consider the context, audience and purpose, the persuasive and rhetorical devices used and their own personal response to both the content and effectiveness of the speech. As a class, share and feed back on the two final speeches and draw some conclusions about the successful use of a range of persuasive and rhetorical devices. TERM 3 Weeks 6-10 Core Knowledge Essential reading: Contexts and Conventions Chapter 6 Visual Language – OVERVIEW: ADVERTISING Image Codes and Conventions Persuasive Conventions During this unit students will examine several issues-based Context, Audience and Purpose Core Texts: advertising campaigns to evaluate the tools that are used by Values, Beliefs and Attitudes global companies to raise awareness of prominent world issues. Selected Advertisements and Sociocultural and Environmental Issues Students will debate the success of these campaigns and the Campaigns (provided by the power of advertising to effect social change. teacher) Teaching Sequence Content
consider the context, audience and purpose, the persuasive and rhetorical devices used and their own personal response to both the content and effectiveness of the speech. As a class, share and feed back on the two final speeches and draw some conclusions about the successful use of a range of persuasive and rhetorical devices. TERM 3 Weeks 6-10 OVERVIEW: ADVERTISING During this unit students will examine several issues-based advertising campaigns to evaluate the tools that are used by global companies to raise awareness of prominent world issues. Students will debate the success of these campaigns and the power of advertising to effect social change. Core Knowledge Image Codes and Conventions Persuasive Conventions Context, Audience and Purpose Values, Beliefs and Attitudes Sociocultural and Environmental Issues Essential reading: Contexts and Conventions Chapter 6 – Visual Language Core Texts: Selected Advertisements and Campaigns (provided by the teacher) Teaching Sequence Content
2013%20YR%20112AB%20Course%20Outline%20S%20S%20S%20D%20.docx