Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, , , marketing, , directory listings, , link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general. Online presence management is distinct from in that the former is generally a marketing and messaging discipline while the latter is (GRC) discipline. Contents [] Theory of online presence management[edit] Due to the evolving nature of Internet use, a web site alone is not sufficient to promote most brands. To maintain a and , individuals and companies need to use a combination of social tools such as , , , , , and , as well as cultivating a brand presence on and other online databases. The online presence management process starts by determining that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals.[citation needed] An online presence management has several parts. Generally these will include placement (making sure the brand appears high in search engine results when the end user has a relevant query), monitoring around the brand, and analyzing the brand's overall . Elements of online presence management[edit] Web design and development[edit] ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies. This may include establishing a consistent scheme to use in establishing brand consistency across online platforms. includes programming sites, creating mobile versions or , and related activities. A developer can tie branding into
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, , , marketing, , directory listings, , link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general. Online presence management is distinct from in that the former is generally a marketing and messaging discipline while the latter is (GRC) discipline. Contents [] Theory of online presence management[edit] Due to the evolving nature of Internet use, a web site alone is not sufficient to promote most brands. To maintain a and , individuals and companies need to use a combination of social tools such as , , , , , and , as well as cultivating a brand presence on and other online databases. The online presence management process starts by determining that will define an online strategy. Once this strategy is put in place, an ongoing and constant process of evaluating and fine-tuning is necessary to drive online presence towards the identified goals.[citation needed] An online presence management has several parts. Generally these will include placement (making sure the brand appears high in search engine results when the end user has a relevant query), monitoring around the brand, and analyzing the brand's overall . Elements of online presence management[edit] Web design and development[edit] ensures that the brand is visually attractive through web site layout, logo, image placement, and other strategies. This may include establishing a consistent scheme to use in establishing brand consistency across online platforms. includes programming sites, creating mobile versions or , and related activities. A developer can tie branding into