Key customers [Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them? How will you deliver your products/services to them?] Customer management [How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming back? Have you introduced customer service standards? Do you follow any particular code of practice? Your competitors [How do you rate against your competitors? How can your business improve on what they offer?] Competitor details [List at least 5 competitors in the table below.] Competitor Established Size Market Value to customers Strengths Weaknesses date share (%) [Competitor name] [When were [Number of [Estimated [Unique value to [What are your [What are your they staff and/or percentage customers, e.g. competitor's main competitor's main established?] turnover] of market convenience, quality, strengths?] weaknesses?] share] price or service?] [Competitor name] [When were [Number of [Estimated [Unique value to [What are your [What are your they staff and/or percentage customers, e.g. competitor's main competitor's main established?] turnover] of market convenience, quality, strengths?] weaknesses?] share] price or service?] [Competitor name] [When were [Number of [Estimated [Unique value to [What are your [What are your they staff and/or percentage customers, e.g. competitor's main competitor's main established?] turnover] of market convenience, quality, strengths?] weaknesses?] share] price or service?]
Key customers [Identify your key customers. (These can be large consumers of your products/services or individuals whose satisfaction is key to the success of your business.) How will you target your products/services to them? How will you deliver your products/services to them?] Customer management [How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming back? Have you introduced customer service standards? Do you follow any particular code of practice? Your competitors [How do you rate against your competitors? How can your business improve on what they offer?] Competitor details [List at least 5 competitors in the table below.] Competitor Established date Size Market share (%) Value to customers Strengths Weaknesses [Competitor name] [When were they established?] [Number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers, e.g. convenience, quality, price or service?] [What are your competitor's main strengths?] [What are your competitor's main weaknesses?] [Competitor name] [When were they established?] [Number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers, e.g. convenience, quality, price or service?] [What are your competitor's main strengths?] [What are your competitor's main weaknesses?] [Competitor name] [When were they established?] [Number of staff and/or turnover] [Estimated percentage of market share] [Unique value to customers, e.g. convenience, quality, price or service?] [What are your competitor's main strengths?] [What are your competitor's main weaknesses?]