what's in it for the businesses is this: at the moment they can see eastern europe as an emerging market, but it's very difficult to get in there because the hard cash and the skills that they need don't exist in those countries, but they want to do something, they want to demonstrate their interest, they want to make contact, and what enterprise europe gives them is the opportunity to make a good business contact amongst one the young generation of er of business leaders in those countries er in order, and keep those contacts in order that when they do have an opportunity to go into those markets they've got some young people there to start off with.