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Kopalle, Praveen K., Robert J. Fisher, Bharat L. Sud, and Kersi D. Antia (2017), “The Effects of Advertised Quality Emphasis and Objective Quality on Sales,” Journal of Marketing, 81 (2), 114-26. Kress, Gunther R., and Theo Van Leeuwen (2006), Reading Images: The Grammar of Visual Design. London: Routledge. Kronrod, Ann and Shai Danziger (2013), “‘Wii Will Rock You!’ The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption,” Journal of Consumer Research, 40 (4), 726–39. Kronrod, Ann, Amir Grinstein, and Luc Wathieu (2012), “Enjoy! Hedonic Consumption and Compliance with Assertive Messages,” Journal of Consumer Research, 39 (1), 51-61. Kumar, Ashish, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, and P.K. Kannan (2016), “From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior,” Journal of Marketing, 80 (1), 7-25. Lamberton, Cait and Andrew T. Stephen (2016), “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80 (6), 146-72. Lee, Dokyun, Kartik Hosanagar, and Harikesh S. Nair (2016), “Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook,” available at SSRN [https://papers.ssrn.com/sol3/Papers.cfm?abstract_id=2290802] Leech, Geoffrey N. (1969), A Linguistic Guide to English Poetry, New York: Taylor & Francis. Liu, Liu, Daria Dzyabura, and Natalie Mizik (2017), “Visual Listening In: Extracting Brand Image Portrayed on Social Media,” available at SSRN [https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2978805]
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