Action Plan Aim 1: To raise the profile of Doncaster through creativity & culture. What How When Who Outcome Measures Progress 1. Develop stronger Establish a Creative & March DMBC Shared resources, skills, Attendance at the COMPLETE Cultural Marketing Group 2017 Heritage Services, and knowledge across DNweekeND. The group has been marketing activities to to coordinate marketing RUOS, DARTS, the sector. formed and are meeting promote culture in activities; with an initial Higher Rhythm, Trackable URLs for on a monthly basis. Doncaster to residents focus on promoting the Music Services, Increased awareness of online campaigns. and visitors. DNweekeND. DCEP, Youth Doncaster’s cultural Alliance, Doncaster offer. Rovers, Cast, Darts, Doncaster Little, Town Centre Team, Visit Doncaster, Business Doncaster, Doncopolitan, DCLT. Ensure that culture is May CCSP People identify that Visitor numbers, spend COMPLETE represented through 2016 Doncaster is a place that and feedback. Michael Hart is on the marketing by working celebrates and provides Board representing with the great cultural Culture & Leisure. experiences. Support the launch of a October CC Marketing Cultural leaders engage Number of Cultural IN PROGRESS and via the digital 2017 in the Ambassador Ambassadors. Culture Partners to platform. Programme. continue to attend . Work with the Place October CC Marketing Increased awareness of Annual survey. IN PROGRESS Board to develop an 2017 Group, Place Doncaster’s cultural A culture strategy identity that celebrates Board, DMBC identity. summary document is and promotes Comms. being designed using the Doncaster’s varied place branding style. This cultural offers. will need to be approved
Action Plan Aim 1: To raise the profile of Doncaster through creativity & culture. What How When Who Outcome Measures Progress 1. Develop stronger marketing activities to promote culture in Doncaster to residents and visitors. Establish a Creative & Cultural Marketing Group to coordinate marketing activities; with an initial focus on promoting the DNweekeND. March 2017 DMBC Heritage Services, RUOS, DARTS, Higher Rhythm, Music Services, DCEP, Youth Alliance, Doncaster Rovers, Cast, Darts, Doncaster Little, Town Centre Team, Visit Doncaster, Business Doncaster, Doncopolitan, DCLT. Shared resources, skills, and knowledge across the sector. Increased awareness of Doncaster’s cultural offer. Attendance at the DNweekeND. Trackable URLs for online campaigns. COMPLETE The group has been formed and are meeting on a monthly basis. Ensure that culture is represented through marketing by working with the May 2016 CCSP People identify that Doncaster is a place that celebrates and provides great cultural experiences. Visitor numbers, spend and feedback. COMPLETE Michael Hart is on the Board representing Culture & Leisure. Support the launch of a and via the digital platform. October 2017 CC Marketing Cultural leaders engage in the Ambassador Programme. Number of Cultural Ambassadors. IN PROGRESS Culture Partners to continue to attend . Work with the Place Board to develop an identity that celebrates and promotes Doncaster’s varied cultural offers. October 2017 CC Marketing Group, Place Board, DMBC Comms. Increased awareness of Doncaster’s cultural identity. Annual survey. IN PROGRESS A culture strategy summary document is being designed using the place branding style. This will need to be approved