KTCOB SWOT Strengths Weaknesses Dual AACSB accreditation Low enrollment growth Faculty credentials Retention and graduation rates Fundraising momentum Insufficient data for curricular and program decision making New building/facilities Weak marketing and Student and business recruitment efforts engagement internships – Lack of distinctiveness within Nationally ranked MBA USF system and lack of brand program recognition Affordable university Inefficient curricular structure Location - vibrant city, for selective majors community, campus life Inadequate staffing Strong online programs that Alumni engagement supports flexible scheduling Community engagement Engaged accounting advisory board Student centered culture Faculty student ratio Funds to support student organizations and scholarships Opportunities Threats Executive education, corporate Other online MBA programs training, certificate programs USF Tampa, UT, other New, distinctive, and relevant competitors programs Loss of drift Branding Loss of AACSB accreditation Leverage new building Online commoditization of infrastructure courses Increased student engagement Performance based funding internships, experiential metrics used by state – learning etc. State support of higher Student organizations education International relationships with State colleges offering similar other Universities 4 year programs
KTCOB SWOT Strengths Dual AACSB accreditation Faculty credentials Fundraising momentum New building/facilities Student and business engagement – internships Nationally ranked MBA program Affordable university Location - vibrant city, community, campus life Strong online programs that supports flexible scheduling Community engagement Engaged accounting advisory board Student centered culture Faculty student ratio Funds to support student organizations and scholarships Weaknesses Low enrollment growth Retention and graduation rates Insufficient data for curricular and program decision making Weak marketing and recruitment efforts Lack of distinctiveness within USF system and lack of brand recognition Inefficient curricular structure for selective majors Inadequate staffing Alumni engagement Opportunities Executive education, corporate training, certificate programs New, distinctive, and relevant programs Branding Leverage new building infrastructure Increased student engagement – internships, experiential learning etc. Student organizations International relationships with other Universities Threats Other online MBA programs USF Tampa, UT, other competitors Loss of drift Loss of AACSB accreditation Online commoditization of courses Performance based funding metrics used by state State support of higher education State colleges offering similar 4 year programs