wivy started broadcasting on 1050 kilohertz in august 1948. its initial power was 1,000 watts, daytime only. it was affiliated with macgregor, world & hearst's ins. in 1971 it held a construction permit to move to 1280 khz and in increase power from 1,000 watts daytime-only to 5,000 watts daytime-only. it also spawned wivy-fm/102.9 in 1965. it changed callsigns to wexi circa 1976.