Personal preference Some people are devoted to a certain brand and simply will not want to drink anything else if your bar does not stock their brand they will not drink a substitute. – People like this will usually switch drink type rather than drink an alternative brand. Some people will prefer one brand but will be happy to drink something else understanding a bar cannot possible stock every brand of spirit available. Other people consider price and prefer to drink a cheaper, domestic brand if one is available they will appreciate you pointing this out to them. – Pour and Call brands Behind the bar, most venues a brand, as well as several brands, and you ‘Pour’ ‘Call’ must know what these are in order to: Answer customer questions Provide the drink that satisfies identified customer need and preference. Pour brands A brand (sometimes referred to as a brand) is the brand of spirit (or other ‘pour’ ‘house’ drink such as liqueurs or wine) used/poured if a customer does not specify a brand name. If the customer simply asks for a then they have not indicated a preference for ‘Scotch’, one particular brand so it does not matter what brand you pour them just so long as it is Scotch.
Personal preference Some people are devoted to a certain brand and simply will not want to drink anything else – if your bar does not stock their brand they will not drink a substitute. People like this will usually switch drink type rather than drink an alternative brand. Some people will prefer one brand but will be happy to drink something else understanding a bar cannot possible stock every brand of spirit available. Other people consider price and prefer to drink a cheaper, domestic brand if one is available – they will appreciate you pointing this out to them. Pour and Call brands Behind the bar, most venues a ‘Pour’ brand, as well as several ‘Call’ brands, and you must know what these are in order to: Answer customer questions Provide the drink that satisfies identified customer need and preference. Pour brands A ‘pour’ brand (sometimes referred to as a ‘house’ brand) is the brand of spirit (or other drink such as liqueurs or wine) used/poured if a customer does not specify a brand name. If the customer simply asks for a ‘Scotch’, then they have not indicated a preference for one particular brand so it does not matter what brand you pour them just so long as it is Scotch.
TM_Operate_a_bar_facility_refined.docx