Apple bulls believe Vision Pro could be a category-defining device, possibly even eclipsing the Apple Watch. The inital optimism about Vision Pro replacing the iPhone is looking unlikely. Also, Meta CEO Mark Zuckerberg downplayed the possible success against its Quest devices. With use cases still not well-defined, AAPL buyers have chased the optimism surrounding Vision Pro, as they expect Apple to be highly successful.
Apple: Brace For More Disappointment Than Promise