Ghauri, P. & Gronhaug, K. 2010. Research methods in business studies. 4th ed. Prentice Hall. Harlow. Janssens, W., Winjen K., De Pelsmacher & P. & Van Kenhove, P. 2008. Marketing research with SPSS. Prentice Hall. Harlow. Malhotra & Birks. 2008. Marketing Research: An Applied Approach. 3rd ed. Pearson Education. Harlow. Other materials and handouts are listed by the lecturer. Assessment criteria The course is evaluated on scale 1 to 5 (where 5 is the best). The assessment criteria are presented below regarding three areas, such as knowledge, skills, and competencies. 1 3 (minimum 5 (minumim Grade/ (minimum 70% 90% Learning 40% competence competence outcomes competence level) level) level) The student uses and combines different quantitative The student research can describe concepts and the relevant develops own quantitative The student models. research can His/her use of concepts and identify, theory and apply them to list, and specific new contexts. Knowledge combine terminology The student the main is very can link the quantitative accurate. key concepts research Student is to the concepts. of practical task different to present the research essential philosophies, findings. and compares different models, theories and viewpoints. At a The student The student is beginner’s can collect, able to level and partly analyze collect, with under and interpret analyze and strict the relevant interpret the supervision, research relevant Skills the student findings. research manages to Student is findings at a collect, able to professional analyze and choose the level. Student report the relevant tools, demonstrates course methods, and excellent
Ghauri, P. & Gronhaug, K. 2010. Research methods in business studies. 4th ed. Prentice Hall. Harlow. Janssens, W., Winjen K., De Pelsmacher & P. & Van Kenhove, P. 2008. Marketing research with SPSS. Prentice Hall. Harlow. Malhotra & Birks. 2008. Marketing Research: An Applied Approach. 3rd ed. Pearson Education. Harlow. Other materials and handouts are listed by the lecturer. Assessment criteria The course is evaluated on scale 1 to 5 (where 5 is the best). The assessment criteria are presented below regarding three areas, such as knowledge, skills, and competencies. Grade/ Learning outcomes 1 (minimum 40% competence level) 3 (minimum 70% competence level) 5 (minumim 90% competence level) Knowledge The student can identify, list, and combine the main quantitative research concepts. The student can describe the relevant quantitative research concepts and apply them to new contexts. The student can link the key concepts to the practical task to present the essential findings. The student uses and combines different quantitative research concepts and develops own models. His/her use of theory and specific terminology is very accurate. Student is of different research philosophies, and compares different models, theories and viewpoints. Skills At a beginner’s level and with under strict supervision, the student manages to collect, analyze and report the course The student can collect, partly analyze and interpret the relevant research findings. Student is able to choose the relevant tools, methods, and The student is able to collect, analyze and interpret the relevant research findings at a professional level. Student demonstrates excellent
degree_programme_in_international_business_management_2016-2017_course_list.docx