10 LO3 Creating product differentiation in business by creating: strong brands Media clip highlighting the importance of a good brand image for business: design mix models USP’s. Delivery Guide Unit R064 Enterprise and Marketing Concepts LO3 Product differentiation Page 12 11 LO3 Impact of external factors on product development focusing on Delivery Guide Unit R064 Enterprise and Marketing Concepts Economic issues LO3 Economic issues and legal issues that affect product development Legal issues. Page 12 Unit R064 Enterprise and marketing concepts Learning Outcome 4: Understand how to attract and retain customer Week Learning outcomes Link to useful resources/ Important information 12 LO4 How businesses consider how to price a product to attract/retain customers. Delivery Guide Unit R064 Enterprise and Marketing Concepts LO4 Pricing decisions and pricing strategies Page 14 Pricing strategies to include: Lesson Element R065 Design a business proposal on pricing strategies Competitive pricing Psychological pricing Price skimming Media clip Price penetration. Delivery Guide Unit R064 Enterprise and Marketing Concepts LO4 Advertising Page Impact of different types of advertising methods that 14 businesses use to: Attract customers
10 LO3 Creating product differentiation in business by creating: strong brands design mix models USP’s. Media clip highlighting the importance of a good brand image for business: Delivery Guide Unit R064 Enterprise and Marketing Concepts LO3 Product differentiation Page 12 11 LO3 Impact of external factors on product development focusing on Economic issues Legal issues. Delivery Guide Unit R064 Enterprise and Marketing Concepts LO3 Economic issues and legal issues that affect product development Page 12 Unit R064 Enterprise and marketing concepts Learning Outcome 4: Understand how to attract and retain customer Week Learning outcomes Link to useful resources/ Important information 12 LO4 How businesses consider how to price a product to attract/retain customers. Pricing strategies to include: Competitive pricing Psychological pricing Price skimming Price penetration. Impact of different types of advertising methods that businesses use to: Attract customers Delivery Guide Unit R064 Enterprise and Marketing Concepts LO4 Pricing decisions and pricing strategies Page 14 Lesson Element R065 Design a business proposal on pricing strategies Media clip Delivery Guide Unit R064 Enterprise and Marketing Concepts LO4 Advertising Page 14
472930-scheme-of-work.docx