PRINCIPLES EXPLORATION  PRINCIPLES EXPLORATION Flexible regulations and incentives created by stakeholder partnerships The G21 vision and project principles  set the framework for exploring Excessive regulation and standardisation attributes that will shape the growth INTEGRATE TRANSPORT AND LAND USE areas. Stakeholders universally PLANNING agreed that future urban Geelong’s  communities should be sustainable, Connections to Geelong (linear links) and vibrant and diverse and contain the Melbourne (freeway and rail) typical  Flexible and adaptive uses that can transition by the ‘building blocks’ required with economic change community.  “Car free routine”  The exploration of principles confirmed that there is Railway station to service Northern Geelong mutual understanding and acceptance of what  constitutes aspirational communities; however, Car-dependent culture implementation is more difficult and this is the phase  Slow provision of public transport where these aspirations are constrained. Stakeholders identified the need to rise above these barriers to PLAN FOR LOCAL EMPLOYMENT overcome uniform and unsustainable outcomes.  Opportunities, constraints and triggers for change have Innovative, high-tech industries that provide jobs for the Geelong region been identified for each project principle.  Proximity to the Geelong Ring Road  CREATE DIVERSE AND Locally-based employment VIBRANT NEW URBAN  employment hub COMMUNITIES ‘24-hour’  Incentives for businesses to locate in growth areas  Neighbourhood character based on natural landscape features  Decline of manufacturing and industry   Infrastructure funding and construction Impact of surrounding industrial land use 6
PRINCIPLES EXPLORATION PRINCIPLES EXPLORATION The G21 vision and project principles set the framework for exploring attributes that will shape the growth areas. Stakeholders universally agreed that Geelong’s future urban communities should be sustainable, vibrant and diverse and contain the typical ‘building blocks’ required by the community. The exploration of principles confirmed that there is mutual understanding and acceptance of what constitutes aspirational communities; however, implementation is more difficult and this is the phase where these aspirations are constrained. Stakeholders identified the need to rise above these barriers to overcome uniform and unsustainable outcomes. Opportunities, constraints and triggers for change have been identified for each project principle. CREATE DIVERSE AND VIBRANT NEW URBAN COMMUNITIES  Neighbourhood character based on natural landscape features  Infrastructure funding and construction  Flexible regulations and incentives created by stakeholder partnerships  Excessive regulation and standardisation INTEGRATE TRANSPORT AND LAND USE PLANNING  Connections to Geelong (linear links) and Melbourne (freeway and rail)  Flexible and adaptive uses that can transition with economic change  “Car free routine”  Railway station to service Northern Geelong  Car-dependent culture  Slow provision of public transport PLAN FOR LOCAL EMPLOYMENT  Innovative, high-tech industries that provide jobs for the Geelong region  Proximity to the Geelong Ring Road  Locally-based employment  ‘24-hour’ employment hub  Incentives for businesses to locate in growth areas  Decline of manufacturing and industry  Impact of surrounding industrial land use 6