Previous research has suggested that Born Globals are not an industry or sector-specific phenomenon and, therefore, should not be defined solely as businesses that implement and/or sell cutting edge technology. Although a rather large proportion of the research focuses on Born Global companies’ internationalization, these articles remains devoted to start-up companies in highly technological industries (Morgan-Thomas & Jones, 2009). Therefore, existing research has tended to overlook the development of Born Global characteristics outside high technology sectors. The critical interrelationships between how and why Born Global firms internationalize in the way they do will therefore be done with focus on the Danish textile and clothing industry, which is known to be less technology-based. This decision is backed by Freeman and Cavusgil (2007), who claimed that Born Globals appear in large numbers, especially in smaller open economies. Furthermore, scholars have found that deregulations and advances in technologies make a country such as Denmark an ideal location to research the phenomenon of Born Global firms. As identified, the present literature has some knowledge gaps. To fill the current gaps, this study aims to investigate Born Global firms, distinguishing to mainstream traditional internationalization, and the limited knowledge regarding low-tech industries. This study aims to map the important factors of Danish textile and clothing manufactures to early and rapid internationalize. Therefore, it seeks to explore the known literatures of Born Global and traditional internationalization, providing a theoretical understanding of the two parts of theory. By combining the methodological approaches of a literature review with an empirical mixed method approach, this study seeks to overview, analyze, and evaluate the scientific field under investigation. Moreover, this study aims to add empirical research findings of quantitative and qualitative nature to provide empirical evidence on how practitioners within the chosen industry can use the research findings. Also, an additional aim is to help future researchers investigate the phenomenon of Born Global and mainstream traditional internationalization by illustrating the important attributes and competencies of companies. Thereby, this study has the overarching aim to address the following problem formulation: How can Danish companies enhance the possibility to decide whether to internationalize as a Born Global or in the traditional way? To answer the problem formulation, this thesis uses several research questions that guide the research through the investigation. Like the problem formulation, the research questions are extracted from the research background, as well as they work as supporting questions for the problem formulation. These are as follows:
Previous research has suggested that Born Globals are not an industry or sector-specific phenomenon and, therefore, should not be defined solely as businesses that implement and/or sell cutting edge technology. Although a rather large proportion of the research focuses on Born Global companies’ internationalization, these articles remains devoted to start-up companies in highly technological industries (Morgan-Thomas & Jones, 2009). Therefore, existing research has tended to overlook the development of Born Global characteristics outside high technology sectors. The critical interrelationships between how and why Born Global firms internationalize in the way they do will therefore be done with focus on the Danish textile and clothing industry, which is known to be less technology-based. This decision is backed by Freeman and Cavusgil (2007), who claimed that Born Globals appear in large numbers, especially in smaller open economies. Furthermore, scholars have found that deregulations and advances in technologies make a country such as Denmark an ideal location to research the phenomenon of Born Global firms. As identified, the present literature has some knowledge gaps. To fill the current gaps, this study aims to investigate Born Global firms, distinguishing to mainstream traditional internationalization, and the limited knowledge regarding low-tech industries. This study aims to map the important factors of Danish textile and clothing manufactures to early and rapid internationalize. Therefore, it seeks to explore the known literatures of Born Global and traditional internationalization, providing a theoretical understanding of the two parts of theory. By combining the methodological approaches of a literature review with an empirical mixed method approach, this study seeks to overview, analyze, and evaluate the scientific field under investigation. Moreover, this study aims to add empirical research findings of quantitative and qualitative nature to provide empirical evidence on how practitioners within the chosen industry can use the research findings. Also, an additional aim is to help future researchers investigate the phenomenon of Born Global and mainstream traditional internationalization by illustrating the important attributes and competencies of companies. Thereby, this study has the overarching aim to address the following problem formulation: How can Danish companies enhance the possibility to decide whether to internationalize as a Born Global or in the traditional way? To answer the problem formulation, this thesis uses several research questions that guide the research through the investigation. Like the problem formulation, the research questions are extracted from the research background, as well as they work as supporting questions for the problem formulation. These are as follows: