Wide shot - establishes the scene. Medium shot - gives more Close-up - for emotion and intimacy, focuses on one subject. direct connection to what is being said or done. Providing quality photos and video for social media What is social media and what does CARE use it for? Social media is an online channel where people can interact, tell stories and share information in real time. CARE is active on nine social media channels, primarily on and , where we share stories, photos and videos about our life-changing work around the world, as well as important information about the issues related to global poverty. On Twitter, messages are limited to 140 characters, so we share tidbits of information and links to pages on our website, important articles or photos and videos that showcase our work or bring important issues to light. On Facebook and Twitter, we engage daily with supporters who have questions about the work that we do. Our social connections contact us about a number of reasons often just to say for the – “thank you” work we do and we do our best to send a personal response to everyone who reaches out. Currently, – CARE has a social media reach of more than 721,500 connections, and it is growing every day. Our connections are based all over the world, giving you a unique opportunity to make the work that you’re doing go viral. What makes a good social media photo or video? Photos and videos that elicit a response on social media are emotional and personal. Our constituents on social media have chosen to connect with us because these channels are a place to provide “insider i.e. the stories and images that might not make the a place where people information” – national news. It’s come to feel connected to our work. Think of it more as a conversation have with your friends than you’d a press release write on your website. you’d For example, this is a photo of a toy truck made of garbage that CARE while USA’s Paul Towne took visiting CARE programs in Rwanda. While this a beautiful photo that want to hang up in your isn’t you’d home, it tells an important story about what life is like for the people CARE serves. an intimate detail It’s rather than the bigger picture. And, coupled with the caption, it elicits an emotional response because you help but picture the children who love this toy because else to play with. can’t they’ve never had anything
Wide shot - establishes the scene. Medium shot - gives more intimacy, focuses on one subject. Close-up - for emotion and direct connection to what is being said or done. Providing quality photos and video for social media What is social media and what does CARE use it for? Social media is an online channel where people can interact, tell stories and share information in real time. CARE is active on nine social media channels, primarily on and , where we share stories, photos and videos about our life-changing work around the world, as well as important information about the issues related to global poverty. On Twitter, messages are limited to 140 characters, so we share tidbits of information and links to pages on our website, important articles or photos and videos that showcase our work or bring important issues to light. On Facebook and Twitter, we engage daily with supporters who have questions about the work that we do. Our social connections contact us about a number of reasons – often just to say “thank you” for the work we do – and we do our best to send a personal response to everyone who reaches out. Currently, CARE has a social media reach of more than 721,500 connections, and it is growing every day. Our connections are based all over the world, giving you a unique opportunity to make the work that you’re doing go viral. What makes a good social media photo or video? Photos and videos that elicit a response on social media are emotional and personal. Our constituents on social media have chosen to connect with us because these channels are a place to provide “insider information” – i.e. the stories and images that might not make the national news. It’s a place where people come to feel connected to our work. Think of it more as a conversation you’d have with your friends than a press release you’d write on your website. For example, this is a photo of a toy truck made of garbage that CARE USA’s Paul Towne took while visiting CARE programs in Rwanda. While this isn’t a beautiful photo that you’d want to hang up in your home, it tells an important story about what life is like for the people CARE serves. It’s an intimate detail rather than the bigger picture. And, coupled with the caption, it elicits an emotional response because you can’t help but picture the children who love this toy because they’ve never had anything else to play with.
Human-Interest%20Story%20Contest%20Instructions%20English%20-%20update%2006112014_cm.docx