Email Lists: “MyCommunity” Prepare for your campaign updates/email marketing by creating segmented email lists using the MyCommunity tool built into your crowdfunding platform. Begin with your Campaign Champions and work outward into your and “first” degree” connections. Here are the default lists, but you can add more: “second Family Friends Press & Promoters Businesses General Solicitation Part 2: Communications Planning Checklist Now that you have clarity on who your community is, let’s focus on connecting with them. Use the lists in Part 1 to help you complete the following: Pre Launch: Provide them with copy to share (emails, tweets, FB posts) Goals: #1 Build an army of advocates. #2 Reach 15-30% of goal in pre-commitments. Ask Your Campaign Champions: Launch Prep: (Marketing Plan) Be a Campaign Champion (advocate) #1 Schedule your posts to make life easier. Please contribute early #2 Be prepared to communicate major Please reach out to your network to share milestones. this campaign once live Build MyCommunity email lists Provide them with boiler-plate copy to Create a Facebook event for your campaign’s share (emails, tweets, FB posts) launch day and invite contacts Ask Early Supporters: Plan additional events/tactics Please donate in the first 3 days Draft/schedule your communications: Share Share Share! Pre launch updates/emails/social Stay tuned for updates! Launch Day (morning, afternoon & Provide them with boiler-plate copy to evening) share (emails, tweets, FB posts) 30,50,75,90% etc Emails/Update/Social Business & Organizations: Push Updates/Emails/Social Share the vision & impact of campaign 3, 2, 1 day(s) left Explain value to them (co-branding, high Final day (all day long!) visibility philanthropy, marketing & new Campaign End (We did it!) customers) Update/Emails Tell them what they can do: (donate, sponsor rewards, matching donations, share with their networks)
“MyCommunity” Email Lists: Prepare for your campaign updates/email marketing by creating segmented email lists using the MyCommunity tool built into your crowdfunding platform. Begin with your Campaign Champions and work outward into your “first” and “second degree” connections. Here are the default lists, but you can add more: Family Friends Press & Promoters Businesses General Solicitation Part 2: Communications Planning Checklist Now that you have clarity on who your community is, let’s focus on connecting with them. Use the lists in Part 1 to help you complete the following: Pre Launch: Goals: #1 Build an army of advocates. #2 Reach 15-30% of goal in pre-commitments. Ask Your Campaign Champions: Be a Campaign Champion (advocate) Please contribute early Please reach out to your network to share this campaign once live Provide them with boiler-plate copy to share (emails, tweets, FB posts) Ask Early Supporters: Please donate in the first 3 days Share Share Share! Stay tuned for updates! Provide them with boiler-plate copy to share (emails, tweets, FB posts) Business & Organizations: Share the vision & impact of campaign Explain value to them (co-branding, high visibility philanthropy, marketing & new customers) Tell them what they can do: (donate, sponsor rewards, matching donations, share with their networks) Provide them with copy to share (emails, tweets, FB posts) Launch Prep: (Marketing Plan) #1 Schedule your posts to make life easier. #2 Be prepared to communicate major milestones. Build MyCommunity email lists Create a Facebook event for your campaign’s launch day and invite contacts Plan additional events/tactics Draft/schedule your communications: Pre launch updates/emails/social Launch Day (morning, afternoon & evening) 30,50,75,90% etc Emails/Update/Social Push Updates/Emails/Social 3, 2, 1 day(s) left Final day (all day long!) Campaign End (We did it!) Update/Emails
Campaign%20Marketing%20Accelerator%20v1.3.docx