people born after all leisure travelers and boomers may like quality World War II, 38% of business food experiences such between 1946 and travelers in United as wine tasting. They are 1964. They are States. the major group of wine identified with the This segment takes an consumers among the spirit of the 1960s. average of 4.2 leisure four generations. They They are occupied trips and 7.5 business consider wine with materialistic trips per year. consumption as relaxed possessions and They are the affluent and healthy activities. money and treat travelers and most of work and personal them travel for business. Food service preference sacrifice as keys to Boomers are less likely Some older boomers success. They to use internet to search have become continue to travel travel-related information grandparents and may and go out. or make purchases for visit restaurants that They do not believe travel products. offer a family-friendly in simple Boomers value health atmosphere and provide advertising. They and wellness and they an upscale, formal dining demand full favor medical tourism experience. information to and health tourism (e.g. understand the spa, yoga and products rather than meditation). just believe in They also seek pictures and excitement by descriptions shown participating adventure in advertisements. travel which involves They are driven and hunting and fishing, dedicated. strenuous hiking and They want to feel tracking wild animals. connected to others Apart from adventure They prefer a caring travel, Boomers also like environment. to visit museums, This is a group that sightsee in cities and is too big and too visit historical sites. rich to ignore. They begin to reach Accommodation
people born after World War II, between 1946 and 1964. They are identified with the spirit of the 1960s. They are occupied with materialistic possessions and money and treat work and personal sacrifice as keys to success. They continue to travel and go out. They do not believe in simple advertising. They demand full information to understand the products rather than just believe in pictures and descriptions shown in advertisements. They are driven and dedicated. They want to feel connected to others They prefer a caring environment. This is a group that is too big and too rich to ignore. They begin to reach all leisure travelers and 38% of business travelers in United States. This segment takes an average of 4.2 leisure trips and 7.5 business trips per year. They are the affluent travelers and most of them travel for business. Boomers are less likely to use internet to search travel-related information or make purchases for travel products. Boomers value health and wellness and they favor medical tourism and health tourism (e.g. spa, yoga and meditation). They also seek excitement by participating adventure travel which involves hunting and fishing, strenuous hiking and tracking wild animals. Apart from adventure travel, Boomers also like to visit museums, sightsee in cities and visit historical sites. Accommodation boomers may like quality food experiences such as wine tasting. They are the major group of wine consumers among the four generations. They consider wine consumption as relaxed and healthy activities. Food service preference Some older boomers have become grandparents and may visit restaurants that offer a family-friendly atmosphere and provide an upscale, formal dining experience.
Final_Trend_English_a3.docx