icon brands have their own unique characters that differentiate them from other brands. they inspire passion and loyalty. they are not only instantly recognizable but also are admired and meaningful in a way for society. meaning is very valuable for successful brands it is a way to communicate with the people. an example for this is coca-cola's depiction of happiness. by creating this image, coca-cola represents a fraction from the lives of its customers and as a result is able to get a powerful response from them.