the number of newspapers in the market has been stable for a long time. there are occasional attempts at establishing new types of newspaper and theme-oriented papers, but most of these new papers cannot compete with the more mainstream papers. however, the entry into the market of free newspapers "metropolis daily", "headline daily", "am730", and "the epoch times" has spurred competition. in september 2007, "the standard" changed its business model from a traditional daily into a free-sheet, distributed in commercial districts like central and admiralty.