5.3 Price sensitivity Consumers of digital music or digital movies in the past 3 months were asked how likely they would be to: Download a high quality music track or movie from a reputable and reliable service at a range of prices; and Subscribe to a monthly unlimited high quality music track or movie streaming service at a range of prices. Table 5.3.1 displays the proportion of digital music consumers and of digital movie consumers who indicated that they would be likely to use the download or subscription service at each price point. Table 5.3.1: Likely use of music and movie download and subscription services at different price points 69c 99c $1.19 $1.69 $2.19 Price point download Base: Music 956 956 956 956 956 service 2016 consumers 79% 75% 60% 49% % likely 38% 69c 99c $1.19 $1.69 Price point $2.19 download Base: 1,152 1,152 1,152 1,152 1,152 service 2015 consumers 78% 71% 54% 45% % likely 33% $5 $10 $15 $20 $25 point Music Base: Music subscription 956 956 956 956 956 consumers service 2016 67% 47% 26% 17% % likely 14% $5 $10 $15 $20 $25 Price point Music Base: Music 1,152 1,152 1,152 1,152 1,152 subscription consumers service 2016 63% 44% 26% 15% % likely 12% $5 $10 $15 $20 $25 Price point Movie download Base: Movie 836 836 836 836 836 service consumers 2016 73% 42% 23% 11% % likely 9% $5 $10 $15 $20 $25 Price point
5.3 Price sensitivity Consumers of digital music or digital movies in the past 3 months were asked how likely they would be to: Download a high quality music track or movie from a reputable and reliable service at a range of prices; and Subscribe to a monthly unlimited high quality music track or movie streaming service at a range of prices. Table 5.3.1 displays the proportion of digital music consumers and of digital movie consumers who indicated that they would be likely to use the download or subscription service at each price point. Table 5.3.1: Likely use of music and movie download and subscription services at different price points download service 2016 Price point 69c 99c $1.19 $1.69 $2.19 Base: Music consumers 956 956 956 956 956 % likely 79% 75% 60% 49% 38% download service 2015 Price point 69c 99c $1.19 $1.69 $2.19 Base: consumers 1,152 1,152 1,152 1,152 1,152 % likely 78% 71% 54% 45% 33% Music subscription service 2016 point $5 $10 $15 $20 $25 Base: Music consumers 956 956 956 956 956 % likely 67% 47% 26% 17% 14% Music subscription service 2016 Price point $5 $10 $15 $20 $25 Base: Music consumers 1,152 1,152 1,152 1,152 1,152 % likely 63% 44% 26% 15% 12% Movie download service 2016 Price point $5 $10 $15 $20 $25 Base: Movie consumers 836 836 836 836 836 % likely 73% 42% 23% 11% 9% Price point $5 $10 $15 $20 $25
online-copyright-infringement-2016-final_report-accessible.docx