A survey was conducted on the Internet, interviews with four people who work in advertising agencies, interview with the chairman of the Society of Icelandic Advertising Agencies (SIA) and a member of their Ethics Committee filter.
Gerð var spurningalistakönnun á netinu, tekin viðtöl við fjóra einstaklinga sem starfa á auglýsingastofum, viðtal við formann Sambands íslenskra auglýsingastofa (SÍA) og nefndarmann í siðanefnd SÍA.