kessler's ideas of reforming culture went beyond the visual arts. he developed a reformation concept for the theatre which was supported by edward gordon craig, max reinhardt and karl vollmöller. kessler asserted that a so-called "mustertheater" should be established. the belgian architect henry van de velde sought to design the corresponding building. on the initiative of kessler many prominent writers were invited to introduce a literary modernity to weimar, but the hegemonic opinions were considered too conservative and nationalistic, and the plans for the mustertheater failed.