Executive Summary The executive summary is a summary of all key sections of the Feasibility Study and should work as a separate, standalone document. Interested parties will read this section first in conjunction with a glance at the financial section when deciding whether or not they read the rest of the plan. Key points to remember: Write the executive summary after the content of the feasibility study are complete Although the executive summary is written last, it is presented first The executive summary should be no more than one page long. Product or Service Describe the organizations product or service in simple language. Give product mix if the organization will initially be focusing on more than one product. Describe how customers would use and buy the product or service. Describe key components or raw materials that will be used in the product, how the organization will source these and how available they are. Describe plans to test he product to ensure it works as planned and is sufficiently durable, rugged, secure, etc. (Example: consumer product test, beta test with major company). Describe plans to update a product or expand the product line. Technology As necessary, provide further technical information about the product or service. Describe ongoing research and development. Keep the descriptions in lay terms and / or explain technical terms enough to be understood by business savvy but not necessarily technical expert readers. Intended Market Environment Target Market: Define and describe the target market(s). Distinguish between end users and customers. Be clear how end users and customers benefit. How and why would they buy the product or service? What is the projected need(s) your product or service will fulfill? How big is the opportunity? What level of actual market demand can be measured versus projected? For business-to-business markets What industry is the target market in, who are the key players, frequency of product purchase, replacement needs versus expansion, purchasing process Estimates of market size, initial targeted geographic area, organizations targeted market share. For business-to-consumer Demographic factors, such as income level, age, range, gender, educational level, ethnicity
Executive Summary The executive summary is a summary of all key sections of the Feasibility Study and should work as a separate, standalone document. Interested parties will read this section first in conjunction with a glance at the financial section when deciding whether or not they read the rest of the plan. Key points to remember: Write the executive summary after the content of the feasibility study are complete Although the executive summary is written last, it is presented first The executive summary should be no more than one page long. Product or Service Describe the organizations product or service in simple language. Give product mix if the organization will initially be focusing on more than one product. Describe how customers would use and buy the product or service. Describe key components or raw materials that will be used in the product, how the organization will source these and how available they are. Describe plans to test he product to ensure it works as planned and is sufficiently durable, rugged, secure, etc. (Example: consumer product test, beta test with major company). Describe plans to update a product or expand the product line. Technology As necessary, provide further technical information about the product or service. Describe ongoing research and development. Keep the descriptions in lay terms and / or explain technical terms enough to be understood by business savvy but not necessarily technical expert readers. Intended Market Environment Target Market: Define and describe the target market(s). Distinguish between end users and customers. Be clear how end users and customers benefit. How and why would they buy the product or service? What is the projected need(s) your product or service will fulfill? How big is the opportunity? What level of actual market demand can be measured versus projected? For business-to-business markets What industry is the target market in, who are the key players, frequency of product purchase, replacement needs versus expansion, purchasing process Estimates of market size, initial targeted geographic area, organizations targeted market share. For business-to-consumer Demographic factors, such as income level, age, range, gender, educational level, ethnicity
Feasibilityt%20Study%20Template.docx