in response the royal family enforced much stricter observances of traditional religious and social norms in the country and gave the ulema a greater role in government. first photographs of women in newspapers were banned, then women on television. cinemas and music shops were shut down. school curriculum was changed to provide many more hours of religious studies, eliminating classes on subjects like non-islamic history. gender segregation was extended "to the humblest coffee shop". the religious police became more assertive.