in 2008, a group of local residents initiated the incredible edible todmorden project to raise awareness of food issues and in particular local food and food provenance. the project has been responsible for the planting of 40 public fruit and vegetable gardens throughout the town, with each plot inviting passers-by to help themselves to the open source produce. the project has attracted publicity, media attention and visitors and the idea has been replicated in at least fifteen towns and villages in the uk.