In the evolution of marketing methodology, technology has played an important role, also has made a significant contribution for recent years. In this article, we apply the POST steps for selection of technology from the perspectives of people, object and strategy. Then we introduce the hence built marketing support system, the Value Added Customer Behavior Analysis System (VCAS). We present the functionalities as well as the details of its automation infrastructure. Finally we propose some insights about the functional extension of this system in the future.
VCAS