2 Perceptions and Advocacy One posting Self-test quiz Main findings from the research on perceptions of Graded quiz libraries and librarians. Differences between insider and outsider perceptions. Significant gaps in the user knowledge of library services and funding. The economic and social impact of libraries on their communities. Guests include: Stephen Abram, Ken Haycock, Mary Ann Mavrinac, Mark Robertson, Sarah Thomas 3 Influence and Relationships Self-test quiz Required Posting: What it means to be the graded “at table” Nature and significance of relationships in advocacy posting universal principles of influence Robert Cialdini’s six The importance of being well-connected and proactive in the community. of the the role of Connectors, Gladwell’s “law few”: Mavens, and Salesmen in advancing ideas and movements. Guests include: Barbara Band, Ken Haycock, Joanne Gard Marshall, Cheryl Stenström, Linda Cook, Huw Williams Self-test quiz 4 Strategy and Communication Graded quiz Characteristics of a strategic perspective in advocacy One posting Barriers and deterrents to advocacy Importance of identifying key messages and framing the narrative Principles of media relations, including interviews and controversies Guests include: Nancy Kranich, Mary Ann Mavrinac, Huw Williams 5 Planning and Implementation Self-test quizzes Graded quiz One posting Prerequisites to planning Planning steps: objectives, targets, strategies, communication, evaluation Roles in advocacy Guests include: Mary Ann Mavrinac, Victoria Owen, Huw
2 Perceptions and Advocacy Main findings from the research on perceptions of libraries and librarians. Differences between insider and outsider perceptions. Significant gaps in the user knowledge of library services and funding. The economic and social impact of libraries on their communities. Guests include: Stephen Abram, Ken Haycock, Mary Ann Mavrinac, Mark Robertson, Sarah Thomas One posting Self-test quiz Graded quiz 3 Influence and Relationships What it means to be “at the table” Nature and significance of relationships in advocacy Robert Cialdini’s six universal principles of influence The importance of being well-connected and proactive in the community. Gladwell’s “law of the few”: the role of Connectors, Mavens, and Salesmen in advancing ideas and movements. Guests include: Barbara Band, Ken Haycock, Joanne Gard Marshall, Cheryl Stenström, Linda Cook, Huw Williams Self-test quiz Required Posting: graded posting 4 Strategy and Communication Characteristics of a strategic perspective in advocacy Barriers and deterrents to advocacy Importance of identifying key messages and framing the narrative Principles of media relations, including interviews and controversies Guests include: Nancy Kranich, Mary Ann Mavrinac, Huw Williams Self-test quiz Graded quiz One posting 5 Planning and Implementation Prerequisites to planning Planning steps: objectives, targets, strategies, communication, evaluation Roles in advocacy Guests include: Mary Ann Mavrinac, Victoria Owen, Huw Self-test quizzes Graded quiz One posting