School of Journalism and Mass Communication University of North Carolina at Chapel Hill JOMC 137: Principles of Advertising & Public Relations Spring 2015 – JOMC 137.1 Class meets MW at 8 9:15 a.m. in CA 33 – JOMC 137.2 Class meets MW at 11:15 a.m. 12:30 p.m. in CA 33 – Professor Daniel Kim- Advertising Office hours: Monday and Wednesday 1pm 3pm (by appointment) – Office: 226 Carroll Cell phone: (512) 949-8121 E-mail: dh_kim@unc.edu Professor David Radanovich Public Relations – Office hours: Monday and Wednesday after class by appointment Office: 261 Carroll (Faculty Lounge) Cell phone: (860) 805-4258 E-mail: DRadanovich@unc.edu General Requirements, Testing and Grading Prerequisites There are no prerequisites to take this course. Course Overview of Advertising and Public to the fields of “Principles Relations” introduces you advertising and public relations along with important concepts concerning effective advertising and PR practices. This course will provide you with a solid foundation for understanding both disciplines, including historical development, issues and controversies, best practices, job opportunities and components of successful advertising and public relations campaigns. This course will help you build a foundation in understanding advertising and public relations and provide a solid understanding of their relationship to each other, journalism, marketing and business. Course Objectives By the end of the semester, you will be able to demonstrate the following competencies: Determine whether a career in advertising or public relations is right for you. Examine the role and function of PR in business, nonprofits and government. Understand the basic components of the public relations process to include stakeholders, research, planning, goals and objectives, strategies, messages, media, issues management and tactics. Know the different areas of public relations work such as employee relations, media relations, community relations, investor relations and member relations. Explore the foundations of advertising including role in fueling advertising’s brand movements, the history and structure of the industry including career – opportunities and how people respond to advertising messages. –
School of Journalism and Mass Communication University of North Carolina at Chapel Hill JOMC 137: Principles of Advertising & Public Relations – Spring 2015 JOMC 137.1 Class meets MW at 8 – 9:15 a.m. in CA 33 JOMC 137.2 Class meets MW at 11:15 a.m. – 12:30 p.m. in CA 33 Professor Daniel Kim- Advertising Office hours: Monday and Wednesday 1pm – 3pm (by appointment) Office: 226 Carroll Cell phone: (512) 949-8121 E-mail: dh_kim@unc.edu Professor David Radanovich – Public Relations Office hours: Monday and Wednesday after class by appointment Office: 261 Carroll (Faculty Lounge) Cell phone: (860) 805-4258 E-mail: DRadanovich@unc.edu General Requirements, Testing and Grading Prerequisites There are no prerequisites to take this course. Course Overview “Principles of Advertising and Public Relations” introduces you to the fields of advertising and public relations along with important concepts concerning effective advertising and PR practices. This course will provide you with a solid foundation for understanding both disciplines, including historical development, issues and controversies, best practices, job opportunities and components of successful advertising and public relations campaigns. This course will help you build a foundation in understanding advertising and public relations and provide a solid understanding of their relationship to each other, journalism, marketing and business. Course Objectives By the end of the semester, you will be able to demonstrate the following competencies: Determine whether a career in advertising or public relations is right for you. Examine the role and function of PR in business, nonprofits and government. Understand the basic components of the public relations process to include stakeholders, research, planning, goals and objectives, strategies, messages, media, issues management and tactics. Know the different areas of public relations work such as employee relations, media relations, community relations, investor relations and member relations. Explore the foundations of advertising including advertising’s role in fueling brand movements, the history and structure of the industry – including career opportunities – and how people respond to advertising messages.
137-Radanovich-Kim-Spring20152.docx