The research question was:“ The influence on the consumer purchase decision” This research took place over five-week period and was executed in Hagkaup, which is a supermarket in Iceland.
Rannsóknarspurning var: „Áhrifamáttur á kaupákvörðun neytenda“ Rannsóknin náði yfir fimm vikna tímabil og var framkvæmd í einni af verslunum Hagkaupa.