upward line on the S-shaped curve begins its ascent. Rogers and other diffusion researchers have identified five separate innovation-adoption categories into which all people in a society will fall. Innovators Early adopters Early majority Late majority Laggards Innovators Innovators are described as venturesome and ready to try new things. Their social relationships tend to be more cosmopolitan than those of other groups. Such people tend to form cliques and communicate with one another despite geographical distances 2. Early adopters Early adopters are more localite than cosmopolite. Due to their integral part in the local society, this adopter category produces the most opinion leaders of any other category. They are sought for information about innovations, and their advices are valued. Those in this adopter category have the respect of others in the community because of their success and willingness to try innovations. The respect of others in the community is important to the early adopter, and actions are geared toward preserving that respect 3. Early majority This adopter category includes people who do not wish to be the first to adopt new technologies or new ideas. Instead, the early majority prefers to deliberate, often for some period of time, before its members make a decision to adopt. These people serve the important function of
upward line on the S-shaped curve begins its ascent. Rogers and other diffusion researchers have identified five separate innovation-adoption categories into which all people in a society will fall. Innovators Early adopters Early majority Late majority Laggards Innovators Innovators are described as venturesome and ready to try new things. Their social relationships tend to be more cosmopolitan than those of other groups. Such people tend to form cliques and communicate with one another despite geographical distances 2. Early adopters Early adopters are more localite than cosmopolite. Due to their integral part in the local society, this adopter category produces the most opinion leaders of any other category. They are sought for information about innovations, and their advices are valued. Those in this adopter category have the respect of others in the community because of their success and willingness to try innovations. The respect of others in the community is important to the early adopter, and actions are geared toward preserving that respect 3. Early majority This adopter category includes people who do not wish to be the first to adopt new technologies or new ideas. Instead, the early majority prefers to deliberate, often for some period of time, before its members make a decision to adopt. These people serve the important function of