a "badge" – distinct from the "crest" – as a separate armorial device, is not necessarily a feature of the arms. the badge may be used by the "tail" or following of a landowner baron. the grant is linked to the baron’s "standard", a heraldic flag, in the livery colours that carries a large representation of the badge. the standard is blazoned in the grant or matriculation. the livery colours are usually the two most prominent colours of the arms themselves.