Ms Glenys Beauchamp PSM Secretary Department of Industry, Innovation and Science GPO Box 9839 Canberra ACT 2601 Dear Ms Beauchamp COMPLIANCE ADVICE ON THE PROPOSED National Innovation and Science Agenda CAMPAIGN The Independent Communications Committee (the Committee) considers proposed advertising campaigns with expenditure expected to be $250,000 or more, and provides independent advice to the relevant Chief Executive. On 10 March 2016, the Committee considered an updated media plan for the second phase of the National Innovation and Science Agenda campaign being developed by the Department of Industry, Innovation and Science. As part of its consideration of this campaign, the Committee met with your officers and reviewed the following supporting documentation: communication strategy developmental communications research evaluation research draft media strategy and indicative media plan overview a statement against Principles 1 to 4 of the Guidelines on Information and Advertising (Guidelines). Campaigns by non-corporate Commonwealth entities The Committee is satisfied that the campaign is relevant to government responsibilities (Principle 1), and that the campaign is being developed in line with Principles 2 to 4 of the Guidelines. The Committee’s view has been formed at the communication strategy stage, and it has not considered the advertising materials. For this reason, the Committee has concluded that the proposed second phase of the National Innovation and Science Agenda campaign is capable of complying with Principles 1 to 4 of the Guidelines. As legal and procurement matters relating to the campaign are not considered by this Committee, you will need to seek advice and assurance from your entity with respect to compliance with Principle 5 of the Guidelines. This letter will be published on the Department of Finance website after the campaign is launched. Any additional phases of the campaign will require separate consideration by the Committee. Yours sincerely SIGNED Greg Williams
Ms Glenys Beauchamp PSM Secretary Department of Industry, Innovation and Science GPO Box 9839 Canberra ACT 2601 Dear Ms Beauchamp COMPLIANCE ADVICE ON THE PROPOSED National Innovation and Science Agenda CAMPAIGN The Independent Communications Committee (the Committee) considers proposed advertising campaigns with expenditure expected to be $250,000 or more, and provides independent advice to the relevant Chief Executive. On 10 March 2016, the Committee considered an updated media plan for the second phase of the National Innovation and Science Agenda campaign being developed by the Department of Industry, Innovation and Science. As part of its consideration of this campaign, the Committee met with your officers and reviewed the following supporting documentation: communication strategy developmental communications research evaluation research draft media strategy and indicative media plan overview a statement against Principles 1 to 4 of the Guidelines on Information and Advertising Campaigns by non-corporate Commonwealth entities (Guidelines). The Committee is satisfied that the campaign is relevant to government responsibilities (Principle 1), and that the campaign is being developed in line with Principles 2 to 4 of the Guidelines. The Committee’s view has been formed at the communication strategy stage, and it has not considered the advertising materials. For this reason, the Committee has concluded that the proposed second phase of the National Innovation and Science Agenda campaign is capable of complying with Principles 1 to 4 of the Guidelines. As legal and procurement matters relating to the campaign are not considered by this Committee, you will need to seek advice and assurance from your entity with respect to compliance with Principle 5 of the Guidelines. This letter will be published on the Department of Finance website after the campaign is launched. Any additional phases of the campaign will require separate consideration by the Committee. Yours sincerely SIGNED Greg Williams