hdnet fights was founded in 2007 by hdnet owner and founder, billionaire entrepreneur mark cuban, as a staple of programming upon which to base the new network. cuban has since expressed a desire to present mma in a manner more in line with other professional sports, saying that he would eliminate ancillary details such as ring card girls. despite speculation of how personally cuban himself would be involved in the business and promoting of mma, he has proven to be a vocal defender of mma in his blogs and interviews since starting the promotion.