audience and positively impacted consumer attitudes and perceptions of regional Victoria. Early indicators also suggest that Wander Victoria is influencing conversion outcomes. Victoria will continue to Victoria will TEVE Continued collaboration and Victoria featured in work closely with continue to Tourism Australia campaigns. Tourism Australia to work with ensure Victoria’s Tourism offerings are featured in Australia to marketing campaigns, ensure such as the Aquatic and Victoria is Coastal global marketing represented campaign and the in marketing ongoing Restaurant campaigns. Australia campaign. Melbourne was host city for the World’s 50 Best Restaurant Awards in 2017. Tourism Australia and Visit Victoria worked in partnership with the World’s 50 Best team to create a program. Work with industry Visit Victoria will liaise Continue to VV New branding fully implemented. to transition to the with DPC and continue examine Support new Victoria to implement the further and identify newVictoria branding. opportunities PV, opportunities for for industry TEVE Visit Victoria will continue industry to participation to work directly with participate in its in the new RTBs as key strategic implementation. branding for partners. Opportunities tourism for industry participation related would largely come activities. through Visit Victoria’s marketing programs and campaigns. and the Review the Statement of Review the TEVE Statement of Expectations issued and agreed Ministerial Expectations for all Statement of to. Advisory government and funded Expectations Committee to private entities, including for Visit oversee progress Melbourne Convention Victoria and against, a and Exhibition Trust, other entities Statement of Federation Square, periodically. Expectations for Emerald Tourist Railway, all major Grand Prix Corporation government and on a periodic basis. A funded private Statement of entities to work in Expectations is an
audience and positively impacted consumer attitudes and perceptions of regional Victoria. Early indicators also suggest that Wander Victoria is influencing conversion outcomes. Victoria will continue to work closely with Tourism Australia to ensure Victoria’s offerings are featured in marketing campaigns, such as the Aquatic and Coastal global marketing campaign and the ongoing Restaurant Australia campaign. Melbourne was host city for the World’s 50 Best Restaurant Awards in 2017. Tourism Australia and Visit Victoria worked in partnership with the World’s 50 Best team to create a program. Victoria will continue to work with Tourism Australia to ensure Victoria is represented in marketing campaigns. TEVE Continued collaboration and Victoria featured in Tourism Australia campaigns. Work with industry to transition to the new Victoria and identify opportunities for industry to participate in its implementation. Visit Victoria will liaise with DPC and continue to implement the newVictoria branding. Visit Victoria will continue to work directly with RTBs as key strategic partners. Opportunities for industry participation would largely come through Visit Victoria’s marketing programs and campaigns. Continue to examine further opportunities for industry participation in the new branding for tourism related activities. VV Support PV, TEVE New branding fully implemented. and the Ministerial Advisory Committee to oversee progress against, a Statement of Expectations for all major government and funded private entities to work in Review the Statement of Expectations for all government and funded private entities, including Melbourne Convention and Exhibition Trust, Federation Square, Emerald Tourist Railway, Grand Prix Corporation on a periodic basis. A Statement of Expectations is an Review the Statement of Expectations for Visit Victoria and other entities periodically. TEVE Statement of Expectations issued and agreed to.
Victorian-Visitor-Economy-Strategy-Action-Plan-2016-2020.docx