Thematic clustering of domains Group formation (2-3 per team) WEEK 2 WEEK 2 (Mon) Intro to the Lean Blank, Steve: “Why the Lean Startup Changes Weekly Log May 28 Launchpad Method Everything”, Harvard Business Review, 2013 + Osterwalder, Alexander, et.al. : Business Business Model Model Generation: A Handbook for 12.00 Canvas Workshop Visionaries, Game Changers, and Challengers, 2010 WEEK 2 (Wed) Business model Porter, “The Five Competitive Forces That First version of the May 30 presentations & peer Shape Competitive Strategy” Business Model Canvas feedback + Porter, “How smart connected products are + 12.00 What space are you transforming competition” Power point moving into? – tools + for analyzing industry, presentation competition, and Be prepared to share your initial findings opportunity size about your specific domain + How to do interviews? + + Workshop: Preparing Watch the videos prior to class. In particular your interviews the ones under the headings “Before leaving the building”, “Outside the building”, “Understanding what the customer is telling you”, and “Back in the building”. WEEK 3 WEEK 3 (Mon) Business model Team Presentations: 3 minutes each Spreadsheet with Jun 4 presentations & peer contacts and customer feedback Overview of your current Business Model discovery plan 09.00 – Canvas and proposed experiments to test your build-in hypotheses about customer segment, + value proposition, channel and revenue model. Weekly log
Thematic clustering of domains Group formation (2-3 per team) WEEK 2 WEEK 2 (Mon) May 28 Intro to the Lean Launchpad Method + Business Model Canvas Workshop Blank, Steve: “Why the Lean Startup Changes Everything”, Harvard Business Review, 2013 Osterwalder, Alexander, et.al. : Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010 Weekly Log WEEK 2 (Wed) May 30 Business model presentations & peer feedback + What space are you moving into? – tools for analyzing industry, competition, and opportunity size + How to do interviews? + Workshop: Preparing your interviews Porter, “The Five Competitive Forces That Shape Competitive Strategy” Porter, “How smart connected products are transforming competition” + Be prepared to share your initial findings about your specific domain + Watch the videos prior to class. In particular the ones under the headings “Before leaving the building”, “Outside the building”, “Understanding what the customer is telling you”, and “Back in the building”. First version of the Business Model Canvas + Power point presentation WEEK 3 WEEK 3 (Mon) Jun 4 09.00 – Business model presentations & peer feedback Team Presentations: 3 minutes each Overview of your current Business Model Canvas and proposed experiments to test your build-in hypotheses about customer segment, value proposition, channel and revenue model. Spreadsheet with contacts and customer discovery plan + Weekly log 12.00 12.00
su18-business-start-up-in-scandinavia-core-course-final-2.docx