customers’ financial group to 25% bankers to sell mutual needs) of Wells funds. Fargo’s profit. (2) Going for Number of Increase Offer packages of “gr-eight”! (cross-sell) products per average to 8. products that save customer customers time and money. For example, the Homebuyers’ Package offers new mortgage customers a package of banking products that can save customers up to $340 per year. (3) Commercial bank of Number of Have more Foster customer-focused choice active online lead culture and attitudes; relationships provide training to than any other relationship managers in corporate competitor in specific target industries customers; every market (e.g., service, beverage, number of active we serve. agribusiness, online small technology, healthcare, business government, and customers; 100% environmental). Retention rate for high-value customers (4) Doing it right for the Proportion of Cut proportion Foster customer-focused customer (be advocates customers lost in half (to 1 in culture and attitudes. for customers) per year 10). (5) Banking with a Percent of 100% Initiative to migrate mortgage mortgage and mortgage and home-equity between customers to customers in banking become Wells Fargo Wells Fargo’s customers and banking customers. banking states mortgage/ who bank with home-equity Wells Fargo, and customers vice versa (6) Wells Fargo cards in Percent of bank 100% for each Cross-selling initiative every Wells Fargo customers who type of card to existing banking wallet have a credit
customers’ financial needs) group to 25% of Wells Fargo’s profit. bankers to sell mutual funds. (2) Going for “gr-eight”! (cross-sell) Number of products per customer Increase average to 8. Offer packages of products that save customers time and money. For example, the Homebuyers’ Package offers new mortgage customers a package of banking products that can save customers up to $340 per year. (3) Commercial bank of choice Number of active online corporate customers; number of active online small business customers; Retention rate for high-value customers Have more lead relationships than any other competitor in every market we serve. 100% Foster customer-focused culture and attitudes; provide training to relationship managers in specific target industries (e.g., service, beverage, agribusiness, technology, healthcare, government, and environmental). (4) Doing it right for the customer (be advocates for customers) Proportion of customers lost per year Cut proportion in half (to 1 in 10). Foster customer-focused culture and attitudes. (5) Banking with a mortgage Percent of mortgage and home-equity customers in Wells Fargo’s banking states who bank with Wells Fargo, and vice versa 100% between banking customers and mortgage/ home-equity customers Initiative to migrate mortgage and customers to become Wells Fargo banking customers. (6) Wells Fargo cards in every Wells Fargo wallet Percent of bank customers who have a credit 100% for each type of card Cross-selling initiative to existing banking