Repair Discourse Theory (IRT). Benoit said, is essential to organizations" (1997, p. 177). “Image IRT is relevant for the Las Vegas Mass Shooting case because Benoit claims that organizations are often held liable by the public for crises. important point is not whether the business in “The is responsible for the offensive act, but whether the firm is to be responsible for it by fact thought the relevant 1997, p. 178). While the actual shooting was carried out by audience” (Benoit, Paddock, Mandalay Bay Resort is held liable in public opinion because of its obvious connection to the mass shooting. IRT focuses on message options for organizations to employ during times of crisis. IRT offers five broad categories of strategies to use. These categories are not mutually exclusive, and organizations can use multiple of them during its response. The five categories are denial, evasion of responsibility, reducing offensiveness of event, corrective action, and mortification. Mandalay Bay Resort used three of the five strategies for image restoration. Mandalay Bay Resort attempted to deny the crisis by the a type of denial in IRT. Shifting the “shifting blame,” blame stresses that person or organization is actually responsible for the offensive “another act” (Benoit, 1997, p. 180). Mandalay Bay Resort also used two tactics to reduce offensiveness. It used bolstering in an effort to the positive feelings toward itself, in order “strengthen audience’s to offset the negative feelings connected with the wrongful (Benoit 1997, p. 180). act” Additionally, it used compensation to reduce offensiveness by aiding the victims. The final strategy from IRT used by Mandalay Bay Resort was corrective action can take the action. “This form of restoring the state of affairs existing before the offensive action, and/or promising to prevent the recurrence of the offensive 1997, p. 181). The two strategies not used act” (Benoit, by Mandalay Bay Resort included evading responsibility and mortification. A full timeline of Mandalay Bay and strategies used can be seen in Table 1 below. Resort’s statements
Repair Discourse Theory (IRT). Benoit said, “Image is essential to organizations" (1997, p. 177). IRT is relevant for the Las Vegas Mass Shooting case because Benoit claims that organizations are often held liable by the public for crises. “The important point is not whether the business in fact is responsible for the offensive act, but whether the firm is thought to be responsible for it by the relevant audience” (Benoit, 1997, p. 178). While the actual shooting was carried out by Paddock, Mandalay Bay Resort is held liable in public opinion because of its obvious connection to the mass shooting. IRT focuses on message options for organizations to employ during times of crisis. IRT offers five broad categories of strategies to use. These categories are not mutually exclusive, and organizations can use multiple of them during its response. The five categories are denial, evasion of responsibility, reducing offensiveness of event, corrective action, and mortification. Mandalay Bay Resort used three of the five strategies for image restoration. Mandalay Bay Resort attempted to deny the crisis by “shifting the blame,” a type of denial in IRT. Shifting the blame stresses that “another person or organization is actually responsible for the offensive act” (Benoit, 1997, p. 180). Mandalay Bay Resort also used two tactics to reduce offensiveness. It used bolstering in an effort to “strengthen the audience’s positive feelings toward itself, in order to offset the negative feelings connected with the wrongful act” (Benoit 1997, p. 180). Additionally, it used compensation to reduce offensiveness by aiding the victims. The final strategy from IRT used by Mandalay Bay Resort was corrective action. “This action can take the form of restoring the state of affairs existing before the offensive action, and/or promising to prevent the recurrence of the offensive act” (Benoit, 1997, p. 181). The two strategies not used by Mandalay Bay Resort included evading responsibility and mortification. A full timeline of Mandalay Bay Resort’s statements and strategies used can be seen in Table 1 below.
final_case_what_happens_in_vegas_doesnt_stay_there.docx