although tokoroa's economy primarily tends to revolve around timber and farming, many large retail companies have continued investing in the town – foodstuffs recently constructed and opened a new world (supermarket) on tokoroa's main street (bridge street). also, progressive enterprises (a major competitor to foodstuffs group) also recently built new zealand's first countdown (supermarket) featuring bilingual (i.e. including te reo-māori) signage.