Profit margin cost base increases all the Feed– supply as important – “backgrounder” time part of the supply working Perennial takers relationships Lack of control the farm gate Backgrounding facility all through the – How to hold sheep in readiness for supply same place Abattoirs consistency / quality is random Feeding regime Economic benefit of bringing Production form different geographic “other” merino meat into supply chain / value chain locations eg lamb, hogget, mutton, wethers Explore non-mulesing or low mulesing – How to promote MPM ie the wool side of Explore organic status the story as well (is this an opportunity) Alliance with butcher’s or to own the mentality of growers butchers shop “Commodity” Value adding getting people to want our To utilise the Katanning Centre – product Abattoir do our own – Mobile abattoirs & mobile hanging facilities Shark Lake source partner – RESTAURANT OWNERS / CHEFS RESTAURANT OWNERS / CHEFS Consistency of supply staggered process Consumers want to know where product – Difficult to engage public in brand with stop comes form start (supply) Tourists want WA product Is such a thing as seasonality (of Supply the story to restaurants for menus demand for product?) Educate consumers about food source, Fighting against retailer against everyday seasonality, story availability educate consumers Bespoke product – seasonality Promote WA product and brand Chicken and egg to get MMM off the Promote traceability and brand story ground and what to do with offloaded sheep Need to up” the product quality “back – and consistency Great on-going consistent product versus fashion product YOUR INVOLVEMENT KEY MARKET ISSUES What are your specific that are critical to What are the key market issues that need to be your involvement? considered? Go further assurance to be paid for Recognised brand – produce Brand integrity Assurance product will be Transparency Clarity of supply where product goes Tell our story – Confidence that product will go guarantee Understand the integrity / story, the one – Contracts percenters, honesty of the product Incentives to commit price –
Profit margin – cost base increases all the time Perennial takers Lack of control the farm gate How to hold sheep in readiness for supply Abattoirs consistency / quality is random Economic benefit of bringing “other” merino meat into supply chain / value chain – eg lamb, hogget, mutton, wethers How to promote MPM ie the wool side of the story as well (is this an opportunity) “Commodity” mentality of growers Value adding – getting people to want our product Feed– supply “backgrounder” as important part of the supply working relationships Backgrounding facility – all through the same place Feeding regime Production form different geographic locations Explore non-mulesing or low mulesing Explore organic status Alliance with butcher’s or to own the butchers shop To utilise the Katanning Centre Abattoir – do our own Mobile abattoirs & mobile hanging facilities Shark Lake – source partner RESTAURANT OWNERS / CHEFS Consistency of supply – staggered process Difficult to engage public in brand with stop start (supply) Is such a thing as seasonality (of demand for product?) Fighting against retailer against everyday availability – educate consumers seasonality Chicken and egg to get MMM off the ground and what to do with offloaded sheep Need to “back up” the product – quality and consistency Great on-going consistent product versus fashion product RESTAURANT OWNERS / CHEFS Consumers want to know where product comes form Tourists want WA product Supply the story to restaurants for menus Educate consumers about food source, seasonality, story Bespoke product Promote WA product and brand Promote traceability and brand story YOUR INVOLVEMENT What are your specific that are critical to your involvement? KEY MARKET ISSUES What are the key market issues that need to be considered? Go further – assurance to be paid for produce Assurance product will be Clarity of supply – where product goes Confidence that product will go – guarantee Contracts Incentives to commit – price Recognised brand Brand integrity Transparency Tell our story Understand the integrity / story, the one percenters, honesty of the product
Stakeholder%20analysis%20of%20a%20mutton%20supply%20chain.docx