Marketing pages In what magazines would you Environment,” 58-77. advertise to appeal to this target market? Chapter and Social 4, “Ethical Responsibility in Marketing,” Working individually, prepare a pages 78-93. page, handwritten summary of today’s class discussion and submit it for Lesson Presentation: Complete grading. You may add new thoughts or the following: your perspective on the discussion if Discuss the presentation for desired. Assure that your work is neat Week 2, “Developing Successful and legible. Marketing and organizational Strategies.” Discuss the presentation for Week 2, the “Scanning Marketing Environment.” Discuss the presentation for Week 2, and Social “Ethical Responsibility in Marketing.” Part 2 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze the Describe the This week's learning activities are (35 points) Individual Work marketing implementation important, as you will use them to In this activity you will complete the process and evaluation complete the individual marketing plan next step in creating your marketing phases of the assignment. In particular, you will plan. Please follow the directions in strategic learn how to construct a mission Week One and reference the marketing marketing statement, marketing goals, and a plan outline located between pages process SWOT analysis. of the textbook entitled “Building An Effective Marketing Plan.” Summarize the Reading: In Marketing: The Core, importance of a review: After reading and reviewing Chapters mission Chapter 2, 2-4, and the on “Developing Successful Sample Marketing Plan statement to an Marketing and Organizational page 44 of your textbook, complete the organization pages 20-57. following: Strategies,” Chapter 3, the “Scanning Demonstrate the Marketing pages Write a mission statement (25 Environment,” components of a 58-77. words or less). marketing plan Chapter 4, and Social List three nonfinancial and three “Ethical Responsibility in financial goals. Marketing,” pages 78-93. Describe your competitive advantage. Complete Lesson Presentation: Complete a SWOT analysis. the following: This section of your marketing Visit the Web site BPlans.com to plan should be one to two pages. learn how to construct a SWOT analysis. Prepare your work as instructed in Week 1. Submit your individual work Preparation for Week 3: In at the beginning of Week 3. read: Marketing: The Core,
Marketing Environment,” pages 58-77. Chapter 4, “Ethical and Social Responsibility in Marketing,” pages 78-93. Lesson Presentation: Complete the following: Discuss the presentation for Week 2, “Developing Successful Marketing and organizational Strategies.” Discuss the presentation for Week 2, “Scanning the Marketing Environment.” Discuss the presentation for Week 2, “Ethical and Social Responsibility in Marketing.” In what magazines would you advertise to appeal to this target market? Working individually, prepare a handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze the marketing process Describe the implementation and evaluation phases of the strategic marketing process Summarize the importance of a mission statement to an organization Demonstrate the components of a marketing plan This week's learning activities are important, as you will use them to complete the individual marketing plan assignment. In particular, you will learn how to construct a mission statement, marketing goals, and a SWOT analysis. Reading: In Marketing: The Core, review: Chapter 2, “Developing Successful Marketing and Organizational Strategies,” pages 20-57. Chapter 3, “Scanning the Marketing Environment,” pages 58-77. Chapter 4, “Ethical and Social Responsibility in Marketing,” pages 78-93. Lesson Presentation: Complete the following: Visit the Web site BPlans.com to learn how to construct a SWOT analysis. Preparation for Week 3: In Marketing: The Core, read: Individual Work (35 points) In this activity you will complete the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline located between pages of the textbook entitled “Building An Effective Marketing Plan.” After reading and reviewing Chapters 2-4, and the Sample Marketing Plan on page 44 of your textbook, complete the following: Write a mission statement (25 words or less). List three nonfinancial and three financial goals. Describe your competitive advantage. Complete a SWOT analysis. This section of your marketing plan should be one to two pages. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 3. page,