yahoo! buzz was a community-based news article website, heavily derived from digg, that combined the features of social bookmarking and syndication through a user interface that allowed editorial control. users could publish their own news stories, and link to their own or another person's site that had a full story of the information, thereby driving traffic to that person's website and creating a larger market for sites that researched and published their own news articles and stories, such as cnn or smaller, privately owned websites.