the same style (= intermodally congruent) is rated more towards coherent architecture – with music in agitated the same style (= intermodally congruent) is rated more towards agitated architecture modest – with music in bold the same style baroque is rated (= intermodally more towards bold congruent) is rated more towards bold baroque is more reason – towards feeling feeling architecture complete – with in the incomplete same style (= intermodally congruent) is rated more towards complete 3: Overview of significant effects in study II (α = 0.05). It is noteworthy that four main effects for the factor from the online study were “architecture” confirmed in the second study: baroque architecture is judged to be more modern extraverted, architecture is judged as and connected more with For the rating scale darker, bolder, feeling. grave neither the first nor the second study found a significant main effect. agitated, – (a) (b) (c) (d) (e) (f) Results of study II (selected). Fig. 2: (a) Mean value diagram for the rating scale Aesthetic preference in study II. Modern architecture was preferred (F(1, 75) = 4.930, = 0.029; baroque arch. = 6.03, = 2.05, modern arch. = 6.90, = 2.36). To allow comparison with the other p M SD M SD figures, the diagram shows the mean group values split for the factors and Architecture Music.
the same style (= intermodally congruent) is rated more towards coherent – agitated architecture with music in the same style (= intermodally congruent) is rated more towards agitated modest – bold baroque is rated more towards bold architecture with music in the same style (= intermodally congruent) is rated more towards bold reason – feeling baroque is more towards feeling complete – incomplete architecture with in the same style (= intermodally congruent) is rated more towards complete 3: Overview of significant effects in study II (α = 0.05). It is noteworthy that four main effects for the factor “architecture” from the online study were confirmed in the second study: baroque architecture is judged to be more extraverted, modern architecture is judged as darker, bolder, and connected more with feeling. For the rating scale grave – agitated, neither the first nor the second study found a significant main effect. (a) (b) (c) (d) (e) (f) Fig. 2: Results of study II (selected). (a) Mean value diagram for the rating scale Aesthetic preference in study II. Modern architecture was preferred (F(1, 75) = 4.930, p = 0.029; baroque arch. M = 6.03, SD = 2.05, modern arch. M = 6.90, SD = 2.36). To allow comparison with the other figures, the diagram shows the mean group values split for the factors Architecture and Music.
Siefkes_&_Arielli_Experimental_multimodality_preprint_extended.docx