bamboozle! was originally intended as a real-time game that could be played in conjunction with a broadcast tv programme using a similar multiple choice format as "who wants to be a millionaire?". the decision by the new broadcast teletext franchise holders (teletext uk) in 1993 to opt for x.25 packet switching meant that it was impossible to adequately synchronise the broadcast of teletext content in the context of a tv programme. the format thus fell back to the form it had operated in largely unchanged since 1994.