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Attract more large scale business events to Victoria including considering allowing applications to the Major Events Fund. Consider initiatives to further expand the calendar of major events in Victoria, through the longer term operation of Visit Victoria. VV Support TEVE, CV More business events hosted in Melbourne attracting more business visitors. The Victorian Government will ontinue to attract and market business events to Victoria, with the allocation of $9 million from the Business Events Fund. Continue to attract business events to Victoria through the allocation of the Business Events Fund. TEVE Support VV More business events hosted in Victoria attracting more business event visitors. Ensure collaboration to expand initiatives such as ‘Winter Masterpieces’ to generate visitation during months. Victoria’s cultural institutions continue to deliver blockbuster exhibitions, such as Melbourne Winter Masterpieces and other blockbuster shows such as ‘Andy Wei Wei’. Develop tourism and marketing strategy to maximise interstate visitation to the Regional Centre for Culture area throughout 2018. NGV deliver Masterworks from MoMA exhibition as part of the Melbourne Winter Masterpieces series in 2018. CV Support VV More visitors attending events.