Label Type C: Executions Most information and easy to interpret A and spacious feel Clean look and feel Red and confuse, however other information is clear Visually appealing Some lack of strong differentiation by region is tempered by clarity of (beyond the bars) place names Red and green confusing Size of house description on this label preferred Preferred by… Australian consumers and industry members Considerations… Revise red and green bars Consider smaller maps (especially for New Smaller maps have better contrast and are certainly preferred in Zealand consumers and New Zealand industry members) Metres squared lacks meaning for many consumers (unless they are Recommend 1st label going through the building process) continue into next round Preferred by… New Zealand consumers and industry members of testing (with amendment) Key characteristics… Similar to Existing - Label Type D
Label Type C: Executions A and spacious feel Red and confuse, however other information is clear Some lack of strong differentiation by region is tempered by clarity of place names Size of house description on this label preferred Preferred by… Australian consumers and industry members Smaller maps have better contrast and are certainly preferred in New Zealand Metres squared lacks meaning for many consumers (unless they are going through the building process) Preferred by… New Zealand consumers and industry members Key characteristics… Most information and easy to interpret Clean look and feel Visually appealing (beyond the bars) Red and green confusing Considerations… Revise red and green bars Consider smaller maps (especially for New Zealand consumers and industry members) Recommend 1st label continue into next round of testing (with amendment) Similar to Existing - Label Type D
Report_Climate_Rating_Labels_Research_Round_1_0.docx