during a conference call with investors on july 30, 2019, chip paucek said the business wasn’t growing as he had hoped, and attracting large numbers of students was more challenging and more expensive than before. as a result, the company’s stock fell from $36.50 to $12.80 in 24 hours. paucek said 2u would work to increase the efficiency of its marketing spending by reducing the number of programs it launches. he also said 2u would be more flexible with its pricing and offer hybrid pricing structures and fee for service in addition to its current revenue share model.. the net worth of the company fell from $4.7 billion in september 2018 to $1.35 billion in november 2019.