Evaluation Both process and outcome evaluation methods will be used to measure the efficacy and impact of this smoking cessation program in Logan County. A formative evaluation will target health care providers involved in the rollout of the program to gather quantitative data on the number of patients with whom they have initiated smoking cessation conversations as well as qualitative data on the clinical care plan and ease of understanding care processes. Participants in the program including the smokers who are identified for treatment will be surveyed to gather information about whether they found the program accessible and helpful. Finally, the program will gather data about smokers in the county who have not been referred for treatment or have not accessed the primary care providers in the county to learn about the program. By using the clinics’ electronic medical record we will be able to collect information about the number of patients who smoke, who had a conversation with the primary care physician about smoking, whether they were referred to the smoking cessation navigator and which of the other treatment modalities they took advantage of. Finally, the program will offer statistics on the number of quit attempts and the number of successful quit attempts among patients. From the Colorado QuitLine program, the program can access statistics that will reveal the number of people who participate from our targeted geographical area, when they accessed the QuitLine, how often they call and whether they found success. Based on the outcomes of the initial rollout of the program, we can decide whether to begin marketing smoking cessation as call to action to increase patient visits to primary care providers. If this direction is chosen, we will use focus groups to test marketing messages and material and do a further marketing analysis for that type of a program.
Evaluation Both process and outcome evaluation methods will be used to measure the efficacy and impact of this smoking cessation program in Logan County. A formative evaluation will target health care providers involved in the rollout of the program to gather quantitative data on the number of patients with whom they have initiated smoking cessation conversations as well as qualitative data on the clinical care plan and ease of understanding care processes. Participants in the program including the smokers who are identified for treatment will be surveyed to gather information about whether they found the program accessible and helpful. Finally, the program will gather data about smokers in the county who have not been referred for treatment or have not accessed the primary care providers in the county to learn about the program. By using the clinics’ electronic medical record we will be able to collect information about the number of patients who smoke, who had a conversation with the primary care physician about smoking, whether they were referred to the smoking cessation navigator and which of the other treatment modalities they took advantage of. Finally, the program will offer statistics on the number of quit attempts and the number of successful quit attempts among patients. From the Colorado QuitLine program, the program can access statistics that will reveal the number of people who participate from our targeted geographical area, when they accessed the QuitLine, how often they call and whether they found success. Based on the outcomes of the initial rollout of the program, we can decide whether to begin marketing smoking cessation as call to action to increase patient visits to primary care providers. If this direction is chosen, we will use focus groups to test marketing messages and material and do a further marketing analysis for that type of a program.
Smoking-Cessation_Logan.Co_.docx