What can a reporter and photographer cover about your event that’s visually interesting? Think of incorporating visual elements such as: flags, artwork, globes, costumes, backdrops, placards, or other visual elements to the meaning of your event. A group shot of the event “show” organizers is not the photo that will your story to the world.” “tell Immersion and Virtual Travel For those in your community who have experienced overseas travel related to the work of CRS or are doing a travel experience, this can be newsworthy for the local media. Photos “virtual” and travel diaries or a photo gallery with short captions can also be good for a school’s website, newsletter, and Facebook page. CRS is interested in using your photos as well; we’ll need photo releases for those featured in photos. Individuals Who is changing lives in your community through the relationship between CRS and your school? Whose life is being changed? These individuals can make great profiles and interviews for your internal and external audiences. Think about students, visitors, parents, alumni, or others who are having an impact or being impacted by this experience. Visitors If there are speakers coming to your school from overseas or to address a special aspect of your school’s work with CRS, invite a reporter. WHO TO TELL ABOUT THIS (INTERNAL AND EXTERNAL AUDIENCES) Traditional media: local paper/radio/TV; diocesan media; Social media: maximize your web presence and Facebook profile; CRS: share ideas with the communications contacts at CRS; Don’t forget about your own community: share with alumni, parents, peers, and your diocesan network. MEDIA IN YOUR AREA: HOW/WHAT/WHEN TO TELL Diocesan Newspaper If you done so already, get to know your local diocesan reporters and editors. Tell them about your school’s work with CRS and what the school is doing. Phone and e-mail introductions are acceptable. We can also supply you with a contact name. Local and Regional Newspapers Same as above. Localize your story. Social Media The conversation has moved to blogs and social networks. Stay tuned in and contribute often. Encourage students, parents, and staff to comment on posts about your school’s participation
What can a reporter and photographer cover about your event that’s visually interesting? Think of incorporating visual elements such as: flags, artwork, globes, costumes, backdrops, placards, or other visual elements to “show” the meaning of your event. A group shot of the event organizers is not the photo that will “tell your story to the world.” Immersion and Virtual Travel For those in your community who have experienced overseas travel related to the work of CRS or are doing a “virtual” travel experience, this can be newsworthy for the local media. Photos and travel diaries or a photo gallery with short captions can also be good for a school’s website, newsletter, and Facebook page. CRS is interested in using your photos as well; we’ll need photo releases for those featured in photos. Individuals Who is changing lives in your community through the relationship between CRS and your school? Whose life is being changed? These individuals can make great profiles and interviews for your internal and external audiences. Think about students, visitors, parents, alumni, or others who are having an impact or being impacted by this experience. Visitors If there are speakers coming to your school from overseas or to address a special aspect of your school’s work with CRS, invite a reporter. WHO TO TELL ABOUT THIS (INTERNAL AND EXTERNAL AUDIENCES) Traditional media: local paper/radio/TV; diocesan media; Social media: maximize your web presence and Facebook profile; CRS: share ideas with the communications contacts at CRS; Don’t forget about your own community: share with alumni, parents, peers, and your diocesan network. MEDIA IN YOUR AREA: HOW/WHAT/WHEN TO TELL Diocesan Newspaper If you done so already, get to know your local diocesan reporters and editors. Tell them about your school’s work with CRS and what the school is doing. Phone and e-mail introductions are acceptable. We can also supply you with a contact name. Local and Regional Newspapers Same as above. Localize your story. Social Media The conversation has moved to blogs and social networks. Stay tuned in and contribute often. Encourage students, parents, and staff to comment on posts about your school’s participation