Table 6. Examples of Key Messages for Various Intended Populations along the Continuum of Care. Population Group MNCHN Continuum of Care Pre-Pregnancy Pregnancy Birth/Delivery Postnatal (Mother Infancy/Childhood and Newborn) Adolescents Delay marriage and boys Delay first birth Parents of Prevent unwanted pregnancy by adolescents accessing contraceptive counseling and family planning services Abandon social norm on early marriage of Prevent unwanted Seek antenatal Ensure skilled Keep the baby Continue reproductive age pregnancy by care as soon as attendance at warm after breastfeeding and, accessing you learn you are delivery delivery at 6 months, contraceptive pregnant Wash your Breastfeed your introduce counseling and Take daily before handling baby exclusively adequate family planning the baby for six months complementary supplements of services Put your baby to Know the danger food iron & folic acid the breast for newborns Know the danger Make at least 4 immediately after Seek immediate signs of diarrhea, antenatal care delivery care for newborn pneumonia, visits during your danger signs malaria and pregnancy wasting Use Seek immediate bed nets to attention for prevent malaria diarrhea, Every pregnancy pneumonia, faces risks, know malaria and the danger signs wasting
Table 6. Examples of Key Messages for Various Intended Populations along the Continuum of Care. Population Group MNCHN Continuum of Care Pre-Pregnancy Pregnancy Birth/Delivery Postnatal (Mother and Newborn) Infancy/Childhood Adolescents and boys Parents of adolescents Delay marriage Delay first birth Prevent unwanted pregnancy by accessing contraceptive counseling and family planning services Abandon social norm on early marriage of reproductive age Prevent unwanted pregnancy by accessing contraceptive counseling and family planning services Seek antenatal care as soon as you learn you are pregnant Take daily supplements of iron & folic acid Make at least 4 antenatal care visits during your pregnancy Use bed nets to prevent malaria Every pregnancy faces risks, know the danger signs Ensure skilled attendance at delivery Wash your before handling the baby Put your baby to the breast immediately after delivery Keep the baby warm after delivery Breastfeed your baby exclusively for six months Know the danger for newborns Seek immediate care for newborn danger signs Continue breastfeeding and, at 6 months, introduce adequate complementary food Know the danger signs of diarrhea, pneumonia, malaria and wasting Seek immediate attention for diarrhea, pneumonia, malaria and wasting
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