in 2005, "men's health" spun off "women's health". the test-issue team was headed by bill stump, a former "men's health" editor who was then the head of rodale inc.'s new product development department, and included former director of new product development andréa mallard. within a year the circulation was at 750,000. "women's health" magazine is now published 10 times a year. in january 2009, michele promaulayko was named editor-in-chief of "women's health." in march 2008, "women's health" finished #1 on adweek's "10 under 50" hot list. the magazine was named #2 on advertising age's 2008 a list. "women's health" has a circulation of 1.1 million.