in 2018, sugg became the first "social media star" to appear on "strictly come dancing", and was partnered with professional dancer dianne buswell. the pair reached the finale and finished as runners up. shortly after the 2018 final of "strictly come dancing", the bbc announced sugg as co-presenter of "new year live" alongside stacey dooley. on 22 february 2019 sugg co-hosted "the one show", on bbc one, alongside alex jones with guest mathew morrison. on 25 february it was announced that sugg would be one of the hosts for the red nose day telethon on the bbc on 15 march 2019.