polydor released "spicks and specks", which had already been a major hit in australia, but in spite of stigwood paying for four weeks' exposure on pirate station radio caroline, the single flopped. stigwood was undeterred, and with nems's resources behind him, he embarked on a concerted campaign to break the bee gees in the uk, assiduously wining and dining tv producers and djs; according to the musicweb encyclopedia, he spent £50,000 promoting the group in 1967.