"mis//understanding" was officially released, exclusively by artistdirect.com as the album's first music video on november 11, 2011. it is the first of a three part series of music videos for songs off of this album. the videos were filmed in brooklyn, ny in september, with director travis kopach. according to guitarist joshua moore, "we actually filmed three music videos. the story you see is actually part one of three. as time goes, we'll release another video and then follow it with the final video. you see this guy running through the woods. there are scenes of him covered in mud, dirt, and grime. he's even running from himself. that's all going on in his mind. he's running away from the darkness that he sees. he's trying to break away and break out from that. it goes along with the lyrics of the song—not understanding a lot of the things that happen and the negativity that seems mindless. there's no reason for it. towards the end of the song, dave [stephens] says, 'don't give up on me. take comfort in me.' the song is ultimately about figuring out how to fix things within yourself and be happy. that's where it all starts. more or less, the video is the artistic way of expressing that."