trusera was a seattle-based social networking startup founded in 2007 by keith schorsch, a former amazon.com executive. schorsch's struggle with lyme disease in 2004 inspired him to create trusera, a place where users can access information from people who have had similar medical experiences. in october 2008, trusera began releasing documentary-style videos of individuals with notable health experience, including bill krueger, former professional baseball player and father of a child diagnosed with autism.