Market segmentation is a key element in marketing and that is why this research took that into account and the results show that there are three target groups at the airport; older passengers, heavy users and medium users.
Því var framkvæmd markaðshlutun og hefur Reykjavíkurflugvöllur þrjá markhópa; eldri farþegar, stórnotendur og meðalnotendur.