The Target (audience) The Message The Elaboration Likelihood Model Central Route and Peripheral Route Persuasion Strategies Foot-in-the-Door Technique Door-in-the-Face Technique Resisting Persuasion Inoculation Social Behavior Altruism (vs. Egoism) Evolutionary Views of Altruism Psychological Factors in Altruism Reciprocity Empathy Sociocultural Factors in Altruism Market Economy Religions Altruism and Gender The Bystander Effect Media Influences Aggression Evolutionary Views Genetic Basis Neurobiological Factors Psychological Factors Frustrating and Aversive Circumstances Cognitive Determinants Observational Learning Sociocultural Factors Cultural Variations and the Culture of Honor Media Violence Aggression and Gender Overt Aggression Relational Aggression Social Influence Conformity and Obedience Conformity: Asch’s Experiment Informational Social Influence Normative Social Influence Obedience: Milgram’s Experiments Situational Factors The Stanford Prison Experiment Group Influence Deindividuation Social Contagion Group Performance Social Facilitation Social Loafing
The Target (audience) The Message The Elaboration Likelihood Model Central Route and Peripheral Route Persuasion Strategies Foot-in-the-Door Technique Door-in-the-Face Technique Resisting Persuasion Inoculation Social Behavior Altruism (vs. Egoism) Evolutionary Views of Altruism Psychological Factors in Altruism Reciprocity Empathy Sociocultural Factors in Altruism Market Economy Religions Altruism and Gender The Bystander Effect Media Influences Aggression Evolutionary Views Genetic Basis Neurobiological Factors Psychological Factors Frustrating and Aversive Circumstances Cognitive Determinants Observational Learning Sociocultural Factors Cultural Variations and the Culture of Honor Media Violence Aggression and Gender Overt Aggression Relational Aggression Social Influence Conformity and Obedience Conformity: Asch’s Experiment Informational Social Influence Normative Social Influence Obedience: Milgram’s Experiments Situational Factors The Stanford Prison Experiment Group Influence Deindividuation Social Contagion Group Performance Social Facilitation Social Loafing
psy_101_outline.docx