FAQ sheet Posters and leaflets targeted at specific groups, eg LTCs, older people, unemployed Increased web traffic Digital All Regular case studies promoted on NNE CCG (web development, website Twitter stats other electronic Twitter with new stories and case studies Newsletter opening stats activities) as and when New Mental Health bulletin for GPs and partners Direct marketing All Ensure partner contacts are effectively kept up Drive enquiries from key segments of prospective (e-DM and DM) to date with relevant developments and client base information via Practice News and new Increased web traffic Mental Health bulletin Social media stats Use case studies etc create a series of profile Newsletter opening stats raising communications, utilising digital routes and driving traffic to the website this – can be done via twitter feed linked to website Summary events Referrals from events Public Identify list of relevant community health plan events and services Traffic to website Display stand at key community health events Increased self referrals Link in with Nottingham’s Mental Health Awareness organisers and use event as platform to promote the service perhaps – Commercial even put on a workshop? Coverage frequency and column inches in PR and All Create a targeted media relations plan Identify Insight Champions and offer them to relevant media media as MH experts Identify case studies of positive patient experiences Utilise partner newsletters to promote the service eg Gedling Contacts Magazine –
FAQ sheet Posters and leaflets targeted at specific groups, eg LTCs, older people, unemployed Digital (web development, other electronic activities) All Regular case studies promoted on NNE CCG website Twitter with new stories and case studies as and when New Mental Health bulletin for GPs and partners Increased web traffic Twitter stats Newsletter opening stats Direct marketing (e-DM and DM) All Ensure partner contacts are effectively kept up to date with relevant developments and information via Practice News and new Mental Health bulletin Use case studies etc create a series of profile raising communications, utilising digital routes and driving traffic to the website – this can be done via twitter feed linked to website Drive enquiries from key segments of prospective client base Increased web traffic Social media stats Newsletter opening stats Summary events plan Public Commercial Identify list of relevant community health events and services Display stand at key community health events Link in with Nottingham’s Mental Health Awareness organisers and use event as platform to promote the service – perhaps even put on a workshop? Referrals from events Traffic to website Increased self referrals PR and All Create a targeted media relations plan Identify Insight Champions and offer them to media as MH experts Identify case studies of positive patient experiences Utilise partner newsletters to promote the service – eg Gedling Contacts Magazine Coverage frequency and column inches in relevant media