in 1946, the company built its first factory in bnei brak, producing noodles. seven years later, in 1953, upon a request by israel's first prime minister, david ben-gurion, the company added its staple "rice-substitute" product ptitim. in 1964, osem's snack factory was founded in holon, and the company's main product was created - the peanut butter-flavoured bamba. in 1970, the company started producing baked food in addition to introducing the bissli snacks, which come in several flavours such as falafel, mesquite, bbq, pizza, and onion. osem also produces soup powders which now markets msg-free versions of its soup mixes under a green label as opposed to the traditional red one.