University of Southern California Marshall School of Business Executive MBA (San Diego) Theme IV: Operations Management and Competitive Advantage Theme V: Strategic Communication Theme Introduction and Overview The objective of Theme IV and IV is to explore how firms achieve competitive advantage through careful strategy formulation, superior operations and smart, strategic use of digital marketing communications Details of the themes’ evaluation and content are provided below. Evaluation The percentage breakdown of Themes 4 and 5 grade is as follows: Competitive Strategy 20% (20 % on final exam and 5% based (Arvind Bhambri) on multiple choice quizzes) Operations 40% (12% based on two short group assignments, 4% (Raj Rajagopalan) class participation and 24% final exam) Digital Marketing 40% (Final grade basis:12% based on two (Hank Wasiak) assignments-one group,one individual-5% class participation, 23% final exam) For your convenience, here are the dates when the assignments and exams are due: Competitive Strategy: There will be a take-home final exam that will consist of a case. You can choose to submit the case write-up as an individual or in a team of upto four people. The final exam business case and the Competitive Strategy questions will be distributed on Saturday, April 30, and your paper is due before 10 am on Monday, May 9. Operations: There will be two group assignments, one of which is due on April 23 (Thu) midnight and the second one on June 3 (Wed) midnight -- via email. Details of the group assignments will be provided in a separate document. The final exam, to be done individually, will be handed out on Sat, June 6 and is due back by June 15 (Mon) 11 pm. Digital Marketing: Assignments will be distributed to the start of classes. Assignment 1 due on Thursday May 12 . Assignment 2 due Thursday June 9. Final exam will be administered the last day of class Saturday June 11 Themes 4 and 5 Overview The major components or modules of the themes, discussed in greater detail below, are:
University of Southern California Marshall School of Business Executive MBA (San Diego) Theme IV: Operations Management and Competitive Advantage Theme V: Strategic Communication Theme Introduction and Overview The objective of Theme IV and IV is to explore how firms achieve competitive advantage through careful strategy formulation, superior operations and smart, strategic use of digital marketing communications Details of the themes’ evaluation and content are provided below. Evaluation The percentage breakdown of Themes 4 and 5 grade is as follows: Competitive Strategy 20% (20 % on final exam and 5% based (Arvind Bhambri) on multiple choice quizzes) Operations 40% (12% based on two short group assignments, 4% (Raj Rajagopalan) class participation and 24% final exam) Digital Marketing 40% (Final grade basis:12% based on two (Hank Wasiak) assignments-one group,one individual-5% class participation, 23% final exam) For your convenience, here are the dates when the assignments and exams are due: Competitive Strategy: There will be a take-home final exam that will consist of a case. You can choose to submit the case write-up as an individual or in a team of upto four people. The final exam business case and the Competitive Strategy questions will be distributed on Saturday, April 30, and your paper is due before 10 am on Monday, May 9. Operations: There will be two group assignments, one of which is due on April 23 (Thu) midnight and the second one on June 3 (Wed) midnight -- via email. Details of the group assignments will be provided in a separate document. The final exam, to be done individually, will be handed out on Sat, June 6 and is due back by June 15 (Mon) 11 pm. Digital Marketing: Assignments will be distributed to the start of classes. Assignment 1 due on Thursday May 12 . Assignment 2 due Thursday June 9. Final exam will be administered the last day of class Saturday June 11 Themes 4 and 5 Overview The major components or modules of the themes, discussed in greater detail below, are: