Brief Focused Decision-makers are very busy and are pulled Do not overwhelm the decision-maker with in many directions. Be ready to deliver your too much information. Present only one issue complete message in 3–5 minutes. at a time. If you have too many “asks” your decision-maker won’t be able to tell what is most important to you. Solution-oriented Supported by evidence Introduce the problem but move quickly to the It is important to have data and research to solution so you don’t fatigue the back up your points. However, data and compassion. research may not always be enough to convince your decision-maker. Targets key interests Uses non-technical of the decision-maker language This helps the decision-maker connect Keep it simple or your decision-maker may not personally to the issue and care more about it. fully understand your argument and become Therefore, different decision-makers may need disinterested. different messages.
Brief Decision-makers are very busy and are pulled in many directions. Be ready to deliver your complete message in 3–5 minutes. Focused Do not overwhelm the decision-maker with too much information. Present only one issue at a time. If you have too many “asks” your decision-maker won’t be able to tell what is most important to you. Solution-oriented Introduce the problem but move quickly to the solution so you don’t fatigue the compassion. Supported by evidence It is important to have data and research to back up your points. However, data and research may not always be enough to convince your decision-maker. Targets key interests of the decision-maker This helps the decision-maker connect personally to the issue and care more about it. Therefore, different decision-makers may need different messages. Uses non-technical language Keep it simple or your decision-maker may not fully understand your argument and become disinterested.
Policy_Advocacy_for_Health_TMA%20for%20FP%20Supplement_FINAL%202014.docx