3 Branding and Communications Plan for the Regulations 110th anniversary As reported to the 2016 session of the RAG (see Document RAG16/9), the Branding and Communications Plan for the 110th anniversary of the Radio Regulations included a series of communications carried out throughout the anniversary year of 2016, targeting mainly ITU-R membership, specialized technical magazines and media, ITU staff and the general public. 3.1 Branding The following design was retained for the Logo and Pin, was added onto all ITU-R Publication-covers to be published and issued in 2016 as well as on all promotional materials, flyers, rollups and e-posters for all BR events occurring during 2016: The Logo was stamped into a PIN, which was distributed during all scheduled ITU events in 2016. 3.2 Communication As mentioned above, the communication campaign targeted mainly ITU-R membership, specialized technical magazines and media, ITU staff and the general public. The main communication actions undertaken throughout 2016 included: Dedicated Webpage and online Newsroom URL: – The web page includes links to the following communications and information, among others: ITU e-news magazine RR110th anniversary edition” “special Video message from the BR Director Anniversary celebrations highlights, video and photos e-Newsroom: PRs, Advisories, speeches, videos, etc. Branding communications: images, e-poster, logo, pins, image-pack, etc. FAQ on Radio Regulations: (historical background to complement the already existing FAQ) Social Media outreach: on ITU-R twitter hashtags: #RR110 and #ITU Radio Regulations. ______________
3 Branding and Communications Plan for the Regulations 110th anniversary As reported to the 2016 session of the RAG (see Document RAG16/9), the Branding and Communications Plan for the 110th anniversary of the Radio Regulations included a series of communications carried out throughout the anniversary year of 2016, targeting mainly ITU-R membership, specialized technical magazines and media, ITU staff and the general public. 3.1 Branding The following design was retained for the Logo and Pin, was added onto all ITU-R Publication-covers to be published and issued in 2016 as well as on all promotional materials, flyers, rollups and e-posters for all BR events occurring during 2016: The Logo was stamped into a PIN, which was distributed during all scheduled ITU events in 2016. 3.2 Communication As mentioned above, the communication campaign targeted mainly ITU-R membership, specialized technical magazines and media, ITU staff and the general public. The main communication actions undertaken throughout 2016 included: Dedicated Webpage and online Newsroom – URL: The web page includes links to the following communications and information, among others: ITU e-news magazine RR110th anniversary “special edition” Video message from the BR Director Anniversary celebrations highlights, video and photos e-Newsroom: PRs, Advisories, speeches, videos, etc. Branding communications: images, e-poster, logo, pins, image-pack, etc. FAQ on Radio Regulations: (historical background to complement the already existing FAQ) Social Media outreach: on ITU-R twitter hashtags: #RR110 and #ITU Radio Regulations. ______________