Since many people in the world today still hold to the idea that mechanical things are for men, girls can be looked down upon or feel judged if they want to get this set. Just as Aaron Devor notes in his essay, Gender Role Behaviors and Attitude, who perform the activities “persons considered appropriate for another gender will be expected to perform them poorly; [and] if they succeed… they may be rewarded with ridicule or scorn for blurring the gender dividing line” (Devor 506). This judgement still occurs even though individual girls could have a mechanical aptitude that equals or surpasses their male peers, and some individual boys may be utterly clueless when it comes to mechanical design. In this way, LEGO® caters to the male interest group by following the dictates of our culture, providing what its consumers ask for without trying to change their minds to be politically correct. And since LEGO® is a company, out to make money, why should it be forced to change who it tries to sell its products to if it is making plenty of money with its current strategies? fig. 3. Assembled LEGO Arocs set on grey background, Jim, REVIEW - 42043 - AROCS 3245, Eurobricks, Moving in to the next category beneath its Technicality, the LEGO® Arocs is a truck. Not only that, but it is also a dump truck with a powered grabber-arm. Young boys love trucks, and are encouraged to play with them, enhancing their natural inclination to want to wield wheeled vehicles and powerful pneumatic appendages. Devor relates, appearances of “such strength and readiness to action serve to create or enhance an aura of aggressiveness and
Since many people in the world today still hold to the idea that mechanical things are for men, girls can be looked down upon or feel judged if they want to get this set. Just as Aaron Devor notes in his essay, Gender Role Behaviors and Attitude, “persons who perform the activities considered appropriate for another gender will be expected to perform them poorly; [and] if they succeed… they may be rewarded with ridicule or scorn for blurring the gender dividing line” (Devor 506). This judgement still occurs even though individual girls could have a mechanical aptitude that equals or surpasses their male peers, and some individual boys may be utterly clueless when it comes to mechanical design. In this way, LEGO® caters to the male interest group by following the dictates of our culture, providing what its consumers ask for without trying to change their minds to be politically correct. And since LEGO® is a company, out to make money, why should it be forced to change who it tries to sell its products to if it is making plenty of money with its current strategies? fig. 3. Assembled LEGO Arocs set on grey background, Jim, REVIEW - 42043 - AROCS 3245, Eurobricks, Moving in to the next category beneath its Technicality, the LEGO® Arocs is a truck. Not only that, but it is also a dump truck with a powered grabber-arm. Young boys love trucks, and are encouraged to play with them, enhancing their natural inclination to want to wield wheeled vehicles and powerful pneumatic appendages. Devor relates, “such appearances of strength and readiness to action serve to create or enhance an aura of aggressiveness and
childrens_artifact_sample__mills_.docx