(b) a package holiday to Butlins? (c) Jaguar cars? (d) personalised number plates? (e) Harrods’ Christmas hamper? In which of the two papers would you promote: (f) a cheap coach travel promotion, i.e. collect five tokens (one issued each day) and travel anywhere in the UK for £5? (g) a collection of classical music CDs buy two get one free? – (h) collect two vouchers for a free can of beer? (i) a free pair of sunglasses if you purchase another pair for £2.99? Give reasons for your choices. Task 12 A school canteen decided to remove chips from its lunch-time menu, replacing them with what the catering company saw as healthy alternatives salads, baked – potatoes, etc. The customers the school students voted with their feet! Takings – – fell dramatically as students chose to walk 500 metres each lunchtime to the local chip shop. The canteen thought it was their duty to provide students with ‘good, one student when interviewed about why he no longer used the nourishing food’, but canteen any by 2 The catering said, ‘they’re not filling more, I’m starving o’clock’. company decided to offer chips once more but were surprised to find the students still did not return. They decided to issue questionnaires to the students to discover why. The findings showed: the chip shop was cheaper; • the food at the chip shop was hotter; • there was more choice at the chip shop; • students were rushed out of the school canteen by janitors as soon as they had • finished their meal; the canteen seats were not comfortable; •
(b) a package holiday to Butlins? (c) Jaguar cars? (d) personalised number plates? (e) Harrods’ Christmas hamper? In which of the two papers would you promote: (f) a cheap coach travel promotion, i.e. collect five tokens (one issued each day) and travel anywhere in the UK for £5? (g) a collection of classical music CDs – buy two get one free? (h) collect two vouchers for a free can of beer? (i) a free pair of sunglasses if you purchase another pair for £2.99? Give reasons for your choices. Task 12 A school canteen decided to remove chips from its lunch-time menu, replacing them with what the catering company saw as healthy alternatives – salads, baked potatoes, etc. The customers – the school students – voted with their feet! Takings fell dramatically as students chose to walk 500 metres each lunchtime to the local chip shop. The canteen thought it was their duty to provide students with ‘good, nourishing food’, but one student when interviewed about why he no longer used the canteen said, ‘they’re not filling any more, I’m starving by 2 o’clock’. The catering company decided to offer chips once more but were surprised to find the students still did not return. They decided to issue questionnaires to the students to discover why. The findings showed: • the chip shop was cheaper; • the food at the chip shop was hotter; • there was more choice at the chip shop; • students were rushed out of the school canteen by janitors as soon as they had finished their meal; • the canteen seats were not comfortable;