How to write about Greater Geelong: A Clever and Creative Future HOW TO REFERENCE IT WWW.GEELONGAUSTRALIA.COM.AU embracing innovation, and new ways of doing things. And Greater Geelong: A Clever and Creative Future the it’s not just for the tech-savvy or emerging industries - it correct title of the 30-year vision for the Greater Geelong applies to everyone, and all business sectors and region. Do not refer to it as a plan. Call it either: industries. a vision (community-led vision, guiding vision, vision document) or HOW TO DESCRIBE THE RELATIONSHIP BETWEEN a guide (guide for decision-makers or guiding THE ASPIRATIONS AND THE CLEVER CREATIVE document). VISION Clever and creative a shorthand way to refer to our At the heart of our community’s vision for Greater vision. Note all in lower case (except if used at the Geelong to be recognised regionally, nationally and start of a sentence) and no quotation marks. internationally as a clever and creative cityregion are a series of aspirations developed by the community that are Greater Geelong: A Clever and Creative Future is a vision for the whole of our region. It should not be referred to in focused on our region’s economy and employment, the the context of Geelong in isolation. The correct and environment, arts and culture, transport connections, inclusive term is Greater Geelong tourism, efficient and equitable digital access, and good governance. HOW TO DESCRIBE IT For a city-region to be successful, it must be connected, prosperous, creative, sustainable and resilient, and Representing the voices of more than 16,000 members of designed for people. Our community’s aspirations support our community, Greater Geelong: A Clever and Creative these elements, while driving our vision to become a Future is a guide for all levels of government, community clever and creative city-region. organisations, businesses and anyone wanting to make a genuine contribution to our city-region. HOW YOU CAN USE THE CLEVER AND CREATIVE VISION HOW TO DESCRIBE THE CLEVER AND CREATIVE CONCEPT The clever and creative vision, along with its aspirations, can be used to demonstrate support Clever and creative is about developing a consistent community for projects and initiatives that your approach to get things done. It’s about collaborating to department may be involved with. address our challenges and opportunities, For more information, please contact clevercreative@geelongcity.vic.gov.au. #clevercreative
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