sharkey's 1994 book "bedlam: greed, profiteering, and fraud in a mental health system gone crazy" is an investigation of the psychiatric industry. focusing on sensational cases in the united states, sharkey exposed how powerful elements within the industry maneuvered to exploit new markets when health insurance providers began covering costs for in-hospital mental health treatment. he traced soaring mental health costs to the often criminal marketing practices of biological psychiatry, which sharkey asserted began when the number of psychiatric hospitals boomed in the late 1980s. he provided anecdotal tales of people coerced into treatment on fabricated pretenses, and compared schemes to fill beds at for-profit mental and addiction facilities, which were offering bounties to clergy, teachers, police and "crisis counselors," to the business plan of the holiday inn hotel chain.