Table 2. Sample distribution of attitudinal and behavioral indicators (n=1607) Privacy-sensitivity Strongly Somewhat Somewhat Strongly Neither disagree disagree agree I don’t mind sharing a ride with 13.44% 22.15% 20.41% 35.53% 8.46% strangers if it reduces my costs Having privacy is important to me 2.80% 10.52% 22.84% 41.19% 22.65% when I make a trip I feel uncomfortable sitting to 8.59% 22.53% 27.88% 29.12% 11.89% strangers Tech-savviness Describes Describes Describes Does not Describes me me me describe me very slightly moderately extremely me at all well well well well I frequently use online banking 2.43% 3.42% 6.41% 18.67% 69.07% services I frequently purchase products 1.24% 7.28% 14.87% 23.58% 53.02% online Learning how to use new 2.49% 5.48% 16.68% 27.13% 48.23% smartphone apps is easy for me Variety-seeking lifestyle propensity (VSLP) Describes Describes Describes Does not Describes me me me describe me very slightly moderately extremely me at all well well well well I it is important to have all sorts of new experiences and I am always 3.48% 12.62% 29.33% 34.12% 20.45% trying new things Looking for adventures and taking 13.36% 24.98% 33.25% 21.81% 6.59% risks is important to me I love to try new products before 6.90% 15.91% 28.28% 30.33% 18.58% anyone else lifestyle propensity (GLP) Strongly Somewhat Somewhat Strongly Neither disagree disagree agree agree When choosing my commute mode, there are many things that are more 4.60% 15.93% 28.38% 34.85% 16.24% important than being environmentally friendly I don’t give much thought to saving 39.33% 37.59% 11.64% 8.59% 2.86% energy at home
Table 2. Sample distribution of attitudinal and behavioral indicators (n=1607) Privacy-sensitivity Strongly disagree Somewhat disagree Neither Somewhat Strongly agree I don’t mind sharing a ride with strangers if it reduces my costs 13.44% 22.15% 20.41% 35.53% 8.46% Having privacy is important to me when I make a trip 2.80% 10.52% 22.84% 41.19% 22.65% I feel uncomfortable sitting to strangers 8.59% 22.53% 27.88% 29.12% 11.89% Tech-savviness Does not describe me at all Describes me slightly well Describes me moderately well Describes me very well Describes me extremely well I frequently use online banking services 2.43% 3.42% 6.41% 18.67% 69.07% I frequently purchase products online 1.24% 7.28% 14.87% 23.58% 53.02% Learning how to use new smartphone apps is easy for me 2.49% 5.48% 16.68% 27.13% 48.23% Variety-seeking lifestyle propensity (VSLP) Does not describe me at all Describes me slightly well Describes me moderately well Describes me very well Describes me extremely well I it is important to have all sorts of new experiences and I am always trying new things 3.48% 12.62% 29.33% 34.12% 20.45% Looking for adventures and taking risks is important to me 13.36% 24.98% 33.25% 21.81% 6.59% I love to try new products before anyone else 6.90% 15.91% 28.28% 30.33% 18.58% lifestyle propensity (GLP) Strongly disagree Somewhat disagree Neither Somewhat agree Strongly agree When choosing my commute mode, there are many things that are more important than being environmentally friendly 4.60% 15.93% 28.38% 34.85% 16.24% I don’t give much thought to saving energy at home 39.33% 37.59% 11.64% 8.59% 2.86%
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