Survey: Consumer Attitudes toward Food Safety, Nutrition & Health is the seventh annual national quantitative study designed to gain insights from Americans on important food safety, nutrition and health-related topics” (Food Insight). According to the survey, nearly all Americans stated that they given at least a little thought to the healthfulness of their diet, physical “have activity, and the safety of their food”(Food Insight). The problem is that the public is having trouble figuring out how to eat healthfully. About half of the survey’s respondents said that it is harder to do their own taxes than to figure out what is and isn’t healthy (Food Insight). We see this as an opportunity to provide American’s with a product that they can trust is safe and healthy. However, healthfulness is not the most important factor when making food-purchasing decisions; it ranks third according to the survey. The two most important factors are taste and price, in that order. So we can never neglect the need for great tasting food at a decent price. Americans are also showing more concern for the environment and the need for sustainable products. According to Nielsen’s Global Online Environmental Survey, the unease over “global the use of pesticides, packaging waste and water shortages overtake global warming as top concern” (Nielsen). We see this as another opportunity to help consumers by providing our product in an environmentally friendly way. Although meat isn’t the top choice for consumers when they to be healthy and lose weight, we see a chance to contribute to healthier lifestyles around the country. We also seek to be a factor in improving the sustainability of the industry. Threats Since health concerns are a major problem for consumers in today’s market, people may be looking for vegetarian and vegan alternatives. Meat, especially sausage, has high levels of saturated fat. This is a major concern for consumers because high levels of saturated fat can raise cholesterol level and increase the risk of heart disease. We might be hindered by market fluctuation because consumers may lose interest with the organic market we are entering. If the trend toward organic products starts to decline, our product would be significantly affected. Another situation that can hinder our product would be E. Coli. This is a disease that can outbreak in some of the crops we purchase such as the herbs and basil. We also might be hindered by government regulations. Laws and policies are always changing in the food and
Survey: Consumer Attitudes toward Food Safety, Nutrition & Health is the seventh annual national quantitative study designed to gain insights from Americans on important food safety, nutrition and health-related topics” (Food Insight). According to the survey, nearly all Americans stated that they “have given at least a little thought to the healthfulness of their diet, physical activity, and the safety of their food”(Food Insight). The problem is that the public is having trouble figuring out how to eat healthfully. About half of the survey’s respondents said that it is harder to do their own taxes than to figure out what is and isn’t healthy (Food Insight). We see this as an opportunity to provide American’s with a product that they can trust is safe and healthy. However, healthfulness is not the most important factor when making food-purchasing decisions; it ranks third according to the survey. The two most important factors are taste and price, in that order. So we can never neglect the need for great tasting food at a decent price. Americans are also showing more concern for the environment and the need for sustainable products. According to Nielsen’s Global Online Environmental Survey, the “global unease over the use of pesticides, packaging waste and water shortages overtake global warming as top concern” (Nielsen). We see this as another opportunity to help consumers by providing our product in an environmentally friendly way. Although meat isn’t the top choice for consumers when they to be healthy and lose weight, we see a chance to contribute to healthier lifestyles around the country. We also seek to be a factor in improving the sustainability of the industry. Threats Since health concerns are a major problem for consumers in today’s market, people may be looking for vegetarian and vegan alternatives. Meat, especially sausage, has high levels of saturated fat. This is a major concern for consumers because high levels of saturated fat can raise cholesterol level and increase the risk of heart disease. We might be hindered by market fluctuation because consumers may lose interest with the organic market we are entering. If the trend toward organic products starts to decline, our product would be significantly affected. Another situation that can hinder our product would be E. Coli. This is a disease that can outbreak in some of the crops we purchase such as the herbs and basil. We also might be hindered by government regulations. Laws and policies are always changing in the food and
jmoccia-eprice-ckyle-marketing-plan-1.docx