during the 1740s and early 1750s cluer dicey expanded the london operation to become the principal british publishers of street literature (broadside ballads, chapbooks, slip songs).. the publishing side of the partnership took on a new junior partner, richard marshall, with a 25% interest in 1753 and opened a second printing shop in aldermary churchyard in 1754. william and cluer also published a catalogue c.1754. william and cluer also became important publishers of popular prints, concentrating on the lower end of the market, both commissioning new plates and buying up and republishing old ones.