Name of Teacher: Dr. Monika Negi Designation: Assisstant Ptrofessor 6th Semester -Fashion communication (BFAD-321) BFAD For the Session: 2017-18 Academic Test/ Month Class Topic/Chapters Covered Activity Assignment Understanding clothing:-Purpose of 10th -12th January 3 clothing. Purpose of clothing : Protection, 17th -18th January 2 Modesty Purpose of clothing : Attraction and 19th and 24th 2 January communication Clothing culture & communication, 25th and 31st men and women’s clothing, role and 2 January status of clothing. Consumer behavior:- Factors influencing consumer buying 1st- 2nd February 2 behavior: age, gender, balance, location, 3rd February - Surajkund Mela Factors influencing consumer buying 7th February 1 behavior: work, wealth, 8th -9th February - Cluster 2018 Factors influencing consumer buying behavior: Consumer profile, 14th -16th February 3 psychographic and motivation, other psychological approaches. 21st -22nd PR and its importance in fashion 2 February Role of fashion PR 23rd February 1 26th -28th February Sessional 1 PR method for fashion 7th 8th March 2 – Event planning 9th and 14th March 2 Wardrobe consultation 15th March 1 Trend forecasting 16th March 1 Organization of fashion shows 21st 22nd 2 – 23rd and 28th Types of fashion shows 2 March 29th - 30th 2 points for fashion shows 5th -7th April - - SRIJAN 2018 Fashion designers and their work 11th -12th 2 Fashion shows: National and 13th and 18th 2 April international 19th 21st – - - Sessional II April PR in future. 26th 27th April 2 –
Name of Teacher: Dr. Monika Negi Designation: Assisstant Ptrofessor 6th Semester -Fashion communication (BFAD-321) BFAD For the Session: 2017-18 Month Class Topic/Chapters Covered Academic Activity Test/ Assignment 10th -12th January 3 Understanding clothing:-Purpose of clothing. 17th -18th January 2 Purpose of clothing : Protection, Modesty 19th and 24th January 2 Purpose of clothing : Attraction and communication 25th and 31st January 2 Clothing culture & communication, men and women’s clothing, role and status of clothing. 1st- 2nd February 2 Consumer behavior:- Factors influencing consumer buying behavior: age, gender, balance, location, 3rd February - Surajkund Mela 7th February 1 Factors influencing consumer buying behavior: work, wealth, 8th -9th February - Cluster 2018 14th -16th February 3 Factors influencing consumer buying behavior: Consumer profile, psychographic and motivation, other psychological approaches. 21st -22nd February 2 PR and its importance in fashion 23rd February 1 Role of fashion PR 26th -28th February Sessional 1 7th – 8th March 2 PR method for fashion 9th and 14th March 2 Event planning 15th March 1 Wardrobe consultation 16th March 1 Trend forecasting 21st – 22nd 2 Organization of fashion shows 23rd and 28th March 2 Types of fashion shows 29th - 30th 2 points for fashion shows 5th -7th April - - SRIJAN 2018 11th -12th 2 Fashion designers and their work 13th and 18th April 2 Fashion shows: National and international 19th – 21st April - - Sessional II 26th – 27th April 2 PR in future.
VI-Sem-Fashion-Communication-BFAD-321.docx