the fengshen name was first used as a vehicle model name by yunbao automobile, a joint-venture set up by the taiwanese yulon motor. during the late 1990s, nissan of japan was formally added as a partner in the yunbao joint-venture which resulted in the first fengshen, the yunbao fengshen 7200, a rebadged model line based on the nissan bluebird u13 that was launched in the chinese market in 1998. later in 2003 nissan bought yulon’s share in the joint-venture which became dongfeng-nissan, and later the fengshen name was chosen to become the name of the new sub-brand.