The Electronic Press Kit (EPK): Launching the Ruxanda Brand to Gain Visibility and to Assess the Market The act to launch Ruxanda is to create an electronic press kit along with an accompanying physical press kit to increase publicity and survey the market. The electronic press kit will be distributed to traditional multimedia groups, new media outlets, and social media sites, and other publications in order to familiarize the market to Ruxanda and to assess their reception to tailor upcoming merchandising, licensing, albums, and tours for maximum exposure and revenue. The electronic press kit will include five songs, one video, professional photos, biographies, and booking information to be distributed to news media, radio, online music stations, social media sites, YoungINC.LA, nightclubs, festivals, and venues for prospective tour locations. Ruxanda Calistru’s musical accomplishments and media connections in Europe along with her music and dance network in America will help bolster the reception of the brand Ruxanda those individuals and organizations are willing to spread news related to Ruxanda. In addition, her position as a YoungINC.LA brand ambassador and being managed by JB Talent will attract upcoming talent and attention to these organizations and to the executive producers named on the project.
The Electronic Press Kit (EPK): Launching the Ruxanda Brand to Gain Visibility and to Assess the Market The act to launch Ruxanda is to create an electronic press kit along with an accompanying physical press kit to increase publicity and survey the market. The electronic press kit will be distributed to traditional multimedia groups, new media outlets, and social media sites, and other publications in order to familiarize the market to Ruxanda and to assess their reception to tailor upcoming merchandising, licensing, albums, and tours for maximum exposure and revenue. The electronic press kit will include five songs, one video, professional photos, biographies, and booking information to be distributed to news media, radio, online music stations, social media sites, YoungINC.LA, nightclubs, festivals, and venues for prospective tour locations. Ruxanda Calistru’s musical accomplishments and media connections in Europe along with her music and dance network in America will help bolster the reception of the brand Ruxanda those individuals and organizations are willing to spread news related to Ruxanda. In addition, her position as a YoungINC.LA brand ambassador and being managed by JB Talent will attract upcoming talent and attention to these organizations and to the executive producers named on the project.
TheRuxandaExperienceBusinessPlan.docx