The following analysis will not take into account the Chinese perception on soft power, since the universally accepted definition is coined by Nye (2004). Furthermore, it has to be acknowledged that the Chinese communication of its own soft power resources has a rather top-down approach, therefore, the analysis will examine this matter; and later on in the Discussion section is will be debated on how to make the strategy more suitable for the German audiences and thereby transforming it to a more professional and successful level. In the words of Edney (2012), the general aim of Chinese soft power is to explain China to the world via focusing the narrative on China´s policies, culture, history and social development. CPC´s foreign propaganda is overseen by the Foreign Propaganda Leading Small Group, which operates under the CPC´s Central Propaganda Department, whereas the public face of these institutions is the State Council Information Office (SCIO). The SCIO has nine offices and is responsible for issuing official press releases and white papers, developing foreign relations and researching on China´s soft power and perceptions around the world . According to Jiechi (2007), China´s overall foreign policy goals when dealing with the European Union countries are improving China´s image and strengthening the relations with ´the great powers´. Furthermore, Sino-German relations are dominated by economic matters, whereas the common security cooperation remains rather limited. China started to enhance its soft power capabilities and projections in order to address incidents and negative news. These new strategies aim to achieve the following four purposes. First of all, China wants to communicate its harmonious society including recognition and basic understanding of China´s political system and values. In other words, Zemin (1999) stated that is absolutely necessary to know the basic Chinese values in order to have a good “it understanding of what has happened and what will happen in China”. Secondly, China also wants to communicate its peaceful development in order to project an image of a responsible partner who is not to be feared. Thirdly, it aims to be seen as a trustworthy member of the international community striving for world peace. Fourthly, its culture should not only be regarded as an ancient one, but also as lively and exciting .
The following analysis will not take into account the Chinese perception on soft power, since the universally accepted definition is coined by Nye (2004). Furthermore, it has to be acknowledged that the Chinese communication of its own soft power resources has a rather top-down approach, therefore, the analysis will examine this matter; and later on in the Discussion section is will be debated on how to make the strategy more suitable for the German audiences and thereby transforming it to a more professional and successful level. In the words of Edney (2012), the general aim of Chinese soft power is to explain China to the world via focusing the narrative on China´s policies, culture, history and social development. CPC´s foreign propaganda is overseen by the Foreign Propaganda Leading Small Group, which operates under the CPC´s Central Propaganda Department, whereas the public face of these institutions is the State Council Information Office (SCIO). The SCIO has nine offices and is responsible for issuing official press releases and white papers, developing foreign relations and researching on China´s soft power and perceptions around the world . According to Jiechi (2007), China´s overall foreign policy goals when dealing with the European Union countries are improving China´s image and strengthening the relations with ´the great powers´. Furthermore, Sino-German relations are dominated by economic matters, whereas the common security cooperation remains rather limited. China started to enhance its soft power capabilities and projections in order to address incidents and negative news. These new strategies aim to achieve the following four purposes. First of all, China wants to communicate its harmonious society including recognition and basic understanding of China´s political system and values. In other words, Zemin (1999) stated that “it is absolutely necessary to know the basic Chinese values in order to have a good understanding of what has happened and what will happen in China”. Secondly, China also wants to communicate its peaceful development in order to project an image of a responsible partner who is not to be feared. Thirdly, it aims to be seen as a trustworthy member of the international community striving for world peace. Fourthly, its culture should not only be regarded as an ancient one, but also as lively and exciting .
China_s_soft_power.docx