Week One Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze the Discuss the Read the Plagiarism and Netiquette Class Discussion (20 points) marketing diverse factors Policy. In your Chapter 1 reading, you process influencing examined the marketing process. Part marketing of the marketing process involves To begin our course, let’s define what activities marketing is and how it provides value understanding the wants and needs of to everyone involved in the marketing consumers. process. Discuss the following: Reading: To learn more about the What is the difference between a concepts presented in the Week 1 want and a need? Does a firm have lecture, read Marketing: The Core: the right to wants and try “create” Chapter to persuade consumers to buy 1, “Creating Customer Relationships and Value through goods and services they didn't know about earlier? Marketing,” pages 2-19. What are examples of and “good” Lesson Presentation: Complete want creation? Who should “bad” the following: decide what is good and bad? Discuss the presentation for Week Working individually, prepare a 1, “Creating Customer Relationships and Value through page, handwritten summary of today’s class discussion and submit it for Marketing.” grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze the Discuss the This week's learning activities will (35 points) Individual Work marketing diverse factors allow you to explore the marketing Your individual work in this course is process influencing process. Marketing plans will help you to construct a marketing plan. You will marketing to properly structure your marketing choose a product or service (this can be activities plans by providing you with ideas, an existing product, new product, or guidance, and other valuable resources. business that you might want to start) Demonstrate the and construct your plan according to components of a Reading: In Marketing: The Core, the marketing plan outline located marketing plan review: between pages 44-57 of your textbook Chapter 1, “Creating Customer entitled “Building An Effective Relationships and value through Marketing Plan.” Marketing,” pages 2-19. Each section of the plan will be an Complete Lesson Presentation: assignment that is due for the week the following: assigned. In other words, you will
Week One Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze the marketing process Discuss the diverse factors influencing marketing activities Read the Plagiarism and Netiquette Policy. To begin our course, let’s define what marketing is and how it provides value to everyone involved in the marketing process. Reading: To learn more about the concepts presented in the Week 1 lecture, read Marketing: The Core: Chapter 1, “Creating Customer Relationships and Value through Marketing,” pages 2-19. Lesson Presentation: Complete the following: Discuss the presentation for Week 1, “Creating Customer Relationships and Value through Marketing.” Class Discussion (20 points) In your Chapter 1 reading, you examined the marketing process. Part of the marketing process involves understanding the wants and needs of consumers. Discuss the following: What is the difference between a want and a need? Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn't know about earlier? What are examples of “good” and “bad” want creation? Who should decide what is good and bad? Working individually, prepare a handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze the marketing process Discuss the diverse factors influencing marketing activities Demonstrate the components of a marketing plan This week's learning activities will allow you to explore the marketing process. Marketing plans will help you to properly structure your marketing plans by providing you with ideas, guidance, and other valuable resources. Reading: In Marketing: The Core, review: Chapter 1, “Creating Customer Relationships and value through Marketing,” pages 2-19. Lesson Presentation: Complete the following: Individual Work (35 points) Your individual work in this course is to construct a marketing plan. You will choose a product or service (this can be an existing product, new product, or business that you might want to start) and construct your plan according to the marketing plan outline located between pages 44-57 of your textbook entitled “Building An Effective Marketing Plan.” Each section of the plan will be an assignment that is due for the week assigned. In other words, you will page,