Ph.D. University of Hawaii at Manoa 2016.Includes bibliographical references.In a time of unprecedented change, our current economy is structured to serve a dying past rather than to create a new sustainable future.  Economic activity as we know it has resulted in many of the current social and environmental challenges we face locally and globally. A New Economy is needed that is better structured to create economic stability and prosperity, a more just society, and a regenerative ecology out of the rapid changes of the next century. B Corp is a unified group of businesses claiming to lead a movement for such an economy. This project interviewed 50 B Corp founders from across the U.S. to explore their values, ideas, and beliefs including why and how they created companies that benefit society and the environment, how they articulate the New Economy, and how they view the strengths, weaknesses, and potential political significance of their movement. Comparing the interview insights with a comprehensive literature review results in three overarching goals and seven guiding principles for a New Economy. Economic theory beginning with Adam Smith’s classical economics is explored as an underpinning to the trajectory of the current economy. Modern social movement theory describes how the B Corp movement builds on previous direct action for economic reform, such as the Global Justice Movement, and provides insights into what could make the movement succeed or fail. Finally, Futures Studies methods and generational cohort analysis are engaged to design a useful vision of a stable, prosperous, just, ecological sound future New Economy in 2030 led by an older Millennial generation that have replaced the Baby Boomers in occupying positions of power, leadership, and authority and enacted the recommendations from this research