Teaching Strategy There will be different interactive teaching methods during the course. learning, case studies, research projects, enquiry-based learning, role playing cooperative learning, critical thinking exercises, and guest lectures are the most frequently used among them. Class participation is an important part of the course as direct instruction is only 10% of all lecture time. Students are expected to read prepared texts carefully before class in order to be ready to discuss topics in question. Given the importance of class participation, it contributes 40 percent of individual grade. To see the real application of concepts, frameworks, and models is one of the main objectives of the course. Guest speakers are invited to show the real world practice of global marketing. Each speaker provides small task at the end of the workshop coming from his practice. Students are supposed to solve those tasks in small groups and send them to guest lecturer for evaluation. Students will apply marketing frameworks, models, and tools while working on team assignments, which are significant part of cooperative and project-based learning. Grading APPENDIX A TEST EXAMPLE 1. All of the following are market entry strategies except (3 points) Licensing Standardization Franchising Adaptation
Teaching Strategy There will be different interactive teaching methods during the course. learning, case studies, research projects, enquiry-based learning, role playing cooperative learning, critical thinking exercises, and guest lectures are the most frequently used among them. Class participation is an important part of the course as direct instruction is only 10% of all lecture time. Students are expected to read prepared texts carefully before class in order to be ready to discuss topics in question. Given the importance of class participation, it contributes 40 percent of individual grade. To see the real application of concepts, frameworks, and models is one of the main objectives of the course. Guest speakers are invited to show the real world practice of global marketing. Each speaker provides small task at the end of the workshop coming from his practice. Students are supposed to solve those tasks in small groups and send them to guest lecturer for evaluation. Students will apply marketing frameworks, models, and tools while working on team assignments, which are significant part of cooperative and project-based learning. Grading APPENDIX A TEST EXAMPLE 1. All of the following are market entry strategies except (3 points) Licensing Standardization Franchising Adaptation
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