the pink poodle was built in 1967 and features a neon sign of a pink poodle. many felt it was synonymous with the "glitzy" allure of the gold coast and it was frequently used as an image to depict the gold coast. the motel was demolished in 2004 but the sign was preserved and relocated a short distance to 18 fern street. a bar and restaurant in the new development that replaced it bears the name "the pink poodle".