Global in perspective (valueoptions.com, 2013, p.4) Overall, this generation tends to prefer the fast paced environment combined with an efficient work ethic. Generation Y workers have grown up in an era of technology. They have always been exposed to cable television, cellular phones, pagers, answering machines, laptop computers, and video games. Technological advancements in real-time media and communication drive their expectation for immediacy (valueoptions.com, 2013, p.4). Since Generation Y lives in such a rapidly changing world, they must always keep up with the latest trends, while also saving their income. offerings of high Qdoba’s quality and quick service food have proved to be a reason customers continue to patronize the establishment. They want to see a lot of value in a product for a small amount of money. Targeting and Promoting: With Generation Y's "addiction" to the newest technological advances, we find that they will respond the most to if they are targeted via social media (Shoebridge, 2006, p. 5). Social media promotions have had a positive influence on Generation Y for Qdoba. We should also consider that "[t]he key thing to understand about members of Generation Y is that they love to multi-task...the less structures and more visual the media, the better. They hop around taking a bit from here and a bit from there, normally at the same time, and they show little loyalty to brands" (Shoebridge, 2006, p. 5). As we noted earlier, Generation Y will respond to social media marketing, Therefore, Qdoba's best way to promote a new option of delivery would be through social
Global in perspective (valueoptions.com, 2013, p.4) Overall, this generation tends to prefer the fast paced environment combined with an efficient work ethic. Generation Y workers have grown up in an era of technology. They have always been exposed to cable television, cellular phones, pagers, answering machines, laptop computers, and video games. Technological advancements in real-time media and communication drive their expectation for immediacy (valueoptions.com, 2013, p.4). Since Generation Y lives in such a rapidly changing world, they must always keep up with the latest trends, while also saving their income. Qdoba’s offerings of high quality and quick service food have proved to be a reason customers continue to patronize the establishment. They want to see a lot of value in a product for a small amount of money. Targeting and Promoting: With Generation Y's "addiction" to the newest technological advances, we find that they will respond the most to if they are targeted via social media (Shoebridge, 2006, p. 5). Social media promotions have had a positive influence on Generation Y for Qdoba. We should also consider that "[t]he key thing to understand about members of Generation Y is that they love to multi-task...the less structures and more visual the media, the better. They hop around taking a bit from here and a bit from there, normally at the same time, and they show little loyalty to brands" (Shoebridge, 2006, p. 5). As we noted earlier, Generation Y will respond to social media marketing, Therefore, Qdoba's best way to promote a new option of delivery would be through social