MODULE AIMS: review consumer and organisational markets •To analyse and assess the role marketing plays in influencing the innovative effects of businesses •To and organisations evaluate the opportunities for integration of the marketing mix and managing marketing change •To in a business or organisation ASSESSED LEARNING OUTCOMES: (additional guidance below) At the end of the module the learner will be expected to be able to: Appraise the influence that marketing communication plays in the internal and external environment of a rural business Critically assess the methods of influencing consumer markets and behaviour particularly in a rural locations Analyse the effectiveness of different distribution channels and their relationship to marketing strategy Evaluate the development of marketing planning and competitive strategy, appropriate to a particular business or situation DATE OF APPROVAL: 01 April 2013 FACULTY/OFFICE: Academic Partnerships 01 Sept 2013 Duchy College DATE OF IMPLEMENTATION: SCHOOL/PARTNER: DATE(S) OF APPROVED TERM/SEMESTER: All Year CHANGE: Additional (for office use only): SECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes. ACADEMIC YEAR: 2016-2017 NATIONAL COST CENTRE: 133 MODULE LEADER: Mr Paul Ward OTHER MODULE STAFF: None SUMMARY of MODULE CONTENT segmentation, market research, target markets, pricing decisions •Market in its managerial context; •Marketing plans & their link with the corporate purpose. •Marketing of market opportunities; •Analysis markets and positioning; •Target and controlling marketing plan •Implementing SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions] Scheduled Activities Hours Comments/Additional Information Lecture 55 Classroom Delivery Guided Independent Study 145 (NB: 1 credit = 10 or learning; 10 credits = 100 200 hours, etc)
MODULE AIMS: •To review consumer and organisational markets •To analyse and assess the role marketing plays in influencing the innovative effects of businesses and organisations •To evaluate the opportunities for integration of the marketing mix and managing marketing change in a business or organisation ASSESSED LEARNING OUTCOMES: (additional guidance below) At the end of the module the learner will be expected to be able to: Appraise the influence that marketing communication plays in the internal and external environment of a rural business Critically assess the methods of influencing consumer markets and behaviour particularly in a rural locations Analyse the effectiveness of different distribution channels and their relationship to marketing strategy Evaluate the development of marketing planning and competitive strategy, appropriate to a particular business or situation DATE OF APPROVAL: 01 April 2013 FACULTY/OFFICE: Academic Partnerships DATE OF IMPLEMENTATION: 01 Sept 2013 SCHOOL/PARTNER: Duchy College DATE(S) OF APPROVED CHANGE: TERM/SEMESTER: All Year Additional (for office use only): SECTION B: DETAILS OF TEACHING, LEARNING AND ASSESSMENT Items in this section must be considered annually and amended as appropriate, in conjunction with the Module Review Process. Some parts of this page may be used in the KIS return and published on the extranet as a guide for prospective students. Further details for current students should be provided in module guidance notes. ACADEMIC YEAR: 2016-2017 NATIONAL COST CENTRE: 133 MODULE LEADER: Mr Paul Ward OTHER MODULE STAFF: None SUMMARY of MODULE CONTENT •Market segmentation, market research, target markets, pricing decisions •Marketing in its managerial context; •Marketing plans & their link with the corporate purpose. •Analysis of market opportunities; •Target markets and positioning; •Implementing and controlling marketing plan SUMMARY OF TEACHING AND LEARNING [Use HESA KIS definitions] Scheduled Activities Hours Comments/Additional Information Lecture 55 Classroom Delivery Guided Independent Study 145 200 (NB: 1 credit = 10 or learning; 10 credits = 100 hours, etc)
BScHons-Rural-Business-Management-Top-Up-2016-17-20-Sept-2016-uploaded-2.docx