hyperlink, and the browser moves to the Internet address (URL) that is associated with that hyperlink. Browsers enable users to customize searches and help locate information from several information sources. Though the programs vary in appearance, they offer many of the same features. Examples of browsers include Firefox and Internet Explorer. Newsgroups Newsgroups publish online articles and messages related to a huge number of topics. Users participate in public discussions about a topic by sending messages that all participants in the newsgroup can read. Newsgroups are available for thousands of topics. Some companies sponsor newsgroups related to their products. Users can ask questions or make comments about products. These questions and comments can help the company improve products or suggest companion products the company may want to offer. Search Engines Many search tools, often referred to as search engines, can help users locate sites on the Internet. Some widely used search engines include Google, AltaVista, and Yahoo!. To perform a search on most websites, simply identify and type two or three keywords related to the topic and then click the search button. The search tool will locate sites/documents, called “matches” or that contain these keywords. The search may result in no matches, several matches, “hits,” or thousands of matches. If the search results in a large number of matches, more specific keywords can be used to locate the information. On the other hand, if there are only a few hits, users may have to broaden the search by using more general keywords. Using several search tools helps ensure a thorough search because not all search tools look at every site that may contain the information you need. A company or organization can pay some search engine to have its website appear in the hits list when a search is done using certain keywords. The website name usually appears at the top of the hits list. It may be identified with a heading such as Sponsored Links. Using this strategy can increase the visits to an organization’s website where users will find ads or information about products, services, or activities the organization wishes to promote.
hyperlink, and the browser moves to the Internet address (URL) that is associated with that hyperlink. Browsers enable users to customize searches and help locate information from several information sources. Though the programs vary in appearance, they offer many of the same features. Examples of browsers include Firefox and Internet Explorer. Newsgroups Newsgroups publish online articles and messages related to a huge number of topics. Users participate in public discussions about a topic by sending messages that all participants in the newsgroup can read. Newsgroups are available for thousands of topics. Some companies sponsor newsgroups related to their products. Users can ask questions or make comments about products. These questions and comments can help the company improve products or suggest companion products the company may want to offer. Search Engines Many search tools, often referred to as search engines, can help users locate sites on the Internet. Some widely used search engines include Google, AltaVista, and Yahoo!. To perform a search on most websites, simply identify and type two or three keywords related to the topic and then click the search button. The search tool will locate sites/documents, called “matches” or “hits,” that contain these keywords. The search may result in no matches, several matches, or thousands of matches. If the search results in a large number of matches, more specific keywords can be used to locate the information. On the other hand, if there are only a few hits, users may have to broaden the search by using more general keywords. Using several search tools helps ensure a thorough search because not all search tools look at every site that may contain the information you need. A company or organization can pay some search engine to have its website appear in the hits list when a search is done using certain keywords. The website name usually appears at the top of the hits list. It may be identified with a heading such as Sponsored Links. Using this strategy can increase the visits to an organization’s website where users will find ads or information about products, services, or activities the organization wishes to promote.
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