Quotas: REGULAR USERS AND CONTRIBUTOR (ALL GROUPS) Regular users of online content code 1 at Q8, and code 1 at Q9 – for at least 2 of a- c (non-shaded area) Use via smartphone and tablet code 2 or 4 at Q5 – Regular contributors (social media, blogs etc) code 1 at Q9 for at least 2 options in shaded area (d-h) and code 1 at Q10 EXPOSED USER BUT IRREGULAR CONTRIBUTOR (GROUPS 4-8) Less regular users of online content code 3-5 at Q8, and code 2-3 – at Q9 for at least 2 of a- c (non-shaded area) Can use via smartphone, tablet or at home/work/school all codes at Q5 Irregular contributors (social media, blogs etc) - code 3 or 4 at Q9 for any option in shaded area (d-h) and code 2-4 at Q10. Must not code 1or2 for any options in shaded area (Q9 d-h). Attitudes and use of the Lifestage Age internet Gender Location State Regular user & St 1 Teens 16-17 NSW Males Leonards contributor Regular user & Murray 2 Teens 16-17 SA Females Bridge contributor Regular user & 3 Youth 18-24 Mixed Tamworth NSW contributor Mix of Regular user & Young contributor and 4 Without 25-40 Mixed Adelaide SA Exposed user Children but irregular contributor Mix of Regular user & contributor Young 5 25-40 and Exposed Tamworth NSW Family user but irregular contributor Mix of Regular Older 6 34-45 Adelaide SA user & contributor Family
Quotas: REGULAR USERS AND CONTRIBUTOR (ALL GROUPS) Regular users of online content – code 1 at Q8, and code 1 at Q9 for at least 2 of a- c (non-shaded area) Use via smartphone and tablet – code 2 or 4 at Q5 Regular contributors (social media, blogs etc) code 1 at Q9 for at least 2 options in shaded area (d-h) and code 1 at Q10 EXPOSED USER BUT IRREGULAR CONTRIBUTOR (GROUPS 4-8) Less regular users of online content – code 3-5 at Q8, and code 2-3 at Q9 for at least 2 of a- c (non-shaded area) Can use via smartphone, tablet or at home/work/school all codes at Q5 Irregular contributors (social media, blogs etc) - code 3 or 4 at Q9 for any option in shaded area (d-h) and code 2-4 at Q10. Must not code 1or2 for any options in shaded area (Q9 d-h). Lifestage Age Attitudes and use of the internet Gender Location State 1 Teens 16-17 Regular user & contributor Males St Leonards NSW 2 Teens 16-17 Regular user & contributor Females Murray Bridge SA 3 Youth 18-24 Regular user & contributor Mixed Tamworth NSW 4 Young Without Children 25-40 Mix of Regular user & contributor and Exposed user but irregular contributor Mixed Adelaide SA 5 Young Family 25-40 Mix of Regular user & contributor and Exposed user but irregular contributor Tamworth NSW 6 Older Family 34-45 Mix of Regular user & contributor Adelaide SA
Digital%20Citizens%20Guide%20research.docx