How to use this handout: Choose a group of people who will help you draft your vision statement. They might include mentors, potential board members, youth, potential donors and community members. Talk over the definition and samples on this sheet, then use the questions on the next page to brainstorm. Members of the group may want to jot their thoughts down in the spaces provided. Definition of a Vision Statement A vision statement expresses what your organization wants the future to look like using clear, motivational language. There are two main types of vision statements. One describes the ideal organization. The other illustrates the ideal world. Both kinds are effective and motivational. Work with your community and board to decide which you prefer. The Organization This type of vision statement describes what success at your organization looks like. This kind of vision statement takes the form of: [Organization] will be [the best at] [what your organization does]. For example: Core Knowledge Charter School is a valued asset, community partner, and highly regarded choice that motivates, challenges and educates all students. The Elvehjem Museum of Art will be a leader among university art museums. Supported by the resources of the Kohler Art Library, it will be a dynamic center for research, education and experimentation in the visual arts.
How to use this handout: Choose a group of people who will help you draft your vision statement. They might include mentors, potential board members, youth, potential donors and community members. Talk over the definition and samples on this sheet, then use the questions on the next page to brainstorm. Members of the group may want to jot their thoughts down in the spaces provided. Definition of a Vision Statement A vision statement expresses what your organization wants the future to look like using clear, motivational language. There are two main types of vision statements. One describes the ideal organization. The other illustrates the ideal world. Both kinds are effective and motivational. Work with your community and board to decide which you prefer. The Organization This type of vision statement describes what success at your organization looks like. This kind of vision statement takes the form of: [Organization] will be [the best at] [what your organization does]. For example: Core Knowledge Charter School is a valued asset, community partner, and highly regarded choice that motivates, challenges and educates all students. The Elvehjem Museum of Art will be a leader among university art museums. Supported by the resources of the Kohler Art Library, it will be a dynamic center for research, education and experimentation in the visual arts.
Creating%20a%20Vision%20Statement.docx