ACTIONS FOR OBJECTIVE 1 LEAD/PARTNERS TIMESCALE MEASURED BY Deliver a measurable annual marketing VIOW ONGOING ROI ON PR strategy that also recognises higher TSE VISITOR MONITOR value consumers (see appendix C) WEBSITE Develop campaigns to encourage short stay VIOW ONGOING TSE VISITOR MONITOR visitors & their families to stay ‘event’ longer or return Encourage employers to up-skill their staff in CCTI/ IW COLLEGE IN 2015 AND X No. OF BENG ENROLLED & TRAINING PROVIDERS REVIEW IN SEPT IN TOURISM SKILLS TRAINING all areas of the business operation and introduce the concept of a tourism academy 2017 in partnership with existing training providers Develop a benchmarking scheme aligned with VIOW/CCTI IN BY 2015 No. OF BUSINESSES ENROLLED National tourism quality schemes, for practise’ IN SCHEME ‘best to help all tourism businesses improve quality Develop a local awards scheme with TSE & VIOW PILOT SCHEME X No. OF ENTRIES & QUALITY OF VE to recognise in tourism operators SUMMER 2015 WINNERS/ REGIONAL ‘excellence’ COMPETITION Encourage cross-Solent & other transport operators VIOW/FERRIES/CCTI IN FOR 2015 X No. OF AVAILABLE TO ‘OFFERS’ and accommodation suppliers to further develop PROMOTE offers Improve our research and analysis in order VIOW/FERRIES/IWC ONGOING AVAILABILITY OF INFO TO To gain a better understanding of the different PARTNERS Markets and seek an academic partner to – Assist with any research programmes Research, evaluate options and implement new PARTNERS 2 review New income streams in place – funding opportunities to provide long term October 2015 sustainability for DMO led marketing plans
ACTIONS FOR OBJECTIVE 1 LEAD/PARTNERS TIMESCALE MEASURED BY Deliver a measurable annual marketing strategy that also recognises higher value consumers (see appendix C) VIOW ONGOING ROI ON PR TSE VISITOR MONITOR WEBSITE Develop campaigns to encourage short stay ‘event’ visitors & their families to stay longer or return VIOW ONGOING TSE VISITOR MONITOR Encourage employers to up-skill their staff in all areas of the business operation and introduce the concept of a tourism academy in partnership with existing training providers CCTI/ IW COLLEGE & TRAINING PROVIDERS IN 2015 AND REVIEW IN SEPT 2017 X No. OF BENG ENROLLED IN TOURISM SKILLS TRAINING Develop a benchmarking scheme aligned with National tourism quality schemes, for ‘best practise’ to help all tourism businesses improve quality VIOW/CCTI IN BY 2015 No. OF BUSINESSES ENROLLED IN SCHEME Develop a local awards scheme with TSE & VE to recognise ‘excellence’ in tourism operators VIOW PILOT SCHEME SUMMER 2015 X No. OF ENTRIES & QUALITY OF WINNERS/ REGIONAL COMPETITION Encourage cross-Solent & other transport operators and accommodation suppliers to further develop offers VIOW/FERRIES/CCTI IN FOR 2015 X No. OF ‘OFFERS’ AVAILABLE TO PROMOTE Improve our research and analysis in order To gain a better understanding of the different Markets – and seek an academic partner to Assist with any research programmes VIOW/FERRIES/IWC ONGOING AVAILABILITY OF INFO TO PARTNERS Research, evaluate options and implement new funding opportunities to provide long term sustainability for DMO led marketing plans PARTNERS 2 – review October 2015 New income streams in place
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