holland furnace faced charges of unfair trade practices that were known prior to the decision in "cheff v. mathes". as a result of their investigations into the sales practices of "holland furnace", the ftc issued a "cease and desist order" against the company, an order upheld by the united states court of appeals, seventh circuit. ultimately, holland furnace and mr. cheff were held in contempt for violating the order by continuing to engage in unfair trade practices. mr. cheff went to jail for 6 months.