11 Which of the following are considerations” for channel strategy? “internal a. control b. media c. directors d. reinforcement e. none of the above 12 Which of the following are considerations” for channel strategy? “external a. directors b. marketing c. intermediaries d. media e. none of the above 13 Which of the following factors are typical in a IMC strategy? “pull” a. one way influence flow b. brand involvement c. company targeted media d. brand appeal in stores e. none of the above 14 about structuring the sales process” informs the approach that a salesperson plans in contacting “decisions prospects? a. sales process structure b. addressing objections c. making sales contact d. planning the presales approach e. none of the above 15. Which PR objective aims to public misperceptions”? “correct a. communicating values and information b. manage image c. conflict resolution d. community collaboration e. none of the 1. Which of the following sets of options are included in Marketing Plan “directions”? growth, marketing, resources maintenance, retrenchment goals, marketing, reinvention growth, maintenance, reinvention None of the above 2. Which of the following is NOT example of a direction plan objective? “financial” sales revenue profitability return on investment All of the above are direction plan objectives “marketing”
11 Which of the following are “internal considerations” for channel strategy? a. control b. media c. directors d. reinforcement e. none of the above 12 Which of the following are “external considerations” for channel strategy? a. directors b. marketing c. intermediaries d. media e. none of the above 13 Which of the following factors are typical in a “pull” IMC strategy? a. one way influence flow b. brand involvement c. company targeted media d. brand appeal in stores e. none of the above 14 “decisions about structuring the sales process” informs the approach that a salesperson plans in contacting prospects? a. sales process structure b. addressing objections c. making sales contact d. planning the presales approach e. none of the above 15. Which PR objective aims to “correct public misperceptions”? a. communicating values and information b. manage image c. conflict resolution d. community collaboration e. none of the 1. Which of the following sets of options are included in Marketing Plan “directions”? growth, marketing, resources maintenance, retrenchment goals, marketing, reinvention growth, maintenance, reinvention None of the above 2. Which of the following is NOT example of a “financial” direction plan objective? sales revenue profitability return on investment All of the above are “marketing” direction plan objectives