in an interview with mtv during october 2017, del rey stated that she was working to create a stage design for the tour that incorporates "lots of senses", and beach themed projections with "beautiful structures that move in and out of the stage to give it a classic feeling". the stage design, designed by jason ardizzone-west, was revealed once the tour began on january 5, 2018. the stage features an array of beach-themed props and is backed by a large screen displaying visuals designed by storme whitby-grubb. terence cawley of "the boston globe" described the set-up as a "microcosm of [del rey's] beloved california" with a display of rock formations, palm trees, and beach chairs. reed fischer of "gomn" similarly described the stage as "pure los angeles", suiting the title of the tour, "la to the moon", with "projections of crashing waves, a fast-moving highway, and a sun-drenched swimming pool danced on the stage floor throughout the night".