Marketing Action Plan Promotion of the Improved Evidence of 10 hours benefits of NHS communication from three activities Athens NWAS LIS, e-mail directed at signature, promotion improved on website, new communication guides etc. of NHS Athens benefits Enlist the support Targeted messages to Evidence of 5 hours of Clinical encourage actions to Leadership team registration for NHS encourage the Athens among clinical promotion of staff NHS Athens Objective 4 - Create consistent messages about NWAS LIS, focusing on content and presentation, which can be delivered through all media. Commentary - This objective is directed at delivering consistent messages and achieving a consistent look and feel for NWAS LIS across different media. NWAS LIS exercises greater or lesser degree of control in social media, but can control the presentation of publication and presentations. Strategy Plan Measure Cost - Hours Create an NWAS LIS Review and collate Style guide is 5 hours style guide to create good aspects of complete a consistent NWAS LIS presentation and presentation message for NWAS LIS Roll out the NWAS Review and rewrite Evidence of 20 hours LIS style across guides, websites and consistent style existing websites publications using across NWAS LIS and publications style guide publications a brief Write rationale/sales Text is widely 3 hours explanation of pitch for the virtual displayed across virtual library / library services that all NWAS LIS librarian as encourages people communications consultant to get it touch. This is what we do this is how to access the Library.
Marketing Action Plan Promotion of the benefits of NHS Athens Improved communication from NWAS LIS, e-mail signature, promotion on website, new guides etc. Evidence of three activities directed at improved communication of NHS Athens benefits 10 hours Enlist the support of Clinical Leadership team Targeted messages to encourage registration for NHS Athens among clinical staff Evidence of actions to encourage the promotion of NHS Athens 5 hours Objective 4 - Create consistent messages about NWAS LIS, focusing on content and presentation, which can be delivered through all media. Commentary - This objective is directed at delivering consistent messages and achieving a consistent look and feel for NWAS LIS across different media. NWAS LIS exercises greater or lesser degree of control in social media, but can control the presentation of publication and presentations. Strategy Plan Measure Cost - Hours Create an NWAS LIS style guide to create a consistent presentation and message for NWAS LIS Review and collate good aspects of NWAS LIS presentation Style guide is complete 5 hours Roll out the NWAS LIS style across existing websites and publications Review and rewrite guides, websites and publications using style guide Evidence of consistent style across NWAS LIS publications 20 hours a brief explanation of virtual library / librarian as consultant Write rationale/sales pitch for the virtual library services that encourages people to get it touch. This is what we do this is how to access the Library. Text is widely displayed across all NWAS LIS communications 3 hours
NWAS%20LIS%20Marketing%20Strategy%202012%20v1.1.docx