EXAMPLE: KEY OUTCOME AND PROCESS EVALUATION ACTIVITIES Evaluation Activity Purpose Sample Instrument Analysis Timing/ Source Method Waves Outcome Document/Record Measure evidence of Census of all Evaluation Tally of Year 3 Review of county enforcement, fines or licenses issued + Consultant licenses, fines, 1 Wave records showing suspensions compliance and collection of tobacco records in the city suspensions retail license fees + of Savannah issued fines Store Observation Measure evidence of Random sample Project Staff Tally Post adoption ─ Signage enforcement of of 40 stores 1 Wave signage area Process Key Informant Measure the of Purposive sample Evaluation Content Year 1 Interviews with city support and of 10 (5 in each of Consultant analysis 1 Wave council members and opposition to TRL; 2 cities) retailers re: licensing identify facilitators policy and barriers to policy adoption Statewide HSHC Measure the Census of 160 Stanford & Descriptive Year 2 Observation Survey availability of various retailers Tobacco Control statistics 1 Wave tobacco products and Evaluation (optimal sample marketing Center (TCEC) size) Statewide HSHC Public Measure public Convenience Stanford Descriptive Year 3 Intercept Survey opinion on policy sample of 200 University & statistics 1 Wave issues in the retail (100 in each of TCEC environment the 2 cities) English & Spanish Statewide HSHC Measure the level of Purposive sample Stanford Descriptive Year 3 Key Informant support and of 8 University & statistics and 1 Wave Interviews with city opposition to a (2 in each of 4 TCEC content variety of tobacco jurisdictions) analysis council members, supervisors and staff control issues Statewide HSHC Media Measure the level of Purposive sample TCEC Descriptive Year 3 Activity Record support or of 10 radio statistics and 1 Wave opposition, as well as and online media content reach outlets analysis
EXAMPLE: KEY OUTCOME AND PROCESS EVALUATION ACTIVITIES Evaluation Activity Purpose Sample Instrument Source Analysis Method Timing/ Waves Outcome Document/Record Review of county records showing collection of tobacco retail license fees + fines Measure evidence of enforcement, fines or suspensions Census of all licenses issued + compliance records in the city of Savannah Evaluation Consultant Tally of licenses, fines, and suspensions issued Year 3 1 Wave Store Observation ─ Signage Measure evidence of enforcement of signage area Random sample of 40 stores Project Staff Tally Post adoption 1 Wave Process Key Informant Interviews with city council members and retailers re: licensing policy Measure the of support and opposition to TRL; identify facilitators and barriers to policy adoption Purposive sample of 10 (5 in each of 2 cities) Evaluation Consultant Content analysis Year 1 1 Wave Statewide HSHC Observation Survey Measure the availability of various tobacco products and marketing Census of 160 retailers (optimal sample size) Stanford & Tobacco Control Evaluation Center (TCEC) Descriptive statistics Year 2 1 Wave Statewide HSHC Public Intercept Survey Measure public opinion on policy issues in the retail environment Convenience sample of 200 (100 in each of the 2 cities) English & Spanish Stanford University & TCEC Descriptive statistics Year 3 1 Wave Statewide HSHC Key Informant Interviews with city council members, supervisors and staff Measure the level of support and opposition to a variety of tobacco control issues Purposive sample of 8 (2 in each of 4 jurisdictions) Stanford University & TCEC Descriptive statistics and content analysis Year 3 1 Wave Statewide HSHC Media Activity Record Measure the level of support or opposition, as well as reach Purposive sample of 10 radio and online media outlets TCEC Descriptive statistics and content analysis Year 3 1 Wave
TYStrainingpacket4.24.17.docx