strategy and overseeing Little capacity for Adequate capacity for and overseeing written and written and oral products implementing an external implementing the external oral products communications strategy and communications strategy and overseeing written and oral overseeing written and oral No process for pre-testing Good process for pre-testing products products external communication and revising external messages and materials and communication messages monitoring their effectiveness Weak or inconsistent process Adequate process for and materials and for pre-testing external external communication monitoring their communication messages messages and materials and effectiveness No templates or style guide for and materials and monitoring monitoring their effectiveness documents and the website their effectiveness Good templates or style Adequate templates or style guides for documents and No website or just a Weak templates or style guides for documents and the the website placeholder guides for documents and the website website An effective website Little name recognition or a An adequate website negative reputation with key A weak website A strongly positive reputation stakeholders A positive reputation with key with key stakeholders stakeholders A neutral reputation with key stakeholders External Communications Notes 1. Who are the key external audiences for the organization? How does the organization communicate with them? 2. How are external communication messages determined? What of communication have been most effective? What types of communication have been least effective? 3. Does the organization have an effective strategy for external communications? When was it revised last? 4. Does the organization pre-test external communication messages and materials? 5. Does the organization have a website? Does it have templates or a guide for the website and publications? 6. Does the organization have good name recognition and reputation with donors, government, and clients or beneficiaries? (Discuss each category of stakeholders separately.) Do donors, government, and clients have a good understanding of the organization’s programs and results?
strategy and overseeing written and oral products No process for pre-testing external communication messages and materials and monitoring their effectiveness No templates or style guide for documents and the website No website or just a placeholder Little name recognition or a negative reputation with key stakeholders Little capacity for implementing an external communications strategy and overseeing written and oral products Weak or inconsistent process for pre-testing external communication messages and materials and monitoring their effectiveness Weak templates or style guides for documents and the website A weak website A neutral reputation with key stakeholders Adequate capacity for implementing the external communications strategy and overseeing written and oral products Adequate process for external communication messages and materials and monitoring their effectiveness Adequate templates or style guides for documents and the website An adequate website A positive reputation with key stakeholders and overseeing written and oral products Good process for pre-testing and revising external communication messages and materials and monitoring their effectiveness Good templates or style guides for documents and the website An effective website A strongly positive reputation with key stakeholders External Communications Notes 1. Who are the key external audiences for the organization? How does the organization communicate with them? 2. How are external communication messages determined? What of communication have been most effective? What types of communication have been least effective? 3. Does the organization have an effective strategy for external communications? When was it revised last? 4. Does the organization pre-test external communication messages and materials? 5. Does the organization have a website? Does it have templates or a guide for the website and publications? 6. Does the organization have good name recognition and reputation with donors, government, and clients or beneficiaries? (Discuss each category of stakeholders separately.) Do donors, government, and clients have a good understanding of the organization’s programs and results?
ocawithfacilitatorsguidewithnupas7.27.2015.docx