the 2012 project works has created a faculty of former elected women across the country to reach out to educate women, particularly those from occupations underrepresented in government, about the political opportunities available. they attend conferences and meetings of various organizations to encourage women who have already succeeded in other professional arenas to enter the political sphere. however, the 2012 project does not run the campaigns for these women. the 2012 project identifies women who are interested in becoming candidates and links them to training programs, think tanks and political parties in their states. the campaign also reaches women online via webinars and social media.