in 2002, carroll co-founded greatboyfriends.com with her sister, cande carroll. on the site, women recommended their ex-boyfriends to each other. "the oprah winfrey show" profiled the website in 2003. the knot inc. bought greatboyfriends in 2005. in 2004, she launched catch27.com as a spoof of facebook. on the site, people put their profiles on trading cards and buy, sell, and trade each other. the "boston globe" headline was "you can't buy friends like these... well, actually you can."