moore's beginnings as a business owner was in gas, not grains. in the 1950s, he briefly owned a filling station in los angeles. the smog in the city influenced bob and his wife charlee to sell the station, and move to mammoth lakes, a small resort town in the mountains just to the north of los angeles where he opened a second gas station. it failed after a year and the family was forced to move temporarily into a rental owned by their minister. moore got a job working as a manager at a firestone tires store and got back on his feet. he bought a five-acre goat farm where he and charlee raised their boys. he and his sons sold milk and eggs locally. charlee began experimenting with baking whole grain breads.