SCHEDULE AND ASSIGNMENTS: The Course may be accessed each week by going to the following link . Classes Topics to be Covered and Assignments & Dates 1 Introduction to the Course Course Highlights Sept 3 Explanation of the course: objectives, Marketing Automation Demo Planet Rx – expectations, policies, class schedule, etc. Read: Handbook Introduction – CRM Magazine: B2B Marketers Must Tackle Expanding Roles 2 Roadmap for Effective eMarketing PowerPoint Lecture eMarketing 101 – Best Practices for introducing Sept 10 Marketing Automation Demo GE Plastics – eMarketing to a multi-function organization. Read: Handbook CH 1 & 11 – Open Assignment #1 Web-based Marketing A Model for 3 PowerPoint Lecture Effective Internet – – Developing an Effective Internet Marketing Strategy Sept 17 Marketing Strategy Lead Generation Demo MD Solutions – Understand and apply the four elements of an Effective Internet Read: Marketing Strategy Handbook CH 2 & 14 – Web Marketing Today: Using Incentives to Grow Your eMail List Ion: Get Ready for Better Landing Pages Open Assignment #2 Due Today: Assignment #1 eMail Marketing All Direct 4 Review Assignment #1 – Marketing is Not the Same Sept 24 Customer Retention Demo ProfitSearch Inc. – Write offer letters that incorporate the A I D A formula that has been – – – Read: proven to generates responses. Handbook CHs 3, 12 &13 – Aberdeen Group Email Marketing – Customers Take It Personally Open Assignment #3 Developing eMarketing Campaigns 5 PowerPoint Lecture eMarketing Workshop I –
SCHEDULE AND ASSIGNMENTS: The Course may be accessed each week by going to the following link . Classes & Dates Topics to be Covered and Assignments 1 Sept 3 Introduction to the Course Explanation of the course: objectives, expectations, policies, class schedule, etc. Course Highlights Marketing Automation Demo – Planet Rx Read: Handbook – Introduction CRM Magazine: B2B Marketers Must Tackle Expanding Roles 2 Sept 10 Roadmap for Effective eMarketing Best Practices for introducing eMarketing to a multi-function organization. PowerPoint Lecture – eMarketing 101 Marketing Automation Demo – GE Plastics Read: Handbook – CH 1 & 11 Open Assignment #1 3 Sept 17 Web-based Marketing – A Model for Developing an Effective Internet Marketing Strategy Understand and apply the four elements of an Effective Internet Marketing Strategy PowerPoint Lecture – Effective Internet Marketing Strategy Lead Generation Demo – MD Solutions Read: Handbook – CH 2 & 14 Web Marketing Today: Using Incentives to Grow Your eMail List Ion: Get Ready for Better Landing Pages Open Assignment #2 Due Today: Assignment #1 4 Sept 24 eMail Marketing – All Direct Marketing is Not the Same Write offer letters that incorporate the A – I – D – A formula that has been proven to generates responses. Review Assignment #1 Customer Retention Demo – ProfitSearch Inc. Read: Handbook – CHs 3, 12 &13 Aberdeen Group – Email Marketing Customers Take It Personally Open Assignment #3 5 Developing eMarketing Campaigns PowerPoint Lecture – eMarketing Workshop I
PSMT%206010%20eMarketing%20Tools%20%26%20Techniques%20Syllabus.docx