on october 17, 2010 team columbia htc announced a tie up with specialized for 2011 and beyond. specialized will supply the team‘s frames, forks, and helmets. the men will race the s-works tarmac for most road races, the s-works roubaix for cobbled classics, and the shiv tt in time trials. the all-new s-works prevail and tt3 helmets will protect the riders in road and tt applications, respectively.