How will you keep your current customers How will you grow your customers Launch Plan Strategy When do you plan to launch your minimal viable product or service How will you promote your product/service to the customer? Provide examples. What marketing strategies will you implement in launching strategy (web, media, grass roots, social media, partners) How will you track progress of launch strategy What are your leading indicators and metrics by month/quarter sales Differentiation (Competitive Advantage) This brings your entire marketing strategy together. Why will you succeed? What will you do different than the competitors? These are called your competencies”, what you do well that “core perhaps the competition does not. List your core competencies. Examples would be superior service levels, exceptional quality, speed, better product or service, better location, etc. If is enough differentiation, you can be successful. If there is little or no differentiation, then you will usually need to rely on price to get business; not the best option for a start up business. Commercialization & Operations Plan How product is made and/or service fulfilled, and other core characteristics of your business: Location (Include complete address) Operation When business will operate Hours Seasonal or not Organization Structure Sole proprietor or L.L.C.1 Team structure and responsibilities How much product/service can you provide in a certain time frame. Critical Suppliers Manufactures Resources required from partners Which activities do your partners perform Equipment (Examples)
How will you keep your current customers How will you grow your customers Launch Plan Strategy When do you plan to launch your minimal viable product or service How will you promote your product/service to the customer? Provide examples. What marketing strategies will you implement in launching strategy (web, media, grass roots, social media, partners) How will you track progress of launch strategy What are your leading indicators and metrics by month/quarter sales Differentiation (Competitive Advantage) This brings your entire marketing strategy together. Why will you succeed? What will you do different than the competitors? These are called your “core competencies”, what you do well that perhaps the competition does not. List your core competencies. Examples would be superior service levels, exceptional quality, speed, better product or service, better location, etc. If is enough differentiation, you can be successful. If there is little or no differentiation, then you will usually need to rely on price to get business; not the best option for a start up business. Commercialization & Operations Plan How product is made and/or service fulfilled, and other core characteristics of your business: Location (Include complete address) Operation When business will operate Hours Seasonal or not Organization Structure Sole proprietor or L.L.C.1 Team structure and responsibilities How much product/service can you provide in a certain time frame. Critical Suppliers Manufactures Resources required from partners Which activities do your partners perform Equipment (Examples)
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