community champions, whether media reporting has engagement in decision-making, changed prior to the speaker and media volunteer campaign to 2007 and programmes, developing analysed headlines from strategies. newspapers at three time points. Kerby et al. (2008) Disability Anti-stigma films: The first short Randomised control Attitudes were less 68 film, Human Experience’ design (film vs control) stigmatising after the ‘A (Smith, 2005), made in assessed pre, post and eight intervention in the collaboration with service users weeks after watching the film. experimental group. at Rethink Nottingham and - attitudes towards mental Perceived dangerousness evaluated in England, adopts a health decreased between pre- head’ style approach - perceived dangerousness and post-intervention and ‘talking around three mental health - attitudes towards psychiatry remained similar eight professionals discussing their - contact with people with a weeks later. experiences of being diagnosed mental health condition Decrease in social distance with a mental health condition. - behavioural intentions between pre- and post- for The second short film, Day in towards people with a mental the intervention group, but ‘A the Mind of…’ (Green, 2005) health condition this was not sustained eight made by service users at weeks later. Framework housing association Nottingham, adopts a perspective on the experience of psychosis. Varughese et al. Disability Randomised control trial. - to Mental Illness’ People’s attitudes to mental 63 ’Attitude (2011) General public in Essex, questionnaire health conditions were more England, were asked to positive after looking at complete a questionnaire after photo b. Photo b looking at a photo of either a) a significantly reduces man with intellectual disability stigmatised attitudes. from the cover of the Learning Disability Coalition leaflet entitled it Like it is’, or b) a ‘Tell
community champions, engagement in decision-making, speaker and media volunteer programmes, developing strategies. whether media reporting has changed prior to the campaign to 2007 and analysed headlines from newspapers at three time points. Kerby et al. (2008) Disability Anti-stigma films: The first short film, ‘A Human Experience’ (Smith, 2005), made in collaboration with service users at Rethink Nottingham and evaluated in England, adopts a ‘talking head’ style approach around three mental health professionals discussing their experiences of being diagnosed with a mental health condition. The second short film, ‘A Day in the Mind of…’ (Green, 2005) made by service users at Framework housing association Nottingham, adopts a perspective on the experience of psychosis. Randomised control design (film vs control) assessed pre, post and eight weeks after watching the film. - attitudes towards mental health - perceived dangerousness - attitudes towards psychiatry - contact with people with a mental health condition - behavioural intentions towards people with a mental health condition Attitudes were less stigmatising after the intervention in the experimental group. Perceived dangerousness decreased between pre- and post-intervention and remained similar eight weeks later. Decrease in social distance between pre- and post- for the intervention group, but this was not sustained eight weeks later. 68 Varughese et al. (2011) Disability Randomised control trial. General public in Essex, England, were asked to complete a questionnaire after looking at a photo of either a) a man with intellectual disability from the cover of the Learning Disability Coalition leaflet entitled ‘Tell it Like it is’, or b) a - ’Attitude to Mental Illness’ questionnaire People’s attitudes to mental health conditions were more positive after looking at photo b. Photo b significantly reduces stigmatised attitudes. 63
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