ITEM: SHARPIES DELIVERY: Will be directly shipped 125 per base from printer USE: FOR CASHIERS and DISTRIBUTION: ISSUE Sharpies to the PLAYpass issuing offices to office responsible for issuing the cards write on the front and the AND facilities that accept the back of the card. Cashiers PLAYpass: Primary locations: CDC, need the sharpies to mark off Youth Programs, Community Center, coupon blocks as they are Bowling, Golf, ITT, ODR, Arts and used. Crafts. May also be sent to Fitness Centers if Fitness classes have fees. ITEM: DOOR CLINGS DELIVERY: Will be directly shipped from printer USE: To identify facilities accepting PLAYpass cards. DISTRIBUTION: ISSUE to facilities that accept the PLAYpass: Primary locations: CDC, Youth Programs, Community Center, Bowling, Golf, ITT, ODR, Arts and Crafts. May also be sent to Fitness Centers if Fitness classes have fees. ITEM: USE IT HERE ACRYLIC DELIVERY: ACRYLIC HOLDERS will be COUNTER INSERT DISPLAYS directly shipped from printer (ACTIVITY SPECIFIC) BASE MARKETING is responsible to USE: Counter displays to customize the information for each remind customers to use activity. The items each activity offers their PLAYpass at their that is eligible for PLAYpass discount location. Activity can print should be entered under the and insert their specific appropriate category. LEARN to PLAY information. – (classes of all types) etc. Print and delivery with acrylic holders ART IS CUSTOMIZABLE AND to the activities that accept PLAYpass PRINTED AT BASE LEVEL - DELIVERY: Art is downloadable only DISTRIBUTION: Deliver to appropriate facility ITEM: POSTERS DELIVERY: Will be directly shipped from printer USE: For posting throughout the installation creating DISTRIBUTION: Deliver for display PLAYpass awareness throughout the base. BX, Commissary, Medical Clinics, JA, etc. Generic Press Release The new PLAYpass Program will provide deployed-affected Single Airmen and Air Force families respite from the challenges of deployment. In continuing
ITEM: SHARPIES 125 per base USE: FOR CASHIERS and PLAYpass issuing offices to write on the front and the back of the card. Cashiers need the sharpies to mark off coupon blocks as they are used. DELIVERY: Will be directly shipped from printer DISTRIBUTION: ISSUE Sharpies to the office responsible for issuing the cards AND facilities that accept the PLAYpass: Primary locations: CDC, Youth Programs, Community Center, Bowling, Golf, ITT, ODR, Arts and Crafts. May also be sent to Fitness Centers if Fitness classes have fees. ITEM: DOOR CLINGS USE: To identify facilities accepting PLAYpass cards. DELIVERY: Will be directly shipped from printer DISTRIBUTION: ISSUE to facilities that accept the PLAYpass: Primary locations: CDC, Youth Programs, Community Center, Bowling, Golf, ITT, ODR, Arts and Crafts. May also be sent to Fitness Centers if Fitness classes have fees. ITEM: USE IT HERE ACRYLIC COUNTER INSERT DISPLAYS (ACTIVITY SPECIFIC) USE: Counter displays to remind customers to use their PLAYpass at their location. Activity can print and insert their specific information. ART IS CUSTOMIZABLE AND PRINTED AT BASE LEVEL - DELIVERY: ACRYLIC HOLDERS will be directly shipped from printer BASE MARKETING is responsible to customize the information for each activity. The items each activity offers that is eligible for PLAYpass discount should be entered under the appropriate category. LEARN to PLAY – (classes of all types) etc. Print and delivery with acrylic holders to the activities that accept PLAYpass DELIVERY: Art is downloadable only DISTRIBUTION: Deliver to appropriate facility ITEM: POSTERS USE: For posting throughout the installation creating PLAYpass awareness DELIVERY: Will be directly shipped from printer DISTRIBUTION: Deliver for display throughout the base. BX, Commissary, Medical Clinics, JA, etc. Generic Press Release The new PLAYpass Program will provide deployed-affected Single Airmen and Air Force families respite from the challenges of deployment. In continuing
PLAYPass_BASE_Marketing_Plan_20111.docx