Within your response to Question 3, explain 30 boxes below and 10 were key to the driving results and explained as integral in Question 3, those 10 must be which touchpoints from the below list were featured on the creative reel. integral to reaching your audience and why. Branded Content Mobile/Tablet Product Design Professional Cinema App Engagement Consumer Involvement Closed Loop Marketing Display Ad / User Generated (CLM) Consumer Generated In-App or In-Game Ad Congresses Location-based Viral Communications / Continuing Engagement Real Time Marketing Detail/E-Detail / WOM Interactive Visual Aids (IVAs) Direct Other Video OOH Email In-Office Radio Mail Airport Ecommerce Billboard Merchandizing Events Place-Based Program/Content Guerrilla Transit Spots Retail Experience Ambient Media Other Packaging Buzz Marketing In-Store Merchandizing Point of Care (POC) Sampling/Trial In-Store Video Street Teams Brochures Pharmacy Tagging Coverwraps POP Wraps Electronic Check-In Retailtainment Interactive/Online Video (HAN, Accent Health) Store within a Store Brand Website/Microsite Wallboards Other Sales Promotion Contests Search Engine Marketing PR Digital Video (SEM/SEO) Social Media Display Ads Sponsorship Gaming Custom Publication Trade Shows Geo-based Ads Magazine - Digital
Within your response to Question 3, explain which touchpoints from the below list were integral to reaching your audience and why. 30 boxes below and 10 were key to the driving results and explained as integral in Question 3, those 10 must be featured on the creative reel. Branded Content Mobile/Tablet Product Design Cinema App Professional Engagement Consumer Involvement / User Generated Display Ad Closed Loop Marketing (CLM) Consumer Generated In-App or In-Game Ad Congresses Viral Location-based Communications / Real Time Marketing Continuing Engagement WOM Detail/E-Detail / Interactive Visual Aids (IVAs) Direct Other Video Email OOH In-Office Mail Airport Radio Ecommerce Billboard Merchandizing Events Place-Based Program/Content Guerrilla Transit Spots Ambient Media Other Retail Experience Buzz Marketing Packaging In-Store Merchandizing Sampling/Trial Point of Care (POC) In-Store Video Street Teams Brochures Pharmacy Tagging Coverwraps POP Wraps Electronic Check-In Retailtainment Interactive/Online Video (HAN, Accent Health) Store within a Store Brand Website/Microsite Wallboards Other Contests Sales Promotion Digital Video PR Search Engine Marketing (SEM/SEO) Display Ads Social Media Gaming Custom Publication Sponsorship Geo-based Ads Magazine - Digital Trade Shows
2018_EE_Positive-Change_Env_Entry_Form.docx