Special interest groups Ability to influence project Project impacts/benefits in relation to Resident/community groups. decision makers. Ability to each group’s specific interest areas. enhance project outcomes. Potential involvement and advice in development and delivery of the project. Broader community Ability to influence project Interested in project benefits. General public; visitors to region. decision makers. Ability to influence project Provide communication channels to National, metropolitan, regional and decision-makers and readership. reach other stakeholder/audience local print; television; radio and online groups and can directly influence their media outlets (including social media perceptions, attitudes and behaviours. and blogs). Wyndham City Council Ability to influence broader Interested in activities of Wyndham Service Delivery; Customer Relations, Employees perceptions of the project City Council overall and those etc. internally and externally. activities that have impact on their work. Able to provide additional information about related activities for consideration. Appendix two: Hard to reach groups Group Why they are hard to reach Engagement tools Culturally diverse Language can be a barrier to participation. Do your research and understand the diversity between and within They can be unfamiliar with the these communities communities government and decision-making Use existing networks and groups to connect with culturally and environment in Australia. linguistically diverse communities There may be complexity with cultural Communicate project/issues visually for example using story boards differences to consider, for example,
Special interest groups Ability to influence project decision makers. Ability to enhance project outcomes. Project impacts/benefits in relation to each group’s specific interest areas. Potential involvement and advice in development and delivery of the project. Resident/community groups. Broader community Ability to influence project decision makers. Interested in project benefits. General public; visitors to region. Ability to influence project decision-makers and readership. Provide communication channels to reach other stakeholder/audience groups and can directly influence their perceptions, attitudes and behaviours. National, metropolitan, regional and local print; television; radio and online media outlets (including social media and blogs). Wyndham City Council Employees Ability to influence broader perceptions of the project internally and externally. Interested in activities of Wyndham City Council overall and those activities that have impact on their work. Able to provide additional information about related activities for consideration. Service Delivery; Customer Relations, etc. Appendix two: Hard to reach groups Group Why they are hard to reach Engagement tools Culturally diverse communities Language can be a barrier to participation. They can be unfamiliar with the government and decision-making environment in Australia. There may be complexity with cultural differences to consider, for example, Do your research and understand the diversity between and within these communities Use existing networks and groups to connect with culturally and linguistically diverse communities Communicate project/issues visually for example using story boards
Community%20Engagement%20Framework%202018-21%20-%20%20FINAL.docx