January 1, Saïd Business School WP 2017-01. Available at SSRN: [https://ssrn.com/abstract=2897582] Stephen, Andrew T., Michael R. Sciandra, and Jeffry J. (2015), Effects of Content “The Characteristics on Consumer Engagement with Branded Social Media Content on Facebook,” Marketing Science Institute Working Paper Series. Stieglitz, Stefan, and Linh Dang-Xuan (2013), and Information Diffusion in Social “Emotions Media—Sentiment of Microblogs and Sharing Behavior,” Journal of Management 29 (4), 217-48. Information Systems, Storbacka, Kaj, and Suvi Nenonen (2011), as Configurations,” European Journal of “Markets 45 (1/2), 241-58. Marketing, The Content Marketing Institute (2016), Benchmarks, Budgets, and Trends - North “2016 America,” Track Maven (2014), Content Marketing Paradox,” “The Tursi Vincenzo and Rosaria Silipo (2018), From Words to Wisdom, an Introduction to Text Mining with Knime, Zurich, Switzerland: KNIME Press. Upwork (2017), Venter, Peet, Alex Wright, and Sally Dibb (2015), Market Segmentation: A “Performing Performative Perspective,” 31 (1-2), 62-83. Journal of Marketing Management, Visual Scope (2017), is the Difference Between Twitter and Facebook?”, “What http://www.visualscope.com/twitfb.html Whissell, Cynthia (2009), the Revised Dictionary of Affect in Language to Quantify “Using the Emotional Undertones of Samples of Natural Language,” Psychological Reports, 105 (2), 509–21.
January 1, Saïd Business School WP 2017-01. Available at SSRN: [https://ssrn.com/abstract=2897582] Stephen, Andrew T., Michael R. Sciandra, and Jeffry J. (2015), “The Effects of Content Characteristics on Consumer Engagement with Branded Social Media Content on Facebook,” Marketing Science Institute Working Paper Series. Stieglitz, Stefan, and Linh Dang-Xuan (2013), “Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior,” Journal of Management Information Systems, 29 (4), 217-48. Storbacka, Kaj, and Suvi Nenonen (2011), “Markets as Configurations,” European Journal of Marketing, 45 (1/2), 241-58. The Content Marketing Institute (2016), “2016 Benchmarks, Budgets, and Trends - North America,” Track Maven (2014), “The Content Marketing Paradox,” Tursi Vincenzo and Rosaria Silipo (2018), From Words to Wisdom, an Introduction to Text Mining with Knime, Zurich, Switzerland: KNIME Press. Upwork (2017), Venter, Peet, Alex Wright, and Sally Dibb (2015), “Performing Market Segmentation: A Performative Perspective,” Journal of Marketing Management, 31 (1-2), 62-83. Visual Scope (2017), “What is the Difference Between Twitter and Facebook?”, http://www.visualscope.com/twitfb.html Whissell, Cynthia (2009), “Using the Revised Dictionary of Affect in Language to Quantify the Emotional Undertones of Samples of Natural Language,” Psychological Reports, 105 (2), 509–21.
Cutting%20through%20content%20clutter%202018.docx