it was founded in 1998 by roberto marinho. the films produced or co-produced by the company frequently obtain more than 90% of box office revenue in the brazilian movie industry and more than 20% of the total market. globo filmes is also responsible for distributing its own films. as of october 2017, it has produced 222 movies, and 17 are in production. in all, the films produced have reached around 70 million viewers in movie theaters and formed partnerships with more than 40 independent producers.