National -IKEA -Brown Jordan -Forever Patio -Harmonia Living -Polywood Local -By-the-Yard These national and local companies were key competitors due to the production and pricing of the quality products that they sold. Consumers who wanted to purchase a high end piece of furniture would most likely consider all of these choices and alternatives. IKEA, Brown Jordan, Forever Patio, and Harmonia Living would not be direct competitors since they Loll’s did not sell furniture produced from recycled materials. The products that these retailers sold would fall under the category of substitute products to unique product offering. This Loll’s was the pricing breakdown between Loll and its national competitors (pricing is based off of similar outdoor furniture pieces in 2016): Loll Designs - Go loveseat bench $965 Brown Jordan - Connexion loveseat bench $999 Polywood - Nautical bench $689 Harmonia Living- Arbor dining bench $645 Forever Patio Quick Ship Wicker Biscuit $609 – love seat bench IKEA Arholma love seat outdoor bench $360 – and Marketing Intelligence (2016) Source: Companies’ Web sites Consumer Segments Loll as its primary target market. Catering to them required regarded “environmentalists” utmost care. Environmentalists were willing to spend extra money to obtain sustainably oriented products, and they looked for companies that put great care into every aspect of the product. All of the green marketing activities that separated Loll from other outdoor furniture
National -IKEA -Brown Jordan -Forever Patio -Harmonia Living -Polywood Local -By-the-Yard These national and local companies were key competitors due to the production and pricing of the quality products that they sold. Consumers who wanted to purchase a high end piece of furniture would most likely consider all of these choices and alternatives. IKEA, Brown Jordan, Forever Patio, and Harmonia Living would not be Loll’s direct competitors since they did not sell furniture produced from recycled materials. The products that these retailers sold would fall under the category of substitute products to Loll’s unique product offering. This was the pricing breakdown between Loll and its national competitors (pricing is based off of similar outdoor furniture pieces in 2016): Loll Designs - Go loveseat bench $965 Brown Jordan - Connexion loveseat bench $999 Polywood - Nautical bench $689 Harmonia Living- Arbor dining bench $645 Forever Patio – Quick Ship Wicker Biscuit love seat bench $609 IKEA – Arholma love seat outdoor bench $360 Source: Companies’ Web sites and Marketing Intelligence (2016) Consumer Segments Loll regarded “environmentalists” as its primary target market. Catering to them required utmost care. Environmentalists were willing to spend extra money to obtain sustainably oriented products, and they looked for companies that put great care into every aspect of the product. All of the green marketing activities that separated Loll from other outdoor furniture