Advertising 22 22 Existing contract Dentsu Mitchell Market research 143 143 6 DBM Consultants Public relations — — — — Multicultural marketing — — — — Indigenous communications — — — — Printed materials and direct mail — Other — 165 Expenditure Summary ($ million) Consultants, services and other 0.2 Media placement 0.1 Indigenous media — Ethnic media — Total 0.3 Notes: All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. figures are drawn from Table 1. indicates no expenditure against this line item. ‘—’ indicates that media was placed, though less than $50,000 was spent. ‘0.0’ Australian Trade Commission: Free Trade Agreement Campaign commencement date: 14 September 2015 Campaign end date: 7 February 2016 Summary: The Asia Free Trade Agreements (FTA) public information campaign was developed to inform businesses and the wider community about the importance and opportunities of the FTAs signed with Japan, South Korea and China. The campaign was designed to address myths and misconceptions, increase consumer awareness, understanding and confidence, and raise awareness among businesses about where to find more detailed information. No. of potential Consultants, services and Expenditure Contract value suppliers invited Supplier other costs ($ thousand) ($ thousand) to tender Advertising 2,002 2,100 10 303 Mullen Lowe 686 700 4 Taylor Nelson Sofres Market research 268 300 5 AMR Interactive Public relations 324 1,000 5 Bluegrass Consulting — — — — Multicultural marketing — — — — — — — —
Advertising 22 22 Existing contract Dentsu Mitchell Market research 143 143 6 DBM Consultants Public relations — — — — Multicultural marketing — — — — Indigenous communications — — — — Printed materials and direct mail — Other — 165 Summary Expenditure ($ million) Consultants, services and other 0.2 Media placement 0.1 Indigenous media — Ethnic media — Total 0.3 Notes: All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. figures are drawn from Table 1. ‘—’ indicates no expenditure against this line item. ‘0.0’ indicates that media was placed, though less than $50,000 was spent. Australian Trade Commission: Free Trade Agreement Campaign commencement date: 14 September 2015 Campaign end date: 7 February 2016 Summary: The Asia Free Trade Agreements (FTA) public information campaign was developed to inform businesses and the wider community about the importance and opportunities of the FTAs signed with Japan, South Korea and China. The campaign was designed to address myths and misconceptions, increase consumer awareness, understanding and confidence, and raise awareness among businesses about where to find more detailed information. Consultants, services and other costs Expenditure ($ thousand) Contract value ($ thousand) No. of potential suppliers invited to tender Supplier Advertising 2,002 2,100 10 303 Mullen Lowe Market research 686 700 4 Taylor Nelson Sofres 268 300 5 AMR Interactive Public relations 324 1,000 5 Bluegrass Consulting Multicultural marketing — — — — — — — — — — — —
campaign-advertising-by-australian-government-departments-and-agencies-annual-report-2015-16.docx