The product audit included both a quantitative and qualitative Issues and opportunities paper presented. An issues and assessment of product and infrastructure. Urban Enterprise will seek opportunities paper was presented to the Steering Committee for to use the GIS databases from council if possible. The product audit discussion and feedback. will be summarised by subregional destinations. Milestone 3: AND REPORT Audit of tourism concepts and proposals. Drawing on the consultation with Local Government, State Government, industry and 5 a review of existing literature an audit of tourism investments and Preparation of draft report. draft Strategy Report was prepared. concepts would be undertaken. This will include a database and a This incorporated outcomes of each phase and provide clear description of projects. Where necessary, further follow up recommendations for moving forward including profiles for priority conversations will be undertaken with project proponents. projects. Product and experience gap analysis. gap analysis for tourism Milestone 4: Draft Report product, infrastructure and experiences will be undertaken. This will match tourism product and experience provision with the needs of Prepare final report. The preparation of this report would take in the target markets identified. feedback from the Marketing Committee. Analysis of Social Media. Review and analysis of social media site Milestone 5: FINAL Report information, including Trip Advisor, Urban Spoon to inform visitor experience review. Audit of Council Resources & Governance Urban Enterprise will review Council’s resources dedicated tourism to understand the constraints for delivery of the tourism strategy. This information will Consultation for the Nillumbik Destination Management Plan included stakeholder be utilised when preparing an action plan for council’s tourism workshops involving council staff from various departments, and one on one meetings strategy. An analysis of the current governance structures will also and conversations with tourism operators, business groups and event organisers. be undertaken including both internal to Council relevant to tourism and relationships with the tourism industry and other regional Consultation included discussions relating to the following: partners. Testing findings from research and data analysis; Issues and opportunities paper prepared. An issues and Presenting the results of the product audit to ensure that it captures the region’s opportunities paper was be prepared outlining the outcomes of the tourism offer and the assessment of quality; study to date. This highlighted areas of need and product, experience and infrastructure gaps and potential projects for Markets and marketing; consideration.
The product audit included both a quantitative and qualitative assessment of product and infrastructure. Urban Enterprise will seek to use the GIS databases from council if possible. The product audit will be summarised by subregional destinations. Audit of tourism concepts and proposals. Drawing on the consultation with Local Government, State Government, industry and a review of existing literature an audit of tourism investments and concepts would be undertaken. This will include a database and a description of projects. Where necessary, further follow up conversations will be undertaken with project proponents. Product and experience gap analysis. gap analysis for tourism product, infrastructure and experiences will be undertaken. This will match tourism product and experience provision with the needs of the target markets identified. Analysis of Social Media. Review and analysis of social media site information, including Trip Advisor, Urban Spoon to inform visitor experience review. Audit of Council Resources & Governance Urban Enterprise will review Council’s resources dedicated tourism to understand the constraints for delivery of the tourism strategy. This information will be utilised when preparing an action plan for council’s tourism strategy. An analysis of the current governance structures will also be undertaken including both internal to Council relevant to tourism and relationships with the tourism industry and other regional partners. Issues and opportunities paper prepared. An issues and opportunities paper was be prepared outlining the outcomes of the study to date. This highlighted areas of need and product, experience and infrastructure gaps and potential projects for consideration. Issues and opportunities paper presented. An issues and opportunities paper was presented to the Steering Committee for discussion and feedback. Milestone 3: AND REPORT 5 Preparation of draft report. draft Strategy Report was prepared. This incorporated outcomes of each phase and provide clear recommendations for moving forward including profiles for priority projects. Milestone 4: Draft Report Prepare final report. The preparation of this report would take in feedback from the Marketing Committee. Milestone 5: FINAL Report Consultation for the Nillumbik Destination Management Plan included stakeholder workshops involving council staff from various departments, and one on one meetings and conversations with tourism operators, business groups and event organisers. Consultation included discussions relating to the following: Testing findings from research and data analysis; Presenting the results of the product audit to ensure that it captures the region’s tourism offer and the assessment of quality; Markets and marketing;
final-nillumbik-destination-management-plan-draft-nov15.docx