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# February 2022
February 9, 2022
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Whether you’re a new start up for a seasoned company that’s been around the block, increasing your sales volume is always a priority. ShipJoy is here to help you do exactly that! Grab your notebook (old school or digital) and peruse these helpful tactics for getting new clients in the door. Let’s begin!
## Your Target Demographic
Knowing who you’re selling to is a no-brainer, right? Not quite! In fact, one of the biggest mistakes novice business owners make is attempting to sell everything to everyone, which is essentially the same thing as selling nothing to no one. In a saturated market, specificity is key, so make sure that you’ve done your research and taken proactive steps to .
## Optimized Website
What do slow loading times, hard-to-find shopping carts, and poorly-lit product photography have in common? They’re all severely hindering your online store’s chances for success!
While it’s harder for those of us who aren’t technically inclined, the good news is that most of the shopping carts and marketplaces we mentioned provide professional templates that take flawless design and formatting into consideration.
Oh, and don’t forget about mobile! With mobile shopping driving as much as  in 2022, it’s time to get *smart* about *smart*phones. 🤓
## Content Is King
Content comes in all shapes and sizes — blog posts (like this one!), videos, podcasts, eBooks, infographics, case studies… the list goes on. Realistically speaking, becoming a content powerhouse takes time, skill, and, in all likelihood, a team of dedicated content marketers.
If you’re flying solo, however, you can still make the most out of content marketing, whether you choose to outsource to a talented whippersnapper or commit to a less prolific — but still impressive — schedule of engaging and educational material.
## Social Media Game
Ah, social media. Seemingly so simple, but so deceptively complicated. Whether you love it or hate it, most of us can agree that social media is an all-in-one customer acquisition and retention tool. You know what they say — hook ‘em in with memes, keep ‘em fed with more memes.
Okay, so that’s not an actual expression, but our point is that marrying fabulous content (#4, we’re looking at you!) with stunning visuals is a winning combo to grow your following and incentivize already-interested buyers.  if you’re feeling lost!
## Paid Advertising
Don’t get us wrong — paid ads can be tricky, time-consuming, and, obviously, expensive. However, if you have the budget and the strategy for it, investing in paid ads can get the word out for your business like no other. Organic efforts are great, but bolstering those efforts doesn’t hurt!
## Measure Performance
Of course, as you kickstart your customer acquisition endeavors, keeping track of KPIs (key performance indicators) is absolutely essential. Otherwise, how will you be able to celebrate the awesome job you’re doing?
Whew! That was quite the speed round, but we hope you enjoyed our tips! Think of customer acquisition as a process that is constantly changing and evolving, and always remember to keep the needs of your customers at the forefront.
Running an e-commerce business means that you need to be aware of all of the requirements necessary for keeping trust high, sales strong, and the cash flow. One area that you need to look into in particular, and which is being considered as a new frontier of sorts for eCommerce fulfillment, is the packaging. Ecommerce packaging is not something you can ignore.
## Scaling Up
In order to keep customers happy, you need to make sure that you are able to provide them with the speedy delivery times they expect. That requires the ability to scale up to speed and deliver exactly as people really expect you to. That requires a great deal of management and organization.
## Improving The Brand
As well as the product itself, the  is one of the most important areas where the customer actually comes into contact with the brand specifically. You, therefore, need to make sure that it is as good as possible, and that your packaging is always delivering an image of the company that you can be happy with.
## Managing Costs
Ecommerce packaging is always going to cost you something, and you need to try and keep this to a minimum if you can. Optimizing your packaging size and distribution process are two ways to do this, and you’ll need to have growth objectives you are aiming for too to make it even easier.
## Learn More
Transporting your deliveries involves partnering with a reliable carrier who understands your need to deliver orders safely and in time to your clients.
The team here at ShipJoy understands and can help with this need.  today to find out how.
There is no denying that Amazon’s Prime delivery has accelerated the demand for one-day delivery. Consumers have increasingly become accustomed to receiving their orders within this short time period, and as such, the e-commerce industry has had to adapt to this challenging development.
However, one advantage the e-commerce behemoth had was the ability to put infrastructure on pace to fulfill one-day delivery orders before rolling out the service. Retailers need a well-optimized supply chain that will help them retain competitiveness and stay relevant within their market.
## Alternative Delivery Techniques
Last-mile delivery is complicated. Goods must be carried to their final destination – frequently a residence – after arriving at a high-capacity freight station or port. Individual package delivery is inefficient and thus more expensive. To cover the void, alternative delivery techniques such as pick-up lockers and drones are becoming more widespread.
## Overcoming Challenges
One way to overcome the challenges associated with  is to partner with a logistics & fulfillment service that can help you optimize your supply chain and source the right third-party services for your company.
Companies can benefit from a range of services at their disposal that maybe weren’t open to them when managing their own supply chain. A well-optimized omnichannel supply chain will keep retailers relevant and competitive.
Being able to satisfy the need for one-day delivery options for customers will help you deliver on-demand and support your business all year round and manage expectations.
## Contact Us Today
 can be your partner in increasing your capacity for offering one-day delivery to your customers and supporting your supply chain.
Shipping technology trends of 2022 have a very positive outlook.
Over the next five years, you will see a significant increase in cloud technology. Business intelligence will show an improvement in parcel shipping from better data analysis and more intelligent algorithms.
* Reverse logistics will be on everyone’s mind as companies have realized that it can lead to higher profit margins.
* Omni-channel solutions will become even more popular among businesses because they allow greater customer-to-business interaction and improved services.
* Finally, you’ll see a lot of people using drones for last-mile delivery services through 2022
## Shippers Will Expand Their Usage in Cloud Technology
Cloud technology refers to computing services over a network, which usually implies accessing software and other data from a remote location. Cloud technology is  for smaller businesses to implement without buying their hardware or servers.
Benefits of cloud technology include:
* Economical solution for smaller businesses to avoid high initial costs of purchasing hardware servers.
* Accessing software and data from any location with an internet connection, regardless if it is a personal computer or smartphone device.
* Cloud technology is a reliable and secure solution for business data.
Using cloud technology will make it possible to monitor shipments in real-time, whether they are moving through the supply chain or sitting on a truck.
With this, shippers can keep track of shipment data and optimize their resources more effectively.
## Business Intelligence Will Improve Shipping
Business intelligence is a concept using data and analytics to understand business performance. It was initially used in the context of corporate finance, reporting, and budgeting processes but has since evolved into a broader set of capabilities involving reporting and analysis across functional groups within an organization and understanding customer behavior for marketing purposes.
Business intelligence in  will help shippers make better decisions by connecting data, people, and systems. In addition, shoppers will have a better user experience because of instant feedback to their mobile devices.
## Reverse Logistics Will Be in the Limelight
Reverse logistics is managing returns, defective products, and over-production for remanufacturing purposes after the initial supply chain management processes. In simple words, reverse logistics refers to any activity which enables an organization to reclaim value from its product at the end of its useful life through activities such as recycling, remarketing, and reuse. It requires integrating backward into production planning.
## Omni-channel Solutions Will Lead
An omni-channel approach to logistics is a strategy that enables organizations to offer an integrated shopping experience across all channels – web, mobile, store, and social media – by sharing consistent information about  at every touchpoint in real-time. Retailers have adopted omni-channel strategies because it can help them win market share from competitors even when smaller retailers cannot compete on price or selection alone anymore. It also helps increase transaction value per customer while building brand loyalty through personalized interactions with customers wherever they shop online or offline.
## Shipping by Drones
Drones for delivery could be one of the future trends in logistics. Though the technology is still developing and testing, it could change how you receive many items ordered online by providing speedier methods for delivery. And this can be possible no matter what type of weather conditions may occur during deliveries.
## Conclusion
While forecasts suggest there will be over 400 billion packages delivered worldwide by the end of 2022, industry experts say these five key shipping technology trends will continue to transform the package shipping market as well. You’ll see more automation, greater use of cloud technology, better business intelligence tools which help reduce costs and risks throughout supply chains, leading to highly efficient distribution. It’s an exciting time ahead.
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