Lecture Topic Introduction and Ice Breaking session 1 Marketing: creating and capturing customer value 2 Creating Company Strategy 3 Consumer market and consumer buyer behavior 5 Customer driven marketing strategy 7 Midterm 1 (ch 1,2,3,,5) Consumer driven marketing strategy: segmentation, 8 targeting and positioning 10 Products, services and brands 12 New product development New product development 13 Pricing 14 Pricing (cont) 15 Marketing channels 16 Midterm 2 (7,8,9,10,11) Integrated marketing communication 17 Advertising and public relations 18 Presentation and Report Submission Final Exam Note: The instructor reserves the right to make changes to the syllabus if necessary.
Lecture Topic 1 Introduction and Ice Breaking session 2 Marketing: creating and capturing customer value 3 Creating Company Strategy 5 Consumer market and consumer buyer behavior 7 Customer driven marketing strategy Midterm 1 (ch 1,2,3,,5) 8 Consumer driven marketing strategy: segmentation, targeting and positioning 10 Products, services and brands 12 New product development 13 New product development 14 Pricing 15 Pricing (cont) 16 Marketing channels Midterm 2 (7,8,9,10,11) 17 Integrated marketing communication 18 Advertising and public relations Presentation and Report Submission Final Exam Note: The instructor reserves the right to make changes to the syllabus if necessary.
mkt_202_course_outline.docx