in 2011, better luck next time started writing their 4th album. recording and production took place in late 2011, and rolled over into 2012. this period would prove to be a very difficult time for brian, as he was going through a lot of personal struggles throughout the entire process of the album's production. much of his hardships are reflected directly on the record as a result. the band was also unsure of distribution due to the delays a lifetime of learning faced. it was decided that this album would be self-released, very much on the same lines of how the band did third time's a charm.