What techniques do advertisers use to sell their products or services? How does one evaluate the helpfulness and reliability of information presented in advertisements? Learning Goals/Objectives Indentify companies’ motives for advertising. Understand how businesses get consumers to purchase their products Evaluate the helpfulness and reliability of information presented in advertisements Complete a of a print advertisement “Document Analysis” Overview Students will discuss and evaluate the motivations and incentives for advertising. They will then review a variety of print advertisements, discuss advertising techniques, analyze the advertisements, and complete a document analysis worksheet for a selected advertisement. Materials and Where of Handout #1 “The Why Advertising” (included) PowerPoint Presentation: (Included in Lesson 4 file) Analyzing Advertisements: They Said Whaaat? Reliable Source Comparison Sheet (included) Newspaper or Magazine Ads (Either have these available in the classroom, or assign students to bring them from home- see Home Learning) Document Analysis Worksheet (included) Time 50 minutes Activity Sequence INTRODUCTION/HOOK Tell students that will be devoted to advertising. Brainstorm as to what advertising today’s class means. Then ask students if they think they are affected by advertising? Why or Why not? (2 minutes) Now tell students that you are going to present some phrases. They are to respond with their first thought when they hear the phrase. “Have it your way” (Burger King) “Zoom, zoom” (Mazda) “I’m loving it” (McDonald’s) “Eat fresh” (Subway) the “Taste rainbow” (Skittles) better “It’s way than fast food” (Wendy’s) do (Nike) “Just it” going and going and “Keeps going” (Energizer) “Finger lickin’ good” (KFC) in your mouth, not in your “Melts hands” (M&Ms) in good “You’re hands with…” (Allstate) Tell students that the above phrases are all advertising slogans. How many did they know? Research showed that exposure to advertising slogans influenced personal spending intentions and also influenced actual spending behavior. (3 minutes)
What techniques do advertisers use to sell their products or services? How does one evaluate the helpfulness and reliability of information presented in advertisements? Learning Goals/Objectives Indentify companies’ motives for advertising. Understand how businesses get consumers to purchase their products Evaluate the helpfulness and reliability of information presented in advertisements Complete a “Document Analysis” of a print advertisement Overview Students will discuss and evaluate the motivations and incentives for advertising. They will then review a variety of print advertisements, discuss advertising techniques, analyze the advertisements, and complete a document analysis worksheet for a selected advertisement. Materials Handout #1 “The Why and Where of Advertising” (included) PowerPoint Presentation: Analyzing Advertisements: They Said Whaaat? (Included in Lesson 4 file) Reliable Source Comparison Sheet (included) Newspaper or Magazine Ads (Either have these available in the classroom, or assign students to bring them from home- see Home Learning) Document Analysis Worksheet (included) Time 50 minutes Activity Sequence INTRODUCTION/HOOK Tell students that today’s class will be devoted to advertising. Brainstorm as to what advertising means. Then ask students if they think they are affected by advertising? Why or Why not? (2 minutes) Now tell students that you are going to present some phrases. They are to respond with their first thought when they hear the phrase. “Have it your way” (Burger King) “Zoom, zoom” (Mazda) “I’m loving it” (McDonald’s) “Eat fresh” (Subway) “Taste the rainbow” (Skittles) “It’s way better than fast food” (Wendy’s) “Just do it” (Nike) “Keeps going and going and going” (Energizer) “Finger lickin’ good” (KFC) “Melts in your mouth, not in your hands” (M&Ms) “You’re in good hands with…” (Allstate) Tell students that the above phrases are all advertising slogans. How many did they know? Research showed that exposure to advertising slogans influenced personal spending intentions and also influenced actual spending behavior. (3 minutes)
Grade%206%20Lesson%204%20Analyzing%20Advertisements.docx