Assessment Types Date Value Class Participation Attendance/ participation ongoing 10% assignment 201 18th March 30% assignment 202 29th 30% Exam 30th March 30% Week Activity Activity Details Core Reading + Learning Outcomes Student Preparation for Type Additional Reading Tutorial Contact + Practice Material Hours Week 01 Monday Lecture 3 hr Introduction Chapter 1 - Students will understand the Read Chapter 1 March 5th Defining key terms Introduction to scope of the module and what Modelling Consumer Behaviour 1 Consumer will be required from them in The consumer perspective Behaviour terms of successful participation. Kotler 4 Cs Group Assignment 201 Hand out and Briefing Tutorial 1 hr Discussion on Consumer Behaviours within peer group and key themes as identified in Chapter 1 Tuesday Lecture 3 hr Researching Consumer Behaviour Introduction to Students will start to understand The 30 Elements of – March 6th Primary and Secondary Research. the basics of consumer research Value The new Motivation Initial Introduction Chapter 10 & how to conduct secondary Maslow Defining Needs and Wants research from a range of sources Designing Research Appendix A & in the context of motivation in Secondary Research Sources B consumer behaviour HAUT Library tour Tutorial 1 hr The 30 Elements of Value - The new Maslow Secondary Research the Airplane Industry –
Assessment Types Date Value Class Participation Attendance/ participation ongoing 10% assignment 201 18th March 30% assignment 202 29th 30% Exam 30th March 30% Week Activity Type Contact Hours Activity Details Core Reading + Additional Reading + Practice Material Learning Outcomes Student Preparation for Tutorial Week 01 Monday March 5th Lecture 3 hr Introduction Defining key terms Modelling Consumer Behaviour 1 The consumer perspective Kotler 4 Cs Chapter 1 - Introduction to Consumer Behaviour Students will understand the scope of the module and what will be required from them in terms of successful participation. Read Chapter 1 Group Assignment 201 Hand out and Briefing Tutorial 1 hr Discussion on Consumer Behaviours within peer group and key themes as identified in Chapter 1 Tuesday March 6th Lecture 3 hr Researching Consumer Behaviour – Introduction to Primary and Secondary Research. Motivation Initial Introduction Defining Needs and Wants Designing Research Secondary Research Sources HAUT Library tour Chapter 10 Appendix A & B Students will start to understand the basics of consumer research & how to conduct secondary research from a range of sources in the context of motivation in consumer behaviour The 30 Elements of Value The new Maslow Tutorial 1 hr The 30 Elements of Value - The new Maslow Secondary Research – the Airplane Industry
MKT-201-202-MIP_2018_final.docx