Project: Heritage Education (WWF) Activities Partners Results Timeline Development, Engage more education IWSS WH material. Dec translation, partners, new WH education network, No. of 2016 – production and material. NGOs, partners, No. 2018* distribution of science, of persons environmental education reached with education and WH education awareness material. IWSS ‘Annual workshop. * WSB 2017 to decide on IWSS content and budget for 2017 and 2018. 3.2. WH communication Result: A broad, consistent and high-quality pool of WH info material for various target audiences and multipliers. Activities: Develop, communicate and distribute WH information and awareness material for various target audiences, including the use of innovative (ongoing). Strategic partners: Municipalities, tourism sector, publishers and media, nature NGOs, information centres, Project: WH communication and marketing Activities Goals/Milestones Partners Results Timeline Re-launch WH WH website with experience TG-WH, WH website Website sector in 4 languages, in NGOs, 2017 preparation with CWSS science, website) education Extension WH WH social media concept (long WH social 2016 - communication term) media 2018 of social concept WH WH information and awareness Updated 2016 - communication material: WH leaflet and material, 2018 and awareness exhibition, PR material (e.g. new WH pins, poster, sticker), re-launch material, video, WH brochure, design of PR material local WH info columns WH Branding Developing WH brand strategy: WH Brand Brand communication Management 2017 workshops (internal partners, Manual sectors, brand manual) Work Theme 4 Develop and advance sustainable tourism The tourism strategy is the framework for all relevant partners for sustainable tourism development in accordance with the request of the Wold Heritage Committee, and was endorsed in 2014. An action plan sets out the specific activities to implement the strategy.
Project: Heritage Education (WWF) Activities Partners Results Timeline Development, translation, production and distribution of environmental education and awareness material. ‘Annual IWSS workshop. Engage more education partners, new WH education material. IWSS network, NGOs, science, education WH material. No. of partners, No. of persons reached with WH education Dec 2016 – 2018* * WSB 2017 to decide on IWSS content and budget for 2017 and 2018. 3.2. WH communication Result: A broad, consistent and high-quality pool of WH info material for various target audiences and multipliers. Activities: Develop, communicate and distribute WH information and awareness material for various target audiences, including the use of innovative (ongoing). Strategic partners: Municipalities, tourism sector, publishers and media, nature NGOs, information centres, Project: WH communication and marketing Activities Goals/Milestones Partners Results Timeline Re-launch WH Website WH website with experience sector in 4 languages, in preparation with CWSS website) TG-WH, NGOs, science, education WH website 2017 Extension WH communication of social WH social media concept (long term) WH social media concept 2016 - 2018 WH communication and awareness WH information and awareness material: WH leaflet and exhibition, PR material (e.g. pins, poster, sticker), re-launch video, WH brochure, design of local WH info columns Updated material, new WH material, PR material 2016 - 2018 WH Branding Developing WH brand strategy: Brand communication workshops (internal partners, sectors, brand manual) WH Brand Management Manual 2017 Work Theme 4 Develop and advance sustainable tourism The tourism strategy is the framework for all relevant partners for sustainable tourism development in accordance with the request of the Wold Heritage Committee, and was endorsed in 2014. An action plan sets out the specific activities to implement the strategy.
wsb_19-5-1-2-tg-wh-report-draft.docx