in 2004 under zinczenko's direction, "men's health" spun off "best life." may 2009 was "best life" last issue. "best life" was published 10 times a year and had a circulation of more than 500,000. stephen perrine, the former editorial creative director at "men's health", was the editor-in-chief. david zinczenko was editorial director. in march 2008, "best life" finished #2 on adweek's prestigious "10 under 50" hot list, which recognizes magazines with fewer than $50 million in ad revenue.