Rubric: Promotional Plan Criteria Professional Experienced Developing Novice Resources needed to Resources needed to Resources needed to Resources needed to communicate with the communicate with the communicate with targeted communicate with targeted targeted audience were targeted audience were audience seemed audience were grossly reasonable, realistic, and reasonable, and under/over estimated with over/under estimated, with appropriately allocated to appropriately allocated to random allocation to no allocation to strategies strategies and media. strategies but not to media. strategies and media. or media. Budget was presented in Minor errors in budget format Errors in budget format and Budget was difficult to proper format and and detail did not affect the detail could potentially follow due to format and complete detail. total package. cause serious budgetary lack of adequate detail. problems. Selected mix, media, and Selected mix, media, and Selected mix, media, and Selected mix, media, and media vehicles were media vehicles were media vehicles severely media vehicles were appropriate for reaching appropriate for reaching limited reaching the unable to achieve target market and for large parts of the targeted targeted market or promotional objectives or achieving promotional audience and achieving achieving promotional reach the targeted market. objectives. most promotional objectives. objectives. Promotional tactics Promotional tactics Promotional tactics did not Promotional tactics were supported marketing marketing objectives support the marketing omitted or were not in line objectives and were and were desirable and objectives or would far with the budget. desirable and realistic in realistic if there were no exceed the budget. relation to the budget. unforeseen expenses. Selected promotional Some selected promotional Selected promotional Selected promotional activities aligned with and activities aligned with the activities did not relate to activities created an image reinforced the image. the image. at odds with desired company’s company’s company’s image. image.
Rubric: Promotional Plan Criteria Professional Experienced Developing Novice Resources needed to communicate with the targeted audience were reasonable, realistic, and appropriately allocated to strategies and media. Resources needed to communicate with the targeted audience were reasonable, and appropriately allocated to strategies but not to media. Resources needed to communicate with targeted audience seemed under/over estimated with random allocation to strategies and media. Resources needed to communicate with targeted audience were grossly over/under estimated, with no allocation to strategies or media. Budget was presented in proper format and complete detail. Minor errors in budget format and detail did not affect the total package. Errors in budget format and detail could potentially cause serious budgetary problems. Budget was difficult to follow due to format and lack of adequate detail. Selected mix, media, and media vehicles were appropriate for reaching target market and for achieving promotional objectives. Selected mix, media, and media vehicles were appropriate for reaching large parts of the targeted audience and achieving most promotional objectives. Selected mix, media, and media vehicles severely limited reaching the targeted market or achieving promotional objectives. Selected mix, media, and media vehicles were unable to achieve promotional objectives or reach the targeted market. Promotional tactics supported marketing objectives and were desirable and realistic in relation to the budget. Promotional tactics marketing objectives and were desirable and realistic if there were no unforeseen expenses. Promotional tactics did not support the marketing objectives or would far exceed the budget. Promotional tactics were omitted or were not in line with the budget. Selected promotional activities aligned with and reinforced the company’s image. Some selected promotional activities aligned with the company’s image. Selected promotional activities did not relate to the company’s image. Selected promotional activities created an image at odds with desired image.
Entreprenuership%20Teacher%20Planning%20Guide%20Section%205.docx