BA (Hons) Chinese and International Business (DT565) Programme Structure Year 4 Module Title Semester Contact Total Code № Hours per ECTS 1/2 week Credits*** BUS 4003 International Marketing 1+2 2 10 Current issues in International IBUS 4001 2 2 5 Management Review of International Political BUS 4005 1 2 5 Economy BUS 4007 International Financial Systems 1 2 5 IBUS 4000 Regulatory Framework 2 2 5 LANG 4024 Chinese Oral 1+2 2 5 LANG 4022 Chinese Written Language 1+2 3 10 LANG 4023 Chinese Cultural Studies 4 1+2 3 10 *** Total ECTS credits for each module is awarded at the end of the academic year International Business and Languages Module Descriptors Year 4 Business Modules (*) Today, virtually all major firms must compete in a global marketplace. Participants in this module will be given a framework to understand the International global marketing environment. They will be taught how to analyse global Marketing marketing opportunities. They will develop global marketing strategies. They will design global marketing programmes and will develop the skills to manage the global marketing effort.
BA (Hons) Chinese and International Business (DT565) Programme Structure Year 4 Code № Module Title Semester 1/2 Contact Hours per week Total ECTS Credits*** BUS 4003 International Marketing 1+2 2 10 IBUS 4001 Current issues in International Management 2 2 5 BUS 4005 Review of International Political Economy 1 2 5 BUS 4007 International Financial Systems 1 2 5 IBUS 4000 Regulatory Framework 2 2 5 LANG 4024 Chinese Oral 1+2 2 5 LANG 4022 Chinese Written Language 1+2 3 10 LANG 4023 Chinese Cultural Studies 4 1+2 3 10 *** Total ECTS credits for each module is awarded at the end of the academic year International Business and Languages Module Descriptors Year 4 Business Modules (*) International Marketing Today, virtually all major firms must compete in a global marketplace. Participants in this module will be given a framework to understand the global marketing environment. They will be taught how to analyse global marketing opportunities. They will develop global marketing strategies. They will design global marketing programmes and will develop the skills to manage the global marketing effort.
IBL4%20prog%20structure%20&%20module%20descriptors%2016-17.docx