power electronics was originally coined by william bennett for the noise music of his own project whitehouse. it consists of screeching waves of feedback, analogue synthesizers making sub-bass pulses or high frequency squealing sounds, and screamed, distorted, often hateful and offensive lyrics. deeply atonal, there are no conventional melodies or rhythms. members of whitehouse who began other projects, such as sutcliffe jügend, also practice power electronics. death industrial is a similar style associated with groups such as the grey wolves, but the term first referred to artists such as brighter death now. the swedish label cold meat industry issued the releases in this subgenre.