in october 2011, heineken sold the mcewan's beer brands to wells & young's for around £20 million, and production of mcewan's best scotch and canned and bottled brands moved to bedford. the new owners vowed to reintroduce mcewan's as a cask ale brand and launch an expanded premium bottled range. together with the younger's brands mcewan's generates £80 million of sales annually in the uk, and mcewan's is now the largest wells & young's brand. it is the highest-selling ale brand in scotland where it has a 20 per cent market share. like most largely pasteurised ale brands in the uk it has been in a state of managed decline. the beers are sold predominantly in scotland and the north of england; a small amount is exported to italy. 2012 saw the launch of "mcewan's export" in bottles, and a new seasonal cask-conditioned golden ale called "mcewan's gold". in 2013, export sales to canada were resumed, having been discontinued under heineken. in april 2013 mcewan's red was launched, aimed at younger drinkers and with the intention of expanding the brand into england. mcewan's beers began to be sold in france in april 2013. the bottled beers mcewan's "amber" and "signature" were launched in july 2013.