BMA 5013 CLASS OUTLINE—SUBJECT TO CHANGE BEFORE JANUARY 1, 2014 – (RR: required reading; OP.: Optional; All cases are required readings) Session 1 Course Introduction 14/16 Jan. The Concept of Strategy 1. RR: What is Strategy by Michael. E. Porter 2. OP.: (Grant, Ch. 1) Session 2 Industry Competitive Analysis 21/23 Jan. 1. RR: The Structural Analysis of Industries, Chapter 1 in Competitive Strategy by Michael E. Porter, pages 3-33 2. RR: The five forces that shape competitive strategy, by Michael E. Porter 3. Generic Strategies, Ch.2 in Competitive Strategy by Michael E. Porter, pages 11-25) OP.: 4. OP.: Grant, Ch. 3 CASE: Cola Wars Continue: Coke vs. Pepsi in 2010 (9-711-462) presentation: A competitive analysis of the Liner Shipping Industry Session 3 Organizational Resources & Capabilities 28/30 Jan. 1. RR: Evaluating a Firm’s Internal Capabilities, Chapter 3 in Strategic Management and Competitive Advantage by Jay B. Barney and William S. Hesterley, 3rd ed., pages 64-96 2. RR: The Value Chain and Competitive Advantage, Chapter 2 in Competitive Advantage by Michael E. Porter, pages 33-61 3. OP: Ch. 5 & 6 CASE: Harlequin Enterprises (903M07 (Ivey)) Group Presentation: Resources and SouthWest Airlines success Session 4 Competitive Dynamics & Sustaining Competitive Advantage 4/6 Feb. 1. Competitive Moves, Chapter 5 in Competitive Strategy by Michael E. Porter RR: 2. OP.: Grant, Ch. 4 & 8 CASE: Matching Dell (9-799-158) Dell's recent performance Group Presentation:
BMA 5013 – CLASS OUTLINE—SUBJECT TO CHANGE BEFORE JANUARY 1, 2014 (RR: required reading; OP.: Optional; All cases are required readings) Session 1 14/16 Jan. Course Introduction The Concept of Strategy 1. RR: What is Strategy by Michael. E. Porter 2. OP.: (Grant, Ch. 1) Session 2 21/23 Jan. Industry Competitive Analysis 1. RR: The Structural Analysis of Industries, Chapter 1 in Competitive Strategy by Michael E. Porter, pages 3-33 2. RR: The five forces that shape competitive strategy, by Michael E. Porter 3. OP.: Generic Strategies, Ch.2 in Competitive Strategy by Michael E. Porter, pages 11-25) 4. OP.: Grant, Ch. 3 CASE: Cola Wars Continue: Coke vs. Pepsi in 2010 (9-711-462) presentation: A competitive analysis of the Liner Shipping Industry Session 3 28/30 Jan. Organizational Resources & Capabilities 1. RR: Evaluating a Firm’s Internal Capabilities, Chapter 3 in Strategic Management and Competitive Advantage by Jay B. Barney and William S. Hesterley, 3rd ed., pages 64-96 2. RR: The Value Chain and Competitive Advantage, Chapter 2 in Competitive Advantage by Michael E. Porter, pages 33-61 3. OP: Ch. 5 & 6 CASE: Harlequin Enterprises (903M07 (Ivey)) Group Presentation: Resources and SouthWest Airlines success Session 4 4/6 Feb. Competitive Dynamics & Sustaining Competitive Advantage 1. RR: Competitive Moves, Chapter 5 in Competitive Strategy by Michael E. Porter 2. OP.: Grant, Ch. 4 & 8 CASE: Matching Dell (9-799-158) Group Presentation: Dell's recent performance
BMA5013_AJ_1320.docx