Outline the steps and methods in the marketing Friday Lecture 3 hr Marketing: Managing Profitable Customer Relationships Chapter 1 Able to define directed reading from April 10 marketing & chapter steps in the (for all tutorial marketing sessions process Explain Tutorial 1hr Marketing: Managing Profitable Customer Relationships: Discussing the importance of concepts customers, and markets Identify elements of Week 02 marketing strategy Monday Lecture 3 hr Consumer Markets and Consumer Behavior Chapter 5 & 6 Able to define directed reading from 13 Business Markets and Business Buyer Behavior business markets chapter & explain how (for all tutorial from sessions consumer markets Identify major Tutorial 1hr Business Markets and Business Behavior: Discussing the concepts factors that influence consumer & business buyer Behavior List and identify steps in business buying process Lecture 3 hr Customer-Driven Marketing Strategy: Creating Value for Target Chapter 7 Define market directed reading from Tuesday Customers segmentation, chapter April 14 targeting, (for all tutorial differentiation sessions and positioning Understand major bases for Tutorial 1hr Customer-Driven Marketing Strategy: Creating for Target segmenting Customers: Discussing the concepts markets Able to discuss how firms position products for competitive advantage Wednesday Lecture 3 hr Customer-Driven Marketing Strategy April 15
Outline the steps and methods in the marketing Friday April 10 Lecture 3 hr Marketing: Managing Profitable Customer Relationships Chapter 1 Able to define marketing & steps in the marketing process Explain importance of customers, and markets Identify elements of marketing strategy directed reading from chapter (for all tutorial sessions Tutorial 1hr Marketing: Managing Profitable Customer Relationships: Discussing the concepts Week 02 Monday 13 Lecture 3 hr Consumer Markets and Consumer Behavior Business Markets and Business Buyer Behavior Chapter 5 & 6 Able to define business markets & explain how from consumer markets Identify major factors that influence consumer & business buyer Behavior List and identify steps in business buying process directed reading from chapter (for all tutorial sessions Tutorial 1hr Business Markets and Business Behavior: Discussing the concepts Tuesday April 14 Lecture 3 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7 Define market segmentation, targeting, differentiation and positioning Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1hr Customer-Driven Marketing Strategy: Creating for Target Customers: Discussing the concepts Wednesday April 15 Lecture 3 hr Customer-Driven Marketing Strategy
MKT-101-102-Marketing-MIP-HAUT-2015-Final.docx