in the early 2000s, sports watches with fabric straps became popular. at the launch 2010 of the heritage chrono watch tudor supplied both a metal bracelet and a fabric strap. a second nato strap has been included with all of tudor's heritage models from that time. tudor's fabric straps are woven by a passementerie manufacturer near st.-etienne, the centre of french silk weaving since the 15th century. the same firm also makes ribbons for vatican medals as well as passementerie (decorative trimmings like lace and cord for clothing and furniture) for haute couture houses like chanel.