the apdex alliance, headquartered in charlottesville, virginia, was founded in 2004 by peter sevcik, president of netforecast, inc. the alliance is a group of companies that are collaborating to establish the apdex standard. these companies have perceived the need for a simple and uniform way to report on application performance, are adopting the apdex method in their internal operations or software products, and are participating in the work of refining and extending the definition of the apdex specifications. alliance contributing members who incorporate the standard into their products may use the apdex name or logo where the alliance has certified them as compliant.