Communication Goal 2 Continued Objective Tools/Tactics Evaluation Measures Audiences LCC News”: Internal Affiliates “CA Promote partner Number of new Scientists & “CA webinars, LCC News” Resource Managers workshops, subscriptions Potential Affiliates accomplishments, Number of projects, new newsletter research, etc. unsubscribes Percent of messages opened Items clicked on by subscribers Hold workshops, Track: Internal Affiliates and web-based Number of priority Scientists & trainings groups in Resource Managers attendance Potential Affiliates participant evaluations (consider pre- and post where possible) Number of trainings offered Encourage partners to Number of stories Communication share relevant shared by partners staff from LCC information via (and partner/affiliate newsletters, social Number of stories organizations media, blogs, etc. picked up by news News media media (newspapers, magazines, television, etc.) Number of press releases created to share relevant and key stories
Communication Goal 2 Continued Objective Tools/Tactics Evaluation Measures Audiences “CA LCC News”: Promote partner webinars, workshops, accomplishments, projects, new research, etc. Number of new “CA LCC News” subscriptions Number of newsletter unsubscribes Percent of messages opened Items clicked on by subscribers Internal Affiliates Scientists & Resource Managers Potential Affiliates Hold workshops, and web-based trainings Track: Number of priority groups in attendance participant evaluations (consider pre- and post where possible) Number of trainings offered Internal Affiliates Scientists & Resource Managers Potential Affiliates Encourage partners to share relevant information via newsletters, social media, blogs, etc. Number of stories shared by partners (and Number of stories picked up by news media (newspapers, magazines, television, etc.) Number of press releases created to share relevant and key stories Communication staff from LCC partner/affiliate organizations News media
CALCC%20Communication%20Framework%202.18.docx