after a whole foods market opens in south park, numerous restaurants start to open nearby. when randy and gerald are told there is a 30-minute wait for a table at one restaurant, gerald mentions that he is a yelp reviewer, and he and randy are immediately seated. meanwhile, cartman, also a yelp reviewer, extorts free food from a new mexican restaurant by threatening to give it a poor review. when cartman is rude to the restaurant owner's son david (pronounced dah-veed), who works there as a busboy, david asserts himself to cartman, but his father warns him not to do so out of fear of receiving bad reviews. when cartman learns the next day that david is now attending south park elementary, he deliberately mispronounces david's name, belittles him, and threatens to lower the rating he gave to the restaurant unless david complies with cartman's demands and demeaning insults. he also pressures other restaurants into bringing him free food at lunch.