in september 2017, the uk-based illamasqua hired bergdorf as the face of its beauty spotlight campaign, which concerned gender fluidity. in a statement, the company described bergdorf as embodying "diversity and individuality; she is not scared to be truly herself." it added that it did not "stand or accept any form of racism, but we also believe munroe’s comments have been edited out of context by a certain media title (who we won't bother naming) without telling a true story".