b) Restate your objectives in SMART terms: Specific state in concrete, detailed and well-defined terms What exactly are we going to do for – – whom? Measurable should be quantifiable and the source of measurement has been identified. – Attainable/Achievable can the objective be achieved in the proposed time frame with the resources – available? is the objective directly related to the overarching communication goal from your Relevant/Realistic – communication plan? Time-bound have deadlines been set? – (Example: By December 2012 (time-bound), there will be a 5% increase (measureable) in recognition of the immunization campaign name (specific), as measured through surveying, by moms of children under two in the Metro Atlanta area (specific).) I. II. III. Additional information on writing SMART objectives can be found at and 3. Define Audience Communication Needs People access information in various ways, at different times of the day, and for different reasons. If possible, define your audience needs by using market research and other data. You can use the following resources: • • Describe your audiences and their health information needs. 4. Goal Integration a) Describe how your social media objectives support your organization’s mission and/or overall communications plan.
b) Restate your objectives in SMART terms: Specific – state in concrete, detailed and well-defined terms – What exactly are we going to do for whom? Measurable – should be quantifiable and the source of measurement has been identified. Attainable/Achievable – can the objective be achieved in the proposed time frame with the resources available? Relevant/Realistic – is the objective directly related to the overarching communication goal from your communication plan? Time-bound – have deadlines been set? (Example: By December 2012 (time-bound), there will be a 5% increase (measureable) in recognition of the immunization campaign name (specific), as measured through surveying, by moms of children under two in the Metro Atlanta area (specific).) I. II. III. Additional information on writing SMART objectives can be found at and 3. Define Audience Communication Needs People access information in various ways, at different times of the day, and for different reasons. If possible, define your audience needs by using market research and other data. You can use the following resources: • • Describe your audiences and their health information needs. 4. Goal Integration a) Describe how your social media objectives support your organization’s mission and/or overall communications plan.
Social%20Media%20Communications%20Strategies%20Worksheet.docx