Priority Groups Increase breastfeeding support for X priority groups, particularly in the first 10 days. Promotion Fund national campaigns to raise X X awareness of the importance of breastfeeding. Promotion Develop a marketing and promotions X X X campaign that assists in re-establishing breastfeeding as the biological and social norm; ensure this incorporates tailored messages for Indigenous and non-English speaking backgrounds; and undertake community consultation around what and how to promote it. Promotion Utilise technology (including apps) and X X media/social media to provide breastfeeding education, information and support, combat misinformation, and reduce toddler milk advertising. Promotion Breastfeeding promotion needs to target X X X X more than just the mother include – partner, extended family, all health experts and the community at large. It is a shared responsibility between family, society, health professionals, government, etc. The wider community has a major role in maintaining a breastfeeding-friendly society.
Priority Groups Increase breastfeeding support for priority groups, particularly in the first 10 days. X Promotion Fund national campaigns to raise awareness of the importance of breastfeeding. X X Promotion Develop a marketing and promotions campaign that assists in re-establishing breastfeeding as the biological and social norm; ensure this incorporates tailored messages for Indigenous and non-English speaking backgrounds; and undertake community consultation around what and how to promote it. X X X Promotion Utilise technology (including apps) and media/social media to provide breastfeeding education, information and support, combat misinformation, and reduce toddler milk advertising. X X Promotion Breastfeeding promotion needs to target more than just the mother – include partner, extended family, all health experts and the community at large. It is a shared responsibility between family, society, health professionals, government, etc. The wider community has a major role in maintaining a breastfeeding-friendly society. X X X X
20171024%20%20ANBS%202017%20%20Stakeholder%20Consultation%20Report%20%20Web%20Accessible.docx