The target group was on the one hand the parents of children who came to Iceland in the years 2015–2017, the children of these who already have attended the kindergarten for a while or were going to start soon; on the other hand the headmistresses of the kindergartens where the children were attending or were going to start in the autumn of 2017.
Markhópurinn var annars vegar foreldrar barna, sem komu til landsins árið 2015-2017, og börn þeirra sem höfðu verið í leikskóla um tíma eða mundu byrja á næstunni og hins vegar leikskólastjórar þeirra leikskóla sem þessi börn voru í eða mundu byrja í haustið 2017.