the city's main annual festival is the feria de la manzana or apple fair, which has been held each august since 1941. this event attracts about 300,000 visitors over the course of a week, offering about 140 different activities. these include the crowning of an apple queen, clock exposition, food, other exhibits and concerts by symphony orchestras as well as popular artist such as juan gabriel, alejandro fernández, aleks syntek and grupo elefante. there is a local version of danzón called zacatlán de la manzanas performed here, a work by local musician pedro escandon. the festival generally exhibits and sells over 100,000 crates of apples as well as hundreds of crates of plums and pears. the festival is dedicated to our lady of the assumption.