Following-up on responses to ensure questionnaires (to the best extent – possible) are completed and returned, and are completed fully and honesty. Slide Slide No Trainer Notes Trainer explains to trainees analysing questionnaires involves: Classifying responses into relevant categories so information can be collated, – quantified and manipulated Evaluating responses to identify: – New information of importance and relevance to the venue and the – industry Confirmation of existing knowledge held or used by the venue – Trends likely to impact the business – Topics for future research or questionnaires Action the venue should take in response to the data to modify existing – practice, policies, packages, protocols, products or services. Slide No Trainer Notes Trainer provides information to trainees regarding the formal research technique of conducting internal testing explaining this involves conducting testing within the venue to: Determine quality of products and services offered at the venue quality may – be determined with reference to individual product or service factors such as: Safety Size Consistency Time taken to serve customers; check guests in & out, to take a booking – Identify differentials between products and services that may be used to – distinguish between similar offerings of the same type. For example, testing may identify how the product differs from the luxe’ package. ‘standard’ ‘de
Following-up on responses – to ensure questionnaires (to the best extent possible) are completed and returned, and are completed fully and honesty. Slide Slide No Trainer Notes Trainer explains to trainees analysing questionnaires involves: Classifying responses into relevant categories – so information can be collated, quantified and manipulated Evaluating responses – to identify: New information – of importance and relevance to the venue and the industry Confirmation of existing knowledge – held or used by the venue Trends – likely to impact the business Topics for future research or questionnaires Action the venue should take in response to the data – to modify existing practice, policies, packages, protocols, products or services. Slide No Trainer Notes Trainer provides information to trainees regarding the formal research technique of conducting internal testing explaining this involves conducting testing within the venue to: Determine quality of products and services offered at the venue – quality may be determined with reference to individual product or service factors such as: Safety Size Consistency Time taken – to serve customers; check guests in & out, to take a booking Identify differentials between products and services – that may be used to distinguish between similar offerings of the same type. For example, testing may identify how the ‘standard’ product differs from the ‘de luxe’ package.
TG_Promote_product_&_services_refined.docx