Computerised Reservation System an electronic system – CRS used to record bookings and various or specific data The maximum amount a customer can charge up before being Credit limit asked to settle part or all of the account Classifications used to identify, describe and differentiate Demographic characteristics between individuals or groups for marketing purposes including age, gender, income, ethnicity Fully Independent Traveller person who has not booked – FIT through another business. They pay their own way and are not eligible to any group or loyalty discounts Information Technology computers and other electronic – IT equipment or systems Elements of a packagel such as food, tickets, entries to – Inclusions attractions or local tours A document from a supplier it accompanies a delivery and – Invoice lists all items supplied and their price Keep It Simple Stupid a concept indicating a basic and – KISS straight-forward approach is more effective than a complex and highly sophisticated one KPI Key Performance Indicator Thinking that applies unique ways of thinking to a traditional Lateral thinking problem or situation leading to a new way of looking at an old issue MICE Meetings, Incentives, Conventions, Exhibitions Open questions Questions unable to be answered with a or a short ‘Yes’, ‘No’ answer. They start with Why’ and ‘Who’, ‘How’, ‘When’, ‘What’ Overbooking A company policy where the venue accepts more bookings (for accommodation and tables in restaurants) than they can cater
CRS Computerised Reservation System – an electronic system used to record bookings and various or data Credit limit The maximum amount a customer can charge up before being asked to settle part or all of the account Demographic characteristics Classifications used to identify, describe and differentiate between individuals or groups for marketing purposes including age, gender, income, ethnicity FIT Fully Independent Traveller – person who has not booked through another business. They pay their own way and are not eligible to any group or loyalty discounts IT Information Technology – computers and other electronic equipment or systems Inclusions Elements of a packagel – such as food, tickets, entries to attractions or local tours Invoice A document from a supplier – it accompanies a delivery and lists all items supplied and their price KISS Keep It Simple Stupid – a concept indicating a basic and straight-forward approach is more effective than a complex and highly sophisticated one KPI Key Performance Indicator Lateral thinking Thinking that applies unique ways of thinking to a traditional problem or situation leading to a new way of looking at an old issue MICE Meetings, Incentives, Conventions, Exhibitions Open questions Questions unable to be answered with a ‘Yes’, ‘No’ or a short answer. They start with ‘Who’, ‘How’, ‘When’, Why’ and ‘What’ Overbooking A company policy where the venue accepts more bookings (for accommodation and tables in restaurants) than they can cater specific
TM_Promote_product_&_services_refined.docx