Older respondents are more likely to engage in more traditional media, including: free-to-air television newspapers. Table 8: Media consumption by audience Older Total 18 24 25 34 35 44 45 54 55 64 65+ Business – – – – – A B C D E F people… Watch 92% 83% 90% 92% 97% 95% 97% 90% free-to-air A A ABC AB ABC TV Listen to 74% 62% 74% 79% 79% 73% 70% 80% the radio A AF ABF A Read 67% 49% 61% 67% 72% 77% 77% 78% A A AB ABC ABC (either paper or online) Use social 66% 91% 81% 70% 57% 53% 39% 59% media BCDEF CDEF DEF F F including Twitter or Facebook Watch 56% 78% 66% 54% 54% 42% 36% 51% movies, BCDEF CDEF EF EF including renting, or going to the cinema Read 36% 41% 35% 32% 34% 42% 36% 37% CD Watch 30% 26% 27% 33% 35% 27% 31% 40% Pay TV AB Watch TV 26% 43% 35% 27% 20% 16% 10% 29% online CDEF CDEF DEF F Question: During a typical week, do you… Base: All respondents (Community, n=2,020), (18 34, n=175), (25 34, n=436), (35 44, n=452), – – – (45 54, n=448), (55 64, n=234), (65+, n=275), (Business n=504). – – A/B/C/D/E/F: Significantly higher at the 95% confidence level.
Older respondents are more likely to engage in more traditional media, including: free-to-air television newspapers. Table 8: Media consumption by audience Older people… Total 18 – 24 A 25 – 34 B 35 – 44 C 45 – 54 D 55 – 64 E 65+ F Business Watch free-to-air TV 92% 83% 90% A 92% A 97% ABC 95% AB 97% ABC 90% Listen to the radio 74% 62% 74% A 79% AF 79% ABF 73% A 70% 80% Read (either paper or online) 67% 49% 61% A 67% A 72% AB 77% ABC 77% ABC 78% Use social media including Twitter or Facebook 66% 91% BCDEF 81% CDEF 70% DEF 57% F 53% F 39% 59% Watch movies, including renting, or going to the cinema 56% 78% BCDEF 66% CDEF 54% EF 54% EF 42% 36% 51% Read 36% 41% 35% 32% 34% 42% CD 36% 37% Watch Pay TV 30% 26% 27% 33% 35% AB 27% 31% 40% Watch TV online 26% 43% CDEF 35% CDEF 27% DEF 20% F 16% 10% 29% Question: During a typical week, do you… Base: All respondents (Community, n=2,020), (18 – 34, n=175), (25 – 34, n=436), (35 – 44, n=452), (45 – 54, n=448), (55 – 64, n=234), (65+, n=275), (Business n=504). A/B/C/D/E/F: Significantly higher at the 95% confidence level.
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