The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence You will enjoy this one! It is an excellent article on the side of BI but seriously scary on the – side of fast food. Be warned you might never eat fast food again!! – Read the above article and discuss the following: What does business intelligence really mean to a business? What are the negative impacts of business intelligence? How does a database and data warehouse support business intelligence? Any other thoughts or insights you have into this chapter and this case OPENING UNIT CASE STUDY QUESTIONS It Takes A Village to Write an Encyclopedia Determine how Wikipedia use a data warehouse to improve its business operations. Wikipedia could use a data warehouse to build a repository of information from sources all over the world. The data warehouse could be used to perform detailed analysis on subject matters ranging from history to medicine. Explain why Wikipedia must cleanse or the information in its data warehouse. Wikipedia must maintain high quality information in its data warehouse. Information cleansing and scrubbing is a process that out and fixes or discards inconsistent, incorrect, or incomplete information. Without high quality information Wikipedia will be unable to offer customers accurate and complete information. Explain how a company could use information from Wikipedia to gain business intelligence. Business intelligence comes from such things as environmental scanning and market analysis. A company could use information from Wikipedia as external information in its data warehouse that could help it analyses new trends and technologies. CHAPTER EIGHT CASE Mining the Data Warehouse Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market. Ben & Jerry’s tracks the ingredients and life of each pint in a data warehouse. If a consumer calls in with a complaint, the consumer affairs staff matches up the pint with which supplier’s mile, eggs, or cherries, etc. did not meet the organization’s near-obsession with quality. Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success. Financial statements must be as accurate and complete as possible. have been too many instances in the past where shoddy financial statements have lead to financial crisis such as Enron and WorldCom. It does not matter how good or how many BI tools California Pizza Kitchen uses; if the core data is dirty the results will be inaccurate.
The Brain Behind the Big, Bad Burger and Other Tales of Business Intelligence You will enjoy this one! It is an excellent article on the side of BI – but seriously scary on the side of fast food. Be warned – you might never eat fast food again!! Read the above article and discuss the following: What does business intelligence really mean to a business? What are the negative impacts of business intelligence? How does a database and data warehouse support business intelligence? Any other thoughts or insights you have into this chapter and this case OPENING UNIT CASE STUDY QUESTIONS It Takes A Village to Write an Encyclopedia Determine how Wikipedia use a data warehouse to improve its business operations. Wikipedia could use a data warehouse to build a repository of information from sources all over the world. The data warehouse could be used to perform detailed analysis on subject matters ranging from history to medicine. Explain why Wikipedia must cleanse or the information in its data warehouse. Wikipedia must maintain high quality information in its data warehouse. Information cleansing and scrubbing is a process that out and fixes or discards inconsistent, incorrect, or incomplete information. Without high quality information Wikipedia will be unable to offer customers accurate and complete information. Explain how a company could use information from Wikipedia to gain business intelligence. Business intelligence comes from such things as environmental scanning and market analysis. A company could use information from Wikipedia as external information in its data warehouse that could help it analyses new trends and technologies. CHAPTER EIGHT CASE Mining the Data Warehouse Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market. Ben & Jerry’s tracks the ingredients and life of each pint in a data warehouse. If a consumer calls in with a complaint, the consumer affairs staff matches up the pint with which supplier’s mile, eggs, or cherries, etc. did not meet the organization’s near-obsession with quality. Identify why information cleansing and scrubbing is critical to California Pizza Kitchen’s business intelligence tool’s success. Financial statements must be as accurate and complete as possible. have been too many instances in the past where shoddy financial statements have lead to financial crisis such as Enron and WorldCom. It does not matter how good or how many BI tools California Pizza Kitchen uses; if the core data is dirty the results will be inaccurate.