a variety of musicians have recorded "sunshine of your love". after cream announced their breakup, hendrix often performed it in concert as a tribute to the group, apparently unaware that they had dedicated the song to him. he played it as an instrumental and sometimes as part of a medley. a performance by the experience on 4 january 1969 is one of the best-known. during the live broadcast of "a happening for lulu", a music variety show hosted by pop singer lulu on bbc television, the experience suddenly broke with the programme. hendrix announced, "we'd like to stop playing this rubbish ["hey joe"] and dedicate a song to the cream, regardless of what kind of group they may be in – dedicate this to eric clapton, ginger baker, and jack bruce". as their performance of "sunshine of your love" ran into the time allotted for lulu's closing number, the show's producer and staff were frantically signalling for the experience to stop. however, they continued playing and the show ended on a fade. hendrix later apologised to lulu, who thought the performance made for a great television moment.