analyse case studies and develop a marketing plan; and utilise strategic thinking to make appropriate marketing decisions; and demonstrate generic skills: communication; analysis and enquiry; problem solving; independent work; team work; professionalism and social responsibility 2b Generic skills Generic Skill Details of the skill How it is utilised in this course Communication The ability to present Through class discussions and knowledge, ideas and all assignments/ exam opinions effectively and communicate within and across professional and cultural boundaries Analysis and enquiry The ability to gather Through case studies in class/ information, and to analyse online and all assignments/ and evaluate information and exam situations in a systematic, creative and insightful way Problem solving The ability to apply Through case studies in class/ processes in novel online and all assignments/ situations; to identify and exam analyse problems then formulate and implement solutions Working independently and The ability to plan their own Students work independently or with others work, be self-directed and in a group throughout this use interpersonal skills and course - both online/in class attitudes to work and in projects collaboratively
analyse case studies and develop a marketing plan; and utilise strategic thinking to make appropriate marketing decisions; and demonstrate generic skills: communication; analysis and enquiry; problem solving; independent work; team work; professionalism and social responsibility 2b Generic skills Generic Skill Details of the skill How it is utilised in this course Communication The ability to present knowledge, ideas and opinions effectively and communicate within and across professional and cultural boundaries Through class discussions and all assignments/ exam Analysis and enquiry The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way Through case studies in class/ online and all assignments/ exam Problem solving The ability to apply processes in novel situations; to identify and analyse problems then formulate and implement solutions Through case studies in class/ online and all assignments/ exam Working independently and with others The ability to plan their own work, be self-directed and use interpersonal skills and attitudes to work collaboratively Students work independently or in a group throughout this course - both online/in class and in projects