6.2 Public education 6.2.1 Exposure of public to Coordinated public relations and 5 - Systematic, structured Likely to be based on information made and awareness education and awareness education campaign exists, with campaign exists using at least 6 public see Essential 1. – materials/messaging. structured messaging, channels, of the media at right, via and delivery. neighborhood mobilization (see Media may include: essential 7), and schools outreach. Print books, newspapers, leaflets, fliers; – 4 Campaign uses at least 5 of School and college teaching material; – the media/channels above, including 1 of neighborhood TV advertisements. Documentaries, – mobilization and schools news features; outreach. Radio as for TV; – 3 - Campaign uses at 4 of the media/channels above; also Web websites, advertisements, content – weighted to least informative on city web-sites; such as radio and poster ads. as for web but also social media – – 2 Campaign uses 3 of the – Twitter, Facebook, Weebo etc; Possibly media/channels above; also also create specialist app for city’s weighted to least informative disaster resilience information; such as radio and poster ads. Posters on buildings, busses, trains, city – 1 Ad hoc no structured – – offices. education and awareness campaign as such. Material may come from multiple agencies and sources, but should have coordinated 0 - No education work. messages. Schools and colleges may be an especially important channel; also churches, neighborhood groups, libraries. Exposures per member of the 5 - Average 1 or more exposures Exposures established, for example, via traffic public, per month to messaging per person per week, city-wide. counts (web sites, mobile), audience figures (TV, radio), road traffic counts (ie, road traffic past posters), and so on. 4 - Average 1 exposure per person per two weeks, city-wide.
6.2 Public education and awareness 6.2.1 Exposure of public to education and awareness materials/messaging. Coordinated public relations and education campaign exists, with structured messaging, channels, and delivery. 5 - Systematic, structured campaign exists using at least 6 of the media at right, via neighborhood mobilization (see essential 7), and schools outreach. 4 – Campaign uses at least 5 of the media/channels above, including 1 of neighborhood mobilization and schools outreach. 3 - Campaign uses at 4 of the media/channels above; also weighted to least informative such as radio and poster ads. 2 – Campaign uses 3 of the media/channels above; also weighted to least informative such as radio and poster ads. 1 – Ad hoc – no structured education and awareness campaign as such. 0 - No education work. Likely to be based on information made public – see Essential 1. Media may include: Print – books, newspapers, leaflets, fliers; School and college teaching material; TV – advertisements. Documentaries, news features; Radio – as for TV; Web – websites, advertisements, content on city web-sites; – as for web but also social media – Twitter, Facebook, Weebo etc; Possibly also create specialist app for city’s disaster resilience information; Posters – on buildings, busses, trains, city offices. Material may come from multiple agencies and sources, but should have coordinated messages. Schools and colleges may be an especially important channel; also churches, neighborhood groups, libraries. Exposures per member of the public, per month to messaging 5 - Average 1 or more exposures per person per week, city-wide. 4 - Average 1 exposure per person per two weeks, city-wide. Exposures established, for example, via traffic counts (web sites, mobile), audience figures (TV, radio), road traffic counts (ie, road traffic past posters), and so on.
Resilience%20Scorecard%20Updated%20V2%20-%20April%2030th%202015.docx