toolkit would allow navigation through the environment” and the toolkit “Using would allow me to move fluidly through the customizing environment”. 3.3.2.5 Ease of Use In order to assess the degree, to which users perceive the selected toolkit as easy to use, respondents were given four statements to point out how much they agree with them. The agreement was measured with a 7-point Linkert scale, which was originated by Davis (1989), in the technology acceptance model. The items used were: to operate the toolkit was easy for me”, find the toolkit to be “Learning “I flexible to interact with”, was easy for me to become skillful at using the toolkit” “It and find the toolkit easy to use”. “I 3.3.2.6 Enjoyment A 7-point Likert scale, taken from Dellaert and Dabholkar (2009), was used to measure the level of respondents’ perceived enjoyment. The scale ranged from totally disagree to totally agree and the items were adapted from Dabholkar (1996). In full detail the statements are the following: able to customize your PC as you did “Being before was interesting/ was entertaining/ was not fun/ was enjoyable”. 3.3.2.7 Design The last determent of hedonic attributes is website design. Participants were asked to state their level of agreement on statements regarding website design and specifically toolkit design. The degree of the agreement was measured with a 7-point Linkert scale, taken from De Wulf et al. (2006) and the five used items are: layout “The (colors, pictures) of the web site- toolkit is visually comforting”, is fun watching “It the colors and pictures in the website-toolkit”, website-toolkit looks nice”, “The “The graphical elements (colors, pictures) in the website-toolkit are beautiful” and “The graphical illustrations (colors, pictures) in the website-toolkit are visually appealing”.
toolkit would allow navigation through the environment” and “Using the toolkit would allow me to move fluidly through the customizing environment”. 3.3.2.5 Ease of Use In order to assess the degree, to which users perceive the selected toolkit as easy to use, respondents were given four statements to point out how much they agree with them. The agreement was measured with a 7-point Linkert scale, which was originated by Davis (1989), in the technology acceptance model. The items used were: “Learning to operate the toolkit was easy for me”, “I find the toolkit to be flexible to interact with”, “It was easy for me to become skillful at using the toolkit” and “I find the toolkit easy to use”. 3.3.2.6 Enjoyment A 7-point Likert scale, taken from Dellaert and Dabholkar (2009), was used to measure the level of respondents’ perceived enjoyment. The scale ranged from totally disagree to totally agree and the items were adapted from Dabholkar (1996). In full detail the statements are the following: “Being able to customize your PC as you did before was interesting/ was entertaining/ was not fun/ was enjoyable”. 3.3.2.7 Design The last determent of hedonic attributes is website design. Participants were asked to state their level of agreement on statements regarding website design and specifically toolkit design. The degree of the agreement was measured with a 7-point Linkert scale, taken from De Wulf et al. (2006) and the five used items are: “The layout (colors, pictures) of the web site- toolkit is visually comforting”, “It is fun watching the colors and pictures in the website-toolkit”, “The website-toolkit looks nice”, “The graphical elements (colors, pictures) in the website-toolkit are beautiful” and “The graphical illustrations (colors, pictures) in the website-toolkit are visually appealing”.
Panagos%2C%20%20G.%20%28355847ap%29.docx