3. Excellence in product Continually improve products Marketing Products & Services and service delivery. and services to meet changing business needs. Develop a knowledgeable and ALL highly-skilled staff. Produce a profitable range of Marketing New Ventures products and services. SWOT. Analysis Strengths Weaknesses One-stop shop Average customer service One of the largest professional networks in Lack of gravitas Australia Lack of knowledge in international business Reputable and trusted Lack of market research / information Offer range of specialist services Ad-hoc approach to marketing Multiple marketing channels (online, f2f, email, Internal systems and processes web, print) Lack Wealth of knowledge and experience in HR, Marketing and Small Business of integration between departments Innovative and responsive Outsourcing of services Low overheads Lack of customer perception Membership features (unique) High staff turnover Value for money Technology-dependant Loyal membership base Limited membership types Traditional/solid/respectable image Ineffective website Sustainable work practices Lack of promotion / reliance on word of mouth, networking events to obtain new members Opportunities Threats Innovation Competitors Expanding NBN Economic downturn Potential markets: Staff turnover International business Change in client preferences (self-learners) Decrease in consumer demand Expanding NBN
3. Excellence in product and service delivery. Continually improve products and services to meet changing business needs. Marketing Products & Services Develop a knowledgeable and highly-skilled staff. ALL Produce a profitable range of products and services. Marketing New Ventures SWOT. Analysis Strengths One-stop shop One of the largest professional networks in Australia Reputable and trusted Offer range of specialist services Multiple marketing channels (online, f2f, email, web, print) Wealth of knowledge and experience in HR, Marketing and Small Business Innovative and responsive Low overheads Membership features (unique) Value for money Loyal membership base Traditional/solid/respectable image Sustainable work practices Weaknesses Average customer service Lack of gravitas Lack of knowledge in international business Lack of market research / information Ad-hoc approach to marketing Internal systems and processes Lack of integration between departments Outsourcing of services Lack of customer perception High staff turnover Technology-dependant Limited membership types Ineffective website Lack of promotion / reliance on word of mouth, networking events to obtain new members Opportunities Innovation Expanding NBN Potential markets: International business Expanding NBN Threats Competitors Economic downturn Staff turnover Change in client preferences (self-learners) Decrease in consumer demand