12 Month Marketing Plan template Website & Social Membership Membership Visitor Marketing Group Marketing Clubhouse Corporate Review Tasks Media Recruitment Retention and Retention and Retention Marketing and/or Business JANUARY Update website and Member newsletter Winter Warmer Offer Society packages to be Target local businesses AGM Preparation social media as 4 for 3 on all tee times promoted necessary Focus on renewals FEBRUARY Member newsletter Promotion of Valentine’s Update website and Member recruitment Valentine’s promotion Data collection review Day meals at the social media as programme – 1st year Focus on renewals Clubhouse necessary offer MARCH 3 month trial Update website and Member newsletter Buggy campaign Business and corporate Target local businesses membership social media as marketing campaign necessary Focus on renewals APRIL The Masters promotion Member-Get-Member Member newsletter Dedicated clubhouse Update website and Data collection review scheme launched marketing campaign- social media as Focus on renewals social membership necessary MAY Update website and Academy membership Member newsletter Driving range campaign Google analytics review social media as programme launched necessary Member Exit Survey JUNE Member recruitment Member guest green fee Target local businesses Update website and Member newsletter Autumn Society packages programme – 1st year Data collection review promotion social media as to be promoted- repeat offer necessary Focus on renewals visits JULY Update website and 3 month trial Business and corporate Member newsletter The Open green fee social media as membership marketing campaign promotion necessary Focus on renewals AUGUST Dedicated clubhouse Update website and Member newsletter Bank Holiday green fee Data collection review marketing campaign- social media as promotion social membership necessary Focus on renewals Website copy refresh Autumn offers promotion SEPTEMBER Business and corporate- Update website and Member newsletter 2019 Society packages to Google analytics review meetings rooms lettings social media as promoted- repeat necessary Focus on renewals customers OCTOBER Target local businesses- Update website and Autumn offers promotion Winter Membership Member Satisfaction 2019 Society packages Data collection review Xmas parties social media as package launched Survey promoted- new necessary customers NOVEMBER Update website and Member Newsletter Winter offers promotion social media as necessary DECEMBER Update website and Member newsletter Winter offers promotion Business and corporate- Data collection review social media as meetings rooms lettings- necessary Feedback on 2019 satisfaction survey Website copy refresh
12 Month Marketing Plan template Website & Social Media Membership Recruitment Membership Retention Visitor Marketing and Retention Group Marketing and Retention Clubhouse Marketing Corporate and/or Business Review Tasks JANUARY Update website and social media as necessary Member newsletter Focus on renewals Winter Warmer Offer 4 for 3 on all tee times Society packages to be promoted Target local businesses AGM Preparation FEBRUARY Update website and social media as necessary Member recruitment programme – 1st year offer Member newsletter Focus on renewals Valentine’s promotion Promotion of Valentine’s Day meals at the Clubhouse Data collection review MARCH Update website and social media as necessary 3 month trial membership Member newsletter Focus on renewals Buggy campaign Business and corporate marketing campaign Target local businesses APRIL Update website and social media as necessary Member-Get-Member scheme launched Member newsletter Focus on renewals The Masters promotion Dedicated clubhouse marketing campaign- social membership Data collection review MAY Update website and social media as necessary Academy membership programme launched Member newsletter Member Exit Survey Driving range campaign Google analytics review JUNE Update website and social media as necessary Member recruitment programme – 1st year offer Member newsletter Focus on renewals Member guest green fee promotion Autumn Society packages to be promoted- repeat visits Target local businesses Data collection review JULY Update website and social media as necessary 3 month trial membership Member newsletter Focus on renewals The Open green fee promotion Business and corporate marketing campaign AUGUST Update website and social media as necessary Website copy refresh Member newsletter Focus on renewals Bank Holiday green fee promotion Dedicated clubhouse marketing campaign- social membership Data collection review SEPTEMBER Update website and social media as necessary Member newsletter Focus on renewals Autumn offers promotion 2019 Society packages to promoted- repeat customers Business and corporate- meetings rooms lettings Google analytics review OCTOBER Update website and social media as necessary Winter Membership package launched Member Satisfaction Survey Autumn offers promotion 2019 Society packages promoted- new customers Target local businesses- Xmas parties Data collection review NOVEMBER Update website and social media as necessary Member Newsletter Winter offers promotion DECEMBER Update website and social media as necessary Website copy refresh Member newsletter Feedback on satisfaction survey Winter offers promotion Business and corporate- meetings rooms lettings- 2019 Data collection review