Picture/Graphic Blue, electric Bikini Photocopier Orange top/bottom in airplane pink with yellow polka dots Wording people “Saving “Saving “Saving “Saving people money people money money since people money since 1936… since 1936… 1936… That’s since 1936… That’s before That’s before before there That’s before there were the bikini.” were the sound battery photocopiers.” barrio was operated broken.” razors.” The magazine advertisements studied revealed that the majority of the people photographed and represented were white and male. Out of the 12 people depicted in the magazine advertisements, all of them were white. A slight gender difference was also found in the advertisements. Out of the 12 people depicted, five were female and seven were male. However, many of the ads did not have people as subjects, instead graphics of the product. The overall representation in these advertisements was of white males, which is also a pattern in magazine covers also observed in this study. Discussion This research gathered substantial data on gender and race on the six magazines observed and within the advertisements analyzed. Much of the literature reviewed before the study also had similar results. One study reviewed, Pompper Lee and Lerner (2009: 274), was correct in saying that [males being overrepresented] seems to be a “this growing trend between not only and also other magazines. Many of the Sport Illustrated magazines analyzed throughout this study supported this claim that women were seen less on magazine covers while men were overly pictured on the covers. Much of the data lined up to similar rates of gender and race representation in this study. A few studies
Picture/Graphic Blue, electric Bikini top/bottom in pink with yellow polka dots Photocopier Orange airplane Wording “Saving people money since 1936… That’s before there were battery operated razors.” “Saving people money since 1936… That’s before the bikini.” “Saving people money since 1936… That’s before there were photocopiers.” “Saving people money since 1936… That’s before the sound barrio was broken.” The magazine advertisements studied revealed that the majority of the people photographed and represented were white and male. Out of the 12 people depicted in the magazine advertisements, all of them were white. A slight gender difference was also found in the advertisements. Out of the 12 people depicted, five were female and seven were male. However, many of the ads did not have people as subjects, instead graphics of the product. The overall representation in these advertisements was of white males, which is also a pattern in magazine covers also observed in this study. Discussion This research gathered substantial data on gender and race on the six magazines observed and within the advertisements analyzed. Much of the literature reviewed before the study also had similar results. One study reviewed, Pompper Lee and Lerner (2009: 274), was correct in saying that “this [males being overrepresented] seems to be a growing trend between not only Sport Illustrated and also other magazines. Many of the magazines analyzed throughout this study supported this claim that women were seen less on magazine covers while men were overly pictured on the covers. Much of the data lined up to similar rates of gender and race representation in this study. A few studies