the rise in popularity of the video sharing website youtube caused it to be a major carrier of bootleg recordings. its owner, google, believes that under the "safe harbor" rule of the digital millennium copyright act (dmca), it cannot be held responsible for content. that allows bootleg media to be hosted on it without any fear of a lawsuit. in 2010 youtube removed a 15-minute limit on videos. that allowed entire concerts to be uploaded by fans and bootleggers.