Wang Xinliang said that he has once encountered a case, in which the healthcare product sellers call the elderly either fathers or mothers on lecture sites, which made the elderly feel at home. However, it was actually an emotional marketing trick.
王新亮说，他接触过一个案例，买保健品的工作人员听课现场就喊爹喊妈，让老年人倍感亲切，但实际上是一种情感营销。