Appendices Appendix 1: Situational analysis external environment – Influence External Environment Threat (1-10) ECONOMIC: Yes 9 Stage of the economic cycle Yes 5 Current interest rate Yes 7 Average disposable income DEMOGRAPHIC Yes 9 Population growth and make-up Yes 8 Family structure Yes 9 Geographic distribution Yes 7 Level of education TECHNOLOGY: Innovations in the manufacturing process Technological developments (substitute Yes 7 products) SOCIAL/CULTURAL Corporate social responsibility Yes 7 Environmentally friendly products ‘green’ Yes 8 Standard of living Yes 8 Percentage of work to leisure time POLITICAL/LEGAL: Yes 6 Regulatory environment and legislation Yes 7 Compliance with standards and codes ENVIRONMENTAL Yes 6 Climate Change & Carbon Trading Eco-efficient manufacturing PHYSICAL FACTORS: Yes 7 Climatic conditions Yes 5 Water restrictions Infrastructure - transport, communications Yes 9 and services Rating: 1 = Low, 10 = High
Appendices Appendix 1: Situational analysis – external environment External Environment Threat Influence (1-10) ECONOMIC: Stage of the economic cycle Yes 9 Current interest rate Yes 5 Average disposable income Yes 7 DEMOGRAPHIC Population growth and make-up Yes 9 Family structure Yes 8 Geographic distribution Yes 9 Level of education Yes 7 TECHNOLOGY: Innovations in the manufacturing process Technological developments (substitute products) Yes 7 SOCIAL/CULTURAL Corporate social responsibility Environmentally friendly ‘green’ products Yes 7 Standard of living Yes 8 Percentage of work to leisure time Yes 8 POLITICAL/LEGAL: Regulatory environment and legislation Yes 6 Compliance with standards and codes Yes 7 ENVIRONMENTAL Climate Change & Carbon Trading Yes 6 Eco-efficient manufacturing PHYSICAL FACTORS: Climatic conditions Yes 7 Water restrictions Yes 5 Infrastructure - transport, communications and services Yes 9 Rating: 1 = Low, 10 = High