Competitive landscape is a business analysis which identifies direct or indirect competitors and at the same time, it permits the comprehension of their mission, vision, core values, niche market, strengths  and weaknesses.Business Dictionary. (2017). Competitive landscape. Retrieved from URL Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind-set which facilitates the creation of strategic competitiveness.Hitt, M., Ireland, R. & Hoskisson, R. (2011). Strategic Management: Competitiveness & Globalization. Retrieved from URL pp. 8-13 Due to the hypercompetition of the environment, the traditional sources of getting competitive advantage does not represent any more an effective strategy, as a result of the emergence of a global economy and technology. Consequently, this emergence should be analyzed in order to achieve competitive intelligence for developing a competitive analysis. The investment in the strategic management process is the foundation for the business stability because it helps to develop the fundamental basis of the business in order to be totally competitive inside the market. Global economy is one of the main aspects to consider before starting a competitive landscape profile, because it helps to understand the global economic activity where all the production factors such as people, knowledge, services, products move without limits.Business Dictionary. (2017). Global economy. Retrieved from URL This factor is constantly transforming inside the business environment which leads companies to analyze the market where they will compete. Even if it represents opportunities for the company, the differences in the legal, economic and political aspects between organizations from one country to other should be considered. The idea of a "global mindset" determines the acceptance of this organizational diversity in order to be prepare for challenges.Fenton-O'Creevy, M. (2013, September 2). The challenges of managing in a global economy. Retrieved from URL Competitive Landscape Profile Competitive Landscape Profile Achievement After companies consider the influence of global economy and technological changes during their strategic management process, they should focus on understanding the competitive landscape profile which is a comparative analysis of products from one company with the ones from another company, in order to understand the strengths and weaknesses. In order to evaluate each competitor , there should exist a strategic division according to their level of competitiveness.Entrepreneur. (2017). Competitive Analysis. Retrieved from URL It should be taken into consideration the Porter's Five Forces because according to its analysis, Michael Porter establishes that competition depends on 5 specific factors: potential new entrants, internal rivalry, suppliers, buyers and substitutes.Institute for Strategy and Competitiveness. (n.d.). The Five Forces. Retrieved from URL The unification of the analysis of the competition with the Porter's Five Forces will create a complete competitive profile which will provide a detailed guide to managers of the company , because it will identify the advantages that the company has over its rivals or on the contrary, it will also help to generate decisions and solutions to be applied in cases of similarities.The Bridgespan Group. (n.d.). Market Mapping and Landscape Analysis. Retrieved from URL In order to implement this competitive analysis , it has been divided in 3 steps: Firstly, the company should focus on an internal aspect of the company and also, on its competitors in order to comprehend the global aspect of competition. This step allows the company to analyzethrough internet the performance of the company and also, the general keywords.Schiller, M. (2013, May 23). Understanding your company's competitive landscape. Retrieved from URL Secondly, after understanding the general movements of the company, the analysis should be focused on the research of specific aspects that can be compared with the personal company , this information defines the management process, the decision making process and the organizational service. Finally, after collecting the general information and specifying some aspects, the analysis validates the veracity of the information found in the internet. It transforms itself from being an internet research into a personal investigation. In this aspect, companies use the technique of personal appointments with the competition in order to determine the real basis of competitive advantage.
Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths , and weaknesses.Business Dictionary. (2017). Competitive landscape. Retrieved from URL Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind-set which facilitates the creation of strategic competitiveness.Hitt, M., Ireland, R. & Hoskisson, R. (2011). Strategic Management: Competitiveness & Globalization. Retrieved from URL pp. 8-13 Due to the hypercompetition of the environment, the traditional sources of getting competitive advantage does not represent any more an effective strategy, as a result of the emergence of a global economy and technology. Consequently, this emergence is analyzed to develop intelligence for competitive analysis. Investment in strategic management is the foundation for business stability because it helps to develop the fundamental basis of the business and be competitive inside the market. Global economy is one of the main aspects to consider before starting a competitive landscape profile, because it helps to understand the global economic activity where all the production factors such as people, knowledge, services, products move without limits.Business Dictionary. (2017). Global economy. Retrieved from URL This factor is constantly transforming inside the business environment which leads companies to analyze the market where they compete. Even if it represents opportunities for the company, the differences in the legal, economic and political aspects between organizations from one country to other must be considered. The idea of a "global mindset" determines the acceptance of this organizational diversity in order to prepare for challenges.Fenton-O'Creevy, M. (2013, September 2). The challenges of managing in a global economy. Retrieved from URL Competitive Landscape Profile Competitive Landscape Profile Achievement After companies consider the influence of global economy and technological changes in the strategic management process, they focus on the competitive landscape profile — a comparative analysis of products between two companies— to understand the strengths and weaknesses. Evaluating each competitor requires a strategic division according to level of competitiveness.Entrepreneur. (2017). Competitive Analysis. Retrieved from URL Porter's Five Forces are considered because, according to that analysis, Michael Porter establishes that competition depends on five specific factors: potential new entrants, internal rivalry, suppliers, buyers and substitutes.Institute for Strategy and Competitiveness. (n.d.). The Five Forces. Retrieved from URL Unification of the analysis of the competition with the Porter's Five Forces creates a complete competitive profile which provides a detailed guide to company managers , because it identifies the company's advantages has over its —or, on the contrary, it helps generate decisions and solutions to apply in cases of similarities.The Bridgespan Group. (n.d.). Market Mapping and Landscape Analysis. Retrieved from URL This competitive analysis takes place in three steps: The company focuses on an internal aspect of the company and its competitors to comprehend the global aspect of competition. This helps the company analyze, through the Internet, company performance and also general keywords.Schiller, M. (2013, May 23). Understanding your company's competitive landscape. Retrieved from URL Secondly, after understanding the general movements of the company, the analysis focuses on the research of specific aspects to compare with the personal company . This information defines the management process, the decision making process and the organizational service. Finally, after collecting the general information and specifying some aspects, the analysis validates the veracity of the information found in the internet. It transforms itself from being an internet research into a personal investigation. In this aspect, companies use the technique of personal appointments with the competition to determine the real basis of competitive advantage.
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