Week Activity Scheduled Activity Details Core Reading + Additional Learning Outcomes Student Preparation Type Contact Reading + Practice Material for Tutorial Hours Week 01 HOLIDAY Monday Lecture 3 hr April 06 Tutorial 1hr Tuesday Lecture 3 hr Company and Marketing Strategy: Partnering to Build Customer Chapter 2 Able to describe directed reading from April 07 Relationships elements of chapter marketing mix (for all tutorial Able to discuss sessions how to design business Tutorial 1hr Company and Marketing Strategy: Partnering to Build Customer portfolios and Relationships: Discussing the concepts develop growth strategies Understand importance of unique selling Wednesday Lecture 3 hr The Marketing Environment Chapter 3 Describe major directed reading from April 08 trends and forces chapter shaping (for all tutorial marketing sessions landscape Tutorial 1hr The Marketing Environment: Discussing the concepts Thursday Lecture 3 hr Managing Marketing Information Chapter 4 Explain the directed reading from April 09 importance of chapter information about (for all tutorial customers, sessions markets and companies Tutorial 1hr Managing Marketing Information: Discussing the concepts Define a marketing information system
Week Activity Type Scheduled Contact Hours Activity Details Core Reading + Additional Reading + Practice Material Learning Outcomes Student Preparation for Tutorial Week 01 Monday April 06 Lecture 3 hr HOLIDAY Tutorial 1hr Tuesday April 07 Lecture 3 hr Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 2 Able to describe elements of marketing mix Able to discuss how to design business portfolios and develop growth strategies Understand importance of unique selling directed reading from chapter (for all tutorial sessions Tutorial 1hr Company and Marketing Strategy: Partnering to Build Customer Relationships: Discussing the concepts Wednesday April 08 Lecture 3 hr The Marketing Environment Chapter 3 Describe major trends and forces shaping marketing landscape directed reading from chapter (for all tutorial sessions Tutorial 1hr The Marketing Environment: Discussing the concepts Thursday April 09 Lecture 3 hr Managing Marketing Information Chapter 4 Explain the importance of information about customers, markets and companies Define a marketing information system directed reading from chapter (for all tutorial sessions Tutorial 1hr Managing Marketing Information: Discussing the concepts