The first image repair strategy presented by Benoit is where we find two different tactics denial, with similar communicative value. The first tactic is where an organization denies the simple denial, actuality of an incident or the merit of any accusations deriving thereof. The second is shifting the where an external actor is blamed for the wrong-doings, so as to remove negative feelings blame, from the organization itself. This may also be referred to as . scapegoating The second categorized strategy is a strategy where main focus is directed evasion of responsibility, at negating the degree of responsibility attributed in the wake of an offensive act/incident. The tactical approaches presented by Benoit range from and provocation, defeasibility, accident good . involves the mentioning of another wrongful act, which this current act was intentions Provocation a response to, meaning that the undesirable act committed is reasonable in retrospect of what prompted it. The tactic of is to simply state that it was impossible to perform the right defeasibility act, because of the lack of information or control of events (Ibid: 180). The tactic and accident good tactic either involve the proclamation that the wrongful act was unintentional or that it intentions was done with the best intentions potentially reducing the degree in which the organization is held – accountable (Ibid: 180). is a strategy type centered on the concept of which has the Reducing offensiveness justification, purpose of minimizing the ill-feelings associated with the given incident. In order to counterweigh the negative feelings towards the organization, positive acts in the past or positive characteristics can be stressed to stakeholders’ positive view on the organization. Otherwise, the simpler bolster tactic of can lessen the offensiveness as well, by implying that the negative minimization
The first image repair strategy presented by Benoit is denial, where we find two different tactics with similar communicative value. The first tactic is simple denial, where an organization denies the actuality of an incident or the merit of any accusations deriving thereof. The second is shifting the blame, where an external actor is blamed for the wrong-doings, so as to remove negative feelings from the organization itself. This may also be referred to as scapegoating . The second categorized strategy is evasion of responsibility, a strategy where main focus is directed at negating the degree of responsibility attributed in the wake of an offensive act/incident. The tactical approaches presented by Benoit range from provocation, defeasibility, accident and good intentions . Provocation involves the mentioning of another wrongful act, which this current act was a response to, meaning that the undesirable act committed is reasonable in retrospect of what prompted it. The tactic of defeasibility is to simply state that it was impossible to perform the right act, because of the lack of information or control of events (Ibid: 180). The accident tactic and good intentions tactic either involve the proclamation that the wrongful act was unintentional or that it was done with the best intentions – potentially reducing the degree in which the organization is held accountable (Ibid: 180). Reducing offensiveness is a strategy type centered on the concept of justification, which has the purpose of minimizing the ill-feelings associated with the given incident. In order to counterweigh the negative feelings towards the organization, positive acts in the past or positive characteristics can be stressed to bolster stakeholders’ positive view on the organization. Otherwise, the simpler tactic of minimization can lessen the offensiveness as well, by implying that the negative