Generic Audience Description: Segmentation Delivery Are there natural Electronic Social media Meetings & Traditional Interpersonal Places groupings of your access events media Consider the List key List any audience? Consider specific places individuals that physical places List existing List formal List any specific attributes from within social could and should where your distribution lists, (conference) and publications or audience brainstorm. media platforms be reached via 1:1 audience listservs, informal (staff media vehicles that that your audience contact (segment) enewsletters meeting) places your are highly focused (segments) use. spends audience (segments) on your audience significant time gather X# of lists SM Metrics, X# X# of events X# exposures X# individual X# placement exposures Metrics X# of times X# recruits Reach/frequency; Response/move For how long Response media metrics to action Response Response Response Worksheet instructions
Generic Audience Description: Segmentation Delivery Are there natural groupings of your audience? Consider attributes from audience brainstorm. Electronic access List existing distribution lists, listservs, enewsletters Social media Consider the specific places within social media platforms that your audience (segments) use. Meetings & events List formal (conference) and informal (staff meeting) places your audience (segments) gather Traditional media List any specific publications or media vehicles that are highly focused on your audience Interpersonal List key individuals that could and should be reached via 1:1 contact Places List any physical places where your audience (segment) spends significant time Metrics X# of lists X# of times Response SM Metrics, X# exposures Response X# of events X# recruits Response X# exposures Reach/frequency; media metrics X# individual Response/move to action X# placement For how long Response Worksheet instructions
Communication%20Planning%20and%20Brainstorming%20Worksheet.docx