bbc documentary maker michael cockerell produced a full-length documentary about campbell's media operation, 'news from number ten', which michael cockerell said attracted more coverage than any of the other films he made. campbell attacked the news media for their obsession with him, and eventually began to pull back from frontline work and delegated direct briefing of the media to others, but, if anything, his profile continued to grow. he then moved to the post of prime minister's director of communications which gave him a strategic role in overseeing government communications.