Table 1: Types of Assets and Program Strategies that Build Girls Assets Type Types of Assets Program strategies that build girls’ assets: Social assets Social networks formation Group membership Social support Relationships of Development of social networks Access to wider institutions of society Mentoring Human assets Skills and knowledge Life skills training Good health Health education Ability to work Literacy programs Self esteem Financial education Bargaining power, Rights education Experience, autonomy Employability training Control over decisions Vocational/skills training Business development training Business internships/attachments Physical Personal assets (clothing, jewelry, household Access to tools or equipment for businesses assets Safe physical space to meet Land, housing, transport, tools, equipment Safe place to work. and other productive assets. Financial Cash, savings, entitlements. Savings, credit, remittance services, other assets financial services. Recruitment strategies for programs targeting adolescent girls There are advantages and disadvantages of different marketing strategies for adolescent girls programs. When designing recruitment strategies, you need to think carefully about who you want to reach and ensure that they will not be left out due to method chosen for reaching adolescent girls. For example, fliers will be useful in attracting literate girls, radio will only reach those who have access to a radio, and marketing the program through community leaders may lead to elite capture. 2: Pros and Cons of Recruitment Strategies Strategy Pros Cons Who do we reach Who we do not Through Informal household Older girls often do not live Young girls living Older girls not parents level with parents at home and often living with Certain influence on factor: some in school parents “Cinderella” decision makers parents may select the Siblings and friends Domestic servants Greater children in the household to Homeless “buy-in” Can be fast once attend the program. Girls who are parents are reached. parents who don’t have a good relationship with their parents Second or third wives (who could be targeted by the program).
Table 1: Types of Assets and Program Strategies that Build Girls Assets Type Types of Assets Program strategies that build girls’ assets: Social assets Social networks Group membership Relationships of Access to wider institutions of society formation Social support Development of social networks Mentoring Human assets Skills and knowledge Good health Ability to work Self esteem Bargaining power, Experience, autonomy Control over decisions Life skills training Health education Literacy programs Financial education Rights education Employability training Vocational/skills training Business development training Business internships/attachments Physical assets Personal assets (clothing, jewelry, household Land, housing, transport, tools, equipment and other productive assets. Access to tools or equipment for businesses Safe physical space to meet Safe place to work. Financial assets Cash, savings, entitlements. Savings, credit, remittance services, other financial services. Recruitment strategies for programs targeting adolescent girls There are advantages and disadvantages of different marketing strategies for adolescent girls programs. When designing recruitment strategies, you need to think carefully about who you want to reach and ensure that they will not be left out due to method chosen for reaching adolescent girls. For example, fliers will be useful in attracting literate girls, radio will only reach those who have access to a radio, and marketing the program through community leaders may lead to elite capture. 2: Pros and Cons of Recruitment Strategies Strategy Pros Cons Who do we reach Who we do not Through parents Informal household level Certain influence on decision makers Greater “buy-in” Can be fast once parents are reached. Older girls often do not live with parents “Cinderella” factor: some parents may select the children in the household to attend the program. Young girls living at home and often in school Siblings and friends Older girls not living with parents Domestic servants Homeless Girls who are parents who don’t have a good relationship with their parents Second or third wives (who could be targeted by the program).