MARKETING This template has been designed to assist you in preparing a functional Marketing Plan, as an event organiser, you may choose to use this template, or create your own plan. The Marketing Template Part : DEVELOPING A SUMMARY Event Name Event Date Make sure your event does not clash with others check out our – list of events calendars in Section 2. Time(s) Location Background How did this event start? Is it a one-off or regular occurrence? Does it have a community, charity or commercial focus? Event Description Briefly describe what will be happening – keep it to about 200 words. Objectives should be a measurable. Examples might be: ‘to raise at least $X towards Objectives a world class event that attracts recreational and elite sport people to project’; “to establish East Gippsland and brands the region as an adventure tourism destination. ” etc. Identify the primary objectives of your event. What are you trying to achieve? Target Audience People: Describe the type(s) of Males Females Singles Families Couples N/A people who will attend your event and who you Age group(s): will be targeting. Consider their general Under 18 18-24 years 25-39 years 40-54 years 55+ N/A interests (the sort of thing that will appeal to Other audience information: them, what activities will be available to keep them there.) Detail the more specific nature of individuals
This template has been designed to assist you in preparing a functional Marketing Plan, as an event organiser, you may choose to use this template, or create your own plan. The Marketing Template Part : DEVELOPING A MARKETING SUMMARY Event Name Event Date Make sure your event does not clash with others – check out our list of events calendars in Section 2. Time(s) Location Background How did this event start? Is it a one-off or regular occurrence? Does it have a community, charity or commercial focus? Event Description Briefly describe what will be happening – keep it to about 200 words. Objectives Identify the primary objectives of your event. What are you trying to achieve? Objectives should be measurable. Examples might be: ‘to raise at least $X towards a project’; “to establish a world class event that attracts recreational and elite sport people to East Gippsland and brands the region as an adventure tourism destination. ” etc. Target Audience Describe the type(s) of people who will attend your event and who you will be targeting. Consider their general interests (the sort of thing that will appeal to them, what activities will be available to keep them there.) Detail the more specific nature of individuals People: Males Females Singles Families Couples N/A Age group(s): Under 18 18-24 years 25-39 years 40-54 years 55+ N/A Other audience information:
events-marketing-planner.docx