Students will demonstration the ability to apply mathematical, quantitative, and information processing skills in problem solving and analysis, and presentation of data in a business and/or technology environment. Students will demonstrate a fundamental understanding of how legal and regulatory systems affect business decision making. Students will demonstrate an understanding of the principles of written and oral communications. Students will demonstrate familiarity with social responsibility issues as they relate to technology and business ethics, cultural diversity and global and environmental concerns. Students will demonstrate familiarity with the cultural and social aspects of the human experience. Students will demonstrate an understanding of the value of natural diversity and the impact of scientific discovery on human behavior. Students will demonstrate an understanding of political, geographic, economic, social, cultural and intellectual institutions, structures, and processes across a of historical periods and cultures. Student Learning Outcomes: Describe the current business environment and how current business trends affect career choices. Analyze the impact of the economic environment and the global marketplace on business opportunities. Explain the role of social responsibility and business ethics in the management of business. Analyze and evaluate the basic forms of business ownership/organization. Describe the role of entrepreneurship and small business in the current business environment. Describe, analyze, and evaluate the opportunities available for acquiring and using funds in business. Describe, analyze, and evaluate the various components of the securities markets. Discuss the objectives, process, and scope of marketing, including the marketing strategy and marketing research. Describe the product strategy and promotional strategy in the marketing mix and how these strategies create and communicate value. Describe the various components of the distribution strategy and pricing strategy in the marketing mix. Discuss the role of management in motivating and leading the business organization. Describe the processes in human resource management that build a quality workforce. Discuss the role of information and technology in the success of business organizations. Course Outline/Topics:
Students will demonstration the ability to apply mathematical, quantitative, and information processing skills in problem solving and analysis, and presentation of data in a business and/or technology environment. Students will demonstrate a fundamental understanding of how legal and regulatory systems affect business decision making. Students will demonstrate an understanding of the principles of written and oral communications. Students will demonstrate familiarity with social responsibility issues as they relate to technology and business ethics, cultural diversity and global and environmental concerns. Students will demonstrate familiarity with the cultural and social aspects of the human experience. Students will demonstrate an understanding of the value of natural diversity and the impact of scientific discovery on human behavior. Students will demonstrate an understanding of political, geographic, economic, social, cultural and intellectual institutions, structures, and processes across a of historical periods and cultures. Student Learning Outcomes: Describe the current business environment and how current business trends affect career choices. Analyze the impact of the economic environment and the global marketplace on business opportunities. Explain the role of social responsibility and business ethics in the management of business. Analyze and evaluate the basic forms of business ownership/organization. Describe the role of entrepreneurship and small business in the current business environment. Describe, analyze, and evaluate the opportunities available for acquiring and using funds in business. Describe, analyze, and evaluate the various components of the securities markets. Discuss the objectives, process, and scope of marketing, including the marketing strategy and marketing research. Describe the product strategy and promotional strategy in the marketing mix and how these strategies create and communicate value. Describe the various components of the distribution strategy and pricing strategy in the marketing mix. Discuss the role of management in motivating and leading the business organization. Describe the processes in human resource management that build a quality workforce. Discuss the role of information and technology in the success of business organizations. Course Outline/Topics:
busn-1305-syllabus.docx