e-mart is the first discount store of south korea. the first store opened in november, 1993 by shinsegae. also, e-mart is the largest retailer in south korea. there are 146 hypermarkets and 127 supermarkets called ‘e-mart everyday’ across the country. e-mart is the first korean retailer to advance into china. there are 16 hypermarkets and the first branch opened at shanghai in february,1997.