Figure 2. Examples of of possible measures of networking event value WHAT HOW WHERE WHO Tangible Intangible Perception Behaviour On-site Off-site Delegates Providers Social Media hits on How was the registration Number of totally new Marketing of event How ambient Customer-supplier Registration list length Ratio of expected ROI to ROI PRE likeliness to come contacts to make was the pre-event achieved atmosphere interaction How was the customer Positive social media Lengh of registration service No of new potential comment about event Alternatively creating ROI Customer perceived value (pre) list business projects to start Expectations scorecards criterions such as – regarding Inputs, Objectives, Impacts, welcome met? interaction ROI How clear were the Negative social Regarding the Thinking strategic responses to Newspaper, directions to meet, and Probability of collective comment about event venue? anticipated reactions set up by television coverage locations, pre-event. innovation to be formed provider of event Supplier- supplier Setting up reaction for pre event through the event by aligning interaction (in inputs case of multiple No of current providers only) ongoing projects the event is directly/indirectly linked to Invitations to event No. of business Hedonic value Hedonic value Video recordings of Video recordings Twitter activity Crowd interaction patters Relationship Value EVENT given out/obtained event of event Emotional value Emotional Photographs to analyse emotions Transaction value
Figure 2. Examples of of possible measures of networking event value WHAT HOW WHERE WHO Tangible Intangible Perception Behaviour On-site Off-site Delegates Providers PRE Social Media hits on likeliness to come Lengh of registration list Newspaper, television coverage of event No of current ongoing projects the event is directly/indirectly linked to How was the registration How was the customer service How clear were the directions to meet, and locations, pre-event. Number of totally new contacts to make No of new potential business projects to start Probability of collective innovation to be formed Marketing of event Positive social media comment about event Negative social comment about event How ambient was the atmosphere Expectations regarding welcome met? Regarding the venue? Customer-supplier pre-event interaction interaction Supplier- supplier pre event interaction (in case of multiple providers only) Invitations to event Registration list length Customer perceived value (pre) Thinking strategic responses to anticipated reactions set up by provider Ratio of expected ROI to ROI achieved Alternatively creating ROI scorecards – criterions such as Inputs, Objectives, Impacts, ROI Setting up reaction for through the event by aligning inputs EVENT No. of business given out/obtained Hedonic value Emotional value Hedonic value Emotional Video recordings of event Video recordings of event Twitter activity Crowd interaction patters Photographs to analyse emotions Relationship Value Transaction value
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