New donor 6a acquisition rate 38% 81% 30% 9% 7% 18% Repeat donor 6b rate 16% 24% 18% 8% 6% 8% Overall donor 6 acquisition rate 54% 104% 48% 17% 14% 25% gains, losses & net 5 Donor gains 1,374 840 375 125 24 10 7 Donor losses 892 469 282 115 20 6 9a Net gain in donors 482 371 93 10 4 4 Net gain in donors 12 (%) 35% 44% 25% 8% 17% 40% Number of donors Overall donors 13 retained 1,649 335 503 623 154 34 Percent of Year2 16 donors by range 100% 39% 29% 25% 6% 1% Amount of gifts Percent of Year2 gift$ 18 by range 100% 4% 10% 26% 23% 36% Average gift size in $ $ $ $ $ 19 Year2 $ 325 35 117 345 1,277 8,000 Dollar gains, losses & net $ $ $ $ $ 20 Dollar gains $ 417,772 31,800 55,002 77,314 70,964 182,693 $ $ $ $ $ 22 Dollar losses $ 404,174 18,078 39,500 56,609 60,609 229,379
6a New donor acquisition rate 38% 81% 30% 9% 7% 18% 6b Repeat donor rate 16% 24% 18% 8% 6% 8% 6 Overall donor acquisition rate 54% 104% 48% 17% 14% 25% gains, losses & net 5 Donor gains 1,374 840 375 125 24 10 7 Donor losses 892 469 282 115 20 6 9a Net gain in donors 482 371 93 10 4 4 12 Net gain in donors (%) 35% 44% 25% 8% 17% 40% Number of donors 13 Overall donors retained 1,649 335 503 623 154 34 16 Percent of Year2 donors by range 100% 39% 29% 25% 6% 1% Amount of gifts 18 Percent of Year2 gift$ by range 100% 4% 10% 26% 23% 36% 19 Average gift size in Year2 $ 325 $ 35 $ 117 $ 345 $ 1,277 $ 8,000 Dollar gains, losses & net 20 Dollar gains $ 417,772 $ 31,800 $ 55,002 $ 77,314 $ 70,964 $ 182,693 22 Dollar losses $ 404,174 $ 18,078 $ 39,500 $ 56,609 $ 60,609 $ 229,379
Interpreting-the-FEP-Fundraising-Fitness-Test-.docx