the origins of the term can be traced back to "g-day" when fidesz-backed businessman and oligarch lajos simicska in february 2015 openly clashed with prime minister viktor orbán after several top managers of his media interests had resigned. the enraged simicska put a strong emphasis in the interviews with several hungarian news outlets that orban is "jizz." the backdrop of the conflict was that the government, which levied a significant tax for ad revenues against media outlets with high revenues, also hit simicska's hír tv, which led to a struggle with orbán's leadership. the clash of the two, which became known as the orbán-simicska conflict, resulted in an open political and media war, and among the results were that the formerly orbán-supporting hírtv became one of the most important voices of opposition until the new turnaround in august 2018.