What is a case statement? It is probably easier to first define what a case statement is not. A case statement is not an annual report. A case statement is not a long-winded grant proposal. A case statement is not a list of the organisation’s financial needs. A case statement is not the history of a non-profit. A case statement is not everything there is to know about a specific program. A case statement is not something the uses to show off its talents. So what is it? A case statement (Case) is the core document of your organisation. It sits at the centre of your plan and strategy. The Case explains to your potential donors what need your agency addresses, how you address it, what makes your organisation unique, and how others can help, whether through time or money. It also shows what the benefits will be if the donor gives to your cause. It’s a short, compelling argument for supporting the non-profit that can be presented as a brochure, a one-page information sheet, or a glossy folder filled with factsheets, photographs, budgets, or charts. It should be professional, factual, and short enough that readers will read it all the way through. It forms the core of your organisation’s website and presence on the internet. Case statements can be used in any fundraising campaign. What does the Case Statement explain and contain? The Case Statement tells the story of your organisation. The Case Statement sets out The Mission Statement of your organisation: Why you exist. The need that exists and how you will address it. The of your organisation: What you will do your mission. What you will accomplish. of your organisation: The Objectives In what specific way you will accomplish your The Programmes of your organisation: What services you provide, and through what activities. The History of your organisation: What is the background of the organisation.
What is a case statement? It is probably easier to first define what a case statement is not. A case statement is not an annual report. A case statement is not a long-winded grant proposal. A case statement is not a list of the organisation’s financial needs. A case statement is not the history of a non-profit. A case statement is not everything there is to know about a specific program. A case statement is not something the uses to show off its talents. So what is it? A case statement (Case) is the core document of your organisation. It sits at the centre of your plan and strategy. The Case explains to your potential donors what need your agency addresses, how you address it, what makes your organisation unique, and how others can help, whether through time or money. It also shows what the benefits will be if the donor gives to your cause. It’s a short, compelling argument for supporting the non-profit that can be presented as a brochure, a one-page information sheet, or a glossy folder filled with factsheets, photographs, budgets, or charts. It should be professional, factual, and short enough that readers will read it all the way through. It forms the core of your organisation’s website and presence on the internet. Case statements can be used in any fundraising campaign. What does the Case Statement explain and contain? The Case Statement tells the story of your organisation. The Case Statement sets out The Mission Statement of your organisation: Why you exist. The need that exists and how you will address it. The of your organisation: What you will do your mission. What you will accomplish. The Objectives of your organisation: In what specific way you will accomplish your The Programmes of your organisation: What services you provide, and through what activities. The History of your organisation: What is the background of the organisation.
Course%20Pack%20as%20of%2021%20Feb%202013.docx