Rubric: Marketing Plan Criteria Professional Experienced Developing Novice Target market was large Target market was large Size of target market Target market was too enough to support enough to support projected allowed for absolutely no small to support projected projected sales. sales if everything went unforeseen problems. sales. according to plan. Clearly stated evaluation Clearly stated evaluation Loosely stated evaluation Evaluation plan was too plan provided accurate plan provided a general plan indicated how the vague to be useful. measurement of the measurement of the effectiveness of the marketing plan. marketing plan. marketing plan would be measured. Timeline for Timeline for implementation Timeline for implementation Timeline for implementation was was slightly loose/tight. was too tight to give proper implementation of plan realistic. attention to activities or so was totally unreasonable. loose activities seemed unconnected. Sales forecast was Sales forecast seemed Sales forecast seemed Sales forecast seemed realistically projected. slightly quite unreasonable in view of ambitious/conservative. ambitious/conservative. the target markets and pricing strategies. Communication Ideas were expressed Ideas were expressed Both ideas and words Ideas were vague and clearly in language that clearly with only a few words required much effort to elusive, and language was Ability to express was easy to understand. being difficult to understand. understand. difficult to understand. oneself so as to be Accurate visual aids, Accurate visual aids, Visual aids, including charts Visual aids, including understood by others including charts and including charts and graphs, and graphs, were related to charts and graphs, graphs, supported, added some support to the information given but did detracted from 15 points focused, clarified, and information given. not clarify or reinforce it. presentation and raised reinforced information many questions. given.
Rubric: Marketing Plan Criteria Professional Experienced Developing Novice Target market was large enough to support projected sales. Target market was large enough to support projected sales if everything went according to plan. Size of target market allowed for absolutely no unforeseen problems. Target market was too small to support projected sales. Clearly stated evaluation plan provided accurate measurement of the marketing plan. Clearly stated evaluation plan provided a general measurement of the marketing plan. Loosely stated evaluation plan indicated how the effectiveness of the marketing plan would be measured. Evaluation plan was too vague to be useful. Timeline for implementation was realistic. Timeline for implementation was slightly loose/tight. Timeline for implementation was too tight to give proper attention to activities or so loose activities seemed unconnected. Timeline for implementation of plan was totally unreasonable. Sales forecast was realistically projected. Sales forecast seemed slightly ambitious/conservative. Sales forecast seemed quite ambitious/conservative. Sales forecast seemed unreasonable in view of the target markets and pricing strategies. Communication Ability to express oneself so as to be understood by others 15 points Ideas were expressed clearly in language that was easy to understand. Ideas were expressed clearly with only a few words being difficult to understand. Both ideas and words required much effort to understand. Ideas were vague and elusive, and language was difficult to understand. Accurate visual aids, including charts and graphs, supported, focused, clarified, and reinforced information given. Accurate visual aids, including charts and graphs, added some support to the information given. Visual aids, including charts and graphs, were related to information given but did not clarify or reinforce it. Visual aids, including charts and graphs, detracted from presentation and raised many questions.
Entreprenuership%20Teacher%20Planning%20Guide%20Section%205.docx