Marking Major Assessment of Student Learning Plan. (Updated 5/26/17) Undergraduate Learning School Learning Outcome (SLO) Measure Target Timeline Outcome (ULO) 1. Foundations for Learning: MRKT 333 Ad Project 60% of teams will score Data collected each Students will demonstrate advanced skills in – Develop skills common to the Rubric items relevant to a 3 on applicable year, assessed analysis, teamwork, and oral and written liberal arts and sciences: ULO 1. MRKT 333 project other year, spring of communication. [SLO 3] research, analysis, reflection, rubric items 2017 and ongoing and communication. [ULO 1] MRKT 337 Integrated 70% of teams will score Data collected each Marketing Communication 25 out of 30 on MRKT year, assessed every Plan Rubric items 1–3 337 applicable project other year, spring of – and 10–12. rubric items 2017 and ongoing MRKT 339 Research Project 70% of teams will score Data collected each Rubric item Category 40 out of 50 on year, assessed – Reporting” applicable MRKT 333 other year, spring of “Project project rubric items 2017 and ongoing 2. Breadth and depth of Marketing Qualtrics Test 83% Qualtrics mean Data collected each Students will key marketing strategies in knowledge: Develop Question sets score of applicable year, assessed every the changing real-world environment knowledge common to the 1, 2, and 3 question set for MRKT other year, spring of demonstrating a skilled understanding of the liberal arts and sciences in the 130 students 2016 and ongoing marketing function’s impact on organizations, fields of arts, humanities, consumers and society. [SLO 1] natural sciences, and social Assessed in CORE Assessed in CORE Assessed in CORE Students will know systems and processes for sciences. Students will also analyzing marketing opportunities and develop specialized knowledge problems. [SLO 2] and disciplinary expertise. [ULO 2] 3. Faith knowledge & Marketing Qualtrics Test 83% Qualtrics mean Data collected each Students will recognize the importance of being application: Develop informed set 4 score of applicable year, assessed every good stewards of the marketing profession in and mature convictions about question set for MRKT other year, spring of regards to social responsibility, law and Christian faith and practice. 130 students 2016 and ongoing ethics, and the Christian Faith. [SLO 4] [ULO 3] (continued) MRKT 438 Faith Integration 60% of students will Data collected each Paper score a 3 on the rubric year, assessed every
Marking Major Assessment of Student Learning Plan. (Updated 5/26/17) Undergraduate Learning Outcome (ULO) School Learning Outcome (SLO) Measure Target Timeline 1. Foundations for Learning: Develop skills common to the liberal arts and sciences: research, analysis, reflection, and communication. [ULO 1] Students will demonstrate advanced skills in analysis, teamwork, and oral and written communication. [SLO 3] MRKT 333 Ad Project – Rubric items relevant to ULO 1. MRKT 337 Integrated Marketing Communication Plan – Rubric items 1–3 and 10–12. MRKT 339 Research Project – Rubric item Category “Project Reporting” 60% of teams will score a 3 on applicable MRKT 333 project rubric items 70% of teams will score 25 out of 30 on MRKT 337 applicable project rubric items 70% of teams will score 40 out of 50 on applicable MRKT 333 project rubric items Data collected each year, assessed other year, spring of 2017 and ongoing Data collected each year, assessed every other year, spring of 2017 and ongoing Data collected each year, assessed other year, spring of 2017 and ongoing 2. Breadth and depth of knowledge: Develop knowledge common to the liberal arts and sciences in the fields of arts, humanities, natural sciences, and social sciences. Students will also develop specialized knowledge and disciplinary expertise. [ULO 2] Students will key marketing strategies in the changing real-world environment demonstrating a skilled understanding of the marketing function’s impact on organizations, consumers and society. [SLO 1] Students will know systems and processes for analyzing marketing opportunities and problems. [SLO 2] Marketing Qualtrics Test Question sets 1, 2, and 3 Assessed in CORE 83% Qualtrics mean score of applicable question set for MRKT 130 students Assessed in CORE Data collected each year, assessed every other year, spring of 2016 and ongoing Assessed in CORE 3. Faith knowledge & application: Develop informed and mature convictions about Christian faith and practice. [ULO 3] (continued) Students will recognize the importance of being good stewards of the marketing profession in regards to social responsibility, law and ethics, and the Christian Faith. [SLO 4] Marketing Qualtrics Test set 4 MRKT 438 Faith Integration Paper 83% Qualtrics mean score of applicable question set for MRKT 130 students 60% of students will score a 3 on the rubric Data collected each year, assessed every other year, spring of 2016 and ongoing Data collected each year, assessed every