women leaders often must choose between being viewed as competent leaders or being liked by co-workers and followers. women who adopt a "masculine" leadership style are often viewed as competent, but receive more negative evaluations of their interpersonal skills when compared to women who adopt a "feminine" style of leadership. the catalyst report found that when women behaved in ways traditionally valued for male leaders, such as acting assertively, they were viewed as having less effective social skills and being less personable.