robert lee "bob" backlund (born august 14, 1949) is an american professional wrestler. he is best known for working for the world wide wrestling federation/world wrestling federation from 1977 to 1984. he is known for holding the record for the second longest reign as wwe champion in history which is ahead of hulk hogan's first reign and behind bruno sammartino's first. signature move known as the cross face chicken wing was said to be inescapable once fully applied.