activities. The Logo The purpose of I3U is to strengthen Europe’s potential for innovation, and the project has set out 13 general objectives and 34 specific policy commitments associated with these objectives, for which it will create a system of assessment. It is a project that seeks to understand what initiatives work, how we can encourage innovation, and how innovation, in turn, affects the economy. The I3U logo (to the left) is a figurative mark, consisting of four main elements: the name of the project, its slogan, its key image and its colours. As the project name "I3U" is not self‐explanatory, a slogan ("Investigating the Impact of the Innovation Union") is incorporated to communicate the overall aim of the project. The I3U logo consists of a green ”I”, a yellow ”3”, and a green ”U” with three parallel arrows curving upward and outward, with its slogan, ”Investigating the Impact of the Innovation Union” below. The most visually important part of the logo are the arrows, meant to evoke a sense of movement and direction and to symbolise the forward-looking vision of the project. The parallel positioning of these arrows represent the concerted effort of all partners in achieving this vision. 3.1 Position of the Logo As a general rule, the logo must be placed on the top left side in publications, reports, letters and presentations. 3.2 Incorrect Use of the Logo Do not change the shape and proportions of the logo. Do not change the typography or position of the slogan. Do not change the colours of the logo.
activities. The Logo The purpose of I3U is to strengthen Europe’s potential for innovation, and the project has set out 13 general objectives and 34 specific policy commitments associated with these objectives, for which it will create a system of assessment. It is a project that seeks to understand what initiatives work, how we can encourage innovation, and how innovation, in turn, affects the economy. The I3U logo (to the left) is a figurative mark, consisting of four main elements: the name of the project, its slogan, its key image and its colours. As the project name "I3U" is not self‐explanatory, a slogan ("Investigating the Impact of the Innovation Union") is incorporated to communicate the overall aim of the project. The I3U logo consists of a green ”I”, a yellow ”3”, and a green ”U” with three parallel arrows curving upward and outward, with its slogan, ”Investigating the Impact of the Innovation Union” below. The most visually important part of the logo are the arrows, meant to evoke a sense of movement and direction and to symbolise the forward-looking vision of the project. The parallel positioning of these arrows represent the concerted effort of all partners in achieving this vision. 3.1 Position of the Logo As a general rule, the logo must be placed on the top left side in publications, reports, letters and presentations. 3.2 Incorrect Use of the Logo Do not change the shape and proportions of the logo. Do not change the typography or position of the slogan. Do not change the colours of the logo.
I3U_Visual_Identity_Guidelines.docx