326. The two major aspects of the evaluation phase of the strategic marketing process are (p. 41) Evaluation, the third phase of the strategic marketing process, requires the marketing manager to (1) compare the results of the marketing program with the goals in the written plans to identify deviations and (2) act on these deviations - exploiting positive deviations and correcting negative ones. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 02-07 Discuss how managers identify and act on deviations from plans. Level of Difficulty: 2 Medium Topic: Evaluation phase 327. The actions taken during the evaluation phase of the strategic marketing process include: (1) (p. 41) __________ and (2) correct negative deviations and exploit positive ones. The actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) exploit positive deviations and correct negative ones. AACSB: Analytical Thinking
326. (p. 41) The two major aspects of the evaluation phase of the strategic marketing process are Evaluation, the third phase of the strategic marketing process, requires the marketing manager to (1) compare the results of the marketing program with the goals in the written plans to identify deviations and (2) act on these deviations - exploiting positive deviations and correcting negative ones. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 02-07 Discuss how managers identify and act on deviations from plans. Level of Difficulty: 2 Medium Topic: Evaluation phase 327. (p. 41) The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) correct negative deviations and exploit positive ones. The actions taken during the evaluation phase of the strategic marketing process include: (1) compare results with plans to identify deviations and (2) exploit positive deviations and correct negative ones. AACSB: Analytical Thinking