Apple's upcoming first-generation mixed reality device, Apple Reality, may not meet high expectations, potentially causing a near-term "sell the news" scenario for the company. Despite potential short-term skepticism, long-term faith in Apple's performance and innovation remains strong, with the company's future products poised to continue defying critics. I expect the headset to generate around $2.5B in revenue and $750M in gross income in 2024, but the real game-changer will be its evolution into a mass-market product, possibly replacing the iPhone by the end of the decade.
Apple Reality Likely Will Be A 'Sell The News' Event