The bank's pricing policies are attractive (competitive) to customers 4 12.9% 12 38.7% 15 48.4% Source: data (2013) In Contrast, Table 4.28 ( C) (2) Shows That 54.9% Of Management Agree That Their Banks Pricing Policy Is Well Communicated To Customers And 48.4% Agree That The Bank’s Pricing Policies Of Its Products And Services Are Attractive To Customers. These Results Suggest That Management Themselves Believe That Their Current Bank Charges And Rates Are Attractive Enough To Retain Customers. This Is An Area That Would Need Immediate Attention. 4.3.3 Research Objective 3 To Determine The Most Effective Relationship Marketing Tactic On Customers’ Loyalty Commercial Banks In Geita District. Table 4.29 Shows That 71.0% Of The Respondents (Management) Strongly Agree/ Agree That Relationship Marketing Tactics Are Used To Attract And Retain Customers Among Banks In Geita District, And 29.0% Are Neutral To The Statement. 4.29 Effectiveness of Relationship Marketing Tactics Effectiveness of RM Frequency Percent Cumulative Percent Neutral 9 29.0 29.0 Agree 19 61.3 90.3
The bank's pricing policies are attractive (competitive) to customers 4 12.9% 12 38.7% 15 48.4% Source: data (2013) In Contrast, Table 4.28 ( C) (2) Shows That 54.9% Of Management Agree That Their Banks Pricing Policy Is Well Communicated To Customers And 48.4% Agree That The Bank’s Pricing Policies Of Its Products And Services Are Attractive To Customers. These Results Suggest That Management Themselves Believe That Their Current Bank Charges And Rates Are Attractive Enough To Retain Customers. This Is An Area That Would Need Immediate Attention. 4.3.3 Research Objective 3 To Determine The Most Effective Relationship Marketing Tactic On Customers’ Loyalty Commercial Banks In Geita District. Table 4.29 Shows That 71.0% Of The Respondents (Management) Strongly Agree/ Agree That Relationship Marketing Tactics Are Used To Attract And Retain Customers Among Banks In Geita District, And 29.0% Are Neutral To The Statement. 4.29 Effectiveness of Relationship Marketing Tactics Effectiveness of RM Frequency Percent Cumulative Percent Neutral 9 29.0 29.0 Agree 19 61.3 90.3