Monday Lecture 3 hr Marketing Channels and Supply Chain Management Chapter 12 Marketing directed reading from April 27 Retailing and Wholesaling Channels and chapter Supply Chain (for all tutorial Management sessions Explain the role Tutorial 1hr Marketing Channels and Supply Chain Management of retailers and Retailing and Wholesaling; Discussing the concepts wholesalers Understand the changing retail landscape Tuesday Lecture 3 hr Communicating Customer Integrating Marketing Communications Chapter 13-14 Define the directed reading from 28 Strategy elements of the chapter promotion mix (for all tutorial Discuss factors sessions affecting selection of mix Tutorial 1hr Communicating Customer Value: Integrating Marketing Outline in developing Communications Strategy: Discussing the concepts effective marketing communications Wednesday Lecture 3 hr Revision for Final Module Exam Chapter 8 14, 17 directed reading from – April 29 chapter (for all tutorial sessions Tutorial 1hr Revision for Final Module Exam Thursday Exam Apr 30 Marking with Local Tutor
Monday April 27 Lecture 3 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Chapter 12 Marketing Channels and Supply Chain Management Explain the role of retailers and wholesalers Understand the changing retail landscape directed reading from chapter (for all tutorial sessions Tutorial 1hr Marketing Channels and Supply Chain Management Retailing and Wholesaling; Discussing the concepts Tuesday 28 Lecture 3 hr Communicating Customer Integrating Marketing Communications Strategy Chapter 13-14 Define the elements of the promotion mix Discuss factors affecting selection of mix Outline in developing effective marketing communications directed reading from chapter (for all tutorial sessions Tutorial 1hr Communicating Customer Value: Integrating Marketing Communications Strategy: Discussing the concepts Wednesday April 29 Lecture 3 hr Revision for Final Module Exam Chapter 8 – 14, 17 directed reading from chapter (for all tutorial sessions Tutorial 1hr Revision for Final Module Exam Thursday Apr 30 Exam Marking with Local Tutor
MKT-101-102-Marketing-MIP-HAUT-2015-Final.docx