agoda has received mixed reception. agoda was identified by siteminder as the fourth most successful hotel channel in the united states and canada. it was awarded by the world travel awards for its booking app. viva glam magazine included agoda in their list of the best websites for booking a holiday vacation. in 2017, agoda was named the #2 hotel booking platform by frommer's. they noted that it was the most-improved booking website of those mentioned thanks to its expansion from just being an asian specialist website. they added that it is competitive with booking.com, but misses the top spot because of middling domestic results and worse filters. in 2016, agoda was named the best online travel service by singaporean lifestyle website asiaone's people's choice awards. usa today deemed agoda's reward program to be the worst out of the four booking sites. smarter travel listed it among the best hotel booking sites due to its variety of potential travel locations. author matt kepnes noted that agoda is the best website for asian hotels. it was the third revenue-generating booking channels in thailand.