beginning in 2012, landmark continued renovating its theaters. the uptown, minneapolis, reopened in its new incarnation on september 14, 2012 which included reserved ticketing and full bar service while still preserving a balcony and a 50-foot tower, originally placed to mark the uptown area. in october 2012, the chez theatre, denver, and the magnolia, dallas, were extensively renovated. upgrades to the theaters included barco digital projection, upgraded digital sound and leather-style seats as well as the magnolia bar, a cocktail suite attached to the theater.