in addition to using the “healthy” food label to draw customers to low nutrition foods, food marketers have used a variety of “low content,” like low fat, low calorie, etc. claims to assuage consumer's health concerns and to potentially mislead them. “low content” claims are labels or other advertised claims that appear on packages and or in advertisements are used so that consumers perceive the products they buy as being healthier or more nutritious. misleading food health assertions of this nature are both widespread in food marketing and also not reflective of the actual nutritional or health quality of the food or beverage in question. these claims are not consistent among all food and beverage groups, although some of them do accurately represent the nutritional and or health benefits of a certain food or beverage, often this does not guarantee that all claims across all beverages and foods are reflective of actual nutrition. additionally, even if a certain product is in fact low fat or any one of the different types of “low content” claims, consumers often focus on the claim and neglect other health considerations like added sugars, calories, and other unhealthy ingredients.