Unassisted Duration (hours) preparation Practical Topic Sum for classes № Lectures training and workshops study) 1 Course Introduction 1 1 8 Syllabus Overview 10 2 Globalization 1 2 7 10 3 Global environment 2 3 10 15 4 Global marketing research 2 4 9 (Guest speaker from P&G) 15 5 Global Segmentation and Positioning 2 3 10 15 6 Global Marketing Strategies 2 3 10 15 7 Global Market Entry 2 2 11 Strategies 15 8 Developing New Products for Global 2 Market 2 11 (Guest speaker from Acronis) 15 9 Marketing Products and Services 2 2 6 10 10 Global Pricing 1 2 7 10 11 Global Advertising 1 2 7 10 12 Global Distribution 1 2 7 10 13 Marketing Strategies for Emerging 1 1 8 Markets 12 162 20 29 113 Outline of Lectures and Readings Course Introduction. Syllabus Overview Globalization Key Issues Why to study international marketing; Global Perspective and Global Mindset. Global Managers; Saturation of Domestic Markets. Emerging Markets. Global Competition. Global Cooperation. Internet Revolution; Globalization of Markets: Convergence and Divergence. Impact of Globalization. "Flattening" Of the World. From Connected To World. Benefits and Drawbacks of Marketing Globalization. Evolution of Global Marketing. Domestic Marketing. Export Marketing. International Marketing. Multinational Marketing. Global Marketing. Ethnocentric. Polycentric. Regiocentric. Geocentric.
№ Topic Sum Duration (hours) Unassisted preparation for classes study) Lectures Practical training and workshops 1 Course Introduction Syllabus Overview 10 1 1 8 2 Globalization 10 1 2 7 3 Global environment 15 2 3 10 4 Global marketing research (Guest speaker from P&G) 15 2 4 9 5 Global Segmentation and Positioning 15 2 3 10 6 Global Marketing Strategies 15 2 3 10 7 Global Market Entry Strategies 15 2 2 11 8 Developing New Products for Global Market (Guest speaker from Acronis) 15 2 2 11 9 Marketing Products and Services 10 2 2 6 10 Global Pricing 10 1 2 7 11 Global Advertising 10 1 2 7 12 Global Distribution 10 1 2 7 13 Marketing Strategies for Emerging Markets 12 1 1 8 162 20 29 113 Outline of Lectures and Readings Course Introduction. Syllabus Overview Globalization Key Issues Why to study international marketing; Global Perspective and Global Mindset. Global Managers; Saturation of Domestic Markets. Emerging Markets. Global Competition. Global Cooperation. Internet Revolution; Globalization of Markets: Convergence and Divergence. Impact of Globalization. "Flattening" Of the World. From Connected To World. Benefits and Drawbacks of Marketing Globalization. Evolution of Global Marketing. Domestic Marketing. Export Marketing. International Marketing. Multinational Marketing. Global Marketing. Ethnocentric. Polycentric. Regiocentric. Geocentric.
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