LEARNING ACTIVITIES TEACHING NOTES Lesson 7 8: Political campaign advertisements (VCCCG030) – Watch one or two political campaign advertisements. See Resource 12. Teacher-led class Resource 12 - discussion: There are many and varied campaign ads available How does each makes you feel and what is the main message/intention of each? for viewing online including: Identify one example of persuasive language. Example: Persuasive techniques identified in 1. Democrats 2007 advertisements what these look like, how they are used, likely effect on audiences. 2. Liberals 2010 – – 3. Labour 2007, 2013 4. National 1982 2. Teacher to use ads to identify/define/revise and model the use of: 5. Greens 2007, 2010 rhetorical devices (including false dichotomy, begging the question and suppressed premises) 6. One Nation 2000, 2007 and; 7. Family First 2013 appeals (such as appeals to: authority/expert, bandwagon, common fear, hip pocket, 8. Palmer United 2013 empathy, needs, pride/patriotism, tradition, responsibility, humanity, equality & fairness, inclusion, 9. Bob Katters Australian Party 2012 security/reassurance). 10. Australian Sex Party 2013 11. 2016 Federal Election party advertisements E.g. Identify and discuss persuasive elements of Bob Katter’s advertisement such as: use of casual, typically such as, off our assets”, will make it “Australian” “flogging “mates worse” opposing parties represented by cartoon heads bobbing senselessly over grave images over presents threats and creates fear, our water and wrecking lives”, foreign “poisoning “ workers take our jobs” … cartoon images to back this up include images of opposition’s head next to dead cattle, and Russian armies marching appeals to patriotism via allusion to foreign workers as a threat and the on the “UNAUSTRALIAN” foreheads of the opposition offer of hope at end; chance” begs audience to take action by voting Katter “last
LEARNING ACTIVITIES TEACHING NOTES Lesson 7 – 8: Political campaign advertisements (VCCCG030) Watch one or two political campaign advertisements. See Resource 12. Teacher-led class discussion: How does each makes you feel and what is the main message/intention of each? Identify one example of persuasive language. Example: Persuasive techniques identified in advertisements – what these look like, how they are used, likely effect on audiences. 2. Teacher to use ads to identify/define/revise and model the use of: rhetorical devices (including false dichotomy, begging the question and suppressed premises) and; appeals (such as appeals to: authority/expert, bandwagon, common fear, hip pocket, empathy, needs, pride/patriotism, tradition, responsibility, humanity, equality & fairness, inclusion, security/reassurance). E.g. Identify and discuss persuasive elements of Bob Katter’s advertisement such as: use of casual, typically “Australian” such as, “flogging off our assets”, “mates will make it worse” opposing parties represented by cartoon heads bobbing senselessly over grave images over presents threats and creates fear, “poisoning our water and wrecking lives”, “ foreign workers … take our jobs” cartoon images to back this up include images of opposition’s head next to dead cattle, and Russian armies marching appeals to patriotism via allusion to foreign workers as a threat and the “UNAUSTRALIAN” on the foreheads of the opposition offer of hope at end; “last chance” begs audience to take action by voting Katter Resource 12 - There are many and varied campaign ads available for viewing online including: 1. Democrats 2007 2. Liberals – 2010 3. Labour 2007, 2013 4. National 1982 5. Greens 2007, 2010 6. One Nation 2000, 2007 7. Family First 2013 8. Palmer United 2013 9. Bob Katters Australian Party 2012 10. Australian Sex Party 2013 11. 2016 Federal Election party advertisements
Party%20Time%2c%20who%20influences%20my%20vote%20v4%20final%20edit.docx