Table of Evaluation Activities This table of key evaluation activities, which is a new requirement for brief and final evaluation reports as part of the Evaluation Methods and Design section, provides a snapshot view of the essential parameters of the process and/or outcome evaluation activities that made a difference in work on your objective. It serves as an easy reference point for readers as they follow the story of your efforts. Key Outcome and Process Evaluation Activities Evaluation Activity Purpose Sample Instrument Analysis Timing/ Source Method Waves Outcome Document/Record Measure evidence Census of all Evaluation Tally of Year 3 Review of county records of enforcement, licenses issued + Consultant licenses, 1 Wave showing collection of fines or suspensions compliance records fines, and tobacco retail license in the city of suspensions fees + fines Savannah issued Store Observations of Measure evidence Random sample of Project Tally Post signage of enforcement of 40 stores adoption signage area 1 Wave Process Key Informant Interviews Measure the level of Purposive sample of Evaluation Content Year 1 with city council support and 10 Consultant analysis 1 Wave members and retailers opposition to TRL; (5 in each of 2 cities) re: licensing policy identify facilitators and barriers to policy adoption Statewide HSHC Measure the Census of 160 Stanford Descriptive Year 2 Observations availability of retailers University statistics 1 Wave various tobacco (optimal sample products and size) marketing Statewide HSHC Public Measure public Convenience Tobacco Descriptive Year 3 Intercept Survey opinion on policy sample of 200 Control statistics 1 Wave issues in the retail (100 in each of the Evaluation environment 2 cities) Center In English & Spanish Statewide HSHC Measure the level of Purposive sample of Tobacco Descriptive Year 3 Key Informant Interviews support and 8 Control statistics and 1 Wave with city council opposition to a (2 in each of 4 Evaluation content members, supervisors variety of tobacco jurisdictions) Center analysis and staff control issues Statewide HSHC Media Measure the level of Census of all 6 print, Tobacco Descriptive Year 3 Activity Record support or radio and online Control statistics and 1 Wave
Table of Evaluation Activities This table of key evaluation activities, which is a new requirement for brief and final evaluation reports as part of the Evaluation Methods and Design section, provides a snapshot view of the essential parameters of the process and/or outcome evaluation activities that made a difference in work on your objective. It serves as an easy reference point for readers as they follow the story of your efforts. Key Outcome and Process Evaluation Activities Evaluation Activity Purpose Sample Instrument Source Analysis Method Timing/ Waves Outcome Document/Record Review of county records showing collection of tobacco retail license fees + fines Measure evidence of enforcement, fines or suspensions Census of all licenses issued + compliance records in the city of Savannah Evaluation Consultant Tally of licenses, fines, and suspensions issued Year 3 1 Wave Store Observations of signage Measure evidence of enforcement of signage area Random sample of 40 stores Project Tally Post adoption 1 Wave Process Key Informant Interviews with city council members and retailers re: licensing policy Measure the level of support and opposition to TRL; identify facilitators and barriers to policy adoption Purposive sample of 10 (5 in each of 2 cities) Evaluation Consultant Content analysis Year 1 1 Wave Statewide HSHC Observations Measure the availability of various tobacco products and marketing Census of 160 retailers (optimal sample size) Stanford University Descriptive statistics Year 2 1 Wave Statewide HSHC Public Intercept Survey Measure public opinion on policy issues in the retail environment Convenience sample of 200 (100 in each of the 2 cities) In English & Spanish Tobacco Control Evaluation Center Descriptive statistics Year 3 1 Wave Statewide HSHC Key Informant Interviews with city council members, supervisors and staff Measure the level of support and opposition to a variety of tobacco control issues Purposive sample of 8 (2 in each of 4 jurisdictions) Tobacco Control Evaluation Center Descriptive statistics and content analysis Year 3 1 Wave Statewide HSHC Media Activity Record Measure the level of support or Census of all 6 print, radio and online Tobacco Control Descriptive statistics and Year 3 1 Wave
20170511-eval-activities-table-template-001-02.docx