B) broker C) retailer D) wholesaler E) retail convergence Answer: B Page Ref: 390 69) ________, or manufacturers' representatives, represent a buyer or seller on a more permanent basis. A) Brokers B) Franchises C) Agents D) Retailers E) Intermediaries Answer: C Page Ref: 390 70) Like retailers, wholesalers must ________ their target markets and ________ themselves effectively, for they cannot serve everyone. A) define; position B) position; define C) discount; franchise D) franchise; discount E) identify; compare Answer: A Page Ref: 390 71) Which type of limited-service wholesaler is owned by farmers who assemble farm produce to sell in local markets? A) cash-and-carry wholesaler B) drop shipper C) rack jobber D) producer's cooperative E) truck jobber Answer: D Page Ref: 391 72) Which type of wholesaler sells primarily to manufacturers rather than to retailers? A) wholesale merchants
B) broker C) retailer D) wholesaler E) retail convergence Answer: B Page Ref: 390 69) ________, or manufacturers' representatives, represent a buyer or seller on a more permanent basis. A) Brokers B) Franchises C) Agents D) Retailers E) Intermediaries Answer: C Page Ref: 390 70) Like retailers, wholesalers must ________ their target markets and ________ themselves effectively, for they cannot serve everyone. A) define; position B) position; define C) discount; franchise D) franchise; discount E) identify; compare Answer: A Page Ref: 390 71) Which type of limited-service wholesaler is owned by farmers who assemble farm produce to sell in local markets? A) cash-and-carry wholesaler B) drop shipper C) rack jobber D) producer's cooperative E) truck jobber Answer: D Page Ref: 391 72) Which type of wholesaler sells primarily to manufacturers rather than to retailers? A) wholesale merchants