Advertising 1,427,540 Radio Advertising (Bauer Media and Global Radio) 6,559,000 Direct mail (warm) 25,000 Direct mail (cold) Telephone calls (warm) Telephone calls (cold) Doorstep 40,000 Facebook 50,000 Twitter 200,000 Community networks groups, Parishes schools, places of worship, special & interest groups, bloggers start a Schools – new line for each) 22,417 Website(s) (give a line for each) Daily SCIAF Daily Record 25,350 Record 311,385 207,590 Media Bauer Network Media Websites Network 46,660 Websites Scottish 9,332 Catholic Observer 1,500 Scottish Catholic Observer 1,000 Other (specify, line for each) Emails to SCIAF Supporter 15,000 TOTAL ESTIMATED 3,078,910 9,935,540 312,767 1,714,157 OPPORTUNITIES TO VIEW 2.1 APPEAL CONCEPT Briefly explain the objectives of your appeal, its history (if relevant, eg is it an annual appeal with which the public is already familiar etc), and what themes and events are the focus of your appeal. SCIAF was established in 1965 and since then we have developed clear expertise in promoting fundraising appeals to the Scottish public to achieve development goals. Our
Advertising 1,427,540 Radio Advertising (Bauer Media and Global Radio) 6,559,000 Direct mail (warm) 25,000 Direct mail (cold) Telephone calls (warm) Telephone calls (cold) Doorstep 40,000 Facebook 50,000 Twitter 200,000 Community networks groups, schools, places of worship, special interest groups, bloggers – start a new line for each) Parishes & Schools 22,417 Website(s) (give a line for each) Daily Record 311,385 Media Network Websites 46,660 Scottish Catholic Observer 1,500 SCIAF 25,350 Daily Record 207,590 Bauer Media Network Websites 9,332 Scottish Catholic Observer 1,000 Other (specify, line for each) Emails to SCIAF 15,000 TOTAL ESTIMATED OPPORTUNITIES TO VIEW 3,078,910 9,935,540 312,767 1,714,157 2.1 APPEAL CONCEPT Briefly explain the objectives of your appeal, its history (if relevant, eg is it an annual appeal with which the public is already familiar etc), and what themes and events are the focus of your appeal. SCIAF was established in 1965 and since then we have developed clear expertise in promoting fundraising appeals to the Scottish public to achieve development goals. Our Supporter
SCIAF-UKAM5-C1-Communications-plan-form-20170614030607.docx