Improving your bottom line Social responsibility FACT SHEET: Social responsibility public responsibilities than five years ago. Whether you call it When a company acts unethically or irresponsibly it can make corporate responsibility, headlines; when a company acts responsibly and ethically it corporate citizenship or just builds lasting brand trust. doing the right thing, more Improving the quality of life of workers, their families, the and more businesses are community and society demonstrates corporate social recognising the value of responsibility. Employing people with disabilities, whether young social responsibility. or more mature, is social responsibility in action. Value in the marketplace Connect with a A company’s reputation is strongly linked to its commitment to significant market corporate respon- sibility, a commitment that begins in the segment workplace and extends to its operations, communities, and customers. Acting as a socially responsible business enhances Increase customer your shareholder value. Hiring people with disabilities can loyalty and brand trust increase customer loyalty: According to a recent 92% of the public viewed Improve employee companies that hire people with disabilities more favourably morale than those that do not; 87% of the public also agreed that they would prefer to give their business to companies that Leverage the unique hire people with disabilities. experience and skills of In another study quoted by business speaker Tim Sanders, employees with 65% of people are willing to switch to a brand associated with disabilities a good cause if price and quality are relatively the same. Attract qualified candidates who value Value in the workplace diversity One way companies can demonstrate their corporate social responsibility is by employing people with disabilities. In the book Saving the World at Work, Tim Sanders says that employers who Increasingly, demonstrate their corporate social responsibility can become an investors, customers employer of choice. and employees think that economic When you hire people with disabilities, you can increase growth should be employee loyalty and productivity while attracting and retaining linked to social the best talent. Employing people with disability can also have a A survey distinct, positive effect on staff morale, as discovered by Pizza conducted in 2007 Hut. amongst CEOs Employees with disabilities contribute to an organisation’s found that 95% success by bringing unique perspectives, problem-solving skills, believed that society and experience to the workplace. According to a human resource now had higher study in 2004, diverse teams that include employees with expectations of disabilities are creative, and more likely to develop efficient and business taking on business processes.
Improving your bottom line Social responsibility FACT SHEET: Social responsibility Whether you call it corporate responsibility, corporate citizenship or just doing the right thing, more and more businesses are recognising the value of social responsibility. Connect with a significant market segment Increase customer loyalty and brand trust Improve employee morale Leverage the unique experience and skills of employees with disabilities Attract qualified candidates who value diversity Increasingly, investors, customers and employees think that economic growth should be linked to social A survey conducted in 2007 amongst CEOs found that 95% believed that society now had higher expectations of business taking on public responsibilities than five years ago. When a company acts unethically or irresponsibly it can make headlines; when a company acts responsibly and ethically it builds lasting brand trust. Improving the quality of life of workers, their families, the community and society demonstrates corporate social responsibility. Employing people with disabilities, whether young or more mature, is social responsibility in action. Value in the marketplace A company’s reputation is strongly linked to its commitment to corporate respon- sibility, a commitment that begins in the workplace and extends to its operations, communities, and customers. Acting as a socially responsible business enhances your shareholder value. Hiring people with disabilities can increase customer loyalty: According to a recent 92% of the public viewed companies that hire people with disabilities more favourably than those that do not; 87% of the public also agreed that they would prefer to give their business to companies that hire people with disabilities. In another study quoted by business speaker Tim Sanders, 65% of people are willing to switch to a brand associated with a good cause if price and quality are relatively the same. Value in the workplace One way companies can demonstrate their corporate social responsibility is by employing people with disabilities. In the book Saving the World at Work, Tim Sanders says that employers who demonstrate their corporate social responsibility can become an employer of choice. When you hire people with disabilities, you can increase employee loyalty and productivity while attracting and retaining the best talent. Employing people with disability can also have a distinct, positive effect on staff morale, as discovered by Pizza Hut. Employees with disabilities contribute to an organisation’s success by bringing unique perspectives, problem-solving skills, and experience to the workplace. According to a human resource study in 2004, diverse teams that include employees with disabilities are creative, and more likely to develop efficient and business processes.
_ndco_valueforbusiness.docx