Strengths Weaknesses Opportunities Threats SWOT Analysis Guide Strengths Weaknesses Advantages of proposition? Disadvantages of proposition? Capabilities? Gaps in capabilities? Competitive advantages? Lack of competitive strength? USP's (unique selling points)? Reputation, presence and reach? Resources, Assets, People? Financials? Experience, knowledge, data? Own known vulnerabilities? Financial reserves, likely returns? Timescales, deadlines and pressures? Marketing - reach, distribution, awareness? Cash flow, start-up cash-drain? Innovative aspects? Continuity, supply chain robustness? Location and geographical? Effects on core activities, distraction? Price, value, quality? Reliability of data, plan predictability? Accreditations, qualifications, certifications? Morale, commitment, leadership? Processes, systems, IT, communications? Accreditations, etc? Cultural, attitudinal, behavioral? Processes and systems, etc? Management cover, succession? Management cover, succession? Opportunities Threats Market developments? Political effects? Competitors' vulnerabilities? Legislative effects? Industry or lifestyle trends? Environmental effects? Technology development and innovation? IT developments? Global influences? Competitor intentions - various? New markets, vertical, horizontal? Market demand? Niche target markets? New technologies, services, ideas?
Strengths Weaknesses Opportunities Threats SWOT Analysis Guide Strengths Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioral? Management cover, succession? Weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cash flow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? Opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Threats Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas?
Certification-Workbook-Session-8-21.docx