This is the goal of repositioning. REF: 131 78. ANS: A Repositioning changing the customers’ perceptions of a brand in relation to competing brands. REF: 131 79. ANS: A Cost targets one segment in the market. REF: 127 80. ANS: A The types of psychographic segmentation include personality, motives, lifestyles, and geodemographics. This is an example of geodemographics, which is segmenting potential customers into neighborhood lifestyle categories. REF: 122 81. ANS: D A marketing decision support system is defined as an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. REF: 135 82. ANS: C Marketing research would be appropriate to use to determine how the publisher could provide greater customer satisfaction. REF: 136 83. ANS: B Primary data are information collected for the first time and are used to gain a better understanding of a particular problem. REF: 139-141 84. ANS: B Marketing researchers are applying computer technology in mall interviewing in several ways. REF: 139-140 85. ANS: C The question encouraged an answer phrased in the customer's own words. REF: 141 86. ANS: C Open-ended questions encourage unlimited answer choices phrased in the respondent's own words. REF: 141 87. ANS: B This is the definition of a scaled-response question. REF: 141 88. ANS: B
This is the goal of repositioning. REF: 131 78. ANS: A Repositioning changing the customers’ perceptions of a brand in relation to competing brands. REF: 131 79. ANS: A Cost targets one segment in the market. REF: 127 80. ANS: A The types of psychographic segmentation include personality, motives, lifestyles, and geodemographics. This is an example of geodemographics, which is segmenting potential customers into neighborhood lifestyle categories. REF: 122 81. ANS: D A marketing decision support system is defined as an interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions. REF: 135 82. ANS: C Marketing research would be appropriate to use to determine how the publisher could provide greater customer satisfaction. REF: 136 83. ANS: B Primary data are information collected for the first time and are used to gain a better understanding of a particular problem. REF: 139-141 84. ANS: B Marketing researchers are applying computer technology in mall interviewing in several ways. REF: 139-140 85. ANS: C The question encouraged an answer phrased in the customer's own words. REF: 141 86. ANS: C Open-ended questions encourage unlimited answer choices phrased in the respondent's own words. REF: 141 87. ANS: B This is the definition of a scaled-response question. REF: 141 88. ANS: B
review_chapters_1-10_complete.docx