July 28th 12 Lecture/Discussion Textbook chapter Thursday Student Group Presentations: Pepsico Case (1) August 2nd 13 Lecture/Discussion Tuesday Textbook chapter Textbook chapter 10 Student Group (Exploiting Networks) due Presentations: by Sunday, August 7th Pepsico Case (2) Pepsico debrief by Textbook chapter August 4th instructor Lecture / Discussion 14 Thursday 15 August 9th Building value Lecture / Discussion Textbook chapter Tuesday through acquisitions and diversification Textbook chapter 11 (Developing New Products and Services) due by Sunday, August 14th August 11th 16 Generating Creative Lecture / Discussion Thursday Ideas Textbook chapter Starbucks Case Study Issued (i.e. case questions provided to student teams) August 16th 17 Protecting Lecture/Discussion Tuesday Innovation (IP) Textbook chapter Textbook chapter 12 (Creating New Ventures) due by Sunday, August 14th 18 August 18th Innovation and Lecture / Discussion Thursday Marketing Textbook chapter August 23rd 19 Student Group Lecture / Discussion Tuesday Presentations: Textbook chapter Starbucks 1 Textbook chapter 15 (Learning to Manage Innovation and Entrepreneurship) due by
July 28th Thursday 12 Student Group Presentations: Pepsico Case (1) Lecture/Discussion Textbook chapter August 2nd Tuesday 13 Student Group Presentations: Pepsico Case (2) Lecture/Discussion Textbook chapter 10 (Exploiting Networks) due by Sunday, August 7th Textbook chapter August 4th Thursday 14 Pepsico debrief by instructor Lecture / Discussion Textbook chapter August 9th Tuesday 15 Building value through acquisitions and diversification Lecture / Discussion Textbook chapter 11 (Developing New Products and Services) due by Sunday, August 14th Textbook chapter August 11th Thursday 16 Generating Creative Ideas Starbucks Case Study Issued (i.e. case questions provided to student teams) Lecture / Discussion Textbook chapter August 16th Tuesday 17 Protecting Innovation (IP) Lecture/Discussion Textbook chapter 12 (Creating New Ventures) due by Sunday, August 14th Textbook chapter August 18th Thursday 18 Innovation and Marketing Lecture / Discussion Textbook chapter August 23rd Tuesday 19 Student Group Presentations: Starbucks 1 Lecture / Discussion Textbook chapter 15 (Learning to Manage Innovation and Entrepreneurship) due by Textbook chapter
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