rookie is an american online magazine for teenage girls. it was started by the fashion blogger tavi gevinson in september 2011 with anaheed alani as the editorial director. gevinson was going to make the magazine with jane pratt. pratt decided not to be part of the magazine. however, gevinson said that she is the magazine's "fairy godmother." rookie has published interviews with famous people including lorde, emma watson, and kathleen hanna. rookie posts three times every weekday. each month it has a theme. rookie has released two yearbooks.