Hotel Victoria Five Star Hotel Niklas Breitenbach, Face to face Jungfrau, Sales Manager Interlaken Erwin Tours Incoming travel agent Erwin Fassler, Owner promotional material social media face to face interview Guides Gstaad Tour guides Anita Roth, Bollywood promotional material Saanenland Tour Guide face to face Restaurant Four Star Restaurant Marcos Bhategar, Front Face to face GourmIndia, Desk Manager Lucerne AM Films Production Company Ankita Makwana, Face to Face Founder AM Films, Bollywood actress Oyster Tours, Wholesale Tour Abhay Jaipuria, Owner website social media India Operator Skype interview As it is shown in the table, I chose the national, regional and local DMOs operating in Switzerland to understand all the strategic activities that they perform and the way they collaborate to perform those strategies to capitalize on Indian market. In the next section, a short introduction about all these key actors will be given. The Switzerland Tourism (ST) has been promoting Switzerland as a holiday, travel and conference destination both locally and internationally for almost 100 years. It is a public corporation in which the board comprises of 13 representatives from tourism, business and
Hotel Victoria Jungfrau, Interlaken Five Star Hotel Niklas Breitenbach, Sales Manager Face to face Erwin Tours Incoming travel agent Erwin Fassler, Owner promotional material social media face to face interview Guides Gstaad Saanenland Tour guides Anita Roth, Bollywood Tour Guide promotional material face to face Restaurant GourmIndia, Lucerne Four Star Restaurant Marcos Bhategar, Front Desk Manager Face to face AM Films Production Company Ankita Makwana, Founder AM Films, Bollywood actress Face to Face Oyster Tours, India Wholesale Tour Operator Abhay Jaipuria, Owner website social media Skype interview As it is shown in the table, I chose the national, regional and local DMOs operating in Switzerland to understand all the strategic activities that they perform and the way they collaborate to perform those strategies to capitalize on Indian market. In the next section, a short introduction about all these key actors will be given. The Switzerland Tourism (ST) has been promoting Switzerland as a holiday, travel and conference destination both locally and internationally for almost 100 years. It is a public corporation in which the board comprises of 13 representatives from tourism, business and
Film_Tourism_10.docx