Total Response PeMaS BuMaS Subsector Innovation Scenario (%age) Phase (%age) (%age) – II Offered product in new market 0 0 0 Mining Selling in the same market since 100 100 100 Firms business started Offered product in new market 24 23 26 Processing Selling in the same market since Firms 76 77 74 business started Table 6. Marketing Innovation in PeMaS and BuMaS Key: Innovation Mindset EA = Entrepreneurial Approach RTB = Risk Taking Behaviour NK = Not Known AII = Ability to Influence Innovation C? = Unclear Evidence on Characteristic T? = Inconclusive Evidence on characteristic ~~ = Irrelevant characteristic A1? = Unclear evidence on Attitude A2? = Unclear evidence on Attitude ‘I-cannot-improve-someone-else-will-do-it’ = Sub-sector role boundary = Complete separation b/w within sub-sector = Within sub-sector role boundary Table 7. Role-Ordered Matrix Roles of Individuals within PeMaS and BuMaS –
Subsector Innovation Scenario Total Response (%age) – Phase II PeMaS (%age) BuMaS (%age) Mining Firms Offered product in new market 0 0 0 Selling in the same market since business started 100 100 100 Processing Firms Offered product in new market 24 23 26 Selling in the same market since business started 76 77 74 Table 6. Marketing Innovation in PeMaS and BuMaS Key: Innovation Mindset EA = Entrepreneurial Approach RTB = Risk Taking Behaviour NK = Not Known AII = Ability to Influence Innovation C? = Unclear Evidence on Characteristic T? = Inconclusive Evidence on characteristic ~~ = Irrelevant characteristic A1? = Unclear evidence on Attitude A2? = Unclear evidence on ‘I-cannot-improve-someone-else-will-do-it’ Attitude = Sub-sector role boundary = Complete separation b/w within sub-sector = Within sub-sector role boundary Table 7. Role-Ordered Matrix – Roles of Individuals within PeMaS and BuMaS