at the same time, "jak 3" was being developed by naughty dog, a company closely tied with insomniac. naughty dog's "jak & daxter" series and the "ratchet & clank" series are in similar genres; each game in both series' has been released at a similar time and both contain references to each other. ryan schneider, an employee of insomniac, said, "the analogy that i like to use is that at insomniac we like to look at it as how tiger woods and michael jordan and kobe bryant act when it comes to their professions. we don't really look at it as how we compare to other athletes or other games, we just try to do the best that we can and elevate the sport."