5 Strategy 5.1 Strategic Position For our business to successfully create and sustain competitive advantage, our business must have threshold resources and competences in order to effectively compete in the market. The business must also have a number of unique selling points (USPs) in the form of unique resources and core competences. Resources Competences Bikes Renting out bikes Bike racks Threshold Capabilities Premises Computer Printer Mobile Phone Staff Extras – Helmets, reflective Providing an efficient, vests, cable locks professional service Capabilities for competitive Offering extras advantage Offering a hire purchase scheme where the customer can keep the bike after 12 weeks of rental As we have no direct competitors, we can concentrate on providing an efficient, professional service, whilst charging competitive prices. We provide a cheaper and healthier alternative to other forms of transport such as a bus or taxi. We must also focus on the hire purchase element in our marketing, as this makes our service appear even more attractive and good value for money.
5 Strategy 5.1 Strategic Position For our business to successfully create and sustain competitive advantage, our business must have threshold resources and competences in order to effectively compete in the market. The business must also have a number of unique selling points (USPs) in the form of unique resources and core competences. Resources Competences Threshold Capabilities Bikes Bike racks Premises Computer Printer Mobile Phone Staff Renting out bikes Capabilities for competitive advantage Extras – Helmets, reflective vests, cable locks Providing an efficient, professional service Offering extras Offering a hire purchase scheme where the customer can keep the bike after 12 weeks of rental As we have no direct competitors, we can concentrate on providing an efficient, professional service, whilst charging competitive prices. We provide a cheaper and healthier alternative to other forms of transport such as a bus or taxi. We must also focus on the hire purchase element in our marketing, as this makes our service appear even more attractive and good value for money.
IBC%20Business%20Plan.docx