to corporate survival and successful, which means they are important enough to be prioritized to the leading place. These two stakeholders are just two extremes and each member in the whole stakeholders group can rank their status in power and significance, which determines their priority position in the corporate reputation management. It is also noticeable that the rank for each stakeholder group can be changed, depending on concrete situation. Normally such prioritization requires deep perception and understanding about stakeholders and is conjunct with stakeholder analysis. Stakeholder analysis is a process of profiling stakeholder, figuring out their opinion and expectation over issues and problem you wish to clarify, analyzing their mutual relation, predicting the actions and behavior of them over your target issues, assessing the capability of different stakeholders and groups to participate and support and assessing the appropriate type of participation by different stakeholders at successive stages in your project. Stakeholder analysis provides important information about stakeholders for priority and relevant strategy company can use for issue dealing. It is also important for reputation building, maintenance and protection. Stakeholder analysis should run through the whole stakeholder and reputation management process so as to maximizing corporate value. Stakeholder theory also merits the activities on stakeholder relation management. As might be inspired from statements above, stakeholders might be different groups from groups but still be integrated by certain network. A good reputation manager has to understand the network amongst stakeholders so as to design proper strategies and methods to maximize reputation value amongst them. Stakeholder relation management entails effective communication with stakeholders: gaining their attention; knowing their need, requirement, and expectation over company; tracing their demands changes; eliminating their misunderstanding about us; and under circumstance inviting them to participate our strategy design, decision making and those actions affecting them. In general, stakeholder theory provides us a new view on reputation management and reputation risk management. In the later chapters, the author would use such theory in reputation risk managing model design.
to corporate survival and successful, which means they are important enough to be prioritized to the leading place. These two stakeholders are just two extremes and each member in the whole stakeholders group can rank their status in power and significance, which determines their priority position in the corporate reputation management. It is also noticeable that the rank for each stakeholder group can be changed, depending on concrete situation. Normally such prioritization requires deep perception and understanding about stakeholders and is conjunct with stakeholder analysis. Stakeholder analysis is a process of profiling stakeholder, figuring out their opinion and expectation over issues and problem you wish to clarify, analyzing their mutual relation, predicting the actions and behavior of them over your target issues, assessing the capability of different stakeholders and groups to participate and support and assessing the appropriate type of participation by different stakeholders at successive stages in your project. Stakeholder analysis provides important information about stakeholders for priority and relevant strategy company can use for issue dealing. It is also important for reputation building, maintenance and protection. Stakeholder analysis should run through the whole stakeholder and reputation management process so as to maximizing corporate value. Stakeholder theory also merits the activities on stakeholder relation management. As might be inspired from statements above, stakeholders might be different groups from groups but still be integrated by certain network. A good reputation manager has to understand the network amongst stakeholders so as to design proper strategies and methods to maximize reputation value amongst them. Stakeholder relation management entails effective communication with stakeholders: gaining their attention; knowing their need, requirement, and expectation over company; tracing their demands changes; eliminating their misunderstanding about us; and under circumstance inviting them to participate our strategy design, decision making and those actions affecting them. In general, stakeholder theory provides us a new view on reputation management and reputation risk management. In the later chapters, the author would use such theory in reputation risk managing model design.
Proactive_reputation_risk_management_in_a_transnational_company.docx