Businesses and their Customers Promotion What is promotion? Promotion is a type of communication used to inform the public of a product and persuade them to buy it. Promotion involves: Making the potential customer aware that there is a product for sale. Explaining what the product is. Making the potential customer aware of how the product will satisfy their needs. Persuading them to buy the product. Promotional techniques are a number of methods or techniques a business can use to promote their products and services, including: Advertising Sales promotion Direct marketing
Businesses and their Customers Promotion What is promotion? Promotion is a type of communication used to inform the public of a product and persuade them to buy it. Promotion involves: Making the potential customer aware that there is a product for sale. Explaining what the product is. Making the potential customer aware of how the product will satisfy their needs. Persuading them to buy the product. Promotional techniques are a number of methods or techniques a business can use to promote their products and services, including: Advertising Sales promotion Direct marketing