Business Plan Subject Contents Relevant Diploma Session Executive Summary An overview of the business its Building Business definition and product line. Success (1 Page) An overview of your identified opportunity, and how your strategies will you to capitalise on this opportunity. A succinct statement of your business objectives (remember to make them SMART) An acknowledgement of your competition and overview of your target market. A summary of your financial position and indication of sales projection. An indication of the period over which this plan applies, how you will monitor your performance, and when the plan will be reviewed. Business Scope and Definition of your business function, Building Business starting date and trading name. Success Direction Legislative Requirements. Government Regulations. Location and Premises. Profile of Business Owners. Management and You Business Structure. Building Business (include sketch). Success Organisational Plan Justification for Structure. Define Job Roles and Tasks. Real Estate People 1 How will you Manage Staff Performance? Real Estate People 2 Marketing Plan Mission Statement. Real Estate Marketing What is your Competitive Advantage? separate handout for Market Research. more detail on this Market Segmentation. section) Brand Positioning. Marketing Mix. Your Marketing Strategy. Operations Plan Plant and Equipment. Building Business Training and Development. Success Risk Management. Agency Risk Financial Plan Financial Objectives. Financial Management1 Profit & Loss. & 2 Cash Flow. Balance Sheet.
Business Plan Subject Contents Relevant Diploma Session Executive Summary (1 Page) An overview of the business its definition and product line. An overview of your identified opportunity, and how your strategies will you to capitalise on this opportunity. A succinct statement of your business objectives (remember to make them SMART) An acknowledgement of your competition and overview of your target market. A summary of your financial position and indication of sales projection. An indication of the period over which this plan applies, how you will monitor your performance, and when the plan will be reviewed. Building Business Success Business Scope and Direction Definition of your business function, starting date and trading name. Legislative Requirements. Government Regulations. Location and Premises. Profile of Business Owners. Building Business Success Management and Organisational Plan You Business Structure. (include sketch). Justification for Structure. Building Business Success Define Job Roles and Tasks. Real Estate People 1 How will you Manage Staff Performance? Real Estate People 2 Marketing Plan separate handout for more detail on this section) Mission Statement. What is your Competitive Advantage? Market Research. Market Segmentation. Brand Positioning. Marketing Mix. Your Marketing Strategy. Real Estate Marketing Operations Plan Plant and Equipment. Training and Development. Risk Management. Building Business Success Agency Risk Financial Plan Financial Objectives. Profit & Loss. Cash Flow. Balance Sheet. Financial Management1 & 2
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