These are empty nesters. The most liberal cluster, professional, these individuals buy regularly 68 High Ideals online, especially at Amazon.com. (3.0%) Overwhelmingly active seniors, these are mostly married and some single households. Over Actively 58 50% have two family members; over 30% are living alone. These seniors are invested in state Retired (2.6%) and municipal bonds, tax exempt funds, treasury notes, preferred stock and corporate bonds. Harley 92 These motorcycle enthusiasts are married couples. They enjoy QVC shopping. Sidecars (4.1%) These households are mostly Asian with some Hispanic. They tend to have large families. From Old 4 Some of them have some college, and work in mostly clerical positions. Countries (<1%) These are white professionals who work at home. They are somewhat liberal, do online Overly 23 banking, buy books online, collect frequent flyer miles, and pay down student loans. Connected (1.0%) 33 This is Middle America's youngest cluster with growing families; 40% age 39 or younger. Burgeoners (1.5%) This cluster is hardcore blue collar families. They support their large families doing factory or 1 construction work. They drive trucks, chew tobacco, eat fast food, potato chips and snack Back Pockets (<1%) cakes. Blue Collar and Blue These are active and elderly senior couples. Nearly 40% are age 65+. Long-term care Grow Old 26 Wedgewood insurance, and short-term CDs frame their financial status. with Me (1.2%) AARP on 18 This blue collar cluster is elderly seniors and score high on motorcycles. Wheels (<1%) An older group, keenly interested in antiques, books, stamps and the like, Cluster 25 is predominantly married couples. They are surprisingly consumers of luxury goods, vehicles and Antiquing 19 vacations, despite their middle-income status. They may have tremendous equity in their Seniors (<1%) home, which enables them to indulge their refined tastes.
These are empty nesters. The most liberal cluster, professional, these individuals buy regularly online, especially at Amazon.com. High Ideals 68 (3.0%) Overwhelmingly active seniors, these are mostly married and some single households. Over 50% have two family members; over 30% are living alone. These seniors are invested in state and municipal bonds, tax exempt funds, treasury notes, preferred stock and corporate bonds. Actively Retired 58 (2.6%) These motorcycle enthusiasts are married couples. They enjoy QVC shopping. Harley Sidecars 92 (4.1%) These households are mostly Asian with some Hispanic. They tend to have large families. Some of them have some college, and work in mostly clerical positions. From Old Countries 4 (<1%) Blue Collar and Blue Wedgewood These are white professionals who work at home. They are somewhat liberal, do online banking, buy books online, collect frequent flyer miles, and pay down student loans. Overly Connected 23 (1.0%) This is Middle America's youngest cluster with growing families; 40% age 39 or younger. Burgeoners 33 (1.5%) This cluster is hardcore blue collar families. They support their large families doing factory or construction work. They drive trucks, chew tobacco, eat fast food, potato chips and snack cakes. Back Pockets 1 (<1%) These are active and elderly senior couples. Nearly 40% are age 65+. Long-term care insurance, and short-term CDs frame their financial status. Grow Old with Me 26 (1.2%) This blue collar cluster is elderly seniors and score high on motorcycles. AARP on Wheels 18 (<1%) An older group, keenly interested in antiques, books, stamps and the like, Cluster 25 is predominantly married couples. They are surprisingly consumers of luxury goods, vehicles and vacations, despite their middle-income status. They may have tremendous equity in their home, which enables them to indulge their refined tastes. Antiquing Seniors 19 (<1%)
fnlDraft-Report-10-13-14-Family-Shelter-Service-3-2.docx