Tel: 02 8425 5968 Website: http://livewire.org.au Interviewed on 19th June, 2009 at 8.00 am (UK Standard Time) Interviewee is a possible competitor/partner Questionnaire and Responses Corporate Identity What trends are affecting your marketing strategy and how is the company anticipating them? Cinnamon Livewire is protected in the short term with government funding. However, the parent company Starlight, Australia has been affected by the recession and has been forced to cut down on marketing expenses What are your main products and services? Cinnamon Livewire is an online community aimed at 11-21 year olds who are suffering from illnesses like cancer, leukaemia, etc. Through what channel(s) does the company mainly sell its products or services? Cinnamon Online channels: Optimized search engine Google Ad words Free advertising through content partners Not for profit organizations provide links to registration pages of Livewire Direct marketing program include people going to hospitals for signing up kids. Captain Starlight Livewire on wheels Mobile Applications Are any of your stakeholders involved in your marketing campaign? How does the company currently communicate with them? Cinnamon Government and Starlight participation need to be acknowledged in all promotions. How does the company’s existing marketing/sales channel (web-pages) support the company’s vision? Cinnamon Encourage people to donate and give time to livewire. Livewire is hoping to become a umbrella brand in future Current Situation Who are your (key) competitors? What key features of your website differentiate you from your competitors? Cinnamon No direct competition. Targeted at niche audiences like children suffering from illnesses
Tel: 02 8425 5968 Website: http://livewire.org.au Interviewed on 19th June, 2009 at 8.00 am (UK Standard Time) Interviewee is a possible competitor/partner Questionnaire and Responses Corporate Identity What trends are affecting your marketing strategy and how is the company anticipating them? Cinnamon Livewire is protected in the short term with government funding. However, the parent company Starlight, Australia has been affected by the recession and has been forced to cut down on marketing expenses What are your main products and services? Cinnamon Livewire is an online community aimed at 11-21 year olds who are suffering from illnesses like cancer, leukaemia, etc. Through what channel(s) does the company mainly sell its products or services? Cinnamon Online channels: Optimized search engine Google Ad words Free advertising through content partners Not for profit organizations provide links to registration pages of Livewire Direct marketing program include people going to hospitals for signing up kids. Captain Starlight Livewire on wheels Mobile Applications Are any of your stakeholders involved in your marketing campaign? How does the company currently communicate with them? Cinnamon Government and Starlight participation need to be acknowledged in all promotions. How does the company’s existing marketing/sales channel (web-pages) support the company’s vision? Cinnamon Encourage people to donate and give time to livewire. Livewire is hoping to become a umbrella brand in future Current Situation Who are your (key) competitors? What key features of your website differentiate you from your competitors? Cinnamon No direct competition. Targeted at niche audiences like children suffering from illnesses
Realeyes_Group_Report_V10.docx