Chapter 12-14 Sales Pitch Summative project With an assigned partner, you will present a product from the Devils Den. You will need to create a display to share with a group of prospective customers. This can be a poster board, commercial or PowerPoint. Item Points Points possible Earned In your presentation, include and be able to identify how you…. Email copy of PPT to assigned teacher and CC Mr. Wagner-Wednesday, 1 December 5 Present the product What is it, what are its features and/or functions? Involve the customer. Include vocabulary in content to demonstrate knowledge of chapters 12 -14. Include product benefits-3 or more (basic features, physical features, 1.5 extended product features (chapter 13) Customer benefits (chapter 13) What is the personal satisfaction a 1 customer will receive from this item? Selling points (chapter 13) How will this benefit the customer 1 Have answers ready to overcome objections (chapter 12/14) Use 2 specialized objections on page 330. What are some possible objections, 1 reasons not to purchase? Incorporate suggestive selling items available in the store) (chapter .5 12) What items would go with your product? Start to build potential customer relationships (chapter 12) .5 What can you do or say to attract new customers? Appeal to your potential customers with 2 of the four buying motives 1 (identify what methods you used) (chapter 13) Answer customer’s questions. (chapter 13/14) .5 Presentation is professional and mature 2 Total points for demonstration 10 Create an advertisement for your product to distribute to interested customers benefits and features. In your handout/advertisement Include THREE-one of each product feature (chapter 13) 1.5 Use ONE of the customer buying motives to appeal to the consumer. 1 (chapter 13) Have an attractive layout with various font alignments, picture of 2.5 product, reasons to buy, color Total Points for advertisement 5
Chapter 12-14 Sales Pitch Summative project With an assigned partner, you will present a product from the Devils Den. You will need to create a display to share with a group of prospective customers. This can be a poster board, commercial or PowerPoint. Item Points possible Points Earned In your presentation, include and be able to identify how you…. Email copy of PPT to assigned teacher and CC Mr. Wagner-Wednesday, December 5 1 Present the product What is it, what are its features and/or functions? Involve the customer. Include vocabulary in content to demonstrate knowledge of chapters 12 -14. Include product benefits-3 or more (basic features, physical features, extended product features (chapter 13) 1.5 Customer benefits (chapter 13) What is the personal satisfaction a customer will receive from this item? 1 Selling points (chapter 13) How will this benefit the customer 1 Have answers ready to overcome objections (chapter 12/14) Use 2 specialized objections on page 330. What are some possible objections, reasons not to purchase? 1 Incorporate suggestive selling items available in the store) (chapter 12) What items would go with your product? .5 Start to build potential customer relationships (chapter 12) What can you do or say to attract new customers? .5 Appeal to your potential customers with 2 of the four buying motives (identify what methods you used) (chapter 13) 1 Answer customer’s questions. (chapter 13/14) .5 Presentation is professional and mature 2 Total points for demonstration 10 Create an advertisement for your product to distribute to interested customers benefits and features. In your handout/advertisement Include THREE-one of each product feature (chapter 13) 1.5 Use ONE of the customer buying motives to appeal to the consumer. (chapter 13) 1 Have an attractive layout with various font alignments, picture of product, reasons to buy, color 2.5 Total Points for advertisement 5
chapter_12.13_sales_pitch.docx