Rubric: Marketing Plan Criteria Professional Experienced Developing Novice Content All components of plan All elements of the plan were Most of the elements Many of the plan’s plan’s were complete and in addressed in writing, but were in writing; the missing components lacked The information writing. some aspects needed elements diminished the sufficient detail to take communicated by further description. effectiveness. action or were missing. plan’s the marketing plan A clear, comprehensive A clear description of the Description of the target Description of the target 40 points description of the target target market was provided market was difficult to market was too market was supported by but not supported by follow/understand. sketchy/vague to be rationale for its selection. rationale for its selection. useful. Complete, relevant Most relevant strengths, Sketchy information was Obvious and information about weaknesses, opportunities, provided about strengths, strengths, strengths, weaknesses, and threats were clearly weaknesses, opportunities, weaknesses, opportunities, opportunities, and threats identified. and threats. and threats were omitted was provided. from the plan. Reasonable, clear product, Appropriate, but wordy, Vague, but appropriate, Product, price, place, and price, place, and product, price, place, and product, price, place, and promotion strategies for promotion strategies were promotion strategies were promotion strategies were many market segments provided for each market provided for each market provided for each market lacked sufficient detail, segment. segment. segment. were unrealistic, or missing. Resources needed for Most resources were clearly Some critical resources Resources needed to each strategy were clearly identified. needed for implementation implement each strategy identified. were not listed. were too incomplete to be useful or were missing altogether. Activities to implement Activities to implement each Implementation activities Activities to implement each strategy clearly strategy were listed but not were missing for a few strategies were too identified who, what, described fully. strategies. vague/sketchy to guide where, and how. implementation or were not included.
Rubric: Marketing Plan Criteria Professional Experienced Developing Novice Content The information communicated by the marketing plan 40 points All components of plan were complete and in writing. All elements of the plan were addressed in writing, but some aspects needed further description. Most of the plan’s elements were in writing; the missing elements diminished the plan’s effectiveness. Many of the plan’s components lacked sufficient detail to take action or were missing. A clear, comprehensive description of the target market was supported by rationale for its selection. A clear description of the target market was provided but not supported by rationale for its selection. Description of the target market was difficult to follow/understand. Description of the target market was too sketchy/vague to be useful. Complete, relevant information about strengths, weaknesses, opportunities, and threats was provided. Most relevant strengths, weaknesses, opportunities, and threats were clearly identified. Sketchy information was provided about strengths, weaknesses, opportunities, and threats. Obvious and strengths, weaknesses, opportunities, and threats were omitted from the plan. Reasonable, clear product, price, place, and promotion strategies were provided for each market segment. Appropriate, but wordy, product, price, place, and promotion strategies were provided for each market segment. Vague, but appropriate, product, price, place, and promotion strategies were provided for each market segment. Product, price, place, and promotion strategies for many market segments lacked sufficient detail, were unrealistic, or missing. Resources needed for each strategy were clearly identified. Most resources were clearly identified. Some critical resources needed for implementation were not listed. Resources needed to implement each strategy were too incomplete to be useful or were missing altogether. Activities to implement each strategy clearly identified who, what, where, and how. Activities to implement each strategy were listed but not described fully. Implementation activities were missing for a few strategies. Activities to implement strategies were too vague/sketchy to guide implementation or were not included.
Entreprenuership%20Teacher%20Planning%20Guide%20Section%205.docx