SWOT Profile SWOT Strategy Example: SWOT Profile STRENGTHS WEAKNESSES Committee members Some skills not available Experience of some volunteers Unclear tasks and roles Sustainable community action No money for website/ brochures Good quality furniture No parking spaces Members are friendly Able to teamwork OPPORTUNITIES THREATS Insecurity of revenue funding Local residents’ skills and Changes in the VCS sector closures, – potential mergers, etc. affecting customer base Islington Hub Network Not enough volunteers Local Authority Support Increasing competition from new meeting spaces Volunteers can get involved Talk of closing some community centres Grants for equipment/services In the Marketing Ledger - record the results of the SWOT. The difference and relationship between PEST and SWOT PEST is useful before SWOT - not generally vice-versa - PEST definitely helps to identify SWOT factors. There is overlap between PEST and SWOT, in that similar factors would appear in each. That said, PEST and SWOT are certainly two different perspectives: PEST assesses a market, including competitors (or from the standpoint of ‘collaborators’), a particular proposition or an organisation. SWOT is an assessment of an organisation or a proposition, whether your own or a competitors.
SWOT Profile SWOT Strategy Example: SWOT Profile STRENGTHS Committee members Experience of some volunteers Sustainable community action Good quality furniture Members are friendly Able to teamwork WEAKNESSES Some skills not available Unclear tasks and roles No money for website/ brochures No parking spaces OPPORTUNITIES Local residents’ skills and potential Islington Hub Network Local Authority Support Volunteers can get involved Grants for equipment/services THREATS Insecurity of revenue funding Changes in the VCS sector – closures, mergers, etc. affecting customer base Not enough volunteers Increasing competition from new meeting spaces Talk of closing some community centres In the Marketing Ledger - record the results of the SWOT. The difference and relationship between PEST and SWOT PEST is useful before SWOT - not generally vice-versa - PEST definitely helps to identify SWOT factors. There is overlap between PEST and SWOT, in that similar factors would appear in each. That said, PEST and SWOT are certainly two different perspectives: PEST assesses a market, including competitors (or ‘collaborators’), from the standpoint of a particular proposition or an organisation. SWOT is an assessment of an organisation or a proposition, whether your own or a competitors.
No.1-resource.-Marketing-Toolkit.docx