Own question Do you have a 1: Yes Selection question Facebook account? 2: No Facebook Intention to accept Dodds et al. Please indicate for 1: Totally disagree the invitation (1991) each of the following 2: Disagree statements to what 3: Rather disagree extent you agree with 4: Neutral them (totally disagree, 5: Rather agree disagree, rather 6: Agree disagree, neutral, 7: Totally agree rather agree, agree, totally agree). I will probably accept the invitation is a chance I will accept the invitation I am willing to accept the invitation If I would be inclined to attend a promotional event, there is a chance I would attend this event I accept the invitation of Own question Please indicate on a 1-7 personalization scale from 1 to 7, with 1 being very low and 7 very high, the level of personalization, taking into account the hypothetical scenario and the situation in which you received the promotional invitation that were described earlier. Level of Own question Please indicate on a 1-7 intrusiveness from 1 to 7, with 1 being very low and 7 very high, the level of intrusiveness, taking into account the hypothetical scenario and the situation in which you received the promotional
Selection question Facebook Own question Do you have a Facebook account? 1: Yes 2: No Intention to accept the invitation Dodds et al. (1991) Please indicate for each of the following statements to what extent you agree with them (totally disagree, disagree, rather disagree, neutral, rather agree, agree, totally agree). I will probably accept the invitation is a chance I will accept the invitation I am willing to accept the invitation If I would be inclined to attend a promotional event, there is a chance I would attend this event I accept the invitation 1: Totally disagree 2: Disagree 3: Rather disagree 4: Neutral 5: Rather agree 6: Agree 7: Totally agree of personalization Own question Please indicate on a scale from 1 to 7, with 1 being very low and 7 very high, the level of personalization, taking into account the hypothetical scenario and the situation in which you received the promotional invitation that were described earlier. 1-7 Level of intrusiveness Own question Please indicate on a from 1 to 7, with 1 being very low and 7 very high, the level of intrusiveness, taking into account the hypothetical scenario and the situation in which you received the promotional 1-7
MM_Vandenberk_A_FV1516_0.docx