Moderator: 4.41 1.41 1.99 Consumer’s expertise Control: 6.10 0.95 0.99 Review’s Positiveness General 4.97 1.19 1.41 Credibility towards e-WOM Susceptibility 4.90 1.27 1.61 towards e-WOM Dependent: Informativeness 4.36 1.41 2.00 Purchase intention 4.01 1.63 2.67 Attitude towards 4.82 1.26 1.61 the product Perceived risk 3.90 1.58 2.51 The following histograms aim at showing the normal distribution among the observations. Figures 7-15: Histograms indicating the normal distribution
Moderator: Consumer’s expertise 4.41 1.41 1.99 Control: Review’s Positiveness 6.10 0.95 0.99 General Credibility towards e-WOM 4.97 1.19 1.41 Susceptibility towards e-WOM 4.90 1.27 1.61 Dependent: Informativeness 4.36 1.41 2.00 Purchase intention 4.01 1.63 2.67 Attitude towards the product 4.82 1.26 1.61 Perceived risk 3.90 1.58 2.51 The following histograms aim at showing the normal distribution among the observations. Figures 7-15: Histograms indicating the normal distribution