burger king added a value menu in 1998 with items priced at 99¢ (usd), . in 2002 and 2006, bk revamped its value menu, adding and removing products at 99¢, and later increasing some prices to $1.39. many of these items have since been discontinued, modified or relegated to a regional menu option. the burger king whopper was the very first 99 cent burger and it revolutionized the 99 cent menu in the fast food industry.