What conversion data Identify, disseminate, and implement Public Information Commission (PIC), makes sense for apples effective equity-minded marketing and Admissions and Registrations Council to apples comparison? outreach practices that reach underserved (ARC), outreach directors Diploma Completion populations, and disseminate them % of Diploma TIMELINE: Completers who 2018-19 through continue to accrue Commission/Council Workplans credits after completing. Increase Approximately 330,000 25-44 year olds in the state with at enrollment to close the least some college and a Develop a statewide equity-minded SBCTC and PIC. equity gap for household income under awareness campaign to reach community adult $50,000 a year. members who out’ during high TIMELINE: Fall, 2018 ‘stopped reengagement school or after high school completion to Cost: for students address the value of a postsecondary $300,000 who some Possible Metrics (c): credential. (survey data by be available from college How do we know if the practices Katie Rose at SBCTC.) credits. are equity minded? Do we need outside review/prof. dev? Possible Metrics (d): Note: no horizontal line is needed in this “Hits” cell—all 4 strategies to be used for both 2.1 Surveys and 2.2 Objectives CRM data demonstrating that a hit led to enrollment Onboarding/ 3.1 Increase the We have received a few Simplify entry processes (e.g. rebuild state Admissions application group, WA Entry number of examples of application yield online application form and process and Student Services Commission rates from colleges tracking this students who integrate with CRM information) (WSSSC) enroll after information. Colleges reported applying to the application yield rates between TIMELINE: 2018-2019 colleges with 25% and 50%, with most rates an emphasis on around 30%. Some of the bridging the students who applied and did Assist students through the entry process: Use equity gap. not enroll may enroll later or at CRM/tracking to eliminate common barriers Financial Aid, Admissions & another college, but it appears in the entry process and target those areas Registration Councils that a large number of students (ex: financial aid, placement testing, OER, complete an application and etc.) TIMELINE: never enroll. Work on specific barriers: next year Statewide CRM contract discussion:
What conversion data makes sense for apples to apples comparison? Diploma Completion % of Diploma Completers who continue to accrue credits after completing. Identify, disseminate, and implement effective equity-minded marketing and outreach practices that reach underserved populations, and disseminate them Public Information Commission (PIC), Admissions and Registrations Council (ARC), outreach directors TIMELINE: 2018-19 through Commission/Council Workplans Increase enrollment to close the equity gap for adult reengagement for students who some college credits. Approximately 330,000 25-44 year olds in the state with at least some college and a household income under $50,000 a year. Possible Metrics (c): How do we know if the practices are equity minded? Do we need outside review/prof. dev? Possible Metrics (d): “Hits” Surveys CRM data demonstrating that a hit led to enrollment Develop a statewide equity-minded awareness campaign to reach community members who ‘stopped out’ during high school or after high school completion to address the value of a postsecondary credential. (survey data by be available from Katie Rose at SBCTC.) Note: no horizontal line is needed in this cell—all 4 strategies to be used for both 2.1 and 2.2 Objectives SBCTC and PIC. TIMELINE: Fall, 2018 Cost: $300,000 Onboarding/ Entry 3.1 Increase the number of students who enroll after applying to the colleges with an emphasis on bridging the equity gap. We have received a few examples of application yield rates from colleges tracking this information. Colleges reported application yield rates between 25% and 50%, with most rates around 30%. Some of the students who applied and did not enroll may enroll later or at another college, but it appears that a large number of students complete an application and never enroll. Simplify entry processes (e.g. rebuild state online application form and process and integrate with CRM information) Assist students through the entry process: Use CRM/tracking to eliminate common barriers in the entry process and target those areas (ex: financial aid, placement testing, OER, etc.) Admissions application group, WA Student Services Commission (WSSSC) TIMELINE: 2018-2019 Financial Aid, Admissions & Registration Councils TIMELINE: Work on specific barriers: next year Statewide CRM contract discussion:
set-workplan4-26-2018.docx