3.3 Targeted costs Computation and Compiling details of and marketing profit is estimation of marketing plan estimated based on sales, cost and Identifying market objective set profit risks 3.4 Contingency plan is Procedure in Formulating formulated based on compiling details contingency plan market risks of marketing plan 3.5 Details of marketing Contingency plan plan is compiled Market risks according to industry procedure Attitude: Business minded Diligent for detailed work Realistic Motivated Decisive RANGE OF VARIABLES VARIABLE RANGE 1. Buyers Buyers include traditional buyers such as but not limited to: Traders traders agents institutional buyers consolidators processors wholesaler retailer local/ public market consumers 2. Value adding Value adding includes but is not limited to: cleaning sorting packaging processing transporting product consolidation
3.3 Targeted costs and marketing profit is estimated based on objective set 3.4 Contingency plan is formulated based on market risks 3.5 Details of marketing plan is compiled according to industry procedure Computation and estimation of sales, cost and profit Procedure in compiling details of marketing plan Contingency plan Market risks Attitude: Business minded Diligent for detailed work Realistic Motivated Decisive Compiling details of marketing plan Identifying market risks Formulating contingency plan RANGE OF VARIABLES VARIABLE RANGE 1. Buyers Buyers include traditional buyers such as but not limited to: Traders traders agents institutional buyers consolidators processors wholesaler retailer local/ public market consumers 2. Value adding Value adding includes but is not limited to: cleaning sorting packaging processing transporting product consolidation