One-to-one Many-to-one One-to-many Many-to-many Example service Lawyer Management Conference Networking encounters consultants speaker event No. of typical Low (1-1) Low (3-1) High (1-1000) High providers and customers (examples only) Interaction between Usually very Usually very Usually little high customers little little individual individual interaction interaction with other delegates Pre and post service Usually very Potentially post Usually very Both pre and encounter little little post event interaction Level of value Usually very Usually very Often little Often very high created by the little little except when value derived customer for other within groups of from other customers friends delegates When is most Mainly during Mainly during Mainly during Most likely, created (before, the service the service the service after the service during, after) encounter encounter encounter encounter
One-to-one Many-to-one One-to-many Many-to-many Example service encounters Lawyer Management consultants Conference speaker Networking event No. of typical providers and customers (examples only) Low (1-1) Low (3-1) High (1-1000) High Interaction between customers Usually very little Usually very little Usually little individual interaction high individual interaction with other delegates Pre and post service encounter interaction Usually very little Potentially post Usually very little Both pre and post event Level of value created by the customer for other customers Usually very little Usually very little Often little except when within groups of friends Often very high value derived from other delegates When is most created (before, during, after) Mainly during the service encounter Mainly during the service encounter Mainly during the service encounter Most likely, after the service encounter
the-value-of-networking-events.docx