the success of "survivor" spawned a wide range of merchandise from the very first season. while early items available were limited to buffs, water bottles, hats, t-shirts, and other typical souvenir items, the marketability of the franchise has grown tremendously. today, fans can find innumerable items, including computer and board games, interactive online games, mugs, tribal-themed jewelry, beach towels, dog tags, magnets, multi-function tools, dvd seasons, "survivor" party kits, insider books, soundtracks, and more.