Students will be able Moderate to High Achievement None to employ the In the two courses, students are given principles of product Course SLOs from a variety of assignments, in-class development, pricing, several courses activities and projects that focus on distribution, this SLO. Students most likely have promotion, and market higher achievement of this SLO research in the when they complete MKT 300. development and execution of marketing strategy. Students will be able High Achievement None to demonstrate Capstone course In this capstone course, students professional skills prepare a professional written and by effectively oral presentation. identifying and responding to customers' needs. Students will be able Moderate to High Achievement None to the elements of In the two courses, students are given marketing planning to Course SLOs from a variety of assignments, in-class relevant business several courses activities and projects that focus on situations. this SLO. Students will be able High Achievement MKT 314 Advertising is the – to develop and select Capstone course In the capstone course in the capstone course for this appropriate strategy, program, students form Advertising program. It is only offered once execution, and media Agencies and work together to a year. In order for students to for advertising. produce an Advertising campaign for complete this program, this a particular company. Students create course should be offered at least a written advertising campaign and twice a year and with a variety present it to the of modalities. Students will be able Course SLOs from Moderate to High Achievement None to distinguish among several courses In six courses, students are given a the different concepts variety of assignments, in-class of ethics and social activities and projects that focus on responsibility. this SLO. Students most likely have higher achievement of this SLO when they complete all six courses. Students will be able Course SLOs from Moderate to High Achievement None to formulate original several courses In the two courses, students are given and concepts in a variety of assignments, in-class addition to integrating activities and projects that focus on the ideas of others into this SLO. the problem solving process.
Students will be able to employ the principles of product development, pricing, distribution, promotion, and market research in the development and execution of marketing strategy. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete MKT 300. None Students will be able to demonstrate professional skills by effectively identifying and responding to customers' needs. Capstone course High Achievement In this capstone course, students prepare a professional written and oral presentation. None Students will be able to the elements of marketing planning to relevant business situations. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. None Students will be able to develop and select appropriate strategy, execution, and media for advertising. Capstone course High Achievement In the capstone course in the program, students form Advertising Agencies and work together to produce an Advertising campaign for a particular company. Students create a written advertising campaign and present it to the MKT 314 – Advertising is the capstone course for this program. It is only offered once a year. In order for students to complete this program, this course should be offered at least twice a year and with a variety of modalities. Students will be able to distinguish among the different concepts of ethics and social responsibility. Course SLOs from several courses Moderate to High Achievement In six courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete all six courses. None Students will be able to formulate original and concepts in addition to integrating the ideas of others into the problem solving process. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. None