with reference to how brand personality can be used in developing marketing strategies; identify the major emotional dimensions and how emotions can be used in developing marketing strategies. Thursday Lecture 3 hr Attitudes Chapter 11 Students will be able to Changing Attitudes March 22nd Attitude Change understand that consumers have Smoking in the US. Attributes and Choice Criteria attitudes to products / brands both holistically and by attributes; to Tutorial 1 hr Changing Attitudes Smoking – discus how attitudes are formed. Evaluation of Choice Criteria practical applications – Friday Lecture 3 hr Group Influences / Lifestyle Chapters 6 & 7 Students will be able to Family Life Cycle – March 23rd Family Life Cycle understand that consumers are 21st Century influenced by social factors notably by the existence of Tutorial 1 hr Family Life Cycle 21st Century – different types of groups Week 04 Monday Lecture 3 hr Psychological Aspects of the Marketing Mix Chapters 8, & 9 Students will how businesses The Hidden March 24th use consumer behaviour aspects Persuaders Chapter 7 in their marketing activities. Marketing Eight – Tutorial 1 hr The Hidden Persuaders Chapter 7 Marketing Eight – Hidden Needs Hidden Needs Tuesday Lecture 3 hr Chapter 18 Students will be able to Handout -Building March 25th understand how businesses need Customer Loyalty. to manage consumers’ needs and The Loyalty Ladder Tutorial 1 hr Customer Loyalty examples. expectations to gain loyalty; be able to describe the various purchase processes engaged in by consumers; be able to define and Internet Behaviour discuss post-purchase dissonance Wednesday Lecture 3 hr How Organisations make buying decisions
with reference to how brand personality can be used in developing marketing strategies; identify the major emotional dimensions and how emotions can be used in developing marketing strategies. Thursday March 22nd Lecture 3 hr Attitudes Attitude Change Attributes and Choice Criteria Chapter 11 Students will be able to understand that consumers have attitudes to products / brands both holistically and by attributes; to discus how attitudes are formed. Changing Attitudes Smoking in the US. Tutorial 1 hr Changing Attitudes – Smoking Evaluation of Choice Criteria – practical applications Friday March 23rd Lecture 3 hr Group Influences / Lifestyle Family Life Cycle Chapters 6 & 7 Students will be able to understand that consumers are influenced by social factors notably by the existence of different types of groups Family Life Cycle – 21st Century Tutorial 1 hr Family Life Cycle – 21st Century Week 04 Monday March 24th Lecture 3 hr Psychological Aspects of the Marketing Mix Chapters 8, & 9 Students will how businesses use consumer behaviour aspects in their marketing activities. The Hidden Persuaders Chapter 7 – Marketing Eight Hidden Needs Tutorial 1 hr The Hidden Persuaders Chapter 7 – Marketing Eight Hidden Needs Tuesday March 25th Lecture 3 hr purchase Internet Behaviour Chapter 18 Students will be able to understand how businesses need to manage consumers’ needs and expectations to gain loyalty; be able to describe the various processes engaged in by consumers; be able to define and discuss post-purchase dissonance Handout -Building Customer Loyalty. The Loyalty Ladder Tutorial 1 hr Customer Loyalty examples. Wednesday Lecture 3 hr How Organisations make buying decisions
MKT-201-202-MIP_2018_final.docx