Example of a Direct Competitor | The name of your Name John’s Deli competitor What type of competitor Type of Direct Competitor. John’s deli has been established locally since 2001 and has a strong local clientele. are they and competitor John’s has a strong focus on imported goods from continental Europe and America. background information about them. What will you be What will you be We will sell a lot of the same types of products at approximately the same price, and will be based on the competing with them on competing on same High Street. Convenience? – Quality? Strengths of What does this John’s is very well established and has additional revenue streams working as a distributor for a lot of their competitor competitor do well? suppliers, supplying wholesale to local cafes and restaurants as well as retail directly to consumers. They have exclusivity of a number of high demand products. While all the staff are very friendly their lack of use of technology makes it very unreliable and the service is very slow. They do not have a proper POS till system and have no website to show what they do and don’t Weaknesses of What does this have in stock. When you call to place a larger order it is written down on a piece of paper and called competitor competitor do badly? through to suppliers rather than being entered into a system to track the order - As a result orders are often not passed on or fulfilled. They also have no database of customers to use for marketing purposes instead relying entirely on sales. “inbound” We will be exclusively selling products that have been sourced from within a 100 mile radius of our shop. Based on these factors There is a strong trend to localism as a more sustainable way to do business, and as an area rich in Summary of how what will your business producers of all kinds there is a huge range of products available. This will be a strong USP compared to you will compete do, and what specific John’s. We will be buying directly from the producers ensuring our prices remain competitive while activities will you engage maintaining margins. We have our stock database linked to our website so customers can see at any time with them in to make customers what we have in stock, and can also place orders online and track the orders. We will capture all customers choose you instead? email addresses so we can market new and related goods to them as well as keep them informed with what is going on with producer hosted events at the shop.
Example of a Direct Competitor | Name The name of your competitor John’s Deli Type of competitor What type of competitor are they and background information about them. Direct Competitor. John’s deli has been established locally since 2001 and has a strong local clientele. John’s has a strong focus on imported goods from continental Europe and America. What will you be competing on What will you be competing with them on – Convenience? Quality? We will sell a lot of the same types of products at approximately the same price, and will be based on the same High Street. Strengths of competitor What does this competitor do well? John’s is very well established and has additional revenue streams working as a distributor for a lot of their suppliers, supplying wholesale to local cafes and restaurants as well as retail directly to consumers. They have exclusivity of a number of high demand products. Weaknesses of competitor What does this competitor do badly? While all the staff are very friendly their lack of use of technology makes it very unreliable and the service is very slow. They do not have a proper POS till system and have no website to show what they do and don’t have in stock. When you call to place a larger order it is written down on a piece of paper and called through to suppliers rather than being entered into a system to track the order - As a result orders are often not passed on or fulfilled. They also have no database of customers to use for marketing purposes instead relying entirely on “inbound” sales. Summary of how you will compete with them Based on these factors what will your business do, and what specific activities will you engage in to make customers choose you instead? We will be exclusively selling products that have been sourced from within a 100 mile radius of our shop. There is a strong trend to localism as a more sustainable way to do business, and as an area rich in producers of all kinds there is a huge range of products available. This will be a strong USP compared to John’s. We will be buying directly from the producers ensuring our prices remain competitive while maintaining margins. We have our stock database linked to our website so customers can see at any time what we have in stock, and can also place orders online and track the orders. We will capture all customers email addresses so we can market new and related goods to them as well as keep them informed with what is going on with producer hosted events at the shop.
virgin_startup_business_plan_for_insert_name_of_business_name.docx