Table Balanced scorecard Objectives Measures Targets Initiatives Financial Increase in sales First year +10% Increased New value to revenue Second year +15% business profit customer through Growth in First year +2% functionality Decreased market share Second year +5 Customer Easier booking Total number of 10% more per year Advertisement system, self customers ¼ of customers of increased check-in and Customer return functionality extra value retention Feedback through Bitcoin survey atm. Internal Increasing Evaluating best Self check-in usage Employee efficiency of usage of self at least 50% of all training to use booking cycle, check-in and check-ins and and support re-designing check-out check-outs the new work schedules. Evaluation of ATM and systems Bitcoin services system should work from day 1. Learning Redesign Customer Ongoing Evaluation of booking system feedback survey maintenance the for quick Rating in Service functionality of business guest customer base improvement the new booking, travel sites (Trip checking implement the Advisor) system new self system. 5.1 Achieving goal targets Financial & Customer goals Our financial targets will be met by increased advertisement through Internet and through our partners. We will be Google AdWords and hotel booking websites to advertise ourselves and have advertisements displayed at our partners locations, and vice versa, depending if we can reach a mutual advertisement agreement with them. Also, using our new automated self check-in process, we plan to lower our costs and increase the speed with which we can serve our customers. This will increase our
Table Balanced scorecard Objectives Measures Targets Initiatives Financial Increased business profit Decreased Increase in sales revenue Growth in market share First year +10% Second year +15% First year +2% Second year +5 New value to customer through functionality Customer Easier booking system, self check-in and extra value through Bitcoin atm. Total number of customers Customer retention 10% more per year ¼ of customers return Advertisement of increased functionality Feedback survey Internal Increasing efficiency of booking cycle, re-designing work schedules. Evaluating best usage of self check-in and check-out Evaluation of Bitcoin services Self check-in usage at least 50% of all check-ins and check-outs ATM and system should work from day 1. Employee training to use and support the new systems Learning Redesign booking system for quick business guest booking, implement the new self system. Customer feedback survey Rating in customer base travel sites (Trip Advisor) Ongoing maintenance Service improvement Evaluation of the functionality of the new checking system 5.1 Achieving goal targets Financial & Customer goals Our financial targets will be met by increased advertisement through Internet and through our partners. We will be Google AdWords and hotel booking websites to advertise ourselves and have advertisements displayed at our partners locations, and vice versa, depending if we can reach a mutual advertisement agreement with them. Also, using our new automated self check-in process, we plan to lower our costs and increase the speed with which we can serve our customers. This will increase our
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