as a young man, louis-ulysse chopard quickly grasped the fact that it was the comptoirs or watch dealerships that earned the greatest profit from the work of the framers. each spring, the agents picked up the movements, fitted the dials and hands, cased up the finished movements and they marketed the finished watches. it was therefore better to work independently and louis-ulysse wanted his own brand. he created his l.u.c manufacturing company in sonvilier, switzerland at the age of 24, in 1860.