Philip Kotler Principles of Marketing 15th, 2014 Prentice Hall 13: Gary Armstrong 10: 0273786997 Others (Reference Books, CD ROMS, DVDs, e-Library, Internet, Articles, …) Resource Type Description Type Comments Softcopy of Information about Newspaper The instructor will provide handouts in NSU marketing information Articles, and/or direct to the sources. resources/Internet and practices websites, through website videos, form of articles
Philip Kotler Gary Armstrong Principles of Marketing 15th, 2014 Prentice Hall 13: 10: 0273786997 Others (Reference Books, CD ROMS, DVDs, e-Library, Internet, Articles, …) Resource Type Description Type Comments Softcopy of handouts in NSU resources/Internet through website Information about marketing information and practices Newspaper Articles, websites, videos, form of articles The instructor will provide and/or direct to the sources.
mkt_202_course_outline.docx