The questionnaire used was based on Srinivasan, Rangaswamy and Lilien‘s 2005 questionnaire which measures the antecedents and consequences of proactive marketing during a recession.
Notast var við spurningalista Srinivasan, Rangaswamy og Lilien sem mælir tengsl frumkvæðis í markaðsaðgerðum og árangurs í samdrætti.