JACKSON COLLEGE BUA 230 Principles of Marketing January 15 through April 30, 2018 Location: Parnell Classroom Mondays: 5:50 p.m. to 8:44 p.m. Instructor: Clevester Moten, Jr., MBA E-mail: motenclevest@jccmi.edu ___________________________________________________________________________ OVERVIEW Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. Prerequisites: CIS 095, ENG 085*and ENG 090* COURSE OBJECTIVES Describe and apply contemporary marketing terms and concepts. Develop brands and product categories for identified target market segments. Create an effective marketing plan with multiple marketing channels, including relationship and integrated social marketing strategies REQUIRED TEXTBOOKS: Solomon, Marketing: Real People, Real Choices, 8e, Copyright Year: 2016, Publisher: Prentice Hall PTR Text Book Zero - The textbook is available in a digital format and may be purchased in the bookstore. To accomplish this we will study and discuss: Part 1 Making Marketing Value Decisions – Part 2 Value Needs – Understanding Consumer’ Part 3 Creating the Value Proposition – Part 4 Communicating the Value Proposition – Part 5 Delivering the Value Proposition – ________________________________________________________________________________
JACKSON COLLEGE BUA 230 Principles of Marketing January 15 through April 30, 2018 Location: Parnell Classroom Mondays: 5:50 p.m. to 8:44 p.m. Instructor: Clevester Moten, Jr., MBA E-mail: motenclevest@jccmi.edu ___________________________________________________________________________ OVERVIEW Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution. Prerequisites: CIS 095, ENG 085*and ENG 090* COURSE OBJECTIVES Describe and apply contemporary marketing terms and concepts. Develop brands and product categories for identified target market segments. Create an effective marketing plan with multiple marketing channels, including relationship and integrated social marketing strategies REQUIRED TEXTBOOKS: Solomon, Marketing: Real People, Real Choices, 8e, Copyright Year: 2016, Publisher: Prentice Hall PTR Text Book Zero - The textbook is available in a digital format and may be purchased in the bookstore. To accomplish this we will study and discuss: Part 1 – Making Marketing Value Decisions Part 2 – Understanding Consumer’ Value Needs Part 3 – Creating the Value Proposition Part 4 – Communicating the Value Proposition Part 5 – Delivering the Value Proposition ________________________________________________________________________________
Syllabus%20BUA230.PP1_WN_2018.docx