when you're in growth mode, user experience gets weighted, like, right? &amp;gt;&amp;gt; you mean you're putting more focus on building up the sites? &amp;gt;&amp;gt; that's right. &amp;gt;&amp;gt; and the product. &amp;gt;&amp;gt; and no ads, it's all about the user experience. &amp;gt;&amp;gt; no ads, it's all about trying to add as many users per month as you possibly can. &amp;gt;&amp;gt; many users, repeat, you know, all those engagement metrics.