North to Alaska travel guide recipients who drove though Canada and into Alaska were asked if they visited the North to Alaska website. In 2015, two of every three (61 percent) of all Alaska visitors who drove through Canada and into Alaska visited the North to Alaska website. Among other jurisdictions, 66 percent of Alberta visitors (all modes), 61 percent of B.C. visitors (all modes), and 66 percent of Yukon visitors (all modes) visited the North to Alaska website. Website Visitors by Jurisdiction 2015 Alaska Alberta B.C. Yukon Website (Drive (All Modes) (All (All Visitors Only) Modes) Same N=1021 N=737 N=1017 N=1556 Yes 61% 66% 61% 66% No 28 25 26 27 Don’t Know 1 9 13 7 Influence of North to Alaska Website Visitors who visited the North to Alaska website were asked if the North to Alaska website influenced any of their travel decisions. Two in five (39 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said it influenced their decision to drive to Canada and Alaska. Three in five (61 percent) visitors said the website did not influence their decision to drive to Canada and Alaska. Influence of North to Alaska Website to Drive to Canada and Alaska by Jurisdiction 2015 Decision to Drove Alaska Alberta B.C. Yukon Total Drive to Through Convert Convert Convert All Convert All Visit AK Canada and CAN & AK All Modes All Modes Modes or CAN Alaska N=347 N=625 N=450 N=626 N=357 N=933 Yes 39% 35% 38% 37% 34% 41% No 61 65 62 63 66 59 Nearly three in four (73 percent) visitors who drove through Canada and to Alaska and visited the North to Alaska website said the website influenced their selection of driving routes or travel itinerary. One in four (27 percent) said the website did not influence their driving routes or travel itinerary.
North to Alaska travel guide recipients who drove though Canada and into Alaska were asked if they visited the North to Alaska website. In 2015, two of every three (61 percent) of all Alaska visitors who drove through Canada and into Alaska visited the North to Alaska website. Among other jurisdictions, 66 percent of Alberta visitors (all modes), 61 percent of B.C. visitors (all modes), and 66 percent of Yukon visitors (all modes) visited the North to Alaska website. Website Visitors by Jurisdiction 2015 Website Visitors Alaska (Drive Only) Alberta (All Modes) B.C. (All Yukon (All Modes) Same N=1021 N=737 N=1017 N=1556 Yes 61% 66% 61% 66% No 28 25 26 27 Don’t Know 1 9 13 7 Influence of North to Alaska Website Visitors who visited the North to Alaska website were asked if the North to Alaska website influenced any of their travel decisions. Two in five (39 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said it influenced their decision to drive to Canada and Alaska. Three in five (61 percent) visitors said the website did not influence their decision to drive to Canada and Alaska. Influence of North to Alaska Website to Drive to Canada and Alaska by Jurisdiction 2015 Decision to Drive to Canada and Alaska Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN N=347 N=625 N=450 N=626 N=357 N=933 Yes 39% 35% 38% 37% 34% 41% No 61 65 62 63 66 59 Nearly three in four (73 percent) visitors who drove through Canada and to Alaska and visited the North to Alaska website said the website influenced their selection of driving routes or travel itinerary. One in four (27 percent) said the website did not influence their driving routes or travel itinerary.
2015%20NTA%20CONVERSION%20STUDY%20Final%20Report.docx