Coldwell Banker® Smart Home Sample Dialogue Something else you may want to consider is technology to your home. adding “Smart Home” According to a recent survey, nearly half of consumers think smart home technology is important to their current or next home purchase, and 60% said they would be willing to pay more for a home with smart home technology installed. In response to this, Coldwell Banker® developed the first Smart Home Staging Kit, giving sellers industry’s an easy and affordable way to upgrade their home to a smart home. Would you be intested in hearing more about how your home can become a smart home? Suggested Approach Smart Home technology is here to stay so be sure to educate yourself about Coldwell smart Banker’s home staging kit. Search your local intranet for additional information. Bring literature about smart homes and consider leaving it behind to give the seller who may not know much about this type of technology an additional opportunity to educate themselves. Coldwell Banker offers an exclusive self-paced smart home certification course. Consider taking this course to provide even more value to your seller. This class can be found on CB Exchange. POSITION YOUR HOME TO SELL Sample Dialogue Mr./Mrs. Seller, when it comes to positioning your home to sell quickly in my job is to help today’s market, you understand the current market data and trends as well as how those trends affect your home’s value. The biggest factors that impact your value are market conditions, your condition and the home’s home’s competition. Suggested Approach Educate sellers on the importance of pricing their home competitively right from the start. The higher the property is priced over fair market value, the fewer numbers of interested buyers. PRICING RIGHT Sample Dialogue As we begin this discussion, one of the most important things to keep in mind is that pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. In other words, the price must attract enough attention to result in showings and offers. like to demonstrate what happens to buyer interest on a property whose asking price exceeds fair I’d market value. This graph shows us that… When a home is priced at market value, the property appeals to 95% of interested buyers. When a home is priced at 5% over market value, the property appeals to 50% of interested buyers. When a home is priced at 10% over market value, the property appeals to 30% of interested buyers.
Coldwell Banker® Smart Home Sample Dialogue Something else you may want to consider is adding “Smart Home” technology to your home. According to a recent survey, nearly half of consumers think smart home technology is important to their current or next home purchase, and 60% said they would be willing to pay more for a home with smart home technology installed. In response to this, Coldwell Banker® developed the industry’s first Smart Home Staging Kit, giving sellers an easy and affordable way to upgrade their home to a smart home. Would you be intested in hearing more about how your home can become a smart home? Suggested Approach Smart Home technology is here to stay so be sure to educate yourself about Coldwell Banker’s smart home staging kit. Search your local intranet for additional information. Bring literature about smart homes and consider leaving it behind to give the seller who may not know much about this type of technology an additional opportunity to educate themselves. Coldwell Banker offers an exclusive self-paced smart home certification course. Consider taking this course to provide even more value to your seller. This class can be found on CB Exchange. POSITION YOUR HOME TO SELL Sample Dialogue Mr./Mrs. Seller, when it comes to positioning your home to sell quickly in today’s market, my job is to help you understand the current market data and trends as well as how those trends affect your home’s value. The biggest factors that impact your home’s value are market conditions, your home’s condition and the competition. Suggested Approach Educate sellers on the importance of pricing their home competitively right from the start. The higher the property is priced over fair market value, the fewer numbers of interested buyers. PRICING RIGHT Sample Dialogue As we begin this discussion, one of the most important things to keep in mind is that pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. In other words, the price must attract enough attention to result in showings and offers. I’d like to demonstrate what happens to buyer interest on a property whose asking price exceeds fair market value. This graph shows us that… When a home is priced at market value, the property appeals to 95% of interested buyers. When a home is priced at 5% over market value, the property appeals to 50% of interested buyers. When a home is priced at 10% over market value, the property appeals to 30% of interested buyers.