most to least important) would achieve. MaxDiff analysis is able to analyse in detail the interplay between all eight product variants. The Test 1 product variants included the following differences across the six product types: 1. Measurement Mark 2. Best before / Expiry date 3. Country of Origin 4. Allergen Information 5. Nutrition content claim / alcohol content claim / safety claim 6. Ingredient claim 7. Servings per pack 8. Pack The specific details for each product is shown in Table 2 below. 2: Test 1 product variant details for six test products Aerosol Tomato Potato Spirits Cheese Sunscreen (Insect Sauce Chips (Gin) spray) 1. Measurement 500ml 170g 500g 150ml 700ml 150g mark Best before Best Before Best before Bottled 2. Best before/ EXP 07/2016 EXP 07/2016 01/08/16 20/12/15 15/11/15 02/2015 Expiry date 100% Made 100% Made 100% Made 100% Made in Product of 100% Made 3. Country of in Australia in Australia in Australia Australia France in Australia origin Contains May contain Gluten, Made from For Sensitive Alcohol Safe for 4. Allergen traces of milk Soybean and cow’s milk Skin warning sensitive skin Information products Soybean products With 5. Nutrition Reduced Panthenol for 42.4% Safe for use content claim / Reduced fat Reduced fat sugar greater Alc/Vol around pets alcohol content protection / safety claim No No artificial No artificial Preservative Uses natural 6. Ingredient Oil free Preservatives colours flavours free repellents claim Approx 23 Over 200 33 serves per 6 serves per 24 serves 30 7. Servings per standard sprays per pack pack per pack applications pack drinks can New New New nozzle New nozzle New Packet Improved improved for more for less for fresher seal 8. Pack claim non-drip bottle accurate waste! flavour! pack! nozzle! design spraying As can be seen in the table above, in some instances the categories were modified slightly to better the suit the product being tested. For example, rather than display allergen information, the spirits bottle displayed an alcohol warning message.
most to least important) would achieve. MaxDiff analysis is able to analyse in detail the interplay between all eight product variants. The Test 1 product variants included the following differences across the six product types: 1. Measurement Mark 2. Best before / Expiry date 3. Country of Origin 4. Allergen Information 5. Nutrition content claim / alcohol content claim / safety claim 6. Ingredient claim 7. Servings per pack 8. Pack The specific details for each product is shown in Table 2 below. 2: Test 1 product variant details for six test products Tomato Sauce Potato Chips Cheese Sunscreen Spirits (Gin) Aerosol (Insect spray) 1. Measurement mark 500ml 170g 500g 150ml 700ml 150g 2. Best before/ Expiry date Best before 01/08/16 Best Before 20/12/15 Best before 15/11/15 EXP 07/2016 Bottled 02/2015 EXP 07/2016 3. Country of origin 100% Made in Australia 100% Made in Australia 100% Made in Australia 100% Made in Australia Product of France 100% Made in Australia 4. Allergen Information May contain traces of milk products Contains Gluten, Soybean and Soybean products Made from cow’s milk For Sensitive Skin Alcohol warning Safe for sensitive skin 5. Nutrition content claim / alcohol content / safety claim Reduced sugar Reduced fat Reduced fat With Panthenol for greater protection 42.4% Alc/Vol Safe for use around pets 6. Ingredient claim No Preservatives No artificial colours No artificial flavours Oil free Preservative free Uses natural repellents 7. Servings per pack 33 serves per pack 6 serves per pack 24 serves per pack 30 applications Approx 23 standard drinks Over 200 sprays per can 8. Pack claim New nozzle for less waste! New Packet for fresher flavour! Improved seal pack! New improved non-drip nozzle! New bottle design New nozzle for more accurate spraying As can be seen in the table above, in some instances the categories were modified slightly to better the suit the product being tested. For example, rather than display allergen information, the spirits bottle displayed an alcohol warning message.
ORIMA%20Report.docx