when trainees are finally chosen to debut in new groups, they will face a new setting of personalities created by the company to cater the entertainment market. each member of an idol group has his or her own character to play and therefore an important part of their job duties is to maintain that temperament in any kind of exposure they may get. one way to build personal image of idol groups is through social media services with contents taken care by the company to make sure the consistency of these personal characteristics.