citizens are quarter of the messages, attitudinal and member name], Facebook: aware of project year talking points behavior [staff name] research peak dropboxes, and (opposite of Sonic Happy changes, use time for FB there are too few radio) Hour Stickers: increased # of users (locally if dropboxes in Goal of 2x/week message boxes, possible or region. during a peak development, increased use based on your viewing time graphic Sonic Happy own do “friends” (vary for designer, Hour Stickers: a scan for peak different relationship with qualitative use), post populations) sonic managers feedback from weekly based on Radio: sonic staff, this data. relationships, ideally survey Sonic Happy events to center customers Hour Stickers: earned media attitudinal and assess best day around, talking behavior and month for points, data changes, highest about best air increased # of customer time, call-in boxes, volume during show vs. increased use local Sonic recorded Radio: if call-in happy hours – message, show tally calls pick the two best – recording time (if and categorize months from this needed) calls by type data and do two Television: (favorable, campaigns in relationships, unfavorable to these months on message issue, etc.) and the best day development, tally, qualitative (from data) for data, best outlet feedback from that month (interview, etc.) radio staff, Radio: will ideally survey depend heavily listeners for on the format exposure and decided upon attitudinal and (develop spots, behavior use call-in changes, shows, coverage
citizens are aware of dropboxes, and there are too few dropboxes in region. quarter of the project year (opposite of radio) Goal of 2x/week during a peak viewing time (vary for different populations) messages, talking points Sonic Happy Hour Stickers: message development, graphic designer, relationship with sonic managers Radio: relationships, events to center earned media around, talking points, data about best air time, call-in show vs. recorded message, recording time (if needed) Television: relationships, message development, data, best outlet (interview, etc.) attitudinal and behavior changes, increased # of boxes, increased use Sonic Happy Hour Stickers: qualitative feedback from sonic staff, ideally survey customers attitudinal and behavior changes, increased # of boxes, increased use Radio: if call-in show – tally calls and categorize calls by type (favorable, unfavorable to issue, etc.) and tally, qualitative feedback from radio staff, ideally survey listeners for exposure and attitudinal and behavior changes, member name], [staff name] Facebook: research peak use time for FB users (locally if possible or based on your own “friends” do a scan for peak use), post weekly based on this data. Sonic Happy Hour Stickers: assess best day and month for highest customer volume during local Sonic happy hours – pick the two best months from this data and do two campaigns in these months on the best day (from data) for that month Radio: will depend heavily on the format decided upon (develop spots, use call-in shows, coverage
Communication%20Plan%20template%20Final%202012-10-16.docx