Digital Engagement Officer Websites and – Communications Unit Ref: CCP/58 Person specification and selection criteria UNISON is an equal opportunities employer, committed to providing equal opportunities regardless of race or ethnic origin, gender identity, family situation, sexual orientation, disability, religion or age. This person specification is designed to help members of interviewing panels judge the qualities of the interviewees in a systematic and consistent way, and in accordance with UNISON’s equal opportunities policy. It is given to all job applicants for information. Assessment code A = Application form P = Presentation PI = Panel interview Heading Selection criteria Assessment method 1. Knowledge 1.1 Strong understanding of acquiring, A/P/PI engaging and retaining audiences through digital content particularly content – delivered by email or on websites. 1.2 Knowledge and extensive experience A/P/PI of managing complex organisational websites. 1.3 Strong understanding of techniques A/PI and tools to develop information architecture, improve user experience and search engine optimisation on websites. 1.4 Considerable experience and A/P/PI confidence in using website content management systems and email marketing tools. 1.5 Experience of developing and A/P/PI implementing content policies, guidelines and planning calendars within an organisation. A/PI
Digital Engagement Officer – Websites and Communications Unit Ref: CCP/58 Person specification and selection criteria UNISON is an equal opportunities employer, committed to providing equal opportunities regardless of race or ethnic origin, gender identity, family situation, sexual orientation, disability, religion or age. This person specification is designed to help members of interviewing panels judge the qualities of the interviewees in a systematic and consistent way, and in accordance with UNISON’s equal opportunities policy. It is given to all job applicants for information. Assessment code A = Application form P = Presentation PI = Panel interview Heading Selection criteria Assessment method 1. Knowledge 1.1 Strong understanding of acquiring, engaging and retaining audiences through digital content – particularly content delivered by email or on websites. 1.2 Knowledge and extensive experience of managing complex organisational websites. 1.3 Strong understanding of techniques and tools to develop information architecture, improve user experience and search engine optimisation on websites. 1.4 Considerable experience and confidence in using website content management systems and email marketing tools. 1.5 Experience of developing and implementing content policies, guidelines and planning calendars within an organisation. A/P/PI A/P/PI A/PI A/P/PI A/P/PI A/PI
JD-and-Person-Specification-Digital-Engagement-Officer-Websites-and-Email-Comms-Nov-2016.docx