Marketing Quantity and focus Area covered medium Pamphlets No new pamphlets printed; Mostly Bishop Lavis, Bellville, Parow existing pamphlets distributed Posters No new posters printed Local NPOs, surgeries, YP@W training centre, local businesses in Bellville Murals No murals added this year interviews 3 interviews focusing on Cape Peninsula programmes for unemployed youth (Radio 786) Cape Peninsula Interview on Smile Radio BBC World Service International Cape Town TV 2 interviews on YP@W and our National via DSTV programmes with the director and 1 volunteer and ex-student respectively Banners 2 new completed focusing on Displayed at workshops and Bishop Lavis YP@W programmes library and Parow Centre exhibitions Electronic 3 editions focusing on youth 2000 subscribers nationally newsletter issues, programme developments and YP@W success stories Website Continuous updating focusing on National and international YP@W programmes Facebook page Daily updates on YP@W 9862 followers Feb 2016 – developments, success stories (4482 followers 2015) regionally, nationally – and job opportunities and internationally Newspapers Tygerburger, Peoples Post and 5 free articles and 4 paid adverts (in 2 editions) Athlone News promoting youth covering such as Bishop Lavis, – weeks, computer and life skills Bonteheuwel, Delft, Belhar, Elsies River, workshops Valhalla Park and Ravensmead with a circulation of 60 000 copies per newspaper Block emails Advertising our computer and life Targeting mostly NPOs with youth volunteers skills courses Whatsapp groups Advertising our computer and life Targeting participants, ex-participants, walk-ins skills courses and advanced and youth empowerment week participants training; also started sharing with many other pages hence the phenomenal increase in our followers in 2016 Block sms’s This mode of marketing has Suspended been suspended due to the costs involved and due to the opening of whatsapp groups Word of Advertising our computer and life Continuous and our main marketing medium skills courses and job based on participant surveys in workshops and opportunities application forms Exhibition 1 exhibition sharing info about Parow Centre (Mall) targeting unemployed YP@W programmes; partner youth from the northern suburbs programmes and registering participants for our courses; completing CVs Brochures 2500 copies printed Distributed at YP@W workshops
Marketing medium Quantity and focus Area covered Pamphlets No new pamphlets printed; existing pamphlets distributed Mostly Bishop Lavis, Bellville, Parow Posters No new posters printed Local NPOs, surgeries, YP@W training centre, local businesses in Bellville Murals No murals added this year interviews 3 interviews focusing on programmes for unemployed youth (Radio 786) Interview on Smile Radio BBC World Service Cape Peninsula Cape Peninsula International Cape Town TV 2 interviews on YP@W and our programmes with the director and 1 volunteer and ex-student respectively National via DSTV Banners 2 new completed focusing on YP@W programmes Displayed at workshops and Bishop Lavis library and Parow Centre exhibitions Electronic newsletter 3 editions focusing on youth issues, programme developments and YP@W success stories 2000 subscribers nationally Website Continuous updating focusing on YP@W programmes National and international Facebook page Daily updates on YP@W developments, success stories and job opportunities 9862 followers – Feb 2016 (4482 followers – 2015) regionally, nationally and internationally Newspapers Tygerburger, Peoples Post and Athlone News – promoting youth weeks, computer and life skills workshops 5 free articles and 4 paid adverts (in 2 editions) covering such as Bishop Lavis, Bonteheuwel, Delft, Belhar, Elsies River, Valhalla Park and Ravensmead with a circulation of 60 000 copies per newspaper Block emails Advertising our computer and life skills courses Targeting mostly NPOs with youth volunteers Whatsapp groups Advertising our computer and life skills courses and advanced training; also started sharing with many other pages hence the phenomenal increase in our followers in 2016 Targeting participants, ex-participants, walk-ins and youth empowerment week participants Block sms’s This mode of marketing has been suspended due to the costs involved and due to the opening of whatsapp groups Suspended Word of Advertising our computer and life skills courses and job opportunities Continuous and our main marketing medium based on participant surveys in workshops and application forms Exhibition 1 exhibition sharing info about YP@W programmes; partner programmes and registering participants for our courses; completing CVs Parow Centre (Mall) targeting unemployed youth from the northern suburbs Brochures 2500 copies printed Distributed at YP@W workshops