Relaxed I don’t think it has one yet undefined – Bohemian Different feel to other precincts not as commercial, not as much – Good food, high quality but relaxed Lots to discover A bit of everything Blossom Box people come from all over Adelaide as we are the only store – Why do people choose to come here? Movies unique offering food Easy to access, not as for parking /seats in restaurants as other ‘competitive’ shopping strips the dog’ casual walks ‘walk Coffee, quick lunch more opportunities for dinner – To avoid the city! Socialise Trendy but quieter Mainly customers / not yet a destination that stands alone Easy to get here Don’t need to be up’ to walk down the street ‘dressed Meet lots of acquaintances on a visit Variety Relaxed, strolling pace Friendly atmosphere Shopping and fun Variety without the hustle and bustle Convenience Events and entertainment Dinner, movie, guaranteed car park Social media followers Locals and regular customers What image do you associate with the precinct? Pulse tells the story of being creative – Sculpture and art on display (various including murals) Trees and gardens / environmental spots ‘peaceful’ Colours nothing specific but strong association with art/street art – Heart Local community Up & coming Street filled with families / young people / cool kids / cool vibe Creative Pulse lights
Relaxed I don’t think it has one yet – undefined Bohemian Different feel to other precincts – not as commercial, not as much Good food, high quality but relaxed Lots to discover A bit of everything Blossom Box – people come from all over Adelaide as we are the only store Why do people choose to come here? Movies unique offering food Easy to access, not as ‘competitive’ for parking /seats in restaurants as other shopping strips ‘walk the dog’ casual walks Coffee, quick lunch – more opportunities for dinner To avoid the city! Socialise Trendy but quieter Mainly customers / not yet a destination that stands alone Easy to get here Don’t need to be ‘dressed up’ to walk down the street Meet lots of acquaintances on a visit Variety Relaxed, strolling pace Friendly atmosphere Shopping and fun Variety without the hustle and bustle Convenience Events and entertainment Dinner, movie, guaranteed car park Social media followers Locals and regular customers What image do you associate with the precinct? Pulse – tells the story of being creative Sculpture and art on display (various including murals) Trees and gardens / environmental ‘peaceful’ spots Colours – nothing specific but strong association with art/street art Heart Local community Up & coming Street filled with families / young people / cool kids / cool vibe Creative Pulse lights
CR17-47160-Village-Heart-Marketing-Fund-Committee-Meeting-Minutes-07-09-2017.docx