the revenue management society is the industry body representing companies and practitioners working in this area. the society traces its roots back to 2002 when steve marchant gathered a group of clients and colleagues to discuss revenue management issues of common interest. initially the club was financed by consultecom but in 2007 became a society fully funded by the membership. membership initially comprised companies in the travel and leisure sector. there are now over 60 corporate members from across europe and from many industries. the society's mission statement is "to define and promote best practice in the use of revenue and yield management techniques, through discussion and communication between the key users of these techniques within the travel, transportation and leisure industries." to this end the society organises member conferences, newsletters and supports university research projects