**Note: The instructor reserves the right to modify class activities. The dates of assigned course readings will remain constant. Week Topic/Assignments Readings # 1 Welcome & Course Overview Required Readings: D2L Articles 2 Introduction to Event Management in Athletics and Higher Education Required Readings: Graham, & Goldblatt Chpt. 1-4 3 Required Readings: Developing Partnerships: Across Campus Shilbury, Quick, & Westerbeek, Chpt. 1-3 4 Required Readings: Developing Partnerships: Outside Agencies Shilbury, Quick, & Westerbeek, Chpt. 5-7 5 NCAA Division I, II and III Policies: Hosting Championship Events Required Readings: D2L Readings 6 Marketing Principles Applied to Athletics Required Readings: Shilbury, Quick, & Westerbeek, Chpt. 8-10 7 Reviewing and Evaluating Marketing Plans Required Readings: D2L Handouts 8 NCAA Division I, II, and III Policies: Marketing Athletics Events Required Readings: Graham, & Goldblatt Chpt. 5-7 9 Sports Information and Media Relationships Required Readings: Graham & Goldblatt Chpt. 8-10 10 Required Readings: The Changing Landscape of Athletics Marketing and Sponsorship Stotlar Chpt. 1-4 11 Sponsorship Principals Applied to Athletics Required Readings: Stotlar Chpt. 5-7 12 Reviewing and Evaluating Sponsorship Plans Required Reading: Stotlar Chpt. 8-10 13 NCAA Division I, II, and III Policies: Sponsorship Required Readings: D2L Readings 14 Risk Management Required Readings:
**Note: The instructor reserves the right to modify class activities. The dates of assigned course readings will remain constant. Week # Topic/Assignments Readings 1 Welcome & Course Overview Required Readings: D2L Articles 2 Introduction to Event Management in Athletics and Higher Education Required Readings: Graham, & Goldblatt Chpt. 1-4 3 Developing Partnerships: Across Campus Required Readings: Shilbury, Quick, & Westerbeek, Chpt. 1-3 4 Developing Partnerships: Outside Agencies Required Readings: Shilbury, Quick, & Westerbeek, Chpt. 5-7 5 NCAA Division I, II and III Policies: Hosting Championship Events Required Readings: D2L Readings 6 Marketing Principles Applied to Athletics Required Readings: Shilbury, Quick, & Westerbeek, Chpt. 8-10 7 Reviewing and Evaluating Marketing Plans Required Readings: D2L Handouts 8 NCAA Division I, II, and III Policies: Marketing Athletics Events Required Readings: Graham, & Goldblatt Chpt. 5-7 9 Sports Information and Media Relationships Required Readings: Graham & Goldblatt Chpt. 8-10 10 The Changing Landscape of Athletics Marketing and Sponsorship Required Readings: Stotlar Chpt. 1-4 11 Sponsorship Principals Applied to Athletics Required Readings: Stotlar Chpt. 5-7 12 Reviewing and Evaluating Sponsorship Plans Required Reading: Stotlar Chpt. 8-10 13 NCAA Division I, II, and III Policies: Sponsorship Required Readings: D2L Readings 14 Risk Management Required Readings:
Form3_HELEAD_732.docx