on november 18, 2012, he made his wwe debut at survivor series on november 18, 2012 along with roman reigns and seth rollins. ambrose, reigns and rollins attacked ryback during a triple threat match which also featured cm punk and john cena. their interferences caused a distraction and punk was able to pin cena to retain his wwe championship. the group of ambrose, reigns and rollins named themselves "the shield" and said they were going to fight against "injustice" in the wwe. the shield had their debut match at where they defeated ryback and team hell no (kane &amp; daniel bryan) in a tables, ladders, and chairs match.