acknowledged sponsor. Public Relations/Publicity Activities performed or Least expensive form of No control over message organized by a company promotion. in order to promote a positive image for a company. Personal Selling Personal communication Personal Must have the right sales between a customer and person with the right the sales person of a qualities and traits. Most product. expensive form of promotion. Sales Promotion Any type of promotion Can stimulate sales Intended to last for a other than quickly. short amount of time. selling, advertising, publicity, and visual merchandising that is used in the promotion of goods and/or services Visual Merchandising Physical elements in the Draws customers to a May not be effective if it placement of products in store does not tie in to the a store that promotes a vision of the company or favorable image to a if it is not coordinated. customer. (F07) Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates? Advertising Personal Selling Publicity Sales Promotion Visual Merchandising (F07) Which type of promotion would a company choose in order to raise the image of the company and/or its products? Advertising Personal Selling Publicity Sales Promotion Visual Merchandising (F07) Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product? Advertising Personal Selling Publicity Sales Promotion Visual Merchandising (F07) What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products? Advertising Personal Selling Publicity Sales Promotion Visual Merchandising
acknowledged sponsor. Public Relations/Publicity Activities performed or organized by a company in order to promote a positive image for a company. Least expensive form of promotion. No control over message Personal Selling Personal communication between a customer and the sales person of a product. Personal Must have the right sales person with the right qualities and traits. Most expensive form of promotion. Sales Promotion Any type of promotion other than selling, advertising, publicity, and visual merchandising that is used in the promotion of goods and/or services Can stimulate sales quickly. Intended to last for a short amount of time. Visual Merchandising Physical elements in the placement of products in a store that promotes a favorable image to a customer. Draws customers to a store May not be effective if it does not tie in to the vision of the company or if it is not coordinated. (F07) Which type of promotion is used by companies to stimulate sales by offering coupons, giveaways and rebates? Advertising Publicity Visual Merchandising Personal Selling Sales Promotion (F07) Which type of promotion would a company choose in order to raise the image of the company and/or its products? Advertising Publicity Visual Merchandising Personal Selling Sales Promotion (F07) Which type of promotion would a company choose in order to reach a mass audience to inform customers about a new product? Advertising Publicity Visual Merchandising Personal Selling Sales Promotion (F07) What type of promotion would a company use in order to provide one-on-one contact with the customer to inform them about potential products? Advertising Publicity Visual Merchandising Personal Selling Sales Promotion