Initiative 5.b.i. visibility through integrated marketing strategy anchored by a new website and branding campaign. Improve University’s Action Item 5.b.i.1. Metric Responsible Party Increase in UG enrollment from Fall 2016 AVP Marketing and Develop and maintain a working model for centralized benchmark (available before October 1, Communications marketing at Catholic University. 2016 to the end of the current plan) Action Item 5.b.i.2. Metric Responsible Party Growth in visits to the University Integrate student recruitment communications using all website; growth inquiries, campus visits, AVP Marketing and appropriate channels (print, electronic, web, social media, and applications from prospective Communications; Dean of and advertising) to differentiate Catholic University in the students. Undergraduate Admissions marketplace. Initiative 5.b.ii. Grow undergraduate applicant pool size.
Initiative 5.b.i. Improve University’s visibility through integrated marketing strategy anchored by a new website and branding campaign. Action Item 5.b.i.1. Metric Responsible Party Develop and maintain a working model for centralized marketing at Catholic University. Increase in UG enrollment from Fall 2016 benchmark (available before October 1, 2016 to the end of the current plan) AVP Marketing and Communications Action Item 5.b.i.2. Metric Responsible Party Integrate student recruitment communications using all appropriate channels (print, electronic, web, social media, and advertising) to differentiate Catholic University in the marketplace. Growth in visits to the University website; growth inquiries, campus visits, and applications from prospective students. AVP Marketing and Communications; Dean of Undergraduate Admissions Initiative 5.b.ii. Grow undergraduate applicant pool size.