Table 12 presents the proportions who watched each of the free-to-air TV programs listed in the past 7 days. The list was compiled on the basis of the UM TV spot report – capturing programs during which Health Heroes advertising was scheduled. As shown, nearly all respondents (who watched free-to-air television) reported viewing at least one of the programs listed with the majority of the top 10 programs watched – featuring prominently in the media schedule. The top programs which captured the widest audience in regional and remote areas were Home and Away (48%) and movies (47%). Programs relating to NRL and AFL also featured prominently with significant proportions of those who watched free-to-air television reporting that they viewed: NRL and AFL games (36%); The Footy Show NRL (27%); and – The Footy Show AFL (18%). – Table 12: Free-to-air TV programs watched in past 7 days – unprompted (Base: Respondents who watched free-to-air TV in past 4 weeks) Regional and Remote Free-to-air TV programs watched All locations locations Watched any listed programs 97% 96% Home and Away 51% 48% Movies 56% 47% NRL and AFL Games 43% 36% The Simpsons 29% 34% The Big Bang Theory 25% 28% The Footy Show – NRL 32% 27% Neighbours 34% 26% Friends 15% 22% Sunrise 24% 21% The Footy Show – AFL 18% 18% Bones 12% 18% Border Security 21% 17% Revenge 12% 16% Mrs Brown's Boys 9% 15% Swamp People 12% 14% Futurama 16% 11% Hardcore Pawn 8% 11% Two and a Half Men 10% 10% How I Met Your Mother 6% 10%
Table 12 presents the proportions who watched each of the free-to-air TV programs listed in the past 7 days. The list was compiled on the basis of the UM TV spot report – capturing programs during which Health Heroes advertising was scheduled. As shown, nearly all respondents (who watched free-to-air television) reported viewing at least one of the programs listed – with the majority of the top 10 programs watched featuring prominently in the media schedule. The top programs which captured the widest audience in regional and remote areas were Home and Away (48%) and movies (47%). Programs relating to NRL and AFL also featured prominently with significant proportions of those who watched free-to-air television reporting that they viewed: NRL and AFL games (36%); The Footy Show – NRL (27%); and The Footy Show – AFL (18%). Table 12: Free-to-air TV programs watched in past 7 days – unprompted (Base: Respondents who watched free-to-air TV in past 4 weeks) Free-to-air TV programs watched All locations Regional and Remote locations Watched any listed programs 97% 96% Home and Away 51% 48% Movies 56% 47% NRL and AFL Games 43% 36% The Simpsons 29% 34% The Big Bang Theory 25% 28% The Footy Show – NRL 32% 27% Neighbours 34% 26% Friends 15% 22% Sunrise 24% 21% The Footy Show – AFL 18% 18% Bones 12% 18% Border Security 21% 17% Revenge 12% 16% Mrs Brown's Boys 9% 15% Swamp People 12% 14% Futurama 16% 11% Hardcore Pawn 8% 11% Two and a Half Men 10% 10% How I Met Your Mother 6% 10%
Health%20Heroes%20Evaluation%20Report.docx