[Competitor name] [When were [Number of [Estimated [Unique value to [What are your [What are your they staff and/or percentage customers, e.g. competitor's main competitor's main established?] turnover] of market convenience, quality, strengths?] weaknesses?] share] price or service?] [Competitor name] [When were [Number of [Estimated [Unique value to [What are your [What are your they staff and/or percentage customers, e.g. competitor's main competitor's main established?] turnover] of market convenience, quality, strengths?] weaknesses?] share] price or service?] Market research [What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire and findings to the back of this plan.] Market targets [Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?] Environmental/industry analysis [Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region's economy stable? Are there seasonal variations? What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in? How will the market/customers change when you enter the market? What external factors will affect your customers?] Marketing strategy [What is your overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives?]
[Competitor name] [When were they established?] [Number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers, e.g. convenience, quality, price or service?] [What are your competitor's main strengths?] [What are your competitor's main weaknesses?] [Competitor name] [When were they established?] [Number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers, e.g. convenience, quality, price or service?] [What are your competitor's main strengths?] [What are your competitor's main weaknesses?] Market research [What research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire and findings to the back of this plan.] Market targets [Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned timeframe? Are they monthly or yearly targets?] Environmental/industry analysis [Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region's economy stable? Are there seasonal variations? What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in? How will the market/customers change when you enter the market? What external factors will affect your customers?] Marketing strategy [What is your overall marketing strategy? What steps or activities will you undertake to achieve your goals/objectives?]