bankers life is the primary subsidiary of cno financial group, inc. (itself formerly conseco, inc until 2010). the company was established in 1879 in chicago, illinois. cno is a fortune 1000 company (rank of 548 in 2015) whose subsidiaries provide insurance products and services to customers in the united states. the core retail market served by bankers life is the pre-retirement and retirement aged individual and their families whose annual household income is between $25,000 and $75,000.