9 All colleges and divisions appoint a student AVP Student communications designee to coordinate with Fall 2013 Success, AVP Communications and Marketing and Academic Affairs on PR activities. & Marketing, CIO, College Deans, Provosts Office Measurement Frequency of Reported Expected Data used for Location of Metrics Measurement to Whom Outcome measurement data/system Communication Every three AVP completed Report to AVP Offices of systems review years Student for Student Student completed Success Success & AVP Success & and AVP Comm. & Comm. & Comm. & Mkting Mkting Mkting PR campaign Annually AVP completed Report to AVP Offices of developed and Student for Student Student implemented Success Success & AVP Success & and AVP Comm. & Comm. & Comm. & Mkting Mkting Mkting Student interest Annually AVP completed Report to AVP Offices of surveys distributed Student for Student Student and collected Success Success & AVP Success & and AVP Comm. & Comm. & Comm. & Mkting Mkting Mkting Emails opened by Each semester AVP 75% of OIT Tracking of New students Student students by emails reporting and Success 2017 will open review and AVP emails each process Comm. & time Mkting Total number of Ongoing AVP Annual 25% OIT Site activity Existing calendar items Student increase over report report to Success baseline expand and AVP Comm. & Mkting On-time newsletter Each semester AVP 100% each Counts of Offices of distribution Student semester newsletter Student Success distribution Success and and AVP
9 All colleges and divisions appoint a student communications designee to coordinate with Communications and Marketing and Academic Affairs on PR activities. Fall 2013 AVP Student Success, AVP & Marketing, CIO, College Deans, Provosts Office Measurement Metrics Frequency of Measurement Reported to Whom Expected Outcome Data used for measurement Location of data/system Communication systems review completed Every three years AVP Student Success and AVP Comm. & Mkting completed Report to AVP for Student Success & AVP Comm. & Mkting Offices of Student Success & Comm. & Mkting PR campaign developed and implemented Annually AVP Student Success and AVP Comm. & Mkting completed Report to AVP for Student Success & AVP Comm. & Mkting Offices of Student Success & Comm. & Mkting Student interest surveys distributed and collected Annually AVP Student Success and AVP Comm. & Mkting completed Report to AVP for Student Success & AVP Comm. & Mkting Offices of Student Success & Comm. & Mkting Emails opened by students Each semester AVP Student Success and AVP Comm. & Mkting 75% of students by 2017 will open emails each time OIT Tracking of emails New reporting and review process Total number of calendar items Ongoing AVP Student Success and AVP Comm. & Mkting Annual 25% increase over baseline OIT Site activity report Existing report to expand On-time newsletter distribution Each semester AVP Student Success and AVP 100% each semester Counts of newsletter distribution Offices of Student Success and
SEMPlan-January2013.docx