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Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, and Koen Pauwels (2013). “Social Media Metrics—A Framework and Guidelines for Managing Social Media,” Journal of Interactive Marketing, 27(4), 281-98. Petrin, Amil, and Kenneth (2010), “A Control Function Approach to Endogeneity in Consumer Choice Models,” Journal of Marketing Research, 47(1), 3-13. Petty, Richard, Leandre Fabrigar, and Duane Wegener (2003), “Emotional Factors in Attitudes and Persuasion,” Handbook of Affective Sciences, 752-72. Pieters, Rik, and Michel Wedel (2004), “Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects,” Journal of Marketing, 68 (2), 36-50. Pieters, Rik, and Michel (2007), “Goal Control of Attention to Advertising: The Yarbus Implication,” Journal of Consumer Research, 34(2), 224-33. Poor, Morgan, Adam Duhachek, and H. Shanker Krishnan (2013), “How Images of Other Consumers Influence Subsequent Taste Perceptions,” Journal of Marketing, 77, Schellekens, Gaby A.C., Peeter W.J. Verlegh, and Ale Smidts (2013), “Linguistic biases and persuasion in communication objects,” Journal of Language and Social Psychology, 32(3), 291-310. Schweidel, and Wendy Moe (2014), “Listening In on Social Media: A Joint Model of Sentiment and Venue Format Choice,” Journal of Marketing Research, 51 (4), Searle, John (1969), Speech Acts: An Essay in the Philosophy of Language, Cambridge: Cambridge University Press. ——— (1976), “A Classification of Illocutionary Acts,” Language in Society, 5 (1), 1–23. Stephen, Andrew T., Yaniv Dover, Lev Muchnik, and Jacob Goldenberg (2017), “Pump it Out! The Effect of Transmitter Activity on Content Propagation in Social Media,”
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