test is used to test the following hypothesis: ‘z’ Ho: There is no significant difference between the social class of respondents with regard to the level of need recognition in the mid and premium segments. Table 3: Test Between the Social Class of Respondents With Regard to Need ‘z’ Recognition S. Statistical Segments N S.D. No Inference Mid Segment 1 Lower Upper 24 41.333 4.913 z = 2.036 P < 0.05 Upper Middle 69 44.681 7.500 Significant 2 Premium Segment Lower Upper 35 44.628 7.075 t = 4.495 P < 0.01 Upper Middle 11 55.181 5.724 Significant Source: Primary Data It is inferred from the Table 3 that in the mid and premium segments, there is a significant difference among the social classes of respondents with regard to the level of need recognition and Ho is rejected. As per the mean score, the respondents who belong to upper middle class are found to recognize a greater need for a car than the other classes.
‘z’ test is used to test the following hypothesis: Ho: There is no significant difference between the social class of respondents with regard to the level of need recognition in the mid and premium segments. Table 3: ‘z’ Test Between the Social Class of Respondents With Regard to Need Recognition S. No Segments N S.D. Statistical Inference 1 Mid Segment Lower Upper Upper Middle 24 69 41.333 44.681 4.913 7.500 z = 2.036 P < 0.05 Significant 2 Premium Segment Lower Upper Upper Middle 35 11 44.628 55.181 7.075 5.724 t = 4.495 P < 0.01 Significant Source: Primary Data It is inferred from the Table 3 that in the mid and premium segments, there is a significant difference among the social classes of respondents with regard to the level of need recognition and Ho is rejected. As per the mean score, the respondents who belong to upper middle class are found to recognize a greater need for a car than the other classes.
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