this situation was typified in the late 1950s and early 1960s by the three dominant figures of british pop: publisher and manager larry parnes (one of the first people to combine publishing with artist management), composer lionel bart, and the chairman of emi, sir joseph lockwood (1904–91). typically, parnes would discover new talent – as he did with tommy steele, marty wilde and billy fury – and then sign them to a management contract. lionel bart, under contract to parnes' publishing company, would write or co-write songs to be recorded and then parnes would 'sell' the artist to lockwood and emi who would sign them to a recording contract, and then record, press and market the records.