in early 1983 linfood plc announced frank dee supermarkets and all of its other recent acquisitions (including big dee, fine fare, keymarkets and international) would change name and trade under the gateway fascia, whilst linfood itself changed its name to dee corporation plc. frank dee took on a non-executive director role at gateway supermarkets ltd, and by 1984, dee corporation was ranked third in size by revenue in the uk grocery market, behind tesco and sainsbury's.