ones month salary till the other (Ingrid). From her direct experience with the country, she states that life is harder for mothers with children and seniors who struggle to survive with the low social contribution they get from the government. She also experienced Lithuanians to be nationalists because they are not so friendly to foreigners who come to their own country but they emigrate elsewhere themselves and believe they have to be welcomed (Ingrid). From the results above, as well as the following analysis, it can be said that the way Danish consumers create images of Eastern Europe depends a lot on their travel experience to the countries, also the length and the purpose of the stay. A longer period of stay, could give more experience to the visitors and help to get more familiar with their culture and people (Juric & Worsley, 1998). The level of development It is important to mention that participants of this study have a lot of concerns about the development of Eastern European countries. While discussing different images of politics, economics, technology, the quality of life and then product images, interviewees talk about the development of the countries. Like discussed earlier in the literature review, the development of the country has a lot to do with how people perceives that country’s products. According to Casper, Eastern European countries are less development in terms of everything, he mentions transport as one example. His opinion about the development of the countries is based on his own experience while visiting Lithuania. He saw old houses in the rural parts of the country that had no modern bathrooms or toilets, and thus, the internet connection and wireless signal were weak, which also made him think that Lithuania is less developed. People have different perceptions of how a developed country should look like, and for the participants of the study Denmark is seen as very developed country, and there is no doubt about the development of Denmark in the current literature. So, it is very reasonable that Danes compare those countries with Denmark and such things as toilets’ may ‘outside seem as a return to the times”. “old Lasse shares a very similar view when talking about the development of Eastern European countries, he mentions the life of rural areas in Hungary, where he spent some time with his girlfriend, and he had to use toilet’. Both of the interviewees created this image of ‘outside Eastern Europe and particularly rural areas, based on their experience. Thus their visitation
ones month salary till the other (Ingrid). From her direct experience with the country, she states that life is harder for mothers with children and seniors who struggle to survive with the low social contribution they get from the government. She also experienced Lithuanians to be nationalists because they are not so friendly to foreigners who come to their own country but they emigrate elsewhere themselves and believe they have to be welcomed (Ingrid). From the results above, as well as the following analysis, it can be said that the way Danish consumers create images of Eastern Europe depends a lot on their travel experience to the countries, also the length and the purpose of the stay. A longer period of stay, could give more experience to the visitors and help to get more familiar with their culture and people (Juric & Worsley, 1998). The level of development It is important to mention that participants of this study have a lot of concerns about the development of Eastern European countries. While discussing different images of politics, economics, technology, the quality of life and then product images, interviewees talk about the development of the countries. Like discussed earlier in the literature review, the development of the country has a lot to do with how people perceives that country’s products. According to Casper, Eastern European countries are less development in terms of everything, he mentions transport as one example. His opinion about the development of the countries is based on his own experience while visiting Lithuania. He saw old houses in the rural parts of the country that had no modern bathrooms or toilets, and thus, the internet connection and wireless signal were weak, which also made him think that Lithuania is less developed. People have different perceptions of how a developed country should look like, and for the participants of the study Denmark is seen as very developed country, and there is no doubt about the development of Denmark in the current literature. So, it is very reasonable that Danes compare those countries with Denmark and such things as ‘outside toilets’ may seem as a return to the “old times”. Lasse shares a very similar view when talking about the development of Eastern European countries, he mentions the life of rural areas in Hungary, where he spent some time with his girlfriend, and he had to use ‘outside toilet’. Both of the interviewees created this image of Eastern Europe and particularly rural areas, based on their experience. Thus their visitation
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