tito roldán was a humble local supermarket driver in argentina's rural area, when, one day, an elderly woman showed up where he was fishing, apparently trying to commit suicide. she had been diagnosed with a deadly disease; although the word cancer was never mentioned in the soap opera, there were many indications that this is what she had. tito saves the woman, mercedes lozada, and she in turn gifts him with a mansion she owned and with the presidency of her company.