although unlicensed, the station was operated as if it were a licensed commercial radio station, so a new name is created for it. tech broadcasting system creates the unofficial call letters kttc. the new name is in keeping with commercial station call letters around the area that all start with k, and it stands for texas tech college. kttc is used for the very first time during a broadcast on april 10, 1951. the station operates from 7pm to 11pm, monday through friday with music programs consisting of western, popular and classical music. 15 students, "…including 2 girls", act as djs for the station.