The State Library of Victoria The library has a high of market Current visitors has very high awareness and penetration: 60% of those who had ever Lapsed visitors high penetration into the been to a public library had visited the State libraries market Never been and Library of Victoria, and a further 17% can interested be considered to be in their potential 83% of those who have ever visited Never been and market. a public library are aware of the State not interested Library of Victoria. Market penetration of the State Library of Victoria Not aware State Library of Victoria Base [3506]
The State Library of Victoria has very high awareness and high penetration into the libraries market 83% of those who have ever visited a public library are aware of the State Library of Victoria. The library has a high of market penetration: 60% of those who had ever been to a public library had visited the State Library of Victoria, and a further 17% can be considered to be in their potential market. Market penetration of the State Library of Victoria Current visitors Lapsed visitors Never been and interested Never been and not interested Not aware State Library of Victoria Base [3506]