Public Speaking Tip Sheet First, choose the right format – PowerPoint for when you want to share business details or compelling visuals Notecards for when you want to stay on track but with a more casual demeanor A text for when you need to get the words exactly right PowerPoint tips Keep it simple. All of it. Charts, numbers, words, bullets. Reinforce your message with your it or compete with it. slides; don’t replace Words should be read, not squinted at. Use at least 20 point font in a strong color. Use powerful images to tell a story. Use a clean, consistent, in-brand template. Speechmaking Tips Have something to say. Know what you want the audience to remember and say it. Repeatedly. Find the emotion in your topic. At Walmart, the emotion is usually in the impact we make in with your audience what customers’ lives. Share “save money, live on a human level. better” means Stories, especially personal stories, will stick with your audience the most. Concrete details and examples, not generalities, keep an audience interested. for their families by the half gallon (“Moms are saving money by buying milk instead of the is are trading down to smaller gallon” memorable. “Customers is not.) pack sizes” Use a few key facts and drown the audience in data. numbers, but don’t Know your audience. Speeches should have a structure beginning, middle, and end. – Great speeches have great endings. Shorter is better. Formatting Speech Texts
Public Speaking Tip Sheet First, choose the right format – PowerPoint for when you want to share business details or compelling visuals Notecards for when you want to stay on track but with a more casual demeanor A text for when you need to get the words exactly right PowerPoint tips Keep it simple. All of it. Charts, numbers, words, bullets. Reinforce your message with your slides; don’t replace it or compete with it. Words should be read, not squinted at. Use at least 20 point font in a strong color. Use powerful images to tell a story. Use a clean, consistent, in-brand template. Speechmaking Tips Have something to say. Know what you want the audience to remember and say it. Repeatedly. Find the emotion in your topic. At Walmart, the emotion is usually in the impact we make in customers’ lives. Share with your audience what “save money, live better” means on a human level. Stories, especially personal stories, will stick with your audience the most. Concrete details and examples, not generalities, keep an audience interested. (“Moms are saving money by buying milk for their families by the half gallon instead of the gallon” is memorable. “Customers are trading down to smaller pack sizes” is not.) Use a few key facts and numbers, but don’t drown the audience in data. Know your audience. Speeches should have a structure – beginning, middle, and end. Great speeches have great endings. Shorter is better. Formatting Speech Texts
public-speaking-tip-sheet-2011_130143308159419312.docx