eurasians are prominent in the media, entertainment and fashion industry and are sought after because of their mixed look. in singapore, eurasian models are sometimes called 'pan-asians' for their mixed appearance. apart from displaying certain singaporean beauty standards, a common belief among those in the advertising industries of both singapore and malaysia is that a eurasian model can appeal to different ethnic groups of asian origin and thus there would be no need to create different advertisements to target different groups. for example, an advertisement featuring a malaysian-eurasian face could be used in places like sri lanka, nepal, thailand or singapore because non-eurasian malaysians with their diverse origins could pass off as a sri lankan, nepalese, thai or singaporean.