more easily relate to the band by putting a face to the music (Cherry, 2011, para. 1). It is important to create high quality images so images can later be turned into promotional pieces for festival advertising, concert promotions, newsletters, press releases and other promotional activities (Cherry, 2011, para. 4). Creating visual content puts a face to the name and allows the band to brand themselves. It creates more recognition through the band's personality. A band consists of as many personalities as it does members and if you can, aim to capture each individual (Bray, 2009). Creating a logo to make a band stand out is challenging but crucial. When a band creates a logo, they are creating a brand that represents who they are in a simple visual message. A band's logo allows the band to develop a symbol of individuality (Blain, 2005, p. 329). The symbolic connotations associated with certain elements of a logo (e.g., color and typeface) and with a brand name (e.g., sound) have been found to influence both specific brand perceptions and overall brand evaluations (Yuwei, 2016, p. 710). Having an accurate representation of who the band is by visually describing their music genre and foundation is important in developing a band’s logo. Working Theory Explained The Elaboration Likelihood Model developed by Richard Petty and John Cacioppo provided a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications (Petty, 1986, p. 125). This model is based on the idea that attitudes are important because they guide decisions and other behaviors, persuasion being the primary source of the result of attitudes (Petty, 1986, p. 176). Through the use of persuasion, it is possible to obtain followers as well as fans on social media platforms.
more easily relate to the band by putting a face to the music (Cherry, 2011, para. 1). It is important to create high quality images so images can later be turned into promotional pieces for festival advertising, concert promotions, newsletters, press releases and other promotional activities (Cherry, 2011, para. 4). Creating visual content puts a face to the name and allows the band to brand themselves. It creates more recognition through the band's personality. A band consists of as many personalities as it does members and if you can, aim to capture each individual (Bray, 2009). Creating a logo to make a band stand out is challenging but crucial. When a band creates a logo, they are creating a brand that represents who they are in a simple visual message. A band's logo allows the band to develop a symbol of individuality (Blain, 2005, p. 329). The symbolic connotations associated with certain elements of a logo (e.g., color and typeface) and with a brand name (e.g., sound) have been found to influence both specific brand perceptions and overall brand evaluations (Yuwei, 2016, p. 710). Having an accurate representation of who the band is by visually describing their music genre and foundation is important in developing a band’s logo. Working Theory Explained The Elaboration Likelihood Model developed by Richard Petty and John Cacioppo provided a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications (Petty, 1986, p. 125). This model is based on the idea that attitudes are important because they guide decisions and other behaviors, persuasion being the primary source of the result of attitudes (Petty, 1986, p. 176). Through the use of persuasion, it is possible to obtain followers as well as fans on social media platforms.
s_m_senior_seminar.docx