Documents - Pre-meeting Industry Analysis Step 1 - Industry Analysis Specify the client and product / service to be analysed: Please answer the following questions to identify the key factors that determine profitability within the relevant client industry. This is only meant to be a quick analysis and it should take just 5 - 10 minutes to complete. Customers: is actually driving the client’s customers’ decision making process when they ‘What decide who to buy the product / service from?’ fickle are the client’s customers?’ ‘How ‘How much choice do they have?’ Suppliers: are the client’s key suppliers?’ the client particularly reliant on any one of ‘Who ‘Is these suppliers?’ skilled is the workforce?’ ‘How Competitors: are this client’s main competitors?’ Do all the competitors provide similar ‘Who products / services?’ If not, how do they differ? Barriers to Entry: easy would it be for new competitors to break into this industry?’ ‘How ‘What are the barriers to entry in this industry?’ Alternatives: are the various substitutes / alternatives?” are their key features?’ Do ‘What ‘What the alternatives provide benefits over and above those of the client’s products / services?’
Documents - Pre-meeting Industry Analysis Step 1 - Industry Analysis Specify the client and product / service to be analysed: Please answer the following questions to identify the key factors that determine profitability within the relevant client industry. This is only meant to be a quick analysis and it should take just 5 - 10 minutes to complete. Customers: ‘What is actually driving the client’s customers’ decision making process when they decide who to buy the product / service from?’ ‘How fickle are the client’s customers?’ ‘How much choice do they have?’ Suppliers: ‘Who are the client’s key suppliers?’ ‘Is the client particularly reliant on any one of these suppliers?’ ‘How skilled is the workforce?’ Competitors: ‘Who are this client’s main competitors?’ Do all the competitors provide similar products / services?’ If not, how do they differ? Barriers to Entry: ‘How easy would it be for new competitors to break into this industry?’ ‘What are the barriers to entry in this industry?’ Alternatives: ‘What are the various substitutes / alternatives?” ‘What are their key features?’ Do the alternatives provide benefits over and above those of the client’s products / services?’
Industry%20Analysis.docx