Methodology To examine the hypotheses data needs to be collected. With this data the hypotheses can be tested. How this data is collected is important for their reliability and accuracy . With the questions in the questionnaire and their corresponding data an acceptable analysis can be accomplished. Data Collection According to CBS (Central Bureau of Statistic of The Netherlands) 94 percent of all households (Appendix B) in The Netherlands in 2011 have access to the internet. Income might be a dependent factor of internet access. However CBS states that 87 percent of all households (Appendix C) with the lowest weighed income have access to the internet. Internet access does also not depend on gender. With these numbers it can be assumed that it is not necessary to construct a target group for the questionnaire in terms of income nor gender and education. Another focus point of this research concerns buying decisions and purchasing products on the internet. The focus in terms of age lies above 15 years. People under the age of 15 generally don’t buy products without their parents. Also, they generally don’t own money but get an allowance from their parents. Therefore the first age group respondents can select is from 16-20 years. The last age group is 50 years and older. There is no limit in age in terms of buying decisions and use of the internet. The questionnaire was distributed in The Netherlands and was send through the internet. When we take a look at Europe we can see that The Netherlands is a country with a relatively high amount of households with internet access (Appendix D). This implies that the internet is very well integrated in the lives of the people living in the Netherlands. Various people received an with the questionnaire. The email states not only the internet address but also the request to forward the address to the questionnaire to people above the age of 15. This request ensures fast answers to the questionnaire. This method is called snowball-sampling method’ . ‘the
Methodology To examine the hypotheses data needs to be collected. With this data the hypotheses can be tested. How this data is collected is important for their reliability and accuracy . With the questions in the questionnaire and their corresponding data an acceptable analysis can be accomplished. Data Collection According to CBS (Central Bureau of Statistic of The Netherlands) 94 percent of all households (Appendix B) in The Netherlands in 2011 have access to the internet. Income might be a dependent factor of internet access. However CBS states that 87 percent of all households (Appendix C) with the lowest weighed income have access to the internet. Internet access does also not depend on gender. With these numbers it can be assumed that it is not necessary to construct a target group for the questionnaire in terms of income nor gender and education. Another focus point of this research concerns buying decisions and purchasing products on the internet. The focus in terms of age lies above 15 years. People under the age of 15 generally don’t buy products without their parents. Also, they generally don’t own money but get an allowance from their parents. Therefore the first age group respondents can select is from 16-20 years. The last age group is 50 years and older. There is no limit in age in terms of buying decisions and use of the internet. The questionnaire was distributed in The Netherlands and was send through the internet. When we take a look at Europe we can see that The Netherlands is a country with a relatively high amount of households with internet access (Appendix D). This implies that the internet is very well integrated in the lives of the people living in the Netherlands. Various people received an with the questionnaire. The email states not only the internet address but also the request to forward the address to the questionnaire to people above the age of 15. This request ensures fast answers to the questionnaire. This method is called ‘the snowball-sampling method’ .
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