due to the ever soft and declining advertising market during this time, wow was not able to take advantage of its momentum and ceased production after completing 24 original episodes and one live pay-per-view event. wow ceased television production by fall 2001. wow, although off the air in the united states after 2001, continued to exist through international distribution deals with the markets of israel, russia, india, canada, south africa, kenya, the middle east, turkey, malaysia, the dominican republic and other countries airing the wow shows.