Tentative Schedule of Topics, Assignments and Activities Week Date Topic PHASE ONE: PRINCIPLES OF EFFECTIVE COMMUNICATION 1 Jan 19 Introduction to the course Jan 21 Introduction Chapter 1 is Case: “Fair fair,” Isn’t it? Review the aspects of communication (source, goal, audience, context, message, media, feedback). Analyze the case from the point of view. What goal(s) Dean’s might he adopt? With whom might he communicate? What is his relationship with each audience? What do they know about the situation? What message might he send to each? Through what media? In your view, what he do and what he say to whom? should should 2 Jan 26 Teaching effective writing Chapter 2 Chapter 16 Jan 28 Case: Yellowtail Marine Consider the study questions following the case (p. 36). Write a memo to the class in which you rank the issues facing Gilcrist and explain your rationale Memo 1 due in class Chapter 3 3 Feb 2 Audience analysis Work on Memo 2 Feb 4 Case: Weymouth Steel Corporation Consider the study questions following the case. How should managers communicate the need for layoffs? ’s Explain and defend your strategy in a memo to Harrison (your boss) Memo 2 due in class 4 Feb 9 Point of view Chapter 4 Feb 11 Case: Smith Financial Corporation Revision of Memo 2. What point of view did Miller communicate to his co-workers? What was their view of him? How well did he take their point of view on the company and their common tasks into account? 5 Feb 16 Message content and argument Chapter 5 Case: Cuttyhunk Bank A, Cuttyhunk Bank B Consider the questions of the case. Analyze and “A” evaluate the arguments in 's April 23 and May 14 letters using Toulmin's argument models. Feb 18 Argument exercise in class Chapter 6 6 Feb 23 Structure Feb 25 Case: McGregor’s Ltd. Department Store Do you agree with the change McGregor wants to make? If so, how should the changes to the discount
Tentative Schedule of Topics, Assignments and Activities Week Date Topic PHASE ONE: PRINCIPLES OF EFFECTIVE COMMUNICATION 1 Jan 19 Introduction to the course Jan 21 Introduction Case: “Fair is fair,” Isn’t it? Review the aspects of communication (source, goal, audience, context, message, media, feedback). Analyze the case from the Dean’s point of view. What goal(s) might he adopt? With whom might he communicate? What is his relationship with each audience? What do they know about the situation? What message might he send to each? Through what media? In your view, what should he do and what should he say to whom? Chapter 1 2 Jan 26 Teaching effective writing Chapter 2 Chapter 16 Jan 28 Case: Yellowtail Marine Consider the study questions following the case (p. 36). Write a memo to the class in which you rank the issues facing Gilcrist and explain your rationale Memo 1 due in class 3 Feb 2 Audience analysis Work on Memo 2 Chapter 3 Feb 4 Case: Weymouth Steel Corporation Consider the study questions following the case. How should ’s managers communicate the need for layoffs? Explain and defend your strategy in a memo to Harrison (your boss) Memo 2 due in class 4 Feb 9 Point of view Chapter 4 Feb 11 Case: Smith Financial Corporation Revision of Memo 2. What point of view did Miller communicate to his co-workers? What was their view of him? How well did he take their point of view on the company and their common tasks into account? 5 Feb 16 Message content and argument Case: Cuttyhunk Bank A, Cuttyhunk Bank B Consider the questions of the “A” case. Analyze and evaluate the arguments in 's April 23 and May 14 letters using Toulmin's argument models. Chapter 5 Feb 18 Argument exercise in class 6 Feb 23 Structure Chapter 6 Feb 25 Case: McGregor’s Ltd. Department Store Do you agree with the change McGregor wants to make? If so, how should the changes to the discount
6413_1357__4320_syllabus.docx