"you do your thing", their fourth album, was issued in mid-2004. it was led off by "if you ever stop loving me", which in mid-2004 became montgomery gentry's first number 1 single on the country charts. it was also their biggest hit on the hot 100, reaching number 30 there. following it, the album's title track went to number 22 on the country charts, while "gone" peaked at number 3 and "something to be proud of" became their second number 1 single. the song spent two weeks at number 1, thus making it the first single for columbia records' nashville division to spend more than one week at number 1 since "daddy's money" by ricochet in 1996. "gone" was also the most-played single by a country music duo in 2005, and it received a digital gold certification for 500,000 certified music downloads. "you do your thing" became their third platinum-selling album. scaife, chancey, rutherford, steele, and mark wright split production duties on the album. steele also co-wrote "gone" and "something to be proud of" with bob dipiero and chris wallin, respectively, while rutherford and dipiero co-wrote "if you ever stop loving me" with tom shapiro. in october 2005, "you do your thing" became the duo's third platinum album. rick bell gave the album a favorable review on "country standard time", saying that the duo "unleash [southern rock] in a torrent of brash lyrics, wailing guitars, and pounding percussion." jurek wrote that it "is easily the finest outing by modern country's most relevant duo; it rocks, it's soulful, and it's memorable." montgomery gentry toured in late 2004 – early 2005 with trace adkins in support of the album.