beauty norms in their sport. Society is so focused on pushing to believe that beauty is more important than their performance. The consequence that results from this is that society begins to ignore the actual beauty of performing the sport. Female sport has and become lost in the idea that physical presentation is more important than the performance presentation. If female athletes are not criticized from their beauty or performance, then they are judged for having too much sex appeal in which their sexuality is amplified. As stated by Kaskan and Ho (2016), woman’s worth is often measured by her sexual desirability, even “…a when she is an elite athlete (Pg. 278). All of the media platforms would rather bring attention to a woman’s sexuality instead of her performance level. A sexy or beautiful appearance attracts more viewers compare to a females athletic capability. As we continue to sell their beauty, society starts to see women less and less as athletes because all they are allowed to be is just pretty. Because we values beauty over performance, Hively and El-Aalayli (2014)argued that this can cause women to underperform because of the pressure about their performance and on appearance. Performance is also ignored if the athlete is a wife, mother, or a feminine role-model in the eyes of young women and little girls (Fink,1998). People become more entertained by what the athlete is doing outside of the sport rather than them competing. Lastly, performance of female athletes will be overlooked because they are continually compared to male athletes. It is assumed that females are weaker than males.(Loy, Mclahlan, and Booth, 2009;Pappano and McDonagh 2008). This refers to the sex difference in men and women and points to how a woman’s sports performance will also be inferior or less entertaining compared to a man. The bias that is constantly presented to female athletes concerning their athletic ability and their
beauty norms in their sport. Society is so focused on pushing to believe that beauty is more important than their performance. The consequence that results from this is that society begins to ignore the actual beauty of performing the sport. Female sport has and become lost in the idea that physical presentation is more important than the performance presentation. If female athletes are not criticized from their beauty or performance, then they are judged for having too much sex appeal in which their sexuality is amplified. As stated by Kaskan and Ho (2016), “…a woman’s worth is often measured by her sexual desirability, even when she is an elite athlete (Pg. 278). All of the media platforms would rather bring attention to a woman’s sexuality instead of her performance level. A sexy or beautiful appearance attracts more viewers compare to a females athletic capability. As we continue to sell their beauty, society starts to see women less and less as athletes because all they are allowed to be is just pretty. Because we values beauty over performance, Hively and El-Aalayli (2014)argued that this can cause women to underperform because of the pressure about their performance and on appearance. Performance is also ignored if the athlete is a wife, mother, or a feminine role-model in the eyes of young women and little girls (Fink,1998). People become more entertained by what the athlete is doing outside of the sport rather than them competing. Lastly, performance of female athletes will be overlooked because they are continually compared to male athletes. It is assumed that females are weaker than males.(Loy, Mclahlan, and Booth, 2009;Pappano and McDonagh 2008). This refers to the sex difference in men and women and points to how a woman’s sports performance will also be inferior or less entertaining compared to a man. The bias that is constantly presented to female athletes concerning their athletic ability and their