in april 2014, mccoy launched a new web-based initiative on energy and the environment for the canadian context: your energy story. according to the site, it was designed "to make linkages between energy end uses and energy sources" and provides raw data on energy consumption and generation for both renewable and non-renewable resources, organized by provinces and territories across canada. it employs one common energy unit for all types of energy – the gigajoule – in order to make comparisons between energy types possible for the average consumer. it also provides greenhouse gas emissions for the production of each energy type and end use.