ACTIONS FOR OBJECTIVE 3 LEAD/PARTNERS TIMESCALE MEASURED BY Research, evaluate options and implement new VIOW/BOARD PARTNERS 2 YEARS review New income streams in place – funding opportunities to provide long term October 2015 sustainability for DMO led marketing plans Produce a focused late autumn and spring VIOW OCTOBER TSE VISITOR MONITOR marketing campaign as part of the annual strategy 2014/2015 & 2016 WEBSITE STATS (See appendix C) ROI ON PR Introduce niche events and sporting VIOW/INVESTMENT 3 YEAR GROWTH X No. OF NEW ACTIVITY/EVENTS ‘festival’ activities to encourage short breaks during low PARTNERSHIP PANEL/THIRD PLAN REVIEW ROI ON PR FROM ACTIVITY – season PARTY OPERATORS RESULTS IN 2017 EST. ADDITIONAL TOURISM (see action in Key Objective 1) VALUE Prioritise existing and new product development INVESTMENT PARTNERSHIP 3 YEAR ATTRACT RANGE OF ROUND’ ‘YEAR with all year round & all weather potential PANEL/ IW PLANNING/ PLAN REVIEW PRODUCT GROWTH REVIEW – (see action in Key Objective 1) ACTION IN 2017 Develop out of season training opportunities for the CCTI/TRAINING PROVIDERS IN FOR 2015 X No. OF TOURISM EMPLOYERS tourism industry, both for on-Island and off-Island, COULD BE TIED IN WITH TAKING UP OPPORTUNITIES ‘BEST using the concept. PRACTICE’ SCHEME ‘Academy’ VIOW to work with existing attraction, activity, TOURISM AUTUMN 2014 SUCCESS OF INDIVIDUAL hospitality & transport providers to extend late BUSINESS/TRANSPORT AND ONGOING BUSINESS AND QUARTERLY autumn and early spring opening offers as well OPERATORS/VIOW MONITOR MEASUREMENTS OF – INCREASED TRADE As encourage growth of & corporate activities To consider options of how to provide ongoing IWC/VIOW/CCTI TO AGREE SERVICE IN PLACE AND AUDITED AS PREFERRED EFFICIENT telephone enquiries for tourism services PROVISION BY APRIL 2015
ACTIONS FOR OBJECTIVE 3 LEAD/PARTNERS TIMESCALE MEASURED BY Research, evaluate options and implement new funding opportunities to provide long term sustainability for DMO led marketing plans VIOW/BOARD PARTNERS 2 YEARS – review October 2015 New income streams in place Produce a focused late autumn and spring marketing campaign as part of the annual strategy (See appendix C) VIOW OCTOBER 2014/2015 & 2016 TSE VISITOR MONITOR WEBSITE STATS ROI ON PR Introduce ‘festival’ niche events and sporting activities to encourage short breaks during low season VIOW/INVESTMENT PARTNERSHIP PANEL/THIRD PARTY OPERATORS (see action in Key Objective 1) 3 YEAR GROWTH PLAN – REVIEW RESULTS IN 2017 X No. OF NEW ACTIVITY/EVENTS ROI ON PR FROM ACTIVITY EST. ADDITIONAL TOURISM VALUE Prioritise existing and new product development with all year round & all weather potential INVESTMENT PARTNERSHIP PANEL/ IW PLANNING/ (see action in Key Objective 1) 3 YEAR ATTRACT PLAN – REVIEW ACTION IN 2017 RANGE OF ‘YEAR ROUND’ PRODUCT GROWTH REVIEW Develop out of season training opportunities for the tourism industry, both for on-Island and off-Island, using the ‘Academy’ concept. CCTI/TRAINING PROVIDERS COULD BE TIED IN WITH ‘BEST PRACTICE’ SCHEME IN FOR 2015 X No. OF TOURISM EMPLOYERS TAKING UP OPPORTUNITIES VIOW to work with existing attraction, activity, hospitality & transport providers to extend late autumn and early spring opening offers – as well As encourage growth of & corporate activities TOURISM BUSINESS/TRANSPORT OPERATORS/VIOW AUTUMN 2014 AND ONGOING SUCCESS OF INDIVIDUAL BUSINESS AND QUARTERLY MONITOR MEASUREMENTS OF INCREASED TRADE To consider options of how to provide ongoing telephone enquiries for tourism services IWC/VIOW/CCTI TO AGREE PREFERRED PROVISION BY APRIL 2015 SERVICE IN PLACE AND AUDITED AS EFFICIENT
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