Opportunities Threats Scuba diving had grown Shark steadily in popularity fatalities/incidents over the last 20 years Not responsible for Family oriented resorts scuba-related usually strived the most accidents in the industry Other dive/travel Steady increase of junior resorts in the divers Caribbean and Wide array of dive types Bahamas 1.5 million U.S traveling High pricing/cost divers(Outside U.S) Lack of certification Magazine publishing Safety of children and promotions and younger divers Strengths S2,O2 (Market Development) S5, T5 (Joint Venture) Beachfront location Cruise” which gives If divers visited the resort for “Coral 3 8-20 passenger Boats families discounted prices to more than 3 nights, give them a New renovated cottages cruise along the channel with $50 coupon towards the PADI Family restaurant/bar their children and enjoy the and NAUI organizations to within walking distance many sites and wildlife. become Divers” “Certified of resort S5,O4 (Horizontal S6,T2 (Concentric Coral resort affiliations Diversification) Diversification) with PADI and NAUI Get instructors to get certified Have Navy SEAL to conduct Navy SEAL instructor in various types of dives instructional dives and lessons to through School” to be prevent some scuba related “Dive able to offer them to tourist and accidents. frequent customers Weaknesses W5,O3 (Concentric W2,T3 (Liquidation) Small staff of 11 Diversification) Sell their property and move to a Many professional dive Create day care/sitter called less dive populated city in the operations in the area to accommodate for more Bahamas Minimal package deals families with younger children W6,T6 (Concentric Limited dive options at School” Diversification) “Scuba resort W3,O2 (Product Build children’s structure called All of resorts space Development) Junior Center” consisting “The wasn’t being used Add package for of a play place, dining area, and “Family Smaller resorts on the 2 months with discounted prices a small pool. island for the resort/dives/dinning/sitter and
Opportunities Scuba diving had grown steadily in popularity over the last 20 years Family oriented resorts usually strived the most in the industry Steady increase of junior divers Wide array of dive types 1.5 million U.S traveling divers(Outside U.S) Magazine publishing and promotions Threats Shark fatalities/incidents Not responsible for scuba-related accidents Other dive/travel resorts in the Caribbean and Bahamas High pricing/cost Lack of certification Safety of children and younger divers Strengths Beachfront location 3 8-20 passenger Boats New renovated cottages Family restaurant/bar within walking distance of resort Coral resort affiliations with PADI and NAUI Navy SEAL instructor S2,O2 (Market Development) “Coral Cruise” which gives families discounted prices to cruise along the channel with their children and enjoy the many sites and wildlife. S5,O4 (Horizontal Diversification) Get instructors to get certified in various types of dives through “Dive School” to be able to offer them to tourist and frequent customers S5, T5 (Joint Venture) If divers visited the resort for more than 3 nights, give them a $50 coupon towards the PADI and NAUI organizations to become “Certified Divers” S6,T2 (Concentric Diversification) Have Navy SEAL to conduct instructional dives and lessons to prevent some scuba related accidents. Weaknesses Small staff of 11 Many professional dive operations in the area Minimal package deals Limited dive options at resort All of resorts space wasn’t being used Smaller resorts on the island W5,O3 (Concentric Diversification) Create day care/sitter called to accommodate for more families with younger children “Scuba School” W3,O2 (Product Development) Add “Family package for 2 months with discounted prices for the resort/dives/dinning/sitter and W2,T3 (Liquidation) Sell their property and move to a less dive populated city in the Bahamas W6,T6 (Concentric Diversification) Build children’s structure called “The Junior Center” consisting of a play place, dining area, and a small pool.