Commercial Biotechnology, 18, 19–23. Other Sectors- TBD By Instructor SESSION 7: MARKET Understanding User Needs, DUE: RESEARCH HBSP 695051 HOMEWORK TECHNIQUES; 1.5 LIBRARY RESOURCES Customer Segmentation In Business-To-Business Markets, HBSP UV5749 The Role Of Physicians In Device Innovation, HBSP OIT105 SESSION 8: TEAM DUE: PRESENTATIONS PROJECT ASSIGNMENT 1.2 Date Cases Articles Due D2M 2 SESSION 1: PRIMARY Aquion Energy, Learning From Extreme DUE: MARKET RESEARCH, HBSP Customers, 9-314-086 HOMEWORK DEFINING THE VALUE 2.1 PROPOSITION Tablet Teach Customer Discovery and Opportunity Validation for Analysis, HBSP Entrepreneurs, SESSION 2: MARKET Biocon: Launching a Marketing Reading: Pricing DUE: SIZING AND PRICING New Cancer Drug in Strategy, 8203 HOMEWORK India, 508026 2.2 Review from Marketing Management 410.620 Marketing Management by Kotler and Keller (14th edition), Prentice Hall, Ch. 3 & SESSION 3: FIELDWORK, TEAM MEETINGS WITH INSTRUCTOR SESSION 4: BUSINESS Building a Business Model DUE: MODELS FOR and Strategy: How They PROJECT TECHNOLOGY Work Together, HBSP ASSIGNMENT TRANSFER LICENSING 2.1: MARKET
Commercial Biotechnology, 18, 19–23. Other Sectors- TBD By Instructor SESSION 7: MARKET RESEARCH TECHNIQUES; LIBRARY RESOURCES Understanding User Needs, HBSP 695051 Customer Segmentation In Business-To-Business Markets, HBSP UV5749 The Role Of Physicians In Device Innovation, HBSP OIT105 DUE: HOMEWORK 1.5 SESSION 8: TEAM PRESENTATIONS DUE: PROJECT ASSIGNMENT 1.2 Date Cases Articles Due D2M 2 SESSION 1: PRIMARY MARKET RESEARCH, DEFINING THE VALUE PROPOSITION Aquion Energy, HBSP Tablet Teach Opportunity Analysis, HBSP Learning From Extreme Customers, 9-314-086 Customer Discovery and Validation for Entrepreneurs, DUE: HOMEWORK 2.1 SESSION 2: MARKET SIZING AND PRICING Biocon: Launching a New Cancer Drug in India, 508026 Marketing Reading: Pricing Strategy, 8203 Review from Marketing Management 410.620 Marketing Management by Kotler and Keller (14th edition), Prentice Hall, Ch. 3 & DUE: HOMEWORK 2.2 SESSION 3: FIELDWORK, TEAM MEETINGS WITH INSTRUCTOR SESSION 4: BUSINESS MODELS FOR TECHNOLOGY TRANSFER LICENSING Building a Business Model and Strategy: How They Work Together, HBSP DUE: PROJECT ASSIGNMENT 2.1: MARKET