new york's run of championship game appearances combined with their large-market location translated into financial success. by the early 1960s, the giants were receiving $175,000 a game under the nfl's television contract with cbs—four times as much as small-market green bay, which was one of the most successful teams of the era. however, in the league's new contract, the maras convinced the other owners that it would be in the best interest of the nfl to share television revenue equally, a practice which is still current, and is credited with strengthening the league.