in march 2011, huntington-whiteley landed her first solo "british vogue" cover and appeared on the covers of the uk's july issues of "elle" and "gq". she was unveiled as the face of burberry's newest fragrance, burberry body, in july 2011. in 2013, huntington-whiteley starred alongside helena bonham carter and david gandy in the marks & spencer christmas advert. she was also announced as the face of australian cosmetics brand modelco. in 2014, paige announced huntington-whiteley as their ambassador for their upcoming spring 2015 ad campaign. in february 2017, paige launched their first ever design collaboration with huntington-whiteley on a 17 piece capsule collection for spring called rosie hw x paige. this was followed by a fall collection consisting of 20 pieces.