Weaknesses Threats Determine Marketing Assets Understanding what resources already exist and can be leveraged is key to marketing success. That said, your primary marketing channels should connect with your target audiences as best as possible. Awareness of external is also important. “paid” assets Review the list below and add any additional assets that may be unique to your county, based on partnerships and relationships. You may wish to cross out assets that do not apply to your situation. Channel Considerations Advantages Evaluation Cost Email What lists do you have? Easy to Analytics are Very low Are they up-to-date? segment. Easy readily cost unless Can you partner with to follow up. available. you are other groups to utilize With some Track purchasing their lists? Is purchasing email systems interests a list. a list an option (e.g. you have down to the newspaper subscriber options like person.
Weaknesses Threats Determine Marketing Assets Understanding what resources already exist and can be leveraged is key to marketing success. That said, your primary marketing channels should connect with your target audiences as best as possible. Awareness of external “paid” assets is also important. Review the list below and add any additional assets that may be unique to your county, based on partnerships and relationships. You may wish to cross out assets that do not apply to your situation. Channel Considerations Advantages Evaluation Cost Email What lists do you have? Are they up-to-date? Can you partner with other groups to utilize their lists? Is purchasing a list an option (e.g. newspaper subscriber Easy to segment. Easy to follow up. With some email systems you have options like Analytics are readily available. Track interests down to the person. Very low cost unless you are purchasing a list.