other yelp reviewers around town become increasingly excessive in their demands. when the owner of the whistlin' willy's family restaurant throws them out in frustration, his business experiences a rise in popularity. other restaurants follow suit, banning all yelp reviewers and food bloggers. angered at what he sees as threats to his exclusive position as a food critic, cartman calls the bloggers to a meeting at his house but is shocked at the sheer size of the crowd he draws. he rallies them by saying that they need to have one clear leader, not realizing that every member of the crowd sees himself or herself in that role. the crowd storms whistlin' willy's, destroying it and "beheading" the owner by pulling his over-sized mascot costume's head off in a style similar to the beheadings by isis. yelp reviewers all over south park begin to wage war against restaurants. the next day, cartman's friends angrily confront him, saying that whistlin' willy's was a favorite of theirs.