Acquisitions Clicktoo ls Ltd. On September 16, 2014, the Company acquired Clicktools Ltd. ( Clicktools ), a provider of premium, cloud-based survey products and services for businesses. The purchase consideration was $16.4 million , which included $14.8 million paid in cash and $1.6 million as an indemnity holdback payable upon the one year closing anniversary, which remains outstanding as of September 30, 2014. The preliminary purchase price allocation for Clicktools is summarized as follows (in thousands): Fair Value Net assets assumed $ 394 Intangible assets 3,100 Goodwill 12,911 Total purchase price $ 16,405 The excess of purchase consideration over the fair value of net tangible assets assumed and identifiable intangible assets acquired was recorded as goodwill. Goodwill is primarily attributed to the anticipated synergies from the acquisition and expanded market opportunities with respect to the integration of Clicktools' business-to-business survey management platform with the Company s other solutions. The goodwill balance is not deductible for U.S. income tax purposes. Due to the recent closing of the Clicktools acquisition at quarter-end, the initial allocation of the purchase price is pending the completion of various analysis and finalization of estimates. The Company expects to finalize the valuation, including deferred revenue, as soon as practicable, but no later than one-year from the acquisition date. The following table sets forth the components of identifiable intangible assets acquired and their estimated useful lives as of the date of the Clicktools acquisition (in thousands): Fair Value Useful Life Developed technology $ 1,400 5 years Domain names and trademarks 600 3 years Customer relationships 1,100 3 years Total intangible assets subject to amortization $ 3,100 Pro forma results of operations for the Clicktools acquisition have not been presented because the acquisition is not material. LeadRocket, Inc. On February 4, 2014, the Company acquired all of the common stock of LeadRocket, Inc.