Courses Taught Principles of Marketing, Foundations of Marketing, Undergraduate: Multicultural Marketing, Retailing and Services, Buyer Behavior Services Marketing Management, Marketing Graduate: Topics in Services Marketing, Marketing Strategy Doctoral: PROFESSIONAL EMPLOYMENT EXPERIENCE 1997 1998 Alltel Information Services, Inc., Compass Bank, – Programmer Trainee, Birmingham, AL. 1998 2000 Alltel Information Services, Inc., Local Information System Specialist, – Oklahoma Bank, Oklahoma City, OK. PRIMARY RESEARCH INTERESTS Services Marketing (Especially Business-to-Business, Retailing, and Volunteerism); Ethnic Marketing/Advertising; Applications of Social Identity Theory REFEREED JOURNAL PUBLICATIONS Briggs, Elten, Timothy Landry, and Patricia Daugherty (2016), Framework of Satisfaction “A Formation in Continually Delivered Business Services,” Journal of Business and 33 (1), 112 122. Industrial Marketing, – Briggs, Elten, Zhiyong Yang, Tracy R. Harmon, and Todd J. Arnold (2016), Do Differing “How Community Engagement Strategies Affect Consumer Responses to a Retailer?” Journal 24 (1), 109 - 127 of Marketing Theory and Practice, Briggs, Elten, Fernando Jaramillo, and Fabrizio Naboa (2015), Customer “Explicating Orientation’s Influence on Frontline Employee Satisfaction”, The Service Industries 35 (3-4), 133-151. Journal, Arnold, Todd J., Elten Briggs, Timothy D. Landry, and Tracy A. Suter (2013), “The Development of Retailer Community Functions”, Journal of Marketing Theory and 21 (3), 243 256. Practice, – Montoya, Detra and Elten Briggs (2013), Ethnicity Effects on Service Encounters: A “Shared Study across Three U.S. Subcultures”, 66 (3), 314 320. Journal of Business Research, – Briggs, Elten, Fernando Jaramillo, and William A. Weeks (2012), Influences of Ethical “The Climate and Organization Identity Comparisons on Salespeople and Their Job Performances”, 32 (4), 421 436. Journal of Personal Selling and Sales Management, –
Courses Taught Undergraduate: Principles of Marketing, Foundations of Marketing, Multicultural Marketing, Retailing and Services, Buyer Behavior Graduate: Services Marketing Management, Marketing Doctoral: Topics in Services Marketing, Marketing Strategy PROFESSIONAL EMPLOYMENT EXPERIENCE 1997 – 1998 Programmer Trainee, Alltel Information Services, Inc., Compass Bank, Birmingham, AL. 1998 – 2000 Information System Specialist, Alltel Information Services, Inc., Local Oklahoma Bank, Oklahoma City, OK. PRIMARY RESEARCH INTERESTS Services Marketing (Especially Business-to-Business, Retailing, and Volunteerism); Ethnic Marketing/Advertising; Applications of Social Identity Theory REFEREED JOURNAL PUBLICATIONS Briggs, Elten, Timothy Landry, and Patricia Daugherty (2016), “A Framework of Satisfaction Formation in Continually Delivered Business Services,” Journal of Business and Industrial Marketing, 33 (1), 112 – 122. Briggs, Elten, Zhiyong Yang, Tracy R. Harmon, and Todd J. Arnold (2016), “How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?” Journal of Marketing Theory and Practice, 24 (1), 109 - 127 Briggs, Elten, Fernando Jaramillo, and Fabrizio Naboa (2015), “Explicating Customer Orientation’s Influence on Frontline Employee Satisfaction”, The Service Industries Journal, 35 (3-4), 133-151. Arnold, Todd J., Elten Briggs, Timothy D. Landry, and Tracy A. Suter (2013), “The Development of Retailer Community Functions”, Journal of Marketing Theory and Practice, 21 (3), 243 – 256. Montoya, Detra and Elten Briggs (2013), “Shared Ethnicity Effects on Service Encounters: A Study across Three U.S. Subcultures”, Journal of Business Research, 66 (3), 314 – 320. Briggs, Elten, Fernando Jaramillo, and William A. Weeks (2012), “The Influences of Ethical Climate and Organization Identity Comparisons on Salespeople and Their Job Performances”, Journal of Personal Selling and Sales Management, 32 (4), 421 – 436.
Curriculum%20Vitae-Elten%20Briggs_Fa2016.docx