CHAPTER 7: Potato, corn and extruded snacks Summary Table of Category: Potato, corn and extruded snacks Timeframe Datasets Segment Definition Product examples Targets for Action used Cereal grains (e.g. wheat, corn, maize kernels) used to Corn-based snacks Average sodium make a dough, (e.g. Doritos, CCs) target of Cereal-based which is then and wholegrain 550mg/100g AND Snacks sheeted to thin, snacks (e.g. Grain maximum target uniform dimensions Waves). of 700mg/100g and cut to form the snack and fried Thin potato slices Average sodium that are generally target of Thick-cut, thin-cut, deep fried, and then 550mg/100g AND Potato Chips crinkle-cut, sticks, flavoured using e.g. deli-style, Pringles maximum target salts, seasonings, of 800mg/100g herbs or spices Starch-rich materials (e.g. corn, maize, Baseline - Average sodium wheat, rice, potato May 2012 Cheese Puffs, Bacon target of flour) that are Extruded Balls, Twisties, 950mg/100g AND transformed into hot Dec 2012 – Snacks Burger Rings, melt fluids and then Dec 2015 Oct 2015 maximum target Cheezels expanded or puffed of 1250mg/100g via an extruder to form a snack See examples for Potato Chips (as Average sodium All products in this there are no salt & target of Salt & Vinegar category that are vinegar-flavoured 850mg/100g AND Products salt & vinegar extruded snacks or maximum target flavoured cereal-based of 1100mg/100g snacks)
CHAPTER 7: Potato, corn and extruded snacks Summary Table of Category: Potato, corn and extruded snacks Segment Definition Product examples Targets Timeframe for Action Datasets used Cereal-based Snacks Cereal grains (e.g. wheat, corn, maize kernels) used to make a dough, which is then sheeted to thin, uniform dimensions and cut to form the snack and fried Corn-based snacks (e.g. Doritos, CCs) and wholegrain snacks (e.g. Grain Waves). Average sodium target of 550mg/100g AND maximum target of 700mg/100g Potato Chips Thin potato slices that are generally deep fried, and then flavoured using e.g. salts, seasonings, herbs or spices Thick-cut, thin-cut, crinkle-cut, sticks, deli-style, Pringles Average sodium target of 550mg/100g AND maximum target of 800mg/100g Dec 2012 – Dec 2015 Baseline - May 2012 Oct 2015 Extruded Snacks Starch-rich materials (e.g. corn, maize, wheat, rice, potato flour) that are transformed into hot melt fluids and then expanded or puffed via an extruder to form a snack Cheese Puffs, Bacon Balls, Twisties, Burger Rings, Cheezels Average sodium target of 950mg/100g AND maximum target of 1250mg/100g Salt & Vinegar Products All products in this category that are salt & vinegar flavoured See examples for Potato Chips (as there are no salt & vinegar-flavoured extruded snacks or cereal-based snacks) Average sodium target of 850mg/100g AND maximum target of 1100mg/100g