INTERNAL COMMUNICATIONS SUMMARISED PLANNING TEMPLATE (ADD NAME OF PROJECT / CAMPAIGN) Authors Signed off by Communications lead WHAT? KEY MESSAGES Key messages Set out the single most important message that makes the project truly engaging to your target audience. Support this with the key reasons why they should believe it. WHO? STAKEHOLDER ANALYSIS Who is the communication aimed at? Think about all the internal and external stakeholders that may be affected by the development/change, whether directly or indirectly. Think about what outcomes you want to achieve do you want to drive a change in the way they think or feel, or – change how they behave? Includes What we want them to What we want them to What we want them Typical Channels Owner Stakeholder think feel to do Group
INTERNAL COMMUNICATIONS SUMMARISED PLANNING TEMPLATE (ADD NAME OF PROJECT / CAMPAIGN) Authors Signed off by Communications lead WHAT? KEY MESSAGES Key messages Set out the single most important message that makes the project truly engaging to your target audience. Support this with the key reasons why they should believe it. WHO? STAKEHOLDER ANALYSIS Who is the communication aimed at? Think about all the internal and external stakeholders that may be affected by the development/change, whether directly or indirectly. Think about what outcomes you want to achieve – do you want to drive a change in the way they think or feel, or change how they behave? Stakeholder Group Includes What we want them to think What we want them to feel What we want them to do Typical Channels Owner
Comms_Plan_Summarised_Template.docx