Bureaucratic organizational culture 0.03 1 0.03 High debt level ($3 billion) 0.03 1 0.03 Brand dilution (the firm has too many brands) 0.01 1 0.01 Poor presence in the world's largest markets 0.12 2 0.24 Importance Probability Score Opportunities Market growth for the main firm's product 0.10 2 0.20 Growing demand for renewable energy 0.01 1 0.01 New technology is in development 0.13 1 0.13 Our country accession to EU 0.05 3 0.15 Changing customer habits 0.05 1 0.05 Disposable income level will increase 0.02 3 0.06 Government's incentives for 'specific' industry 0.03 2 0.06 Economy is expected to grow by 4% next year 0.01 2 0.02 Growing number of people buying online 0.08 3 0.24 Interest rates falling to 1% 0.02 3 0.06 Threats Corporate tax may increase from 20% to 22% in 2013 0.12 2 0.24 Rising pay levels 0.03 2 0.06 Rising raw material prices 0.09 3 0.27 Intense competition 0.07 1 0.07 Market is expected to grow by only 1% next year 0.05 3 0.15 Increasing fuel prices 0.01 3 0.03 Aging population 0.01 3 0.03 Stricter laws regulating environment pollution 0.01 1 0.01 Lawsuits against the company 0.02 1 0.02 Currency fluctuations 0.09 2 0.18
Bureaucratic organizational culture High debt level ($3 billion) Brand dilution (the firm has too many brands) Poor presence in the world's largest markets 0.03 0.03 0.01 0.12 1 1 1 2 0.03 0.03 0.01 0.24 Importance Probability Score Opportunities Market growth for the main firm's product Growing demand for renewable energy New technology is in development Our country accession to EU Changing customer habits Disposable income level will increase Government's incentives for 'specific' industry Economy is expected to grow by 4% next year Growing number of people buying online Interest rates falling to 1% 0.10 0.01 0.13 0.05 0.05 0.02 0.03 0.01 0.08 0.02 2 1 1 3 1 3 2 2 3 3 0.20 0.01 0.13 0.15 0.05 0.06 0.06 0.02 0.24 0.06 Threats Corporate tax may increase from 20% to 22% in 2013 Rising pay levels Rising raw material prices Intense competition Market is expected to grow by only 1% next year Increasing fuel prices Aging population Stricter laws regulating environment pollution Lawsuits against the company Currency fluctuations 0.12 0.03 0.09 0.07 0.05 0.01 0.01 0.01 0.02 0.09 2 2 3 1 3 3 3 1 1 2 0.24 0.06 0.27 0.07 0.15 0.03 0.03 0.01 0.02 0.18