In week 7 both Healthwatch Kirklees and Healthwatch Calderdale Testing expanded footprint using Healthwatch released similar messages regarding self-care week, tailored to local Calderdale’s social media as well as Healthwatch audiences and information. We were exploring a new subject, but also Kirklees expanding messages into Calderdale. Week 8 looked into finding and creating our own content for future Focusing on content that we have created social media posts. We believed that we were getting better traction Realisation that we get a better response to content through individual and localised messages. In addition, we continued that is created in-house to release social media messages from Kirklees and Calderdale social Creation of content is time consuming and labour media channels. intensive, limiting the amount of active social media work that can be done Week 9 continued to find the correct balance between different As in Week 8 of stories and messages for both Calderdale and Kirklees social media accounts. Using all of the learning we had gathered and applying it to the campaign on a daily basis. Week 10 was the planning for the large nursery filming project Variety of different posts with allocated time for we had planned. Due to the allocation of resources social media posts developing innovative content were based upon winter pressures and other organisations content Partnership working around Public Health messages – such as related posts. We worked with Public Health Well” sharing similar messages at the same time “Choose England messages around Well This Winter” and flu Important to maximise impact of the messages going out “Stay vaccinations as many other organisations were also sharing this by sharing them at the same time as other organisations content. Necessary to plan in time to create content Week 11 was paid video week, this was a planned advertising week New content shared through paid advertising and showcasing all of the videos we had created and shared throughout organic reach October and November. This was to investigate the difference Significantly higher numbers of people seeing our between organic and paid posts on all social media channels. content and engaging with it Voluntary sector Organisations in West Yorkshire and Harrogate, and
In week 7 both Healthwatch Kirklees and Healthwatch Calderdale released similar messages regarding self-care week, tailored to local audiences and information. We were exploring a new subject, but also expanding messages into Calderdale. Testing expanded footprint using Healthwatch Calderdale’s social media as well as Healthwatch Kirklees Week 8 looked into finding and creating our own content for future social media posts. We believed that we were getting better traction through individual and localised messages. In addition, we continued to release social media messages from Kirklees and Calderdale social media channels. Focusing on content that we have created Realisation that we get a better response to content that is created in-house Creation of content is time consuming and labour intensive, limiting the amount of active social media work that can be done Week 9 continued to find the correct balance between different of stories and messages for both Calderdale and Kirklees social media accounts. Using all of the learning we had gathered and applying it to the campaign on a daily basis. As in Week 8 Week 10 was the planning for the large nursery filming project we had planned. Due to the allocation of resources social media posts were based upon winter pressures and other organisations content such as “Choose Well” related posts. We worked with Public Health England messages around “Stay Well This Winter” and flu vaccinations as many other organisations were also sharing this content. Variety of different posts with allocated time for developing innovative content Partnership working around Public Health messages – sharing similar messages at the same time Important to maximise impact of the messages going out by sharing them at the same time as other organisations Necessary to plan in time to create content Week 11 was paid video week, this was a planned advertising week showcasing all of the videos we had created and shared throughout October and November. This was to investigate the difference between organic and paid posts on all social media channels. Voluntary sector Organisations in West Yorkshire and Harrogate, and New content shared through paid advertising and organic reach Significantly higher numbers of people seeing our content and engaging with it
Changetheconversation-Final-Report-DRAFT-FOR-CORE-TEAM-Feb-2018.docx