1.00 Week(s)_____ Or Total days____ Describe classroom expectations/procedures Overview of the major course outcomes Overview of student organization A CUSTOMER/CLIENT/BUSINESS BEHAVIOR, MARKET PLANNING, 52% SELLING, FINANCIAL ANALYSIS, ECONOMICS, PRODUCT/SERVICE MANAGEMENT, EMOTIONAL INTELLIGENCE, COMMUNICATION, AND CUSTOMER RELATIONS. 1.00 Understand customer/client/business behavior and intermediate 10% marketing planning. 1.00 Understand customer/client/business behavior and intermediate 10% marketing planning. Understand marketing’s role and function in business to facilitate economic 0% exchanges with customers. (MK:002), (SUPPLEMENTAL) Utilize critical-thinking skills to determine best options/outcomes. (PD:019), 0% (SUPPLEMENTAL) Acquire foundational knowledge of customer/client/business behavior to 5% understand what motivates decision-making. (MK:014), (MK:019) Employ marketing-information to develop a marketing plan. (MP:007), 5% (MP:008), (MP:013) Marketing Core (See section 3 for explanation) Instructional MARKET PLANNING Area Performance Explain the nature of marketing plans (MP:007, MP LAP 1) (SP) Explain the role of situation analysis in the marketing planning process (MP:008) Indicators (SP) Explain the nature of sales forecasts (MP:013) (SP)
Week(s)_____ 1.00 Or Total days____ Describe classroom expectations/procedures Overview of the major course outcomes Overview of student organization A CUSTOMER/CLIENT/BUSINESS BEHAVIOR, MARKET PLANNING, SELLING, FINANCIAL ANALYSIS, ECONOMICS, PRODUCT/SERVICE MANAGEMENT, EMOTIONAL INTELLIGENCE, COMMUNICATION, AND CUSTOMER RELATIONS. 52% 1.00 Understand customer/client/business behavior and intermediate marketing planning. 10% 1.00 Understand customer/client/business behavior and intermediate marketing planning. 10% Understand marketing’s role and function in business to facilitate economic exchanges with customers. (MK:002), (SUPPLEMENTAL) Utilize critical-thinking skills to determine best options/outcomes. (PD:019), (SUPPLEMENTAL) Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision-making. (MK:014), (MK:019) Employ marketing-information to develop a marketing plan. (MP:007), (MP:008), (MP:013) 0% 0% 5% 5% Marketing Core (See section 3 for explanation) Instructional Area MARKET PLANNING Performance Indicators Explain the nature of marketing plans (MP:007, MP LAP 1) (SP) Explain the role of situation analysis in the marketing planning process (MP:008) (SP) Explain the nature of sales forecasts (MP:013) (SP)
MM%20Unit%201_00%20curriculum.docx