I really like Fresh and Easy. I've actually come to dread any time I need to go into a Safeway, Basha's, or Fry's. They're too big! I live alone, I spend most evenings cooking my own meals, and I am on a budget. Fresh and Easy is just right for me. And on the plus side, over the past two years F&E has really grown in the right ways.

They carry more varieties of fresh produce now. (I used to get upset that I couldn't buy leeks at F&E. I can now.) They have more specialty food items. (I cook a lot of vegan, Indian, Thai, and Mexican food. Used to need to make two grocery trips, but no longer.) Unlike some of the other reviewers, I really like their prepared foods. I mean, no prepared food will ever be as good as my own cooking, but if I'm in a hurry, it's good!

They also have really great coupons. The weekly mailer has a $3 off $30 coupon at the least. I recently got a $5 off $25. And they now have the F&E Friends card which, on the simplest level, gives you money back for the money you spend. Sure, it's not a whole lot, but I'll take what I can get!

The employees are always helpful, and have become much better baggers than in years past. (I'm picky about how my groceries are arranged inside of my reusable bags!)

Needless to say, Fresh and Easy has won me over, and unless I learn that they use the tears of kittens to shine the floors (or something equally extreme), I'll continue to go back for my groceries.