84. The goal of customer relationship management is to Some of the answers include CRM themes but are carried to an extreme—for example, although CRM seeks to customize the relationship to meet the customer's primary needs, it doesn't mean that every customer must be managed differently from every other. And not every customer wants a relationship (nor does the firm want a relationship with every customer). But CRM does concern itself with building loyalty in the customer base. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-02 Describe how marketers create value for a product or service. Topic: How Do Marketing Firms Become More Value Driven? 85. Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of Franco's system is one element of a customer relationship management system, in that it tracks customers and seeks to meet their specific needs in order to build loyalty. AACSB: Analytic Blooms: Apply
84. The goal of customer relationship management is to Some of the answers include CRM themes but are carried to an extreme—for example, although CRM seeks to customize the relationship to meet the customer's primary needs, it doesn't mean that every customer must be managed differently from every other. And not every customer wants a relationship (nor does the firm want a relationship with every customer). But CRM does concern itself with building loyalty in the customer base. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-02 Describe how marketers create value for a product or service. Topic: How Do Marketing Firms Become More Value Driven? 85. Franco uses a database software system to remind him when his customers should be ready to reorder his industrial cleaning products. With this reminder system, Franco contacts his customers when they are most likely to be "in the buying mode." Franco's system is part of Franco's system is one element of a customer relationship management system, in that it tracks customers and seeks to meet their specific needs in order to build loyalty. AACSB: Analytic Blooms: Apply