6 objective” aims for higher market share? “pricing a. financial b. marketing c. strategic d. societal e. none of the above 7 of the following is an of product and brand strategy”? “element a. futures and benefits b. quality and decisions c. packaging and labeling d. brand reputation pyramid e. none of the above 8 Growth direction strategies are based on which two variables? a. products and management b. products and markets c. planning and management d. planning and marketing e. none of the above 9 of the following are considerations” for channel strategy? “external a. directors b. marketing c. intermediaries d. media e. none of the above 10 The value chain link associated with raw material processing is ____ a. servicers b. superiors c. supporters d. surveyors e. none of the above 11 Which of the following are considerations” for channel strategy? “internal a. control b. media c. directors d. reinforcement e. none of the above 12 Which of the following New Product Development stages includes targeting”? “plan a. compensation b. business analysis c. market testing d. combination e. none of the above 13 PR objective aims to public misperceptions”? “correct a. communicating values and information b. manage image c. conflict resolution d. community collaboration e. none of the above
6 “pricing objective” aims for higher market share? a. financial b. marketing c. strategic d. societal e. none of the above 7 of the following is an “element of product and brand strategy”? a. futures and benefits b. quality and decisions c. packaging and labeling d. brand reputation pyramid e. none of the above 8 Growth direction strategies are based on which two variables? a. products and management b. products and markets c. planning and management d. planning and marketing e. none of the above 9 of the following are “external considerations” for channel strategy? a. directors b. marketing c. intermediaries d. media e. none of the above 10 The value chain link associated with raw material processing is ____ a. servicers b. superiors c. supporters d. surveyors e. none of the above 11 Which of the following are “internal considerations” for channel strategy? a. control b. media c. directors d. reinforcement e. none of the above 12 Which of the following New Product Development stages includes “plan targeting”? a. compensation b. business analysis c. market testing d. combination e. none of the above 13 PR objective aims to “correct public misperceptions”? a. communicating values and information b. manage image c. conflict resolution d. community collaboration e. none of the above