Enhancement Management, IMC from the Customer’s Marketing-Orientated Public IMC from the Customer’s Marketing-Orientated Public Perspective Relations and Sponsorships Perspective Relations and Sponsorships Communicating New Products, External Pressures Communicating New External Pressures Brand Naming, Products, Brand Naming, Packaging and Point-of-Purchase Packaging and Advertising Advertising Advertising management Advertising management Consumer behaviour Consumer behaviour Buyer behaviour (BYBH201) Market Segmentation (CBEH101) (CBEH101) Introduction to Consumer (MSEG201) Introduction to consumer Communication and Behaviour, consumer Characteristics of market behaviour, consumer Consumer Behaviour, motivation, Learning and segmentation, The importance motivation, learning and Consumers in Their Social and information processing, of Market segmentation, information processing Cultural Settings, Consumer consumer behaviour Criteria for market Decision-Making, Marketing Participation, Personality, CB segmentation, Bases for Ethics and Consumer attitude, social class, reference segmenting consumer Research group and diffusion, CB markets, Bases for segmenting innovation, culture and business markets, Target subculture, family and markets, Strategies for household on CB, Situational selecting target markets, One influences to one marketing, Positioning, Bases for positioning Sales Management Sales Management Theory and practice of selling (SMGT302) (SMGT302) (TPSL201) POLC Recruiting & Selecting the Sales process made up of: Intro to Sales Mgt. Right Salespeople Prospecting, pre-approach, Sales The Sales Function & Multi- Training & Developing the course planning approach Sales Channels Sales Force techniques, presentation Leadership & Sales Executive Supervision of the Sales content, trial close techniques, Ethics, Law & Sales Teams objectives, closing techniques, Leadership Setting Goals & Managing the follow up and service.
Enhancement IMC from the Customer’s Perspective Communicating New Products, Brand Naming, Packaging and Advertising Advertising management Management, Marketing-Orientated Public Relations and Sponsorships External Pressures IMC from the Customer’s Perspective Communicating New Products, Brand Naming, Packaging and Point-of-Purchase Advertising Advertising management Marketing-Orientated Public Relations and Sponsorships External Pressures Consumer behaviour (CBEH101) Introduction to consumer behaviour, consumer motivation, learning and information processing Consumer behaviour (CBEH101) Communication and Consumer Behaviour, Consumers in Their Social and Cultural Settings, Consumer Decision-Making, Marketing Ethics and Consumer Research Buyer behaviour (BYBH201) Introduction to Consumer Behaviour, consumer motivation, Learning and information processing, consumer behaviour Participation, Personality, CB attitude, social class, reference group and diffusion, CB innovation, culture and subculture, family and household on CB, Situational influences Market Segmentation (MSEG201) Characteristics of market segmentation, The importance of Market segmentation, Criteria for market segmentation, Bases for segmenting consumer markets, Bases for segmenting business markets, Target markets, Strategies for selecting target markets, One to one marketing, Positioning, Bases for positioning Sales Management (SMGT302) POLC Intro to Sales Mgt. The Sales Function & Multi- Sales Channels Leadership & Sales Executive Ethics, Law & Sales Leadership Sales Management (SMGT302) Recruiting & Selecting the Right Salespeople Training & Developing the Sales Force Supervision of the Sales Teams Setting Goals & Managing the Theory and practice of selling (TPSL201) Sales process made up of: Prospecting, pre-approach, Sales course planning approach techniques, presentation content, trial close techniques, objectives, closing techniques, follow up and service.