carter became the 76th governor of georgia on january 12, 1971. in his inaugural speech, he said that "the time of racial discrimination is over. ... no poor, rural, weak, or black person should ever have to bear the additional burden of being [without] the opportunity for an education, a job or simple justice". "time" ran a story on the progressive "new south" governors elected that year in a may 1971 cover. the cover of the magazine had carter.