in the united kingdom, yoplait uk ltd is now 100% owned by yoplait france. in april 2009 the joint venture between yoplait and dairy crest ended. yoplait uk ltd is based in general mills' european head office; harman house in uxbridge, london, united kingdom. tubed yogurts are called frubes (portmanteau of fruit and tube) in the uk, half under the petits filous branding and half under the wildlife choobs branding. petits filous yogurt pots, wildlife yogurt pots, cal-in+ pot yogurts and yogurt drinks and yop drinking yogurt are also sold in the uk.