Survey research is a type of field research that includes the use of a questionnaire to gather information from a sample of respondents (Levine & Hogg, 2010). According to Botterill and Platenkamp (2012), a proper definition of surveys can be collecting data in a standardized way from a sample of respondents allowing the data to be measured and analyzed. The ability to collect a large amount of information from great number of people simultaneously is the main strength of surveys. Botterill and Platenkamp (2012) argue that social surveys depend on few presumable behaviors of respondents, which may all be corrupted. First, respondents are supposed to read or hear the questions and interpret them as intended. Then, it is expected from the respondents to reflect on their personal experiences before giving a response. Finally, the respondents are expected to be honest in their answers. Sekaran (2003, p. 236) explains that a survey is a prestructured written set of questions to which respondents record their answers, normally in the frame of rather closely defined alternatives. When the researcher knows exactly what information is needed for his research and how to measure the variables of interest, surveys tend to be a very effective data collection mechanism. A survey can be conducted personally, electronically distributed, or sent by mail to the respondents. The survey method of data collection is very popular, especially in case of big enquiries. It is being used by private individuals, scholar researchers, private or public organisations, etc. According to Kothari (2004), in this method a questionnaire is sent to the persons concerned with a request to answer the questions and return it to the sender. A questionnaire includes a number of questions typed in or printed in a specific order on a form or set of forms. The questionnaire is mailed to respondents who are expected to read and understand the questions and type in or write down the answers in the spaces meant for the purpose in the questionnaire itself. Kothari (2004) adds that the respondents are obliged to answer the questions on their own. In this paper, the method used to gather quantitative information from Danish hotel managers was a questionnaire due to its flexibility in collecting the answers and various ways of distribution, such as e-mail, online or face-to-face. The questionnaire was distributed via email. The survey program www.surveyplanet.com was utilised in other to construct it. The
Survey research is a type of field research that includes the use of a questionnaire to gather information from a sample of respondents (Levine & Hogg, 2010). According to Botterill and Platenkamp (2012), a proper definition of surveys can be collecting data in a standardized way from a sample of respondents allowing the data to be measured and analyzed. The ability to collect a large amount of information from great number of people simultaneously is the main strength of surveys. Botterill and Platenkamp (2012) argue that social surveys depend on few presumable behaviors of respondents, which may all be corrupted. First, respondents are supposed to read or hear the questions and interpret them as intended. Then, it is expected from the respondents to reflect on their personal experiences before giving a response. Finally, the respondents are expected to be honest in their answers. Sekaran (2003, p. 236) explains that a survey is a prestructured written set of questions to which respondents record their answers, normally in the frame of rather closely defined alternatives. When the researcher knows exactly what information is needed for his research and how to measure the variables of interest, surveys tend to be a very effective data collection mechanism. A survey can be conducted personally, electronically distributed, or sent by mail to the respondents. The survey method of data collection is very popular, especially in case of big enquiries. It is being used by private individuals, scholar researchers, private or public organisations, etc. According to Kothari (2004), in this method a questionnaire is sent to the persons concerned with a request to answer the questions and return it to the sender. A questionnaire includes a number of questions typed in or printed in a specific order on a form or set of forms. The questionnaire is mailed to respondents who are expected to read and understand the questions and type in or write down the answers in the spaces meant for the purpose in the questionnaire itself. Kothari (2004) adds that the respondents are obliged to answer the questions on their own. In this paper, the method used to gather quantitative information from Danish hotel managers was a questionnaire due to its flexibility in collecting the answers and various ways of distribution, such as e-mail, online or face-to-face. The questionnaire was distributed via email. The survey program www.surveyplanet.com was utilised in other to construct it. The