!
How things work
### Getting started on YouTube
Everything you need to create and manage a channel.
### Building your community
Tips & tricks to find, nurture, and build an
audience.
### How to make money on YouTube
Explore all ways you can get paid on YouTube.
### Growing your channel
Tools to help you create, connect, and grow.
### Policies & Guidelines
Get the explanations behind the rules.
### How to get involved
How we support, recognize, and celebrate Creators.
AI will unlock powerful new forms of creative expression for
creators on YouTube.
.
# How to make money on YouTube
When it comes to turning your ideas into income, you’ve got
options.
From traditional ads to selling merchandise to memberships for
your fans, there are a lot of ways to use your channel and videos
to make money.
## YouTube Partner Program
There are so many formats available to make content on YouTube,
such as Shorts, live streaming and long-form video, and we want
to make sure Creators can get rewarded for making all of them.
The YouTube Partner Program lets qualifying Creators tap into
different ways to earn revenue, as well as gives access to
resources like 1:1 support and the Copyright Match Tool.
Creators are building successful businesses of their own with
employees and full-fledged operations and are a significant
share of the more than $50B we’ve paid out to creators, artists
and media companies over the last three years.
YouTube Partner Program: How to Make Money on YouTube
Are you eligible?
To qualify for the YouTube Partner Program, you need
to be in good standing with YouTube, follow all the
, and live in a country/region where
Creators in
are now able to qualify for the YouTube Partner
Program sooner:
* Apply to the program and unlock benefits like fan
  funding and select YouTube Shopping features at
  the following eligibility criteria:
  + 500 subscribers with 3 public uploads in the
    last 90 days, and either 3K valid public watch
    hours in the last 12 months OR 3M public
    Shorts views in the last 90 days.
* Unlock even more benefits including revenue
  sharing from ads and YouTube Premium when you hit:
  + 1,000 subscribers and either 4K valid public
    watch hours in the last 12 months OR 10M valid
    public Shorts views in the last 90 days.
All creators will go through a standard review
process upon applying to ensure their channel meets
our policies and guidelines. Some features may have
additional eligibility criteria.
The benefits of being in the YouTube Partner Program
The YouTube Partner Program is a comprehensive
partner program available to Creators, delivering
support, monetization opportunities and more. Once
you’re in the program, you can start earning money
from ads on long-form videos, ads between short-form
videos and from YouTube Premium subscribers watching
your content. You can also use Shopping to offer
products to your audience and access Fan Funding
revenue streams including Super Chat, Super Thanks,
Super Stickers and channel memberships. What’s more,
creators in the program are guaranteed access to our
Creator Support team with one-to-one help over email
and chat and automatic copyright flags of reuploaded
content through the Copyright Match Tool. We're
always exploring ways to make the YouTube Partner
Program the most rewarding and supportive experience
for our Creators.
[Get Creator Tips on the YouTube Partner
Program
## Multiple ways to earn
Learn your options for earning money on YouTube, explore what
makes the most sense for your channel and start earning.
\*Subject to terms and conditions, which may be different based on
region. Eligibility requirements and territory restrictions apply.
01
Ad revenue & YouTube Premium
How Ads Work on YouTube: Videos, Shorts & Live
Earn ad revenue from display, overlay, and video ads
that run on your channel. With YouTube Premium, you can
earn a portion of a subscriber’s fee when they watch
your content.
02
Super Chat & Super Stickers
KreekCraft Shares Tips for Using Super Chat & Super
Stickers
Give your fans another way to connect with you during
live streams and Premieres. Super Chat and Super
Stickers are fun, bright messages and stickers that fans
can buy to show their support and help them stand out.
03
YouTube Shopping
YouTube Shopping: Tag & Sell Products from Your
Store
From unboxing videos to product drops, fans turn to
creators for great shopping experiences. Whether you are
a creator promoting your own line or featuring products
from other brands in your videos, YouTube Shopping
offers easy ways to help fans shop directly from your
content, while you earn more.
\*Subject to eligibility requirements.
04
Channel Memberships
Channel Memberships Tips & Tricks ft. Jessica
Kellgren-Fozard
Channel memberships are a great way to offer your
biggest fans exclusive benefits like custom loyalty
badges, emoji and members-only content when they join
your channel as a paid, monthly member. The best part?
You pick what rewards to offer and how much to charge
for each membership level.
05
YouTube BrandConnect
Connect with brands that want to partner for branded
content campaigns. BrandConnect uses Google technology
to understand your audience, match you with great
brands, and help drive results with campaign management.
We show you your options, you decide which brands you
work with.
06
Super Thanks
Super Thanks provides another source of revenue while
giving fans a fun way to express their gratitude for
your content. With Super Thanks, viewers can buy a fun,
“clapping” animation shown only to them on top of your
channel's video. Purchasers will also get a distinct,
colorful comment in the video’s comments section, so you
can easily connect with your biggest supporters.
## What’s next?
Curious to learn more? Keep exploring the tools and tips that will
help keep your channel growing, plus the guidelines that protect and
empower Creators.
  !
  ### Growing your channel
  Tools to help you create, connect, and grow.
  ### Policies & Guidelines
  Get the explanations behind the rules.

Our commitments
* [Managing harmful content
  How does YouTube manage harmful content?
* [Standing up to hate
  How does YouTube protect the community from hate and harassment?
* [Fighting misinformation
  How does YouTube combat misinformation?
* [Curbing extremist content
  How does YouTube prevent radicalization?
* [Supporting political integrity
  How does YouTube support civic engagement and election integrity?
* [Partnering with Researchers
  How does YouTube partner with researchers?
* [Preventing bias
  What does YouTube do to prevent bias?
* [Our Youth Principles
  How are Youth Principles core to Youtube’s product and policy work for children and teenagers?
* [Fostering youth safety
  How does YouTube help keep kids and teens protected on the platform?
* [Protecting user data
  How does YouTube maintain user privacy?
* [Safeguarding copyright
  How does YouTube protect copyrighted content?
* [Sharing revenue
  How does YouTube make money?
* [Promoting digital wellbeing
  How does YouTube support users’ digital wellbeing?
* [Responsible AI
  How does YouTube responsibly approach Generative AI?
Product features
* [YouTube Search
  How our search tool can help you find content you'll love
* [Recommended videos
  How we recommend content we think you'll want to watch
* [News and information
  How we provide context for your search results and videos
* [Health information
  How we provide context for health queries
* [Monetization for Creators
  How Creators earn money on YouTube
* [YouTube Live
  How you can reach your community in real time with Live and Premieres
User settings
* [Privacy controls
  How we protect your information and what you can do to control your privacy
* [Ad Settings
  How our advertising works and how to customize your ad experience
* [Parental controls
  How you can create a family friendly experience
* [Autoplay
  How Autoplay works and how to turn it off
Rules and policies
* [Policies overview
  How our rules and policies help keep our platform safe
* [Community Guidelines
  How we define what we do and don’t allow on YouTube
* [Copyright
  How we help Creators responsibly manage their content
* [Monetization policies
  How Creators can monetize their content as part of the YouTube Partner Program
* [Legal removals
  How we approach content that violates local law
Progress and impact
* [Progress on managing harmful content
  How we're enforcing our policies on harmful content by the numbers
* [Our impact
  How creative entrepreneurs are transforming their lives and communities
Resources
* [Brand resources
  Access brand resources such as our YouTube logo, color palettes, and permissions form
# Ever wonder how YouTube works?
Every day, millions of people come to YouTube to be informed, inspired, or just have fun. Over time, questions have come up about how YouTube works, so we’ve created this site to provide some answers - and explain what we’re doing to foster a responsible platform the users, creators, and artists who make up our community can rely on.
## Our Approach to AI
We lean into the potential of AI to empower creativity on YouTube, while ensuring we have the right protections and guardrails in place.
## Supporting the unique need of kids & teens
We take a principled approach, partnering with experts and developing unique products to help young people navigate their growing individual interests, while putting their safety, privacy, and wellbeing first.
## How we Responsibly Support Elections and Civic Engagement
We raise authoritative voices to support an informed citizenry and foster healthy political discourse
Discover what we’re doing for our community
## Making YouTube safer
At the heart of our approach are the four Rs - we **Remove** content that violates our policies, **Reduce** the spread of harmful misinformation and borderline material,
**Raise up** authoritative sources for news and information, and **Reward** trusted Creators.
Managing harmful content
Curbing extremist content
Fostering youth safety
Preventing bias
Standing up to hate
Sharing revenue
Fighting misinformation
Supporting political integrity
## Making YouTube more secure
Whatever you’re looking for on YouTube, we want you to find peace of mind while you’re there.
Protecting user data
Safeguarding copyright
Promoting digital wellbeing
Our products and policies
We want you to have the best possible experience while you’re using YouTube. So our products help you find what you’re looking for and stay in control of what you see. Meanwhile, our policies explain what you can and cannot do while you’re there, so everyone plays by the same rules.
Read on to find out how each of our products and policies work.
Our progress and impact
Find out more about how we’re progressing on our commitment to responsibility and the impact that YouTube has on culture, society, and local economies.
## Progress on managing harmful content
Key data points to show you how we're enforcing our policies on harmful content.
## Our impact
Stories about how some of YouTube’s creative entrepreneurs are transforming their lives and communities.
### Connect
About YouTube
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For Business
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Our Commitments
### About YouTube
### Products
### For Business
### For Creators
### Our Commitments
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