Sky's monopoly was broken from August 2006 when Setanta Sports was awarded rights to show two out of the six packages of matches available. This occurred following an insistence by the European Commission that exclusive rights should not be sold to one television company.
What happened to Sky's agreement in 2006.
Sky's monopoly was broken from August 2006 when Setanta Sports was awarded rights to show two out of the six packages of matches available.