Background to the role The Royal Statistical Society (RSS) is a membership organisation with over 6000 members around the world and, through our out-reach work, a much larger non-member audience. We enjoy a high external profile, have diversified our income streams and audience and are realising our vision of a world with data at the heart of understanding and decision-making. We are looking for a generalist Marketing Manager to provide dedicated, operational support across our products to help meet the - maintaining the work of our current Society’s growth plans Director of Marketing and Commercial, who is leaving in August. Your focus will be on maintaining sales of our commercial products: training, conference, events and advertising areas of the Society which have enjoyed considerable growth over the last 4 – years. To do so, you will develop and help implement our current multi-disciplinary marketing strategies for these products. But this is a wide-ranging role, so you will also support the membership team on promoting our professional category of membership (Chartered Statistician and Graduate Statistician) and our University accreditation scheme; plus work with other teams on promoting publications and policy work, for example. Ideally, we are looking for someone who can also help us grow income from sponsorship and fundraising, working closely with the Executive Director. These are areas of work which haven’t had dedicated resource, so there is a lot of opportunity for growth. You will be the only dedicated marketing professional within the organisation, so we are seeking a self-motivated individual who can work with staff to develop and enact marketing activities around their project areas. Reporting to the Head of Training and Commercial, you will also benefit from access to strategic marketing support from a senior level marketing consultant. The work of the RSS centres around and we have an which sets out the detailed work under each of the six goals. Job Description Planning and implementation Develop and implement marketing plans for commercial products and other RSS services Work in collaboration with staff to strengthen existing marketing approaches, and to develop new processes and tools which increase the uptake of our existing products and services Centralise marketing processes and existing knowledge and maintain close liaison with all work areas on implementing marketing activities Research and development relating to marketing and brand strategy Monitor and report on the effectiveness of marketing campaigns for our key products and services Financial management of small, centralised marketing budget Support strategic marketing and branding initiatives Creative and advertising Copywriting/editing of ATL and BTL materials Briefing and managing graphic designers
Background to the role The Royal Statistical Society (RSS) is a membership organisation with over 6000 members around the world and, through our out-reach work, a much larger non-member audience. We enjoy a high external profile, have diversified our income streams and audience and are realising our vision of a world with data at the heart of understanding and decision-making. We are looking for a generalist Marketing Manager to provide dedicated, operational support across our products to help meet the Society’s growth plans - maintaining the work of our current Director of Marketing and Commercial, who is leaving in August. Your focus will be on maintaining sales of our commercial products: training, conference, events and advertising – areas of the Society which have enjoyed considerable growth over the last 4 years. To do so, you will develop and help implement our current multi-disciplinary marketing strategies for these products. But this is a wide-ranging role, so you will also support the membership team on promoting our professional category of membership (Chartered Statistician and Graduate Statistician) and our University accreditation scheme; plus work with other teams on promoting publications and policy work, for example. Ideally, we are looking for someone who can also help us grow income from sponsorship and fundraising, working closely with the Executive Director. These are areas of work which haven’t had dedicated resource, so there is a lot of opportunity for growth. You will be the only dedicated marketing professional within the organisation, so we are seeking a self-motivated individual who can work with staff to develop and enact marketing activities around their project areas. Reporting to the Head of Training and Commercial, you will also benefit from access to strategic marketing support from a senior level marketing consultant. The work of the RSS centres around and we have an which sets out the detailed work under each of the six goals. Job Description Planning and implementation Develop and implement marketing plans for commercial products and other RSS services Work in collaboration with staff to strengthen existing marketing approaches, and to develop new processes and tools which increase the uptake of our existing products and services Centralise marketing processes and existing knowledge and maintain close liaison with all work areas on implementing marketing activities Research and development relating to marketing and brand strategy Monitor and report on the effectiveness of marketing campaigns for our key products and services Financial management of small, centralised marketing budget Support strategic marketing and branding initiatives Creative and advertising Copywriting/editing of ATL and BTL materials Briefing and managing graphic designers