Grey Background: Overview Visually appealing boring (low impact colours) Feels Red and white of the stars stands names written vertically (harder to read) City out against the grey background map holds less appeal in NZ Large Explanation of stars is clear on the map does not make the regions Contrast KWh information prominent clear enough (at first glance) INSIGHT IMPLICATION Muted colour scheme can polarise… Need to consider the trade off between visual appeal and impact Some prefer the look of these labels (and would be more likely can be high impact but care should be taken to ensure they are – to be happy to display them) not off putting so that information is absorbed However, for others, they lack impact Showing aggregated heating and cooling information lacks meaning… Does not offer insight into how the appliance will perform in Show heating and cooling information separately to ensure the actuality information provided on the is as useful as possible Particularly when appliances are used predominately for one purpose Energy consumption figures prominent… New/less frequently used information should be prominent to encourage consumers to engage Easy to see KWh information Consider offering further information to increase clarity Offers new information to consumers
Grey Background: Overview Visually appealing Red and white of the stars stands out against the grey background Explanation of stars is clear KWh information prominent Feels boring (low impact colours) City names written vertically (harder to read) Large map holds less appeal in NZ Contrast on the map does not make the regions clear enough (at first glance) INSIGHT IMPLICATION Muted colour scheme can polarise… Some prefer the look of these labels (and would be more likely to be happy to display them) However, for others, they lack impact Need to consider the trade off between visual appeal and impact – can be high impact but care should be taken to ensure they are not off putting so that information is absorbed Showing aggregated heating and cooling information lacks meaning… Does not offer insight into how the appliance will perform in actuality Particularly when appliances are used predominately for one purpose Show heating and cooling information separately to ensure the information provided on the is as useful as possible Energy consumption figures prominent… Easy to see KWh information Offers new information to consumers New/less frequently used information should be prominent to encourage consumers to engage Consider offering further information to increase clarity
Report_Climate_Rating_Labels_Research_Round_1_0.docx