live is extremely peaking and when you've got all these channels [sound] that are all doing different patterns, you've got go normalized [sound] steady stay load and then you've got these huge spikes and so you've got to be able to manage your own infrastructure [inaudible] cap [inaudible] and to your own boxes and you got the colors and you got the pop, you know, pops and all that stuff domestically internationally. &amp;gt;&amp;gt; but you need to be able to tap into the external scale that exists out there.