"pure, white and deadly" was republished in 2012, 40 years after its first appearance, with an introduction by lustig, and subsequently translated into german and korean. articles on yudkin's work, and the way in which the food industry denigrated and obstructed his research, have appeared in the lay press and in television programmes in the uk, australia and canada. his arguments and evidence for the dangers of sugar were the focus of several articles in the "british medical journal" on 19 january 2013.