Responsible Start Frequency Action Step Resource 80% of secondary partners will have GEN 100 taught The College Director of Admissions Fall 2018 Annually by College faculty and staff in the high school Schedule Institutional The Director of 5% more dual credit students will matriculate to Fall 2018 Annually Effectiveness Dual Admissions WKCTC Credit Report Data Source SEM (all actions reported in WEAVE database) Table 16: Tactics to Increase Marketing to High School Students Responsible Completion Frequency Action Step Resource 100% of high school juniors and seniors in the VP of Enrollment Ongoing each Strategic Enrollment Fall 2017 service area will be sent college Management semester Plan communications Coordinator of Transfer 100% of high school juniors and seniors will Achieving the Dream Fall 2017 Annually Advising receive transfer information Work Plan Coordinator of Transfer 100% of admissions staff receive training on Fall 2017 Annually An Internal Report Advising transfer programs and strategies VP of Enrollment A consolidated communications plan will be Fall 2016 Annually An Internal Report Management developed between Admissions and Marketing Data Source SEM (all actions reported in WEAVE database) Table 17: Tactics Increasing Outreach to African-American, Hispanic and Underrepresented Communities Responsible Start Frequency Action Step Resource VP of Enrollment Fall 2016 Once Bilingual Spanish recruiter will be Human Resources Management Director of Annually, 10 community Will be attended by the Bilingual Fall 2018 Recruitment Calendar Admissions events Spanish recruiter Enrollment Management staff receive VP of Enrollment Fall 2017 Annually cultural awareness An internal report Management training Director of Spring 2017 Once Celebration of Excellence Admissions Recruitment Calendar Marketing will work to create targeted Director of Fall 2017 Annually communications for prospective Marketing Director Admissions minority students Data Source SEM (all actions reported in WEAVE database) Table 18: Tactics to Recruit Non-traditional Adult Learners
Responsible Start Frequency Action Step Resource Director of Admissions Fall 2018 Annually 80% of secondary partners will have GEN 100 taught by College faculty and staff in the high school The College Schedule The Director of Admissions Fall 2018 Annually 5% more dual credit students will matriculate to WKCTC Institutional Effectiveness Dual Credit Report Data Source SEM (all actions reported in WEAVE database) Table 16: Tactics to Increase Marketing to High School Students Responsible Completion Frequency Action Step Resource VP of Enrollment Management Fall 2017 Ongoing each semester 100% of high school juniors and seniors in the service area will be sent college communications Strategic Enrollment Plan Coordinator of Transfer Advising Fall 2017 Annually 100% of high school juniors and seniors will receive transfer information Achieving the Dream Work Plan Coordinator of Transfer Advising Fall 2017 Annually 100% of admissions staff receive training on transfer programs and strategies An Internal Report VP of Enrollment Management Fall 2016 Annually A consolidated communications plan will be developed between Admissions and Marketing An Internal Report Data Source SEM (all actions reported in WEAVE database) Table 17: Tactics Increasing Outreach to African-American, Hispanic and Underrepresented Communities Responsible Start Frequency Action Step Resource VP of Enrollment Management Fall 2016 Once Bilingual Spanish recruiter will be Human Resources Director of Admissions Fall 2018 Annually, 10 community events Will be attended by the Bilingual Spanish recruiter Recruitment Calendar VP of Enrollment Management Fall 2017 Annually Enrollment Management staff receive cultural awareness training An internal report Director of Admissions Spring 2017 Once Celebration of Excellence Recruitment Calendar Director of Admissions Fall 2017 Annually Marketing will work to create targeted communications for prospective minority students Marketing Director Data Source SEM (all actions reported in WEAVE database) Table 18: Tactics to Recruit Non-traditional Adult Learners