pharrell williams organized an oceanfront festival called something in the water. the event was, in part, a response to negativity surrounding the annual arrival of college students for spring break, previously known as "greekfest" (see above). something in the water received nationwide attention, including a feature on cbs this morning the event featured other popular music performers from the area including missy elliot and timbaland. appearances were made by jay-z and snoop dogg. other activities included sports demonstrations, arts and technology experiences, professional networking, and an open-air church.