we will reach to the point, that the sound question is raised, of whether it is „For sure useful and right to produce more goods and material wealth, or if it makes more sense to win more free time, more consciousness, more leisure and more rest“ Ludwig Erhard, Welfare for all, 1957 OECD presented its "Better Life Index" in 2011, and since the beginning of 2014 the website is also available in German language (). In 2011, the OECD also published the study "How`s life? Measuring Well-Being". The OECD Guidelines on Well-being " and " How`s life? were published in 2013. “Measuring Subjective 2013” The UN Happiness Report was published in 2012, 2013 and 2015. In the preface ("praises") of the UN Report 2013 the German Chancellor Angela Merkel and the British Prime Minister David Cameron were mentioned as global pioneers of directing Well-being as an objective of the (economic) policy. The federal government is already in the process of developing appropriate set of indicators. The German weekly news magazine “Der Spiegel”- “The Mirror”- (Edition no.1 of 29.12.2014, p. 22-24) reported about the initiative of the federal government: "Now the government is looking for new formats in order to involve citizens more strongly. And on the search for happiness. ... No wonder that at federal chancellery there are already concrete expectations of the navel-gazing among Germans. Quality of life it is said, is not just economic growth. "This ranges from a happy family life through friendships and health and education, to work and adequate income," chancellor Angela Merkel said in June (2014." The Federal Government of Germany seeks expert advice from the Behavioural Insights Institute of the British government, it advises the British government since 2010. The aim of this consultancy is the orientation of the government's policy to improve the subjective Well-being (in particular considering the satisfaction with life) of the people, for which the findings of the interdisciplinary research on happiness are central. However, implementing the policy should be based on the observable human behaviour and not on the assumed as in the case of neoclassical. The German Chancellor Angela Merkel requested an explicit integration of the behavioural economics: "That also means we are certain that the homo economicus is
„For sure we will reach to the point, that the sound question is raised, of whether it is useful and right to produce more goods and material wealth, or if it makes more sense to win more free time, more consciousness, more leisure and more rest“ Ludwig Erhard, Welfare for all, 1957 OECD presented its "Better Life Index" in 2011, and since the beginning of 2014 the website is also available in German language (). In 2011, the OECD also published the study "How`s life? Measuring Well-Being". The OECD Guidelines on “Measuring Subjective Well-being " and " How`s life? 2013” were published in 2013. The UN Happiness Report was published in 2012, 2013 and 2015. In the preface ("praises") of the UN Report 2013 the German Chancellor Angela Merkel and the British Prime Minister David Cameron were mentioned as global pioneers of directing Well-being as an objective of the (economic) policy. The federal government is already in the process of developing appropriate set of indicators. The German weekly news magazine “Der Spiegel”- “The Mirror”- (Edition no.1 of 29.12.2014, p. 22-24) reported about the initiative of the federal government: "Now the government is looking for new formats in order to involve citizens more strongly. And on the search for happiness. ... No wonder that at federal chancellery there are already concrete expectations of the navel-gazing among Germans. Quality of life it is said, is not just economic growth. "This ranges from a happy family life through friendships and health and education, to work and adequate income," chancellor Angela Merkel said in June (2014." The Federal Government of Germany seeks expert advice from the Behavioural Insights Institute of the British government, it advises the British government since 2010. The aim of this consultancy is the orientation of the government's policy to improve the subjective Well-being (in particular considering the satisfaction with life) of the people, for which the findings of the interdisciplinary research on happiness are central. However, implementing the policy should be based on the observable human behaviour and not on the assumed as in the case of neoclassical. The German Chancellor Angela Merkel requested an explicit integration of the behavioural economics: "That also means we are certain that the homo economicus is
Happiness_Research_Insights.docx