the carlay company later became a division of campana corporation of batavia, illinois. then campana bought allied laboratories of kansas city in 1956. thereafter, campana was bought by dow chemical and its president, irving willard crull, was president of dow for less than six months, during which time he engineered the sale of campana to purex in the 1960s. he again become president of campana while serving as a vice president of purex, which allowed campana to function as a separate division. crull also relied on socialite and hollywood friends like bob hope and his wife dolores hope, tyrone power and his wife linda christian, and others to promote the ayds reducing plan candy line. a "cosmopolitan" magazine article in november 1956 reported that crull had already recruited a number of his friends amongst socialite and hollywood celebrities to promote the ayds reducing plan weight-loss regimen.