Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-01 Define a marketing strategy. Topic: Developing a Competitive Strategy 85. When a pharmaceutical company develops a new medication, it typically applies for a patent in order to prevent competitors from developing copycat products for several years. Pharmaceutical companies apply for patents to establish The patent protects the company's product from imitation, thus creating a competitive advantage that is sustainable through the life of the patent. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-01 Define a marketing strategy. Topic: Developing a Competitive Strategy
Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-01 Define a marketing strategy. Topic: Developing a Competitive Strategy 85. When a pharmaceutical company develops a new medication, it typically applies for a patent in order to prevent competitors from developing copycat products for several years. Pharmaceutical companies apply for patents to establish The patent protects the company's product from imitation, thus creating a competitive advantage that is sustainable through the life of the patent. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-01 Define a marketing strategy. Topic: Developing a Competitive Strategy