Week Topic Book Assignments/ Project Due Chs. 1 Introduction/Overview of Marketing 1 (8/28-) 2 Strategic planning & Environmental Analysis 2&3 Personal Data Sheet Connect assignment 1 (9/4-) 3 Marketing Research 4 Connect assignments 2 & 3 Quiz (ch 2 &3) (9/11-) 4 Consumer Behavior & Decision Making 5 Connect assignment 4 Quiz (ch4) (9/18-) 5 EXAM 1 Connect assignment 5 Quiz (ch5) (9/25-) 6 New Product Development 6 Brain storming for final project (10/2-) 7 STP 7 Connect assignments 6 Quiz (ch6) (10/9-) 8 Promotion Strategy 8 Connect assignments 7 Quiz (ch7) (10/16-) 9 EXAM 2 (10/23-) 10 SAP Lap Session (RBN 3041) Connect assignments 8 Tentative schedule (will be notified later) Quiz (ch8) (10/30-) 11 Place Strategy Start SAP & Category Management Certificate (11/6-) 12 Price Strategy 9 Connect assignment 9 (11/13-) 13 Thanks giving holiday 10 Connect assignment 10 Quiz (ch. 9) (11/20-) SAP Category Management Certificate 14 Branding 11 Quiz (ch. 10) Quiz (ch. 11) (11/27-) Final Project 15 EXAM 3 (12/4-) *Schedules can be changed subjectively.
Week Topic Book Chs. Assignments/ Project Due 1 (8/28-) Introduction/Overview of Marketing 1 2 (9/4-) Strategic planning & Environmental Analysis 2&3 Personal Data Sheet Connect assignment 1 3 (9/11-) Marketing Research 4 Connect assignments 2 & 3 Quiz (ch 2 &3) 4 (9/18-) Consumer Behavior & Decision Making 5 Connect assignment 4 Quiz (ch4) 5 (9/25-) EXAM 1 Connect assignment 5 Quiz (ch5) 6 (10/2-) New Product Development 6 Brain storming for final project 7 (10/9-) STP 7 Connect assignments 6 Quiz (ch6) 8 (10/16-) Promotion Strategy 8 Connect assignments 7 Quiz (ch7) 9 (10/23-) EXAM 2 10 (10/30-) SAP Lap Session (RBN 3041) Tentative schedule (will be notified later) Connect assignments 8 Quiz (ch8) 11 (11/6-) Place Strategy Start SAP & Category Management Certificate 12 (11/13-) Price Strategy 9 Connect assignment 9 13 (11/20-) Thanks giving holiday 10 Connect assignment 10 Quiz (ch. 9) SAP Category Management Certificate 14 (11/27-) Branding 11 Quiz (ch. 10) Quiz (ch. 11) Final Project 15 (12/4-) EXAM 3 *Schedules can be changed subjectively.