it is one of the best-selling shōjo manga magazines, having sold over 400million copies since 1978. in the mid-1990s, nakayoshi retailed for 400 yen and had an average of 448 pages. the estimated average circulation of nakayoshi at this time was 1,800,000. its circulation peaked at 2,100,000 in 1993. in 2007, its circulation was 400,000.