Show the product List stockists High impact □ □ □ Color Sound (audio) Movement (video) □ □ □ Short lead times Low production costs Detailed product benefits □ □ □ List product specifications Response rate measurement Repetition □ □ □ Preferred media option/s TV Radio Newspapers Magazines Outdoor Cinema Direct marketing Telemarketing Internet Search engine advertising Yellow pages and other directories Other (Specify) Geographical markets we need to reach: Budget allocated: Conclusions and comments: 4.5.6 Advertising Research
□ Show the product □ List stockists □ High impact □ Color □ Sound (audio) □ Movement (video) □ Short lead times □ Low production costs □ Detailed product benefits □ List product specifications □ Response rate measurement □ Repetition Preferred media option/s TV Radio Newspapers Magazines Outdoor Cinema Direct marketing Telemarketing Internet Search engine advertising Yellow pages and other directories Other (Specify) Geographical markets we need to reach: Budget allocated: Conclusions and comments: 4.5.6 Advertising Research