Unit 11: Market Simulation Exercise 11.1 SME market simulation exercise Enable understanding SME 2 3 hrs 11.3 Networking and PR market Learn tools and approaches to conduct market study Launch effecsttive PR, networking skills for market promotion of SME products Unit 12: Market Targeting and Positioning Concept of market targeting and Learn to target and select customers, 1 1:30 position the buyers Market target selection and strategies Learn various market targeting Product positioning process strategies to position SME products in customers mind for increased sales Unit 13: Branding of Business 13.1 Concept of Branding how to establish your 1 1;30 13.2 Creating successful SMI brands business’s unique identity and customer loyalty Use branding us an effective product promotional tool communicating your message to customers Unit 14: Sales and Marketing Plan 14.1 Aligning Marketing and Sales Develop a comprehensive marketing 2 3 hrs 14.2 Creating an effective Sales and plan Marketing Plan Analyzing sales data to calculate marketing effectiveness and RoI Total Sessions: 20 Session Length: 1:30 hrs Session per day: 4 Total training days: 5
Unit 11: Market Simulation Exercise 11.1 SME market simulation exercise 11.3 Networking and PR Enable understanding SME market Learn tools and approaches to conduct market study Launch effecsttive PR, networking skills for market promotion of SME products 2 3 hrs Unit 12: Market Targeting and Positioning Concept of market targeting and position Market target selection and strategies Product positioning process Learn to target and select customers, the buyers Learn various market targeting strategies to position SME products in customers mind for increased sales 1 1:30 Unit 13: Branding of Business 13.1 Concept of Branding 13.2 Creating successful SMI brands how to establish your business’s unique identity and customer loyalty Use branding us an effective product promotional tool communicating your message to customers 1 1;30 Unit 14: Sales and Marketing Plan 14.1 Aligning Marketing and Sales 14.2 Creating an effective Sales and Marketing Plan Develop a comprehensive marketing plan Analyzing sales data to calculate marketing effectiveness and RoI 2 3 hrs Total Sessions: 20 Session Length: 1:30 hrs Session per day: 4 Total training days: 5
SalesmanshipCourseOutline.docx