Unlike traditional hypermarkets and supermarkets, Hema Supermarket is, in the eyes of many consumers, a popular Internet store that is fun and has good food. Some intermediaries have even come up with the concept of “He district housing” (housing within a 3km radius of a Hema Supermarket).
区别于传统的大卖场、超市，盒马鲜生在很多消费者眼里是一家好玩好吃的“网红店”，甚至有中介机构打出了“盒区房”的概念。