Branding Event name: Does it clearly identify what the event is about? Is it easy to say and read? Is there a slogan Identify the features that attached to the event name? Describe: make your event unique or special Logo: Does the event have a strong logo design or a specific brand? Consider a theme to vary its concept from year to year? Strategies Identify 3-5 strategies that will be used to achieve the event objectives. Eg…: Advertising Community Involvement Event Appeal Event Promotion Advertising, PR, Event appeal, what promotion will you use? Provide an overview of the measures you will use to implement your marketing strategies. (You should expand on this in more detail using the template in Section 3) Budget Estimated Budget: Evaluate how much money you need to get the event up and running. How much has Develop a marketing been allocated towards marketing? Do you already have sufficient funding; do you expect and promotion budget to pay out of profits - or do you need to seek grants or sponsorship, in kind support? for your event. What – percentage of your overall event budget should/can be allocated to this? Estimated Expenditure: For more detail, see the Consider the costs of things such as printing, signage, paid advertising, photography and budget spreadsheet (at other promotional material, etc. the back of this document) Estimated Income: Consider income from all likely sources eg: grants, sponsorship, ticket sales, donations, – sales of food and beverages, in kind. Market Research Economic impact How many people are likely to attend your event? Who are they, origin of the spectators Market Research is an (i.e. local people only or non local?) How much $value will the event contribute to the local important part of your economy? Will participants and spectators stay in paid accommodation? event planning, especially if this is the first time the event has been held. You may want to undertake a survey or other research to determine the likely Social impact: success of the event. How will participants and the general community perceive the event? Will the event not a new event, If it’s contribute to better community relations, community pride, healthy living, cultural value, and refer to previous data. other social benefits? Consider using to survey past & present participants
Branding Identify the features that make your event unique or special Event name: Does it clearly identify what the event is about? Is it easy to say and read? Is there a slogan attached to the event name? Describe: Logo: Does the event have a strong logo design or a specific brand? Consider a theme to vary its concept from year to year? Strategies Identify 3-5 strategies that will be used to achieve the event objectives. Eg…: Advertising Community Involvement Event Appeal Event Promotion Provide an overview of the measures you will use to implement your marketing strategies. (You should expand on this in more detail using the template in Section 3) Advertising, PR, Event appeal, what promotion will you use? Budget Develop a marketing and promotion budget for your event. What percentage of your overall event budget should/can be allocated to this? For more detail, see the budget spreadsheet (at the back of this document) Estimated Budget: Evaluate how much money you need to get the event up and running. How much has been allocated towards marketing? Do you already have sufficient funding; do you expect to pay out of profits - or do you need to seek grants or sponsorship, in – kind support? Estimated Expenditure: Consider the costs of things such as printing, signage, paid advertising, photography and other promotional material, etc. Estimated Income: Consider income from all likely sources – eg: grants, sponsorship, ticket sales, donations, sales of food and beverages, in kind. Market Research Market Research is an important part of your event planning, especially if this is the first time the event has been held. You may want to undertake a survey or other research to determine the likely success of the event. If it’s not a new event, refer to previous data. Consider using to survey past & present participants Economic impact How many people are likely to attend your event? Who are they, origin of the spectators (i.e. local people only or non local?) How much $value will the event contribute to the local economy? Will participants and spectators stay in paid accommodation? Social impact: How will participants and the general community perceive the event? Will the event contribute to better community relations, community pride, healthy living, cultural value, and other social benefits?
events-marketing-planner.docx