MASTER OF BUSINESS ADMINISTRATION (FULL TIME) FIRST SEMESTER MANAGERIAL ECONOMICS Course Code:MBA-412 TIME: 3 Hrs. MARKS- (External- 70: Internal- 30) Objective - The objectives of this course is to develop the ability of students to apply micro-economic concepts, tools and techniques in business decision-making by a firm. Course Contents: Unit - I 10 Hours – Nature, scope and application of Managerial Economics. • Theory of the firm and business objectives. Economic, Behavioural and Managerial • theories. Unit - II 10 Hours – Law of Demand. Determinants of Demand. Elasticity of Demand. •DemandAnalysis. Demand forecasting. Unit - III 10 Hours – Consumer Behaviour, Cardinal and ordinal approaches: Consumer's equilibrium; • the revealed preference. Unit - IV 10 Hours – Input-Output decisions. Law of supply; Elasticity of supply. Production function; • short-run analysis; Long-run function. Short-run and long-run cost functions. Unit - V 10 Hours – Price-Output Decisions. Market structures. Price determination under perfect, • imperfect, monopoly and duopoly. Pricing practices and strategies. Unit - VI 07 Hours – Measurement of profit and profit policy. • Unit - VII 06 Hours – Micro-economic concepts: National Income: Marginal propensity of consume; • Multiplier effect; Effective demand.
MASTER OF BUSINESS ADMINISTRATION (FULL TIME) FIRST SEMESTER MANAGERIAL ECONOMICS Course Code:MBA-412 TIME: 3 Hrs. MARKS- (External- 70: Internal- 30) Objective - The objectives of this course is to develop the ability of students to apply micro-economic concepts, tools and techniques in business decision-making by a firm. Course Contents: Unit - I – 10 Hours • Nature, scope and application of Managerial Economics. • Theory of the firm and business objectives. Economic, Behavioural and Managerial theories. Unit - II – 10 Hours •DemandAnalysis. Law of Demand. Determinants of Demand. Elasticity of Demand. Demand forecasting. Unit - III – 10 Hours • Consumer Behaviour, Cardinal and ordinal approaches: Consumer's equilibrium; the revealed preference. Unit - IV – 10 Hours • Input-Output decisions. Law of supply; Elasticity of supply. Production function; short-run analysis; Long-run function. Short-run and long-run cost functions. Unit - V – 10 Hours • Price-Output Decisions. Market structures. Price determination under perfect, imperfect, monopoly and duopoly. Pricing practices and strategies. Unit - VI – 07 Hours • Measurement of profit and profit policy. Unit - VII – 06 Hours • Micro-economic concepts: National Income: Marginal propensity of consume; Multiplier effect; Effective demand.