ilkley's spa town heritage and surrounding countryside make tourism an important local industry. the town centre is characterised by victorian architecture, wide streets and floral displays. ilkley moor, to the south of the town, is the subject of a folk song, often described as the unofficial anthem of yorkshire, "on ilkla moor baht 'at". the song's words are written in yorkshire dialect, its title translated as "on ilkley moor without a hat."