into the prison program. To course(s) Year assessed Assessment Methods What were the assessment results? Program Outcomes is this program or to be Used (Please provide brief summary data) outcome related? assessed. GBM Digital Marketing: MRK 2135 2014-15 The assessment – method used is an Demonstrate the ability to MAT 1460 After piloting the new grading rubric in summer comprehend, evaluate, and apply ACC 1210 internal, 2015 and launching it across all sections in fall summative basic digital marketing strategies. ECO 2180 2015, the grades appear to be more consistent BIS 1120 assessment. The across all the sections, but the overall scores are students complete MAN 2155 lower. We believe raising the bar on quality is ACC 1100 a marketing plan. good and we need to identify better approaches to MAN 2270 help students to cross that threshold. MAN 1107 MRK 2101 GBM Entrepreneurship: 2014-15 The assessment COM 2206 – Demonstrate and apply solid business BIS 1120 method used is an internal, communication skills as exhibited ENG 1131 throughout written and oral ENT 2160 summative assessment. presentations. Learning modules were to entrepreneurship course shells with lessons that teach students how to utilize widely used business software to The Business Plan properly format business documents with table of Development course contents, in-text citations, and bibliographies. (ENT 2160) is the ENT 2160 students are introduced to Sinclair capstone course for Research Librarians and learn how to properly this program.
into the prison program. Program Outcomes To course(s) is this program outcome related? Year assessed or to be assessed. Assessment Methods Used What were the assessment results? (Please provide brief summary data) GBM – Digital Marketing: Demonstrate the ability to comprehend, evaluate, and apply basic digital marketing strategies. MRK 2135 MAT 1460 ACC 1210 ECO 2180 BIS 1120 MAN 2155 ACC 1100 MAN 2270 MAN 1107 MRK 2101 2014-15 The assessment method used is an internal, summative assessment. The students complete a marketing plan. After piloting the new grading rubric in summer 2015 and launching it across all sections in fall 2015, the grades appear to be more consistent across all the sections, but the overall scores are lower. We believe raising the bar on quality is good and we need to identify better approaches to help students to cross that threshold. GBM – Entrepreneurship: Demonstrate and apply solid business communication skills as exhibited throughout written and oral presentations. COM 2206 BIS 1120 ENG 1131 ENT 2160 2014-15 The assessment method used is an internal, summative assessment. The Business Plan Development course (ENT 2160) is the capstone course for this program. Learning modules were to entrepreneurship course shells with lessons that teach students how to utilize widely used business software to properly format business documents with table of contents, in-text citations, and bibliographies. ENT 2160 students are introduced to Sinclair Research Librarians and learn how to properly
2015-16%20Management%20%26%20Marketing%20Annual%20Update.docx