PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Performance Baseline Annual Responsible Area Indicator/ Information Targets Business Unit Measure For 2016/17 Budget R’000 Quarterly Milestone 1st 2nd 3rd 4th 2.7 Develop Awareness N/A 2.7.1 Development Implement Implement Implement 1000 Marketing & and levels of 15% awareness Develop of coordinated coordinated coordinated coordinated Comms implement Brand SA level. and marketing, marketing, marketing, marketing, integrated (the communication communication communication communication domestic organization) a and reputation and reputation and reputation and reputation programme plan. plan. plan. plan. to drive to drive awareness the of Brand SA. of Brand SA. 2.8 Nation Hosted SACF Provincial 2.8.1 Pre-planning of Host nation Disseminate Implementation 2000 Marketing & branding nation consultations on Host a nation branding branding forum outcome of of the outcomes Comms forum. branding nation branding national forum nation branding from nation forum. and branding forum. branding forum. competitiveness forum.
PROGRAMME 2: BRAND MARKETING AND REPUTATION MANAGEMENT STRATEGIC GOAL 2 : TO IMPROVE REPUTATION, PERCEPTIONS AND AWARENESS OF THE NATION BRAND AMONGST TARGETED AUDIENCES Key Result Area Performance Indicator/ Measure Baseline Information Annual Targets For 2016/17 Quarterly Milestone Budget R’000 Responsible Business Unit 1st 2nd 3rd 4th 2.7 Develop and implement integrated domestic programme to drive awareness of Brand SA. Awareness levels of Brand SA (the organization) N/A 15% awareness level. 2.7.1 Develop and a to drive the of Brand SA. Development of coordinated marketing, communication and reputation plan. Implement coordinated marketing, communication and reputation plan. Implement coordinated marketing, communication and reputation plan. Implement coordinated marketing, communication and reputation plan. 1000 Marketing & Comms 2.8 Nation branding forum. Hosted nation branding forum. SACF Provincial consultations on nation branding and competitiveness 2.8.1 Host a national branding forum. Pre-planning of nation branding forum Host nation branding forum Disseminate outcome of nation branding forum. Implementation of the outcomes from nation branding forum. 2000 Marketing & Comms