and systems within the organization that affect the execution of its service, such as job queuing or query handling. Lauterborn's four Cs Robert F. Lauterborn proposed a four Cs classification in 1990 is a more consumer-oriented version of the four Ps that attempts to better fit the movement from to []: Four Ps Four Cs Definition A company will only sell what the consumer wants to buy. specifically wants and So, marketers should study needs consumer wants and needs in order to attract them one by one with something he/she wants to purchase. is only a part of the total cost to a want or a need. The total satisfy cost will consider for example the in acquiring a good or a cost of time service, a by cost of conscience consuming that or even a cost of "for not treating the kids". It guilt reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service. While promotion is "manipulative" and from the seller, communication is "cooperative" and from the buyer[11] with the aim to create a dialogue with the potential customers based on their needs and lifestyles. It represents a broader
and systems within the organization that affect the execution of its service, such as job queuing or query handling. Lauterborn's four Cs Robert F. Lauterborn proposed a four Cs classification in 1990 is a more consumer-oriented version of the four Ps that attempts to better fit the movement from to []: Four Ps Four Cs Definition wants and needs A company will only sell what the consumer specifically wants to buy. So, marketers should study consumer wants and needs in order to attract them one by one with something he/she wants to purchase. is only a part of the total cost to satisfy a want or a need. The total cost will consider for example the cost of time in acquiring a good or a service, a cost of conscience by consuming that or even a cost of guilt "for not treating the kids". It reflects the total cost of ownership. Many factors affect cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service. While promotion is "manipulative" and from the seller, communication is "cooperative" and from the buyer[11] with the aim to create a dialogue with the potential customers based on their needs and lifestyles. It represents a broader