on may 18, 2011, general mills announced it had agreed to purchase a controlling 51% interest in the brand's main operating company yoplait sas, and a 50% interest in a related company owning the brand's intellectual property, with sodiaal retaining the remainder. the announcement of the completion of the acquisition was made on 1 july 2011.in september 2017, yoplait launched new campaign for kids yoghurt brand, frubes.