PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Targets Allocated Responsible Indicator/ Information For 2016/17 Budget Business Measure R’000 Unit Quarterly Milestone 1st 2nd 3rd 4th 2.4 Integrated 2.4.1 Integrated Integrated Integrated Integrated Marketing Development of Implement communication Develop content proactive proactive proactive proactive and 20 000 and content and comprehensive programme. and integrated and reactive and reactive and reactive reactive (including Comms communication communications communication management management management management adhoc , PR, programmes in programmes to programmes that of issues that of issues that of issues that of issues that agency response to the Manage issues engage with are strategic are strategic are strategic are strategic support and external impacting the issues that are to the to the to the to the media communication reputation of strategic to the reputation of reputation of reputation of reputation of partnerships. environment the country. reputation of the the nation the nation the nation the nation (Annual target). nation brand. brand. brand. brand. brand.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 2.4 Implement comprehensive communications programmes to Manage issues impacting the reputation of the country. Integrated communication programme. Development of content and communication programmes in response to the external communication environment (Annual target). 2.4.1 Develop content and integrated communication programmes that engage with issues that are strategic to the reputation of the nation brand. Integrated proactive and reactive management of issues that are strategic to the reputation of the nation brand. Integrated proactive and reactive management of issues that are strategic to the reputation of the nation brand. Integrated proactive and reactive management of issues that are strategic to the reputation of the nation brand. Integrated proactive and reactive management of issues that are strategic to the reputation of the nation brand. 20 000 (including adhoc , PR, agency support and media partnerships. Marketing and Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx