Results of the individual interviews are woven into the findings and recommendations throughout this report. CRITICAL FACTORS FOR CAMPAIGN SUCCESS Drawing on John McLaverty’s experience working with charitable organizations of all sizes and representing the full scope of the not-for-profit sector, the following factors have been identified as being critical to achieving fundraising success: A Strong and Positive Image: With a strong image, organizations are top-of-mind among potential donors and volunteers, and stand out from competing appeals. A Compelling Case: Organizations seeking support must communicate urgency for their plans, find specific and appealing opportunities to participate, and tie their plans to the mission and vision of the organization. An Ambitious but Attainable Goal: It is important that a fundraising initiative’s financial objective be considered ambitious but attainable by those who will be asked to support the initiative financially and in a volunteer capacity. Demonstrated Support: In John McLaverty’s experience, significant pacesetting investments are invariably required to achieve success in major appeals. In addition to their contribution to the fundraising initiative’s financial objective, these major gifts help to raise the giving sights of other potential donors. Committed and Influential Leadership: Major fundraising initiatives must have access to high-level volunteer leadership to achieve success. Ideally, volunteers should flow from the institution’s governing and fundraising bodies, and they should be community leaders who can champion the organization to prospective donors. Readiness to Fundraise: Organizations must consider how external factors such as economic conditions and other campaigns might affect their fundraising efforts, and ensure that internal structures such as staffing and fundraising infrastructure are equipped to undertake a major fundraising initiative. The following section details John McLaverty’s key findings regarding Emmanuel Christian High School’s strengths and weaknesses in relation to these key success factors. Our findings are based on internal and external interviews and focus groups. These findings, when
Results of the individual interviews are woven into the findings and recommendations throughout this report. CRITICAL FACTORS FOR CAMPAIGN SUCCESS Drawing on John McLaverty’s experience working with charitable organizations of all sizes and representing the full scope of the not-for-profit sector, the following factors have been identified as being critical to achieving fundraising success: A Strong and Positive Image: With a strong image, organizations are top-of-mind among potential donors and volunteers, and stand out from competing appeals. A Compelling Case: Organizations seeking support must communicate urgency for their plans, find specific and appealing opportunities to participate, and tie their plans to the mission and vision of the organization. An Ambitious but Attainable Goal: It is important that a fundraising initiative’s financial objective be considered ambitious but attainable by those who will be asked to support the initiative financially and in a volunteer capacity. Demonstrated Support: In John McLaverty’s experience, significant pacesetting investments are invariably required to achieve success in major appeals. In addition to their contribution to the fundraising initiative’s financial objective, these major gifts help to raise the giving sights of other potential donors. Committed and Influential Leadership: Major fundraising initiatives must have access to high-level volunteer leadership to achieve success. Ideally, volunteers should flow from the institution’s governing and fundraising bodies, and they should be community leaders who can champion the organization to prospective donors. Readiness to Fundraise: Organizations must consider how external factors such as economic conditions and other campaigns might affect their fundraising efforts, and ensure that internal structures such as staffing and fundraising infrastructure are equipped to undertake a major fundraising initiative. The following section details John McLaverty’s key findings regarding Emmanuel Christian High School’s strengths and weaknesses in relation to these key success factors. Our findings are based on internal and external interviews and focus groups. These findings, when
Feasibility-Study.docx