Tutorial 1hr Customer-Driven Marketing Strategy: Discussing the concepts Able to discuss how firms position products for competitive advantage Thursday Lecture 3 hr Revision for Mid Module Exam Chapter 1-7 directed reading from April 16 chapter (for all tutorial sessions Tutorial 1hr Revision for Mid Module Exam Friday Lecture Mid Module Exam April 17 Tutorial 1hr Marking of Mid Module Exam with Local Tutors Week 03 Monday Lecture 3 hr Product, Services and Branding Strategy Chapter 8 Able to define directed reading from April 20 product and chapter major (for all tutorial classifications sessions Describe decisions Tutorial 1hr Product, Services and Branding Strategy: Discussing the concepts companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require Tuesday Lecture 3 hr New Product Development and Product Strategies April 21
Able to discuss how firms position products for competitive advantage Tutorial 1hr Customer-Driven Marketing Strategy: Discussing the concepts Thursday April 16 Lecture 3 hr Revision for Mid Module Exam Chapter 1-7 directed reading from chapter (for all tutorial sessions Tutorial 1hr Revision for Mid Module Exam Friday April 17 Lecture Mid Module Exam Tutorial 1hr Marking of Mid Module Exam with Local Tutors Week 03 Monday April 20 Lecture 3 hr Product, Services and Branding Strategy Chapter 8 Able to define product and major classifications Describe decisions companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require directed reading from chapter (for all tutorial sessions Tutorial 1hr Product, Services and Branding Strategy: Discussing the concepts Tuesday April 21 Lecture 3 hr New Product Development and Product Strategies
MKT-101-102-Marketing-MIP-HAUT-2015-Final.docx