UGG AND FOOTACTION TEAM UP WITH MULTIPLATINUM RAPPER AND ACTOR KYLE Brands unveil new Men’s marketing campaign introducing the exclusive Neumel Color Block Click to download campaign images, video and profile images (Nov. 2, 2017) (a division of Deckers Brands, NYSE: DECK) has tapped NEW YORK – multiplatinum rapper and actor as ambassador for the brand’s second partnership with Footaction, home to a curated assortment of top footwear, apparel and accessories lifestyle brands. The marketing campaign showcases Ventura, Calif. native KYLE as he embarks on an adventure around New York City. While in NYC filming his first lead role in Netflix’s original comedy After Party,” KYLE explores some of the city’s most iconic destinations in “The UGG® footwear. really love how versatile the UGG styles are,” said KYLE. a dude from California and I can “I “I’m rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.” are honored to work with KYLE this season to further our partnership with Footaction,” said “We Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. a shared California “With heritage, unique of style and jovial spirit, KYLE represents the true essence of UGG.” Shot by renowned photographer Chris McPherson, the campaign follows KYLE’s adventure throughout New York City. STOP #1 New York Water Taxi: – KYLE arrives in Manhattan on the New York Water Taxi with Lady Liberty poised in the background. He dons the Classic Toggle, a new waterproof Classic boot with a toggle closure. STOP #2 Central Park: – KYLE pays his respects to his idol and musical genius John Lennon, at the “Imagine” landmark in Central Park wearing the Neumel Color Block, an exclusive style for Footaction. STOP #3 - Chinatown:
UGG AND FOOTACTION TEAM UP WITH MULTIPLATINUM RAPPER AND ACTOR KYLE Brands unveil new Men’s marketing campaign introducing the exclusive Neumel Color Block Click to download campaign images, video and profile images NEW YORK (Nov. 2, 2017) – (a division of Deckers Brands, NYSE: DECK) has tapped multiplatinum rapper and actor as ambassador for the brand’s second partnership with Footaction, home to a curated assortment of top footwear, apparel and accessories lifestyle brands. The marketing campaign showcases Ventura, Calif. native KYLE as he embarks on an adventure around New York City. While in NYC filming his first lead role in Netflix’s original comedy “The After Party,” KYLE explores some of the city’s most iconic destinations in UGG® footwear. “I really love how versatile the UGG styles are,” said KYLE. “I’m a dude from California and I can rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.” “We are honored to work with KYLE this season to further our partnership with Footaction,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “With a shared California heritage, unique of style and jovial spirit, KYLE represents the true essence of UGG.” Shot by renowned photographer Chris McPherson, the campaign follows KYLE’s adventure throughout New York City. STOP #1 – New York Water Taxi: KYLE arrives in Manhattan on the New York Water Taxi with Lady Liberty poised in the background. He dons the Classic Toggle, a new waterproof Classic boot with a toggle closure. STOP #2 – Central Park: KYLE pays his respects to his idol and musical genius John Lennon, at the “Imagine” landmark in Central Park wearing the Neumel Color Block, an exclusive style for Footaction. STOP #3 - Chinatown:
UGG_FW17_Press_Release__Footaction_Partnership_with_KYLE_FINAL.docx