the new company was officially presented with a new mission statement, signed by joseph goebbels: "in competition with the other arts, the purpose of film is to give form to what satisfies human hearts and what makes them shudder, and by the revelation of the eternal, transports them into better worlds." the company's expected propaganda function was thus made unmistakably clear. jews had been forbidden to work in the austrian film industry since 1935, as the german "reichsfilmkammer" had threatened to ban the import of austrian films unless the industry kept to german terms.