Evaluate the development of marketing planning and competitive strategy, appropriate Report Coursework 60% to a particular business or situation (ALO4) Practical 0% REFERRAL ASSESSMENT Assessed Module Learning Outcomes Element Component Component Category Name Weighting Written exam 0% In-class test 0% Appraise the influence that marketing communication in the internal and external environment of a rural business (ALO1) Coursework (in Critically assess the methods of Referral lieu of the 40% influencing consumer markets Assignment 2 original and buyer behaviour particularly assessment) in a rural location (ALO2) Analyse the effectiveness of different distribution channels and their relationship to marketing strategy (ALO3) Evaluate the development of marketing planning and Referral competitive strategy, appropriate Coursework 60% Assignment 1 to a particular business or situation (ALO4) Practical 0% To be completed when presented for Minor Change approval and/or annually updated Updated by: Intachat Approved by: HE Operations Date: 09/08/2017 Date: 09/08/2017
Evaluate the development of marketing planning and competitive strategy, appropriate to a particular business or situation (ALO4) Coursework Report 60% Practical 0% REFERRAL ASSESSMENT Assessed Module Learning Outcomes Element Category Component Name Component Weighting Written exam 0% In-class test 0% Appraise the influence that marketing communication in the internal and external environment of a rural business (ALO1) Critically assess the methods of influencing consumer markets and buyer behaviour particularly in a rural location (ALO2) Analyse the effectiveness of different distribution channels and their relationship to marketing strategy (ALO3) Coursework (in lieu of the original assessment) Referral Assignment 2 40% Evaluate the development of marketing planning and competitive strategy, appropriate to a particular business or situation (ALO4) Coursework Referral Assignment 1 60% Practical 0% To be completed when presented for Minor Change approval and/or annually updated Updated by: Intachat Date: 09/08/2017 Approved by: HE Operations Date: 09/08/2017