Week Activity Scheduled Activity Details Core Reading + Additional Learning Outcomes Student Preparation Type Contact Reading + Practice Material for Tutorial Hours Week 01 Monday Lecture 2hr Marketing: Managing Profitable Customer Relationships Chapter 1 directed reading from Able to define 05 March chapter marketing & (for all tutorial steps in the sessions marketing process Explain Tutorial 1 hr Marketing: Managing Profitable Customer Relationships importance of customers, and markets Identify elements of customer-driven marketing strategy Tuesday Lecture 2 hr Company and Marketing Strategy: Partnering to Build Customer Chapter 2 Able to describe directed reading from 06 March Relationships elements of chapter (for all tutorial marketing mix sessions Able to discuss how to design business Tutorial 1 hr Company and Marketing Strategy: Partnering to Build Customer portfolios and Relationships develop growth strategies Understand importance of unique selling Wednesday Lecture 2 hr The Marketing Environment Chapter 3 directed reading from Describe major point 07 March chapter trends and forces (for all tutorial shaping sessions marketing landscape Describe the Tutorial 1 hr The Marketing Environment environmental forces that affect a company’s ability to serve its customers Discuss how companies can Thursday Lecture 2 hr Managing Marketing Information Chapter 4 directed reading from Explain the react to the marketing 08 March chapter importance of environment (for all tutorial information sessions about customers, markets and
Week Activity Type Scheduled Contact Hours Activity Details Core Reading + Additional Reading + Practice Material Learning Outcomes Student Preparation for Tutorial Week 01 Monday 05 March Lecture 2hr Marketing: Managing Profitable Customer Relationships Chapter 1 Able to define marketing & steps in the marketing process Explain importance of customers, and markets Identify elements of customer-driven marketing strategy directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing: Managing Profitable Customer Relationships Tuesday 06 March Lecture 2 hr Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2 Able to describe elements of marketing mix Able to discuss how to design business portfolios and develop growth strategies Understand importance of unique selling point directed reading from chapter (for all tutorial sessions Tutorial 1 hr Company and Marketing Strategy: Partnering to Build Customer Relationships Wednesday 07 March Lecture 2 hr The Marketing Environment Chapter 3 Describe major trends and forces shaping marketing landscape Describe the environmental forces that affect a company’s ability to serve its customers Discuss how companies can react to the marketing environment directed reading from chapter (for all tutorial sessions Tutorial 1 hr The Marketing Environment Thursday 08 March Lecture 2 hr Managing Marketing Information Chapter 4 Explain the importance of information about customers, markets and directed reading from chapter (for all tutorial sessions
HHU-MKT-101-102-Marketing-MIP-2018.docx