tremendous amounts of larkin advertising were produced including flyers, magazines, catalogs and brochures. "the larkin idea" was a promotional magazine for the club secretaries that listed new products and marketing strategies and encouraged members to set up "larkin pantries," whole areas in their homes stocked with larkin goods as a way to generate sales from their neighbors. the company promoted home decorating with the "larkin look." by 1920, a home could be completely decorated with larkin goods, from furniture to rugs, silverware, table lamps, curtains, clocks, school supplies, toys, jewelry, clothing, and bibles. branch offices were opened all over the country, including cleveland, pittsburgh, boston, philadelphia, and chicago.