0: No Presence in 1: Yes, but it is not social 4 integrated networks, like in the Facebook and website. Google+ 2: Yes Presence in 0: No specialised 1: Yes, but it is not 5 social integrated networks, like in the TripAdvisor and website. Minube. 2: Yes 0: No Presence in 1: Yes, but social it is not 6 networks like integrated Instagram, in the Flickr, Pinterest. website. 2: Yes 0: No Presence in 1: Yes, but video-based it is not 7 social networks integrated like YouTube in the and Vimeo. website. 2: Yes 0: No 1: Yes, but Integration of only basic contents data 8 published on (number of social networks users or and social media. comments, etc.) 2: Yes 0: No Tools for sharing 1: Yes, but the website’s not through contents on the major 9 social networks networks/social (AIMC, media. 2015) 2: Yes
4 Presence in social networks, like Facebook and Google+ 0: No 1: Yes, but it is not integrated in the website. 2: Yes 5 Presence in specialised social networks, like TripAdvisor and Minube. 0: No 1: Yes, but it is not integrated in the website. 2: Yes 6 Presence in social networks like Instagram, Flickr, Pinterest. 0: No 1: Yes, but it is not integrated in the website. 2: Yes 7 Presence in video-based social networks like YouTube and Vimeo. 0: No 1: Yes, but it is not integrated in the website. 2: Yes 8 Integration of contents published on social networks and social media. 0: No 1: Yes, but only basic data (number of users or comments, etc.) 2: Yes 9 Tools for sharing the website’s contents on social networks/social media. 0: No 1: Yes, but not through the major networks (AIMC, 2015) 2: Yes