in early 2008, odadjian founded "ursession", a virtual online art district and networking site aimed at uniting artists of all genres and styles around the world. the website is also founded by odadjian's long-time friend and entertainment attorney, narb avedissian. power 106's world famous wake-up show sway & king tech (also mtv resident veejay) are partners in the site, providing exclusive archived, never-before-seen footage of eminem, dr. dre, and other prominent rappers when they first began in the industry.