SWOT analysis Strengths internal resources or Weaknesses internal resources or – – capabilities of your business that are capabilities of your business that are better than your competition less than those of your competitors [eg. excellent location] [eg. poorly trained staff] Opportunities external factors or Threats external factors that could – – conditions that the business can exploit adversely affect the success of your to build success business [eg. acquiring exclusive distribution [eg. new regulations] rights] Risk assessment
SWOT analysis Strengths – internal resources or capabilities of your business that are better than your competition Weaknesses – internal resources or capabilities of your business that are less than those of your competitors [eg. excellent location] [eg. poorly trained staff] Opportunities – external factors or conditions that the business can exploit to build success Threats – external factors that could adversely affect the success of your business [eg. acquiring exclusive distribution rights] [eg. new regulations] Risk assessment
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