in 2013, frayne travelled to new york city, ibiza, south africa and london to film content for the show's third series. the first episode, filmed in new york city, was broadcast on 11 july 2013 and was viewed by 1.35 million people. the series was again nominated for bafta’s best entertainment programme award, alongside ant & dec's saturday night takeaway, derren brown: the great art robbery and strictly come dancing.