successful use of the internet to organize "save our show" campaigns had garnered significant attention, as when supporters of "jericho" inundated cbs with grievances in protest of the program's cancellation. this and other similar fan-organized publicity stunts on behalf of television shows appeared to have inspired wga strikers themselves to undertake a similar campaign of sending pencils to the ceos of the media conglomerates in a position to influence the alliance of motion picture and television producers.