kevin masters, played by colin mccormack, owns a minicab firm. peggy mitchell (jo warne) starts work for him and they begin an affair; however, peggy is forced to end it when her husband eric develops cancer. kevin comes back into peggy's life promptly after eric's death, but her children take against him, particularly her daughter sam (danniella westbrook). kevin attends a family meal at the b&b where sam and her boyfriend ricky butcher (sid owen) announce their engagement much to peggy's shock and anger. peggy then tells kevin to warn ricky off, which he does. when ricky and sam are found parked in a van in a graveyard, kevin and peggy drag sam home. he is also present when the mitchells and butchers set off to scotland to find ricky and sam in order to stop them marrying. both families are ultimately unsuccessful. kevin attends ricky and sam's blessing in walford with peggy, after he persuades peggy to attend. following the blessing kevin is not seen again. off-screen, peggy and kevin remain together until 1994, when peggy discovers that he has been cheating on her with another woman. kevin is later retconned out of existence when peggy gets together with george palmer (paul moriarty), as she states she hasn't been in a serious relationship since eric died.