fijians of chiefly rank use titles with their names. in most parts of fiji, the title used by male chiefs is "ratu;" the female equivalent is "adi." in rewa province, the local dialect substitutes ro for both titles. in the lau islands, male and female chiefs are both styled roko, while in kadavu island and western areas female chiefs are titled bulou. the title is used immediately before the name, or before another title (e.g., ratu sir kamisese mara, ratu dr. epeli nailatikau). however, it follows military titles (e.g., brigadier general ratu epeli ganilau).