Weeks Reading assignments Quizzes & Assignments (due 11:59pm)* Week 1 Chapter 1 World of Due Wednesday 1/10: – (1/8-1/14) Marketing Student course agreement Discussion Forum: Self-intro Due Sunday 1/14: Chp 1 Video Toms Shoes – Chp 1 Mini Sim Creating Value – Chp 1 quiz Week 2 Chapter 4 Market Research Due Wednesday 1/17: – (1/15-1/21) Chp 4 Mini Sim Market research – Chp 4 quiz Chapter 5 Market Analytic Due Sunday 1/21: – Chp 5 Mini Sim Big data – Chp 5 quiz Week 3 Chapter 6 Understand Due Wednesday 1/24: – (1/22-1/28) Markets Discussion Forum: Gamification Due Sunday 1/28: Chp 6 Video Eaton – Chp 6 Mini Sim Buyer decision process – Chp 6 quiz Week 4 Chapter 7 Segmentation Due Wednesday 1/31: – (1/29-2/4) Chp 7 Video NutriSystem – Chp 7 Mini Sim Segmentation – Chp 7 quiz Chapter 8 New Product Due Sunday 2/4: – Development 4P review: Chp 1 Mini Sim Marketing Mix – Chp 8 Video Honest Tea – Chp 8 quiz Week 5 Chapter 9 Product Strategy Due Wednesday 2/7: – (2/5-2/11) and Branding Chp 9 Video Fiber One – Chp 9 Mini Sim Product Life Cycle – Chp 9 quiz Due Sunday 2/11: Discussion Forum: PLC
Weeks Reading assignments Quizzes & Assignments (due 11:59pm)* Week 1 (1/8-1/14) Chapter 1 – World of Marketing Due Wednesday 1/10: Student course agreement Discussion Forum: Self-intro Due Sunday 1/14: Chp 1 Video – Toms Shoes Chp 1 Mini Sim – Creating Value Chp 1 quiz Week 2 (1/15-1/21) Chapter 4 – Market Research Due Wednesday 1/17: Chp 4 Mini Sim – Market research Chp 4 quiz Chapter 5 – Market Analytic Due Sunday 1/21: Chp 5 Mini Sim – Big data Chp 5 quiz Week 3 (1/22-1/28) Chapter 6 – Understand Markets Due Wednesday 1/24: Discussion Forum: Gamification Due Sunday 1/28: Chp 6 Video – Eaton Chp 6 Mini Sim – Buyer decision process Chp 6 quiz Week 4 (1/29-2/4) Chapter 7 – Segmentation Due Wednesday 1/31: Chp 7 Video – NutriSystem Chp 7 Mini Sim – Segmentation Chp 7 quiz Chapter 8 – New Product Development Due Sunday 2/4: 4P review: Chp 1 Mini Sim – Marketing Mix Chp 8 Video – Honest Tea Chp 8 quiz Week 5 (2/5-2/11) Chapter 9 – Product Strategy and Branding Due Wednesday 2/7: Chp 9 Video – Fiber One Chp 9 Mini Sim – Product Life Cycle Chp 9 quiz Due Sunday 2/11: Discussion Forum: PLC
Garbe_BUS-90-63Z_Winter2017.docx