Once completed the planning activities for your community, time to share it with others. Putting you’ve it’s together a communication plan ensures you are targeting your messaging accurately and provides structure to determine whom you need to reach and how. Communication can take on many formats and methods, and will depend on your target audience. want to be able to explain the planning process, why you chose certain strategies and activities, You’ll explain your prioritized strategies, etc. by using everyday language accompanied by easy-to-understand charts, pictures, and/or graphics. Your communication doesn't have to be complicated or use technical language in order to be compelling. In fact, the more you can use the words of the community members who contributed their concerns and experiences, the more powerful your communication will be. Review the table below to assist you in identifying the methods appropriate for various audiences. Keep in mind that your strategic plan outline and/or logic model are the front end documents that can be more easily shared with stakeholders and used to guide efforts. The action plan and evaluation plan are the internal/administrative documents used to monitor implementation and effectiveness/outcomes, but may be useful and relevant to communicate and share widely with certain groups like your coalition. Choosing Appropriate Communication Methods METHODS Annual/ AUDIENCE Town Press Press Abstracts Fact Brochures Evaluation Exhibits Meetings Conference Release & Briefings Sheets & Posters Reports Current/ Future Funder Administrator Board Members Community Groups General Public Organizations Media Source: Complete the following table outlining your plan to communicate your comprehensive strategic plan during between June 2017 and August 2018. “WHY” “WHAT” “WHO” “WHEN” Target What is Your Message and Method(s) of Individual Frequency; Audience Purpose (what do you want the target communication Responsible Timeline audience to know/do?)
Once you’ve completed the planning activities for your community, it’s time to share it with others. Putting together a communication plan ensures you are targeting your messaging accurately and provides structure to determine whom you need to reach and how. Communication can take on many formats and methods, and will depend on your target audience. You’ll want to be able to explain the planning process, why you chose certain strategies and activities, explain your prioritized strategies, etc. by using everyday language accompanied by easy-to-understand charts, pictures, and/or graphics. Your communication doesn't have to be complicated or use technical language in order to be compelling. In fact, the more you can use the words of the community members who contributed their concerns and experiences, the more powerful your communication will be. Review the table below to assist you in identifying the methods appropriate for various audiences. Keep in mind that your strategic plan outline and/or logic model are the front end documents that can be more easily shared with stakeholders and used to guide efforts. The action plan and evaluation plan are the internal/administrative documents used to monitor implementation and effectiveness/outcomes, but may be useful and relevant to communicate and share widely with certain groups like your coalition. Choosing Appropriate Communication Methods AUDIENCE METHODS Town Meetings Press Conference Press Release Abstracts & Briefings Annual/ Evaluation Reports Fact Sheets Brochures & Posters Exhibits Current/ Future Funder Administrator Board Members Community Groups General Public Organizations Media Source: Complete the following table outlining your plan to communicate your comprehensive strategic plan during between June 2017 and August 2018. Target Audience “WHY” What is Your Message and Purpose (what do you want the target audience to know/do?) “WHAT” Method(s) of communication “WHO” Individual Responsible “WHEN” Frequency; Timeline