7. Visually: overview of a Visually: ELS, horizontal Semiotic structures: 00:22- city at night time, where the angle, of a large city at The visual and the verbal 00:24 electric lights are turned on. night time. High angle mode reinforce each other. Associations: energy. position of the viewer. Visually, energy’ ‘modern Camera pans slowly to the is illustrated by a large, Verbally: voice-over: left to enhance the high-technological, city power modern perspective. Again, where humans are ‘…wind energy.’ the purpose is to give the dependent on electricity. viewer as broad a point of Visual text emerges: view as possible. We call it modern energy Sound-wise: Vestas is By renaming energy’, positioned as an authority ‘wind Vestas replaces the word with the power to rename with thereby their product. Moreover, ‘wind’ ‘modern’ indicating a similarity the choice of word to between the two words or replace (‘modern’) ‘wind’ communicating that points to the values ‘wind energy’ equals innovation and ‘modern energy.’ 8. Visually: two represented Visually: CU, horizontal 00:24- participants. A child and a angle, of the girl and her 00:26 woman (presumably the mother. The shot is child’s mother). personal but the represented participants do Verbally: voice-over: not interact with the ‘Wind power…’ viewer.
7. 00:22- 00:24 Visually: overview of a city at night time, where the electric lights are turned on. Associations: energy. Verbally: voice-over: ‘…wind power modern energy.’ Visual text emerges: We call it modern energy By renaming ‘wind energy’, Vestas replaces the word ‘wind’ with ‘modern’ thereby indicating a similarity between the two words or communicating that ‘wind energy’ equals ‘modern energy.’ Visually: ELS, horizontal angle, of a large city at night time. High angle position of the viewer. Camera pans slowly to the left to enhance the perspective. Again, the purpose is to give the viewer as broad a point of view as possible. Sound-wise: Vestas is positioned as an authority with the power to rename their product. Moreover, the choice of word to replace ‘wind’ (‘modern’) points to the values innovation and Semiotic structures: The visual and the verbal mode reinforce each other. Visually, ‘modern energy’ is illustrated by a large, high-technological, city where humans are dependent on electricity. 8. 00:24- 00:26 Visually: two represented participants. A child and a woman (presumably the child’s mother). Verbally: voice-over: ‘Wind power…’ Visually: CU, horizontal angle, of the girl and her mother. The shot is personal but the represented participants do not interact with the viewer.
Vestas__app._2.docx