The main purpose of this thesis is to provide the owner of the newly founded company Einn léttur ehf. a deep insight into the mindset of the consumers that would or have purchased a pop-up trailer.
Tilgangur ritgerðarinnar er að veita eigendum sprotafyrirtækisins, Eins létts ehf. djúpa innsýn í hugarheim neytenda þegar þeir festa kaup á fellihýsi.