301. The actions taken during the implementation phase of the strategic marketing process include: (p. 39) (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program. The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Level of Difficulty: 2 Medium Topic: Implementation phase
301. (p. 39) The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program. The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 02-06 Describe the four components of the implementation phase of the strategic marketing process. Level of Difficulty: 2 Medium Topic: Implementation phase