Drove Alaska Alberta B.C. Yukon Total Increased the Through Convert Convert Convert All Convert Visit AK Length of Trip CAN & AK All Modes All Modes Modes All Modes or CAN Sample N=529 N=1003 N=723 N=993 N=565 N=1514 Yes 51% 46% 48% 48% 50% 47% No 49 54 52 52 50 53 Two of three (69 percent) of those who drove through Canada and into Alaska said the North to Alaska travel guide influenced their selection of a specific activity/attraction/restaurant. One in three (31 percent) said it did not influence their selection of communities to visit. Influence of North to Alaska Travel Guide in Selection of a specific activity/attraction/restaurant 2014 Alaska Alberta B.C. Drove Yukon Total Selection of Communities Convert Convert Convert Through Convert Visit AK to Visit All All All CAN & AK All Modes or CAN Modes Modes Modes Sample N=530 N=1007 N=725 N=995 N=565 N=1522 Yes 69% 62% 63% 61% 65% 59% No 31 38 37 39 35 41 Visitors Who Visited the North to Alaska Website
Increased the Length of Trip Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All Modes B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN Sample N=529 N=1003 N=723 N=993 N=565 N=1514 Yes 51% 46% 48% 48% 50% 47% No 49 54 52 52 50 53 Two of three (69 percent) of those who drove through Canada and into Alaska said the North to Alaska travel guide influenced their selection of a specific activity/attraction/restaurant. One in three (31 percent) said it did not influence their selection of communities to visit. Influence of North to Alaska Travel Guide in Selection of a specific activity/attraction/restaurant 2014 Selection of Communities to Visit Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All Modes B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN Sample N=530 N=1007 N=725 N=995 N=565 N=1522 Yes 69% 62% 63% 61% 65% 59% No 31 38 37 39 35 41 Visitors Who Visited the North to Alaska Website
2014%20NTA%20CONVERSION%20STUDY%20FINAL%20REPORT%20cm.docx