montgomery gentry signed to average joes entertainment, a label co-owned by country rap artist colt ford, in march 2011. their first release for the label, "where i come from", appears on their seventh album "rebels on the run", released on october 18. the album was produced by michael knox, who also produces for jason aldean. jurek thought that the album was "the most consistent offering" since "some people change" "even if it doesn't quite scale those heights", and "country weekly" reviewer jessica nicholson called it "classic montgomery gentry". in early 2012, "where i come from" peaked at number 8 on the country charts. it was followed by "so called life", which failed to make top 40.