"skeptics with a k"'s tagline is "the podcast for science, reason and critical thinking". in concordance with the mss' name, the podcast's title was chosen to emphasise that, unlike the word 'sceptical' with a c, being 'skeptical' with a k "[is] not about just saying 'no' to things, it's about thinking about them. and we use the american spelling – skeptic – because, in the states, the word isn't as strongly linked to cynicism. it's not seen as being as negative as it is over here." on april fools' day 2010, "swak" released a spoof episode titled "skeptics with a c", in which the hosts departed from their regular skeptical analysis, and suddenly accepted all paranormal and pseudoscientific claims with ease after their normally critical evaluation of the news.