before october 2005, the station was rock wkbu, with previous formats including crossover (as wail 105) since 1981, adult contemporary (as wlts, lite 105) since 1984 (wlts was used previously on the electronic program guide on cox communications in the new orleans area in the 1980s), and adult top 40 (as wkzn, "105.3 the zone") since 2000.