Developing Pricing Strategies and Programs: Processing and evaluating prices Initial pricing Prices to meet circumstances and opportunities Price change change reaction Competitor’s price DELIVERING VALUE Module 6 Discussion – MODULE 6 Forum WEEK 6 CH 17 Designing and Managing Integrated Marketing Video Ex. CH17 Channels: Quiz CH17 Marketing channel systems and value network Channels performance and design Simulation CH18 Managing channels Quiz CH18 E-commerce and m-commerce The Final Project is due CH 18 at the end of this week. Managing Retailing Wholesaling, and Please submit it in Logistics: “MyCourses”: Dropbox Marketing intermediaries Module 6 Marketing intermediaries decisions Marketing intermediaries trends Private label brands MODULE TOPIC ASSIGNMENTS DUE (GRADED) COMMUNICATING VALUE Simulation CH19 MODULE 7 Quiz CH19 WEEK 7 CH 19 Designing and Managing Integrated Marketing Simulation CH20 Communications: Quiz CH20 Role of marketing communications Effective communications Simulation CH21 Communications mix Quiz CH21 Marketing communications program Simulation CH22 CH 20 Quiz CH22 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Developing an advertising program
Developing Pricing Strategies and Programs: Processing and evaluating prices Initial pricing Prices to meet circumstances and opportunities Price change Competitor’s price change reaction MODULE 6 WEEK 6 DELIVERING VALUE CH 17 Designing and Managing Integrated Marketing Channels: Marketing channel systems and value network Channels performance and design Managing channels E-commerce and m-commerce CH 18 Managing Retailing Wholesaling, and Logistics: Marketing intermediaries Marketing intermediaries decisions Marketing intermediaries trends Private label brands Module 6 – Discussion Forum Video Ex. CH17 Quiz CH17 Simulation CH18 Quiz CH18 The Final Project is due at the end of this week. Please submit it in “MyCourses”: Dropbox Module 6 MODULE TOPIC ASSIGNMENTS DUE (GRADED) MODULE 7 WEEK 7 COMMUNICATING VALUE CH 19 Designing and Managing Integrated Marketing Communications: Role of marketing communications Effective communications Communications mix Marketing communications program CH 20 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Developing an advertising program Simulation CH19 Quiz CH19 Simulation CH20 Quiz CH20 Simulation CH21 Quiz CH21 Simulation CH22 Quiz CH22