What the Labels Should Be Consumers need to be able to interpret the information provided on the label quickly as they are unlikely to want to read and interpret a lot of information labels must be clear, succinct – Easy to interpret and easily digestible Easy to compare Labels are only useful as a comparator for the majority the differences between two products • – must be easy to identify from the labels As they are unlikely to seek out information on energy ratings, consumers need to have the labels explained to them in the first instance, e.g. by the sales assistant, flyers or obvious links to websites (e.g. via QR code) The information as well as why it is important to consider when purchasing appliances needs to • be clearly communicated Honest Labels must be impartial and honest to foster trust (e.g. not from manufacturers or retailers but • – an independent government body) Where possible materials should be tailored to the individuals situation, circumstances, e.g. size of home, clarity on region, a guide to how much an appliance is supposed to have used during the calculation of the ratings Information should ideally be tangible. Consumers want to know in $ figures what they will save over a period of time. Stars are accepted but an indication of what this means in terms of Resonant $ figures could offer greater motivation
What the Labels Should Be Easy to interpret Consumers need to be able to interpret the information provided on the label quickly as they are unlikely to want to read and interpret a lot of information – labels must be clear, succinct and easily digestible Easy to compare • Labels are only useful as a comparator for the majority – the differences between two products must be easy to identify from the labels As they are unlikely to seek out information on energy ratings, consumers need to have the labels explained to them in the first instance, e.g. by the sales assistant, flyers or obvious links to websites (e.g. via QR code) • The information as well as why it is important to consider when purchasing appliances needs to be clearly communicated Honest • Labels must be impartial and honest – to foster trust (e.g. not from manufacturers or retailers but an independent government body) Where possible materials should be tailored to the individuals situation, circumstances, e.g. size of home, clarity on region, a guide to how much an appliance is supposed to have used during the calculation of the ratings Resonant Information should ideally be tangible. Consumers want to know in $ figures what they will save over a period of time. Stars are accepted but an indication of what this means in terms of $ figures could offer greater motivation
Report_Climate_Rating_Labels_Research_Round_1_0.docx