a market for your activity, it might reveal that someone you there’s there’s could partner with. Think about the full range of potential partners who could help you get more women and girls active. Remember, even if a partner currently involved in delivering sport, an increase in physical organisation isn’t activity in the local area could still help it to achieve its own goals. Where can I find out more about what women and girls want? Demand and desire to take part in sport and physical activity are high amongst women and girls, but the emotional and practical barriers are even higher. As we mentioned before, have a read of Sport Go Where England’s Women Are insight pack It will give you a great sense of what encourages women and girls to get more active and what puts them off. – The pack includes a checklist to help you apply its lessons to your local area. The content of the checklist is also woven throughout this guide, so the two documents work well together. In addition to reading the national research, do whatever you can to get a solid picture of what is going on in your area. If you have a research don’t budget, still lots that you can do to get local insight. to there’s It’s important speak directly to people who currently regularly physically active. For aren’t example, you could organise small focus groups with local women. Or you could spend an afternoon in the areas looking to deliver activities in, you’re talking to women and girls on the street. You could post some questions on the Facebook page of a local community group. Or perhaps ask people who already attend your sessions to ask their friends and family to talk to you about their attitudes to physical activity. Key things looking to understand: you’re What stops people from doing exercise and physical activity at the moment? What would make them want to do more exercise or physical activity? What sports or activities would appeal? What would attract them to your sessions at your venue? Need more help? Email us at IWIYW@sportengland.org Okay, get let’s started… Section 3: Attracting and encouraging women’s attention them to attend The next step is to create communications that will grab the attention of women and girls and encourage them to attend your sessions. You can have the best session in the world, but if your marketing right, you attract isn’t won’t
there’s a market for your activity, it might reveal that there’s someone you could partner with. Think about the full range of potential partners who could help you get more women and girls active. Remember, even if a partner organisation isn’t currently involved in delivering sport, an increase in physical activity in the local area could still help it to achieve its own goals. Where can I find out more about what women and girls want? Demand and desire to take part in sport and physical activity are high amongst women and girls, but the emotional and practical barriers are even higher. As we mentioned before, have a read of Sport England’s Go Where Women Are insight pack It will give you a great sense of what encourages women and girls to get more active – and what puts them off. The pack includes a checklist to help you apply its lessons to your local area. The content of the checklist is also woven throughout this guide, so the two documents work well together. In addition to reading the national research, do whatever you can to get a solid picture of what is going on in your area. If you don’t have a research budget, there’s still lots that you can do to get local insight. It’s important to speak directly to people who aren’t currently regularly physically active. For example, you could organise small focus groups with local women. Or you could spend an afternoon in the areas you’re looking to deliver activities in, talking to women and girls on the street. You could post some questions on the Facebook page of a local community group. Or perhaps ask people who already attend your sessions to ask their friends and family to talk to you about their attitudes to physical activity. Key things you’re looking to understand: What stops people from doing exercise and physical activity at the moment? What would make them want to do more exercise or physical activity? What sports or activities would appeal? What would attract them to your sessions at your venue? Need more help? Email us at IWIYW@sportengland.org Okay, let’s get started… Section 3: Attracting women’s attention and encouraging them to attend The next step is to create communications that will grab the attention of women and girls and encourage them to attend your sessions. You can have the best session in the world, but if your marketing isn’t right, you won’t attract
helping_women_and_girls_get_active_-_a_practical_guide.docx