embarq had an established partnership with echostar-owned dish network and offered a comprehensive lineup of dish network services to its customers. discounts were available when eligible dish network programming was bundled with other qualifying embarq products. in addition to the dish network partnership, embarq also planned to test a tv service (tentatively called embarq tv) in the near future. details were scarce, but the service was rumored to have been an iptv fiber-to-the-node service similar to at&t's u-verse. testing was completed and embarq/centurylink rolled out iptv to its customer base in jefferson city, mo in october 2009. centurytel is providing its iptv feed to the jefferson city switching office from its service in columbia, mo. centurylink now offers its prism tv service in select markets, which was based on embarq tv. legacy embarq customers who have dish network can still bundle their service with centurylink, but only under a grandfather clause; new customers can only get directv if prism tv isn't available.