Digital High Street Campaign £6000.00 funding has been obtained from Stoke and Staffs LEP to kick start a digital high street campaign for Lichfield. Please see business case for consideration at this meeting. Communications There was a discussion about the success of the first Grub Club event, which was a victim of The traders sold out and with crowds waiting, it’s own success. many turned to local hostelries for food and drink, significantly increasing trade for local businesses too. Newsletter Content It was agreed that the following should be included in the next newsletter – Event Economic Impact including footfall Update on St Mary’s EXPO Marketing Campaign Change of Security company. Up and coming events Behind the Scenes What businesses will miss if there is no BID Lisa Prokopiou kindly said she would contribute to the content. Events Food Festival There is a planned meeting tomorrow with LDC and LCC to discuss some of the outstanding issues with regard to locations etc. Christmas We discussed the proposed business case for Marketing Campaign for Christmas. DT outlined the proposal and explained that it was not set in stone and could be adapted to suit. The call to action for the campaign would be to go to the Visit Lichfield website where numbers can be tracked. Whilst there was broad support there was a desire to see the reach and measures for each element of the campaign. AP18.4.1 DT to pull together this data for the next AP18.4.1 meeting so the case can be reconsidered. DT Any Other Business Digital High Street Campaign (#WDYT) Business Case the – business case was discussed and agreed unanimously. This will now go forward to be voted upon at the next Board Meeting. Lisa Prokopiou advised us that the bunting will be going up shortly at the Three Spires Shopping Centre. There is a Home & Garden Festival Meeting tomorrow evening.
Digital High Street Campaign £6000.00 funding has been obtained from Stoke and Staffs LEP to kick start a digital high street campaign for Lichfield. Please see business case for consideration at this meeting. Communications There was a discussion about the success of the first Grub Club event, which was a victim of it’s own success. The traders sold out and with crowds waiting, many turned to local hostelries for food and drink, significantly increasing trade for local businesses too. Newsletter Content It was agreed that the following should be included in the next newsletter – Event Economic Impact including footfall Update on St Mary’s EXPO Marketing Campaign Change of Security company. Up and coming events Behind the Scenes What businesses will miss if there is no BID Lisa Prokopiou kindly said she would contribute to the content. Events Food Festival There is a planned meeting tomorrow with LDC and LCC to discuss some of the outstanding issues with regard to locations etc. Christmas We discussed the proposed business case for Marketing Campaign for Christmas. DT outlined the proposal and explained that it was not set in stone and could be adapted to suit. The call to action for the campaign would be to go to the Visit Lichfield website where numbers can be tracked. Whilst there was broad support there was a desire to see the reach and measures for each element of the campaign. AP18.4.1 DT to pull together this data for the next meeting so the case can be reconsidered. AP18.4.1 DT Any Other Business Digital High Street Campaign (#WDYT) Business Case – the business case was discussed and agreed unanimously. This will now go forward to be voted upon at the next Board Meeting. Lisa Prokopiou advised us that the bunting will be going up shortly at the Three Spires Shopping Centre. There is a Home & Garden Festival Meeting tomorrow evening.