en: The definitions of target groups target groups were the same as ones used by The Boston Consulting Group (BCG) in the report: Northern Sights: The future of tourism in Iceland which was published in 2013.
is: Stuðst var við sömu skilgreiningar á markhópum og Boston Consulting Group (BCG) notaði í skýrslu sinni Northern Sights: The future of tourism in Iceland sem kom út árið 2013.