BUSINESS ECONOMICS C4 15AR204 Objective: The objective is to familiarize the students with the concepts in Economics, study the role of economics in Business and to make the student to understand how the Business Organizations work by applying Economic principles in their Business Management Module 1: Business Economics 4 Hrs – Meaning Definitions Characteristics of Business Economics Uses and – – –Scope – Objectives of Business Economics– Micro & Macro Economics. Module 2: Consumer Behaviour – 15 Hrs Approaches to the Study of Consumer Behaviour - Cardinal Approach Law of – Equi-Marginal Utility Ordinal Approach Indifference Curve Analysis – – – Properties Consumer Surplus: Meaning Analysis Limitations- Consumer – – – Sovereignty Limitations. – Module 3: Theory of Demand and Analysis 15 – Hrs
BUSINESS ECONOMICS C4 15AR204 Objective: The objective is to familiarize the students with the concepts in Economics, study the role of economics in Business and to make the student to understand how the Business Organizations work by applying Economic principles in their Business Management Module – 1: Business Economics 4 Hrs Meaning – Definitions – Characteristics –Scope of Business Economics – Uses and Objectives of Business Economics– Micro & Macro Economics. Module – 2: Consumer Behaviour 15 Hrs Approaches to the Study of Consumer Behaviour - Cardinal Approach – Law of Equi-Marginal Utility – Ordinal Approach – Indifference Curve Analysis – Properties – Consumer Surplus: Meaning – Analysis – Limitations- Consumer Sovereignty – Limitations. Module – 3: Theory of Demand and Analysis 15 Hrs