in 2008, the msrp for it was $6,200 and it was selling at or below retail. the msrp for the gv was $6,575 and it was selling above retail in most situations. a short time before its release, resellers and retailers were asking as much as double retail in anticipation of the new model. as of 2017, the msrp for a gv milgauss is $8,200.