elijah kerr (born 16 february 1980), known as jaja soze, is a british rapper, street activist, and entrepreneur. well known for his key role as founder of gang and music group pdc, jaja released his debut studio album "streetboy" in 2008, along with his second alnum, "i love music" in 2009, followed by his "illegal download" album in 2010, all of which were distributed independently. his fourth studio album, "the last message" was released in 2012 and went to no. 19 in the itunes hiphop chart.