G5. MARKETING PROMOTION WORKSHEET Library / Branch: Completed by: Date: Objectives To ensure that all members of the community are made aware of library services and programs. To facilitate easy access to library facilities, services and programs for all members of the community. This Guideline should be read in conjunction with G.22, Customer service. Note: Refer also to Living Learning Libraries 6th ed, 2015, Part A, S18, Satisfaction with library services. Guidelines Guidelines Action indicator Commentary These Guidelines are from Living Learning Libraries 6th ed. 2015 Select from drop down list Add comments on the in the context of each Guideline library’s performance A proportion of the library budget is allocated to marketing Comments: and promotional activities Library staff participate in marketing and promotion Comments: Local electronic, print and non-print media including Comments: accessible formats are used to promote library services and programs Specific strategies are developed to provide information Comments: about targeted library services and programs, including dissemination of publicity materials in alternate formats and languages other than English Good quality informational, directional and promotional Comments: material is used Library policies are developed, reviewed and revised with Comments: consideration given to their effect on the public library’s relations Partnerships have been formed with local community Comments: organisations, local businesses, State Library of NSW and ALIA to facilitate library marketing and promotion
G5. MARKETING PROMOTION WORKSHEET Library / Branch: Completed by: Date: Objectives To ensure that all members of the community are made aware of library services and programs. To facilitate easy access to library facilities, services and programs for all members of the community. This Guideline should be read in conjunction with G.22, Customer service. Note: Refer also to Living Learning Libraries 6th ed, 2015, Part A, S18, Satisfaction with library services. Guidelines Guidelines These Guidelines are from Living Learning Libraries 6th ed. 2015 Action indicator Select from drop down list Commentary Add comments on the library’s performance in the context of each Guideline A proportion of the library budget is allocated to marketing and promotional activities Comments: Library staff participate in marketing and promotion Comments: Local electronic, print and non-print media including accessible formats are used to promote library services and programs Comments: Specific strategies are developed to provide information about targeted library services and programs, including dissemination of publicity materials in alternate formats and languages other than English Comments: Good quality informational, directional and promotional material is used Comments: Library policies are developed, reviewed and revised with consideration given to their effect on the library’s public relations Comments: Partnerships have been formed with local community organisations, local businesses, State Library of NSW and ALIA to facilitate library marketing and promotion Comments:
g5_worksheet.docx