A number of other coffee shop chains also joined the fray around the same time, so that people in the business could not help worrying that Taiwan's market, previously led by Japanese-style chains, was about to be subjected to a cutthroat zero-sum struggle for domination.
由於同時期陸續有多家咖啡連鎖公司先後加入戰局，讓業界不免憂心，原先以日系咖啡連鎖為主的台灣市場將展開一場血淋淋的零和割喉戰。