little trees (also called wunder baum, arbre magique and magic tree in the united kingdom until 2011) is a company that makes car fresheners shaped like evergreen trees. little trees is owned by car freshener corporation. little trees are usually hung from rear-view mirrors. they were invented in 1952 by julius samann, a jewish canadian who left germany to escape the nazis. little trees usually last a month before losing their smell. in november 2015, car freshener corporation made one hundred million usd a year. in 2022, it was making $84.5 million a year.