Goal-Strategy-Objective Progression Goal Strategy Objective A goal is a broad statement of A strategy is a method or An objective is a specific, a major result, improvement or approach we will use to concrete, measurable accomplishment achieve the goal statement of what will be done usually within a one-year time framework. It carries out a strategy and helps to accomplish the goal. Sample Goal. Expand and Sample Strategy. Increase Sample Objective. The diversify the revenue base to association membership. Membership Manager and support anticipated program Membership Committee will growth. increase 2013 association membership revenue by at least 25% ($142,000) by December 31, 2013 Sample Goal. Expand and Sample Strategy. Increase Sample Objective. The Board of diversify the revenue base to board involvement in fund Directors in collaboration with the support anticipated program development. Director of Institutional growth. Advancement will develop and implement a plan to increase board fund-raising capacity and raise at least $150,000 in 2013; annual board fundraising plan for 2013 developed by November
Goal-Strategy-Objective Progression Goal Strategy Objective A goal is a broad statement of a major result, improvement or accomplishment A strategy is a method or approach we will use to achieve the goal An objective is a specific, concrete, measurable statement of what will be done usually within a one-year time framework. It carries out a strategy and helps to accomplish the goal. Sample Goal. Expand and diversify the revenue base to support anticipated program growth. Sample Strategy. Increase association membership. Sample Objective. The Membership Manager and Membership Committee will increase 2013 association membership revenue by at least 25% ($142,000) by December 31, 2013 Sample Goal. Expand and diversify the revenue base to support anticipated program growth. Sample Strategy. Increase board involvement in fund development. Sample Objective. The Board of Directors in collaboration with the Director of Institutional Advancement will develop and implement a plan to increase board fund-raising capacity and raise at least $150,000 in 2013; annual board fundraising plan for 2013 developed by November
Strategic%20Planning%20Resource%20Manual%20May2013.docx