7.2 SPSS Output GENDER Figure A Distribution of Male and Female Respondents Frequency Percent 110 60,4 Male Figure B Distribution of Age Combined with Gender of Respondents 72 39,6 Female Total 182 100,0 Figure C What is the first company that comes to mind when you think of chocolate brands? MILKA_FAMILIAR Cumulative Frequency Percent Percent Never Heard of 0 0 0 of, but never buy it 48 26,4 26,4 Buy it occasionally 111 61,0 87,4
7.2 SPSS Output GENDER Frequency Percent Male Female Total 110 60,4 72 39,6 182 100,0 Figure A Distribution of Male and Female Respondents Figure B Distribution of Age Combined with Gender of Respondents Figure C What is the first company that comes to mind when you think of chocolate brands? MILKA_FAMILIAR Frequency Percent Cumulative Percent Never Heard of 0 0 0 of, but never buy it 48 26,4 26,4 Buy it occasionally 111 61,0 87,4
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