cosby biographer linda etkin said that cosby "comes across as a father figure, a teacher, and a friend" in his advertisements. william turner, in 1982 the marketing manager for texas instruments' consumer products group, said that cosby "represents comfort, and people trust him". in 2014, one educator asked for comment said he remembered cosby as a "black male authority figure, one of those people who folks that don't live on the edges of the country think of as a good black guy; they trust that guy".