Audience(s) - what is the gender, age, physical ability, language, level of literacy, and ethnicity of your target population, disability?? Available communication tools – is it better to advertise through posters, dramas, radio, TV or cell phone messages, music, focus groups, local action, and/or community groups? The core message – what does the target population really need to know? The budget – how can you reach the widest cross-section of the community within budgetary constraints? Before you launch your orientation or information campaigns, test your messages with a variety of stakeholders - including vulnerable populations - to ensure that the messages are culturally appropriate. Examples of SEA outreach and awareness campaigns by UN agencies and NGOs in various countries include t-shirts, wrist bands, radio messages, bumper stickers, posters, dramas, videos, and more. Make sure you awareness-raising material is not
Audience(s) - what is the gender, age, physical ability, language, level of literacy, and ethnicity of your target population, disability?? Available communication tools – is it better to advertise through posters, dramas, radio, TV or cell phone messages, music, focus groups, local action, and/or community groups? The core message – what does the target population really need to know? The budget – how can you reach the widest cross-section of the community within budgetary constraints? Before you launch your orientation or information campaigns, test your messages with a variety of stakeholders - including vulnerable populations - to ensure that the messages are culturally appropriate. Examples of SEA outreach and awareness campaigns by UN agencies and NGOs in various countries include t-shirts, wrist bands, radio messages, bumper stickers, posters, dramas, videos, and more. Make sure you awareness-raising material is not
Guidelines%20to%20Implement%20Minimum%20Standards%20PSEA.docx