and German media were aware of and monitored each other. The deployment of statistics, in particular by Germany, attacking the financial stability and enemy’s praising the own were the adaptation of peace-time reporting and editing nation’s skills to the needs of the war. Conclusion In Britain and Germany 1914-1918, governments used some similar strategies to fund their war efforts, and the press was involved in the financial campaign. Both the powers made an increasing effort to promote savings through advertising and the media. In Germany, the Reichsbank oversaw a highly co-ordinated strategy that used different newspapers and journals in ways aimed at their readership direct – advertising, material for editorials, articles aimed at different social classes and occupations. The British approach was less directed, and editors retained freedom to criticise Government policy. The wartime reporting is interesting Economist’s because it shows a range of viewpoints. Editorial tone altered from dismay to FWH’s for the war. But initial support was tempered more and more by HW’s support HW’s frustration that government was not imposing a regime of national long-term planning and individual thrift and self-denial. was a mission that had not ‘Financial heroism’ been fulfilled. References Altenhöner Florian (2014) Press/Journalism (Germany)
and German media were aware of and monitored each other. The deployment of statistics, in particular by Germany, attacking the enemy’s financial stability and praising the nation’s own were the adaptation of peace-time reporting and editing skills to the needs of the war. Conclusion In Britain and Germany 1914-1918, governments used some similar strategies to fund their war efforts, and the press was involved in the financial campaign. Both the powers made an increasing effort to promote savings through advertising and the media. In Germany, the Reichsbank oversaw a highly co-ordinated strategy that used different newspapers and journals in ways aimed at their readership – direct advertising, material for editorials, articles aimed at different social classes and occupations. The British approach was less directed, and editors retained freedom to criticise Government policy. The Economist’s wartime reporting is interesting because it shows a range of viewpoints. Editorial tone altered from FWH’s dismay to HW’s support for the war. But HW’s initial support was tempered more and more by frustration that government was not imposing a regime of national long-term planning and individual thrift and self-denial. ‘Financial heroism’ was a mission that had not been fulfilled. References Altenhöner Florian (2014) Press/Journalism (Germany)