lists, other paid lists)? push-to-open. Online Marketing Do you want to drive DIY campaign Works well Low to traffic to your website or building with with Google moderate, an online event social and Analytics. but easily registration page? Easy controlled to identify with pre-set audiences with budgets. demo, geo and interest targeting. Social Media Does your audience use Relationship Easy to track Low, but social? Which sites? building. Event time What platforms are interest and consuming. available? Do you have registration. staff to commit to social? Content Marketing What resources are A natural fit for Serve content No cost, but already available that Extension. online and time you can repurpose? Do track link consuming. you enjoy creating clicks. original content? PR Do you have a Third-party, Harder to No cost for relationship with media? objective track unless unless Is the media supportive coverage is you count events and of Extension in your more credible. media materials county? Are you trying Strong reach. mentions or are needed. to raise awareness or article size. Some event educate? May impact materials web traffic available on positively. loan from Extension. Events Is the event well Face-to-face On-site data High. Event attended by your contact; collection materials audience? Are there opportunity to (sign-ups, and promos highly visible give something booth traffic, (some opportunities for a meaningful etc.). available on presence? away loan from Extension). Signage. Advertising Will the right people see In rural Monitor High. Costs your ad? Where/how do counties, source traffic vary. your key audiences traditional to website. consume info (specific media still has Re-targeting websites, social, merit. In urban opportunities publications, etc.)? counties, more with digital options exist. ads. Direct Mail; Fliers Do you have a mailing Local mail may Harder to Low to list? Can you buy one? get more track unless moderate. Is there a place to hand attention than you utilize a out fliers (and do you unfamiliar/junk dedicated
lists, other paid lists)? push-to-open. Online Marketing Do you want to drive traffic to your website or an online event registration page? DIY campaign building with social and Easy to identify audiences with demo, geo and interest targeting. Works well with Google Analytics. Low to moderate, but easily controlled with pre-set budgets. Social Media Does your audience use social? Which sites? What platforms are available? Do you have staff to commit to social? Relationship building. Event interest and registration. Easy to track Low, but time consuming. Content Marketing What resources are already available that you can repurpose? Do you enjoy creating original content? A natural fit for Extension. Serve content online and track link clicks. No cost, but time consuming. PR Do you have a relationship with media? Is the media supportive of Extension in your county? Are you trying to raise awareness or educate? Third-party, objective coverage is more credible. Strong reach. Harder to track unless you count media mentions or article size. May impact web traffic positively. No cost for unless events and materials are needed. Some event materials available on loan from Extension. Events Is the event well attended by your audience? Are there highly visible opportunities for a presence? Face-to-face contact; opportunity to give something meaningful away On-site data collection (sign-ups, booth traffic, etc.). High. Event materials and promos (some available on loan from Extension). Signage. Advertising Will the right people see your ad? Where/how do your key audiences consume info (specific websites, social, publications, etc.)? In rural counties, traditional media still has merit. In urban counties, more options exist. Monitor source traffic to website. Re-targeting opportunities with digital ads. High. Costs vary. Direct Mail; Fliers Do you have a mailing list? Can you buy one? Is there a place to hand out fliers (and do you Local mail may get more attention than unfamiliar/junk Harder to track unless you utilize a dedicated Low to moderate.