The environment would be much better AGREE 74 92 89 if more people cycled DISAGREE 9 3 4 Cycling would be a major help in AGREE 70 90 85 reducing congestion in Britain DISAGREE 13 4 6 Cyclists are doing their bit for the AGREE 64 84 78 environment DISAGREE 10 3 5 The dream of the of the open AGREE 62 68 65 ‘freedom road’ no longer exists in this country DISAGREE 13 13 14 Britain would be a better place if more AGREE 58 85 80 people cycled DISAGREE 13 4 5 AGREE 39 34 35 Global warming has been exaggerated DISAGREE 38 48 46 AGREE 53 43 47 Cyclists often behave badly on the roads DISAGREE 21 36 30 Cyclists are rather brave AGREE 51 59 56 DISAGREE 17 15 14 AGREE 39 34 35 Global warming has been exaggerated DISAGREE 38 48 46 Bike technology is much 38 63 54 ‘sexier’ nowadays DISAGREE 19 8 11 AGREE 39 34 35 Global warming has been exaggerated DISAGREE 38 48 46 I would not support any measure that AGREE 54 36 43 penalises car use DISAGREE 25 44 36 Our findings illustrate strong feelings about cycling amongst people in the UK. Most of our questions created sharp divides in attitude, with few feeling indifferent. There was considerable engagement with the versus cycling’ debate (can motorists accept less space to promote ‘car cycling? only with difficulty; acceptance that the of the open road’ is now largely a – ‘freedom myth; large agreement that would be a better place if more people cycled’, and so on). A ‘Britain strategic brand that positions cycling against motoring could spring from such findings.
The environment would be much better if more people cycled AGREE DISAGREE 74 9 92 3 89 4 Cycling would be a major help in reducing congestion in Britain AGREE DISAGREE 70 13 90 4 85 6 Cyclists are doing their bit for the environment AGREE DISAGREE 64 10 84 3 78 5 The dream of the ‘freedom of the open road’ no longer exists in this country AGREE DISAGREE 62 13 68 13 65 14 Britain would be a better place if more people cycled AGREE DISAGREE 58 13 85 4 80 5 Global warming has been exaggerated AGREE DISAGREE 39 38 34 48 35 46 Cyclists often behave badly on the roads AGREE DISAGREE 53 21 43 36 47 30 Cyclists are rather brave AGREE DISAGREE 51 17 59 15 56 14 Global warming has been exaggerated AGREE DISAGREE 39 38 34 48 35 46 Bike technology is much ‘sexier’ nowadays DISAGREE 38 19 63 8 54 11 Global warming has been exaggerated AGREE DISAGREE 39 38 34 48 35 46 I would not support any measure that penalises car use AGREE DISAGREE 54 25 36 44 43 36 Our findings illustrate strong feelings about cycling amongst people in the UK. Most of our questions created sharp divides in attitude, with few feeling indifferent. There was considerable engagement with the ‘car versus cycling’ debate (can motorists accept less space to promote cycling? – only with difficulty; acceptance that the ‘freedom of the open road’ is now largely a myth; large agreement that ‘Britain would be a better place if more people cycled’, and so on). A strategic brand that positions cycling against motoring could spring from such findings.