marketing, and how local and statewide efforts can best be coordinated and complimentary”). D.13-12-038: D.13-12-038: Strategies for Measurable achieving objectives for long-term Statewide and short- Marketing, goals Education, and Outreach Expand Energy Upgrade California: Expansion Use the of the Energy Energy Upgrade Upgrade California California brand to to educate become an umbrella about brand that the Home includes Upgrade information about energy , why energy use matters, available how for California residential homes and small and business consumers to act, and use benefits of energy, their action. as well as energy , demand response, and energy
marketing, and how local and statewide efforts can best be coordinated and complimentary”). D.13-12-038: Strategies for achieving long-term and goals D.13-12-038: Measurable objectives for Statewide Marketing, Education, and Outreach Expand Energy Upgrade California: Expansion of the Energy Upgrade California to become an umbrella brand that includes information about energy available for residential and small business consumers to act, and benefits of their action. Use the Energy Upgrade California brand to educate about the Home Upgrade why energy use matters, how California homes and use energy, as well as energy demand response, and energy , short- ,
167254012.docx