Examining Images According to the Greek philosopher, Aristotle, people use three different strategies to persuade audience Ethos Pathos Logos An argument based on the credibility An argument based on emotions: An argument based on logic: facts of a character or authority fear, desire, sympathy, anger, etc. and figures British/American German Theme Both make use of a 1 2 What method of persuasion is used? What method of persuasion is used? mythical conflict between Pathos or ethos Pathos or ethos good and evil Describe aspects of the poster that Describe aspects of the poster that support support this. this. Presents the enemy as an evil dragon Presents the as an wild lion Perhaps makes use of St George and the Perhaps makes use of Hercules’ feats. dragon imagery—knight Family responsibility was 3 4 What method of persuasion is used? What method of persuasion is used? used to convince men to Pathos Pathos fight. Describe aspects of the poster that Describe aspects of the poster that support support this. this. Appeal to the traditional role of fathers Appeal to the traditional role of fathers as as protector protector War heroes are used to 5 6 What method of persuasion is used? What method of persuasion is used? convince people Ethos Ethos Describe aspects of the poster that Describe aspects of the poster that support support this. this. Kitchner, a war hero, calls men to action Von Hindenberg, a war hero, calls men to action While there was some 7 8 What method of persuasion is used? What method of persuasion is used? truth to the accusation, the Pathos or logos Pathos or logos propaganda used Describe aspects of the poster that Describe aspects of the poster that support frightening images to support this. this. exaggerate the enemy’s Germany is presented as a frightening, British imperialism is depicted as a spider problems. King-Kong like figure, which depicts taking over the world German militarism What patterns do you see in the way governments mobilized their people for war? Generally, the propaganda appealed to the emotions and particularly the emotion of fear. What persuasive strategy did they use the least? Why? The propaganda made little to no appeal to logos, probably because people are better persuaded by emotional appeals or the examples of social heroes.
Examining Images According to the Greek philosopher, Aristotle, people use three different strategies to persuade audience Ethos Pathos Logos An argument based on the credibility of a character or authority An argument based on emotions: fear, desire, sympathy, anger, etc. An argument based on logic: facts and figures British/American German Theme What method of persuasion is used? 1 Pathos or ethos Describe aspects of the poster that support this. Presents the enemy as an evil dragon Perhaps makes use of St George and the dragon imagery—knight What method of persuasion is used? 2 Pathos or ethos Describe aspects of the poster that support this. Presents the as an wild lion Perhaps makes use of Hercules’ feats. Both make use of a mythical conflict between good and evil What method of persuasion is used? 3 Pathos Describe aspects of the poster that support this. Appeal to the traditional role of fathers as protector What method of persuasion is used? 4 Pathos Describe aspects of the poster that support this. Appeal to the traditional role of fathers as protector Family responsibility was used to convince men to fight. What method of persuasion is used? 5 Ethos Describe aspects of the poster that support this. Kitchner, a war hero, calls men to action What method of persuasion is used? 6 Ethos Describe aspects of the poster that support this. Von Hindenberg, a war hero, calls men to action War heroes are used to convince people What method of persuasion is used? 7 Pathos or logos Describe aspects of the poster that support this. Germany is presented as a frightening, King-Kong like figure, which depicts German militarism What method of persuasion is used? 8 Pathos or logos Describe aspects of the poster that support this. British imperialism is depicted as a spider taking over the world While there was some truth to the accusation, the propaganda used frightening images to exaggerate the enemy’s problems. What patterns do you see in the way governments mobilized their people for war? Generally, the propaganda appealed to the emotions and particularly the emotion of fear. What persuasive strategy did they use the least? Why? The propaganda made little to no appeal to logos, probably because people are better persuaded by emotional appeals or the examples of social heroes.
wwi_propoganda_posters.docx