C A P T I P S #4 To Improve Public Awareness Creating a Social Media Campaign Social media comprise an important component of an overall National Crime Victims’ Rights Week (NCVRW) media relations strategy. Virtually everyone in America today has access to the Internet, either with personal computers or through free online access provided by libraries, schools, universities and community-based organizations. A well-planned social media campaign can help your promote your 2012 NCVRW activities and, once you are comfortable with the medium, potentially an ongoing comprehensive social media strategy. of the in providing information and guidance This CAP Tip is essentially “the tip iceberg” about social media sites and strategies. As such, there are numerous URL links to other can help you plan and implement a highly effective valuable resources we’ve identified that social media campaign. The following topics are addressed in this CAP Tip: Defining “social media” Social media facts General guidelines for developing a social media strategy Social media management A summary of popular social media sites and categories Upcoming CAP Tips will provide you with: CAP Tip #5: Tips for engaging in social media through six popular venues CAP Tip #6: An overview of the of social media “perils” Defining “Social Media” to offer a definition of comes from one of the most popular It’s fitting “social media” that social media websites, Wikipedia (), which describes social media as: media include web-based and mobile technologies used to turn “Social media are media for social communication into interactive dialogue…..Social
C A P T I P S #4 To Improve Public Awareness Creating a Social Media Campaign Social media comprise an important component of an overall National Crime Victims’ Rights Week (NCVRW) media relations strategy. Virtually everyone in America today has access to the Internet, either with personal computers or through free online access provided by libraries, schools, universities and community-based organizations. A well-planned social media campaign can help your promote your 2012 NCVRW activities and, once you are comfortable with the medium, potentially an ongoing comprehensive social media strategy. This CAP Tip is essentially “the tip of the iceberg” in providing information and guidance about social media sites and strategies. As such, there are numerous URL links to other valuable resources we’ve identified that can help you plan and implement a highly effective social media campaign. The following topics are addressed in this CAP Tip: Defining “social media” Social media facts General guidelines for developing a social media strategy Social media management A summary of popular social media sites and categories Upcoming CAP Tips will provide you with: CAP Tip #5: Tips for engaging in social media through six popular venues CAP Tip #6: An overview of the “perils” of social media Defining “Social Media” It’s fitting to offer a definition of “social media” that comes from one of the most popular social media websites, Wikipedia (), which describes social media as: “Social media include web-based and mobile technologies used to turn communication into interactive dialogue…..Social media are media for social