Intention .95 Self transcendence .85 Conservation .78 Openness to change .77 Self realization .77 Source: own elaboration Table 5 shows the relationships between factors: Attitude, Perceived Control, Subjective Norm, Auto transcendence, Conservation, Self-Empowerment, Openness to Change and Intention. Table 5.- Correlation Matrix Attitude Perceived Subjective Self Conserv Self Openness Intention control norm transcende realizat to change nce ion Attitude 1 391 Perceived .510** .000 1 391 control 391 Subjective .317** .000 .141** 1 391 .005 norm 391 391 Self .080 .117 .190** .025 .623 1 391 391 transcenden .000 ce 391 391 Conservatio .242** .231** .056 .271 .596* 1 390 n .000 .000 .000 390 390 390 390 Self .334** .338** .091 .071 .492** .501** 1 391 realization .000 .000 .000 .000 391 391 391 390 391 Attitude .197** .320** -.005 .695** .540** .504** 1 .000 .000 .917 .000 .000 .000 391 391 391 391 390 391 391 Intention .466** .394** .114* .066 .190 .162** .307** .214** 1 391 .000 .000 .025 .001 .000 .000 391 391 391 390 391 391 391 Source: own elaboration Results are supported by the valuations of the linear regressions shown in Table 6, which show the attitude factor with significance .000 and .369 standardized Beta, which is confirmed as the one that best describes the relationship between Intention purchase of smartphones and model of planned behavior. Table 6.- Lineal Regression of the Female Planned Behavior’s Intention Factor Standardized beta Robust value T Significance Attitude .369 6.916 .000 Subjective norm -.033 -.715 .475 Perceived control .211 4.120 .000 R2= 0.251; R2 tight = 0.246; F= 43.304 (Significant F= 0.000) Source: own elaboration
Intention .95 Self transcendence .85 Conservation .78 Openness to change .77 Self realization .77 Source: own elaboration Table 5 shows the relationships between factors: Attitude, Perceived Control, Subjective Norm, Auto transcendence, Conservation, Self-Empowerment, Openness to Change and Intention. Table 5.- Correlation Matrix Attitude Perceived control Subjective norm Self transcende nce Conserv Self realizat ion Openness to change Intention Attitude 1 391 Perceived control .510** .000 391 1 391 Subjective norm .317** .000 391 .141** .005 391 1 391 Self transcenden ce .080 .117 391 .190** .000 391 .025 .623 391 1 391 Conservatio n .242** .000 390 .231** .000 390 .056 .271 390 .596* .000 390 1 390 Self realization .334** .000 391 .338** .000 391 .091 .071 391 .492** .000 391 .501** .000 390 1 391 Attitude .197** .000 391 .320** .000 391 -.005 .917 391 .695** .000 391 .540** .000 390 .504** .000 391 1 391 Intention .466** .000 391 .394** .000 391 .114* .025 391 .066 .190 391 .162** .001 390 .307** .000 391 .214** .000 391 1 391 Source: own elaboration Results are supported by the valuations of the linear regressions shown in Table 6, which show the attitude factor with significance .000 and .369 standardized Beta, which is confirmed as the one that best describes the relationship between Intention purchase of smartphones and model of planned behavior. Table 6.- Lineal Regression of the Female Planned Behavior’s Intention Factor Standardized beta Robust value T Significance Attitude .369 6.916 .000 Subjective norm -.033 -.715 .475 Perceived control .211 4.120 .000 R2= 0.251; R2 tight = 0.246; F= 43.304 (Significant F= 0.000) Source: own elaboration
decision_factors_in_buying_smartphones.docx