PR Plan DRAFT DATE LOCATION TARGET PRESS THEME STORY Nov and Dec All Local Recruitment Games Time Needs You Are you blue, green, red, or yellow? - launch of Recruitment and games site and reiterating participation Jan All Local web recruitment Specialist press - Connecting the online and live event worlds - Jan All event/show/online Web Games Time digital to outdoor spectacular Jan All Local Recruitment Last Chance to sign up for Olympic Show Audience Feb All Local development Hundreds turn out to Games Taster Session Creating an Olympic Spectacular - Creative April All Feature/regional/national Raising Profile Rehearsal week - Derby Audience Rehearsals begin as preparation for Games Time May Loughborough Local development coming to Loughborough
PR Plan DRAFT DATE LOCATION TARGET PRESS THEME STORY Nov and Dec All Local Recruitment Games Time Needs You Jan All Local Recruitment and web Are you blue, green, red, or yellow? - launch of games site and reiterating participation recruitment Jan All Specialist press - event/show/online Web Connecting the online and live event worlds - Games Time digital to outdoor spectacular Jan All Local Recruitment Last Chance to sign up for Olympic Show Feb All Local Audience development Hundreds turn out to Games Taster Session April All Feature/regional/national Raising Profile Creating an Olympic Spectacular - Creative Rehearsal week - Derby May Loughborough Local Audience development Rehearsals begin as preparation for Games Time coming to Loughborough
Games%20Time%20Marketing%20and%20PR%20Action%20Plan.docx