We can has characteristics: (1) It is a source of competitive advantage in that say that it makes a significant contribution to perceived customer benefits, (2) it a has applications in a wide variety of markets, and (3) it is difficult for ________ competitors to imitate.
We can say that a ________ has characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate.