your choice? ASK if QE3. How Yes, it confirmed I should buy my usual product, Yes, I chose a product with answer to did it more stars that I don’t often buy, Yes, I chose a product with more stars that QE2 = Yes influence I’ve never tried before, Yes, I chose not to buy my usual product because it your had fewer stars than other options 4 choice? ASK IF QE4. Yes, No, Unsure QE3 = Have you Yes, I continued chose a or will product continue with more to buy the stars that I product? don’t often buy; Yes, I chose a product with more stars that I’ve never tried before; or Yes, I chose not to buy my usual product because it had fewer stars than other options, Ask if QE2 QE5. Why Specify = No didn’t the Health Star Rating system influence your choice? Ask if QE2 QE6. How Very likely, Likely, Unlikely, Very unlikely, Unsure = Unsure likely or unlikely is the Health Star Rating to influence
your choice? ASK if answer to QE2 = Yes QE3. How did it influence your choice? Yes, it confirmed I should buy my usual product, Yes, I chose a product with more stars that I don’t often buy, Yes, I chose a product with more stars that I’ve never tried before, Yes, I chose not to buy my usual product because it had fewer stars than other options 4 ASK IF QE3 = Yes, I chose a product with more stars that I don’t often buy; Yes, I chose a product with more stars that I’ve never tried before; or Yes, I chose not to buy my usual product because it had fewer stars than other options, QE4. Have you continued or will continue to buy the product? Yes, No, Unsure Ask if QE2 = No QE5. Why didn’t the Health Star Rating system influence your choice? Specify Ask if QE2 = Unsure QE6. How likely or unlikely is the Health Star Rating to influence Very likely, Likely, Unlikely, Very unlikely, Unsure