Example 2: ANR Programs: Reforestation Priority Group Or Behavior Influencing Group Determinants Bridges To Activities Activities Targeted farmers Priority Group: Adult Perceived positive 1. Reinforce the 1. Work with municipal farming on sloped land farmers, men and women, consequence: perception that the officials to begin plant trees on the who farm on hilly land eventual benefits of promoting fruit trees Believe that planting hillsides of their land. planting trees are rather than Neem trees; Minimal literacy trees leads to future worth the effort today. provide awards to families firewood and building Make their living from who plant/maintain a 2. Increase the perception material, controls subsistence farming certain number of trees that if they know how erosion and landslides, and seasonal migration until they are to properly plant and prevents climate to labor on plantations (also could be care for trees that they change, and can of export crops done at the community will not die. increase fruit Own less than 4 level); and assure there is production 3. Decrease the individual hectares of land, but a long-range plan for time needed to plant some of it is hilly and financing and maintaining trees Perceived negative some of the land is the municipal tree 4. Reduce the threat to consequences: eroded nurseries that provide crop production by Believe they will lose Want their children to free or low-cost seedlings, identifying other places investment of time and have a better life and including those for fruit to plant trees. effort because saplings work off the farm trees. die Want to end the 2. Conduct short Believe tree planting seasonal migration demonstrations on tree diverts time from planting in each sector, Want stable supply of planting food crops including appropriate staple foods technology containers for Believe the trees will Believe that it will take drip irrigation. Repeat the hinder crop production too long to see the demonstrations in the by making shade and fruits of their labor if schools when they plant taking water they spend the time to trees. plant trees 3. Mobilize families to spend Know that their farms one day a year planting on are providing fewer
Example 2: ANR Programs: Reforestation Behavior Priority Group Or Influencing Group Determinants Bridges To Activities Activities Targeted farmers farming on sloped land plant trees on the hillsides of their land. Priority Group: Adult farmers, men and women, who farm on hilly land Minimal literacy Make their living from subsistence farming and seasonal migration to labor on plantations of export crops Own less than 4 hectares of land, but some of it is hilly and some of the land is eroded Want their children to have a better life and work off the farm Want to end the seasonal migration Want stable supply of staple foods Believe that it will take too long to see the fruits of their labor if they spend the time to plant trees Know that their farms are providing fewer Perceived positive consequence: Believe that planting trees leads to future firewood and building material, controls erosion and landslides, prevents climate change, and can increase fruit production Perceived negative consequences: Believe they will lose investment of time and effort because saplings die Believe tree planting diverts time from planting food crops Believe the trees will hinder crop production by making shade and taking water 1. Reinforce the perception that the eventual benefits of planting trees are worth the effort today. 2. Increase the perception that if they know how to properly plant and care for trees that they will not die. 3. Decrease the individual time needed to plant trees 4. Reduce the threat to crop production by identifying other places to plant trees. 1. Work with municipal officials to begin promoting fruit trees rather than Neem trees; provide awards to families who plant/maintain a certain number of trees until they are (also could be done at the community level); and assure there is a long-range plan for financing and maintaining the municipal tree nurseries that provide free or low-cost seedlings, including those for fruit trees. 2. Conduct short demonstrations on tree planting in each sector, including appropriate technology containers for drip irrigation. Repeat the demonstrations in the schools when they plant trees. 3. Mobilize families to spend one day a year planting on
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