Lawrence Erlbaum Associates, Understanding and Influencing Behavior in the Virtual World. Mahwah, NJ, 35–61. Shank , M . D . and Langmeyer , L . ( 1994 ) Does personality influence brand image? Journal of ‘ ’ , 128(2), 157 . Psychology Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer 9, 287–300. Research, Appendix I The Big Five model
Understanding and Influencing Behavior in the Virtual World. Lawrence Erlbaum Associates, Mahwah, NJ, 35–61. Shank , M . D . and Langmeyer , L . ( 1994 ) ‘ Does personality influence brand image? ’ Journal of Psychology , 128(2), 157 . Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9, 287–300. Appendix I The Big Five model