kroe first signed on the air on march 18, 1961, with a studio located at 47 south scott street in sheridan. studios were moved to the former kwyo studio location at 21 north main street in 1963, and later to a mobile home east of town on a road known as "dump road" (because it led to the local landfill). a new building was erected adjacent to the mobile home and transmission tower when the present owner acquired the station in 1974. along with the larger building the company also added a sister station, kroe-fm, broadcasting at 94.9 mhz. by the 1980s, kroe had increased power from 1,000 watts to 5,000 watts, and the road on which it was located had a new name: kroe lane. the kroe building was renovated in 2001/2002, and as of 2017, houses six radio stations (kroe, kwyo, klqq, kowy, kyti and kzwy), as well as multiple hd multicast channels and fm translators.