wwmb went on the air september 21, 1994 as an independent station. it was owned by atlantic media group, but operated by diversified communications, then-owner of wpde, under an lma. it joined upn as a charter affiliate on january 16, 1995. by 1999, wwmb was airing "access hollywood" starring myrtle beach native nancy o'dell. barrington broadcasting bought wpde in 2006. at the same time, atlantic media group sold wwmb to sagamorehill broadcasting, which continued the lma with wpde.