southcottians claimed that the box opened in 1927 was not the authentic one and continued to press for the true box to be opened. an advertising campaign on billboards and in british national newspapers such as the "sunday express" was run in the 1960s and 1970s by one prominent group of southcottians, the panacea society in bedford (formed 1920), to try to persuade the twenty-four bishops to have the box opened. their slogan was: "war, disease, crime and banditry, distress of nations and perplexity will increase until the bishops open joanna southcott's box." according to the panacea society, this true box is in their possession at a secret location for safekeeping, with its whereabouts to be disclosed only when a bishops' meeting has been arranged. southcott prophesied that the day of judgement would come in the year 2004, and her followers stated that if the contents of the box had not been studied beforehand, the world would have had to meet it unprepared.