Workshop 5 Countering anti-European populist rhetoric: The use of frames in our communication Atrium 5 9.30 a.m. 12.30 p.m. – Organised by Counterpoint Context The debate around a united, tolerant and open European society is becoming increasingly toxic: under pressure from populist language and its strong rhetoric and images, progressive members of societies often unwittingly pick up such communication frames, thereby reinforcing narratives of exclusion and intolerance. How can we speak differently about Europe to promote openness, curiosity and tolerance? How can we make sure that we transmit the values that guide our work? Counterpoint is holding a workshop in the context of the Civil Society Days that focuses on countering populist rhetoric to support civil society organisations in promoting tolerance and openness. Objectives of this workshop This half-day workshop (3.5 hours) will focus on framing, a communication approach that looks at the interconnectedness of language, thinking and feeling, and deliberately uses different ways of seeing the world (frames) to evoke and transmit values within the audience. We will explore the intricate links between language and thinking and the ways in which certain kinds of language can trigger a specific set of values. We will reflect on what values participants want to convey with respect to their European agenda and how they can represent these values more effectively in their language. We will identify some of the recurring frames in populist discourse in this context (such as the nation as a family) and explore how to counter them effectively. The workshop will on countering populist narratives against Europe. Ulrike Grassinger, Director of Projects at Counterpoint, will lead the workshop. She has been working on framing and metaphors for several years and regularly applies this method in workshops with political and private sector decision-makers. Potential structure of the workshop
Workshop 5 Countering anti-European populist rhetoric: The use of frames in our communication Atrium 5 9.30 a.m. – 12.30 p.m. Organised by Counterpoint Context The debate around a united, tolerant and open European society is becoming increasingly toxic: under pressure from populist language and its strong rhetoric and images, progressive members of societies often unwittingly pick up such communication frames, thereby reinforcing narratives of exclusion and intolerance. How can we speak differently about Europe to promote openness, curiosity and tolerance? How can we make sure that we transmit the values that guide our work? Counterpoint is holding a workshop in the context of the Civil Society Days that focuses on countering populist rhetoric to support civil society organisations in promoting tolerance and openness. Objectives of this workshop This half-day workshop (3.5 hours) will focus on framing, a communication approach that looks at the interconnectedness of language, thinking and feeling, and deliberately uses different ways of seeing the world (frames) to evoke and transmit values within the audience. We will explore the intricate links between language and thinking and the ways in which certain kinds of language can trigger a specific set of values. We will reflect on what values participants want to convey with respect to their European agenda and how they can represent these values more effectively in their language. We will identify some of the recurring frames in populist discourse in this context (such as the nation as a family) and explore how to counter them effectively. The workshop will on countering populist narratives against Europe. Ulrike Grassinger, Director of Projects at Counterpoint, will lead the workshop. She has been working on framing and metaphors for several years and regularly applies this method in workshops with political and private sector decision-makers. Potential structure of the workshop
workshop-5---countering-anti-european-populist-rhetoric-en.docx