in the early to mid 90s, this station's moniker was z-100, and was playing a top 40/rhythmic hybrid format aimed at the new orleans market at the time. the format was then changed to a classic rock format with a mid morning talk show in the mid 1990s. a format of regional music called swamp pop was produced on the radio station for a number of years using the branding "rajun cajun". this format was later moved to sister station kleb in 2014.