63. To determine how attractive a particular market is using the BCG portfolio analysis, __________ is(are) established as the vertical axis. The BCG matrix uses market growth rate on the vertical axis and relative market share on the horizontal axis. The other factors are not unimportant—they are simply not part of BCG portfolio analysis. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: The BCG Matrix 64. In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called Cash cows are product lines with high relative market share as the result of past investment, but in low-growth markets. They typically generate excess cash that can be used to support other product lines. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand
63. To determine how attractive a particular market is using the BCG portfolio analysis, __________ is(are) established as the vertical axis. The BCG matrix uses market growth rate on the vertical axis and relative market share on the horizontal axis. The other factors are not unimportant—they are simply not part of BCG portfolio analysis. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-06 Summarize portfolio analysis and its use to evaluate marketing performance. Topic: The BCG Matrix 64. In BCG portfolio analysis, products in low-growth markets that have received heavy investment and now have excess funds available to support other products are called Cash cows are product lines with high relative market share as the result of past investment, but in low-growth markets. They typically generate excess cash that can be used to support other product lines. AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand