Create enormous additional media coverage which is valuable media – advertising Give credibility to a product, service or venue providing the celebrity is – chosen with care and has a reputation in the eyes of customers. A celebrity may imply quality, dependability, status, acceptance or recognition of the venue and its products, services and facilities. Slide No Trainer Notes Trainer informs trainees are another internal and very common internal ‘Specials’ promotional activity. The term is open to wide interpretation and indicating anything of the ‘Specials’ ‘out ordinary’ can be regarded as a ‘Special’. Trainer states in practice a may be: ‘Special’ A reduction on one or more products or services for a given period. Accommodation venues commonly offer seasonal specials for quiet times, and venues traditionally quiet at weekends will offer specials’ or ‘weekend ‘weekend get-aways’ A product or service not normally available being made available for a limited – time A bonus being included when a purchase is made such as one, get one – ‘Buy free’, or a certain amount of money and receive a free item’. ‘Spend Slide Slide No Trainer Notes Trainer identifies to trainees are another common industry promotion ‘packages’ option. They are offers made feature the bundling of items, selling the package at a price less than the sum of the total price for their individual elements indicating package deals may include: Accommodation in a specified room type – Food such as in the dining room’ or breakfast’ – ‘dinner ‘Continental Drinks for example on arrival’ or wine with – ‘Champagne ‘complimentary dinner’ Trips and tours such as entry tickets to local events, zoos, shows – Transfers transport to and from airports and travel terminals – A range of other benefits which may include: Free room (or upgrade
Create enormous additional media coverage – which is valuable media advertising Give credibility to a product, service or venue – providing the celebrity is chosen with care and has a reputation in the eyes of customers. A celebrity may imply quality, dependability, status, acceptance or recognition of the venue and its products, services and facilities. Slide No Trainer Notes Trainer informs trainees ‘Specials’ are another internal and very common internal promotional activity. The term ‘Specials’ is open to wide interpretation and indicating anything ‘out of the ordinary’ can be regarded as a ‘Special’. Trainer states in practice a ‘Special’ may be: A reduction on one or more products or services for a given period. Accommodation venues commonly offer seasonal specials for quiet times, and venues traditionally quiet at weekends will offer ‘weekend specials’ or ‘weekend get-aways’ A product or service not normally available – being made available for a limited time A bonus being included when a purchase is made – such as ‘Buy one, get one free’, or ‘Spend a certain amount of money and receive a free item’. Slide Slide No Trainer Notes Trainer identifies to trainees ‘packages’ are another common industry promotion option. They are offers made feature the bundling of items, selling the package at a price less than the sum of the total price for their individual elements indicating package deals may include: Accommodation – in a specified room type Food – such as ‘dinner in the dining room’ or ‘Continental breakfast’ Drinks – for example ‘Champagne on arrival’ or ‘complimentary wine with dinner’ Trips and tours – such as entry tickets to local events, zoos, shows Transfers – transport to and from airports and travel terminals A range of other benefits which may include: Free room (or upgrade
TG_Promote_product_&_services_refined.docx