5162VC333 Media Planning 0 0 4 4 Programme Elective Course Category: a.Preamble : To introduce concepts of Media planning and Buying To understand various media used in advertising and their calculation To prepare media plan and assess its implication To understand the challenges and trends in Media planning and buying b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising 2 5162VC322 Account Planning 3 5162VC334 Advertising Creatives c.Course Outcomes: Students undergoing this course are able to: Level of learning CO Course Outcomes domain (Based on Nos. revised Bloom’s) Explain the types and usage of corporate CO1 K1 filmmaking Explain the Pre-production stage of Corporate CO2 K2 filmmaking Explain the production stage of Corporate CO3 K3 filmmaking Explain the Post -production stage of Corporate CO4 K4 filmmaking Explain the difference between corporate CO5 K6 filmmaking and commercial advertisements.
5162VC333 Media Planning 0 0 4 4 Course Category: Programme Elective a.Preamble : To introduce concepts of Media planning and Buying To understand various media used in advertising and their calculation To prepare media plan and assess its implication To understand the challenges and trends in Media planning and buying b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising 2 5162VC322 Account Planning 3 5162VC334 Advertising Creatives c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types and usage of corporate filmmaking K1 CO2 Explain the Pre-production stage of Corporate filmmaking K2 CO3 Explain the production stage of Corporate filmmaking K3 CO4 Explain the Post -production stage of Corporate filmmaking K4 CO5 Explain the difference between corporate filmmaking and commercial advertisements. K6
Programme-book-B.Sc_.-Visual-Communication-.docx