SLIDE 5-2 This chapter covers the following topics: goals of effective business messages; the AIM planning process, including audience needs, business ideas, and key points; and positive tones. 5-3 LO5.1 Explain the goals of effective business messages and the process for creating them. LO5.2 Identify the needs of your audience in the AIM planning process. Develop and refine business ideas in the AIM LO5.3 planning process. SLIDE 5-4 LO5.4 Develop your primary message and key points in the AIM planning process. LO5.5 Explain and apply positive and tone in business messages. 5-5 Writing effective business messages involves a process—one that involves examining, developing, and refining business ideas in a way that provides business value to your audience. The very process that we explain in this section drives excellence in business thinking. Furthermore, it drives collaboration and productivity in your work relationships. SLIDE 5-6 The process of developing business messages is fairly straightforward: plan, draft, and review. You’ve likely been trained and coached in a similar process many times during your education. Nearly all business professionals have been trained in this process. Yet few business professionals have the proficiency to produce excellent written
SLIDE 5-2 This chapter covers the following topics: goals of effective business messages; the AIM planning process, including audience needs, business ideas, and key points; and positive tones. 5-3 LO5.1 Explain the goals of effective business messages and the process for creating them. LO5.2 Identify the needs of your audience in the AIM planning process. LO5.3 Develop and refine business ideas in the AIM planning process. SLIDE 5-4 LO5.4 Develop your primary message and key points in the AIM planning process. LO5.5 Explain and apply positive and tone in business messages. 5-5 Writing effective business messages involves a process—one that involves examining, developing, and refining business ideas in a way that provides business value to your audience. The very process that we explain in this section drives excellence in business thinking. Furthermore, it drives collaboration and productivity in your work relationships. SLIDE 5-6 The process of developing business messages is fairly straightforward: plan, draft, and review. You’ve likely been trained and coached in a similar process many times during your education. Nearly all business professionals have been trained in this process. Yet few business professionals have the proficiency to produce excellent written