in june 2001, ata received the delivery of their first new aircraft, boeing 737-800 registered as "n301tz". in august of that same year, the airline received the delivery of another new type of aircraft, the boeing 757-300; whom ata became the north american launch customer of this particular type. ata's first 757-300 was registered "n550tz" and the airline also introduced a new logo on these new airplanes, replacing ata as a "vacation airline" and putting more emphasis on ata as a "business airline."