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!
# 48% increase in leads for a Home Improvement Company
Leads
48%
Website traffic
19%
Conversion rate
168%
Project length
Feb. 2022 – Ongoing
Channels
Search
Display
Remarketing
Discovery
Lead Generation
Remarketing Campaigns
This is a story of how a home improvement company, grappling with high lead acquisition costs, unlocked the full potential of digital channels and revolutionized its marketing landscape.
Through a well-crafted strategy, the company harnessed the power of Facebook and Google Ads, resulting in a 48% increase in leads, a 19% boost in website traffic, and an astounding 168% rise in conversion rates. Read on to discover the innovative tactics, tests, and optimizations that transformed their digital presence and brought about significant cost reductions in this highly competitive industry.
## The Challenge
BJ’s Home Improvement, a company offering various home improvement products and services, was grappling with high lead acquisition costs through in-store promotions. Their digital marketing program only contributed to a meager 3% of total leads. They needed a new marketing strategy to harness the full potential of digital channels, and that’s where Dizzain stepped in.
!!
Key challenges
* Many service lines distributed over many geographies
* Conversion potential of the landing pages
* The performance difference between Facebook and Google Ads
## The Goal
Our mission was to generate leads through the website and digital platforms at a lower cost than in-store leads, focusing on Facebook and Google as the primary channels for targeting the desired audience.
## The Strategy
Navigating the fiercely competitive home improvement space, we knew we faced potentially high CPA (Cost per Acquisition) and impression share struggles. We turned to Facebook campaigns, a more cost-effective alternative to Google Ads, and witnessed a staggering 50-fold increase in leads.
## The Tactics
To optimize the campaign, we performed tests to identify the best-selling propositions, ad creatives, and high-performing ads. We also segmented campaigns by state and experimented with various ad formats and campaign types (look-a-like, remarketing, etc.).
With services spread across 12,880 zip codes, we needed to create ads for each zip code with different services available, adapting to the frequently changing service/zip code availability mix.
Realizing the UX issues on the PPC (Pay-per-Click) landing pages, we revamped them by simplifying the form, adding features and benefits sections, showcasing IME projects, and introducing a review section. These changes boosted conversions and decreased CPL (Cost per Lead) by 22% and the bounce rate by 29%.
## The Performance Boost
The striking difference between Facebook and Google Ads performance led us to focus on Google’s lower-competition campaign types with lower CPA. Concentrating on Discovery and Display remarketing campaigns, we managed to decrease the average cost per lead by three times compared to search campaigns.
Some strategies we implemented to improve performance included:
* Using portfolio bid strategies to set up limit CPC (Cost per Click)
* Testing ads to find the best combinations, boosting CTR (Click-through Rate)
* Turning off Google search partners network due to low performance
* Gathering extensive lists of negative keywords
* Targeting audiences in search campaigns
## Summary
By leveraging Dizzain’s expertise and innovative approach, BJ’s Home Improvement witnessed a marketing revolution.
They experienced an exponential increase in leads generated through digital channels, a decrease in lead acquisition costs, and an overall performance boost.
Conversation rate
They are able to tie together a broad set of capabilities beyond just running a successful PPC program.
We like how thoughtful they are, their focus on data, and their ability to derive actionable insights from that data. Also, they are able to tie together a broad set of capabilities beyond just running a successful PPC program.
Danielle Becker
VP of Business Development
Ready to start a project?
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Sunnyvale + New York Web Design Company
1250 Borregas Avenue,
Sunnyvale, CA 94089
646-781-8591
sales@dizzain.com
# Prellis Biologics
Branding and Headless Website Development for Biotech Company.
March 2024 – June 2024
Main tools
Next.js
Sanity
Headless
WebGL
SEO
## About Prellis
Prellis Biologics, a pioneering biotechnology company based in Berkeley, CA. Prellis Biologics is transitioning from a provider of bioprinted tissue to a biotech research company with proprietary technology for antibody discovery. Their EXIS™ platform and AI-enhanced screening process are at the forefront of therapeutic antibody development.
Prellis Biologics needed a comprehensive rebranding to reflect their transition from on-demand bioprinting of lymph node organoids to research and discovery of antibodies for pharmaceutical drug development.
This shift required a new value proposition, market repositioning, and effective communication of their complex technology. The company also needed a sophisticated website that could attract high-value partnerships while accurately representing their technological capabilities. The website needed to effectively explain their proprietary EXIS™ platform and AI-enhanced screening process to both scientific and non-scientific audiences.
Branding, Website Design, and Headless CMS integration in 3 months? We did it!
## New Branding
We conducted a comprehensive Brand Building Workshops to reposition Prellis Biologics.
This process involved market analysis, development of proto-personas, and definition of brand core elements. We established core values of collaboration, innovation, human-centricity, and transformation. The workshop resulted in a new visual identity, including a new logo, color palette, and typography, as well as a comprehensive brand messaging framework that effectively communicated Prellis’s shift to therapeutics and positioned them as leaders in AI-driven drug discovery.
## Technology Visualization
Our challenge was to transform the complex workings of the EXIS platform into an accessible, visually compelling narrative.
We began by thoroughly understanding the science through multiple sessions with key stakeholders. Starting with black-and-white concept art, we gradually built up a visual language for Prellis’s microscopic world, ensuring scientific accuracy at every step. The final result was a dynamic, engaging visualization that effectively communicated Prellis’s innovative process to both technical and non-technical audiences.
Understanding Science
Static Visualizations
Interactive Animation
## Website
We built a sophisticated website using Sanity CMS, ensuring intuitive administration and easy content management.
The website features a detailed scrollytelling  that guides users through each step of the antibody discovery process.
A key feature of the website is a complex WebGL animation that visually demonstrates how Prellis identifies essential antibodies from human immune diversity. We also incorporated performance optimization techniques such as code splitting, image optimization, and server-side rendering to ensure fast load times and smooth interactions.
## The Result
The new branding and website effectively position Prellis Biologics as a leader in therapeutic antibody discovery.
The project has received positive feedback for its timely execution, clear communication, and exceptional quality of deliverables. The new website has become a cornerstone of client presentations, allowing Prellis to quickly convey the sophistication of their platform even to non-technical audiences, thus attracting high-value partnerships and significantly enhancing user engagement.
I’m very pleased with their team’s ability to accommodate.
Dizzain excelled in both creative design and web development. They translated our complex science into engaging visuals while building a sophisticated, high-performance website. Their expertise in advanced features like WebGL and scrollytelling has significantly elevated our digital presence.
Alex Steiner
VP & Head of Business Development at Prellis Biologics
# No-code Platforms: Exploring Bubble.io for Simplifying Common Development Tasks
By
Pavel Tolstyko
September 24, 2024
5
min read
Author
Developer
As a developer, I love solving challenges and building solutions that make a difference. Keeping up with the latest tech trends helps me to merge creativity with technical skills to deliver great products.
Bubble.io
API
Cypress
## Introduction
As a developer focused primarily on front-end work and WordPress, I had limited experience with no-code platforms before encountering Bubble.io. My introduction to using tools like WP Elementor and Wix piqued my interest in visual programming and the empowerment it offers to non-developers for website creation. However, I remained skeptical about the capabilities of no-code tools for .
When our team needed to build an admin interface while working on an AI automation project for an extensive workers’ compensation law firm – the task that required API integrations, we debated between traditional in-house development and no-code solutions. We decided to give Bubble.io a trial run to assess if it could meet our needs.
Content
* Getting Started with Bubble.io
* Key Benefits and Standout Features
* Overcoming Initial Doubts
* Admin Dashboard Project Results
* The Future of No-Code Development
## Getting Started with Bubble.io
The onboarding process to Bubble.io was straightforward, especially with their . The editor interface is well-designed for visual development, with the ability to toggle between UI building, logic/workflow configuration, and database management in different tabs. For someone with limited no-code and low-code experience like myself, the intuitive drag-and-drop interface and graphical workflow builder made the platform easily accessible.
### Key Benefits and Standout Features
Based on my hands-on experience with Bubble.io, a few key benefits stood out that make it a compelling no-code solution:
* **Extensive learning resources:** Bubble.io offers a library of textual guides, video tutorials, and sample projects. Their site and community channels provide everything you need to become proficient in no-code development.
* **Customization and Visual Programming Software capabilities:** Unlike some no-code tools with rigid constraints, Bubble.io provides advanced options for tailoring the design, interactions, and workflow building in an application. This tool supports the level of uniqueness we wanted for our admin system.
* **API integration:** Seamless API integration is a prominent distinguishing feature. With Bubble.io’s API utilities, connecting our admin dashboard to external systems and data sources was straightforward.
* **Version control:** While built for large multi-developer teams, Bubble.io does incorporate version control for tracking changes and enabling rollbacks. It provides essential oversight for smaller-scale projects.
* **Plugins:** Bubble.io has a  that expands functionality by integrating with specific services. The availability of plugins allows developers to add new features without coding.
* **Shortened development timeframe:** For our use case of creating a tailored admin system, Bubble.io accelerated the process drastically compared to full code development, resulting in significant time savings.
* **Accessibility for web developers:** A crucial advantage of no-code software like Bubble.io is expanding the number of people who can build web applications. With proper training, even non-developers can leverage Bubble.io.
* **Cost:** Relative to hiring additional developers and dragging out timelines, Bubble.io provided substantial value with fair pricing models for different needs.
### Overcoming Initial Doubts
Admittedly, I was skeptical about no-code development platforms like Bubble.io at first. As an experienced developer, handing control over to a visual editor gives me pause. However, Bubble.io’s depth and flexibility rapidly changed my perspective. The multitude of component options and the ability to inject custom code enables advanced customizations. While the no-code platform Bubble.io may not rival pure coding for complex platforms, it empowers rapid development for CRUD-style systems like our admin dashboard project.
For developers like myself who prefer coding, Bubble.io strikes an effective balance. It accelerates and simplifies  for the proper use cases while providing access to code for greater control when required. Ultimately, Bubble.io shattered my doubts by proving itself an invaluable tool for fast-tracking projects that don’t necessitate fully custom code.
## Admin Dashboard Project Results
Ultimately, Bubble.io delivered an admin system that met all our specifications, integrated with required data sources, and provided a polished user interface. The no-code technology enabled us to complete the project on an accelerated timeline compared to traditional full development.
For the primary goal of creating a functional and tailored admin interface without investing heavily in custom backend work, Bubble.io was the perfect solution. By streamlining the admin dashboard build, it empowered our team to allocate more time to the project’s front-end and core user-facing components.
The Bubble.io platform enabled us to iteratively refine the admin system and make ongoing tweaks through the dashboard UI and workflow builder even after launch. If we built a traditional hard-coded backend, those iterative adjustments would have been much more time-consuming.
For Our Project, Bubble.io Delivered:
* Faster timeline to launch
* Tailored UI design and interactions
* Workflow logic configured without coding
* Integration with required data sources
* Ability to rapidly iterate after launch
* Time and budget savings
Based on my experience, I confidently recommend Bubble.io as an optimal choice for building custom admin systems, internal tools, and other web apps that don’t require the full complexity of a hard-coded backend. The time and effort savings Bubble.io provides are substantial.
While hardcore developers may resist no-code solutions, Bubble.io strikes an excellent balance in providing visual programming techniques without taking away coding capabilities when needed. I’m thoroughly impressed with Bubble.io’s power, flexibility, and utility.  to become compelling options for the proper use cases, and Bubble.io leads the pack with an outstanding offering.
## The Future Is Bright for No-Code Platforms
My experience with Bubble.io proved that no-code platforms have tremendous potential for expediting development while enabling extensive customization. As these tools continue maturing, no-code solutions will become viable alternatives to traditional coding for many use cases.
While no code is unlikely to replace programmers soon fully, these technologies allow businesses and developers to accomplish more while reducing costs and overhead. Enabling faster and more accessible web development is an exciting paradigm shift. Bubble.io epitomizes future possibilities, and I’m eager to see how no-code continues revolutionizing creation for the web.
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