wwe tough enough is a professional wrestling reality television program produced by world wrestling entertainment (wwe). participants trained professionally and competed for a contract with wwe. there were two winners each season for the first three competitions. they were aired on mtv. a fourth competition was held in 2004, with only a single winner, but was integrated into upn's "smackdown!". in october 2010, the usa network said they would revive "tough enough". the new series will begin airing on april 4, 2011.