One of highest priorities is to secure the staff and funding needed to offer community FCS’s nutrition services in all 88 Ohio counties. Volunteer messages … FCS turns university-based, impartial, current research into useful information that can improve the quality of lives. We work to make that information accessible to all Ohioans. people’s FCS delivers research-based information directly to the people who need it most. They can trust this information. And they can use it to make smart decisions that improve the quality of their lives and of their lives. – families’ FCS is a catalyst that makes things happen! With only a we build limited public investment, partnerships with other groups and organizations whose missions complement ours. We provide leadership, promote action and find ways to overcome the obstacles between vision and reality. MARKETING STRATEGY How can we best reach and mobilize our target audiences and how can we best communicate these … messages? Responding to these questions with a whole bunch of random actions albeit well-motivated actions is – – the needed is a clear and compelling strategy, or a set of strategies designed to not right answer! What’s raise visibility as a first step in building public awareness, understanding FCS’s and support for its services; position FCS as a fully integrated, core component of OSU Extension’s programs and services; and give FCS a clear identity that distinguishes it from other social service programs, including those administered by county Job and Family Service agencies. And remember: FCS is faced with a two-fold task: (1) To build the program’s STATEWIDE presence; and (2) To support FCS programs at the COUNTY level. Below is one way to structure such a with some or actions for strategy possible tactics each strategic initiative.
One of FCS’s highest priorities is to secure the staff and funding needed to offer community nutrition services in all 88 Ohio counties. Volunteer messages … FCS turns university-based, impartial, current research into useful information that can improve the quality of people’s lives. We work to make that information accessible to all Ohioans. FCS delivers research-based information directly to the people who need it most. They can trust this information. And they can use it to make smart decisions that improve the quality of their lives – and of their families’ lives. FCS is a catalyst that makes things happen! With only a limited public investment, we build partnerships with other groups and organizations whose missions complement ours. We provide leadership, promote action and find ways to overcome the obstacles between vision and reality. MARKETING STRATEGY How can we best reach and mobilize our target audiences … and how can we best communicate these messages? Responding to these questions with a whole bunch of random actions – albeit well-motivated actions – is not the right answer! What’s needed is a clear and compelling strategy, or a set of strategies designed to raise FCS’s visibility as a first step in building public awareness, understanding and support for its services; position FCS as a fully integrated, core component of OSU Extension’s programs and services; and give FCS a clear identity that distinguishes it from other social service programs, including those administered by county Job and Family Service agencies. And remember: FCS is faced with a two-fold task: (1) To build the program’s STATEWIDE presence; and (2) To support FCS programs at the COUNTY level. Below is one way to structure such a strategy with some possible tactics or actions for each strategic initiative.