in 2012, wizkid signed a one-year endorsement deal with pepsi reportedly worth 350,000 u.s dollars. he travelled to beirut, lebanon with tiwa savage for a pepsi commercial shoot. on 28 may 2013, "premium times" reported that wizkid signed a one-year deal with mtn nigeria. the newspaper also reported that wizkid's pepsi contract was renewed for two additional years. in november 2013, wizkid signed an endorsement deal with guinness for the guinness world of more concert, held at the eko convention centre of the eko hotel and suites in victoria island, lagos. in june 2015, pulse nigeria reported that wizkid ditched mtn and signed a ₦128 million deal with glo.