Tenant Marketing and Digital Agency Moved into 1st Floor of the North Mill (Grade 2* Listed) I: When you moved into the North Mill, you were one of the first businesses back into the Northern part of the complex since metals vacated? Ellison’s R: Yes, we moved into the North Mill in November of 2011, so we were that’s right the first business back into that building I: What were your motivations for moving into Darley Abbey Mills? R: To be honest the main motivation was to get out of the centre of Derby, we were located at the bottom of Friar Gate, the location we were near to a half wasn’t great, way house and so had that element hanging around the front door which good wasn’t for the image of the business, it intimidated our clients and visitors, and it intimidated some of the staff entering and exiting the building especially when it was dark in the evenings, they feel safe. didn’t I: Was that the only motivating factor? R: No, no, the building work for us either anymore, layout was higgledy didn’t it’s piggledy, it was on different levels, so it was fragmented, it make sense. It was didn’t ok when the business started as we were quite small and it was convenient but for the business moving forward, we needed an open plan studio on one level. I: What actions did you have to undertake to get your business up and running? R: When we took the space it was an empty shell in need of renovation, so we put a kitchen in, filled in some holes, and installed a central heating system. We painted the floor too. I: Why did you paint the floor?
Tenant Marketing and Digital Agency Moved into 1st Floor of the North Mill (Grade 2* Listed) I: When you moved into the North Mill, you were one of the first businesses back into the Northern part of the complex since Ellison’s metals vacated? R: Yes, that’s right we moved into the North Mill in November of 2011, so we were the first business back into that building I: What were your motivations for moving into Darley Abbey Mills? R: To be honest the main motivation was to get out of the centre of Derby, we were located at the bottom of Friar Gate, the location wasn’t great, we were near to a half way house and so had that element hanging around the front door which wasn’t good for the image of the business, it intimidated our clients and visitors, and it intimidated some of the staff entering and exiting the building especially when it was dark in the evenings, they didn’t feel safe. I: Was that the only motivating factor? R: No, no, the building didn’t work for us either anymore, it’s layout was higgledy piggledy, it was on different levels, so it was fragmented, it didn’t make sense. It was ok when the business started as we were quite small and it was convenient but for the business moving forward, we needed an open plan studio on one level. I: What actions did you have to undertake to get your business up and running? R: When we took the space it was an empty shell in need of renovation, so we put a kitchen in, filled in some holes, and installed a central heating system. We painted the floor too. I: Why did you paint the floor?
FINAL+ACCEPTED+PHD+WITH+REDACTIONS.docx