The draft ‘Dublin Definitions’ recognises that public relations is the management function managing the relationship between people, organization, or communities and their context for managing either stability or change. The definition uses “No man or woman is an island” as a touchstone in its definition. From philosophy, the work of Aristotle, recognizing how the ethos, the character of a person, and its kairos, the timing and context for their communication, are just as important as their logos, their facts, or pathos, their emotional appeal in any communication. The definition integrates advising on brand character and your context in its actions and outcomes, particularly for reputation, influence and word-of-mouth. From marketing communications, writers like Seth Godin on ‘Idea viruses’ or Stephen Waddington on ‘Brand vandals’ on how word of mouth communications and brand reputation can be managed in a new era of digital communications. The ‘Dublin Definitions’ is meme-friendly, with an easy to pass-on statement, featuring an inspiring call to action. If it was printed on a T-shirt it would probably say: Public Relations is born out of the need to earn trust through what you do, say, and what others say about you. Because no one is an island. Conversation points: Do you agree or disagree with any of the seven advantages? What ways can you make the thinking grow? What’s missing? What needs to be added? Is there a better alternative to the draft Dublin Definitions? Part Three - It needs you in order to grow. Join the Dublin Conversation The anthropologist Margaret Mead once observed, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” The example of the Public Relations Society of America (PRSA) whose efforts to create a new definition of public relations demonstrate why a bottom-up approach is needed to address the question of new thinking, theory and definitions within communications.
The draft ‘Dublin Definitions’ recognises that public relations is the management function managing the relationship between people, organization, or communities and their context for managing either stability or change. The definition uses “No man or woman is an island” as a touchstone in its definition. From philosophy, the work of Aristotle, recognizing how the ethos, the character of a person, and its kairos, the timing and context for their communication, are just as important as their logos, their facts, or pathos, their emotional appeal in any communication. The definition integrates advising on brand character and your context in its actions and outcomes, particularly for reputation, influence and word-of-mouth. From marketing communications, writers like Seth Godin on ‘Idea viruses’ or Stephen Waddington on ‘Brand vandals’ on how word of mouth communications and brand reputation can be managed in a new era of digital communications. The ‘Dublin Definitions’ is meme-friendly, with an easy to pass-on statement, featuring an inspiring call to action. If it was printed on a T-shirt it would probably say: Public Relations is born out of the need to earn trust through what you do, say, and what others say about you. Because no one is an island. Conversation points: Do you agree or disagree with any of the seven advantages? What ways can you make the thinking grow? What’s missing? What needs to be added? Is there a better alternative to the draft Dublin Definitions? Part Three - It needs you in order to grow. Join the Dublin Conversation The anthropologist Margaret Mead once observed, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” The example of the Public Relations Society of America (PRSA) whose efforts to create a new definition of public relations demonstrate why a bottom-up approach is needed to address the question of new thinking, theory and definitions within communications.