someone that’s on a site about and only pay if that person clicks cars on your ad. Topic Targeting Reach users by the main topic of the placement or – the audience that visits that placement. All placements on the GDN are categorized by topics which are then matched against your own topic selections. You can give Google a list of topics to find for you all the pages that match your criteria. (Topic: blogs; Show on placements which are blogs) If it's your first time advertising on the DN, it’s recommend that you start with the Contextual targeting. You can change this option in the future. Now click and continue”. “Save Now you'll be able to create your ads. You can choose to create text ads or image ads. Before you start creating ads, look over your current advertising materials and your website. Ideally your ads should contain design elements which can easily be associated with your brand. This will affect how your site and ads are seen and will improve long term brand recognition. Use Remarketing (Retargeting) This is a campaign optimization practice where you advertise specifically to users who visited your site but did not conclude the visit with your expected action (subscribe, buy, call, etc.). For example, you can create a Display campaign which shows ads to users who visited your site, checked out some products, but left without making a purchase. Display is a lot more and error than Search advertising and you’ll need to experiment and learn from both successes and mistakes. But all in all, running AdWords campaigns can be extremely effective, if you know what you’re doing. Don’t start with a huge budget, just test the waters at first with $200-$300. Testing is the best way to gain experience and find out the real ad winners for your campaigns. 2. Banner Advertising PPC text ads work best for targeting a very specific market with a specific product. But if you want to generate impressions, display ads are far more effective. Banner ads are so effective because of the huge amount of traffic available online. You could place your banner on just about any site in the world, some of which get hundreds of thousands to millions of visitors a day.
someone that’s on a site about cars and only pay if that person clicks on your ad. Topic Targeting – Reach users by the main topic of the placement or the audience that visits that placement. All placements on the GDN are categorized by topics which are then matched against your own topic selections. You can give Google a list of topics to find for you all the pages that match your criteria. (Topic: blogs; Show on placements which are blogs) If it's your first time advertising on the DN, it’s recommend that you start with the Contextual targeting. You can change this option in the future. Now click “Save and continue”. Now you'll be able to create your ads. You can choose to create text ads or image ads. Before you start creating ads, look over your current advertising materials and your website. Ideally your ads should contain design elements which can easily be associated with your brand. This will affect how your site and ads are seen and will improve long term brand recognition. Use Remarketing (Retargeting) This is a campaign optimization practice where you advertise specifically to users who visited your site but did not conclude the visit with your expected action (subscribe, buy, call, etc.). For example, you can create a Display campaign which shows ads to users who visited your site, checked out some products, but left without making a purchase. Display is a lot more and error than Search advertising and you’ll need to experiment and learn from both successes and mistakes. But all in all, running AdWords campaigns can be extremely effective, if you know what you’re doing. Don’t start with a huge budget, just test the waters at first with $200-$300. Testing is the best way to gain experience and find out the real ad winners for your campaigns. 2. Banner Advertising PPC text ads work best for targeting a very specific market with a specific product. But if you want to generate impressions, display ads are far more effective. Banner ads are so effective because of the huge amount of traffic available online. You could place your banner on just about any site in the world, some of which get hundreds of thousands to millions of visitors a day.