and employee turnover. He gave several factors that can influence employee turnover among which include; not getting promoted, job market opportunities, ease of leaving a job, transferable KSA, (Adeniji & Oisbanjo, 2012) e.t.c. Sergeant and Frenkel (2008) reiterated that the interaction between customer and employees as part of the service on offer is likely to affect customer satisfaction, repeat patronage which enhances an organisation’s image. They argue further that motivated employees stay with the company longer and get to know their customers better, thus 8 leading to better service, greater customer satisfaction, improved relationship and enhancement of the corporate competitive advantage. Again, repeat patronage by customers satisfied with the value they receive and their contentment with the service offer is a source of pride and energy for employees. Therefore, the link between happy employees and happy customers shows some levels of organizational effectiveness which is a pointer to a good corporate image. Thus, we propose the following hypothesis; H3: Employee satisfaction is a function of an effective and good corporate image. Attracting new customers remain an important management task. Today’s companies must focus on retaining current customers and building profitable, long-term relationships with them. The key to customer retention is superior customer value and satisfaction, (Khodarahmi, 2009). However, service offering by an organization goes a long way to create an impression whether positive or negative about their image. The inclination of the customer to say good things about an organization via words of mouth could be building or destroying but satisfied customers are more likely to engage in positive words of mouth (Anderson, 2004 and Athanassopoulus, Gounaris, & Stathakopolous, 2001). Brown and Perry (2004) argue that an organization’s service offering has a positive direct effect on customer loyalty, recommendation and satisfaction. Just like people, organizations also leave some effects and pictures in their relation with the environment. The picture that is formed in the mind and defined as an important factor gives advantages to firms in realizing their aims, especially that of profitability. Consumers reward ethical behavior with a willingness to pay higher prices for a firm’s product, though they may buy from an unethical firm, they want to do so at lower prices. One of the challenges confronting organizations today is
and employee turnover. He gave several factors that can influence employee turnover among which include; not getting promoted, job market opportunities, ease of leaving a job, transferable KSA, (Adeniji & Oisbanjo, 2012) e.t.c. Sergeant and Frenkel (2008) reiterated that the interaction between customer and employees as part of the service on offer is likely to affect customer satisfaction, repeat patronage which enhances an organisation’s image. They argue further that motivated employees stay with the company longer and get to know their customers better, thus 8 leading to better service, greater customer satisfaction, improved relationship and enhancement of the corporate competitive advantage. Again, repeat patronage by customers satisfied with the value they receive and their contentment with the service offer is a source of pride and energy for employees. Therefore, the link between happy employees and happy customers shows some levels of organizational effectiveness which is a pointer to a good corporate image. Thus, we propose the following hypothesis; H3: Employee satisfaction is a function of an effective and good corporate image. Attracting new customers remain an important management task. Today’s companies must focus on retaining current customers and building profitable, long-term relationships with them. The key to customer retention is superior customer value and satisfaction, (Khodarahmi, 2009). However, service offering by an organization goes a long way to create an impression whether positive or negative about their image. The inclination of the customer to say good things about an organization via words of mouth could be building or destroying but satisfied customers are more likely to engage in positive words of mouth (Anderson, 2004 and Athanassopoulus, Gounaris, & Stathakopolous, 2001). Brown and Perry (2004) argue that an organization’s service offering has a positive direct effect on customer loyalty, recommendation and satisfaction. Just like people, organizations also leave some effects and pictures in their relation with the environment. The picture that is formed in the mind and defined as an important factor gives advantages to firms in realizing their aims, especially that of profitability. Consumers reward ethical behavior with a willingness to pay higher prices for a firm’s product, though they may buy from an unethical firm, they want to do so at lower prices. One of the challenges confronting organizations today is
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