Code Project Definition Related articles number Direct reward Rewards directly support the 2 value proposition of the Dowling & Uncle, product or service offered to Li, 2007 customers Indirect reward Rewards that are designed to 2 Dowling & Uncle, motivate loyalty by a more Li, 2007 indirect route Tangible Reward that can be 1 reward measured by cash O'Brien & Jones, 1995 value(such as cash, products and coupon) Intangible Refers to the sense of 1 reward belonging. Trying to give the consumer feelings of O'Brien & Jones, 1995 being recognized or make them feel special difference with other customers Aspirational The degree of attracting 1 value customers for reward O'Brien & Jones, 1995 program Equal amount For each dollar spent a 2 Dowling & Uncle, participant gains the same & Simonson, number of points 2003 Differential Offer more reward points for 2 reward each additional dollar spent, Dowling & Uncle, so that the next purchase is & Simonson, increasingly more valuable 2003 to the customer Immediate Immediate reward provides 3 Dowling & Uncle, 1997; reward rewards for every purchase Yi & Jeon, 2003; Chunqing Li, 2007 Delayed Delayed reward only 3 Dowling & Uncle, 1997; reward provides rewards after n Yi & Jeon, 2003; times purchase Chunqing Li, 2007 Reward rate The ratio of cash value to 2 O'Brien & Jones, 1995; reward threshold Chunqing Li, 2004 Reward The requirements in order to 2 O'Brien & Jones, 1995; threshold get reward Chunqing Li, 2004 Time horizon The time constraints for 2 O'Brien & Jones, 1995; Calculating the total Chunqing Li, 2004 purchase
Project Definition Code number Related articles Direct reward Rewards directly support the value proposition of the product or service offered to customers 2 Dowling & Uncle, Li, 2007 Indirect reward Rewards that are designed to motivate loyalty by a more indirect route 2 Dowling & Uncle, Li, 2007 Tangible reward Reward that can be measured by cash value(such as cash, products and coupon) 1 O'Brien & Jones, 1995 Intangible reward Refers to the sense of belonging. Trying to give the consumer feelings of being recognized or make them feel special difference with other customers 1 O'Brien & Jones, 1995 Aspirational value The degree of attracting customers for reward program 1 O'Brien & Jones, 1995 Equal amount For each dollar spent a participant gains the same number of points 2 Dowling & Uncle, & Simonson, 2003 Differential reward Offer more reward points for each additional dollar spent, so that the next purchase is increasingly more valuable to the customer 2 Dowling & Uncle, & Simonson, 2003 Immediate reward Immediate reward provides rewards for every purchase 3 Dowling & Uncle, 1997; Yi & Jeon, 2003; Chunqing Li, 2007 Delayed reward Delayed reward only provides rewards after n times purchase 3 Dowling & Uncle, 1997; Yi & Jeon, 2003; Chunqing Li, 2007 Reward rate The ratio of cash value to reward threshold 2 O'Brien & Jones, 1995; Chunqing Li, 2004 Reward threshold The requirements in order to get reward 2 O'Brien & Jones, 1995; Chunqing Li, 2004 Time horizon The time constraints for Calculating the total purchase 2 O'Brien & Jones, 1995; Chunqing Li, 2004