emergency Town Hall: Stopping Government Abuse Host a town hall event where constituents can ask questions and express their concerns about the out-of-control government in Washington, including wasteful spending, burdensome regulations, and the increasing size and scope of government. It is also an opportunity to highlight recent efforts by House Republicans to conduct oversight, hold Washington accountable to taxpayers, and stop government abuse. How it works: Identify and secure a town hall space that is big enough to hold the expected number of attendees and press. Ideally, the space would correspond with the theme of the town hall (i.e. a local business that is being negatively impacted by government regulation). Ensure the owner of the space is comfortable hosting a town hall event on this theme. Two weeks prior to the event, create a detailed plan and agenda. Who will speak? How will questions be taken? Will you share a video to set focus of the event? After the Event One week prior to the event, complete a walkthrough at the Issue a press release location with relevant office staff and site employees. immediately following the Maximizing exposure: event with photos and a Before the Event video of the best moments One week prior to the event, send an email with specific fromthe town hall. details to collect RSVPs. Post a photo albumto One day prior to the event, send a reminder email. Facebook. Issue a media advisory one week prior to the event. Send Send a follow up email to a reminder media advisory one day before the event. participants thanking themfor Schedule an exclusive interview with a local reporter to frame attending. Be sure to include the theme of the event in advance. links to social media posts Start promoting the town hall on social media platforms one and key takeaways fromthe week before the event. event. During the Event Take photos and video of the Member answering questions Messaging and engaging with constituents. Themes Assign a staff member on location to use social media to promote the event in real time with photos and videos. Share Holding Washington questions being asked and how Republicans are fighting Accountable Simplifying the Washington to solve problems. Hold an impromptu media availability after the event to Tax Code Controlling frame the key takeaways with your message.
emergency Town Hall: Stopping Government Abuse Host a town hall event where constituents can ask questions and express their concerns about the out-of-control government in Washington, including wasteful spending, burdensome regulations, and the increasing size and scope of government. It is also an opportunity to highlight recent efforts by House Republicans to conduct oversight, hold Washington accountable to taxpayers, and stop government abuse. How it works: Identify and secure a town hall space that is big enough to hold the expected number of attendees and press. Ideally, the space would correspond with the theme of the town hall (i.e. a local business that is being negatively impacted by government regulation). Ensure the owner of the space is comfortable hosting a town hall event on this theme. Two weeks prior to the event, create a detailed plan and agenda. Who will speak? How will questions be taken? Will you share a video to set focus of the event? One week prior to the event, complete a walkthrough at the location with relevant office staff and site employees. Maximizing exposure: Before the Event One week prior to the event, send an email with specific details to collect RSVPs. One day prior to the event, send a reminder email. Issue a media advisory one week prior to the event. Send a reminder media advisory one day before the event. Schedule an exclusive interview with a local reporter to frame the theme of the event in advance. Start promoting the town hall on social media platforms one week before the event. During the Event Take photos and video of the Member answering questions and engaging with constituents. Assign a staff member on location to use social media to promote the event in real time with photos and videos. Share questions being asked and how Republicans are fighting Washington to solve problems. Hold an impromptu media availability after the event to frame the key takeaways with your message. After the Event Issue a press release immediately following the event with photos and a video of the best moments fromthe town hall. Post a photo albumto Facebook. Send a follow up email to participants thanking themfor attending. Be sure to include links to social media posts and key takeaways fromthe event. Messaging Themes Holding Washington Accountable Simplifying the Tax Code Controlling