greenborder was founded in 2001 by vlad dabija (founding ceo until 2004), úlfar erlingsson (founding cto until 2002), rosen sharma and srinivasan keshav (as founding board members). the initial investors were rajeev motwani, sevin rosen funds, and labrador ventures joined in series b by tpg ventures. bernard harguindeguy joined the team in 2005 as the ceo and lead the turnaround before selling the company to google.