Table 1: Summary of the Main Variables Variable Definition Literature Downloads The number of times an application has been downloaded. Operating System (OS) The various Operating systems for this research, Android, iOS & Zune. Price The monetary cost for a Lui et al. (2012) consumer to acquire a particular application (€). Month The different months of the year 2013. Monetization Type The manner in which a Ghose, (2012) consumer can obtain a specific application. Had Free/Paid Period Whether the application in Ghose et al. (2006) its past had been free or Kapil et al. (2004) had to be purchased. Is Local Whether an application is ResearchMoz, 2014 only intended for the local Dutch market. Paid Whether an application is Lui et al. (2012) paid for or free with initial Kapil et al. (2004) download. Category The group a particular application belongs to.
Table 1: Summary of the Main Variables Variable Definition Literature Downloads The number of times an application has been downloaded. Operating System (OS) The various Operating systems for this research, Android, iOS & Zune. Price The monetary cost for a consumer to acquire a particular application (€). Lui et al. (2012) Month The different months of the year 2013. Monetization Type The manner in which a consumer can obtain a specific application. Ghose, (2012) Had Free/Paid Period Whether the application in its past had been free or had to be purchased. Ghose et al. (2006) Kapil et al. (2004) Is Local Whether an application is only intended for the local Dutch market. ResearchMoz, 2014 Paid Whether an application is paid for or free with initial download. Lui et al. (2012) Kapil et al. (2004) Category The group a particular application belongs to.