Appendix 2: Bryman (2006), Outcomes of quantitative and qualitative research Quantitative Research Qualitative Research Means to exploration of Preparatory ROLE OF RESEARCH interpretations RELATIONSHIP BETWEEN Distant Close RESEARCHER AND SUBJECT RESEARCHER’S Outsider Insider STANCE IN RELATION TO SUBJECT RELATIONSHIP BETWEEN Confirmation Emergent THEORY/CONCEPTS AND RESEARCH Structured Unstructured RESEARCH STRATEGY Nomothetic Ideographic SCOPE OF FINDINGS Processual and IMAGE OF SOCIAL Static and external socially constructed REALITY Hard and reliable Rich and deep NATURE OF DATA Source: BRYMAN, A (2006). Quantity and Quality in Social Research. [online]. London, Routledge. Book from Dawsonera, last accessed 22 November 2012 at: http://www.dawsonera.com
Appendix 2: Bryman (2006), Outcomes of quantitative and qualitative research Quantitative Research Qualitative Research ROLE OF RESEARCH Preparatory Means to exploration of interpretations RELATIONSHIP BETWEEN RESEARCHER AND SUBJECT Distant Close RESEARCHER’S STANCE IN RELATION TO SUBJECT Outsider Insider RELATIONSHIP BETWEEN THEORY/CONCEPTS AND RESEARCH Confirmation Emergent RESEARCH STRATEGY Structured Unstructured SCOPE OF FINDINGS Nomothetic Ideographic IMAGE OF SOCIAL REALITY Static and external Processual and socially constructed NATURE OF DATA Hard and reliable Rich and deep Source: BRYMAN, A (2006). Quantity and Quality in Social Research. [online]. London, Routledge. Book from Dawsonera, last accessed 22 November 2012 at: http://www.dawsonera.com