79. A person who _____ would probably find a career in sales attractive. (p. 20) of Difficulty: Medium 80. Salespeople are like entrepreneurs because: (p. 20) Level of Difficulty: Medium Short Answer Questions 81. Relative to advertising, what is the major advantage and disadvantage of personal (p. 7) selling? Relative to advertising, the major advantage of personal selling is that it provides greater flexibility. The major disadvantage of personal selling is that it is more costly than advertising. Level of Difficulty: Easy 82. Relative to publicity, what are the major advantages and disadvantages of personal (p. 7) selling? Greater control and flexibility are the major advantages of personal selling. Lower credibility and higher costs are the major disadvantages of personal selling. Level of Difficulty: Easy
79. (p. 20) A person who _____ would probably find a career in sales attractive. of Difficulty: Medium 80. (p. 20) Salespeople are like entrepreneurs because: Level of Difficulty: Medium Short Answer Questions 81. (p. 7) Relative to advertising, what is the major advantage and disadvantage of personal selling? Relative to advertising, the major advantage of personal selling is that it provides greater flexibility. The major disadvantage of personal selling is that it is more costly than advertising. Level of Difficulty: Easy 82. (p. 7) Relative to publicity, what are the major advantages and disadvantages of personal selling? Greater control and flexibility are the major advantages of personal selling. Lower credibility and higher costs are the major disadvantages of personal selling. Level of Difficulty: Easy
Test%20Bank%20for%20Selling%20Building%20Partnerships,%209th%20Edition%20Stephen%20Castleberry%20.docx