Alternative Delivery Options: Assessing VB and VE functions as underpinned by their corporate objectives VisitBritain International Providing Function Building International trade leadership and Commercial market and consumer engagement advice on activity and Comments Delivery customer marketing and export inbound partnerships option knowledge support tourism The functions are still required. Could not No No No No No abolish one function Abolish without an adverse impact on the rest. be done but would risk loss of specialist knowledge, skills and Move to expertise and would be central Possible Possible Possible Possible No likely to limit scope for government commercial partnerships and activities. Issues of co-ordination and funding would Move to local make it very difficult for No No No No No government local government to carry out the functions effectively.
Alternative Delivery Options: Assessing VB and VE functions as underpinned by their corporate objectives VisitBritain Function International consumer marketing International trade engagement and export support Building market and customer knowledge Providing leadership and advice on inbound tourism Commercial activity and partnerships Comments Delivery option Abolish No No No No No The functions are still required. Could not abolish one function without an adverse impact on the rest. Move to central government Possible Possible Possible Possible No be done but would risk loss of specialist knowledge, skills and expertise and would be likely to limit scope for commercial partnerships and activities. Move to local government No No No No No Issues of co-ordination and funding would make it very difficult for local government to carry out the functions effectively.
TR%20Report.docx