Advertising Enhancing Customer Satisfaction and Confidence: creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality and hence feel more satisfied. With the developments in art, computer designs, Expressiveness: and graphics, advertising has developed into one of the most forceful medium of communication. With the special effects that can be created, even simple products and messages can look very attractive. Advertising is a very economical mode of Economy: communication if large number of people are to be reached. Because of its wide reach, the overall cost of advertising gets spread over numerous communication links established. As a result the per-unit cost of reach comes low. Limitations of Advertising The following are the major limitations of advertising as a tool of promotion: Advertising is an impersonal form of Less Forceful: communication. It is less forceful than the personal selling as there is no compulsion on the prospects to pay attention to the message. The evaluation of the effectiveness of Lack of Feedback: advertising message is very difficult as there is no immediate and accurate feedback mechanism of the message that is delivered. Advertising is less flexible as the message is Inflexibility: standardised and is not tailor made to the requirements of the different customer groups. As the volume of advertising is getting more Low Effectiveness: and more expanded it is becoming difficult to make advertising
Enhancing Customer Satisfaction and Confidence: Advertising creates confidence amongst prospective buyers as they feel more comfortable and assured about the product quality and hence feel more satisfied. Expressiveness: With the developments in art, computer designs, and graphics, advertising has developed into one of the most forceful medium of communication. With the special effects that can be created, even simple products and messages can look very attractive. Economy: Advertising is a very economical mode of communication if large number of people are to be reached. Because of its wide reach, the overall cost of advertising gets spread over numerous communication links established. As a result the per-unit cost of reach comes low. Limitations of Advertising The following are the major limitations of advertising as a tool of promotion: Less Forceful: Advertising is an impersonal form of communication. It is less forceful than the personal selling as there is no compulsion on the prospects to pay attention to the message. Lack of Feedback: The evaluation of the effectiveness of advertising message is very difficult as there is no immediate and accurate feedback mechanism of the message that is delivered. Inflexibility: Advertising is less flexible as the message is standardised and is not tailor made to the requirements of the different customer groups. Low Effectiveness: As the volume of advertising is getting more and more expanded it is becoming difficult to make advertising