Professor Walter Niebauer Interviewed by Mary Dye Department of Communication and Performance Studies September 27, 2011 Education: of Ph.D., 1986, Mass Media, Michigan State University. Dissertation: “Predictive Models Suburban Weekly Newspaper Circulation, Advertising Space and Existence 1970-1980.” – M.S., 1972, Environmental Communications, University of Wisconsin-Madison. Thesis: of Proximity and Advertising on Coverage of “Influence the Columbia Power Plant Issue.” B.S., 1970, Communications and Natural Resources, University of Wisconsin-Madison. Teaching Experience at Northern Michigan University: May 2005 present, tenured Full Professor – May 2004 May 2005, tenured Associate Professor – August 2000 May 2004, untenured Associate Professor – Courses Taught: Public Relations Writing Entertainment and Sports Promotion Research Public Relations Research Entertainment and Sports Promotion Public Relations Case Studies Research Campaigns Public Relations Campaigns Introduction to Mass Media Organizational Communication Summary: As an asset to the Department of Communication and Performance Studies, Professor Niebauer has a knowledgeable background that he likes to share with his students about writing for the general public. Students that he teaches and gives writing assignments to are ultimately learning to communicate an accurate image to a public or publics. Professor Niebauer stresses the importance of being able to write concisely, which is why he assigns writing assignments to his that an average person does not know will be of no use to the students: “Using big words general public. Keep it simple. Keep it concise.”
Professor Walter Niebauer Interviewed by Mary Dye Department of Communication and Performance Studies September 27, 2011 Education: Ph.D., 1986, Mass Media, Michigan State University. Dissertation: “Predictive Models of Suburban Weekly Newspaper Circulation, Advertising Space and Existence – 1970-1980.” M.S., 1972, Environmental Communications, University of Wisconsin-Madison. Thesis: “Influence of Proximity and Advertising on Coverage of the Columbia Power Plant Issue.” B.S., 1970, Communications and Natural Resources, University of Wisconsin-Madison. Teaching Experience at Northern Michigan University: May 2005 – present, tenured Full Professor May 2004 – May 2005, tenured Associate Professor August 2000 – May 2004, untenured Associate Professor Courses Taught: Public Relations Writing Public Relations Research Public Relations Case Studies Public Relations Campaigns Organizational Communication Entertainment and Sports Promotion Research Entertainment and Sports Promotion Research Campaigns Introduction to Mass Media Summary: As an asset to the Department of Communication and Performance Studies, Professor Niebauer has a knowledgeable background that he likes to share with his students about writing for the general public. Students that he teaches and gives writing assignments to are ultimately learning to communicate an accurate image to a public or publics. Professor Niebauer stresses the importance of being able to write concisely, which is why he assigns writing assignments to his students: “Using big words that an average person does not know will be of no use to the general public. Keep it simple. Keep it concise.”
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