Page Ref: 144 29) The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. A) family B) social class C) membership group D) subculture E) reference Answer: A Page Ref: 145 30) A ________ consists of the activities people are expected to perform according to the persons around them. A) motive B) role C) lifestyle D) life cycle E) tradition Answer: B Page Ref: 146 31) A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. A) personal characteristics B) reference groups C) perceptions D) attitudes E) psychographics Answer: A Page Ref: 146 32) People change the goods and services they buy over time because of the two changing factors of ________. A) belief and attitude B) perception and personality C) age and stage D) groups and learning E) family and tradition Answer: C
Page Ref: 144 29) The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. A) family B) social class C) membership group D) subculture E) reference Answer: A Page Ref: 145 30) A ________ consists of the activities people are expected to perform according to the persons around them. A) motive B) role C) lifestyle D) life cycle E) tradition Answer: B Page Ref: 146 31) A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, and personality and self-concept. A) personal characteristics B) reference groups C) perceptions D) attitudes E) psychographics Answer: A Page Ref: 146 32) People change the goods and services they buy over time because of the two changing factors of ________. A) belief and attitude B) perception and personality C) age and stage D) groups and learning E) family and tradition Answer: C
Ch05%20Consumer%20Markets%20and%20Consumer%20Buyer%20Behavior.docx