in recent years, the popularity of the kids' meal has receded, with a study by npd group indicating that there was a 6% decrease in kids' meals sales in 2011. explanations include parents' realization that kids' meals are unhealthy, parents' desire to save money (opting instead to order from the value menu), as well as kids' outgrowing the meals earlier than before. youngsters have "become more sophisticated in their palates" and seek items from the regular menu but in smaller servings. kids' meal toys are also no longer appealing to the increasingly technology-oriented youth, who prefer video games. also, the kids meal toys of wendy's and chick-fil-a are no longer appealing to ages 8–12.