Table Four Aggregate Models of Interactive and Actionable Tweets Marginal Actionable Marginal Variable Direct Interaction1 Effect2 Appeals Effect General Statements -0.33** -0.56** Any Issue Content -0.040 -0.114 (0.051)3 (0.042) 0.09^ 0.08^ Mention Party (0.053) (0.043) -0.26** -0.18** Mention Ideology -0.031 -0.039 (0.064) (0.050) 0.02 -0.38** Mention Elite -0.079 (0.056) (0.047) Election Statements -0.20** Direct Voter Interaction -0.043 (0.054) 0.07^ Appeal for Action (0.042) -0.09* -0.21** Mention Opponent -0.013 -0.048 (0.048) (0.040) -0.80** -0.02 Mention Event -0.077 (0.064) (0.040) -0.70** 0.56** Mention Media -0.067 +0.160 (0.073) (0.041) -0.40** 0.05 Mention Election Status -0.043 (0.072) (0.051) Candidate Characteristics Candidate Level Covariates Yes Yes -0.54** -0.91** Constant (0.107) (0.084) N 10,398 10,398 Pseudo R Squared 0.105 0.059 PRE 0.00 0.28 p < **0.01 *0.05 ^0.10 1Results of probit regression models. 2Other covariates held at their mean values. 3Standard errors reported in parentheses.
Table Four Aggregate Models of Interactive and Actionable Tweets Variable Direct Interaction1 Marginal Effect2 Actionable Appeals Marginal Effect General Statements Any Issue Content -0.33** (0.051)3 -0.040 -0.56** (0.042) -0.114 Mention Party 0.09^ (0.053) 0.08^ (0.043) Mention Ideology -0.26** (0.064) -0.031 -0.18** (0.050) -0.039 Mention Elite 0.02 (0.056) -0.38** (0.047) -0.079 Election Statements Direct Voter Interaction -0.20** (0.054) -0.043 Appeal for Action 0.07^ (0.042) Mention Opponent -0.09* (0.048) -0.013 -0.21** (0.040) -0.048 Mention Event -0.80** (0.064) -0.077 -0.02 (0.040) Mention Media -0.70** (0.073) -0.067 0.56** (0.041) +0.160 Mention Election Status -0.40** (0.072) -0.043 0.05 (0.051) Candidate Characteristics Candidate Level Covariates Yes Yes Constant -0.54** (0.107) -0.91** (0.084) N 10,398 10,398 Pseudo R Squared 0.105 0.059 PRE 0.00 0.28 p < **0.01 *0.05 ^0.10 1Results of probit regression models. 2Other covariates held at their mean values. 3Standard errors reported in parentheses.
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