throughout the 1960s and into the early 1970s, whio-tv's logo was the numeral "7" with the station's call letters and city of license inside a perforated circle. by the early 1970s the logo was streamlined, with the "7" now broken at the point where the two lines in the "7" meet; by this time the "7" was by itself inside a solid unbroken circle (usually with the call letters nearby), drawing comparisons with the "circle 7 logo" used by new york's wabc-tv and other abc-owned stations. a graphics package used around 1996 also was used, with modifications, at three other cox-owned stations: wsoc-tv in charlotte, wftv in orlando, and kiro-tv in seattle. aside from some slight changes, this logo remained until early 2007, when the break was removed. even after the change, the "broken 7" logo remained on the anchor desk until the move to the cox media center building in december 2010.