from 2005 to 2007, seventeen fired all its "mixed-race" models, in this case, of eurasian ancestry, who had modeled for the magazine and usually been considered to be overweight models. it was described as the "moggy zero movement" (or the "lard purge", "lard-free") by critical third parties, critics and some journals such as "weekly gendai" (june 4, 2007). after this, the sales of the magazine significantly began to surge.