current and potential online re-run every 6 months for audiences and their interests next two years Audience analysis survey + usage data Develop and deploy content Increase social media reach In resource Strategy live by Head of Digital strategy to increase engagement and likes/ re-tweets by 20% targets for Dec-18 levels on selected social media by Dec-18 and 30% by Dec & -19 channels 2019 3. Use digital to drive new Optimise the current online ticket Increase of 20% in £15,000 development budget for System optimised by Head of Digital revenues and help become sales process to improve revenues online revenues by technical updates and user Jan-19 more sustainable and data collection April-19 testing Target achieved by Run a data-driven fundraising First campaign live in 2019 £3,000 budget for website First campaign live by Fundraising Director – campaign via social media. use to set baseline of targets updates plus resource. Jan-19. Then repeat Evaluate results before deciding Look at opportunities to share every six months future strategy Campaign every 6 months technology, data etc. with – set targets based on pilot partners campaign results Gain sponsorship from at one £10,000 per annum in cash or In house resource to manage First sponsorship by Fundraising Director technology partner p.a. to fund an in-kind from April-19 Oct-19 innovative approach to digital onwards content within the Art Centre 4. Create a culture where Recruit new post for Head of Head of Digital in place by Salary of £35,000 p.a. Also July-18 HR Director staff think digital all the time Digital July-18 supported by existing marketing and have the skills, resources associate role and IT manager. and equipment they need Amend other key job specs in Mapping completed and new HR team in consultation with Oct-18 HR Director organisation to reflect digital job specs written by Oct-18 Head of Digital responsibilities Digital skills mapping completed. All relevant staff received £10,000 additional training Mapping by Oct-18 Head of Digital Ongoing training then offered to initial digital training by budget in 2018-19. £5,000 in Initial training by all relevant staff March-19 following years. March-19
current and potential online audiences and their interests re-run every 6 months for next two years Audience analysis survey + usage data Develop and deploy content strategy to increase engagement levels on selected social media channels Increase social media reach and likes/ re-tweets by 20% by Dec-18 and 30% by Dec 2019 In resource Strategy live by targets for Dec-18 & -19 Head of Digital 3. Use digital to drive new revenues and help become more sustainable Optimise the current online ticket sales process to improve revenues and data collection Increase of 20% in online revenues by April-19 £15,000 development budget for technical updates and user testing System optimised by Jan-19 Target achieved by Head of Digital Run a data-driven fundraising campaign via social media. Evaluate results before deciding future strategy First campaign live in 2019 – use to set baseline of targets Campaign every 6 months – set targets based on pilot campaign results £3,000 budget for website updates plus resource. Look at opportunities to share technology, data etc. with partners First campaign live by Jan-19. Then repeat every six months Fundraising Director Gain sponsorship from at one technology partner p.a. to fund an innovative approach to digital content within the Art Centre £10,000 per annum in cash or in-kind from April-19 onwards In house resource to manage First sponsorship by Oct-19 Fundraising Director 4. Create a culture where staff think digital all the time and have the skills, resources and equipment they need Recruit new post for Head of Digital Head of Digital in place by July-18 Salary of £35,000 p.a. Also supported by existing marketing associate role and IT manager. July-18 HR Director Amend other key job specs in organisation to reflect digital responsibilities Mapping completed and new job specs written by Oct-18 HR team in consultation with Head of Digital Oct-18 HR Director Digital skills mapping completed. Ongoing training then offered to all relevant staff All relevant staff received initial digital training by March-19 £10,000 additional training budget in 2018-19. £5,000 in following years. Mapping by Oct-18 Initial training by March-19 Head of Digital
Digital_Policy_Plan_guidelines_0.docx