tourism around the world. But is this a good thing? Whilst the global brands and companies certainly provide quality assurance and service, they may erode the special ‘sense of place’ and cultural identity of a destination. And this is the challenge: how can we deliver a top-class tourism experience to international standards at the local level? Here we encounter the hybrid word ‘glocal’, combining global standards of expertise with the best in local products and skills. How might this be achieved at the destination of your choice? Hints For this question consider the major companies in your destination and compare them to the home-grown enterprises Chapter 7 An Introduction to the Tourism Geography of Europe Climate change means that tourists can no longer rely on winter snow in the Alps and that beach resorts are less attractive to the market with the risk of cataracts and skin cancer from exposure to the sun. Both winter sports resorts and beach resorts will therefore need to diversify their offerings or face receiving fewer visitors – how should they do this? Hints Here you need to think of three elements, the physical impact and the need to change the product, how demand will be impacted and education of both the tourist and the industry Despite a wide array of attractions, for visitors from Asia it is the heritage and culture of Europe that is the attraction. Yet, for many Asian visitors Europe is perceived as ‘an expensive museum’. How can this perception be changed so that Asian visitors can take part in the wider opportunities that European tourism offers? Hints For this point do an Internet search of prices to major European museums and galleries, once you have done this, consider the cost of a visit of two adults and two children Some travel commentators have asserted that low cost carriers, and the wide choice of city breaks that are available as a result, have done more to increase a cultural awareness of Europe in countries such as Britain than any number of directives from the European Union. Discuss whether there is any truth in this assertion. Hints Examine the route-maps of two leading LCCs and draw up a table of the different languages and cultures in each destination
tourism around the world. But is this a good thing? Whilst the global brands and companies certainly provide quality assurance and service, they may erode the special ‘sense of place’ and cultural identity of a destination. And this is the challenge: how can we deliver a top-class tourism experience to international standards at the local level? Here we encounter the hybrid word ‘glocal’, combining global standards of expertise with the best in local products and skills. How might this be achieved at the destination of your choice? Hints For this question consider the major companies in your destination and compare them to the home-grown enterprises Chapter 7 An Introduction to the Tourism Geography of Europe Climate change means that tourists can no longer rely on winter snow in the Alps and that beach resorts are less attractive to the market with the risk of cataracts and skin cancer from exposure to the sun. Both winter sports resorts and beach resorts will therefore need to diversify their offerings or face receiving fewer visitors – how should they do this? Hints Here you need to think of three elements, the physical impact and the need to change the product, how demand will be impacted and education of both the tourist and the industry Despite a wide array of attractions, for visitors from Asia it is the heritage and culture of Europe that is the attraction. Yet, for many Asian visitors Europe is perceived as ‘an expensive museum’. How can this perception be changed so that Asian visitors can take part in the wider opportunities that European tourism offers? Hints For this point do an Internet search of prices to major European museums and galleries, once you have done this, consider the cost of a visit of two adults and two children Some travel commentators have asserted that low cost carriers, and the wide choice of city breaks that are available as a result, have done more to increase a cultural awareness of Europe in countries such as Britain than any number of directives from the European Union. Discuss whether there is any truth in this assertion. Hints Examine the route-maps of two leading LCCs and draw up a table of the different languages and cultures in each destination
Hints%20for%20In%20Chapter%20Chapter%20Discussion%20Questions%20Worldwide%20Destinations.docx