design. 4. Craftsmanship Excellent Good Craftsmanship Craftsmanship No effort craftsmanship. craftsmanship. needs improvement. needs major toward Black and white, Black and white, Black and white, improvements. craftsmanship lines and edges are lines and edges lines and edges has been crisp; each shape is are somewhat should be more made. consistent in crisp; each shape crisp; each shape appearance. is consistent in needs to be more Overall appearance, appearance. consistent in neat and clean. Overall appearance. appearance, neat Overall appearance and clean. should be cleaner. Total Score/4 Shape “Letter Design Rubric Score 4 3 2 1 0 1. Preparedness: Excellent Good preparation Could be more Very little No materials, references. preparation, with with materials and prepared needs to preparation. Work preparation. Prep drawing materials and references; design develop a clearer areas are not clean discussed and references; design concepts thought proposal. Work at end of class. attached. Clean up. concepts well out. Work areas are areas could be thought out. Work clean at end of class. cleaner at end of areas are very clean class. at end of class. 2. Use of 5 Excellent use of 5 Good use of shape, Use of shape could Needs more No Variety or letter/number forms. letter/number good variety. be improved. More variety in shape, use a Uses a variety of forms. Negative/positive interesting use of letterform choices. negative/ different typefaces to Uses a variety of space is addressed. negative/positive Interplay positive create interesting different typefaces space is needed. space.
design. 4. Craftsmanship Excellent craftsmanship. Black and white, lines and edges are crisp; each shape is consistent in appearance. Overall appearance, neat and clean. Good craftsmanship. Black and white, lines and edges are somewhat crisp; each shape is consistent in appearance. Overall appearance, neat and clean. Craftsmanship needs improvement. Black and white, lines and edges should be more crisp; each shape needs to be more consistent in appearance. Overall appearance should be cleaner. Craftsmanship needs major improvements. No effort toward craftsmanship has been made. Total Score/4 Shape “Letter Design Rubric Score 4 3 2 1 0 1. Preparedness: materials, references. Prep drawing discussed and attached. Clean up. Excellent preparation, with materials and references; design concepts well thought out. Work areas are very clean at end of class. Good preparation with materials and references; design concepts thought out. Work areas are clean at end of class. Could be more prepared needs to develop a clearer proposal. Work areas could be cleaner at end of class. Very little preparation. Work areas are not clean at end of class. No preparation. 2. Use of 5 letter/number forms. Uses a variety of different typefaces to create interesting Excellent use of 5 letter/number forms. Uses a variety of different typefaces Good use of shape, good variety. Negative/positive space is addressed. Use of shape could be improved. More interesting use of negative/positive space is needed. Needs more variety in shape, letterform choices. Interplay No Variety or use a negative/ positive space.