Advertising and market research Cancer Australia undertook advertising in 2017–18 to provide information about cancer to health professionals and the community. Cancer Australia used market research activities to seek the community’s views on the most effective methods to deliver cancer information. During 2017–18, Cancer Australia conducted the following advertising campaigns: Ovarian Cancer Awareness Month Breast Cancer Awareness Further information on these advertising campaigns is available at and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website. Table B.1: Advertising agencies Organisation Service Amount paid Provided (GST inclusive) Bang Pty Ltd Online $13,200 advertising for an animated video to increase awareness of the symptoms of ovarian cancer and improve knowledge about the disease during Ovarian Cancer Awareness Month PR agency $20,620 33Creative that developed and implemented a media and social media
Advertising and market research Cancer Australia undertook advertising in 2017–18 to provide information about cancer to health professionals and the community. Cancer Australia used market research activities to seek the community’s views on the most effective methods to deliver cancer information. During 2017–18, Cancer Australia conducted the following advertising campaigns: Ovarian Cancer Awareness Month Breast Cancer Awareness Further information on these advertising campaigns is available at and in the reports on Australian Government advertising prepared by the Department of Finance. Those reports are available on the Department of Finance’s website. Table B.1: Advertising agencies Organisation Service Provided Amount paid (GST inclusive) Bang Pty Ltd Online advertising for an animated video to increase awareness of the symptoms of ovarian cancer and improve knowledge about the disease during Ovarian Cancer Awareness Month $13,200 33Creative PR agency that developed and implemented a media and social media $20,620