made, though not all respondents’ names appeared on the list. This simply meant that they didn’t any of the researcher’s posts within the given timeframe. “like” After the number of of each respondent was determined, the range “likes” of number of was categorized and assigned corresponding numerical “likes” scores. Table 4.3 shows the scoring criteria. 4.3 Number of Facebook were given an equivalent score “likes” Number of Likes (nL) Min-Max per Score Month 0 0 0 1 to 10 0.025 0.250 3 – 11 to 20 0.270 0.500 5 – 21 to 30 0.525 0.750 7 – 31 to 40 0.775 1.000 9 – 41 and above 1.000 and 10 All respondents were given an equivalent nL score. Number of Comments (nC) Determined Using R Programming Language Aside from Facebook also offers a function where users can “likes,” or leave a text-based message on a specific Facebook post. The “comment” thread” (the series of comments made on a post) can be an online “comments forum for users to elaborate on a posted topic. More than just passively “liking” posts, users can interact more and exchange ideas and opinions with the poster and other users. is an active response to a post. The methodology assumes “Commenting” that by posting a comment, the user (the respondent) is engaging the poster (the researcher) in a conversation. The same process to identify the number of “likes”
made, though not all respondents’ names appeared on the list. This simply meant that they didn’t “like” any of the researcher’s posts within the given timeframe. After the number of “likes” of each respondent was determined, the range of number of “likes” was categorized and assigned corresponding numerical scores. Table 4.3 shows the scoring criteria. 4.3 Number of Facebook “likes” were given an equivalent score Number of Likes (nL) Min-Max per Month Score 0 0 0 1 to 10 0.025 – 0.250 3 11 to 20 0.270 – 0.500 5 21 to 30 0.525 – 0.750 7 31 to 40 0.775 – 1.000 9 41 and above 1.000 and 10 All respondents were given an equivalent nL score. Number of Comments (nC) Determined Using Programming Language R Aside from “likes,” Facebook also offers a function where users can “comment” or leave a text-based message on a specific Facebook post. The “comments thread” (the series of comments made on a post) can be an online forum for users to elaborate on a posted topic. More than just passively “liking” posts, users can interact more and exchange ideas and opinions with the poster and other users. “Commenting” is an active response to a post. The methodology assumes that by posting a comment, the user (the respondent) is engaging the poster (the researcher) in a conversation. The same process to identify the number of “likes”
SP-Final-Manuscript-JJMFlores-2016.docx