Audience demographics Age, gender, education, family situation etc.? Audience location Where do they live? Who are your competitors? What differentiates you and your products or services from your competitors? 3. Goals and Objectives What is the purpose of your new website? State its goals and objectives. 4. Current Website What do you like about your current site? What don't you like? Feedback from customers and suppliers about the site? Any technical or functionality issues people have had with the site?
Audience demographics Age, gender, education, family situation etc.? Audience location Where do they live? Who are your competitors? What differentiates you and your products or services from your competitors? 3. Goals and Objectives What is the purpose of your new website? State its goals and objectives. 4. Current Website What do you like about your current site? What don't you like? Feedback from customers and suppliers about the site? Any technical or functionality issues people have had with the site?