GROUP OF COURSES PROGRAMME OUTCOMES The courses are structured to address core concepts that require for strengthening of A. FINANCE knowledge in areas of financials and accounting. 1. International Financial Management 2. Financial Accounting The courses are designed to manage a shift 3. Advanced Accounting from resource based economy to knowledge 4. Advance Cost Accounting based. 5. Management Accounting 6. Auditing Along-with knowledge creation, the 7. Income Tax Law and Practice programme also focus knowledge sharing. 8. Investment Analysis Therefore, faculty and students are 9. Financial Market & Institutions encouraged to arrange seminars, lectures by 10. Islamic Banking & Finance inviting renowned practitioners and subject 11. Introduction to Business Finance experts from public and private sector. The diverse range of courses provides opportunities to learner regarding theories of B. MARKETING marketing. 1. Marketing Research After obtaining the subject knowledge the 2. Consumer Behavior students would be able to know the theory and 3. International Marketing techniques of its implementation while 4. Sales Management considering the difference between sales and 5. Export Marketing marketing. 6. Advertising and Promotional Strategies 7. International Marketing The students would also inform about the 8. Marketing of Services importance of promotional campaigns for life 9. Industrial Marketing of organization and techniques about the 10. Social Marketing development of effective campaigns in 11. Agricultural Marketing industry, agriculture and other sectors. 12. Brand Management The courses are designed to enable students
GROUP OF COURSES PROGRAMME OUTCOMES A. FINANCE 1. International Financial Management 2. Financial Accounting 3. Advanced Accounting 4. Advance Cost Accounting 5. Management Accounting 6. Auditing 7. Income Tax Law and Practice 8. Investment Analysis 9. Financial Market & Institutions 10. Islamic Banking & Finance 11. Introduction to Business Finance The courses are structured to address core concepts that require for strengthening of knowledge in areas of financials and accounting. The courses are designed to manage a shift from resource based economy to knowledge based. Along-with knowledge creation, the programme also focus knowledge sharing. Therefore, faculty and students are encouraged to arrange seminars, lectures by inviting renowned practitioners and subject experts from public and private sector. B. MARKETING 1. Marketing Research 2. Consumer Behavior 3. International Marketing 4. Sales Management 5. Export Marketing 6. Advertising and Promotional Strategies 7. International Marketing 8. Marketing of Services 9. Industrial Marketing 10. Social Marketing 11. Agricultural Marketing 12. Brand Management The diverse range of courses provides opportunities to learner regarding theories of marketing. After obtaining the subject knowledge the students would be able to know the theory and techniques of its implementation while considering the difference between sales and marketing. The students would also inform about the importance of promotional campaigns for life of organization and techniques about the development of effective campaigns in industry, agriculture and other sectors. The courses are designed to enable students