university president robert bruininks originally planned to have the school apply for a state liquor license in order to serve beer and wine in limited areas of the stadium. under his proposal, alcohol would have been available only to occupants of premium season ticket seats ranging in price from $1,800 to $45,000 a year. this is/was consistent with the university's long-held alcohol policy at other on-campus athletic venues, such as williams arena and mariucci arena. this is also consistent with other ncaa institutions (including all other big ten conference teams except for the university of michigan and ohio state university) with on-campus stadiums. no big ten stadiums serve alcohol in their general seating.