5.3 Strategic Plan and Key Performance Indicators 2015 - 18 Strategic Plan and Performance Indicators 2015 18 – Strategic Aim 1 MGS Scottish Responsibility Date Target Outcome National Government To preserve and effectively manage Strategy National Objectives Outcome our national collection to ensure benefit to current and future generations Performance Indicator AIM ONE 3, 13, 16 Mhairi Cross, March Accreditation and To achieve full 2016 recognised status accredited museum Maintenance of our status as an Swinbank Sept is maintained status and maximise accredited museum and of the Fred Harrison 2016 potential of the collections recognised status recognised collection Strategic Aim 2 MGS Scottish Responsibility Date Target Outcome National Government To focus on a large and diverse Strategy National audience. Objectives Outcome Performance Indicator AIM ONE, 1, 3, 4,7, 13, Mhairi Cross March 15/16 = 66,000 To develop an inclusive TWO, 16 2016 16/17 = 67,980 and relevant visitor Annual visitor figures (visit in person, FIVE Robertson Sept 17/18 = 70,019 experience to build on virtual visits etc.) Lauren Elliot 2016 audience profile and Gillian Rankin attract new audiences Ellie Swinbank Fred Harrison
5.3 Strategic Plan and Key Performance Indicators 2015 - 18 Strategic Plan and Performance Indicators 2015 – 18 Strategic Aim 1 To preserve and effectively manage our national collection to ensure benefit to current and future generations MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Maintenance of our status as an accredited museum and of the collections recognised status AIM ONE 3, 13, 16 Mhairi Cross, Swinbank Fred Harrison March 2016 Sept 2016 Accreditation and recognised status is maintained To achieve full accredited museum status and maximise potential of the recognised collection Strategic Aim 2 To focus on a large and diverse audience. MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Annual visitor figures (visit in person, virtual visits etc.) AIM ONE, TWO, FIVE 1, 3, 4,7, 13, 16 Mhairi Cross Robertson Lauren Elliot Gillian Rankin Ellie Swinbank Fred Harrison March 2016 Sept 2016 15/16 = 66,000 16/17 = 67,980 17/18 = 70,019 To develop an inclusive and relevant visitor experience to build on audience profile and attract new audiences
NMMS%20Strategic%20Plan%202015%20-%2018%20APPROVED.docx