charles "chaz" bufe in his book "alcoholics anonymous: cult or cure?" (1997) broadly put the use of the cliché as "...thought-stopping phrases (that) include any use of the language, especially repeated phrases, to ward off forbidden thoughts." in describing his interactions with the alcoholics anonymous aid movement. author, show-host and doctor robert "bo" bennett described the term as a substitute for "...a person's actual position or argument with a distorted, exaggerated, or misrepresented version of the position of the argument." in his 2017 book "logically fallacious", along with a proposed logical form of the cliché; "person 1 makes claim y. claim y sounds catchy. therefore, claim y is true."