No Trainer Discuss the above points. Slide Slide No Trainer Notes Business computer and internet access, newspapers, executive lounges, – laundry services, business or executive centre, business and news channels. Businessmen are more likely to frequent a hotel bar and eat in the restaurant Women hairdryers, larger mirrors, healthier food options, specific – bathroom amenities, fashion magazines, bath. Businesswomen are more likely to use the gym and eat room service Family interconnecting costs, entertainment options, child care – facilities, children’s television programs, package deals and safety Leisure cheaper rates, local attractions, concierge services – Elderly single beds, medical facilities, suitable food options and cheaper – rates Groups need for large allocation of rooms, cheap rates, meeting rooms, – specialised menus, bus access and parking. Class Activity General discussion – Are there any other major market segments that exist? What needs do they have? Slide Slide No Trainer Class Activity General discussion – For each of the points in this slide, explain, using examples, how needs can be identified. Slide
No Trainer Discuss the above points. Slide Slide No Trainer Notes Business – computer and internet access, newspapers, executive lounges, laundry services, business or executive centre, business and news channels. Businessmen are more likely to frequent a hotel bar and eat in the restaurant Women – hairdryers, larger mirrors, healthier food options, specific bathroom amenities, fashion magazines, bath. Businesswomen are more likely to use the gym and eat room service Family – interconnecting costs, entertainment options, child care facilities, children’s television programs, package deals and safety Leisure – cheaper rates, local attractions, concierge services Elderly – single beds, medical facilities, suitable food options and cheaper rates Groups – need for large allocation of rooms, cheap rates, meeting rooms, specialised menus, bus access and parking. Class Activity – General discussion Are there any other major market segments that exist? What needs do they have? Slide Slide No Trainer Class Activity – General discussion For each of the points in this slide, explain, using examples, how needs can be identified. Slide
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