B. Channel Management: Understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels. 7. Define channel management. 8. Explain the relationship between customer service and channel management. 9. Describe channels of distribution. C. Market Planning: Understand concepts and strategies utilized to determine and target marketing strategies to a select audience. 17. Explain the concept of market and market identification. 18. Explain the concept of marketing strategies. 20. Define and describe the purpose of sales forecasts. 21. Describe the nature of target marketing in marketing communications. 24. Define a target market and the factors impacting target market selection. 25. Explain the SWOT analysis strategic planning method for marketing. D. Pricing: Understand the concepts and strategies utilized in determining and adjusting prices to maximize return and of value. meet customer’s perceptions 26. Explain the pricing function. 29. Explain factors affecting pricing decisions. E. Product/Service Management: Understand the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities. 30. Determine initial feasibility of product idea. 33. Explain the processes used for ongoing opportunity recognition. 34. Describe factors used by marketers to position products/services. 35. Explain the nature of product/service branding.
B. Channel Management: Understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels. 7. Define channel management. 8. Explain the relationship between customer service and channel management. 9. Describe channels of distribution. C. Market Planning: Understand concepts and strategies utilized to determine and target marketing strategies to a select audience. 17. Explain the concept of market and market identification. 18. Explain the concept of marketing strategies. 20. Define and describe the purpose of sales forecasts. 21. Describe the nature of target marketing in marketing communications. 24. Define a target market and the factors impacting target market selection. 25. Explain the SWOT analysis strategic planning method for marketing. D. Pricing: Understand the concepts and strategies utilized in determining and adjusting prices to maximize return and meet customer’s perceptions of value. 26. Explain the pricing function. 29. Explain factors affecting pricing decisions. E. Product/Service Management: Understand the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities. 30. Determine initial feasibility of product idea. 33. Explain the processes used for ongoing opportunity recognition. 34. Describe factors used by marketers to position products/services. 35. Explain the nature of product/service branding.
Syllabus%20Hospitality%20and%20Tourism.docx