A Tourism Association that represents tourism Lack of awareness from businesses that do not operators at local and surrounding area events realise that they operate in the tourism industry High quality conference, meeting and wedding State zoning regulations limit some tourism activity spaces offering unique features (historic in the City of Whittlesea buildings,country landscapes) Established Council Events team that have Limited cooperation between tourism businesses demonstrated capacity to facilitate and host (e.g. packaging products) community events, including City of Whittlesea Community Festival and Carols by Candlelight Recent investment in restoring historic sites in the Lack of pedestrian, equestrian and bicycle trail municipality (Carome Homestead, Farm Vigano) connectivity to link the municipality and its tourism products (e.g. Mernda-Whittlesea Rail Trail) Culturally diverse community Limited promotion of the City of Whittlesea as a cycling destination Landscape and natural environment with a high Reliance on volunteers level of environmental significance and ecological diversity
A Tourism Association that represents tourism operators at local and surrounding area events Lack of awareness from businesses that do not realise that they operate in the tourism industry High quality conference, meeting and wedding spaces offering unique features (historic buildings,country landscapes) State zoning regulations limit some tourism activity in the City of Whittlesea Established Council Events team that have demonstrated capacity to facilitate and host community events, including City of Whittlesea Community Festival and Carols by Candlelight Limited cooperation between tourism businesses (e.g. packaging products) Recent investment in restoring historic sites in the municipality (Carome Homestead, Farm Vigano) Lack of pedestrian, equestrian and bicycle trail connectivity to link the municipality and its tourism products (e.g. Mernda-Whittlesea Rail Trail) Culturally diverse community Limited promotion of the City of Whittlesea as a cycling destination Landscape and natural environment with a high level of environmental significance and ecological diversity Reliance on volunteers
tourism-strategy-accessible-word.docx