Some Features of the Three Modes of Persuasion To Appeal to Believability, To Appeal to Emotion and To Appeal to Logic or Trustworthiness, Honesty Issues Reason; Issues “Brain” ETHOS PATHOS LOGOS Language appropriate to concrete language Theoretical, abstract audience and subject language Emotionally loaded language Restrained, sincere, fair Denotative meanings/reasons minded presentation Connotative meanings Literal and historical Appropriate of vocabulary analogies Emotional examples Clear Articulation Definitions Vivid descriptions Multiple presented Factual data and statistics Narratives of emotional perspectives events Quotations Emotional tone Citations from experts and authorities Figurative language Informed opinions How can you use these appeals? Ethos Pathos Logos Demonstrate reliability, Draw audience in by offering Attempt to provide sufficient credibility, and a correct moral emotionally charged evidence from empirical philosophy. Consider your reasoning with vivid visuals sources and sound reasoning. wardrobe, your tone of voice, that affect the audience's Avoid using logical fallacies. and general presentation while emotions. This rhetorical Logos is matter–of–fact. considering the type of appeal is often used to elicit a Provide statistics and a audience you are facing. You specific emotional response, reliable interpretation of can also try to persuade such as: outrage, anger, precise research. This type of readers and observers by sadness, happiness, desire, appeal is very useful and if challenging the reader or etc. The hope is that if the used appropriately can be observer's reliability, credibility, reader or observer feels the extremely effective for or moral philosophy. emotional response they will persuading people to believe be persuaded. something. Have a “I by Dr. Martin Luther King, Jr. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great
Some Features of the Three Modes of Persuasion To Appeal to Believability, Trustworthiness, Honesty ETHOS To Appeal to Emotion and Issues PATHOS To Appeal to Logic or Reason; “Brain” Issues LOGOS Language appropriate to audience and subject Restrained, sincere, fair minded presentation Appropriate of vocabulary Clear Articulation Multiple presented perspectives concrete language Emotionally loaded language Connotative meanings Emotional examples Vivid descriptions Narratives of emotional events Emotional tone Figurative language Theoretical, abstract language Denotative meanings/reasons Literal and historical analogies Definitions Factual data and statistics Quotations Citations from experts and authorities Informed opinions How can you use these appeals? Ethos Pathos Logos Demonstrate reliability, credibility, and a correct moral philosophy. Consider your wardrobe, your tone of voice, and general presentation while considering the type of audience you are facing. You can also try to persuade readers and observers by challenging the reader or observer's reliability, credibility, or moral philosophy. Draw audience in by offering emotionally charged reasoning with vivid visuals that affect the audience's emotions. This rhetorical appeal is often used to elicit a specific emotional response, such as: outrage, anger, sadness, happiness, desire, etc. The hope is that if the reader or observer feels the emotional response they will be persuaded. Attempt to provide sufficient evidence from empirical sources and sound reasoning. Avoid using logical fallacies. Logos is matter–of–fact. Provide statistics and a reliable interpretation of precise research. This type of appeal is very useful and if used appropriately can be extremely effective for persuading people to believe something. “I Have a by Dr. Martin Luther King, Jr. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great