Hsu Li-ling gave the better sites to local designers, a strategy markedly different from that of the main department stores who at that time gave such space to those manufacturers with the best track records. This gave the Sesame Store, and its successor the Sunrise Department Store, a distinctive style of its own.
徐莉玲將公司裡較好的櫃位提供給本土設計師，和當時主要百貨公司將好櫃位提供給高業績廠商的作法截然不同，不過卻為芝麻百貨和後來的中興百貨建立起特色。