the jacksonville jaguars are a professional american football franchise based in jacksonville, florida. they are members of the south division of the american football conference (afc) in the national football league (nfl). the team, along with the carolina panthers, joined the nfl as expansion teams in 1995. jacksonville, along with the houston texans, have never played in a super bowl or any other nfl championship, but has made 2 appearances in afc championship games against the new england patriots after the 1996 season and the tennessee titans after the 1999 season, both under tom coughlin.