business school rankings are important to the various business schools because they are an important marketing tool used to recruit top students, and lure recruiters from the top companies. business schools attempt to achieve higher rankings in order that they may obtain the top students who will over the course of their careers most likely benefit the school by achieving high ranking positions, attaining great influence, and accumulating great wealth. such students often are able to help other students attain better (higher paying, more respected and more influential) jobs. students use the rankings to choose their school, and creators of the rankings produce them to aid in this decision.