CREATIVE AND MEDIA PRODUCTION LEVEL 3 EXTENDED DIPLOMA Critical Approaches to Creative Products Unit 6 LO1; LO2; LO3; LO4 Sarah Wilson & Adam Jones Date Issued: 30th January 2017 Final Deadline: 7th April 2017 Aim and purpose This unit aims to develop your understanding of how media producers create their products for targeted audiences. It also aims to develop your critical and personal understanding of these products. Looking at media production from these perspectives will give you a more focused approach to your own production work Unit introduction The media sector is diverse and continually developing. Across the sector media producers develop distinct products, which serve a specific purpose and function. These media products have developed over time in response to changes in society, culture and technology and, more specifically, in response to changing attitudes within the industry to its audiences, and to changes in the tastes and interests of those audiences. In order to work successfully in any of the media industries it is vital that those entering the sector understand how an industry thinks about its audiences when constructing products and how the target audiences receive those products. This means being able to think critically about the products others professionals are making or have made. The unit enables you to consider the dynamic relationship between media producers and their audiences. You will explore the way producers think about and target specific audiences, looking at both how producers create products for audiences and how audiences use and respond to those products.
CREATIVE AND MEDIA PRODUCTION LEVEL 3 EXTENDED DIPLOMA Critical Approaches to Creative Products Unit 6 LO1; LO2; LO3; LO4 Sarah Wilson & Adam Jones Date Issued: 30th January 2017 Final Deadline: 7th April 2017 Aim and purpose This unit aims to develop your understanding of how media producers create their products for targeted audiences. It also aims to develop your critical and personal understanding of these products. Looking at media production from these perspectives will give you a more focused approach to your own production work Unit introduction The media sector is diverse and continually developing. Across the sector media producers develop distinct products, which serve a specific purpose and function. These media products have developed over time in response to changes in society, culture and technology and, more specifically, in response to changing attitudes within the industry to its audiences, and to changes in the tastes and interests of those audiences. In order to work successfully in any of the media industries it is vital that those entering the sector understand how an industry thinks about its audiences when constructing products and how the target audiences receive those products. This means being able to think critically about the products others professionals are making or have made. The unit enables you to consider the dynamic relationship between media producers and their audiences. You will explore the way producers think about and target specific audiences, looking at both how producers create products for audiences and how audiences use and respond to those products.