April 18 Ch. 12 Sponsorship , product placements, and branded entertainment April 20 Ch. 12 Sponsorship , product placements, and branded entertainment April 22 Simulations #7 & #8 April 25 Test 3 Ch 9-12 April 27 Special product placement April 29 Simulations #9 & # 10 Study for Exam May 2 Special product placement May 4 Ch. 13 Public relations, influencer marketing, social Read Chapter 10 and corporate advertising May 6 Ch. 13 Public relations, influencer marketing, social media, Read Chapter 11 and corporate advertising May 9 Ch. 13 Public relations, influencer marketing, social media, Read Chapter 12 and corporate advertising May 16 Comprehensive Final Exam (May be optional)* 1.30-4 pm *Comprehensive Final is if class does not meet 80% rule. Tentative Class Schedule Date Topic Assignment Aug 24 & 26 Class Overview Get book Aug 28 Ch. 1 The world of integrated marketing communications Read Chapter 2
April 18 Ch. 12 Sponsorship , product placements, and branded entertainment April 20 Ch. 12 Sponsorship , product placements, and branded entertainment April 22 Simulations #7 & #8 April 25 Test 3 Ch 9-12 April 27 Special product placement April 29 Simulations #9 & # 10 Study for Exam May 2 Special product placement May 4 Ch. 13 Public relations, influencer marketing, social and corporate advertising Read Chapter 10 May 6 Ch. 13 Public relations, influencer marketing, social media, and corporate advertising Read Chapter 11 May 9 Ch. 13 Public relations, influencer marketing, social media, and corporate advertising Read Chapter 12 May 16 1.30-4 pm Comprehensive Final Exam (May be optional)* *Comprehensive Final is if class does not meet 80% rule. Tentative Class Schedule Date Topic Assignment Aug 24 & 26 Class Overview Get book Aug 28 Ch. 1 The world of integrated marketing communications Read Chapter 2
Spring%20%202016%20MKT%204354%2010%20am%20%20Market%20Promotions%20final.docx