While academia continues to dispute the question of whether sports marketing as a field of study warrants its own independent university departments, it is an unchallenged fact that the sports marketing industry is red hot both in Taiwan and abroad.
儘管學界仍有爭議，認為運動行銷不是獨立的學術領域，國內外運動行銷市場火熱則是不爭的事實。