you know. &amp;gt;&amp;gt; [inaudible] yeah. &amp;gt;&amp;gt; to watch it live, right? &amp;gt;&amp;gt; right, right. &amp;gt;&amp;gt; people could though, you know? &amp;gt;&amp;gt; right. &amp;gt;&amp;gt; and dvrs and time shifted tv that's solves a certain problem, but watching live too is a certain problem itself and then i think the part that i'm really excited about is the interactivity. &amp;gt;&amp;gt; mm-hm. &amp;gt;&amp;gt; because all of our products have social interactivity built into'em so the many to the one can interact and then all the people watching can interact and i think that interactivity is really rich. &amp;gt;&amp;gt; mm-hm. &amp;gt;&amp;gt; there's a lot of stuff that we can do with it.