16.A marketing manager who wants to know how consumers perceive their brand vs. the competition might use this statistical technique. Conjoint analysis Cluster analysis Multidimensional scaling Transactional scaling 17. _____________refers to taking an above board approach in conducting market research that does no harm to the participant. Marketing Intelligence Marketing Research Ethics Interactive Software Descriptive Research Electronic collections of consumer and market information obtained from data 18. source within the company network are ____ Commercial Online Databases Internal Databases Market Research Primary Data 19. Exploratory research is useful for? A. Gaining better understanding of problem B. Identifying new opportunities C. Both A and B D. None of the above 20. What kind of research is useful for a firm that needs to know more about why certain trends have surfaced? A.Custom Research B. Syndicated Research C. Market Research D. Reverse Engineering 21. Neuromarketing is a marketing approach where Stores promote products that have not yet been released Consumers are studied on a small scale Companies advertise product to all age groups The brain is scanned to find out why consumers make certain decisions
16.A marketing manager who wants to know how consumers perceive their brand vs. the competition might use this statistical technique. Conjoint analysis Cluster analysis Multidimensional scaling Transactional scaling 17. _____________refers to taking an above board approach in conducting market research that does no harm to the participant. Marketing Intelligence Marketing Research Ethics Interactive Software Descriptive Research 18. Electronic collections of consumer and market information obtained from data source within the company network are ____ Commercial Online Databases Internal Databases Market Research Primary Data 19. Exploratory research is useful for? A. Gaining better understanding of problem B. Identifying new opportunities C. Both A and B D. None of the above 20. What kind of research is useful for a firm that needs to know more about why certain trends have surfaced? A.Custom Research B. Syndicated Research C. Market Research D. Reverse Engineering 21. Neuromarketing is a marketing approach where Stores promote products that have not yet been released Consumers are studied on a small scale Companies advertise product to all age groups The brain is scanned to find out why consumers make certain decisions
Chapter%204%20Quiz%20Marketing.docx