with the increasing onset of globalization, parallels in other industries are being found, and the idiom is now frequently used by the media when reporting business ventures whose success may initially appear just as unlikely. it has been referred to in coverage of the export to india of saudi arabian saffron and chicken tikka masala from the united kingdom, the sale of scottish pizzas to italy, the flowing of champagne and cheese from britain to the french, and the production of manga versions of william shakespeare from cambridge for japan.