Appendix 2: Situational analysis internal environment – Internal Environment Strength Weakness Factor (1-10) STRATEGY Yes 7 Competitive advantage - able to differentiate Yes 6 Key drivers of the business are known Yes 7 Strategy for growth Yes 5 Detailed action plan SALES & MARKETING Clear evidence of market need for your Yes 10 product Know your specific market & competitors in Yes 8 detail Yes 8 Know your target audience intimately Focus resources and efforts on current Yes 8 customers Yes 9 Competitive and profitable pricing strategy Yes 6 Your marketing plan and budget Measure, learn from and adapt your Yes 8 marketing activities STRUCTURE Business structure to maximise wealth and Yes 6 minimise risk (e.g. sole trader, company, trust) Organisational Structure Yes 6 Distribution and sales to target markets Yes Are your buildings and facilities adequate? Yes 8 Is your equipment effective and up to date? Able to protect your IP from being copied? SYSTEMS Information and management systems (e.g. CRM) Performance measurement and rewards Yes 5 Documented processes and systems Yes Yes 8 Accounting and debt collection systems Purchasing systems and inventory management STAFFING & SKILLS
Appendix 2: Situational analysis – internal environment Internal Environment Strength Weakness Factor (1-10) STRATEGY Competitive advantage - able to differentiate Yes 7 Key drivers of the business are known Yes 6 Strategy for growth Yes 7 Detailed action plan Yes 5 SALES & MARKETING Clear evidence of market need for your product Yes 10 Know your specific market & competitors in detail Yes 8 Know your target audience intimately Yes 8 Focus resources and efforts on current customers Yes 8 Competitive and profitable pricing strategy Yes 9 Your marketing plan and budget Yes 6 Measure, learn from and adapt your marketing activities Yes 8 STRUCTURE Business structure to maximise wealth and minimise risk (e.g. sole trader, company, trust) Yes 6 Organisational Structure Distribution and sales to target markets Yes 6 Are your buildings and facilities adequate? Yes Is your equipment effective and up to date? Yes 8 Able to protect your IP from being copied? SYSTEMS Information and management systems (e.g. CRM) Performance measurement and rewards Documented processes and systems Yes 5 Accounting and debt collection systems Yes Yes 8 Purchasing systems and inventory management STAFFING & SKILLS