Justify the selection of each measure, and explain the assumed linkage between each measure and the business long-term financial performance. unit’s (15 marks) [Total: 25 marks] Chapter 5 NON FINANCIAL MEASURES OR CONTROL Chapter objectives 1. Define non financial measures. 2. Give examples of non financial measures. 3. Explain advantages and disadvantages of non financial measures NON FINANCIAL MEASURES OR CONTROL These are controls where non financial performance outcomes are measured Examples of non financial measures Human resources - employee satisfaction Average tenure Turnover Marketing New product launched Customer satisfaction Brand power Production Number of defects
Justify the selection of each measure, and explain the assumed linkage between each measure and the business unit’s long-term financial performance. (15 marks) [Total: 25 marks] Chapter 5 NON FINANCIAL MEASURES OR CONTROL Chapter objectives 1. Define non financial measures. 2. Give examples of non financial measures. 3. Explain advantages and disadvantages of non financial measures NON FINANCIAL MEASURES OR CONTROL These are controls where non financial performance outcomes are measured Examples of non financial measures Human resources - employee satisfaction Average tenure Turnover Marketing New product launched Customer satisfaction Brand power Production Number of defects
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