Applying Core Real Estate Skills Business: Business: Business: Business: Financing Product Knowledge Investment Knowledge Technology Use Know about a range of Help clients understand Use technology to Know second-home property types. Keep up and evaluate investment communicate and financing, down to date on new potential and provide a market services and payment and properties, recreational neutral sounding board properties to underwriting standards, facilities, and potential for decision making. 1031 exchanges, trusts, distance customers. investment properties. investments, and Safeguard client and ownership options. customer data. Business: Interpersonal: Interpersonal: Interpersonal: Negotiation Communication Patience Customer Service Develop a style and Know how to conduct Be patient! It may take Extend service beyond methods for a range of long-distance several to complete the transaction. Provide clients and negotiations and work a transaction. Purchase support for communications, ability with keepers” and of a second home is distance clients and “gate to interpret nonverbal negotiators who are not always optional. customers. signals, and the decision makers. cultural communications. Interpersonal: Interpersonal: Risk Management: Risk Management: Mindset Community Activities Regulatory Knowledge Representation Adopt an Get involved with Know about Familiarize clients and “ambassador” mindset. Know about tourist councils. environmental issues customers with state local issues and trends Influence community and property use and local practices and as well as market issues impacting visitors restrictions. agency relationships. demographics. and investors. Risk Management: Marketing: Marketing: Marketing: Tax Issues Outreach Presentation Skills Networking Know about tax issues methods to reach Adapt presentations to Develop a referral affecting investment and customers in other the property, market, network beyond local second homes. locales and countries. area, and client area. Maintain a local Know how to market the expectations, and network of specialized area, properties, and personal appearance to service providers. unique and high-end the resort area. homes.
Applying Core Real Estate Skills Business: Product Knowledge Know about a range of property types. Keep up to date on new properties, recreational facilities, and potential investment properties. Business: Financing Know second-home financing, down payment and underwriting standards, 1031 exchanges, trusts, investments, and ownership options. Business: Investment Knowledge Help clients understand and evaluate investment potential and provide a neutral sounding board for decision making. Business: Technology Use Use technology to communicate and market services and properties to customers. Safeguard client and customer data. Business: Negotiation Know how to conduct long-distance negotiations and work with “gate keepers” and negotiators who are not the decision makers. Interpersonal: Communication Develop a style and methods for a range of clients and distance communications, ability to interpret nonverbal signals, and communications. Interpersonal: Patience Be patient! It may take several to complete a transaction. Purchase of a second home is always optional. Interpersonal: Customer Service Extend service beyond the transaction. Provide support for clients and customers. Interpersonal: Mindset Adopt an “ambassador” mindset. Know about local issues and trends as well as market demographics. Interpersonal: Community Activities Get involved with tourist councils. Influence community issues impacting visitors and investors. Risk Management: Regulatory Knowledge Know about environmental issues and property use restrictions. Risk Management: Representation Familiarize clients and customers with state and local practices and agency relationships. Risk Management: Tax Issues Know about tax issues affecting investment and second homes. Marketing: Outreach methods to reach customers in other locales and countries. Know how to market the area, properties, and unique and high-end homes. Marketing: Presentation Skills Adapt presentations to the property, market, area, and client expectations, and personal appearance to the resort area. Marketing: Networking Develop a referral network beyond local area. Maintain a local network of specialized service providers. distance cultural
RSPS_Course_Master_Manual.docx