qualitative data like -Receive -Can be difficult to participant’s common/shared analyze responses thoughts, reliable perspectives -May be difficult to perceptions, and responses schedule experiences, and -Large quantities of ideas. data in a short time Observation This correlational -Able to view what is -Can be difficult to (non-experimental) happening in interpret behaviors type of research be as it is or what is happening used most effectively occurring -If the research if the researcher has -Can adapt to events question is not clear, a very clear research as they occur observation practices question and plan, -If the research plan may deviate from the and a precise method is not revealed, original plan for recording researchers can -Can be complex to observations. Can be observe and record categorize used to discern natural, unhampered -If study is revealed customer actions, responses to participants, it can and company impact participant processes or behaviors operations occurring -May be expensive in their natural environment. Experiments Involve the -Enable the -Can be costly manipulation of company/researcher -Inherent risk with independent to test ideas on a trying or testing variables and control small (inexpensive) something new of dependent scale, before -Potential legal risk variables to observe implementing on a for companies cause and effect larger, company-wide -Errors are possible relationships. scale -Can be difficult to Experiments can -Considered easy to control variables either take place in a implement with laboratory or in quick, and clear natural settings. results
qualitative data like participant’s thoughts, perceptions, experiences, and ideas. -Receive common/shared reliable perspectives and responses -Large quantities of data in a short time -Can be difficult to analyze responses -May be difficult to schedule Observation This correlational (non-experimental) type of research be used most effectively if the researcher has a very clear research question and plan, and a precise method for recording observations. Can be used to discern customer actions, and company processes or operations occurring in their natural environment. -Able to view what is happening in as it is occurring -Can adapt to events as they occur -If the research plan is not revealed, researchers can observe and record natural, unhampered responses -Can be difficult to interpret behaviors or what is happening -If the research question is not clear, observation practices may deviate from the original plan -Can be complex to categorize -If study is revealed to participants, it can impact participant behaviors -May be expensive Experiments Involve the manipulation of independent variables and control of dependent variables to observe cause and effect relationships. Experiments can either take place in a laboratory or in natural settings. -Enable the company/researcher to test ideas on a small (inexpensive) scale, before implementing on a larger, company-wide scale -Considered easy to implement with quick, and clear results -Can be costly -Inherent risk with trying or testing something new -Potential legal risk for companies -Errors are possible -Can be difficult to control variables
Research%20Methods%20Chart.docx