energy & Agriculture Tour Engaging with a crucial sector of agriculture on America’s economy – – energy issues is important. While Members with rural districts can tour farms and ranches, Members in more urban districts can conduct a similar tour visiting greenhouses, nurseries or other agriculture-related businesses. How it works: Select 3-4 farms and/or ranches throughout the district to visit in one day. Invite farmers and/or ranchers to the stop(s) closest them. Begin each stop with a tour of the host farmor ranch. After the tour, have the Member Messaging meet with the attendees who have gathered. Themes Each stop should last approximately one hour. Energy Maximizing exposure: Independence Before the Event Fostering Issue a media advisory with full schedule one week in Innovation advance. Send a reminder the day before. Reining in Red Invite local press to all stops, taking special care to notify agriculture and energy reporters. Tape Expanding Arrange stops in different media markets. Markets for Manufacturers & Small During the Event Businesses Use social media to upload photos and videos when possible. Try to tweet at or between each stop. Tips Interview participants about the intersection of agriculture and energy, and their day-to-day lives. Try to ensure that all forms of agriculture in After the Event the district are Post an albumof photos to Facebook. represented with a visit Focus the weekly column that week on agriculture (dairy, sheep, pigs, beef, Member’s and energy. orchards, vineyards, etc.) Release a video with highlights fromthe event including interviews from attendees and interactions with the Work with local Member. agricultural groups (Dairymen’s Association,
energy & Agriculture Tour Engaging with a crucial sector of America’s economy – agriculture – on energy issues is important. While Members with rural districts can tour farms and ranches, Members in more urban districts can conduct a similar tour visiting greenhouses, nurseries or other agriculture-related businesses. How it works: Select 3-4 farms and/or ranches throughout the district to visit in one day. Invite farmers and/or ranchers to the stop(s) closest them. Begin each stop with a tour of the host farmor ranch. After the tour, have the Member meet with the attendees who have gathered. Each stop should last approximately one hour. Maximizing exposure: Before the Event Issue a media advisory with full schedule one week in advance. Send a reminder the day before. Invite local press to all stops, taking special care to notify agriculture and energy reporters. Arrange stops in different media markets. During the Event Use social media to upload photos and videos when possible. Try to tweet at or between each stop. Interview participants about the intersection of agriculture and energy, and their day-to-day lives. After the Event Post an albumof photos to Facebook. Focus the Member’s weekly column that week on agriculture and energy. Release a video with highlights fromthe event including interviews from attendees and interactions with the Member. Messaging Themes Energy Independence Fostering Innovation Reining in Red Tape Expanding Markets for Manufacturers & Small Businesses Tips Try to ensure that all forms of agriculture in the district are represented with a visit (dairy, sheep, pigs, beef, orchards, vineyards, etc.) Work with local agricultural groups (Dairymen’s Association,
housegoprecesspacket.docx