Provide research, Function Enterprise, Strategic Marketing the advice and industry development and English tourism expertise on Comments Delivery development and implementation offer tourism in option engagement England The functions are still No No No No required. Abolish Could be done but would risk loss of specialist Move to knowledge, skills and central Possible Possible Possible Possible expertise and would be likely to limit scope for government commercial partnerships and activities. Would not address the problem of a fragmented Move to local sub-national landscape No No No No which hinders effective government development of the English tourism offer and sector. Could be merged with VisitBritain, but this would risk loss of focus on with development of the England Yes Yes Yes Yes another body brand and tourism offer compared with the Scotland and Wales brands and offers.
Function Strategic development and implementation Marketing the English tourism offer Provide research, advice and expertise on tourism in England Enterprise, industry development and engagement Comments Delivery option Abolish No No No No The functions are still required. Move to central government Possible Possible Possible Possible Could be done but would risk loss of specialist knowledge, skills and expertise and would be likely to limit scope for commercial partnerships and activities. Move to local government No No No No Would not address the problem of a fragmented sub-national landscape which hinders effective development of the English tourism offer and sector. with another body Yes Yes Yes Yes Could be merged with VisitBritain, but this would risk loss of focus on development of the England brand and tourism offer compared with the Scotland and Wales brands and offers.