he founded the centro de valores humanos after then tec de monterrey rector rafael rangel sostmann charged him with the task of creating it as he saw fit. núñez de caceres thought he would spend most of his energy “selling” the idea of courses and program related to ethics and values, but has found that since the 1990s, people in mexico have been receptive to the idea. he defines himself as a “preacher of values who goes in the world teaching what is profitable from acting in an ethical manner.”