End of Day 1 Day 2: Thursday May 31, 2012 Time: 9:00 10:30 am – Plenary Session 2 Session Chair: Ernest Cyril De Run Assistant: Szandra Gombos Room: ÚT 231 Name Plenary 2 Kara Chan The last mile in academic publication: Revising a manuscript Forrest Yang The road to JM Meet the editor of AJBR Time: 9:00 10:30 am – Track 3: Retailing and Marketing Innovations Chair: Marta Ziółkowska Assistant: Szilárd Németh Room: ÚT 229 No Title of Paper Authors 1 Empirical Analysis of Purchase Activity of a Péter Huszka, József Horváth, Hungarian Food Retailer Chain Judit Makkos-Káldi 2 Development of Franchising in New Zealand Marta Ziółkowska (Franchising opportunities in New Zealand) 3 Staging space: an emerging trend in brand Francis Hung Yuen Lam, Violet communication in Hong Kong Chan Tze Man, Wendy Shek 4 Driver of Customer Satisfaction Perspectives from M. Sadiq Sohail, Syed Aziz the Food Retail Sector of an Arab Nation Anwar, Fuad Hossain Rabbie Time: 9:00 10:30 am – Track 4: Branding Chair: Andrew Lee Hock Cheong Assistant: Petra Platz Room: ÚT 217 No Title of Paper Authors 1 Identification between Individuals and Places of István Piskóti, Szabolcs Nagy, Residence László Molnár, Anita Marien 2 Antecedents and consequences of brand attachment Andrew Lee Hock Cheong among a cross section of Malaysian consumers: a
End of Day 1 Day 2: Thursday May 31, 2012 Time: 9:00 – 10:30 am Plenary Session 2 Session Chair: Ernest Cyril De Run Assistant: Szandra Gombos Room: ÚT 231 Name Plenary 2 Kara Chan The last mile in academic publication: Revising a manuscript Forrest Yang The road to JM Meet the editor of AJBR Time: 9:00 – 10:30 am Track 3: Retailing and Marketing Innovations Chair: Marta Ziółkowska Assistant: Szilárd Németh Room: ÚT 229 No Title of Paper Authors 1 Empirical Analysis of Purchase Activity of a Hungarian Food Retailer Chain Péter Huszka, József Horváth, Judit Makkos-Káldi 2 Development of Franchising in New Zealand (Franchising opportunities in New Zealand) Marta Ziółkowska 3 Staging space: an emerging trend in brand communication in Hong Kong Francis Hung Yuen Lam, Violet Chan Tze Man, Wendy Shek 4 Driver of Customer Satisfaction Perspectives from the Food Retail Sector of an Arab Nation M. Sadiq Sohail, Syed Aziz Anwar, Fuad Hossain Rabbie Time: 9:00 – 10:30 am Track 4: Branding Chair: Andrew Lee Hock Cheong Assistant: Petra Platz Room: ÚT 217 No Title of Paper Authors 1 Identification between Individuals and Places of Residence István Piskóti, Szabolcs Nagy, László Molnár, Anita Marien 2 Antecedents and consequences of brand attachment among a cross section of Malaysian consumers: a Andrew Lee Hock Cheong