ertegun brought in producer felix pappalardi, who he believed could work as a go-between with the group and dowd. they began with "strange brew", "tales of brave ulysses", and "sunshine of your love". ertegun previewed the demos and was unhappy, expecting more blues-based material that was found on "fresh cream". jerry wexler, ertegun's atlantic records partner, reportedly went as far as to call it "psychedelic hogwash". however, booker t. jones (producer and keyboardist of booker t. & the m.g.'s) and otis redding (both whose stax recordings at the time were distributed by atco parent atlantic) gave "sunshine of your love" their wholehearted approval. differences were smoothed over by the time cream returned in may 1967 to finish recording the songs for "disraeli gears".