to spur pre-order sales, rockstar collaborated with several retail outlets to provide special edition versions of the game. the "special edition" includes a unique case packaging, a game map and unlock codes for additional content in the single-player and multiplayer modes. the publisher collaborated with sony to release a 500 gb playstation 3 console, which includes a copy of the game, a 30-day trial membership for the playstation plus service and a set of "grand theft auto v"-branded headphones. all game pre-orders granted the purchaser an access code for the in-game atomic blimp aircraft. gamestop held a promotional raffle with the chance to win a real-life bravado banshee sports car (the game's counterpart of the dodge viper). rockstar collaborated with west coast customs to build the vehicle.