A single Facebook Fanpage/ Group/ Event is set up. All the relevant departmental staff are given access to this page as Administrators. A group is created for the administrators of the presence to discuss ideas and share best practice or where necessary they should join the current Social Media Support group. Some ground rules are deciphered for the users and the staff (feel free to use those already mentioned) Access is permitted to the Social Media Officer who can help with any issues that may arise and the Back-Up profile is added. It is worth Considering; Privacy settings. Will staff need a separate Facebook profile or can they ensure their current Facebook profile is adequately private? Content. Consider the content at certain points of the year. Applications, Admissions, Exam times, essay deadlines, dates of reading week and module information. Don’t just focus on text. Pictures, blogs, videos and games are more interesting. Perhaps you could create a document of items that you will post and give somebody the responsibility of ensuring these are actively engaged with. Management. It is recommended that the task of maintaining the page is allocated to one member of staff that can check it daily in the morning and send bilingual updates. This colleague will post under the departmental profile. It is also advisable that when other staff members wish to post information or to answer questions, they do this as themselves. This means that the timing of content can be safeguarded and will avoid duplication. The allocation of roles within the Social Media team is important. Boundaries. How many hours will you spend on the page? When is it ok to use the page? How quickly will you get back to questions? Are Staff ready to switch over and become more digital? Don’t ignore questions that are unrelated to your area. Respond to everyone in a friendly tone. Understanding. Tell everybody in the department about the Facebook page. It’s important everybody knows what is going on. You might like to consider shifting responsibilities to accommodate for Facebook. Marketing. Consider a launch. We can tell people about this page through: The Weekly Email Virally through Twitter and Facebook Through Staff promotion As an email footer By telling students about it through a departmental email.
A single Facebook Fanpage/ Group/ Event is set up. All the relevant departmental staff are given access to this page as Administrators. A group is created for the administrators of the presence to discuss ideas and share best practice or where necessary they should join the current Social Media Support group. Some ground rules are deciphered for the users and the staff (feel free to use those already mentioned) Access is permitted to the Social Media Officer who can help with any issues that may arise and the Back-Up profile is added. It is worth Considering; Privacy settings. Will staff need a separate Facebook profile or can they ensure their current Facebook profile is adequately private? Content. Consider the content at certain points of the year. Applications, Admissions, Exam times, essay deadlines, dates of reading week and module information. Don’t just focus on text. Pictures, blogs, videos and games are more interesting. Perhaps you could create a document of items that you will post and give somebody the responsibility of ensuring these are actively engaged with. Management. It is recommended that the task of maintaining the page is allocated to one member of staff that can check it daily in the morning and send bilingual updates. This colleague will post under the departmental profile. It is also advisable that when other staff members wish to post information or to answer questions, they do this as themselves. This means that the timing of content can be safeguarded and will avoid duplication. The allocation of roles within the Social Media team is important. Boundaries. How many hours will you spend on the page? When is it ok to use the page? How quickly will you get back to questions? Are Staff ready to switch over and become more digital? Don’t ignore questions that are unrelated to your area. Respond to everyone in a friendly tone. Understanding. Tell everybody in the department about the Facebook page. It’s important everybody knows what is going on. You might like to consider shifting responsibilities to accommodate for Facebook. Marketing. Consider a launch. We can tell people about this page through: The Weekly Email Virally through Twitter and Facebook Through Staff promotion As an email footer By telling students about it through a departmental email.
Social-Media-website-supporting-document.docx