Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996. Tourism Tasmania's role is to grow economic and social value by attracting domestic and international leisure visitors to the State. Tourism Tasmania aims to connect people culturally and emotionally to Tasmania through its domestic and international marketing programs. The Authority supports the Minister for Tourism, Hospitality and Events, Hon Will Hodgman MP. This chapter details the Authority's financial information for 2017-18 and over the Forward Estimates period (201819 to 202021). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au. Table 20.1 provides a summary of the Budget and Forward Estimate allocations for key deliverables within the Authority. Table 20.1: Key Deliverables Statement 201718 201819 201920 202021 Forward Forward Forward Budget Estimate Estimate Estimate $'000 $'000 $'000 $'000 Tourism Marketing Additional Funding 2 000 3 000 3 000 3 000 Tourism Marketing - Additional Funding The 201718 Budget and Forward Estimates include an additional $11 million for tourism marketing across the Forward Estimates. The additional funding will be directly invested in domestic and international marketing programs to stimulate demand for leisure travel to Tasmania. Access In line with the goals and priorities of Access 2020 and T21 The Tasmanian Visitor Economy Strategy 201520, Tourism Tasmania engages with domestic air and sea carriers and international aviation carriers, to build market demand for visitors through commercial partnerships and cooperative marketing programs. This includes the strengthening of business case demand modelling to support potential limited direct flights from key international markets, following the completion of the Hobart Airport Runway Extension project in 2018. Tourism Tasmania continues to engage with international carriers and develop dedicated cooperative international airline marketing partnerships through the establishment of specific airline codeshare arrangements and cooperative marketing agreements to accelerate growth of Tasmanian visitors on their networks. This will establish demand through domestic partner airlines and longer term marketing for direct aviation access services. It will also assist market takeup of increased domestic seat capacity into Tasmania, supporting domestic aviation partner activity.
Tourism Tasmania is a State Authority operating under the Tourism Tasmania Act 1996. Tourism Tasmania's role is to grow economic and social value by attracting domestic and international leisure visitors to the State. Tourism Tasmania aims to connect people culturally and emotionally to Tasmania through its domestic and international marketing programs. The Authority supports the Minister for Tourism, Hospitality and Events, Hon Will Hodgman MP. This chapter details the Authority's financial information for 2017-18 and over the Forward Estimates period (201819 to 202021). Further information on Tourism Tasmania is provided at www.tourismtasmania.com.au. Table 20.1 provides a summary of the Budget and Forward Estimate allocations for key deliverables within the Authority. Table 20.1: Key Deliverables Statement 201718 Budget 201819 Forward Estimate 201920 Forward Estimate 202021 Forward Estimate $'000 $'000 $'000 $'000 Tourism Marketing Additional Funding 2 000 3 000 3 000 3 000 Tourism Marketing - Additional Funding The 201718 Budget and Forward Estimates include an additional $11 million for tourism marketing across the Forward Estimates. The additional funding will be directly invested in domestic and international marketing programs to stimulate demand for leisure travel to Tasmania. Access In line with the goals and priorities of Access 2020 and T21 The Tasmanian Visitor Economy Strategy 201520, Tourism Tasmania engages with domestic air and sea carriers and international aviation carriers, to build market demand for visitors through commercial partnerships and cooperative marketing programs. This includes the strengthening of business case demand modelling to support potential limited direct flights from key international markets, following the completion of the Hobart Airport Runway Extension project in 2018. Tourism Tasmania continues to engage with international carriers and develop dedicated cooperative international airline marketing partnerships through the establishment of specific airline codeshare arrangements and cooperative marketing agreements to accelerate growth of Tasmanian visitors on their networks. This will establish demand through domestic partner airlines and longer term marketing for direct aviation access services. It will also assist market takeup of increased domestic seat capacity into Tasmania, supporting domestic aviation partner activity.