[# Offering Jump Start Virtual Media Training
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# Will You Be ReadyFor the ToughQuestions?
# Will YouBe ReadyFor the ToughQuestions?
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# **Our media trainingwill empower you toclearly communicateyour messaging**
# **Our media training will empower you to clearly communicate your messaging**
### **Media Relations Training & Coaching**
Media training helps communicators learn to focus on their own objectives and messaging during interviews with the news media. It builds confidence in anyone facing journalists from any news platform — traditional media to digital platforms, and proactive public relations to crisis communications. Learning how the news media operates and how to build a successful relationship with journalists is a necessity in developing a successful media relations program.
### Workshop
### Training
### Coaching
The Media Coach offers three training sessions. In the first session, Media Relations Workshop, participants are introduced to media relations and learn basic interview skills. The second session, Media Relations Training, utilizes on-camera exercises. The third session, Media Relations Coaching, provides custom one-on-one coaching with on-camera and in-studio exercises. News video examples are utilized to demonstrate best practices and common mistakes. Participants receive a workbook with additional material and resources.
## **WILL YOU BE PREPARED FOR YOUR NEXT INTERVIEW?**
## Media Relations Workshop
Designed for everyone in your organization — from receptionist to CEO and subject-matter-expert to communications professional — to provide them with the knowledge, techniques and skills necessary in working with the news media as part of a successful media relations program.
During this one-day onsite orientation to media relations, participants will learn:
* Industry knowledge of how reporters and their news organizations operate today and how that influences a successful working relationship
* How to develop a media relations strategy, maintaining and building your organization’s credibility and reputation with news outlets and their representatives
* Requirements for different interview formats
* How to prepare for the interview, from messaging to talking points, whether being interviewed or supporting those who will be
* Techniques for staying on messaging
* Tips for responding to difficult questions and aggressive reporters
More InfoAn introduction to media relations and interview skills
(10-15 Participants, includes workbook)
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* The News Media Today
* The Media Relationship
* Preparation for Success
* The Interview
* Communicating Your Message
!More InfoMedia training for up to four participants with on-camera exercises (Suggested prerequisite: The Media Relations Workshop)
* A Review of the Media Relations Workshop: Preparation, The Interview, Communicating Your Message, Techniques and Tips
* Techniques Training
* + Crisis communications
  + The investigative reporter
  + The ambush interview
  + Press conference
## Media Relations Training
Designed for small groups focused on developing interview knowledge, techniques and skills with an emphasis on performance, utilizing on-camera exercises and critique, following a review of the Workshop learning: preparation, the interview and techniques.
During this one-day onsite media relations training, participants will learn:
* How to prepare for the interview, from messaging to talking  points
* Tips and tactics for responding to difficult questions and aggressive reporters
* How to use talking points to communicate your messaging during telephone and on-camera interviews
* + Proactive public relations
  + Crisis communications
## Media Relations Coaching
Designed for one-on-one coaching, reviewing lessons learned in the Workshop and Training sessions with emphasis on performance, utilizing telephone and on-camera exercises and critique, as well as in-studio interview opportunity.
During this one-day onsite media relations coaching, participant will learn:
  + In-studio scenario with props and host (option offered)
More InfoPersonal, one-on-one coaching
(Suggested prerequisite: The Media Relations Workshop)
* The studio interview
## **Jump Start Virtual Media Training**
This four-hour virtual training provides you with the basic skills necessary to communicate your organization’s messaging during interviews with the news media.  Whether being interviewed on your phone or webcam, learning some basic techniques and tips will help you become more comfortable responding to a reporter’s questions.
During this one-on-one training and coaching, the Jump Start participant will learn:
* How to communicate messaging during phone and on-camera interviews
* Tips for responding to difficult questions
More InfoA “jump start” introduction to basic skills for a successful news interview
(One participant, includes personalized work booklet)
* The Interview — Phone and Webcam
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## Who is The Media Coach?
Anne Alenskis offers more than 40 years of experience working with the news media as a journalist and a public relations professional, representing organizations such as The Walt Disney Company and Albertson’s Food Stores**.**
## Contact Us
Thank you! Your submission has been received!Oops! Something went wrong while submitting the form.
## Learning Modules
## Location
Based in Salem, Oregon, The Media Coach is available to provide onsite training sessions and coaching throughout the U.S.
## Comunications Consulting
Learn how Anne can help you develop and implement comprehensive communications plans, tell your story through exceptional writing and editing, and promote environmental and energy efficiency programs with a focus on customer engagement.
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