there is however a growing concern that "green consumerism" that takes profit and economic growth as objectives can deliver the sustainable agenda needed to mitigate and reverse the pollution, labor exploitation and inequalities fashion industry promotes and profits from. this became apparent in the discussions following the burberry report of the brand burning unsold goods worth around £28.6m (about $37.8 million) in 2018, exposing not only overproduction and subsequent destruction of unsold stock as a normal business practice, but the behaviours amongst brands that actively undermine a sustainable fashion agenda.