CTP: Generating New Product Ideas (Web-based Methods) Simulation Exercise: Introductory Scenario opens for play In-class time for Simulation 10 Apr (pm) Discussion of Simulation Exercise (led by student volunteers) Discussion of Economy Class Airline Seat Design Assignment (led by student volunteers) CTP: Nature of Innovation (Airplane Manufacturers) HBRP on Genius” “Collective HBRP on the Crowd as an Innovation Partner” “Using CTP: Nature of Innovation (Alternative Fuel Cars) 11 Apr (am) L: Defining Markets and Identifying Customer CTP: Identifying Consumer (Market Research & Data) “Thick” CTP: Defining Markets (Kellogg) CTP: Defining Markets (Procter & Gamble) HBRP on Big-Bang Disruption HBRP on Disruption” “Surviving 11 Apr (pm) L: Concept Selection and Testing HBRP on Mashups” “Digital-Physical HBRP on Ubiquity” “Digital CTP: Product Concept Development (Home Appliances) CTP: Product Concept Development (Emergent Technologies) Prototype Development CTP: In-class time for Simulation 24 Apr (pm) Discussion of Simulation Exercise (led by student volunteers) L: Product Design and Positioning HBRP on Advantage” “Transient HBRP on an Innovation Engine in 90 Days” “Build CTP: Product Design & Positioning (Wrist Watches) CTP: Product Design & Positioning (Television Sets) 25 Apr (am) HBRP on Ways to Reinvent Service Delivery” “Four
CTP: Generating New Product Ideas (Web-based Methods) Simulation Exercise: Introductory Scenario opens for play In-class time for Simulation 10 Apr (pm) Discussion of Simulation Exercise (led by student volunteers) Discussion of Economy Class Airline Seat Design Assignment (led by student volunteers) CTP: Nature of Innovation (Airplane Manufacturers) HBRP on “Collective Genius” HBRP on “Using the Crowd as an Innovation Partner” CTP: Nature of Innovation (Alternative Fuel Cars) 11 Apr (am) L: Defining Markets and Identifying Customer CTP: Identifying Consumer (Market Research & “Thick” Data) CTP: Defining Markets (Kellogg) CTP: Defining Markets (Procter & Gamble) HBRP on Big-Bang Disruption HBRP on “Surviving Disruption” 11 Apr (pm) L: Concept Selection and Testing HBRP on “Digital-Physical Mashups” HBRP on “Digital Ubiquity” CTP: Product Concept Development (Home Appliances) CTP: Product Concept Development (Emergent Technologies) CTP: Prototype Development In-class time for Simulation 24 Apr (pm) Discussion of Simulation Exercise (led by student volunteers) L: Product Design and Positioning HBRP on “Transient Advantage” HBRP on “Build an Innovation Engine in 90 Days” CTP: Product Design & Positioning (Wrist Watches) CTP: Product Design & Positioning (Television Sets) 25 Apr (am) HBRP on “Four Ways to Reinvent Service Delivery”
MKTG-5230-New-Product-and-Service-Innovation-Management.docx