commitment and undertaking by the private sector to work in new areas and alongside public sector programmes increase sales of male and female condoms may reach and engage new users and encourage more frequent use of condoms; making condom use a lifestyle choice as opposed to a protective health measure and seeing an increase in sales of male and female condoms. It is therefore crucial to explore possibility of market segmentation to determine people who are capable of purchasing condoms to ease the burden on relying largely on free condoms. Once the other markets are open there is sustainability and reduction of risk should the government face challenges in providing a continuous supply of commodities. It is against this background that the UNFPA seeks the services of an international consultancy firm to support a consultancy to undertake a market research on condoms in Botswana. Objective The overarching objective of the consultancy is to explore comprehensive condom programming in Botswana with focus on condom availability, accessibility and utilization. Specific Objectives Specifically the consultancy will; In the context of availability review the availability of condoms in Botswana per the 3 condom markets (public, social marketing and private) and their level of uptake Determine consumer behavior & preference per population segment to branding of public sector condoms In the context of accessibility of condoms and the need to open the condoms markets beyond public sector, determine willingness to pay for condoms by consumers Scope the supervision of the ASRH Specialist and overall guidance from the Assistant Representative the contractor will: Condom access and utilization Determine condom access and utilization with focus on key national strategies and guidelines on provision of condoms in Botswana; current condom market, number of brands and price points and availability of product variants. Including mapping population segments, consumer behavior (inclusive of general usage behaviour, preferences, perceived benefits, drivers and barriers to usage). In collaboration with local experts, CCP TWG and young people determine the ideal condom & its positioning for robust uptake Determine willingness to pay for condoms Determine consumers’ willingness to pay for condoms in the absence of free condoms and the least price they can pay. Expected Outputs/Key deliverables Submission of inception report detailing how the consultant will approach the exercise with clear methodologies and relevant tools
commitment and undertaking by the private sector to work in new areas and alongside public sector programmes increase sales of male and female condoms may reach and engage new users and encourage more frequent use of condoms; making condom use a lifestyle choice as opposed to a protective health measure and seeing an increase in sales of male and female condoms. It is therefore crucial to explore possibility of market segmentation to determine people who are capable of purchasing condoms to ease the burden on relying largely on free condoms. Once the other markets are open there is sustainability and reduction of risk should the government face challenges in providing a continuous supply of commodities. It is against this background that the UNFPA seeks the services of an international consultancy firm to support a consultancy to undertake a market research on condoms in Botswana. Objective The overarching objective of the consultancy is to explore comprehensive condom programming in Botswana with focus on condom availability, accessibility and utilization. Specific Objectives Specifically the consultancy will; In the context of availability review the availability of condoms in Botswana per the 3 condom markets (public, social marketing and private) and their level of uptake Determine consumer behavior & preference per population segment to branding of public sector condoms In the context of accessibility of condoms and the need to open the condoms markets beyond public sector, determine willingness to pay for condoms by consumers Scope the supervision of the ASRH Specialist and overall guidance from the Assistant Representative the contractor will: Condom access and utilization Determine condom access and utilization with focus on key national strategies and guidelines on provision of condoms in Botswana; current condom market, number of brands and price points and availability of product variants. Including mapping population segments, consumer behavior (inclusive of general usage behaviour, preferences, perceived benefits, drivers and barriers to usage). In collaboration with local experts, CCP TWG and young people determine the ideal condom & its positioning for robust uptake Determine willingness to pay for condoms Determine consumers’ willingness to pay for condoms in the absence of free condoms and the least price they can pay. Expected Outputs/Key deliverables Submission of inception report detailing how the consultant will approach the exercise with clear methodologies and relevant tools
RFP%20Condom%20Market%20Research%2026%20May%202016.docx