significantly reduces coverage of low-frequency internet users (i.e. people who use the internet less than once a day). CATI interviewing: CATI interviewing was selected in order to overcome the representativeness issues of online interviewing. The CATI interviewing component of this research was particularly targeted towards over 65s and those who use the internet less than once a day (there being also considerable overlap between these two groups). The approach differs from the UK study which used face to face interviewing to target over 65s and those who use the internet less than once per day. Replication of the face to face component of the UK study in Australia was not undertaken due to the cost and logistical implications this would involve. For example, ensuring a nationally representative sample for face to face interviews in Australia would involve flying teams of researchers to metro, regional and remote locations throughout Australia, which has large cost implications. It would also require significant time investment and logistical planning which was not feasible in this instance. CATI was considered a more time and cost effective option and is in line with standard practice in Australia. 7.2 Methodological approach in detail Questionnaire design The 2015 questionnaires were used as the basis for the 2016 online and CATI surveys, incorporating any agreed changes while ensuring the two versions maintained the same content as each other, and did not exceed 25 minutes in length. The questionnaire changes made for the 2016 survey are outlined in Section 2.4 of this report. The 2016 questionnaire followed the same as in 2015 with the following sections: Screener questions age, gender, location, internet access and – Online streaming, downloading and sharing of different content types; Music; Video games; Movies; TV programmes; and Attitudes to streaming, downloading and sharing content online.
significantly reduces coverage of low-frequency internet users (i.e. people who use the internet less than once a day). CATI interviewing: CATI interviewing was selected in order to overcome the representativeness issues of online interviewing. The CATI interviewing component of this research was particularly targeted towards over 65s and those who use the internet less than once a day (there being also considerable overlap between these two groups). The approach differs from the UK study which used face to face interviewing to target over 65s and those who use the internet less than once per day. Replication of the face to face component of the UK study in Australia was not undertaken due to the cost and logistical implications this would involve. For example, ensuring a nationally representative sample for face to face interviews in Australia would involve flying teams of researchers to metro, regional and remote locations throughout Australia, which has large cost implications. It would also require significant time investment and logistical planning which was not feasible in this instance. CATI was considered a more time and cost effective option and is in line with standard practice in Australia. 7.2 Methodological approach in detail Questionnaire design The 2015 questionnaires were used as the basis for the 2016 online and CATI surveys, incorporating any agreed changes while ensuring the two versions maintained the same content as each other, and did not exceed 25 minutes in length. The questionnaire changes made for the 2016 survey are outlined in Section 2.4 of this report. The 2016 questionnaire followed the same as in 2015 with the following sections: Screener questions – age, gender, location, internet access and Online streaming, downloading and sharing of different content types; Music; Video games; Movies; TV programmes; and Attitudes to streaming, downloading and sharing content online.
online-copyright-infringement-2016-final_report-accessible.docx