originally travellers' needs were catered for by stalls, eventually replaced by the half-timbered houses that exist around the square. growth accelerated with wagons being replaced by coaches, and coaching in liphook was firmly established by 1660. the roads were often unmaintained and unsigned - samuel pepys records three journeys by this road in may 1661, april 1662 and august 1668, on the last occasion staying in lippock: