Your website does not provide any tools that monitor and track information about your target audience. As said previously, we recommend your organization install Google Analytics (Universal Analytics) or a similar tool to track page views, bounce rate, top landing pages, to exit pages, and popular content. Google analytics will give you an overview of your online audience. Google analytics has a very easy set-up that is manageable for a small staff team. In addition, Google analytics sends suggestions about how to access a variety of audience data and improve SEO rankings. Our SEO Report indicated a need for a better leverage of key words and search friendly content. You can also link a Search Console account to Google analytics to determine whether your website is being found in Google Search. This will help you understand your search traffic and make optimizations that help Google better represent your website. After you set up an account with Google analytics, you can select what you want to track. See image below. Hootsuite We advise AMEXCAN use Hootsuite to organize social media accounts in one place. This will address your concern about the time consuming process of updating Facebook and Twitter on an individual basis. It works with your WordPress website and offers a free limited plan that allows you to track up to three sites. This is a great choice for your organization. See the image below. Website Amexcan needs a simple and consistent information architecture that is consistent with its mission. You can use photos of current events to achieve this goal. Latin American Coalition (LAC) and El Pueblo are two organizations that are effective in this area. Restructuring your information architecture will help reflect your goals. You also addressed concerns about attracting more English speakers. We propose that you provide two prominent buttons or tabs for English and Spanish speakers. This means they are not focused on the minority non-English or non-Spanish speaking individual. Facebook
Your website does not provide any tools that monitor and track information about your target audience. As said previously, we recommend your organization install Google Analytics (Universal Analytics) or a similar tool to track page views, bounce rate, top landing pages, to exit pages, and popular content. Google analytics will give you an overview of your online audience. Google analytics has a very easy set-up that is manageable for a small staff team. In addition, Google analytics sends suggestions about how to access a variety of audience data and improve SEO rankings. Our SEO Report indicated a need for a better leverage of key words and search friendly content. You can also link a Search Console account to Google analytics to determine whether your website is being found in Google Search. This will help you understand your search traffic and make optimizations that help Google better represent your website. After you set up an account with Google analytics, you can select what you want to track. See image below. Hootsuite We advise AMEXCAN use Hootsuite to organize social media accounts in one place. This will address your concern about the time consuming process of updating Facebook and Twitter on an individual basis. It works with your WordPress website and offers a free limited plan that allows you to track up to three sites. This is a great choice for your organization. See the image below. Website Amexcan needs a simple and consistent information architecture that is consistent with its mission. You can use photos of current events to achieve this goal. Latin American Coalition (LAC) and El Pueblo are two organizations that are effective in this area. Restructuring your information architecture will help reflect your goals. You also addressed concerns about attracting more English speakers. We propose that you provide two prominent buttons or tabs for English and Spanish speakers. This means they are not focused on the minority non-English or non-Spanish speaking individual. Facebook
Team3Draft_Content-Strategy-Plan_Amexcan.docx