in july 1972, the "bunte illustrierte" first appeared under the abbreviated name of the "bunte". in the years that followed, the magazine was shaped above all by hubert burda, who started out in 1974 as an editor at the "bunte". two years later, he took over the position as editor-in-chief from bernd ruland. under his management, the magazine developed into a modern popular magazine for middle class society, and by the mid-1970s, the "bunte" had grown to become germany's bestselling magazine. in 1983, burda-verlag unveiled its new headquarters at arabellapark in munich. that same year, various editorial teams, including the "bunte", moved from main headquarters in offenburg to the bavarian state capital.