tele monte carlo (tmc) was the italian language television channel from the principality of monaco. telemontecarlo was founded in 1974 in the principality of monaco. during that time, the channel was the only competitor of italian public television network rai, broadcasting in colour. since the introduction of mediaset channels, tmc survived with some difficulties until 2001, but already in 1999 the last owner, the film producer vittorio cecchi gori, sold the network to seat pagine gialle.