Privacy networks like Tor will mask the Introduction user's actual location and present inaccurate Some of this section has been excerpted geographical data. from Wikipedia.2 Some users do not have JavaScript: Google Analytics (GA) is used supply JavaScript-enabled/capable browsers or of information about the visitors’ usage turn this feature off. your department’s Villanova website. The largest potential impact on data You can see how many visits your site accuracy comes from users deleting or received, average time spent on the site, blocking Google Analytics cookies. new or repeat visitors, referring site, when visitors viewed your site, if visitors used a Cookies: Without cookies being set, GA mobile device, what browsers visitors used, cannot collect data. Any individual web bounce rates, visitor’s geographic location, user can block or delete cookies resulting in etc. the data loss of those visits for GA users. Each department has their own gmail Because GA uses a page Mobile Phones: account and password to access GA for tagging technique to collect visitor your UNIT has done department’s website. information via a combination of the java script coding on your department’s JavaScript and cookies, it has limitations webpage to enable GA; so you only need to with websites browsed from mobile (1) login to GA using your department’s phones. This is because only the latest gmail account and password; and then (2) phones are currently able to run JavaScript view and analyze the data being reported. or set cookies. GA's reporting approach is to show high Before You Begin level -type data, and give you the ability via links or drop down menus to analyze more You need to know your Google department’s in-depth data further into the report. email and password. You can request this via a help desk ticket (assigned to Operations) or ask See Wikipedia for additional information. someone in your department who currently has access to give you the Google Analytics Data Accuracy-Limitations credentials. Access Google Analytics Quoted from Wikipedia: Open your browser Filters: Many ad filtering programs and Navigate to www.googleanalytics.com extensions (such as Firefox's Adblock and NoScript) can block the Google Analytics Tracking Code “GATC”. This prevents some traffic and users from being tracked, and leads to holes in the collected data.
Introduction Some of this section has been excerpted from Wikipedia.2 Google Analytics (GA) is used supply information about the visitors’ usage of your department’s Villanova website. You can see how many visits your site received, average time spent on the site, new or repeat visitors, referring site, when visitors viewed your site, if visitors used a mobile device, what browsers visitors used, bounce rates, visitor’s geographic location, etc. Each department has their own gmail account and password to access GA for your department’s website. UNIT has done the java script coding on your department’s webpage to enable GA; so you only need to (1) login to GA using your department’s gmail account and password; and then (2) view and analyze the data being reported. GA's reporting approach is to show high level -type data, and give you the ability via links or drop down menus to analyze more in-depth data further into the report. See Wikipedia for additional information. Data Accuracy-Limitations Quoted from Wikipedia: Filters: Many ad filtering programs and extensions (such as Firefox's Adblock and NoScript) can block the Google Analytics Tracking Code “GATC”. This prevents some traffic and users from being tracked, and leads to holes in the collected data. Privacy networks like Tor will mask the user's actual location and present inaccurate geographical data. JavaScript: Some users do not have JavaScript-enabled/capable browsers or turn this feature off. The largest potential impact on data accuracy comes from users deleting or blocking Google Analytics cookies. Cookies: Without cookies being set, GA cannot collect data. Any individual web user can block or delete cookies resulting in the data loss of those visits for GA users. Mobile Phones: Because GA uses a page tagging technique to collect visitor information via a combination of JavaScript and cookies, it has limitations with websites browsed from mobile phones. This is because only the latest phones are currently able to run JavaScript or set cookies. Before You Begin You need to know your department’s Google email and password. You can request this via a help desk ticket (assigned to Operations) or ask someone in your department who currently has access to give you the Google Analytics credentials. Access Google Analytics Open your browser Navigate to www.googleanalytics.com
Google%20Analytics%20Quick%20Start%20Guide.docx