UNIT DESCRIPTION: SUGGESTED UNIT TIMELINE: 4 Students will understand the concept of market identification and creativity in the CLASS PERIOD (min.): 50 MINUTES promotional industry. ESSENTIAL QUESTIONS: How would you identify a business’ target market? What types of market research can be applied for different businesses? How can you apply creativity to business situations? ESSENTIAL MEASURABLE LEARNING OBJECTIVES CCSS LEARNING GOALS CROSSWALK TO STANDARDS (Anchor Standards/Clusters) GLEs/CLEs PS CCSS MBA DOK Research Standards Identify market segmentation in of: RST.11-12.1 Understands 2 demographic, geographic, psychographic and the concepts behavioral (product benefits) and strategies utilized to determine and target marketing strategies to a select audience. Explain why the use of marketing segments RST.11-12.8 Understands 3 is increasing the concepts and strategies utilized to
UNIT DESCRIPTION: Students will understand the concept of market identification and creativity in the promotional industry. SUGGESTED UNIT TIMELINE: 4 CLASS PERIOD (min.): 50 MINUTES ESSENTIAL QUESTIONS: How would you identify a business’ target market? What types of market research can be applied for different businesses? How can you apply creativity to business situations? ESSENTIAL MEASURABLE LEARNING OBJECTIVES CCSS LEARNING GOALS (Anchor Standards/Clusters) CROSSWALK TO STANDARDS GLEs/CLEs PS CCSS MBA Research Standards DOK Identify market segmentation in of: demographic, geographic, psychographic and behavioral (product benefits) RST.11-12.1 Understands the concepts and strategies utilized to determine and target marketing strategies to a select audience. 2 Explain why the use of marketing segments is increasing RST.11-12.8 Understands the concepts and strategies utilized to 3
UnitTemplate_MarketIDCreativity.docx