his radio name was taken from johnnie walker, a brand of whiskey, which supported his persona which has been described as "madcap" or "shock jock", which on occasion drew the ire of the federal communications commission. for most of those years, his show was the top rated in the morning drive-time. for a time he owned a self-named club that was promoted on the radio station. he also briefly worked at wfbr with robin quivers. his first radio job was at wlrs-fm in louisville at the recommendation of future radio personality/consulatant steve warren, his school classmate at new albany high school.