Meta Description: SeoMetaDescription Keywords: SeoKeywords Exclude From Internet Search Engines: SeoNoIndex Canonical URL: SeoCanonicalLink Custom Meta Tags (defined at Site Collection-level): SeoCustomMeta Site URL’s http://blog.mastykarz.nl/search-engine-optimization-sharepoint-2013/ SEO Properties for publishing pages On all publishing pages, you can specify the following: a browser title. a meta description that can be displayed on a search results page. keywords that describe the context of the page. if Internet search engines should exclude the page from search results. How you can use SEO Properties for publishing pages Browser Title The page title has a big influence on the ranking of web pages in search results. From the search engines perspective, each page has two titles. First there is the title defined by using the title tag in the head section of your page. This title is displayed in the browser’s title bar, and is used as a title in search results. Then there is the page title that is defined by using the h1 tag in the body part of your page. Both titles are very important from a search engine optimization perspective, and you should use them both to optimize the ranking of your web pages. By default, the Title property that you specify for your page is used for both the content area (h1) and the browser’s title bar (title). SharePoint Server 2013 allows you to differentiate between the two. To specify a different browser title, click to edit your page. In the Ribbon, activate the PAGE tab. Next, from the Manage group, click the drop-down option on the Edit Properties button. From the drop-down menu, choose the Edit SEO Properties option. On the SEO Properties page, in the Browser Title field, specify the title that you want to display in the browser’s title bar. A word about hierarchical browser titles
Meta Description: SeoMetaDescription Keywords: SeoKeywords Exclude From Internet Search Engines: SeoNoIndex Canonical URL: SeoCanonicalLink Custom Meta Tags (defined at Site Collection-level): SeoCustomMeta Site URL’s http://blog.mastykarz.nl/search-engine-optimization-sharepoint-2013/ SEO Properties for publishing pages On all publishing pages, you can specify the following: a browser title. a meta description that can be displayed on a search results page. keywords that describe the context of the page. if Internet search engines should exclude the page from search results. How you can use SEO Properties for publishing pages Browser Title The page title has a big influence on the ranking of web pages in search results. From the search engines perspective, each page has two titles. First there is the title defined by using the title tag in the head section of your page. This title is displayed in the browser’s title bar, and is used as a title in search results. Then there is the page title that is defined by using the h1 tag in the body part of your page. Both titles are very important from a search engine optimization perspective, and you should use them both to optimize the ranking of your web pages. By default, the Title property that you specify for your page is used for both the content area (h1) and the browser’s title bar (title). SharePoint Server 2013 allows you to differentiate between the two. To specify a different browser title, click to edit your page. In the Ribbon, activate the PAGE tab. Next, from the Manage group, click the drop-down option on the Edit Properties button. From the drop-down menu, choose the Edit SEO Properties option. On the SEO Properties page, in the Browser Title field, specify the title that you want to display in the browser’s title bar. A word about hierarchical browser titles