"life got cold" was first performed live by girls aloud at two summer festivals in 2003, pop beach and live & loud. the first televised performance occurred on "" on 19 july 2003. the group performed in black-and-white business casual attire, as seen in the music video and on the single's artwork. they performed on "cd:uk" once more the following month, although cheryl was absent due to illness. girls aloud also appeared on "diggin' it", "popworld", "top of the pops" and "top of the pops saturday" (twice).