after a long hiatus, in december 2014, wow! announced their launch into digital media in 2015. marketed as "wow superheroes", its characters are empowered women from all different backgrounds and professions. season 2 of the show premiered on march 1, 2016, on youtube. its fourth season premiered february 28, 2017. on april 20, 2017, mgm television announced that mark burnett, mgm's president, television group & digital, and jeanie buss formed a partnership to develop new content across a range of unscripted programming and digital formats for wow!.