Fundraising Plan Sample: Major Donor 1.Prep campaign materials, ED, DD, March None Campaign $15,000 from 20 donor list, and board members board chair renewed major 2. Send renewal letters to ED, DD, April $100 All current donors current and letters announcing board major donors, campaign to prospects Individual all current $10,000 from 20 3. Call all to set up meetings ED, board April None Donors donors giving upgraded donors 4. Hold solicitation meetings ED, board May-June $100 for food/mileage at least $250 5. Have all gifts secured ED, board June None $100,000 Membership 1.Prep letter and member list August None Renewals DD, $10,000 from 500 2. Send renewal letters to all September $500 Organizer for renewed members 3. Hold member phonebank October $250 All current all 4. Have all gifts secured November None members Strategy & Category Goals Steps Who When Cost Audience
Fundraising Plan Sample: Individual Donors $100,000 Major Donor Campaign All current major donors, all current donors giving at least $250 $15,000 from 20 renewed major donors $10,000 from 20 upgraded donors 1.Prep campaign materials, donor list, and board members 2. Send renewal letters to current and letters announcing campaign to prospects 3. Call all to set up meetings 4. Hold solicitation meetings 5. Have all gifts secured ED, DD, board chair ED, DD, board ED, board ED, board ED, board March April April May-June June None $100 None $100 for food/mileage None Membership Renewals All current members $10,000 from 500 renewed members 1.Prep letter and member list 2. Send renewal letters to all 3. Hold member phonebank 4. Have all gifts secured DD, Organizer for all August September October November None $500 $250 None Category Strategy & Audience Goals Steps Who When Cost