home and provides tailored recommendations for Promote and talk about your own experience and home upgrade improvements. knowledge. A Scorecard assessment provides a way of knowing Promote the official Scorecard website with links where the majority of energy is used in your home to energy efficiency fact sheets. See and considers fixed appliances such as heating, cooling and hot water appliances, as well as the Social Media construction and design of your home. Social Media activity can be another great promotional A Scorecard assessment of your home provides tool and to help get the message about the Scorecard you with an overall star rating out of 10 that program to the general public. We encourage you to represents the average cost of energy for your use the key messaging and suggested lines for posts home. With one star indicating low performance and on the different social media outlets available to you ten stars indicating high performance. such as Facebook, Twitter and Linkedin. The Victorian new Residential Hashtags used both on Twitter and Facebook are a Government’s Efficiency Scorecard is changing the way Victorians great way of reaching the public. We encourage you to understand and energy use hashtags such as: manage their home’s performance. #SaveEnergySaveMoney The Victorian Government administers the #VicScorecard Scorecard program. Scorecard assessments are carried out by private accredited Assessors. Do not use the Scorecard or Victorian Government logo as your handle on any social media outlets. Using Promotional Tools Responsibilities in Marketing Websites A large proportion of business promotion and Please always remember to: marketing is done online through websites. A clear, user friendly site can attract and enable customers to Avoid bringing the Scorecard program into understand what the Scorecard is about. We disrepute by disparaging businesses, Assessors, recommend that a website should: trainers or administrators publicly. Avoid public speculation about future changes, Clearly show the status of your organisation and policies or rumours. the status of any Assessors under the program e.g. whether Assessors are currently accredited. Follow the Brand Guidelines at all times- do not misuse the logo by changing the size, shape or Provide statements from customers giving a colour. testimonial about their experience with the Never use any misleading information or deceive Scorecard program and encourage customers to the customer. promote success stories.
home and provides tailored recommendations for home upgrade improvements. A Scorecard assessment provides a way of knowing where the majority of energy is used in your home and considers fixed appliances such as heating, cooling and hot water appliances, as well as the construction and design of your home. A Scorecard assessment of your home provides you with an overall star rating out of 10 that represents the average cost of energy for your home. With one star indicating low performance and ten stars indicating high performance. The Victorian Government’s new Residential Efficiency Scorecard is changing the way Victorians understand and manage their home’s energy performance. The Victorian Government administers the Scorecard program. Scorecard assessments are carried out by private accredited Assessors. Using Promotional Tools Websites A large proportion of business promotion and marketing is done online through websites. A clear, user friendly site can attract and enable customers to understand what the Scorecard is about. We recommend that a website should: Clearly show the status of your organisation and the status of any Assessors under the program e.g. whether Assessors are currently accredited. Provide statements from customers giving a testimonial about their experience with the Scorecard program and encourage customers to promote success stories. Promote and talk about your own experience and knowledge. Promote the official Scorecard website with links to energy efficiency fact sheets. See Social Media Social Media activity can be another great promotional tool and to help get the message about the Scorecard program to the general public. We encourage you to use the key messaging and suggested lines for posts on the different social media outlets available to you such as Facebook, Twitter and Linkedin. Hashtags used both on Twitter and Facebook are a great way of reaching the public. We encourage you to use hashtags such as: #SaveEnergySaveMoney #VicScorecard Do not use the Scorecard or Victorian Government logo as your handle on any social media outlets. Responsibilities in Marketing Please always remember to: Avoid bringing the Scorecard program into disrepute by disparaging businesses, Assessors, trainers or administrators publicly. Avoid public speculation about future changes, policies or rumours. Follow the Brand Guidelines at all times- do not misuse the logo by changing the size, shape or colour. Never use any misleading information or deceive the customer.