musilek credits much of his success to a mastery of lighting techniques, and to his "embrac[ing] digital technology in the very early stages." in his own words, the "level of visual expectation has risen so much that the idea of the perfect shot is an illusion... we make the perfect moment out of what we collect in materials, from several different shots." musilek's photographs for absolut vodka's in an absolut world advertising campaign are an example of this practice, "each [photograph] featuring a world that is close to perfect." thus, "in one of the print ads, new yorkers finally get their second avenue subway line, thanks to musilek. in another, he gives cyclists a bike path on the san francisco bay bridge, and for los angelinos, he dangles from a helicopter 300 feet above the concrete valley of the festering l.a. river, and — with help from [digital post-production] — turns it into a pollution-free opportunity for water recreation."