Week Activity Scheduled Activity Details Core Reading + Additional Learning Outcomes Student Preparation Type Contact Reading + Practice Material for Tutorial Hours Week 01 Monday Lecture 3 hr Marketing: Managing Profitable Customer Relationships directed reading from Able to define Chapter 1 (textbook) March 20 chapter marketing & (for all tutorial steps in the sessions marketing process Explain Tutorial 1 hr Marketing: Managing Profitable Customer Relationships: Discussing importance of the concepts customers, and markets Identify elements of customer-driven marketing strategy Tuesday Lecture 3 hr Company and Marketing Strategy: Partnering to Build Customer Chapter 1& 2 directed reading from Able to describe March 21 Relationships elements of chapter (for all tutorial marketing mix sessions Able to discuss how to design business Tutorial 1 hr Company and Marketing Strategy: Partnering to Build Customer portfolios and Relationships: Discussing the concepts develop growth strategies Understand importance of unique selling Wednesday Lecture 3 hr The Marketing Environment Chapter 3 directed reading from Describe major March 22 chapter trends and (for all tutorial forces shaping sessions marketing landscape Tutorial 1 hr The Marketing Environment: Discussing the concepts Thursday Lecture 3 hr Managing Marketing Information Chapter 4 directed reading from Explain the March 23 chapter importance of (for all tutorial information sessions about customers,
Week Activity Type Scheduled Contact Hours Activity Details Core Reading + Additional Reading + Practice Material Learning Outcomes Student Preparation for Tutorial Week 01 Monday March 20 Lecture 3 hr Marketing: Managing Profitable Customer Relationships Chapter 1 (textbook) Able to define marketing & steps in the marketing process Explain importance of customers, and markets Identify elements of customer-driven marketing strategy directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing: Managing Profitable Customer Relationships: Discussing the concepts Tuesday March 21 Lecture 3 hr Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 1& 2 Able to describe elements of marketing mix Able to discuss how to design business portfolios and develop growth strategies Understand importance of unique selling directed reading from chapter (for all tutorial sessions Tutorial 1 hr Company and Marketing Strategy: Partnering to Build Customer Relationships: Discussing the concepts Wednesday March 22 Lecture 3 hr The Marketing Environment Chapter 3 Describe major trends and forces shaping marketing landscape directed reading from chapter (for all tutorial sessions Tutorial 1 hr The Marketing Environment: Discussing the concepts Thursday March 23 Lecture 3 hr Managing Marketing Information Chapter 4 Explain the importance of information about customers, directed reading from chapter (for all tutorial sessions
HAUT-MKT-101-102-Marketing-MIP-Template-2017.docx