Advertisement Brochure Due: __________________ Since persuasion can exist in multiple forms, including advertising, for this assignment, you are creating a brochure advertising a fictional product. Your product could be a household item, a food item, a place, a service, etc., but it cannot be something existing. The advertising strategies used in the brochure must be original and not based on those used for any existing product. You will be assessed on the style, persuasive strategies, and organization of your brochure. Brainstorm. For this assignment, you must create an entirely new product. To help you brainstorm, you must consider the purpose, name, positive and negative qualities, and targeted consumer. Flash Draft. A flash draft is exactly what it sounds like. You sit and write. You don’t worry about spelling, grammar, editing, etc. You write from start to finish based on any prewriting you’ve done. This will give you something to revise as we discuss all the skills you’re being assessed on. This flash draft may involve sketching. Practice the skills. We will be viewing other advertisements to search for effective examples ethos, pathos, and logos and persuasive strategies. You will need to consider how best to organize the information, graphics, and text features in your brochure and how to tailor your style for the appropriate audience. Rough Draft. This should be drafted after you’ve received feedback on your flash draft with more consideration of spelling/ grammar/ editing/ rereading, etc. You may use a template on Google Docs or create your own. Feedback/Revising: Revise in groups, with a partner, with Mrs. Hepler, with whoever will read your work. Have specific skills you’d like feedback on and specific questions you’d like answered… and USE THE FEEDBACK. Final Draft. Should be read, reread, and perfect.
Advertisement Brochure Due: __________________ Since persuasion can exist in multiple forms, including advertising, for this assignment, you are creating a brochure advertising a fictional product. Your product could be a household item, a food item, a place, a service, etc., but it cannot be something existing. The advertising strategies used in the brochure must be original and not based on those used for any existing product. You will be assessed on the style, persuasive strategies, and organization of your brochure. Brainstorm. For this assignment, you must create an entirely new product. To help you brainstorm, you must consider the purpose, name, positive and negative qualities, and targeted consumer. Flash Draft. A flash draft is exactly what it sounds like. You sit and write. You don’t worry about spelling, grammar, editing, etc. You write from start to finish based on any prewriting you’ve done. This will give you something to revise as we discuss all the skills you’re being assessed on. This flash draft may involve sketching. Practice the skills. We will be viewing other advertisements to search for effective examples ethos, pathos, and logos and persuasive strategies. You will need to consider how best to organize the information, graphics, and text features in your brochure and how to tailor your style for the appropriate audience. Rough Draft. This should be drafted after you’ve received feedback on your flash draft with more consideration of spelling/ grammar/ editing/ rereading, etc. You may use a template on Google Docs or create your own. Feedback/Revising: Revise in groups, with a partner, with Mrs. Hepler, with whoever will read your work. Have specific skills you’d like feedback on and specific questions you’d like answered… and USE THE FEEDBACK. Final Draft. Should be read, reread, and perfect.