Featured member profiles Create a book profiling members and how the association has helped them. Treat this like a newspaper or magazine article. Use member photos, highlight their current employment situations, their accomplishments and credentials, and why they became members of the association. Make sure to focus on how they are better because of their membership. Include contact information for those people so that readers can reach them with questions. Pre-program slideshows Create a PowerPoint or other type of computerized slideshow that runs before each and every program you offer. This is a background item that people can watch or read at their leisure before a program or during a networking time. It also helps people see who is who if you have photos of members with their names (e.g., group shots, board members). Have some music playing in the background and put the show on repeat so that it runs by itself. Although the length of a show will vary, try to have enough slides so that the show only repeats twice. Make sure you have someone handy with a digital camera during each program taking pictures for the next slideshow. Featured benefit: In each printed publication put a special box that regularly highlights a member benefit. You likely send out many different types of communications to your membership and prospects each month. In all your communications, whether they be print, electronic or broadcast (voicemails, multimedia) make sure to highlight a specific benefit of membership. Make the benefit quantifiable in some way, perhaps through a statistic or a testimonial from a member. The greatest impact of this practice happens over time by limiting yourself to one benefit in each communication and frequently varying which benefit you highlight. On various pages of your website, have spots that highlight specific member benefits. Rotate these frequently. Just as you want to have specific membership benefits highlighted in your publications, so too should you have specific benefits highlighted throughout your website. Listing them in one place is a good idea. But it is also a good idea to weave them throughout your web pages. This helps to remind visitors to your site about key advantages they might have if there were members. For each new membership application received on a specific program day, provide a free audio CD of the speaker/program. Or send out other special audio CDs to new members as a gift. This is an inexpensive way of providing an incentive for taking immediate action. If a prospect is enjoying the day’s program, and you couple that experience with targeted reasons (benefits) to
Featured member profiles Create a book profiling members and how the association has helped them. Treat this like a newspaper or magazine article. Use member photos, highlight their current employment situations, their accomplishments and credentials, and why they became members of the association. Make sure to focus on how they are better because of their membership. Include contact information for those people so that readers can reach them with questions. Pre-program slideshows Create a PowerPoint or other type of computerized slideshow that runs before each and every program you offer. This is a background item that people can watch or read at their leisure before a program or during a networking time. It also helps people see who is who if you have photos of members with their names (e.g., group shots, board members). Have some music playing in the background and put the show on repeat so that it runs by itself. Although the length of a show will vary, try to have enough slides so that the show only repeats twice. Make sure you have someone handy with a digital camera during each program taking pictures for the next slideshow. Featured benefit: In each printed publication put a special box that regularly highlights a member benefit. You likely send out many different types of communications to your membership and prospects each month. In all your communications, whether they be print, electronic or broadcast (voicemails, multimedia) make sure to highlight a specific benefit of membership. Make the benefit quantifiable in some way, perhaps through a statistic or a testimonial from a member. The greatest impact of this practice happens over time by limiting yourself to one benefit in each communication and frequently varying which benefit you highlight. On various pages of your website, have spots that highlight specific member benefits. Rotate these frequently. Just as you want to have specific membership benefits highlighted in your publications, so too should you have specific benefits highlighted throughout your website. Listing them in one place is a good idea. But it is also a good idea to weave them throughout your web pages. This helps to remind visitors to your site about key advantages they might have if there were members. For each new membership application received on a specific program day, provide a free audio CD of the speaker/program. Or send out other special audio CDs to new members as a gift. This is an inexpensive way of providing an incentive for taking immediate action. If a prospect is enjoying the day’s program, and you couple that experience with targeted reasons (benefits) to