By the end of the decade a distinct genre of hard rock was emerging with bands like Led Zeppelin, who mixed the music of early rock bands with a more hard-edged form of blues rock and acid rock on their first two albums Led Zeppelin (1969) and Led Zeppelin II (1969), and Deep Purple, who began as a progressive rock group but achieved their commercial breakthrough with their fourth and distinctively heavier album, In Rock (1970).
What was the title of Deep Purple's hard rock 1970 album?
In Rock