in different periods of time, consumption and its societal functions have varied. in 14th century england consumption had significant political element. by creating an expensive luxurious aristocratic taste the monarchy could legitimize itself in high status, and, according to the mechanism of taste and consumption, by mimicking the taste of the royal the nobility competed for high social position. the aristocratic scheme of consumption came to an end, when industrialization made the rotation of commodities faster and prices lower, and the luxuries of the previous times became less and less indicator of social status. as production and consumption of commodities became a scale bigger, people could afford to choose from different commodities. this provided for fashion to be created in market.