Judge's Initials _____________ School ___________________ BUSINESS PLAN PROJECT BUSINESS PLAN Written Report Rating Sheet Does Not Not Meet Meets Exceeds Points Evaluation Item Demonstrated Expectations Expectations Expectations Earned CONTENT Executive Summary Convinces reader that business concept is sound and has a reasonable chance of 0 1-7 8-14 15-20 success Is concise and effectively written Company Description Legal form of business Effective date of business Company mission statement /vision 0 1-5 6-10 11-15 Company governance Company location(s) Immediate development goals Overview of company's financial status Industry Analysis Description of industry (size, growth rates, nature of competition, history) 0 1-5 6-10 11-15 Trends and strategic opportunities within industry Target Market Target market defined (size, growth potential, needs) 0 1-5 6-10 11-15 Effective analysis of market's potential, current patterns, and sensitivities Competition Key competitors identified Effective analysis of competitors’ strengths and weaknesses 0 1-5 6-10 11-15 Potential future competitors Barriers to entry for new competitors identified Marketing Plan and Sales Strategy Key message to be communicated identified 0 1-5 6-10 11-15 Options for message delivery identified and analyzed including Web process Sales procedures and methods defined Operations Business facilities described Production plan defined and analyzed 0 1-5 6-10 11-15 Workforce plan defined and analyzed Impact of Technology Continued on next page
Judge's Initials _____________ School ___________________ BUSINESS PLAN PROJECT BUSINESS PLAN Written Report Rating Sheet Evaluation Item Not Demonstrated Does Not Meet Expectations Meets Expectations Exceeds Expectations Points Earned CONTENT Executive Summary Convinces reader that business concept is sound and has a reasonable chance of success Is concise and effectively written 0 1-7 8-14 15-20 Company Description Legal form of business Effective date of business Company mission statement /vision Company governance Company location(s) Immediate development goals Overview of company's financial status 0 1-5 6-10 11-15 Industry Analysis Description of industry (size, growth rates, nature of competition, history) Trends and strategic opportunities within industry 0 1-5 6-10 11-15 Target Market Target market defined (size, growth potential, needs) Effective analysis of market's potential, current patterns, and sensitivities 0 1-5 6-10 11-15 Competition Key competitors identified Effective analysis of competitors’ strengths and weaknesses Potential future competitors Barriers to entry for new competitors identified 0 1-5 6-10 11-15 Marketing Plan and Sales Strategy Key message to be communicated identified Options for message delivery identified and analyzed including Web process Sales procedures and methods defined 0 1-5 6-10 11-15 Operations Business facilities described Production plan defined and analyzed Workforce plan defined and analyzed Impact of Technology 0 1-5 6-10 11-15 Continued on next page