The American profession of advertising began when Volney B. Palmer set up business in Philadelphia in 1841. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Industrial Age and the Birth of Ad Agencies 50. Which of the following can be attributed to the ad agency, N. W. Ayer & Sons, set up by (p. 46) Francis Ayer in 1869? In 1869, Francis Ayer formed an ad agency in Philadelphia and it after his father. N.W.Ayer & Sons was the first agency to charge a commission based on the cost “net of space” and the first to conduct a formal market survey.
The American profession of advertising began when Volney B. Palmer set up business in Philadelphia in 1841. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Industrial Age and the Birth of Ad Agencies 50. (p. 46) Which of the following can be attributed to the ad agency, N. W. Ayer & Sons, set up by Francis Ayer in 1869? In 1869, Francis Ayer formed an ad agency in Philadelphia and it after his father. N.W.Ayer & Sons was the first agency to charge a commission based on the “net cost of space” and the first to conduct a formal market survey.
Downloadable-Test-Bank-for-Contemporary-Advertising-Integrated-Marketing-Communications-14th-Edition-Arens-TBChap002-1.docx