the arena has hosted many international musicians under the telecom’s entertainment platform du live! in addition to beyoncé, madonna, including the rolling stones, janet jackson, black sabbath, eric clapton, kylie minogue, shakira, linkin park, nickelback, eminem, rihanna, andrea bocelli, metallica, kanye west, sting, creamfields dance music festival featuring djs such as tiesto, david guetta and armin van buuren.<ref name="http://www.du.ae/en/dulive/default"></ref> furthermore, the du arena has also been the venue for the middle east's first kcon event featuring various k-pop artists such as bangtan boys, taeyeon of girls' generation, cho kyuhyun of super junior, monsta x, ailee, ss301, and spica last march 25, 2016.