one night in 1908, byron carter of cartercar stopped to help a stranded motorist on belle isle. when he cranked her cadillac, it kicked back and broke his jaw. complications from the injury resulted in pneumonia and he died. the incident motivated henry leland, founder of cadillac motors, to state that "the cadillac car will kill no more men if we can help it". he hired charles kettering, who established delco and developed the electric self-starter. this soon became standard on all automobiles.