the original volksempfänger ve301 model was presented on august 18, 1933, at the 10. große deutsche funkausstellung in berlin. the ve301 was available at a readily affordable price of 76 german reichsmark (equivalent to two weeks' average salary), and a cheaper 35 reichsmark model (which was even sold on an installment plan ), the dke38 (sometimes called "goebbels-schnauze" – "goebbels' snout" – by the general public) fitted with a multisection tube, was also later produced, along with a series of other models under the volksempfänger, gemeinschaftsempfänger, kdf (kraft durch freude), dke (deutscher kleinempfänger) and other brands.