Global: Analyse a local business from the point of view of the challenge it faces from international competition. For example, a local record store versus Amazon or a local furniture business versus Ikea. How does it compete? Ethical: To what extent is its ethical stance important to a business you have chosen? Choose a business which emphasises its ethical credentials. The design mix: Term 6 Term 4 Topic 2.2 Making marketing decisions Function, aesthetics, cost 1 1 2.2.1 Product The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Price: 2 2 2.2.2 Price Pricing strategies Influences on pricing strategies: technology, competition, market segments, product life cycle Promotion: 3 3 2.2.3 Promotion Appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters 2.2.4 Place Place: 4 4 Methods of distribution: retailers and e-tailers How each element of the marketing mix can influence 5 5 2.2.5 Using the marketing mix to make business other elements decisions Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage
Global: Analyse a local business from the point of view of the challenge it faces from international competition. For example, a local record store versus Amazon or a local furniture business versus Ikea. How does it compete? Ethical: To what extent is its ethical stance important to a business you have chosen? Choose a business which emphasises its ethical credentials. Term 6 1 Term 4 1 Topic 2.2 Making marketing decisions 2.2.1 Product The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service 2 2 2.2.2 Price Price: Pricing strategies Influences on pricing strategies: technology, competition, market segments, product life cycle 3 3 2.2.3 Promotion Promotion: Appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters 4 4 2.2.4 Place Place: Methods of distribution: retailers and e-tailers 5 5 2.2.5 Using the marketing mix to make business decisions How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage
gcse-9-1-business-course-planner.docx