Digital The industry standard for digital clash management must be followed. Table B - Post Campaign Analysis Campaign type PCA required Description Return by campaigns up to One pager Performance against plan: within 2 weeks £250k in value of the Campaign date campaign end date as Budget versus actual specified in the Buying Strategy Approved Actual Delivery (TVR etc) Implementation Daypart / Laydown Analysis Plan or as Actual Coverage and agreed Frequency versus Target between the Buying Summary Value Supplier and – Customer achieved campaigns up to Detailed analysis Further detailed analysis to within 2 of £750k in value above the campaign (in addition to the end date requirements above) campaigns over £750k Formal Performance against plan: within 8 weeks in presentation (face of the to face) Campaign introduction campaign end date Campaign objectives (in addition to the Pre-campaign learning requirements Target audience above) Media objectives The plan Budget versus actual Buying strategy Actual delivery (TVR etc) Daypart / laydown analysis Actual coverage and frequency versus target Buying summary added – value achieved Post-campaign learning (including evaluation) All Weekly status detailing offline planned Weekly for report versus actual by channel active campaigns Table C Supplier Response Times –
Digital The industry standard for digital clash management must be followed. Table B - Post Campaign Analysis Campaign type PCA required Description Return by campaigns up to £250k in value One pager Performance against plan: Campaign date Budget versus actual Buying Strategy Actual Delivery (TVR etc) Daypart / Laydown Analysis Actual Coverage and Frequency versus Target Buying Summary – Value achieved within 2 weeks of the campaign end date as specified in the Approved Implementation Plan or as agreed between the Supplier and Customer campaigns up to £750k in value Detailed analysis (in addition to the requirements above) Further detailed analysis to above within 2 of the campaign end date campaigns over £750k in Formal presentation (face to face) (in addition to the requirements above) Performance against plan: Campaign introduction Campaign objectives Pre-campaign learning Target audience Media objectives The plan Budget versus actual Buying strategy Actual delivery (TVR etc) Daypart / laydown analysis Actual coverage and frequency versus target Buying summary – added value achieved Post-campaign learning (including evaluation) within 8 weeks of the campaign end date All Weekly status report detailing offline planned versus actual by channel Weekly for active campaigns Table C – Supplier Response Times