Communication goal: By 2021, WWF-Mongolia’s conservation priorities are fully supported through targeted and innovative communications catalyzing change and strengthen the WWF brand. # Strategy Planned objectives Indicators Inspire change of By 2021, at least 10% of # of media target audiences national media institutions have institutions that have Com 1 through effective included environmental topics policy on strategy into their policies. environmental topics By 2021, KPI is increased % of KPI by 10% against 2016 level. By 2018, conservation # of users (# of likes messages are conveyed through & # of followers on 4 increased social media channels social media Increase (Facebook, twitter, Instagram, and channels) profile Com 2 YouTube) reaching at least 50.000 through effective users with target to reach 300.000 branding strategy users by the end of 2021. # of stories and press By 2018, WWF-Mongolia’s releases that driven to profile is increased within WWF cooperation and networks and beyond. fundraising By 2019, (13-35 years # of participation of old) participation in conservation youth is increased by 10% against 2016 # of initiatives by Engage partners for level and increase 10% year on youth effective Com 3 year to enhance the conservation conservation effectiveness. (internal-external) By 2019, the Advisory Decision on Council is established and establishment of functional to support advisory council
Communication goal: By 2021, WWF-Mongolia’s conservation priorities are fully supported through targeted and innovative communications catalyzing change and strengthen the WWF brand. # Strategy Planned objectives Indicators Com 1 Inspire change of target audiences through effective strategy By 2021, at least 10% of national media institutions have included environmental topics into their policies. # of media institutions that have policy on environmental topics Com 2 Increase profile through effective branding strategy By 2021, KPI is increased by 10% against 2016 level. % of KPI By 2018, conservation messages are conveyed through increased social media channels (Facebook, twitter, Instagram, and YouTube) reaching at least 50.000 users with target to reach 300.000 users by the end of 2021. # of users (# of likes & # of followers on 4 social media channels) By 2018, WWF-Mongolia’s profile is increased within WWF networks and beyond. # of stories and press releases that driven to cooperation and fundraising Com 3 Engage partners for effective conservation (internal-external) By 2019, (13-35 years old) participation in conservation is increased by 10% against 2016 level and increase 10% year on year to enhance the conservation effectiveness. # of participation of youth # of initiatives by youth By 2019, the Advisory Council is established and functional to support Decision on establishment of advisory council