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branding as a strategic tool for business management, leadership and marketing. I can describe the relevant brand concepts and apply them to new contexts. I can link the key theoretical concepts to the practical task to present the big picture. of theoretical brand concepts is sometimes defective where deeper knowledge is concerned. different viewpoints. My argumentation is mostly logical. I often succeed in making my point clear to the others. I can make logical categorizations and explain them quite clearly. I can often come up with relevant problems and find relevant solutions. 2 I can partly understand and partly describe branding as a strategic tool for business management, leadership and marketing. I can describe the most relevant brand concepts and partly apply them to new contexts. I can only partly explain the practical task with the key theoretical brand concepts. I have difficulty explaining my learning to the others. I sometimes generate new ideas and question other students’ perspectives, showing effort in doing my best. My argumentation is often logical and I try my best to improve it. Sometimes I can come up with logical categorizations and relevant problems. 1 I can partly understand but only poorly describe branding as a strategic tool for business management, leadership and marketing. I can identity, list and I can only partly describe the brand theory but I have major difficulty in explaining the practical task by using the relevant theoretical concepts. I sometimes but seldom generate new ideas and question other students’ perspectives. I sometimes ask questions when I don’t understand. My argumentation is often
degree_programme_in_international_business_management_2016-2017_course_list.docx