Ability to identify and knowledge of, underlying concepts and principles Marketing Principles & KBC 300 Marketing Learning Outcomes Where covered in the Programme 1 Understand the concept and process of This unit covers exactly the same ground as marketing the Edexcel Pearson unit. The Learning 2 Be able to use the concepts of outcomes for 3 and 4 are more specific and segmentation, targeting and positioning varied than the Edexcel/Pearson Unit. 3 Understand the individual elements of the extended marketing mix Subject Specific Learning Outcomes 4 Be able to use the marketing mix in A learner must: different contexts. 1 Investigate the concept and process of marketing 2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts. Generic Learning Outcomes Following this module a learner will develop the: Ability to identify and knowledge of, underlying concepts and principles Ability to evaluate and interpret underlying concepts and principles Ability to communicate the results of their study/work accurately and reliably Aspects of Contract and Negligence for Business & KBC 304 Common Law 1 Learning Outcomes Where covered in the Programme 1 Understand the essential elements of a The outcomes as the title suggest are slightly valid contract in a business context different from the Edexcel/Pearson outcomes. 2 Be able to apply the elements of a contract However the content although explained in business situations differently is the same. In LO2 Specific terms 3 Understand principles of liability in and elements of a contract are identical. LO3 negligence in business activities contains different definitions of employers 4 Be able to apply the principles of liability in liability of tort; tortious liability and “aspects negligence in business situations. business operations; advantages of using tortious, as opposed to contractual, remedies” which is directly related to of “principles liability”. Subject Specific Learning Outcomes A learner must: Understand the essential elements of a valid and legally binding contract and its role in a business context Explore the significance of specific terms in a business contract
Ability to identify and knowledge of, underlying concepts and principles Marketing Principles & KBC 300 Marketing Learning Outcomes Where covered in the Programme 1 Understand the concept and process of marketing 2 Be able to use the concepts of segmentation, targeting and positioning 3 Understand the individual elements of the extended marketing mix 4 Be able to use the marketing mix in different contexts. This unit covers exactly the same ground as the Edexcel Pearson unit. The Learning outcomes for 3 and 4 are more specific and varied than the Edexcel/Pearson Unit. Subject Specific Learning Outcomes A learner must: 1 Investigate the concept and process of marketing 2 Explore the concepts of segmentation, targeting and positioning 3 Identify and analyse the individual elements of the extended marketing mix 4 Apply the extended marketing mix to different marketing segments and contexts. Generic Learning Outcomes Following this module a learner will develop the: Ability to identify and knowledge of, underlying concepts and principles Ability to evaluate and interpret underlying concepts and principles Ability to communicate the results of their study/work accurately and reliably Aspects of Contract and Negligence for Business & KBC 304 Common Law 1 Learning Outcomes Where covered in the Programme 1 Understand the essential elements of a valid contract in a business context 2 Be able to apply the elements of a contract in business situations 3 Understand principles of liability in negligence in business activities 4 Be able to apply the principles of liability in negligence in business situations. The outcomes as the title suggest are slightly different from the Edexcel/Pearson outcomes. However the content although explained differently is the same. In LO2 Specific terms and elements of a contract are identical. LO3 contains different definitions of employers liability “aspects of tort; tortious liability and business operations; advantages of using tortious, as opposed to contractual, remedies” which is directly related to “principles of liability”. Subject Specific Learning Outcomes A learner must: Understand the essential elements of a valid and legally binding contract and its role in a business context Explore the significance of specific terms in a business contract
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