5.2.5.1 Level 2 the textualization level – The second of step 6 of the genre analysis is as mentioned the text-pattering level of linguistic analysis which can refer to the writer’s choice of words- and language use and attempts to clarify why he/she has chosen to use this. The section of the report is dominated by a usage of future-focused language use. This can “Food” be substantiated by Bhatia who states that business reports often contain a number of statements . In the report, the future-time references can be seen in sentences where the tense marker will is combined with a verb , and this can be detected throughout the report, as seen in the following table. Page Future 19 fruit or vegetable option will vary per participating market” “Salad, 19 will phase out the listing of soda on Happy Meal section of the menu “McDonald’s board” 19 will be available as a beverage option, but it will not be listed on the Meal “Soda section of the menu board” 19 will retain an independent, reputable third-party organization […]” “McDonald’s 24 100 % of advertising directed to children will include a fun nutrition or “[…] message […]” 27 food we promote to children under the age of 12 will fit within a child’s nutritional “The needs and will include a fruit, vegetable and/or low/reduced dairy side, where –fat available” 27 will feauture […], will not advertise soda to children […)” “We “We
5.2.5.1 Level 2 – the textualization level The second of step 6 of the genre analysis is as mentioned the text-pattering level of linguistic analysis which can refer to the writer’s choice of words- and language use and attempts to clarify why he/she has chosen to use this. The “Food” section of the report is dominated by a usage of future-focused language use. This can be substantiated by Bhatia who states that business reports often contain a number of statements . In the report, the future-time references can be seen in sentences where the tense marker will is combined with a verb , and this can be detected throughout the report, as seen in the following table. Page Future 19 “Salad, fruit or vegetable option will vary per participating market” 19 “McDonald’s will phase out the listing of soda on Happy Meal section of the menu board” 19 “Soda will be available as a beverage option, but it will not be listed on the Meal section of the menu board” 19 “McDonald’s will retain an independent, reputable third-party organization […]” 24 “[…] 100 % of advertising directed to children will include a fun nutrition or message […]” 27 “The food we promote to children under the age of 12 will fit within a child’s nutritional needs and will include a fruit, vegetable and/or low/reduced –fat dairy side, where available” 27 “We will feauture […], “We will not advertise soda to children […)”
Speciale_Betina_Holtze.docx