International St. Lawrence River Board of Control Strategic Communication Plan 2015-2020 1. Introduction This plan responds to the International Joint Commission’s (IJC) 2015-2020 strategic communication goals, which request, among other things, that each IJC board develop its own strategic communication plan. The International St. Lawrence River Board of Control (ISLRBC) has carried out an extensive communications program over the years, and has been assisted by a joint IJC-ISLRBC Communication Committee since 1996. The content for this document was developed at a one-day workshop held by the committee on January 13, 2015 in Cornwall, Ontario. 2. Goals Workshop participants identified five strategic communication goals for the ISLRBC: Increase general awareness of the IJC and the ISLRBC -- who we are and what we do. Consistently seek out, consider and respond to the views and concerns of all stakeholders. Explain how natural factors and regulation affect water levels and flows. Increase understanding of the need to expect and prepare for fluctuations in levels and flows. Communicate accurately and in a timely fashion about the actions of the ISLRBC and the reason for those actions. 3. Communications Program Overview Program Audiences Activities/Products Roles Resources Timeline Component Information and Stakeholders Website ISLRBC Education Managers Video modules Secretaries Media FAQs Reg Reps Researchers Map journals IJC Staff inside and Standard messages Contractors outside of Social media basin Photo contest Newsletter articles Stakeholder database Consultation and Stakeholders Public webinars Outreach Civically-
International St. Lawrence River Board of Control Strategic Communication Plan 2015-2020 1. Introduction This plan responds to the International Joint Commission’s (IJC) 2015-2020 strategic communication goals, which request, among other things, that each IJC board develop its own strategic communication plan. The International St. Lawrence River Board of Control (ISLRBC) has carried out an extensive communications program over the years, and has been assisted by a joint IJC-ISLRBC Communication Committee since 1996. The content for this document was developed at a one-day workshop held by the committee on January 13, 2015 in Cornwall, Ontario. 2. Goals Workshop participants identified five strategic communication goals for the ISLRBC: Increase general awareness of the IJC and the ISLRBC -- who we are and what we do. Consistently seek out, consider and respond to the views and concerns of all stakeholders. Explain how natural factors and regulation affect water levels and flows. Increase understanding of the need to expect and prepare for fluctuations in levels and flows. Communicate accurately and in a timely fashion about the actions of the ISLRBC and the reason for those actions. 3. Communications Program Overview Program Component Audiences Activities/Products Roles Resources Timeline Information and Education Stakeholders Managers Media Researchers inside and outside of basin Website Video modules FAQs Map journals Standard messages Social media Photo contest Newsletter articles Stakeholder database ISLRBC Secretaries Reg Reps IJC Staff Contractors Consultation and Outreach Stakeholders Civically- Public webinars
ISLRBC%20Strategic%20Communications%20Plan%20-%20February%202015.docx