"on the internet, nobody knows you're a dog" is an adage and meme about internet anonymity which began as a cartoon caption written by peter steiner and published by "the new yorker" on july 5, 1993. the cartoon features two dogs: one sitting on a chair in front of a computer, speaking the caption to a second dog sitting on the floor. as of 2013, the panel was the most reproduced cartoon from "the new yorker", and steiner had earned between $200,000 and $250,000 us from its reprinting.