Krystian Seibert Hot Topic Talking with Government is the Policy & – Friday Research Manager at Philanthropy Australia. Engaging effectively with Government is vital for community 5 September Krystian Seibert foundations, both to grow awareness and support for their Krystian has broad experience in public policy important work in communities across Australia, but also development, and an in-depth awareness of 11.15am advance broader policy changes which support the government, legislative and political processes. He flourishing of those communities. In this session, Krystian has particular expertise in not-for-profit sector policy will walk participants through some of the key aspects of an and in regulatory reform. effective approach to engaging with Government. He will Prior to joining Philanthropy Australia, Krystian was offer useful tips based on his own experience working in an adviser to former Australian Assistant Treasurer, Government, and answer questions participants may have. David Bradbury. In this role he oversaw the delivery of major not-for-profit sector reforms including the passage of Australia’s first comprehensive statutory definition of charity, the Charities Act 2013, and the establishment of the Australian Charities and Commission (ACNC). Friday Julia Keady Hot Topic Working with the Media is a marketing and social investment – 5 September strategist with 20 years' experience across media, The media landscape has changed significantly in the past marketing, events, philanthropy and major projects. few years. We now talk in terms of a 'PESO' Model: Paid Julia Keady – She has a Masters in Philanthropy and Social 11.15am Earned Shared Owned Media Platforms. In this – – Investment, was the inaugural CEO of Australian presentation, Julia Keady will show trustees and executive Women Donors Network, and in her role now as officers how to take a 360-degree view of your Director of Xfactor Consulting, works on projects and organisation's news and content, and how to curate it campaigns for numerous for-purpose organisations across all channels, in order to optimise your profile with including the Museum of Australian Democracy at your most important stakeholders. Eureka (M.A.D.E), Northern Rivers Community Foundation, Regional Universities Australia, Federation University Australia and more. She has also developed and executed content marketing initiatives for 30+ well-known Australian companies including Australia Post, NAB, Melbourne Cup Carnival and more. She is an experienced media professional and is renowned for and – passionate about putting organisations 'on the – map'. Session Guest Speaker’s Profile Presentation Synopsis Guest Speaker
Friday 5 September 11.15am Krystian Seibert Krystian Seibert is the Policy & Research Manager at Philanthropy Australia. Krystian has broad experience in public policy development, and an in-depth awareness of government, legislative and political processes. He has particular expertise in not-for-profit sector policy and in regulatory reform. Prior to joining Philanthropy Australia, Krystian was an adviser to former Australian Assistant Treasurer, David Bradbury. In this role he oversaw the delivery of major not-for-profit sector reforms including the passage of Australia’s first comprehensive statutory definition of charity, the Charities Act 2013, and the establishment of the Australian Charities and Commission (ACNC). Hot Topic – Talking with Government Engaging effectively with Government is vital for community foundations, both to grow awareness and support for their important work in communities across Australia, but also advance broader policy changes which support the flourishing of those communities. In this session, Krystian will walk participants through some of the key aspects of an effective approach to engaging with Government. He will offer useful tips based on his own experience working in Government, and answer questions participants may have. Friday 5 September 11.15am Julia Keady Julia Keady is a marketing and social investment strategist with 20 years' experience across media, marketing, events, philanthropy and major projects. She has a Masters in Philanthropy and Social Investment, was the inaugural CEO of Australian Women Donors Network, and in her role now as Director of Xfactor Consulting, works on projects and campaigns for numerous for-purpose organisations including the Museum of Australian Democracy at Eureka (M.A.D.E), Northern Rivers Community Foundation, Regional Universities Australia, Federation University Australia and more. She has also developed and executed content marketing initiatives for 30+ well-known Australian companies including Australia Post, NAB, Melbourne Cup Carnival and more. She is an experienced media professional and is renowned for – and passionate about – putting organisations 'on the map'. Hot Topic – Working with the Media The media landscape has changed significantly in the past few years. We now talk in terms of a 'PESO' Model: Paid – Earned – Shared – Owned Media Platforms. In this presentation, Julia Keady will show trustees and executive officers how to take a 360-degree view of your organisation's news and content, and how to curate it across all channels, in order to optimise your profile with your most important stakeholders. Session Guest Speaker Guest Speaker’s Profile Presentation Synopsis
Speaker-Bios-National-Community-Foundations-Forum-2014.docx