Please describe, as specifically as possible, the audiences you think will be interested in your book: Primary Market (those audiences you feel need this book): Secondary Market (those audiences with an occasional need for this book): Please list the titles of typical courses that would use your book and at what level are they taught? Why will someone want to adopt your book for their course? What price do you feel the target market would consider fair for your book? If it is a research-level book, what are the research areas of the people who will be interested and the most important associations/scholarly societies/professional organizations/companies to which it should be marketed? Please list key journals your intended audiences read and major conferences in this field they attend (for marketing/promotion purposes): COMPETITION What is, in your opinion, the best book available in this area? Please also list any other similar or competing titles in the field. Why will your book be better: new topics, different approach, level? will send your proposal to a number of key contacts in your field for their opinion on the market and planned content. If you would like to suggest reviewers, please list names and e-mail addresses here. Thank you for taking the time to complete this form. Please return to: Susan Singer | Series Editor, ASPB/Wiley-Blackwell Plant Biology Series
Please describe, as specifically as possible, the audiences you think will be interested in your book: Primary Market (those audiences you feel need this book): Secondary Market (those audiences with an occasional need for this book): Please list the titles of typical courses that would use your book and at what level are they taught? Why will someone want to adopt your book for their course? What price do you feel the target market would consider fair for your book? If it is a research-level book, what are the research areas of the people who will be interested and the most important associations/scholarly societies/professional organizations/companies to which it should be marketed? Please list key journals your intended audiences read and major conferences in this field they attend (for marketing/promotion purposes): COMPETITION What is, in your opinion, the best book available in this area? Please also list any other similar or competing titles in the field. Why will your book be better: new topics, different approach, level? will send your proposal to a number of key contacts in your field for their opinion on the market and planned content. If you would like to suggest reviewers, please list names and e-mail addresses here. Thank you for taking the time to complete this form. Please return to: Susan Singer | Series Editor, ASPB/Wiley-Blackwell Plant Biology Series
New_Book_Proposal_Form_ASPB.docx