ACTION LOG WS CCG / CEG Workshop on Wednesday 19 July 2017 Action Item Key considerations Action Date Responsible Update /messages Action due Person by 1 Support campaign Improve public *Involve PPGs to support to promote the use awareness of reasons messages including sharing of over the counter to use generic/own performance data medicines in branded medicines as *Involve Pharmacists in preference to standard medicine explaining differences between asking for them on cupboard staples and own brands and prescribed prescription where to find them. medication. *Build on existing public education messages re: cost difference and savings to NHS *Locate and analysis data on impact of previous approaches *Explore feasibility and effectiveness of Car stickers including on bumbers. *Help people to understand: Roles: GPs/ Pharmacies/their own. The impact of their own behaviour *Look at social movement – role in saving our NHS
ACTION LOG WS CCG / CEG Workshop on Wednesday 19 July 2017 Action Item Key considerations /messages Action Date Action due by Responsible Person Update 1 Support campaign to promote the use of over the counter medicines in preference to asking for them on prescription Improve public awareness of reasons to use generic/own branded medicines as standard medicine cupboard staples and where to find them. *Involve PPGs to support messages including sharing performance data *Involve Pharmacists in explaining differences between own brands and prescribed medication. *Build on existing public education messages re: cost difference and savings to NHS *Locate and analysis data on impact of previous approaches *Explore feasibility and effectiveness of Car stickers including on bumbers. *Help people to understand: Roles: GPs/ Pharmacies/their own. The impact of their own behaviour *Look at social movement – role in saving our NHS