The researcher spoke to founders of the firms, their children who are managers within the businesses and the researcher also spoke to managers who are neither related to the founder nor to anyone else in the family.
Rætt var við stofnendur fjölskyldufyrirtækja, afkvæmi þeirra sem gegna stjórnendahlutverkum innan þeirra og eins var rætt við stjórnendur sem tengjast stofnendum ekki fjölskylduböndum.