Answer: A Page: 584 79. Which decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs on the most important best attribute? A) conjunctive B) disjunctive C) lexicographic D) elimination-by-aspects E) compensatory Answer: C Page: 584 80. Given the following importance weights Price = 50, Quality = 40, and Ease of use = 10, which of the following computers would be chosen using a compensatory decision rule? A) IBM B) A tie between Compaq and IBM. C) NEC D) Compaq E) A tie between NEC and IBM. Answer: D Page: 586-587 81. Which decision rule states that the brand that rates highest on the sum of the consumer's judgments of the relevant criteria will be chosen? A) conjunctive B) disjunctive C) lexicographic D) elimination-by-aspects E) compensatory Answer: E Page: 587 82. The multiattribute is which type of decision rule? A) compensatory B) noncompensatory C) disjunctive D) lexicographic E) elimination-by-aspects Answer: A Page: 587
Answer: A Page: 584 79. Which decision rule requires the consumer to rank the criteria in order of importance, and then the consumer selects the brand that performs best on the most important attribute? A) conjunctive B) disjunctive C) lexicographic D) elimination-by-aspects E) compensatory Answer: C Page: 584 80. Given the following importance weights Price = 50, Quality = 40, and Ease of use = 10, which of the following computers would be chosen using a compensatory decision rule? A) IBM B) A tie between Compaq and IBM. C) NEC D) Compaq E) A tie between NEC and IBM. Answer: D Page: 586-587 81. Which decision rule states that the brand that rates highest on the sum of the consumer's judgments of the relevant criteria will be chosen? A) conjunctive B) disjunctive C) lexicographic D) elimination-by-aspects E) compensatory Answer: E Page: 587 82. The multiattribute is which type of decision rule? A) compensatory B) noncompensatory C) disjunctive D) lexicographic E) elimination-by-aspects Answer: A Page: 587
Ch16%20Alternative%20Evaluation%20and%20Selection.docx