30. When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged? SWOT analysis is part of the Planning phase. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-02 Describe the elements of a marketing plan. Topic: Marketing Planning Process 31. The automobile manufacturing industry closely watches annual consumer satisfaction surveys. For years, Japanese car companies consistently had the highest levels of customer satisfaction, creating a __________ for these companies. Satisfied customers, if this satisfaction leads to loyalty, is a source of sustainable competitive advantage. Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-01 Define a marketing strategy. Topic: Marketing Strategy 32. Which of the following is LEAST likely to provide a sustainable competitive advantage?
30. When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged? SWOT analysis is part of the Planning phase. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-02 Describe the elements of a marketing plan. Topic: Marketing Planning Process 31. The automobile manufacturing industry closely watches annual consumer satisfaction surveys. For years, Japanese car companies consistently had the highest levels of customer satisfaction, creating a __________ for these companies. Satisfied customers, if this satisfaction leads to loyalty, is a source of sustainable competitive advantage. Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-01 Define a marketing strategy. Topic: Marketing Strategy 32. Which of the following is LEAST likely to provide a sustainable competitive advantage?
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