Microsoft Dynamics Customer Solution Case Study ING Bank Deploys CRM Tool for Retail Banking Sales Agents in Just Four Months “We chose Microsoft Dynamics CRM for a number of Overview Country or Region: Turkey reasons—the fast time to market, quality of service Industry: Financial services—Banking within Turkey, strong integration with Microsoft Office Customer Profile products, and low total cost of ownership.” ING Bank Turkey has 327 branches and a round-the-clock customer call centre that Hüseyin Sivri, Chief Information Officer, ING Bank Turkey serves the corporate, commercial, and retail banking markets. It is expanding into credit-card and store-based banking. Leading retail bank ING Bank Turkey wanted to improve its market position by investing in customer relationship management (CRM) Business Situation ING Bank Turkey wanted an operational software for its sales force, starting with representatives working customer relationship management in retail banking. After a tender involving three other global platform to enhance sales in a range of specific verticals, starting with retail vendors, the bank chose the VeriTouch application from local banking. developer VeriPark, running on Microsoft Dynamics CRM 4.0, Solution which was fully deployed in just four months. Microsoft Dynamics ING Bank Turkey deployed the VeriTouch CRM gives the ING Bank Turkey sales force a 360-degree view of platform—which is based on Microsoft Dynamics CRM 4.0—from developer and each customer and immediate feedback on performance. Around Microsoft Gold Certified Partner VeriPark. 65 per cent of the 900 sales force agents created productive Benefits business opportunities using information in Microsoft Dynamics Deepens relationships with customers CRM by the third week of implementation. The bank has now Most users active in just three weeks Meets more benchmarks than other extended the solution to help corporate customers and plans to vendors attract new business through social networking sites such as Future integration with social networking sites Facebook and Twitter.
Microsoft Dynamics Customer Solution Case Study ING Bank Deploys CRM Tool for Retail Banking Sales Agents in Just Four Months Overview Country or Region: Turkey Industry: Financial services—Banking Customer Profile ING Bank Turkey has 327 branches and a round-the-clock customer call centre that serves the corporate, commercial, and retail banking markets. It is expanding into credit-card and store-based banking. Business Situation ING Bank Turkey wanted an operational customer relationship management platform to enhance sales in a range of specific verticals, starting with retail banking. Solution ING Bank Turkey deployed the VeriTouch platform—which is based on Microsoft Dynamics CRM 4.0—from developer and Microsoft Gold Certified Partner VeriPark. Benefits Deepens relationships with customers Most users active in just three weeks Meets more benchmarks than other vendors Future integration with social networking sites “We chose Microsoft Dynamics CRM for a number of reasons—the fast time to market, quality of service within Turkey, strong integration with Microsoft Office products, and low total cost of ownership.” Hüseyin Sivri, Chief Information Officer, ING Bank Turkey Leading retail bank ING Bank Turkey wanted to improve its market position by investing in customer relationship management (CRM) software for its sales force, starting with representatives working in retail banking. After a tender involving three other global vendors, the bank chose the VeriTouch application from local developer VeriPark, running on Microsoft Dynamics CRM 4.0, which was fully deployed in just four months. Microsoft Dynamics CRM gives the ING Bank Turkey sales force a 360-degree view of each customer and immediate feedback on performance. Around 65 per cent of the 900 sales force agents created productive business opportunities using information in Microsoft Dynamics CRM by the third week of implementation. The bank has now extended the solution to help corporate customers and plans to attract new business through social networking sites such as Facebook and Twitter.
INGTurkey.docx