In terms of organizing self drive travel activities, this encompass various aspects including “board, lodging, transport, travel, shopping, entertainment”. Fragmentation is high, and upstream supply chain heavy. There is also significant randomness in tourist spending.
从组织自驾游活动来说，涵盖了“吃、住、行、游、购、娱”多个方面，碎片化程度高，上游供应链重，游客消费随机性大。