18. A megamerger occurs when big multinational companies buy other big companies in order to expand globally. (p. 49) TRUE To expand globally, big multinational companies and their advertising agencies went on a binge during the postindustrial age, buying other big companies and creating a new word in the financial lexicon: megamerger. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age 19. Beginning around 1980, the postindustrial age has been a period of relative stability. (p. 49) FALSE Beginning around 1980, the postindustrial age has been a period of cataclysmic change. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age 20. The marketing world of the postindustrial age was characterized by competition intensified by lower trade barriers and growing international trade. (p. 49) TRUE The most important economic factor that characterized the marketing world of the postindustrial age was competition, intensified by lower trade barriers and growing international trade. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age
18. (p. 49) A megamerger occurs when big multinational companies buy other big companies in order to expand globally. TRUE To expand globally, big multinational companies and their advertising agencies went on a binge during the postindustrial age, buying other big companies and creating a new word in the financial lexicon: megamerger. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age 19. (p. 49) Beginning around 1980, the postindustrial age has been a period of relative stability. FALSE Beginning around 1980, the postindustrial age has been a period of cataclysmic change. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age 20. (p. 49) The marketing world of the postindustrial age was characterized by competition intensified by lower trade barriers and growing international trade. TRUE The most important economic factor that characterized the marketing world of the postindustrial age was competition, intensified by lower trade barriers and growing international trade. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Postindustrial Age
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