Budget: $10,000 Performance Measures: Output Measures 50 high quality images 5 edited videos Major Category: Marketing Consumer/Leisure – Activity Title: Project #2: Collateral Production and Distribution Tactics: Enhance the Prince George Visitor Guide with new content. Implementation Plan: Short Description: The Prince George Visitor Guide received a redesign in the 2016 edition. Future editions will require updated imagery and new content. Emphasis should be placed on activities that generate revenue for the high motivation products such as outdoor adventure while at the same time, ensuring there is information on the variety of other activities that increase length of stay and visitor satisfaction (such as cultural activities and festivals and events). Within each category, the Visitor Guide should include journalistic articles to better paint a picture of the experience one can have in Prince George. Other categories such as sport tourism, meetings & conventions, and hunting may not belong in the general Visitor Guide as they have very specific audiences that can be better reached through other methods. To encourage potential visitors to stay longer in Prince George, new content can include itineraries based on stays of different lengths (one to five nights) that highlight Prince key attractions and the variety of experiences available, keeping in mind the George’s two main target groups of repeat visitors from northern BC and long-haul visitors to northern BC and/or Alaska. Illustrate each itinerary with appealing images that appeal to the target groups. Itineraries that are related to history/heritage should incorporate the Golden Raven program. Present information in an easily-scanned manner, with concise text, informative short paragraphs, and captioned photos Rationale:
Budget: $10,000 Performance Measures: Output Measures 50 high quality images 5 edited videos Major Category: Marketing – Consumer/Leisure Activity Title: Project #2: Collateral Production and Distribution Tactics: Enhance the Prince George Visitor Guide with new content. Implementation Plan: Short Description: The Prince George Visitor Guide received a redesign in the 2016 edition. Future editions will require updated imagery and new content. Emphasis should be placed on activities that generate revenue for the high motivation products such as outdoor adventure while at the same time, ensuring there is information on the variety of other activities that increase length of stay and visitor satisfaction (such as cultural activities and festivals and events). Within each category, the Visitor Guide should include journalistic articles to better paint a picture of the experience one can have in Prince George. Other categories such as sport tourism, meetings & conventions, and hunting may not belong in the general Visitor Guide as they have very specific audiences that can be better reached through other methods. To encourage potential visitors to stay longer in Prince George, new content can include itineraries based on stays of different lengths (one to five nights) that highlight Prince George’s key attractions and the variety of experiences available, keeping in mind the two main target groups of repeat visitors from northern BC and long-haul visitors to northern BC and/or Alaska. Illustrate each itinerary with appealing images that appeal to the target groups. Itineraries that are related to history/heritage should incorporate the Golden Raven program. Present information in an easily-scanned manner, with concise text, informative short paragraphs, and captioned photos Rationale:
FINAL%20TPGS%202017%20Business%20Plan.docx