AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation 97. Recently an advertising company called 200 people and asked them to identify the company that was in an ad running nationwide. They obtained the following results. Construct a table of column percentages. Feedback: Column percentages are calculated by dividing each part of the column by the total of the column. For example, Female and correctly recalled = 66, which yields a column percentage of 66/110 = 0.60. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation 98. A local electronics retailer recently conducted a study on purchasers of large screen televisions. The study recorded the type of television and the credit account balance of the customer at the time of purchase. They obtained the following results. Construct a table of row percentages. Feedback: Row percentages are calculated by dividing each part of the row by the of the row. Need to calculate the totals for each row (under $200 = 71; $200-$800 = 59; over $800 = 74). For example, credit balance under $200 and LCD TV = 16, which yields row percentage 16/71 = 0.225. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation
AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation 97. Recently an advertising company called 200 people and asked them to identify the company that was in an ad running nationwide. They obtained the following results. Construct a table of column percentages. Feedback: Column percentages are calculated by dividing each part of the column by the total of the column. For example, Female and correctly recalled = 66, which yields a column percentage of 66/110 = 0.60. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation 98. A local electronics retailer recently conducted a study on purchasers of large screen televisions. The study recorded the type of television and the credit account balance of the customer at the time of purchase. They obtained the following results. Construct a table of row percentages. Feedback: Row percentages are calculated by dividing each part of the row by the of the row. Need to calculate the totals for each row (under $200 = 71; $200-$800 = 59; over $800 = 74). For example, credit balance under $200 and LCD TV = 16, which yields row percentage 16/71 = 0.225. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 02-06 Examine the relationship between variables by using cross-tabulation tables. Topic: Cross-tabulation