the registration of an Appellation of Origin 3 follow up missions carried out in 2012-2013 in the 3 countries to identify key strategic partners and ensure project sustainability beyond the present project cycle. Convening a Case studies Conference on and **** “IP Conference on documented and Branding for Business and local presented at the Local Community Development” “Supporting community Conference and project and Expert Meeting successfully development through experiences published in held in Seoul, Republic of product branding” to conference Korea; case studies and share experiences documentation methodology for IP and and lessons learned branding discussed and validated by experts; project experiences disseminated through conference documentation and through three video documentaries produced for public awareness purposes. Project Objective(s) Indicators of Success in Performance Data TLS Achieving Project Objective(s) (Outcome Indicators) To contribute to local Monitoring and In Thailand and Panama, *** business development controlling system set up benchmarking studies (already by assisting SMEs, to evaluate impact of completed) have identified the farmers’ and collective branding baseline will be used to producers’ strategies and actions on monitor and assess the impact associations in local resources and of the strategies. developing countries sustainability; system and LDCs to build allows for comparing Specific indicators being product brands results before and after developed to measure the through the strategic the adoption of the project’s social and economic use of IP strategy, and for using impact on the business mechanisms to correct communities (in the ongoing negative impact, if any. study on Boquete Coffee in Panama). Special attention given to existing impact evaluation mechanisms of GI implementation during the “IP and Branding” conference. To promote strategic Coordination structures In Panama: Stakeholders ** alliances of set up and joint collective committees set up for coffee producers/farmers, initiatives undertaken to (Palmira and Boquete) and Small and maintain product quality, pineapple; Indigenous Kuna enterprises marketing and groups mobilized to for a
the registration of an Appellation of Origin 3 follow up missions carried out in 2012-2013 in the 3 countries to identify key strategic partners and ensure project sustainability beyond the present project cycle. Convening a Conference on “Supporting local community development through product branding” to share experiences and lessons learned Case studies documented and presented at the Conference and project experiences published in conference documentation Conference on “IP and Branding for Business and Local Community Development” and Expert Meeting successfully held in Seoul, Republic of Korea; case studies and methodology for IP and branding discussed and validated by experts; project experiences disseminated through conference documentation and through three video documentaries produced for public awareness purposes. **** Project Objective(s) Indicators of Success in Achieving Project Objective(s) (Outcome Indicators) Performance Data TLS To contribute to local business development by assisting SMEs, farmers’ and producers’ associations in developing countries and LDCs to build product brands through the strategic use of IP Monitoring and controlling system set up to evaluate impact of collective branding strategies and actions on local resources and sustainability; system allows for comparing results before and after the adoption of the strategy, and for using mechanisms to correct negative impact, if any. In Thailand and Panama, benchmarking studies (already completed) have identified the baseline will be used to monitor and assess the impact of the strategies. Specific indicators being developed to measure the project’s social and economic impact on the business communities (in the ongoing study on Boquete Coffee in Panama). Special attention given to existing impact evaluation mechanisms of GI implementation during the “IP and Branding” conference. *** To promote strategic alliances of producers/farmers, Small and enterprises Coordination structures set up and joint collective initiatives undertaken to maintain product quality, marketing and In Panama: Stakeholders committees set up for coffee (Palmira and Boquete) and pineapple; Indigenous Kuna groups mobilized to for a **