on 19 april 2000 larisa sinelshchikova, ceo of vid, explained this decision as follows: "any producer dreams of moving to his own home one day. the life of the independent producer on any channel is more like living in a dormitory, so he always longs to move to his own home, all the more so if he ‘produced’ enough relatives to fill up the whole dormitory". at the same time, she believes that "the government of moscow wants, so it seems, to have a strong and worthy channel. we are pursuing the same goal".