"animal jam" was developed by wildworks (then called smart bomb interactive) and it was launched on september 9, 2010. in 2011, "animal jam" had over 1 million registered players in the game. later, in march 2013, the game had already achieved over 10 million players, a milestone which was made known to all players in the game itself. since then, "animal jam"'s population has grown extensively with the game now having over 100 million players as of late 2018. in october 2018, "animal jam" collaborated with make-a-wish foundation to allow a young girl to design a pet for the game, known as "meagyn's pet bear" in honor of the fellow player.