Insight Persona Development Whipple 4 JANUARY 30 Reading Quiz 1 Storytelling Building The Arc Whipple 5 FEBRUARY 1 Assignment 2 Brief Storytelling Say It in Six Whipple 8 FEBRUARY 6 Strategy The Creative Brief FEBRUARY 8 Brand Top 100 Brands Interbrand Top FEBRUARY 13 Brands 2016 Assignment 2 Due Purpose: Say It in 6 Whipple 11 FEBRUARY 15 Brand Reading Quiz 2 Build an Agency FEBRUARY 20 The Agency Choose Product/Service Self-Assessments Whipple 6 FEBRUARY 22 The Campaign Episode: The Pitch Ambient & Outdoor a Ad Age Top 10 “Start Revolution” FEBRUARY 27 (agency teams) Slogans Whipple 12 MARCH 1 Social Media Best SM of 2016 Assignment 3 Brief Social Media The Big Event Whipple 13 MARCH 6 (agency teams) Big Event Presentations Whipple 18 MARCH 8 Presentation Thought Bubbles MARCH 20 Ideation (agency teams)
JANUARY 30 Insight Persona Development Reading Quiz 1 Whipple 4 FEBRUARY 1 Storytelling Building The Arc Assignment 2 Brief Whipple 5 FEBRUARY 6 Storytelling Say It in Six Whipple 8 FEBRUARY 8 Strategy The Creative Brief FEBRUARY 13 Brand Top 100 Brands Assignment 2 Due Interbrand Top Brands 2016 FEBRUARY 15 Brand Purpose: Say It in 6 Reading Quiz 2 Whipple 11 FEBRUARY 20 The Agency Build an Agency Choose Product/Service Self-Assessments FEBRUARY 22 The Campaign Episode: The Pitch Whipple 6 FEBRUARY 27 Ambient & Outdoor “Start a Revolution” (agency teams) Ad Age Top 10 Slogans MARCH 1 Social Media Best SM of 2016 Assignment 3 Brief Whipple 12 MARCH 6 Social Media The Big Event (agency teams) Whipple 13 MARCH 8 Presentation Big Event Presentations Whipple 18 MARCH 20 Ideation Thought Bubbles (agency teams)
271.1-Cobb-Spring2017.docx