Rubric: Promotional Plan Criteria Professional Experienced Developing Novice Content All components were All elements of the plan were Most of the elements Many of the plan’s plan’s complete and in writing. addressed in writing, but were in writing; the missing components lacked The information some aspects needed elements diminished the sufficient detail to take communicated by further description. effectiveness. action or were missing. plan’s the promotional plan Theme was interesting, Theme was interesting and The plan used a stock Theme was inappropriate 60 points creative, and appealed to creative, but did not appeal theme and did not appeal to for aspects of the plan. the senses. to the senses. the senses. A clear, comprehensive A clear description of the Description of the target Description of the target description of the target target market was provided market was difficult to market was too market was supported by but was not supported by follow/understand. sketchy/vague to be rationale for its selection. rationale. useful. Promotion strategies were Wordy promotional Vague promotion strategies Promotion strategies were clearly explained for each strategies were provided for were provided for each missing or lacked sufficient market segment. each market segment. market segment. detail to be useful. All resources needed were All critical resources were Some critical resources No needed resources were clearly identified. identified. were not identified. identified. The plan clearly, but Connections between the Plan did not mention how The promotional plan succinctly, described how plan and the business image promotion would support conflicted with the promotions supported the were slightly vague. the business image. business image. business image. Creative activities to Activities to implement each Implementation activities Activities to implement implement each strategy were listed but not were missing for a few promotional strategies promotional strategy fully described. strategies. were too vague/sketchy to clearly identified who, guide implementation or what, when, where, and were not included. how.
Rubric: Promotional Plan Criteria Professional Experienced Developing Novice Content The information communicated by the promotional plan 60 points All components were complete and in writing. All elements of the plan were addressed in writing, but some aspects needed further description. Most of the plan’s elements were in writing; the missing elements diminished the plan’s effectiveness. Many of the plan’s components lacked sufficient detail to take action or were missing. Theme was interesting, creative, and appealed to the senses. Theme was interesting and creative, but did not appeal to the senses. The plan used a stock theme and did not appeal to the senses. Theme was inappropriate for aspects of the plan. A clear, comprehensive description of the target market was supported by rationale for its selection. A clear description of the target market was provided but was not supported by rationale. Description of the target market was difficult to follow/understand. Description of the target market was too sketchy/vague to be useful. Promotion strategies were clearly explained for each market segment. Wordy promotional strategies were provided for each market segment. Vague promotion strategies were provided for each market segment. Promotion strategies were missing or lacked sufficient detail to be useful. All resources needed were clearly identified. All critical resources were identified. Some critical resources were not identified. No needed resources were identified. The plan clearly, but succinctly, described how promotions supported the business image. Connections between the plan and the business image were slightly vague. Plan did not mention how promotion would support the business image. The promotional plan conflicted with the business image. Creative activities to implement each promotional strategy clearly identified who, what, when, where, and how. Activities to implement each strategy were listed but not fully described. Implementation activities were missing for a few strategies. Activities to implement promotional strategies were too vague/sketchy to guide implementation or were not included.