Table 2. Summary of policy instruments and recommendations to combat each of the five barriers to adopting a plant-based diet, and effect change. Barrier Information-Based Market-Based Regulatory Autonomy campaigns (e.g. NGO-led likely to respond to to respond well to campaigns; meatless Mondays) instruments regulatory instruments framework (e.g. greater proportion of plant-based sales; hybrid products; increased availability of plant-based products, promotions, manipulation of products on shelves) Cognitive framework (e.g. greater proportion of foods with higher emissions procurement regulations Dissonance plant-based sales; hybrid products; increased (e.g. meat tax) and policies (e.g. meatless availability of plant-based products, promotions, procurement for schools, hospitals, manipulation of products on shelves) tax on animal product prisons) imports exposure to negative consequences (e.g. as a form of introduce carbon labelling) command and control Information campaigns (e.g. NGO-led meat alternatives; procurement regulations Asymmetry campaigns; meatless Mondays) support brands and increase and policies (e.g. meatless availability procurement for schools, hospitals, to the Canadian Food Guide prisons) discounts for initiatives (e.g. urban gardening) products of advertisement of unhealthy, and unsustainable Initiatives (e.g. Food demonstrations of foods with higher emissions products plant-based protein, greater proportion of (e.g. meat tax) sales; carbon-labelling) as a form of tax on animal product command and control framework (e.g. greater proportion of imports plant-based sales; hybrid products; increased availability of plant-based products, promotions, manipulation of products on shelves)
Table 2. Summary of policy instruments and recommendations to combat each of the five barriers to adopting a plant-based diet, and effect change. Barrier Information-Based Market-Based Regulatory Autonomy campaigns (e.g. NGO-led campaigns; meatless Mondays) framework (e.g. greater proportion of plant-based sales; hybrid products; increased availability of plant-based products, promotions, manipulation of products on shelves) likely to respond to instruments to respond well to regulatory instruments Cognitive Dissonance framework (e.g. greater proportion of plant-based sales; hybrid products; increased availability of plant-based products, promotions, manipulation of products on shelves) exposure to negative consequences (e.g. introduce carbon labelling) foods with higher emissions (e.g. meat tax) tax on animal product imports procurement regulations and policies (e.g. meatless procurement for schools, hospitals, prisons) as a form of command and control Information Asymmetry campaigns (e.g. NGO-led campaigns; meatless Mondays) to the Canadian Food Guide initiatives (e.g. urban gardening) Initiatives (e.g. Food demonstrations of plant-based protein, greater proportion of sales; carbon-labelling) framework (e.g. greater proportion of plant-based sales; hybrid products; increased availability of plant-based products, promotions, manipulation of products on shelves) meat alternatives; support brands and increase availability discounts for products foods with higher emissions (e.g. meat tax) tax on animal product imports procurement regulations and policies (e.g. meatless procurement for schools, hospitals, prisons) of advertisement of unhealthy, and unsustainable products as a form of command and control
Currie_Jessica_InvestigatingBarriersInVegetarianismInDevelopedEconomies.docx