to prefer graphical rather than numeric risk formats. As Barnes et al. concluded, such findings to the potential perils of tailoring risk communication formats to patient preferences” (p. “point 1007). Results such as these underscore the need for continuing attention to the practices of formative research. Designing effective messages is too important to be left to chance. References References marked with an asterisk indicate studies included in the analyses. Abraham, C., & Kools, M. (Eds.). (2012). Writing health communication: An evidence-based Los Angeles, CA: Sage. guide. Alhadreti, O., & Mayhew, P. (2017). To intervene or not to intervene: An investigation of three think-aloud protocols in usability testing. 111-132. Journal of Usability Studies, 12, Andsager, J. L., Austin, E. W., & Pinkleton, B. E. (2001). Questioning the value of realism: Young adults’ processing of messages in alcohol-related public service announcements and advertising. 121-142. Journal of Communication, 51, Atkin, C. K., & Freimuth, V. (2013). Guidelines for formative evaluation research in campaign design. In R. E. Rice & C. K. Atkin (Eds.), (4th ed., Public communication campaigns pp. 53-68). Los Angeles, CA: Sage. Barnes, A. J., Hanoch, Y., Miron-Shatz, T., & Ozanne, E. M. (2016). Tailoring risk communication to improve comprehension: Do patient preferences help or hurt? Health 1007-1016. doi:10.1037/hea0000367 Psychology, 35, * Barnett, M. A., Klassen, M., McMinimy, V., & Schwarz, L. (1987). The role of self- and
to prefer graphical rather than numeric risk formats. As Barnes et al. concluded, such findings “point to the potential perils of tailoring risk communication formats to patient preferences” (p. 1007). Results such as these underscore the need for continuing attention to the practices of formative research. Designing effective messages is too important to be left to chance. References References marked with an asterisk indicate studies included in the analyses. Abraham, C., & Kools, M. (Eds.). (2012). Writing health communication: An evidence-based guide. Los Angeles, CA: Sage. Alhadreti, O., & Mayhew, P. (2017). To intervene or not to intervene: An investigation of three think-aloud protocols in usability testing. Journal of Usability Studies, 12, 111-132. Andsager, J. L., Austin, E. W., & Pinkleton, B. E. (2001). Questioning the value of realism: Young adults’ processing of messages in alcohol-related public service announcements and advertising. Journal of Communication, 51, 121-142. Atkin, C. K., & Freimuth, V. (2013). Guidelines for formative evaluation research in campaign design. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (4th ed., pp. 53-68). Los Angeles, CA: Sage. Barnes, A. J., Hanoch, Y., Miron-Shatz, T., & Ozanne, E. M. (2016). Tailoring risk communication to improve comprehension: Do patient preferences help or hurt? Health Psychology, 35, 1007-1016. doi:10.1037/hea0000367 * Barnett, M. A., Klassen, M., McMinimy, V., & Schwarz, L. (1987). The role of self- and
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