THEN, Explain that you have decided as part of your public relations campaign to use a celebrity of your choice to help identify with your target audience. Choose a celebrity that you believe is appropriate and why? – They must consider cost-effectiveness AND the potential positive and negative tabloid press comments. Answer guidance for teachers: Students should touch on the fact that celebrity endorsement does not guarantee profit but can be costly. You could also raise the subject of wannabe culture” and the positive and “celebrity adverse effect it may have on product sales. E.g. Smart car sales may increase if Daniel Craig purchases one. Students must highlight the fact that negative celebrity coverage could have an adverse or, sometimes, positive effect and may influence profit levels. Give each group a piece of flip chart. Remind them to use: Resource 023 Task 2 Terms and definitions – Ask them to brainstorm, considering everything that has been discussed and decided what the best forms of advertising are to use? AND WHY? (ALL) Monitor: Brainstorm and write down their ideas. Task 5: (T) Ask each group to start working on their 8 slides focusing on clear and useful bullet – points and ensuring that the slides and points are in order and make sense. – (ALL) Monitor: Work on their slides. (T) Ask each group in turn to present their slides. (ALL) Present their slides, giving explanations reasons for choices. (T) & (ALL) Provide constructive feedback and discuss each group’s small presentation. IF THERE IS TIME: Task 6: (T) Show a flip chart with the task’s instructions: Explain that NOW based on the knowledge they have gained over the last two lessons they must three questions for a market research questionnaire - for each of the 4 Ps. Each question must relate to a NEW top of the range Smart car, which the owner of the dealership is considering whether to sell from the dealership. Their aim is to identify the following about their existing Smart customers…
THEN, Explain that you have decided as part of your public relations campaign to use a celebrity of your choice to help identify with your target audience. Choose a celebrity that you believe is appropriate – and why? They must consider cost-effectiveness AND the potential positive and negative tabloid press comments. Answer guidance for teachers: Students should touch on the fact that celebrity endorsement does not guarantee profit but can be costly. You could also raise the subject of “celebrity wannabe culture” and the positive and adverse effect it may have on product sales. E.g. Smart car sales may increase if Daniel Craig purchases one. Students must highlight the fact that negative celebrity coverage could have an adverse or, sometimes, positive effect and may influence profit levels. Give each group a piece of flip chart. Remind them to use: Resource 023 Task 2 – Terms and definitions Ask them to brainstorm, considering everything that has been discussed and decided what the best forms of advertising are to use? AND WHY? (ALL) Monitor: Brainstorm and write down their ideas. Task 5: (T) Ask each group to start working on their 8 slides – focusing on clear and useful bullet points – and ensuring that the slides and points are in order and make sense. (ALL) Monitor: Work on their slides. (T) Ask each group in turn to present their slides. (ALL) Present their slides, giving explanations reasons for choices. (T) & (ALL) Provide constructive feedback and discuss each group’s small presentation. IF THERE IS TIME: Task 6: (T) Show a flip chart with the task’s instructions: Explain that NOW based on the knowledge they have gained over the last two lessons they must three questions for a market research questionnaire - for each of the 4 Ps. Each question must relate to a NEW top of the range Smart car, which the owner of the dealership is considering whether to sell from the dealership. Their aim is to identify the following about their existing Smart customers…
imi-lesson-plans_-business-studies_teacherspack.docx