activities) and fruits and Radio spots behavior coalition as the campaign holidays (healthy vegetable ease about $2,000 change, participation. ends and that eating still and taste at compare results, data, along with feasible and school and and that of updated health tasty) community health dept. and other events department data info, will factor to this year’s into the numbers to evaluation evaluate effectiveness, submit findings to partnership evaluators. EXAMPLE: Social Media Full calendar Develop a Social Media Number of Youth Coalition August – – Who (Facebook and year with Facebook conducted by on campus beginning of “Friends “likes”, “shares” – Host Stand to Twitter emphasis on account, volunteers and for youth or high semester get – “hits” – Lose the Most minimally) school possibly have an each social school groups coalitions – Don’t give semesters and established media site mobilized; people under 21 Print Ads key target days youth group social media a place to drink” utilizing the 6 X manage the Random sample Adult coalition accounts; Media materials 2 strip and logo social media at end of each members, update weekly already created for online with efforts along semester prevention – as part of larger the Boyd Street, with sticker either phone program staff August – campaign stay OUDaily shock initiatives survey or email design survey conduct – on message by survey through and distribution on using same Solo Cup cards Utilize PSA’s PSA free; campus email methods, knowledge to – – materials. We distribute at and advertisements increase in coalition can develop a – are letting retail locations advertisements in OUDaily and knowledge of assist with baseline people know and bars in area from OPUBCO Boyd Street social host law actual calls and they will be fined ($3,000 X 12 distribution August Order – at a minimum for Social Host Coalition to work a year for Number of supplies and providing a Stickers with campus entire week reports of noise Prevention materials – location for distribute officials for each) disturbances program staff to underage through Sticker proper Stickers - $100 write and September- Shock campaign distribution for 1500; release articles, Rush week;
activities) and holidays (healthy eating still feasible and tasty) fruits and vegetable ease and taste at school and community events Radio spots about $2,000 behavior change, compare results, and that of health department data to this year’s numbers to evaluate effectiveness, submit findings to partnership evaluators. coalition participation. as the campaign ends and that data, along with updated health dept. and other info, will factor into the evaluation EXAMPLE: “Friends Who Host Stand to Lose the Most – Don’t give people under 21 a place to drink” Media materials already created as part of larger campaign – stay on message by using same materials. We are letting people know they will be fined at a minimum for providing a location for underage Social Media (Facebook and Twitter – minimally) Print Ads utilizing the 6 X 2 strip and logo for online with the Boyd Street, OUDaily Solo Cup cards – distribute at retail locations and bars in area Social Host Stickers – distribute through Sticker Shock campaign Full calendar year with emphasis on school semesters and key target days Develop a Facebook account, possibly have an established youth group manage the social media efforts along with sticker shock initiatives Utilize PSA’s and advertisements from OPUBCO Coalition to work with campus officials for proper distribution Social Media – conducted by volunteers PSA – free; advertisements in OUDaily and Boyd Street ($3,000 X 12 a year for entire week each) Stickers - $100 for 1500; Number of “likes”, “shares” and “hits” for each social media site Random sample at end of each semester – either phone survey or email survey through campus email – increase in knowledge of social host law Number of reports of noise disturbances Youth Coalition – on campus youth or high school groups Adult coalition members, prevention program staff design survey and distribution methods, coalition can assist with actual calls and distribution Prevention program staff to write and release articles, August – beginning of semester – get coalitions mobilized; social media accounts; update weekly August – conduct on knowledge to develop a baseline August – Order supplies and materials September- Rush week;
Communication%20Plan%20template%20Final%202012-10-16.docx