by june 2010, the company had approximately 45,000 subscribers, well short of its target of 80,000. despite expanding their english language services, selectv failed to meet subscriber targets. in august 2010, it was reported that the company would cease broadcasting english programming by 15 november 2010. on 20 august 2010, selectv signed an agreement allowing its 22,000 english subscribers to voluntarily change to foxtel and austars subscription services without additional charges. on 30 august 2010, selectv sold their italian language programming to world media international and in october their spanish language programming to ubi world tv.