Rubric: Marketing Plan Criteria Professional Experienced Developing Novice All needed calculations Minor errors in calculation Calculation errors forced Calculations contained so were computed accurately. did not affect the minor adjustments to the many errors that the plan plan’s usefulness. plan. was not useful. Evaluation plan clearly Evaluation plan identified Evaluation plan identified No evaluation plan was defined measurements measurements and vague or insufficient included. and milestones. milestones but did not measurements and describe them fully. milestones that would make it difficult to evaluate the marketing plan in action. Appropriateness Budget figures were Errors in budget figures did Budget figures had to be Dollar amount of budget realistic for implementing not limit implementing and reworked to implement and was unspecified or was Suitability; and achieving goals. achieving goals. achieve goals. unrealistic for compatibility of one implementing and part of the plan with achieving goals. all other parts Goals/objectives were Goals/objectives were clear, Goals/objectives were Goals/objectives were clear, measurable, challenging, measurable, but stated in measurable terms. unclear and not stated in 30 points challenging, and difficult to reach. measurable terms. reachable. Realistic goals/objectives, Realistic goals/objectives, Goals/objectives, Sketchy or loose strategies, and tactics strategies, and tactics were strategies, and tactics were goals/objectives, related to and supported presented that were loosely presented, and their strategies, and tactics the mission statement and linked to the mission relationship to the mission seemed unrelated to the each other. statement and each other. statement and each other mission statement or each could only be projected. other. The number of goals was The number of goals was The number of goals was The plan included too realistic so that strategies high/low, but did not diminish high/low enough to diminish many goals to be and resources could be the effectiveness of the total the effectiveness. achievable, or too few to plan’s focused on their plan. be effective. achievement.
Rubric: Marketing Plan Criteria Professional Experienced Developing Novice All needed calculations were computed accurately. Minor errors in calculation did not affect the plan’s usefulness. Calculation errors forced minor adjustments to the plan. Calculations contained so many errors that the plan was not useful. Evaluation plan clearly defined measurements and milestones. Evaluation plan identified measurements and milestones but did not describe them fully. Evaluation plan identified vague or insufficient measurements and milestones that would make it difficult to evaluate the marketing plan in action. No evaluation plan was included. Appropriateness Suitability; compatibility of one part of the plan with all other parts 30 points Budget figures were realistic for implementing and achieving goals. Errors in budget figures did not limit implementing and achieving goals. Budget figures had to be reworked to implement and achieve goals. Dollar amount of budget was unspecified or was unrealistic for implementing and achieving goals. Goals/objectives were clear, measurable, challenging, and reachable. Goals/objectives were clear, challenging, measurable, but difficult to reach. Goals/objectives were stated in measurable terms. Goals/objectives were unclear and not stated in measurable terms. Realistic goals/objectives, strategies, and tactics related to and supported the mission statement and each other. Realistic goals/objectives, strategies, and tactics were presented that were loosely linked to the mission statement and each other. Goals/objectives, strategies, and tactics were presented, and their relationship to the mission statement and each other could only be projected. Sketchy or loose goals/objectives, strategies, and tactics seemed unrelated to the mission statement or each other. The number of goals was realistic so that strategies and resources could be focused on their achievement. The number of goals was high/low, but did not diminish the effectiveness of the total plan. The number of goals was high/low enough to diminish the plan’s effectiveness. The plan included too many goals to be achievable, or too few to be effective.
Entreprenuership%20Teacher%20Planning%20Guide%20Section%205.docx