viral marketing strategies were used to promote the game. visitors to the website of the epsilon programa fictional religious cult within the "grand theft auto" universewere offered a chance to register for that group. after filling in an online membership form, the terms and conditions revealed that the site was a casting call for five people to appear in the game as members of the fictional cult. the official "grand theft auto v" website was redesigned on 13 august 2013 to show a preview of activities and locales within the open world and an examination of the lead protagonists' stories. more information was released on the website on 24 august, 6 september, and 13 september.