Vargo, S.L. and Lusch, R.F. (2004) to a New Dominant Logic for ‘Evolving Marketing’, 68(January):1-17. Journal of Marketing Vargo, S.L. and Lusch, R.F. (2006) Logic As A Foundation For A ‘Service-Dominant General in R.F. Lusch, S.L. Vargo (eds), Theory’, The Service Dominant Logic of Marketing: pp. 406-420, Armonk, New York: M.E. Sharpe. Dialog, Debate and Directions, Vargo, S.L. and Lusch, R.F. (2008) Logic: Continuing the ‘Service-dominant Evolution’, 36(1): 1-10. Journal of the Academy of Marketing Science Vargo, S.L. and Lusch, R.F. (2011) All B2B and A Systems ‘It's Beyond…: Toward Perspective Of The 40 (2):181 - 187. Industrial Marketing Management, Market’, Vargo, S. L., Maglio, P. P., Akaka, M. A. value and value co-creation: A service (2008). ‘On systems and service logic 26: 145-152. European Management Journal perspective.’ Webster, F.E. (2002) Market-Driven Management: How to Define, Develop and Deliver 2nd ed., Hoboken, NJ: John Wiley & Sons. Customer Value, Wieland, H., Polese, F., Vargo, S.L. and Lusch, R.F. (2012) a Service (Eco)Systems ‘Toward Perspective on Value International Journal of Service Science, Management, Creation’, 3(3): 2-25. Engineering, and Technology Wilkinson, I. History of Network and Channels Thinking in Marketing in the 20th (2001) ‘A 9(2): 23-52. Australasian Marketing Journal Century’, Yiu, C. and Yau, Y. (2006) Ecological Framework for the Strategic Positioning of a ‘An Journal of Retail and Leisure Property 5(4): 270-280. Shopping Mall’, Zaltman, G., LeMasters, K. and Heffring, M. (1982) New Theory Construction in Marketing. York, NY: Wiley.
Vargo, S.L. and Lusch, R.F. (2004) ‘Evolving to a New Dominant Logic for Marketing’, Journal of Marketing 68(January):1-17. Vargo, S.L. and Lusch, R.F. (2006) ‘Service-Dominant Logic As A Foundation For A General Theory’, in R.F. Lusch, S.L. Vargo (eds), The Service Dominant Logic of Marketing: Dialog, Debate and Directions, pp. 406-420, Armonk, New York: M.E. Sharpe. Vargo, S.L. and Lusch, R.F. (2008) ‘Service-dominant Logic: Continuing the Evolution’, Journal of the Academy of Marketing Science 36(1): 1-10. Vargo, S.L. and Lusch, R.F. (2011) ‘It's All B2B and Beyond…: Toward A Systems Perspective Of The Market’, Industrial Marketing Management, 40 (2):181 - 187. Vargo, S. L., Maglio, P. P., Akaka, M. A. (2008). ‘On value and value co-creation: A service systems and service logic perspective.’ European Management Journal 26: 145-152. Webster, F.E. (2002) Market-Driven Management: How to Define, Develop and Deliver Customer Value, 2nd ed., Hoboken, NJ: John Wiley & Sons. Wieland, H., Polese, F., Vargo, S.L. and Lusch, R.F. (2012) ‘Toward a Service (Eco)Systems Perspective on Value Creation’, International Journal of Service Science, Management, Engineering, and Technology 3(3): 2-25. Wilkinson, I. (2001) ‘A History of Network and Channels Thinking in Marketing in the 20th Century’, Australasian Marketing Journal 9(2): 23-52. Yiu, C. and Yau, Y. (2006) ‘An Ecological Framework for the Strategic Positioning of a Shopping Mall’, Journal of Retail and Leisure Property 5(4): 270-280. Zaltman, G., LeMasters, K. and Heffring, M. (1982) Theory Construction in Marketing. New York, NY: Wiley.
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