Media Strategy 2014 Media Strategy Activities Cost ($) Target Monitoring Success indicators Date method Online Increase brand awareness to Place banner ads on key sites Click throughs Registrations / advertising non-members and generate [The Age online] that responses to Click through rate traffic to website. promote events, discounts promotions and Website traffic and freebies aimed at offers identified target markets. Website Generate traffic to website Increase ranking on Google Click throughs Enquiries through Google search results search results to at least Click through rate and promotional activities. third result on page 1. Website traffic Blog: Promote and reinforce the Present relevant topics for Comments / Likes / Response to blog Updated weekly expert knowledge base of discussion that focus on new Links ABMN employees and and emerging trends, consultants. practices and technologies for specific industries/professions.
Media Strategy 2014 Media Strategy Activities Cost ($) Target Date Monitoring method Success indicators Online advertising Increase brand awareness to non-members and generate traffic to website. Place banner ads on key sites [The Age online] that promote events, discounts and freebies aimed at identified target markets. Click throughs Click through rate Website traffic Registrations / responses to promotions and offers Website Generate traffic to website through Google search results and promotional activities. Increase ranking on Google search results to at least third result on page 1. Click throughs Click through rate Website traffic Enquiries Blog: Updated weekly Promote and reinforce the expert knowledge base of ABMN employees and consultants. Present relevant topics for discussion that focus on new and emerging trends, practices and technologies for specific industries/professions. Comments / Likes / Links Response to blog