CH 13 Module 5 Supply Chain Management: Case Discussion Module 5 – Definition of terms Quiz Chapter 13 Internal and external supply chain Quiz Chapters 14 & 15 Key processes Quiz Chapter 16 Key functional areas New technology and emerging trends CH 14 & CH 15 Marketing Channels and Retailing: Marketing channels and channel intermediaries Common channel and strategies Channel relationship types and roles Importance of the retailer within the channel Types of retailers Developing a retail marketing strategy Roles of CRM and customer data Trends in retail and channel management CH 16 Marketing Communications: Promotion in the marketing mix Communication process Goals and tasks of promotion Elements of promotional mix AIDA concept Integrated marketing communications Factors that affect the promotional mix Module 6 CH 17 Write Experience Module 6 – Advertising, Public Relations, and Sales Quiz Chapter 17 Promotion: Quiz Chapter 18 Effects of advertising on market share and Quiz Chapter 19 consumers Major types of advertising Creative decisions Media evaluation and selection techniques Public relations in the promotional mix Sales promotion CH 18 Personal Selling and Sales Management: Personal selling Relationship selling and traditional selling Customer relationship management Selling process Functions of sales management MODULE TOPIC ASSIGNMENTS
Module 5 CH 13 Supply Chain Management: Definition of terms Internal and external supply chain Key processes Key functional areas New technology and emerging trends CH 14 & CH 15 Marketing Channels and Retailing: Marketing channels and channel intermediaries Common channel and strategies Channel relationship types and roles Importance of the retailer within the channel Types of retailers Developing a retail marketing strategy Roles of CRM and customer data Trends in retail and channel management CH 16 Marketing Communications: Promotion in the marketing mix Communication process Goals and tasks of promotion Elements of promotional mix AIDA concept Integrated marketing communications Factors that affect the promotional mix Case Discussion – Module 5 Quiz Chapter 13 Quiz Chapters 14 & 15 Quiz Chapter 16 Module 6 CH 17 Advertising, Public Relations, and Sales Promotion: Effects of advertising on market share and consumers Major types of advertising Creative decisions Media evaluation and selection techniques Public relations in the promotional mix Sales promotion CH 18 Personal Selling and Sales Management: Personal selling Relationship selling and traditional selling Customer relationship management Selling process Functions of sales management Write Experience – Module 6 Quiz Chapter 17 Quiz Chapter 18 Quiz Chapter 19 MODULE TOPIC ASSIGNMENTS