on july 12, 2006, it started airing a half-hour newscast called "weather first at 4" on weekdays becoming the first station in west palm beach to do so. while the main intention of the new broadcast was to cover west palm beach area weather, news updates and headlines were added after a short time. this production is streamed live on their website. on july 17, 2006, wpbf added thirty minutes to its weekday morning show which began airing at 5:30. it became a full two-hour broadcast on january 28, 2008. the station debuted a new traffic reporting system featuring data from traffic.com on february 14 that included a new traffic segment, "beat the traffic", seen on weekdays.