Adopted by a decision issued by the Faculty Endorsed: Council of economics and politics” „International Dean Protocol / № CURRICULUM Academic subject: Communication policy Subject code: B33834C0643 Educational and qualification Bachelor degree: Status of the course Compulsory, Department course Field of higher education: Social, Economic and Law Sciences Professional: Economics Economics taught in English Specialty: Marketing and Strategic Planning Faculty: Management and Administration Department: Marketing and Strategic Planning Total student academic load 60 (30/30) (average classes per course): Non-contact student academic 90 load Credits: 6 Lecturer of the course: Associate Professor Hristo Katrandjiev, Ph.D., ANNOTATION The discipline policy” is focused on the changes that are occurring in “Communication areas of marketing communications as well as on their influence on advertising and promotional strategies and tactics. The course is based on the perspective of integrated
Adopted by a decision issued by the Faculty Council of „International economics and politics” Endorsed: Protocol № / Dean CURRICULUM Academic subject: Communication policy Subject code: B33834C0643 Educational and qualification degree: Bachelor Status of the course Compulsory, Department course Field of higher education: Social, Economic and Law Sciences Professional: Economics Economics taught in English Specialty: Marketing and Strategic Planning Faculty: Management and Administration Department: Marketing and Strategic Planning Total student academic load (average classes per course): 60 (30/30) Non-contact student academic load 90 Credits: 6 Lecturer of the course: Associate Professor Hristo Katrandjiev, Ph.D., ANNOTATION The discipline “Communication policy” is focused on the changes that are occurring in areas of marketing communications as well as on their influence on advertising and promotional strategies and tactics. The course is based on the perspective of integrated