B. SEMINARS Student non-contact TOPIC academic load № (number of classes) 1 Advertising Slogans Principles of Creation and 6 – Evaluation 2 Marketing Communications and Branding 6 3 Methods for determining the media budget 6 4 Ethical Problems of Marketing communications 6 – Discussion 5 The Use of Celebrities in TV Advertising 6 6 Women And Men in Advertising Messages 6 7 Sexual appeals in Advertising 6 8 Advertising and Children Contemporary Strategies 6 – and Controversies 9 Digital Sales Promotion Types and efficiency 6 – 10 Digital PR Possibilities and Limitations 6 – 11 Political Advertising and PR the Bulgarian 6 – Experience 12 Marketing Communications in Facebook, Twitter, 6 and Other Social Media 13 Subliminal Advertising in Print and Broadcast 6 14 Mobile Advertising 6 15 Cultural Paradoxes and Marketing Communications 6 method / teaching strategy The teaching is done trough the combination and expand of lectures with seminars, solving of PowerPoint slides and other technical devices are used.
B. SEMINARS № TOPIC Student non-contact academic load (number of classes) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Advertising Slogans – Principles of Creation and Evaluation Marketing Communications and Branding Methods for determining the media budget Ethical Problems of Marketing communications – Discussion The Use of Celebrities in TV Advertising Women And Men in Advertising Messages Sexual appeals in Advertising Advertising and Children – Contemporary Strategies and Controversies Digital Sales Promotion – Types and efficiency Digital PR – Possibilities and Limitations Political Advertising and PR – the Bulgarian Experience Marketing Communications in Facebook, Twitter, and Other Social Media Subliminal Advertising in Print and Broadcast Mobile Advertising Cultural Paradoxes and Marketing Communications 6 6 6 6 6 6 6 6 6 6 6 6 6 6 6 method / teaching strategy The teaching is done trough the combination and expand of lectures with seminars, solving of PowerPoint slides and other technical devices are used.