on october 30, 2017, "the new yorker" published a lengthy exposé on raymond sackler, who was the co-founder along with his brother mortimer sackler of purdue pharma, and the sackler family, that linked raymond and his older brother, arthur sackler's business acumen with the rise of direct pharmaceutical marketing and eventually to the rise of addiction to oxycontin. the article implies that the sackler family bears a moral responsibility for the opioid epidemic in the united states.