It is important to consider multiple channels for communication. by Email’ is rarely ‘Change effective. Communication channels include: meetings; newsletters; project briefs; emails; teleconferences; video link; one-on-one; etc. Consider the channel that will be most useful for the audience and the message you are trying to convey. We now have a better understanding of our stakeholders, the key messages we want to communicate, and the channels of communication available to us. We can now develop our Communication Plan. Communication Plan Example Below is an example of putting it all together into a Communication Plan for our teaching methodology change initiative scenario. Key Message Stakeholder Communication Channel When Responsibility Status The new Head of School Paper that Email followed End of June Mary and John Completed methodology provides the by face to face has an evidence evidence based base that research that supports it as supports the superior new initiative teaching practice Progress reports Email Monthly Mary and John Not yet commenced Academic Staff Presentation to Staff meeting End of July then Mary On-track staff monthly demonstrating the new technology and progress ITS Discussion on Meeting End of July John the technical requirements for the new innovation Implementation Meeting papers Fortnightly Mary and John steering committee progress reports All academic Academic staff Training plan Email End of August John On-track staff will receive with and professional times development in TEDI Training Meeting End of July Mary On-track the new requirements methodology A Communication Plan template is attached for your use
It is important to consider multiple channels for communication. ‘Change by Email’ is rarely effective. Communication channels include: meetings; newsletters; project briefs; emails; teleconferences; video link; one-on-one; etc. Consider the channel that will be most useful for the audience and the message you are trying to convey. We now have a better understanding of our stakeholders, the key messages we want to communicate, and the channels of communication available to us. We can now develop our Communication Plan. Communication Plan Example Below is an example of putting it all together into a Communication Plan for our teaching methodology change initiative scenario. Key Message Stakeholder Communication Channel When Responsibility Status The new methodology has an evidence base that supports it as superior teaching practice Head of School Paper that provides the evidence based research that supports the new initiative Progress reports Email followed by face to face Email End of June Monthly Mary and John Mary and John Completed Not yet commenced Academic Staff Presentation to staff demonstrating the new technology and progress Staff meeting End of July then monthly Mary On-track ITS Discussion on the technical requirements for the new innovation Implementation steering committee progress reports Meeting Meeting papers End of July Fortnightly John Mary and John All academic staff will receive professional development in the new methodology Academic staff Training plan with and times Email End of August John On-track TEDI Training requirements Meeting End of July Mary On-track A Communication Plan template is attached for your use
uq-leadership-stakeholder-engagement-plan.docx