Figure 11 Factors considered when purchasing latest appliance (air conditioners) Enviromental impact Aesthetics Retailer or tradesperson reputaiton/advice Warranty Availablity/deliver time Brand reputation Energy use of appliance Product features Price 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Proportion of respondents Positive Neutral Negative Don't know Note: 1. n = 87 (respondents who did not purchase an air conditioner were not required to answer this question hence the lower number of respondents). 2. Question 4: For each item below, indicate how helpful it was in your decision to purchase your [air conditioner / reverse cycle air conditioner]. Use the scale of 0-10 where 0 means at all and 10 means 3. Using a scale ‘not helpful’ ‘extremely helpful.’ ranging from 0 at all to 10 includes includes 4, (‘Not …’) (‘Extremely …’), ‘Positive’ 7, 8, 9, 10, ‘Neutral’ 5, 6 and includes 0, 1, 2, 3. ‘Negative’ Source: ACIL Allen/Roy Morgan survey. Box 1 Features considered when purchasing air conditioners
Figure 11 Factors considered when purchasing latest appliance (air conditioners) Enviromental impact Aesthetics Retailer or tradesperson reputaiton/advice Warranty Availablity/deliver time Brand reputation Energy use of appliance Product features Price 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Proportion of respondents Positive Neutral Negative Don't know Note: 1. n = 87 (respondents who did not purchase an air conditioner were not required to answer this question hence the lower number of respondents). 2. Question 4: For each item below, indicate how helpful it was in your decision to purchase your [air conditioner / reverse cycle air conditioner]. Use the scale of 0-10 where 0 means ‘not at all helpful’ and 10 means ‘extremely helpful.’ 3. Using a scale ranging from 0 (‘Not at all …’) to 10 (‘Extremely …’), ‘Positive’ includes 7, 8, 9, 10, ‘Neutral’ includes 4, 5, 6 and ‘Negative’ includes 0, 1, 2, 3. Source: ACIL Allen/Roy Morgan survey. Box 1 Features considered when purchasing air conditioners
ERL_Review_Final_Report.docx