Respondents who had replaced a pump and/or who were responsible for their own pool were asked to indicate from whom they bought the pump itself. The majority of such purchases were indicated to have been made from a specialist pool shop (58 per cent). Incidence of this was significantly higher amongst those aged under 30 (68 per cent). Almost one of respondents indicated that they made their purchase through a pool maintenance person (19 per cent). Those with an in-ground concrete pool were significantly more likely to indicate this (24 per cent). One in ten also used the internet to purchase their pump (10 per cent). Those who only owned a spa were significantly more likely to use the internet to purchase a pump (17 per cent). Relatively few indicated that they purchased from a large retailer (5 per cent), though the incidence of this was significantly higher in New Zealand (11 per cent). It was also higher amongst those who had an above-ground pool (13 per cent). Figure 46: the Pump was Purchased Q26. Where did you buy your pump? BASE: Respondents who were responsible for their own pool/spa (Total n=1262; Australia n=1131; NZ n=131)
Respondents who had replaced a pump and/or who were responsible for their own pool were asked to indicate from whom they bought the pump itself. The majority of such purchases were indicated to have been made from a specialist pool shop (58 per cent). Incidence of this was significantly higher amongst those aged under 30 (68 per cent). Almost one of respondents indicated that they made their purchase through a pool maintenance person (19 per cent). Those with an in-ground concrete pool were significantly more likely to indicate this (24 per cent). One in ten also used the internet to purchase their pump (10 per cent). Those who only owned a spa were significantly more likely to use the internet to purchase a pump (17 per cent). Relatively few indicated that they purchased from a large retailer (5 per cent), though the incidence of this was significantly higher in New Zealand (11 per cent). It was also higher amongst those who had an above-ground pool (13 per cent). Figure 46: the Pump was Purchased Q26. Where did you buy your pump? BASE: Respondents who were responsible for their own pool/spa (Total n=1262; Australia n=1131; NZ n=131)
2016-Pool-Pump-Market-Research-Report.docx