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Donovan, D. T., Brown, T. J., & Mowen, J. C. (2004). Internal benefits of service-worker customer orientation: Job satisfaction, commitment, and organizational citizenship behaviors. Journal of Marketing, 68(1), 128-146. Du, S., Bhattacharya, C. B., & Sen, S. (2007). Reaping relational rewards from corporate social responsibility: the role of competitive positioning. International Journal of Research in Marketing, 24(3), 224-241. The Economist (2012). Faith in world leaders: Busted trust. http://www.economist.com/blogs/newsbook/2012/01/faith-world-leaders. Eisingerich, A. B., Rubera, G., Seifert, M., & Bhardwaj, G. (2011). Doing good and doing better despite negative information? the role of corporate social responsibility in consumer resistance to negative information. Journal of Service Research, 14(1), 60-75. P. S., Mohr, L. A., & Webb, D. J. (2000). Charitable programs and the retailer: do they mix? Journal of Retailing, 76(3), 393-406. Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34(2), 147-157. Elsbach, K. D., & Bhattacharya, C. B. (2001). Defining who you are by what you’re not: organizational disidentification and the National Association. Organization Science, 12(4), 393-413. Fazio, R. H. (1990). Multiple processes by which attitudes guide behavior: the MODE model as an integrative framework. In M. Zanna (Ed.), Advances in experimental social psychology (pp. 75-109). Orlando, FL: Academic Press. Fein, S., Hilton, J. L., & Miller, D. T. (1990). Suspicion of ulterior motivation and the correspondence bias. Journal of Personality and Social Psychology, 58(5), 753-764.
Skarmeas%20and%20Leonidou%2C%202013%2C%20JBR%20Final%20Accepted%20Version.docx