Year Objective NROC Activities MS4 Activities Measurement Desired Impact (RB) Determine base (RB) Develop assessment protocol (RB) Conduct (measures Residents increase knowledge “reach”) line # tons of yard and share with MS4s assessment in fall Count articles printed about WQ impacts from yard waste at transfer for first year (maybe include waste dumping near or in station OR note any Draft webpage to link to readership?) OR count waterbodies (increased problem dumping bills mailed nutrients, habitat loss, etc.) areas near Draft information article and bill Release article OR and how to dispose of yard waterbodies. insert with link to webpage or mail municipal bill Count website or blog waste properly, i.e., 1 blog insert hits composting or bringing to News readers OR transfer station. or tax bill recipients learn about dumping yard waste and water quality issues More residents use Design messages and messaging Purchase and place Change in tonnage of More residents use the transfer transfer station for for transfer station signs sign(s) at transfer leaf and yard waste at station to dispose of leaf and leaf and yard station transfer station yard waste resulting in 2 disposal. decrease of leaf and yard waste dumping near or in waterbodies. More residents Draft and post blog/website Release article OR (measures More residents understand the “reach”) compost leaf and informational content to link to mail municipal bill Count articles printed benefits to backyard yard waste at insert (maybe include composting and using compost home. Draft a press release with a link to readership?) OR count and how to make and or buy blog/website OR use as a mailer Provide information bills mailed and use a backyard compost insert OR other method or even about Master bin. 3 to promote composting Gardener workshop # of workshop (if this exists) attendees OR host composting workshop with local garden club or UNH CE (measures “impact”) Master Gardeners Change in tonnage of leaf and yard waste at transfer station
Year Objective NROC Activities MS4 Activities Measurement Desired Impact 1 (RB) Determine base line # tons of yard waste at transfer station OR note any problem dumping areas near waterbodies. News readers OR or tax bill recipients learn about dumping yard waste and water quality issues (RB) Develop assessment protocol and share with MS4s Draft webpage to link to Draft information article and bill insert with link to webpage or blog (RB) Conduct assessment in fall for first year Release article OR mail municipal bill insert (measures “reach”) Count articles printed (maybe include readership?) OR count bills mailed Count website or blog hits Residents increase knowledge about WQ impacts from yard waste dumping near or in waterbodies (increased nutrients, habitat loss, etc.) and how to dispose of yard waste properly, i.e., composting or bringing to transfer station. 2 More residents use transfer station for leaf and yard disposal. Design messages and messaging for transfer station signs Purchase and place sign(s) at transfer station Change in tonnage of leaf and yard waste at transfer station More residents use the transfer station to dispose of leaf and yard waste resulting in decrease of leaf and yard waste dumping near or in waterbodies. 3 More residents compost leaf and yard waste at home. Draft and post blog/website informational content to link to Draft a press release with a link to blog/website OR use as a mailer insert OR other method or even to promote composting OR host composting workshop with local garden club or UNH CE Master Gardeners Release article OR mail municipal bill insert Provide information about Master Gardener workshop (if this exists) (measures “reach”) Count articles printed (maybe include readership?) OR count bills mailed # of workshop attendees (measures “impact”) Change in tonnage of leaf and yard waste at transfer station More residents understand the benefits to backyard composting and using compost and how to make and or buy and use a backyard compost bin.