Week 6 Chapter 10 Pricing Due Sunday 2/18: – (2/12-2/18) Chp 10 Video General Electric – Chp 10 Mini Sim Pricing – Chp 10 Mini Sim Pricing Strategies – Chp 10 quiz Week 7 Chapter 13 Advertising and Due Sunday 2/25: – (2/19-2/25) Sales Promotion Chp 13 Video Zappos – Chp 13 Mini Sim Advertising – Chp 13 Mini Sim IMC – Chp 13 quiz Week 8 Chapter 14 Social Media Due Sunday 3/4: – (2/26-3/4) Marketing, Selling and PR Chp 14 Video Principal Financial Group – Chp 14 Mini Sim Online Marketing – Chp 14 Mini Sim Personal Selling – Chp 14 quiz Week 9 Chapter 11 Distribution Due Sunday 3/11: – (3/5-3/11) Strategy Chp 11 Video Dunkin Donuts – Chp 11 Mini Sim Supply Chain – Chp 11 quiz Submit Term Project early for extra credits Week 10 Chapter 3.3 Marketing Plan Due Sunday 3/18: – (3/12-3/18) Term project: Marketing Plan PowerPoint and video Week 11 Chapter 2– Global Marketing Due Wednesday 3/21: (3/19-3/25) Chp 2 Video Monster.com – Chp 2 Mini Sim Globalization – Chp 2 quiz Due Sunday 3/25: Discussion Forum: Global forces Week 12 Chapter 12 Bricks and Due Tuesday 3/27: – Assignments Clicks Chp 12 Video Umpqua Bank – due Tuesday Chp 12 Mini Sim Service Marketing – 3/27 Chp 12 Mini Sim Retailing – Chp 12 quiz *See course page in Canvas for details about the assignments. De Anza College DSPS Syllabus Statement
Week 6 (2/12-2/18) Chapter 10 – Pricing Due Sunday 2/18: Chp 10 Video – General Electric Chp 10 Mini Sim – Pricing Chp 10 Mini Sim – Pricing Strategies Chp 10 quiz Week 7 (2/19-2/25) Chapter 13 – Advertising and Sales Promotion Due Sunday 2/25: Chp 13 Video – Zappos Chp 13 Mini Sim – Advertising Chp 13 Mini Sim – IMC Chp 13 quiz Week 8 (2/26-3/4) Chapter 14 – Social Media Marketing, Selling and PR Due Sunday 3/4: Chp 14 Video – Principal Financial Group Chp 14 Mini Sim – Online Marketing Chp 14 Mini Sim – Personal Selling Chp 14 quiz Week 9 (3/5-3/11) Chapter 11 – Distribution Strategy Due Sunday 3/11: Chp 11 Video – Dunkin Donuts Chp 11 Mini Sim – Supply Chain Chp 11 quiz Submit Term Project early for extra credits Week 10 (3/12-3/18) Chapter 3.3 – Marketing Plan Due Sunday 3/18: Term project: Marketing Plan PowerPoint and video Week 11 (3/19-3/25) Chapter 2– Global Marketing Due Wednesday 3/21: Chp 2 Video – Monster.com Chp 2 Mini Sim – Globalization Chp 2 quiz Due Sunday 3/25: Discussion Forum: Global forces Week 12 Assignments due Tuesday 3/27 Chapter 12 – Bricks and Clicks Due Tuesday 3/27: Chp 12 Video – Umpqua Bank Chp 12 Mini Sim – Service Marketing Chp 12 Mini Sim – Retailing Chp 12 quiz *See course page in Canvas for details about the assignments. De Anza College DSPS Syllabus Statement
Garbe_BUS-90-63Z_Winter2017.docx