information and 3 month be successful in 15% of those who were collated on post NSD, reaching smokers. aware reported attempted No – website volume of With a budget quit, 1.2% sustained at 3 Smoking Day activity, contacts insufficient to pay months. Suggests Target media for advertising younger smokers more coverage this public likely to participate Group – and calls to awareness 0.7% of all smokers were Working Age smoking campaign still not smoking (85,000 Adults helplines in supported by local quitters) and 1.6% 2005 activities appears (160,000) smoking less. to be effective at helping smokers to stop. No Smoking Evaluation Awareness of NSD continues to 48% of smokers were Evidence Include research was NSD; have relatively aware of the day (41% in Grading – Day Annual undertaken participation high participation Wales) up to 70% in evaluation Report 2010 after in NSD e.g. and awareness Northern Ireland, of these the making a quit 18% men and 17% campaign by attempt women partipcated in the GfK NOP. day. The participation The results rate is higher among are based on young smokers aged 16 – interviews 24 (28%). with 4,008 adults
– No Smoking Day Target Group – Working Age Adults information collated on website activity, media coverage and calls to smoking helplines in 2005 and 3 month post NSD, volume of contacts be successful in reaching smokers. With a budget insufficient to pay for advertising this public awareness campaign supported by local activities appears to be effective at helping smokers to stop. 15% of those who were aware reported attempted quit, 1.2% sustained at 3 months. Suggests younger smokers more likely to participate 0.7% of all smokers were still not smoking (85,000 quitters) and 1.6% (160,000) smoking less. No Smoking Day Annual Report 2010 Evaluation research was undertaken after the campaign by GfK NOP. The results are based on interviews with 4,008 adults Awareness of NSD; participation in NSD e.g. making a quit attempt NSD continues to have relatively high participation and awareness 48% of smokers were aware of the day (41% in Wales) up to 70% in Northern Ireland, of these 18% men and 17% women partipcated in the day. The participation rate is higher among young smokers aged 16 – 24 (28%). Evidence Grading – evaluation Include
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