Week Content Readings Homework Due Introduction Introduction: Strategy and Form teams, caucus and decide on Economics: (EOS), global industry and team for Industry Concept of Strategy. Economic Economic Costs and Project Costs. Profitability. Demand and Profitability, Demand and Revenues. Game Theory. Revenues, Perfect Competition: (EOS 1 Logistics, team formation, and in 6th ed, pp.11-17, assignment of consulting project 21-34 in 5th ed) Discussion of class requirements and performance standards. Industry Analysis Case Preparation: Industry Analysis (EOS Ch.8 in 6th ed, Has the industry that Coke and Market Structure. Five forces Ch.12 in 5th ed) Pepsi compete in generated high profits historically relative to other Case Porter, Michael, Note industries? Cola Wars Continue: Coke and on the Structural How intense is pricing rivalry Pepsi in the Twenty-First Analysis of Industries among firms in the industry? Why? 2 Century (HBS 9-702-442) (HBS 9-376-054) What are the barriers to entry in this industry and how important is each? How should Coke and Pepsi respond to the growth of beverages? Business-Level Strategy I: EOS Ch.9 in 6th ed, Progress Report of Industry Analysis Creating Competitive Ch.13 in 5th ed) Advantage Case Preparation: Ghemawat, Pankaj What is the five-forces analysis of Value Creation. Cost and Rivkin, Jan W., the express mail industry? Advantage. Benefit Advantage. Creating Competitive Analyze Airborne Express’ cost 3 Segmentation and Targeting Advantage advantage Strategies (HBS 9-798-062) What could Robert Brazier, Airborne's President and COO, do Case to strengthen the company’s Airborne Express (A) (HBS position? Business-Level Strategy II : 1. Sustaining Competitive Case Preparation: Sustaining Competitive Advantage (EOS Ch.11 in Perform a five forces analysis of Advantage 6th ed, Ch.14 in 5th ed) industry Enterprise’s How does Enterprise differ from Resource-based Theory. 2. Porter, Michael, What other rental car agencies? Barriers to Imitation. First-mover is Strategy Describe and evaluate Enterprise’s 4 Advantages strategy for competing in this 3. Prahalad, C.K., and industry Case Hamel, Gary, The Core What strategic moves should Enterprise Rent-a-Car Competence of the Enterprise make in order to (articles posted online) Corporation. strengthen its position?
Week Content Readings Homework Due 1 Introduction Concept of Strategy. Economic Costs. Profitability. Demand and Revenues. Game Theory. Logistics, team formation, and assignment of consulting project Discussion of class requirements and performance standards. Introduction: Strategy and Economics: (EOS), Economic Costs and Profitability, Demand and Revenues, Perfect Competition: (EOS in 6th ed, pp.11-17, 21-34 in 5th ed) Form teams, caucus and decide on global industry and team for Industry Project 2 Industry Analysis Market Structure. Five forces Case Cola Wars Continue: Coke and Pepsi in the Twenty-First Century (HBS 9-702-442) Industry Analysis (EOS Ch.8 in 6th ed, Ch.12 in 5th ed) Porter, Michael, Note on the Structural Analysis of Industries (HBS 9-376-054) Case Preparation: Has the industry that Coke and Pepsi compete in generated high profits historically relative to other industries? How intense is pricing rivalry among firms in the industry? Why? What are the barriers to entry in this industry and how important is each? How should Coke and Pepsi respond to the growth of beverages? 3 Business-Level Strategy I: Creating Competitive Advantage Value Creation. Cost Advantage. Benefit Advantage. Segmentation and Targeting Strategies Case Airborne Express (A) (HBS EOS Ch.9 in 6th ed, Ch.13 in 5th ed) Ghemawat, Pankaj and Rivkin, Jan W., Creating Competitive Advantage (HBS 9-798-062) Progress Report of Industry Analysis Case Preparation: What is the five-forces analysis of the express mail industry? Analyze Airborne Express’ cost advantage What could Robert Brazier, Airborne's President and COO, do to strengthen the company’s position? 4 Business-Level Strategy II : Sustaining Competitive Advantage Resource-based Theory. Barriers to Imitation. First-mover Advantages Case Enterprise Rent-a-Car (articles posted online) 1. Sustaining Competitive Advantage (EOS Ch.11 in 6th ed, Ch.14 in 5th ed) 2. Porter, Michael, What is Strategy 3. Prahalad, C.K., and Hamel, Gary, The Core Competence of the Corporation. Case Preparation: Perform a five forces analysis of Enterprise’s industry How does Enterprise differ from other rental car agencies? Describe and evaluate Enterprise’s strategy for competing in this industry What strategic moves should Enterprise make in order to strengthen its position?