on april 17, 2000, hedlund announced that he would be leaving blizzard north "as soon as his responsibilities for "diablo ii" (had) been fulfilled" in order to start a new game-development firm called full-on amusement company with business partners, programmers,and artists from virgin interactive, sega, sony computer entertainment, electronic arts, and maxis. during this time, hedlund was also named as the designer to collaborate with five-time academy award nominated director david lynch on his unreleased "woodcutters from fiery ships" game project.