Logic Model Inputs Outputs Impact Outcome Return on Investment Resources allocated Program activities Audience response Indicators that show Value of changes in to the campaign or conducted to influence to outputs. levels of impact on behavior and the program effort. audiences to perform a the social issue that calculated rate of return desired behavior. was the focus for the on the spending effort. associated with the effort. Printing materials Develop promotional Increased awareness Decreased severity of Cost of food bags and Funding materials to raise of CHOW food insecurity among delivery = $2 Skagit Publishing awareness of CHOW Increased trust of Skagit County youth Money spent on newspaper delivery Conduct focus group to CHOW Better academics promotional materials = system pretest promotional Decrease in perceived among youth $1000 School PSA system materials barriers to signing up Increased physical Funding from local Time of elementary Distribute flyers to (such as with stigma health of youth businesses, individuals, school teachers to schools, grocery stores, issue) and corporations distribute backpack food banks, WIC Increased (unknown) flyers agencies, and other participation rates Donations that the food Agreement with community among children who bank receives schools to put up organizations experience food Increased economic flyers in their schools Coordinate the airing of insecurity benefit due to kids doing Agreement with food PSAs during middle and better in school and banks to put up flyers high school decreased healthcare at their locations announcements costs (unknown) Agreement with Send elementary school grocery stores to put children home with up flyers in their stores backpack flyers Time/effort of Spanish Air radio ads targeted at language translator parents Pretesting activities Notify community organizations and partners of CHOW with press release Summary of Marketing Mix
Logic Model Inputs Outputs Impact Outcome Return on Investment Resources allocated to the campaign or program effort. Program activities conducted to influence audiences to perform a desired behavior. Audience response to outputs. Indicators that show levels of impact on the social issue that was the focus for the effort. Value of changes in behavior and the calculated rate of return on the spending associated with the effort. Printing materials Funding Skagit Publishing newspaper delivery system School PSA system Time of elementary school teachers to distribute backpack flyers Agreement with schools to put up flyers in their schools Agreement with food banks to put up flyers at their locations Agreement with grocery stores to put up flyers in their stores Time/effort of Spanish language translator Pretesting activities Develop promotional materials to raise awareness of CHOW Conduct focus group to pretest promotional materials Distribute flyers to schools, grocery stores, food banks, WIC agencies, and other community organizations Coordinate the airing of PSAs during middle and high school announcements Send elementary school children home with backpack flyers Air radio ads targeted at parents Notify community organizations and partners of CHOW with press release Increased awareness of CHOW Increased trust of CHOW Decrease in perceived barriers to signing up (such as with stigma issue) Increased participation rates among children who experience food insecurity Decreased severity of food insecurity among Skagit County youth Better academics among youth Increased physical health of youth Cost of food bags and delivery = $2 Money spent on promotional materials = $1000 Funding from local businesses, individuals, and corporations (unknown) Donations that the food bank receives Increased economic benefit due to kids doing better in school and decreased healthcare costs (unknown) Summary of Marketing Mix
CHOW_Social-Marketing-Campaign-27nrlpl.docx