Template Editorial Calendar This template provides a guide to help you think through the timing and strategy for your earned media outreach for the year. Use this calendar and think through the different categories before you begin developing materials and preparing for outreach. 2015 Editorial Calendar Owner/ Target Social Dates Event/Topic Description Target Strategy Target Outlets Hits? Lead Audience Voice Media What Which How What is the story Who do we Who can Did you communication/ newspapers, many What is the angle? Why should want to provide the Tweet? advocacy goal radio and TV stories news hook? this outlet's know about best Post? will this effort stations and/or came audience care? this news? message? Share? meet? blogs? out? Major local local business 1 FB company Positive outcomes Increase journal, local 2 post; reports positive lead to increased Business awareness CEO of XYZ NPR affiliate, articles, 2 tweets 1/16/15 John outcomes with commitment to Leaders among local corporation business 1 radio on local Linked take on more business leaders reporter at local interview release Learning students. newspaper date students Education Linked Learning Increase reporter at local of ABC Announcement: students awareness School newspaper, TBD (late district; Jane Test scores outperform other among local board; local local NPR TBD TBD Jan.) Parent from released students in the policymakers policymakers affiliate, CA Genericville, county. leaders education CA bloggers
Template Editorial Calendar This template provides a guide to help you think through the timing and strategy for your earned media outreach for the year. Use this calendar and think through the different categories before you begin developing materials and preparing for outreach. 2015 Editorial Calendar Dates Owner/ Lead Event/Topic Description Target Strategy Target Audience Voice Target Outlets Hits? Social Media What is the news hook? What is the story angle? Why should this outlet's audience care? What communication/ advocacy goal will this effort meet? Who do we want to know about this news? Who can provide the best message? Which newspapers, radio and TV stations and/or blogs? How many stories came out? Did you Tweet? Post? Share? 1/16/15 John Major local company reports positive outcomes with local Linked Learning students Positive outcomes lead to increased commitment to take on more students. Increase awareness among local business leaders Business Leaders CEO of XYZ corporation local business journal, local NPR affiliate, business reporter at local newspaper 2 articles, 1 radio interview 1 FB post; 2 tweets on release date TBD (late Jan.) Jane Announcement: Test scores released Linked Learning students outperform other students in the county. Increase awareness among local policymakers leaders School board; local policymakers of ABC district; Parent from Genericville, CA Education reporter at local newspaper, local NPR affiliate, CA education bloggers TBD TBD