44. Imagine that you are in a gourmet food store choosing your favorite "comfort" food (p. 36) instead of being in a classroom taking this test. Notice the packaging, colors, labels, even the fonts used on labels. All of these efforts are part of the marketer's: Packaging, colors, labels, and fonts all contribute to the consumer's impressions of a product and to their understanding of what it offers. This is therefore part of the product's positioning. Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-04 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. Topic: STP 45. When positioning products relative to competitors' offerings, firms typically are most (p. 36) successful when they focus on opportunities: When firms take advantage of their strengths to develop positioning, they stand a good chance of success as long as these strengths translate into greater value for consumers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-04 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. Topic: STP 46. Many small businesses whose competitors are national franchises advertise "we are (p. 36) locally owned" or "we have been here since 1951." This is part of these firms':
44. (p. 36) Imagine that you are in a gourmet food store choosing your favorite "comfort" food instead of being in a classroom taking this test. Notice the packaging, colors, labels, even the fonts used on labels. All of these efforts are part of the marketer's: Packaging, colors, labels, and fonts all contribute to the consumer's impressions of a product and to their understanding of what it offers. This is therefore part of the product's positioning. Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 02-04 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. Topic: STP 45. (p. 36) When positioning products relative to competitors' offerings, firms typically are most successful when they focus on opportunities: When firms take advantage of their strengths to develop positioning, they stand a good chance of success as long as these strengths translate into greater value for consumers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 02-04 Describe how a firm chooses which consumer group(s) to pursue with its marketing efforts. Topic: STP 46. (p. 36) Many small businesses whose competitors are national franchises advertise "we are locally owned" or "we have been here since 1951." This is part of these firms':