some of the other many acclaimed advertisements created by hudson include the 1989 british airways "face" advert seen in over 80 countries around the world and running for almost a decade; the 1979 fiat strada "figaro" advert; and the benson & hedges "swimming pool" and "salvage" adverts . in 2007 he created his silverjet advert, a direct parody of his own 1989 british airways advert. he also created the courage best "gercha" advert and the cinzano "aeroplane" advert. hudson also directed "kinnock – the movie" (1987), an election broadcast for the british labour party.