills and knowledge to develop such campaign is currently limited in Armenia A communication campaign delivered and covering global environmental issues and solutions Campaign documents, videos, newspapers, etc. Evaluation report Number of journalists (men and women) and diversity of media outlets trained to deliver EE programmes Journalists and their media outlets have limited capacity to inform the public on NRM issues, including global environmental issues and solutions 100 journalists with a minimum of 40% women linked to a diverse number of media outlets trained in environmental awareness, including global environmental issues and solutions Progress reports / PIRs Training evaluation forms
3-30-15_Armenia_5716__ProDoc_0.docx