the campaign has been described as a way to take advantage of the "figurative walls" of privacy in iran. a political demonstration may find little publicity and its participants may be beaten and arrested — as happened at the 12 june 2006 demonstration. however, signature seekers "fan out in ones and twos, to small towns and villages, going into shops, beauty salons, schools and offices, or stand at bus stops explaining 'face to face' how the iranian interpretation of sharia law is stacked against half the population. they ask men and women to sign their petition."