4.A.8. Support/ Working with partners: §320 funding Quarters 1-4 coordinate a new Develop new regional brand or Appropriate regional effort to create slogan related to San Francisco grant funds and launch a bay-wide Bay that appeals to a diverse Partner funding social marketing effort. audience and creates a connection with the Estuary. Build upon that brand with pollution prevention behavior change campaigns with the help of an eco-net or watershed network. Actions Activities Timeline Resources Reduce urban use of pesticides and promote LID by connecting with new regional social marketing campaign. 4.A.9. Increase Continue green infrastructure Quarters 1-4 §320 funding outreach efforts leadership group; sponsor Appropriate through ABAG. workshops. grant funds Quarters 1-4 State Dept. of 4.A.10. Implement Produce and distribute Boating and boater education maps and outreach Waterways program under the materials CVA Grant Clean Vessel Act (Increase pump-out usage and awareness among boating community). Develop easy-to-use information Quarters 1-4 California 4.A.11. Ants?” “Got on less-toxic ant solutions and Department of outreach to reduce promote through high-profile Pesticide household pesticide social marketing campaign: Regulation use (Implementation of PMAG grant SF Region Urban See section 3.A.1.a. Creeks Pesticide TMDL). Reduce household pesticide use Quarters 1-4 SF BayWater 4.A.12 Greener through regional outreach Quality Pesticides for Cleaner campaign building on Our Water Improvement Waterways campaign Our World program. Fund (EPA) See Section 3.A.1.a. 5: In FFY 2014 the administrative team will continue to improve the effectiveness of the Partnership’s management activities and implement the objectives of Strategic Plan Goal 5. Objectives: Continue to improve overall SFEP program management Expand and improve SFEP committee structure and support Expand funding sources for Partnership implementation efforts
4.A.8. Support/ coordinate a new regional effort to create and launch a bay-wide social marketing effort. Working with partners: Develop new regional brand or slogan related to San Francisco Bay that appeals to a diverse audience and creates a connection with the Estuary. Build upon that brand with pollution prevention behavior change campaigns with the help of an eco-net or watershed network. Quarters 1-4 §320 funding Appropriate grant funds Partner funding Actions Activities Timeline Resources Reduce urban use of pesticides and promote LID by connecting with new regional social marketing campaign. 4.A.9. Increase outreach efforts through ABAG. Continue green infrastructure leadership group; sponsor workshops. Quarters 1-4 §320 funding Appropriate grant funds 4.A.10. Implement boater education program under the Clean Vessel Act (Increase pump-out usage and awareness among boating community). Produce and distribute maps and outreach materials Quarters 1-4 State Dept. of Boating and Waterways CVA Grant 4.A.11. “Got Ants?” outreach to reduce household pesticide use (Implementation of SF Region Urban Creeks Pesticide TMDL). Develop easy-to-use information on less-toxic ant solutions and promote through high-profile social marketing campaign: See section 3.A.1.a. Quarters 1-4 California Department of Pesticide Regulation PMAG grant 4.A.12 Greener Pesticides for Cleaner Waterways campaign Reduce household pesticide use through regional outreach campaign building on Our Water Our World program. See Section 3.A.1.a. Quarters 1-4 SF BayWater Quality Improvement Fund (EPA) 5: In FFY 2014 the administrative team will continue to improve the effectiveness of the Partnership’s management activities and implement the objectives of Strategic Plan Goal 5. Objectives: Continue to improve overall SFEP program management Expand and improve SFEP committee structure and support Expand funding sources for Partnership implementation efforts
2013-2014-Workplan_V-5.docx