Consumer Behavior in a Services Context GENERAL CONTENT Multiple Choice Questions 1. The prepurchase stage begins with ____________. perceived risk formation of expectations moments of truth evoked set need arousal e; 2. Tangible characteristics that customers can evaluate trial to purchase are termed ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes a; 3. Reliability, ease of use, and customer support are considered ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes b; 4. Characteristics that customers find hard to evaluate even after consumption are termed ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes c; 5. Which of the following is NOT a type of perceived risk in purchasing and using services? Functional Permanent Financial Physical Social b;
Consumer Behavior in a Services Context GENERAL CONTENT Multiple Choice Questions 1. The prepurchase stage begins with ____________. perceived risk formation of expectations moments of truth evoked set need arousal e; 2. Tangible characteristics that customers can evaluate to purchase are termed ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes a; 3. Reliability, ease of use, and customer support are considered ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes b; 4. Characteristics that customers find hard to evaluate even after consumption are termed ____________. search attributes experience attributes credence attributes satisfaction attributes capital attributes c; 5. Which of the following is NOT a type of perceived risk in purchasing and using services? Functional Permanent Financial Physical Social b; trial
Consumer%20Behavior%20in%20a%20Services%20Context.docx