american comedian bill cosby was a popular spokesperson for advertising from the 1960sbefore his first starring television roleuntil the early 2000s. he started with white owl cigars, and later endorsed jell-o pudding and gelatin, coca-cola (including new coke), texas instruments, e. f. hutton & co., kodak, and the 1990 united states census. , cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with jell-o. in 2011, he won the president's award for contributions to advertising from the advertising hall of fame.