but by this time, ferranti's uk computer divisions were themselves in turmoil. their attempt to commercialize the atlas design was dragging on, and meanwhile sales of their older mercury were drying up. in order to address this, as well as move into a new market segment, they decided to launch a newer system aimed at the low-end of the market. the result was the ferranti orion, which used an entirely new circuity system known as "neuron". this proved to be somewhat of a disaster, and only 12 orion i machines ever shipped (the first went to ab turitz and co., of gothenburg, sweden, in march 1963).