there are still a handful of teams that use somewhat distant locations at the fringes of their markets to promote their team. for instance, the buffalo bills moved their training camp from suny fredonia to saint john fisher college in suburban rochester; as a team representing one of the smallest cities in the nfl, the holding of training camp in the nearby city of rochester allows the bills to lay claim to a larger portion of upstate new york and thus take advantage of a market closer in size to other teams in the nfl (similar rationale was used for the bills' games in toronto, ontario, canada prior to 2014). the dallas cowboys have historically hosted their training camp in locales very distant from their home market, even before they were given the moniker "america's team" in the late 1970s. the cowboys have held their training camp at the river ridge playing fields in oxnard, california, a suburb of los angeles, off and on since 2004. despite the rams returning to southern california and the cowboys constructing a considerable multi-purpose facility in frisco, texas whose main lure is being the team's practice facility, the cowboys continue have held the early part of their training camp in oxnard annually since 2012.