Timeframe The selected timeframe for this was Friday, November 6, 2015 through Saturday, November 14, 2015. Part of the reason these dates were selected was because of the Paris terrorist attacks that occurred on Friday, November 13. As unfortunate as these attacks were, it is imperative that a political candidate had some sort of response to this sort of tragedy, and monitoring their response, or lack thereof, would have been very telling. Platforms Trump and Clinton both had a similar presence on various platforms in terms of number of followers and frequency of posts; greater focus was placed on the more prominent platforms: Facebook, Twitter, and Instagram. Methodology Explain Equations & Weights Each platform has similar ways that can interact, react, and engage with profiles, and each of those interactions carries a different weight that affects the overall tone (positive or negative) of the post. Key Terms: React: Users or followers will have some sort of immediate, or reaction to “gut”, the post. This is usually a positive response. Interact: Users or followers are compelled to do more than simply click once or twice (to like/favorite); they want their opinion to be heard. Interactions can occur between the User/Follower and the Profile, or between Users/Followers. Facebook Twitter Instagram Like *1 Like *1 Heart *1 Reaction Share Retweet Tag *2 *1 *2 Friend Positive SUM = Positive *3 *3 Comment SCORE Comment Negative Negative Rationale *(-4) *(-4) Interaction Comment Comment lacking Troll / Troll / Unrelated *(-1) Unrelated *(-1) Comment Comment
Timeframe The selected timeframe for this was Friday, November 6, 2015 through Saturday, November 14, 2015. Part of the reason these dates were selected was because of the Paris terrorist attacks that occurred on Friday, November 13. As unfortunate as these attacks were, it is imperative that a political candidate had some sort of response to this sort of tragedy, and monitoring their response, or lack thereof, would have been very telling. Platforms Trump and Clinton both had a similar presence on various platforms in terms of number of followers and frequency of posts; greater focus was placed on the more prominent platforms: Facebook, Twitter, and Instagram. Methodology Explain Equations & Weights Each platform has similar ways that can interact, react, and engage with profiles, and each of those interactions carries a different weight that affects the overall tone (positive or negative) of the post. Key Terms: React: Users or followers will have some sort of immediate, or “gut”, reaction to the post. This is usually a positive response. Interact: Users or followers are compelled to do more than simply click once or twice (to like/favorite); they want their opinion to be heard. Interactions can occur between the User/Follower and the Profile, or between Users/Followers. Facebook Twitter Instagram Reaction Like *1 Like *1 Heart *1 Share *2 Retweet *1 Tag Friend *2 Interaction Positive Comment *3 SUM = SCORE Positive Comment *3 Negative Comment *(-4) Rationale lacking Negative Comment *(-4) Troll / Unrelated Comment *(-1) Troll / Unrelated Comment *(-1)
CompareRepair%20HC-DT%20Final%20Paper%5B1%5D.docx