Nurse Campaign The commercial focused on the shortage of nurses. Statistics showed that 400,000 nurses are needed by 2020. The main message behind the commercial was, would we do without “What nurses?” Table 2 identifies the impact of the nurse campaign. Participants thought the majority of the advertisement was active, attention-getting, boring, cheerful, emotional, genuine/sincere, honest, informative, memorable, natural, pleasant, satisfying, strong, unique and warm-hearted. Table . Nurse Campaign Positive Impact Negative Impact Give statistics Music questions that made you Weird clothing think Depressing tone Seemed like they were talking to Dreary, dark you Disheartening Patients Information Inspiring words Images Nothing Realistic Grey Emotional Slow music Makes you want to become a Just said nurses are needed nurse Talked about the importance of nursing Patients doing things on their own
Nurse Campaign The commercial focused on the shortage of nurses. Statistics showed that 400,000 nurses are needed by 2020. The main message behind the commercial was, “What would we do without nurses?” Table 2 identifies the impact of the nurse campaign. Participants thought the majority of the advertisement was active, attention-getting, boring, cheerful, emotional, genuine/sincere, honest, informative, memorable, natural, pleasant, satisfying, strong, unique and warm-hearted. Table . Nurse Campaign Positive Impact Negative Impact Give statistics questions that made you think Seemed like they were talking to you Patients Information Inspiring words Music Weird clothing Depressing tone Dreary, dark Disheartening Images Realistic Emotional Makes you want to become a nurse Talked about the importance of nursing Patients doing things on their own Nothing Grey Slow music Just said nurses are needed