Apple Inc. The iBrick: An Indestructible and Fully Waterproof Smartphone Christian Gudino, Alec Monaco, Chad Sorensen, Ben Sullivan BUS 306 Marketing – Presented to Professor Davis May 04, 2014 of Contents Executive Summary 5 Situation Analysis 7 Market Summary 7 Segmentation Analysis 9 Geographic 9 Demographic 9
Apple Inc. The iBrick: An Indestructible and Fully Waterproof Smartphone Christian Gudino, Alec Monaco, Chad Sorensen, Ben Sullivan BUS 306 – Marketing Presented to Professor Davis May 04, 2014 of Contents Executive Summary 5 Situation Analysis 7 Market Summary 7 Segmentation Analysis 9 Geographic 9 Demographic 9
tm3-final-marketing-plan.docx