logit analysis is a statistical technique used by marketers to assess the scope of customer acceptance of a product, particularly a new product. it attempts to determine the intensity or magnitude of customers' purchase intentions and translates that into a measure of actual buying behaviour. logit analysis assumes that an unmet need in the marketplace has already been detected, and that the product has been designed to meet that need. the purpose of logit analysis is to quantify the potential sales of that product. it takes survey data on consumers' purchase intentions and converts it into actual purchase probabilities.