strict supervision, analyze and the student use relevant partly and partly use research collects, relevant findings to poorly research accomplish analyzes, findings to the course and partly accomplish project for a uses the course client relevant project for a company at a research client high findings to company at a professional conduct the beginner’s level. Student course level. demonstrates project for a excellent client Student is skills to company at able to choose the a beginner’s choose the appropriate level. relevant tools, tools, methods, and methods, and Student frameworks frameworks knows how to the specific that are to use situation and relevant to certain context. the course international project. marketing tools. The student is able work With great very difficulty The student is professionally and under able to work and strict relatively independently supervision, independently with a client the student with a client company in a is able to company in a team. S/he complete team. S/he is can fully tasks. S/he able to apply apply the poorly concepts, learned applies the tools, and concepts, concepts, Competencies theories to tools, and tools, and international theories to theories to marketing international international projects. S/he marketing marketing can conduct projects. S/he projects. qualitative can conduct S/he can research research in conduct relatively international qualitative independently marketing at research from the a highly with the supervisor. professional help of the level and in supervisor. an innovative way.
strict supervision, the student partly collects, poorly analyzes, and partly uses relevant research findings to conduct the course project for a client company at a beginner’s level. Student knows how to use certain international marketing tools. and partly use relevant research findings to accomplish the course project for a client company at a beginner’s level. Student is able to choose the relevant tools, methods, and frameworks to the specific situation and context. analyze and use relevant research findings to accomplish the course project for a client company at a high professional level. Student demonstrates excellent skills to choose the appropriate tools, methods, and frameworks that are relevant to the course project. Competencies With great difficulty and under strict supervision, the student is able to complete tasks. S/he poorly applies the concepts, tools, and theories to international marketing projects. S/he can conduct qualitative research with the help of the supervisor. The student is able to work relatively independently with a client company in a team. S/he is able to apply concepts, tools, and theories to international marketing projects. S/he can conduct qualitative research relatively independently from the supervisor. The student is able work very professionally and independently with a client company in a team. S/he can fully apply the learned concepts, tools, and theories to international marketing projects. S/he can conduct research in international marketing at a highly professional level and in an innovative way.
degree_programme_in_international_business_management_2016-2017_course_list.docx