Committee Participation in Columbus PAC Chair & Drive-ins AVF Participation in Washington PAC Chair & Fly-ins AVF 2. Services Education Number of training programs Comm./OCA 24 10 Directors/RMS Number of participants RMS 428 123 3. Marketing Average quarterly website RMS traffic Monthly average e-newsletter RMS distribution Executive July Complete marketing strategy Committee 31 4. Membership Number of active members RMS Number of associate members RMS Percent agree/strongly agree RMS 68% 71% receiving value via survey Executive July Complete membership strategy Committee 31 5. Chapters Chapter Attendance MBK Member satisfaction - Chapter meetings are valuable/very RMS 86% valuable via survey Number of Chapter guests MBK 6. Governance Complete committee structure July CLR review 31 7. Management July Complete policy review CLR 31 IV. Budget - Objectives and tactics that may entail budgetary impacts: Marketing and Awareness Engage marketing professionals to develop a comprehensive marketing/communications strategy and implement recommendations. Upgrade marketing material. Vary communications formats to utilize cutting edge technologies. Upgrade the new member kit Meetings
Committee Participation in Columbus Drive-ins PAC Chair & AVF Participation in Washington Fly-ins PAC Chair & AVF 2. Services Number of training programs Education Comm./OCA Directors/RMS 24 10 Number of participants RMS 428 123 3. Marketing Average quarterly website traffic RMS Monthly average e-newsletter distribution RMS Complete marketing strategy Executive Committee July 31 4. Membership Number of active members RMS Number of associate members RMS Percent agree/strongly agree receiving value via survey RMS 68% 71% Complete membership strategy Executive Committee July 31 5. Chapters Chapter Attendance MBK Member satisfaction - Chapter meetings are valuable/very valuable via survey RMS 86% Number of Chapter guests MBK 6. Governance Complete committee structure review CLR July 31 7. Management Complete policy review CLR July 31 IV. Budget - Objectives and tactics that may entail budgetary impacts: Marketing and Awareness Engage marketing professionals to develop a comprehensive marketing/communications strategy and implement recommendations. Upgrade marketing material. Vary communications formats to utilize cutting edge technologies. Upgrade the new member kit Meetings
strategic_plan_2013-2016.docx