promotion. Similarly, Daraz has been coming up with various festival discounts in the occasion of Dasain and Tihar. Cash refund offers Daraz also provides its customers with 7 day free returns and exchange in case they like the product. don’t Warranties Although, Daraz directly does not provide any warranties for its displayed products, it ensures that the suppliers that they are getting associated with, especially in case of high end suppliers, provide the customers with the warranties. products’ The company is pouring quite a huge amount of budget in sales promotion as make its customer habituate of using its brand for quality shopping experience. Daraz incurs a cost of $7 to $8 per customer acquisition. Although, it is planning to cover the cost in long run once it succeed to gain its trust and their loyalty towards the brand. customers’ 7.2.3. Events and Experiences Daily encounter with brands also affects a lot in brand attitude and beliefs. consumers’ Becoming part of a relevant moment in lives through events and experience can customers’ broaden and deepen a with the target market. Daraz also follows the brand’s relationship same belief and is engaged in lots of events sponsorships. Recently, it has sponsored an event at Evoke restaurant where they provided the audience with the free beers named “Beer Day” once they install the Daraz app in their mobile phones. Daraz also streams Live shows in Facebook where it feature different Nepalese celebrities such as Samriddhi Rai and also
promotion. Similarly, Daraz has been coming up with various festival discounts in the occasion of Dasain and Tihar. Cash refund offers Daraz also provides its customers with 7 day free returns and exchange in case they don’t like the product. Warranties Although, Daraz directly does not provide any warranties for its displayed products, it ensures that the suppliers that they are getting associated with, especially in case of high end products’ suppliers, provide the customers with the warranties. The company is pouring quite a huge amount of budget in sales promotion as make its customer habituate of using its brand for quality shopping experience. Daraz incurs a cost of $7 to $8 per customer acquisition. Although, it is planning to cover the cost in long run once it succeed to gain its customers’ trust and their loyalty towards the brand. 7.2.3. Events and Experiences Daily encounter with brands also affects a lot in consumers’ brand attitude and beliefs. Becoming part of a relevant moment in customers’ lives through events and experience can broaden and deepen a brand’s relationship with the target market. Daraz also follows the same belief and is engaged in lots of events sponsorships. Recently, it has sponsored an event named “Beer Day” at Evoke restaurant where they provided the audience with the free beers once they install the Daraz app in their mobile phones. Daraz also streams Live shows in Facebook where it feature different Nepalese celebrities such as Samriddhi Rai and also