the establishment nature of the new pound, as well as the more-sterile atmosphere of the new stadium, originally turned off some veteran fans, especially the old "blue-collar" fan base. this has resulted from what was originally a player and fan movement - the dawg pound - having been made "corporate," by the browns organization, including trademarks, copyrights and an official "dawg pound" logo. also, the more sterile, corporate atmosphere at the new firstenergy stadium (as opposed to the near anarchy at the old stadium in the 1960s-1990s) has been viewed by more traditionalist browns fans and dawg pound season ticket holders as tarnishing the history and traditional passion of the fanbase.