FOR IMMEDIATE RELEASE ZIP-PAK® INTRODUCES FIRST IN A NEW LINE SENSUS, OF FEEDBACK” CLOSURES “SENSORY Resealable closure company Zip-Pak recently introduced (Manteno, IL August 2013) Sensus, – a high-performance sealing feature that provides both audial and tactile feedback to assure the consumer that their package has been firmly sealed. is the first in a family of resealable Sensus closures that Zip-Pak calls they feature performance characteristics Sensory Feedback Fasteners; that appeal to a consumer’s sense of sound, sight, smell or touch. The re-closure profile is specifically designed to create a tactile bumping sensation and Sensus audible clicking noise when the zipper is opened or resealed. Made of Low Density Polyethylene (LDPE), can be applied to virtually any type of flexible packaging regardless of pouch Sensus size, and is especially well suited for form-fill-seal machine applications. made its debut in Europe in a single profile resealable format. Entremont, a leading French Sensus dairy and cheese company, was the first to use closures on its shredded cheese brand Sensus marketed in flexible packaging. Zip-Pak is planning a global roll out of on a regional basis Sensus in the near future, with multiple SKUs to address both single and double profile zippers. The word in Latin means or and is in many ways the “sensus” “sense”, “feeling” “understanding” perfect descriptor for Zip-Pak’s new closure. Zip-Pak developed in response to global Sensus focus group testing in which a recurring theme expressed by consumers was for clearer indications that a flexible package was firmly closed. number of focus group participants expressed appreciation for a more physical feeling of “A closing; others showed preference to a sound cue,” explained Art Malcomson, director of sales
FOR IMMEDIATE RELEASE ZIP-PAK® INTRODUCES SENSUS, FIRST IN A NEW LINE OF “SENSORY FEEDBACK” CLOSURES (Manteno, IL – August 2013) Resealable closure company Zip-Pak recently introduced Sensus, a high-performance sealing feature that provides both audial and tactile feedback to assure the consumer that their package has been firmly sealed. Sensus is the first in a family of resealable closures that Zip-Pak calls Sensory Feedback Fasteners; they feature performance characteristics that appeal to a consumer’s sense of sound, sight, smell or touch. The Sensus re-closure profile is specifically designed to create a tactile bumping sensation and audible clicking noise when the zipper is opened or resealed. Made of Low Density Polyethylene (LDPE), Sensus can be applied to virtually any type of flexible packaging regardless of pouch size, and is especially well suited for form-fill-seal machine applications. Sensus made its debut in Europe in a single profile resealable format. Entremont, a leading French dairy and cheese company, was the first to use Sensus closures on its shredded cheese brand marketed in flexible packaging. Zip-Pak is planning a global roll out of Sensus on a regional basis in the near future, with multiple SKUs to address both single and double profile zippers. The word “sensus” in Latin means “sense”, “feeling” or “understanding” and is in many ways the perfect descriptor for Zip-Pak’s new closure. Zip-Pak developed Sensus in response to global focus group testing in which a recurring theme expressed by consumers was for clearer indications that a flexible package was firmly closed. “A number of focus group participants expressed appreciation for a more physical feeling of closing; others showed preference to a sound cue,” explained Art Malcomson, director of sales
ZIP_SENSUS.docx