an article in "far eastern economic review" (feer), used "lurid journalism", "saturation marketing", "willingness to offend beijing", "racy tabloid" to describe "apple daily" as well as next media (now known as next digital), the publisher of the newspaper. next media was owned by jimmy lai. "columbia journalism review", simply used "chinese-language tabloid" to describe the newspaper. "columbia journalism review" also credited "apple daily" for battling self-censored culture of the hong kong newspapers, as well as honest reporting to news and current affairs that related to china, as well as allocating a significant portion of the staff to report crime, politics and life-style respectively.