Definition of the Problem A Bird’s-eye View The web site for the University of Missouri-St. Louis (UMSL) is about five years old, and is starting to feel out of date. A lot of university web sites have been updated in this time frame, and while the UMSL web site is generally regarded by the administration as sufficient to get by, the administration has become concerned that the dated look and feel is giving potential students, employees and donors an image that does not live up to the overall quality of the environment and education at UMSL. There are further concerns that UMSL is not doing enough to embrace Web 2.0 technologies , such as social networking, blogs and podcasts. Upon closer examination of the problem, the team has web discovered additional problems with UMSL’s presence: There are two people on campus who are designated as campus-wide web designers. These two people are responsible for the look and feel of the UMSL web site, as well as the UMSL home page, a number of additional divisional pages, and support for the designers of all
Definition of the Problem A Bird’s-eye View The web site for the University of Missouri-St. Louis (UMSL) is about five years old, and is starting to feel out of date. A lot of university web sites have been updated in this time frame, and while the UMSL web site is generally regarded by the administration as sufficient to get by, the administration has become concerned that the dated look and feel is giving potential students, employees and donors an image that does not live up to the overall quality of the environment and education at UMSL. There are further concerns that UMSL is not doing enough to embrace Web 2.0 technologies , such as social networking, blogs and podcasts. Upon closer examination of the problem, the team has discovered additional problems with UMSL’s web presence: There are two people on campus who are designated as campus-wide web designers. These two people are responsible for the look and feel of the UMSL web site, as well as the UMSL home page, a number of additional divisional pages, and support for the designers of all
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