radcliffe's interest in photography grew and he quickly acquired a reputation as an exceptional scenic photographer. for twenty years he traveled the country taking photographs of small rural towns, large cities, rivers, gardens, buildings, beaches, wharves, forests, lakes and streets. from 1909, with the help of kate and olive, he operated a successful postcard business from his home in whangarei. radcliffe played the oboe, conducted local orchestras and was an active member of various music-related clubs in his community. he died at onerahi, whangarei, in 1923.