mobile phone and an operator. This is particularly urgent in order to offer better understanding of consumer motives. In another approach, Aoki and Downess (2003) in their analysis of young people’s use and attitudes toward cell phones suggested a variety of purposes, both behavioural and psychological, for which young people use mobile phones. They will be suggested that individuals use the devices to help them feel safe, to keep in touch with friends and family members, for information access, for financial benefits (cell phones are cheaper compared to fixed lines), to manage time efficiently (for example in arranging and coordinating appointments), for privacy management and for image. The authors noted further that image motive was a result of peer pressure which makes youngsters to wish to maintain a good image among their fellows. Like others, the authors wound up noting that their study was to serve as a foundation on which future studies would be built. Nylos Technologies (2010) categorised the motives for using mobile phones into three main purposes; namely communication, entertainment and show off. In their online opinion poll, 73.94%, 18.79% and 3.64% of users had voted in favour of communication, entertainment and show off respectively. Some other 3.64% had voted for other unclassified purposes. On their part, hold that shopping (consumer) motives are consumers wants and needs as they relate to outlets at which to shop. They categorise motives along Sheth’s line as functional and non-functional. Whereas functional motives are associated with
mobile phone and an operator. This is particularly urgent in order to offer better understanding of consumer motives. In another approach, Aoki and Downess (2003) in their analysis of young people’s use and attitudes toward cell phones suggested a variety of purposes, both behavioural and psychological, for which young people use mobile phones. They will be suggested that individuals use the devices to help them feel safe, to keep in touch with friends and family members, for information access, for financial benefits (cell phones are cheaper compared to fixed lines), to manage time efficiently (for example in arranging and coordinating appointments), for privacy management and for image. The authors noted further that image motive was a result of peer pressure which makes youngsters to wish to maintain a good image among their fellows. Like others, the authors wound up noting that their study was to serve as a foundation on which future studies would be built. Nylos Technologies (2010) categorised the motives for using mobile phones into three main purposes; namely communication, entertainment and show off. In their online opinion poll, 73.94%, 18.79% and 3.64% of users had voted in favour of communication, entertainment and show off respectively. Some other 3.64% had voted for other unclassified purposes. On their part, hold that shopping (consumer) motives are consumers wants and needs as they relate to outlets at which to shop. They categorise motives along Sheth’s line as functional and non-functional. Whereas functional motives are associated with
DISSERTATION%2DNEEMA_DIDAS.docx