7. How will you attract, hold, increase your market share? If a franchise, will the franchiser provide assistance in this area? Based on the franchiser's strategy? How will you promote your sales? 8. What pricing strategy have you devised? MARKETING PLAN This is the marketing plan of____________________________ I. MARKET ANALYSIS A. Target Market - Who are the customers? 1. We will be selling primarily to (check all that apply): Total Percent of Business a. Private sector _______ ______ b. Wholesalers _______ ______ c. Retailers _______ ______ d. Government _______ ______ e. Other _______ ______ 2. We will be targeting customers by: a. Product line/services. We will target specific lines ________________ b. Geographic area? Which areas? ________________ c. Sales? We will target sales of ________________ d. Industry? Our target industry is ________________ e. Other? ________________ 3. How much will our selected market spend on our type of product or service this coming year? $________________ B. Competition 1. Who are our competitors? NAME ________________________________________ ADDRESS _________________________________________
7. How will you attract, hold, increase your market share? If a franchise, will the franchiser provide assistance in this area? Based on the franchiser's strategy? How will you promote your sales? 8. What pricing strategy have you devised? MARKETING PLAN This is the marketing plan of____________________________ I. MARKET ANALYSIS A. Target Market - Who are the customers? 1. We will be selling primarily to (check all that apply): Total Percent of Business a. Private sector _______ ______ b. Wholesalers _______ ______ c. Retailers _______ ______ d. Government _______ ______ e. Other _______ ______ 2. We will be targeting customers by: a. Product line/services. We will target specific lines ________________ b. Geographic area? Which areas? ________________ c. Sales? We will target sales of ________________ d. Industry? Our target industry is ________________ e. Other? ________________ 3. How much will our selected market spend on our type of product or service this coming year? $________________ B. Competition 1. Who are our competitors? NAME ________________________________________ ADDRESS _________________________________________
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