Festival of Creativity for the sixth year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the Top Holding Company (second year World’s running). About Kantar Millward Brown Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar group, one of the leading data, insight and consultancy WPP’s world’s companies. Learn more at . China media contact: Global media contacts: Christine Zhang Lisa Parente Email: Tel: +1 617 598 5328 Tel: 010-58579200 Email: Kate Alexander Tel: +44 7788 584413 Email:
Festival of Creativity for the sixth year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running). About Kantar Millward Brown Kantar Millward Brown is a leading global research agency specialising in advertising effectiveness, strategic communication, media and digital, and brand equity research. The company helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of WPP’s Kantar group, one of the world’s leading data, insight and consultancy companies. Learn more at . China media contact: Christine Zhang Email: Tel: 010-58579200 Global media contacts: Lisa Parente Tel: +1 617 598 5328 Email: Kate Alexander Tel: +44 7788 584413 Email:
press_release-chinese_global_brand_builders_en.docx