the song began being used in the opening sequences of "crayon shin-chan" in october 2012. the minute long clip of the song broadcast during the series was released as a digital download on december 7. kyary pamyu pamyu made a cameo appearance on the january 25 episode of "crayon shin-chan", voicing a character drawn in her likeness. on the same day, kyary pamyu pamyu performed the song at "music station" live, alongside the characters of crayon shin-chan. this was the first time in the anime's 22-year history that program's characters had appeared to perform a song alongside a theme song's singer.