an overarching group such as Competition and Consumer Reputational benefit to with Government Cheers. Commission’s Guidelines for manufacturers who become guidelines may developing effective voluntary signatories to the code of continue to be The industry group(s) could industry codes on conduct. This practice. used. develop a code of practice that includes regular monitoring of alcohol producers voluntarily sign compliance with the initiatives, the Current situation up to. Alternatively, Food effectiveness of the initiatives in where some Standards Australia New Zealand achieving their objectives and the products do not (FSANZ) may also develop a code commissioning of independent display the of practice, as part of its functions. reviews. pregnancy warning The code of practice would require labels may signatories to commit to presenting In New Zealand the Advertising continue. pregnancy warning labels on all Standards Authority has a Code for the packaged alcoholic beverages Advertising and Promotion of Unless NZ and that they produce. The code of Alcohol, which requires all alcohol Australia industry practice would outline the how the advertising and promotion to adhere agree on this pregnancy warning labels would to the principles and guidelines approach, it is not a be presented to ensure that the contained in the Code. The completely joint message is clear, consistent with Association of New Zealand system for government recommendations, and Advertisers is responsible for labelling. understood by the target audiences. administering the advertising The code of practice may also industry’s voluntary system of encourage signatories to provide all alcohol advertisements. other health information on product labels. Another example is the European Beer Pledge, where members of an The industry group that leads the association representing European code of practice would be brewers has committed to taking responsible for administering and action to improve consumer enforcing the code of practice, information by providing, among
an overarching group such as Cheers. The industry group(s) could develop a code of practice that alcohol producers voluntarily sign up to. Alternatively, Food Standards Australia New Zealand (FSANZ) may also develop a code of practice, as part of its functions. The code of practice would require signatories to commit to presenting pregnancy warning labels on all the packaged alcoholic beverages that they produce. The code of practice would outline the how the pregnancy warning labels would be presented to ensure that the message is clear, consistent with government recommendations, and understood by the target audiences. The code of practice may also encourage signatories to provide other health information on product labels. The industry group that leads the code of practice would be responsible for administering and enforcing the code of practice, Competition and Consumer Commission’s Guidelines for developing effective voluntary industry codes on conduct. This includes regular monitoring of compliance with the initiatives, the effectiveness of the initiatives in achieving their objectives and the commissioning of independent reviews. In New Zealand the Advertising Standards Authority has a Code for Advertising and Promotion of Alcohol, which requires all alcohol advertising and promotion to adhere to the principles and guidelines contained in the Code. The Association of New Zealand Advertisers is responsible for administering the advertising industry’s voluntary system of all alcohol advertisements. Another example is the European Beer Pledge, where members of an association representing European brewers has committed to taking action to improve consumer information by providing, among Reputational benefit to manufacturers who become signatories to the code of practice. with Government guidelines may continue to be used. Current situation where some products do not display the pregnancy warning labels may continue. Unless NZ and Australia industry agree on this approach, it is not a completely joint system for labelling.
consultation_regulation_impact_statement_-_pregnancy_warning_labels_on_packaged_alcohol_beverages.docx