back in america, the coca-cola company—led by robert woodruff—did not discourage this. the company sponsored the 1936 berlin olympics, which woodruff attended, and made banners featuring the coca-cola logo alongside the swastika. keith used a 10th anniversary party for coca-cola gmbh to order a mass sieg-heil (nazi salute) in honor of the dictator’s 50th birthday. he declared that this was “to commemorate our deepest admiration for our fuhrer.”