following the dot.com crash in 2000, he led a massive three-year restructuring of motorola that included large lay-offs, closure of manufacturing facilities and reducing break-even costs. simultaneously, galvin led the renewal of six sigma quality through digital six sigma and introduced motorola's moto language advertising campaign in 2002. the razr cellular phone was designed by galvin's innovators in new product development methodologies created during the 2001–2003 timeframe. razr was introduced july 27, 2004. the innovations behind the razr was so cutting edge that even galvin's eventual successor, ed zander, stated “there was a small team developing the razr before i got there. when i saw the technology, it blew me away.”