and to pet stores in various areas. These companies to not have the rare-breed rabbits many households will want and do not have the training in rabbit care that the Happy Hoppy Company does. As mentioned in previous sections, the HHC will embark on an information/marketing campaign at the start. People in the United States and overseas do not realize or recognize how good of pets rabbits are. They are loving, fun, and loyal. To begin the campaign, local pet stores and schools will get literature and a rabbit to enjoy. The rabbit experts as HHC will visit these places at various times to “pet” give lectures and talk to people about rabbits. Below is a breakdown of these costs: Marketing Activity Cost Brochures 21000 Rabbit and care 45000 “Pet” Rabbit Expert Trainings 250000 Local TV ads 45000 Other 40000 Total 401000 After the initial marketing campaign, the price for high-quality, rare HHC rabbits will be as follows: Rabbit Breed (Rare) Cost (M/F) Cream d’Argent 450 700 Belgian Hair 550 800 American Chinchilla 300 400 Rhinelander 450 900 Silver Fox 400 550 Prices for common breed rabbits will be as follows: Rabbit Breed (Common) Cost (M/F) Sussex 65 85 Dutch 80 110 Himalayan 85 120 This pricing strategy is higher than competitors by approximately 30%. However, these rabbits are well cared for and not bred en masse for testing centers and pet shops. Each individual rabbit is cared for and has lots of room to run around. The best care, including food and other nutritional supplements, are used in the raising of HHC rabbits. Follow up with rabbit owners, after purchase, will be a key component to justify the additional costs. Advertising will take the form of brochures and local television ads. The personal visit from the HHC rabbit experts will also be a way in which advertising will be accomplished. After trying this form of advertising for the first few years, more traditional methods might be used to gather a wider audience.
and to pet stores in various areas. These companies to not have the rare-breed rabbits many households will want and do not have the training in rabbit care that the Happy Hoppy Company does. As mentioned in previous sections, the HHC will embark on an information/marketing campaign at the start. People in the United States and overseas do not realize or recognize how good of pets rabbits are. They are loving, fun, and loyal. To begin the campaign, local pet stores and schools will get literature and a “pet” rabbit to enjoy. The rabbit experts as HHC will visit these places at various times to give lectures and talk to people about rabbits. Below is a breakdown of these costs: Marketing Activity Cost Brochures 21000 “Pet” Rabbit and care 45000 Rabbit Expert Trainings 250000 Local TV ads 45000 Other 40000 Total 401000 After the initial marketing campaign, the price for high-quality, rare HHC rabbits will be as follows: Rabbit Breed (Rare) Cost (M/F) Cream d’Argent 450 700 Belgian Hair 550 800 American Chinchilla 300 400 Rhinelander 450 900 Silver Fox 400 550 Prices for common breed rabbits will be as follows: Rabbit Breed (Common) Cost (M/F) Sussex 65 85 Dutch 80 110 Himalayan 85 120 This pricing strategy is higher than competitors by approximately 30%. However, these rabbits are well cared for and not bred en masse for testing centers and pet shops. Each individual rabbit is cared for and has lots of room to run around. The best care, including food and other nutritional supplements, are used in the raising of HHC rabbits. Follow up with rabbit owners, after purchase, will be a key component to justify the additional costs. Advertising will take the form of brochures and local television ads. The personal visit from the HHC rabbit experts will also be a way in which advertising will be accomplished. After trying this form of advertising for the first few years, more traditional methods might be used to gather a wider audience.
Building%20a%20Business%20Plan%20Part%203.docx