- Good quality photos that newspapers could use. Also, agree on your key messages usually three things you really want people to – remember after reading your press release or event description. This should include any local figure you have regarding Carers Week for are XXX amount of – example: ‘there carers in Birmingham and they can find support at XXX’. It would be a good idea to send this press release to any media contacts you have. If you have any, worry. Read your local paper and identify any reporters who have don’t don’t written on similar themes. If you identify anyone give your regional Macmillan can’t communications team a call (details below) and our very best to help you out. we’ll do It is also worth finding out when you need to send the press release by deadlines can be – sooner than you think. Once you've sent out a press release, hopefully journalists will get in touch. They might want to interview you about the event and arrange to send a photographer along with them. If they get back in to chase this up journalists are sent don’t touch, it’s important – hundreds of press releases daily, easy for them to get so it’s lost. Don’t just assume interested. they’re not Prepare for your interview Good preparation is key to a confident interview. You might want to ask the reporter a number of questions to ensure that you understand what will happen. This could include: - If it is a broadcast interview (radio or television) remember to ask if it is live or - Ask how long the interview will be, so you know how much information to give in your first couple of answers. - Television reporters may ask if they can film you at your event. important to It’s manage the TV crew as some people attending your event may not want to be filmed. If in a hospital setting, to make their press department you’re working you’ll need aware of this. - Ask what type of questions you can not there to be and if expect. You’re ‘tripped up’ prepared it will lead to a much better interview for everyone involved. you’re - If a Macmillan representative to be with you for a televised interview, you’d like please let your Macmillan contact know (details to support you as below). We’ll aim much as we can.
- Good quality photos that newspapers could use. Also, agree on your key messages – usually three things you really want people to remember after reading your press release or event description. This should include any local figure you have regarding Carers Week – for example: ‘there are XXX amount of carers in Birmingham and they can find support at XXX’. It would be a good idea to send this press release to any media contacts you have. If you don’t have any, don’t worry. Read your local paper and identify any reporters who have written on similar themes. If you can’t identify anyone give your regional Macmillan communications team a call (details below) and we’ll do our very best to help you out. It is also worth finding out when you need to send the press release by – deadlines can be sooner than you think. Once you've sent out a press release, hopefully journalists will get in touch. They might want to interview you about the event and arrange to send a photographer along with them. If they don’t get back in touch, it’s important to chase this up – journalists are sent hundreds of press releases daily, so it’s easy for them to get lost. Don’t just assume they’re not interested. Prepare for your interview Good preparation is key to a confident interview. You might want to ask the reporter a number of questions to ensure that you understand what will happen. This could include: - If it is a broadcast interview (radio or television) remember to ask if it is live or - Ask how long the interview will be, so you know how much information to give in your first couple of answers. - Television reporters may ask if they can film you at your event. It’s important to manage the TV crew as some people attending your event may not want to be filmed. If you’re working in a hospital setting, you’ll need to make their press department aware of this. - Ask what type of questions you can expect. You’re not there to be ‘tripped up’ and if you’re prepared it will lead to a much better interview for everyone involved. - If you’d like a Macmillan representative to be with you for a televised interview, please let your Macmillan contact know (details below). We’ll aim to support you as much as we can.