Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities Knowledge/ Skill Statement Instructional Product/Service Management Area Performance Position venture/product to acquire desired business image. Element Performance Identify unique selling proposition (PM:272) company’s 4.07 Indicator Level Manager SCANS Information 5, 7; Systems 15; Basic Skills 1-2,5-6; Thinking Skills 7-8 21st Century Creativity and Innovation 2; Critical Thinking and Problem Solving 1-5; Communication and Collaboration 1; Information Literacy 1 Skills Objectives a. Explain the purpose of a Unique Selling business’s Proposition (USP). b. Discuss the importance of always fulfilling a business’s USP. c. List questions to ask to facilitate creation of a business’s USP. d. Explain ways that a business can integrate its USP into its marketing efforts. e. Demonstrate procedures for identifying a USP. business’s Performance Identify two local businesses that sell the same or similar products to those you plan to sell/provide. Determine how your Activity business is different/unique from the two businesses. Create a USP for your business, and identify ways that you can incorporate it into your marketing efforts. Participate in a activity to discuss your USP with classmates. Insert the USP and your ideas for incorporating it into your marketing efforts into your VIP portfolio. Resources Marketing Education Resource Center. (2008). LAPs Stand Out (Unique Selling Proposition) [LAP: PM-016]. Columbus, OH: Author. Marketing Education Resource Center. (2008). Stand Out (Unique Selling Proposition): Instructor copy [LAP: Columbus, OH: Author. Textbooks Boone, G., & Kurtz, D.L. (2009). Contemporary marketing 2009 (p. 300). Mason, OH: South-Western Cengage Learning. Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.) [p. 207]. Upper Saddle River, NJ: Prentice-Hall.
Knowledge/ Skill Statement Understands the concepts and processes needed to obtain, develop, maintain, and improve a product or service mix in response to market opportunities Instructional Area Product/Service Management Performance Element Position venture/product to acquire desired business image. Performance Indicator Identify company’s unique selling proposition (PM:272) 4.07 Level Manager SCANS Information 5, 7; Systems 15; Basic Skills 1-2,5-6; Thinking Skills 7-8 21st Century Skills Creativity and Innovation 2; Critical Thinking and Problem Solving 1-5; Communication and Collaboration 1; Information Literacy 1 Objectives a. Explain the purpose of a business’s Unique Selling Proposition (USP). b. Discuss the importance of always fulfilling a business’s USP. c. List questions to ask to facilitate creation of a business’s USP. d. Explain ways that a business can integrate its USP into its marketing efforts. e. Demonstrate procedures for identifying a business’s USP. Performance Activity Identify two local businesses that sell the same or similar products to those you plan to sell/provide. Determine how your business is different/unique from the two businesses. Create a USP for your business, and identify ways that you can incorporate it into your marketing efforts. Participate in a activity to discuss your USP with classmates. Insert the USP and your ideas for incorporating it into your marketing efforts into your VIP portfolio. Resources LAPs Marketing Education Resource Center. (2008). Stand Out (Unique Selling Proposition) [LAP: PM-016]. Columbus, OH: Author. Marketing Education Resource Center. (2008). Stand Out (Unique Selling Proposition): Instructor copy [LAP: Columbus, OH: Author. Textbooks Boone, G., & Kurtz, D.L. (2009). Contemporary marketing 2009 (p. 300). Mason, OH: South-Western Cengage Learning. Kotler, P., & Armstrong, G. (2008). Principles of marketing (12th ed.) [p. 207]. Upper Saddle River, NJ: Prentice-Hall.
Entreprenuership%20Teacher%20Planning%20Guide%20Section%205.docx