Acceptance/Rejection of hypothesis STRUCTURAL MODEL MUSIC CONSUMER ATTITUDES ACCEPT / COEFFICIENT TO PURCHASING METHODS REJECT EXP. CONSUMER 0.558 *** H1a: EARLY 0.298*** MUSIC PRODUCT Accepted ADOPTERS CONSUMER ATTITUDES CAU. CONSUMER 0.011** BAND FAN 0.325*** EXP. CONSUMER 0.533*** H1b: ADOPTERS SERVICE PAY AS 0.236*** CONSUMER YOU GO Accepted ATTITUDES CAU. CONSUMER 0.042 ** BAND FAN 0.351 *** EXP. CONSUMER 0.512 *** H1c: SERVICE PAY EARLY 0.382 *** MUSIC MONTHLY Accepted ADOPTERS CONSUMER ATTITUDES CAU. CONSUMER -0.023 ** BAND FAN 0.282 *** STRUCTURAL MODEL MUSIC CONSUMER ATTITUDES ACCEPT / COEFFICIENT TO PURCHASING METHODS REJECT EXP. CONSUMER 0.469 *** H2a: EARLY 0.020 ** MUSIC PUSH METHODS ADOPTERS Accepted CONSUMER ATTITUDES CAU. CONSUMER 0.185 *** BAND FAN 0.366 *** EXP. CONSUMER 0.392 *** H2b: EARLY 0.176 *** MUSIC Accepted ADOPTERS CONSUMER ATTITUDES CAU. CONSUMER -0.062 *** BAND FAN 0.356 *** Significance Level: *** p<0.01; ** p<0.05
Acceptance/Rejection of hypothesis STRUCTURAL MODEL MUSIC CONSUMER ATTITUDES TO PURCHASING METHODS COEFFICIENT ACCEPT / REJECT MUSIC CONSUMER ATTITUDES EXP. CONSUMER PRODUCT 0.558 *** H1a: Accepted EARLY ADOPTERS 0.298*** CAU. CONSUMER 0.011** BAND FAN 0.325*** CONSUMER ATTITUDES EXP. CONSUMER SERVICE PAY AS YOU GO 0.533*** H1b: Accepted ADOPTERS 0.236*** CAU. CONSUMER 0.042 ** BAND FAN 0.351 *** MUSIC CONSUMER ATTITUDES EXP. CONSUMER SERVICE PAY MONTHLY 0.512 *** H1c: Accepted EARLY ADOPTERS 0.382 *** CAU. CONSUMER -0.023 ** BAND FAN 0.282 *** STRUCTURAL MODEL MUSIC CONSUMER ATTITUDES TO PURCHASING METHODS COEFFICIENT ACCEPT / REJECT MUSIC CONSUMER ATTITUDES EXP. CONSUMER PUSH METHODS 0.469 *** H2a: Accepted EARLY ADOPTERS 0.020 ** CAU. CONSUMER 0.185 *** BAND FAN 0.366 *** MUSIC CONSUMER ATTITUDES EXP. CONSUMER 0.392 *** H2b: Accepted EARLY ADOPTERS 0.176 *** CAU. CONSUMER -0.062 *** BAND FAN 0.356 *** Significance Level: *** p<0.01; ** p<0.05