in 1981, landmark acquired the neptune theatre in seattle. a year later, landmark merged with movie, inc., from santa fe. movie, inc., another small company capitalizing on the excellence of foreign, alternative, and classic films. in 1988, the oriental theatre in milwaukee was converted to a triplex by adding 2 theaters underneath the balcony. the original artwork of the main auditorium was left untouched. additionally, canal place cinema (4 screens) opened on the edge of new orleans' french quarter making it landmark's first new build. 1989 brought a merger between landmark and the seven gables theater circuit from seattle and portland. landmark was purchased by heritage entertainment.