The following, far from exhaustive, examples demonstrate how BMW is working to achieve targets. Electromobility: BMW has developed its brand as a separate brand: in 2013, it ‘i’ introduced its first fully electric premium vehicle, the BMWi3, into the European market and was launched into the markets of the Americas and Asia in 2014. The BMWi3 is designed to generate at least 50 per cent fewer greenhouse gas emissions over its full life cycle than conventional internal combustion engines and is suitable for urban driving. The range is to be developed further and the hybrid sports car, BMWi8, began production ‘i’ in 2014. The company is also expanding its range of electric motorcycles. Efficient dynamics and driver management: the company’s Efficient Dynamics strategy has resulted in a number of technological advances that help increase fuel efficiency and reduce emissions. More specifically, these innovations include intelligent energy management, lightweight construction, optimal aerodynamics, forward-looking drive control, air flap control, etc. The results of the Efficient Dynamics Strategy have been incorporated into all new vehicles since 2007. The company sees potential for further significant reductions in fuel consumption by combining Efficient Dynamics with ConnectedDrive, a package of intelligent technologies that, through interacting with the driver, help him/her make more environmentally positive decisions during the course of a journey and adjust driving styles accordingly. Active Coating, brought to the market in 2012, is but one example of such technologies: by releasing pressure on the accelerator, the driver automatically disconnects the engine from the gearbox and the vehicle slows down via air resistance and the rolling resistance of the tyres alone. Operated in conjunction with the Proactive Driving Assistant which uses data about road conditions and accumulated knowledge about an individual’s driving style to give the driver tips on how to drive in the most fuel efficient way, can be particularly effective. Logistics: the rapid growth of its business in North America and China and the need to transport raw materials and components to its production facilities and to transport finished vehicles to the customer means that BMW itself has a large demand for transport. Wherever possible, BMW utilises the more carbon efficient rail system over road transport. Where road transport is unavoidable, BMW requires carriers to use the most energy efficient vehicles available.
The following, far from exhaustive, examples demonstrate how BMW is working to achieve targets. Electromobility: BMW has developed its ‘i’ brand as a separate brand: in 2013, it introduced its first fully electric premium vehicle, the BMWi3, into the European market and was launched into the markets of the Americas and Asia in 2014. The BMWi3 is designed to generate at least 50 per cent fewer greenhouse gas emissions over its full life cycle than conventional internal combustion engines and is suitable for urban driving. The ‘i’ range is to be developed further and the hybrid sports car, BMWi8, began production in 2014. The company is also expanding its range of electric motorcycles. Efficient dynamics and driver management: the company’s Efficient Dynamics strategy has resulted in a number of technological advances that help increase fuel efficiency and reduce emissions. More specifically, these innovations include intelligent energy management, lightweight construction, optimal aerodynamics, forward-looking drive control, air flap control, etc. The results of the Efficient Dynamics Strategy have been incorporated into all new vehicles since 2007. The company sees potential for further significant reductions in fuel consumption by combining Efficient Dynamics with ConnectedDrive, a package of intelligent technologies that, through interacting with the driver, help him/her make more environmentally positive decisions during the course of a journey and adjust driving styles accordingly. Active Coating, brought to the market in 2012, is but one example of such technologies: by releasing pressure on the accelerator, the driver automatically disconnects the engine from the gearbox and the vehicle slows down via air resistance and the rolling resistance of the tyres alone. Operated in conjunction with the Proactive Driving Assistant which uses data about road conditions and accumulated knowledge about an individual’s driving style to give the driver tips on how to drive in the most fuel efficient way, can be particularly effective. Logistics: the rapid growth of its business in North America and China and the need to transport raw materials and components to its production facilities and to transport finished vehicles to the customer means that BMW itself has a large demand for transport. Wherever possible, BMW utilises the more carbon efficient rail system over road transport. Where road transport is unavoidable, BMW requires carriers to use the most energy efficient vehicles available.
Case_study_12.2.docx