Task 3 Handout 2 Examples of Completed DBC Frameworks Example 1 for Agriculture and Natural Resource Management (ANRM) Programs: Poultry Management Priority Group or Behavior Influencing Groups Determinants Bridges to Activities Activities Targeted adult men Demo: Adult men and Perceived Negative Reduce the perception 1. Create one demonstration and women who women from families who Consequences: that chickens will stop site per village where families raise chickens keep raise chickens. laying eggs if they are can observe the survival of chickens will stop them enclosed penned up. penned chickens and the All have children 2 laying (penned up) at all ability of chickens to adapt to years or a pregnant or it will be more times. the enclosed environment lactating woman at effort and more with cost-benefits displayed. program start-up. expensive to give 1 and 2. Train agriculture They live in rural villages, chickens food and volunteer promoters in Men and women are water poultry care (feed, water, somewhat literate; Perceived Positive vaccine) and construction of Common Desires: They all Consequences: pens and cages using locally want food security, they will not lose available materials. Monitor and education for Reduce the perception chickens to wild and reinforce their ability to their children. that it takes more animals transmit skills to others. effort/expense to care Current Practices: less loss due to 2. Provide improved feed, for penned up Chickens wander freely and illness water, and vaccine to all chickens. in trees. They think chickens will not poultry. chickens will not have damage and 2. Reinforce the benefits of enough to eat if they are gardens enclosing poultry by penned up; they do not it is easy to distributing a calendar with know affordable ways to vaccinate them one benefit shown per make chicken coops. can use manure for month. Stage of Change: fertilizer 3. Provide technical assistance awareness stage. Access: and a small loan to one
Task 3 Handout 2 Examples of Completed DBC Frameworks Example 1 for Agriculture and Natural Resource Management (ANRM) Programs: Poultry Management Behavior Priority Group or Influencing Groups Determinants Bridges to Activities Activities Targeted adult men and women who raise chickens keep them enclosed (penned up) at all times. Demo: Adult men and women from families who raise chickens. All have children 2 years or a pregnant or lactating woman at program start-up. They live in rural villages, Men and women are somewhat literate; Common Desires: They all want food security, and education for their children. Current Practices: Chickens wander freely and in trees. They think chickens will not have enough to eat if they are penned up; they do not know affordable ways to make chicken coops. Stage of Change: awareness stage. Perceived Negative Consequences: chickens will stop laying it will be more effort and more expensive to give chickens food and water Perceived Positive Consequences: they will not lose chickens to wild animals less loss due to illness chickens will not damage and gardens it is easy to vaccinate them can use manure for fertilizer Access: Reduce the perception that chickens will stop laying eggs if they are penned up. Reduce the perception that it takes more effort/expense to care for penned up chickens. 1. Create one demonstration site per village where families can observe the survival of penned chickens and the ability of chickens to adapt to the enclosed environment with cost-benefits displayed. 1 and 2. Train agriculture volunteer promoters in poultry care (feed, water, vaccine) and construction of pens and cages using locally available materials. Monitor and reinforce their ability to transmit skills to others. 2. Provide improved feed, water, and vaccine to all poultry. 2. Reinforce the benefits of enclosing poultry by distributing a calendar with one benefit shown per month. 3. Provide technical assistance and a small loan to one
dbc_for_anrm_and_gender_final_draft_11-22-16.docx