Develop an all-year round seasonal offer ERBIDCo 3. Market Development and Communication - where are the marketing the English Riviera as an all-year round new and emerging markets which destination, including evolving the current calendar present the best opportunity and of events/activities to support offer. how do we best communicate to Ensure regular market intelligence and evaluation existing and new visitors through takes place to inform effective market ERBIDCo destination marketing? development. Scope new opportunities and development into new UK and International visitor markets. Develop the UNESCO Geopark offer to maximise ERBIDCo visitor interest and increase visitors. Build upon digital presence - improving Torbay’s the quality, accessibility of information, and ERGGO increase direct online bookings. ERBIDCo
3. Market Development and Communication - where are the new and emerging markets which present the best opportunity and how do we best communicate to existing and new visitors through destination marketing? Develop an all-year round seasonal offer marketing the English Riviera as an all-year round destination, including evolving the current calendar of events/activities to support offer. Ensure regular market intelligence and evaluation takes place to inform effective market development. Scope new opportunities and development into new UK and International visitor markets. Develop the UNESCO Geopark offer to maximise visitor interest and increase visitors. Build upon Torbay’s digital presence - improving the quality, accessibility of information, and increase direct online bookings. ERBIDCo ERBIDCo ERBIDCo ERGGO ERBIDCo
english-riviera-destination-management-plan-2016-2021-draft.docx