PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Targets Responsible Indicator/ Information For 2016/17 Business Measure Unit R’000 Quarterly Milestone 1st 2nd 3rd 4th Leveraging of Executed Implemented 2.5.3 Implement an Implement an Preparatory Implement an 16750 Marketing strategic Brand SA phase 1 Implement an integrated integrated work for in integrated & international programme in during FY integrated stakeholder and stakeholder and market stakeholder and Comms and domestic strategic 2015/16. stakeholder and communication communication roundtables; communication platforms to platforms. communication programme for programme for WEF Davos; programme for position South programme for in market in market Mining in market Africa WEF Africa; roundtables; roundtables; Indaba. roundtables; positively. WEF China; WEF WEF Africa and Top 50 Brands; SAPBA; WEF Davos; Mining JCI World WEF China; Davos; Mining Indaba; SAPBA; Congress. BRICS. Indaba. Top 50 Brands; JCI World Congress; BRICS and in market roundtables.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone R’000 Responsible Business Unit 1st 2nd 3rd 4th Leveraging of strategic international and domestic platforms to position South Africa positively. Executed Brand SA programme in strategic platforms. Implemented phase 1 during FY 2015/16. 2.5.3 Implement an integrated stakeholder and communication programme for WEF Africa; WEF China; WEF Davos; Mining Indaba; SAPBA; Top 50 Brands; JCI World Congress; BRICS and in market roundtables. Implement an integrated stakeholder and communication programme for in market roundtables; WEF Africa and JCI World Congress. Implement an integrated stakeholder and communication programme for in market roundtables; Top 50 Brands; WEF China; BRICS. Preparatory work for in market roundtables; WEF Davos; Mining Indaba. Implement an integrated stakeholder and communication programme for in market roundtables; SAPBA; WEF Davos; Mining Indaba. 16750 Marketing & Comms
Final_BSA_2016_2017_Business_Plan_v4-08March2016.docx