SWOT Analysis p.15 Strenghts p.15 Weaknesses p.16 Opportunities p.17 Threats p.17 Competition p.18 Product Offering p.19 Keys to Success p.20 Critical Issues p.22 Marketing Strategy p.23 Mission p.23 Marketing Objectives p.23 Financial Objectives p.24 Target Market p.27 Positioning p.27 Strategies p.27 Marketing Mix p.28 Pricing p.28 Distribution p.29 Marketing Communication p.29 Marketing Research p.29 Sales Forecast p.30 Expense Forecast p.30 Controls p.31 Implementation p.31
SWOT Analysis Strenghts Weaknesses Opportunities Threats Competition Product Offering Keys to Success Critical Issues Marketing Strategy Mission Marketing Objectives Financial Objectives Target Market Positioning Strategies Marketing Mix Pricing Distribution Marketing Communication Marketing Research Sales Forecast Expense Forecast Controls Implementation p.15 p.15 p.16 p.17 p.17 p.18 p.19 p.20 p.22 p.23 p.23 p.23 p.24 p.27 p.27 p.27 p.28 p.28 p.29 p.29 p.29 p.30 p.30 p.31 p.31