objectivity may have several meanings in the eye of the public. "fairness" involves making sure that multiple sides of an issue are presented. "disinterestedness" means that the presenters are neutral in a story in which the people involved try to influence them. "factuality" bases story content on facts that can be checked by an independent agent. "nonpartisanship" means not taking sides, especially on political matters. depending on the topic of a story, any or all of these factors may be relevant in the journalist's remaining objective.