POLITICAL ECONOMIC Regulatory bodies and processes Home economy situation/Growth Government policies Home economy trends Government term and change Overseas economies and trends Trading policies General taxation issues Funding, grants and initiatives Level of savings Home market lobbying/pressure Industry properties groups Taxation specific to product/services International pressure groups Market and trade cycles Wars and conflicts/terrorism. Specific industry factors Market routes and distribution trends Customer/end-user drivers Interest and exchange rates SOCIAL TECHNOLOGICAL Lifestyle trends Competing technology development Demographics Research funding Consumer attitudes and opinions Associated/dependent technologies Media views Replacement technology/solutions Brand, company, technology image Maturity of technology Consumer buying patterns Manufacturing maturity and capacity Fashion and role models Information and communications Major events and influences Consumer buying Buying access and trends mechanisms/technology Ethnic/religious factors Innovation potential Advertising and publicity Global communications LEGAL ECOLOGICAL Current legislation home market Weather/climate Future legislation Sustainability? International legislation Ecological/environmental issues Law changes affecting social factors Ethical issues Technology legislation Technology access, licensing, patents Intellectual property issues “SWOT ANALYSIS”
POLITICAL Regulatory bodies and processes Government policies Government term and change Trading policies Funding, grants and initiatives Home market lobbying/pressure groups International pressure groups Wars and conflicts/terrorism. ECONOMIC Home economy situation/Growth Home economy trends Overseas economies and trends General taxation issues Level of savings Industry properties Taxation specific to product/services Market and trade cycles Specific industry factors Market routes and distribution trends Customer/end-user drivers Interest and exchange rates SOCIAL Lifestyle trends Demographics Consumer attitudes and opinions Media views Brand, company, technology image Consumer buying patterns Fashion and role models Major events and influences Buying access and trends Ethnic/religious factors Advertising and publicity TECHNOLOGICAL Competing technology development Research funding Associated/dependent technologies Replacement technology/solutions Maturity of technology Manufacturing maturity and capacity Information and communications Consumer buying mechanisms/technology Innovation potential Global communications LEGAL Current legislation home market Future legislation International legislation Law changes affecting social factors Technology legislation Technology access, licensing, patents Intellectual property issues ECOLOGICAL Weather/climate Sustainability? Ecological/environmental issues Ethical issues “SWOT ANALYSIS”
STRATEGIC-MANAGEMENT-V-SEM.docx