information. COO was also found as the top ranked attribute in both samples. In regards to the comparison between the inclusion and exclusion of the price attributes, one of the results indicated that there was consistently less heterogeneity in the CE without the price attribute. Table A19: Willingness to pay for beef attributes, Sweden (N = 1,070*; n = 630 “no-price sample” and n = 440 “price sample”) “Price sample” “Price “No-price sample” sample” WTP Premium Attribute ranking SEK/kg (%)** Origin (vs. zone COO (inside or 113.7 43% 1 1 of origin inside or outside outside EU) EU) Animal specific Reference Information on 15.0 6% 12 12 code (vs. not present) package Traceability to specific Information on 32.0 12% 6 6 slaughterhouse (vs. not package present) Traceability to group or Information on 29.5 11% 7 9 specific animal (vs. not package present) Traceability to specific Information on 32.6 12% 5 4 breeder (vs. not present) package Verified animal welfare for Information on 42.1 16% 1 1 livestock production (vs. package not present) Organic production (vs. not Information on 37.0 14% 4 5 present) package Verified Environmental Information on 25.6 10% 9 impact of livestock package production (vs. not present) Verified health impact from Information on 21.5 8% 10 10 consumption of beef package production (vs. not present) Verified social responsibility Information on 27.4 10% 8 7 for livestock production package (vs. not present) Information about Information on 41.2 16% 3 3 medication use (vs. not package present) Type of animal feed (vs. Information on 18.4 7% 11 11 not present) package * Online survey in 2012 amongst beef consumers. **compared to the average of the applied price vector: 262.5 SEK per kg Source: Lagerkvist et al. (2014) A1.2 Dairy products Regarding the different dairy products, the literature in developing (e.g. Asian) countries, similar to meat products, focuses on food safety whereas the examples from
information. COO was also found as the top ranked attribute in both samples. In regards to the comparison between the inclusion and exclusion of the price attributes, one of the results indicated that there was consistently less heterogeneity in the CE without the price attribute. Table A19: Willingness to pay for beef attributes, Sweden (N = 1,070*; n = 630 “no-price sample” and n = 440 “price sample”) “Price sample” “Price sample” “No-price sample” WTP SEK/kg Premium (%)** Attribute ranking Origin (vs. zone of origin inside or outside EU) COO (inside or outside EU) 113.7 43% 1 1 Animal specific Reference code (vs. not present) Information on package 15.0 6% 12 12 Traceability to specific slaughterhouse (vs. not present) Information on package 32.0 12% 6 6 Traceability to group or specific animal (vs. not present) Information on package 29.5 11% 7 9 Traceability to specific breeder (vs. not present) Information on package 32.6 12% 5 4 Verified animal welfare for livestock production (vs. not present) Information on package 42.1 16% 1 1 Organic production (vs. not present) Information on package 37.0 14% 4 5 Verified Environmental impact of livestock production (vs. not present) Information on package 25.6 10% 9 Verified health impact from consumption of beef production (vs. not present) Information on package 21.5 8% 10 10 Verified social responsibility for livestock production (vs. not present) Information on package 27.4 10% 8 7 Information about medication use (vs. not present) Information on package 41.2 16% 3 3 Type of animal feed (vs. not present) Information on package 18.4 7% 11 11 * Online survey in 2012 amongst beef consumers. **compared to the average of the applied price vector: 262.5 SEK per kg Source: Lagerkvist et al. (2014) A1.2 Dairy products Regarding the different dairy products, the literature in developing (e.g. Asian) countries, similar to meat products, focuses on food safety whereas the examples from
FINAL-OLW-matrix-report-B-2016-09-30-002.docx