broadcasters offer some financial support for the production of websites and other digital media formats. Financial Feasibility: While the terms of reference did not set out details about the services and activities that would be delivered under this option, it did estimate that its implementation would require an annual allocation of approximately $2.6 million, likely from government. Corporate Capacity: The Corporation would have to undertake significant restructuring, staff recruitment and IT investments to establish a service. Rating: Success Demand Supply Financial Capacity Total Web 4 0 0 3 0 1 Products Given the absence of strong demand or interest from its intended clientele, this initiative does not appear feasible. It could prove costly to establish and maintain through inevitable technological advances. There is the question of how such a service would be financed: if on a for service’ ‘fee basis, would cash-strapped documentary filmmakers be able to afford it; or if not, could ongoing sponsorship be found. Our assessment is that, given the direct relationship between producers and their websites, the digital media initiatives being embraced by filmmakers, and the policies of public and private funds, there is very limited potential for this concept to gain traction and financing. Outreach Strategies The of reference described this option as one that would: provide a service to filmmakers by booking their films in communities across Canada and elsewhere; provide financial assistance to organizations such as Open Cinema and Cinema Politica to bring films to audiences in non-theatrical environments ; and enable community engagement and collaboration through the creation of film companion guides and through the training of facilitators for public screenings, discussions and workshops. Demonstrated Success: There are a many examples of local, regional and national initiatives that seek to increase audiences for documentary films and/or promote their use in support of social change. However, the team was unable to identify any published information that would indicate that those outcomes have been achieved beyond those associated with festivals such as Hot Docs and its side-bar initiatives that track box office and audiences.
broadcasters offer some financial support for the production of websites and other digital media formats. Financial Feasibility: While the terms of reference did not set out details about the services and activities that would be delivered under this option, it did estimate that its implementation would require an annual allocation of approximately $2.6 million, likely from government. Corporate Capacity: The Corporation would have to undertake significant restructuring, staff recruitment and IT investments to establish a service. Rating: Success Demand Supply Financial Capacity Total Web Products 0 0 3 0 1 4 Given the absence of strong demand or interest from its intended clientele, this initiative does not appear feasible. It could prove costly to establish and maintain through inevitable technological advances. There is the question of how such a service would be financed: if on a ‘fee for service’ basis, would cash-strapped documentary filmmakers be able to afford it; or if not, could ongoing sponsorship be found. Our assessment is that, given the direct relationship between producers and their websites, the digital media initiatives being embraced by filmmakers, and the policies of public and private funds, there is very limited potential for this concept to gain traction and financing. Outreach Strategies The of reference described this option as one that would: provide a service to filmmakers by booking their films in communities across Canada and elsewhere; provide financial assistance to organizations such as Open Cinema and Cinema Politica to bring films to audiences in non-theatrical environments ; and enable community engagement and collaboration through the creation of film companion guides and through the training of facilitators for public screenings, discussions and workshops. Demonstrated Success: There are a many examples of local, regional and national initiatives that seek to increase audiences for documentary films and/or promote their use in support of social change. However, the team was unable to identify any published information that would indicate that those outcomes have been achieved beyond those associated with festivals such as Hot Docs and its side-bar initiatives that track box office and audiences.
CNFVC_Report_FINAL_2011_08_30_For%20Release.docx