302]. Mason, OH: Thomson South-Western Longenecker, J.G., Moore, C.W., Petty, J.W., & Palich, L.E. (2006). Small business management: An entrepreneurial emphasis (13th ed.) [pp. 154-155, Mason, OH: Thomson South-Western. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Basic marketing: A marketing strategy planning approach (16th ed.) [pp. 579-584]. Boston: McGraw-Hill/Irwin. Software/ Business Toolkit. (1995-2011). Marketing goals and objectives. Retrieved Owner’s Online April 19, 2011, from Front Page Public Relations. (1989-2011). Creating marketing goals and objectives. Retrieved April 19, 2011, from Invisible CMO. (n.d.). the difference between goals, objectives, strategy What’s and tactics? Retrieved April 19, 2011, from Oakes, S. (n.d.). How to set marketing objectives easily. Retrieved April 19, 2011, from SmallBusinessNotes.com. (n.d.). Marketing plan: Marketing objectives and strategies. Retrieved April 18, 2011, from The Chartered Institute of Marketing. (n.d.). Write your marketing plan: Your Retrieved April 19, 2011, from marketing objectives. tutor2u. (n.d.). Marketing planning: Setting marketing objectives. Retrieved April 19, 2011, from Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions Knowledge/ Skill Statement Instructional Market Planning Area Performance Employ marketing-information to develop a marketing plan. Element Performance Select marketing metrics (MP:016) Indicator 5.06 D Level Manager SCANS Information 5, 7; Systems 15, 17; Basic Skills 1-3, 5-6; Thinking Skills 8, 12; Personal Qualities 13 21st Century Critical Thinking and Problem Solving 1-3; Communication and Collaboration 1; Information Literacy 1; Productivity and Accountability 1 Skills Objectives a. Define the following terms: marketing metrics, marketing dashboard, navigational, and evaluative. b. Explain reasons for selecting and using marketing metrics.
302]. Mason, OH: Thomson South-Western Longenecker, J.G., Moore, C.W., Petty, J.W., & Palich, L.E. (2006). Small business management: An entrepreneurial emphasis (13th ed.) [pp. 154-155, Mason, OH: Thomson South-Western. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Basic marketing: A marketing strategy planning approach (16th ed.) [pp. 579-584]. Boston: McGraw-Hill/Irwin. Software/ Online Business Owner’s Toolkit. (1995-2011). Marketing goals and objectives. Retrieved April 19, 2011, from Front Page Public Relations. (1989-2011). Creating marketing goals and objectives. Retrieved April 19, 2011, from Invisible CMO. (n.d.). What’s the difference between goals, objectives, strategy and tactics? Retrieved April 19, 2011, from Oakes, S. (n.d.). How to set marketing objectives easily. Retrieved April 19, 2011, from SmallBusinessNotes.com. (n.d.). Marketing plan: Marketing objectives and strategies. Retrieved April 18, 2011, from The Chartered Institute of Marketing. (n.d.). Write your marketing plan: Your marketing objectives. Retrieved April 19, 2011, from tutor2u. (n.d.). Marketing planning: Setting marketing objectives. Retrieved April 19, 2011, from Knowledge/ Skill Statement Understands the concepts, systems, and tools needed to gather, access, synthesize, evaluate, and disseminate information for use in making business decisions Instructional Area Market Planning Performance Element Employ marketing-information to develop a marketing plan. Performance Indicator Select marketing metrics (MP:016) 5.06 D Level Manager SCANS Information 5, 7; Systems 15, 17; Basic Skills 1-3, 5-6; Thinking Skills 8, 12; Personal Qualities 13 21st Century Skills Critical Thinking and Problem Solving 1-3; Communication and Collaboration 1; Information Literacy 1; Productivity and Accountability 1 Objectives a. Define the following terms: marketing metrics, marketing dashboard, navigational, and evaluative. b. Explain reasons for selecting and using marketing metrics.