A few times per year 24 21 40 45 Never Nutritional Influence (%) 2 2 Not at all 5 5 Rarely 32 31 Sometimes 39 42 Most of the time 22 20 Always Health Purchase Intent (%) 39 32 Yes 61 68 No Purchase Intent (%) Definitely would buy 14 8 Probably would buy 22 16 Might or might not buy 21 26 Probably would not buy 21 24 Definitely would not buy 22 26 1 Percentages for two separate days of consumption, where consumers were not identical. References American Association of Cereal Chemists. (1999). Method 66-50 Pasta and Noodle “Approved
A few times per year Never 24 40 21 45 Nutritional Influence (%) Not at all Rarely Sometimes Most of the time Always 2 5 32 39 22 2 5 31 42 20 Health Purchase Intent (%) Yes No 39 61 32 68 Purchase Intent (%) Definitely would buy Probably would buy Might or might not buy Probably would not buy Definitely would not buy 14 22 21 21 22 8 16 26 24 26 1 Percentages for two separate days of consumption, where consumers were not identical. References American Association of Cereal Chemists. (1999). “Approved Method 66-50 Pasta and Noodle
SGI-791N5500434-Final-Report.docx