MARKETING EDUCATION (2014 National Performance Standards & Competencies (MBA Research) Performance Standard: Channel Management Acquire foundational knowledge of channel management to understand its role in marketing. Explain the nature and scope of channel management Explain the relationship between customer service and channel management Explain the nature of channels of distribution Describe the use of technology in the channel management function Explain legal considerations in channel management Describe ethical considerations in channel management Performance Standard: Customer Relations Foster positive relationships with customers to enhance company image. Explain the nature of positive customer relations Reinforce service orientation through communication Adapt communication to the cultural and social differences among clients Interpret business policies to customers/clients Resolve conflicts with/for customers to encourage repeat business. Handle difficult customers Handle customer/client complaints Reinforce company's image to exhibit the company's brand promise. Identify company's brand promise Determine ways of reinforcing the company's image through employee performance Understand the nature of customer relationship management to show its contributions to a company. Discuss the nature of customer relationship management Explain the role of ethics in customer relationship management Describe the use of technology in customer relationship management Performance Standard: Marketing-Information Management Acquire foundational knowledge of marketing-information management to understand its nature and scope. Identify data monitored for marketing decision making Explain the nature and scope of the marketing information management function Explain the role of ethics in marketing-information management Describe the use of technology in the marketing-information management function Describe the regulation of marketing-information management Understand marketing-research activities to show command of their nature and scope. Explain the nature of marketing research Discuss the nature of marketing research problems/issues
MARKETING EDUCATION (2014 National Performance Standards & Competencies (MBA Research) Performance Standard: Channel Management Acquire foundational knowledge of channel management to understand its role in marketing. Explain the nature and scope of channel management Explain the relationship between customer service and channel management Explain the nature of channels of distribution Describe the use of technology in the channel management function Explain legal considerations in channel management Describe ethical considerations in channel management Performance Standard: Customer Relations Foster positive relationships with customers to enhance company image. Explain the nature of positive customer relations Reinforce service orientation through communication Adapt communication to the cultural and social differences among clients Interpret business policies to customers/clients Resolve conflicts with/for customers to encourage repeat business. Handle difficult customers Handle customer/client complaints Reinforce company's image to exhibit the company's brand promise. Identify company's brand promise Determine ways of reinforcing the company's image through employee performance Understand the nature of customer relationship management to show its contributions to a company. Discuss the nature of customer relationship management Explain the role of ethics in customer relationship management Describe the use of technology in customer relationship management Performance Standard: Marketing-Information Management Acquire foundational knowledge of marketing-information management to understand its nature and scope. Identify data monitored for marketing decision making Explain the nature and scope of the marketing information management function Explain the role of ethics in marketing-information management Describe the use of technology in the marketing-information management function Describe the regulation of marketing-information management Understand marketing-research activities to show command of their nature and scope. Explain the nature of marketing research Discuss the nature of marketing research problems/issues
Syllabus%20Hospitality%20and%20Tourism.docx