Email: E-Newsletter: Provide Produce a monthly Member retention information of value and build that provides E-Newsletter a long-term relationship with information and advice on Promotional members; reinforce the expert new and emerging trends, knowledge base at ABMN. practices and technologies for specific Promotional: Provide offers industries/professions. (such as freebies and discounts) of interest to Send promotional emails to recipients. consenting contacts when required to promote offers, discounts, freebies, etc. Events: Capture data to assist in Identify and attend Attendance Number of identifying target markets and networking events and follow-ups and Networking Enquiries interested consumers. conventions with suitable contact details Annual New/Renewed target markets. taken Increase brand awareness to Conference Memberships non-members Mailout Increase brand awareness to Bi-annual [?] mailout to Enquiries Related to non-members. identified target markets publications and catalogues Print advertising: Match competitors in annual Monthly print Enquiries Annual trade magazine and journal advertisements in the The subscription Trade Magazines publications Age magazine/journal The Age Monthly print advertisement in BRW
Email: E-Newsletter Promotional E-Newsletter: Provide information of value and build a long-term relationship with members; reinforce the expert knowledge base at ABMN. Promotional: Provide offers (such as freebies and discounts) of interest to recipients. Produce a monthly that provides information and advice on new and emerging trends, practices and technologies for specific industries/professions. Send promotional emails to consenting contacts when required to promote offers, discounts, freebies, etc. Member retention Events: Networking Annual Conference Capture data to assist in identifying target markets and interested consumers. Increase brand awareness to non-members Identify and attend networking events and conventions with suitable target markets. Attendance Enquiries New/Renewed Memberships Number of follow-ups and contact details taken Mailout Increase brand awareness to non-members. Bi-annual [?] mailout to identified target markets Enquiries Related to publications and catalogues Print advertising: Trade Magazines The Age Match competitors in annual trade magazine and journal publications Monthly print advertisements in the The Age Monthly print advertisement in BRW Enquiries Annual subscription magazine/journal