Board members, GP members and their staff, and support staff are not compromised in any way by media interest or pressure. Any information that we issue to the media is honest, appropriate, informed, accurate, consistent and timely. Interviews given, or statements issued, accurately reflect our policies, practices and services and do not compromise or threaten its reputation. Aims and Objectives The procedure provides guidance on: Routing media enquiries through the organisation. Who needs to be informed regarding enquiries from, and responses to, the media. The situations where staff are authorised to speak to the media on behalf of Wandsworth CCG The role of the communications team. Scope This document is for all Wandsworth CCG member practices, including all practice staff as well as GPs themselves. It also covers all staff in the support organisation. The NHS South London Commissioning Support communications team will advise and Unit’s support us on proactive and reactive media handling. Definitions Principles In its dealings with the media, Wandsworth CCG will comply with the Caldicott guidelines ensuring that: The duty of care and protection of a right to privacy, dignity and confidentiality is patient’s paramount. Contact with the media never detracts from the primary purpose of care delivery. Media activity does not detrimentally affect the duty of care. Pressure is never put on patients, service users, carers or staff to participate in media activity. No inducement, financial or otherwise to take part in media activity will be accepted. In addition, Wandsworth CCG will: Be open and honest in its dealings with the media. Respond to enquiries within deadlines wherever possible. When providing spokespeople, ensure that they have appropriate knowledge and expertise. Explain its policies, decisions and activities fully and clearly. Respond to criticism. Acknowledge mistakes promptly, confirm lessons learned and actions taken. Recognise the commitment of health and social care staff. Definitions Media covers local and national newspapers, television and radio as well as web-based media and press agencies. refers to all contact with the media that is initiated by Wandsworth Pro-active media activity CCG.
Board members, GP members and their staff, and support staff are not compromised in any way by media interest or pressure. Any information that we issue to the media is honest, appropriate, informed, accurate, consistent and timely. Interviews given, or statements issued, accurately reflect our policies, practices and services and do not compromise or threaten its reputation. Aims and Objectives The procedure provides guidance on: Routing media enquiries through the organisation. Who needs to be informed regarding enquiries from, and responses to, the media. The situations where staff are authorised to speak to the media on behalf of Wandsworth CCG The role of the communications team. Scope This document is for all Wandsworth CCG member practices, including all practice staff as well as GPs themselves. It also covers all staff in the support organisation. The NHS South London Commissioning Support Unit’s communications team will advise and support us on proactive and reactive media handling. Definitions Principles In its dealings with the media, Wandsworth CCG will comply with the Caldicott guidelines ensuring that: The duty of care and protection of a patient’s right to privacy, dignity and confidentiality is paramount. Contact with the media never detracts from the primary purpose of care delivery. Media activity does not detrimentally affect the duty of care. Pressure is never put on patients, service users, carers or staff to participate in media activity. No inducement, financial or otherwise to take part in media activity will be accepted. In addition, Wandsworth CCG will: Be open and honest in its dealings with the media. Respond to enquiries within deadlines wherever possible. When providing spokespeople, ensure that they have appropriate knowledge and expertise. Explain its policies, decisions and activities fully and clearly. Respond to criticism. Acknowledge mistakes promptly, confirm lessons learned and actions taken. Recognise the commitment of health and social care staff. Definitions Media covers local and national newspapers, television and radio as well as web-based media and press agencies. Pro-active media activity refers to all contact with the media that is initiated by Wandsworth CCG.
WCCG%20Comms%20and%20Engagement%20Strategy%20(2)%20(4).docx