an early attempt at media recognition was his quest to be the first surfer to complete a 360 degree loop while strapped to his board. the attempt was chronicled in greg stump's 1990 ski film, "groove - requiem in the key of ski". in the early 1990s, hamilton, along with a small group of friends collectively dubbed the "strapped crew" because their feet were strapped to their boards, pushed the boundaries of surfing at jaws surf break off the north central coast of maui. the strapped crew tackled bigger waves featuring stunts. stunts included: launching jumps on sailboards, then mating the boards to paragliders to experiment with some of the earliest kiteboards.