Context Melbourne a city that can’t stand still – Every month thousands of people arrive in Melbourne to forge new lives for themselves. They come from all over Australia and all over the world, drawn by the city’s reputation as a great place to live. Melbourne strives to be bold, inspirational and sustainable. It values knowledge, innovation and good design. It builds public places with the people of Melbourne in mind. And Melbourne is a highly creative city. It overflows with live music, performances, public talks, festivals and events. People show up rain, hail or shine. Threaten the future of live music, for instance, and people will rally in their tens of thousands to defend it. Walk down any main road or laneway day or night and creativity is out and proud in the clothes people wear, the galleries, bars, cafes and shops, architecture, street design and street life.
Context Melbourne – a city that can’t stand still Every month thousands of people arrive in Melbourne to forge new lives for themselves. They come from all over Australia and all over the world, drawn by the city’s reputation as a great place to live. Melbourne strives to be bold, inspirational and sustainable. It values knowledge, innovation and good design. It builds public places with the people of Melbourne in mind. And Melbourne is a highly creative city. It overflows with live music, performances, public talks, festivals and events. People show up rain, hail or shine. Threaten the future of live music, for instance, and people will rally in their tens of thousands to defend it. Walk down any main road or laneway day or night and creativity is out and proud in the clothes people wear, the galleries, bars, cafes and shops, architecture, street design and street life.
Creative_Strategy_-_Accessible_document.DOCX