Worker Population Number of employees in the Study Area. While many 3,000 are also Trade Area residents, their extensive presence in the district may reflect spending potential over and above that of residents. Spending Per Year U.S. annual sales in each store category are based on Calculation estimates by the International Council of Shopping Centers (2012). They are distributed in part according to the 2012 US Economic Census. Behavioral Behavioral Index (US=100) is applied to account for the 100 (US=100) amount of retail and dining offerings in the subject district relative to other office districts in the country. Study Area Multiplication of the variables. Calculation $Potential Visitor Demand Overnight and day visitor demand potential is based on YOUR STATE Department of Tourism traveler spending estimates for YOUR TOWN County. Sales are then allocated among the retail and eating/drinking place categories in proportion to Trade Area resident spending. A percent of these sales was allocated to the Study Area based on number of restaurants in the Study Area as a percent of those in the county (SA/Co Estab.). A local modifier, Behavioral Index (Co.=100) is applied to account for attributes of the Study Area as an inviting place for visitors relative to the county as a whole. Assumption Description Amount Annual Visitor Direct annual spending by visitors in county as reported Calculation Spending-County by the State Department of Tourism. These visitor sales are then distributed in accordance with all sales reported by the 2012 U.S. Economic Census. SA/Co. A measure of the current hospitality industry activity: 16% Establishments the number of eating/drinking places in the Study Area (SA) as a percent of those in the County (Co.). Behavioral Behavioral Index (US=100) is applied to account for 125 (US=100) attributes of the Study Area as an inviting place for visitors relative to the county as a whole. Study Area Multiplication of the above variables. Calculation $Potential
Worker Population Number of employees in the Study Area. While many are also Trade Area residents, their extensive presence in the district may reflect spending potential over and above that of residents. 3,000 Spending Per Year U.S. annual sales in each store category are based on estimates by the International Council of Shopping Centers (2012). They are distributed in part according to the 2012 US Economic Census. Calculation Behavioral (US=100) Behavioral Index (US=100) is applied to account for the amount of retail and dining offerings in the subject district relative to other office districts in the country. 100 Study Area $Potential Multiplication of the variables. Calculation Visitor Demand Overnight and day visitor demand potential is based on YOUR STATE Department of Tourism traveler spending estimates for YOUR TOWN County. Sales are then allocated among the retail and eating/drinking place categories in proportion to Trade Area resident spending. A percent of these sales was allocated to the Study Area based on number of restaurants in the Study Area as a percent of those in the county (SA/Co Estab.). A local modifier, Behavioral Index (Co.=100) is applied to account for attributes of the Study Area as an inviting place for visitors relative to the county as a whole. Assumption Description Amount Annual Visitor Spending-County Direct annual spending by visitors in county as reported by the State Department of Tourism. These visitor sales are then distributed in accordance with all sales reported by the 2012 U.S. Economic Census. Calculation SA/Co. Establishments A measure of the current hospitality industry activity: the number of eating/drinking places in the Study Area (SA) as a percent of those in the County (Co.). 16% Behavioral (US=100) Behavioral Index (US=100) is applied to account for attributes of the Study Area as an inviting place for visitors relative to the county as a whole. 125 Study Area $Potential Multiplication of the above variables. Calculation
Demand-Supply-Analysis-report-template-062016.docx