in 1996, videofact launched promofact, a funding program to help new artists produce electronic press kits and websites. this helped indie rock, that would see a new dominant phase in the mid 1990s just as rock and roll was starting to be a predominant force in the canadian charts once again. indie rock was never supposed to be mainstream, but this is the path it took by the end of the decade. musically, the late 1990s saw the rock genres of the early 1990s completely grow apart rather than fuse. each of the genres multiplied and evolved in a fashion largely independent of the others. perhaps the most dramatic change in lifestyle affected the girls. they were the daughters of the women who had fought for emancipation and equality in the 1960s.