after all, er, the idea of death being the end of everything, isn't particularly gratifying to people, but er, the idea of an afterlife is, is very much more appealing, because it means death isn't the end, it's just a kind of transition from one state to another, and it's nice to think that er, there could be an afterlife, particularly if you can look forward to it, erm, in a, in a better place than here.