Although each company provides services in the fields of news analysis and daily press briefings, the components of their service portfolio(s) may vary. Costs also vary widely. Below you will find four (04) categories, which help MCC to determine the solution(s) it needs: are a compilation of contact information for relevant journalists and bloggers Media Lists and the issues they are covering. These lists must be constantly updated due to changes in MCC’s needs and journalists’ needs. includes keyword searches through the news media that determines Media Monitoring mentions” and MCC relevant news. “MCC’s is the ability to accumulate relevant news coverage and deliver a Daily Distribution summary via newsletter for distribution to staff, senior management and specialty teams. is done by analysts who sift through the news media to compile daily, Media Analysis weekly and/or ad hoc analysis for the agency of important and relevant trending stories. This service is only provided by Bulletin Intelligence. Comparative Chart: Company Media Daily Media Analysis Cost Lists Monitoring Distribution Meltwater X X X $25,000/year Cision X X $10,000/year Bulletin X X X Intelligence month Vocus X X N/A LexisNexis X N/A Publisher Muck Rack X X $3,588/year Google X Free Alerts
Although each company provides services in the fields of news analysis and daily press briefings, the components of their service portfolio(s) may vary. Costs also vary widely. Below you will find four (04) categories, which help MCC to determine the solution(s) it needs: Media Lists are a compilation of contact information for relevant journalists and bloggers and the issues they are covering. These lists must be constantly updated due to changes in MCC’s needs and journalists’ needs. Media Monitoring includes keyword searches through the news media that determines “MCC’s mentions” and MCC relevant news. Daily Distribution is the ability to accumulate relevant news coverage and deliver a summary via newsletter for distribution to staff, senior management and specialty teams. Media Analysis is done by analysts who sift through the news media to compile daily, weekly and/or ad hoc analysis for the agency of important and relevant trending stories. This service is only provided by Bulletin Intelligence. Comparative Chart: Company Lists Media Monitoring Daily Distribution Media Analysis Cost Meltwater X X X $25,000/year Cision X X $10,000/year Bulletin Intelligence X X X month Vocus X X N/A LexisNexis Publisher X N/A Muck Rack X X $3,588/year Google Alerts X Free