Week Seven Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Compare Describe the This week's learning activities focus on Teamwork (50 points) distribution factors to distribution strategies. Specifically, you The following assignment illustrates strategies consider when will learn the different kinds of the importance of developing strategies selecting and distribution strategies that companies that will help companies manage managing a use in order to deliver goods and channel conflict when implementing marketing services to end users. distribution programs. channel Reading: In This teamwork assignment is a team Marketing: The Core, read: discussion that will be summarized in a Chapter 13, Marketing two to three page paper. “Managing Channels and Supply Chains,” pages 286-309. What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why? Identify real-life examples of dual and direct distribution. Follow the instructions for teamwork given in Week 5. Your final team paper is due at the beginning of Week 8. Part 2 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Compare Describe the The following learning activities will (35 points) Individual Work distribution factors to help you to appreciate distribution This is the next step in creating your strategies consider when programs. For example, you will learn marketing plan. Please follow the selecting and about indirect, direct, or dual directions in Week One and reference managing a distribution strategies. the marketing plan outline located marketing between pages 44-57 of the textbook channel Lesson Presentation: Complete An Effective entitled “Building the following: Marketing Plan.” Review Week 7, “Managing Marketing Channels and Supply After reading and reviewing Chapter 13, and the on Chains.” Sample Marketing Plan Visit the Web site page 44 of your textbook, complete the learnmarketing.net and read the following: article on Marketing Mix Identify which channel of to learn additional distribution will provide the best information regarding distribution coverage of the target market for strategies.
Week Seven Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Compare distribution strategies Describe the factors to consider when selecting and managing a marketing channel This week's learning activities focus on distribution strategies. Specifically, you will learn the different kinds of distribution strategies that companies use in order to deliver goods and services to end users. Reading: In Marketing: The Core, read: Chapter 13, “Managing Marketing Channels and Supply Chains,” pages 286-309. Teamwork (50 points) The following assignment illustrates the importance of developing strategies that will help companies manage channel conflict when implementing distribution programs. This teamwork assignment is a team discussion that will be summarized in a two to three page paper. What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why? Identify real-life examples of dual and direct distribution. Follow the instructions for teamwork given in Week 5. Your final team paper is due at the beginning of Week 8. Part 2 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Compare distribution strategies Describe the factors to consider when selecting and managing a marketing channel The following learning activities will help you to appreciate distribution programs. For example, you will learn about indirect, direct, or dual distribution strategies. Lesson Presentation: Complete the following: Review Week 7, “Managing Marketing Channels and Supply Chains.” Visit the Web site learnmarketing.net and read the article on Marketing Mix to learn additional information regarding distribution strategies. Individual Work (35 points) This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline located between pages 44-57 of the textbook entitled “Building An Effective Marketing Plan.” After reading and reviewing Chapter 13, and the Sample Marketing Plan on page 44 of your textbook, complete the following: Identify which channel of distribution will provide the best coverage of the target market for