vegaphobia is an aversion to vegetarian and vegan people. it is in the 21st century that it began to frame the phenomenon in the sociological sphere and makes its appearance "vegaphobia". in 2007, a survey called "vegaphobia: disproportionate talk about veganism in british national newspapers" took place in the united kingdom, which examined 397 articles containing the terms "vegan", "vegans" and "veganism". the researchers found that 74.3% of the items are classified as "negatives"; 20.2% "neutral" and only 5.5% "positive". negative items were in order of frequency: ridiculing veganism; characterize veganism as asceticism; affirming that veganism is difficult or impossible to sustain; describe veganism as a fashion; portray vegans as sentimentalists; defining vegans as hostile.