The airline was targeting travel agents , tour operators and travel management companies to raise awareness first before targeting consumers , he added .
The sentence is describing the airline's marketing strategy, targeting travel agents, tour operators, and travel management companies to raise awareness before targeting consumers. There is no negative sentiment indicated in the sentence, as it merely describes a business strategy. At the same time, there is no positive sentiment explicitly expressed, such as praise or satisfaction with the strategy. Therefore, the sentiment is determined to be neutral based on the absence of positive or negative connotations.
Analyze the sentence and determine if the sentiment of the sentence is neutral, positive or negative.

The airline was targeting travel agents , tour operators and travel management companies to raise awareness first before targeting consumers , he added .
user
The sentence is describing the airline's marketing strategy, targeting travel agents, tour operators, and travel management companies to raise awareness before targeting consumers. There is no negative sentiment indicated in the sentence, as it merely describes a business strategy. At the same time, there is no positive sentiment explicitly expressed, such as praise or satisfaction with the strategy. Therefore, the sentiment is determined to be neutral based on the absence of positive or negative connotations. Therefore, the sentiment of the sentence is neutral.
assistant