Day Topic Readings Presentations/Due Aug 25 Introduction to the The Exceptional Presenter group assignments & Slides (found on presentations schedules Blackboard) Sep 1 Introduction to Global Culture Code Chapters 1-3 Keegan & Green Ch1 Marketing (Review of Basic Marketing Topics) Sep 8 Social & Cultural Culture Code Chapters 4-6 Keegan & Green Ch4 Environments Sep 15 The Culture Code Culture Code Chapters 7-12 The Culture Code Team Presentation Sep 22 Segmentation, Targeting Why We Buy Sections I & II Keegan & Green Ch7 and Positioning Sep 29 Branding and Pricing Why We Buy Section III Keegan & Green Ch10 & 11 Decisions Oct 6 Why We Buy Why We Buy Section IV The Why We Buy Team Presentation Oct 13 Exam Review Influence Chapters 1-2 Student Case Presentations & Case Presentations Oct 20 Exam 1 Influence Chapters 3-4 Oct 27 Advertising and PR Influence Chapters 5-6 Keegan & Green Ch13 Nov 3 Influence: Science Influence Chapters 7-8 The Influence and Practice Team Presentation Nov 10 Sales Promotions & The New Rules Keegan & Green Ch14 & 17 Personal Selling & CSR Introduction - 8 Nov 17 Student Case The New Rules Student Case Presentations Presentations Rules 9-16 Nov 24 THANKSGIVING BREAK!!! Dec 1 The New Rules of The New Rules The New Rules of Marketing and PR Marketing & PR Rules 16 Review Team Presentation – Dec 8 Exam 2 Professional Development is Due Dec 17 Class Debriefing Day
Day Topic Readings Presentations/Due Aug 25 Introduction to the group assignments & presentations schedules The Exceptional Presenter Slides (found on Blackboard) Sep 1 Introduction to Global Marketing (Review of Basic Marketing Topics) Culture Code Chapters 1-3 Keegan & Green Ch1 Sep 8 Social & Cultural Environments Culture Code Chapters 4-6 Keegan & Green Ch4 Sep 15 The Culture Code Culture Code Chapters 7-12 The Culture Code Team Presentation Sep 22 Segmentation, Targeting and Positioning Why We Buy Sections I & II Keegan & Green Ch7 Sep 29 Branding and Pricing Decisions Why We Buy Section III Keegan & Green Ch10 & 11 Oct 6 Why We Buy Why We Buy Section IV The Why We Buy Team Presentation Oct 13 Exam Review & Case Presentations Influence Chapters 1-2 Student Case Presentations Oct 20 Exam 1 Influence Chapters 3-4 Oct 27 Advertising and PR Influence Chapters 5-6 Keegan & Green Ch13 Nov 3 Influence: Science and Practice Influence Chapters 7-8 The Influence Team Presentation Nov 10 Sales Promotions & Personal Selling & CSR The New Rules Introduction - 8 Keegan & Green Ch14 & 17 Nov 17 Student Case Presentations The New Rules Rules 9-16 Student Case Presentations Nov 24 THANKSGIVING BREAK!!! Dec 1 The New Rules of Marketing & PR The New Rules Rules 16 – Review The New Rules of Marketing and PR Team Presentation Dec 8 Exam 2 Professional Development is Due Dec 17 Class Debriefing Day
BUS_6622_Syllabus_Fall_2016.docx