this particular event had one of the title sponsorship arrangements, miller brewing company sponsored the race from 1984-1998, in 2006, 3m signed a three-year sponsorship for the race, but after one moved its sponsorship to the august race, starting in 2008, lifelock began as title sponsor pending the sponsorship by the speedway, but left after two, the lifelock 400 was the race formerly known as the banquet 400 in 2007, from 2012-2015, quicken loans sponsored the race, and was replaced by firekeepers casino for 2016.