the series is designed to promote the mascots. turner broadcasting system, the owner of cartoon network, spent us$750,000 to develop the series. cartoon network helped to coproduce the series because it won a competition held by the rio 2016 organizers to select a collaborator for the series. brand director beth lula said that the mascots "are one of the principal methods of engaging the public with the games. the cartoon will give them life, reinforcing the emotional link of the public with the event." the series is targeted towards children, but the show's staff said that adults will like it too too.