propagandizing techniques of distraction are used in media manipulation. the idea is to encourage the public to focus on a topic or idea that the compliance professional feels is supportive of their cause. by focusing attention, a particular ideology can be made to seem the only reasonable choice. oftentimes, media competition is the driving force for media bias, manipulation, and distraction. if a media company can find an audience with a united ideology, it then develops a loyal consumer base, as its consumers will be happy with the way media is presented. a so-called "conservative" media outlet would not hire a "liberal" reporter, as they would run the risk of alienating its viewership.