in the 1930s towles transformed his band into the nat towles dance orchestra, signed with the national orchestra service, and focused on swing music through the 1930s and 1940s. in 1934 towles took up residence in north omaha, nebraska, where his band was stationed for the next 25 years. with this outfit towles dueled with lloyd hunter for dominance over the much-contested near north side in north omaha, where he was held over at the dreamland ballroom for several weeks. in 1936 and 1937 towles' band held residence at omaha's krug park.