Yes Yes Yes Relative Yes Yes Yes Yes Relative view of strategy? Low risk of No No No No No No Yes No, new Yes the partner, so partner high risk becoming of a becoming competitor a Partner Yes Yes Yes Yes Yes Yes Yes Yes Yes has value in relation to rivals? Partners’ High High High High High High High High Relative low
view of strategy? Yes Yes Yes Relative Yes Yes Yes Yes Relative Low risk of the partner becoming a No No No No No No Yes No, new partner, so high risk of becoming a competitor Yes Partner has value in relation to rivals? Yes Yes Yes Yes Yes Yes Yes Yes Yes Partners’ High High High High High High High High Relative low