practices Management & Technology 18 Do because we must- Kavita Chauhan International Vol 1, Multidisciplin-ary 0 0 marketing in developing and Zehra Zulfiqar Journal of Research countries Marketing Academy, ISSN and No. 2249-1058 technology 19 Loyalty Programs- A Rahela Farooqi & Asia-Pacific Volume: 1, Asia-Pacific 0 0 Comparative Study of Amaara Rehmaan Marketing Jan-June Institute of Attitude and Behaviour Review 2012 Pages Management, of Members and 107-112 ISSN No. 20 The Concept of Ethics Rahela Farooqi & Vol 4 No. 1, IMR, Ghaziabad, 0 0 Applied in Business: A Animesh Singh Jun ISSN No. Retrospective Speak 2011, pages 53-65 21 A Comparison of Loyalty Rahela Farooqi & Pranjana Vol 13/ No INMANTEC, 0 0 Programs of two lifestyle Amaara Rehmaan 2/Jul-Dec Ghaziabad, ISSN retail stores using the 2010 pages: No. 0971-9997 Net-Promoter Score 38-46 Method 22 Crisis Management and Rahela Farooqi & Amity Vol 11, pp Amity Business 0 0 Services Marketing: Vipra Kapoor Business 36-45, School, ISSN No. Learning from Express Review 2010 0972-2343 Samina Shipwreck 23 Nation Branding: A study Rahela Farooqi Pranjana: the Vol 12/ INMANTEC, 0 0 of India’s Brand Equity journal of No.2. pp Ghaziabad, ISSN
practices Management & Technology 18 Do because we must- marketing in developing countries Kavita Chauhan and Zehra Zulfiqar International Journal of Marketing and technology Vol 1, Multidisciplin-ary Research Academy, ISSN No. 2249-1058 0 0 19 Loyalty Programs- A Comparative Study of Attitude and Behaviour of Members and Rahela Farooqi & Amaara Rehmaan Asia-Pacific Marketing Review Volume: 1, Jan-June 2012 Pages 107-112 Asia-Pacific Institute of Management, ISSN No. 0 0 20 The Concept of Ethics Applied in Business: A Retrospective Rahela Farooqi & Animesh Singh Speak Vol 4 No. 1, Jun 2011, pages 53-65 IMR, Ghaziabad, ISSN No. 0 0 21 A Comparison of Loyalty Programs of two lifestyle retail stores using the Net-Promoter Score Method Rahela Farooqi & Amaara Rehmaan Pranjana Vol 13/ No 2/Jul-Dec 2010 pages: 38-46 INMANTEC, Ghaziabad, ISSN No. 0971-9997 0 0 22 Crisis Management and Services Marketing: Learning from Express Samina Shipwreck Rahela Farooqi & Vipra Kapoor Amity Business Review Vol 11, pp 36-45, 2010 Amity Business School, ISSN No. 0972-2343 0 0 23 Nation Branding: A study of India’s Brand Equity Rahela Farooqi Pranjana: the journal of Vol 12/ No.2. pp INMANTEC, Ghaziabad, ISSN 0 0
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