in january 1966, the group was playing for a dance in jefferson, ia which was emceed by jim michaels, a dee-jay at one of central iowa's am top 40 stations at the time - kioa. at one point in the evening michaels played the group's 45 of the song and got a favorable reaction from the crowd. michaels told the band he would add the 45 to the station's rotation for 3 weeks, if it generated a good response he would keep it on; if not, it would be removed from the playlist.