Course Schedule Week/Date Discussion Topic - Reading Assignments (1) 5-Sept. What is Marketing? - Ch. 1 HW Assignment 1 (2) 10-Sept. Marketing Environment, - Ch. 2 Marketing Plan - Idea Strategic Market Planning, - Ch. 3 Ch. 1, 2 Quiz Market Research Ch. 4 Ch. 3, 4 Quiz, HW – (3) 17-Sept. Parts A & B Marketing Plan Assignment 2 – (4) 24-Sept. Consumer Behavior Ch. 6 Ch. 5, 6 Quiz – Target Marketing Ch. 7 HW Assignment 3 – (5) 01-Oct. Speaker (6) 08-Oct. Product Development Ch. 8 Ch. 7, 8 Quiz, HW – Assignment 4 Product Life Ch. 9 HW Assignment 5 – (7) 15-Oct. Parts C & D Marketing Plan – (8) 22-Oct. Price Chap. 10 Ch. 9, 10 Quiz, HW – Assignment 6 (9) 29-Oct. Ch. 11 HW Assignment 7 – (10) 05-Nov. Placement Ch. 12 Ch. 11, 12 Quiz, HW – Assignment 8 Ch. 13, 14 Quiz (11) 12-Nov. Placement Ch. 13 – Marketing Plan Due Promotion - Ch. 14 (12) 19-Nov. No Class Thanksgiving Break – (13) 26-Nov. Last Day of Class Issue Final Grade –
Course Schedule Week/Date Discussion Topic - Reading Assignments (1) 5-Sept. What is Marketing? - Ch. 1 HW Assignment 1 (2) 10-Sept. Marketing Environment, - Ch. 2 Strategic Market Planning, - Ch. 3 Marketing Plan - Idea Ch. 1, 2 Quiz (3) 17-Sept. Market Research – Ch. 4 Parts A & B – Marketing Plan Ch. 3, 4 Quiz, HW Assignment 2 (4) 24-Sept. Consumer Behavior – Ch. 6 Ch. 5, 6 Quiz (5) 01-Oct. Target Marketing – Ch. 7 Speaker HW Assignment 3 (6) 08-Oct. Product Development – Ch. 8 Ch. 7, 8 Quiz, HW Assignment 4 (7) 15-Oct. Product Life – Ch. 9 Parts C & D – Marketing Plan HW Assignment 5 (8) 22-Oct. Price – Chap. 10 Ch. 9, 10 Quiz, HW Assignment 6 (9) 29-Oct. – Ch. 11 HW Assignment 7 (10) 05-Nov. Placement – Ch. 12 Ch. 11, 12 Quiz, HW Assignment 8 (11) 12-Nov. Placement – Ch. 13 Promotion - Ch. 14 Ch. 13, 14 Quiz Marketing Plan Due (12) 19-Nov. No Class – Thanksgiving Break (13) 26-Nov. Last Day of Class – Issue Final Grade
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