"our perspective," glassman said at the magazine's launch, "is not partisan, but it is rooted in liberal, free-market economics." glassman said in 2006 that he believed "the three major business magazines"—that is, "forbes", "fortune", and "businessweek"—"have, in an attempt to get a broader audience, gone downscale," creating a "big opening" for an intellectual magazine about business that is "absolutely not partisan or ideological—mainly a reported magazine rather than a magazine of opinion."