Sources American Airlines. (n.d.). Retrieved from https://www.aa.com/i18n/AAdvantage /purchasingMiles/main.jsp Brennan, A. (2013). IBISWorld IBISWorld industry report 48111b domestic airlines in the US. – Delta Air Lines. (2013). Retrieved from http://www.delta.com Harrison, J.S., & St. John, C.H. (2004). Mason: Foundations in strategic management. Thompson. Maxon, T. (2013, October 25). Southwest posts its best Q3 income. p. The Albuquerque Journal, B1. Morningstar. (2013). [Chart of financials and key ratios for listed companies]. Retrieved from http://www.morningstar.com Nicas, J and Kendall B. (2013, November 13). Big airline merger is cleared to fly. The Wall Retrieved from http://online.wsj.com/news/articles Street Journal. /SB10001424052702304644104579193804169829002 Southwest Airlines Co. (2013a). Building Luv: 2012 Southwest Airlines One Report. Southwest Airlines Co. (2013b). Form 10-K for the fiscal year ended December 31, 2012. Southwest Airlines Co. (2013c). Retrieved from http://www.swamedia.com/channels /Corporate-Fact-Sheet/pages/corporate-fact-sheet The Boeing Company. (2013). Form 10-K for the fiscal year ended December 31, 2012. The Conference Board. (2013). Comparison of base scenario with optimistic and pessimistic scenarios, 2013 2025. Available from http://www.conference-board.org/data – /globaloutlook.cfm
Sources American Airlines. (n.d.). Retrieved from https://www.aa.com/i18n/AAdvantage /purchasingMiles/main.jsp Brennan, A. (2013). IBISWorld industry report 48111b – domestic airlines in the US. IBISWorld Delta Air Lines. (2013). Retrieved from http://www.delta.com Harrison, J.S., & St. John, C.H. (2004). Foundations in strategic management. Mason: Thompson. Maxon, T. (2013, October 25). Southwest posts its best Q3 income. The Albuquerque Journal, p. B1. Morningstar. (2013). [Chart of financials and key ratios for listed companies]. Retrieved from http://www.morningstar.com Nicas, J and Kendall B. (2013, November 13). Big airline merger is cleared to fly. The Wall Street Journal. Retrieved from http://online.wsj.com/news/articles /SB10001424052702304644104579193804169829002 Southwest Airlines Co. (2013a). Building Luv: 2012 Southwest Airlines One Report. Southwest Airlines Co. (2013b). Form 10-K for the fiscal year ended December 31, 2012. Southwest Airlines Co. (2013c). Retrieved from http://www.swamedia.com/channels /Corporate-Fact-Sheet/pages/corporate-fact-sheet The Boeing Company. (2013). Form 10-K for the fiscal year ended December 31, 2012. The Conference Board. (2013). Comparison of base scenario with optimistic and pessimistic scenarios, 2013 – 2025. Available from http://www.conference-board.org/data /globaloutlook.cfm
Strategic_Plan_Southwest_Airlines.docx