updates on industry and City of Whittlesea. identify external Increase tourism mailing opportunities for funding list by 10% annually. and professional development. 1.2.2 Promptly distribute relevant Low Council Within Tourism stakeholders research data to increase existing are informed of state knowledge of market resources and national tourism information and trends. trends and opportunities via the newsletter. 1.2.3 Collate and distribute Medium Council, Within Annual report annual visitor statistics from operators existing distributed to key industry to ensure a clear and resources industry stakeholders. picture of the local market. Whittlesea Courthouse Association’ Strategy 1.3 Facilitate the opportunity for businesses to strengthen ties across the industry Ref Action Priority Responsibility Resources Measure 1.3.1 Develop a familiarisation Medium Council and Within At five tourism program for business Tourism existing operators scheduled to operators within the City of Association resources host the first Whittlesea. familiarisation program. 1.3.2 Identify opportunities to Low Council Within Organise biannual work with neighbouring existing meeting with Tourism municipalities to encourage resources Officers from visitation to Melbourne’s neighbouring Councils.
updates on industry and identify external opportunities for funding and professional development. City of Whittlesea. Increase tourism mailing list by 10% annually. 1.2.2 Promptly distribute relevant research data to increase knowledge of market information and trends. Low Council Within existing resources Tourism stakeholders are informed of state and national tourism trends and opportunities via the newsletter. 1.2.3 Collate and distribute annual visitor statistics from industry to ensure a clear picture of the local market. Medium Council, operators and Whittlesea Courthouse Association’ Within existing resources Annual report distributed to key industry stakeholders. Strategy 1.3 Facilitate the opportunity for businesses to strengthen ties across the industry Ref Action Priority Responsibility Resources Measure 1.3.1 Develop a familiarisation program for business operators within the City of Whittlesea. Medium Council and Tourism Association Within existing resources At five tourism operators scheduled to host the first familiarisation program. 1.3.2 Identify opportunities to work with neighbouring municipalities to encourage visitation to Melbourne’s Low Council Within existing resources Organise biannual meeting with Tourism Officers from neighbouring Councils.
tourism-strategy-accessible-word.docx