in march 2016, shutterstock debuted its reverse image search tool. according to "entrepreneur," with the tool "users can upload an image, either from shutterstock or another source, and the tool will call up images that look like and have a similar feel to the original photo." the reverse image search allows users to not just search by keywords, but to also find images based on "color schemes, mood, or shapes." later that month, the firm debuted its similar search and discovery tools, with the "similar search" option provided beneath photos on its website.