FIFA World Cup NCAA Football National Championship 16. What company decided to sponsor a Bunco National Championship because its players were frequent users of its product? Prilosec OTC Advil Bismal Icy Hot 17. What type of TV show made it the norm to use product placement on television? Cooking shows Soap operas Religious programming Pay-per-view 18. Which of the following is NOT a challenge of product placement? Need for full disclosure Oversaturation Too much exposure to a company Unpredictability 19. The prediction by Advertising Age's Bob Garfield, that a mass exodus of the traditional broadcast media is coming is know as _____. a. Advertising Apocalypse b. Chaos Scenario c. Marketing New World Order d. Marketing 2.0 20. sponsorships have significantly grown in popularity, with spending approaching _______. a. 100 Million b. 20 Billion c. 50 Billion d. 100 Billion Answer Key 1. D 2. D 3. A 4. B
FIFA World Cup NCAA Football National Championship 16. What company decided to sponsor a Bunco National Championship because its players were frequent users of its product? Prilosec OTC Advil Bismal Icy Hot 17. What type of TV show made it the norm to use product placement on television? Cooking shows Soap operas Religious programming Pay-per-view 18. Which of the following is NOT a challenge of product placement? Need for full disclosure Oversaturation Too much exposure to a company Unpredictability 19. The prediction by Advertising Age's Bob Garfield, that a mass exodus of the traditional broadcast media is coming is know as _____. a. Advertising Apocalypse b. Chaos Scenario c. Marketing New World Order d. Marketing 2.0 20. sponsorships have significantly grown in popularity, with spending approaching _______. a. 100 Million b. 20 Billion c. 50 Billion d. 100 Billion Answer Key 1. D 2. D 3. A 4. B
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