in 1978, hanna-barbera productions, with king features syndicate, would produce a new "popeye" television series, "the all-new popeye hour". unlike the previous show, this series had higher-quality animation and was more akin to segar's work and fleischer cartoons than other popeye animations, with popeye more regularly seen as an adventurous sailor. popeye's look was once again changed for this series, this time it was a permanent return to his classic outfit, however he still wore his navy hat, making it something of a combination of both styles. the series also gave characters such as alice the goon more prominence, having her co-star with olive in their own segment, "private olive oyl". this show focused more on adventure than past animations: there were entirely new segments dedicated to sailing the seas and searching for adventure, as in "popeye's treasure hunt". popeye and the sea hag's relationship was also more accurate to the strips than the previous series, with the hag wanting to marry popeye, much to the latter's disgust. oddly enough, popeye's signature spinach can would have special effects on other characters, such as olive and swee'pea, who would unusually turn into actual superheroes.