Key responsibilities To work with Supporter Retention and Development Manager, the Supporter Acquisition Manager and the Individual Giving Assistant(s) in delivering the direct marketing operational plan in order to achieve annual net income targets and other KPIs. To project manage key stages of direct marketing projects including the development of communications and one-off analysis projects, in conjunction with appropriate team members. To manage key supplier and agency relationships on a day-to-day with the objective of delivering successful campaigns while developing strong, respectful relationships with key agencies. Planning To negotiate project costs with key suppliers to ensure that owned direct marketing projects are as cost-effective as possible. To actively participate in planning and review meetings with Individual Giving and other colleagues and key suppliers, and to maintain a thorough understanding of latest developments, current trends and legislation as it applies to the fundraising environment. To play a role in monitoring and reviewing annual budgets and forecasts. 2. Activities To manage the delivery of successful direct marketing activities across a variety of media in order to recruit and/or develop new individual supporters to Sense. To prepare briefs, resource gathering, reviewing concepts, reviewing and signing-off estimates, copy, scripts and artwork, and liaison with key staff members responsible for Sense services as well as parents of service users to deliver strong and impactful communications and campaigns. To take a role in briefing agencies and agency as necessary, including creative agencies and telemarketing, about what Sense does ahead of campaign launch.
Key responsibilities To work with Supporter Retention and Development Manager, the Supporter Acquisition Manager and the Individual Giving Assistant(s) in delivering the direct marketing operational plan in order to achieve annual net income targets and other KPIs. To project manage key stages of direct marketing projects including the development of communications and one-off analysis projects, in conjunction with appropriate team members. To manage key supplier and agency relationships on a day-to-day with the objective of delivering successful campaigns while developing strong, respectful relationships with key agencies. Planning To negotiate project costs with key suppliers to ensure that owned direct marketing projects are as cost-effective as possible. To actively participate in planning and review meetings with Individual Giving and other colleagues and key suppliers, and to maintain a thorough understanding of latest developments, current trends and legislation as it applies to the fundraising environment. To play a role in monitoring and reviewing annual budgets and forecasts. 2. Activities To manage the delivery of successful direct marketing activities across a variety of media in order to recruit and/or develop new individual supporters to Sense. To prepare briefs, resource gathering, reviewing concepts, reviewing and signing-off estimates, copy, scripts and artwork, and liaison with key staff members responsible for Sense services as well as parents of service users to deliver strong and impactful communications and campaigns. To take a role in briefing agencies and agency as necessary, including creative agencies and telemarketing, about what Sense does ahead of campaign launch.
JD_Individual_Giving_Officer.docx