Marketing Organization p.32 Contigency Planning p.33 References p. 34 List of Tables and Figures Figure 1: Consumer Levels of Mishandling Phones p.12 Figure 2: Case Characteristics when Purchasing p.13 Figure 3: Brand recognition p.17 Figure 4: Purchase Locations p.21 Figure 5: Break Even Analysis p.26 Table 1: SWOT Analysis Summary Table p.18 Table 2: Cost Breakdown p.24 Table 3: Costing Analysis p.25 Table 4: Contribution Margin p.25
Marketing Organization Contigency Planning References p.32 p.33 p. 34 List of Tables and Figures Figure 1: Consumer Levels of Mishandling Phones Figure 2: Case Characteristics when Purchasing Figure 3: Brand recognition Figure 4: Purchase Locations Figure 5: Break Even Analysis Table 1: SWOT Analysis Summary Table Table 2: Cost Breakdown Table 3: Costing Analysis Table 4: Contribution Margin p.12 p.13 p.17 p.21 p.26 p.18 p.24 p.25 p.25