Purchase Decisions universally considered first may factor into decision, may be ntiate between options Functionality Most important and Size / fit / capacity considered Reliability / durability Reviews and recommendations Brand Longevity Warranty Very important Water / power usage and Aesthetics (depending on how much it’s considered on display) second How often it’s going to be used Delivery options Logistics Availability of parts Important and Service from retailer considered Service / maintenance third Availability / in stock
Purchase Decisions Most important and considered universally considered first may factor into decision, may be ntiate between options Functionality Size / fit / capacity Reliability / durability Longevity Very important and considered second Reviews and recommendations Brand Warranty Water / power usage Aesthetics (depending on how much it’s on display) How often it’s going to be used Logistics Important and considered third Delivery options Availability of parts Service from retailer Service / maintenance Availability / in stock
Report_Climate_Rating_Labels_Research_Round_1_0.docx