in 2011 wnoe-fm saw a resurgence in ratings and activity under program director don gosselin working closely with nashville labels and concert promoters to increase country concerts. in 2012, wnoe-fm sponsored its anniversary show with the brothers of the sun tour starring kenny chesney and tim mcgraw. in 2013, the anniversary show featured jason aldean who chose new orleans as his annual "concert for a cure" and donated $575,000 to the susan g. komen new orleans affiliate.