Updated 21 August 2018 – 2018 SCHEDULE OF EVENTS Day 1 - Tuesday, 28 August 2018 9.00 am onwards Trade Show & Convention Registration 10.15 am - 6.30 pm Trade Show Trailers between the presentation slots The convention theatre is equipped with: Technology Partner Christie Digital – Sound & Integration Partner GM Audio – Server & Content Partner Qube Cinema – Screen Partner Galalite Screens – 3D Partner - Xpand Digital Stage Seating Partner Pen Workers – 10.15 am - 11.00 am Big Cine Expo 2018 Inaugural Ceremony 11.00 am 11.20 pm CAFÉ BREAK – Partnered by Pulz Electronics 11.20 am 12.05 pm Changing Trends in Cinema and Entertainment Marketing – The entertainment industry is projected to be more than US$ 62.2 billion by FY25. Over 1200 films are released every year in India and the marketers look for innovative ways to draw the audience to the theatres. New media is being extensively used to market films. Movie websites, social media, mobile and other tools are new media tools used for increasing revenues. Concession sales are crucial to a movie theatre for it to survive and remain profitable. Concession profits contribute a major percentage of a theatre’s profits and a solid concessions strategy ensures long term business success. This panel discussion will look at how Indian cinema is marketing films, concessions and other aspects compared to that of the global film marketing. What are our strengths and weaknesses? Past, present and the way forward. How has the coming of digital content changed or will change the scenario. Listen to the experts as they share new trends, analysis and anecdotes. Panelists: Rahul Puri Managing Director, Mukta A2 Cinemas – Devang Sampat Director, Strategic Initiatives, Cinepolis – Dharmesh Vice President & Head Marketing, PVR Group – Mohan Umrotkar CEO, Carnival Cinemas – Vikas Suri Director, Kitchnrama Food Service Equipment – Moderator: Saurabh Varma CMO, Inox Leisure – 12.15 pm 1.00 pm Fox Star Studios Product Presentation – WATCH THE EXCLUSIVE SPECIAL FOOTAGE OF The Predator Produced by John Davis Directed by Shane Black
Updated – 21 August 2018 2018 SCHEDULE OF EVENTS Day 1 - Tuesday, 28 August 2018 9.00 am onwards Trade Show & Convention Registration 10.15 am - 6.30 pm Trade Show Trailers between the presentation slots The convention theatre is equipped with: Technology Partner – Christie Digital Sound & Integration Partner – GM Audio Server & Content Partner – Qube Cinema Screen Partner – Galalite Screens 3D Partner - Xpand Digital Stage Seating Partner – Pen Workers 10.15 am - 11.00 am Big Cine Expo 2018 Inaugural Ceremony 11.00 am – 11.20 pm CAFÉ BREAK Partnered by Pulz Electronics 11.20 am – 12.05 pm Changing Trends in Cinema and Entertainment Marketing The entertainment industry is projected to be more than US$ 62.2 billion by FY25. Over 1200 films are released every year in India and the marketers look for innovative ways to draw the audience to the theatres. New media is being extensively used to market films. Movie websites, social media, mobile and other tools are new media tools used for increasing revenues. Concession sales are crucial to a movie theatre for it to survive and remain profitable. Concession profits contribute a major percentage of a theatre’s profits and a solid concessions strategy ensures long term business success. This panel discussion will look at how Indian cinema is marketing films, concessions and other aspects compared to that of the global film marketing. What are our strengths and weaknesses? Past, present and the way forward. How has the coming of digital content changed or will change the scenario. Listen to the experts as they share new trends, analysis and anecdotes. Panelists: Rahul Puri – Managing Director, Mukta A2 Cinemas Devang Sampat – Director, Strategic Initiatives, Cinepolis Dharmesh – Vice President & Head Marketing, PVR Group Mohan Umrotkar – CEO, Carnival Cinemas Vikas Suri – Director, Kitchnrama Food Service Equipment Moderator: Saurabh Varma – CMO, Inox Leisure 12.15 pm – 1.00 pm Fox Star Studios Product Presentation WATCH THE EXCLUSIVE SPECIAL FOOTAGE OF The Predator Produced by John Davis Directed by Shane Black