Communicating for Buy-In Planning Tool Shareholder Message Messenger(s) Venue Expected Follow Up Legislators and (Time, Place, Outcome Activities Elected Duration) (How Measured) Officials Key points likely to align Who is involved in What venue works How do you know Ongoing with the felt needs, delivering the best? that the message encounters, concerns and wants of the message? When is optimal had the desired regularly shareholder? timing? effect? occurring 1. How long is the initial forums/meetings 1. 2. communication? to reinforce the 2. Survey 3. message. 3. following the 4. 4. message 5. 5. Special educational Surveys events conducted at Materials used: various points DVD In-service training in time PPT Handouts Interviews Other groups Communicating for Buy-In Planning Tool
Communicating for Buy-In Planning Tool Shareholder Legislators and Elected Officials Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Key points likely to align with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool
Communicating-for-Buy-In-State-Level-Teams.docx