D. Recommended Text Books; Roberts, V. (2012) .Marketing Canterbury: in Financial Services. ifsSchool of Finance D. (2016). New Delhi: Marketing of Financial Services. Biztantra Craven, R 2005 Customer is King Haley, R I (1968) Segmentation: A Decision Oriented “Benefit Research Tool”Journal of Marketing Vol 32, No 3, Marsh, J (1988) Managing Financial Services Marketing Pitman Publishing, London, Lancaster, Geoff, Reynolds. P Marketing, (2004) Langeard, E, Bateson, J, Marketing of Services New Insights from – Consumers Lovelock, C &Eiglier, Marketing Sciences Institute, Cambridge, USA P.(1981) Robinson, P, Faris, C, Industrial Buying and Creative Marketing Wind, Y & Bacon, 1967 .
D. Recommended Text Books; Roberts, V. (2012) .Marketing in Financial Services. Canterbury: ifsSchool of Finance D. (2016). Marketing of Financial Services. New Delhi: Biztantra Craven, R 2005 Customer is King Haley, R I (1968) “Benefit Segmentation: A Decision Oriented Research Tool”Journal of Marketing Vol 32, No 3, Marsh, J (1988) Managing Financial Services Marketing Pitman Publishing, London, Lancaster, Geoff, Reynolds. P (2004) Marketing, Langeard, E, Bateson, J, Marketing of Services – New Insights from Consumers Lovelock, C &Eiglier, P.(1981) Marketing Sciences Institute, Cambridge, USA Robinson, P, Faris, C, Industrial Buying and Creative Marketing Wind, Y & Bacon, 1967 .
CIFCNsyllabus.docx