Target audience can Target audience are Although many in the Target audience relate with the largely satisfied with the target audience are struggle to relate to campaign imagery and campaign imagery and largely satisfied with the the imagery and messaging, with no messaging, and campaign imagery and messaging. recommendations for mediums, although with messaging, and The mediums are improvement if asked. some recommendations mediums, there are a viewed by many as Relevance for improvements made. considerable number of Campaign mediums not appropriate for improvements noted. are appropriate for them. target audience. Of those who have Of those who have seen Of those who have seen Of those who have seen the campaign, the campaign, most (e.g. the campaign, many (e.g. seen the campaign, nearly all (e.g. more between 80-90% of between 70-80% of less than 70% can than 90% of survey survey respondents) can survey respondents) can demonstrate an respondents) can demonstrate an demonstrate an understanding of demonstrate an understanding of understanding of campaign messages. Understanding understanding of key campaign messages. campaign messages. campaign messages.
Relevance Target audience can relate with the campaign imagery and messaging, with no recommendations for improvement if asked. Campaign mediums are appropriate for target audience. Target audience are largely satisfied with the campaign imagery and messaging, and mediums, although with some recommendations for improvements made. Although many in the target audience are largely satisfied with the campaign imagery and messaging, and mediums, there are a considerable number of improvements noted. Target audience struggle to relate to the imagery and messaging. The mediums are viewed by many as not appropriate for them. Understanding Of those who have seen the campaign, nearly all (e.g. more than 90% of survey respondents) can demonstrate an understanding of key campaign messages. Of those who have seen the campaign, most (e.g. between 80-90% of survey respondents) can demonstrate an understanding of campaign messages. Of those who have seen the campaign, many (e.g. between 70-80% of survey respondents) can demonstrate an understanding of campaign messages. Of those who have seen the campaign, less than 70% can demonstrate an understanding of campaign messages.
evaluation-2015-rheumatic-fever-awareness-campaign-dec15.docx