the temple is the richest pilgrimage center, after the padmanabhaswamy temple in thiruvananthapuram, kerala, of any faith (at more than inr 50,000 crore) and the most-visited place of worship in the world. the temple is visited by about 50,000 to 100,000 pilgrims daily (30 to 40 million people annually on average), while on special occasions and festivals, like the annual brahmotsavam, the number of pilgrims shoots up to 500,000, making it the most-visited holy place in the world.