Complete the grid below. Data Input Possible Type and Cause of Plan for Addressing Bias and Source Bias Example: Example: Example: Conversion Motivated Reasoning; Joe may Get automatic or independent Rates exclude some leads from report reporting on number and quality of Report from because compensation scheme leads supplied to Joe and other sales Joe in Sales is such that he stands to benefit associates from higher conversion rates
Complete the grid below. Data Input and Source Possible Type and Cause of Bias Plan for Addressing Bias Example: Conversion Rates Report from Joe in Sales Example: Motivated Reasoning; Joe may exclude some leads from report because compensation scheme is such that he stands to benefit from higher conversion rates Example: Get automatic or independent reporting on number and quality of leads supplied to Joe and other sales associates