website and/or email. The review will include response time, completeness and courtesy afforded to the inquiry. The review will also include an overview of your website and how user-friendly it is. Point Breakdown: Inquiry by phone 10 points, Inquiry by website 5 points, Website-tourism or business-focus 5 points. (Value: 20 points) Industry standards currently suggest that the allocation of revenues within a CVB’s annual operating budget should approach 40% for marketing 50 miles outside your immediate service area, 40% for salaries and personnel expenses and 20% for other operating expenses. Marketing expenses can include but not necessarily be limited to those calculations for collateral materials (including creative and production), fulfillment, trade and travel shows, direct mail, visitor’s centers, web sites, direct advertising, toll-free telephone lines, familiarization tours, sales blitzes and agency fees related to any and all of the above. Attach a copy of your annual operating budget as presented to your Board of Directors for approval. Attach two previous year’s annual internal financial statements or budgets. (Value: 20 points) Does your CVB undergo an annual audit or financial review conforming to generally accepted accounting standards and prepared by a private CPA firm? If you respond YES please attach your most recent financial review or audit) within the past fiscal year. (Value: 10 points) YES NO If attach your most recent financial review or audit from the past ‘YES’, fiscal year. FINANCIAL STATEMENTS or 990s ARE NOT ACCEPTABLE. MARKETING & COMMUNICATION (Total maximum value for this section is 90 points) Do you produce and execute an annual marketing plan? (Value: 20 points) YES NO Attach your most recent marketing plan and an explanation of how the marketing plan is being implemented into the CVB’s operations. Do you assemble and maintain an inventory of your service areas attractions, events, destination locations, resorts, hotels, etc.? (Value: 25 points) YES NO Attach your most recent visitor’s guide; This information should list the last 2 years of attractions, events, destination locations, resorts, hotels, etc. Do you routinely provide information to the West Virginia Division of Tourism
website and/or email. The review will include response time, completeness and courtesy afforded to the inquiry. The review will also include an overview of your website and how user-friendly it is. Point Breakdown: Inquiry by phone 10 points, Inquiry by website 5 points, Website-tourism or business-focus 5 points. (Value: 20 points) Industry standards currently suggest that the allocation of revenues within a CVB’s annual operating budget should approach 40% for marketing 50 miles outside your immediate service area, 40% for salaries and personnel expenses and 20% for other operating expenses. Marketing expenses can include but not necessarily be limited to those calculations for collateral materials (including creative and production), fulfillment, trade and travel shows, direct mail, visitor’s centers, web sites, direct advertising, toll-free telephone lines, familiarization tours, sales blitzes and agency fees related to any and all of the above. Attach a copy of your annual operating budget as presented to your Board of Directors for approval. Attach two previous year’s annual internal financial statements or budgets. (Value: 20 points) Does your CVB undergo an annual audit or financial review conforming to generally accepted accounting standards and prepared by a private CPA firm? If you respond YES please attach your most recent financial review or audit) within the past fiscal year. (Value: 10 points) YES NO If ‘YES’, attach your most recent financial review or audit from the past fiscal year. FINANCIAL STATEMENTS or 990s ARE NOT ACCEPTABLE. MARKETING & COMMUNICATION (Total maximum value for this section is 90 points) Do you produce and execute an annual marketing plan? (Value: 20 points) YES NO Attach your most recent marketing plan and an explanation of how the marketing plan is being implemented into the CVB’s operations. Do you assemble and maintain an inventory of your service areas attractions, events, destination locations, resorts, hotels, etc.? (Value: 25 points) YES NO Attach your most recent visitor’s guide; This information should list the last 2 years of attractions, events, destination locations, resorts, hotels, etc. Do you routinely provide information to the West Virginia Division of Tourism
2016-2019-Approved-Accreditation-Form.docx