expansion of local news continued with the launch of a weekend morning newscast on march 8. on august 18, 2008, wpbf began broadcasting a broadcast at noon during the week which is also streamed live on its website. on september 14, 2009, the station debuted a new logo, set, and graphics package while expanding the 4 p.m. newscast to an hour. wpbf dropped weeknight newscasts in the 5 p.m. hour to make room for "dr. phil" which had moved to the station from wptv; that change has since been reverted, for as of september 12, 2011, "the dr. oz show" replaced the 4 p.m. newscast.