34% Hispanic 11% 50–64 24% College+ 24% Weekly 6% 65+ 26% Less Often Twitter 24% Men 21% White 37% 18–29 16% High school grad or less 36% Daily 21% Women 27% 25% 30–49 24% Some college (22% 2+ x/Day) 25% Hispanic 12% 50–64 30% College+ 24% Weekly 10% 65+ 40% Less Often Pinterest 13% Men 32% White 34% 18–29 22% High school grad or less 17% 42% Women 12% Black 28% 30–49 30% Some college (9% 2+ x/Day) 21% Hispanic 27% 50–64 32% College+ 29% Weekly 17% 65+ 52% Less Often LinkedIn 28% Men 29% White 23% 18–29 12% High school grad or less 13% 27% Women 28% Black 31% 30–49 22% Some college (7% 2+ x/Day) 18% Hispanic 30% 50–64 50% College+ 25% Weekly 21% 65+ 61% Less Often NOTE: Multi-channel use is increasing, with 52% of online adults now using two or more social media sites, a significant increase from 2013, when it stood at 42% of Internet users. Planning Step 6: Define Your Voice Aligns with Workbook pages 17-18 Your is your organization’s personality. Social media provides the opportunity to “voice” humanize organizations and make them relatable to their audience. Reflect on the voice your Model System currently uses in various media (e.g., website, brochures, letters). Use the following categories and related attributes to define the voice you will use in your Model System’s social media channel(s): include: friendly, warm, inspiring, relaxed, authoritative, Character—Attributes professional include: personal, humble, clinical, honest, direct, scientific Tone—Attributes include: complex, insider, serious, simple, jargon-filled Language—Attributes include: engage, educate, inform, enable, convince, amplify Purpose—Attributes Although you may adopt slightly different voices depending on the channel, you should aim for consistency across all social media properties. If multiple people are working on social media activities, review the voice you want to project with staff to ensure consistency. Refer back to your and when questions arise.
34% Hispanic 11% 50–64 6% 65+ 24% College+ 24% Weekly 26% Less Often Twitter 24% Men 21% Women 21% White 27% 25% Hispanic 37% 18–29 25% 30–49 12% 50–64 10% 65+ 16% High school grad or less 24% Some college 30% College+ 36% Daily (22% 2+ x/Day) 24% Weekly 40% Less Often Pinterest 13% Men 42% Women 32% White 12% Black 21% Hispanic 34% 18–29 28% 30–49 27% 50–64 17% 65+ 22% High school grad or less 30% Some college 32% College+ 17% (9% 2+ x/Day) 29% Weekly 52% Less Often LinkedIn 28% Men 27% Women 29% White 28% Black 18% Hispanic 23% 18–29 31% 30–49 30% 50–64 21% 65+ 12% High school grad or less 22% Some college 50% College+ 13% (7% 2+ x/Day) 25% Weekly 61% Less Often NOTE: Multi-channel use is increasing, with 52% of online adults now using two or more social media sites, a significant increase from 2013, when it stood at 42% of Internet users. Planning Step 6: Define Your Voice Aligns with Workbook pages 17-18 Your “voice” is your organization’s personality. Social media provides the opportunity to humanize organizations and make them relatable to their audience. Reflect on the voice your Model System currently uses in various media (e.g., website, brochures, letters). Use the following categories and related attributes to define the voice you will use in your Model System’s social media channel(s): Character—Attributes include: friendly, warm, inspiring, relaxed, authoritative, professional Tone—Attributes include: personal, humble, clinical, honest, direct, scientific Language—Attributes include: complex, insider, serious, simple, jargon-filled Purpose—Attributes include: engage, educate, inform, enable, convince, amplify Although you may adopt slightly different voices depending on the channel, you should aim for consistency across all social media properties. If multiple people are working on social media activities, review the voice you want to project with staff to ensure consistency. Refer back to your and when questions arise.
MSKTC_MediaGuide_092915.docx