Demographic and behavioural profile of respondents The demographic and behavioural profile of respondents was broadly consistent with previous More Targeted Approach campaign evaluation research (see Table 2). Detailed respondent profiling is presented graphically in Appendix D. Table 2: Basic demographic profile of respondents (Base: All respondents) Aboriginal Culturally and Socially Overall and/ or Torres Linguistically disadvantaged (n=543) Strait Islander Diverse (n=165) (n=184) (n=194) Smoker status Daily smoker 73% 73% 59% 88% Weekly smoker 14% 15% 19% 7% Recent quitter 13% 11% 22% 5% Age 16-24 years old 29% 31% 30% 26% 25-29 old 22% 19% 25% 24% 30-34 years old 21% 21% 20% 21% 35-40 years old 28% 29% 25% 29% Household income Under $30,000 52% 55% 42% 58% $30,000 to under $60,000 33% 22% 35% 42% $60,000 to under $80,000 9% 16% 10% - $80,000 and 6% 7% 12% - Gender Male 51% 48% 53% 52% Female 49% 52% 47% 48% % of female planning to be 13% 13% 18% 9% or currently pregnant 62% 38% 100% 50% Live in metro region Education Secondary educated or less 58% 81% 22% 71% At least some 42% 19% 78% 29% school education
Demographic and behavioural profile of respondents The demographic and behavioural profile of respondents was broadly consistent with previous More Targeted Approach campaign evaluation research (see Table 2). Detailed respondent profiling is presented graphically in Appendix D. Table 2: Basic demographic profile of respondents (Base: All respondents) Overall (n=543) Aboriginal and/ or Torres Strait Islander (n=184) Culturally and Linguistically Diverse (n=194) Socially disadvantaged (n=165) Smoker status Daily smoker 73% 73% 59% 88% Weekly smoker 14% 15% 19% 7% Recent quitter 13% 11% 22% 5% Age 16-24 years old 29% 31% 30% 26% 25-29 old 22% 19% 25% 24% 30-34 years old 21% 21% 20% 21% 35-40 years old 28% 29% 25% 29% Household income Under $30,000 52% 55% 42% 58% $30,000 to under $60,000 33% 22% 35% 42% $60,000 to under $80,000 9% 16% 10% - $80,000 and 6% 7% 12% - Gender Male 51% 48% 53% 52% Female 49% 52% 47% 48% % of female planning to be or currently pregnant 13% 13% 18% 9% Live in metro region 62% 38% 100% 50% Education Secondary educated or less 58% 81% 22% 71% At least some school education 42% 19% 78% 29%
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