Community Survey Develop and implement a Baseline Bench Mark community wide and web survey to capture the current awareness of SCF in the market Communications Develop a 12 page general # Distributed brochure to cover the depth and breadth of SCF Create a trifold takeaway insertion in the Just in Case binders and for events Targeted sponsorships i.e. # of guests in attendance National Philanthropy Day, Talk time a Legacy Event, etc. Due Diligence and Annual Report # Distributed Now Granting Ads General Awareness Profiles # Profiled Youth Engagement YAC Group Social media # of Likes, shares, etc. to – Engagement show increases in SCF Social Media Sites participation RAK Day Increase understanding of endowment building and SCF as an expert Strategies Tactics Measurement Brand Ambassadors Steward donors by provides Increase participation them with VIP opportunities and Increased giving invites where possible Increased Host donor appreciation events stewardship/recommendations and invite brand ambassadors to speak
Community Survey Develop and implement a community wide and web survey to capture the current awareness of SCF in the market Baseline Bench Mark Communications Develop a 12 page general brochure to cover the depth and breadth of SCF Create a trifold takeaway insertion in the Just in Case binders and for events Targeted sponsorships i.e. National Philanthropy Day, a Legacy Event, etc. # Distributed # of guests in attendance Talk time Due Diligence and General Awareness Annual Report Now Granting Ads Profiles # Distributed # Profiled Youth Engagement YAC Group – Social media Engagement SCF Social Media Sites RAK Day # of Likes, shares, etc. to show increases in participation Increase understanding of endowment building and SCF as an expert Strategies Tactics Measurement Brand Ambassadors Steward donors by provides them with VIP opportunities and invites where possible Host donor appreciation events and invite brand ambassadors to speak Increase participation Increased giving Increased stewardship/recommendations
Business-Plan-2015-2017-Nov-2014-update.docx