global media value data most powerful global brands mostly western? How do these 3.6 The corporations (P: role of sets to brands contribute to cultural diffusion and erosion? emergence of a Changing diets in TNCs), tourism and quantify the global culture, Asia migration create and influence of based on western Main spread an increasingly western ideas, How do the following impact on people and places? global brands. ‘westernised’ consumption, and 1. See Paralympic Movement YouTube video channel how – culture, which impacts on attitudes towards has the Paralympic Movement raised awareness of both the environment the physical disabilities around the world? Positive impact of cultural and people (changing environment, is diffusion for traditionally marginalised players. diets in Asia). The spread one outcome of 2. Changing diets in Asia social impacts of migration and – of a global culture has globalisation. the growth in middle classes. Students could explain the also led to new causes using this article: . awareness of Disparity in eating habits between urban and rural China. Suggested opportunities for See graph: . learning disadvantaged groups objectives (Paralympic Define cultural Plenary movement), particularly diffusion and Silent debate: culture is having a negative impact on ‘Global in emerging and cultural erosion. people in developing countries.’ Discuss. developing countries (P: opportunities for these Reflect on the idea groups). (6) of a ‘westernised’ global culture. Key Brand Evaluate the impact of such a Westernised global culture on Global culture the environment Glocalisation and people. Cultural diffusion Lesson 13 Key idea 3.6b In some locations, Global Starter 3.6 The cultural erosion (loss of Show BBC Human Planet clip of uncontacted tribe: – (1 hour) emergence of a language, traditional students discuss how globalisation can affect people like this. Papua New global culture, food, music, clothes, Guinea on western ideas, social relations of loss Main consumption, and tribal lifestyles in Papua Cultural erosion in Papua New Guinea video: . – attitudes towards New Guinea) has
3.6 The emergence of a global culture, based on western ideas, consumption, and attitudes towards the physical environment, is one outcome of globalisation. Suggested learning objectives Define cultural diffusion and cultural erosion. Reflect on the idea of a ‘westernised’ global culture. Evaluate the impact of such a global culture on the environment and people. global media corporations (P: role of TNCs), tourism and migration create and spread an increasingly ‘westernised’ global culture, which impacts on both the environment and people (changing diets in Asia). The spread of a global culture has also led to new awareness of opportunities for disadvantaged groups (Paralympic movement), particularly in emerging and developing countries (P: opportunities for these groups). (6) Key Brand Westernised Global culture Glocalisation Cultural diffusion Changing diets in Asia value data sets to quantify the influence of western brands. most powerful global brands mostly western? How do these brands contribute to cultural diffusion and erosion? Main How do the following impact on people and places? 1. See Paralympic Movement YouTube video channel – how has the Paralympic Movement raised awareness of disabilities around the world? Positive impact of cultural diffusion for traditionally marginalised players. 2. Changing diets in Asia – social impacts of migration and the growth in middle classes. Students could explain the causes using this article: . Disparity in eating habits between urban and rural China. See graph: . Plenary Silent debate: ‘Global culture is having a negative impact on people in developing countries.’ Discuss. Lesson 13 (1 hour) Key idea 3.6 The emergence of a global culture, on western ideas, consumption, and attitudes towards 3.6b In some locations, cultural erosion (loss of language, traditional food, music, clothes, social relations loss of tribal lifestyles in Papua New Guinea) has Global Papua New Guinea Starter Show BBC Human Planet clip of uncontacted tribe: – students discuss how globalisation can affect people like this. Main Cultural erosion in Papua New Guinea – video: .
Edexcel2016_ASandAlevelGeography_Topic3_Globalisation_SOW.docx