Utilize RAMP to assist and support cash flow opportunities. Establish and identify a Communications / Media Coordinator. Marketing Committee Operations Develop a Policy and Protocol for our communications. Board Communication Establish communications via our website and social media. Staff Ensure regular communications via newsletters, tip of the week etc. Appoint a Hockey Champion. Board Active Recruitment Develop a strategy to sell hockey and recruit players and volunteers including of coaches and executive. Players, Coaches and Support programs like Kidsport, Jumpstart and First Shift. Volunteers Develop and communicate a cost/benefit sponsorship plan. 2017 Sponsorship Marketing Growth Identify potential corporate sponsors and invite to face to face conversations. 2017 Committee Communicate with and recognize our current sponsors. Establish a Marketing budget to support and attract potential sponsors. Marketing and Communications Strategy continued KEY GOALS EXPLANATION & DETAILED ACTIONS 2015 2016 2017 LEAD ROLE 2016 2017 2018 Identify a Communications Person / Director. Marketing Communications Committee with Develop active protocol, strategy and means for our communication. Regional Partners Engagement Implement outreach to MHA and partners in the Peace Country. Committee
Utilize RAMP to assist and support cash flow opportunities. Operations Communication Establish and identify a Communications / Media Coordinator. Develop a Policy and Protocol for our communications. Establish communications via our website and social media. Ensure regular communications via newsletters, tip of the week etc. Marketing Committee Board Staff Active Recruitment of Players, Coaches and Volunteers Appoint a Hockey Champion. Develop a strategy to sell hockey and recruit players and volunteers including coaches and executive. Support programs like Kidsport, Jumpstart and First Shift. Board Sponsorship Growth Develop and communicate a cost/benefit sponsorship plan. Identify potential corporate sponsors and invite to face to face conversations. Communicate with and recognize our current sponsors. Establish a Marketing budget to support and attract potential sponsors. 2017 2017 Marketing Committee Marketing and Communications Strategy continued KEY GOALS EXPLANATION & DETAILED ACTIONS 2015 2016 2016 2017 2017 2018 LEAD ROLE Communications with Regional Partners Identify a Communications Person / Director. Develop active protocol, strategy and means for our communication. Implement outreach to MHA and partners in the Peace Country. Marketing Committee Engagement Committee