TOWS Matrix Example Strengths: Weaknesses: corporate name Vulnerability because of with a good reputation single-product company service and warranty Concentration on higher dealer network priced units with good dealer relations Heavy investment in research and toolmaking raising costs of development capabilities model changes economic plant One-plant location of most parts No preparation for transition for the motor home from family to corporate management Opportunities: SO: WO: Demand for smaller RV’s Emphasize smaller, more and produce smaller Development of efficient motor homes RV’s International Market Expand into foreign markets Build smaller plants in Demand for Low-cost Diversify into modular housing different parts of the country modular housing (FHA and abroad subsidy for mortgage loans) Threats: ST: WT: shortage and into farm equipment, Sell the company higher prices of gasoline railroad cars Slackening demand for RV’s diesel engines for motor homes “Trade-up creates secondary market RV’s safer in anticipation of safety regulations (e.g. visibility, flame retardant, crash resistant, brakes)
TOWS Matrix Example Strengths: corporate name with a good reputation service and warranty dealer network with good dealer relations research and development capabilities economic plant of most parts for the motor home Weaknesses: Vulnerability because of single-product company Concentration on higher priced units Heavy investment in toolmaking raising costs of model changes One-plant location No preparation for transition from family to corporate management Opportunities: Demand for smaller RV’s Development of International Market Demand for Low-cost modular housing (FHA subsidy for mortgage loans) SO: Emphasize smaller, more efficient motor homes Expand into foreign markets Diversify into modular housing WO: and produce smaller RV’s Build smaller plants in different parts of the country and abroad Threats: shortage and higher prices of gasoline Slackening demand for RV’s “Trade-up creates secondary market ST: into farm equipment, railroad cars diesel engines for motor homes RV’s safer in anticipation of safety regulations (e.g. visibility, flame retardant, crash resistant, brakes) WT: Sell the company
TOWS%20Matrix%20Example%20(1).docx