I think some of the people here who don’t see the potential in this product don’t understand one simple thing. 

If BK, White Castle, and Carl’s Jr. are serving these burgers, they’ve broken out of the home market and are mainstream. 

You can argue that it’s plants or doesn’t replace a nice juicy burger. Food is going to plant based diets over the next generation or two. It’s inevitable. It’s cheaper to grow a renewable source than house and maintain cattle over the long term. Yes you’ll have markers where Beyond doesn’t make sense, but consumers want to buy it so they must be doing something right.

Edit: To add more evidence that people in theUS are leaning to a more plant diet, just look at milk alternatives and how many options there are. Dairy consumption is down. [Plenty of articles point this out that theres a stockpile of cheese due to over production of dairy and not enough buyers.](http://fortune.com/2019/01/09/cheese-surplus-us-cheddar-2019/)