Traditional Media They they know that they are already doing their job correctly due to the amount of visitors/money (use the door county More revenue facts visitors The that we to Door found… the 3 County billion dollar would within the revenue or result in Face-to-face whatever it Potential , social and was that was (Money/Cost Business traditional made last is going to be what they are Partners revenue. media year) concerned about the most) More flow of visitors to Know the good/bad or about DoCo. areas they like Business Know what to go. owners. places are busy and New People when. who live to in DoCo. Know where visit (i.e. to go to get new People your money Millennials: who work worth. Social for DoCo media (FB Know where events, & to go for Instagram). certain Bloggers interests (i.e. Gen X: DoCo Coffee More Traditional Business & Tea for media leaders good coffee). in (news, their Expenses. newspaper, What places home People (i.e. posters, are more What’s in it for me? who those email) in know who Social Why should I go to DoCo DoCo. about provide media (FB). more than once? DoCo & constant Word of Unique places love it reviews) mouth. in the area. Where is my money going? to
Traditional Media Potential Business Partners More visitors to Door County would result in revenue. The within the Face-to-face , social and traditional media They they know that they are already doing their job correctly due to the amount of visitors/money (use the door county revenue facts that we found… the 3 billion dollar revenue or whatever it was that was made last year) (Money/Cost is going to be what they are concerned about the most) People who know about DoCo & love it More flow of visitors to or areas they like to go. New to visit (i.e. new events, More in their home in DoCo. to Business owners. People who live in DoCo. People who work for DoCo Bloggers Business leaders (i.e. those who provide constant reviews) Millennials: Social media (FB & Instagram). Gen X: Traditional media (news, newspaper, posters, email) Social media (FB). Word of mouth. Know the good/bad about DoCo. Know what places are busy and when. Know where to go to get your money worth. Know where to go for certain interests (i.e. DoCo Coffee & Tea for good coffee). What places are more Unique places in the area. Expenses. What’s in it for me? Why should I go to DoCo more than once? Where is my money going?
Cases%20-%20100%20Facts.docx