Outreach Goal 1. Clarify the nonprofit's desired public Start Stop Responsibility Objectives for Goal 1. Board Articulate desired public image, values, Outreach style, logo, etc. Board Outreach Board approve outreach information Committee Outreach Develop outreach materials (brochures, stationery, etc., for entire agency not — just for one certain program) Goal 2. Ensure the Public and the Fellowship has strong positive image of F.W.S. Start Stop Responsibility Objectives for Goal 2. Board Identify each distinct different group of Outreach entities, e.g., members of the Fellowship, Committee potential members, Mental Health Professionals, Media, etc. Board Identify how to effectively convey desired outreach to each entity (includes who Outreach Committee conveys message and when) Board Outreach Plan Outreach Committee Board Outreach Board approve and enact Outreach Plan Committee Goal 3. Successfully promote each of the programs within SLAA tradition. Start Stop Responsibility Objectives for Goal 3 Identify each of the specific entities Board Outreach served by each of the agency's programs Committee Board Identify unique benefits of the programs Outreach for each of those entities Committee
Outreach Goal 1. Clarify the nonprofit's desired public Objectives for Goal 1. Start Stop Responsibility Articulate desired public image, values, style, logo, etc. Board Outreach Board approve outreach information Board Outreach Committee Develop outreach materials (brochures, stationery, etc., for entire agency — not just for one certain program) Outreach Goal 2. Ensure the Public and the Fellowship has strong positive image of F.W.S. Objectives for Goal 2. Start Stop Responsibility Identify each distinct different group of entities, e.g., members of the Fellowship, potential members, Mental Health Professionals, Media, etc. Board Outreach Committee Identify how to effectively convey desired outreach to each entity (includes who conveys message and when) Board Outreach Committee Outreach Plan Board Outreach Committee Board approve and enact Outreach Plan Board Outreach Committee Goal 3. Successfully promote each of the programs within SLAA tradition. Objectives for Goal 3 Start Stop Responsibility Identify each of the specific entities served by each of the agency's programs Board Outreach Committee Identify unique benefits of the programs for each of those entities Board Outreach Committee
Revised%20Strategic%20Plan%20BOT%20Approved%2022Jul17%20.docx