Identify and apply the appropriate marketing tactics and communication tools Time Topic / Description Exercises/Assignments Materials Responsible Party Breakfast Moral Support Sign-in sheet/nametags Program 8:00 – Manager 8:30 BAs Welcome Overview PP Deck TN: Mod 6 Overview Lead Faculty 8:30 – Introduction of Mod PP: Mod 6 Overview 9:00 Faculty Marketing for Growth: Develop Your 6.2 Mod Faculty Core Customer TN: Who is Your Profiles PP6.2 9:00 – Customer? SH: Prework Core 10:00 Customer Profile, Exercise 6.2.1, 6.2.2 Marketing for Growth: Revisit Mod 2 competitive TN: 6.3 Mod Faculty 9:45 What is Your landscape exercise; Market PP: 6.3 – 10:15 Competitive Differentiation SH: Exercise 6.3.1, 6.3.2 Advantage? 10:15 – BREAK 10:30 Marketing for Growth: Develop CVP TN: 6.4 Mod Faculty 10:30 – Your Communication PP: 6.4 11:45 SH Exercise 6.4.1 Marketing for Growth: Customer Purchase Process TN: 6.5 11:45 – Creating for PP6.5 12:45 Customers SH Exercise 6.5_1 12:45 Social Media Panel TN: Social Media Panel Mod Faculty – 2:25 SH: None MODULE 6: Marketing and Selling Delivery Team Overview Learning Objectives: Identify and evaluate appropriate marketing strategies based on opportunities Understand the value you create for your customer and channel partners
Identify and apply the appropriate marketing tactics and communication tools Time Topic / Description Exercises/Assignments Materials Responsible Party 8:00 – 8:30 Breakfast Moral Support Sign-in sheet/nametags Program Manager BAs 8:30 – 9:00 Welcome Introduction of Mod Faculty Overview PP Deck TN: Mod 6 Overview PP: Mod 6 Overview Lead Faculty 9:00 – 10:00 Marketing for Growth: Who is Your Customer? Develop Your Core Customer Profiles TN: 6.2 PP6.2 SH: Prework Core Customer Profile, Exercise 6.2.1, 6.2.2 Mod Faculty 9:45 – 10:15 Marketing for Growth: What is Your Competitive Advantage? Revisit Mod 2 competitive landscape exercise; Market Differentiation TN: 6.3 PP: 6.3 SH: Exercise 6.3.1, 6.3.2 Mod Faculty 10:15 – 10:30 BREAK 10:30 – 11:45 Marketing for Growth: Your Communication Develop CVP TN: 6.4 PP: 6.4 SH Exercise 6.4.1 Mod Faculty 11:45 – 12:45 Marketing for Growth: Creating for Customers Customer Purchase Process TN: 6.5 PP6.5 SH Exercise 6.5_1 12:45 – 2:25 Social Media Panel TN: Social Media Panel SH: None Mod Faculty MODULE 6: Marketing and Selling Delivery Team Overview Learning Objectives: Identify and evaluate appropriate marketing strategies based on opportunities Understand the value you create for your customer and channel partners
Mod%206%20Faculty%20Guidebook%20October%202016%281%29.docx