Amusement Parks and Cruise Ships 379 Off-Broadway Theater 390 Theater Associations 379 School Productions 391 Production Components 380 Regional Theater 391 The Producer 380 Summer Theater 392 Subsidiary Rights 381 National Tours 392 Original Cast Album 381 Las Vegas and Other Entertainment Option and Royalty Payments 381 Centers 392 Approvals 381 Industrial Shows 393 Costs 382 Amusement Parks and Cruise Ships 393 Grand and Small Rights 383 Theater Associations 393 Production Components 394 24. Music Products 387 The Producer 394 Music Retailers 388 Subsidiary Rights 394 Full Line 388 Original Cast Album 395 The Combo Store 388 Option and Royalty Payments 395 School 389 Approvals 395 Specialty 390 395 Consumer Audio Equipment 390 and Small Rights 397 Keyboards 391 Print Music 391 24. Products 401 Books, Magazines, and Trade Journals Retailers 402 392 Full Line 402 Sales Leaders 392 The Store 402 Promotion of Musical Products 393 School Music 403 New Trends in Music Retail 394 Specialty Shops 404 Mail Order and Online Sales 394 Consumer Equipment 406 Product Manufacturing: A New World Keyboards 406 394 Print Music 406 Trade Associations 395 Books, Magazines, and Trade Journals 407 Opportunities for Employment 396 Sales Leaders 408 Promotion of Musical Products 408 25. Business Music and Production Libraries 399 A Changing Industry 409 Foreground and Background Music 399 Mail and Online Sales 409 Service Companies 400 Product Manufacturing: A New 410 Production Music Libraries 401 Trade Associations 411 Opportunities for Employment 412 PART 7 THE ENTREPRENEURIAL MUSICIAN 405 25. Business Music and Production Libraries 415 26. The DIY Toolkit 407 Foreground and Background Music 415 The Economics of 407 Business Music 416 The Direct-to-Fan Era 408 Production Music Libraries 417 Doing the Math 408 Making Money With 409 “Free” Tools of the Trade 409 PART 7 THE ENTREPRENEURIAL MUSICIAN 421 Sales/Promotion 410 26. The DIY Toolkit 423 Financing 411 Touring 412 The Economics of Indie 423 The Direct-to-Fan Era 424 Licensing 412 the Math 425 Online Platforms: Now You See It, Now You Making Money With 425 Don’t 414 “Free” Tools of the Trade 426 Conclusion 414 Sales/Promotion 427 27. Starting Your Own Business 417 Financing 428 Getting the Process Started 418 Touring 428 Choosing a Name 418 Licensing 429 of Ownership 418 Online Platforms: Now You See It, Now You Sole Proprietorship 418 Don’t 431 Partnership 420 Conclusion 431
Amusement Parks and Cruise Ships 379 Theater Associations 379 Production Components 380 The Producer 380 Subsidiary Rights 381 Original Cast Album 381 Option and Royalty Payments 381 Approvals 381 Costs 382 Grand and Small Rights 383 24. Music Products 387 Music Retailers 388 Full Line 388 The Combo Store 388 School 389 Specialty 390 Consumer Audio Equipment 390 Keyboards 391 Print Music 391 Books, Magazines, and Trade Journals 392 Sales Leaders 392 Promotion of Musical Products 393 New Trends in Music Retail 394 Mail Order and Online Sales 394 Product Manufacturing: A New World 394 Trade Associations 395 Opportunities for Employment 396 25. Business Music and Production Libraries 399 Foreground and Background Music 399 Service Companies 400 Production Music Libraries 401 PART 7 THE ENTREPRENEURIAL MUSICIAN 405 26. The DIY Toolkit 407 The Economics of 407 The Direct-to-Fan Era 408 Doing the Math 408 Making Money With “Free” 409 Tools of the Trade 409 Sales/Promotion 410 Financing 411 Touring 412 Licensing 412 Online Platforms: Now You See It, Now You Don’t 414 Conclusion 414 27. Starting Your Own Business 417 Getting the Process Started 418 Choosing a Name 418 of Ownership 418 Sole Proprietorship 418 Partnership 420 Off-Broadway Theater 390 School Productions 391 Regional Theater 391 Summer Theater 392 National Tours 392 Las Vegas and Other Entertainment Centers 392 Industrial Shows 393 Amusement Parks and Cruise Ships 393 Theater Associations 393 Production Components 394 The Producer 394 Subsidiary Rights 394 Original Cast Album 395 Option and Royalty Payments 395 Approvals 395 395 and Small Rights 397 24. Products 401 Retailers 402 Full Line 402 The Store 402 School Music 403 Specialty Shops 404 Consumer Equipment 406 Keyboards 406 Print Music 406 Books, Magazines, and Trade Journals 407 Sales Leaders 408 Promotion of Musical Products 408 A Changing Industry 409 Mail and Online Sales 409 Product Manufacturing: A New 410 Trade Associations 411 Opportunities for Employment 412 25. Business Music and Production Libraries 415 Foreground and Background Music 415 Business Music 416 Production Music Libraries 417 PART 7 THE ENTREPRENEURIAL MUSICIAN 421 26. The DIY Toolkit 423 The Economics of Indie 423 The Direct-to-Fan Era 424 the Math 425 Making Money With “Free” 425 Tools of the Trade 426 Sales/Promotion 427 Financing 428 Touring 428 Licensing 429 Online Platforms: Now You See It, Now You Don’t 431 Conclusion 431