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# Google Ads Management Services
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## Boost Your ROI with the Help of Our Google Ads Experts
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Updated on 07/01/2024
Have you ever searched for an item or business online and had that very thing you were looking for pop up at the top of the search engine?
You were searching the right keyword or phrase that brought you to the right advertisement which led you to immediately contacting that company. This was all by design, as companies craft specific strategies to appeal to and attract online users like yourself.
At Sixth City Marketing, we can develop a tailored strategy for your business to get it increased traffic and leads, as we currently do for 25+ of our clients. Our Google Ads experts will deliver you the 
**What We Bring to the Table**
The team of in-house experts at our Google Ads agency want to get your ads in front of your audience, and one of the best paid advertisement outlets available is Google’s online advertising platform. Not to mention, we currently manage over $2,000,000 in ad spend for our clients, so you can trust that you will be in good hands.
> “John and the team at Sixth City Marketing has delivered on everything they promised. From the time we started working with them until now, our leads have tripled. We’ve worked with them in many areas including PPC, SEO, website design and social media marketing. I would HIGHLY recommend John and the team at Sixth City Marketing.”
> – Lisa Calovini, Shini USA
## Reasons to Use Google Ads PPC Marketing for Your Business
Trying to decide whether or not Google Ads is worth adding to your marketing strategy? Here are a few reasons you should consider investing in Google Ads services for your organization:
* Google Ads offers exclusive targeting, allowing you to direct ads to a specific audience
* It’s the fastest and most efficient way to drive traffic to your website
* It’s an effective way to highlight promotions and sales
* Delivers measurable results, and you can easily track ROI and campaign performance
* You have the ability to reach a local or national audience depending on the scope of your business
* You have total control of your budget and ad spend
* Google Ads PPC is proven to boost sales and reach
**Not sold yet? Here are some statistics that show how advertising on Google Ads is a wise decision:**
* On average, Google Ads delivers over a 700% ROI. This means that for every $1 an advertiser spends, they get $8 in profit through both search and ads ()
* Ads at rank in the top three paid advertising positions on Google receive 46% of all clicks ()
* Across all industries, Google Ads have an average conversion rate of 7.04% ()
* The top 3 paid ads on Google search results receive 41% of clicks ()
* 63% of people have clicked on a Google Ad ()
* The average CPC across all industries is $1.72 ()
* 74% of businesses say that PPC plays an important role in the success of their business ()
* 64.6% of people click on Google Ads when they are looking to buy an item online ()
## **Our Skilled** **Google Ads Agency Answers Your Frequently Asked Questions**
Here are some common questions we get as we strategize with potential clients to help your decision making process a little smoother:
### What types of Google Ads campaigns can I run?
Google Ads allows users to run many different campaign types, including Search, Display, Video, Shopping, and App campaigns.
### What is ad rank?
Ad rank is the position of your ad on the search engine results page (SERP). Your ad rank is determined by your bid amount, ad quality, and the expected impact of ad extensions.
### What is the best approach for setting a budget?
It is important to set a daily budget that you are comfortable spending. Adjust this number based on your campaign performance, factoring the cost per click and amount of clicks you hope to achieve.
### Does Google Ads complement SEO efforts?
Google Ads drives immediate traffic to your site, while SEO takes a little more time and builds long term organic growth. Google Ads gives insights on high-performing keywords and user behavior that can be used to inform your SEO strategy.
### Can the same keywords be used for both SEO and ads?
The keywords can overlap for the strategy but the approach might differ. SEO focuses on broader keywords that encourage long term benefit. Google Ads focuses on high-intent, conversion-oriented keywords for high conversion immediately.
### What is the best way to pick keywords for my Google ads campaign?
Using Google’s Keyword Planner tool can be a great asset in researching and selecting relevant keywords for your business. Use keywords that have a good balance of search volume and competition. Then, explore the longtail keyword route and decide if that is a route worth taking.
### What does Sixth City do to manage campaigns?
Our Google Ads agency and PPC team have a variety of routine check-ins we do to ensure that your campaign is running smoothly. We start by understanding your business goals and conducting thorough keyword research. Then, we analyze competitors and create targeted campaigns that have appropriate budgets. Lastly, we ensure proper tracking and analytics are in place.
Our process for Google Ads services includes monitoring your campaign includes continuously generating search queries that generate clicks, excluding negative keywords, increasing bids on top-performing terms, keeping an eye on both daily and monthly spending, and adjusting targeting as needed.
### How Are We Different from Other Google Ads Agencies?
Our approach is thorough and efficient, and ties ROI to our marketing efforts. We take the time to get to know your company and the specific field through keyword research, which we then use to strategically bid on keywords that make sense for your business.
Here’s a quick overview of our process:
* In-depth research for an industry accompanied by keyword research
* Copywriting for ads and landing pages
* Landing page design optimized for conversion
* Setting up and optimizing bids within your budget
* Integration of Google Analytics and Google Ads
* Continuous management and maintenance
* Streamlined monthly reporting
### Who We Can Help via Google Ads
As Google Ads experts, we are knowledgeable in handling B2C and  for a variety of business types. Some of these include:
From , to niche ecommerce stores for sports fan, if you are interested in learning more on how we were able to help companies from these fields, head over to our .
## Why Choose Us as Your Google Ads Consultants?
We specialize in Google Ads management and have a team of in-house specialists who are educated on key trends and have industry certifications. We’re dedicated to producing results for you and your team through effective paid search campaigns that ultimately get you quality leads. We also offer  services for Google Ads.
While we have offices in , , , , , and , our Google Ads agency has managed campaigns for organizations across the country in different industries.
> “I’ve worked with Sixth City Marketing for multiple years now for my PPC and SEO needs. They have consistently delivered a high-quality product, are professional, and deeply care about their customers. They listen to my business needs and work with me to help my business grow. I’ve seen a massive improvement in the quality of leads, website visitors, and click-through rate. My website has experienced immediate positive results from suggested website changes, with increased forms completed, increased phone calls, and increased pages per visit. Other PPC companies I’ve worked with just waste ad spend, while Sixth City Marketing makes use of every penny.”
> – Jennifer Hristovski, SprayWorks
## Get Started With Our Google Ads Agency
Want to learn more about how we can help you get more sales via Google Ads campaigns? Schedule your  to find out.
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