speaker’s bureaus, and increase public presence through civic participation and articles in newspapers and local web sites. Action Item 6: Use social media platforms such as Facebook, Twitter and YouTube to present to the public helpful information. For example through video presentations on YouTube such as using a Port Captain to provide information regarding boating experiences, and sightseeing opportunities; or, to illustrate the correct way to transit difficult sections of our waterways, lakes, and canals. Goal 1 - Marketing the Organization and Brand (Continued) Action Item 7: An on-going partnership between the squadrons/Districts and the Marketing Team should be established. Effective and consistent two-way communications between these partners will enhance marketing effort at all levels of the organization. Action item 8 Continue and expand the Boat Handling Simulator program by adding units to make it available whenever and wherever it will stimulate interest in boating and increase skill levels. Develop a selling profile to be used by squadron members in conjunction with the Simulator to create interest in USPS membership. Goal 2 - Membership This goal is to focus on Increasing Membership. Pursue ongoing efforts to attract new members and retain current members. Develop additional ways to increase the value of membership. Action Item 1: Make the merits of membership more rewarding by expanding recent efforts to increase Member Benefits and encourage more utilization by members. Action Item 2: Encourage members to find, develop and promote United States Power Squadrons through interaction with the general public.
speaker’s bureaus, and increase public presence through civic participation and articles in newspapers and local web sites. Action Item 6: Use social media platforms such as Facebook, Twitter and YouTube to present to the public helpful information. For example through video presentations on YouTube such as using a Port Captain to provide information regarding boating experiences, and sightseeing opportunities; or, to illustrate the correct way to transit difficult sections of our waterways, lakes, and canals. Goal 1 - Marketing the Organization and Brand (Continued) Action Item 7: An on-going partnership between the squadrons/Districts and the Marketing Team should be established. Effective and consistent two-way communications between these partners will enhance marketing effort at all levels of the organization. Action item 8 Continue and expand the Boat Handling Simulator program by adding units to make it available whenever and wherever it will stimulate interest in boating and increase skill levels. Develop a selling profile to be used by squadron members in conjunction with the Simulator to create interest in USPS membership. Goal 2 - Membership This goal is to focus on Increasing Membership. Pursue ongoing efforts to attract new members and retain current members. Develop additional ways to increase the value of membership. Action Item 1: Make the merits of membership more rewarding by expanding recent efforts to increase Member Benefits and encourage more utilization by members. Action Item 2: Encourage members to find, develop and promote United States Power Squadrons through interaction with the general public.
bod1114.docx