02 / 26 Tuesday In-Class Research Workshop Note: Students can use laptops in Session 13 this session 3. Purchase & Post Purchase Processes 02 / 28 Thursday Opinion Formation Read Chapters 5 & 6 Session 14 03 / 05 Tuesday Opinion Formation Session 15 03/07 Thursday Storage & Retrieval Read Chapter 4 Session 16 DUE: Report Summarizing Selected Product, Research on Target and Alternative Segments, and Hypotheses for Final Project 03/12 Tuesday Evaluation & Choice Read Chapter 8 Session 17 03 / 14 Thursday Evaluation & Choice Session 18 03 / 19 Tuesday Spring Break - No Class 03 / 21 Thursday Spring - No Class 03 / 26 Tuesday Decision Biases Read Chapter 9 Session 19 DUE: Evaluation & Choice Assignment 03 / 28 Thursday Course Review Session 20 04 / 02 Tuesday MIDTERM 2 Session 21 04 / 04 Thursday Consumption & Evaluation Read Chapter 10 Session 22 Read Hoch & Ha (1986) 04 / 09 Tuesday In-Class Workshop DUE: Report on Suggested Session 23 Research Methods & Materials for Final Project PART II: Individual & Environmental Influences on the Decision Making Process
02 / 26 Session 13 Tuesday In-Class Research Workshop Note: Students can use laptops in this session 3. Purchase & Post Purchase Processes 02 / 28 Session 14 Thursday Opinion Formation Read Chapters 5 & 6 03 / 05 Session 15 Tuesday Opinion Formation 03/07 Session 16 Thursday Storage & Retrieval Read Chapter 4 DUE: Report Summarizing Selected Product, Research on Target and Alternative Segments, and Hypotheses for Final Project 03/12 Session 17 Tuesday Evaluation & Choice Read Chapter 8 03 / 14 Session 18 Thursday Evaluation & Choice 03 / 19 Tuesday Spring Break - No Class 03 / 21 Thursday Spring - No Class 03 / 26 Session 19 Tuesday Decision Biases Read Chapter 9 DUE: Evaluation & Choice Assignment 03 / 28 Session 20 Thursday Course Review 04 / 02 Session 21 Tuesday MIDTERM 2 04 / 04 Session 22 Thursday Consumption & Evaluation Read Chapter 10 Read Hoch & Ha (1986) 04 / 09 Session 23 Tuesday In-Class Workshop DUE: Report on Suggested Research Methods & Materials for Final Project PART II: Individual & Environmental Influences on the Decision Making Process
MKT%20450%20Syllabus%20Spring%202013-1.docx