biosecurity support, within the Trade Global perceptions and export value national framework. This will help of Victorian wines are raised through Develop and sustainable growers to grow grapes more focused export development export markets. suited to contemporary drinker preferences, improve vineyard and adapt to climate efficiency change impacts. Parts of the industry lack capability in key areas that will Lead Industry works together and with enable businesses to capture new government to drive change opportunities to improve Strengthen industry structure and coordination. profitability. Climate change is having a major impact on grape growing and wine making. Consistent messaging is needed to enable regional tourism bodies to communicate the Victorian wine proposition. Industry collaboration and coordinated leadership is needed to deliver this strategy. Victorian wine lacks a clear context in international markets: shared messages and program delivery between the industry and the government is needed to support export development. The dialogue between industry and government needs to be strengthened to address regulatory burden and to address any policy challenges including health and taxation. 01 Adapt SUPPORT ADAPTATION TO A NEW INDUSTRY OPERATING ENVIRONMENT INDUSTRY CRITICAL CHALLENGES ADDRESSED The industry requires support to understand the challenges and opportunities associated with the new industry operating environment. Parts of the industry lack capability in key areas that will enable businesses to capture new opportunities to improve Climate change is having a major impact on grape growing and wine making.
biosecurity support, within the national framework. This will help growers to grow grapes more suited to contemporary drinker preferences, improve vineyard and adapt to climate change impacts. Parts of the industry lack capability in key areas that will enable businesses to capture new opportunities to improve Climate change is having a major impact on grape growing and wine making. Consistent messaging is needed to enable regional tourism bodies to communicate the Victorian wine proposition. Industry collaboration and coordinated leadership is needed to deliver this strategy. Victorian wine lacks a clear context in international markets: shared messages and program delivery between the industry and the government is needed to support export development. The dialogue between industry and government needs to be strengthened to address regulatory burden and to address any policy challenges including health and taxation. Trade Develop and sustainable export markets. Global perceptions and export value of Victorian wines are raised through focused export development Lead Strengthen industry structure and coordination. Industry works together and with government to drive change 01 Adapt SUPPORT ADAPTATION TO A NEW INDUSTRY OPERATING ENVIRONMENT INDUSTRY CRITICAL CHALLENGES ADDRESSED The industry requires support to understand the challenges and opportunities associated with the new industry operating environment. Parts of the industry lack capability in key areas that will enable businesses to capture new opportunities to improve Climate change is having a major impact on grape growing and wine making. efficiency profitability.
Wine-Industry-Strategy.docx