better way. In order to solve the each issue the conditions includes participation of each employees as well as suppliers vendors, executives, etc. (Wheelan & Hunger, 2004). All these are important to be considered because no business strategy can be implemented successfully, without the effective contribution of any of the classes (Wilson & Gilligan, 2005). References Bradford & Duncan (2000). (3rd Edition). New York: Chandler Simplified Strategic Planning House. Brown, S.P. (2009). Forces and Trends in Business. Retrieved December 7, 2009 from Kotler, P. (2002). (11th Edition). New York, USA: Prentice Hall Pvt. Marketing Management Ltd. A. & Frow, P. (2005, October). A Strategic Framework for Customer Relationship Management. 167-176. Retrieved September 1, 2009 from Journal of Marketing, 69, Pierce, J. & Robinson, R. (2004). (eds.). New York: McGraw Hill Strategic Management Companies. Rapacz, D. & Reilly, M. (2008). The New View of Relationship Marketing: Better integration to deepen brand commitment. 19-25. Journal of Integrated Marketing Communications, Retrieved September 1, 2009 from Stahl, M.J. & Grigsby, D.W. (1997). Strategic Management: Total Quality and Global (eds.). Blackwell Publishing. Competition Wheelan, T.L. & Hunger, J.D (2004). (eds.). Strategic management and Business policy Singapore: Pearson Education Pvt. Ltd. Wilson, R.M.S. & Gilligan, C. (2005). Strategic Marketing Management: Planning, (3rd Edition). Butterworth-Heinemann. Implementation and Control
better way. In order to solve the each issue the conditions includes participation of each employees as well as suppliers vendors, executives, etc. (Wheelan & Hunger, 2004). All these are important to be considered because no business strategy can be implemented successfully, without the effective contribution of any of the classes (Wilson & Gilligan, 2005). References Bradford & Duncan (2000). Simplified Strategic Planning (3rd Edition). New York: Chandler House. Brown, S.P. (2009). Forces and Trends in Business. Retrieved December 7, 2009 from Kotler, P. (2002). Marketing Management (11th Edition). New York, USA: Prentice Hall Pvt. Ltd. A. & Frow, P. (2005, October). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69, 167-176. Retrieved September 1, 2009 from Pierce, J. & Robinson, R. (2004). Strategic Management (eds.). New York: McGraw Hill Companies. Rapacz, D. & Reilly, M. (2008). The New View of Relationship Marketing: Better integration to deepen brand commitment. Journal of Integrated Marketing Communications, 19-25. Retrieved September 1, 2009 from Stahl, M.J. & Grigsby, D.W. (1997). Strategic Management: Total Quality and Global Competition (eds.). Blackwell Publishing. Wheelan, T.L. & Hunger, J.D (2004). Strategic management and Business policy (eds.). Singapore: Pearson Education Pvt. Ltd. Wilson, R.M.S. & Gilligan, C. (2005). Strategic Marketing Management: Planning, Implementation and Control (3rd Edition). Butterworth-Heinemann.
BUS+475+-+Week+3+Individual+Assignment+-+Done.docx