on may 27, 2019, universal music group first hinted towards a new project when a few selected fans were invited to a "katy perry fan event" that took place two days later. perry announced the song and revealed the official artwork on her instagram on may 28. its cover shows her with blonde hair and wearing an orange dress. the song was made available for pre-save on spotify upon announcement. "good morning america" teased the song and the music video on may 30, 2019 before its release the following day.