Chapter 5, “Understanding pages Consumer Behavior,” Chapter 6, “Understanding Organizations as Customers,” pages 118-135. Chapter 7, and “Understanding Reaching Global Consumers and pages 136-159. Markets,” Week Three Part 1 of 3 Course Instructional Learning Activities Graded Activities Outcome Objectives Examine the Describe the It is very important for domestic and Class Discussion (20 points) behavior of states in the global companies to understand what This week's discussion focuses on global buyers and consumer motivates consumers to make purchasing marketing. Specifically, you will explore markets purchase decisions. Thus, this week's learning global market-entry strategies. decision process materials will be used to analyze the consumer decision making process, Discuss the following: Compare and organizational buying, and Coca-Cola is sold worldwide. In contrast the key environmental forces. some countries, Coca-Cola owns the characteristics bottling facilities; in others, it has of Reading: In Marketing: The Core, signed contracts with the licensees or organizational read: it relies on joint ventures. buying and Chapter 5, “Understanding When selecting a licensee in each consumer pages 94-117. Consumer Behavior,” country, what factors should buying Chapter 6, consider? “Understanding Organizations as pages Customers,” Explain the 118-135. Working individually, prepare a environmental Chapter 7, and page, handwritten summary of “Understanding today’s forces that Reaching Global Consumers and class discussion and submit it for shape global pages 136-159. grading. You may add new thoughts or Markets,” markets your perspective on the discussion if Lesson Presentation: Complete the desired. Assure that your work is neat following: and legible. Discuss the presentation for Week 3, Consumer “Understanding Behavior.” Discuss the presentation for Week 3, Organizations as “Understanding Customers.” Discuss the presentation for Week 3, and Reaching “Understanding Global Consumers and Markets.” Part 2 of 3
Chapter 5, “Understanding Consumer Behavior,” pages Chapter 6, “Understanding Organizations as Customers,” pages 118-135. Chapter 7, “Understanding and Reaching Global Consumers and Markets,” pages 136-159. Week Three Part 1 of 3 Course Outcome Instructional Objectives Learning Activities Graded Activities Examine the behavior of buyers and markets Describe the states in the consumer purchase decision process Compare and contrast the key characteristics of organizational buying and consumer buying Explain the environmental forces that shape global markets It is very important for domestic and global companies to understand what motivates consumers to make purchasing decisions. Thus, this week's learning materials will be used to analyze the consumer decision making process, organizational buying, and environmental forces. Reading: In Marketing: The Core, read: Chapter 5, “Understanding Consumer Behavior,” pages 94-117. Chapter 6, “Understanding Organizations as Customers,” pages 118-135. Chapter 7, “Understanding and Reaching Global Consumers and Markets,” pages 136-159. Lesson Presentation: Complete the following: Discuss the presentation for Week 3, “Understanding Consumer Behavior.” Discuss the presentation for Week 3, “Understanding Organizations as Customers.” Discuss the presentation for Week 3, “Understanding and Reaching Global Consumers and Markets.” Class Discussion (20 points) This week's discussion focuses on global marketing. Specifically, you will explore global market-entry strategies. Discuss the following: Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, it has signed contracts with the licensees or it relies on joint ventures. When selecting a licensee in each country, what factors should consider? Working individually, prepare a handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 3 page,