PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Allocated Responsible Area Indicator/ Information Targets Budget Business Unit Measure For R’000 2016/17 Quarterly Milestone 1st 2nd 3rd 4th In- market of In market 2.3.2 In In market In market In market In market 3500 Marketing activations in- market activations market activations activations activations activations and Comms in the USA, engagement. in: USA, activations in: in: strategic in: strategic in: UK, China, UK, China in: UK, strategic markets. markets. strategic and and on the USA, China, markets. markets. continent. continent. UAE and on the continent.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th In- market activations in the USA, UK, China, and continent. of in- market engagement. In market activations in: USA, UK, China and on the continent. 2.3.2 In market activations in: UK, USA, China, UAE and on the continent. In market activations in: strategic markets. In market activations in: strategic markets. In market activations in: strategic markets. In market activations in: strategic markets. 3500 Marketing and Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx