It’s Time for Us to Design Your IVP Cover! You’ve made a lot of progress on your manuscript. Congratulations! We’re now at a point where the IVP design, sales and marketing teams are beginning to do advance work on your book’s release. That process begins with settling on a title and designing a cover. Settling on a Title The best titles clearly communicate the of their book. A title doesn't have to tell you everything; it just needs to entice the intended audience to read more—and of course, the more central or core to the content of the book, the better. Of course, a book’s title is also an opportunity to get creative, to appeal to a reader’s sense of imagination. We strive for creative, content-rich titles, and we’ve had some great success. But in the contemporary reading marketplace, where readers shop for books by key words and booksellers organize books by author last name, content trumps creativity. It is, in fact, almost always a bad idea to go with a purely creative title for a nonfiction book. So a good rule of thumb is this: if you have two titles and one is purely evocative but the book’s content is obscured or absent, while the other is full of content but dull, choose the dull title. Please answer the following questions to inform our title brainstorming process: Your current book title: Your name: Who is your audience? Describe your most likely reader (the core audience), and the readers one and two tiers beyond that (the secondary and tertiary audiences). How would you describe your book to a curious potential reader? Limit yourself to fifty words, and try to seal the deal! What are some key themes in your book? What are some keywords people would most likely use in a search for a book like yours? With your input, IVP’s sales, marketing and editorial professionals will brainstorm a title to help your book find its audiences in a crowded marketplace. You should hear from us on a title within a month.
It’s Time for Us to Design Your IVP Cover! You’ve made a lot of progress on your manuscript. Congratulations! We’re now at a point where the IVP design, sales and marketing teams are beginning to do advance work on your book’s release. That process begins with settling on a title and designing a cover. Settling on a Title The best titles clearly communicate the of their book. A title doesn't have to tell you everything; it just needs to entice the intended audience to read more—and of course, the more central or core to the content of the book, the better. Of course, a book’s title is also an opportunity to get creative, to appeal to a reader’s sense of imagination. We strive for creative, content-rich titles, and we’ve had some great success. But in the contemporary reading marketplace, where readers shop for books by key words and booksellers organize books by author last name, content trumps creativity. It is, in fact, almost always a bad idea to go with a purely creative title for a nonfiction book. So a good rule of thumb is this: if you have two titles and one is purely evocative but the book’s content is obscured or absent, while the other is full of content but dull, choose the dull title. Please answer the following questions to inform our title brainstorming process: Your current book title: Your name: Who is your audience? Describe your most likely reader (the core audience), and the readers one and two tiers beyond that (the secondary and tertiary audiences). How would you describe your book to a curious potential reader? Limit yourself to fifty words, and try to seal the deal! What are some key themes in your book? What are some keywords people would most likely use in a search for a book like yours? With your input, IVP’s sales, marketing and editorial professionals will brainstorm a title to help your book find its audiences in a crowded marketplace. You should hear from us on a title within a month.
cover-concept-input-form.docx