What they're trying to do is to drive all their competitors out of business, and when they have control, then they will make back their money. Hai Pa Wang Seafood Restaurant, which for a time was all the rage in Shanghai for its "all you can eat" buffet, had a similar experience.
而曾經以「吃到飽」風靡上海的台灣海霸王餐廳也有相同際遇。