expensive luxuries Exclusiveness Scarcity Uniqueness Uniqueness Its __ Uniqueness Usable uniqueness Not Craftsman Made of Good Best quality Rather like Materials Beauty of Quality luxury Quality High Quality object Excellent & Worth the Excellence of quality Money products Good taste Exciting Self-Identity Experience Pleasure Its Self-Gift Feel Different Aesthetics and creativity Giving When I am Hedonism polysensuality Its sensuality Extravagance depressed, I Makes life Its magic Life buy luxuries beautiful Enrichment to make feel better perceptions Refined people Reveal who Self-Directed Extended- self Successful you are Better Service Pleasure Pleasing Few people own Luxury Consumption Culture Chinese culture has played an important role in the consumption of luxury brands. Traditionally, Confucius’ face concept explains why Chinese consumers value luxury brands which they believe will bring respects and prestige. China is regarded as a
expensive luxuries Uniqueness Exclusiveness Its uniqueness Scarcity Uniqueness Uniqueness Usable __ Quality Craftsman Best quality Beauty of object Excellence of products Not Rather like luxury Excellent quality Good taste Quality Made of Good Materials High Quality & Worth the Money perceptions Hedonism Its creativity Its sensuality Its magic Pleasure Aesthetics and polysensuality Makes life beautiful Self-Identity Self-Gift Giving Extravagance Life Enrichment Exciting Experience Feel Different When I am depressed, I buy luxuries to make feel better Extended- self Successful Refined people Reveal who you are Pleasing Few people own Self-Directed Pleasure Better Service Luxury Consumption Culture Chinese culture has played an important role in the consumption of luxury brands. Traditionally, Confucius’ face concept explains why Chinese consumers value luxury brands which they believe will bring respects and prestige. China is regarded as a
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