the food industry constantly confuses consumers. some of the basic reasons why people are misled is because terms such as natural, non-gmo, trans-fat free, or kosher do not have consistent definitions for consumers to follow. without clear standards or definitions, these claims are not informative of the true nutritional content of the food in question. non-gmo products are often mistaken for organic, just because it is certified as non-gmo. conventionally raised crops like corn, canola, and soy may be certified non-gmo if they are grown without genetically engineered seeds. many snack chips being sold in stores use non-gmo ingredients grown with chemical pesticides. non-gmo does not mean certified non-gmo. many food products and nutritional products claim to be non-gmo but do not provide certification of that status. any company that self-proclaims its products to be non-gmo has to back it up with certification. trans-fat free does not mean the food is free from trans fats. in fact, in the u.s. alone, the fda currently allows foods containing up to 0.5g of trans fats per serving to claim zero grams of trans fats per serving, which is completely misleading.