Figure E2. organisation or company did the advertising or promotion(s)? (Sample: 217) Figure E3. What product or products were being advertised or promoted? (Sample: 217) 2.3.6 Section F: Attitudes and perceptions about the HSR system Statements about the HSR system perceptions and attitudes – Respondents were provided with a series of statements the HSR system. The majority of respondents (almost three-quarters) agreed that the HSR system is to ‘easy use’ and to understand’. ‘easy Even though around three in five respondents agreed that the HSR system ‘makes choosing food easier’ and is personally relevant to them and their family, some level of ambiguity exists with just over one-quarter neither agreeing nor disagreeing with the statements. Similarly, approximately one in three respondents were uncertain whether the HSR system is credible, reliable, trustworthy, open and transparent. Table F1. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly agree/ Strongly agree/ Strongly Agree (%) Sep-14 Agree (%) Apr-15 Agree (%) Sep-15 Is a system I trust 34 38 51 Is easy to understand 67 59 72 Is easy to use n/a 58 72 Table F2. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly agree/ Neither Strongly disagree/ Unsure Agree (%) (%) Disagree (%) (%) Is relevant to my family 60 27 12 1 Is personally relevant to me 58 28 13 1 Table F3. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly Neither Strongly disagree/ Unsure agree/Agree (%) (%) Disagree (%) (%) Makes choosing food easier 62 27 10 1 Is a credible system 57 29 11 3 Is a reliable system 54 32 10 3 Is open and transparent 50 35 12 3 Is hard to see on the package 26 35 36 2
Figure E2. organisation or company did the advertising or promotion(s)? (Sample: 217) Figure E3. What product or products were being advertised or promoted? (Sample: 217) 2.3.6 Section F: Attitudes and perceptions about the HSR system Statements about the HSR system – perceptions and attitudes Respondents were provided with a series of statements the HSR system. The majority of respondents (almost three-quarters) agreed that the HSR system is ‘easy to use’ and ‘easy to understand’. Even though around three in five respondents agreed that the HSR system ‘makes choosing food easier’ and is personally relevant to them and their family, some level of ambiguity exists with just over one-quarter neither agreeing nor disagreeing with the statements. Similarly, approximately one in three respondents were uncertain whether the HSR system is credible, reliable, trustworthy, open and transparent. Table F1. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly agree/ Agree (%) Sep-14 Strongly agree/ Agree (%) Apr-15 Strongly Agree (%) Sep-15 Is a system I trust 34 38 51 Is easy to understand 67 59 72 Is easy to use n/a 58 72 Table F2. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly agree/ Agree (%) Neither (%) Strongly disagree/ Disagree (%) Unsure (%) Is relevant to my family 60 27 12 1 Is personally relevant to me 58 28 13 1 Table F3. How strongly do you agree or disagree that the HSR system…? (Sample: 1,084) Statement Strongly agree/Agree (%) Neither (%) Strongly disagree/ Disagree (%) Unsure (%) Makes choosing food easier 62 27 10 1 Is a credible system 57 29 11 3 Is a reliable system 54 32 10 3 Is open and transparent 50 35 12 3 Is hard to see on the package 26 35 36 2