Kids must brush their teeth at least 2 times a day; once in the morning and in the night. Colgate kids toothpaste comes with 0% artificial flavours, preservatives, sweetness and colour so you don’t have to worry about exposing your kid to artificial ingredients. It contains age-appropriate fluoride level (supervise to minimize swallowing). This delicious natural strawberry mint flavoured premium toothpaste, specially designed for kids of 3-5 years, turns brushing battles into a breeze. Mom’s often find it difficult to get their little ones to brush their teeth every day, therefore, Colgate Natural toothpaste for kids offers a fun way to ensure they enjoy good oral care habits early on! It protects against cavities and strengthens the enamel of growing permanent teeth so your kid is on the fast track to healthy smiles for life. Developed with the help and expertise of Pediatric dentists, the kid's toothpaste lends a healthy and thoroughly clean. Since the training wheels are off, Colgate helps big kids take charge of their brushing and avoid any hassle for moms.