Use personal pronouns, especially Avoid personal pronouns • 'you' and 'I'. Use the sentences of ordinary Avoid brisk, natural style • conversation Use active voice Use passive voice • Colorful style Colorless Make it emotional, energetic, Avoid using adjectives adverb, and • Use adjectives and adverbs, other "vivifiers." metaphors, similes, and other Blend impersonal with passive styles • figures of speech. Use formal words and expressions to • Be conversational or breezy freeze out any semblance of wit, Tell Stories liveliness, and vigor. Pointers regarding the strong, personal business style: “default” -Don't be afraid to be friendly or personal. Remember the importance of goodwill. -Writing should sound like a living person--ok to be conversational (but not colloquial) -Contractions & personal pronouns ok -Active, action-oriented feeling -Visually formatted for easy reading Simple words, short sentences and paragraphs Make Your Sentences More Energetic 1. Use strong, active verbs -Avoid overuse of non-action or "state" verbs such as to be, have, seem. The financial advantage of owning this equipment instead of leasing it is 10% after taxes.
Use personal pronouns, especially 'you' and 'I'. • Avoid personal pronouns Use the sentences of ordinary conversation • Avoid brisk, natural style Use active voice • Use passive voice Colorful style Colorless Make it emotional, energetic, Use adjectives and adverbs, metaphors, similes, and other figures of speech. Be conversational or breezy Tell Stories • Avoid using adjectives adverb, and other "vivifiers." • Blend impersonal with passive styles • Use formal words and expressions to freeze out any semblance of wit, liveliness, and vigor. Pointers regarding the strong, personal “default” business style: -Don't be afraid to be friendly or personal. Remember the importance of goodwill. -Writing should sound like a living person--ok to be conversational (but not colloquial) -Contractions & personal pronouns ok -Active, action-oriented feeling -Visually formatted for easy reading Simple words, short sentences and paragraphs Make Your Sentences More Energetic 1. Use strong, active verbs -Avoid overuse of non-action or "state" verbs such as to be, have, seem. The financial advantage of owning this equipment instead of leasing it is 10% after taxes.
CPWinter2014.docx