Cost Plus Value Based Other: The costs of making/obtaining your Based on your competitive product or providing your service, plus advantage and brand enough to make a profit (perceived value) Provide an explanation of your pricing selection. Include strategy info on your major product lines/service offerings. List industry/market practices and any considerations to be discussed with your mentor. Location Do customers visit your physical location? If so, explain how your location affects your customers. (You’ll discuss the physical building itself in the Operations section). Location factors that may benefit your business include: Convenient location for customers Adequate parking for customers Proximity to public transportation or roads Complementary businesses or businesses that draw customers are nearby Consistency with your business
Cost Plus The costs of making/obtaining your product or providing your service, plus enough to make a profit Value Based Based on your competitive advantage and brand (perceived value) Other: Provide an explanation of your pricing selection. Include strategy info on your major product lines/service offerings. List industry/market practices and any considerations to be discussed with your mentor. Location Do customers visit your physical location? If so, explain how your location affects your customers. (You’ll discuss the physical building itself in the Operations section). Location factors that may benefit your business include: Convenient location for customers Adequate parking for customers Proximity to public transportation or roads Complementary businesses or businesses that draw customers are nearby Consistency with your business
SCORE-OnDeck-Business-Plan-Template-Existing-Business.docx