ilkley town centre is a tourist attraction with a high number of small independent shops. of particular note is lishman's of ilkley, an award-winning butcher shop whose owner, david lishman, became one of rick stein's superheroes in 2003. ilkley is one of five towns to feature a bettys tearoom and is home to the michelin-starred box tree restaurant where marco pierre white trained. in 1991 ilkley won the entente florale and in 1990 and 2004 the britain in bloom contest in the category of 'town'. in 2006 ilkley became a fairtrade town.