in 2009 robert lustig, a pediatric endocrinologist of the university of california, san francisco, with a special interest in childhood obesity, made a video, "sugar: the bitter truth". lustig and his colleagues had discovered, independently of yudkin's work, that sugar has serious deleterious effects, particularly in the etiology of diabetes and obesity. in his video, lustig referred to his re-discovery of and admiration for yudkin's research. the popularity of the video, which has been viewed several million times, has contributed to a resurgence of interest in yudkin's research.