Usage Data e.g. information about how you use our website. Marketing and Communications Data e.g. your preferences in receiving marketing from us and your communication preferences. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice. We do not collect any special categories of personal data about you, such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data; nor do we collect any information about criminal convictions and offences. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA We will only use your personal data when the law allows us to do so. Most commonly, we will use your personal data in the following circumstances: to carry out our obligations arising from any contract entered into between you and us and to provide you with information and services that you request from us; to provide you with updates regarding news from Crown Estate Scotland; to notify you about changes to our email update service; to analysis feedback or survey responses, with the aim of improving the services we provide; to help us develop or personalise the website to make it more useful for you; for our internal record keeping. LEGAL BASIS FOR PROCESSING PERSONAL DATA AND RETENTION PERIOD The table below lists the personal data we are processing, linked to the purpose of that processing. It also identifies the legal basis (one or more) that we rely on for that processing and the period for which we retain that personal data, or the criteria we use to determine that retention period. Where we are relying on legitimate interests as a legal basis for processing, we have identified in the table what those legitimate interests are. Generally, we do not rely on consent as a legal basis for processing. However, if we do seek consent to process your personal data, e.g. for marketing purposes, that consent will be sought from you specifically, through an opt-in mechanism.
Usage Data e.g. information about how you use our website. Marketing and Communications Data e.g. your preferences in receiving marketing from us and your communication preferences. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice. We do not collect any special categories of personal data about you, such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data; nor do we collect any information about criminal convictions and offences. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA We will only use your personal data when the law allows us to do so. Most commonly, we will use your personal data in the following circumstances: to carry out our obligations arising from any contract entered into between you and us and to provide you with information and services that you request from us; to provide you with updates regarding news from Crown Estate Scotland; to notify you about changes to our email update service; to analysis feedback or survey responses, with the aim of improving the services we provide; to help us develop or personalise the website to make it more useful for you; for our internal record keeping. LEGAL BASIS FOR PROCESSING PERSONAL DATA AND RETENTION PERIOD The table below lists the personal data we are processing, linked to the purpose of that processing. It also identifies the legal basis (one or more) that we rely on for that processing and the period for which we retain that personal data, or the criteria we use to determine that retention period. Where we are relying on legitimate interests as a legal basis for processing, we have identified in the table what those legitimate interests are. Generally, we do not rely on consent as a legal basis for processing. However, if we do seek consent to process your personal data, e.g. for marketing purposes, that consent will be sought from you specifically, through an opt-in mechanism.