gained and for other age groups were the known similar. costs of NSD. Flack S, A cohort Quit rate at If background quit The cost of the campaign Evidence Include simulation three months rate 0%, NSD was approximately Grading +/- Taylor M & model of a highly cost £500,000. Smoking More recent ‘No Trueman P. range of effective, if not Day’ is highly studies 2007 interventions estimated an However, if No provide for NICE additional 25 Smoking Day were to evidence of – using data quitters needed to have simply brought increased from Owen to cost effective forward the background quitters Reviewed and Youdan quits for the following 9 to compared 2006 (below) 12 months (and had not to smoking “No resulted in any background “new” day” quitters), then it would not have been Target The current group – analysis indicates No Whole Smoking Day would need population to gain 25 new quitters in order to be cost-effective. Owen and Self reported Data suggests Annual tracking survey Evidence Include cross awareness that after 22 trial reduction from 1986 Grading + Youdan, 2006 sectional and smoking years No Smoking (89%) to 2004 (78%) in surveys and behaviour 1wk Day continues to awareness by smokers,
gained and the known costs of NSD. for other age groups were similar. Flack S, Taylor M & Trueman P. 2007 Reviewed “No smoking day” Target group – Whole population A cohort simulation model of a range of interventions for NICE – using data from Owen and Youdan 2006 (below) Quit rate at three months If background quit rate 0%, NSD highly cost effective, if not estimated an additional 25 quitters needed to to cost effective The cost of the campaign was approximately £500,000. ‘No Smoking Day’ is highly However, if No Smoking Day were to have simply brought forward the background quits for the following 9 to 12 months (and had not resulted in any “new” quitters), then it would not have been The current analysis indicates No Smoking Day would need to gain 25 new quitters in order to be cost-effective. Evidence Grading +/- Include More recent studies provide evidence of increased quitters compared to background Owen and Youdan, 2006 cross sectional surveys and Self reported awareness and smoking behaviour 1wk Data suggests that after 22 years No Smoking Day continues to Annual tracking survey reduction from 1986 (89%) to 2004 (78%) in awareness by smokers, Evidence Grading + Include trial
Inititative%20Evidence%20Assessment%20NoSmokingDay%20Final.docx