being a family publications 2. Increase envelopes, stuff the RRVs for the friendly business throughout the regional letters, stamp, quarter and doing the region. compliance rate mail right thing. 2b. Identify and of retailers not 2a. RPC designate a local selling tobacco Director – spokesperson products to develop 2c. Create a minors. relationship with media packet 2b. Increase local media with sample community 2b. RPC press release. awareness Director – 2d. Develop about the Create press talking points for percent of packet; write spokesperson tobacco retailers press release 2e. Identify who sell tobacco 2c. RPC retailers who are products to Prevention following the law minors. Specialist – 2f. Identify a 2c. Increase identify and train spokesperson community spokespeople among support of RRVs 2d. RPC compliant and compliant Director – retailers retailers. develop talking 2g. Submit press points release to media 2e. RPC outlets Director – 2h. Schedule submit press press event releases; plan 2i. Invite local and coordinate media outlets to press event press event. 2f. RPC 2j. Conduct Prevention press event Specialist – monitor for the publications of the press release
being a family friendly business and doing the right thing. publications throughout the region. 2b. Identify and designate a local spokesperson 2c. Create a media packet with sample press release. 2d. Develop talking points for spokesperson 2e. Identify retailers who are following the law 2f. Identify a spokesperson among compliant retailers 2g. Submit press release to media outlets 2h. Schedule press event 2i. Invite local media outlets to press event. 2j. Conduct press event 2. Increase regional compliance rate of retailers not selling tobacco products to minors. 2b. Increase community awareness about the percent of tobacco retailers who sell tobacco products to minors. 2c. Increase community support of RRVs and compliant retailers. envelopes, stuff letters, stamp, mail 2a. RPC Director – develop relationship with local media 2b. RPC Director – Create press packet; write press release 2c. RPC Prevention Specialist – identify and train spokespeople 2d. RPC Director – develop talking points 2e. RPC Director – submit press releases; plan and coordinate press event 2f. RPC Prevention Specialist – monitor for the publications of the press release the RRVs for the quarter
Communication%20Plan%20template%20Final%202012-10-16.docx