Implementation and Control VI. Action Plan – Budget – Evaluation – Establish an online program survey that will be e-mailed out to all participants to make sure that we have achieved our customer service promise and establish some qualitative parameters for which future programs can be judged. Measure awareness and overall participation of Grey Eagle Arena by how many total players are in program after marketing plan vs. before marketing plan. This will include numbers of Open Gym participants. Measure the amount of local participants in youth program that are Black Mountain residents vs. non-local residents. This will show us whether our out of area advertising worked or not. Include on all registration forms how they heard about the program. This will measure what forms of advertisements reached the most people and which will be good to use the following year. Compile data on total hours of use at Grey Eagle Arena before marketing campaign and after campaign. These numbers will be compared to overall availability of Grey Eagle to establish a capacity baseline.
VI. Implementation and Control Action Plan – Budget – Evaluation – Establish an online program survey that will be e-mailed out to all participants to make sure that we have achieved our customer service promise and establish some qualitative parameters for which future programs can be judged. Measure awareness and overall participation of Grey Eagle Arena by how many total players are in program after marketing plan vs. before marketing plan. This will include numbers of Open Gym participants. Measure the amount of local participants in youth program that are Black Mountain residents vs. non-local residents. This will show us whether our out of area advertising worked or not. Include on all registration forms how they heard about the program. This will measure what forms of advertisements reached the most people and which will be good to use the following year. Compile data on total hours of use at Grey Eagle Arena before marketing campaign and after campaign. These numbers will be compared to overall availability of Grey Eagle to establish a capacity baseline.