website, and the Spanish section of the consumer site. Efforts include homepage takeovers, homepage marquees, HTML emails, contests, etc. New technologies and methods will be explored and pursued if they are determined to be effective and efficient. Ongoing support for campaigns on the retailer website. Timing Yearlong Budget Within Fusionbox Retainer Responsibility Eliza Tyndall, Cactus, Fusionbox Program Area N/A Support Program Player Rewards Program Description Determine how to fund Scratch tickets that are provided for redemption. Begin development of a Player Rewards Promotion where MyLottery members can enter a points reward program in addition to any eligible second-chance drawings by 1) scanning the bar-code on eligible Scratch tickets with their smart phone or 2) entering the 22-digit number directly online and on the mobile site. for Scratch games purchased. Offer “points” Players enter their purchased Scratch 22-digit ticket’s number or scan its barcode. The system will bank their points. Club members can redeem points for Scratch tickets. This program will launch in FY16/17 as a to our “thank you” MyLottery members. The Lottery will points collect player’s immediately upon the launch of the Scratch App. During the holiday season, the Lottery will announce the Points Promotion, and award MyLottery members points they have accumulated since the Scratch mobile App was deployed. Timing Q4 Budget Within Fusionbox retainer for development $XYZ redemption ticket cost – Responsibility Eliza Tyndall, Todd Greco, Cactus, Fusionbox Program Area N/A Support
website, and the Spanish section of the consumer site. Efforts include homepage takeovers, homepage marquees, HTML emails, contests, etc. New technologies and methods will be explored and pursued if they are determined to be effective and efficient. Ongoing support for campaigns on the retailer website. Timing Yearlong Budget Within Fusionbox Retainer Responsibility Eliza Tyndall, Cactus, Fusionbox Program Area Support N/A Program Player Rewards Program Description Determine how to fund Scratch tickets that are provided for redemption. Begin development of a Player Rewards Promotion where MyLottery members can enter a points reward program in addition to any eligible second-chance drawings by 1) scanning the bar-code on eligible Scratch tickets with their smart phone or 2) entering the 22-digit number directly online and on the mobile site. Offer “points” for Scratch games purchased. Players enter their purchased Scratch ticket’s 22-digit number or scan its barcode. The system will bank their points. Club members can redeem points for Scratch tickets. This program will launch in FY16/17 as a “thank you” to our MyLottery members. The Lottery will collect player’s points immediately upon the launch of the Scratch App. During the holiday season, the Lottery will announce the Points Promotion, and award MyLottery members points they have accumulated since the Scratch mobile App was deployed. Timing Q4 Budget Within Fusionbox retainer for development $XYZ – redemption ticket cost Responsibility Eliza Tyndall, Todd Greco, Cactus, Fusionbox Program Area Support N/A