Since no-one who hopes to get rich through business can afford to neglect Earth God, many people honor the deity with offerings of meat and fruit on the second and sixteenth days of every lunar month, while in any procession of popular deities, Earth Lord is the one handing out ingot-shaped candies as he goes. Much loved by the business community, he is effectively its God of Wealth.
神明遊行隊伍中的土地公神邊走邊發元寶糖果，土地公儼然是工商社會裡人見人愛的財神爺。