Do you have the Right Needs? Interview Folks from the Target Customer Group & Record the Data Name of Potential Get Better by Close and not Hit, not Pick Up Comments Customer asked Regular practice Costly Want to practice in back yard 1. Jeff Y Y Y Hate finding balls Want to practice in park 2. Joan Y Y N Picking up is nice break Want to practice in any small space 3. Jill Y Y Y Lose so many balls 4. Joe Y Y Y Want to practice in back yard Want to practice in front yard 5. Jack Y Y Y Balls always get lost Want to practice in back yard 6. Jane Y Y Y Hard to find balls Like the drive to the course 7. Jim Y N Y Lose 3 of every 6 balls Do you have the Right Features?
Do you have the Right Needs? Interview Folks from the Target Customer Group & Record the Data Name of Potential Customer asked Get Better by Regular practice Close and not Costly Hit, not Pick Up Comments 1. Jeff Y Y Y Want to practice in back yard Hate finding balls 2. Joan Y Y N Want to practice in park Picking up is nice break 3. Jill Y Y Y Want to practice in any small space Lose so many balls 4. Joe Y Y Y Want to practice in back yard 5. Jack Y Y Y Want to practice in front yard Balls always get lost 6. Jane Y Y Y Want to practice in back yard Hard to find balls 7. Jim Y N Y Like the drive to the course Lose 3 of every 6 balls Do you have the Right Features?
Golf%20Ball%20Customer%20Discovery%20Example.docx