Is activity new or repeated New from previous financial year? Repeated Previous expenditure in HMG reference, From mm/yy to mm/yy, Expenditure 2018/2019 (if applicable) Is the activity planned/ Is the activity being planned or delivered with another government delivered with other department: government departments / ALBs? Yes No If yes: other departments: which is the lead department: what is the anticipated contribution from other departments? [£xx ex VAT] What type of communication Behavioural stop Awareness/attitudinal – activity is it? Behavioural start Recruitment – Behavioural maintain – Which government A stronger, fairer economy communications plan theme A more caring society does the activity support? A truly global Britain and Northern Ireland A strong and new relationship with EU Please indicate if different to what was proposed in communications single budget Benchmarking theme Health Justice, security and defence Environment and transport Tourism and culture Business and economy Social cohesion Benefits and taxation Education and skills Please indicate if different to what was proposed in communications single budget Campaign Detail Context and [In c. 100 words, how has this campaign come about? What needs to be done background and why is it important? What related communications activity has been run before (or runs alongside this)? You should also briefly explain what problem the communication activity is helping to address, and a compelling reason why the activity should go ahead.] Explain why it is important that this activity goes ahead in 2019/20 Government priority Statutory duty Operationally critical Robust evidence of impact [c. 100 words tick one or more boxes and provide brief rationale.] – Policy aim/objectives [c. 200 words SMART objectives Include reference on any published government strategies, papers or commitments, business purpose, intended outcomes]
Is activity new or repeated from previous financial year? New Repeated Previous expenditure in 2018/2019 (if applicable) HMG reference, From mm/yy to mm/yy, Expenditure Is the activity planned/ delivered with other government departments / ALBs? Is the activity being planned or delivered with another government department: Yes No If yes: other departments: which is the lead department: what is the anticipated contribution from other departments? [£xx ex VAT] What type of communication activity is it? Behavioural – stop Behavioural – start Behavioural – maintain Awareness/attitudinal Recruitment Which government communications plan theme does the activity support? A stronger, fairer economy A more caring society A truly global Britain and Northern Ireland A strong and new relationship with EU Please indicate if different to what was proposed in communications single budget Benchmarking theme Health Environment and transport Business and economy Benefits and taxation Education and skills Justice, security and defence Tourism and culture Social cohesion Please indicate if different to what was proposed in communications single budget Campaign Detail Context and background [In c. 100 words, how has this campaign come about? What needs to be done and why is it important? What related communications activity has been run before (or runs alongside this)? You should also briefly explain what problem the communication activity is helping to address, and a compelling reason why the activity should go ahead.] Explain why it is important that this activity goes ahead in 2019/20 Government priority Statutory duty Operationally critical Robust evidence of impact [c. 100 words – tick one or more boxes and provide brief rationale.] Policy aim/objectives [c. 200 words SMART objectives Include reference on any published government strategies, papers or commitments, business purpose, intended outcomes]
PASS_FORM.docx