relation to interpretation and display Review temporary Annual visitor figures Mhairi Cross Jan 2017 £50 exhibition space in the (visit in person, virtual Ellie Swinbank museum and consider visits etc.) Fred Harrison options for a new space Review and standardise Annual visitor figures Lauren Elliot March 2016 £400 the recording of visitor (visit in person, virtual Robin Robertson figures visits etc.) Implement Electronic Annual visitor figures Lauren Elliot March 2016 £3000 Point of Sale System (visit in person, virtual (EPOS) to help track visits etc.) audience information Commission and Annual visitor figures Lauren Elliot Nov 2016 £3000 conduct an audience (visit in person, virtual Robin Robertson development report to visits etc.) establish visitor profile Review the tour offer in Annual visitor figures Robin Robertson and April 2016 £200 the museum to respond (visit in person, virtual Tour Guides to diverse visitor profile visits etc.) Develop tour offer and Annual visitor figures Robin Robertson and April 2016 £2000 increase options in person, virtual Tour Guides available to the public visits etc.) Develop and Annual visitor figures Gillian Rankin March 2016 £500 advertising campaign in person, virtual for features in the visits etc.) press, specialist publications and media (TV, radio) Develop and expand Annual visitor figures Gillian Rankin Sept 2016 £10,000 the museums (visit in person, virtual Education Officer promotional activities visits etc.)
relation to interpretation and display Review temporary exhibition space in the museum and consider options for a new space Annual visitor figures (visit in person, virtual visits etc.) Mhairi Cross Ellie Swinbank Fred Harrison Jan 2017 £50 Review and standardise the recording of visitor figures Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson March 2016 £400 Implement Electronic Point of Sale System (EPOS) to help track audience information Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot March 2016 £3000 Commission and conduct an audience development report to establish visitor profile Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson Nov 2016 £3000 Review the tour offer in the museum to respond to diverse visitor profile Annual visitor figures (visit in person, virtual visits etc.) Robin Robertson and Tour Guides April 2016 £200 Develop tour offer and increase options available to the public Annual visitor figures in person, virtual visits etc.) Robin Robertson and Tour Guides April 2016 £2000 Develop and advertising campaign for features in the press, specialist publications and media (TV, radio) Annual visitor figures in person, virtual visits etc.) Gillian Rankin March 2016 £500 Develop and expand the museums promotional activities Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin Education Officer Sept 2016 £10,000
NMMS%20Strategic%20Plan%202015%20-%2018%20APPROVED.docx