since march 9, 2009, bloomberg television utilizes its existing international production teams in hong kong (bloomberg asia), europe (bloomberg europe) and america (bloomberg), adding a more global feel to the channel. bloomberg international provides programming from hong kong in the early morning, produced by bloomberg asia (international), from london in the late morning, produced by bloomberg europe (international), and from its main headquarters in new york city in the afternoon. each bloomberg receives localized advertising and a relevant business news ticker on screen.