decent Familiar with Provide Not an Provincial Salma local curriculum established regulations Battuta Moroccan focused on home based may change Daycare immigrant Moroccan childcare and require community provider in culture license fees to Quebec register Provide Contacts at home-based family setting Centre daycare through multiethnique providers. de Québec to diverse age help promote range of services children Target Market Salma Battuta Daycare is focused on selling to consumers (B2C). Target Market profile for Salma Battuta Daycare consumers: Single or married households with children under 6 years old (demographics) Newcomers to Quebec from Morocco (demographics) Households where both caregivers are working full-time (demographics) Family income: $30,000 (demographics) Parents concerned that their children will lose their Moroccan heritage and wish to maintain their cultural traditions (lifestyle) Parents feeling overwhelmed by the challenges of adapting to a new culture and country (psychographic) Household concerned with supporting immigrant local businesses community’s (behaviour) Located in Quebec La Cité Limoilou borough (scope) City’s – Keys to Success Establishing an active presence in the Moroccan immigrant community will be essential to gain new students for daycare services. Salma Battuta Daycare will engage the community through events sponsored by their local Mosque and the Centre multiethnique de Québec. Salma Battuta will look to provide open houses for prospective parents to establish a familiarity with the child and family prior to enrolment in a daycare programs. Customer Survey Summary
decent Salma Battuta Daycare Familiar with local Moroccan immigrant community Contacts at Centre multiethnique de Québec to help promote services Not an established home based childcare provider in Quebec Provide curriculum focused on Moroccan culture Provide family setting through diverse age range of children Provincial regulations may change and require license fees to register home-based daycare providers. Target Market Salma Battuta Daycare is focused on selling to consumers (B2C). Target Market profile for Salma Battuta Daycare consumers: Single or married households with children under 6 years old (demographics) Newcomers to Quebec from Morocco (demographics) Households where both caregivers are working full-time (demographics) Family income: $30,000 (demographics) Parents concerned that their children will lose their Moroccan heritage and wish to maintain their cultural traditions (lifestyle) Parents feeling overwhelmed by the challenges of adapting to a new culture and country (psychographic) Household concerned with supporting immigrant community’s local businesses (behaviour) Located in Quebec City’s La Cité – Limoilou borough (scope) Keys to Success Establishing an active presence in the Moroccan immigrant community will be essential to gain new students for daycare services. Salma Battuta Daycare will engage the community through events sponsored by their local Mosque and the Centre multiethnique de Québec. Salma Battuta will look to provide open houses for prospective parents to establish a familiarity with the child and family prior to enrolment in a daycare programs. Customer Survey Summary
Futurpreneur-Childcare-Example-Final.docx