Number of days a week 1 = (5) 2 (11) 3 (7) 4= a few times a 4.85 (1.85) watches TV news week (18) 5 (14) 6 (22) 7 = every day (24) Number of days a week reads 1 = never (9) 2 (18) 3 (9) 4= a few times a 4.37 (2.07) the front page (print or online) week (17) 5 (10) 6 (13) 7 = every day (25) Table A-2. Scores for Dependent Variables Across Conditions Condition (Std. deviations) for key DVs N Benefit appeal = 5.61 (0.93) 50 Importance = 4.79 (1.19) Collective Efficacy = 4.06 (1.63) Discussion = .20 (.40) Financial Contribution Pro-norm-benefit-appeal = 5.82 (1.01) 100 Importance = 4.96 (1.42) Collective Efficacy = 4.65 (1.57) Discussion = .37 (.49) Financial Contribution Con-norm-benefit-appeal = 5.35 (1.29) 100 Importance = 4.7 (1.48) Collective Efficacy = 3.9 (1.86) Discussion = .24 (.43) Financial Contribution Threat appeal = 5.63 (1.13) 50 Importance = 4.81 (1.28) Collective Efficacy = 4.5 (1.61) Discussion = .30 (.26) Financial Contribution Pro-norm-threat-appeal = 5.28 (1.25) 100 Importance = 4.54 (1.53) Collective Efficacy = 4.05 (1.81) Discussion = .16 (.37) Financial Contribution Con-norm-threat-appeal = 5.64 (1.11) 100 Importance = 5.07 (1.37) Collective Efficacy = 4.53 (1.69) Discussion = .28 (.45) Financial Contribution N=500
Number of days a week watches TV news 1 = (5) 2 (11) 3 (7) 4= a few times a week (18) 5 (14) 6 (22) 7 = every day (24) 4.85 (1.85) Number of days a week reads the front page (print or online) 1 = never (9) 2 (18) 3 (9) 4= a few times a week (17) 5 (10) 6 (13) 7 = every day (25) 4.37 (2.07) Table A-2. Scores for Dependent Variables Across Conditions Condition (Std. deviations) for key DVs N Benefit appeal Importance = 5.61 (0.93) Collective Efficacy = 4.79 (1.19) Discussion = 4.06 (1.63) Financial Contribution = .20 (.40) 50 Pro-norm-benefit-appeal Importance = 5.82 (1.01) Collective Efficacy = 4.96 (1.42) Discussion = 4.65 (1.57) Financial Contribution = .37 (.49) 100 Con-norm-benefit-appeal Importance = 5.35 (1.29) Collective Efficacy = 4.7 (1.48) Discussion = 3.9 (1.86) Financial Contribution = .24 (.43) 100 Threat appeal Importance = 5.63 (1.13) Collective Efficacy = 4.81 (1.28) Discussion = 4.5 (1.61) Financial Contribution = .30 (.26) 50 Pro-norm-threat-appeal Importance = 5.28 (1.25) Collective Efficacy = 4.54 (1.53) Discussion = 4.05 (1.81) Financial Contribution = .16 (.37) 100 Con-norm-threat-appeal Importance = 5.64 (1.11) Collective Efficacy = 5.07 (1.37) Discussion = 4.53 (1.69) Financial Contribution = .28 (.45) 100 N=500