"animal jam" takes place in a fictional area known as jamaa, with various different biomes and customizable animals. new players create an animal with a name composed of three simple words. from that point, players can customize and move around with it in the gameplay environment. the original six virtual animals that could be created were the panda, rabbit, tiger, wolf, koala, and monkey. many more animals are added following the six, giving players a possibility of seeing one of their favorite animals in-game.