In addition to the annual increases above, we believe the regions will experience uplifts due to the marketing campaign as shown below: London - 864 calls per week throughout the campaign period, rising to 1,736 calls per week for the remainder of the winter period; - 2,995 calls per week throughout the campaign period, rising to 6,022 calls per week for the remainder of the winter period; Midlands & East - 3,278 calls per week throughout the campaign period, rising to 6,591 calls per week for the remainder of the winter period; South - 2,789 calls per week throughout the campaign period, rising to 5,603 calls per week for the remainder of the winter period. The forecasting team within NHS 111 IUC will continue to track the weekly figures. Should you have any queries please do not hesitate to contact the NHS IUC team at Integrated Urgent Care Team NHS England Appendix A NHS 111 Campaign 2018/19 Introduction NHS England and NHS Improvement are working to establish NHS 111 as the primary access route to a functionally integrated 24/7 Urgent Care Service. This is vital to ensuring that people are able to access the most appropriate service when they have an unexpected urgent care need ensuring that patients get the right care, in the right place first time and – reducing the pressure on A&E Departments. To successfully implement this it is imperative that public awareness and most importantly public understanding of the NHS 111 service are increased. A public facing marketing campaign to help achieve this was developed and delivered in London and Midlands & East of England regions in January and February 2018. The NHS 111 campaign is going to be run this winter in October and November. NHS England Regional Directors have been consulted and have requested that the campaign activity is run in all regions. We are exploring running a second phase of activity, in January 2019, to promote the NHS 111 online service alongside the telephone service. This briefing note provides details on the October campaign for NHS 111, and not the proposed January of activity. Background Independent evaluation research measured the effectiveness of the NHS 111 campaign activity in January and February 2018.
In addition to the annual increases above, we believe the regions will experience uplifts due to the marketing campaign as shown below: London - 864 calls per week throughout the campaign period, rising to 1,736 calls per week for the remainder of the winter period; - 2,995 calls per week throughout the campaign period, rising to 6,022 calls per week for the remainder of the winter period; Midlands & East - 3,278 calls per week throughout the campaign period, rising to 6,591 calls per week for the remainder of the winter period; South - 2,789 calls per week throughout the campaign period, rising to 5,603 calls per week for the remainder of the winter period. The forecasting team within NHS 111 IUC will continue to track the weekly figures. Should you have any queries please do not hesitate to contact the NHS IUC team at Integrated Urgent Care Team NHS England Appendix A NHS 111 Campaign 2018/19 Introduction NHS England and NHS Improvement are working to establish NHS 111 as the primary access route to a functionally integrated 24/7 Urgent Care Service. This is vital to ensuring that people are able to access the most appropriate service when they have an unexpected urgent care need – ensuring that patients get the right care, in the right place first time and reducing the pressure on A&E Departments. To successfully implement this it is imperative that public awareness and most importantly public understanding of the NHS 111 service are increased. A public facing marketing campaign to help achieve this was developed and delivered in London and Midlands & East of England regions in January and February 2018. The NHS 111 campaign is going to be run this winter in October and November. NHS England Regional Directors have been consulted and have requested that the campaign activity is run in all regions. We are exploring running a second phase of activity, in January 2019, to promote the NHS 111 online service alongside the telephone service. This briefing note provides details on the October campaign for NHS 111, and not the proposed January of activity. Background Independent evaluation research measured the effectiveness of the NHS 111 campaign activity in January and February 2018.
NHS-111-Marketing-Communication-letter.docx