the station has been owned by the cox publishing family and their related companies since its inception; cox also publishes the "dayton daily news", the first newspaper ever purchased by cox enterprises founder james m. cox. in fact, whio-tv is only the second of three television stations built by cox from the ground up, merely five months after its sister property wsb-tv in atlanta, where cox media group is headquartered now. whio-tv's licensee, miami valley broadcasting, was originally used as the official name for cox media's television arm for decades.