SWOT table: Kickstarter case study Objective: to continue to be the byword for crowdsourcing, maintaining and extending market reach. Beneficial Harmful Strengths Weaknesses 1.Stronger brand than competitors due 1. Reliance on an outside company to high-profile successes publicises and (Amazon) for payment services. High creates trust in the projects. fees of Amazon, potential for Amazon 2. Larger number of users and social to increase its fees. media followers than competitors. 2. Service based on combining two 3. Creators fund the incentives for existing forms of technology, lacks the pledgers. protection of a unique or patented 4. Projects go through a filtering technology. process, with Kickstarter staff 3. Competitors (IndieGoGo) are less contacting creators if the goal or project restrictive about the projects they allow; Internal are inappropriate and if rewards are not users can post for-profit and personal value for money. This protects the funding appeals on these sites. reputation of the site. Competitors have fewer restrictions on 4. Creators follow a well-established age and location of users. template (a video pitch, updates, etc.), 4. Kickstarter’s support resources and guiding them to present their proposal the data analytics to creators (such as in a more marketable format. visitor data) are not as extensive as competitors.
SWOT table: Kickstarter case study Objective: to continue to be the byword for crowdsourcing, maintaining and extending market reach. Beneficial Harmful Internal Strengths 1.Stronger brand than competitors due to high-profile successes publicises and creates trust in the projects. 2. Larger number of users and social media followers than competitors. 3. Creators fund the incentives for pledgers. 4. Projects go through a filtering process, with Kickstarter staff contacting creators if the goal or project are inappropriate and if rewards are not value for money. This protects the reputation of the site. 4. Creators follow a well-established template (a video pitch, updates, etc.), guiding them to present their proposal in a more marketable format. Weaknesses 1. Reliance on an outside company (Amazon) for payment services. High fees of Amazon, potential for Amazon to increase its fees. 2. Service based on combining two existing forms of technology, lacks the protection of a unique or patented technology. 3. Competitors (IndieGoGo) are less restrictive about the projects they allow; users can post for-profit and personal funding appeals on these sites. Competitors have fewer restrictions on age and location of users. 4. Kickstarter’s support resources and the data analytics to creators (such as visitor data) are not as extensive as competitors.
SWOT-table-for-Kickstarter-21m7uku.docx