support for major events bidding is importantly underpinned by destination development and marketing, the strength of which can often be a deciding factor in the success of a bid and an capacity to attract interstate and event’s international visitors). Case Study 1: Commonwealth Games The Gold Coast 2018 Commonwealth Games (GC2018) is the most significant international sporting event to be held in Australia this decade and the first time an event of this significance has been hosted in an Australian regional city. The event will draw approximately 6,500 athletes and officials for eleven days of competition. Approximately 1.5 million tickets will be available to sporting events as well as free access events such as the marathon and road cycling. Events will also be held in Cairns, Townsville and Brisbane. An arts and culture program will be held to complement the games and to enhance the community and visitor experience. The Queens Baton Relay will visit all 71 nations and territories of the Commonwealth ahead of the games, including an extensive relay leg through Australia and Queensland. The Commonwealth Games will provide the Gold Coast with a platform to amplify its international exposure and increase its share of visitor expenditure. The games will have a global television reach of more than 1.5 billion people and approximately 2,000 journalists are expected to cover the event. This extensive broadcast and media coverage will provide significant opportunities to showcase the Gold Coast to a global audience. However, while the Gold Coast has significant natural assets and recreational attractions, more needs to be done to capitalise on the Commonwealth Games and ensure the region is ‘games ready’. The Queensland Government has released a strategy and action plan to guide the realisation of benefits from hosting the Gold Coast 2018 Commonwealth Games – Embracing our Games legacy legacy for the Gold Coast 2018 – Queensland’s Commonwealth Games. The legacy strategy established objectives government’s for the event supported by three interconnected themes our economy, our – community and our lifestyle. The Queensland objectives for the Government’s Commonwealth Games are to: demonstrate ability to stage a successful, inspiring and Queensland’s memorable international event. leverage the Commonwealth Games to derive economic benefits and develop local business and workforce capability. maximise long-term community, sport and health benefits from GC2018.
support for major events bidding is importantly underpinned by destination development and marketing, the strength of which can often be a deciding factor in the success of a bid and an event’s capacity to attract interstate and international visitors). Case Study 1: Commonwealth Games The Gold Coast 2018 Commonwealth Games (GC2018) is the most significant international sporting event to be held in Australia this decade and the first time an event of this significance has been hosted in an Australian regional city. The event will draw approximately 6,500 athletes and officials for eleven days of competition. Approximately 1.5 million tickets will be available to sporting events as well as free access events such as the marathon and road cycling. Events will also be held in Cairns, Townsville and Brisbane. An arts and culture program will be held to complement the games and to enhance the community and visitor experience. The Queens Baton Relay will visit all 71 nations and territories of the Commonwealth ahead of the games, including an extensive relay leg through Australia and Queensland. The Commonwealth Games will provide the Gold Coast with a platform to amplify its international exposure and increase its share of visitor expenditure. The games will have a global television reach of more than 1.5 billion people and approximately 2,000 journalists are expected to cover the event. This extensive broadcast and media coverage will provide significant opportunities to showcase the Gold Coast to a global audience. However, while the Gold Coast has significant natural assets and recreational attractions, more needs to be done to capitalise on the Commonwealth Games and ensure the region is ‘games ready’. The Queensland Government has released a strategy and action plan to guide the realisation of benefits from hosting the Gold Coast 2018 Commonwealth Games – Embracing our Games legacy – Queensland’s legacy for the Gold Coast 2018 Commonwealth Games. The legacy strategy established government’s objectives for the event supported by three interconnected themes – our economy, our community and our lifestyle. The Queensland Government’s objectives for the Commonwealth Games are to: demonstrate Queensland’s ability to stage a successful, inspiring and memorable international event. leverage the Commonwealth Games to derive economic benefits and develop local business and workforce capability. maximise long-term community, sport and health benefits from GC2018.
sub021-international-tourism.docx