Give each group 2 or 3 pieces of flip chart paper. (ALL) Monitor: Students write down their thoughts and ideas. (T) Ask each to read out their questions and explain why they chose them. (ALL) Read out their questions and explain their choices. Feedback to teacher (T) Ask students if they feel the learning objective & aims have been met using Post-its. Explain what the colours mean and give an example. Give out Post-its. Green = YES Red = NO Amber OR Yellow = not sure Ask students to give reasons. (ALL) Hold up a Post-it and volunteer reasons. (T) Collect in Post-its held no. of each colour and keep a written record. Lesson ends HANDOUT 020: Market research Primary and Secondary Research Primary research Secondary research Information that comes directly from the source - that is, Market research that's already compiled and organised for potential customers. You can compile this information you. Examples of secondary information include reports yourself or hire someone else to gather it for you via and studies by government agencies, trade associations or surveys, focus groups and other methods. other businesses within your industry. Advantages Disadvantages Advantages Disadvantages The organisation doing the research….. The organisation doing the research….. Keep total data control Pay more for the research Time and cost effective Confusing data definitions Spend time sorting the data Can focus on specific data Extensiveness of data Inaccurate data as not specifically targeted Find very recent /accurate Find inaccurate/old data Out of date data data Based on Require more resources: Possibly non-specific
Give each group 2 or 3 pieces of flip chart paper. (ALL) Monitor: Students write down their thoughts and ideas. (T) Ask each to read out their questions and explain why they chose them. (ALL) Read out their questions and explain their choices. Feedback to teacher (T) Ask students if they feel the learning objective & aims have been met using Post-its. Explain what the colours mean and give an example. Give out Post-its. Green = YES Red = NO Amber OR Yellow = not sure Ask students to give reasons. (ALL) Hold up a Post-it and volunteer reasons. (T) Collect in Post-its held no. of each colour and keep a written record. Lesson ends HANDOUT 020: Market research Primary and Secondary Research Primary research Secondary research Information that comes directly from the source - that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. Market research that's already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Advantages Disadvantages Advantages Disadvantages The organisation doing the research….. The organisation doing the research….. Keep total data control Pay more for the research Time and cost effective Confusing data definitions Can focus on specific data Spend time sorting the data as not specifically targeted Extensiveness of data Inaccurate data Find very recent /accurate data Find inaccurate/old data Based on Out of date data Require more resources: Possibly non-specific
imi-lesson-plans_-business-studies_teacherspack.docx