this area has become more and more international. the survey targeted 12,000 tourists departing korea, and 55.3% answered that their major tourist destination was myeong-dong, and it is one of the most popular shopping spots. favorite items are korean cosmetics such as missha and nature republic, and there are most of korean cosmetics brand stores on the main street of myeong-dong. therefore, it is necessary for those stores to hire bilingual staffs fluent in english, japanese, or chinese, and it attracts more and more foreign shoppers.