PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Allocated Responsible Area Indicator/ Information Targets Budget Business Unit Measure For 2016/17 Quarterly Milestone R’000 1st 2nd 3rd 4th Celebrate Citizenship Leverage 2.2.3 Digital Digital Digital Digital 1000 Marketing & national days index and Days of Leverage campaign in campaign in campaign in campaign in Comms of significance pride. significance media support of: support of: support of: support of: through own partnerships Freedom Service 16 Days of Human and key and Month; Month; Activism; Rights Day. stakeholder implement a Africa Heritage Arrive Alive. programmes. digital Month; Youth Month; campaign to Month Women’s drive Month. national pride.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th Celebrate national days of significance Citizenship index and pride. Leverage Days of significance through own and key stakeholder programmes. 2.2.3 Leverage media partnerships and implement a digital campaign to drive national pride. Digital campaign in support of: Freedom Month; Africa Month; Youth Month Digital campaign in support of: Service Month; Heritage Month; Women’s Month. Digital campaign in support of: 16 Days of Activism; Arrive Alive. Digital campaign in support of: Human Rights Day. 1000 Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx