与其说这些是代言，倒不如说是带货。以前找代言人是为了树立品牌形象，现在是为了促销，还要有量化的效果考核，所以厂商才越来越倾向于短期合约。尤其是在如今消费品种类繁多差异化并不大的情况下，只能靠这种方式来影响消费者一时的选择
Instead of speaking, it's bringing goods. Former spokespersons are looking for brand images, now for marketing, and for quantitative impact tests, so manufacturers are becoming more inclined to short-term contracts.