she was the spokesperson for romania and presented their votes during the grand final of the eurovision song contest 2012. in 2013 she was selected to be the endorser for a notorious romanian moisturising cream, gerovital, a product with edelweiss-rich extract, in a green-white combination of colours, without preservatives. also, a new enhancer to paula's image, was when the famous brand "loncolor", proposed to paula to become their endorser in 2012, the celebrity representing loncolor envogue 535, a good choice of hair shade for every woman.