The introduction of the vins de pays , a classification produced under less stringent regulations than those of an AOC , opened up the Languedoc wine industry to the labeling of varietal wines and the blending of international varieties such as Cabernet Sauvignon , Merlot , Syrah and Chardonnay . Examples include Vin de pays d 'Oc , Vin de pays d 'Aude , Vin de pays de l 'Hérault , and Vin de Pays du Gard . Winemakers such as Guy Anderson , Thierry Boudinaud and E. & J. Gallo Winery capitalized on this new horizon , producing wines like FAT bastard and Red Bicyclette .