the bunte (company's preferred spelling in capital letters) is a german-language people magazine published by hubert burda media. the first edition was published in 1948 under the name "das ufer". under the leadership of hubert burda, the bunte developed into a modern popular magazine. today, the bunte has one of the highest circulations of all german publications and is one of the most popular media brands in the group. after patricia riekel stepped down, robert pölzer took over as editor-in-chief in july 2016.