in 2000, coupland resumed a visual arts practice dormant since 1989. his is a post-medium practice that employs a variety of materials. a common theme in his work is a curiosity with the corrupting and seductive dimensions of pop culture and 20th century pop art, especially that of andy warhol. another recurring theme is military imagery, the result of growing up in a military family at the height of the cold war. he is represented by the clark & faria gallery in toronto. in june 2010 he announced his first efforts as a clothing designer by collaborating with roots canada on a collection that is a representation of classic canadian icons. the roots x douglas coupland collection was announced in "the globe and mail" and featured clothing, art installations, sculpture, custom designed art and retail spaces.