invitation that were described earlier. Manipulation check Own question In stage of the 1: Exploration stage CLC stage customer lifecycle do 2: Maturity stage you find yourself? 3: Don’t know Exploration stage Maturity stage Don’t know Manipulation Own question Via which channel did 1: Via my channel you receive the smartphone invitation? 2: Via Facebook Via my 3: Via direct mail smartphone 4: Via a salesperson Via Facebook 5: Don’t know Via direct mail Via a salesperson Don’t know Preference check Own question Below you see the 1: Via smartphone visual example of the 2: Via Facebook invitation, for 3: Via direct mail 4different channels. 4: Via a salesperson Indicate for which channel your intention to accept the invitation would be highest, taking into account the hypothetical situation that was described earlier. The invitation in MMS-format via my smartphone The invitation that appeared on my wall via a friend on Facebook The invitation in paper-format via direct mail The invitation in via a salesperson Gender Own question What is your gender? 1: Male 2: Female Own question What is your age? Continuous Age Level of education Own question What is your highest 1: Primary school level of education? 2: Secondary school Primary school
invitation that were described earlier. Manipulation check CLC stage Own question In stage of the customer lifecycle do you find yourself? Exploration stage Maturity stage Don’t know 1: Exploration stage 2: Maturity stage 3: Don’t know Manipulation channel Own question Via which channel did you receive the invitation? Via my smartphone Via Facebook Via direct mail Via a salesperson Don’t know 1: Via my smartphone 2: Via Facebook 3: Via direct mail 4: Via a salesperson 5: Don’t know Preference check Own question Below you see the visual example of the invitation, for 4different channels. Indicate for which channel your intention to accept the invitation would be highest, taking into account the hypothetical situation that was described earlier. The invitation in MMS-format via my smartphone The invitation that appeared on my wall via a friend on Facebook The invitation in paper-format via direct mail The invitation in via a salesperson 1: Via smartphone 2: Via Facebook 3: Via direct mail 4: Via a salesperson Gender Own question What is your gender? 1: Male 2: Female Age Own question What is your age? Continuous Level of education Own question What is your highest level of education? Primary school 1: Primary school 2: Secondary school
MM_Vandenberk_A_FV1516_0.docx