currently using supplements in 2001. But, as if that enough, listen to what wasn’t Alexander (2006) said, with genetic scientists to ask if “Doping authorities met athletes and their handlers would soon be altering their very genomes in an effort to soup up their (p. 1). There any question that the age of the performance” isn’t genetically-enhanced athlete will be reality in the near future (Sweeney, 2004) The supplement marketers are not concerned with the integrity of sports or the health of Both could be irreparably changed if exercise physiologists and others (e.g., parents, coaches, and trainers in particular) do not argue that it is unethical to market supplement products that undermine the integrity of The culture of professionalism athletes. In fact, it is already a problem in exercise physiology well isn’t developed. It takes courage to in professional cycling and swimming. think differently! Regarding the latter, bodysuits alter the performance times, thus swimmer’s increasing the efficiency of muscular system above that of the natural training effect. As a result, unless the suits are banned, there is no way to keep swimming contests fair. It should not be said that one athlete is better another simply because of a swim suit. The idea that it is ethical to promote supplements while also promoting a behavior that is okay to cheat in sports is senseless (Hoffman, 2005). This is why everyone involved in athletics must take a stand to stop unethical marketing practices. Of course there is nothing wrong with the desire to be fast or athlete’s strong. Similarly, there is nothing wrong with a student making an on a test. “A” But, if the student cheated, then it is wrong. Neither point is complicated, yet in athletics it is somehow justified that cheating is okay. It okay (Boone, isn’t 2008). Marketing, Sports, and the Future Unless ethical thinking woven into the very fabric of athletics, the chemical isn’t cocktails that will be marketed in the future will make what is common today look
currently using supplements in 2001. But, as if that wasn’t enough, listen to what Alexander (2006) said, “Doping authorities met with genetic scientists to ask if athletes and their handlers would soon be altering their very genomes in an effort to soup up their performance” (p. 1). There isn’t any question that the age of the genetically-enhanced athlete will be reality in the near future (Sweeney, 2004) The culture of professionalism in exercise physiology isn’t well developed. It takes courage to think differently! The supplement marketers are not concerned with the integrity of sports or the health of Both could be irreparably changed if exercise physiologists and others (e.g., parents, coaches, and trainers in particular) do not argue that it is unethical to market supplement products that undermine the integrity of athletes. In fact, it is already a problem in professional cycling and swimming. Regarding the latter, bodysuits alter the swimmer’s performance times, thus increasing the efficiency of muscular system above that of the natural training effect. As a result, unless the suits are banned, there is no way to keep swimming contests fair. It should not be said that one athlete is better another simply because of a swim suit. The idea that it is ethical to promote supplements while also promoting a behavior that is okay to cheat in sports is senseless (Hoffman, 2005). This is why everyone involved in athletics must take a stand to stop unethical marketing practices. Of course there is nothing wrong with the athlete’s desire to be fast or strong. Similarly, there is nothing wrong with a student making an “A” on a test. But, if the student cheated, then it is wrong. Neither point is complicated, yet in athletics it is somehow justified that cheating is okay. It isn’t okay (Boone, 2008). Marketing, Sports, and the Future Unless ethical thinking isn’t woven into the very fabric of athletics, the chemical cocktails that will be marketed in the future will make what is common today look