adi ferreira, played by ameet chana, is the brother of ash (raji james), ronny (ray panthaki) and kareena (pooja shah). adi runs a clothes stall on the market with his sister, and spends a lot of time trying to impress his father, dan (dalip tahil) but fails. he has a romance with sasha perkins (jemma walker), a pole dancer and escort, who he initially pays to pretend to be his girlfriend. however she has an affair with danny moon (jake maskall) which ends the relationship.