" Regis McKenna called the ad "more successful than the Mac itself." "1984" used an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) as a means of saving humanity from the "conformity" of IBM's attempts to dominate the computer industry.
What did Regis McKenna call the "1984" ad that was aired during the Super Bowl?
"more successful than the Mac itself."