Appendix D – Developing Goals and Measureable Objectives To be able to effectively evaluate your project, it is critical that you develop realistic goals and measurable objectives. This appendix provides information on developing goals and objectives. It also provides examples of well-written goals and measurable objectives. GOALS Definition a goal is a broad statement about the long-term expectation of what should − happen as a result of your program (the desired result). It serves as the foundation for developing your program objectives. Goals should align with the statement of need that is described. Goals should only be one sentence. The characteristics of effective goals include: Goals address outcomes, not how outcomes will be achieved; Goals describe the behavior or condition in the community expected to change; Goals describe who will be affected by the project; Goals lead clearly to one or more measurable results; and Goals are concise. Examples Unclear Goal Critique Improved Goal Increase the substance abuse and This goal could be Increase the capacity of the local HIV/AIDS prevention capacity of the local improved by specifying school district to reduce high-risk school district an expected program behaviors of students that may effect in reducing a contribute to substance abuse and/or HIV/AIDS health problem Decrease the prevalence of marijuana, This goal is not concise Decrease youth substance use in the alcohol, and prescription drug use among community by implementing youth in the community by increasing the programs within the school number of schools that implement district that address behaviors that may effective policies, environmental change, lead to the initiation of use. intensive training of teachers, and educational approaches to address risk behaviors, peer pressure, and tobacco use. OBJECTIVES Definition Objectives describe the results to be achieved and the manner in which – they will be achieved. Multiple objectives are generally needed to address a single goal. Well-written objectives help set program priorities and targets for progress and accountability. It is recommended that you avoid verbs that may have vague meanings
Appendix D – Developing Goals and Measureable Objectives To be able to effectively evaluate your project, it is critical that you develop realistic goals and measurable objectives. This appendix provides information on developing goals and objectives. It also provides examples of well-written goals and measurable objectives. GOALS Definition − a goal is a broad statement about the long-term expectation of what should happen as a result of your program (the desired result). It serves as the foundation for developing your program objectives. Goals should align with the statement of need that is described. Goals should only be one sentence. The characteristics of effective goals include: Goals address outcomes, not how outcomes will be achieved; Goals describe the behavior or condition in the community expected to change; Goals describe who will be affected by the project; Goals lead clearly to one or more measurable results; and Goals are concise. Examples Unclear Goal Critique Improved Goal Increase the substance abuse and HIV/AIDS prevention capacity of the local school district This goal could be improved by specifying an expected program effect in reducing a health problem Increase the capacity of the local school district to reduce high-risk behaviors of students that may contribute to substance abuse and/or HIV/AIDS Decrease the prevalence of marijuana, alcohol, and prescription drug use among youth in the community by increasing the number of schools that implement effective policies, environmental change, intensive training of teachers, and educational approaches to address behaviors, peer pressure, and tobacco use. This goal is not concise Decrease youth substance use in the community by implementing programs within the school district that address behaviors that may lead to the initiation of use. OBJECTIVES Definition – Objectives describe the results to be achieved and the manner in which they will be achieved. Multiple objectives are generally needed to address a single goal. Well-written objectives help set program priorities and targets for progress and accountability. It is recommended that you avoid verbs that may have vague meanings risk
fy-18-hbcu-12-11-2017.docx