i think it's wrong to underestimate  erm i i it's particularly initially, how, how positively reinforced it can, it can be around you  erm, just this  the idea of losing weight  and that er  you know, people will be  wha , for whatever reasons are, either envious or they want to know how you can do it, they want to know, and particularly if it's linked with exercise then it's all very good things to do and  you know, the media's telling you and  a , everyone's telling that this healthy lifestyle that actually then goes out of control through  being so controlled  erm e e , there's a, well there's a thin line between it, being a very positive experience, and you're suddenly buying smaller jeans and erm  you know, it's just  everything is is feeding, if that's the right word, this idea that it, that that it's tremendous to be