How to cite this article in bibliographies / References Y de Guinea, J Villafañe, C Caffarel-Serra (2018): for the assessment of media “Research reputation”. 73, pp. 845 to 869. Revista Latina de Comunicación Social, DOI: Research for the assessment of media reputation Yolanda Ortiz de Guinea [] Temporary Full Professor, Department of Communication and Sociology, Universidad Rey Juan Carlos (URJC), Spain - [] Senior Lecturer, Department of Applied Communication, Universidad Justo Villafañe Complutense de Madrid (UCM), Spain - Carmen Caffarel-Serra [] Senior Lecturer, Department of Communication and Sociology, Universidad Rey Juan Carlos (URJC), Spain - Abstract Introduction. The article presents the results of a pre-test conducted in Castellón in 2017 as part of the R&D project titled reputation in Spain and Europe” (CSO2017-87513-R). Methods. A “Media questionnaire exploring media reputation’s journalistic and business variables and 31 dependent variables was applied to 24 highly knowledgeable panellists. Questionnaire data were used to establish the journalistic and business variables of media reputation and the stakeholders on which media reputation depends. Results and conclusions. It has been concluded that it is not possible to assign a standardised media reputation profile to stakeholders, that the most economically important stakeholders are those that are more highly valued by panellists and that there are two defining values in media reputation: journalistic excellence and economic viability of the medium. Keywords Media-corporate reputation; journalistic reputation; stakeholders; media reputation profile. Contents 1. Introduction. 2. Methods. 3. Results. 4. Conclusions. 5. References. Translation by CA Martínez-Arcos (PhD in Communication, University of London)
How to cite this article in bibliographies / References Y de Guinea, J Villafañe, C Caffarel-Serra (2018): “Research for the assessment of media reputation”. Revista Latina de Comunicación Social, 73, pp. 845 to 869. DOI: Research for the assessment of media reputation Yolanda Ortiz de Guinea [] Temporary Full Professor, Department of Communication and Sociology, Universidad Rey Juan Carlos (URJC), Spain - Justo Villafañe [] Senior Lecturer, Department of Applied Communication, Universidad Complutense de Madrid (UCM), Spain - Carmen Caffarel-Serra [] Senior Lecturer, Department of Communication and Sociology, Universidad Rey Juan Carlos (URJC), Spain - Abstract Introduction. The article presents the results of a pre-test conducted in Castellón in 2017 as part of the R&D project titled “Media reputation in Spain and Europe” (CSO2017-87513-R). Methods. A questionnaire exploring media reputation’s journalistic and business variables and 31 dependent variables was applied to 24 highly knowledgeable panellists. Questionnaire data were used to establish the journalistic and business variables of media reputation and the stakeholders on which media reputation depends. Results and conclusions. It has been concluded that it is not possible to assign a standardised media reputation profile to stakeholders, that the most economically important stakeholders are those that are more highly valued by panellists and that there are two defining values in media reputation: journalistic excellence and economic viability of the medium. Keywords Media-corporate reputation; journalistic reputation; stakeholders; media reputation profile. Contents 1. Introduction. 2. Methods. 3. Results. 4. Conclusions. 5. References. Translation by CA Martínez-Arcos (PhD in Communication, University of London)
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