and at the end of the day then, you have to weigh up whether or not you decide that even though, if you like in the strictest financial terms, it is not profitable to open the cinema and to employ staff doing that although presumably they'd have to be employed doing something else unless you changed their rota patterns  nonetheless because of your  the demands of funding bodies, your own cultural aims and equal opportunities policies, you've decided that you will do so even though it's going to be marginally a loss in financial terms.