The purpose of these work meetings was clear, it was usually part of regular strategy development process. Moreover, it was common that their purpose was to generate new ideas and solutions and reconsider existing strategy.
Markmið vinnufundanna voru skýr, tilefni vinnufunda var yfirleitt reglubundið stefnumótunarferli og algengt var að tilgangur þeirra væri að fá nýjar hugmyndir og endurskoða fyrirliggjandi stefnu.