Consider sending a post-event press release to generate coverage after the event. It is a good idea to send this immediately following the event or the next morning. Often times, this means drafting most of the release in advance, and adding a few pertinent details afterward. Reach back out to the reporters that you previously contacted. If you can, offer footage from the event or high resolution photos. Tips and Tactics Remember that timeliness is a big factor in press coverage. Try to keep the message brief. One page is best—do not exceed two. Don't forget to add complete contact information. If a reporter is interested, they may wish to email or call you with questions or requests for clarification. Write using short paragraphs and sentences, and in the third person—don’t to refer yourself as or in a direct quote. “I” “we,” except Avoid testimonials or other promotional language. A press release is news; not advertising. be discouraged if you do not receive interest, or if a reporter make it to Don’t doesn’t your event. Reporters receive hundreds of press releases every day and cover news based on many factors (timeliness, the amount of current events taking place/space, editor approval, capacity, etc.). never personal. It’s If a reporter does email or call with interest, be sure to respond in a very timely manner. Let us know if your project was covered in the news! Send links of online coverage to .
Consider sending a post-event press release to generate coverage after the event. It is a good idea to send this immediately following the event or the next morning. Often times, this means drafting most of the release in advance, and adding a few pertinent details afterward. Reach back out to the reporters that you previously contacted. If you can, offer footage from the event or high resolution photos. Tips and Tactics Remember that timeliness is a big factor in press coverage. Try to keep the message brief. One page is best—do not exceed two. Don't forget to add complete contact information. If a reporter is interested, they may wish to email or call you with questions or requests for clarification. Write using short paragraphs and sentences, and in the third person—don’t refer to yourself as “I” or “we,” except in a direct quote. Avoid testimonials or other promotional language. A press release is news; not advertising. Don’t be discouraged if you do not receive interest, or if a reporter doesn’t make it to your event. Reporters receive hundreds of press releases every day and cover news based on many factors (timeliness, the amount of current events taking place/space, editor approval, capacity, etc.). It’s never personal. If a reporter does email or call with interest, be sure to respond in a very timely manner. Let us know if your project was covered in the news! Send links of online coverage to .
2014%20Media%20Outreach%20Kit%20July-Park-Rec-Month_2015_05_28.docx