EDUCATION RESEARCH INTERESTS Much of my research focuses on nonverbal social influence and its effects on consumer attitudes, perceptions, and motivations. My dissertation explores individual differences in consumers’ comfort with interpersonal touch and investigates these differences in various consumer contexts. I have broad interests in nonverbal communication, sensory marketing, and consumer privacy. PUBLICATIONS Luangrath, Andrea W., Joann Peck, and Victor A. Barger (forthcoming), and “Textual Paralanguage its Implications for Marketing Communications,” Journal of Consumer Psychology Webb, Andrea and Joann Peck (2015), “Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale,” Journal of Consumer Psychology, 25 (1), 60-77. (Essay 1 of Dissertation) Peck, Joann, Victor A. Barger, and Andrea Webb of a Surrogate for Touch: The (2013), “In Search Effect of Haptic Imagery on 23 Perceived Ownership,” Journal of Consumer Psychology, (2), 189-196. MANUSCRIPTS UNDER REVIEW Webb, Andrea, Joann Peck, and I Might Touch You: Anders Gustafsson, “Don't Touch Me, But Inferences and Effects of Initiating and Receiving Interpersonal Journal of Touch,” (Invited for 2nd Round Revision) (Essay 2 of Dissertation) Consumer Research.
EDUCATION RESEARCH INTERESTS Much of my research focuses on nonverbal social influence and its effects on consumer attitudes, perceptions, and motivations. My dissertation explores individual differences in consumers’ comfort with interpersonal touch and investigates these differences in various consumer contexts. I have broad interests in nonverbal communication, sensory marketing, and consumer privacy. PUBLICATIONS Luangrath, Andrea W., Joann Peck, and Victor A. Barger (forthcoming), “Textual Paralanguage and its Implications for Marketing Communications,” Journal of Consumer Psychology Webb, Andrea and Joann Peck (2015), “Individual Differences in Interpersonal Touch: On the Development, Validation, and Use of the 'Comfort with Interpersonal Touch' (CIT) Scale,” Journal of Consumer Psychology, 25 (1), 60-77. (Essay 1 of Dissertation) Peck, Joann, Victor A. Barger, and Andrea Webb (2013), “In Search of a Surrogate for Touch: The Effect of Haptic Imagery on Perceived Ownership,” Journal of Consumer Psychology, 23 (2), 189-196. MANUSCRIPTS UNDER REVIEW Webb, Andrea, Joann Peck, and Anders Gustafsson, “Don't Touch Me, But I Might Touch You: Inferences and Effects of Initiating and Receiving Interpersonal Touch,” Journal of Consumer Research. (Invited for 2nd Round Revision) (Essay 2 of Dissertation)