Design is the mechanism by which Taiwanese businesses are transitioning from a manufacturing-driven business model to a brand-driven model. But local companies are still unclear on how to use design to build their brands 'value.
設計是台灣企業由生產導向走向品牌思維的橋樑與媒介，但對於如何利用設計來創造品牌價值，台灣企業仍很陌生。