5.5 958 5.2 Widowed 100.0 17,524 100.0 Total UK (2016) Nationality 93.4 19,243 91.1 British 0.7 147 0.5 Irish 0.3 56 0.5 Indian 0.2 35 0.3 Pakistani 0.8 157 1.5 Polish 4.7 961 6.0 Other Total 20,599 100.0 100.0 Activity status 51.5 10,558 Inactive 327 1.6 Unemployed 0.4 77 Unpaid family worker 8,144 39.7 Employed 6.8 1,396 Self-employed 20,502 100.0 Language used (Wales only) 981 97.4 English 2.6 26 1,007 100.0 Total The table below shows the demographic breakdown by experiment group. The demographic breakdown by experiment was broadly in line across groups with only one significant difference identified. Respondents aged 65+ were significantly less likely to respond for experiment group B (23.1%). (the £5 gift voucher, with conditional £10 for the household) compared with the no incentive group (27.4%). Table 22: Table showing survey completion by demographic group within experiment group Experiment condition B: £5 gift voucher (unconditional) with C: £5 gift D: A tote bag Total A: No a £10 gift voucher on voucher (unconditional) incentive % the whole household (unconditional) % completing % (conditional) % Age Age 15 or younger 14.5 15.4 15.0 14.5 3,062 Aged 16-24 7.4 7.9 7.6 7.7 1,581 Aged 25 -34 9.3 10.1 8.7 8.7 1,897 Aged 35-44 10.5 11.4 11.3 10.7 2,270 Aged 45-54 14.3 15.0 16.2 15.1 3,135 Aged 55-64 16.6 17.2 15.7 17.6 3,459 Aged 65+ 27.4 23.1* 25.5 25.7 5,195 Total 4,124 5,899 5,440 5,136 20,599
Widowed 958 5.5 5.2 Total 17,524 100.0 100.0 Nationality UK (2016) British 19,243 93.4 91.1 Irish 147 0.7 0.5 Indian 56 0.3 0.5 Pakistani 35 0.2 0.3 Polish 157 0.8 1.5 Other 961 4.7 6.0 Total 20,599 100.0 100.0 Activity status Inactive 10,558 51.5 Unemployed 327 1.6 Unpaid family worker 77 0.4 Employed 8,144 39.7 Self-employed 1,396 6.8 20,502 100.0 Language used (Wales only) English 981 97.4 26 2.6 Total 1,007 100.0 The table below shows the demographic breakdown by experiment group. The demographic breakdown by experiment was broadly in line across groups with only one significant difference identified. Respondents aged 65+ were significantly less likely to respond for experiment group B (23.1%). (the £5 gift voucher, with conditional £10 for the household) compared with the no incentive group (27.4%). Table 22: Table showing survey completion by demographic group within experiment group Experiment condition Total A: No incentive % B: £5 gift voucher (unconditional) with a £10 gift voucher on the whole household completing (conditional) % C: £5 gift voucher (unconditional) % D: A tote bag (unconditional) % Age Age 15 or younger 14.5 15.4 15.0 14.5 3,062 Aged 16-24 7.4 7.9 7.6 7.7 1,581 Aged 25 -34 9.3 10.1 8.7 8.7 1,897 Aged 35-44 10.5 11.4 11.3 10.7 2,270 Aged 45-54 14.3 15.0 16.2 15.1 3,135 Aged 55-64 16.6 17.2 15.7 17.6 3,459 Aged 65+ 27.4 23.1* 25.5 25.7 5,195 Total 4,124 5,899 5,440 5,136 20,599