international industry events to Victoria and working with partners to explore options to establish new or amplify existing events (Food and Fibre Sector Strategy). Regularly Review TEVE, Mechanisms reviewed. evaluate mechanisms VV event and benefits to framework to ensure an evaluate appropriate events and return on return on investment. investment already established as part of ongoing operations. Visit Victoria Implement VV Strategy developed and implementation commenced will play a the critical role in marketing, developing events and equity in the business new Victorian events brand and in attraction driving strategy and promotion of deliver the State as a marketing leading visitor activities and events associated destination. It with the $38 will develop million its own allocation in strategic the 2016-17 approach State under the Budget. umbrella of this Strategy. Priority: Improved experiences for visitors from Asia The goal of this priority is to deliver by 2025, growing numbers of visitors from the high growth markets of India and Indonesia and other Asian countries, and our products and experiences meet the needs and expectations of these markets. The following actions will begin to deliver on this desired outcome over the short to medium term.
international industry events to Victoria and working with partners to explore options to establish new or amplify existing events (Food and Fibre Sector Strategy). Regularly evaluate event benefits to ensure an appropriate return on investment. Review mechanisms and framework to evaluate events and return on investment already established as part of ongoing operations. TEVE, VV Mechanisms reviewed. Visit Victoria will play a critical role in developing equity in the new Victorian brand and in driving promotion of the State as a leading visitor and events destination. It will develop its own strategic approach under the umbrella of this Strategy. Implement the marketing, events and business events attraction strategy and deliver marketing activities associated with the $38 million allocation in the 2016-17 State Budget. VV Strategy developed and implementation commenced Priority: Improved experiences for visitors from Asia The goal of this priority is to deliver by 2025, growing numbers of visitors from the high growth markets of India and Indonesia and other Asian countries, and our products and experiences meet the needs and expectations of these markets. The following actions will begin to deliver on this desired outcome over the short to medium term.
Victorian-Visitor-Economy-Strategy-Action-Plan-2016-2020.docx