baby, the stars shine bright sells other brand names such as a variant on the character charmmy kitty, hello kitty's pet cat. the charmmy kitty dolls they sell relate with the store's own gothic lolita and sweet lolita fashion style. hello kitty has played a role in the sweet lolita fashion as an on-side accessory. since it is not easy to carry a hello kitty or charmmy kitty doll on the streets, the character instead might reside in the girl's bedroom, cellphone, accessories, and so on for decoration.