COURSE: Foods II-- Enterprise ESSENTIAL Understand the Roadmap to 4.0 30% C2 STANDARD: Food Entrepreneurship. OBJECTIVE: 4.01 5% C2 Understand opportunity. CONTENT OUTLINE ACTIVITES Entrepreneur Required Roadmap Questions: Characteristics Mile Marker 1 Inquisitive What are you passionate about? Creative What problems have you seen through personal Persistent experience? What product or service could you create? Responsible Goal-oriented What problem are you solving? Independent Is there demand for your product or service? Self-confident Mile Marker 2 Self-demanding Take a second look at your chosen opportunity. Is Action-oriented it viable? Skills Does it satisfy an unmet need? Who would be willing to buy it and what price Communication Human relations would they pay? Problem-solving Can you meet the market demand, if demand Decision-making meets your expectations? Basic business What are the problems of taking this product or Technical service to scale? Math Marketing mix Project Based Learning: Product Review the Food Entrepreneurship Project Matrix (in Price appendix). Select the project(s) you would like to Place present to your students as their assignment. Promotion Conduct phase 1 of the projects while teaching Market segmentation content. Draw connections between the project and Geographic content. Use required questions as discussion Demographic starters, reflective writing prompts, or homework as Psychographic students complete project requirements. Use the Behavioral FCCLA 5-Step Planning Process, regardless of the Forms of business ownership project you or your students select. Sole proprietorship Partnership Invite a local entrepreneur as a guest speaker. Have Corporation students generate questions before the guest Franchise businesses speakers’ arrival. Opportunity & Demand Marketing objectives Have student research young entrepreneurs or famous entrepreneurs in foods and foods-related fields. What skills helped them to become
COURSE: Foods II-- Enterprise ESSENTIAL STANDARD: 4.0 30% C2 Understand the Roadmap to Food Entrepreneurship. OBJECTIVE: 4.01 5% C2 Understand opportunity. CONTENT OUTLINE ACTIVITES Entrepreneur Characteristics Inquisitive Creative Persistent Responsible Goal-oriented Independent Self-confident Self-demanding Action-oriented Skills Communication Human relations Problem-solving Decision-making Basic business Technical Math Marketing mix Product Price Place Promotion Market segmentation Geographic Demographic Psychographic Behavioral Forms of business ownership Sole proprietorship Partnership Corporation Franchise businesses Opportunity & Demand Marketing objectives Required Roadmap Questions: Mile Marker 1 What are you passionate about? What problems have you seen through personal experience? What product or service could you create? What problem are you solving? Is there demand for your product or service? Mile Marker 2 Take a second look at your chosen opportunity. Is it viable? Does it satisfy an unmet need? Who would be willing to buy it and what price would they pay? Can you meet the market demand, if demand meets your expectations? What are the problems of taking this product or service to scale? Project Based Learning: Review the Food Entrepreneurship Project Matrix (in appendix). Select the project(s) you would like to present to your students as their assignment. Conduct phase 1 of the projects while teaching content. Draw connections between the project and content. Use required questions as discussion starters, reflective writing prompts, or homework as students complete project requirements. Use the FCCLA 5-Step Planning Process, regardless of the project you or your students select. Invite a local entrepreneur as a guest speaker. Have students generate questions before the guest speakers’ arrival. Have student research young entrepreneurs or famous entrepreneurs in foods and foods-related fields. What skills helped them to become
Foods%20II%20Enterprise%204.0.docx