on february 22, "the new yorker" featured a video of wainwright performing "the krugman blues" and complimenting the publication's march 2010 article which profiled economist paul krugman. part of "cash for clunkers" was featured in a segment of npr's program "car talk". wainwright was able to promote the album by touring both before and after the album's release. the loud and rich tour, which co-headlined wainwright and long-time friend richard thompson, began in the fall of 2009 and continued into 2011.