zeynep tufekci ( ; ) is a turkish writer, academic, and techno-sociologist known primarily for her research on the social implications of emerging technologies such as artificial intelligence and big data in the context of politics and corporate responsibility. she is an associate professor at the school of information and library science at the university of north carolina and a faculty associate at the berkman klein center for internet and society at harvard university in massachusetts. tufekci is a monthly contributor for "the new york times" op-ed page on topics related to technology's social impact.