4. Is the client in a category that your agency has targeted? 0 No. – 1 Yes. – 2 Yes, and we have a dedicated business development effort to add clients in – this specific category. 5. Do you have direct category experience? 0 You have none. Um, what’s a Widget? – 1 You have worked with a similar company or brand in the client’s category. – 2 Youare perceived as being a leading expert in the category. This is probably – due to prior client experience and recognized thought-leadership. 6. Do you know the client’s budget and / or how they plan to compensate the agency? 0 You – have no clue, and the client isn’t forthcoming. 1 One budget seems low, but you are willing to gamble. – 2 We’re in the money! – 7. Is the client looking for a award winning creative agency? “hot” 0 You are creative but are not known for this. – 1 Recent campaigns have gotten you some industry attention. – 2 You have shelves full of Clios and were recently named to the ADWEEK – Agency of the Year Something list. 8. Do you well? 0 Pitching hasn’t been an agency strength. –
4. Is the client in a category that your agency has targeted? 0 – No. 1 – Yes. 2 – Yes, and we have a dedicated business development effort to add clients in this specific category. 5. Do you have direct category experience? 0 – You have none. Um, what’s a Widget? 1 – You have worked with a similar company or brand in the client’s category. 2 – Youare perceived as being a leading expert in the category. This is probably due to prior client experience and recognized thought-leadership. 6. Do you know the client’s budget and / or how they plan to compensate the agency? 0 – You have no clue, and the client isn’t forthcoming. 1 – One budget seems low, but you are willing to gamble. 2 – We’re in the money! 7. Is the client looking for a “hot” award winning creative agency? 0 – You are creative but are not known for this. 1 – Recent campaigns have gotten you some industry attention. 2 – You have shelves full of Clios and were recently named to the ADWEEK Agency of the Year Something list. 8. Do you well? 0 – Pitching hasn’t been an agency strength.
The-Go-Quiz-Playbook.docx