University of Cincinnati (Sample Course Syllabus) I. Course Information: Marketing for Beginners Title: 14-MKG1111-002 Course #: 2 Credit Hours: Fall 2014 Term: N/A Prerequisites: II. Instructor Information: Dr. Albert Einstein Name: Professor of Marketing Title: LCB, Room 906 Office Information: (513)555-5555 Office: (513)555-5550 Fax: aeinstein@ucmail.uc.edu Email: Tuesdays 9-10:00 AM EST (Via Adobe Connect) Office Hours: Students are encouraged to contact me anytime via email or Communication Policy: phone. A response will be given within 36-48 hours except on weekends. Virtual office hours will be held using Adobe Connect (see Bb for more information). III. Link to Pace: This course aligns with PACE, the Lindner College of Business platform for developing the business total professional. P Professionalism – Enhance oral & written express ideas clearly, logically and persuasively. communication, Develop and practice skills through group projects and exercises. teamwork Practice professional habits of punctuality, preparation, respect and participation. A Academics – Develop foundational knowledge of core and their interactions within firms. business functions Begin applying functional and cross-functional knowledge to critically analyze business for example applying techniques for business plan development. problems; C Character – Learn and apply techniques for project management (plan, brief, execute, debrief). leadership Build an understanding and initial skills of including understanding cultural managing diversity, differences, and challenges and opportunities of global business. Understand importance of in business and personal settings. ethics and social responsibility
University of Cincinnati (Sample Course Syllabus) I. Course Information: Title: Marketing for Beginners Course #: 14-MKG1111-002 Credit Hours: 2 Term: Fall 2014 Prerequisites: N/A II. Instructor Information: Name: Dr. Albert Einstein Title: Professor of Marketing Office Information: LCB, Room 906 Office: (513)555-5555 Fax: (513)555-5550 Email: aeinstein@ucmail.uc.edu Office Hours: Tuesdays 9-10:00 AM EST (Via Adobe Connect) Communication Policy: Students are encouraged to contact me anytime via email or phone. A response will be given within 36-48 hours except on weekends. Virtual office hours will be held using Adobe Connect (see Bb for more information). III. Link to Pace: This course aligns with PACE, the Lindner College of Business platform for developing the total business professional. P – Professionalism Enhance oral & written communication, express ideas clearly, logically and persuasively. Develop and practice teamwork skills through group projects and exercises. Practice professional habits of punctuality, preparation, respect and participation. A – Academics Develop foundational knowledge of core business functions and their interactions within firms. Begin applying functional and cross-functional knowledge to critically analyze business problems; for example applying techniques for business plan development. C – Character Learn and apply leadership techniques for project management (plan, brief, execute, debrief). Build an understanding and initial skills of managing diversity, including understanding cultural differences, and challenges and opportunities of global business. Understand importance of ethics and social responsibility in business and personal settings.