the single received a massive radio airplay, particularly on bbc radio 1. this was helped by its tv reception through its music video. the reaction was mostly positive. even bbc radio 2 played the track repeatedly. this heavy rotation continued for months after its release. "yellow" eventually became 2000's most played song on the radio. the song is also regularly played at various british clubs, bars and sporting events. people often sing along when it is played. the song is often played during home games at english championship club watford. "yellow" was used as the theme song for abc fall television ads a month after the album was released in the united states. the song was also used as the theme music for the cancer council australia's "daffodil day". this was in recognition of that organisation's official flower's yellow hue.