the associated music vox pop video is composed entirely of people listening to the song on headphones and their reactions. responses include enthusiasm, critique, and apathy; some dance, while one ralph walbridge, poet, gives the headphones back partway through, stating "uh... i've heard it all a million times, all the way back to all of the old records - which were much better - when they first came out, back in the 1940s." other comments include dr. bruce l. thiessen's (aka dr. b.l.t.) "as a psychologist, i'd have to say it has therapeutic value because it releases something deep inside". the video was nominated for groundbreaking music video of the year at the 2002 mtv video music awards, but the white stripes ultimately secured the award.