map indicating where in the world people are accessing SIS Web site. (You can drill down to the city-level). The section has a vs. Returning” subset that shows new and returning “Behavior” “New visitors. The and Recency” shows the number of people who visited, how “Frequency many pages they viewed while on the site and how often that person visited in the specified window of time. For instance, the page/dimrc.html had 19 people who came to the site 201 or more separate times, in the same month. While they were on the site they visited 24 pages. (This could be people who work in SIS.) shows how long “Engagement” visits lasted. The section has a subset called and OS,” which tells what “Technology” “Browser Internet browsers people used to access the sites. It also tells what operating system visitors used as well as the screen color and resolution. (This might be helpful in the future if SIS wants to update some of its Internet resources. SIS could use this data to optimize performance and display for the most frequently used operating systems, browsers and screen resolution and color.) shows what Internet service “Network” provider is used by the visitor to SIS web sites. (Universities’ networks appear and networks from corporations also appear.) This may help indirectly answer some of the questions regarding the demographics of the web sites’ visitors. Under the section tells you how many people access SIS sites via “Mobile,” “Overview” desktops, tablets and mobile phones. (It addresses new visits and bounce rates, etc. just like it does in the regular section for traditional traffic from “overview” desktop/laptops). shows the actual device that people use to access the sites. “Devices” SIS is not using the section as of yet. “Custom” The Flow” section shows the same information that is presented in the “Visitor “Geo” Tab. Flow” just shows it in a different layout. “Visitor SIS will not pursue the and reports, so the Associate did not “Interest” “Demographics” explore these subsections. that Provides Insight Step 4: a Google Analytics Dashboard
map indicating where in the world people are accessing SIS Web site. (You can drill down to the city-level). The “Behavior” section has a “New vs. Returning” subset that shows new and returning visitors. The “Frequency and Recency” shows the number of people who visited, how many pages they viewed while on the site and how often that person visited in the specified window of time. For instance, the page/dimrc.html had 19 people who came to the site 201 or more separate times, in the same month. While they were on the site they visited 24 pages. (This could be people who work in SIS.) “Engagement” shows how long visits lasted. The “Technology” section has a subset called “Browser and OS,” which tells what Internet browsers people used to access the sites. It also tells what operating system visitors used as well as the screen color and resolution. (This might be helpful in the future if SIS wants to update some of its Internet resources. SIS could use this data to optimize performance and display for the most frequently used operating systems, browsers and screen resolution and color.) “Network” shows what Internet service provider is used by the visitor to SIS web sites. (Universities’ networks appear and networks from corporations also appear.) This may help indirectly answer some of the questions regarding the demographics of the web sites’ visitors. Under “Mobile,” the “Overview” section tells you how many people access SIS sites via desktops, tablets and mobile phones. (It addresses new visits and bounce rates, etc. just like it does in the regular “overview” section for traditional traffic from desktop/laptops). “Devices” shows the actual device that people use to access the sites. SIS is not using the “Custom” section as of yet. The “Visitor Flow” section shows the same information that is presented in the “Geo” Tab. “Visitor Flow” just shows it in a different layout. SIS will not pursue the “Interest” and “Demographics” reports, so the Associate did not explore these subsections. Step 4: a Google Analytics Dashboard that Provides Insight
JasonSISGoogleAnalytic2014.docx