stores are the veins of grocery e-retail; through which managerial capabilities (lifeblood) flow. Therefore, one can not do without the other, grocery e-retailing need both managerial and stores. Interestingly, there is some consistency with the rationale relating to capabilities’ the prominence of stores as mentioned in table 48, such as Access, infrastructure as optimum assets for greater options in service delivery, and knowledge embedded in the stores team. An additional rationale is that although grocery e-retailing is developed through the stores, a bad manager is catastrophic to grocery e-retailing. This clearly highlights a level of dependency and indicates the importance of resource coordination in achieving a sustainable competitive advantage. The latter is in accordance with the critical assessment of RBV on Penrose studies conducted by Tokuda the services yielded (2005. P.131), “that by resource are a function of the way in which they are utilised. Exactly the same resource when utilised for different purposes or indifferent ways in combination with different types or amounts of other resources offers a different Therefore, although the four grocery service”. e-retailers operate similar supply and distribution models, Information systems, transport etc.; the heterogeneity is in the utilisation of the resources in value creation for the company, barriers to competitors, and learning curves for superior performance and maximisation of profit. 5.3.1 Managerial capabilities vs. store importance The comparison determines how managers rate their capabilities in comparison to the stores in supply and distribution for success in grocery e-retailing to address aim 2, objective 2. Table 74 Managerial capabilities vs. store importance to the success of models Why Managerial capabilities Cross tab Four M Five M Six both N/A Good managers create Name of store Tesco 1 1 solutions to complex Total 1 1 dot.com problems Dot.com is a complex Name of store Asda 1 1 operation, without Tesco 2 2 managers it will succeed Total 3 3 Managers are key to Name of store Tesco 1 1 everything Total 1 1 Good managers Name of store Asda 1 1 influence and improve Total 1 1 the stores
stores are the veins of grocery e-retail; through which managerial capabilities (lifeblood) flow. Therefore, one can not do without the other, grocery e-retailing need both managerial capabilities’ and stores. Interestingly, there is some consistency with the rationale relating to the prominence of stores as mentioned in table 48, such as Access, infrastructure as optimum assets for greater options in service delivery, and knowledge embedded in the stores team. An additional rationale is that although grocery e-retailing is developed through the stores, a bad manager is catastrophic to grocery e-retailing. This clearly highlights a level of dependency and indicates the importance of resource coordination in achieving a sustainable competitive advantage. The latter is in accordance with the critical assessment of RBV on Penrose studies conducted by Tokuda (2005. P.131), “that the services yielded by resource are a function of the way in which they are utilised. Exactly the same resource when utilised for different purposes or indifferent ways in combination with different types or amounts of other resources offers a different service”. Therefore, although the four grocery e-retailers operate similar supply and distribution models, Information systems, transport etc.; the heterogeneity is in the utilisation of the resources in value creation for the company, barriers to competitors, and learning curves for superior performance and maximisation of profit. 5.3.1 Managerial capabilities vs. store importance The comparison determines how managers rate their capabilities in comparison to the stores in supply and distribution for success in grocery e-retailing to address aim 2, objective 2. Table 74 Managerial capabilities vs. store importance to the success of models Why Managerial capabilities Cross tab Four M Five M Six both N/A Good managers create solutions to complex dot.com problems Name of store Tesco 1 1 Total 1 1 Dot.com is a complex operation, without managers it will succeed Name of store Asda 1 1 Tesco 2 2 Total 3 3 Managers are key to everything Name of store Tesco 1 1 Total 1 1 Good managers influence and improve the stores Name of store Asda 1 1 Total 1 1