Competition Score Card TEAM NAME JUDGE Presentation NEEDS MEETS EXCEEDS UNSATISFACTORY IMPROVEMENT EXPECTATIONS EXPECTATIONS REMARKABLE RESEARCH How well did the team apply research (qualitative or quantitative) to their approach? POSITIONING & TARGETING How well did the team show an understanding of the target market with clear brand positioning? CREATIVITY / INNOVATION How strong was the did they demonstrate out team’s idea and of-the-box thinking in their creative execution? MEDIA PLAN Was the budget efficiently allocated and the strategy appropriate to the creative? GENERAL QUALITY Overall, how would you rate the Presentation? PRESENTATION /25 SCORE Plan Books NEEDS MEETS EXCEEDS IMPROVEMENT EXPECTATIONS EXPECTATIONS REMARKABLE UNSATISFACTORY PROBLEM SOLVING How well did the team address the needs of the client in the brief? CREATIVITY / INNOVATION Did the team demonstrate out-of-the-box thinking in their creative execution? MEDIA PLAN Was the budget well planned and was the media strategy well communicated? GENERAL QUALITY Was the budget well planned and was the media strategy well communicated? /20 PLAN BOOK SCORE TOTAL SCORE /45 (PLEASE TALLY))
Competition Score Card TEAM NAME JUDGE Presentation UNSATISFACTORY NEEDS IMPROVEMENT MEETS EXPECTATIONS EXCEEDS EXPECTATIONS REMARKABLE RESEARCH How well did the team apply research (qualitative or quantitative) to their approach? POSITIONING & TARGETING How well did the team show an understanding of the target market with clear brand positioning? CREATIVITY / INNOVATION How strong was the team’s idea and did they demonstrate out of-the-box thinking in their creative execution? MEDIA PLAN Was the budget efficiently allocated and the strategy appropriate to the creative? GENERAL QUALITY Overall, how would you rate the Presentation? PRESENTATION SCORE /25 Plan Books UNSATISFACTORY NEEDS IMPROVEMENT MEETS EXPECTATIONS EXCEEDS EXPECTATIONS REMARKABLE PROBLEM SOLVING How well did the team address the needs of the client in the brief? CREATIVITY / INNOVATION Did the team demonstrate out-of-the-box thinking in their creative execution? MEDIA PLAN Was the budget well planned and was the media strategy well communicated? GENERAL QUALITY Was the budget well planned and was the media strategy well communicated? PLAN BOOK SCORE /20 TOTAL SCORE (PLEASE TALLY)) /45