Other Factors - Discuss any other factors that are important to the success of your program. Table 1h: 2016-17 Program SLO Report Program: Marketing, Certificate Assessment methods Program SLOs Summary of assessment results Plans for follow-up changes Course embedded (a list of program Student achievement = high, (Changes in teaching Capstone course SLOs is available in moderate, or low methods, curriculum, etc.) Program completer SOCRATES) Add comments as needed External testing Students will be able Course SLOs from Moderate to High Achievement None to identify and explain several courses In the two courses, students are given the major functional a variety of assignments, in-class areas of business activities and projects that focus on organizations, this SLO. Students most likely have including higher achievement of this SLO management, when they complete BUS 300 and marketing, finance, other Business courses. and accounting. Students will be able Course SLOs from Moderate to High Achievement None to describe consumer several courses In the three courses, students are buying behavior and given a variety of assignments, evaluate which class activities and projects that focus marketing on this SLO. Students most likely communications will have higher achievement of this SLO most effectively meet when they complete all three courses. the needs of the marketplace. Students will be able Course SLOs from Moderate to High Achievement None to employ the several courses In the two courses, students are a principles of product variety of assignments, in-class development, pricing, activities and projects that focus on distribution, this SLO. Students most likely have promotion, and market higher achievement of this SLO research in the when they complete MKT 300. development and execution of marketing strategy. Students will be able High Achievement None to demonstrate Capstone course In this capstone course, students professional sales prepare a professional written and skills by effectively oral presentation. identifying and responding to customers' needs.
Other Factors - Discuss any other factors that are important to the success of your program. Table 1h: 2016-17 Program SLO Report Program: Marketing, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) Students will be able to identify and explain the major functional areas of business organizations, including management, marketing, finance, and accounting. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete BUS 300 and other Business courses. None Students will be able to describe consumer buying behavior and evaluate which marketing communications will most effectively meet the needs of the marketplace. Course SLOs from several courses Moderate to High Achievement In the three courses, students are given a variety of assignments, activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete all three courses. None Students will be able to employ the principles of product development, pricing, distribution, promotion, and market research in the development and execution of marketing strategy. Course SLOs from several courses Moderate to High Achievement In the two courses, students are a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete MKT 300. None Students will be able to demonstrate professional sales skills by effectively identifying and responding to customers' needs. Capstone course High Achievement In this capstone course, students prepare a professional written and oral presentation. None class
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