bryan goldberg (born june 29, 1983) is an american entrepreneur and the owner of websites gawker, bustle, elite daily, mic, the outline, and "the zoe report", which collectively form bustle digital group. previously, goldberg founded bleacher report, a sports news website that sold to turner broadcasting system in 2012 for $200 million. bryan goldberg is widely considered to be a polarizing figure in new york media. he has been described as the “buyer of last resort” for his hard-nosed deal making tactics and a “media mogul” by the new yorker.