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Lee, A. S. & Baskerville, R. L. (2003). Generalizing generalizability in information systems research. Information Systems Research, 14, 221-243. doi:10.1287/isre.14.3.221.16560 Lincoln, Y. S. & Guba, E. (1985). Naturalistic inquiry. Beverly Hills, CA: Sage. doi:10.1177/144078338702300329 Macionis, J. & Gerber, L. (2010). Sociology (7th ed.). Don Mills: Pearson Education Canada. Malterud, K., Siersma, V. D. & Guassora, A. D. (2016). Sample Size in Qualitative Interview Studies. Qualitative Health Research, 26(13), 1753-1760. doi:10.1177/1049732315617444 Marquart, F. (2017). Methodological Rigor in Quantitative Research. The International Encyclopedia of Communication Research Methods. Marshall, B., Cardon, P., Poddar, A. & Fontenot, R. (2013). Does sample size matter in qualitative research?: A review of qualitative interviews in IS research. Journal of Computer Information Systems, 54(1), 11-22. doi:10.1080/08874417.2013.11645667 Mishler, E. G. (2000). Validation in inquiry-guided research: The role of exemplars in narrative studies. In B. M. Brizuela, J. P. Stewart, R. G. Carrillo & J. G. Berger (Eds.), Acts of inquiry in qualitative research (119-146), Cambridge, MA: Harvard Educational Review. Morse, J. M. (1995). The significance of saturation. Qualitative Health Research, 5(2), 147-149. doi:10.1177/104973239500500201 Morse, J. M. (1999). Qualitative generalizability. Qualitative Health Research, 9, 5-6. doi:10.1177/104973299129121622