132. If you were hired as a supply chain manager, who would you interact with? You would likely interact with suppliers, production staff, warehousing and logistics people, transportation companies, and retailers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Place: Delivering the Value Proposition 133. When the U.S. Army advertises, "Be All You Can Be, Join the Army," which of the three primary promotional objectives is it pursuing? This is an example of an advertisement designed to persuade people to take action. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Promotion: Communicating the Value Proposition 134. During the period 1920-1950, what changes in the United States contributed to the shift from a production orientation to a sales orientation? Improved production and distribution techniques increased output, while the Great Depression and World War II depressed demand, resulting in supply greater than demand and increased emphasis on selling and advertising. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Helps Create Value
132. If you were hired as a supply chain manager, who would you interact with? You would likely interact with suppliers, production staff, warehousing and logistics people, transportation companies, and retailers. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Place: Delivering the Value Proposition 133. When the U.S. Army advertises, "Be All You Can Be, Join the Army," which of the three primary promotional objectives is it pursuing? This is an example of an advertisement designed to persuade people to take action. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Promotion: Communicating the Value Proposition 134. During the period 1920-1950, what changes in the United States contributed to the shift from a production orientation to a sales orientation? Improved production and distribution techniques increased output, while the Great Depression and World War II depressed demand, resulting in supply greater than demand and increased emphasis on selling and advertising. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Helps Create Value