with the instructor, students should contact the Academic Success Center () at 577-3165. Course Schedule: Tentative course outline; subject to change. Week Unit Topic(s) Reading(s) Assignment 1 SEM Industry Course Intro - Vogel CH 2, Landscape History 12, 13 2 Consumers of - Veeck CH 1 Case Study 1 SEM - Spoelstra CH 11-12 - Case: NHL 3 SEM Venues - R&S CH 1, Site Visit 2, 7 League Dynamics 4 Midterm I 5 Selling SEM Marketing -Rein 91-230 Advertising Guest Speaker 6 Revenue - Case: Case Study 2 Generation Female Fans; - R&S CH 8 Media Guest Speaker 7 Contemporary Elite - Spoelstra Case Study 3 Issues Entertainment CH 2 - Case: MLBAM 8 Niche & - CH 4 Emerging - Spoelstra Markets CH 1 Minor Leagues Guest Speaker 9 - Rosentraub Case Study 4 Planning Major League Winners Case: DD 10 Midterm II 11 Poster Night Poster
with the instructor, students should contact the Academic Success Center () at 577-3165. Course Schedule: Tentative course outline; subject to change. Week Unit Topic(s) Reading(s) Assignment 1 SEM Industry Landscape Course Intro History - Vogel CH 2, 12, 13 2 Consumers of SEM - Veeck CH 1 - Spoelstra CH 11-12 - Case: NHL Case Study 1 3 SEM Venues Site Visit League Dynamics - R&S CH 1, 2, 7 4 Midterm I 5 Selling SEM Marketing Advertising Guest Speaker -Rein 91-230 6 Revenue Generation Media Guest Speaker - Case: Female Fans; - R&S CH 8 Case Study 2 7 Contemporary Issues Elite Entertainment - Spoelstra CH 2 - Case: MLBAM Case Study 3 8 Niche & Emerging Markets Minor Leagues Guest Speaker - CH 4 - Spoelstra CH 1 9 Planning - Rosentraub Major League Winners Case: DD Case Study 4 10 Midterm II 11 Poster Night Poster
sem_7100_syllabus_fall_2017.docx