Hoffman, Donna L. and Thomas P. Novak and Goals: Consumer Motivations for (2009), “Roles Using the Social UCR Sloan Center Working Paper. Web,” a Web New York Times, Markoff, John (2006), “Entrepreneurs See Guided By Common Sense,” Business Section, November 12.
Hoffman, Donna L. and Thomas P. Novak (2009), “Roles and Goals: Consumer Motivations for Using the Social Web,” UCR Sloan Center Working Paper. Markoff, John (2006), “Entrepreneurs See a Web Guided By Common Sense,” New York Times, Business Section, November 12.