Each business line should develop a concurrence plan that includes a quick e. Facebook Content approval time for content posted on Facebook. The VBA Web Approval Communications Office will need time to review and approve, edit or Process disapprove content, if necessary. The plan should also take into account the time needed to respond to comments, if needed. The risks associated with the use of Facebook are minimal. They are as f. Major Risks and Constraints follows: of Using Facebook Facebook must be monitored frequently throughout the day to ensure inquiries are responded to, and managing Facebook timelines and posts can become overwhelming to anyone who is not a good time manager. g. Facebook There is no guarantee that social media sites will to protect people’s privacy Privacy the same degree that Federal agencies do. However, the option to remove any content VBA deems inappropriate, such as PII, is available. There is a caveat to this ability: the site cannot be monitored 24/7. A customized disclaimer is added to the Facebook page that discourages the public from providing PII. 2. Twitter This topic provides information on Twitter. Introduction Revised August 2016 Change Date Twitter is the most popular web-based micro-blogging service. Each a. Background “Tweet” on Twitter has a maximum character length of 140. A growing number of Federal agencies are using Twitter to keep citizens informed. Twitter page is . VBA’s There is a business need for VBA to use Twitter. This social media venue b. Why We Need Twitter will help VBA to:
e. Facebook Content Approval Process Each business line should develop a concurrence plan that includes a quick approval time for content posted on Facebook. The VBA Web Communications Office will need time to review and approve, edit or disapprove content, if necessary. The plan should also take into account the time needed to respond to comments, if needed. f. Major Risks and Constraints of Using Facebook The risks associated with the use of Facebook are minimal. They are as follows: Facebook must be monitored frequently throughout the day to ensure inquiries are responded to, and managing Facebook timelines and posts can become overwhelming to anyone who is not a good time manager. g. Facebook Privacy There is no guarantee that social media sites will protect people’s privacy to the same degree that Federal agencies do. However, the option to remove any content VBA deems inappropriate, such as PII, is available. There is a caveat to this ability: the site cannot be monitored 24/7. A customized disclaimer is added to the Facebook page that discourages the public from providing PII. 2. Twitter Introduction This topic provides information on Twitter. Change Date Revised August 2016 a. Background on Twitter Twitter is the most popular web-based micro-blogging service. Each “Tweet” has a maximum character length of 140. A growing number of Federal agencies are using Twitter to keep citizens informed. VBA’s Twitter page is . b. Why We Need Twitter There is a business need for VBA to use Twitter. This social media venue will help VBA to: