wzum-fm (88.1 fm) is a radio station licensed to bethany, west virginia, united states, and serving wheeling, west virginia. the station is owned by pittsburgh public media. wzum-fm is run by former staff members of the former wduq (which was sold in 2011 by duquesne university and is now wesa, broadcasting a mostly npr news/talk format with a small portion of jazz remaining), and broadcasts a jazz format. the station previously operated under the callsign wvbc and was a service of bethany college, a private liberal arts college in the town of bethany.