through data philanthropy 'big data' corporations such as social networking sites, telecommunication companies, search engines amongst others, collect and make user generated information available to a data sharing system. this also permits institutions to give back to a beneficial cause. with the onset of technological advancements, sharing data on a global scale and an in-depth analysis of these data structures could alter the reaction towards certain occurrences, be it natural disasters, epidemics, worldwide economic problems and many other events. some analyst have argued that this aggregated information is beneficial for the common good and can lead to developments in research and data production in a range of varied fields.