by july 6, 2018, "publishers weekly" stated that the book sold nearly 384,000 copies by the end of june and was the top selling new novel for the entire first half of 2018. the book would also top the best seller list for the july 22 edition. it then topped the best seller list for the july 29 edition. on august 8, knopf announced that the book sold one million copies in north america alone.