playjam emerged during dawn of the digital tv era as a side project of london-based visual media company static 2358. static's artists, designers and programmers started producing casual games to work on set top boxes and playjam launched in 1999 on canalsat in france and sky digital in the uk as one of the first ever interactive television broadcast channels. playjam soon became one of the most highly rated brands on digital tv, with its parent company delivering interactive television services for clients such as the bbc, glaxo smithkline, pop band gorillaz, itv and channel 4.