his son, jean-claude beton, took over the company from his father in 1947. jean-claude beton kept most of the original recipe, which he marketed to appeal to european and north african consumers. orangina quickly became a common beverage throughout north africa. in 1951, jean-claude beton introduced orangina's signature 8-ounce bottle, which became a symbol of the brand. the bottle recalls the rounded shape of an orange, with a glass texture designed to mimic the fruit.