Communication Plan Target Audience - Feedlot Producers News articles: Alberta Beef and Western Producer (articles on program, why, benefits, where to get more info….), Canadian Cattlemen (series of educational articles on program general on benefits of – program and what it is, where to get more info, and series of articles by assessment section describing requirements within each section) Provincial feeder association newsletter articles e.g. Ringside Provincial feeder association websites with linkages to NCFA website with information on program e.g. assessment document, generic templates for protocols, power point training presentations, program training certification… Promotional Brochure Handout printed for handout and on NCFA and provincial feeder – association websites Summarizes program benefits and requirements Give to Provincial Associations to mail out to their members and give at producer meetings Get communication firm to professionally develop with Joyce e.g. Woodruff (Susan Groeneveld) costs? – Work through feedlot veterinarians and nutritionists to get the word out and to encourage them to help their clients implement program requirements (see communication plan below) Through SPCA and NFACC and provincial FAC e.g. AFAC newsletters and presentations at – annual conventions can develop these so 1st article on general program/benefits/where to get – more information, and then next series of articles on specific sections of the program ACFA field rep Ernie Kimak to help increase awareness can handout NCFA promotional – – – brochure on program and tell people where to get more information on NCFA website and to work with their vet/nutritionist NCFA webinars with linkages to provincial feeder association Can be broken into sections with different experts knowledgeable on program giving the E.g. reason for program, benefits, why get involved Bryan, John Schooten, and – our packer reps and Geoff (SPCA) Breakdown by sections e.g. Facilities Karen, Transport Jennifer… (could do – – with PAACO section writers if willing) These persons would develop a power point presentation with voice over and then give it live at set date/time and then have it available on NCFA website later for use by others whenever. Webinars could be then kept on NCFA website for others to look at later Producer conventions get the word out, promotional brochure handout, summary – presentation at general meetings (with pre-convention training seminars on full program – requirements)
Communication Plan Target Audience - Feedlot Producers News articles: Alberta Beef and Western Producer (articles on program, why, benefits, where to get more info….), Canadian Cattlemen (series of educational articles on program – general on benefits of program and what it is, where to get more info, and series of articles by assessment section describing requirements within each section) Provincial feeder association newsletter articles e.g. Ringside Provincial feeder association websites with linkages to NCFA website with information on program e.g. assessment document, generic templates for protocols, power point training presentations, program training certification… Promotional Brochure Handout – printed for handout and on NCFA and provincial feeder association websites Summarizes program benefits and requirements Give to Provincial Associations to mail out to their members and give at producer meetings Get communication firm to professionally develop with Joyce e.g. Woodruff (Susan Groeneveld) – costs? Work through feedlot veterinarians and nutritionists to get the word out and to encourage them to help their clients implement program requirements (see communication plan below) Through SPCA and NFACC and provincial FAC e.g. AFAC – newsletters and presentations at annual conventions – can develop these so 1st article on general program/benefits/where to get more information, and then next series of articles on specific sections of the program ACFA field rep – Ernie Kimak – to help increase awareness – can handout NCFA promotional brochure on program and tell people where to get more information on NCFA website and to work with their vet/nutritionist NCFA webinars with linkages to provincial feeder association Can be broken into sections with different experts knowledgeable on program giving the E.g. reason for program, benefits, why get involved – Bryan, John Schooten, and our packer reps and Geoff (SPCA) Breakdown by sections e.g. Facilities – Karen, Transport – Jennifer… (could do with PAACO section writers if willing) These persons would develop a power point presentation with voice over and then give it live at set date/time and then have it available on NCFA website later for use by others whenever. Webinars could be then kept on NCFA website for others to look at later Producer conventions – get the word out, promotional brochure handout, summary presentation at general meetings (with pre-convention training seminars – on full program requirements)
NCFA-Communication-and-Training-Plan-for-Feedlot-Animal-Care-Assessment-Program-March-20-2016.docx