An overview of the variables used for this particular study are described in figure 7, variable overview 3.1.5 Variable overview Variable Type Variable Explanation Method Coding name Dwell time Independent DWELLTIME Time spent in store Time from entering store Minutes and seconds notation until leaving the store Dwell time in Independent DWELLSEC Time spent in store Dwell time transformed Seconds notation seconds in seconds into seconds notation Buy Dependent BUY Purchase incidence More than 30 seconds at 0 = No 1 = Yes checkout is registered as a purchase Employee Independent CONTACT If approached by Time spent in store before Minutes and seconds notation contact employee, time of being approach by an approach employee (if approached, otherwise NONE) Employee Independent CONTACTSEC If approached by Employee contact Seconds notation contact in employee, time of transformed into seconds seconds approach in notation seconds Employee Independent Employee contact Employee contact 0 = No approach, contact in 20 second transformed into intervals 1 = 1 – 20 categories intervals of 20 seconds seconds, 2 = 21 – 40 seconds, etc. Employee Independent Employee-customer Dummy variable from 0 = No contact contact yes or no employee contact, 1 if a 1 = Yes dummy time was noted, 0 if there was contact Region Independent A, B, C, D, E, Region visited yes Dummy variable 0 = No variables (G: Fitting or no 1 = Yes room, H: store window) Fitting room Independent FITROOM Visited fitting room Dummy variable 0 = No dummy yes or no 1 = Yes Figure 7, variable overview 3.1.6 Descriptives Figure 8a and figure 8b both give some insight on what the dataset looks like. In figure 8a we can see how DWELLSEC and CONTACTSEC are distributed. We see for example that the average dwell time is 927 seconds. The average time for customers to be approached by an employee is almost 91 seconds. (appendix 14, descriptives) Variable N Min Max Mean Standard deviation DWELLSEC 9786 1 2758 927,07 561,373 CONTACTSEC 6958* 1 179 90,63 51,960
An overview of the variables used for this particular study are described in figure 7, variable overview 3.1.5 Variable overview Variable Type Variable name Explanation Method Coding Dwell time Independent DWELLTIME Time spent in store Time from entering store until leaving the store Minutes and seconds notation Dwell time in seconds Independent DWELLSEC Time spent in store in seconds Dwell time transformed into seconds notation Seconds notation Buy Dependent BUY Purchase incidence More than 30 seconds at checkout is registered as a purchase 0 = No 1 = Yes Employee contact Independent CONTACT If approached by employee, time of approach Time spent in store before being approach by an employee (if approached, otherwise NONE) Minutes and seconds notation Employee contact in seconds Independent CONTACTSEC If approached by employee, time of approach in seconds Employee contact transformed into seconds notation Seconds notation Employee contact categories Independent Employee contact in 20 second intervals Employee contact transformed into intervals of 20 seconds 0 = No approach, 1 = 1 – 20 seconds, 2 = 21 – 40 seconds, etc. Employee contact dummy Independent Employee-customer contact yes or no Dummy variable from employee contact, 1 if a time was noted, 0 if there was contact 0 = No 1 = Yes Region variables Independent A, B, C, D, E, (G: Fitting room, H: store window) Region visited yes or no Dummy variable 0 = No 1 = Yes Fitting room dummy Independent FITROOM Visited fitting room yes or no Dummy variable 0 = No 1 = Yes Figure 7, variable overview 3.1.6 Descriptives Figure 8a and figure 8b both give some insight on what the dataset looks like. In figure 8a we can see how DWELLSEC and CONTACTSEC are distributed. We see for example that the average dwell time is 927 seconds. The average time for customers to be approached by an employee is almost 91 seconds. (appendix 14, descriptives) Variable N Min Max Mean Standard deviation DWELLSEC 9786 1 2758 927,07 561,373 CONTACTSEC 6958* 1 179 90,63 51,960
Hendriksen%2C%20K.R.%20%28302118kh%29.docx