in 2012, idw publishing began a brand-new popeye comic book that primarily stays faithful to the character's original comic strip incarnation by e. c. segar and bud sagendorf, and features countless throwbacks and references to popeye's old adventures and even features the return of many (if not all) of the characters from the classic era. as the series is more faithful to segar and sagendorf's work, the plots of each issue follow more closely to the original format of the older comics rather than the cartoons, and the art even replicates segar's style flawlessly. in 2013, idw held a special crossover event where they depicted many of the settings in their comics as being invaded by the martians from the 1962 trading card game and 1996 film "mars attacks", with popeye facing off against the 1962 incarnation of the martians in the special "mars attacks popeye".