A. PERSUASIVE TECHNIQUES Description (What) Examples (How) How this persuades (Why) 6. Evidence “Researcher Dr Colin Bell from Deakin Positions the reader Information, facts or statements used to support a University called for widespread removal Adds weight to the writer’s point of view belief, opinion or point of view of junk food vending machines from and often seems objective and irrefutable Evidence can come in many forms: schools and fitness venues” Expert advice/opinion (REMEMBER: Check for omissions as often only Facts part of the picture is being presented in order to Research make a particular point more persuasive) Statistics Description (What) Examples (How) How this persuades (Why) 7. Generalisations “Each year Gold coast residents are Persuades by appealing to our general of A sweeping statement that claims or asserts that subjected to Schoolies week when our sense what seems true something is true for most or all people because it streets are taken over by irresponsible Taps into social stereotypes and racial is true in one or some cases and often aggressive teenagers, who prejudices which are familiar celebrate leaving school by drinking as Lulls readers into accepting the claim much as possible and having as many sexual encounters as possible” (REMEMBER: All generalisations need to be closely analysed and questioned) Description (What) Examples (How) How this persuades (Why) 8. Anecdotes “The latest in a string of incidents I have Engages the reader by adding variety and They are short accounts, or stories, of an witnessed on a public transport occurred offering another way of giving information entertaining or interesting incident last Monday night on a late night train….” Makes readers sympathetic and receptive to a point
A. PERSUASIVE TECHNIQUES Description (What) Examples (How) How this persuades (Why) 6. Evidence Information, facts or statements used to support a belief, opinion or point of view Evidence can come in many forms: Expert advice/opinion Facts Research Statistics “Researcher Dr Colin Bell from Deakin University called for widespread removal of junk food vending machines from schools and fitness venues” Positions the reader Adds weight to the writer’s point of view and often seems objective and irrefutable (REMEMBER: Check for omissions as often only part of the picture is being presented in order to make a particular point more persuasive) Description (What) Examples (How) How this persuades (Why) 7. Generalisations A sweeping statement that claims or asserts that something is true for most or all people because it is true in one or some cases “Each year Gold coast residents are subjected to Schoolies week when our streets are taken over by irresponsible and often aggressive teenagers, who celebrate leaving school by drinking as much as possible and having as many sexual encounters as possible” Persuades by appealing to our general of sense what seems true Taps into social stereotypes and racial prejudices which are familiar Lulls readers into accepting the claim (REMEMBER: All generalisations need to be closely analysed and questioned) Description (What) Examples (How) How this persuades (Why) 8. Anecdotes They are short accounts, or stories, of an entertaining or interesting incident “The latest in a string of incidents I have witnessed on a public transport occurred last Monday night on a late night train….” Engages the reader by adding variety and offering another way of giving information Makes readers sympathetic and receptive to a point
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