Attributes actually used to differentiate among choices are called ________ attributes. 11 A) evaluation B) search C) determinant D) segmentation As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer? 12 A) It will continually increase. B) It will continually decrease. C) It will decrease, and then increase as the customer becomes more knowledgeable. D) It will increase, and then decrease as the customer becomes more knowledgeable. What type of cybermediaries are intelligent agents? 13 A) Travel agents who answer questions online. B) People who can help computer users with problems they encounter when trying to shop online; contacts are direct in-person. C) Sophisticated software that uses collaborative filtering technology to learn from past user behavior & recommend new purchases. D) They are search engines specifically designed for online marketing and other forms of e-commerce. 14 People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________. A) framing B) the sum-cost fallacy C) loss aversion D) positioning A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following? 15 A) routine decision making B) limited problem solving C) graduated response behavior D) extended problem solving A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities. 16 A) inertia B) extended problem solving C) variety seeking D) mental accounting ________ are dimensions used to judge the merits of competing options. 17 A) Evoked sets B) Evaluative criteria C) Levels of abstraction D) Category exemplars ________ occurs whenever the consumer sees a significant difference between his or her current of affairs and some desired 18 state. A) Information search B) Evaluation of alternatives C) Evaluation of the evoked set D) Problem recognition
11 Attributes actually used to differentiate among choices are called ________ attributes. A) evaluation B) search C) determinant D) segmentation 12 As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer? A) It will continually increase. B) It will continually decrease. C) It will decrease, and then increase as the customer becomes more knowledgeable. D) It will increase, and then decrease as the customer becomes more knowledgeable. 13 What type of cybermediaries are intelligent agents? A) Travel agents who answer questions online. B) People who can help computer users with problems they encounter when trying to shop online; contacts are direct in-person. C) Sophisticated software that uses collaborative filtering technology to learn from past user behavior & recommend new purchases. D) They are search engines specifically designed for online marketing and other forms of e-commerce. 14 People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________. A) framing B) the sum-cost fallacy C) loss aversion D) positioning 15 A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following? A) routine decision making B) limited problem solving C) graduated response behavior D) extended problem solving 16 A consumer is most likely to engage in ________ when she is in a good mood or when she is uninvolved in other activities. A) inertia B) extended problem solving C) variety seeking D) mental accounting 17 ________ are dimensions used to judge the merits of competing options. A) Evoked sets B) Evaluative criteria C) Levels of abstraction D) Category exemplars 18 ________ occurs whenever the consumer sees a significant difference between his or her current of affairs and some desired state. A) Information search B) Evaluation of alternatives C) Evaluation of the evoked set D) Problem recognition
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