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Ekiz, E. et al. (2012). Air the anger: investigating online complaints on luxury hotels. Journal of Hospitality and Tourism Technology Vol. 3 No. 2, 96-106. Funches, V. et al. (2010). Assessing the Damage: An Exploratory Examination of Electronic Word of Mouth. Journal of Global Academy of Marketing Science, 20:2, 188-198. Godes, D. & Mayzlin, D. (2004). Using Online Conversations to Study Word of Mouth Communication. Marketing Science, Vol. 23, No. Fall (4), pp. 545–60. Goldkuhl, G. (2012). Pragmatism vs interpretivism in qualitative information systems research. European Journal of Information Systems, (21), 2, 135-146. Goldsmith, E. (2006). Electronic word-of-mouth, in Khosrow-Pour, M. (Ed.), Encyclopedia of E-Commerce, E-Government and Mobile Commerce, Idea Group Publishing, Hershey, PA, pp. 408-12. Gonzalez, S. et al. (2013). Online Customer Reviews of Hotels: As Participation Increases, Better Evaluation Is Obtained. Cornell Hospitality Quarterly, 54 (3), 274-283. Hawkins, I. et al. (2004). Consumer behavior: Building marketing strategy (9th ed). Boston. P. & Yoon, S. (1992). Message framing and the interrelationships among ad-based feelings, affect, and cognition. Advert , 21(1),19- 33. Hornik, J. et al. (2015). Information dissemination via electronic word-of-mouth: Good news travel fast, bad news travel faster! Computers in human behavior, 45, 273-280. Jalilvanda, M. et al. (2011). Electronic word-of-mouth: challenges and opportunities. Procedia Computer Science 3, 42–46. Jansen, B. (2009). Twitter Power:Tweets as ElectronicWord of Mouth. Journal of the American society for information science and technology, 60(11), 2169–2188.
The_impact_of_negative_eWOM_on_the_Danish_hotel_industry.docx