Case Preparation 13 Corporate Strategy II Richard Normann Cooperative Strategy and Rafael Ramirez, Questions: and Alliances. 1993, From Value 1. What role has Fuji Xerox played in Chain to Value Xerox’s Global Strategy? How do HBS Case Constellation, Harvard you expect this role to Xerox and Fuji-Xerox, Business Review. change in the future? HBS Publishing. James Bamford, 2. Is Fuji Xerox a David Ernst, and successful joint venture Mini Case David G. Fubini, 2004, in 1990? How do you Launching a Oracle’s Growing measure its Portfolio of Joint Venture, performance? Businesses. P Harvard Business 3. What were the key success factors in these Review. alliances in the past? Do you expect these factors George Baker, to change in the future? A 1992. “Beatrice: 4. Consider the different Study in the Creation options for reorganization and Destruction of listed in Exhibit 11. Journal of Value.” Select one option in each Finance. functional area and be prepared to explain why you prefer it over the others. 14 Corporate Strategy I Chapter 7 of Hill & Case Preparation Securing Competitive Jones. Questions: Advantage Through 1. What are the challenges facing Jim Vertical Integration. David J. Collis, Heal and Mike Thomas? 1995, The Scope of the Corporation; HBS HBS Case 2. What are and Heal’s The HP-Cisco Publishing. of Thomas’s bases Alliance (A), HBS power? What influence Publishing. Michael Dell and tactics are available to Joan Magretta, 1998, them? The Power of Virtual 3. If you were appointed Integration, Harvard to an alliance manager position at HP or Cisco, Business Review. what would your action plan be? How would you Jean-Francois prioritize your actions? Hennart, 1993. "Explaining the 4. If you were Steinhilber 'Swollen Middle': Why or Russell, what kinds of Most Transactions are structural interventions a Mix of Market and would you pursue to Hierarchy," enable your alliance organization to function Organization Science. effectively? 15 Final Presentation. Sponsors invited to Submit Final Each team has 15 attend and comment. Consulting Report. minutes + 6 minutes of Q&A Submit Peer Evaluation for Consulting Project. Carey Business School
13 Corporate Strategy II Cooperative Strategy and Alliances. HBS Case Xerox and Fuji-Xerox, HBS Publishing. Mini Case Oracle’s Growing Portfolio of Businesses. P Richard Normann and Rafael Ramirez, 1993, From Value Chain to Value Constellation, Harvard Business Review. James Bamford, David Ernst, and David G. Fubini, 2004, Launching a Joint Venture, Harvard Business Review. George Baker, 1992. “Beatrice: A Study in the Creation and Destruction of Value.” Journal of Finance. Case Preparation Questions: 1. What role has Fuji Xerox played in Xerox’s Global Strategy? How do you expect this role to change in the future? 2. Is Fuji Xerox a successful joint venture in 1990? How do you measure its performance? 3. What were the key success factors in these alliances in the past? Do you expect these factors to change in the future? 4. Consider the different options for reorganization listed in Exhibit 11. Select one option in each functional area and be prepared to explain why you prefer it over the others. 14 Corporate Strategy I Securing Competitive Advantage Through Vertical Integration. HBS Case The HP-Cisco Alliance (A), HBS Publishing. Chapter 7 of Hill & Jones. David J. Collis, 1995, The Scope of the Corporation; HBS Publishing. Michael Dell and Joan Magretta, 1998, The Power of Virtual Integration, Harvard Business Review. Jean-Francois Hennart, 1993. "Explaining the 'Swollen Middle': Why Most Transactions are a Mix of Market and Hierarchy," Organization Science. Case Preparation Questions: 1. What are the challenges facing Jim Heal and Mike Thomas? 2. What are Heal’s and Thomas’s bases of power? What influence tactics are available to them? 3. If you were appointed to an alliance manager position at HP or Cisco, what would your action plan be? How would you prioritize your actions? 4. If you were Steinhilber or Russell, what kinds of structural interventions would you pursue to enable your alliance organization to function effectively? 15 Final Presentation. Each team has 15 minutes + 6 minutes of Q&A Sponsors invited to attend and comment. Submit Final Consulting Report. Submit Peer Evaluation for Consulting Project. Carey Business School