The process will be described according to the company type, the stakeholders, the type of event, and various other criteria. There will be a review of various topics such as previous crisis affecting the following ones, the reputation, risk communication, corporate company’s communication, the role of the CEO, etc. Another part of the report will show real crisis communication examples, how things were handled, who talked, and what the consequences of the event were. Finally the report will come up with conclusions and recommendations about crisis communication and how can companies deal with their stakeholders in a time of crisis. 1. Theory about crisis communication There are lots of writings about crisis communication, which mainly report several phases in the crisis communication process, as there is in the crisis process itself. This first part will explain all the notions surrounding crisis and crisis communication, such as the crisis, the stakeholders, the communication team, the communication plan, etc. 1.1 The planning part of crisis communication Crisis communication requires previous planning, which includes knowing the environment of the organization pretty well.
The process will be described according to the company type, the stakeholders, the type of event, and various other criteria. There will be a review of various topics such as previous crisis affecting the following ones, the company’s reputation, risk communication, corporate communication, the role of the CEO, etc. Another part of the report will show real crisis communication examples, how things were handled, who talked, and what the consequences of the event were. Finally the report will come up with conclusions and recommendations about crisis communication and how can companies deal with their stakeholders in a time of crisis. 1. Theory about crisis communication There are lots of writings about crisis communication, which mainly report several phases in the crisis communication process, as there is in the crisis process itself. This first part will explain all the notions surrounding crisis and crisis communication, such as the crisis, the stakeholders, the communication team, the communication plan, etc. 1.1 The planning part of crisis communication Crisis communication requires previous planning, which includes knowing the environment of the organization pretty well.