Course Outline Chapter 1 1 pp. 1~41 Introduction to global marketing Chapter 2 2 pp. 42~80 Quiz (1) The global economic environment Chapter 3 3 Regional market characterstics and preferential trade pp. 82~118 Report (1) agreements Chapter 4 4 pp. 120~154 Quiz (2) Social and cultural environments Chapter 5 5 The political, legal, and regulatory environments of pp. 156~197 Report (2) global marketing Chapter 6 6 pp. 198~238 Quiz (3) Global information systems and market research Chapter 7 7 pp. 240!~282 Mid-term exam. Segmentation, targeting, and positioning Chapter 8 8 pp. 284~321 Quiz (4) Importing, exporting, and sourcing Chapter 9 9 Global market entry strategies: licensing, investment, pp. 322~357 Report (3) and strategic alliances Chapter 10 10 pp. 358~403 Quiz (5) Brand and product decisions in global marketing Chapter 11 11 pp. 404~446 Report (4) Pricing decisions Chapter 12 12 pp. 448~487 Final-exam. Global marketing channels and physical distribution Chapter 13 Project 13 Global marketing communications decision i: pp. 488~522 presentation(1) advertising and public relations Chapter 15 Project 14 pp. 564~598 Global marketing and the digital revolution presentation(2) Chapter 17 Project 15 Leadership, organization, and corporate social pp.644~680 presentation(3) responsibility Global Human Resource Management (Fall 2016) Module Director: Dr. Yang, Oh Suk Email: osyang30@kangwon.ac.kr Mobile: 010-8884-4058 Office Location: Room 316, Building No. 1, CBA Office Hours: Anytime, but by appointment only
Course Outline 1 Chapter 1 Introduction to global marketing pp. 1~41 2 Chapter 2 The global economic environment pp. 42~80 Quiz (1) 3 Chapter 3 Regional market characterstics and preferential trade agreements pp. 82~118 Report (1) 4 Chapter 4 Social and cultural environments pp. 120~154 Quiz (2) 5 Chapter 5 The political, legal, and regulatory environments of global marketing pp. 156~197 Report (2) 6 Chapter 6 Global information systems and market research pp. 198~238 Quiz (3) 7 Chapter 7 Segmentation, targeting, and positioning pp. 240!~282 Mid-term exam. 8 Chapter 8 Importing, exporting, and sourcing pp. 284~321 Quiz (4) 9 Chapter 9 Global market entry strategies: licensing, investment, and strategic alliances pp. 322~357 Report (3) 10 Chapter 10 Brand and product decisions in global marketing pp. 358~403 Quiz (5) 11 Chapter 11 Pricing decisions pp. 404~446 Report (4) 12 Chapter 12 Global marketing channels and physical distribution pp. 448~487 Final-exam. 13 Chapter 13 Global marketing communications decision i: advertising and public relations pp. 488~522 Project presentation(1) 14 Chapter 15 Global marketing and the digital revolution pp. 564~598 Project presentation(2) 15 Chapter 17 Leadership, organization, and corporate social responsibility pp.644~680 Project presentation(3) Global Human Resource Management (Fall 2016) Module Director: Dr. Yang, Oh Suk Email: osyang30@kangwon.ac.kr Mobile: 010-8884-4058 Office Location: Room 316, Building No. 1, CBA Office Hours: Anytime, but by appointment only