while that is a very progressive process that doesn’t need to change, people still like to an actual product before the purchase. This is a great way for Tesla to expand the brand name and allow more people to gain comfort with their cars. Tesla is a vastly innovative company already making them the leader in so many aspects and technologies. Most importantly to the company, they need to continue to be on the cutting edge and create an atmosphere of futuristic cars to the customers. Tesla cars may be the future of the car industry so their best strategy is to remain that way. Curve The Value Curve analysis is one way to chart a profile of a firm's competitive factors that create value for the customers and compare the firm's position relative to its rivals. For Tesla the competitors we chose are the Nissan Leaf, the Chevy Spark and the BMW 13. The competitive factors that create value to the customers we chose are: price, range on charge, annual fuel costs, time for 1 full charge, and amount of cargo space. Figure 10 the relative offering level of each competitive factor, shown as a range of 0-6 (6 being high and 0 being low) Figure 10: Figure 11 shows Tesla’s estimated cost, Range, fuel cost, charge time and cargo space compared to that of its competitors. Figure 11: As by our graphs, Tesla sets itself apart from the competition in almost all aspects. The most significant differences we charted are the range of the battery pack and the horse power that Tesla brings to the table. The closest competitor, the BMW is short the standard Tesla Model S horsepower by about 200hp. This doesn't even consider the Tesla P85D Model S that can put out 691 Horsepower and a 0-60mph time of 3.2 seconds betting out gas powered Porsches and Dodge Chargers and competing with super car McLaren F1. That adds a whole new aspect to the value curve of Tesla that can't be compared to competition because there is simply no competitors in electric performance and the only competitors are gas powered performance cars. As for battery range against competitors, Tesla far exceeds competitors again with 100 mile greater range than the BMW. Overall, the value for the customer is very clear when you purchase a Tesla vehicle. Final Recommendations
while that is a very progressive process that doesn’t need to change, people still like to an actual product before the purchase. This is a great way for Tesla to expand the brand name and allow more people to gain comfort with their cars. Tesla is a vastly innovative company already making them the leader in so many aspects and technologies. Most importantly to the company, they need to continue to be on the cutting edge and create an atmosphere of futuristic cars to the customers. Tesla cars may be the future of the car industry so their best strategy is to remain that way. Curve The Value Curve analysis is one way to chart a profile of a firm's competitive factors that create value for the customers and compare the firm's position relative to its rivals. For Tesla the competitors we chose are the Nissan Leaf, the Chevy Spark and the BMW 13. The competitive factors that create value to the customers we chose are: price, range on charge, annual fuel costs, time for 1 full charge, and amount of cargo space. Figure 10 the relative offering level of each competitive factor, shown as a range of 0-6 (6 being high and 0 being low) Figure 10: Figure 11 shows Tesla’s estimated cost, Range, fuel cost, charge time and cargo space compared to that of its competitors. Figure 11: As by our graphs, Tesla sets itself apart from the competition in almost all aspects. The most significant differences we charted are the range of the battery pack and the horse power that Tesla brings to the table. The closest competitor, the BMW is short the standard Tesla Model S horsepower by about 200hp. This doesn't even consider the Tesla P85D Model S that can put out 691 Horsepower and a 0-60mph time of 3.2 seconds betting out gas powered Porsches and Dodge Chargers and competing with super car McLaren F1. That adds a whole new aspect to the value curve of Tesla that can't be compared to competition because there is simply no competitors in electric performance and the only competitors are gas powered performance cars. As for battery range against competitors, Tesla far exceeds competitors again with 100 mile greater range than the BMW. Overall, the value for the customer is very clear when you purchase a Tesla vehicle. Final Recommendations
tesla_motors.docx