(virtual and at events/locations) Print and distribute Annual visitor figures Gillian Rankin In progress £7000 leaflets and similar (visit in person, virtual marketing material visits etc.) Develop content of the Annual visitor figures Gillian Rankin In progress £1000 website to reflect all in person, virtual Ellie Swinbank activities and visits etc.) Education Officer developments Improve and manage Annual visitor figures Gillian Rankin In progress £500 physical access to the (visit in person, virtual museum via pathway visits etc.) Signage and ownership Explore options for Annual visitor figures Gillian Rankin March 2016 £3000 - £4000 external lighting (visit in person, virtual ‘GOBO’ sign at the station side visits etc.) of the museum Attendance at trade Annual visitor figures Gillian Rankin 3 per year £200 fairs i.e. Visit Scotland in person, virtual Expo, Borders Business visits etc.) & Tourism Fair etc. Establish an events Annual visitor figures Gillian Rankin Jan 2016 £50 working group for the (visit in person, virtual museum visits etc.) Maintain 5 star visitor Annual visitor figures Lauren Elliot Jan March 2016 £400 – attraction award (visit in person, virtual Robertson visits etc.) Review Soft Play Annual visitor figures Lauren Elliot Oct 2016 £1,500 provision in the context (visit in person, virtual Robin Robertson of relevance to the visits etc.)
(virtual and at events/locations) Print and distribute leaflets and similar marketing material Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin In progress £7000 Develop content of the website to reflect all activities and developments Annual visitor figures in person, virtual visits etc.) Gillian Rankin Ellie Swinbank Education Officer In progress £1000 Improve and manage physical access to the museum via pathway Signage and ownership Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin In progress £500 Explore options for ‘GOBO’ external lighting sign at the station side of the museum Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin March 2016 £3000 - £4000 Attendance at trade fairs i.e. Visit Scotland Expo, Borders Business & Tourism Fair etc. Annual visitor figures in person, virtual visits etc.) Gillian Rankin 3 per year £200 Establish an events working group for the museum Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin Jan 2016 £50 Maintain 5 star visitor attraction award Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robertson Jan – March 2016 £400 Review Soft Play provision in the context of relevance to the Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson Oct 2016 £1,500
NMMS%20Strategic%20Plan%202015%20-%2018%20APPROVED.docx