using broadr-reach technology in automotive enables the migration from multiple closed applications to a single open, scalable ethernet-based network within the automobile. this allows automotive manufacturers to incorporate multiple electronic systems and devices, such as advanced safety features (i.e. 360- degree surround view parking assistance, rear-view cameras and collision avoidance systems) and comfort and infotainment features. the automotive-qualified broadr-reach ethernet physical layer standard can be combined with ieee 802.3 compliant switch technology to deliver 100mbit/s over unshielded single twisted pair cable. this innovation bypasses traditional cabling for ethernet connectivity, allowing all vehicle components to connect using wires that are lighter and more cost effective.