Goal 4: Implement proven marketing strategies to engage individuals, families, employers, and others in basic skills workforce education opportunities. Objective Strategy Group(s) Involved Expected Outputs or Outcomes 4.1 Work with AEAC, SBCTC 4.1a Coordinate statewide OSPI; SBCTC; WWA; WDC; DSHS; 4.1a Increased awareness of HS Communications, and identified information sessions to frontline Dept. of Commerce; Community completion options; higher HS stakeholders to get the word out staff of partner agencies. Action Councils; Head Start; local completion rates. about the array of free and CTCs; other partner agencies. options available to the 4.1b Showcase HS completion DSHS; Dept. of Commerce; WDC; 4.1b Increased levels of partnership nearly 600,000 individuals in options at stakeholder meetings Community Action Councils; Head between providers in aligning HS Washington state who are in and conferences across the state. Start; ESD completion strategies. need of completing a high school credential. 4.1c Provide HS completion Commissions: African American 4.1c Increase employer involvement. information to Advisory Boards, Affairs; Governor’s Office of Indian Commissions, and employers Affairs (GOIA); Asian Pacific American Affairs; WA State Commission on Hispanic Affairs 4.2 Use social media to recruit 4.2a Utilize Facebook, Instagram, and SBCTC BEdA and Communications 4.2 Increased outreach to broader other social media tools staff base of clients/students.
Goal 4: Implement proven marketing strategies to engage individuals, families, employers, and others in basic skills workforce education opportunities. Objective Strategy Group(s) Involved Expected Outputs or Outcomes 4.1 Work with AEAC, SBCTC Communications, and identified stakeholders to get the word out about the array of free and options available to the nearly 600,000 individuals in Washington state who are in need of completing a high school credential. 4.2 Use social media to recruit 4.1a Coordinate statewide information sessions to frontline staff of partner agencies. 4.1b Showcase HS completion options at stakeholder meetings and conferences across the state. 4.1c Provide HS completion information to Advisory Boards, Commissions, and employers 4.2a Utilize Facebook, Instagram, and other social media tools OSPI; SBCTC; WWA; WDC; DSHS; Dept. of Commerce; Community Action Councils; Head Start; local CTCs; other partner agencies. DSHS; Dept. of Commerce; WDC; Community Action Councils; Head Start; ESD Commissions: African American Affairs; Governor’s Office of Indian Affairs (GOIA); Asian Pacific American Affairs; WA State Commission on Hispanic Affairs SBCTC BEdA and Communications staff 4.1a Increased awareness of HS completion options; higher HS completion rates. 4.1b Increased levels of partnership between providers in aligning HS completion strategies. 4.1c Increase employer involvement. 4.2 Increased outreach to broader base of clients/students.
2016-18-aeac-workplan.docx