Education Level 9 6,1% School graduate 64 43,2% University graduate 70 47,3% Master 3 2% Ph.D. 2 1,4% Not Applicable Nationality 25 16,9% Dutch 5 3,4% German 95 64,2% Greek 14 9,5% Italian 2 1,4% Spanish 6 4,1% Other 1 0,7% Not Applicable Age 122 82,4% 18-30 22 14,9% 31-50 2 1,4% Over 51 2 1,4% Not Applicable Monthly Income (in 26 17,6% euros) <500 79 53,4% 501-1000 11 7,4% 1001-1500 12 8,1% 1501-2000 6 4,1% 2001-2500 7 4,7% >2501 7 4,7% Not Applicable Descriptive statistics The following table demonstrates the means, standard deviation and variance of the moderator variable expertise, the control variables, and all the dependent consumer’s variables. Table 2: Descriptive statistics Mean Std. Deviation Variance
Education Level School graduate 9 6,1% University graduate 64 43,2% Master 70 47,3% Ph.D. 3 2% Not Applicable 2 1,4% Nationality Dutch 25 16,9% German 5 3,4% Greek 95 64,2% Italian 14 9,5% Spanish 2 1,4% Other 6 4,1% Not Applicable 1 0,7% Age 18-30 122 82,4% 31-50 22 14,9% Over 51 2 1,4% Not Applicable 2 1,4% Monthly Income (in euros) <500 26 17,6% 501-1000 79 53,4% 1001-1500 11 7,4% 1501-2000 12 8,1% 2001-2500 6 4,1% >2501 7 4,7% Not Applicable 7 4,7% Descriptive statistics The following table demonstrates the means, standard deviation and variance of the moderator variable consumer’s expertise, the control variables, and all the dependent variables. Table 2: Descriptive statistics Mean Std. Deviation Variance