kiss to all Fixed outro Fixed outro outro “A and until the phrase: phrase: phrase: next video” friends, you in the “Goodbye “Good “See friends, bye, this is the end next video, a bye” of today’s super mega video. hug” Goodbye” 2.2. 2,100,000 1,500,000 1,200,000 600,000 184,000 Subscribers 2.3. Thanks Mentions a list Mentions a list Mentions a list Thanks fans in No to followers of fans and of fans and of fans and a clip thanks them thanks them thanks them 2.4. you the you liked forget you liked forget “If “If “Don’t “If “Don’t Requests or video give it a this video don’t to click the the video, click to subscribe, mentions to thumbs up, forget to share it link, give us a here, not here” Like and followers don’t forget to and ask dad or thumbs up and comment” comment and mum to share” not forget “Do subscribe” subscribe” to on the bell to receive notifications” 2.5. Calling attention to Sporadic Frequent Frequent Frequent Frequent specific content 2.6. No specific - - - - - calls of attention 2.7. Parents present in Sporadically Always Sporadically Always Never the video Source: Authors’ adaptation of the model of McRoberts (2016). et al.
“A kiss to all and until the next video” Fixed outro phrase: “Goodbye friends, bye, bye” Fixed outro phrase: “Good friends, this is the end of today’s video. Goodbye” outro phrase: “See you in the next video, a super mega hug” 2.2. Subscribers 2,100,000 1,500,000 1,200,000 600,000 184,000 2.3. Thanks to followers Mentions a list of fans and thanks them Mentions a list of fans and thanks them Mentions a list of fans and thanks them Thanks fans in a clip No 2.4. Requests or mentions to followers “If you the video give it a thumbs up, don’t forget to comment and subscribe” “If you liked this video don’t forget to share it and ask dad or mum to subscribe” “Don’t forget to click the link, give us a thumbs up and share” “If you liked the video, click here, not here” “Don’t forget to subscribe, Like and comment” “Do not forget to on the bell to receive notifications” 2.5. Calling attention to specific content Sporadic Frequent Frequent Frequent Frequent 2.6. No specific calls of attention - - - - - 2.7. Parents present in the video Sporadically Always Sporadically Always Never Source: Authors’ adaptation of the model of McRoberts et al. (2016).
RLCS-paper1303en.docx