OVERVIEW Market Research (MR) is required to be conducted for all requirements. It will vary in detail on the dollar value and complexity of your requirement. Simply put, your role in supporting MR is to survey the marketplace and provide an analysis to help the Government define the requirement and the price that the Government would be willing to pay for that requirement. Even Federal Supply Schedule (FSS) or General Services Administration (GSA) actions require support of market research to ensure we know what we are buying before we try to buy it! MR gathers current data on existing market sectors to identify potential sources of supply, commercial product characteristics, market characteristics, commercial item standards and best practices, emerging technologies, and vendor capabilities, so that informed acquisition strategy decisions can be accomplished. MR is a process of exploration that will Government decisions surrounding your requirement. It is not a source selection process by which you are trying to pick your favorite vendor for your requirement. In the final analysis, we use the MR process to build a requirement that will support a competitive and fair acquisition! DISCUSSION Purpose To provide information about your requirement is your description or Performance Work – Statement clear and accurate? To demonstrate the capabilities of the firms in the marketplace are there enough to support – competition and what kinds/types are available? Specifically, test the Small Business firms capabilities to meet Federal goals for acquisition award To identify differences between requirements, (offering, form, fit, function) does your item – description or Performance Work Statement accurately capture what you want or are there other offerings available that you might want to include in your baseline? To identify price/cost levels & various levels of support or technical drivers and gain insight into the development of an Independent Government Estimate is it affordable given your – budget or do you need to tailor to accommodate? If you are doing a reacquisition, has the market for your requirement changed significantly to impact changing the way it should be acquired now compared to the way it was acquired previously? Process CAUTION: Please be clear to potential sources during this data gathering process that you are not obligating government resources or giving the impression that a contract award will be issued to a particular firm based on your MR activities! 1. Define The Requirement What do you think you want to purchase and can you clearly – state what it is? 2. Gather Historical Information What have you purchased in the past can you – – summarize the past acquisition history?
OVERVIEW Market Research (MR) is required to be conducted for all requirements. It will vary in detail on the dollar value and complexity of your requirement. Simply put, your role in supporting MR is to survey the marketplace and provide an analysis to help the Government define the requirement and the price that the Government would be willing to pay for that requirement. Even Federal Supply Schedule (FSS) or General Services Administration (GSA) actions require support of market research to ensure we know what we are buying before we try to buy it! MR gathers current data on existing market sectors to identify potential sources of supply, commercial product characteristics, market characteristics, commercial item standards and best practices, emerging technologies, and vendor capabilities, so that informed acquisition strategy decisions can be accomplished. MR is a process of exploration that will Government decisions surrounding your requirement. It is not a source selection process by which you are trying to pick your favorite vendor for your requirement. In the final analysis, we use the MR process to build a requirement that will support a competitive and fair acquisition! DISCUSSION Purpose To provide information about your requirement – is your description or Performance Work Statement clear and accurate? To demonstrate the capabilities of the firms in the marketplace – are there enough to support competition and what kinds/types are available? Specifically, test the Small Business firms capabilities to meet Federal goals for acquisition award To identify differences between requirements, (offering, form, fit, function) – does your item description or Performance Work Statement accurately capture what you want or are there other offerings available that you might want to include in your baseline? To identify price/cost levels & various levels of support or technical drivers and gain insight into the development of an Independent Government Estimate – is it affordable given your budget or do you need to tailor to accommodate? If you are doing a reacquisition, has the market for your requirement changed significantly to impact changing the way it should be acquired now compared to the way it was acquired previously? Process CAUTION: Please be clear to potential sources during this data gathering process that you are not obligating government resources or giving the impression that a contract award will be issued to a particular firm based on your MR activities! 1. Define The Requirement – What do you think you want to purchase and can you clearly state what it is? 2. Gather Historical Information – What have you purchased in the past – can you summarize the past acquisition history?
mr_primer_03_2010_af.docx