residents of butt hole road were determined to have the name of the street changed to deter tourists from visiting the street and to put an end to the jokes made about the street's name. planners allowed the change as all of the residents on the street were in favour of the new name. because doncaster council would only replace a street sign for free if it was damaged or in a state of disrepair, the residents of butt hole road had to raise £300 for a new street sign. on 22 april 2009, the street was renamed to "archers way", in honour of the 930-year-old conisbrough castle, located half a mile (0.8 km) away. shortly after the name change, an informal facebook petition was created to change the road back to its original name. the renaming of the street gained worldwide attention and was featured in such international publications as "the new zealand herald", "bild" (germany), and "het laatste nieuws" (belgium).