in may 2012, kyary pamyu pamyu released her debut studio album "pamyu pamyu revolution", followed by the single "fashion monster" in october. both releases were commercially successful, with the recording industry association of japan certifying "pamyu pamyu revolution" gold and "fashion monster" platinum. on december 31, kyary pamyu pamyu performed at the 63rd nhk kōhaku uta gassen, her first appearance at the annual new year's music competition. also in december, kyary pamyu pamyu's 100% kpp world tour 2013 was announced, beginning in belgium in february.