Role of the digital channels (e.g. outputs or outcomes): Campaign history New campaign: Has run before: Campaign type Direct response: Brand/awareness: Traffic Driving: Other: Versions of website Desktop: Mobile: Destination URL(s) Website URL: YouTube Channel: Facebook page URL: Twitter handle Linked in page URL: Other URL (tumblr etc): Budgets & Timings Total digital online display Online Display £ customer budget - stipulate Biddable £ (incl. VAT) or (exc. VAT) Specify by biddable channel if possible: Google £, Joint Marketplace £, Facebook £, YouTube £, Twitter £, Linkedin £ Other £ Targeting Target demographics (Be as specific as possible in order to satisfy the varying targeting capabilities of the digital media owners e.g. Age, Sex, – Demographics, lifestyle, interests, career type, etc): Geographical UK: England: Scotland: Wales: N Ireland: Other Regional: International: Detailed information For counties, cities and towns please attach file. Search networks Google: Joint Marketplace (Bing): Display networks Contextual Targeting: Site Targeting: Yes: Non Skipable? YouTube promoted videos No: Facebook (CPC/ASUs/Posts) Yes No Previous channel learnings and specific requests: Any further insight tools to be listed? What does TouchPoints suggest for the deployment of messaging via Online, mobile and VOD (e.g. relevant
Role of the digital channels (e.g. outputs or outcomes): Campaign history New campaign: Has run before: Campaign type Direct response: Other: Brand/awareness: Traffic Driving: Versions of website Desktop: Mobile: Destination URL(s) Website URL: YouTube Channel: Facebook page URL: Twitter handle Linked in page URL: Other URL (tumblr etc): Budgets & Timings Total digital online display customer budget - stipulate (incl. VAT) or (exc. VAT) Online Display £ Biddable £ Specify by biddable channel if possible: Google £, Joint Marketplace £, Facebook £, YouTube £, Twitter £, Linkedin £ Other £ Targeting Target demographics (Be as specific as possible in order to satisfy the varying targeting capabilities of the digital media owners – e.g. Age, Sex, Demographics, lifestyle, interests, career type, etc): Geographical UK: Wales: International: England: N Ireland: Scotland: Other Regional: Detailed information For counties, cities and towns please attach file. Search networks Google: Joint Marketplace (Bing): Display networks Contextual Targeting: Site Targeting: YouTube promoted videos Yes: No: Non Skipable? Facebook (CPC/ASUs/Posts) Yes No Previous channel learnings and specific requests: What does TouchPoints suggest for the deployment of messaging via Online, mobile and VOD (e.g. relevant Any further insight tools to be listed?