27. In survey research, it is especially important to protect respondents’_______. a. responses b. integrity c. professionalism d. anonymity e. none of Ans: D Difficulty: Medium Ref: Marketing Research Ethics Learning Objective 2.9: To become familiar with respondents’ rights. 28. When a research supplier claims to have a proprietary way of measuring brand loyalty, this is known as _______. a. RFP b. TQM c. black box branding d. low ball pricing e. none of these Ans: C Difficulty: Hard Ref: Marketing Research Ethics Learning Objective 2.8: To examine unethical practices among marketing research suppliers, clients, and marketing research field services. 29. An alliance formed by two of more firms with unique skills and resources to offer a new service for clients , provide strategic support for each firm, or in some other manner create mutual benefits is: A positive relationship Mutual agreement Strategic partnership A smart business deal Ans: C Difficulty: Easy Ref: Using Marketing Research A Corporate Perspective – Learning Objective 2.6: To understand the growing importance of strategic partnering.
27. In survey research, it is especially important to protect respondents’_______. a. responses b. integrity c. professionalism d. anonymity e. none of Ans: D Difficulty: Medium Ref: Marketing Research Ethics Learning Objective 2.9: To become familiar with respondents’ rights. 28. When a research supplier claims to have a proprietary way of measuring brand loyalty, this is known as _______. a. RFP b. TQM c. black box branding d. low ball pricing e. none of these Ans: C Difficulty: Hard Ref: Marketing Research Ethics Learning Objective 2.8: To examine unethical practices among marketing research suppliers, clients, and marketing research field services. 29. An alliance formed by two of more firms with unique skills and resources to offer a new service for clients , provide strategic support for each firm, or in some other manner create mutual benefits is: A positive relationship Mutual agreement Strategic partnership A smart business deal Ans: C Difficulty: Easy Ref: Using Marketing Research – A Corporate Perspective Learning Objective 2.6: To understand the growing importance of strategic partnering.
test-bank-marketing-research-10th-edition-mcdaniel.docx