A questionnaire was sent via e-mail to the majority of all students of the University og Iceland where they were asked various questions about magazines and their use of them. The response rate was about seven percent.
Notast var við megindlega rannsóknaraðferð þar sem rafrænn spurningalisti var sendur á netföng meirihluta nemenda Háskóla Íslands og voru heimtur rúm sjö prósent.