Tactic: program. This would work similar to the program. People would get benefits/prizes for bringing a friend along to their visit to Door County. Strategy 2: Leverage earned to increase coverage of Door County. Having Door County events seen on covered on news outlets will help increase the coverage of Door County. Seeing events being covered may inform our audiences of events they may not of known about, which will then increase our visitation. Tactic: Sending releases to news outlets. Well-done news releases that are created and sent out to the news outlets will inform them of what Door County has going on, and then they will cover what they deem newsworthy. Strategy 3: Reprogram Door County’s image in key demographics. During our research we found that Door County has an image problem. People see Door County as a place that is family oriented, a place only for old and rich people, or a place that has nothing for them to do. Changing that image/perception is key to attracting more Millennial and Gen X visitors. Tactic: Updated/refreshed advertisements. looking at their own advertisements, the advertisements did nothing to help change those misconceptions. We created two advertisements that they could use as templates/examples for a better idea of what to have in an advertisement. Objective 2: 12,500 users on the DoCo app
Tactic: program. This would work similar to the program. People would get benefits/prizes for bringing a friend along to their visit to Door County. Strategy 2: Leverage earned to increase coverage of Door County. Having Door County events seen on covered on news outlets will help increase the coverage of Door County. Seeing events being covered may inform our audiences of events they may not of known about, which will then increase our visitation. Tactic: Sending releases to news outlets. Well-done news releases that are created and sent out to the news outlets will inform them of what Door County has going on, and then they will cover what they deem newsworthy. Strategy 3: Reprogram Door County’s image in key demographics. During our research we found that Door County has an image problem. People see Door County as a place that is family oriented, a place only for old and rich people, or a place that has nothing for them to do. Changing that image/perception is key to attracting more Millennial and Gen X visitors. Tactic: Updated/refreshed advertisements. looking at their own advertisements, the advertisements did nothing to help change those misconceptions. We created two advertisements that they could use as templates/examples for a better idea of what to have in an advertisement. Objective 2: 12,500 users on the DoCo app
Cases%20-%20100%20Facts.docx