in the early 2000s, wlmg moved to a mainstream adult contemporary sound. the tempo of the songs was picked up and the disc jockeys added more personality. the playlist extends from the 1980s to current day ac hits. in 2006, the wwl-fm call sign returned to new orleans, on another station. entercom decided to give am 870 wwl an fm simulcast on 105.3 mhz, allowing wwl listeners the choice to hear the station on fm or am.