Figure 4-3 Competitive Strengths and Weaknesses Positioning to win – Company Strengths Weaknesses We Win/We Lose Win When: ∙ Flexible Lose When: Size of ∙ Win when: ∙ ∙ Stong Lose When: Strong auditing required Win when: ∙ ∙ Full solution ops Lose When: Only Win when: . ∙ Lose When: Concerns about Company size Sales and Marketing Summary description of go to market strategy as intro Go to Market Strategy Description… Figure 5-1 Go to Market (graphic representation) Customer value proposition by focus market segment . Company Development and Demand Generation Marketing Approach and activities Description Figure 5-2 Marketing Roadmap summary This is an example of an exhibit: Organization Phase Sales i. Marketing
Figure 4-3 Competitive Strengths and Weaknesses – Positioning to win Company Strengths Weaknesses We Win/We Lose ∙ Win When: Flexible Lose When: Size of ∙ ∙ ∙ Win when: Stong Lose When: Strong auditing required ∙ ∙ Win when: Full solution ops Lose When: Only Win when: ∙ . Lose When: Concerns about Company size Sales and Marketing Summary description of go to market strategy as intro Go to Market Strategy Description… Figure 5-1 Go to Market (graphic representation) Customer value proposition by focus market segment . Company Development and Demand Generation Marketing Approach and activities Description Figure 5-2 Marketing Roadmap summary This is an example of an exhibit: Organization Phase Sales i. Marketing
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