Project Title Data61 5 Understanding Fitness App Users – Log Analysis and User Modelling. Project Description Mobile fitness apps have flooded the market in recent years, and the uptake of innovative services aimed at delivering behavior change is increasing. While app download numbers are high, many services fail to engage users sufficiently to see true behavior change and fitness changes. Sustained engagement with fitness services is not only vital in ensuring users achieve their fitness goals, but is often a key component in the business model of the service provider. The key step in delivering engaging services is to understand you user group, and their interaction with the service. This understanding can then be taken to provide personalised, more engaging services. The successful candidate for this project will work with CSIRO researchers in the eHealth Research Center and Data 61, in collaboration with an Australian app company to analyse statistics, data, and interaction logs gathered through a real-life fitness app with over 200,000 downloads to date. The analysis will investigate app usage trends, user retention and user behaviours to provide a better understanding of current usage and to inform strategies to sustain user engagement. Project Duties/Tasks Define research scope with CSIRO and industry partner Data cleansing and preparation for analysis Conduct analysis using behavioural data analytics tools Produce analysis insights and deliver to stakeholders Design strategies to increase user engagement Relevant Fields of Study Computer Science Data Science/Analytics Machine Learning Statistics Location: Eveleigh, Sydney Contact: Shlomo Berkovsky via phone on 02 9490 5743 or email
Data61 5 Project Title Understanding Fitness App Users – Log Analysis and User Modelling. Project Description Mobile fitness apps have flooded the market in recent years, and the uptake of innovative services aimed at delivering behavior change is increasing. While app download numbers are high, many services fail to engage users sufficiently to see true behavior change and fitness changes. Sustained engagement with fitness services is not only vital in ensuring users achieve their fitness goals, but is often a key component in the business model of the service provider. The key step in delivering engaging services is to understand you user group, and their interaction with the service. This understanding can then be taken to provide personalised, more engaging services. The successful candidate for this project will work with CSIRO researchers in the eHealth Research Center and Data 61, in collaboration with an Australian app company to analyse statistics, data, and interaction logs gathered through a real-life fitness app with over 200,000 downloads to date. The analysis will investigate app usage trends, user retention and user behaviours to provide a better understanding of current usage and to inform strategies to sustain user engagement. Project Duties/Tasks Define research scope with CSIRO and industry partner Data cleansing and preparation for analysis Conduct analysis using behavioural data analytics tools Produce analysis insights and deliver to stakeholders Design strategies to increase user engagement Relevant Fields of Study Computer Science Data Science/Analytics Machine Learning Statistics Location: Eveleigh, Sydney Contact: Shlomo Berkovsky via phone on 02 9490 5743 or email