ecosystem. The audience of TV is huge and the launch of new interactive TV device compatible with other Apple devices will increase the popularity and profits. company’s Internal Environment: Strengths & Weaknesses Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being its impressive brand reputation, Apple managed to position the brand as for are “premium products” “elite” people. Customers loyal and tend to stay in ecosystem. self-reinforcing ecosystem, it has a diverse Apple’s Apple’s ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. very strong financial performance, high profit margins and very high Apple’s of retail stores, high-quality customer service helps to create advanced liquidity. It’s network user experience. A powerful marketing strategy, team masterly uses various marketing Apple’s techniques to create a hype for their products and to strengthen the brand. Apple also has several weaknesses in its internal environment. high prices, It’s Apple’s products are sold at premium prices which are significantly higher compared to competitors’ prices. The closure of Apple ecosystem, Apple software and hardware are not compatible with other platforms, so users might refuse from using Apple products to be able to work with their favorite software. Decreasing market share, although Apple is the market leader, its market share is slightly declining, primarily due to competition. Changes in senior management, Apple now must operate without the guidance of Steve Jobs. In addition, two senior managers responsible for retail left the company. New product defects, some new products of Apple might have flaws or faults; these issues damage brand reputation and sales. Dependence of Apple on its key competitor as its main supplier. As it was mentioned above, Samsung is the key competitor of Apple, and it is also its major supplier. decline of gross margin Apple’s gross margin, it’s demonstrates a decline over time. Innovation Apple is an extremely innovative company and that started with one man, Steve Jobs. He meant a lot to the company and to the Apple community, he had a big spirit and a timeless philosophy on life. He is a person that is not recognized for one singular product but many
ecosystem. The audience of TV is huge and the launch of new interactive TV device compatible with other Apple devices will increase the company’s popularity and profits. Internal Environment: Strengths & Weaknesses Apple has prospered internally and it is necessary to consider both strengths and weaknesses. Apple has lots of strengths, the major of them being its impressive brand reputation, Apple managed to position the brand as “premium products” for “elite” people. Customers are loyal and tend to stay in Apple’s ecosystem. Apple’s self-reinforcing ecosystem, it has a diverse ecosystem which integrates various hardware and software products into one large interactive space. Status of top innovator, Apple is perceived as the leading innovator and its products are highly anticipated. Apple’s very strong financial performance, high profit margins and very high liquidity. It’s network of retail stores, high-quality customer service helps to create advanced user experience. A powerful marketing strategy, Apple’s team masterly uses various marketing techniques to create a hype for their products and to strengthen the brand. Apple also has several weaknesses in its internal environment. It’s high prices, Apple’s products are sold at premium prices which are significantly higher compared to competitors’ prices. The closure of Apple ecosystem, Apple software and hardware are not compatible with other platforms, so users might refuse from using Apple products to be able to work with their favorite software. Decreasing market share, although Apple is the market leader, its market share is slightly declining, primarily due to competition. Changes in senior management, Apple now must operate without the guidance of Steve Jobs. In addition, two senior managers responsible for retail left the company. New product defects, some new products of Apple might have flaws or faults; these issues damage brand reputation and sales. Dependence of Apple on its key competitor as its main supplier. As it was mentioned above, Samsung is the key competitor of Apple, and it is also its major supplier. Apple’s decline of gross margin, it’s gross margin demonstrates a decline over time. Innovation Apple is an extremely innovative company and that started with one man, Steve Jobs. He meant a lot to the company and to the Apple community, he had a big spirit and a timeless philosophy on life. He is a person that is not recognized for one singular product but many