according to the channel's website in early 2011, the channel was scheduled to undergo a rebrand in the summer of 2011 by introducing a new logo, on-air graphics, and programming initiative. the channel was expected to focus on higher profile cult films from various genres including comedy, sci-fi, and fantasy. however, the rebrand did not take effect as planned. the rebranding took effect in january 2012; and although the channel began to broadcast programming from a wider variety of films, the majority remains focused on films from the horror genre and are low budget b movies.