americans are some of the world’s biggest consumers of wellness products and services. unfortunately, the same consumer group is also one of the worst affected by lifestyle and chronic diseases such as diabetes, cancer and obesity. recently, wellness product manufacturers, industrial researchers, and medical practitioners observed that there are specific insights that continue to define us consumer spending on wellness. these insights include healthy eating and nutrition, weight management and preventive medicine, fitness, mind and body; the generation factor; and the advent of modern tech such as e-commerce.