1.2. Promotion None of the channel’s own brand 1.3. Promotes Promotes Promotes Promotes other Promotes Promotion other kids’ other kids’ other kids’ kids’ channels other kids’ of other channels channels channels and brands. channels channels and brands. and brands. and brands. Also his and brands. Also her Also her Also a father’s new Also her new new family channel: two other channel channels: channel: channels: “Papachetado” Toy” “Martina “Family “City “Irene Musicaly” fun Vlogs” entretiene” and and “Arantxa “MaryVer Games” Gamer” 1.4. Offers Contests Contests Contests Contests Contests (image 1) Source: Authors’ adaptation of the model of McRoberts (2016). et al. Figure 1. Examples of contests in the selected channels. Source: YouTube. Table 2 groups together in a single dichotomous category (1 Yes and 2 No) the four variables proposed in the model of McRoberts (2016) to promote viewers’ participation. The results et al. reveal that all channels encourage viewers’ participation. (80%) and Los mundos de Nico MikelTube (75%) are well above the average. 2. Promotion of viewers’ participation by channels.
1.2. Promotion of the channel’s own brand None 1.3. Promotion of other channels Promotes other kids’ channels and brands. Also her new channel “Martina Musicaly” Promotes other kids’ channels and brands. Also her new channels: “Family fun Vlogs” and “Arantxa Games” Promotes other kids’ channels and brands. Also a family channel: “City Toy” Promotes other kids’ channels and brands. Also his father’s new channel: “Papachetado” Promotes other kids’ channels and brands. Also her two other channels: “Irene entretiene” and “MaryVer Gamer” 1.4. Offers (image 1) Contests Contests Contests Contests Contests Source: Authors’ adaptation of the model of McRoberts et al. (2016). Figure 1. Examples of contests in the selected channels. Source: YouTube. Table 2 groups together in a single dichotomous category (1 Yes and 2 No) the four variables proposed in the model of McRoberts et al. (2016) to promote viewers’ participation. The results reveal that all channels encourage viewers’ participation. Los mundos de Nico (80%) and MikelTube (75%) are well above the average. 2. Promotion of viewers’ participation by channels.
RLCS-paper1303en.docx