in 2003, wpde introduced another prime time newscast on wwmb under the title "wpde newschannel 15 at 10 on upn". now airing every night, it was anchored on weeknights by jim heath. the second generation of the show featured interactive segments such as "say what?" and "quick hits" in a more fast-paced format. wwmb first got competition in 2004, when fox affiliate wfxb entered into a news share agreement with wbtw. this partnership resulted in the area's second prime time broadcast at 10 seen weeknights for a half-hour. on september 18, 2006 with the launch of the cw, wpde's production on wwmb changed its name to "newschannel 15 at 10 on cw 21" and featured an updated graphics theme.