either use or and delivering contribute to demonstration reference the social of use of the services, and media sites social media more on the sites sites Want staff on board and eager as possible so that sites are well maintained, attractive, and useful to users Library Members of Word of As community Volunteers the mouth members looking community Flyers and to help the who come to brochures library, they can the library to Presentation play a strong help in of social role in spreading various ways media sites word about the social media presence out into the community Fig. 1. Table shows the Internal Target Audiences of the Marketing Plan, along with audience description, means of targeting and reasons for targeting. External Audience Means of Target Reasons for Targeting Audience Description Marketing Current Members of Word of Current users Library the mouth can spread word Users/Adults community Brochures of their who use the and flyers experiences to library and/or Library others its web website Current users presence may find certain new web access sites more convenient or
either use or contribute to the social media sites and demonstration of use of the social media sites delivering reference services, and more on the sites Want staff on board and eager as possible so that sites are well maintained, attractive, and useful to users Library Volunteers Members of the community who come to the library to help in various ways Word of mouth Flyers and brochures Presentation of social media sites As community members looking to help the library, they can play a strong role in spreading word about the social media presence out into the community Fig. 1. Table shows the Internal Target Audiences of the Marketing Plan, along with audience description, means of targeting and reasons for targeting. External Audience Audience Description Means of Target Marketing Reasons for Targeting Current Library Users/Adults Members of the community who use the library and/or its web presence Word of mouth Brochures and flyers Library website Current users can spread word of their experiences to others Current users may find certain new web access sites more convenient or
Final_PMA_Plan.docx