75% of the 20 most popular car models in Norway DAB as standard or optional. 360,000 car DAB radios have been sold. Prospects DSO expected in 2017, subject to the following conditions Public broadcaster must achieve coverage of 99.5% by 2015. Commercial broadcasters on the national network #1 are required to reach 90% of the population 50% of daily listeners must use a digital platform in 2015. This does not specify market share of listening, but only reach. Currently this is 40% There must be reasonably priced, reliable in-car adaptors on the market by 2015. Added value for the listeners. If the conditions are not met in 2015, the switchover date will be moved to 2019 Current expectations are that they will be achieved. Large scale roll-out of new transmitters is under way. New digital-only services are being launched and digital listening is growing rapidly. A range of automotive aftermarket products is available with more products coming onto the market in 2014. Denmark: population 6 million Current position Target date for DSO: 2019 DAB coverage: 95% DAB penetration1: 37% of households More than 10% of radio listening is on DAB (Source: DR Media Research) Prospects The latest parliamentary Media Agreement 2012-2014 stipulates that the FM band will close by the end of 2019 if at least 50% of radio listening is on digital platforms by that time. There is a plan to build a new regionalised multiplex for commercial radio - launch date of January 2015. At the same time the national single-frequency DAB block now used by public service broadcaster DR may be swapped for two DAB regional frequency blocks presently employed for a single commercial multiplex. The proposed frequency swap will also mark the switch-over of all Danish DAB transmissions to DAB+. This increases the total transmission capacity of DR enough to migrate its nine regional FM-only stations to DAB, and allow the commercial multiplex to develop further. Switzerland: population 8 million Current position
75% of the 20 most popular car models in Norway DAB as standard or optional. 360,000 car DAB radios have been sold. Prospects DSO expected in 2017, subject to the following conditions Public broadcaster must achieve coverage of 99.5% by 2015. Commercial broadcasters on the national network #1 are required to reach 90% of the population 50% of daily listeners must use a digital platform in 2015. This does not specify market share of listening, but only reach. Currently this is 40% There must be reasonably priced, reliable in-car adaptors on the market by 2015. Added value for the listeners. If the conditions are not met in 2015, the switchover date will be moved to 2019 Current expectations are that they will be achieved. Large scale roll-out of new transmitters is under way. New digital-only services are being launched and digital listening is growing rapidly. A range of automotive aftermarket products is available with more products coming onto the market in 2014. Denmark: population 6 million Current position Target date for DSO: 2019 DAB coverage: 95% DAB penetration1: 37% of households More than 10% of radio listening is on DAB (Source: DR Media Research) Prospects The latest parliamentary Media Agreement 2012-2014 stipulates that the FM band will close by the end of 2019 if at least 50% of radio listening is on digital platforms by that time. There is a plan to build a new regionalised multiplex for commercial radio - launch date of January 2015. At the same time the national single-frequency DAB block now used by public service broadcaster DR may be swapped for two DAB regional frequency blocks presently employed for a single commercial multiplex. The proposed frequency swap will also mark the switch-over of all Danish DAB transmissions to DAB+. This increases the total transmission capacity of DR enough to migrate its nine regional FM-only stations to DAB, and allow the commercial multiplex to develop further. Switzerland: population 8 million Current position
Commercial_Radio_Australia_2014.docx