9. Rank the market entry strategies on the level of marketing involvement (1- lowest involvement, 6 highest involvement) (3 points) – ____ Export management company ____ International trading companies ____ Local representatives ____ Fully owned commercial subsidiary ____ Contract manufacturing ____ Joint ventures 10. Put the names of international environments and 2-3 examples of industries for each type. (8 points) Strong ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ Forces for global standardization ___________________ ___________________ Weak ___________________ ___________________ ___________________ ___________________ Weak Strong Forces for local responsiveness
9. Rank the market entry strategies on the level of marketing involvement (1- lowest involvement, 6 – highest involvement) (3 points) ____ Export management company ____ International trading companies ____ Local representatives ____ Fully owned commercial subsidiary ____ Contract manufacturing ____ Joint ventures 10. Put the names of international environments and 2-3 examples of industries for each type. (8 points) Strong Forces for global ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ standardization Weak ___________________ ___________________ ___________________ ___________________ ___________________ ___________________ Weak Forces for local Strong responsiveness