source of ROI projections to continue. This subsection will discuss the projections of future revenue, and its relation to the rebranding process being made. To begin, we have listed a table below, Figure 6B.1, to demonstrate ways to initially display the individual effectiveness of separate aspects of the rebranding process. Figure 6B.1 Details of Expense Tracking Effectiveness Track amount of times QR code has been scanned/visited. Place ads on DC Metro subway/bus lines with a Also track the amount of times that the countdown website scannable QR code, hyping up the future has been visited by those who have not scanned the QR rebranding code. Amount of online viewers, and viewers of related writings of Unveil new logo and name online; Initiate the unveiling. Also allow for fan reaction on the site. View website/social network redesigns, as well as new app ratings on the iOS App Store and the Google Play iOS/Android app redesign Store (iOS and Android markets). Allow a section on the website for fan reaction. In addition, Redesigned uniforms/helmets/apparel view the amount of times that the various media releases of the uniforms has been viewed and shared by fans. Look at all articles published online the release, and conference to release uniforms account for the total overall number of readers. Upload new design online, track amount of viewers, Redesigning FedEx Field and training field, allow for fan reaction, further community reaction will occur concessions, and banners to fit new brand at the following Open House event. Allow for media to cover event, gauge responses online and new stadium viewing for fans, with games through customer response cards given out to DC for kids and free food community members who attend event. Kickstart an intensive social media campaign on Track the amount of new followers, new retweets, favorites, Twitter, Facebook, and Instagram friends, etc., from the current values. We will begin by breaking down Figure 6B.1 and explaining the rationale of each effectiveness measure, and then conclude by talking about the overall expected value increase based off of case studies of recently rebranded NFL teams. The success of the initial advertising campaign can be easily tracked via the monitoring of web and QR traffic. QR traffic, in this instance, be traceable using a
source of ROI projections to continue. This subsection will discuss the projections of future revenue, and its relation to the rebranding process being made. To begin, we have listed a table below, Figure 6B.1, to demonstrate ways to initially display the individual effectiveness of separate aspects of the rebranding process. Figure 6B.1 Details of Expense Tracking Effectiveness Place ads on DC Metro subway/bus lines with a scannable QR code, hyping up the future rebranding Track amount of times QR code has been scanned/visited. Also track the amount of times that the countdown website has been visited by those who have not scanned the QR code. Unveil new logo and name online; Initiate website/social network redesigns, as well as iOS/Android app redesign Amount of online viewers, and viewers of related writings of the unveiling. Also allow for fan reaction on the site. View new app ratings on the iOS App Store and the Google Play Store (iOS and Android markets). Redesigned uniforms/helmets/apparel Allow a section on the website for fan reaction. In addition, view the amount of times that the various media releases of the uniforms has been viewed and shared by fans. conference to release uniforms Look at all articles published online the release, and account for the total overall number of readers. Redesigning FedEx Field and training field, concessions, and banners to fit new brand Upload new design online, track amount of viewers, allow for fan reaction, further community reaction will occur at the following Open House event. new stadium viewing for fans, with games for kids and free food Allow for media to cover event, gauge responses online and through customer response cards given out to DC community members who attend event. Kickstart an intensive social media campaign on Twitter, Facebook, and Instagram Track the amount of new followers, new retweets, favorites, friends, etc., from the current values. We will begin by breaking down Figure 6B.1 and explaining the rationale of each effectiveness measure, and then conclude by talking about the overall expected value increase based off of case studies of recently rebranded NFL teams. The success of the initial advertising campaign can be easily tracked via the monitoring of web and QR traffic. QR traffic, in this instance, be traceable using a
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