the masthead lettering in the weekly "die zeit" with its elegant font was designed by carl otto czeschka in 1946. czeschka was inspired by the british daily newspaper the times which shows the british national coat of arms in between "the" and "times". this was not only for graphic reasons, it also represented the founder's self-conception which he published in an editorial called "unsere aufgabe" ("english: our mission") on february 21 1946.