Lesson 2 Handout 3: Examples of Completed Designing for Behavior Change Frameworks Example 1: Agriculture and Natural Resources (ANR) Programs: Poultry Management Priority Group or Influencing Behavior Groups Determinants Bridges to Activities Activities Targeted adult Demographics: Perceived negative Reduce the perception 1. Create one demonstration men and women consequences: that chickens will stop site per village where Adult men and women from who raise laying eggs if they are families can observe the families who raise chickens. Belief that chickens chickens keep penned up. survival of penned chickens will stop laying These families all have them enclosed and the ability of chickens to Reduce the perception children under 2 years of Belief that it will be (penned up) at all adapt to the enclosed that it takes more age or a pregnant or more effort and times. environment with effort/expense to care lactating woman at program more expensive to displayed. for penned up start-up. give chickens food chickens. 2. Meanwhile, start promoting and water Both men and women have the provision of improved Increase the attended some school. feed, clean water and perception that it will Perceived positive Speak and read Swahili vaccine to all poultry. be economically consequences: Big Desires beneficial (less loss, 1 and 2. Train agriculture They will not lose They all want food security, less damage to crops, volunteer promoters in chickens to wild well-being and education more fertilizer etc.) to poultry care (feed, water, animals for their children. keep chickens penned vaccine) and construction of Less loss due to Current Practices/Beliefs up. pens and cages using locally illness available materials. Monitor They live in rural villages and Increase access to Chickens will not and reinforce their ability to own small numbers of cost fencing materials damage crops and transmit skills to others. chickens, which currently and skills for adapting gardens wander freely and sleep in local materials. 2. Reinforce the benefits of trees. It is easy to capture enclosing poultry by Increase the distributing a calendar with They think chickens will not chickens for perception that there one benefit shown per have enough to eat if they vaccinating are inexpensive ways month. are penned up, to feed penned up Farmers can use
Lesson 2 Handout 3: Examples of Completed Designing for Behavior Change Frameworks Example 1: Agriculture and Natural Resources (ANR) Programs: Poultry Management Behavior Priority Group or Influencing Groups Determinants Bridges to Activities Activities Targeted adult men and women who raise chickens keep them enclosed (penned up) at all times. Demographics: Adult men and women from families who raise chickens. These families all have children under 2 years of age or a pregnant or lactating woman at program start-up. Both men and women have attended some school. Speak and read Swahili Big Desires They all want food security, well-being and education for their children. Current Practices/Beliefs They live in rural villages and own small numbers of chickens, which currently wander freely and sleep in trees. They think chickens will not have enough to eat if they are penned up, Perceived negative consequences: Belief that chickens will stop laying Belief that it will be more effort and more expensive to give chickens food and water Perceived positive consequences: They will not lose chickens to wild animals Less loss due to illness Chickens will not damage crops and gardens It is easy to capture chickens for vaccinating Farmers can use Reduce the perception that chickens will stop laying eggs if they are penned up. Reduce the perception that it takes more effort/expense to care for penned up chickens. Increase the perception that it will be economically beneficial (less loss, less damage to crops, more fertilizer etc.) to keep chickens penned up. Increase access to fencing materials and skills for adapting local materials. Increase the perception that there are inexpensive ways to feed penned up 1. Create one demonstration site per village where families can observe the survival of penned chickens and the ability of chickens to adapt to the enclosed environment with displayed. 2. Meanwhile, start promoting the provision of improved feed, clean water and vaccine to all poultry. 1 and 2. Train agriculture volunteer promoters in poultry care (feed, water, vaccine) and construction of pens and cages using locally available materials. Monitor and reinforce their ability to transmit skills to others. 2. Reinforce the benefits of enclosing poultry by distributing a calendar with one benefit shown per month. cost
final_second_edition_practical_guide_to_conducting_barrier_analysis.docx