Developing an Audience Profile (Pre-Worksheet B from the toolkit) Who is your target of change? Who is your agent of change? Considering your agents of change (the primary recipients of these communications efforts), what do you know about the beliefs, attitudes and knowledge of this group? How do you know this? What do you still need to learn? Do you already have access to some of this data? (e.g. survey data, groups conducted during assessment) Who do we need to gather more information from? (Be as specific as possible i.e. not just – “students” but grade participants in afterschool group) “8th How are you going to get this information? (e.g. focus group, survey, other) Will this be a representative sample? Does this matter to your efforts? What resources do you have to conduct this data collection? Who is going to compile and analyze data? How? By when? Action Steps Timing (by when) Person(s) Responsible 1. 2. 3.
Developing an Audience Profile (Pre-Worksheet B from the toolkit) Who is your target of change? Who is your agent of change? Considering your agents of change (the primary recipients of these communications efforts), what do you know about the beliefs, attitudes and knowledge of this group? How do you know this? What do you still need to learn? Do you already have access to some of this data? (e.g. survey data, groups conducted during assessment) Who do we need to gather more information from? (Be as specific as possible – i.e. not just “students” but “8th grade participants in afterschool group) How are you going to get this information? (e.g. focus group, survey, other) Will this be a representative sample? Does this matter to your efforts? What resources do you have to conduct this data collection? Who is going to compile and analyze data? How? By when? Action Steps Timing (by when) Person(s) Responsible 1. 2. 3.
Communications%20Workshop%20-%20Pre-B%20worksheet.docx