Culture Essence Expression Affirmation Enrichment Stimulation Release Perspective Entertainment Market 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all Music/Film magazines 2% 6% 1% 6% 3% 12% 1% 4% - 2% 2% 7% 0% 4% 0% 1% 1% 5% Technology 3% 6% 2% 8% 4% 9% 2% 5% 3% 6% 2% 6% 2% 6% 2% 4% 2% 4% magazines Motoring magazines 1% 5% 2% 4% 2% 5% 0% 6% 1% 6% 2% 5% 0% 2% 2% 7% 2% 4% Men’s lifestyle 0% 3% - 2% 1% 5% 1% 2% - 0% 0% 5% - 1% - 0% - 2% magazines Gay or lesbian magazines 1% 1% 1% 2% 1% 2% 0% 1% - 1% 0% 0% 1% 2% 1% 1% 1% 1% Sports magazines 2% 6% 1% 6% 2% 8% 2% 6% 0% 1% 3% 9% 0% 3% 2% 5% 1% 5% Street Press 0% 2% - 3% 0% 3% 0% 2% - 0% - 2% - 1% - 1% - - Other types of 5% 12% 5% 15% 5% 11% 5% 12% 7% 15% 3% 9% 5% 12% 6% 15% 4% 9% magazines None of these 51% 18% 52% 15% 39% 13% 52% 17% 51% 17% 48% 13% 60% 26% 55% 23% 66% 32% Communicating with the Segments: Weekly online newspaper consumption (overall) Culture Essence Expression Affirmation Enrichment Stimulation Release Perspective Entertainment Market No time 39% 36% 33% 35% 49% 33% 38% 53% 56% Less than 2 hours 43% 45% 46% 46% 38% 45% 45% 30% 35% More than 2 hours 18% 20% 20% 19% 14% 22% 16% 16% 9%
Culture Market Essence Expression Affirmation Enrichment Stimulation Release Perspective Entertainment 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all 2 hrs+ at all Music/Film magazines 2% 6% 1% 6% 3% 12% 1% 4% - 2% 2% 7% 0% 4% 0% 1% 1% 5% Technology magazines 3% 6% 2% 8% 4% 9% 2% 5% 3% 6% 2% 6% 2% 6% 2% 4% 2% 4% Motoring magazines 1% 5% 2% 4% 2% 5% 0% 6% 1% 6% 2% 5% 0% 2% 2% 7% 2% 4% Men’s lifestyle magazines 0% 3% - 2% 1% 5% 1% 2% - 0% 0% 5% - 1% - 0% - 2% Gay or lesbian magazines 1% 1% 1% 2% 1% 2% 0% 1% - 1% 0% 0% 1% 2% 1% 1% 1% 1% Sports magazines 2% 6% 1% 6% 2% 8% 2% 6% 0% 1% 3% 9% 0% 3% 2% 5% 1% 5% Street Press 0% 2% - 3% 0% 3% 0% 2% - 0% - 2% - 1% - 1% - - Other types of magazines 5% 12% 5% 15% 5% 11% 5% 12% 7% 15% 3% 9% 5% 12% 6% 15% 4% 9% None of these 51% 18% 52% 15% 39% 13% 52% 17% 51% 17% 48% 13% 60% 26% 55% 23% 66% 32% Communicating with the Segments: Weekly online newspaper consumption (overall) Culture Market Essence Expression Affirmation Enrichment Stimulation Release Perspective Entertainment No time 39% 36% 33% 35% 49% 33% 38% 53% 56% Less than 2 hours 43% 45% 46% 46% 38% 45% 45% 30% 35% More than 2 hours 18% 20% 20% 19% 14% 22% 16% 16% 9%