in april 2014, endorsed commercial to chinese cosmetics company kans. during 2015, he starred in campaigns for the french cosmetics company l'oréal, as well as endorsing for baidu maps oppo's r7 plus, lenovo, kfc and sony. he became the first asian artist to endorse for puma. in december 2015, luhan was introduced as the official "star wars" ambassador to china. he released a single titled "the inner force", which is the official chinese theme song for "". in may 2016, he became a spokesman for volkswagen. in july of the same year, it became the face of cartier sa.