to unveil the cover art, rockstar contracted artists to paint a mural on a wall in manhattan on 31 march 2013, followed by the artwork's digital release on 2 april. it showed english model shelby welinder portraying a blonde beach-goer. three trailers were released on 26 april, each focusing on one of the protagonists. the songs "radio ga ga" by english band queen, "hood gone love it" by american rapper jay rock and "are you sure hank done it this way" by american musician waylon jennings are used in the michael, franklin and trevor trailers respectively.