Desire In order to make current customers move to the action stage and share our link Qdoba’s with all of their friends, we will offer 10 cents to the Cool Kids Campaign for every follower we have on our Facebook and Twitter account. current followers will Qdoba’s most likely share page with their friends because they want to help out the Qdoba’s cause. Action If each follower has approximately 500 friends on Facebook and Twitter, and if we get 5% of current followers to share their page with their friends, that will increase Qdoba’s target awareness market by 1,250,000 followers. We will then follow the same Qdoba’s integrated marketing campaign and make new followers aware of our Qdoba’s team’s goal of increasing target market awareness, and will continue to donate 10 cents Qdoba’s to the Cool Kids Campaign for every follower we have on Facebook and Twitter. If we get another 5% to share with all of their friends we have then increased our followers by 31,250,000. After two short pushes to increase our we went from 50,000 followers to 32,550,000 followers. Now that we have increased our target market awareness, it is now time to focus on making the followers aware of our new delivery option Qdoba has. Awareness In order to make followers aware of the new delivery option, we will start Qdoba’s posting statuses and tweeting making it known that Qdoba now offers delivery. We will
Desire In order to make Qdoba’s current customers move to the action stage and share our link with all of their friends, we will offer 10 cents to the Cool Kids Campaign for every follower we have on our Facebook and Twitter account. Qdoba’s current followers will most likely share Qdoba’s page with their friends because they want to help out the cause. Action If each follower has approximately 500 friends on Facebook and Twitter, and if we get 5% of Qdoba’s current followers to share their page with their friends, that will increase Qdoba’s target awareness market by 1,250,000 followers. We will then follow the same integrated marketing campaign and make Qdoba’s new followers aware of our team’s goal of increasing Qdoba’s target market awareness, and will continue to donate 10 cents to the Cool Kids Campaign for every follower we have on Facebook and Twitter. If we get another 5% to share with all of their friends we have then increased our followers by 31,250,000. After two short pushes to increase our we went from 50,000 followers to 32,550,000 followers. Now that we have increased our target market awareness, it is now time to focus on making the followers aware of our new delivery option Qdoba has. Awareness In order to make Qdoba’s followers aware of the new delivery option, we will start posting statuses and tweeting making it known that Qdoba now offers delivery. We will