A discussion on AHDB committees and governance had taken place. A decision had been made to establish a small working group to look at the different strands of work that was being done in this area. Action: KB/RL to set up a working group and report back to the Board PK requested that consideration be given to the livestock R&D committees having a joint meeting in the autumn and similarly the crop sectors too. Action: RL will review the livestock R&D committees having a joint meeting in the autumn and a similar one for the cereals committees RG provided the Board with an update on progress to date relating to gender pay reporting. AGENDA ITEM 20 ANNUAL COMPLIANCE REPORT TO WELSH LANGUAGE – COMMISSIONER The Board noted the report. AGENDA ITEM 21 ANY OTHER BUSINESS – Dates of 2018 AHDB Board meeting The dates of the 2018 AHDB board meetings were agreed. The confirmed dates are: Tuesday 30 January 2018 Tuesday 27 March 2018 Thursday 31 May 2018 Tuesday 31 July 2018 Tuesday 25 September 2018 Tuesday 20 November 2018 Scotland JK outlined the provisional programme for the visit to Scotland prior to the next Board meeting on 26 September. Jan Spencer GT asked that thanks be conveyed to Jan Spencer following her decision to retire from AHDB. Red Tractor CW provided an update on Red Tractor. There is work to understand what the consumer feels and thinks when they chose a Red Tractor product. UK research has been completed. The top-line result is that whilst price is obviously a key consideration, most consumers are still looking for independent reassurance over the origin and quality of the food they eat and RT was a credible signpost to deliver this. Out of the RT with consumers, ‘brand stories’ tested the preferred execution was the one that communicated the standards RT covers. . The aim is to have a coherent RT brand story that is owned and supported by the Industry and can be used for up-weighted consumer communication. The brand story will be ready in October/November and will be shared with Board with the aim to incorporate into future consumer marketing activity. The international research element of the project is also underway and should help to reveal the export opportunities for Red Tractor as both a B to B and a B to C brand in the key markets. The research should be complete by the end of August and includes Germany, France, China, US and Middle East markets.
A discussion on AHDB committees and governance had taken place. A decision had been made to establish a small working group to look at the different strands of work that was being done in this area. Action: KB/RL to set up a working group and report back to the Board PK requested that consideration be given to the livestock R&D committees having a joint meeting in the autumn and similarly the crop sectors too. Action: RL will review the livestock R&D committees having a joint meeting in the autumn and a similar one for the cereals committees RG provided the Board with an update on progress to date relating to gender pay reporting. AGENDA ITEM 20 – ANNUAL COMPLIANCE REPORT TO WELSH LANGUAGE COMMISSIONER The Board noted the report. AGENDA ITEM 21 – ANY OTHER BUSINESS Dates of 2018 AHDB Board meeting The dates of the 2018 AHDB board meetings were agreed. The confirmed dates are: Tuesday 30 January 2018 Tuesday 27 March 2018 Thursday 31 May 2018 Tuesday 31 July 2018 Tuesday 25 September 2018 Tuesday 20 November 2018 Scotland JK outlined the provisional programme for the visit to Scotland prior to the next Board meeting on 26 September. Jan Spencer GT asked that thanks be conveyed to Jan Spencer following her decision to retire from AHDB. Red Tractor CW provided an update on Red Tractor. There is work to understand what the consumer feels and thinks when they chose a Red Tractor product. UK research has been completed. The top-line result is that whilst price is obviously a key consideration, most consumers are still looking for independent reassurance over the origin and quality of the food they eat and RT was a credible signpost to deliver this. Out of the RT ‘brand stories’ tested with consumers, the preferred execution was the one that communicated the standards RT covers. . The aim is to have a coherent RT brand story that is owned and supported by the Industry and can be used for up-weighted consumer communication. The brand story will be ready in October/November and will be shared with Board with the aim to incorporate into future consumer marketing activity. The international research element of the project is also underway and should help to reveal the export opportunities for Red Tractor as both a B to B and a B to C brand in the key markets. The research should be complete by the end of August and includes Germany, France, China, US and Middle East markets.
SummaryAHDBBoardMinutes01August2017_001.docx