cultural resonance of frames. A frame that is not understandable and memorable is not successful in activating and spreading ideas within the model. “cascade activation” Table 4: Thematic frames of EU textual and visual imagery DISCUSSION AND CONCLUSIONS Mass communication is with 1998: 185). In an increasingly et al. “saturated images” (Deacon visualized world, the visual informs our very first and most profound decisions (Gladwell 2005 quoted in De Vries 2008). Yet despite this, Deacon (1998: 85) note that on the et al. “[the] work visual dimensions of [mass] media remains relatively under-developed” and systematic insights into the intertextual relation between visual and textual elements are rare. This study attempted to address these scholarly deficits recognizing that while images the actual do “offer… witnessing of reality an objective record of what … [and] substantiate actually happened,” inevitably they also have to up with the event, or rather the event as it has become a news “catch (ibid). Positing its inquiry within this analysis re-emphasized the event” “cascade activation”, importance of visual images in framing. mass communication theory is useful for Entman’s tracking the interaction of visual and textual imagery in the context of the cultural frames’ and assessing its contribution to the of ideas. Intertextual resonance “cascading activation” relationships were assessed in terms of its creation of visible and noticeable, understandable, memorable and emotionally charged frames. These are credited with the potential for activating the spreading of ideas up and down the and with becoming a key contributor to the ‘cascade’ framed on foreign policy and international relations between ‘selective, communications’ different levels of the network administration and non-administration elites, media and the – general public all operating with various degrees of cognitive limitations. – While visual images are powerful in raising the prominence of news stories, our analysis exploring intertextuality in the degree of centrality and themes and evaluation, has demonstrated that the interaction between textual and visual elements in each category fails to produce influential news frames about the EU. During the euro crisis, the scrutinising eyes of the world have watched the reaction. No solution is clear, as Commission President Barroso (2011) EU’s the markets, and our partners in the world have not yet been acknowledged: “our citizens,
cultural resonance of frames. A frame that is not understandable and memorable is not successful in activating and spreading ideas within the “cascade activation” model. Table 4: Thematic frames of EU textual and visual imagery DISCUSSION AND CONCLUSIONS Mass communication is “saturated with images” (Deacon et al. 1998: 185). In an increasingly visualized world, the visual informs our very first and most profound decisions (Gladwell 2005 quoted in De Vries 2008). Yet despite this, Deacon et al. (1998: 85) note that “[the] work on the visual dimensions of [mass] media remains relatively under-developed” and systematic insights into the intertextual relation between visual and textual elements are rare. This study attempted to address these scholarly deficits recognizing that while images do “offer… the actual witnessing of reality … [and] substantiate an objective record of what actually happened,” inevitably they also have to “catch up with the event, or rather the event as it has become a news event” (ibid). Positing its inquiry within “cascade activation”, this analysis re-emphasized the importance of visual images in framing. Entman’s mass communication theory is useful for tracking the interaction of visual and textual imagery in the context of the frames’ cultural resonance and assessing its contribution to the “cascading activation” of ideas. Intertextual relationships were assessed in terms of its creation of visible and noticeable, understandable, memorable and emotionally charged frames. These are credited with the potential for activating the spreading of ideas up and down the ‘cascade’ and with becoming a key contributor to the ‘selective, framed communications’ on foreign policy and international relations between different levels of the network – administration and non-administration elites, media and the general public – all operating with various degrees of cognitive limitations. While visual images are powerful in raising the prominence of news stories, our analysis exploring intertextuality in the degree of centrality and themes and evaluation, has demonstrated that the interaction between textual and visual elements in each category fails to produce influential news frames about the EU. During the euro crisis, the scrutinising eyes of the world have watched the EU’s reaction. No solution is clear, as Commission President Barroso (2011) acknowledged: “our citizens, the markets, and our partners in the world have not yet been