Digital Marketing 40% Deliver TSR’s Social strategy Quality fresh and engaging content Strong reach and metrics for digtial across all social channels, delivered across all digital channels and social media activities Ensure the organisation’s websites Ensure all website content is up to date Successful acquisition campaigns – and other related online presence are reach agreed targets for social All digital marketing campaigns and kept up to date and engaging. media growth activty reported on for continuous Draft and deliver all eDMs improvement and success measures. Increased website traffic. Develop relevant content to keep all online platforms engaging and current. Provide analysis of digital marketing campaigns known metrics and industry benchmarks. Events Management 10% In consultation with the external All fundraising and VIP events are All fundraising and VIP events are team, develop an annual events planned, produced and managed executed smoothly and calendar incorporating fundraising, according to the TSR event process and professionally. marketing and stakeholder protocols. An events planning and evaluation engagement events. Events held/participated in that raise process is used for all priority Ensure consistently high quality and The Song Room’s profile. events. professional management of all Events held/participated in enhance events. VIP and stakeholder engagement. Develop event invitation process and Event invitations, guestlists and RSVPs ensure timely process management managed according to protocols and admin Develop inviations and presentation materials for events. Key Responsibility Areas
Digital Marketing 40% Deliver TSR’s Social strategy across all social channels, Ensure the organisation’s websites and other related online presence are kept up to date and engaging. Draft and deliver all eDMs Develop relevant content to keep all online platforms engaging and current. Provide analysis of digital marketing campaigns known metrics and industry benchmarks. Quality fresh and engaging content delivered across all digital channels Ensure all website content is up to date All digital marketing campaigns and activty reported on for continuous improvement and success measures. Strong reach and metrics for digtial and social media activities Successful acquisition campaigns – reach agreed targets for social media growth Increased website traffic. Events Management 10% In consultation with the external team, develop an annual events calendar incorporating fundraising, marketing and stakeholder engagement events. Ensure consistently high quality and professional management of all events. Develop event invitation process and ensure timely process management and admin Develop inviations and presentation materials for events. All fundraising and VIP events are planned, produced and managed according to the TSR event process and protocols. Events held/participated in that raise The Song Room’s profile. Events held/participated in enhance VIP and stakeholder engagement. Event invitations, guestlists and RSVPs managed according to protocols All fundraising and VIP events are executed smoothly and professionally. An events planning and evaluation process is used for all priority events. Key Responsibility Areas
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