Page Ref: 28 b. attitude. Skill: Applied c. belief. Topic: Attitudes d. policy. Answer: b 1-1.14 An audience’s _____ is made up of values, attitudes, and beliefs. Page Ref: 29 a. personality Skill: Conceptual b. demographic Topic: Beliefs, Values, c. profile Attitudes d. identity Answer: d 1-1.15 Demographics can also be called a. personal traits. Page Ref: 30 b. social traits. Skill: Conceptual c. cultural traits. Topic: Personal Traits d. psychological traits. Answer: a 1-1.16 Which of the following is NOT a personal trait? a. income Page Ref: 30 b. disabilities Skill: Applied c. household type Topic: Personal Traits d. beliefs Answer: d 1-1.17 Shalonda noted that most of her audience members were employed in the medical field. This is an example of paying Page Ref: 30 attention to Skill: Applied a. psychological traits. Topic: Personal Traits b. social traits. Answer: c c. personal traits. d. cultural traits. 1-1.18 _____ occurs when you apply a false or oversimplified generalization to an individual based on group Page Ref: 31 characteristics. Skill: Conceptual a. Audience analysis Topic: Personal Traits b. Demographic analysis Answer: d c. Egocentrism d. Stereotyping 1-1.19 Which of the following words best defines traditionalists? a. optimistic Page Ref: 31 b. loyal Skill: Conceptual c. skepticism Topic: Personal Traits d. realistic Answer: b 1-1.20 Which of the following is NOT a characteristic of those born before 1945?
Page Ref: 28 Skill: Applied Topic: Attitudes Answer: b b. attitude. c. belief. d. policy. 1-1.14 Page Ref: 29 Skill: Conceptual Topic: Beliefs, Values, Attitudes Answer: d An audience’s _____ is made up of values, attitudes, and beliefs. a. personality b. demographic c. profile d. identity 1-1.15 Page Ref: 30 Skill: Conceptual Topic: Personal Traits Answer: a Demographics can also be called a. personal traits. b. social traits. c. cultural traits. d. psychological traits. 1-1.16 Page Ref: 30 Skill: Applied Topic: Personal Traits Answer: d Which of the following is NOT a personal trait? a. income b. disabilities c. household type d. beliefs 1-1.17 Page Ref: 30 Skill: Applied Topic: Personal Traits Answer: c Shalonda noted that most of her audience members were employed in the medical field. This is an example of paying attention to a. psychological traits. b. social traits. c. personal traits. d. cultural traits. 1-1.18 Page Ref: 31 Skill: Conceptual Topic: Personal Traits Answer: d _____ occurs when you apply a false or oversimplified generalization to an individual based on group characteristics. a. Audience analysis b. Demographic analysis c. Egocentrism d. Stereotyping 1-1.19 Page Ref: 31 Skill: Conceptual Topic: Personal Traits Answer: b Which of the following words best defines traditionalists? a. optimistic b. loyal c. skepticism d. realistic 1-1.20 Which of the following is NOT a characteristic of those born before 1945?