Hoek, J. & Gendall, P. (2002b). Direct-to-consumer advertising Down Under: An alternative perspective and regulatory framework. 21 (2), 202-212. Journal of Public Policy & Marketing, Hoek, J., Gendall, P., & Calfee, J. (2004). Direct-to-consumer advertising of prescription medication in the and : An analysis of regulatory approaches and consumer responses. 23 (2), 197-227. International Journal of Advertising, Hoffman, A. (2005). Retrieved November A dose of reality on prescription drug advertising. 21, 2005 from Coalition for Health Care Communication http://www.cohealthcom.org/content/library/articles/DTC_Hoffman_nov05.htm Hollon, M.F. (1999). Direct to consumer marketing of prescription drugs: Creating consumer demand. 281 (4), 382-384. Journal of the American Medical Association, Holmer, A.F. (1999). Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. 281 (4), Journal of the American Medical Association, IMS Health Retrieved November 22, 2005 from Total promotional spending by type. http://www.imshealth.com/ims/portal/front/articleC/0,2777,6025_49695992_75406357,00.html. IMS Health (2005b). Retrieved November U.S. purchase activity by channel, MAT June 2005. 22, 2005 from http://www.imshealth.com/ims/portal/front/articleC/0,2777,6025_73915261_74615316,00.html. Kaiser Family Foundation (2001). Understanding the effects of direct-to-consumer drug : Kaiser Family Foundation. advertising. Kaiser Family Foundation (2003). Impact of direct-to-consumer advertising on prescription : Kaiser Family Foundation. drug spending.
Hoek, J. & Gendall, P. (2002b). Direct-to-consumer advertising Down Under: An alternative perspective and regulatory framework. Journal of Public Policy & Marketing, 21 (2), 202-212. Hoek, J., Gendall, P., & Calfee, J. (2004). Direct-to-consumer advertising of prescription medication in the and : An analysis of regulatory approaches and consumer responses. International Journal of Advertising, 23 (2), 197-227. Hoffman, A. (2005). A dose of reality on prescription drug advertising. Retrieved November 21, 2005 from Coalition for Health Care Communication http://www.cohealthcom.org/content/library/articles/DTC_Hoffman_nov05.htm Hollon, M.F. (1999). Direct to consumer marketing of prescription drugs: Creating consumer demand. Journal of the American Medical Association, 281 (4), 382-384. Holmer, A.F. (1999). Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. Journal of the American Medical Association, 281 (4), IMS Health Total promotional spending by type. Retrieved November 22, 2005 from http://www.imshealth.com/ims/portal/front/articleC/0,2777,6025_49695992_75406357,00.html. IMS Health (2005b). U.S. purchase activity by channel, MAT June 2005. Retrieved November 22, 2005 from http://www.imshealth.com/ims/portal/front/articleC/0,2777,6025_73915261_74615316,00.html. Kaiser Family Foundation (2001). Understanding the effects of direct-to-consumer drug advertising. : Kaiser Family Foundation. Kaiser Family Foundation (2003). Impact of direct-to-consumer advertising on prescription drug spending. : Kaiser Family Foundation.
DTC_Submission_HC_20060608.docx