skupin's first job after college was selling copiers for 3m. in 1992, he teamed up with a childhood friend, greg swan, to found rhinosoft interactive, a software company based out of wisconsin. in 2000, rhinosoft was involved in a controversy when some cd-rom versions of the bible, published by skupin and swan, were distributed into various boxes of cereal as part of a promotion by general mills. the cereal company, which had been distributing computer games and dictionaries on cd-rom as part of the same promotion, claimed that it was unaware of the presence of the bible cd-roms. general mills apologized for the move, stating that it was against company policy to "advance any particular set of religious beliefs," although swan insisted that the company had indeed been aware of the disc-based bibles all along.