the song is dissimilar to what robinson has produced as of late, namely his melodic and nostalgia inspired debut album "worlds", and his 2016 single "shelter", a collaboration with fellow electronic music producer madeon, in both its release and composition. the song has cryptic questions and statements interwoven throughout various aspects of its release, including its twitter account and facebook page. fans were quick to discover that messaging the virtual self facebook page would display another cryptic message. much speculation has arisen as to what "virtual self" is, as robinson has yet to release any statements on the subject.