increased # of of an earned boxes, media event, increased use etc.); this section Television: if will be revised in applicable month one after – qualitative data is collected. feedback from Television: will television staff depend heavily involved (report on the format of viewer decided upon response, etc.), (develop number of interviews on viewers (if local channels, available), coverage of an ideally survey earned media viewers for event, etc.); this exposure and section will be attitudinal and revised in month behavior one after data is changes, collected. increased # of boxes, increased use EXAMPLE: 1.Letter to Year round 1a. Create a Staff 1a. Increase 1a. RPC Letters will be 10% of retailers letter template. time, number of calls Director Write sent out on the – Cleveland and 2.Earned media 1. Quarterly - 1b. Comprise a printing and requesting letter first of each McClain County prior to each list of tobacco postage RRVs. 1b. RPC quarter tobacco retailers quarter’s RRVs retailers. Staff 1b. Increase Prevention attempt to sell 2. Quarterly - 2a. Develop time, media regional Specialist print Press Releases – tobacco following the strategic packet compliance rate letters, print will be sent out products to completion of partnerships printing of retailers not labels and press minors. each quarter’s with local selling tobacco 1c. RPC Director events RRVs products to sign the letter conducted upon – Emphasize the minors. 1d. SWAT/2M2L completion of importance of written Youth label –
increased # of boxes, increased use Television: if applicable – qualitative feedback from television staff involved (report of viewer response, etc.), number of viewers (if available), ideally survey viewers for exposure and attitudinal and behavior changes, increased # of boxes, increased use of an earned media event, etc.); this section will be revised in month one after data is collected. Television: will depend heavily on the format decided upon (develop interviews on local channels, coverage of an earned media event, etc.); this section will be revised in month one after data is collected. EXAMPLE: 10% of Cleveland and McClain County tobacco retailers attempt to sell tobacco products to minors. Emphasize the importance of 1.Letter to retailers 2.Earned media Year round 1. Quarterly - prior to each quarter’s RRVs 2. Quarterly - following the completion of each quarter’s RRVs 1a. Create a letter template. 1b. Comprise a list of tobacco retailers. 2a. Develop strategic partnerships with local written Staff time, printing and postage Staff time, media packet printing 1a. Increase number of calls requesting RRVs. 1b. Increase regional compliance rate of retailers not selling tobacco products to minors. 1a. RPC Director – Write letter 1b. RPC Prevention Specialist – print letters, print labels 1c. RPC Director – sign the letter 1d. SWAT/2M2L Youth – label Letters will be sent out on the first of each quarter Press Releases will be sent out and press events conducted upon completion of
Communication%20Plan%20template%20Final%202012-10-16.docx