stand out from the rest. The focus also allows it to maintain a company’s somewhat narrow niche that enables it to effectively capture the needs and wants of the consumers. REFERENCES Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 http://www.shemag.com.pk/newsite/2002/de. http://easyweb.easynet.co.uk/~sohail/mai... Yuniya Kawamura: Fashion-ology. An introduction to Fashion Oxford and New York: Berg, 2005, Studies, Gould, J and Dansk, G (1996). Children's Preferences for Product Attributes of fashion Pre-Sweetened Cereals. Journal of food 3(2):19-38. Products Marketing, Grunert, G (2005) Brand quality and safety: consumer perception and demand. Journal of European Review of Agricultural 32(3):369-391; doi:10.1093/eurrag/jbi011. Economics, Shun, C., Yunjie, X. (2006). Effects of outcome, process and shopping enjoyment on branded products. Electronic Commerce Research and Applications 5(4), 272–281. 5. Amir, O., Lobel, O. & Ariely, D. (2005). Making consumption decisions by following personal rules. In Ratneshwar, S., & Glen, D. M., (Eds.). Inside Consumption: Consumer motives, goals, and desires. UK, Routledge Marketing Management by Philip Kotler Prentice Hall India, – 11th edition
stand out from the rest. The company’s focus also allows it to maintain a somewhat narrow niche that enables it to effectively capture the needs and wants of the consumers. REFERENCES Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 http://www.shemag.com.pk/newsite/2002/de. http://easyweb.easynet.co.uk/~sohail/mai... Yuniya Kawamura: Fashion-ology. An introduction to Fashion Studies, Oxford and New York: Berg, 2005, Gould, J and Dansk, G (1996). Children's Preferences for Product Attributes of fashion Pre-Sweetened Cereals. Journal of food Products Marketing, 3(2):19-38. Grunert, G (2005) Brand quality and safety: consumer perception and demand. Journal of European Review of Agricultural Economics, 32(3):369-391; doi:10.1093/eurrag/jbi011. Shun, C., Yunjie, X. (2006). Effects of outcome, process and shopping enjoyment on branded products. Electronic Commerce Research and Applications 5(4), 272–281. 5. Amir, O., Lobel, O. & Ariely, D. (2005). Making consumption decisions by following personal rules. In Ratneshwar, S., & Glen, D. M., (Eds.). Inside Consumption: Consumer motives, goals, and desires. UK, Routledge Marketing Management by Philip Kotler – Prentice Hall India, 11th edition
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