ABC COMPANY - SWOT MATRIX SWOT MATRIX TOP STRENGTHS TOP WEAKNESSES (DEC/2014) (internal) (internal) Operations personnel very technically skilled New Customer Accounts less than 5% Majority of sales are repeat orders Long lead times for existing prods/srvcs Strong/stable purchasing process Lengthy development cycle for new offerings Overdue for software/hardware upgrades … Employee morale is at a low … TOP OPPORTUNITIES S O Strategies W O Strategies – (offensive): – (offensive): (Capitalize on an opportunity that is available today) (Overcome a weakness in order to pursue an (*external) opportunity) New geographies opening up Strategy #2: Identify most promising new Strategy #1: Establish a “tech” helpline Marketplace asking for tech help territory and re-assign 1 salesperson to it using experienced Operations staff Possible exclusivity w/ Suppliers Trend towards using accredited companies Strategy #5: Implement Lean tools/ Strategy #9: Obtain industry recognized Customers want faster delivery methods to streamline existing product cycle accreditation in primary market times TOP THREATS S T Strategies W T Strategies – (defensive): – (defensive): (Enhance and strengthen a competitive advantage) (Develop a defensive plan to prevent a weakness from (*external) becoming more susceptible to an external threat) Customers see us as old/stale Strategy #3: Develop long-term contracts Strategy #4: Develop a 3 yr technology Competitors pricing aggressively with top 2 Suppliers upgrade plan and begin Phase 1 this year Not a player in new geographies Customers want latest technology Strategy #8: Use experienced Operations From existing hopper, select 1 Strategy #6: Suppliers raising costs staff to reach out to long-term Customers new product and 1 new service and launch and identify new products/services wanted by the end of the year Strategy #7: Develop a series of lunch & learn seminars to increase product knowledge of all employees * External factors should consider: Customers, Competitors, End Users, Industries/Marketplace, Technologies, Geographies, Statutory/Regulatory Authorities, Owners/Shareholders, Vendors/Suppliers, Labor (skilled/unskilled), Accreditation/Certification Bodies, Communities (Local/Regional), etc.
ABC COMPANY - SWOT MATRIX SWOT MATRIX (DEC/2014) TOP STRENGTHS (internal) Operations personnel very technically skilled Majority of sales are repeat orders Strong/stable purchasing process … … TOP WEAKNESSES (internal) New Customer Accounts less than 5% Long lead times for existing prods/srvcs Lengthy development cycle for new offerings Overdue for software/hardware upgrades Employee morale is at a low TOP OPPORTUNITIES (*external) New geographies opening up Marketplace asking for tech help Possible exclusivity w/ Suppliers Trend towards using accredited companies Customers want faster delivery S – O Strategies (offensive): (Capitalize on an opportunity that is available today) Strategy #1: Establish a “tech” helpline using experienced Operations staff Strategy #9: Obtain industry recognized accreditation in primary market W – O Strategies (offensive): (Overcome a weakness in order to pursue an opportunity) Strategy #2: Identify most promising new territory and re-assign 1 salesperson to it Strategy #5: Implement Lean tools/ methods to streamline existing product cycle times TOP THREATS (*external) Customers see us as old/stale Competitors pricing aggressively Not a player in new geographies Customers want latest technology Suppliers raising costs S – T Strategies (defensive): (Enhance and strengthen a competitive advantage) Strategy #3: Develop long-term contracts with top 2 Suppliers Strategy #8: Use experienced Operations staff to reach out to long-term Customers and identify new products/services wanted W – T Strategies (defensive): (Develop a defensive plan to prevent a weakness from becoming more susceptible to an external threat) Strategy #4: Develop a 3 yr technology upgrade plan and begin Phase 1 this year Strategy #6: From existing hopper, select 1 new product and 1 new service and launch by the end of the year Strategy #7: Develop a series of lunch & learn seminars to increase product knowledge of all employees * External factors should consider: Customers, Competitors, End Users, Industries/Marketplace, Technologies, Geographies, Statutory/Regulatory Authorities, Owners/Shareholders, Vendors/Suppliers, Labor (skilled/unskilled), Accreditation/Certification Bodies, Communities (Local/Regional), etc.
SWOT-Matrix_ABC-Company_Dec-2014.docx