5 Multiplex Making sure that the Information exchange DTV, PPCTV and Cable • • • operators/Service marketing around with providers operators provide an providers (PPCTV, analogue switch-off agreed alternative platform and DTV and Cable does not favour the hence they could Distribution contracts • operators digital terrestrial contribute to the NRT rearranged platform only. In model B PPCTV’s • Viewers should be offering may be part of informed about the common opportunities for multiplex/network television reception operator. This may across all platforms require agreeing a Information of their different business • offerings should be model exchanged and coordinated in the NRT In model B existing • distribution arrangements may change. For example, DTV and PPCTV distribute the broadcasters’ content free of charge 6 Networks and Broadcasters/ Network and service In both models (A or B), • • • services Network operator roll-out planning representatives of the need to detail the drafted and agreed broadcaster/network network planning and (see Phase 4) operator function are the associated service evidently need in DTTB Transmitter site • roll-out planning the NRT in region A taken in Broadcasters/ operations (see • Network operator Phase 4) need to carry out the First analogue • DTTB network and transmitter in region A service roll-out switched off (see Broadcasters have to Phase 4) • switch off analogue transmission at the right time in the right area(s)
5 Multiplex operators/Service providers (PPCTV, DTV and Cable operators • Making sure that the marketing around analogue switch-off does not favour the digital terrestrial platform only. Viewers should be informed about opportunities for television reception across all platforms • Information of their offerings should be exchanged and coordinated in the NRT • In model B existing distribution arrangements may change. For example, DTV and PPCTV distribute the broadcasters’ content free of charge • Information exchange with providers agreed • Distribution contracts rearranged • DTV, PPCTV and Cable operators provide an alternative platform and hence they could contribute to the NRT • In model B PPCTV’s offering may be part of the common multiplex/network operator. This may require agreeing a different business model 6 Networks and services • Broadcasters/ Network operator need to detail the network planning and the associated service roll-out planning • Broadcasters/ Network operator need to carry out the DTTB network and service roll-out • Broadcasters have to switch off analogue transmission at the right time in the right area(s) • Network and service roll-out planning drafted and agreed (see Phase 4) • DTTB Transmitter site in region A taken in operations (see Phase 4) • First analogue transmitter in region A switched off (see Phase 4) • In both models (A or B), representatives of the broadcaster/network operator function are evidently need in the NRT
D-PREF-THEM.08-2011-MSW-E.docx