Targeting Strategy Differentiated Marketing was applied on product line. With each version of iPhone iPhone’s that is different in design interface and applications, Apple Inc. allows the consumers the opportunities to choose which one they want to use. This method allows the producers to achieve higher sales and stronger position. Differentiation and Positioning Competitive Advantages iPhone 4S has a new distinct application that can communicate Product Differentiation: with humans. Thus, iPhone 4S is far more superior to the other smartphones. In addition, iPhone has always been a reliable product among the markets, so each new version carries on them a distinct trait that others cannot copy. Service Differentiation: The warranty of iPhone or Apple Inc. products in general is available globally. No matter where one buys an iPhone for example, they could always bring it to a store that operates selling and importing to be examined to see if they are iPhone’s damaged. Image Differentiation: Apple is a well-known brand in the international market for offering high-quality products. When an item is branded as Apple, most people often choose it out of various other goods beside it. Positioning Strategy As a matter of facts, Apple Inc. has always applied for “More More” strategy, providing higher values to the customers at higher costs. product line is also not an exception. iPhone’s This strategy might limit the company in but it allows the producer to focus other’s segments, on analyzing only one target segment, and then improve the products accordingly. Positioning Maps In the map above, it is clear that iPhone 4S was located on the upper-right of the map, along with its strongest opponent, Samsung Galaxy. (See Appendix 22) Despite the fierce competition existing in Vietnamese smartphone market, iPhone 4S still remains as one of the best smartphones in this industry due to its overall competitive advantages. MARKETING MIX STRATEGIES Product Product Classification According to Kolter et.al (2009), iPhone 4S is a Consumer Product and is classified Apple’s as Specialty Product. To illustrate, products have been seen as unique and desirable. Apple’s Furthermore, the customers are truly willing to purchase iPhone 4S due to high-end electronic device and fashionable smart phone. Three levels of product Core benefits:
Targeting Strategy Differentiated Marketing was applied on iPhone’s product line. With each version of iPhone that is different in design interface and applications, Apple Inc. allows the consumers the opportunities to choose which one they want to use. This method allows the producers to achieve higher sales and stronger position. Differentiation and Positioning Competitive Advantages Product Differentiation: iPhone 4S has a new distinct application that can communicate with humans. Thus, iPhone 4S is far more superior to the other smartphones. In addition, iPhone has always been a reliable product among the markets, so each new version carries on them a distinct trait that others cannot copy. Service Differentiation: The warranty of iPhone or Apple Inc. products in general is available globally. No matter where one buys an iPhone for example, they could always bring it to a store that operates iPhone’s selling and importing to be examined to see if they are damaged. Image Differentiation: Apple is a well-known brand in the international market for offering high-quality products. When an item is branded as Apple, most people often choose it out of various other goods beside it. Positioning Strategy As a matter of facts, Apple Inc. has always applied “More for More” strategy, providing higher values to the customers at higher costs. iPhone’s product line is also not an exception. This strategy might limit the company in other’s segments, but it allows the producer to focus on analyzing only one target segment, and then improve the products accordingly. Positioning Maps In the map above, it is clear that iPhone 4S was located on the upper-right of the map, along with its strongest opponent, Samsung Galaxy. (See Appendix 22) Despite the fierce competition existing in Vietnamese smartphone market, iPhone 4S still remains as one of the best smartphones in this industry due to its overall competitive advantages. MARKETING MIX STRATEGIES Product Product Classification According to Kolter et.al (2009), Apple’s iPhone 4S is a Consumer Product and is classified as Specialty Product. To illustrate, Apple’s products have been seen as unique and desirable. Furthermore, the customers are truly willing to purchase iPhone 4S due to high-end electronic device and fashionable smart phone. Three levels of product Core benefits: