NSBW 2017 SOCIAL MEDIA TIPS SHEET DO DON’T Use hashtags to track the conversation: Use the zoom feature. This can make your #NSBW17 and #SchoolBreakfast image look grainy or pixilated. Crop your photos instead of using your phone’s zoom whenever possible. Increase engagement by including a link, blurry and unclear pictures. This type photo or asking a question. Be sure to do of content will not captivate your audience. this before, during and after NSBW Hold the camera steady and remove distracting background objects Snap pictures of healthy menu options. List Post pictures of students unless their what’s on the tray in the caption of the parents have completed a media release picture. form. Your school district’s communication office should have the release template. Make sure there is good lighting. Try to Stop talking NSBW until it’s over! We take photos in the most natural light want to see pictures, posts and tweets possible near a window. Avoid low before, during and after NSBW. – lighting or harsh, florescent lights. Update your Facebook page with NSBW Limit your participation on social media branded cover photos available under the because your school doesn’t have it’s on Marketing & PR Resources section Facebook page. Send them our way via Facebook (@SchoolNutritionAssociation)
NSBW 2017 SOCIAL MEDIA TIPS SHEET DO DON’T Use hashtags to track the conversation: #NSBW17 and #SchoolBreakfast Use the zoom feature. This can make your image look grainy or pixilated. Crop your photos instead of using your phone’s zoom whenever possible. Increase engagement by including a link, photo or asking a question. Be sure to do this before, during and after NSBW blurry and unclear pictures. This type of content will not captivate your audience. Hold the camera steady and remove distracting background objects Snap pictures of healthy menu options. List what’s on the tray in the caption of the picture. Post pictures of students unless their parents have completed a media release form. Your school district’s communication office should have the release template. Make sure there is good lighting. Try to take photos in the most natural light possible – near a window. Avoid low lighting or harsh, florescent lights. Stop talking NSBW until it’s over! We want to see pictures, posts and tweets before, during and after NSBW. Update your Facebook page with NSBW branded cover photos available under the Marketing & PR Resources section Limit your participation on social media because your school doesn’t have it’s on Facebook page. Send them our way via Facebook (@SchoolNutritionAssociation)
NSBW17TipsSheet.docx