MEDIUM PROJECT(S) BENEFITS CHALLENGES DIFFICULTY WHERE TO START LEVEL SOCIAL MEDIA Like Facebook page Engage Absence of Low Connect with social from your personal employees and social media media or marketing profile and company customers presence either manager page Positive personally or for Collect scorecard Join group on LinkedIn communications the company results and data and Post a in your Culture building Company sent to responsible company’s Facebook or Cost effective restrictions on party LinkedIn update. Measurable social media Share this document Share about Challenge impact Discretion of with responsible party Share scorecard results Network building marketing or utility data reductions Brand manager Share recognition from recognition 2013 Challenge Awards (in March) EVENTS Attend the on March Awareness Time Low RSVP or register for 11th Inspiration events . Attend specific to Education Attend event marketing Peer recognition Best practice sharing WEBSITE Add Challenge decal Culture building Limited space Low to Connect with and blurb on Customer on website Medium responsible party sustainability page or attraction Absence of Share this document appropriate webpage Employee appropriate with them Add micro-doc to attraction and webpage Use boiler plate website retention Discretion of language below or Promote goals and marketing craft statement from results from Challenge manager scratch No buy-in from top BLOG & Guest blog post from Employee Competing Medium Challenge liaison
MEDIUM PROJECT(S) BENEFITS CHALLENGES DIFFICULTY LEVEL WHERE TO START SOCIAL MEDIA Like Facebook page from your personal profile and company page Join group on LinkedIn Post a in your company’s Facebook or LinkedIn update. Share about Challenge Share scorecard results or utility data reductions Share recognition from 2013 Challenge Awards (in March) Engage employees and customers Positive communications Culture building Cost effective Measurable impact Network building Brand recognition Absence of social media presence either personally or for the company Company restrictions on social media Discretion of marketing manager Low Connect with social media or marketing manager Collect scorecard results and data and sent to responsible party Share this document with responsible party EVENTS Attend the on March 11th Attend specific to marketing Awareness Inspiration Education Peer recognition Best practice sharing Time Low RSVP or register for events . Attend event WEBSITE Add Challenge decal and blurb on sustainability page or appropriate webpage Add micro-doc to website Promote goals and results from Challenge Culture building Customer attraction Employee attraction and retention Limited space on website Absence of appropriate webpage Discretion of marketing manager No buy-in from top Low to Medium Connect with responsible party Share this document with them Use boiler plate language below or craft statement from scratch BLOG & Guest blog post from Employee Competing Medium Challenge liaison