Conclusions: The competitive positioning of Icelandic e-commerce sites are good in many aspects, both when compared to traditional brick and mortar stores and to international competitors online.
Ályktanir: Samkeppnishæfni íslenskra netverslana er góð að mörgu leiti hér á landi hvort sem horft er til hefðbundinnar verslunar eða netverslana erlendis.