What do you Who is the What do you intend What Who will be When How often? What want to achieve communication to communicate to communication responsible for must the are the from the targeted at? the stakeholder(s) method /tools implementing action costs communication? groups? each action? be Describe the What are the key with purpose. For points are most each example; stakeholder(s) appropriate for action? increase groups need/want the stakeholder(s) awareness, to understand and groups? act upon? behaviours or attitudes, educate and inform? Potential News” Project Events “Good Identify events that if broadcasted can put the project (or project sponsor) in a favourable light and create momentum within the team. Event Audience Suggested Approach and Message Potential News” Project Events “Bad Identify events that cause the project to look bad in the eyes of the user or stakeholders and develop a strategy to reduce the impact on the project, Event Audience Suggested Approach and Message
What do you want to achieve from the communication? Describe the purpose. For example; increase awareness, behaviours or attitudes, educate and inform? Who is the communication targeted at? What do you intend to communicate to the stakeholder(s) groups? What are the key points stakeholder(s) groups need/want to understand and act upon? What communication method /tools are most appropriate for the stakeholder(s) groups? Who will be responsible for implementing each action? When must the action be How often? What are the costs with each action? Potential “Good News” Project Events Identify events that if broadcasted can put the project (or project sponsor) in a favourable light and create momentum within the team. Event Audience Suggested Approach and Message Potential “Bad News” Project Events Identify events that cause the project to look bad in the eyes of the user or stakeholders and develop a strategy to reduce the impact on the project, Event Audience Suggested Approach and Message
CommunicationsPlantemplate_May2017.docx