The number of phone and in person queries regarding the library will decrease measurably The library itself will develop a stronger presence in the community as awareness increases Non-users will become users as measured through an increase of library traffic flow and number of different library cards accessing services Target Audiences The Social Library Project has the ability to reach many different people of many different demographics. The marketing plan for the project, therefore, also has a wide range of target audiences. These audiences are divided into two sub-groups, the internal target audiences and the external target audiences, as follows: Internal Description of Means of Target Reasons for Audience Audience Marketing Targeting Library Board Responsible Word of The board and other for approval mouth and directors Executives of various Flyer and can help library brochure increase projects and presentation funds for the decisions Media project Help in coverage May be more gaining and supportive of allocating the project if funds to the they are a library and part of the its services marketing process (i.e. in the news) Librarians and Employees Word of Will be Library Staff of the library mouth responsible who will Presentation for content,
The number of phone and in person queries regarding the library will decrease measurably The library itself will develop a stronger presence in the community as awareness increases Non-users will become users as measured through an increase of library traffic flow and number of different library cards accessing services Target Audiences The Social Library Project has the ability to reach many different people of many different demographics. The marketing plan for the project, therefore, also has a wide range of target audiences. These audiences are divided into two sub-groups, the internal target audiences and the external target audiences, as follows: Internal Audience Description of Audience Means of Target Marketing Reasons for Targeting Library Board and other Executives Responsible for approval of various library projects and decisions Help in gaining and allocating funds to the library and its services Word of mouth Flyer and brochure presentation Media coverage The board and directors can help increase funds for the project May be more supportive of the project if they are a part of the marketing process (i.e. in the news) Librarians and Library Staff Employees of the library who will Word of mouth Presentation Will be responsible for content,
Final_PMA_Plan.docx