Hotel Brand Segments Marriott InterContinental Market Segment Hilton Worldwide International Hotel Group Intercontinental Luxury JW Marriott Conrad Hotels Upscale Marriott Hotel Hilton Hotel Crown Plaza Upper Moderate Courtyard Hotel Hilton Garden Inn Holiday Inn Moderate Fairfield Inn & Suites Hampton Inn Holiday Inn Express Economic The economy is another environmental variable that can sales. There are affect Marriott’s varieties of economic reports put out by government and non-government organizations (NGO) that measure the of the economic measures put out by the U.S. economy’s performance. Three government are Gross Domestic Product, Disposable Income, and Unemployment Rate. In addition, the University of Michigan also put out a Consumer Sentiment Index to measure the economy by polling consumers. The U.S. Government defines Gross Domestic Product (GDP) as the market value of final goods and services produced in the United States. During the U.S. Financial Crisis of 2008 and resulting Great Recession of 2009, the U.S. GDP declined to a low of -2.08% in 2009. In the same year (2009), net income fell to -$346 million. The chart below shows a Marriott’s correlation of .93 between these two events. This indicated there is a statically significant correlation between the GDP and net income. Marriott’s
Hotel Brand Segments Market Segment Marriott International Hilton Worldwide InterContinental Hotel Group Luxury JW Marriott Conrad Intercontinental Hotels Upscale Marriott Hotel Hilton Hotel Crown Plaza Upper Moderate Courtyard Hotel Hilton Garden Inn Holiday Inn Moderate Fairfield Inn & Suites Hampton Inn Holiday Inn Express Economic The economy is another environmental variable that can affect Marriott’s sales. There are varieties of economic reports put out by government and non-government organizations (NGO) that measure the economy’s performance. Three of the economic measures put out by the U.S. government are Gross Domestic Product, Disposable Income, and Unemployment Rate. In addition, the University of Michigan also put out a Consumer Sentiment Index to measure the economy by polling consumers. The U.S. Government defines Gross Domestic Product (GDP) as the market value of final goods and services produced in the United States. During the U.S. Financial Crisis of and resulting Great Recession of 2009, the U.S. GDP declined to a low of -2.08% in 2009. In the same year (2009), Marriott’s net income fell to -$346 million. The chart below shows a correlation of .93 between these two events. This indicated there is a statically significant correlation between the GDP and Marriott’s net income. 2008