Smart City 16 8 16 7 12 12 Start up India 5 2 6 2 5 3 Bullet Train - - - 1 1 - Swachh Bharat 51 37 44 48 39 54 An overall communication strategy for taking the schemes beyond rhetoric is not evident from this Theme orientation is less. It is more and approach” than a communication “publicity” “adverting appeal. To take these schemes much beyond, they not be seen in a political context and their launch should be an inclusive affair of political leaders cutting across party lines. Alok Srivastava; E. Contact: CMS, Research House, Saket Community Centre, New Delhi 110 017; – P. 26851660, 26864020; F. 91-11-26968282; E. info@cmsindia.org ; W.www.cmsindia.org
Smart City 16 8 16 7 12 12 Start up India 5 2 6 2 5 3 Bullet Train - - - 1 1 - Swachh Bharat 51 37 44 48 39 54 An overall communication strategy for taking the schemes beyond rhetoric is not evident from this Theme orientation is less. It is more “publicity” and “adverting approach” than a communication appeal. To take these schemes much beyond, they not be seen in a political context and their launch should be an inclusive affair of political leaders cutting across party lines. Contact: Alok Srivastava; E. CMS, Research House, Saket Community Centre, New Delhi – 110 017; P. 26851660, 26864020; F. 91-11-26968282; E. info@cmsindia.org ; W.www.cmsindia.org
Schemes_that_Caught_the_Attention_of_the_Country_CMS%20Study_May_16.docx