In John McLaverty’s experience, significant pacesetting investments are invariably required to achieve success in major appeals. In addition to their contribution to the campaign’s financial objective, these major gifts help to raise the giving sights of other potential donors. John McLaverty measured the potential for financial support by asking participants how they would rank Emmanuel Christian High School relative to their personal and/or corporate philanthropic priorities, and if they or the organization they represent would consider making a major gift to ECHS. KEY FINDINGS A large percentage of individual respondents indicated an interest in supporting ECHS, and quite a few gifts were self-identified, indicating that donors’ sights are raised in order to achieve major gift goals. Interviews: Just over 70-75% of the external respondents saw ECHS’s philanthropic priorities to be a “high” personal priority. However, a further 10% saw it as at least a “medium” personal priority. The combination of “high-medium” personal priority in giving to ECHS was a solid 87%! Only 12% saw giving to ECHS as a “low” personal priority. Over 90% of external interviewees were willing to give personal support to ECHS. Most interviewees self-identified at the lower level of the Chart of Standards. Over 80% of external interviewees said they would give either on an annual basis or as part of their gifting to an ECHS capital campaign. ECHS has a few loyal donors who deeply respect the work they do.
In John McLaverty’s experience, significant pacesetting investments are invariably required to achieve success in major appeals. In addition to their contribution to the campaign’s financial objective, these major gifts help to raise the giving sights of other potential donors. John McLaverty measured the potential for financial support by asking participants how they would rank Emmanuel Christian High School relative to their personal and/or corporate philanthropic priorities, and if they or the organization they represent would consider making a major gift to ECHS. KEY FINDINGS A large percentage of individual respondents indicated an interest in supporting ECHS, and quite a few gifts were self-identified, indicating that donors’ sights are raised in order to achieve major gift goals. Interviews: Just over 70-75% of the external respondents saw ECHS’s philanthropic priorities to be a “high” personal priority. However, a further 10% saw it as at least a “medium” personal priority. The combination of “high-medium” personal priority in giving to ECHS was a solid 87%! Only 12% saw giving to ECHS as a “low” personal priority. Over 90% of external interviewees were willing to give personal support to ECHS. Most interviewees self-identified at the lower level of the Chart of Standards. Over 80% of external interviewees said they would give either on an annual basis or as part of their gifting to an ECHS capital campaign. ECHS has a few loyal donors who deeply respect the work they do.
Feasibility-Study.docx