colton jacobson started posting videos on youtube in 2010. much to his surprise, he quickly rose to fame with his cover of bruno mars "it will rain" cover song earning the #2 most shared video on youtube. after his unforeseen success on youtube, colton traveled to tampa, florida to record 10 original songs for his upcoming albums "the beginning" and "unstoppable". while in florida, colton recorded a music video for the song "sand castle" which has over 2 million youtube views to date. at the beginning of 2013, colton released his full-length album, unstoppable, and offered the single "unstoppable" for free to his fans to help raise awareness for his bully prevention campaign. at the end of 2012 colton announced he has become a national spokesperson for pacer's bully prevention center, alongside other musicians such as demi lovato.