The language spoken meaning who speak the language may be rostered – on duty or menus and other printed information may be provided in the most appropriate language Customs of the customers so staff can prepare to observe, understand and – comply with them Information and assistance individuals may need when in a foreign country. Slide Slide No Trainer Notes Trainer tells trainees the geographic location of customers may be a demographic characteristic used by some properties to define their markets. Some venues will develop markets based on the geographical location of people. For example, a venue in a city may establish specific markets for: People and businesses in the Central Business District who are likely to have – different requirements Local, suburban clientele Other national clients. Knowing the geographical location of customers provides insight into: Suitable products and services to offer international business customers will – require more business infrastructure support then local businesses Conversation topics to engage in local, national, domestic or global – Service styles and speed of service local customers will prefer local style and – customers whereas overseas visitors may prefer a different style of service Local and regional preferences for products and services. – Slide Slide No Trainer Notes Trainer states to trainees used’ can be a demographic indicator. ‘Transport Most venues like to know how their customers arrive as this has implications for: The provision of vehicles (cars, limousines and coaches) to collect people from airports, stations, terminals and other arrival points Information needing to be available to advise customers regarding: The local, public transport system and travel options Commercial options available hire cars – Developing links between the venues and the transport providers many hotels – develop mutually beneficial relationships with airlines, cruise lines and coach companies.
The language spoken – meaning who speak the language may be rostered on duty or menus and other printed information may be provided in the most appropriate language Customs of the customers – so staff can prepare to observe, understand and comply with them Information and assistance individuals may need when in a foreign country. Slide Slide No Trainer Notes Trainer tells trainees the geographic location of customers may be a demographic characteristic used by some properties to define their markets. Some venues will develop markets based on the geographical location of people. For example, a venue in a city may establish specific markets for: People and businesses in the Central Business District – who are likely to have different requirements Local, suburban clientele Other national clients. Knowing the geographical location of customers provides insight into: Suitable products and services to offer – international business customers will require more business infrastructure support then local businesses Conversation topics to engage in – local, national, domestic or global Service styles and speed of service – local customers will prefer local style and customers whereas overseas visitors may prefer a different style of service Local and regional preferences – for products and services. Slide Slide No Trainer Notes Trainer states to trainees ‘Transport used’ can be a demographic indicator. Most venues like to know how their customers arrive as this has implications for: The provision of vehicles (cars, limousines and coaches) to collect people from airports, stations, terminals and other arrival points Information needing to be available to advise customers regarding: The local, public transport system and travel options Commercial options available – hire cars Developing links between the venues and the transport providers – many hotels develop mutually beneficial relationships with airlines, cruise lines and coach companies.