misinterpreted by warning labels some consumers. may continue. Certain groups It is possible that (such as craft and current premium beer momentum to producers in adopt voluntary Australia) may labelling may not continue to not use be sustained. the pregnancy warning labels. Current high level of voluntary uptake may be related to industry awareness of current monitoring and evaluation activities. Option 1 Groups such as DrinkWise or Responsible Children’s Marketing As above. As As b) Alcohol Beverages Australia in Initiative (RCMI) and the Quick Australia could introduce a Service Restaurant Initiative for Limited work for Government role is Not all industry approach for industry to Responsible Advertising and Government in applying limited in ensuring groups or industry adopt the pregnancy warning Marketing to Children (QSRI) from and enforcing the scheme. effective and companies may labels. the Australian Food and Grocery consistent elect to be regulated Council (AFGC). Industry may be more labelling. signatories to In New Zealand, this would likely proactive in placing such an be the role of industry bodies (who AFGC manages the RCMI and warnings on packaging. Messages that may agreement. would have to work together), or QSRI in line with the Australian not be consistent
misinterpreted by some consumers. Certain groups (such as craft and premium beer producers in Australia) may continue to not use the pregnancy warning labels. warning labels may continue. It is possible that current momentum to adopt voluntary labelling may not be sustained. Current high level of voluntary uptake may be related to industry awareness of current monitoring and evaluation activities. Option 1 b) industry Groups such as DrinkWise or Alcohol Beverages Australia in Australia could introduce a approach for industry to adopt the pregnancy warning labels. In New Zealand, this would likely be the role of industry bodies (who would have to work together), or Responsible Children’s Marketing Initiative (RCMI) and the Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children (QSRI) from the Australian Food and Grocery Council (AFGC). AFGC manages the RCMI and QSRI in line with the Australian As above. Limited work for Government in applying and enforcing the scheme. Industry may be more proactive in placing warnings on packaging. As Government role is limited in ensuring effective and consistent labelling. Messages that may not be consistent As Not all industry groups or companies may elect to be signatories to such an agreement. regulated
consultation_regulation_impact_statement_-_pregnancy_warning_labels_on_packaged_alcohol_beverages.docx