after 1945 industry was attracted to the south bank of the humber, steadily transforming the landscape from rural to urban, though few workers at the new plants lived locally. this led to an increase in ridership and an increase in footfall at jackson street halt. it also coincided with and reinforced a rise in road use along corporation road itself, increasing the risk of conflicts and accidents. the tension between tram and rubber wheeled traffic is nowhere better shown than the famous "tram pinch" signs at the roadside.