things: It could be for interactive, it could be for international, it could be for something we haven't thought of yet." The Pluralist Generation (also abbreviated as Plurals) is a name coined by marketing firm Frank N. Magid Associates. According to Magid, the name "Plurals" reflects that they are the most diverse of any generation in the U.S.; Magid estimates that 55% are Caucasian, 24% are , 14% are African-American, 4% are Asian, and 4% are mixed race or other. A Magid whitepaper stated that Plurals exhibit positive feelings about the increasing ethnic diversity in the U.S.,and they are more likely than older generations to have social circles that include people from different ethnic groups, races and religions. According to Magid, Plurals are "the least likely to believe that there is such a thing as the American Dream," while Boomers and their Millennial children are "more likely to believe it". Gen Z fill the classrooms of the K-12 educators. An exact starting point and stopping point are always unclear in generational labels, but this group has the distinction of living in a world that has always had the internet. Note that the Gen Zs do have an end date, somewhere around 2010. The next group may be the Generation Alpha. RESEARCH METHODOLOGY This is a conceptual study. Facts have been derived from secondary as well as primary sources. Interaction, focus group discussions have been conducted among parents to understand and address parenting issues. Similarly teachers from reputed schools have been approached to understand their say on this topic. Statements have been structured which have been further validated from existing literature. FINDINGS Facts about Gen Z based on the Focus Group Discussions: Generation Z characteristics which are influencing parenting and teaching style. Few inferences can be drawn about the characteristics of Generation Z only time will tell the changing attributes of this Young Dynamic Versatile Multi Tasker Generation. They are creative and innovative bubbling with energy and spirit
things: It could be for interactive, it could be for international, it could be for something we haven't thought of yet." The Pluralist Generation (also abbreviated as Plurals) is a name coined by marketing firm Frank N. Magid Associates. According to Magid, the name "Plurals" reflects that they are the most diverse of any generation in the U.S.; Magid estimates that 55% are Caucasian, 24% are , 14% are African-American, 4% are Asian, and 4% are mixed race or other. A Magid whitepaper stated that Plurals exhibit positive feelings about the increasing ethnic diversity in the U.S.,and they are more likely than older generations to have social circles that include people from different ethnic groups, races and religions. According to Magid, Plurals are "the least likely to believe that there is such a thing as the American Dream," while Boomers and their Millennial children are "more likely to believe it". Gen Z fill the classrooms of the K-12 educators. An exact starting point and stopping point are always unclear in generational labels, but this group has the distinction of living in a world that has always had the internet. Note that the Gen Zs do have an end date, somewhere around 2010. The next group may be the Generation Alpha. RESEARCH METHODOLOGY This is a conceptual study. Facts have been derived from secondary as well as primary sources. Interaction, focus group discussions have been conducted among parents to understand and address parenting issues. Similarly teachers from reputed schools have been approached to understand their say on this topic. Statements have been structured which have been further validated from existing literature. FINDINGS Facts about Gen Z based on the Focus Group Discussions: Generation Z characteristics which are influencing parenting and teaching style. Few inferences can be drawn about the characteristics of Generation Z only time will tell the changing attributes of this Young Dynamic Versatile Multi Tasker Generation. They are creative and innovative bubbling with energy and spirit
TALENT-MANAGEMENT.docx