Moderators script was piloted. (McIlveen & Structured 103 questionnaire responses (83 female) (28 Questionnaire not described. Low (No study Semple, questionnaire professionals, 12 skilled, 13 retired, 10 aim, unclear how group not described. 2002). followed by focus students, 25 others). sample was groups. generated for Northern 3 groups (10 members 3 male; all – questionnaire or Ireland. No aim stated. retired); (10 females university students to – focus groups; middle aged mothers); (6 males aged 25-31 method poorly years). described) (Milne, Focus groups. Six groups of people aged 60-90 years Concerns about food and food High 2011). recruited through existing social networks via storage practices. How date labels trusted The groups were from a ‘gatekeeper’. England. and food safety church group; residents group; tenants information/ association; allotment holders; coffee behaviours relate morning; and church group. Urban and rural to food safety mix achieved. practices. (NFO To provide 1940 door-to-door interviews in metropolitan Unprompted: What information do you High Donovan baseline cities in both New Zealand and Australia. look for on the label or package? Research, indicators of 2003). consumer Prompted recognition: Photo card with The proportions of people in each age group attitudes towards core and non core elements. Here are Australia and matched very closely to that of census data. labelling, a range of things found on food labels. New Zealand In Australia (sample 17%; population 10%) awareness and of these do you recognise?” “Which and New Zealand (sample 19%; population use of different Which of these do you look for/use” 7%) the sample contained a significantly labelling greater proportion of people who have a elements, beliefs For each yes: degree than in the national population. 67 about the clarity Why? How do you/would you use? percent of the sample were female, reflecting and How easy/difficult to use? How the sample of shopper’. ‘household trustworthiness of useful? Issues of concern /problems? labels, and which
Moderators script was piloted. (McIlveen & Semple, 2002). Northern Ireland. Structured questionnaire followed by focus groups. No aim stated. 103 questionnaire responses (83 female) (28 professionals, 12 skilled, 13 retired, 10 students, 25 others). 3 groups (10 members – 3 male; all retired); (10 females – university students to middle aged mothers); (6 males aged 25-31 years). Questionnaire not described. group not described. Low (No study aim, unclear how sample was generated for questionnaire or focus groups; method poorly described) (Milne, 2011). England. Focus groups. How date labels and food safety information/ behaviours relate to food safety practices. Six groups of people aged 60-90 years recruited through existing social networks via trusted ‘gatekeeper’. The groups were from a church group; residents group; tenants association; allotment holders; coffee morning; and church group. Urban and rural mix achieved. Concerns about food and food storage practices. High (NFO Donovan Research, 2003). Australia and New Zealand To provide baseline indicators of consumer attitudes towards labelling, awareness and use of different labelling elements, beliefs about the clarity and trustworthiness of labels, and which 1940 door-to-door interviews in metropolitan cities in both New Zealand and Australia. The proportions of people in each age group matched very closely to that of census data. In Australia (sample 17%; population 10%) and New Zealand (sample 19%; population 7%) the sample contained a significantly greater proportion of people who have a degree than in the national population. 67 percent of the sample were female, reflecting the sample of ‘household shopper’. Unprompted: What information do you look for on the label or package? Prompted recognition: Photo card with core and non core elements. Here are a range of things found on food labels. “Which of these do you recognise?” Which of these do you look for/use” For each yes: Why? How do you/would you use? How easy/difficult to use? How useful? Issues of concern /problems? High
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