Commercialism in Education Research Unit, : Citizens Campaign for Commercial-Free Schools Webquest: Kimberly Colley, School Funding and Commercial Advertising in Schools Political Advertising Another important topic related to advertising is political advertising. Political campaigns often revolve around the number and effectiveness of their television ads. These ads may provide some information about candidates, but they often stress slogans, sound bites, and deceptive images. In many cases, candidates turn to negative advertising focused on attacking their opponent’s record. Moreover, these ads are often highly expensive, resulting in the fact that only well-financed or wealthy candidates can run for office. Much of this is due to the relatively high costs of advertising charged by television stations. Although a campaign finance law passed in 2002, it did not include a mandated reduction in the costs of television ads sought by proponents of campaign reform, who argue that these cost price many candidates out of the market. For more on this topic, see the PBS program, 30 Second Candidate: The of the Moving Image: The Living Room Candidate (online exhibit of candidates from and American Democracy: Analyzing a political ad for Better Campaigns (improving political advertising) FactCheck: deceptions in political ads C-Span: campaign ads for the 2004 Presidential election Common Cause The Critical Role of Television in Political Campaigns
Commercialism in Education Research Unit, : Citizens Campaign for Commercial-Free Schools Webquest: Kimberly Colley, School Funding and Commercial Advertising in Schools Political Advertising Another important topic related to advertising is political advertising. Political campaigns often revolve around the number and effectiveness of their television ads. These ads may provide some information about candidates, but they often stress slogans, sound bites, and deceptive images. In many cases, candidates turn to negative advertising focused on attacking their opponent’s record. Moreover, these ads are often highly expensive, resulting in the fact that only well-financed or wealthy candidates can run for office. Much of this is due to the relatively high costs of advertising charged by television stations. Although a campaign finance law passed in 2002, it did not include a mandated reduction in the costs of television ads sought by proponents of campaign reform, who argue that these cost price many candidates out of the market. For more on this topic, see the PBS program, 30 Second Candidate: The of the Moving Image: The Living Room Candidate (online exhibit of candidates from and American Democracy: Analyzing a political ad for Better Campaigns (improving political advertising) FactCheck: deceptions in political ads C-Span: campaign ads for the 2004 Presidential election Common Cause The Critical Role of Television in Political Campaigns
parks_module_advertising.docx