The structure for respondents C and interviews were slightly altered from D’s the one used for respondent B because they have lesser-known blogs. Respondent C did have a more successful blog than respondent D. Also, respondent C conformed more to the role of online opinion leader and respondent D to that of online opinion seeker. The questions touched on (personal) motivations, involvement and importance of fashion in their lives, curating their blogs (i.e. choosing content for their blogs), media habits (that includes the, in their opinion, importance of social networks and traditional media for acquiring information), and their interaction with readers. See Appendix II for the transcript of the interview with respondent A and the e-mail interviews (follow-up e-mails are joined into one long interview) with respondents B, C, and D. CHAPTER 4 RESULTS SURVEY In total, 131 people filled out the survey. It was distributed, as mentioned in the previous chapter, on mostly public fashion forums, through social media, and personal contacts who expressed an interest in fashion. In total, the sample consists of 118 women (or 90.1 percent of the total respondents) and 13 (9.9 percent) men with. This finding is not surprising as in most
The structure for respondents C and D’s interviews were slightly altered from the one used for respondent B because they have lesser-known blogs. Respondent C did have a more successful blog than respondent D. Also, respondent C conformed more to the role of online opinion leader and respondent D to that of online opinion seeker. The questions touched on (personal) motivations, involvement and importance of fashion in their lives, curating their blogs (i.e. choosing content for their blogs), media habits (that includes the, in their opinion, importance of social networks and traditional media for acquiring information), and their interaction with readers. See Appendix II for the transcript of the interview with respondent A and the e-mail interviews (follow-up e-mails are joined into one long interview) with respondents B, C, and D. CHAPTER 4 RESULTS SURVEY In total, 131 people filled out the survey. It was distributed, as mentioned in the previous chapter, on mostly public fashion forums, through social media, and personal contacts who expressed an interest in fashion. In total, the sample consists of 118 women (or 90.1 percent of the total respondents) and 13 (9.9 percent) men with. This finding is not surprising as in most