empowered by the Member States to promote Europe in third countries, in particular markets. ETC officially complements and adds value to the promotional and marketing efforts of member countries. The ad-hoc grant to ETC under COSME 2016 consisted in promotion actions targeting exclusively the US market. Under the COSME 2017, the actions will focus primarily on the Chinese market and incentivise a wider and more active participation from the industry and regions. Expected Results All the actions will contribute to enhancing the competitiveness of the tourism sector. More concretely, amongst others, the actions will provide the following expected results: - Improved digital and e-management skills and capacity to use the opportunities offered by digital tools to enhance the competitiveness of tourism businesses; - Consolidated, regular dialogue between and exchange views and of good practices with the public and private stakeholders; - Improved visibility of European Destinations of Excellence, which will trigger higher numbers of potential tourist arrivals and local spill-over revenues; - Improved promotion and visibility of unique European and transnational touristic products; - Increased tourist flows to Europe from strategic third country markets. the method of implementation And the indication of the amount allocated IMPLEMENTATION TITLE Budget (EUR) MODE Specific contracts under Creating conditions for a favourable and 500 000 a framework contract competitive environment for tourism businesses - Improving socio-economic knowledge of the sector through new content provision and management of the “Virtual Tourism Observatory” Specific contracts under Creating conditions for a favourable and 300 000 framework contracts competitive environment for tourism businesses Information and awareness – raising activities, organisation and participation in dedicated events Experts' reimbursements Creating conditions for a favourable and 100 000 competitive environment for tourism businesses Information and awareness – raising activities, organisation and participation in dedicated events Call for proposals Diversifying and increasing the visibility of 1 500 000 Europe's transnational tourism offer Support – the promotion and development of
empowered by the Member States to promote Europe in third countries, in particular markets. ETC officially complements and adds value to the promotional and marketing efforts of member countries. The ad-hoc grant to ETC under COSME 2016 consisted in promotion actions targeting exclusively the US market. Under the COSME 2017, the actions will focus primarily on the Chinese market and incentivise a wider and more active participation from the industry and regions. Expected Results All the actions will contribute to enhancing the competitiveness of the tourism sector. More concretely, amongst others, the actions will provide the following expected results: - Improved digital and e-management skills and capacity to use the opportunities offered by digital tools to enhance the competitiveness of tourism businesses; - Consolidated, regular dialogue between and exchange views and of good practices with the public and private stakeholders; - Improved visibility of European Destinations of Excellence, which will trigger higher numbers of potential tourist arrivals and local spill-over revenues; - Improved promotion and visibility of unique European and transnational touristic products; - Increased tourist flows to Europe from strategic third country markets. the method of implementation And the indication of the amount allocated IMPLEMENTATION MODE TITLE Budget (EUR) Specific contracts under a framework contract Creating conditions for a favourable and competitive environment for tourism businesses - Improving socio-economic knowledge of the sector through new content provision and management of the “Virtual Tourism Observatory” 500 000 Specific contracts under framework contracts Creating conditions for a favourable and competitive environment for tourism businesses – Information and awareness raising activities, organisation and participation in dedicated events 300 000 Experts' reimbursements Creating conditions for a favourable and competitive environment for tourism businesses – Information and awareness raising activities, organisation and participation in dedicated events 100 000 Call for proposals Diversifying and increasing the visibility of Europe's transnational tourism offer – Support the promotion and development of 1 500 000