in retrospect, the choice of the model name might seem unfortunate. one writer began a history of american perceptions of dictators with the introduction of the studebaker dictator. he noted there were political problems in the name 'dictator', making it unusable in european monarchies. the same applied in british empire countries which imported the car. diplomatically, studebaker marketed its standard six as the director in these countries. in the united states the name initially caused no problems.