TARGET PRICE PROMO MARKET (What are (How much (How are you (Where is it going to be you selling) are you selling going to make sold?) it for) sure that your target market knows about your product Eg: (Fashion Eg: Face Eg: Average Eg: Leaflet in Eg: Retail shop 6th – Retailer example mask to school, leaflet form colleges from Day 2) to help acne drop in area Late Teenage Boys Eg: Teenage Eg: Bath Eg: Average Eg: Discount Bombs with high street vouchers glitter offered to local dance school. Add more Add more Promotional Mix Not all customer groups will be easy to reach using one method of promotion. Most marketing campaigns are a combination of many different promotional activities that the message you want to make. The table below, points out some common ways to reach customers. Customers Against Promotional Types (Modify suggestions to suit your business) PR ARE /
TARGET MARKET (What are you selling) PRICE (How much are you selling it for) PROMO (How are you going to make sure that your target market knows about your product (Where is it going to be sold?) Eg: (Fashion Retailer example from Day 2) to Late Teenage Boys Eg: Face mask to help acne Eg: Average Eg: Leaflet in school, leaflet drop in area Eg: Retail shop – 6th form colleges Eg: Teenage Eg: Bath Bombs with glitter Eg: Average high street Eg: Discount vouchers offered to local dance school. Add more Add more Promotional Mix Not all customer groups will be easy to reach using one method of promotion. Most marketing campaigns are a combination of many different promotional activities that the message you want to make. The table below, points out some common ways to reach customers. Customers Against Promotional Types (Modify suggestions to suit your business) / PR ARE