Marketing activity/milestone Person Date of expected Cost ($) Success indicator responsible completion [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?]
Marketing activity/milestone Person responsible Date of expected completion Cost ($) Success indicator [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?]