while it was a popular destination for tourists, businesses such as delivery and taxicab services would not serve residents living on butt hole road, believing that the name was simply a prank. those living on the street would also receive phone calls from pranksters making a joke about the street name, and many residents eventually had their phone numbers removed from public listings. the name of the street inspired authors ed hurst and rob bailey to create the book "rude britain", a compilation of inappropriate place names in great britain, after reading an article about a couple who purchased a house on the street.