PUBLIC RELATIONS COMMITTEE Tracy Sawyer – To: Board of Directors From: Tracy Sawyer PT, DPT, Chairperson, Public Relations Committee RE: May-September, 2013 Response to Charges from previous Board meetings. BOD 01-10-05 Public Relations Committee is to develop a plan to provide education to district public relations chairs regarding the APTA Brand campaign - ongoing BOD 01-10-06 Public Relations Committee will work with the Director of Communications to implement use of Brand tools within currently established chapter communication avenues ongoing – Activities (Done in conjunction with NYPTA Director of Communications and Public Relations consultant) Goals and objectives for which PR Committee has responsibility Goal I, Obj 1,2,3,4 educate consumers, third party payers, membership, professional – colleagues regarding self-referral Goal II, Obj 3 educate consumers regarding the role of PT as an entry into the – healthcare system Goal VI, Obj 4 educate the public regarding reimbursement – Goal VII, Obj 1,2,3 increase recognition of physical therapy – Meetings, communication and activities 1. Motion presented to BOD for 3 year online ad campaign - motion passed. 2. Meeting at NYPTA Chapter office 6/4/13 PR committee chair, PR – Consultant, Director of Communications and Executive Director to discuss and – plans for the upcoming months ad campaign, NAPS, press releases. – 3. Conference call 7/5/13 to discuss and schedule for creation of online ads of photos, photographer, schedule photo shoot, – locations, recruiting models for shoot. Deadlines determined. 4. 7/31/13 Application for APTA Community Awareness Grant submitted. – 5. 8/7/13 photo shoot for online ad campaign. – 6. 8/13 Review of article for NAPS 2014 –
PUBLIC RELATIONS COMMITTEE – Tracy Sawyer To: Board of Directors From: Tracy Sawyer PT, DPT, Chairperson, Public Relations Committee RE: May-September, 2013 Response to Charges from previous Board meetings. BOD 01-10-05 Public Relations Committee is to develop a plan to provide education to district public relations chairs regarding the APTA Brand campaign - ongoing BOD 01-10-06 Public Relations Committee will work with the Director of Communications to implement use of Brand tools within currently established chapter communication avenues – ongoing Activities (Done in conjunction with NYPTA Director of Communications and Public Relations consultant) Goals and objectives for which PR Committee has responsibility Goal I, Obj 1,2,3,4 – educate consumers, third party payers, membership, professional colleagues regarding self-referral Goal II, Obj 3 – educate consumers regarding the role of PT as an entry into the healthcare system Goal VI, Obj 4 – educate the public regarding reimbursement Goal VII, Obj 1,2,3 – increase recognition of physical therapy Meetings, communication and activities 1. Motion presented to BOD for 3 year online ad campaign - motion passed. 2. Meeting at NYPTA Chapter office 6/4/13 – PR committee chair, PR Consultant, Director of Communications and Executive Director – to discuss and plans for the upcoming months – ad campaign, NAPS, press releases. 3. Conference call 7/5/13 to discuss and schedule for creation of online ads – of photos, photographer, schedule photo shoot, locations, recruiting models for shoot. Deadlines determined. 4. 7/31/13 – Application for APTA Community Awareness Grant submitted. 5. 8/7/13 – photo shoot for online ad campaign. 6. 8/13 – Review of article for NAPS 2014
BOD%20Packet%20-%20Fall%202013.docx