Location Very shallow and weak and not Creative and interesting, come from comprehensive strategically driven from overall discussion the analysis Overall /5 No theory to Basic A complete Complete, utilises Theory used to justify and support recommendations with recommendation for theory, linked to the support recommendations recommendations some relevance to the all aspects of product objectives, possible Linked to objectives and – Not linked to analysis, however no and uses theory to to implement overall discussion contribution objectives theory used to justify support Possible to implement – Very shallow and weak and not Creative and interesting, doesn’t come from comprehensive strategically driven from overall discussion the analysis Budget /5 Not present, or very Presented with no Discussion indicates Well explained, Excellent budget – poorly presented discussion where the costs justified and justified, well presented, come from presented. Relevant relevant to the objectives Presentation /5 Not professionally Utilises headings and Utilises of Professionally Professionally presented, presented. Poor table of contents contents, headings, presented and flowing well. of report structure, bad diagrams. Logical flowing well. No or odd structure paragraphing flow and clearly Headings and TOC in the document. presented used. Headings used, and sections clearly explained Depth of /15 No reference list References not An indication of References Excellent research Reference list integrated throughout integration of the integrated and conducted. analysis and incorrectly research, but be applicable to the Thorough research, and research & formatted Reference list has enhanced. topic. interesting and applicable referencing errors eg. Web to the topic. Bibliography references may not be Reference list Reference list and Discussion of the research instead of a properly done, or intext correctly formatting intext references are in well with the plan, reference list referencing may be correctly formatted. and makes sense. ignored Is well explained, Chunks of data References are referenced, and included, but no appropriate for the discussed, and has an reference for this topic implication. Reference list and in text references are correctly Research not formatted. properly integrated and serves no real purpose to the plan
Location Very shallow and come from overall discussion weak and not comprehensive Creative and interesting, strategically driven from the analysis Overall – contribution /5 No theory to support recommendations Not linked to objectives Very shallow and doesn’t come from overall discussion Basic recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Budget /5 Not present, or very poorly presented Presented with no discussion Discussion indicates where the costs come from Well explained, justified and presented. Relevant to the objectives Excellent budget – justified, well presented, relevant Presentation of report /5 Not professionally presented. Poor structure, bad paragraphing Utilises headings and table of contents Utilises of contents, headings, diagrams. Logical flow and clearly presented Professionally presented and flowing well. Headings and TOC used. Professionally presented, flowing well. No or odd structure in the document. Headings used, and sections clearly explained Depth of analysis and research & referencing /15 No reference list Reference list incorrectly formatted Bibliography instead of a reference list Chunks of data included, but no reference for this Research not properly integrated and serves no real purpose to the plan References not integrated throughout Reference list has errors eg. Web references may not be properly done, or intext referencing may be ignored An indication of integration of the research, but be enhanced. Reference list correctly formatting References integrated and applicable to the topic. Reference list and intext references are correctly formatted. References are appropriate for the topic Excellent research conducted. Thorough research, and interesting and applicable to the topic. Discussion of the research in well with the plan, and makes sense. Is well explained, referenced, and discussed, and has an implication. Reference list and in text references are correctly formatted.