AC 2.1 Businesses do not operate and in isolation; they are affected by changes Describe the internal that happen inside the organisation itself (internal factors) and changes that and external happen outside the organisation (external factors). influences on a Internal factors include: business Management Organisational culture Products and processes Resources Location External factors may be: Political Economic Social Technological Legal Environmental You are required to describe the key features of two or more internal factors and two or more external factors. Answer: Pass or Referral AC 2.2 You are required to: Explain the structure Explain what is meant by ‘strength’, ‘weakness’, ‘opportunity’ and use of a and in a SWOT analysis ‘threat’ strength, weakness, Explain how a business would use a SWOT analysis opportunity and Answer: threat (SWOT) analysis Pass or Referral
AC 2.1 Describe the internal and external influences on a business Businesses do not operate and in isolation; they are affected by changes that happen inside the organisation itself (internal factors) and changes that happen outside the organisation (external factors). Internal factors include: Management Organisational culture Products and processes Resources Location External factors may be: Political Economic Social Technological Legal Environmental You are required to describe the key features of two or more internal factors and two or more external factors. Answer: Pass or Referral AC 2.2 Explain the structure and use of a strength, weakness, opportunity and threat (SWOT) analysis You are required to: Explain what is meant by ‘strength’, ‘weakness’, ‘opportunity’ and ‘threat’ in a SWOT analysis Explain how a business would use a SWOT analysis Answer: Pass or Referral
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