2.6.1 Undertake a review of the Medium Council and Within Industry stakeholders, See Whittlesea’ Tourism existing visitors and Council ‘Come brand to ensure it remains Association resources provide into ‘Come current, relevant and See Whittlesea’ brand representative of the and how it can be industry (possibly in strengthened. conjunction with 2.5.1). 2.6.2 Update the image library Medium Council Within The tourism image particularly in relation to existing library is updated and all cycling, landscapes, events resources images used in City of and dining. Whittlesea marketing are current and depict the strengths of the area. 2.6.3 Identify ways that Medium Council and Within The business survey businesses can incorporate Tourism existing identifies whether the the See Whittlesea’ Association resources businesses can ‘Come into their own incorporate the ‘Come marketing activity (possibly See Whittlesea’ into in conjunction with 1.1.1). existing marketing activities. Strategy 2.7 Advocate for the improvement of tourism signage across the municipality Ref Action Priority Responsibility Resources Measure 2.7.1 Assist tourism operators to Low (as Council Within Signage enquiries and secure effective signage for required) existing issues are addressed major arterials and resources promptly and to the municipal roads. satisfaction of operators. 2.7.2 Be involved in the Low Council Within Clear and informative interpretive signage at key existing signage exists locations frequented by resources throughout the visitors. municipality.
2.6.1 Undertake a review of the ‘Come See Whittlesea’ brand to ensure it remains current, relevant and representative of the industry (possibly in conjunction with 2.5.1). Medium Council and Tourism Association Within existing resources Industry stakeholders, visitors and Council provide into ‘Come See Whittlesea’ brand and how it can be strengthened. 2.6.2 Update the image library particularly in relation to cycling, landscapes, events and dining. Medium Council Within existing resources The tourism image library is updated and all images used in City of Whittlesea marketing are current and depict the strengths of the area. 2.6.3 Identify ways that businesses can incorporate the ‘Come See Whittlesea’ into their own marketing activity (possibly in conjunction with 1.1.1). Medium Council and Tourism Association Within existing resources The business survey identifies whether the businesses can incorporate the ‘Come See Whittlesea’ into existing marketing activities. Strategy 2.7 Advocate for the improvement of tourism signage across the municipality Ref Action Priority Responsibility Resources Measure 2.7.1 Assist tourism operators to secure effective signage for major arterials and municipal roads. Low (as required) Council Within existing resources Signage enquiries and issues are addressed promptly and to the satisfaction of operators. 2.7.2 Be involved in the interpretive signage at key locations frequented by visitors. Low Council Within existing resources Clear and informative signage exists throughout the municipality.
tourism-strategy-accessible-word.docx