Clarity of Offer . . . make sure the Consumer understands the offer terms. Impact to the Retailer . . . make sure the Retailer understands the offer terms. Impact to Retail Clearinghouse . . . make sure the Clearinghouse will understand the offer terms. GS1 DataBar. . . make sure you have a readable and scannable DataBar Must contain MIN (manufacturer ID number), face value, family code and expiration within the DataBar Note: The DataBar has more coding capabilities and is ,usually, unnecessary for Natural Product coupons Advertising Impressions. Use same slogan / same look as in advertising Coupon dimensions (recommend up to dollar bill size). Bar code must fit and not reduced to less than 80% from the original artwork. Issues unique to natural product channel PLU usage and manual validation at checkout Coupon bar code (GS1 DataBar) not universally scanned Effective Design Checklist Avoid Clutter Use a size “workable” Use large, clean Headlines Closely review the Coupon proof before Set up offer with Redemption Agent printing. Scan the barcode for readability to ensure it is for the exact offer. Large Product Picture Artwork Approval Minimum body copy Coupon size, i.e. Up to dollar bill size FRAUD and MISREDEMPTION It exists and it is important to control coupon printing and distribution. Closely review redemption reports to ensure that the retailer carries your product and the number of coupons are consistent with product sold. What can your Company do? Protect your DataBar and your PDF images of your products. Embed them in your web pages and do not make it easy to “lift off your web pages”. Put protection on your High Value/Free Coupons, i.e., Use the CIC Hologram or similar control. When printing High Value / Free Offer coupons, use the CIC Hologram if possible. Or use backgrounds that is difficult to reproduce.
Clarity of Offer . . . make sure the Consumer understands the offer terms. Impact to the Retailer . . . make sure the Retailer understands the offer terms. Impact to Retail Clearinghouse . . . make sure the Clearinghouse will understand the offer terms. GS1 DataBar. . . make sure you have a readable and scannable DataBar Must contain MIN (manufacturer ID number), face value, family code and expiration within the DataBar Note: The DataBar has more coding capabilities and is ,usually, unnecessary for Natural Product coupons Advertising Impressions. Use same slogan / same look as in advertising Coupon dimensions (recommend up to dollar bill size). Bar code must fit and not reduced to less than 80% from the original artwork. Issues unique to natural product channel PLU usage and manual validation at checkout Coupon bar code (GS1 DataBar) not universally scanned Effective Design Checklist Avoid Clutter Use large, clean Headlines Set up offer with Redemption Agent Large Product Picture Minimum body copy Coupon size, i.e. Up to dollar bill size Use a “workable” size Closely review the Coupon proof before printing. Scan the barcode for readability to ensure it is for the exact offer. Artwork Approval FRAUD and MISREDEMPTION It exists and it is important to control coupon printing and distribution. Closely review redemption reports to ensure that the retailer carries your product and the number of coupons are consistent with product sold. What can your Company do? Protect your DataBar and your PDF images of your products. Embed them in your web pages and do not make it easy to “lift off your web pages”. Put protection on your High Value/Free Coupons, i.e., Use the CIC Hologram or similar control. When printing High Value / Free Offer coupons, use the CIC Hologram if possible. Or use backgrounds that is difficult to reproduce.
HOW-TO-GET-STARTED-IN-COUPONING-GUIDELINE-Natural-Products-Channel-April-2016-final.docx