on june 29, 2009 htc announced a three year sponsorship of the team beginning with the 2009 tour de france. the team's new name is "team columbia-htc." like the columbia sportswear sponsorship, the htc sponsorship includes both the men's and women's teams. the team enjoyed great success at the 2009 tour de france with mark cavendish winning 6 stages over the course of the 3 weeks. the most memorable of these was his victory on the champs-élysées in paris where he won by a huge margin; almost 30m, with his own lead out man, mark renshaw having enough time to come in 2nd with his arms raised. a documentary film called chasing legends was later released that covered the 2009 tour through the eyes of htc-columbia.