Background-My idea for this project came from my observation trip to the local Kroger in Athens, GA. While in the store I noticed how many people were in the produce section in comparison to other parts and isles. This led me to think about produce and how it is a necessity in almost every American home. Continuing to look around the produce section I saw an abundance of fruits and vegetables, so many in fact it led me to realize that probably only a small portion of these foods would be purchased in-store before they go bad. Continuing to think about this brought up the idea of how many resources and energy were spent on growing and distributing all of these products, such as water, fertilizer, and manpower. Many of these items also were grown in other areas of the country, very far away from Athens, expounding on the energy that goes into these products. I also realized how my food log fit into the overall consumer’s food consumption, and came to the conclusion that they were very similar. I as well tended to purchase the cheaper option versus the quality option, and ate all similar to the ones that I saw being purchased. The foods that I chose mainly had a longer shelf life that were not too difficult to make, such as the frozen waffles (appendix) which is what the majority of the foods I saw being purchased. Overall I think that my food choices closely resembled the public’s food choices on what they chose and also how much they spent. When developing my posters the first thing that came to my mind was to immediately give the viewer a visual to grab their attention and quickly let them know what the poster is about. I gathered many facts from multiple websites such as , and others all sourced in the bibliography. This gave the viewer some quick facts about food waste energy, and how it affects them as well as the rest of the country, some including that the U.S. wastes forty percent of its food every year (Marketwatch). I made sure the facts were short and impactful to keep the viewer’s attention while informing them. Methods-I developed the main message for my poster campaign by thinking about the overall idea of my research and what I think best represented food energy waste. I wanted the poster to be visually appealing, attention getting, and
Background-My idea for this project came from my observation trip to the local Kroger in Athens, GA. While in the store I noticed how many people were in the produce section in comparison to other parts and isles. This led me to think about produce and how it is a necessity in almost every American home. Continuing to look around the produce section I saw an abundance of fruits and vegetables, so many in fact it led me to realize that probably only a small portion of these foods would be purchased in-store before they go bad. Continuing to think about this brought up the idea of how many resources and energy were spent on growing and distributing all of these products, such as water, fertilizer, and manpower. Many of these items also were grown in other areas of the country, very far away from Athens, expounding on the energy that goes into these products. I also realized how my food log fit into the overall consumer’s food consumption, and came to the conclusion that they were very similar. I as well tended to purchase the cheaper option versus the quality option, and ate all similar to the ones that I saw being purchased. The foods that I chose mainly had a longer shelf life that were not too difficult to make, such as the frozen waffles (appendix) which is what the majority of the foods I saw being purchased. Overall I think that my food choices closely resembled the public’s food choices on what they chose and also how much they spent. When developing my posters the first thing that came to my mind was to immediately give the viewer a visual to grab their attention and quickly let them know what the poster is about. I gathered many facts from multiple websites such as , and others all sourced in the bibliography. This gave the viewer some quick facts about food waste energy, and how it affects them as well as the rest of the country, some including that the U.S. wastes forty percent of its food every year (Marketwatch). I made sure the facts were short and impactful to keep the viewer’s attention while informing them. Methods-I developed the main message for my poster campaign by thinking about the overall idea of my research and what I think best represented food energy waste. I wanted the poster to be visually appealing, attention getting, and
brinkley_stephen_project1_report.docx