Annex 1: Communication Planning with a Risk-Informed Approach Audience Risks Aim How What Message Themes Prioritisation for (supporting/reference (Need to know OPV Switch documents) information) communications Policy makers, Limited detailed OPV Switch OPV switch is part Administrators knowledge about introductory of the Polio Manage national Switch timelines materials Endgame Strategic communications Planning & and milestones Switch Plan plan coordination Very accessible to communications Timelines Manage potential meeting. media planning guide and Information HIGH risks and take lead Orientations and template related to supply on AEFI briefings Issues management assessment, communications and guide for monitoring and OPV switch logistics Limited Inform/equip Planning & Stakeholder Role in Paediatricaians, engagement from national experts successful coordination information pack: Physicians Government and and influencers implementation meetings, adaptable partners leading of OPV switch. orientations and Powerpoint, fact to confusion Switch timelines briefings, sheet take-away OPV switch Outreach to timelines private sector HIGH (synchronization), and professional and associations compromising routine immunisation and polio eradication efforts Health workers Unaware of Switch Frontline Training sessions Health worker Roles and implementers responsibilities in vaccine training modules on informed and Switch HIGH management OPV Switch equipped for implementation protocols Job Aid
Annex 1: Communication Planning with a Risk-Informed Approach Audience Risks Aim How What (supporting/reference documents) Message Themes (Need to know information) Prioritisation for OPV Switch communications Policy makers, Administrators Limited detailed knowledge about Switch timelines and milestones Very accessible to media Manage national communications plan Manage potential risks and take lead on AEFI communications Planning & coordination meeting. Orientations and briefings OPV Switch introductory materials Switch communications planning guide and template Issues management and guide for OPV switch OPV switch is part of the Polio Endgame Strategic Plan Timelines Information related to supply assessment, monitoring and logistics HIGH Paediatricaians, Physicians Limited engagement from Government and partners leading to confusion OPV switch timelines (synchronization), and compromising routine immunisation and polio eradication efforts Inform/equip national experts and influencers Planning & coordination meetings, orientations and briefings, Outreach to private sector and professional associations Stakeholder information pack: adaptable Powerpoint, fact sheet take-away Role in successful implementation of OPV switch. Switch timelines HIGH Health workers Unaware of Switch vaccine management protocols Frontline implementers informed and equipped for Training sessions Health worker training modules on OPV Switch Job Aid Roles and responsibilities in Switch implementation HIGH
OPV_Switch-communications_planning_guide.docx