filtered feedback channel has been created. most consumers do not trust the comments they read there. any feedback marketers receive there will be impersonal. a ANSWER: RATIONALE: Because there is no control over social media, there is chance that comments and postings will be negative. 1 POINTS: What are the four basic tasks of promotion? Informing, persuading, instituting and convincing Persuading, convincing, remixing, and reminding Informing, providing, convincing, and reminding Informing, persuading, reminding, and connecting Persuading, implementing, comparing, and reminding d ANSWER: RATIONALE: Promotion can perform one or more of four tasks: inform the target audience, persuade the target audience, remind the target audience, or connect with the target audience. 1 POINTS: Informative promotion is generally used: when memory stimulus is needed. when the brand name is well-known to consumers. during the early stages of the product life cycle. during an attempt to gain the immediate action of a consumer. when advertising a simple, nontechnical, mature product. c ANSWER: RATIONALE: Informative promotion is generally more prevalent during the early stages of the product life cycle. For many years gelatin has run advertisements that tell consumers there is room for “always This is an example of promotion. influence amusement informative prevalent reminder e ANSWER: RATIONALE: Reminder promotion is used to keep a familiar brand name in the public’s mind and is prevalent during the maturity stage of the product life cycle.
filtered feedback channel has been created. most consumers do not trust the comments they read there. any feedback marketers receive there will be impersonal. ANSWER: a RATIONALE: Because there is no control over social media, there is chance that comments and postings will be negative. POINTS: 1 What are the four basic tasks of promotion? Informing, persuading, instituting and convincing Persuading, convincing, remixing, and reminding Informing, providing, convincing, and reminding Informing, persuading, reminding, and connecting Persuading, implementing, comparing, and reminding ANSWER: d RATIONALE: Promotion can perform one or more of four tasks: inform the target audience, persuade the target audience, remind the target audience, or connect with the target audience. POINTS: 1 Informative promotion is generally used: when memory stimulus is needed. when the brand name is well-known to consumers. during the early stages of the product life cycle. during an attempt to gain the immediate action of a consumer. when advertising a simple, nontechnical, mature product. ANSWER: c RATIONALE: Informative promotion is generally more prevalent during the early stages of the product life cycle. For many years gelatin has run advertisements that tell consumers there is “always room for This is an example of promotion. influence amusement informative prevalent reminder ANSWER: e RATIONALE: Reminder promotion is used to keep a familiar brand name in the public’s mind and is prevalent during the maturity stage of the product life cycle.
mkt_201_exam.docx