mad pride activists seek to reclaim terms such as "mad", "nutter", and "psycho" from misuse, such as in tabloid newspapers and in order to switch it from a negative view into a positive view. through a series of mass media campaigns, mad pride activists seek to re-educate the general public on such subjects as the causes of mental disabilities, the experiences of those using the mental health system, and the global suicide pandemic. one of mad pride's founding activists in the uk was pete shaughnessy, who later died by suicide. mark roberts, robert dellar (who died in 2016) and simon barnet were among the other founders of the movement. "mad pride: a celebration of mad culture" records the early mad pride movement. "on our own: patient-controlled alternatives to the mental health system", published in 1978 by judi chamberlin, is a foundational text in the mad pride movement, although it was published before the movement was launched.