finally, unlike other traditional media, lba, in addition to being used as advertising, can also be used to research consumers which can be used to tailor future offers. “consumers are constantly providing information on their behavior through mobile internet activity”. with location-based service, surveys can take place in the real world, in real time, rather than in halls, in a focus group facility, or on a pc. mobile survey can be integrated with a marketing campaign; the results of customer satisfaction research can be used iteratively to guide the next campaign. for example, a restaurant that is experiencing increased competition can use the specific database – a collection of small mobile surveys of customers who had used coupons from the lba in the geographic area – to determine their dining preferences, times, and occasions. marketers can also use customers' past consumption patterns to forecast future patterns and send special dining offers to the target population at the right place and time, in order to build interest, response, and interaction to the restaurant.