Sumeet Social Media Coordinator/Presentation Creator/ Graphic Designer Deliverables This section is written from the perspective of February 9th, 2015. Statement of Functionality We are expected to create a suite of captivating, clean, professional-level advertisements to be shown at the Regal New River Valley Stadium 14 in Christiansburg. These ads, despite being only thirty seconds long, should convey a strong message. We are also expected to develop related multimedia marketing pieces to be used online and in person, such as presentations and a “collateral” social media calendar. Intermediate Deliverables The following is a list of deliverables expected by our client before the final project due date. Storyboards for the promotional videos Raw footage and audio from interviews of the YMCA staff members Raw footage and of the YMCA, Virginia Tech, or any other source that will be used in the promotional videos A rough edit of one of the promotional videos, including some video content, as well as introduction and branding concepts Growing and evolving social media timeline Outline of themes and topics for the videos and presentations Final Deliverables The following is a list of deliverables expected by our client at the time of the project due date. 5 thirty-second promotional videos 3-5 presentations (PowerPoint or Prezi) that have more content than the promotional videos and give a more complete picture of the YMCA at Virginia Tech
Sumeet Social Media Coordinator/Presentation Creator/ Graphic Designer Deliverables This section is written from the perspective of February 9th, 2015. Statement of Functionality We are expected to create a suite of captivating, clean, professional-level advertisements to be shown at the Regal New River Valley Stadium 14 in Christiansburg. These ads, despite being only thirty seconds long, should convey a strong message. We are also expected to develop related multimedia marketing “collateral” pieces to be used online and in person, such as presentations and a social media calendar. Intermediate Deliverables The following is a list of deliverables expected by our client before the final project due date. Storyboards for the promotional videos Raw footage and audio from interviews of the YMCA staff members Raw footage and of the YMCA, Virginia Tech, or any other source that will be used in the promotional videos A rough edit of one of the promotional videos, including some video content, as well as introduction and branding concepts Growing and evolving social media timeline Outline of themes and topics for the videos and presentations Final Deliverables The following is a list of deliverables expected by our client at the time of the project due date. 5 thirty-second promotional videos 3-5 presentations (PowerPoint or Prezi) that have more content than the promotional videos and give a more complete picture of the YMCA at Virginia Tech
CS4624Spring2015YMultimediaMarketingReport20150506.docx