on january 24, 2006, time warner and cbs corporation announced that they would merge the broadcast operations of the wb and upn to form the cw television network. on march 9, it was announced wpxt would become portland's cw affiliate. later on may 1, it was made public sister station wpme would affiliate with mynetworktv. with the new affiliation, wpxt's branding became "the cw portland". in 2007, wpxt changed its on-air branding to reflect its call letters rather than a city.