Career exploration events State FFA Convention Campus Parents’ Night Campus Parent Day Campus visit days State Fair Direct mailing with information and contact information of trusted individuals Home visits by Ag Ed faculty Topics to include when visiting with parents: Job availability Licensure process Financial considerations (loans, grants, scholarships) Degree pathways (include community college starter option) Tangible benefits of teaching (health, sick, retirement) Rewards of teaching (role model, change lives, impact countless people) Ag Ed Family- we take care of our won Resources Needed: Communication calendar Parent contact information (provided by parent or student) Follow-up strategies Approximate cost: Varies depending on the activity. Some may be no or very little cost (call-in) and others may be $100-$200 (refreshments at the workshop). You may wish to provide an incentive for the parents to participate by awarding attendees with a gift card. The investment may be worth it to get the parents on board. Every recruitment activity should have a well thought out follow up communication and tracking strategy to foster continued engagement and promotion. Well-executed follow-up and tracking will identify successful programs and increase the likelihood of program enrollment. A communication and tracking calendar should be developed and facilitated by one or two key individuals who are willing to take on the task. Follow-up in some manner with every participant within a week of a recruitment event. Tracking is important so you don’t send the same type of communication to the same person. Authenticity and personalization is key! Plan for at least 3 touch points a year. Include a call to action in every touch point. Electronic Communication: Email correspondence after the event and periodically until the participant asks to be removed from the contact list. Emails should come from various sources with a standard message. Teaching agriculture is a great career choice because… Consider teaching agriculture Sharing personal stories
Career exploration events State FFA Convention Campus Parents’ Night Campus Parent Day Campus visit days State Fair Direct mailing with information and contact information of trusted individuals Home visits by Ag Ed faculty Topics to include when visiting with parents: Job availability Licensure process Financial considerations (loans, grants, scholarships) Degree pathways (include community college starter option) Tangible benefits of teaching (health, sick, retirement) Rewards of teaching (role model, change lives, impact countless people) Ag Ed Family- we take care of our won Resources Needed: Communication calendar Parent contact information (provided by parent or student) Follow-up strategies Approximate cost: Varies depending on the activity. Some may be no or very little cost (call-in) and others may be $100-$200 (refreshments at the workshop). You may wish to provide an incentive for the parents to participate by awarding attendees with a gift card. The investment may be worth it to get the parents on board. Every recruitment activity should have a well thought out follow up communication and tracking strategy to foster continued engagement and promotion. Well-executed follow-up and tracking will identify successful programs and increase the likelihood of program enrollment. A communication and tracking calendar should be developed and facilitated by one or two key individuals who are willing to take on the task. Follow-up in some manner with every participant within a week of a recruitment event. Tracking is important so you don’t send the same type of communication to the same person. Authenticity and personalization is key! Plan for at least 3 touch points a year. Include a call to action in every touch point. Electronic Communication: Email correspondence after the event and periodically until the participant asks to be removed from the contact list. Emails should come from various sources with a standard message. Teaching agriculture is a great career choice because… Consider teaching agriculture Sharing personal stories
Recruitment%20and%20Communication%20Guide%20Fall%202014.docx