lack had worked in sales at cbs radio (in fact, it was he who suggested schneider to warner chief ross) and had an idea of cable programming as a series of special-interest 'channels.' a devotee of popular music, he developed a half-hour show named "pop clips" at nickelodeon with musician mike nesmith as a program for music video film clips. he also planned a series of 24-hour channels to imitate the strategy of the movie channel—single-focus programming for music, video gaming, and shopping. bob pittman accepted lack's idea and inaugurated the music channel as mtv: music television (née the music channel), in the process developing the careers of such future media executives as mark booth, larry divney, fred seibert, andrew g. setos, and john sykes.