Liqueurs including the of: – Proprietary brands these are liqueurs produced by a specific maker such as – Tia Maria, Galliano, Cointreau, Drambuie, Kahlua Generic liqueurs which are those made to a style such as Crème de menthe, – Crème de cacao, Advocaat, Curacao Name of products of the same type this means knowing the variety of brand names – for the spirits, liqueurs, beers, and wines you sell, and knowing what type of liquor each name applies to. This means for example, if a customer asks for a Bells’ or a Ballantynes’ you know they are talking about Scotch and will know whether or not you stock it. If you do not, your product knowledge in this regard will allow you to recommend (perhaps) a Johnnie
Liqueurs – including the of: Proprietary brands – these are liqueurs produced by a specific maker such as Tia Maria, Galliano, Cointreau, Drambuie, Kahlua Generic liqueurs – which are those made to a style such as Crème de menthe, Crème de cacao, Advocaat, Curacao Name of products of the same type – this means knowing the variety of brand names for the spirits, liqueurs, beers, and wines you sell, and knowing what type of liquor each name applies to. This means for example, if a customer asks for a Bells’ or a Ballantynes’ you know they are talking about Scotch and will know whether or not you stock it. If you do not, your product knowledge in this regard will allow you to recommend (perhaps) a Johnnie
TM_Manage_RSA_refined.docx