as the world of online shopping grows, it is becoming easier for the privacy of individuals to become exploited. there have many cases of email addresses, phone numbers, and other personal information that have been stolen illegally from shoppers, clients, and many more to be used by third parties. these third parties can range from advertisers to hackers. there are consumers who actually benefit from this by gaining more targeted advertising and deals, but most are harmed by the lack of privacy. as the world of technology grows, consumers are more and more in risk of losing privacy.