ENTERPRISE CHALLENGE – Social Category PROBLEM SOLUTION VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS What social or Outline the solution your Single, clear, compelling What do you have that can’t Paying customers – who will environmental issue do social enterprise offers to message that states (1) how easily be bought or copied? pay to use your product or you want to target? address each of the your social enterprise is E.g. a skill, a location, an service? (E.g. it might be a problems you’ve uniquely placed to impact invention with a unique school, a charity, or your end identified. the social or environmental element that can be user. problem you’ve identified patented. and (2) why people will be willing to spend money on it. Beneficiaries – who will benefit from your social enterprise? E.g. KEY METRICS CHANNELS it might be the customer, or it How will you measure the How will you reach your Impact Measures might be a user who doesn’t success of your business? customers (paying) and your pay for the service (e.g. a school How will you measure the Examples might include beneficiaries (who might be child).. impact of your social number of people using non-paying)?. enterprise on the issues you the service, number of want to target products sold, number of organizations signed up, number of jobs created. COST STRUCTURE REVENUE STREAMS What are the different areas you’ll need to spend money on to How will your social enterprise generate revenue? Remember even a social launch and maintain your business – e.g. staff costs, renting enterprise should generate profit to ensure it is sustainable. List the different ways premises, buying stock, maintaining computer software you could charge for your product or service, including any government or charitable funding sources you intend to target if relevant SURPLUS – where would you invest your profits if there was a surplus? Name: Link to video pitch (and password if relevant): Link to video pitch (and password if relevant):
ENTERPRISE CHALLENGE – Social Category PROBLEM What social or environmental issue do you want to target? SOLUTION Outline the solution your social enterprise offers to address each of the problems you’ve identified. VALUE PROPOSITION Single, clear, compelling message that states (1) how your social enterprise is uniquely placed to impact the social or environmental problem you’ve identified and (2) why people will be willing to spend money on it. Impact Measures How will you measure the impact of your social enterprise on the issues you want to target UNFAIR ADVANTAGE What do you have that can’t easily be bought or copied? E.g. a skill, a location, an invention with a unique element that can be patented. CUSTOMER SEGMENTS Paying customers – who will pay to use your product or service? (E.g. it might be a school, a charity, or your end user. Beneficiaries – who will benefit from your social enterprise? E.g. it might be the customer, or it might be a user who doesn’t pay for the service (e.g. a school child).. KEY METRICS How will you measure the success of your business? Examples might include number of people using the service, number of products sold, number of organizations signed up, number of jobs created. CHANNELS How will you reach your customers (paying) and your beneficiaries (who might be non-paying)?. COST STRUCTURE What are the different areas you’ll need to spend money on to launch and maintain your business – e.g. staff costs, renting premises, buying stock, maintaining computer software REVENUE STREAMS How will your social enterprise generate revenue? Remember even a social enterprise should generate profit to ensure it is sustainable. List the different ways you could charge for your product or service, including any government or charitable funding sources you intend to target if relevant SURPLUS – where would you invest your profits if there was a surplus? Name: Link to video pitch (and password if relevant): Link to video pitch (and password if relevant):
ENTERPRISE-CHALLENGE-Social-Category.docx