4. The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____. 5. A target market is: 6. Sound and Cinema is a 10-year-old company that turns an ordinary basement into a home theatre. It advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home costs $475,000. These homeowners are the _____ market for Sound and Cinema.
4. The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____. 5. A target market is: 6. Sound and Cinema is a 10-year-old company that turns an ordinary basement into a home theatre. It advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home costs $475,000. These homeowners are the _____ market for Sound and Cinema.