Insofar as the addressee knows that the enunciator has such intentions, he/she will also use this principle in his/her perception. This principle works as follows: the addressee initially assumes that all ostensive stimuli given by the enunciator have optimal relevance to a communicative intention. Once the addressee perceives that a certain stimulus has to do with his/her context, he/she accepts it as suitable to proceed. Then, he/she makes several hypotheses and inferences as a way to find the communicative intention given to him/her with the minimum of processing effort. If an inference proves to be successful, he/she does not look for other hypotheses any more. However, if it requires too much effort to find a contextual relevance by which a communicative intention has to be hypothesized and inferred, the addressee may not proceed with the utterance. Thus, the principle of relevance works in the interaction of ‘contextual with effect’ ‘processing effort’. This principle persuasively illustrates the way of processing information in the concept of inference. The enunciator [author] abides by this principle to make the purposeful utterance to be relevant to the context, while the addressee [audience] uses it to addressee’s make inferences correctly in response to the message of the enunciator. Of course, this is just a type of empirical belief in which the enunciator and addressee have regarding each other’s strategies of processing information. However, due to its rationality, it is arguably a common principle of processing information in cognitive psychology. Transformational Generative Grammar. Along with the principle of Generative relevance, Chomsky’s ‘Transformational offers another valuable answer to the question of how the filmmaker and the Grammar’
Insofar as the addressee knows that the enunciator has such intentions, he/she will also use this principle in his/her perception. This principle works as follows: the addressee initially assumes that all ostensive stimuli given by the enunciator have optimal relevance to a communicative intention. Once the addressee perceives that a certain stimulus has to do with his/her context, he/she accepts it as suitable to proceed. Then, he/she makes several hypotheses and inferences as a way to find the communicative intention given to him/her with the minimum of processing effort. If an inference proves to be successful, he/she does not look for other hypotheses any more. However, if it requires too much effort to find a contextual relevance by which a communicative intention has to be hypothesized and inferred, the addressee may not proceed with the utterance. Thus, the principle of relevance works in the interaction of ‘contextual effect’ with ‘processing effort’. This principle persuasively illustrates the way of processing information in the concept of inference. The enunciator [author] abides by this principle to make the purposeful utterance to be relevant to the addressee’s context, while the addressee [audience] uses it to make inferences correctly in response to the message of the enunciator. Of course, this is just a type of empirical belief in which the enunciator and addressee have regarding each other’s strategies of processing information. However, due to its rationality, it is arguably a common principle of processing information in cognitive psychology. Transformational Generative Grammar. Along with the principle of relevance, Chomsky’s ‘Transformational Generative Grammar’ offers another valuable answer to the question of how the filmmaker and the