semester. Submit all application papers to me via the assignment function. This will allow me to give you feedback before the next paper is due. We will discuss the assignment in class on that day, so you may wish to keep a copy for your own reference. Applications papers turned in late will receive an automatic 5 point deduction. An additional 5 point deduction will be assessed for each additional day the paper is late. (No exceptions.) If you find you must miss class on the day one is due you must send your paper to me electronically (via e-mail) before the class session begins. These are individual papers. Do not work on preparing them with other students. Include references at the end of the application paper. References could include people, articles, websites, etc. FAILURE TO INCLUDE REFERENCES WILL RESULT IN AN AUTOMATIC 5 POINT DEDUCTION FROM YOUR APPLICATION PAPER. Exceeding the page limit will also result in a point deduction. (The number of points will depend upon how much you go over.) More details about the applications papers are provided in Appendix B and C of this syllabus. Marketing Plan As an integrative experiential exercise, each student team will prepare a comprehensive marketing plan for a company. (This is no small task.) The marketing plan will be based upon a proposal and outline submitted by the team and approved by the professor. Consider this a challenge to incorporate your team’s marketing skills and knowledge into a single project. Creativity is strongly encouraged. An “A” paper must be truly outstanding and will provide a proactive, comprehensive strategy (incorporating all elements in the marketing mix) as well as performance metrics and a realistic timeline for implementation. The Marketing Plan Handbook provides you a terrific resource to capture the elements for your marketing plan. The best marketing plan projects will be those that incorporate the learning from the Marshall and Johnston book within the various sections of the plan. The Marketing Plan Handbook comes with Plan Pro. Use Plan Pro as a guide. Do not let the cookie cutter aspects of the template limit your creativity. STATUS REPORTS The teams are called on to prepare a status reports for the Marketing Plan project. The report is due June _20th __. The report is to describe: 1) What has been done to complete the Marketing Plan
semester. Submit all application papers to me via the assignment function. This will allow me to give you feedback before the next paper is due. We will discuss the assignment in class on that day, so you may wish to keep a copy for your own reference. Applications papers turned in late will receive an automatic 5 point deduction. An additional 5 point deduction will be assessed for each additional day the paper is late. (No exceptions.) If you find you must miss class on the day one is due you must send your paper to me electronically (via e-mail) before the class session begins. These are individual papers. Do not work on preparing them with other students. Include references at the end of the application paper. References could include people, articles, websites, etc. FAILURE TO INCLUDE REFERENCES WILL RESULT IN AN AUTOMATIC 5 POINT DEDUCTION FROM YOUR APPLICATION PAPER. Exceeding the page limit will also result in a point deduction. (The number of points will depend upon how much you go over.) More details about the applications papers are provided in Appendix B and C of this syllabus. Marketing Plan As an integrative experiential exercise, each student team will prepare a comprehensive marketing plan for a company. (This is no small task.) The marketing plan will be based upon a proposal and outline submitted by the team and approved by the professor. Consider this a challenge to incorporate your team’s marketing skills and knowledge into a single project. Creativity is strongly encouraged. An “A” paper must be truly outstanding and will provide a proactive, comprehensive strategy (incorporating all elements in the marketing mix) as well as performance metrics and a realistic timeline for implementation. The Marketing Plan Handbook provides you a terrific resource to capture the elements for your marketing plan. The best marketing plan projects will be those that incorporate the learning from the Marshall and Johnston book within the various sections of the plan. The Marketing Plan Handbook comes with Plan Pro. Use Plan Pro as a guide. Do not let the cookie cutter aspects of the template limit your creativity. STATUS REPORTS The teams are called on to prepare a status reports for the Marketing Plan project. The report is due June _20th __. The report is to describe: 1) What has been done to complete the Marketing Plan