The editor, Larry Lamb, was originally from a Labour background, with a socialist upbringing while his temporary replacement Bernard Shrimsley (1972–75) was a middle-class uncommitted Conservative. An extensive advertising campaign on the ITV network in this period, voiced by actor Christopher Timothy, may have helped The Sun to overtake the Daily Mirror's circulation in 1978.
What was Shrimsley's political background?
middle-class uncommitted Conservative.