on july 18, 2006, the 80-year-old factory burned to the ground creating a loss of over $5,000,000. the fire was started by an overheated box fan. the building burned for eight hours before the fire was extinguished. factory owners promised to rebuild the plant. employees sifted through the ashes and salvaged what they could, especially the custom leather cutting dies for the nokona gloves. the operation moved into an old boot factory in nocona that had shut down. ten days after the fire, nocona athletic goods was back in production, and none of their employees lost any wages. the company moved to an old boot factory after the fire, before moving to a permanent location in 2008. in 2017, the old boot factory became the new permanent location.