arnav singh raizada (barun sobti) is a successful businessman in india. he is the owner of ar designs. he is popularly known as asr in the business world. he is ruthless and egoistic though sophisticated in his behaviour. he believes that money is the most important thing in the world. he is an atheist and does not believe in rituals, customs and traditions. he does not believe in marriage and wanted to maintain a living relationship with his ex-girlfriend lavanya kashyap. besides this, he loves his elder sister anjali (daljeet kaur bhanot) and respects his elders. he suffers from diabetes from an early age. he has hobbies of planting and gardening. however his arrogant and ruthless attitude changes when he falls in love with khushi kumari gupta (sanaya irani).