e. None of the above 16. of the following Product Life Cycle (PLC) stages includes product”? “enhance a. introduction b. growth c. maturity d. decline e. None of the above 17. Which of the following New Product Development stages includes prototype functionality”? “test a. idea generation b. business analysis c. market testing d. commercialization e. None of the 18. Which of the following New Product Development stages includes targeting”? “plan a. idea generation b. business analysis c. market testing d. commercialization e. None of the 19. Which of the following is NOT a advantage of strong brands”? “marketing a. improved perceptions of product performance b. larger margins c. greater trade cooperation and support d. possible licensing opportunities e. All of the above are marketing advantages of strong brands 20. Which of the following is NOT a category of the equity pyramid”? “brand a. support b. imagery c. feelings d. resonance e. All of the above are brand equity pyramid categories
e. None of the above 16. of the following Product Life Cycle (PLC) stages includes “enhance product”? a. introduction b. growth c. maturity d. decline e. None of the above 17. Which of the following New Product Development stages includes “test prototype functionality”? a. idea generation b. business analysis c. market testing d. commercialization e. None of the 18. Which of the following New Product Development stages includes “plan targeting”? a. idea generation b. business analysis c. market testing d. commercialization e. None of the 19. Which of the following is NOT a “marketing advantage of strong brands”? a. improved perceptions of product performance b. larger margins c. greater trade cooperation and support d. possible licensing opportunities e. All of the above are marketing advantages of strong brands 20. Which of the following is NOT a category of the “brand equity pyramid”? a. support b. imagery c. feelings d. resonance e. All of the above are brand equity pyramid categories
MKTG4900.FinalExam_STUDENT-Pool.docx