the context of visiting their retail locations, digital/print ads, TV ads, social media, news media coverage, etc.: Starbucks Tesla Apple Review the Dodge Dart video on YouTube No Class No class Complete Individual Assignment #1 (Starbucks, Tesla or Apple) and Monday, (Martin Luther King remembrance day) submit to instructor by 11:59 pm on January 15 Jan.16 analyzing the marketing and … cross-channel effectiveness utilized by Starbucks, Tesla or Apple. Class # 2 Prepare for class participation. Read HBR case: Monday, Review these firm’s websites through the eyes of a January 22 consumer -- General Motors, Nike and Tide. How do these companies/brands reach customers? Class # 3 Prepare for class participation. Read HBR cases: Understanding Customer Experience Monday, Complete Team Assignment #1 January 29 Review the Wells Fargo facebook page, (GM, Nike or Tide) and submit to other social media and its corporate website … instructor by 11:59 pm on Jan. 29 how is this organization leveraging social media to reach customers? Also be prepared for your team to present an executive summary (5 to 6 PPT pages) in class on this date analyzing multi and cross … channel effectiveness utilized by GM, Nike or Tide. Class # 4 Prepare for class participation. Read HBR case: Monday, Review: through the eyes of a customer what’s in … Study Wells Fargo’s effectiveness in February 5 it for them and what make it better? How does the social media as a critical part of their website interact with other touch points Wendy’s cross-channel marketing. provides to consumers? Class # 5 Prepare for class participation. Review websites/social media of selected restaurant Monday, firm for team assignment. Complete Team Assignment #2 Read HBR article: February 12 the Metrics That Marketers Muddle (restaurants) and submit to instructor by 11:59 pm on Feb. 12. Also be prepared to present an executive summary (5 to 6 PPT pages) in class analyzing the cross-channel …
the context of visiting their retail locations, digital/print ads, TV ads, social media, news media coverage, etc.: Starbucks Tesla Apple Review the Dodge Dart video on YouTube No Class Monday, January 15 No class (Martin Luther King remembrance day) Complete Individual Assignment #1 (Starbucks, Tesla or Apple) and submit to instructor by 11:59 pm on Jan.16 … analyzing the marketing and cross-channel effectiveness utilized by Starbucks, Tesla or Apple. Class # 2 Monday, January 22 Read HBR case: Review these firm’s websites through the eyes of a consumer -- General Motors, Nike and Tide. How do these companies/brands reach customers? Prepare for class participation. Class # 3 Monday, January 29 Read HBR cases: Understanding Customer Experience Review the Wells Fargo facebook page, other social media and its corporate website … how is this organization leveraging social media to reach customers? Prepare for class participation. Complete Team Assignment #1 (GM, Nike or Tide) and submit to instructor by 11:59 pm on Jan. 29 Also be prepared for your team to present an executive summary (5 to 6 PPT pages) in class on this date … analyzing multi and cross channel effectiveness utilized by GM, Nike or Tide. Class # 4 Monday, February 5 Read HBR case: Review: through the eyes of a customer … what’s in it for them and what make it better? How does the website interact with other touch points Wendy’s provides to consumers? Prepare for class participation. Study Wells Fargo’s effectiveness in social media as a critical part of their cross-channel marketing. Class # 5 Monday, February 12 Review websites/social media of selected restaurant firm for team assignment. Read HBR article: the Metrics That Marketers Muddle Prepare for class participation. Complete Team Assignment #2 (restaurants) and submit to instructor by 11:59 pm on Feb. 12. Also be prepared to present an executive summary (5 to 6 PPT pages) in class … analyzing the cross-channel
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