whereas many producers have since the turn of the century been striving for a cradle-to-cradle model of production, or a circular economy, there has so far been no successful example of fully sustainable production, as there is environmental impact from all extractive production practices (in processes of material production, dying, assembly, accessorizing, shipping, retail, washing, recycling etc.) there are many small initiatives towards change, yet so far all these incremental improvements have been drowned by the explosive popularity of "fast" fashion and its economy of extraction, consumption, waste.