in 2000 and 2001, online advertising was having running into difficulties, so clickability decided to change its strategy to focus on creating software able to distribute content widely and concurrently to hundreds of websites. the company offered a content management system that allowed customers to administer the material on their websites. according to "information today", the product had four components. first, clickability acted as clients' infrastructure as a service by being their web hosting service and content repository. second, clickability helped move customers onto its platform. third, it provided a software as a service by allowing customers to manage the content throughout its creation, review, and distribution. fourth, it provided an online forum for clients to discuss how to make optimal use of the product. in 2004, "infoworld"s mike heck said that clickability cmpublish version 4 was a java-based software that "won't break your budget" and has "essential content creation and administration features".