3) The student knows the legalities, ethical implications, and risks associated with social media marketing. The student is expected The focus of this unit is to provide students with to: the knowledge to seek appropriate legal advice (A) apply legal boundaries and concepts affecting social and identify the areas that they need to address media; when engaged in Social Media Marketing. (B) analyze ethical guidelines and codes of ethics to explain Students will be able to display a broad how or why they are important to social media understanding of risks associated to social media as well as legal boundaries. A guest speaker from organizations; the legal field would add real life value to this (C) identify risk factors associated with social media unit. Analyzing case studies connected with marketing; social media would be a nice addition as well. (D) explain the concept of real-time marketing; and (E) discuss the ramifications of real-time marketing. (4) The student knows how to critically evaluate social media and digital marketing tools. The student is expected to: (A) evaluate and understand how social media has influenced the function of marketing; (B) evaluate and understand how social media has evolved and influenced the way people communicate; (C) analyze and evaluate the influence of social media on individuals and how individuals influence social media; and (D) identify potential risks, advantages, and limitations of digital marketing tools.
The focus of this unit is to provide students with the knowledge to seek appropriate legal advice and identify the areas that they need to address when engaged in Social Media Marketing. Students will be able to display a broad understanding of risks associated to social media as well as legal boundaries. A guest speaker from the legal field would add real life value to this unit. Analyzing case studies connected with social media would be a nice addition as well. 3) The student knows the legalities, ethical implications, and risks associated with social media marketing. The student is expected to: (A) apply legal boundaries and concepts affecting social media; (B) analyze ethical guidelines and codes of ethics to explain how or why they are important to social media organizations; (C) identify risk factors associated with social media marketing; (D) explain the concept of real-time marketing; and (E) discuss the ramifications of real-time marketing. (4) The student knows how to critically evaluate social media and digital marketing tools. The student is expected to: (A) evaluate and understand how social media has influenced the function of marketing; (B) evaluate and understand how social media has evolved and influenced the way people communicate; (C) analyze and evaluate the influence of social media on individuals and how individuals influence social media; and (D) identify potential risks, advantages, and limitations of digital marketing tools.