en: Three methods were used to estimate the situation of environmentally friendly cleaning products: first an environmental analysis was made, secondly the internal and external influences were analyzed, and thirdly SWOT analysis was made where strengths and weaknesses, besides external factors which are threats and opportunities were analyzed.
is: Til að meta stöðuna er gerð umhverfisgreining ásamt því að ytra og innra umhverfið er greint, einnig er gerð SVÓT greining þar sem settir eru fram styrkleikar og veikleikar, auk ytri þátta það er ógnanir og tækifæri.