gelineau joined the major label bmg canada in 1992 where she became the head of alternative and hip hop marketing. in the mid-90s, gelineau moved to new york city initially working for volcano records before joining tvt records in 1997 where she worked for three years with artists including guided by voices and the brian jonestown massacre. she was then recruited as the vice president of marketing at chris blackwell's newly founded palm pictures company in the year 2000. in 2003 she reunited with vice media's shane smith and suroosh alvi and became the president and founder of addvice marketing, an artist development agency.