from 15 percent of sales at the time of the mbo in 2008, thesalesroom.com revenues accounted for 45 per cent of the business's £8.9 million turnover by 2012. the company, atg media (today auction technology group) has offered its antique bidding platform to publishers in germany and france, and invested in china’s live auction site, epai.hk. it also has a separate auction site, ibidder.com, focused on industrial equipment.