Ford (Ford, Lincoln) $35,484 $34,960 $35,236 1.5% 0.7% GM (Buick, Cadillac, $36,263 $36,227 $37,170 0.1% -2.4% Chevrolet, GMC) (Acura, Honda) $27,272 $27,109 $27,463 0.6% -0.7% Hyundai $23,048 $23,035 $23,095 0.1% -0.2% Kia $22,312 $22,447 $22,357 -0.6% -0.2% Nissan (Nissan, $27,520 $26,901 $27,300 2.3% 0.8% Infiniti) Subaru $27,776 $27,860 $27,610 -0.3% 0.6% Toyota (Lexus, Scion, $30,361 $30,792 $30,604 -1.4% -0.8% Toyota) Volkswagen (Audi, Porsche, $34,941 $32,808 $34,591 6.5% 1.0% Volkswagen) Industry $32,346 $32,198 $32,411 0.5% -0.2% Incentive per Unit Spending Percent Aug. 2017 Percent Change Change vs. Forecast Aug 2016 July 2017 Manufacturer vs. Aug 2016 July 2017 BMW (BMW, Mini) $5,103 $6,480 $4,831 -21.2% 5.6% Daimler $4,973 $4,371 $4,922 13.8% 1.0% Smart) FCA (Chrysler, $4,650 $4,205 $4,479 10.6% 3.8% Dodge, Jeep, Ram, Fiat)
Ford (Ford, Lincoln) $35,484 $34,960 $35,236 1.5% 0.7% GM (Buick, Cadillac, Chevrolet, GMC) $36,263 $36,227 $37,170 0.1% -2.4% (Acura, Honda) $27,272 $27,109 $27,463 0.6% -0.7% Hyundai $23,048 $23,035 $23,095 0.1% -0.2% Kia $22,312 $22,447 $22,357 -0.6% -0.2% Nissan (Nissan, Infiniti) $27,520 $26,901 $27,300 2.3% 0.8% Subaru $27,776 $27,860 $27,610 -0.3% 0.6% Toyota (Lexus, Scion, Toyota) $30,361 $30,792 $30,604 -1.4% -0.8% Volkswagen (Audi, Porsche, Volkswagen) $34,941 $32,808 $34,591 6.5% 1.0% Industry $32,346 $32,198 $32,411 0.5% -0.2% Incentive per Unit Spending Manufacturer Aug. 2017 Forecast Aug 2016 July 2017 Percent Change vs. Aug 2016 Percent Change vs. July 2017 BMW (BMW, Mini) $5,103 $6,480 $4,831 -21.2% 5.6% Daimler Smart) $4,973 $4,371 $4,922 13.8% 1.0% FCA (Chrysler, Dodge, Jeep, Ram, Fiat) $4,650 $4,205 $4,479 10.6% 3.8%