Establish minimum of three sport hosting leads 2% increase in eSTR group bookings. Major Category: Marketing - Sport Tourism Development Activity Title: Project #10: Sport Event Enhancement Program Tactics: Implement Event Enhancement Program Implementation Plan: Short Description: This program will support booked events with in-kind enhancements such as welcome bags, visitor services, VIP gifts, and more. Rationale: TPG can enhance and assist sport events by providing in-kind support such as welcome bags, visitor services, VIP gifts, etc. This helps to build strategic relationships with event organizers and PSOs/NSOs while enticing visiting participants to increase spend in the community. Action Steps: Launch program Administer rolling applications throughout the year Administer post-event surveys to measure impact Evaluate program Potential Partnerships: Other event sponsors, DBIA, Chamber of Commerce Resources: Staff time: Manager, Sport & Event Development Sources of Funding: MRDT Responsibilities: Tourism Prince George, Program Partners Timeframe:
Establish minimum of three sport hosting leads 2% increase in eSTR group bookings. Major Category: Marketing - Sport Tourism Development Activity Title: Project #10: Sport Event Enhancement Program Tactics: Implement Event Enhancement Program Implementation Plan: Short Description: This program will support booked events with in-kind enhancements such as welcome bags, visitor services, VIP gifts, and more. Rationale: TPG can enhance and assist sport events by providing in-kind support such as welcome bags, visitor services, VIP gifts, etc. This helps to build strategic relationships with event organizers and PSOs/NSOs while enticing visiting participants to increase spend in the community. Action Steps: Launch program Administer rolling applications throughout the year Administer post-event surveys to measure impact Evaluate program Potential Partnerships: Other event sponsors, DBIA, Chamber of Commerce Resources: Staff time: Manager, Sport & Event Development Sources of Funding: MRDT Responsibilities: Tourism Prince George, Program Partners Timeframe:
FINAL%20TPGS%202017%20Business%20Plan.docx