Statement: Definitely None Maybe Definitely the Old the the the New brand Old New brand brand brand Which of the two Vodacom 1 2 3 4 5 brands do you perceive to be better? Please indicate the extent to you agree/disagree with the statement: Statement: Strongly Disagree Neutral Agree Strongly Disagree Agree the rebranding, I have 1 2 3 4 5 a positive attitude towards Vodacom
Statement: Definitely the Old brand the Old brand None Maybe the New brand Definitely the New brand Which of the two Vodacom brands do you perceive to be better? 1 2 3 4 5 Please indicate the extent to you agree/disagree with the statement: Statement: Strongly Disagree Disagree Neutral Agree Strongly Agree the rebranding, I have a positive attitude towards Vodacom 1 2 3 4 5
Drivers%20of%20corporate%20rebranding%20in%20the%20telecommunications%20industry%20in%20South%20Africa%20and%20the%20impact%20on%20brand%20equity.docx