Li and Stephen Guisinger, Well Do Foreign Firms Compete in the ?” “How (November-December 1991), pp. 49-53. Business Horizons 34, No. 6 Morrison, Allen J., David A. Ricks, and Kendall Roth. Versus “Globalization Regionalization: Which Way for the Multinational?” (Winter Organizational Dynamics 1991), pp. 17-29. Quelch, John A. and Edward J. Hoff. Global Marketing.” Harvard “Customizing (May-June 1986), pp. 59-68. Business Review Zou, Shaoming, and S. Tamer Cavusgil. GMS: A Broad Conceptualization of “The Global Marketing Strategy and Its Effect on Performance.” 66 Journal of Marketing (October 2002), pp. 40-56.
Li and Stephen Guisinger, “How Well Do Foreign Firms Compete in the ?” Business Horizons 34, No. 6 (November-December 1991), pp. 49-53. Morrison, Allen J., David A. Ricks, and Kendall Roth. “Globalization Versus Regionalization: Which Way for the Multinational?” Organizational Dynamics (Winter 1991), pp. 17-29. Quelch, John A. and Edward J. Hoff. “Customizing Global Marketing.” Harvard Business Review (May-June 1986), pp. 59-68. Zou, Shaoming, and S. Tamer Cavusgil. “The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Performance.” Journal of Marketing 66 (October 2002), pp. 40-56.
Ch01%20Introduction%20to%20Global%20Marketing.docx