Evaluating Product Promotion Rubric Student Name: _____________________________________ CATEGORY 20 15 10 5 Defined Product Product well Product explained Product lacked Product not Being Promoted defined. but needed more explanation needed defined, team explanation. for understanding. assumed the audience already knew the product. Outlined the Thorough, easy to Complete outline Basic outline that Incomplete outline Promotion use outline. that could use more needed more missing key content. content. components. Defined the Promotional Promotional Incomplete Promotional Message for the message well message given an promotion message message not Promotion defined. acceptable definition. clearly revealed. definition. Defined the Fully described the Solid description Briefly defined the Assumed the Target Market target market. of the target market target market. audience already that needed knew the additional definition for the demographics. target market. Quality of Excellent Solid presentation Good presentation Incomplete Overall presentation that that covered all missing some key presentation that PowerPoint thoroughly covered basic concepts. elements. did not fulfill the all points. task. Presentation 5 7 slides 3-5 slides – 7 or more slides 3 or less slides Total Score ____________ Maximum 100 Points.
Evaluating Product Promotion Rubric Student Name: _____________________________________ CATEGORY 20 15 10 5 Defined Product Being Promoted Product well defined. Product explained but needed more explanation. Product lacked explanation needed for understanding. Product not defined, team assumed the audience already knew the product. Outlined the Promotion Thorough, easy to use outline. Complete outline that could use more content. Basic outline that needed more content. Incomplete outline missing key components. Defined the Message for the Promotion Promotional message well defined. Promotional message given an acceptable definition. Incomplete promotion message definition. Promotional message not clearly revealed. Defined the Target Market Fully described the target market. Solid description of the target market that needed additional demographics. Briefly defined the target market. Assumed the audience already knew the definition for the target market. Quality of Overall PowerPoint Presentation Excellent presentation that thoroughly covered all points. 7 or more slides Solid presentation that covered all basic concepts. 5 – 7 slides Good presentation missing some key elements. 3-5 slides Incomplete presentation that did not fulfill the task. 3 or less slides Total Score ____________ Maximum 100 Points.
Evaluating%20Product%20Promotion%20Rubric.docx