PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Targets Allocated Responsible Area Indicator/ Information For 2016/17 Budget Business Unit Measure R’000 Quarterly Milestone 1st 2nd 3rd 4th Manage Implemented None 2.4.5 Implement a Implement a Implement a Implement a 4000 Marketing & a digital Implement a digital digital digital digital Comms issues reputation proactive and reputation reputation reputation reputation affecting the management reactive management management management management reputation programme. digital programme. programme. programme. programme. of the reputation country with management appropriate programme. and relevant content including key messages
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th Manage issues affecting the reputation of the country with appropriate and relevant content including key messages Implemented a digital reputation management programme. None 2.4.5 Implement a proactive and reactive digital reputation management programme. Implement a digital reputation management programme. Implement a digital reputation management programme. Implement a digital reputation management programme. Implement a digital reputation management programme. 4000 Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx