even before the creation of the game, in 2004 the game jamdat bowling enjoyed great success in the mobile market, which was then acquired by electronic arts . it was expected that this would make the game even more famous, but it disappeared from sales, nevertheless ea released its modified version with updated graphics and additional gameplay on top, also linking with the "the sims" brand. back then ea games expressed an interest in adapting "the sims" for ipods, with the developers arguing that "the sims bowling is a game that reflects the character of the sims while being an elaborate bowling game for the ipod."