Semi-structured interviews were conducted with nine graphic designers who worked on advertising campaigns for aid organizations and all advertising campaignes for aid organizations, which appeared in newspapers in Iceland from 1 November 2013 to 31 October 2014, were analyzed.
Tekin voru hálfstöðluð viðtöl við níu grafíska hönnuði sem unnið hafa auglýsingar fyrir hjálparsamtök og greindar voru auglýsingar sex hjálparsamtaka sem birtust í dagblöðum á Íslandi frá 1. nóvember 2013 til 31. október 2014.