AccessoriesTheShow New York December 2015 AccessoriesTheShow creates the and most vibrant marketplace for world’s largest juries accessories each season. Travel and accommodation cost: $7,300 Average attendance: 10,000 purchasers and 1,000 vendors AccessorieCircuit/Fraische Circuit New York April 2015 Established in 1987, CIRCUIT is a comprehensive and footwear women’s accessory exhibition featuring designer and fine jewelry, handbags, scarves, belts and gift items. Travel and accommodation cost: $8,100 Average attendance: 20,000 purchasers and 3,000 vendors Atelier Designs New York February 2016 International fashion collections of womenswear, jewelry and accessories to the wholesale trade only. Travel and accommodation cost: $7,000 Average attendance: $15,000 purchasers and 800 vendors Key Competitors / SWOT Analysis The example below only has one competitor make sure you have at least four competitors you are – doing a SWOT on Ci Comme Ca Strengths Weakness Opportunities Threats Uses many Style across Could expand Vulnerable to different options products is not distribution crashes and for materials distinct changes Leverage large because of Strong Confusing social networks reliance upon reputation website more effectively Etsy Connections in Brand is not fashion industry cohesive Large social Only sells media following through Etsy and engagement La Baque Strengths Weakness Opportunities Threats Highest quality Smaller social Develop stronger Changes in materials media networks social media import networks regulations Strong Lower profit relationships in margins due to Increase Fluctuations in fashion and smaller batches margins by currency could retail industries during the first making larger
AccessoriesTheShow New York December 2015 AccessoriesTheShow creates the world’s largest and most vibrant marketplace for juries accessories each season. Travel and accommodation cost: $7,300 Average attendance: 10,000 purchasers and 1,000 vendors AccessorieCircuit/Fraische Circuit New York April 2015 Established in 1987, CIRCUIT is a comprehensive women’s accessory and footwear exhibition featuring designer and fine jewelry, handbags, scarves, belts and gift items. Travel and accommodation cost: $8,100 Average attendance: 20,000 purchasers and 3,000 vendors Atelier Designs New York February 2016 International fashion collections of womenswear, jewelry and accessories to the wholesale trade only. Travel and accommodation cost: $7,000 Average attendance: $15,000 purchasers and 800 vendors Key Competitors / SWOT Analysis The example below only has one competitor – make sure you have at least four competitors you are doing a SWOT on Ci Comme Ca Strengths Weakness Opportunities Threats Uses many different options for materials Strong reputation Connections in fashion industry Large social media following and engagement Style across products is not distinct Confusing website Brand is not cohesive Only sells through Etsy Could expand distribution Leverage large social networks more effectively Vulnerable to crashes and changes because of reliance upon Etsy La Baque Strengths Weakness Opportunities Threats Highest quality materials Strong relationships in fashion and retail industries Smaller social media networks Lower profit margins due to smaller batches during the first Develop stronger social media networks Increase margins by making larger Changes in import regulations Fluctuations in currency could