business intelligence platforms have also become increasingly integrated with the revenue management process. these platforms, driven by data mining processes, offer a centralized data and technology environment that delivers business intelligence by combining historical reporting and advanced analytics to explain and evaluate past events, deliver recommended actions and eventually optimize decision-making. not synonymous with customer relationship management (crm), business intelligence generates proactive forecasts, whereas crm strategies track and document a company's current and past interactions with customers. data mining this crm information, however, can help drive a business intelligence platform and provide actionable information to aid decision-making.