Understanding the impact of the consumer changes in the financial services industry in recent years. 4 Sustainability of the Financial Services System: UNIT 2 Understanding how financial services providers PART A 35 multiple choice questions, each worth 1 work and the environment in which they operate. mark Importance of sustainability for financial services Tests each of the 9 learning outcomes providers and systems. • 45 minute exam • Influences of external factors upon financial PART B services providers Pre-release case-study The effectiveness of marketing materials produced Essay style responses to 5 questions • by financial services providers 65 marks • Approaches used by financial services providers to 1 hour 45 mins • attract, retain and satisfy consumers. How market segmentation and product development are used to meet the needs, wants and aspirations of financial consumers.
Understanding the impact of the consumer changes in the financial services industry in recent years. 4 Sustainability of the Financial Services System: Understanding how financial services providers work and the environment in which they operate. Importance of sustainability for financial services providers and systems. Influences of external factors upon financial services providers The effectiveness of marketing materials produced by financial services providers Approaches used by financial services providers to attract, retain and satisfy consumers. How market segmentation and product development are used to meet the needs, wants and aspirations of financial consumers. UNIT 2 PART A 35 multiple choice questions, each worth 1 mark • Tests each of the 9 learning outcomes • 45 minute exam PART B Pre-release case-study • Essay style responses to 5 questions • 65 marks • 1 hour 45 mins
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