the production of the dvd was funded by "an ex-mormon businessman who financed the project by selling stock in his company." the video was distributed by many groups, one of which was called concerned christians, inc.: the same group that initially distributed the film "the god makers" in 1982. the producers claim that the video was made out of love for the mormon people. the video distributed around 500,000 videos in utah and 5,000 in the palmyra new york region. a letter of instruction was included with copies of the dvd to those that were to perform the initial door-to-door distribution, several days before the 177th annual general conference of the church that was held on march 31 and april 1, 2007: