the iphone 12 pro and iphone 12 pro max are smartphones sold by apple inc. they were announced on october 13, 2020, alongside the iphone 12 and 12 mini. the iphone 12 pro and 12 pro max contain many of the same features as the 12 and 12 mini, with the addition of one camera lens (similar to iphone 11 pro and 11 pro max) and a lidar scanner to allow for better photos and augmented reality experiences.