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## Our team
### Jerry Ji
###### VP of Product Development
With over 20 years of experience, Jerry has held key positions as **Principal Consultant** and **Head of Product Development**, establishing a comprehensive background in both consulting and product development.
Leveraging his **extensive industry expertise** and **exceptional skills in product development**, Jerry has played a pivotal role in **propelling Sophus products** to the forefront of the industry, ensuring their success and market leadership. Under his guidance, advanced software solutions have been instrumental in **successfully bringing innovative products to market**, addressing the diverse needs of clients and solidifying Sophus's position in the industry.
### Byron Song
###### Managing Director – Solutions
Byron is **a seasoned supply chain consultant** with an MSc and PhD in Logistics and Supply Chain Management. Renowned for his expertise in network optimization, production planning, and inventory management, Byron has **a strong proficiency in various supply chain modeling tools** and **holds SAP AG certification**.
His ability to combine a deep understanding of business needs with the application of advanced technical expertise has brought **significant value** to many clients. As a principal consultant at LLamasoft/Coupa, Byron led numerous projects, earning the title of **Star Performer in 2020**.
His **notable work** includes a partnership with a major pharmaceutical company, developing key optimization solutions that streamlined planning for brands with multi-billion-dollar annual turnover.
### Jonathan Nicholas
###### Managing Director – Customer Success
**A highly experienced supply chain strategist**, Jon has over 25 years of working with a wide range of organizations, predominantly covering retailers, manufacturers and FMCG companies.  He worked for LLamasoft for four years, **leading the European Professional Services** and **Customer Success teams**.
Jon has worked on both a global and local basis, through both consultancy and corporate environments.  Adept at understanding customer needs and commercial imperatives, Jon is experienced in **the analysis, design and implementation of global end-to-end supply chains** with particular expertise in translating complex analysis and research into actionable strategic and tactical plans. He is adaptable and agile to work with and influence **C-Suite executives** through to operational colleagues to both deliver and sustain step-change and continuous improvement activities.
### Ruidian Song
###### Chief Scientist
Ruidian earned his Ph.D. in **operations research**. Specializing in **large-scale optimization problems**, he excels in addressing combinatorial optimization challenges, stochastic programming, and optimization algorithm design, particularly in urban logistics. Ruidian has published articles in top logistics and transportation journals, including Transportation Science and Transportation Research Part E: Logistics and Transportation Review.
Previously, he **led the intelligent product line** at SINOTRANS Innovative Technology Co., **overseeing a team of nearly 20 members**. His role included strategic planning and management, covering machine learning algorithms, optimization algorithms, automation, logistics resource digitization, simulation, blockchain, augmented/virtual reality, and autonomous driving technologies. At Sophus, Ruidian is focused on **developing optimization algorithms** and actively contributes to various supply chain optimization projects, spanning network planning, replenishment planning, transportation optimization, inventory optimization, and more.
### Evrim Övünç
###### SVP Sales & Marketing Europe
Evrim has **25 years of experience in the Financial Services**, **Food & Beverage and Software industries** in Turkey, Germany and the USA, where he held various leadership positions in Supply Chain Finance, Planning and Software Sales.
Evrim's focus areas are **Supply Chain Strategy, Planning and Operations and related Consulting Projects**, including software implementations used in Supply Chain Management functions. He has **in-depth experience** in the Food & Beverage, Consumer Goods, Retail and Wholesale industries.
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# Annual Budget Planning
## Challenges
The process requires setting monthly production, logistics, and procurement goals and budgets for the coming year, which are regularly refreshed.
Decisions are often made based on past experiences and high-level assumptions.
Software solutions may be used, but the process is not integrated across functions and does not guarantee end-to-end cost optimization.
The lack of ability to quickly investigate alternative scenarios is also a challenge.
## Sophus Solution

Integrated annual budgeting process, with data integration and process orchestration on the platform, and the ability to explore alternative scenarios.
Ability to handle complex manufacturing environments, including multi-level Bill of Materials and multiple assets with different shift patterns.
Optimal budget plan from an end-to-end cost perspective, balancing capacity, sourcing cost, inventory cost, logistics cost, and customer service level.
Evaluation of various alternatives through what-if scenarios, which enhances supply chain resilience and enables innovative decision-making.
## Benefits
Production variable costs can be reduced by
5-7%
Logistics costs can be reduced by
12-20%
More about the next generation of aftermarket spare parts inventory planning?
# Long-Term Capacity Planning
Global supply chains are undergoing restructuring, and capacity is being heavily impacted. Decisions on future investments must be made with a holistic approach.
There will always be imbalances between supply and demand.
Maintaining the right level of capacity is crucial to maximizing returns on assets, reducing excess inventory, and overall costs, while meeting market demand.
Recommend investments in new capacity, including the return on assets.
Choose the best site based on total supply chain costs, including logistics, suppliers’ networks, and customer locations.
Allocate bottleneck capacity throughout the process, whether by investing in new production lines, adding extra shifts, outsourcing, or expanding internal capacity.
Recommend strategies to handle seasonality, including pre-building during low seasons or partnering with OEMs during high seasons, and analyze the cost and risk impact.
Advise on capacity distribution, either centralizing production for economies of scale or decentralizing for greater flexibility.
Return on assets improvement of
20-25%
Overall cost reduction of
10%
Inventory reduction of
35%