Delivering a Marketing Strategy Course Overarching Objectives For the marketing strategy course, objective would be to focus the course on strategically analyzing and solving marketing problems from a perspective. Overall, the marketing decision makers’ management/marketing strategy course would have two key learning objectives: Understanding and effectively using the fundamental frameworks, processes, and analysis tools of marketing strategy Using the of marketing strategy to solve business problems “first principles” Overall Course Structure The overall delivery of the class materials would be based on each of the four First Principles of Marketing Strategy. We break down the delivery of the component into the following components. The first two lectures could provide an overview of marketing strategy, introduce each of the First Principles of Marketing Strategy, thus covering the purview of Chapter 1. These lectures could use the slide library from Chapter 1. Chapters 2-8 covers each of the four First Principles of Marketing Strategy in detail. We recommend organizing 3-4 lectures for each chapter, using the following resources: Slide Library for Lecture Content Data Analytic Technique for overview of analytic techniques within the purview of each chapter Broad Analytics Cases for application-based demonstration of each analytic technique MeXL-based analytics case as assignment-based learning of each analytic technique (for MBA students). Markstrat sessions to better understand the ground realities of the learning. The last two lectures could provide a review of marketing strategy, and ideas on how the integrate the four First Principles of Marketing Strategy, which covers the purview of Chapter 9, and could use the slide library from Chapter 9.
Delivering a Marketing Strategy Course Overarching Objectives For the marketing strategy course, objective would be to focus the course on strategically analyzing and solving marketing problems from a decision makers’ perspective. Overall, the marketing management/marketing strategy course would have two key learning objectives: Understanding and effectively using the fundamental frameworks, processes, and analysis tools of marketing strategy Using the “first principles” of marketing strategy to solve business problems Overall Course Structure The overall delivery of the class materials would be based on each of the four First Principles of Marketing Strategy. We break down the delivery of the component into the following components. The first two lectures could provide an overview of marketing strategy, introduce each of the First Principles of Marketing Strategy, thus covering the purview of Chapter 1. These lectures could use the slide library from Chapter 1. Chapters 2-8 covers each of the four First Principles of Marketing Strategy in detail. We recommend organizing 3-4 lectures for each chapter, using the following resources: Slide Library for Lecture Content Data Analytic Technique for overview of analytic techniques within the purview of each chapter Broad Analytics Cases for application-based demonstration of each analytic technique MeXL-based analytics case as assignment-based learning of each analytic technique (for MBA students). Markstrat sessions to better understand the ground realities of the learning. The last two lectures could provide a review of marketing strategy, and ideas on how the integrate the four First Principles of Marketing Strategy, which covers the purview of Chapter 9, and could use the slide library from Chapter 9.