in 1993, the rights to the lilly pulitzer brand were bought by sugartown worldwide, inc. they contacted lilly with the hopes of bringing back the brand because, "they just loved lilly, their mothers and sisters loved lilly, and they wanted to bring the line back," according to lilly herself. lilly is not involved in the day-to-day running of the company, but she continues to do things like approve new designs, fabrics, and collections.