Table 5 Legitimacy: organizational impression management for the formation of organizational identity Actions Legitimacy Portfolio Financial Public Firm Partner Target Typical Quotes Product Media Source Consequences Consequences Relationship Development Exposure Management Sunyard ICBC Other Partner In 1996, Regularly Press Reinforced the Gained revenue Mr. Goo has a very customers legitimacy launched the visited ICBC coverage relationship with mainly from good relationship Document and of product ICBC. providing with ICBC and Processing established a innovation Development of multiple visits ICBC and System for business for ICBC additional products for other VIP clients ICBC relationship in SINA ICBC and also regularly every by product (big four ties. partially from year. (General . supply. Portal some other Manager, R&D In 1999, Web in regional banks. Center) launched China) We made ICBC as our Call Center Press benchmarking Management coverage clients for some System at of reason. Because the ICBC Huaqiang product we Zhejiang Goo and provided for ICBC
Table 5 Legitimacy: organizational impression management for the formation of organizational identity Firm Partner Target Legitimacy Source Actions Portfolio Consequences Financial Consequences Typical Quotes Product Development Public Relationship Management Media Exposure Sunyard ICBC Other customers Partner legitimacy In 1996, launched the Document Processing System for ICBC In 1999, launched Call Center Management System at ICBC Zhejiang Regularly visited ICBC and established a business relationship by product supply. Press coverage of product innovation for ICBC in SINA (big four Portal Web in China) Press coverage of Huaqiang Goo and Reinforced the relationship with ICBC. Development of additional ties. Gained revenue mainly from providing multiple products for ICBC and also partially from some other regional banks. Mr. Goo has a very good relationship with ICBC and visits ICBC and other VIP clients regularly every year. (General Manager, R&D Center) We made ICBC as our benchmarking clients for some reason. Because the product we provided for ICBC .