No research utilised relevant, prioritised relevant to the plan – and linked to other areas /5 No theory to Basic A complete Complete, utilises Theory used to justify and support recommendations with recommendation for theory, linked to the support recommendations recommendations some relevance to the all aspects of product objectives, possible Linked to objectives and Product Width Not linked to analysis, however no and uses theory to to implement overall discussion and depth, objectives theory used to justify support Possible to implement – Branding Very shallow and weak and not Creative and interesting, Life cycle, come from comprehensive strategically driven from Packaging overall discussion the analysis Positioning, Promotion plus schedule, utilising promotional mix Promotion /5 No theory to recommendations A complete Complete, utilises Theory used to justify and support with some relevance to recommendation for theory, linked to the support recommendations plus schedule, recommendations the analysis, however all aspects of product objectives, possible Linked to objectives and utilising Not linked to no theory used to and uses theory to to implement overall discussion promotional objectives justify weak and not support Possible to implement – mix Very shallow and comprehensive Creative and interesting, doesn’t come from strategically driven from overall discussion the analysis Pricing /5 No theory to Basic A complete Complete, utilises Theory used to justify and support recommendations with recommendation for theory, linked to the support recommendations recommendations some relevance to the all aspects of product objectives, possible Linked to objectives and such as: Not linked to analysis, however no and uses theory to to implement overall discussion Pricing / objectives theory used to justify support Possible to implement – breakeven Very shallow and weak and not Creative and interesting, Pricing doesn’t come from comprehensive strategically driven from strategies overall discussion the analysis Distribution /5 No theory to Basic A complete Complete, utilises Theory used to justify and support recommendations with recommendation for theory, linked to the support recommendations recommendations some relevance to the all aspects of product objectives, possible Linked to objectives and such as: Not linked to analysis, however no and uses theory to to implement overall discussion Use of objectives theory used to justify support Possible to implement – middlemen,
No research utilised relevant, prioritised and linked relevant to the plan – to other areas Product Width and depth, Branding Life cycle, Packaging Positioning, Promotion plus schedule, utilising promotional mix /5 No theory to support recommendations Not linked to objectives Very shallow and come from overall discussion Basic recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Promotion plus schedule, utilising promotional mix /5 No theory to support recommendations Not linked to objectives Very shallow and doesn’t come from overall discussion recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Pricing such as: Pricing / breakeven Pricing strategies /5 No theory to support recommendations Not linked to objectives Very shallow and doesn’t come from overall discussion Basic recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Distribution such as: Use of middlemen, /5 No theory to support recommendations Not linked to objectives Basic recommendations with some relevance to the analysis, however no theory used to justify – A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement
semester-1-2014_bhutan1.docx