· Technology and social media are · Other companies may provide quicker becoming popular and preferred results methods of communication · Sustainable services? Will customers stay · A supervised weight with us after they’ve lost weight for their loss/lifestyle improvement service wedding? · Our convenient online nutrient · Gyms database, allows customers to send · Other weight loss programs us their diets and we do the · Diet pills/supplements that advertise FAST analysis, tracking for them weight loss · Creative advertising using our brand name, and pictures from successful couples · Hire more RDs to join our business to attain more clients and the same quality, can expand the business nationwide by doing so · Our advertising market will most likely be different as well (i.e.- Bridal shops, maybe wedding expos) Market Research Results Most Americans want to get married, but research shows that people are getting married at a later age (late 20s to mid 30s) nowadays compared to about 10 years ago, where people were getting married in their early to mid 20s. So focusing our marketing on the optimal age range of when most Americans are getting married would be beneficial. A Cornell study found that weight loss is on the minds of more than 70% of More than of them used drastic weight loss methods such as fasting and ⅓ skipping meals to achieve their goal wedding day weight. Based on the research, there is definitely a need for our business in the market. We should be marketing our healthy weight loss regime and how it is enjoyable. More than half of the brides-to-be in an Australian research study intended to exercise and follow a eating plan” prior to their wedding. More than 35% “healthy planned to cut out fat and carbohydrates from their diets (more research showing how brides-to-be try to lose weight in an unhealthy way/without the right knowledge). The average amount of wanted weight loss was 18 lbs. before the big day. From this study, its obvious that weight loss/appearance is important to and that knowledge is needed in the area of healthy weight loss methods.
· Technology and social media are becoming popular and preferred methods of communication · A supervised weight loss/lifestyle improvement service · Our convenient online nutrient database, allows customers to send us their diets and we do the analysis, tracking for them · Creative advertising using our brand name, and pictures from successful couples · Hire more RDs to join our business to attain more clients and the same quality, can expand the business nationwide by doing so · Our advertising market will most likely be different as well shops, maybe wedding expos) · Other companies may provide quicker results · Sustainable services? Will customers stay with us after they’ve lost weight for their wedding? · Gyms · Other weight loss programs · Diet pills/supplements that advertise FAST weight loss Market Research Results Most Americans want to get married, but research shows that people are getting married at a later age (late 20s to mid 30s) nowadays compared to about 10 years ago, where people were getting married in their early to mid 20s. So focusing our marketing on the optimal age range of when most Americans are getting married would be beneficial. A Cornell study found that weight loss is on the minds of more than 70% of More than ⅓ of them used drastic weight loss methods such as fasting and skipping meals to achieve their goal wedding day weight. Based on the research, there is definitely a need for our business in the market. We should be marketing our healthy weight loss regime and how it is enjoyable. More than half of the brides-to-be in an Australian research study intended to exercise and follow a “healthy eating plan” prior to their wedding. More than 35% planned to cut out fat and carbohydrates from their diets (more research showing how brides-to-be try to lose weight in an unhealthy way/without the right knowledge). The average amount of wanted weight loss was 18 lbs. before the big day. From this study, its obvious that weight loss/appearance is important to and that knowledge is needed in the area of healthy weight loss methods. (i.e.- Bridal