Fun Risk-taking Efficiency Balance Loyalty Optimism Reliable Inspiring Championing the Cause Guidance: You now have an important message for the world (your organizational vision and mission), so it’s essential that some thought is given as to how this will be communicated this to others. Instead of your services, think of it as the cause.” “marketing” “championing This is the place to capture how best to communicate how you’ll help your service users and the role you’ll play in the community. Use the template below to structure this thinking and develop a plan to take your message into the world! Your Board is your mouthpiece and will have a key role in Championing the Cause. Make sure that they are invested in delivering these activities and that their strengths and skills are taken into account when you design the methods of communicating. MARKETING AND COMMUNICATION PLAN What is the best When will we How will we What groups do What do they way to find and communicate with know if they we need to serve need to hear communicate with them? How have heard our most? from us? them? often? message? Try to divide your What need do Where are they? Will you reach out If this works, how audience into they have? What Do they to them daily? Hold will you know groups service problem can you communicate networking events they have heard – users, community solve for them? online? In person? once a month? you? What will leaders, funders, Are there Hold a supporter’s success look etc. There may be In the case of networking groups, luncheon? Send like? several groups but community events, or trainings out a quarterly they will need you leaders, etc., that you can newsletter? to communicate what do they participate in to slightly different need to hear give an opportunity messages to them. about us? to communicate with them?
Fun Risk-taking Efficiency Balance Loyalty Optimism Reliable Inspiring Championing the Cause Guidance: You now have an important message for the world (your organizational vision and mission), so it’s essential that some thought is given as to how this will be communicated this to others. Instead of “marketing” your services, think of it as “championing the cause.” This is the place to capture how best to communicate how you’ll help your service users and the role you’ll play in the community. Use the template below to structure this thinking and develop a plan to take your message into the world! Your Board is your mouthpiece and will have a key role in Championing the Cause. Make sure that they are invested in delivering these activities and that their strengths and skills are taken into account when you design the methods of communicating. MARKETING AND COMMUNICATION PLAN What groups do we need to serve most? What do they need to hear from us? What is the best way to find and communicate with them? When will we communicate with them? How often? How will we know if they have heard our message? Try to divide your audience into groups – service users, community leaders, funders, etc. There may be several groups but they will need you to communicate slightly different messages to them. What need do they have? What problem can you solve for them? In the case of community leaders, etc., what do they need to hear about us? Where are they? Do they communicate online? In person? Are there networking groups, events, or trainings that you can participate in to give an opportunity to communicate with them? Will you reach out to them daily? Hold networking events once a month? Hold a supporter’s luncheon? Send out a quarterly newsletter? If this works, how will you know they have heard you? What will success look like?