on 22 september 2013, it was announced that exclusive books - and its sister company van schaik bookstore - was being sold by tmg to a private consortium led by medu capital for r435 million. at the conclusion of this sale, the company briefly traded under the name "jadeite trading (pty) ltd trading as exclusive books", before being re-registered as "exclusive books group (pty) ltd". on 21 august 2014, the company announced its new brand and a shift in its corporate focus, including the introduction of its own café brand, eb café.