in 1993, mclaren was the head of programming for seg, bmg’s pay-per-view television company. he received a call from art davie representing rorion gracie and his “war of the worlds,” a martial arts tournament idea. mclaren envisioned a reality version of the hit video game mortal kombat, and immediately put the concept into development. the result was the ultimate fighting championship (ufc), which premiered on pay per view november 12, 1993.