Create, communicate and deliver value …. This is the essence of marketing as noted in Kotlers talk here at the London Business School … I hope that this helps to explain the importance of strategic planning and competitive strategy development as the basis for good marketing planning and execution. We can now proceed to the marketing plan and the various functions of marketing. Jh May 14th, 2014
Create, communicate and deliver value …. This is the essence of marketing as noted in Kotlers talk here at the London Business School … I hope that this helps to explain the importance of strategic planning and competitive strategy development as the basis for good marketing planning and execution. We can now proceed to the marketing plan and the various functions of marketing. Jh May 14th, 2014