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Stroud C. DOES SHE LOOK FAT TO YOU? Mum’s anger after health officials labelled her five-year-old daughter overweight. The Sun [newspaper on the internet] 2016 July 1. [cited on 2018 March 9]. Available from Johnson JL, Grewal S, Hilton BA et al. (2004) Othering and being othered in the context of healthcare services. Health Common 16(2), 253-271. Rudolf M. (2010) Tackling obesity through the healthy child programme: a framework for action. University of Leeds. Available from [Accessed 10 October 2017]. Khan M, & Manderson L. (1992) Focus groups in tropical disease research. Health Policy Plan, 7, 56–66. Braun V, & Clarke V. (2006) Using thematic analysis in psychology. Qualitative Research in Psychology 3(2), 77-101. Jones A, Hyland R, Parkinson K et al. (2011) Parental perceptions of weight status in children: the Gateshead Millennium Study. Int J Obes, 35(7), 953–962. PHE. Public Health Outcomes Framework [Internet] Available from: http://www.phoutcomes.info/public-health-outcomes-framework [Accessed 22 September 2016]. Holloway I, & Wheeler S. (2010) Qualitative Research in Nursing and Healthcare. Chichester: Wiley-Blackwell. Salk R, & Engeln-Maddox R. (2011) "If you're fat than I'm humungous!": Frequency, content and impact of fat talk among college women. Psychol Women Q 35 (1). 18-28. Jebb S. (2016) Addressing the challenge of obesity in children, speech, keynote address to Public Health England Annual Conference, University of Warwick, 2016 September 14. Crossley N. (2004) Fat is a sociological issue: obesity rates in in late modern societies. Soc Theory Health, 2, 222-253. Halliwell E. (2015) Future directions for positive body image research. Body Image, 177-189. Boepple L, Ata R, Rum R et al. (2016) Strong is the new skinny: content analysis of fitspiration websites. Body Image¸17, 132-135.