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## DAILY TIPS
## LEO’S DAILY TIP
Cogitations, Ruminations & Recommendations . . .
From GroupLevinson Advertising, Branding, Websites, Social Media & Public Relations
###### Jan 24, 2025
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Great quote! From an icon in business. Perhaps it’s time to chat about communicating your thought leadership and that of your upcoming leaders?  #tompeters #thoughtleadership #thoughtleader
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###### Jan 23, 2025
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Marketing pro-tip: keep an eye on competitors by following them on on their social media. Make a list of your top competitors and check out their posts at least once a week.  competitiveadvantage #competitivesurveillance #competitormonitoring
###### Jan 22, 2025
People are often looking for social media ideas for posts. One idea is to ask a question. Relative to your product or service, ask about preferences, uses, dislikes, best practices & other questions. What’s the best question you’ve asked your followers?  socialmediamarketing #socialmediatips #thoughtleadership
###### Jan 21, 2025
Question? When was the last time you checked and revised your LinkedIn profile? If it’s been a while, take a look if it’s up to date, but more importantly, imagine how people reading it will think of you and your listing. linkedinprofile #thoughtleadership #linkedin
###### Jan 20, 2025
Celebrating Martin Luther King, Jr. today, a man whose innovative ideas and insight were way ahead of their time, and perhaps still are – but hopefully we’re getting there soon. Check out these 20 photos from his life. MLK #martinlutherking #contentoftheircharacter
###### Jan 17, 2025
Today’s tip: invest in advertising. Today’s digital advertising options, like Google, social media and other digital media enable you to target your buyers and prospective customers like never before and less expensively than before. Plus it’s now easier to see your actual results monthly, if not minute-by-minute. Carve out a budget to generate business.  
###### Jan 16, 2025
PR TIP: What’s the best way of getting a good piece published in the media? Many just send blanket releases to massive lists of writers/editors and hope. We go the extra distance by also going direct and personal. For better results, dig deeper and find THE person/people most likely to publish your story.  prtips 
###### Jan 15, 2025
Why do people follow posts, especially YOUR posts? 1) To keep connected with you. 2) The post is something interesting, 3) The information is valuable. Any other reasons? Bottom line…it’s because your posts are really about you . . . or your company. Keep posts genuine.  socialmediatips #leadgentips #growfollowers
###### Jan 14, 2025
Check out this interesting article on the future of social media now that we have AI. Here’s a quote: “The future of social media seems to be one in which the production of content is being privileged over social interactions and social connections.” If so, I believe it will be social media’s end. You?  
###### Jan 13, 2025
Speaking is one of the most effective ways of enhancing your thought leadership and getting people to know you and to be able to imagine you or your company working with them. It also helps get one of your brochures seen and taken by each person in the audience. That’s why speaking is an integral 
## Posts navigation
#### GroupLevinson Public Relations is one of Philadelphia’s highest rated, full service public relations firms and advertising agencies specializing in brand strategies, PR, advertising, social media and digital marketing. We represent manufacturing, professional services, retail, food, franchise, real estate, life sciences and other businesses who market throughout the United States, North America and Europe.
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###### Jan 10, 2025
We’ve encountered a number of companies that say they haven’t finalized their marketing budgets/plans for 2025. Is that your company? What will your competitors be doing while you’re making your decisions? salestips #marketingstrategy #marketingtips
###### Jan 9, 2025
Haha! Here’s a little marketing humor to brighten your day. Hope you always hit your target!  marketinghumor #marketingstrategy #thoughtleadership
###### Jan 8, 2025
Social media posts for big companies can often lose what makes them interesting to people to follow. Fear of stepping on toes among internal teams ultimately make the posts very bland, if not outright boring. Why would someone be interested in following your company and its thought leaders? Look at your posts from the follower’s 
###### Jan 7, 2025
Do you have a handout for your company – a simple printed card or brochure that concisely describes your company and the advantages you offer? In this digital age, many people overlook these, but we believe they’re valuable to leave after a presentation, when you give a speech or seminar, when you first meet people 
###### Jan 6, 2025
As I’m slogging through the emails that pile up over the weekend, it never ceases to amaze me the number of spam emails I get and wonder whether these actually have a purpose and result in selling anything to anyone? Which brings me to my tip: the best sales messages addresses a problem or need 
###### Jan 3, 2025
How good are your salespeople in finding the decision-maker? Often that person is “protected” by a wall of functionaries gathering information. Develop a strategy to use publicity, social media & ads to go over the heads of the functionaries to deliver your message to the decisionmaker to call you on their own.  #salestips #marketingstrategy 
###### Jan 2, 2025
Happy 2025! Let’s start the year posting about AI. As a creative, you know I’m skeptical but open-minded. Will AI be the death of social media? Or its resurrection as a smaller, much more personal, one-to-one medium? Others beside myself wonder, as well. Check out this article:  artificialintelligence #AI #socialmediastrategy
###### Dec 31, 2024
Thank you for following me and my #DailyMarketingTip on LinkedIn and X.com. Today, please help me grow my followers by recommending me to your friends and associates to follow me in the New Year at https:linkedin.com/in/leolevinson and:  thoughtleader #marketingtips #thoughtleadership
###### Dec 30, 2024
Will you be the invisible man or woman in 2025? Will you have to wrap bandages around your brand to get notice and leads? Or will you take charge of your thought leadership to stand out and become among the first names people think of when they think of you, your product or your specialty? 
###### Dec 27, 2024
Such a simple observation. How well do you connect your products or services in a message that truly connects with your customers and their needs, pain points and dreams in a way that makes you stand out? #brandstrategy #leadership #marketingstrategy
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## Uncategorized
## LEO’S DAILY TIP – TODAY, ON ADVERTISING
###### Dec 3, 2024
Although today is Giving Tuesday, adding a socially conscious dimension to your marketing can be valuable every day. It not only helps the cause, but adds a softer side to your brand. For best results, make sure your cause marketing is relevant to your work, product or interests. Here are some interesting ideas:  #givingtuesday 
###### Nov 18, 2024
Here’s a little marketing strategy humor to brighten your day. Hope you always hit your target!  advertisinghumor #marketingstrategy #thoughtleadership
###### Sep 20, 2024
Calls to action are critical to the success of a campaign. Tell viewers what you expect of them and then make it easy to act. Otherwise potential customers will move on to another opportunity. We’re working with a non-profit where their membership & donation call to action are buried deep in their website. Make your 
###### Sep 13, 2024
Geotargeting is focusing your digital advertising to reach only a specific area or locale. Do you think your business is too small to advertise?  If your customers come from a limited area, utilize a geotargeted campaign for low waste and maximized results.  #geotargeting #marketingstrategy #advertisingstrategy
###### Aug 21, 2024
How does one define social media growth? What goals will work best for your company (Hint: it’s not always about follower growth). Choose a strategy to deliver results. Potential goals include: growing your engagement rate, increasing website traffic, growing conversions, where the viewer makes a purchase or signs up for a newsletter or contacts you…and 
###### Jul 8, 2024
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What is artificial intelligence good for in #publicrelations? Check out this interesting article about 15 innovative ways to leverage AI in public relations. Not sure we totally agree.  What do you think?   #AIinPR #aiinmarketing #artificialintelligence
###### Mar 22, 2024
When was the last time you were in a retail store? Retail is playing defense against shoplifters and Amazon instead of offense in generating sales/profits  and creating customer experiences to make them come back again and again. Invest in customer-friendly security, then get a new retailer attitude.  #retailstrategy #retailsecurity #retailexperience
###### Jan 15, 2024
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Check out this interesting piece about AI having a trust problem.  Do you think it does? Read this cogent exploration of how blockchain might help it overcome the trust issue.  #blockchain #artificialintelligence #AIinmarketing
## Social Media
###### Dec 11, 2024
Is Google search dead? Is search changing? Check out this article in Wired magazine outlining some of the directions search is going. Comment whether you think this will be helpful you to you and your business. googlesearch #wiredmagazine #searchmarketing
###### Dec 5, 2024
Tip for growing followers on social media: most companies neglect to ask. Get in the habit of asking clients/customers, prospects, vendors & acquaintances to follow you & your company. Speaking of asking…are you following me on Linkedin AND X? Do you know someone who might like to follow my daily marketing tips? Thanks for following…and 
###### Nov 19, 2024
X is hot! (formerly Twitter) Are you posting at least 3-5 times per week on X? Have you branded your X header and crafted your profile message to reinforce your brand and push visitors to follow you and to click to your website? Don’t miss this opportunity to drive in business and leads.  x 