Course Instructional Learning Activities Graded Activities Outcome Objectives Examine Examine In preparation for the quiz, review: (40 points) Quiz integrated personal Reading: In Marketing: The Core, This quiz will cover the following marketing selling and review: material: communication sales Chapter Sales 16, “Advertising, Chapter Sales 16, “Advertising, management in Promotion, and Public Relations,” Promotion, and Public Relations,” marketing pages 256-379. pages 256-379. Chapter 17, and “Personal Selling Chapter 17, and “Personal Selling Sales pages Sales pages Management,” Management,” Preparation for Week 12: In read: Marketing: The Core, Chapter 18, “Implementing Interactive and Multichannel pages 402-423. Marketing,” Week Twelve Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Examine Discuss The following learning activities will Class Discussion (20 points) integrated integrated help you to appreciate interactive and This week's discussion focuses on marketing marketing multichannel marketing. Multichannel electronic commerce. Companies can communication communication marketing is generally included in the certainly integrate electronic and its process development of integrated marketing commerce strategies into their communications programs. integrated marketing communication programs. Reading: In Marketing:The Core, read: About 70 percent of Internet users Chapter 18, have actually purchased something “Implementing Interactive and Multichannel online. pages 402-423. Marketing,” Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don't make a purchase?
Course Outcome Instructional Objectives Learning Activities Graded Activities Examine integrated marketing communication Examine personal selling and sales management in marketing In preparation for the quiz, review: Reading: In Marketing: The Core, review: Chapter 16, “Advertising, Sales Promotion, and Public Relations,” pages 256-379. Chapter 17, “Personal Selling and Sales Management,” pages Preparation for Week 12: In Marketing: The Core, read: Chapter 18, “Implementing Interactive and Multichannel Marketing,” pages 402-423. Quiz (40 points) This quiz will cover the following material: Chapter 16, “Advertising, Sales Promotion, and Public Relations,” pages 256-379. Chapter 17, “Personal Selling and Sales Management,” pages Week Twelve Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Examine integrated marketing communication Discuss integrated marketing communication and its process The following learning activities will help you to appreciate interactive and multichannel marketing. Multichannel marketing is generally included in the development of integrated marketing communications programs. Reading: In Marketing:The Core, read: Chapter 18, “Implementing Interactive and Multichannel Marketing,” pages 402-423. Class Discussion (20 points) This week's discussion focuses on electronic commerce. Companies can certainly integrate electronic commerce strategies into their integrated marketing communication programs. About 70 percent of Internet users have actually purchased something online. Have you made an online purchase? If so, why do you think so many people who have access to the Internet are not also online buyers? If not, why are you reluctant to do so? Do you think that electronic commerce benefits consumers even if they don't make a purchase?