Publish mylink content about survey with link to website landing page Mid-November 2016 Review of department and MPU Comms draft/ ABARES review websites to identify key pages to promote/link to survey Publish Mid-November 2016 Develop digital engagement pack + Comms draft/ ABARES review electronic flyer Early-December 2016 1st email to stakeholders Industry stakeholders Raise awareness and get ABARES draft/ approve + stakeholders on board with distribute /Comms QA survey + scope out demand for printed poster+ distribute digital engagement packs/flyer Mid-December 2016 Develop social media content Comms draft/ ABARES review schedule/ social media stakeholder mapping Dec/January 2017 (TBC) Biosecurity Matters article Industry stakeholders Raise awareness of survey ABARES provide content and clearance. Comms draft/ manage publication. Early-January 2017 Design + print/mail out A3 poster Comms draft/ ABARES review/ ABAREs develop mailing list+ distribution /comms manage production Late-January 2017 Activate online survey ABARES / comms assist with QA/testing Late- January (2 days 2nd email to stakeholders + digital Industry stakeholders Notifying survey will open soon ABARES draft/ approve + before survey opens) engagement pack distribute /Comms QA 2017 1 February (survey open) Departmental social posts Recreational boaties Comms and media unit draft/ Announcing survey open manage publication. ABARES review
Publish mylink content about survey with link to website landing page Mid-November 2016 Review of department and MPU websites to identify key pages to promote/link to survey Publish Comms draft/ ABARES review Mid-November 2016 Develop digital engagement pack + electronic flyer Comms draft/ ABARES review Early-December 2016 1st email to stakeholders Industry stakeholders Raise awareness and get stakeholders on board with survey + scope out demand for printed poster+ distribute digital engagement packs/flyer ABARES draft/ approve + distribute /Comms QA Mid-December 2016 Develop social media content schedule/ social media stakeholder mapping Comms draft/ ABARES review Dec/January 2017 (TBC) Biosecurity Matters article Industry stakeholders Raise awareness of survey ABARES provide content and clearance. Comms draft/ manage publication. Early-January 2017 Design + print/mail out A3 poster Comms draft/ ABARES review/ ABAREs develop mailing list+ distribution /comms manage production Late-January 2017 Activate online survey ABARES / comms assist with QA/testing Late- January (2 days before survey opens) 2017 2nd email to stakeholders + digital engagement pack Industry stakeholders Notifying survey will open soon ABARES draft/ approve + distribute /Comms QA 1 February (survey open) Departmental social posts Recreational boaties Announcing survey open Comms and media unit draft/ manage publication. ABARES review