WRITING ASSIGNMENT: ADVERTISING ANALYSIS ESSAY ASSIGNMENT: Write an essay in which you analyze an advertisement (magazine ad or TV commercial from the Internet). You will utilize the ten basic advertising claims/techniques in analyzing your ad, giving specific examples from the ad itself as support. You must utilize a thesis statement, and provide plenty of support the points you make. You should also use several of the strategies for making your writing more real. These include: details, concrete language, vivid verbs, analogies, and examples. Also remember to utilize transitions, and make sure your paragraphs have unity. PURPOSE: To show how an advertisement use three or more of the ten basic claims in order to persuade readers/viewers to buy the product. AUDIENCE: Peers and instructor LENGTH: Five paragraphs 750-1000 words FORMAT: MLA (Modern Language Association): font Times New Roman; font size 12; 1” margins all around; double-spaced; title; heading in upper-left corner; page numbers with last name in header; original title; etc. NOTE: Remember to say more about less: limit your topic to three or so claims/techniques. PREWRITING: Complete your choice of prewriting in the space below (list, web, outline, etc.).
WRITING ASSIGNMENT: ADVERTISING ANALYSIS ESSAY ASSIGNMENT: Write an essay in which you analyze an advertisement (magazine ad or TV commercial from the Internet). You will utilize the ten basic advertising claims/techniques in analyzing your ad, giving specific examples from the ad itself as support. You must utilize a thesis statement, and provide plenty of support the points you make. You should also use several of the strategies for making your writing more real. These include: details, concrete language, vivid verbs, analogies, and examples. Also remember to utilize transitions, and make sure your paragraphs have unity. PURPOSE: To show how an advertisement use three or more of the ten basic claims in order to persuade readers/viewers to buy the product. AUDIENCE: Peers and instructor LENGTH: Five paragraphs 750-1000 words FORMAT: MLA (Modern Language Association): font Times New Roman; font size 12; 1” margins all around; double-spaced; title; heading in upper-left corner; page numbers with last name in header; original title; etc. NOTE: Remember to say more about less: limit your topic to three or so claims/techniques. PREWRITING: Complete your choice of prewriting in the space below (list, web, outline, etc.).
Comp%20mod%205.docx