holdsworth was a uci continental team founded in 2018. although the team is british-based, with its headquarters in rotherham, yorkshire, it is irish-registered. the founding of the team marked the return of the bicycle brand to competition after a 40 year absence, with the holdsworth name being revived by planet x founder dave loughran. in 2017, the team announced their intention to race in the 2018 tour de yorkshire: their place was confirmed in march 2018.