Sources of finance Recommendations to equity improve business performance. term debt (e.g. bank overdraft and trade creditors) long term debt (e.g. mortgages, leasing) Managing the risks of finance Purpose of a Cash Budget Components (expected cash receipts/inflows and expected cash payments/outflows) Link to financial objectives. Cost-volume-profit (CVP) or analysis Cost behaviour: and Calculation of variable cost, Analysis and interpretation variable fixed cost, profit or sales of results to changing Contribution margin volume decisions about volumes, Break-even point Calculation of contribution pricing and costs. (Refer to Appendix 2 for margin per unit formulae). Calculation of break-even point Calculation of effect on profit/loss of changes in any component. Business knowledge Business reasoning Business decision-making Social, environmental, and ethical issues in FM non-disclosure or Implications for effective FM distortion of financial decision-making and business information, business planning. closure or restructure and the rights of financial stakeholders. UNIT 5: MARKETING MANAGEMENT (30 The focus of this unit is Marketing Management (MM). This involves businesses researching consumer markets and tailoring products, ideas and services to satisfy the changing needs and wants of consumers and society. Business knowledge Business reasoning Business decision-making Nature of marketing The notion and importance of marketing Attributes of marketing The marketing planning process: use of the tool SWOT Completion of a SWOT Implications of the SWOT – analysis (Strengths, analysis. analysis for business planning. Weaknesses,
Sources of finance equity term debt (e.g. bank overdraft and trade creditors) long term debt (e.g. mortgages, leasing) Managing the risks of finance Purpose of a Cash Budget Components (expected cash receipts/inflows and expected cash payments/outflows) Link to financial objectives. Recommendations to improve business performance. Cost-volume-profit (CVP) or analysis Cost behaviour: and variable Contribution margin Break-even point (Refer to Appendix 2 for formulae). Calculation of variable cost, fixed cost, profit or sales volume Calculation of contribution margin per unit Calculation of break-even point Calculation of effect on profit/loss of changes in any component. Analysis and interpretation of results to changing decisions about volumes, pricing and costs. Business knowledge Business reasoning Business decision-making Social, environmental, and ethical issues in FM non-disclosure or distortion of financial information, business closure or restructure and the rights of financial stakeholders. Implications for effective FM decision-making and business planning. UNIT 5: MARKETING MANAGEMENT (30 The focus of this unit is Marketing Management (MM). This involves businesses researching consumer markets and tailoring products, ideas and services to satisfy the changing needs and wants of consumers and society. Business knowledge Business reasoning Business decision-making Nature of marketing The notion and importance of marketing Attributes of marketing The marketing planning process: use of the tool – SWOT analysis (Strengths, Weaknesses, Completion of a SWOT analysis. Implications of the SWOT analysis for business planning.
BST315116_course_v1a.docx