Developing a Promotional Message at the EdFirst Foundation References Messages” (Chapter 10), pp. 276-313 “Persuasive Who’s Involved Angela Nguyen, director of donor relations Scenario Angela Nguyen sighed. She glanced at the statistics for the last quarter. Donations to the EdFirst were down 6 percent. Even worse, donations were down nearly 23 percent from two years ago. The foundation received about 5 percent of its revenue from program participants, about 35 percent from federal and state grants, and roughly 60 percent from individual donations. The foundation would need to drop critical services if donations didn’t pick up soon. The EdFirst Foundation provided mentoring, afterschool programs, and other resources for K-12 children from low-income families in inner cities. Any child in any of the ten cities EdFirst operated in qualified for the program. Children from families that fell below the federal poverty line received all services for free. Children from families above the poverty line received the services at highly discounted rates of between $25 and $75 per year. Approximately 92 percent of children participating in EdFirst programs came from families that fell under the federal poverty line. The foundation employed some full-time center directors and part-time staff members. However, most of the work was done by volunteers. For example, all mentors were volunteers. The average mentor had served for nearly 7 years and volunteered an average of 2.3 hours per week to help struggling students. Volunteers also helped with afterschool programs held in EdFirst facilities, developed educational materials, and recruited children to join the programs. Recently, Angela commissioned several third parties to evaluate the performance of the foundation. In the first evaluation, an independent evaluator identified the following impacts for children participating in EdFirst programs: Reading levels improved by 1.4 grade levels after six months of active participation. Reading levels improved by 2.3 grade levels after twelve months of active participation. Math scores improved by 1.9 grade levels after six months of active participation. Math scores improved by 2.6 levels after twelve months of active participation. High school graduation rates in areas served by EdFirst stood at 43 percent. In these same areas, the high school graduation rate for individuals who had participated for at least one year between the ages of 12 and 18 years old was 72 percent. The high school graduation rate for individuals who had participated for at least three years between the ages of 12 and 18 years old was 96 percent.
Developing a Promotional Message at the EdFirst Foundation References “Persuasive Messages” (Chapter 10), pp. 276-313 Who’s Involved Angela Nguyen, director of donor relations Scenario Angela Nguyen sighed. She glanced at the statistics for the last quarter. Donations to the EdFirst were down 6 percent. Even worse, donations were down nearly 23 percent from two years ago. The foundation received about 5 percent of its revenue from program participants, about 35 percent from federal and state grants, and roughly 60 percent from individual donations. The foundation would need to drop critical services if donations didn’t pick up soon. The EdFirst Foundation provided mentoring, afterschool programs, and other resources for K-12 children from low-income families in inner cities. Any child in any of the ten cities EdFirst operated in qualified for the program. Children from families that fell below the federal poverty line received all services for free. Children from families above the poverty line received the services at highly discounted rates of between $25 and $75 per year. Approximately 92 percent of children participating in EdFirst programs came from families that fell under the federal poverty line. The foundation employed some full-time center directors and part-time staff members. However, most of the work was done by volunteers. For example, all mentors were volunteers. The average mentor had served for nearly 7 years and volunteered an average of 2.3 hours per week to help struggling students. Volunteers also helped with afterschool programs held in EdFirst facilities, developed educational materials, and recruited children to join the programs. Recently, Angela commissioned several third parties to evaluate the performance of the foundation. In the first evaluation, an independent evaluator identified the following impacts for children participating in EdFirst programs: Reading levels improved by 1.4 grade levels after six months of active participation. Reading levels improved by 2.3 grade levels after twelve months of active participation. Math scores improved by 1.9 grade levels after six months of active participation. Math scores improved by 2.6 levels after twelve months of active participation. High school graduation rates in areas served by EdFirst stood at 43 percent. In these same areas, the high school graduation rate for individuals who had participated for at least one year between the ages of 12 and 18 years old was 72 percent. The high school graduation rate for individuals who had participated for at least three years between the ages of 12 and 18 years old was 96 percent.
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