A) develop a marketing plan B) study the strength of the industry C) study the external environment D) determine who the competition is E) develop the strategic plan Page Ref: 163 36) In the context of competitor analysis, businesses that offer identical or similar products are referred to as: A) urgent competitors B) indirect competitors C) direct competitors D) immediate competitors E) straight competitors Page Ref: 164 37) In the context of competitor analysis, ________ close substitutes to the product sold by the firm completing the analysis. A) indirect competitors B) direct competitors C) potential competitors D) impending competitors E) future competitors Page Ref: 164 38) In general, industries are more attractive when: A) the threat of each of the five forces is low B) the majority of the threats are high C) the threat of each of the forces is low nor high D) the majority of the threats are low E) the threat of each of the five forces is high Page Ref: 152 39) Which of Porter's five forces is most closely associated with the concept "barrier to entry"? A) bargaining power of suppliers B) rivalry among existing firms C) threat of substitutes D) bargaining power of buyers E) threat of new entrants Page Ref: 153 40) John Petersen is thinking about starting a firm in the specialty chemical industry. In the industry analysis John has
A) develop a marketing plan B) study the strength of the industry C) study the external environment D) determine who the competition is E) develop the strategic plan Page Ref: 163 36) In the context of competitor analysis, businesses that offer identical or similar products are referred to as: A) urgent competitors B) indirect competitors C) direct competitors D) immediate competitors E) straight competitors Page Ref: 164 37) In the context of competitor analysis, ________ close substitutes to the product sold by the firm completing the analysis. A) indirect competitors B) direct competitors C) potential competitors D) impending competitors E) future competitors Page Ref: 164 38) In general, industries are more attractive when: A) the threat of each of the five forces is low B) the majority of the threats are high C) the threat of each of the forces is low nor high D) the majority of the threats are low E) the threat of each of the five forces is high Page Ref: 152 39) Which of Porter's five forces is most closely associated with the concept "barrier to entry"? A) bargaining power of suppliers B) rivalry among existing firms C) threat of substitutes D) bargaining power of buyers E) threat of new entrants Page Ref: 153 40) John Petersen is thinking about starting a firm in the specialty chemical industry. In the industry analysis John has
sbe_100_midterm_review_spring_2014.docx