stanley feldberg was one of the 1956 founders of zayre corp. he served as president of the company until 1978, and afterwards remained on the board of directors, until he retired in 1989. once the company had sold off the "zayre" name, the company consisted of its one core remaining store brand, t.j.maxx. the next year, in 1990, tjx expanded into an additional store brand division, and at the same time it first went international, as it entered the canadian market by acquiring the five-store winners chain. two years later, it launched its third brand, homegoods, in the united states. tjx's expansion beyond north america came in 1994, when the fourth brand division, t.k. maxx, was founded in the united kingdom, and then expanded into ireland.