Key Dates Dates RSA Campaign 22-Apr Wave 1 DM approx. 250,000 qty – 28-Apr Wave 1 EDM 1-May Wave 2 Acquisition Inserts approx. 3,000,000 qty – 19- May Wave 2 DM - approx. 250,000 qty 26-May Wave 2 EDM 3-Jun Wave 3 (Tax) DM 180,000 qty – 11-Jun Wave 3 (Tax) EDM 25-Jun Chance' before EOFY EDM ‘Last DM- Direct Mail, EDM- Email Solicitation, EOFY End of Financial Year, DK- Doorknock – Pledge Programs Salvos Freedom Partners (SFP) is the name to participants in the regular giving program. The aim is to add to those who financially support The Salvation Army without cannibalising supporters of the main Direct Mail program with single gifts. SFP are those who choose to give additional gifts on a regular basis with a frequency of their choice.
Key Dates Dates RSA Campaign 22-Apr Wave 1 DM – approx. 250,000 qty 28-Apr Wave 1 EDM 1-May Wave 2 Acquisition Inserts – approx. 3,000,000 qty 19- May Wave 2 DM - approx. 250,000 qty 26-May Wave 2 EDM 3-Jun Wave 3 (Tax) DM – 180,000 qty 11-Jun Wave 3 (Tax) EDM 25-Jun ‘Last Chance' before EOFY EDM DM- Direct Mail, EDM- Email Solicitation, EOFY – End of Financial Year, DK- Doorknock Pledge Programs Salvos Freedom Partners (SFP) is the name to participants in the regular giving program. The aim is to add to those who financially support The Salvation Army without cannibalising supporters of the main Direct Mail program with single gifts. SFP are those who choose to give additional gifts on a regular basis with a frequency of their choice.
Campaign_Overview_RSA_2016_Feb.docx