Communicating for Buy-In Planning Tool State Level Teams Shareholder Message Messenger(s) Expected Follow Up Department/Division (Time, Place, Outcome Activities Staff Duration) (How Measured) Key points likely to Who is involved in What venue works How do you know Ongoing with the felt needs, delivering the best? that the message encounters, concerns and wants of message? When is optimal had the desired regularly the shareholder? timing? effect? occurring 1. How long is the initial forums/meetings 1. 2. communication? to reinforce the 2. Survey 3. message. 3. following the 4. 4. message 5. 5. Surveys Special conducted at educational events Materials used: various points DVD in time In-service training PPT Interviews Handouts Focus groups Other
Communicating for Buy-In Planning Tool State Level Teams Shareholder Department/Division Staff Message Messenger(s) (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Key points likely to with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training
Communicating-for-Buy-In-State-Level-Teams.docx