Teaching Interactive lectures (seminar), company visits including executive talks Methods with representatives from selected German companies Assessment Presentations, research papers Method Required reading: Porter, Michael: Competitive Strategy: Techniques for analyzing industries and competitors. Free Press, 2004 – Schwab, Klaus (ed.): The Global Competitiveness Report 2015-2016. World Economic Forum, Geneva, 2015 (available online – www3.weforum.org) Recommended reading: Badke, William: Research Strategies: Finding your way through the information fog. 5. ed. i-Universe, 2014 – – Blakeman, Karen: Search Strategies for the Internet. How to identify essential resources more effectively. 6. Ed. RBA Information – Services, 2006 Recommended Dicken, Peter: Global Shift. Mapping the Changing Contours of the Reading World Economy. 7 ed.- London: Sage Publ., 2014 – Hedin, Hans; Hirvensalo, Irmeli; Vaarnas Markko: The Handbook of Market Intelligence: Understand, compete and grow in global markets. 2. ed. John Wiley & Sons, 2014 – – Kahaner, Larry: Competitive Intelligence: How to gather, analyze and use information to move your business to the top. Touchstone, 1998 – Simon, Hermann: Hidden Champions of the Twenty-First Century: The success strategies of unknown world market leaders. Berlin: – Springer, 2009 Statistisches Bundesamt (ed.): Data and publications. (available – online ) Latest articles on different German Industries in the international press e.g. The Economist, Financial Times, Businessweek Module Prof. Ragna Seidler-de Alwis, MBA Coordinator Lecturers Prof. Ragna Seidler-de Alwis, MBA Version 1
Teaching Methods Interactive lectures (seminar), company visits including executive talks with representatives from selected German companies Assessment Method Presentations, research papers Recommended Reading Required reading: Porter, Michael: Competitive Strategy: Techniques for analyzing industries and competitors. – Free Press, 2004 Schwab, Klaus (ed.): The Global Competitiveness Report 2015-2016. – World Economic Forum, Geneva, 2015 (available online www3.weforum.org) Recommended reading: Badke, William: Research Strategies: Finding your way through the information fog. – 5. ed. – i-Universe, 2014 Blakeman, Karen: Search Strategies for the Internet. How to identify essential resources more effectively. – 6. Ed. RBA Information Services, 2006 Dicken, Peter: Global Shift. Mapping the Changing Contours of the World Economy. – 7 ed.- London: Sage Publ., 2014 Hedin, Hans; Hirvensalo, Irmeli; Vaarnas Markko: The Handbook of Market Intelligence: Understand, compete and grow in global markets. – 2. ed. – John Wiley & Sons, 2014 Kahaner, Larry: Competitive Intelligence: How to gather, analyze and use information to move your business to the top. – Touchstone, 1998 Simon, Hermann: Hidden Champions of the Twenty-First Century: The success strategies of unknown world market leaders. – Berlin: Springer, 2009 Statistisches Bundesamt (ed.): Data and publications. – (available online ) Latest articles on different German Industries in the international press e.g. The Economist, Financial Times, Businessweek Module Coordinator Prof. Ragna Seidler-de Alwis, MBA Lecturers Prof. Ragna Seidler-de Alwis, MBA Version 1
GMBA_Business%20Environment%20Germany.docx