you can actually get stronger as you go along on all the benefits  so instead of selling one benefit, you could sell them a multitude of benefits  because it means that if you're with a customer two hours or two and a half hours, instead of spending ninety percent of the time, chatting along, you, you'll not argue about, you follow me, i've stopped selling benefits, but i used to sell them brillian brilliantly, in other words you get, gives you a bit of meat