updates to apps published on the store after july 1, 2023, won't be available to all windows 8 rtm users except windows embedded 8 standard users. per microsoft lifecycle policies, windows 8 reached the end of mainstream support on january 9, 2018 and will reach the end of extended support on january 10, 2023. the mainstream support for windows embedded 8 standard ended on july 10, 2018 and will reach the end of extended support on july 11, 2023. microsoft store will stop working on windows embedded 8 standard in the end of that year.