Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593 Table 8: Profile of those who considered the measurement marking to be useful’ on ‘most non-food products, by age group 18 29 years 30 39 40 49 50 59 60 + – – – – A B C D E Respondents who selected 43%B,C,D,E 36%C,D,E 26% 22% 24% the MM as most useful Note: Only questions where significant differences are observed have been reported Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593 Table 9: Profile of those who considered the measurement marking to be useful’ on ‘most non-food products, by label information use Net: For every Only the first For some product + For Rarely time I buy products most products C something E B A D Respondents who selected the MM as 32% 27% 31% 29% 47% most useful Note: Only questions where significant differences are observed have been reported Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593
Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593 Table 8: Profile of those who considered the measurement marking to be ‘most useful’ on non-food products, by age group 18 – 29 years A 30 – 39 B 40 – 49 C 50 – 59 D 60 + E Respondents who selected the MM as most useful 43%B,C,D,E 36%C,D,E 26% 22% 24% Note: Only questions where significant differences are observed have been reported Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593 Table 9: Profile of those who considered the measurement marking to be ‘most useful’ on non-food products, by label information use Net: For every product + For most products A For some products B Rarely C Only the first time I buy something D E Respondents who selected the MM as most useful 32% 27% 31% 29% 47% Note: Only questions where significant differences are observed have been reported Note: Statistically significant differences between those who selected the MM as most important and those who did not (where a significant difference p<0.05 exists) are indicated by column reference letters A and B Base: All respondents n=1,593
ORIMA%20Report.docx