It may be quantitative data, qualitative data or both as necessary, or as – required to answer the market research questions needing to be answered Is newly generated data as a result of the market research activities – undertaken Addresses gaps in the secondary data to ensure necessary and sufficient – data on which to make operational decisions is generated Completes the market data in terms of the information needed about – customers and specific objectives of individual market research activities. No Trainer Notes Trainer identifies to trainees the topics used as the focus for market research will usually reflect: Problems the is encountering lower profits, reduced patronage or – increased complaints Directions the venue intends to take in the marketplace such as introduction – of new products and services, targeting different target markets, re-positioning itself in the marketplace. Slide Slide No Trainer Notes Trainer extends the previous slide to trainees indicating areas for research often relate to 5 P’s’ each of which will be discussed on the following five slides: ‘the – Product including services – Place relating to where products are available from and the times they are – available Price for products and services including applicable discounts and other price – adjustments Promotion how the venue advertises its products and services – People looking at the who make the products, provide the services and – interact with customers. Slide
It may be quantitative data, qualitative data or both – as necessary, or as required to answer the market research questions needing to be answered Is newly generated data – as a result of the market research activities undertaken Addresses gaps in the secondary data – to ensure necessary and sufficient data on which to make operational decisions is generated Completes the market data – in terms of the information needed about customers and specific objectives of individual market research activities. No Trainer Notes Trainer identifies to trainees the topics used as the focus for market research will usually reflect: Problems the is encountering – lower profits, reduced patronage or increased complaints Directions the venue intends to take in the marketplace – such as introduction of new products and services, targeting different target markets, re-positioning itself in the marketplace. Slide Slide No Trainer Notes Trainer extends the previous slide to trainees indicating areas for research often relate to ‘the 5 P’s’ – each of which will be discussed on the following five slides: Product – including services Place – relating to where products are available from and the times they are available Price – for products and services including applicable discounts and other price adjustments Promotion – how the venue advertises its products and services People – looking at the who make the products, provide the services and interact with customers. Slide
TG_Promote_product_&_services_refined.docx