Avoid repeating negatives. In other words, don’t let the reporter dictate how • you articulate your answer, e.g. it worry you that internal audit findings “Does are being questioned?” Don’t use the word in your answer. “worry” when you are finished. • 3. Make your points. Answer in clear, concise statements. • Repeat key messages. • Stress the positive. • 4. Keep your composure. Never argue; be cooperative. • Avoid appearing defensive. • 5. Be honest and do not speculate. It is OK to say you don’t know. • Always tell the truth. • 6. Never say, comment.” Give sound reasons why you cannot answer. “No 7. is no such thing as the record.” Everything you say may be reported. “off
• Avoid repeating negatives. In other words, don’t let the reporter dictate how you articulate your answer, e.g. “Does it worry you that internal audit findings are being questioned?” Don’t use the word “worry” in your answer. • when you are finished. 3. Make your points. • Answer in clear, concise statements. • Repeat key messages. • Stress the positive. 4. Keep your composure. • Never argue; be cooperative. • Avoid appearing defensive. 5. Be honest and do not speculate. • It is OK to say you don’t know. • Always tell the truth. 6. Never say, “No comment.” Give sound reasons why you cannot answer. 7. is no such thing as “off the record.” Everything you say may be reported.