organic search. This has ultimately resulted in the most relevant information and resources being served to people when they search for information online. References Jagdish N. and Frazier, Gary L. (1982), "A Model of Strategy Mix Choice for Planned Social Change," Journal of Marketing, 46 (Winter), 15-26 Appendix the Sheth and Frazier model, nine segments were identified as detailed below. BMI Underweight = Normal weight = Overweight = = 3% 35% 30% 32% Segment 4 = Segment 7 = Segment 2 = very Positive attitude Positive attitude healthy lifestyle to weight loss = to weight loss = = 12% 13% 15% Segment 5 = Segment 8 = Neutral attitude Neutral attitude Segment 1 =3% Segment 3 = to weight loss = to weight loss = Less healthy 12% 12% lifestyle = Segment 6 = Segment 9 = 23% Negative attitude Negative attitude to weight loss = to weight loss = 5% 5% Health & Fitness Age challenge app Advertising
organic search. This has ultimately resulted in the most relevant information and resources being served to people when they search for information online. References Jagdish N. and Frazier, Gary L. (1982), "A Model of Strategy Mix Choice for Planned Social Change," Journal of Marketing, 46 (Winter), 15-26 Appendix the Sheth and Frazier model, nine segments were identified as detailed below. BMI Underweight = 3% Normal weight = 35% Overweight = 30% = 32% Segment 1 =3% Segment 2 = very healthy lifestyle = 12% Segment 4 = Positive attitude to weight loss = 13% Segment 7 = Positive attitude to weight loss = 15% Segment 3 = Less healthy lifestyle = 23% Segment 5 = Neutral attitude to weight loss = 12% Segment 8 = Neutral attitude to weight loss = 12% Segment 6 = Negative attitude to weight loss = 5% Segment 9 = Negative attitude to weight loss = 5% Health & Fitness Age challenge app Advertising
wsm2015_submission_143-revised.docx