Microsoft Dynamics Customer Solution Case Study New CRM Solution Improves Sales and Business Growth, Increases Revenues “CRM has become the central cockpit for our sales Overview Country or Region: India pipeline for the organization. We have leveraged our Industry: Professional Services CRM system to define, enable, and streamline our sales Customer Profile and marketing efforts worldwide.” Tata Technologies enables competitive manufacturing companies to design and V Balaji, Chief Information Officer, Tata Technologies build better products. It is a leading engineering services organization, offering engineering services outsourcing, Tata Technologies sought to replace several bespoke product development, and IT services. applications running across geographies with an integrated CRM Business Situation solution. To establish a unified CRM solution, the company To coordinate work across multiple deployed Microsoft Dynamics CRM 4.0 and upgraded to geographic locations, Tata Technologies wanted to consolidate multiple Dynamics CRM 2011. The CRM solution integrates formerly repositories from local sales tools to a disparate data sources from territories worldwide, to create a global CRM solution. common repository of actionable customer information and Solution relationship history, while eliminating costly duplication and Tata Technologies deployed Microsoft Dynamics™ CRM 2011 to standardize process delays. By providing access to the information needed business processes, integrate business, to make strategic business decisions, Microsoft Dynamics helps and enhance transparency. accelerate sales at Tata Technologies. Benefits Delivers consistency and accuracy Delivers high return on investment Improves revenue management with better visibility
Microsoft Dynamics Customer Solution Case Study New CRM Solution Improves Sales and Business Growth, Increases Revenues Overview Country or Region: India Industry: Professional Services Customer Profile Tata Technologies enables competitive manufacturing companies to design and build better products. It is a leading engineering services organization, offering engineering services outsourcing, product development, and IT services. Business Situation To coordinate work across multiple geographic locations, Tata Technologies wanted to consolidate multiple repositories from local sales tools to a global CRM solution. Solution Tata Technologies deployed Microsoft Dynamics™ CRM 2011 to standardize business processes, integrate business, and enhance transparency. Benefits Delivers consistency and accuracy Delivers high return on investment Improves revenue management with better visibility “CRM has become the central cockpit for our sales pipeline for the organization. We have leveraged our CRM system to define, enable, and streamline our sales and marketing efforts worldwide.” V Balaji, Chief Information Officer, Tata Technologies Tata Technologies sought to replace several bespoke applications running across geographies with an integrated CRM solution. To establish a unified CRM solution, the company deployed Microsoft Dynamics CRM 4.0 and upgraded to Dynamics CRM 2011. The CRM solution integrates formerly disparate data sources from territories worldwide, to create a common repository of actionable customer information and relationship history, while eliminating costly duplication and process delays. By providing access to the information needed to make strategic business decisions, Microsoft Dynamics helps accelerate sales at Tata Technologies.
TTL_(CRM)_Final_May_30_Locked.docx