of Consumer Attitudes toward MIS Secondary Information Use”. ISSN 0276-7783, 09/1993, Volume 17, Issue 3, pp. 341 363 Quarterly, – Doorn, J., Hoekstra, of online advertising: The role of J.C. (2013). “Customization ISSN 0923-0645 Marketing Letters, intrusiveness”. Dustin, D.B. (2011). consumer privacy with behavioral Santa “Balancing targeting”. ISSN 0882-3383, Clara Computer and High - Technology Law Journal, 02/2011, Volume 27, Issue 1, p. 3 Gardner, M.P. Attitude toward the Ad Affect Brand Attitude under a (1985). “Does Brand ISSN 0022-2437, Journal of Marketing Research, Evaluation Set”. 05/1985, Volume 22, Issue 2, pp. 192 198 – Goldfarb, A., Tucker, C. (2011). Behavioral Targeting, and “Online Advertising, ISSN 0001-0782, Communications of the ACM, Privacy”. 05/2011, Volume 54, Issue 5, pp. 25 27 – Goldfarb, A., Tucker, C. (2011). Display Advertising: Targeting and “Online Marketing Science, ISSN 0732-2399, 05/2011, Volume 30, Issue 3, Obtrusiveness”. pp. 389 404 – Kim, C., Kwon, K., Chang, W. (2011). to measure the effectiveness of online “How advertising in online Expert Systems with marketplaces”. ISSN 0957-4174, 2011, Volume 38, Issue 4, pp. 4234 4243 Applications, – Law, A., Logan, H., Baron, R.S. (1994). for Control, Felt Control, and Stress “Desire Inoculation Training During Journal of Personality and Social Dental Treatment”. ISSN 0022-3514, 11/1994, Volume 67, Issue 5, pp. 926 - 936 Psychology, Lewin, J.E., Taylor, D.G. (2011). and followers: do ads work on social “Friends, fans,
of Consumer Attitudes toward Secondary Information Use”. MIS Quarterly, ISSN 0276-7783, 09/1993, Volume 17, Issue 3, pp. 341 – 363 Doorn, J., Hoekstra, J.C. (2013). “Customization of online advertising: The role of intrusiveness”. Marketing Letters, ISSN 0923-0645 Dustin, D.B. (2011). “Balancing consumer privacy with behavioral targeting”. Santa Clara Computer and High - Technology Law Journal, ISSN 0882-3383, 02/2011, Volume 27, Issue 1, p. 3 Gardner, M.P. (1985). “Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set”. Journal of Marketing Research, ISSN 0022-2437, 05/1985, Volume 22, Issue 2, pp. 192 – 198 Goldfarb, A., Tucker, C. (2011). “Online Advertising, Behavioral Targeting, and Privacy”. Communications of the ACM, ISSN 0001-0782, 05/2011, Volume 54, Issue 5, pp. 25 – 27 Goldfarb, A., Tucker, C. (2011). “Online Display Advertising: Targeting and Obtrusiveness”. Marketing Science, ISSN 0732-2399, 05/2011, Volume 30, Issue 3, pp. 389 – 404 Kim, C., Kwon, K., Chang, W. (2011). “How to measure the effectiveness of online advertising in online marketplaces”. Expert Systems with Applications, ISSN 0957-4174, 2011, Volume 38, Issue 4, pp. 4234 – 4243 Law, A., Logan, H., Baron, R.S. (1994). “Desire for Control, Felt Control, and Stress Inoculation Training During Dental Treatment”. Journal of Personality and Social Psychology, ISSN 0022-3514, 11/1994, Volume 67, Issue 5, pp. 926 - 936 Lewin, J.E., Taylor, D.G. (2011). “Friends, fans, and followers: do ads work on social
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