the bar is common in canada, but is also available in hungary, poland and some areas of the united states. a canadian advertising campaign in the 1970s included the tagline "mr. big: so big they call him mister". the product launched in the u.s. in 1995, and the launch included an advertising campaign with the basketball player shaquille o'neal. a miniature mr. big candy bar is manufactured and marketed for the halloween season.