RECRUITMENT & RETENTION ESSEX ACTION PLAN STRAND: INCREASING THE NUMBER OF APPLICANTS FROM BEYOND ESSEX ACTIONS BY WHOM WHEN INTENDED OUTCOMES COST Design and launch initial promotion campaign. Gareth Burton January - March Increase in applications for vacancies by £25,000 to attract people to (LA Comms) 2016 current teachers. “TEACH IN ESSEX”. Aims the county by promoting the unique selling Higher percentage of ITT places filled for points of teaching (and living) in Essex. Sept 2016 Directed towards areas identified as having a Profile of Essex raised within the teacher surplus and neighbouring LAs. profession - Advertising - including paid-for social media and online display advertising, as well as magazine advertising - Social media - Direct marketing - email - Media relations - print, radio and online Second phase of campaign Gareth Burton April Second wave of increase in applications ? – Video case studies to be produced and (LA Comms) December 2016 for vacancies by current teachers. uploaded to website to personalise the Higher percentage of ITT places filled for county’s unique selling points Sept 2016 PR through press releases and video releases Profile of Essex raised within the to local/regional/national newspapers, TV and profession radio Continue social media content throughout the campaign through Facebook and Twitter ECC and EES for Schools websites ECC employee communications channels - promote to employees who will be advocates of the campaign, using One, intranet news stories etc Governor Services Education Essex Promotion at other related events
RECRUITMENT & RETENTION ESSEX ACTION PLAN STRAND: INCREASING THE NUMBER OF APPLICANTS FROM BEYOND ESSEX ACTIONS BY WHOM WHEN INTENDED OUTCOMES COST Design and launch initial promotion campaign. “TEACH IN ESSEX”. Aims to attract people to the county by promoting the unique selling points of teaching (and living) in Essex. Directed towards areas identified as having a teacher surplus and neighbouring LAs. - Advertising - including paid-for social media and online display advertising, as well as magazine advertising - Social media - Direct marketing - email - Media relations - print, radio and online Gareth Burton (LA Comms) January - March 2016 Increase in applications for vacancies by current teachers. Higher percentage of ITT places filled for Sept 2016 Profile of Essex raised within the profession £25,000 Second phase of campaign Video case studies to be produced and uploaded to website to personalise the county’s unique selling points PR through press releases and video releases to local/regional/national newspapers, TV and radio Continue social media content throughout the campaign through Facebook and Twitter ECC and EES for Schools websites ECC employee communications channels - promote to employees who will be advocates of the campaign, using One, intranet news stories etc Governor Services Education Essex Promotion at other related events Gareth Burton (LA Comms) April – December 2016 Second wave of increase in applications for vacancies by current teachers. Higher percentage of ITT places filled for Sept 2016 Profile of Essex raised within the profession ?
Strategy-action%20plan%20Jan%202016.docx