22 Which of the following are considerations” for channel strategy? “external a. directors b. intermediaries c. resources d. prices e. none of the above 23 Which of the following decisions” includes setting the numbers of products available? “logistics a. storage b. invention c. order processing and fulfillment d. transportation e. none of the above 24 Which of the following factors are typical in a IMC strategy? “pull” a. two way influence flow b. brand identity c. channel targeted media d. product delivery to retailers e. none of the above 25 Which promotion technique” is used for in-store promotion? “sales a. allowances and incentives b. training and support c. sampling d. couponing e. none of the above 1 What is the marketing support” process for building managers and staff “planning relationships? a. interactive marketing b. inclusive marketing c. internal marketing d. interpersonal marketing e. None of the above 2 The value chain link associated with packaged product processing is ____ a. suppliers b. producers c. choices d. customers e. None of the above
22 Which of the following are “external considerations” for channel strategy? a. directors b. intermediaries c. resources d. prices e. none of the above 23 Which of the following “logistics decisions” includes setting the numbers of products available? a. storage b. invention c. order processing and fulfillment d. transportation e. none of the above 24 Which of the following factors are typical in a “pull” IMC strategy? a. two way influence flow b. brand identity c. channel targeted media d. product delivery to retailers e. none of the above 25 Which “sales promotion technique” is used for in-store promotion? a. allowances and incentives b. training and support c. sampling d. couponing e. none of the above 1 What is the “planning marketing support” process for building managers and staff relationships? a. interactive marketing b. inclusive marketing c. internal marketing d. interpersonal marketing e. None of the above 2 The value chain link associated with packaged product processing is ____ a. suppliers b. producers c. choices d. customers e. None of the above
MKTG4900.FinalExam_STUDENT-Pool.docx