Comments: Should be conscious of not Is the organization attempting to reach potential consumers? having one content category overpower others Comments: Could attempt to further reach older audience through Facebook Score: 9/10 Score: 10/10 Overall Effectiveness/ROI Final Score Looking at all of these factors combined, how Add the scores for each subsection together to create a score out of 50. would you rate this overall social organization’s Multiply this score by two. media strategy? Divide by ten to create a score between Overall strategy is highly effective, one and ten. Comments: but there is always room to improve (specifically in engagement and interaction category) 9.3/10 Score: 9.5/10 Social Media Strategy Evaluation Tool: The View Use this form to evaluate the effectiveness of a specific business or social media organization’s strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily Is the organization engaging its followers? accessible? Are the followers active on social media? Are the social media platforms linked in a Does the organization respond way that is beneficial to the organization? appropriately to messages and concerns?
Is the organization attempting to reach potential consumers? Comments: Could attempt to further reach older audience through Facebook Comments: Should be conscious of not having one content category overpower others Score: 9/10 Score: 10/10 Overall Effectiveness/ROI Final Score Looking at all of these factors combined, how would you rate this organization’s overall social media strategy? Comments: Overall strategy is highly effective, but there is always room to improve (specifically in engagement and interaction category) Add the scores for each subsection together to create a score out of 50. Multiply this score by two. Divide by ten to create a score between one and ten. Score: 9.5/10 9.3/10 Social Media Strategy Evaluation Tool: The View Use this form to evaluate the effectiveness of a specific business or organization’s social media strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily accessible? Are the social media platforms linked in a way that is beneficial to the organization? Is the organization engaging its followers? Are the followers active on social media? Does the organization respond appropriately to messages and concerns?
3Stratagems.docx