In ch4 small case Selecting online research from the Web, each you are to comment on the of this type of research, the advantages and disadvantages of the “value” marketing me. Specifically, do the negatives of online research, in the exale, outweigh the positives? Can, and re iortantly, should marketers develop marketing strategies from just the findings of online research? On the other hand, is re qualitative or quantitative research needed before strategy is defined?
In ch4 small case Selecting online research from the Web, each you are to comment on the “value” of this type of research, the advantages and disadvantages of the marketing me. Specifically, do the negatives of online research, in the exale, outweigh the positives? Can, and re iortantly, should marketers develop marketing strategies from just the findings of online research? On the other hand, is re qualitative or quantitative research needed before strategy is defined?
In-class-ch4-small-case-research.docx