Internet entrepreneurs are naturally on the lookout for ways to make money over the Internet. A survey early last year by the Market Intelligence Center of the ROC's Institute for Information Industry showed that in 1997 Taiwan's Internet advertising market was worth around NT $ 35 million; this was predicted to grow to NT $ 100 million in 1998.
資策會市場情報中心去年初的調查指出，一九九七年我國網路廣告的市場規模約有三千五百萬元，九八年預計成長到一億元。