wzoo was founded by john a. bulmer, an experienced broadcaster who was awarded a number of fcc permits to construct new fm stations in ohio, indiana and glens falls, new york (lake luzerne). when bulmer constructed the new ashtabula station on 102.5 mhz, he wanted something that rhymed with the 102 dial position. mr. bulmer desired the name zoo. however, wzoo was already in use by an am radio station in north carolina.