in 1709, johann ludwig richter, one of gottfried's sons, purchased the royal publishing house from duke ernest and, henceforth, it became known as richter'sche hofbuchdruckerei. johann ludwig richter was appointed "f.s. (fürstlich sächsischer) hoff-buchdruckern" and headed the firm until his death in 1736. his son, paul emanuel richter, ran it from 1736 to 1742. the last owner, karl heinrich emanuel richter (1778–1800?), was young when he won control of the firm. due partly to his inexperience and partly to a downturn in the economy, k.h.e. richter sold the hofbuchdruckdruckerei in 1799 under financial duress, mostly from pressure of creditors. k.h.e. richter, who also was in the bookselling business, sold, in the same year, parts of his bookselling business to hieronymus wilhelm christian seidler (1765–1811) from jena. richter desired to continue as bookseller and did not want to lose his ""privilegium exclusivum"" (as a royal appointed book seller); but, lost it. k.h.e. richter contested the loss of his royal appointment. his effort was an impetus for the founding of a publishing house that became schnuphase'sche buchhandlung of altenburg, which was the forerunner to present-day firm, e. reinhold verlag .