on december 18, 2017, at 5 p.m., kywy dropped out of the simulcast and flipped to country music as "106.7 the bull", launching with a 10,000 song commercial-free marathon. the flip gave long-time country stalwart kygo its first full-market competition since that station flipped to the format in 1979, while also competing with kwof, which rimshots the market from the north (kwof has since changed formats to sports talk, likely due to the launch of "the bull"). on december 26, 2017, kywy changed its call letters to kwbl to match its new branding.