Goal: Raise awareness of the impact of pricing strategies to reduce tobacco use. Objective 1: Communicate messages that will move internal and external audiences to support the pricing strategy Activity Timeline Communication Type Audience Method All potentially interested parties: Internal health department Develop 3-4 universal messages that can leadership, other related state Apply these As soon as position Adaptable to all be incorporated in all communications level agencies and program messages in all is determined communications pieces regarding pricing strategies grantees as well as external communications decision makers, opinion leaders and the public All potentially interested parties: Internal health department Prominent leadership, other related state downloadable As soon as position Develop a one-page summary of key One-page document level agencies and program posting on program is determined messages grantees as well as external website; use as decision makers, opinion leaders needed and the public All potentially interested parties: Internal health department Use these key messages whenever Adaptable to Frequently repeat leadership, other related state audience as either possible when communicating to internal these messages Adaptable to audience level agencies and program hand-out material, and external audiences whenever possible grantees as well as external or web-based decision opinion leaders and the public
Goal: Raise awareness of the impact of pricing strategies to reduce tobacco use. Objective 1: Communicate messages that will move internal and external audiences to support the pricing strategy Activity Timeline Communication Type Audience Method Develop 3-4 universal messages that can be incorporated in all communications regarding pricing strategies As soon as position is determined Adaptable to all communications pieces All potentially interested parties: Internal health department leadership, other related state level agencies and program grantees as well as external decision makers, opinion leaders and the public Apply these messages in all communications Develop a one-page summary of key messages As soon as position is determined One-page document All potentially interested parties: Internal health department leadership, other related state level agencies and program grantees as well as external decision makers, opinion leaders and the public Prominent downloadable posting on program website; use as needed Use these key messages whenever possible when communicating to internal and external audiences Frequently repeat these messages whenever possible Adaptable to audience All potentially interested parties: Internal health department leadership, other related state level agencies and program grantees as well as external decision opinion leaders and the public Adaptable to audience as either hand-out material, or web-based
PS_Toolkit_6.30.11.docx