Market Share Distribution: DEMAND AND VOLUME MODEL FOR DIABETES CASES MID ATLANTIC MEDICAL CENTER Conversion Factor (accounting for unwillingness to seek care, likely complex case referral, and estimate outpatient market 5% Demand Demand Inpatient Annual Diagnosed New Follow Adjusted Adjusted Market Incidence4 Diabetes Care5 up6 New Care Follow up share7 Service Area (by county) 11.3% 5.9% 5202 2716 2486 136 124 33.5% Beaufort 96892 9.6% 5.9% 9302 5717 3585 286 179 9.0% Craven 52682 12.7% 5.9% 6691 3108 3582 155 179 16.9% Edgecombe 10.9% 5.9% 2254 1220 1034 61 52 61.1% Greene 11.8% 5.9% 6705 3353 3353 168 168 16.1% Lenoir 23398 13.5% 5.9% 3159 1380 1778 69 89 30.2% Martin 93674 10.4% 5.9% 9742 5527 4215 276 211 7.6% Nash 156081 8.1% 5.9% 12643 9209 3434 460 172 91.3% Pitt 113671 11.1% 5.9% 12617 6707 5911 335 296 8.0% 77527 11.3% 5.9% 8761 4574 4186 229 209 11.8% Wilson Totals 737463 77075 10.5% of 10 county population Market Share has been calculated using the standard method at MAMC using historical inpatient volumes. Though outpatient market share data would be much preferred, it is not available. Barriers to Entry: The primary barrier to is financing a new center. Another potential barrier is in hiring an endocrinologist since there are only approximately 3,000 nationwide. However, the medical school affiliated with MAMC has an Endocrinology fellowship program and could be a potential source of these specialized physicians. Other barriers include needing physician referrals for reimbursement for
Market Share Distribution: DEMAND AND VOLUME MODEL FOR DIABETES CASES MID ATLANTIC MEDICAL CENTER Conversion Factor (accounting for unwillingness to seek care, likely complex case referral, and estimate outpatient market 5% Annual Incidence4 Diagnosed Diabetes Demand New Care5 Demand Follow up6 Adjusted New Care Adjusted Follow up Inpatient Market share7 Service Area (by county) Beaufort 11.3% 5.9% 5202 2716 2486 136 124 33.5% Craven 96892 9.6% 5.9% 9302 5717 3585 286 179 9.0% Edgecombe 52682 12.7% 5.9% 6691 3108 3582 155 179 16.9% Greene 10.9% 5.9% 2254 1220 1034 61 52 61.1% Lenoir 11.8% 5.9% 6705 3353 3353 168 168 16.1% Martin 23398 13.5% 5.9% 3159 1380 1778 69 89 30.2% Nash 93674 10.4% 5.9% 9742 5527 4215 276 211 7.6% Pitt 156081 8.1% 5.9% 12643 9209 3434 460 172 91.3% 113671 11.1% 5.9% 12617 6707 5911 335 296 8.0% Wilson 77527 11.3% 5.9% 8761 4574 4186 229 209 11.8% Totals 737463 77075 10.5% of 10 county population Market Share has been calculated using the standard method at MAMC using historical inpatient volumes. Though outpatient market share data would be much preferred, it is not available. Barriers to Entry: The primary barrier to is financing a new center. Another potential barrier is in hiring an endocrinologist since there are only approximately 3,000 nationwide. However, the medical school affiliated with MAMC has an Endocrinology fellowship program and could be a potential source of these specialized physicians. Other barriers include needing physician referrals for reimbursement for
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