the pasadena tournament of roses association was the organizer of the game and dedicated the game in honor of all wounded military personnel, who tossed the game coin by their representative grand marshal j.r. martinez. because of sponsorship by vizio, the first game in the 2012 edition of the bowl championship series was officially titled the "rose bowl game presented by vizio". the contest was televised on espn with a radio broadcast on espn radio and xm satellite radio, which began at 1:30 pm (pst) with kickoff at 2:10 pm (pst).