Foundation Course Category: a. Preamble: To understand communication and its types To study on theories and models relating to different types of communication. To analyse case studies relating to creative skills of designing appropriate messages. b. Course Outcomes: Upon the successful completion of the course, learners will be able to CO Course Outcomes Level of learning Nos. domain (Based on revised Bloom’s taxonomy) C01 What are the four schools of communication theories K2 What are the Interpersonal and Intrapersonal theories of C02 K3 communication C03 Outline the basic premise of group communication theories K2 CO4 Differentiate between model and rhetoric K2 Aristotle’s CO5 Explain the major mass communication theories K3 c. Course Syllabus: UNIT I Introduction to Theories and models, Genres of communication theory: structural and functional, cognitive and behavioral, interactionist and interpretive, critical theories. UNIT II Intrapersonal and Interpersonal Communication:The Self in Communication - Johari Window. model, Escalation and De Escalation model, Hartley’s Knapp’s Transactional Analysis. Social Penetration theory, Equity theory, Social Berne’s Exchange theory, Attribution theory, Cognitive Dissonance, Elaboration Likelihood Model, Expectancy Value Theory, Social Identity Theory, Social Cognitive Theory
Course Category: Foundation a. Preamble: To understand communication and its types To study on theories and models relating to different types of communication. To analyse case studies relating to creative skills of designing appropriate messages. b. Course Outcomes: Upon the successful completion of the course, learners will be able to CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s taxonomy) C01 What are the four schools of communication theories K2 C02 What are the Interpersonal and Intrapersonal theories of communication K3 C03 Outline the basic premise of group communication theories K2 CO4 Differentiate between Aristotle’s model and rhetoric K2 CO5 Explain the major mass communication theories K3 c. Course Syllabus: UNIT I Introduction to Theories and models, Genres of communication theory: structural and functional, cognitive and behavioral, interactionist and interpretive, critical theories. UNIT II Intrapersonal and Interpersonal Communication:The Self in Communication - Johari Window. Hartley’s model, Knapp’s Escalation and De Escalation model, Berne’s Transactional Analysis. Social Penetration theory, Equity theory, Social Exchange theory, Attribution theory, Cognitive Dissonance, Elaboration Likelihood Model, Expectancy Value Theory, Social Identity Theory, Social Cognitive Theory
Programme-book-B.Sc_.-Visual-Communication-.docx