Table 4 Factor and Percentage Changes for the Relationship Between Entry Rate and Independent Variables, January 1993 to April 2000 Testing main hypotheses + + + media control controls controls controls model media model General Combined Demographic demographic demographic demographic Sociopolitical change change change change change change change change Factor Factor Factor Factor Percentage Percentage Percentage Percentage Models 1 2 3 4 Volume of general 1.180 18.0% ** 1.206 20.6% ** — — — — — media coverage Volume of positive 1.168 16.8% ** 0.996 -0.4% — — — — industry evaluations Volume of negative 0.757 -24.3% * 0.620 -38.0% ** — — — — industry evaluations Volume of political and regulatory interest 1.481 48.1% ** 1.290 29.0% ** — — — — coverage City population, in 1.087 8.7% * 1.048 4.8% 1.058 5.8% + 1.045 4.5% hundreds of thousands GDP growth rate 1.066 6.6% 1.243 24.3% * 1.020 2.0% 1.111 11.1% City unemployment rate 0.593 -40.7% ** 0.812 -18.8% * 0.751 -24.9% * 0.826 -17.4% * Worldwide Internet 0.917 -8.3% 1.033 3.3% 0.966 -3.4% 1.000 0.0% host growth rate Population density — — — — — — — — (Population density)2 — — — — — — — — Table 4 continued Factor and Percentage Changes for the Relationship
Table 4 Factor and Percentage Changes for the Relationship Between Entry Rate and Independent Variables, January 1993 to April 2000 Testing main hypotheses Demographic control model General media + demographic controls Sociopolitical media + demographic controls Combined model + demographic controls Factor change Percentage change Factor change Percentage change Factor change Percentage change Factor change Percentage change Models 1 2 3 4 Volume of general media coverage — — 1.180 18.0% ** — — — 1.206 20.6% ** Volume of positive industry evaluations — — — — 1.168 16.8% ** 0.996 -0.4% Volume of negative industry evaluations — — — — 0.757 -24.3% * 0.620 -38.0% ** Volume of political and regulatory interest coverage — — — — 1.481 48.1% ** 1.290 29.0% ** City population, in hundreds of thousands 1.087 8.7% * 1.048 4.8% 1.058 5.8% + 1.045 4.5% GDP growth rate 1.066 6.6% 1.243 24.3% * 1.020 2.0% 1.111 11.1% City unemployment rate 0.593 -40.7% ** 0.812 -18.8% * 0.751 -24.9% * 0.826 -17.4% * Worldwide Internet host growth rate 0.917 -8.3% 1.033 3.3% 0.966 -3.4% 1.000 0.0% Population density — — — — — — — — (Population density)2 — — — — — — — — Table 4 continued Factor and Percentage Changes for the Relationship
JBV-D-11-00226%20Legitimacy%20of%20new%20categories%202012-05-08%20submission.docx