4. Extent to which the Very satisfied Moderately satisfied Not very satisfied customer is satisfied or ambivalent by competing products that are already available 5. Degree to which the Substantial Moderate changes Small to no idea requires changes required required changes required customers to change their basic practices or behaviors Part 2: Industry-Related Issues Low Potential (-1) Moderate Potential High Potential (0) (+1) 1. Number of Many Few None competitors 2. Stage of industry life Maturity phase or Growth phase Emergence phase cycle decline phase 3. Growth rate of Little or no growth Moderate growth Strong growth industry 4. Importance of “Ambivalent” “Would like to have” “Must have” industry’s products and/or services to customers 5. Industry operating Low Moderate High margins Part 3: Target Market and Customer-Related Issues Low Potential (-1) Moderate Potential High Potential (0) (+1) 1. Identification of Difficult to identify May be able to Identified target market for identify the proposed new venture
4. Extent to which the customer is satisfied by competing products that are already available Very satisfied Moderately satisfied Not very satisfied or ambivalent 5. Degree to which the idea requires customers to change their basic practices or behaviors Substantial changes required Moderate changes required Small to no changes required Part 2: Industry-Related Issues Low Potential (-1) Moderate Potential (0) High Potential (+1) 1. Number of competitors Many Few None 2. Stage of industry life cycle Maturity phase or decline phase Growth phase Emergence phase 3. Growth rate of industry Little or no growth Moderate growth Strong growth 4. Importance of industry’s products and/or services to customers “Ambivalent” “Would like to have” “Must have” 5. Industry operating margins Low Moderate High Part 3: Target Market and Customer-Related Issues Low Potential (-1) Moderate Potential (0) High Potential (+1) 1. Identification of target market for the proposed new venture Difficult to identify May be able to identify Identified
Feasibility_Analysis.docx