4.2.1. Pricing strategies (Cont.) Pricing strategies The pricing strategies we intend to adopt are: □Cost □Market □Market □Loss plus skimming penetration Leader □ □Parity □Commodity □Captive Premium pricing pricing pricing pricing The rationale for adopting these options is:
4.2.1. Pricing strategies (Cont.) Pricing strategies The pricing strategies we intend to adopt are: □Cost plus □Market skimming □Market penetration □Loss Leader □ Premium pricing □Parity pricing □Commodity pricing □Captive pricing The rationale for adopting these options is: