PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Allocated Responsible Area Indicator/ Information Targets Budget Business Measure For R’000 Unit 2016/17 Quarterly Milestone 1st 2nd 3rd 4th 2.9 Per market Conducted 2.9.1 1 x fieldwork 1 x fieldwork 1 x fieldwork 1 x fieldwork 1400 Implement fieldwork and fieldwork in Conduct and fieldwork and and fieldwork and Marketing strategic fieldwork Kenya, Ghana, fieldwork in report. fieldwork report. fieldwork and Comms ‘South Africa reports. Nigeria the report. report. Inc.’ research (2014/15), and continent. 1 x research 1 x research 1 x research programme. SA Inc. project fieldwork in note/report. 1 x research note/report. note/report. outputs: Angola, DRC, note/report. research notes, Senegal, Russia research (2015/16). reports. Conduct Domestic 2.9.2 Analysis and Fieldwork & Analysis and Fieldwork & 1500 Marketing domestic Research Perceptions Domestic dissemination of report. Dissemination report. and Comms research reports and Research. perceptions Q4 2015/16 of Q2. survey. analysis. research. findings. Review questionnaire & set sample.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Allocated Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 2.9 Implement strategic ‘South Africa Inc.’ research programme. Per market fieldwork and fieldwork reports. SA Inc. project outputs: research notes, research reports. Conducted fieldwork in Kenya, Ghana, Nigeria (2014/15), and fieldwork in Angola, DRC, Senegal, Russia (2015/16). 2.9.1 Conduct fieldwork in the continent. 1 x fieldwork and fieldwork report. 1 x research note/report. 1 x fieldwork and fieldwork report. 1 x research note/report. 1 x fieldwork and fieldwork report. 1 x research note/report. 1 x fieldwork and fieldwork report. 1 x research note/report. 1400 Marketing and Comms Conduct domestic research survey. Research reports and analysis. Domestic Perceptions Research. 2.9.2 Domestic perceptions research. Analysis and dissemination of Q4 2015/16 findings. Review questionnaire & set sample. Fieldwork & report. Analysis and Dissemination of Q2. Fieldwork & report. 1500 Marketing and Comms