c7 sport was a pay-tv service in australia, owned and run by seven network. the service was carried on the austar and optus vision pay-tv networks between 1995 and 2002. seven unsuccessfully pursued court action against competitors, seeking damages of $480 million, but lost the case and was described by the judge as exhibiting "more than a hint of hypocrisy" in regard to the issue of price-ramping of broadcast rights.