from the Americans. Individuals within the same generation are likely to differ among one another. Table 5.1: The characteristics of the four generations and their possible trend setting effects on the demand for tourism, accommodation and food and beverage products and services Generations Impacts on Tourism Impacts on Food and Accommodation and Beverage Veterans Tourism Food preference The veterans grew They make up 21% of all The seniors usually up during the Great leisure travelers and prefer food that they are Depression (1929) 14% of business familiar with, which to a and World War II. travelers in United great extent depends on Those events made States. their cultural them practical, Veterans take an background. patient, and average of 4.1 leisure Some seniors have conservative in their trips and 6.7 business become more views. They think trips per year. in their food hard work, diligence They are financially choice because of their and personal conservative and want to health problems such as savings are very be taken care of when high blood pressure and important. travelling. diabetes. They value safety and security Veterans seldom use Food service preference They value loyalty internet for travel Many seniors are not be and commitment information search. able to afford luxurious Many of them are Veterans generation restaurants and tend to women. prefer to escape winter visit family-style Offer affordable or weather and seek resting restaurants that offer value-for-money and relaxing activities. good service at options for the They prefer to visit reasonable prices. veterans casinos, meet with They appreciate The facilities must different people and restaurants that offer be designed in a experience different discounts for seniors and user-friendly cultures. menus with lower prices manner for seniors. They tend to take longer and smaller portions trips than other since their appetites are
from the Americans. Individuals within the same generation are likely to differ among one another. Table 5.1: The characteristics of the four generations and their possible trend setting effects on the demand for tourism, accommodation and food and beverage products and services Generations Impacts on Tourism and Accommodation Impacts on Food and Beverage Veterans The veterans grew up during the Great Depression (1929) and World War II. Those events made them practical, patient, and conservative in their views. They think hard work, diligence and personal savings are very important. They value safety and security They value loyalty and commitment Many of them are women. Offer affordable or value-for-money options for the veterans The facilities must be designed in a user-friendly manner for seniors. Tourism They make up 21% of all leisure travelers and 14% of business travelers in United States. Veterans take an average of 4.1 leisure trips and 6.7 business trips per year. They are financially conservative and want to be taken care of when travelling. Veterans seldom use internet for travel information search. Veterans generation prefer to escape winter weather and seek resting and relaxing activities. They prefer to visit casinos, meet with different people and experience different cultures. They tend to take longer trips than other Food preference The seniors usually prefer food that they are familiar with, which to a great extent depends on their cultural background. Some seniors have become more in their food choice because of their health problems such as high blood pressure and diabetes. Food service preference Many seniors are not be able to afford luxurious restaurants and tend to visit family-style restaurants that offer good service at reasonable prices. They appreciate restaurants that offer discounts for seniors and menus with lower prices and smaller portions since their appetites are
Final_Trend_English_a3.docx