The marketing function: The aim of marketing is to influence potential customers to buy your product. Advertising and promotion will give a message about how your product is better, more unique than others it’s – USP (Unique Selling Preposition) Often done through campaign that addresses the consumer directly, Marketing and e.g. use of swing tickets showing the fibre brand logo and giving branding of information on the performance of the fibre, new fibres and e.g. Lycra, Modal, Tencel. This adds perceived quality to the garment other textile and attracts the buyer. products Develop instantly recognisable this promotes reliability, quality ‘style’ Importance of and hopefully develops a loyalty’ with consumers. Most textile ‘band labelling, products do not require much packaging other than swing tag. packaging and corporate identification
The marketing function: The aim of marketing is to influence potential customers to buy your product. Advertising and promotion will give a message about how your product is better, more unique than others – it’s USP (Unique Selling Preposition) Marketing and branding of new fibres and other textile products Often done through campaign that addresses the consumer directly, e.g. use of swing tickets showing the fibre brand logo and giving information on the performance of the fibre, e.g. Lycra, Modal, Tencel. This adds perceived quality to the garment and attracts the buyer. Importance of labelling, packaging and corporate identification Develop instantly recognisable ‘style’ this promotes reliability, quality and hopefully develops a ‘band loyalty’ with consumers. Most textile products do not require much packaging other than swing tag.
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