Lancashire Digital Skills Partnership The Lancashire Digital Skills Partnership and the Lancashire Skills & Employment Hub are working with partners to bring some exciting opportunities to businesses in Lancashire. Google Digital Garage to provide free digital skills training to project, this is part of Google’s commitment everyone across the UK. It is a place where anyone can come and learn how to harness the power of the internet to grow their business, develop new vocational skills or grow their confidence online. Below are the sessions available for businesses and some dates and times where partners are hosting event you can book onto. Build a Digital/ Introduction to Know your business with Writing for Social COURSE TITLE Stay Safe Social Media Marketing Plan Digital Advertising data Media online Strategy Learn the theory and Learn how to set up Learn how to set up an Learn how to Learn how to build a Create content with create a online advertising analytics account with stay safe plan to confidence across strategy for your campaigns, while Google Analytics to define online can engage an audience key social platforms business, increasing your your business goals and help you stay or find new while learning how through an intro to businesses visibility discover insights through safe when customers online to define your brand SHORT BIO digital and engagement reporting. This workshop you're through social and tone of voice. marketing, with customers from the Digital Garage team internet media strategy and understanding of across digital and will help you measure how shopping or best practise digital marketing social platforms. your business performs online channels and Audience: SMBs online. Take the guesswork banking, you creating a digital out of digital marketing by will also learn marketing plan learning how web analytics how to Audience: SMBs / can empower you to make manage Students / data-driven decisions for accounts and Individuals your business. You will passwords discover all the safely. different insights available through Google Analytics, Audience: SMBs
Lancashire Digital Skills Partnership The Lancashire Digital Skills Partnership and the Lancashire Skills & Employment Hub are working with partners to bring some exciting opportunities to businesses in Lancashire. Google Digital Garage project, this is part of Google’s commitment to provide free digital skills training to everyone across the UK. It is a place where anyone can come and learn how to harness the power of the internet to grow their business, develop new vocational skills or grow their confidence online. Below are the sessions available for businesses and some dates and times where partners are hosting event you can book onto. COURSE TITLE Build a Digital/ Marketing Plan Introduction to Digital Advertising Know your business with data Stay Safe online Social Media Strategy Writing for Social Media SHORT BIO Learn the theory and create a strategy for your business, through an intro to digital marketing, understanding of digital marketing channels and creating a digital marketing plan Audience: SMBs / Students / Individuals Learn how to set up online advertising campaigns, while increasing your businesses visibility and engagement with customers across digital and social platforms. Audience: SMBs Learn how to set up an analytics account with Google Analytics to define your business goals and discover insights through reporting. This workshop from the Digital Garage team will help you measure how your business performs online. Take the guesswork out of digital marketing by learning how web analytics can empower you to make data-driven decisions for your business. You will discover all the different insights available through Google Analytics, Audience: SMBs Learn how to stay safe online can help you stay safe when you're internet shopping or online banking, you will also learn how to manage accounts and passwords safely. Learn how to build a plan to engage an audience or find new customers online through social media strategy and best practise Create content with confidence across key social platforms while learning how to define your brand and tone of voice.