on august 29, 2014, a&e networks—a joint venture of hearst corporation and the walt disney company—acquired a 10% minority stake in vice media for $250 million. on october 30, 2014, vice announced a cdn$100 million joint venture with canadian media conglomerate rogers communications, to build a studio in toronto's liberty village neighbourhood for producing original content. rogers holds the minority 30% stake of the vice canada studio in toronto. rogers also announced an intent to launch vice-branded television and digital properties in canada in 2015. rogers ceo guy laurence described the proposed studio as "a powerhouse for canadian digital content focused on 18- to 34-year-olds" which would be "exciting" and "provocative". in 2015, rogers-owned television network city introduced "vice on city"—an anthology series featuring short-form content produced by vice's canadian outlets and reporters. the vice company had previously moved from montreal to new york city due to difficulties in reaching a sufficient scale in canada at the time. the company believed that rogers' investment in vice helped to better achieve these goals.