krwp later skewed to an urban adult contemporary format with the intent of challenging the market's heritage r&b station, kmjq. however, krwp never challenged kmjq in the ratings due to the location of the transmitter, which resulted in a lack of decent coverage for the market. krwp was transmitting from a site 50 miles east of houston in chambers county, whereas the transmitter for kmjq and almost every radio and television station serving houston was based in northeast fort bend county east of missouri city. the station was home to doug banks in the mornings, even through the format altering in 2003.