B. Crispin Porter + Bogusky. C. Leo Burnett. D. Saatchi & Saatchi. What is the way that the Charles Schwab to Chuck” 2. “Talk campaign speaks to the target audience? A. In a scary voice that sounds intimidating. B.* In an authentic voice that sounds genuine. C. In an authoritative voice that demands respect. D. None of the above. Complete this comment about the Charles Schwab to Chuck” 3. “Talk campaign message: communication feels more like a ______ rather “The than an advertising message.” Dialogue What is Charlie’s Hopper’s first tip in his Top writing tips (13.1)? 4. A. Present a or question. “yes” “no” B. Forget grammar. C.* Just stay away from the puns. D. Use clichés.
B. Crispin Porter + Bogusky. C. Leo Burnett. D. Saatchi & Saatchi. 2. What is the way that the Charles Schwab “Talk to Chuck” campaign speaks to the target audience? A. In a scary voice that sounds intimidating. B.* In an authentic voice that sounds genuine. C. In an authoritative voice that demands respect. D. None of the above. 3. Complete this comment about the Charles Schwab “Talk to Chuck” campaign message: “The communication feels more like a ______ rather than an advertising message.” Dialogue 4. What is Charlie’s Hopper’s first tip in his Top writing tips (13.1)? A. Present a “yes” or “no” question. B. Forget grammar. C.* Just stay away from the puns. D. Use clichés.