The issues that those who are in favour of EU membership emphasize in the debate are more important to the voters who are in favour of joining the EU whereas the issues that are emphasized by those who are against EU membership are more important to those who are against joining the EU.
Þeir þættir, sem eru notaðir í málflutningi aðildarsinna, skipta þá meira máli sem eru hlynntir inngöngu í ESB en þeir þættir, sem gjarnan eru notaðir í málflutningi andstæðinga aðildar, skipta þá meira máli sem eru á móti aðild.