3.2 Pricing will charge on a hourly charge. Research conducted by Business GIS Experts found private consulting companies charged an average of $102.96 an hour (Entchev, 2011). Therefore, will begin by charging a flat fee of $70 an hour. Business GIS Expert When more GIS analysts are hired in the future, will charge Business GIS Experts around $70 an hour for training companies how to integrate GIS into their company (Entchev, 2011). Once makes training available for companies, the company Business GIS Experts will charge $65 an hour for consulting and $60 an hour for training if the two jobs are contractually agreed upon prior to starting work. 3.3 Competitive Advantage gains an advantage in the GIS consulting world by being Business GIS Experts lower priced than competitive consulting firms and by being quick to respond to costumers’ problems. to train companies how to incorporate GIS into their Business GIS Experts company in addition to being a consulting firm. We hope to hire additional GIS analysts; these analysts will train GIS employees of a company how to use GIS. Overall, Business plan on becoming a leader amongst GIS consultants in the future. GIS Experts 4.0 Marketing 4.1 Market Segmentation The global market for GIS is large. Therefore, wants to Business GIS Experts narrow our market to businesses in the United States. Secondly, these businesses must be in the Midwest; as a result of only employing one GIS Analyst, Business GIS Experts would not be able to handle the entire workload of the United States. Business GIS will only help companies larger than a and pop” shop. and pop” Experts “mom “Mom shops will likely only need service from once. As a result, the Business GIS Experts likelihood of these types of businesses needing consultation services again is slim. Figure 1 to the right explains our to little” target market. “big Not only will reject and pop” shops, we also will Business GIS Experts “mom
3.2 Pricing Business GIS Experts will charge on a hourly charge. Research conducted by found private consulting companies charged an average of $102.96 an hour (Entchev, 2011). Therefore, Business GIS Expert will begin by charging a flat fee of $70 an hour. When more GIS analysts are hired in the future, Business GIS Experts will charge around $70 an hour for training companies how to integrate GIS into their company (Entchev, 2011). Once Business GIS Experts makes training available for companies, the company will charge $65 an hour for consulting and $60 an hour for training if the two jobs are contractually agreed upon prior to starting work. 3.3 Competitive Advantage Business GIS Experts gains an advantage in the GIS consulting world by being lower priced than competitive consulting firms and by being quick to respond to costumers’ problems. Business GIS Experts to train companies how to incorporate GIS into their company in addition to being a consulting firm. We hope to hire additional GIS analysts; these analysts will train GIS employees of a company how to use GIS. Overall, Business GIS Experts plan on becoming a leader amongst GIS consultants in the future. 4.0 Marketing 4.1 Market Segmentation The global market for GIS is large. Therefore, Business GIS Experts wants to narrow our market to businesses in the United States. Secondly, these businesses must be in the Midwest; as a result of only employing one GIS Analyst, Business GIS Experts would not be able to handle the entire workload of the United States. Business GIS Experts will only help companies larger than a “mom and pop” shop. “Mom and pop” shops will likely only need service from Business GIS Experts once. As a result, the likelihood of these types of businesses needing consultation services again is slim. Figure 1 to the right explains our “big to little” target market. Not only will Business GIS Experts reject “mom and pop” shops, we also will
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