Specific ways to encourage customers to purchase cocktails might vary from establishment to establishment and must, as indicated, comply with any applicable ‘house rules’. The golden rules when you encourage customers to buy cocktails are: Ensure RSA principles and practices are adhered to at all no exceptions Be honest in your description of all cocktails being promoted Match what is offered to identified customer preferences where known or applicable. – If you do not know their preferences then ask them. Specific promotional techniques Specific practical techniques to assist in promoting and selling cocktails include: Describing the flavour of cocktails in real accurately reflecting the product or drink. This may include the use of descriptive words such as creamy’, or ‘fruity’, ‘nutty’,’ ‘chocolaty’ Identifying and describing the cocktail, by: The ingredients by type and name, where appropriate: see recipes (below, – this Section) and elsewhere in the notes The glass the cocktail is served in by type, size, and shape – The garnish identifying what is used, how it is made and what it looks like – The method of preparation describing the way the drink is made – The price telling people how much it costs – The alcoholic strength of the drink. This can be important and useful to those who want to monitor their alcohol intake The represented by the drink. There is a need to focus on the unique nature of the drink, the outstanding taste, the total experience. Showing the customer the cocktail list and providing advice and direction. This is a good opportunity to ask the customer questions such as: you prefer a fruit-based cocktail?” “Do you prefer a cocktail with cream?” “Would is your favourite spirit?” “What
Specific ways to encourage customers to purchase cocktails might vary from establishment to establishment and must, as indicated, comply with any applicable ‘house rules’. The golden rules when you encourage customers to buy cocktails are: Ensure RSA principles and practices are adhered to at all no exceptions Be honest in your description of all cocktails being promoted Match what is offered to identified customer preferences – where known or applicable. If you do not know their preferences then ask them. Specific promotional techniques Specific practical techniques to assist in promoting and selling cocktails include: Describing the flavour of cocktails in real accurately reflecting the product or drink. This may include the use of descriptive words such as ‘fruity’, ‘nutty’,’ creamy’, or ‘chocolaty’ Identifying and describing the cocktail, by: The ingredients – by type and name, where appropriate: see recipes (below, this Section) and elsewhere in the notes The glass the cocktail is served in – by type, size, and shape The garnish – identifying what is used, how it is made and what it looks like The method of preparation – describing the way the drink is made The price – telling people how much it costs The alcoholic strength of the drink. This can be important and useful to those who want to monitor their alcohol intake The represented by the drink. There is a need to focus on the unique nature of the drink, the outstanding taste, the total experience. Showing the customer the cocktail list and providing advice and direction. This is a good opportunity to ask the customer questions such as: “Do you prefer a fruit-based cocktail?” “Would you prefer a cocktail with cream?” “What is your favourite spirit?”