Ask and answer questions. Thoughtful questions and useful answers build your credibility. The best ones give people a reason to look at your profile. Make a point of answering questions in your field, to establish your expertise, raise your visibility, and most important, to build social capital with people in your network—you may need answers to a question of your own down the road. Improve your Google PageRank. Pat your own back and others’. Get recommendations from colleagues, clients, and employers who can credibly about your abilities or performance. (Think quality, not quantity.) Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others. And mix it up - variety makes your recommendations feel authentic. Build your connections. Connections are one of the most important aspects of your brand: the company you keep reflects the quality of your brand. What happens when you scan a profile and see that you know someone in common? That profile’s stock with you soars. The value of that commonality works both ways. So identify connections that will add to your credibility and pursue those.
Ask and answer questions. Thoughtful questions and useful answers build your credibility. The best ones give people a reason to look at your profile. Make a point of answering questions in your field, to establish your expertise, raise your visibility, and most important, to build social capital with people in your network—you may need answers to a question of your own down the road. Improve your Google PageRank. Pat your own back and others’. Get recommendations from colleagues, clients, and employers who can credibly about your abilities or performance. (Think quality, not quantity.) Ask them to focus on a specific skill or personality trait that drives their opinion of you. Make meaningful comments when you recommend others. And mix it up - variety makes your recommendations feel authentic. Build your connections. Connections are one of the most important aspects of your brand: the company you keep reflects the quality of your brand. What happens when you scan a profile and see that you know someone in common? That profile’s stock with you soars. The value of that commonality works both ways. So identify connections that will add to your credibility and pursue those.
Career-Planning-and-Mobility-Workshop-3-Marketing-Yourself-WORKBOOK.docx