PROJECT SELF-EVALUATION Key to Traffic Light System (TLS) **** *** ** NP NA Fully Strong Some progress No progress Not yet achieved progress assessed/discontinued Project Outputs Indicators of Successful Performance Data TLS (Expected result) Completion (Output Indicators) Reached agreement In 3 countries, two In each country (Thailand, **** among local products identified in Panama and Uganda), three producers/farmers each country in products presenting strong communities and connection with their branding potential and unique pertinent authorities unique qualities, qualities linked to their on the potential for presenting high branding geographical origin identified. branding of selected potential products Beginning of In each country, written In the 9 selected communities **** consultative process guidelines to be used by (3 in each country): on strategic choices SMEs, local communities consultations with and procedures for and producers’/farmers stakeholders undertaken in product branding, associations to design collaboration with national/local according to proposed and use a product brand; authorities; guidelines consultations started with stakeholders methodology for development of IP and branding (a) Established strategy tested; and procedures and rules for the use, administration procedures for IP rights’ and management of management and for product IP rights (GI and quality certification and control trademarks); and developed. (b) Standards and procedures established for product quality certification and control. Enhanced awareness, For each identified 2 additional capacity-building **** capacities and product, one series of workshops conducted in infrastructure to capacity building Panama (Coffee initiative); enable the strategic workshops held on use of IP and other product branding, A project to obtain an marketing options for involving Appellation of Origin for Coffee product branding; communities, IP and from Boquete in Panama other pertinent resulted in the creation of the authorities Producers’ Organization and in
PROJECT SELF-EVALUATION Key to Traffic Light System (TLS) **** *** ** NP NA Fully achieved Strong progress Some progress No progress Not yet assessed/discontinued Project Outputs (Expected result) Indicators of Successful Completion (Output Indicators) Performance Data TLS Reached agreement among local producers/farmers communities and pertinent authorities on the potential for branding of selected products In 3 countries, two products identified in each country in connection with their unique qualities, presenting high branding potential In each country (Thailand, Panama and Uganda), three products presenting strong branding potential and unique qualities linked to their geographical origin identified. **** Beginning of consultative process on strategic choices and procedures for product branding, according to proposed guidelines In each country, written guidelines to be used by SMEs, local communities and producers’/farmers associations to design and use a product brand; consultations started with stakeholders (a) Established procedures and rules for the use, administration and management of IP rights (GI and trademarks); and (b) Standards and procedures established for product quality certification and control. In the 9 selected communities (3 in each country): consultations with stakeholders undertaken in collaboration with national/local authorities; methodology for development of IP and branding strategy tested; and procedures for IP rights’ management and for product quality certification and control developed. **** Enhanced awareness, capacities and infrastructure to enable the strategic use of IP and other marketing options for product branding; For each identified product, one series of capacity building workshops held on product branding, involving communities, IP and other pertinent authorities 2 additional capacity-building workshops conducted in Panama (Coffee initiative); A project to obtain an Appellation of Origin for Coffee from Boquete in Panama resulted in the creation of the Producers’ Organization and in ****
cdip_12_2.docx