this holds true for most things. a small % buys the massive majority (look at mobile gaming chances are most people you know have never spent a cent on them but you also probably know a few people who may have thrown a few dollars then 1 or 2 who have spent a completely insane amount of money)

&amp;#x200B;

alcohol follows the same formula

many people do not drink at all

many more only have a very occasional drink (like a glass of champagne for new years)

the next major grouping can be called social drinkers- people who drink on a regular basis but don't drink 'all that much' (people who go to happy hour after work and enjoy a drink or 2, even people who go out on friday nights and get drunk)

then you have people who average an insane amount of drinks a week and basically never have 0.00 BAC (these would be equivalent to that one person you know who has spent 500 on &lt;generic mobile game that has the image of a guy screaming&gt;