The secondary type of revenue that Flexible: Y/N Who are the people What are the critical How do the motivations and supports our work. Ideally the (we can use this stream at behind this revenue resources that are intentions of the people secondary type helps our discretion to maximize stream? required to nurture this behind this revenue stream to offset the vulnerabilities or our impact) What are revenue stream? align with our intended limitations of the dominant type. motivations for People (core impact? Repeatable: Y/N giving to our work? How does this revenue competencies), (we can reasonably rely on What are the stream align with or even Process (systems), – this stream as an ongoing distinctive qualities amplify our organizational – and source of annual revenue) of the values? Practice (cultural person relationships norms). Surplus-Generating: Y/N that draw these (when measured against people to and keep % of Annual Revenue direct expenses) them connected from this stream with the organization? Current Optimal % of total % of total 12. Priorities to Strengthen the
The secondary type of revenue that supports our work. Ideally the secondary type helps to offset the vulnerabilities or limitations of the dominant type. Flexible: Y/N (we can use this stream at our discretion to maximize our impact) Repeatable: Y/N (we can reasonably rely on this stream as an ongoing source of annual revenue) Surplus-Generating: Y/N (when measured against direct expenses) Who are the people behind this revenue stream? What are motivations for giving to our work? What are the distinctive qualities of the relationships that draw these people to and keep them connected with the organization? What are the critical resources that are required to nurture this revenue stream? People (core competencies), Process (systems), and Practice (cultural norms). How do the motivations and intentions of the people behind this revenue stream align with our intended impact? How does this revenue stream align with – or even amplify – our organizational values? % of Annual Revenue from this stream Current Optimal % of total % of total 12. Priorities to Strengthen the person
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