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# Link Building Services
### Free Site Evaluation
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### Link Building Gives Your Site the Boost It Needs to Help Your Rankings Soar
!!Author: 
Updated on 06/05/2024
If you’ve covered all your bases when it comes to content, technical enhancements, and local optimization, what your website might be missing is a link building strategy that gives your domain the competitive edge it needs to move up above your competitors in SERPs (search engine results pages).
### Our Guide to Link Building
What to learn more about the  for your business? If so, review the answers to some of our most commonly asked questions to gain a better understanding of how to achieve your company’s predetermined goals and more.
**FAQ Table of Contents**
But first, we’re going to talk about our approach and what is included in our services.
> “I cannot recommend Sixth City Digital Marketing highly enough! Their expertise in optimizing our digital presence is unparalleled. From the moment we engaged with their team, it was clear that they were committed to understanding our business objectives and tailoring their strategies to meet our specific needs. Their holistic approach, knowledgeable team, and transparent communication have transformed our online strategy. If you’re serious about digital success, choose Sixth City.”
> – Kelley Kaezyk, Steel Force Packaging
## Our Link Building Approach
Here at Sixth City Marketing, we take link building seriously and understand that is an important pillar to the foundation of our SEO campaigns. Here are the steps we take when strategizing your custom link building strategy
### Research
* **Backlink overview** – Before we start, we do a thorough examination of your current backlinks across various tools such as Moz, Ahrefs, and Google Search Console.
* **Keyword analysis** – Knowing what terms you want to rank for the most is a key part of our link building strategy as it helps us narrow in on identifying key opportunities.
* **Competitor research** – Taking a look at the backlinks of the competitors who currently rank above you helps give us a benchmark of goals to hit for your backlink profile.
### Branding
* **Unlinked mentions** – Oftentimes, we identify easy-win link opportunities by diligently searching for your brand online and seeing where you have been mentioned but not properly given attribution with a backlink.
* **Broken backlinks** – If you have changed your URL structure or deleted pages, it can lead to having broken backlinks. We can use a variety of tools to identify these links and reach out on your behalf to regain the link.
### Digital PR
* **HARO-like reporter requests** – There are a handful of journalists who are looking for quotes from business owners in a variety of verticals. We utilize platforms like HARO (Help A Reporter Out) that allow us to see questions journalists need answers to and can answer them on your behalf to help you get more links.
### Manual Outreach
* **Email outreach** – For certain types of content on your website, such as blog posts and infographics, we will research what relevant opportunities online we can manually reach out to in order to help you get more links to specific pieces of content. Some of these sites include niche blogs, higher education resources, and local businesses.
### Content Creation
* **Strategic article creation** – Given your unique offering and location, we can craft unique content for your blog that targets high-search volume terms and ranks well, which in turn can help you accumulate backlinks organically.
### Directories
* **Local directories** –  Also known as citation listings, we can create profiles on local directories that contain your NAP (name, address, and phone number) alongside a link to your site.
* **Niche directories**– There are also handfuls of national directories that cater to specific industries that we can create listings on to help your company gain exposure.
### What Is Link Building?
 that involves different approaches to have other websites link to yours. The more backlinks you acquire, the more authority and trust your domain gains in the eyes of search engines. So as your backlink profile grows stronger from high-quality, relevant sources, you can expect to reap the rewards in your rankings.
### Why Do I Need Link Building?
Link building is incredibly important to include in your SEO strategy, as it is just another way to build your company’s credibility and organic presence online. When doing so, you’ll receive numerous advantages for your business, such as the following:
* Opportunities to gain traction in your local community
* Chances to expand your personal and professional network
* An increase in referral traffic from outside businesses
* Possibilities to build your brand and showcase your company’s expertise
### Does Link Building Really Work?
Of course we think so, and we have the facts to back up these claims. With that in mind, check out  to learn more about just how effective link building is:
* According to SEO experts, inbound links are the  when determining a ranking for a website
* Approximately  say that link building is an integral part of their SEO strategy
* The average website owner is known to build around 
*  still say that nofollow links have a positive impact on rankings
* Link builders that utilize social media typically  than those who choose not to
### What Is Domain Authority and Why Does It Matter?
Developed by Moz,  is vanity metric that is produced based on the value of your website based on what other links are linking to your domain. With scores ranging from 0 to 100, DAs that are higher numerically are, theoretically, more likely to be at the top of search results
When looking to increase the DA of your site, focusing on your business’s SEO health is key. More specifically, this includes accumulating both the quality and quantity of external links to your site.
### What’s the Difference Between Follow and Nofollow Links?
Knowing the difference between these two types of links should be an essential part of your link building plan of action. Follow, or “dofollow,” backlinks possess equity needed to boost your potential to rank higher in SERPs. On the other hand, nofollow links do not have any equity, as the nofollow tag tells Google’s algorithm to not value this link. Though these links may not produce authority, they still do that the potential to increase referral traffic to your site, which typically is a factor when determining a company’s SEO goals.
If you want to see whether your links are dofollow or nofollow, know that Google Chrome has an extensional called  so you can easily determine the types of links you’re receiving throughout your link building efforts.
### How Can I See What Backlinks I Have and New Ones I Gain?
There are several platforms your business can utilize when tracking the new links you receive and the current standing of your existing links. That’s why our team wants to do our part in providing you with some of the top suggestions for tracking your own inbound links. Just some of these recommendations include:
### Is Internal Linking Part of the Link Building Process?
Absolutely! Unlike off-page SEO link building practices,  that involves linking various pages of your website to each other to further build SEO equity. This can include linking blogs, location pages, services pages, and more.
If you’re looking to find pages to link to on your company’s site, know that there are plenty of ways to do so. Just some of our recommendations include utilizing the  (which is a free tool!) to see what pages may benefit from more internal links. Additionally, manually checking the ranking of your pages can help identify these opportunities as well.
## Get to Know Our Agency
Since 2010, we’ve helped brands from California to Florida, and many places in-between, reach their online marketing goals through our custom SEO, PPC, and design approach.
Our in-house team of writers, designers, strategists, and account managers all work together to collaborate to help our clients flourish by obtaining more:
* Form submissions
* Phone calls
* Purchases
* Live chats
And as a full-service firm, we’ve had the pleasure of working with a wide range of brands that specialize in:
> “We have been working with Sixth City for many years. John and his team are professional and resourceful. Always quick to respond to questions or requests regarding our website.”
> – PJ Eisenloeffel, Valco Valley Tool & Die
## Contact Our Team Today
Want to learn more about our link building offering? Talk to our sales rep using the LiveChat box below, fill out the form at the top of this page, or utilize our  to get in touch.
## Our Partners & Awards
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