Last year, both domestic and international franchise brands such as Senseio Bookstore and Barista Coffee encountered crisis situations, which caused many potential franchisees to step back and adopt a wait-and-see attitude.
去年新學友書店、西雅圖極品咖啡等本土與外商連鎖品牌一度驚傳危機，使得不少有意加入者退而採取觀望態度。