Tips for Securing Sponsorship Funds Start Early: Ask for sponsorships as early as possible and think outside the box! You never know who might be willing to support the event. Some chapters have had great success in securing Have a Sponsorship Program: sponsors for materials, elements of the program, and have other event expenses…but you to have a plan to get the sponsorships! Develop Sponsorship Levels and/or Sponsorships for Specific Items: Think about developing different dollar levels of sponsorships, or make specific asks. For example, John Doe Company sponsors the t-shirts, DC Printing sponsors the printing of promotional materials, Miss Piggy Catering sponsors the beverages. Let them know how they will get a return on their Show them their ROI: investment. How will they gain visibility? Where will their logo be placed? Where will you mention their name? How many kids will their investment impact? Show them the Numbers: This is likely not your first event show them – attendance numbers for your previous events and your forecasts. This will help support their consideration as they evaluate the visibility their sponsorship will gain. Phone calls are always a great way to kick off the conversation and Ask in Writing: introduce yourself, but always follow it up with a formal ask in writing. It reminds them of who you are, shows them the legitimacy of the event and, most importantly, they don’t forget about you! Address to a Specific Person: it will go nowhere. Make sure A “to whom may concern” to try and address your ask to a specific person with the organization. Remember you are forging relationships and partnerships. Most importantly always follow up with a hand Hand Written Thank You Note: – written thank you note! And, even better, with the thank you note send them an item from the event with their name on it (i.e. a program) or a picture of all the girls holding a “thank you” sign.
Tips for Securing Sponsorship Funds Start Early: Ask for sponsorships as early as possible and think outside the box! You never know who might be willing to support the event. Have a Sponsorship Program: Some chapters have had great success in securing sponsors for materials, elements of the program, and other event expenses…but you have to have a plan to get the sponsorships! Develop Sponsorship Levels and/or Sponsorships for Specific Items: Think about developing different dollar levels of sponsorships, or make specific asks. For example, John Doe Company sponsors the t-shirts, DC Printing sponsors the printing of promotional materials, Miss Piggy Catering sponsors the beverages. Show them their ROI: Let them know how they will get a return on their investment. How will they gain visibility? Where will their logo be placed? Where will you mention their name? How many kids will their investment impact? Show them the Numbers: This is likely not your first event – show them attendance numbers for your previous events and your forecasts. This will help support their consideration as they evaluate the visibility their sponsorship will gain. Ask in Writing: Phone calls are always a great way to kick off the conversation and introduce yourself, but always follow it up with a formal ask in writing. It reminds them of who you are, shows them the legitimacy of the event and, most importantly, they don’t forget about you! Address to a Specific Person: A “to whom it may concern” will go nowhere. Make sure to try and address your ask to a specific person with the organization. Remember you are forging relationships and partnerships. Hand Written Thank You Note: Most importantly – always follow up with a hand written thank you note! And, even better, with the thank you note send them an item from the event with their name on it (i.e. a program) or a picture of all the girls holding a “thank you” sign.