the controversy surfaced again in 2001 during the 2002 fifa world cup. the organizers of the games, under pressure from animal rights groups such as peta, demanded that the korean government re-address the issue. brigitte bardot, a prominent head of a french animal rights organization which is named after her, launched a campaign during the 2002 fifa world cup to have dog meat outlawed in korea. she encouraged people to boycott the games if the government did not outlaw the sale of dog meat in restaurants in seoul.