Public awareness of the change in dialing patterns and area code identification resulting from implementation of the overlay; Public understanding of how they will be affected by the change and the rationale behind the change; Public assurance that the cost and quality of service will not be adversely affected; and, Promotion of positive acceptance by customers of the change. To achieve those goals, the Commission required: The operation of a call center for consumers to obtain information regarding the overlay; Targeted paid advertising in the relevant zoned editions of major newspapers as well as newspapers targeted to ethnic communities; Bill insert notices to the adjacent area codes; Limited use of billboard and radio advertising; and, Mailing of letters, brochures, and collateral materials to local government officials in the overlay and adjacent area codes. In D.0508040, and also in the R.9504043 and I.9504044 proceedings, the Commission required: The activities and standards previously required for the 310 and 408 area code overlay public education programs to achieve at least 70 percent public awareness level; Outreach to specifically target key governmental agencies, community leaders, chambers of commerce, major airports, hospitals, alarm providers, pay telephone providers and the state coordinator for E911; and, Special outreach to senior citizens, children, the disabled, and ethnic minorities including targeted newspaper, billboard, radio, and television advertising.
Public awareness of the change in dialing patterns and area code identification resulting from implementation of the overlay; Public understanding of how they will be affected by the change and the rationale behind the change; Public assurance that the cost and quality of service will not be adversely affected; and, Promotion of positive acceptance by customers of the change. To achieve those goals, the Commission required: The operation of a call center for consumers to obtain information regarding the overlay; Targeted paid advertising in the relevant zoned editions of major newspapers as well as newspapers targeted to ethnic communities; Bill insert notices to the adjacent area codes; Limited use of billboard and radio advertising; and, Mailing of letters, brochures, and collateral materials to local government officials in the overlay and adjacent area codes. In D.0508040, and also in the R.9504043 and I.9504044 proceedings, the Commission required: The activities and standards previously required for the 310 and 408 area code overlay public education programs to achieve at least 70 percent public awareness level; Outreach to specifically target key governmental agencies, community leaders, chambers of commerce, major airports, hospitals, alarm providers, pay telephone providers and the state coordinator for E911; and, Special outreach to senior citizens, children, the disabled, and ethnic minorities including targeted newspaper, billboard, radio, and television advertising.
217063623.docx