weidenfeld stated in an interview with "the new york times" that animation domination high-def would celebrate "the paramount importance of youth and love and friendship and hanging out and being awesome – not ironically awesome, just awesome." his intent was for the block to offer viewers new content with a significant lack of cynicism, which he believed contrasts his former employer (williams street, programmer of adult swim), which he stated is "not an optimistic channel." despite this, weidenfeld allowed cartoon network/adult swim owner turner broadcasting system to purchase commercial time during the premiere night of adhd (one ad aired at 11:30 p.m. with a talking heads reference stating that adult swim was first in the format, and the last ad aired at midnight congratulating the crew before the start of a rerun of "the cleveland show"). weidenfeld responded: "we love adult swim and we’re happy to receive both their attention and their ad dollars!" fox executives were not made aware of the local ad buys, which was done without their knowledge.