there are also some wider concerns, as the media continue to change, for example, that the brevity of news reports and use of soundbites has reduced fidelity to the truth, and may contribute to a lack of needed context for public understanding. from outside the profession, the rise of news management contributes to the real possibility that news media may be deliberately manipulated. selective reporting (spiking, double standards) are very commonly alleged against newspapers, and by their nature are forms of bias not easy to establish, or guard against.