Commercialisation strategy development methodology Commercialisation strategy is a description of a particular product or technology that shows the successive steps for developing the product or technology from conception to market introduction, as well as a choice between granting a right to use industrial property to another person (licencing agreement, sale of a patent) or the creation of a new business on a scientific development basis, and suggests what information should be prepared, how to get the potential licensee or attention of investment funds and to offer them the development or technology. The information to be included in the commercialisation strategy is not limited to the issues indicated in this material. Prepares, for example, a Lean Canvas form or some other form of One page business plan choice (to be filled in after completion of other parts) development Based on the previously performed feasibility study indicates the General information most important information about the application of the technology, the (summary) about the stage of development, advantages and commercialisation findings technology from TEP Describes: Team What is needed (what kind of people, competencies) The existing team (previous experience and results) What is missing (what kind of people, competencies) How and where to get it Describes: Protection of intellectual The current status of intellectual property rights (property rights, property rights in the inventors and information on objects of industrial property rights) target markets Intellectual property rights protection strategy (justification for target market countries, need for protection) Problems with property rights, freedom of action Performs wider research on the potential operation fields of the Market analysis technology (trends, market size, geographic dimension, etc.) and target market selection Describes customer needs (potential customer profile, segment and demand analysis) Describes competitors (description of current/emerging technologies, potential competitors and their strategies) Describes the choice made between granting a right to use the Choice of industrial property to another person (licencing agreement, sale of a commercialisation patent) or the creation of a new business on a scientific development strategy basis Provides information on: Financial plan and Total required budget revenue Funding available within the measure and its use Cash flow (revenue and expenditure during the project implementation by months and until the technology is commercialised – by years) – Return of investment and efficiency (how much profit the research organisation will get from the commercialisation of the technology) Key deadlines and key milestones (during project implementation)
Commercialisation strategy development methodology Commercialisation strategy is a description of a particular product or technology that shows the successive steps for developing the product or technology from conception to market introduction, as well as a choice between granting a right to use industrial property to another person (licencing agreement, sale of a patent) or the creation of a new business on a scientific development basis, and suggests what information should be prepared, how to get the potential licensee or attention of investment funds and to offer them the development or technology. The information to be included in the commercialisation strategy is not limited to the issues indicated in this material. One page business plan development Prepares, for example, a Lean Canvas form or some other form of choice (to be filled in after completion of other parts) General information (summary) about the technology from TEP Based on the previously performed feasibility study indicates the most important information about the application of the technology, the stage of development, advantages and commercialisation findings Team Describes: What is needed (what kind of people, competencies) The existing team (previous experience and results) What is missing (what kind of people, competencies) How and where to get it Protection of intellectual property rights in the target markets Describes: The current status of intellectual property rights (property rights, inventors and information on objects of industrial property rights) Intellectual property rights protection strategy (justification for target market countries, need for protection) Problems with property rights, freedom of action Market analysis Performs wider research on the potential operation fields of the technology (trends, market size, geographic dimension, etc.) and target market selection Describes customer needs (potential customer profile, segment and demand analysis) Describes competitors (description of current/emerging technologies, potential competitors and their strategies) Choice of commercialisation strategy Describes the choice made between granting a right to use the industrial property to another person (licencing agreement, sale of a patent) or the creation of a new business on a scientific development basis Financial plan and revenue Provides information on: Total required budget Funding available within the measure and its use Cash flow (revenue and expenditure during the project implementation – by months and until the technology is commercialised – by years) Return of investment and efficiency (how much profit the research organisation will get from the commercialisation of the technology) Key deadlines and key milestones (during project implementation)