978-1-60558-487-4, 2009, pp. 261-270 Yu, J. (2011). it worth it to be unethical? attitudes toward personalized “Is Consumers’ commercial e-mails”. Journal of Database Marketing & Customer Strategy ISSN 1741-2439, 12/2011,Volume 18, Issue 4, pp. 274 285 Management, – Yu, J.H., Cude, B. (2009). We recommend this “Hello, Mrs. Sarah Jones! product!’ perceptions about personalized advertising: comparisons across Consumers’ advertisements delivered via three different types of media” International journal of ISSN 1470-6423, 2009, Volume 33, Issue 4, pp. 503 514 consumer studies, – Zubcsek, P.P., Sarvary, M. (2011). to a Social Quantitative “Advertising Network”. Vol. 9 , No. 1, pp. 71-107 Marketing and Economics, Appendix Appendix 1: Appendix 2: Conteuxal targeting
978-1-60558-487-4, 2009, pp. 261-270 Yu, J. (2011). “Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails”. Journal of Database Marketing & Customer Strategy Management, ISSN 1741-2439, 12/2011,Volume 18, Issue 4, pp. 274 – 285 Yu, J.H., Cude, B. (2009). “Hello, Mrs. Sarah Jones! We recommend this product!’ Consumers’ perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media” International journal of consumer studies, ISSN 1470-6423, 2009, Volume 33, Issue 4, pp. 503 – 514 Zubcsek, P.P., Sarvary, M. (2011). “Advertising to a Social Network”. Quantitative Marketing and Economics, Vol. 9 , No. 1, pp. 71-107 Appendix Appendix 1: Appendix 2: Conteuxal targeting
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