4Cs Project: Rhetorical Ad Presentation Project Description: Armed with the rhetorical appeals and a lot of creativity, students will create an ad campaign for a fake product. Spend at least 30 minutes researching and brainstorming a brand new product. It is essential that you STEP 1: Product Invention – choose/create a product that does not have any type of advertising. Your ad campaign must be 100% original. You can look at web sites like this one that introduces new technology and inventions: . Or your group can just use their imagination and create a new invention all by yourselves. STEP 2: Print Ad Your print ad can be digital or hard copy. It can be handmade or done through a computer. It must use all three rhetorical – appeals: ethos, logos, pathos. STEP 3: Live Commercial Students will create a commercial for their ad. Their commercial can be no longer than 1 minute. It must use all three – rhetorical appeals. STEP 4: Presentation Groups will display their ad and act out their commercial. Then, they must analyze their use of appeals in their ad – campaign. They will begin by identifying and explaining their use of appeals in their commercial. Then, they will discuss their print ad in the same way. Groups will only have two days to complete everything. This is NOT sufficient time to create a perfect ad campaign. However, it is PLEASE NOTE: enough time to show the teacher that you understand how the rhetorical appeals work. It is also enough time, if you work together, work hard, delegate tasks, and work at home to create a good ad campaign and a very good presentation. 4Cs Project Rubric Grading Consideration: It is up to all students to become familiar with the rubric so that they know exactly how they are graded. Exceptional (5) Proficient (4) Needs Work (3) Missing (0) Creativity Creativity Creativity Creativity Students invent a Students invent or find Students find a product Students find a – – – – useful product and create an ad a useful product and create an ad and create an ad campaign that is product, but do not create an ad campaign that is original and highly campaign that is original and somewhat original and effective. campaign that is original. effective. Artwork stimulates effective. thought and discussion.
4Cs Project: Rhetorical Ad Presentation Project Description: Armed with the rhetorical appeals and a lot of creativity, students will create an ad campaign for a fake product. STEP 1: Product Invention – Spend at least 30 minutes researching and brainstorming a brand new product. It is essential that you choose/create a product that does not have any type of advertising. Your ad campaign must be 100% original. You can look at web sites like this one that introduces new technology and inventions: . Or your group can just use their imagination and create a new invention all by yourselves. STEP 2: Print Ad – Your print ad can be digital or hard copy. It can be handmade or done through a computer. It must use all three rhetorical appeals: ethos, logos, pathos. STEP 3: Live Commercial – Students will create a commercial for their ad. Their commercial can be no longer than 1 minute. It must use all three rhetorical appeals. STEP 4: Presentation – Groups will display their ad and act out their commercial. Then, they must analyze their use of appeals in their ad campaign. They will begin by identifying and explaining their use of appeals in their commercial. Then, they will discuss their print ad in the same way. PLEASE NOTE: Groups will only have two days to complete everything. This is NOT sufficient time to create a perfect ad campaign. However, it is enough time to show the teacher that you understand how the rhetorical appeals work. It is also enough time, if you work together, work hard, delegate tasks, and work at home to create a good ad campaign and a very good presentation. 4Cs Project Rubric Grading Consideration: It is up to all students to become familiar with the rubric so that they know exactly how they are graded. Exceptional (5) Proficient (4) Needs Work (3) Missing (0) Creativity – Students invent a useful product and create an ad campaign that is original and highly effective. Artwork stimulates thought and discussion. Creativity – Students invent or find a useful product and create an ad campaign that is original and effective. Creativity – Students find a product and create an ad campaign that is somewhat original and effective. Creativity – Students find a product, but do not create an ad campaign that is original.