assessment of how politics has undermined social capital; short, short, short READ BOTH FOR AN INTRODUCTION TO COLLECTIVE IMPACT John Kania, and Mark Kramer, Impact,” Stanford “Collective Winter 2011; a broad call for Social Innovation Review, collaboration and focus in pursuing ratification of social change Fay Hanleybrown, John Kania, and Mark Kramer, “Channeling Change: Making Collective Impact Work, Stanford Social January 2012; a summary of the core elements Innovation Review, of successful collective impact; fast and to the point. SOCIAL DISRUPTION THIRTEEN AND FOURTEEN) WEEK 13 (APRIL 30): SOCIAL SCALING READINGS Andrew B. Hargadon, and Yellowlees Douglas, Innovations “When Meet Institutions: Edison and the Design of the Electric Light,” September 2001; Edison’s strategy Administrative Science Quarterly, for diffusion of electric lighting here in NYC; very useful discussion of the transition from idea to industry James W. Dearing, Marketing and the Diffusion of “Social Innovations,” in D. W. Stewart, ed., The Handbook of Persuasion and 2015; easy, strong chapter on basic notion of how Social Marketing, ideas spread Atul Gawande, Ideas: Some Ideas Spread Fast. How Do You “Slow Speed the Ones that Don’t?” July 29, 2013; a great article New Yorker, on why the use anesthesia spread quickly and antiseptics did not; this is a MUST read Taz Hussein, Matt Plummer, and Bill Breen, Field Catalysts “How Galvanize Social Change,” Winter Stanford Social Innovation Review, 2018; accessible analysis of collaboration and networking as a form of scaling for greatest impact; easy and insightful analysis from Bridgespan Group ASSIGNMENT 5
assessment of how politics has undermined social capital; short, short, short READ BOTH FOR AN INTRODUCTION TO COLLECTIVE IMPACT John Kania, and Mark Kramer, “Collective Impact,” Stanford Social Innovation Review, Winter 2011; a broad call for collaboration and focus in pursuing ratification of social change Fay Hanleybrown, John Kania, and Mark Kramer, “Channeling Change: Making Collective Impact Work, Stanford Social Innovation Review, January 2012; a summary of the core elements of successful collective impact; fast and to the point. SOCIAL DISRUPTION THIRTEEN AND FOURTEEN) WEEK 13 (APRIL 30): SOCIAL SCALING READINGS Andrew B. Hargadon, and Yellowlees Douglas, “When Innovations Meet Institutions: Edison and the Design of the Electric Light,” Administrative Science Quarterly, September 2001; Edison’s strategy for diffusion of electric lighting here in NYC; very useful discussion of the transition from idea to industry James W. Dearing, “Social Marketing and the Diffusion of Innovations,” in D. W. Stewart, ed., The Handbook of Persuasion and Social Marketing, 2015; easy, strong chapter on basic notion of how ideas spread Atul Gawande, “Slow Ideas: Some Ideas Spread Fast. How Do You Speed the Ones that Don’t?” New Yorker, July 29, 2013; a great article on why the use anesthesia spread quickly and antiseptics did not; this is a MUST read Taz Hussein, Matt Plummer, and Bill Breen, “How Field Catalysts Galvanize Social Change,” Stanford Social Innovation Review, Winter 2018; accessible analysis of collaboration and networking as a form of scaling for greatest impact; easy and insightful analysis from Bridgespan Group ASSIGNMENT 5
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