the song received extensive critical recognition. it has been called a critique of the advertising common in modern hip hop. however, "the new york times" critic jon caramanica says, "it's not quite the robust sendup of hip-hop-extravagance clichés that it aspires to be." robert copsey from digital spy rated the song 5 out of 5 stars, calling it "a rare beast of a song - original, musically daring and genuinely funny."