We feel this will not hinder our process, as we don’t have much competition in the way of the of real Mexican sauce in Australia. Further, the prices for foods overall is “Authenticity” more expensive in Australia then as the U.S., and we feel our consumers will feel that the freshness, taste and fine quality of the sauce is worth the retail price to the consumer. As an example of our philosophy, anyone here in the U.S. who buys Grey Poupon mustard knows full well they are going to pay a much higher price than a regular generic brand of mustard. However, because of the high quality and flavor, consumers buy it, and this brand of Kraft mustard is very successful indeed! We are expecting a similar outcome for QueRico! in Australia! Conclusion For our conclusion, we have outlined in short the factors, elements and the important decisions we have made moving forward based upon our findings. Executive Summary: Here we outlined the contents of the report. Introduction: We introduced our reasons for contemplating exporting abroad and our decision to conduct research. Mission Statement: We have redefined GreatFoods, Inc.’s new mission statement moving forward. Country Market Selection: We discuss here our decision for Australia to be our first host country in exporting QueRico! Competitive Environment: We have listed a number of direct and indirect possible competitors in the spreads and sauces market of Australia. Target Market: Our target market will first be the Mexican Australians residing in Melbourne
We feel this will not hinder our process, as we don’t have much competition in the way of the “Authenticity” of real Mexican sauce in Australia. Further, the prices for foods overall is more expensive in Australia then as the U.S., and we feel our consumers will feel that the freshness, taste and fine quality of the sauce is worth the retail price to the consumer. As an example of our philosophy, anyone here in the U.S. who buys Grey Poupon mustard knows full well they are going to pay a much higher price than a regular generic brand of mustard. However, because of the high quality and flavor, consumers buy it, and this brand of Kraft mustard is very successful indeed! We are expecting a similar outcome for QueRico! in Australia! Conclusion For our conclusion, we have outlined in short the factors, elements and the important decisions we have made moving forward based upon our findings. Executive Summary: Here we outlined the contents of the report. Introduction: We introduced our reasons for contemplating exporting abroad and our decision to conduct research. Mission Statement: We have redefined GreatFoods, Inc.’s new mission statement moving forward. Country Market Selection: We discuss here our decision for Australia to be our first host country in exporting QueRico! Competitive Environment: We have listed a number of direct and indirect possible competitors in the spreads and sauces market of Australia. Target Market: Our target market will first be the Mexican Australians residing in Melbourne
Emily_Neary_U4_Group+Project.minus+visuals.docx