PROVIDE A HIGH QUALITY, SUSTAINABLE, CAYMANIAN TOURISM 7.3 Policy priority areas PRODUCT To become a leader in sustainable practices To upgrade accommodation The policy objective To enhance local attractions To offer a range of high quality visitor accommodation, attractions and activities and a To provide access to arts and culture level of service that is distinctively Caymanian to attract the discerning, affluent visitor, To enhance interpretation of heritage and culture encouraging them to return and promote the to others. To establish a Cayman Pride initiative Action point Priority Responsibility Timescale 1 Encourage tourism operators to adopt enhanced environmental management systems and promote environmental 1 Plan, CIDOT, 1-5 messages to guests. Require operators to submit their environmental policy as part of the licensing applications. DOE, DEH, utility companies 2 Consider fiscal incentives for visitor accommodation along with appropriate advisory services. 1 Ministry, CIDOT, 1-2 ‘greening’ DoE 3 Lobby for enhanced access to sustainable energy sources. 1 CIDOT, DoE, 1-2 CUC, Ministry 4 Support local agricultural and other relevant produce initiatives and help promote links with the tourism sector. 1 CIDOT, MAg, 1-5 5 Pro-actively seek out and incentivise appropriate developers and site opportunities for high quality, scale-appropriate 1 CIDOT, CIIB, ChC 1-5 accommodation development, particularly for the Go East area and Cayman Brac. 6 Amend regulations and introduce new minimum standards for licensing visitor accommodation to raise overall standards. 1 CIDOT/HLB, 1-3 This should include an environmental policy, provision for the disabled, a contingency disaster plan and an approved staff PSTA, ChC training scheme. 7 Consider, with the private sector, the concept of a (voluntary) accommodation classification and grading scheme for the 2 CIDOT, PSTA, 1-5 tied into a regional scheme, if appropriate; and institute an annual award scheme for different classes of accommodation. ChC, HLB 8 Institute visitor audits at all attractions including public beaches. Specific attention should be paid to staff training, retailing 1 CIDOT, TAB, NT 1-3 and the opportunity for the sale of local produce, interpretation of local heritage, provision for those with disabilities etc. et al 9 Investigate opportunities for indigenous, new high quality attractions and events and prepare feasibility studies. 2 CIDOT, , NCF, 1-5 TAB
7.3 PROVIDE A HIGH QUALITY, SUSTAINABLE, CAYMANIAN TOURISM PRODUCT The policy objective To offer a range of high quality visitor accommodation, attractions and activities and a level of service that is distinctively Caymanian to attract the discerning, affluent visitor, encouraging them to return and promote the to others. Policy priority areas To become a leader in sustainable practices To upgrade accommodation To enhance local attractions To provide access to arts and culture To enhance interpretation of heritage and culture To establish a Cayman Pride initiative Action point Priority Responsibility Timescale 1 Encourage tourism operators to adopt enhanced environmental management systems and promote environmental messages to guests. Require operators to submit their environmental policy as part of the licensing applications. 1 Plan, CIDOT, DOE, DEH, utility companies 1-5 2 Consider fiscal incentives for ‘greening’ visitor accommodation along with appropriate advisory services. 1 Ministry, CIDOT, DoE 1-2 3 Lobby for enhanced access to sustainable energy sources. 1 CIDOT, DoE, CUC, Ministry 1-2 4 Support local agricultural and other relevant produce initiatives and help promote links with the tourism sector. 1 CIDOT, MAg, 1-5 5 Pro-actively seek out and incentivise appropriate developers and site opportunities for high quality, scale-appropriate accommodation development, particularly for the Go East area and Cayman Brac. 1 CIDOT, CIIB, ChC 1-5 6 Amend regulations and introduce new minimum standards for licensing visitor accommodation to raise overall standards. This should include an environmental policy, provision for the disabled, a contingency disaster plan and an approved staff training scheme. 1 CIDOT/HLB, PSTA, ChC 1-3 7 Consider, with the private sector, the concept of a (voluntary) accommodation classification and grading scheme for the tied into a regional scheme, if appropriate; and institute an annual award scheme for different classes of accommodation. 2 CIDOT, PSTA, ChC, HLB 1-5 8 Institute visitor audits at all attractions including public beaches. Specific attention should be paid to staff training, retailing and the opportunity for the sale of local produce, interpretation of local heritage, provision for those with disabilities etc. 1 CIDOT, TAB, NT et al 1-3 9 Investigate opportunities for indigenous, new high quality attractions and events and prepare feasibility studies. 2 CIDOT, , NCF, TAB 1-5
FINAL-NTMP(2009-13).docx