Research on 31.01.11 30.06.11 $10, 000.00 Nil Segmentation Customer Loyalty 31.01.11 30.06.11 $10, 000.00 Nil Assessment Conduct Customer 31.05.11 30.05.12 $100, 000.00 Nil satisfaction Survey Promotional 01.01.11 31.12.11 $60, 000.00 Nil expenses Phase 1 01.01.13 30.06.13 $60,000.00 and phase 2 Implement 01.01.11 31.12.13 $200,000.00 $80, 000.00 Recruitment To have an effective and well implemented business plan, the tabulated itemized and cost Marketing activities is needed. In this regard the costs being indicated against each marketing programs are being justified as follows: Internal Marketing Research on Segmentation: Customer loyalty: Conduct customer satisfaction survey: Promotional expenses Phase 1 and 2 Implement and recruitment PROJECTED INCOME STATEMENT FOR THE NEXT THREE YEARS Sales Estimates (in $1, 000’s) Year 2011 2012 2013 2014 Sales $1, 800 $3, 000 $6, 000 $9, 000 Direct Cost 540 900 1, 800 2, 700 Gross sales revenues 1, 260 2, 100 4, 200 6, 300
Research on Segmentation 31.01.11 30.06.11 $10, 000.00 Nil Customer Loyalty Assessment 31.01.11 30.06.11 $10, 000.00 Nil Conduct Customer satisfaction Survey 31.05.11 30.05.12 $100, 000.00 Nil Promotional expenses Phase 1 and phase 2 01.01.11 01.01.13 31.12.11 30.06.13 $60, 000.00 $60,000.00 Nil Implement Recruitment 01.01.11 31.12.13 $200,000.00 $80, 000.00 To have an effective and well implemented business plan, the tabulated itemized and cost Marketing activities is needed. In this regard the costs being indicated against each marketing programs are being justified as follows: Internal Marketing Research on Segmentation: Customer loyalty: Conduct customer satisfaction survey: Promotional expenses Phase 1 and 2 Implement and recruitment PROJECTED INCOME STATEMENT FOR THE NEXT THREE YEARS Sales Estimates (in $1, 000’s) Year Sales Direct Cost Gross sales revenues 2011 $1, 800 540 1, 260 2012 $3, 000 900 2, 100 2013 $6, 000 1, 800 4, 200 2014 $9, 000 2, 700 6, 300
BSM210-FPD-16-2014-1.docx