during a september 2009 earnings call, take-two interactive ceo strauss zelnick was asked about "grand theft auto v", the purported next game in the series. he replied, "we're not going to announce it, we're not going to announce when we are going to announce it, and we are not going to announce a strategy about announcing it or about when we are going to announce it either, or about the announcement strategy surrounding the announcement of the strategy".