Focal point = the liquid drink in the IV packaging Company logo used twice, helps viewer remember poster and company. Denotive: liquid, gives you energy/make you feel better. Symbolic Sign: The slogan can represent if you drink this you will feel more alive Weaknesses: Mixed message on what the IV represents Wording: 2 meanings, getting better or gaining energy. Semiotics Image 2: Coke Life Advertisement Contextual Information Artist: Jessica Tan Dimensions: 600 × 849 Date: 2013 Purpose: Print Advertisement Publisher/source: Coroflot, Accessed 4th August 2015, Green = healthy Denotive = healthy and good for you Paradigmatic meaning, with the other traditional coke ads using the colours black and red, the coke brand is trying something different with these new colours like green and using an environmental approach. Strengths: Colour and wording both give visual representations. Eco Friendly logos and wording help to give this drink more emphasis on better for people and environment. High Quality image of daisys gives a feeling like you can touch or smell them.
Focal point = the liquid drink in the IV packaging Company logo used twice, helps viewer remember poster and company. Denotive: liquid, gives you energy/make you feel better. Symbolic Sign: The slogan can represent if you drink this you will feel more alive Weaknesses: Mixed message on what the IV represents Wording: 2 meanings, getting better or gaining energy. Semiotics Image 2: Coke Life Advertisement Contextual Information Artist: Jessica Tan Dimensions: 600 × 849 Date: 2013 Purpose: Print Advertisement Publisher/source: Coroflot, Accessed 4th August 2015, Green = healthy Denotive = healthy and good for you Paradigmatic meaning, with the other traditional coke ads using the colours black and red, the coke brand is trying something different with these new colours like green and using an environmental approach. Strengths: Colour and wording both give visual representations. Eco Friendly logos and wording help to give this drink more emphasis on better for people and environment. High Quality image of daisys gives a feeling like you can touch or smell them.
semiotic-lecture.docx