C1 UKAM COMMUNICATIONS PLAN FORM Organisation name Scottish Catholic International Aid Fund (SCIAF) Appeal name The WEE BOX, BIG CHANGE Appeal 2016 Brief description of what The appeal is designed to raise a mix of restricted and unrestricted appeal is for, and what funds. The restricted (UK Aid Match) funds will support Ethiopian match funding will pastoralists. The unrestricted funds (raised from individuals and achieve, if different groups) will support all of SCIAF’s work, as has been the case with previous WEE BOX, BIG CHANGE appeals. List of communications Partner name Providing partner(s) providing Daily Record Newspaper coverage channels on a pro bono Scottish Catholic Observer Newspaper coverage basis (state what Clyde 1 and Forth Radio Radio coverage through appeal channel(s) or other Stations (Bauer Media) stories service(s) they are providing) Paid for communications Partner name Providing supplier(s), if any Various newspapers Media advertisements and inserts Exterion Media Outdoor adverts (buses, trains & posters) Bauer Media Radio advertising across stations Global Radio advertising across stations Appeal start date 5th February 2016 Appeal end date 4th May 2016 Fundraising target £1,200,000 (before match funding) Estimated total 13,590,322 opportunities to view (guaranteed only) Of which existing 25,000 supporters Expected timing for From July 2016 to November 2017 public report back (eg month, year) List of communications Record partner(s) committed to Scottish Catholic Observer reporting back on project Clyde 1 (Bauer Media) results Key contact(s) names, Ann Ward Fundraising & Communications Manager – roles, email addresses Tel: 0141 354 5527 (direct) 0141 354 5555 main number) and direct numbers
C1 UKAM COMMUNICATIONS PLAN FORM Organisation name Scottish Catholic International Aid Fund (SCIAF) Appeal name The WEE BOX, BIG CHANGE Appeal 2016 Brief description of what appeal is for, and what match funding will achieve, if different The appeal is designed to raise a mix of restricted and unrestricted funds. The restricted (UK Aid Match) funds will support Ethiopian pastoralists. The unrestricted funds (raised from individuals and groups) will support all of SCIAF’s work, as has been the case with previous WEE BOX, BIG CHANGE appeals. List of communications partner(s) providing channels on a pro bono basis (state what channel(s) or other service(s) they are providing) Partner name Providing Daily Record Scottish Catholic Observer Clyde 1 and Forth Radio Stations (Bauer Media) Newspaper coverage Newspaper coverage Radio coverage through appeal stories Paid for communications supplier(s), if any Partner name Providing Various newspapers Media advertisements and inserts Exterion Media Outdoor adverts (buses, trains & posters) Bauer Media Radio advertising across stations Global Radio advertising across stations Appeal start date 5th February 2016 Appeal end date 4th May 2016 Fundraising target (before match funding) £1,200,000 Estimated total opportunities to view (guaranteed only) 13,590,322 Of which existing supporters 25,000 Expected timing for public report back (eg month, year) From July 2016 to November 2017 List of communications partner(s) committed to reporting back on project results Record Scottish Catholic Observer Clyde 1 (Bauer Media) Key contact(s) names, roles, email addresses and direct numbers Ann Ward – Fundraising & Communications Manager Tel: 0141 354 5527 (direct) 0141 354 5555 main number)
SCIAF-UKAM5-C1-Communications-plan-form-20170614030607.docx