the earliest recorded definition of the term was published in robert jay lifton's book "thought reform and the psychology of totalism" in 1961, wherein he was describing the structure of language used by the communist party of china, defining the term as; "...the start and finish of any ideological analysis." it was listed as the sixth (of eight) totalistic themes."" the term is written under the sixth (of eight) criteria for thought reform 'loading the language', of which various authors and scholars also consider the term to be a form of loaded language.""