Everett Rogers and others who have studies how an innovation diffuses through a group of people developed the concept of Adopter Types. People differ in their readiness to accept change. What kind of Adopter Type are you? Adopter Type Adopter Description Needs Who are your adopter types? (Initials only) or Eager to try ideas, open “Trailblazers” Innovators to change, willing to 2.5% take risks Vision and support or Open to change, but “Pioneers” Leaders more thoughtful about 13.5% getting involved; Demonstrates that it trusted by staff and works sought for advice or Early Cautious and deliberate “Settlers” Majority about deciding to adopt How to do it – 34% an innovation; tends to information and be a follower, not a demonstration leader Late Majority Skeptical of adopting 34% new ideas and in “set Come for a visit their ways” and can be won over by peer pressure and administrative expectations Suspicious and “Resisters” 16% generally opposed to Don’t want to change new ideas; usually low and don’t want anyone in influence and often else to isolated from mainstream
Everett Rogers and others who have studies how an innovation diffuses through a group of people developed the concept of Adopter Types. People differ in their readiness to accept change. What kind of Adopter Type are you? Adopter Type Adopter Description Needs Who are your adopter types? (Initials only) “Trailblazers” or Innovators 2.5% Eager to try ideas, open to change, willing to take risks Vision and support “Pioneers” or Leaders 13.5% Open to change, but more thoughtful about getting involved; trusted by staff and sought for advice Demonstrates that it works “Settlers” or Early Majority 34% Cautious and deliberate about deciding to adopt an innovation; tends to be a follower, not a leader How to do it – information and demonstration Late Majority 34% Skeptical of adopting new ideas and “set in their ways” and can be won over by peer pressure and administrative expectations Come for a visit “Resisters” 16% Suspicious and generally opposed to new ideas; usually low in influence and often isolated from mainstream Don’t want to change and don’t want anyone else to