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# Content Marketing
* July 26, 2016
* By Twelve12
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One of the most used internet marketing strategies is content marketing. Almost 80% of the companies with an online presence, use or are planning to use some kind of content Marketing. It is important to understand the way content marketing works in order to develop a successful strategy.
When a client comes to **Twelve12** looking for help to elaborate an , we present a wide range of options depending on their own needs. Internet marketing is a delicate area; but anything can turn into a great investment if you use the right mix of variables.
As always, as a company we need to understand how our client thinks and behaves and from this point on, it’s our job to facilitate the communication between our company and our potential customers. One of the most popular strategies is content marketing and it is highly interesting because it allows us to provide more information than an advertisement. The hard part of it is that you have to know your target audience very well; the more accurate your profile, the better it will work.
So, the way content marketing works is that companies provide valuable and relevant content to their possible customers and, as an expert, you are able to provide that little extra push to complete a transaction.
In a way, this tool works like an advisor to your potential clients. But don’t think for a moment that just because you write about something it will automatically sell your product or service. First, because you need to consider that your customers will explore different options before making any purchase. You should make sure that you are giving your audience real advice and valuable information and present it in a way that also shows that you are a firm that can be trusted and that will deliver as promised.
You cannot deceive your clients. If you claim to do something, you better be prepared to do it or face the consequences of failing to deliver.
If you are new to this topic and you are thinking about using it for your business, give us a call today to find out more about content marketing. At **Twelve12** we have what you need to make a success of your  strategies.
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# Logo Design
* September 16, 2014
* , , , 
Logo Design is one of those things that just needs to be done right! You can do everything else, and do it well. But if your logo is off then it’s just uphill from there. Your logo needs to be representative of who you are and who/how you want to be perceived by your audience. It needs to be able to stick and send your message in less than a second. This isn’t an easy task. You must first know yourself and your company, then you must know your consumer and what they are after. Is your ideal customer hip, young and product savvy? Or are they more mature with a taste for classics? You can easily see which direction this is moving towards. You can’t give them both what they need in the same design.
Or can you? This is where good design comes into play. But behind good design is great thought, research and time. For example, let’s take the Apple logo. It’s universal and applies to everyone. No one can really say that the Apple logo is ugly or silly… because it’s simple, as simple as an everyday apple. But when someone at a dinner table says Apple, 90% of the time, you will think of Apple products and not the fruit, even though you’re surrounded by food.
Art in logo designs is taking simple yet regular elements and making them special to your brand. This can be a simple letter in beautiful typography or an icon resembling your business. We recently helped a business with their Logo Design in Orange County and the outcome was fantastic. For this company we started with 95 initial logos and slowly narrowed it down to the top 10, then to the top 3, and finally chose the perfect fit. At first it comes off as simple and almost plain but as stated above, this is what it needs to be. Don’t get me wrong, a logo can be complex and detailed as well but for their business and what they were looking for, this was the logo for them. After they selected the logo we then moved forward to take over their brand identity as a whole. From website, catalog, brochure, price lists to stationary, the whole package.
It’s important to blend all aspects of design together so it all flows. But don’t forget logo design is the work horse. It all starts with the logo. So the next time you are in need of a logo give it thought and give it time. And if you need help with logo or ****, we’re right here.
“Beauty is rather a light that plays over the symmetry of things, not that symmetry itself.” -Plotinus One of the most difficult parts of learning design is training oneself to see things proportionally.
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# Branding and Marketing with Twelve12
* June 14, 2016
* , 
Sometimes, the concept of branding is not very clear to business people. If you don’t have a lot of knowledge of the marketing world, you may be under the belief that marketing and branding are synonyms and/or a cost center.
Marketing is not just “something” that you pay for; it involves every aspect of the company, even the process of making a product, the design of the pack, the label, etcetera, and it holds all the variables that will hopefully end up driving sales to the business.
Branding is one part of the marketing effort; it is not the same thing or a completely separate thing, and it must be presented and planned according to the business goals. At **Twelve12**, one of the most reputed , we explain these concepts thoroughly to our clients so each step you take towards your goals is effective and provides the results that you were expecting – or even better.
Some of our clients ask if they need to do branding or if they should do marketing, and at **Twelve12** we see your company as a whole entity, so we try to guide you to reach the best option for your individual case. We don’t have a recipe for success that must be followed in every case, as this is an unrealistic way of doing business. Instead, we analyze your specific needs and we design a plan that will work for you within the range of your budget.
Branding is a very important activity for a company; it will help you build a lasting relationship with a customer. Branding strategies are not oriented to a specific product. It will not advertise a product of a company. Think about your favorite brand of (fill in the blank); now think about your favorite product of that specific brand. The brand that you selected and that you feel so attached to, that is branding, and the product that you prefer from that brand, (for example a specific type of shampoo or toothpaste from the same brand) will be marketing strategies working to fulfill your specific needs as a customer.
As you can see, both are important and you need to work with them to eventually convince potential clients to try your product or service. Doing it yourself might end up costing you more than money, so before you try to do it yourself, give us a call at **Twelve12** and find out more about us.  You will be surprised at the benefits of having a professional team working for you. If you are thinking , you must be thinking **Twelve12**.
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# Great Content in Content Marketing
* September 6, 2014
Content Marketing has become the new buzz word in the world of ****. We hear and read about it everywhere. And yes, we completely agree Content Marketing is the key to success. Traditional marketing is becoming more and more obsolete. However, we would like to make a very important point.
As the name suggests, content marketing is all about content. So if you want to do content marketing, you better darn well have great content!
What exactly is content marketing? **Content marketing** is a marketing technique used to share and spread consistent and important information tailored to a specific and defined audience.
So let’s think about this for a moment: If we are giving the consumer information about our goods or services but the goods or service are described poorly or unattractively, then what is the point of giving this content at all? Badly written or poorly delivered content can turn a customer away in seconds, even if they originally had the intention to buy.
To put it simply, if you want to do content marketing, have great content! And remember, we’re always here to help, **** today.
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# Social Media Branding
* March 29, 2016
I don’t get tired of thanking our lucky stars for social media. As marketers, social media has given us so many options, and it also gives us a lot of budget flexibility. If we are smart and creative enough, you, the customer will become our biggest salesman (or saleswoman). The only problem with social media is that you have to be very careful with your choices and very organized because it can be overwhelming.
Radio and television offered some interaction with your customers, but most of it happened at the store; with social media, however, this changed in a very radical manner. You can establish a personal interaction with old, new and potential customers like never before.
Customers have become researchers and you won’t fool them easily, as you need to offer valuable content so they keep coming back for more, and this will help you build up trust. Your customers will perceive that you know your products and that they can address doubts and find the latest trends or uses with you. They will share this information with family and friends and they will even direct them to you when someone has a problem. The cost to you? Nothing! You are already paying for that space on a server, so you might as well transform it into a profit.
Interaction with your customers is highly important, and nothing drives people away from your business more than disregarding questions, suggestions or even complaints. Do not set up a social media account if you don’t have the time or the staff to answer your clients’ messages. You can hire a Full-Time Social Media Manager to take care of this for you and think as a customer, try to give a solution – just remember that you are trying to build trust and long lasting relations with your clients.
At **Twelve12** we are aware of the importance of social media and its branding value, and our professional team will help you develop the best strategy to build up confidence, trust and long lasting relationships with your customers. We know that no amount of social media efforts will be enough if you are not reaching your target consumers and we will make sure that this happens to your company.
So don’t waste any more time and resources; get the best behind **** provider and give us a call today to find out more about our services.
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Understanding branding trends is not an easy task for most companies; it is even more complicated for small businesses to achieve an awesome branding strategy, but it is not impossible. That is why at Twelve12 we want to tell you a little more about Branding in Orange County and elsewhere and make your life easier.