the western culture of consumerism has been criticized for its uniformity. the critics argue, that while the culture industry promises consumers new experiences and adventures, people in fact are fed the same pattern of swift but temporary fulfillment. here taste, it is suggested, is used as a means of repression; as something that is given from above, or from the industry of the mass culture, to people who are devoid of contentual and extensive ideologies and of will. this critique insists that the popular western culture does not fill people with aesthetic and cultural satisfaction.