Table 15: Marketing, Education & Outreach (Section D) Budget Estimate 2017 2018 2019 Total Budget Category Proposed Proposed Proposed Proposed Budget Details Budget Budget Budget Budget Estimate based on expertise executing projects of this complexity. The starting point for this estimate was the cost for the 2016 for Opt-In Pilot material with reduction/adjustment $ Communications Development $250,000 $250,000 $500,000 to account for learnings, efficiencies, and projected scope variance for 2017 work for this - pilot. This includes agency fees for development including research creative, final outputs for notifications and post-default materials. $ $ 90 Day Notification (DM and/or EM) $125,000 $125,000 $0.50 per piece x 250,000 customers - - $ 60 Day Notification (DM Only) $ - $125,000 $125,000 $0.50 per piece x 250,000 customers - $ On-bill Annual or Seasonal RC $ - $8,750 $8,750 $0.05 per piece x 175,000 customers - $ DM piece Annual or Seasonal RC $ - $43,750 $43,750 $0.50 per piece x 87,500 customers - $ 30 Day Notification (DM and/or EM) $ - $125,000 $125,000 $0.50 per piece x 250,000 customers - $ Outbound calling (if needed) $ - $125,000 $125,000 $0.50 per piece x 250,000 customers - $ $0.05 per piece x 87,500 customers ($8,750) + $1.0 per piece x 175,000 customers Post-Default Welcome Communication $ - $96,250 $96,250 - ($87,500) $ Summer Seasonal Education $ - $112,500 $112,500 $0.50 per piece x 225,000 customers - $ Winter Seasonal Education $ - $25,000 $25,000 $0.50 per piece x 50,000 customers - $ End of Bill Protection Notice $ - $101,250 $101,250 $0.50 per piece x 202,500 customers - Total Annual Budget $375,000 $911,250 $101,250 Total Proposed Budget $1,387,500
Table 15: Marketing, Education & Outreach (Section D) Budget Estimate Budget Category 2017 Proposed Budget 2018 Proposed Budget 2019 Proposed Budget Total Proposed Budget Budget Details Communications Development $250,000 $250,000 $ - $500,000 Estimate based on expertise executing projects of this complexity. The starting point for this estimate was the cost for the 2016 for Opt-In Pilot material with reduction/adjustment to account for learnings, efficiencies, and projected scope variance for 2017 work for this pilot. This includes agency fees for development including research creative, final outputs for notifications and post-default materials. 90 Day Notification (DM and/or EM) $125,000 $ - $ - $125,000 $0.50 per piece x 250,000 customers 60 Day Notification (DM Only) $ - $125,000 $ - $125,000 $0.50 per piece x 250,000 customers On-bill Annual or Seasonal RC $ - $8,750 $ - $8,750 $0.05 per piece x 175,000 customers DM piece Annual or Seasonal RC $ - $43,750 $ - $43,750 $0.50 per piece x 87,500 customers 30 Day Notification (DM and/or EM) $ - $125,000 $ - $125,000 $0.50 per piece x 250,000 customers Outbound calling (if needed) $ - $125,000 $ - $125,000 $0.50 per piece x 250,000 customers Post-Default Welcome Communication $ - $96,250 $ - $96,250 $0.05 per piece x 87,500 customers ($8,750) + $1.0 per piece x 175,000 customers ($87,500) Summer Seasonal Education $ - $112,500 $ - $112,500 $0.50 per piece x 225,000 customers Winter Seasonal Education $ - $25,000 $ - $25,000 $0.50 per piece x 50,000 customers End of Bill Protection Notice $ - $ - $101,250 $101,250 $0.50 per piece x 202,500 customers Total Annual Budget $375,000 $911,250 $101,250 Total Proposed Budget $1,387,500
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