5 Ramachandra Guha: Ecological History of HEMCHANDRACHARYA GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : M. (JOURNALISM) Course Code Semester : 4 MJMCO402ES TRADITIONAL COMMUNICATION (TDC) Course type : Elective subject Total Credit : 04 Teaching time Examination Marking scheme (hours) Theory Practical Internal External (hrs) (hrs) (Marks) (Marks) (Marks) 4 X 15 = 60 30 70 ( of 3 hrs) 100 Unit Marks Content Hrs. Credit No. No W +% 1 1.1 Traditional Media Nature Meaning Definition – – – – Historical Background Characteristics – – Classification of Formats Different Phases.. – 2 2.1 Traditional Media and Communication Models Folk Arts and Social – Perspectives Folk Arts and Religious – Communication. 3 3.1 Folk Arts in India Jatra Yakshagana Tamasha – – – Koodiayattam Palla Therkuttu Other Popular Folk – – Arts in Different Regions, Folk Formats in Gujarat – Origin and Growth Dandia Street Plays (Sheri – Natak ). 4 4.1 Folk Arts and Political Communication Traditional – Media in Health Education and Communication Folk – Media in Promoting Tourism Environ - Change – Agents Media and Social Relevance. –Traditional Reference books :- No. Book Name 1 Dr. N. Usha Rani: Folk for Development. 2 Ranganath H.K: Folk & Communication. 3 Parmar: Traditional Folk Songs. 4 Durgadas Mukhopadhya: Folk Arts and Social Com municati
5 Ramachandra Guha: Ecological History of HEMCHANDRACHARYA GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : M. (JOURNALISM) Course Code MJMCO402ES Semester : 4 TRADITIONAL COMMUNICATION (TDC) Course type : Elective subject Total Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) (Marks) 4 X 15 = 60 30 70 ( of 3 hrs) 100 Unit No. No Content Hrs. Marks W +% Credit 1 1.1 Traditional Media – Nature – Meaning – Definition – Historical Background – Characteristics – Classification of Formats – Different Phases.. 2 2.1 Traditional Media and Communication Models – Folk Arts and Social Perspectives – Folk Arts and Religious Communication. 3 3.1 Folk Arts in India – Jatra Yakshagana – Tamasha – Koodiayattam – Palla Therkuttu – Other Popular Folk Arts in Different Regions, Folk Formats in Gujarat – Origin and Growth – Dandia Street Plays (Sheri Natak ). 4 4.1 Folk Arts and Political Communication – Traditional Media in Health Education and Communication – Folk Media in Promoting Tourism – Environ - Change Agents –Traditional Media and Social Relevance. Reference books :- No. Book Name 1 Dr. N. Usha Rani: Folk for Development. 2 Ranganath H.K: Folk & Communication. 3 Parmar: Traditional Folk Songs. 4 Durgadas Mukhopadhya: Folk Arts and Social Com municati
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