98. Melinda, a marketing executive, is trying to explain customer relationship management (CRM) to her parents. She explains that CRM is a way of that translates into __________ to identify and build long-term relationships with her customers. 99. The goal of customer relationship management is to: 100. Firms and organizations use customer relationship management to:
98. Melinda, a marketing executive, is trying to explain customer relationship management (CRM) to her parents. She explains that CRM is a way of that translates into __________ to identify and build long-term relationships with her customers. 99. The goal of customer relationship management is to: 100. Firms and organizations use customer relationship management to:
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