The ideology for slow is to reduce the pace of life, increase experience of the travel itself, as well as increase the environmental awareness of tourists, harness their relationship between locals, and to use local transport.
Hugmyndafræði yndisferðamennsku beinist að því að draga úr hraða lífsins, auka upplifun ferðalags og umhverfisvitund, virkja tengsl við heimamenn og nýta staðbundnar samgöngur.