Assessment components and their respective weights Virtual theme discussions 75% Concept maps 25% Self-assessments Accepted/Failed Contact teacher Matti Helelä, Pasila, box 27 Phone and WhatsApp +358 40 488 7073 Assessment criteria The course is evaluated on scale of 1 to 5 using the following criteria. Table 1. Assessment Criteria for Leading by Branding Knowledge Skills Competence I always I can fully generate new understand and useful and very I clearly I explain the question describe big picture different branding as a in branding viewpoints strategic tool so clearly and argue my for business and logically opinions and management, that the ideas very leadership others learn clearly, so that and a great deal the others marketing. from me. I understand my My real-life contemplate perspective. examples my learning Reasoning is supporting process, always visible or explaining in my talk. I challenging how the justify my 5 the theory material has challenges and are relevant affected my offer and accurate. thinking. I alternative I use and use the hypotheses. I combine viewpoints share my different of other reasoning brand students to behind my theories to enhance my talk. I can present my own move between own models. thinking and different I am aware I see the perspectives of other connection and try them. views of the between If needed, I knowledge I different can adopt present. My perspectives. another use of theory person’s and specific perspective terminology and evaluate it
Assessment components and their respective weights Virtual theme discussions 75% Concept maps 25% Self-assessments Accepted/Failed Contact teacher Matti Helelä, Pasila, box 27 Phone and WhatsApp +358 40 488 7073 Assessment criteria The course is evaluated on scale of 1 to 5 using the following criteria. Table 1. Assessment Criteria for Leading by Branding Knowledge Skills Competence 5 I can fully understand and very clearly describe branding as a strategic tool for business management, leadership and marketing. My real-life examples supporting or challenging the theory are relevant and accurate. I use and combine different brand theories to present my own models. I am aware of other views of the knowledge I present. My use of theory and specific terminology I explain the big picture in branding so clearly and logically that the others learn a great deal from me. I contemplate my learning process, explaining how the material has affected my thinking. I use the viewpoints of other students to enhance my own thinking and I see the connection between different perspectives. I always generate new and useful I question different viewpoints and argue my opinions and ideas very clearly, so that the others understand my perspective. Reasoning is always visible in my talk. I justify my challenges and offer alternative hypotheses. I share my reasoning behind my talk. I can move between different perspectives and try them. If needed, I can adopt another person’s perspective and evaluate it
degree_programme_in_international_business_management_2016-2017_course_list.docx