The Sport England Market Segmentation tool () segments local populations and identifies the predominant of people at Middle Super “type” Output Area and Local Super Output Area (Ward level). This enables a more targeted approach to be taken to marketing and commissioning of activity at a local level. An overview of the segments is provided in Appendix 1. NB This profile can viewed at LSOA where the segmentation groups will vary to the MSOA pattern. – Outcomes Prog’ type Outcomes (from) Outputs (all What works More info (Bold italic public health outcome programmes) – indicators) Cycling Increase in frequency / Numbers unique Area wide programmes to promote cycling PH41 Walking & Cycling – Cycling intensity of physical of participants for both transport and recreational programmes activity of the participant. entering purposes should be linked to existing Cycling Towns - should to meet 150mins per week programme national and local initiatives. be supported by target (optional - 12 weeks, Number of Programmes that work include: strategies, 6 months, 1 year) attendances per provision of information, including plans and Decrease in sedentary participant maps and route signing infrastructure behaviour (moving Baseline physical fun rides, recreational and sponsored development. sedentary people into activity levels (pre group rides and school sports 30mins of activity) & post promotions Change in the determinants intervention) promote use of leisure routes on and of physical activity Participant data off roads behaviours, e.g. increased e.g. age, sex, promote use of off-road mountain knowledge, improved ethnicity, bikes, BMX courses, circuits and towards activity. disability. parks Increase in the number of Recruitment into car-free events or days, and links people cycling as a means programme – with cycle sports events of active travel how were the hire schemes participants
The Sport England Market Segmentation tool () segments local populations and identifies the predominant “type” of people at Middle Super Output Area and Local Super Output Area (Ward level). This enables a more targeted approach to be taken to marketing and commissioning of activity at a local level. An overview of the segments is provided in Appendix 1. NB – This profile can viewed at LSOA where the segmentation groups will vary to the MSOA pattern. Outcomes Prog’ type Outcomes (from) (Bold italic – public health outcome indicators) Outputs (all programmes) What works More info Cycling Cycling programmes should be supported by strategies, plans and infrastructure development. Increase in frequency / intensity of physical activity of the participant. to meet 150mins per week target (optional - 12 weeks, 6 months, 1 year) Decrease in sedentary behaviour (moving sedentary people into 30mins of activity) Change in the determinants of physical activity behaviours, e.g. increased knowledge, improved towards activity. Increase in the number of people cycling as a means of active travel Numbers unique of participants entering programme Number of attendances per participant Baseline physical activity levels (pre & post intervention) Participant data e.g. age, sex, ethnicity, disability. Recruitment into programme – how were the participants Area wide programmes to promote cycling for both transport and recreational purposes should be linked to existing national and local initiatives. Programmes that work include: provision of information, including maps and route signing fun rides, recreational and sponsored group rides and school sports promotions promote use of leisure routes on and off roads promote use of off-road mountain bikes, BMX courses, circuits and parks car-free events or days, and links with cycle sports events hire schemes PH41 – Walking & Cycling Cycling Towns -
District-physical-activity-profile.docx