5. The market exchange is the highest level of long-term relationship that a buyer and (p. 33) seller can commit to. FALSE Difficulty: Medium 6. Customer satisfaction occurs when the buyer's expectations are met and needs (p. 34) fulfilled. TRUE Difficulty: Easy 7. Relational partnerships are created explicitly for the purpose of uncovering and (p. 35) exploiting joint opportunities. FALSE Difficulty: Medium 8. The typical goal for market exchange selling is to maximize lifetime customer (p. 33) relationships. Difficulty: Medium 9. Boundary-spanning employees are only needed in the early stages of the development (p. 44) of the buyer-seller relationship. FALSE Difficulty: Medium 10. Supplier relationship management uses existing vendor relationships to cultivate new (p. 46) vendor relationship. FALSE Difficulty: Medium
5. (p. 33) The market exchange is the highest level of long-term relationship that a buyer and seller can commit to. FALSE Difficulty: Medium 6. (p. 34) Customer satisfaction occurs when the buyer's expectations are met and needs fulfilled. TRUE Difficulty: Easy 7. (p. 35) Relational partnerships are created explicitly for the purpose of uncovering and exploiting joint opportunities. FALSE Difficulty: Medium 8. (p. 33) The typical goal for market exchange selling is to maximize lifetime customer relationships. Difficulty: Medium 9. (p. 44) Boundary-spanning employees are only needed in the early stages of the development of the buyer-seller relationship. FALSE Difficulty: Medium 10. (p. 46) Supplier relationship management uses existing vendor relationships to cultivate new vendor relationship. FALSE Difficulty: Medium
Test-Bank-Selling-7th-Edition-Weitz.docx