10. Adherence to ethical and socially responsible principles is the moral obligation of (p. 38) advertisers. TRUE Difficulty: Medium Type: Comprehension 11. The U.S. Supreme Court does not differentiate between speech and commercial (p. 39) speech. FALSE The Supreme Court defines commercial speech as speech that promotes a commercial transaction. Difficulty: Medium Type: Comprehension 12. While most children and parents are still joint consumers, more and more children are (p. 40) becoming sole decision makers. TRUE Difficulty: Medium Type: Comprehension 13. Because there are so many federal, state and local agencies that regulate different (p. 41) aspects of advertising, advertisers sometimes find it difficult to comply with regulations. TRUE Difficulty: Medium Type: Comprehension 14. Deceptive advertising occurs when a consumer is "unjustifiably injured" or there is a (p. 42) "violation of public policy". FALSE This is the definition for unfair advertising. Difficulty: Easy Type: Definition
10. (p. 38) Adherence to ethical and socially responsible principles is the moral obligation of advertisers. TRUE Difficulty: Medium Type: Comprehension 11. (p. 39) The U.S. Supreme Court does not differentiate between speech and commercial speech. FALSE The Supreme Court defines commercial speech as speech that promotes a commercial transaction. Difficulty: Medium Type: Comprehension 12. (p. 40) While most children and parents are still joint consumers, more and more children are becoming sole decision makers. TRUE Difficulty: Medium Type: Comprehension 13. (p. 41) Because there are so many federal, state and local agencies that regulate different aspects of advertising, advertisers sometimes find it difficult to comply with regulations. TRUE Difficulty: Medium Type: Comprehension 14. (p. 42) Deceptive advertising occurs when a consumer is "unjustifiably injured" or there is a "violation of public policy". FALSE This is the definition for unfair advertising. Difficulty: Easy Type: Definition
Test-Bank-Essentials-of-Contemporary-Advertising-2nd-Edition-Arens.docx