D. Pros and Cons of Superficial A moderate Complete and 10% Alternatives evaluation is done improvement in the crisply-written of the advantages level analysis is analysis of the and disadvantages made, compared to advantages and of each alternative. the cell shown on disadvantages of The section fails to the left. each alternative is demonstrate displayed. mastery. E. Conclusion(s) No conclusion is A moderate An over-arching 10% drawn or the one improvement in the conclusion is drawn presented does not level analysis is from the pros and list key take-aways. made, compared to cons. Key the cell shown on are provided. the left. F. Recommended The The The 10% Action(s) recommendations recommendations recommendations may be too vague, are fitted to issues are fitted to do not provide but may not be specifically enough detail or are clearly and identified issues and inadequate to concisely described. are clearly and address the strategic There may be some concisely described issues identified. ambiguity that - lending could inhibit their themselves to evaluation and evaluation and implementation. implementation. G. Ethical and The content is A moderate The content 10% Social either missing or improvement in the provides inspiring Responsibility too generic and/or level analysis is and compelling poorly defined to made, compared to direction to the firm provide a guiding the cell shown on in terms of how to principle to the the left. act on the firm. recommendations and still remain a conscientious citizen within its environment. _________ _________ _________ _________ ____ Written Component H. Documentation & Formatting A quality case analysis will 7% include: -Citations which are tied to references or a bibliography. Bibliographies / references by
D. Pros and Cons of Alternatives Superficial evaluation is done of the advantages and disadvantages of each alternative. The section fails to demonstrate mastery. A moderate improvement in the level analysis is made, compared to the cell shown on the left. Complete and crisply-written analysis of the advantages and disadvantages of each alternative is displayed. 10% E. Conclusion(s) No conclusion is drawn or the one presented does not list key take-aways. A moderate improvement in the level analysis is made, compared to the cell shown on the left. An over-arching conclusion is drawn from the pros and cons. Key are provided. 10% F. Recommended Action(s) The recommendations may be too vague, do not provide enough detail or are inadequate to address the strategic issues identified. The recommendations are fitted to issues but may not be clearly and concisely described. There may be some ambiguity that could inhibit their evaluation and implementation. The recommendations are fitted to specifically identified issues and are clearly and concisely described - lending themselves to evaluation and implementation. 10% G. Ethical and Social Responsibility The content is either missing or too generic and/or poorly defined to provide a guiding principle to the firm. A moderate improvement in the level analysis is made, compared to the cell shown on the left. The content provides inspiring and compelling direction to the firm in terms of how to act on the recommendations and still remain a conscientious citizen within its environment. 10% _________ _________ _________ _________ ____ Written Component H. Documentation & Formatting A quality case analysis will include: -Citations which are tied to references or a bibliography. Bibliographies / references by 7%