B2007 Bachelor of Business Administration - Marketing Practice major – Recommended Course Progression (commencing 2017). Note that some units or unit codes have changed. Year 1 ACB1200 Accounting for ECB1101 MGB1010 MKB1200 managers or Semester 1 Introductory Introduction to Principles of marketing ACB1100 Introduction microeconomics management to financial accounting Semester 2 ETB1100 Business BTB1010 MKB2600 Elective 1 statistics Commercial law Tourism marketing Year 2 MGB2430 MKB2402 MKB2420 MGB2230 Semester 1 resource Consumer behaviour Marketing research Organisational management methods behaviour MGW3210 MKB2500 MKB2521 Semester 2 Elective 2 Retail management Organisational wellness Brand management principles Year 3 MKB3461 MKB3301 Semester 1 Elective 3 Elective 4 Marketing Services marketing communication MGB3684 MKB3531 MKB3881 Semester 2 Elective 5 Business strategy International marketing Digital marketing RESPONSIBILITY FOR UNIT CHOICE Students are advised that, while the course advisors will endeavour to give every possible assistance and advice concerning unit choice, the onus is on students to ensure that units selected meet degree regulations and requirements. Students should refer to the University Handbook for further information on course and unit details Every effort has been made to ensure that the information provided is correct at the time of publication. Monash University reserves the right to alter this information should the need arise. 28 October 2016
B2007 – Bachelor of Business Administration - Marketing Practice major Recommended Course Progression (commencing 2017). Note that some units or unit codes have changed. Year 1 Semester 1 MKB1200 Principles of marketing ECB1101 Introductory microeconomics ACB1200 Accounting for managers or ACB1100 Introduction to financial accounting MGB1010 Introduction to management Semester 2 ETB1100 Business statistics BTB1010 Commercial law MKB2600 Tourism marketing Elective 1 Year 2 Semester 1 MGB2230 Organisational behaviour MGB2430 resource management MKB2402 Consumer behaviour MKB2420 Marketing research methods Semester 2 MGW3210 Organisational wellness MKB2500 Retail management principles MKB2521 Brand management Elective 2 Year 3 Semester 1 MKB3461 Marketing communication MKB3301 Services marketing Elective 3 Elective 4 Semester 2 MGB3684 Business strategy MKB3531 International marketing MKB3881 Digital marketing Elective 5 RESPONSIBILITY FOR UNIT CHOICE Students are advised that, while the course advisors will endeavour to give every possible assistance and advice concerning unit choice, the onus is on students to ensure that units selected meet degree regulations and requirements. Students should refer to the University Handbook for further information on course and unit details Every effort has been made to ensure that the information provided is correct at the time of publication. Monash University reserves the right to alter this information should the need arise. 28 October 2016