Incremental Sales [No Price Reduction] = Incremental Sales [Any Merchandising] – Incremental Sales [Any Price Reduction] Incremental Sales is not reported for the casual condition “No Merch.” Algorithm Opportunity Dollars Measures Opportunity Dollars m2_205 Definition This measure estimates the additional Dollar sales that a product would have if it had 100% distribution. Calculation ((Dollar  ACV Weighted Distribution) * 100) - Dollar Sales Common Uses To evaluate the potential gain in dollars that may result from increasing distribution to 100%. Usage Notes This measure is only available for causal condition “Total.”
Incremental Sales [No Price Reduction] = Incremental Sales [Any Merchandising] – Incremental Sales [Any Price Reduction] Incremental Sales is not reported for the casual condition “No Merch.” Algorithm Opportunity Dollars Measures Opportunity Dollars m2_205 Definition This measure estimates the additional Dollar sales that a product would have if it had 100% distribution. Calculation ((Dollar Weighted Distribution) * 100) - Dollar Sales Common Uses To evaluate the potential gain in dollars that may result from increasing distribution to 100%. Usage Notes This measure is only available for causal condition “Total.” ACV 
GUIDE_TO_LIQUID_DATA_CERTIFIED_POS_MEASURES_2015_07.docx