To implement the Block Program” H&R Block representatives can visit college campuses and “College deliver presentations in classes or in communal centers to students and professors. Like the House “School Program”, the Block Program” can have flyers and coupons ready to be handed out at these “College presentations. These flyers and coupons can also be distributed into student and professor mailboxes. We, the South Hampton group, feel that the Block Program” has great potential for growth, not “College only in our local district, but as a nationwide strategy. Through this strategic plan, H&R Block will be accomplishing more than just a community-based service. H&R Block can capitalize on the House Program” by expanding “School into the college demographic. We will be acquiring a whole new clientele base, of students and professors alike. By creating relationships with the youngest generation possible, most of whom have a very promising future in the making, H&R Block is tapping into a pristine market. The Block Program” can guarantee that H&R Block “College will gain the recognition, retention, and recruitment they strive for. The Plus Minus Interesting (PMI) matrix was used to weigh the main influences that were the basis for choosing the Block” program in lieu of other strategic ideas that were pitched among the consulting “College group. As can be seen from the matrix it was felt that the befit of a program that has the option to be implemented on a nationwide scale (and possibly international) if successful would be an investment worthwhile. Plus Interesting Great new service +5 Not community -3 Niche opportunity +3 Could help students across Possibly a high investment in We are in a decent position the nation + 3 "cost cutting economic times" -4 for a in Benicia district. +3 Offers teachers a break +2 How many students file a full tax-return? -3 Long-term relationship with students +3 Potential huge market +3
To implement the “College Block Program” H&R Block representatives can visit college campuses and deliver presentations in classes or in communal centers to students and professors. Like the “School House Program”, the “College Block Program” can have flyers and coupons ready to be handed out at these presentations. These flyers and coupons can also be distributed into student and professor mailboxes. We, the South Hampton group, feel that the “College Block Program” has great potential for growth, not only in our local district, but as a nationwide strategy. Through this strategic plan, H&R Block will be accomplishing more than just a community-based service. H&R Block can capitalize on the “School House Program” by expanding into the college demographic. We will be acquiring a whole new clientele base, of students and professors alike. By creating relationships with the youngest generation possible, most of whom have a very promising future in the making, H&R Block is tapping into a pristine market. The “College Block Program” can guarantee that H&R Block will gain the recognition, retention, and recruitment they strive for. The Plus Minus Interesting (PMI) matrix was used to weigh the main influences that were the basis for choosing the “College Block” program in lieu of other strategic ideas that were pitched among the consulting group. As can be seen from the matrix it was felt that the befit of a program that has the option to be implemented on a nationwide scale (and possibly international) if successful would be an investment worthwhile. Plus Interesting Great new service +5 Not community -3 Niche opportunity +3 Could help students across the nation + 3 Possibly a high investment in "cost cutting economic times" -4 We are in a decent position for a in Benicia district. +3 Offers teachers a break +2 How many students file a full tax-return? -3 Long-term relationship with students +3 Potential huge market +3
hrblock-strategic-plan1.docx