she came to public attention in august 2017 when she was employed as the first transgender model to front a l'oréal campaign in the uk, being announced as one of 27 models taking part in l'oréal uk's "true match" campaign. on her social media, she stated: "thank you l’oréal paris for giving me this platform. i hope it reaches another little eight-year-old trans girl and makes her feel a little more hopeful and a little less scared about her future, than what was installed in me when i was her age." elsewhere she stated: "i definitely set out to empower girls like me."