the target reader groups include investors and business executives in both china and hong kong, mainly from the pearl river delta and especially the special economic zones. employees of some hong kong companies which have based their businesses in mainland china, and politically-minded individuals with an interest in the hksar-prc relation, are also an important target group. its worldwide readership includes people from malaysia, thailand, singapore, the us, canada, australia, uk, germany, the netherlands, norway, indonesia (starts 28 sep 2009, officially issued), etc..