role in Victoria’s implementation marketing activity, of the Wine Support nationally and Strategy. internationally. Visit VV, RDV Victoria will continue to be involved in the development and implementation of the Victorian Government Wine Strategy, which is being by Agriculture Victoria with industry and DEDJTR partners. Continue to support VV, RDV Victorian winery the inclusion of experiences Victorian winery promoted. experiences in the Ultimate Wineries Experience Australia as part of the Best of Australia promotion. Regional Development Victoria and Visit Victoria will continue to have an important role in the $1 million Wine Growth Fund, which aims to increase wine tourism and cellar door sales. Support growth in Support DEDJTR (Food and Fibre sector branch) Support provided to food and wine businesses to food and wine tourism, and explore ways tourism sector. collective marketing. of collaborating This includes to help capture supporting targeted the food and wine advantages of tourism initiatives as economies of part of a greater scale; and on increasing tourist work with visitation to regional industry Victoria, such as; the partners to establishment of the identifying Wine Industry ways to better Ministerial Advisory promote Council; the Victorian food development of a and fibre Wine Strategy and products in the wine growth fund domestic (Food and Fibre market (Food Sector Strategy). and Fibre
role in Victoria’s marketing activity, nationally and internationally. Visit Victoria will continue to be involved in the development and implementation of the Victorian Government Wine Strategy, which is being by Agriculture Victoria with industry and DEDJTR partners. implementation of the Wine Strategy. Support VV, RDV Continue to support the inclusion of Victorian winery experiences in the Ultimate Wineries Experience Australia as part of the Best of Australia promotion. Regional Development Victoria and Visit Victoria will continue to have an important role in the $1 million Wine Growth Fund, which aims to increase wine tourism and cellar door sales. VV, RDV Victorian winery experiences promoted. Support growth in food and wine tourism, and collective marketing. This includes supporting targeted food and wine tourism initiatives as part of a greater on increasing tourist visitation to regional Victoria, such as; the establishment of the Wine Industry Ministerial Advisory Council; the development of a Wine Strategy and wine growth fund (Food and Fibre Sector Strategy). Support businesses to explore ways of collaborating to help capture the advantages of economies of scale; and work with industry partners to identifying ways to better promote Victorian food and fibre products in the domestic market (Food and Fibre DEDJTR (Food and Fibre sector branch) Support provided to food and wine tourism sector.
Victorian-Visitor-Economy-Strategy-Action-Plan-2016-2020.docx