Examples: local Key points likely to align Who is involved in What works How do you know Ongoing agencies, with the felt needs, delivering the best? that the message encounters, universities/colleges, concerns and wants of message? When is optimal had the desired regularly research centers, the shareholder? timing? effect? occurring other service 1. How long is the initial forums/meetings 1. providers, advocacy 2. communication? to reinforce the 2. Survey organizations, 3. message. 3. following the governor’s office 4. 4. message liaison to the state 5. 5. Special Surveys agency educational events conducted at Materials used: various points DVD In-service training in time PPT Handouts Interviews Other Focus groups Communicating for Buy-In Planning Tool Shareholder Message Messenger(s) Venue Expected Follow Up General Public (Time, Place, Outcome Activities Duration) (How Measured)
Examples: local agencies, universities/colleges, research centers, other service providers, advocacy organizations, governor’s office liaison to the state agency Key points likely to align with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool Shareholder General Public Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities
Communicating-for-Buy-In-State-Level-Teams.docx