people toasting stage, bottle glasses very little in corner Occupational N/A - Entertainer Role Unknown Pose Half Body Full Body Perceived Major Role Major Role Importance Facial Smiling Smiling Expression Clothing Formal Formal holiday wear Clothing Wording original the will take with “The “Tis “Joy “Toast steinie back Season” your further, cinnamon” for a limited keep walking” time.” Insurance All four magazines had similar Geico Insurance advertisements, but the findings revealed the differences in the graphics and wording based on magazine genre. There were no people in the advertisements, instead gender-based graphics. Many of the differences were based on and geared towards a certain gender, like a bikini top in or a Cosmopolitan man’s razor in Although the advertisements were for the same company and product, GQ. the ads themselves were dissimilar. (See Table 8) Table 8: Insurance Advertisement Chart 8 GQ Cosmo Forbes Rolling Stone AD/brand Geico Geico Geico Insurance Geico Insurance Insurance Insurance No person No person No person No person People
people toasting glasses stage, bottle very little in corner Occupational Role N/A - Unknown Entertainer Pose Half Body Full Body Perceived Importance Major Role Major Role Facial Expression Smiling Smiling Clothing Formal holiday wear Formal Clothing Wording “The original steinie back for a limited time.” “Tis the Season” “Joy will take your further, keep walking” “Toast with cinnamon” Insurance All four magazines had similar Geico Insurance advertisements, but the findings revealed the differences in the graphics and wording based on magazine genre. There were no people in the advertisements, instead gender-based graphics. Many of the differences were based on and geared towards a certain gender, like a bikini top in Cosmopolitan or a man’s razor in GQ. Although the advertisements were for the same company and product, the ads themselves were dissimilar. (See Table 8) Table 8: Insurance Advertisement Chart 8 GQ Cosmo Forbes Rolling Stone AD/brand Geico Insurance Geico Insurance Geico Insurance Geico Insurance People No person No person No person No person
The%20Depiction%20of%20Gender%20and%20Race%20on%20(1).docx