The set top box does not include in-built return path functionality, however the internal software does support the use of return path functionality through an additional USB connected device e.g 3G dongle. The audience measurement company will engage the third party set top box software technology partner to arrange access to set top box data. The set top box software which has been specifically developed for the purposes of audience measurement is configured to record all interactions with the set top box including: Channel viewed EPG interactions Ad banner interactions Teletext / information services interactions Standard retail set top boxes do not contain the special software build that allows for measurement. Any set top box earmarked for measurement purposes must therefore be installed with the upgraded audience measurement software build and a mechanism for harvesting this data. The proposal must describe how set top box technology will be incorporated within the complete audience measurement solution. The Audience The Free TV audience will buy their common set top box from a retailer and will attach this to their home TV and antenna or satellite dish. Other audience segments may access Free TV through existing Pay TV networks that may carry some or all Free TV channels. Set top boxes which are unauthorised for the National Common set-top-box system, for instance existing boxes in the marketplace or pay TV boxes, may not have the common set top box software as described in 2.2. The proposal must describe solutions to measure all Free TV audiences. The Roll Out Plan Digital switch over will begin with the controlled launch phase in the Plateau region in early 2016 and is expected to reach up to 350,000 TV households during that phase. Digital transmission in subsequent Nigerian regions will be switched on during 2016 and beyond. The proposal should clearly indicate how the audience measurement solutions will scale with the ongoing roll out of digital services across Nigeria. Funding The NBC expects that the successful bidder will be able to monetize and fund their own audience measurement operation however all compensation options presented will be reviewed. The proposal should clearly identify viable commercial options. Please also state clearly any options your company will not consider. Scope of Services The services requested are broadly defined as: Advisory: Planning, recommendations Measurement: Methods used to harvest data and measure the audience Analysis: Solutions used to derive insight from measurement
The set top box does not include in-built return path functionality, however the internal software does support the use of return path functionality through an additional USB connected device e.g 3G dongle. The audience measurement company will engage the third party set top box software technology partner to arrange access to set top box data. The set top box software which has been specifically developed for the purposes of audience measurement is configured to record all interactions with the set top box including: Channel viewed EPG interactions Ad banner interactions Teletext / information services interactions Standard retail set top boxes do not contain the special software build that allows for measurement. Any set top box earmarked for measurement purposes must therefore be installed with the upgraded audience measurement software build and a mechanism for harvesting this data. The proposal must describe how set top box technology will be incorporated within the complete audience measurement solution. The Audience The Free TV audience will buy their common set top box from a retailer and will attach this to their home TV and antenna or satellite dish. Other audience segments may access Free TV through existing Pay TV networks that may carry some or all Free TV channels. Set top boxes which are unauthorised for the National Common set-top-box system, for instance existing boxes in the marketplace or pay TV boxes, may not have the common set top box software as described in 2.2. The proposal must describe solutions to measure all Free TV audiences. The Roll Out Plan Digital switch over will begin with the controlled launch phase in the Plateau region in early 2016 and is expected to reach up to 350,000 TV households during that phase. Digital transmission in subsequent Nigerian regions will be switched on during 2016 and beyond. The proposal should clearly indicate how the audience measurement solutions will scale with the ongoing roll out of digital services across Nigeria. Funding The NBC expects that the successful bidder will be able to monetize and fund their own audience measurement operation however all compensation options presented will be reviewed. The proposal should clearly identify viable commercial options. Please also state clearly any options your company will not consider. Scope of Services The services requested are broadly defined as: Advisory: Planning, recommendations Measurement: Methods used to harvest data and measure the audience Analysis: Solutions used to derive insight from measurement
1454663286-RFP%20on%20Audience%20Measurement.docx