This strategy will ensure that the beach pillow is as comfortable as possible for the consumer in terms of size. This is very important, as according to the Data Analysis of strategy 1, the demand for a comfortable place to rest an individual’s head is high. Strategy 4 What do I want to find out? The most practical and safest material for the pillowcase How do I find it? I will conduct online research regarding different of fabrics, and record their characteristics in the table below Fabric 1 Fabric 2 Fabric 3 Pros: Pros: Pros: Cons: Cons: Cons: Why do I need it? To ensure that the material of the pillow is suitable for the circumstances of the product, such as exposure to heat and water How will it help me? To decide on the most pragmatic fabric for the product Strategy 5 What do I want to find out? The most suitable material for the compartment box, this will most likely be a plastic base. How do I find it? I will conduct online research regarding different types of plastics, and record their characteristics in the table below Plastic 1 Plastic 2 Plastic 3 Pros: Pros: Pros: Cons: Cons: Cons: Why do I need it? To ensure that the type of plastic is suitable for the circumstances of the product, such as exposure to heat and water How will it help me? To decide on the most effective plastic for the product Strategy 6 What do I need? The most preferred color for the terry towel that will be used as the pillowcase. The data will be analyzed by adding up the numbers for each color. How do I find it? I will conduct a survey with a scale of 1-4, (4 being the most preferred and 1 being the least preferred) with 30 males and 30 females from the ages of 15+. Also, the pictures below the table will be shown to the participants
This strategy will ensure that the beach pillow is as comfortable as possible for the consumer in terms of size. This is very important, as according to the Data Analysis of strategy 1, the demand for a comfortable place to rest an individual’s head is high. Strategy 4 What do I want to find out? The most practical and safest material for the pillowcase How do I find it? I will conduct online research regarding different of fabrics, and record their characteristics in the table below Fabric 1 Fabric 2 Fabric 3 Pros: Cons: Pros: Cons: Pros: Cons: Why do I need it? To ensure that the material of the pillow is suitable for the circumstances of the product, such as exposure to heat and water How will it help me? To decide on the most pragmatic fabric for the product Strategy 5 What do I want to find out? The most suitable material for the compartment box, this will most likely be a plastic base. How do I find it? I will conduct online research regarding different types of plastics, and record their characteristics in the table below Plastic 1 Plastic 2 Plastic 3 Pros: Cons: Pros: Cons: Pros: Cons: Why do I need it? To ensure that the type of plastic is suitable for the circumstances of the product, such as exposure to heat and water How will it help me? To decide on the most effective plastic for the product Strategy 6 What do I need? The most preferred color for the terry towel that will be used as the pillowcase. The data will be analyzed by adding up the numbers for each color. How do I find it? I will conduct a survey with a scale of 1-4, (4 being the most preferred and 1 being the least preferred) with 30 males and 30 females from the ages of 15+. Also, the pictures below the table will be shown to the participants
dt_ia_-_beach_pillow.docx