in mexico, the first 7-eleven store opened in 1971 in monterrey in association with grupo chapa (now iconn) and 7-eleven, inc. under the name super 7. in 1995, super 7 was renamed to 7-eleven, which has 1,552 stores in several areas of the country. when stores are located within classically designed buildings (such as in centro histórico buildings) or important landmarks, the storefront logo is displayed in monochrome with gold or silver lettering. the main competitors in mexico are oxxo (femsa), super city (soriana), farmacias guadalajara and other local competitors.