PERFORMANCE DEFINITION INDICATOR 5. Student Learning Demonstrate competency to lead and serve in their chosen area of business expertise. Outcome Messiah College SGS GLO #3 (Institution Specific) “Chosen area of business expertise” is the 9-credit hour concentration Digital Marketing Social Entrepreneurship Organizational and Strategic Communication 1. MRKT 530: Digital Marketing 4. SENT 530: Social Entrepreneurship: Theory & Practice 7. COMM 530: Organizational Communication: Theory & Practice 2. MRKT 540: Social Media Strategy 5. SENT 540: Social Business Modeling 8. COMM 550: Global Strategic Communication 3. MRKT 550: Marketing Analytics 6. SENT 550: Funding & Scaling the Social Enterprise Strategic Leadership Management 9. LEAD 530: Leading Leaders Management is any mix of the 9-credit concentration hours listed 10. LEAD 540: Followership, Teamwork & Group Dynamics 11. LEAD 505: Strategic Thinking, Planning and Organizational Change ANALYSIS OF RESULTS Identified in Identified in Identified in Criterion 4.2 Identified in Criterion 4.4 Identified in Criterion 4.2 Criterion 4.2 Criterion 4.1 What is your Current Results Analysis of Results Action Taken or Improvement made Insert Graphs or Tables of Resulting Trends measurement (3-5 data points preferred) instrument/process? Measureable goal Do not use grades. What are your What did you learn from the What did you improve or what is your next current results? results? step? What is your goal? Indicate type of instrument Target for Direct & Direct Add here Add here Add here Add here External: 85% of Strategic Leadership students sampled will -Project: Leadership average 90% Development Plan proficiency based on (9) the evaluation rubrics Social associated with the Entrepreneurship instrument type. -Project: Social Enterprise Model (5) Organizational & Strategic Communication
PERFORMANCE INDICATOR DEFINITION 5. Student Learning Outcome Demonstrate competency to lead and serve in their chosen area of business expertise. Messiah College SGS GLO #3 (Institution Specific) “Chosen area of business expertise” is the 9-credit hour concentration Digital Marketing Social Entrepreneurship Organizational and Strategic Communication 1. MRKT 530: Digital Marketing 4. SENT 530: Social Entrepreneurship: Theory & Practice 7. COMM 530: Organizational Communication: Theory & Practice 2. MRKT 540: Social Media Strategy 5. SENT 540: Social Business Modeling 8. COMM 550: Global Strategic Communication 3. MRKT 550: Marketing Analytics 6. SENT 550: Funding & Scaling the Social Enterprise Strategic Leadership Management 9. LEAD 530: Leading Leaders Management is any mix of the 9-credit concentration hours listed 10. LEAD 540: Followership, Teamwork & Group Dynamics 11. LEAD 505: Strategic Thinking, Planning and Organizational Change ANALYSIS OF RESULTS Identified in Criterion 4.2 Identified in Criterion 4.1 Identified in Criterion 4.2 Identified in Criterion 4.4 Identified in Criterion 4.2 What is your measurement instrument/process? Current Results Analysis of Results Action Taken or Improvement made Insert Graphs or Tables of Resulting Trends (3-5 data points preferred) Measureable goal Do not use grades. What are your current results? What did you learn from the results? What did you improve or what is your next step? What is your goal? Indicate type of instrument Target for Direct & External: 85% of students sampled will average 90% proficiency based on the evaluation rubrics associated with the instrument type. Direct Strategic Leadership -Project: Leadership Development Plan (9) Social Entrepreneurship -Project: Social Enterprise Model (5) Organizational & Strategic Communication Add here Add here Add here Add here
GMAB_4_18_17.docx