when it was decided that "on and on" was to be released in numerous countries as the follow-up to major summer hit "release me" a new video was to be filmed. the video was shot in göteborg, sweden for two days on july 12 and july 13, 2009. the job was handed to stark production with swedish director torbjörn martin and producer björn fävremark. the musicvideo premiered on stark's homepage on september 21, 2009. the video features agnes alone in numerous different outfits and settings. most of the video is computer-animated and shows agnes dancing in front of a light-blue background while confetti or moving white lines surrounds her. other scenes shows agnes under water or in front of two giant spotlights.