All states and provinces in the West increase communication and notifications with customers about new rules and regulations so that they can become more sophisticated and wiser consumers. Customers with electric vehicles and other behind the meter devices are interested in more empowerment to match their lifestyles. Other customers simply want to know what choices to make to keep their bills as low as possible while avoiding information overload. Table 1.2: Customer Segments and Choice -------- Electric Power Services or Products Offered to End Use Customers -------- Customer Wholesale Demand Side Distributed Local Retail CCAs Segment Management Energy Generation Choice Resources Large At current High High Limited High use by High use Not commercial levels adoption and adoption and availability high power where applicable & industrial unless use use based on and use users offered – increased cost benefits cost and by new values- technology driven At current High High use if Low usage Moderate to Moderate to At current C&I levels adoption and available low use: high use if levels unless use usually offered, cost unless increased rooftop or increased by new solar by technology customer demand, technology or policy Residential Not Limited to Limited to Little or no Moderate Moderate to At current Rural* applicable High use with offering by usage rooftop high use if levels wide regional incumbent solar, region offered, cost unless variation utility dependent or increased by customer demand, technology or policy Residential Not High to Moderate to Moderate to Moderate to High to At current Urban applicable Limited use high usage high usage high rooftop moderate levels and adoption where where solar, wide use if clear unless with wide available available regional cost and increased regional variations values by variations benefits customer demand, technology or policy Agricultural At current High use and Left to local Limited to Moderate Limited to Not levels for adoption Co-ops Co-op solar and Co-op applicable large actions wind where offerings agricultural climate companies allows
All states and provinces in the West increase communication and notifications with customers about new rules and regulations so that they can become more sophisticated and wiser consumers. Customers with electric vehicles and other behind the meter devices are interested in more empowerment to match their lifestyles. Other customers simply want to know what choices to make to keep their bills as low as possible while avoiding information overload. Table 1.2: Customer Segments and Choice -------- Electric Power Services or Products Offered to End Use Customers -------- Customer Segment Wholesale Demand Side Management Distributed Energy Resources Local Retail Choice CCAs Large commercial & industrial At current levels unless increased by new technology High adoption and use High adoption and use based on cost benefits Limited availability and use High use by high power users High use where offered – cost and values- driven Not applicable C&I At current levels unless increased by new technology High adoption and use High use if available Low usage Moderate to low use: usually rooftop solar Moderate to high use if offered, cost or At current levels unless increased by customer demand, technology or policy Residential Rural* Not applicable Limited to High use with wide regional variation Limited to offering by incumbent utility Little or no usage Moderate rooftop solar, region dependent Moderate to high use if offered, cost or At current levels unless increased by customer demand, technology or policy Residential Urban Not applicable High to Limited use and adoption with wide regional variations Moderate to high usage where available Moderate to high usage where available Moderate to high rooftop solar, wide regional variations High to moderate use if clear cost and values benefits At current levels unless increased by customer demand, technology or policy Agricultural At current levels for large agricultural companies High use and adoption Left to local Co-ops Limited to Co-op actions Moderate solar and wind where climate allows Limited to Co-op offerings Not applicable Generation
WECC%202018-2019%20Draft%20Scenarios%20for%20Horizon%20Year%202038%20v0.1.docx