6. Using cognitive Pointing out incompatibility Promising but may not dissonance with among beliefs can be always be useful as people respect to egalitarian influential in reducing can readily hold apparently values but prejudiced prejudice. contradictory beliefs if the views Does not involve giving new issue is not important to information but highlights the perceiver, why bother incompatible information reconciling inconsistencies Dissonance may be more effective with highly prejudiced individuals Factors that enhance the effectiveness include recognition of inappropriate past behavior, commitment to appropriate future behavior and declarations of non-prejudice to others, especially in public.7 7.Invoking positive Based on research that Giving feedback to people social norms highly prejudiced that their negative views (prejudice is more individuals are significantly were not consensually likely to be reduced more likely to overestimate shared and/or hearing when clear social their support in the another person oppose norms exist community…and that racism publically can believing oneself to be in reduce racism/prejudice the majority can lead to people being more forthright in their opinions and less willing to compromise or modify their views. 8. Arranging Based on the ;contact Research has found that appropriate contact hypothesis’ that arranging contact does not always with the ‘outgroup’ inter-group (where people lead to positive attitudes. from mainstream for Severe disadvantage for example meet with or are example, means some exposed to people from a people engage in what minority or non-Western might be considered culture) contact under the behavior and this right circumstances is can be responsible for useful in combating contact in isolation being prejudice unable to reduce prejudice While representations of marginalized voices could be included in training, care must be taken to ensure cultural safety for those involved directly in training. The primary responsibility lies with the perpetrators, not the groups that are negatively targeted to rectify issues of prejudice
6. Using cognitive dissonance with respect to egalitarian values but prejudiced views Pointing out incompatibility among beliefs can be influential in reducing prejudice. Does not involve giving new information but highlights incompatible information Promising but may not always be useful as people can readily hold apparently contradictory beliefs if the issue is not important to the perceiver, why bother reconciling inconsistencies Dissonance may be more effective with highly prejudiced individuals Factors that enhance the effectiveness include recognition of inappropriate past behavior, commitment to appropriate future behavior and declarations of non-prejudice to others, especially in public.7 7.Invoking positive social norms (prejudice is more likely to be reduced when clear social norms exist Based on research that highly prejudiced individuals are significantly more likely to overestimate their support in the community…and that believing oneself to be in the majority can lead to people being more forthright in their opinions and less willing to compromise or modify their views. Giving feedback to people that their negative views were not consensually shared and/or hearing another person oppose racism publically can reduce racism/prejudice 8. Arranging appropriate contact with the ‘outgroup’ Based on the ;contact hypothesis’ that arranging inter-group (where people from mainstream for example meet with or are exposed to people from a minority or non-Western culture) contact under the right circumstances is useful in combating prejudice Research has found that contact does not always lead to positive attitudes. Severe disadvantage for example, means some people engage in what might be considered behavior and this can be responsible for contact in isolation being unable to reduce prejudice While representations of marginalized voices could be included in training, care must be taken to ensure cultural safety for those involved directly in training. The primary responsibility lies with the perpetrators, not the groups that are negatively targeted to rectify issues of prejudice
Sub109.Australian%20Psychological%20Society.docx