viceland's programming consists primarily of lifestyle-oriented documentaries and reality series aimed towards millennials, directed in vice's trademark style of "character-driven documentaries". creative director spike jonze stated that his goal for viceland was to make its lineup have "a reason to exist and a strong point of view", rather than be just a "collection of shows". jonze explained that viceland would continue to reflect vice's core mission of "trying to understand the world we live in by producing pieces about things we're curious about or confused about or that we think are funny. and if it doesn't have a strong point of view, then it shouldn't be on this channel." vice co-founder and ceo shane smith stated that the channel's main goal was "trying not to be shitty". viceland will focus primarily on lifestyle content; vice news content will remain largely exclusive to vice's existing joint venture with hbo. jonze stated that unlike the hbo content, viceland would be "far from objective [reporting]".