the global change award, is an innovation challenge created by the h&m foundation. it created a trend report in 2017 to look at the future of sustainable fashion. five "megatrends" are identified by the organisation that will lead the future of sustainable fashion. the first "megatrend" is "power of nature" which is the industry looking into materials that have always been looked at as waste as a more sustainable method to making new clothing. the materials that will mitigate negative impacts from the industry include vegan materials from the earth and recycling old fabric into new clothing. the second "megatrend" is "rent a closet"; this initiative has been around for a while. this trend ultimately lowers the new purchase of clothing and disposal of clothing, which means less waste. rent the runway is an example of the "rent a closet" trend. rent the runway started as a company that would give luxury brands like hervé leger, vera wang, etro to people who may not be able to afford the clothing at regular retail price. renting and sharing clothing is also known as cfc (collaborative fashion consumption) a sustainable fashion trend consumers are getting involved in. the third trend is "long live fashion" is the revival of vintage clothing. vintage clothing is a way to lower the amount of clothing that gets disposed of and ends up in landfills. companies like re/done, vintage twin and frankie collective sell re-paired vintage clothing. repairing and reselling clothing has less negative impact than creating new clothing does. the fourth megatrend is "innovative recycling" which is looking at waste as value. the industry is starting to create incentives for consumers to participate in the recycling of clothing.