Questions prompts are provided as a starter for the discussion. If judgements /suggestions are made, the evaluator should probe to evidence to support this judgement/suggestion and test counterfactuals. Semi-structured question prompts (as appropriate) Criteria/ expected achievements What comes to mind when I mention Rheumatic Fever (Campaign)? Reach: The campaign What have you seen or heard about the Rheumatic Fever Campaign? reaches those at high Where have you seen or heard about the Rheumatic Fever Campaign risk of rheumatic fever, (unprompted and then prompted)? their families and Mention all the different modes (showing images): communities, and the Television ads people who care for them Radio ads & Online banner ads The campaign is Posters remembered Magnetic postcards Digital screens Online videos Which of the types of advertising appeal to you the most? Probe: Access to campaign materials? What was it about these types of advertising that really appealed to you (or that you liked the most)? Are there any of the types of advertising that you haven’t seen or heard? Probe reasons not seen or heard? Did you talk to other parents or children about what you have seen in the campaign? Have you heard others talking about it? If so, what things have you talked about? Relevance: The Exercise: campaign uses Using the campaign advertising handed out to you, please arrange them in order appropriate language of advertising that most appealed to you (at the top) to the advertising that least and messaging for the appealed to you (at bottom). cultural context Discuss ranking and why What were the key messages you can recall from the advertisements? Probe message recall and mode (e.g. TV, radio, digital screens, posters, internet banners): -Antibiotics message – Only antibiotics can cure a sore throat -You must complete a course of antibiotics if prescribed -Sore throat leads to Rheumatic Fever -If you don’t get the sore throats checked it could lead to Rheumatic Fever. Was it easy to understand or was it hard to understand the messages? What made it easy/difficult?
Questions prompts are provided as a starter for the discussion. If judgements /suggestions are made, the evaluator should probe to evidence to support this judgement/suggestion and test counterfactuals. Criteria/ expected achievements Semi-structured question prompts (as appropriate) What comes to mind when I mention Rheumatic Fever (Campaign)? Reach: The campaign reaches those at high risk of rheumatic fever, their families and communities, and the people who care for them & The campaign is remembered What have you seen or heard about the Rheumatic Fever Campaign? Where have you seen or heard about the Rheumatic Fever Campaign (unprompted and then prompted)? Mention all the different modes (showing images): Television ads Radio ads Online banner ads Posters Magnetic postcards Digital screens Online videos Which of the types of advertising appeal to you the most? Probe: Access to campaign materials? What was it about these types of advertising that really appealed to you (or that you liked the most)? Are there any of the types of advertising that you haven’t seen or heard? Probe reasons not seen or heard? Did you talk to other parents or children about what you have seen in the campaign? Have you heard others talking about it? If so, what things have you talked about? Relevance: The campaign uses appropriate language and messaging for the cultural context Exercise: Using the campaign advertising handed out to you, please arrange them in order of advertising that most appealed to you (at the top) to the advertising that least appealed to you (at bottom). Discuss ranking and why What were the key messages you can recall from the advertisements? Probe message recall and mode (e.g. TV, radio, digital screens, posters, internet banners): -Antibiotics message – Only antibiotics can cure a sore throat -You must complete a course of antibiotics if prescribed -Sore throat leads to Rheumatic Fever -If you don’t get the sore throats checked it could lead to Rheumatic Fever. Was it easy to understand or was it hard to understand the messages? What made it easy/difficult?
evaluation-2015-rheumatic-fever-awareness-campaign-data-collection-tools-dec15.docx