annie leibovitz is a professional portrait photographer who had published a photograph of celebrity demi moore while moore was seven months pregnant. the photograph, published on the front cover of "vanity fair" in august, 1991 with the title "more demi moore", had achieved significant fame and notoriety on publication, and paramount pictures chose to parody it in 1993 as part of a promotional campaign for its new film "". paramount's commissioned photograph featured leslie nielsen's face superimposed over the body of a pregnant woman, shot and digitally manipulated in such a way as to closely resemble leibovitz' photograph of demi moore. paramount ran the ad nationally, and leibovitz sued for copyright infringement.