Achievement Differences Meaningfulness Willingness Acquiescence Direction Merit Wisdom Action Ecological awareness Modesty Worthiness Adaptability Economic security Motivation Youthfulness Advancement/promotion Effectiveness Naturalness Zeal Adventure Efficiency Objectivity Advocacy Enthusiasm Openness Aesthetics Ethical practices Optimism Affection (love, caring) Excellence Order Affirmation Excitement Peace Alliance Expertise Personal development Assertiveness Fame Pleasure Balance Family Power & authority Beauty Fast living Privacy Being Fast paced work Public service Belongingness Financial gain Purity Benevolence Freedom Quality Betterment Friendships Quickness Bravery Generosity Rationality Brilliance Goodness Recognition Candor Growth Relationship Capability Harmony Reputation Celebrity Helping other Responsibility Challenge Honesty Security Change Self respect Choice Influencing others Serenity Collaboration Inner harmony Sophistication Commitment Inspiration Spirituality Community Integrity Stability Compassion Intellect Status Competence Involvement Tact Competition Job tranquility Tenacity Complexity Joyfulness Thoroughness Conflict Justice Tolerance Confidence Kindness Truth Contribution Knowledge Uniqueness Cooperation Leadership Unity Creativity Learning Usefulness Decency Valor Decisiveness Liveliness Variety Democracy Loyalty Versatility Dependence Mastery Vision Dedication Maturity Wholeness
Achievement Acquiescence Action Adaptability Advancement/promotion Adventure Advocacy Aesthetics Affection (love, caring) Affirmation Alliance Assertiveness Balance Beauty Being Belongingness Benevolence Betterment Bravery Brilliance Candor Capability Celebrity Challenge Change Choice Collaboration Commitment Community Compassion Competence Competition Complexity Conflict Confidence Contribution Cooperation Creativity Decency Decisiveness Democracy Dependence Dedication Differences Direction Ecological awareness Economic security Effectiveness Efficiency Enthusiasm Ethical practices Excellence Excitement Expertise Fame Family Fast living Fast paced work Financial gain Freedom Friendships Generosity Goodness Growth Harmony Helping other Honesty Influencing others Inner harmony Inspiration Integrity Intellect Involvement Job tranquility Joyfulness Justice Kindness Knowledge Leadership Learning Liveliness Loyalty Mastery Maturity Meaningfulness Merit Modesty Motivation Naturalness Objectivity Openness Optimism Order Peace Personal development Pleasure Power & authority Privacy Public service Purity Quality Quickness Rationality Recognition Relationship Reputation Responsibility Security Self respect Serenity Sophistication Spirituality Stability Status Tact Tenacity Thoroughness Tolerance Truth Uniqueness Unity Usefulness Valor Variety Versatility Vision Wholeness Willingness Wisdom Worthiness Youthfulness Zeal
Heirarchy_of_Values_KDKA_May_2018_1_.docx