The student shall have skills in being able to Apply the strategic platform including mission, goal and strategies company’s Assess the product/market portfolios, competencies and company’s resources Identify the stakeholders and assess the customer company’s company’s relations and the customer’s buying behaviour Identify and analyse the micro and macro environment company’s Communicate the strengths and weaknesses, opportunities and company’s threats to partners and users Use IT tools in connection with the study (IMS) Make hypothesis tests and confidence intervals Process a specific market analysis by using statistical tools The student shall acquire competencies to Participate in interdisciplinary cooperation with a view to analyse and assess the strategic situation of a specific company Contribute to an assessment of the basis to embark upon company’s international activities 2. ECONOMICS (5 ECTS Content The basis of and resource utilisation including break-even companies’ profits analyses Assessment of activity based costs Company analysis Market conditions, utility and demand Price formation on the goods market for different types of market structures Objective of the learning outcome The student shall have knowledge of cost and market conditions Companies’ The cost structure including fixed and variable costs as well as company’s the cost driver concept The marketing mix as basis of income company’s The financial management areas including objectives and tasks companies’ Basic accounting principles and legislation financial information systems and on this basis interpret their Companies’ information The cash flow company’s The supplementary types of reporting including balanced companies’ scorecard and green accounts Price formation on the consumer and market including producer producer’s and consumer surplus The significance of price and income elasticity
The student shall have skills in being able to Apply the company’s strategic platform including mission, goal and strategies Assess the company’s product/market portfolios, competencies and resources Identify the company’s stakeholders and assess the company’s customer relations and the customer’s buying behaviour Identify and analyse the company’s micro and macro environment Communicate the company’s strengths and weaknesses, opportunities and threats to partners and users Use IT tools in connection with the study (IMS) Make hypothesis tests and confidence intervals Process a specific market analysis by using statistical tools The student shall acquire competencies to Participate in interdisciplinary cooperation with a view to analyse and assess the strategic situation of a specific company Contribute to an assessment of the company’s basis to embark upon international activities 2. ECONOMICS (5 ECTS Content The basis of companies’ profits and resource utilisation including break-even analyses Assessment of activity based costs Company analysis Market conditions, utility and demand Price formation on the goods market for different types of market structures Objective of the learning outcome The student shall have knowledge of Companies’ cost and market conditions The company’s cost structure including fixed and variable costs as well as the cost driver concept The company’s marketing mix as basis of income The companies’ financial management areas including objectives and tasks Basic accounting principles and legislation Companies’ financial information systems and on this basis interpret their information The company’s cash flow The companies’ supplementary types of reporting including balanced scorecard and green accounts Price formation on the consumer and producer’s market including producer and consumer surplus The significance of price and income elasticity