Title Fundamentals of Business Administration Instructor Michiko TAKECHI Course Purpose and Content Given today's global business environment, it is imperative that every businessperson has a basic working knowledge of all key business functions. We focus on key business areas such as Strategy, Marketing, Organization and Accounting. Learning Objectives 1. To analyze the company's business environment 2. To learn the basics of business administration 3. To acquire problem solving skills Lecture Schedule 1. What is Business Administration? 2. Vision 3. External environment 4. Internal environment 5. SWOT Analysis 6. Product Portfolio Management 7. Segmentation 8. Marketing Mix 9. Test 1 10. Shape of the corporation 11. Motivation 12. Leadership 13. Accounting and Finance 14. Corporate Social Responsibility 15. Test 2 Instructional Method We use PowerPoint. Supplementary Individual Study Pre activity: Read the current news Post activity: Review the PowerPoint that has been uploaded to ToyoNet-Ace Grading Criteria and Method of Evaluation Test and exercise 30%, Term examination 70% Requirement of Attendance
Title Fundamentals of Business Administration Instructor Michiko TAKECHI Course Purpose and Content Given today's global business environment, it is imperative that every businessperson has a basic working knowledge of all key business functions. We focus on key business areas such as Strategy, Marketing, Organization and Accounting. Learning Objectives 1. To analyze the company's business environment 2. To learn the basics of business administration 3. To acquire problem solving skills Lecture Schedule 1. What is Business Administration? 2. Vision 3. External environment 4. Internal environment 5. SWOT Analysis 6. Product Portfolio Management 7. Segmentation 8. Marketing Mix 9. Test 1 10. Shape of the corporation 11. Motivation 12. Leadership 13. Accounting and Finance 14. Corporate Social Responsibility 15. Test 2 Instructional Method We use PowerPoint. Supplementary Individual Study Pre activity: Read the current news Post activity: Review the PowerPoint that has been uploaded to ToyoNet-Ace Grading Criteria and Method of Evaluation Test and exercise 30%, Term examination 70% Requirement of Attendance