paul giambarba (born october 15, 1928) is an american graphic designer, cartoonist, writer and illustrator. he initiated polaroid's corporate image development and product identity in 1958. giambarba designed and produced hundreds of polaroid packages and collateral material including consumer literature and "how to make better polaroid instant pictures," a trade book for doubleday & co. in his more than a quarter of a century for this client. giambarba has also been a design consultant for tonka toys and tonka corporation, as well as other corporate clients. his work has been the subject of articles in "graphis" (zurich), "industrial design", "american artist", "idea" (tokyo), "relax" (tokyo), "grafik" (london), "brand eins" (hamburg) and "communication arts".