"yummy" is a song by canadian singer justin bieber. it was released on january 3, 2020, along with a lyric video through def jam recordings as the lead single from his upcoming fifth studio album. the song is bieber's first solo single to be released in three years. upon its release, the song has received mostly mixed reception from critics: many praised its r&amp;b production but most dismissed its lyrics. its official music video was directed by bardia zeinali, which premiered on january 4, 2020.