For expanding an opportunity of Customer Relationship Marketing (CRM), we will develop an Integrated Messaging Marketing Operational System (IMMOS) to promote the usage of Short Message Service and Multimedia Messaging Service. IMMOS contains five types of activity that are mobile message online displaying, short message vote, two-way short message, coupon downloading, and short message puzzle. According to their characteristics, we design various activity ow template respectively. It helps staff to establish marketing activity more quickly and easily. A privilege control mechanism also been developed to help system management more exibly. Finally, we provide a SMS-based lottery functionality that attracts more consumers to attend activity, and a customer collection mechanism to make a market segmentation.