despite the size of the station, cirencester watermoor never achieved the passenger or goods traffic that was attracted by the great western station in the town, cirencester town, and its status was further diminished when, following the grouping of 1923, the m&swjr line was allocated to the gwr, which promptly closed the workshops. the station was named "cirencester watermoor" from 1924 to distinguish it from the other station.