Top tips for getting into the media Your story Fill out a template press release. We’ve put everything you need to say about your challenge into a handy template. Make sure you pick the right one for your event, and then go ahead and fill in your information. What makes you stand out? left space in the template for you to insert something We’ve interesting or quirky about yourself. Are you known in your area? Have you fundraised for charity before? Do you have a special reason for wanting to inspire others? Are you running dressed as a panda? If you and a can’t think of anything, don’t panic. You’re taking on an incredible challenge, that’s great story in itself. Add your own contact details. Make sure your details are at the bottom of the press release, so for journalists to get hold of you if they need to. that it’s easy Now for sending it out Contact a journalist. Confused about how to find the right publication? Your first stop is Google just do a quick search for regional newspapers or radio stations in your area. A couple of – are Get Surrey, Woking News & Mail and Eagle Radio. locals All you need to do is find the and give one of the journalists a quick call or ‘Contact Us’ page email. Include photos. Try to include a couple of great images, preferably of you in your running gear. You can also ask us for some of our generic Team Panda photos, but media will prefer to see pictures of you. Have a couple of answers ready. Make sure you know some basic information about your event, and think about as your charity just in case a journalist asks. why you’ve chosen WWF – If in on hand doubt, we’re about talking to media. If stuck, just ask us to Not everyone’s confident you’re – we’ll be happy help you. Contact: Emma Roberts | Media Relations Officer | WWF-UK T: +44 (0)1483 412 429 | M: +44 (0)7771 818 682 | E: Press Release
Top tips for getting into the media Your story Fill out a template press release. We’ve put everything you need to say about your challenge into a handy template. Make sure you pick the right one for your event, and then go ahead and fill in your information. What makes you stand out? We’ve left space in the template for you to insert something interesting or quirky about yourself. Are you known in your area? Have you fundraised for charity before? Do you have a special reason for wanting to inspire others? Are you running dressed as a panda? If you can’t think of anything, don’t panic. You’re taking on an incredible challenge, and that’s a great story in itself. Add your own contact details. Make sure your details are at the bottom of the press release, so that it’s easy for journalists to get hold of you if they need to. Now for sending it out Contact a journalist. Confused about how to find the right publication? Your first stop is Google – just do a quick search for regional newspapers or radio stations in your area. A couple of locals are Get Surrey, Woking News & Mail and Eagle Radio. All you need to do is find the ‘Contact Us’ page and give one of the journalists a quick call or email. Include photos. Try to include a couple of great images, preferably of you in your running gear. You can also ask us for some of our generic Team Panda photos, but media will prefer to see pictures of you. Have a couple of answers ready. Make sure you know some basic information about your event, and think about why you’ve chosen WWF as your charity – just in case a journalist asks. If in doubt, we’re on hand Not everyone’s confident about talking to media. If you’re stuck, just ask us – we’ll be happy to help you. Contact: Emma Roberts | Media Relations Officer | WWF-UK T: +44 (0)1483 412 429 | M: +44 (0)7771 818 682 | E: Press Release