behavior of the potential targeted customers helps Amina Gallery with many decision regarding pricing, distribution and location. (Vel, Captain, Abbas, & Hashemi, 2011) Overall, it is recognized that the citizens of Dubai, UAE are wealthy according to the Suisse Research Report” and the country itself has been tremendously developing “Credit in the past years. The targeted customers are individuals that are interested in Fashion and Designing which are furthermore seeking to have specific designs on items such as Bags, Wallets, Phone Covers or other accessories that will help them in standing-out or being unique. Not forgetting individuals that are interested in interior designing that is one of a kind as Amina applies her designs on several items like Cushions, Tables, Stands and many other home décor items. Furthermore, due to the high purchasing power, most of the targeted customers are expected to acquire the characteristic of and “Quality Uniqueness over Price”. Thus, give attention to the products’ design quality rather than its price. (Credit Suisse, 2014) Align Marketing Objectives to the Strategy of the Business Amina is recommended to continue possessing the same logo and brand when she internationalizes, as her logo signifies the Arabic calligraphy and heritage which is showcased in her art. The logo showcases her promise of delivering high quality goods, which is represented in her use of colors, black and white, which highlight each other with a sense of professionalism. Amina Gallery Marketing Mix will include: Product: Amina Gallery offers customers with high valued pieces of contemporary art mixed with a traditional twist. She focuses on many cultural themes and tries to combine between tradition and modern techniques used to develop art. Customers who visit Amina Gallery often want to buy stylish accessories and furniture that showcase their love for the Middle Eastern traditional art while having common grounds with modern interior design. Amina paints her art on phone cases, bags, wallets, clutches, furniture, tables, stands, treys and other accessories and home décor components. Amina also sells independent paintings. Amina is most famous for painting a traditionally dressed woman on her pieces of work. (ABBASI, 2014)
behavior of the potential targeted customers helps Amina Gallery with many decision regarding pricing, distribution and location. (Vel, Captain, Abbas, & Hashemi, 2011) Overall, it is recognized that the citizens of Dubai, UAE are wealthy according to the “Credit Suisse Research Report” and the country itself has been tremendously developing in the past years. The targeted customers are individuals that are interested in Fashion and Designing which are furthermore seeking to have specific designs on items such as Bags, Wallets, Phone Covers or other accessories that will help them in standing-out or being unique. Not forgetting individuals that are interested in interior designing that is one of a kind as Amina applies her designs on several items like Cushions, Tables, Stands and many other home décor items. Furthermore, due to the high purchasing power, most of the targeted customers are expected to acquire the characteristic of “Quality and Uniqueness over Price”. Thus, give attention to the products’ design quality rather than its price. (Credit Suisse, 2014) Align Marketing Objectives to the Strategy of the Business Amina is recommended to continue possessing the same logo and brand when she internationalizes, as her logo signifies the Arabic calligraphy and heritage which is showcased in her art. The logo showcases her promise of delivering high quality goods, which is represented in her use of colors, black and white, which highlight each other with a sense of professionalism. Amina Gallery Marketing Mix will include: Product: Amina Gallery offers customers with high valued pieces of contemporary art mixed with a traditional twist. She focuses on many cultural themes and tries to combine between tradition and modern techniques used to develop art. Customers who visit Amina Gallery often want to buy stylish accessories and furniture that showcase their love for the Middle Eastern traditional art while having common grounds with modern interior design. Amina paints her art on phone cases, bags, wallets, clutches, furniture, tables, stands, treys and other accessories and home décor components. Amina also sells independent paintings. Amina is most famous for painting a traditionally dressed woman on her pieces of work. (ABBASI, 2014)
business_proposal_-_amina_gallery.docx