Sample assessment instrument Feasibility study: Marketing This sample has been compiled by the Queensland Curriculum and Assessment Authority (QCAA) to help teachers plan and develop assessment instruments for individual school settings. It demonstrates the following : Assessment instrument Comments Context You have been exploring small-scale business and examining case studies The task assesses all three dimensions and about marketing opportunities. provides students with opportunities to: Task A small business aims to increase its market share and competitiveness by describe business launching a new range of products, e.g. introducing organic smoothies at a situations using local café. Prepare a marketing feasibility study to assess the viability of examples introducing the new product range. explain management strategies select and organise Conditions business information Year 11 from primary and secondary sources Written response 800–1000 words apply knowledge to Students may use class time and their own time to conduct research identify issues in and develop a response. business situations analyse business information and Guidelines management Conduct primary and secondary research to gather data on the strategies and business, its environment, competitors and marketing. interpret trends, patterns and Use the data from your research to select and organise information into relationships a SWOT analysis and competitor analysis. evaluate management Your feasibility study will: strategies to formulate describe the current business environment, including the target market recommendations explain the business’ current marketing strategies justify use the SWOT analysis and the competitor analysis to: recommendations identify and analyse issues with the business’ marketing using evidence
Sample assessment instrument Feasibility study: Marketing This sample has been compiled by the Queensland Curriculum and Assessment Authority (QCAA) to help teachers plan and develop assessment instruments for individual school settings. It demonstrates the following : Assessment instrument Comments The task assesses all three dimensions and provides students with opportunities to: describe business situations using examples explain management strategies select and organise business information from primary and secondary sources apply knowledge to identify issues in business situations analyse business information and management strategies and interpret trends, patterns and relationships evaluate management strategies to formulate recommendations justify recommendations using evidence Context You have been exploring small-scale business and examining case studies about marketing opportunities. Task A small business aims to increase its market share and competitiveness by launching a new range of products, e.g. introducing organic smoothies at a local café. Prepare a marketing feasibility study to assess the viability of introducing the new product range. Conditions Year 11 Written response 800–1000 words Students may use class time and their own time to conduct research and develop a response. Guidelines Conduct primary and secondary research to gather data on the business, its environment, competitors and marketing. Use the data from your research to select and organise information into a SWOT analysis and competitor analysis. Your feasibility study will: describe the current business environment, including the target market explain the business’ current marketing strategies use the SWOT analysis and the competitor analysis to: identify and analyse issues with the business’ marketing