Time Presentation Authors A Big Data Analysis of Social Media on Min Soo Kim 8:30 a.m. 8:45 a.m. – Demands for Sport Industry Han Jin-Wook Kwang-Min Cho Analysis of Influence of Servicescape in 8:45 a.m. 9:00 a.m. Jung-sup Bae – Sports Facility Field through Meta-analysis Hyun Byun Ki Jae, Jeon Jong Woo Kim An Evaluation on the Characteristics of 9:00 a.m. 9:15 a.m. Sueng Ho, Shin – Kumdo Goods Using Kano Model Byeong Ryang, Moon Kuo, Tzu-Yin The Influence of Consumers’ Implicit Jung-Jung 9:15 a.m. 9:30 a.m. – Theories on Image Transfer Effectiveness Shao, Yu-Lin Jackie Urban Marathon and City Marketing: A Shih-Yi Lin 9:30 a.m. 9:45 a.m. Case Study of the Standard Chartered Hsiu-Hua, Tsai – Singapore Marathon Kun-Chung Chien A Study of Social Media Marketing, Ting-Syuan Chen 9:45 a.m. 10:00 a.m. Engagement and Brand Equity on Sports – Lin, Yi Hsiu Brand of College Student ORAL PRESENTATIONS Date & Time: Saturday, August 4, 2018 @ 8:30 a.m. to 9:45 a.m. Room: LS 318
Time Presentation Authors 8:30 a.m. – 8:45 a.m. A Big Data Analysis of Social Media on Demands for Sport Industry Min Soo Kim Han Jin-Wook 8:45 a.m. – 9:00 a.m. Analysis of Influence of Servicescape in Sports Facility Field through Meta-analysis Kwang-Min Cho Jung-sup Bae Hyun Byun 9:00 a.m. – 9:15 a.m. An Evaluation on the Characteristics of Kumdo Goods Using Kano Model Ki Jae, Jeon Jong Woo Kim Sueng Ho, Shin Byeong Ryang, Moon 9:15 a.m. – 9:30 a.m. The Influence of Consumers’ Implicit Theories on Image Transfer Effectiveness Kuo, Tzu-Yin Jung-Jung Shao, Yu-Lin Jackie 9:30 a.m. – 9:45 a.m. Urban Marathon and City Marketing: A Case Study of the Standard Chartered Singapore Marathon Shih-Yi Lin Hsiu-Hua, Tsai Kun-Chung Chien 9:45 a.m. – 10:00 a.m. A Study of Social Media Marketing, Engagement and Brand Equity on Sports Brand of College Student Ting-Syuan Chen Lin, Yi Hsiu ORAL PRESENTATIONS Date & Time: Saturday, August 4, 2018 @ 8:30 a.m. to 9:45 a.m. Room: LS 318