Apple introduced its AR/VR platform visionOS and the accompanying hardware Vision Pro, which features advanced technology and a content strategy focused on gaming and entertainment. The Vision Pro is priced at a premium of $3,499 and will be available for purchase in early 2024, with initial shipment volumes estimated to reach 1-2 million units. Apple's product launch is expected to accelerate competition for the metaverse market, which is estimated to be worth around $5 trillion by 2030.
Apple: Ready Player Zuckerberg? Player Cook Just Entered The Competition