Sheth J.N. & Parvatiyar A. (1994). Relationship Marketing: Theory, Methods and Atlanta Emory University. Applications. Stephan A.Butscher (2005). Customer loyalty programmes and Clubs (2end). Dianzigongye press, Beijing. Verhoef Peter C (2003). Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development. 67(4), 30-45. Journal of Marketing, Woodruff R. B. (1997). Customer Value: The Next Source for Competitive Advantage. 25 (2), 139-154. Journal of the Academy of Marketing Science, Wotruba T. R. (1996). The Transformation of Industrial Selling: Causes and Consequences. 25 (5), 327-338. Industrial Marketing Management, Youjae Yi & Hoseong Jeon (2003). Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. Journal of the Academy of Marketing 31(3), 229-240. Science, Zeithaml V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. 52 (3), Journal of Marketing, 2-21. Zeithaml V.A., Berry L. & Parasuraman A. (1996). The Behavioral Consequences of Service Quality. 60 (2), 31-46. Journal of Marketing, Appendix A (Regression results):
Sheth J.N. & Parvatiyar A. (1994). Relationship Marketing: Theory, Methods and Applications. Atlanta Emory University. Stephan A.Butscher (2005). Customer loyalty programmes and Clubs (2end). Dianzigongye press, Beijing. Verhoef Peter C (2003). Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development. Journal of Marketing, 67(4), 30-45. Woodruff R. B. (1997). Customer Value: The Next Source for Competitive Advantage. Journal of the Academy of Marketing Science, 25 (2), 139-154. Wotruba T. R. (1996). The Transformation of Industrial Selling: Causes and Consequences. Industrial Marketing Management, 25 (5), 327-338. Youjae Yi & Hoseong Jeon (2003). Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. Journal of the Academy of Marketing Science, 31(3), 229-240. Zeithaml V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52 (3), 2-21. Zeithaml V.A., Berry L. & Parasuraman A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60 (2), 31-46. Appendix A (Regression results):
Qiu-X-383159xq-.docx