surf fishermen who use artificial lures, cast and retrieve them to entice a bite from the target species. there are hundreds of different lures effective for surf fishing, such as spoons, plugs, soft plastics and jigs. most can be purchased from local bait and tackle shops, online tackle retailers, at fishing tackle expositions or specialized surf fishing catalogs. most surfcasters carry with them a "surf bag" which holds a selection of lures to facilitate fast changes of lures appropriate to current fishing conditions, saving trips back to the beach or vehicle to change equipment.