the period from 1892 to 1904 saw rapid growth in sales from just under $500,000 () to over $13,000,000 () in 1904. by 1901, larkin was big enough to have its own building at the pan-american exposition. by 1905, the catalog was offering over 115 products, including soaps, toiletries, shampoo, coffee and teas, extracts, cocoa, spices, chocolate, soups, perfumes. by 1912, the larkin catalogue was second only to the sears catalog in variety of products being offered.