but what alexandre didn't expect, the tv producers were bullying and making fun of him solely because of his hard of hearing. the tv producers went out of their way and maliciously decided to add a special effect via post-production onto alexandre by inflating his ears in a much bigger size while he was still singing and the producers even added inappropriate cartoon-like background music without his knowledge and consent as the episode was being publicly broadcast across the entire country as for "humor." this embarrassed and humiliated rebelo up to the point where he was skipping school and could not even leave his own home. he was very displeased upon seeing what happened during the episode when it was first broadcast, along with his grandmother who was in great despair crying because alexandre always got bullied in school because of his ears.