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Lauren Ellis Sep. 2014 “Cloud Service Brokers Emerge As Cloud Computing Skyrockets” (Quote of Lauren Ellis) The main basis for the value a Cloud Broker can provide is its huge cloud computing knowledge and market experience. He can help companies to set up and implement cloud infrastructure and to customize solutions efficiently. positive Chris Preimesberger May 2014 Cloud consumers have a high demand for solutions helping them to efficiently manage on-premises systems, private clouds and multiple public cloud environments, as those increase complexity. The mention 10 reasons why they believe that the brokerage market will grow significantly. Better (Single) interface to several offerings; Ease of use Finding new services, support and troubleshooting, simplified deployment (Guidance) Comparison shopping (increased transparency) costs due to negotiation power of the broker positive CFO Appservice May 2013 Trend at large enterprises: IT departments will take on more responsibility and adopt the role of cloud brokers at smaller enterprises: the role of cloud service brokers will rise positive David Morrison, Huawei's Global Director for Managed Services Cloud & IDC Sep. 2012 The evolution of cloud service brokerage CSB will help enterprises select, manage and coordinate the multiple services CSB will become a premium service offering for sophisticated service providers The aim of cloud brokerage is to help companies consume cloud-based business functionality and data more easily and effectively CSB will mature quickly positive Leichsenring, Sales Director of Central Europe at Cordys May 2012 Cloud brokerage offers companies new possibilities broker combines Software-as-a-Service with Infrastructure-as-a-Service to establish and host software Solution of the broker can be supplement by advice on specific requirements of the customer Companies at all sizes profit from the cost-saving cloud services positive