Have you decided what you will send in your regular broadcast • emails? Are you keeping your list warm by contacting them regularly with • useful, entertaining or inspirational content? Have you started building a Street Team or review team of • readers? Have you decided how you will use content marketing? How will • you use text, video, audio or images in your content marketing schedule? Will you maintain a regular blog around your specific niche? How • will that tie into your book marketing? What benefits will it provide for your target market? Are you committed for the long term? Do you understand the principles of copywriting for headlines and • how you can optimize your blog for search engines and traffic? Will you pitch for guest blogging on other sites? Have you identified • specific target blogs that resonate with your audience? Have you read the submission guidelines and do you understand what type of content their audience prefer? Have you looked at how images are being used in your niche? • Have you played with Canva or PicMonkey to create your own images? Have you identified how you will use images as part of your marketing? Have you set up social media profiles on the major sites? Have you • picked one or two primary social media platforms and linked everything to your author website? Do you know what you will share regularly on social media in order • to provide value for your target readers? Do you understand how social media can sell books? Have you spent some time learning how to use the specific social • media site/s you want to use? Do you understand the often unspoken rules of social media etiquette? Are you being consistent with your social media sharing? • Are you scheduling your social media to reach readers in different • time zones?
• Have you decided what you will send in your regular broadcast emails? • Are you keeping your list warm by contacting them regularly with useful, entertaining or inspirational content? • Have you started building a Street Team or review team of readers? • Have you decided how you will use content marketing? How will you use text, video, audio or images in your content marketing schedule? • Will you maintain a regular blog around your specific niche? How will that tie into your book marketing? What benefits will it provide for your target market? Are you committed for the long term? • Do you understand the principles of copywriting for headlines and how you can optimize your blog for search engines and traffic? • Will you pitch for guest blogging on other sites? Have you identified specific target blogs that resonate with your audience? Have you read the submission guidelines and do you understand what type of content their audience prefer? • Have you looked at how images are being used in your niche? Have you played with Canva or PicMonkey to create your own images? Have you identified how you will use images as part of your marketing? • Have you set up social media profiles on the major sites? Have you picked one or two primary social media platforms and linked everything to your author website? • Do you know what you will share regularly on social media in order to provide value for your target readers? Do you understand how social media can sell books? • Have you spent some time learning how to use the specific social media site/s you want to use? Do you understand the often unspoken rules of social media etiquette? • Are you being consistent with your social media sharing? • Are you scheduling your social media to reach readers in different time zones?