the fight was televised through a pay-per-view (ppv) jointly produced by hbo and showtime, the respective rightsholders of pacquiao and mayweather. in the philippines, the fight was also broadcast in simulcast across three of the country's major broadcast television networks. the fight was expected to be the most lucrative in the history of professional boxing: with an initial estimate of 4.4 million purchases, the ppv alone broke revenue records in the united states (u.s.) with $410 million in revenue, making it the highest-grossing ppv in history, surpassing mayweather–álvarez in 2013. by september 2015, the figure had been amended to 4.6 million. the broadcast of the fight in the philippines was watched by nearly half the country's households. due to the record high price of the ppv, the fight was also widely broadcast through unauthorized online streams on services such as periscope.