red white & blue was a brand of beer produced and sold by pabst from before prohibition until the mid-1980s. pre-prohibition advertisements lauded its mellow taste and drinkability. after years of average sales, the brand saw significant growth in the early 1980s due to creative marketing campaigns. however, pabst reformulated it to reduce costs and by the mid-1980s it was known as a "cheap beer". sales steeply declined and the brand was discontinued.