d. consensual e. convenience ANS: B This is the definition of secondary data. 25. Trade groups, commercial publications, and government departments can be used as sources of: a. secondary data b. consensual information c. primary data d. artificial intelligence e. marketing audits ANS: A Innumerable outside sources of secondary information trial, such as trade and industry associations, business periodicals, and government departments and agencies. 33. The research design specifies: a. follow-up procedures for the research b. the information that will be found c. how the report will be written d. how the information gathered will be used to predict external environmental changes e. the research questions to be answered ANS: E The research design specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed. 34. Information collected for the first time for the purpose of solving a particular problem under investigation is called _____ data. a. primary b. secondary c. dichotomous d. observation e. convenience ANS: A This is the definition of primary data. PTS: 1 REF: 142 OBJ: 09-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Research MSC: BLOOMS Knowledge 37. What is the chief advantage of primary data? a. Low cost compared to secondary data b. Relevance to the problem at hand c. Availability to any interested party for use d. Accessibility through computerized databases e. Avoiding interviewer biases ANS: B
d. consensual e. convenience ANS: B This is the definition of secondary data. 25. Trade groups, commercial publications, and government departments can be used as sources of: a. secondary data b. consensual information c. primary data d. artificial intelligence e. marketing audits ANS: A Innumerable outside sources of secondary information such as trade and industry associations, business periodicals, and government departments and agencies. 33. The research design specifies: a. follow-up procedures for the research b. the information that will be found c. how the report will be written d. how the information gathered will be used to predict external environmental changes e. the research questions to be answered ANS: E The research design specifies which research questions must be answered, how and when the data will be gathered, and how the data will be analyzed. 34. Information collected for the first time for the purpose of solving a particular problem under investigation is called _____ data. a. primary b. secondary c. dichotomous d. observation e. convenience ANS: A This is the definition of primary data. PTS: 1 REF: 142 OBJ: 09-3 TOP: AACSB Reflective Thinking KEY: CB&E Model Research MSC: BLOOMS Knowledge 37. What is the chief advantage of primary data? a. Low cost compared to secondary data b. Relevance to the problem at hand c. Availability to any interested party for use d. Accessibility through computerized databases e. Avoiding interviewer biases ANS: B trial,
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