16. Ranking of the Top 100 Brands,” accessed 31 January 2012, “2010 www.interbrand.com/en/best-global-brands-2008/best-global-brands-2010.aspx. 17. NASDAQ, is History’s Richest U.S. Company,” accessed October 5, 2012, 18. Geoffrey A. Fowler, One Billion and Counting,” “Facebook: Wall Street Journal Online, accessed October 5, 2012, http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html. 19. L. Watson, ed., (Palo Alto, CA: Stanford Golden Arches East: McDonald’s in East Asia University Press, 1997), 1-38. 20. George Ritzer, The McDonaldization of Society: An Investigation into the Changing Nature (London: Sage, 1993). of Contemporary Social Life 21. Paul Farhi and Megan Rosenfeld, Pop Penetrates Worldwide,” Washington Post “American (October 25, 1998), A1. 22. Simona Fuma Shapiro, Culture (Fall 2000), 10. New Rules Journal “The 23. John Tomlinson, (Baltimore: Johns Hopkins, Cultural Imperialism: A Critical Introduction 1991), 90-98. 24. Jake Silverstein, Opening: Ronald McDonald Conquers New Spain,” Harper’s “Grand (January 2005), 67-74. 25. Crothers, 190-94. Globalization, 26. Ibid., 187-190; 194-97. 27. 94-665,” accessed October 12, 2012, www.dglf.culture.gouv.fr/droit/loi-gb.htm. “Law 28. Crothers, 200-01. Globalization, 29. Ibid., 205-213. 30. Harry Eckstein, Culturalist Theory of Cultural Change,” American Political Science “A 82, no. 3 (1988), 789-804. Review 31. Ibid. 32. Ibid.
16. “2010 Ranking of the Top 100 Brands,” accessed 31 January 2012, www.interbrand.com/en/best-global-brands-2008/best-global-brands-2010.aspx. 17. NASDAQ, is History’s Richest U.S. Company,” accessed October 5, 2012, 18. Geoffrey A. Fowler, “Facebook: One Billion and Counting,” Wall Street Journal Online, accessed October 5, 2012, http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html. 19. L. Watson, ed., Golden Arches East: McDonald’s in East Asia (Palo Alto, CA: Stanford University Press, 1997), 1-38. 20. George Ritzer, The McDonaldization of Society: An Investigation into the Changing Nature of Contemporary Social Life (London: Sage, 1993). 21. Paul Farhi and Megan Rosenfeld, “American Pop Penetrates Worldwide,” Washington Post (October 25, 1998), A1. 22. Simona Fuma Shapiro, “The Culture New Rules Journal (Fall 2000), 10. 23. John Tomlinson, Cultural Imperialism: A Critical Introduction (Baltimore: Johns Hopkins, 1991), 90-98. 24. Jake Silverstein, “Grand Opening: Ronald McDonald Conquers New Spain,” Harper’s (January 2005), 67-74. 25. Crothers, Globalization, 190-94. 26. Ibid., 187-190; 194-97. 27. “Law 94-665,” accessed October 12, 2012, www.dglf.culture.gouv.fr/droit/loi-gb.htm. 28. Crothers, Globalization, 200-01. 29. Ibid., 205-213. 30. Harry Eckstein, “A Culturalist Theory of Cultural Change,” American Political Science Review 82, no. 3 (1988), 789-804. 31. Ibid. 32. Ibid.
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