Conservation Campaign Rubric CATEGORY 4 3 2 1 Content- Explains where Explains and Explains where Attempt to Wildlife Biology and why it why it migrates, and why it explain migration migrates, AND AND explains migrates but does and role in food explains role role in food web not sufficiently web may be species plays in with 1 detail explain its role in limited food web and why the food web species is important to food web with at least 2 specific details Content- Clearly explains Identifies Identifies Attempts to Environmental problems and problems and problems and explain problems Science challenges challenges challenges but and challenges species faces due species faces may not clearly and may not link to global changes due to global connect to global to global changes changes changes Content- Explains what is Explains what is Explains what is Attempt to Conservation being done to being done with being done with 1 explain may be help species 2 details and detail and limited and survive now with evidence of evidence of some lacking research at least 3 research research accurate details and evidence of research Creativity and Product grabs Product engages Product Product lacks Originality audience with the audience demonstrates creativity (Marketing unexpected and with imaginative some imagination Director) novel techniques design elements and may attempt demonstrating which enhance to engage creativity, the original idea audience originality, and or message imagination Effectiveness of Product makes Product makes a Product argues Link between Message will convincing good argument for addressing addressing – audience be argument, will for addressing global change global change motivated to motivate global change issues, but weak issues and addressing global audience to issues for the link between that improvement of change issues address global sake of species and species species condition and/or change change issues to conservation, but condition; unlikely is not brought their behavior? improve life of the may not motivate to motivate out; product will species audience audience not motivate audience Conventions of There are no There are 1-2 There are 3-4 There are more grammatical grammatical grammatical than 4 English mistakes. mistakes. mistakes. grammatical mistakes.
Conservation Campaign Rubric CATEGORY 4 3 2 1 Content- Wildlife Biology Explains where and why it migrates, AND explains role species plays in food web and why species is important to food web with at least 2 specific details Explains and why it migrates, AND explains role in food web with 1 detail Explains where and why it migrates but does not sufficiently explain its role in the food web Attempt to explain migration and role in food web may be limited Content- Environmental Science Clearly explains problems and challenges species faces due to global changes Identifies problems and challenges species faces due to global changes Identifies problems and challenges but may not clearly connect to global changes Attempts to explain problems and challenges and may not link to global changes Content- Conservation Explains what is being done to help species survive now with at least 3 accurate details and evidence of research Explains what is being done with 2 details and evidence of research Explains what is being done with 1 detail and evidence of some research Attempt to explain may be limited and lacking research Creativity and Originality (Marketing Director) Product grabs audience with unexpected and novel techniques demonstrating creativity, originality, and imagination Product engages the audience with imaginative design elements which enhance the original idea or message Product demonstrates some imagination and may attempt to engage audience Product lacks creativity Effectiveness of Message – will audience be motivated to addressing global change issues and/or change their behavior? Product makes convincing argument, will motivate audience to address global change issues to improve life of the species Product makes a good argument for addressing global change issues for the sake of species conservation, but may not motivate audience Product argues for addressing global change issues, but weak link between that and species condition; unlikely to motivate audience Link between addressing global change issues and improvement of species condition is not brought out; product will not motivate audience Conventions of English There are no grammatical mistakes. There are 1-2 grammatical mistakes. There are 3-4 grammatical mistakes. There are more than 4 grammatical mistakes.
Migration%20Task%20RUBRIC.docx