Competency Highly Effective (4) Effective (3) Improvement Necessary (2) Ineffective (1) 2.2 Building Relationships 2.2.1 Culture of At Level 4, a principal fulfills the criteria for Level Principal creates an organizational culture of urgency by: Principal creates an organizational culture of Principal does not create an organizational culture urgency 3 and additionally: Aligning the efforts of students, parents, teachers, urgency by: of urgency by: Ensuring the culture of urgency is sustainable and other stakeholders to a shared understanding of Aligning major efforts of students and Failing to align efforts of students and by celebrating progress while maintaining a academic and behavioral expectations; teachers to the shared understanding of teachers to a shared understanding of focus on continued improvement; academic and behavioral expectations, academic and behavior expectations; Leading a relentless pursuit of these expectations. while failing to include other stakeholders; Failing to identify the efforts of students and Occasionally leading a pursuit of these teachers, thus unable to align these efforts. expectations. 2.2.2 Communication At Level 4, a principal fulfills the criteria for Level Principal skillfully and clearly communicates by: Principal skillfully and clearly communicates by: Principal does not skillfully and clearly 3 and additionally: communicate by: Messaging key concepts, such as the school’s goals, Messaging most, but not all, key concepts; To the extent possible, messaging key needs, plans, success, and failures; Rarely or never messaging key concepts; Interacting with a variety of stakeholders concepts in real time; Interacting with a variety of stakeholders, including but not yet reaching all invested groups and Interacting with a limited number of Tracking the impact of interactions with students, families, community groups, central office, organizations; stakeholders and failing to reach several key stakeholders, revising approach and teacher associations, etc; groups and organizations; Utilizing a limited number of means and expanding scope of communications when Utilizing a variety of means and approaches of approaches to communication. Not utilizing a variety of means or approaches appropriate; communicating, such as face-to-face conversations, to communication OR ineffectively utilizing Monitoring the success of different newsletters, websites, etc. several means of communication. approaches to communicating to identify the most appropriate channel of communicating in specific situations.
Competency Highly Effective (4) Effective (3) Improvement Necessary (2) Ineffective (1) 2.2 Building Relationships 2.2.1 Culture of urgency At Level 4, a principal fulfills the criteria for Level 3 and additionally: Ensuring the culture of urgency is sustainable by celebrating progress while maintaining a focus on continued improvement; Principal creates an organizational culture of urgency by: Aligning the efforts of students, parents, teachers, and other stakeholders to a shared understanding of academic and behavioral expectations; Leading a relentless pursuit of these expectations. Principal creates an organizational culture of urgency by: Aligning major efforts of students and teachers to the shared understanding of academic and behavioral expectations, while failing to include other stakeholders; Occasionally leading a pursuit of these expectations. Principal does not create an organizational culture of urgency by: Failing to align efforts of students and teachers to a shared understanding of academic and behavior expectations; Failing to identify the efforts of students and teachers, thus unable to align these efforts. 2.2.2 Communication At Level 4, a principal fulfills the criteria for Level 3 and additionally: To the extent possible, messaging key concepts in real time; Tracking the impact of interactions with stakeholders, revising approach and expanding scope of communications when appropriate; Monitoring the success of different approaches to communicating to identify the most appropriate channel of communicating in specific situations. Principal skillfully and clearly communicates by: Messaging key concepts, such as the school’s goals, needs, plans, success, and failures; Interacting with a variety of stakeholders, including students, families, community groups, central office, teacher associations, etc; Utilizing a variety of means and approaches of communicating, such as face-to-face conversations, newsletters, websites, etc. Principal skillfully and clearly communicates by: Messaging most, but not all, key concepts; Interacting with a variety of stakeholders but not yet reaching all invested groups and organizations; Utilizing a limited number of means and approaches to communication. Principal does not skillfully and clearly communicate by: Rarely or never messaging key concepts; Interacting with a limited number of stakeholders and failing to reach several key groups and organizations; Not utilizing a variety of means or approaches to communication OR ineffectively utilizing several means of communication.