in january 2011, the then head coach of ucla women's soccer team, jill ellis, departed for the newly created national development director position of united states soccer federation; and snow was promoted to head coach. in his first year as head coach snow coached ucla to 16 wins, 1 loss, and 4 draws, helping the bruins reach the second round of the ncaa tournament. ucla also had 8 wins, 1 loss, and 2 draws in league play to finish in second-place in the highly competitive pac-12 conference.