Our Key Challenges for the future Recruitment supply and demand Retention and development of quality employees Increased competition for market share National exposure and brand awareness Increase of product range whilst maintaining price competitiveness Our 5 Key Priorities Customer Service Expansion Marketing Employer of Choice Community Key Priority 1: Customer Service Context Statement: all else, the needs of our customers must not only be met but exceeded at every opportunity. Citistores will become the Australian public’s number one choice. Strategic Objective: Outcomes In-store Assistance Online Shopping Customer Rewards Sales Service Outcome Statement Outcome Statement Outcome Statement Outcome Statement Customers will receive Customers will be able Customers will be Customers will experience prompt, efficient and to shop with Citistores rewarded for their follow up support on all major courteous service each and online with the loyalty to Citistores with purchases providing a every time development of the development of our seamless end to end service loyalty scheme “mycitistores.com.au” opening the doors to “Citiwards” international customers
Our Key Challenges for the future Recruitment supply and demand Retention and development of quality employees Increased competition for market share National exposure and brand awareness Increase of product range whilst maintaining price competitiveness Our 5 Key Priorities Customer Service Expansion Marketing Employer of Choice Community Key Priority 1: Customer Service Context Statement: all else, the needs of our customers must not only be met but exceeded at every opportunity. Strategic Objective: Citistores will become the Australian public’s number one choice. Outcomes In-store Assistance Online Shopping Customer Rewards Sales Service Outcome Statement Customers will receive prompt, efficient and courteous service each and every time Outcome Statement Customers will be able to shop with Citistores online with the development of “mycitistores.com.au” opening the doors to international customers Outcome Statement Customers will be rewarded for their loyalty to Citistores with the development of our loyalty scheme “Citiwards” Outcome Statement Customers will experience follow up support on all major purchases providing a seamless end to end service
Citistores%20Strategic%20Plan%20-%20v6.docx