You can buy an access code packaged with a print copy of your textbook from the OSU bookstore or you can buy access directly from the Publisher’s website with a credit card or PayPal account. Buying directly from Pearson is much cheaper! If you decide to go this route, once you buy your MyMarketingLab access code, you will be given the option to then buy an eTextbook (instead of a print copy) or a 3-hole punched, Loose-Leaf print textbook (this is also known as a “Print Upgrade”). Purchase Option A: The Less Expensive Option Direct from Pearson, the Publisher – Go to Click in the block “Student” “Register” paul48019 When asked for the Course ID, enter If you like to buy the eText, click the option that includes the eText (this costs $99.95). If you would like to buy the Loose-Leaf print version (some students prefer this to the eText), click the option for MyMarketingLab access only (this costs $50). After you click this, you will have the opportunity to buy the Loose-Leaf print version of the text and have it mailed to you for an additional $52.50. Purchase Option B: The More Expensive Option Through the OSU Bookstore – ISBN-13: 9780133973303 1 MyMarketingLab 3-hole punched, ~ $208.93 Access + Loose-Leaf Textbook ISBN-13: 9780133862096 2 MyMarketingLab eTextbook ~ $114.00 Access + USED COPIES OF THE TEXT ARE AVAILABLE ONLINE FROM AMAZON AND OTHERS. THE 15TH EDITION IS AT LEAST 90% THE SAME, THE 14TH EDITION AT LEAST 80% THE SAME AS THE MOST RECENT 16TH EDITION.
You can buy an access code packaged with a print copy of your textbook from the OSU bookstore or you can buy access directly from the Publisher’s website with a credit card or PayPal account. Buying directly from Pearson is much cheaper! If you decide to go this route, once you buy your MyMarketingLab access code, you will be given the option to then buy an eTextbook (instead of a print copy) or a 3-hole punched, Loose-Leaf print textbook (this is also known as a “Print Upgrade”). Purchase Option A: The Less Expensive Option – Direct from Pearson, the Publisher Go to Click “Student” in the “Register” block When asked for the Course ID, enter paul48019 If you like to buy the eText, click the option that includes the eText (this costs $99.95). If you would like to buy the Loose-Leaf print version (some students prefer this to the eText), click the option for MyMarketingLab access only (this costs $50). After you click this, you will have the opportunity to buy the Loose-Leaf print version of the text and have it mailed to you for an additional $52.50. Purchase Option B: The More Expensive Option – Through the OSU Bookstore 1 ISBN-13: 9780133973303 MyMarketingLab Access + 3-hole punched, Loose-Leaf Textbook ~ $208.93 2 ISBN-13: 9780133862096 MyMarketingLab Access + eTextbook ~ $114.00 USED COPIES OF THE TEXT ARE AVAILABLE ONLINE FROM AMAZON AND OTHERS. THE 15TH EDITION IS AT LEAST 90% THE SAME, THE 14TH EDITION AT LEAST 80% THE SAME AS THE MOST RECENT 16TH EDITION.
ml3250_friday_syllabus_sp17.docx