1. differentiation - organizations that do not create offers that are superior in some way to those already available. 2. Failure to create value: there is not a large enough market segment that wants a particular offer. to 3. Failure to persist over time - insufficient margins, volumes, resources. 4. Failure to maintain economic scarcity - offers that are imitable or substitutable 5. Failure to prevent "appropriation" of hold up or slack. no 6. Failure to be flexible and adapt. 185)
1. to no differentiation - organizations that do not create offers that are superior in some way to those already available. 2. Failure to create value: there is not a large enough market segment that wants a particular offer. 3. Failure to persist over time - insufficient margins, volumes, resources. 4. Failure to maintain economic scarcity - offers that are imitable or substitutable 5. Failure to prevent "appropriation" of hold up or slack. 6. Failure to be flexible and adapt. 185)