initially, the term was only used by some adolescents of the taiwan military village. hence, when they entered the taiwan working society, they did not dare to use the term in public and in the media since the term was not widely known or recognized by the taiwanese. even people from fellow military dependents' village might not know about the word due to different locations of the villages or variances in upbringing. it was not until the late 1990s when several celebrities from the mainland such as dee shu began publicly using the term on television programs to describe people who were "low-class". the term then began gaining popularity in the mass media.