From then on, “Double 11” has become a shopping festival created by Alibaba, and has grown and expanded from a domestic buyer-seller amusement to an inflow of global merchants. Nine years hence, and the more than RMB100 billion worth of transactions of Tmall’s “Double 11” is now more than 3200 times that of the first year, far outstripping that of “Black Friday”.
从此，“双11”就成为了阿里巴巴打造的购物狂欢节，从一开始的国内买家卖家自娱自乐，到现在全球商家的涌入，九年过去了，天猫“双11”千亿交易额已经是当年的3200多倍，令“黑色星期五”望尘莫及。