in august 2007, rignall rejoined future us (formerly imagine media) to help launch the us branch of their uk-based custom publishing division, future plus. he spent three years at future plus creating consumer content solutions for fortune 500 companies such as best buy, kmart, apple, blizzard-activision, toys "r" us and research in motion/blackberry. future us's custom content portfolio included publications like best buys "@gamer" magazine and blizzard entertainment's "world of warcraft: the magazine". in 2008, future plus was awarded a pearl "gold" award by the custom publishing council for its "guide 2 gaming" produced on behalf of best buy.