so we really do have to fight fiercely, and to do that, of course, erm one of the things that we do i think most effectively is to bring waves of foreign journalists here to write about how beautiful erm britain is and indeed into your area, into the oxford area, erm we've got the canadian t v crew coming next week, who'll be filming and erm making erm documentary films for canadian t v, which should be screened fairly quickly.