cath kidston limited was registered with companies house, on 3 april 1993. in 2009, the company's profits jumped more than 60 percent from £2.9million to £4.6million. sales rose to £31.3m, compared with £19.3m the year before. this was partly due to new store openings. she sold most of her shares in the company in 2010. she sold them to private equity investors called ta associates. she kept some shares. she is the company's creative director.