in november 2017, ray j and cowboy wholesale, a leading distributor of consumer electronics based in new york city, finalized a multi-million deal, paid in the form of equity and cash. raycon global expands the scoot-e-bike lineup with an ecosystem of products that align with the proposition of a more electric-based and efficient lifestyle, featuring a line of bluetooth audio, smartwatches, and drones. ray j takes an active full-time role in the newly formed partnership as chief strategy officer, overseeing marketing and global branding strategy.