a. Large competitors may more effectively market to niche segment b. Unimaginative product offerings c. Segments too small d. High e. Loss of synergy ____ 133. One segment of a market is called a: a. slice b. wedge c. pocket d. slot e. niche ____ 134. target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix? a. Undifferentiated b. Concentrated c. Niche d. Uniform e. Multisegmented ____ 135. A(n) _____ strategy entails selecting one segment of a market to target and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix. a. universal product b. undifferentiated targeting c. concentrated targeting d. market development e. product development ____ 136. When a firm serves two or more well-defined market segments with a distinct marketing mix for each, it is using a(n) _____ targeting strategy. a. undifferentiated b. concentrated c. niche d. multisegment e. pluralistic ____ 137. A potential disadvantage of multisegment targeting is _____, which occurs when sales of a new product cut into sales of a firm’s existing products. a. cannibalization b. synergy c. positioning
a. Large competitors may more effectively market to niche segment b. Unimaginative product offerings c. Segments too small d. High e. Loss of synergy ____ 133. One segment of a market is called a: a. slice b. wedge c. pocket d. slot e. niche ____ 134. target marketing strategy views the market as one big market with no individual segments and thus uses a single marketing mix? a. Undifferentiated b. Concentrated c. Niche d. Uniform e. Multisegmented ____ 135. A(n) _____ strategy entails selecting one segment of a market to target and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix. a. universal product b. undifferentiated targeting c. concentrated targeting d. market development e. product development ____ 136. When a firm serves two or more well-defined market segments with a distinct marketing mix for each, it is using a(n) _____ targeting strategy. a. undifferentiated b. concentrated c. niche d. multisegment e. pluralistic ____ 137. A potential disadvantage of multisegment targeting is _____, which occurs when sales of a new product cut into sales of a firm’s existing products. a. cannibalization b. synergy c. positioning
revised_-_review_for_marketing_100_midterm_-_fall_2014.docx