A regression analysis showed that the relationship between the intangible assets and performance was not significant when marketing capabilities were used as a mediator. Therefore it is 7 concluded that the relationship between the intangible assets and performance is indirect through marketing capabilities.
Aðhvarfsgreining leiddi í ljós að tengsl óefnislegu auðlindanna og árangurs hurfu þegar markaðsleg færni var sett inn sem miðlunarbreyta og því eru tengsl óefnislegra auðlinda við árangur óbein í gegnum markaðslega færni.