Seminars 15 Guided Independent 155 (NB: 1 credit = 10 hours or learning; 10 credits = Total 200 100 hours, etc) to Weighting Name Category Element Component Component Comments objectives include links learning % E1 Total = 100% Written exam % T_ Total = 100% Assignment 1 25% Report Investigation C1 75% Portfolio and Critical review Assignment 2 Coursework C2 Total = 100% % Practical P_ Total = 100% Updated by: Date: Approved by: Date: Alex Lindsay 26/08/16 HE Operations 26/08/16 Recommended and Sources: Boddy, D. (2002) an Introduction’ New Jersey. Prentice Hall ‘Management: M. (2003) Marketing’ New Jersey. Prentice Hall ‘Relationship Chaston, I (1990) for Marketing Excellence’ London. McGraw Hill ‘Managing Cole, G (1998) Theory & Practice’ London. Continuum ‘Management Farrally, M, R and Cochran, A, J. (1998). Science and Golf III Proceedings of the World Scientific – Congress of Golf. Human Kinetics; Leeds. C. (1999) Organisations’ London. Penguin ‘Understanding C (1989) Age of unreason’ Arrow Books ‘The Kotler, P (2000) Management’ Millennium Edition, New Jersey. Prentice Hall ‘Marketing McDonald, M. (2005) Plans. London. Heinemann ‘Marketing Mercer, D. (1996) Oxford. Blackwell. ‘marketing’ Proctor, T (1996) Management’ London. International Thompson Business ‘Marketing WEBSITES
Seminars 15 Guided Independent 155 Total 200 (NB: 1 credit = 10 hours or learning; 10 credits = 100 hours, etc) Category Element Component Name Component Weighting Comments include links to learning objectives Written exam E1 % Total = 100% T_ % Total = 100% Coursework C1 C2 Assignment 1 Assignment 2 25% 75% Total = 100% Report Investigation Portfolio and Critical review Practical P_ % Total = 100% Updated by: Alex Lindsay Date: 26/08/16 Approved by: HE Operations Date: 26/08/16 Recommended and Sources: Boddy, D. (2002) ‘Management: an Introduction’ New Jersey. Prentice Hall M. (2003) ‘Relationship Marketing’ New Jersey. Prentice Hall Chaston, I (1990) ‘Managing for Marketing Excellence’ London. McGraw Hill Cole, G (1998) ‘Management Theory & Practice’ London. Continuum Farrally, M, R and Cochran, A, J. (1998). Science and Golf III – Proceedings of the World Scientific Congress of Golf. Human Kinetics; Leeds. C. (1999) ‘Understanding Organisations’ London. Penguin C (1989) ‘The Age of unreason’ Arrow Books Kotler, P (2000) ‘Marketing Management’ Millennium Edition, New Jersey. Prentice Hall McDonald, M. (2005) ‘Marketing Plans. London. Heinemann Mercer, D. (1996) ‘marketing’ Oxford. Blackwell. Proctor, T (1996) ‘Marketing Management’ London. International Thompson Business WEBSITES
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