Following the increased popularity of Iceland as a location for nature based tourism, multiple researches have pointed to the fact that the increasing interest may stem from the unique and untouched wilderness areas of the country.
Auknar vinsældir Íslands sem áfangastaðar má samkvæmt mörgum rannsóknum rekja beint til áhuga ferðamanna á sérstæðri náttúru og ósnortnum víðernum landsins.