The primary reason most manufacturers of high-end luxury goods produce in Italy is their global notoriety of being the second largest exporter in the world. Italy is also known around the world for producing top quality, high-end products, and their products are highly prized and sought after, from markets around the world. Since the competitive strategy is based on the quality of production, and the fact that Italian produced products are so highly prized by consumer around the world, the lack of natural resources does not affect the demand for Italian made products, and therefore does not affect the competitive strategy. The biggest concern with manufacturing in Italy is their lack of natural resources, but their extensive seaport, railway, and roadway networks, provide an easily accessible transportation system for shipping throughout the EU, the Middle East, and Asia through the Suez Canal, and enhances the competitive strategy. References Lynch, R. (2014). Retrieved from Global Five key resources for building a global strategy. Strategy: www.global-strategy.net/five-key-resources-for-building-a-global... N.A. (2016, January 7). Retrieved from The Economist: Italian Economy. www.economist.com/topics/italian-economy N.A. (2016, May 3). Retrieved from FOCUS ECONOMICS: Italy Economic Outlook. www.focus-economics.com/countries/italy N.A. (2016). Retrieved from Maps of Western Europe: bing.com/images Western Europe.
The primary reason most manufacturers of high-end luxury goods produce in Italy is their global notoriety of being the second largest exporter in the world. Italy is also known around the world for producing top quality, high-end products, and their products are highly prized and sought after, from markets around the world. Since the competitive strategy is based on the quality of production, and the fact that Italian produced products are so highly prized by consumer around the world, the lack of natural resources does not affect the demand for Italian made products, and therefore does not affect the competitive strategy. The biggest concern with manufacturing in Italy is their lack of natural resources, but their extensive seaport, railway, and roadway networks, provide an easily accessible transportation system for shipping throughout the EU, the Middle East, and Asia through the Suez Canal, and enhances the competitive strategy. References Lynch, R. (2014). Five key resources for building a global strategy. Retrieved from Global Strategy: www.global-strategy.net/five-key-resources-for-building-a-global... N.A. (2016, January 7). Italian Economy. Retrieved from The Economist: www.economist.com/topics/italian-economy N.A. (2016, May 3). Italy Economic Outlook. Retrieved from FOCUS ECONOMICS: www.focus-economics.com/countries/italy N.A. (2016). Western Europe. Retrieved from Maps of Western Europe: bing.com/images
holmesk_mgmt690_ph_1_ip_may_23_2016.docx