Kellogg Company to view crisis communications for the salmonella outbreak as necessary. Please make reservations for the bloggers conference hosted at General Mills to see how you can connect and cooperate with other corporate bloggers. (LO 6.1) 6.26 Avoid Empty Phrases General Mills is among the worst offenders of marketing less healthy cereals to children. Kellogg’s children’s cereals are superior to General Mills in terms of nutritional value. Parents are usually unaware of how unhealthy most children’s cereals are. (LO 6.1) 6.27 Avoid Wordy Prepositional Phrases To improve nutritional values for cereals, I think we should focus on reducing sugar content and increasing fiber content. Companies in the food industry rely heavily on Wal-Mart for sales. This provides the advantages of higher revenues and better name recognition. The disadvantages, however, include lower sales margins and reduced customer perceptions of quality. Due to recent product recalls, Kellogg Company can’t promote a reputation for food safety. 6.28 Use Action Verbs When Possible (LO 6.1) Kellogg Company is developing and marketing new products to rebrand itself as a company focused on healthy food. General Mills can leverage its strong yogurt brands to gain higher visibility for healthy foods. The CEO of Kellogg will announce a new corporate strategy, explain how the company will reach its goals, and present the current financial situation. 6.29 Use Active Voice (LO 6.1) Because media outlets widely publicized the NPI rankings, many cereal executives worry that consumers will move away from some of their most popular cereals. Kellogg introduced the new Special K flavors—cinnamon pecan, fruit and nut clusters, and blueberry—last year, and Kellogg reports that they have been a huge success. Industry insiders discussed market strategies to promote healthier cereals. We lost millions of dollars in revenues due to inaction in confronting the potential salmonella contamination. By quickly releasing crisis communications, General Mills avoided significant negative press about the ammonia leaks.
Kellogg Company to view crisis communications for the salmonella outbreak as necessary. Please make reservations for the bloggers conference hosted at General Mills to see how you can connect and cooperate with other corporate bloggers. 6.26 Avoid Empty Phrases (LO 6.1) General Mills is among the worst offenders of marketing less healthy cereals to children. Kellogg’s children’s cereals are superior to General Mills in terms of nutritional value. Parents are usually unaware of how unhealthy most children’s cereals are. 6.27 Avoid Wordy Prepositional Phrases (LO 6.1) To improve nutritional values for cereals, I think we should focus on reducing sugar content and increasing fiber content. Companies in the food industry rely heavily on Wal-Mart for sales. This provides the advantages of higher revenues and better name recognition. The disadvantages, however, include lower sales margins and reduced customer perceptions of quality. Due to recent product recalls, Kellogg Company can’t promote a reputation for food safety. 6.28 Use Action Verbs When Possible (LO 6.1) Kellogg Company is developing and marketing new products to rebrand itself as a company focused on healthy food. General Mills can leverage its strong yogurt brands to gain higher visibility for healthy foods. The CEO of Kellogg will announce a new corporate strategy, explain how the company will reach its goals, and present the current financial situation. 6.29 Use Active Voice (LO 6.1) Because media outlets widely publicized the NPI rankings, many cereal executives worry that consumers will move away from some of their most popular cereals. Kellogg introduced the new Special K flavors—cinnamon pecan, fruit and nut clusters, and blueberry—last year, and Kellogg reports that they have been a huge success. Industry insiders discussed market strategies to promote healthier cereals. We lost millions of dollars in revenues due to inaction in confronting the potential salmonella contamination. By quickly releasing crisis communications, General Mills avoided significant negative press about the ammonia leaks.
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