speaker that's great. &amp;gt;&amp;gt; it is. &amp;gt;&amp;gt; that's a huge milestone because if you don't inflect unit economics in video the more you scale the more you burn. &amp;gt;&amp;gt; right. &amp;gt;&amp;gt; but if you inflect it the more you scale the more you earn. &amp;gt;&amp;gt; yeah. &amp;gt;&amp;gt; yeah. &amp;gt;&amp;gt; yeah.