Model: Constance Jablonski Product: White Linen’ women’s fragrance ‘Pure Year of creation: 2006 Collection/ Company: Estee Lauder Genre: Advertisement Format: Single-page Magazine spread Image origin/ URL: Image 2: Dior Advertisement Contextual Information: Photographer: Tim Walker Model: Natalie Portman Product: Dior’ women’s fragrance ‘Miss Year of creation: 2013 Collection/ Company: Dior Genre: Advertisement Format: Single-page Magazine spread Image origin/ URL: Comparative Analysis: Both advertisements use young women in opposing ways to represent the product in the – first image the woman’s qualities and her lifestyle transfer signified meaning to the perfume, whereas the second image uses the woman and the consumer’s previous knowledge of the Dior brand for the same purpose.
Model: Constance Jablonski Product: ‘Pure White Linen’ women’s fragrance Year of creation: 2006 Collection/ Company: Estee Lauder Genre: Advertisement Format: Single-page Magazine spread Image origin/ URL: Image 2: Dior Advertisement Contextual Information: Photographer: Tim Walker Model: Natalie Portman Product: ‘Miss Dior’ women’s fragrance Year of creation: 2013 Collection/ Company: Dior Genre: Advertisement Format: Single-page Magazine spread Image origin/ URL: Comparative Analysis: Both advertisements use young women in opposing ways to represent the product – in the first image the woman’s qualities and her lifestyle transfer signified meaning to the perfume, whereas the second image uses the woman and the consumer’s previous knowledge of the Dior brand for the same purpose.
semiotic-lecture.docx