Jan 29 Goals, objectives, strategies, tactics A&P Ch 2-3 Researching your client/SWOT Jan 31 Developing the research proposal A&P Ch 4, Draft research proposal outline Appendix C in class Feb 5 Target audiences, sampling, Posted on Sakai Work on research materials interviews, focus groups Feb 7 Surveys, questionnaire design Posted on Sakai Work on research materials. Finalizing research materials Group consultations in class Feb 12 GUEST SPEAKER - TBA Submit research proposal outline - must get approval before use! Feb 14 Work day for data collection Feb 19 Work day for data collection Submit progress report Feb 21 Analysis and write-up Stacks Ch 15 Progress reports in class Prep for research presentations Feb 26 Work day Feb 28 Research presentations Submit slides and one-page CLIENT VISIT handout Mar 5 Debriefing from client visit A&P Ch 14 Theories of persuasion Mar 7 Developing your article Submit final research report by “big idea” “Big idea” Campaign examples Campaign 5pm examples Mar 12 SPRING BREAK Mar 14 SPRING BREAK Mar 19 GUEST SPEAKER TBA Check in with client. – Personal brand guidelines Mar 21 Writing goals, objectives, strategies, A&P Ch 3 (review), Reaction paper 2 due & tactics A&P Ch 15 Develop draft of plan in class Mar 26 Social media strategies Posted on Sakai Draft social media content Revisit plan Mar 28 Messaging/organizational identity Posted on Sakai 4 personal brand pres. Developing ready-to-use pieces Draft other ready-to-use pieces Apr 2 Timeline, evaluation, budget B&S Ch 9-10 4 personal brand pres.
Jan 29 Goals, objectives, strategies, tactics Researching your client/SWOT A&P Ch 2-3 Jan 31 Developing the research proposal A&P Ch 4, Appendix C Draft research proposal outline in class Feb 5 Target audiences, sampling, interviews, focus groups Posted on Sakai Work on research materials Feb 7 Surveys, questionnaire design Finalizing research materials Group consultations in class Posted on Sakai Work on research materials. Feb 12 GUEST SPEAKER - TBA Submit research proposal outline - must get approval before use! Feb 14 Work day for data collection Feb 19 Work day for data collection Submit progress report Feb 21 Analysis and write-up Progress reports in class Prep for research presentations Stacks Ch 15 Feb 26 Work day Feb 28 Research presentations CLIENT VISIT Submit slides and one-page handout Mar 5 Debriefing from client visit Theories of persuasion A&P Ch 14 Mar 7 Developing your “big idea” Campaign examples “Big idea” article Campaign examples Submit final research report by 5pm Mar 12 SPRING BREAK Mar 14 SPRING BREAK Mar 19 GUEST SPEAKER – TBA Personal brand guidelines Check in with client. Mar 21 Writing goals, objectives, strategies, & tactics A&P Ch 3 (review), A&P Ch 15 Reaction paper 2 due Develop draft of plan in class Mar 26 Social media strategies Revisit plan Posted on Sakai Draft social media content Mar 28 Messaging/organizational identity Developing ready-to-use pieces Posted on Sakai 4 personal brand pres. Draft other ready-to-use pieces Apr 2 Timeline, evaluation, budget B&S Ch 9-10 4 personal brand pres.
634.1-Comello-Spring2018.docx