Print: The most Topics that Provides a Can be Awareness traditional, but don’t need consistent expensive sometimes the way of sharing discussion message to the Inform most effective information, entire Hard to track way of talking knowledge Non-urgent organisation take up and Educate to your and insights. information for understanding audience. your audience Good way to Reinforce Internal to refer to share detailed/ Information is publications in-depth not still work if Deep dive into information they have a topic areas immediate clear purpose, Source of especially for Promote an reference staff that are event or information out and about campaign on the frontline Communication Interaction When to use Strengths Limitations Outcome(s) channel Online: This Two-way Great ways Interactive Requires Inform can encompass to share necessary e-newsletters, information, Two-way infrastructure Collaboration Yammer policies and and can be groups, business Fast, costly Involvement WebEx so critical consistent and there’s plenty information. convenient Not everyone to choose from has access Effective ‘pull’ channel Hard to track take up and Can be understanding effectively tracked and measured Social media Two-way and Promote Accessible Requires Collaboration (internal): interactive dialogue and any time infrastructure Increasing in discussion on a Involvement functionality, range of topics Two-way and Content needs App based tools interactive to be Persuade/ (e.g. Yammer) Knowledge monitored reinforce are useful to transfer Enables on a daily basis reach transfer of mobile/remote Can be used to knowledge Needs to be teams. build a sense and sharing actively Empower your of community of experiences managed to audience to and belonging. maximise access content Builds return on when and Raised relationships investment where they leadership and sense of want need it visibility/build community internal brand
Print: The most traditional, but sometimes the most effective way of talking to your audience. Internal publications still work if they have a clear purpose, especially for staff that are out and about on the frontline way of sharing information, knowledge and insights. Topics that don’t need discussion Non-urgent information for your audience to refer to Deep dive into topic areas Promote an event or campaign Provides a consistent message to the entire organisation Good way to share detailed/ in-depth information Source of reference information Can be expensive Hard to track take up and understanding Information is not immediate Awareness Inform Educate Reinforce Communication channel Interaction When to use Strengths Limitations Outcome(s) Online: This can encompass e-newsletters, Yammer groups, WebEx so there’s plenty to choose from Two-way Great ways to share information, policies and business critical information. Interactive Two-way Fast, consistent and convenient Effective ‘pull’ channel Can be effectively tracked and measured Requires necessary infrastructure and can be costly Not everyone has access Hard to track take up and understanding Inform Collaboration Involvement Social media (internal): Increasing in functionality, App based tools (e.g. Yammer) are useful to reach mobile/remote teams. Empower your audience to access content when and where they want need it Two-way and interactive Promote dialogue and discussion on a range of topics Knowledge transfer Can be used to build a sense of community and belonging. Raised leadership visibility/build internal brand Accessible any time Two-way and interactive Enables transfer of knowledge and sharing of experiences Builds relationships and sense of community Requires infrastructure Content needs to be monitored on a daily basis Needs to be actively managed to maximise return on investment Collaboration Involvement Persuade/ reinforce
Using-communication-channels.docx