When examining the relationship between the four intangible assets and the five different marketing capabilities a significant positive correlation was found between each of the four intangible assets and at least one of the marketing capabilities.
Þegar samband óefnislegu auðlindanna fjögurra og hinna fimm tegunda markaðslegrar færni var skoðað kom í ljós að allar óefnislegu auðlindirnar höfðu tengsl við einhverja tegund markaðslegrar færni.