the publicity surrounding the allegations had a drastic effect on cosby's reputation, as seen in the following drop in his ratings. in march 2013, cosby had a 76.3 rating on the davie-brown index, a rating of the public perceptions of roughly 3500 personalities published by omnicom group company the marketing arm, placing him as the third most-trusted celebrity, behind morgan freeman and dr. mehmet oz. by november 19, this had fallen to 57.1, placing him at either the 2,626th spot or 2615th, depending on the source. the same company's separate rating on who consumers view as an "effective product spokesperson" saw cosby drop to 2,746th spot; at one point, he had been 5th. awareness of cosby increased from 63rd to 51st. the marketing arm warns about misinterpreting the ratings fall; it said 900 celebrities were within the margin of error for cosby's rating. at the time of the accusations, e-poll market research had not updated its scores; a q score for cosby was not expected until 2015. the executive vice-president of q scores co. said polling in the midst of a scandal would likely overstate the score's longterm effects. all three companies' scores are updated at different intervals, meaning they are not directly comparable. jell-o was relatively unaffected on social media by allegations against cosby. the brand was mentioned in one percent of posts about cosby, which was considered low. still, negative connections continued, including by rapper eminem in a freestyle rap, and an article by "food drink and franchise" magazine pointed out moments in commercials that were awkward in retrospect.