according to "vedomosti" newspaper, sinelshchikova had been planning to sell "red square" since 2012. in mid-2013, "red square" was joined by a number of subsidiaries of legal entities. in april 2014 it became known that sinelshchikova agreed to sell 51% of registered capital of the red square companies to arkady rotenberg. andrei baturin, the official representative of the businessman, explained that rotenberg’s interest in the company is connected to the growing importance of content for modern media and the need to rely on ‘the first and the best’. the parties did not disclose the terms of the transaction, but they noted that the company was evaluated higher than the market. it was known before that sinelshchikova directly owned small shares in the companies that made up red square, while the main ones were owned by offshore structures. during the transaction, the ownership structure of the television company was disclosed for the first time, and sinelshchikova was named the ultimate beneficiary of all the companies.