in an interview with the wall street journal on march 12, 2013, wang announced his new project, light chaser animation studios, to produce animated feature films targeting the rapidly growing chinese movie market, which grew by 30% in 2012 and is widely expected to overtake the u.s. market in size by 2020. he cited the lack of quality domestically produced animation content, a rapidly growing domestic market, and improving environment for movie distribution, promotion and copyrights in china as the main reasons behind his decision.