one-on-one relational Understands how to differentiate Develops and implements strategic and Evaluates and adjusts communications • • • meetings. communication, but not integrated engagement plans that utilize a plans for maximum effectiveness. implementing it. variety of media, technology and social Mass communication Implements a differentiated • – • networks. everyone gets everything. Has relationships with the press; communication strategy that rallies a • proactively pitches stories. Tailors communications to appear to different diverse set of stakeholders. • No relationships with • audiences; adjusts the purpose, substances and the or only reactive President is media trained by Press engagement strategy is long-term • • style. relationships. MSEA. and multi-layers, and can influence President and additional members are trained agendas and actions. • and active as spokespeople for the organization. Evaluates communication strategy & A press engagement strategy exists. adjusts accordingly • Evaluates communication strategy D Public Relations/Communications – D Public Relations/Communications – In addition to your other goals and plans, be sure to include plans for the following SMART Goal: By the end of the membership year (August 31, 2017): Email addresses: Obtain personal (i.e., non-school) email addresses for a t least 75 percent of our members. Action Planning Form GOALS: Target Activity/Program Purpose Timeline Person(s) Budget Comments/Evaluation/Outcome Audience Responsible
one-on-one relational meetings. • Mass communication – everyone gets everything. • No relationships with the or only reactive relationships. • Understands how to differentiate communication, but not implementing it. • Has relationships with the press; proactively pitches stories. • President is media trained by MSEA. • Develops and implements strategic and integrated engagement plans that utilize a variety of media, technology and social networks. • Tailors communications to appear to different audiences; adjusts the purpose, substances and style. • President and additional members are trained and active as spokespeople for the organization. • A press engagement strategy exists. Evaluates communication strategy • Evaluates and adjusts communications plans for maximum effectiveness. • Implements a differentiated communication strategy that rallies a diverse set of stakeholders. • Press engagement strategy is long-term and multi-layers, and can influence agendas and actions. Evaluates communication strategy & adjusts accordingly D – Public Relations/Communications D – Public Relations/Communications In addition to your other goals and plans, be sure to include plans for the following SMART Goal: By the end of the membership year (August 31, 2017): Email addresses: Obtain personal (i.e., non-school) email addresses for a t least 75 percent of our members. Action Planning Form GOALS: Activity/Program Target Audience Purpose Timeline Person(s) Responsible Budget Comments/Evaluation/Outcome
2017-2018_local_strategic_plan_template_final_draft.docx