numerous obstacles to the adoption of consumption-reducing behavior, we make a contribution by exploring how perceptions of low status may be an obstacle to the spread of such behavior. The results of this study also point to the need for further research on the signals associated with different forms of consumption, as well as group dynamics and the evolution of social norms and perceptions of sustainable consumption.
numerous obstacles to the adoption of consumption-reducing behavior, we make a contribution by exploring how perceptions of low status may be an obstacle to the spread of such behavior. The results of this study also point to the need for further research on the signals associated with different forms of consumption, as well as group dynamics and the evolution of social norms and perceptions of sustainable consumption.
Brooks_Wilson_2015_Accepted_Version_.docx