Analysis of participation Example of this tool for a project to deploy IFS in rural areas of Western Africa: BENEFICIARIES AFFECTED GROUPS Other Potential How are Possible actions to Direct Motivation affected affected by accommodate their beneficiaries for change groups the project? interests Users: SMEs, Government Private Must deal Strong Adopt a different families, rural (national & money with new resistance positioning (urban areas population local), local transfer competitor to change versus rural areas). with relatives shops companies abroad Post office New task, Limited Make them aware of the counter duty. motivation importance of the postal staff Need of for change product for the training. enterprise. Introduce a commission for counter staff.
Analysis of participation Example of this tool for a project to deploy IFS in rural areas of Western Africa: BENEFICIARIES AFFECTED GROUPS Direct beneficiaries Other Potential affected groups How are affected by the project? Motivation for change Possible actions to accommodate their interests Users: SMEs, families, rural population with relatives abroad Government (national & local), local shops Private money transfer companies Must deal with new competitor Strong resistance to change Adopt a different positioning (urban areas versus rural areas). Post office counter staff New task, duty. Need of training. Limited motivation for change Make them aware of the importance of the postal product for the enterprise. Introduce a commission for counter staff.
guideProjectManagementDevelopmentCooperationFr.docx