Volunteer Recruitment Plan Below is one sample recruitment plan. What you include in your plan may look quite different, depending on your program. Questions about this template? Email Goal: Measure of Success: Write the overall goal for bringing volunteers into your program Translate your goal into a measure that ties the goal to volunteer recruitment Every youth in the program will receive a mentor in 2014 Train 200 new volunteer mentors in 2014 Objectives Activities Measures of Target Dates Team Members What are the smaller goals What are the actual things you will do to Activities Add dates for Responsible that will help you achieve reach the objective Add smaller measures completion or for Who carries out success (also measurable) that help you assess if assessing progress each activity? the activity is successful Receive 652 inquiries/year, or Post monthly calendar notices in area 20 referrals/month Review progress Volunteer 52 inquiries per month newspapers against measures Manager every three Refresh online postings 30 referrals/month months Marketing Assistant Refer-a-Friend Campaign 2 referrals/month Receive 250 applications Follow up info session by emailing Receive on average Review progress Volunteer application to attendees 21 applications per one month prior to Manager month start of new Send follow up emails to attendees who training have not applied Train 200 volunteers Interview volunteers 50 volunteers Review after each Volunteer complete each training class Manager Complete background checks training class Program Host four trainings/year for new Manager volunteers
Volunteer Recruitment Plan Below is one sample recruitment plan. What you include in your plan may look quite different, depending on your program. Questions about this template? Email Goal: Write the overall goal for bringing volunteers into your program Measure of Success: Translate your goal into a measure that ties the goal to volunteer recruitment Every youth in the program will receive a mentor in 2014 Train 200 new volunteer mentors in 2014 Objectives What are the smaller goals that will help you achieve success (also measurable) Activities What are the actual things you will do to reach the objective Measures of Activities Add smaller measures that help you assess if the activity is successful Target Dates Add dates for completion or for assessing progress Team Members Responsible Who carries out each activity? Receive 652 inquiries/year, or 52 inquiries per month Post monthly calendar notices in area newspapers Refresh online postings Refer-a-Friend Campaign 20 referrals/month 30 referrals/month 2 referrals/month Review progress against measures every three months Volunteer Manager Marketing Assistant Receive 250 applications Follow up info session by emailing application to attendees Send follow up emails to attendees who have not applied Receive on average 21 applications per month Review progress one month prior to start of new training Volunteer Manager Train 200 volunteers Interview volunteers Complete background checks Host four trainings/year for new volunteers 50 volunteers complete each training class Review after each training class Volunteer Manager Program Manager
Sample-Volunteer-Marketing-Plan.docx