please take note that my third years to work integrated learning from May to end of July where they are in industry Adv Strategic Management 4 Adv Strategic Management 4 (ASTM402) (ASTM402) Vision, Mission, Objectives; Vision, Mission, Objectives; Pestl; Swot Pestl; Swot MARKETING AND Marketing II(MKTG204) Marketing II (MKTG204) Marketing fundamentals Marketing environment RETAIL Developing Marketing Designing and Managing (MKFN101) (MKEN201) Strategies and Plans Value Networks and Channels Introduction to Marketing, The Macro environment, industry / Scanning the Environment Introducing New Market market environment, sector environment, Creating Brand Equity Offerings Segmentation, Targeting and competitor. Environment, Crafting the Brand Position Global Marketing positioning, Product decisions, Product life cycle. Product Holistic Marketing Pricing decisions, Market classes, BCG matrix, 5 forces communication decisions, analysis. Distribution decisions, Integrated marketing. Marketing III (MKTG304) Marketing III (MKTG304) Marketing III (MKTG304) Marketing III (MKTG304) The global Strategic Global strategies The global Strategic marketing Global strategies marketing environment environment where students will where students will be able be able to undertake an to undertake an environmental analysis in a given environmental analysis in a context given context Advertising and Promotions Advertising and Promotions Advertising and Advertising and Promotions (ASPM103) (ASPM103) Promotions(ASPM103) (ASPM103) Integrated Marketing Advertising Management and Integrated Marketing Advertising Management and Communications and its role Media Planning Communications and its role in Media Planning in Brand-Equity Sales Promotion Brand-Equity Enhancement Sales Promotion Management,
please take note that my third years to work integrated learning from May to end of July where they are in industry Adv Strategic Management 4 (ASTM402) Vision, Mission, Objectives; Pestl; Swot Adv Strategic Management 4 (ASTM402) Vision, Mission, Objectives; Pestl; Swot MARKETING AND RETAIL Marketing II(MKTG204) Developing Marketing Strategies and Plans Scanning the Environment Creating Brand Equity Crafting the Brand Position Marketing II (MKTG204) Designing and Managing Value Networks and Channels Introducing New Market Offerings Global Marketing Holistic Marketing Marketing fundamentals (MKFN101) Introduction to Marketing, The market environment, Segmentation, Targeting and positioning, Product decisions, Pricing decisions, Market communication decisions, Distribution decisions, Integrated marketing. Marketing environment (MKEN201) Macro environment, industry / sector environment, competitor. Environment, Product life cycle. Product classes, BCG matrix, 5 forces analysis. Marketing III (MKTG304) The global Strategic marketing environment where students will be able to undertake an environmental analysis in a given context Marketing III (MKTG304) Global strategies Marketing III (MKTG304) The global Strategic marketing environment where students will be able to undertake an environmental analysis in a given context Marketing III (MKTG304) Global strategies Advertising and Promotions (ASPM103) Integrated Marketing Communications and its role in Brand-Equity Advertising and Promotions (ASPM103) Advertising Management and Media Planning Sales Promotion Advertising and Promotions(ASPM103) Integrated Marketing Communications and its role in Brand-Equity Enhancement Advertising and Promotions (ASPM103) Advertising Management and Media Planning Sales Promotion Management,