Jan 20 & 23 Class Overview Get book Read Chapter 1 Jan 25 Ch. 1 Overview of Marketing Read Chapter 1 Jan 27 Ch. 1 Overview of Marketing Read Chapter 2 Jan 30 Ch 2 Developing Marketing Strategies and Read Chapter 2 Marketing Plan Feb 1 Ch 2 Developing Marketing Strategies and Read Chapter 2 Marketing Plan Feb 3 Ch 4 Marketing Ethics Read Chapter 4 Feb 6 Ch 4 Marketing Ethics Read Chapter 4 Feb 8 Ch 5 Analyzing The Marketing Environment Read Chapter 5 Feb 10 Ch 5 Analyzing The Marketing Environment Read Chapter 5 Feb 13 Guest Speaker- Matt Colby, CEO Goosehead Insurance Feb 15 Test 1 Ch 1,2,4 & 5 Read Chapter 6 Feb 17 Ch 6 Consumer Behavior Read Chapter 6 Feb 20 Ch 6 Consumer Behavior Read Chapter 8 Feb 22 Ch 8 Global Marketing Read Chapter 8 Feb 24 Ch 8 Global Marketing Feb 27 Special Lecture Read Chapter 9 March 1 Special Lecture Global Marketing Read Chapter 9 March 3 Special Lecture Global Marketing Read Chapter 9 6 Ch 9 Segmentation, Targeting & Positioning March 8 Ch 9 Segmentation, Targeting & Positioning Read Chapter 10 March 10 Ch 10 Market Research ? Read Chapter 10 20 Ch 10 Market Research Study for Exam March 22 Ch 10 Market Research Read Chapter 11 24 Test 2 Ch 6,8,9 & 10 Read Chapter 11 March 27 Guest speaker Dr. Stephanie Thomas Read Chapter 12 March 29 Ch 11 Product, Branding, and Packaging Decisions March 31 Ch 11 Product, Branding, and Packaging Read Chapter 12 Decisions April 3 Ch 12 Developing New Products Read Chapter 12 April 5 Ch 12 Developing New Products Read Chapter 13 April 7 Ch 13 Services The Intangible Product Read Chapter 13 10 Ch 13 Services The Intangible Product Read Chapter 15 April 12 Ch 15 Strategic Pricing Methods Read Chapter 15
Jan 20 & 23 Class Overview Get book Read Chapter 1 Jan 25 Ch. 1 Overview of Marketing Read Chapter 1 Jan 27 Ch. 1 Overview of Marketing Read Chapter 2 Jan 30 Ch 2 Developing Marketing Strategies and Marketing Plan Read Chapter 2 Feb 1 Ch 2 Developing Marketing Strategies and Marketing Plan Read Chapter 2 Feb 3 Ch 4 Marketing Ethics Read Chapter 4 Feb 6 Ch 4 Marketing Ethics Read Chapter 4 Feb 8 Ch 5 Analyzing The Marketing Environment Read Chapter 5 Feb 10 Ch 5 Analyzing The Marketing Environment Read Chapter 5 Feb 13 Guest Speaker- Matt Colby, CEO Goosehead Insurance Feb 15 Test 1 Ch 1,2,4 & 5 Read Chapter 6 Feb 17 Ch 6 Consumer Behavior Read Chapter 6 Feb 20 Ch 6 Consumer Behavior Read Chapter 8 Feb 22 Ch 8 Global Marketing Read Chapter 8 Feb 24 Ch 8 Global Marketing Feb 27 Special Lecture Read Chapter 9 March 1 Special Lecture Global Marketing Read Chapter 9 March 3 Special Lecture Global Marketing Read Chapter 9 6 Ch 9 Segmentation, Targeting & Positioning March 8 Ch 9 Segmentation, Targeting & Positioning Read Chapter 10 March 10 Ch 10 Market Research ? Read Chapter 10 20 Ch 10 Market Research Study for Exam March 22 Ch 10 Market Research Read Chapter 11 24 Test 2 Ch 6,8,9 & 10 Read Chapter 11 March 27 Guest speaker Dr. Stephanie Thomas Read Chapter 12 March 29 Ch 11 Product, Branding, and Packaging Decisions March 31 Ch 11 Product, Branding, and Packaging Decisions Read Chapter 12 April 3 Ch 12 Developing New Products Read Chapter 12 April 5 Ch 12 Developing New Products Read Chapter 13 April 7 Ch 13 Services The Intangible Product Read Chapter 13 10 Ch 13 Services The Intangible Product Read Chapter 15 April 12 Ch 15 Strategic Pricing Methods Read Chapter 15
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