Bid is the maximum amount you wish to pay for a click. Bid and Quality Score vary according to the campaign. Ad Rank: Google Ad Rank decides appearances and order of the Ads. Ad Ranks rely upon bid and the quality of the ad. Ad Rank = Quality Score * Bid Every time you appear in searches and someone clicks on your ads, you will be charged on CPC (cost per click) basis. Google and You: Google has great advertising power. The three advertising venues: search partners, AdWords, and AdSense practically agree with optimize, publicize and monetize to create the best Google Marketing campaign. You need to think according to your prospects in order to enhance your CTR and brand value in the market. You need to run your AdWords campaign in the right way to grab customer’s attention. Know your customers (KYC): You need to define targeted audiences and bring them to your website. Know the interest: Notice the behavior, interest, likes/dislikes and purchasing power of your targeted audiences for better targeting. Target by demographics and interest: Communicate the same in your Ads, Website and landing pages, Email and in every segment of communication.
Bid is the maximum amount you wish to pay for a click. Bid and Quality Score vary according to the campaign. Ad Rank: Google Ad Rank decides appearances and order of the Ads. Ad Ranks rely upon bid and the quality of the ad. Ad Rank = Quality Score * Bid Every time you appear in searches and someone clicks on your ads, you will be charged on CPC (cost per click) basis. Google and You: Google has great advertising power. The three advertising venues: search partners, AdWords, and AdSense practically agree with optimize, publicize and monetize to create the best Google Marketing campaign. You need to think according to your prospects in order to enhance your CTR and brand value in the market. You need to run your AdWords campaign in the right way to grab customer’s attention. Know your customers (KYC): You need to define targeted audiences and bring them to your website. Know the interest: Notice the behavior, interest, likes/dislikes and purchasing power of your targeted audiences for better targeting. Target by demographics and interest: Communicate the same in your Ads, Website and landing pages, Email and in every segment of communication.