Priority Focus 4: Communication Plan Strategic Focus Areas: Centralized focus areas include: Systems Alignment (Access, Chronic Disease and Infant Vitality), Data, Workplace Development and Communications. To promote the CHD’s affordable medical services, community Objectives: internally and externally health education and environmental programs, while providing educational information and resources to improve the quality of life in Cincinnati and being good stewards of the environment. Goals Strategies Measures Resources Timeline Develop systems to Number of Public relations: Build identify and assess placements press releases, Awareness health communication by Marketing collateral press In March: and generate creating and distributed conferences, attention disseminating Meetings and events media through communication attended advisories, pitch Review strategic strategies, messages, and social media letters, wire materials and resources hits services current Publications produced Internal and community Media Relations Audience reached external engagement, Financial value of websites Media Tours relationship materials collateral Multichannel management Annual report, Network Collateral and Special Events community benefit Marketing : governmental Create Speaking report produced social media, relations Engagements Percentage of blogs boilerplate Sponsorships decreased incidence Marketing copy for of disease in focus collateral: Employee approval, Relations areas (specific articles, e.g. Community desired behavior brochures, fliers, ABOUT Engagement and change goal), tip sheets, white US, Philanthropy New benefits offered, papers, ebooks, service and the interventions resource Publications that influenced or manuals, promo Database of etc. supported items, pharmacy clients to speak behavior/mind change bags, posters, and advocate on Suggestion box reports, our behalf themes and number voicemail/email Suggestion box in Confirm of and on hold all internal areas approval messaging (patients and process for Broadcast: employees) media Television, radio, Community interaction webinars, awards programs podcasts, DVDs,
Priority Focus 4: Communication Plan Strategic Focus Areas: Centralized focus areas include: Systems Alignment (Access, Chronic Disease and Infant Vitality), Data, Workplace Development and Communications. Objectives: To internally and externally promote the CHD’s affordable medical services, community health education and environmental programs, while providing educational information and resources to improve the quality of life in Cincinnati and being good stewards of the environment. Goals Strategies Measures Resources Timeline Build Awareness and generate attention through strategic community engagement, relationship management and governmental relations Develop systems to identify and assess health communication by creating and disseminating communication strategies, messages, materials and resources Media Relations Media Tours Collateral Special Events Speaking Engagements Sponsorships Employee Relations Community Engagement and Philanthropy Publications Database of clients to speak and advocate on our behalf Suggestion box in all internal areas (patients and employees) Community awards programs Number of placements Marketing collateral distributed Meetings and events attended and social media hits Publications produced Audience reached Financial value of collateral Annual report, community benefit report produced Percentage of decreased incidence of disease in focus areas (specific desired behavior change goal), New benefits offered, and the interventions that influenced or supported behavior/mind change Suggestion box themes and number of Public relations: press releases, press conferences, media advisories, pitch letters, wire services Internal and external websites Multichannel Network Marketing : social media, blogs Marketing collateral: articles, brochures, fliers, tip sheets, white papers, ebooks, resource manuals, promo items, pharmacy bags, posters, reports, voicemail/email and on hold messaging Broadcast: Television, radio, webinars, podcasts, DVDs, In March: Review current materials Create boilerplate copy for approval, e.g. ABOUT US, service etc. Confirm approval process for media interaction
Cincinnati_Health_Department_Strategic_Plan.docx