Melbourne’s Creative Strategy on a page Melbourne is internationally renowned as a creative city but so are many cities. And snapping at their heels – are scores of others, each recognising the power of creativity to express a city’s identity, draw people in, create a sense of connection and belonging and transform the economy. These days, creativity in its broadest sense is a highly sought after commodity and the cities with creativity at their core are the ones that prosper. To harness its full potential, creativity needs to be integrated into the very fabric of the city and its long-term vision not as an add-on but right at the start, when contemplating the changes and challenges ahead of us. – We have an extraordinary creative community with a critical role to play in creating a great city for everybody. In thinking about our own creative approach, the City of Melbourne has arrived not at a statement’ but a ‘vision provocation that is grounded in principles understood by Indigenous and ancient civilisations whereby art is not a product or a service but, rather, it informs how the world is and how to be in it. We will engage creative practitioners of all kinds to work with subject experts on compelling city opportunities and challenges that relate to the nine goals Melburnians have set for their city. The Provocation We will ask: If Melbourne were the world’s most creative city, what approach would we take to this challenge? would we start? What would we do differently? How would we behave? How can creative thinking deliver extraordinary results? What processes would we follow? What we produce? What would we measure? Creating new connections At the heart of this is the idea of creating new connections: Across everything the city does Between disciplines Between public and private organisations Between the city and its communities Between experiences Between creative practice and civic scale Between aspirations and reality art at the start
Melbourne’s Creative Strategy on a page Melbourne is internationally renowned as a creative city – but so are many cities. And snapping at their heels are scores of others, each recognising the power of creativity to express a city’s identity, draw people in, create a sense of connection and belonging and transform the economy. These days, creativity in its broadest sense is a highly sought after commodity and the cities with creativity at their core are the ones that prosper. To harness its full potential, creativity needs to be integrated into the very fabric of the city and its long-term vision – not as an add-on but right at the start, when contemplating the changes and challenges ahead of us. We have an extraordinary creative community with a critical role to play in creating a great city for everybody. In thinking about our own creative approach, the City of Melbourne has arrived not at a ‘vision statement’ but a provocation that is grounded in principles understood by Indigenous and ancient civilisations whereby art is not a product or a service but, rather, it informs how the world is and how to be in it. We will engage creative practitioners of all kinds to work with subject experts on compelling city opportunities and challenges that relate to the nine goals Melburnians have set for their city. The Provocation We will ask: If Melbourne were the world’s most creative city, what approach would we take to this challenge? would we start? What would we do differently? How would we behave? How can creative thinking deliver extraordinary results? What processes would we follow? What we produce? What would we measure? Creating new connections At the heart of this is the idea of creating new connections: Across everything the city does Between disciplines Between public and private organisations Between the city and its communities Between experiences Between creative practice and civic scale Between aspirations and reality art at the start
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