Customer segmentation provides an effective and efficient way to discover insights of customer characteristics and behavioral preferences. In order to enhance customer-oriented relationship management, and to focus on the dynamically changing marketplace, we built a customer segmentation model with two layers. For the first layer, the initial clusters are built by experts according to customers' contribution. For the second layer, using clustering analysis to build homogeneous customer clusters within each initial cluster. We then integrate the 2-layered model with data warehouse, and provide a more systematic and practical way for customer relationship management.
Customer Segmentation Data Mining Clustering Analysis