The advertisements from this era were beginning to have an idea about creativity, but as they were in the early period they were still groping around a bit, and advertising creative work consisted largely of slogans that were easy to understand and remember.
此時的廣告初有創作概念，但仍在草創摸索狀態，以發明易記易懂的口號來強化商品印象的手法為主。