Whilst it is not expected that Nillumbik would access the same level of funding and resources, Number of it provides an indication of the professionalism of leading tourism organisations. Paid 300 Members Number of 14 3 Staff Number of 110 Goulburn River Valley Tourism Volunteers Greater Geelong and the Bellarine Organisation Annual Area 3 Local Government Areas 4 Local Government Areas Budget Over $2 million B/N $200K-$300K (estimate) Structure Incorporated Association Company Limited by Guarantee Funded by Local Government, State Government, Industry Local Government Marketing Production of marketing collateral Market research Marketing Provide marketing buy-in opportunities Production of marketing Urban Enterprise undertook a survey of Regional Tourism Organisations in 2012. The survey collateral Tourism product and infrastructure development and planning included responses from 18 RTOs in Victoria. The table below provides a profile of the Market research Provide training and advice to members of your “average” organisation, taken from data collected. Provide marketing buy-in organisation opportunities Overall the average figures for regional tourism organisations include: Maintenance of the organisation's website Tourism product and infrastructure development and Provide professional development opportunities 4.7 FTE equivalent staff; planning Provide industry leadership opportunities Roles Provide training and advice to 19 volunteers; Provide networking opportunities members of your organisation Familiarisation tours Maintenance of the Around $1 million budget organisation's website Provide lobby power for members Provide professional 3.9 municipalities per region. Operate Visitor Information Centre/s development opportunities Provide a booking service for accommodation Provide industry leadership opportunities Provide a booking service for tours and activities businesses Provide networking opportunities Coordinate the Official Visitor Guide Familiarisation tours Bid for business events Liaison on behalf of members with local, state and federal governments Paid Business Yes No Membership
Whilst it is not expected that Nillumbik would access the same level of funding and resources, it provides an indication of the professionalism of leading tourism organisations. Greater Geelong and the Bellarine Goulburn River Valley Tourism Organisation Area 3 Local Government Areas 4 Local Government Areas Structure Incorporated Association Company Limited by Guarantee Roles Marketing Production of marketing collateral Market research Provide marketing buy-in opportunities Tourism product and infrastructure development and planning Provide training and advice to members of your organisation Maintenance of the organisation's website Provide professional development opportunities Provide industry leadership opportunities Provide networking opportunities Familiarisation tours Provide lobby power for members Operate Visitor Information Centre/s Provide a booking service for accommodation Provide a booking service for tours and activities businesses Coordinate the Official Visitor Guide Bid for business events Liaison on behalf of members with local, state and federal governments Marketing Production of marketing collateral Market research Provide marketing buy-in opportunities Tourism product and infrastructure development and planning Provide training and advice to members of your organisation Maintenance of the organisation's website Provide professional development opportunities Provide industry leadership opportunities Provide networking opportunities Familiarisation tours Paid Business Membership Yes No Number of Paid Members 300 Number of Staff 14 3 Number of Volunteers 110 Annual Budget (estimate) Over $2 million B/N $200K-$300K Funded by Local Government, State Government, Industry Local Government Urban Enterprise undertook a survey of Regional Tourism Organisations in 2012. The survey included responses from 18 RTOs in Victoria. The table below provides a profile of the “average” organisation, taken from data collected. Overall the average figures for regional tourism organisations include: 4.7 FTE equivalent staff; 19 volunteers; Around $1 million budget 3.9 municipalities per region.
final-nillumbik-destination-management-plan-draft-nov15.docx