sexy look than those with English-language stations. RQ3: Political geography Political geography refers 6 shapes the viewers’ to the shared political expectations for the beliefs of people living in a appearance of Hispanic certain area or region. female broadcasters. RQ4: Hispanic female Consumer feedback refers 7 broadcasters receive more to the comments consumer feedback about newscasters receive from their appearance rather than their viewers about their their skills. time on the air. This encompasses comments on social media accounts, emails, phone calls and mailed letters. RQ5: News stations the appearances” “Control 7 control the appearances of refers to instructions from a Hispanic female station’s leadership for broadcasters in order to newscasters to appear or project a favorable image. dress in a certain way for their broadcasts. This refers to asking newscaster to change their wardrobe, hairstyle, makeup or other aspect of their appearance that is prompted by someone at the station rather than the broadcaster herself. This also would include any limitations found within contracts regarding appearance such as seeking approval before dying or cutting hair. The research question asked if Hispanic female broadcasters feel pressure to adopt a beautiful look for when they appear on the air. The content analysis indicated that nine out of the 10 women interviewed agreed with the statement.
sexy look than those with English-language stations. RQ3: Political geography shapes the viewers’ expectations for the appearance of Hispanic female broadcasters. Political geography refers to the shared political beliefs of people living in a certain area or region. 6 RQ4: Hispanic female broadcasters receive more consumer feedback about their appearance rather than their skills. Consumer feedback refers to the comments newscasters receive from their viewers about their time on the air. This encompasses comments on social media accounts, emails, phone calls and mailed letters. 7 RQ5: News stations control the appearances of Hispanic female broadcasters in order to project a favorable image. “Control the appearances” refers to instructions from a station’s leadership for newscasters to appear or dress in a certain way for their broadcasts. This refers to asking newscaster to change their wardrobe, hairstyle, makeup or other aspect of their appearance that is prompted by someone at the station rather than the broadcaster herself. This also would include any limitations found within contracts regarding appearance such as seeking approval before dying or cutting hair. 7 The research question asked if Hispanic female broadcasters feel pressure to adopt a beautiful look for when they appear on the air. The content analysis indicated that nine out of the 10 women interviewed agreed with the statement.
THESIS_ANDERSON.docx