Analyze pricing Outline the As you continue to work on your (35 points) Individual Work strategies of strategies and marketing plan, you will need to This is the next step in creating your products and constraints develop a pricing strategy. The marketing plan. Please follow the examine the companies following learning activities will directions in Week One and reference new product employ in provide you with information on how the marketing plan outline located development setting prices to construct an appropriate pricing between pages 44-57 of the textbook process strategy. entitled “Building An Effective Marketing Plan.” Reading: In Marketing: The Core, review: After reading and reviewing Chapter Chapter 12, Products and 12, and the on “Pricing Sample Marketing Plan pages 260-285. page 44 of your textbook, complete the Services,” following: Lesson Presentation: Complete Identify your preferred pricing the following: strategy (penetration, skimming, Visit the Web site netmba.com and prestige, odd-even, or other pricing read the Pricing Strategy article strategies listed in Chapter 12). Describe your decision for to learn additional choosing this particular pricing information regarding pricing strategy. strategies. This section of your marketing plan should be one page. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 7. Part 3 of 3 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze pricing Examine the In preparation for the quiz, review: (40 points) Quiz strategies of new product Reading: In Marketing: The Core, This quiz will cover the following products and development review: material: examine the process Chapter 10, New “Developing Chapter 10, New “Developing new product Products and pages Services,” Products and pages Services,” development Assess the process importance of Chapter 11, Successful Chapter 11, Successful “Managing “Managing branding Products, Services and Products, Services and Brands,” Brands,” strategies pages 232-259. pages 232-259. Chapter Products and Chapter Products and 12, “Pricing 12, “Pricing Outline the pages 260-285. pages 260-285. Services,” Services,” strategies and constraints Preparation for Week 7: In companies read: Marketing: The Core, employ in Chapter 13, Marketing “Managing setting prices Channels and Supply Chains,” pages 286-309.
Analyze pricing strategies of products and examine the new product development process Outline the strategies and constraints companies employ in setting prices As you continue to work on your marketing plan, you will need to develop a pricing strategy. The following learning activities will provide you with information on how to construct an appropriate pricing strategy. Reading: In Marketing: The Core, review: Chapter 12, “Pricing Products and Services,” pages 260-285. Lesson Presentation: Complete the following: Visit the Web site netmba.com and read the Pricing Strategy article to learn additional information regarding pricing strategies. Individual Work (35 points) This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline located between pages 44-57 of the textbook entitled “Building An Effective Marketing Plan.” After reading and reviewing Chapter 12, and the Sample Marketing Plan on page 44 of your textbook, complete the following: Identify your preferred pricing strategy (penetration, skimming, prestige, odd-even, or other pricing strategies listed in Chapter 12). Describe your decision for choosing this particular pricing strategy. This section of your marketing plan should be one page. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 7. Part 3 of 3 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze pricing strategies of products and examine the new product development process Examine the new product development process Assess the importance of branding strategies Outline the strategies and constraints companies employ in setting prices In preparation for the quiz, review: Reading: In Marketing: The Core, review: Chapter 10, “Developing New Products and Services,” pages Chapter 11, “Managing Successful Products, Services and Brands,” pages 232-259. Chapter 12, “Pricing Products and Services,” pages 260-285. Preparation for Week 7: In Marketing: The Core, read: Chapter 13, “Managing Marketing Channels and Supply Chains,” pages 286-309. Quiz (40 points) This quiz will cover the following material: Chapter 10, “Developing New Products and Services,” pages Chapter 11, “Managing Successful Products, Services and Brands,” pages 232-259. Chapter 12, “Pricing Products and Services,” pages 260-285.