when roldán, his former girlfriend yoli, and his close family (except his mother and one of his sisters) moved to the mansion, located in one of buenos aires' richest areas, they garnered the hate of many of their neighbors, particularly the uriarte family, composed of emilio uriarte, his wife chichita banegas, and their son facundo uriarte. part of the hate was generated because emilio worked for the company headed by mercedes lozada and he wanted to be the company's president; when tito roldán basically appeared out of nowhere and became president, this infuriated emilio. adding to everything was the fact that both laisa roldán (tito"s transsexual sister) and chichita banegas were both television stars who considered themselves divas and were made to compete at the same time slot by their respective television channels.