the game first starts the player on an empty island. on the island, you are to give the island a name. afterwards, you must give your island a look-alike mii that looks like you. then you will feed them, give them another mii to live with. after this is complete, the player is allowed to make as many miis as they want to unlock other parts of the island such as an interior or clothing store. the game does not end, and you can play for as long as you want.