La national Información) growth. Journalist. Director and Aragon founding Profile 3. 6 Digital Digital partner in a press Group digital project pioneer in the 1990s. Director in Online Online Publishers Publishers Association Profile 2. Association Europe. Wide 7 Consulting Europe experience in (OPA creation and Europe) migration in digital media. Source: Authors’ own creation. The research study was developed in three phases. The first phase focused on determining the relevant professional profiles, according to the aforementioned criteria. The second phase consisted in contacting the selected respondents, mainly through LinkedIn, a social network for professional contacts that allowed us to choose the interviewees according to very specific profiles. Once this first contact was made, we set a date and place for the completion of the interview. The interviews were conducted between May and September 2015, in a face-to-face basis and preferably in the workplace of the interviewee, except in cases where the logistics did not allow it. All the interviews were recorded with the explicit permission of the interviewee. All interviews were guided by a questionnaire divided into three major thematic blocks, but this structure was modified when needed during the course of the conversation in order to delve into particularly relevant issues. The questionnaire was structured in three blocks preceded by context information to analyse interviewees’ perception of the digitalisation of the information market and the value provided by the Internet to consumers and the media.
La Información) national growth. 6 Profile 3. Digital press Aragon Digital Group Journalist. Director and founding partner in a digital project pioneer in the 1990s. 7 Profile 2. Consulting Online Publishers Association Europe (OPA Europe) Director in Online Publishers Association Europe. Wide experience in creation and migration in digital media. Source: Authors’ own creation. The research study was developed in three phases. The first phase focused on determining the relevant professional profiles, according to the aforementioned criteria. The second phase consisted in contacting the selected respondents, mainly through LinkedIn, a social network for professional contacts that allowed us to choose the interviewees according to very specific profiles. Once this first contact was made, we set a date and place for the completion of the interview. The interviews were conducted between May and September 2015, in a face-to-face basis and preferably in the workplace of the interviewee, except in cases where the logistics did not allow it. All the interviews were recorded with the explicit permission of the interviewee. All interviews were guided by a questionnaire divided into three major thematic blocks, but this structure was modified when needed during the course of the conversation in order to delve into particularly relevant issues. The questionnaire was structured in three blocks preceded by context information to analyse interviewees’ perception of the digitalisation of the information market and the value provided by the Internet to consumers and the media.
RLCS-paper1159en.docx