Students must complete their own assignments. Students who lie to the instructor or are disrespectful to fellow students or the instructor will be immediately referred to the Dean for disciplinary actions. Business 90 Winter 2018 – Weeks Reading assignments Quizzes & Assignments (due 11:59pm)* Week 1 Chapter 1 World of Due Wednesday 1/10: – (1/8-1/14) Marketing Student course agreement Discussion Forum: Self-intro Due Sunday 1/14: Chp 1 Video Toms Shoes – Chp 1 Mini Sim Creating Value – Chp 1 quiz Week 2 Chapter 4 Market Research Due Wednesday 1/17: – (1/15-1/21) Chp 4 Mini Sim Market research – Chp 4 quiz Chapter 5 Market Analytic Due Sunday 1/21: – Chp 5 Mini Sim Big data – Chp 5 quiz Week 3 Chapter 6 Understand Due Wednesday 1/24: – (1/22-1/28) Markets Discussion Forum: Gamification Due Sunday 1/28: Chp 6 Video Eaton – Chp 6 Mini Sim Buyer decision process – Chp 6 quiz Week 4 Chapter 7 Segmentation Due Wednesday 1/31: – (1/29-2/4) Chp 7 Video NutriSystem – Chp 7 Mini Sim Segmentation – Chp 7 quiz Chapter 8 New Product Due Sunday 2/4: – Development 4P review: Chp 1 Mini Sim Marketing Mix – Chp 8 Video Honest Tea – Chp 8 quiz
Students must complete their own assignments. Students who lie to the instructor or are disrespectful to fellow students or the instructor will be immediately referred to the Dean for disciplinary actions. Business 90 – Winter 2018 Weeks Reading assignments Quizzes & Assignments (due 11:59pm)* Week 1 (1/8-1/14) Chapter 1 – World of Marketing Due Wednesday 1/10: Student course agreement Discussion Forum: Self-intro Due Sunday 1/14: Chp 1 Video – Toms Shoes Chp 1 Mini Sim – Creating Value Chp 1 quiz Week 2 (1/15-1/21) Chapter 4 – Market Research Due Wednesday 1/17: Chp 4 Mini Sim – Market research Chp 4 quiz Chapter 5 – Market Analytic Due Sunday 1/21: Chp 5 Mini Sim – Big data Chp 5 quiz Week 3 (1/22-1/28) Chapter 6 – Understand Markets Due Wednesday 1/24: Discussion Forum: Gamification Due Sunday 1/28: Chp 6 Video – Eaton Chp 6 Mini Sim – Buyer decision process Chp 6 quiz Week 4 (1/29-2/4) Chapter 7 – Segmentation Due Wednesday 1/31: Chp 7 Video – NutriSystem Chp 7 Mini Sim – Segmentation Chp 7 quiz Chapter 8 – New Product Development Due Sunday 2/4: 4P review: Chp 1 Mini Sim – Marketing Mix Chp 8 Video – Honest Tea Chp 8 quiz