celebrity interviews and general entertainment. The strong political viewpoints of the hosts seem to cause the most controversy for the show. In 2010 President Barack Obama appeared on making it the first talk show to have a sitting president appear on it. The View, is one of the top-rated daytime talk shows, averaging 3.3 million viewers The View season-to-date, behind leader (4 million viewers) and and Dr. Phil Live! With Kelly and Michael (each pulling in 3.4 million viewers). The Ellen DeGeneres Show Social Media Channels The View- Twitter is by far and away the social media of choice for The show also uses The View. Facebook, Instagram, and Tumblr on a respectively lesser and lesser basis. One aspect of social media usage that we found peculiar was that it uses The View’s Twitter far more than any other SM platform. Considering that the show has twice as many Facebook followers as Twitter followers, this also seemed an odd choice. Given that the demographic for the audience is women in the 25 to 54-year-old age group, going nearly show’s
celebrity interviews and general entertainment. The strong political viewpoints of the hosts seem to cause the most controversy for the show. In 2010 President Barack Obama appeared on The View, making it the first talk show to have a sitting president appear on it. The View is one of the top-rated daytime talk shows, averaging 3.3 million viewers season-to-date, behind leader Dr. Phil (4 million viewers) and Live! With Kelly and Michael and The Ellen DeGeneres Show (each pulling in 3.4 million viewers). The View- Social Media Channels Twitter is by far and away the social media of choice for The View. The show also uses Facebook, Instagram, and Tumblr on a respectively lesser and lesser basis. One aspect of The View’s social media usage that we found peculiar was that it uses Twitter far more than any other SM platform. Considering that the show has twice as many Facebook followers as Twitter followers, this also seemed an odd choice. Given that the demographic for the show’s audience is women in the 25 to 54-year-old age group, going nearly