jwala heri village on the eastern side has been converted into a retail hub as well as mafia hub. from its early roots as a village it is now a market with all sorts of retails shops, stores, and showrooms. plenty of illegal constructions took place in the village with support from local politicians and bureaucrats, that flouted many safety norms and hampered the traffic flow severely. however, the market is very popular among the people of west delhi. paschim vihar, in particular, is well known for its high street-feel and a vast variety of products available. there are all types of retailers from small hawkers selling small clothes and namkeens to large showrooms of textiles, restaurants and garments. much of the major apparel brands' showrooms are present with adidas, reebok, woodland, lee solly, allen cooper, rich look, cantabil and others.