This section of our crisis plan aims to provide generic crisis reactions plans that could be applicable to any category of crisis. The categories that we’ve assessed include criminal crises, information crises, reputation crises, natural disasters, economic crises, physical crises, and personnel crises. We have broken down audiences in terms of what we would emphasize in the crisis. For example, with the government as one of our primary audiences, we would focus on who was involved in the criminal situation. On the other hand we would emphasize “so what” for our stockholders. This is determined by what different audiences would want to know, and what gives us the greatest benefit. This is very general overview and will change depending on the specific facts of an incident however; it does give a solid starting point. We have also included an analysis of the likelihood of the event in comparison to the degree of the potential impact of the crisis. Reputation Crises
This section of our crisis plan aims to provide generic crisis reactions plans that could be applicable to any category of crisis. The categories that we’ve assessed include criminal crises, information crises, reputation crises, natural disasters, economic crises, physical crises, and personnel crises. We have broken down audiences in terms of what we would emphasize in the crisis. For example, with the government as one of our primary audiences, we would focus on who was involved in the criminal situation. On the other hand we would emphasize “so what” for our stockholders. This is determined by what different audiences would want to know, and what gives us the greatest benefit. This is very general overview and will change depending on the specific facts of an incident however; it does give a solid starting point. We have also included an analysis of the likelihood of the event in comparison to the degree of the potential impact of the crisis. Reputation Crises