Gather information about needs Outreach and awareness is a reciprocal relationship in the community learns about your program and you learn about community needs. As you establish relationships within the community, use these as opportunities to gain insight into community needs in digital literacy. Often community members are aware of where the gaps in digital knowledge are and what has caused of those gaps. As you provide information, be open to opportunities to gather input that can help you better address community needs. Reaching your audience The audience for your trainings can consist of a wide of individuals and groups, but each of these groups may need to be reached in different ways. In order to reach your audience, the first step it to define your different target groups. Defining your target audience The first step to reaching your audience is defining the group they represent. Once you have defined that group, you can develop strategies for reaching them. We can divide audiences into two types internal and external. Internal audiences refer – individuals internal to an organization, business, or agency different departments, – employees, and clients/patrons. External audiences refer to individuals external to an organization, business, or agency other organizations, businesses, or agencies. Each will – require different outreach and awareness strategies. Internal audiences Internal audiences can be easier to extend outreach and awareness to you may already have preliminary or established relationships with them. Communications with this internal audience can be simpler to initiate as you may familiar with each other. It’s important to remember to keep internal outreach and awareness as thorough and professional as external outreach and awareness. Contacts already begun require the same care and development as those we are just beginning. Strategies for contacting internal audiences include:
Gather information about needs Outreach and awareness is a reciprocal relationship in the community learns about your program and you learn about community needs. As you establish relationships within the community, use these as opportunities to gain insight into community needs in digital literacy. Often community members are aware of where the gaps in digital knowledge are and what has caused of those gaps. As you provide information, be open to opportunities to gather input that can help you better address community needs. Reaching your audience The audience for your trainings can consist of a wide of individuals and groups, but each of these groups may need to be reached in different ways. In order to reach your audience, the first step it to define your different target groups. Defining your target audience The first step to reaching your audience is defining the group they represent. Once you have defined that group, you can develop strategies for reaching them. We can divide audiences into two types – internal and external. Internal audiences refer individuals internal to an organization, business, or agency – different departments, employees, and clients/patrons. External audiences refer to individuals external to an organization, business, or agency – other organizations, businesses, or agencies. Each will require different outreach and awareness strategies. Internal audiences Internal audiences can be easier to extend outreach and awareness to you may already have preliminary or established relationships with them. Communications with this internal audience can be simpler to initiate as you may familiar with each other. It’s important to remember to keep internal outreach and awareness as thorough and professional as external outreach and awareness. Contacts already begun require the same care and development as those we are just beginning. Strategies for contacting internal audiences include:
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