on 18 march 2008. coors announced that it was to close the visitor centre which the company was subsidising to the tune of £1 million a year. the museum closed on 30 june 2008 but the attractions were mothballed in the hope that the museum could be reopened at a later date. a steering group was established to investigate reopening the museum. the museum reopened as the national brewery centre on 1 may 2010 and was officially reopened by the princess royal on 21 september 2010.