Ongoing communication and development of a breastfeeding friendly workplace culture Communication Target Date Communication Activity Key Message Timeframe Responsibility Due Date Channel Audience Finalised Intranet Updates to breastfeeding All staff Highlight changes to breastfeeding policy Ongoing policy/procedure published on as they occur intranet Induction/ Orientation Inclusion of breastfeeding support in New employees Ongoing Inform all new employees that the induction or orientation procedure workplace is breastfeeding friendly (including building tours) Establish as cultural norm Highlight breastfeeding policy, support and facilities In-house Training Inclusion of relevant legislation in All staff Ongoing Build awareness of rights and training/presentations responsibilities of all staff Establish as cultural norm In-house Training Inclusion of breastfeeding and work All staff Ongoing Educate staff on the OH&S issues related health related issues in WHS training to inadequate workplace support for breastfeeding employees ABA Resources & Supply ABA resources and promotional Mothers & Ongoing Support is available from the Australian Promotional Material material in breastfeeding/expressing expectant Breastfeeding Association room mothers Online ‘Return to Provide registration for BFW Return to Mothers & Ongoing Support staff in planning for combining Work Webinar’ Work webinar to mothers prior to expectant breastfeeding and work maternity leave mothers Social Media Inclusion on social media accounts General public Implementation Raise awareness of breastfeeding friendly workplace culture Potential Promote and reinforce commitment to employees family friendly values Highlight point of difference from other workplaces Job specification Inclusion of responsibilities as BFW BFW contact Accreditation/ Ensure responsibilities as person contact in job spec of relevant Re-accreditation responsible for BFW are clearly employee communicated Facilitate smooth re-accreditation process Maintain up to date contact details on BFW records
Ongoing communication and development of a breastfeeding friendly workplace culture Communication Channel Communication Activity Target Audience Key Message Timeframe Responsibility Due Date Date Finalised Intranet Updates to breastfeeding policy/procedure published on intranet All staff Highlight changes to breastfeeding policy as they occur Ongoing Induction/ Orientation Inclusion of breastfeeding support in induction or orientation procedure (including building tours) New employees Inform all new employees that the workplace is breastfeeding friendly Establish as cultural norm Highlight breastfeeding policy, support and facilities Ongoing In-house Training Inclusion of relevant legislation in training/presentations All staff Build awareness of rights and responsibilities of all staff Establish as cultural norm Ongoing In-house Training Inclusion of breastfeeding and work health related issues in WHS training All staff Educate staff on the OH&S issues related to inadequate workplace support for breastfeeding employees Ongoing ABA Resources & Promotional Material Supply ABA resources and promotional material in breastfeeding/expressing room Mothers & expectant mothers Support is available from the Australian Breastfeeding Association Ongoing Online ‘Return to Work Webinar’ Provide registration for BFW Return to Work webinar to mothers prior to maternity leave Mothers & expectant mothers Support staff in planning for combining breastfeeding and work Ongoing Social Media Inclusion on social media accounts General public Potential employees Raise awareness of breastfeeding friendly workplace culture Promote and reinforce commitment to family friendly values Highlight point of difference from other workplaces Implementation Job specification Inclusion of responsibilities as BFW contact in job spec of relevant employee BFW contact Ensure responsibilities as person responsible for BFW are clearly communicated Facilitate smooth re-accreditation process Maintain up to date contact details on BFW records Accreditation/ Re-accreditation
Policy%20%26%20Communication%20-%20Communication%20Plan%20template%20V2%201016.docx