Along with the Internet technology development and the Web 2.0 times coming, Internet has already become one important part of daily life for people. The global average hours of each month accesses the Internet reached to 31.3 hours. Amount of data is quickly increasing with the increasingly access hours, but simultaneously also provide a contact plane to understand thoroughly customer behavior and to catch the customer portfolio. But, Anonymous users or meaningless browsing behavior often cause large time spent on preprocessing data. Therefore, we need to design a well-defined, effectively operated system framework to handle all analyzing process and applications. Papers and researches in computer or even in marketing area are focused on providing a new or improved algorithm for some specific purpose or issue. We cannot find papers discussed generally and thoroughly the properties of Internet data and how to collect or use them. So, we try to consider both marketing and system aspects to introduce deeply Internet data and all related application.
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