the show was ordered into production after media rights capital (mrc) took over programming sunday nights on the cw. the show was originally titled "valentine, inc." but dropped the "inc." from the title prior to the fall 2008 television season. the 13-episode first season filmed in the los angeles area, with filming primarily taking place at the los angeles centre studios. the show is filmed on sound stage 1, which has previously been used to film "women's murder club" and also "mad men".