rodríguez returned to puerto rico in 1966 and built a japanese-style house in santurce, where he lived with his family. rodríguez produced his own television show called "el show de tito rodríguez" which was transmitted through san juan's television channel 7 (whose call letters were wrik-tv at the time). among the guest stars that appeared on his show were sammy davis, jr., tony bennett, shirley bassey, roberto clemente and orlando cepeda. rodríguez also founded his own recording studio/label called tr records.