on january 3, 2002, the station officially began targeting the houston market by flipping to an urban contemporary format as power 97.5 under the temporary calls kktt but ided as krpw (the station was unable to get the callsign in time for sign on and acquired the krwp sign weeks later) and also continued to serve the beaumont area. (kayd has since moved to a different frequency.) the station, renamed krwp (power spelled backwards) had modest success in the early months of 2002. however, krwp faced stiff competition from longtime houston hip-hop stations kbxx and kpty-fm as well as rhythmic chr station ktht (which was also somehow competing with sister urban station ktcx in beaumont).