improve customer service in its overseas call center, Jansen Electronics decided to investigate the call center practices of competing companies. The team discovered that a smaller company, Gorilla Devices Inc., seemed to have outstanding customer service. The team then determined differences between the organizations and developed a plan to incorporate the best elements of Gorilla into Jansen. This illustrates effective selection, diversification, mergers/acquisitions, and divestiture are all examples of occurs when a firm invests in different types of businesses or products or when it expands geographically to reduce its dependence on a single market or technology. entrance by a company into another market or industry for which it has an existing expertise is called firm buying another is called a(n)
improve customer service in its overseas call center, Jansen Electronics decided to investigate the call center practices of competing companies. The team discovered that a smaller company, Gorilla Devices Inc., seemed to have outstanding customer service. The team then determined differences between the organizations and developed a plan to incorporate the best elements of Gorilla into Jansen. This illustrates effective selection, diversification, mergers/acquisitions, and divestiture are all examples of occurs when a firm invests in different types of businesses or products or when it expands geographically to reduce its dependence on a single market or technology. entrance by a company into another market or industry for which it has an existing expertise is called firm buying another is called a(n)
Test-Bank-Management-10th-Edition-Bateman.docx