in 1996, delphi launched a free, ad-supported managed-content website with associated message boards and chat rooms, under the management of a team led by dan bruns and which included bill louden, who had headed genie during its heyday. for a period of time, both text-based and web-based community services were available. after a year as a managed content site, delphi reinvented itself as a community-driven service that allowed anyone to create an online community.