Radius Slingshot: Research Resources – February 2016 Starting Points SFU Library > Business > Additional Resources Small Business Accelerators (UBC) VPL: Business & Economics Resources Librarians! 2. SimplyMap Canada Map psychographic clusters and business Available at SFU and via VPL locations. Map census and spending data, including Create detailed ring studies and ranked current estimates and some forecasts, reports across Canada. IBISWorld Available at SFU Industry (not market) reports with strong US/Canada focus. Factiva Includes some hidden gems such as TechNavio market forecasts, but the news Available at SFU. Also available for a content (35,000 sources) is the best feature. through VPL’s InfoAction service. PMP (Print Measurement Bureau) Category Reports Rare source of demographics on Canadian consumers of specific brands and Available via SFU. Soon to be revamped product/service types. and possibly renamed (Vividata) Also includes psychographic cluster information, and details on attitudes & values.
Radius – Slingshot: Research Resources February 2016 Starting Points SFU Library > Business > Additional Resources Small Business Accelerators (UBC) VPL: Business & Economics Resources Librarians! 2. SimplyMap Canada Available at SFU and via VPL Map census and spending data, including current estimates and some forecasts, across Canada. Map psychographic clusters and business locations. Create detailed ring studies and ranked reports IBISWorld Industry (not market) reports with strong US/Canada focus. Available at SFU Factiva Available at SFU. Also available for a through VPL’s InfoAction service. Includes some hidden gems such as TechNavio market forecasts, but the news content (35,000 sources) is the best feature. PMP (Print Measurement Bureau) Category Reports Available via SFU. Soon to be revamped and possibly renamed (Vividata) Rare source of demographics on Canadian consumers of specific brands and product/service types. Also includes psychographic cluster information, and details on attitudes & values.
Radius-Spring2016.docx