Tutorial 1 hr Managing Marketing Information companies Define a marketing information system Outline the steps and Friday Lecture 2 hr Review of first 4 lectures Chapter 1- 4 directed reading from methods in the marketing 09 March chapter research process (for all tutorial sessions Tutorial 1 hr Review of first 4 lectures Week 02 Monday Lecture 2 hr Consumer Markets and Consumer Buyer Behavior Chapter 5 - 6 directed reading from Able to define 12 March Business Markets and Business Buyer Behavior chapter business markets (for all tutorial & explain how sessions defer from consumer markets Tutorial 1 hr Consumer Markets and Consumer Buyer Behavior Identify major Business Markets and Business Buyer Behavior factors that influence consumer & business buyer Behavior List and identify steps in business buying process Tuesday Lecture 2 hr Customer-Driven Marketing Strategy: Creating Value for Target Chapter 7 Define market directed reading from 13 March Customers segmentation, chapter (for all tutorial targeting, sessions differentiation and positioning Understand Tutorial 1 hr Customer-Driven Marketing Strategy: Creating Value for Target major bases for Customers segmenting markets Able to discuss how firms position products for competitive advantage
companies Define a marketing information system Outline the steps and methods in the marketing research process Tutorial 1 hr Managing Marketing Information Friday 09 March Lecture 2 hr Review of first 4 lectures Chapter 1- 4 directed reading from chapter (for all tutorial sessions Tutorial 1 hr Review of first 4 lectures Week 02 Monday 12 March Lecture 2 hr Consumer Markets and Consumer Buyer Behavior Business Markets and Business Buyer Behavior Chapter 5 - 6 Able to define business markets & explain how defer from consumer markets Identify major factors that influence consumer & business buyer Behavior List and identify steps in business buying process directed reading from chapter (for all tutorial sessions Tutorial 1 hr Consumer Markets and Consumer Buyer Behavior Business Markets and Business Buyer Behavior Tuesday 13 March Lecture 2 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7 Define market segmentation, targeting, differentiation and positioning Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers
HHU-MKT-101-102-Marketing-MIP-2018.docx