the gerald loeb award is given annually for multiple categories of business reporting. the "personal finance" category was awarded in 2010–2018, with eligibility open to print, online, and broadcast journalists who have a track record of informing and protecting individual investors and consumers without having a personal agenda or conflict of interest. the category was renamed "personal service" in 2019 and expanded to include journalists in all media. it was renamed "personal finance & consumer reporting" in 2020.