PESTLE Ref. Situation being analyzed: Date Raised: Other than the main headings, the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. Criteria Examples Political Economic Criteria Examples Trading policies Political: who is in what position, their Economic: financial implications, Home economy situation power, vision, goals and directions etc.? productivity etc. Funding, grants and initiatives Home economy trends Home market lobbying/pressure Overseas economies and trends What is happening politically in the What is happening within the economy, for groups General taxation issues environment in which you operate, example; economic growth/ decline, International pressure groups Tax changes specific to products including areas such as tax policy, interest rates, exchange rates and inflation Wars and conflict Seasonality/weather issues employment laws, environmental rate, wage rates, minimum wage, working Government policies Market and trade cycles regulations, trade restrictions and reform, hours, unemployment (local and national), tariffs and political stability? credit availability, cost of living etc. Government term and change Specific industry factors Elections Market routes & trends Inter-country Customer/end-user drivers relationships/attitudes International trade Terrorism Disposable income Political trends Job growth/unemployment Governmental leadership Exchange rates Government structures Tariffs & Inflation Internal political issues Interest and exchange rates Shareholder needs/demands Consumer confidence index Import/export ratios Production level Internal finance Cash flow
PESTLE Ref. Situation being analyzed: Date Raised: Other than the main headings, the questions and issues in the template below are examples and not exhaustive - add your own and amend these prompts to suit your situation, the experience and skill level of whoever is completing the analysis, and what you aim to produce from the analysis. The context upon which a PESTLE analysis is undertaken can help to determine how to interpret facts and information discovered. Criteria Examples Political Economic Criteria Examples Trading policies Funding, grants and initiatives Home market lobbying/pressure groups International pressure groups Wars and conflict Government policies Government term and change Elections Inter-country relationships/attitudes Terrorism Political trends Governmental leadership Government structures Internal political issues Shareholder needs/demands Political: who is in what position, their power, vision, goals and directions etc.? What is happening politically in the environment in which you operate, including areas such as tax policy, employment laws, environmental regulations, trade restrictions and reform, tariffs and political stability? Economic: financial implications, productivity etc. What is happening within the economy, for example; economic growth/ decline, interest rates, exchange rates and inflation rate, wage rates, minimum wage, working hours, unemployment (local and national), credit availability, cost of living etc. Home economy situation Home economy trends Overseas economies and trends General taxation issues Tax changes specific to products Seasonality/weather issues Market and trade cycles Specific industry factors Market routes & trends Customer/end-user drivers International trade Disposable income Job growth/unemployment Exchange rates Tariffs & Inflation Interest and exchange rates Consumer confidence index Import/export ratios Production level Internal finance Cash flow
PESTLE%20Analysis%20Template.docx