Eye-tracking has been present in Australia for a methodology for doing research. long time. Few companies and many universities It is one of the tools in the tool have been doing research in eye-tracking for box. many years. It is a big market. Lot of business Marketing Research It is new – opportunities related to online activities and and yet to be completely software. accepted. Lot of trials in process. When clients were whether they felt eye-tracking added value to their products and services and their willingness to pay for eye-tracking services… Client Name Does eye-tracking add Are you willing to pay for these services? Grey Group Yes. Online websites with high level Yes, can convince their clients to pay (Claudia of interaction, expanding banners. McInerney) Whether people pay attention to advertisements, expanding banners. Livewire Yes. Comparison of eye tracking of a Yes, when their website and mobile (Cinnamon normal person against someone with application is redesigned in future Pollard) mobility impairment Nokia Music Yes. Like it helps to understand Yes (Ruzbeh customer’s distraction of the website Bacha) Nielson Online Yes, eye-tracking should be one of No (Tony the complementary tools Marlow) The competitors and partners were also asked about their most profitable and targeted segments Name Most profitable segment Most targeted segment James Breeze Web usability is the most profitable as it is Web segments - Global brands currently the most popular application of eye-tracking. Toby Biddle Web usability is the biggest in terms of No particular segment as such profitability. However, eye-tracking technology can be extended to accommodate any application with graphical user interface like mobile phone applications, desktop applications, games, etc.
Eye-tracking has been present in Australia for a long time. Few companies and many universities have been doing research in eye-tracking for many years. It is a big market. Lot of business opportunities related to online activities and software. methodology for doing research. It is one of the tools in the tool box. Marketing Research – It is new and yet to be completely accepted. Lot of trials in process. When clients were whether they felt eye-tracking added value to their products and services and their willingness to pay for eye-tracking services… Client Name Does eye-tracking add Are you willing to pay for these services? Grey Group (Claudia McInerney) Yes. Online websites with high level of interaction, expanding banners. Whether people pay attention to advertisements, expanding banners. Yes, can convince their clients to pay Livewire (Cinnamon Pollard) Yes. Comparison of eye tracking of a normal person against someone with mobility impairment Yes, when their website and mobile application is redesigned in future Nokia Music (Ruzbeh Bacha) Yes. Like it helps to understand customer’s distraction of the website Yes Nielson Online (Tony Marlow) Yes, eye-tracking should be one of the complementary tools No The competitors and partners were also asked about their most profitable and targeted segments Name Most profitable segment Most targeted segment James Breeze Web usability is the most profitable as it is currently the most popular application of eye-tracking. Web segments - Global brands Toby Biddle Web usability is the biggest in terms of profitability. However, eye-tracking technology can be extended to accommodate any application with graphical user interface like mobile phone applications, desktop applications, games, etc. No particular segment as such