Tutorial 1 hr Review of week 3 lectures Week 04 Monday Lecture 2 hr Marketing Channels and Supply Chain Management Chapter 12 - 13 directed reading from Marketing 26 March Retailing and Wholesaling chapter Channels and (for all tutorial Supply Chain sessions Management Explain the role Tutorial 1 hr Marketing Channels and Supply Chain Management of retailers and Retailing and Wholesaling wholesalers Understand the changing retail landscape Tuesday Lecture 2 hr Communicating Customer Value: Integrating Marketing Chapter 14 Define the directed reading from 27 March Communications Strategy chapter elements of the (for all tutorial promotion mix sessions Discuss factors affecting selection of mix Tutorial 1 hr Communicating Customer Value: Integrating Marketing Outline steps in developing Communications Strategy effective marketing communications Wednesday Lecture 2 hr Direct and Online Marketing: Building Direct Customer Relationships Chapter 14 directed reading from Define direct and 28 March chapter on-line (for all tutorial marketing and sessions the benefits for customers and companies Tutorial 1 hr Direct and Online Marketing: Building Direct Customer Relationships Discuss the major forms of direct marketing Explain how companies have responded to the Thursday Lecture 2 hr Revision for Final Module Exam Chapter 8 14, 17 directed reading from – internet 29 March chapter Discuss how companies (for all tutorial conduct on-line marketing sessions Tutorial 1 hr Revision for Final Module Exam
Tutorial 1 hr Review of week 3 lectures Week 04 Monday 26 March Lecture 2 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Chapter 12 - 13 Marketing Channels and Supply Chain Management Explain the role of retailers and wholesalers Understand the changing retail landscape directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Tuesday 27 March Lecture 2 hr Communicating Customer Value: Integrating Marketing Communications Strategy Chapter 14 Define the elements of the promotion mix Discuss factors affecting selection of mix Outline steps in developing effective marketing communications directed reading from chapter (for all tutorial sessions Tutorial 1 hr Communicating Customer Value: Integrating Marketing Communications Strategy Wednesday 28 March Lecture 2 hr Direct and Online Marketing: Building Direct Customer Relationships Chapter 14 Define direct and on-line marketing and the benefits for customers and companies Discuss the major forms of direct marketing Explain how companies have responded to the internet Discuss how companies conduct on-line marketing directed reading from chapter (for all tutorial sessions Tutorial 1 hr Direct and Online Marketing: Building Direct Customer Relationships Thursday 29 March Lecture 2 hr Revision for Final Module Exam Chapter 8 – 14, 17 directed reading from chapter (for all tutorial sessions Tutorial 1 hr Revision for Final Module Exam
HHU-MKT-101-102-Marketing-MIP-2018.docx