a bidding war ensued between corona and tecate—which had respectively served as prominent sponsors of previous mayweather and pacquiao fights—for lead sponsorship rights to the fight. tecate won the sponsorship deal with a bid of $5.6 million, beating a bid of $5.2 million by corona. as part of the deal, tecate's logo was visible on all promotional material for the fight. pacquiao was expected to feature a number of major sponsorships on his gear, providing an estimated $2.25 million in additional revenue. among them were long-time sponsors, such as air asia, cafe puro and motolite. daily fantasy sports service fanduel acquired sponsorship rights for mayweather, including waistband branding and a block of tickets that were given away through an on-site sweepstakes. the king, a mascot of fast food chain burger king, was among mayweather's entourage entering the arena.