How to be Criteria Essential Desirable assessed Qualifications, A good first degree or equivalent Postgraduate qualification or further CV/Interview knowledge & professional qualification. professional PR or related experience qualification. Detailed understanding of digital marketing principles, within a communications context. Experience of creating strategy, implementing tactics, establishing ROI and ongoing refinement. Digital marketing experience including Search Engine Optimisation (SEO), Paid Advertising, email, SMS, search, analysis, advertising, application development. Experience of implementation, development and maintenance of large complex corporate systems, including Web/Content Management System (CMS) and Customer Relationship Management (CRM). Demonstrable experience of brand management and application, including the creation and implementation of visual identity guidelines that work across print and digital media. Demonstrable knowledge of buzz monitoring and online PR, and experience in community and user management. Strong business orientation, including demonstrable negotiation skills with internal and external stakeholders. Experience at working at management level. Successful experience of bringing teams together to manage activities through the project life cycle. Should be numerate and demonstrate business planning skills. Track record of successful user experience led site research. Demonstrable experience of budget planning and management for a relatively large value.
Criteria Essential Desirable How to be assessed Qualifications, knowledge & experience A good first degree or equivalent professional qualification. Detailed understanding of digital marketing principles, within a communications context. Experience of creating strategy, implementing tactics, establishing ROI and ongoing refinement. Digital marketing experience including Search Engine Optimisation (SEO), Paid Advertising, email, SMS, search, analysis, advertising, application development. Experience of implementation, development and maintenance of large complex corporate systems, including Web/Content Management System (CMS) and Customer Relationship Management (CRM). Demonstrable experience of brand management and application, including the creation and implementation of visual identity guidelines that work across print and digital media. Demonstrable knowledge of buzz monitoring and online PR, and experience in community and user management. Strong business orientation, including demonstrable negotiation skills with internal and external stakeholders. Experience at working at management level. Successful experience of bringing teams together to manage activities through the project life cycle. Should be numerate and demonstrate business planning skills. Track record of successful user experience led site research. Demonstrable experience of budget planning and management for a relatively large value. Postgraduate qualification or further professional PR or related qualification. CV/Interview
digital%20marketing%20manager(HR5)%20-%20maternity%20cover.docx