in the 1960s, after three years of editing documentaries in paris, hudson headed a documentary film company with partners robert brownjohn and david cammell. the company produced, among others, the documentaries "a for apple", which won a screenwriters' guild award, and "the tortoise and the hare", which was nominated for a bafta award. the company emerged with much success in the 1960s, winning many awards and pioneering a new graphic style for documentary and advertising films.