in the u.s., yoplait participates in an annual program called "save lids to save lives" to raise money for breast cancer research. yoplait donates ten cents per pink foil lid that is mailed to the company, but they state in fine print on all promotional materials that their donations will be capped at $2,000,000 per year. this money is donated to the susan g. komen breast cancer foundation. yoplait has been the primary sponsor of race for the cure, a marathon held to raise additional research money, since 2001.