more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. Specific objectives of the course include the following: to increase each course participant’s of and familiarity with the main strategic awareness concepts, frameworks, tools and techniques used in electronic business initiatives; to provide course participants with opportunities to analyze cutting-edge E-Business technologies; and to develop each of the ways in which online businesses are launched student’s understanding and managed in various organizational settings. LEARNING OUTCOMES This course is designed primarily for business students who are potential managers of various initiatives. The course is designed as part of the common body of knowledge for all business majors. Due to an interdisciplinary nature of this course, the students are expected to learn how to integrate the key learnings from other business courses, including but not limited to management information systems, business policy and strategy, marketing, human resources, accounting, finance, etc. and apply them effectively and efficiently in the E-Business environment. The students are also expected to learn how to create and manage E-Business activities in the contemporary dynamic environment. COURSE SCHEDULE The following is the planned course schedule. In the event that a scheduled class is cancelled, a make-up class will be scheduled and the course schedule adjusted accordingly. Week Date Topic Jan-09 NO CLASS 1 Jan-11 NO CLASS Introduction and Course Overview Chapter 1. Overview of E-Commerce Jan-16 2 Chapter 1. Business Plan Tutorial (self-study). Available online at http://wps.prenhall.com/bp_turban_introec_3 Jan-18 Chapter 2. E-Marketplaces *Online resources list due Jan-23 Chapter 2: Online Resources 3 Jan-25 Chapter 3. Retailing in E-Commerce Jan-30 Chapter 3: Online Resources 4 Chapter 4. Online Consumer Behavior, Market Research & Feb-1 Advertisement Feb-06 Chapter 4: Online Resources 5 Feb-08 Chapter 5. B2B E-Commerce Feb-13 Chapter 5: Online Resources 6 Feb-15 Chapter 6. Innovative E-Commerce Systems Feb 18-22: Reading Week Feb-27 Chapter 6: Online Resources 7 Mar-01 Chapter 7. The Web 2.0 Environment & Social Networks
more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. Specific objectives of the course include the following: to increase each course participant’s awareness of and familiarity with the main strategic concepts, frameworks, tools and techniques used in electronic business initiatives; to provide course participants with opportunities to analyze cutting-edge E-Business technologies; and to develop each student’s understanding of the ways in which online businesses are launched and managed in various organizational settings. LEARNING OUTCOMES This course is designed primarily for business students who are potential managers of various initiatives. The course is designed as part of the common body of knowledge for all business majors. Due to an interdisciplinary nature of this course, the students are expected to learn how to integrate the key learnings from other business courses, including but not limited to management information systems, business policy and strategy, marketing, human resources, accounting, finance, etc. and apply them effectively and efficiently in the E-Business environment. The students are also expected to learn how to create and manage E-Business activities in the contemporary dynamic environment. COURSE SCHEDULE The following is the planned course schedule. In the event that a scheduled class is cancelled, a make-up class will be scheduled and the course schedule adjusted accordingly. Week Date Topic 1 Jan-09 NO CLASS Jan-11 NO CLASS 2 Jan-16 Introduction and Course Overview Chapter 1. Overview of E-Commerce Chapter 1. Business Plan Tutorial (self-study). Available online at http://wps.prenhall.com/bp_turban_introec_3 Jan-18 Chapter 2. E-Marketplaces *Online resources list due 3 Jan-23 Chapter 2: Online Resources Jan-25 Chapter 3. Retailing in E-Commerce 4 Jan-30 Chapter 3: Online Resources Feb-1 Chapter 4. Online Consumer Behavior, Market Research & Advertisement 5 Feb-06 Chapter 4: Online Resources Feb-08 Chapter 5. B2B E-Commerce 6 Feb-13 Chapter 5: Online Resources Feb-15 Chapter 6. Innovative E-Commerce Systems Feb 18-22: Reading Week 7 Feb-27 Chapter 6: Online Resources Mar-01 Chapter 7. The Web 2.0 Environment & Social Networks