The aim of this study is to increase marketing/advertising literacy of families, and too strengthen the knowledge of family therapists and others working on family issues regarding market-‐ powers and their influence on consumers and the families’ way of living.
Rannsóknarspurning ritgerðarinnar fjallar um markaðslæsi fjölskyldna, ástæður fyrir mikilvægi þess og hugmyndir að leiðum til að auka það.