Audience Reach Results (#) As of Results (%) As of 12/22/15 12/22/15 Direct Mail Group 98,827 - postcards 541 .55% 46,644 emails – Direct Mail Remail Group 9,994 Labels & 193 2% – Crossword puzzle Group 19,711 emails 79 .4% Recent Grad (excluding 2010) 17,162 emails 35 .2% Recent Grad 2010 5,107 direct mail + 26 .5% – – email follow-up JOIN 150,801 874 .6% Annual Member Upgrade 2,973 emails 119 4% JHS 2-4 Year Upgrade 358 emails 11 3.1% JHS 5+ Year Upgrade 454 direct mail 40 8.8% 238 emails Life Upgrade 14,311 direct mail 125 + 9 new .9% – 10,957 emails Presidents Club members Life/JHS Upgrade 139 5 new Presidents 3.6% Club members TOTAL UPGRADE 18,235 309 1.7% We also conducted our annual holiday the Gift of Membership” promotion with the second in a series of holiday ornaments as “Give the incentive. The following is a summary of the results: Membership Type Gifts Purchased Life Membership paid in full Recent Grad 9 – – Regular - 1 Life Membership Installment Recent Grad - 6 – Recent Grad 15 Annual – Regular - 24 Jayhawk Society Regular - 6 SAA (direct mail to KUAA member One-Year 27 – parents w/current non-SAA member Four-Year 22 – students) Future Jayhawks (new and renewal) 188 We also launched two new member benefits: National Discount Program and discounted subscription for ESPN Magazine. We will feature the National Discount Program over the next six months: renewal inserts, web site, member e-newsletter, dedicated emails, social media and events. Summary of Upcoming Membership Promotions Winter and Spring – Program Details Results Alumni Records Update Promotion will launch in February and run through and Notice” March 31. “Dues We are modeling this promotion from a University of Carolina program that has proven successful for them over the years. It is a official “no-frills” looking direct mail piece that is designed to capture record updates (personal and employment) and encourage people to join with an incentive for automatic renewal.
Audience Reach Results (#) As of 12/22/15 Results (%) As of 12/22/15 Direct Mail Group 98,827 - postcards 46,644 – emails 541 .55% Direct Mail Remail Group 9,994 – Labels & Crossword puzzle 193 2% Group 19,711 emails 79 .4% Recent Grad (excluding 2010) 17,162 emails 35 .2% Recent Grad – 2010 5,107 – direct mail + email follow-up 26 .5% JOIN 150,801 874 .6% Annual Member Upgrade 2,973 emails 119 4% JHS 2-4 Year Upgrade 358 emails 11 3.1% JHS 5+ Year Upgrade 454 direct mail 238 emails 40 8.8% Life Upgrade 14,311 – direct mail 10,957 emails 125 + 9 new Presidents Club members .9% Life/JHS Upgrade 139 5 new Presidents Club members 3.6% TOTAL UPGRADE 18,235 309 1.7% We also conducted our annual holiday “Give the Gift of Membership” promotion with the second in a series of holiday ornaments as the incentive. The following is a summary of the results: Membership Type Gifts Purchased Life Membership – paid in full Recent Grad – 9 Regular - 1 Life Membership – Installment Recent Grad - 6 Annual Recent Grad – 15 Regular - 24 Jayhawk Society Regular - 6 SAA (direct mail to KUAA member parents w/current non-SAA member students) One-Year – 27 Four-Year – 22 Future Jayhawks (new and renewal) 188 We also launched two new member benefits: National Discount Program and discounted subscription for ESPN Magazine. We will feature the National Discount Program over the next six months: renewal inserts, web site, member e-newsletter, dedicated emails, social media and events. Summary of Upcoming Membership Promotions – Winter and Spring Program Details Results Alumni Records Update and “Dues Notice” Promotion will launch in February and run through March 31. We are modeling this promotion from a University of Carolina program that has proven successful for them over the years. It is a “no-frills” official looking direct mail piece that is designed to capture record updates (personal and employment) and encourage people to join with an incentive for automatic renewal.