entrepreneurs need to practice effective communication both within their firm and with external partners and investors to launch and grow a venture and enable it to survive. an entrepreneur needs a communication system that links the staff of her firm and connects the firm to outside firms and clients. entrepreneurs should be charismatic leaders, so they can communicate a vision effectively to their team and help to create a strong team. communicating a vision to followers may be well the most important act of the transformational leader. compelling visions provide employees with a sense of purpose and encourage commitment. according to baum et al. and kouzes and posner, the vision must be communicated through written statements and through in-person communication. entrepreneurial leaders must speak and listen to articulate their vision to others.