engaged by the engaged by the engaged by the than 350 words event event event Not original Lessons learned Lessons learned Lessons learned Missing event description, explanation of how community was engaged and/or lessons learned (8 points) (7 points) (0-6 points) (9 or 10 points) Media/PR Promotions included: Promotions included: Promotions included: Promotions were missing one or more of Exceptional Quality Quality /10 the following: traditional traditional traditional media outreach, media outreach, media outreach, Quality including press including press including press traditional release, media release release media outreach, advisory and including press Quality social Quality social calendar listing release media posts media posts and and Exceptional Quality social use of the use of the media posts social media and #helpahorse #helpahorse posts use of the hashtag hashtag that Coverage by No coverage by #helpahorse included more local media local media hashtag than one social media channel and use of the #helpahorse hashtag Coverage by local media
engaged by the event Lessons learned (9 or 10 points) engaged by the event Lessons learned (8 points) engaged by the event Lessons learned (7 points) than 350 words Not original Missing event description, explanation of how community was engaged and/or lessons learned (0-6 points) Media/PR Promotions included: Exceptional traditional media outreach, including press release, media advisory and calendar listing Exceptional social media posts that included more than one social media channel and use of the #helpahorse hashtag Coverage by local media Promotions included: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag Coverage by local media Promotions included: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag No coverage by local media Promotions were missing one or more of the following: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag /10
Help%20a%20Horse%20Day%20Judging%20Criteria%20Updated_0.docx