the increasing number of downloads as well as the podcasts viewers feedback led philipp riederle to the decision to set up his own company. in 2010, at the age of fifteen, he founded the media production company "phipz media ug" to market his business. he set up a professional studio with hd camera equipment and green screen technology in his grandparents' basement. in this added he started a second podcast called "“mein ipad und ich…” (my ipad and me)".