Wednesday Lecture 2 hr Customer-Driven Marketing Strategy: Creating Value for Target Chapter 7 directed reading from Define market 14 March Customers chapter segmentation, (for all tutorial targeting, sessions differentiation and positioning Understand Tutorial 1 hr Customer-Driven Marketing Strategy: Creating Value for Target major bases for Customers segmenting markets Able to discuss how firms position Thursday Lecture 2 hr Revision for Mid Module Exam Chapter 1 - 7 directed reading from products for 15 March chapter competitive (for all tutorial advantage sessions Tutorial 1 hr Revision for Mid Module Exam Friday Lecture 2 hr 16 March Tutorial 1 hr Midterm Exam Week 03 Monday Lecture 2 hr Product, Services and Branding Strategy Chapter 8 directed reading from Able to define 19 March chapter product and (for all tutorial major sessions classifications Describe decisions Tutorial 1 hr Product, Services and Branding Strategy companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require
Wednesday 14 March Lecture 2 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7 Define market segmentation, targeting, differentiation and positioning Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers Thursday 15 March Lecture 2 hr Revision for Mid Module Exam Chapter 1 - 7 directed reading from chapter (for all tutorial sessions Tutorial 1 hr Revision for Mid Module Exam Friday 16 March Lecture 2 hr Tutorial 1 hr Midterm Exam Week 03 Monday 19 March Lecture 2 hr Product, Services and Branding Strategy Chapter 8 Able to define product and major classifications Describe decisions companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require directed reading from chapter (for all tutorial sessions Tutorial 1 hr Product, Services and Branding Strategy
HHU-MKT-101-102-Marketing-MIP-2018.docx