Reportable Operating Segments The Company's six reportable operating segments include the worldwide wholesale operations for each of the UGG brand, HOKA brand, Teva brand, Sanuk brand, and Other brands, as well as DTC. Information reported to the Chief Operating Decision Maker (CODM), who is the Company's Principal Executive Officer (PEO), is organized into these reportable operating segments and is consistent with how the CODM evaluates the Company's performance and allocates resources. The Company does not consider international operations to be a separate reportable operating segment, and the CODM reviews such operations in the aggregate with the reportable operating segments. Inter-segment sales from the Companys wholesale reportable operating segments to the DTC reportable operating segment are at the Companys cost, and there is no inter-segment profit on these inter-segment sales, nor are they reflected in income (loss) from operations of the wholesale reportable operating segments. The Company evaluates reportable operating segment performance primarily based on net sales and income (loss) from operations. The wholesale operations of each brand are generally managed separately because each requires different marketing, research and development, design, sourcing, and sales strategies. The income (loss) from operations of each of the reportable operating segments includes only those costs which are specifically related to each reportable operating segment, which consist primarily of cost of sales, research and development, design, sales and marketing, depreciation, amortization, and the direct costs of employees within those reportable operating segments. The Company does not allocate corporate overhead costs or non-operating income and expenses to reportable operating segments, which include unallocable overhead costs associated with distribution centers, certain executive and stock-based compensation, accounting, finance, legal, information technology, human resources, and facilities, among others. Reportable operating segment information, with a reconciliation to the condensed consolidated statements of comprehensive income , is summarized as follows: Three Months Ended December 31, Nine Months Ended December 31, 2019 2018 2019 2018 Net sales UGG brand wholesale $ 396,649 $ 388,039 $ 814,069 $ 788,981 HOKA brand wholesale 71,927 46,243 196,892 129,758 Teva brand wholesale 14,406 20,087 62,328 69,161 Sanuk brand wholesale 5,286 9,172 28,059 40,608 Other brands wholesale 36,799 18,703 63,808 39,404 Direct-to-Consumer 413,668 391,556 592,623 558,395 Total $ 938,735 $ 873,800 $ 1,757,779 $ 1,626,307 Three Months Ended December 31, Nine Months Ended December 31, 2019 2018 2019 2018 Income (loss) from operations UGG brand wholesale $ 147,189 $ 141,080 $ 292,293 $ 280,978 HOKA brand wholesale 15,110 8,791 40,522 22,689 Teva brand wholesale 1,128 1,685 12,967 11,596 Sanuk brand wholesale (745 ) (635 ) 1,428 3,856 Other brands wholesale 8,192 4,513 15,282 10,150 Direct-to-Consumer 158,705 155,333 157,068 150,884 Unallocated overhead costs (73,813 ) (66,049 ) (198,080 ) (184,437 ) Total $ 255,766 $ 244,718 $ 321,480 $ 295,716 Assets allocated to each reportable operating segment include trade accounts receivable, net, inventories, net, property and equipment, net, operating lease assets, goodwill, other intangible assets, net, and certain other assets that are specifically identifiable for one of the Company's reportable operating segments. Unallocated assets are those assets not directly related to a specific reportable operating segment and generally include cash and cash equivalents, deferred tax assets, net, and various other corporate assets shared by the Company's reportable operating segments. Assets allocated to each reportable operating segment, with a reconciliation to the condensed consolidated balance sheets , were as follows: December 31, 2019 March 31, 2019 Assets UGG brand wholesale $ 430,309 $ 240,411 HOKA brand wholesale 116,096 94,157 Teva brand wholesale 54,052 76,370 Sanuk brand wholesale 46,864 71,285 Other brands wholesale 37,734 14,618 Direct-to-Consumer 238,674 95,501 Total assets from reportable operating segments 923,729 592,342 Unallocated cash and cash equivalents 616,864 589,692 Unallocated deferred tax assets, net 32,172 30,870 Unallocated other corporate assets 315,586 214,302 Total $ 1,888,351 $ 1,427,206