F5. Layers of London Social media Benefits to People: People learn Active Facebook Staff time/ Ongoing One post a week for the duration of the Screen shots Facebook page providing users, about facets of London’s history page with 3000 volunteer project. snippets of user especially that they might never have come members by the time. contributions on Layers. younger across in an informal way through end of the HLF audiences photos, and videos. Different users project Project Interesting snippets of learn from each other from various Administrator information found on contributions. to oversee. Layers are shared on Facebook via project Benefits to Communities: team, and volunteers. Facebook page creates links between users, creating an online community that can develop a stronger sense of identity. Benefits to Heritage: Heritage reaches wider audiences who do not naturally engage with Layers. It is therefore better understood, appreciated, documented and interpreted. F6. London Online General Benefits to People: Layers of London Project Ongoing 9 articles/ reports over the course of the PDFs/web Networks (Londonist, London and projects that Manager project’s lifetime, showcasing different links of Time Out, etc.) Interested People will learn about different use Layers of aspects of the project to non-specialist articles and audiences types of heritage through material London will be Public audiences. interviews Layers publicises new who may not presented contextually and written featured in Engagement community projects via know about to appeal to a specialist metropolitan Officer these networks with the Layers of audience. People will be online newspapers aim of attracting public London. encouraged to explore their locale. and websites over Volunteer attention, not just to the course of the and Outreach discrete projects but to Benefits to Communities: project lifetime. Engagement the website as a whole. Communities will develop a greater Manager. sense of pride in their identities in Community events (such seeing information shared with as MOLA-led workshops other people within the context of and LMA talks and London. workshops) are publicised to a broad non-specialist Benefits to Heritage: audiences through these online platforms. The very notion of community heritage will be shared broadly, encouraging other groups to take action to document and share their own heritage. G. Project G1. External evaluator to --- Project is periodically assessed External evaluator Project Kick Off Four evaluation workshops that bring Hard and Evaluation assess project against thereby enabling effective project To develop an Manager to Evaluation together a representative range of soft copies of activity plan targets and assessment and ensure that Workshop partners and contributors to this project the reports.
F5. Layers of London Facebook page providing snippets of user contributions on Layers. Interesting snippets of information found on Layers are shared on Facebook via project team, and volunteers. Social media users, especially younger audiences Benefits to People: People learn about facets of London’s history that they might never have come across in an informal way through photos, and videos. Different users learn from each other from various contributions. Benefits to Communities: Facebook page creates links between users, creating an online community that can develop a stronger sense of identity. Benefits to Heritage: Heritage reaches wider audiences who do not naturally engage with Layers. It is therefore better understood, appreciated, documented and interpreted. Active Facebook page with 3000 members by the end of the HLF project Staff time/ volunteer time. Project Administrator to oversee. Ongoing One post a week for the duration of the project. Screen shots F6. London Online Networks (Londonist, Time Out, etc.) Layers publicises new community projects via these networks with the aim of attracting public attention, not just to discrete projects but to the website as a whole. Community events (such as MOLA-led workshops and LMA talks and workshops) are publicised to a broad non-specialist audiences through these online platforms. General London Interested audiences who may not know about Layers of London. Benefits to People: People will learn about different types of heritage through material presented contextually and written to appeal to a specialist audience. People will be encouraged to explore their locale. Benefits to Communities: Communities will develop a greater sense of pride in their identities in seeing information shared with other people within the context of London. Benefits to Heritage: The very notion of community heritage will be shared broadly, encouraging other groups to take action to document and share their own heritage. Layers of London and projects that use Layers of London will be featured in metropolitan online newspapers and websites over the course of the project lifetime. Project Manager Public Engagement Officer Volunteer and Outreach Engagement Manager. Ongoing 9 articles/ reports over the course of the project’s lifetime, showcasing different aspects of the project to non-specialist audiences. PDFs/web links of articles and interviews G. Project Evaluation G1. External evaluator to assess project against activity plan targets and --- Project is periodically assessed thereby enabling effective project External evaluator To develop an assessment and Project Manager to ensure that Kick Off Evaluation Workshop Four evaluation workshops that bring together a representative range of partners and contributors to this project Hard and soft copies of the reports.