Personal and Lifestyle Characteristics by Generation Greatest Baby Boom Digitals Generation Generation Millennials (Gen Z) Born Born Generation X (Gen Y) Born Characteristic Born 1965-1980 1981-2000 Current Ages 71 to 88 52 to 70 36 to 51 16 to 35 15+ Size of 52 Million 78 Million 46 Million 75 Million+ 75 Million Generation Confident, Respect for Ambitious, Acceptance of “Me” Authority Independent Optimistic, New Ideas, Generation Core Values Conformity Self-Confident Open to Greater Internally Driven Loyalty Skeptical Change, Social Competitive Discipline Sense of Diversity Entitlement Team Fulfilment and Motivated by Loyalty Love to Fly Solo Fellowship Development Excitement Work Hard, Achieve Work to Live Play Hard Emotional & Work/Family Life Duty Before No Balance Demand a Family Financial Balance Fun Live to Work Work/Life Comes First, Independence Balance Value Free Before Time Marriage Prefer Fast Hard Work and Efficient Sacrifice Hard Working Want Structure Work Ethic Team Players Productivity, Results-Driven and Direction Masters of Multitasking Accepting of Challenge View of Accepting, Respectful Authority, But Authority Little Need for Authority Deferential Question Not Intimidated Direction Hierarchy Self-directed, Collegial Straightforward Inclusive, seniority Decisive, Leadership Style Participative Based on Averse to Command High Self Consensus Competence Conflict and Control Esteem Interrupts and Wants Immediate Feedback No News Annually with asks, "How am I Constant Affirmation of Preference is Good News Documentation doing?" Feedback Achievements Technology a Prefer Meetings Prefers Communication Prefer Favors Email Necessity, and Telephone Texting and Skills and Styles and Voicemail Prefer Person Calls Social Media to Person To Be Respect for Contentment Respected Their Independence Structure and and Passion, and Experience and and Recognition What They Want Watchful Express their Contribute in a Coming for Individual Interest Identity, Meaningful Together to Achievement Flexibility Way Solve Problems
Personal and Lifestyle Characteristics by Generation Characteristic Greatest Generation Born Baby Boom Generation Born Generation X Born 1965-1980 Millennials (Gen Y) 1981-2000 Digitals (Gen Z) Born Current Ages 71 to 88 52 to 70 36 to 51 16 to 35 15+ Size of Generation 52 Million 78 Million 46 Million 75 Million+ 75 Million Core Values Respect for Authority Conformity Loyalty Discipline “Me” Generation Internally Driven Competitive Independent Self-Confident Skeptical Confident, Ambitious, Optimistic, Open to Change, Sense of Entitlement Acceptance of New Ideas, Greater Social Diversity Motivated by Loyalty Team Development Love to Fly Solo Fellowship Fulfilment and Excitement Work/Family Life Balance Duty Before Fun No Balance Live to Work Work to Live Demand a Work/Life Balance Work Hard, Play Hard Family Comes First, Value Free Time Achieve Emotional & Financial Independence Before Marriage Work Ethic Hard Work Sacrifice Hard Working Results-Driven Want Structure and Direction Team Players Prefer Fast and Efficient Productivity, Masters of Multitasking View of Authority Respectful Accepting of Authority, But Question Challenge Authority Not Intimidated Accepting, Deferential Little Need for Direction Leadership Style Hierarchy seniority Command and Control Collegial Participative Consensus Straightforward Based on Competence Inclusive, Averse to Conflict Self-directed, Decisive, High Self Esteem Feedback Preference No News is Good News Annually with Documentation Interrupts and asks, "How am I doing?" Wants Constant Feedback Immediate Affirmation of Achievements Communication Skills and Styles Prefer Prefer Meetings and Telephone Calls Favors Email and Voicemail Prefers Texting and Social Media Technology a Necessity, Prefer Person to Person What They Want To Be Respected and Contribute in a Meaningful Way Respect for Their Experience and Coming Together to Solve Problems Independence and Recognition for Individual Achievement Structure and Watchful Interest Contentment and Passion, Express their Identity, Flexibility
WBHB-S7-602-16%20Final3.docx