Table 2.2.1: Research objectives and metrics OVERALL METRICS RESEARCH OBJECTIVE AIM Whether accessed/ What is the level of access downloaded/ shared files (streaming, downloading and (past three months) by sharing) of the four core content type What is the content types among Frequency per content current Australian consumers? type of online What level of use/access for copyright Volume per content type the four core content types is infringement lawful (and what proportion is Proportion of type paid for among unlawful)? and free Australian consumers? How does level of use differ by Proportion of files demographic factors? believed to have been lawfully accessed (from How has consumption changed which a figure for unlawful since 2015? files can be derived) What is the level of consumer awareness and knowledge around online copyrighting? What are consumer attitudes towards online copyright infringement? General attitudes What drives online copyright Key drivers of behaviour infringement consumers? Why people do/don’t What are infringe What would stop consumers the attitudes from undertaking copyright What would make them that drive infringement behaviours? stop? online What is the level of awareness Awareness/use of lawful copyright and use of lawful streaming, services infringement downloading and sharing behaviours? Reasons why do/don’t use services? lawful services What are the key reasons Understanding of what is driving use/non-use of lawful lawful services? How do knowledge, awareness and attitudes differ by demographic factors? How have knowledge and attitudes changed since 2015,
Table 2.2.1: Research objectives and metrics OVERALL AIM RESEARCH OBJECTIVE METRICS What is the current of online copyright infringement among Australian consumers? What is the level of access (streaming, downloading and sharing) of the four core content types among Australian consumers? What level of use/access for the four core content types is lawful (and what proportion is unlawful)? How does level of use differ by demographic factors? How has consumption changed since 2015? Whether accessed/ downloaded/ shared files (past three months) by content type Frequency per content type Volume per content type Proportion of type paid for and free Proportion of files believed to have been lawfully accessed (from which a figure for unlawful files can be derived) What are the attitudes that drive online copyright infringement behaviours? What is the level of consumer awareness and knowledge around online copyrighting? What are consumer attitudes towards online copyright infringement? What drives online copyright infringement consumers? What would stop consumers from undertaking copyright infringement behaviours? What is the level of awareness and use of lawful streaming, downloading and sharing services? What are the key reasons driving use/non-use of lawful services? How do knowledge, awareness and attitudes differ by demographic factors? How have knowledge and attitudes changed since 2015, General attitudes Key drivers of behaviour Why people do/don’t infringe What would make them stop? Awareness/use of lawful services Reasons why do/don’t use lawful services Understanding of what is lawful
online-copyright-infringement-2016-final_report-accessible.docx