Knowledge of the functioning of a communication department, its D12 4.17 0.86 5 direction and management of knowledge and intangible assets Knowledge of the evolution and social D13 3.90 1.04 4 impact of contemporary ICT Knowledge of the media’s D14 structure and 3.77 1.06 5 main platforms and formats Knowledge of the theories of advertising, D15 3.23 1.15 3 public relations and corporate communication Knowledge of the methods of creative thinking (schools, D16 methods and 3.06 1.12 4 techniques), processes and their analysis Knowledge of the historical, D17 3.27 1.18 3 political, economic,
D12 Knowledge of the functioning of a communication department, its direction and management of knowledge and intangible assets 4.17 0.86 5 D13 Knowledge of the evolution and social impact of contemporary ICT 3.90 1.04 4 D14 Knowledge of the media’s structure and main platforms and formats 3.77 1.06 5 D15 Knowledge of the theories of advertising, public relations and corporate communication 3.23 1.15 3 D16 Knowledge of the methods of creative thinking (schools, methods and techniques), processes and their analysis 3.06 1.12 4 D17 Knowledge of the historical, political, economic, 3.27 1.18 3
RLCS-paper1258en.docx