Tentative % of Unit Title Description Due Date Grading For As Of Scene 1, Take 1 Students will use exit slips to ask questions about the upcoming unit and to note two stars (2 11, Formative X things they’re excited for) and a 2013 wish (for something they want to do or learn) they have for the unit. Advertising Me! This activity will act as a for the unit. Students will identify what they think are the important aspects of print advertisements. Students will use March 13, magazines to compile an Formative X 2013 advertisement that sells their strengths. This will show what pre-conceived notions students already have about print advertisements. Attention This assignment will show what – Deconstruction students are grasping as Ahead important techniques in advertising. Students will identify March 18, 10% X 4 techniques used in an 2013 advertisement of their choice. This will be a short informal written assignment. Pick Me! Pick Students will create a print Me! advertisement about a consumer product they are familiar with. They need to research this product (and show proof in the March 22, form of pre-existing 20% X 2013 advertisements for this product) and then create a unique advertisement using at least 4 advertising techniques discussed in class. Lights, Camera, Students will complete a Venn Action Diagram contrasting a print and 27, video advertisement for the same Formative X 2013 product. The will note the strategies used in each medium
Title Description Tentative Due Date % of Unit Grading For As Of Scene 1, Take 1 Students will use exit slips to ask questions about the upcoming unit and to note two stars (2 things they’re excited for) and a wish (for something they want to do or learn) they have for the unit. 11, 2013 Formative X Advertising Me! This activity will act as a for the unit. Students will identify what they think are the important aspects of print advertisements. Students will use magazines to compile an advertisement that sells their strengths. This will show what pre-conceived notions students already have about print advertisements. March 13, 2013 Formative X Attention – Deconstruction Ahead This assignment will show what students are grasping as important techniques in advertising. Students will identify 4 techniques used in an advertisement of their choice. This will be a short informal written assignment. March 18, 2013 10% X Pick Me! Pick Me! Students will create a print advertisement about a consumer product they are familiar with. They need to research this product (and show proof in the form of pre-existing advertisements for this product) and then create a unique advertisement using at least 4 advertising techniques discussed in class. March 22, 2013 20% X Lights, Camera, Action Students will complete a Venn Diagram contrasting a print and video advertisement for the same product. The will note the strategies used in each medium 27, 2013 Formative X