Older Adults Need a little help? Event marketing, cross Improve your quality of life and reduce promotions, news & dependence on family. feature releases, Web coordination & promos, billboards, PSAs, Facebook, YouTube People with Disabilities Need a little help? Above (with extra Live more independently and participate emphasis on social fully in community life. marketing) People with Mental Need a little help? Above (with extra Illness Cope with demands and reduce disruption emphasis on social to your daily life. marketing) People with Traumatic via caregivers (esp. in Brain Injuries hospital settings) People with via caregivers Developmental / Intellectual Disabilities Caregivers, Family, and BIP helps you successfully support your Event marketing, cross Spouses/Partners loved one and reduces the impact of promotions, hospital caregiving on your other responsibilities. partnerships, news & feature releases, Web coordination & promos, billboards, PSAs, Facebook, YouTube Implementation Option for Consideration: Designate an ADRC in each region, or in clusters of PSAs. (Use the DME / drug “sales rep” statewide, rep model.) A sales rep can develop contacts for who oversee discharge hospitals’ administrators planners and schedule lunch & learn sessions for discharge planners. Proposed Tactics & Target Audiences Outreach Channel Launch Targets Targets Targets Targets Targets Season Consumers Advocates Service Healthcare Workplace (Proposed) Providers Providers HR / EAP Direct Marketing TBD (print & email) Association Relationships Summer-Fall (newsletters, presentations) 2013 Event Marketing & TBD Cross Promotions Social Media Twitter Fall 2013 – Social Media - LinkedIn TBD Usage TBD News & Feature Releases Summer-Fall 2013 Web Coordination & Promos Summer-Fall
Older Adults Need a little help? Improve your quality of life and reduce dependence on family. Event marketing, cross promotions, news & feature releases, Web coordination & promos, billboards, PSAs, Facebook, YouTube People with Disabilities Need a little help? Live more independently and participate fully in community life. Above (with extra emphasis on social marketing) People with Mental Illness Need a little help? Cope with demands and reduce disruption to your daily life. Above (with extra emphasis on social marketing) People with Traumatic Brain Injuries via caregivers (esp. in hospital settings) People with Developmental / Intellectual Disabilities via caregivers Caregivers, Family, and Spouses/Partners BIP helps you successfully support your loved one and reduces the impact of caregiving on your other responsibilities. Event marketing, cross promotions, hospital partnerships, news & feature releases, Web coordination & promos, billboards, PSAs, Facebook, YouTube Implementation Option for Consideration: Designate an ADRC “sales rep” statewide, in each region, or in clusters of PSAs. (Use the DME / drug rep model.) A sales rep can develop contacts for hospitals’ administrators who oversee discharge planners and schedule lunch & learn sessions for discharge planners. Proposed Tactics & Target Audiences Outreach Channel Launch Season (Proposed) Targets Consumers Targets Advocates Targets Service Providers Targets Healthcare Providers Targets Workplace HR / EAP Direct Marketing (print & email) TBD Association Relationships (newsletters, presentations) Summer-Fall 2013 Event Marketing & Cross Promotions TBD Social Media – Twitter Fall 2013 Social Media - LinkedIn TBD Usage TBD News & Feature Releases Summer-Fall 2013 Web Coordination & Promos Summer-Fall