References Andreassen, T.W., & Lindestad, B. (1998). Customer Loyalty and Complex Services: The Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise. International Journal of Service Industry Management, 9(1), 7-23. Aditya, R.N. (2001). The Psychology of Deception in Marketing: A Conceptual Framework for Research and Practice. Psychology and Marketing, 18(7), 735-761. Bart, Y. V., Shankar, F. S., & Urban G. L. (2005). Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study. Journal of Marketing, 69(4), 133–152. Bush,V.S., Venable, B.T. & Bush A.J. (2000). Ethics and Marketing on the Internet: Practitioners Perception of Societal, Industry and Company Concerns. Journal of Business Ethics, 23(3), 237-248. Caruna, Albert (2002). Service Loyalty. The Effects of Service Quality and the Mediating Role of Customer Satisfaction. European Journal of Marketing. 36(8), 811-828
References Andreassen, T.W., & Lindestad, B. (1998). Customer Loyalty and Complex Services: The Impact of Corporate Image on Quality, Customer Satisfaction and Loyalty for Customers with Varying Degrees of Service Expertise. International Journal of Service Industry Management, 9(1), 7-23. Aditya, R.N. (2001). The Psychology of Deception in Marketing: A Conceptual Framework for Research and Practice. Psychology and Marketing, 18(7), 735-761. Bart, Y. V., Shankar, F. S., & Urban G. L. (2005). Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study. Journal of Marketing, 69(4), 133–152. Bush,V.S., Venable, B.T. & Bush A.J. (2000). Ethics and Marketing on the Internet: Practitioners Perception of Societal, Industry and Company Concerns. Journal of Business Ethics, 23(3), 237-248. Caruna, Albert (2002). Service Loyalty. The Effects of Service Quality and the Mediating Role of Customer Satisfaction. European Journal of Marketing. 36(8), 811-828