COURSE CODE COURSE TITLE L T P C 5162VC322 Account Planning 0 0 4 4 Course Category: Programme Elective a.Preamble : Develop an understanding of account planning and the unique opportunities and challenges this occupation encounters in both off and online settings. Synthesize creative solutions to present-day account planning problems both in teams and independently. Defend strategic decisions through the use of primary and secondary, qualitative and quantitative research . b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising c.Course Outcomes: Students undergoing this course are able to: Level of learning CO Course Outcomes domain (Based on Nos. revised Bloom’s) CO1 Explain the types of cameras K1 CO2 Explain the parts of a camera K2 Explain how exposure affects quality of a CO3 K3 photograph Explain how lighting affects the tone and style of CO4 K4 photography CO5 Explain the purpose of lenses and filters K5 Explain the principles of composition that govern CO6 K6 a good photograph
COURSE CODE COURSE TITLE L T P C 5162VC322 Account Planning 0 0 4 4 Course Category: Programme Elective a.Preamble : Develop an understanding of account planning and the unique opportunities and challenges this occupation encounters in both off and online settings. Synthesize creative solutions to present-day account planning problems both in teams and independently. Defend strategic decisions through the use of primary and secondary, qualitative and quantitative research . b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types of cameras K1 CO2 Explain the parts of a camera K2 CO3 Explain how exposure affects quality of a photograph K3 CO4 Explain how lighting affects the tone and style of photography K4 CO5 Explain the purpose of lenses and filters K5 CO6 Explain the principles of composition that govern a good photograph K6
Programme-book-B.Sc_.-Visual-Communication-.docx