Descriptives Probability of consumers using a certain channel for comparing products N Mean Std. Std. 95% Confidence Interval Minimum Maximum Deviation Error for Mean Lower Upper Bound Bound physical stores 105 5,28 1,757 ,171 4,94 5,62 1 7 telephonic 105 1,51 1,178 ,115 1,29 1,74 0 6 information services corporate websites 105 3,72 1,959 ,191 3,34 4,10 0 7 comparison 105 4,56 2,236 ,218 4,13 4,99 0 7 websites review websites 105 4,22 2,295 ,224 3,77 4,66 1 7 internet forums and 105 3,06 2,084 ,203 2,65 3,46 1 7 social media all-in-one websites 105 3,30 1,996 ,195 2,92 3,69 0 7 friends and family 105 3,90 1,746 ,170 3,57 4,24 1 7 catalogs and folders 105 3,51 1,892 ,185 3,15 3,88 1 7 945 3,67 2,199 ,072 3,31 4,03 0 7 Multiple Comparisons Dependent Variable: probability of consumers using a certain channel for comparing products (I) channel (J) channel Mean Std. Sig. 95% Confidence Difference Error Interval Upper Bound Bound comparison physical stores -,714 ,277 ,316 -1,61 ,18 websites telephonic 3,048* ,247 ,000 2,25 3,85 information services corporate ,838 ,290 ,141 -,10 1,78 websites review websites ,343 ,313 1,000 -,67 1,35 Internet forums 1,505* ,298 ,000 ,54 2,47 and social media all-in-one 1,257* ,292 ,001 ,31 2,20 websites friends and family ,343 ,277 1,000 -1,24 ,55
Descriptives Probability of consumers using a certain channel for comparing products N Mean Std. Deviation Std. Error 95% Confidence Interval for Mean Minimum Maximum Lower Bound Upper Bound physical stores 105 5,28 1,757 ,171 4,94 5,62 1 7 telephonic information services 105 1,51 1,178 ,115 1,29 1,74 0 6 corporate websites 105 3,72 1,959 ,191 3,34 4,10 0 7 comparison websites 105 4,56 2,236 ,218 4,13 4,99 0 7 review websites 105 4,22 2,295 ,224 3,77 4,66 1 7 internet forums and social media 105 3,06 2,084 ,203 2,65 3,46 1 7 all-in-one websites 105 3,30 1,996 ,195 2,92 3,69 0 7 friends and family 105 3,90 1,746 ,170 3,57 4,24 1 7 catalogs and folders 105 3,51 1,892 ,185 3,15 3,88 1 7 945 3,67 2,199 ,072 3,31 4,03 0 7 Multiple Comparisons Dependent Variable: probability of consumers using a certain channel for comparing products (I) channel (J) channel Mean Difference Std. Error Sig. 95% Confidence Interval Bound Upper Bound comparison websites physical stores -,714 ,277 ,316 -1,61 ,18 telephonic information services 3,048* ,247 ,000 2,25 3,85 corporate websites ,838 ,290 ,141 -,10 1,78 review websites ,343 ,313 1,000 -,67 1,35 Internet forums and social media 1,505* ,298 ,000 ,54 2,47 all-in-one websites 1,257* ,292 ,001 ,31 2,20 friends and family ,343 ,277 1,000 -1,24 ,55
Doorduyn,%20Bobby%20%28296447%29.docx