CHARACTERISTICS OF GOOD BRAND NAME : Simple and short Easily pronounceable Suggestive Distinctive VARIOUS LEVELS OF CHANNELS OF DISTRIBUTION Direct channel / Zero level channel Indirect channels One level channel Manufacturer to Retailer – Two level channel Manufacturer to Whole Saler to Retailer – Three level channel Manufacturer to Agent Wholesaler Retailer - Consumer – – – FUNCTIONS OF PACKAGING : Protection Identification Convenience FUNCTIONS OF LABELLING : Identification Classification Promotion ADVANTAGES OF BRANDING : Brand name helps in advertising in easier way Brand name establishes the permanent identify of the product. Brand name promotes repurchasing. Competition becomes easier with the help of brand loyalty.
CHARACTERISTICS OF GOOD BRAND NAME : Simple and short Easily pronounceable Suggestive Distinctive VARIOUS LEVELS OF CHANNELS OF DISTRIBUTION Direct channel / Zero level channel Indirect channels One level channel – Manufacturer to Retailer Two level channel – Manufacturer to Whole Saler to Retailer Three level channel – Manufacturer to Agent – Wholesaler – Retailer - Consumer FUNCTIONS OF PACKAGING : Protection Identification Convenience FUNCTIONS OF LABELLING : Identification Classification Promotion ADVANTAGES OF BRANDING : Brand name helps in advertising in easier way Brand name establishes the permanent identify of the product. Brand name promotes repurchasing. Competition becomes easier with the help of brand loyalty.
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