the cuadernos de la realidad nacional (notebooks of the national reality), ceren's publication, became the principal ideological generators and emitters during the social democratic government of salvador allende (1970–1973). the journal was similar to the french post-structuralist model, and it was primarily aimed to analyze the political economy of the mass media. under this rubric, mattelart and ariel dorfman published in 1971 the famous pamphlet: "para leer al pato donald, manual de descolonización antinorteamericana" ("how to read "donald duck", a manual for american de-colonization"), where they provided a marxist structural analysis of global forms of american consumer capitalism. the pamphlet denounces "yankee media penetration" through an assessment of disney as global ideological conveyor of american liberal - and increasingly neoliberal - values. the book analyzed the celebrated family of ducks and presented them as nasty agents of the north american cultural imperialism. this book enjoyed great publicity and it became one of the best-selling books in latin america during the 1970s, largely because of american-centered interventions in latin america and repeated efforts by american political, economic, and paramilitary assets to undermine the democratically elected government in chile.