supply chain management and revenue management have many natural synergies. supply chain management (scm) is a vital process in many companies today and several are integrating this process with a revenue management system. on one hand, supply chain management often focuses on filling current and anticipated orders at the lowest cost, while assuming that demand is primarily exogenous. conversely, revenue management generally assumes costs and sometimes capacity are fixed and instead looks to set prices and customer allocations that maximize revenue given these constraints. a company that has achieved excellence in supply chain management and revenue management individually may have many opportunities to increase profitability by linking their respective operational focus and customer-facing focus together.