Insurance Company Media Spokesperson Operations Manager KEY MESSAGES WORKSHEET Scenario: Stakeholder: Concern: Key Message 1 Key Message 2 Key Message 3 We value our customers Six Flags offers its deepest more than anything else, apologies to our patrons, Six Flags has cut ties with and we wish to continue stakeholders, and anyone the company responsible to provide patrons with a who was affected by our for employee screening. family-friendly, crisis. inexpensive experience. Support Point 1.1 Support Point 2.1 Support 3.1 Open lines of Working on new communication so techniques to eliminate Revised human resources customers can contact us, parent’s fear of safety for policy. tell us about their their children. experiences and what we can do to improve them. Support Point 1.2 Support Point 2.2 Support Point 3.2 We promise to correct our Will continue to bring mistakes to assure a Revised employee patrons old and new an family-friendly experience selection process. affordable theme park that everyone can enjoy. experience.
Insurance Company Media Spokesperson Operations Manager KEY MESSAGES WORKSHEET Scenario: Stakeholder: Concern: Key Message 1 Key Message 2 Key Message 3 Six Flags offers its deepest apologies to our patrons, stakeholders, and anyone who was affected by our crisis. Six Flags has cut ties with the company responsible for employee screening. We value our customers more than anything else, and we wish to continue to provide patrons with a family-friendly, inexpensive experience. Support Point 1.1 Support Point 2.1 Support 3.1 Working on new techniques to eliminate parent’s fear of safety for their children. Revised human resources policy. Open lines of communication so customers can contact us, tell us about their experiences and what we can do to improve them. Support Point 1.2 Support Point 2.2 Support Point 3.2 We promise to correct our mistakes to assure a family-friendly experience that everyone can enjoy. Revised employee selection process. Will continue to bring patrons old and new an affordable theme park experience.