Section 1 Project objectives and scope Project objective The objective of the Project is to create a comprehensive design system that connects all parts of the organisation (sites, landmarks, activities, products and programs, etc) to the name, Royal Botanic Gardens Victoria. The new design system will create a visual framework around the full activities of the Royal Botanic Gardens Victoria to help our visitors, staff, partners and donors clearly understand how our activities link to our vision, mission, values and goals. The Royal Botanic Gardens Board Victoria is seeking a suitably qualified and experienced design agency to create a new design system for the organisation. The successful agency will possess relevant experience with projects of a similar nature. Specifically, the Royal Botanic Gardens Victoria requires an agency that has demonstrated excellence in: Delivering a design system (or equivalent) of a similar scale Developing outstanding visual solutions that reflect and support an organisation’s positioning/strategy Engaging key internal stakeholders in the design process to ensure success Time management, client support and project delivery. 1.2 Background The Royal Botanic Gardens Melbourne is one of the world's leading botanic gardens and a centre of excellence for horticulture, science and education. The Royal Botanic Gardens is dedicated to the conservation, display and enjoyment of plants and extends over two locations, Melbourne and Cranbourne, and incorporates the National Herbarium of Victoria and the Australian Research Centre for Urban Ecology, which is based at The University of Melbourne. Since its establishment in 1846 the Royal Botanic Gardens has evolved significantly and in 1991 the Royal Botanic Gardens Board Victoria became a statutory authority responsible to the Minister for Environment and Climate Change. Since 1991, the Royal Botanic Gardens has made significant investments in infrastructure projects at the Melbourne Gardens, with The Ian Potter Foundation Children’s Garden and the Observatory Gate/Melbourne Observatory precinct, as well as establishing the Australian Garden at the Cranbourne Gardens, and the Australian Research Centre for Urban Ecology (ARCUE) based at The University of Melbourne. The Gardens established a retail brand The Gardens Shop in 2001 with branded products sold on-site and nationally and internationally through licencing arrangements with wholesalers.
Section 1 Project objectives and scope Project objective The objective of the Project is to create a comprehensive design system that connects all parts of the organisation (sites, landmarks, activities, products and programs, etc) to the name, Royal Botanic Gardens Victoria. The new design system will create a visual framework around the full activities of the Royal Botanic Gardens Victoria to help our visitors, staff, partners and donors clearly understand how our activities link to our vision, mission, values and goals. The Royal Botanic Gardens Board Victoria is seeking a suitably qualified and experienced design agency to create a new design system for the organisation. The successful agency will possess relevant experience with projects of a similar nature. Specifically, the Royal Botanic Gardens Victoria requires an agency that has demonstrated excellence in: Delivering a design system (or equivalent) of a similar scale Developing outstanding visual solutions that reflect and support an organisation’s positioning/strategy Engaging key internal stakeholders in the design process to ensure success Time management, client support and project delivery. 1.2 Background The Royal Botanic Gardens Melbourne is one of the world's leading botanic gardens and a centre of excellence for horticulture, science and education. The Royal Botanic Gardens is dedicated to the conservation, display and enjoyment of plants and extends over two locations, Melbourne and Cranbourne, and incorporates the National Herbarium of Victoria and the Australian Research Centre for Urban Ecology, which is based at The University of Melbourne. Since its establishment in 1846 the Royal Botanic Gardens has evolved significantly and in 1991 the Royal Botanic Gardens Board Victoria became a statutory authority responsible to the Minister for Environment and Climate Change. Since 1991, the Royal Botanic Gardens has made significant investments in infrastructure projects at the Melbourne Gardens, with The Ian Potter Foundation Children’s Garden and the Observatory Gate/Melbourne Observatory precinct, as well as establishing the Australian Garden at the Cranbourne Gardens, and the Australian Research Centre for Urban Ecology (ARCUE) based at The University of Melbourne. The Gardens established a retail brand The Gardens Shop in 2001 with branded products sold on-site and nationally and internationally through licencing arrangements with wholesalers.
EOI_Visual_Design_System_2014_-_EOI_14-005.docx