by the late 1990s, as its similarly formatted syndicated competitors had already begun waning in the ratings, the program tweaked its format in an effort to retain viewers. while its focus continued to revolve partly around entertainment and crime stories, it also began phasing in additional hard news content (consisting of select major headlines of given warranty and other notable general news and legal-related stories) as well as lifestyle and human interest features. in the late 2000s, as video sharing websites such as youtube came into prominence, "inside edition" began incorporating viral videos in most broadcasts, either those in relating to a news story covered in that day's edition or, more commonly, humorous or amazing videos (including clever marriage proposals, people and animals displaying interesting talents or stunts, active military personnel returning home from duty surprising family members and practical jokes); videos of the latter type are typically included in the "d" block which closes each broadcast.