Due: Healthcare DUE Healthcare Advertisement Paper – Advertisement Paper 2/14 Week of 2/15 Marketing Research Chapter 5 (Pages 161-192) In Class Exercise (ICE) 5. Quiz over reading assignment Chapter 5 No Face to Face Quiz over LearnScapes Scenario 1 In-Class this Staying Relevant LearnScapes Scenario 1 week Watch LearnScapes and complete assessment (save document and upload to (Online the dropbox) Assignment and work on group Work on Group Projects proposal) Due: LearnScapes Assessment 2/21 by 11:55 pm 6. Week of 2/22 Market segmentation Chapter 6 (Pages 195-228) In Class Exercise (ICE) Developing customer Chapter 7 (Pages 232-253) Quiz over reading assignment Chapter 6 loyalty Quiz over reading assignment Chapter 7 7. Week of 2/28 Complete Midterm Complete Midterm Work on Group Projects No Face to Face in class this week (Complete Midterm Online) MIDTERM Part 1 - Chapters 1 - 4 Online – EXAM Part 2 Chapters 5 - 7 – 8. Week of 3/7 Price Chapter 8 (Pages 257-284) In Class Exercise (ICE) Chapter 9 (Pages 287-315) Quiz over reading assignment Chapter 8 1 ½ hour class Quiz over reading assignment Chapter 9 this week Quiz over LearnScapes Scenario 2 (Online Patient Engagement LearnScapes Scenario 2 Assignment) Watch LearnScapes and complete assessment (save document and upload to Due: the dropbox) LearnScapes Assessment 3/13 Social Media Group Activity Due Due: Social Media Group Activity
Due: Healthcare Advertisement Paper 2/14 DUE – Healthcare Advertisement Paper 5. Week of 2/15 No Face to Face In-Class this week (Online Assignment and work on group proposal) Due: LearnScapes Assessment 2/21 by 11:55 pm Marketing Research Staying Relevant Chapter 5 (Pages 161-192) LearnScapes Scenario 1 In Class Exercise (ICE) Quiz over reading assignment Chapter 5 Quiz over LearnScapes Scenario 1 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Work on Group Projects 6. Week of 2/22 Market segmentation Developing customer loyalty Chapter 6 (Pages 195-228) Chapter 7 (Pages 232-253) In Class Exercise (ICE) Quiz over reading assignment Chapter 6 Quiz over reading assignment Chapter 7 7. Week of 2/28 No Face to Face in class this week (Complete Midterm Online) Complete Midterm Complete Midterm Work on Group Projects MIDTERM EXAM Part 1 - Chapters 1 - 4 Part 2 – Chapters 5 - 7 Online – 8. Week of 3/7 1 ½ hour class this week (Online Assignment) Due: LearnScapes Assessment 3/13 Due: Social Media Group Activity Price Patient Engagement Chapter 8 (Pages 257-284) Chapter 9 (Pages 287-315) LearnScapes Scenario 2 In Class Exercise (ICE) Quiz over reading assignment Chapter 8 Quiz over reading assignment Chapter 9 Quiz over LearnScapes Scenario 2 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Social Media Group Activity Due
HCA353-4SP16LM.docx