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Park, C. & Lee, T. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62, 61–67. Pope, C. & Mays, N. (1995).Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research. British Medical Journal; 311: 42–5. Sandes, F. & Urdan, A. (2013) Electronic Word-of-Mouth Impacts on Consumer. Saunders, M. et al.(2009). Research Methods for Business Students. Pearson Education Limited Sekaran, U. (2003). Research methods for business. John Wiley & Sons, Inc., 4. Shmerling, A. & Schattner, P. & Piterman, L. (1993). Qualitative research in medical practice. The Medical Journal of Australia. 158: 619–22. Singh, K. (2007) Quantitative social research methods. Sage Publications India Pvt Ltd. Stephen, W. et al. (2008). Electronic in hospitality and tourism management. Tourism Management 29, 458–468. Tashakkori, A. & Creswell, W. (2007). Exploring the nature of research questions in mixed methods research. Journal of Mixed Methods Research, 1(3), 207-11. Tashakkori, A. & Teddlie, C. (2010).The SAGE Handbook of Methods in Social & Behavioral Research. Second edition. Sage Publications, ltd., pp 119-143. Thomas, J. et al. (2012). Social and Negative Word of Mouth: Strategies for Handing Unexpecting Comments, Atlantic Marketing Journal, Vol. 1, Iss. 2, Article 7. Trusov, M. et al. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90 - 102. Verhagen, T. et al. (2013). Negative online word-of-mouth: Behavioral indicator or emotional release? Computers in Human Behavior, 29, 1430–1440.
The_impact_of_negative_eWOM_on_the_Danish_hotel_industry.docx