media and boards to 2.2 State the advantages and disadvantages of using different promote properties types of marketing displays including: Wall mounted displays • Window displays • Web-based media • Boards • 2.3 State the importance of monitoring stocks of marketing materials and addressing any shortages 2.4 List the websites and press advertising that should be used in line with organisational procedures 2.5 List the factors which should be considered when deciding how to display marketing materials to their best effect 3. Know how to 3.1 State the importance of ensuring that: maintain marketing Displays are complete and maintained • materials for New and updated materials are included promptly • properties Outdated materials are amended • • Damaged materials are discarded 3.2 State the importance of monitoring stocks of marketing materials and addressing any shortages 3.3 State the importance of monitoring web-based marketing materials 3.4 Describe the procedure for amending web-based marketing materials following organisational procedures 3.5 List factors which make marketing materials out of date 4. Be able to use 4.1 Use marketing materials to provide a presentation of available marketing materials properties which meets organisational requirements and boards to promote 4.2 Ensure that boards are displayed at properties where applicable properties 5. Be able to maintain 5.1 Monitor displays and websites to ensure that marketing marketing materials materials are accurate and up to date for properties 5.2 Ensure that new and updated marketing materials are included in: Displays • Press • Web-based media • 5.3 Ensure that properties no longer need to be marketed are removed from: Displays • Press • media • 5.4 Monitor stocks of marketing materials and address any shortages 5.5 Ensure that boards are updated to reflect the current status of properties
media and boards to promote properties 2.2 State the advantages and disadvantages of using different types of marketing displays including: • Wall mounted displays • Window displays • Web-based media • Boards 2.3 State the importance of monitoring stocks of marketing materials and addressing any shortages 2.4 List the websites and press advertising that should be used in line with organisational procedures 2.5 List the factors which should be considered when deciding how to display marketing materials to their best effect 3. Know how to maintain marketing materials for properties 3.1 State the importance of ensuring that: • Displays are complete and maintained • New and updated materials are included promptly • Outdated materials are amended • Damaged materials are discarded 3.2 State the importance of monitoring stocks of marketing materials and addressing any shortages 3.3 State the importance of monitoring web-based marketing materials 3.4 Describe the procedure for amending web-based marketing materials following organisational procedures 3.5 List factors which make marketing materials out of date 4. Be able to use marketing materials and boards to promote properties 4.1 Use marketing materials to provide a presentation of available properties which meets organisational requirements 4.2 Ensure that boards are displayed at properties where applicable 5. Be able to maintain marketing materials for properties 5.1 Monitor displays and websites to ensure that marketing materials are accurate and up to date 5.2 Ensure that new and updated marketing materials are included in: • Displays • Press • Web-based media 5.3 Ensure that properties no longer need to be marketed are removed from: • Displays • Press • media 5.4 Monitor stocks of marketing materials and address any shortages 5.5 Ensure that boards are updated to reflect the current status of properties