Provide a description of your marketing plan and strategy. Briefly mention what information and/or research helped develop the plan. The first column below should include the Mission Priority (see Priorities” listed previously above) and the corresponding Marketing Objective (see “Mission “Overall Marketing & Advertising Objectives for FY15” listed previously above). The second column details the overall strategy, creative and promotional strategies. The final column identifies some of the media elements that will support the strategy. An example is provided in the first row. Mission Strategy Elements Ex: Improve Officer Expand college marketing efforts through Facebook ads accession rate by 5% to digital and social marketing Email blast campaigns achieve >85% Highlight educational benefit information Mobile ad campaigns benchnark: Increase the in messaging to college students and Direct Mail number of qualified leads recent college graduates for Officer accessions Implement internal marketing strategies to ARNG Soldiers that have recently graduated from college and are OCS eligible. Briefly explain any components to the marketing strategy or elements that are new. State Funds This chart may vary from area to area, based on level of planning. Should be detailed or broken into general categories and estimate projected cost.
Provide a description of your marketing plan and strategy. Briefly mention what information and/or research helped develop the plan. The first column below should include the Mission Priority (see “Mission Priorities” listed previously above) and the corresponding Marketing Objective (see “Overall Marketing & Advertising Objectives for FY15” listed previously above). The second column details the overall strategy, creative and promotional strategies. The final column identifies some of the media elements that will support the strategy. An example is provided in the first row. Mission Strategy Elements Ex: Improve Officer accession rate by 5% to achieve >85% benchnark: Increase the number of qualified leads for Officer accessions Expand college marketing efforts through digital and social marketing Highlight educational benefit information in messaging to college students and recent college graduates Implement internal marketing strategies to ARNG Soldiers that have recently graduated from college and are OCS eligible. Facebook ads Email blast campaigns Mobile ad campaigns Direct Mail Briefly explain any components to the marketing strategy or elements that are new. State Funds This chart may vary from area to area, based on level of planning. Should be detailed or broken into general categories and estimate projected cost.
RRB%20Marketing%20SOP%2020140902.docx