immunisation among Fear of side effects Distance/travel schedule. children. from IPV or other conditions to vaccines catchment area Health staff’s beliefs/norms motivation, and rumours Distance/travel behaviour and conditions, access ability to communicate with mothers. Behavior Analysis From step 2.1.3 problem analysis, determine which of those problem behaviors to focus on and analyze those in order to understand your key problems and a potential response better. Questions to keep in mind: Target audience groups that will be affected by and affect IPV introduction and associated programme objectives Their existing behaviors/practices that might help or hinder achieving programme objectives The communication channels that are accessible and preferred by each audience 2.2.1 Sample Template for Behaviour Analysis A sample behaviour analysis for primary caregivers (mothers of children under 5 years) is presented below. A fully developed behaviour analysis should also address other target groups as identified in the formative research. These can be specific family members, health workers, religious leaders and community elders. Desired Behaviour Actual Behaviour Feasible Behaviour Factors Encouraging Ideal Behavior Caregivers bring their Many caregivers Most caregivers Understanding of children for IPV/RI to take their children take their children the benefits of IPV service delivery points for complete to get fully and immunisation at the ages immunisation at immunized for the child recommended in the some point in time. Are aware of and Awareness of national schedule with Delay in first follow the immunisation immunisation card immunisation based immunisation schedule, place and on practice of schedule date in the Maintain the Proximity to health “staying home” after delivery Immunisation card facility. and health workers Positive attitude of not remembering to health staff towards advise mothers. caregivers. Caregivers unable to locate vaccination cards. Caregivers bring their children only one time to get the immunisation.
immunisation schedule. among children. Fear of side effects from IPV or other vaccines beliefs/norms and rumours Distance/travel conditions, access Distance/travel conditions to catchment area Health staff’s motivation, behaviour and ability to communicate with mothers. Behavior Analysis From step 2.1.3 problem analysis, determine which of those problem behaviors to focus on and analyze those in order to understand your key problems and a potential response better. Questions to keep in mind: Target audience groups that will be affected by and affect IPV introduction and associated programme objectives Their existing behaviors/practices that might help or hinder achieving programme objectives The communication channels that are accessible and preferred by each audience 2.2.1 Sample Template for Behaviour Analysis A sample behaviour analysis for primary caregivers (mothers of children under 5 years) is presented below. A fully developed behaviour analysis should also address other target groups as identified in the formative research. These can be specific family members, health workers, religious leaders and community elders. Desired Behaviour Actual Behaviour Feasible Behaviour Factors Encouraging Ideal Behavior Caregivers bring their children for IPV/RI to service delivery points at the ages recommended in the national schedule with immunisation card Many caregivers take their children for complete immunisation at some point in time. Delay in first immunisation based on practice of “staying in the home” after delivery and health workers not remembering to advise mothers. Caregivers unable to locate vaccination cards. Caregivers bring their children only one time to get the immunisation. Most caregivers take their children to get fully immunized Are aware of and follow the immunisation schedule Maintain the Immunisation card Understanding of the benefits of IPV and immunisation for the child Awareness of immunisation schedule, place and date Proximity to health facility. Positive attitude of health staff towards caregivers.
Comm_Planning_Guide_IPV_intro-March2015.docx