Number of perception Conduct Conduct Conduct Analysis of Monitor Research Report 20,000 research conducted research on research to research to results and report Corrective submitted to perceptions communities. communities research findings actions taken. academic board about FET in the third college quarter. programmes: Conduct research to communities. Number of marketing Plan and 5 exhibitions 10 exhibitions 3 Exhibitions 5 2 Exhibition Control 47,000 activities done to attract coordinate Exhibitions Exhibitions Sheet potential students information dissemination 15 000 Design and Review Design Print and Prospectus at 100,000 through: prospectus Distribute 2013 and sent 2013 distribute 2013 College sites by -school visits Prospectus Prospectus for Prospectus May. -career approval exhibitions 15 10 2 Adverts 2 Adverts 4 Adverts 2 Adverts Adverts placed in 60,000 -prospectus advertisements Advertisements 1 x printed advert 1 x printed advert 2 x radio adverts College website -media placed with local on Programme Post Matric for new intake of and Archives -sms portal media Mix offered Programmes 2013 (new intake) To develop and Number of corporate Design and 0 Design and Design and Purchase and College pull up 230,000 implement a 360 material placed at distribution of: distribution of: distribution of: erect road boards Banners updated degree College Sites 1) Updated 1) Updated and set up at all Updated Corporate College Banners College Banners five centres College Brand and Outdoor and Outdoor Banners Banners Banners Hotel school Outdoor 2) Road signs at 2) Road signs at name boards and Banners FARM and FARM and road signs HOTEL SCHOOL HOTEL SCHOOL installed. Apply for placing road signs at the FARM and HOTEL SCHOOL Number of Branding Negotiate with Negotiate with Negotiate with Purchase and put Business and signs put up through companies to companies to companies to up Name College Partners accredited brand Hotel brand Hotel brand Hotel boards(in sign boards programmes/accredited School and Farm School and Farm School and Farm partnership with installed at the bodies e.g. City and industry) and Farm and Hotel Guilds road signs School Number of Promotional Packaging of Packaging of Research on Packaging of all Packaging of all Promotional 330,000 Materials designed and farm Produce farm produce packaging of farm produce farm produce items distributed distributed to farm produce at the Hotel implemented a 360 School corporate brand - Branding of College Farm produce
Number of perception research conducted Conduct research on perceptions about FET college programmes: Conduct research to communities. Conduct research to communities. Conduct research to communities Analysis of results and report research findings Monitor Corrective actions taken. Research Report submitted to academic board in the third quarter. 20,000 Number of marketing activities done to attract potential students Plan and coordinate information dissemination through: -school visits -career exhibitions -prospectus -media -sms portal 5 exhibitions 10 exhibitions 3 Exhibitions 5 Exhibitions 2 Exhibitions Exhibition Control Sheet 47,000 15 000 prospectus Design and Distribute 2013 Prospectus Review Design and sent 2013 Prospectus for approval Print and distribute 2013 Prospectus Prospectus at College sites by May. 100,000 15 advertisements 10 Advertisements placed with local media 2 Adverts 1 x printed advert on Programme Mix offered 2 Adverts 1 x printed advert Post Matric Programmes (new intake) 4 Adverts 2 Adverts 2 x radio adverts for new intake of 2013 Adverts placed in College website and Archives 60,000 To develop and implement a 360 degree Corporate Brand Number of corporate material placed at College Sites Design and distribution of: 1) Updated College Banners and Outdoor Banners 2) Road signs at FARM and HOTEL SCHOOL 0 Design and distribution of: 1) Updated College Banners and Outdoor Banners 2) Road signs at FARM and HOTEL SCHOOL Design and distribution of: Updated College Banners Outdoor Banners Apply for placing road signs at the FARM and HOTEL SCHOOL Purchase and erect road boards College pull up Banners updated and set up at all five centres Hotel school name boards and road signs installed. 230,000 Number of Branding signs put up through accredited programmes/accredited bodies Negotiate with companies to brand Hotel School and Farm e.g. City and Guilds Negotiate with companies to brand Hotel School and Farm Negotiate with companies to brand Hotel School and Farm Purchase and put up Name boards(in partnership with industry) and road signs Business and College Partners sign boards installed at the Farm and Hotel School Number of Promotional Materials designed and distributed to implemented a 360 corporate brand - Branding of College Farm produce Packaging of farm Produce Packaging of farm produce Research on packaging of farm produce Packaging of all farm produce Packaging of all farm produce Promotional items distributed at the Hotel School 330,000
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