Course Instructional Learning Activities Graded Activities Outcome Objectives Examine the Describe the This week's learning materials will help (35 points) Individual Work behavior of states in the you to select an appropriate target market This is the next step in creating your buyers and consumer for your marketing plan. When selecting marketing plan. Please follow the markets purchase a target market, you will need to consider directions in Week One and reference the decision process demographics and other important marketing plan outline located between characteristics. pages 44-57 of the textbook entitled Compare and Marketing “Building An Effective Plan.” contrast the key Reading: In Marketing: The Core, characteristics review: After reading and reviewing Chapters of Chapter 5, and the on “Understanding Sample Marketing Plan organizational Consumer pages 94-117. page 44 of your textbook, complete the Behavior,” buying and following: Chapter 6, “Understanding consumer Organizations as pages Customers,” buying 118-135. Describe your target market. Chapter 7, and Identify the consumers who are most “Understanding Explain the Reaching Global Consumers and likely to buy your product in terms of: environmental pages 136-159. (a) their demographic characteristics Markets,” forces that and (b) any other kind of shape global Lesson Presentation: Complete the characteristics you believe are markets following: important. Visit the Web site KnowThis.com at Describe (a) the main points of to learn how to select an appropriate difference of your product for this target market. group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process in Figure 5-1 (page 96). This section of your marketing plan should be 1 page. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 4. Part 3 of 3 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze the Describe the In preparation for the quiz, review: (40 points) Quiz marketing states in the Reading: In Marketing: The Core, This quiz will cover the following process consumer review: material: purchase Chapter 5, Chapter 5, “Understanding “Understanding decision process Comsumer pages 94-117. Comsumer pages Behavior,” Behavior,” Chapter 6, “Understanding Examine the Compare and Organizations as pages Chapter 6, Customers,” “Understanding behavior of contrast the key 118-135. Organizations as pages Customers,” buyers and characteristics Chapter 7, and 118-135. “Understanding
Course Outcome Instructional Objectives Learning Activities Graded Activities Examine the behavior of buyers and markets Describe the states in the consumer purchase decision process Compare and contrast the key characteristics of organizational buying and consumer buying Explain the environmental forces that shape global markets This week's learning materials will help you to select an appropriate target market for your marketing plan. When selecting a target market, you will need to consider demographics and other important characteristics. Reading: In Marketing: The Core, review: Chapter 5, “Understanding Consumer Behavior,” pages 94-117. Chapter 6, “Understanding Organizations as Customers,” pages 118-135. Chapter 7, “Understanding and Reaching Global Consumers and Markets,” pages 136-159. Lesson Presentation: Complete the following: Visit the Web site KnowThis.com at to learn how to select an appropriate target market. Individual Work (35 points) This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline located between pages 44-57 of the textbook entitled “Building An Effective Marketing Plan.” After reading and reviewing Chapters and the Sample Marketing Plan on page 44 of your textbook, complete the following: Describe your target market. Identify the consumers who are most likely to buy your product in terms of: (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. Describe (a) the main points of difference of your product for this group and (b) what problem these characteristics help solve for the consumer, in terms of the first stage in the consumer purchase decision making process in Figure 5-1 (page 96). This section of your marketing plan should be 1 page. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 4. Part 3 of 3 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze the marketing process Examine the behavior of buyers and Describe the states in the consumer purchase decision process Compare and contrast the key characteristics In preparation for the quiz, review: Reading: In Marketing: The Core, review: Chapter 5, “Understanding Comsumer Behavior,” pages 94-117. Chapter 6, “Understanding Organizations as Customers,” pages 118-135. Chapter 7, “Understanding and Quiz (40 points) This quiz will cover the following material: Chapter 5, “Understanding Comsumer Behavior,” pages Chapter 6, “Understanding Organizations as Customers,” pages 118-135.