west supports of people for the ethical treatment of animals (peta.) in its kentucky fried cruelty campaign, aimed at eliminating what peta describes as kfc's inhumane treatment of chickens. west is quoted on peta flyers: "although most people don't know chickens as well as they know cats and dogs, chickens are interesting individuals with personalities and interests every bit as developed as the dogs and cats with whom many of us share our lives."