competitive edge (during the first visit). For more detailed considerations see section 4.2 in this report. Attributes still to be decided/defined (e.g. coverage and number of channels). Main activities Observation/Advice 1. Analyze earlier DTTB service launches and As a start the PPCTV service launch could be compare with customer research results/local analyzed. market conditions. Also service launches in other countries could be considered. For example in the neighbouring countries. 2. Define DTTB service propositions and check As part of the second Phase of the roadmap. feasibility in terms of network planning and business case. 3. Possibly redefine DTTB service propositions and Redefining of DTTB service proposition will test in market again, i.e. additional market occur. However testing such revised offerings research. in the market will probably take up to much time (given a possible DTTB service launch in 2012) and budget. 3.3 Receiver Availability and Considerations Brief The consideration of the many different DTTB receivers commercially available today. description Objective For a Service Provider it is important to draft the receiver’s functional requirements based on the defined Service Proposition(s). Only those requirements supporting the Service Proposition should be incorporated. These have’ requirements might ‘must prove to be too expensive for the business case and therefore receiver considerations might result in a revised Service Proposition. Key topics and choices Status Decision 3.3.1 DTTB functional receiver C For ASO budget limitations and the low ability requirements and availability (see to pay in the market, the functionality will be receiver model). to provide the basic set of functions (to include, zapping, EPG, software updates and standard compliancy). Please note that including (embedded) CAS will increase the price. 3.3.2 MTV functional receiver NA requirements and availability. Main activities Observation/Advice
competitive edge (during the first visit). For more detailed considerations see section 4.2 in this report. Attributes still to be decided/defined (e.g. coverage and number of channels). Main activities Observation/Advice 1. Analyze earlier DTTB service launches and compare with customer research results/local market conditions. As a start the PPCTV service launch could be analyzed. Also service launches in other countries could be considered. For example in the neighbouring countries. 2. Define DTTB service propositions and check feasibility in terms of network planning and business case. As part of the second Phase of the roadmap. 3. Possibly redefine DTTB service propositions and test in market again, i.e. additional market research. Redefining of DTTB service proposition will occur. However testing such revised offerings in the market will probably take up to much time (given a possible DTTB service launch in 2012) and budget. 3.3 Receiver Availability and Considerations Brief description The consideration of the many different DTTB receivers commercially available today. Objective For a Service Provider it is important to draft the receiver’s functional requirements based on the defined Service Proposition(s). Only those requirements supporting the Service Proposition should be incorporated. These ‘must have’ requirements might prove to be too expensive for the business case and therefore receiver considerations might result in a revised Service Proposition. Key topics and choices Status Decision 3.3.1 DTTB functional receiver requirements and availability (see receiver model). C For ASO budget limitations and the low ability to pay in the market, the functionality will be to provide the basic set of functions (to include, zapping, EPG, software updates and standard compliancy). Please note that including (embedded) CAS will increase the price. 3.3.2 MTV functional receiver requirements and availability. NA Main activities Observation/Advice
D-PREF-THEM.08-2011-MSW-E.docx