The method of content analysis was based on a random sample of news and articles. The sample was 211 news and articles from 2011 where the three new banks, Íslandsbanki, Landsbanki and Arion banki were mentioned.
Innihaldsgreiningu var beitt á slembiúrtak frétta frá árinu 2011 þar sem minnst var á nýju bankana þrjá, Íslandsbanka, Landsbanka og Arion banka og var úrtakið 211 fréttir.