Key business functions Operations 14 • Human resources • Marketing • Finance • Explanation • Importance to entrepreneurs, owners and managers • The business plan Social, environments Impact of business on environment 15 • and ethical factors Intellectual property • Significance of digital identity • Implications for owners/managers • Unit 6: Preparing a 16 business plan Unit 4: Operating a Define marketing and outline its critical success to business planning 17 • small business- Notion of SWOT analysis • marketing Completion of SWOT analysis • Implications of SWOT analysis for business planning • Concept of marketing SWOT analysis Market research Importance in identifying potential customers and competitors 18 • of research • Implications of research to decision-making • Market segmentation Notion and purpose 19 • Types- demographic, geographic, lifestyle and behavioural • Implications for decision-making • Influences on Factors that influence consumer behaviour (peer groups, psychological 20 • consumer behaviour factors and economic factors). Implications for decision-making • The marketing mix Definition 21 • Elements or the 4P’s of marketing (product, place, promotion and price) • Implications for decision-making • Marketing and Features 22 • promotional activities Types - exhibitions, displays, catalogues, advertising materials, visual • merchandising, radio, television Implications for decision-making •
14 Key business functions The business plan • Operations • Human resources • Marketing • Finance • Explanation • Importance to entrepreneurs, owners and managers 15 Social, environments and ethical factors • Impact of business on environment • Intellectual property • Significance of digital identity • Implications for owners/managers 16 Unit 6: Preparing a business plan 17 Unit 4: Operating a small business- marketing Concept of marketing SWOT analysis • Define marketing and outline its critical success to business planning • Notion of SWOT analysis • Completion of SWOT analysis • Implications of SWOT analysis for business planning 18 Market research • Importance in identifying potential customers and competitors • of research • Implications of research to decision-making 19 Market segmentation • Notion and purpose • Types- demographic, geographic, lifestyle and behavioural • Implications for decision-making 20 Influences on consumer behaviour • Factors that influence consumer behaviour (peer groups, psychological factors and economic factors). • Implications for decision-making 21 The marketing mix • Definition • Elements or the 4P’s of marketing (product, place, promotion and price) • Implications for decision-making 22 Marketing and promotional activities • Features • Types - exhibitions, displays, catalogues, advertising materials, visual merchandising, radio, television • Implications for decision-making
Scope-and-Sequence-Business-Studies-Foundations-2018-1.docx