Projected Target Name Description Purpose/Notes Cost List whether Name, ex. Amount Brief description of Briefly describe how the General Media, Facebook Ads budgeted the media; details media supports the overall HS, College, about what will be run marketing strategy; which Prior Service, objective is it part of RPI or Event Purchase difficult to Supplement larger events Example: RPI $10,000 obtain items, where normal quantities of specialized items, RPI are not available; COI/VIP/Lead specially branded customize for events such items and supplement as educational conferences what is already offered to meet target audience on Mission Zone needs Provide a description of how the you will track ROI and the plan for making changes to the marketing plan based on these findings. Example: All advertising/marketing efforts will tie into and support the national campaign, incorporate the NGB-approved logo/call-to-action, as well as, state run social media site URLs. Example: All digital/electronic programming will be monitored to ensure ROI is effective CIDs, click-through rates, impressions, and social media analytics. Reports will be generated on a quarterly basis, at minimum, for both email blast/mobile campaigns and social media, with adjustments made to both based on an ongoing basis. Recommend including the elements identified in NGR 601-1, 7-6, Marketing Plan, that are not covered in the marketing plan. This could include a detailed market analysis, identification of target audiences, advertising strategy, creative strategy, media plan, and promotional strategy. Refer to NGR 601-1, 7-6 for additional guidance. This may also include any additional information the co/det would like to provide, including projects, unfunded requests, and justification for certain elements of the marketing plan. ANNEX Outdoor/Out-of-Home. Includes plans for billboard advertising, transit media, etc.
Target Name Projected Cost Description Purpose/Notes List whether General Media, HS, College, Prior Service, RPI or Event Name, ex. Facebook Ads Amount budgeted Brief description of the media; details about what will be run Briefly describe how the media supports the overall marketing strategy; which objective is it part of Example: COI/VIP/Lead RPI $10,000 Purchase difficult to obtain items, specialized items, specially branded items and supplement what is already offered on Mission Zone Supplement larger events where normal quantities of RPI are not available; customize for events such as educational conferences to meet target audience needs Provide a description of how the you will track ROI and the plan for making changes to the marketing plan based on these findings. Example: All advertising/marketing efforts will tie into and support the national campaign, incorporate the NGB-approved logo/call-to-action, as well as, state run social media site URLs. Example: All digital/electronic programming will be monitored to ensure ROI is effective CIDs, click-through rates, impressions, and social media analytics. Reports will be generated on a quarterly basis, at minimum, for both email blast/mobile campaigns and social media, with adjustments made to both based on an ongoing basis. Recommend including the elements identified in NGR 601-1, 7-6, Marketing Plan, that are not covered in the marketing plan. This could include a detailed market analysis, identification of target audiences, advertising strategy, creative strategy, media plan, and promotional strategy. Refer to NGR 601-1, 7-6 for additional guidance. This may also include any additional information the co/det would like to provide, including projects, unfunded requests, and justification for certain elements of the marketing plan. Outdoor/Out-of-Home. Includes plans for billboard advertising, transit media, etc. ANNEX
RRB%20Marketing%20SOP%2020140902.docx