morning call is an american tv business program that aired on cnbc, from 10am to 12 noon et weekdays. the show premiered as "midday call" on february 4, 2002, offered a clear focus on real-time market coverage at the heart of the trading day. previous programs shown in the same time slot were "the money wheel" with ted david and martha maccallum (who later joined fox news channel) and "market watch". the program last aired august 8, 2007.