Criteria For Success Stars most commonly used to compare two appliances have to be able to get it in a must be clear and stand out “You – glance, to quickly see which stars I Horizontal arrangement of stars more familiar and easy need to be looking at and what it to interpret for the majority Simple to all means.” Other information (e.g. size of appliance, property and (Consumer, Sydney) decibels) needs to be consistently positioned for ease of comparison don’t understand how tropical “I so that consumers know where to look Australia is relevant to me. It just – makes it harder to find the stars I need to look at.” (Consumer, Auckland) Information needs to be able to be deciphered quickly would just tell my customers to “I concentrate on the middle row and Lack of clutter on labels is critical for ease of interpretation – maybe even colour in the others there is a fine line between interesting, educational information black so they don’t get confused.” and information that is dismissed quickly as too hard to Quick to (Industry Member, Sydney) interpret to be an explanation of why multiple regions are easier when the writing is interpret “It’s horizontal and you don’t have to shown on labels consumers in particular aren’t reaching – turn your head to understand it.” that level of interpretation on their own (Consumer, Auckland) Cities written Easily horizontally rather than vertically identifiable Presentation of information that allows consumers to situate pertinent For any new label to and find the information that is relevant to them themselves be successful in terms quickly… of impact and appeal, Maps with enough contrast to highlight regions clearly
Criteria For Success Simple to Quick to interpret Stars most commonly used to compare two appliances – must be clear and stand out Horizontal arrangement of stars more familiar and easy to interpret for the majority Other information (e.g. size of appliance, property and decibels) needs to be consistently positioned for ease of comparison – so that consumers know where to look Information needs to be able to be deciphered quickly Lack of clutter on labels is critical for ease of interpretation – there is a fine line between interesting, educational information and information that is dismissed quickly as too hard to interpret to be an explanation of why multiple regions are shown on labels – consumers in particular aren’t reaching that level of interpretation on their own “You have to be able to get it in a glance, to quickly see which stars I need to be looking at and what it all means.” (Consumer, Sydney) “I don’t understand how tropical Australia is relevant to me. It just makes it harder to find the stars I need to look at.” (Consumer, Auckland) “I would just tell my customers to concentrate on the middle row and maybe even colour in the others black so they don’t get confused.” (Industry Member, Sydney) “It’s easier when the writing is horizontal and you don’t have to turn your head to understand it.” (Consumer, Auckland) Easily identifiable pertinent Presentation of information that allows consumers to situate themselves and find the information that is relevant to them quickly… Maps with enough contrast to highlight regions clearly Cities written horizontally rather than vertically For any new label to be successful in terms of impact and appeal,
Report_Climate_Rating_Labels_Research_Round_1_0.docx