fleetwood was a 19th century planned town, developed by local landowner peter hesketh-fleetwood. inspired by southern english seaside resorts like st leonards-on-sea, hesketh-fleetwood employed architect decimus burton to lay out his new town and design the main buildings. hesketh-fleetwood intended that fleetwood would be an important stop for rail passengers travelling from london to scotland; in the 1840s, there was no railway over the lake district hills and passengers would be able to disembark at fleetwood before taking a boat to scotland. a hotel was a vital part of this plan and since rail passengers would be embarking at london euston, hesketh-fleetwood decided to name it the north euston hotel.