There are common barriers that Census and external research have identified as particularly common reasons for not completing the Census—use these or other user scenarios to help participants be concrete in their ideation. don’t have con- fusing. “I Why time to fill out the census forms.” There isn’t a one-size-fits all solution to increasing participation in Census Your audience is very programs and surveys. It is key that busy and assumes the those creating new solutions under- Census will be stand who those solutions are being and built for. User scenarios and personas cumbersome. don’t think the “I help participants root their discus- census has any sions and solutions in deep empathy for impact on my the people you want participating life.” have in the census. don’t trust “I “I trouble Your audience isn’t the government completing sure what Census with my census information.” does, how its data forms.” affects them, and why Your audience is participa- tion Your audience may concerned about matters. not be native data privacy or hav- English speakers and ing their information find Census forms used by other federal
There are common barriers that Census and external research have identified as particularly common reasons for not completing the Census—use these or other user scenarios to help participants be concrete in their ideation. Why There isn’t a one-size-fits all solution to increasing participation in Census programs and surveys. It is key that those creating new solutions under- stand who those solutions are being built for. User scenarios and personas help participants root their discus- sions and solutions in deep empathy for the people you want participating in the census. “I don’t trust the government with my information.” Your audience is concerned about data privacy or hav- ing their information used by other federal “I have trouble completing census forms.” Your audience may not be native English speakers and find Census forms con- fusing. “I don’t think the census has any impact on my life.” Your audience isn’t sure what Census does, how its data affects them, and why participa- tion matters. “I don’t have time to fill out the census forms.” Your audience is very busy and assumes the Census will be and cumbersome.
census-solutions-workshop-toolkit1.docx