7 04.11.14 Directed Select a potential case study topic. Bring along reading and research to session 9. Identify key readings and begin to conduct research. 8 11.11.14 Realism Rear-View Mirror Branston and Stafford : McLuhan and Fiore (2008, Required : Optional (2010, Ch. 13) pp. 22, 63, 68, 74-75, 81, 94) Optional : Levinson (1999, Ch. 14) 9 18.11.14 Preparing for the case The Understanding Media handbook description of Re-read the recommended or optional reading for the case study assignment. the case study topic you are interested in. New Media in a new world Light-through/light-on Required Reading: Branston and Stafford Optional : Levinson (1999, Ch. 8) (2010, Ch. 8) 10 25.11.14 The News and Power Everyone a Publisher Required : Branston and Stafford Optional : McLuhan and Fiore (2008, (2010, 12) pp. 8, 25, 68, 88, 150) Optional : Levinson (1999, 7, 10) 11 02.12.14 Advertising and Branding Environments and Anti-Environments Required : Branston and Optional : McLuhan and Fiore (2008, (2006, Ch. 11) pp. 8, 25-26, 41, 68, 82-85, 88, 93, 114, 126-28, 142, 148, 150) 12 09.12.13 Celebrity Gossip Classroom or Cave? 10.12.13 Optional : Branston and Required : Starkey (1995) (2010, pp. 323-27) Optional : McLuhan and (2008, pp. 9-10, 18, 68, 100-03, 114, 126) Case Deadline: 1.00, Monday 08.12.14 Website This module has an accompanying website: http://www.cyberchimp.co.uk/U75102/ The website is central to the module, and you will find yourself consulting it frequently. It contains a large number of useful resources: you can download copies of this Handbook, as well as all the handouts and PowerPoint presentations from individual classes.
7 04.11.14 Directed Select a potential case study topic. Identify key readings and begin to conduct research. Bring along reading and research to session 9. 8 11.11.14 Realism Required : Branston and Stafford (2010, Ch. 13) Rear-View Mirror Optional : McLuhan and Fiore (2008, pp. 22, 63, 68, 74-75, 81, 94) Optional : Levinson (1999, Ch. 14) 9 18.11.14 Preparing for the case The Understanding Media handbook description of the case study assignment. New Media in a new world Required Reading: Branston and Stafford (2010, Ch. 8) Re-read the recommended or optional reading for the case study topic you are interested in. Light-through/light-on Optional : Levinson (1999, Ch. 8) 10 25.11.14 The News and Power Required : Branston and Stafford (2010, 12) Everyone a Publisher Optional : McLuhan and Fiore (2008, pp. 8, 25, 68, 88, 150) Optional : Levinson (1999, 7, 10) 11 02.12.14 Advertising and Branding Required : Branston and (2006, Ch. 11) Environments and Anti-Environments Optional : McLuhan and Fiore (2008, pp. 8, 25-26, 41, 68, 82-85, 88, 93, 114, 126-28, 142, 148, 150) 12 09.12.13 10.12.13 Celebrity Gossip Optional : Branston and (2010, pp. 323-27) Case Deadline: 1.00, Monday 08.12.14 Classroom or Cave? Required : Starkey (1995) Optional : McLuhan and (2008, pp. 9-10, 18, 68, 100-03, 114, 126) Website This module has an accompanying website: http://www.cyberchimp.co.uk/U75102/ The website is central to the module, and you will find yourself consulting it frequently. It contains a large number of useful resources: you can download copies of this Handbook, as well as all the handouts and PowerPoint presentations from individual classes.
U75102%20Module%20handbook%202014-15.docx