the products are marked for only wal-mart stores and available in very few other stores than wal-mart. like most generic brands, durabrand is a chain of different manufacturers. durabrand is chained with lenoxx sound, alco, funai (which would also include emerson, sylvania, and symphonic), orion, maxell, resonance, initial technology, and many other different companies. the prices of a majority of their products are often considered loss leaders.