18) The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct a. satellite businesses. b. core technologies. c. core values. d. core strategies. e. core business processes. Answer: e Page Reference: 33 19) With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the a. market sensing process. b. market research process. c. deployment process. d. market pulse process. e. target marketing process. Answer: a Page Reference: 33 20) With respect to the core business processes, all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the a. product development process. b. product launch process. c. new offering realization process. d. return on investment process. e. new product process. Answer: c
18) The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct a. satellite businesses. b. core technologies. c. core values. d. core strategies. e. core business processes. Answer: e Page Reference: 33 19) With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the a. market sensing process. b. market research process. c. deployment process. d. market pulse process. e. target marketing process. Answer: a Page Reference: 33 20) With respect to the core business processes, all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the a. product development process. b. product launch process. c. new offering realization process. d. return on investment process. e. new product process. Answer: c