Task 3 - Car Info HANDOUT 025: Intro to the Marketing Mix: Product, Price, Promotion and Place Task 6: Ps Questions three questions for each of the 4 Ps below, which will help you identify the best: Product: products, product features and services Promotion: ways to promote the opening, products and services Price: deals, leases and finance Place: location of dealership town/city Product Promotion Example: Give customers a list of the new Smart car’s Example: Give customers a list of advertising medium and features and ask them to rate them in order of importance ask them to indicate what type of advertising /promotion to them. would impress/reach them in this situation. 1 1 2 2 3 3 Price Place Example: Give customers a list of price brackets and ask Example: Give customers a range of distances to see if – them to indicate which price bracket they would consider this is a factor when considering a top of the range model. when buying a Volvo. 1 1 2 2 3 3
Task 3 - Car Info HANDOUT 025: Intro to the Marketing Mix: Product, Price, Promotion and Place Task 6: Ps Questions three questions for each of the 4 Ps below, which will help you identify the best: Product: products, product features and services Promotion: ways to promote the opening, products and services Price: deals, leases and finance Place: location of dealership town/city Product Example: Give customers a list of the new Smart car’s features and ask them to rate them in order of importance to them. 1 2 3 Promotion Example: Give customers a list of advertising medium and ask them to indicate what type of advertising /promotion would impress/reach them in this situation. 1 2 3 Price Example: Give customers a list of price brackets and ask them to indicate which price bracket they would consider when buying a Volvo. 1 2 3 Place Example: Give customers a range of distances – to see if this is a factor when considering a top of the range model. 1 2 3