stigwood moved into theatre production in 1968, and chose his first projects very wisely. rso's transition "from rock management concern to multimedia entertainment empire" began after stigwood saw the broadway production of the pioneering rock musical "hair". he decided to stage it in london, and it ran for more than five years in the west end. he followed this with many other highly successful productions: "oh! calcutta!", "the dirtiest show in town", "pippin", "", "sing a rude song", "john, paul, ringo and bert" ("evening standard" drama award best musical for 1974) and the last of the tim rice-andrew lloyd webber musicals, "evita". both "superstar" and "evita" were successfully reproduced on broadway, the latter picking up the tony award for best musical in 1980.