13. Garage sales and online classified ads are examples of C2C marketing. TRUE These are C2C marketing scenarios, where consumers market to each other. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Can Be Performed by Both Individuals and Organizations 14. Entrereneurial companies are unable to control their marketing mixes. FALSE Even start-up companies have control over their marketing mixes (the four Ps). By definition, these are the controllable set of activities that the firm undertakes to respond to the wants of its target markets. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Requires Product, Price, Place, and Promotion Decisions 15. Foursquare is an example of a location-based social media application. TRUE Foursquare, Gowalla, Scvngr, and Loopt are all examples of social media applications that allow users to "check in" to different locations. AACSB: Technology Blooms: Remember Difficulty: 1 Easy
13. Garage sales and online classified ads are examples of C2C marketing. TRUE These are C2C marketing scenarios, where consumers market to each other. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Can Be Performed by Both Individuals and Organizations 14. Entrereneurial companies are unable to control their marketing mixes. FALSE Even start-up companies have control over their marketing mixes (the four Ps). By definition, these are the controllable set of activities that the firm undertakes to respond to the wants of its target markets. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 01-01 Define the role of marketing in organizations. Topic: Marketing Requires Product, Price, Place, and Promotion Decisions 15. Foursquare is an example of a location-based social media application. TRUE Foursquare, Gowalla, Scvngr, and Loopt are all examples of social media applications that allow users to "check in" to different locations. AACSB: Technology Blooms: Remember Difficulty: 1 Easy