[1] Social Marketing, Social Norms & [1] Social Marketing Basics Center for [1] A Guide to Marketing Social Norms for [1] Advocacy Workbook (February — Information Dissemination: What’s the Disease Control and Prevention (CDC) Health Promotion in Schools and 2000) Health Communication Unit at —The Difference? Regional Prevention Communities by Michael P. Haines from The University of Toronto’s Centre for — Services the National Social Norms Resource Center Health Promotion [2] Strategic Media Advocacy for Enforcement of Underage Drinking Laws (2011)—U.S. [2] Social Norms: Promoting Positive [2] Parents Who Host Lose the Most Department of Justice Behavior as the Rule, Not the Exception by [2] Strategic Media Advocacy for Melissa Stern from CARS’s Community Enforcement of Underage Drinking Laws Prevention Institute (2011)—U.S. Department of Justice [3] Focus on Prevention: Social [3] Media Advocacy Manual —American Resources [3] Social Marketing, Social Norms & Public Health Association (APhA) Information Dissemination: What’s the [4] Be The Wall— Difference? Regional Prevention — Consultant [5] Domino Strategy — [4] A Social Norms Approach to Preventing [6] Social Marketing and Public Health: Binge Drinking at Colleges and Universities Lessons from Fields produced by Turning by Michael P. Haines from the National Point National Program Office at the Social Norms Resource Center University of Washington which provides case study examples. [5] Most of Us Prevent Drinking and Driving Campaign
Resources [1] Social Marketing, Social Norms & Information Dissemination: What’s the Difference? — Regional Prevention Services [2] Parents Who Host Lose the Most [1] Social Marketing Basics — Center for Disease Control and Prevention (CDC) [2] Strategic Media Advocacy for Enforcement of Underage Drinking Laws (2011)—U.S. Department of Justice [3] Focus on Prevention: Social [4] Be The Wall— [5] Domino Strategy — [6] Social Marketing and Public Health: Lessons from Fields produced by Turning Point National Program Office at the University of Washington which provides case study examples. [1] A Guide to Marketing Social Norms for Health Promotion in Schools and Communities by Michael P. Haines from the National Social Norms Resource Center [2] Social Norms: Promoting Positive Behavior as the Rule, Not the Exception by Melissa Stern from CARS’s Community Prevention Institute [3] Social Marketing, Social Norms & Information Dissemination: What’s the Difference? — Regional Prevention Consultant [4] A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities by Michael P. Haines from the National Social Norms Resource Center [5] Most of Us Prevent Drinking and Driving Campaign [1] Advocacy Workbook (February 2000) —The Health Communication Unit at The University of Toronto’s Centre for Health Promotion [2] Strategic Media Advocacy for Enforcement of Underage Drinking Laws (2011)—U.S. Department of Justice [3] Media Advocacy Manual —American Public Health Association (APhA)
CommunicationCampaignsDefinitionHandoutFinal.docx