in 1978, at the end of china's cultural revolution he established the first joint venture of an american firm in china with people's daily. he helped establish the english language newspaper, china daily, and published china trade news in this country. he was the first foreigner allowed to make an address in people's daily. the joint venture placed the first advertising ever carried in people's daily and other chinese publications. lee published several books on china including its first official tourist guide in cooperation with the china international tourist agency. the joint venture was given the rights to place all advertising from the west in all of the publications in china. it also had the rights to publish all books coming out of china in the west other than in japan.