when editing a piece, copy editors now have to consider multimedia aspects of the story. the inclusion of video, images, search engine optimization, and audio are just some of the components that are now created and included in digital publications by copy editors. digital journalism has created many new roles for a copy editor, such as editing on the web. digital editing now requires copy editors to become familiar with search engine optimization, understanding hypertext markup language, cascading style sheets, and rss feeds. in addition to web-based skills, contemporary copy editors must also obtain a larger skill set, having knowledge of and the ability to operate software such as adobe illustrator for generating graphics or adobe dreamweaver for designing web pages.