TABLE 5 Moderating Effect of Age in Purchasing Behaviour Group Service Chi-Squared R2 Service R2 R2 Under 25 Pay Test Product Pay as you Go 0.461 0.544 0.475 Early 0.223 0.283 0.283 Adopter 977.761 Cautious 0.032 0.051 0.041 Band 0.310 0.311 0.207 Fan Chi-Squared From 25 R2 R2 R2 Test to 40 0.501 0.582 0.491 Early 0.256 0.285 0.292 Adopter 1370,703 Cautious -0.022 0.073 0.020 Band 0.327 0.268 0.218 Fan Chi-Squared From 40 R2 R2 R2 Test to 55 0.435 0.542 0.384 Early 0.183 0.204 0.192 Adopter
TABLE 5 Moderating Effect of Age in Purchasing Behaviour Group Under 25 Product R2 Service Pay as you Go R2 Service Pay R2 Chi-Squared Test 0.461 0.544 0.475 977.761 Early Adopter 0.223 0.283 0.283 Cautious 0.032 0.051 0.041 Band Fan 0.310 0.311 0.207 From 25 to 40 R2 R2 R2 Chi-Squared Test 0.501 0.582 0.491 1370,703 Early Adopter 0.256 0.285 0.292 Cautious -0.022 0.073 0.020 Band Fan 0.327 0.268 0.218 From 40 to 55 R2 R2 R2 Chi-Squared Test 0.435 0.542 0.384 Early Adopter 0.183 0.204 0.192
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