The recent moves by Apple Inc. (NASDAQ: AAPL) and Alphabet Inc. (NASDAQ: GOOG) (NASDAQ: GOOGL) to cut app store fees for small developers will not make any significant negative impact on the tech giants' revenues, according to new estimates from app analytics firm Sensor Tower. What Happened: Google would have missed out on only $587 million, or about 5% of Sensor Tower's estimate of $11.6 billion in Google Play fees for 2020, had the fee change had been in place on Google Play last year, according to Sensor Tower's estimates, CNBC reported.
Apple App Store Discount For Small Businesses Only Makes A 2.7% Dent To Revenue: Research