on february 9, 2014, the artists caused controversy at the berlin film festival when labeouf arrived at the red carpet wearing a brown paper bag over his head with the words "i am not famous anymore" written on it. in a conversation conducted as part of the trio's "#interview" piece in november 2014, labeouf said that he was "heartbroken" and "genuinely remorseful and full of shame and guilt" at the start of their subsequent "#iamsorry" performance, in which he occupied a los angeles gallery for six days wearing the paper bag and silently crying in front of visitors, but that "in the end i felt cared for however it came—it was beautiful, it blew me away." he revealed, however, that one woman had proceeded to sexually assault him during the february performance, while rönkkö and turner later clarified that they had prevented the assault by intervening as soon as they were aware of the incident starting to occur.