Generation X Tourism Food preference They were born Gen X makes up 31% of Many people in this between 1965-79, in all leisure travelers and group prefer fast food, a period with 36% of all business especially hamburgers. increased divorce, travelers in United They cite branded foods big layoffs and States. more than the other decreased job They take an average of generations, including security, increased 3.5 leisure trips and 6.9 favorite packaged consumerism, and business trips per year. cookies, ice creams, extensive Gen X is more likely to candies and snacks. advertising. travel with children than They concern about the They are other generations. branding and quality of preoccupied with They tend to use Internet wine and are willing to material to search travel spend more on wine possessions and information. consumption. shopping. They are They want the need of They consider wine driven by consistent fun and seek unique consumption as kinds of goals to make experience in their ‘sophistication’. money and buy travels. consumer products. The preferred travel Food service preference They emphasize activities for Gen X are to Generation X people are work-home balance, visit amusement and concerned with value and think that family theme parks, attend and they favour life should not be spectator sports, playing restaurants and totally neglected. golf and tennis and go to midscale operations that They do not belong beaches . offer all-you-can-eat to any group and Gen X are usually salad bars and buffets. tend to oppose sensitive to overpricing against the and they try to find decisions of products that offer the adulthood. best value for money. They adapt well to change. Accommodation Some studies found that
Generation X They were born between 1965-79, in a period with increased divorce, big layoffs and decreased job security, increased consumerism, and extensive advertising. They are preoccupied with material possessions and shopping. They are driven by consistent goals to make money and buy consumer products. They emphasize work-home balance, and think that family life should not be totally neglected. They do not belong to any group and tend to oppose against the decisions of adulthood. They adapt well to change. Tourism Gen X makes up 31% of all leisure travelers and 36% of all business travelers in United States. They take an average of 3.5 leisure trips and 6.9 business trips per year. Gen X is more likely to travel with children than other generations. They tend to use Internet to search travel information. They want the need of fun and seek unique experience in their travels. The preferred travel activities for Gen X are to visit amusement and theme parks, attend spectator sports, playing golf and tennis and go to beaches . Gen X are usually sensitive to overpricing and they try to find products that offer the best value for money. Accommodation Some studies found that Food preference Many people in this group prefer fast food, especially hamburgers. They cite branded foods more than the other generations, including favorite packaged cookies, ice creams, candies and snacks. They concern about the branding and quality of wine and are willing to spend more on wine consumption. They consider wine consumption as kinds of ‘sophistication’. Food service preference Generation X people are concerned with value and they favour restaurants and midscale operations that offer all-you-can-eat salad bars and buffets.
Final_Trend_English_a3.docx