The Ultra Beard Hold is a revolutionary beard setter from the house of Singh Styled. This stronghold beard gel has been specially formulated for Singhs and Beardsmen who love a firm hold for their beard and mustache. The textures and thickness of the hair and beard are different and no one knows this better than the Singh Styled team, who have been crafting beard care products for Sikhs and Beardsmen across the globe. This particular beard gel has been designed based on feedback from men who wear their beards with pride and love styling it with a firm hold. The hold of this Ultra Beard Hold Beard Setter lasts for up to 18 hours and provides a far greater hold compared to any other hair or beard styling product in the market, including other gels and waxes.We at Singh Styled take pride in our beards because they are part of our culture, which is why the beard setter is free from industrial gums, resins, and alcohol. Therefore, the Ultra Beard Hold gives your beard the desired stronghold without being harsh on the beard and its follicles. The result: No white flakes, a significant reduction in beard breakage, easily washable.