Use of Data Form 2018 Entry Number: Entry Form Instructions & Reminders Enter here Use of Data to develop insights, target consumers and demonstrate results. Agency: Enter here Eligibility Advertising campaigns that ran in Australia during the period 1 April 2016 and 31 March 2018 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying Advertiser: time. Any campaign may only be entered in one year. Entries must contain new work and a different assessment period from that presented previously. Enter here Formatting Requirements Page Limits: You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written Entry Title: case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page. Charts, Graphs and Images: use of these is strongly encouraged throughout or at Enter here the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case. Directions Appearing with each Question: must NOT to be deleted from the Category: completed case; they serve as a guide for both entrants and judges. Complete entry form in - Type face: black font; 10pt minimum. All data must include a specific, verifiable source. Data without a source may result in entry Enter here disqualification. Answer every question or indicate applicable”. Any “not unanswered question will result in entry disqualification. Author: here Phone: Enter here Email: Enter here
Use of Data Form 2018 Entry Form Instructions & Reminders Use of Data to develop insights, target consumers and demonstrate results. Eligibility Advertising campaigns that ran in Australia during the period 1 April 2016 and 31 March 2018 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time. Any campaign may only be entered in one year. Entries must contain new work and a different assessment period from that presented previously. Formatting Requirements Page Limits: You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page. Charts, Graphs and Images: use of these is strongly encouraged throughout or at the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case. Directions Appearing with each Question: must NOT to be deleted from the completed case; they serve as a guide for both entrants and judges. Complete entry form in - Type face: black font; 10pt minimum. All data must include a specific, verifiable source. Data without a source may result in entry disqualification. Answer every question or indicate “not applicable”. Any unanswered question will result in entry disqualification. Entry Number: Enter here Agency: Enter here Advertiser: Enter here Entry Title: Enter here Category: Enter here Author: here Phone: Enter here Email: Enter here