1.5 Competitor analysis Competitor analysis Product segments by channels of distribution Competitor 1 Competitor 2 Competitor 3 Competitor 4 Criteria Our company Name: Channels Name: of distribution % Name: Name: Market segment: Channel 1 Channel 2 Channel 4 Channel 5 Channel 6 Channel 7 Estimated market Product segment e.g. Direct e.g. e.g. e.g. Wholesalers e-Commerce share from factory Retailers Retailers Retailers category 1 category 2 category 3 Estimated annual sales Reputation in market Price Product quality Product range Service Key Points: Location Distribution Advertising Innovation Current market segment focus
Product segments by channels of distribution Market segment: Channels of distribution % Product segment Channel 1 e.g. Direct from factory Channel 2 e.g. Retailers category 1 Channel 4 e.g. Retailers category 2 Channel 5 e.g. Retailers category 3 Channel 6 Wholesalers Channel 7 e-Commerce Key Points: 1.5 Competitor analysis Competitor analysis Criteria Our company Competitor 1 Name: Competitor 2 Name: Competitor 3 Name: Competitor 4 Name: Estimated market share Estimated annual sales Reputation in market Price Product quality Product range Service Location Distribution Advertising Innovation Current market segment focus