regarding branding and new Teamwork is designed to promote product development. student interaction and collaboration Read article on with one another. Below are the KnowThis.com’s Branding Strategies. student expectations for teamwork. Read article on KnowThis.com’s New Product Development Team Leader: One team member Process. volunteers to be responsible for preparing the teamwork assignment Preparation for Week 6: In and submitting it at the next class read: period. Marketing: The Core, Chapter Products and All Teammates: The minimum 12, “Pricing pages 260-285. expectation is that all teammates Services,” participate in the activity and contribute their assigned portion of the work. All students earn individual grades for the required teamwork component in each course. Week Six Part 1 of 3 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze pricing Outline the This week's learning activities focus on Class Discussion (20 points) strategies of strategies and how companies construct and This week's discussion focuses on products and constraints implement pricing strategies. Thus, you pricing strategies. You will have the examine the companies will learn about penetration, skimming, opportunity to learn the difference new product employ in and other pricing strategies. between penetration and skimming development setting prices pricing strategies. process Reading: In Marketing: The Core, read: Under what conditions would a Chapter Products and camera manufacturer adopt a 12, “Pricing pages 260-285. skimming price approach for a new Services,” product? A penetration pricing Lesson Presentation: Complete strategy? the following: Discuss the presentation for Week Working individually, prepare a 6, Products and Services.” handwritten summary of “Pricing today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives
regarding branding and new product development. Read KnowThis.com’s article on Branding Strategies. Read KnowThis.com’s article on New Product Development Process. Preparation for Week 6: In Marketing: The Core, read: Chapter 12, “Pricing Products and Services,” pages 260-285. Teamwork is designed to promote student interaction and collaboration with one another. Below are the student expectations for teamwork. Team Leader: One team member volunteers to be responsible for preparing the teamwork assignment and submitting it at the next class period. All Teammates: The minimum expectation is that all teammates participate in the activity and contribute their assigned portion of the work. All students earn individual grades for the required teamwork component in each course. Week Six Part 1 of 3 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze pricing strategies of products and examine the new product development process Outline the strategies and constraints companies employ in setting prices This week's learning activities focus on how companies construct and implement pricing strategies. Thus, you will learn about penetration, skimming, and other pricing strategies. Reading: In Marketing: The Core, read: Chapter 12, “Pricing Products and Services,” pages 260-285. Lesson Presentation: Complete the following: Discuss the presentation for Week 6, “Pricing Products and Services.” Class Discussion (20 points) This week's discussion focuses on pricing strategies. You will have the opportunity to learn the difference between penetration and skimming pricing strategies. Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration pricing strategy? Working individually, prepare a handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities