Free webinar (promotional costs only) $150 per webinar Increase in new members 4% increase in membership sales following webinar Increase in participation in future webinars No noticeable increase in future participation in webinars Promotional mail out (1 per quarter) $1,250 (postage) Increase in new members Average of 8% increase in individual memberships per quarter Non-member promotions $1,250 (printing) Targetting approx. 2,5000 Free training (promotional costs only) $150 per training Increase in new members 1% increase in membership sales session following training Need attendance of at least 4 Increase in participation in future non-members to cover running training 4% increase in participation in future costs training programs Membership discount for new members $500 Increase in new members 5% increase in corporate (promotional costs only using print and memberships online advertising) 2% increase in individual memberships
Free webinar (promotional costs only) $150 per webinar Increase in new members Increase in participation in future webinars 4% increase in membership sales following webinar No noticeable increase in future participation in webinars Promotional mail out (1 per quarter) Non-member promotions Targetting approx. 2,5000 $1,250 (postage) $1,250 (printing) Increase in new members Average of 8% increase in individual memberships per quarter Free training (promotional costs only) Need attendance of at least 4 non-members to cover running costs $150 per training session Increase in new members Increase in participation in future training 1% increase in membership sales following training 4% increase in participation in future training programs Membership discount for new members (promotional costs only using print and online advertising) $500 Increase in new members 5% increase in corporate memberships 2% increase in individual memberships