Objective 3: Tackle the (un)-willingness to pay Specific Objectives: To reduce the amount o unpaid bills until the end of financial year 2014/15 by 15% through awareness raising Target Audiences Primary Audiences: Secondary Audiences: Management committees of COWSO Village Executive Officer scale farmers (coffee, maize, fish ponds) District/Town/Municipal Water Engineers Businessmen (company owners) Strategy: Link the services to the costs for water permits. Set the costs into relation to other customer’s expenses (electricity, land, labour etc.). Key Messages Water fees are relatively cheap compared to other thing We protect your access When you pay, we can ensure the water for your activities A water permit eases the access to loans A permit allows you to participate in the management of water Implementation Measure Measure Indicator Evaluated by Costs Timeline in TSH 2014/1015 2015/1016 1 2 3 4 1 2 3 4 Develop a mechanism for a fast-reply on Level of customer Baseline study and Will be complaints (planning workshop, complaint desk satisfaction increased follow-up budgeted for etc.) (pilot zone A, later zone B,C) (8) (as part of to baseline by 20% in the OGP) will be implemented through the Capacity – Capacity Development Plan Development Plan Preparation of tailor-made information 0 packages (pilot zone A, later B,C) Regular Information visits to target audiences 1,650,000.00 (pilot zone A, alter B,C)
Objective 3: Tackle the (un)-willingness to pay Specific Objectives: To reduce the amount o unpaid bills until the end of financial year 2014/15 by 15% through awareness raising Target Audiences Primary Audiences: Management committees of COWSO scale farmers (coffee, maize, fish ponds) Businessmen (company owners) Secondary Audiences: Village Executive Officer District/Town/Municipal Water Engineers Strategy: Link the services to the costs for water permits. Set the costs into relation to other customer’s expenses (electricity, land, labour etc.). Key Messages Water fees are relatively cheap compared to other thing We protect your access When you pay, we can ensure the water for your activities A water permit eases the access to loans A permit allows you to participate in the management of water Implementation Measure Measure Indicator Evaluated by Costs in TSH Timeline 2014/1015 2015/1016 1 2 3 4 1 2 3 4 Develop a mechanism for a fast-reply on complaints (planning workshop, complaint desk etc.) (pilot zone A, later zone B,C) (8) (as part of OGP) – will be implemented through the Capacity Development Plan Level of customer satisfaction increased to baseline by 20% Baseline study and follow-up Will be budgeted for in the Capacity Development Plan Preparation of tailor-made information packages (pilot zone A, later B,C) 0 Regular Information visits to target audiences (pilot zone A, alter B,C) 1,650,000.00
Communication%20Strategy_final.docx