Show noticeHide notice
Need a **logo design,** **website design** or something else?
#### 323-848-4465
323-848-4465
!
Open mobile menuClose mobile menu
# Gilead PrEP #ItFeelsGood Campaign
Objective: Provide creative direction to design and develop APLA Health's multi-channel Gilead PrEP #ItFeelsGood campaign.
!!!!!!
© Copyright 2025 |  | 
Open toolbar
Accessibility Tools
* Increase TextIncrease Text
* Decrease TextDecrease Text
* GrayscaleGrayscale
* High ContrastHigh Contrast
* Negative ContrastNegative Contrast
* Light BackgroundLight Background
* Links UnderlineLinks Underline
* Readable FontReadable Font
* Reset
  Reset
# VERVE Invitation and Event Key Art
Objective: Provide creative direction to design and develop Verve's invitation-only event key art as well as oversee the production of other promotional materials.
!!!
# APLA Health Annual Report and Marketing Collateral
Objective: Provide creative direction to design and develop APLA Health's Annual Report as well as oversee the production of other marketing assets.
!!!!!!!
* July 17, 2022
# Modern Web Design Trends
It takes 50 milliseconds for visitors to judge your website — a take no prisoners approach. Studies show that these first impressions are 94% related to design with users spending 5 seconds looking at  images. That said, modern web design is critical to your brand’s reputation, your bottom line, and the success of your business.
Today, there is an accelerated interest in cutting edge, modern design that creates a seamless website experience across all devices.  and let’s chat about it. In the meantime, let’s take a gander at some popular trends in web design for 2022.
## **INCLUSIVE IMAGERY**
Inclusivity. In the words of , “It’s about damn time”! Brands and businesses that feature inclusive photos and graphics appeal to today’s consumers. We’re talking about showing rather than telling…. Showing various races, genders, abilities and cultures. This also extends to how your website is structured to ensure access to all. ADA (Americans with Disabilities Act)-compliant web design is vital it today’s marketplace.
## **GRADIENTS**
Thanks to the likes of , Shopify, Hulu, and the like, gradients seem to be sticking around. In 2022, they are blowing up in two new ways. You will see gradients for text color fills and as a fill in illustrations and icons. They create polarizing effects that engage the audience while blending brand colors, and we fully support that.
## **SPLIT SCREEN DESIGN LAYOUTS**
According to recent studies, website visitors spend 80% of their time looking at the left side of your website. Maybe that’s why we’re seeing more and more split screen elements in web pages. And we’re here for it. It’s a great way to organize content and create a natural hierarchy of information for your web user to digest.
## **DATA VISUALIZATIONS**
With the ever so rapid advancements in technology, web designers (like us) are able to bring data to life using various shapes and animations. Some of the popular types of data visualizations include:
**Maps**
**Lists**
**Infographics**
**Timelines**
**Pie or bar charts**
Essentially, incorporating data visualization into your website is a super cool way to deliver information to site visitors that they would most likely pass over if conveyed in a non-visual manner.
## **MEGAFOOTERS**
This one took us by surprise. Megafooters are a trend that has popped up across all industries. They are often comprised of multiple columns and can be a great tool for websites with a lot of pages and multiple points of entry. They’re also a good fit for businesses that have multiple brands.
## **The Take-Home**
The important thing to remember is that your website is the most critical component of your brand. Further, as the marketing strategy of your brand evolves, your site should too. Making the decision to assimilate a trend into your website design, however, should always be determined by whether that particular trend makes sense for your brand and business strategy.
As Dalton McGuinty once said “There’s no wrong time to make the right decision.” That said, our team is always here and happy to help you find, and integrate, the right web trends for your brand. Give us a ring at 323-848-4465 and let’s get to work!
# Comments
* July 6, 2022
# Today’s Social Media Do’s and Dont’s
Let’s face it. Social media isn’t going anywhere. In the world of marketing, brands reach their target audience through owned, earned and paid media. Owned media includes your website and, yep, your social media brand pages. So how do you make social media work for you? Let’s dig into some of today’s top do’s and dont’s.
## **DO**
**1) CHOOSE THE RIGHT PLATFORMS FOR YOUR BRAND**
Each social media platform offers various ways to engage your target audience. Where are your potential customers? What are their media habits? You want to meet them where they are to engage with them and drive them back to your website. Here are a few characteristics of a select group of social platforms to help you choose the right place to grow your brand.
 – the big daddy. Facebook remains the most-used social platform worldwide by both users and marketers worldwide (93%). For most consumer and B2B brands, it’s important to be there.
 – the social butterfly. Instagram dominates social streaming (81%). If you have video content, you’ll want to post to both stories and the grid. Over 44% of Instagram users shop weekly, so if you sell products on your website, this platform is for you.
 – the suit. If your business and website target other businesses (B2B), LinkedIn is a good platform to explore. It boasts one of the highest-earning ($75K) and most educated (51% college-educated) bases on social media.
TikTok – the little sister. The social platform has grown exponentially and is now considered a must for many consumer brands and e-commerce businesses. Among Gen Z users, 39% consider TikTok as THE place to learn about products that they buy.
**2) BE CONSISTENT**
Your brand and website design should be the foundation for the look and feel of your social pages. Elements from your website such as layout, icons, colors and messaging can easily be woven into posts and into imagery on your various social pages. Be sure your cover images coordinate with your website design. Instagram also provides a fantastic opportunity to propel your brand to greater heights through the use of the grid and the highlight cover images.
**3) POST REGULARLY**
Whichever platforms you determine to be most strategic for your business goals, be sure to post content on those pages on a regular basis. In general, the more content you post, the more website visitors you will enjoy. That’s why it’s important not to bite off more than you can chew by starting pages on too many platforms than you can’t manage on an ongoing basis.
**4) STEP UP YOUR VIDEO GAME**
Video continues to explode on social with views increasing 258% on Facebook and 98% on YouTube. Whether it’s an Instagram story or native TikTok video, there are tons of content ideas you can explore including behind-the-scenes, product feature, interview, live, user-generated content, reveals, website launch, events, how-to’s and more.
## **Whatever  You Do, DON’T…**
Don’t engage with trolls.
Don’t share your political views. (Unless, of course, your brand is politically-based.)
Don’t ignore follower questions and comments.
Don’t post the same content on every social platform.
Don’t neglect stories.
## **In Conclusion**
Learn to love social media, and it will love you back. Get to posting! And if you need any help with social page set-up, strategy, content development and management – ****.
* June 11, 2022
# What to Look For When Hiring a Website Designer
A website designer or web development company must develop a solid reputation for excellence as they seek new clients and ways of growing their business. However, those clients should also be aware of some of the top factors of a good web developer. The elements of building a strong web development business also align with what clients should seek.
There are around  alone. Although some of those work for companies, many run their own businesses or work as freelancers. Figuring out who has the skills you need and the ability to complete the work requires doing a bit of research into past clients and jobs completed. Research like checking out their business on , , and/or . Additionally, here are seven things you should look for in a web development business.
## **A Well-Designed Website**
Spend time on the web developer’s website. If their website isn’t designed in an aesthetically pleasing way, then what they design for you may be lackluster. Make sure the website also offers a good user experience (UX). Test out all the links and forms and make sure everything functions smoothly. You should also take a look at any client websites listed or included for you as references. How do those sites look, and does everything function correctly?
## **Mobile Site Focus**
More and more people access the Internet via their mobile devices. If a website isn’t ****, you risk losing out on a lot of traffic to your site. Check out other sites the developer designed and if they are mobile responsive. Look for a developer experienced in designing mobile apps as well. As the way people interact with the Internet changes, the need for customized apps will grow.
## **Mid-Range Pricing**
Consider the cost of the web development company. If you run a small business, you likely can’t afford the most expensive web development business out there. However, you also shouldn’t go with the cheapest option as they may not have the experience to handle your needs or scale with you as you grow. Instead, look for a mid-range price and a developer who understands how to help you scale your business without breaking the bank.
Be sure to ask questions and make sure that you fully understand what the pricing is if you need to add different features to the project. Costs add up, so be as detailed and transparent as possible to help set expectations.
## **Time Estimates**
Before signing on to do business with a web development team, ask how long it will take to complete the project. An experienced designer takes the time to ask pertinent questions and figure out the scope of the project. They can then offer a guess at how long it will take from start to finish. While they might be off by a week or so, the estimate should be fairly close to how long it actually takes to complete your project.
An issue with some web development companies is a lack of organization. Talk to your company about how they’ll stay on track with time estimates. If you’re launching a startup, you want to make sure your website or app is ready in time for your grand opening, so finding a company confident in their ability to deliver on schedule gives you peace of mind and one more detail you can delegate to someone else.
## **A Solid Team**
Ask the web development business about the size of their team, who the team is made up of and the specialty area of each person. Depending upon the size of your business, you might work with one designer or a full team. For large-scale projects, you might also have a project manager, account manager, SEO expert, content writer and someone to coordinate it all.
While a freelancer can handle small-scale web design and may save you money, anything larger requires a team if you want the work completed in a timely manner. Ask questions about who will work on your project and how long each step in the process takes.
## **Excellent Communication Skills**
No matter what company you choose to work with for your web development needs, you want to know they will get back to you quickly if you need them. You can tell a lot by the way they communicate when you seek information. Do they respond to emails quickly? Do they have a phone number for you to call?
## **The Big Picture**
Take a step back and look at the web development company as a whole. All companies have growing pains. You might find a poor review or two but look for patterns. Did the company try to resolve those issues or have a reasonable explanation and solution? Base your decisions on the scope of the business’ work and take all the factors into consideration when choosing which company to do business with.
If you’re interested to learn more about , and how we may be able to help with your website design or web development project, give us a ring at **323-828-4465** or ****. We’d be happy to chat!
**About the Author of This Post**
Lexie Lu is a graphic designer and blogger with a passion for the digital world. She spends most of her time working on logo mockups and creating websites for her clients. She also manages Design Roast and can be followed on Twitter .