the fda has guidelines for what is considered a misleading label. there are rules for the size of the font and what to name food products. the name must include what the food actually is, that means if the food is canned carrots the can must have carrots on the label. if an official name for the food does not exist, then the label must give the consumer some idea of what the food contains. the fda states the name should be a “statement of identity,” meaning the company cannot make up a new name for an already existing food. something must be called an imitation if its nutritional values are significantly different than the original food. with drinks/beverages that want to be called juice, it must have the percentage of the fruit or vegetable in the juice. the name of the juice must be from its more prominent fruit or vegetable by volume. for example, coca-cola tried to sell pomegranate juice (pom wonderful) which had only .3% pomegranate in it, so they had to change the label. for a beverage/drink to be called juice it must be 100% juice; if it is less than 100%, then it must be called a drink or beverage.