Table 1: Summary of implementation considerations for Portion Size Working Group recommendations Area and Objectives Key Element(s) Actions Primary Outcomes Resourcing 1. Better Awareness: 1.1 Information defining the Consultation with stakeholders to Alignment of use and Resources from the Terminology Alignment - Adoption of amount descriptors with secure buy-in through survey understanding of terms used Department of Health agreed amount descriptors (serve, recommendations for questions (additions to planned to describe amounts of food are required to serving, portion) of foods for clearer their use by industry and Healthy Food Partnership surveys) between health professionals develop ‘copy’ and communication of nutrition and health professional in [complete] and in new and revised production and dietary information and advice, and a communications communications to, and by, distribution of the Development of ‘copy’ and shared understanding among stakeholders flyers production of an information sheet stakeholders. (flyer) detailing the agreed terms, examples and rationale for their use Distribution to key stakeholder organisations Healthy Food Partnership Branding 1. Better Awareness: 1.2 Consumers Consumer communication Development of key messages about Consistent and aligned Department of Health Outreach - Promoting mindfulness of program supported across portion selection and mindful eating. messages about the to support a group to appropriate amounts of foods stakeholder organisations This will require determining the appropriate sizes of servings develop key messages selected & consumed at different appropriate portions to communicate. and portion choices and commission eating occasions. disseminated by public health development of Preparation of resource material with organisations communications key messages materials Consistent and aligned Dissemination to organisations to use messages supported by Department of Health key messages regarding servings and industry through their to seek funding for a portions in their own communications communications leveraging communications Healthy Food Partnership Branding Healthy Food Partnership campaign brand Consumers more conscious of the importance of sizes of servings and portions in supporting good diets, and good health
Table 1: Summary of implementation considerations for Portion Size Working Group recommendations Area and Objectives Key Element(s) Actions Primary Outcomes Resourcing 1. Better Awareness: 1.1 Terminology Alignment - Adoption of agreed amount descriptors (serve, serving, portion) of foods for clearer communication of nutrition and dietary information and advice, and a shared understanding among stakeholders. Information defining the amount descriptors with recommendations for their use by industry and health professional in communications Consultation with stakeholders to secure buy-in through survey questions (additions to planned Healthy Food Partnership surveys) [complete] Development of ‘copy’ and production of an information sheet (flyer) detailing the agreed terms, examples and rationale for their use Distribution to key stakeholder organisations Healthy Food Partnership Branding Alignment of use and understanding of terms used to describe amounts of food between health professionals and in new and revised communications to, and by, stakeholders Resources from the Department of Health are required to develop ‘copy’ and production and distribution of the flyers 1. Better Awareness: 1.2 Consumers Outreach - Promoting mindfulness of appropriate amounts of foods selected & consumed at different eating occasions. Consumer communication program supported across stakeholder organisations Development of key messages about portion selection and mindful eating. This will require determining the appropriate portions to communicate. Preparation of resource material with key messages Dissemination to organisations to use key messages regarding servings and portions in their own communications Healthy Food Partnership Branding Consistent and aligned messages about the appropriate sizes of servings and portion choices disseminated by public health organisations Consistent and aligned messages supported by industry through their communications leveraging Healthy Food Partnership brand Consumers more conscious of the importance of sizes of servings and portions in supporting good diets, and good health Department of Health to support a group to develop key messages and commission development of communications materials Department of Health to seek funding for a communications campaign
Portion%20Size%20Working%20Group%20report.docx