LONDON--(BUSINESS WIRE)--APPLE RETAINS ITS CROWN AS THE WORLD'S MOST VALUABLE BRAND, FOR THE SECOND YEAR IN A ROW, IN THE KANTAR BRANDZ MOST VALUABLE GLOBAL BRANDS REPORT 2023. THE LATEST RANKING SHOWS THAT THE TOTAL BRAND VALUE OF THE WORLD'S TOP 100 BRANDS NOW STANDS AT $6.9 TRILLION FOR 2023. DESPITE A 20% DROP IN THE OVERALL INDEX VS 2022, THE KANTAR BRANDZ TOP 100 RETAINS ITS LONG-TERM GROWTH TRAJECTORY, POSTING 47% GROWTH COMPARED TO THE PRE-COVID (2019) LEVEL. WITH A BRAND VALUATION OF $.
APPLE RETAINS CROWN AS WORLD'S MOST VALUABLE BRAND IN KANTAR BRANDZ RANKING