Possible Organization & Management 0 Item/Description Points After reviewing this section, the reader – Title Page centered, looks professional, should know: 5 includes Business Logo The legal form of ownership for your – Table of Contents lists each business 5 20 section/subsection and page number Who the leaders are in your business Executive Summary 0 as well as their roles After reviewing this section, the reader The general flow of operations within should: the firm Marketing & Sales Strategy 0 Want to learn more about your 20 business After reviewing this section, the reader should know: Have a basic understanding about your company Who your market is and how you will Business Description & Vision 0 reach it 20 After reviewing this section, the reader How your company will apply pricing, should know: promotion, product diversification and channel distribution to sell your What the business is and what it products and services competitively stands for (it’s mission!) – Financial Management New Business 0 Your perception of the company’s 20 reviewing this section the reader growth & potential Specific goals and objectives of the should: business 20 Have a good understanding regarding Background information about the the financial capacity and/or company projections of your company Definition of the Market 0 Appendices 0 After reviewing this section the reader Company Brochure should know: SWOT Analysis 15 information about the industry Pictures of your business location and 0 you operate in and the customer products (EC) 20 needs you are fulfilling Layout of business (EC) 0 The scope and share of your business 0 market, as well as who your target Quality of Work – followed directions, on customers are time, student’s own work, is something 0 Description of Products and Services 0 that be shown to a banker After reviewing this section, the reader Presentation 10 should know: Compelling and persuasive w/visual aid 2255 TOTAL 25 Why you are in business 20 What your products and services are 200 and how much they sell for How and why your products & services are competitive Business Plan Template Title Page
Item/Description Possible Points Title Page – centered, looks professional, includes Business Logo 5 Table of Contents – lists each section/subsection and page number 5 Executive Summary 0 After reviewing this section, the reader should: Want to learn more about your business Have a basic understanding about your company 20 Business Description & Vision 0 After reviewing this section, the reader should know: What the business is and what it stands for (it’s mission!) Your perception of the company’s growth & potential Specific goals and objectives of the business Background information about the company 20 Definition of the Market 0 After reviewing this section the reader should know: information about the industry you operate in and the customer needs you are fulfilling The scope and share of your business market, as well as who your target customers are 20 Description of Products and Services 0 After reviewing this section, the reader should know: Why you are in business What your products and services are and how much they sell for How and why your products & services are competitive 20 Organization & Management 0 After reviewing this section, the reader should know: The legal form of ownership for your business Who the leaders are in your business as well as their roles The general flow of operations within the firm 20 Marketing & Sales Strategy 0 After reviewing this section, the reader should know: Who your market is and how you will reach it How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively 20 Financial Management – New Business 0 reviewing this section the reader should: Have a good understanding regarding the financial capacity and/or projections of your company 20 Appendices 0 Company Brochure SWOT Analysis 15 Pictures of your business location and products (EC) 0 Layout of business (EC) 0 0 Quality of Work – followed directions, on time, student’s own work, is something that be shown to a banker 0 Presentation 10 Compelling and persuasive w/visual aid 2255 TOTAL 25 200 Business Plan Template Title Page