determined”, which is used when inadequate evidence are available to make a robust evaluative judgement. The highlighted cells below identify the level of achievement for the 2015 Rheumatic Fever Awareness Campaign for each criterion. Criteria Excellent Good Adequate Poor Campaign judged as Campaign judged as Campaign judged as Campaign judged as exceeding regularly meeting meeting most criteria not meeting most expectations according expectations. expectations. criteria expectations. to all criteria. Some minor Some minor Many changes Distribution of recommendations to recommendations to necessary to the Value resources is ideal to improve distribution of improve distribution of distribution of achieve the outcomes. resources to achieve resources to achieve resources. similar outcomes. similar outcomes. No improvement There may be a few, There are some Very little, if any, necessary improvements required minor improvements alignment evidenced required across the indicators. The campaign The campaign messages messages have clear The campaign messages have clear alignment alignment with other have clear alignment with other rheumatic rheumatic fever with other rheumatic fever activities, and activities, and fever activities, and campaign activities and campaign activities and campaign activities and timing allow use of the timing allow use of the timing allow use of the materials for local materials for local materials for local delivery, adding value to delivery, adding value delivery, adding value to the campaign. Alignment to the campaign. the campaign. DHBs are aware of the DHBs are aware of the DHBs are aware of the campaign, can access campaign, can access campaign, can access and use the materials for and use the materials and use the materials local delivery, where for local delivery, for local delivery, where appropriate, adding where appropriate, appropriate, adding value to the campaign. adding value to the value to the campaign. campaign. The selected modes of The selected modes of Between 55-64% of the Less than half of the delivery are delivery are successfully target audience has target audience are successfully reaching reaching the target seen/heard the aware or can recall the target audiences, audiences, with over campaign. the campaign. with over 75% of the of the target Many of these target audience having audience having individuals are able to seen/heard the seen/heard the recall the campaign campaign. campaign. Reach messages, at least when Over 15% of the target Fewer remember the prompted. audience are able to campaign messages recall the messages or without a prompt explain the images, but most can unprompted. when prompted.
determined”, which is used when inadequate evidence are available to make a robust evaluative judgement. The highlighted cells below identify the level of achievement for the 2015 Rheumatic Fever Awareness Campaign for each criterion. Criteria Excellent Good Adequate Poor Value Campaign judged as exceeding expectations according to all criteria. Distribution of resources is ideal to achieve the outcomes. Campaign judged as regularly meeting expectations. Some minor recommendations to improve distribution of resources to achieve similar outcomes. Campaign judged as meeting most criteria expectations. Some minor recommendations to improve distribution of resources to achieve similar outcomes. Campaign judged as not meeting most criteria expectations. Many changes necessary to the distribution of resources. Alignment No improvement necessary The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. There may be a few, minor improvements required The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. There are some improvements required The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. Very little, if any, alignment evidenced across the indicators. Reach The selected modes of delivery are successfully reaching the target audiences, with over 75% of the target audience having seen/heard the campaign. Over 15% of the target audience are able to recall the messages or explain the images, unprompted. The selected modes of delivery are successfully reaching the target audiences, with over of the target audience having seen/heard the campaign. Fewer remember the campaign messages without a prompt but most can when prompted. Between 55-64% of the target audience has seen/heard the campaign. Many of these individuals are able to recall the campaign messages, at least when prompted. Less than half of the target audience are aware or can recall the campaign.
evaluation-2015-rheumatic-fever-awareness-campaign-dec15.docx