Local Market According to Mom and Hop's Ontario Brewer's Directory there are 143 microbreweries in Ontario and the Ontario Hop Growers Association has 31 registered hop farms. However, there is only one other brewery farm in La Salette, Ontario. Since the implementation of the Niagara College Brewmaster's program there has also been an influx of new breweries and brewpubs across the province. Essex Deep South Brewery Farm will target these start-up breweries within the southern Ontario region and homebrew supply stores. They will also look to promote their farm as a destination for locals and craft beer enthusiasts to visit the hop yards during their tasting and beer purchase. Key Competitors / SWOT Analysis Strengths Weakness Opportunities Threats Doug In operation Only grow 2 Deliver more Doug Sinclair for almost 2 varieties of hop varieties Sinclair years hops could Produce a undercut Strong No specialized higher quality Essex Deep working equipment for hop product South relationships pelletizing or by using a Brewery with local drying hops proper trellis Farm price brewpub system points Large Lack of focus Focus solely Ramblin’ Ramblin’ brewery farm on hops. on hops and Road could Road with Growing brewery look to Brewery substantial potatoes and production expand Farm financial barley too. further into backing Southern Operating a Ontario for Well working hops established brewery and production marketing potato chip and social factory media presence Essex Small scale New to the hop Developing Due to Deep South operation industry and Wheatley as increased Brewery with full will need to a destination demand, Farm control of perfect the for hops and market could growth and production craft beer become processing process. enthusiasts flooded with of hops. new
Local Market According to Mom and Hop's Ontario Brewer's Directory there are 143 microbreweries in Ontario and the Ontario Hop Growers Association has 31 registered hop farms. However, there is only one other brewery farm in La Salette, Ontario. Since the implementation of the Niagara College Brewmaster's program there has also been an influx of new breweries and brewpubs across the province. Essex Deep South Brewery Farm will target these start-up breweries within the southern Ontario region and homebrew supply stores. They will also look to promote their farm as a destination for locals and craft beer enthusiasts to visit the hop yards during their tasting and beer purchase. Key Competitors / SWOT Analysis Strengths Weakness Opportunities Threats Doug Sinclair In operation for almost 2 years Strong working relationships with local brewpub Only grow 2 varieties of hops No specialized equipment for pelletizing or drying hops Deliver more hop varieties Produce a higher quality hop product by using a proper trellis system Doug Sinclair could undercut Essex Deep South Brewery Farm price points Ramblin’ Road Brewery Farm Large brewery farm with substantial financial backing Well established marketing and social media presence Lack of focus on hops. Growing potatoes and barley too. Operating a working brewery and potato chip factory Focus solely on hops and brewery production Ramblin’ Road could look to expand further into Southern Ontario for hops production Essex Deep South Brewery Farm Small scale operation with full control of growth and processing of hops. New to the hop industry and will need to perfect the production process. Developing Wheatley as a destination for hops and craft beer enthusiasts Due to increased demand, market could become flooded with new