Bright, L.F., Daugherty, T. (2012). customization impact advertising “Does effectiveness? An exploratory study of consumer perceptions of advertising in customized online Journal of marketing environments”. ISSN 1352-7266, 2012, Volume 18, Issue 1, pp. 19 37 communications, – for Control and Achievement-Related Burger, J.M. (1985). “Desire Behaviors”. ISSN 0022-3514, Journal of Personality and Social Psychology, 06/1985, Volume 48, Issue 6, pp. 1520 1533 – Burger, J.M. (1986). for Control and the illusion of Control: The Effects of “Desire Familiarity and Sequence of 20, Journal of Research in personality, Outcomes”. 66-76 Mail Surveys: A Replication and Carpenter, E.H. (1974). “Personalizing ISSN 0033-362X, The Public Opinion Quarterly, Reassessment”. 12/1974, Volume 38, Issue 4, pp. 614 620 – Behavioral Chen, Y., Pavlov, D., Canny, J. (2009). “Large-Scale Targeting”. Proceedings of the 15th ACM SIGKDD international conference on knowledge 06/2009, KDD '09, ISBN 9781605584959, pp. 209 218 discovery and data mining, – Cheung, C.M.K., Chiu, P.Y., Lee, Social Networks: Why Do M.K.O. (2011). “Online Vol. 27, No. 4, pp. Computers in Human Behavior, Students Use Facebook”. 1337-1343 Do People Avoid Advertising on the Journal of Cho, C.H. (2004). “Why Internet?”. Vol. 33, No. 4, pp. 89-97 Advertising, Did They Get My Name?": An Exploratory Investigation Culnan, M.J. (1993). “"How
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