2016 was the year in which pascual quality extended its conception of innovation to the whole society through its pascual startup initiative, which supports spanish entrepreneurs with ideas related to the agri-food sector. on the other hand, in the month of october, pascual quality enters the royal order of sports merit for its support of the olympic sport. as for the launches, examples such as the new 0% skimmed easter milk, colacao shake or the new zero forks attest to the commitment to innovation. the year 2017 is a period of change, of consolidation of leadership, with a new organizational structure and advances in the objective of digital transformation and the extension of an innovative culture throughout the organization. the challenges are not only to value the products, but also all the initiatives focused on improving the value chain and relations with all the company's stakeholders through an ethical, responsible and excellent management.