in addition to film, sednaoui has appeared in campaigns for chanel eyewear, giorgio armani and a roberto cavalli fragrance campaign in february 2012, shot by steven klein for print and johan renck for television. in december 2015 she collaborated with oscar-winning director paolo sorrentino on his campaign for missoni fragrance. before his death during february 2019, sednaoui served as a muse to karl lagerfeld.