Marketing activity/milestone Person Date of expected Cost ($) Success indicator responsible completion [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] [Print advertising, online advertising, mail-out, [Who is [When do you [Estimated [What indicator/ measurement giveaway, media release, event, website, responsible for expect to complete cost of result will need to be met before blog/social media, public relations, branding and completing this the marketing activity.] this activity is considered a artwork, or publications and catalogues.] task?] activity?] success?] Advertising & sales Advertising and promotional strategy Planned promotion Promotional strategy Expected business improvement Cost ($) Target date /advertising type [Print media [Why have you decided to use this [How do you expect it will improve your [e.g. Dec 09] advertising, online promotion/advertising type? How and when business success?] cost of advertising, SMS, will you use it? What is your strategy behind activity.] mail-out, giveaway, this? Who will upkeep your social media media release, social presence?] media campaign or event.]
Marketing activity/milestone Person responsible Date of expected completion Cost ($) Success indicator [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] Advertising & sales Advertising and promotional strategy Planned promotion /advertising type Promotional strategy Expected business improvement Cost ($) Target date [Print media advertising, online advertising, SMS, mail-out, giveaway, media release, social media campaign or event.] [Why have you decided to use this promotion/advertising type? How and when will you use it? What is your strategy behind this? Who will upkeep your social media presence?] [How do you expect it will improve your business success?] cost of activity.] [e.g. Dec 09]