Duty 11 communicate with others to improve health outcomes and reduce health inequalities PHSKF C2: Related UKPHR registration standards: 9d, 9e, 9f, 12 Knowledge Skills 1 1 techniques and methods for communicating sometimes complex communicate complex information and concepts, including health outcomes, messages to different segments of the population to support choices inequalities and life expectancy, to a range of different audiences using and decisions made at an individual level that impact on health and different methods (PHSKF C2.2) wellbeing 2 2 the techniques and methods used to engage with the public and local work with communities, to facilitate their engagement and participation in: communities, and to consult with the public in a meaningful way, with needs assessments, service design and delivery an understanding of best practice in the use and application of these improving access to, and navigation of local services (see also duty 2) methods (PHSKF C2.5) 3 3 An understanding of the role of health education in addressing the wider apply a range of tools and technologies to improve health literacy where it is determinants of health, and the promotion of health for individuals, creating a barrier to accessing services and information (see also duty 2) groups and communities 4 4 manage public perception of health risks or solutions, and convey key messages using a range of media processes (PHSKF C2.1) 5 consult, and listen to individuals, groups and communities likely to be affected by planned intervention or change (PHSKF C2.5) (see also duty 9) Behaviours Criteria for measuring performance 1 1 to acknowledge and recognise people’s expressed beliefs and applies appropriate guidance when consulting with others (eg: the Gunning preferences (UKPHR 3a Principles) 2 2 to promote the ability of others to make informed decisions (UKPHR 3b) communicates with other clearly and succinctly 3 3 to promote equality and diversity (UKPHR 3c) provides information and opportunities for others to understand health and health services in line with good public health practice guidance 4 to value people as individuals (UKPHR 3d)
Duty 11 PHSKF C2: communicate with others to improve health outcomes and reduce health inequalities Related UKPHR registration standards: 9d, 9e, 9f, 12 Knowledge Skills 1 techniques and methods for communicating sometimes complex messages to different segments of the population to support choices and decisions made at an individual level that impact on health and wellbeing 1 communicate complex information and concepts, including health outcomes, inequalities and life expectancy, to a range of different audiences using different methods (PHSKF C2.2) 2 the techniques and methods used to engage with the public and local communities, and to consult with the public in a meaningful way, with an understanding of best practice in the use and application of these methods (PHSKF C2.5) 2 work with communities, to facilitate their engagement and participation in: needs assessments, service design and delivery improving access to, and navigation of local services (see also duty 2) 3 An understanding of the role of health education in addressing the wider determinants of health, and the promotion of health for individuals, groups and communities 3 apply a range of tools and technologies to improve health literacy where it is creating a barrier to accessing services and information (see also duty 2) 4 4 manage public perception of health risks or solutions, and convey key messages using a range of media processes (PHSKF C2.1) 5 consult, and listen to individuals, groups and communities likely to be affected by planned intervention or change (PHSKF C2.5) (see also duty 9) Behaviours Criteria for measuring performance 1 to acknowledge and recognise people’s expressed beliefs and preferences (UKPHR 3a 1 applies appropriate guidance when consulting with others (eg: the Gunning Principles) 2 to promote the ability of others to make informed decisions (UKPHR 3b) 2 communicates with other clearly and succinctly 3 to promote equality and diversity (UKPHR 3c) 3 provides information and opportunities for others to understand health and health services in line with good public health practice guidance 4 to value people as individuals (UKPHR 3d)