Chinese tourists’ Expectations when they travel overseas: Are very price/value conscious. Cleanliness & safety are two important criteria. Are highly sensitive about how others treat them. Value the usage of Chinese signage, language and symbols at their travel destinations. Place little importance on schedules and punctuality. Place high Importance on brands & Word of Mouth recommendations. Prefer to visit well-known destinations or places associated with famous people. Purchasing gifts for family and friends is an obligation. Like bargains & expect discounts. Prefer to see things not available in China. Prefer buffet meals as it is considered good value for money. Prefer hot water and tea over cold drinks. Like to learn the cultural and historic significance of the destinations they visit. Highly appreciate local customs and habits. Are unlikely to want to stand out from the crowd. Are not afraid to their complaints to their Chinese speaking tour guides if they are not satisfied with the services or products at the destinations. They expect to be treated with respect, politeness and fairness. They have high expectations on services, and they are very appreciative of the high quality of the service they receive. They value fast service. They like to see Chinese food at buffets & on restaurants menus. The freshness of the food is more important than its presentation. They expect attractions to have much longer opening hours. They expect mandarin Chinese speaking tour guides & narrators with a wealth of local knowledge at the attractions. The tour guides must be passionate and professional. The need for Mandarin Chinese communication, not only spoken but also in written communications, signage, brochures, – They expect the featured souvenirs should be at the attractions, and the souvenirs should be creative, unique, leave something in the memory and are not in China”. “made They prefer to see things not available in China, and would like to experience some local nightlife. They are wary of taken advantage of and desire genuine respect and hospitality from staff.
Chinese tourists’ Expectations when they travel overseas: Are very price/value conscious. Cleanliness & safety are two important criteria. Are highly sensitive about how others treat them. Value the usage of Chinese signage, language and symbols at their travel destinations. Place little importance on schedules and punctuality. Place high Importance on brands & Word of Mouth recommendations. Prefer to visit well-known destinations or places associated with famous people. Purchasing gifts for family and friends is an obligation. Like bargains & expect discounts. Prefer to see things not available in China. Prefer buffet meals as it is considered good value for money. Prefer hot water and tea over cold drinks. Like to learn the cultural and historic significance of the destinations they visit. Highly appreciate local customs and habits. Are unlikely to want to stand out from the crowd. Are not afraid to their complaints to their Chinese speaking tour guides if they are not satisfied with the services or products at the destinations. They expect to be treated with respect, politeness and fairness. They have high expectations on services, and they are very appreciative of the high quality of the service they receive. They value fast service. They like to see Chinese food at buffets & on restaurants menus. The freshness of the food is more important than its presentation. They expect attractions to have much longer opening hours. They expect mandarin Chinese speaking tour guides & narrators with a wealth of local knowledge at the attractions. The tour guides must be passionate and professional. The need for Mandarin Chinese communication, not only spoken but also in written communications, – signage, brochures, They expect the featured souvenirs should be at the attractions, and the souvenirs should be creative, unique, leave something in the memory and are not “made in China”. They prefer to see things not available in China, and would like to experience some local nightlife. They are wary of taken advantage of and desire genuine respect and hospitality from staff.
The-Chinese-tourists-behaviou_expectations.docx