eisenberg who has been a long time fan of the iconic, isle of man tt, sponsored three times iom tt podium winner daley mathison and dr miguel gimeno fabra on the nottingham of university (nou) electric motorbike under the zero tt class for 2019. the nou bike had been designed to be more powerful and capable than all it's previous years. the day before madmax team rider daley mathison was meant to ride the zero tt bike to number one podium position, sadly daley, was killed in the superbike crash. zef eisenberg promised daley's wife natalie, and family that this was unfinished business and he would take the nou bike to world record glory himself as a tribute and final send off to daley. the madmax / nou electric motorbike was re-engineered to be more powerful than ever and on sept 21/22, eisenberg, along with the help of dr miquel achieved four fim world speed records (at elvington, yorkshire), wearing daley's actual 'daisy' kneesliders and with daley's wife natalie present, eisenberg fulfilled his goal of making the bike into a world record bike for daley. this technological feat achieved in record time, inspired the the royal automobile club (rac) club to name eisenberg as the winner of the simms award, a highly prestigious accolade, only given in years of exceptional motorsport performance.