before the game show, the audience would be surveyed. their top 3 answers to the question (e.g. road ___) would be worth (3rd most popular) $100, (2nd most popular) $250, and (most popular) $500. the contestant would pick 3 celebrities to give them answers they thought would be under the $500 slot. then the contestant would choose one of those answers or make up their own. the answers were revealed one at a time.