Marketing Department Reduction in physically Within the Union 1- new policy of no Less money spent on printing. Recruit new HM to work with all printed posters in The poster boards in this area – only using Less physical printing orders marketing role – departments. Students’ Union and on digital boards. created. June 2016. DP for buildings use campus. Marketing to create new online New role recruited to and New Role starts in Societies marketing request form to improve staff supporting increased student post – July 2016 Coordinators to to request social media and digital engagement across all social Update marketing enable societies to screen promotion support. media platforms. processes – Nov- find best Disseminate the new UWE no poster Active use of digital screens and December 2016. communication policy to societies via development more design work requested for Training for staff methods with meetings and training. this avenue. on new process – members. Create and recruit new role within More marketing forms submitted January 2017. Marketing on Communications – to for social media and digital Summer review of improve social media platforms and media. success of student engagement. Increase in interactions on social marketing media. processes and social media usage and engagement. Utilise ethical T-shirt and Review T-shirt and clothing suppliers The Students’ Union understands Research – March CH research campaign clothing used for campaigns. its suppliers and moves towards 2017. HM implementation suppliers. Make recommendations for future Fairtrade/Fair Wear clothing – New suppliers Look for Fairtrade suppliers to use. making up 80% of its orders for research – April or Fair Wear mark. Include any price increase in budget campaigns. 2017. Investigate rounds. Recommendations Fairtrade cotton agreed in line with where possible Welcome planning over acrylic – June 2017. options. Review printers utilised Review current printers used and Create analysis and Evaluate March HM / EB and ensure we chose local analyse their environmental policies. recommendation for future 2017 (when and ethical suppliers Investigate moving printers if needed. printers. Graphic Designer
Marketing Department Reduction in physically printed posters in The Students’ Union and on campus. Within the Union 1- new policy of no poster boards in this area – only using digital boards. Marketing to create new online marketing request form to improve staff to request social media and digital screen promotion support. Disseminate the new UWE no poster policy to societies via development meetings and training. Create and recruit new role within Marketing on Communications – to improve social media platforms and student engagement. Less money spent on printing. Less physical printing orders created. New role recruited to and supporting increased student engagement across all social media platforms. Active use of digital screens and more design work requested for this avenue. More marketing forms submitted for social media and digital media. Increase in interactions on social media. Recruit new marketing role – June 2016. New Role starts in post – July 2016 Update marketing processes – 2016. Training for staff on new process – January 2017. Summer review of success of marketing processes and social media usage and engagement. HM to work with all departments. DP for buildings use Societies Coordinators to enable societies to find best communication methods with members. Utilise ethical T-shirt and campaign clothing suppliers. Look for Fairtrade or Fair Wear mark. Investigate Fairtrade cotton where possible over acrylic options. Review T-shirt and clothing suppliers used for campaigns. Make recommendations for future suppliers to use. Include any price increase in budget rounds. The Students’ Union understands its suppliers and moves towards Fairtrade/Fair Wear clothing – making up 80% of its orders for campaigns. Research – March 2017. New suppliers research – April 2017. Recommendations agreed in line with Welcome planning – June 2017. CH research HM implementation Review printers utilised and ensure we chose local and ethical suppliers Review current printers used and analyse their environmental policies. Investigate moving printers if needed. Create analysis and recommendation for future printers. Evaluate March 2017 (when Graphic Designer HM / EB Nov- December