iranian women's rights activists in iran started the campaign, to follow up a peaceful protest with the same aim in 2006 in haft-e tir square in tehran. preparation started immediately in june, and the campaign was officially launched on august 28, at a seminar entitled "the effect of laws on women’s lives", (persian: تاثیر قوانین بر زندگی در حال زنان taaseereh ghavaaneen bar zendegee dar haaleh zanaan).