This plan shall relate its content to NASA overarching messages and themes, and identify vital linkages to any relevant areas of the NASA mission. Elements of this plan shall also incorporate linkages to objectives, key messages and themes for the relevant Mission Directorate or HQ Office and any related science or technology area themes. Executive Summary The executive summary provides an overall summary of the plan including major points from each of the sections below. It includes a high-level, comprehensive view of the plan its goals and objectives, audiences, partnerships, messages, activities and products, – tools and infrastructure as well as the metrics to be used to measure success. – Overview Goals This section defines the overarching goals for the entire program/project Communications effort. The program/project Communications goals should align with relevant goals defined in NASA’s Strategic Plan, and with any relevant Mission Directorate, Center and/or program (in the case of a project) goals, objectives and/or guidelines. The goals also should align with any relevant guidance from the NASA Communications Framework and the NASA Communications Strategic Implementation Plan. These goals guide the formulation of all activities and products and drive specific strategies and outcomes. Strategies, Outcomes and Metrics This section defines the strategies, outcomes and metrics that support the Communications goals. For each goal, supporting strategies drive the content of the plan. The corresponding set of metrics establishes what will be measured to evaluate the effectiveness of activities and products and to measure progress and success. Metrics encompass impact in terms of quantity how many NASA – reaches and quality effectiveness of the activity or product and its impact on – – the audience. NASA Strategic Goal/Outcome: Text here Agency and/or Mission Directorate Objective: Text Here Program/Project Communications Goal 1: Text here Strategies Metrics Supporting strategy 1 text Metric text Supporting strategy 2 text Supporting strategy 3 text 1.4 Outcomes Outcome text
This plan shall relate its content to NASA overarching messages and themes, and identify vital linkages to any relevant areas of the NASA mission. Elements of this plan shall also incorporate linkages to objectives, key messages and themes for the relevant Mission Directorate or HQ Office and any related science or technology area themes. Executive Summary The executive summary provides an overall summary of the plan including major points from each of the sections below. It includes a high-level, comprehensive view of the plan – its goals and objectives, audiences, partnerships, messages, activities and products, tools and infrastructure – as well as the metrics to be used to measure success. Overview Goals This section defines the overarching goals for the entire program/project Communications effort. The program/project Communications goals should align with relevant goals defined in NASA’s Strategic Plan, and with any relevant Mission Directorate, Center and/or program (in the case of a project) goals, objectives and/or guidelines. The goals also should align with any relevant guidance from the NASA Communications Framework and the NASA Communications Strategic Implementation Plan. These goals guide the formulation of all activities and products and drive specific strategies and outcomes. Strategies, Outcomes and Metrics This section defines the strategies, outcomes and metrics that support the Communications goals. For each goal, supporting strategies drive the content of the plan. The corresponding set of metrics establishes what will be measured to evaluate the effectiveness of activities and products and to measure progress and success. Metrics encompass impact in terms of quantity – how many NASA reaches – and quality – effectiveness of the activity or product and its impact on the audience. NASA Strategic Goal/Outcome: Text here Agency and/or Mission Directorate Objective: Text Here Program/Project Communications Goal 1: Text here Strategies Metrics Supporting strategy 1 text Supporting strategy 2 text Supporting strategy 3 text 1.4 Metric text Outcomes Outcome text