in 2009, tudor instigated a major brand relaunch with new product lines. first came the tudor grantour chronograph and the tudor glamour collection of classic watches. this was followed in 2010 by the heritage chrono, inspired by the tudor “montecarlo” from the 1970s. the heritage chrono was the first of the tudor heritage line of watches designed to echo tudor's best-known vintage models and also the first to come with an additional fabric strap.