5. J.H.Kaul: Public relations in India 6. Leslie: Public relations Handbook. 7. Finn: Public relations and the management. J.E.Marsen: Modern public relations. Semester-III Syllabus IIIrd Paper II: Development Communication No. Of Semester Lectures (MCJ 302) Unit-1 Development - Different concepts Causes for under 20 – development - Theories of development, Economic Theory, Walt Rostow Sociological Theory, Modernization Theory, Dependency Theory, Diffusion of Innovations - Dominant Paradigm - New Paradigm of Development - Sustainable Development - Development dilemmas- Millennium Development Goals. Unit-2 Development Journalism, Origin, Growth, Concept, Case 15 studies - Development News, Development Reporting- Problems of Indian Press in Development Journalism- Multimedia Approach to Development issues. Unit-3 Development Communication, Definition, Nature, Scope, 25 Merits and demerits - Case studies of SITE and Jabua Project- Development Support Communication, Concept, and Human Development, Development Communication Concepts in Literacy, Population Control- AIDS. Unit-4 Participatory Development Communication - Participation and 15 Development- Social Capital Theories - Participatory Communication Research - Case studies Total number of 75 Lectures Class Room Exercises, Assignments, Seminars, Revision classes 15 90 Total Reference Books Avik Ghosh (2006): Communication technology and Human development: New Delhi: Sage publications DVR Murthy (2006): Development Journalism: What Next New Delhi: Kanishka Publications Srinivas Melkote (2001): Communication for development in the third World: New Delhi: Sage publications N. Jayaweeraand S. Ammugave (1989) Rethinking development
5. J.H.Kaul: Public relations in India 6. Leslie: Public relations Handbook. 7. Finn: Public relations and the management. J.E.Marsen: Modern public relations. Semester-III Syllabus IIIrd Semester Paper II: Development Communication (MCJ 302) No. Of Lectures Unit-1 Development - Different concepts – Causes for under development - Theories of development, Economic Theory, Walt Rostow Sociological Theory, Modernization Theory, Dependency Theory, Diffusion of Innovations - Dominant Paradigm - New Paradigm of Development - Sustainable Development - Development dilemmas- Millennium Development Goals. 20 Unit-2 Development Journalism, Origin, Growth, Concept, Case studies - Development News, Development Reporting- Problems of Indian Press in Development Journalism- Multimedia Approach to Development issues. 15 Unit-3 Development Communication, Definition, Nature, Scope, Merits and demerits - Case studies of SITE and Jabua Project- Development Support Communication, Concept, and Human Development, Development Communication Concepts in Literacy, Population Control- AIDS. 25 Unit-4 Participatory Development Communication - Participation and Development- Social Capital Theories - Participatory Communication Research - Case studies 15 Total number of Lectures 75 Class Room Exercises, Assignments, Seminars, Revision classes 15 Total 90 Reference Books Avik Ghosh (2006): Communication technology and Human development: New Delhi: Sage publications DVR Murthy (2006): Development Journalism: What Next New Delhi: Kanishka Publications Srinivas Melkote (2001): Communication for development in the third World: New Delhi: Sage publications N. Jayaweeraand S. Ammugave (1989) Rethinking development