"brand new day" is a comic book storyline in "the amazing spider-man", published by marvel comics beginning in 2008. it chronicles the start of spider-man's adventures in the aftermath of the status quo-altering "" storyline, and continues afterwards into "". although the banner only runs across the front covers of #546-564 and the "spider-man: swing shift (director's cut)" one-shot (itself a reprint, with new material, of the "free comic book day 2007: spider-man" one-shot), "brand new day" is also used to refer to the entire 102-issue run of stories featured in "amazing spider-man" #546-647 and accompanying tie-in series, one-shots, and annuals.