Objective 3: Assist the Procedure 3a: Create Ongoing/ CPIO; PRT; Webmaster; Various publications and event SSSP Learning Centers in collateral materials for all 2015-16 A/V personnel; West marketing (such as Food Truck West Sacramento and targeted dissemination; Sacramento Dean; Davis Day, Preview Night, etc.) $35,000 Davis in marketing their including course Dean; graphic impressions services. schedules, brochures, etc. Procedure 3b: Keep consistent presence on SCC Website (flip-flop between centers each week) Objective 4: Create a Procedure 4a: Identify key Ongoing/ CPIO, President, VPA, communications personnel to comprise all 2015-16 VPSS, IT Dean department under the department (CPIO, PRT, Implementation by Office of the President. III, Webmaster, Fall 2016 Graphic Designer, etc.) Procedure 4b: Hire Clerk July 2015 CPIO, President $37,850 + benefits (15,707) = III to handle admin duties $53,257 of PIO office - Objective 5: Plan, Procedure 5a: Develop Ongoing/ Foundation Director, market and 100th anniversary Task all 2015-16 CPIO, PRT, President, communicate the SCC Force (Pre-2015-16) Implementation all 100th Task Force, 100th anniversary 2016-17 Webmaster; A/V personnel; Various departmental/program directors; graphic impressions Procedure 5b: Create Ongoing 2015-16 Same as above Boulevard Banners $14,000 marketing opportunities for Implementation in City of Sacramento Special Event campuses 16-17 Permit - $300 Video camera, microphones, editing software - $8,500 Objective 6: Assist Procedure 6a:Contract Ongoing/ CPIO; PRT; Webmaster; Photography stipend - $10,000 athletics department in with sports all 2015-16 A/V personnel; Various marketing website photographer/web editor departmental/program and communications directors; graphic impressions Objective 7: Enhance Procedure 7a: CPIO & 2015 CPIO, President R/T Flights - $550 Public Information PRT attend 4 Nights hotel $550
Objective 3: Assist the Learning Centers in West Sacramento and Davis in marketing their services. Procedure 3a: Create collateral materials for targeted dissemination; including course schedules, brochures, etc. Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; West Sacramento Dean; Davis Dean; graphic impressions Various publications and event marketing (such as Food Truck Day, Preview Night, etc.) $35,000 SSSP Procedure 3b: Keep consistent presence on SCC Website (flip-flop between centers each week) Objective 4: Create a communications department under the Office of the President. Procedure 4a: Identify key personnel to comprise department (CPIO, PRT, III, Webmaster, Graphic Designer, etc.) Ongoing/ all 2015-16 Implementation by Fall 2016 CPIO, President, VPA, VPSS, IT Dean Procedure 4b: Hire Clerk III to handle admin duties of PIO office - July 2015 CPIO, President $37,850 + benefits (15,707) = $53,257 Objective 5: Plan, market and communicate the SCC 100th anniversary Procedure 5a: Develop 100th anniversary Task Force (Pre-2015-16) Ongoing/ all 2015-16 Implementation all 2016-17 Foundation Director, CPIO, PRT, President, 100th Task Force, Webmaster; A/V personnel; Various departmental/program directors; graphic impressions Procedure 5b: Create marketing opportunities for campuses Ongoing 2015-16 Implementation in 16-17 Same as above Boulevard Banners $14,000 City of Sacramento Special Event Permit - $300 Video camera, microphones, editing software - $8,500 Objective 6: Assist athletics department in marketing website and communications Procedure 6a:Contract with sports photographer/web editor Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions Photography stipend - $10,000 Objective 7: Enhance Public Information Procedure 7a: CPIO & PRT attend 2015 CPIO, President R/T Flights - $550 4 Nights hotel $550
2015-16%20Marketing%20Program%20Plan.docx