particular. One of their initiatives included commissioning a well-known cartoonist to produce a comic book called SPIN. This became a tremendous success amongst young people to try and normalise mental health. Similar resources are planned for the future with a focus on online technologies to reach more young people. 3.4.5 England In the UK there has been a 6% increase in the number of suicides from – 5,377 deaths in 2007 to 5,706 in 2008 among those aged over 15 this may – reflect a link between the economic downturn and self-harm. Examples of good practice England – an anti-stigma England-wide campaign by mental health Time to Change – charities Mind and Rethink. Through campaigning and training this work has seen a 4% drop in reported discrimination against people suffering with mental illness and 9% drop in discrimination when looking for a job. Funded until 2015 through the Big Lottery Fund, Department of Health and Comic Relief this project will continue to work towards changing attitudes and empower individuals to tackle discrimination. 3.4.6 Scotland Choose Life Campaign - There were 781 deaths by suicide in Scotland in 2010 (deaths from intentional self harm and events of undetermined intent). This equates to an age-standardised rate of 14.7 per 100,000 population. a is the Scottish Governments policy ‘Towards Mentally Flourishing Scotland’ and action plan for mental health improvement for 2009-2011. This includes a Choose Life campaign which has been implemented since 2008 in each of the 32 local council areas and a Choose Life Coordinator has been appointed in each area. Their target is to reduce suicide by 20% by 2013. Based on rolling averages there was a 15% fall in suicide rates between 2000-02 and 2008-10 in men and a 9% fall in women. Training and raising awareness is a key aspect of suicide prevention in Scotland. The Choose Life national training team provides a range of essential services and support to ensure that suicide prevention training is delivered across Scotland and the quality is maintained. As part of their anti-stigma and raising awareness work they run a national campaign and work with Samaritans to ensure that the media adhere to guidelines when reporting a death by suicide. Another key element to their suicide prevention programme is to ensure regular evaluation takes place. The national programme provides advice and support to local areas to put in place evaluation to ensure that they are achieving their outcomes.
particular. One of their initiatives included commissioning a well-known cartoonist to produce a comic book called SPIN. This became a tremendous success amongst young people to try and normalise mental health. Similar resources are planned for the future with a focus on online technologies to reach more young people. 3.4.5 England In the UK there has been a 6% increase in the number of suicides – from 5,377 deaths in 2007 to 5,706 in 2008 among those aged over 15 – this may reflect a link between the economic downturn and self-harm. Examples of good practice – England Time to Change – an anti-stigma England-wide campaign by mental health charities Mind and Rethink. Through campaigning and training this work has seen a 4% drop in reported discrimination against people suffering with mental illness and 9% drop in discrimination when looking for a job. Funded until 2015 through the Big Lottery Fund, Department of Health and Comic Relief this project will continue to work towards changing attitudes and empower individuals to tackle discrimination. 3.4.6 Scotland Choose Life Campaign - There were 781 deaths by suicide in Scotland in 2010 (deaths from intentional self harm and events of undetermined intent). This equates to an age-standardised rate of 14.7 per 100,000 population. ‘Towards a Mentally Flourishing Scotland’ is the Scottish Governments policy and action plan for mental health improvement for 2009-2011. This includes a Choose Life campaign which has been implemented since 2008 in each of the 32 local council areas and a Choose Life Coordinator has been appointed in each area. Their target is to reduce suicide by 20% by 2013. Based on rolling averages there was a 15% fall in suicide rates between 2000-02 and 2008-10 in men and a 9% fall in women. Training and raising awareness is a key aspect of suicide prevention in Scotland. The Choose Life national training team provides a range of essential services and support to ensure that suicide prevention training is delivered across Scotland and the quality is maintained. As part of their anti-stigma and raising awareness work they run a national campaign and work with Samaritans to ensure that the media adhere to guidelines when reporting a death by suicide. Another key element to their suicide prevention programme is to ensure regular evaluation takes place. The national programme provides advice and support to local areas to put in place evaluation to ensure that they are achieving their outcomes.
Holywell-Report.docx