Assignment 3 Brief Life Science Marketing Using Evidence to MARCH 22 Influence Speaker: Joseph Daley, Strategic Officer inVentiv The Good, Bad, & the MARCH 27 Regulated Markets Ugly Political & Pharmaceutical The Life & Death of MARCH 29 Radio Radio Theatre of the Mind Assignment 3 Due Individual Team APRIL 3 Agency Studio* Meetings Times TBD & Engagement APRIL 5 “Nodes Edges” Team Planning Workshop Ambient/Outdoor Experience Equals APRIL 10 Brand Discuss Award Winners TV & Video Upstream Storyboarding Whipple 16 APRIL 12 Clio Video Reel Reading Quiz 3 Presenting Great Work Presenter Drills APRIL 19 Agency Studio* Team Dress APRIL 24 Rehearsal Times TBD The Pitch Team Presentations MAY 1 (Exam)
Assignment 3 Brief MARCH 22 Life Science Marketing Using Evidence to Influence Speaker: Joseph Daley, Strategic Officer inVentiv MARCH 27 Regulated Markets The Good, Bad, & the Ugly Political & Pharmaceutical MARCH 29 Radio The Life & Death of Radio Theatre of the Mind Assignment 3 Due APRIL 3 Agency Studio* Individual Team Meetings Times TBD APRIL 5 Engagement “Nodes & Edges” Team Planning Workshop APRIL 10 Ambient/Outdoor Experience Equals Brand Discuss Award Winners APRIL 12 TV & Video Upstream Storyboarding Clio Video Reel Reading Quiz 3 Whipple 16 APRIL 19 Presenting Great Work Presenter Drills APRIL 24 Agency Studio* Team Dress Rehearsal Times TBD MAY 1 (Exam) The Pitch Team Presentations
271.1-Cobb-Spring2017.docx