hollywood boulevard is the park's main entrance and is lined with stores selling disney merchandise. parades such as the pixar block party bash travel down hollywood boulevard on their route through the park, and live street entertainment can be found here throughout the day. michael eisner, who had a major part in the park's creation ever since the earliest development, demanded the opening land operate on the same principle as main street, u.s.a. in magic kingdom, but in a style more fitting to the studios.