Likelihood of ordering a product in an online store Reliability Statistics Cronbach's Cronbach's N of Items Alpha Alpha Based on Standardized Items ,880 ,881 3 Appendix I: Channels used for gathering information Group Statistics product_chosen N Mean Std. Deviation Std. Error Mean physical store Products with distinctive 81 4,02 1,789 ,199 specifications Products without 24 5,25 1,327 ,271 distinctive specifications telephonic information Products with distinctive 81 1,69 1,348 ,150 services specifications Products without 24 1,21 ,658 ,134 distinctive specifications corporate websites Products with distinctive 81 4,65 1,872 ,208 specifications Products without 24 4,58 1,909 ,390 distinctive specifications comparison websites Products with distinctive 81 5,07 1,863 ,207 specifications Products without 24 3,00 2,167 ,442 distinctive specifications review websites Products with distinctive 81 4,69 2,183 ,243 specifications Products without 24 2,42 1,909 ,390 distinctive specifications internet forums and social Products with distinctive 81 3,25 1,972 ,219 specifications Products without 24 1,63 1,096 ,224 distinctive specifications all-in-one websites Products with distinctive 81 4,07 1,961 ,218 specifications
Likelihood of ordering a product in an online store Reliability Statistics Cronbach's Alpha Cronbach's Alpha Based on Standardized Items N of Items ,880 ,881 3 Appendix I: Channels used for gathering information Group Statistics product_chosen N Mean Std. Deviation Std. Error Mean physical store Products with distinctive specifications 81 4,02 1,789 ,199 Products without distinctive specifications 24 5,25 1,327 ,271 telephonic information services Products with distinctive specifications 81 1,69 1,348 ,150 Products without distinctive specifications 24 1,21 ,658 ,134 corporate websites Products with distinctive specifications 81 4,65 1,872 ,208 Products without distinctive specifications 24 4,58 1,909 ,390 comparison websites Products with distinctive specifications 81 5,07 1,863 ,207 Products without distinctive specifications 24 3,00 2,167 ,442 review websites Products with distinctive specifications 81 4,69 2,183 ,243 Products without distinctive specifications 24 2,42 1,909 ,390 internet forums and social Products with distinctive specifications 81 3,25 1,972 ,219 Products without distinctive specifications 24 1,63 1,096 ,224 all-in-one websites Products with distinctive specifications 81 4,07 1,961 ,218
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