publications Review communications strategy YES YES YES YES Develop fundraising strategy YES YES Develop secondary schools program YES Review operational systems and YES YES policies Recruit marketing and financial YES YES YES YES expertise on the Board Figure : Sample Goal and KPI set Goal KPI Annual Targets Current 2008 2009 2010 Situation More people Increase attendances by 10% 40K 44K 48K 53K experience and each year understand the Biennial audience survey value of demonstrating 80% of Survey in Survey in contemporary art participants have increased August August understanding Publication and circulation 5K 5.5K 6K 6.7K grows by 10% each year Diversified Increase earned income from income streams 20% to 25% of total income by $160K $173K $199K $226K to ensure third year financial Generate at least a 2% surplus $16K $16.5K $17K $18K sustainability each year Figure : Suggested format for Strategies Strategy Key Activities Priority Measures & Responsibility Milestones Present 12 exhibitions per See Artistic Program 1 Major exhibitions May, Curator annum with an emphasis on the August, November. development and presentation of new work Produce and distribute high Produce exhibition catalogues May, August and Publications Manager quality publications of a high quality per annum, November each year with support from three full colour, bound, Designer and Curator 2 minimum 48 page, publications published Produce one artist August each year Curator with support monograph per annum from Designer and 3 Publications Manager Produce one theoretical text Dec 2008 and Dec Curator with support every two years 2010 from Designer and 3 Publications Manager Create a new national Mar 2008 and Publications Manager distribution network distribution completed with support from 2 within three weeks of Gallery Assistant publication
publications Review communications strategy YES YES YES YES Develop fundraising strategy YES YES Develop secondary schools program YES Review operational systems and policies YES YES Recruit marketing and financial expertise on the Board YES YES YES YES Figure : Sample Goal and KPI set Goal KPI Annual Targets Current Situation 2008 2009 2010 More people experience and understand the value of contemporary art Increase attendances by 10% each year 40K 44K 48K 53K Biennial audience survey demonstrating 80% of participants have increased understanding Survey in August Survey in August Publication and circulation grows by 10% each year 5K 5.5K 6K 6.7K Diversified income streams to ensure financial sustainability Increase earned income from 20% to 25% of total income by third year $160K $173K $199K $226K Generate at least a 2% surplus each year $16K $16.5K $17K $18K Figure : Suggested format for Strategies Strategy Key Activities Priority Measures & Milestones Responsibility Present 12 exhibitions per annum with an emphasis on the development and presentation of new work See Artistic Program 1 Major exhibitions May, August, November. Curator Produce and distribute high quality publications Produce exhibition catalogues of a high quality per annum, three full colour, bound, minimum 48 page, publications published 2 May, August and November each year Publications Manager with support from Designer and Curator Produce one artist monograph per annum 3 August each year Curator with support from Designer and Publications Manager Produce one theoretical text every two years 3 Dec 2008 and Dec 2010 Curator with support from Designer and Publications Manager Create a new national distribution network 2 Mar 2008 and distribution completed within three weeks of publication Publications Manager with support from Gallery Assistant
Business-Plan-Framework-template.docx