Appendix 4 Section 6 Q1: EXAMPLE Summary Marketing Plan NB: Must be completed for all applications to be scored. Fund 2 will be expected to include a higher level of content than Fund 1 applicants. This section will be used by Ards and North Down Borough Council for post event evaluation purposes. The Event _______________________________________ The Objective/s of the marketing plan __________________________________ The Event Target Market Segment/s ____________________________________ Please indicate timeline of marketing activity as per schedule below Please list planned marketing/promotional activity for your event in the applicable sections below. Printed Materials distribution timeline – Print Items Quantity Reach Opportunity for AND e.g. flyers 2000 AND, Belfast, Inclusion of AND logo Scotland e.g. posters Advertising Activity timeline – Advertising Channel/Programme Reach Opportunity for Activity Publication AND e.g. Newspaper Belfast Telegraph National Inclusion of AND advert logo e.g. Radio U105 National Mention on Support of AND e.g. Billboards AND, Belfast Inclusion of AND logo
Appendix 4 Section 6 Q1: EXAMPLE Summary Marketing Plan NB: Must be completed for all applications to be scored. Fund 2 will be expected to include a higher level of content than Fund 1 applicants. This section will be used by Ards and North Down Borough Council for post event evaluation purposes. The Event _______________________________________ The Objective/s of the marketing plan __________________________________ The Event Target Market Segment/s ____________________________________ Please indicate timeline of marketing activity as per schedule below Please list planned marketing/promotional activity for your event in the applicable sections below. Printed Materials – distribution timeline Print Items Quantity Reach Opportunity for AND e.g. flyers 2000 AND, Belfast, Scotland Inclusion of AND logo e.g. posters Advertising Activity – timeline Advertising Activity Channel/Programme Publication Reach Opportunity for AND e.g. Newspaper advert Belfast Telegraph National Inclusion of AND logo e.g. Radio U105 National Mention on Support of AND e.g. Billboards AND, Belfast Inclusion of AND logo