PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Targets Quarterly Milestone Allocated Responsible Area Indicator/ Information For 2016/17 Budget Business Measure R’000 Unit 1st 2nd 3rd 4th 2.3 Management Develop the 2.3.1 Centralise Management Management Management 1600 Marketing Advocacy of GSA digital GSA network Maintain and management of GSA of GSA of GSA & Comms programme content on strategy to deepen the GSA of GSA digital digital digital with South Brand SA grow and programme. digital content on content on content on Africans living website. expand the content on Brand SA Brand SA Brand SA abroad network. Brand SA website. website. website. (Global South Nation Brand website. Africans). ambassadors identified.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 2.3 Advocacy programme with South Africans living abroad (Global South Africans). Management of GSA digital content on Brand SA website. Nation Brand ambassadors identified. Develop the GSA network strategy to grow and expand the network. 2.3.1 Maintain and deepen the GSA programme. Centralise management of GSA digital content on Brand SA website. Management of GSA digital content on Brand SA website. Management of GSA digital content on Brand SA website. Management of GSA digital content on Brand SA website. 1600 Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx