Anchorman: It involves how to balance the extent in communication, especially the extent to reveal risks. As far as I know, Mr. Patrick Wall once used a common figure to explain the barriers and approaches to communicate with the public about food safety. Patrick Wall: I the first is that scientists have the responsibilities for the vacuum information, because many scientists were quiet busy working in laboratories, and they have special scientific language that can only speak to other scientists, so they do not bother to talk to the public, and because of the vacuum information, people begin to inverse stories, like the media that like to say stories and sell frightened news to newspaper and TV. So the solution to the problem is to get the scientists to talk to the public and talk with the language that the public can understand, and we need a bridge to have the journalists and the scientist to explain science to the public. We should also take better measures in supervision and regulation, and take severe punishment to criminal offenders. Only in this way can we improve consumers’ confidences in food and make them feel that the nation puts more concern on their interests than that of enterprises. Anchorman: Food problem is a hot potato for any one country. From above discussion we can find that there is a big gap between people's expectation and scientists' rationality. We will seek a best solution to minimize such gap in the near future. (Glimpse): Now the big screen is displaying a list of commonly discussed questions about food safety, including whether substandard foods are harmful to health and whether possibly cancerogenic foods are surely to cause cancer. In fact, these deceptively simple questions will undergo a long process of verification for us to find out scientific conclusions. Therefore, in confront with food safety issue, what we should do is not only to distinguish rumor from truth, but to hold and maintain a scientific and rational attitude towards it.
Anchorman: It involves how to balance the extent in communication, especially the extent to reveal risks. As far as I know, Mr. Patrick Wall once used a common figure to explain the barriers and approaches to communicate with the public about food safety. Patrick Wall: I the first is that scientists have the responsibilities for the vacuum information, because many scientists were quiet busy working in laboratories, and they have special scientific language that can only speak to other scientists, so they do not bother to talk to the public, and because of the vacuum information, people begin to inverse stories, like the media that like to say stories and sell frightened news to newspaper and TV. So the solution to the problem is to get the scientists to talk to the public and talk with the language that the public can understand, and we need a bridge to have the journalists and the scientist to explain science to the public. We should also take better measures in supervision and regulation, and take severe punishment to criminal offenders. Only in this way can we improve consumers’ confidences in food and make them feel that the nation puts more concern on their interests than that of enterprises. Anchorman: Food problem is a hot potato for any one country. From above discussion we can find that there is a big gap between people's expectation and scientists' rationality. We will seek a best solution to minimize such gap in the near future. (Glimpse): Now the big screen is displaying a list of commonly discussed questions about food safety, including whether substandard foods are harmful to health and whether possibly cancerogenic foods are surely to cause cancer. In fact, these deceptively simple questions will undergo a long process of verification for us to find out scientific conclusions. Therefore, in confront with food safety issue, what we should do is not only to distinguish rumor from truth, but to hold and maintain a scientific and rational attitude towards it.
China%20TV%20Broadcast%20re-%20International%20Forum%20on%20Food%20Safety.2014.docx