Module 1: Business Economics 4 Hrs Meaning Definitions Characteristics Scope of Business Economics – – –– – Uses/Objectives of Business Economics & Macro Economics. –Micro Module 2: Consumer Behaviour 10 Hrs Approaches to the Study of Consumer Behaviour - Cardinal Approach Law of – Equi-Marginal Utility Ordinal Approach Indifference Curve Analysis – – – Properties Consumer Surplus: Meaning Analysis Limitations-Consumer – – – Sovereignty Limitations – Module 3: Theory of Demand Analysis 15 Hrs Demand Demand Determinants Law of Demand of Demand Price – – –Elasticity – Elasticity Types Determining Factors of Demand Business – – –Elasticity – Applications of Price Elasticity Concepts of Income and Cross Elasticity of – Demand Price Elasticity of Demand Measurement By Total Outlay Method – including mathematical problems- Demand Forecasting Methods Survey of buyers intention Collective opinion Trend projection Economic Indicator. Demand – – – forecasting methods for a new product including mathematical problems.
Module 1: Business Economics 4 Hrs Meaning – Definitions – Characteristics –– Scope of Business Economics – Uses/Objectives of Business Economics –Micro & Macro Economics. Module 2: Consumer Behaviour 10 Hrs Approaches to the Study of Consumer Behaviour - Cardinal Approach – Law of Equi-Marginal Utility – Ordinal Approach – Indifference Curve Analysis – Properties – Consumer Surplus: Meaning – Analysis – Limitations-Consumer Sovereignty – Limitations Module 3: Theory of Demand Analysis 15 Hrs Demand – Demand Determinants – Law of Demand –Elasticity of Demand – Price Elasticity – Types – Determining Factors –Elasticity of Demand – Business Applications of Price Elasticity – Concepts of Income and Cross Elasticity of Demand – Price Elasticity of Demand Measurement By Total Outlay Method including mathematical problems- Demand Forecasting Methods Survey of buyers intention – Collective opinion – Trend projection – Economic Indicator. Demand forecasting methods for a new product including mathematical problems.
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