Claim Visual blemish Only personal acne Clinically proven to The most clearing within clearing device with clear acne within 24 powerful 1hour & IPL hours anti-acne skin eliminating The most care device 90% within advanced acne available at 24hours fighting technology home use. TV 2010 N/A N/A 2012 new “The secret” “Treat yourself weapon in the war at home with a quality against pimples.” manufactured device.” Print N/A Keep calm and N/A N/A Live Carefree Online YouTube Videos YouTube videos YouTube videos YouTube videos Reviews Facebook Facebook Facebook Twitter Twitter Twitter Blog Blog Blog Website Website Website Others N/A N/A N/A Celebrity Endorsement Mario Lopez and Germaine Table 1: Competitor communication analysis The results of the communication analysis can be interpreted in the following ways: 1. In the acne market, there are similar products that are difficult for consumers to clearly distinguish from to another. one brand’s features 2. Acne products do not use traditional media actively. They use online and social media rather than television and print media. 3. In regards to advertisements in the acne industry, there is no unique positioning or messaging points. Competitor messages show similar trends to each other.
Claim Visual blemish clearing within 1hour & eliminating 90% within 24hours Only personal acne clearing device with IPL Clinically proven to clear acne within 24 hours The most advanced acne fighting technology The most powerful anti-acne skin care device available at home use. TV 2010 “The new secret” weapon in the war against pimples.” N/A N/A 2012 “Treat yourself at home with a quality manufactured device.” Print N/A Keep calm and Live Carefree N/A N/A Online YouTube Videos YouTube videos Reviews Facebook Twitter Blog Website YouTube videos Facebook Twitter Blog Website YouTube videos Facebook Twitter Blog Website Others N/A N/A N/A Celebrity Endorsement Mario Lopez and Germaine Table 1: Competitor communication analysis The results of the communication analysis can be interpreted in the following ways: 1. In the acne market, there are similar products that are difficult for consumers to clearly distinguish from one brand’s features to another. 2. Acne products do not use traditional media actively. They use online and social media rather than television and print media. 3. In regards to advertisements in the acne industry, there is no unique positioning or messaging points. Competitor messages show similar trends to each other.
final_media_clearflash_report.docx