12. ADVERT AND PUB LIC RELATIONS First Semester Course Title Units Code MAC 541 Advertising and Public Relations Practices 3 MAC 551 Communication Theories 3 MAC 531 Topical Seminars in Mass Communication 3 MAC 503 Information and Communication Technologies 3 MAC 571 Communication for Development 3 MAC 557 Advertising, Public Relations and society 3 MAC 507 Creative Workshop in Advertising and Public Relations 3 Electives MAC 525 Management and Marketing Principles in Advertising and Public Relations 3 MAC 565 Environments of Public Relations 3 MAC 575 Ethics and Social Responsibility in Advertising and Public Relations 3 MAC 585 Creative Visual Message Design 3 MAC 595 International Public Relations and Advertising 3 (Choose one out of the electives) 36 Total Second Semester MAC 582 Media, Government & Law 3 MAC 532 Seminar in Mass Media and National Security 3 MAC 592 Dissertation. 12 Total 18
12. ADVERT AND PUB LIC RELATIONS First Semester Course Code Title Units MAC 541 MAC 551 MAC 531 MAC 503 MAC 571 MAC 557 MAC 507 MAC 525 MAC 565 MAC 575 MAC 585 MAC 595 MAC 582 MAC 532 MAC 592 Advertising and Public Relations Practices Communication Theories Topical Seminars in Mass Communication Information and Communication Technologies Communication for Development Advertising, Public Relations and society Creative Workshop in Advertising and Public Relations Electives Management and Marketing Principles in Advertising and Public Relations Environments of Public Relations Ethics and Social Responsibility in Advertising and Public Relations Creative Visual Message Design International Public Relations and Advertising (Choose one out of the electives) Total Second Semester Media, Government & Law Seminar in Mass Media and National Security Dissertation. Total 3 3 3 3 3 3 3 3 3 3 3 3 36 3 3 12 18