LearnScapes Activities 200 15.9% LearnScapes Evaluation Activities 4 @ 40 points each 160 points – Quizzes over LearnScapes 4 @ 10 points each 40 points – Healthcare Advertisement Paper 100 7.9% Group Activity Social Media 100 7.9% – Presentation 70 points – Handout to class 30 points – Group Project 200 15.9% Proposal 100 points – Develop an advertising plan for a hospital/clinic (PowerPoint Presentation) 50 points – Sketch (Computer sketch) for a BillBoard/Magazine ad 26 points – Individual retrospect of group 10 points – Peer Feedback - 14 points Midterm 200 15.9% Final Examination 200 15.9% Total Points 1260 100% Grading Scale A 100% to 89.5% 1260 to 1127 B 89.4% to 79.5% 1126 to 1001 CLASS SCHEDULE AND ASSIGNMENTS C 79.4.5% to 69.5% 1000 to 875 D 69.4% to 59.5% 874 to 749 F 59.4% to 0% 748 to 0 WK Session # - Date Topic Reading Assignments Assignment, Deliverable & Activities 1. Week of 1/18 Syllabus and APA Review syllabus, ask In Class Exercise (ICE) questions. Review APA Online Profile Due (Follow directions in DUE: Online Profile the syllabus) 1/24 Linked-In Linked-In Invitation Due Invitation 1/24 2. Week of 1/25 Marketing overview; Chapter 1 (Pages 3-38) In Class Exercise (ICE) Strategic and Chapter 2 (Pages 41-79) Quiz over reading assignment Chapter 1 marketing planning Quiz over reading assignment Chapter 2 process (Quizzes are on BeachBoard) 3. Week of 2/1 Marketing strategy Chapter 3 (Pages 82-118) In Class Exercise (ICE) Quiz over reading assignment Chapter 3 LearnScapes Representative Week of 2/8 Buyer Behavior Chapter 4 (Pages 125-157) In Class Exercise (ICE) 4. Quiz over reading assignment Chapter 4 Meet at Library on 2/9 Library Orientation Meet at Library Room 305– Bring Laptops
LearnScapes Activities LearnScapes Evaluation Activities 4 @ 40 points each – 160 points Quizzes over LearnScapes 4 @ 10 points each – 40 points 200 15.9% Healthcare Advertisement Paper 100 7.9% Group Activity – Social Media Presentation – 70 points Handout to class – 30 points 100 7.9% Group Project Proposal – 100 points Develop an advertising plan for a hospital/clinic (PowerPoint Presentation) – 50 points Sketch (Computer sketch) for a BillBoard/Magazine ad – 26 points Individual retrospect of group – 10 points Peer Feedback - 14 points 200 15.9% Midterm 200 15.9% Final Examination 200 15.9% Total Points 1260 100% Grading Scale A 100% to 89.5% 1260 to 1127 B 89.4% to 79.5% 1126 to 1001 C 79.4.5% to 69.5% 1000 to 875 D 69.4% to 59.5% 874 to 749 F 59.4% to 0% 748 to 0 CLASS SCHEDULE AND ASSIGNMENTS WK Session # - Date Topic Reading Assignments Assignment, Deliverable & Activities 1. Week of 1/18 DUE: Online Profile 1/24 Linked-In Invitation 1/24 Syllabus and APA Review syllabus, ask questions. Review APA In Class Exercise (ICE) Online Profile Due (Follow directions in the syllabus) Linked-In Invitation Due 2. Week of 1/25 Marketing overview; Strategic and marketing planning process Chapter 1 (Pages 3-38) Chapter 2 (Pages 41-79) In Class Exercise (ICE) Quiz over reading assignment Chapter 1 Quiz over reading assignment Chapter 2 (Quizzes are on BeachBoard) 3. Week of 2/1 LearnScapes Representative Marketing strategy Chapter 3 (Pages 82-118) In Class Exercise (ICE) Quiz over reading assignment Chapter 3 4. Week of 2/8 Meet at Library on 2/9 Buyer Behavior Library Orientation Chapter 4 (Pages 125-157) In Class Exercise (ICE) Quiz over reading assignment Chapter 4 Meet at Library Room 305– Bring Laptops
HCA353-4SP16LM.docx