Introduction to Mass Communication (101) Unit 1 Basic concepts: communication mass society mass media content — — — — audience social functions . — Unit 2 Theories: six normative theories play theory cultivation theory spiral of — — — silence semiotics media ecology . — — Unit 3 Communication models: Harold Lass well Shannon & Weaver George — — Gerbner David K. Berlo other models —Jacobson — — Unit 4 Mass media: Press cinema radio television advertising public relations — — — — — Unit 5 Critiques: media ethics media aesthetics feminism psychoanalysis — — — interpretation content analysis —
Introduction to Mass Communication (101) Unit 1 Basic concepts: communication — mass society — mass media — content — audience — social functions . Unit 2 Theories: six normative theories — play theory — cultivation theory — spiral of silence — semiotics — media ecology . Unit 3 Communication models: Harold Lass well — Shannon & Weaver — George Gerbner —Jacobson — David K. Berlo — other models Unit 4 Mass media: Press — cinema — radio — television — advertising — public relations Unit 5 Critiques: media ethics — media aesthetics — feminism — psychoanalysis interpretation — content analysis
Introduction-to-Mass-Communicatio101.docx