his group, the monsters, were formed in bern in 1986. he started performing as reverend beat-man in 1999, apparently after a vision involving a mix of robert johnson, marilyn monroe, tura satana, bettie page, iggy pop and elvis. he plays guitar and drums, performing "a river of sound wholly unique to him, offering his many listeners a sacrament of primitive rock'n'roll, gospel trash, surreal folk, and wild blues," sometimes with a female dancer known as panti-christ. he has described his greatest influences as howlin' wolf and hasil adkins. he also works as a dj, presenting "mostly black r&b and blues stuff, garage, rockabilly, and.. jazz and weird shit from my record collection."