COURSE CODE COURSE TITLE L T P C 5162VC325 Art Direction: Print Ad 0 0 4 4 Programme Elective Course Category: a.Preamble : To understand the nuances and application of fine art elements in advertising design. To understand the application of art techniques and art works in brand identity. To understand the application of art in print media. To understand trends and opportunities in application of art in advertising designs. b.Related Courses: Sl. No Course Code Course Name 1 5161VC303 Visual Arts I 2 5161VC310 Visual Arts II c.Course Outcomes: Students undergoing this course are able to: Level of learning CO Course Outcomes domain (Based on Nos. revised Bloom’s) Explain the types and usage of corporate CO1 K1 filmmaking Explain the Pre-production stage of Corporate CO2 K2 filmmaking Explain the production stage of Corporate CO3 K3 filmmaking Explain the Post -production stage of Corporate CO4 K4 filmmaking Explain the difference between corporate CO5 K6 filmmaking and commercial advertisements.
COURSE CODE COURSE TITLE L T P C 5162VC325 Art Direction: Print Ad 0 0 4 4 Course Category: Programme Elective a.Preamble : To understand the nuances and application of fine art elements in advertising design. To understand the application of art techniques and art works in brand identity. To understand the application of art in print media. To understand trends and opportunities in application of art in advertising designs. b.Related Courses: Sl. No Course Code Course Name 1 5161VC303 Visual Arts I 2 5161VC310 Visual Arts II c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types and usage of corporate filmmaking K1 CO2 Explain the Pre-production stage of Corporate filmmaking K2 CO3 Explain the production stage of Corporate filmmaking K3 CO4 Explain the Post -production stage of Corporate filmmaking K4 CO5 Explain the difference between corporate filmmaking and commercial advertisements. K6
Programme-book-B.Sc_.-Visual-Communication-.docx