campbell worked again for the labour party as campaign director in the run-up to their third consecutive victory at the 2005 general election. campbell also acted as an adviser to gordon brown and ed miliband at the 2010 and the 2015 general elections. sir clive woodward recruited campbell to manage relations with the press for the british and irish lions tour to new zealand in 2005. campbell wrote a column for "the times" during the tour.