over the last 50 years, coffee production in india has grown by over 15 percent. from 1991, economic liberalisation took place in india, and the industry took full advantage of this and cheaper labour costs of production. in 1993, a monumental internal sales quota (isq) made the first step in liberalising the coffee industry by entitling coffee farmers to sell 30% of their production within india. this was further amended in 1994 when the free sale quota (fsq) permitted large and small scale growers to sell between 70% and 100% of their coffee either domestically or internationally. a final amendment in september 1996 saw the liberalisation of coffee for all growers in the country and a freedom to sell their produce wherever they wished.