How MKT 530 New Product Development Contributes to Student Achievement of – USC Graduate Programs Learning Goals (Continued) Marshall’s Six Degree of MKT 530 Emphasis Objectives that Marshall Graduate Programs Learning Goals (1=Low, support this goal 2=Moderate, 3=High) Supported by Learning Goal #6: Our graduates will be effective communicators MKT 530 to 2 Learning facilitate information flow in organizational, social, and intercultural contexts Objectives 1-7 6.1 Students will identify and assess diverse personal and organizational 1-7 communication goals and audience information needs. 6.2 Students will understand individual and group communications patterns and 1-7 dynamics in organizations and other professional contexts. 6.3 Students will demonstrate an ability to gather and disseminate information 1-7 and communicate it clearly, logically, and persuasively in professional contexts. 6.4 Students will be able to clearly communicate in oral and written formats the 1-7 solutions to business issues and problems accurately and effectively.
How MKT 530 – New Product Development Contributes to Student Achievement of USC Marshall’s Six Graduate Programs Learning Goals (Continued) Marshall Graduate Programs Learning Goals Degree of Emphasis (1=Low, 2=Moderate, 3=High) MKT 530 Objectives that support this goal Learning Goal #6: Our graduates will be effective communicators to facilitate information flow in organizational, social, and intercultural contexts 2 Supported by MKT 530 Learning Objectives 1-7 6.1 Students will identify and assess diverse personal and organizational communication goals and audience information needs. 1-7 6.2 Students will understand individual and group communications patterns and dynamics in organizations and other professional contexts. 1-7 6.3 Students will demonstrate an ability to gather and disseminate information and communicate it clearly, logically, and persuasively in professional contexts. 1-7 6.4 Students will be able to clearly communicate in oral and written formats the solutions to business issues and problems accurately and effectively. 1-7
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