3.Public opinion Environmental (a) Two popular 1. Reports of the The respective TV and support for awareness in TV drama serials participating TV channels are interested environment Pakistan has certainly to Increase the channels; and willing to protection and increased over the environmental participate in the friendly years but is uneven. understanding 2. Report of the project. development Much of the voting and support of visits to high profile public in rural areas is masses, reachable projects not literate and by popular TV, ignorant or at best and thus 3. Monitoring of press indifferent to the stimulate popular and electronic news broader issues of demand for coverage post the environment. environment high profile site visits. Awareness raising protection and 4. Project Progress through the written sustainable reports; word has development. 5. Opinion understandably a (b) Likewise before, during and limited reach. TV is target opinion after the project the only medium leaders in media implementation. reaching wider public (press and but it has had limited electronic) interest or through 12 site persuasion to visits to high advocate the issues profile projects. of environment. 4. Political Members of the (a) Expose the 1. Records of the The achievement of Commitment and parliament and existing standing parliament and these indicators is not Support for provincial assembles committees on provincial assemblies only contingent of the protecting include several environment in 2. of the specific political leadership environment and environmentally different houses briefing section supporting integration mainstreaming enlightened of public 3. Notes from site of environment in sustainability in individuals. Not all representatives, visits development projects. economic are however as create new ones 4. Records of P&D Their interest and development and convinced of the where needed Division and P&D engagement in the imperative of though a total of departments in project supported environmental 24 briefing Punjab and KPK discussion and field integration in sessions. related to projects visits is assumed and economic (b) Engage a positively influenced would be necessary. development. This broader spectrum by environmental represents the major of politicians both considerations; missing pillar to at federal and 4. Project Progress effectuate the provincial level by reports country's otherwise organizing site progressive visits to high environmental profile policies and development legislation. projects for discussions on their economic and environmental promises and implication.
3.Public opinion and support for environment protection and friendly development Environmental awareness in Pakistan has certainly increased over the years but is uneven. Much of the voting public in rural areas is not literate and ignorant or at best indifferent to the broader issues of environment. Awareness raising through the written word has understandably a limited reach. TV is the only medium reaching wider public but it has had limited interest or persuasion to advocate the issues of environment. (a) Two popular TV drama serials to Increase the environmental understanding and support of masses, reachable by popular TV, and thus stimulate popular demand for environment protection and sustainable development. (b) Likewise target opinion leaders in media (press and electronic) through 12 site visits to high profile projects. 1. Reports of the participating TV channels; 2. Report of the visits to high profile projects 3. Monitoring of press and electronic news coverage post the high profile site visits. 4. Project Progress reports; 5. Opinion before, during and after the project implementation. The respective TV channels are interested and willing to participate in the project. 4. Political Commitment and Support for protecting environment and mainstreaming sustainability in economic development Members of the parliament and provincial assembles include several environmentally enlightened individuals. Not all are however as and convinced of the imperative of environmental integration in economic development. This represents the major missing pillar to effectuate the country's otherwise progressive environmental policies and legislation. (a) Expose the existing standing committees on environment in different houses of public representatives, create new ones where needed though a total of 24 briefing sessions. (b) Engage a broader spectrum of politicians both at federal and provincial level by organizing site visits to high profile development projects for discussions on their economic and environmental promises and implication. 1. Records of the parliament and provincial assemblies 2. of the specific briefing section 3. Notes from site visits 4. Records of P&D Division and P&D departments in Punjab and KPK related to projects positively influenced by environmental considerations; 4. Project Progress reports The achievement of these indicators is not only contingent of the political leadership supporting integration of environment in development projects. Their interest and engagement in the project supported discussion and field visits is assumed and would be necessary.
2-17-15_Pakistan_5326_UNDP_ProDoc_0.docx