in company with the announcement of the new promotion, hdnet also began broadcasting its mma-focused sports program called inside mma. its first broadcast aired on september 14, 2007, and guests were former ufc light heavyweight champion chuck liddell and well known mma fan and actor kevin james. the show is hosted by kenny rice and bas rutten. broadcasts and segments from the show can also be found on hdnet’s youtube subscription, sherdog.com, and the hdnet fights website.