mclaren's controversial marketing slogan “there are no rules” along with his notorious interview in the new york times, "death is cheap: maybe it's just 14.95," launched the franchise and delivered a high pay-per-view buyrate. public interest and the popularity of the ufc increased leading to its appearance on friends (the one with the ultimate fighting champion), on the cover of mad magazine, which featured mclaren as the promoter “marky d sodd,” and in the denzel washington film, virtuosity.