General 7 5.98 186 31 1 Tech festival 5 135 2 4.27 Collection & 5 4.27 387 79 12 facility Web resources 28 23.93 131 35 5 literacy Library 19 16.24 170 26 8 operation Suggestion on 5 4.27 102 3 2 library resources and services Total 117 376 34 From the above data, it may be inferred that on average non-library related postings are relatively more popular among users. But, adding those varieties of information (around 50% of total postings) increases engagement with users. This ultimately helps new collection & facility related information to library’s reach the highest number of unique users. This data emphatically support the view that in order to make journey in the social media landscape, libraries should talk about things that seem to be the interest of the users and may be other than the library (Glazer, 2012). Among the library related posts, it is found that users are more interested in collection & facility related information followed by library operation related message. This may be justified by the fact that the library is a growing entity and there is a gap between the demand and supply of learning resources and required infrastructures in the library. Thus, when a library posts the information in its facebook that library has enabled wi facility, the message got the highest number of as well as reaches, likes –fi Initially Web Resources Literacy could not garner much support from users possibly because comments. this could be related to their nature of needs and expectations. As most of the users were undergraduate students, they basically needed textbooks rather than research articles. Thus, they were more interested in new textbooks that were coming to the library rather than availability of e-resources in web. But in recent times, this category of postings ( i.e, web resource literacy) has catched up with other category of items posted. This is because after upgradation of the Institute to university, the University has started new
General 7 5.98 186 31 1 Tech festival 5 4.27 135 2 Collection & facility 5 4.27 387 79 12 Web resources literacy 28 23.93 131 35 5 Library operation 19 16.24 170 26 8 Suggestion on library resources and services 5 4.27 102 3 2 Total 117 376 34 From the above data, it may be inferred that on average non-library related postings are relatively more popular among users. But, adding those varieties of information (around 50% of total postings) increases engagement with users. This ultimately helps library’s new collection & facility related information to reach the highest number of unique users. This data emphatically support the view that in order to make journey in the social media landscape, libraries should talk about things that seem to be the interest of the users and may be other than the library (Glazer, 2012). Among the library related posts, it is found that users are more interested in collection & facility related information followed by library operation related message. This may be justified by the fact that the library is a growing entity and there is a gap between the demand and supply of learning resources and required infrastructures in the library. Thus, when a library posts the information in its facebook that library has enabled wi –fi facility, the message got the highest number of reaches, likes as well as comments. Initially Web Resources Literacy could not garner much support from users possibly because this could be related to their nature of needs and expectations. As most of the users were undergraduate students, they basically needed textbooks rather than research articles. Thus, they were more interested in new textbooks that were coming to the library rather than availability of e-resources in web. But in recent times, this category of postings ( i.e, web resource literacy) has catched up with other category of items posted. This is because after upgradation of the Institute to university, the University has started new
Facebook%20WDL.docx