Generation Y Tourism Food preference They were born Gen Y represents 12% of They are more between 1980 and leisure travelers and in their food 1995/2000. 13% of business choice. They are optimistic, travelers in United They also prefer fast self-confident, and States. food, but in contrast to open to change, but They take an average of other cohorts, many also are also impatient 3.9 leisure trips and 4.2 like healthier foods. and requiring business trips per year. They are less inclined immediate Gen Y are more active than Generation X to gratification. travelers than their older associate specific They are good at counterparts. brands. using technology It is common for Yers to They consume less wine and want to be the search travel information but more of the other first to try new through Internet and cheaper alternatives, technologies. make online travel such as beer and spirits. They place high purchase. They prefer sweet wines value on leisure and They seek novel and rather than dry ones. consider pay, fashionable travel They believe wine material experiences. should be consumed possessions and When travelling, Gen Y only in special occasions status more favor to participate in or in fine dining important than other amusement and theme restaurants. The purpose intrinsic values in park activities, go to for socialization is work (e.g., whether night clubs and dance, strong. the work is and look for shopping interesting, opportunities. challenging and Gen Y prefers high whether the worker quality products, even can take though they need to pay Food service preference responsibility for his an additional amount of People in this generation or her labor) money. go for fast-food and They are quick-service items, such trendsetters. as burger franchises and They tend to oppose pizza restaurants. the main stream values by acting and thinking differently Accommodation
Generation Y They were born between 1980 and 1995/2000. They are optimistic, self-confident, and open to change, but are also impatient and requiring immediate gratification. They are good at using technology and want to be the first to try new technologies. They place high value on leisure and consider pay, material possessions and status more important than other intrinsic values in work (e.g., whether the work is interesting, challenging and whether the worker can take responsibility for his or her labor) They are trendsetters. They tend to oppose the main stream values by acting and thinking differently Tourism Gen Y represents 12% of leisure travelers and 13% of business travelers in United States. They take an average of 3.9 leisure trips and 4.2 business trips per year. Gen Y are more active travelers than their older counterparts. It is common for Yers to search travel information through Internet and make online travel purchase. They seek novel and fashionable travel experiences. When travelling, Gen Y favor to participate in amusement and theme park activities, go to night clubs and dance, and look for shopping opportunities. Gen Y prefers high quality products, even though they need to pay an additional amount of money. Accommodation Food preference They are more in their food choice. They also prefer fast food, but in contrast to other cohorts, many also like healthier foods. They are less inclined than Generation X to associate specific brands. They consume less wine but more of the other cheaper alternatives, such as beer and spirits. They prefer sweet wines rather than dry ones. They believe wine should be consumed only in special occasions or in fine dining restaurants. The purpose for socialization is strong. Food service preference People in this generation go for fast-food and quick-service items, such as burger franchises and pizza restaurants.
Final_Trend_English_a3.docx