To reach of the audiences outlined in the table above, we will conduct direct outreach to these groups as well as work with their influencers to share information about flood risk from additional trusted sources. Audience Influencers Sustaining Tactics High-profile launch event (see launch event ideas factsheet) on day of local import or Homeowners and Media national observance of flood or preparedness concerns, with annual sustaining event Renters Friends and family Media relations through editorial board meetings with local press and distribution of Other local officials such as press kits and follow up with key trusted local reporters emergency managers Outreach to local weathermen to provide information on-air Insurance agents Direct mailings, especially to those in high-risk areas Real estate agents Open house or town-hall meetings Kids Outreach through homeowners associations Seminar at local fire station Seminar with insurance agents, provide information to distribute to customers Seminar with real estate agents, provide information to share with prospective buyers Outreach to lenders to provide clients with user-friendly information on local flooding and action steps Social media campaign, such as Twitter feed to disseminate event information and tips, Facebook page, LinkedIn page, blog, and/or widget with daily tips Mobile application for download regarding flooding history, High Water Mark locations, weather forecast, and daily reminders of action steps Flood-related events at community fairs and events Scavenger hunt to locate High Water Mark signs Kids Teachers Inclusion of local flood history and action steps within curricula in schools, including Media teaching ideas Friends Poster or video contest Parents Girl Boy Scout, and 4-H flood-related activities and events Boys & Girls Club and YMCA flood-related activities and events Seminars at care facilities Elderly Care givers Outreach to local pharmacies to include information with prescriptions Outreach through local faith-based organizations and churches Business continuity workshops businesses Chamber of Commerce Outreach through Chambers of Commerce, speak regularly at meetings Local officials, economic development authority
To reach of the audiences outlined in the table above, we will conduct direct outreach to these groups as well as work with their influencers to share information about flood risk from additional trusted sources. Audience Influencers Sustaining Tactics Homeowners and Renters Media Friends and family Other local officials such as emergency managers Insurance agents Real estate agents Kids High-profile launch event (see launch event ideas factsheet) on day of local import or national observance of flood or preparedness concerns, with annual sustaining event Media relations through editorial board meetings with local press and distribution of press kits and follow up with key trusted local reporters Outreach to local weathermen to provide information on-air Direct mailings, especially to those in high-risk areas Open house or town-hall meetings Outreach through homeowners associations Seminar at local fire station Seminar with insurance agents, provide information to distribute to customers Seminar with real estate agents, provide information to share with prospective buyers Outreach to lenders to provide clients with user-friendly information on local flooding and action steps Social media campaign, such as Twitter feed to disseminate event information and tips, Facebook page, LinkedIn page, blog, and/or widget with daily tips Mobile application for download regarding flooding history, High Water Mark locations, weather forecast, and daily reminders of action steps Flood-related events at community fairs and events Kids Teachers Media Friends Parents Scavenger hunt to locate High Water Mark signs Inclusion of local flood history and action steps within curricula in schools, including teaching ideas Poster or video contest Girl Boy Scout, and 4-H flood-related activities and events Boys & Girls Club and YMCA flood-related activities and events Elderly Care givers Seminars at care facilities Outreach to local pharmacies to include information with prescriptions Outreach through local faith-based organizations and churches businesses Chamber of Commerce Local officials, economic development authority Business continuity workshops Outreach through Chambers of Commerce, speak regularly at meetings