CALIFORNIA STATE UNIVERSITY SACRAMENTO College of Business Administration MKTG 129 Marketing Management Section COURSE OUTLINE W 6:00 pm 8:50 pm ‐ Tahoe 1026 General: Professor: Barbara Read Office: Tahoe 2115 Office Hours: Monday and Wednesday 1:45 - 2:45, Monday 5:45- 6pm, and by appointment Email: . Email is the quickest way to reach me. When communicating by key your last name and MKTG in the subject line. The subject line must contain these elements or I will not open the email. Example: Subject: SmithMKTG Office Phone: 916-278-7076 (There is no voicemail, so you can only reach me via phone if I am in my office. If you must speak to me via phone, email me your contact information and I will call you back. Course Materials: Students can access syllabus and various other course materials through SacCT. You must print any materials needed for class. I will not provide hard copies. Please check for updates regularly. Also, any online submissions of classwork must be sent via SacCT and not my Saclink email. Course Prerequisites: MKTG 101 and senior status. Note that this is a capstone seminar for senior marketing majors. Your senior status implies that you are thoroughly familiar with marketing principles and have developed a good understanding of marketing theories. We will not review the basics but assume that you are to apply learned theories to marketing decision‐making and problem‐solving situations. Textbook: Required: There is no required textbook for this course. We will draw upon a variety of readings and apply marketing theories to case studies. Recommended: Several of the lectures will draw from A Framework for Marketing Management, 5th edition by Philip Kotler and Lane Keller, by Pearson Education, Inc. Upper Saddle River, New Jersey (ISBN: 978‐0‐13‐253930‐2). If you prefer by reading” you may “learning want to purchase it. Reference: You might need your MKTG 101 book to refresh on certain terms, theories, or marketing analysis. You are encouraged to keep up with current business events by reading business periodicals (e.g. The Wall Street Journal, Business Week, and Fortune). Course Description: This course will consist of lectures, case presentations, class discussions, peer critiques, and debate forums to understand and practice theories and solve problems. You will draw upon your understanding of key marketing concepts that
CALIFORNIA STATE UNIVERSITY SACRAMENTO College of Business Administration MKTG 129 Marketing Management Section COURSE OUTLINE W 6:00 pm ‐ 8:50 pm Tahoe 1026 General: Professor: Barbara Read Office: Tahoe 2115 Office Hours: Monday and Wednesday 1:45 - 2:45, Monday 5:45- 6pm, and by appointment Email: . Email is the quickest way to reach me. When communicating by key your last name and MKTG in the subject line. The subject line must contain these elements or I will not open the email. Example: Subject: SmithMKTG Office Phone: 916-278-7076 (There is no voicemail, so you can only reach me via phone if I am in my office. If you must speak to me via phone, email me your contact information and I will call you back. Course Materials: Students can access syllabus and various other course materials through SacCT. You must print any materials needed for class. I will not provide hard copies. Please check for updates regularly. Also, any online submissions of classwork must be sent via SacCT and not my Saclink email. Course Prerequisites: MKTG 101 and senior status. Note that this is a capstone seminar for senior marketing majors. Your senior status implies that you are thoroughly familiar with marketing principles and have developed a good understanding of marketing theories. We will not review the basics but assume that you are to apply learned theories to marketing decision‐making and problem‐solving situations. Textbook: Required: There is no required textbook for this course. We will draw upon a variety of readings and apply marketing theories to case studies. Recommended: Several of the lectures will draw from A Framework for Marketing Management, 5th edition by Philip Kotler and Lane Keller, by Pearson Education, Inc. Upper Saddle River, New Jersey (ISBN: 978‐0‐13‐253930‐2). If you prefer “learning by reading” you may want to purchase it. Reference: You might need your MKTG 101 book to refresh on certain terms, theories, or marketing analysis. You are encouraged to keep up with current business events by reading business periodicals (e.g. The Wall Street Journal, Business Week, and Fortune). Course Description: This course will consist of lectures, case presentations, class discussions, peer critiques, and debate forums to understand and practice theories and solve problems. You will draw upon your understanding of key marketing concepts that