the 5-year ME&O roadmap and annual integrated communications plans? The second matter addressed in post-workshop comments concerned the Statewide ME&O Cross-Cutting Process Study” (Cross-Cutting Process “20132015 Study). As noted above, this is a multi-phase study effort designed to provide recommendations and feedback for ME&O efforts conducted by the statewide and local program administrators. The objective of the study is to document processes, understand customer engagement, and look at issues around coordination of ME&O implementation between various groups. Since the Cross-Cutting Process Study has not been completed, in this decision, we refer to the study as the Cross-Cutting “draft” Process Study. The final study will address three objectives and seven tasks” within “study those objectives. First, for the objective of program and Implementation”, the “Design study tasks would explore (i) the statewide governance structure, (ii) budget allocation and tracking, (iii) campaign objectives and activities, and (iv) future program design. Second, for the objective of the study tasks would explore “Coordination”, (i) coordination across ME&O administrators and (ii) referrals to programs run by local program administrators. Third, for the objective of Perspectives” the study “Consumer tasks would explore consumer engagement and interaction with ME&O across program administrators (the intersection of ME&O efforts). In its workshop presentation, Opinion Dynamics summarized its findings to date, drawn from four of the seven study tasks. Opinion Dynamics stated that it has provided an deliverable” on and Implementation” issues, and had “interim “Design
the 5-year ME&O roadmap and annual integrated communications plans? The second matter addressed in post-workshop comments concerned the “20132015 Statewide ME&O Cross-Cutting Process Study” (Cross-Cutting Process Study). As noted above, this is a multi-phase study effort designed to provide recommendations and feedback for ME&O efforts conducted by the statewide and local program administrators. The objective of the study is to document processes, understand customer engagement, and look at issues around coordination of ME&O implementation between various groups. Since the Cross-Cutting Process Study has not been completed, in this decision, we refer to the study as the “draft” Cross-Cutting Process Study. The final study will address three objectives and seven “study tasks” within those objectives. First, for the objective of program “Design and Implementation”, the study tasks would explore (i) the statewide governance structure, (ii) budget allocation and tracking, (iii) campaign objectives and activities, and (iv) future program design. Second, for the objective of “Coordination”, the study tasks would explore (i) coordination across ME&O administrators and (ii) referrals to programs run by local program administrators. Third, for the objective of “Consumer Perspectives” the study tasks would explore consumer engagement and interaction with ME&O across program administrators (the intersection of ME&O efforts). In its workshop presentation, Opinion Dynamics summarized its findings to date, drawn from four of the seven study tasks. Opinion Dynamics stated that it has provided an “interim deliverable” on “Design and Implementation” issues, and had
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