Board Members/ Message Messenger(s) Venue Expected Outcome Follow Up County Board (Time, Place, (How Measured) Activities Duration) Key points likely to align Who is involved in What venue works best? How do you know Ongoing encounters, with the felt needs, concerns delivering the When is optimal timing? that the message regularly occurring and wants of the message? How long is the initial had the desired forums/meetings to shareholder? communication? effect? reinforce the 1. message. 1. 2. 2. Survey 3. 3. Special educational following the 4. 4. events message 5. 5. Surveys In-service training conducted at Materials used: various points DVD in time PPT Handouts Interviews groups
Board Members/ County Board Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Key points likely to align with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training
Communicating-for-Buy-In-2015.docx