the readers, and to inform the readers about the overall CSR-effort. In this specific company’s case the purpose is to argue that Bestseller has a responsible production. Bestseller communicates to their target audience that they are taking initiative to improve these specific issues Responsible Production in other words that they care about the – employees, their own employees, as well as their customers. supplier’s The text is written in a way that strives to make Bestseller appear as a company who is doing something to improve conditions at the factories that produce their products, and that they are not taking these conditions lightly. 6.1.4 Language Functions The language in the text is informative; hence it lists information about Bestseller which is given i.e. explicit. However, the text can also function as a directive text because implicitly it ensures the reader that Bestseller has a production that is responsible, and that they are doing everything in their power to improve the conditions regarding both the suppliers, employees and working environment in the factories. The language of Responsible Production is very formal. All six paragraphs in the text are well structured and well planned. They support each other and are logical in their appearance. Line 2 - 4 introduce the overall topic and automatically lead to ‘Responsibility’ ‘working (line 6) which again leads to a definition of (line 8). environment’ ‘working environment’ (line 12) and (line 14) point to the topic of of ‘Working conditions’ ‘Code Conduct’ responsibility in the following paragraphs. The text ends with contact information of Bestseller (line 17). The language is academic and similar to the language found in legislation. There are no contractions and it is difficult to misinterpret the meaning of the words. Also, in the text Bestseller does use personal pronouns such as and since these are normally not ‘we’ ‘our’ found in formal language. 6.1.5 The appeal forms text’s The first thing the analysis will look at is the appeal forms in the text. three classic Aristotle’s appeal forms Ethos, Logos and Pathos are connected with the mode of expression sender’s and appearance and apply to the entire text, not just the individual arguments.
the readers, and to inform the readers about the company’s overall CSR-effort. In this specific case the purpose is to argue that Bestseller has a responsible production. Bestseller communicates to their target audience that they are taking initiative to improve these specific issues – Responsible Production in other words that they care about the supplier’s employees, their own employees, as well as their customers. The text is written in a way that strives to make Bestseller appear as a company who is doing something to improve conditions at the factories that produce their products, and that they are not taking these conditions lightly. 6.1.4 Language Functions The language in the text is informative; hence it lists information about Bestseller which is given i.e. explicit. However, the text can also function as a directive text because implicitly it ensures the reader that Bestseller has a production that is responsible, and that they are doing everything in their power to improve the conditions regarding both the suppliers, employees and working environment in the factories. The language of Responsible Production is very formal. All six paragraphs in the text are well structured and well planned. They support each other and are logical in their appearance. Line 2 - 4 introduce the overall topic ‘Responsibility’ and automatically lead to ‘working environment’ (line 6) which again leads to a definition of ‘working environment’ (line 8). ‘Working conditions’ (line 12) and ‘Code of Conduct’ (line 14) point to the topic of responsibility in the following paragraphs. The text ends with contact information of Bestseller (line 17). The language is academic and similar to the language found in legislation. There are no contractions and it is difficult to misinterpret the meaning of the words. Also, in the text Bestseller does use personal pronouns such as ‘we’ and ‘our’ since these are normally not found in formal language. 6.1.5 The text’s appeal forms The first thing the analysis will look at is the appeal forms in the text. Aristotle’s three classic appeal forms Ethos, Logos and Pathos are connected with the sender’s mode of expression and appearance and apply to the entire text, not just the individual arguments.