Week 04 Monday Lecture 3 hr Marketing Channels and Supply Chain Management Chapter 12 directed reading from Marketing April 10 Retailing and Wholesaling Channels and chapter (for all tutorial Supply Chain sessions Management Explain the role Tutorial 1 hr Marketing Channels and Supply Chain Management of retailers and Retailing and Wholesaling; Discussing the concepts wholesalers Understand the changing retail landscape Tuesday Lecture 3 hr Communicating Customer Value: Integrating Marketing Chapter 13 & 14 directed reading from Define the April 11 Communications Strategy chapter elements of the (for all tutorial promotion mix sessions Discuss factors affecting selection of mix Tutorial 1 hr Communicating Customer Value: Integrating Marketing Outline steps in developing Communications Strategy: Discussing the concepts effective marketing communications Wednesday Lecture 3 hr Direct and Online Marketing: Building Direct Customer Relationships Chapter 17 directed reading from Define direct April 12 chapter and on-line (for all tutorial marketing and sessions the benefits for customers and companies Tutorial 1 hr Direct and Online Marketing: Building Direct Customer Relationships Discuss the Discussing the concepts major forms of direct marketing Explain how companies have Chapters 8-14, 17 Thursday Lecture 3 hr Review responded to April 13 Tutorial 1 hr Review the internet Final Exam Friday April 14
Week 04 Monday April 10 Lecture 3 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Chapter 12 Marketing Channels and Supply Chain Management Explain the role of retailers and wholesalers Understand the changing retail landscape directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling; Discussing the concepts Tuesday April 11 Lecture 3 hr Communicating Customer Value: Integrating Marketing Communications Strategy Chapter 13 & 14 Define the elements of the promotion mix Discuss factors affecting selection of mix Outline steps in developing effective marketing communications directed reading from chapter (for all tutorial sessions Tutorial 1 hr Communicating Customer Value: Integrating Marketing Communications Strategy: Discussing the concepts Wednesday April 12 Lecture 3 hr Direct and Online Marketing: Building Direct Customer Relationships Chapter 17 Define direct and on-line marketing and the benefits for customers and companies Discuss the major forms of direct marketing Explain how companies have responded to the internet directed reading from chapter (for all tutorial sessions Tutorial 1 hr Direct and Online Marketing: Building Direct Customer Relationships Discussing the concepts Thursday April 13 Lecture 3 hr Review Chapters 8-14, 17 Tutorial 1 hr Review Friday April 14 Final Exam
HAUT-MKT-101-102-Marketing-MIP-Template-2017.docx