financial services, travel, and entertainment. Answer: TRUE Page Ref: 71 88) Once thought of as slackers, Gen Xers are now displacing the lifestyles, culture, and materialistic values of the baby boomers. Answer: TRUE Page Ref: 73 89) Millennials comprise the most commercially influential group in America today. Answer: FALSE Page Ref: 70-71 90) Millennials represent a larger demographic segment than the baby boomers or Gen Xers. Answer: TRUE Page Ref: 74 91) Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than nontraditional households. Answer: FALSE Page Ref: 75 92) The American workforce today is better educated but less white-collar than it was a generation ago. Answer: FALSE Page Ref: 77 93) Companies in several industries have recognized the buying power of the gay and lesbian segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific marketing efforts. Answer: TRUE Page Ref: 78 94) According to laws, consumers tend to spend a larger percentage of income on savings as
financial services, travel, and entertainment. Answer: TRUE Page Ref: 71 88) Once thought of as slackers, Gen Xers are now displacing the lifestyles, culture, and materialistic values of the baby boomers. Answer: TRUE Page Ref: 73 89) Millennials comprise the most commercially influential group in America today. Answer: FALSE Page Ref: 70-71 90) Millennials represent a larger demographic segment than the baby boomers or Gen Xers. Answer: TRUE Page Ref: 74 91) Marketers must increasingly consider the needs of traditional households because this segment of the population is growing more rapidly than nontraditional households. Answer: FALSE Page Ref: 75 92) The American workforce today is better educated but less white-collar than it was a generation ago. Answer: FALSE Page Ref: 77 93) Companies in several industries have recognized the buying power of the gay and lesbian segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific marketing efforts. Answer: TRUE Page Ref: 78 94) According to laws, consumers tend to spend a larger percentage of income on savings as
Ch03%20Analyzing%20the%20Marketing%20Environment.docx