Participants noted that they did not see a lot of traditional advertising like TV commercials, billboards or hear radio spots from this university. So therefore, there were not any effective advertising strategies that the participants could elaborate on. RQ3. What are effective Word-of-Mouth was the biggest source of enrolling into advertising strategies pre-nursing program. employed at this university They were persuaded by the reputation of the nursing from the perspectives of program. nursing students? Prior knowledge of the university and meeting with admissions officers helped them make this decision. RQ4. What are effective The university does not do individual program advertising strategies advertising but uses a program booklet to promote the employed at this university nursing program. from the perspectives of those To promote the university as a cable advertising, responsible for the direct mail, and radio spots and sponsorships have been development and a form of advertising for this university. implementation of these In discussions with the Vice President for Planning and strategies? Enrollment Services and the admissions officer, their form of advertising is indirect with every admissions officer promoting the nursing program.
Participants noted that they did not see a lot of traditional advertising like TV commercials, billboards or hear radio spots from this university. So therefore, there were not any effective advertising strategies that the participants could elaborate on. RQ3. What are effective advertising strategies employed at this university from the perspectives of nursing students? Word-of-Mouth was the biggest source of enrolling into pre-nursing program. They were persuaded by the reputation of the nursing program. Prior knowledge of the university and meeting with admissions officers helped them make this decision. RQ4. What are effective advertising strategies employed at this university from the perspectives of those responsible for the development and implementation of these strategies? The university does not do individual program advertising but uses a program booklet to promote the nursing program. To promote the university as a cable advertising, direct mail, and radio spots and sponsorships have been a form of advertising for this university. In discussions with the Vice President for Planning and Enrollment Services and the admissions officer, their form of advertising is indirect with every admissions officer promoting the nursing program.