roc kirby was born in leongatha, victoria in 1918. he entered the cinema business at the bottom end, selling ice creams and sweeping floors at his father's cinemas on the mornington peninsula, then graduating to managing the small chain of kirby cinemas. in 1954, kirby took the financially risky step of constructing a drive-in theatre called "the village drive-in" at croydon, and soon afterwards the company owned around 40 drive-in theatres. with cinema attendances dropping due to the introduction of television, village made a move into the metropolitan "hard-top" cinemas, and then into twin cinemas and multiplexes.