Assessment Plan and Report Academic Year 2010-2011 Department/Program of Study: _Marketing___________________________________ Submitted by: __Drs. Vince Pascal and Damon Aiken_________________ ____ Action Due Date Signature CAC Approval Submit initial plan 2nd Friday Fall Qtr 2010 Conduct process 2010-11 academic year Submit findings 4th Friday Spring 2011 Assessment Plan 1 2 3 4 5 6 Learning Objective Strategy/Method Performance Scoring Levels Expectation Outcome Goal of Measurement Characteristics Standard The student will be Select and apply In MKTG 412: MKTG 412: MKTG 412: MKTG 412: able to explain and Segmentation Students develop a Target market MKTG Plan 90% of marketing apply principles of Base(s) to break written marketing adequately 5 = Excellent plans will rate a 3 managing the down a market into plan in which they described in the 4 = Good or better on the marketing mix as viable segments. will be required to marketing plan. 3 = Competent Target Market and they relate to correctly identify 2 = Weak Strategies and marketing planning Develop in-depth and develop at least Position statement 1 = Poor Tactics sections of and integrate these Target Market one marketing mix adequately the plan into a marketing Description strategy in specified. Essay Question plan. accordance with 18 = Excellent 80% of the students Design strategies & objectives listed Marketing 16= Good will receive a 14 or tactics appropriate under Column 2. strategies 14 = Competent higher on the exam to the selected Each student will appropriately 12= Poor questions target market(s) develop at least one developed around 10≤ Failed concerning strategy and its the 4Ps with planning and associated tactic(s) specific detail for MKTG 417: marketing mix outlined in the plan. their MKTG Case strategies. implementation and 100 = Excellent Two essay sufficiently 90 = Good MKTG 417: questions will be articulated in a 80 = Competent 90% of cases will presented in Exam marketing plan 70 = Weak rate an 80 or better. 2 which will report. 60 = Poor require individual students to correctly identify and justify the basis for selecting marketing strategies relevant to a marketing mix. In MKTG 417: A final written case will require individual students to analyze the marketing mix and present strategic recommendations.
Assessment Plan and Report Academic Year 2010-2011 Department/Program of Study: _Marketing___________________________________ Submitted by: __Drs. Vince Pascal and Damon Aiken_________________ ____ Action Due Date Signature CAC Approval Submit initial plan 2nd Friday Fall Qtr 2010 Conduct process 2010-11 academic year Submit findings 4th Friday Spring 2011 Assessment Plan 1 2 3 4 5 6 Learning Outcome Goal Objective Strategy/Method of Measurement Performance Characteristics Scoring Levels Expectation Standard The student will be able to explain and apply principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan. Select and apply Segmentation Base(s) to break down a market into viable segments. Develop in-depth Target Market Description Design strategies & tactics appropriate to the selected target market(s) In MKTG 412: Students develop a written marketing plan in which they will be required to correctly identify and develop at least one marketing mix strategy in accordance with objectives listed under Column 2. Each student will develop at least one strategy and its associated tactic(s) outlined in the plan. Two essay questions will be presented in Exam 2 which will require individual students to correctly identify and justify the basis for selecting marketing strategies relevant to a marketing mix. In MKTG 417: A final written case will require individual students to analyze the marketing mix and present strategic recommendations. MKTG 412: Target market adequately described in the marketing plan. Position statement adequately specified. Marketing strategies appropriately developed around the 4Ps with specific detail for their implementation and sufficiently articulated in a marketing plan report. MKTG 412: MKTG Plan 5 = Excellent 4 = Good 3 = Competent 2 = Weak 1 = Poor Essay Question 18 = Excellent 16= Good 14 = Competent 12= Poor 10≤ Failed MKTG 417: MKTG Case 100 = Excellent 90 = Good 80 = Competent 70 = Weak 60 = Poor MKTG 412: 90% of marketing plans will rate a 3 or better on the Target Market and Strategies and Tactics sections of the plan 80% of the students will receive a 14 or higher on the exam questions concerning planning and marketing mix strategies. MKTG 417: 90% of cases will rate an 80 or better.
CBPA%20Assessment%20Report%20AY%202008-18.docx