nosy housekeeper emma allen has been listening, but she has only heard the part about free advertising, not bob's rejection of the idea. she thinks that her boss will be seen as a pitiable figure on tv and tells betty. betty is shocked. the misunderstanding causes betty to ignore a baffled bob. while this is happening, judy becomes convinced that betty will never take on a serious relationship until judy is engaged or married. she pressures a reluctant phil to announce a phony engagement, but the plan backfires when betty abruptly departs for new york city to take a job offer.