50: Shopping Behaviour Attention paid to label and shelf information – A) How much attention do you B) How much attention do you pay pay to information on product to information on shelves? labels or packages? High amount of attention + Very high 40% 47%A amount of attention Medium amount of attention 40%b 36% Very low amount of attention + Low amount 19%b 16% of attention No attention 1% 1% Unsure 1% 0% Sample size 1562 1564 QF2: How much attention do you pay to… Note: Statistically significant differences between those who look at information on the product labels and those who look at information on shelves (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents who reported looking at information on products and / or shelves n=1,562-1,564
50: Shopping Behaviour – Attention paid to label and shelf information A) How much attention do you pay to information on product labels or packages? B) How much attention do you pay to information on shelves? High amount of attention + Very high amount of attention 40% 47%A Medium amount of attention 40%b 36% Very low amount of attention + Low amount of attention 19%b 16% No attention 1% 1% Unsure 1% 0% Sample size 1562 1564 QF2: How much attention do you pay to… Note: Statistically significant differences between those who look at information on the product labels and those who look at information on shelves (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents who reported looking at information on products and / or shelves n=1,562-1,564
ORIMA%20Report.docx