COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN BCB1120/BCB1112 Consumer Behaviour: Leon Schiffman and Pearson Global and Southern Leslie Kanuk African Perspectives BBH1011/BBH11X1 Principles of Kotler, P. Armstrong, G & Pearson Marketing: Global and Tait, M. Southern African Perspectives. 2nd Ed. SECOND YEAR COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN Sell Ingram, Laforge, Avila, Cengage BPS2211/BPS2112 Schwepker, Williams BMR2112 Handbook of Public Skinner, Mersham, Oxford Relations Benecke BVB2220/BVB2221 Sales Management Antonie Drotsky Juta THIRD YEAR COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN BCB3300/BCB3301 Relationship Berndt & Tait Juta marketing and customer relationship management International Bothma & Burgess Oxford Marketing Entrepreneurship: Venter, Urban, Rwigema Oxford theory in practice 3rd ed. Consumer Behaviour: Leon Schiffman and Pearson BCB3330/BCB3332 Global and Southern Leslie African Perspectives BVB3120/BVB3121 Management Antonie Drotsky Juta 3. UNDERGRADUATE MODULES IN THE SCHOOL OF MANAGEMENT SCIENCES 3.1 BUSINESS MANAGEMENT Undergraduate Modules EB121/EBC1X1 Introduction to Business Management and Entrepreneurship (Incl. Augmented) Entrepreneurship (for Humanities) Introduction to the Business Functions (Incl. Augmented) EBMV112/EBMD106 Entrepreneurship (for Social Sciences) EBF1001 Financial Planning EBM201 Marketing Management EBF201 Personal Financial Planning
COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN BCB1120/BCB1112 Consumer Behaviour: Global and Southern African Perspectives Leon Schiffman and Leslie Kanuk Pearson BBH1011/BBH11X1 Principles of Marketing: Global and Southern African Perspectives. 2nd Ed. Kotler, P. Armstrong, G & Tait, M. Pearson SECOND YEAR COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN BPS2211/BPS2112 Sell Ingram, Laforge, Avila, Schwepker, Williams Cengage BMR2112 Handbook of Public Relations Skinner, Mersham, Benecke Oxford BVB2220/BVB2221 Sales Management Antonie Drotsky Juta THIRD YEAR COURSE/CODE TITLE AUTHOR PUBLISHER & ISBN BCB3300/BCB3301 Relationship marketing and customer relationship management Berndt & Tait Juta International Marketing Bothma & Burgess Oxford Entrepreneurship: theory in practice 3rd ed. Venter, Urban, Rwigema Oxford BCB3330/BCB3332 Consumer Behaviour: Global and Southern African Perspectives Leon Schiffman and Leslie Pearson BVB3120/BVB3121 Management Antonie Drotsky Juta 3. UNDERGRADUATE MODULES IN THE SCHOOL OF MANAGEMENT SCIENCES 3.1 BUSINESS MANAGEMENT Undergraduate Modules EB121/EBC1X1 Introduction to Business Management and Entrepreneurship (Incl. Augmented) Entrepreneurship (for Humanities) Introduction to the Business Functions (Incl. Augmented) EBMV112/EBMD106 Entrepreneurship (for Social Sciences) EBF1001 Financial Planning EBM201 Marketing Management EBF201 Personal Financial Planning
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