21. The promotional element of the marketing mix is designed to increase company sales (p. 51) by communicating product information to potential customers. TRUE Difficulty: Easy Learning Objective: D 22. The company's sales force is the primary segment of any firm's promotional effort. (p. 51) FALSE Difficulty: Easy Learning Objective: D 23. Firms typically spend more money on advertising and promotion than on the sales (p. 51) force. FALSE Difficulty: Easy Learning Objective: D 24. The emphasis in relationship marketing is on selling customers today rather than on (p. 53) what will happen tomorrow. FALSE Difficulty: Medium Learning Objective: E 25. The trend in relationship marketing today is away from creating customers for (p. 53) tomorrow to selling well to customers today. FALSE Difficulty: Easy Learning Objective: E
21. (p. 51) The promotional element of the marketing mix is designed to increase company sales by communicating product information to potential customers. TRUE Difficulty: Easy Learning Objective: D 22. (p. 51) The company's sales force is the primary segment of any firm's promotional effort. FALSE Difficulty: Easy Learning Objective: D 23. (p. 51) Firms typically spend more money on advertising and promotion than on the sales force. FALSE Difficulty: Easy Learning Objective: D 24. (p. 53) The emphasis in relationship marketing is on selling customers today rather than on what will happen tomorrow. FALSE Difficulty: Medium Learning Objective: E 25. (p. 53) The trend in relationship marketing today is away from creating customers for tomorrow to selling well to customers today. FALSE Difficulty: Easy Learning Objective: E
Test-Bank-Fundamentals-of-Selling-11th-Edition-Futrell.docx