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# Journal of Marketing
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## Editorial Mission
*Journal of Marketing* (*JM*) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, *JM*has played a significant role in shaping the content and boundaries of the marketing discipline.
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#### Impact factor: 11.5
***AMA Members have access to all Journal of Marketing articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.***
## What's New
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   Scholarly Insight
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  This *Journal of Marketing* study provides managers with resources to launch new tech at the optimal time.
  podcast
  Social movements like Black Lives Matter have prompted brands to increase the use of minority ownership labels (e.g., Black-owned, woman-owned). How do these labels affect consumer behavior during service failures? 🎧
   SCholarly insight
  This *Journal of Marketing* study highlights the effectiveness of an AI–human hybrid approach in marketing research. LLMs with human oversight are valuable collaborators across different stages of qualitative and quantitative research.
## For Authors
### Editorial Leadership
### Submit a Paper
### Editorial Policies
## Marketing Insights from AMA Fellows
   Article
  Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
## *Journal of Marketing* Research-Driven Apps
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  Research-Driven App
  This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
  This tool provides an interactive visualization of market structure among brands.
  This tool measures the unexpectedness of syntax to improve marketing communications.
  This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
## Additional Resources
#### For Marketers
#### For Scholars
#### Special Issues
#### Explore the Journal
#### Connect
* Get *JM* updates on X (Twitter): 
DEI Commitment
*Journal of Marketing* is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. *JM*‘s  thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
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