nowadays, a new concept in handloom industry introduced in this area is ayurvastra, a branch of ayurveda, the ancient 5,000-year-old indian system of vedic healthcare. loosely translated, "ayur" is sanskrit for health, and "vastra" is clothing, ayurvastra means healthy fabrics, ayurvastra project is initiated and launched by the directorate of handloom, department of industries and commerce and the department of government ayurveda college, aimed at creating a niche for the eco-friendly wellness textiles ( dyeing textiles using ayurvedic herbs and plants without using synthetic chemicals) ayurvastra is manufactured and exported by a 50-year-old balaramapuram handloom firm kairali exports (kairaliexports.com) exports ayurvastra brand fabrics to us (ayurtex.com), europe (ayurvastra.in)