(SMEs) and public promotion; system set up certification mark for Mola institutions to build to show the increased handicrafts; product brands benefits and reduced In Uganda: Stakeholders through the use of IP costs of the branding groups sensitized for cotton and strategy. vanilla; creation of formal producers’ organizations still underway; In Thailand: Stakeholders groups and authorities mobilized in Bang Chao Cha and Mae Chaem; Lampoon silk obtained 3rd party certification, which facilitates branding on EU market, although the handicraft product does not qualify as GI under EU law. However, in all communities stakeholders’ structures and producers’ organizations (i.e. cooperatives, consortia) should continue to be strengthened. To train Number of people Since the inception of the *** representatives of trained in project, at least 15 local communities, communities, IP Offices workshops were NGOs and national and government conducted in the 9 communities institutions, including authorities on by the end 2012. IP Offices, to handle appropriate legal tools efficiently the for protection and In each workshop, procedures for branding; 40 participants (community registration and - IP Office trained to members and IP authorities) examination of implement procedures were trained on operational and trademarks and for GI registrations; strategic aspects of IP geographical - up to 6 filings for protection for product branding indications trademarks and/or GI and marketing. registration, in connection with the To date, registration of: products selected In Panama: 2 Collective marks, 1 Appellation of Origin; 1 certification mark pending; In Uganda: 1 certification mark and 1 trademark in Uganda; and In Thailand: 1 collective mark and 1 geographical indication.
(SMEs) and public institutions to build product brands through the use of IP promotion; system set up to show the increased benefits and reduced costs of the branding strategy. certification mark for Mola handicrafts; In Uganda: Stakeholders groups sensitized for cotton and vanilla; creation of formal producers’ organizations still underway; In Thailand: Stakeholders groups and authorities mobilized in Bang Chao Cha and Mae Chaem; Lampoon silk obtained 3rd party certification, which facilitates branding on EU market, although the handicraft product does not qualify as GI under EU law. However, in all communities stakeholders’ structures and producers’ organizations (i.e. cooperatives, consortia) should continue to be strengthened. To train representatives of local communities, NGOs and national institutions, including IP Offices, to handle efficiently the procedures for registration and examination of trademarks and geographical indications Number of people trained in communities, IP Offices and government authorities on appropriate legal tools for protection and branding; - IP Office trained to implement procedures for GI registrations; - up to 6 filings for trademarks and/or GI registration, in connection with the products selected Since the inception of the project, at least 15 workshops were conducted in the 9 communities by the end 2012. In each workshop, participants (community members and IP authorities) were trained on operational and strategic aspects of IP protection for product branding and marketing. To date, registration of: In Panama: 2 Collective marks, 1 Appellation of Origin; 1 certification mark pending; In Uganda: 1 certification mark and 1 trademark in Uganda; and In Thailand: 1 collective mark and 1 geographical indication. *** 40
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