Tertiary audience - Population who may be complicit in human trafficking and exploitation those – whose actions indirectly help or hinder the behavior of others. Employers and consumers companies or persons that employ vulnerable groups due to – cheap labor and consumers of services and/or products provided by migrants. (Cleaning, physical work…) Behavioral analyses Theory of change – What is the desired action to be by target groups in order to achieve desired behavioral change? The theory of change of the proposed intervention is summarized as follows: If (1) the vulnerable migrants and country nationals, understand the migration related risks, with particular focus on trafficking in human beings; then (2) they will be able to make informed decisions for save migration and know where to seek help. Primary Secondary Tertiary Services, info and Share information and Do not resources available for their knowledge or Desired behavior support/practice migrants & country expertise about resources irregular actions; nationals availability Direct distribution of Accept and promote Benefits of information to vulnerable legal employment; adopting the Knowledge, informed target groups. Enabling Accept and promote recommended decisions them to make informed legal products & change decisions services; Low education and Barrier to the Misinformation awareness Lack of knowledge; recommended Fear Fear behavioral change Ignorant Information clear and easy Factors easy to Information clear and to Respecting laws and adopt easy to remember communicate/disseminate fair practices. Strategic design - designing the communication strategy Defining the key messages
Tertiary audience - Population who may be complicit in human trafficking and exploitation – those whose actions indirectly help or hinder the behavior of others. Employers and consumers – companies or persons that employ vulnerable groups due to cheap labor and consumers of services and/or products provided by migrants. (Cleaning, physical work…) Behavioral analyses – Theory of change What is the desired action to be by target groups in order to achieve desired behavioral change? The theory of change of the proposed intervention is summarized as follows: If (1) the vulnerable migrants and country nationals, understand the migration related risks, with particular focus on trafficking in human beings; then (2) they will be able to make informed decisions for save migration and know where to seek help. Primary Secondary Tertiary Desired behavior Services, info and resources available for migrants & country nationals Share information and their knowledge or expertise about resources availability Do not support/practice irregular actions; Benefits of adopting the recommended change Knowledge, informed decisions Direct distribution of information to vulnerable target groups. Enabling them to make informed decisions Accept and promote legal employment; Accept and promote legal products & services; Barrier to the recommended behavioral change Misinformation Fear Low education and awareness Fear Ignorant Lack of knowledge; Factors easy to adopt Information clear and easy to remember Information clear and easy to communicate/disseminate Respecting laws and fair practices. Strategic design - designing the communication strategy Defining the key messages
Integrated-communication-strategy-draft-document_JKV.docx