program. In addition, events provide a platform for sales of Lottery product, brand awareness and game promotions. The Lottery would like to retain successful event properties as well as continue to expand the FY16 event portfolio to bolster our statewide outreach. Program Events to Retain Description The Lottery has participated in and sponsored several events throughout the years. In doing so, we have learned which events meet specific criteria for participation and our marketing objectives. In FY16, the Lottery will continue with the following event opportunities, looking to optimize our presence in each. Some event opportunities are provided through Sponsorships. Events that have been committed to: Cherry Creek Arts Festival; July 3–5, 2015 Jet Car Nationals; July 4, 2015 Estes Park Rooftop Rodeo; July 6–12, 2015 Estes Park Rooftop Rodeo Parade; July 6, 2015 Sky Sox Lottery Mascot Meet & Greet; July 9, 2015 Colorado Dragon Boat Festival; July 18–19, 2015 Grand Junction Rockies Lottery Night; July 23, 2015 Mile High Nationals; July 24–26, 2015 Larimer County Fair Parade; July 25, 2015 Boulder County Fair; July 31–August 9, 2015 Boulder County Fair Lottery on-site; August 8, 2015 Larimer County Fair; July 31–August 4, 2015 Colorado Rockies Lottery Mascot Meet & Greet; August 14, 2015 Sky Sox Lottery Mascot Meet & Greet; August 20, 2015 Colorado Rockies Lottery ascot Meet & Greet; August 21, 2015 Car Show; August 23, 2015 KBPI Rock ‘n Roll Colorado Rapids Lottery half-time promotion; August 26, 2015 Colorado State Fair; August 28–September 7, 2015 A Taste of Colorado; September 4–7, 2015 Colorado Rapids Lottery halftime promotion; September 12, 2015 Timing Various, see specific event dates Budget $350,000 (total Events budget) Responsibility Marie Valtakis, CSG, Cactus Program Area Interactive Communications, News Media Relations Support Program Events to Consider
program. In addition, events provide a platform for sales of Lottery product, brand awareness and game promotions. The Lottery would like to retain successful event properties as well as continue to expand the FY16 event portfolio to bolster our statewide outreach. Program Events to Retain Description The Lottery has participated in and sponsored several events throughout the years. In doing so, we have learned which events meet specific criteria for participation and our marketing objectives. In FY16, the Lottery will continue with the following event opportunities, looking to optimize our presence in each. Some event opportunities are provided through Sponsorships. Events that have been committed to: Cherry Creek Arts Festival; July 3–5, 2015 Jet Car Nationals; July 4, 2015 Estes Park Rooftop Rodeo; July 6–12, 2015 Estes Park Rooftop Rodeo Parade; July 6, 2015 Sky Sox Lottery Mascot Meet & Greet; July 9, 2015 Colorado Dragon Boat Festival; July 18–19, 2015 Grand Junction Rockies Lottery Night; July 23, 2015 Mile High Nationals; July 24–26, 2015 Larimer County Fair Parade; July 25, 2015 Boulder County Fair; July 31–August 9, 2015 Boulder County Fair Lottery on-site; August 8, 2015 Larimer County Fair; July 31–August 4, 2015 Colorado Rockies Lottery Mascot Meet & Greet; August 14, 2015 Sky Sox Lottery Mascot Meet & Greet; August 20, 2015 Colorado Rockies Lottery ascot Meet & Greet; August 21, 2015 KBPI Rock ‘n Roll Car Show; August 23, 2015 Colorado Rapids Lottery half-time promotion; August 26, 2015 Colorado State Fair; August 28–September 7, 2015 A Taste of Colorado; September 4–7, 2015 Colorado Rapids Lottery halftime promotion; September 12, 2015 Timing Various, see specific event dates Budget $350,000 (total Events budget) Responsibility Program Area Support Marie Valtakis, CSG, Cactus Interactive Communications, News Media Relations Program Events to Consider
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