List typographic styles and explain their relationship to a design project. Demonstrate and apply techniques of font management for outsourcing to various media. Demonstrate and apply an understanding of color theory. Demonstrate and apply an understanding of color theory as it applies to fine art, design, and digital media. Demonstrate and apply an understanding of the color wheel and its component parts, including primaries, secondaries, tertiaries, compliments, color schemes, etc. Introduce the seven designations of color contrast by Johannes Itten. Explain the difference between additive and subtractive color principles. Define and demonstrate the differences between various color modes, such as CMYK, RGB, grayscale, and spot colors. The Creative Process Employ design strategies. Identify and utilize steps in the design process: - 1) Understand the Goal; 2) Research; 3) Brainstorm/Thumbnail Development; 4) Roughs; 5) Final Comp. Describe and demonstrate roles and responsibilities of a creative team in dealing with client needs, including a timeline and budget. Describe considerations for print, web and video audiences. Apply concept development. Maintain a sketchbook. Demonstrate basic understanding and application of marketing and advertising principles, such as target audience, demographics, psychographics, branding and advertising campaigns. Describe and demonstrate different of brainstorming activities. original copy. Produce draft quality drawings, including thumbnails, roughs, comps, storyboards and site maps. Analyze designs throughout the creative process. Employ design execution/production practices. Produce final design solutions. Participate in critique process from both the client’s and designer’s perspective. Demonstrate copy editing skills by proofreading for grammar and spelling. Save and export digital files in a variety of appropriate formats. Demonstrate presentation skills. Demonstrate industry standards of professionalism, including appropriate attire, speech, attitude, and body language, such as maintaining eye contact and good posture. Present original design pieces meeting client objectives and timeline. Communicate with a variety of audiences using visual aids, written and verbal communication. Participate in a question and answer session upon the conclusion of the presentation.
List typographic styles and explain their relationship to a design project. Demonstrate and apply techniques of font management for outsourcing to various media. Demonstrate and apply an understanding of color theory. Demonstrate and apply an understanding of color theory as it applies to fine art, design, and digital media. Demonstrate and apply an understanding of the color wheel and its component parts, including primaries, secondaries, tertiaries, compliments, color schemes, etc. Introduce the seven designations of color contrast by Johannes Itten. Explain the difference between additive and subtractive color principles. Define and demonstrate the differences between various color modes, such as CMYK, RGB, grayscale, and spot colors. The Creative Process Employ design strategies. Identify and utilize steps in the design process: - 1) Understand the Goal; 2) Research; 3) Brainstorm/Thumbnail Development; 4) Roughs; 5) Final Comp. Describe and demonstrate roles and responsibilities of a creative team in dealing with client needs, including a timeline and budget. Describe considerations for print, web and video audiences. Apply concept development. Maintain a sketchbook. Demonstrate basic understanding and application of marketing and advertising principles, such as target audience, demographics, psychographics, branding and advertising campaigns. Describe and demonstrate different of brainstorming activities. original copy. Produce draft quality drawings, including thumbnails, roughs, comps, storyboards and site maps. Analyze designs throughout the creative process. Employ design execution/production practices. Produce final design solutions. Participate in critique process from both the client’s and designer’s perspective. Demonstrate copy editing skills by proofreading for grammar and spelling. Save and export digital files in a variety of appropriate formats. Demonstrate presentation skills. Demonstrate industry standards of professionalism, including appropriate attire, speech, attitude, and body language, such as maintaining eye contact and good posture. Present original design pieces meeting client objectives and timeline. Communicate with a variety of audiences using visual aids, written and verbal communication. Participate in a question and answer session upon the conclusion of the presentation.