in an advisory capacity for the mantegazza family, rawlison was executive chairman of the monarch group from 2009 to 2014, during which he initiated a reorganisation and modernisation of the uk-based travel group. throughout his chairmanship rawlinson lead two successful turnarounds of the group in 2010 and 2013 without redundancy programmes or cost to the public purse. in the period during the second turnaround from 2011-2013, the oil price was us$115/bbl. he believed that the correct industry response to the competitive pressures experienced in european commercial aviation in 2014 was consolidation of carriers, creating alliances which would result in efficiencies and the safeguarding of employment and pensions. he initiated “project sandringham” in early 2014 when the industry faced significant challenges, which involved facilitating discussions with potential investment and merger partners. in 2014, a new senior airline executive was appointed, and a three-year-long negotiation with boeing to update the airline’s fleet with boeing 737max aircraft was concluded - this deal being announced in at the farnborough airshow in july of that year. rawlinson built up and communicated a distinct investment case and track record for each of the monarch group's three businesses to allow the underlying value of each to be demonstrated. in june 2014, after the then owners chose not to invest any more money, dean street advisors were appointed to advise the board on a more proactive process to support the business with either merger or investment partners. dean street introduced greybull capital, who eventually bought the business in 2014, while rawlinson was also pursuing  merger discussions with thomas cook. rawlinson was replaced by andrew swaffield in late july 2014, who abandoned the merger discussions immediately. following rawlinson’s departure, greybull’s restructuring process saw monarch’s new leadership make 700 redundancies and staff faced large wage and pension cuts. however, the steps taken during rawlinson’s tenure, most notably the boeing transaction, helped the group’s new ownership to not only survive the difficult market conditions in 2014, but also to report a profit in 2015.