early in 2009, the show's ratings increased. in july 2009, hal boedeker blogged that "the o'reilly factor" peaked at 3.1 million viewers which was an increase of 37% from the previous year. in september 2009, "the o'reilly factor" was the #1 cable news show for 106 consecutive weeks. in may 2014, "the o'reilly factor" still held this top position, but average monthly viewers were down to 2.1 million, with a median age of 72 years. in march 2015, "the o'reilly factor" remained at the number one spot on cable news ratings for its 60th consecutive quarter, experiencing 19% growth in viewership among individuals aged 25 to 54 years old.