the company listed in new york in 1990, and in milan in december 2000, joining the mib-30 (now s&p/mib) index in september 2003. the listing enhanced the company's ability to acquire other brands, starting with italian brand vogue in 1990, persol and us shoe corporation (lenscrafters) in 1995, ray-ban in 1999 and sunglass hut, inc. in 2001. they went looking for more retail companies, acquiring sydney-based opsm in 2003, pearle vision in 2004, surfeyes in 2006, and cole national in 2004. they acquired oakley in a us$2.1 billion deal in november 2007.