Korean Maritime 21 September 2009 Dr. Joo Team Leader Institute Australian Trade 15 September 2009 Ms. Young Yu Commissioner Commission (AUSTRADE) Australian Trade Business Development 15 September 2009 Ms. Myung-Hwa Lee Commission Manager (AUSTRADE) 17 September 2009 Ms J Bae Importer Aqualink Korean Manager, Public Relations 18 September 2009 Mr. Todd Sample Promotion Team Agency (KOTRA) Have you ever traded Australian seafood products? Yes No If yes, what of Australian seafood products have you traded? If no, is there any specific reason you have not traded Australian seafood products? Please the name of the country where you purchase most of your seafood products? Who do you buy your seafood products from? How much seafood product do you import? In percentage term. What seafood products sell the best? What comes to mind when you think about Australian seafood? Probe for positive and negatives responses. Also ask the trader what he thinks about your specific product (do they think there is any potential in South Korea) Who do you sell your seafood products to? Please % Percentage of Sales Direct to retail buyer Direct to food services buyer Direct to consumer Direct to another wholesaler Other (please specify) When purchasing seafood products please indicate the Rating of Attributes importance of the product attributes you look for? Please Not at all Very note is very important. Important Important “7” 1 2 3 4 5 6 7 Good value for money Quality
21 September 2009 Dr. Joo Team Leader Korean Maritime Institute 15 September 2009 Ms. Young Yu Commissioner Australian Trade Commission (AUSTRADE) 15 September 2009 Ms. Myung-Hwa Lee Business Development Manager Australian Trade Commission (AUSTRADE) 17 September 2009 Ms J Bae Importer Aqualink 18 September 2009 Mr. Todd Sample Manager, Public Relations Team Korean Promotion Agency (KOTRA) Have you ever traded Australian seafood products? Yes No If yes, what of Australian seafood products have you traded? If no, is there any specific reason you have not traded Australian seafood products? Please the name of the country where you purchase most of your seafood products? Who do you buy your seafood products from? How much seafood product do you import? In percentage term. What seafood products sell the best? What comes to mind when you think about Australian seafood? Probe for positive and negatives responses. Also ask the trader what he thinks about your specific product (do they think there is any potential in South Korea) Who do you sell your seafood products to? Please % Percentage of Sales Direct to retail buyer Direct to food services buyer Direct to consumer Direct to another wholesaler Other (please specify) When purchasing seafood products please indicate the importance of the product attributes you look for? Please note “7” is very important. Rating of Attributes Not at all Very Important Important 1 2 3 4 5 6 7 Good value for money Quality
Joanne_Freeman_Mkt_Intelligence_Trips_11_May_2010_for_(4).docx