BMA 5013_F1 - Class Outline Date Course Plan Article/ Case Suggested Topics for Student Presentations Course Introduction Session 1 What is Strategy (Porter) The Concept of Strategy (Grant, Ch. 1) Session 2 Industry Competitive Analysis The five forces that shape competitive strategy (Porter) (Grant, Ch. 3) IOI Group from Malaysia Session 3 Organizational Resources & Capabilities Harlequin Enterprises: The Mira Decision and How FC Barcelona’s resources (Grant, Ch. 5 & Ch. 6) capabilities contribute to its performance Competitive Dynamics & Sustaining Matching Dell performance Session 4 Dell’s recent Competitive Advantage (Grant, Ch. 4 & Ch. 8) Cost Leadership & Differentiation Advantage South Beauty Group: In Quest of a Story Sheng Siong - Cost leadership strategies Session 5 ‘Beautiful’ Growth (Grant, Ch. 9 & Ch. 10) in retailing in Singapore/ Uniqlo’s competitive advantage Technology and Innovation Management 3M Optical systems Emergence of Facebook Groupon Session 6 (Grant, Ch. 12) Session 7 The Scope of the Firm: Diversification & Diversification in emerging markets Why focused strategies may be wrong for emerging markets (Khanna & Portfolio Planning Palepu) (Grant, Ch. 16) Sony Corporation (A) The vision of tomorrow (SP&H) – Sony Corporation (B) Back to the future (SP&H) – The Scope of the Firm: Vertical Integration Mini cases (to be distributed in the class) Session 8 (Grant, Ch. 14) Session 9 The Scope of the Firm: Alliances & Alliances in the airline industry (Dyer, Kale & Singh) Acquisitions Tata Motors (A): Acquisition of Daewoo Commercial Vehicle Company (SP&H) Tata Motors (B): Integration of Daewoo Commercial Vehicle Company (SP&H) Session 10 Global Strategy P&G Japan: The SK-II globalization project competitive Singapore’s national advantage Organization Structure & Strategy Singapore Airlines: Aligning Strategy and Organization (SP&H) Sony vs. Samsung Differences in Session 11 – Implementation Organization Structure (Grant, Ch. 7 & Ch. 17) Integrated Case Session 12 Project Presentations Session 13 & 14
BMA 5013_F1 - Class Outline Date Course Plan Article/ Case Suggested Topics for Student Presentations Session 1 Course Introduction The Concept of Strategy (Grant, Ch. 1) What is Strategy (Porter) Session 2 Industry Competitive Analysis (Grant, Ch. 3) The five forces that shape competitive strategy (Porter) IOI Group from Malaysia Session 3 Organizational Resources & Capabilities (Grant, Ch. 5 & Ch. 6) Harlequin Enterprises: The Mira Decision How FC Barcelona’s resources and capabilities contribute to its performance Session 4 Competitive Dynamics & Sustaining Competitive Advantage (Grant, Ch. 4 & Ch. 8) Matching Dell Dell’s recent performance Session 5 Cost Leadership & Differentiation Advantage (Grant, Ch. 9 & Ch. 10) South Beauty Group: In Quest of a ‘Beautiful’ Growth Story Sheng Siong - Cost leadership strategies in retailing in Singapore/ Uniqlo’s competitive advantage Session 6 Technology and Innovation Management (Grant, Ch. 12) 3M Optical systems Emergence of Facebook Groupon Session 7 The Scope of the Firm: Diversification & Portfolio Planning (Grant, Ch. 16) Why focused strategies may be wrong for emerging markets (Khanna & Palepu) Sony Corporation (A) – The vision of tomorrow (SP&H) Sony Corporation (B) – Back to the future (SP&H) Diversification in emerging markets Session 8 The Scope of the Firm: Vertical Integration (Grant, Ch. 14) Mini cases (to be distributed in the class) Session 9 The Scope of the Firm: Alliances & Acquisitions (Dyer, Kale & Singh) Tata Motors (A): Acquisition of Daewoo Commercial Vehicle Company (SP&H) Tata Motors (B): Integration of Daewoo Commercial Vehicle Company (SP&H) Alliances in the airline industry Session 10 Global Strategy P&G Japan: The SK-II globalization project Singapore’s national competitive advantage Session 11 Organization Structure & Strategy Implementation (Grant, Ch. 7 & Ch. 17) Singapore Airlines: Aligning Strategy and Organization (SP&H) Sony vs. Samsung – Differences in Organization Structure Session 12 Integrated Case Session 13 & 14 Project Presentations
Syllabus%20-%20sem1%20-%202012%20-%20BMA%205013%20-%20Sai%20Yayavaram.docx