proud canaries is the norwich city fc's lgbt fans & friends group with the vision 'challenging discrimination for better enjoyment of the beautiful game'. proud canaries launched at the norwich city game v tottenham hotspur in february 2014 and is the second officially recognised lgbt supporters' group in the country, the first being gay gooners, the arsenal fc lgbt group. proud canaries is a social forum for lesbian, gay, bisexual and trans supporters of norwich city fc and works with the club to make carrow road, the club's ground, a safer and more pleasant place for everyone by promoting the inclusion and challenging discrimination.