November 2014 Organize information dissemination to partnerships – November 2014 All collateral complete, ready for dissemination – November 2014 Mail renewal inserts sent with registration renewals to boaters – November 2014 Collateral dissemination – November 2014 - :30 dissemination / placement January 2015 on air with :30 in select markets (rotated throughout year) – March-May 2015 PR and social media strategy emphasis – May August 2015 - Programmatic social media push – July 2015 Anniversary PR emphasis alongside Passport marketing efforts August 2015 call to collateral outlets, DMVs, parks, dealerships to ensure inventory – December 2015 Marketing execution, sales evaluation –
November 2014 – Organize information dissemination to partnerships November 2014 – All collateral complete, ready for dissemination November 2014 – Mail renewal inserts sent with registration renewals to boaters November 2014 – Collateral dissemination November 2014 - :30 dissemination / placement January 2015 – on air with :30 in select markets (rotated throughout year) March-May 2015 – PR and social media strategy emphasis May – August 2015 - Programmatic social media push July 2015 Anniversary PR emphasis alongside Passport marketing efforts August 2015 – call to collateral outlets, DMVs, parks, dealerships to ensure inventory December 2015 – Marketing execution, sales evaluation
Park%20passport%20program%20mkt%20plan%202015.docx