name Candidate’s name Date Assessor’s Describe how you plan and organise marketing and promotional activities. Question 51 Question 52 When undertaking a general public relations role, what processes do you follow? Question 53 How do you review and report on the effectiveness of the promotional activities? Key points Industry requirements Indicate if Comments response The response should show evidence of the Evidence must be provided in the Record other key points and examples from the candidate’s addresses following. response. conversation. Identify whether practical candidate’s KP and IR. assessment is warranted. Question 51 planning and organisational skills that relate to the conduct of marketing Plans and schedules marketing and promotional activities activities according to a marketing plan or other organisational system. sales techniques These activities may include: events, display and signage high-level verbal initiatives, trade and journalist familiarisations, limited communication skills product development within the scope of individual responsibility, market research, advertising, industry and high-level literacy public relations activities, web-based activities. Identifies, analyses and incorporates relevant market information into short-term planning. Information may include: marketing reports, sales reports, financial statistics, marketplace trends, competitive activity.
Candidate’s name Assessor’s name Date Question 51 Describe how you plan and organise marketing and promotional activities. Question 52 When undertaking a general public relations role, what processes do you follow? Question 53 How do you review and report on the effectiveness of the promotional activities? Key points The candidate’s response should show evidence of the following. Industry requirements Evidence must be provided in the candidate’s response. Indicate if response addresses KP and IR. Comments Record other key points and examples from the conversation. Identify whether practical assessment is warranted. Question 51 planning and organisational skills that relate to the conduct of marketing activities sales techniques high-level verbal communication skills high-level literacy Plans and schedules marketing and promotional activities according to a marketing plan or other organisational system. These activities may include: events, display and signage initiatives, trade and journalist familiarisations, limited product development within the scope of individual responsibility, market research, advertising, industry and public relations activities, web-based activities. Identifies, analyses and incorporates relevant market information into short-term planning. Information may include: marketing reports, sales reports, financial statistics, marketplace trends, competitive activity.
HTT1247_RPLTourism.docx