3. How would you classify Frito-Lay’s marketing strategy of its Lay’s potato chips in China-was it globalization, adaptation, or customization? Explain. 4. What factor helped Frito-Lay to decide on TV as a medium for its promotional strategy?
3. How would you classify Frito-Lay’s marketing strategy of its Lay’s potato chips in China-was it globalization, adaptation, or customization? Explain. 4. What factor helped Frito-Lay to decide on TV as a medium for its promotional strategy?