beginning in the summer of 2013, bredcrum's music videos shifted away from current events and pop culture, and instead focused on more individual tracks. "keep it saucy" was released in may 2013, and coined the use of bredcrum's signature catchphrase. "i'll make you crum tonight" was released in july 2013 and "hard in the streets" was released in september 2013. while these videos did not gain the popularity of earlier videos, they were better received by critics who noted the trend by bredcrum towards faster, smarter, and more artistic singles.