Shareholder Message Messenger(s) Venue Expected Follow Up State and Local (Time, Place, Outcome Activities Government Duration) (How Measured) Partners Other Key points likely to Who is involved in What venue works How do you know Ongoing government with the felt needs, delivering the best? that the message encounters, agencies that concerns and wants of the message? When is optimal had the desired regularly affects the state shareholder? timing? effect? occurring agency activities 1. How long is the initial forums/meetings 1. 2. communication? to reinforce the 2. Survey 3. message. 3. following the 4. 4. message 5. 5. Special educational Surveys events conducted at Materials used: various points DVD In-service training in time PPT Handouts Interviews Other Focus groups Communicating for Buy-In Planning Tool Shareholder Message Messenger(s) Venue Expected Follow Up Community (Time, Place, Outcome Activities Partners Duration) (How Measured)
Shareholder State and Local Government Partners Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Other government agencies that affects the state agency activities Key points likely to with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool Shareholder Community Partners Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities
Communicating-for-Buy-In-State-Level-Teams.docx