BUS 306 FUNDAMENTALS OF MARKETING – Professor Carol Davis MARKETING PLAN Antoine Couturier, Dillon Foster, Danny Girard, Janice San Nicolas, Alex Tone Table of Contents Executive Summary p.5 Situation Analysis p.7 Market Summary p.7 Geographics p.8 Demographics p.9 Behavior Factors/Psycographics p.10 Market Needs p.11 Market Trends p.14 Market Growth p.14
BUS 306 – FUNDAMENTALS OF MARKETING Professor Carol Davis MARKETING PLAN Antoine Couturier, Dillon Foster, Danny Girard, Janice San Nicolas, Alex Tone Table of Contents Executive Summary Situation Analysis Market Summary Geographics Demographics Behavior Factors/Psycographics Market Needs Market Trends Market Growth p.5 p.7 p.7 p.8 p.9 p.10 p.11 p.14 p.14