Longer lasting milk potentially gives dairy farmers access to new markets further away, where shipping times would have made that impractical or impossible before.

This could open up the market for American dairy into Asia.

&gt; Very long life means very wide exports
&gt;
&gt;Jeff Hastings confirmed that his sights were set on export opportunities and shipping milk to parts of the world that have limited or no access to fresh milk.
&gt;
&gt;Naturo has identified opportunities in China, Japan, Malaysia, Singapore and Indonesia.
&gt;
&gt;"China has some challenges getting milk out there. **Australian industries currently air freight milk into those regions.** That's relatively expensive, so we're able to challenge that market with a sea freighted offering," he said.