inflatable was the last bush song prior to their 2010 "the sea of memories" to feature a music video and was directed by giuseppe capotondi. guitarist pulsford was absent from the video as he had left the band a month before. rossdale's initial vision was for the video to be set at a wedding ceremony for a young conscript about to leave for the vietnam war. however, rossdale was concerned that he would be seen as capitalising on his own impending wedding to gwen stefani and so instead the video was set at a leaving party. the band can be seen performing on stage while people dance. later a brawl outbreaks but the band continue to perform undisturbed in a tranquil manner in fitting with the mood of the song. the video was filmed in london at the lambeth liberal & radical club. the video featured the famous russian couple and actors zhanna and sergei.