b. consumer market. c. government market. d. reseller market. Answer: (a) Page: 120 17. If your company were to make a product, such as a suit of clothes, and sell that product to a retailer, your company would have sold to the ___________ market. a. reseller b. business c. government d. service Answer: (a) Page: 120 18. If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market. a. reseller b. business c. government d. service Answer: (b) Page: 120 19. A ______________ is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. a. competitive set b. marketing intermediary c. supplier d. public Answer: (d) Page: 121 20. All of the following are significant publics that affect an organization’s ability to achieve its objectives EXCEPT: a. charitable publics. b. financial publics. c. media publics. d. citizen action publics. Answer: (a) Page: 121, 122, Figure 4-3 21. _____________ publics include workers, managers, volunteers, and the board of directors of an organization. a. General b. Financial c. Internal d. Local
b. consumer market. c. government market. d. reseller market. Answer: (a) Page: 120 17. If your company were to make a product, such as a suit of clothes, and sell that product to a retailer, your company would have sold to the ___________ market. a. reseller b. business c. government d. service Answer: (a) Page: 120 18. If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ________________ market. a. reseller b. business c. government d. service Answer: (b) Page: 120 19. A ______________ is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. a. competitive set b. marketing intermediary c. supplier d. public Answer: (d) Page: 121 20. All of the following are significant publics that affect an organization’s ability to achieve its objectives EXCEPT: a. charitable publics. b. financial publics. c. media publics. d. citizen action publics. Answer: (a) Page: 121, 122, Figure 4-3 21. _____________ publics include workers, managers, volunteers, and the board of directors of an organization. a. General b. Financial c. Internal d. Local