3.6. “Come, “Hello “Welcome Catchphrase come, come everyone to all one more to play, you Clip and my fun time to like MikelTube welcome to friends” Nico’s Arantxa’s a new worlds” toys” video” 3.7. Parents Whenever it Constantly Whenever it Constantly talking about appears and appears and No brands positively positively positively positively Source: Authors’ adaptation of the model of McRoberts (2016). et al. Although the of McRoberts (2016) establishes three levels to classify the editing et al. complexity of content (low, medium and high), table 5 only presents two complexity levels since none of the analysed channels had a medium level. As we can see in table 5, the editing complexity of the contents is low in most cases, producing a more natural effect that is closer to viewers, except in which is more professional. MikelTube, Table 5. Indicators of editing complexity. La Los Los diversión juguetes Juguetes MikelTube mundos de de MaryVer de Nico Martina Arantxa % % % % % 4.1. 100 100 - 80 80 Low 4.3. - - 100 20 20 High (N) 5 5 5 5 5 Source: Authors’ adaptation of the model of McRoberts (2016). et al.
3.6. Catchphrase to all my fun friends” “Come, come, come to play, you like Arantxa’s toys” Clip MikelTube “Welcome one more time to Nico’s worlds” “Hello everyone and welcome to a new video” 3.7. Parents talking about brands Whenever it appears positively Constantly and positively Whenever it appears positively Constantly and positively No Source: Authors’ adaptation of the model of McRoberts et al. (2016). Although the of McRoberts et al. (2016) establishes three levels to classify the editing complexity of content (low, medium and high), table 5 only presents two complexity levels since none of the analysed channels had a medium level. As we can see in table 5, the editing complexity of the contents is low in most cases, producing a more natural effect that is closer to viewers, except in MikelTube, which is more professional. Table 5. Indicators of editing complexity. La diversión de Martina Los juguetes de Arantxa MikelTube Los mundos de Nico Juguetes MaryVer % % % % % 4.1. Low 100 100 - 80 80 4.3. High - - 100 20 20 (N) 5 5 5 5 5 Source: Authors’ adaptation of the model of McRoberts et al. (2016).
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