in august 1989, mizlou communications announced the november launch of sports news network, a 24-hour sports news and interview basic channel. snn moved from washington, d. c. studios to edison, n.j. on october 1, 1990. mizlou in february 1990 made a private placement of securities to keep snn going. mizlou made another attempt before july 1990 and attempted a third placement of $15–$20 million in july 1990 for the network. snn goes dark on december 17, 1990 as parent mizlou communications filed for bankruptcy. mizlou was in talks with landmark communications and telecable corporation as a potential buyer of the channel. in january 1991, landmark dropped plans for a sport news channel and its discussions with mizlou for the purchases of sports news network due to tele-communications inc.'s planned launch of prime sports news, a all sports news cable channel.