Instructor: David L. Hooper, M.Ed., CEC, CCA 517.990.1393 Phone: hooperdavidl@jccmi.edu Include BUA 230 in your subject! Preferred contact - E-Mail: Office Location: Bert Walker Hall, room 240 OVERVIEW Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. Prerequisites: CIS 095, ENG 085* &ENG 090* COURSE OBJECTIVES Describe and apply contemporary marketing terms and concepts. Develop brands and product categories for identified target market segments. Create an effective marketing plan with multiple marketing channels, including relationship and integrated social marketing strategies REQUIRED ACCESS CODE WITH ETEXT OR OPTIONAL PRINTED TEXTBOOK: Solomon, Marketing: Real People, Real Choices, 9e Copyright Year: 2018, Publisher: Prentice Hall PTR ISBN for Access code and eText (approx $126 from bookstore) 9780134293189 ISBN for Access code and printed text (approx $145 from bookstore) 9780134640112 The access code can be purchased directly from Pearson.com for less. Go to our course orientation and follow instructions to register for our course in mylab to get the current cost. TIME COMMITMENT: (approximately 6-12 hours per week) The general rule of is that there are 3 class hours plus 1-3 hours for each class hour for a potential total of 6-12 hours per week. We have selected a textbook that is rich with online supplemental materials, and this should help keep the time commitment to only essential learning activities. Please carve out an absolute minimum of 6 hours for this class, and depending on how difficult you find it, you may find you need an additional (up to 12) hours. GRADING PROCEDURE You can figure your grade at any point by taking the total amount of points that you have earned and dividing this number by the total amount of points possible at that point. Then plug this number into the Grading Scale listed below to determine your grade. Activities: Tentative activities, which are subject to change: Grading: Weight Based Grading System MyMktLab Chapter Activities 485 points MyMktLab Chapter Quizzes 350 points JetNet Chapter Activities 225 points Exam 100 points Course Project (Marketing Plan) 100 points 1260 points Scale Percentage Grade
Instructor: David L. Hooper, M.Ed., CEC, CCA Phone: 517.990.1393 Preferred contact - E-Mail: hooperdavidl@jccmi.edu Include BUA 230 in your subject! Office Location: Bert Walker Hall, room 240 OVERVIEW Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. Prerequisites: CIS 095, ENG 085* &ENG 090* COURSE OBJECTIVES Describe and apply contemporary marketing terms and concepts. Develop brands and product categories for identified target market segments. Create an effective marketing plan with multiple marketing channels, including relationship and integrated social marketing strategies REQUIRED ACCESS CODE WITH ETEXT OR OPTIONAL PRINTED TEXTBOOK: Solomon, Marketing: Real People, Real Choices, 9e Copyright Year: 2018, Publisher: Prentice Hall PTR ISBN for Access code and eText (approx $126 from bookstore) 9780134293189 ISBN for Access code and printed text (approx $145 from bookstore) 9780134640112 The access code can be purchased directly from Pearson.com for less. Go to our course orientation and follow instructions to register for our course in mylab to get the current cost. TIME COMMITMENT: (approximately 6-12 hours per week) The general rule of is that there are 3 class hours plus 1-3 hours for each class hour for a potential total of 6-12 hours per week. We have selected a textbook that is rich with online supplemental materials, and this should help keep the time commitment to only essential learning activities. Please carve out an absolute minimum of 6 hours for this class, and depending on how difficult you find it, you may find you need an additional (up to 12) hours. GRADING PROCEDURE You can figure your grade at any point by taking the total amount of points that you have earned and dividing this number by the total amount of points possible at that point. Then plug this number into the Grading Scale listed below to determine your grade. Activities: Tentative activities, which are subject to change: Grading: Weight Based Grading System MyMktLab Chapter Activities 485 points MyMktLab Chapter Quizzes 350 points JetNet Chapter Activities 225 points Exam 100 points Course Project (Marketing Plan) 100 points 1260 points Scale Percentage Grade
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