Week 11 Evaluation Prof. Tejinder Sharma MC 401 IT and E-Commerce Week 1 Introduction to E-commerce: Meaning of electronic commerce, business applications of e-commerce, comparison with traditional commerce; Week 2 Business models in E-commerce e-shops, e-procurement, e-auctions, value chain – integrators, Week 3 information brokerage, telecommunication, collaboration platforms, etc.; Week 4 Electronic payment system; Week 5 E-Banking operations. Online fund transfer RTGC, ATM, etc., Online share –concept, – market operations. Week 6 Online marketing, Web-based advertising concept, advantages; Types of online – advertisements; Search engine as an advertising media, search engine optimisation – – concept and techniques; Week 7 Email marketing; Social Networking and marketing promotion, opinion – formulation, etc.; Viral Marketing, Week 8 E-retailing-concept, advantages, limitations; CRM and Week 9 Information Technology, Tools to conducting online research secondary research, – online focus groups, web based surveys, data mining from social networking sites; Cloud computing – Week 10 Concept, uses in business; Enterprise Resource Planning; Security issues in e-commerce - Online frauds, Privacy issues; Week 11 Cyber laws including Information Technology Act.; Evaluation Prof. Tejinder Sharma
Week 11 Evaluation Prof. Tejinder Sharma MC 401 IT and E-Commerce Week 1 Introduction to E-commerce: Meaning of electronic commerce, business applications of e-commerce, comparison with traditional commerce; Week 2 Business models in E-commerce – e-shops, e-procurement, e-auctions, value chain integrators, Week 3 information brokerage, telecommunication, collaboration platforms, etc.; Week 4 Electronic payment system; Week 5 E-Banking –concept, operations. Online fund transfer – RTGC, ATM, etc., Online share market operations. Week 6 Online marketing, Web-based advertising – concept, advantages; Types of online advertisements; Search engine – as an advertising media, search engine optimisation – concept and techniques; Week 7 Email marketing; Social Networking and marketing – promotion, opinion formulation, etc.; Viral Marketing, Week 8 E-retailing-concept, advantages, limitations; CRM and Week 9 Information Technology, Tools to conducting online research – secondary research, online focus groups, web based surveys, data mining from social networking sites; Cloud computing – Week 10 Concept, uses in business; Enterprise Resource Planning; Security issues in e-commerce - Online frauds, Privacy issues; Week 11 Cyber laws including Information Technology Act.; Evaluation Prof. Tejinder Sharma