in july 2019, strava terminated access to its apis to relive—a service that allows fitness data to be combined with multimedia to generate video recaps. strava considered this to be in violation of its terms of service, which forbids the api's use with services that "replicate strava sites, services or products", and the combination of "strava data" with any other customer data. relive had recently introduced social networking features; the features were subsequently removed, but strava did not reverse its decision. "dc rainmaker" disputed the decision, presenting an opinion that "strava data" constituted personally-identifiable information under the european union general data protection regulation (gdpr), meaning that users had rights to control how it is used by strava—including third-party processing that they had already agreed to by linking relive to strava, and noted other examples of similar services (such as trailforks) engaging in similar if not more extensive use of "strava data", and that strava had previously endorsed relive on several occasions.