Sunday, Feb 5th Guitar 11:31PM SWOT Analysis Introduction: This business would sell high-end, hand-crafted furniture that is made of, or inspired by, musical instruments. These would be marketed to musicians, their families (gifts), recording studios and high-end art collectors or venues. Recommendations: Capitalize on the market segment, especially baby boomers, that is already tuned into a marketing stream, i.e. music stores, tablature websites for guitar players, piano music stores, song-writing publications, and instrument related sites and magazines. Target Market Research Personas – Retirement Hey Hey, My My: Aging Rock Fans Still Hold Their Lighters High By TAMMY La GORCE APRIL 7, 2017 New York Times Joanne Warren, center, and Mark Hover, right, listening to Yonder Mountain String Band on Thursday night at the Belly Up Tavern in Solana Beach, Calif. Now that he is retired, Mr. Hover, 65, says he attends more than 100 concerts a year. Credit Carlos Gonzalez for The New York Times Pete Townshend of the Who struck a nerve with rock roll rebels in 1965 with the line hope I die before I get old.” ’n’ “I But something has happened in the five decades since he wrote Generation”: The boomer generation got older, yet “My continued to love rock roll. Now, as many of those early fans enter retirement, they are still boarding buses and trudging ’n’ through muddy fields to see their favorite bands.
Guitar Sunday, Feb 5th 11:31PM SWOT Analysis Introduction: This business would sell high-end, hand-crafted furniture that is made of, or inspired by, musical instruments. These would be marketed to musicians, their families (gifts), recording studios and high-end art collectors or venues. Recommendations: Capitalize on the market segment, especially baby boomers, that is already tuned into a marketing stream, i.e. music stores, tablature websites for guitar players, piano music stores, song-writing publications, and instrument related sites and magazines. Target Market Research – Personas Retirement Hey Hey, My My: Aging Rock Fans Still Hold Their Lighters High By TAMMY La GORCE APRIL 7, 2017 New York Times Joanne Warren, center, and Mark Hover, right, listening to Yonder Mountain String Band on Thursday night at the Belly Up Tavern in Solana Beach, Calif. Now that he is retired, Mr. Hover, 65, says he attends more than 100 concerts a year. Credit Carlos Gonzalez for The New York Times Pete Townshend of the Who struck a nerve with rock ’n’ roll rebels in 1965 with the line “I hope I die before I get old.” But something has happened in the five decades since he wrote “My Generation”: The boomer generation got older, yet continued to love rock ’n’ roll. Now, as many of those early fans enter retirement, they are still boarding buses and trudging through muddy fields to see their favorite bands.
smmp-musical-chairs-bennett-final-4-23-17.docx