managing marketing channels, managing retailing,wholesaling, and market logistics, designing and managin g integrated marketing communications, manageing advertising, sales promotion and public relations,managing sales force, managing direct and online marketing, Managing the marketing effort : organising, implementing, evaluating and controlling marketing activities. Students’ Seminar on Contemporary Issue in Marketing Management. HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : MBA MBAOO Course Code Semester : 2 MBAOO204CC Financial Management(FMC) Course type : Core Compulsory Total Credit : 04 Teaching time Examination Marking scheme (hours) Theory Practical Internal External Total (hrs) (hrs) (Marks) (Marks) (Marks) 4 X 15 = 60 30 70 ( Paper of 3 hrs) 100 Objectives The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision making situations. Unit Topic Content Hrs. Marks Credit No. W + % I Nature of financial management, Valuation: concept of value and return, valuation of bonds and shares, Investment decisions : analysis of capital budgeting decision, determining cash flows, cost of capital, complex investment decisions, Financing and dividend decisions: financial and operating leverage,capital structure theories, capital structure planning and policy, devidend theories and policy, Working capital management principles, accounts receivables management, inventory mangement, cash management, working capital financing,Long term sources of finance: introduction to Indian capital market, sources of long term finance. Students’ Seminar on Contemporary Issue in Finance Management. HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : MBA MBAOO Course Code Semester : 2 MBAOO205CC Production and Operations Management(POM) Course type : Core Compulsory Total Credit : 04
managing marketing channels, managing retailing,wholesaling, and market logistics, designing and managin g integrated marketing communications, manageing advertising, sales promotion and public relations,managing sales force, managing direct and online marketing, Managing the marketing effort : organising, implementing, evaluating and controlling marketing activities. Students’ Seminar on Contemporary Issue in Marketing Management. HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : MBAOO Programme Name : MBA Course Code MBAOO204CC Semester : 2 Financial Management(FMC) Course type : Core Compulsory Total Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) Total (Marks) 4 X 15 = 60 30 70 ( Paper of 3 hrs) 100 Objectives The focus of this course is on the understanding of techniques and concepts and in showing their application to financial decision making situations. Unit Topic No. Content Hrs. Marks W + % Credit I Nature of financial management, Valuation: concept of value and return, valuation of bonds and shares, Investment decisions : analysis of capital budgeting decision, determining cash flows, cost of capital, complex investment decisions, Financing and dividend decisions: financial and operating leverage,capital structure theories, capital structure planning and policy, devidend theories and policy, Working capital management principles, accounts receivables management, inventory mangement, cash management, working capital financing,Long term sources of finance: introduction to Indian capital market, sources of long term finance. Students’ Seminar on Contemporary Issue in Finance Management. HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : MBAOO Programme Name : MBA Course Code MBAOO205CC Semester : 2 Production and Operations Management(POM) Course type : Core Compulsory Total Credit : 04