ETHOS PATHOS LOGOS Ethos - Ethical Appeals The source's credibility, the speaker's/author's authority Think: character, trust Key Question: trust “Do I this writer?” Pathos Emotional Appeals – The emotional or motivational appeals; vivid language, emotional language and numerous sensory details. Think: emotion Key Question: the “How is audience moved by this?” Logos Rational (Logical) Appeals – The logic used to support a claim; can also be the facts and statistics used to help support the argument. Think: logic Key Question: “What sense does it make?” Ethical Appeals (ethos) Emotional Appeals (pathos) Rational Appeals (logos) being competent/fair/authority fairness logical reasons trustworthiness love facts credibility pity case studies reliability …etc. statistics expert testimony experiments reliable sources greed analogies lust anecdotes revenge authority voices …etc.
ETHOS PATHOS LOGOS Ethos - Ethical Appeals The source's credibility, the speaker's/author's authority Think: character, trust Key Question: “Do I trust this writer?” Pathos – Emotional Appeals The emotional or motivational appeals; vivid language, emotional language and numerous sensory details. Think: emotion Key Question: “How is the audience moved by this?” Logos – Rational (Logical) Appeals The logic used to support a claim; can also be the facts and statistics used to help support the argument. Think: logic Key Question: “What sense does it make?” Ethical Appeals (ethos) Emotional Appeals (pathos) Rational Appeals (logos) being competent/fair/authority trustworthiness credibility reliability expert testimony reliable sources fairness love pity …etc. greed lust revenge …etc. logical reasons facts case studies statistics experiments analogies anecdotes authority voices