Current New Market penetration Product Development With this strategy, Tiffany & Co. would have This strategy would involve selling a to sell more of its products in its current new product, such as the wedding Current markets by either lowering prices or through gowns, to a current market. better distribution. The latter decision would require Tiffany & Co. to open more stores.
Current New Current Market penetration With this strategy, Tiffany & Co. would have to sell more of its products in its current markets by either lowering prices or through better distribution. The latter decision would require Tiffany & Co. to open more stores. Product Development This strategy would involve selling a new product, such as the wedding gowns, to a current market.
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