Students will be able Course SLOs from Moderate to High Achievement None to apply the elements several courses In the two courses, students are given of marketing planning a variety of assignments, in-class to relevant business activities and projects that focus on situations. this SLO. Students will be able High Achievement MKT 314 Advertising is the – to develop and select Capstone course In the capstone course in the capstone course for this appropriate strategy, program, students form Advertising program. It is only offered once execution, and media Agencies and work together to a year. In order for students to for advertising and produce an Advertising campaign for complete this program, this promotion. a particular company. Students create course should be offered at least a written advertising campaign and twice a year and with a variety present it to the class. of modalities. Students will be able Course SLOs from Moderate to High Achievement None to distinguish among several courses In six courses, students are a the different concepts variety of assignments, in-class of ethics and social activities and projects that focus on responsibility. this SLO. Students most likely have higher achievement of this SLO when they complete all six courses. Program SLO assessment results (Table 1h). – a. Strengths - From 2012 - 2015, students success rates in the marketing program experienced a steady increase and were slightly higher when compared to the Business Department. In 2015, the success rate for marketing students was 66.91%, which was similar to the success rate for the college of 66.30%. Similarly, the student retention rates in the marketing program have increased over the past five years. In 2015, the student retention rate was 84.56% which was higher when compared to the Business Department 79.64% and the college 81.89%. b. Areas needing improvement - The courses for this program enjoy high enrollments and there is a large number of declared Marketing majors. The challenge is to increase the number of awards earned. 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan - The Business Department Unit Plan includes an objective to provide funding for increased faculty participation in professional development activities, e.g. conferences, seminars, webinars, and subscriptions, to gain
Students will be able to apply the elements of marketing planning to relevant business situations. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. None Students will be able to develop and select appropriate strategy, execution, and media for advertising and promotion. Capstone course High Achievement In the capstone course in the program, students form Advertising Agencies and work together to produce an Advertising campaign for a particular company. Students create a written advertising campaign and present it to the class. MKT 314 – Advertising is the capstone course for this program. It is only offered once a year. In order for students to complete this program, this course should be offered at least twice a year and with a variety of modalities. Students will be able to distinguish among the different concepts of ethics and social responsibility. Course SLOs from several courses Moderate to High Achievement In six courses, students are a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete all six courses. None Program SLO assessment results – (Table 1h). a. Strengths - From 2012 - 2015, students success rates in the marketing program experienced a steady increase and were slightly higher when compared to the Business Department. In 2015, the success rate for marketing students was 66.91%, which was similar to the success rate for the college of 66.30%. Similarly, the student retention rates in the marketing program have increased over the past five years. In 2015, the student retention rate was 84.56% which was higher when compared to the Business Department 79.64% and the college 81.89%. b. Areas needing improvement - The courses for this program enjoy high enrollments and there is a large number of declared Marketing majors. The challenge is to increase the number of awards earned. 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan - The Business Department Unit Plan includes an objective to provide funding for increased faculty participation in professional development activities, e.g. conferences, seminars, webinars, and subscriptions, to gain
Business-Program-Review-Report-2016-2017.docx