Question 1: Building the Plan Please specify which GEP you’ve selected and market. Considering the goals, target audience and Corp campaign guidance, what marketing mix would you recommend to execute this GEP in your market? Indicate the various engine-specific activities, journey stage, and budget allocation (% by activity) in the template below. Describe some of the activities under each of the specified-engines. What is cadence of each of these activities (i.e. monthly recurrence, always on)? Instructions: Please fill out the GEP Template and add additional feedback below. GEP Name: <Insert Name> GEP Area: <Insert Area> What is cadence of each of these activities (i.e. monthly recurrence, always on)? <Please Describe> GEP TEMPLATE GEP Engines Activities Journey Stage Investment <Insert All Planned Activities Digital Demand Here> N/A <Insert All Planned Activities Events Corp Here> <Insert All Planned Activities Other Here> <Allocate an <Insert All Planned Activities Investment % Digital Demand Here> to each Engine> <Allocate an <Insert All Planned Activities Investment % Events Here> to each Engine> <Allocate an <Insert All Planned Activities Investment % Social Here> to each Field Engine> <Allocate an <Insert All Planned Activities Investment % Partner Activities Here> to each Engine> <Insert All Planned Activities <Allocate an Depth Activities Here> Investment %
Question 1: Building the Plan Please specify which GEP you’ve selected and market. Considering the goals, target audience and Corp campaign guidance, what marketing mix would you recommend to execute this GEP in your market? Indicate the various engine-specific activities, journey stage, and budget allocation (% by activity) in the template below. Describe some of the activities under each of the specified-engines. What is cadence of each of these activities (i.e. monthly recurrence, always on)? Instructions: Please fill out the GEP Template and add additional feedback below. GEP Name: <Insert Name> GEP Area: <Insert Area> What is cadence of each of these activities (i.e. monthly recurrence, always on)? <Please Describe> GEP TEMPLATE GEP Engines Activities Journey Stage Investment Corp Digital Demand <Insert All Planned Activities Here> N/A Events <Insert All Planned Activities Here> Other <Insert All Planned Activities Here> Field Digital Demand <Insert All Planned Activities Here> <Allocate an Investment % to each Engine> Events <Insert All Planned Activities Here> <Allocate an Investment % to each Engine> Social <Insert All Planned Activities Here> <Allocate an Investment % to each Engine> Partner Activities <Insert All Planned Activities Here> <Allocate an Investment % to each Engine> Depth Activities <Insert All Planned Activities Here> <Allocate an Investment %