Tourism Tasmania has a single Output Group: Output Group 1 Tourism. Table 21.2 provides an Output Group Expense Summary for Tourism Tasmania. Table 21.2: Output Group Expense Summary1 Notes: 1. Agency estimates do not include the indexation impact of any variations to agency expenditure that have been made since the finalisation of the Revised Estimates Report 2017-18 (including December Quarterly Report). For further information see chapter 1 of this Budget Paper. 2. The increase in 2018-19 reflects additional funding for the Tourism Marketing - Additional Funding and Tourism Tasmania - Tasmanian Journeys. Output Group 1: Tourism 1.1 Tourism Tourism Tasmania’s purpose is to create demand for travel to the by connecting people culturally and emotionally with our island, delivering social and economic benefits shared with all Tasmanians. This Output primarily undertakes marketing activities that focus on building a strong distinctive tourism brand, delivering targeted marketing campaigns, and facilitating media coverage and social media activities to create destination exposure in key Australian and international markets. The Output includes commercial marketing partnerships with carriers, retail travel networks, online travel retailers and other distributors of Tasmanian tourism products, to stimulate holiday sales and bookings to Tasmania. This Output supports the development and growth of a strong regional tourism platform and is also responsible for ensuring that the future development and growth of Tasmania’s economy is matched with access capability. Table 21.3: Performance Information Unit of 2015-16 201617 201718 2018-19 Performance Measure Measure Actual Actual Target Target
Tourism Tasmania has a single Output Group: Output Group 1 Tourism. Table 21.2 provides an Output Group Expense Summary for Tourism Tasmania. Table 21.2: Output Group Expense Summary1 Notes: 1. Agency estimates do not include the indexation impact of any variations to agency expenditure that have been made since the finalisation of the Revised Estimates Report 2017-18 (including December Quarterly Report). For further information see chapter 1 of this Budget Paper. 2. The increase in 2018-19 reflects additional funding for the Tourism Marketing - Additional Funding and Tourism Tasmania - Tasmanian Journeys. Output Group 1: Tourism 1.1 Tourism Tourism Tasmania’s purpose is to create demand for travel to the by connecting people culturally and emotionally with our island, delivering social and economic benefits shared with all Tasmanians. This Output primarily undertakes marketing activities that focus on building a strong distinctive tourism brand, delivering targeted marketing campaigns, and facilitating media coverage and social media activities to create destination exposure in key Australian and international markets. The Output includes commercial marketing partnerships with carriers, retail travel networks, online travel retailers and other distributors of Tasmanian tourism products, to stimulate holiday sales and bookings to Tasmania. This Output supports the development and growth of a strong regional tourism platform and is also responsible for ensuring that the future development and growth of Tasmania’s economy is matched with access capability. Table 21.3: Performance Information Performance Measure Unit of Measure 2015-16 Actual 201617 Actual 201718 Target 2018-19 Target