in april 2011 romanian tv station antena 1 (part of the intact media group) announced that the british—concept reality/musical contest show x factor will come to romania as well. in early june it was announced that seling was to be one of three judges of the contest. along with radio dj mihai morar and singer-songwriter adrian sînă (frontman of dance, pop band akcent) she toured romania all summer long to find those who have the x factor within them. it was announced that she was to mentor the "groups" category. she was helped by alexander ryback to select the final four acts to enter the live galas in fall 2011.