take short holiday breaks in their own backyard 7 Existing and Emerging National Landscapes Program” “Australia’s – Policies initiative that aims to achieve conservation, “an social and economic outcomes for Australia and its regions via the promotion of superlative Many organisations are involved in the development of nature-based tourism experiences. The Program tourism policy affecting the study region, as shown in will help to ensure that our natural and cultural the following diagram. experiences are protected for our future and enjoyed by locals and visitors in a sustainable Figure 35: Tourism policy connections, East Coast Tasmania manner.” Tourism Australia Most of Tasmania is a National Landscape in this program, including the East Coast Region. The Brand Australia research and marketing – program aims, in part, to leverage iconic landscapes to generate tourism investment and sustainable visitation. no life” encouraging Australians to “No – Tourism Service aims of the Australian Government’s Tasmania Sustainable Regional Development Manage, develop Pprogram, is part-funding the present project. Maximise the and promote contribution of visitor services in Tourism Tourism Tasmania tourism to parks and Industry Tasmania's economic growth Council Tourism Tasmania’s latest strategic plan Tourism 21 – aims to lift international and interstate visitor spending – Tourism from a forecast of $1.80 billion in 2021 to $2.05 billion. Northern The key market is interstate visitors. East Coast Tasmania Regional The plan focuses on four key factors: Tourism Destination development and Marketing marketing Destination development and Access marketing Product development Parks and Wildlife Workforce development Break O’Day, Dorset and nothing like Australia” “There’s – Glamorgan/Spring Bay Councils general international marketing campaign Infrastructure and destination development Under the heading of product development, a key action of interest to this project is: Tourism Operators Securing legislation and approvals for tourism activity in natural areas, and supporting the creation of iconic tourism infrastructure 7.1 Tourism Australia developments in these areas The key role of Tourism Australia is marketing Tourism Tasmania, 2013 Australian destinations to international audiences. It also has roles in market research, in coordinating This strategy remains in place following the change of access arrangements and in providing general advice Government. Clearly, State Government is keen to on industry development. ensure that Parks and Reserves can contribute to economic outcomes whilst preserving the natural and Current programs relevant to East Coast Tasmania are: cultural values for which they were established.
7 Existing and Emerging Policies Many organisations are involved in the development of tourism policy affecting the study region, as shown in the following diagram. Figure 35: Tourism policy connections, East Coast Tasmania Tourism Australia Brand Australia – research and marketing “No no life” – encouraging Australians to take short holiday breaks in their own backyard “Australia’s National Landscapes Program” – “an initiative that aims to achieve conservation, social and economic outcomes for Australia and its regions via the promotion of superlative nature-based tourism experiences. The Program will help to ensure that our natural and cultural experiences are protected for our future and enjoyed by locals and visitors in a sustainable manner.” Most of Tasmania is a National Landscape in this program, including the East Coast Region. The program aims, in part, to leverage iconic landscapes to generate tourism investment and sustainable visitation. Tourism Tasmania Maximise the contribution of tourism to Tasmania's economic growth East Coast Regional Tourism Destination development and marketing Parks and Wildlife Service Manage, develop and promote visitor services in parks and Tourism Northern Tasmania Destination development and marketing Tourism Industry Council aims of the Australian Government’s Sustainable Regional Development Pprogram, is part-funding the present project. Tourism Tasmania Tourism Tasmania’s latest strategic plan – Tourism 21 – aims to lift international and interstate visitor spending from a forecast of $1.80 billion in 2021 to $2.05 billion. The key market is interstate visitors. The plan focuses on four key factors: Marketing Access Product development Workforce development Break O’Day, Dorset and Glamorgan/Spring Bay Councils Infrastructure and destination development Tourism Operators 7.1 Tourism Australia The key role of Tourism Australia is marketing Australian destinations to international audiences. It also has roles in market research, in coordinating access arrangements and in providing general advice on industry development. Current programs relevant to East Coast Tasmania are: “There’s nothing like Australia” – general international marketing campaign Under the heading of product development, a key action of interest to this project is: Securing legislation and approvals for tourism activity in natural areas, and supporting the creation of iconic tourism infrastructure developments in these areas Tourism Tasmania, 2013 This strategy remains in place following the change of Government. Clearly, State Government is keen to ensure that Parks and Reserves can contribute to economic outcomes whilst preserving the natural and cultural values for which they were established.
bod-council-sustainable-tourism-options-report.docx