reflects well thought-out strategies to protect the • stakeholders and reputation firm’s Maximum Points: 100 Total Score ____/100 Comments: White Paper Assurance of Learning Rubric Not Good Good Excellent Assessment Criteria: The author Enough Score 6 score <9 9 score 10 0 score <6 Executive Summary (score x 1) wrote a clear, concise executive summary (under 1 page). • ___/10 provided an overview of the problem • report’s purpose, being addressed, research methods, & recommendations. Audience and Scope (score x 1) exhibited a clear sense of primary & secondary audiences • ___/10 made an effort to address their needs and interests. • provided enough background for those unfamiliar with • the organization and topic. met length requirements (not too much or too little info) • Purpose, Problem, and Argument Structure (score x 2) defined and gave evidence of a specific problem. • ___/20 made the purpose of the talk clear. • analyzed the causes thoroughly. • problem’s made feasible recommendations based on strong evidence. • addressed opposing arguments and obstacles to • implementing the report’s recommendations. Organization (score x 2) introduced the purpose & methods early on. • report’s ___/20 wrote unified, coherent, and developed paragraphs. • used transition markers to link paragraphs and sections. • gave recommendations and next steps in the conclusion. • placed the reference section before appendices. •
• reflects well thought-out strategies to protect the firm’s stakeholders and reputation Maximum Points: 100 Total Score ____/100 Comments: White Paper Assurance of Learning Rubric Assessment Criteria: The author Not Good Enough 0 score <6 Good 6 score <9 Excellent 9 score 10 Score Executive Summary (score x 1) • wrote a clear, concise executive summary (under 1 page). • provided an overview of the report’s purpose, problem being addressed, research methods, & recommendations. ___/10 Audience and Scope (score x 1) • exhibited a clear sense of primary & secondary audiences • made an effort to address their needs and interests. • provided enough background for those unfamiliar with the organization and topic. • met length requirements (not too much or too little info) ___/10 Purpose, Problem, and Argument Structure (score x 2) • defined and gave evidence of a specific problem. • made the purpose of the talk clear. • analyzed the problem’s causes thoroughly. • made feasible recommendations based on strong evidence. • addressed opposing arguments and obstacles to implementing the report’s recommendations. ___/20 Organization (score x 2) • introduced the report’s purpose & methods early on. • wrote unified, coherent, and developed paragraphs. • used transition markers to link paragraphs and sections. • gave recommendations and next steps in the conclusion. • placed the reference section before appendices. ___/20
120.601_AY16-17.docx