Routledge, 1990 General Information Course name Gender in the Media: The ECTS 3 Media, Gender and Credits Consumerism Semester summer Aims Students will be provided with critical interdisciplinary approach to explore an understanding of gender representations in consumerism. Analytical approach with comparative cultural and gender analysis will provide students to explore the construction of gender identities in media, focusing on advertising through variety of print and texts. This course observes consumers as active creators of meaning in globalization and glocalization through discourse analysis with past and contemporary references in modernity and postmodernity. Contents The Consumer Society and Consumer Culture Theory Semiotics, Myth, Gender and Consumer Culture Analyzing Print Advertisements and Television Commercials Gender Identities and Consumerism Taste Representations, Consumerism and Commodities Body, Sexuality and Advertising Beauty Gender, Consumerism and Happiness Gender and Consumer Spaces Mass Consumption, Gender, Identities and the American Dream Evaluation Attendance is compulsory. Continuous assessment: Active participation: Students should come to class prepared. participation and discussions are based on assigned readings and tasks. Response Papers: 20% Exam: 30% Final Paper: 50% Bibliography Blanke, David. Sowing the American Dream. Ohio: Ohio University Press, 2000. page: 88 Print. Butler, Judith. Gender Trouble. New York: Routledge, 2010. Print. Carter, Cynthia and Linda Steiner eds. Critical Readings: Media and Gender. Berkshire: Open University Press, 2004. Print. Dittmar, Helga. Consumer Culture, Identity and Well-Being. The Search for the “Good Life” and the “Body Perfect”. New York: Psychology Press- Taylor and Francis Group, 2008. Print. Featherstone, Mike. Consumer Culture and Postmodernism. 2nd ed. London: Sage, 2007. Print. Fisk, John. Television Culture. 2nd ed. Oxon: Routledge, 2011. Foucault, Michel. The Use of Pleasure: The History of Sexuality, Vol. II, translated by Robert Hurley. New York: Pantheon,1985 [1984]. Print. Foucault, Michel. The Care of the Self: The History of Sexuality, Vol. III, translated by Robert Hurley.New York: Pantheon.1986 [1984]. Print.
Routledge, 1990 General Information Course name Gender in the Media: The Media, Gender and Consumerism ECTS Credits 3 Semester summer Aims Students will be provided with critical interdisciplinary approach to explore an understanding of gender representations in consumerism. Analytical approach with comparative cultural and gender analysis will provide students to explore the construction of gender identities in media, focusing on advertising through variety of print and texts. This course observes consumers as active creators of meaning in globalization and glocalization through discourse analysis with past and contemporary references in modernity and postmodernity. Contents The Consumer Society and Consumer Culture Theory Semiotics, Myth, Gender and Consumer Culture Analyzing Print Advertisements and Television Commercials Gender Identities and Consumerism Taste Representations, Consumerism and Commodities Body, Sexuality and Advertising Beauty Gender, Consumerism and Happiness Gender and Consumer Spaces Mass Consumption, Gender, Identities and the American Dream Evaluation Attendance is compulsory. Continuous assessment: Active participation: Students should come to class prepared. participation and discussions are based on assigned readings and tasks. Response Papers: 20% Exam: 30% Final Paper: 50% Bibliography Blanke, David. Sowing the American Dream. Ohio: Ohio University Press, 2000. page: 88 Print. Butler, Judith. Gender Trouble. New York: Routledge, 2010. Print. Carter, Cynthia and Linda Steiner eds. Critical Readings: Media and Gender. Berkshire: Open University Press, 2004. Print. Dittmar, Helga. Consumer Culture, Identity and Well-Being. The Search for the “Good Life” and the “Body Perfect”. New York: Psychology Press- Taylor and Francis Group, 2008. Print. Featherstone, Mike. Consumer Culture and Postmodernism. 2nd ed. London: Sage, 2007. Print. Fisk, John. Television Culture. 2nd ed. Oxon: Routledge, 2011. Foucault, Michel. The Use of Pleasure: The History of Sexuality, Vol. II, translated by Robert Hurley. New York: Pantheon,1985 [1984]. Print. Foucault, Michel. The Care of the Self: The History of Sexuality, Vol. III, translated by Robert Hurley.New York: Pantheon.1986 [1984]. Print.