seling was signed by roton records in the fall of 2002, after winning the golden stag international trophy. in 2003 she won an mtv romanian award for "best music video" for a video which she co-directed. in early 2005 she launched her own record label, "unicorn records romania", along with her father and brother. she has sung duets with al bano, anita doth (from 2 unlimited) and tony hawks. she has performed as an opening act for joan baez (27 june 1997), chick corea (9 november 1998), michael bolton (7 july 2007), and beyoncé (26 october 2007). in 2008, she performed a song together with "manele" singer florin salam at the bucharest symphonic orchestra. the show host described their performance as a reconciliation between "manele" and mainstream pop music; in the same respect, the song's lyrics raised the problem of ethnic intolerance.