The CEOS Social Objectives: To increase global awareness about CEOS, the value and benefits of satellite Earth observations, and available resources by: posting original content about available CEOS Agency data, tools, and resources and our current activities engaging with and sharing relevant content from others assessing what types of content generate the most engagement redefining our strategy as necessary To drive more traffic to our website for more detailed information by: sharing original CEOS website content assessing how much web traffic we get from social redefining our strategy as necessary. Social Media Tactics To accomplish our social media Objectives, we will: Create and maintain an editorial calendar that defines the types of content to be posted each week of the upcoming quarter (topics, news items, relevant content from others, educational materials, data/tools/resources) on each of the social media channels: Facebook, Twitter, YouTube, and LinkedIn. Invite people from throughout CEOS to create/share content about their work on CEOS social media channels. Monitor social media interactions on a daily basis and respond to interactions from others within 48 hours. Reference CEOS social media channels on all print media (i.e. Like us on Facebook! or Follow us on Twitter!) Measurement Strategy To track whether or not we are reaching our social media objectives, we will record the following metrics on a monthly basis and analyze overall outcomes each quarter to guide decisions on any strategy adjustments: Number of new likes/followers/subscribers on each channel (i.e. engagement); note any engagement with thought leaders in our field Number of two-way interactions with thought leaders in our field Number of visitors to the website and how many from social media (using Google Analytics) Organizational Format The CEOS Systems Engineering Office (SEO) Communications Lead will develop the quarterly editorial calendar and implement the CEOS social strategy. She will invite others from the
The CEOS Social Objectives: To increase global awareness about CEOS, the value and benefits of satellite Earth observations, and available resources by: posting original content about available CEOS Agency data, tools, and resources and our current activities engaging with and sharing relevant content from others assessing what types of content generate the most engagement redefining our strategy as necessary To drive more traffic to our website for more detailed information by: sharing original CEOS website content assessing how much web traffic we get from social redefining our strategy as necessary. Social Media Tactics To accomplish our social media Objectives, we will: Create and maintain an editorial calendar that defines the types of content to be posted each week of the upcoming quarter (topics, news items, relevant content from others, educational materials, data/tools/resources) on each of the social media channels: Facebook, Twitter, YouTube, and LinkedIn. Invite people from throughout CEOS to create/share content about their work on CEOS social media channels. Monitor social media interactions on a daily basis and respond to interactions from others within 48 hours. Reference CEOS social media channels on all print media (i.e. Like us on Facebook! or Follow us on Twitter!) Measurement Strategy To track whether or not we are reaching our social media objectives, we will record the following metrics on a monthly basis and analyze overall outcomes each quarter to guide decisions on any strategy adjustments: Number of new likes/followers/subscribers on each channel (i.e. engagement); note any engagement with thought leaders in our field Number of two-way interactions with thought leaders in our field Number of visitors to the website and how many from social media (using Google Analytics) Organizational Format The CEOS Systems Engineering Office (SEO) Communications Lead will develop the quarterly editorial calendar and implement the CEOS social strategy. She will invite others from the
SITWS2015_24_CEOS_Social-Media-Strategy_20July2015.docx