Attorney-General’s Department: National Firearms Amnesty 16 June 2017 Campaign commencement date: Campaign end date: 30 June 2017 Summary: The National Firearms Amnesty was a joint Commonwealth, state and territory initiative designed to increase public safety by reducing the number of unregistered firearms in Australia. Exception reporting: Ethnic and Indigenous media did not feature in the initial days of the campaign, but were utilised for the remainder of the campaign that appeared in the following financial year. No. of potential Consultants, services and Expenditure Contract value suppliers invited other costs ($ thousand) ($ thousand) to tender Supplier Advertising 99 99 4 ICON Agency Market research 34 34 4 Essence Communications Public relations – – – – Multicultural marketing – – – – Indigenous communications – – – – Printed materials and direct mail – Other 105 Sub-total 238 Expenditure Summary ($ million) Consultants, services and other 0.2 Media placement 0.1 Indigenous media – Ethnic media – 0.3 All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. Media figures are drawn from Table 1. indicates no expenditure against this line item. ‘—’ indicates that was placed, though less than $50,000 was spent. ‘0.0’ Australian Bureau of Statistics: 2016 Census Campaign commencement date: 24 July 2016 Campaign end date: 3 September 2016
Attorney-General’s Department: National Firearms Amnesty Campaign commencement date: 16 June 2017 Campaign end date: 30 June 2017 Summary: The National Firearms Amnesty was a joint Commonwealth, state and territory initiative designed to increase public safety by reducing the number of unregistered firearms in Australia. Exception reporting: Ethnic and Indigenous media did not feature in the initial days of the campaign, but were utilised for the remainder of the campaign that appeared in the following financial year. Consultants, services and other costs Expenditure ($ thousand) Contract value ($ thousand) No. of potential suppliers invited to tender Supplier Advertising 99 99 4 ICON Agency Market research 34 34 4 Essence Communications Public relations – – – – Multicultural marketing – – – – Indigenous communications – – – – Printed materials and direct mail – Other 105 Sub-total 238 Summary Expenditure ($ million) Consultants, services and other 0.2 Media placement 0.1 Indigenous media – Ethnic media – 0.3 All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. Media figures are drawn from Table 1. ‘—’ indicates no expenditure against this line item. ‘0.0’ indicates that was placed, though less than $50,000 was spent. Australian Bureau of Statistics: 2016 Census Campaign commencement date: 24 July 2016 Campaign end date: 3 September 2016
campaign-advertising-by-australian-government-departments-and-agencies-annual-report-2016-17.docx