Strategy Effort Length Audience Most Likely How the Strategy Can Be Used and to Engage cost Legislative staff, SEA Twitter * 140 characters Promote research publications and tools staff, district and school Promote events administrators, school Host and participate in Twitter chats staff (i.e., teachers, Feature videos, blog posts, and other products about counselors, and research publications and tools curriculum Feature newsletters, and podcasts, media placements, coordinators), and and infographics relevant community Drive traffic to your website groups Newsletter ** 500-1000 words SEA staff, district and Highlight a particular initiative or milestone Story or school administrators, Go in-depth about a particular topic by posting a blog Blog Post school staff (i.e., series teachers, counselors, Showcase both researcher and practitioner perspectives and curriculum Promote upcoming events coordinators), and Promote published research reports and tools researchers Share resources related to topics of interest Media ** Varies Legislative staff, SEA Increase the reach of a research report or tool Outreach staff, district and school Connect your Midwest work with other relevant work administrators, and members of the general public Presentations *** 1-2 hours Legislative staff, SEA Share research and tools and staff, district and school Tell a personable or relatable story about education Briefings administrators, school research staff (i.e., teachers, Increase the reach of a research report or tool counselors, and Share findings from a research report curriculum Explain your approach to research or technical coordinators), assistance researchers, and Highlight innovative research methods relevant community groups
Strategy Effort and cost Length Audience Most Likely to Engage How the Strategy Can Be Used Twitter * 140 characters Legislative staff, SEA staff, district and school administrators, school staff (i.e., teachers, counselors, and curriculum coordinators), and relevant community groups Promote research publications and tools Promote events Host and participate in Twitter chats Feature videos, blog posts, and other products about research publications and tools Feature newsletters, and podcasts, media placements, and infographics Drive traffic to your website Newsletter Story or Blog Post ** 500-1000 words SEA staff, district and school administrators, school staff (i.e., teachers, counselors, and curriculum coordinators), and researchers Highlight a particular initiative or milestone Go in-depth about a particular topic by posting a blog series Showcase both researcher and practitioner perspectives Promote upcoming events Promote published research reports and tools Share resources related to topics of interest Media Outreach ** Varies Legislative staff, SEA staff, district and school administrators, and members of the general public Increase the reach of a research report or tool Connect your Midwest work with other relevant work Presentations and Briefings *** 1-2 hours Legislative staff, SEA staff, district and school administrators, school staff (i.e., teachers, counselors, and curriculum coordinators), researchers, and relevant community groups Share research and tools Tell a personable or relatable story about education research Increase the reach of a research report or tool Share findings from a research report Explain your approach to research or technical assistance Highlight innovative research methods
Strategies%20to%20Engage%20Your%20Audience_Handout.docx