Marketing Executive Up to 30 Daily 20M Target Audience How many concurrent How timely must the data How many records are users will be accessing the there in your largest be? dashboards? table? Objectives - Main Business Objectives * Business Objective - Concrete goals. Describes the short term actions. Examples: Increase the number of qualified leads Reduce marketing cost Architecture * Key performance indicators - Business metrics which support decision making. KPIs are used to evaluate factors which are crucial to achieve the business objectives. * Measures - Quantifiable values which can stand alone or when composed with other measures, form KPI’s. Objectives KPIs Measures Formula Tables Improve leads Qualified leads # new leads #Leads generation Where Funnel-Stage = Leads Created # new opportunities #Opportunities Where Funnel-Stage = Leads Qualified
Marketing Executive Up to 30 Daily 20M Target Audience How many concurrent users will be accessing the dashboards? How timely must the data be? How many records are there in your largest table? Objectives - Main Business Objectives * Business Objective - Concrete goals. Describes the short term actions. Examples: Increase the number of qualified leads Reduce marketing cost Architecture * Key performance indicators - Business metrics which support decision making. KPIs are used to evaluate factors which are crucial to achieve the business objectives. * Measures - Quantifiable values which can stand alone or when composed with other measures, form KPI’s. Objectives KPIs Measures Formula Tables Improve leads generation Qualified leads # new leads #Leads Where Funnel-Stage = Leads Created # new opportunities #Opportunities Where Funnel-Stage = Leads Qualified