PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Baseline Annual Targets Responsible Area Information For 2016/17 Business Unit Indicator/ Measure Quarterly Milestone 1st 2nd 3rd 4th Alignment to Number Implement Brand 2.5.2 Brand Brand Brand Brand 1500 Marketing & the nation of Brand and message Training of alignment alignment alignment alignment Comms brand alignment alignment stakeholders in the training in training in training in training corporate training training province. provinces. provinces. provinces. in identity (CI) sessions. programme and messaging (including by Masterclass and stakeholders. PYP) for country and provincial communicators.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Responsible Business Unit 1st 2nd 3rd 4th Alignment to the nation brand corporate identity (CI) and messaging by stakeholders. Number of Brand alignment training sessions. Implement Brand and message alignment training programme (including Masterclass and PYP) for country and provincial communicators. 2.5.2 Training of stakeholders in the province. Brand alignment training in provinces. Brand alignment training in provinces. Brand alignment training in provinces. Brand alignment training in 1500 Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx