Appendix III Means and Standard Deviation Constructs Mean Standard Deviation Environmental Factors ADVERTISING 3.74 1.1 INFRASTRUCTURE MARKET HARMONISATION 3.81 1.16 LEVEL OF COMPETITION 4.79 0.90 Strategic Factors 3.83 1.10 UNIFORM BRAND IMAGE COST SAVINGS 3.89 1.25 CROSS MARKET SEGMENTS 3.75 1.22 ORGANISATIONAL CONTROL 3.29 1.52 Level of Promotional Standardisation STANDARDISED 3.68 1.07 ADVERTISING STRATEGY STANDARDISED 3.36 1.30 ADVERTISING EXECUTION STANDARDISED SALES 3.43 1.10 PROMOTION (Print) STANDARDISED INTERNET 3.98 1.05 PROMOTION & WEB 2.0 Appendix IV Proposed Structural HYPOTHESES EXPECTED PATH STANDARD p SIGN ESTIMATE ERROR
Appendix III Means and Standard Deviation Constructs Mean Standard Deviation Environmental Factors ADVERTISING INFRASTRUCTURE 3.74 1.1 MARKET HARMONISATION 3.81 1.16 LEVEL OF COMPETITION 4.79 0.90 Strategic Factors UNIFORM BRAND IMAGE 3.83 1.10 COST SAVINGS 3.89 1.25 CROSS MARKET SEGMENTS 3.75 1.22 ORGANISATIONAL CONTROL 3.29 1.52 Level of Promotional Standardisation STANDARDISED ADVERTISING STRATEGY 3.68 1.07 STANDARDISED ADVERTISING EXECUTION 3.36 1.30 STANDARDISED SALES PROMOTION (Print) 3.43 1.10 STANDARDISED INTERNET PROMOTION & WEB 2.0 3.98 1.05 Appendix IV Proposed Structural HYPOTHESES EXPECTED SIGN PATH ESTIMATE STANDARD ERROR p
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