Awareness Increase in awareness of issue Individual changes in awareness Engagement A change of attitude and contemplation Individual changes in attitude of behaviour change and responses to programmes Behavioural responses to individual programmes Behaviour Individual behaviour change Individual changes in behaviour Social norm The desired behaviour change has Normative changes in permeated widely and sustainably and attitude and behaviour is therefore maintained Well being The desired behaviour change has Changes in social and resulted in an improvement in quality environmental outcomes of life for individuals and society Figure 17: Possible indicators of success at each level of effectiveness Indicators Means of measurement Awareness X% aware of issue Surveys (formal / informal- think about how to administer questionnaires / who, where, when.) Interviews, focus groups, incorporation into language & discourse Engagement X% contemplating changing behaviour Surveys X% discussing / responding / Behavioural data (e.g. participating website hits, requests for brochures, calls to help-lines etc.) Interviews, focus groups. Engagement with social media Behaviour X% self report behaviour Self report (diaries, X% behaviour changes recorded diaries), observation. Behavioural data (e.g. participating in sports clubs, road speed data) Social norms X% positive attitudes / positive Surveys coverage Media and political tracking Anecdotal feedback / observation Anecdotal feedback Political environment Observation Well being X% increase in social outcome Social reports (annual X% increase in environmental outcome complications of indicators of wellbeing) Epidemiological data Environmental data
Awareness Increase in awareness of issue Individual changes in awareness Engagement A change of attitude and contemplation of behaviour change Behavioural responses to individual programmes Individual changes in attitude and responses to programmes Behaviour Individual behaviour change Individual changes in behaviour Social norm The desired behaviour change has permeated widely and sustainably and is therefore maintained Normative changes in attitude and behaviour Well being The desired behaviour change has resulted in an improvement in quality of life for individuals and society Changes in social and environmental outcomes Figure 17: Possible indicators of success at each level of effectiveness Indicators Means of measurement Awareness X% aware of issue Surveys (formal / informal- think about how to administer questionnaires / who, where, when.) Interviews, focus groups, incorporation into language & discourse Engagement X% contemplating changing behaviour X% discussing / responding / participating Surveys Behavioural data (e.g. website hits, requests for brochures, calls to help-lines etc.) Interviews, focus groups. Engagement with social media Behaviour X% self report behaviour X% behaviour changes recorded Self report (diaries, diaries), observation. Behavioural data (e.g. participating in sports clubs, road speed data) Social norms X% positive attitudes / positive coverage Anecdotal feedback / observation Political environment Surveys Media and political tracking Anecdotal feedback Observation Well being X% increase in social outcome X% increase in environmental outcome Social reports (annual complications of indicators of wellbeing) Epidemiological data Environmental data
Response_to_White_Paper_%2D_Final.docx