this style is used very often in hindi (bollywood) and south indian films, as it helps make them appeal to a broad variety of viewers. famous masala filmmakers include david dhawan, anees bazmee, shaji kailas, joshiy (malayalam cinema) and farah khan raja chanda, raj chakraborty and rabi kinagi in bengali cinema; s. s. rajamouli, puri jagannath, srinu vaitla and boyapati srinu in telugu cinema; s. shankar, hari, ar murugadoss, k. v. anand, n. lingusamy and k. s. ravikumar in tamil cinema; and in kannada cinema it was v. somashekhar and k. s. r. das in the 1970s; k. v. raju, a. t. raghu and joe simon in the 1980s; om prakash rao and shivamani in the 1990s; and mahesh babu, k. madesha and a. harsha in the 2000s.