founded by margaret kelly, also known as miss bluebell, the dancers of the lido are known as the bluebell girls. until her retirement in 1986, each dancer was selected by kelly. the dancers were afterwards under the direction of pierre rambert until his retirement in december 2014. according to "forbes", they are "some of the world’s most beautiful and talented burlesque dancers". the cast comes from all over the world, and are noted for their statuesque height, averaging 5' 11".