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Nov 22, 2021
# Home Instead and Amazon Business Deliver Joy to Older Adults this Holiday Season
The holiday season is here, signaling the return of the beloved  program, created by Home Instead to provide gifts and essential items to older adults who are often overlooked this time of year. Now in its 18th year, the longstanding program has become a seasonal staple for many local communities.
Due in large part to a first-of-its-kind collaboration with Amazon Business, the program received record-setting participation in 2020, delivering more than 130,000 gifts to 80,000 seniors across the U.S. and Canada.
Home Instead will once again team up with Amazon Business to enable a contactless gift-giving option to spread holiday cheer to seniors who may otherwise not have the opportunity to celebrate. Through Amazon Business’ customized Wish Lists, participants can purchase gifts requested by seniors in communities across the country. The gift will then be shipped with a personal message directly to the senior or local Home Instead office, where it will be safely delivered to the recipient.
*Be a Santa to a Senior* trees and wreaths will also be on display in select markets to provide opportunities for individuals to purchase gifts for seniors in their area.
“While many of us are able to safely celebrate the holidays this year, a large number of older adults may still be feeling lonely,” said Jeff Huber, CEO at Home Instead. “The *Be a Santa to a Senior* program delivers gifts, but more importantly, reminds older adults that someone is thinking of them. With the safety of recipients, volunteers and staff in mind, there are many ways to participate this year.”
“We are honored to make a positive impact on the lives of older adults across the country through our participation in the *Be a Santa to a Senior* program for a second year,” said Bill Kopitke, head of healthcare for Amazon Business. “We hope we can build on last year’s success by making it easier to deliver holiday cheer across the nation with the Home Instead team.”
Since launching the program nearly two decades ago, *Be a Santa to a Senior* has helped provide more than 2 million gifts to over 750,000 seniors in North America with the help of upwards of 65,000 volunteers.
By purchasing a gift or writing a letter, anyone can help reduce feelings of isolation during the holiday season. For more information about *Be a Santa to a Senior*, or to send a gift to a senior in your area, visit .
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Aug 06, 2021
# Honor Acquires Home Instead to Transform Care Experience for Caregivers and Older Adults
*Together, Honor and Home Instead are uniquely positioned to empower the caregiving workforce and increase innovation to revolutionize care for the growing aging population*
Honor Technology, Inc. has acquired Home Instead, Inc., effective Aug. 6. The acquisition brings together the largest, highest-touch home care network and the leading home care technology and operations platform to transform the professional caregiver and client experience and revolutionize care for older adults. The combined organization represents more than $2.1 billion in home care services revenue and affirms itself as the largest player in the projected $500 billion home care industry. Financial terms of the acquisition were not disclosed.
Honor’s technology and operations platform, paired with Home Instead’s leading global network, training leadership and relationship-based care, will serve as a foundation for a dramatic increase in innovation to benefit caregivers and clients through expanded offerings.
“For the past 27 years, Home Instead has demonstrated a powerful combination of leadership, passion, and innovation — elevating the standard of care globally and becoming the respected industry leader,” said Seth Sternberg, co-founder and CEO of Honor. “This is an incredibly exciting moment as we bring together the preeminent global home care brand and network with the best technology and operations platform to provide an even more amazing caregiver and client experience. Never before in the history of the world has a company had this much reach or this much investment in technology to solve caring for aging adults, their loved ones and those who care for them.”
To drive innovation, Honor will substantially increase its investment in research and development through engineering and technology. Honor and Home Instead also plan to extend their advocacy and social purpose initiatives. The combination will empower professional caregivers and enable millions more older adults across the globe to receive the support they need now and in the future.
“These two organizations share one passion: transforming the care experience for older adults around the world,” said Jeff Huber, CEO of Home Instead. “For years, our commitment has been to create the world we want to grow older in. This transaction adds fuel to that commitment. Combining the strengths of these companies moves our passion from aspirational vision to inevitable impact.”
Honor Technology, Inc. is a private company. Investors include Andreessen Horowitz, Baillie Gifford, fund advised by T. Rowe Price Associates, Inc., Rock Springs, Prosus Ventures, Thrive Capital, and 8VC.
“Nobody has been able to figure out how we deliver high-quality care at scale, until now,” said Marc Andreessen, cofounder, general partner at the venture capital firm Andreessen Horowitz and Honor Board of Directors member. “This acquisition fundamentally transforms the senior care space, flipping it from analog to digital. Technology will drive operational efficiency and personalization at scale, which is the only way to meet the skyrocketing needs of the baby-boom generation. If we increase our capacity to care, the next generation – and those after – will reap the benefits as well.”
The Home Instead network will operate under the Home Instead name as a subsidiary of Honor. The Honor Care Network will continue under the Honor name. Seth Sternberg will continue in his role as CEO of Honor. Jeff Huber will report to Sternberg and continue to lead Home Instead as CEO, maintaining the brand that people have come to know and trust along with the high-quality care delivered to millions of older adults and their families.
Together, Honor and Home Instead will focus on further professionalizing the role of the caregiver and use technology as a foundation to strengthen the relationship between caregiver and client. This innovation will require additional engineering and development resources, which Honor and Home Instead are currently looking to fill.
“The pandemic turned a simmering back-burner issue into an urgent, global human crisis for older adults. It’s a simple truth: The way the world cares for older adults must evolve,” Huber said. “The hospital of the future is the living room. And that future will be fueled by a vibrant, respected workforce delivering care with skill and compassion.”
There is a severe shortage of professional caregivers across the globe, as outlined in the 2021 report . As a result of this combination, Honor and Home Instead will continually enhance training opportunities for caregivers. Honor’s easy-to-use interactive app gives caregivers access to consistent hours and allows them to participate more in the process, which improves their overall satisfaction.
“Our primary focus is treating caregivers with respect and providing them with the tools they need to succeed. We call it Care for Care Pros,” Sternberg said. “We know that if we care for our caregivers, they'll in turn provide even better care for our parents.”
“Senior care should always be a personal, high-touch experience,” Huber said. “Technology will make that experience *more* personal and *more* high-touch.”
Guggenheim Securities, LLC served as financial advisor, and Lathrop GPM LLP served as legal counsel to Home Instead. SVB Leerink acted as financial advisor, and Fenwick & West LLP served as legal counsel to Honor.