Country of Origin Effect in the European Union: How can Multinational Corporations Successfully Market Fast Moving Consumer Goods to Different European Markets? ERASMUS UNIVERSITY ROTTERDAM School of Economics Supervisor: L.P.O. Kloosterman Writer: M.G. Otten (Michiel) Exam number: 302790 E-mail: michielotten@hotmail.com Marketing Thesis: Master Date: 22-5-2012 Phone number: 06-22815645 Table of Contents
Country of Origin Effect in the European Union: How can Multinational Corporations Successfully Market Fast Moving Consumer Goods to Different European Markets? ERASMUS UNIVERSITY ROTTERDAM School of Economics Supervisor: L.P.O. Kloosterman Writer: M.G. Otten (Michiel) Exam number: 302790 E-mail: michielotten@hotmail.com Marketing Thesis: Master Date: 22-5-2012 Phone number: 06-22815645 Table of Contents