in 2008, the magazine partnered with google to make back issues available. in july 2008, "men's health" became the first to "create the first fully interactive advertising magazine in america," where readers could take a picture of an ad, and a promotional "bounce-back" was sent to their phone. for its 20th anniversary issue in november 2008, "men's health" included an interview and photo shoot with president-elect barack obama. in 2010, obama was again featured about health care and his plans.