shortly before the premiere, an advertisement campaign was placed in issue 21 of the magazine "bühne und film", with a summary, scene and work photographs, production reports and essays including a treatment on vampirism by albin grau. nosferatu's preview premiered on 4 march 1922 in the "marmorsaal" of the berlin zoological garden. this was planned as a large society evening called "" (festival of nosferatu), and guests were asked to arrive dressed in biedermeier costume. the cinema premiere itself took place on 15 march 1922 at berlin's .