consumer/customer research; production research MIS:Meaning, features and Importance Consumer Behaviour: Meaning, feature, importance, factors affecting Consumer Behaviour 3 Marketing Mix Marketing mix: Meaning –elements of Marketing Mix. Product-product mix-product line lifecycle-product planning – New product development- failure of new product-levels of product. Branding –Packing and packaging – role and importance Pricing – objectives- factors influencing pricing policy and Pricing strategy. Physical distribution – meaning – factor affecting channel selection-types of marketing channels Promotion – meaning and significance of promotion. Promotion tools (brief) 4 Segmentation, Targeting and Positioning and Trends In Marketing Segmentation – meaning , importance , basis Targeting – meaning , types Positioning – meaning – strategies New trends in marketing – E-marketing , Internet marketing and marketing using Social network Social marketing/ Relationship marketing Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester II with Effect from the Academic Year 2016-2017 Elective Courses (EC) 2.Industrial Law Modules at a Glance Sr. Modules No. of No. Lectures Laws Related to Industrial Relations and Industrial 1 15 Disputes
consumer/customer research; production research MIS:Meaning, features and Importance Consumer Behaviour: Meaning, feature, importance, factors affecting Consumer Behaviour 3 Marketing Mix Marketing mix: Meaning –elements of Marketing Mix. Product-product mix-product line lifecycle-product planning – New product development- failure of new product-levels of product. Branding –Packing and packaging – role and importance Pricing – objectives- factors influencing pricing policy and Pricing strategy. Physical distribution – meaning – factor affecting channel selection-types of marketing channels Promotion – meaning and significance of promotion. Promotion tools (brief) 4 Segmentation, Targeting and Positioning and Trends In Marketing Segmentation – meaning , importance , basis Targeting – meaning , types Positioning – meaning – strategies New trends in marketing – E-marketing , Internet marketing and marketing using Social network Social marketing/ Relationship marketing Revised Syllabus of Courses of Bachelor of Management Studies (BMS) Programme at Semester II with Effect from the Academic Year 2016-2017 Elective Courses (EC) 2.Industrial Law Modules at a Glance Sr. No. Modules No. of Lectures 1 Laws Related to Industrial Relations and Industrial Disputes 15