Youth age years old Youth believe will perceive Liquor that alcohol is that alcohol is Enhance licensees do not easy to obtain knowledge and difficult to from liquor believe they Measure: Number of RBS of liquor obtain as will be caught licensees in trainings. measured by licensee Responsible Beverage Liquor selling alcohol the Target: Increase number of employees MIHYS. Server/Seller Trainings licensees will community to minors RBS trainings held from X to (Environmental) refuse to (Access & Y in year 1, as measured by Target: minors Availability) internal record keeping. Underage Reduce Alcohol Drinking Use by 15% among 12 to 18 Youth do not year population believe they in Local Service Increase will be caught Parents are not Area. (2020). parent’s Parent Media Campaign Parents will – drinking aware of Increase the number of knowledge and Monitoring Tips/Parent increase their alcohol by underage parents who learn what they Youth ages 12 use of practices Meet-Ups. monitoring of parents drinking and can do to monitor their to 18 believe to monitor their (Information youth around (Enforcement what they can child’s behavior. they will be child’s use of Dissemination/Education) alcohol use as and/or do to prevent it. caught by their alcohol Perception of parents. Risk
Underage Drinking Youth believe that alcohol is easy to obtain from liquor licensees in the community (Access & Availability) Liquor licensees do not believe they will be caught selling alcohol to minors Enhance knowledge and of liquor licensee employees Responsible Beverage Server/Seller Trainings (Environmental) Measure: Number of RBS trainings. Target: Increase number of RBS trainings held from X to Y in year 1, as measured by internal record keeping. Liquor licensees will refuse to minors Youth age years old will perceive that alcohol is difficult to obtain as measured by MIHYS. Target: Reduce Alcohol Use by 15% among 12 to 18 year population in Local Service Area. (2020). Youth ages 12 to 18 believe they will be caught by their parents. Youth do not believe they will be caught drinking alcohol by parents (Enforcement and/or Perception of Risk Parents are not aware of underage drinking and what they can do to prevent it. Increase parent’s knowledge and use of practices to monitor their child’s use of alcohol Parent Media Campaign – Monitoring Tips/Parent Meet-Ups. (Information Dissemination/Education) Increase the number of parents who learn what they can do to monitor their child’s behavior. Parents will increase their monitoring of youth around alcohol use as
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