PROGRAMME 3: STAKEHOLDER RELATIONSHIPS STRATEGIC GOAL 3 : DEVELOP STRATEGIC PARTNERSHIPS AND RELATIONSHIPS WITH TARGETED STAKEHOLDERS TO LEVERAGE OUR REACH AND IMPACT Key Result Performance Baseline Annual Quarterly Milestone Allocated Responsible Area Indicator/ Information Targets Budget Business Unit Measure For 2016/17 R’000 1st 2nd 3rd 4th 3.2 3.2.1 200 Marketing and Analysis and A research Host Host Research Planning and Host Host Host Comms dissemination analysis Research reference consultations research research research of nation report reference groups for Q2, Q3 and reference reference reference brand groups Q4 reference groups groups groups performance groups indicators 3.3 Sustain Executed Feedback 3.3.1 Quarterly media Quarterly Feedback to Feedback to 3000 Marketing and feedback feedback and Stakeholder and stakeholder media and targeted targeted Comms loops on Brand sessions with consultations feedback briefing stakeholder Stakeholders Stakeholders SA research to identified with sessions to targeted briefing Quarterly media and key stakeholders identified Stakeholders. to targeted media and stakeholder stakeholders. stakeholders Stakeholders stakeholder briefing briefing
PROGRAMME 3: STAKEHOLDER RELATIONSHIPS STRATEGIC GOAL 3 : DEVELOP STRATEGIC PARTNERSHIPS AND RELATIONSHIPS WITH TARGETED STAKEHOLDERS TO LEVERAGE OUR REACH AND IMPACT Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 3.2 Analysis and dissemination of nation brand performance indicators A research analysis report Host Research reference groups 3.2.1 Host Research reference groups Planning and consultations for Q2, Q3 and Q4 reference groups Host research reference groups Host research reference groups Host research reference groups 200 Marketing and Comms 3.3 Sustain feedback loops on Brand SA research to key stakeholders. Executed feedback sessions with identified stakeholders Feedback and consultations with identified stakeholders 3.3.1 Stakeholder feedback sessions Quarterly media and stakeholder briefing to targeted Stakeholders. Quarterly media and stakeholder briefing to targeted Stakeholders Feedback to targeted Stakeholders Quarterly media and stakeholder briefing Feedback to targeted Stakeholders media and stakeholder briefing 3000 Marketing and Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx