The following form is designed to help you identify potential value propositions, customer segments, channels, and customer relationships. The information below is a recap from our class discussion on applying on the business model canvas. Please refer to this guide in filling out the Business Model Canvas Form. The following business model canvas explains the type of information that each category addresses. 7. Key Partners 8. Key Activities 1. Value Proposition 4. Customer 2. Customer Segments Relationships Who are our key What key activities do What value do we For whom are we partners? our propositions deliver to the customer? creating value? What type of Who are our key require? Which one of our Who are our most relationship does each suppliers? Our distribution customer’s problems are important customers? of our customer Which key resources are channels? we helping to solve? Examples segments expect us to we acquiring from Customer relationships? What bundles of Mass market establish and maintain partners? Revenue streams? products and services Niche market with them? Which key activities do Categories are we offering to each Segmented Which ones have we partners perform? Production customer segment? Diversified established? Motivations for Problem solving Which customer needs Multi-sided How are they integrated partnerships Platform/network are we satisfying? with the rest of our platform Optimization and Characteristics business model? economy Newness How costly are they? Reduction of risk Performance and uncertainty 6. Key Resources 3. Channels Customization Acquisition of the job Through which channels “Getting particular resources do our customer What key resources do done” and activities segments want to be Design our value propositions reached? require? Brand/status How are we reaching Our distribution Price them now? channels? Cost reduction How are our channels Customer relationships? Risk reduction integrated? Revenue streams? Accessibility Which ones work best? Types of resources Convenience/ Which ones are most Physical usability cost-efficient? Intellectual How are we integrating (brands, patents, them with customer copyrights, data) routines? Human Financial 9. Cost Structure 5. Revenue Streams What are the most important costs inherent in our business model? For what value are our customers really willing to pay? Which key resources are most expensive? For what do they currently pay? Which key activities are most expensive? How are they currently paying? Is your business more: How would they prefer to pay? Cost driven (leanest cost structure, low price value proposition, How much does each revenue stream contribute to overall revenues? maximum automation, extensive outsourcing) Value driven (focused on value creation, premium value proposition) Helpful Hints Key Resources
The following form is designed to help you identify potential value propositions, customer segments, channels, and customer relationships. The information below is a recap from our class discussion on applying on the business model canvas. Please refer to this guide in filling out the Business Model Canvas Form. The following business model canvas explains the type of information that each category addresses. 7. Key Partners Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from partners? Which key activities do partners perform? Motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities 8. Key Activities What key activities do our propositions require? Our distribution channels? Customer relationships? Revenue streams? Categories Production Problem solving Platform/network 1. Value Proposition What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each customer segment? Which customer needs are we satisfying? Characteristics Newness Performance Customization “Getting the job done” Design Brand/status Price Cost reduction Risk reduction Accessibility Convenience/ usability 4. Customer Relationships What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? 2. Customer Segments For whom are we creating value? Who are our most important customers? Examples Mass market Niche market Segmented Diversified Multi-sided platform 6. Key Resources What key resources do our value propositions require? Our distribution channels? Customer relationships? Revenue streams? Types of resources Physical Intellectual (brands, patents, copyrights, data) Human Financial 3. Channels Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? 9. Cost Structure What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive? Is your business more: Cost driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value driven (focused on value creation, premium value proposition) 5. Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each revenue stream contribute to overall revenues? Helpful Hints Key Resources