Communication access. Looking at various communication outlets low-income households in Skagit County, 72% had a cell phone, 31% had a functioning landline, 51% had internet access, 30% received a newspaper, and 29% had public access tv (Cornerstone GilStrategies, Inc., 2013). Additionally, there is another newspaper that is distributed to all households in Skagit County on a weekly basis (D. Gilliland, personal communication, April 2017). These communication statistics will contribute to decisions regarding best strategies to contact the target population. Overall, the low-income population of Skagit County desires assistance with accessing other food assistance programs that are available in the community (Cornerstone Strategies, Inc., 2013). This highlights that the target population is ready to take action and that one barrier may simply be lack of awareness of programs and how to partake in them. Utilizing the information from this literature review will contribute to a well-designed social marketing campaign to increase awareness and participation in the new weekend food delivery program in Skagit County.
Communication access. Looking at various communication outlets low-income households in Skagit County, 72% had a cell phone, 31% had a functioning landline, 51% had internet access, 30% received a newspaper, and 29% had public access tv (Cornerstone GilStrategies, Inc., 2013). Additionally, there is another newspaper that is distributed to all households in Skagit County on a weekly basis (D. Gilliland, personal communication, April 2017). These communication statistics will contribute to decisions regarding best strategies to contact the target population. Overall, the low-income population of Skagit County desires assistance with accessing other food assistance programs that are available in the community (Cornerstone Strategies, Inc., 2013). This highlights that the target population is ready to take action and that one barrier may simply be lack of awareness of programs and how to partake in them. Utilizing the information from this literature review will contribute to a well-designed social marketing campaign to increase awareness and participation in the new weekend food delivery program in Skagit County.
CHOW_Social-Marketing-Campaign-27nrlpl.docx