Chapter 01 Marketing Fundamentals Summary Category # of Questions Blooms: Apply 21 Blooms: Remember 53 Blooms: Understand 26 Difficulty: Difficult 14 Difficulty: Easy 51 Difficulty: Moderate 35 Kerin - Chapter 01 104 Learning Objective: 01-01 Understand the essence of marketing and explain the marketing process 14 Learning Objective: 01-02 Define and analyze elements of the marketing mix 28 Learning Objective: 01-03 Differentiate between goods; services; and ideas 8 Learning Objective: 01-04 Describe the evolution of different business philosophies 38 Learning Objective: 01-05 Discuss the latest marketing approaches 12 Topic: Appealing to Target Markets 8 Topic: Coordinating the Marketing Mix 15 Topic: Creating Customer Value 5 Topic: Digital Marketing 1 Topic: Experiential Marketing 6 Topic: Metrics 1 Topic: New and Evolving Marketing Practices 1 Topic: Partnership Marketing 3 Topic: The Evolution of Business Philosophies 38 Topic: The Marketing Process 14 Topic: What Can Be Marketed? 6 Topic: What Is a Market? 2
Chapter 01 Marketing Fundamentals Summary Category # of Questions Blooms: Apply 21 Blooms: Remember 53 Blooms: Understand 26 Difficulty: Difficult 14 Difficulty: Easy 51 Difficulty: Moderate 35 Kerin - Chapter 01 104 Learning Objective: 01-01 Understand the essence of marketing and explain the marketing process 14 Learning Objective: 01-02 Define and analyze elements of the marketing mix 28 Learning Objective: 01-03 Differentiate between goods; services; and ideas 8 Learning Objective: 01-04 Describe the evolution of different business philosophies 38 Learning Objective: 01-05 Discuss the latest marketing approaches 12 Topic: Appealing to Target Markets 8 Topic: Coordinating the Marketing Mix 15 Topic: Creating Customer Value 5 Topic: Digital Marketing 1 Topic: Experiential Marketing 6 Topic: Metrics 1 Topic: New and Evolving Marketing Practices 1 Topic: Partnership Marketing 3 Topic: The Evolution of Business Philosophies 38 Topic: The Marketing Process 14 Topic: What Can Be Marketed? 6 Topic: What Is a Market? 2