Webinars run every Wednesday, and are currently scheduled through the end of August. Marketing Report Ms. Pohland reported on There are weekly meetings on the STC’s marketing efforts. marketing/communications plan (all staff). James Cameron manages a marketing calendar. STC uses multichannel marketing for a strong brand voice. Membership emails consistently achieve an above average email open rate. Constant Contact email open rate has improved by 10.4% over the last 3 months. STC is exhibiting at various conferences: Attend and exhibit at conferences Information Development World Lavacon New Orleans 2015 Association of Independent Information Professionals Lavacon Dublin (APMG attending) National Association of Government Communicators International Association of Business Communicators STC is partnering with multiple other organizations: Institute of Scientific and Technical Communicators American Medical Writers Association American Society for Indexing Association for Business Communicators Association of Teachers of Technical Writing National Association of Government Communicators Usability Professional Association MadCap (certification CEUs) Other marketing channels we use: Publications (quality content) Notebook blog (daily posts) STC’s TechComm Today (biweekly) Phone calls Direct mail letters and personal emails Community newsletters Membership contents (Member Get a Member, car race)
Webinars run every Wednesday, and are currently scheduled through the end of August. Marketing Report Ms. Pohland reported on STC’s marketing efforts. There are weekly meetings on the marketing/communications plan (all staff). James Cameron manages a marketing calendar. STC uses multichannel marketing for a strong brand voice. Membership emails consistently achieve an above average email open rate. Constant Contact email open rate has improved by 10.4% over the last 3 months. STC is exhibiting at various conferences: Attend and exhibit at conferences Information Development World Lavacon New Orleans 2015 Association of Independent Information Professionals Lavacon Dublin (APMG attending) National Association of Government Communicators International Association of Business Communicators STC is partnering with multiple other organizations: Institute of Scientific and Technical Communicators American Medical Writers Association American Society for Indexing Association for Business Communicators Association of Teachers of Technical Writing National Association of Government Communicators Usability Professional Association MadCap (certification CEUs) Other marketing channels we use: Publications (quality content) STC’s Notebook blog (daily posts) TechComm Today (biweekly) Phone calls Direct mail letters and personal emails Community newsletters Membership contents (Member Get a Member, car race)
2016-05-14-Board-Meeting-Summary.docx