By following the strategy of product differentiation, manufacturers seek to portray brands as different from and better than the competition by offering consumers quality, variety, and convenience. Reflective Thinking Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Industrial Age and the Birth of Ad Agencies 49. The American profession of advertising began when _____ set up business in (p. 46) Philadelphia in 1841.
By following the strategy of product differentiation, manufacturers seek to portray brands as different from and better than the competition by offering consumers quality, variety, and convenience. Reflective Thinking Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-04 Identify important milestones in the history of advertising. Topic: The Industrial Age and the Birth of Ad Agencies 49. (p. 46) The American profession of advertising began when _____ set up business in Philadelphia in 1841.