Messages glorifying alcohol use on the TV, Community radio, internet, etc. media Availability of youth-friendly products advocacy youth, are pervasive and Alcohol advertising that is appealing to High-visibility influential. youth or placed in places frequented by best practice youth enforcement Alcohol sponsorship of community events operations The consumption of alcohol is affected by its especially Increase Happy Hour or other promotions that for youth. Discounted drink product encourage excessive alcohol use Low or discount specials encourage pricing consumption. Some products Community Low unit price of alcohol, particularly for that contain distilled spirits are media products inappropriately taxed taxed at the much lower beer advocacy tax rate. Lack of effective laws/policies/ordinances, such as social host liability, shop” “dram liability, restrictions on outlet density, Community underage drinking courts, or Graduated mobilization Enforcement or regulators can Driver’s Licenses for policy Insufficient laws be hindered by a lack of, or Regulations that do not produce adequate change and policies insufficient, laws, ordinances, controls or accountability on alcohol regulations, or policies. availability Community Regulations that do not produce adequate media controls over products with high alcohol advocacy content or that include energy-enhancing ingredients Many school policies often do School policies that do not incorporate the school not incorporate the elements of key elements of model policies policies with model policies that have been Insufficient Policies that are not carried out as written enforcement developed. In addition, many enforcement of Policies that address penalties only policies are sufficient on paper school policies Policies with penalties that do not Community but do not have the intended adequately address the seriousness of the media impact due to failure to issue advocacy implement fully or consistently.
youth, are pervasive and influential. Messages glorifying alcohol use on the TV, radio, internet, etc. Availability of youth-friendly products Alcohol advertising that is appealing to youth or placed in places frequented by youth Alcohol sponsorship of community events Community media advocacy High-visibility best practice enforcement operations Low or discount pricing The consumption of alcohol is affected by its especially for youth. Discounted drink specials encourage consumption. Some products that contain distilled spirits are taxed at the much lower beer tax rate. Happy Hour or other promotions that encourage excessive alcohol use Low unit price of alcohol, particularly for products inappropriately taxed Increase product Community media advocacy Insufficient laws and policies Enforcement or regulators can be hindered by a lack of, or insufficient, laws, ordinances, regulations, or policies. Lack of effective laws/policies/ordinances, such as social host liability, “dram shop” liability, restrictions on outlet density, underage drinking courts, or Graduated Driver’s Licenses Regulations that do not produce adequate controls or accountability on alcohol availability Regulations that do not produce adequate controls over products with high alcohol content or that include energy-enhancing ingredients Community mobilization for policy change Community media advocacy Insufficient enforcement of school policies Many school policies often do not incorporate the elements of model policies that have been developed. In addition, many policies are sufficient on paper but do not have the intended impact due to failure to implement fully or consistently. School policies that do not incorporate the key elements of model policies Policies that are not carried out as written Policies that address penalties only Policies with penalties that do not adequately address the seriousness of the issue school policies with enforcement Community media advocacy