Table Three Aggregate Models of Appeal Tweets Appeal for Action Marginal Effect2 Variable Model A1 Model B Model C General Statements -0.81** -0.76** -0.77** Any Issue Content -0.205 (0.037)3 (0.038) (0.039) 0.02 -0.02 -0.03 Mention Party (0.039) (0.040) (0.040) -0.24** -0.21** -0.19** Mention Ideology -0.056 (0.043) (0.045) (0.046) -0.18** -0.32** -0.33** Mention Elite -0.095 (0.039) (0.041) (0.041) Election Statements 0.06 0.06 Direct Reader Interaction (0.046) (0.047) -0.34** -0.35** Mention Opponent -0.103 (0.036) (0.037) 0.33** 0.32** Mention Event +0.109 (0.036) (0.036) 0.67** 0.69** Mention Media +0.244 (0.039) (0.039) -0.04 -0.03 Mention Election Status (0.048) (0.049) Candidate Characteristics Candidate Level Covariates? No No Yes -0.41** -0.50** -0.42** Constant (0.017) (0.022) (0.077) N 10,398 Pseudo R Squared 0.049 0.084 0.090 PRE 0.00 7.89 7.56 p < **0.01 *0.05 1Results of probit regression models. 2Based on Model C. Other covariates held at their mean values. 3Standard errors reported in parentheses.
Table Three Aggregate Models of Appeal Tweets Variable Appeal for Action Marginal Effect2 Model A1 Model B Model C General Statements Any Issue Content -0.81** (0.037)3 -0.76** (0.038) -0.77** (0.039) -0.205 Mention Party 0.02 (0.039) -0.02 (0.040) -0.03 (0.040) Mention Ideology -0.24** (0.043) -0.21** (0.045) -0.19** (0.046) -0.056 Mention Elite -0.18** (0.039) -0.32** (0.041) -0.33** (0.041) -0.095 Election Statements Direct Reader Interaction 0.06 (0.046) 0.06 (0.047) Mention Opponent -0.34** (0.036) -0.35** (0.037) -0.103 Mention Event 0.33** (0.036) 0.32** (0.036) +0.109 Mention Media 0.67** (0.039) 0.69** (0.039) +0.244 Mention Election Status -0.04 (0.048) -0.03 (0.049) Candidate Characteristics Candidate Level Covariates? No No Yes Constant -0.41** (0.017) -0.50** (0.022) -0.42** (0.077) N 10,398 Pseudo R Squared 0.049 0.084 0.090 PRE 0.00 7.89 7.56 p < **0.01 *0.05 1Results of probit regression models. 2Based on Model C. Other covariates held at their mean values. 3Standard errors reported in parentheses.
Georgetown-Draft-10.28.14.docx