Evaluation aims To assess the impacts of the Imperial Festival on: Public visitors with no affiliation with Imperial College London Imperial staff and students who visit the Festival Imperial staff, students and others involved in delivery of the Festival Alumni who visit the Festival N.B. includes research staff and includes research students ‘staff’ ‘students’ To recommend enhancements to the Festival and, where they arise, improvements to other Imperial College London public engagement and outreach activities. Evaluation methodology Visitor survey A self-completion feedback e-survey for Festival visitors was made available via the Festival app and website. 318 valid responses were received between 9 and 23 May from visitors in all the target audience categories described above. Questions were branched according to demographic and background information so that only appropriate questions were asked to each category of visitor. There was a simplified set of questions for respondents aged 12 (who were surveyed for the first time in 2014). Additional questions for alumni about the Reunion were added for this category of visitors. These questions were devised by the relevant organisers and uploaded into the survey software by Jenesys Associates. The analyses of responses about the Alumni Reunion in included in appendix A. Deliverers’ survey Post-Festival, a self-completion feedback e-survey was created in Qualtrics and emailed to students and others who had delivered activities or volunteered at the Festival. It was completed by 203 valid respondents between 16 and 30 May. Visitor interviews Short face-to-face interviews were conducted with 70 individual visitors at the Festival throughout Friday evening and Saturday. These complemented the visitor survey by capturing more detailed information about visitors’ reasons for their opinions and reactions to the Festival. Interviews were recorded and transcribed for analysis. Deliverers’ interviews Telephone interviews were conducted between 28 May and 19 June with 17 individuals who had delivered Festival activities. They were recorded and transcribed for analysis and sought to build on the deliverers’ survey by capturing information about reasons behind reactions and opinions. Data collection and analysis Survey data were collected Qualtrics survey distribution software. The data from the interviews and the answers to open survey questions were coded and analysed using
Evaluation aims To assess the impacts of the Imperial Festival on: Public visitors with no affiliation with Imperial College London Imperial staff and students who visit the Festival Imperial staff, students and others involved in delivery of the Festival Alumni who visit the Festival N.B. ‘staff’ includes research staff and ‘students’ includes research students To recommend enhancements to the Festival and, where they arise, improvements to other Imperial College London public engagement and outreach activities. Evaluation methodology Visitor survey A self-completion feedback e-survey for Festival visitors was made available via the Festival app and website. 318 valid responses were received between 9 and 23 May from visitors in all the target audience categories described above. Questions were branched according to demographic and background information so that only appropriate questions were asked to each category of visitor. There was a simplified set of questions for respondents aged (who were surveyed for the first time in 2014). Additional questions for alumni about the Reunion were added for this category of visitors. These questions were devised by the relevant organisers and uploaded into the survey software by Jenesys Associates. The analyses of responses about the Alumni Reunion in included in appendix A. Deliverers’ survey Post-Festival, a self-completion feedback e-survey was created in Qualtrics and emailed to students and others who had delivered activities or volunteered at the Festival. It was completed by 203 valid respondents between 16 and 30 May. Visitor interviews Short face-to-face interviews were conducted with 70 individual visitors at the Festival throughout Friday evening and Saturday. These complemented the visitor survey by capturing more detailed information about visitors’ reasons for their opinions and reactions to the Festival. Interviews were recorded and transcribed for analysis. Deliverers’ interviews Telephone interviews were conducted between 28 May and 19 June with 17 individuals who had delivered Festival activities. They were recorded and transcribed for analysis and sought to build on the deliverers’ survey by capturing information about reasons behind reactions and opinions. Data collection and analysis Survey data were collected Qualtrics survey distribution software. The data from the interviews and the answers to open survey questions were coded and analysed using 12