Communications Plan continued Complete the below communications plan template to reflect your deployment needs (the below is ONLY an example). Note. It is important to have identified which communication methods are most relevant for each user type and to begin communications far in advance of actual deployment in order to establish the change as the well in advance of users experiencing it. “norm” Lead Communication Content Responsible Format Time Clearly describe change T-5 Introductory Eye-catching, recognisable design Poster Communication 1 Manager Positive message about the change. Clearly describe change T-4 Introductory What is happening now? Email Communication 2 Manager Positive message about the change. … … … … … Clearly describe change Change T-7 Eye-catching, recognisable design indirect Champion to Week Poster communication Positive message about the put up change. Description of change. First direct Introduction to further T-6 communication communications (what is next?) Email Manager (User) How will the change benefit the individual? Description of change. First direct Introduction to further T-6 communication communications (what is next?) Email Manager (Senior Stakeholder) How will the change benefit the individual? Positive messages about the change. Second direct T-4 Verbal communication How the change will affect the Team Leader (Team team. Meeting) (User) When the change will happen Benefits of change Change T-5 Eye-catching, recognisable design Second indirect Champion to Poster communication When the training will happen put up When the change will happen Third direct T-2 communication … … (User) Third direct T-2 communication … … … (Senior Stakeholder)
Communications Plan continued Complete the below communications plan template to reflect your deployment needs (the below is ONLY an example). Note. It is important to have identified which communication methods are most relevant for each user type and to begin communications far in advance of actual deployment in order to establish the change as the “norm” well in advance of users experiencing it. Communication Content Responsible Lead Time Format Introductory Communication 1 Clearly describe change Eye-catching, recognisable design Positive message about the change. Manager T-5 Poster Introductory Communication 2 Clearly describe change What is happening now? Positive message about the change. Manager T-4 Email … … … … … indirect communication Clearly describe change Eye-catching, recognisable design Positive message about the change. Change Champion to put up T-7 Poster First direct communication (User) Description of change. Introduction to further communications (what is next?) How will the change benefit the individual? Manager T-6 Email First direct communication (Senior Stakeholder) Description of change. Introduction to further communications (what is next?) How will the change benefit the individual? Manager T-6 Email Second direct communication (User) Positive messages about the change. How the change will affect the team. When the change will happen Team Leader T-4 Verbal (Team Meeting) Second indirect communication Benefits of change Eye-catching, recognisable design When the training will happen When the change will happen Change Champion to put up T-5 Poster Third direct communication (User) … … T-2 Third direct communication (Senior Stakeholder) … … T-2 … Week