Contact: Jennifer Schertz Certified Angus Beef LLC 330-354-2333, ext. 383 The ® brand marks 11th consecutive year of record sales Certified Angus Beef Farmers and ranchers respond like never before to growing consumer demand WOOSTER, Ohio Oct. 5, 2017 Propelled by continuously growing consumer demand for – – quality beef, and the intentional efforts of family farmers and ranchers to hit that target, Certified Angus Beef LLC reported record sales of its signature ® brand: 1.121 billion Certified Angus Beef pounds marketed in Fiscal 2017 (ending Sept. 30). the 11th consecutive annual sales record, continuing a 13-year streak of year-over-year That’s growth. Fiscal 2017 is the second year sales topped 1 billion pounds, and marked an increase of 10.4%, or 106 million pounds, over last year. the farm to the plate, all fit together in the effort to fulfill demand for “Our partners, from quality brand all singularly focused on the same beef,” said president John Stika. “We are endpoint. The growth in sales this year was fueled by the dramatic and positive shift that we continue to see in the supply of high-quality cattle the – best we’ve ever seen.” Focus on quality, from the start Since the ® start in 1978, as the brainchild of Angus cattlemen who Certified Angus Beef brand’s wanted to give consumers a promise of consistent beef quality, family farmers and ranchers have been its foundation. By raising cattle that target the 10 exacting standards for product brand’s quality, they enable processors, distributors, restaurateurs and retailers to meet ever-growing consumer demand for premium beef. Responding to these strong economic signals over the past several years, family Angus ranchers have continued to grow the size and improve the of their herds through the best genetics and management practices. This collective improvement translated into 4.53 million cattle certified for the brand an increase of 610,000 head, or 15.6%, over Fiscal 2016. In addition, the rate of cattle – eligible to earn the brand name by meeting all 10 of its quality specifications rose to a record 29.7%, up from just 16% a decade ago. -more-
Contact: Jennifer Schertz Certified Angus Beef LLC 330-354-2333, ext. 383 The Certified Angus Beef ® brand marks 11th consecutive year of record sales Farmers and ranchers respond like never before to growing consumer demand WOOSTER, Ohio – Oct. 5, 2017 – Propelled by continuously growing consumer demand for beef, and the intentional efforts of family farmers and ranchers to hit that target, Certified Angus Beef LLC reported record sales of its signature Certified Angus Beef ® brand: 1.121 billion pounds marketed in Fiscal 2017 (ending Sept. 30). That’s the 11th consecutive annual sales record, continuing a 13-year streak of year-over-year growth. Fiscal 2017 is the second year sales topped 1 billion pounds, and marked an increase of 10.4%, or 106 million pounds, over last year. “Our partners, from the farm to the plate, all fit together in the effort to fulfill demand for beef,” said brand president John Stika. “We are all singularly focused on the same quality endpoint. The growth in sales this year was fueled by the dramatic and positive shift that we continue to see in the supply of high-quality cattle – the best we’ve ever seen.” Focus on quality, from the start Since the Certified Angus Beef ® brand’s start in 1978, as the brainchild of Angus cattlemen who wanted to give consumers a promise of consistent beef quality, family farmers and ranchers have been its foundation. By raising cattle that target the brand’s 10 exacting standards for product quality, they enable processors, distributors, restaurateurs and retailers to meet ever-growing consumer demand for premium beef. Responding to these strong economic signals over the past several years, family Angus ranchers have continued to grow the size and improve the quality of their herds through the best genetics and management practices. This collective improvement translated into 4.53 million cattle certified for the brand – an increase of 610,000 head, or 15.6%, over Fiscal 2016. In addition, the rate of cattle eligible to earn the brand name by meeting all 10 of its quality specifications rose to a record 29.7%, up from just 16% a decade ago. -more-
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