enhancing the lifespan of products have been yet another approach to sustainability, yet still only in its infancy. upmarket brands have long supported the lifespan of their products through product-service systems, such as re-waxing of classic outdoor jackets, or repairs of expensive hand-bags, yet more accessible brands do still not offer even spare buttons in their garments. one such approach concerns emotionally durable design, yet with fashion's dependency on continuous updates, and consumer's desire to follow trends, there is a significant challenge to make garments last long through emotional attachment. as with memories, not all are pleasant, and thus a focus on emotional attachment can result in favoring a normative approach to what is considered a good enough memory to manifest emotionally in a garment. cultural theorist peter stallybrass approaches this challenge in his essay on poverty, textile memory, and the coat of karl marx.