Communication Target Date Communication Activity Key Message Timeframe Responsibility Due Date Channel Audience Finalised Newsletter Announcement in staff newsletter All staff Accreditation Promoting accreditation when accreditation is gained with Launching availability of background information and links to breastfeeding/expressing rooms best contact Reinforcing commitment to work life balance Include link to policy Intranet Announcement on homepage of All staff Accreditation Promoting accreditation intranet when accreditation is gained Launching availability of breastfeeding/expressing rooms Reinforcing commitment to work life balance Include link to policy ICT Content Announcement when accreditation is All staff • Promoting accreditation Accreditation gained using existing ICT displays in • Launching availability of General Public reception or lifts breastfeeding/expressing rooms • Reinforcing commitment to work life balance • Include link to policy ICT Content Announcement when accreditation is All staff Accreditation Promoting accreditation gained via an organisation wide screen Launching availability of saver or scrolling banner breastfeeding/expressing rooms Reinforcing commitment to work life balance Email or mail out Communicate accreditation to all staff Staff currently Accreditation Provide detailed update regarding currently and recently on maternity and recently on accreditation leave via email or mail out maternity leave Raise awareness of facilities and support available to staff Provide HR contact details for breastfeeding matters Staff Gathering Announcement of accreditation and All staff Accreditation Raise awareness of accreditation presentation of certificate at staff Staff on Tie in with organisational values gathering maternity leave Staff reps BFWA Certificate Display of certificate in reception or All staff Accreditation Promotion of accreditation other prominent area General public Inform visitors of organisational values BFW Sticker Display BFW sticker on door of All staff Accreditation Promotion of accreditation breastfeeding/expressing room Inform visitors of organisational values BFW Sticker Display of BFW sticker in main All staff Raise awareness of the room’s usage Accreditation reception or in the vicinity of buildings All visitors Clear indication of use where dual use such main entry point as First Aid, prayer room
Communication Channel Communication Activity Target Audience Key Message Timeframe Responsibility Due Date Date Finalised Newsletter Announcement in staff newsletter when accreditation is gained with background information and links to best contact All staff Promoting accreditation Launching availability of breastfeeding/expressing rooms Reinforcing commitment to work life balance Include link to policy Accreditation Intranet Announcement on homepage of intranet when accreditation is gained All staff Promoting accreditation Launching availability of breastfeeding/expressing rooms Reinforcing commitment to work life balance Include link to policy Accreditation ICT Content Announcement when accreditation is gained using existing ICT displays in reception or lifts All staff General Public • Promoting accreditation • Launching availability of breastfeeding/expressing rooms • Reinforcing commitment to work life balance • Include link to policy Accreditation ICT Content Announcement when accreditation is gained via an organisation wide screen saver or scrolling banner All staff Promoting accreditation Launching availability of breastfeeding/expressing rooms Reinforcing commitment to work life balance Accreditation Email or mail out Communicate accreditation to all staff currently and recently on maternity leave via email or mail out Staff currently and recently on maternity leave Provide detailed update regarding accreditation Raise awareness of facilities and support available to staff Provide HR contact details for breastfeeding matters Accreditation Staff Gathering Announcement of accreditation and presentation of certificate at staff gathering All staff Staff on maternity leave Staff reps Raise awareness of accreditation Tie in with organisational values Accreditation BFWA Certificate Display of certificate in reception or other prominent area All staff General public Promotion of accreditation Inform visitors of organisational values Accreditation BFW Sticker Display BFW sticker on door of breastfeeding/expressing room All staff Promotion of accreditation Inform visitors of organisational values Accreditation BFW Sticker Display of BFW sticker in main reception or in the vicinity of buildings main entry point All staff All visitors Raise awareness of the room’s usage Clear indication of use where dual use such as First Aid, prayer room Accreditation
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