in the early 1980s, ktxt-fm offered an eclectic mix of alternative programming ranging from oldies, new wave-80s, and reggae to house/trance, rock, country and indie. the 1980s led the way to the introduction of reggae music to the south plains area. reggae bands were booked in local clubs as a result and lubbock experienced a boom in world music influence locally. as with all college radio during the 1980s, ktxt-fm was responsible for expanding the minds and opening the ears to the sounds of up-and-coming bands like rem, u2 and the clash. while other stations in lubbock stuck with the chart hits radio (chr) radio format, ktxt-fm drew many listeners away from commercial radio with their alternative programming, thus forcing the commercial stations to pay attention to ktxt's playlists and djs. many veteran djs can claim ktxt-fm as their first home on the air and are currently employed throughout the us as a result.