What is this document for? When people support Macmillan they want to know that their donations make a difference to the lives of people affected by cancer. It is vital we demonstrate the impact Macmillan makes. Giving people the facts and figures of to more people helped (our reach) how our donor’s money translates - as well as how much money we are able to leverage for people affected by cancer - helps us gain and keep supporters. The examples in this factsheet need to be: phrased appropriately factually correct clear and not misleading easily confirmed Where might we use this information? stories in all Macmillan internal and external publications and media emails or letters to events participants presentations to prospective legacy supporters meetings with high-value / philanthropic donors corporate charity of the year / partner pitches direct mail appeal packs marketing campaigns trust or statutory body funding applications. Some of the information in this factsheet is based on estimations and gives average reach figures for our indirect services, such as our Macmillan Nurses. If you need to quote specific reach figures for specific posts or services such as a specific Macmillan Nurse or a specific Macmillan Cancer Information & Support Service, you should contact the relevant local Macmillan Development Manager to discuss the appropriateness of doing this. How to use this fact sheet Please use the data as it appears on this document. Rounding up or down to the nearest 1,000, 5,000, 10,000, 100,000 or 1,000,000 etc to make messages clearer is permitted. However, please try and use an additional approximating word such as , ‘approximately’ , ‘about’ ‘over’, ‘more than’, or in these circumstances. Please note that some audiences, for example ‘less than’ ‘under’ corporate partners, may prefer to see precise figures. Please be aware that there is overlap inherent across the service offering reach figures this is – because a person affected by cancer can often access more than one Macmillan service in a given year. Our overall reach in the headline figures take into account the overlap. Please remember: many of our audiences may not know what support our services offer. So just saying that Macmillan Nurses helped over 554,896 cancer patients in is not ‘our patient-facing 2015’ enough. It is important that you also describe what is so special about our services. Therefore, if for space reasons any of the stats that follow do not also describe the support provided, please use information from the supporting paragraph above it.
What is this document for? When people support Macmillan they want to know that their donations make a difference to the lives of people affected by cancer. It is vital we demonstrate the impact Macmillan makes. Giving people the facts and figures of how our donor’s money translates to more people helped (our reach) - as well as how much money we are able to leverage for people affected by cancer - helps us gain and keep supporters. The examples in this factsheet need to be: phrased appropriately factually correct clear and not misleading easily confirmed Where might we use this information? stories in all Macmillan internal and external publications and media emails or letters to events participants presentations to prospective legacy supporters meetings with high-value / philanthropic donors corporate charity of the year / partner pitches direct mail appeal packs marketing campaigns trust or statutory body funding applications. Some of the information in this factsheet is based on estimations and gives average reach figures for our indirect services, such as our Macmillan Nurses. If you need to quote specific reach figures for specific posts or services such as a specific Macmillan Nurse or a specific Macmillan Cancer Information & Support Service, you should contact the relevant local Macmillan Development Manager to discuss the appropriateness of doing this. How to use this fact sheet Please use the data as it appears on this document. Rounding up or down to the nearest 1,000, 5,000, 10,000, 100,000 or 1,000,000 etc to make messages clearer is permitted. However, please try and use an additional approximating word such as ‘approximately’ , ‘about’ , ‘over’, ‘more than’, ‘less than’ or ‘under’ in these circumstances. Please note that some audiences, for example corporate partners, may prefer to see precise figures. Please be aware that there is overlap inherent across the service offering reach figures – this is because a person affected by cancer can often access more than one Macmillan service in a given year. Our overall reach in the headline figures take into account the overlap. Please remember: many of our audiences may not know what support our services offer. So just saying that ‘our patient-facing Macmillan Nurses helped over 554,896 cancer patients in 2015’ is not enough. It is important that you also describe what is so special about our services. Therefore, if for space reasons any of the stats that follow do not also describe the support provided, please use information from the supporting paragraph above it.
Factsheet-The-reach-of-Macmillans-Services-2016-(2015-data)-v1-0.docx