Figure 2: VALUABLE RARE INIMITABLE/ NONSUBSTITUTABLE R&D -Great value and is why -Impossible to -Tesla currently has -Products are Tesla has become such a duplicate due to over 250 patents based heavily successful company complexity and -Can imitated but on the R&D legal protection costly due to research completed by -There is no other and development the firm premium sports car like it EV -Very valuable. 2013 is the only -Costly for auto -The current Motor trend car of the one with an EV in manufacturers to wait list is 3-5 year the luxury change over to make months for a -No unnecessary leftover department EV Tesla vehicle inventory -Many other options -Tesla has for consumers, and reached the Tesla’s vehicles are global market expensive Super -Very valuable, it is the -No company -It would be very is Charge only network of its kind has a resource like difficult for another continuously Network -Network uses a this company to find the expanding technology means, the capital or and the technology to improving on develop an this network infrastructure like this Proprietary -Very valuable in giving -One of a kind, no -Will remain unique -The company Show Room the ability to completely automotive for some time as uses this sales control the of the manufacturer uses dealerships are model company and to receive this type of a sales strongly fighting this effectively to immediate customer approach model keep feedback -Won’t get lost -This also helps with expenses -Able to control the being mixed in brand image down, to experience with gasoline cars increase sales, and to have a better customer experience
Figure 2: VALUABLE RARE INIMITABLE/ NONSUBSTITUTABLE R&D -Great value and is why Tesla has become such a successful company -Impossible to duplicate due to complexity and legal protection -There is no other premium sports car like it -Tesla currently has over 250 patents -Can imitated but costly due to research and development -Products are based heavily on the R&D completed by the firm EV -Very valuable. 2013 Motor trend car of the year -No unnecessary leftover inventory is the only one with an EV in the luxury department -Costly for auto manufacturers to change over to make EV -Many other options for consumers, and Tesla’s vehicles are expensive -The current wait list is 3-5 months for a Tesla vehicle -Tesla has reached the global market Super Charge Network -Very valuable, it is the only network of its kind -Network uses a technology -No company has a resource like this -It would be very difficult for another company to find the means, the capital or the technology to develop an infrastructure like this is continuously expanding and improving on this network Proprietary Show Room -Very valuable in giving the ability to completely control the of the company and to receive immediate customer feedback -Able to control the experience -One of a kind, no automotive manufacturer uses this type of a sales approach -Won’t get lost being mixed in with gasoline cars -Will remain unique for some time as dealerships are strongly fighting this model -This also helps with brand image -The company uses this sales model effectively to keep expenses down, to increase sales, and to have a better customer experience