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# Where creativity meets strategy.
We’re a team of designers, developers, and marketers who love to take great ideas and bring them to life.
**We’ve worked with clients like:**
## Our Work In the real-world
The proof is in the pudding as they say here in the south. Weird sayings aside, it’s one thing to have
a good strategy, but it takes special talent to create excellent content
(and good pudding). Take a look at some recent work below.
!
### Artisan Talent
Artisan wanted to update their existing web presence with new layouts, content, and various functionality changes without compromising the design or performance of their existing site.
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### US Labels
US Labels has an extremely custom label designer built on their legacy Drupal website that integrates directly with their Windows Printing Software. They needed this entire system updated using modern technologies with a refreshed design, and a responsive UI.
### Hilltop Market & Eatery
Hilltop Market & Eatery exists to cultivate a new, refreshing & welcoming space for their community.
## Our Services
### 
You can’t build a house without a foundation. You can’t build a great brand without great content.
You can’t just open the doors and expect people to come. You have to promote yourself and make sure you’re on
the radar of people who might be interested in what you have to offer.
The journey has not ended… it is just beginning! Keep your website and assets in shipshape with a helping hand.
## How WeWork
Simply put:
Kelp aims to - know your audience, create attractive content for them, reach them where they are, and compel them
to take action.
---
### Discovery
The Discovery phase establishes the answers to any project’s most important question. “Why?” This information is
then used to thoroughly prep the project for planning.
### Planning
With key insight we strategize. A production plan-of-attack maps out our tactics and techniques and is the clear
roadmap of goals and “How” to reach them.
### Production
With a clear strategy we create the appropriate, engaging content pieces that will attract and inform a targeted
audience.
### Market
Executing your developed marketing plan we take everything we have learned and created to the people, making
refinements as the data flows through.
### Ongoing Support
The digital world is evolving at a rate much faster than most can keep up. Remain safe and relevant with ongoing
web, and creative support services.
## What Our Clients Say
> We’ve been in partnership with Kelp for over a year now. I could not be happier with how the partnership has
> evolved and been managed in that time. I reached out, having found the team giving advice on the HubSpot
> Community, as they seemed experts on the HubSpot CMS. This has proven true. The team is also responsive,
> respectful of deadlines and transparent – very important when working from London. Highly recommended.
>
> !
> **Harry Rollason**
> Marketing Director
### Featured Articles
#### 
BrandingContent CreationDesignStrategy
BrandingStrategy
### Ready to get started?
Let's get creative and start making something amazing together!
### Services
### Office
924 Hale Ave,
Brooksville, FL 34601
Mon-Fri: 9-5pm
We ❤️ 
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# What We Do
We are a diverse team of experts who are well-versed in various digital realms, with a wealth of experience working with different industries and businesses. We work great with marketing managers, business owners, and startups looking to take their business to the next level.
Services
# Content Creation
Master the art of engagement with fresh, unique and beautiful content that will be on-brand, within budget & delivered right when you need it.
We create *original*, *creative* and *engaging content* for your brand at scale. We do this
by eliminating the headache of creating quality material on demand - so you don’t have to!
You’ll collaborate with our team of multi-disciplinary and talented content creators to tell the story across
mediums. We specialize in website design and development, immersive interactive experiences that demonstrate
your new product or increase brand awareness through digital and print design — all while maintaining an
optimized production process so you can quickly get high quality results without sacrificing time!
## Content Creation
Increase your brand’s reach with social media content that people will want to share and engage with.
Our web design and development team can help you increase sales by providing optimized sites that convert
visitors into lifelong customers.
Selling products and services online is easier for customers to purchase from anywhere at any time (if done
correctly). This convenience and accessibility leads to increased sales and customer satisfaction.
Copywriting is about taking a message, a strategy, and a target audience and curating an output that meets yours
goals while speaking in terms your audience can connect with.
Branding is more than a logo and making things look good. Your branding should bring clarity to what you do and
why.
Show off your story with eye-catching motion graphics that will make it pop on screen.
We’ll use the latest technologies, from PHP to Node.js, and we’ll help you choose the best option for your
business needs. We’ll work with you to develop a system that is easy to use and maintain—and that works on any
device.
Breathe life into your website, social media, or marketing efforts. With strategic photography planning, you can
tell an entire story about your business with a single frame.
If you are looking to increase your sales, grow brand awareness, or even just educate and inform your audience,
video can put your business in a fantastic position for growth.
Infographics are a great way to make your brand story come alive. They’re captivating and engaging because they
combine text with images in creative ways that hook readers of all ages.
Create a custom design that captures your audience’s attention with our wide variety of print options.
Communicate your brand identity through clothing in an attractive and memorable way.
Create a custom design that captures your audience’s attention with our wide variety of designs created for
digital devices.
# Digital Marketing
We know that every business is different, and we want to find out what works best for your brand. Whether you need help with social media management, email marketing, SEO, or something else entirely, we can help you get there.
We don’t have a one-size-fits-all approach; instead of offering generic services, we work hard to *understand your goals* and make sure that the services we offer are *strategically tailored* specifically to your needs.
This approach ensures your performance is at its peak, and encourages continued improvement throughout the
data analysis process to *maximize ROI*.
Developing and executing a successful digital marketing campaign can be time-consuming and resource-intensive.
We can *help you* and your current team or we can handle the *entire campaign*
for you.
## 
Understanding which group of people is most likely going to convert into buyers of your products can help us
provide the best user experience, as well as higher conversion rates.
By taking a strategic approach to your campaign management, you can maximize the budget and increase
conversions.
Increase your impact through paid social campaigns and PPC that amplify your reach and put your content in front
of the right people.
Improve your marketing with reporting that provides the most relevant insights.
# Ongoing Support
The digital world is evolving at a rate much faster than most can keep up. We work in the digital realm everyday, so we can make sure that your assets are up to date and remain safe and relevant. Just need services on a regular basis? We do that too.
The journey has not ended… it is just beginning! Keep your *digital assets* in shipshape with a helping hand
from Kelp.
From regularly created content via an ongoing retainer, fixing Google Search Console errors, managing servers,
and keeping things functioning smoothly with regular website improvements. Our team will
*support your brand*
and keep everything in ship-shape.
## Ongoing Support
Under an ongoing retainer relationship, our customers get regular access to Kelp’s services at a more
competitive price than a standard project. In an ongoing retainer relationship, Kelp really becomes an extension
of your team.
Web hosting services that are affordable, reliable and fit the need. Whether it's a dynamic application, static
website, or CMS powered site, we partner with the best web hosts in the business.
Updating a website and it's underlying technologies regularly ensures that it is running smoothly and error-free
and most accurately represents your current brand.
Content Creation Services
# Photography
High-quality photographs can make a strong first impression and create a positive image for a business or product.
## We TakePhotos Like...
## Why photography matters
High-quality photographs can make a strong first impression and create a positive image for a business or product. They can also be a powerful way to communicate information and ideas, and can help to tell a story or convey a message for your brand or current marketing campaign.
At a time when keeping attention is tough this type animation can help you turn messages into memorable experiences
## Applications for photography
* Product photography
* Events
* Website
* Social Media
## How we approach photography
Typically we'll work with you to understand your goals and objectives in the discovery phase along with the intended audience the photos will be for. Once we fully understand the goals we start our planning whether it will include models and locations or our in-house studio, we'll schedule a time and day(s) that works best for you. After the shoot we'll do some post-processing to get the required look and feel that matches your brand and deliver the end results as files for you to use, as part of a larger marketing campaign, or any other specific application.
## Check Out Our Work
### Murray Family Foundation
### The Lodge at Smoky Cove
### Herbert Sherbert: Deliciousness
# Videography
If you want to make your business grow, video is an excellent way of doing so. Not only does it allow people in on all the behind-the scenes action but videos can also provide valuable information about products or services which appeals directly towards their needs!
## We make videos like...
Brand Videos
Social Media Videos
Product Spotlight Videos
Educational videos
Product Feature videos
Commercials
Animated Explainers
## Why video matters
Videos are more engaging than text or still images, and can capture the attention of viewers more effectively. Videos can be a powerful tool for converting website visitors into customers, as they provide a more immersive and educational experience. Websites with video content tend to rank higher in search engine results, which can help to increase visibility and drive traffic.
## Applications for video
* Commercials
* Case studies
* Data visualizations
* Product reviews
* Explainer videos
* Testimonials
* Tutorials
* Promotion
* Sales collateral
* Social media
# Copywriting
Engage people through compelling copywriting that makes your message stick.
## Why copywriting matters
Copywriting is a fundamental service that enables you to communicate the purpose of your business to your clients. Without effective copy, why should a potential customer choose your business over another? Effective copy will align with both your brand and audience and should reflect the quality of your products or services. No matter what industry you are in, copywriting is a channel for customers to understand and engage with your business.
## Applications for copywriting
* Website Pages
  + Hero banners
  + Product descriptions
  + Service descriptions
  + About page sections (e.g. Who We Are, What We Do…)
  + Section previews
  + Case studies
* Blog Articles
* Ad Campaigns
  + Ad headlines
  + Ad description copy
* Social Media Posts
* Physical Marketing Material
  + Catalogs
  + Brochures
  + Postcards
  + Posters
  + Banners
  + Billboards
## How we approach copywriting
Our team approaches copywriting by first understanding the application in which it is needed. This is typically established in the discovery phase. Once the application is determined, we will create a content strategy to list and understand the goals of the copy.
For website projects, we begin with a sitemap. The sitemap visually lays out every page and section that will be implemented on the website. Not only does this determine page flow and navigation, it also represents where copywriting is needed on each page. In addition to the sitemap, we will often include a content interview where we curate questions for the topic authority of an industry to best understand the product or service we’re writing content for.
### HS&R: A Fresh Take
# Print Design
## Why print design matters
Attention-grabbing book covers, eye-catching newspaper ads or noticeable stationery is vital to showcase your brand in a consistent way to deliver the results you want. High-end magazine designs and sophisticated brochures make your organization stand out from the crowd.
## Applications for print design
* Magazine / newspaper Design
* Book Cover Design
* Brochures and Pamphlet Design
* Poster Design
* Event Collateral
## How we approach print design
It takes a different level of design to create posters, stands, or stationary than it does for digital design. collaboration ensures your print designs are always on brand and properly represent your brand beyond the internet.
### HiVis Supply
### Marker 48: Hometown Brews