With regard to the structure of particular paragraphs (or groups of paragraphs), few seem to include topic or concluding sentences and many of the sentences only loosely support one another. Moreover, the author often makes concluding statements that are ambiguous or clearly supported aren’t by the preceding discussion, and fails to use citations in some instances, while other times includes citations that support (and even contradict) the proposition for which they were meant. don’t Content: In my view, a fairly substantial amount of the article operates as an introduction to concepts and terminology, without offering any real insight into or application of these concepts. While the a Brand through and a Freedom to have the “Building Trademarks” “Preserving Practice” greatest potential for developing some unique insights, the premise and support are at times author’s unclear and often unconvincing. For example, the author spends a great deal of time discussing the breadth of filings for the COCA-COLA trademarks in concluding that clients should routinely file in all classes as an effort to strengthen trademark protection and thus brand equity. In addition to ignoring other opportunities for counseling clients on various methods and the importance of building brand equity through trademarks (I the author glosses over the included some suggestions in my redline), impact of the fame of the COCA-COLA mark on this example and the limited proposed uses of most Moreover, the author restricts and seems confused about the concept of a family of clients’ marks. marks. In general, I found the discussion and analysis of the trademark valuation methods (and to a lesser degree, the relationship to litigation remedies) a bit confusing or ambiguous, which made me question the own command of these principles. It may be that the author is in fact an expert, author’s but the article needs to do a better job at communicating and explaining these principles and their significance particularly for the lawyer (such as myself) or legal professional reader who has little or – no relevant accounting or financial background.
With regard to the structure of particular paragraphs (or groups of paragraphs), few seem to include topic or concluding sentences and many of the sentences only loosely support one another. Moreover, the author often makes concluding statements that are ambiguous or aren’t clearly supported by the preceding discussion, and fails to use citations in some instances, while other times includes citations that don’t support (and even contradict) the proposition for which they were meant. Content: In my view, a fairly substantial amount of the article operates as an introduction to concepts and terminology, without offering any real insight into or application of these concepts. While the “Building a Brand through Trademarks” and “Preserving a Freedom to Practice” have the greatest potential for developing some unique insights, the author’s premise and support are at times unclear and often unconvincing. For example, the author spends a great deal of time discussing the breadth of filings for the COCA-COLA trademarks in concluding that clients should routinely file in all classes as an effort to strengthen trademark protection and thus brand equity. In addition to ignoring other opportunities for counseling clients on various methods and the importance of building brand equity through trademarks (I included some suggestions in my redline), the author glosses over the impact of the fame of the COCA-COLA mark on this example and the limited proposed uses of most clients’ marks. Moreover, the author restricts and seems confused about the concept of a family of marks. In general, I found the discussion and analysis of the trademark valuation methods (and to a lesser degree, the relationship to litigation remedies) a bit confusing or ambiguous, which made me question the author’s own command of these principles. It may be that the author is in fact an expert, but the article needs to do a better job at communicating and explaining these principles and their significance – particularly for the lawyer (such as myself) or legal professional reader who has little or no relevant accounting or financial background.
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