r&b singer paloma faith was selected to record the song as the official 2015 rugby world cup anthem. her rendition of the song was used on itv's rugby world cup coverage during advert breaks, a decision that was greeted negatively by some viewers. a petition to have the song removed was set up by viral marketing expert jonathan wilson and received over 10,000 signatures. the petition was featured on the front page of uk newspaper "the daily telegraph".