1.3.3 Promote opportunities for Low Council and Within Identify two potential tourism operators to Tourism existing tourism collaborations undertake collaborative Association resources per annum via site visits. marketing with businesses in neighbouring municipalities. 1.3.4 Identify opportunities to Low Council Within City of Whittlesea meets work with Victoria and existing with key representatives Melbourne Water to resources from Melbourne Water encourage sustainable use and Parks Victoria of the municipalities’ natural annually to discuss attractions. opportunities. Strategy 1.4 Support ways to acknowledge and recognise achievements within the local tourism industry, particularly in relation to high standards of service and innovation Ref Action Priority Responsibility Resources Measure 1.4.1 Establish and implement Medium Council and Some 100% of local Tourism benchmarking guidelines industry additional operators, as recorded and criteria for business leaders resources on the electronic within the tourism industry required database, are informed and distribute to tourism (industry of the guidelines and operators throughout City of assistance) made aware of Council Whittlesea. assistance to implement.
1.3.3 Promote opportunities for tourism operators to undertake collaborative marketing with businesses in neighbouring municipalities. Low Council and Tourism Association Within existing resources Identify two potential tourism collaborations per annum via site visits. 1.3.4 Identify opportunities to work with Victoria and Melbourne Water to encourage sustainable use of the municipalities’ natural attractions. Low Council Within existing resources City of Whittlesea meets with key representatives from Melbourne Water and Parks Victoria annually to discuss opportunities. Strategy 1.4 Support ways to acknowledge and recognise achievements within the local tourism industry, particularly in relation to high standards of service and innovation Ref Action Priority Responsibility Resources Measure 1.4.1 Establish and implement benchmarking guidelines and criteria for business within the tourism industry and distribute to tourism operators throughout City of Whittlesea. Medium Council and industry leaders Some additional resources required (industry assistance) 100% of local Tourism operators, as recorded on the electronic database, are informed of the guidelines and made aware of Council assistance to implement.
tourism-strategy-accessible-word.docx