Fundraising Strategy Map Key message Purpose Goals Our PTA is passionate about Library seating £1,200 (Why?) supporting the school to deliver a Playground markings £2,950 well-rounded experience for pupils. KS2 history workshop £360 Target £4,510 Outcome Revenue Costs drivers Increase target for Christmas Seek donations card scheme Negotiate free glass hire for (How?) Apply for grant events Seek sponsors Support base Existing supporters New supporters Survey parents - which events Run an sponsored event online (Who?) would they like us to run? to extend reach of donors Demonstrate value of PTA Leaflet drop neighbours of the funds to encourage support school inviting them to events Encourage people to join our Facebook group Action Fundraising activity Communication plan Term 1: Quiz night (adults) Monthly update via school newsletter – investments and Term 1: Film night (children) value to pupils Term 1: Christmas fair (all) Update details of events on Term 1: Christmas cards school website and social media Term 2: Mother’s Day shop Create media release to local Term 2: Grant application paper about the circus coming Term 2: Race night (adults) to the summer fair Term 3: Ice pop Fridays Term 3: Summer fair (all) Term 3: Disco (children) Resources People Knowledge Appoint marketing Create storage structure for (What do coordinator filing feedback forms from we need?) previous events Seek someone with previous Handover/training for new grant bid-writing experience Treasurer Start recruiting new Treasurer for next year
Fundraising Strategy Map Key message (Why?) Purpose Our PTA is passionate about supporting the school to deliver a well-rounded experience for pupils. Goals Library seating £1,200 Playground markings £2,950 KS2 history workshop £360 Target £4,510 Outcome drivers (How?) Revenue Increase target for Christmas card scheme Apply for grant Seek sponsors Costs Seek donations Negotiate free glass hire for events Support base (Who?) Existing supporters Survey parents - which events would they like us to run? Demonstrate value of PTA funds to encourage support Encourage people to join our Facebook group New supporters Run an sponsored event online to extend reach of donors Leaflet drop neighbours of the school inviting them to events Action Fundraising activity Term 1: Quiz night (adults) Term 1: Film night (children) Term 1: Christmas fair (all) Term 1: Christmas cards Term 2: Mother’s Day shop Term 2: Grant application Term 2: Race night (adults) Term 3: Ice pop Fridays Term 3: Summer fair (all) Term 3: Disco (children) Communication plan Monthly update via school newsletter – investments and value to pupils Update details of events on school website and social media Create media release to local paper about the circus coming to the summer fair Resources (What do we need?) People Appoint marketing coordinator Seek someone with previous grant bid-writing experience Start recruiting new Treasurer for next year Knowledge Create storage structure for filing feedback forms from previous events Handover/training for new Treasurer
pta_fundraising-strategy-map-sample.docx