Assessment criteria The course is evaluated on scale 1 to 5. The assessment criteria are presented on scale 1 to 3. Components 1 (50%) 3 (70%) 5 (90%) The student has an advanced The student has a limited The student has an adequate Knowledge understanding of understanding of blogging and understanding of blogging and blogging and social media marketing theory and social marketing theory and social media tools. tools. marketing theory and tools. The student accomplishes assignments with The student performs well in initiative and The student follows assignments assignments and acts as a brand acts as a brand Skills with difficulty and ambassador. The student ambassador. supervision. The student lacks demonstrates satisfactory skills in student sufficient skills in blogging and blogging and social media demonstrates social media marketing. marketing. strong skills in blogging and social media marketing. The student is able to apply the The student is able to apply the The student is able to apply the knowledge and Competences knowledge and skills in blogging knowledge and skills in blogging skills in blogging and social media marketing at a and social media marketing at a and social media minimal level of creativity. standard level of creativity. marketing at an advance level of creativity. Assessment components and respective weights Blogging assignments 50% Social media marketing tasks 50% The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form. Feedback The instructor will do their utmost to provide students with clear, constructive and timely feedback throughout the entire learning process. Students are asked to complete a feedback form at the end of the course. Student feedback is used to further develop the course’s learning outcomes, content and activities. This course has been developed for the new HAAGA-HELIA curriculum based on the methods of inquiry learning and project-based learning. The feedback of the course will be used in establishing contents and implementation for the upcoming course implementations.
Assessment criteria The course is evaluated on scale 1 to 5. The assessment criteria are presented on scale 1 to 3. Components 1 (50%) 3 (70%) 5 (90%) Knowledge The student has a limited understanding of blogging and social media marketing theory and tools. The student has an adequate understanding of blogging and social marketing theory and tools. The student has an advanced understanding of blogging and social media marketing theory and tools. Skills The student follows assignments with difficulty and supervision. The student lacks sufficient skills in blogging and social media marketing. The student performs well in assignments and acts as a brand ambassador. The student demonstrates satisfactory skills in blogging and social media marketing. The student accomplishes assignments with initiative and acts as a brand ambassador. student demonstrates strong skills in blogging and social media marketing. Competences The student is able to apply the knowledge and skills in blogging and social media marketing at a minimal level of creativity. The student is able to apply the knowledge and skills in blogging and social media marketing at a standard level of creativity. The student is able to apply the knowledge and skills in blogging and social media marketing at an advance level of creativity. Assessment components and respective weights Blogging assignments 50% Social media marketing tasks 50% The assessment of one's own learning does not influence the course grade. The assignment is the same for all courses/modules and the answers will also be used for course/module development. The assignment is completed on an E-form. Feedback The instructor will do their utmost to provide students with clear, constructive and timely feedback throughout the entire learning process. Students are asked to complete a feedback form at the end of the course. Student feedback is used to further develop the course’s learning outcomes, content and activities. This course has been developed for the new HAAGA-HELIA curriculum based on the methods of inquiry learning and project-based learning. The feedback of the course will be used in establishing contents and implementation for the upcoming course implementations.