COMMUNICATIONS TOUCHPOINTS Notes: On the creative reel, you must show at least one complete Select all touchpoints used in the effort, based example of each communication touchpoint that was on the options provided in the below chart. integral to the effort’s success. For example, if you mark Within your response to Question 3, explain 30 boxes below and 10 were key to the driving results and explained as integral in Question 3, those 10 must be which touchpoints from the below list were featured on the creative reel. integral to reaching your audience and why. Branded Content Mobile/Tablet Product Design Professional Cinema App Engagement Consumer Involvement Closed Loop Marketing Display Ad / User Generated (CLM) Consumer Generated In-App or In-Game Ad Congresses Location-based Communications / Continuing Engagement Real Time Marketing Detail/E-Detail / WOM Interactive Visual Aids (IVAs) Direct Other Video OOH Email In-Office Radio Mail Airport Ecommerce Billboard Merchandizing Events Place-Based Program/Content Guerrilla Transit Spots Retail Experience Ambient Media Other Packaging Buzz Marketing In-Store Merchandizing Point of Care (POC) Sampling/Trial In-Store Video Street Teams Brochures Pharmacy Tagging Coverwraps POP Wraps Electronic Check-In Retailtainment Interactive/Online Video (HAN, Accent Health) Store within a Store Brand Website/Microsite Wallboards Other Sales Promotion Contests Other Search Engine Marketing PR Digital Video (SEM/SEO) Print Social Media Display Ads
COMMUNICATIONS TOUCHPOINTS Select all touchpoints used in the effort, based on the options provided in the below chart. Within your response to Question 3, explain which touchpoints from the below list were integral to reaching your audience and why. Notes: On the creative reel, you must show at least one complete example of each communication touchpoint that was integral to the effort’s success. For example, if you mark 30 boxes below and 10 were key to the driving results and explained as integral in Question 3, those 10 must be featured on the creative reel. Branded Content Mobile/Tablet Product Design Cinema App Professional Engagement Consumer Involvement / User Generated Display Ad Closed Loop Marketing (CLM) Consumer Generated In-App or In-Game Ad Congresses Location-based Communications / Real Time Marketing Continuing Engagement WOM Detail/E-Detail / Interactive Visual Aids (IVAs) Direct Other Video Email OOH In-Office Mail Airport Radio Ecommerce Billboard Merchandizing Events Place-Based Program/Content Guerrilla Transit Spots Ambient Media Other Retail Experience Buzz Marketing Packaging In-Store Merchandizing Sampling/Trial Point of Care (POC) In-Store Video Street Teams Brochures Pharmacy Tagging Coverwraps POP Wraps Electronic Check-In Retailtainment Interactive/Online Video (HAN, Accent Health) Store within a Store Brand Website/Microsite Wallboards Other Contests Other Sales Promotion Digital Video PR Search Engine Marketing (SEM/SEO) Display Ads Print Social Media
2018_Euro-Effie-Awards_EntryForm.docx