Authentic wool is made of a protein called keratin which is also responsible for keeping our hair follicles healthy and nourished. Most detergents contain chemicals like enzymes which are extremely harsh on delicate woollen wear, making them weakened, mis-shaped, cause holes in them and also takes away their natural softness. Love & Care is carefully designed with a pH neutral formula, thereby maintaining its softness and lustre. It keeps your precious woollens looking newer for much longer. The Soft Woollens variant is specially designed to be extremely mild on your soft woollen clothes. The liquid detergent is designed to be pH neutral that keep the strength of the wool intact. The No Enzymes and No Bleach formula cares for delicate fibres, prevents shrinkage of your woollens and retains new like shine. The low foaming formula also avoids over rinsing and prevents shrinkage of your woollen wear, keeps it looking new. The next time you flaunt your beautiful woollen sweater, remember to care for it as well with a gentle hand wash of Love & Care. Love & Care range is recommended by India’s leading fashion designer Manish Malhotra who is an expert in fabrics and fashion. Love & Care is a brand of Hindustan Unilever Limited.