the company of has trademarked "geek squad" as the name of its computer repair service. best buy has fought the trademarks of a dozen other companies, including geek rescue, rent a geek, and . it is also fighting with newegg over the use of "take it from a geek" on newegg's website. the nbc television show "chuck" wanted to use "geek squad" to describe the main characters' job. but best buy asked for them to change the name. so the characters on "chuck" were called "nerd herd" instead.