Low-income customers Low-income customers are segmented in various ways throughout the different campaigns PG&E intends to run. Low-income customers who are enrolled in CARE and those not enrolled in CARE received different program recommendations in PG&E's Tier 1 and Tier 2 outreach. Low-income customers are targeted according their usage and behavior for other campaigns, with income and/or CARE providing an additional layer for customization of messaging. PG&E plans to target low-income customers who could benefit from TOU for its opt-in campaign. The main difference in segmentation for customers versus non-low-income customers in the opt-in and default TOU campaigns will be the magnitude of the potential bill increases and/or decreases that place a customer in the 'neutral, 'benefiter' and 'non-benefiter' category. to customers and community based organizations (CBOs) ‘Hard In the Blueprint, Greenberg emphasized the role of community based organizations or the of networks’ to bring information on rate reform to ‘network niche populations and those who are isolated due to language, geography, poverty and disability. They believed it was necessary to provide partner organizations with messaging relevant to the populations they serve in order to retain authenticity and increase engagement even when delivering potentially negative news. They also noted that customers who receive the same message from multiple sources (i.e. several CBOs, the IOU, a statewide campaign) would find the message more credible. In their CBO strategy, PG&E plans to target customers in the following reach’ categories: 1. Disabled 2. Elderly 3. Limited English proficiency 4. Geographic isolation (rural communities) 5. High poverty 6. Racial/ethnic minorities
Low-income customers Low-income customers are segmented in various ways throughout the different campaigns PG&E intends to run. Low-income customers who are enrolled in CARE and those not enrolled in CARE received different program recommendations in PG&E's Tier 1 and Tier 2 outreach. Low-income customers are targeted according their usage and behavior for other campaigns, with income and/or CARE providing an additional layer for customization of messaging. PG&E plans to target low-income customers who could benefit from TOU for its opt-in campaign. The main difference in segmentation for customers versus non-low-income customers in the opt-in and default TOU campaigns will be the magnitude of the potential bill increases and/or decreases that place a customer in the 'neutral, 'benefiter' and 'non-benefiter' category. ‘Hard to reach’ customers and community based organizations (CBOs) In the Blueprint, Greenberg emphasized the role of community based organizations or the ‘network of networks’ to bring information on rate reform to niche populations and those who are isolated due to language, geography, poverty and disability. They believed it was necessary to provide partner organizations with messaging relevant to the populations they serve in order to retain authenticity and increase engagement even when delivering potentially negative news. They also noted that customers who receive the same message from multiple sources (i.e. several CBOs, the IOU, a statewide campaign) would find the message more credible. In their CBO strategy, PG&E plans to target customers in the following categories: 1. Disabled 2. Elderly 3. Limited English proficiency 4. Geographic isolation (rural communities) 5. High poverty 6. Racial/ethnic minorities
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