the campaign was set up by dr neil jennings as a pilot project at the university of east anglia in 2006. in the pilot year the campaign helped to reduce energy usage by an average of over 10% in halls of residence – saving around 90 tonnes of and over £19,000 in energy expenditure. neil jennings received significant support in developing the campaign from the ben & jerry's climate change college, and secured sponsorship of the campaign from e.on, odeon, the independent and first.