e. location of the provider is the major driver in the consumer selection process. 22) The costs associated with changing from one provider to another are referred to as _____ costs. a. performance b. economic c. selection d. switching e. financial 23) The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs. a. emotional b. cognitive c. learning d. performance e. customer habit 24) Switching costs generally associated with changing from one service provider to another include all of the following except: a. performance costs. b. loyal customer discounts. c. emotional d. cognitive costs. e. search costs. 25) When changing dentists, the patient was required to pay for a new set of X-rays. This type of switching cost is referred to as: a. performance costs. b. loyal customer discounts. c. emotional costs. d. cognitive costs. e. transaction Chapter 4 (Cont.)
e. location of the provider is the major driver in the consumer selection process. 22) The costs associated with changing from one provider to another are referred to as _____ costs. a. performance b. economic c. selection d. switching e. financial 23) The switching costs associated with the time it takes simply thinking about making a change in service providers are called _____ costs. a. emotional b. cognitive c. learning d. performance e. customer habit 24) Switching costs generally associated with changing from one service provider to another include all of the following except: a. performance costs. b. loyal customer discounts. c. emotional d. cognitive costs. e. search costs. 25) When changing dentists, the patient was required to pay for a new set of X-rays. This type of switching cost is referred to as: a. performance costs. b. loyal customer discounts. c. emotional costs. d. cognitive costs. e. transaction Chapter 4 (Cont.)