identified and new processes implemented. 1.6.3 Identify and work with Medium Council Within Several key locations industry leaders to existing across the municipality encourage data collection resources become core locations across a range of key for visitor data locations within the collection. Data municipality. collection is streamlined across the industry. 1.6.4 Conduct annual review of Medium Council Within Annual report visitor trends and processes. existing distributed to resources stakeholders outlining visitor statistics, trends and changes. Marketing and Communications To increase awareness of, and demand for, tourism experiences from both local residents and visitors to the area, while promoting the municipality as a desirable and accessible country-style destination within the Melbourne metropolitan area. High (1-2 years), Medium (2-4 years) or Low (4-5 years) Strategy 2.1 Identify opportunities for involvement in industry research and development Ref Action Priority Responsibility Resources Measure 2.1.1 Source and utilise market Medium Council Some Future marketing research to support future - High additional activities are supported marketing activity. resources by industry research. needed 2.1.2 Identify opportunities for Medium Council Within The City of Whittlesea is involvement in state or local - High existing involved in the research by the City of resources development of future Whittlesea and tourism destination research operators. and regional marketing initiatives.
identified and new processes implemented. 1.6.3 Identify and work with industry leaders to encourage data collection across a range of key locations within the municipality. Medium Council Within existing resources Several key locations across the municipality become core locations for visitor data collection. Data collection is streamlined across the industry. 1.6.4 Conduct annual review of visitor trends and processes. Medium Council Within existing resources Annual report distributed to stakeholders outlining visitor statistics, trends and changes. Marketing and Communications To increase awareness of, and demand for, tourism experiences from both local residents and visitors to the area, while promoting the municipality as a desirable and accessible country-style destination within the Melbourne metropolitan area. High (1-2 years), Medium (2-4 years) or Low (4-5 years) Strategy 2.1 Identify opportunities for involvement in industry research and development Ref Action Priority Responsibility Resources Measure 2.1.1 Source and utilise market research to support future marketing activity. Medium - High Council Some additional resources needed Future marketing activities are supported by industry research. 2.1.2 Identify opportunities for involvement in state or local research by the City of Whittlesea and tourism operators. Medium - High Council Within existing resources The City of Whittlesea is involved in the development of future destination research and regional marketing initiatives.
tourism-strategy-accessible-word.docx