on april 12, 2017, pjsc ukrposhta rebranded the company. to replace the winged envelope, a new logo was chosen for the mail horn, which is transformed into a geolocation icon - a pin. the new logo, according to the head of ukrposhta ihor smilianskyi, should reflect the positive changes in the company. the new brand concept was developed free of charge by the advertising agency saatchi &amp; saatchi.