Residents that are Repackage WQfriendly Promote (measures reach) Residents who apply fertilizer going to apply recommendations for applying recommendations # of hits to webpage apply according to WQFriendly fertilizer identify fert through press recommendation re: amount, how much should release with URL (measure intent to timing, product, irrigation, etc. be applied, when, Create and assemble promo a new practice) what kind, etc. materials (gauge, clip, tape) Distribute and # of names on pledge BEFORE applying related to fertilizing and info materials at at sheets distribute to participating least one event/year municipalities (with ConsComm or (Measure self-reported DPW assistance) adoption of a new Draft a press release about promo practice through follow 3 effort up survey) # of respondents Develop a pledge that munis indicating they had can use to promote a new adopted a “new” behavior and track who took practice as a result of promo materials for follow up town campaign Develop a survey can use to track if any new practices were adopted as a result of town promotions. Lawn care Update Healthy Lawns Clean Promote and host (measure reach) Lawn care enthusiasts and enthusiasts and Water skills clinic. two regional clinics # of participants opinion leaders increase in opinion leaders knowledge and related to increase their lawn work with SSC Outreach to WQ Friendly practices and help (measure intent to 4 care skills based on promote and conduct two adopt) to shift norms around lawn WQFriendly regional clinics Survey participants care attitudes and behaviors in practices. intent to adopt their communities. “new” practices 5 Redo any of Pet Waste (this set draws from the Scoop: How to Conduct a Pet Waste Outreach Campaign NHDES) (RB=Research-based) “Inside –
3 Residents that are going to apply fertilizer identify how much should be applied, when, what kind, etc. BEFORE applying Repackage WQfriendly recommendations for applying fert Create and assemble promo materials (gauge, clip, tape) related to fertilizing and distribute to participating municipalities Draft a press release about promo effort Develop a pledge that munis can use to promote a new behavior and track who took promo materials for follow up Develop a survey can use to track if any new practices were adopted as a result of town promotions. Promote recommendations through press release with URL Distribute and info materials at at least one event/year (with ConsComm or DPW assistance) (measures reach) # of hits to webpage (measure intent to a new practice) # of names on pledge sheets (Measure self-reported adoption of a new practice through follow up survey) # of respondents indicating they had adopted a “new” practice as a result of town campaign Residents who apply fertilizer apply according to WQFriendly recommendation re: amount, timing, product, irrigation, etc. 4 Lawn care enthusiasts and opinion leaders increase their lawn care skills based on WQFriendly practices. Update Healthy Lawns Clean Water skills clinic. work with SSC Outreach to promote and conduct two regional clinics Promote and host two regional clinics (measure reach) # of participants (measure intent to adopt) Survey participants intent to adopt “new” practices Lawn care enthusiasts and opinion leaders increase in knowledge and related to WQ Friendly practices and help to shift norms around lawn care attitudes and behaviors in their communities. 5 Redo any of Pet Waste (this set draws from the “Inside Scoop: How to Conduct a Pet Waste Outreach Campaign – NHDES) (RB=Research-based)