COMPETITOR ANALYSIS NAME TYPE SERVICES STRENGHTS WEAKNESSES THREAT AND LEVEL PRODUCTS Is an Very high pricing 3 established Virgin Good Quality Not accessible to brand and Direct Active Fitness facility. some average known across man earning an South Africa, it average salary specializes in the fitness industry and most facilities are top notch. Fitness facility It is affordable Limited equipment 3 for workout and a well within the facility Gym Direct and fitness known Company Slow progression enthusiast. establishment with bringing in the market Provides It is reasonably Not completely 2 different types priced and has specialised in the Bryanston of martial art a loyal target fitness industry Indirect Fight Club training market Limited target market No new elements brought it. A routine way of doing business Provides self It is reasonably Not completely 2 defence priced and has specialised in the C.O.B.R.A Indirect classes to the a loyal target fitness industry public market and is Specialises in a well known only self defence establishment. BRANDING
COMPETITOR ANALYSIS NAME TYPE SERVICES AND PRODUCTS STRENGHTS WEAKNESSES THREAT LEVEL Virgin Active Direct Good Quality Fitness facility. Is an established brand and known across South Africa, it specializes in the fitness industry and most facilities are top notch. Very high pricing Not accessible to some average man earning an average salary 3 Gym Company Direct Fitness facility for workout and fitness enthusiast. It is affordable and a well known establishment Limited equipment within the facility Slow progression with bringing in the market 3 Bryanston Fight Club Indirect Provides different types of martial art training It is reasonably priced and has a loyal target market Not completely specialised in the fitness industry Limited target market No new elements brought it. A routine way of doing business 2 C.O.B.R.A Indirect Provides self defence classes to the public It is reasonably priced and has a loyal target market and is a well known establishment. Not completely specialised in the fitness industry Specialises in only self defence 2 BRANDING
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