Intranet: Can be Business as Fast and Not everyone Inform Interactive broadcast usual/news/ consistent way may have channels that or two-way updates of sharing access Collaboration can support with messages a push pull generated Knowledge Relies upon the Involvement – approach comments on Interactive via recipient to blogs, articles, chat rooms and search for polls, like / repository use of blogs information rating function Easy to measure launches audience take up Communication Interaction When to use Strengths Limitations Outcome(s) channel Email: Fast and One-way Topics that Quick, easy Hard to track Inform cheap way to don’t need and cheap take up and share discussion understanding Reinforce information Efficient way with Individuals to Impersonal or Groups information across large Information groups overload can be an outcome Targeted at recipients Can be tailored by group/ audience Video/film: One way Get your Visual and Can be costly Awareness Inspirational dynamic form and emotional message in the of Authenticity Inform way of telling hands of a communication could be stories in a wider audience questioned Motivation consistent and Way of (e.g. make sure compelling way Visualise/bring reaching it is not over to life a major numbers of hyped) initiative and people with campaign a consistent Mobile message workers may find it difficult to access/ stream
Intranet: Interactive channels that can support a push – pull approach Can be broadcast or two-way with comments on blogs, articles, polls, like / rating function Business as usual/news/ updates Knowledge repository launches Fast and consistent way of sharing messages Interactive via chat rooms and use of blogs Easy to measure audience take up Not everyone may have access Relies upon the recipient to search for information Inform Collaboration Involvement Communication channel Interaction When to use Strengths Limitations Outcome(s) Email: Fast and cheap way to share information with Individuals or Groups One-way Topics that don’t need discussion Quick, easy and cheap Efficient way to information across large groups Targeted at recipients Can be tailored by group/ audience Hard to track take up and understanding Impersonal Information overload can be an outcome Inform Reinforce Video/film: Inspirational and emotional way of telling stories in a consistent and compelling way One way Get your message in the hands of a wider audience Visualise/bring to life a major initiative and campaign Visual and dynamic form of communication Way of reaching numbers of people with a consistent message Can be costly Authenticity could be questioned (e.g. make sure it is not over hyped) Mobile workers may find it difficult to access/ stream Awareness Inform Motivation generated
Using-communication-channels.docx