3.1.7 Expanding a business Specification Learning Additional Suggested Learning activities and resources content objectives guidance timing (hours) Methods of To understand Methods used by 2 Lesson 1 first half – expansion the methods businesses when used by expanding include Focuses on internal growth through opening new stores and e-commerce. businesses organic growth Reference – when through franchising, expanding. opening new stores Starter show images of two businesses (eg a local café and a global business like – and expanding Starbucks). Students to explain why the local café would want to expand. To discuss the through advantages and outsourcing and E-commerce why have Amazon been so successful? – disadvantages external growth of each Lesson 1 second half through mergers – method of and takeovers. growth. Focuses on franchising. Show Show images of businesses that are franchised (eg McDonalds, Krispy Kreme, Starbucks etc.). Include one business which is not a franchise students to guess odd – one out. Discussion about the importance to businesses of not being able to identify whether stores are franchised.
3.1.7 Expanding a business Specification content Learning objectives Additional guidance Suggested timing (hours) Learning activities and resources Methods of expansion To understand the methods used by businesses when expanding. To discuss the advantages and disadvantages of each method of growth. Methods used by businesses when expanding include organic growth through franchising, opening new stores and expanding through outsourcing and external growth through mergers and takeovers. 2 Lesson 1 – first half Focuses on internal growth through opening new stores and e-commerce. Reference – Starter – show images of two businesses (eg a local café and a global business like Starbucks). Students to explain why the local café would want to expand. E-commerce – why have Amazon been so successful? Lesson 1 – second half Focuses on franchising. Show Show images of businesses that are franchised (eg McDonalds, Krispy Kreme, Starbucks etc.). Include one business which is not a franchise – students to guess odd one out. Discussion about the importance to businesses of not being able to identify whether stores are franchised.