Allocating $9.8 Commence delivery Continue to RDV Implementation million for of Stage One of the implement the commenced and Support Stage one of Shipwreck Coast Shipwreck ongoing. the Shipwreck Master Plan, with the Coast Master PV, DELWP, TEVE, I&EP) Coast Master allocation of $9.8 Plan Plan. million from the Regional Tourism Infrastructure Fund, in collaboration with the Great Ocean Road Regional Tourism Board. Collaborate Continue to hold Continue to RDV, VV DMPs developed, with Regional discussions with actively reviewed and Support Tourism Regional Tourism support the implemented. Boards (RTBs) Boards regarding the development TEVE, PV to improve the development, and quality and implementation and implementation consistency of review of Destination of Destination Destination Management to Management Management ensure a consistent Plans approach to throughout including the destination Victoria’s identification of management regions. projects of planning to ensure state and benchmarking regional The development of significance. best practice resources guiding the review and development of Destination Management Plans for industry and government. Develop a Continue the Support the VV Continued marketing implementation of the development implementation. Support program in Wander Victoria of Victorian collaboration campaign in regional RDV, PV with RTBs collaboration with tour resources designed to RTBs to encourage including digital get more more Victorians to applications. Victorians to visit regional Victoria. holiday in to actions under regional and branding rural Victoria, ‘Improved and marketing including section. Victoria’s multicultural community. Collaborate Visit Victoria will Visit Victoria to VV Continued support. with RTBs, continue to support provide Support the RTBs digital
Allocating $9.8 million for Stage one of the Shipwreck Coast Master Plan. Commence delivery of Stage One of the Shipwreck Coast Master Plan, with the allocation of $9.8 million from the Regional Tourism Infrastructure Fund, in collaboration with the Great Ocean Road Regional Tourism Board. Continue to implement the Shipwreck Coast Master Plan RDV Support PV, DELWP, TEVE, I&EP) Implementation commenced and ongoing. Collaborate with Regional Tourism Boards (RTBs) to improve the quality and consistency of Destination Management Plans including the identification of projects of state and regional significance. Continue to hold discussions with Regional Tourism Boards regarding the development, implementation and review of Destination Management to ensure a consistent approach to destination management planning to ensure benchmarking The development of best practice resources guiding the review and development of Destination Management Plans for industry and government. Continue to actively support the development and implementation of Destination Management throughout Victoria’s regions. RDV, VV Support TEVE, PV DMPs developed, reviewed and implemented. Develop a marketing program in collaboration with RTBs designed to get more Victorians to holiday in regional and rural Victoria, including Victoria’s multicultural community. Continue the implementation of the Wander Victoria campaign in collaboration with RTBs to encourage more Victorians to visit regional Victoria. to actions under ‘Improved branding and marketing section. Support the development of Victorian regional resources including digital applications. VV Support RDV, PV Continued implementation. Collaborate with RTBs, Visit Victoria will continue to support the RTBs digital Visit Victoria to provide VV Support Continued support. tour
Victorian-Visitor-Economy-Strategy-Action-Plan-2016-2020.docx