No of new contacts No of food and drink Number of made portions consumed freebees taken Reputation value Can be summarized by Customer perceived value the following (during) measures: No of existing On site observation of Gained ability to contacts seen again This is relevant to my behaviour contact attendees work at the present time in future This is important to me No of information and my success pamphlets On site taken/given out This is a good observation of investment behaviour No of thank you Amount of useful job Willingness to Social Media tweets or Quality of event No of No of existing relationships ROI (%) POST messages sent information/society issues recommend blogs or LinkedIn registrations for renewed Measured as (No of contact information gained connections of event future events associations made/Amount of Complaints money spent)X Proceedings from I will come again to Professional value, social value, event New knowledge, ideas and these events Number of social Number of learning value, customer 100 insights from the event network references to the hits/downloads on perceived value (post) The event event at 2 and 4 weeks for future organizer’s after the event. events Number of enquiry I will bring other image is No of new business projects … emails within 3 Knowledge about the colleagues to these Number of new members started with attendees met at weeks of event. event organizers. events. joining some aspect of the event event (intrinsically related to Percentage of organizing organization. ROI measure above) Online (Largely learning, attendees with questionnaire knowledge and recollection of I had the chance to about evaluation professional value) event post-1 year effectively communicate to delegates Number of responses to thank what my business does. you email follow-up sent by the organizers.
No of new contacts made No of existing contacts seen again No of information pamphlets taken/given out Reputation value Can be summarized by the following measures: This is relevant to my work at the present time This is important to me and my success This is a good investment No of food and drink portions consumed On site observation of behaviour Number of freebees taken Gained ability to contact attendees in future On site observation of behaviour Customer perceived value (during) POST No of thank you messages sent Proceedings from event Number of enquiry emails within 3 weeks of event. Amount of useful job information/society issues information gained New knowledge, ideas and insights from the event Knowledge about the event organizers. (Largely learning, knowledge and professional value) Willingness to recommend I will come again to these events I will bring other colleagues to these events. I had the chance to effectively communicate what my business does. Social Media tweets or blogs or LinkedIn connections of event Number of social network references to the event at 2 and 4 weeks after the event. Quality of event Complaints The event organizer’s image is … Online questionnaire about evaluation to delegates No of registrations for future events Number of hits/downloads on for future events Percentage of attendees with recollection of event post-1 year No of existing relationships renewed Professional value, social value, learning value, customer perceived value (post) Number of new members joining some aspect of the event organizing organization. Number of responses to thank you email follow-up sent by the organizers. ROI (%) Measured as (No of contact associations made/Amount of money spent)X 100 No of new business projects started with attendees met at event (intrinsically related to ROI measure above)
the-value-of-networking-events.docx