The study’s data was collected by means of a visitor survey conducted throughout the festival, where visitors were asked to answer questions about four of six quality dimensions: diversity, incrementality, flexibility and linkage with the tourism sector, as well as rate the programme’s overall quality and their overall experience.
Rannsóknin fór fram í formi spurningakönnunar meðan á hátíðinni stóð þar sem gestir voru beðnir um að svara spurningum um fjórar af víddunum sex: Fjölbreytileika, sveigjanleika, stíganda og tengingu dagskrárinnar við ferðamannageirann.