in 1893, the catalog was sent to 1.5 million customers. to meet customer demand as the business grew, larkin found it necessary to manufacture its own goods for the most popular premiums. various subsidiaries were developed including a furniture factory in buffalo to assemble pieces cut in tennessee as well as the establishment of buffalo pottery in 1901 to meet the demand for premiums. the greensburg, pennsylvania glass company produced all of the bottles and related glassware and contracts were negotiated with oneida to furnish plated silverware and the buffalo garment center made men's apparel.