MEDIA RELEASE MR-85-0516 Issue date: 26/05/16 Australian farmer features in new in the Field” video for “Out Case IH Australian farmer, Ryan Milgate features as part of a new global web series in the field” for “Out agricultural machinery brand, Case IH. The new web series celebrates customer stories and opens with an introduction to farmers from eight countries around the world. Ryan, who farms at Minyip, in the Wimmera region of Victoria appears in the series with his young son, Beau. Case IH Brand Leader Australia and New Zealand, Bruce Healy said the web series highlights a – universal passion for farming. the differences in farm size, crops, and culture, there’s one thing that unites us all; the pride “Despite farmers take in their daily work and feeding the world. We’re extremely proud to showcase Australian farming on the world stage, alongside Case IH customers from France, Germany, Romania, China, Zimbabwe, Brazil and the USA. today is a highly technical industry, and Case IH is proud to provide innovative products “Agriculture and market leading agricultural solutions and services to support farmers in growing food, fibre and fuel for the world. farmers have remained competitive in a global market despite the challenges of declining “Australian terms of trade and environmental constraints, without compromising the ability of future generations to meet their own needs.” The preservation of agricultural land for future generations is one of the key themes , as Ryan Milgate explains in the film; want to leave the land better than we go it.” “we average consumer in the developed world takes food for granted,” says Case IH Brand “The President Andreas Klauser. is readily available, relatively and there are limitless options at the nearest grocery store. “It Farmers have become so efficient that in the European Union a mere 5% of the population is employed in growing our food. In the United States, where farms are often larger, only 2% of the population is involved in agriculture. This means that very few people know exactly how their food is grown. [continues]
MEDIA RELEASE MR-85-0516 Issue date: 26/05/16 Australian farmer features in new “Out in the Field” video for Case IH Australian farmer, Ryan Milgate features as part of a new global web series “Out in the field” for agricultural machinery brand, Case IH. The new web series celebrates customer stories and opens with an introduction to farmers from eight countries around the world. Ryan, who farms at Minyip, in the Wimmera region of Victoria appears in the series with his young son, Beau. Case IH Brand Leader – Australia and New Zealand, Bruce Healy said the web series highlights a universal passion for farming. “Despite the differences in farm size, crops, and culture, there’s one thing that unites us all; the pride farmers take in their daily work and feeding the world. We’re extremely proud to showcase Australian farming on the world stage, alongside Case IH customers from France, Germany, Romania, China, Zimbabwe, Brazil and the USA. “Agriculture today is a highly technical industry, and Case IH is proud to provide innovative products and market leading agricultural solutions and services to support farmers in growing food, fibre and fuel for the world. “Australian farmers have remained competitive in a global market despite the challenges of declining terms of trade and environmental constraints, without compromising the ability of future generations to meet their own needs.” The preservation of agricultural land for future generations is one of the key themes , as Ryan Milgate explains in the film; “we want to leave the land better than we go it.” “The average consumer in the developed world takes food for granted,” says Case IH Brand President Andreas Klauser. “It is readily available, relatively and there are limitless options at the nearest grocery store. Farmers have become so efficient that in the European Union a mere 5% of the population is employed in growing our food. In the United States, where farms are often larger, only 2% of the population is involved in agriculture. This means that very few people know exactly how their food is grown. [continues]
MR-85-0516%20Case%20IH_Global%20Video.docx