Financial Analysis Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services i.e. credit card payment systems Visa Marketing function Promotion Communicating information about products and services to potential customers i.e. advertising Most visible form of marketing In 2010, US $300 Billion on advertising Worldwide, over $500 Billion spent on advertising On average, US businesses spend 2% of their revenues on advertising : General Motors $4.2 Billion Ford $3.9 Billion AT&T $2.9 Billion Verizon $2.5 Billion CARLTON DRAUGHT: $1.5 million (2005) FERRARI/SHELL: $4.5 million (2007) HONDA: $6.2 million (2003) $8.1 million (2002) CHRYSLER: $12 million (2011) $13.4 million (2008) GUINNESS: $16 million (2007)
Financial Analysis Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customers so they can purchase the business’ products and services i.e. credit card payment systems Visa Marketing function Promotion Communicating information about products and services to potential customers i.e. advertising Most visible form of marketing In 2010, US $300 Billion on advertising Worldwide, over $500 Billion spent on advertising On average, US businesses spend 2% of their revenues on advertising : General Motors $4.2 Billion Ford $3.9 Billion AT&T $2.9 Billion Verizon $2.5 Billion CARLTON DRAUGHT: $1.5 million (2005) FERRARI/SHELL: $4.5 million (2007) HONDA: $6.2 million (2003) $8.1 million (2002) CHRYSLER: $12 million (2011) $13.4 million (2008) GUINNESS: $16 million (2007)
Unit%203%20Marketing%20outline%20notes.docx