Volunteers Week Scotland: Campaign Brief Aim Week will take place from the 1st to the 12th of June 2016. It has been extended by 5 Volunteers’ days this year to coincide with The Patron's Lunch on Sunday 12 June, a celebration of Her Majesty the Queen's lifetime of service to more than 600 charities and organisations on the occasion of her 90th birthday. By raising the profile of Week in Scotland, and by Volunteers’ encouraging key stakeholders to engage, the Scottish Volunteering Forum and Volunteer Scotland aim to raise awareness of the benefits of volunteering and celebrate the contribution of volunteers in Scotland. Audience The following key audiences have been identified for the Week Scotland campaign: Volunteers’ Volunteer involving organisations Existing volunteers Prospective volunteers/general public Organisations which promote/support volunteering e.g. Project Scotland, local TSIs, Volunteer Scotland, Voluntary Arts Scotland and the Scottish Sports Association Employers Scottish Government and local government Funding providers Key Messages The key messages for this campaign are: Celebrate the contribution of volunteers and give thanks Increase awareness of the benefits of volunteering for individuals, organisations and communities Other messages which may be useful for particular stakeholders/audiences are: How to access volunteering opportunities How employers can support employees to volunteer The key barriers to volunteering or involving volunteers, and how these can be overcome Opportunities for Engagement #VolunteersWeekScot: Using the hashtag with any social media posts before and during Week will make the campaign in Scotland stronger. Volunteers’ Volunteers Week webpage: Please visit and promote this page Thunderclap: Signing up to our and encouraging your networks to do the same will give the campaign a clear and direct impact in the first day of Week. Volunteers’ https://www.thunderclap.it/projects/40738-volunteers-week-2016
Volunteers Week Scotland: Campaign Brief Aim Volunteers’ Week will take place from the 1st to the 12th of June 2016. It has been extended by 5 days this year to coincide with The Patron's Lunch on Sunday 12 June, a celebration of Her Majesty the Queen's lifetime of service to more than 600 charities and organisations on the occasion of her 90th birthday. By raising the profile of Volunteers’ Week in Scotland, and by encouraging key stakeholders to engage, the Scottish Volunteering Forum and Volunteer Scotland aim to raise awareness of the benefits of volunteering and celebrate the contribution of volunteers in Scotland. Audience The following key audiences have been identified for the Volunteers’ Week Scotland campaign: Volunteer involving organisations Existing volunteers Prospective volunteers/general public Organisations which promote/support volunteering e.g. Project Scotland, local TSIs, Volunteer Scotland, Voluntary Arts Scotland and the Scottish Sports Association Employers Scottish Government and local government Funding providers Key Messages The key messages for this campaign are: Celebrate the contribution of volunteers and give thanks Increase awareness of the benefits of volunteering for individuals, organisations and communities Other messages which may be useful for particular stakeholders/audiences are: How to access volunteering opportunities How employers can support employees to volunteer The key barriers to volunteering or involving volunteers, and how these can be overcome Opportunities for Engagement #VolunteersWeekScot: Using the hashtag with any social media posts before and during Volunteers’ Week will make the campaign in Scotland stronger. Volunteers Week webpage: Please visit and promote this page Thunderclap: Signing up to our and encouraging your networks to do the same will give the campaign a clear and direct impact in the first day of Volunteers’ Week. https://www.thunderclap.it/projects/40738-volunteers-week-2016