NEWCASTLEGATESHEAD INITIATIVE PERSON SPECIFICATION JOB TITLE: MEDIA & PR EXECUTIVE CATEGORY ESSENTIAL DESIRABLE 1. SKILLS, KNOWLEDGE Excellent practical knowledge and Understanding of PR AND APTITUDES understanding of PR from strategy principles and theory. – through to tactical delivery. Strong presentation skills. A demonstrable ability to develop Knowledge and and maintain strong and productive understanding of the relationships with relevant media business tourism industry contacts. and inward investment Excellent copywriting, English landscape. language, communication and Knowledge and interpersonal skills. understanding of Excellent attention to detail. NewcastleGateshead as a Professional and committed business tourism destination approach. and its key conference and Organised and excellent time event venues. Knowledge of Newcastle’s manager. Strong administrative skills and PC inward investment assets, literate. an understanding of industry sector strengths and / or a keen interest in world economics. 2. QUALIFICATIONS Graduate or equivalent. Professional PR AND TRAINING qualifications. 3. EXPERIENCE Minimum of two years’ experience in Previous experience of a busy PR environment ideally working in business tourism – including agency or multi-client PR, inward investment PR experience. or a related role. Wide ranging B2B PR experience. Experience of key social media platforms and tools. 4. DISPOSITION Able to work under pressure and to tight timescales. Flexible, reliable and loyal. Confident with an ability to negotiate.
NEWCASTLEGATESHEAD INITIATIVE PERSON SPECIFICATION JOB TITLE: MEDIA & PR EXECUTIVE CATEGORY ESSENTIAL DESIRABLE 1. SKILLS, KNOWLEDGE AND APTITUDES Excellent practical knowledge and understanding of PR – from strategy through to tactical delivery. A demonstrable ability to develop and maintain strong and productive relationships with relevant media contacts. Excellent copywriting, English language, communication and interpersonal skills. Excellent attention to detail. Professional and committed approach. Organised and excellent time manager. Strong administrative skills and PC literate. Understanding of PR principles and theory. Strong presentation skills. Knowledge and understanding of the business tourism industry and inward investment landscape. Knowledge and understanding of NewcastleGateshead as a business tourism destination and its key conference and event venues. Knowledge of Newcastle’s inward investment assets, an understanding of industry sector strengths and / or a keen interest in world economics. 2. QUALIFICATIONS AND TRAINING Graduate or equivalent. Professional PR qualifications. 3. EXPERIENCE Minimum of two years’ experience in a busy PR environment – ideally including agency or multi-client experience. Wide ranging B2B PR experience. Experience of key social media platforms and tools. Previous experience of working in business tourism PR, inward investment PR or a related role. 4. DISPOSITION Able to work under pressure and to tight timescales. Flexible, reliable and loyal. Confident with an ability to negotiate.