the fashion industry has a clear opportunity to act differently, pursuing profit and growth while also creating new value and deeper wealth for society and therefore for the world economy. it comes with an urgent need to place environmental, social, and ethical improvements on management's agenda. the goal of sustainable fashion is to create flourishing ecosystems and communities through its activity. this may include: increasing the value of local production and products; prolonging the lifecycle of materials; increasing the value of timeless garments; reducing the amount of waste; and to reducing the harm to the environment created as a result of production and consumption. another of its aims can sometimes be seen to educate people to practice environmentally friendly consumption by promoting the "green consumer".