bredcrum uploaded the music video "making love to justin bieber" on july 20, 2012. the video quickly went viral and was featured on several websites such as dailymotion, college humor, and funnyjunk. the video is presented in a tongue-in-cheek manner where bredcrum describes himself as too busy to party with his friends because he is making love to fellow canadian justin bieber. throughout the song (and subsequent releases), bredcrum frequently reminds the audience that he is a heterosexual. the video garnered over 100,000 views in less than a week, and subsequently has accumulated over half a million views.