Table 6.3.3: Aspects that would encourage stopping consuming content unlawfully online 2016 2015 lawful lawful unlawful unlawful unlawful of unlawful 2015 of 2015 2016 2016 100% 100% Mix Any and Mix Any unlawful and unlawful Base: All who consumed content 516 691 143 190 373 489 unlawfully If lawful services were cheaper# 43% 39% 33% 35% 46% 42% If everything I wanted was available lawfully online as soon as 35% 36% 15% 30% 41% 39% it was released elsewhere# If everything I wanted was 31% 38% 19% 29% 36% 43% available lawfully# If lawful services were convenient 30% 26% 17% 23% 34% 29% / flexible# If lawful services were better# 27% 22% 15% 18% 31% 24% If it is clearer what is lawful and 25% 25% 20% 23% 27% 25% what isn’t# If a subscription service I was 24% 26% 14% 20% 27% 30% interested in became available If I thought I might be caught 23% 20% 17% 21% 26% 21% If I thought I might be sued 21% 23% 17% 23% 22% 24% If my ISP sent me a letter informing me my account had been 18% 17% 11% 15% 21% 19% used to infringe If I knew where to go to see if 18% 14% 8% 11% 16% 22% something was unlawful or not# If everyone else stopped doing it 16% 14% 13% 15% 17% 15% If there were articles in the media 12% 9% 9% 10% 14% 9% about people being caught Nothing would make me stop 6% 5% 10% 10% 4% 4% Average number of reasons 3 4 2 3 4 4 cited
Table 6.3.3: Aspects that would encourage stopping consuming content unlawfully online Any unlawful 2016 Any unlawful 2015 100% unlawful 2016 100% unlawful 2015 Mix of lawful and unlawful 2016 Mix of lawful and unlawful 2015 Base: All who consumed content unlawfully 516 691 143 190 373 489 If lawful services were cheaper# 43% 39% 33% 35% 46% 42% If everything I wanted was available lawfully online as soon as it was released elsewhere# 35% 36% 15% 30% 41% 39% If everything I wanted was available lawfully# 31% 38% 19% 29% 36% 43% If lawful services were convenient / flexible# 30% 26% 17% 23% 34% 29% If lawful services were better# 27% 22% 15% 18% 31% 24% If it is clearer what is lawful and what isn’t# 25% 25% 20% 23% 27% 25% If a subscription service I was interested in became available 24% 26% 14% 20% 27% 30% If I thought I might be caught 23% 20% 17% 21% 26% 21% If I thought I might be sued 21% 23% 17% 23% 22% 24% If my ISP sent me a letter informing me my account had been used to infringe 18% 17% 11% 15% 21% 19% If I knew where to go to see if something was unlawful or not# 18% 14% 8% 11% 22% 16% If everyone else stopped doing it 16% 14% 13% 15% 17% 15% If there were articles in the media about people being caught 12% 9% 9% 10% 14% 9% Nothing would make me stop 6% 5% 10% 10% 4% 4% Average number of reasons cited 3 4 2 3 4 4
online-copyright-infringement-2016-final_report-accessible.docx