has actually expanded the existing loophole and gambling advertising will be available in replays as well as live sporting events. This means that the situation is set to worsen. Internet advertising – not difficult to control Google and Facebook require their advertisers to comply with national laws – so it is relatively easy to control Internet advertising. If you’re in a country where online gambling is not allowed, Facebook and Google will not accept the advertisements, for example, see the Google per country, gambling advertising spec for the United States (below). Facebook also restricts its advertising and has both restricted and prohibited content: The Interactive Gambling Act 2001, section 7A carries directions about advertising. We believe that we should follow the precedent set by the tobacco advertising ban - a staged process. The ban is set out in the . The first stage was the 1992 legislation, and in 2012, the restrictions on tobacco advertising were extended to the Internet and other electronic media in Australia. We recommend: Follow the tobacco-advertising journey, and ban advertising totally, but with a staged approach. There could be a grandfathering clause for existing large sponsorship contracts (if they can demonstrate that there is no legal way out). This way, the AFL and other vested interests will be on notice that the codes have to find alternative sponsors. Find alternative sponsors by following the tobacco model, where revenue raised by an industry levy was used to fund organisations such as VicHealth. VicHealth then replaced existing gambling sponsorship dollars with ‘healthy sponsorship’. Advertising regulation – we need regulation now which covers the broad spectrum of C21 manifestations of marketing including direct advertising, inducements, sponsorship and promotions: TV/radio Physical advertising – billboards, sporting stadiums, buses and logos on player uniforms
has actually expanded the existing loophole and gambling advertising will be available in replays as well as live sporting events. This means that the situation is set to worsen. Internet advertising – not difficult to control Google and Facebook require their advertisers to comply with national laws – so it is relatively easy to control Internet advertising. If you’re in a country where online gambling is not allowed, Facebook and Google will not accept the advertisements, for example, see the Google per country, gambling advertising spec for the United States (below). Facebook also restricts its advertising and has both restricted and prohibited content: The Interactive Gambling Act 2001, section 7A carries directions about advertising. We believe that we should follow the precedent set by the tobacco advertising ban - a staged process. The ban is set out in the . The first stage was the 1992 legislation, and in 2012, the restrictions on tobacco advertising were extended to the Internet and other electronic media in Australia. We recommend: Follow the tobacco-advertising journey, and ban advertising totally, but with a staged approach. There could be a grandfathering clause for existing large sponsorship contracts (if they can demonstrate that there is no legal way out). This way, the AFL and other vested interests will be on notice that the codes have to find alternative sponsors. Find alternative sponsors by following the tobacco model, where revenue raised by an industry levy was used to fund organisations such as VicHealth. VicHealth then replaced existing gambling sponsorship dollars with ‘healthy sponsorship’. Advertising regulation – we need regulation now which covers the broad spectrum of C21 manifestations of marketing including direct advertising, inducements, sponsorship and promotions: TV/radio Physical advertising – billboards, sporting stadiums, buses and logos on player uniforms
Financial-Counselling-Australia-Submission-corrected-final-for-publication.docx