the brabantse stedenrij is well known for its innovative science, technology & engineering industry (e.g. philips, daf, vdl, ciber, atos, nxp, fei and thales in eindhoven, asml and navteq in veldhoven, vanderlande and alliance boots in veghel, merck & co., aspen and b. braun medical in oss, fujifilm and tesla motors in tilburg, bosch rexroth in boxtel, and acer inc. in 's-hertogenbosch), as well as for its rich agriculture and food industry (e.g. mars inc., agrifirm, royal canin and frieslandcampina's in veghel, bavaria in lieshout, heineken in 's-hertogenbosch, coca-cola in dongen, vion in boxtel, and unilever's unox in oss).