Step Five: Evaluate Performance and Firms cannot simply remain content with a strategy for too long. Over Make Adjustments time, all strategies must be revised to adjust to new markets, new competitors, and new technologies. The firm must recognize not only its failures, but also its successes to ensure continued success. The full description of the Boston Consulting Group Matrix is found in the Appendix to Chapter One. In general it is an example of portfolio analysis. Visit the P&G website and ask students to recognize stars, cash cows and question marks (newer products). You won’t find any dogs at the P&G website. Which Quadrant? Ask students to identify quadrant of the Boston Consulting Group portfolio analysis do these products belong to? The Apple iMac Desktop would be considered a cash cow, while the iPad would be considered a Star. Check Yourself Business mission and objectives, situation analysis and SWOT, identify opportunities, implement marketing mix, evaluate performance using marketing metrics. SWOT analysis (strengths, weaknesses, opportunities, threats) Segmentation, Targeting, Positioning Stars, Cash Cows, Question Marks, Dogs
Step Five: Evaluate Performance and Make Adjustments Firms cannot simply remain content with a strategy for too long. Over time, all strategies must be revised to adjust to new markets, new competitors, and new technologies. The firm must recognize not only its failures, but also its successes to ensure continued success. The full description of the Boston Consulting Group Matrix is found in the Appendix to Chapter One. In general it is an example of portfolio analysis. Visit the P&G website and ask students to recognize stars, cash cows and question marks (newer products). You won’t find any dogs at the P&G website. Which Quadrant? Ask students to identify quadrant of the Boston Consulting Group portfolio analysis do these products belong to? The Apple iMac Desktop would be considered a cash cow, while the iPad would be considered a Star. Check Yourself Business mission and objectives, situation analysis and SWOT, identify opportunities, implement marketing mix, evaluate performance using marketing metrics. SWOT analysis (strengths, weaknesses, opportunities, threats) Segmentation, Targeting, Positioning Stars, Cash Cows, Question Marks, Dogs
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