supports towards environment conservation (Table 8). However, it was notable that the ALV figure was considerably low when compared to other factors. Moreover, results of the Chi-square analysis reveal that the ALV computed for views of consumers on company and government support were significantly differed among LOHAS categories (Table 9). Table 8. ALV for variables considering under environment Factors Variable ALV Company & Government Support 3.37 Social Influence 3.63 Note: Average Likert Value Social Influence: The Likert values derived regarding external influences on purchasing decision making disclose that the group of respondents had a social pressure and a positive influence beyond average, though actual buying behavior was distinct with a majority of unconcerned consumers (Table 8). Table 9. ALV on Company and Government Support among LOHAS categories LOHAS Category C-Sq LO NA DR CO UN Coefficient P-Value 3.73 3.38 3.54 4.00 3.26 35.67 0.00* Note: C-Sq Chi Square at 0.05 level – Statistics, FFisher’s Exact Test Coefficient, *Significant Further, results of the Chi-square analysis reveal that the ALV computed for consumers on Social influence were significantly differed among LOHAS categories (Table 10). According
supports towards environment conservation (Table 8). However, it was notable that the ALV figure was considerably low when compared to other factors. Moreover, results of the Chi-square analysis reveal that the ALV computed for views of consumers on company and government support were significantly differed among LOHAS categories (Table 9). Table 8. ALV for variables considering under environment Factors Variable ALV Company & Government Support 3.37 Social Influence 3.63 Note: Average Likert Value Social Influence: The Likert values derived regarding external influences on purchasing decision making disclose that the group of respondents had a social pressure and a positive influence beyond average, though actual buying behavior was distinct with a majority of unconcerned consumers (Table 8). Table 9. ALV on Company and Government Support among LOHAS categories LOHAS Category C-Sq LO NA DR CO UN Coefficient P-Value 3.73 3.38 3.54 4.00 3.26 35.67 0.00* Note: C-Sq – Chi Square Statistics, FFisher’s Exact Test Coefficient, *Significant at 0.05 level Further, results of the Chi-square analysis reveal that the ALV computed for consumers on Social influence were significantly differed among LOHAS categories (Table 10). According
Pradeep%20Randiwela,%20P.M.N.%20Mihirani.docx