Task 19 Handout 1 Example Behavior Change Strategy Implementation Plan Behavior: Corn producers store their maize in silos before consuming it. Skills/ Monitoring And Knowledge/ Time Bridges To Evaluation Resource Or Activities (With Activities (With (M&E) Training Behavior Priority Group Determinants) Implementers) Indicators Q1 Q2 Q3 Q4 Required Men and who Perceived divine 1. Train religious Number of Resource Corn X X X X are farmers from 17 will leaders on the process religious leaders materials: producers to 80 years of age, and benefits of the trained on this store their Existing in Decrease the average 44 years old practice. subject. country maize in silos perception that God All speak Q’eqchi’ 2. Engage religious training before disapproves of maize language leaders in promoting materials on consuming being stored in silos. messages in favor of silos Maize harvest and it. the practice. post-harvest Identify practices have been specific established through scriptures that generations support the promoted Elders don’t behavior approve new practices They have low economic status Most are subsistence production farmers
Task 19 Handout 1 Example Behavior Change Strategy Implementation Plan Behavior: Corn producers store their maize in silos before consuming it. Behavior Priority Group Bridges To Activities (With Determinants) Activities (With Implementers) Monitoring And Evaluation (M&E) Indicators Time Skills/ Knowledge/ Resource Or Training Required Q1 Q2 Q3 Q4 Corn producers store their maize in silos before consuming it. Men and who are farmers from 17 to 80 years of age, average 44 years old All speak Q’eqchi’ language Maize harvest and post-harvest practices have been established through generations Elders don’t approve new practices They have low economic status Most are subsistence production farmers Perceived divine will Decrease the perception that God disapproves of maize being stored in silos. 1. Train religious leaders on the process and benefits of the practice. 2. Engage religious leaders in promoting messages in favor of the practice. Number of religious leaders trained on this subject. X X X X Resource materials: Existing in country training materials on silos Identify specific scriptures that support the promoted behavior
dbc_for_anrm_and_gender_final_draft_11-22-16.docx