On October 29th our major awareness campaign began on Newshub. What viewers of the news didn’t realise is that members of the crew who usually deliver the news had been swapped out for new ones Blind – Foundation clients with no or low vision. The News Crew Swap, through a collaboration with MediaWorks, was a demonstration of how the services provided by the Blind Foundation can enable for people who are blind or have low vision. Working together, they provided the crew with the training and support they needed to bring New Zealand the news, as they worked across a range of essential newsroom roles. The Newshub team revealed the Crew Swap, Trevor Plumley, Aine and Dan Holt, to the New Zealand public, live on air, during the 6 pm news broadcast. The news story, fronted by reporter Mitch McCann, revealed the crew members involved in the swap and included the striking graphics created by Dan, one of the Crew Swap members. Following the kick-off on Newshub, the campaign was developed with appearances on The Project, The AM Show and Radio Live, before being amplified across radio, social media and ThreeNow. The campaign continued until 26 November and reached over 1.9m kiwis. Referrer Engagement Campaign This went live at the beginning of October, to tie in with the launch of the new referral form that has been developed as part of the Person-Directed Service Optics Magazine is a key vehicle for the campaign with advertising, advertorials and editorials commencing in October and sustained through each issue into mid-2019. The material in the printed magazine is reinforced through advertising on the Optics website and emails sent to subscribers. Advertising points referrers to a specific website landing page to find out more. The hero message of the campaign is that your patients are having ‘If trouble seeing a way forward, we can help’. It is highlighted that our doors are open to anyone whose sight can not be corrected by lenses, and that we have a range of services to support people to make the best use of the sight they have. The referral process is also now easier than ever.
On October 29th our major awareness campaign began on Newshub. What viewers of the news didn’t realise is that members of the crew who usually deliver the news had been swapped out for new ones – Blind Foundation clients with no or low vision. The News Crew Swap, through a collaboration with MediaWorks, was a demonstration of how the services provided by the Blind Foundation can enable for people who are blind or have low vision. Working together, they provided the crew with the training and support they needed to bring New Zealand the news, as they worked across a range of essential newsroom roles. The Newshub team revealed the Crew Swap, Trevor Plumley, Aine and Dan Holt, to the New Zealand public, live on air, during the 6 pm news broadcast. The news story, fronted by reporter Mitch McCann, revealed the crew members involved in the swap and included the striking graphics created by Dan, one of the Crew Swap members. Following the kick-off on Newshub, the campaign was developed with appearances on The Project, The AM Show and Radio Live, before being amplified across radio, social media and ThreeNow. The campaign continued until 26 November and reached over 1.9m kiwis. Referrer Engagement Campaign This went live at the beginning of October, to tie in with the launch of the new referral form that has been developed as part of the Person-Directed Service Optics Magazine is a key vehicle for the campaign with advertising, advertorials and editorials commencing in October and sustained through each issue into mid-2019. The material in the printed magazine is reinforced through advertising on the Optics website and emails sent to subscribers. Advertising points referrers to a specific website landing page to find out more. The hero message of the campaign is that ‘If your patients are having trouble seeing a way forward, we can help’. It is highlighted that our doors are open to anyone whose sight can not be corrected by lenses, and that we have a range of services to support people to make the best use of the sight they have. The referral process is also now easier than ever.
Chief-Executive-Report-December-2018.docx