5. Purpose measures Central message is compelling Central message is clear and Central message is basically Central message can be alignment and clarity and very well developed with developed with the supporting understandable but is deduced, but is not explicitly of message with supporting material (e.g., material. insufficiently developed with stated or sufficiently supporting material precisely stated, appropriately supporting material (e.g., not supported. repeated, memorable). often repeated/ memorable).
5. Purpose measures alignment and clarity of message with supporting material Central message is compelling and very well developed with supporting material (e.g., precisely stated, appropriately repeated, memorable). Central message is clear and developed with the supporting material. Central message is basically understandable but is insufficiently developed with supporting material (e.g., not often repeated/ memorable). Central message can be deduced, but is not explicitly stated or sufficiently supported.
oral_comm_rubric.docx