while in chile mattelart was appointed to confront from a catholic spiritual perspective the strategic models for family planning which were at the time being pushed by the ford and rockefeller foundations and the alianza para el progreso (alliance for progress—a us official aid program). the us family planning model aimed to limit the natality to "improve the lives of the inhabitants of the continent" and of course in conflict with the catholic teachings. the revolutionary transformations in latin america post-1960 require that the church enter the ideological fray and develop communication strategies applied to "ideological, political and social struggles" to create ideological and political alternatives to atheist communism or the "protestant north american imperialism".