with the new shareholder, personnel changes took place in the management of red square, and the company itself began to cooperate with vgtrk, the main competitor of channel one. "vedomosti", referring to a high-ranking employee of channel one, noted that this led to a remarkable alienation between the tv channel and the tv company. in july 2015, during the second transaction, rotenberg bought the remaining 49% of the company from sinelshchikova and became the only owner of red square.