the business was established in 1910 by alexander joseph "sascha", count kolowrat-krakowsky as the "sascha-filmfabrik" ("sascha film factory") in pfraumberg - přimda in bohemia, and relocated in 1912 to vienna. on 10 september 1918, after the merger with the film distributors philipp & pressburger, the business became the "sascha-filmindustrie ag".