Content and structure The Step System 4 Corner-stones – Great communication is based on four corner-stones, which collectively provide the solid foundations for the effective transmission of your message. Corner-stone 1: Be clear about THE PURPOSE Why are you bothering to make this – presentation? Corner-stone 2: Understand THE AUDIENCE Who are they? What do they need? – What do they expect? How can you best connect with them? Corner-stone 3: Think through THE CONTENT Given the time that you have available, – what must you communicate? What are your imperatives versus your to ‘nice haves’? Corner-stone 4: Once you know why, to whom and what you want to communicate, explore THE BEST MEDIUM. How can you best get your message across? What is the most appropriate vehicle that will enable you to deliver with the credibility, impact and gravitas that you need? Be clear about your Point of View (POV) …
Content and structure – The Step System 4 Corner-stones Great communication is based on four corner-stones, which collectively provide the solid foundations for the effective transmission of your message. Corner-stone 1: Be clear about THE PURPOSE – Why are you bothering to make this presentation? Corner-stone 2: Understand THE AUDIENCE – Who are they? What do they need? What do they expect? How can you best connect with them? Corner-stone 3: Think through THE CONTENT – Given the time that you have available, what must you communicate? What are your imperatives versus your ‘nice to haves’? Corner-stone 4: Once you know why, to whom and what you want to communicate, explore THE BEST MEDIUM. How can you best get your message across? What is the most appropriate vehicle that will enable you to deliver with the credibility, impact and gravitas that you need? Be clear about your Point of View (POV) …
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