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## Welcome to EF Senior Care
### We are senior living industry consultants, operators, owners & innovators.
### Putting *care* first in everything we do.
**Welcome to EF**
We are senior living industry consultants, operators, owners & innovators.
Putting *care* first in everything we do.
Home2023-07-21T13:59:36-04:00
# The EF Senior Care Family of Companies
## We support the senior living industry through a portfolio of leading companies. Whatever your needs, we can help.
The premier senior living consulting company in the Commonwealth of Massachusetts, EF & Associates provides administrative, clinical, back office and financial services including permanent and interim staffing, infection control and crisis management services.
EF SLM provides management services and turnkey operations under long-term leases or interim engagements for Skilled Nursing, Assisted Living, Memory Care, Independent Living and Rest Home facilities.
EF Ally is an innovative, web-based software system that provides administrators, owners and department heads with tools to deliver high-quality, compliant care in their facilities.
With our network of partners and investors, we acquire and invest in senior living facilities. If you’re looking to sell to a local team that shares your values and commitment to care, please contact us.
## We’re here to deliver care, strengthen teams & build partnerships.
If you’d like to get in touch or stay in touch, please reach out.
Call (617) 702-2644
# **Get in Touch**
#### (617) 702-2644
#### 15 Richard’s Road Plymouth, MA 02360
# **Stay in Touch**
# **Our Companies**
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# Serving the Senior Living Industry
© 2025 EF, LLC
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# EF News
### Press Release 1/24/25
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EF Senior Care is proud to announce that Co-Founder Matt Muratore was recently appointed to the Commonwealth’s Assisted Living Residences Commission.
His appointment, by House Minority Leader Bradley Jones, Jr., reflects Matt’s experience and knowledge from a 30+ year career in the senior living industry.
On December 31, 2024, Matt completed his fifth term as the State Representative for Plymouth’s First District. This appointment reflects Matt’s continued commitment to improving access to care and outcomes for the aged, infirm and indigent across the Commonwealth, and to strengthening the financial foundation for those facilities and professionals who provide this invaluable care.
### News Article 12/13/24
A Massachusetts-based owner/operator that’s looking to grow its holdings in New England just added a new managed community to its portfolio. EF Senior Care is now operating an assisted living community in Massachusetts that is owned by a sole operator reaching retirement. Built in 1989, the community features 47 units. Also, in March, the company began managing two skilled nursing facilities near Worcester, Massachusetts totaling 215 beds. For the eight months EF has been the manager, the average monthly NOI has already increased almost $50,000 net of its management fee, and EF will continue to improve the facilities.
EF Senior Care has made two other acquisitions since its founding in 2018. First, in November 2021, it acquired The Terraces Orleans from a family operator. The facility is 55 years old, features 52 skilled nursing and independent living beds on Cape Cod, Massachusetts, and was underperforming at the time of the sale. So far, EF has invested around $3.8 million to renovate the property and has increased NOI by 450% on a revenue increase of 24% compared to pre-COVID results.
The facility was originally slated for divestment in 2019, but that previous sales process was unsuccessful. Ultimately, EF came in and purchased the community, securing financing through a local bank and raising equity from private investors. Blueprint handled the transaction. Today, the building is full and is 100% private pay (one of only a handful of private pay SNFs in MA) with little agency staffing.
### News Article 12/10/24
Heading into 2025, EF Senior Care continues to seek opportunities for expansion after acquiring nursing homes in the last two years, signaling a positive trend for smaller-sized outfits in the sector, especially those looking to leverage their consulting experience.
The Massachusetts-based provider, which started out solely as a consulting firm before purchasing two skilled nursing facilities to operate in the state, has been able to grow its footprint despite facing staffing and other challenges, its CEO Michael Nickolaus told Skilled Nursing News.
### News Article 11/22/24
Massachusetts-based EF Senior Care, for one, has graduated 11 AITs in four years, with a focus on both clinical and financial management. EF Senior Care started out as a consulting company and has placed these administrators in their own building or in client buildings, said CEO Michael Nickolaus. He views it as investing in the industry, since EF Senior Care owns just two nursing homes in Massachusetts.
### News Article 5/27/24
Operators say the average acuity of senior living residents has risen since the start of the pandemic. In 2024, there are some companies meeting resident needs and fulfilling growth strategies by catering to them specifically.
The strategies being put in place vary from operator to operator. For example, Kansas City, Missouri-based Tutera Senior Living builds in areas within its portfolio of 54 senior living communities for the residents who require services that fall between assisted living and skilled nursing.
### News Article 12/4/23
EF Senior Care of Plymouth has completed its purchase of Sunny Acres Nursing and Rehabilitation Center  in Chelmsford.
Sunny Acres is a 95-bed skilled nursing and assisted living memory care facility providing long-term skilled care, short-term rehabilitation services, and specialized accommodations for individuals with memory-related challenges, including Alzheimer’s.
Sunny Acres has been locally owned since 1948.
### News Article 4/10/23
### Skilled Nursing News
Eisenstein Flaherty Senior Care came on the scene as an operator in November 2021 with a unique business model and room to grow – the team saw a 20% increase in its consulting business between 2021 and 2022, Founder and President Patrick Flaherty told Skilled Nursing News.
EF’s three-pronged business model adds a software platform and facility ownership, along with consulting.
Coupled with an increased demand on the consulting end, Flaherty said the team has had to grow on the clinical and operational side as well, back office services that look to ensure revenue, especially with the Minimum Data Set (MDS) process…
### Letter to the Community 11/4/22
One year ago this week, we had the honor of purchasing The Terraces Orleans, a 52-bed Skilled Nursing and Independent Living Facility in Orleans, MA, from the Meade family that lovingly ran this special community for decades following the death of its founder, Peter Meade.
At that time, we committed to being good stewards of The Terraces, and we believe that we’ve honored that promise.
A big part of continuing the legacy of The Terraces was restoring the physical building with an eye toward increasing the safety and comfort of our residents and staff. This multi-million dollar effort includes replacing the roof in its entirety and completely replacing the balconies, which will allow us to fully activate this special, 3-season space which lends its name to “The Terraces,” and a host of other projects to improve safety and…
### News Article 10/18/22
Patrick Flaherty, co-founder of EF Senior Care, has been named a 2022 Future Leader by Skilled Nursing News.
To become a Future Leader, an individual is nominated by their peers. The candidate must be a high-performing employee who is 40-years-old or younger, a passionate worker who knows how to put vision into action, and an advocate for seniors and the committed professionals who ensure their well-being.
Flaherty sat down with Skilled Nursing News to talk about his career trajectory and what the future holds for skilled nursing, including the need for greater innovation to rise above a “crisis of resources.”
### News Article 9/15/22
Actively looking to grow as an operator, EF Senior Care is using its consulting roots to more quickly diagnose problems prior to acquiring facilities, while developing its own software platform to better address turnover among administrators.
In its unique business model, EF looks at potential properties through the lens of a consulting firm in order to figure out why, in some cases, a property is distressed and fix the issues once they own it. Or, decide the issues are fundamental and they decide against acquisition.
“In the last month, we’ve got negotiations on two buildings that to the outside look equally distressed. One was a hard no, while with the other one, we’re deeply engaged in…
### Press Release 8/18/2022
Eisenstein Flaherty (EF, LLC) is proud to announce that Aging Media Network, the publisher of the national trade magazine “Skilled Nursing News”, has selected our Co-Founder, Patrick Flaherty, as one of 2022’s Future Leaders…
### Press Release 6/15/2022
Running a Skilled Nursing Facility is a daunting task that can keep you awake at night. There’s too much to do, not enough time to do it in, and too few people to help. How do you even prioritize what deserves your attention? One high impact area that definitely merits your attention is…
### Company Update 6/2/2022
We’re excited to be exhibiting at the LeadingAge MA Annual Expo next Tuesday, June 7th, in Norwood, MA. It will be great to be with friends and colleagues in person and share our challenges and accomplishments over the last 2+ years. We invite you to stop by EF’s booth (#14) inside the General Session room on the right…
### Company Update 4/27/2022
It’s been way too long since we’ve been able to see most of you in person. We’re so excited about returning to live events that there will be 5 members of the EF Team at the MSCA Conference in Worcester next Tuesday. We know it will be a busy day with great programming and lots of friends to catch up with, but if you have a chance to stop by the Eisenstein Flaherty booth (#35), we’d love to see you and hear how you’ve been…
### Press Release 4/4/2022
At the heart of EF Senior Care’s success is the caliber of the people we hire. We recruit experts in Clinical, Operational, Business Office, Financial and Marketing functions who have decades of expertise supporting Skilled Nursing, Assisted Living, Memory Care and Independent Living Facilities across the Commonwealth of Massachusetts. Creating an environment where top talent wants to work is essential to the growth of EF. In fact, across the Senior Care industry today, being an “Employer of Choice” has become a business requirement…
### Industry Survey Results 3/30/2022
As of March 1, 2022, MA DPH requires all eligible staff at nursing homes, assisted living facilities, and rest homes to be vaccinated and boosted. We released a survey two weeks ago to see what impact this vaccination requirement has had on senior living facility staffing in Massachusetts…
### News Article 1/20/2022
### Press Release 11/4/2021
EF and its investors are pleased to announce the purchase of The Terraces, a 52-bed Skilled Nursing and Independent Living Facility in Orleans, MA. We acquired the facility from a local family that has owned and operated the facility for over 50 years…
### Company Update 11/3/2021
Thank you to The American College of Health Care Administrators (ACHCA) MA for hosting EF at Gillette Stadium last week!  We had a great time connecting with old friends and meeting new colleagues.
The conference was our public launch for EF Ally…
### Press Release 10/15/2021
**PLYMOUTH, MA.** (October 15, 2021) – The Eisenstein Flaherty Team is excited to announce a new brand, a new website, and a new organizational structure that better aligns with the expanded scope of services we deliver in support of senior living facilities across the Commonwealth of Massachusetts.
The new “EF” leaf represents the growth of our company and the renaissance of the senior living industry as we emerge together from taking on the challenges of COVID…
# Contact Us
Contact Us2021-10-22T11:04:39-04:00
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Resources2023-03-23T16:06:52-04:00
### Resource Library
Our resource library allows you access to our team’s podcasts, videos, and webinars whenever convenient for you.
### Kelly Marcimo – EF VP of Sales and Marketing – Building a Successful Senior Care Sales Team Podcast
### Founding Partner Bob Eisenstein on the Frank and Mary On Nantucket Show
### EF Webinar – Avoiding the Top Financial Tags
### Mathew Muratore and Patrick Flaherty – All About Long-Term Senior Care Radio Show