Reading Quiz 1 (1-4) Storytelling Building The Arc Whipple 5 JANUARY 29 Assignment 1 Due Storytelling Say It in Six Whipple 6 JANUARY 31 Strategy The Creative Brief FEBRUARY 5 Self-Assessments Given Brand Top 100 Brands Interbrand Top FEBRUARY 7 Assignment 2 Brief Brands 2016 Brand Voice Brand Brand Voice FEBRUARY 12 Build an Agency The Agency Whipple 8 FEBRUARY 14 Choose Product/Service Self-Assessments Due The Agency Episode: The Pitch Whipple 11 FEBRUARY 19 Reading Quiz 2 (5,6,8,11) The Movement a “Start Revolution” Ad Age Top 10 FEBRUARY 21 (agency teams) Slogans Assignment 2 Due Social Media Best SM of 2016 Whipple 12 FEBRUARY 26 Social Media The Big Event Whipple 13 FEBRUARY 28 (agency teams) Big Event Presentations Presentation Whipple 15 MARCH 5 Assignment 3 Brief
Reading Quiz 1 (1-4) JANUARY 29 Storytelling Building The Arc Assignment 1 Due Whipple 5 JANUARY 31 Storytelling Say It in Six Whipple 6 FEBRUARY 5 Strategy The Creative Brief Self-Assessments Given FEBRUARY 7 Brand Top 100 Brands Assignment 2 Brief Interbrand Top Brands 2016 FEBRUARY 12 Brand Brand Voice Brand Voice FEBRUARY 14 The Agency Build an Agency Choose Product/Service Self-Assessments Due Whipple 8 FEBRUARY 19 The Agency Episode: The Pitch Reading Quiz 2 (5,6,8,11) Whipple 11 FEBRUARY 21 The Movement “Start a Revolution” (agency teams) Assignment 2 Due Ad Age Top 10 Slogans FEBRUARY 26 Social Media Best SM of 2016 Whipple 12 FEBRUARY 28 Social Media The Big Event (agency teams) Whipple 13 MARCH 5 Presentation Big Event Presentations Assignment 3 Brief Whipple 15
371.1-Cobb-Spring2018.docx