7 Caster Semenya’s London 2012 10.1% Olympics race, SABC 2 8 14” 9.8% “Zone 9 Vierde Kabinet” 9.2% “Die 10 9.1% “Pasella” reaches 94.5% of LSM 7-10 every week. TOP 10 RADIO STATIONS FOR LSM 7-10 (Source: RAMS March/Jul 2012) Reach 1 Metro FM 22.8% 2 5FM 11.1% 3 RSG 10.4% 4 Ukhozi FM 10.3% 5 94.7 Highveld Stereo 9.7% 6 Jacaranda FM 8.3% 7 Lesedi FM 7.6% 8 Kaya FM 7.4% 9 East Coast Radio 7.2% 10 99.2 YFM 6.2% MAGAZINES reach 72.2% of LSM 7-10. Half of all magazine readers are in LSM 7-10. TOP 10 MAGAZINES FOR LSM 7-10 (Source: AMPS Dec 2011) 1 Dish/skottel 27% 2 Huisgenoot 14.2% 3 You 13.8% 4 True Love 10.0% 5 Drum 8.9% 6 People 8.8% 7 TVPlus 7.7% 8 Move! 7.6% 9 Car 6.7% Kickoff 6.5% NEWSPAPERS reach 67.1% of LSM 7-10. percent of newspaper readers are in LSM 7-10. TOP 10 NEWSPAPERS FOR LSM 7-10 (Source: AMPS Dec 2011) Reach 1 Sunday Times 20.8%
7 Caster Semenya’s London 2012 Olympics race, SABC 2 10.1% 8 “Zone 14” 9.8% 9 “Die Vierde Kabinet” 9.2% 10 “Pasella” 9.1% reaches 94.5% of LSM 7-10 every week. TOP 10 RADIO STATIONS FOR LSM 7-10 (Source: RAMS March/Jul 2012) Reach 1 Metro FM 22.8% 2 5FM 11.1% 3 RSG 10.4% 4 Ukhozi FM 10.3% 5 94.7 Highveld Stereo 9.7% 6 Jacaranda FM 8.3% 7 Lesedi FM 7.6% 8 Kaya FM 7.4% 9 East Coast Radio 7.2% 10 99.2 YFM 6.2% MAGAZINES reach 72.2% of LSM 7-10. Half of all magazine readers are in LSM 7-10. TOP 10 MAGAZINES FOR LSM 7-10 (Source: AMPS Dec 2011) 1 Dish/skottel 27% 2 Huisgenoot 14.2% 3 You 13.8% 4 True Love 10.0% 5 Drum 8.9% 6 People 8.8% 7 TVPlus 7.7% 8 Move! 7.6% 9 Car 6.7% Kickoff 6.5% NEWSPAPERS reach 67.1% of LSM 7-10. percent of newspaper readers are in LSM 7-10. TOP 10 NEWSPAPERS FOR LSM 7-10 (Source: AMPS Dec 2011) Reach 1 Sunday Times 20.8%
Dissecting%20the%20LSM%207-10%20market.docx