Objective: 5-4 AACSB: Multicultural and diversity understanding 29) Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________. A) compatibility B) reproductive potential C) intellectual capacity D) sociability Answer: B Diff: 2 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-4 AACSB: Multicultural and diversity understanding 30) A Unilever-sponsored survey that asked American women how they felt about their appearance reported which of the following? A) Positive feelings about the self were lowest in ethnic groups such as African American and Hispanic women. B) Older women were more likely to describe themselves as beautiful. C) The majority of respondents believe that our society does not use reasonable standards to evaluate women's beauty. D) The majority of respondents believe that beauty comes from a woman's physical appearance. Answer: C Diff: 3 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-4 AACSB: Multicultural and diversity understanding 31) The U.S. government estimates that ________ of American adults are overweight or obese. A) 25 percent B) 35 percent C) 50 percent D) 66 percent Answer: D Diff: 3 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-5 32) Virtually any part of the body is fair game for surgical alteration. Alteration of the ________ has become increasingly popular among Japanese consumers interested in their body image. A) navel B) fingers (especially the thumb) C) length of one's foot D) ears Answer: A Diff: 2
Objective: 5-4 AACSB: Multicultural and diversity understanding 29) Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________. A) compatibility B) reproductive potential C) intellectual capacity D) sociability Answer: B Diff: 2 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-4 AACSB: Multicultural and diversity understanding 30) A Unilever-sponsored survey that asked American women how they felt about their appearance reported which of the following? A) Positive feelings about the self were lowest in ethnic groups such as African American and Hispanic women. B) Older women were more likely to describe themselves as beautiful. C) The majority of respondents believe that our society does not use reasonable standards to evaluate women's beauty. D) The majority of respondents believe that beauty comes from a woman's physical appearance. Answer: C Diff: 3 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-4 AACSB: Multicultural and diversity understanding 31) The U.S. government estimates that ________ of American adults are overweight or obese. A) 25 percent B) 35 percent C) 50 percent D) 66 percent Answer: D Diff: 3 Learning Outcome: Describe the relationship between a consumer's self-concept and consumer behavior. Skill: Concept Objective: 5-5 32) Virtually any part of the body is fair game for surgical alteration. Alteration of the ________ has become increasingly popular among Japanese consumers interested in their body image. A) navel B) fingers (especially the thumb) C) length of one's foot D) ears Answer: A Diff: 2
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