between -some between -evident surveys and connection surveys and connection product between product between choices surveys and choices surveys and product product choices choices which is mentioned in sales pitch Product - Cost/Development application are are are are incomplete completed completed completed or have with minor with no with no numerous errors errors errors and errors -cereal is (mathematic clearly -unrealistic overpriced, or left labeled cost for but target out) -pricing is cereal may -reasonable reasonable, consider pricing and reflects purchase research Design of box Only a of the Front of the -created an application rough draft box is box is actual box of the front created designed -included of the box is (missing and includes additional completed colour, or the product information it may be product name, using or visuals missing name) 4 colours colour or and is eye product catching name Presentation -at least 1 -at least 3 at 3 of -product, communication of product, of product, product, place, place, place, place, promotion, promotion, promotion, promotion, & price are price, price, & price are mentioned completion, completion, mentioned & customer & customer -at least 1 of are are competition, & customer mentioned mentioned & customer are -they -they are mentioned present the present the mentioned -they front of the front of the -they present the box box present the front of the front of the box box
between surveys and product choices -some connection between surveys and product choices between surveys and product choices -evident connection between surveys and product choices which is mentioned in sales pitch Product Cost/Development application are incomplete or have numerous errors -unrealistic cost for cereal are completed with minor errors -cereal is overpriced, but target may consider purchase are completed with no errors (mathematic or left out) -reasonable pricing are completed with no errors and clearly labeled -pricing is reasonable, and reflects research Design of box application Only a rough draft of the front of the box is completed it may be missing colour or product name of the box is created (missing colour, or product name) Front of the box is designed and includes the product name, using 4 colours and is eye catching -created an actual box -included additional information or visuals Presentation communication -at least 1 of product, place, promotion, price, completion, & customer are mentioned -they present the front of the box -at least 3 of product, place, promotion, price, completion, & customer are mentioned -they present the front of the box - at 3 of product, place, promotion, & price are mentioned -at least 1 of competition, & customer are mentioned -they present the front of the box -product, place, promotion, & price are mentioned & customer are mentioned -they present the front of the box
cereal_campaign_2018.docx