the television station is based at prestige house in walthamstow, north east london. it broadcasts programmes in bengali, sylheti and a few in english. it is the first bangladeshi channel to broadcast content in the sylheti dialect, it has built up a loyal following among the bangladeshis in the united kingdom who the majority come from sylhet. since the launch of the channel in 2004, there has been bitter rivalry between channel s and bangla tv, with channel s gaining rights to broadcast the baishakhi mela. a survey in the uk found channel s was the most viewed bengali tv channel in the uk.