character is more to be praised than outstanding talent. Most talents are, to “Good some extent, a gift. Good character, by contrast, is not given to us. We have to build it piece by piece—by thought, choice, courage and determination” John Luther, American Lawyer. Think About It This is a list of questions that you should be asking yourself? Questions for creating your personal code: What kind of values did your parents try to install into you as a Your church? School? Individual teachers? Mentors? Which ones stuck with you? What experience in your childhood altered the way you value things in your life? What experiences as an adult (both personal and professional) have had an impact on what you value? To whom are you loyal? (Consider yourself, your employers/clients, your family, your profession, and society for starters.) What kind of ethical style do you have? Virtuous? Intuitive? Empathetic? Darwinian or Machiavellian? What have you done in your past when with ethical dilemmas? (Parsons) Moral development It is important, especially when dealing with public relations to take into account one’s own moral development. Moral development refers to the way in which we as individuals formulate a sense of morality as we develop as human beings (Parsons). you don’t have a strong moral base, you will probably make mistakes that “If will destroy you,” says Steinmentz.
“Good character is more to be praised than outstanding talent. Most talents are, to some extent, a gift. Good character, by contrast, is not given to us. We have to build it piece by piece—by thought, choice, courage and determination” John Luther, American Lawyer. Think About It This is a list of questions that you should be asking yourself? Questions for creating your personal code: What kind of values did your parents try to install into you as a Your church? School? Individual teachers? Mentors? Which ones stuck with you? What experience in your childhood altered the way you value things in your life? What experiences as an adult (both personal and professional) have had an impact on what you value? To whom are you loyal? (Consider yourself, your employers/clients, your family, your profession, and society for starters.) What kind of ethical style do you have? Virtuous? Intuitive? Empathetic? Darwinian or Machiavellian? What have you done in your past when with ethical dilemmas? (Parsons) Moral development It is important, especially when dealing with public relations to take into account one’s own moral development. Moral development refers to the way in which we as individuals formulate a sense of morality as we develop as human beings (Parsons). “If you don’t have a strong moral base, you will probably make mistakes that will destroy you,” says Steinmentz.
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