What is it?: 46:28 47:00 – How do I use it?: 47:00 47:49 – Pros: 47:50 48:22 – Cons: 48:23 49:07 – Buffer / Hootsuite (50:00 53:01) – What is it?: 50:00 50:58 – How do I use it?: 50:58 52:15 – Pros: 52:16 53:01 – Accompanying documentsNo accompanying documents for this part of the training Additional Resources: Social Growth Statistics from Pew Research Center: Facebook: Twitter: Instagram: YouTube: Snapchat: Pinterest: Facebook Live: Periscope: LinkedIn: Buffer: Hootsuite: Part 2: Analyzing Social Media Activity Link: | Length: 36:22 In Part 2, we focus on analyzing your social media activity. First we talk about defining your baseline where does your organization currently stand in terms of its social media activity, and – how does that stack up against other agencies doing similar work? We then dive deeper in to what kinds of engagement activities are important to track and how you can search keywords and hashtags to follow digital conversations over time. Second, we walk through how to measure your organization’s activity on Facebook and Twitter. As part of this training, we have created a customized dashboard you can use to track your social media activity. This section focuses on how to pull data from Twitter and Facebook, and then plug that data in to the dashboard to track your activity over time.
What is it?: 46:28 – 47:00 How do I use it?: 47:00 – 47:49 Pros: 47:50 – 48:22 Cons: 48:23 – 49:07 Buffer / Hootsuite (50:00 – 53:01) What is it?: 50:00 – 50:58 How do I use it?: 50:58 – 52:15 Pros: 52:16 – 53:01 Accompanying documentsNo accompanying documents for this part of the training Additional Resources: Social Growth Statistics from Pew Research Center: Facebook: Twitter: Instagram: YouTube: Snapchat: Pinterest: Facebook Live: Periscope: LinkedIn: Buffer: Hootsuite: Part 2: Analyzing Social Media Activity Link: | Length: 36:22 In Part 2, we focus on analyzing your social media activity. First we talk about defining your baseline – where does your organization currently stand in terms of its social media activity, and how does that stack up against other agencies doing similar work? We then dive deeper in to what kinds of engagement activities are important to track and how you can search keywords and hashtags to follow digital conversations over time. Second, we walk through how to measure your organization’s activity on Facebook and Twitter. As part of this training, we have created a customized dashboard you can use to track your social media activity. This section focuses on how to pull data from Twitter and Facebook, and then plug that data in to the dashboard to track your activity over time.
NDRPE%20Social%20Media%20Training%20Guide.docx