1st Paper IV: Communication Theories and Models (MCJ No. of Semester 104) Lectures Unit-1 Communication Process - Variables of 15 –Definitions, Communication, Source, Message, Channel, Receiver, Feedback, Barriers to communication - Types of communication, Interpersonal, Intrapersonal, Group, Mass communication - Characteristics Print, Radio, Television, Film. Unit-2 Basic Models of Communication, Aristotle, Lasswel- Shannon & 20 Weaver, Berlo, Advanced Models of Communication , Osgood & Schramm Model, Johari Window Model, De Fleur, Dance Helical Model, Westley and MacLean’s Model- Theories of Press - Normative theories, Authoritarian, Libertarian, Communist, Social Responsibility, Development Theory, Democratic Participant Theory. Unit-3 Hypodermic Needle or Bullet Theory Two Step Flow Theory 20 – Opinion Leaders - Characteristics Multi step flow - Gate keeping – - Selective Gate Keeping - Diffusion of innovations Theory – Agenda Setting Theory Uses & Gratification Theory- Inoculation – Theory Theory - Cognitive Dissonance Theory. –Cultivation Unit-4 Verbal Communication- Principles, Characteristics Oral 20 – Communication Written Communication Non Verbal – – Communication (NVC) Definition Body Language Space – – – Communication Silence Functions of Non Verbal – – Communication. Total number of 75 Lectures Class Room Exercises, Assignments, 15 Seminars 90 Total Reference David Berlo (1960). The Process of communication. London. Uma Narula (1976). Mass Communication Theory and Practice. New Delhi: Har Anand. Denis McQueen and Vandal. Communication models. John Fiske: Introduction to communication studies London: Routledge. Denis McQueen (1993) Media performance. London: Sage Denis McQueen (2005) Mass communication theory. New Delhi: Sage. Deflower and Ball Rocket: Theory of mass communication Semester-I Syllabus
1st Semester Paper IV: Communication Theories and Models (MCJ 104) No. of Lectures Unit-1 Communication –Definitions, Process - Variables of Communication, Source, Message, Channel, Receiver, Feedback, Barriers to communication - Types of communication, Interpersonal, Intrapersonal, Group, Mass communication - Characteristics Print, Radio, Television, Film. 15 Unit-2 Basic Models of Communication, Aristotle, Lasswel- Shannon & Weaver, Berlo, Advanced Models of Communication , Osgood & Schramm Model, Johari Window Model, De Fleur, Dance Helical Model, Westley and MacLean’s Model- Theories of Press - Normative theories, Authoritarian, Libertarian, Communist, Social Responsibility, Development Theory, Democratic Participant Theory. 20 Unit-3 Hypodermic Needle or Bullet Theory – Two Step Flow Theory – Opinion Leaders - Characteristics Multi step flow - Gate keeping - Selective Gate Keeping - Diffusion of innovations Theory – Agenda Setting Theory – Uses & Gratification Theory- Inoculation Theory –Cultivation Theory - Cognitive Dissonance Theory. 20 Unit-4 Verbal Communication- Principles, Characteristics – Oral Communication – Written Communication – Non Verbal Communication (NVC) – Definition – Body Language – Space Communication – Silence – Functions of Non Verbal Communication. 20 Total number of Lectures 75 Class Room Exercises, Assignments, Seminars 15 Total 90 Reference David Berlo (1960). The Process of communication. London. Uma Narula (1976). Mass Communication Theory and Practice. New Delhi: Har Anand. Denis McQueen and Vandal. Communication models. John Fiske: Introduction to communication studies London: Routledge. Denis McQueen (1993) Media performance. London: Sage Denis McQueen (2005) Mass communication theory. New Delhi: Sage. Deflower and Ball Rocket: Theory of mass communication Semester-I Syllabus