BUILDING LEVEL ENERGY CONSUMPTION REPORT Spring 2017 Prepared by Diliya Murtazina for Morgan Johnston ENVS 491 with the Institute for Sustainability, Energy and Environment (iSEE). Abstract The document has two parts. Part one discusses behavior change strategies for energy efficiency from relevant literature. Understanding consumer’s behavior is also included. Part two gives results that were achieved, as well as instructions. Appendix consist of some photos for promoting energy savings. Main take-away points: Behavior change strategies 1) Information must be: Easy to understand Trustable Presented in a way that attracts attentions and is remembered Delivered as closely as possible time and place- to the relevant choice –in 2) Goal-setting works through: Directing attention and effort toward goal-related activities Energizing goal pursuers, e.g. higher goals bring higher efforts Making the effort persistent Motivating individuals for using, applying, and/or learning strategies or knowledge of best accomplishment methods for their goal (indirect impact) 3) Commitment Could be a self-pledge or a commitment to society. For example, one could make a self-pledge to reduce his or her energy consumption by 5% (personal norm activation) or could follow an announcement in a local newspaper to satisfy expectation of others; in this case social norms play a determinant role. 4) Modeling Using an relevant, meaningful, and rewarding (in terms of positive results)” “understandable, model could motivate people to follow it. 5) Incentives / Disincentives It is not necessary for these strategies to be in monetary form. They are mostly useful for shaping efficiency behavior in end-users. For example, giving incentives for utilizing technological innovations such as energy efficient appliances or insulation methods in households could lead to wider usage of them.
BUILDING LEVEL ENERGY CONSUMPTION REPORT Spring 2017 Prepared by Diliya Murtazina for Morgan Johnston ENVS 491 with the Institute for Sustainability, Energy and Environment (iSEE). Abstract The document has two parts. Part one discusses behavior change strategies for energy efficiency from relevant literature. Understanding consumer’s behavior is also included. Part two gives results that were achieved, as well as instructions. Appendix consist of some photos for promoting energy savings. Main take-away points: Behavior change strategies 1) Information must be: Easy to understand Trustable Presented in a way that attracts attentions and is remembered Delivered as closely as possible –in time and place- to the relevant choice 2) Goal-setting works through: Directing attention and effort toward goal-related activities Energizing goal pursuers, e.g. higher goals bring higher efforts Making the effort persistent Motivating individuals for using, applying, and/or learning strategies or knowledge of best accomplishment methods for their goal (indirect impact) 3) Commitment Could be a self-pledge or a commitment to society. For example, one could make a self-pledge to reduce his or her energy consumption by 5% (personal norm activation) or could follow an announcement in a local newspaper to satisfy expectation of others; in this case social norms play a determinant role. 4) Modeling Using an “understandable, relevant, meaningful, and rewarding (in terms of positive results)” model could motivate people to follow it. 5) Incentives / Disincentives It is not necessary for these strategies to be in monetary form. They are mostly useful for shaping efficiency behavior in end-users. For example, giving incentives for utilizing technological innovations such as energy efficient appliances or insulation methods in households could lead to wider usage of them.
Building%20level%20energy%20consumption%20report%20Diliya%20Murtazina.docx