the irvine bay regeneration company was set up in 2006, one of the second generation of scottish urcs. irvine is one of the five towns in the area, along with ardrossan, saltcoats, stevenston and kilwinning. major development projects in the irvine area include the redevelopment of irvine harbour, creating a residential area with the atmosphere of a scottish village. planning for a new golf course with a hotel and holiday resort is also well under way in the marine drive area, and the riverside business park will be revitalised to attract new business into the area. the bridgegate renovation project was completed in 2017.