working on the website and Joshua is the Director of Youth Services and has library’s been thus far responsible for updating the Facebook and Twitter accounts. library’s James and Joshua will be responsible for much of the marketing campaign implementation. There will, however, be many commitments required of others to make the marketing campaign effective. The table below shows responsible parties, competencies required, time commitments required, and deliverables for the marketing plan. Staff Required Time Deliverables Responsible Competencies Commitment James and Understanding of Three Brochures Joshua social media tools weeks of Flyers and web services time for 1 Website links Ability to to 3 hours TV and Radio communicate well a day spots with others Willingness to consider input from staff, volunteers, board members, and community members Willingness to dedicate time and energy to marketing Ability to create effective marketing materials Librarians Willingness to 10 minutes Coordination learn about the per day for agreement with and other library staff social media tools word of MVRCR involved mouth Translated Desire to reach campaign materials out into the Half hour More social
working on the library’s website and Joshua is the Director of Youth Services and has been thus far responsible for updating the library’s Facebook and Twitter accounts. James and Joshua will be responsible for much of the marketing campaign implementation. There will, however, be many commitments required of others to make the marketing campaign effective. The table below shows responsible parties, competencies required, time commitments required, and deliverables for the marketing plan. Staff Responsible Required Competencies Time Commitment Deliverables James and Joshua Understanding of social media tools and web services Ability to communicate well with others Willingness to consider input from staff, volunteers, board members, and community members Willingness to dedicate time and energy to marketing Ability to create effective marketing materials Three weeks of time for 1 to 3 hours a day Brochures Flyers Website links TV and Radio spots Librarians and other library staff Willingness to learn about the social media tools involved Desire to reach out into the 10 minutes per day for word of mouth campaign Half hour Coordination agreement with MVRCR Translated materials More social
Final_PMA_Plan.docx