Source Cost Per Inquiry (dollars) Sample N=536 React2Media $2.75 All Other Sources $4.74 Field and Stream $7.38 RV Toy Store $26.19 Total $4.54 Number of Parties Generated Overall, in 2014 a total of 5,306 visitor parties who drove through Canada into Alaska were generated by all sources tested, an decrease over 2013 (6,500). In comparison, the total visiting Alaska or a specific Canadian province (any mode) was 14,162 parties. A total of 7,741 parties visited Alaska (all modes), 6,409 visited Alberta (all modes), 9,992 visited British Columbia (all modes), and 5,999 visited Yukon (all modes). Number of Parties Generated by Source and by Jurisdiction 2014 Drove Alaska Alberta B.C. Yukon Through Convert Convert Convert Convert Total Visit Source CAN & AK All Modes All Modes All Modes All Modes AK or CAN #1 #2 #3 #4 #5 #6 Sample N=536 N=997 N=479 N=618 N=537 N=997 All Other Sources 5,068 7,151 6,028 8,447 5,237 11,656 RV Toy Store 104 146 82 186 82 208 React2Media 94 375 219 1,251 625 2,095 Field and Stream 40 68 80 109 54 203 Total 5,306 7,741 6,409 9,992 5,999 14,162 Number of Parties Generated by Jurisdiction 2009-2014 Drove Alaska Alberta B.C. Yukon Through Convert Convert Convert Convert Total Visit Year CAN & AK All Modes All Modes All Modes All Modes AK or CAN #1 #2 #3 #4 #5 #6 2014 5,306 7,741 6,409 9,992 5,999 14,162
Source Cost Per Inquiry (dollars) Sample N=536 React2Media $2.75 All Other Sources $4.74 Field and Stream $7.38 RV Toy Store $26.19 Total $4.54 Number of Parties Generated Overall, in 2014 a total of 5,306 visitor parties who drove through Canada into Alaska were generated by all sources tested, an decrease over 2013 (6,500). In comparison, the total visiting Alaska or a specific Canadian province (any mode) was 14,162 parties. A total of 7,741 parties visited Alaska (all modes), 6,409 visited Alberta (all modes), 9,992 visited British Columbia (all modes), and 5,999 visited Yukon (all modes). Number of Parties Generated by Source and by Jurisdiction 2014 Source Drove Through CAN & AK #1 Alaska Convert All Modes #2 Alberta Convert All Modes #3 B.C. Convert All Modes #4 Yukon Convert All Modes #5 Total Visit AK or CAN #6 Sample N=536 N=997 N=479 N=618 N=537 N=997 All Other Sources 5,068 7,151 6,028 8,447 5,237 11,656 RV Toy Store 104 146 82 186 82 208 React2Media 94 375 219 1,251 625 2,095 Field and Stream 40 68 80 109 54 203 Total 5,306 7,741 6,409 9,992 5,999 14,162 Number of Parties Generated by Jurisdiction 2009-2014 Year Drove Through CAN & AK #1 Alaska Convert All Modes #2 Alberta Convert All Modes #3 B.C. Convert All Modes #4 Yukon Convert All Modes #5 Total Visit AK or CAN #6 2014 5,306 7,741 6,409 9,992 5,999 14,162
2014%20NTA%20CONVERSION%20STUDY%20FINAL%20REPORT%20cm.docx