devotees flock in hundreds to all the murugan temples during the panguni uthiram festival, which is celebrated in march every year. it is the jayanti (day of incarnation) of lord ayyappan. it is also an important festival day for lord subramanya (muruga), as it is on this day that sri deivanai married lord subramanya. on this day goddess mahalakshmi incarnated on earth from the ocean of milk (after the ocean was churned by the gods and the demons) and hence it is celebrated as mahalakshmi jayanti. on this day goddess parvati in the form of gowri married lord siva in kanchipuram and hence this day is also celebrated as the gowri kalyanam day.