on 15 february 2011 take that performed the song live at the opening of the 2011 brit awards. the song was placed on the radio 1 a list on 16 february 2011 where it remained for six weeks. the band performed the song live on the dutch talk show life4you on 20 march 2011, and in germany at the echo awards on 24 march. take that also performed the song along with "the flood" on the danish edition of "the x factor" on 25 march 2012.