continue to build this marketing plan Visit the Web site throughout the course. http://www.bplans.com/ and view the sample marketing plans to get After reading and reviewing Chapter 1, ideas for creating your own plan. and “Creating Customer Relationships Value through and the Preparation for Week 2: In Marketing” on page 44 of Marketing: The Core: Sample Marketing Plan your textbook, complete the following: Read Chapter 2, “Developing Successful Marketing and Choose your product or service (this pages Organizational Strategies,” can be an existing product, new 20-57. product, or business that you might Read Chapter the 3, “Scanning want to start) that will be the focus Marketing pages Environment,” of your marketing plan. 58-77. Describe why you chose this Read Chapter and 4, “Ethical particular product or service. Social Responsibility in This section of your marketing plan pages 78-93. Marketing,” should be less than one page. Save your document with a file name that includes your name, course number, and title. For example: JaneSmith Week1.docx. Submit your individual work at the beginning of Week 2. Week Two Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Analyze the Describe the In the first part of this week, you will Class Discussion (20 points) marketing implementation appreciate why it is important for This week's discussion will allow you process and evaluation companies to understand the marketing to examine why it is important for phases of the environment when constructing marketers to appreciate the strategic marketing strategies. In addition, you implementation and evaluation phases marketing will explore ethical and social of the strategic marketing process. Part process responsibility in marketing. of this process involves analyzing market segments from a demographical Reading: In Marketing: The Core, perspective. read: Chapter Discuss the following: 2, “Developing Successful Marketing and Describe the new features you Organizational Strategies,” pages would add to an automobile 20-57. designed for consumers in the 55+ Chapter the age group. 3, “Scanning
Visit the Web site http://www.bplans.com/ and view the sample marketing plans to get ideas for creating your own plan. Preparation for Week 2: In Marketing: The Core: Read Chapter 2, “Developing Successful Marketing and Organizational Strategies,” pages 20-57. Read Chapter 3, “Scanning the Marketing Environment,” pages 58-77. Read Chapter 4, “Ethical and Social Responsibility in Marketing,” pages 78-93. continue to build this marketing plan throughout the course. After reading and reviewing Chapter 1, “Creating Customer Relationships and Value through Marketing” and the Sample Marketing Plan on page 44 of your textbook, complete the following: Choose your product or service (this can be an existing product, new product, or business that you might want to start) that will be the focus of your marketing plan. Describe why you chose this particular product or service. This section of your marketing plan should be less than one page. Save your document with a file name that includes your name, course number, and title. For example: JaneSmith Week1.docx. Submit your individual work at the beginning of Week 2. Week Two Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Analyze the marketing process Describe the implementation and evaluation phases of the strategic marketing process In the first part of this week, you will appreciate why it is important for companies to understand the marketing environment when constructing marketing strategies. In addition, you will explore ethical and social responsibility in marketing. Reading: In Marketing: The Core, read: Chapter 2, “Developing Successful Marketing and Organizational Strategies,” pages 20-57. Chapter 3, “Scanning the Class Discussion (20 points) This week's discussion will allow you to examine why it is important for marketers to appreciate the implementation and evaluation phases of the strategic marketing process. Part of this process involves analyzing market segments from a demographical perspective. Discuss the following: Describe the new features you would add to an automobile designed for consumers in the 55+ age group.