in march 2010, kit kat was targeted for a boycott by greenpeace for using palm oil, which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in indonesia. a youtube video by greenpeace went viral and nestlé announced a partnership with the forest trust to establish "responsible sourcing guidelines" and ensure that its products did not have a deforestation footprint. they aimed to achieve a fully sustainable method of palm oil harvesting by 2015. nestlé state that 58% of palm oil purchased in 2017 was responsibly sourced.