Devereux argues that ideological analysis is essential and necessary within media studies (Devereux 2003:151). Media institutions are increasingly owned by a few media conglomerates. Media concentration and conglomeration have serious implications, since they result in a reduction of diversity of cultural goods in (Murdock and Golding 1995:201) “the circulation” Consequently, there is often politically unbalanced range of news (Devereux “a media” 2003:101). There are a number of factors that further compound this problem. First, audience members are exposed to ever-more complex media texts. Further, these texts tend to be imbued with ideological principles. (Devereux pp.151-152). At this point, we might ask what an ideology is. Thompson argues that ‘Ideology, broadly speaking, is meaning in the service of In an power’ (Thompson, 1990:267). Laughey’s view, it is a set of ideas, norms, values, and beliefs set forth by a particular social group, “ideology institution, culture or argues that when media texts are driven by religion” (2007:201). Van Dijk, ideologies they are they organize and legitimize the or ‘self-serving’, ‘social cognitions’ knowledge-aims, interests, values, norms and identity of members within specific organizations, social groups, corporations and institutions (2001:198). Early interpretations of ideology were somewhat restricted. Marx framed his understanding of ideology within a canon of ideas that hinged around macro-sociology. He charted a problematic issue in around ownership of the of in a specific The German Ideology “means production” social formation, and the determinant relationship this has with the ruling ideas of an epoch (Marx and Engels: 1976). Marx stated that class which is the ruling material force of society “the is at the same time its ruling and, ideas of the ruling class intellectual force” consequently, “...the are in every epoch the ruling This is a consequence of the structure of society, as ideas”. “the
Devereux argues that ideological analysis is essential and necessary within media studies (Devereux 2003:151). Media institutions are increasingly owned by a few media conglomerates. Media concentration and conglomeration have serious implications, since they result in a reduction of “the diversity of cultural goods in circulation” (Murdock and Golding 1995:201) Consequently, there is often “a politically unbalanced range of news media” (Devereux 2003:101). There are a number of factors that further compound this problem. First, audience members are exposed to ever-more complex media texts. Further, these texts tend to be imbued with ideological principles. (Devereux pp.151-152). At this point, we might ask what an ideology is. Thompson argues that ‘Ideology, broadly speaking, is meaning in the service of power’ (Thompson, 1990:267). In Laughey’s view, an “ideology it is a set of ideas, norms, values, and beliefs set forth by a particular social group, institution, culture or religion” (2007:201). Van Dijk, argues that when media texts are driven by ideologies they are ‘self-serving’, they organize and legitimize the ‘social cognitions’ or knowledge-aims, interests, values, norms and identity of members within specific organizations, social groups, corporations and institutions (2001:198). Early interpretations of ideology were somewhat restricted. Marx framed his understanding of ideology within a canon of ideas that hinged around macro-sociology. He charted a problematic issue in The German Ideology around ownership of the “means of production” in a specific social formation, and the determinant relationship this has with the ruling ideas of an epoch (Marx and Engels: 1976). Marx stated that “the class which is the ruling material force of society is at the same time its ruling intellectual force” and, consequently, “...the ideas of the ruling class are in every epoch the ruling ideas”. This is a consequence of the structure of society, as “the
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