PEST Analysis Template Situation being analysed: ________________________________________________________________________________________________ PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. Political Economic Social Technological Criteria Examples Criteria Examples Criteria Examples Criteria Examples Government research spending Environmental regulations and Economic growth Income distribution Industry focus on technological protection Interest rates & monetary Demographics, population effort Tax policies policies growth rates New inventories and International trade regulations Government spending Age distribution development and restrictions Unemployment policy Labor / social mobility Rate of technology transfer Contract enforcement law Taxation Lifestyle changes Life cycle and speed of Consumer Protection Inflation rates Work / career and leisure Employment laws Stage of the business cycle attitudes technological obsolescence Energy use and costs Government organization / Consumer confidence Entrepreneurial spirit (Changes in) Information attitude Education Competition regulation Fashion, hypes Technology (Changes in) Internet Political stability Health consciousness & welfare, (Changes in) Mobility Technology Safety regulations feelings on safety Living conditions Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT factors. PEST and SWOT are two different perspectives but can contain common factors. SWOT stands for strengths, weaknesses, opportunities, threats.
PEST Analysis Template Situation being analysed: ________________________________________________________________________________________________ PEST analysis (political, economical, social, and technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. Political Economic Social Technological Criteria Examples Environmental regulations and protection Tax policies International trade regulations and restrictions Contract enforcement law Consumer Protection Employment laws Government organization / attitude Competition regulation Political stability Safety regulations Criteria Examples Economic growth Interest rates & monetary policies Government spending Unemployment policy Taxation Inflation rates Stage of the business cycle Consumer confidence Criteria Examples Income distribution Demographics, population growth rates Age distribution Labor / social mobility Lifestyle changes Work / career and leisure attitudes Entrepreneurial spirit Education Fashion, hypes Health consciousness & welfare, feelings on safety Living conditions Criteria Examples Government research spending Industry focus on technological effort New inventories and development Rate of technology transfer Life cycle and speed of technological obsolescence Energy use and costs (Changes in) Information Technology (Changes in) Internet (Changes in) Mobility Technology Note: PEST analysis can be useful before SWOT analysis because PEST helps to identify SWOT factors. PEST and SWOT are two different perspectives but can contain common factors. SWOT stands for strengths, weaknesses, opportunities, threats.
PEST%20Template.docx