User research key accountabilities/primary responsibilities 10% Time Identify opportunities for conducting user research when improving content. Organise, conduct, analyse and implement user research for content maintenance and improvements. Imagery key accountabilities/primary responsibilities 10% Time Work with stakeholders across the University to source and commission website imagery. Optimise and manipulate imagery for publishing on the website. Reporting key accountabilities/primary responsibilities 5% Time Assess data to spot opportunities for improving content. Gather data from Google Analytics and produce reports for stakeholders, along with insights and recommendations. Provide reports for senior management on campaign performance. Work with Business Insights Analyst to assess and validate data. Internal and external relationships Other members of the department/University staff. Digital Marketing team within Communications & Marketing. Relevant people within the faculty, academic unit or professional services. Relevant people within Communications & Marketing. Special Requirements PERSON SPECIFICATION How to be Criteria Essential Desirable assessed Qualifications, Skill level equivalent to achievement Relevant degree (or equivalent CV and qualification or experience). interview knowledge and of HNC, A-Level, NVQ3 with proven experience work experience acquired in relevant RSA II word-processing (or roles and job-related training. equivalent qualification or experience) Experience of working in digital Experience of working in the higher marketing role. education/public sector environment.
User research key accountabilities/primary responsibilities 10% Time Identify opportunities for conducting user research when improving content. Organise, conduct, analyse and implement user research for content maintenance and improvements. Imagery key accountabilities/primary responsibilities 10% Time Work with stakeholders across the University to source and commission website imagery. Optimise and manipulate imagery for publishing on the website. Reporting key accountabilities/primary responsibilities 5% Time Assess data to spot opportunities for improving content. Gather data from Google Analytics and produce reports for stakeholders, along with insights and recommendations. Provide reports for senior management on campaign performance. Work with Business Insights Analyst to assess and validate data. Internal and external relationships Other members of the department/University staff. Digital Marketing team within Communications & Marketing. Relevant people within the faculty, academic unit or professional services. Relevant people within Communications & Marketing. Special Requirements PERSON SPECIFICATION Criteria Essential Desirable How to be assessed Qualifications, knowledge and experience Skill level equivalent to achievement of HNC, A-Level, NVQ3 with proven work experience acquired in relevant roles and job-related training. Experience of working in digital marketing role. Relevant degree (or equivalent qualification or experience). RSA II word-processing (or equivalent qualification or experience) Experience of working in the higher education/public sector environment. CV and interview
Web-Content-Designer-hr5-Job-Des.docx