Section 1: Accessibility Briefly outline ways in which the organization caters to the needs of special groups (for e.g. children, elderly, persons with special needs, foreign language speakers etc.) (max 250 words) Guide to Response In your answer consider the following: Changes implemented by your organization to cater to the needs of these groups Give examples of how your organization looks after guests who speak a foreign language and persons with special needs How you inform and promote the accessibility of the organization’s premises Section 3: Staff Training and Development Please give details of staff training and development activities during the past two (2) years (max 200 words) Guide to Response In your answer consider the following: Total number of staff trained and areas of training Types of training you/your staff have attended How your staff remain motivated and feel part of the team Section 3: Marketing and Innovation Please describe your target market and explain briefly how you attract new and repeat business, including any innovative promotional campaigns and what impact they have had. (max 250 words) Guide to Response In your answer think about the following: Your marketing plan, marketing materials- promotional campaigns, online marketing activity How you engage with your customers and social media online e.g. replying to TripAdvisor ratings
Section 1: Accessibility Briefly outline ways in which the organization caters to the needs of special groups (for e.g. children, elderly, persons with special needs, foreign language speakers etc.) (max 250 words) Guide to Response In your answer consider the following: Changes implemented by your organization to cater to the needs of these groups Give examples of how your organization looks after guests who speak a foreign language and persons with special needs How you inform and promote the accessibility of the organization’s premises Section 3: Staff Training and Development Please give details of staff training and development activities during the past two (2) years (max 200 words) Guide to Response In your answer consider the following: Total number of staff trained and areas of training Types of training you/your staff have attended How your staff remain motivated and feel part of the team Section 3: Marketing and Innovation Please describe your target market and explain briefly how you attract new and repeat business, including any innovative promotional campaigns and what impact they have had. (max 250 words) Guide to Response In your answer think about the following: Your marketing plan, marketing materials- promotional campaigns, online marketing activity How you engage with your customers and social media online e.g. replying to TripAdvisor ratings