Data Validity and Reliability The validity of the data is the most important issue within any research project. Designing of the questionnaire for interviews reflects upon the data validity, if the questions which will be asked did not give an appropriate answer, which satisfied the research needs it will be worthless to ask. The questions will be designed to achieve the legitimacy of data and will be straight forward and relevant to the research objectives. The interviews will be recorded with approval of interviewee to avoid any misinterpretation of the data in case of interviewees protest the interview notes would be taken. The report of interviews would be sent out to interviewees to read and finalise their views. To avoid the unclear answers the close-ended questions would be used during interviews where appropriate as they provide precise and adequate data. To make sure the questions are clear for readers to understand they will be pre-tested by a group of five people. Standard marketing techniques adopted but automobile makers will be discussed in comparison with Honda. Marketing approach will also be taped. Secondary research will study the cultural dimensions of all three countries. It will also examine the role of cultural Hofstede’s differences in marketing strategy development as well as issues of cultural fit. As mentioned above, mostly research will base on secondary data because of geographical distance. But interviews will be taken from the concerned authorities. In this case the interview questionnaire will be adopted so that its validity test like Cronbach Alpha coefficient would not be require to perform again. Anticipated Outcomes This research will be a critical evaluation since the marketing strategies of Honda for three countries will be analyzed in the light of cross cultural differences in three different three countries. It is proposed to structure the data collection and also the comparison and analysis of research findings using the following key areas of evaluation and using cultural Hofstede’s dimensions. Therefore, the results of the project will be presented covering the following areas of evaluation: Marketing Approach and strategies.
Data Validity and Reliability The validity of the data is the most important issue within any research project. Designing of the questionnaire for interviews reflects upon the data validity, if the questions which will be asked did not give an appropriate answer, which satisfied the research needs it will be worthless to ask. The questions will be designed to achieve the legitimacy of data and will be straight forward and relevant to the research objectives. The interviews will be recorded with approval of interviewee to avoid any misinterpretation of the data in case of interviewees protest the interview notes would be taken. The report of interviews would be sent out to interviewees to read and finalise their views. To avoid the unclear answers the close-ended questions would be used during interviews where appropriate as they provide precise and adequate data. To make sure the questions are clear for readers to understand they will be pre-tested by a group of five people. Standard marketing techniques adopted but automobile makers will be discussed in comparison with Honda. Marketing approach will also be taped. Secondary research will study the Hofstede’s cultural dimensions of all three countries. It will also examine the role of cultural differences in marketing strategy development as well as issues of cultural fit. As mentioned above, mostly research will base on secondary data because of geographical distance. But interviews will be taken from the concerned authorities. In this case the interview questionnaire will be adopted so that its validity test like Cronbach Alpha coefficient would not be require to perform again. Anticipated Outcomes This research will be a critical evaluation since the marketing strategies of Honda for three countries will be analyzed in the light of cross cultural differences in three different three countries. It is proposed to structure the data collection and also the comparison and analysis of research findings using the following key areas of evaluation and using Hofstede’s cultural dimensions. Therefore, the results of the project will be presented covering the following areas of evaluation: Marketing Approach and strategies.
honda-proposal.docx