Chapter Topic and Assignment Date Week 2 Syllabus Week 3 Chapter 1 Introduction to Marketing Research Chapter 3 The Marketing Research Process and Defining the Problem and Research Objective Chapter 4 Research Design Chapter 5 Secondary Data and Packaged Information Week 4 Project Research Problem progress Chapter 6 Qualitative Research Techniques Week 5 Chapter 7 Evaluating Survey Data Collection Methods Group Project Research Objectives and Hypotheses progress Chapter 8 Understanding Measurement , Developing Questions, and Designing the Questionnaire Week 6 Chapter 9 Selecting the Sample Week 7 Mid Term 1 Case study #1 Week 8 Chapter 10 Determining the Size of a Sample Chapter 11 Dealing with Field Work and Data Quality Issues Group Project Progress Week 9 Vacation Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Week 10 Chapter 13 Implementing Basic Differences Tests Chapter 14 Making Use of Associations Week 11 Chapter 15 Understanding Regression Analysis Basics Group Project The questionnaire (Data Collection Instrument) progress Week 12 Mid Term 2 Chapter 16 The Research Report Week 13 Case study#2
Date Chapter Topic and Assignment Week 2 Syllabus Week 3 Chapter 1 Chapter 3 Introduction to Marketing Research The Marketing Research Process and Defining the Problem and Research Objective Week 4 Chapter 4 Chapter 5 Project progress Research Design Secondary Data and Packaged Information Research Problem Week 5 Chapter 6 Chapter 7 Qualitative Research Techniques Evaluating Survey Data Collection Methods Group Project progress Research Objectives and Hypotheses Week 6 Chapter 8 Chapter 9 Understanding Measurement , Developing Questions, and Designing the Questionnaire Selecting the Sample Week 7 Mid Term 1 Case study #1 Week 8 Chapter 10 Chapter 11 Group Project Progress Determining the Size of a Sample Dealing with Field Work and Data Quality Issues Week 9 Vacation Week 10 Chapter 12 Chapter 13 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses Implementing Basic Differences Tests Week 11 Chapter 14 Chapter 15 Making Use of Associations Understanding Regression Analysis Basics Week 12 Group Project progress Mid Term 2 The questionnaire (Data Collection Instrument) Week 13 Chapter 16 Case study#2 The Research Report
course_syllabus302_by_haya_in_25-9-2016.docx