the road's name changed from the 701 connector to the southern evacuation lifeline, and a sell logo was created. hurricane katrina gave the new task force a new incentive to act. the study area ran from the little pee dee river to u.s. 501 and from u.s. 17 to beyond u.s. 378. as part of the environmental impact study, four public meetings were held starting in may 2006. southern environmental law center attorney david farren opposed building the road across what he called "the area designated for conservation."