Marketing, 2012). The remaining $20,000 will be used to operate a nationwide cooking competition aimed to increase customer incentives. This will be promoted on the Biscoff Website and attached to the jars. Customers will be able to send in recipes using the Biscoff Speculoos Spread and the winning recipes will be compiled into a Biscoff Recipe Book sold nationwide. Retaining the novelty and family core of this Biscoff Spread will prove beneficial to attracting the attention necessary for the satisfaction of 20% market share. Objective Task Media Cost - To achieve local attention - Radio Station - NOVA $30,000 within our target market Brisbane, Sydney, Melbourne ensuring 20% of market share is possible. - Grant incentive for customers - Cooking competition $20,000 to buy the product, to assist in obtaining market share. V. REFERENCES Aaker, D (1996) Building Strong Brands. Library of Congress Cataloging-in-Publication Data. Retrived from Chand, S. (2013). 9 Major Factors which Affects the Elasticity of Demand of a Commodity | Economics. YourArticleLibrary.com: The Next Generation Library. Retrieved 16 September 2015, from Euromonitor International (2014), Spreads in Australia: Country Report. Retrieved from
Marketing, 2012). The remaining $20,000 will be used to operate a nationwide cooking competition aimed to increase customer incentives. This will be promoted on the Biscoff Website and attached to the jars. Customers will be able to send in recipes using the Biscoff Speculoos Spread and the winning recipes will be compiled into a Biscoff Recipe Book sold nationwide. Retaining the novelty and family core of this Biscoff Spread will prove beneficial to attracting the attention necessary for the satisfaction of 20% market share. Objective Task Media Cost - To achieve local attention within our target market ensuring 20% of market share is possible. - Radio Station - NOVA Brisbane, Sydney, Melbourne $30,000 - Grant incentive for customers to buy the product, to assist in obtaining market share. - Cooking competition $20,000 V. REFERENCES Aaker, D (1996) Building Strong Brands. Library of Congress Cataloging-in-Publication Data. Retrived from Chand, S. (2013). 9 Major Factors which Affects the Elasticity of Demand of a Commodity | Economics. YourArticleLibrary.com: The Next Generation Library. Retrieved 16 September 2015, from Euromonitor International (2014), Spreads in Australia: Country Report. Retrieved from
prue-hempel-marketing-plan.docx