Lesson Presentation: Complete America in aquiring new customers. the following: Discuss the presentation for Week 1. Please read the of America “Mall 8, and Shopping and a case “Retailing Wholesaling.” Whole Lot More” study (page 330-331). After reading Visit the Web site knowthis.com the case, please answer the following and read the article on retail questions: Why has the Mall of America been such a marketing success so far? What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside it? This section should be one to two pages long. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 9. Part 3 of 3 Course Instructional Learning Activities Graded Activities Outcome Objectives Compare Examine the In preparation for the quiz, review: (40 points) Quiz distribution difference Reading: In Marketing: The Core, This quiz will cover the following strategies between review: material: traditional and Chapter 13, Marketing Chapter 13, Marketing “Managing “Managing non-traditional Channels and Supply Channels and Supply Chains,” Chains,” retailing pages 286-309. pages 286-309. Chapter and Chapter and 14, “Retailing 14, “Retailing pages 310-331. pages 310-331. Wholesaling,” Wholesaling,” Preparation for Week 9: In read: Marketing: The Core, Chapter Marketing 15, “Integrated Communications and Direct pages 332-255. Marketing,” Week Nine Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives
Lesson Presentation: Complete the following: Discuss the presentation for Week 8, “Retailing and Wholesaling.” Visit the Web site knowthis.com and read the article on retail America in aquiring new customers. 1. Please read the “Mall of America Shopping and a Whole Lot More” case study (page 330-331). After reading the case, please answer the following questions: Why has the Mall of America been such a marketing success so far? What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside it? This section should be one to two pages long. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 9. Part 3 of 3 Course Outcome Instructional Objectives Learning Activities Graded Activities Compare distribution strategies Examine the difference between traditional and non-traditional retailing In preparation for the quiz, review: Reading: In Marketing: The Core, review: Chapter 13, “Managing Marketing Channels and Supply Chains,” pages 286-309. Chapter 14, “Retailing and Wholesaling,” pages 310-331. Preparation for Week 9: In Marketing: The Core, read: Chapter 15, “Integrated Marketing Communications and Direct Marketing,” pages 332-255. Quiz (40 points) This quiz will cover the following material: Chapter 13, “Managing Marketing Channels and Supply Chains,” pages 286-309. Chapter 14, “Retailing and Wholesaling,” pages 310-331. Week Nine Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities