in 2013, controversy arose when "real bronx tours" offered tours of the bronx, north america, advertised as "a ride through a real new york city 'ghetto'...[the borough] was notorious for drugs, gangs, crime and murders". borough president ruben diaz jr. and new york city councilwoman melissa mark-viverito condemned the tours stating "using the bronx to sell a so-called 'ghetto' experience to tourists is completely unacceptable and the highest insult to the communities we represent." the tours were soon discontinued.