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McQuarrie, E. F., and Mick, D. G. 1996. Figures of Rhetoric in Advertising Language. Journal of Consumer Research, 22 (March), 424-438. Maines, L. A. and McDaniel, L. S. 2000. Effects of Comprehensive-Income Characteristics on Nonprofessional Investors’ Judgments: The Role of Financial-Statement Presentation Format, The Accounting Review, 75, 2, 179-207. Margolis, E. and Pauwels, L. 2011. The Sage Handbook of Visual Research Methods. London: Sage. Matilal, S., and Höpfl, H., 2009. Accounting for the Bhopal Disaster: Footnotes and Photographs. Accounting, Auditing & Accountability Journal, 22 (6), 953-972. Messaris, P. 1994. Visual “literacy”: Image, Mind and Reality. Boulder, Colorado: Westview Press. Messaris, P. 1997. Visual Persuasion: The Role of Images in Advertising. Thousand Oaks, CA: Sage. Mitchell, W. J. T. (1994) Picture Theory, Chicago and London: University of Chicago Press. Olson, L. C., Finnegan, C. A., and Hope, Diane, S. 2008. Visual rhetoric. A reader in communication and American culture. Thousand Oaks, CA: Sage.
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