2004Q3 2002Q4 5 Discuss the Student written Internet Marketing importance of Development of internet marketing research project internet Opportunities created by internet marketing marketing Challenges posed by internet marketing decisions Importance of ecommerce to business organisations MODULE 3: Small Business Management Week Objectives Content Teaching/learning Assessment strategy 6 Explain the nature The nature and characteristics of entrepreneurship Nina Programme Past papers and characteristics Definitions of entrepreneurship PPTs 2002-2014 of Intrapreneurship Brainstorming Q5,6 entrepreneurship Corporate entrepreneurship Social entrepreneurship Characteristics of successful entrepreneurs 7 Explain the Business and economic systems Economics students relationship Economic systems in which businesses operate (free economy, in class present on between business mixed economy, planned economy) economic systems organisations and The impact of the economic system on business decision Video the economic making Discussion system in which they operate 8 Assess the criteria Size and growth of business Comparison of a for measuring size Criteria for measuring size and growth: output, labour force, small and large firm and growth of market share, capital structure business Advantages and disadvantages of small vs large firms: size and financial requirements, economies of scale, strategies for growth, management and control, lack of record keeping, working capital deficiencies, poor management skills, regulation and legislation
2004Q3 2002Q4 5 Discuss the importance of internet marketing decisions Internet Marketing Development of internet marketing Opportunities created by internet marketing Challenges posed by internet marketing Importance of ecommerce to business organisations Student written research project MODULE 3: Small Business Management Week Objectives Content Teaching/learning strategy Assessment 6 Explain the nature and characteristics of entrepreneurship The nature and characteristics of entrepreneurship Definitions of entrepreneurship Intrapreneurship Corporate entrepreneurship Social entrepreneurship Characteristics of successful entrepreneurs Nina Programme PPTs Brainstorming Past papers 2002-2014 Q5,6 7 Explain the relationship between business organisations and the economic system in which they operate Business and economic systems Economic systems in which businesses operate (free economy, mixed economy, planned economy) The impact of the economic system on business decision making Economics students in class present on economic systems Video Discussion 8 Assess the criteria for measuring size and growth of business Size and growth of business Criteria for measuring size and growth: output, labour force, market share, capital structure Advantages and disadvantages of small vs large firms: size and financial requirements, economies of scale, strategies for growth, management and control, lack of record keeping, working capital deficiencies, poor management skills, regulation and legislation Comparison of a small and large firm
unit_2_mob_scheme_of_work.docx