SCHEDULE FOR THE MARKETING PLAN Wood Chapter Topic Class Wood Marshall & Johnston Chapter Topic Marketing Plan Assignments Period Chap 1 1 & 1 Marketing in Today’s Start the process of selecting (4/25) 2 the product or service for your Global Business marketing plan. Elements of Marketing Strategy & Planning 2 2 2 (cont.) Elements of Value proposition, Analyzing the (5/2) Marketing Strategy & current situation (Competitive Planning information and environmental CRM & Marketing Metrics scanning) 3 Managing Marketing Initial marketing research; demand 4 Information forecasted and target market selections 3 5 3 Understanding Customers: Definitive data on the consumer for (5/9) Business-to Consumer the product/ service including 6 Markets demographic and other pertinent Understanding Customers: information. Business-to-Business MARKETING PLAN PROPOSAL IS DUE Markets 4 7 4, 5 Segmentation, Target Specific market segmentation, (5/16) Marketing, Positioning targeting, and positioning. 5 EXAM (Text Chapters 1-7) (6:30-9:30) Closed Book, Closed (5/23) ( Wood Notes Chapters 1-5) 6 8 6 The Product Experience: Develop Product and Brand Strategy (6/6) Building the Brand 7 9 6 The Product Experience: Develop Product and Brand Strategy (6/13) Product and Service Strategy 10 7 Managing Pricing Decisions Developing Pricing Strategy. STATUS REPORT DUE 9 11 8 Managing Marketing Developing Channel & Logistic (6/27) Channels & the Supply Strategy Chain 12 Point of Customer Interface: Bricks and Clicks 10 13 9 Integrated Marketing Developing Marketing Communications (7/5) Communications: and Influence Strategy Promotional Strategy, Advertising, Sales Promotion, and Public Relations 11 14 10 Integrated Marketing Planning Metrics & Implementing (7/11) Communications: Personal Control Selling, Direct Marketing, and Interactive Marketing Planning Metrics &
SCHEDULE FOR THE MARKETING PLAN Class Period Wood Chap Marshall & Johnston Chapter Topic Wood Chapter Topic Marketing Plan Assignments 1 (4/25) 1 & 2 1 Marketing in Today’s Global Business Elements of Marketing Strategy & Planning Start the process of selecting the product or service for your marketing plan. 2 (5/2) 2 3 4 2 (cont.) Elements of Marketing Strategy & Planning CRM & Marketing Metrics Managing Marketing Information Value proposition, Analyzing the current situation (Competitive information and environmental scanning) Initial marketing research; demand forecasted and target market selections 3 (5/9) 5 6 3 Understanding Customers: Business-to Consumer Markets Understanding Customers: Business-to-Business Markets Definitive data on the consumer for the product/ service including demographic and other pertinent information. MARKETING PLAN PROPOSAL IS DUE 4 (5/16) 7 4, 5 Segmentation, Target Marketing, Positioning Specific market segmentation, targeting, and positioning. 5 (5/23) EXAM (Text Chapters 1-7) ( Wood Chapters 1-5) (6:30-9:30) Closed Book, Closed Notes 6 (6/6) 8 6 The Product Experience: Building the Brand Develop Product and Brand Strategy 7 (6/13) 9 6 The Product Experience: Product and Service Strategy Develop Product and Brand Strategy 10 7 Managing Pricing Decisions Developing Pricing Strategy. STATUS REPORT DUE 9 (6/27) 11 12 8 Managing Marketing Channels & the Supply Chain Point of Customer Interface: Bricks and Clicks Developing Channel & Logistic Strategy 10 (7/5) 13 9 Integrated Marketing Communications: Promotional Strategy, Advertising, Sales Promotion, and Public Relations Developing Marketing Communications and Influence Strategy 11 (7/11) 14 10 Integrated Marketing Communications: Personal Selling, Direct Marketing, and Interactive Marketing Planning Metrics & Planning Metrics & Implementing Control