Time for each presentation will depend, in part, on the total number of projects, but will be no more than 10 minutes. Effectiveness of the verbal presentation is key in communicating your concept. The plans will be evaluated according to the following criteria: the quality of the analysis were the right questions asked? – the feasibility of conclusions or recommendations do they follow from the analysis? – evidence of mastery of the frameworks, concepts, and methods developed in the course (5) Team work To get the most out of this class, you should work with your study team to prepare for the cases and to work on group projects. TECHNOLOGY POLICY: I encourage the use of laptops in for class-related purposes such as note taking and accessing your financial models. Learning how to prepare financial models in Excel is an important objective of the class. However, I support the School’s policy against accessing email, surfing the Internet, etc. during class. Please constrain the use of your laptop during class to class-related purposes. MBA CODE: I employ the policies and procedures espoused by the Foster School of Business Honor Code to maintain academic integrity in the course. SCHEDULE* Scanning the Market and Developing Strategy Session Date Topic Case/Readings Assignment Case: Clocky (Essential Marketing Decisions for Star-ups) Read: on Marketing Strategy” “Note Company Analysis, Read: Quantitative Analysis for “Basic Introduction to 1.1 10/6 Marketing” Marketing Strategy Read: Marketing Problems “Analyzing Core and Cases” Skim: Chapters 2 & 5 for “Framework MM” and Company Value” “Managing Customer Analysis I & Read: Benefits and Value “Economic II: Creation” 1.2 10/6 to the Customer Read: Defections: Quality Comes “Zero and Customer to Services” Lifetime Value Read: As Assets” “Customers
Time for each presentation will depend, in part, on the total number of projects, but will be no more than 10 minutes. Effectiveness of the verbal presentation is key in communicating your concept. The plans will be evaluated according to the following criteria: the quality of the analysis – were the right questions asked? the feasibility of conclusions or recommendations – do they follow from the analysis? evidence of mastery of the frameworks, concepts, and methods developed in the course (5) Team work To get the most out of this class, you should work with your study team to prepare for the cases and to work on group projects. TECHNOLOGY POLICY: I encourage the use of laptops in for class-related purposes such as note taking and accessing your financial models. Learning how to prepare financial models in Excel is an important objective of the class. However, I support the School’s policy against accessing email, surfing the Internet, etc. during class. Please constrain the use of your laptop during class to class-related purposes. MBA CODE: I employ the policies and procedures espoused by the Foster School of Business Honor Code to maintain academic integrity in the course. SCHEDULE* Scanning the Market and Developing Strategy Session Date Topic Case/Readings Assignment 1.1 10/6 Company Analysis, Introduction to Marketing Strategy Core Case: Clocky (Essential Marketing Decisions for Star-ups) Read: “Note on Marketing Strategy” Read: “Basic Quantitative Analysis for Marketing” Read: “Analyzing Marketing Problems and Cases” Skim: Chapters 2 & 5 “Framework for MM” and “Managing Company Value” 1.2 10/6 Customer Analysis I & II: to the Customer and Customer Lifetime Value Read: “Economic Benefits and Value Creation” Read: “Zero Defections: Quality Comes to Services” Read: “Customers As Assets”
Mkt555-Syllabus-Autumn-2015-JZ.docx