However, Fischer C, (2010) argued that in an interpretive research, the researcher seeks people’s accounts of how they make sense of the world, structures and processes within it. So the researcher used semi-structured interviews, questionnaires and secondary sources like company reports to understand people’s accounts on how they made sense and understood the impact of inventory management on customer service at AOTML 3.3 Research Strategy To have an in-depth understanding of the situation at hand, the researcher used a case study strategy. This strategy was appropriate as it enabled the researcher to give a holistic account of the study. Vanderstoep and Johnson (2009) described the case study as an understanding of characteristics that define a particular bounded system with an aim to describe an event or process that occurs within the system. According to Creswell (2009), a case study is a strategy of inquiry in which the researcher explores in depth a program, event, activity, process or one or more individuals. These above statements were also supported by Collis and Hussey (2003) who acknowledged that a case study is an extensive examination of a single instance of a phenomenon of interest. Yin (2003) cited in Fisher, C. (2010) that one of the characteristics of the case study is that it investigates a contemporary phenomenon within its real life context. Sekeran U, (2003) concurred and said that case study is a method of problem solving for understanding the phenomena of interest and generating further knowledge in that area. However, Collis and Hussey (2003) described a case study as an exploratory research where a few theories are used and there is a deficiency of knowledge. 3.4 Research Approach
However, Fischer C, (2010) argued that in an interpretive research, the researcher seeks people’s accounts of how they make sense of the world, structures and processes within it. So the researcher used semi-structured interviews, questionnaires and secondary sources like company reports to understand people’s accounts on how they made sense and understood the impact of inventory management on customer service at AOTML 3.3 Research Strategy To have an in-depth understanding of the situation at hand, the researcher used a case study strategy. This strategy was appropriate as it enabled the researcher to give a holistic account of the study. Vanderstoep and Johnson (2009) described the case study as an understanding of characteristics that define a particular bounded system with an aim to describe an event or process that occurs within the system. According to Creswell (2009), a case study is a strategy of inquiry in which the researcher explores in depth a program, event, activity, process or one or more individuals. These above statements were also supported by Collis and Hussey (2003) who acknowledged that a case study is an extensive examination of a single instance of a phenomenon of interest. Yin (2003) cited in Fisher, C. (2010) that one of the characteristics of the case study is that it investigates a contemporary phenomenon within its real life context. Sekeran U, (2003) concurred and said that case study is a method of problem solving for understanding the phenomena of interest and generating further knowledge in that area. However, Collis and Hussey (2003) described a case study as an exploratory research where a few theories are used and there is a deficiency of knowledge. 3.4 Research Approach
Tisungeni%20Kandulu%20FINAL%20DISSERTATION%202015.docx