Example: Publications that to celebrity news may be a new target for Y2 as Ian Somerhalder is integrated in to the campaign in an authentic way. Community Outreach Learnings Implications Collaboration with PAs has yielded positive Seek to further relationship with PAs and continue engagement with local communities and has to leverage their existing ties with local been successful at establishing EUC as distinct communities and organizations to aid coalition brand and messenger. development. Events and in-person engagements yield the most Continue to collaborate with PAs on events and tangible, direct benefits for CBO in relation to create events that have relevance and significance EUC. to campaign initiatives in Y2. CBOs remain interested in engaging with EUC, yet Explore the possibility of building a web and offline sometimes lack the structural wherewithal to structure of events, EUC digital platforms, and other engage with us. tangible engagements to yield greater quality engagement from our CBO partners. Web-based elements have been a key component Work to create additional communication and to CBO and membership engagement. messaging to achieve brand elevation, specifically tailored to CBOs. The importance of local elected officials has been Focus on a larger reach to local elected officials to made clear during our community engagement, create greater awareness with key stakeholders. and we have found they are the gatekeepers for so many elements of sustainability programs in individual cities. Priorities in Year 2 Per D. 16-03-029: that are ranked as a high priority through this process will be the “Topics subject of a one-year Consumer Action Plan.’” ‘Joint
Example: Publications that to celebrity news may be a new target for Y2 as Ian Somerhalder is integrated in to the campaign in an authentic way. Community Outreach Learnings Implications Collaboration with PAs has yielded positive engagement with local communities and has been successful at establishing EUC as distinct brand and messenger. Seek to further relationship with PAs and continue to leverage their existing ties with local communities and organizations to aid coalition development. Events and in-person engagements yield the most tangible, direct benefits for CBO in relation to EUC. Continue to collaborate with PAs on events and create events that have relevance and significance to campaign initiatives in Y2. CBOs remain interested in engaging with EUC, yet sometimes lack the structural wherewithal to engage with us. Explore the possibility of building a web and offline structure of events, EUC digital platforms, and other tangible engagements to yield greater quality engagement from our CBO partners. Web-based elements have been a key component to CBO and membership engagement. Work to create additional communication and messaging to achieve brand elevation, specifically tailored to CBOs. The importance of local elected officials has been made clear during our community engagement, and we have found they are the gatekeepers for so many elements of sustainability programs in individual cities. Focus on a larger reach to local elected officials to create greater awareness with key stakeholders. Priorities in Year 2 Per D. 16-03-029: “Topics that are ranked as a high priority through this process will be the subject of a one-year ‘Joint Consumer Action Plan.’”
YR%202%20JCAP%20Outline%201.4.18.docx