Henan University of Technology Transfer Abroad Undergraduate Programme Module Implementation Plan MODULE: MKT-201 Basics of Consumer Research and Consumer LECTURER: Peter Rumble Behaviour MKT-202 Consumer Psychology and Consumer Analysis INTAKE: 2015 SEMESTER: 6 ACTIVITY Lecture, presentation, quiz, exam, workshop TYPES: Start Date: March 5, 2018 End Date: March 30, 2018 Academic Module Lecture Tutorial Year Semester Module Name Credits Weeks weeks Code hours/week hours/week Basics of Consumer Week 1~4 MKT-201 Research and Consumer 10 Mon ~Fri Mon ~ Fri III Behaviour 4 0800~1130 1430-1530 Consumer Psychology MKT-202 10 and Consumer Analysis Course Detail: To give students a clear understanding of the consumer aspects of marketing, how psychological concepts and culture impact upon this area. The key models of consumer behaviour will be covered, along with consumer research techniques. Case studies from a range of markets will be used to highlight implementation, practical aspects and be contextualised in terms of marketing strategy. A major theme will be the key changes taking place particularly from a Chinese perspective. Tutorials will be based around a full appreciation of contemporary Journal and Internet articles Such as The 30 Elements of Value, Consumers - Doing it – “Chinese their way” and A Guide to Social Class in Modern China, the Hidden Persuaders, China Skinny- web newsletter and selected case studies from the course text. The text China’s Super Consumers Chan & Zakkour 2008, will also be used. Assessment There will be group assignments for both modules and one final examination to cover each module in two discrete parts.
Henan University of Technology Transfer Abroad Undergraduate Programme Module Implementation Plan MODULE: MKT-201 Basics of Consumer Research and Consumer Behaviour MKT-202 Consumer Psychology and Consumer Analysis LECTURER: Peter Rumble INTAKE: 2015 SEMESTER: 6 ACTIVITY TYPES: Lecture, presentation, quiz, exam, workshop Start Date: March 5, 2018 End Date: March 30, 2018 Year Semester Academic weeks Module Code Module Name Credits Lecture hours/week Tutorial hours/week Weeks III Week 1~4 MKT-201 Basics of Consumer Research and Consumer Behaviour 10 Mon ~Fri 0800~1130 Mon ~ Fri 1430-1530 4 MKT-202 Consumer Psychology and Consumer Analysis 10 Course Detail: To give students a clear understanding of the consumer aspects of marketing, how psychological concepts and culture impact upon this area. The key models of consumer behaviour will be covered, along with consumer research techniques. Case studies from a range of markets will be used to highlight implementation, practical aspects and be contextualised in terms of marketing strategy. A major theme will be the key changes taking place particularly from a Chinese perspective. Tutorials will be based around a full appreciation of contemporary Journal and Internet articles – Such as The 30 Elements of Value, “Chinese Consumers - Doing it their way” and A Guide to Social Class in Modern China, the Hidden Persuaders, China Skinny- web newsletter and selected case studies from the course text. The text China’s Super Consumers Chan & Zakkour 2008, will also be used. Assessment There will be group assignments for both modules and one final examination to cover each module in two discrete parts.
MKT-201-202-MIP_2018_final.docx