Philip Zimbardo’s Stanford Prison Ethics Panel: Two Famous and Controversial Experiment 186 Experiments 190 Research in Practice: Using Qualitative Research Stanley Milgram’s Experiments on Authority to Understand Hispanic Banking Needs 186 190 Chapter Summary 188 Philip Zimbardo’s Stanford Prison Experiment Key Terms 188 191 Application Exercises 189 Exercise 1: Further Adventures With Study Conditions 189 Exercise 2: An Experiment in Persuasion 189 Chapter Summary 191 Exercise 3: Hybrid or Regular? 189 Key 191 Application Exercises 192 Exercise 1. Further Adventures With Study Recommended Reading 189 Conditions 192 Recommended Web Resources 190 Exercise 2. An Experiment in Persuasion 192 Reference 190 Exercise 3. Hybrid or Regular? 192 Exercise 4. Assessing the Effect of an Instructional Program 193 Chapter 11. Watching and Listening: Qualitative Recommended Reading 193 Research for In-Depth Understanding 191 Recommended Web Resources 194 Chapter Overview 191 References 194 Starter Questions 191 Introduction: Advantages and Disadvantages of Watching and Listening Methods 192 Chapter 11: Watching and Listening: Qualitative Qualitative and Quantitative: Similarities and Research for In-Depth Understanding 195 Differences 192 Chapter Overview 195 Chapter Objectives 195 Introduction: Advantages and Disadvantages of Watching and Listening Methods 196 Watching and Listening Methods 195 Qualitative and Quantitative: Similarities and Interviews 196 Differences 196 Interview Structure 196 Researcher–Participant Relationships 197 (New Interview Setting 197 section. Mentioned later in previous ed. Chapter) Interview Sensitivities 198 Watching and Listening Methods 198 Interview Sequence 198 Interviews 199 Interview Question 198 Interview Structure 199 Interview Question Prompts 199 Interview Persona 200 Interview Setting 200 Interview Sensitivities 201 Focus Groups 199 Interview Recording 201 Interview Sequence 201 Ethnographic Methods 200 Interview Question 201 Researcher-Participant Interview Question Prompts 202 Relationships 201(moved to beginning of Focus Groups 202 chapter.) Online Focus Groups 203 Ethnographic Starting Points 203 Ethnographic Methods 204 Observational Studies 204 Unobtrusive Measures 205 Conversation Analyses and Case Studies 205 Ethnographic Starting Points 206 Making Sense of Qualitative Data 206 Online Ethnography 206 Fixed Coding 206 Observational Studies 207 Flexible Coding 206 Unobtrusive Measures 207 Drowning in Data? Software to the Rescue 208 Conversation Analysis 208 Making Sense of Qualitative Data 208 Ethics In Which a Professor Becomes a Fixed Coding 208 Student 208 Flexible Coding 209 Drowning in Data? CAQDAS to the Rescue 210
Philip Zimbardo’s Stanford Prison Experiment 186 Research in Practice: Using Qualitative Research to Understand Hispanic Banking Needs 186 Chapter Summary 188 Key Terms 188 Application Exercises 189 Exercise 1: Further Adventures With Study Conditions 189 Exercise 2: An Experiment in Persuasion 189 Exercise 3: Hybrid or Regular? 189 Recommended Reading 189 Recommended Web Resources 190 Reference 190 Chapter 11. Watching and Listening: Qualitative Research for In-Depth Understanding 191 Chapter Overview 191 Starter Questions 191 Introduction: Advantages and Disadvantages of Watching and Listening Methods 192 Qualitative and Quantitative: Similarities and Differences 192 Watching and Listening Methods 195 Interviews 196 Interview Structure 196 Interview Setting 197 Interview Sensitivities 198 Interview Sequence 198 Interview Question 198 Interview Question Prompts 199 Focus Groups 199 Ethnographic Methods 200 Researcher-Participant Relationships 201(moved to beginning of chapter.) Ethnographic Starting Points 203 Observational Studies 204 Unobtrusive Measures 205 Conversation Analyses and Case Studies 205 Making Sense of Qualitative Data 206 Fixed Coding 206 Flexible Coding 206 Drowning in Data? Software to the Rescue 208 Ethics In Which a Professor Becomes a Student 208 Ethics Panel: Two Famous and Controversial Experiments 190 Stanley Milgram’s Experiments on Authority 190 Philip Zimbardo’s Stanford Prison Experiment 191 Chapter Summary 191 Key 191 Application Exercises 192 Exercise 1. Further Adventures With Study Conditions 192 Exercise 2. An Experiment in Persuasion 192 Exercise 3. Hybrid or Regular? 192 Exercise 4. Assessing the Effect of an Instructional Program 193 Recommended Reading 193 Recommended Web Resources 194 References 194 Chapter 11: Watching and Listening: Qualitative Research for In-Depth Understanding 195 Chapter Overview 195 Chapter Objectives 195 Introduction: Advantages and Disadvantages of Watching and Listening Methods 196 Qualitative and Quantitative: Similarities and Differences 196 Researcher–Participant Relationships 197 (New section. Mentioned later in previous ed. Chapter) Watching and Listening Methods 198 Interviews 199 Interview Structure 199 Interview Persona 200 Interview Setting 200 Interview Sensitivities 201 Interview Recording 201 Interview Sequence 201 Interview Question 201 Interview Question Prompts 202 Focus Groups 202 Online Focus Groups 203 Ethnographic Methods 204 Ethnographic Starting Points 206 Online Ethnography 206 Observational Studies 207 Unobtrusive Measures 207 Conversation Analysis 208 Making Sense of Qualitative Data 208 Fixed Coding 208 Flexible Coding 209 Drowning in Data? CAQDAS to the Rescue 210
Treadwell%2C%20Introducing%20Comm%20Research%203e%20Instructor%20New%20Edition%20Rollover%20Kit%20%281%29.docx