Attorney-General’s Department: National Security 26 April 2016 Campaign commencement date: Campaign end date: 30 June 2016 Summary: The National Security campaign was an important part of Australia's national security arrangements and aimed to protect Australia from terrorism by encouraging people to report possible or real terrorist activity to the National Security Hotline. The target audience for the campaign was all Australians aged 18 years and over. The objectives of the campaign were to increase public awareness of the National Security Hotline and to increase call volumes to the National Security Hotline. The National Security Hotline is operated by the Attorney-General's Department and passes the information collected to the relevant policing and intelligence agency for further investigation. It operates 24 hours a day, seven days a week and has been in operation since December 2002. No. of potential Consultants, services and Expenditure Contract value suppliers invited Supplier other costs ($ thousand) ($ thousand) to tender Advertising 768 1,300 5 BMF Advertising Essence 261 261 4 Communications Market research 70 70 5 Colmar Brunton Public relations — — — — Multicultural marketing 192 200 4 Cultural Partners Indigenous communications — — — — Printed materials and direct mail 2 — Sub-total 1,293 Expenditure Summary ($ million) Consultants, services and other 1.3 Media placement 7.0 Indigenous media 0.0 Ethnic media 0.2 Total 8.3 All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. Media figures are drawn from Table 1. indicates no expenditure against this line item. ‘—’ indicates that media was placed, though less than $50,000 was spent. ‘0.0’
Attorney-General’s Department: National Security Campaign commencement date: 26 April 2016 Campaign end date: 30 June 2016 Summary: The National Security campaign was an important part of Australia's national security arrangements and aimed to protect Australia from terrorism by encouraging people to report possible or real terrorist activity to the National Security Hotline. The target audience for the campaign was all Australians aged 18 years and over. The objectives of the campaign were to increase public awareness of the National Security Hotline and to increase call volumes to the National Security Hotline. The National Security Hotline is operated by the Attorney-General's Department and passes the information collected to the relevant policing and intelligence agency for further investigation. It operates 24 hours a day, seven days a week and has been in operation since December 2002. Consultants, services and other costs Expenditure ($ thousand) Contract value ($ thousand) No. of potential suppliers invited to tender Supplier Advertising 768 1,300 5 BMF Advertising Market research 261 261 4 Essence Communications 70 70 5 Colmar Brunton Public relations — — — — Multicultural marketing 192 200 4 Cultural Partners Indigenous communications — — — — Printed materials and direct mail 2 — Sub-total 1,293 Summary Expenditure ($ million) Consultants, services and other 1.3 Media placement 7.0 Indigenous media 0.0 Ethnic media 0.2 Total 8.3 All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. Media figures are drawn from Table 1. ‘—’ indicates no expenditure against this line item. ‘0.0’ indicates that media was placed, though less than $50,000 was spent.
campaign-advertising-by-australian-government-departments-and-agencies-annual-report-2015-16.docx