although its previous slogan was "we're the rock of new orleans," the station's call letters stand for "westbank radio new orleans." the station operated a popular business selling rock t-shirts, records and other music related items called the wrno "rock shop" on the ground level of the studio. since its inception in 1967, wrno endured many incarnations with different rock music formats, finally adopting the classic rock format in 1997. wrno was also home to a popular shortwave radio service in the 1980s and 1990s called wrno worldwide, now owned by a christian broadcaster.