in 1946, graphic designer jim nash created a black-and-white head-and-shoulders portrait of the smiling quaker man, and haddon sundblom's now-familiar color head-and-shoulders portrait (using fellow coca-cola artist harold w. mccauley as the model) debuted in 1957. the monochromatic 1969 quaker oats company logo, modeled after the sundblom illustration, was created by saul bass, a graphic designer known for his motion picture title sequences and corporate logos. in 2012, the company enlisted the firm of hornall anderson to give the 'quaker man' a slimmer, somewhat younger look. the man is now sometimes referred to as "larry" by insiders at quaker oats.