the company built a new mill in milwaukie, oregon after moore was flown around the state by friends unsuccessful in finding an existing mill that would do. the couple borrowed $2.5m to rebuild the factory and warehouse in a new 60,000 sq. ft. facility. bob continued to grow the business by working with small markets, local retail and larger wholesale customers, rather than a corporate approach. the moores were early to the whole grains movement, when other suppliers were making more money making faster, cheaper product. they also were one of the first gluten-free mills in 1991, and one of the first to offer specialty grains and cereals in retail-sized packaging. they were the one of the first flour mills to build labs that tested their products to certify organic and gluten-free compliance.