Customers’ increased perception of attractiveness is an indication that the skylight has improved the visual environment in the but the problems with visual tasks and wayfinding remain a point of concern. It is also possible that sources of glare caused by electric lighting could be responsible for visual task problems, but a cause-effect cannot be determined based on the data. Assessing changes in customer experience in the post-intervention condition was further complicated by the fact that initial survey responses in the pre-intervention condition were already positive, leaving little room for improvement. E.6.2 Associate Survey Results Table : Sales Associate Survey Analysis Results Survey Question Delta Ratio Overall Interpretation of (post-pre) of Responses Time Shoppers Spent In This Area of Customers are spending the Store more time in the study area 0.2 and trying on more clothing Time Shoppers Spent Talking with indicating a positive visual Associates 0.3 impact of the daylighting Time Shoppers Spent Trying on Clothes 0.6 Change in Number of Transactions in Number of transactions have Dept increased and product 0.9 returns have reduced Change in Number of Product Returns  (0.3) Change in Number of Return The study area is getting  Shoppers more number of new and 1.1 returning customers Change in Number of New Shoppers  1.5 Dept is Visually Attractive to Sales associates are happy Associates with the overall lighting 0.5 conditions and think that ht Lighting Conditions are Comfortable  0.1 daylighting adds to the merchandise visual appeal Lighting in Dept makes Merchandise  Appealing 0.6 of Dept are too Dark  (0.2) Parts of Dept are too Bright  1.9
Customers’ increased perception of attractiveness is an indication that the skylight has improved the visual environment in the but the problems with visual tasks and wayfinding remain a point of concern. It is also possible that sources of glare caused by electric lighting could be responsible for visual task problems, but a cause-effect cannot be determined based on the data. Assessing changes in customer experience in the post-intervention condition was further complicated by the fact that initial survey responses in the pre-intervention condition were already positive, leaving little room for improvement. E.6.2 Associate Survey Results Table : Sales Associate Survey Analysis Results Survey Question Delta Ratio (post-pre) Overall of Responses Interpretation of Time Shoppers Spent In This Area of the Store 0.2 Customers are spending more time in the study area and trying on more clothing indicating a positive visual impact of the daylighting Time Shoppers Spent Talking with Associates 0.3 Time Shoppers Spent Trying on Clothes 0.6 Change in Number of Transactions in Dept 0.9 Number of transactions have increased and product returns have reduced Change in Number of Product Returns (0.3)  Change in Number of Return Shoppers 1.1  The study area is getting more number of new and returning customers Change in Number of New Shoppers 1.5  Dept is Visually Attractive to Associates 0.5 Sales associates are happy with the overall lighting conditions and think that ht daylighting adds to the merchandise visual appeal Lighting Conditions are Comfortable 0.1  Lighting in Dept makes Merchandise Appealing 0.6  of Dept are too Dark (0.2)  Parts of Dept are too Bright 1.9 
CEC-500-2013-006.docx