Customer Survey only one answer unless stated otherwise Families with children at home Older, married couple without children Demographics Older, single people Age Range Youngsters Age 10-19 What is your Occupation? Young Adult Market 20-34 – White Color worker: Business executives, lawyers, Middle-Aged Market 35-54 – dentist, teacher, office worker Young Old Market 55-64 Blue-collar worker: Plumbers, carpenters, Middle Old Market 65-74 mechanics, factory workers Senior Market 75-84 – Service Worker: Police worker, sales people Elderly Market 85+ – Farmer worker: Ranchers and farmer What is your Gender? Where do you live? (Check all that apply) Male Cold Climate Area Female Hot Climate Area City What is your Eductiona Level? Country No Schooling Completed Rural Area Eight-grade education or less Some High School, no diploma What’s your Ethnicity origin? High School Diploma or the equivalent White Some college credit, no degree Hispanic or Latino Trade/technical/vocational training Black or African American Associate degree Native American or America Indian Bachelor’s degree Asian/Pacific Island Master’s Degree Other Professional degree Doctorate degree Life Stage Young, Single People Young, married couple without children
Customer Survey only one answer unless stated otherwise Demographics Age Range Youngsters Age 10-19 Young Adult Market – 20-34 Middle-Aged Market – 35-54 Young Old Market 55-64 Middle Old Market 65-74 Senior Market – 75-84 Elderly Market – 85+ What is your Gender? Male Female What is your Eductiona Level? No Schooling Completed Eight-grade education or less Some High School, no diploma High School Diploma or the equivalent Some college credit, no degree Trade/technical/vocational training Associate degree Bachelor’s degree Master’s Degree Professional degree Doctorate degree Life Stage Young, Single People Young, married couple without children Families with children at home Older, married couple without children Older, single people What is your Occupation? White Color worker: Business executives, lawyers, dentist, teacher, office worker Blue-collar worker: Plumbers, carpenters, mechanics, factory workers Service Worker: Police worker, sales people Farmer worker: Ranchers and farmer Where do you live? (Check all that apply) Cold Climate Area Hot Climate Area City Country Rural Area What’s your Ethnicity origin? White Hispanic or Latino Black or African American Native American or America Indian Asian/Pacific Island Other