Knows about the characteristics of the product Place the product along with its major competitors P & G Display the product distinctly These distributors contribute to the promotion of sunsilk by word of mouth Outlets, Retailers Market Situation Analysis PEST Analysis: Political Analysis: Political factor has a great impact on a future plans and strategies. These effect on the company’s ground of different functional areas like operation, cost and the main focus of the company like assessing the need of a product. environment is stable. Ups and downs occurs in every political environment Pakistan’s political but as far as the Sunsilk is concerns in the boundaries of Pakistan it have much impact don’t because it is a consumer product and it has the same effect as other rivals had and this will not lead to Sunsilk out of business or competition. Economical Analysis: Economic condition of Pakistan is not much favorable as it is in the developed nations. The main reason is the poverty level and low per capita income of people of Pakistan. Pakistan That’s why is mainly relying on foreign aid as well as suffering from a huge burden of debt. Social Analysis: Pakistan is accepting a great change in its socio culture environment. As level of education increasing the life style of people is also changing. World is becoming a global village and information is accessible to the general public and they are now relying on quality so there life style is changing. Technological Analysis:
Knows about the characteristics of the product Place the product along with its major competitors P & G Display the product distinctly These distributors contribute to the promotion of sunsilk by word of mouth Outlets, Retailers Market Situation Analysis PEST Analysis: Political Analysis: Political factor has a great impact on a company’s future plans and strategies. These effect on the ground of different functional areas like operation, cost and the main focus of the company like assessing the need of a product. Pakistan’s political environment is stable. Ups and downs occurs in every political environment but as far as the Sunsilk is concerns in the boundaries of Pakistan it don’t have much impact because it is a consumer product and it has the same effect as other rivals had and this will not lead to Sunsilk out of business or competition. Economical Analysis: Economic condition of Pakistan is not much favorable as it is in the developed nations. The main reason is the poverty level and low per capita income of people of Pakistan. That’s why Pakistan is mainly relying on foreign aid as well as suffering from a huge burden of debt. Social Analysis: Pakistan is accepting a great change in its socio culture environment. As level of education increasing the life style of people is also changing. World is becoming a global village and information is accessible to the general public and they are now relying on quality so there life style is changing. Technological Analysis:
sunslik_report.docx