A theoretical framework discussing the terms ― place branding ‖, ― soft power ‖, and ― public diplomacy ‖ is presented to provide a foundation for the research of this thesis.
Rannsókn er byggð á fræðilegum ramma sem tengir saman hugtökin ― place branding ‖, ― soft power ‖ og ― public diplomacy ‖.