Table 1. Interventions proposed in pledges A1, A4, A6 and A8 and the number and proportion of interventions selected by signatories* Pledge Number of Interventions proposed in each pledge Number of signatories signatories who who selected these signed up to each actions (%) pledge Alcohol 92 signatories Unit alcohol content 54 (59%) Labelling: Chief Medical Officers’ daily guidelines 58 (63%) A1 for lower-risk consumption Pregnancy warning 54 (59%) drinkaware.co.uk 28 (30%) Responsibility statement 22 (24%) Tackling 63 signatories Challenge 21 21 (33%) under-age Challenge 25 25 (40%) alcohol sales: A4 Advertising 92 signatories Promotion of responsible drinking 34 (37%) and No alcohol posters near schools 46 (50%) marketing Adhering to Drinkaware brand 49 (53%) alcohol: A6 guidelines Alcohol 32 signatories Reducing the alcohol content of drinks, 14 (44%) unit even by small changes of 0.1% abv in a reduction: product A8 development of new lower alcohol 13 (41%) products Improving availability, better marketing 18 (56%) and promotion of lower alcohol products On-trade premises and producers could 1 (3%) also offer and promote smaller measures On trade premises reduce promotion of 0 (0%) larger measures, making smaller measures default *as at November 2013 Source: ()
Table 1. Interventions proposed in pledges A1, A4, A6 and A8 and the number and proportion of interventions selected by signatories* Pledge Number of signatories who signed up to each pledge Interventions proposed in each pledge Number of signatories who selected these actions (%) Alcohol Labelling: A1 92 signatories Unit alcohol content 54 (59%) Chief Medical Officers’ daily guidelines for lower-risk consumption 58 (63%) Pregnancy warning 54 (59%) drinkaware.co.uk 28 (30%) Responsibility statement 22 (24%) Tackling under-age alcohol sales: A4 63 signatories Challenge 21 21 (33%) Challenge 25 25 (40%) Advertising and marketing alcohol: A6 92 signatories Promotion of responsible drinking 34 (37%) No alcohol posters near schools 46 (50%) Adhering to Drinkaware brand guidelines 49 (53%) Alcohol unit reduction: A8 32 signatories Reducing the alcohol content of drinks, even by small changes of 0.1% abv in a product 14 (44%) development of new lower alcohol products 13 (41%) Improving availability, better marketing and promotion of lower alcohol products 18 (56%) On-trade premises and producers could also offer and promote smaller measures 1 (3%) On trade premises reduce promotion of larger measures, making smaller measures default 0 (0%) *as at November 2013 Source: ()