it was announced on 21 june 2010 that the service would be relaunched as the breeze 107. the new station would be aimed at upmarket 40- to 59-year-olds and broadcast classic and contemporary easy listening music with a slight female bias. it was also announced that the station would relocate, leaving its longtime base at st. mary's stadium to share facilities with sister regional station jack fm in the kingsway area of southampton.