Lack of recognition for migrant qualifications. Marketing and promoting the west The opportunities are: The real issue that can be impacted: Better community and government leadership to The image. West’s negative counteract the negative press about the region The opportunities are: by creating a united and positive narrative. Building a positive narrative that can counter Increased intercultural exchanges between the negative perceptions about the West. younger and older generations. Promoting the assets, such as being a region’s More interfaith programs that build trust. centre for creativity and innovation. More public services and facilities, such as Using waste and recycling as an opportunity to libraries, that provide information and promote science and sustainability. intercultural interaction and education. Nurturing and promoting the ideas of young We will know we are successful when: people. There is a greater cultural mix at next year’s Harnessing the assets of the West in terms of Assembly. multiculturalism, affordability and connectivity: There are more mixed cultural events in the rail, freight and airport. region. Supporting centres of excellence at our higher Our leadership cohort and broader region’s education institutions. workforce becomes more culturally diverse. We will know we are successful when: There is less bias and judgement in the media People travel to the West not just for work, but regarding the West. also for fun, play and recreation. Communities and community members market the region on their own. Residents and visitors speak positively about the West. The West becomes a leader in innovation and new industries. Young people are better supported by industries and education and stay in the region. Intercultural development The real issue that can be impacted: Overcome cultural segregation. The lack of a consistent and positive narrative regarding the West and its multicultural character. Ongoing language barriers that form a barrier to engagement.
Marketing and promoting the west The real issue that can be impacted: The West’s negative image. The opportunities are: Building a positive narrative that can counter negative perceptions about the West. Promoting the region’s assets, such as being a centre for creativity and innovation. Using waste and recycling as an opportunity to promote science and sustainability. Nurturing and promoting the ideas of young people. Harnessing the assets of the West in terms of multiculturalism, affordability and connectivity: rail, freight and airport. Supporting centres of excellence at our higher education institutions. We will know we are successful when: People travel to the West not just for work, but also for fun, play and recreation. Communities and community members market the region on their own. Residents and visitors speak positively about the West. The West becomes a leader in innovation and new industries. Young people are better supported by industries and education and stay in the region. Intercultural development The real issue that can be impacted: Overcome cultural segregation. The lack of a consistent and positive narrative regarding the West and its multicultural character. Ongoing language barriers that form a barrier to engagement. Lack of recognition for migrant qualifications. The opportunities are: Better community and government leadership to counteract the negative press about the region by creating a united and positive narrative. Increased intercultural exchanges between the younger and older generations. More interfaith programs that build trust. More public services and facilities, such as libraries, that provide information and intercultural interaction and education. We will know we are successful when: There is a greater cultural mix at next year’s Assembly. There are more mixed cultural events in the region. Our region’s leadership cohort and broader workforce becomes more culturally diverse. There is less bias and judgement in the media regarding the West.