Table1.5. Manufacturers and retailers in the four HSR breakfast cereal categories, displaying the HSR system graphic, and their respective volume market shares (% tonnes) within the breakfast cereal category, according to Retail World 8,9 at Year 1 June 2014 to June 2015) Proportion Number of of Volume Volume Number of products products market market products (n) (%) in the share (% share (% (n) without displaying HSR tonnes) tonnes) the HSR Manufacturers and the HSR breakfast within the within the system in retailers system in cereals breakfast breakfast the the categories cereal cereal breakfast breakfast displaying category category cereals cereals the HSR Year: Year: categories categories system 2014 2015 graphic Food For Health 4 0 100 N/A N/A Monster Health Food Co 4 1 80 N/A N/A Nestle Australia 56 15 79 17.1 17.5 Popina Foods 3 1 75 N/A N/A Sanitarium Health Foods 14 7 67 34.9 38.1 Company Freedom Nutritional 11 7 61 N/A N/A Products Private Label 30 53 36 13.6 12.7 (combined)† Greens General Foods 1 16 6 N/A N/A Kellogg (Australia)‡ 0 63 0 24.4 23.6 Others§ N/A N/A N/A 10.1 8.1 Results from Wave 1 of additional uptake monitoring (September 2015) In September 2015, the Heart Foundation conducted an in-store audit in metropolitan Victorian Coles and Woolworths stores to identify the number of products at a given time point that displayed the HSR system graphic (refer to Appendix 1 for the Report). A total of 1,513 products were recorded for this given time point. In addition, there were 13 multipack products that displayed more than one HSR system graphic on pack to reflect the different flavour variants. This brought the total number of products to 1,526. Comparison to uptake of the DIG
Table1.5. Manufacturers and retailers in the four HSR breakfast cereal categories, displaying the HSR system graphic, and their respective volume market shares (% tonnes) within the breakfast cereal category, according to Retail World 8,9 at Year 1 June 2014 to June 2015) Manufacturers and retailers Number of products (n) displaying the HSR system in the breakfast cereals categories Number of products (n) without the HSR system in the breakfast cereals categories Proportion of products (%) in the HSR breakfast cereals categories displaying the HSR system graphic Volume market share (% tonnes) within the breakfast cereal category Year: 2014 Volume market share (% tonnes) within the breakfast cereal category Year: 2015 Food For Health 4 0 100 N/A N/A Monster Health Food Co 4 1 80 N/A N/A Nestle Australia 56 15 79 17.1 17.5 Popina Foods 3 1 75 N/A N/A Sanitarium Health Foods Company 14 7 67 34.9 38.1 Freedom Nutritional Products 11 7 61 N/A N/A Private Label (combined)† 30 53 36 13.6 12.7 Greens General Foods 1 16 6 N/A N/A Kellogg (Australia)‡ 0 63 0 24.4 23.6 Others§ N/A N/A N/A 10.1 8.1 Results from Wave 1 of additional uptake monitoring (September 2015) In September 2015, the Heart Foundation conducted an in-store audit in metropolitan Victorian Coles and Woolworths stores to identify the number of products at a given time point that displayed the HSR system graphic (refer to Appendix 1 for the Report). A total of 1,513 products were recorded for this given time point. In addition, there were 13 multipack products that displayed more than one HSR system graphic on pack to reflect the different flavour variants. This brought the total number of products to 1,526. Comparison to uptake of the DIG