development entrepreneurial intentions. In this sense, cultural values and practices might wield inspiration on entrepreneurial path either positively or negatively . For example, the analysis of Stephan (2008) showed that the more a culture legitimises entrepreneurship, the greater the members of the community develop entrepreneurially. The development of entrepreneurial intention does not therefore depend on the education of the graduates alone but also has more to do with the culture of the people. As a result of this, and to further advance knowledge in this aspect, I therefore suggest the following hypothesis: The effect of culture on entrepreneurial intentions is mediated by personal attitude H1a: The effect of culture on entrepreneurial intention is mediated by subjective norm H1b: Culture has direct positive effect on entrepreneurial intention H1c: 4.3. Personal attitude, one of the constructs Personal Attitude and Entrepreneurial Intention: of the theory of planned behaviour refer to the extent to which a person holds a positive or negative perception about new venture creation. As Linan, 2004 has written the more favourable an antecedents (personal attitude) to entrepreneurial activities, the more individual’s would be the intention to engage in entrepreneurship. In terms of planned behaviour which includes engagement in entrepreneurial activities, intention precedes a target behaviour (Sequeira, Mueller and McGee (2007). Therefore, I develop the following hypothesis to reflect a relationship between attitude and intention. Personal Attitude has positive significant relationship with Entrepreneurial Intentions H2: 4.4. Following the seminal work of Ajzen Subjective Norm and Entrepreneurial Intentions: (1991) that norm has direct positive effect on Entrepreneurial intentions, I develop ‘subjective the third hypothesis. In the field of entrepreneurship this hypothesis has had diverse impacts (negative, positive, no impacts in EI) in previous studies to the extent that some studies have
development entrepreneurial intentions. In this sense, cultural values and practices might wield inspiration on entrepreneurial path either positively or negatively . For example, the analysis of Stephan (2008) showed that the more a culture legitimises entrepreneurship, the greater the members of the community develop entrepreneurially. The development of entrepreneurial intention does not therefore depend on the education of the graduates alone but also has more to do with the culture of the people. As a result of this, and to further advance knowledge in this aspect, I therefore suggest the following hypothesis: H1a: The effect of culture on entrepreneurial intentions is mediated by personal attitude H1b: The effect of culture on entrepreneurial intention is mediated by subjective norm H1c: Culture has direct positive effect on entrepreneurial intention 4.3. Personal Attitude and Entrepreneurial Intention: Personal attitude, one of the constructs of the theory of planned behaviour refer to the extent to which a person holds a positive or negative perception about new venture creation. As Linan, 2004 has written the more favourable an individual’s antecedents (personal attitude) to entrepreneurial activities, the more would be the intention to engage in entrepreneurship. In terms of planned behaviour which includes engagement in entrepreneurial activities, intention precedes a target behaviour (Sequeira, Mueller and McGee (2007). Therefore, I develop the following hypothesis to reflect a relationship between attitude and intention. H2: Personal Attitude has positive significant relationship with Entrepreneurial Intentions 4.4. Subjective Norm and Entrepreneurial Intentions: Following the seminal work of Ajzen (1991) that ‘subjective norm has direct positive effect on Entrepreneurial intentions, I develop the third hypothesis. In the field of entrepreneurship this hypothesis has had diverse impacts (negative, positive, no impacts in EI) in previous studies to the extent that some studies have