in 1988, a representative for kodak said cosby had become "synonymous with quality products and quality services". "ebony" agreed, saying cosby has the advantage of being able to be selective. cosby said his belief in their product is an attribute, stating, "if i presented a bill cosby who didn't care, their sales would stop right there on the screen. obviously, i could never do that. once i believe in the product i aim to sell it, and that's what i think i do better than anybody".