designed ad in exchange for an in-kind event sponsorship. Update the program application to simplify process while also highlighting the value of the benefit each partner is receiving. With noted program updates would like to get placement in smaller more local publications where the ads will stand out. Timing Yearlong Budget $30,000 Responsibility Dawna Callahan, Cactus Program Area News Media Relations Support Program Speaker’s Bureau Description bureaus have remained an important way to get in front of Speaker’s local community officials and members to tell the story. Lottery’s Refresh the presentation deck to include a stronger brand relevance message. Attend proceeds partner conferences (CPRA, CML, COSA). Explore opportunities and take a more strategic, proactive approach to scheduling Bureaus. Aim for a stronger Speaker’s presence such as – CML’s RUN (Resources U Need) session. Timing Yearlong $2,500 Budget Responsibility Dawna Callahan, Cactus Program Area News Media Relations Support Program Lottery/GOCO Signage Description Strengthen Lottery/GOCO signage program to incorporate Lottery messaging across the state. Work with GOCO Marketing team to coordinate plan for distributing signage to Lottery/GOCO-funded projects. Timing Yearlong
designed ad in exchange for an in-kind event sponsorship. Update the program application to simplify process while also highlighting the value of the benefit each partner is receiving. With noted program updates would like to get placement in smaller more local publications where the ads will stand out. Timing Yearlong Budget $30,000 Responsibility Dawna Callahan, Cactus Program Area Support News Media Relations Program Speaker’s Bureau Description Speaker’s bureaus have remained an important way to get in front of local community officials and members to tell the Lottery’s story. Refresh the presentation deck to include a stronger brand relevance message. Attend proceeds partner conferences (CPRA, CML, COSA). Explore opportunities and take a more strategic, proactive approach to scheduling Speaker’s Bureaus. Aim for a stronger presence – such as CML’s RUN (Resources U Need) session. Timing Yearlong Budget $2,500 Responsibility Dawna Callahan, Cactus Program Area Support News Media Relations Program Lottery/GOCO Signage Description Strengthen Lottery/GOCO signage program to incorporate Lottery messaging across the state. Work with GOCO Marketing team to coordinate plan for distributing signage to Lottery/GOCO-funded projects. Timing Yearlong
fy16_marketing_plan_draft_820_15_1_1.docx