the official music video for "kidz" was filmed in bulgaria in february 2011. in the video, take that appear as conquering heroes from different ages of war. the music video premiered through the official take that itunes app at 8am on 27 february 2011. the video begins with images of television and warfare before switching to jason orange viewing the events on earth from inside a spaceship which is named 'progress'. mark owen begins to sing which is beamed live across the world whilst armed forces mass waiting for their arrival as gary barlow begins the descent into earth's atmosphere as the captain of the ship. the spaceship is revealed to be shaped as the tt logo as it lands, sending a container down to the ground which opens to reveal take that inside it. the members then walk towards the military forces in front of them as a child breaks through the line and takes a photograph of them to which they pose. they then return to the spaceship and leave earth as the world dances behind them. there are two edits of the video, one of them begins with like seems to be some breaking news of russian television before it switches to the beginning of the video, showing the band while a tag saying "1 hour 37 minutes earlier" appears. then the video is the same, except from the end in which some voices can be heard. the other version starts with a kid watching television and then the band appears, without the tag and in the end there are no voices.