A survey was conducted on the expectations of travelers for Northern Lights tours, exploring various variables such as whether quality of darkness, importance of stories told by the guide and the importance of the competency of the tour guide affected their experience.
Leitað var svara um hvaða væntingar ferðafólk hefur til norðurljósaferða, hvort myrkurgæði, sögur og leiðsögn hafi áhrif á upplifun þeirra.