The survey is based on a questionnaire designed by Xie and Peng (2009) which revolved around aspects that build trustworthiness following negative publicity.
Rannsóknin byggir á spurningalista Xie og Peng (2009) sem snérist um þá þætti sem hafa áhrif á endurheimt trausts í kjölfari neikvæðar umfjöllunar.