2. Intended Learning Outcome 2 Apply sales management concepts in the analyses, formulation, and evaluation of sales programs. Major Student Learning Goals Associated with this Outcome: #1 Integrate key marketing principle and concepts to create a marketing plan. #2 Analyze marketing environments to inform marketing strategies. Assessment Instruments for Specialty Intended Student Learning Performance Objectives (Targets/Criteria) for Direct Measures: Outcomes—Direct Measures of Student Learning: Direct Measure 1 1. Objective (Target/Criterion) for Direct Measure 1 MKTG342 – Advanced Professional Selling: Role Play as Seller 85% of students will Meet or Exceed Expectations on the grading rubric Specialty ISLOs Assessed by this Measure: for this measure. Develop and deliver sales presentations. Direct Measure 2 2. Objective (Target/Criterion) for Direct Measure 2 MKTG305 – Sales Management: Comprehensive Case Study 85% of students will Meet or Exceed Expectations on the grading rubric Specialty ISLOs Assessed by this Measure: for this measure. Develop and deliver sales presentations. Apply sales management concepts in the analyses, formulation, and evaluation of sales programs. Assessment Instruments for Specialty Intended Student Learning Performance Objectives (Targets/Criteria) for Indirect Measures: Outcomes—Indirect Measures of Student Learning: 1. Indirect Measure 1 Objective (Target/Criterion) for Indirect Measure 1 Student Survey of Student Learning 85% of student responses state gaining proficiency in the learning outcomes. Specialty ISLOs Assessed by this Measure: Develop and deliver sales presentations. Apply sales management concepts in the analyses, formulation, and evaluation of sales programs.
2. Intended Learning Outcome 2 Apply sales management concepts in the analyses, formulation, and evaluation of sales programs. Major Student Learning Goals Associated with this Outcome: #1 Integrate key marketing principle and concepts to create a marketing plan. #2 Analyze marketing environments to inform marketing strategies. Assessment Instruments for Specialty Intended Student Learning Outcomes—Direct Measures of Student Learning: Performance Objectives (Targets/Criteria) for Direct Measures: 1. Direct Measure 1 MKTG342 – Advanced Professional Selling: Role Play as Seller Objective (Target/Criterion) for Direct Measure 1 85% of students will Meet or Exceed Expectations on the grading rubric for this measure. Specialty ISLOs Assessed by this Measure: Develop and deliver sales presentations. 2. Direct Measure 2 MKTG305 – Sales Management: Comprehensive Case Study Objective (Target/Criterion) for Direct Measure 2 85% of students will Meet or Exceed Expectations on the grading rubric for this measure. Specialty ISLOs Assessed by this Measure: Develop and deliver sales presentations. Apply sales management concepts in the analyses, formulation, and evaluation of sales programs. Assessment Instruments for Specialty Intended Student Learning Outcomes—Indirect Measures of Student Learning: Performance Objectives (Targets/Criteria) for Indirect Measures: 1. Indirect Measure 1 Student Survey of Student Learning Objective (Target/Criterion) for Indirect Measure 1 85% of student responses state gaining proficiency in the learning outcomes. Specialty ISLOs Assessed by this Measure: Develop and deliver sales presentations. Apply sales management concepts in the analyses, formulation, and evaluation of sales programs.