The marketing mix section should provide considerable detail regarding various marketing and BD activities. There should be a plan of action for each short-term goal listed in the previous section. This section should detail each activity, who will be leading, the estimated budget, and desired outcome or goal. Training and Professional Development List any and all training provided to seller-doers, business development and marketing staff for the upcoming year. List any internal training and that conducted by outside consultants. Some topics can include: Client Management Roles and Responsibilities • Positioning to Win/Capture Planning • Networking • Preparing for Client Visits (Call Planning) • Proposal Planning and Management • Presentations • Building Strong Client Relationships through Debriefings • Social Media • Thought Leadership • Organization Involvement Form a corporate level, list the key organizations that will expand your brand recognition and build relationships with key decision makers. List the location, organization and firm representative(s). Location Organization Appointee
The marketing mix section should provide considerable detail regarding various marketing and BD activities. There should be a plan of action for each short-term goal listed in the previous section. This section should detail each activity, who will be leading, the estimated budget, and desired outcome or goal. Training and Professional Development List any and all training provided to seller-doers, business development and marketing staff for the upcoming year. List any internal training and that conducted by outside consultants. Some topics can include: • Client Management Roles and Responsibilities • Positioning to Win/Capture Planning • Networking • Preparing for Client Visits (Call Planning) • Proposal Planning and Management • Presentations • Building Strong Client Relationships through Debriefings • Social Media • Thought Leadership Organization Involvement Form a corporate level, list the key organizations that will expand your brand recognition and build relationships with key decision makers. List the location, organization and firm representative(s). Location Organization Appointee