Strengths Weaknesses Politically stable and financially secure Reliance on market Safe, clean and hassle-free destination Airlift from key points of origins Accessibility for market Congested airport Great beaches Congested port World class diving Congestion and conflict in and key sites; poor Range of water sports visitor management Limited range of accommodation Friendliness of the people Management/marketing of condos for tourism Diverse, high quality product Limited attractions Relaxed pace of life/ appeal Exclusive image Perceived poor value for money Sense of over-development and lack of open Loyal market space on English speaking Poor environment in Unspoiled Lack of Caymanian distinctiveness Unspoiled east Grand Cayman Limited promotion of public transport Nature interest Low profile/limited access to arts and culture Unique heritage attractions Poor access to beaches and countryside Good range of restaurants Lack of information Good physical infrastructure Lack of information about and rest of Fixed dollar exchange rate Small pool of local labour Shortage of relevant skills/training Lack of interest by Caymanians in tourism industry Opportunities Threats World growth in tourism Global/US economy downturn Growth in family travel Competition from new destinations/products Growth in conference/meetings/incentive Softening cruise market in market up Interest in distinctive cultures Global warming and impact on environment Interest in environmental destinations Growth in environmental concern New media for communications Global security/environmental disasters Growth in destination weddings US passport regulations Growth in worldwide population of Growing congestion in Cayman ‘wealthy’ individuals Declining appeal/erosion of exclusive image Increasing infrastructure costs Homogenisation of culture/lack of distinctiveness Moving down market with lower economic return Environmental damage to beach and reefs Poor development/environmental control Lack of investment in the quality of the experience Continuing imbalance in labour supply Lack of policy co-ordination Any decline in internal safety and security Lack of industry co-operation Hurricane season 6. A STRATEGY FOR THE FUTURE _____________________________________________________
Strengths Politically stable and financially secure Safe, clean and hassle-free destination Accessibility for market Great beaches World class diving Range of water sports Friendliness of the people Diverse, high quality product Relaxed pace of life/ appeal Exclusive image Loyal market English speaking Unspoiled Unspoiled east Grand Cayman Nature interest Unique heritage attractions Good range of restaurants Good physical infrastructure Fixed dollar exchange rate Weaknesses Reliance on market Airlift from key points of origins Congested airport Congested port Congestion and conflict in and key sites; poor visitor management Limited range of accommodation Management/marketing of condos for tourism Limited attractions Perceived poor value for money Sense of over-development and lack of open space on Poor environment in Lack of Caymanian distinctiveness Limited promotion of public transport Low profile/limited access to arts and culture Poor access to beaches and countryside Lack of information Lack of information about and rest of Small pool of local labour Shortage of relevant skills/training Lack of interest by Caymanians in tourism industry Opportunities World growth in tourism Growth in family travel Growth in conference/meetings/incentive market Interest in distinctive cultures Interest in environmental destinations New media for communications Growth in destination weddings Growth in worldwide population of ‘wealthy’ individuals Threats Global/US economy downturn Competition from new destinations/products Softening cruise market in up Global warming and impact on environment Growth in environmental concern Global security/environmental disasters US passport regulations Growing congestion in Cayman Declining appeal/erosion of exclusive image Increasing infrastructure costs Homogenisation of culture/lack of distinctiveness Moving down market with lower economic return Environmental damage to beach and reefs Poor development/environmental control Lack of investment in the quality of the experience Continuing imbalance in labour supply Lack of policy co-ordination Any decline in internal safety and security Lack of industry co-operation Hurricane season 6. A STRATEGY FOR THE FUTURE _____________________________________________________
FINAL-NTMP(2009-13).docx