Postering/Street Teams 283 Technical Rider 282 Production Planning 288 Sponsorships 284 Marketing 290 Record Company Sponsorship 284 Advertising Production 291 Local Radio Station Sponsorship 284 Publicity and Public Relations 291 Venue and Corporate Sponsorship 284 Postering/Street Teams 292 College Sponsorship 285 Sponsorships 292 The Future of Live 285 Record Company Sponsorship 292 Radio Station Sponsorship 293 17. Concert Venues 289 and Corporate Sponsorship 293 Contracts 289 College Sponsorship 294 Performance Rights in Concerts 291 The Future of Live 294 Ticketing 292 Private Concerts 294 Ticket Purchasing 292 Live Virtual Reality 294 Ticket 292 Secondary Ticket Market 293 17. Concert Venues 297 Licensed Merchandise 293 Venue Contract 297 Merchandise Contracts 294 Performance Rights in Concerts 299 Artist Merchandise at Concerts 294 Ticketing 301 Venue Trade Association 295 Ticket Purchasing 301 18. Arts Administration 297 Ticket Terms 302 Perspective 298 Secondary Ticket Market 302 Representative Organizations 299 Licensed Merchandise 304 Symphonic Music 300 Merchandise Contracts 304 League of American Orchestras 301 Artist Merchandise at Concerts 305 Funding the Arts 302 Venue Trade Association 305 Ticket Sales 303 18. Arts Administration 309 Subscriptions 303 Foundations, Corporate Giving 303 Perspective 310 Government Subsidy 304 Representative Organizations 311 National Endowment for the Arts 304 Symphonic Music 312 State Arts Councils 304 League of American Orchestras 312 Volunteer Support 305 Funding the Arts 313 Classical Artist Management 306 Ticket Sales 314 Administration 306 Subscriptions 314 The Need 306 Foundations, Corporate Giving 315 Financial Management 309 Government Subsidy 315 Audience Development 309 National Endowment for the Arts 315 State Arts Councils 316 Volunteer Support 316 Classical Artist Management 317 PART 6 MUSIC IN THE MARKETPLACE 313 Administration 317 19. Music in Radio 315 The Need 317 Types of Broadcast Radio Stations 316 Financial Management 320 Audience Identification and Market Research Audience Development 320 318 Spectrum of Formats 319 How Commercial Radio Stations Work 321 PART 6: MUSIC IN THE MARKETPLACE 323 Staffing 321 19. in Radio 325 Programming 321 of Broadcast Radio Stations 326 Networks and Syndication 322 Audience Identification and Market Research 328 Satellite Subscription Radio 323 Internet Radio 323 Spectrum of Formats 329 How Commercial Radio Stations Work 331 20. Music in Television and Video 327 Staffing 331 Variety and Talk Shows 328 Programming 331 Specials/Events/Awards Shows 330 Networks and Syndication 332 Songs 331 Satellite Subscription Radio 333
Postering/Street Teams 283 Sponsorships 284 Record Company Sponsorship 284 Local Radio Station Sponsorship 284 Venue and Corporate Sponsorship 284 College Sponsorship 285 The Future of Live 285 17. Concert Venues 289 Contracts 289 Performance Rights in Concerts 291 Ticketing 292 Ticket Purchasing 292 Ticket 292 Secondary Ticket Market 293 Licensed Merchandise 293 Merchandise Contracts 294 Artist Merchandise at Concerts 294 Venue Trade Association 295 18. Arts Administration 297 Perspective 298 Representative Organizations 299 Symphonic Music 300 League of American Orchestras 301 Funding the Arts 302 Ticket Sales 303 Subscriptions 303 Foundations, Corporate Giving 303 Government Subsidy 304 National Endowment for the Arts 304 State Arts Councils 304 Volunteer Support 305 Classical Artist Management 306 Administration 306 The Need 306 Financial Management 309 Audience Development 309 PART 6 MUSIC IN THE MARKETPLACE 313 19. Music in Radio 315 Types of Broadcast Radio Stations 316 Audience Identification and Market Research 318 Spectrum of Formats 319 How Commercial Radio Stations Work 321 Staffing 321 Programming 321 Networks and Syndication 322 Satellite Subscription Radio 323 Internet Radio 323 20. Music in Television and Video 327 Variety and Talk Shows 328 Specials/Events/Awards Shows 330 Songs 331 Technical Rider 282 Production Planning 288 Marketing 290 Advertising Production 291 Publicity and Public Relations 291 Postering/Street Teams 292 Sponsorships 292 Record Company Sponsorship 292 Radio Station Sponsorship 293 and Corporate Sponsorship 293 College Sponsorship 294 The Future of Live 294 Private Concerts 294 Live Virtual Reality 294 17. Concert Venues 297 Venue Contract 297 Performance Rights in Concerts 299 Ticketing 301 Ticket Purchasing 301 Ticket Terms 302 Secondary Ticket Market 302 Licensed Merchandise 304 Merchandise Contracts 304 Artist Merchandise at Concerts 305 Venue Trade Association 305 18. Arts Administration 309 Perspective 310 Representative Organizations 311 Symphonic Music 312 League of American Orchestras 312 Funding the Arts 313 Ticket Sales 314 Subscriptions 314 Foundations, Corporate Giving 315 Government Subsidy 315 National Endowment for the Arts 315 State Arts Councils 316 Volunteer Support 316 Classical Artist Management 317 Administration 317 The Need 317 Financial Management 320 Audience Development 320 PART 6: MUSIC IN THE MARKETPLACE 323 19. in Radio 325 of Broadcast Radio Stations 326 Audience Identification and Market Research 328 Spectrum of Formats 329 How Commercial Radio Stations Work 331 Staffing 331 Programming 331 Networks and Syndication 332 Satellite Subscription Radio 333