HOW’S Competitive evaluation X= Us A= McDonald’s Customers to B= Requirements (On scale of 5 = the best) 1 2 3 4 5 Customer Price Calories Equipment Size Fat Sodium Staff Importance Taste 9 A B X Nutrition 9 A X B Visual appeal 6 A B X Good 10 B X A WHAT’S Fast Delivery 8 B X A Hospitality 8 B XA Flexibility 9 A XB Quality 9 A XB = Strong Relationship = Medium Relationship
HOW’S Customer Requirements Importance to Customers Price Size Calories Fat Sodium Staff Equipment Competitive evaluation X= Us A= McDonald’s B= (On scale of 5 = the best) 1 2 3 4 5 WHAT’S Taste 9 A B X Nutrition 9 A X B Visual appeal 6 A B X Good 10 B X A Fast Delivery 8 B X A Hospitality 8 B XA Flexibility 9 A XB Quality 9 A XB = Strong Relationship = Medium Relationship
burger_king_new_product_develpment.docx