the film was commissioned by austrian broadcasting station orf iii as part of the series "artist-in-residence" for a budget of approximately 5000 eur. it can therefore be considered microfilmmaking or guerrilla filmmaking.monochrom also used an embedded prank to raise money. the movie contains a text insert similar to watermarks used in festival viewing copies. the text insert asks the viewer to report the film as copyright infringement by calling a premium-rate phone number (1.09 eur/minute). the film aired on austrian national television in march 2014. grenzfurthner co-financed the film with proceeds from the premium-rate number. according to telepolis he calls this new strategy 'crowdratting.'