When evaluating BMW’s current mission statement for the nine components previously mentioned, two components can be found. The first component is the philosophy of the company. This is referenced in the sentence, will sell our products with the highest quality “We and integrity.” This sentence indicates that BMW has a high philosophy of not only providing the quality they believe is deserved but also having high integrity. The second component mentioned is the customer when the company references how the customers will be treated. Next is a revision to the mission statement to incorporate all nine components. Revised Mission Statement As a leader in the automobile manufacturing industry, we will provide our clients all around the world with the best customer treatment experience. We will under-promise and in all we do. We will sell and service our luxury vehicles and motorcycles with the highest quality and integrity. We recognize that the greatest asset in achieving our Mission is the individual effort of each employee. All of our staff will be indoctrinated with our vision and be viewed as an essential asset to our success. Further, they will be asked to define, and therefore to understand, what their role in the accomplishment of that mission is. Their own definition, from a customer's point of view, can then be applied in their own personal job description on a daily basis. We pride ourselves on the technology we have integrated to become more environmentally friendly. With the ever-changing market we will use our high level of expertise and advanced technology to consistently provide the best products and services to our customers and provide profit and growth to our shareholders. In this revised mission statement, it is possible to reference all nine essential components. Additions were made to the statement in order to incorporate these components. The first
When evaluating BMW’s current mission statement for the nine components previously mentioned, two components can be found. The first component is the philosophy of the company. This is referenced in the sentence, “We will sell our products with the highest quality and integrity.” This sentence indicates that BMW has a high philosophy of not only providing the quality they believe is deserved but also having high integrity. The second component mentioned is the customer when the company references how the customers will be treated. Next is a revision to the mission statement to incorporate all nine components. Revised Mission Statement As a leader in the automobile manufacturing industry, we will provide our clients all around the world with the best customer treatment experience. We will under-promise and in all we do. We will sell and service our luxury vehicles and motorcycles with the highest quality and integrity. We recognize that the greatest asset in achieving our Mission is the individual effort of each employee. All of our staff will be indoctrinated with our vision and be viewed as an essential asset to our success. Further, they will be asked to define, and therefore to understand, what their role in the accomplishment of that mission is. Their own definition, from a customer's point of view, can then be applied in their own personal job description on a daily basis. We pride ourselves on the technology we have integrated to become more environmentally friendly. With the ever-changing market we will use our high level of expertise and advanced technology to consistently provide the best products and services to our customers and provide profit and growth to our shareholders. In this revised mission statement, it is possible to reference all nine essential components. Additions were made to the statement in order to incorporate these components. The first