CWEO Category Objectives Courses in which students receive Measure Target (Overall Timeline (When & how feedback on this objective. (Method to level for often is data collected?) gauge satisfactory achievement) performance.) COMM 493 80% of student O1: Public relations students will demonstrate the COMM 205 Principles of Public Relations portfolio work ability to effectively analyze, compare, and Senior Seminar ULO 4: Applied Skills & Scholarship: Students will become proficient sample evaluate models of public relations practice used Final Portfolio sections will in an organization and make effective in the scholarship of their earn a score of recommendations for improvement. discipline and demonstrate at least 3 out of specialized skills needed to 4 on the rubric pursue a career and/or graduate school. 80% of student O2 (A): Public relations students will develop COMM 205 Principles of Public Relations Senior Seminar portfolio work proficient to advanced competencies in four COMM 351 Public Relations Writing Final Portfolio sample public relations-related areas: writing, social COMM 353 Media Relations/Crisis sections will media, and crisis communication, marketing. Communication earn a score of O2(B): Public relations students will develop MRKT 130 Marketing Principles at least 3 out of proficient to advanced competencies in at least The following courses are menu options in 4 on the rubric three specialty areas, depending on their major the required curriculum major electives, so elective choices: (e.g. fund raising, internal students’ competencies and portfolios will communication, event planning, campaign processes (research, action planning, vary according to elective choice. communication/implementation/evaluation), COMM 203 Basic Video & Editing visual communication, social and digital COMM 207 Communication Design marketing, persuasion) COMM 301 Persuasion COMM 310 Fundraising COMM 333 Business & Organizational Communication COMM 357 Event Planning COMM 426 Public Relations Campaign MRKT337 Integrated Marketing Communications MRKT 362 Social Media Marketing MRKT364 Digital Marketing 80% of student O3: Public relations students will identify, COMM 353 Media Relations/Crisis Senior Seminar portfolio work interpret, evaluate, and apply best practices in Communication Final Portfolio sample public relations, media relations, and crisis sections will communication (combining traditional and new earn a score of media) for maintaining mutually beneficial at least 3 out of relationships between organizations and publics 4 on the rubric both routinely and in times of crisis.
CWEO Category Objectives Courses in which students receive feedback on this objective. Measure (Method to gauge achievement) Target (Overall level for satisfactory performance.) Timeline (When & how often is data collected?) ULO 4: Applied Skills & Scholarship: Students will become proficient in the scholarship of their discipline and demonstrate specialized skills needed to pursue a career and/or graduate school. O1: Public relations students will demonstrate the ability to effectively analyze, compare, and evaluate models of public relations practice used in an organization and make effective recommendations for improvement. COMM 205 Principles of Public Relations COMM 493 Senior Seminar Final Portfolio 80% of student portfolio work sample sections will earn a score of at least 3 out of 4 on the rubric O2 (A): Public relations students will develop proficient to advanced competencies in four public relations-related areas: writing, social media, and crisis communication, marketing. O2(B): Public relations students will develop proficient to advanced competencies in at least three specialty areas, depending on their major elective choices: (e.g. fund raising, internal communication, event planning, campaign processes (research, action planning, communication/implementation/evaluation), visual communication, social and digital marketing, persuasion) COMM 205 Principles of Public Relations COMM 351 Public Relations Writing COMM 353 Media Relations/Crisis Communication MRKT 130 Marketing Principles The following courses are menu options in the required curriculum major electives, so students’ competencies and portfolios will vary according to elective choice. COMM 203 Basic Video & Editing COMM 207 Communication Design COMM 301 Persuasion COMM 310 Fundraising COMM 333 Business & Organizational Communication COMM 357 Event Planning COMM 426 Public Relations Campaign MRKT337 Integrated Marketing Communications MRKT 362 Social Media Marketing MRKT364 Digital Marketing Senior Seminar Final Portfolio 80% of student portfolio work sample sections will earn a score of at least 3 out of 4 on the rubric O3: Public relations students will identify, interpret, evaluate, and apply best practices in public relations, media relations, and crisis communication (combining traditional and new media) for maintaining mutually beneficial relationships between organizations and publics both routinely and in times of crisis. COMM 353 Media Relations/Crisis Communication Senior Seminar Final Portfolio 80% of student portfolio work sample sections will earn a score of at least 3 out of 4 on the rubric
PURE_Major_Assessment_Grid_Feb_6_2018.docx