The DMC The International TO Brand: e.g. Travel Indochina (TIC) e.g. Insider Journeys The official name of the Asia IJ is the main account for TIC Asia businesses offices Contracting of suppliers, including AU, UK, USA sales offices are IJ guides, done by TIC offices Reservations by TIC All pax from IJ offices & all SGJ pax Invoices still to TIC are IJ pax & get IJ branding Invoices paid by TIC IJ airport transfer boards TIC airport transfer slips IJ vehicle magnets IJ guide & driver uniforms IJ welcome kits & surveys IJ airport transfer slips General Branding: what this means for TIC While on the job, the guide works for two organisations: The employing organisation (the Tour Operator) who contracts the guide, and to whom invoices are send and payments are received The market brand. This is the brand that the clients have bought and need to see they are getting. are some Tour Operators that aren’t like the above example. The Tour Operator sometimes has its own brand, this means that both the Tour Operator and the sales market brand will be the same. International Brand Standards As a tour guide, you have to know and present the rules of the organisation employing you. That is: Code of Conduct and behaviour
The DMC e.g. Travel Indochina (TIC) The International TO Brand: e.g. Insider Journeys The official name of the Asia businesses Contracting of suppliers, including guides, done by TIC Reservations by TIC Invoices still to TIC Invoices paid by TIC TIC airport transfer slips IJ is the main account for TIC Asia offices AU, UK, USA sales offices are IJ offices All pax from IJ offices & all SGJ pax are IJ pax & get IJ branding IJ airport transfer boards IJ vehicle magnets IJ guide & driver uniforms IJ welcome kits & surveys IJ airport transfer slips General Branding: what this means for TIC While on the job, the guide works for two organisations: The employing organisation (the Tour Operator) who contracts the guide, and to whom invoices are send and payments are received The market brand. This is the brand that the clients have bought and need to see they are getting. are some Tour Operators that aren’t like the above example. The Tour Operator sometimes has its own brand, this means that both the Tour Operator and the sales market brand will be the same. International Brand Standards As a tour guide, you have to know and present the rules of the organisation employing you. That is: Code of Conduct and behaviour
Participant_Guide_Mod_1_Final.docx