Paper presented on "Getting Something for Nothing: The Effects of Promotions on Reference Price," at the Marketing Science Conference (1989). With Henrianne Sanft and Rita Wheat. Paper presented on "Measuring Customer Satisfaction" at USC's Conference on Customer Satisfaction in the Telecommunications Industry (1988). Co-chair of Special Session on "Research, Teaching, and Professional Issues for Women in Consumer Research" at the Association for Consumer Research Conference (1988). Chair of session on "Schema-Related Effects in Consumer Behavior" at the Association for Consumer Research Conference (1987). Chair of invited speaker session and for session on "Consumer Decision Making and Attitudes" at the American Psychological Association Conference (1985). Chair and discussant for session on "Stimulation, Sensation and Variety Seeking" at the Association for Consumer Research Conference (1984). Chair and presenter for Special Session on "New Conceptions of Consumer Complaining Behavior" at the Association for Consumer Research Conference (1983). Reviewing and Scholarly Evaluation Activities Associate Editor for the 2015 to 2018. Member of the Editorial Journal of Consumer Research, Review Board, 1986 to present. Area Editor for the 2008 through 2011. Member of Editorial Journal of Consumer Psychology, Review Board 1996 to 2003, and 2012 to present. Member of Editorial Review Board, 2011 to 2015. Journal of Marketing, Member of Editorial Review Board, 2014 to 2015. Academy of Marketing Science Review, Member of Editorial Review Board, 1991. Handbook of Consumer Theory and Research, Member of Editorial Board, 1989-1992. Journal of Business Research, Member of Editorial Board, 1986-1988. Journal of the Science, Consulting Editor for 1986-1988. Psychology and Marketing, Buyer Behavior Track Chair for the 1990 American Marketing Association Summer Conference.
Paper presented on "Getting Something for Nothing: The Effects of Promotions on Reference Price," at the Marketing Science Conference (1989). With Henrianne Sanft and Rita Wheat. Paper presented on "Measuring Customer Satisfaction" at USC's Conference on Customer Satisfaction in the Telecommunications Industry (1988). Co-chair of Special Session on "Research, Teaching, and Professional Issues for Women in Consumer Research" at the Association for Consumer Research Conference (1988). Chair of session on "Schema-Related Effects in Consumer Behavior" at the Association for Consumer Research Conference (1987). Chair of invited speaker session and for session on "Consumer Decision Making and Attitudes" at the American Psychological Association Conference (1985). Chair and discussant for session on "Stimulation, Sensation and Variety Seeking" at the Association for Consumer Research Conference (1984). Chair and presenter for Special Session on "New Conceptions of Consumer Complaining Behavior" at the Association for Consumer Research Conference (1983). Reviewing and Scholarly Evaluation Activities Associate Editor for the Journal of Consumer Research, 2015 to 2018. Member of the Editorial Review Board, 1986 to present. Area Editor for the Journal of Consumer Psychology, 2008 through 2011. Member of Editorial Review Board 1996 to 2003, and 2012 to present. Member of Editorial Review Board, Journal of Marketing, 2011 to 2015. Member of Editorial Review Board, Academy of Marketing Science Review, 2014 to 2015. Member of Editorial Review Board, Handbook of Consumer Theory and Research, 1991. Member of Editorial Board, Journal of Business Research, 1989-1992. Member of Editorial Board, Journal of the Science, 1986-1988. Consulting Editor for Psychology and Marketing, 1986-1988. Buyer Behavior Track Chair for the 1990 American Marketing Association Summer Conference.
FolkesVita%20Aug%202018%20web-1.docx