Matar (2014) details how language games allow users to shift the Wittgenstein’s requirements of word or sentence construction to fit specialized circumstances. ‘normal’ usually taken to consist of the rules of correct syntactic and semantic usage, “Grammar, becomes the wider—and more elusive—network of rules which determine what linguistic move is allowed as making sense, and what isn't” (p.3.5). Primary Grammar: Perhaps not surprisingly, 75% of the resulting primary pin names (which described natural or factual subject matter requiring little or no specific cultural knowledge) fit in to either in level of categorical abstraction or Rosch’s “basic” Shatford attributes. No primary names were nonsensical. 6 names Layne’s “subject” contained ascii art. Intrinsic Grammar: The widest variety of surface grammar variations occurred in the intrinsic strata. Intrinsic surface grammar variations occurred 347 times and included the examples shown in Table 21. commands (9) fragments (115) (noun=28) titles (8) exclamations (11) abnormal constructions (49 comments (15) ) questions (9) personal statements (37) generic stories (3) titles (8) statements (79) tags (4) Table 21. Observed Intrinsic Surface Grammar The examples of observed grammar construction in Table 22 demonstrate the range of inventiveness involved across all strata in the Pinterest pin naming process: Example PRIMARY SECONDARY INTRINSIC :::Antique Photograph :::: abnormal 2 abnormal 32 abnormal 49 constructions constructions constructions Go see this. commands 0 commands 8 commands 9 This hurts. comments 1 comments 25 comments 17
Matar (2014) details how Wittgenstein’s language games allow users to shift the ‘normal’ requirements of word or sentence construction to fit specialized circumstances. “Grammar, usually taken to consist of the rules of correct syntactic and semantic usage, becomes the wider—and more elusive—network of rules which determine what linguistic move is allowed as making sense, and what isn't” (p.3.5). Primary Grammar: Perhaps not surprisingly, 75% of the resulting primary pin names (which described natural or factual subject matter requiring little or no specific cultural knowledge) fit in to either in Rosch’s “basic” level of categorical abstraction or Shatford Layne’s “subject” attributes. No primary names were nonsensical. 6 names contained ascii art. Intrinsic Grammar: The widest variety of surface grammar variations occurred in the intrinsic strata. Intrinsic surface grammar variations occurred 347 times and included the examples shown in Table 21. commands (9) exclamations (11) questions (9) titles (8) fragments (115) (noun=28) abnormal constructions (49 ) personal statements (37) statements (79) titles (8) comments (15) generic stories (3) tags (4) Table 21. Observed Intrinsic Surface Grammar The examples of observed grammar construction in Table 22 demonstrate the range of inventiveness involved across all strata in the Pinterest pin naming process: Example PRIMARY SECONDARY INTRINSIC :::Antique Photograph :::: abnormal constructions 2 abnormal constructions 32 abnormal constructions 49 Go see this. commands 0 commands 8 commands 9 This hurts. comments 1 comments 25 comments 17
Sutcliffe_Exploring_Naming_Behavior_Oct_24_2014_.docx