on april 4, tsunku announced on his blog that a new girl group consisting of hello! pro egg members would be formed. the members would consist of ayaka wada, yuuka maeda, and kanon fukuda, all formerly of shugo chara egg!, as well as fellow egg saki ogawa. the group leader was ayaka. a month later, on may 7, 2009, he revealed that the group would be called "smileage".