in the 1990s and 2000s seidelman garnered success as a television director, helming the pilot of "sex and the city", which involved some casting and developing the look and feel of the show. seidelman thought the pilot script by darren star was bold, presenting then-taboo subject matter with humor, saying, "it was the first time that a tv show featured women talking about things they really talk about in private." she directed subsequent episodes during the show's first season.