Who indirectly influences people who are directly affected by maternal, newborn, and statistics data, health services child mortality (e.g., ministries and policymakers, education, agriculture, gender and records) children’s services, culture, religion, and social services)? Donor reports How should we segment our population(s) of interest and use our resources to address the primary and secondary populations? Primary Sources: What is the current level of knowledge, attitudes, perceptions (susceptibility, severity, Household/community survey safety of prevention/treatment methods), and practices (including traditional) for Focus group discussion each participant group? In-depth interviews What is the degree of readiness to change? Social mapping What misinformation or rumors exist among your population of interest about Social network survey MNCHN at the different stages of the life cycle? SWOT analysis What are the challenges that people face in trying to implement the desired Direct observation behaviours? (Prioritize those challenges and categorize by social, economic, political, cultural, physical.) What do the participant groups want to know how to prevent maternal, newborn, and child deaths? or from whom do the participant groups get their information about the problem or similar health issues? Who are the opinion leaders/ influential persons in each of the participant groups with regard to the problem? What communication approaches and channels would be most efficient/effective in reaching the participant group to change KAP, self/collective efficacy, etc.? What are the social and media habits of the intended participants groups? How will the participant groups be involved in developing the interventions to address the problem? Existing Programmes and Policies Secondary Sources: What current or recent programmes exist that address the problem with your Policy briefings/reports intended participant groups? Government reports What are the current policies related to the problem? Donor reports Primary Sources: Inventory of organizations/programmes working in same or related
Who indirectly influences people who are directly affected by maternal, newborn, and child mortality (e.g., ministries and policymakers, education, agriculture, gender and children’s services, culture, religion, and social services)? How should we segment our population(s) of interest and use our resources to address the primary and secondary populations? What is the current level of knowledge, attitudes, perceptions (susceptibility, severity, safety of prevention/treatment methods), and practices (including traditional) for each participant group? What is the degree of readiness to change? What misinformation or rumors exist among your population of interest about MNCHN at the different stages of the life cycle? What are the challenges that people face in trying to implement the desired behaviours? (Prioritize those challenges and categorize by social, economic, political, cultural, physical.) What do the participant groups want to know how to prevent maternal, newborn, and child deaths? or from whom do the participant groups get their information about the problem or similar health issues? Who are the opinion leaders/ influential persons in each of the participant groups with regard to the problem? What communication approaches and channels would be most efficient/effective in reaching the participant group to change KAP, self/collective efficacy, etc.? What are the social and media habits of the intended participants groups? How will the participant groups be involved in developing the interventions to address the problem? statistics data, health services records) Donor reports Primary Sources: Household/community survey Focus group discussion In-depth interviews Social mapping Social network survey SWOT analysis Direct observation Existing Programmes and Policies What current or recent programmes exist that address the problem with your intended participant groups? What are the current policies related to the problem? Secondary Sources: Policy briefings/reports Government reports Donor reports Primary Sources: Inventory of organizations/programmes working in same or related
Module_3_MNCHN_Guide.docx