Ph.D.thesis, University of Birmingham, 2012As momentous changes continue to sweep across higher education, tertiary-level English for Academic Purposes (EAP) has experienced a time of challenging and sometimes painful professional transition. In many Higher Educational Institutions (HEIs) around the world, EAP units have been transferred from academic departments to administrative offices responsible for international student recruitment and entrepreneurial talent development. The new locus of conflict for many teachers of EAP has centered on the significant disconnect between them and their new administrative managers about the purposes of second language pedagpgy. This thesis is a qualitative grounded theory study situated within these restive dynamics. Drawing from in-depth interviews of over ninety informants at eleven higher educational institutions in the UK, Japan and the United States, I focus upon the new middle managers of EAP units, referred to in this thesis as Blended EAP Professionals (BLEAPs). I develop a Critical Grounded Theory about the processes and strategies BLEAPs use to survive in corporatized HEIs while working with international students and Teachers of EAP (TEAPs). It was discovered during the course of analysis that, even while BLEAPs are often responsible for teaching EAP classes, those who succeed in corporatized HEIs dedicated most of their energies to processes identified as Hunting & Gathering , Weighing & Measuring, and Molding & Shaping. All of these are linked to a basic social process, which is theorized to be that of Struggling to Manage and to Lead. This thesis discusses each of these processes in detail, and after explaining  how the data used in this grounded theory study was philosophically construed, methodologically structured and theoretically analyzed, I consider the implications of this theory for Tertiary EAP as the profession approaches the middle of the 21^<st> century