in january 2004, lego owner and ceo kjeld kirk kristiansen announced a change in direction for the company, which at the time was facing a dkk 1.4 billion loss, and that the company would focus on core products and not "big, movie-related ips such as harry potter". a week later, the company clarified that this did not mean any immediate "radical changes", and that the harry potter theme would continue. however, the theme was discontinued after 2007 for a time.