through the 1980s, the easy format saw its audience continuing to age, while most advertisers seek young and middle-aged listeners. in 1987, the station completed its transition to a soft adult contemporary sound, eliminating the instrumental songs. the call sign was changed to wlmg using the moniker "magic 102." with most radios in the 1990s going from analog dials to digital, the station began calling itself "magic 101.9" in 1995.