1 When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ concept is being applied. A) cultural code designation B) taste culture C) task cluster D) consumption constellation E) none of the above 2 Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency? A) rebellion versus conformity B) autonomy versus belonging C) idealism versus pragmatism D) narcissism versus intimacy E) all of the above are one of the four conflicts 3 Product ________ occurs when the symbolic meanings of different products are related to one another. A) componentry B) crystallization C) completion D) composition E) none of the above 4 The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities. A) normative B) competitive C) complementary D) brand E) none of the above 5 If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ A) relevance B) admirational C) respect D) relationship E) none of the above 6 In a(n) ________ culture, members of the culture tend to be loosely knit and words carry most of the weight in messages. A) low-complex B) high-complex C) whole-complex D) life-complex E) none of the above 7 __ defines a pattern of consumption reflecting a person's choices on how he or she spends time and money. A) psychology B) identity C) lifecycle D) expenditure E) none of the above 8 An age ________ consists of people of similar ages who have undergone similar experiences. A) collection B) cohort C) cluster D) continuum E) none of the above
1 When people are differentiated in terms of their aesthetic and intellectual preferences, a ________ concept is being applied. A) cultural code designation B) taste culture C) task cluster D) consumption constellation E) none of the above 2 Which of the following is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency? A) rebellion versus conformity B) autonomy versus belonging C) idealism versus pragmatism D) narcissism versus intimacy E) all of the above are one of the four conflicts 3 Product ________ occurs when the symbolic meanings of different products are related to one another. A) componentry B) crystallization C) completion D) composition E) none of the above 4 The ________ influence is the reference group influence that helps the consumer make decisions about specific brands or activities. A) normative B) competitive C) complementary D) brand E) none of the above 5 If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ A) relevance B) admirational C) respect D) relationship E) none of the above 6 In a(n) ________ culture, members of the culture tend to be loosely knit and words carry most of the weight in messages. A) low-complex B) high-complex C) whole-complex D) life-complex E) none of the above 7 __ defines a pattern of consumption reflecting a person's choices on how he or she spends time and money. A) psychology B) identity C) lifecycle D) expenditure E) none of the above 8 An age ________ consists of people of similar ages who have undergone similar experiences. A) collection B) cohort C) cluster D) continuum E) none of the above