personal life and that may have the potential to jeopardize their college/university life. The above results are in line with Sachs et (2011) findings. Thus, unwilling students prefer to click of the al.’s ‘like’ button Facebook page rather than joining Facebook network as a friend as clicking on library’s library’s ‘like’ will automatically share the updated content in the wall. . library’s Facebook’s Insights from Facebook The library has posted 117 items in its Facebook wall from its inception to February 2014. It has got 608 likes so far. The total likes may not be the most important element of assessing the popularity of the page, but it provides a measure of the level of interest that a library attracts on Facebook (Gerolimos, 2012). When we see the towards each post, it reveals the pattern given in Graph 1.** ‘reach’ Figure -1: Reach pattern towards Facebook postings Though depends on several factors including time of posting, interest on a particular post, etc. It ‘reach’ may be safely inferred that library postings are gradually becoming popular among the patrons users. The lifetime reach data also help greatly to understand the time of postings. It has been observed that during long holiday (ex. summer/winter ) or during examination time, hardly any users access the library facebook page and as a result some postings even get less than 100 total reach. Posts are broadly categorized according to their contents and average and towards reach, like, comments each category (Table 3). Table-3: Categorization of postings of average and reach, like comments Content type Number of % of total Avg. no. of Total Total no. of likes of Posts postings items (approx) reaches comments posted Institutional 9 7.69 258 107 3 events Institute 3 133 5 1 2.56 information Greetings 6 5.13 183 40 Cultural and 8 6.84 266 40 2 social activity Institute 22 18.8 115 8 workshop
personal life and that may have the potential to jeopardize their college/university life. The above results are in line with Sachs et al.’s (2011) findings. Thus, unwilling students prefer to click ‘like’ button of the library’s Facebook page rather than joining library’s Facebook network as a friend as clicking on ‘like’ will automatically share the updated content in the library’s Facebook’s wall. . Insights from Facebook The library has posted 117 items in its Facebook wall from its inception to February 2014. It has got 608 likes so far. The total likes may not be the most important element of assessing the popularity of the page, but it provides a measure of the level of interest that a library attracts on Facebook (Gerolimos, 2012). When we see the ‘reach’ towards each post, it reveals the pattern given in Graph 1.** Figure -1: Reach pattern towards Facebook postings Though ‘reach’ depends on several factors including time of posting, interest on a particular post, etc. It may be safely inferred that library postings are gradually becoming popular among the patrons users. The lifetime reach data also help greatly to understand the time of postings. It has been observed that during long holiday (ex. summer/winter ) or during examination time, hardly any users access the library facebook page and as a result some postings even get less than 100 total reach. Posts are broadly categorized according to their contents and average reach, like, and comments towards each category (Table 3). Table-3: Categorization of postings of average reach, like and comments Content type of Posts Number of postings % of total items posted Avg. no. of reaches (approx) Total likes Total no. of comments Institutional events 9 7.69 258 107 3 Institute information 3 2.56 133 5 1 Greetings 6 5.13 183 40 Cultural and social activity 8 6.84 266 40 2 Institute workshop 22 18.8 115 8
Facebook%20WDL.docx