the ngo tried to bring awareness to cancer through a social media campaign called 'happiness week', campaigns like their hashtag #yspreadhappiness attempt to generate awareness for the cause which had a reach of 60,000 people across india. it has also collaborated with well-known institutes such as iim indore, symbiosis institute of management studies (sims) and delhi university to carry out social awareness activities such as nukkad natak (street play). the group has its presence in delhi, mumbai, pune, chennai, bengaluru and kolkata as of january 2015.