the rebranding preceded the first madonna concert, part of her mdna tour, in the arab region on 3 and 4 june 2012. du and think flash revamped the venue for madonna’s concert, including building up a new 23m x 54m stage and developing a complex pyrotechnic and lighting system. grass has been relaid, gravel removed, tarmac walkways laid down throughout the arena and a central public plaza area featuring merchandise, retail and entertainment has been installed.