A juice product which appears to be The product displays an accurate HSR aimed at children scores five stars and does not represent an anomaly despite its high energy and sugar according to the agreed No further content. The label states that the definition. The matter raised pertains action, product of contains “one serve fruit” to serve sizes appropriate for children, however, and However a “no added sugar”. the marketing of products to children this issue single serve is defined as 250mL, and the potential for these products to should be equivalent to two serves of fruit Rejected: application is 2015-4 10-June-15 17-July-15 be inconsistent with the ADG relevant considered according to the ADG, and a single deemed not an anomaly. to children, rather than the validity and as part of serve contains 25.3g sugar. accuracy of the HSR system and HSR the The rating obtained by the product Calculator outputs. The issue raised evaluation and, as a result, the message being should be considered as part of the of the HSR portrayed to consumers, is contrary evaluation of the HSR system at the system. to the advice provided in the ADG end of the five year implementation and Australian Guide to Healthy period. Eating.
2015-4 10-June-15 A juice product which appears to be aimed at children scores five stars despite its high energy and sugar content. The label states that the product contains “one serve of fruit” and “no added sugar”. However a single serve is defined as 250mL, equivalent to two serves of fruit according to the ADG, and a single serve contains 25.3g sugar. The rating obtained by the product and, as a result, the message being portrayed to consumers, is contrary to the advice provided in the ADG and Australian Guide to Healthy Eating. 17-July-15 Rejected: application is deemed not an anomaly. The product displays an accurate HSR and does not represent an anomaly according to the agreed definition. The matter raised pertains to serve sizes appropriate for children, the marketing of products to children and the potential for these products to be inconsistent with the ADG relevant to children, rather than the validity and accuracy of the HSR system and HSR Calculator outputs. The issue raised should be considered as part of the evaluation of the HSR system at the end of the five year implementation period. No further action, however, this issue should be considered as part of the evaluation of the HSR system.
Health-Star-Rating-Progress-Review-Report.docx