Diff: 2 Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior. Skill: Concept Objective: 13-5 AACSB: Multicultural and diversity understanding 23) An age ________ consists of people of similar ages who have undergone similar experiences. A) culture B) paradigm C) cohort D) model Diff: 1 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 24) Which of the following is true about the phenomenon of nostalgia? A) Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. B) Adults older than 50 are particularly susceptible to nostalgia, but people younger than 40 are more likely to reserve their warm feelings for future events. C) Most adults are equal in the amount of nostalgia that they feel. D) Nostalgia is an important marketing variable, but researchers have no reliable methods of measuring it. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 25) Which of the following best describes the concept of a teenager? A) Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. B) Most primitive cultures have isolated youth between 13 to 17 as being unstable and incapable of membership in adult life. C) The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. D) The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-7 Multicultural and diversity understanding 26) Advertising to teens typically depicts ________. A) respected adults recommending the product B) qualified experts explaining the benefit of the product
Diff: 2 Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior. Skill: Concept Objective: 13-5 AACSB: Multicultural and diversity understanding 23) An age ________ consists of people of similar ages who have undergone similar experiences. A) culture B) paradigm C) cohort D) model Diff: 1 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 24) Which of the following is true about the phenomenon of nostalgia? A) Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. B) Adults older than 50 are particularly susceptible to nostalgia, but people younger than 40 are more likely to reserve their warm feelings for future events. C) Most adults are equal in the amount of nostalgia that they feel. D) Nostalgia is an important marketing variable, but researchers have no reliable methods of measuring it. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 25) Which of the following best describes the concept of a teenager? A) Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. B) Most primitive cultures have isolated youth between 13 to 17 as being unstable and incapable of membership in adult life. C) The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. D) The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-7 Multicultural and diversity understanding 26) Advertising to teens typically depicts ________. A) respected adults recommending the product B) qualified experts explaining the benefit of the product
MKTG%20301_Final.Student.Pool.docx