35-50 Active on Work Use bad social Financial around mediums for media decisions their advertising Working Care work (radio, newspapers, their Easy etc.) Going to peers say access to do their research before making reason decisions to make the decision 50 + More free Events and Create Make events time activities events more night More of a don't have that can life focused disposable to be as cater to Make events income time families technology Less sensitive Advertise focused technically Don’t mind museums, driven paying for sights, Interested events and camps in more Enjoy than just sightseeing, life” museums, “night and scenery Appendix F How Who are What are the will the the channel What do group group be in preferences members What will be the group’s objectives “lions” the of the know or think likely concerns or resistance for the (groups) group? group? they know? points? group New Whatever their Online place to friends, visit and family, or do what they read Social from review Bad reviews (or no reviews), Gen X Media websites say. cost, & time
35-50 Active on social media Working Going to do their research before making decisions Financial decisions Care their peers say Work around their work Easy access to reason to make the decision Use bad mediums for advertising (radio, newspapers, etc.) 50 + More free time More of a disposable income Less technically driven Interested in more than just “night life” Events and activities don't have to be as time sensitive Don’t mind paying for events Enjoy sightseeing, museums, and scenery Create events that can cater to families Advertise museums, sights, and camps Make events more night life focused Make events technology focused Appendix F (groups) How will the group be Who are the “lions” in the group? What are the channel preferences of the group? What do group members know or think they know? What will be the group’s likely concerns or resistance points? objectives for the group Gen X New place to visit and do Online Social Media Whatever their friends, family, or what they read from review websites say. Bad reviews (or no reviews), cost, & time
Cases%20-%20100%20Facts.docx