pt visi media asia tbk (branded as viva) is a business subsidiary of bakrie global ventura of bakrie group. it started as an agribusiness organization in 1951 and expanded into telecommunications, media, metal, and coal mining industries. according to the 2011 edition of "forbes" magazine, aburizal bakrie, the founder of the bakrie group, was the 30th richest person in indonesia. he was also a potential presidential candidate for the golkar party.