____ 6. Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when trial breweries dotted the nation. The brewery only sells in a ten state area on the eastern seaboard. For over 170 years, this strategy has given the brewery a: a. brand name strategy b. competitive advantage c. price differentiation advantage d. marketing competitive advantage e. sustainable competitive advantage ____ 7. Market penetration occurs when: a. a supermarket adds a new store b. a U.S.-based company begins to sell its products in China c. Motown records sells DVDs to Wal-Mart d. Yoplait yogurt coupons to its existing customers e. 3M distributes breathe-right nasal strips in Europe ____ 8. Pure Digital Technologies created the Flip, is a digital camera that is priced around $150. It filled a gap between expensive digital cameras and web cams. The flip plugs straight into your computer and the video can easily be viewed and shared instantly. Creating a new product for a new market is called _____. a. divestment b. segment development c. target marketing d. diversification e. directed growth ____ 9. Which of the following category in the portfolio matrix is a market leader and growing fast? a. star b. meteor c. cash cow d. shiner e. top dog ____ 10. Trial Spray's development of Craisins sweetened dried cranberries to compete against raisins most directly affected the _____ element of the company's marketing mix. a. place b. production c. product d. distribution e. target market ____ 11. A planning manager visiting a company's health and beauty aids division discovers the division has no effective method for allocating resources, nor for evaluating actual results against planned results. His suggestion to the division would likely be to prepare a: a. marketing audit b. contingency plan c. service audit d. market share analysis e. series of tactical evaluations DeFeet International
____ 6. Yuengling is the oldest brewery in the United States. It was founded in 1827 in a time when breweries dotted the nation. The brewery only sells in a ten state area on the eastern seaboard. For over 170 years, this strategy has given the brewery a: a. brand name strategy b. competitive advantage c. price differentiation advantage d. marketing competitive advantage e. sustainable competitive advantage ____ 7. Market penetration occurs when: a. a supermarket adds a new store b. a U.S.-based company begins to sell its products in China c. Motown records sells DVDs to Wal-Mart d. Yoplait yogurt coupons to its existing customers e. 3M distributes breathe-right nasal strips in Europe ____ 8. Pure Digital Technologies created the Flip, is a digital camera that is priced around $150. It filled a gap between expensive digital cameras and web cams. The flip plugs straight into your computer and the video can easily be viewed and shared instantly. Creating a new product for a new market is called _____. a. divestment b. segment development c. target marketing d. diversification e. directed growth ____ 9. Which of the following category in the portfolio matrix is a market leader and growing fast? a. star b. meteor c. cash cow d. shiner e. top dog ____ 10. Spray's development of Craisins sweetened dried cranberries to compete against raisins most directly affected the _____ element of the company's marketing mix. a. place b. production c. product d. distribution e. target market ____ 11. A planning manager visiting a company's health and beauty aids division discovers the division has no effective method for allocating resources, nor for evaluating actual results against planned results. His suggestion to the division would likely be to prepare a: a. marketing audit b. contingency plan c. service audit d. market share analysis e. series of tactical evaluations DeFeet International trial Trial
review_chapters_1-10_complete.docx