CONDITIONS FOR VIRILITY The conditions or factors for virility of viral content, namely Videos and – Campaigns are listed below. 5.1 Factors responsible in making Videos – 5.1.1 - Optimum length is necessary for any viral content, be it Duration video or text. Studies have shown that a video of duration of around 3 5 – minutes generally becomes more popular than others. 5.1.2 Time of release Any video that is released just before or after an – event related to it makes it more familiar to the general audience and hence accelerates the process of it becoming viral. 5.1.3 Influencers/Promotion Perhaps one of the most important factors – for virility is the presence of influencers to promote the video, without which it has a very less chance of spreading to the public fast. 5.1.4 Emotion The video has to invoke the right emotion from the – audience to personally connect to them. Emotions such as awe, amusement and laughter have been observed to attract the public’s attention easily. 5.1.5 Simple/Catchy The video will attract the most attention if it is – simple or has a catchy line/tune. Videos that are easy to understand are better attention-gainers than those which require brainstorming. 5.2 Factors responsible in making Campaigns – 5.2.1 Emotion Campaigns that have the right emotion will attract more – people. Emotions such as happiness, awe and amusement have been observed to attract public attention easily. 5.2.2 Influencers/Promotion Perhaps one of the most important factors – for virility is the presence of influencers to promote the campaign, without which it has a very less chance of spreading to the public fast. 5.2.3 Time of release Any campaign that is released just before or an – event related to it makes it more familiar to the general audience and hence accelerates the process of it becoming viral. 5.2.4 Catchy Tagline– The campaign should have a catchy tagline. Having a tagline will make the campaign more memorable to the people, and a hashtag related to it can be made on Twitter. 5.2.5 Social Cause If the Campaign promotes a Social Cause, it will – attract more attention as the public would help it make viral to contribute to the cause. Also, influencers frequently promote Social Causes.
CONDITIONS FOR VIRILITY The conditions or factors for virility of viral content, namely – Videos and Campaigns are listed below. 5.1 Factors responsible in making Videos – 5.1.1 Duration - Optimum length is necessary for any viral content, be it video or text. Studies have shown that a video of duration of around 3 – 5 minutes generally becomes more popular than others. 5.1.2 Time of release – Any video that is released just before or after an event related to it makes it more familiar to the general audience and hence accelerates the process of it becoming viral. 5.1.3 Influencers/Promotion – Perhaps one of the most important factors for virility is the presence of influencers to promote the video, without which it has a very less chance of spreading to the public fast. 5.1.4 Emotion – The video has to invoke the right emotion from the audience to personally connect to them. Emotions such as awe, amusement and laughter have been observed to attract the public’s attention easily. 5.1.5 Simple/Catchy – The video will attract the most attention if it is simple or has a catchy line/tune. Videos that are easy to understand are better attention-gainers than those which require brainstorming. 5.2 Factors responsible in making Campaigns – 5.2.1 Emotion – Campaigns that have the right emotion will attract more people. Emotions such as happiness, awe and amusement have been observed to attract public attention easily. 5.2.2 Influencers/Promotion – Perhaps one of the most important factors for virility is the presence of influencers to promote the campaign, without which it has a very less chance of spreading to the public fast. 5.2.3 Time of release – Any campaign that is released just before or an event related to it makes it more familiar to the general audience and hence accelerates the process of it becoming viral. 5.2.4 Catchy Tagline– The campaign should have a catchy tagline. Having a tagline will make the campaign more memorable to the people, and a hashtag related to it can be made on Twitter. 5.2.5 Social Cause – If the Campaign promotes a Social Cause, it will attract more attention as the public would help it make viral to contribute to the cause. Also, influencers frequently promote Social Causes.