b) Identifying the Target Market’s Experienced and Desired Gains: For the target market, brainstorm a list that identifies the Pains and Gains that the target market experiences while they are completing the tasks or solving the problems? Then rank the Pains and Gains according to their intensity or relevance. Target Market Pains Target Market Gains Describe the frustrations, negative emotions, Describe the benefits, positive emotions, challenges, risks and undesired expenses functional utility, social gains, and cost that your target market experiences while savings that your target market trying to achieve goals associated with experiences, or wish to experience, while participating in an Allied Health training trying to achieve goals associated with program. These emotions and barriers may participating in an Allied Health Training take place before, during and after their Program. These emotions and benefits educational training. may take place before, during or after their educational training. Rank List of Pains Rank List of Gains Rank each pain according to the intensity it Rank each gain according to its relevance to represents for your target market(s) and/or your target market(s) and/or how often it how often it occurs. occurs. (3=Intense, 1=Minimal) (3=Substantial, 1= Insignificant) 2:
b) Identifying the Target Market’s Experienced and Desired Gains: For the target market, brainstorm a list that identifies the Pains and Gains that the target market experiences while they are completing the tasks or solving the problems? Then rank the Pains and Gains according to their intensity or relevance. Target Market Pains Describe the frustrations, negative emotions, challenges, risks and undesired expenses that your target market experiences while trying to achieve goals associated with participating in an Allied Health training program. These emotions and barriers may take place before, during and after their educational training. Target Market Gains Describe the benefits, positive emotions, functional utility, social gains, and cost savings that your target market experiences, or wish to experience, while trying to achieve goals associated with participating in an Allied Health Training Program. These emotions and benefits may take place before, during or after their educational training. Rank List of Pains Rank List of Gains Rank each pain according to the intensity it represents for your target market(s) and/or how often it occurs. (3=Intense, 1=Minimal) Rank each gain according to its relevance to your target market(s) and/or how often it occurs. (3=Substantial, 1= Insignificant) 2:
Creating%20Value%20Propositions%20for%20Program%20Services_FINAL.docx