State any two values which Ajay wants to communicate to the society. (5) “Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections.” Explain any four such objections. (6) Explain the four important elements of marketing mix. (6) ‘Hayaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables. (6) As a project-work in business subject, the commerce students ‘creative public school’ thought of setting up a recycling plant to recycle all the waste papers from the school and prepare registers and exercise books to be used by the school students. They approached their principal who not only appreciated the idea of the students but also gave her consent for the sale of register and exercise books to a nearby blind school. Explain any two products related decisions which the children have to take. Suggest any two factors children should keep in mind while choosing the right name for their exercise books and registers. Identify two values communicated to the society by this project of ‘creative public school’. (6)
State any two values which Ajay wants to communicate to the society. (5) “Though advertising is one of the most frequently used medium of promotion of goods and services, yet it attracts lot of objections.” Explain any four such objections. (6) Explain the four important elements of marketing mix. (6) ‘Hayaram is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales. The above para describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables. (6) As a project-work in business subject, the commerce students ‘creative public school’ thought of setting up a recycling plant to recycle all the waste papers from the school and prepare registers and exercise books to be used by the school students. They approached their principal who not only appreciated the idea of the students but also gave her consent for the sale of register and exercise books to a nearby blind school. Explain any two products related decisions which the children have to take. Suggest any two factors children should keep in mind while choosing the right name for their exercise books and registers. Identify two values communicated to the society by this project of ‘creative public school’. (6)
1342160465question_bank_-_business_studies_(1).docx