Resources Notes Key text We will draw heavily on this book. An electronic Piercy, N. F., (2009) Market-Led Strategic Change. 4th ed. Abingdon: Routledge (available as an e-book on the version of the text is Digital Library). available in the University Library., Books The books in the list below cover aspects of the subject covered in this module and will help you when reading on the topic Ahmed, K. P. & Rafiq, M. (2002) Internal Marketing tools and concepts for customer-focused management Oxford: Butterworth Heinemann Elsevier Baker, M. J., and Hart, S., (2008) The Marketing Book. 6th ed Abingdon: Routledge Barnes, C., Blake, H., and Pinder, D., (2009) London: Kogan Page, Creating & Delivering your Value Proposition Best R. J., (2011) Market-Based Management Strategies for Growing Customer value and Profitability (6th ed) Pearson New Jersey Capon, N., Capon, R., and Mac Hulbert, J., (2009) Managing marketing in the 21st Century European Edition – New York: Wessex Inc. Doyle, P., (2008) Value-based marketing 2nd ed. Chichester: John Wiley and Sons, Ltd Dubois,, P., Jolibert, A., Muhlbacher, H., (2007) Marketing Management A Value-Creation Process Palgrave Macmillan Basingstoke Fifield. P., (2007) Marketing Strategy: The Difference Between Marketing and Markets. 3rd ed. Oxford: Elsevier Butterworth Heinemann Holbrook M., B., (1999) Consumer Value A framework for analysis and research Abingdon: Routledge
Resources Notes Key text Piercy, N. F., (2009) Market-Led Strategic Change. 4th ed. Abingdon: Routledge (available as an e-book on the Digital Library). We will draw heavily on this book. An electronic version of the text is available in the University Library., Books The books in the list below cover aspects of the subject covered in this module and will help you when reading on the topic Ahmed, K. P. & Rafiq, M. (2002) Internal Marketing tools and concepts for customer-focused management Oxford: Butterworth Heinemann Elsevier Baker, M. J., and Hart, S., (2008) The Marketing Book. 6th ed Abingdon: Routledge Barnes, C., Blake, H., and Pinder, D., (2009) Creating & Delivering your Value Proposition London: Kogan Page, Best R. J., (2011) Market-Based Management Strategies for Growing Customer value and Profitability (6th ed) Pearson New Jersey Capon, N., Capon, R., and Mac Hulbert, J., (2009) Managing marketing in the 21st Century – European Edition New York: Wessex Inc. Doyle, P., (2008) Value-based marketing 2nd ed. Chichester: John Wiley and Sons, Ltd Dubois,, P., Jolibert, A., Muhlbacher, H., (2007) Marketing Management A Value-Creation Process Palgrave Macmillan Basingstoke Fifield. P., (2007) Marketing Strategy: The Difference Between Marketing and Markets. 3rd ed. Oxford: Elsevier Butterworth Heinemann Holbrook M., B., (1999) Consumer Value A framework for analysis and research Abingdon: Routledge
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