B) self-esteem C) self-image D) self-concept Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 5) ________ refers to the positivity of a person's self-concept. A) Social comparison B) Self-esteem C) D) Self-concept Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 6) The ideal self is a person's conception of how she ________. A) adapts to play different roles B) imagines others to think of her C) would like to be D) realistically thinks she is Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 7) Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products. A) impression management B) self-extension C) self-esteem D) social comparison Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Concept Objective: 5-1 8) Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. A) self-fulfilling prophecies B) looking-glass selves
B) self-esteem C) self-image D) self-concept Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 5) ________ refers to the positivity of a person's self-concept. A) Social comparison B) Self-esteem C) D) Self-concept Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 6) The ideal self is a person's conception of how she ________. A) adapts to play different roles B) imagines others to think of her C) would like to be D) realistically thinks she is Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-1 7) Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products. A) impression management B) self-extension C) self-esteem D) social comparison Diff: 1 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Concept Objective: 5-1 8) Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals. A) self-fulfilling prophecies B) looking-glass selves
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