i. It’s encouraged to link to UT Austin websites, online giving pages, etc., from social media sites. However, don’t link to password-protected UT Direct services from third-party social media properties. If you wish to direct someone to a UT Direct service, link to a university-owned Web page that then directs visitors to the password-protected site. For example, access this service, “To visit [department home page] and log in to UT Direct.” j. All UT Austin social media sites are encouraged to use the approved, standard “Contribute Now” button available from the Office of Development on social media platforms, where – – it’s possible to do so. No other Now” buttons should be used. “Contribute k. UT Austin -managed social media sites can’t host advertising. On third-party social media platforms, if ads can be turned off on university pages, they should be. On sites such as Facebook where ads can’t be eliminated without significant investment, the units should make sure the benefit of being on Facebook outweighs the risks of advertising being hosted on the page. l. All University of Texas at Austin-managed social media sites should meet the university’s standards. We emphasize the importance of controlling the administration of organizational social media accounts; that is, keeping the number of administrative publishers to a minimum and having rules in place for managing login credentials. Don’t share your social media passwords around the workplace or classroom. m. All UT Austin -managed social media sites should meet the university’s . University pages on third-party social media sites should make the best effort to follow Web accessibility guidelines. University-managed social media sites can be hosted by third parties as long as they meet Web accessibility and guidelines. n. Agencies working on behalf of UT Austin must also follow these guidelines, including disclosing their business affiliation. IV. Need Help? a. If you have questions about this social media guidelines document, contact University Communications at . b. If you discover inappropriate behavior on a UT Austin -managed social media property, contact University Communications at . c. If you want to exchange ideas with UT Austin colleagues who are engaging with social media, subscribe to the , and let the discovery and collaboration begin.
i. It’s encouraged to link to UT Austin websites, online giving pages, etc., from social media sites. However, don’t link to password-protected UT Direct services from third-party social media properties. If you wish to direct someone to a UT Direct service, link to a university-owned Web page that then directs visitors to the password-protected site. For example, “To access this service, visit [department home page] and log in to UT Direct.” j. All UT Austin social media sites are encouraged to use the approved, standard “Contribute Now” button – available from the Office of Development – on social media platforms, where it’s possible to do so. No other “Contribute Now” buttons should be used. k. UT Austin -managed social media sites can’t host advertising. On third-party social media platforms, if ads can be turned off on university pages, they should be. On sites such as Facebook where ads can’t be eliminated without significant investment, the units should make sure the benefit of being on Facebook outweighs the risks of advertising being hosted on the page. l. All University of Texas at Austin-managed social media sites should meet the university’s standards. We emphasize the importance of controlling the administration of organizational social media accounts; that is, keeping the number of administrative publishers to a minimum and having rules in place for managing login credentials. Don’t share your social media passwords around the workplace or classroom. m. All UT Austin -managed social media sites should meet the university’s . University pages on third-party social media sites should make the best effort to follow Web accessibility guidelines. University-managed social media sites can be hosted by third parties as long as they meet Web accessibility and guidelines. n. Agencies working on behalf of UT Austin must also follow these guidelines, including disclosing their business affiliation. IV. Need Help? a. If you have questions about this social media guidelines document, contact University Communications at . b. If you discover inappropriate behavior on a UT Austin -managed social media property, contact University Communications at . c. If you want to exchange ideas with UT Austin colleagues who are engaging with social media, subscribe to the , and let the discovery and collaboration begin.
Social%20Media%20Guidelines_2014.docx