Higher education Tour Visiting a community college or university provides a forumin which to discuss important issues facing college students, such as student loans, lack of available jobs, workforce training, and keeping education affordable. How it works: Work with the office institution’s public affairs to schedule the event and get assistance on contacting with the best opportunities. Plan to spend 3-4 hours on campus participating in different events: Campus tour with student ambassador and school officials Guest lecture a government or political science class Roundtable discussion with student government leaders Editorial board meeting with student paper Issue a press release Speak to on-campus groups immediately following the Prior to the event, complete a walkthrough on campus with event highlighting social relevant staff and institution employees. media interactions with students during the tour. Maximizing exposure: Messaging Before the Event Themes Issue a media advisory one week prior to the visit. Send a reminder media advisory one day before the visit. Plan for Economic Coordinate with the media affairs department to institution’s Growth and Jobs issue a press release fromthe school. Invite select local press as well as reporters fromthe college’s Expanding Educational media outlets (newspapers, TV, radio, etc.) Opportunities Promote the visit on social media platforms one week before the Fostering Innovation event using a consistent hashtag. Ask the classes, organizations, or students you will engage with Stopping Waste & Fixing to share about the visit in advance on social media using the Broken Government same hashtag. Stopping Government Abuse During the Event Take photos and video of your boss at the various events to share on social media. Use a consistent hashtag. Assign a staff member on location to live tweet the event with photos and Vines. Use the visit on campus Ask the school to use its social media platforms to promote to engage with students, the event as it is happening. not just administrators Sit down for an on-the-record meeting with the media college’s or professors. outlets. Take a photo outside of the After the Event stadium, arena, or famous Send around coverage fromstudent media outlets as ICYMI’s spot on campus wearing to other media outlets. the or school’s colors Post photos and videos to social media. teamgear to promote on
Higher education Tour Visiting a community college or university provides a forumin which to discuss important issues facing college students, such as student loans, lack of available jobs, workforce training, and keeping education affordable. How it works: Work with the institution’s public affairs office to schedule the event and get assistance on contacting with the best opportunities. Plan to spend 3-4 hours on campus participating in different events: Campus tour with student ambassador and school officials Guest lecture a government or political science class Roundtable discussion with student government leaders Editorial board meeting with student paper Speak to on-campus groups Prior to the event, complete a walkthrough on campus with relevant staff and institution employees. Maximizing exposure: Before the Event Issue a media advisory one week prior to the visit. Send a reminder media advisory one day before the visit. Coordinate with the institution’s media affairs department to issue a press release fromthe school. Invite select local press as well as reporters fromthe college’s media outlets (newspapers, TV, radio, etc.) Promote the visit on social media platforms one week before the event using a consistent hashtag. Ask the classes, organizations, or students you will engage with to share about the visit in advance on social media using the same hashtag. During the Event Take photos and video of your boss at the various events to share on social media. Use a consistent hashtag. Assign a staff member on location to live tweet the event with photos and Vines. Ask the school to use its social media platforms to promote the event as it is happening. Sit down for an on-the-record meeting with the college’s media outlets. After the Event Send around coverage fromstudent media outlets as ICYMI’s to other media outlets. Post photos and videos to social media. Issue a press release immediately following the event highlighting social media interactions with students during the tour. Messaging Themes Plan for Economic Growth and Jobs Expanding Educational Opportunities Fostering Innovation Stopping Waste & Fixing Broken Government Stopping Government Abuse Use the visit on campus to engage with students, not just administrators or professors. Take a photo outside of the stadium, arena, or famous spot on campus wearing the school’s colors or teamgear to promote on