View the site. View the site. View the site. View the site. CLASS SCHEDULE MODULE TOPIC ASSIGNMENTS DUE (GRADED) UNDERSTANDING MARKETING Module 1 Discussion – MODULE 1 MANAGEMENT Forum WEEK 1 CH 1 Simulation CH1 Defining Marketing for the New Realities: Quiz CH1 Importance of marketing Scope of marketing Simulation CH2 Core marketing concepts Quiz CH2 Marketing management through the years Successful marketing management Start working on your Final Project. The CH 2 instructions are provided Developing Marketing Strategies and Plans: under the “BEGIN HERE: Marketing and consumer value Students MUST read it…” Corporate and division strategic planning tab. Marketing plan MODULE TOPIC ASSIGNMENTS DUE (GRADED) CAPTURING MARKETING INSIGHTS Module 2 Discussion – MODULE 2 Forum WEEK 2 CH 3 Collecting Information and Forecasting Simulation CH3 Demand: Quiz CH3 Marketing information system Internal records Simulation CH4 Marketing intelligence system Quiz CH4 Macro environment developments Forecast demand Make sure the product/service for your CH 4 Final Project has been Conducting Marketing Research: approved by your Good marketing research instructor. Measuring marketing productivity ROI of marketing expenditures
View the site. View the site. View the site. View the site. CLASS SCHEDULE MODULE TOPIC ASSIGNMENTS DUE (GRADED) MODULE 1 WEEK 1 UNDERSTANDING MARKETING MANAGEMENT CH 1 Defining Marketing for the New Realities: Importance of marketing Scope of marketing Core marketing concepts Marketing management through the years Successful marketing management CH 2 Developing Marketing Strategies and Plans: Marketing and consumer value Corporate and division strategic planning Marketing plan Module 1 – Discussion Forum Simulation CH1 Quiz CH1 Simulation CH2 Quiz CH2 Start working on your Final Project. The instructions are provided under the “BEGIN HERE: Students MUST read it…” tab. MODULE TOPIC ASSIGNMENTS DUE (GRADED) MODULE 2 WEEK 2 CAPTURING MARKETING INSIGHTS CH 3 Collecting Information and Forecasting Demand: Marketing information system Internal records Marketing intelligence system Macro environment developments Forecast demand CH 4 Conducting Marketing Research: Good marketing research Measuring marketing productivity ROI of marketing expenditures Module 2 – Discussion Forum Simulation CH3 Quiz CH3 Simulation CH4 Quiz CH4 Make sure the product/service for your Final Project has been approved by your instructor.