hearing concern was originally called bahoh – the british association of the hard of hearing. it was renamed in the 1990s. it grew out of a number of informal gatherings that sprang up after the first world war when soldiers returned home deafened by gunfire. over the years it did a huge amount of work, all focused on promoting the need for more and better support to be available for hard of hearing adults. this includes encouraging hard of hearing groups to be established and pushing for subtitles on tv and deaf awareness at government level.