wow programs were able to stand out from other wrestling programs by offering television viewers and live event audience an all female troupe of performers who played campy villains and heroines in all sizes and nationalities. by being the only entertainment source of its kind, wow captured a strong adult demographic following with its primary audience, the male television audience (18–49 years of age) generating 25% higher ratings than its secondary audience of young women (18-24), teens, and tweens (7-12).