in late 1991, rollo founded cheeky records, releasing two singles before the label folded. in 1992 champion records stepped in to help with funding and advice, and the label was restarted, with "reverence" by faithless its first album release (it has since been bought out by bmg). in 1992, rollo co-wrote and co-produced felix's hit single "don't you want me", which reached number 1 in finland, italy, spain and switzerland, as well as reaching number 6 on the uk singles chart.