RTDNA Guidelines for Avoiding Conflict of Interest: Media Ethics: Issues and Cases "Whose Facebook Page Is It Anyway" (pp. 91-93) Day 15 Tuesday, June 5, 2018 Social Media RTDNA Social Media & Blogging Guidelines: Media Ethics: Issues and Cases, Chapter 8 “Picture This: The Ethics of Photo and Video Journalism,” pp. 187-198 (NPPA Code of Ethics) Photo Wednesday, June 6, Day 16 Case study of Iraq War photo (p. 205-207) (photos are at 2018 Journalism the end of the PP presentation A history of digital manipulation: Media Ethics: Issues and Cases, Chapter 3: “Strategic Communication,” pp. 51-64. Strategic Thursday, June 7, Day 17 2018 Communication American Advertising Federation Code of Ethics: Textbook Case Study: “In the Eye of the Beholder: Dove's Campaign for Real Beauty,” p. 76-78. Case Study: Real Beauty Ad: Day 18 Friday, June 8, 2018 Dove Beauty Huffington Post article about the campaign's 10th Campaign anniversary: Dove Real Beauty Sketches video: Adweek critique of the campaign: 60 Minutes story about stealth marketing: WSJ article "Paid to Pitch": Case study "Looking for Truth Behind the Wal-Mart Blogs" pp. 251-253. Monday, June 11, Day 19 Marketing CNN story about mommy bloggers: 2018 Word of Mouth Marketing Association Code of Ethics: FTC guidelines concerning disclosure of marketing connections: PRSA Code of Ethics: Tuesday, June 12, Institute for Public Relations statement on ethics and PR: Day 20 Public Relations 2018 Case Study: Quit, Blow the Whistle, or Go with the Flow? pp. 104-107.
RTDNA Guidelines for Avoiding Conflict of Interest: Day 15 Tuesday, June 5, 2018 Social Media Media Ethics: Issues and Cases "Whose Facebook Page Is It Anyway" (pp. 91-93) RTDNA Social Media & Blogging Guidelines: Day 16 Wednesday, June 6, 2018 Photo Journalism Media Ethics: Issues and Cases, Chapter 8 “Picture This: The Ethics of Photo and Video Journalism,” pp. 187-198 (NPPA Code of Ethics) Case study of Iraq War photo (p. 205-207) (photos are at the end of the PP presentation A history of digital manipulation: Day 17 Thursday, June 7, 2018 Strategic Communication Media Ethics: Issues and Cases, Chapter 3: “Strategic Communication,” pp. 51-64. American Advertising Federation Code of Ethics: Day 18 Friday, June 8, 2018 Case Study: Dove Beauty Campaign Textbook Case Study: “In the Eye of the Beholder: Dove's Campaign for Real Beauty,” p. 76-78. Real Beauty Ad: Huffington Post article about the campaign's 10th anniversary: Dove Real Beauty Sketches video: Adweek critique of the campaign: Day 19 Monday, June 11, 2018 Marketing 60 Minutes story about stealth marketing: WSJ article "Paid to Pitch": Case study "Looking for Truth Behind the Wal-Mart Blogs" pp. 251-253. CNN story about mommy bloggers: Word of Mouth Marketing Association Code of Ethics: FTC guidelines concerning disclosure of marketing connections: Day 20 Tuesday, June 12, 2018 Public Relations PRSA Code of Ethics: Institute for Public Relations statement on ethics and PR: Case Study: Quit, Blow the Whistle, or Go with the Flow? pp. 104-107.
141.1-Minooie-Summer2018.docx