32. Advertisements do not close any sales. (p. 54) TRUE Difficulty: Easy Learning Objective: F 33. Service quality is a subjective satisfaction assessment that customers arrive at by (p. 55) comparing the service level they perceive being delivered to a service level established in the industry. FALSE Difficulty: Easy Learning Objective: F 34. The ultimate outcome of relationship marketing is the building of a transaction (p. 56) relationship between the seller and the buyer. FALSE Difficulty: Easy Learning Objective: F 35. Relationship marketing and the marketing concept are derived from distinctly (p. 55) different philosophies. FALSE Difficulty: Easy Learning Objective: F 36. In transaction selling, the seller contacts customers after the purchase to determine if (p. 56) they are satisfied and have future needs. FALSE Difficulty: Easy Learning Objective: F
32. (p. 54) Advertisements do not close any sales. TRUE Difficulty: Easy Learning Objective: F 33. (p. 55) Service quality is a subjective satisfaction assessment that customers arrive at by comparing the service level they perceive being delivered to a service level established in the industry. FALSE Difficulty: Easy Learning Objective: F 34. (p. 56) The ultimate outcome of relationship marketing is the building of a transaction relationship between the seller and the buyer. FALSE Difficulty: Easy Learning Objective: F 35. (p. 55) Relationship marketing and the marketing concept are derived from distinctly different philosophies. FALSE Difficulty: Easy Learning Objective: F 36. (p. 56) In transaction selling, the seller contacts customers after the purchase to determine if they are satisfied and have future needs. FALSE Difficulty: Easy Learning Objective: F
Test-Bank-Fundamentals-of-Selling-11th-Edition-Futrell.docx