Training Products: $500 Per Day 2 free courses per year 20 free courses per year Courses $80 per webinar Unlimited access to Unlimited access to Library and Resources Library and Resources Library 10% training discount 10% training discount Resources Free webinars Free webinars Webinars Blogs Consulting Services: $250 per hour 1 free consultation (up 5 free consultations (up to 2 hours) then $200 to 8 hours) then $200 HR Management per hour per hour Marketing Quality Auditing Small Business Events and Dependent on Free award night 5 conference delegates Conferences: the event free award night and Event discounts annual conference Breakfasts Event discounts Conferences Seminars Awards night News: On request Electronic + 1 printed Electronic + 5 printed copy (upon request) copies (upon request) Weekly e-Bulletin Monthly Weekly e-Bulletin Weekly e-Bulletin (extra Newsletter upon request) Weekly e-Bulletin Customer Profile The current customer base consists mainly of individual members, typically made up of professionals and managers working in various industries, as well as corporate members concentrated in larger corporations with head offices located in the major cities. Key customers Typically, ABMN customers tap into a spread of business, training and consulting services, and are individuals based in major towns and cities around Australia. To ensure future growth ABMN will continue to promote services to large corporations and individuals that need on-going consulting services and want a pricing structure that is better than our competitors. Current Positioning ABMN currently positions its training products for two distinct markets:
Training Products: Courses Library Resources Webinars Blogs $500 Per Day $80 per webinar 2 free courses per year Unlimited access to Library and Resources 10% training discount Free webinars 20 free courses per year Unlimited access to Library and Resources 10% training discount Free webinars Consulting Services: HR Management Marketing Quality Auditing Small Business $250 per hour 1 free consultation (up to 2 hours) then $200 per hour 5 free consultations (up to 8 hours) then $200 per hour Events and Conferences: Breakfasts Conferences Seminars Awards night Dependent on the event Free award night Event discounts 5 conference delegates free award night and annual conference Event discounts News: Monthly Newsletter Weekly e-Bulletin On request Weekly e-Bulletin Electronic + 1 printed copy (upon request) Weekly e-Bulletin Electronic + 5 printed copies (upon request) Weekly e-Bulletin (extra upon request) Customer Profile The current customer base consists mainly of individual members, typically made up of professionals and managers working in various industries, as well as corporate members concentrated in larger corporations with head offices located in the major cities. Key customers Typically, ABMN customers tap into a spread of business, training and consulting services, and are individuals based in major towns and cities around Australia. To ensure future growth ABMN will continue to promote services to large corporations and individuals that need on-going consulting services and want a pricing structure that is better than our competitors. Current Positioning ABMN currently positions its training products for two distinct markets: