94. _____ involves activities or materials used to create sales for goods and services. (p. 51) A. Direct selling B. Personal selling C. Publicity D. Sales promotion E. Advertising Difficulty: Medium Learning Objective: D 95. The goal of an organization when creating its is to create the right product, at the (p. 52) right price, at the right time, with the right promotional effort. A. sales mix B. mission statement C. operational plan D. vision E. marketing mix Difficulty: Easy Learning Objective: D 96. Which marketing mix activity is being used when the salesperson participates in a (p. 52) trade show or uses telemarketing? A. Pricing B. Distribution C. Direct sales D. Product Promotion E. Difficulty: Easy Learning Objective: D
94. (p. 51) _____ involves activities or materials used to create sales for goods and services. A. Direct selling B. Personal selling C. Publicity D. Sales promotion E. Advertising Difficulty: Medium Learning Objective: D 95. (p. 52) The goal of an organization when creating its is to create the right product, at the right price, at the right time, with the right promotional effort. A. sales mix B. mission statement C. operational plan D. vision E. marketing mix Difficulty: Easy Learning Objective: D 96. (p. 52) Which marketing mix activity is being used when the salesperson participates in a trade show or uses telemarketing? A. Pricing B. Distribution C. Direct sales D. Product E. Promotion Difficulty: Easy Learning Objective: D