Programme Specification for BA Advertising PR and Media BA Advertising PR and Media 1. Programme title 2. Awarding institution Middlesex University 3. Teaching institution Middlesex University 4. Programme accredited by Middlesex University 5. Final qualification BA Advertising PR and Media 6. Academic year 2012/3 7. Language of study English 8. Mode of study Full and Part Time 9. Criteria for admission to the programme Usually 280 UCAS points or relevant equivalent qualification. Applications from mature students with non-standard qualifications are welcomed. IELTS 6 overall: applicants should have at least 5.5 in each element and are strongly recommended to take the Middlesex University Preparation Programme (MUPP) if they have not. We welcome applications from the new Advanced and progression diploma qualifications: these should be at advanced (level 3) level and relevant to the programme of study. 10. Aims of the programme The programme aims to: The programme aims to: students with a knowledge and understanding of the range and • Equip complexity of the study, and practices, of Advertising and PR, through critical perspectives drawn from media studies; combine theory with practice to develop a working knowledge of advertising and PR as part of the area of marketing communications; students with transferable generic intellectual skills, especially those • Equip of analysis, synthesis and evaluation, and an ability to draw on these to deal creatively with dilemmas and problems; and a critical, inquisitive attitude to study supporting a capacity for independent learning; 11. Programme outcomes A. Knowledge and Teaching/learning methods understanding Students gain knowledge and On completion of this programme understanding through attendance, the successful student will have participation and engagement with: knowledge and understanding of : lectures; seminars; independent 1. communication and media study, including core and independent forms, processes and practices reading, as well as independent and particularly in the contexts of guided study; group debate and
Programme Specification for BA Advertising PR and Media 1. Programme title BA Advertising PR and Media 2. Awarding institution Middlesex University 3. Teaching institution Middlesex University 4. Programme accredited by Middlesex University 5. Final qualification BA Advertising PR and Media 6. Academic year 2012/3 7. Language of study English 8. Mode of study Full and Part Time 9. Criteria for admission to the programme Usually 280 UCAS points or relevant equivalent qualification. Applications from mature students with non-standard qualifications are welcomed. IELTS 6 overall: applicants should have at least 5.5 in each element and are strongly recommended to take the Middlesex University Preparation Programme (MUPP) if they have not. We welcome applications from the new Advanced and progression diploma qualifications: these should be at advanced (level 3) level and relevant to the programme of study. 10. Aims of the programme The programme aims to: The programme aims to: • Equip students with a knowledge and understanding of the range and complexity of the study, and practices, of Advertising and PR, through critical perspectives drawn from media studies; combine theory with practice to develop a working knowledge of advertising and PR as part of the area of marketing communications; • Equip students with transferable generic intellectual skills, especially those of analysis, synthesis and evaluation, and an ability to draw on these to deal creatively with dilemmas and problems; and a critical, inquisitive attitude to study supporting a capacity for independent learning; 11. Programme outcomes A. Knowledge and understanding On completion of this programme the successful student will have knowledge and understanding of : 1. communication and media forms, processes and practices particularly in the contexts of Teaching/learning methods Students gain knowledge and understanding through attendance, participation and engagement with: lectures; seminars; independent study, including core and independent reading, as well as independent and guided study; group debate and