RUBRIC Concept Competitive Analysis Is the value proposition clear and concise? Is the competitive landscape addressed in a Is the idea original, innovative, and thoughtful way? compelling? Does it make sense? Is an initial competitive advantage, or point of Is there a point” or problem statement? differentiation, identified? “pain Market Opportunity Feasibility / Initial Traction Are there signs of customer validation? Is the market size and attractiveness defined? Has the team made progress towards any Is there opportunity for growth, scalability? milestones? Has a new trend been identified? Is the point” and solution identified? Is an industry disrupted? “pain Customer Discovery Team Are the key people and capabilities in place to Has a target market / test market been execute the plan? identified? Does the team show promise? Is the path to customer acquisition Have any mentors or advisors been identified? Is revenue and monetization addressed? Presentation Quality Oral Delivery Is the presentation interesting, convincing, Is the presenter engaging and the idea and well done? communicated in a compelling way? Is the video polished? Is the value proposition communicated early Is the plan with credibility”? (and succinctly)? “dripping
RUBRIC Concept Competitive Analysis Is the value proposition clear and concise? Is the idea original, innovative, and compelling? Does it make sense? Is there a “pain point” or problem statement? Is the competitive landscape addressed in a thoughtful way? Is an initial competitive advantage, or point of differentiation, identified? Market Opportunity Feasibility / Initial Traction Is the market size and attractiveness defined? Is there opportunity for growth, scalability? Has a new trend been identified? Is an industry disrupted? Are there signs of customer validation? Has the team made progress towards any milestones? Is the “pain point” and solution identified? Customer Discovery Team Has a target market / test market been identified? Is the path to customer acquisition Is revenue and monetization addressed? Are the key people and capabilities in place to execute the plan? Does the team show promise? Have any mentors or advisors been identified? Presentation Quality Oral Delivery Is the presentation interesting, convincing, and well done? Is the video polished? Is the plan “dripping with credibility”? Is the presenter engaging and the idea communicated in a compelling way? Is the value proposition communicated early (and succinctly)?
Bull%20Ring%20Rubric.docx