Apple's Vision Pro headset primarily targets retail customers, but recent news of their acquisition of Mira indicates a potential focus on the enterprise market as well. Apple's partnership with Disney is a strategic move that taps into the family market, enabling immersive entertainment experiences for families using multiple headsets. Apple's partnership with Unity is confusing considering the target audience of affluent consumers who might expect more advanced and realistic experiences.
Apple Sets Sights On Retail And Enterprise Markets