Visitors that took their mobile device with them on their trip to Alaska and used the mobile device to help with travel planning during their trip were asked if they purchased any travel related products using their mobile device. One in ten visitors (11 percent) who took their mobile device with them used them during their trip to purchase travel-related products. Purchase of Travel-Related Products with Mobile Devices 2014 Purchased Travel-Related Products Percent Yes 11% No 89 Don’t Know 0 Demographic Profiles Demographic Profiles Visitors Only (Sorted by Source Alphabetically) 2014 Average Source Type % Male % Female Age 41% 59% AAA AZ Highroads M 69.1 33% 67% AAA Car and Travel M 54.9 50% 50% AAA EnCOMPASS M 69.8 55% 45% AAA Going Places M 69.7 30% 70% AAA Home and Away (OH, IN, SD, OK) M 68.7 45% 55% AAA Journeys M 70.7 43% 57% AAA Living (NB, WI, MN) ad/card bonus M 67.1 38% 62% AAA Living ND, NE, MN, IA, IL, WS, MI M 66.5 57% 43% AAA Midwest Traveler M 68.7 45% 55% AAA VIA N CA M 71.8 50% 50% AAA VIA OR/ID M 72.0 44% 56% AAA Western Journey Joint Yukon M 69.4 42% 58% AAA Westways M 69.6 33% 67% AAA Word (Mid-Atlantic) M 61.3 44% 56% AARP M 68.7 56% 44% Alaska Past Inquirers email OL 69.3 38% 62% All Other Sources OS 64.8 47% 53% Audubon M 67.8 100% 0% Backpacker Joint Yukon M 58.0 15% 85% Better Homes and Gardens ss test M 69.8
Visitors that took their mobile device with them on their trip to Alaska and used the mobile device to help with travel planning during their trip were asked if they purchased any travel related products using their mobile device. One in ten visitors (11 percent) who took their mobile device with them used them during their trip to purchase travel-related products. Purchase of Travel-Related Products with Mobile Devices 2014 Purchased Travel-Related Products Percent Yes 11% No 89 Don’t Know 0 Demographic Profiles Demographic Profiles Visitors Only (Sorted by Source Alphabetically) 2014 Source Type % Male % Female Average Age AAA AZ Highroads M 41% 59% 69.1 AAA Car and Travel M 33% 67% 54.9 AAA EnCOMPASS M 50% 50% 69.8 AAA Going Places M 55% 45% 69.7 AAA Home and Away (OH, IN, SD, OK) M 30% 70% 68.7 AAA Journeys M 45% 55% 70.7 AAA Living (NB, WI, MN) ad/card bonus M 43% 57% 67.1 AAA Living ND, NE, MN, IA, IL, WS, MI M 38% 62% 66.5 AAA Midwest Traveler M 57% 43% 68.7 AAA VIA N CA M 45% 55% 71.8 AAA VIA OR/ID M 50% 50% 72.0 AAA Western Journey Joint Yukon M 44% 56% 69.4 AAA Westways M 42% 58% 69.6 AAA Word (Mid-Atlantic) M 33% 67% 61.3 AARP M 44% 56% 68.7 Alaska Past Inquirers email OL 56% 44% 69.3 All Other Sources OS 38% 62% 64.8 Audubon M 47% 53% 67.8 Backpacker Joint Yukon M 100% 0% 58.0 Better Homes and Gardens ss test M 15% 85% 69.8
2014%20ALASKA%20CONVERSION%20STUDY%20Final%20Report%203%204%2015.docx