Type your inputs for the SWOT analysis in the fields below Strengths (internal) Weaknesses (internal) You as an example categorize your internal strengths You can as an example categorize your internal in themes like: weaknesses in themes like: Capabilities and competitive advantages Lack of capabilities and gap in competitive (price, value/quality) strengths Resources, assets (data) and people Reputation, presence and reach (effects on (experience/knowledge) core activities) Financial reserves, returns Timescales, deadlines and suppliers (supply Innovative aspects and marketing reach chain) Location, geographical and global/local reach Financials and cash flow, cash drain Processes, systems, it, communications Reliability of data, plan and project Management cover and succession Opportunities (external) Threats (external) You can as an example categorize your external You can as an example categorize your external opportunities in themes like: threats in themes like: Market and business/product developments Political and economic effects Industry of life style/target trends Legislative and environmental effects Innovation and technology development Competitive intentions and market demands Global influences and market developments Innovation in technologies, services and deals Geographical import, export New contracts/partners and economic Major contracts, tactics and surprises conditions
Type your inputs for the SWOT analysis in the fields below Strengths (internal) Weaknesses (internal) You as an example categorize your internal strengths in themes like: Capabilities and competitive advantages (price, value/quality) Resources, assets (data) and people (experience/knowledge) Financial reserves, returns Innovative aspects and marketing reach Location, geographical and global/local reach Processes, systems, it, communications You can as an example categorize your internal weaknesses in themes like: Lack of capabilities and gap in competitive strengths Reputation, presence and reach (effects on core activities) Timescales, deadlines and suppliers (supply chain) Financials and cash flow, cash drain Reliability of data, plan and project Management cover and succession Opportunities (external) Threats (external) You can as an example categorize your external opportunities in themes like: Market and business/product developments Industry of life style/target trends Innovation and technology development Global influences and market developments Geographical import, export Major contracts, tactics and surprises You can as an example categorize your external threats in themes like: Political and economic effects Legislative and environmental effects Competitive intentions and market demands Innovation in technologies, services and deals New contracts/partners and economic conditions
Nordea_SWOT_Template.docx