responsible and the general public. A scandal” is typically often presented as a “political call for action where focus is to demand liability from the authorities in question (Nord and Strömbäck, 2005: 14f). Typically journalists also tend to favour certain commentators above others and in an eager to represent contrasting stances and to their reports; they tend to reduce controversy to two competing positions “balance” (Gamson and Modigliani, 1989: 8 and Best 2008: 129ff). The presents a specific issue as an set of ideas” or as a package: “organized “A package” consists of coherent views on the specific social problem: a specific or “frame” root cause(s), how the problem is best dealt with, a call for action and so forth (Gamson and Modigliani 1989: 3f and Best 2008: 142-149). These calls for actions or “claims” often come packaged or framed in a narrative form” (Best 1990) or as “landmark formula narratives (Loseke 2001), where striking and dominant features are painted and carved out. Claim: for”, “ask “receive”, “obtain”, “collect”, “accusation”, “declaration”, “petition” By drawing on popular symbols or larger cultural themes as myths, folktales etc. - –such the comes to resonance cultural references of more general character “claims-package” and hence seem more appealing to the general public (See Best 1990, Gamson and Modigliani, 1989 and also Lindgren 1993 for similar discussion). According to Lindgren (1993) the public arenas as the media- endorse dramatically packaged social –such problems and the more striking the issue at hand is presented the more publicity it will get (Ibid: 50). In order for a package to remain workable over time it –or “successful”- hence needs to evolve and progress, include new elements as part of its core (formula) narrative or storyline. The development of a specific social problem is hence to be seen as a added process” (Gamson and Modigliani, 1989:5). Such packaging within the “value media narratives also risk conveying and reproducing stereotype representations of groups or subjects (See also Brune 2008 and Elmeroth 2008).
responsible and the general public. A “political scandal” is typically often presented as a call for action where focus is to demand liability from the authorities in question (Nord and Strömbäck, 2005: 14f). Typically journalists also tend to favour certain commentators above others and in an eager to represent contrasting stances and to “balance” their reports; they tend to reduce controversy to two competing positions (Gamson and Modigliani, 1989: 8 and Best 2008: 129ff). The presents a specific issue as an “organized set of ideas” or as a package: “A package” consists of coherent views on the specific social problem: a specific “frame” or root cause(s), how the problem is best dealt with, a call for action and so forth (Gamson and Modigliani 1989: 3f and Best 2008: 142-149). These calls for actions or “claims” often come packaged or framed in a “landmark narrative form” (Best 1990) or as formula narratives (Loseke 2001), where striking and dominant features are painted and carved out. Claim: “ask for”, “receive”, “obtain”, “collect”, “accusation”, “declaration”, “petition” By drawing on popular symbols or larger cultural themes –such as myths, folktales etc. - the “claims-package” comes to resonance cultural references of more general character and hence seem more appealing to the general public (See Best 1990, Gamson and Modigliani, 1989 and also Lindgren 1993 for similar discussion). According to Lindgren (1993) the public arenas –such as the media- endorse dramatically packaged social problems and the more striking the issue at hand is presented the more publicity it will get (Ibid: 50). In order for a package to remain workable –or “successful”- over time it hence needs to evolve and progress, include new elements as part of its core (formula) narrative or storyline. The development of a specific social problem is hence to be seen as a “value added process” (Gamson and Modigliani, 1989:5). Such packaging within the media narratives also risk conveying and reproducing stereotype representations of groups or subjects (See also Brune 2008 and Elmeroth 2008).
1779155368_BifogadFil_Live%20Utdrag_ur_avhandlingsmanus_20121010.docx