in 1950, she married peter pulitzer, the grandson of publisher joseph pulitzer. they moved to palm beach, where lilly started her clothing company, lilly pulitzer, inc. in 1969, lilly and peter were divorced. she married enrique rousseau soon after. she legally changed her name to lillian rousseau, but her clothing company kept the "lilly pulitzer" label. lilly continued to live in palm beach. enrique died from cancer in 1993.