The questionnaires goal was to measure managers attitude towards stakeholders, business objectives and their personal values and it included 34 questions, divided as follows: 1) the importance of stakeholders, 2) the importance of company objectives, 3) attitudes towards stakeholder groups 4) questions about personal values, and 5) background questions.
Spurningalisti mældi viðhorf stjórnenda til haghafa, mismunandi markmiða fyrirtækja og lífsgilda og innihélt 34 spurningar sem skiptust svo: 1) mikilvægi haghafahópa, 2) mikilvægi markmiða fyrirtækjareksturs, 3) spurningalisti um viðhorf til haghafahópa, 4) spurningar um lífsgildi og 5) bakgrunnsspurningar.