Electives Year 3 – ELECTIVE ELECTIVE ELECTIVE Subject Organisational Leadership Digital Marketing Marketing of Services and Social Issues Code BEX307 BMM302 BMM304 Credit points 6 6 6 Prerequisites BBA101 Business Management BMM101 Marketing Principles and BMM101 Marketing Principles BMM201 Advertising and Integrated Brand Promotion Learning Outcomes Understand the origins and development Compare digital (interactive and online) Differentiate between and services and marketing concepts, models, tools, and of leadership and management understand the importance of services to the techniques world economy. Review the meaning of leadership in the Examine the concept of a services marketing Debate the importance of using the internet contemporary context and what this system and apply the Ps’ of service for relationship marketing and building ‘7 means to the executive assistant or marketing. community and apply the concept of e-CRM accountant for customer retention Investigate the concept of ‘customer Understand leadership models. Evaluate and apply best practices of internet satisfaction’ in a services marketing context and marketing relate this to the concept of quality Explain the concept of emotional management’. intelligence Apply a range of online marketing tools appropriately and suitably as part of a Evaluate cost models in the delivery of services Relate the concept of organisational business’s integrated marketing strategy and balance productive capacity and demand culture to leadership in the contemporary Evaluate existing online and interactive Analyse service failure and complaint behaviour organisation marketing strategies different models and propose appropriate service recovery Understand public sector leadership. strategies. Explore strategies for engaging social media Demonstrate an understanding of and its use in supporting the marketing effort. Explain the challenges of marketing in the non- leaders and leadership by studying a profit (NP) sector and compare similarities Investigate and assess emerging challenges selected leader and delivering an between NFP and commercially focused and opportunities for digital marketing oration them. marketing. Apply digital marketing in an ethical and environmentally sustainable manner 3 hours 3 hours 3 hours Weekly contact Assessment Case studies 10% Assignment 30% Case report 30% – – – Small group leadership group activities Group Assignment 30% Tutorial exercises 35% – – – 10% Final Examination 40% Final Examination 35% – – Personal reflecti5on 10% – Essay 20% – Presentation 10% – Examination 40% –
Electives – Year 3 ELECTIVE ELECTIVE ELECTIVE Subject Organisational Leadership Digital Marketing Marketing of Services and Social Issues Code BEX307 BMM302 BMM304 Credit points 6 6 6 Prerequisites BBA101 Business Management BMM101 Marketing Principles and BMM201 Advertising and Integrated Brand Promotion BMM101 Marketing Principles Learning Outcomes Understand the origins and development of leadership and management Review the meaning of leadership in the contemporary context and what this means to the executive assistant or accountant Understand leadership models. Explain the concept of emotional intelligence Relate the concept of organisational culture to leadership in the contemporary organisation Understand public sector leadership. Demonstrate an understanding of leaders and leadership by studying a selected leader and delivering an oration them. Compare digital (interactive and online) marketing concepts, models, tools, and techniques Debate the importance of using the internet for relationship marketing and building community and apply the concept of e-CRM for customer retention Evaluate and apply best practices of internet marketing Apply a range of online marketing tools appropriately and suitably as part of a business’s integrated marketing strategy Evaluate existing online and interactive marketing strategies different models Explore strategies for engaging social media and its use in supporting the marketing effort. Investigate and assess emerging challenges and opportunities for digital marketing Apply digital marketing in an ethical and environmentally sustainable manner Differentiate between and services and understand the importance of services to the world economy. Examine the concept of a services marketing system and apply the ‘7 Ps’ of service marketing. Investigate the concept of ‘customer satisfaction’ in a services marketing context and relate this to the concept of quality management’. Evaluate cost models in the delivery of services and balance productive capacity and demand Analyse service failure and complaint behaviour and propose appropriate service recovery strategies. Explain the challenges of marketing in the non- profit (NP) sector and compare similarities between NFP and commercially focused marketing. Weekly contact 3 hours 3 hours 3 hours Assessment Case studies – 10% Small group leadership group activities – 10% Personal reflecti5on – 10% Essay – 20% Presentation – 10% Examination – 40% Assignment – 30% Group Assignment – 30% Final Examination – 40% Case report – 30% Tutorial exercises – 35% Final Examination – 35%