3 Customers Chapters 5, 6 Case discussion post Individual case write-up due by Case presenters post questions and Wednesday, 11:59 pm Major topics: Customer PPT supplement initial responses by Wednesday, 11:59 relationship management pm. Thread summary posted by Case discussion post and hot (CRM), customer value, HBS Case: (for Sunday, 11:59 pm. topics post due by Saturday, “Starbucks,” #9-504-016 consumer behavior understanding how to calculate CLV) All students (non-case presenters) post 11:59 pm responses by Saturday, 11:59 pm. Case: Bird of a Different “Chick-fil-A: (Team 2 will lead.) Hot topics post (Team 5) Feather,” #UV6843 Individual case write-up question: What factors contributed the most to the success of CFA? By what measures do you define success? 4 STP Chapters 9, 10 Case discussion post Synchronous online session 2: [Insert date/time] Case presenters post questions and Major topics: Segmentation, PPT supplement initial responses by Wednesday, 11:59 targeting, and positioning pm. Thread summary posted by Individual case write-up due by HBS Case: Sunday, 11:59 pm. Wednesday, 11:59 pm “Polyphonic HMI: Mixing Music and (Team 3 All students (non-case presenters) post Math,” #9-506-009 will lead.) responses by Saturday, 11:59 pm. Case discussion post and hot topics post due by Saturday, Individual case write-up question: How Hot topics post (Team 4) 11:59 pm would you react to you HMI’s offering if were a successful producer? 5 Marketing Research Chapters 3, 4 Case discussion post Individual case write-up due by Case presenters post questions and Wednesday, 11:59 pm Major topics: Value of market PPT supplement initial responses by Wednesday, 11:59 data, demand forecast pm. Thread summary posted by Case discussion post and hot HBS Case: Sunday, 11:59 pm. topics post due by Saturday, “Zara: Fast Fashion,” (Team 4 will lead.) All students (non-case presenters) post 11:59 pm responses by Saturday, 11:59 pm. Individual case write-up question: What are sources of Hot topics post (Team 3) Zara’s operating advantage (i.e., sources of efficiencies)?
3 Customers Major topics: Customer relationship management (CRM), customer value, consumer behavior Chapters 5, 6 PPT supplement HBS Case: “Starbucks,” #9-504-016 (for understanding how to calculate CLV) Case: “Chick-fil-A: Bird of a Different Feather,” #UV6843 (Team 2 will lead.) Individual case write-up question: What factors contributed the most to the success of CFA? By what measures do you define success? Case discussion post Case presenters post questions and initial responses by Wednesday, 11:59 pm. Thread summary posted by Sunday, 11:59 pm. All students (non-case presenters) post responses by Saturday, 11:59 pm. Hot topics post (Team 5) Individual case write-up due by Wednesday, 11:59 pm Case discussion post and hot topics post due by Saturday, 11:59 pm 4 STP Major topics: Segmentation, targeting, and positioning Chapters 9, 10 PPT supplement HBS Case: “Polyphonic HMI: Mixing Music and Math,” #9-506-009 (Team 3 will lead.) Individual case write-up question: How would you react to HMI’s offering if you were a successful producer? Case discussion post Case presenters post questions and initial responses by Wednesday, 11:59 pm. Thread summary posted by Sunday, 11:59 pm. All students (non-case presenters) post responses by Saturday, 11:59 pm. Hot topics post (Team 4) Synchronous online session 2: [Insert date/time] Individual case write-up due by Wednesday, 11:59 pm Case discussion post and hot topics post due by Saturday, 11:59 pm 5 Marketing Research Major topics: Value of market data, demand forecast Chapters 3, 4 PPT supplement HBS Case: “Zara: Fast Fashion,” (Team 4 will lead.) Individual case write-up question: What are sources of Zara’s operating advantage (i.e., sources of efficiencies)? Case discussion post Case presenters post questions and initial responses by Wednesday, 11:59 pm. Thread summary posted by Sunday, 11:59 pm. All students (non-case presenters) post responses by Saturday, 11:59 pm. Hot topics post (Team 3) Individual case write-up due by Wednesday, 11:59 pm Case discussion post and hot topics post due by Saturday, 11:59 pm
410.620_ONLINE_AY17-18.docx