12 Corporate Strategy I David Harding and Discussion of Phase 1 Growth Through Sam Rovit, 2004, and Phase 2 reports Diversification: Building Deals on with recommendations Portfolio and Real Bedrock, Harvard for generating strategic Options Approaches. Business Review. options. Mini Case Clayton M. Strategy Christensen, Michael Implementation at Dell E. Raynor, and Computer.P 258-259. Matthew C. Verlinden, 2001, Skate to Where the Money Will Be, Harvard Business Review. 13 Corporate Strategy II Richard Normann Case Preparation Cooperative Strategy and Rafael Ramirez, Questions: and Alliances. 1993, From Value 1. What role has Fuji Chain to Value Xerox played in HBS Case Constellation, Harvard Global Xerox’s Xerox and Fuji-Xerox, Business Review. Strategy? How do you HBS Publishing. James Bamford, expect this role to David Ernst, and David change in the future? Mini Case G. Fubini, 2004, 2. Is Fuji Xerox a Launching a successful joint venture Oracle’s Growing Portfolio of Joint Venture, in 1990? How do you Businesses. P Harvard Business measure its Review. performance? 3. What were the key George Baker, 1992. success factors in A Study in these alliances in the “Beatrice: the Creation and past? Do you expect Destruction of these factors to change Value.” Journal of Finance. in the future? 4. Consider the different options for reorganization listed in Exhibit 11. Select one option in each functional area and be prepared to explain why you prefer it over the others.
12 Corporate Strategy I Growth Through Diversification: Portfolio and Real Options Approaches. Mini Case Strategy Implementation at Dell Computer.P 258-259. David Harding and Sam Rovit, 2004, Building Deals on Bedrock, Harvard Business Review. Clayton M. Christensen, Michael E. Raynor, and Matthew C. Verlinden, 2001, Skate to Where the Money Will Be, Harvard Business Review. Discussion of Phase 1 and Phase 2 reports with recommendations for generating strategic options. 13 Corporate Strategy II Cooperative Strategy and Alliances. HBS Case Xerox and Fuji-Xerox, HBS Publishing. Mini Case Oracle’s Growing Portfolio of Businesses. P Richard Normann and Rafael Ramirez, 1993, From Value Chain to Value Constellation, Harvard Business Review. James Bamford, David Ernst, and David G. Fubini, 2004, Launching a Joint Venture, Harvard Business Review. George Baker, 1992. “Beatrice: A Study in the Creation and Destruction of Value.” Journal of Finance. Case Preparation Questions: 1. What role has Fuji Xerox played in Xerox’s Global Strategy? How do you expect this role to change in the future? 2. Is Fuji Xerox a successful joint venture in 1990? How do you measure its performance? 3. What were the key success factors in these alliances in the past? Do you expect these factors to change in the future? 4. Consider the different options for reorganization listed in Exhibit 11. Select one option in each functional area and be prepared to explain why you prefer it over the others.