9: Practical tips and skills for market management System Organisation Individual / team Utilise strategic skills to Design systems to record Communicate and develop a sense of insights and market engage with the market the desired outcomes the analysis from informal (such as through market PHN is seeking to (once validated) and forums or soundings) to achieve and ensure that formal market ensure a detailed activities to change the engagement. understanding of structure of markets are underlying issues and Use analytics to present targeted and aligned to test remedy approaches. market analysis in a the desired outcomes. meaningful way, such as Structure arrangements Expand data capabilities by market segmentation to stimulate market by considering what data and geographical interest whilst achieving can be gathered from information systems that outcomes, such as government bodies both identify service gaps. bundling or breaking-up at a federal and state of contract packages as Build a communications level and other data well as appropriate risk strategy to raise sources. allocations. awareness of the market Collaborate and opportunity, focusing on Consider seed funding with other both traditional and or initial financial funders to create providers who performance waivers to additional scale as a could provide services, allow small providers to means of attracting and present the PHN as transition and establish in innovative providers from attractive to work with. markets with limited other locations / areas to competition. enter the market. Improve facilitation skills Network with for hosting knowledge state/territory and local sharing and agencies to hold industry brainstorming events with wide capability diverse stakeholder development programs groups to develop and events to support innovative ideas around individuals to get the specific service areas. required skills to enter Engage with providers the market, including and develop partnerships with local standardised TAFE or private engagement material education providers. throughout the Network with PHNs commissioning to identify innovative framework to evolve the ways to manage relationship with markets. providers, minimise inefficiencies and improve consistency. Organisational capability This competency involves: Governance - Clear accountability and timely decision making, including proactively managing risk and probity considerations.
9: Practical tips and skills for market management System Organisation Individual / team Utilise strategic skills to develop a sense of the desired outcomes the PHN is seeking to achieve and ensure that activities to change the structure of markets are targeted and aligned to the desired outcomes. Expand data capabilities by considering what data can be gathered from government bodies both at a federal and state level and other data sources. Collaborate and with other funders to create additional scale as a means of attracting innovative providers from other locations / areas to enter the market. Network with state/territory and local agencies to hold industry wide capability development programs and events to support individuals to get the required skills to enter the market, including partnerships with local TAFE or private education providers. Network with PHNs to identify innovative ways to manage markets. Design systems to record insights and market analysis from informal (once validated) and formal market engagement. Use analytics to present market analysis in a meaningful way, such as by market segmentation and geographical information systems that identify service gaps. Build a communications strategy to raise awareness of the market opportunity, focusing on both traditional and providers who could provide services, and present the PHN as attractive to work with. Communicate and engage with the market (such as through market forums or soundings) to ensure a detailed understanding of underlying issues and test remedy approaches. Structure arrangements to stimulate market interest whilst achieving outcomes, such as bundling or breaking-up of contract packages as well as appropriate risk allocations. Consider seed funding or initial financial performance waivers to allow small providers to transition and establish in markets with limited competition. Improve facilitation skills for hosting knowledge sharing and brainstorming events with diverse stakeholder groups to develop innovative ideas around specific service areas. Engage with providers and develop standardised engagement material throughout the commissioning framework to evolve the relationship with providers, minimise inefficiencies and improve consistency. Organisational capability This competency involves: Governance - Clear accountability and timely decision making, including proactively managing risk and probity considerations.
Change%20Mgt%20&%20Competencies%20Guidance.docx