Look at the examples below and for each example you have to: identify the or typical customer” “average assess their needs (N), wants (W), and expectations (E) and give one (1) example of a service that would satisfy their needs, wants and expectations. The first one is done for you as an example. Market Average Needs (N), Wants (W) and Example of service example customer Expectations (E) Affluent Higher order esteem Airport limousine N Deluxe business business needs pickup hotel traveller High degree of luxury W Individual, personal and E detailed service Market Average Needs (N), Wants (W) and Example of service example customer Expectations (E) N Fast food restaurant W (e.g. E McDonald’s) Family N Dining W Restaurant E Coffee shop N (e.g. W Starbucks) E Snack N counter in a W cinema E School N Canteen W E
Look at the examples below and for each example you have to: identify the “average or typical customer” assess their needs (N), wants (W), and expectations (E) and give one (1) example of a service that would satisfy their needs, wants and expectations. The first one is done for you as an example. Market example Average customer Needs (N), Wants (W) and Expectations (E) Example of service Deluxe business hotel Affluent business traveller N Higher order esteem needs Airport limousine pickup W High degree of luxury E Individual, personal and detailed service Market example Average customer Needs (N), Wants (W) and Expectations (E) Example of service Fast food restaurant (e.g. McDonald’s) N W E Family Dining Restaurant N W E Coffee shop (e.g. Starbucks) N W E Snack counter in a cinema N W E School Canteen N W E
Customer_English_2014_01_28.docx