this festival is celebrated every year on the full moon day of hindu calendar month of ashadha. this festival is held at berhampur known as the silk city after a week of ratha yatra. it is to be believed that the traditional festival is around three centuries older. the toy fair is ritualistically attached to the oldest jagannath temple in the city (berhampur) located in khaspa street. according to the tradition, on the night the pedestal of idol of lord jagannath at this temple is decorated with earthen toys of different mythological characters. the good thing about the festival is that, it promotes the traditional toy makers of the area who make toys from clay, cow dung, wood, coir and papier-mâché.