Executive Summary The Socially Awkward team has developed an in-depth overview and evaluation of two similar businesses Reese’s and Snickers. Throughout this paper, we will discuss each of their different – dimension categories: coordinates, connections, content, and channels. Within coordinates, we will describe their business and communication goals, followed by their internal and external strategies and tactics throughout the connections section. Afterwards, we will break down their content into donut charts and five different effectiveness categories, which will help us analyze each of their social media platforms. The last rated dimension we will discuss is their channels, which include their website and television. Once we tally up our ratings, we will see which business has the least effective social media strategy overall, and then we will provide a
Executive Summary The Socially Awkward team has developed an in-depth overview and evaluation of two similar businesses – Reese’s and Snickers. Throughout this paper, we will discuss each of their different dimension categories: coordinates, connections, content, and channels. Within coordinates, we will describe their business and communication goals, followed by their internal and external strategies and tactics throughout the connections section. Afterwards, we will break down their content into donut charts and five different effectiveness categories, which will help us analyze each of their social media platforms. The last rated dimension we will discuss is their channels, which include their website and television. Once we tally up our ratings, we will see which business has the least effective social media strategy overall, and then we will provide a
Comparisons%20and%20Repairs%20of%20Common%20Businesses%C2%B9%20Social%20Media%20Strategies%5B2%5D.docx