Table 6. Examples of Key Messages for Various Intended Populations along the Continuum of Care. Population Group MNCH Continuum of Care Pre-Pregnancy Pregnancy Birth/Delivery Postnatal (Mother Infancy/Childhood and Newborn) Adolescents Delay marriage Delay first birth Prevent unwanted pregnancy by accessing contraceptive counseling and family planning services Prevent unwanted Seek antenatal Ensure skilled Keep the baby Continue Women pregnancy by care as soon as attendance at warm after breastfeeding and accessing you you are delivery delivery introduce contraceptive pregnant Wash your hands Breastfeed your complimentary counseling and Make at least 4 before handling baby exclusively feeding family planning antenatal care the baby for six months Know the danger services visits during your Breastfeed your Know the danger signs of diarrhoea pregnancy baby 30 minutes signs for and pneumonia Use after delivery newborns Seek immediate bed nets Seek immediate attention for to prevent malaria care for newborn diarrhoea and Every pregnancy danger signs pneumonia faces risks, know the danger signs Seek immediate care for danger signs Plan to deliver you baby at a health facility If you deliver at home, plan for a
Table 6. Examples of Key Messages for Various Intended Populations along the Continuum of Care. Population Group MNCH Continuum of Care Pre-Pregnancy Pregnancy Birth/Delivery Postnatal (Mother and Newborn) Infancy/Childhood Adolescents Delay marriage Delay first birth Prevent unwanted pregnancy by accessing contraceptive counseling and family planning services Women Prevent unwanted pregnancy by accessing contraceptive counseling and family planning services Seek antenatal care as soon as you you are pregnant Make at least 4 antenatal care visits during your pregnancy Use bed nets to prevent malaria Every pregnancy faces risks, know the danger signs Seek immediate care for danger signs Plan to deliver you baby at a health facility If you deliver at home, plan for a Ensure skilled attendance at delivery Wash your hands before handling the baby Breastfeed your baby 30 minutes after delivery Keep the baby warm after delivery Breastfeed your baby exclusively for six months Know the danger signs for newborns Seek immediate care for newborn danger signs Continue breastfeeding and introduce complimentary feeding Know the danger signs of diarrhoea and pneumonia Seek immediate attention for diarrhoea and pneumonia