Table 2: Descriptive Statistics Variable Number Percentage 1. Mode of entry Licensing or franchising 13 12 Joint venture (No majority) 49 44 Joint (Majority) 18 16 Wholly owned subsidiary (Acquisition) 5 4 Wholly owned subsidiary (Greenfield) 27 24 2. Country of origin (per region) USA 31 28 Europe 71 63 Other 10 9 3. Host country (per region) Latin America and Mexico 30 27 Asia 57 51 Central and Eastern Europe 10 9 Middle East and Africa 15 13 4. Type of retailer Food retailers (Hypermarkets) 55 49 Food retailers (Supermarkets) 27 24 Department stores 9 8 Specialty stores 21 19 Table 3: t-test Results. Differences between failures and successes Variables Failure or N Mean Standard Sig. Success Deviation Company Size Failure 66 30.900 Billion .6411 USD .405 (Log: 4.49) Success 32 $38.904 Billion .4140 USD (Log: 4.59) Financial Strength: Failure 51 10.23 4.4 Ratings (Retailer) .066* Moody’s Success 16 7.8 4.9 Operation Duration in the Failure 77 7.0 4.57
Table 2: Descriptive Statistics Variable Number Percentage 1. Mode of entry Licensing or franchising Joint venture (No majority) Joint (Majority) Wholly owned subsidiary (Acquisition) Wholly owned subsidiary (Greenfield) 13 49 18 5 27 12 44 16 4 24 2. Country of origin (per region) USA Europe Other 31 71 10 28 63 9 3. Host country (per region) Latin America and Mexico Asia Central and Eastern Europe Middle East and Africa 30 57 10 15 27 51 9 13 4. Type of retailer Food retailers (Hypermarkets) Food retailers (Supermarkets) Department stores Specialty stores 55 27 9 21 49 24 8 19 Table 3: t-test Results. Differences between failures and successes Variables Failure or Success N Mean Standard Deviation Sig. Company Size Failure 66 30.900 Billion USD (Log: 4.49) .6411 .405 Success 32 $38.904 Billion USD (Log: 4.59) .4140 Financial Strength: Moody’s Ratings (Retailer) Failure 51 10.23 4.4 .066* Success 16 7.8 4.9 Operation Duration in the Failure 77 7.0 4.57
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