Also when given the survey without party cues, people with a liberal ideology tended to vote for political candidates more than people with a conservative ideology. Liberals chose political candidates 67.7% of the time and celebrities 32.3% of the time. Conservatives chose political candidates 60.8% of the time and celebrities 39.1% of the time (Table 6). With a value of 21.344 and a p-value of 0.002, H3 can be supported: liberals are more likely to vote for political candidates than conservatives. This relationship is moderately strong, as seen by the Cramer’s V value of 0.350. The Cramer’s V value when party cues are given is 0.548, and when cues are not given, Cramer’s V is 0.350. Therefore, the correlation is stronger for the group that was given party cues. Table 6: Effect of Liberal or Conservative Ideology on Vote Choice When Not Given Party Cues Hypothesis 4 Rejected: Party Membership However, party membership does not determine whether people will vote for political candidates over celebrity candidates. When given the survey with party cues, people who are members of a party chose political candidates 73.5% of the time; they chose celebrity candidates 26.5% of the time. People who are not registered to a party chose political candidates 60.0% of the time; they chose celebrity candidates 40.0% of the time (Table 7). The pearson chi-square
Also when given the survey without party cues, people with a liberal ideology tended to vote for political candidates more than people with a conservative ideology. Liberals chose political candidates 67.7% of the time and celebrities 32.3% of the time. Conservatives chose political candidates 60.8% of the time and celebrities 39.1% of the time (Table 6). With a value of 21.344 and a p-value of 0.002, H3 can be supported: liberals are more likely to vote for political candidates than conservatives. This relationship is moderately strong, as seen by the Cramer’s V value of 0.350. The Cramer’s V value when party cues are given is 0.548, and when cues are not given, Cramer’s V is 0.350. Therefore, the correlation is stronger for the group that was given party cues. Table 6: Effect of Liberal or Conservative Ideology on Vote Choice When Not Given Party Cues Hypothesis 4 Rejected: Party Membership However, party membership does not determine whether people will vote for political candidates over celebrity candidates. When given the survey with party cues, people who are members of a party chose political candidates 73.5% of the time; they chose celebrity candidates 26.5% of the time. People who are not registered to a party chose political candidates 60.0% of the time; they chose celebrity candidates 40.0% of the time (Table 7). The pearson chi-square
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