Exposure through Comprehension (continued) Chapter 3 In-class Group T 5/29 Assignment on Individual Attention Perceptual Maps - Assignment Due Must be present to get credit Chapter 4 R 5/31 Memory (pp. 100-110; pp. Marketing and Public Work on Perceptual Policy Conference- T 6/5 Map Digital Day for Students Chapter 4 (pp. 110-115) Perceptual Map Group R 6/7 Categorization Assignment Write-up Due Chapters 5 & 6 T 6/12 Consumer Attitudes Consumer Learning R 6/14 Revisit Chapter 6 & Exam Review T 6/19 EXAM 1 SECTION TWO: CONSUMER DECISION MAKING R 6/21 Decision Making Chapters 7-9 Decision Making (continued) *In-class Group T 6/26 Finish Chapters 7-9 Assignment on Decision Making - Must be present to get credit
T 5/29 Exposure through Comprehension (continued) In-class Group Assignment on Perceptual Maps - Must be present to get credit Chapter 3 Individual Attention Assignment Due R 5/31 Memory Chapter 4 (pp. 100-110; pp. T 6/5 Marketing and Public Policy Conference- Digital Day for Students Work on Perceptual Map R 6/7 Categorization Chapter 4 (pp. 110-115) Perceptual Map Group Assignment Write-up Due T 6/12 Consumer Attitudes Chapters 5 & 6 R 6/14 Consumer Learning & Exam Review Revisit Chapter 6 T 6/19 EXAM 1 SECTION TWO: CONSUMER DECISION MAKING R 6/21 Decision Making Chapters 7-9 T 6/26 Decision Making (continued) *In-class Group Assignment on Decision Making - Must be present to get credit Finish Chapters 7-9