one of the most apparent reasons for the current unsustainable condition of the fashion system is related to the temporal aspects of fashion; the continuous stream of new goods onto the market, or what is popularly called "fast fashion." the term has come to signify cheap, accessible and on-trend clothes, sourced through global production chains and sold through chains such as h&m, zara, forever21, etc. the 2012 book "overdressed: the shockingly high cost of cheap fashion" by journalist elizabeth l. cline gives a clear introduction to the rise of disposable consumption of fashion and its impacts on the planet, the economy and consumer relationships with clothing.