The number and type of outreach activities What recruitment strategies/outreach conducted. activities are being used to add new referral sources? How do referral sources correlate with The number of referrals successfully reached outreach activities? by the quitline. What proportion of people who were The number of referrals registering for referred is successfully contacted by quitline services (completing an intake quitline? survey). What proportion of people who were referred is successfully enrolled by the The number of referrals receiving services quitline? (counseling and/or medications). Quality How well are provided services meeting The average time from initial contact with Assurance quality standards? the quitline to start of counseling for those requesting counseling. Is the counseling being provided by using The average number of counseling sessions evidence-based methods? completed per registration/quit attempt. Are tobacco users receiving proactive The average number of minutes of calls or responding to voicemails within counseling per registration/quit attempt. the time frame specified by the quitline contract? Are referrals processed in a timely fashion? Are reports accurate and complete? Participant What are participants’ satisfaction levels Quitline satisfaction from quitline follow-up Satisfaction with the quitline? Materials provided? surveys (see MDS follow-up survey Messaging or other communication types? questions for standard optional question wording). What quitline factors increase or decrease participant satisfaction? Investment What is the annual investment in quitline Quitline budget for services and medications in Services services, medications, promotions, and divided by the total number of adults in the outreach? state. Quitline budget for services and medications divided by the number of adult smokers in the state.
What recruitment strategies/outreach activities are being used to add new referral sources? How do referral sources correlate with outreach activities? What proportion of people who were referred is successfully contacted by quitline? What proportion of people who were referred is successfully enrolled by the quitline? The number and type of outreach activities conducted. The number of referrals successfully reached by the quitline. The number of referrals registering for quitline services (completing an intake survey). The number of referrals receiving services (counseling and/or medications). Quality Assurance How well are provided services meeting quality standards? Is the counseling being provided by using evidence-based methods? Are tobacco users receiving proactive calls or responding to voicemails within the time frame specified by the quitline contract? Are referrals processed in a timely fashion? Are reports accurate and complete? The average time from initial contact with the quitline to start of counseling for those requesting counseling. The average number of counseling sessions completed per registration/quit attempt. The average number of minutes of counseling per registration/quit attempt. Participant Satisfaction What are participants’ satisfaction levels with the quitline? Materials provided? Messaging or other communication types? What quitline factors increase or decrease participant satisfaction? Quitline satisfaction from quitline follow-up surveys (see MDS follow-up survey questions for standard optional question wording). Investment in Services What is the annual investment in quitline services, medications, promotions, and outreach? Quitline budget for services and medications divided by the total number of adults in the state. Quitline budget for services and medications divided by the number of adult smokers in the state.
quitline_evaluation_workbook_worksheet_508.docx