elgenaidi and ameena jandali founded islamic networks group in 1993. it is located in the san francisco bay area, in california, united states. their original name was " bay area media watch." they wanted fight against incorrect comments about american muslims in the media. after six months they decided that getting angry at the media was not helpful. it was better to educate reporters. they started having "conversations" with news companies about new ways to write about muslim americans. first they worked with around fifty media companies in the san francisco bay area. then, elgenaidi worked with other news companies, like the new york times, the wall street journal, time and newsweek.