Business Objectives: this entails developing marketing goals for season and season objectives and goals Strategy Development: this include creating the key message of media campaign, identifying the primary and secondary target audience, and creating advertising and media strategies Implementation: this entails creating action plans, marketing and advertising budgets, and outlining implementation and control procedures. Indirect Measure #1 for BBA in Marketing – Sport Marketing Specialty Student Survey of Student Learning As a part of a larger survey of student learning for the BBA Marketing Specialty, Sports Marketing Specialty, the following survey items will be included to measure student reported proficiency in meeting the established specialty outcomes. On a scale of 1 to 6 (1=not at all proficient and 6=proficient), students will rate their level of proficiency in the specialty learning outcomes which include the student’s ability to: apply key marketing concepts in sport marketing develop a communication plan for sport marketing strategic planning BBA - Marketing: Sport Marketing Rubric LEVEL OF ACHIEVEMENT EXCEEDS EXPECTATIONS MEETS EXPECTATIONS DOES NOT MEET EXPECTATIONS CRITERIA OF EVALUATION (OUTCOMES) ISLO #1 The student demonstrates a superior The student demonstrates an adequate The student fails to apply marketing Apply key ability to apply marketing principles – ability to apply marketing principles – principles – including marketing marketing including marketing environmental including marketing environmental environmental factors, market concepts in the factors, market segmentation bases, and factors, market segmentation bases, and segmentation bases, and the marketing context of sport the marketing mix principles - to a sport the marketing mix principles - to a sport mix principles - to a sport marketing marketing marketing situation. Further, the marketing situation. Further, the situation. Further, the student fails to student develops business objectives student adequately develops business develop business objectives which are which are fully justified and supported. objectives which are justified and justified and supported. Finally, the Finally, the student fully illustrates the supported. Finally, the student student fails to illustrate the relationship relationship among all the concepts, adequately illustrates the relationship among all the concepts, showing how they
Business Objectives: this entails developing marketing goals for season and season objectives and goals Strategy Development: this include creating the key message of media campaign, identifying the primary and secondary target audience, and creating advertising and media strategies Implementation: this entails creating action plans, marketing and advertising budgets, and outlining implementation and control procedures. Indirect Measure #1 for BBA in Marketing – Sport Marketing Specialty Student Survey of Student Learning As a part of a larger survey of student learning for the BBA Marketing Specialty, Sports Marketing Specialty, the following survey items will be included to measure student reported proficiency in meeting the established specialty outcomes. On a scale of 1 to 6 (1=not at all proficient and 6=proficient), students will rate their level of proficiency in the specialty learning outcomes which include the student’s ability to: apply key marketing concepts in sport marketing develop a communication plan for sport marketing strategic planning BBA - Marketing: Sport Marketing Rubric CRITERIA OF EVALUATION (OUTCOMES) LEVEL OF ACHIEVEMENT EXCEEDS EXPECTATIONS MEETS EXPECTATIONS DOES NOT MEET EXPECTATIONS ISLO #1 Apply key marketing concepts in the context of sport marketing The student demonstrates a superior ability to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student develops business objectives which are fully justified and supported. Finally, the student fully illustrates the relationship among all the concepts, The student demonstrates an adequate ability to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student adequately develops business objectives which are justified and supported. Finally, the student adequately illustrates the relationship The student fails to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student fails to develop business objectives which are justified and supported. Finally, the student fails to illustrate the relationship among all the concepts, showing how they