features on a monthly or even weekly basis. Thus, a tutorial that is even a month old can be obsolete. The following summarizes what the Associate discovered when he went through the Tab and the Tab in Google Analytics, feature by feature. “Acquisitions” “Audience” Acquisitions SIS has a great interest in where their visitors are coming from, so the Associate decided to explore the set of GA features first. “Acquisitions” The Associate looked at the section/tab in order to determine what “Acquisitions” information he could access. both the and the section are marked as “Acquisitions” “Overview” “Channels” so not a whole lot of information is available about them as far as tutorials are “NEW” concerned. The reports how many people arrive at your site from Referrals (being “Overview” directed from other web sites), from direct traffic, from searching on Google and from social media. shows the same information as however, it gives a little more “Channels” “Overview”; detail (the addition of the number of new visits, percentage of new visitors, bounce rate and average visit duration). This section also allows you to drill down deeper. you to the actual sites that led users to the SIS sites. Search” “Referrals” “Organic shows the actual keywords typed into Google, shows the traffic from social “Social” media sites. is the traffic that went right to the sites. “Direct” (For Search” Google sometimes reports provided.” This occurs when “Organic “Not someone is searching while logged into their Google account. If someone is logged into Google (Gmail, Google+, etc.) it does not provide the search terms used.) Traffic” simply gives a ranking of the most popular traffic sites irrespective of the “All source (i.e. referral, direct traffic, social or an organic search)
features on a monthly or even weekly basis. Thus, a tutorial that is even a month old can be obsolete. The following summarizes what the Associate discovered when he went through the “Acquisitions” Tab and the “Audience” Tab in Google Analytics, feature by feature. Acquisitions SIS has a great interest in where their visitors are coming from, so the Associate decided to explore the “Acquisitions” set of GA features first. The Associate looked at the “Acquisitions” section/tab in order to determine what information he could access. “Acquisitions” both the “Overview” and the “Channels” section are marked as “NEW” so not a whole lot of information is available about them as far as tutorials are concerned. The “Overview” reports how many people arrive at your site from Referrals (being directed from other web sites), from direct traffic, from searching on Google and from social media. “Channels” shows the same information as “Overview”; however, it gives a little more detail (the addition of the number of new visits, percentage of new visitors, bounce rate and average visit duration). This section also allows you to drill down deeper. “Referrals” you to the actual sites that led users to the SIS sites. “Organic Search” shows the actual keywords typed into Google, “Social” shows the traffic from social media sites. “Direct” is the traffic that went right to the sites. (For “Organic Search” Google sometimes reports “Not provided.” This occurs when someone is searching while logged into their Google account. If someone is logged into Google (Gmail, Google+, etc.) it does not provide the search terms used.) “All Traffic” simply gives a ranking of the most popular traffic sites irrespective of the source (i.e. referral, direct traffic, social or an organic search)
JasonSISGoogleAnalytic2014.docx