MEJO 332.003 PR Writing - Class Schedule Date Topic / Reading due Assignment due 1/11 Introductions Week 1 Course overview, portfolio intro, APPLES 1/16 PR Writing and intro to clients Review APPLES module Week 2 Introduction & AP Reading: Style Primer in Diggs-Brown (2013) 1/18 Surprise snow day! Read articles about MLK Oratory Competition and post questions for Week 2 Kim on Sakai (Prof. Morehouse to send articles) 1/23 Research and Communication Review planning sheets Audits Week 3 Selecting Clients/Groups Skyping with PR professional Receive communication audit Kim Pace assignment Chpt 4 in Diggs-Brown Reading: (2013) 1/25 The Writing Process Week 3 Meeting with Becca Bender (APPLES) Chpt 4 in Smith (Sakai) Reading: Public Relations and Media Receive news release assignment 1/30 Relations Chpt 6 in Reading: Week 4 Diggs-Brown (2013); Chpt 5 & 7 in Smith (Sakai) News Releases Communication audit (group) due 2/1 Chpt 11 in Diggs-Brown Reading: Week 4 (2013); Chpt 8-10 in Smith (Sakai) Pitching and Pitch Letters 2/6 News release Chpt 7 + 8 in Reading: due Receive pitch letter Week 5 (2013) assignment sheet 2/8 News Releases Week 5 In-class writing assignment
MEJO 332.003 PR Writing - Class Schedule Date 1/11 Week 1 Topic / Reading due Introductions Course overview, portfolio intro, APPLES Assignment due 1/16 Week 2 PR Writing and intro to clients Reading: Introduction & AP Style Primer in Diggs-Brown (2013) Review APPLES module 1/18 Week 2 Surprise snow day! Read articles about MLK Oratory Competition and post questions for Kim on Sakai (Prof. Morehouse to send articles) 1/23 Week 3 Research and Communication Audits Skyping with PR professional Kim Pace Reading: Chpt 4 in Diggs-Brown (2013) Review planning sheets Selecting Clients/Groups Receive communication audit assignment 1/25 Week 3 The Writing Process Meeting with Becca Bender (APPLES) Reading: Chpt 4 in Smith (Sakai) 1/30 Week 4 Public Relations and Media Relations Reading: Chpt 6 in Diggs-Brown (2013); Chpt 5 & 7 in Smith (Sakai) Receive news release assignment 2/1 Week 4 News Releases Reading: Chpt 11 in Diggs-Brown (2013); Chpt 8-10 in Smith (Sakai) Communication audit (group) due 2/6 Week 5 Pitching and Pitch Letters Reading: Chpt 7 + 8 in (2013) News release due Receive pitch letter assignment sheet 2/8 Week 5 News Releases In-class writing assignment
332.3-Morehouse-Spring2018.docx