brown became a fan favorite, partly because he was easy to spot, and partly because of his eccentric gravedigger dance. during the 1996 season, it became known that brown would regularly order the "gilbertburger" — a double whopper with extra everything, cut in half with extra cheese, no pickles — always obtained from the oneida street burger king in green bay. burger king even made it available for a short time as a promotion in wisconsin burger king restaurants.