Lol you clearly didn't understand what he did, but I get it, it's cause the rule is stupid. In order to qualify for the incentive you must offer a "base" model priced at 45K or less and if you do, the incentive applies on higher trim models as long as they are under 55k. So he "created" a new base model, with crap range, that you can't buy online, simply so the SR+ becomes eligible for the incentive, which it did and you can buy THAT car online. I was actually hoping he would do that, as the $45k limit seemed quite arbitrary.