will draw the attention of surrounding tables. Hopefully this in turn will help promote these items to others. Besides the mere presence of the gueridon trolley, are a number of ways to promote gueridon menu items including: Use of menus, wine lists, drink lists these lists themselves help to identify menu – items and provide clear descriptions and supporting pictures in some cases to help explain the menu items Physically supporting the point-of-sale displays there may be displays of menu items – that are prepared that can be used as a visual aid The attractive use and presentation of trolleys and gueridon equipment Referring to advertising materials such as tent cards, recipe sheets, fliers and brochures. Promoting beverages a trolley to wheel bottles (and glasses) to the table is effective as sales tend to increase where customers are presented: With a suggestive selling phrase Face-to-face with bottles and glasses, attractively laid out. Promoting pre-dinner drinks It cost anything for waiting staff to suggest a pre-dinner drink to customers. By definition, a pre-dinner drink is any drink taken before the meal. It can be an aperitif, a cocktail, a glass of sparkling wine, a beer or even a mixed or soft drink. Promoting pre-dinner drinks can: Generate extra revenue Meet customer need for a drink to quench their thirst or simply to have something in – front of them, in their hand etc Provide a social lubricant for events or parties. Many customers can be sold a pre-dinner drink if they are given the opportunity to buy one. The type of offer made should factor in the people who are being spoken to. For example, an older party may favour sherry and traditional cocktails while a younger group may prefer more contemporary products. A simple statement is the preferred method to do this:
will draw the attention of surrounding tables. Hopefully this in turn will help promote these items to others. Besides the mere presence of the gueridon trolley, are a number of ways to promote gueridon menu items including: Use of menus, wine lists, drink lists – these lists themselves help to identify menu items and provide clear descriptions and supporting pictures in some cases to help explain the menu items Physically supporting the point-of-sale displays – there may be displays of menu items that are prepared that can be used as a visual aid The attractive use and presentation of trolleys and gueridon equipment Referring to advertising materials such as tent cards, recipe sheets, fliers and brochures. Promoting beverages a trolley to wheel bottles (and glasses) to the table is effective as sales tend to increase where customers are presented: With a suggestive selling phrase Face-to-face with bottles and glasses, attractively laid out. Promoting pre-dinner drinks It cost anything for waiting staff to suggest a pre-dinner drink to customers. By definition, a pre-dinner drink is any drink taken before the meal. It can be an aperitif, a cocktail, a glass of sparkling wine, a beer or even a mixed or soft drink. Promoting pre-dinner drinks can: Generate extra revenue Meet customer need for a drink to quench their thirst – or simply to have something in front of them, in their hand etc Provide a social lubricant for events or parties. Many customers can be sold a pre-dinner drink if they are given the opportunity to buy one. The type of offer made should factor in the people who are being spoken to. For example, an older party may favour sherry and traditional cocktails while a younger group may prefer more contemporary products. A simple statement is the preferred method to do this:
TM_Provide_gueridon_service_refined.docx