In class ch4c small case Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Have you review your recent purchases of a car, couter, furniture, or clothing and please, comment on, why you purchased this product, who influenced your purchases, and what does this purchase say about your own self-concept ideas. What is your definition of the “brand personality” of this recent purchase. Figure 6.1 defines the del of consumer behavior. Concerning the product your purchased, please rank the iortance of each of these characteristics in your purchase behavior. For exale, under the box entitled, Marketing Stimuli, some of you will rank price ahead of products and services as their primary stimulus.
In class ch4c small case Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Have you review your recent purchases of a car, couter, furniture, or clothing and please, comment on, why you purchased this product, who influenced your purchases, and what does this purchase say about your own self-concept ideas. What is your definition of the “brand personality” of this recent purchase. Figure 6.1 defines the del of consumer behavior. Concerning the product your purchased, please rank the iortance of each of these characteristics in your purchase behavior. For exale, under the box entitled, Marketing Stimuli, some of you will rank price ahead of products and services as their primary stimulus.
In-class-ch4c-small-case-consumer-b.docx