able to quickly fine-tune the logging Fast, Flexible Development infrastructure to catch e-mail address Outback benefited from the ease of exceptions and upgrade graphics. development that comes with the Windows Azure cloud-computing Future include using configuration and platform. For instance, it could request management application program adjustments and see those changes interfaces (APIs) to automate the way that reflected promptly. “All response was quick “We the application scales up and down. A and timely,” says Dillon. were able to program will respond to certain criteria and edit the application on demand because of automatically start or stop instances so that the combination of the technology’s the Outback application maintains adaptability and Thuzi’s responsiveness.” responsiveness while minimizing costs. Adds Zimmerman, “Deployments are a Outback launched its application on cinch with Windows Azure. Using worker November 5, 2009. The company hoped to roles to design the solution architecture achieve its goal of 500,000 fans within 30 means that Outback can build on this days. It reached that goal without any issues application to quickly and easily launch in just 18 days. “We were pleased with the new online offerings.” response to the offer and the opportunity to engage with our new Facebook fans,” says Positive, Reliable Guest Experience Dillon. By choosing Windows Azure, Outback can provide a consistent experience for its Benefits Facebook fans. “Everyone likes the For Outback Steakhouse, using Windows application’s speed,” says Zimmerman. Azure meant developing an application in “Plus, Outback has its own separate less than eight weeks and scaling it easily to application and database in the cloud, so it support a huge customer response. “We are doesn’t have to worry about another thrilled with the results of the effort, how application affecting performance.” quickly we grew our base of Facebook fans, and the technology that Thuzi provided to make the application so successful,” says Dillon. Scalable, Cost-Effective Solution Outback and Thuzi have found that the Windows Azure cloud platform is an easy way to support a variable number of users. “Using the Windows Azure platform offers the flexibility to pay only for the resources you need, rather than committing to a set capacity and investing in hardware,” says Zimmerman. “We to ensure coverage of the application’s peak usage times and scale back when extra coverage isn’t needed.”
able to quickly fine-tune the logging infrastructure to catch e-mail address exceptions and upgrade graphics. Future include using configuration and management application program interfaces (APIs) to automate the way that the application scales up and down. A program will respond to certain criteria and automatically start or stop instances so that the Outback application maintains responsiveness while minimizing costs. Outback launched its application on November 5, 2009. The company hoped to achieve its goal of 500,000 fans within 30 days. It reached that goal without any issues in just 18 days. “We were pleased with the response to the offer and the opportunity to engage with our new Facebook fans,” says Dillon. Benefits For Outback Steakhouse, using Windows Azure meant developing an application in less than eight weeks and scaling it easily to support a huge customer response. “We are thrilled with the results of the effort, how quickly we grew our base of Facebook fans, and the technology that Thuzi provided to make the application so successful,” says Dillon. Scalable, Cost-Effective Solution Outback and Thuzi have found that the Windows Azure cloud platform is an easy way to support a variable number of users. “Using the Windows Azure platform offers the flexibility to pay only for the resources you need, rather than committing to a set capacity and investing in hardware,” says Zimmerman. “We to ensure coverage of the application’s peak usage times and scale back when extra coverage isn’t needed.” Fast, Flexible Development Outback benefited from the ease of development that comes with the Windows Azure cloud-computing platform. For instance, it could request adjustments and see those changes reflected promptly. “All response was quick and timely,” says Dillon. “We were able to edit the application on demand because of the combination of the technology’s adaptability and Thuzi’s responsiveness.” Adds Zimmerman, “Deployments are a cinch with Windows Azure. Using worker roles to design the solution architecture means that Outback can build on this application to quickly and easily launch new online offerings.” Positive, Reliable Guest Experience By choosing Windows Azure, Outback can provide a consistent experience for its Facebook fans. “Everyone likes the application’s speed,” says Zimmerman. “Plus, Outback has its own separate application and database in the cloud, so it doesn’t have to worry about another application affecting performance.”
OutbackWindowsAzure.docx