Characteristics 30 49 years 15 39 29 39 years – – – $100,000 to $0 to $50,000 $100,000 to $150,000 $150,000 Live within 5km Live within 5km Live within 15km Bike used for Family transport Ride competitively ~1/month Functional bike Spend big on bike and function products Not part of a club Not part of a club High-performance bike Part of a club Appeal to this Our kids bikes are We have a good We sell Haro which is Target Market known for their range of functional sought after by sport sturdiness bikes at average enthusiasts comparable prices Price is about We have a strong average compared Larger rims on bikes connection to bike to other products making them easier racing to ride long distance Free puncture repair We know what they need to compete Marketing Avenues Direct Mail Direct Mail Sponsoring sporting events Sponsor children’s Sponsor corporate events, school events Promote through the events Trail Bike Association Networking Word of Social Media PROMOTIONAL STRATEGIES Method Details
Characteristics 30 – 49 years $100,000 to $150,000 Live within 5km Family ~1/month and function Not part of a club 15 – 39 $0 to $50,000 Live within 5km Bike used for transport Functional bike Not part of a club 29 – 39 years $100,000 to $150,000 Live within 15km Ride competitively Spend big on bike products High-performance bike Part of a club Appeal to this Target Market Our kids bikes are known for their sturdiness Price is about average compared to other products Free puncture repair We have a good range of functional bikes at average comparable prices Larger rims on bikes making them easier to ride long distance We sell Haro which is sought after by sport enthusiasts We have a strong connection to bike racing We know what they need to compete Marketing Avenues Direct Mail Sponsor children’s events, school events Word of Direct Mail Sponsor corporate events Networking Sponsoring sporting events Promote through the Trail Bike Association Social Media PROMOTIONAL STRATEGIES Method Details
C-Business-Plan-Beginner.docx