down to white or other was coded. Occupational role/representation of the person roles the people are being portrayed doing during the shown advertisement such as, entertainer, athlete, blue-collar, managerial, or non-occupational/homemaker. The models activity during the advertisement was also observed during this process, such as if they’re cleaning, taking care of children, or playing a sport for example. Perceived importance, taken from Carson (2011, 48) who did a detailed content analysis on magazine advertisements and provided a useful coding sheet, takes a look at the person’s stance either background role, minor role, or major role. The pose/posture of the model was observed, tracking the pose of each person in the advertisement such as lying down, standing up, bending backwards or forwards, or sitting. Next is facial expression of each model, for instance does it show women smiling and men frowning or are women more seductive while men are casual. The last code looked at for advertisements was clothing. This is examined by monitoring the type of clothing, or lack there of that each individual is wearing during the advertisement. All of these variables will aid in the study and investigation about gender and race depiction, specifically on magazine covers and in magazine advertisements. Results Magazine Covers The total sample size was 216 magazine covers. A total of 36 covers from each magazine; Time, Entertainment Weekly, Forbes, Rolling Stone, GQ, and Cosmopolitan, were observed for the differences between race and gender on their covers. Months for each magazine included: January, March, May, July, September, and November each from 1990, 1995, 2000, 2005, 2010, and 2015. Other things were also observed, such as
down to white or other was coded. Occupational role/representation of the person roles the people are being portrayed doing during the shown advertisement such as, entertainer, athlete, blue-collar, managerial, or non-occupational/homemaker. The models activity during the advertisement was also observed during this process, such as if they’re cleaning, taking care of children, or playing a sport for example. Perceived importance, taken from Carson (2011, 48) who did a detailed content analysis on magazine advertisements and provided a useful coding sheet, takes a look at the person’s stance either background role, minor role, or major role. The pose/posture of the model was observed, tracking the pose of each person in the advertisement such as lying down, standing up, bending backwards or forwards, or sitting. Next is facial expression of each model, for instance does it show women smiling and men frowning or are women more seductive while men are casual. The last code looked at for advertisements was clothing. This is examined by monitoring the type of clothing, or lack there of that each individual is wearing during the advertisement. All of these variables will aid in the study and investigation about gender and race depiction, specifically on magazine covers and in magazine advertisements. Results Magazine Covers The total sample size was 216 magazine covers. A total of 36 covers from each magazine; Time, Entertainment Weekly, Forbes, Rolling Stone, GQ, and Cosmopolitan, were observed for the differences between race and gender on their covers. Months for each magazine included: January, March, May, July, September, and November each from 1990, 1995, 2000, 2005, 2010, and 2015. Other things were also observed, such as