PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Allocated Responsible Indicator/ Information Targets Budget Business Unit Measure For R’000 2016/17 Quarterly Milestone 1st 2nd 3rd 4th Implement Implemented Updating of 2.4.2 Key Key Key Key N/A Marketing & comprehensive Country Country messages messages messages messages Comms and regularly communications messaging and messaging developed developed developed to developed updated programmes to ongoing updated to position to position position the to position Country Manage issues development and key the nation the nation nation brand the nation messaging impacting the of key messages brand brand positively. brand framework. reputation of messages to developed positively. positively. positively. the country position the to position country the nation positively. brand positively.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th Implement comprehensive communications programmes to Manage issues impacting the reputation of the country Implemented and regularly updated Country messaging framework. Updating of Country messaging and ongoing development of key messages to position the country positively. 2.4.2 Country messaging updated and key messages developed to position the nation brand positively. Key messages developed to position the nation brand positively. Key messages developed to position the nation brand positively. Key messages developed to position the nation brand positively. Key messages developed to position the nation brand positively. N/A Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx