goldberg founded bleacher report in 2007 with david finocchio, alexander freund, and david nemetz, who were friends from middle school. though not an engineer by training, goldberg took on most of the technical tasks related to the sports news website. bleacher report quickly became a competitor to traditional sports news media such as espn and sports illustrated and was known for drawing huge audiences with its high volume of content and slideshows. the company also launched the team stream app and ultimately surpassed espn as the largest sports network for mobile and social media. the site was acquired for $200 million by turner broadcasting system in 2012. after the sale, goldberg and his cofounders took all 160 employees on a trip to las vegas.