Target Audience Map Communication Target Audience Why Target Them What Influences Them Channels/How to Reach Them Senior leadership in GBV We need their understanding and Reputation of the organization Share AoR advocacy pieces. AoR member organizations support to be most successful Funding opportunities Other meetings/briefings as (policies, processes, funds, risk Their own reputation appropriate in the specific management, and much more). organization. They are the public persona for our Meetings of agency organizations; can be our advocates. executive committees and/or boards. IASC Principals We need their understanding and Policies, standards, initiatives, Principals meet several support to be most successful tools, and other materials they times a year; getting on that (policies, processes, funds, risk have developed or approved agenda means having an management, and much more). This Each year they set their own issue of importance and the group is comprised of senior leaders priority areas for the year support of the IASC from many AoR member working group. Humanitarian principles organizations. Approaches identified by Public perception of the their agency staff in AoR. humanitarian system Emergency Relief Coordinator Priorities for principals’ organizations, to some extent IASC Working Group This is the group that will give IASC Good humanitarian practices Systems in our own approval for the GBV Guidelines. organizations for contact Improvements in coordination with senior leaders (who are IASC Emergency Directors’ This is the group that is increasingly systems Group decision-making and policy-setting members of the working Rapid response to emergencies for final “OK” from the principals’ group). Their own initiatives, policies, group. Members of this group are Face-to-face meetings guides, and other docs (or those from senior leadership in many AoR individually or with the they have approved) (e.g. Rights member organizations. group. Up Front; Centrality of Briefing packs. Protection)
Target Audience Map Target Audience Why Target Them What Influences Them Communication Channels/How to Reach Them Senior leadership in GBV AoR member organizations We need their understanding and support to be most successful (policies, processes, funds, risk management, and much more). They are the public persona for our organizations; can be our advocates. Reputation of the organization Funding opportunities Their own reputation Share AoR advocacy pieces. Other meetings/briefings as appropriate in the specific organization. Meetings of agency executive committees and/or boards. IASC Principals We need their understanding and support to be most successful (policies, processes, funds, risk management, and much more). This group is comprised of senior leaders from many AoR member organizations. Policies, standards, initiatives, tools, and other materials they have developed or approved Each year they set their own priority areas for the year Humanitarian principles Public perception of the humanitarian system Emergency Relief Coordinator Priorities for principals’ organizations, to some extent Principals meet several times a year; getting on that agenda means having an issue of importance and the support of the IASC working group. Approaches identified by their agency staff in AoR. IASC Working Group This is the group that will give IASC approval for the GBV Guidelines. Good humanitarian practices Improvements in coordination systems Rapid response to emergencies Their own initiatives, policies, guides, and other docs (or those they have approved) (e.g. Rights Up Front; Centrality of Protection) Systems in our own organizations for contact with senior leaders (who are members of the working group). Face-to-face meetings individually or with the group. Briefing packs. IASC Emergency Directors’ Group This is the group that is increasingly decision-making and policy-setting for final “OK” from the principals’ group. Members of this group are from senior leadership in many AoR member organizations.
GBV-in-Emergencies_Advocacy-Handbook_final.docx