3: Delivery of Unit and Timetable 3a Delivery mode a) On campus: regular on-campus attendance is expected, (online content support provided) with weekly lectures/tutorials/seminars/practicals 3b Timetable of activities, such as lectures/ tutorials/ practicals/ field classes, showing key dates and topics Day Topic Chapter Due date 1 Introduction to Marketing 1 & 2 Monday 12 May - Morning 2 The marketing context Chapters 3, 4, 5 Monday 12 May - Afternoon 3Tuesday 13 May - Consumer Behaviour Chapters 7-8 Morning 4 Tuesday 13 May Segmentation Chapter 9 - Afternoon 5 Open book in class test (1 Open book in class Wednesday 14 .5 hours) test 1.5 hours May - Morning Chapters 10 & 11 Products 6 Products Chapters 10 & 11 Wednesday 14 May - Afternoon 7 Distribution Chapters 13-14 Thursday 15 May - Morning 8 Communication Chapters 15-17 Thursday 16 May - Afternoon 9 Pricing Chapter 12 Friday 16 May - Morning 10 Extending Marketing Chapters 18-19 Marketing Plan Due Friday 16 May - The review Tuesday 27 May Afternoon 4: Unit Resources 4a Lists of required texts/readings
3: Delivery of Unit and Timetable 3a Delivery mode a) On campus: regular on-campus attendance is expected, (online content support provided) with weekly lectures/tutorials/seminars/practicals 3b Timetable of activities, such as lectures/ tutorials/ practicals/ field classes, showing key dates and topics Day Topic Chapter Due date 1 Monday 12 May - Morning Introduction to Marketing 1 & 2 2 Monday 12 May - Afternoon The marketing context Chapters 3, 4, 5 3Tuesday 13 May - Morning Consumer Behaviour Chapters 7-8 4 Tuesday 13 May - Afternoon Segmentation Chapter 9 5 Wednesday 14 May - Morning Open book in class test (1 .5 hours) Products Chapters 10 & 11 Open book in class test 1.5 hours 6 Wednesday 14 May - Afternoon Products Chapters 10 & 11 7 Thursday 15 May - Morning Distribution Chapters 13-14 8 Thursday 16 May - Afternoon Communication Chapters 15-17 9 Friday 16 May - Morning Pricing Chapter 12 10 Friday 16 May - Afternoon Extending Marketing The review Chapters 18-19 Marketing Plan Due Tuesday 27 May 4: Unit Resources 4a Lists of required texts/readings
semester-1-2014_bhutan1.docx