networks? How gender and age shape Journal of advertising receptivity”. ISSN 0021-8499, 2011, Volume 51, Issue 1, pp. 258 275 research, – Li, K., Idemudia, E.C., Lin, Z., Yu, Y. (2012). framework for intermediated online “A targeted advertising with banner ranking Information Systems and mechanism”. ISSN 1617-9846, 06/2012, Volume 10, Issue 2, pp. 183 e-Business Management, – 200 Mackenzie, S.B., Lutz, empirical examination of the structural R.J. (1989). “An antecedents of attitude toward the ad in an advertising pretesting context”. Journal of Vol. 53, No. 2 (Apr., 1989), pp. 48-65 Marketing, Malte, B., Andrea, S. (2010). advertising effectiveness: a cross-cultural “Online ISSN 2040-7122, Journal of Research in Interactive Marketing, comparison”. 2010, Volume 4, Issue 3, pp. 176 - 196 McKenzie, S.B., Lutz, R., Belch, G.E. (1986). Role of Attitude Toward the Ad “The as a Mediator of Advertising Effectiveness: A Test of Competing Explanations”. Vol. 23, No. 2., pp. 130-143 Journal of Marketing Research, Newsorn (2012). with Regression USP 654 Data “Testing Mediation Analysis” . analysis II Pavlou, A.P., Stewart, the effects and effectiveness of W.D. (2000). “Measuring interactive advertising: A research ISSN Journal of Interactive Advertising, agenda”. 1525-2019, Fall 2000, Volume 1, No.1 Phelps, J.E., Nowak, and Consequences of Consumer G.J. (2001) “Antecedents Privacy Concerns: An Vol. Journal of Interactive Marketing, Empirical Investigation”. 15, No. 4, pp. 2-17
networks? How gender and age shape receptivity”. Journal of advertising research, ISSN 0021-8499, 2011, Volume 51, Issue 1, pp. 258 – 275 Li, K., Idemudia, E.C., Lin, Z., Yu, Y. (2012). “A framework for intermediated online targeted advertising with banner ranking mechanism”. Information Systems and e-Business Management, ISSN 1617-9846, 06/2012, Volume 10, Issue 2, pp. 183 – 200 Mackenzie, S.B., Lutz, R.J. (1989). “An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context”. Journal of Marketing, Vol. 53, No. 2 (Apr., 1989), pp. 48-65 Malte, B., Andrea, S. (2010). “Online advertising effectiveness: a cross-cultural comparison”. Journal of Research in Interactive Marketing, ISSN 2040-7122, 2010, Volume 4, Issue 3, pp. 176 - 196 McKenzie, S.B., Lutz, R., Belch, G.E. (1986). “The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations”. Journal of Marketing Research, Vol. 23, No. 2., pp. 130-143 Newsorn (2012). “Testing Mediation with Regression Analysis” . USP 654 Data analysis II Pavlou, A.P., Stewart, W.D. (2000). “Measuring the effects and effectiveness of interactive advertising: A research agenda”. Journal of Interactive Advertising, ISSN 1525-2019, Fall 2000, Volume 1, No.1 Phelps, J.E., Nowak, G.J. (2001) “Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation”. Journal of Interactive Marketing, Vol. 15, No. 4, pp. 2-17
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