Ad Agency Project To Whom It May Concern: The prestigious media company, Frieggé Inc., is looking to partner with an outside ad agency on a new propaganda initiative. Frieggé Inc. has developed three possible campaigns to use for this initiative. Your task is to choose one of the campaigns and develop a proposal that will convince Frieggé Inc. to work with your agency. You and your partner(s) will create two samples of your agency’s work. You will write a written proposal explaining your work and how it relates to the specific campaign on which you are working. In addition, you will present your ads and campaign to a panel of Frieggé Inc. representatives. The unit that will accompany this project is World War I and the beginning of World War II. You will be assessed on your ability to apply your knowledge of these events into a convincing advertisement that reflects your campaign. For example, if I was creating a poster for the enlistment campaign, and I wanted to use the bombing of Pearl Harbor, I would not make a poster simply depicting the event itself. Instead, I would use elements from the event as a way to convince someone why they should enlist in the army. Campaign Choices All campaigns can be for either World War I OR World War II. Enlistment Campaign—Your goal is to get people to enlist in the United States Army. The campaign should make reference to specific events that would require the United States to need people to enlist. Neutrality Campaign—Your goal through this campaign is to tell the people why the United States does not need to go to war. This campaign should make reference to specific events and historical reasoning for why the United States should remain neutral. War Campaign—Your goal is to show the American people why going to war is necessary. In other words, this is the opposite of the neutrality campaign. Convince the people through reference to specific events why going to war is necessary. Ad Agency Project (Continued) Project Breakdown
Ad Agency Project To Whom It May Concern: The prestigious media company, Frieggé Inc., is looking to partner with an outside ad agency on a new propaganda initiative. Frieggé Inc. has developed three possible campaigns to use for this initiative. Your task is to choose one of the campaigns and develop a proposal that will convince Frieggé Inc. to work with your agency. You and your partner(s) will create two samples of your agency’s work. You will write a written proposal explaining your work and how it relates to the specific campaign on which you are working. In addition, you will present your ads and campaign to a panel of Frieggé Inc. representatives. The unit that will accompany this project is World War I and the beginning of World War II. You will be assessed on your ability to apply your knowledge of these events into a convincing advertisement that reflects your campaign. For example, if I was creating a poster for the enlistment campaign, and I wanted to use the bombing of Pearl Harbor, I would not make a poster simply depicting the event itself. Instead, I would use elements from the event as a way to convince someone why they should enlist in the army. Campaign Choices All campaigns can be for either World War I OR World War II. Enlistment Campaign—Your goal is to get people to enlist in the United States Army. The campaign should make reference to specific events that would require the United States to need people to enlist. Neutrality Campaign—Your goal through this campaign is to tell the people why the United States does not need to go to war. This campaign should make reference to specific events and historical reasoning for why the United States should remain neutral. War Campaign—Your goal is to show the American people why going to war is necessary. In other words, this is the opposite of the neutrality campaign. Convince the people through reference to specific events why going to war is necessary. Ad Agency Project (Continued) Project Breakdown
JFE%20Ad%20Agency%20Project.docx