Do you want the presentation of your content to be seen as being relevant and focused? If so, think more about the audience and less about yourself. me, Mark I presentations are all about the presenter: What will I do? What will I say? How will I come across? Will they give me a hard time? Will I get through it? Mark presentations are all about them, the audience: II What will they need? What will they expect? What will help them to understand and internalise the key messages, so that as a result of this presentation, something is different? Get focused on the audience before the event: What are they like? Why are they attending this meeting? What are their concerns and pain points? How can what you have to say help them solve their problems? How can you help them to tune in? What do you want them to think, believe or do? How might they resist? How can you best reach out to them and get them to listen and engage? Who are your allies? Who else do you need on your side? Think about their: fears and needs opportunities and challenges state of mind potential benefits Think through your to from their perspective: ‘call arms’ What is the precise follow-through that you require from them? Tactically, how can you rouse them to action? How can you channel their energy to move forward? What is the first step they need to take? The second step? And so on… Where is the bias for action? Tell them something they already know don’t Make connections join the dots for them – Offer insight and opportunity of foresight Message transmitted and message received
Do you want the presentation of your content to be seen as being relevant and focused? If so, think more about the audience and less about yourself. Mark I presentations are all about me, the presenter: What will I do? What will I say? How will I come across? Will they give me a hard time? Will I get through it? Mark II presentations are all about them, the audience: What will they need? What will they expect? What will help them to understand and internalise the key messages, so that as a result of this presentation, something is different? Get focused on the audience before the event: What are they like? Why are they attending this meeting? What are their concerns and pain points? How can what you have to say help them solve their problems? How can you help them to tune in? What do you want them to think, believe or do? How might they resist? How can you best reach out to them and get them to listen and engage? Who are your allies? Who else do you need on your side? Think about their: fears and needs opportunities and challenges state of mind potential benefits Think through your ‘call to arms’ from their perspective: What is the precise follow-through that you require from them? Tactically, how can you rouse them to action? How can you channel their energy to move forward? What is the first step they need to take? The second step? And so on… Where is the bias for action? Tell them something they don’t already know Make connections – join the dots for them Offer insight and opportunity of foresight Message transmitted and message received
White%20Paper%20for%20Website%20-%20Re-assessing%20Presentations%20and%20the%20Use%20of%20PowerPoint.docx