Release don’t find as much time to read 61% have ever engaged with cultural content online newspapers as many of the other segments. When they do they’ll tend to opt The way that Release uses the Internet demonstrates how they go for national tabloids over broadsheets or elsewhere, opting for different activities over arts and culture in their local papers. spare time. They are the segment most likely to go online for gaming in They’re less likely than average to see an a typical week one-third do this, significantly above average (23%). – advert or article relating to cultural activities their lower engagement with the arts and culture is it perhaps unsurprising that in the press, but when they do use the they are less likely than average to seek cultural content or planning information online. They press, in this way, they tend to turn to free are more likely to use social media than most other segments in a week, but they tend to be local papers. less engaged with it. Encouraging them to follow and accept direct contact or notifications means they are more likely to see particular content each time they dip in. Marketing should focus 74% are likely to spend time reading online or offline on... newspapers or magazines within a typical week None Most likely to see an article or advert in... The Age Herald Sun Regional Free regional or local papers Paid regional or local papers
61% have ever engaged with cultural content online The way that Release uses the Internet demonstrates how they go elsewhere, opting for different activities over arts and culture in their spare time. They are the segment most likely to go online for gaming in a typical week – one-third do this, significantly above average (23%). their lower engagement with the arts and culture is it perhaps unsurprising that they are less likely than average to seek cultural content or planning information online. They are more likely to use social media than most other segments in a week, but they tend to be less engaged with it. Encouraging them to follow and accept direct contact or notifications means they are more likely to see particular content each time they dip in. 74% are likely to spend time reading online or offline newspapers or magazines within a typical week Release don’t find as much time to read newspapers as many of the other segments. When they do they’ll tend to opt for national tabloids over broadsheets or local papers. They’re less likely than average to see an advert or article relating to cultural activities in the press, but when they do use the press, in this way, they tend to turn to free local papers. Marketing should focus on... Regional None Most likely to see an article or advert in... The Age Herald Sun Free regional or local papers Paid regional or local papers