Table 3: Summary of market segments for the Scorecard program Market segment segment size Drivers for use Delivery mode Barriers Enablers Opportunities for support 1. Property 53,500 per annum understand the energy cost assessment owners seldom focus on energy awareness of the market Scorecard to and comfort profile of the undertaken by a efficiency when considering an Scorecard and its benefits both householders owners at time c. 1.5 m owner- home standalone upgrade (home owners and and service providers of minor occupied properties in assessor service providers) identify and prioritise bundling is commercially upgrade not Victoria upgrade opportunities OR challenging suppliers and installers requiring c. 4% or 54,933 pa using Scorecard for lead building permit save on energy bills bundled with the cost of customer acquisition undertake home generation upgrade could add significantly to upgrades reductions in greenhouse assessment price local governments as a gas emissions reputable source of information 2. Property 54,149 per annum understand the energy cost bundled into cost owners seldom on energy awareness of the market Scorecard to and comfort profile of the of renovations efficiency when considering Scorecard and its benefits both householders owners at time building permit home renovation (home owners and and service providers of major OR approvals by Victorian service providers) identify and prioritise perception that future potential renovation Building Authority in initiated by upgrade opportunities buyers of the property won’t building designers and 2016 with value homeowner to value Scorecard rating as a architects greater than $50,000 save on energy guide options to ≈ signal of additional value of the 54,149 pa renovate, extend builders seeking to reductions in greenhouse home post upgrade or rebuild confirm / communicate gas emissions NatHERS already in use the performance of their – owners may be confused by homes multiple ratings 3. Property 11,910 per annum market signal of home standalone buyers rarely ask about a awareness of the market Scorecard to energy cost and comfort assessment ahead home’s energy performance Scorecard and its benefits both householders, owners ahead c. 79,400 property performance of marketing (home owner and buyers) prospective buyers of a sale real estate agents do not sales in 2015 ‘push’ property for sale and real estate identify and prioritise real estate agents ratings c. 15% or 11,910 pa agents upgrade opportunities promoting assessments are of high energy and advertising results differentiate property from performance those currently on the market
Table 3: Summary of market segments for the Scorecard program Market segment segment size Drivers for use Delivery mode Barriers Enablers Opportunities for support 1. Property owners at time of minor upgrade not requiring building permit 53,500 per annum c. 1.5 m owner- occupied properties in Victoria c. 4% or 54,933 pa undertake home upgrades understand the energy cost and comfort profile of the home identify and prioritise upgrade opportunities save on energy bills reductions in greenhouse gas emissions assessment undertaken by a standalone assessor OR bundled with the upgrade owners seldom focus on energy efficiency when considering an upgrade bundling is commercially challenging cost of customer acquisition could add significantly to assessment price awareness of the Scorecard and its benefits (home owners and service providers) suppliers and installers using Scorecard for lead generation local governments as a reputable source of information market Scorecard to both householders and service providers 2. Property owners at time of major renovation 54,149 per annum building permit approvals by Victorian Building Authority in 2016 with value greater than $50,000 ≈ 54,149 pa understand the energy cost and comfort profile of the home identify and prioritise upgrade opportunities save on energy reductions in greenhouse gas emissions bundled into cost of renovations OR initiated by homeowner to guide options to renovate, extend or rebuild owners seldom on energy efficiency when considering renovation perception that future potential buyers of the property won’t value Scorecard rating as a signal of additional value of the home post upgrade NatHERS already in use – owners may be confused by multiple ratings awareness of the Scorecard and its benefits (home owners and service providers) building designers and architects builders seeking to confirm / communicate the performance of their homes market Scorecard to both householders and service providers 3. Property owners ahead of a sale 11,910 per annum c. 79,400 property sales in 2015 c. 15% or 11,910 pa are of high energy performance market signal of home energy cost and comfort performance identify and prioritise upgrade opportunities differentiate property from those currently on the market standalone assessment ahead of marketing property for sale buyers rarely ask about a home’s energy performance real estate agents do not ‘push’ ratings awareness of the Scorecard and its benefits (home owner and buyers) real estate agents promoting assessments and advertising results market Scorecard to both householders, prospective buyers and real estate agents
DELWP_Scorecard-Commercialisation_Background-Paper.docx