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References Aikin, K.J., Swasy, J.L., & Braman, A.C. (2004). Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs. Available from http://www.fda.gov/cder/ddmac. , Ruffin, K., Allison, K., & Ottey, C.C. (2003). Assessing the impact of direct-to-consumer advertisements on the AA patient: A multisite survey of patients during the office visit. Journal of the National Medical Association, 95 (2), 120-131. AMA (American Medical Association) (2000). Direct-to-consumer advertisements of prescription Food and Drug Law Journal, 55, 119-124. Assa-Eley, M., & Kimberlin, C.L. (2005). Using interpersonal perception to characterize pharmacists’ and patients’ perceptions of the benefits of pharmaceutical care. Health Communication, 17 (1), 41-56. F. (2004). The advertising of pharmaceuticals direct to patients: A critical review of the literature and debate. International Journal of Advertising, 23 (1), 5-52. Baukus, R. (2004). DTC advertising. Journal of Health Communication, 9 (6), 563-564. Bell, R.A., Wilkes, M.S., & Kravitz, R.L. (2000). ‘The educational value of prescription drug print advertising,’ Journal of Family Practice, 49 (12), 1092-1098. Bonaccorso, S.N., & Sturchio, J.L. (2002). For and against: Direct to consumer advertising is medicalising normal human experience: Against. British Medical Journal, 324 (7342), 910-911. Brownfield, E.D., Bernhardt, J.M., Phan, J.L., Williams, M.V., & Parker, R.M. (2004). Direct-to-consumer drug advertisements on network television: An exploration of quantity, frequency, and placement. Journal of Health Communication, 9 (6), 491-497.