Lesson 2 Handout 3: Examples of Completed Designing for Behavior Change Frameworks Example 1: Agriculture and Natural Resources (ANR) Programs: Poultry Management Priority Group or Behavior Influencing Groups Determinants Bridges to Activities Activities Targeted adult men Priority group: Adult men Perceived negative Reduce the perception 1. Create one demonstration and women who raise and women from families consequences: site per village where families that chickens will stop chickens keep them who raise chickens. can observe the survival of laying eggs if they are Belief that chickens enclosed (penned up) penned chickens and the penned up. These families all have will stop laying at all times. ability of chickens to adapt to Reduce the perception children under 2 years Belief that it will be the enclosed environment that it takes more of age or a pregnant more effort and with cost-benefits displayed. effort/expense to care or lactating woman at more expensive to 2. Meanwhile, start promoting for penned up program start-up. give chickens food the provision of improved chickens. They live in rural and water feed, clean water and vaccine villages and own small Increase the to all poultry. numbers of chickens, perception that it will Perceived positive 1 and 2. Train agriculture which currently be economically consequences: volunteer promoters in wander freely and beneficial to keep They will not lose poultry care (feed, water, sleep in trees. chickens penned up. chickens to wild vaccine) and construction of Both men and women Increase access to animals pens and cages using locally have attended some cost fencing materials Less loss due to available materials. Monitor school. and skills for adapting illness and reinforce their ability to local materials. They all want food transmit skills to others. Chickens will not security, well-being damage crops and 2. Reinforce the benefits of and education for gardens enclosing poultry by their children. distributing a calendar with It is easy to capture They think chickens one benefit shown per chickens for will not have enough month. vaccinating to eat if they are 3. Provide technical assistance penned up, or they do Farmers can use and a small loan to one not know affordable manure for entrepreneur per village to
Lesson 2 Handout 3: Examples of Completed Designing for Behavior Change Frameworks Example 1: Agriculture and Natural Resources (ANR) Programs: Poultry Management Behavior Priority Group or Influencing Groups Determinants Bridges to Activities Activities Targeted adult men and women who raise chickens keep them enclosed (penned up) at all times. Priority group: Adult men and women from families who raise chickens. These families all have children under 2 years of age or a pregnant or lactating woman at program start-up. They live in rural villages and own small numbers of chickens, which currently wander freely and sleep in trees. Both men and women have attended some school. They all want food security, well-being and education for their children. They think chickens will not have enough to eat if they are penned up, or they do not know affordable Perceived negative consequences: Belief that chickens will stop laying Belief that it will be more effort and more expensive to give chickens food and water Perceived positive consequences: They will not lose chickens to wild animals Less loss due to illness Chickens will not damage crops and gardens It is easy to capture chickens for vaccinating Farmers can use manure for Reduce the perception that chickens will stop laying eggs if they are penned up. Reduce the perception that it takes more effort/expense to care for penned up chickens. Increase the perception that it will be economically beneficial to keep chickens penned up. Increase access to fencing materials and skills for adapting local materials. 1. Create one demonstration site per village where families can observe the survival of penned chickens and the ability of chickens to adapt to the enclosed environment with cost-benefits displayed. 2. Meanwhile, start promoting the provision of improved feed, clean water and vaccine to all poultry. 1 and 2. Train agriculture volunteer promoters in poultry care (feed, water, vaccine) and construction of pens and cages using locally available materials. Monitor and reinforce their ability to transmit skills to others. 2. Reinforce the benefits of enclosing poultry by distributing a calendar with one benefit shown per month. 3. Provide technical assistance and a small loan to one entrepreneur per village to cost
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