on 26 july 2007, southampton fc confirmed it had sold the station to south wales-based radio group town & country broadcasting - a firm headed by lifelong southampton fc fan jason bryant (formerly of talksport and virgin radio). the sale led to a rebranding of the station as 107.8 radio hampshire from 6 august 2007. as radio hampshire, the station combined adult contemporary music with information and breaking news from southampton fc; match coverage also continued, and the station continued to be operated from the studio at st. mary's.