1 Yes 2 No 3 know Don’t 4 Refused Q56 (If Q54=1) Using a scale of 1 to 7, where 1 means at all and 7 means “not important” how important was visiting friends or relatives in the reason you “very important,” decided to take your vacation in Alaska? 1 Not at all important 2 3 4 5 6 7 Very important 8 know Don’t 9 Refused Q57 How influential was the North to Alaska travel guide in your decision to visit Alaska? Use a scale of 1 to 7 where 1 means had no influence at and 7 means directly “it all” “it influenced your decision”. 1 No influence at all 2 3 4 5 6 7 Directly influenced your decision 8 know Don’t 9 Refused Q58 (IF VISITED NORTH TO ALASKA WEBSITE IN Q8) How influential was the website in your decision to visit Alaska? Use a scale of 1 to7 where 1 means had no “it influence at and 7 means directly influenced your all” “it decision”. 1 No influence at all 2 3 4 5 6 7 Directly influenced your decision 8 know Don’t 9 Refused
1 Yes 2 No 3 Don’t know 4 Refused Q56 (If Q54=1) Using a scale of 1 to 7, where 1 means “not at all important” and 7 means “very important,” how important was visiting friends or relatives in the reason you decided to take your vacation in Alaska? 1 Not at all important 2 3 4 5 6 7 Very important 8 Don’t know 9 Refused Q57 How influential was the North to Alaska travel guide in your decision to visit Alaska? Use a scale of 1 to 7 where 1 means “it had no influence at all” and 7 means “it directly influenced your decision”. 1 No influence at all 2 3 4 5 6 7 Directly influenced your decision 8 Don’t know 9 Refused Q58 (IF VISITED NORTH TO ALASKA WEBSITE IN Q8) How influential was the website in your decision to visit Alaska? Use a scale of 1 to7 where 1 means “it had no influence at all” and 7 means “it directly influenced your decision”. 1 No influence at all 2 3 4 5 6 7 Directly influenced your decision 8 Don’t know 9 Refused
2014%20NTA%20CONVERSION%20STUDY%20FINAL%20REPORT%20cm.docx