was used to determine the number of comments from each respondent. A key difference though is that two lists were generated by R: 1) the total number of comments a user has made; and 2) the total number of status updates a user has commented on. For the purposes of the study, the latter list was chosen because this will be more representative of the diversity of topics commented on at different times. A slightly higher total score of fifteen (15) was given to the nC score due to its more interactive nature compared to the passive nature of a post. “liking” Table 4.4 Number of Facebook comments was given an equivalent score. Number of Min-Max Comments Score Comments per 0 0 0 1 to 7 0.025 0.175 3 – 8 to 14 0.200 0.350 6 – 15 to 21 0.375 0.525 9 – 22 to 28 0.550 0.700 12 – 29 and above 0.725 and above 15 Permaculture Awareness (PA) and Effective Awareness (EA) scores The component of the Social Score is Permaculture Awareness (PA). It is a metric developed specifically for this study to determine if the sum of Facebook-based online interactions (SD, nL, and nC) with the researcher is sufficient to assume if the respondent have become indeed aware of permaculture. PA is computed as follows, PA = SD + nL + nC
was used to determine the number of comments from each respondent. A key difference though is that two lists were generated by R: 1) the total number of comments a user has made; and 2) the total number of status updates a user has commented on. For the purposes of the study, the latter list was chosen because this will be more representative of the diversity of topics commented on at different times. A slightly higher total score of fifteen (15) was given to the nC score due to its more interactive nature compared to the passive nature of “liking” a post. Table 4.4 Number of Facebook comments was given an equivalent score. Number of Comments Min-Max Comments per Score 0 0 0 1 to 7 0.025 – 0.175 3 8 to 14 0.200 – 0.350 6 15 to 21 0.375 – 0.525 9 22 to 28 0.550 – 0.700 12 29 and above 0.725 and above 15 Permaculture Awareness (PA) and Effective Awareness (EA) scores The component of the Social Score is Permaculture Awareness (PA). It is a metric developed specifically for this study to determine if the sum of Facebook-based online interactions (SD, nL, and nC) with the researcher is sufficient to assume if the respondent have become indeed aware of permaculture. PA is computed as follows, PA = SD + nL + nC
SP-Final-Manuscript-JJMFlores-2016.docx