functional lost money on wfly, and sold the station in early 1975 to the rochester, new york-based rust communications group. after the sale, the station changed programming to an automated album-oriented rock format, billing itself as "sophisticated rock." wfly went adult contemporary in 1977, and then reverted to top 40 in 1979 as "the new fly 92 fm". in 1983, the station was sold to five states tower company, owned by rob dyson, who also owned wpdh and weok in poughkeepsie. in 1987, it was subsequently sold to jim morrell's albany broadcasting. the second go-around of top 40 was the charm, as wfly caused the eventual deaths of am powerhouses wtry and wptr. under program director todd pettengill (then a little known dj from wbug in amsterdam, new york), the station anchored itself securely in the chr format. in the following years, most rivals eventually failed, though three stations (wgfm/wgy-fm ("99 gfm", later "electric 99 wgy fm") from 1982 to 1990, wkli-fm ("k100") from 1996 to 1999, and wkkf ("102.3 kiss fm") since 2000) have survived for an extended period (though wkkf has more recently been directly competing against wfly's sister station wajz). in 2005, the station rebranded with the full frequency as "fly 92.3" and tweaked its format to be more modern rock-leaning to separate itself more from co-owned wajz (which had taken on a more rhythmic format); however, over time, the station has reverted to a more mainstream chr format.