La Juguetes de Los mundos Juguetes diversión MikelTube Arantxa de Nico MaryVer de Martina 6.1. In channel’s promotional Yes Yes Yes No No Main brand Main brand Main brand Main brand Main 6.2. Brand and product and product and product centrality placement placement placement Hoverboard (19,984,243 Oreo Fnac, Pepa Pigg! ( Toys Imaginarium “R” Juguettos, 7 M views) us (10,619,962 Nintendo, Transformers, Educa Powerpuff views) Príncipe Nike football Borrás, 6.3. Girls Pin y Pon Biscuits, boots, Panini Magic Multiplicity of Baby Barbie Playmobil, cards, Clash Robin Hood brands reborn (9.324.197) PS4, Royale, (Water Shops like Frozen and Burger, (2,171,916) Park), Paw Toy Planet Disney Hotwheels Patrol, Monster Belros (Audi) Nickelodeon High Bratz Car (11,859,899 views) 6.4 No No No No No communication 6.5. Response Comments to to online - - - a brand’s - marketer videos action
La diversión de Martina Juguetes de Arantxa MikelTube Los mundos de Nico Juguetes MaryVer 6.1. In channel’s promotional Yes Yes Yes No No 6.2. Brand centrality Main and product placement Main brand and product placement Main brand and product placement Main brand Main brand 6.3. Multiplicity of brands Hoverboard (19,984,243 Oreo Toys “R” us Powerpuff Girls Baby reborn Shops like Toy Planet Monster High Bratz Car (11,859,899 views) Imaginarium (10,619,962 views) Pin y Pon Barbie (9.324.197) Frozen and Disney Belros Fnac, Juguettos, Nintendo, Príncipe Biscuits, Playmobil, PS4, Burger, Hotwheels (Audi) Transformers, Nike football boots, Panini cards, Clash Royale, (2,171,916) Pepa Pigg! ( 7 M views) Educa Borrás, Magic Robin Hood (Water Park), Paw Patrol, Nickelodeon 6.4 communication No No No No No 6.5. Response to online marketer action - - - Comments to a brand’s videos -