in 2013, simon co-founded haystaqdna, where he worked with commercial and advocacy clients to utilize technology to identify targeted individuals using predictive analytics. this also involves matching public posts from social media on political issues such as health care to refine targeting of voters. as co-founder and president of haystaqdna, simon was active in gaining data and interviewing us voters on subjects like gun safety and energy use. in december 2015, he joined cbs radio as a senior advisor, to enhance their overall data analytics capabilities.