before she slid away. (Apologies reading of her bitter piece, corpus Guardian 2014) Positive terms are often used with a considerable amount of irony to underline that spontaneity is an important value in an apology, for example a (Apologies masterclass in semi-apology corpus The mix of quantity and quality needed Telegraph 2012). for an apology to be considered successful is also found in an interesting aporia in the use of the evaluative fulsome, picked up by a letter to the Guardian. So General Sir Michael Jackson described the prime response to the Saville report as a minister’s “fulsome The dictionary defines fulsome as apology”. “cloying, excessive, and disgusting by excess of flattery, servility, (SiBol corpus Guardian 2010) exaggerated affection”. There are many examples of in the fulsome apology press corpora and it is not always possible to discern whether this is irony in the text or insincerity in the writer (Louw 1993). Eventually, after intervention from my MP, I received not a from a senior civil grovelling and fulsome apology servant, but a letter full of jargon from a clerk. (SiBol corpus Telegraph 2010) Here the suggestion is that would be the kind of fulsome apology the writer would have wanted. It also is an example of how humiliation is seen as a positive factor in apologies. 6.4 The Humiliation Factor Media interpretations show a preference for this factor in their evaluations, and are grovelling humiliating keywords in the comparison of the apologies corpus and the SiBol corpora and both are high among the L1 collocates for along with The apology embarrassing, sorry.
reading of her bitter piece, before she slid away. (Apologies corpus Guardian 2014) Positive terms are often used with a considerable amount of irony to underline that spontaneity is an important value in an apology, for example a masterclass in semi-apology (Apologies corpus Telegraph 2012). The mix of quantity and quality needed for an apology to be considered successful is also found in an interesting aporia in the use of the evaluative fulsome, picked up by a letter to the Guardian. So General Sir Michael Jackson described the prime minister’s response to the Saville report as a “fulsome apology”. The dictionary defines fulsome as “cloying, excessive, and disgusting by excess of flattery, servility, exaggerated affection”. (SiBol corpus Guardian 2010) There are many examples of fulsome apology in the press corpora and it is not always possible to discern whether this is irony in the text or insincerity in the writer (Louw 1993). Eventually, after intervention from my MP, I received not a grovelling and fulsome apology from a senior civil servant, but a letter full of jargon from a clerk. (SiBol corpus Telegraph 2010) Here the suggestion is that fulsome would be the kind of apology the writer would have wanted. It also is an example of how humiliation is seen as a positive factor in apologies. 6.4 The Humiliation Factor Media interpretations show a preference for this factor in their evaluations, grovelling and humiliating are keywords in the comparison of the apologies corpus and the SiBol corpora and both are high among the L1 collocates for apology along with embarrassing, sorry. The
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