specific posters/banners Strengthening the visual identity of the project Flyers that will contain updated as general project Ad-hoc diffusion on needed information and information based on information for identified opportunities events Attraction of potential Events where clients and adopters Demonstrations, will Targets As show cases demonstrate its results Audience A, Attraction of potential appropriate exhibition stand through live demos of B, C future partners for the use cases research collaboration Communication strategy and target audience To get in contact with the identified target audiences and reinforce the visibility and recognition of the project, specific communication actions will be defined and responsibilities will be distributed and documented in the project dissemination and exploitation plan, which has been prepared at the beginning of the project and is being kept up-to-date thenceforth . The dissemination manager has the resources for communication management and the required expertise. Target Groups (Dissemination Stakeholders) Objectives' Description Objectives A B C D E F G H COM.Obj. 1 Provide clear view of the project goals and results X X X X X X X X Create an active community of potential users and COM.Obj. 2 collect knowledge to be taken into account by the project's X X X X X X X X activities. Consolidate challenges & requirements. Prepare the ground for the exploitation of project's results COM.Obj. 3 X X X X towards the industry. Consolidate business value Create awareness of the project among the full range of COM.Obj. 4 X X X X X X potential adopters, users and usages Establish liaisons with other projects and initiatives for COM.Obj. 5 X X X X knowledge and innovation transfer Support the dissemination and exploitation of results by COM.Obj. 6 formulating and prepare X X X adapted key messages, adapted communication material. Recognition of the results the research COM.Obj. 7 communities, standardization bodies, users, X X X X X institutions. Table 5 Dissemination Objectives –
specific posters/banners Flyers that will contain general project information and information for events Strengthening the visual identity of the project Ad-hoc diffusion on information based on identified opportunities updated as needed Demonstrations, show cases exhibition stand Events where will demonstrate its results through live demos of the use cases Attraction of potential clients and adopters Attraction of potential future partners for research collaboration Targets Audience A, B, C As appropriate Communication strategy and target audience To get in contact with the identified target audiences and reinforce the visibility and recognition of the project, specific communication actions will be defined and responsibilities will be distributed and documented in the project dissemination and exploitation plan, which has been prepared at the beginning of the project and is being kept up-to-date thenceforth . The dissemination manager has the resources for communication management and the required expertise. Objectives Objectives' Description Target Groups (Dissemination Stakeholders) A B C D E F G H COM.Obj. 1 Provide clear view of the project goals and results X X X X X X X X COM.Obj. 2 Create an active community of potential users and collect knowledge to be taken into account by the project's activities. Consolidate challenges & requirements. X X X X X X X X COM.Obj. 3 Prepare the ground for the exploitation of project's results towards the industry. Consolidate business value X X X X COM.Obj. 4 Create awareness of the project among the full range of potential adopters, users and usages X X X X X X COM.Obj. 5 Establish liaisons with other projects and initiatives for knowledge and innovation transfer X X X X COM.Obj. 6 Support the dissemination and exploitation of results by formulating adapted key messages, and prepare adapted communication material. X X X COM.Obj. 7 Recognition of the results the research communities, standardization bodies, users, institutions. X X X X X Table 5 – Dissemination Objectives
20161104_WP8-D8.1-Exploitation-and-Dissemination_v3.0.docx