Logos and Graphic Elements Our graphic identity — logo, colors, typefaces and design elements — represents ASC and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with ASC. The graphic elements and standards will provide guidance and direction as you convey ASC’s brand identity. Colors The official ASC colors are PMS 186 (Cortland Red) and white. Black is an accent color. These colors are open to production of all internal and external materials and must correspond with the color values listed below. Accent colors can be used to support and complement the official colors. Color Values The color value used depends on the medium: Use PMS or CMYK in print and on such items as apparel and signs, etc. RGB or Web values are for electronic/digital use. Official Colors PMS 186 PMS White CMYK 0-100-81-4 CMYK 0-0-0-0 RGB 211-35-41 RGB 255-255-255 Web #D32329 Web #FFFFFF PMS Black CMYK 0-0-0-100 RGB 0-0-0 Web #000000 Accent Colors PMS Warm Grey 2 PMS 371 CMYK 0-2-7-9 CMYK 43-0-100-56 RGB 233-227-216 RGB 79-111-25 Web #E9E5DA Web #4f6f19 PMS 5777 PMS 144 CMYK 10-0-49-28 CMYK 0-48-100-0 RGB 176-181-121 RGB 248-151-29 Web #b0b579 Web #f8971d
Logos and Graphic Elements Our graphic identity — logo, colors, typefaces and design elements — represents ASC and serves as a cornerstone for all of our communication efforts. When applied consistently and repeatedly, our graphic identity connects audiences with ASC. The graphic elements and standards will provide guidance and direction as you convey ASC’s brand identity. Colors The official ASC colors are PMS 186 (Cortland Red) and white. Black is an accent color. These colors are open to production of all internal and external materials and must correspond with the color values listed below. Accent colors can be used to support and complement the official colors. Color Values The color value used depends on the medium: Use PMS or CMYK in print and on such items as apparel and signs, etc. RGB or Web values are for electronic/digital use. Official Colors PMS 186 CMYK 0-100-81-4 RGB 211-35-41 Web #D32329 PMS White CMYK 0-0-0-0 RGB 255-255-255 Web #FFFFFF PMS Black CMYK 0-0-0-100 RGB 0-0-0 Web #000000 Accent Colors PMS Warm Grey 2 CMYK 0-2-7-9 RGB 233-227-216 Web #E9E5DA PMS 371 CMYK 43-0-100-56 RGB 79-111-25 Web #4f6f19 PMS 5777 CMYK 10-0-49-28 RGB 176-181-121 Web #b0b579 PMS 144 CMYK 0-48-100-0 RGB 248-151-29 Web #f8971d