Examples of ways to use tables for the information for section C are shown below: Program Name A table like this works well when each objective includes distinct procedures Objective Procedure Timeline Responsible persons Resource Requirements Funding Source(s) IT, Staff, Faculties, etc. Show total cost for each item Objective 1: Promote Procedure 1a: Create and Ongoing/ CPIO; PRT; Webmaster; SCC Folders - $9,000 and communicate a disseminate college all 2015-16 A/V personnel; Various Student Services One-Sheet - wide variety of events marketing materials as departmental/program $2,750 using multiple media needed and requested by directors; graphic Viewbook $15,000 opportunities campus organizations, impressions Catalog - $12,000 programs and Class Schedules - $400 departments. Procedure 1b: Manage Spring 2016 CPIO, A/V, Operations Replace AXIS TV screens - and update campus $11,338 signage: AXIS TV, LED board, Hughes Stadium, New marquee needed at marquee at Sutterville/Freeport - $100,000 Sutterville/Freeport Procedure 1c: Further Ongoing/ CPIO Resources will be spent on above develop a college All 2015-16 materials communications initiative centered around the theme: “Opportunities Abound” Objective 2: Procedure 2a: Create Ongoing/ CPIO; PRT; Webmaster; CTE brochure - $15,000 (in SSSP Institutionalize brand Professional Development all 2015-16 A/V personnel; Various conjunction with Stevenson concept throughout seminars/webinars departmental/program Media) main administrative directors; graphic services impressions Various SS brochures, fliers, posters, etc. Procedure 2b: Ongoing dialogue with administrative campus departments
Examples of ways to use tables for the information for section C are shown below: Program Name A table like this works well when each objective includes distinct procedures Objective Procedure Timeline Responsible persons Resource Requirements IT, Staff, Faculties, etc. Show total cost for each item Funding Source(s) Objective 1: Promote and communicate a wide variety of events using multiple media opportunities Procedure 1a: Create and disseminate college marketing materials as needed and requested by campus organizations, programs and departments. Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions SCC Folders - $9,000 Student Services One-Sheet - $2,750 Viewbook $15,000 Catalog - $12,000 Class Schedules - $400 Procedure 1b: Manage and update campus signage: AXIS TV, LED board, Hughes Stadium, marquee at Sutterville/Freeport Spring 2016 CPIO, A/V, Operations Replace AXIS TV screens - $11,338 New marquee needed at Sutterville/Freeport - $100,000 Procedure 1c: Further develop a college communications initiative centered around the theme: “Opportunities Abound” Ongoing/ All 2015-16 CPIO Resources will be spent on above materials Objective 2: Institutionalize brand concept throughout main administrative services Procedure 2a: Create Professional Development seminars/webinars Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions CTE brochure - $15,000 (in conjunction with Stevenson Media) Various SS brochures, fliers, posters, etc. SSSP Procedure 2b: Ongoing dialogue with administrative campus departments
2015-16%20Marketing%20Program%20Plan.docx