there are many bengali entertainment programmes with bengali music, drama and shows, including sylheti drama which are produced in sylhet and some from east london. popular entertainment shows include ironniee (a programme interviewing notable music-songwriters), and music shows of folk, poetry by leading artists in the uk or bangladesh, these include sure sure alap, shudhu binodan, sur jolsha and matir sur. a new game show launched in february 2008, called 'win a car', offers people to win a mercedes c-class, which 'specifically targets the british bangladeshi community', and has been described as the first entertainment programme in a 'sylheti bangla way'. since 2005, it has gained the rights to broadcast the baishakhi mela annually. previously the rights were held by bangla tv, however its commitment to the community has attracted many local business and advertisement to channel s. in 2009, it was the joint media partner with bbc asian network, alongside the tower hamlets council.