The study enables the students to comprehend the appropriateness of various e-payment techniques The course offers an understanding on the innovative method of developing dynamic and interactive e-business applications COURSE OUTCOMES Analyze the concepts of Web hosting and e-marketing Create and launch successful brands Online Secure the online business services from risks through e security concepts Develop innovative strategies to further enhance the business outcome UNIT 1 INTRODUCTION 9 Introduction to E Business- Characteristics of E- Business - Advantages and disadvantages of E-Business - Business models for E – Commerce UNIT 2 E MARKETING 9 E Marketing – Goals - Browsing Behaviour Model- Online Marketing- Online Marketing Strategy - E – Advertising UNIT 3 E – SECURITY AND E-PAYMENT 9 Information System Security- Security on the Internet- E-Business Risk management issues- Internet security environment in India - Digital Payment requirements - Digital Token based E Payment system - Properties of electronic cash - Cheque payment system on the internet - Risks in E Payment system, Digital Signature UNIT 4 E - CRM 9 E CRM - E-CRM tool kits - Typical Business touch points - Privacy issues - Data mining in CRM- Role of data mining in online marketing UNIT 5 MOBILE COMMERCE AND WEB DESIGN 9 Definition, Technology- WAP model- Wireless technology- 3G Wireless communication- Need for intelligent web sites- Goals and objectives of a website- Strategies for website development- Ethical issues in Digital Technology TOTAL:45 TEXT BOOKS: Colin Combe, Introduction to E- Business: Management and Strategy, Butterworth – Heinemann, 2011 Dave Chaffey, E-Business and E Commerce Management , 3rd Edition Pearson Education , 2009 REFERENCE BOOKS: Nathalie Nahai, Web of Influence- The psychology of Online Persuasion, Pearson Education, 2012 Kenneth Laudon, Carol Traver, E Commerce 2013: Global Edition , 9th Edition, Pearson Education, 2013 Ravi Kalakota, e – Business 2.0:Road map to Success Besron/Smith , Data warehousing , Data Mining & OLAP, Mc Graw Hill Amjad Umar, Mobilr Computing and Wireless Communications, Mc Graw Hill WEB REFERENCES: BUSINESS ANALYSIS AND SIMULATION 0/0/3/2 16PN955 PREREQUISITES: Basic Knowledge on Business Functions COURSE OBJECTIVES To get exposed to real time issues and problems in management.
The study enables the students to comprehend the appropriateness of various e-payment techniques The course offers an understanding on the innovative method of developing dynamic and interactive e-business applications COURSE OUTCOMES Analyze the concepts of Web hosting and e-marketing Create and launch successful brands Online Secure the online business services from risks through e security concepts Develop innovative strategies to further enhance the business outcome UNIT 1 INTRODUCTION 9 Introduction to E Business- Characteristics of E- Business - Advantages and disadvantages of E-Business - Business models for E – Commerce UNIT 2 E MARKETING 9 E Marketing – Goals - Browsing Behaviour Model- Online Marketing- Online Marketing Strategy - E – Advertising UNIT 3 E – SECURITY AND E-PAYMENT 9 Information System Security- Security on the Internet- E-Business Risk management issues- Internet security environment in India - Digital Payment requirements - Digital Token based E Payment system - Properties of electronic cash - Cheque payment system on the internet - Risks in E Payment system, Digital Signature UNIT 4 E - CRM 9 E CRM - E-CRM tool kits - Typical Business touch points - Privacy issues - Data mining in CRM- Role of data mining in online marketing UNIT 5 MOBILE COMMERCE AND WEB DESIGN 9 Definition, Technology- WAP model- Wireless technology- 3G Wireless communication- Need for intelligent web sites- Goals and objectives of a website- Strategies for website development- Ethical issues in Digital Technology TOTAL:45 TEXT BOOKS: Colin Combe, Introduction to E- Business: Management and Strategy, Butterworth – Heinemann, 2011 Dave Chaffey, E-Business and E Commerce Management , 3rd Edition Pearson Education , 2009 REFERENCE BOOKS: Nathalie Nahai, Web of Influence- The psychology of Online Persuasion, Pearson Education, 2012 Kenneth Laudon, Carol Traver, E Commerce 2013: Global Edition , 9th Edition, Pearson Education, 2013 Ravi Kalakota, e – Business 2.0:Road map to Success Besron/Smith , Data warehousing , Data Mining & OLAP, Mc Graw Hill Amjad Umar, Mobilr Computing and Wireless Communications, Mc Graw Hill WEB REFERENCES: 16PN955 BUSINESS ANALYSIS AND SIMULATION 0/0/3/2 PREREQUISITES: Basic Knowledge on Business Functions COURSE OBJECTIVES To get exposed to real time issues and problems in management.
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