during the course of battle. Tactics represent on-the-spot decisions necessitated because of developments that have occurred while the strategic plan is being implemented. In effect, tactics are the decisions or actions taken to make the strategy conform to the actual conditions and contingencies that prevail in the field of the battle. PR practice, strategy typically refers to the overall concept, approach, or programme designed to achieve a goal. Tactics refer to the operational level: the actual events, media, and methods used to implement the strategy. Reasons for Planning It must be noted that a plan does not guarantee success; but it greatly increases the probability that there will be a successful outcome. Strategic planning is not however universally accepted as apart of PR practice. The excuses practitioners give for not planning are similar to those that are offered by other managers: ‘We don’t have time.’ Practitioners who feel that they are already overloaded with work offer this excuse. They seem to miss the point that those who plan typically make better use of their time and are therefore more effective in every way (this effectiveness also manifests in being able to allocate time to the planning of essential activities). Those who are in the habit of planning in this way have more time on their hands than those who don’t. ‘Why plan when things are changing so fast?’ PR practitioners tend to be orientated more to activities than to strategic planning. The amount spent on research and planning is often viewed as money not available for implementing programme activities. This orientation generally leads to fact; practitioners are paid for results that happen according to a plan. ADVANCED COMMUNICATION WITH EMPLOYEES Communication is vital and brings understanding by transmitting vital information. In the corporate sector communication is essential and it provides a bridge to its publics. Within the corporate sector communication is also important; employees are the human component to the company which is referred to as ‘Human Capital.’ Work for most people is first and foremost a source of income. It also fulfils a social function. Work satisfaction for employees may depend on their surroundings within work environment and in a social setting these will directly influence their attitudes and behaviour which leads to work performance. Management cannot ignore the following that are expressed by their employees:
during the course of battle. Tactics represent on-the-spot decisions necessitated because of developments that have occurred while the strategic plan is being implemented. In effect, tactics are the decisions or actions taken to make the strategy conform to the actual conditions and contingencies that prevail in the field of the battle. PR practice, strategy typically refers to the overall concept, approach, or programme designed to achieve a goal. Tactics refer to the operational level: the actual events, media, and methods used to implement the strategy. Reasons for Planning It must be noted that a plan does not guarantee success; but it greatly increases the probability that there will be a successful outcome. Strategic planning is not however universally accepted as apart of PR practice. The excuses practitioners give for not planning are similar to those that are offered by other managers: ‘We don’t have time.’ Practitioners who feel that they are already overloaded with work offer this excuse. They seem to miss the point that those who plan typically make better use of their time and are therefore more effective in every way (this effectiveness also manifests in being able to allocate time to the planning of essential activities). Those who are in the habit of planning in this way have more time on their hands than those who don’t. ‘Why plan when things are changing so fast?’ PR practitioners tend to be orientated more to activities than to strategic planning. The amount spent on research and planning is often viewed as money not available for implementing programme activities. This orientation generally leads to fact; practitioners are paid for results that happen according to a plan. ADVANCED COMMUNICATION WITH EMPLOYEES Communication is vital and brings understanding by transmitting vital information. In the corporate sector communication is essential and it provides a bridge to its publics. Within the corporate sector communication is also important; employees are the human component to the company which is referred to as ‘Human Capital.’ Work for most people is first and foremost a source of income. It also fulfils a social function. Work satisfaction for employees may depend on their surroundings within work environment and in a social setting these will directly influence their attitudes and behaviour which leads to work performance. Management cannot ignore the following that are expressed by their employees:
PR%20Three%20study%20Guide%202011A.docx