Meat: Describe current situation: what is current salt content in various products (can differ a lot between products) Explore what is technically feasible? Explore what are effects on hygiene and shelf life? Constraint: do not replace salt with other additives Bakery Inform producer and consumer about salt issue Link/ expand actions to product groups Innovations in food products Cartoons were created prior to the workshop (e.g. and sad looking” meat and “friendly sausages). Each of the cartoons was used as a vehicle for a campaign/claim idea and participants agreed the following product specific key messages: . choice=healthy choice” “Informed lives with less Salt“ „Better gives the best taste” low-salt cooking course is paying off” “Self-prepared “The in stead of Salt“ „Sesam salt is healthier” “Less ist nicht Wurscht“ salt level of meat matters” „Wurst “different salt, more meat” „Less
Meat: Describe current situation: what is current salt content in various products (can differ a lot between products) Explore what is technically feasible? Explore what are effects on hygiene and shelf life? Constraint: do not replace salt with other additives Bakery Inform producer and consumer about salt issue Link/ expand actions to product groups Innovations in food products Cartoons were created prior to the workshop (e.g. “friendly and sad looking” meat and sausages). Each of the cartoons was used as a vehicle for a campaign/claim idea and participants agreed the following product specific key messages: . “Informed choice=healthy choice” „Better lives with less Salt“ “Self-prepared gives the best taste” “The low-salt cooking course is paying off” „Sesam in stead of Salt“ “Less salt is healthier” „Wurst ist nicht Wurscht“ “different salt level of meat matters” „Less salt, more meat”
IUNSUnilever-Speeding-up-salt-reduction-OVERALL-REPORT-end-2013.docx