Technical and symbolic codes. Consider the ways in which texts Shot type and angles, colours and objects. communicate ideas, attitudes and values, Written codes, headlines and captions, persuasive language. including: Explain desire and action created by advertisements. how social, community and workplace texts Analysing conventions used in Advertisements. are constructed for particular purposes, Identify the purpose and power of celebrities in audiences and contexts Advertisements. Completion of AIDA table. the ways text structures and written and visual Research skills in investigating a well-known celebrity. language features are used to communicate Revise persuasive language skills. information and influence audiences Revise paragraph structure (TEELR) and be able to write how conventions of written and visual coherent extended written responses. language shape audience response Scaffold and practice responding to unseen advertisements as a class an individually Create a range of texts by: Complete advertisement analysis. developing appropriate vocabulary and sentence structures and using accurate spelling, punctuation and grammar consolidating literacy skills for the workforce or further training using text structures and language features to communicate ideas and information in a range of media and digital technologies Use information for specific purposes and contexts by: understanding how texts are structured to organise and communicate information 6-9 Sustainability advertisement Create a of texts by: TASK TWO: Research sustainability issues. (Creating) 10% using appropriate language, content and Make notes of three areas of interest. Sustainability mode for different purposes and audiences in Select one to focus on for their sustainability print Advertisement and everyday, community, social, further advertisement. Rationale education, training and workplace contexts Use computers to prepare images and texts for advert, making sure the advertisement techniques were employed. Students will submit:
Technical and symbolic codes. Shot type and angles, colours and objects. Written codes, headlines and captions, persuasive language. Explain desire and action created by advertisements. Analysing conventions used in Advertisements. Identify the purpose and power of celebrities in Advertisements. Completion of AIDA table. Research skills in investigating a well-known celebrity. Revise persuasive language skills. Revise paragraph structure (TEELR) and be able to write coherent extended written responses. Scaffold and practice responding to unseen advertisements as a class an individually Complete advertisement analysis. Consider the ways in which texts communicate ideas, attitudes and values, including: how social, community and workplace texts are constructed for particular purposes, audiences and contexts the ways text structures and written and visual language features are used to communicate information and influence audiences how conventions of written and visual language shape audience response Create a range of texts by: developing appropriate vocabulary and sentence structures and using accurate spelling, punctuation and grammar consolidating literacy skills for the workforce or further training using text structures and language features to communicate ideas and information in a range of media and digital technologies Use information for specific purposes and contexts by: understanding how texts are structured to organise and communicate information 6-9 Sustainability advertisement Research sustainability issues. Make notes of three areas of interest. Select one to focus on for their sustainability print advertisement. Use computers to prepare images and texts for advert, making sure the advertisement techniques were employed. Create a of texts by: using appropriate language, content and mode for different purposes and audiences in everyday, community, social, further education, training and workplace contexts TASK TWO: (Creating) 10% Sustainability Advertisement and Rationale Students will submit:
Year_11_English_GENERAL_2018_Assessment_Outline.docx