Appendix 3 Metacomm Change Planning Worksheet Table 3.1 Audience Analysis – What will be the What are the group's likely How will the channel What do group concerns or Communication group be preferences of members know or resistance objectives for Audiences impacted? the group? think they know? points? the group. Senior Management "What do we do Motivation and will be required if this first presentation of to utilize time They that the seminar isn't practical and resources to 12 managers are successful?" solutions that Senior implement Group 'ineffective What is our Plan would fit this Management change. Meetings communicators.' B?" organization. Managers will have to balance Motivation, their time in open order to communication, dedicate They think that "Why now?" and an resources to they are satisfying "What is wrong opportunity to continuing their managerial with what we provide Managers education. TBD duties. are doing?" feedback The VP will have He that his to create a plan Senior for the Management is not "What will this organization in satisfied with the cost?" "What is Motivation, order to provide 12 identified the required cost-effective, continuing managers and their time time-saving and education to communication commitment for credible managers. Face-to-Face styles. training?" solutions.
Appendix 3 Metacomm Change Planning Worksheet Table 3.1 – Audience Analysis Audiences How will the group be impacted? What are the channel preferences of the group? What do group members know or think they know? What will be the group's likely concerns or resistance points? Communication objectives for the group. Senior Management Senior Management will be required to utilize time and resources to implement change. Group Meetings They that the 12 managers are 'ineffective communicators.' "What do we do if this first seminar isn't successful?" What is our Plan B?" Motivation and presentation of practical solutions that would fit this organization. Managers Managers will have to balance their time in order to dedicate resources to continuing education. TBD They think that they are satisfying their managerial duties. "Why now?" "What is wrong with what we are doing?" Motivation, open communication, and an opportunity to provide feedback The VP will have to create a plan for the organization in order to provide continuing education to managers. Face-to-Face He that his Senior Management is not satisfied with the 12 identified managers and their communication styles. "What will this cost?" "What is the required time commitment for training?" Motivation, cost-effective, time-saving and credible solutions.