Efficient impact: measurement of the Outputs our e-newsletter, staff meetings, Facebook/intranet – activity, in other words what we can easily measure; what our customers take away as a result Out-takes – of our communication activity; Outcomes quantifiable changes in attitudes, behaviours or opinions . – Boardroom credibility: Measurement will help bring our communication activity into the broader corporate decision making process. Continuous Improvement our measurements will help us to assess the effectiveness of the resources we Return on Investment: apply to the implementation of the strategy. Implementation and Evaluation 17/18 – Implementation Action Measure/target Evaluation
Efficient impact: measurement of the Outputs – our e-newsletter, staff meetings, Facebook/intranet activity, in other words what we can easily measure; Out-takes – what our customers take away as a result of our communication activity; Outcomes – quantifiable changes in attitudes, behaviours or opinions . Boardroom credibility: Measurement will help bring our communication activity into the broader corporate decision making process. Continuous Improvement Return on Investment: our measurements will help us to assess the effectiveness of the resources we apply to the implementation of the strategy. Implementation and Evaluation – 17/18 Implementation Action Measure/target Evaluation
BSO_COMMUNICATION_-_implemenation_plan_V2.docx