Accessory equipment is generally less expensive and short-lived compared to major equipment and is used in the conducting of business. Accessory equipment also tends to be purchased by a widely dispersed market. Light bulbs are supplies. Accounting services represent a business service. REF: 109 55. ANS: D Gatekeepers can regulate who gets an appointment to meet with the other members of the buying center. REF: 111 56. ANS: D This is the definition of a new buy situation. REF: 112 57. ANS: E Ethics can be the standard of behavior in a company is judged. Having a Code of Ethics can help guide a Company. See Code of Ethics at Lockheed Martin REF: 113 58. ANS: C Government organizations include federal, state, and local buying units. The FAA is a federal agency. REF: 104-105 59. ANS: D Businesses often retain outside provides to provide essential services, such as keeping the FTI operational. REF: 110 60. ANS: D The decider is the person who has the formal or informal power to approve the purchase. REF: 111 61. ANS: A Cooperative relationships are strategic alliances. REF: 103 62. ANS: C REF: 117 63. ANS: B A market is a of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products. There is no suggestion of ability in this case. REF: 117 64. ANS: B Market segmentation itself does not signal which base should be used, but it will define needs and wants, and help marketers define marketing objectives, improve resource allocation, and evaluate performance. REF: 118 65. ANS: B Segments must be identifiable and their size measurable, which might be difficult due to many gay consumers not admitting their lifestyle.
Accessory equipment is generally less expensive and short-lived compared to major equipment and is used in the conducting of business. Accessory equipment also tends to be purchased by a widely dispersed market. Light bulbs are supplies. Accounting services represent a business service. REF: 109 55. ANS: D Gatekeepers can regulate who gets an appointment to meet with the other members of the buying center. REF: 111 56. ANS: D This is the definition of a new buy situation. REF: 112 57. ANS: E Ethics can be the standard of behavior in a company is judged. Having a Code of Ethics can help guide a Company. See Code of Ethics at Lockheed Martin REF: 113 58. ANS: C Government organizations include federal, state, and local buying units. The FAA is a federal agency. REF: 104-105 59. ANS: D Businesses often retain outside provides to provide essential services, such as keeping the FTI operational. REF: 110 60. ANS: D The decider is the person who has the formal or informal power to approve the purchase. REF: 111 61. ANS: A Cooperative relationships are strategic alliances. REF: 103 62. ANS: C REF: 117 63. ANS: B A market is a of people or organizations that has wants and needs that can be satisfied by particular product categories, has the ability to purchase these products, and is willing to exchange resources for the products. There is no suggestion of ability in this case. REF: 117 64. ANS: B Market segmentation itself does not signal which base should be used, but it will define needs and wants, and help marketers define marketing objectives, improve resource allocation, and evaluate performance. REF: 118 65. ANS: B Segments must be identifiable and their size measurable, which might be difficult due to many gay consumers not admitting their lifestyle.