CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers Problems/Solutions Transportation/vouchers, Time/easy referral system Awareness/newsletters, CCRC Difficulty getting people to partnerships, offer where there is Knowledge/keep going back - try representative on Steering participate/incentives public transportation to educate multiple people in Committees to create a larger Non reimbursement/ Motivation (burden vs benefit)/ focus the practice network of awareness Complicated reimbursement/ on benefits Lack of integration into Commitment - believe it will work/ practice/find the right person to use past participants to promote advocate for CDSME Accessibility/ variety in schedule Siloed Care/Medical Home Time (length of workshop)/stress that Closed mindedness/collect there is a break and it is interactive outcomes Not feeling well/this might help… One more thing/easy referral Overwhelmed/CDSME can help you process take control! Top of mind awareness/prompt on screen Key Stakeholders (Whose buy in do we need, key influencers, who else?) Individual Food Banks Caregiver Community Foundations Family How will success be measured? Improved lifestyle More informed patients Community image of supporting Lower health care costs Lower Health Care Cost Fewer readmissions, unplanned healthy aging Fewer unplanned visits visits Care managed more appropriately by consumer
CDSME Customers Individual w/Chronic Condition(s) Health Care Providers (HCP) Other Organizations (CCRCs, AAAs) Health Insurance Providers Problems/Solutions Transportation/vouchers, partnerships, offer where there is public transportation Motivation (burden vs benefit)/ focus on benefits Commitment - believe it will work/ use past participants to promote Accessibility/ variety in schedule Time (length of workshop)/stress that there is a break and it is interactive Not feeling well/this might help… Overwhelmed/CDSME can help you take control! Time/easy referral system Knowledge/keep going back - try to educate multiple people in the practice Lack of integration into practice/find the right person to advocate for CDSME Siloed Care/Medical Home Closed mindedness/collect outcomes One more thing/easy referral process Top of mind awareness/prompt on screen Awareness/newsletters, CCRC representative on Steering Committees to create a larger network of awareness Difficulty getting people to participate/incentives Non reimbursement/ Complicated reimbursement/ Key Stakeholders (Whose buy in do we need, key influencers, who else?) Individual Caregiver Family Food Banks Community Foundations How will success be measured? Improved lifestyle Lower Health Care Cost More informed patients Fewer readmissions, unplanned visits Community image of supporting healthy aging Lower health care costs Fewer unplanned visits Care managed more appropriately by consumer
52-Virginia-Sustainability-Marketing-Product-Canvas.docx