columnist Lucy Kellaway, who actually has , also only rated a 10. , she claims she’s proud to have no Klout. I, however, would like to have more and here’s why. Klout is only one of many analyzers” that judge how much impact your opinion has on others “influence and how much you are influenced by others. , reports on memes that claim low Klout scores can cost you a job or a job interview. , your Klout score is measured by more than 400 on seven social media platforms. The “signals” algorithm weights different criteria from your activity on Facebook, Twitter, Google+, LinkedIn, Wikipedia, FourSquare and even Klout itself. You may not agree with that measurement tool. But as a church change leader, it’s important that your influence is measured and that you take steps to improve it even if it’s not yet a 10 and it will never be – a 100. Do you cite and reference, retweet and scoop? Are you cited and referenced, retweeted and scooped? Are you as a church change leader social media yourself or are you it to your “doing” “kloutsourcing” church communication teams? Are they preserving your authentic online voice? Ask, assess, then act. ! #28 In a September New York article titled writer Anita Patil claims, seems we’re taking a ““ ”It collective deep breath, stepping back and reassessing our complicated lives.” The latest marketing buzzwords, the article points out, are etc. ”simple,” ”simply,” ”simplicity,” ”easy,” In the UK, one of the most ubiquitous and annoying advertisements on air (see the embedded — — video below) involves promoting how simple doing business with that particular insurance company can be. The end of the commercial, a meercat stands up and shouts and clicks its teeth. ”Simples!” So even animals are catching the spirit–the Zeitgeist–of our time. Are you? Are you finding effective ways as a church change leader to simplify your communication, your organizational structure, etc.? Ask, assess, then act. ! #29
columnist Lucy Kellaway, who actually has , also only rated a 10. , she claims she’s proud to have no Klout. I, however, would like to have more and here’s why. Klout is only one of many “influence analyzers” that judge how much impact your opinion has on others and how much you are influenced by others. , reports on memes that claim low Klout scores can cost you a job or a job interview. , your Klout score is measured by more than 400 “signals” on seven social media platforms. The algorithm weights different criteria from your activity on Facebook, Twitter, Google+, LinkedIn, Wikipedia, FourSquare and even Klout itself. You may not agree with that measurement tool. But as a church change leader, it’s important that your influence is measured and that you take steps to improve it – even if it’s not yet a 10 and it will never be a 100. Do you cite and reference, retweet and scoop? Are you cited and referenced, retweeted and scooped? Are you as a church change leader “doing” social media yourself or are you “kloutsourcing” it to your church communication teams? Are they preserving your authentic online voice? Ask, assess, then act. ! #28 In a September New York article titled ““ writer Anita Patil claims, ”It seems we’re taking a collective deep breath, stepping back and reassessing our complicated lives.” The latest marketing buzzwords, the article points out, are ”simple,” ”simply,” ”simplicity,” ”easy,” etc. In the UK, one of the most ubiquitous — and annoying — advertisements on air (see the embedded video below) involves promoting how simple doing business with that particular insurance company can be. The end of the commercial, a meercat stands up and shouts ”Simples!” and clicks its teeth. So even animals are catching the spirit–the Zeitgeist–of our time. Are you? Are you finding effective ways as a church change leader to simplify your communication, your organizational structure, etc.? Ask, assess, then act. ! #29