Other Key Determinants 5. Access Includes the degree of availability (to a particular Priority Group) of the needed products (e.g., fertilizer, soap, condoms) or services (e.g., veterinary services, immunizations) required to adopt a given Behavior Includes barriers related to cost, geography, distance, language, cultural issues, and gender Access issues can also be revealed by responses given to the Self-Efficacy question – What makes it difficult? Not having improved seeds or the health center is too far away. 6. Cues for action The perception of the Priority Group that they can remember to do a particular Behavior The perception of the Priority Group that they can remember how (the steps required) to do a particular Behavior Key powerful events that triggered a behavior change in a person (e.g., there was a fatal road accident here, so I remember that I should slow down when I get to this part of the road) 7. Perceived susceptibility/risk The Priority Group member’s perception of how vulnerable or at-risk s/he feels to the problem (e.g., how likely is it that my crop will get cassava wilt? How likely is it that my child will become malnourished?) 8. Perceived severity The Priority Group member’s belief that the problem (which the Behavior can prevent) is serious (e.g., Is soil erosion a serious problem for me? How serious is diarrhea? ) 9. Perceived action efficacy The belief that by practicing the Behavior one will avoid the problem; that the Behavior is effective in avoiding the problem (e.g., if I sleep under a mosquito net, I won’t get malaria) There is an overlap between Action Efficacy and Positive Consequences when the Priority Group cites as an advantage that doing the Behavior will prevent the problem. Note: Perceived susceptibility/risk and perceived severity relate to the problem. Perceived action efficacy links the problem to the Behavior. In order to study issues around susceptibility, severity, and action efficacy, you must know what the problems are that the Behavior addresses. Divine will can sometime also be about the problem, depending on how you phrase the question (e.g., Does God cause children to become malnourished?).
Other Key Determinants 5. Access Includes the degree of availability (to a particular Priority Group) of the needed products (e.g., fertilizer, soap, condoms) or services (e.g., veterinary services, immunizations) required to adopt a given Behavior Includes barriers related to cost, geography, distance, language, cultural issues, and gender Access issues can also be revealed by responses given to the Self-Efficacy question – What makes it difficult? Not having improved seeds or the health center is too far away. 6. Cues for action The perception of the Priority Group that they can remember to do a particular Behavior The perception of the Priority Group that they can remember how (the steps required) to do a particular Behavior Key powerful events that triggered a behavior change in a person (e.g., there was a fatal road accident here, so I remember that I should slow down when I get to this part of the road) 7. Perceived susceptibility/risk The Priority Group member’s perception of how vulnerable or at-risk s/he feels to the problem (e.g., how likely is it that my crop will get cassava wilt? How likely is it that my child will become malnourished?) 8. Perceived severity The Priority Group member’s belief that the problem (which the Behavior can prevent) is serious (e.g., Is soil erosion a serious problem for me? How serious is diarrhea? ) 9. Perceived action efficacy The belief that by practicing the Behavior one will avoid the problem; that the Behavior is effective in avoiding the problem (e.g., if I sleep under a mosquito net, I won’t get malaria) There is an overlap between Action Efficacy and Positive Consequences when the Priority Group cites as an advantage that doing the Behavior will prevent the problem. Note: Perceived susceptibility/risk and perceived severity relate to the problem. Perceived action efficacy links the problem to the Behavior. In order to study issues around susceptibility, severity, and action efficacy, you must know what the problems are that the Behavior addresses. Divine will can sometime also be about the problem, depending on how you phrase the question (e.g., Does God cause children to become malnourished?).
final_second_edition_practical_guide_to_conducting_barrier_analysis.docx