PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Baseline Annual Targets Responsible Indicator/ Information For 2016/17 Business Unit Measure Budget R’000 Quarterly Milestones 1st 2nd 3rd 4th Implement Hosted Host 2.4.3 Quarterly Quarterly Quarterly Quarterly 1000 Marketeting & comprehensive strategic Media hosted media media media media Comms media. communications media at identified engagements. engagements engagements programmes to engagements platforms. Manage issues (Domestic impacting the and targeted reputation of the international country. markets). Implement Implemented In market 2.4.4 Finalise Implement in Implement in Implement in 7000 comprehensive in-market reputation Identify and process of market market market Marketing & communications reputation management utilize ad hoc identifying ad reputation reputation reputation Communications programmes to management programme international hoc management management management Manage issues programme. reputation international programme. programme. programme. impacting the management reputation reputation of the agencies to management country. service agencies and targeted implement in international market markets. reputation management programme.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2: TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestones Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th Implement comprehensive communications programmes to Manage issues impacting the reputation of the country. Hosted media. Host strategic media engagements (Domestic and targeted international markets). 2.4.3 Media hosted at identified platforms. Quarterly media engagements. Quarterly media engagements Quarterly media engagements Quarterly media 1000 Marketeting & Comms Implement comprehensive communications programmes to Manage issues impacting the reputation of the country. Implemented in-market reputation management programme. In market reputation management programme 2.4.4 Identify and utilize ad hoc international reputation management agencies to service targeted international markets. Finalise process of identifying ad hoc international reputation management agencies and implement in market reputation management programme. Implement in market reputation management programme. Implement in market reputation management programme. Implement in market reputation management programme. 7000 Marketing & Communications