Social Marketing: Work with Use of social a marketing marketing techniques firm, and to create use emotional behavior and research intellectual to drivers for develop a consumers social to make a marketing to change and participate in energy efficiency, demand response, or distributed generation Web portal: (i), (ii), (iii), Creation of (iv) a web site that enables consumers to identify information, options and actions that are relevant to them and provides them with a path to get more information or take an action. Statewide, Regional and Local Coordination: Ongoing information local, exchange regional, between
Social Marketing: Use of social marketing techniques to create emotional and intellectual drivers for consumers to make a to change and participate in energy efficiency, demand response, or distributed generation Work with a marketing firm, and use behavior research to develop a social marketing Web portal: Creation of a web site that enables consumers to identify information, options and actions that are relevant to them and provides them with a path to get more information or take an action. (i), (ii), (iii), (iv) Statewide, Regional and Local Coordination: Ongoing information exchange between local, regional,
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