assignments Mon Crisis Communication case studies pp. 345-351, Public Relations Cases, – Sept 30 Crystallizing a Response to a Crisis 364-366. Crisis Out of Thin “A Air” and A Crisis Out of Thin Air (2013 available on Arthur W. Page society grand prize winner of the Arthur W. website Page Society case study competition 7 Wed Investor Relations/Financial pp. 225-229 and Public Relations Cases, Oct 2 Relations—Aflac Gives Shareholders pp. 232-238. Also read Argonaut case a on and Argonaut Group on the Council of PR Firms website: “Say Pay” Inc. case Due: Case Brief #1 Mon Midterm Review Oct 7 8 Wed Midterm Exam Oct 9 Mon Community Relations case Oct 14 pp. 160-165 and Public Relations Cases, Animal Society pp.184-192. 9 Wed No class Fall break starts at 5:00 Oct 16 Enjoy your break! p.m. Mon Internal Communications pp. 132-137 and Public Relations Cases, – Oct 21 Newell Rubbermaid Rise to the pp. 148-155, Challenge: Overcoming the Great Recession of 2009 10 Wed Guest Speaker Case TBD Due: Case Brief #2 – Oct 23 Reading TBD depending on guest speaker Mon Public Affairs and Government pp. 193-205 and Public Relations Cases, Oct 28 Relations— pp. 214-224. Two Hospitals for Williamsburg 11 Wed International Public Relations— pp. 280-285 and Public Relations Cases, Oct 30 pp. 306-311. McDonald’s Global 2008 Beijing Olympic Games Sponsorship Mon pp. 381-385 and Public Relations Cases, 12 Nov 4 Integrated Marketing pp. 405-410. Communications—
assignments 7 Mon Sept 30 Crisis Communication case studies – Crystallizing a Response to a Crisis and A Crisis Out of Thin Air (2013 grand prize winner of the Arthur W. Page Society case study competition Public Relations Cases, pp. 345-351, 364-366. “A Crisis Out of Thin Air” available on Arthur W. Page society website Wed Oct 2 Investor Relations/Financial Relations—Aflac Gives Shareholders a “Say on Pay” and Argonaut Group Inc. case Public Relations Cases, pp. 225-229 and pp. 232-238. Also read Argonaut case on the Council of PR Firms website: Due: Case Brief #1 8 Mon Oct 7 Midterm Review Wed Oct 9 Midterm Exam 9 Mon Oct 14 Community Relations case Animal Society No class Fall break starts at 5:00 p.m. Public Relations Cases, pp. 160-165 and pp.184-192. Enjoy your break! Wed Oct 16 10 Mon Oct 21 Internal Communications – Newell Rubbermaid Rise to the Challenge: Overcoming the Great Recession of 2009 Public Relations Cases, pp. 132-137 and pp. 148-155, Wed Oct 23 Guest Speaker – Case TBD Due: Case Brief #2 Reading TBD depending on guest speaker 11 Mon Oct 28 Public Affairs and Government Relations— Two Hospitals for Williamsburg Public Relations Cases, pp. 193-205 and pp. 214-224. Wed Oct 30 International Public Relations— McDonald’s Global 2008 Beijing Olympic Games Sponsorship Public Relations Cases, pp. 280-285 and pp. 306-311. 12 Mon Nov 4 Integrated Marketing Communications— Public Relations Cases, pp. 381-385 and pp. 405-410.