students Expanding To recruit Number of stakeholder Linkages with Establish 3 1 Stakeholder 2 Stakeholder 3 Mou’signed Access quality linkages engaged for student stakeholders partnerships with engagement engagement through students and placement industry Reputation place students Number of Centres equipped 1 Centre per annum 0 Research on WiFi Implementation of 1 Wifi infrastructure Marketing in the market with WiFi infrastructure equipped with WiFi infrastructure WiFi infrastructure installed place infrastructure Number of recruitment client Identify potential 0 Identify potential Identify potential base identified client for client for 2013 client for 2013 recruitment recruitment recruitment Number of perception Conduct research 0 Conduct research to Conduct research to Research Report research conducted on perceptions communities. communities submitted to about FET college academic board in programmes: the third quarter. Conduct research to communities. To develop Number of corporate Design and 0 Design and Design and Purchase and put College pull up and implement material placed at College distribution of: distribution of: distribution of: up Name boards(in Banners updated a 360 degree Sites -Updated College 1)-Updated College -Updated College partnership with and set up at all five Corporate Banners Banners Banners industry) and road centres Brand -Outdoor Banners -Outdoor Banners -Outdoor Banners signs 1) Set up name 2) Set up name Hotel school name boards(in boards(in Apply for placing boards and road partnership with partnership with road signs at the signs installed. Industry Industry FARM and HOTEL SCHOOL 2) Road signs at 3) Road signs at FARM and HOTEL FARM and HOTEL SCHOOL SCHOOL Number of Branding signs Negotiate with 0 Branding of hotel Negotiate with Continue Branding of hotel put up through accredited companies to brand and farm with companies to brand negotiations with and farm with programmes/accredited Hotel School and accreditation logos Hotel School and companies to brand accreditation logos bodies Farm e.g. City and installed Farm Hotel School and installed Guilds Farm Number of Promotional Packaging of farm 0 All Farm Produce Farm Produce Farm Produce Promotional items Materials designed and Produce branded branded branded distributed at the distributed to implemented a Hotel School 360 corporate brand - Branding of College Farm produce Number of promotional Branded: 0 Branded: activities designed to Water bottles Water bottles implement the 360 Coasters Coasters
students Expanding Access through Reputation Marketing To recruit quality students and place students in the market place Number of stakeholder linkages engaged for student placement Linkages with stakeholders Establish partnerships with industry 3 1 Stakeholder engagement 2 Stakeholder engagement 3 Mou’signed Number of Centres equipped with WiFi infrastructure 1 Centre per annum equipped with WiFi infrastructure 0 Research on WiFi infrastructure Implementation of WiFi infrastructure 1 Wifi infrastructure installed Number of recruitment client base identified Identify potential client for recruitment 0 Identify potential client for 2013 recruitment Identify potential client for 2013 recruitment Number of perception research conducted Conduct research on perceptions about FET college programmes: Conduct research to communities. 0 Conduct research to communities. Conduct research to communities Research Report submitted to academic board in the third quarter. To develop and implement a 360 degree Corporate Brand Number of corporate material placed at College Sites Design and distribution of: -Updated College Banners -Outdoor Banners 1) Set up name boards(in partnership with Industry 2) Road signs at FARM and HOTEL SCHOOL 0 Design and distribution of: 1)-Updated College Banners -Outdoor Banners 2) Set up name boards(in partnership with Industry 3) Road signs at FARM and HOTEL SCHOOL Design and distribution of: -Updated College Banners -Outdoor Banners Apply for placing road signs at the FARM and HOTEL SCHOOL Purchase and put up Name boards(in partnership with industry) and road signs College pull up Banners updated and set up at all five centres Hotel school name boards and road signs installed. Number of Branding signs put up through accredited programmes/accredited bodies Negotiate with companies to brand Hotel School and Farm e.g. City and Guilds 0 Branding of hotel and farm with accreditation logos installed Negotiate with companies to brand Hotel School and Farm Continue negotiations with companies to brand Hotel School and Farm Branding of hotel and farm with accreditation logos installed Number of Promotional Materials designed and distributed to implemented a 360 corporate brand - Branding of College Farm produce Packaging of farm Produce 0 All Farm Produce branded Farm Produce branded Farm Produce branded Promotional items distributed at the Hotel School Number of promotional activities designed to implement the 360 Branded: Water bottles Coasters 0 Branded: Water bottles Coasters
Strat%20Plan%202012%20FINAL%208.12.2011.docx