the company weathered the video game crash of 1983 by seeing only a 20% increase in sales, after analysts in 1982 had predicted a doubling in 1983 of the entire software market. the company had spent much of 1983 developing for a commodore machine and the ti-99/4a which were both obsolete by the end of the year. ken williams was reportedly described as "bewildered by the pace at which computers come into and fall out of favor", and williams said, "i've learned my lesson. i'm not moving until i understand the market better."