MAGAZINE METRICS Metrics Time Periods Year on Year % Change READERSHIP (Rolling 12 months) Nielsen Nielsen % Change Source: Nielsen Average Issue Readership (AIR) for Q2 16- Q1 17 Q2 15- Q1 16 (2017-2016) ÷ stated periods 2016 x100 CIRCULATION (Rolling 12 months) ABC ABC % Change Source: ABC Audited Circulation - Average net circulation March 2017 March 2016 (ANC) DIGITAL EDITIONS (Monthly) March 2017 March 2016 % Change Source: Each of the methods (single issue sale/download, subscription, and multiple downloads) of accessing a digital magazine will count as access to one digital edition i.e Pressreader, Zinio, Real view, Apple Newsstand, etc. Specify measure & source for platforms used. E-LETTERS (Monthly) March 2017 March 2016 % Change The total number of unduplicated active email subscribers for the specified month for the Magazine brand Or The total reach of a brands main/largest email database. WEBSITE (Monthly) March 2017 March 2016 % Change Source Google Analytics (GA) or Nielsen Market Intelligence (MI) NZ Only Unique Browsers for specified month Specify source: SOCIAL MEDIA PLATFORMS (Monthly) March 2017 March 2016 % Change Followers by social platform for the specified month Facebook Reach NZ Pinterest Followers Twitter Followers YouTube Reach NZ Instagram Followers
MAGAZINE METRICS Metrics Time Periods Year on Year % Change READERSHIP (Rolling 12 months) Source: Nielsen Average Issue Readership (AIR) for stated periods Nielsen Q2 16- Q1 17 Nielsen Q2 15- Q1 16 % Change (2017-2016) ÷ 2016 x100 CIRCULATION (Rolling 12 months) Source: ABC Audited Circulation - Average net circulation (ANC) ABC March 2017 ABC March 2016 % Change DIGITAL EDITIONS (Monthly) Source: Each of the methods (single issue sale/download, subscription, and multiple downloads) of accessing a digital magazine will count as access to one digital edition i.e Pressreader, Zinio, Real view, Apple Newsstand, etc. Specify measure & source for platforms used. March 2017 March 2016 % Change E-LETTERS (Monthly) The total number of unduplicated active email subscribers for the specified month for the Magazine brand Or The total reach of a brands main/largest email database. March 2017 March 2016 % Change WEBSITE (Monthly) Source Google Analytics (GA) or Nielsen Market Intelligence (MI) NZ Only Unique Browsers for specified month Specify source: March 2017 March 2016 % Change SOCIAL MEDIA PLATFORMS (Monthly) Followers by social platform for the specified month March 2017 March 2016 % Change Facebook Reach NZ Pinterest Followers Twitter Followers YouTube Reach NZ Instagram Followers
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