<s>[INST] Following a series of errors, CompuSoft, the company producing the popular personal computer CompuPal, has found itself in a serious financial crisis. To make matters worse, the company's main competitor, HardSoft, has just introduced a new computer, the HardMax, which is faster and has more features than the CompuPal. In order to counter the HardMax and restore the company's financial health, CompuSoft's management has decided to launch a major advertising campaign and to cut the price of the CompuPal by 15 percent.
Increasing the advertising budget and cutting the price of the CompuPal will undoubtedly lead to significant short-term costs for CompuSoft. In the long term, however, these actions are likely to bring about ---.
Which of the following best completes the sentence above?[/INST]