This involves grouping activities to respond to and interact with specific customers and customer groups. For example, a hospital may departmentalize according to its different customer services such as maternity care, cardiac care, paediatrics and so on. Advantages and disadvantages of customer departmentalization are as follows Advantages it fosters an intense focus on the unique needs of the customer and promotes the establishment of a strong public image it facilitates the development of a strong marketing philosophy, facilitates the parallel processing of multiple tasks and is very adaptive to environmental change it provides a clear placement of responsibilities and promotes the training of managers. Disadvantages it encourages politics in the resource allocation process and creates conflict between divisional tasks and corporate priorities. it does not promote the coordination of activities across divisions, it wastes resources through duplication of effort and tends to lessen top management control. Location / geographic departmentalization This is the grouping of jobs on the basis of defined geographic sites or areas. It could also be the creation of divisions or departments for an organization’s various territories. For example, universities these days tend to have various campuses spread over different territories. The University of Education, Winneba has the Kumasi and Mampong campuses which can be considered location departmentalization. Advantages The advantages are as follows it promotes concern for regional customer needs and facilitates the pinpointing of responsibility of regional product/customer problems. it nurtures fast responses to the environment, promotes flexibility in unstable environments and strengthens the focus on regional goals. it fosters coordination across functional departments and aids in the development of general management.
This involves grouping activities to respond to and interact with specific customers and customer groups. For example, a hospital may departmentalize according to its different customer services such as maternity care, cardiac care, paediatrics and so on. Advantages and disadvantages of customer departmentalization are as follows Advantages it fosters an intense focus on the unique needs of the customer and promotes the establishment of a strong public image it facilitates the development of a strong marketing philosophy, facilitates the parallel processing of multiple tasks and is very adaptive to environmental change it provides a clear placement of responsibilities and promotes the training of managers. Disadvantages it encourages politics in the resource allocation process and creates conflict between divisional tasks and corporate priorities. it does not promote the coordination of activities across divisions, it wastes resources through duplication of effort and tends to lessen top management control. Location / geographic departmentalization This is the grouping of jobs on the basis of defined geographic sites or areas. It could also be the creation of divisions or departments for an organization’s various territories. For example, universities these days tend to have various campuses spread over different territories. The University of Education, Winneba has the Kumasi and Mampong campuses which can be considered location departmentalization. Advantages The advantages are as follows it promotes concern for regional customer needs and facilitates the pinpointing of responsibility of regional product/customer problems. it nurtures fast responses to the environment, promotes flexibility in unstable environments and strengthens the focus on regional goals. it fosters coordination across functional departments and aids in the development of general management.