The role of marketing in contemporary learning (CD-ROM and/or Web based organisations within and across borders materials) is used to reinforce understanding The leading models, concepts and of these fundamental concepts. theories of strategic marketing management and strategic marketing Assessment Method communications in contemporary and Testing of knowledge and understanding of multinational organisations is through a combination of examinations The role and strategic use of marketing, and formative and summative assessed marketing communications and coursework. related research The theories and concepts associated with international and cross-cultural marketing. The ethical, cross-cultural and global challenges facing marketing decision makers Teaching/learning methods B. Cognitive (thinking) skills Acquisition of 1-5 is primarily achieved On completion of this programme the through tasks undertaken within seminar successful student will be able to: classes and relevant exercises/ course works. The principal learning method employed is the Analyse a marketing or cross-cultural case study, which may be historical or “live” issue using relevant theoretical (including the acquisition of data). frameworks and practical data and devise alternative responses Assessment Method Evaluate alternative marketing and Testing of cognitive skills is though strategies to narrow the gap between coursework assignments, presentations and actual and desired behaviour in national seen/unseen written examinations. Case and international strategy development study based assessments provide the Correctly apply abstract marketing specific opportunity to demonstrate all of 1-5. theories and relevant research to practical marketing situations in an international context Identify and solve strategic marketing problems in an international context using relevant theoretical models and practices Identify, analyse and manage cultural differences Teaching/learning methods C. Practical skills Historical as well as case studies ‘live’ On completion of the programme the facilitate the acquisition of 1-6. successful student will be able to: Other forms of course work assignments are also widely used for 1-6. Critically evaluate some of the latest thinking in marketing, marketing Assessment Method communications and international Course work and case study based projects marketing are the main tools used for assessing 1-6. Undertake a thorough scan of the marketing environment of an organisation and identify relevant threats and opportunities at the national and international levels Critically evaluate, interpret and integrate marketing research data to guide decision making and communications strategy development in international markets Develop strategic options and select potentially effective strategies
The role of marketing in contemporary organisations within and across borders The leading models, concepts and theories of strategic marketing management and strategic marketing communications in contemporary and multinational organisations The role and strategic use of marketing, marketing communications and related research The theories and concepts associated with international and cross-cultural marketing. The ethical, cross-cultural and global challenges facing marketing decision makers learning (CD-ROM and/or Web based materials) is used to reinforce understanding of these fundamental concepts. Assessment Method Testing of knowledge and understanding of is through a combination of examinations and formative and summative assessed coursework. B. Cognitive (thinking) skills On completion of this programme the successful student will be able to: Analyse a marketing or cross-cultural issue using relevant theoretical frameworks and practical data and devise alternative responses Evaluate alternative marketing and strategies to narrow the gap between actual and desired behaviour in national and international strategy development Correctly apply abstract marketing specific theories and relevant research to practical marketing situations in an international context Identify and solve strategic marketing problems in an international context using relevant theoretical models and practices Identify, analyse and manage cultural differences Teaching/learning methods Acquisition of 1-5 is primarily achieved through tasks undertaken within seminar classes and relevant exercises/ course works. The principal learning method employed is the case study, which may be historical or “live” (including the acquisition of data). Assessment Method Testing of cognitive skills is though coursework assignments, presentations and seen/unseen written examinations. Case study based assessments provide the opportunity to demonstrate all of 1-5. C. Practical skills On completion of the programme the successful student will be able to: Critically evaluate some of the latest thinking in marketing, marketing communications and international marketing Undertake a thorough scan of the marketing environment of an organisation and identify relevant threats and opportunities at the national and international levels Critically evaluate, interpret and integrate marketing research data to guide decision making and communications strategy development in international markets Develop strategic options and select potentially effective strategies Teaching/learning methods Historical as well as ‘live’ case studies facilitate the acquisition of 1-6. Other forms of course work assignments are also widely used for 1-6. Assessment Method Course work and case study based projects are the main tools used for assessing 1-6.
International-Marketing-2011-2012-MA-PGDip-PGCert.docx