will success spoil rock hunter? is a 1957 movie. it stars jayne mansfield, tony randall, mickey hargitay, and groucho marx in a cameo appearance. it was produced and directed by frank tashlin. he also wrote the screenplay, using little more than the title and the character of rita marlowe from the broadway play of the same name by george axelrod. the play ran from 1955 to 1956. it also starred mansfield. the movie was a great success.