On the one hand the discourse of the hegemonic political and economic field which has manipulated the social reality for years, and on the other hand the counter-hegemonic discourse of Jón Gnarr running up to the election.
Annars vegar ríkjandi orðræður sem hafa mótað íslenskt samfélag um árabil og hins vegar þær gagnorðræður sem birtast í andófi Jóns Gnarr.