TOTAL 100 100% Source : Primary Data FIGURE-7 INTERPRETATION: It is clear from the study that 70% of respondents provide importance to style & power, 19% provide importance to fuel efficiency, 9% provide importance to re sale value and only 2% of respondents provide importance to cost. TABLE AND FIGURE SHOWING THE ORDER OF PURCHASING RESPONDENTS’ PREFERENCE TABLE 8 – SL 1ST 2ND 3RD 4TH 5TH 6TH OPTIONS NO PLACE PLACE PLACE PLACE PLACE PLACE ROYAL 1 79% 0% 7% 0% 14% 0% 100% ENFIELD 2 HONDA 7% 50% 43% 0% 0% 0% 100% 3 YAMAHA 0% 36% 29% 7% 7% 21% 100% 4 HERO 7% 7% 21% 43% 22% 0% 100% 5 BAJAJ 7% 7% 0% 36% 36% 14% 100% 6 TVS 0% 0% 0% 14% 21% 65% 100% TOTAL 100% 100% 100% 100% 100% 100% Source : Primary Data FIGRE-8 INTERPRETATION: The above table and figure shows respondents order of selection from different companies.79% of respondents provided 1st place to Royal Enfield and none opined 6th place to Royal Enfield. None of the respondents provides 1st place to Yamaha and TVS. Only 7% of respondents provided 1st place in case of Honda, Hero and Bajaj. It is noted that a majority of 65% of respondents provides only 6th place to TVS.
TOTAL 100 100% Source : Primary Data FIGURE-7 INTERPRETATION: It is clear from the study that 70% of respondents provide importance to style & power, 19% provide importance to fuel efficiency, 9% provide importance to re sale value and only 2% of respondents provide importance to cost. TABLE AND FIGURE SHOWING THE RESPONDENTS’ ORDER OF PURCHASING PREFERENCE TABLE – 8 SL NO OPTIONS 1ST PLACE 2ND PLACE 3RD PLACE 4TH PLACE 5TH PLACE 6TH PLACE 1 ROYAL ENFIELD 79% 0% 7% 0% 14% 0% 100% 2 HONDA 7% 50% 43% 0% 0% 0% 100% 3 YAMAHA 0% 36% 29% 7% 7% 21% 100% 4 HERO 7% 7% 21% 43% 22% 0% 100% 5 BAJAJ 7% 7% 0% 36% 36% 14% 100% 6 TVS 0% 0% 0% 14% 21% 65% 100% TOTAL 100% 100% 100% 100% 100% 100% Source : Primary Data FIGRE-8 INTERPRETATION: The above table and figure shows respondents order of selection from different companies.79% of respondents provided 1st place to Royal Enfield and none opined 6th place to Royal Enfield. None of the respondents provides 1st place to Yamaha and TVS. Only 7% of respondents provided 1st place in case of Honda, Hero and Bajaj. It is noted that a majority of 65% of respondents provides only 6th place to TVS.
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