An emergent strategy describes any unplanned strategic initiative undertaken by level employees of their own volition. Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Evaluate top-down strategic planning; scenario planning; and strategy as planned emergence. Topic: The Strategic Management Process 79. The production head at the canned juice unit of True Foods Inc. would frequently stay back after office hours and experiment with new fruit juice flavors though this was part of the new product development team's job. As a result of these experiments, he came up with two new flavors of fruit juices, cherry-melon and melon-mint. After rigorous test marketing, which proved that the market would accept the new drinks, the product variants were successfully launched. Which of the following strategies does this scenario best illustrate? This scenario best illustrates an emergent strategy. An emergent strategy describes any unplanned strategic initiative undertaken by mid-level employees of their own volition. If successful, emergent strategies have the potential to influence and shape a firm's strategy. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-06 Evaluate top-down strategic planning; scenario planning; and strategy as planned emergence. Topic: The Strategic Management Process 80. A _____ is best described as any activity a firm pursues to explore and develop new products and processes, new markets, or new ventures.
An emergent strategy describes any unplanned strategic initiative undertaken by employees of their own volition. Analytic Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Evaluate top-down strategic planning; scenario planning; and strategy as planned emergence. Topic: The Strategic Management Process 79. The production head at the canned juice unit of True Foods Inc. would frequently stay back after office hours and experiment with new fruit juice flavors though this was part of the new product development team's job. As a result of these experiments, he came up with two new flavors of fruit juices, cherry-melon and melon-mint. After rigorous test marketing, which proved that the market would accept the new drinks, the product variants were successfully launched. Which of the following strategies does this scenario best illustrate? This scenario best illustrates an emergent strategy. An emergent strategy describes any unplanned strategic initiative undertaken by mid-level employees of their own volition. If successful, emergent strategies have the potential to influence and shape a firm's strategy. AACSB: Reflective Thinking Accessibility: Keyboard Navigation Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-06 Evaluate top-down strategic planning; scenario planning; and strategy as planned emergence. Topic: The Strategic Management Process 80. A _____ is best described as any activity a firm pursues to explore and develop new products and processes, new markets, or new ventures. level
Test-Bank-for-Strategic-Management-2nd-Edition-by-Rothaermel.docx