Example 3 Women sun dry harvested maize/corn to reduce risk of mycotoxin contamination Priority Group or Bridges To Behavior Influencing Groups Determinants Activities Activities Women in Demo: Women who don’t 1. Reinforce the 1. Hold demonstrations and pilot tests to 1. Perceived households that work outside their houses; perception that this compare sun-dried grains for three self/efficacy grow maize majority are illiterate and speak practice is worth days against corn that has been dried (barriers): the grain at Q’eqchi. the time-investment using other methods. Lack of time least three days to dry corn well Daily Routine: Go to church before storing it. and store in silos to on Sunday morning Are busy avoid mycotoxin with daily household chores; contamination and agricultural work is seasonal; other losses. Common Desire: Want to be 2. Strengthen family perceived as good mothers members’ 2. Engage wives, children, and other and housewives; acceptance of family members in training processes Barriers: don’t think they can 2. Social norms: women working in and the practice of sun-drying corn. help with post-harvest Believe that family post-harvest activities; members would practices. What they know/feel/do: not approve the 3. Decrease the Most families don’t dry practice perception that corn grains 3. Engage religious leaders in promoting God disapproves of because the grain messages in favor of women the process of 3. Perceived Divine suffers. drying corn in order to mitigate drying corn. will: Most feel that helping mycotoxin contamination. Believe that God with post-harvest like the corn practices is not their 4. Increase the responsibility. to be sun dried perception that because it suffers of Change: 4. Promote cross visits with mothers that cultures change and have already adopted the practice to 4. Culture: now women can Influencing Groups: learn about the benefits partake in Good mothers only Community elders, religious productive activities do house chores leaders, husbands
Example 3 Women sun dry harvested maize/corn to reduce risk of mycotoxin contamination Behavior Priority Group or Influencing Groups Determinants Bridges To Activities Activities Women in households that grow maize the grain at least three days before storing it. Demo: Women who don’t work outside their houses; majority are illiterate and speak Q’eqchi. Daily Routine: Go to church on Sunday morning Are busy with daily household chores; agricultural work is seasonal; Common Desire: Want to be perceived as good mothers and housewives; Barriers: don’t think they can help with post-harvest activities; What they know/feel/do: Most families don’t dry corn grains because the grain suffers. Most feel that helping with post-harvest practices is not their responsibility. of Change: Influencing Groups: Community elders, religious leaders, husbands 1. Perceived self/efficacy (barriers): Lack of time 2. Social norms: Believe that family members would not approve the practice 3. Perceived Divine will: Believe that God like the corn to be sun dried because it suffers 4. Culture: Good mothers only do house chores 1. Reinforce the perception that this practice is worth the time-investment to dry corn well and store in silos to avoid mycotoxin contamination and other losses. 2. Strengthen family members’ acceptance of women working in post-harvest practices. 3. Decrease the perception that God disapproves of the process of corn. 4. Increase the perception that cultures change and now women can partake in productive activities 1. Hold demonstrations and pilot tests to compare sun-dried grains for three days against corn that has been dried using other methods. 2. Engage wives, children, and other family members in training processes and the practice of sun-drying corn. 3. Engage religious leaders in promoting messages in favor of women corn in order to mitigate mycotoxin contamination. 4. Promote cross visits with mothers that have already adopted the practice to learn about the benefits drying drying
dbc_for_anrm_and_gender_final_draft_11-22-16.docx