in 2000, the prieto family, owner of pdi, acquired "bandera" from the gokongweis. during the acquisition period, it underwent smooth transition from a "mature" and "sexy" content shredding to its "wholesome" image. "bandera" now had three separate editions, for luzon, visayas and mindanao. it underwent experimenting new concepts, such as compact newspaper (combination of broadsheet and tabloid without crime reports or skimpy women on frontpage) and "klik bandera", which is the special weekend edition dedicated to showbiz news. it conquered online, thru the inquirer plus digital edition, where the full copy of "bandera" issues can be seen online. the newspaper also has an official website, facebook and twitter handles and their smartphone application.