cân i gymru (, ) is a welsh television show broadcast on s4c annually. it was first introduced in 1969 when bbc cymru wanted to enter the eurovision song contest. it has taken place every year since, except in 1973. "cân i gymru" is different from most talent shows; whereas the majority invite the public to participate, "cân i gymru" welcomes only professional artists. the winner of the contest represents wales at the annual pan celtic festival held in ireland and is also awarded a cash prize.