on 1 april 2013, an article at sina tech reported that the chinese search giant baidu is allegedly testing baidu eye, a monocular eyewear display which features a miniature lcd display, camera for taking pictures, bone conduction technology, and some sort of facial recognition search. it has been in development for several years by a team under the direction of baidu's chief product designer sun yun-feng. the company intends to develop a wearable device industry standards and to license it to manufacturers. based on its cloud ecosystem, it plans to launch an application store so developers can create apps for the device. it also cooperation with qualcomm, to use its latest power control chip to reduce the power consumption and by that to extend the battery life to 12 hours or more. this device is fully functional by voice commands. it was at first thought to be an april fools' day joke, but on 3 april its existence was confirmed to mashable by baidu's director of international communications, kaiser kuo. a working prototype has been built.