in march 2018, adult swim released a run the jewels/"rick and morty" crossover music video for "oh mama". the music was a remix of "oh mama" from "run the jewels 3" accompanied by sound effects from a "rick and morty" short. the effort was directed by juan meza-león, and was released prior to run the jewels headlining the 2018 adult swim festival on october 7, 2018.