Table G9 Customer and stakeholder inventory. Table showing an inventory of the existing and potential customers and stakeholders of the business. The customers and stakeholders are identified by key characteristics (e.g. whether they are loyal or impulse customers) and are assessed according to impact on purchasing (P), advocacy (A), and retention (R). The descriptors used for each of P, A and R and the corresponding scores are: Purchasing, Advocacy, or Retention Score loss almost certain 10 loss quite possible 8 loss unusual but possible 6 loss remotely possible 4 loss conceivable but unlikely 3 loss practically impossible 2 not known 5 not applicable 1 A value of the score PAR = P x A x R is used to determine an action: remain vigilant (0<PAR<50), investigate mitigate options (49<PAR<200), take action (199<PAR<500), and priority action (PAR>499). ADVOCACY RETENTION PURCHASING (most likely impact (most likely impact (most likely impact PRIORITY FOR Type on the customer / on the customer / Type of customers / stakeholder CONDITION on the customer TREATMENT FOR No stakeholder being an stakeholder being purchasing given the LOSS PREVENTION advocate given the retained / engaged condition) condition) given the condition)
Table G9 Customer and stakeholder inventory. Table showing an inventory of the existing and potential customers and stakeholders of the business. The customers and stakeholders are identified by key characteristics (e.g. whether they are loyal or impulse customers) and are assessed according to impact on purchasing (P), advocacy (A), and retention (R). The descriptors used for each of P, A and R and the corresponding scores are: Purchasing, Advocacy, or Retention Score loss almost certain 10 loss quite possible 8 loss unusual but possible 6 loss remotely possible 4 loss conceivable but unlikely 3 loss practically impossible 2 not known 5 not applicable 1 A value of the score PAR = P x A x R is used to determine an action: remain vigilant (0<PAR<50), investigate mitigate options (49<PAR<200), take action (199<PAR<500), and priority action (PAR>499). Type No Type of customers / stakeholder CONDITION PURCHASING (most likely impact on the customer purchasing given the condition) ADVOCACY (most likely impact on the customer / stakeholder being an advocate given the condition) RETENTION (most likely impact on the customer / stakeholder being retained / engaged given the condition) PRIORITY FOR TREATMENT FOR LOSS PREVENTION