Chapter – 1 Introduction & Methodology 1.1 Introduction of the Company Bata Bangladesh is affiliated to the Bata Shoe Organization, the world's largest footwear manufacturing and marketing organization. BATA was started its operation in Bangladesh in 1962, Incorporation in Bangladesh in 1972. Currently, Bata operates 2 manufacturing plant Tongi and Dhamrai, Bata is producing around 110,000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet of leather yearly. The Tannery is equipped with a high-tech effluent treatment plant ensuring a pollution free environment for both workers and locality where we operate. Bata sells all kinds of footwear which are classified in alignment with market sectors as follows: Domestic market – under the trademarks of “Bata”, “Power”, “Weinbrenner” “Bubble gummers”, “North Star” and “Marie Claire”, through a countywide distribution network comprising retail stores, DSPs and independent dealers. Overseas market – under the trademarks of its customers, and also markets its own brands to sister companies and the . 1.2 Objective of the Study The Basic objective is to analyze the business strategy of Bata Shoe Company (Bangladesh) Ltd based on company’s financial report performance of previous years, as well as do accounting analysis to identify how financial reports are dependent & manipulated by different accounting policies, also evaluating Company’s future performance with the help of prospective analysis.
Chapter – 1 Introduction & Methodology 1.1 Introduction of the Company Bata Bangladesh is affiliated to the Bata Shoe Organization, the world's largest footwear manufacturing and marketing organization. BATA was started its operation in Bangladesh in 1962, Incorporation in Bangladesh in 1972. Currently, Bata operates 2 manufacturing plant Tongi and Dhamrai, Bata is producing around 110,000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet of leather yearly. The Tannery is equipped with a high-tech effluent treatment plant ensuring a pollution free environment for both workers and locality where we operate. Bata sells all kinds of footwear which are classified in alignment with market sectors as follows: Domestic market – under the trademarks of “Bata”, “Power”, “Weinbrenner” “Bubble gummers”, “North Star” and “Marie Claire”, through a countywide distribution network comprising retail stores, DSPs and independent dealers. Overseas market – under the trademarks of its customers, and also markets its own brands to sister companies and the . 1.2 Objective of the Study The Basic objective is to analyze the business strategy of Bata Shoe Company (Bangladesh) Ltd based on company’s financial report performance of previous years, as well as do accounting analysis to identify how financial reports are dependent & manipulated by different accounting policies, also evaluating Company’s future performance with the help of prospective analysis.
fin_635_project_final.docx