Stability Expertise Company Reputation Location Appearance Sales Method Credit Policies Advertising Positioning/Niche After analyzing your industry, product/service, customers and competition, you should be able to clearly state your business’s niche (your unique segment of the market) as well as your positioning (how you present your company to customers). Explain these in a short paragraph. How you market your product/service In this section, explain the marketing and advertising tactics your business uses. Advertising may include: Online Print Radio Cable television Out-of-home Which media do you advertise in, why and how often? How effective has your advertising been? How do you measure its success? Marketing may include: Business website Social media marketing Email marketing Mobile marketing
Stability Expertise Company Reputation Location Appearance Sales Method Credit Policies Advertising Positioning/Niche After analyzing your industry, product/service, customers and competition, you should be able to clearly state your business’s niche (your unique segment of the market) as well as your positioning (how you present your company to customers). Explain these in a short paragraph. How you market your product/service In this section, explain the marketing and advertising tactics your business uses. Advertising may include: Online Print Radio Cable television Out-of-home Which media do you advertise in, why and how often? How effective has your advertising been? How do you measure its success? Marketing may include: Business website Social media marketing Email marketing Mobile marketing
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