at the "meet the owners" event held two days before the official expansion press conference in chester, the sons of ben wore nametags with handwritten numbers intended to read "2010." the number was mistakenly interpreted as "zolo" by team ownership group member, nick sakiewicz. this led to the sons of ben being referred to as the "zolos" in a series of inside jokes by the group. the story of the group is told in the documentary film "sons of ben".