Vehicle Photos: or Actual (recommended)? Vehicle Descriptions? TAKE ACTION: Review your dealership’s website and update as needed. Are you displaying current promotions & incentives? Customers are searching both on their desktop and mobile devices. Are you using the integrated feed? Can consumers easily find offers on new/used? Do you display brand promotions? Are the sales specials displaying your best price? Have you opted-in to lease advertising? Ensure you are keeping offers up-to-date. TAKE ACTION: Does your website have Service Specials on the Specials Page and a Service Menu? Including service specials and a service menu are good ways to increase search engine rankings. When developing the details, focus on describing them in ways customers would search rather than in technical terms. Be sure to include keywords and content about services (Tires, Oil Change, Brake Repair, etc.). TAKE ACTION: Promote service specials. If enrolled, display all National Retail Plan offers. Either work with your CDK ProCare Advocate or enroll in Connected Service Offers (CSO) by contacting Epsilon at 800-292-9220. Also, speak with your CDK ProCare Advocate about adding a service menu. Inspect the content and assets on each page (both desktop and mobile): Are images showing current vehicles and Are you promoting tires and displaying tire pricing with Tire Finder? Are you participating in Shop-Click-Drive? Add video widgets to improve engagement. Evaluate website navigation and identify opportunities to improve. Do you have a Dealer Management System (DMS) integrated version of Online Service Scheduling? Consumers want the convenience of scheduling appointment online. Integrating your scheduling with your DMS makes it easy. For details, contact DBC at prompt 1, then prompt 2. TAKE ACTION: 888-337-1010 – Does your dealership have a robust Sales and Service Lead Management process? Capture all customers that are in-market looking for a new/used vehicle or services. Establish & continuously improve both sales and service lead processes. Service leads are an absolutely critical element in retaining more customers. When reminded, almost all customers who schedule service online keep their appointment. The #1 customer dissatisfier is when the dealer does not respond. Sales Service Request a Quote OnStar Dealer Maintenance Notifications Phone Calls Website Calls TAKE ACTION: To learn more about Service Leads, search on GlobalConnect. “leads” Dealer Command Center
Vehicle Photos: or Actual (recommended)? Vehicle Descriptions? TAKE ACTION: Review your dealership’s website and update as needed. Are you displaying current promotions & incentives? Customers are searching both on their desktop and mobile devices. Are you using the integrated feed? Do you display brand promotions? Have you opted-in to lease advertising? Can consumers easily find offers on new/used? Are the sales specials displaying your best price? TAKE ACTION: Ensure you are keeping offers up-to-date. Does your website have Service Specials on the Specials Page and a Service Menu? Including service specials and a service menu are good ways to increase search engine rankings. When developing the details, focus on describing them in ways customers would search rather than in technical terms. Be sure to include keywords and content about services (Tires, Oil Change, Brake Repair, etc.). TAKE ACTION: Promote service specials. If enrolled, display all National Retail Plan offers. Either work with your CDK ProCare Advocate or enroll in Connected Service Offers (CSO) by contacting Epsilon at 800-292-9220. Also, speak with your CDK ProCare Advocate about adding a service menu. Inspect the content and assets on each page (both desktop and mobile): Are images showing current vehicles and Are you promoting tires and displaying tire pricing with Tire Finder? Are you participating in Shop-Click-Drive? Add video widgets to improve engagement. Evaluate website navigation and identify opportunities to improve. Do you have a Dealer Management System (DMS) integrated version of Online Service Scheduling? Consumers want the convenience of scheduling appointment online. Integrating your scheduling with your DMS makes it easy. TAKE ACTION: For details, contact DBC at 888-337-1010 – prompt 1, then prompt 2. Does your dealership have a robust Sales and Service Lead Management process? Capture all customers that are in-market looking for a new/used vehicle or services. Establish & continuously improve both sales and service lead processes. Service leads are an absolutely critical element in retaining more customers. When reminded, almost all customers who schedule service online keep their appointment. The #1 customer dissatisfier is when the dealer does not respond. Sales Request a Quote Phone Calls Service OnStar Dealer Maintenance Notifications Website Calls TAKE ACTION: To learn more about Service Leads, search “leads” on GlobalConnect. Dealer Command Center