Based on their findings, key must clearly understand what themes were identified and the coaching is, what the initiative Last, the sustain phase is critical team developed three phases will entail, and what results it to the coaching culture’s essential to successfully build will bring to their organization success. To flourish, a and sustain a coaching culture. and their employees. Leaders coach approach needs to be fully The following model shows how must be encouraged to set the integrated in all talent each phase builds upon the example and to publicize their management and other other for a comprehensive support of the development of development initiatives. approach. coaching capabilities in their managers and up-and-coming The organization must recognize leaders. The coaching outcomes and reward coaching culture First, the organization must plan must be linked to the success of behaviors and continue to to create awareness and the business. develop skills, offer engagement. Everyone needs to opportunities and projects recognize coaching as a Second, to learn and apply the where young leaders stretch and tool for: process, coaching capabilities are practice their skills, and provide Growing, both personally grown using a coaching model constant feedback on personal and professionally that is easily teachable, progress for all employees. Developing high-performing repeatable, and scalable. Key individuals and leaders and managers serve as Measures for tracking the return throughout the role models of the desired on the company’s investment organization coaching approach which is must be developed and Creating commitment to linked to the development of constantly reviewed to keep the the development and achievement of business strategy, the delivery of business coaching culture at the forefront objectives results, the exchange of of strategic planning. For a Building a learning knowledge within the coaching culture to truly flourish, organization that can adapt organization, and the a coach approach becomes the and respond quickly to development of personal and fundamental core of the change professional successes. Again, organization the heart, if you – coaching is linked to the success will infusing every aspect of During this planning phase, key – of the business. the business. stakeholders are identified and
Based on their findings, key themes were identified and the team developed three phases essential to successfully build and sustain a coaching culture. The following model shows how each phase builds upon the other for a comprehensive approach. First, the organization must plan to create awareness and engagement. Everyone needs to recognize coaching as a tool for: Growing, both personally and professionally Developing high-performing individuals and throughout the organization Creating commitment to the development and achievement of business objectives Building a learning organization that can adapt and respond quickly to change During this planning phase, key stakeholders are identified and must clearly understand what coaching is, what the initiative will entail, and what results it will bring to their organization and their employees. Leaders must be encouraged to set the example and to publicize their support of the development of coaching capabilities in their managers and up-and-coming leaders. The coaching outcomes must be linked to the success of the business. Second, to learn and apply the process, coaching capabilities are grown using a coaching model that is easily teachable, repeatable, and scalable. Key leaders and managers serve as role models of the desired coaching approach which is linked to the development of strategy, the delivery of business results, the exchange of knowledge within the organization, and the development of personal and professional successes. Again, coaching is linked to the success of the business. Last, the sustain phase is critical to the coaching culture’s success. To flourish, a coach approach needs to be fully integrated in all talent management and other development initiatives. The organization must recognize and reward coaching culture behaviors and continue to develop skills, offer opportunities and projects where young leaders stretch and practice their skills, and provide constant feedback on personal progress for all employees. Measures for tracking the return on the company’s investment must be developed and constantly reviewed to keep the coaching culture at the forefront of strategic planning. For a coaching culture to truly flourish, a coach approach becomes the fundamental core of the organization – the heart, if you will – infusing every aspect of the business.
The-Power-of-a-Coaching-Culture-on-Organizational-Performance-White-Paper.docx