the ideas of others into Motivational Profile Index the problem-solving that measures ways process. employees communicate, are motivated, and interact with fellow employees in the workplace comprehend, apply, All management courses have an Now more than ever Business and evaluate standards ethics component built into the programs must emphasize of ethical behavior in Course SLOs from curriculum. ethical leadership in all courses. various business several courses Faculty are encouraged to beef situations. up the ethics topics in all courses. differentiate between Students complete an introductory The management courses should the various career assignment, a conversation (with include many opportunities for paths available in short write-up) with either a current students to explore potential business management Course SLOs from Human Resource employee or a career options. MGMT 308 has and develop the MGMT 308 hiring manager that is knowledgeable this component already. The knowledge and skills of their company's HR practices. department should consider necessary to prepare Ninety percent of students completed adding this component to other for a management the assignment and achieved a management courses as well. career. passing grade. Table 1f: 2016-17 Program SLO Report Program: Marketing, Advertising; A.S. Degree Assessment methods Program SLOs Summary of assessment results Plans for follow-up changes Course embedded (a list of program Student achievement = high, (Changes in teaching Capstone course SLOs is available in moderate, or low Program completer methods, curriculum, etc.) SOCRATES) Add comments as needed External testing Other Students will be able High Achievement MKT 314 Advertising is the – to develop and select In the capstone course in the capstone course for this the appropriate program, students form Advertising program. It is only offered once strategy, execution, Capstone course Agencies and work together to a year. In order for students to and for produce an Advertising campaign for complete this program, this advertising and a particular company. Students create course should be offered at least promotion. a written advertising campaign and twice a year and with a variety present it to the class. of modalities.
the ideas of others into the problem-solving process. Motivational Profile Index that measures ways employees communicate, are motivated, and interact with fellow employees in the workplace comprehend, apply, and evaluate standards of ethical behavior in various business situations. Course SLOs from several courses All management courses have an ethics component built into the curriculum. Now more than ever Business programs must emphasize ethical leadership in all courses. Faculty are encouraged to beef up the ethics topics in all courses. differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career. Course SLOs from MGMT 308 Students complete an introductory assignment, a conversation (with short write-up) with either a current Human Resource employee or a hiring manager that is knowledgeable of their company's HR practices. Ninety percent of students completed the assignment and achieved a passing grade. The management courses should include many opportunities for students to explore potential career options. MGMT 308 has this component already. The department should consider adding this component to other management courses as well. Table 1f: 2016-17 Program SLO Report Program: Marketing, Advertising; A.S. Degree Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) Students will be able to develop and select the appropriate strategy, execution, and for advertising and promotion. Capstone course High Achievement In the capstone course in the program, students form Advertising Agencies and work together to produce an Advertising campaign for a particular company. Students create a written advertising campaign and present it to the class. MKT 314 – Advertising is the capstone course for this program. It is only offered once a year. In order for students to complete this program, this course should be offered at least twice a year and with a variety of modalities.
Business-Program-Review-Report-2016-2017.docx