Department Internal Data Internal data from the department was provided and analysed to compare use of the quit tools My QuitBuddy, the Quitline and the Quit Now website prior and throughout the campaign launch. During the 5 month campaign period (February to June 2017) the My QuitBuddy app was downloaded 74,320 times. This is a 21% increase in the number of downloads that were made in the 5 month period immediately prior to the campaign launch (61,508). Similarly, the number of calls made to the Quitline during the campaign period (20,148) increased by 13% compared to the 5 months prior to the campaign (17,819). The largest increase was with the number of visits to the Quit Now website, which increased by 342% during the campaign period, with 71,000 visits made prior to the campaign, and 314,000 during the campaign.
Department Internal Data Internal data from the department was provided and analysed to compare use of the quit tools My QuitBuddy, the Quitline and the Quit Now website prior and throughout the campaign launch. During the 5 month campaign period (February to June 2017) the My QuitBuddy app was downloaded 74,320 times. This is a 21% increase in the number of downloads that were made in the 5 month period immediately prior to the campaign launch (61,508). Similarly, the number of calls made to the Quitline during the campaign period (20,148) increased by 13% compared to the 5 months prior to the campaign (17,819). The largest increase was with the number of visits to the Quit Now website, which increased by 342% during the campaign period, with 71,000 visits made prior to the campaign, and 314,000 during the campaign.