in 1993, the "[[sunday times]]" and the [[architecture foundation]] held an open competition to design a landmark for the [[21st century|millennium]]. the design submitted by barfield and marks, which they called the [[london eye]], failed to win the competition; in fact, none of the submissions were selected by the judges. the architects decided to erect the landmark anyway, completing it in march 2000 at a cost of £85 million.