the music video for "life got cold" was directed by phil griffin, who previously directed the videos for "sound of the underground" and "no good advice". the band members are seen in stunted movement, wandering around an abandoned city setting. both group and individual shots are shown in various scenes. nadine coyle is seen in front of an abandoned building, while sarah harding is next to a car and a phone booth. nicola roberts is alone in a kitchen as pouring rain can be seen on the window. cheryl cole is shown in an alleyway, while kimberley walsh is alone on a street curb. the group are shown together on an abandoned bus, in an alley at night, and sat in front of the abandoned building. the video has a slightly blue hue to it, suggesting coldness and darkness. it also makes use of lens flares.