the organisation and management of a business enterprise. Contents Unit- I Foundation of Indian Business: Lectures: 13 Manufacturing and service sectors; and medium enterprises; Problems and government policy. India’s experience of liberalisation and globalisation. Technological innovations and skill Development. in India’ Movement. ‘Make Social responsibility and ethics. Emerging opportunities in business; Franchising, Outsourcing Unit- II Business Enterprises Lectures: 13 Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative society; Limited Liability Partnership; Choice of Form of Organization. Government - Business Interface; Rationale and Forms of Public Enterprises. International Business.Multinational Corporations Unit- III Management and Organisation Lectures: 13 The Process of Management: Planning; Decision-making; Strategy Formulation. Organizing: Considerations; Departmentation Functional, – Project, Matrix and Network; Delegation and Decentralization of Authority; Groups and Teams Unit- IV Leadership, Motivation and Control Lectures: 13 Leadership: Concept and Styles; Trait and Situational Theory of Leadership. Motivation: Concept and Importance; Maslow’s Need Hierarchy Theory; Herzberg Two Factors Theory. Communication: Process and Barriers; Control: Concept and Process. Unit IV Functional Areas of Management Lectures: 13 – Marketing Management: Marketing Concept; Marketing Mix; Product Life Cycle; Pricing Policies and Practices. Financial Management: Concept and Objectives; Sources of Funds Equity Shares, Debentures, Human Resource – Management: Concept and Functions; Basic Dynamics of Employer -
the organisation and management of a business enterprise. Contents Unit- I Foundation of Indian Business: Lectures: 13 Manufacturing and service sectors; and medium enterprises; Problems and government policy. India’s experience of liberalisation and globalisation. Technological innovations and skill Development. ‘Make in India’ Movement. Social responsibility and ethics. Emerging opportunities in business; Franchising, Outsourcing Unit- II Business Enterprises Lectures: 13 Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative society; Limited Liability Partnership; Choice of Form of Organization. Government - Business Interface; Rationale and Forms of Public Enterprises. International Business.Multinational Corporations Unit- III Management and Organisation Lectures: 13 The Process of Management: Planning; Decision-making; Strategy Formulation. Organizing: Considerations; Departmentation – Functional, Project, Matrix and Network; Delegation and Decentralization of Authority; Groups and Teams Unit- IV Leadership, Motivation and Control Lectures: 13 Leadership: Concept and Styles; Trait and Situational Theory of Leadership. Motivation: Concept and Importance; Maslow’s Need Hierarchy Theory; Herzberg Two Factors Theory. Communication: Process and Barriers; Control: Concept and Process. Unit – IV Functional Areas of Management Lectures: 13 Marketing Management: Marketing Concept; Marketing Mix; Product Life Cycle; Pricing Policies and Practices. Financial Management: Concept and Objectives; Sources of Funds – Equity Shares, Debentures, Human Resource Management: Concept and Functions; Basic Dynamics of Employer -
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