It also showed that older people (thirty and over) were not comfortable with their personal information being used; and given the option they would choose random advertisements and with no personalized ads whatsoever to be included in their Facebook user experience.
Einnig var munur á viðhorfi þátttakenda eftir kyni en kvenfólk er með betra viðhorf en karlmenn sem mældust fremur neikvæðir.