Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-02 Discuss the functions advertising performs in a free market. Topic: Functions and Effects of Advertising in a Free Economy 8. Messages aimed to encourage trade were unheard of in pre-industrial societies. (p. 38) FALSE Thousands of years ago, most human effort was devoted to meeting basic survival needs: food, clothing, and shelter. There were no mass media available for possible advertisers to use. Nevertheless, archaeologists have found evidence of messages meant to encourage trade among the Babylonians dating back as far as 3000 BC. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool 9. Benjamin Franklin was the first American known to use illustrations in ads. (p. 44) TRUE Benjamin Franklin was the American known to use illustrations in ads. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool 10. The emergence of urban markets following the Industrial Revolution hindered the growth of advertising. (p. 44) FALSE In the the Industrial Revolution began in England, and by the early 1800s it had reached North America. As people left the farm to work in the city, mass urban markets began to emerge, further fueling market development and the growth of advertising. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool
Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-02 Discuss the functions advertising performs in a free market. Topic: Functions and Effects of Advertising in a Free Economy 8. (p. 38) Messages aimed to encourage trade were unheard of in pre-industrial societies. FALSE Thousands of years ago, most human effort was devoted to meeting basic survival needs: food, clothing, and shelter. There were no mass media available for possible advertisers to use. Nevertheless, archaeologists have found evidence of messages meant to encourage trade among the Babylonians dating back as far as 3000 BC. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool 9. (p. 44) Benjamin Franklin was the first American known to use illustrations in ads. TRUE Benjamin Franklin was the American known to use illustrations in ads. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool 10. (p. 44) The emergence of urban markets following the Industrial Revolution hindered the growth of advertising. FALSE In the the Industrial Revolution began in England, and by the early 1800s it had reached North America. As people left the farm to work in the city, mass urban markets began to emerge, further fueling market development and the growth of advertising. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Evolution of Advertising as an Economic Tool
Test-Bank-for-Contemporary-Advertising-and-Integrated-Marketing-Communications-14th-Edition-by-Arens.docx