Perceptual Maps - Must be present to get credit Chapter 4 R 6/1 Memory (pp. 100-110; pp. Chapter 4 (pp. 110-116) Perceptual Map Group T 6/6 Categorization Assignment Write-up Due R 6/8 Consumer Attitudes Chapters 5 & 6 Consumer Attitudes Finish Chapters 5 & 6 T 6/13 (continued) Revisit Chapter 6 R 6/15 Consumer Learning (pp. 165-167) T 6/20 EXAM 1 R SECTION TWO: CONSUMER DECISION MAKING R 6/22 Decision Making Chapters 7-9 Decision Making (continued) Group T 6/27 Finish Chapters 7-9 Assignment on Decision Making - Must be present to get credit Context Effects and Read Articles on R 6/29 Situational Influences on Carmen Decision Making
Perceptual Maps - Must be present to get credit R 6/1 Memory Chapter 4 (pp. 100-110; pp. T 6/6 Categorization Chapter 4 (pp. 110-116) Perceptual Map Group Assignment Write-up Due R 6/8 Consumer Attitudes Chapters 5 & 6 T 6/13 Consumer Attitudes (continued) Finish Chapters 5 & 6 R 6/15 Consumer Learning Revisit Chapter 6 (pp. 165-167) T 6/20 EXAM 1 R SECTION TWO: CONSUMER DECISION MAKING R 6/22 Decision Making Chapters 7-9 T 6/27 Decision Making (continued) Group Assignment on Decision Making - Must be present to get credit Finish Chapters 7-9 R 6/29 Context Effects and Situational Influences on Decision Making Read Articles on Carmen
cb_syllabus_summer_2017_costello_-_ml_4201_-_355pm_section_5.3.17.docx