outlined in Council’s Whittlesea Culture & relevant strategies. Arts program. 5.3.2 Explore the of the local Medium Council Within The arts community arts community and existing is represented in investigate possible resources tourism marketing and opportunities to boost the events. exposure of the local arts industry. 5.3.3 Explore alliances with Council Within City of Whittlesea adjoining municipalities. existing tourism businesses are resources promoted at relevant events and key tourism sites in neighbouring municipalities. Strategy 5.4 Identify and promote opportunities for promotion of tourism and related industries Ref Action Priority Responsibility Resources Measure 5.4.1 Identify and promote Medium Council Within Tourism are opportunities for local existing regularly utilised for operators to participate in, resources arts and community and host, local events. events. 5.4.2 Promote attendance of Medium Council and Within operators are operators at major Tourism existing represented at major events. Association resources events. 5.4.3 Provide ongoing support Medium Council Within At least one operator to tourism operators existing hosts a new cultural looking to utilise their resources event per year. premises for alternative purposes (art exhibitions, events, markets, etc).
outlined in Council’s relevant strategies. Whittlesea Culture & Arts program. 5.3.2 Explore the of the local arts community and investigate possible opportunities to boost the exposure of the local arts industry. Medium Council Within existing resources The arts community is represented in tourism marketing and events. 5.3.3 Explore alliances with adjoining municipalities. Council Within existing resources City of Whittlesea tourism businesses are promoted at relevant events and key tourism sites in neighbouring municipalities. Strategy 5.4 Identify and promote opportunities for promotion of tourism and related industries Ref Action Priority Responsibility Resources Measure 5.4.1 Identify and promote opportunities for local operators to participate in, and host, local events. Medium Council Within existing resources Tourism are regularly utilised for arts and community events. 5.4.2 Promote attendance of operators at major events. Medium Council and Tourism Association Within existing resources operators are represented at major events. 5.4.3 Provide ongoing support to tourism operators looking to utilise their premises for alternative purposes (art exhibitions, events, markets, etc). Medium Council Within existing resources At least one operator hosts a new cultural event per year.
tourism-strategy-accessible-word.docx