the texas company, aka texaco, decided to continue their sponsored "fire chief" with "the jumbo fire chief program". "the jumbo fire chief program" used the title of its predecessor and the premise of "jumbo". the serialized version of "jumbo" premiered on october 29, 1935, from the hippodrome and was broadcast over nbc. the series shared the same premise as the musical, which was the tale of a financially strapped circus and the tale of two young love interests; matt mulligan, jr., (donald davis), and mickey consodine, (gloria grafton). the series failed to reach popularity amongst listening audiences and only aired 12 episodes before being cancelled on january 14, 1936.