1 Recommend 12 Identify factors to be 12 1 25 approach to considered in maximising determining the competitive optimal pricing advantage. strategy. 2 Evaluate need 12 Evaluate proposed 11 2 25 to account for a change to business distribution for contact as a specific products related party 3 Recommend 12 Advise on the 12 1 25 response to relevance of the managers who finance believe that their director’s budgeted opinion on a targets should marketing not be enforced matter 4 Evaluate impact 11 Identify the business 6 Identify the 6 2 25 on accounting risks associated with business risks ratios and on grey imports associated with interpretation of grey imports segmental analysis 35 23 18 18 6 100
1 Recommend approach to maximising competitive advantage. 12 Identify factors to be considered in determining the optimal pricing strategy. 12 1 25 2 Evaluate need to account for a business contact as a related party 12 Evaluate proposed change to distribution for specific products 11 2 25 3 Recommend response to managers who believe that their budgeted targets should not be enforced 12 Advise on the relevance of the finance director’s opinion on a marketing matter 12 1 25 4 Evaluate impact on accounting ratios and on interpretation of segmental analysis 11 Identify the business risks associated with grey imports 6 Identify the business risks associated with grey imports 6 2 25 35 23 18 18 6 100
CIMA%20Gateway%20Case%20Study%20Exam%20marking%20guidance_Aug18_Variant1.docx