Exhibit 1 Strengths Weaknesses Patented Building Block Internal Record Keeping Educational toy Cost Of Manufacturing Strong Branding Declining Growth Quality Opportunities Threats Technology Based Branding Childhood “Play” Decreasing Licensing for Films and Video Games Rise in technology Licensed Toy Market Imitation Bibliography http://www.mesirowfinancial.com/mfc/
Exhibit 1 Strengths Patented Building Block Educational toy Strong Branding Quality Weaknesses Internal Record Keeping Cost Of Manufacturing Declining Growth Opportunities Technology Based Branding Licensing for Films and Video Games Licensed Toy Market Threats Childhood “Play” Decreasing Rise in technology Imitation Bibliography http://www.mesirowfinancial.com/mfc/