craig mack (may 10, 1971 – march 12, 2018) was an american rapper and record producer. he was signed to bad boy records. mack was best known for his 1994 hit single "flava in ya ear", which reached the top ten of the billboard hot 100. the song won "single of the year" at the 1995 source awards. on march 12, 2018, mack died from a heart failure at a nearby hospital in walterboro, south carolina at age 46.