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June 1, 2023
# 025 Joshua Burkhow (Alteryx) on Relationships, Communication Skills, and Technical Aptitude
! on Relationships, Communication Skills, and Technical Aptitude")
Today’s guest is Joshua Burkhow, Chief Evangelist at Alteryx. Joshua joins Ethan Beute and shares insights into integrating storytelling into his role as an evangelist. Storytelling plays a pivotal role in the art of evangelism, enabling us to comprehend our client's unique perspectives and needs.
Joshua also explains the process of crafting and delivering compelling narratives. Joshua emphasizes the importance of ensuring your message comes across clearly and avoids anything unnecessary. This applies to evangelizing to the market, prospects, and clients, as well as to salespeople, sales engineers, and customer success managers.
Takeaways:
* One of the key aspects that set the Chief Evangelist role apart is its lack of uniformity. Each evangelist brings their own unique and distinct set of skills and perspectives. Two of Joshua's top responsibilities are to disseminate a message and to showcase and demonstrate product value.
* Even with a technical evangelist or a product evangelist, the human and emotional side of the role is key. There is an art to it. And, of course, the approach needs to be balanced with a depth of product understanding and technical aptitude.
* Joshua discovered the art of setting the stage, illuminating the value proposition, and wholeheartedly evangelizing. Joshua dedicated himself to perfecting his communication skills, presentation abilities, and structuring arguments. This enabled him to not only excel in his role but to pursue impactful evangelism.
* Joshua advises that exploring the levers in your company can assist in the extent of impact and obtaining valuable feedback. Evaluating these, you can gain insights into the effectiveness of your data and analytics practices, specifically to your organization's needs and circumstances.
Quote of the Show:
* “That combination of technical aptitude and communication skills is the ‘demanded foundation’ for a good evangelist.”
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Chief Evangelist with Ethan Beute explores a uniquely powerful role and the movement behind it. Watch entire episodes or episode highlights in YouTube or listen to entire episodes in Spotify, Apple Podcasts, or Amazon Music.
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May 25, 2023
# 024 Ari Kaplan (Databricks) on Lakehouses, LLMs, AI, and Evangelism
! on Lakehouses, LLMs, AI, and Evangelism")
Today’s guest is Ari Kaplan, Head Evangelist at Databricks. Ari joins Ethan Beute and breaks down AI, machine learning, and LLMs – and shares the unique and powerful role of lakehouses. Ari delivers a brief history of AI and predictive.
Ari also explains how the evangelism role was co-created and shaped within Databricks, as well as his priorities in his first six months in the role. Ari saw success evangelizing data science and AI at DataRobot so, he took a lot of his successes and failures and applied them at a larger scale at his current company.
* The most important job of a Head Evangelist is:
+ Thought leadership (innovation, unique value, speaking, social, blogs).
+ Analysts (getting the word out to an audience that doesn’t know you, influencers, industry analysts).
+ Partnerships (partner network, getting others to talk about you jointly or solely, Microsoft, Google, Amazon, Meta).
+ Customer engagement (non-sales approach, the art of the possible).
* Ari and his teams created the innovation of the lakehouse, revolutionizing the way data is managed. This company allows the use of both structured in data warehouses and unstructured data in data lakes, seamlessly consolidating them under a single and cohesive structure. The founders also developed an array of open-source solutions that attracted millions of downloads each month.
* An evangelist in a relatively new role may do well focusing internally for the first few months before shifting attention and energy externally to the ecosystem and market at large. This allows your internal stakeholders to understand the role and you to get your head and heart around the concepts and innovations you’ll be evangelizing.
* Ari believes that a human evangelist plays an important role in simplifying tasks, saving company resources, advancing technology, developing processes, and delivering superior outcomes. Being an evangelist lies in meaningful connections with people. Prioritizing the clients becomes crucial in this people-centered role.
* “I’m not selling. I’m not putting a price point on. But I have to educate people on what is something, why should they do it, why should they look at it now?”
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