PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Targets Allocated Responsible Indicator/ Information For 2016/17 Budget Business Measure R’000 Unit Quarterly Milestone 1st 2nd 3rd 4th Conduct Research International 2.9.3 Review FInalise Conduct Receive final 4000 international reports and investor Conduct questionnaire; questionnaire fieldwork report; Marketing investor analysis. perceptions International analysis of data; and sample. initiate and Comms perception research. investor dissemination of analysis & survey. perceptions 2015/16 results. dissemination. research in targeted markets.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th Conduct international investor perception survey. Research reports and analysis. International investor perceptions research. 2.9.3 Conduct International investor perceptions research in targeted markets. Review questionnaire; analysis of data; dissemination of 2015/16 results. FInalise questionnaire and sample. Conduct fieldwork Receive final report; initiate analysis & dissemination. 4000 Marketing and Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx