the website boardgamegeek is an online community of boardgamers who see themselves as geeks at boardgame meetings; they call their website "the geek", for short. technical support services such as geek squad use the term "geek" to show that they have helpful technical abilities. in recent history, some geeks have grown a geek culture, such as geek humor and odd references on t-shirts. the so-called "geek chic" trend is a deliberate affectation of geek or nerd traits as a fashion statement. nonetheless, the derogatory definition of geeks remains that of a person only thinking about his area of interest at the cost of social skills, personal hygiene, and status.