Specifically, ones stance, weather negative or positive, on the notion of advertising can lead to a biased assessment of targeted advertisements and can ultimately affect their consumer behavior and attitude towards a brand.
Viðhorfið leiðir svo af sér að mat þeirra á auglýsingunum hefur áhrif á kauphegðun neytanda sem og viðhorf þeirra til vörumerkisins.