mad pride week in toronto is proclaimed as such by the city itself. the festivities surrounding this week are highlighted by the mad pride bed push, typically on the 14th of july. the event takes place toronto’s queen street west “to raise public awareness about the use of force and lack of choice for people ensnared in the ontario mental health system” this week is officially run by toronto mad pride which partners a number of mental health agencies in the city. in recent years, some advocates have pushed for parkdale, toronto to be renamed mad! village, to reclaim pride in its surrounding communities' long history of struggle with mental health and addictions.