the model for the skull splitter label was photographer michael hockney, who lived in quoyloo. hockney was asked by roger white if he could take a shot for a small promotional poster. a member of orkney islands council, who was a shetlander, offered his full viking regalia and himself to provide a suitable skullsplitter image. at the last minute, the council member decided it was something that an elected official should maybe not do, but insisted white borrow the costume. hockney arrived at broch of gurness to meet white and the model, and was told of the last minute change. white suggested hockney looked suitably viking-like and that perhaps he should wear the costume. the fuji 6x9 camera was set up and hockney struggled to get his size 10 feet into size 7 deerskins. roger white also brought his 35mm camera and it was, in fact, white's camera that took the shot.