and Governance Role Definition Responsibilities Content Owners Content owners generally Design & standards work in the field of Consistency Communications/Marketing. Overall messaging Content owners are well Content mix versed in: Brand, value, Approvals communication strategy, Deployment communications calendar and communications goals. Content Contributors Individuals from a particular Some approvals work unit who share or Updates suggest content deemed appropriate for signage. Content includes new information or updates to existing information. They do not affect the design, but can approve or deny content suggestions to be sent to Content Owners. Information
and Governance Role Definition Responsibilities Content Owners Content owners generally work in the field of Communications/Marketing. Content owners are well versed in: Brand, value, communication strategy, communications calendar and communications goals. Design & standards Consistency Overall messaging Content mix Approvals Deployment Content Contributors Individuals from a particular work unit who share or suggest content deemed appropriate for signage. Content includes new information or updates to existing information. They do not affect the design, but can approve or deny content suggestions to be sent to Content Owners. Information Some approvals Updates
visual_communications_content_guide.docx