e. Boom times Answer: c Page Reference: 71 Objective: 2-3 Marketing mix decisions in International Markets 85) In choosing a proper marketing mix strategy for international markets, the most crucial decision a firm will have to make will concern ________. a. modifying the packaging to suit local requirements b. adapting radio or TV advertising c. standardization versus localization of the marketing mix d. modifying the pricing strategy to remain competitive e. Modifying the product Answer: c Page Reference: 70 Objective: 2-3 Marketing mix decisions in International Markets 86) Intermediaries a firm uses to represent it in other countries are called a. Jobbers b. Export Merchants c. Shippers d. Loaders e. Book keepers Answer: b Page Reference: 72 Objective: 2-3 Marketing mix decisions in International Markets 87) An agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties is called__________ a. Trade agreement b. Import agreement c. Export agreement d. Licensing agreement e. No agreement Answer: d Page Reference: 72 Topic: Contractual Agreements
e. Boom times Answer: c Page Reference: 71 Objective: 2-3 Marketing mix decisions in International Markets 85) In choosing a proper marketing mix strategy for international markets, the most crucial decision a firm will have to make will concern ________. a. modifying the packaging to suit local requirements b. adapting radio or TV advertising c. standardization versus localization of the marketing mix d. modifying the pricing strategy to remain competitive e. Modifying the product Answer: c Page Reference: 70 Objective: 2-3 Marketing mix decisions in International Markets 86) Intermediaries a firm uses to represent it in other countries are called a. Jobbers b. Export Merchants c. Shippers d. Loaders e. Book keepers Answer: b Page Reference: 72 Objective: 2-3 Marketing mix decisions in International Markets 87) An agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties is called__________ a. Trade agreement b. Import agreement c. Export agreement d. Licensing agreement e. No agreement Answer: d Page Reference: 72 Topic: Contractual Agreements