This is another issue raised for businesses to be considered mostly for online businesses as problems can occur for suppliers to understand businesses wants in stock when using internet marketing. Also some conflicts can be arise between the suppliers and businesses and also cutting out the middle man in the supply chain can also lead to some conflicts. -Challenge of linguistic/cultural sensitivity This means that businesses may find it a challenge of offering many their site to be written in many languages for customers all over the world that do not have the ability to read English even though English is an international language. Also some cultural issues of customers can have an effect on businesses online. ASOS is open internationally and might lose out on few customers if they did not understand English as ASOS does not provide any language bar. To overcome this ASOS may face this challenge and include a language bar by maybe getting a linguist to create this on their website, so that customers are able to change the site to their suited language. Their available internationally but they do not provide anywhere on their website to be changed into a different language. There are many challenges faced by businesses using internet marketing when focussing on the competition through global website visibility as some mentioned in detail above...there are also issues that occur such as: -Challenge of delivering to the higher reliability expectations raised This is a challenge to online businesses because for example if their website has many fancy features and looks admirable that impresses customers and gives them an impression of high quality goods and services from looking at a website customers will end up judging their business to be of the same high level where customers will end up relying on those businesses to deliver those expectations raised. ASOS has created a website that gives customers the impression of high quality and their challenge is to deliver to the high reliability expectations raised by customers. They have faced the challenge by offering many delivery options and offer many high quality goods and also use the method of feedback from customers to know they have offered their best to the consumers. ASOS high quality goods: ASOS delivery options: (aim- impeccable delivery) Etc. -Problems of ensuring maximum access via ISPs and search engines When businesses enter their organisation online with a creation of a website not many people will have the knowledge of knowing it is in the World Wide Web. This is the challenge faced
This is another issue raised for businesses to be considered mostly for online businesses as problems can occur for suppliers to understand businesses wants in stock when using internet marketing. Also some conflicts can be arise between the suppliers and businesses and also cutting out the middle man in the supply chain can also lead to some conflicts. -Challenge of linguistic/cultural sensitivity This means that businesses may find it a challenge of offering many their site to be written in many languages for customers all over the world that do not have the ability to read English even though English is an international language. Also some cultural issues of customers can have an effect on businesses online. ASOS is open internationally and might lose out on few customers if they did not understand English as ASOS does not provide any language bar. To overcome this ASOS may face this challenge and include a language bar by maybe getting a linguist to create this on their website, so that customers are able to change the site to their suited language. Their available internationally but they do not provide anywhere on their website to be changed into a different language. There are many challenges faced by businesses using internet marketing when focussing on the competition through global website visibility as some mentioned in detail above...there are also issues that occur such as: -Challenge of delivering to the higher reliability expectations raised This is a challenge to online businesses because for example if their website has many fancy features and looks admirable that impresses customers and gives them an impression of high quality goods and services from looking at a website customers will end up judging their business to be of the same high level where customers will end up relying on those businesses to deliver those expectations raised. ASOS has created a website that gives customers the impression of high quality and their challenge is to deliver to the high reliability expectations raised by customers. They have faced the challenge by offering many delivery options and offer many high quality goods and also use the method of feedback from customers to know they have offered their best to the consumers. ASOS high quality goods: ASOS delivery options: (aim- impeccable delivery) Etc. -Problems of ensuring maximum access via ISPs and search engines When businesses enter their organisation online with a creation of a website not many people will have the knowledge of knowing it is in the World Wide Web. This is the challenge faced