Press and online Materials collated for exposure collected All ON GOING each marketing reports SW Facebook likes/Twitter followers/web sign ups regularly Numbers sent to GT PM monitored All ON GOING fortnightly SW Objective Action Location Timescale Outcome Lead Target addressed Rota to allocate each week from April to October to a member of the project team to be responsible for Attract a significant audience to Draw up social producing a story for 300 Facebook ‘likes’ by each show network story rota All Dec social network SSC October 2012 All comms to be included on social Promote sense of friendship, fair networks at the Promotes use of sites play, honour, peace and glory in all same time as wider as first place to go for 600 Twitter followers by participants and partners circulation All ON GOING news of Games Time SW/SSC October 2012
Press and online exposure collected All ON GOING Materials collated for each marketing reports SW Facebook likes/Twitter followers/web sign ups regularly monitored All ON GOING Numbers sent to GT PM fortnightly SW Objective Action Location Timescale Outcome Lead Target addressed Attract a significant audience to each show Draw up social network story rota All Dec Rota to allocate each week from April to October to a member of the project team to be responsible for producing a story for social network SSC 300 Facebook ‘likes’ by October 2012 Promote sense of friendship, fair play, honour, peace and glory in all participants and partners All comms to be included on social networks at the same time as wider circulation All ON GOING Promotes use of sites as first place to go for news of Games Time SW/SSC 600 Twitter followers by October 2012
Games%20Time%20Marketing%20and%20PR%20Action%20Plan.docx