and Programs Oct 1 Read: Understand and apply the Roadmap Handbook CH 6 – for Effective eMarketing Campaigns Open Assignment #4 Due Today: Assignment #2 6 eMarketing Design Guidelines Review Assignment #2 Oct 8 Best Practices for html and text email; PowerPoint Lecture eMarketing Workshop II – offer letters; Response Forms and Landing Pages; Viral Marketing; and SEO Demo NEU Online – re-offer and re-launch strategies Read: Handbook CH 4 – eMarketing Metrics & ROI 7 Review Readings & Assignment #3 Oct 15 Design meaningful reports of Read: campaign activity and results from Handbook CHs 7,8 & 14 – Web Analytics tools. Marketing Sherpa - Guide To Web Analytics SE Watch 4 Critical Metrics You – Get From Google Analytics Won’t Silverpop 2014 eMail Marketing – Metrics Benchmark Study Open Assignment #5 Open First Three Minute Drill Due Today: Assignment #3 8 Mid-term Exam Open Mid-term in UVaCollab Oct 22 Tests understanding of: Take Home Mid-term Exam submitted by Best Practices for Landing Page Class 9 construction; Proper formatting for database Due Today: First Three Minute Drill entries; Actionable metrics for email marketing campaigns. 9 eNewsletters Review Mid-term Exams eNewsletter Demo Standard & Poors – Oct 29 Develop eNewsletter campaigns Structured Finance which are an integral element of any customer nurturing or retention Read: program. Handbook CH 9 –
Oct 1 and Programs Understand and apply the Roadmap for Effective eMarketing Campaigns Read: Handbook – CH 6 Open Assignment #4 Due Today: Assignment #2 6 Oct 8 eMarketing Design Guidelines Best Practices for html and text email; offer letters; Response Forms and Landing Pages; Viral Marketing; and re-offer and re-launch strategies Review Assignment #2 PowerPoint Lecture – eMarketing Workshop II SEO Demo – NEU Online Read: Handbook – CH 4 7 Oct 15 eMarketing Metrics & ROI Design meaningful reports of campaign activity and results from Web Analytics tools. Review Readings & Assignment #3 Read: Handbook – CHs 7,8 & 14 Marketing Sherpa - Guide To Web Analytics SE Watch – 4 Critical Metrics You Won’t Get From Google Analytics Silverpop – 2014 eMail Marketing Metrics Benchmark Study Open Assignment #5 Open First Three Minute Drill Due Today: Assignment #3 8 Oct 22 Mid-term Exam Tests understanding of: Best Practices for Landing Page construction; Proper formatting for database entries; Actionable metrics for email marketing campaigns. Open Mid-term in UVaCollab Take Home Mid-term Exam submitted by Class 9 Due Today: First Three Minute Drill 9 Oct 29 eNewsletters Develop eNewsletter campaigns which are an integral element of any customer nurturing or retention program. Review Mid-term Exams eNewsletter Demo – Standard & Poors Structured Finance Read: Handbook – CH 9
PSMT%206010%20eMarketing%20Tools%20%26%20Techniques%20Syllabus.docx