deflect when they are approached too early. However, since the purchasing process is very complex there could very well be other reasons than irritation and intrusiveness that is causing them to deflect. Since this seems to be among the first of studies looking into optimal approach timing in a retail setting future research in my opinion should first be aimed to generalize the negative impact of an early approach on the purchasing likelihood. This can be done by looking at other types of retail settings (e.g. car dealership, specialty store for photo cameras) or for instance by focusing on cultural differences by doing the same research in another country. Preface This thesis is the final paper needed to graduate for my masters’ degree in Marketing and it is also, at least for now, the final result of years of hard work and studying. This could of course not have been possible if it wasn’t for many people always there supporting me. Therefore I would like to thank my friends and family, my parents and of course my fellow students, with in particular the student of my thesis group. There were times they were more convinced of me finishing the thesis than I was. Also they were always there to help, even if it was just to motivate me to keep going and equally important to get my mind of the thesis and relax, making it possible to see things from another perspective. Furthermore I would to thank my supervisor Nuno Camacho for his motivating words, his helpful insight but most of all his level of involvement. Talking to fellow students made me realize I should be really thankful for a supervisor with such level of involvement with his students’ masters’ thesis. Last but certainly not least I would like to thank Around Knowledge and the fashion retail store (who wishes to remain anonymous) for gathering and providing the data needed to complete this thesis.
deflect when they are approached too early. However, since the purchasing process is very complex there could very well be other reasons than irritation and intrusiveness that is causing them to deflect. Since this seems to be among the first of studies looking into optimal approach timing in a retail setting future research in my opinion should first be aimed to generalize the negative impact of an early approach on the purchasing likelihood. This can be done by looking at other types of retail settings (e.g. car dealership, specialty store for photo cameras) or for instance by focusing on cultural differences by doing the same research in another country. Preface This thesis is the final paper needed to graduate for my masters’ degree in Marketing and it is also, at least for now, the final result of years of hard work and studying. This could of course not have been possible if it wasn’t for many people always there supporting me. Therefore I would like to thank my friends and family, my parents and of course my fellow students, with in particular the student of my thesis group. There were times they were more convinced of me finishing the thesis than I was. Also they were always there to help, even if it was just to motivate me to keep going and equally important to get my mind of the thesis and relax, making it possible to see things from another perspective. Furthermore I would to thank my supervisor Nuno Camacho for his motivating words, his helpful insight but most of all his level of involvement. Talking to fellow students made me realize I should be really thankful for a supervisor with such level of involvement with his students’ masters’ thesis. Last but certainly not least I would like to thank Around Knowledge and the fashion retail store (who wishes to remain anonymous) for gathering and providing the data needed to complete this thesis.