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Denison, DR & Mishra, AK 1995, ‘Towards a theory of organizational culture and effectiveness’, Organizational Science, vol. 6, no. 2, pp. 204-223. Ehtesham, U, Muhammad, TM, & Muhammad, SA 2011, ‘Relationship between organizational culture and performance management practices: a case of university in Pakistan’, Journal of Competitiveness, vol. 2011, no. 4, pp. 78-86. Eisenhardt, KM 1989, ‘Building theories for case study research’, Academy of Management Review, vol. 14, no. 4, pp. 532-550. Flamholtz, E 2001, ‘Corporate culture and the bottom line’, European Management Journal, vol. 19, no. 3, pp. 268-275. Flyvbjerg, B 2011, ‘Case study’, In NK Denzin & YS Lincoln (Eds.), The SAGE handbook of qualitative research, SAGE, London. Grbich, C 2013, Qualitative data analysis: an introduction, SAGE, Los Angeles, CA. Gordon, GG & DiTomaso, N.1992, ‘Predicting corporate performance from organizational culture’, Journal of Management Studies, vol. 2, no. 6, pp. 783-798. Guba, EG & Lincoln, YS 1994, ‘Competing paradigms in qualitative research’, In NK Denzin & YS Lincoln (Eds.), Handbook of qualitative research, SAGE, London. Hill, RJ 2008, ‘Troubling adult learning in the present time’, In SB Merriam (Ed.), The new update on adult learning theory, Jossey-Bass, San Francisco, CA. Homburg, C & Pflesser, C 2000, ‘A multiple-layer model of market oriented organizational culture: measurement issues and performance outcomes’, Journal of Marketing Research, vol. 37, no. 4, pp. 449-462. Janz, BD & Prasarnphanich, P 2003, ‘Understanding antecedents of effective knowledge management: the importance of a knowledge-centered culture’, Decision Sciences, vol. 34, no. 2, pp. 351-384.
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