his connection to the who enabled him to get this new group, cream, onto the bill for a 9-day booking at the rko theater in new york in 1967. it was an important showcase for cream and enabled stigwood to introduce them to new york's music cognoscenti and helped break them in the usa. it was for this show that stigwood commissioned the dutch art collective called "the fool" to paint the striking psychedelic designs on eric clapton's gibson sg guitar, jack bruce's fender vi bass and ginger baker's drum kit.