HYPOTHESIS 1 ENVIRONMENTAL + 0.33 0.17 0.017 FACTORS -> LEVEL OF PROMOTIONAL STANDARDISATION HYPOTHESIS 2 STRATEGIC + 0.71 0.2 0.0001 FACTORS -> LEVEL OF PROMOTIONAL STANDARDISATION HYPOTHESIS 3 ANNUAL + 0.26 0.21 0.021 VOLUME OF THE COMPANY -> LEVEL OF PROMOTIONAL STANDARDISATION HYPOTHESIS 4 INTERNATIONAL + 0.16 0.23 0.031 OPERATIONS -> LEVEL OF PROMOTIONAL STANDARDISATION HYPOTHESIS 5 NATURE OF THE + 0.55 0.15 0.004 PRODUCT -> LEVEL OF PROMOTIONAL STANDARDISATION
HYPOTHESIS 1 ENVIRONMENTAL FACTORS -> LEVEL OF PROMOTIONAL STANDARDISATION + 0.33 0.17 0.017 HYPOTHESIS 2 STRATEGIC FACTORS -> LEVEL OF PROMOTIONAL STANDARDISATION + 0.71 0.2 0.0001 HYPOTHESIS 3 ANNUAL VOLUME OF THE COMPANY -> LEVEL OF PROMOTIONAL STANDARDISATION + 0.26 0.21 0.021 HYPOTHESIS 4 INTERNATIONAL OPERATIONS -> LEVEL OF PROMOTIONAL STANDARDISATION + 0.16 0.23 0.031 HYPOTHESIS 5 NATURE OF THE PRODUCT -> LEVEL OF PROMOTIONAL STANDARDISATION + 0.55 0.15 0.004