#cutwaste Drive Time radio Tour A drive time tour will allow the Member to deliver a message of responsible government to an audience listening to the radio during their commutes. In addition, by taking questions fromcallers, Members can directly engage with constituents about wasteful spending. who called in. How it works: Obtain a recording Identify the 3-5 most popular fromstudio if possible, and drive-time radio shows in your share that on social media media market(s). as well as in a traditional Reach out to programdirectors and press release, highlighting set up a time for the Member to the best quotes Member’s appear live, in-studio on the and caller interactions. show or via phone for 15-20 minutes. Drive time is between 7-10 AMand 5-7 PM. If scheduling permits, stagger appearances at different stations in these different blocks. In studio, the Member should give a brief update on what is happening in Washington and how Congress is fighting to hold the government accountable and control spending. Maximizing exposure: Messaging Before the Event Themes On the day before, tweet the time of the appearances to followers, using the radio Twitter handle. station’s Controlling Use other social media tools to promote the tour as well. Spending During the Event Reining in Red Tweet about the appearance, with a link to listen Member’s live. Tape If possible, take photos of the Member in studio and Stopping Waste & Fixing share on social media as well. Broken Government After the Event Tweet the thanks to the radio station and those Member’s
#cutwaste Drive Time radio Tour A drive time tour will allow the Member to deliver a message of responsible government to an audience listening to the radio during their commutes. In addition, by taking questions fromcallers, Members can directly engage with constituents about wasteful spending. How it works: Identify the 3-5 most popular drive-time radio shows in your media market(s). Reach out to programdirectors and set up a time for the Member to appear live, in-studio on the show or via phone for 15-20 minutes. Drive time is between 7-10 AMand 5-7 PM. If scheduling permits, stagger appearances at different stations in these different blocks. In studio, the Member should give a brief update on what is happening in Washington and how Congress is fighting to hold the government accountable and control spending. Maximizing exposure: Before the Event On the day before, tweet the time of the appearances to followers, using the radio station’s Twitter handle. Use other social media tools to promote the tour as well. During the Event Tweet about the Member’s appearance, with a link to listen live. If possible, take photos of the Member in studio and share on social media as well. After the Event Tweet the Member’s thanks to the radio station and those who called in. Obtain a recording fromstudio if possible, and share that on social media as well as in a traditional press release, highlighting the Member’s best quotes and caller interactions. Messaging Themes Controlling Spending Reining in Red Tape Stopping Waste & Fixing Broken Government
housegoprecesspacket.docx