mad pride was launched alongside a book of the same name, "mad pride: a celebration of mad culture", published in 2000. on may 11, 2008, gabrielle glaser documented mad pride in "the new york times". glaser stated, "just as gay-rights activists reclaimed the word queer as a badge of honor rather than a slur, these advocates proudly call themselves mad; they say their conditions do not preclude them from productive lives."