Bénédicte with help of corporate communications department to the communications network (Sectors & Delegations) a communications kit: intranet portlets to be implemented starting on October 19, poster, video teaser (see following slide). NB: early October, communications people will be busy preparing the anniversary day (October 15). Animation on My Saint-Gobain: promote the campaign on the NOVA External Venturing Community, link to the dedicated platform, posts specific to each finalist. NOVA team members are invited to share posts and links with their network to generate traffic on the page. The video teaser will be added to the Saint-Gobain video playlist and promoted via the “Announcement” system on My Saint-Gobain. Week of November 2 and November 9: reminder and promotion in The Bridge. The videos Probably made by Flying Horse Media, the agency that made the 2012 videos (to be confirmed). Impactful and modern format: 2min, 2:30min max. Prepare a detailed interview outline, the same for all 8 finalists, and have them send their answers in a written form beforehand. Two additional videos to be made: One, for external use (event of October 27, social media…): a compilation of finalists interviews and invitation to come and meet them at Greenbuild (2 minutes max.) The other, for internal use : excerpts of videos, key words, quick editing: encourage SG employees to vote on a dedicated platform (30 seconds). Next steps Approval of the campaign by the NOVA team Discussion on legal aspects with Florence Chanzy on July 9: registration (one should not be able to vote twice), rules, etc. Bénédicte to prepare a detailed planning and to-do-list with task assignment. Identify and contact the agencies: visual identity and online platform (in Paris); video making (in the US).
Bénédicte with help of corporate communications department to the communications network (Sectors & Delegations) a communications kit: intranet portlets to be implemented starting on October 19, poster, video teaser (see following slide). NB: early October, communications people will be busy preparing the anniversary day (October 15). Animation on My Saint-Gobain: promote the campaign on the NOVA External Venturing Community, link to the dedicated platform, posts specific to each finalist. NOVA team members are invited to share posts and links with their network to generate traffic on the page. The video teaser will be added to the Saint-Gobain video playlist and promoted via the “Announcement” system on My Saint-Gobain. Week of November 2 and November 9: reminder and promotion in The Bridge. The videos Probably made by Flying Horse Media, the agency that made the 2012 videos (to be confirmed). Impactful and modern format: 2min, 2:30min max. Prepare a detailed interview outline, the same for all 8 finalists, and have them send their answers in a written form beforehand. Two additional videos to be made: One, for external use (event of October 27, social media…): a compilation of finalists interviews and invitation to come and meet them at Greenbuild (2 minutes max.) The other, for internal use : excerpts of videos, key words, quick editing: encourage SG employees to vote on a dedicated platform (30 seconds). Next steps Approval of the campaign by the NOVA team Discussion on legal aspects with Florence Chanzy on July 9: registration (one should not be able to vote twice), rules, etc. Bénédicte to prepare a detailed planning and to-do-list with task assignment. Identify and contact the agencies: visual identity and online platform (in Paris); video making (in the US).
nova_functionnal_specifications.docx