when radiolinja launched, finland's incumbent mobile operator, telecom finland (later changed to sonera, now part of sweden's teliasonera) was already operating a first generation mobile network on the nmt technology. thus, radiolinja's launch was also the start of mobile telecom competition in europe. several global firsts happened on the radiolinja network, including the world's first person-to-person sms text message, sent in 1993; the world's first fixed-mobile service bundle, launched in 1996; and the world's first paid downloadable mobile content, a ringtone, in 1998.