Person Specification Post Digital Marketing Dept Marketing Coordinator Grade SO1 Ref No Education / Training Criteria Measured By Essential Interview (I) (E) Application (AF) Desirable Assessment Ctre (AC) (D) Presentation (P) GCSE English, Maths (A-C) E AF/I Educated to degree or equivalent in a digital or offline marketing E AF/I specialism Relevant Experience Demonstrate experience of managing a complex website using a CMS E AF/I platform. Experience using Silverstripe CMS or equivalent. E AF/I Demonstrate experience of project managing development projects, E AF/I working with both internal and external agencies. Demonstrate experience of using SEO tools and analysis to improve site E AF/I rankings (including Adwords). Demonstrate experience of analysing and improving the online customer E AF/I journey, and tracking and optimising key events and conversions. Demonstrate success in PPC campaigns, preferably including Facebook E AF/I campaigns. Experience in planning and delivering digital strategies. D AF/I Experience of delivering successful email campaigns and using A/B D AF/I testing. AF/I Demonstrate experience of implementing successful engagement E campaigns on social media. Demonstrable ability to manage a diverse workload and meet deadlines. E AF/I Experience of dealing with customers and colleagues at all levels. E AF/I Experience of working in a busy office and providing high quality E AF/I customer service. Experience in an educational environment. D AF/I Experience of supporting Marketing projects and events. E AF/I Relevant Knowledge/ e / d Measured By Skills & Aptitudes Understanding of HTML and CSS to at least a basic level. E AF/I Strong and up-to-date knowledge of online principles, best practice and E AF/I technology.
Person Specification Post Digital Marketing Coordinator Dept Marketing Grade SO1 Ref No Education / Training Criteria Essential (E) Desirable (D) Measured By Interview (I) Application (AF) Assessment Ctre (AC) Presentation (P) GCSE English, Maths (A-C) Educated to degree or equivalent in a digital or offline marketing specialism E E AF/I AF/I Relevant Experience Demonstrate experience of managing a complex website using a CMS platform. Experience using Silverstripe CMS or equivalent. Demonstrate experience of project managing development projects, working with both internal and external agencies. Demonstrate experience of using SEO tools and analysis to improve site rankings (including Adwords). Demonstrate experience of analysing and improving the online customer journey, and tracking and optimising key events and conversions. Demonstrate success in PPC campaigns, preferably including Facebook campaigns. Experience in planning and delivering digital strategies. Experience of delivering successful email campaigns and using A/B testing. Demonstrate experience of implementing successful engagement campaigns on social media. Demonstrable ability to manage a diverse workload and meet deadlines. Experience of dealing with customers and colleagues at all levels. Experience of working in a busy office and providing high quality customer service. Experience in an educational environment. Experience of supporting Marketing projects and events. E E E E E E D D E E E E D E AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I AF/I Relevant Knowledge/ Skills & Aptitudes e / d Measured By Understanding of HTML and CSS to at least a basic level. Strong and up-to-date knowledge of online principles, best practice and technology. E E AF/I AF/I
2018-Digital-Marketing-Coordinator-Person-Spec.docx