labels, 25.3% of respondents chose Hershey’s Kisses, 38.7% chose Lindt, and 36% chose Equal Exchange. Frequency Distribution of 1: Control Frequency Distribution of Trial 2: Manipulation Count % Count % Hershey's Kisses 26 0.346666667 Hershey's Kisses 27 0.36 Lindt 22 0.293333333 Lindt 19 0.253333333 Equal Exchange 27 0.36 Equal Exchange 29 0.386666667 Sample Size (N) 75 Sample Size (N) 75 Mean 2.01333 Mean 2.02667 Median 2 Median 2 Mode 3 Mode 3 To test our hypothesis, we ran a t-test, assuming equal variance, to determine if there was a statistically significant difference in purchasing decisions when labels are present versus when they are not. Our data showed that there was not a statistically significant difference in average choice between the two trials, indicating that the presence of labels in general does not have an effect on Millennials’ purchasing behaviors. Comparing Means [ t-test assuming equal variances ] Descriptive Statistics VAR Sample size Mean Variance 75 2.01333 0.71604 75 2.02667 0.75603 Degrees Of Freedom 148 Hypothesized Mean Difference 0.E+0 Test Statistics Pooled Variance 0.73603 Two-tailed distribution p-level 0.92427 t Critical Value (5%) 1.97612 The Use of Green Labels Does Not Influence Millennials to Prefer Eco-Friendly Products We ran another t-test testing our second hypothesis, to determine if the presence of labeling, specifically environmental certifications and eco-labeling, influenced participants to
labels, 25.3% of respondents chose Hershey’s Kisses, 38.7% chose Lindt, and 36% chose Equal Exchange. Frequency Distribution of 1: Control Frequency Distribution of Trial 2: Manipulation Count % Count % Hershey's Kisses 26 0.346666667 Hershey's Kisses 27 0.36 Lindt 22 0.293333333 Lindt 19 0.253333333 Equal Exchange 27 0.36 Equal Exchange 29 0.386666667 Sample Size (N) 75 Sample Size (N) 75 Mean 2.01333 Mean 2.02667 Median 2 Median 2 Mode 3 Mode 3 To test our hypothesis, we ran a t-test, assuming equal variance, to determine if there was a statistically significant difference in purchasing decisions when labels are present versus when they are not. Our data showed that there was not a statistically significant difference in average choice between the two trials, indicating that the presence of labels in general does not have an effect on Millennials’ purchasing behaviors. Comparing Means [ t-test assuming equal variances ] Descriptive Statistics VAR Sample size Mean Variance 75 2.01333 0.71604 75 2.02667 0.75603 Degrees Of Freedom 148 Hypothesized Mean Difference 0.E+0 Test Statistics Pooled Variance 0.73603 Two-tailed distribution p-level 0.92427 t Critical Value (5%) 1.97612 The Use of Green Labels Does Not Influence Millennials to Prefer Eco-Friendly Products We ran another t-test testing our second hypothesis, to determine if the presence of labeling, specifically environmental certifications and eco-labeling, influenced participants to