Criteria Examples Social Technological Criteria Examples Consumer attitudes and opinions Social: what is and is not acceptable within Technological: new computer systems or Competing technology the culture? other new technology? Media views development Law changes & social factors Research funding What is occurring socially in the markets in What is happening technology-wise which Brand, company, technology Associated/dependent technology which you operate or expect to operate, can impact what you do, technology is Consumer buying patterns Replacement solutions cultural norms and expectations, health leaping every two years, how will this Major events and influences Maturity of technology consciousness, population growth rate, age impact your products or services, things Buying access and trends Manufacturing maturity/capacity distribution, career attitudes, emphasis on that were not possible five years ago are safety, global warming. now mainstream. Ethnic/religious factors Information and communications Advertising and publicity Consumer buying New technologies are continually being Ethical issues, demographics mechanisms/technology developed and the rate of change itself is Lifestyle changes Technology legislation increasing. There are also changes to Population shifts Innovation potential barriers to entry in given markets, and Education Technology access, licensing, changes to financial decisions like Trends, Fads Intellectual property issues outsourcing and insourcing. Diversity Global communications Immigration/emigration Inventions & Innovations Living standards New discoveries & Research Housing trends Energy uses/sources/fuels Fashion & role models Communications Attitudes to work Rate of obsolescence Attitudes to people Manufacturing advances Leisure activities Information technology Occupations Internet Earning capacity Transportation Staff attitudes Waste removal/recycling Management style E-learning Organizational culture Collaboration tools Changes to education system Software changes
Criteria Examples Social Technological Criteria Examples Consumer attitudes and opinions Media views Law changes & social factors Brand, company, technology Consumer buying patterns Major events and influences Buying access and trends Ethnic/religious factors Advertising and publicity Ethical issues, demographics Lifestyle changes Population shifts Education Trends, Fads Diversity Immigration/emigration Living standards Housing trends Fashion & role models Attitudes to work Attitudes to people Leisure activities Occupations Earning capacity Staff attitudes Management style Organizational culture Changes to education system Social: what is and is not acceptable within the culture? What is occurring socially in the markets in which you operate or expect to operate, cultural norms and expectations, health consciousness, population growth rate, age distribution, career attitudes, emphasis on safety, global warming. Technological: new computer systems or other new technology? What is happening technology-wise which can impact what you do, technology is leaping every two years, how will this impact your products or services, things that were not possible five years ago are now mainstream. New technologies are continually being developed and the rate of change itself is increasing. There are also changes to barriers to entry in given markets, and changes to financial decisions like outsourcing and insourcing. Competing technology development Research funding Associated/dependent technology Replacement solutions Maturity of technology Manufacturing maturity/capacity Information and communications Consumer buying mechanisms/technology Technology legislation Innovation potential Technology access, licensing, Intellectual property issues Global communications Inventions & Innovations New discoveries & Research Energy uses/sources/fuels Communications Rate of obsolescence Manufacturing advances Information technology Internet Transportation Waste removal/recycling E-learning Collaboration tools Software changes
PESTLE%20Analysis%20Template.docx