Businesses in the past rather expected that their support for the arts would directly spur sales, such as the firm whose support for the Cloud Gate Dance Ensemble was conditioned on the troupe filming a commercial for it. "That was like asking them to prostitute themselves.
過去企業多希望贊助藝術能直接促進銷售，就像國內曾有企業願意支持雲門舞集，但條件之一是要雲門為該公司拍一支廣告片。