cotton is naturally grown in varieties of colors. typically, cotton color can come as mauve, red, yellow, and orange hues. the use of naturally colored cotton has long been historically suppressed, mainly due to the industrial revolution. back then, it was much cheaper to have uniformly white cotton as a raw source for mass-producing cloth and fabric items. currently, modern markets have revived a trend in using naturally colored cotton for its noted relevance in reducing harmful environmental impacts. one such example of markets opening to these cotton types would be sally fox and her foxfiber business—naturally colored cotton that fox has bred and marketed. on an additional note, naturally colored cotton is already colored, and thus do not require synthetic dyes during process. furthermore, the color of fabrics made from naturally colored cotton does not become worn and fade away compared to synthetically dyed cotton fabrics.