durabrand does have some "company rivals," despite the low prices, their products are matched up between other in-house brands like wal-mart's ilo brand (considered as an upmarket brand, offers mp3 digital audio players and plasma video displays), target's trutech brand; and to an extent, k-mart's former curtis mathes/white-westinghouse (in the mid-to-late 1990s) now home essentials brand. due to the fact that all of these are store brands, the stores are often competitive to get buyers to their store brand. aside from store brands, durabrand is matched up to coby electronics, jwin, gpx, and other low-cost electronics brands. durabrand offers audio equipment (cd players, alarm clocks, boomboxes, theater systems) and video equipment (vcrs, dvd players, televisions). however, it has also been lately focused on home appliances such as kitchen equipment, telephones, vacuums, and other general home appliances.