Wednesday Lecture 3 hr Customer-Driven Marketing Strategy Chapter 7 directed reading from Understand March 29 chapter major bases for (for all tutorial segmenting sessions markets Able to discuss how firms Tutorial 1 hr Customer-Driven Marketing Strategy: Discussing the concepts position products for competitive advantage Thursday Lecture 3 hr Review Chapters 1 - 7 directed reading from March 30 chapter (for all tutorial sessions Tutorial 1 hr Review Friday March 31 Midterm Exam Week 03 National Holiday Monday April 03 -Tomb Sweeping Day Tuesday National Holiday April 04 -Tomb Sweeping Day
Wednesday March 29 Lecture 3 hr Customer-Driven Marketing Strategy Chapter 7 Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1 hr Customer-Driven Marketing Strategy: Discussing the concepts Thursday March 30 Lecture 3 hr Review Chapters 1 - 7 directed reading from chapter (for all tutorial sessions Tutorial 1 hr Review Friday March 31 Midterm Exam Week 03 Monday April 03 National Holiday -Tomb Sweeping Day Tuesday April 04 National Holiday -Tomb Sweeping Day
HAUT-MKT-101-102-Marketing-MIP-Template-2017.docx