since relegation to the championship kiely has once again had to be content playing second fiddle to carson, who was named the new club captain by new manager roberto di matteo, but on 8 december 2009 he made his first championship appearance of the season as a replacement, coming on for the sent-off carson and saving a penalty (though peter whittingham scored from the rebound) in a 2–0 home defeat to cardiff city. he went on to play a run of three games while carson sat through a suspension following his headbutting of cardiff striker michael chopra, against qpr (2–2), peterborough united (2–0), and scunthorpe united (3–1). kiely had also been performing the duties of goalkeeping coach following the retirement of former trainer joe corrigan, and in april 2010 was officially named goalkeeping coach of the club. on 18 april 2010, kiely made his fifth appearance of the season as a half-time substitute for the injured carson in a 2–0 home win over middlesbrough. he retired as a player at the end of the 2010–11 season after west brom opted against extending his contract, however he remained at the club as a coach. in january 2015, upon the appointment of new west bromwich albion manager, tony pulis, kiely was released by the club. in march 2015, he was appointed norwich city's goalkeeping coach.