the chinese language newspapers "headline daily", "oriental daily news", "apple daily" and "sun daily" have the highest shares in the hong kong newspaper market, while the "hong kong economic times" is the best-selling financial newspaper. "the standard", a free tabloid with a mass market strategy, is the most widely circulated english newspaper by a significant margin. its rival, "south china morning post", has the most paid subscribers among english-language papers in hong kong.