The groups are resources/value, uncertainties, market, startup/early phase, future operations, and other social media background which were then split up into two subgroups because of the massive scope; entrepreneurial background and concept background.
Þemun eru auðlindir/virði, óvissuþættir, markaður, startup/byrjunarfasi, framtíðarrekstur, aðrir samfélagsmiðlar og bakgrunnur sem var skipt uppí tvö undirþemu vegna umfangs þeirra en það var bakgrunnur frumkvöðla og bakgrunnur hugmyndar.