will implement a price penetration strategy. This is when we will increase the prices gradually, to eventually reach $6.00 for just the sliders, and $7.49 for the combination meal. The Chicken Chili will be offered on the value menu for $1.00 for a small, and $2.50 for a large. This price will remain constant because it is on the value menu. Promotion (Awareness) The use of social media will be prominent in advertising the Slider Wendy’s Combination. Twitter, Facebook, and Instagram will all be used to reach out to millennials. These mentioned websites will bring awareness to the slider combination. Twitter and Instagram will allow us to keep track of the buzz created through word of mouth and a great way to see how customers feel about the sliders coming out, and photos. It’s later we can use Twitter and Instagram to see if expectations were met. We will use Facebook to introduce and promote the new products to those who’ve already liked the Facebook page. This way able to develop our products by Wendy’s we’re further reaching our current target market and possibly stealing shares from our competitors. Facebook will also be another outlet for customer feedback. Along with social media, going to use radio and television advertisements. By we’re using channels, such as MTV, BET, local channels and targeted radio stations, we will be able to reach the most saturation of our target market. For promoting our new products, we will use slogans to attract millennials. The Wendy’s Slider Combination advertisements will use these sliders as a slogan. “Don’t let slide past you!” new way of Chicken will be the slogan used to advertise the new “A chillin’- Wendy’s Chili”, Chicken Chili. Both slogans will be used for radio and television commercials. Also, hashtags
will implement a price penetration strategy. This is when we will increase the prices gradually, to eventually reach $6.00 for just the sliders, and $7.49 for the combination meal. The Chicken Chili will be offered on the value menu for $1.00 for a small, and $2.50 for a large. This price will remain constant because it is on the value menu. Promotion (Awareness) The use of social media will be prominent in advertising the Wendy’s Slider Combination. Twitter, Facebook, and Instagram will all be used to reach out to millennials. These mentioned websites will bring awareness to the slider combination. Twitter and Instagram will allow us to keep track of the buzz created through word of mouth and photos. It’s a great way to see how customers feel about the sliders coming out, and later we can use Twitter and Instagram to see if expectations were met. We will use Facebook to introduce and promote the new products to those who’ve already liked the Wendy’s Facebook page. This way we’re able to develop our products by further reaching our current target market and possibly stealing shares from our competitors. Facebook will also be another outlet for customer feedback. Along with social media, we’re going to use radio and television advertisements. By using channels, such as MTV, BET, local channels and targeted radio stations, we will be able to reach the most saturation of our target market. For promoting our new products, we will use slogans to attract millennials. The Wendy’s Slider Combination advertisements will use “Don’t let these sliders slide past you!” as a slogan. “A new way of chillin’- Wendy’s Chicken Chili”, will be the slogan used to advertise the new Chicken Chili. Both slogans will be used for radio and television commercials. Also, hashtags
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