the mtv video music award for best latino artist was first introduced to the mtv video music awards in 2010 under the name tr3́s latino artist of the year. the winner was chosen by the viewers voting on mtv tr3s' official website. the winner, however, does not receive the award at the main ceremony and in later years was announced during the spanish-language rebroadcast of the award ceremony on tr3́s. this category were rewarded from 2006 to 2009 in los premios mtv latinoamérica.