Hi All, I am facing this multiple times now in running facebook ads. All of a sudden the potential reach of an ad set dropped by 1/100th. (in the audience definition at the top right where fb shows if it is too specific or broad)In the latest instance, when I created/started a campaign, the target reach was around 200,000. However after 2 days, the target reach is now showing around 2000. The lead cost also is very high. I am facing this second or third time now. The previous instances were for landing page conversion and the impressions would not increase and the ad utilized the budget very slowly - which i guess is due to the very small audience.But in this case the ad just ate up the budget but no result.Has anyone faced this?I face other serious issues with fb ads, which I will make a separate post.