clearly (examples clearly (examples at Employee surveys at left). left). Phone interviews 0 points 1 points 2 points 3 points Surveys (phone, online, Lessons Learned Lessons Learned Lessons Learned mail, intercept) No ways to improve At least 1 way to At least 2 ways to (N/A) Content analysis this tactic (if it were improve this tactic improve this tactic Media analysis done again) are (if it were done (if it were done Tracking (calls, purchases, presented. again) is presented. again) are etc) presented. _____/4 Focus groups 0 points 2 point 4 points points Comments: Award Entry Scoring Category Points Possible Research _____ /14 points possible Planning _____ /30 points possible Implementation _____ /30 points possible Creativity _____ /15 points possible Evaluation _____ /11 points possible Total Score______ /100 points possible Material in this rubric is based on information from: Public Relations Society of America Study Guide for the Examination for Accreditation in Public Relations, ©2016 by the Universal Accreditation Board, functioning as part of Public Relations Society of America.
Employee surveys Phone interviews Surveys (phone, online, mail, intercept) Content analysis Media analysis Tracking (calls, purchases, etc) Focus groups 0 points clearly (examples at left). 1 points clearly (examples at left). 2 points 3 points Lessons Learned No ways to improve this tactic (if it were done again) are presented. 0 points (N/A) Lessons Learned At least 1 way to improve this tactic (if it were done again) is presented. 2 point Lessons Learned At least 2 ways to improve this tactic (if it were done again) are presented. 4 points _____/4 points Comments: Award Entry Scoring Category Points Possible Research _____ /14 points possible Planning _____ /30 points possible Implementation _____ /30 points possible Creativity _____ /15 points possible Evaluation _____ /11 points possible Total Score______ /100 points possible Material in this rubric is based on information from: Public Relations Society of America Study Guide for the Examination for Accreditation in Public Relations, ©2016 by the Universal Accreditation Board, functioning as part of Public Relations Society of America.
PRSA-Judging-Criteria_Tactics.docx