I'm one of the founders of a startup operating in the HR bubble and while so far none of our clients asked, one of our advisors - SV senior position, relatively big startup - suggested we figure out a way to calculate the ROI for using our solutions.I feel that we're not particularly fit to be evaluated in this particular way, because we're more likely a hygiene solution: if you don't do what we help you do, things will stink.Beside this, we're doing behavioural qualification so we don't address orgs that don't have a clear and present need for our solution.But, I don't want to be right, I want to be smart (or at least less stupid) and I can imagine a scenario where this ROI issue could come up, and I wonder how can I navigate it. Thanks in advance!