PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Allocated Responsible Indicator/ Information Targets Quarterly Milestone Budget Business Measure For R’000 Unit 2016/17 1st 2nd 3rd 4th 2.6 Online Implemented 2.6.1 Assess Implement Update & Update & 400 Implementation knowledge Hub phase 1 of Implement technical full maintain. maintain. Marketing of online (comprehensive Knowledge phase 2 of requirements knowledge &Comms knowledge hub & accessible Hub during FY Knowledge to implement hub. facility to 2015/16. Hub. full knowledge provide insights hub. and information about information about South Africa & global target markets.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 2.6 Implementation of online knowledge hub Online knowledge Hub (comprehensive & accessible facility to provide insights and information about information about South Africa & global target markets. Implemented phase 1 of Knowledge Hub during FY 2015/16. 2.6.1 Implement phase 2 of Knowledge Hub. Assess technical requirements to implement full knowledge hub. Implement full knowledge hub. Update & maintain. Update & maintain. 400 Marketing &Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx