wgse became a charter wb affiliate on january 11, 1995. carolina christian broadcasting sold the station to james mcgregor everett in 1996. at this point, the religious shows were dropped except for a few on sunday mornings. in november of that same year, wgse was also able to acquire the fox affiliation for the market. with this, the station changed their call letters to the current wfxb. prior to november 1996, florence–myrtle beach had been the only area of south carolina, and one of the few in the eastern time zone, without an over-the-air fox affiliate. area cable systems piped in wilmington, north carolina's wsfx-tv (which was the area's former cbs affiliate) as the area's default fox affiliate (it identified as "wilmington/florence/myrtle beach") or columbia's wach; the latter of which was carried prior to wsfx-tv's switch to fox.