on march 7, 2014, skrillex took part in an "ask me anything" online reddit post. to coincide with this question-and-answer session, his website was changed to redirect to a page featuring a talking alien face, based on the apple emoji. "the face played short samples from album tracks when you clicked it." he released a mobile app, alien ride, on the same day which features an arcade-style objective where the spaceship has to destroy asteroids. the app displayed a countdown.