on may 31, 2005, at 6 a.m., 97.5 kiol broke the simulcast and launched houston's third attempt at an fm news station, as kfnc fm news channel 97-5 (102.1 klyx—now kmjq—was the first in 1975 as an affiliate of nbc radio's now-defunct 24-hour nbc news and information service; 97.1 kktl was the second fm news/talk station, and is now classic country.) adopting a news/talk radio format, the station consisted of former klol morning personalities jim pruett and brian shannon (the voice of eddie "the boner" sanchez), who reunited to host the afternoon talk show "back talk", which was later moved to mornings. other klol alumni on board for the station's news department were laurie kendrick and martha martinez. non-klol personalities included former kilt newsman jim carolla, former krbe and "newsradio 740" staffer michael shiloh as morning host/anchor, former "newsradio 740" reporter and editor belinda babinec, former kprc-tv sports director craig roberts, a.w. pantoja, clark howard, phil hendrie, and charles mcphee.