the theory of double consciousness is also heavily present for female diasporic artists. these artists are faced with the task of remaining authentic to their roots while still branding themselves in a way to allow international and mainstream popularity. in the music industry women of color are often stereotyped as being hyper-sexual and aggressive; which in some cases helps their branding and in other cases it hurts their branding and the identity they have attempted to create for themselves. due to this diasporic female artists are often forced to privilege certain self markers and conceal others depending on the situation; often making them feel as if they can never create one true identity for themselves but must rather change depending on the circumstances present.