*‘Documentary style’ means comments made to an unseen/unheard interviewer (i.e. not direct-to-camera). Comments will not be scripted. They will be conversational in nature but made with enthusiasm and commitment. Comments will be short (10 to 30 seconds approx.) a little more where – appropriate. NARRATION It would be good if all verbal comment could come from the people who appear in the video (i.e. straight from the horse’s mouth). 4 However, if some linking narration is required, this can be written during the editing stage. TONE The tone will be one of engagement, enthusiasm, relevance, commitment, 5 practical value and competence. We will get the impression that people are excited about everything that the Centre and its partners contribute to students’ learning and skills development. PARTNERSHIPS AND CONNECTIONS There are three locations at which people provide comments in the video: the Centre, a partner school and an industry workplace. The fact that these locations are among the partners will be communicated by: 6 creating a transition between each location and the next to provide a visual (one way to do this would be to briefly have the image at the ‘connection’ end of one location sequence on screen together with the image at the start of the next location sequence) having one or more people mention this community of partnerships and connections. Video Script VISION AUDIO OPENING SEQUENCE OPENING MUSIC BURST (punchy & fun) (8 seconds approx.) EFFECTS (the sounds associated with workshops, laboratories and relevant industries) composed of images of: SOUNDS OF STUDENTS students active in workshops, laboratories (the voices of happy students talking together about their and relevant industries activities) trainers interacting STUDENTS’ COMMENTS positively with students (Snippets of students saying something that reflects their happy faces of positive experience of learning, skills development and appreciative students growing awareness of opportunities.) OTHER VOICES (Perhaps the voice of a parent could be added – TITLE APPEARS: expressing their pleasure and satisfaction at what their son or daughter is gaining from the Centre.) CONTINUING MUSIC “(title)”
*‘Documentary style’ means comments made to an unseen/unheard interviewer (i.e. not direct-to-camera). Comments will not be scripted. They will be conversational in nature but made with enthusiasm and commitment. Comments will be short (10 to 30 seconds approx.) – a little more where appropriate. 4 NARRATION It would be good if all verbal comment could come from the people who appear in the video (i.e. straight from the horse’s mouth). However, if some linking narration is required, this can be written during the editing stage. 5 TONE The tone will be one of engagement, enthusiasm, relevance, commitment, practical value and competence. We will get the impression that people are excited about everything that the Centre and its partners contribute to students’ learning and skills development. 6 PARTNERSHIPS AND CONNECTIONS There are three locations at which people provide comments in the video: the Centre, a partner school and an industry workplace. The fact that these locations are among the partners will be communicated by: creating a transition between each location and the next to provide a visual ‘connection’ (one way to do this would be to briefly have the image at the end of one location sequence on screen together with the image at the start of the next location sequence) having one or more people mention this community of partnerships and connections. Video Script VISION AUDIO OPENING SEQUENCE (8 seconds approx.) composed of images of: students active in workshops, laboratories and relevant industries trainers interacting positively with students happy faces of appreciative students TITLE APPEARS: “(title)” OPENING MUSIC BURST (punchy & fun) EFFECTS (the sounds associated with workshops, laboratories and relevant industries) SOUNDS OF STUDENTS (the voices of happy students talking together about their activities) STUDENTS’ COMMENTS (Snippets of students saying something that reflects their positive experience of learning, skills development and growing awareness of opportunities.) OTHER VOICES (Perhaps the voice of a parent could be added – expressing their pleasure and satisfaction at what their son or daughter is gaining from the Centre.) CONTINUING MUSIC
ttcmarketinghandbook.docx