Digital content consumption 3.1 Digital behaviour among internet users aged 12+ across all content types The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content for each of the six content types. The of 4’ column is an aggregation across the four core ‘any content types and the of 6’ column is an aggregation across all six of ‘any the content types (for example, if someone downloaded and streamed both music and movies they would be counted only once within the overall proportion). As noted in the research overview, significant increases from 2015 to 2016 are in green text and significant decreases are in red text. Table 3.1.1: Digital behaviour in the last 3 months among internet users aged 12+ all content types – 2016 2016 2015 2015 2016 2016 2015 2015 2015 2016 2015 2016 2016 2015 4 6 4 6 2015 2016 of of of of games games TV TV Music Music software Movies Movies software Any E-books Any Any Any PC PC Video Base: All internet users 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 12+ Download 10% 19% 17% 18% 16% 12% 17% 16% 50% 47% Stream/ 34% 33% 13% 12% 10% 16% 15% 57% 60% access Download 15% 62% 15% 14% 23% 21% 65% 66% or stream Share 5% 7% 2% 3% 4% 4% 4% 4% 8% 11% 2% 2% 2% 3% 9% 12% Download stream or 16% 62% 15% 14% 23% 21% 65% 66%
Digital content consumption 3.1 Digital behaviour among internet users aged 12+ across all content types The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content for each of the six content types. The ‘any of 4’ column is an aggregation across the four core content types and the ‘any of 6’ column is an aggregation across all six of the content types (for example, if someone downloaded and streamed both music and movies they would be counted only once within the overall proportion). As noted in the research overview, significant increases from 2015 to 2016 are in green text and significant decreases are in red text. Table 3.1.1: Digital behaviour in the last 3 months among internet users aged 12+ – all content types Music 2015 Music 2016 games 2015 Video games 2016 Movies 2015 Movies 2016 TV 2015 TV 2016 Any of 4 2015 Any of 4 2016 E-books 2015 2016 PC software 2015 PC software 2016 Any of 6 2015 Any of 6 2016 Base: All internet users 12+ 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 2,607 2,387 Download 10% 19% 17% 18% 16% 12% 17% 16% 50% 47% Stream/ access 34% 33% 13% 12% 10% 16% 15% 57% 60% Download or stream 15% 62% 15% 14% 23% 21% 65% 66% Share 5% 7% 2% 3% 4% 4% 4% 4% 8% 11% 2% 2% 2% 3% 9% 12% Download stream or 16% 62% 15% 14% 23% 21% 65% 66%