influential when it came to the task to judge their general happiness and life satisfaction (Schwarz & Clore, 1983). The different findings and theories about the role of in social situation and their affect perception are combined in an integrating framework, the (AIM), Affect Infusion Model presented by Forgas (1995). In this model, is said to influence information is processed (content) and affect what kind of this information is processed (process). The model further claims that depending on the how features of the target, the judge or the situation, people use four different processing strategies. Namely, these are the two and low infusion strategies: direct access motivational and the two and The processing; high infusion strategies: heuristic substantive processing. last two are called because they make an likely to high infusion strategies affect infusion occur. This is the reason why they are of special interest for this review. To explain these two strategies, Forgas uses the two principles: and Affect-Priming Affect-as-Information mechanisms. The principle suggests that can prime the encoding, Affect-Priming “affect retrieval, and selective use of information in the constructive processing of social judgements” (Forgas, 1995, p. 44). According to the idea, Affect-as-Information affect directly influences the decision. simply tells people they feel about it’ (Forgas, Affect ‘how 1995). Especially the last principle reminds strongly of the given by Slovic. Affect Heuristic The purpose of this review As described above, there are theories in social psychology and in risk psychology, which assume to be influential in judgement and perception. In risk psychology, Slovic affect describes the to understand the role of in risk perception. For Affect Heuristic related affect the field of social psychology, Forgas invented the to describe the role Affect Infusion Model of and in the judgement of social situations. In this review, the related unrelated affect
influential when it came to the task to judge their general happiness and life satisfaction (Schwarz & Clore, 1983). The different findings and theories about the role of affect in social situation and their perception are combined in an integrating framework, the Affect Infusion Model (AIM), presented by Forgas (1995). In this model, affect is said to influence what kind of information is processed (content) and how this information is processed (process). The model further claims that depending on the features of the target, the judge or the situation, people use four different processing strategies. Namely, these are the two low infusion strategies: direct access and motivational processing; and the two high infusion strategies: heuristic and substantive processing. The last two are called high infusion strategies because they make an affect infusion likely to occur. This is the reason why they are of special interest for this review. To explain these two strategies, Forgas uses the two principles: Affect-Priming and Affect-as-Information mechanisms. The Affect-Priming principle suggests that “affect can prime the encoding, retrieval, and selective use of information in the constructive processing of social judgements” (Forgas, 1995, p. 44). According to the Affect-as-Information idea, affect directly influences the decision. Affect simply tells people ‘how they feel about it’ (Forgas, 1995). Especially the last principle reminds strongly of the Affect Heuristic given by Slovic. The purpose of this review As described above, there are theories in social psychology and in risk psychology, which assume affect to be influential in judgement and perception. In risk psychology, Slovic describes the Affect Heuristic to understand the role of related affect in risk perception. For the field of social psychology, Forgas invented the Affect Infusion Model to describe the role of related and unrelated affect in the judgement of social situations. In this review, the