CH 15 Designing and Managing Integrated Marketing Channels: Marketing channel systems and value network Channels performance and design Managing channels E-commerce and m-commerce MODULE TOPIC ASSIGNMENTS DUE Module 6 CH 16 Managing Retailing Wholesaling, and Module 6 Discussion – Logistics: Forum Marketing intermediaries Marketing intermediaries decisions Simulation CH16 Marketing intermediaries trends Quiz CH16 Private label brands Video Ex. CH17 CH 17 Quiz CH17 Designing and Managing Integrated Marketing Communications: Simulation CH18 Role of marketing communications Quiz CH18 Effective communications Communications mix Marketing communications program CH 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Developing an advertising program Sales promotion decisions Guidelines for effective brand-building events and experiences Public relations and publicity Module 7 CH 19 Managing Personal Communications: Direct Simulation CH19 and Interactive Marketing, Word of Mouth, and Quiz CH19 Personal Selling: Direct marketing for competitive advantage Simulation CH20 Effective interactive marketing Quiz CH20 Word of mouth Designing and managing a sales force Simulation CH21 Sales people selling, negotiating and Quiz CH21 relationship marketing skills Final Project is due at CH 20 the end of this week. Introducing New Market Offerings: Please submit it in Developing new products and services “MyCourses” New product development Consumer adoption of new products and services
CH 15 Designing and Managing Integrated Marketing Channels: Marketing channel systems and value network Channels performance and design Managing channels E-commerce and m-commerce MODULE TOPIC ASSIGNMENTS DUE Module 6 CH 16 Managing Retailing Wholesaling, and Logistics: Marketing intermediaries Marketing intermediaries decisions Marketing intermediaries trends Private label brands CH 17 Designing and Managing Integrated Marketing Communications: Role of marketing communications Effective communications Communications mix Marketing communications program CH 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Developing an advertising program Sales promotion decisions Guidelines for effective brand-building events and experiences Public relations and publicity Module 6 – Discussion Forum Simulation CH16 Quiz CH16 Video Ex. CH17 Quiz CH17 Simulation CH18 Quiz CH18 Module 7 CH 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling: Direct marketing for competitive advantage Effective interactive marketing Word of mouth Designing and managing a sales force Sales people selling, negotiating and relationship marketing skills CH 20 Introducing New Market Offerings: Developing new products and services New product development Consumer adoption of new products and services Simulation CH19 Quiz CH19 Simulation CH20 Quiz CH20 Simulation CH21 Quiz CH21 Final Project is due at the end of this week. Please submit it in “MyCourses”