in south korea, a streamer is referred to as a broadcast jockey or bj. broadcast jockeys have become popular over the years in korea thanks in part to many of them being more relatable to viewers than some celebrities and becoming famous enough to appear on tv shows. while it is common for broadcast jockeys to become national stars, there has been a recent rise in the number of famous korean idols and celebrities becoming broadcast jockeys either as a way to supplement their career or full-time as they make more money streaming then they would acting or singing. the number of famous stars becoming full-time broadcast jockeys has outpaced the number of part-timers as many prefer the freedom the profession offers. this trend has not been limited to celebrities as a significant number of politicians have also created their own channels on streaming sites and have begun to broadcast themselves online as a way to become more famous and get their political message across to a bigger number of people. popular streaming sites in korea include afreecatv, naver tv, and kakaotv in addition to popular worldwide streaming sites like twitch, youtube,mixer,periscope and bigo live.