in 1988, taco bell lowered the prices of all new items and launched the first three-tiered pricing strategy and free drink refills. in 2010, taco bell introduced the $2 meal deals menu, featuring a menu item (i.e., a chicken burrito, a beefy 5-layer burrito, a double decker taco, or a gordita supreme), a bag of doritos, and a medium drink. in august 18, 2014, taco bell launched a new value menu called dollar cravings that included eleven food items each priced a $1.