the j.p. morgan corporate challenge series will be marking its 42nd consecutive year of operation in 2018. through all 42 years, the corporate challenge has been owned and operated by j.p. morgan and its predecessor firms. manufacturer hanover was the title owner of the corporate challenge from 1977-91. the event was called the chemical bank corporate challenge from 1992-95, the chase corporate challenge 1996-2000, the jpmorgan chase corporate challenge 2001-10, and by its current name, the j.p. morgan corporate challenge, since 2011.