Figure 1. Examples of some personal value drivers for individuals within networking events organizer Speaker / trainer / facilitator Other attendees Value-in-use (Attendees) Event concept (breaks; Method of the speaker / trainer Attendees’ composition and Social value dedicated sections for / facilitator / moderator propensity to interact networking; introductions); (propensity to interact with Interact with peers communication (before the and encourage interactions Gain new friends and consolidate event; follow-up) among attendees) existing relations (technology; Knowledge, method and Attendees’ contribution with Learning value “Servicescape” arrangement; ambiance); performance of the questions, debates, knowledge communication (before the speaker/trainer/facilitator/ from own experience shared Acquire knowledge event; follow-up) moderator Be able to apply and generate improvement Courtesy of customer service; Empathy and method of the Meeting special attendees who Emotional (site speaker/trainer/facilitator/ they with sharing “Servicescape” ‘connected’ arrangement) moderator of woes and successes. Just meet with people, not for commercial gain Activate feelings and emotions Extra conference activities, Humour of Enjoying being with other Hedonic value Quality of hotel, spa, speaker/trainer/facilitator/ attendees and interactions bedrooms etc. moderator being humourous. Pleasure, enjoyment, feeling good,
Figure 1. Examples of some personal value drivers for individuals within networking events organizer Speaker / trainer / facilitator Other attendees Value-in-use (Attendees) Event concept (breaks; dedicated sections for networking; introductions); communication (before the event; follow-up) Method of the speaker / trainer / facilitator / moderator (propensity to interact with and encourage interactions among attendees) Attendees’ composition and propensity to interact Social value Interact with peers Gain new friends and consolidate existing relations “Servicescape” (technology; arrangement; ambiance); communication (before the event; follow-up) Knowledge, method and performance of the speaker/trainer/facilitator/ moderator Attendees’ contribution with questions, debates, knowledge from own experience shared Learning value Acquire knowledge Be able to apply and generate improvement Courtesy of customer service; “Servicescape” (site arrangement) Empathy and method of the speaker/trainer/facilitator/ moderator Meeting special attendees who they ‘connected’ with sharing of woes and successes. Emotional Just meet with people, not for commercial gain Activate feelings and emotions Extra conference activities, Quality of hotel, spa, bedrooms etc. Humour of speaker/trainer/facilitator/ moderator Enjoying being with other attendees and interactions being humourous. Hedonic value Pleasure, enjoyment, feeling good,
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