the kitschies are governed by an advisory board of members and an award director, glen mehn. the kitschies were initially established in 2009 by the website pornokitsch.com. the kraken rum was the sponsor between 2010 and 2013. for 2014 and 2015, fallen london (a creation of uk game developer failbetter games), was the sponsor. the award did not run in 2016. from 2017 the sponsor is blackwell's bookshop.