63. The manufacturer of Mercedes-Benz autos stressed that the car had side door air bags (p. 57) in an attempt to attract new buyers. Its focus on safety illustrated a strategy of positioning by: A. cultural symbols B. demographics C. price-value D. product attribute and benefit E. competitor 64. Wal-Mart has been very effective in positioning itself as a store that offers quality (p. 57) products at a very good price. Their strategy reflects positioning based on: A. benefit segmentation B. demographic segmentation C. psychographic segmentation price/quality D. E. product class 65. McDonald's Big burger was advertised as a juicy quarter-pounder with (p. 57) lettuce, tomatoes, and all the trimmings that can be purchased for $1 from McDonald's Dollar Menu. The Big & Tasty burger and other items on the Dollar Menu are positioning by: A. competitor B. demographics C. product user D. price/quality E. product class 66. Campbell's ads contain quick and easy recipes that can be made using Campbell's (p. 58) soups. This is an example of positioning by: A. product class B. product use C. price/quality D. competitor E. cultural symbol
63. (p. 57) The manufacturer of Mercedes-Benz autos stressed that the car had side door air bags in an attempt to attract new buyers. Its focus on safety illustrated a strategy of positioning by: A. cultural symbols B. demographics C. price-value D. product attribute and benefit E. competitor 64. (p. 57) Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price. Their strategy reflects positioning based on: A. benefit segmentation B. demographic segmentation C. psychographic segmentation D. price/quality E. product class 65. (p. 57) McDonald's Big burger was advertised as a juicy quarter-pounder with lettuce, tomatoes, and all the trimmings that can be purchased for $1 from McDonald's Dollar Menu. The Big & Tasty burger and other items on the Dollar Menu are positioning by: A. competitor B. demographics C. product user D. price/quality E. product class 66. (p. 58) Campbell's ads contain quick and easy recipes that can be made using Campbell's soups. This is an example of positioning by: A. product class B. product use C. price/quality D. competitor E. cultural symbol
Test-Bank-Advertising-and-Promotion-8th-Edition-Belch.docx