A thorough evaluation of potential trade-shows should be undertaken to ensure they are a fit for Marathon in that they have the potential to deliver quality leads. The trade show evaluation should assess: The quality of exhibits, representation of quality companies that could be potential investor candidates as opposed to an over representation of academia, industry associations, government and so on. Where possible and if an attendee list is available - the quality of attendees the presence of key decision makers. While quality is always better than quantity, the number of registrants/exhibits should be taken into consideration. Feedback from DFAIT and MEDI and mining industry network Marathon’s Objectives Typically objectives will centre around: Attracting potential investors i.e. lead generation. Developing manufacturing partnerships to create jobs. Contribution to awareness building of Marathon as a mining service supply centre and potential for prospectors and juniors. Relationships to build on existing networks in the mining sector. Pre-Show Lead Generation and Outreach Typically, exhibit lists are available on the show website. Show evaluation work will contribute to list building and can be fine tuned to identify potential target companies, and applicable phone and email contact information for pre-show out reach. Where possible, this should be supplemented by the attendee list. These lists are occasionally available on the website. Also, shows are increasingly providing virtual networking facilities to enable participants make pre-show connections. Failing that, show organizers are sometimes willing to provide attendee information. Outreach activities can be supplemented by special events with invitations to prime prospects. Show organizers can be helpful in facilitating media relations activities by way of features in the show magazines and in their own pre-show outreach. Opportunities for show program advertising and sponsorships to reinforce the message can be investigated. Other initiatives might include features in applicable publications that align with the show audience.
A thorough evaluation of potential trade-shows should be undertaken to ensure they are a fit for Marathon in that they have the potential to deliver quality leads. The trade show evaluation should assess: The quality of exhibits, representation of quality companies that could be potential investor candidates as opposed to an over representation of academia, industry associations, government and so on. Where possible and if an attendee list is available - the quality of attendees the presence of key decision makers. While quality is always better than quantity, the number of registrants/exhibits should be taken into consideration. Feedback from DFAIT and MEDI and Marathon’s mining industry network Objectives Typically objectives will centre around: Attracting potential investors i.e. lead generation. Developing manufacturing partnerships to create jobs. Contribution to awareness building of Marathon as a mining service supply centre and potential for prospectors and juniors. Relationships to build on existing networks in the mining sector. Pre-Show Lead Generation and Outreach Typically, exhibit lists are available on the show website. Show evaluation work will contribute to list building and can be fine tuned to identify potential target companies, and applicable phone and email contact information for pre-show out reach. Where possible, this should be supplemented by the attendee list. These lists are occasionally available on the website. Also, shows are increasingly providing virtual networking facilities to enable participants make pre-show connections. Failing that, show organizers are sometimes willing to provide attendee information. Outreach activities can be supplemented by special events with invitations to prime prospects. Show organizers can be helpful in facilitating media relations activities by way of features in the show magazines and in their own pre-show outreach. Opportunities for show program advertising and sponsorships to reinforce the message can be investigated. Other initiatives might include features in applicable publications that align with the show audience.