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# Why Hire RELLO, Specifically?
* RELLO
## In This Article:
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For most companies, marketing is a guessing game. We’re here to guide you so that your brand can achieve the success you’ve always wanted.
Our strategy is to create a complete, custom marketing system that
* Meets your needs
* Constantly improves
* Grows with you
We thrive off of helping scale brands we believe in. We’re here to guide you so that your brand can start working for you to achieve the success you’ve always wanted.
## Designing Complete Marketing Systems
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At RELLO, we’re all about developing intelligent marketing systems that help brands scale.
Many businesses make the mistake of viewing marketing efforts as isolated attempts to develop a successful method of lead generation and growth. First, we must establishing a comprehensive system, one that is composed of a network of different marketing methods that each move the potential customer toward taking action.
A complete marketing strategy has many different parts working together to achieve the desired results. Just like any other system in your business, it must be scalable and measurable in order to be successful. Without these two key elements, your marketing campaigns will likely fall flat, resulting in wasted time and money.
At RELLO, we specialize in helping businesses develop complete marketing strategies that are designed for scalability and measurable results. We call these Marketing Systems.
### What Is a Marketing System?
A marketing system can be defined as “a group of diverse marketing activities that work together to perform a specific function.” In other words, it is a comprehensive approach that coordinates all of your marketing efforts in order to achieve desired results.
The Systems approach uses different marketing tactics to meet different marketing objectives, coordinates different tactics and goals together, and elevates your marketing as a whole.
**For example:**
You could be addressing email needs while simultaneously developing SEO. The result is SEO and email both working better than they ever could separately.
By taking the time to develop a complete marketing system, you can focus on creating an infrastructure that is designed for scalability and measurable results.
### The Benefits of Developing a Marketing System
There are many benefits that come with developing a complete marketing system.
##### 1. The Whole Is Greater Than the Sum of Its Parts
Perhaps the most important benefit is a marketing system is greater than the sum of its parts. Each tactic works to strengthen the entire system and create a flow where a customer can come in at any point in their journey and be moved through your funnel.
##### 2. Creating a Data-Driven Approach
It also allows you to take a data-driven approach to your marketing campaigns. By measuring the results of each campaign, you can fine-tune your approach and make adjustments as needed in order to achieve the best possible results. You can quickly identify weak points and bolster them while utilizing your strengths to keep your leads moving forward.
##### 3. Enabling a Scalable Marketing Approach
Another key benefit is that a well-designed marketing system enables you to scale your campaigns as needed in order to reach more customers or expand into new markets. With an effective system in place, all you need to do is add additional resources (e.g., hiring more staff or increasing your budget) in order to support your growth objectives.
##### 4. Leveraging Technology for Ease
Finally, having a complete marketing system gives you the ability to leverage technology in order to work smarter—not harder. By automating certain tasks or using data analytics tools, you can free up time for more strategic tasks that require human involvement. This allows you to get more done with fewer resources, which is essential for any business that wants to scale efficiently.
We don’t view different marketing efforts as being separate. They all connect and work together to drive value for the business. Different marketing efforts create awareness for the business. Other efforts capitalize on the awareness and create potentially interested customers. Still, other efforts capture high intent customers and convert them into customers. Eventually, they help turn previous customers into evangelists that help the “top funnel” grow more quickly. This system provides real value to your business and grows in its accuracy, efficacy, and results. Different businesses will need to start with different efforts. And the implementation of this “marketing system” is unique to each of our clients.
## Custom Plans to Fit Your Needs
You may have encountered other marketing firms that have a singular strategy that they use for each client – and that can work really well in some aspects and for some businesses. We, however, do not believe that one path fits all customers. Instead of a one-size-fits-all approach, we craft custom strategies into your personalized marketing system to meet your needs and accomplish your goals.
Every partnership at RELLO begins with deep research and strategy development. Based on the strategy, we offer a wide array of marketing services that work in unison to support, power and enhance your brand.
### Our Process
To make sure we are crafting your marketing system in a way that meets your needs, and that we are constantly improving on the strategies we use, we have built a process that paves the way for your success. The process is as follows:
1. **Initial Meeting**
   The first step is identifying your target goals, what you’re already doing, and what is still needed to reach those goals.
2. **Project Outline**
   Step two is establishing the official project parameters and creating a timeline for asset creation and initiation of your project.
3. **Messaging Discovery**
   The third step is defining your target audience, the voice and tone of your brand, and the visual identity and basic messaging that you want to communicate to your potential customers.
4. **System Build**
   Step four is implementing the individual pieces of your unique marketing system. This is the stage where we build out the system, work through any kinks, and start developing the flow of your system.
5. **Reporting**
   In step five, we are tracking and reporting on the progress of the systems in place. We measure growth and determine what works and what doesn’t. By developing good reporting, we can quickly identify any issues that arise and fix them. We can also include more of the successful tactics throughout the different campaigns.
6. **Constant Improvement**
   Using the reporting in step five, step six is updating the strategies to support what is working well and strengthen what is not.
7. **Results**
   As the campaigns build momentum over time, trial, and testing, we deliver results that get you achieving your goals.
By utilizing these steps, we can continually improve and scale your marketing in a way that works best for your company. Our customized approach creates the maximum results for our clients while targeting the areas that you actually want to work on.
## A Focus On Growth
Traditional marketing concentrates on brand awareness and customer acquisition without spending time on what happens after a prospect converts into a customer. We prefer to take a growth-based approach.
Our marketing efforts focus on the entire marketing funnel, from brand awareness to retention and beyond. We use the process of applying data gained through marketing campaigns and experimentation to drive growth. It can help anticipate change and plan your strategies to make constant improvements. We are always analyzing data and feedback on what’s working and what isn’t. Strategies that work one day may be less effective the next. They are replaced with new tools, new applications, and new users.
We work to understand what benefits keep users coming back. By staying growth focused, we can help you scale your marketing to match the continued growth of your business.
## Transparency And Open Communication
When you are looking for a marketing agency, it is important to find one that is honest and transparent. At Rello, we pride ourselves on our honesty and practicality. We only recommend marketing activities that we know will produce results. We don’t overpromise, and we are always transparent in our work.
It can be tempting for some marketing agencies to make grandiose promises in order to win your business. However, these agencies are not looking out for your best interests. They may recommend activities that are not effective, or that are not achievable given your budget. This can waste your time and money, and it can damage your relationship with the agency.
When you work with Rello, you can be confident that we have your best interests at heart.
## Choosing RELLO
Our growing team of expert marketers are here to prove that we can deliver. If you’re looking for a company to help take your brand’s marketing to the next level, we are here to help.
We specialize in creating complete, custom marketing systems tailored specifically to each client’s needs while establishing a partnership built on transparency and honesty. Ultimately, our driving passion is helping your business scale and grow the best way we know how.
With our team on your side, you can rest assured knowing that your brand is in good hands. Contact us today to get started!
## Ready to Partner?
Fill out our form and a member of our team will be in contact soon. Let’s discuss your marketing needs and see what RELLO can do for you.
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# How Much Does a Lead Cost?
On average, the cost per lead in 2020 was about $198. However, CPL can vary wildly depending on your industry, the size of your business, your competitors, and especially the types of leads you’re going after.
In this blog, we will discuss what a lead is, what factors influence the cost of a lead, how to calculate your costs, and how to measure whether your lead is worth the spend. Ultimately, we will discuss the most important metric you need to measure to decide whether the cost of a lead is going to pay off.
## What is a Lead?
 best described a lead as “any person who indicates interest in a company’s product or service in some way, shape, or form.” The interest is expressed by sharing contact information, like an email, a phone number, or even a social media handle.
The definition might feel too broad, but that’s not the case. A true lead isn’t just someone who clicked on your ad or commented on your post, but one who is *actively* showing an interest in your product or service. The ultimate goal of generating leads is to bring in new customers. Adding new customers to your sales funnel is critical to ensure continued growth for your business, and finding qualified leads is the first step in bringing new customers in.
So, if a lead is defined by someone who clicked on an ad or filled out a form and gave us their information, how do we quantify the cost of a lead?
## What Determines the Cost of a Lead?
The cost of a lead results from the conversion rate, click-through rate, and cost per click.
How many clicks are even available and how much those clicks cost are dependent on your industry. Some clicks only cost a few dollars. Some clicks only cost a few dollars. Others cost hundreds of dollars. The cost is entirely based on what a business would be willing to pay for a click. Higher profit margins / larger deals lead to higher click costs.
For example, in the B2B SaaS world, leads can be quite expensive because the lifetime value of those customers is high. A company might be willing to spend $100 – $300 per lead because they know they can make that money back over the course of the customer’s lifecycle with them (usually 1 – 3 years). Whereas in the retail world, companies are looking for quantity over quality because their margins are generally lower. They’ll happily take 100 leads at $10 each rather than 10 leads at $100 each.
### The CPL Formula
In its most basic form, the cost per lead formula is as follows:
## Total $ Spent on Ads / # of Leads Generated by the Campaign = CPL
As an example, if you spent a total of $5000 on a campaign and generated 50 leads, your cost per lead would be $100.
It’s fantastic to know what a lead is costing you, but how do you know whether what you’re paying is really worth it? How much is too much for a lead?
What’s important to remember is that your CPL should always be lower than your customer lifetime value. In other words, the amount you spent on the lead should be less than the revenue your lead will bring you. Otherwise, you’re losing money on every customer you acquire which is not sustainable in the long term. The best way to measure whether your cost per lead isn’t too high is by measuring your return on ad spend.
## ROAS: The Only Metric That Really Matters
Return on ad spend, or ROAS, is a marketing metric that measures the amount of revenue earned for every dollar spent on advertising. Similar to return on investment (ROI), ROAS measures the ROI of money invested into digital advertising.
When it comes to how much you’ll pay for a lead, ROAS is actually all that really matters. If a click costs you $50 and you need 10 clicks to get a lead, but with each lead you have an expected value of a few thousand dollars, you have a positive ROAS and the cost of the lead is absolutely worth paying.
### The ROAS Formula
Let’s look at another formula.
## Revenue attributable to ads / Cost of ads = ROAS
Where the CPL formula shows you how much you would spend on a lead through your campaign, the return on ad spend formula communicates exactly how much money you’ll be making because of that campaign. You then compare the loss to the gain and figure out if what you plan on spending is worth it.
An Example:
You spend $5,000 on a campaign and gain 50 leads. You know those leads each cost $100. Then, you determine the revenue those 50 leads brought in and figure it’s $15,000. You divide $15,000 by $5,000 and find out that your ROAS is 3. What you’ve just learned is that those leads earned you 3 times what you spent to get them. Does it really matter that they each one cost you $100? It’s pretty obvious in this scenario that the value outweighs the cost. But what would’ve happened if you only looked at your CPL and flinched away from paying “so much” for a lead? That is why ROAS is so important.
Something of note is, once there’s a positive ROAS for a campaign it doesn’t mean you can keep spending more and more. The more you spend, the higher the cost per lead becomes. The expectation is that by spending more money, the number of leads will grow in parallel to the increased investment, while the CPL will remain the same. Some companies even expect the CPL to go down when they invest more money. But, in actuality, the CPL is more likely to go up than stay the same, and it certainly won’t go down.You can’t just do more of the same thing and expect an exponential increase. You need to try new things to see what works for your target audience. Your acquisition model needs to reflect this approach too, as your projected growth will likely be inaccurate if you’ve based them off unrealistic targets. But again, ROAS is the real question that needs to be answered to determine the profitability of your marketing efforts. If you’re keeping your ROAS at a 3 or above, your spend is absolutely worth it.
## RELLO Can Help
By understanding revenue, cost of goods sold, and profit margin numbers, the real strategy behind cost per lead focuses on getting as many leads as possible while still maintaining profitability. The exact cost for any individual lead becomes less relevant.
Using historical data, building lean and efficient campaigns, and measuring your ROAS, RELLO can help build a clear picture of what each of your leads will cost and how much revenue they will likely generate. Fill out the form below to get help creating your new lead generation strategy.