bloomberg was well known for using a datascreen format that occupied most of the television screen and the camera shots. until 1998, bloomberg did not have a moving ticker. instead, it had boxes that were dedicated to world news, as well as weather conditions in selected cities, in addition to market data which was confined to the bottom of the screen. this changed gradually to focus more on business news. the data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.