134. Which of the following is an advantage of using cost per contact to determine the media mix for a product? 135. _____ is a form of advertising designed to influence demand for a specific brand. 136. Fresnas Designs Inc. is a company known for its quality interior decorations, customized service, and affordable prices. Given the high demand in the market for its service, the management of Fresnas Designs Inc. could price its products higher, but it prefers to price its products such that it will earn a reasonable revenue. In this case, the management of Fresnas Designs Inc. bases its pricing policy 137. Kylerd, a mobile phone brand, has been facing a lot of competition from rival phone companies and is losing money. Therefore, it plans to maximize sales by flooding the market with its products, including excess inventory. In this scenario, which pricing objective does Kylerd plan to 138. 99-Center Inc. is a retail store where all its merchandise is priced at 99 cents. This retailer uses a 139. Galloren Inc., a firm that sells greeting cards, plans to counter high competition during Christmas by selling its products at a 15 percent discount. It believes that this strategy will help the business to effectively get rid of excess inventory during this period of high demand. According to this scenario, Galloren Inc.'s pricing objective is
134. Which of the following is an advantage of using cost per contact to determine the media mix for a product? 135. _____ is a form of advertising designed to influence demand for a specific brand. 136. Fresnas Designs Inc. is a company known for its quality interior decorations, customized service, and affordable prices. Given the high demand in the market for its service, the management of Fresnas Designs Inc. could price its products higher, but it prefers to price its products such that it will earn a reasonable revenue. In this case, the management of Fresnas Designs Inc. bases its pricing policy 137. Kylerd, a mobile phone brand, has been facing a lot of competition from rival phone companies and is losing money. Therefore, it plans to maximize sales by flooding the market with its products, including excess inventory. In this scenario, which pricing objective does Kylerd plan to 138. 99-Center Inc. is a retail store where all its merchandise is priced at 99 cents. This retailer uses a 139. Galloren Inc., a firm that sells greeting cards, plans to counter high competition during Christmas by selling its products at a 15 percent discount. It believes that this strategy will help the business to effectively get rid of excess inventory during this period of high demand. According to this scenario, Galloren Inc.'s pricing objective is