"kewl magazine" was co-founded by mike bundlie and denise bradley in 2007 and was published by kewl, llc. dic entertainment and geffen records were involved in the first two issues of the magazine. the first issue appeared in april 2007. the magazine was owned and controlled by kewl, llc with dic entertainment (later cookie jar entertainment, now dhx media) having a sub-minority equity stake. originally launched as a promotional quarterly magazine (spring and summer), "kewl" became monthly following its holiday issue (dec/jan 2007). the magazine released 10 issues per year.