W7 Limited partnership Develop a new group of educational residency Offer Dance opportunities to participants as well BD support in previous clients in colleges, universities and schools and as presenting work for audiences. DF Dora Frankel Dance develop relationships with a broader spectrum of Board touring dance role. heritage, museum and arts venues to present work to the public and communities. W8 Lack of advocacy from Develop advocates for Fertile Ground through Review Board structure and membership and DF multiple voices. the Board structure, celebrity social media and appoint new members. BD growing communications capacity of the Board company through new partnerships. W9 Lack of core funding to Identify the minimum level of core funding Identify potential Trust funders. DF sustain administrative required to operate the company between major BD support. projects and secure core funding from Trusts and Develop financial model Foundations to support. W10 Distance from national Build partnerships with London based funded Investigate London based dance organisations DF dance hub in London. companies that might want assistance to increase that might be interested and prepared to dedicate regional reach through Fertile Ground’s Northern some resource. connections and work in partnership. Create small budget in core costs for travel and Stay in connection with national dance networking. community and aesthetic through occasional networking events and performances in National Capital and other regions. W11 Limited regional Recognise audiences for dance in a broader Articulate company audience development DF audiences for context – ballroom, hip-hop, ballet, salsa and strategy including BD contemporary dance. tango – is a basis for developing contemporary Friends dance audiences. Donors Partners Recognise real need for audience development Young people activity as part of residency and other community Participants programmes by taking dance work to Communication about work, blogs, lectures, etc. Communication Media Message etc.
W7 Limited partnership support in previous Dora Frankel Dance touring dance role. Develop a new group of educational residency clients in colleges, universities and schools and develop relationships with a broader spectrum of heritage, museum and arts venues to present work to the public and communities. Offer Dance opportunities to participants as well as presenting work for audiences. BD DF Board W8 Lack of advocacy from multiple voices. Develop advocates for Fertile Ground through the Board structure, celebrity social media and growing communications capacity of the company through new partnerships. Review Board structure and membership and appoint new members. DF BD Board W9 Lack of core funding to sustain administrative support. Identify the minimum level of core funding required to operate the company between major projects and secure core funding from Trusts and Foundations to support. Identify potential Trust funders. Develop financial model DF BD W10 Distance from national dance hub in London. Build partnerships with London based funded companies that might want assistance to increase regional reach through Fertile Ground’s Northern connections and work in partnership. Stay in connection with national dance community and aesthetic through occasional networking events and performances in National Capital and other regions. Investigate London based dance organisations that might be interested and prepared to dedicate some resource. Create small budget in core costs for travel and networking. DF W11 Limited regional audiences for contemporary dance. Recognise audiences for dance in a broader context – ballroom, hip-hop, ballet, salsa and tango – is a basis for developing contemporary dance audiences. Recognise real need for audience development activity as part of residency and other community programmes by taking dance work to Articulate company audience development strategy including Friends Donors Partners Young people Participants Communication about work, blogs, lectures, etc. Communication Media Message etc. DF BD
Fertile-Ground-Feasibility-BD-APR2014-Final.docx