network in Australia. Foster and maintain relationships Products & Services with members. Marketing Enable members and clients Marketing Australia-wide to network regularly. Continually improve products Marketing 3. Excellence in product and services to meet changing Products & Services and service delivery. business needs. Develop a knowledgeable and ALL highly-skilled staff. Produce a profitable range of Marketing products and services. New Ventures SWOT Analysis Strengths Weaknesses One-stop shop Average customer service One of the largest professional networks in Lack of gravitas Australia Lack of knowledge in international business Reputable and trusted Lack of market research/information Offer range of specialist services Ad-hoc approach to marketing Multiple marketing channels (online, face-to-face, Internal systems and processes email, web, print) Lack of integration between departments Wealth of knowledge and experience in HR, Outsourcing of services Marketing and Small Business Lack of customer perception Innovative and responsive High staff turnover Low overheads Technology-dependant Membership features (unique) Limited membership types Value for money
network in Australia. Foster and maintain relationships with members. Products & Services Marketing Enable members and clients Australia-wide to network regularly. Marketing 3. Excellence in product and service delivery. Continually improve products and services to meet changing business needs. Marketing Products & Services Develop a knowledgeable and highly-skilled staff. ALL Produce a profitable range of products and services. Marketing New Ventures SWOT Analysis Strengths One-stop shop One of the largest professional networks in Australia Reputable and trusted Offer range of specialist services Multiple marketing channels (online, face-to-face, email, web, print) Wealth of knowledge and experience in HR, Marketing and Small Business Innovative and responsive Low overheads Membership features (unique) Value for money Weaknesses Average customer service Lack of gravitas Lack of knowledge in international business Lack of market research/information Ad-hoc approach to marketing Internal systems and processes Lack of integration between departments Outsourcing of services Lack of customer perception High staff turnover Technology-dependant Limited membership types
Strategic%20Plan%202015-2018_v1.0.docx