in 1999, scholastic partnered with "the new york times", and "update" became "the new york times upfront". the idea was to combine the journalistic resources of the "times" and the reporting from its news bureaus around the world with scholastic's ability to create magazines that meet the curricular needs of high school teachers. "upfront" is also a way to introduce the "times" brand and its journalism to a new generation of readers, complementing the "times's" website, and its other education efforts.