see basically if a customer objects, you're about to cover the, the fact that if the customer objects, say come back to canvassing for a minute, you get somebody, you phone somebody up and they say, urgh, urgh, and they just mumble away and they listen to you and they don't listen to you, right, it's a waste of bloody time, but if they talk to you and they give you objections and you deal with these objections, right, they're bound to buy