Explorative 0.474 0.303 Consumer Adopter 0.053 0.131 0.430 0.268 3930.853 Cautious 0.217 0.092 Consumer Band Fan 0.394 0.388 Parameter R2 Parameter R2 Chi-Squared Test More than 55 Explorative 0.525 0.395 Consumer Early Adopter 0.037 0.047 0.440 0.307 4760.761 Cautious 0.228 0.043 Consumer Band Fan 0.334 0.383 Moderating Effect of Volunteer Hours of Music Consumption in Purchasing Behaviour Group Service Chi-Squared Till R2 Service R2 R2 Pay Test 1Hour Product Pay as you Go 0.432 0.492 0.383 Early 0.125 0.149 0.121 Adopter 977.761 Cautious 0.137 0.127 0.018 Band 0.283 0.314 0.309 Fan
Explorative Consumer 0.474 0.430 0.303 0.268 3930.853 Adopter 0.053 0.131 Cautious Consumer 0.217 0.092 Band Fan 0.394 0.388 More than 55 Parameter R2 Parameter R2 Chi-Squared Test Explorative Consumer 0.525 0.440 0.395 0.307 4760.761 Early Adopter 0.037 0.047 Cautious Consumer 0.228 0.043 Band Fan 0.334 0.383 Moderating Effect of Volunteer Hours of Music Consumption in Purchasing Behaviour Group Till 1Hour Product R2 Service Pay as you Go R2 Service Pay R2 Chi-Squared Test 0.432 0.492 0.383 977.761 Early Adopter 0.125 0.149 0.121 Cautious 0.137 0.127 0.018 Band Fan 0.283 0.314 0.309
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