Objectives: Students will: Identify examples of the four basic market structures Define and utilize marketing and the marketing mix in a marketing plan for a Nevada business Understand branding and value-added products and utilize both in a marketing plan for a Nevada business Understand what a marketing plan is and explain its importance Identify the six steps of the selling process and the characteristics of an effective salesperson Describe multiple different types of sales and compare/contrast three different techniques used by BuyNevada members Utilize information on the selling process and benefits of different techniques to sell a Nevada-made product Vocabulary: Agriculture Business Oligopoly Marketing Mix Monopoly Product Branding Place Value-Added Agriculture Price Marketing Plan Promotion Sales Perfect Competition Customer Buying Process Monopolistic Competition Traditional Selling Process Included Materials: PowerPoint with activity suggestions and information in Notes section Market Structure Cards key and blank for Market Structures Activity (below) – – Branding Activity Worksheet (below) E-Commerce Activity Worksheet Rubric for Career Highlights Activity (below) Career Highlights (below)
Objectives: Students will: Identify examples of the four basic market structures Define and utilize marketing and the marketing mix in a marketing plan for a Nevada business Understand branding and value-added products and utilize both in a marketing plan for a Nevada business Understand what a marketing plan is and explain its importance Identify the six steps of the selling process and the characteristics of an effective salesperson Describe multiple different types of sales and compare/contrast three different techniques used by BuyNevada members Utilize information on the selling process and benefits of different techniques to sell a Nevada-made product Vocabulary: Agriculture Business Marketing Mix Product Place Price Promotion Perfect Competition Monopolistic Competition Oligopoly Monopoly Branding Value-Added Agriculture Marketing Plan Sales Customer Buying Process Traditional Selling Process Included Materials: PowerPoint with activity suggestions and information in Notes section Market Structure Cards – key and blank – for Market Structures Activity (below) Branding Activity Worksheet (below) E-Commerce Activity Worksheet Rubric for Career Highlights Activity (below) Career Highlights (below)
Nevada%20Agricultural%20Exports%20-%20Unit%202%20-%20Ag%20Business.docx