1.0 Overview This policy sets out the principles all BDAT staff, including central Trust staff, Trustees, staff and Governors in the Academies should follow when dealing with the media. The policy covers both proactive and planned press activity and reactive media in response to an incident and emergency. In the case of an incident or emergency this policy should be read alongside the relevant Trust or Academy business continuity plan. 2.0 Aims 2.1 To ensure that clear lines of communication and accountability are observed between the Trust, Academies and media when dealing with an incident or emergency. 2.2 To ensure that requests for information from the media are handled properly and professionally. 2.3 To ensure that the principles of data protection and confidentiality are observed. 2.4 To ensure families whose children are on the publicity list’ have their privacy protected. ‘no 2.5 To ensure that only those who have the Trust’s permission to speak to the media do so. 2.6 To ensure all Academies are supported in handling the media and gain maximum publicity for positive news coverage 2.7 To ensure the brand, reputation and ethos is consistently communicated and protected. 3.0 Principles Reactive media handling in response to an incident, emergency or press enquiry All media enquiries should be directed to the Trust Chief Executive Officer 3.1 In the event of an incident or emergency all press enquiries should be managed through the BDAT Chief Executive Officer (CEO) who will manage the media response in conjunction with the appropriate Head Teacher/Principal, in consultation with the Chair of Governors. 3.2 Any staff member who receives an enquiry from the media should report the incident to their Academy Head Teacher/Principal who will in turn notify the BDAT CEO. Staff receiving the initial communication should take a note of the date, time and contact details of the media enquirer, a summary of the query and any information on timing for a response. Staff should not comment on individual media enquiries.
1.0 Overview This policy sets out the principles all BDAT staff, including central Trust staff, Trustees, staff and Governors in the Academies should follow when dealing with the media. The policy covers both proactive and planned press activity and reactive media in response to an incident and emergency. In the case of an incident or emergency this policy should be read alongside the relevant Trust or Academy business continuity plan. 2.0 Aims 2.1 To ensure that clear lines of communication and accountability are observed between the Trust, Academies and media when dealing with an incident or emergency. 2.2 To ensure that requests for information from the media are handled properly and professionally. 2.3 To ensure that the principles of data protection and confidentiality are observed. 2.4 To ensure families whose children are on the ‘no publicity list’ have their privacy protected. 2.5 To ensure that only those who have the Trust’s permission to speak to the media do so. 2.6 To ensure all Academies are supported in handling the media and gain maximum publicity for positive news coverage 2.7 To ensure the brand, reputation and ethos is consistently communicated and protected. 3.0 Principles Reactive media handling in response to an incident, emergency or press enquiry All media enquiries should be directed to the Trust Chief Executive Officer 3.1 In the event of an incident or emergency all press enquiries should be managed through the BDAT Chief Executive Officer (CEO) who will manage the media response in conjunction with the appropriate Head Teacher/Principal, in consultation with the Chair of Governors. 3.2 Any staff member who receives an enquiry from the media should report the incident to their Academy Head Teacher/Principal who will in turn notify the BDAT CEO. Staff receiving the initial communication should take a note of the date, time and contact details of the media enquirer, a summary of the query and any information on timing for a response. Staff should not comment on individual media enquiries.