sugg created his "thatcherjoe" channel in november 2011 and was able to reach the 1 million subscriber mark two years later. , he has over 8 million subscribers and over 1 billion video views. his videos consist of challenges, pranks, and impressions. he created a "youtuber innuendo bingo", similar to the bbc radio 1 segment, and was later invited to appear on the radio 1 segment himself.