This document sets the schedule, but we recognize that this industry changes rapidly – particularly in a startup setting. We will respond to changes as necessary, and we reserve the right to amend this document and assignments as needed. Any changes will be made with advance notice to you. Everything you do may be published. However, you have the option of not making your work publicly available IF you communicate that in writing to the instructor. Have fun, work hard, be creative, take risks and challenge the status quo. Objectives Develop and publish a and tested proposal for a feasible, viable and desirable media product. Experience the benefits of trusting and working in a highly effective team Pitch and answer questions about the proposed media product Learn and follow a process for developing new products. You are not evaluated on the product. You are evaluated on the process of developing a new product. Exhibit a working knowledge of: o Listening to customers Market research Basic business modeling o Prototyping Public presentations Basic journalistic practices Readings While there is no required textbook for this class, I strongly suggest you take the opportunity to read the following. All are directly applicable to the Lab’s mindset, process and purpose. by Patrick Lencioni by Clayton Christensen by Eric Ries by Jason Fried & David by Spencer Johnson, M.D. by Tom Kelley & David Kelley by Alexander Osterwalder & Yves Pigneur
This document sets the schedule, but we recognize that this industry changes rapidly – particularly in a startup setting. We will respond to changes as necessary, and we reserve the right to amend this document and assignments as needed. Any changes will be made with advance notice to you. Everything you do may be published. However, you have the option of not making your work publicly available IF you communicate that in writing to the instructor. Have fun, work hard, be creative, take risks and challenge the status quo. Objectives Develop and publish a and tested proposal for a feasible, viable and desirable media product. Experience the benefits of trusting and working in a highly effective team Pitch and answer questions about the proposed media product Learn and follow a process for developing new products. You are not evaluated on the product. You are evaluated on the process of developing a new product. Exhibit a working knowledge of: o Listening to customers Market research Basic business modeling o Prototyping Public presentations Basic journalistic practices Readings While there is no required textbook for this class, I strongly suggest you take the opportunity to read the following. All are directly applicable to the Lab’s mindset, process and purpose. by Patrick Lencioni by Clayton Christensen by Eric Ries by Jason Fried & David by Spencer Johnson, M.D. by Tom Kelley & David Kelley by Alexander Osterwalder & Yves Pigneur