These forums are not conferences. They are industry engagement exercises where new ideas are discussed, priorities identified and jointly resolved, and all partners are made accountable for delivery. The preparation and widespread consultation with industry in the lead-up to the forums is as important as the two-day gathering itself. The recent publication of the first State of the Industry Report has only served to consolidate strong partnership and accountable approach. Queensland’s As part of its evidence based approach, the Queensland Government commissioned four research reports to inform discussions at this year's forum: Voice of the consumer Social media research to identify what consumers say – about a quality tourism product. Voice of the operator Regional focus groups to discover what operators say – about growing or changing tourism products. Industry lifecycle Analysis of investment patterns to plot Queensland tourism – products on a lifecycle spectrum. Destination best practice Review of international best practice in growing – destinations. The DestinationQ Post Forum Working Group (comprised of senior government and industry leaders) has further strengthened the government and industry partnership by enabling industry to engage with key government agencies on priority actions. new Destination Success: the 20-year plan for Queensland Tourism Queensland’s consolidated the government and industry partnership through providing a long-term shared vision between the government and the tourism industry. The plan has industry and government support and sets a clear vision for tourism Queensland’s future. Whole of government approach The foundations of whole of government approach are: Queensland’s Tourism Cabinet Committee (TCC) (including two joint meetings annually with the Queensland Tourism Industry Council (QTIC) Board) The TCC specifically – focuses on achieving cross-agency coordination and delivering tourism growth. To date, TCC has proven an invaluable addition to policy and process outcomes. It has helped progress a range of initiatives at local, state and federal levels more quickly and efficiently, illustrating the benefits of a whole of government approach. Tourism Inter-departmental Committee (TIDC) The TIDC meets regularly to – inform and review cross agency issues and drive delivery of the 20-year plan for Queensland Tourism. for For tourism issues, the Department of DTESB “One stop shop industry” – Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) plays the lead role in coordinating action across government. DTESB frequently works with other government agencies to investigate industry concerns and to drive red tape reduction. DTESB has also been responsible for setting out a clear agenda for TCC, with strong accountability and detailed input to commitments from a tourism perspective.
These forums are not conferences. They are industry engagement exercises where new ideas are discussed, priorities identified and jointly resolved, and all partners are made accountable for delivery. The preparation and widespread consultation with industry in the lead-up to the forums is as important as the two-day gathering itself. The recent publication of the first State of the Industry Report has only served to consolidate Queensland’s strong partnership and accountable approach. As part of its evidence based approach, the Queensland Government commissioned four research reports to inform discussions at this year's forum: Voice of the consumer – Social media research to identify what consumers say about a quality tourism product. Voice of the operator – Regional focus groups to discover what operators say about growing or changing tourism products. Industry lifecycle – Analysis of investment patterns to plot Queensland tourism products on a lifecycle spectrum. Destination best practice – Review of international best practice in growing destinations. The DestinationQ Post Forum Working Group (comprised of senior government and industry leaders) has further strengthened the government and industry partnership by enabling industry to engage with key government agencies on priority actions. Queensland’s new Destination Success: the 20-year plan for Queensland Tourism consolidated the government and industry partnership through providing a long-term shared vision between the government and the tourism industry. The plan has industry and government support and sets a clear vision for Queensland’s tourism future. Whole of government approach The foundations of Queensland’s whole of government approach are: Tourism Cabinet Committee (TCC) (including two joint meetings annually with the Queensland Tourism Industry Council (QTIC) Board) – The TCC specifically focuses on achieving cross-agency coordination and delivering tourism growth. To date, TCC has proven an invaluable addition to policy and process outcomes. It has helped progress a range of initiatives at local, state and federal levels more quickly and efficiently, illustrating the benefits of a whole of government approach. Tourism Inter-departmental Committee (TIDC) – The TIDC meets regularly to inform and review cross agency issues and drive delivery of the 20-year plan for Queensland Tourism. DTESB “One stop shop for industry” – For tourism issues, the Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) plays the lead role in coordinating action across government. DTESB frequently works with other government agencies to investigate industry concerns and to drive red tape reduction. DTESB has also been responsible for setting out a clear agenda for TCC, with strong accountability and detailed input to commitments from a tourism perspective.
sub021-international-tourism.docx