communication. attempts to continue its extraordinary record growth? Preparation for Week 10: In read: This section of your marketing Marketing: The Core, Chapter plan should be one to two pages 16, “Advertising, Sales Promotion, and long. Public Relations,” pages 256-379. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 10. Week Ten Part 1 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Examine Describe the This week's learning activities focus on Class Discussion (20 points) integrated steps used to the process that companies undertake in This week's discussion focuses on how marketing develop, order to construct and execute to construct a promotional campaign. communication execute, and promotional programs. Companies Specifically, you will analyze various evaluate a must have strong promotional programs media vehicles in order to increase promotional in order to realize IMC objectives. brand awareness. program Reading: In Marketing: The Core, Suppose you are the advertising read: manager for a new line of adult Chapter 16, “Advertising, Sales fragrances. Promotion, and Which form of media would Public Relations,” pages 256-379. you use for this new product? Please explain. Working individually, prepare a one handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Instructional Learning Activities Graded Activities Outcome Objectives Examine Describe the As you continue to work on your (40 points) Individual Work integrated steps used to marketing plan, you will be required to This is the next step in creating your marketing develop, develop a promotional plan. The marketing plan. Please follow the communication execute, and following learning activities will help directions in Week One and reference evaluate a you to design a successful promotional the marketing plan outline located promotional plan. between pages 44-57 of the textbook
communication. Preparation for Week 10: In Marketing: The Core, read: Chapter 16, “Advertising, Sales Promotion, and Public Relations,” pages 256-379. attempts to continue its extraordinary record growth? This section of your marketing plan should be one to two pages long. Prepare your work as instructed in Week 1. Submit your individual work at the beginning of Week 10. Week Ten Part 1 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Examine integrated marketing communication Describe the steps used to develop, execute, and evaluate a promotional program This week's learning activities focus on the process that companies undertake in order to construct and execute promotional programs. Companies must have strong promotional programs in order to realize IMC objectives. Reading: In Marketing: The Core, read: Chapter 16, “Advertising, Sales Promotion, and Public Relations,” pages 256-379. Class Discussion (20 points) This week's discussion focuses on how to construct a promotional campaign. Specifically, you will analyze various media vehicles in order to increase brand awareness. Suppose you are the advertising manager for a new line of adult fragrances. Which form of media would you use for this new product? Please explain. Working individually, prepare a one handwritten summary of today’s class discussion and submit it for grading. You may add new thoughts or your perspective on the discussion if desired. Assure that your work is neat and legible. Part 2 of 2 Course Outcome Instructional Objectives Learning Activities Graded Activities Examine integrated marketing communication Describe the steps used to develop, execute, and evaluate a promotional As you continue to work on your marketing plan, you will be required to develop a promotional plan. The following learning activities will help you to design a successful promotional plan. Individual Work (40 points) This is the next step in creating your marketing plan. Please follow the directions in Week One and reference the marketing plan outline located between pages 44-57 of the textbook