Appendix 5 Key Audience Analysis Points ATTRIBUTES VP SM CUSTOMER TRUTH / VALIDITY SERVICE MANAGERS MILLENNIALS YES, 28 years Under 35 years Under 35 years According to the Pew old old old Research Center, Millennials were born from 1981 through 1997. (6) Culture, Culture, Benefits, Culture, Benefits, Group Results MOST IMPORTANT Benefits, Flexible Work Flexible Work (Appendix 4) CORPORTATE Flexible Work Options Options BENEFITS Options EDUCATION N/A N/A Management Facts given in case Degrees CURRENT STATUS Supportive of Identified 12 Are not aware from case Senior managers that are they have been Managements chosen as “ineffective observations to communicators” ineffective improve communicators managers communication effectiveness COMMUNICATION Demonstrate to Provide Describe various Connecting objectives to the OBJECTIVES VP assurances the communication concerns of the audience Introductory seminar will approaches, helps lead to success of the Seminar is key improve and benefits of the seminar. to the offer credible, training seminar, development measurable purpose and show and solutions to the via improvement managers training how of managers utilizing concepts and that will a ineffective information will high ROI. communications. improve their ineffective communication skills related to their management roles. COMMUNICATION Arrow ___ Arrow ___ ___ We do not know existing AND Circuit ___ Circuit ___ Circuit ___ management approaches for MANAGEMENT Dance ___ Dance ___ ___ each management level. APPROACHES Other ___ Other ___ ___
Appendix 5 Key Audience Analysis Points ATTRIBUTES VP SM CUSTOMER SERVICE MANAGERS TRUTH / VALIDITY MILLENNIALS YES, 28 years old Under 35 years old Under 35 years old According to the Pew Research Center, Millennials were born from 1981 through 1997. (6) MOST IMPORTANT CORPORTATE BENEFITS Culture, Benefits, Flexible Work Options Culture, Benefits, Flexible Work Options Culture, Benefits, Flexible Work Options Group Results (Appendix 4) EDUCATION N/A N/A Management Degrees Facts given in case CURRENT STATUS Supportive of Senior Managements observations to improve managers communication effectiveness Identified 12 managers that are “ineffective communicators” Are not aware they have been chosen as ineffective communicators from case COMMUNICATION OBJECTIVES Demonstrate to VP Introductory Seminar is key to the development and improvement of managers that will a high ROI. Provide assurances the seminar will improve and offer credible, measurable solutions to the managers utilizing ineffective communications. Describe various communication approaches, benefits of the training seminar, purpose and show via training how concepts and information will improve their ineffective communication skills related to their management roles. Connecting objectives to the concerns of the audience helps lead to success of the seminar. COMMUNICATION AND MANAGEMENT APPROACHES Arrow ___ Circuit ___ Dance ___ Other ___ Arrow ___ Circuit ___ Dance ___ Other ___ ___ Circuit ___ ___ ___ We do not know existing management approaches for each management level.