Chonnam University (2007) Study on the Entry Strategies of the Korean Companies into Chinese Market Books Kim Jun Shin, Orion Marketing Group, Inc. (2007) Successful Case of Choco Pie’s Global Marketing Christian Mikunda <The Third Place> Miraebook Publishin Christian Mikunda < The forbidden place or the enacted enticement > Book 21 「International 弘文社, Lee Jang Man Su, Management」, 2006. Lee Jang Moon Hee Choel,“Introduction to Trade”, 2000. 대학생이 요리한 맛있는 상하이 경제 Lee Jun Won, Choi Young and others < 새로운 사람들(Saeroun > (Shanghai Economy that college students experienced) Saramdeul) 욕망의 연금술 Gang Jun Man, Joen Sang Min <광고, (Advertisement, Alchemy of Desire)> 인물과 사상사(Inmulgwa Sasang) 경제학 블로그 당대(Dang Won Young Chan <상상 + (Imagination + Economics Blog)> Dae) 책세상(Chaeksesang) Ju Young Ha <China, Chinese, Chinese Food> 지호(Jiho) Sidney Mintz <Sweetness and Power> Internet Export-Import Bank of Korea, Statistics of overseas investment 2008. 초코파이에는 마시멜로가 없다(Choco Newsis <인도 Pie in India has no marshmallow)> 국민일보(Kukmin 화해의 메신저 < ‘초코파이’(Choco > Ilbo) Pie, Messenger for Reconciliation) 아주경제(Aju < Nestle, attempting takeover of Hsu Fu Chi International Ltd. > Ecnomomy) KOTRA < Brand-naming in Chinese Style, the shortcut for the Chinese Market>
Chonnam University (2007) Study on the Entry Strategies of the Korean Companies into Chinese Market Books Kim Jun Shin, Orion Marketing Group, Inc. (2007) Successful Case of Choco Pie’s Global Marketing Christian Mikunda <The Third Place> Miraebook Publishin Christian Mikunda < The forbidden place or the enacted enticement > Book 21 Lee Jang Man Su, 「International Management」, 弘文社, 2006. Lee Jang Hee Choel,“Introduction to Trade”, 2000. Lee Jun Won, Choi Moon Young and others < 대학생이 요리한 맛있는 상하이 경제 (Shanghai Economy that college students experienced) > 새로운 사람들(Saeroun Saramdeul) Gang Jun Man, Joen Sang Min <광고, 욕망의 연금술 (Advertisement, Alchemy of Desire)> 인물과 사상사(Inmulgwa Sasang) Won Young Chan <상상 + 경제학 블로그 (Imagination + Economics Blog)> 당대(Dang Dae) Ju Young Ha <China, Chinese, Chinese Food> 책세상(Chaeksesang) Sidney Mintz <Sweetness and Power> 지호(Jiho) Internet Export-Import Bank of Korea, Statistics of overseas investment 2008. Newsis <인도 초코파이에는 마시멜로가 없다(Choco Pie in India has no marshmallow)> 국민일보(Kukmin Ilbo) < 화해의 메신저 ‘초코파이’(Choco Pie, Messenger for Reconciliation) > 아주경제(Aju Ecnomomy) < Nestle, attempting takeover of Hsu Fu Chi International Ltd. > KOTRA < Brand-naming in Chinese Style, the shortcut for the Chinese Market>