Yahara WINS brings and rural, public and private players together to make a difference in water quality. Yahara WINS bridge technical challenges and funding gaps to support innovative practices in the watershed. Yahara WINS serves as a critical tool helping all participating entities to meet permit compliance related to phosphorus and sediment. Yahara WINS represents lowest cost approach to reach water quality goals in the Yahara Watershed. IV. Target Audiences and Preferred Channels To communicate effectively, Yahara WINS will cultivate target audiences through a series of robust communication channels. Target audiences include: Yahara WINS executive team members (with expectations for pass-through to their organizations and communities); Yahara WINS partners and participating municipalities; Regulators; Farmers in watershed; Additional stakeholder groups (e.g., Smart Growth Greater Madison; UW-Madison’s Office of Sustainability; Yahara Fishing Club); General public; News media; Elected officials; and National organizations and audiences (where doing so will help advance the Yahara WINS effort). Providing credible information through multiple channels ensures participants receive recognition for their engagement as well as encouragement to continue their involvement. Using multiple channels also extends message reach and builds broader awareness of the organization among general audiences. Yahara WINS primary communications channels will likely include: Newsletter (electronic and print); Internal and external meetings and presentations; Website; Email; News media; Social media; Video; Publications; and Signage and displays. Other communications opportunities will be utilized where reasonable and appropriate. Examples may include providing content for publications advanced by others (e.g. Yahara Pride, Dane County, Clean Lakes Alliance), and participating in and perhaps providing sponsorships for relevant events. Appropriately targeted advertising also may be considered. V. Communication and Support
Yahara WINS brings and rural, public and private players together to make a difference in water quality. Yahara WINS bridge technical challenges and funding gaps to support innovative practices in the watershed. Yahara WINS serves as a critical tool helping all participating entities to meet permit compliance related to phosphorus and sediment. Yahara WINS represents lowest cost approach to reach water quality goals in the Yahara Watershed. IV. Target Audiences and Preferred Channels To communicate effectively, Yahara WINS will cultivate target audiences through a series of robust communication channels. Target audiences include: Yahara WINS executive team members (with expectations for pass-through to their organizations and communities); Yahara WINS partners and participating municipalities; Regulators; Farmers in watershed; Additional stakeholder groups (e.g., Smart Growth Greater Madison; UW-Madison’s Office of Sustainability; Yahara Fishing Club); General public; News media; Elected officials; and National organizations and audiences (where doing so will help advance the Yahara WINS effort). Providing credible information through multiple channels ensures participants receive recognition for their engagement as well as encouragement to continue their involvement. Using multiple channels also extends message reach and builds broader awareness of the organization among general audiences. Yahara WINS primary communications channels will likely include: Newsletter (electronic and print); Internal and external meetings and presentations; Website; Email; News media; Social media; Video; Publications; and Signage and displays. Other communications opportunities will be utilized where reasonable and appropriate. Examples may include providing content for publications advanced by others (e.g. Yahara Pride, Dane County, Clean Lakes Alliance), and participating in and perhaps providing sponsorships for relevant events. Appropriately targeted advertising also may be considered. V. Communication and Support
YW_DRAFT_StrategicCommunicationsPlan_Final2.docx