Objective 2: Raise awareness among key health department decision-makers and stakeholders (chronic disease director, legislative liaison, commissioner of health, program grantees, etc) and other related state agencies by distributing monthly bulletins and annual policy agenda. Activity Timeline Communication Type Audience Method Send monthly bulletin from a prepared list of topics, including toll of tobacco, impact of price increase on youth smokers, impact of price increase on pregnant smokers, popularity of excise tax increases Internal health department with the voting public, CDC recommended leadership (the chain of command funding for tobacco control program Same time every One page with clear E-mail; internal to the commissioner), other linked to increased revenue; reliability of month message(s) bulletins; website related state level agencies and excise tax as revenue source; excise tax program grantees increases in other states as they occur; current activity by tobacco industry that targets vulnerable populations; research reports; polling other related public opinion studies. Present the tobacco control program’s While Commissioner tobacco pricing policy agenda to is preparing policy One page policy agenda Internal health department appropriate agency representative agenda for with appended fact sheets leadership at highest level Briefing in person (Commissioner, legislative liaison) for submission to the and references possible incorporation in health department policy Governor’s office agenda or statement)
Objective 2: Raise awareness among key health department decision-makers and stakeholders (chronic disease director, legislative liaison, commissioner of health, program grantees, etc) and other related state agencies by distributing monthly bulletins and annual policy agenda. Activity Timeline Communication Type Audience Method Send monthly bulletin from a prepared list of topics, including toll of tobacco, impact of price increase on youth smokers, impact of price increase on pregnant smokers, popularity of excise tax increases with the voting public, CDC recommended funding for tobacco control program linked to increased revenue; reliability of excise tax as revenue source; excise tax increases in other states as they occur; current activity by tobacco industry that targets vulnerable populations; research reports; polling other related public opinion studies. Same time every month One page with clear message(s) Internal health department leadership (the chain of command to the commissioner), other related state level agencies and program grantees E-mail; internal bulletins; website Present the tobacco control program’s tobacco pricing policy agenda to appropriate agency representative (Commissioner, legislative liaison) for incorporation in health department policy agenda or statement) While Commissioner is preparing policy agenda for submission to the Governor’s office One page policy agenda with appended fact sheets and references Internal health department leadership at highest level possible Briefing in person
PS_Toolkit_6.30.11.docx