References Jöreskog, Karl G. (1993), Testing Structural Equation Models, in Bollen, Kenneth A./Long, J. Scott (Hrsg.), Newbury Park, Testing Structural Equation Models, CA: Sage, 294-316. Packard, Vance (1957), New York: Random House. The Hidden Persuaders, Smith, Michael (1999), Understanding Digital Markets: Review and Assessment, [Online], Available: http://ecomerce.mit.edu/forum/papers/ERF140.pdf [28.04.2000]. Vargo, Stephen L./Robert F. Lusch (2004), Evolving to a New Dominant Logic for Marketing, 68 (January), 1-17. Journal of Marketing,
References Jöreskog, Karl G. (1993), Testing Structural Equation Models, in Bollen, Kenneth A./Long, J. Scott (Hrsg.), Testing Structural Equation Models, Newbury Park, CA: Sage, 294-316. Packard, Vance (1957), The Hidden Persuaders, New York: Random House. Smith, Michael (1999), Understanding Digital Markets: Review and Assessment, [Online], Available: http://ecomerce.mit.edu/forum/papers/ERF140.pdf [28.04.2000]. Vargo, Stephen L./Robert F. Lusch (2004), Evolving to a New Dominant Logic for Marketing, Journal of Marketing, 68 (January), 1-17.
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