____ 72. Apple recently updated its iPod Touch product, expanding its storage from 8 GB to 16 GB. Enlarging the iPod storage capacity is an example of a: Touch’s a. product modification b. brand mix extension c. product diversification d. brand repositioning e. demographic modification ____ 73. A regional utility company needs to perceptions of its current service as being harmful to change consumers’ the environment. Which of the following strategies would best allow the company to accomplish this goal? a. Contraction of the number of services offered by the utility company b. Adding new services to its product line c. Repositioning d. Disintermediation e. Use of product cannibalization ____ 74. The value of company and brand names is referred to as: a. brand equity b. brand loyalty c. brand power d. brand equivalency e. brand strength ____ 75. Wal-Mart sells many health and beauty aid products under the name This brand can only be Equate. purchased in Wal-Mart stores and is an example of a(n) _____ brand. a. manufacturers’ b. international c. family d. private e. corporate
____ 72. Apple recently updated its iPod Touch product, expanding its storage from 8 GB to 16 GB. Enlarging the iPod Touch’s storage capacity is an example of a: a. product modification b. brand mix extension c. product diversification d. brand repositioning e. demographic modification ____ 73. A regional utility company needs to change consumers’ perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal? a. Contraction of the number of services offered by the utility company b. Adding new services to its product line c. Repositioning d. Disintermediation e. Use of product cannibalization ____ 74. The value of company and brand names is referred to as: a. brand equity b. brand loyalty c. brand power d. brand equivalency e. brand strength ____ 75. Wal-Mart sells many health and beauty aid products under the name Equate. This brand can only be purchased in Wal-Mart stores and is an example of a(n) _____ brand. a. manufacturers’ b. international c. family d. private e. corporate