Good Afternoon Professor Huggins, Attached is a rather large excel spreadsheet it has a general information tab and 5 years of raw lodging – data. The data on the 2012 page is how we would like to see the individual years sorted. There is still work that could be put into the 2012 tab example if the agent typed in AZ it is in one subset if the – – – agent typed in Az it is in a second if the agent typed in it is in a third. – We are looking to have the following questions answered: Where are our guests coming from? How much are they spending? Can the data be broken into marketing segments based on zip code? Local (within 2 hours of Durango,) Regional (3 to 8 hours,) Southwest destination (8 to 24 hours,) Beyond (24 hours +.) Where have we lost guests? Are losing guests in one region and gaining in another? Identify any trends? Year over year vs. zip code, etc. Mark if you have any other requests of this data can you let Professor Huggins know? – Please let me know if you have any questions we appreciate this opportunity to work with your – class. Thanks, John Director of Lodging Revenue Office (970) 426.7217 - Fax (970) 382.7899 Director of Lodging Office (970) 385.2186 - Fax (970) 382.2248 Resort
Good Afternoon Professor Huggins, Attached is a rather large excel spreadsheet – it has a general information tab and 5 years of raw lodging data. The data on the 2012 page is how we would like to see the individual years sorted. There is still work that could be put into the 2012 tab – example – if the agent typed in AZ it is in one subset – if the agent typed in Az it is in a second – if the agent typed in it is in a third. We are looking to have the following questions answered: Where are our guests coming from? How much are they spending? Can the data be broken into marketing segments based on zip code? Local (within 2 hours of Durango,) Regional (3 to 8 hours,) Southwest destination (8 to 24 hours,) Beyond (24 hours +.) Where have we lost guests? Are losing guests in one region and gaining in another? Identify any trends? Year over year vs. zip code, etc. Mark – if you have any other requests of this data can you let Professor Huggins know? Please let me know if you have any questions – we appreciate this opportunity to work with your class. Thanks, John Director of Lodging Revenue Office (970) 426.7217 - Fax (970) 382.7899 Director of Lodging Office (970) 385.2186 - Fax (970) 382.2248 Resort
DMR%20Request.docx