AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-07 Describe how firms grow their business. Topic: Growth Strategies 14. Sandisk's MP3 player product line (called the Sansa) has a low relative market share. The MP3 player market is expected to decline over the next few years. In BCG portfolio analysis, the Sansa would be considered a dog. TRUE The has low relative market share in a low-growth market, which is the definition of a dog. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: Portfolio Analysis 15. The "Implement Marketing Mix" step of the strategic marketing planning process is part of the control phase. FALSE It is part of the Implementation phase, along with STP analysis. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-02 Describe the elements of a marketing plan. Topic: Marketing Planning Process 16. Relative market is an example of a marketing metric. TRUE Relative market share might be used as a metric to evaluate a firm's performance compared to its competitors. Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: Step 5: Evaluate Performance Using Marketing Metrics
AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-07 Describe how firms grow their business. Topic: Growth Strategies 14. Sandisk's MP3 player product line (called the Sansa) has a low relative market share. The MP3 player market is expected to decline over the next few years. In BCG portfolio analysis, the Sansa would be considered a dog. TRUE The has low relative market share in a low-growth market, which is the definition of a dog. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: Portfolio Analysis 15. The "Implement Marketing Mix" step of the strategic marketing planning process is part of the control phase. FALSE It is part of the Implementation phase, along with STP analysis. AACSB: Analytic Blooms: Remember Difficulty: 2 Medium Learning Objective: 02-02 Describe the elements of a marketing plan. Topic: Marketing Planning Process 16. Relative market is an example of a marketing metric. TRUE Relative market share might be used as a metric to evaluate a firm's performance compared to its competitors. Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: Step 5: Evaluate Performance Using Marketing Metrics
Test-Bank-Marketing-4th-Editio-Grewal.docx