in 2016, matt bean became editor-in-chief. he hired creative director mike schnaidt to redesign the magazine with visual updates inspired by media, such as auto repair guides, hiking maps, and military field manuals, added "the exchange", "unfiltered", "field guide", and a column by tim ferriss. he introduced the digital franchise mh longform. in october 2017 "men's health" began the cross-platform series "the adventurist" in partnership with fitbit.