FRAMEWORK, PERCEPTION OF This section of report includes 8 questions, which are intended to identify the overall understanding of the members of Cooperative of cooperatives. “Yervandashsat” Understanding the concept of “Cooperative” The focus group revealed that 7 members of Cooperative first time ”Yervandashat” encountered the idea of sovkhozes from their parents inherited from Soviet Union in 1980’s. In 1984, the Farm was established on the basis of equal investments of “Karap” Collective the parents of current 8 members. In 1991, after the collapse “Yervandashat” Cooperative’s of the Soviet Union the Farm has been dissolved. In 2010, with the “Karap” Collective support of the Methodist Committee on NGO Armenian branch U.S. “United Relief” for Agribusiness and Rural Development" (CARD) the (UMCOR), “Center “Yervandashat” Agricultural Consumer Cooperative, encompassing of 36 cooperative members, was established. The annual membership fee of the Agricultural Consumer “Yervandashat” Cooperative has amounted to 1000 AMD. After one the membership fees of Cooperative has been eliminated. There were several trainings offered by Methodist Committee on NGO U.S. “United Relief” Armenian branch (UMCOR) and Center for Agribusiness and Rural Development (CARD), which further enhanced the professional skills of members. Cooperative’s In 2011, the Agricultural Consumer Cooperative has hired a Marketing and “Yervandashat” Social Media Manager. In 2012, through the efficient work of Marketing and Social Media Manager the Cooperative signed a contract with of “Azbuka Vkusa” (“Alphabet Taste”), which is a Russian private network of 64 supermarkets, carrying out operations in Moscow, St. Petersburg and the Moscow region. According to contract, during 2012-2013 the Cooperative will sell dried fruit in of “Yervandashat” “Azbuka Vkusa” (“Alphabet
FRAMEWORK, PERCEPTION OF This section of report includes 8 questions, which are intended to identify the overall understanding of the members of “Yervandashsat” Cooperative of cooperatives. Understanding the concept of “Cooperative” The focus group revealed that 7 members of ”Yervandashat” Cooperative first time encountered the idea of sovkhozes from their parents inherited from Soviet Union in 1980’s. In 1984, the “Karap” Collective Farm was established on the basis of equal investments of the parents of “Yervandashat” Cooperative’s current 8 members. In 1991, after the collapse of the Soviet Union the “Karap” Collective Farm has been dissolved. In 2010, with the support of the U.S. “United Methodist Committee on Relief” NGO Armenian branch (UMCOR), “Center for Agribusiness and Rural Development" (CARD) the “Yervandashat” Agricultural Consumer Cooperative, encompassing of 36 cooperative members, was established. The annual membership fee of the “Yervandashat” Agricultural Consumer Cooperative has amounted to 1000 AMD. After one the membership fees of Cooperative has been eliminated. There were several trainings offered by U.S. “United Methodist Committee on Relief” NGO Armenian branch (UMCOR) and Center for Agribusiness and Rural Development (CARD), which further enhanced the professional skills of Cooperative’s members. In 2011, the “Yervandashat” Agricultural Consumer Cooperative has hired a Marketing and Social Media Manager. In 2012, through the efficient work of Marketing and Social Media Manager the Cooperative signed a contract with “Azbuka Vkusa” (“Alphabet of Taste”), which is a Russian private network of 64 supermarkets, carrying out operations in Moscow, St. Petersburg and the Moscow region. According to contract, during 2012-2013 the “Yervandashat” Cooperative will sell dried fruit in “Azbuka Vkusa” (“Alphabet of
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