in 1986, cosby's only contract was with jell-o, but by the end of the year he had added two more endorsements. by august, cosby began promoting e. f. hutton & co. with a series of print and television advertisements, and comedy concerts. the company had been accused of fraud and needed a spokesperson who was well-liked. soon after cosby's commercials aired, the company merged with morgan stanley smith barney. in late december, he added j. walter thompson agency account kodak colorwatch system photographic processing system to his list. the estimated $10 million contract included commercials featuring cosby to run in print, on television, as point of sale, and in promotional programs.