wjxl broadcasts by day at 50,000 watts, the maximum power for commercial am stations. but because am 1010 is a clear channel frequency, wjxl reduces power at night to 30,000 watts and uses a directional antenna at all times to protect other stations on 1010 khz. the transmitter is located on u.s. route 90 in jacksonville, west of baldwin, florida. the studios and offices are on hogan road, also in jacksonville.