Position 4 87% 87% Position 5 95% 97% Position 6 90% 93% Position 7 84% 87% Position 8 79% 84%A QE1. Consider the product shown below. Do you think the orientation and position of the measurement marking on a real product would be… Note: Statistically significant differences between genders (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents saw four positions; sample n for each position ranged from 795-798 Table 20: Acceptance of differential MM location food products by household income – – Household income of $100,000 or less Household income of more than per year $100,000 per year A B Position 1 99% 98% Position 2 96% 98% Position 3 89% 92% Position 4 85% 87% Position 5 96% 98% Position 6 91% 96%A Position 7 84% 87% Position 8 81% 82% QE1. Consider the product below. Do you think the orientation and position of the measurement marking on a real product would be… Note: Statistically significant differences household incomes (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents saw four positions; sample n for each position ranged from 795-798 Table 21: Acceptance of differential MM location food products by household – – structure Younger single / couple Mature couple or single, Family with children at with no children no children at home home A B C Position 1 99% 98% 99% Position 2 99%B 94% 97%B Position 3 90% 86% 93%B Position 4 84% 83% 91%A,B Position 5 97% 94% 98% Position 6 92%B 86% 96%A,B Position 7 84% 81% 89% Position 8 82% 76% 86%B
Position 4 87% 87% Position 5 95% 97% Position 6 90% 93% Position 7 84% 87% Position 8 79% 84%A QE1. Consider the product shown below. Do you think the orientation and position of the measurement marking on a real product would be… Note: Statistically significant differences between genders (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents saw four positions; sample n for each position ranged from 795-798 Table 20: Acceptance of differential MM location – food products – by household income Household income of $100,000 or less per year A Household income of more than $100,000 per year B Position 1 99% 98% Position 2 96% 98% Position 3 89% 92% Position 4 85% 87% Position 5 96% 98% Position 6 91% 96%A Position 7 84% 87% Position 8 81% 82% QE1. Consider the product below. Do you think the orientation and position of the measurement marking on a real product would be… Note: Statistically significant differences household incomes (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents saw four positions; sample n for each position ranged from 795-798 Table 21: Acceptance of differential MM location – food products – by household structure Younger single / couple with no children A Mature couple or single, no children at home B Family with children at home C Position 1 99% 98% 99% Position 2 99%B 94% 97%B Position 3 90% 86% 93%B Position 4 84% 83% 91%A,B Position 5 97% 94% 98% Position 6 92%B 86% 96%A,B Position 7 84% 81% 89% Position 8 82% 76% 86%B
ORIMA%20Report.docx