in 2000, touboul left finjan to start runway, israel's first internet incubator, and runway telecom partners, an israeli telecommunications incubator co-founded with alcatel. alcatel invested $14 million in runway telecom in 2001. also in 2001, finjan encountered financial difficulties and touboul returned to the company at the request of investor, david cowan of bessemer venture partners. as ceo of finjan, touboul often spoke about the risks of advanced spyware and the security gaps in programs and programming languages like javascript. he also invented new technologies including static and dynamic code behavior analysis and behavior based blocking technology. touboul helped aggressively market finjan's proactive defense technology and mcafee incorporated that technology into their products. touboul also pushed for more funding. finjan secured $8.5 million in funding from an investor group led by benchmark capital israel, israel seed partners, and bessemer venture partners. this brought the total amount of funding to $31.5 million over the course of 6 years. touboul helped finjan earn an additional $10 million in funding in 2004 from investors including cisco systems, bessemer venture partners, israel seed partners, and benchmark capital.