Clarity Present your speech in such a way that your meaning is absolutely clear to your audience. Avoid vague, confusing, or ambiguous statements and when necessary illustrate your meaning. Define terms by using “by X I mean…” Ensure the use of simple words that you can pronounce. Emphasis Speakers are not only heard, they are also seen, and their aim should be to enhance their speeches by their appearances, gestures, and animation. Getting attention Focus the audiences’ attention, so that they remember your points by using memory retention techniques such as: Repeating a point with deliberate emphasis Using visual aids Dramatization Using examples Choosing appealing words or phrases which will be remembered. Maintaining interest The following elements will help you keep your audience’s attention: Vividness Humour Drama Personal appeal Adjusting delivery according to audience response. WHY PR WRITING PR writing is an important technique that a PR personal must engage and master. According to Newsom & Haynes (2011:2) PR writing deals with putting a spin on things. Right? Wrong? It is about tailoring messages for particular media and publics. Writing for PR takes many forms some of these are: Press Releases House Journals Memorandums (Memo)
Clarity Present your speech in such a way that your meaning is absolutely clear to your audience. Avoid vague, confusing, or ambiguous statements and when necessary illustrate your meaning. Define terms by using “by X I mean…” Ensure the use of simple words that you can pronounce. Emphasis Speakers are not only heard, they are also seen, and their aim should be to enhance their speeches by their appearances, gestures, and animation. Getting attention Focus the audiences’ attention, so that they remember your points by using memory retention techniques such as: Repeating a point with deliberate emphasis Using visual aids Dramatization Using examples Choosing appealing words or phrases which will be remembered. Maintaining interest The following elements will help you keep your audience’s attention: Vividness Humour Drama Personal appeal Adjusting delivery according to audience response. WHY PR WRITING PR writing is an important technique that a PR personal must engage and master. According to Newsom & Haynes (2011:2) PR writing deals with putting a spin on things. Right? Wrong? It is about tailoring messages for particular media and publics. Writing for PR takes many forms some of these are: Press Releases House Journals Memorandums (Memo)
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