mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewellery, carpets, wallpaper, and theatre sets in what was initially called the "mucha style" but became known as "art nouveau" (french for 'new art'). mucha's works frequently featured beautiful, strong young women in flowing vaguely neoclassical looking robes, often surrounded by lush flowers which sometimes formed halos behind the women's heads.