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is very accurate. critically. I seriously respond to and further develop what others have said. I put forth and demand knowledge that is accurate and relevant to the issue under discussion. I use evidence appropriate to the topic. 4 I can understand and clearly describe branding as a strategic tool for business management, leadership and marketing. I present interesting real-life examples to support the brand theory. I use my findings to compare different theories and viewpoints. I see the connection between theory and practice and I can explain it to the others. I explain causes and analyze the contents of my study. I regularly generate new and useful I question different perspectives and my argumentation is very logical. I share my perspectives so that the others learn from me. I can come up with different categorizations and compare them effectively. In most cases, I can define relevant problems. My reasoning is mostly very clear and I consider different viewpoints before providing solutions to problems. 3 I can mostly understand and mostly describe I partly doubt my knowledge and my use I often generate new ideas and question