If a one-way medium such as television can bring about a frenzy of book sales, then the two-way nature of the Internet should be able to give rise to an entirely new way of selling books.
如果說單向鼓吹式的電視可以造成書籍熱賣，那麼網路的雙向互動特質，就更有可能培養出一個全新的讀書社群。