Priority Priority Headline Key Actions Lead Organisation When 1. Partnership Working what do Creation of the Destination Management Group TC – we need to do to deliver the and set the Terms of Reference. Destination Management Plan? Creation of the Sub Reference Group DMG 2. Product Development what Develop an all-year round seasonal product to DMG – quality products do we need to attract new visitors and overcome extreme develop to meet the needs of new seasonality in peak summer months. and existing visitors? Define the cultural offer and develop new TCB itineraries. Develop a range of packages and experiences to ERBIDCo exploit new opportunities and satisfy the needs of new visitor markets.
Priority Priority Headline Key Actions Lead Organisation When 1. Partnership Working – what do we need to do to deliver the Destination Management Plan? Creation of the Destination Management Group and set the Terms of Reference. Creation of the Sub Reference Group TC DMG 2. Product Development – what quality products do we need to develop to meet the needs of new and existing visitors? Develop an all-year round seasonal product to attract new visitors and overcome extreme seasonality in peak summer months. Define the cultural offer and develop new itineraries. Develop a range of packages and experiences to exploit new opportunities and satisfy the needs of new visitor markets. DMG TCB ERBIDCo
english-riviera-destination-management-plan-2016-2021-draft.docx