What she’s most concerned with is finding and contacting the when she needs to, what the specials are, and opening hours. She’ll often call a shop to find out if they have the item she’s after. She has used the map boards and electronic kiosks before, and was extremely frustrated by one that didn’t work right. These things are supposed to be easy to use! She accidentally stumbled on the centre website while searching for movie times at the local cinema. Happy to receive email from the stores that she likes. Likes customer loyalty schemes. Uses web, mostly for products she wants. Likes electronic kiosk, a web version could be useful. Low awareness of shopping centre websites more product/retailer – oriented. Picks up the phone more readily than using web. Social aspect to shopping. Stockland centres are always good facilities - the bathrooms are clean. Primary Goal: Get some great stuff and capture a bargain. Secondary Goal: A bit of enjoyment and time’. Maybe share some time ‘Me with a few friends. Capital Partners Simon Sayers Financial Consultant – Simon works as a licensed Financial Planner, he spends a good bit of his time on the internet, looking at products and companies as part of his research. He only sells products that have been vetted by his dealers group, and associated 3rd parties appearing on the Products List,” his shortlist of products “Approved he sells. He often discusses them with other advisors and the dealer group. He attends days” when representatives from these funds come in and give “training them complete product presentations. He regularly meets individually with the relationship manager to find out how they can help him, and if it all falls into place, he’ll sell the products.
What she’s most concerned with is finding and contacting the when she needs to, what the specials are, and opening hours. She’ll often call a shop to find out if they have the item she’s after. She has used the map boards and electronic kiosks before, and was extremely frustrated by one that didn’t work right. These things are supposed to be easy to use! She accidentally stumbled on the centre website while searching for movie times at the local cinema. Happy to receive email from the stores that she likes. Likes customer loyalty schemes. Uses web, mostly for products she wants. Likes electronic kiosk, a web version could be useful. Low awareness of shopping centre websites – more product/retailer oriented. Picks up the phone more readily than using web. Social aspect to shopping. Stockland centres are always good facilities - the bathrooms are clean. Primary Goal: Get some great stuff and capture a bargain. Secondary Goal: A bit of enjoyment and ‘Me time’. Maybe share some time with a few friends. Capital Partners Simon Sayers – Financial Consultant Simon works as a licensed Financial Planner, he spends a good bit of his time on the internet, looking at products and companies as part of his research. He only sells products that have been vetted by his dealers group, and associated 3rd parties appearing on the “Approved Products List,” his shortlist of products he sells. He often discusses them with other advisors and the dealer group. He attends “training days” when representatives from these funds come in and give them complete product presentations. He regularly meets individually with the relationship manager to find out how they can help him, and if it all falls into place, he’ll sell the products.
Stocklan%20Personas.docx