Figure 1: Luxury Consumption of Mainland Chinese versus Hong Kong Chinese Hypotheses: Hypothesis 1: China mainland female consumers rate higher on Status” Oriented “Face/ Values than “Personal/Self Satisfaction” Oriented Value Hypothesis 2: Hong Kong female consumers rate higher on “Personal/Self-satisfactory” Oriented Value than Oriented Value “Face/Status” Hypothesis 3: China mainland female consumers are expected to rate higher on Oriented Value than their Hong Kong counterpart. “Face/Status” Hypothesis 4: Hong Kong Female consumers are expected to rate higher on Oriented than their China mainland counterpart. “Personal/Self-satisfaction” Hypothesis 5: China mainland female consumers who are rated high on “Face/Status” Oriented Value is expected to have higher purchase of luxury items than Hong Kong female consumers who are rated high on “Face/Status” Oriented Value Hypothesis 6: Hong Kong Female consumers who are rated higher on Oriented Value is expected to have higher purchase of luxury items than female consumers who are rated high on Oriented Value “Personal/Self-satisfaction”
Figure 1: Luxury Consumption of Mainland Chinese versus Hong Kong Chinese Hypotheses: Hypothesis 1: China mainland female consumers rate higher on “Face/ Status” Oriented Values than “Personal/Self Satisfaction” Oriented Value Hypothesis 2: Hong Kong female consumers rate higher on “Personal/Self-satisfactory” Oriented Value than “Face/Status” Oriented Value Hypothesis 3: China mainland female consumers are expected to rate higher on “Face/Status” Oriented Value than their Hong Kong counterpart. Hypothesis 4: Hong Kong Female consumers are expected to rate higher on “Personal/Self-satisfaction” Oriented than their China mainland counterpart. Hypothesis 5: China mainland female consumers who are rated high on “Face/Status” Oriented Value is expected to have higher purchase of luxury items than Hong Kong female consumers who are rated high on “Face/Status” Oriented Value Hypothesis 6: Hong Kong Female consumers who are rated higher on Oriented Value is expected to have higher purchase of luxury items than female consumers who are rated high on “Personal/Self-satisfaction” Oriented Value
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