Schedule: Fall 2012 Date Learning In Class Activity Reading Outcomes Session Business DEFINE Lecture and Modules 1-4 1 Objective discussion October Marketing 22 Objective Source of Volume Session Simulation ANALYZE Lecture and Zima Case 2 Mini case APPLY discussion October Introduction DECIDE Zima practice – 29 case study Session Segmentation ANALZE Lecture and Modules 5-6 3 Targeting discussion November DEFEND Mini-case 1 and 2 5 Session Positioning ANALZE Lecture and Module 7 4 APPLY discussion November DEFEND Mini-case 3 and 4 12 Session Product and ANALZE Lecture and Modules 5 Promotion APPLY discussion 10 November DEFEND Mini-case 5 and 6 19 Session Pricing and ANALZE Lecture and Modules 6 Place APPLY discussion November (Channel) DEFEND Mini-case 7 and 8 26 Session WOW Case ANALZE WOW Case team Prepare 7 Team APPLY Presentations team December Presentations DEFEND presentation 3 Final Exam ALL None Due not later Exam than Week midnight December 15 Policies: Attendance, Participation, Technology, Evaluation
Schedule: Fall 2012 Date Learning Outcomes In Class Activity Reading Session 1 October 22 Business Objective Marketing Objective Source of Volume DEFINE Lecture and discussion Modules 1-4 Session 2 October 29 Simulation Mini case Introduction ANALYZE APPLY DECIDE Lecture and discussion Zima – practice case study Zima Case Session 3 November 5 Segmentation Targeting ANALZE DEFEND Lecture and discussion Mini-case 1 and 2 Modules 5-6 Session 4 November 12 Positioning ANALZE APPLY DEFEND Lecture and discussion Mini-case 3 and 4 Module 7 Session 5 November 19 Product and Promotion ANALZE APPLY DEFEND Lecture and discussion Mini-case 5 and 6 Modules Session 6 November 26 Pricing and Place (Channel) ANALZE APPLY DEFEND Lecture and discussion Mini-case 7 and 8 Modules Session 7 December 3 WOW Case Team Presentations ANALZE APPLY DEFEND WOW Case team Presentations Prepare team presentation Final Exam Week Exam ALL None Due not later than midnight December 15 Policies: Attendance, Participation, Technology, Evaluation 10
MKTG735%20Syllabus%20-%20Fall%202012%20-%20Gen3.docx