3/19 Traditional Media, Internet/Email Marketing, Social Chapters: 15, 16, 17 Media Assignment 2 handed out 3/26 Media Negotiations, Broadcast Media Buying, Buying Chapters: 19, 20, 21 Assignment 2 Due Print Media 4/2 Buying Internet Advertising, Guerilla Media Buying, Chapters: 22, 23 Partner Presentations Exam Review 4/9 6:15-7:15—Test No Reading 7:30-8:45— Guest Speaker: Josh Gibbs, The Channel Company 4/16 In class work period for media plan 4/23 Final Presentations—all groups Peer Evaluations Due
3/19 Traditional Media, Internet/Email Marketing, Social Media Chapters: 15, 16, 17 Assignment 2 handed out 3/26 Media Negotiations, Broadcast Media Buying, Buying Print Media Chapters: 19, 20, 21 Assignment 2 Due 4/2 Buying Internet Advertising, Guerilla Media Buying, Partner Presentations Exam Review Chapters: 22, 23 4/9 6:15-7:15—Test 7:30-8:45— Guest Speaker: Josh Gibbs, The Channel Company No Reading 4/16 In class work period for media plan 4/23 Final Presentations—all groups Peer Evaluations Due