drinking to approval Brochures and PSA’s and homecoming – occur. Fliers posted coalition fliers printed - advertisements week December; – in student union members can $500 spring break; St. and around hang fliers, etc. Coalitions can Patty’s day, etc. campus dorms, distribute fliers identify weeks and mailed out Coalition and marketing for advertising to fraternal members can materials around with coalition organizations distribute fliers campus and members and network with during events local retailers Distribute Fliers and at events two to three times per year. Use different materials from OPUBCO each time EXAMPLE: Newspaper Newspaper: Newspaper: Newspaper: Newspaper: Newspaper: All needed data Inform the public Facebook duration of relationship with time and effort media scan, [coalition regarding peak of the risk of Rx Sonic Happy project contacts, plan Facebook: time ideally survey member name], times described Sharing with a Hour Stickers (monthly ads) events to center and effort; subscribers for [staff name] below will need call to action of Radio Facebook: earned media possible in-kind exposure and Facebook: to be assessed utilizing Rx drug Television duration of around, talking donations for attitudinal and [coalition in the first month dropboxes. project points, data incentives behavior member name], of the project Provide (weekly about subscriber Happy changes, [staff name] year. explanation of Happy demographics, Hour Stickers: increased # of Sonic Happy Newspaper: will dropboxes as Hour Stickers: best spot to be $500 for sticker boxes, Hour Stickers: depend on well as December featured in, etc. design, $150 for increased use [coalition assessment of locations. 2x/year Facebook: printing Facebook: member name], which days have Assessment Radio: every account, Radio: time and number of [staff name] best subscription data showed other quarter of increase effort Radio: [coalition rate, newspaper that there is a the project year followers, Television: time comments and member name], deadlines, etc., perceived low 5x/week incentives for and effort ideally [staff name] but on a monthly “likes”, risk of Rx Television: or survey members Television: basis “liking” sharing, few every other for exposure and [coalition
drinking to occur. Fliers – posted in student union and around campus dorms, and mailed out to fraternal organizations approval – coalition members can hang fliers, etc. Coalition members can distribute fliers and network with local retailers and at events Brochures and fliers printed - $500 PSA’s and advertisements Coalitions can distribute fliers and marketing materials around campus and during events homecoming week December; spring break; St. Patty’s day, etc. identify weeks for advertising with coalition members Distribute Fliers two to three times per year. Use different materials from OPUBCO each time EXAMPLE: Inform the public of the risk of Rx Sharing with a call to action of utilizing Rx drug dropboxes. Provide explanation of dropboxes as well as locations. Assessment data showed that there is a perceived low risk of Rx sharing, few Newspaper Facebook Sonic Happy Hour Stickers Radio Television Newspaper: duration of project (monthly ads) Facebook: duration of project (weekly Happy Hour Stickers: December 2x/year Radio: every other quarter of the project year 5x/week Television: every other Newspaper: relationship with contacts, plan events to center earned media around, talking points, data about subscriber demographics, best spot to be featured in, etc. Facebook: account, increase followers, incentives for “liking” or Newspaper: time and effort Facebook: time and effort; possible in-kind donations for incentives Happy Hour Stickers: $500 for sticker design, $150 for printing Radio: time and effort Television: time and effort Newspaper: media scan, ideally survey subscribers for exposure and attitudinal and behavior changes, increased # of boxes, increased use Facebook: number of comments and “likes”, ideally survey members for exposure and Newspaper: [coalition member name], [staff name] Facebook: [coalition member name], [staff name] Sonic Happy Hour Stickers: [coalition member name], [staff name] Radio: [coalition member name], [staff name] Television: [coalition All needed data regarding peak times described below will need to be assessed in the first month of the project year. Newspaper: will depend on assessment of which days have best subscription rate, newspaper deadlines, etc., but on a monthly basis
Communication%20Plan%20template%20Final%202012-10-16.docx