new Scratch games, particularly the Holiday Scratch series of games to include the $50 Scratch ticket. Attend store grand openings, corporate-hosted tradeshows, sponsor golf tournaments (giveaways, tickets, Dream Machine). Jackpot game promotion support (EZ Match for Cash 5 & Lotto as well as the new Powerball 10X enhancements). Timing Yearlong Budget $20,000 Responsibility Kevin Burke, Jim Donnelly, John Negley Corporate Accounts, Sales, Product, Events & Sponsorships, News Program Area Support Media Relations, Corporate Communications, Cactus Program Vending Optimization and Expansion Description Survey to determine if the placement of vending machines within each chain location is optimal to drive the most revenue. Look for opportunities to place a 2nd vending machine in high traffic/high volume locations, store with more than one entrance etc. Create a comprehensive vending machine out-of-stock report tailored for chain accounts. Install mounted Jackpot signs on existing TVMs especially in grocery and big box retail locations. Continue and expand c-store vending test to drive incremental sales. Identify additional large format stores, travel center locations, large stores with more than one entrance etc. Timing Yearlong Budget N/A Responsibility Kevin Burke, Jim Donnelly, John Negley Program Area Corporate Accounts, Sales Support Program Scratch Ticket Merchandising & Optimization Description Bin Initiative - Review and determine if each store has an
new Scratch games, particularly the Holiday Scratch series of games to include the $50 Scratch ticket. Attend store grand openings, corporate-hosted tradeshows, sponsor golf tournaments (giveaways, tickets, Dream Machine). Jackpot game promotion support (EZ Match for Cash 5 & Lotto as well as the new Powerball 10X enhancements). Timing Yearlong Budget $20,000 Responsibility Program Area Support Kevin Burke, Jim Donnelly, John Negley Corporate Accounts, Sales, Product, Events & Sponsorships, News Media Relations, Corporate Communications, Cactus Program Vending Optimization and Expansion Description Survey to determine if the placement of vending machines within each chain location is optimal to drive the most revenue. Look for opportunities to place a 2nd vending machine in high traffic/high volume locations, store with more than one entrance etc. Create a comprehensive vending machine out-of-stock report tailored for chain accounts. Install mounted Jackpot signs on existing TVMs especially in grocery and big box retail locations. Continue and expand c-store vending test to drive incremental sales. Identify additional large format stores, travel center locations, large stores with more than one entrance etc. Timing Yearlong Budget N/A Responsibility Program Area Support Kevin Burke, Jim Donnelly, John Negley Corporate Accounts, Sales Program Scratch Ticket Merchandising & Optimization Description Bin Initiative - Review and determine if each store has an
fy16_marketing_plan_draft_820_15_1_1.docx