in 2013, aqua created a graphic work depicting the words "never log off" in a large, bold, and underlined font. the graphic spread widely across tumblr, which led to his creation of a t-shirt featuring the design, distributed via #feelings. the never log off shirt garnered public interest and support from people all over the world, including celebrities such as michael stipe of r.e.m., porter robinson, and casey spooner of fischerspooner. in 2015, aqua accused clothing and accessories retailer hot topic of stealing the never log off shirt concept.