To have an effect on the awareness of designated organizations within a 35 mile radius; specifically to collaborate on various programs concerning the education of youth through hands on science projects. Questions to use for evaluation: How many key publics received exposure to the message? This be measured by how much web site hits have increased over the course of one year. Your internet provider should be able to give you statistics of activity. How many people agreed to receive the quarterly newsletter? Is Imagination Station receiving positive responses of the information provided through the website and newsletter? Was the objective of a contact teacher at each primary and secondary school met? Did collaboration with youth organizations increase? The Imagining the Future campaign had two acceptance objectives. To have an effect on the acceptance of parents in Tippecanoe County and surrounding adjacent counties; specifically to increase their positive attitude towards an annual membership with Imagination Station. 15% (33 members), increase in membership within first six months, and then 20% increases per year. To have an effect on the acceptance of designated organizations within a 35 mile radius; specifically to gain interest in Imagination Stations volunteer and financial needs. Did the message create an acceptance of new management? This could be based on comments from feedback cards presented to attendees of the museum.
To have an effect on the awareness of designated organizations within a 35 mile radius; specifically to collaborate on various programs concerning the education of youth through hands on science projects. Questions to use for evaluation: How many key publics received exposure to the message? This be measured by how much web site hits have increased over the course of one year. Your internet provider should be able to give you statistics of activity. How many people agreed to receive the quarterly newsletter? Is Imagination Station receiving positive responses of the information provided through the website and newsletter? Was the objective of a contact teacher at each primary and secondary school met? Did collaboration with youth organizations increase? The Imagining the Future campaign had two acceptance objectives. To have an effect on the acceptance of parents in Tippecanoe County and surrounding adjacent counties; specifically to increase their positive attitude towards an annual membership with Imagination Station. 15% (33 members), increase in membership within first six months, and then 20% increases per year. To have an effect on the acceptance of designated organizations within a 35 mile radius; specifically to gain interest in Imagination Stations volunteer and financial needs. Did the message create an acceptance of new management? This could be based on comments from feedback cards presented to attendees of the museum.
Imagination_Station_Public_Relations_Campaign_original.docx