the film's trailer was released online on 6 july 2017. within 48 hours, it had over 1 million views and trended at number 1 on youtube pakistan for several days and has also crossed up to 6 million views till date. the film released worldwide on the festival of eid al-adha, 1 september 2017. the film had a premiere event at nuplex cinema, karachi, on 29 august 2017.