10.2 The student will analyze, produce, and examine similarities and differences between visual and verbal media messages. a) Use media, visual literacy, and technology skills to create products. b) Evaluate sources including advertisements, editorials, blogs, Web sites, and other media for relationships between intent, factual content, and opinion. c) Determine the purpose and intended effect on the audience for media messages. author’s d) Identify the tools and techniques used to achieve the intended focus. ESSENTIAL UNDERSTANDING THE STANDARD ESSENTIAL KNOWLEDGE, SKILLS, AND PROCESSES UNDERSTANDINGS (Teacher Notes) All students should To be successful with this standard, students are expected to Students will continue to develop media literacy by comparing and contrasting visual recognize that media and verbal media messages. identify and analyze the sources and viewpoint of publications. messages express a viewpoint and contain values. Students will continue to create products that analyze, compare, and contrast visual and verbal media messages for reflect their expanding knowledge of media understand that there is a content (word choice and choice of information), intent (persuasive and visual literacy. relationship between the techniques), impact (public opinion trends), and effectiveness (effect on intent, the factual the audience). author’s content, and opinion determine purpose, factual content, opinion, and/or possible bias author’s expressed in media messages. as presented in media messages. understand the purposeful use of persuasive language and word connotations convey viewpoint and bias.
10.2 The student will analyze, produce, and examine similarities and differences between visual and verbal media messages. a) Use media, visual literacy, and technology skills to create products. b) Evaluate sources including advertisements, editorials, blogs, Web sites, and other media for relationships between intent, factual content, and opinion. c) Determine the author’s purpose and intended effect on the audience for media messages. d) Identify the tools and techniques used to achieve the intended focus. UNDERSTANDING THE STANDARD (Teacher Notes) ESSENTIAL UNDERSTANDINGS ESSENTIAL KNOWLEDGE, SKILLS, AND PROCESSES Students will continue to develop media literacy by comparing and contrasting visual and verbal media messages. Students will continue to create products that reflect their expanding knowledge of media and visual literacy. All students should recognize that media messages express a viewpoint and contain values. understand that there is a relationship between the author’s intent, the factual content, and opinion expressed in media messages. understand the purposeful use of persuasive language and word connotations convey viewpoint and bias. To be successful with this standard, students are expected to identify and analyze the sources and viewpoint of publications. analyze, compare, and contrast visual and verbal media messages for content (word choice and choice of information), intent (persuasive techniques), impact (public opinion trends), and effectiveness (effect on the audience). determine author’s purpose, factual content, opinion, and/or possible bias as presented in media messages.
framework_english_k12.docx