132. The number one consumer complaint about bananas is how soon they start getting brown (p. 28) spots. Dole most likely set a(n) __________ goal when it recently began adding stickers to bananas to promote the use of overripe bananas in the Yonanas machine (Dole owns 30% of the firm) to make a creamy, guilt-free dessert. Customer satisfaction can be measured directly with surveys or tracked through customer complaints. This action by Dole seems to be one intended to reduce the number of complaints about its bananas and thus improve satisfaction. AACSB: Knowledge Application Accessibility: Keyboard Navigation Blooms: Apply Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Level of Difficulty: 3 Hard Topic: Customer satisfaction goal
132. (p. 28) The number one consumer complaint about bananas is how soon they start getting brown spots. Dole most likely set a(n) __________ goal when it recently began adding stickers to bananas to promote the use of overripe bananas in the Yonanas machine (Dole owns 30% of the firm) to make a creamy, guilt-free dessert. Customer satisfaction can be measured directly with surveys or tracked through customer complaints. This action by Dole seems to be one intended to reduce the number of complaints about its bananas and thus improve satisfaction. AACSB: Knowledge Application Accessibility: Keyboard Navigation Blooms: Apply Learning Objective: 02-02 Describe core values, mission, organizational culture, business, and goals. Level of Difficulty: 3 Hard Topic: Customer satisfaction goal