required of farmer owner/agro entrepreneurs to conduct market visits, determine value adding activities and prepare market plan. PERFORMANCE CRITERIA REQUIRED ELEMENT Italicized terms are KNOWLEDGE REQUIRED SKILL elaborated in the Range AND ATTITUDE Statement 1. Conduct 1.1Buyers are identified in Marketing and Drawing a market market visits the local market market map following industry Kinds of buyers Identifying buyers practice Market mapping Conducting buyer 1.2 Buyers are interviewed Procedures in interview according to industry conducting Selecting buyers practice informal interview 1.3 Buyers are selected Basis for choosing based on result of the buyers interview Attitudes: Resourceful Open-minded Enthusiastic Patience 2. Determine 2.1 Flow of produce from Supply and Determining value adding farm to the selected demand adding activities in activities buyer is determined Product flow and the product flow based on the value addition Computation skills established industry Marketing Communication practices. arrangements skills 2.2 Value adding activities Computation of Selecting value are identified based on sales, cost and adding activities to requirements of profit perform selected buyer Selection of value requirements adding activities 2.3 Comparative prices and costs of value Attitude: adding activities are Business minded computed based on Openness industry practice Practical 2.4 Value adding activities Decisive are selected based on Enthusiastic buyers’ requirement 3. Prepare 3.1 Marketing objective is Marketing Making marketing market plan prepared according to objective objective the result of market Procedures in Establishing steps in research making a the delivery of the 3.2 Steps in the delivery of marketing product to buyers the product to selected objective Computation skills buyers are established in product Estimating targeted based on objective set delivery sales, cost and profit
required of farmer owner/agro entrepreneurs to conduct market visits, determine value adding activities and prepare market plan. ELEMENT PERFORMANCE CRITERIA Italicized terms are elaborated in the Range Statement REQUIRED KNOWLEDGE AND ATTITUDE REQUIRED SKILL 1. Conduct market visits 1.1Buyers are identified in the local market following industry practice 1.2 Buyers are interviewed according to industry practice 1.3 Buyers are selected based on result of the interview Marketing and market Kinds of buyers Market mapping Procedures in conducting informal interview Basis for choosing buyers Attitudes: Resourceful Open-minded Enthusiastic Patience Drawing a market map Identifying buyers Conducting buyer interview Selecting buyers 2. Determine adding activities 2.1 Flow of produce from farm to the selected buyer is determined based on the established industry practices. 2.2 Value adding activities are identified based on requirements of selected buyer requirements 2.3 Comparative prices and costs of value adding activities are computed based on industry practice 2.4 Value adding activities are selected based on buyers’ requirement Supply and demand Product flow and value addition Marketing arrangements Computation of sales, cost and profit Selection of value adding activities Attitude: Business minded Openness Practical Decisive Enthusiastic Determining value adding activities in the product flow Computation skills Communication skills Selecting value adding activities to perform 3. Prepare market plan 3.1 Marketing objective is prepared according to the result of market research 3.2 Steps in the delivery of the product to selected buyers are established based on objective set Marketing objective Procedures in making a marketing objective in product delivery Making marketing objective Establishing steps in the delivery of the product to buyers Computation skills Estimating targeted sales, cost and profit
TR%20AGROENTREPRENEURSHIP%20NC%20II.docx