Kurczewski, Nick (2009), Behind the Wheel: Tata Nano, June 26, 11-12. New York times, Lorenzen, Mark and Mudambi, Ram (2010) Bangalore vs. Bollywood: AIB Insights Connectivity and Catch-up in Emerging Market Economies, Meamber, Laurie and Alladi Venkatesh Methodology for (2000) “Ethnoconsumerist Cultural and Cross-Cultural Consumer in S. Beckman and R.H.Elliott Research,” (eds), Copenhagen University Press, 87-108. Interpretive Consumer Research, Mukherjee, Rudrangshu (2009), Penguin Books A Century of Trust: The Story of Tata Steel, NCAER (2005), Business Standard Publications The Great Indian Middle Class, Norman, Donald (2004) Basic books. Emotional Design, Patton, Phil (2010), A Tata Nano Takes Manhattan, Feb 11, B1-2. The New York Times, Sen, Geeti (2003), Sage Publications. India: A National Culture?, Shurmer-Smith, Pamela (2000), Arnold Press. India: Globalization and Change, Sparke, Penny (2004), 1900 to the Present, Routledge. An Introduction to Design Culture Srinivas, Alam (2008), The Indian Consumer, One Billion Myths and One Billion John Wiley and Sons. Realities, (2008) . . , 2010. Times of India Tata Motors (2008) . Tata Motors. (2009) . , 2010.. The Hindu Varma, Pavan K., (2006), Penguin Publishers Being Indian, Varman, Rohit and Russell Belk (2009), and Ideology in an “Nationalism Movement." 16 (4), 686-713. Journal of Consumer Research, Venkatesh Alladi (1995), "Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-cultural Consumer Behavior," in J.A.Costa and G. Bamossy (eds.) Marketing in SAGE Publications, 26-67. a Multicultural World,
Kurczewski, Nick (2009), Behind the Wheel: Tata Nano, New York times, June 26, 11-12. Lorenzen, Mark and Mudambi, Ram (2010) Bangalore vs. Bollywood: Connectivity and Catch-up in Emerging Market Economies, AIB Insights Meamber, Laurie and Alladi Venkatesh (2000) “Ethnoconsumerist Methodology for Cultural and Cross-Cultural Consumer Research,” in S. Beckman and R.H.Elliott (eds), Interpretive Consumer Research, Copenhagen University Press, 87-108. Mukherjee, Rudrangshu (2009), A Century of Trust: The Story of Tata Steel, Penguin Books NCAER (2005), The Great Indian Middle Class, Business Standard Publications Norman, Donald (2004) Emotional Design, Basic books. Patton, Phil (2010), A Tata Nano Takes Manhattan, The New York Times, Feb 11, B1-2. Sen, Geeti (2003), India: A National Culture?, Sage Publications. Shurmer-Smith, Pamela (2000), India: Globalization and Change, Arnold Press. Sparke, Penny (2004), An Introduction to Design Culture 1900 to the Present, Routledge. Srinivas, Alam (2008), The Indian Consumer, One Billion Myths and One Billion Realities, John Wiley and Sons. Times of India (2008) . . , 2010. Tata Motors (2008) . Tata Motors. The Hindu (2009) . , 2010.. Varma, Pavan K., (2006), Being Indian, Penguin Publishers Varman, Rohit and Russell Belk (2009), “Nationalism and Ideology in an Movement." Journal of Consumer Research, 16 (4), 686-713. Venkatesh Alladi (1995), "Ethnoconsumerism: A New Paradigm to Study Cultural and Cross-cultural Consumer Behavior," in J.A.Costa and G. Bamossy (eds.) Marketing in a Multicultural World, SAGE Publications, 26-67.
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