Diff: 1 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Concept Objective: 11-4 AACSB: Communication abilities 25) A sociometric network analysis is likely to all of the following EXCEPT which one? A) referral behavior B) the use of surrogate consumers C) the tie strength between members of a network D) communication in social systems Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 26) The importance of weak ties in a social system is demonstrated by their ________. A) bridging function B) social contagion C) momentum effect D) diffusion of responsibility Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 27) In advertising terms, a(n) ________ refers to a view or exposure to an advertising message. A) node B) impression C) connection D) reference Diff: 2 Learning Outcome: Describe the factors influencing whether or not consumers detect and attend to sensory marketing stimuli. Concept Objective: 11-4 Communication abilities 28) Product information that is transmitted by individuals to individuals is called ________. A) independent analysis B) product shuffle C) reactance formation
Diff: 1 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Concept Objective: 11-4 AACSB: Communication abilities 25) A sociometric network analysis is likely to all of the following EXCEPT which one? A) referral behavior B) the use of surrogate consumers C) the tie strength between members of a network D) communication in social systems Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 26) The importance of weak ties in a social system is demonstrated by their ________. A) bridging function B) social contagion C) momentum effect D) diffusion of responsibility Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 27) In advertising terms, a(n) ________ refers to a view or exposure to an advertising message. A) node B) impression C) connection D) reference Diff: 2 Learning Outcome: Describe the factors influencing whether or not consumers detect and attend to sensory marketing stimuli. Concept Objective: 11-4 Communication abilities 28) Product information that is transmitted by individuals to individuals is called ________. A) independent analysis B) product shuffle C) reactance formation
MKTG%20301_Final.Student.Pool.docx