Role of the channel (eg outputs, outcomes). Refer back to the Objectives and lessons learned section above Channel formats required Total OOH £ customer budget Inc. VAT Exc. VAT Campaign timings for OOH Targeting GCS audience Primary audience Secondary audience (mandatory) Mosaic audience Primary audience Secondary audience category (strongly recommended)
Role of the channel (eg outputs, outcomes). Refer back to the Objectives and lessons learned section above Channel formats required Total OOH customer budget £ Inc. VAT Exc. VAT Campaign timings for OOH Targeting GCS audience (mandatory) Primary audience Secondary audience Mosaic audience category (strongly recommended) Primary audience Secondary audience
GCS-standard-media-buying-brief.docx