Tuesday Lecture 2 hr Product, Services and Branding Strategy Chapter 8 directed reading from Able to define 20 March chapter product and (for all tutorial major sessions classifications Describe decisions Tutorial 1 hr Product, Services and Branding Strategy companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require Wednesday Lecture 2 hr New Product Development and Product Life-Cycle Strategies Chapter 9 directed reading from Explain how 21 March chapter companies (for all tutorial develop new sessions product ideas List and define steps in NPD Tutorial 1 hr New Product Development and Product Life-Cycle Strategies process Describe innovation adoption process List and define steps in NPD process Describe innovation adoption process Thursday Lecture 2 hr Pricing Products: Understanding and Capturing Customer Value Chapter 10 - 11 directed reading from Be able to 22 March Pricing Products: Pricing Strategies chapter describe major (for all tutorial pricing strategies sessions Explain how companies set prices Tutorial 1 hr Pricing Products: Understanding and Capturing Customer Value Discuss key issues in Pricing Products: Pricing Strategies companies initiating and responding to price changes Friday Lecture 2 hr Review of week 3 lectures Chapter 8 - 11 directed reading from 23 March chapter (for all tutorial sessions
Tuesday 20 March Lecture 2 hr Product, Services and Branding Strategy Chapter 8 Able to define product and major classifications Describe decisions companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require directed reading from chapter (for all tutorial sessions Tutorial 1 hr Product, Services and Branding Strategy Wednesday 21 March Lecture 2 hr New Product Development and Product Life-Cycle Strategies Chapter 9 Explain how companies develop new product ideas List and define steps in NPD process Describe innovation adoption process List and define steps in NPD process Describe innovation adoption process directed reading from chapter (for all tutorial sessions Tutorial 1 hr New Product Development and Product Life-Cycle Strategies Thursday 22 March Lecture 2 hr Pricing Products: Understanding and Capturing Customer Value Pricing Products: Pricing Strategies Chapter 10 - 11 Be able to describe major pricing strategies Explain how companies set prices Discuss key issues in companies initiating and responding to price changes directed reading from chapter (for all tutorial sessions Tutorial 1 hr Pricing Products: Understanding and Capturing Customer Value Pricing Products: Pricing Strategies Friday 23 March Lecture 2 hr Review of week 3 lectures Chapter 8 - 11 directed reading from chapter (for all tutorial sessions
HHU-MKT-101-102-Marketing-MIP-2018.docx