in above taste has been seen as something that presupposes consumption, as something that exists before consumer choices. in other words, taste is seen as an attribute or property of a consumer or a social group. alternative view critical to the attributative taste suggests that taste doesn't exist in itself as an attribute or a property, but instead is an activity in itself. this kind of pragmatic conception of taste derives its critical momentum from the fact that individual tastes can not be observed in themselves, but rather that only physical acts can. building on hennion, arsel and bean suggest a practice-theory approach to understanding taste.