Levels of Strategic Planning Did you know that Coca Cola doesn’t just make Coke but also all the companies below: Strategy Level Description Main Question corporate Sets long-term direction for the In what industries and organization as a whole, e.g. Coca markets should we Cola Company. compete? business Each business unit or product line is How are we going to often called a strategic business unit compete for customers (SBU), e.g., Fanta, Sprit, Dasani, in this industry and SmartWater… market? functional Each business unit has the same How can we best basic functional areas or utilize resources to departments, typically these include: implement our human resources, marketing, business strategy? production, finance, and information technology.
Levels of Strategic Planning Did you know that Coca Cola doesn’t just make Coke but also all the companies below: Strategy Level Description Main Question corporate Sets long-term direction for the organization as a whole, e.g. Coca Cola Company. In what industries and markets should we compete? business Each business unit or product line is often called a strategic business unit (SBU), e.g., Fanta, Sprit, Dasani, SmartWater… How are we going to compete for customers in this industry and market? functional Each business unit has the same basic functional areas or departments, typically these include: human resources, marketing, production, finance, and information technology. How can we best utilize resources to implement our business strategy?