· Attract audience and Coordinate and maximise local participants from differing partner in-kind marketing and PR Produce all press demographic and contributions release frameworks All ON GOING All releases signed off NB groups. E-flyers sent to all · 10,000 and 15,000 Press releases partners for people attending each Manage consistent messaging across adapted to E-flyer distribution and show – 30,000 to 45,000 in all partner communications format All ON GOING inclusion on websites SW total Objective Action Location Timescale Outcome Lead Target addressed Engagement Raise the profile of Deda Producing (phone/meeting) as a producer of quality artistic with main local Secure buy-in for works media sources All Dec Games Time story(s) NB · 10,000 and 15,000 people attending each Attract a significant audience to Design and produce 20,000 Save the Date show – 30,000 to 45,000 in each show postcard Loughborough Feb postcards SW total
Coordinate and maximise local partner in-kind marketing and PR contributions Produce all press release frameworks All ON GOING All releases signed off NB · Attract audience and participants from differing demographic and groups. Manage consistent messaging across all partner communications Press releases adapted to E-flyer format All ON GOING E-flyers sent to all partners for distribution and inclusion on websites SW · 10,000 and 15,000 people attending each show – 30,000 to 45,000 in total Objective Action Location Timescale Outcome Lead Target addressed Raise the profile of Deda Producing as a producer of quality artistic works Engagement (phone/meeting) with main local media sources All Dec Secure buy-in for Games Time story(s) NB Attract a significant audience to each show Design and produce postcard Loughborough Feb 20,000 Save the Date postcards SW · 10,000 and 15,000 people attending each show – 30,000 to 45,000 in total
Games%20Time%20Marketing%20and%20PR%20Action%20Plan.docx