"tandoori magazine" was launched in september 1994, with iqbal wahhab as editor and with karan bilimoria as the publisher. it is a trade magazine going to restaurants with a marketing strategy of selling directly to restaurants. it is regularly referred to for news, views and developing trends in this £3.2 billion industry. it is read by key decision-makers, owners, managers, chefs, journalists and other members of the catering industry.