shortly after the company begins a stage of diversification, going from being a company that only produced milk to gradually enter other sectors. thus, with the purchase of the bezoya, agua de cardó and zambra springs, the group positioned itself strongly in the mineral water market. the launch of the zumosol brand quickly made the company the leader in the juice market. shortly after came the turn of butter, cream and milks with juice through the launch of bio frutas (today, bifrutas), creating a new category of functional foods. another of the company's great technological innovation milestones was the launch of the ultrapasteurized liquid egg, the risk of salmonella disappearing completely.