bleu de chanel (literally translated as "chanel's blue" or "blue chanel") is a men's fragrance created by jacques polge for the french fashion brand chanel in 2010. it was the first men's fragrance released by the brand since allure homme sport in 2004, and their first men's masterbrand since égoïste was introduced in 1990. the original fragrance is an eau de toilette; the 2014 eau de parfum version was also created by jacques polge, and the 2018 parfum version was created by his son, olivier polge. french actor gaspard ulliel was chosen as the first ambassador for bleu de chanel in 2010 and remained as the face of the fragrance for twelve years, until his death in january 2022.