HOA July 15, 2019 Keep it short Use one page with 3-4 articles if you want residents to actually read the newsletter. According to the National Center for Biotechnology Information, the average customer’s attention span is 8 seconds, down from 12 seconds in 2000 (which is slightly more than the average attention span of a gold fish). How many people do you think will read a 4-page HOA newsletter? Not many. “Call out an important point or date from your HOA community’s newsletter here” 8 10 2 10 7 101 10-12 1.15 PLEASE Include a photo or two in your HOA newsletter. Even if it's just a picture of your community, photos help increase engagement. A survey by HubSpot shows that 65% of respondents prefer emails newsletters that contain mostly images vs. 35% who prefer mostly text. One marketing firm shows that articles with images get 94% more total views than articles without images. Get out your camera!
HOA July 15, 2019 Keep it short Use one page with 3-4 articles if you want residents to actually read the newsletter. According to the National Center for Biotechnology Information, the average customer’s attention span is 8 seconds, down from 12 seconds in 2000 (which is slightly more than the average attention span of a gold fish). How many people do you think will read a 4-page HOA newsletter? Not many. “Call out an important point or date from your HOA community’s newsletter here” 8 10 2 10 7 101 10-12 1.15 PLEASE Include a photo or two in your HOA newsletter. Even if it's just a picture of your community, photos help increase engagement. A survey by HubSpot shows that 65% of respondents prefer emails newsletters that contain mostly images vs. 35% who prefer mostly text. One marketing firm shows that articles with images get 94% more total views than articles without images. Get out your camera!
HOA-Newsletter-Template.docx