Inclusion of Games Time in all partner publications including newsletters, what’s-on guides, web calendars etc. 10 significant regional press articles (half page and larger) detailing Games Time and Deda Producing 1 significant national press article detailing Games Time and Deda Producing Games site online January 2012 300 Facebook ‘likes’ by October 2012 600 Twitter followers by October 2012 1 new facebook and website update story each week from April to October 2012 Marketing Action Plan Objective Action Location Timescale Outcome Lead Target addressed Securing 200 – 250 Effectively communicate all Collate local press 3x list of press and expressions of interest participatory opportunities to a contacts from local media contacts - from each location by defined geographical area for each partner Loughborough, January 2012 – 600 – 750 in show organisations All Nov Northampton, Derby NB total Ensure funders and other key 10 significant regional stakeholders brand and Media release press articles (half page communications guidelines are specific to each and larger) detailing adhered to through all Games Time location produced Games Time and Deda external facing communications 'recruiting now' All Nov 3x local media pieces NB Producing
Inclusion of Games Time in all partner publications including newsletters, what’s-on guides, web calendars etc. 10 significant regional press articles (half page and larger) detailing Games Time and Deda Producing 1 significant national press article detailing Games Time and Deda Producing Games site online January 2012 300 Facebook ‘likes’ by October 2012 600 Twitter followers by October 2012 1 new facebook and website update story each week from April to October 2012 Marketing Action Plan Objective Action Location Timescale Outcome Lead Target addressed Effectively communicate all participatory opportunities to a defined geographical area for each show Collate local press contacts from local partner organisations All Nov 3x list of press and media contacts - Loughborough, Northampton, Derby NB Securing 200 – 250 expressions of interest from each location by 2012 – 600 – 750 in total Ensure funders and other key stakeholders brand and communications guidelines are adhered to through all Games Time external facing communications Media release specific to each location produced 'recruiting now' All Nov 3x local media pieces NB 10 significant regional press articles (half page and larger) detailing Games Time and Deda Producing January
Games%20Time%20Marketing%20and%20PR%20Action%20Plan.docx