Element 1: 1.1 Introduction Comprehensive, accurate and up-to-date knowledge is the basis of all effective promotion of products and services. This Section identifies what product and service knowledge may relate to and describes ways in which staff may gain this critical knowledge. The context of this Unit The focus of this Unit is on staff in a property required to promote and sell products and services to potential customers. Sales staff include: Bar attendants Food and beverage waiters Retail assistants in venue shops Any venue staff with responsibility for: Selling tickets
Element 1: 1.1 Introduction Comprehensive, accurate and up-to-date knowledge is the basis of all effective promotion of products and services. This Section identifies what product and service knowledge may relate to and describes ways in which staff may gain this critical knowledge. The context of this Unit The focus of this Unit is on staff in a property required to promote and sell products and services to potential customers. Sales staff include: Bar attendants Food and beverage waiters Retail assistants in venue shops Any venue staff with responsibility for: Selling tickets