15. The corporate marketing department determines each product's initial price. (p. 49) TRUE Difficulty: Easy Learning Objective: D 16. "Price" refers to an arbitrary value placed upon a product by a corporation. (p. 50) FALSE Difficulty: Easy Learning Objective: D 17. "Household" refers to a decision-making unit buying for personal use. (p. 50) TRUE Difficulty: Easy Learning Objective: D 18. Nonprofit organizations are called "charities." (p. 50) FALSE Difficulty: Easy Learning Objective: D 19. "Government" is an organization that supplies goods and services to households and (p. 50) firms. TRUE Difficulty: Easy Learning Objective: D 20. Wholesalers are in the distribution channels for both consumer and industrial (p. 50) products. TRUE Difficulty: Easy Learning Objective: D
15. (p. 49) The corporate marketing department determines each product's initial price. TRUE Difficulty: Easy Learning Objective: D 16. (p. 50) "Price" refers to an arbitrary value placed upon a product by a corporation. FALSE Difficulty: Easy Learning Objective: D 17. (p. 50) "Household" refers to a decision-making unit buying for personal use. TRUE Difficulty: Easy Learning Objective: D 18. (p. 50) Nonprofit organizations are called "charities." FALSE Difficulty: Easy Learning Objective: D 19. (p. 50) "Government" is an organization that supplies goods and services to households and firms. TRUE Difficulty: Easy Learning Objective: D 20. (p. 50) Wholesalers are in the distribution channels for both consumer and industrial products. TRUE Difficulty: Easy Learning Objective: D