in both the newsletter and in the podcast, celebrities, ex-reality television contestants, youtube stars, broadway actors, and social media influencers are categorized as either ""whos"" or ""thems"" – roughly d-list vs a-list celebrities – according to their name recognition and the nature of their fame. whos and thems are named for the likely response to hearing a person's name: "who?" vs "oh, them!" this extends into, for example, describing behavior as "who-y", if it is seen as self-promotional or tacky, for example producing "sponcon" (sponsored content) or writing public apologies on notes app. although mainly dividing the celebrity landscape between "whos" and "thems", the podcast has also created the categories ""t.h.a.m.p.s."" (or "thamps") for the pseudo-famous trainers, hairstylists, agents, makeup artists, publicists and stylists, and ""nahs"" for people that might be in the public eye, but are not famous enough to even be considered a who.