Persuasive Letter Rubric 0 1 2 3 Letter shows Letter shows Letter shows Letter shows no evidence of evidence of evidence of evidence of consideration some great great Style/ Tone of purpose/ consideration consideration consideration audience in of purpose/ of audience/ of audience/ writing style/ audience in purpose in purpose in tone. writing style/ writing style/ writing style/ tone. tone, shown in tone, shown in word choice. word choice and sentence structure. Ethos/ Pathos/ Letter includes Letter includes Letter includes Letter includes Logos and no use of minimum use effective use of effective use of Persuasive appeals or of appeals, appeals, appeals, Strategies persuasive appealing to appealing to appealing to strategies. either ethos, ethos, pathos, ethos, pathos, pathos, or and logos. and logos. logos. Letter includes Letter includes at least one multiple persuasive persuasive strategy. strategies. Organization/ Letter is not Letter is Letter is Letter is Inclusion of organized organized organized organized Counterclaims logically and somewhat logically and logically and includes no logically and includes an includes more counterclaims. includes an effective than one attempt at a counterclaim. effective counterclaim. counterclaims. Spelling/ Spelling and Spelling and Spelling and Writing Grammar/ grammar grammar grammar contains little Overall errors inhibit errors errors rarely to no spelling Presentation understanding occasionally inhibit and grammar frequently. inhibit understanding. errors. understanding.
Persuasive Letter Rubric Style/ Tone Letter shows no evidence of consideration of purpose/ audience in writing style/ tone. Letter shows evidence of some consideration of purpose/ audience in writing style/ tone. Letter shows evidence of great consideration of audience/ purpose in writing style/ tone, shown in word choice. Letter shows evidence of great consideration of audience/ purpose in writing style/ tone, shown in word choice and sentence structure. Ethos/ Pathos/ Logos and Persuasive Strategies Letter includes no use of appeals or persuasive strategies. Letter includes minimum use of appeals, appealing to either ethos, pathos, or logos. Letter includes effective use of appeals, appealing to ethos, pathos, and logos. Letter includes at least one persuasive strategy. Letter includes effective use of appeals, appealing to ethos, pathos, and logos. Letter includes multiple persuasive strategies. Organization/ Inclusion of Counterclaims Letter is not organized logically and includes no counterclaims. Letter is organized somewhat logically and includes an attempt at a counterclaim. Letter is organized logically and includes an effective counterclaim. Letter is organized logically and includes more than one effective counterclaims. Spelling/ Grammar/ Overall Presentation Spelling and grammar errors inhibit understanding frequently. Spelling and grammar errors occasionally inhibit understanding. Spelling and grammar errors rarely inhibit understanding. Writing contains little to no spelling and grammar errors. 0 1 2 3
Persuasive%20Letter%20Assignment%20Sheet.docx