Name of Of high interest and high Appealing to target Appealing but of low appeal to target audience audience interest to target audience Product or Service Slogan, Motto Striking, catchy, Easily remembered and Appropriate to audience memorable and persuasive appropriate to audience or Catch-phrase to target audience Details Uses clearly stated, Uses well-chosen details Uses some details to sway thoughtfully chosen, to persuade target target audience powerful points to win over audience target audience Word Choice Uses imagery to Uses imagery Uses imagery to appeal to successfully make strong, successfully to make emotion persuasive appeals to appeals to emotion emotion Volume, Pace, & Vocals are clear and Vocals are clear and Vocals are audible and convincing, and important important points are important points are Vocal Inflection points are well emphasized emphasized communicated Target Audience Creatively, consistently Clearly focused on Target at a Target Audience and clearly focused on Audience target audience Persuasive Presentation Rubric ✔ ✔ ✔ Qualities Check this column Check this column Check this column
Name of Product or Service Of high interest and high appeal to target audience Appealing to target audience Appealing but of low interest to target audience Slogan, Motto or Catch-phrase Striking, catchy, memorable and persuasive to target audience Easily remembered and appropriate to audience Appropriate to audience Details Uses clearly stated, thoughtfully chosen, powerful points to win over target audience Uses well-chosen details to persuade target audience Uses some details to sway target audience Word Choice Uses imagery to successfully make strong, persuasive appeals to emotion Uses imagery successfully to make appeals to emotion Uses imagery to appeal to emotion Volume, Pace, & Vocal Inflection Vocals are clear and convincing, and important points are well communicated Vocals are clear and important points are emphasized Vocals are audible and important points are emphasized Target Audience Creatively, consistently and clearly focused on target audience Clearly focused on Target Audience at a Target Audience Persuasive Presentation Rubric Qualities ✔ Check this column ✔ Check this column ✔ Check this column