When difference between sections in the questionnaire is viewed with regard to durables it becomes clear that consumers perceive the risk reduction function almost twice as important as the social status function.
Mikill munur reynist milli sviða spurningalistans út frá varanlegum neysluvörum þar sem neytendur virðast telja minni áhættu nánast tvöfalt mikilvægari heldur en félagslegan ávinning.