3. Visually: a Vestas truck on a Visually: LS, horizontal Semiotic structures: in 00:09- road in the same landscape. angle, of a Vestas truck on accordance with the visual 00:13 Association: Vestas is a a road. The first mode’s attempt to be professional company that introduction to Vestas’ objective and show all can work in rural areas. logo. Due to the framing, there is to know about the the viewer is not involved depicted objects, the Verbally: voice-over: with the truck. verbal mode explain and ‘Wind power provides a sustainable, describe the challenge and predictable and…’ Sound-wise: the solution in explicit ‘sustainable, predictable’ have the terms. Visual texts appears: function of evaluating and describing wind energy. Wind power provides As when describing the sustainable, predictable and conflict, Vestas describes clean energy the solution here in explicit terms. The result is a relationship with the viewer where everything is revealed. 4. Visually: a wind farm Visually: ELS, horizontal Rhythmic units: the visual 00:13- the blades of the turbines angle, of the wind farm. text: Wind power provides 00:16 rotate fast in the wind. The The viewer is introduced sustainable, predictable company’s products are to the wind turbines from a has been and clean energy depicted in close relationship distance and shown an repeated in two following with nature. entire wind farm. The shots. In that way, it purpose is again to create follows the voice-over Verbally: voice-over: credibility by providing whose sentence is also energy resource. To the viewer with as much distributed across two ‘…clean successfully…’ information as possible. shots. The purpose is to connect the shots and create a coherent film.
3. 00:09- 00:13 Visually: a Vestas truck on a road in the same landscape. Association: Vestas is a professional company that can work in rural areas. Verbally: voice-over: ‘Wind power provides a sustainable, predictable and…’ Visual texts appears: Wind power provides sustainable, predictable and clean energy Visually: LS, horizontal angle, of a Vestas truck on a road. The first introduction to Vestas’ logo. Due to the framing, the viewer is not involved with the truck. Sound-wise: ‘sustainable, predictable’ have the function of evaluating and describing wind energy. As when describing the conflict, Vestas describes the solution here in explicit terms. The result is a relationship with the viewer where everything is revealed. Semiotic structures: in accordance with the visual mode’s attempt to be objective and show all there is to know about the depicted objects, the verbal mode explain and describe the challenge and the solution in explicit terms. 4. 00:13- 00:16 Visually: a wind farm the blades of the turbines rotate fast in the wind. The company’s products are depicted in close relationship with nature. Verbally: voice-over: ‘…clean energy resource. To successfully…’ Visually: ELS, horizontal angle, of the wind farm. The viewer is introduced to the wind turbines from a distance and shown an entire wind farm. The purpose is again to create credibility by providing the viewer with as much information as possible. Rhythmic units: the visual text: Wind power provides sustainable, predictable and clean energy has been repeated in two following shots. In that way, it follows the voice-over whose sentence is also distributed across two shots. The purpose is to connect the shots and create a coherent film.
Vestas__app._2.docx