in 1978 gregory formed trish gregory fashions (nz) ltd., and leased factory space in wellington. impatient to expose this new idea to a wider market, gregory decided to by-pass retail and take the product direct to the consumer. fashion consultants were hired and trained to present intimate fashion shows to invited guests in private homes. afterwards, guests could try on a garment and purchase exactly the same item in kit form. this became the framework of the trish gregory selling method.