Word of Mouth 76.3% 524 Other (please indicate in comment box below) 8.4% 58 Comments 221 687 Answered question 184 Skipped question Top comments from Question 11 include: News Leader (57 mentions) Facebook (44 mentions) WHSV (21 mentions) Mary Baldwin (18 mentions) WMRA (15 mentions) WQSV (13 mentions) WNRN (11 mentios) Q12: Social media has emerged as a popular way to learn about activities and events in Downtown. Please indicate what kind of social media you use to get information about Downtown (check all that apply). Response Response Percent 35.8% 246 Facebook: Staunton Downtown Development Association’s Page 4.1% 28 Facebook: SDDA’s TJ Collins Interest List on Facebook 42.5% 292 Facebook: Individual Business Pages 8.2% 56 Facebook: Shop Staunton First Group Page 39.7% 273 Facebook: Events 5.5% 38 Twitter 10.9% 75 Instagram 3.8% 26 Snapchat 2.6% 18 Pinterest 44.8% 308 Content my friends post or share on their pages 25.9% 178 Not Applicable (I don’t use social to learn about Downtown activities.) 3.6% 25 Other Social Media (please list) 687 answered question skipped question 184
Word of Mouth 76.3% 524 Other (please indicate in comment box below) 8.4% 58 Comments 221 Answered question 687 Skipped question 184 Top comments from Question 11 include: News Leader (57 mentions) Facebook (44 mentions) WHSV (21 mentions) Mary Baldwin (18 mentions) WMRA (15 mentions) WQSV (13 mentions) WNRN (11 mentios) Q12: Social media has emerged as a popular way to learn about activities and events in Downtown. Please indicate what kind of social media you use to get information about Downtown (check all that apply). Response Percent Response Facebook: Staunton Downtown Development Association’s Page 35.8% 246 Facebook: SDDA’s TJ Collins Interest List on Facebook 4.1% 28 Facebook: Individual Business Pages 42.5% 292 Facebook: Shop Staunton First Group Page 8.2% 56 Facebook: Events 39.7% 273 Twitter 5.5% 38 Instagram 10.9% 75 Snapchat 3.8% 26 Pinterest 2.6% 18 Content my friends post or share on their pages 44.8% 308 Not Applicable (I don’t use social to learn about Downtown activities.) 25.9% 178 Other Social Media (please list) 3.6% 25 answered question 687 skipped question 184
Staunton-Online-Survey-Results.docx