Swimming Increase in frequency / Participation in swimming has been shown to ASA Insight reports intensity of physical be increased in some of the following activity of the participant. methods. to meet 150mins per week target (optional - 12 weeks, Free Swimming Lessons - evidence from the 6 months, 1 year) Free Swimming projects suggests targeted Decrease in sedentary free swimming lessons are the most behaviour (moving appropriate way to increase swimming sedentary people into participation. 30mins of activity) Swimming in natural environments has been Change in the determinants to increase participation in market of physical activity segmentation groups Jackie, Alison, Tim – behaviours, e.g. increased Helena, Brenda and Elaine. knowledge, improved Structured sessions providing structured – towards activity. sessions that customers want. Other lifestyle changes / Emphasis on group and social activities and outcomes as a result of outdoor pools. participation in programme? Themed swims and associated campaigns. (Qualitative data) Physical Increase in frequency / Local research into Young Women, Physical activity and intensity of physical Activity and Sport highlights some of the women activity of the participant barriers to participation. A follow up report to meet 150mins per week highlights some of the successful project funded and their success Girls Active target during the – programme duration, Project. (optional - 12 weeks, 6 Swimming in natural environments (see months, 1 year) Swimming section) Decrease in sedentary behaviour (moving sedentary people into 30 mins of activity)
Swimming Increase in frequency / intensity of physical activity of the participant. to meet 150mins per week target (optional - 12 weeks, 6 months, 1 year) Decrease in sedentary behaviour (moving sedentary people into 30mins of activity) Change in the determinants of physical activity behaviours, e.g. increased knowledge, improved towards activity. Other lifestyle changes / outcomes as a result of participation in programme? (Qualitative data) Participation in swimming has been shown to be increased in some of the following methods. Free Swimming Lessons - evidence from the Free Swimming projects suggests targeted free swimming lessons are the most appropriate way to increase swimming participation. Swimming in natural environments has been to increase participation in market segmentation groups – Jackie, Alison, Tim Helena, Brenda and Elaine. Structured sessions – providing structured sessions that customers want. Emphasis on group and social activities and outdoor pools. Themed swims and associated campaigns. ASA Insight reports Physical activity and women Increase in frequency / intensity of physical activity of the participant to meet 150mins per week target during the programme duration, (optional - 12 weeks, 6 months, 1 year) Decrease in sedentary behaviour (moving sedentary people into 30 mins of activity) Local research into Young Women, Physical Activity and Sport highlights some of the barriers to participation. A follow up report highlights some of the successful project funded and their success – Girls Active Project. Swimming in natural environments (see Swimming section)
District-physical-activity-profile.docx