studies have shown that despite efforts to remain completely impartial, journalism is unable to escape some degree of implicit bias, whether political, personal, or metaphysical, whether intentional or subconscious. this does not necessarily indicate an outright rejection of the existence of an objective reality, but rather recognition of the inability to report on it in a value-free fashion and the controversial nature of objectivity in journalism. many journalists and scholars accept the philosophical idea of pure "objectivity" as being impossible to achieve, but still strive to minimize bias in their work. it is also argued that as objectivity is an impossible standard to satisfy, all types of journalism have some degree of advocacy, whether are intentional or not.