As stated earlier, it is concluded that the presented information does influence the judgment, via Furthermore, the content of the information is related to the target that has to be affect. judged. Slovic (2005) further reveres to a study that presented affect-laden scenarios and anecdotes in a narrative format, but comparable to Slovic’s study the content was again related to the risk that has to be judged. The next paragraph explains the which is invented by Affect Heuristic Slovic to explain the findings of his studies. Explaining the findings in of the Affect Heuristic Slovic created the term to name the reliance on feelings to judge risks, Affect Heuristic “with the experienced feelings being used as information in the decision process” (Slovic et al., 2005, p.35). He chose for the term because Slovic is of the opinion that people heuristic commit mistakes if they rely on their good or bad feeling towards something to make a fast, instinctive and intuitive decision. This opinion is not backed by ever scientist. Bless (2002) e.g. emphasises signal function of affective states”. According to him, affective states “the serve as a signal that makes it possible to react on changing situations immediately without extensive information processing. Therefore, if an immediate and fast reaction to a threat is demanded by the situation relying on affect can even safe lives. Slovic defines as the whisper of emotion”. He wants to make clear that he does affect “faint not mean the visceral emotion (such as fear), but feeling state” that demarcate positive “the “a or negative quality of a stimulus.” (Slovic et al., 2005, p.35). Some aspects are especially important for this review. The affective response occurs rapidly and automatically, with or without consciousness and gives information about the goodness or badness of the stimuli (related Note also that Slovic does not mean strong emotions affect). by using the term affect.
As stated earlier, it is concluded that the presented information does influence the judgment, via affect. Furthermore, the content of the information is related to the target that has to be judged. Slovic (2005) further reveres to a study that presented affect-laden scenarios and anecdotes in a narrative format, but comparable to Slovic’s study the content was again related to the risk that has to be judged. The next paragraph explains the Affect Heuristic which is invented by Slovic to explain the findings of his studies. Explaining the findings in of the Affect Heuristic Slovic created the term Affect Heuristic to name the reliance on feelings to judge risks, “with the experienced feelings being used as information in the decision process” (Slovic et al., 2005, p.35). He chose for the term heuristic because Slovic is of the opinion that people commit mistakes if they rely on their good or bad feeling towards something to make a fast, instinctive and intuitive decision. This opinion is not backed by ever scientist. Bless (2002) e.g. emphasises “the signal function of affective states”. According to him, affective states serve as a signal that makes it possible to react on changing situations immediately without extensive information processing. Therefore, if an immediate and fast reaction to a threat is demanded by the situation relying on affect can even safe lives. Slovic defines affect as the “faint whisper of emotion”. He wants to make clear that he does not mean the visceral emotion (such as fear), but “the feeling state” that demarcate “a positive or negative quality of a stimulus.” (Slovic et al., 2005, p.35). Some aspects are especially important for this review. The affective response occurs rapidly and automatically, with or without consciousness and gives information about the goodness or badness of the stimuli (related affect). Note also that Slovic does not mean strong emotions by using the term affect.
Sander-S-S0119288-Bachelorthese.docx