Apple Inc. (NASDAQ: AAPL) has hired Ulrich Kranz, a former executive of Bayerische Motoren Werke Aktiengesellschaft or BMW (OTC: BMWYY), to help lead the work on its own electric car project, Bloomberg reported Thursday, citing people familiar with the matter. What Happened: Kranz was hired by Apple recently after he stepped down as a chief executive officer of Canoo Inc. (NASDAQ: GOEV), a developer of self-driving vehicles, according to the report, which said an Apple spokesperson confirmed the move.
Apple Hires Former BMW Executive To Lead Electric Car Efforts