UNIT OF COMPETENCY : MARKET PRODUCE UNIT CODE : AFF243304 UNIT DESCRIPTOR : The unit deals with the knowledge, skills and attitudes required of farm to monitor prevailing price of produce, apply marketing strategies and trade produce. PERFORMANCE CRITERIA REQUIRED ELEMENT Italicized terms are KNOWLEDGE AND REQUIRED SKILL elaborated in the ATTITUDE Range Statement 1. Monitor 1.1 Major buyers and Types of buyers Determining major prevailing trading centers of the and trading centers buyers and trading price of produce is Criteria in centers produce determined according determining Gathering price to industry practice buyers information 1.2 Information on Supply and demand Recording price price is gathered following in relation to price information industry standard movements Coordinating skills procedure Sources of price Monitoring skills 1.3 Price information is information Communication recorded following Methods to monitor skills industry standard prices procedure Procedures in recording price information 2. Apply 2.1 Collected of collected Using collected marketing information is used information information in market strategies in strategizing to Market strategizing strategizing optimise sales and Computation on Applying value profit according to sales, cost and adding activities standard marketing profit Identifying services procedure addition of business 2.2 adding Kinds of Business development service activities are applied service providers (BDS) providers to increase sales and Advantages and Conducting profit based on benefits in group consolidation market plan marketing activities 2.3 Services of Business Types of Coordinating skills development collaboration Computation skills service (BDS) through coops, Record keeping providers are associations, identified on informal clusters industry practices 2.4 Consolidation of Attitude: produce and group Business minded marketing is done Team work following industry Work oriented practices. Cooperative
UNIT OF COMPETENCY : MARKET PRODUCE UNIT CODE : AFF243304 UNIT DESCRIPTOR : The unit deals with the knowledge, skills and attitudes required of farm to monitor prevailing price of produce, apply marketing strategies and trade produce. ELEMENT PERFORMANCE CRITERIA Italicized terms are elaborated in the Range Statement REQUIRED KNOWLEDGE AND ATTITUDE REQUIRED SKILL 1. Monitor prevailing price of produce 1.1 Major buyers and trading centers of the produce is determined according to industry practice 1.2 Information on price is gathered following industry standard procedure 1.3 Price information is recorded following industry standard procedure Types of buyers and trading centers Criteria in determining buyers Supply and demand in relation to price movements Sources of price information Methods to monitor prices Procedures in recording price information Determining major buyers and trading centers Gathering price information Recording price information Coordinating skills Monitoring skills Communication skills 2. Apply marketing strategies 2.1 Collected information is used in strategizing to optimise sales and profit according to standard marketing procedure 2.2 adding activities are applied to increase sales and profit based on market plan 2.3 Services of Business development service (BDS) providers are identified on industry practices 2.4 Consolidation of produce and group marketing is done following industry practices. of collected information Market strategizing Computation on sales, cost and profit addition Kinds of Business service providers Advantages and benefits in group marketing Types of collaboration through coops, associations, informal clusters Attitude: Business minded Team work Work oriented Cooperative Using collected information in market strategizing Applying value adding activities Identifying services of business development service (BDS) providers Conducting consolidation activities Coordinating skills Computation skills Record keeping
TR%20AGROENTREPRENEURSHIP%20NC%20II.docx