simon co-founded technology startup elucd (pronounced e-loo-cid, as in "elucidate"), which launched in 2016 and is based in brooklyn, new york. he serves as ceo of the data analytics firm, which provides cities with an understanding of how citizens feel about their local government. by early 2018, the company had raised $1 million in a seed round backed by the y combinator accelerator, and the omidyar network.