in the early 1990s, chicago-born actor dennis farina made a series of commercials for old style beer, mentioning that it was "our great beer... and they can't have it." in 2016, the production of old style returned to the la crosse brewery under a new contract with pabst; city brewery became the sole producer of the old style brand. along with the homecoming of the beer, the brand introduced old style oktoberfest.