On September 1, the name of Spirit Magazine changed to Southwest: The Magazine. The new name is a small way of expressing our pride in what we do. Of course, the spirit is very much alive at Southwest! In addition to the new name, The Magazine also now features elements of our new visual identity, including the logo and aircraft livery. For example, in addition to a great new image of CEO Gary Kelly, his monthly column, Gary's Greeting, now has a sharp, new layout. Similar treatments have been made throughout most of the magazine, so give it a look next time you are flying on a Southwest plane! Also, a new column has been introduced called "You Made Our Day" that features letters from our Customers about their Southwest experiences. One of our favorite columns, Star of the Month, has a new name as well, and is now called "Our Star"! It features an Employee who has gone above and beyond, and our new name better fits the love we feel for honorees. We hope our readers enjoy these enhancements! Existing Inventory Can Employees and Customers purchase the items that feature our previous branding when they are removed from airports, airplanes, etc.? We understand that many Employees and Customers are interested in adding to their personal Southwest collections. We are still in the process of deciding how to best
On September 1, the name of Spirit Magazine changed to Southwest: The Magazine. The new name is a small way of expressing our pride in what we do. Of course, the spirit is very much alive at Southwest! In addition to the new name, The Magazine also now features elements of our new visual identity, including the logo and aircraft livery. For example, in addition to a great new image of CEO Gary Kelly, his monthly column, Gary's Greeting, now has a sharp, new layout. Similar treatments have been made throughout most of the magazine, so give it a look next time you are flying on a Southwest plane! Also, a new column has been introduced called "You Made Our Day" that features letters from our Customers about their Southwest experiences. One of our favorite columns, Star of the Month, has a new name as well, and is now called "Our Star"! It features an Employee who has gone above and beyond, and our new name better fits the love we feel for honorees. We hope our readers enjoy these enhancements! Existing Inventory Can Employees and Customers purchase the items that feature our previous branding when they are removed from airports, airplanes, etc.? We understand that many Employees and Customers are interested in adding to their personal Southwest collections. We are still in the process of deciding how to best
Southwest%20Heart%20Q&A.docx