the owner of the master franchise for 7-eleven in scandinavia is reitan servicehandel, an arm of the norwegian retail group, reitan group. after reitangruppen bought the filling station chain, hydrotexaco (now yx energy), in norway and sweden in 2006, it announced that several of the stores at the petrol stations would be rebranded as 7-elevens and that the petrol would be supplied by shell. other stores remain under the yx brand.