Instruction Clear and timely communications during a project can reduce risk and increase customer satisfaction. This document provides guidance for developing a comprehensive communication plan for your project. You will be working closely with NUIT Communications to answer the questions in this document so that an effective marketing communications strategy can be formed. NUIT Communications will develop a comprehensive Marketing Communications Plan and will be responsible for its execution. Communications Requirements Be prepared to discuss the following criteria in your initial meeting with NUIT Communications. This information will be used to strategize and determine the best course of action to successfully communicate project-related information to the target audience(s). What is the scope of the project/service? Who is/are the primary/secondary target audience(s)? What is the project timeline and expected milestones? What do we want the audience to know/do? (With this information we can formulate communications objectives, which are different from the project objectives). What project details do we know now? What project details are coming later? When are they expected to be known? What are the critical points of communication in the project? Early notification: during execution and testing Training alert: prior to training Advance of delivery After delivery All NUIT Products and Services are represented on the NUIT Web site. What kind of Web page(s) are needed for this project? Service page Overview page Content page IT Project page
Instruction Clear and timely communications during a project can reduce risk and increase customer satisfaction. This document provides guidance for developing a comprehensive communication plan for your project. You will be working closely with NUIT Communications to answer the questions in this document so that an effective marketing communications strategy can be formed. NUIT Communications will develop a comprehensive Marketing Communications Plan and will be responsible for its execution. Communications Requirements Be prepared to discuss the following criteria in your initial meeting with NUIT Communications. This information will be used to strategize and determine the best course of action to successfully communicate project-related information to the target audience(s). What is the scope of the project/service? Who is/are the primary/secondary target audience(s)? What is the project timeline and expected milestones? What do we want the audience to know/do? (With this information we can formulate communications objectives, which are different from the project objectives). What project details do we know now? What project details are coming later? When are they expected to be known? What are the critical points of communication in the project? Early notification: during execution and testing Training alert: prior to training Advance of delivery After delivery All NUIT Products and Services are represented on the NUIT Web site. What kind of Web page(s) are needed for this project? Service page Overview page Content page IT Project page