in europe, generally, the fight was broadcast via ppv (austria, united kingdom, germany, denmark, sweden, norway, finland, spain). only a few tv holders in europe decided otherwise – tvp (poland), sport 1 (czech republic and hungary) and discovery italy (deejay tv and dmax). sky sports box office won exclusive television rights in the uk to the bout, and produced a four episode broadcast leading up to the event titled "mayweather vs. pacquiao: countdown".