since the normal greeting of muslims i.e. "as-salamu alaykum" is meant for muslims only, and muslims in india live in a multi-faith and a multi-lingual society, this alternative form of greeting was coined. the use of "aadab" is especially popular in the indian city of hyderabad, where religious pluralism has been historically emphasized; the nizam of the region stated: "hindus and muslims are like my two eyes ... how can i favor one eye over the other?" fundamentalist elements in the society oppose the use of "aadab" in an all-muslim society.