after naming the urraco after a bull breed, in 1974, lamborghini broke from tradition, naming the countach not for a bull, but for "contacc", a piedmontese exclamation of astonishment. legend has it that stylist nuccio bertone uttered the word in surprise when he first laid eyes on the countach prototype, "project 112". the lm002 sport utility vehicle and the silhouette were other exceptions to the tradition.