The nationalities were analyzed by Geerts Hofstede's cultural dimension and qualitative interviews were also taken with four tourism professionals. The study was based on the six-step model from Kotler and Keller, where the subject matter of the study was decided and a research plan was conducted.
Þjóðernin voru greind eftir menningarvíddum Geerts Hofstede og einnig voru tekin eigindleg viðtöl við fjóra fagaðila í ferðaþjónustu Rannsóknin var unnin út frá sex þrepa líkani Kotlers og Kellers þar sem viðfangsefni rannsóknar var ákveðið og rannsóknaráætlun gerð.