be hard to get complicated messages across. Objectives Equality bodies may not always have the The aim of this document is to create a capacity (time or knowledge) to react properly manual can be used as a basis for social to messages. Furtherrmore, considering the media use for equality body’s staff. It aims to increasing phenomenon of hate speech help you to set up a social media strategy, online, and the extensive discussion regarding the right to freedom of speech, the regular identify how best to monitor your results, monitoring of content on social media how to create engaging content for the channels is becoming more and more appropriate audience, get the most from the complex. Equality bodies may not have the tools available, develop successful social resources to work regularly and effectively media campaigns and deal with negativitiy on with social media, and this must be taken into your social media channels. account before creating social media profiles.
be hard to get complicated messages across. Equality bodies may not always have the capacity (time or knowledge) to react properly to messages. Furtherrmore, considering the increasing phenomenon of hate speech online, and the extensive discussion regarding the right to freedom of speech, the regular monitoring of content on social media channels is becoming more and more complex. Equality bodies may not have the resources to work regularly and effectively with social media, and this must be taken into account before creating social media profiles. Objectives The aim of this document is to create a manual can be used as a basis for social media use for equality body’s staff. It aims to help you to set up a social media strategy, identify how best to monitor your results, how to create engaging content for the appropriate audience, get the most from the tools available, develop successful social media campaigns and deal with negativitiy on your social media channels.
communicating_equality_through_social_media_-_a_guide_for_equality_bodies-3.docx