after stephen hillenburg, creator of "spongebob squarepants", died, a user on change.org started a petition for the nfl to include the featured music "sweet victory" on the halftime of super bowl liii. the petition got 1.1 million signatures on january 11, 2019. on december 18, 2018, mercedes-benz stadium, the stadium used for super bowl liii, posted a scene from the episode on their twitter page. on january 13, maroon 5 released a video on twitter that had a spongebob squarepants episode included for a second.