Appendix no. 2 No. Visual frame Representation Orientation Organisation 1. Visually: deserted landscape Visually: ELS, in Semiotic structures: the with a blue sky. The format, horizontal visual text extends the associations are: wild nature. angle, of a deserted voice-over and connects it landscape. The result is an to the visual mode. The Verbally: non-diegetic, male objective image where the relationship between the voice-over commentary viewer is revealed all that visual text and the visual starts: world is there is to see about the image is one of elaboration ‘The rethinking its energy future.’ represented objects. where the text makes the image more specific. Visual text reads: Sound-wise: the Musically, the fast rhythm relationship between the provides an atmosphere The world is rethinking its viewer and the voice-over which supports the energy future is personal. Because a message. This introductory statement statement is used to give serves to inform the viewer information, the of a context: world’. relationship between the ‘the Present tense is used to make voice-over and the viewer the information relevant and can also be characterised imply an on-going process. as one of expert-listener. The concerns all ‘world’ Musically: characterised by a people and it is aimed at fast pace, dynamic rhythm both the viewer and the and medium volume, which sender. keep focus on the narration. Association
Appendix no. 2 No. Visual frame Representation Orientation Organisation 1. Visually: deserted landscape with a blue sky. The associations are: wild nature. Verbally: non-diegetic, male voice-over commentary starts: ‘The world is rethinking its energy future.’ Visual text reads: The world is rethinking its energy future This introductory statement serves to inform the viewer of a context: ‘the world’. Present tense is used to make the information relevant and imply an on-going process. Musically: characterised by a fast pace, dynamic rhythm and medium volume, which keep focus on the narration. Association Visually: ELS, in format, horizontal angle, of a deserted landscape. The result is an objective image where the viewer is revealed all that there is to see about the represented objects. Sound-wise: the relationship between the viewer and the voice-over is personal. Because a statement is used to give information, the relationship between the voice-over and the viewer can also be characterised as one of expert-listener. The ‘world’ concerns all people and it is aimed at both the viewer and the sender. Semiotic structures: the visual text extends the voice-over and connects it to the visual mode. The relationship between the visual text and the visual image is one of elaboration where the text makes the image more specific. Musically, the fast rhythm provides an atmosphere which supports the message.
Vestas__app._2.docx