MY MARKETING AND COMMUNICATION PLAN Who needs to hear my message? -OR- What is the best When will you How will you What groups do I What do they way to find and communicate know if they have need to serve need to hear from communicate with them? How heard your most? me? with them? often? message? Try to divide your What need do they are they? Do Will you reach out If this works, how audience into have? What they communicate to them daily? will you know they groups men, problem can you online? In Hold workshops have heard you? – divorced solve for them? person? once a month? What will success single mothers, Workshops, Send out a weekly look like? etc. There may be teleseminars, etc.? newsletter? several groups but they will need you to communicate slightly different messages to them. Objectives and Priorities This Year Guidance: Now that you have some clarity about the big picture of your business and your message to the world, it’s time to break your activities down into achievable steps. In this section, think about 3-5 objectives or priorities that you can focus on THIS YEAR to help take you a few steps closer to your vision. Keep them somewhat high level and try to make these SMART: S Specific – M Measurable – A Achievable – R Realistic – T Timebound –
MY MARKETING AND COMMUNICATION PLAN Who needs to hear my message? -OR- What groups do I need to serve most? What do they need to hear from me? What is the best way to find and communicate with them? When will you communicate with them? How often? How will you know if they have heard your message? Try to divide your audience into groups – men, divorced single mothers, etc. There may be several groups but they will need you to communicate slightly different messages to them. What need do they have? What problem can you solve for them? are they? Do they communicate online? In person? Workshops, teleseminars, etc.? Will you reach out to them daily? Hold workshops once a month? Send out a weekly newsletter? If this works, how will you know they have heard you? What will success look like? Objectives and Priorities This Year Guidance: Now that you have some clarity about the big picture of your business and your message to the world, it’s time to break your activities down into achievable steps. In this section, think about 3-5 objectives or priorities that you can focus on THIS YEAR to help take you a few steps closer to your vision. Keep them somewhat high level and try to make these SMART: S – Specific M – Measurable A – Achievable R – Realistic T – Timebound
business-plan-template-coaches-therapists-counselors.docx