Opportunities Threats Employing Social Networking sites Subway’s centered campaign such as Facebook, Twitter etc. to gain may continue to prove more lucrative direct access to target market in our current economy Incorporation of coupons to New ingredients may be too “artisan” customers to encourage repeat high in cost to sustain if sales don’t business with them and more increase accurately track what kind of people Other fast growing sandwich shops are eating at Quiznos such as Jimmy John’s will continue to New channels of promotion provide take some of Quiznos target market and more cost-efficient means to advertise market share the product such as advertising on websites Pricing strategies to Help Promotion In today’s economy, consumers are big on getting more for less money; therefore, many businesses promote the type of sales they have going on in their businesses. Quiznos has a big opportunity in promoting the different type of sales they have going on in their franchises. There are many different ways that they could attract customers and let customers know about their sales. For instance, many consumers now days have smart phones with applications perform many tasks. Quiznos has to take advantage of the new technology available and design an application for its loyal customers to show their appreciation for their business. The application in the smart phone would be a rewards program for customers, every time they go to Quiznos their application would keep track and after eating 10 times at Quiznos they would get a free regular sub of their choice. The application on the smart phone would make people come eat at Quiznos more often because they would know that after eating 10 times they would get something for free, and everybody loves anything that is free.
Opportunities Employing Social Networking sites such as Facebook, Twitter etc. to gain direct access to target market Incorporation of coupons to customers to encourage repeat business with them and more accurately track what kind of people are eating at Quiznos New channels of promotion provide more cost-efficient means to advertise the product such as advertising on websites Threats Subway’s centered campaign may continue to prove more lucrative in our current economy New “artisan” ingredients may be too high in cost to sustain if sales don’t increase Other fast growing sandwich shops such as Jimmy John’s will continue to take some of Quiznos target market and market share Pricing strategies to Help Promotion In today’s economy, consumers are big on getting more for less money; therefore, many businesses promote the type of sales they have going on in their businesses. Quiznos has a big opportunity in promoting the different type of sales they have going on in their franchises. There are many different ways that they could attract customers and let customers know about their sales. For instance, many consumers now days have smart phones with applications perform many tasks. Quiznos has to take advantage of the new technology available and design an application for its loyal customers to show their appreciation for their business. The application in the smart phone would be a rewards program for customers, every time they go to Quiznos their application would keep track and after eating 10 times at Quiznos they would get a free regular sub of their choice. The application on the smart phone would make people come eat at Quiznos more often because they would know that after eating 10 times they would get something for free, and everybody loves anything that is free.
quiznos_final_paper.docx