it was announced on october 21, 2012 that jordin sparks would be releasing her third fragrance, titled ambition... the following month. the fragrance was created by sparks in mid 2012 and it was released, packaged in a clear white and gold plated spherical bottle, in the united states on november 8, 2012. sparks' first scent because of you... was geared toward a much younger demographic however, ambition is said to be aimed at a more higher-end than her last scent set to be more "fresh and edgy", just like the woman who is expected to wear it. the fragrance was initially released exclusively at bon-ton department stores nationwide, at a retail price of $35 for 65ml / 2.2oz eau de parfum, before being released in stores around the country such as target. according to the bon-ton official perfume website, ambition.. is a "sophisticated and sensual, modern yet classic, unique yet broadly appealing." during a behind the scenes look during the promotional photo shoot for the scent, she revealed the reason behind naming the fragrance "ambition". sparks states "i want to do it all, that's why ambition is called what it is, because that's how i feel my life right now. i want to do everything, and i feel there is a lot of people out there like me that are just as ambitious... right now, i feel like i can take on the world... ambition is the perfect word for where i am in my life right now." when it came around to sparks' creating her new scent she was more focused on what to leave out. specifically, anything that would make her grandmother sneeze or break out in hives. "my nana is allergic to everything!... so for me, one of my big things was that i wanted my nana to smell it and not have an allergic reaction. she also notes that her mother inspired her to get into the beauty business stating "my mom used to have this pretty display with tons of perfume bottles and i’d always look at them. so i knew from a young age that i wanted to make my own fragrance one day.