strategy can often be Charging too high a decrease the profit potential challenges and expenses imitated too easily; premium; of this segment; associated with providing A degree of differentiation is A uniqueness that is easily Competitors may develop low prices and differentiating often still needed. imitated; technologies or innovate at the same time; Dilution of brand products that may redefine Organisations may identification through the preferences of the niche; miscalculate the sources of product-line extensions. The segment may become so revenue within the industry attractive that it is soon and fail to achieve expected inundated with competitors, profitability. intensifying rivalry and eroding profits.
strategy can often be imitated too easily; A degree of differentiation is often still needed. Charging too high a premium; A uniqueness that is easily imitated; Dilution of brand identification through product-line extensions. decrease the profit potential of this segment; Competitors may develop technologies or innovate products that may redefine the preferences of the niche; The segment may become so attractive that it is soon inundated with competitors, intensifying rivalry and eroding profits. challenges and expenses associated with providing low prices and differentiating at the same time; Organisations may miscalculate the sources of revenue within the industry and fail to achieve expected profitability.
MNG3701-001_2011_4_e_study_notes_quantum.docx