Table of Contents Crisis Planning and Preparation Background 3 Overview of Crisis Management Defining and identifying a crisis 4-7 Key stakeholder audiences and their needs Four Rs” “The Crisis Communications Process 8-10 Crisis Response and Communications Tools 11-13 Potential Crisis Scenarios 14-16 Templates/Worksheets 17-38 Crisis Management Plan Template Crisis Questions Critical Steps Crisis Team Identification List List of Useful Third Party Resources Crisis Contacts for Media Inquiries Media Contact Log Crisis Guidelines Message Tips Media Interview Tips Questions the Media Always Ask Working with the Government Sample Recall-related News Release Contact Information for N.C. Producers
Table of Contents Crisis Planning and Preparation Background 3 Overview of Crisis Management Defining and identifying a crisis Key stakeholder audiences and their needs “The Four Rs” 4-7 Crisis Communications Process 8-10 Crisis Response and Communications Tools 11-13 Potential Crisis Scenarios 14-16 Templates/Worksheets Crisis Management Plan Template Crisis Questions Critical Steps Crisis Team Identification List List of Useful Third Party Resources Crisis Contacts for Media Inquiries Media Contact Log Crisis Guidelines Message Tips Media Interview Tips Questions the Media Always Ask Working with the Government Sample Recall-related News Release Contact Information for N.C. Producers 17-38
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