you on. We’ll dive deeper and write more about future plans later. Mission Statement A mission statement is usually a couple of sentences – explaining your business purpose and Business Philosophy: What is important to you in business? A well-crafted, authentic mission statement provides a strong foundation for your business plans and marketing efforts. mission statement, consider these questions: If you are an artist/crafter/thing-maker/designer, what inspires you? How did you get started doing the thing you do? What do you love about the things you make/design? What is important to you in your business? What do you hope your customers will find in your product/service? Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer Service and that have a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction. To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section). Describe your industry Trends? Is it a growth industry? Strengths and Challenges What are your strengths and weaknesses regarding – your business? How will you use your strengths to your best advantage? What will you do to develop your areas of weakness? By using the following SWOT Analysis SWOT Analysis Analyze the strengths and weaknesses of the business and product or service, the opportunities that in the marketplace, and the threats to the viability of the project.
you on. We’ll dive deeper and write more about future plans later. Mission Statement – A mission statement is usually a couple of sentences explaining your business purpose and Business Philosophy: What is important to you in business? A well-crafted, authentic mission statement provides a strong foundation for your business plans and marketing efforts. mission statement, consider these questions: If you are an artist/crafter/thing-maker/designer, what inspires you? How did you get started doing the thing you do? What do you love about the things you make/design? What is important to you in your business? What do you hope your customers will find in your product/service? Company Goals and Objectives: Goals are destinations—where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer Service and that have a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction. To whom will you market your products? (State it briefly here—you will do a more thorough explanation in the Marketing Plan section). Describe your industry Trends? Is it a growth industry? Strengths and Challenges – What are your strengths and weaknesses regarding your business? How will you use your strengths to your best advantage? What will you do to develop your areas of weakness? By using the following SWOT Analysis SWOT Analysis Analyze the strengths and weaknesses of the business and product or service, the opportunities that in the marketplace, and the threats to the viability of the project.