Aggressively market to Evening and weekend MC potential evening and weekend Marketing Director Fall 2011 enrollment students Robust list of student Marketing and Audit the stream of communications and Student E communications with students Marketing Spring 2012 decisions made regarding Experience and determine whether its which communications to Workgroup elements support student continue, which to modify, recruitment and completion. which to discontinue. Create key performance Chief Enrollment Actionable intelligence to Enrollment E indicators, related metrics, Officer and Spring 2012 ensure strategies impact Management strategies, and action plans Directors key performance indicators Engage in course demand Enrollment E analysis to predict the needed VPLAA Spring 2012 Course availability Management number of sections and seats Explore nontraditional term lengths, blended delivery Student satisfaction, models, and multiple semester Enrollment E VPLAA Spring 2012 enrollment, and time to start times to increase student Management degree options and reduce time to degree Create a centralized retention Summer MC Cabinet VPLAA Office creation office 2012
MC Aggressively market to potential evening and weekend students Marketing Director Fall 2011 Evening and weekend enrollment E Audit the stream of communications with students and determine whether its elements support student recruitment and completion. Marketing Marketing and Student Experience Workgroup Spring 2012 Robust list of student communications and decisions made regarding which communications to continue, which to modify, which to discontinue. E Create key performance indicators, related metrics, strategies, and action plans Enrollment Management Chief Enrollment Officer and Directors Spring 2012 Actionable intelligence to ensure strategies impact key performance indicators E Engage in course demand analysis to predict the needed number of sections and seats Enrollment Management VPLAA Spring 2012 Course availability E Explore nontraditional term lengths, blended delivery models, and multiple semester start times to increase student options and reduce time to degree Enrollment Management VPLAA Spring 2012 Student satisfaction, enrollment, and time to degree MC Create a centralized retention office Cabinet VPLAA Summer 2012 Office creation
enrollment_management_strategy_-2011.docx