BBA - Marketing: Business-to-Business Specialty Section I: Student Learning Assessment BBA – Marketing: Business to Business Specialty Student Learning Assessment for: BBA – Marketing: Business to Business Specialty Program Intended Student Learning Outcomes (Program ISLOs) Program Learning Outcome 1: Apply key marketing principles and concepts in a business-to-business context. Program Learning Outcome 2: Develop business-to-business marketing strategies to inform strategic decision-making. Assessment Instruments for Intended Student Learning Outcomes— Performance Objectives (Targets/Criteria) for Direct Measures: Direct Measures of Student Learning: Direct Measure 1 Objective (Target/Criterion) for Direct Measure 1
BBA - Marketing: Business-to-Business Specialty Section I: Student Learning Assessment BBA – Marketing: Business to Business Specialty Student Learning Assessment for: BBA – Marketing: Business to Business Specialty Program Intended Student Learning Outcomes (Program ISLOs) Program Learning Outcome 1: Apply key marketing principles and concepts in a business-to-business context. Program Learning Outcome 2: Develop business-to-business marketing strategies to inform strategic decision-making. Assessment Instruments for Intended Student Learning Outcomes— Direct Measures of Student Learning: Performance Objectives (Targets/Criteria) for Direct Measures: Direct Measure 1 Objective (Target/Criterion) for Direct Measure 1
Final%20Report%20of%20Outcomes%20Assessment%20Results%20for%202016%20-%202017.docx