at the time of ata's demise, many 757-200s and some lockheed l-1011s still carried the airline's previous livery. the "palm tree livery", which was introduced in 1996, was also primarily white with "ata" painted on both sides of the aircraft; the letters were painted in a "bubble-like" fashion. there was a palm tree and a sun on the tail, as well as "ata" in small letters. the engine nacelles were painted blue, with the outboard side of each nacelle displaying a stylized sun. this livery, introduced to emphasize ata as a "vacation airline", was synonymous with the phrase "on ata, you're on vacation".