A JV Communications Plan, guided by information from biological planning, conservation design, habitat delivery, Joint venture partners have evaluated monitoring and research, is developed to set communication, the efficacy and applicability of education, and outreach objectives and target activities and Objectives communications, education and products geographically, programmatically and to the highest outreach activities in achieving Joint priority conservation needs. The JV has identified and Underway to achieving and Venture conservation objectives. Joint prioritized all relevant audiences and correlates audience comprehensive Venture Management Board has objectives with bird habitat conservation goals and objectives identified priority internal and external to determine how much and where increases in audience audiences and key messages. awareness and what changes in attitudes/behaviors are Audiences necessary to reach bird conservation objectives. The JV has established appropriate means of engaging priority audiences. Priority Mechanisms exist to facilitate Each tactic and/or product (Examples include, but are not communication between Management limited to: partner newsletters, public website, news releases, Board, joint venture office, and the joint project tours, meetings, presentations and workshops) is Beginning comprehensive and venture partners. The Joint Venture evaluated to assess effectiveness and guide development of maintains an up-to-date website. future communications products and activities. Tactics Products Joint venture partners conduct informal JV conducts regular, formal assessments of priority audiences to assessment of audiences to measure change in awareness, attitudes and behaviors over determine their baseline level of time. Assessments may be in the form of focus groups, surveys, Minimal awareness, attitudes, and behaviors interviews or other systematic means of gathering audience affecting bird conservation in the Joint data. The results are used to improve future JV activities in Venture region. support of bird conservation objectives. Audience Assessment
Priority Audiences and Objectives Joint venture partners have evaluated the efficacy and applicability of communications, education and outreach activities in achieving Joint Venture conservation objectives. Joint Venture Management Board has identified priority internal and external audiences and key messages. A JV Communications Plan, guided by information from biological planning, conservation design, habitat delivery, monitoring and research, is developed to set communication, education, and outreach objectives and target activities and products geographically, programmatically and to the highest priority conservation needs. The JV has identified and prioritized all relevant audiences and correlates audience objectives with bird habitat conservation goals and objectives to determine how much and where increases in audience awareness and what changes in attitudes/behaviors are necessary to reach bird conservation objectives. The JV has established appropriate means of engaging priority audiences. Underway to achieving comprehensive Tactics and Products Mechanisms exist to facilitate communication between Management Board, joint venture office, and the joint venture partners. The Joint Venture maintains an up-to-date website. Each tactic and/or product (Examples include, but are not limited to: partner newsletters, public website, news releases, project tours, meetings, presentations and workshops) is evaluated to assess effectiveness and guide development of future communications products and activities. Beginning comprehensive Audience Assessment Joint venture partners conduct informal assessment of audiences to determine their baseline level of awareness, attitudes, and behaviors affecting bird conservation in the Joint Venture region. JV conducts regular, formal assessments of priority audiences to measure change in awareness, attitudes and behaviors over time. Assessments may be in the form of focus groups, surveys, interviews or other systematic means of gathering audience data. The results are used to improve future JV activities in support of bird conservation objectives. Minimal