Under the GPTCHB umbrella, these tribes are able to have greater access to health-related resources than when acting on their own. The GPTCHB provides key advocacy for its constituents to access the highest quality, most comprehensive and up-to-date health resources available in the areas of research, education, assistance, prevention and outreach. Additionally, the GPTCHB works to provide support for the people it represents through policy, education and technical assistance. Brand Personality Traits/Tone Culturally aware Cooperative, service oriented Open and inclusive Supportive Technically competent Innovative Respectful Personable Brand Story Without representation or advocacy, it is difficult for many tribal members to access quality health-related resources within their communities. The Great Plains Tribal Chairmen’s Health Board (GPTCHB) works to change that by promoting and supporting healthy tribal nations on the Great Plains. History: Founded in 1986, the Great Plains Tribal Chairmen’s Health Board (GPTCHB), formally known as Aberdeen Area Tribal Chairmen’s Health Board (AATCHB), was established by the chairpersons and presidents of its 18 member entities to serve as a liaison between the Great Plains Indian Health Service and the Great Plains tribes.
Under the GPTCHB umbrella, these tribes are able to have greater access to health-related resources than when acting on their own. The GPTCHB provides key advocacy for its constituents to access the highest quality, most comprehensive and up-to-date health resources available in the areas of research, education, assistance, prevention and outreach. Additionally, the GPTCHB works to provide support for the people it represents through policy, education and technical assistance. Brand Personality Traits/Tone Culturally aware Cooperative, service oriented Open and inclusive Supportive Technically competent Innovative Respectful Personable Brand Story Without representation or advocacy, it is difficult for many tribal members to access quality health-related resources within their communities. The Great Plains Tribal Chairmen’s Health Board (GPTCHB) works to change that by promoting and supporting healthy tribal nations on the Great Plains. History: Founded in 1986, the Great Plains Tribal Chairmen’s Health Board (GPTCHB), formally known as Aberdeen Area Tribal Chairmen’s Health Board (AATCHB), was established by the chairpersons and presidents of its 18 member entities to serve as a liaison between the Great Plains Indian Health Service and the Great Plains tribes.
2015-2016-GPTCHB-Brand-Strategy.docx