data into useable information that can provide both quantitative and qualitative results. System administrator can track how many times the online catalog, databases, and other services are accessed and used through the social media sites. Recommendations for For a pilot assessment of the effectiveness of the Pilot Assessment analytics tool, the librarian can experiment with the Google Analytics component and print out results from desired fields upon initial implementation. Alternative Methods and Librarians can observe the number of times users come Tools into the library to use these services on a weekly basis. Analysis of Evidence Evidence can be automatically tracked and compiled at (Data Plan) any time through the analytics tool. Data should be compiled and presented on a monthly basis through the course of a six month assessment cycle. How Assessors Will Know The outcome has been met if 10% of use of the library the Outcome Has Been catalog, databases, and other online-available services is being accessed through the social media sites. Met Result Scenarios and Outcome Met: If services are being accessed 10% of the time though the social media sites, the outcome has Decision Making Indicators been met. If the outcome has been met, the library can continue to use the sites as it was. Outcome Not Met: The outcome is not met if there is not an increase of access up to 10% of service use through the social media sites. If the outcome is not met after one month, the library can continue to assess through the six month cycle. If, after six months the outcome is still not met, the library will need to make adjustments to visibility, marketing, and ease of access to the services. Outcome Exceeded: The outcome is exceeded if access to the services via the social networking sites accounts for greater than 10% of service use. If the outcome is exceeded the library can continue to use the sites as it was. Recommendations for Data from Google Analytics can be presented in a Reporting variety of ways. The evidence can be presented in graphical form to display the ratio of number of users to the social media sites to accesses of the catalog, databases, and other services. Graphical results can be accompanied by a discussion of the findings in relation
data into useable information that can provide both quantitative and qualitative results. System administrator can track how many times the online catalog, databases, and other services are accessed and used through the social media sites. Recommendations for Pilot Assessment For a pilot assessment of the effectiveness of the analytics tool, the librarian can experiment with the Google Analytics component and print out results from desired fields upon initial implementation. Alternative Methods and Tools Librarians can observe the number of times users come into the library to use these services on a weekly basis. Analysis of Evidence (Data Plan) Evidence can be automatically tracked and compiled at any time through the analytics tool. Data should be compiled and presented on a monthly basis through the course of a six month assessment cycle. How Assessors Will Know the Outcome Has Been Met The outcome has been met if 10% of use of the library catalog, databases, and other online-available services is being accessed through the social media sites. Result Scenarios and Decision Making Indicators Outcome Met: If services are being accessed 10% of the time though the social media sites, the outcome has been met. If the outcome has been met, the library can continue to use the sites as it was. Outcome Not Met: The outcome is not met if there is not an increase of access up to 10% of service use through the social media sites. If the outcome is not met after one month, the library can continue to assess through the six month cycle. If, after six months the outcome is still not met, the library will need to make adjustments to visibility, marketing, and ease of access to the services. Outcome Exceeded: The outcome is exceeded if access to the services via the social networking sites accounts for greater than 10% of service use. If the outcome is exceeded the library can continue to use the sites as it was. Recommendations for Reporting Data from Google Analytics can be presented in a variety of ways. The evidence can be presented in graphical form to display the ratio of number of users to the social media sites to accesses of the catalog, databases, and other services. Graphical results can be accompanied by a discussion of the findings in relation
Final_PMA_Plan.docx