the gem donation box in the game's conservation museum (found in appondale) is one way "animal jam" helps support the mission to inspire children to care about the planet. a significant portion of all revenue "animal jam" collects goes to support worldwide conservation efforts. by june 2012, players enabled the "animal jam" creators at wildworks to contribute over $3 million to the national geographic society's work. the play wild fund was introduced in november 2011 to allow players to choose which animals and conservation efforts they wanted to donate to. ``animal jam`` wishes to create a bigger community to contribute to the planet.