Riding strongly on a multitude of next-generation technologies such as LTE/4G, mobile broadband has effectively penetrated several global markets. While a market like North America is heavily inundated with next-generation wireless services, other key markets like Europe also have registered notable progress in this direction. Although LTE tariffs around the world vary according to region and country, large buckets and tiered pricing plans are the dominant pricing model. As a result, operators are beginning to devise new ways of transitioning to LTE without continuing to offer burdensome unlimited tariffs. Operators are finding that the move to LTE without flat rates can be achieved with positive results. However, abolishing flat rate data tariffs in highly competitive markets is not always commercially feasible and can create tension between the short-term and long-term management of pricing. South Korean operators have recently reinstated "unlimited" tariffs for LTE. For many of them, tariffs that are marketed as "unlimited" are not unlimited at all.
LTE (Long Term Evolution) LTE-A (LTE-Advanced) VoLTE (Voice over LTE) Pricing Strategies Shared Data Plans Unlimited Data Plans Tiered Data Plans Bundled Data Plans Average Revenue Per User ARPU Churn Rate Market Share