Supplier power: We are our own supplier of services We train our tax own Masters” “Tax Buyer Power: Supplier power is very limited Many potential substitutes such as free online tax prep. Threat of substitution: Can file your own taxes Some substitution Online software packages (one time buy+ free upgrades) Figure - Porters 5 Forces model Objectives Develop a new market for H&R Block focused on college students Expand the Block” program throughout Northern California within 2 years “College Trial Establish and build relationships with high school and college students that will last a lifetime. Increase customer base by 10 % within the initial 2-year period. Extend the program nationwide by 2015.
Supplier power: We are our own supplier of services We train our tax own “Tax Masters” Supplier power is very limited Threat of substitution: Some substitution Online software packages (one time buy+ free upgrades) Buyer Power: Many potential substitutes such as free online tax prep. Can file your own taxes Figure - Porters 5 Forces model Objectives Develop a new market for H&R Block focused on college students Expand the “College Block” program throughout Northern California within 2 years Establish and build relationships with high school and college students that will last a lifetime. Increase customer base by 10 % within the initial 2-year period. Extend the program nationwide by 2015. Trial
hrblock-strategic-plan1.docx