Note: Please do not provide examples of online signage, unless the pages are no longer live. EPA will review your materials online. Other product areas: Stock and sell ENERGY STAR certified air cleaners, HVAC, and other products. Promotions It is also important to show how retailers engaged in ENERGY STAR seasonal promotions. Retailers should use the following format to provide information regarding their level of effort and activities in the following ENERGY STAR promotions. If retailers ran a different product promotion that leveraged EPA resources, please include the information below under the category. “Other” EPA In-Store Impressions EEPS Promotion Resources Efforts (dates (web-based Activities Used? and locations) Activities efforts) - Banner ad, 25k - Partnered - Flip Your - Fridge - LG provided e.g. ENERGY impressions with San Fridge Replace giveaway, FYF to STAR Flip Your - Refrigerator Diego store and Recycle 4/28/16, San stores in large Fridge widget, 50k for Fridge graphic Diego, CA metro areas impressions giveaway ENERGY STAR Flip Your Fridge ENERGY STAR Most Efficient The Cool Choice for Room Air Conditioners Upgrade Now for Hot Savings on a New Heater Other Additional instructions: Do not include examples that do not specifically highlight ENERGY STAR. For example, if you have an in-store promotion and give away for an ENERGY STAR certified refrigerator, but do not specifically highlight/promote the product as ENERGY STAR certified, then the promotion would not be counted in your favor. Section 3: General ENERGY STAR Consumer Education
Note: Please do not provide examples of online signage, unless the pages are no longer live. EPA will review your materials online. Other product areas: Stock and sell ENERGY STAR certified air cleaners, HVAC, and other products. Promotions It is also important to show how retailers engaged in ENERGY STAR seasonal promotions. Retailers should use the following format to provide information regarding their level of effort and activities in the following ENERGY STAR promotions. If retailers ran a different product promotion that leveraged EPA resources, please include the information below under the “Other” category. Promotion EPA Resources Used? Impressions (web-based efforts) In-Store Efforts (dates and locations) EEPS Activities Activities e.g. ENERGY STAR Flip Your Fridge - Flip Your Fridge Replace and Recycle graphic - Banner ad, 25k impressions - Refrigerator widget, 50k impressions - Fridge giveaway, 4/28/16, San Diego, CA - Partnered with San Diego store for Fridge giveaway - LG provided FYF to stores in large metro areas ENERGY STAR Flip Your Fridge ENERGY STAR Most Efficient The Cool Choice for Room Air Conditioners Upgrade Now for Hot Savings on a New Heater Other Additional instructions: Do not include examples that do not specifically highlight ENERGY STAR. For example, if you have an in-store promotion and give away for an ENERGY STAR certified refrigerator, but do not specifically highlight/promote the product as ENERGY STAR certified, then the promotion would not be counted in your favor. Section 3: General ENERGY STAR Consumer Education
2017AppPOY_Retailer.docx