Q) How do we effectively understand the factors underpinning active travel choices? for individuals? – - For communities such as Ordsall? - For long-term changes? Following the workshop, the written record of the themes and arising from the discussion questions was analysed and split into several broad areas of questioning to take forward into the interviews. 2.2 INTERVIEWS The interviews were unstructured meaning that, aside from having a few overarching – areas to base discussions on, the interviewers allowed discussions to flow freely, with the aim being that interviewees could talk about any aspect which they considered relevant. The interviews took place at several locations in Ordsall: the community café, St Clement’s Church and Salford Community Leisure at Ordsall library. Because of the need for participants to feel relaxed and enter into meaningful discussion, some of the interviews took the form of a interview’, as individuals preferred to discuss their ideas with ‘group more than one person. These actually resulted in some of the longest discussions. All interviews were recorded, and most were visually filmed. The film element of this project was significant as it provided a record of the project: the Talking the Walk short film. Once completed, all interviews were transcribed and coded, and the themes were disseminated at the project end workshop. 2.3 FINAL PROJECT DISSEMINATION WORKSHOP
Q) How do we effectively understand the factors underpinning active travel choices? – for individuals? - For communities such as Ordsall? - For long-term changes? Following the workshop, the written record of the themes and arising from the discussion questions was analysed and split into several broad areas of questioning to take forward into the interviews. 2.2 INTERVIEWS The interviews were unstructured – meaning that, aside from having a few overarching areas to base discussions on, the interviewers allowed discussions to flow freely, with the aim being that interviewees could talk about any aspect which they considered relevant. The interviews took place at several locations in Ordsall: the community café, St Clement’s Church and Salford Community Leisure at Ordsall library. Because of the need for participants to feel relaxed and enter into meaningful discussion, some of the interviews took the form of a ‘group interview’, as individuals preferred to discuss their ideas with more than one person. These actually resulted in some of the longest discussions. All interviews were recorded, and most were visually filmed. The film element of this project was significant as it provided a record of the project: the Talking the Walk short film. Once completed, all interviews were transcribed and coded, and the themes were disseminated at the project end workshop. 2.3 FINAL PROJECT DISSEMINATION WORKSHOP
Reportv3.docx