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# Impressia Bank
## Where Women Bank.
## Client: Impressia Bank
A bank built for women in business, by women in business.
* marketing consulting
* graphic design
* copywriting
* brand strategy
* digital ads
* email marketing
* social media support
* data dashboard
### Invites and Events
We designed various invites for Impressia events and created social graphics as well as event follow-up emails.
We helped develop the tagline for Impressia Bank and developed the branding to support it.
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## Print Advertising
Impressia needed to reach women in business and we developed mailers to reach certain industries.
## Social Media Support
With the pace of life online, it can be hard to keep up with timely social media content. We helped the social media team stay on top of it with high-quality, on-brand social graphics. We also created a dashboard for the IB team to track social media growth, email marketing success and website analytics.
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## We would love to talk to you about bank marketing, branding, social media…or anything you want to talk about!
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# Children & Family Advocacy Center
## Branding to unite two organizations under one purpose
## Client: Children & Family Advocacy Center
After merging their operations to better serve their community, the Children’s Advocacy Center of Benton County and Restoration Village needed a new, shared identity. We helped them find their voice as the Children & Family Advocacy Center with visual branding and web presence.
* Branding
* web design
### Brand Development
To get the new and improved organization off on the right foot, we created distinctive visual guidelines for their branding. This recognizable style can be used across all their marketing and communications into the future.
## Logo
The Children & Family Advocacy Center’s new logo needed to reflect their new shared and expanded mission: supporting the needs of children and the needs of their families, too. We collaborated with their leaders to create an approachable and easy-to-read logo that does just that.
## Website
Functionality was super important for their website: donors, volunteers and the families they support needed to easily navigate it. We created a simple and sleek site for them that incorporates their new visual branding.
# Single Parent Scholarship Fund of NWA
## Uniting Two Organizations for a Good Cause
## Client: Single Parent Scholarship Fund of NWA
In 2021, the Single Parent Scholarship Fund of Northwest Arkansas merged with its sister organization. They needed some guidance to navigate the complexities of this process as two well-established organizations came together into one. Along with this in-depth brand consulting, we created a new visual style and built a new website for the launch of the new, united org.
* Marketing Consulting
### Brand
After their mission and vision refresh, we created a new visual brand to match. The result is detailed in a comprehensive branding and communication guide for all stakeholders to reference day-to-day.
TTG created a new logo for SPSFNWA with visual markers that suggest the core values of the organization: inspiration, empowerment, family, encouragement and trust. We provided multiple versions for all use cases in the new colors and clean aesthetic that follow the new visual branding.
We completely rebuilt their website with the new visual branding, including new imagery and copy.
## Print
We updated all print collateral – stationery, business cards, thank-you cards – with the new visual branding and logo.
## Grand Savings Bank
### Establishing a Brand Where ‘Life is Grand’
## Client: Grand Savings Bank
Grand Savings Bank is a full-service community bank serving the Northwest Arkansas and Eastern Oklahoma areas. In 2017, we started our partnership with Grand Savings Bank to take their marketing up a notch. Together we have built their brand awareness and customer communications to a grand level in keeping with their name.
* campaign development
* social media management
* ad buying and placement
### Brand Guide
We developed a cohesive guide that defined GSB’s visual and copy style across all their channels.
## Meet Grandy
**We all know it: talking about banking can be dry.** GSB wanted to bring a dash of fun into their marketing.
We developed a special character named Grandy to bring some lightness into the mix. Grandy celebrates holidays and even makes celebrity appearances at GSB events.
## Your Inbox Just Got Grander
Communicating consistently with existing customers is key to building a strong banking community.
We integrated our visual style and copy tone into all email communications and established key messages for each touchpoint of a customer’s journey.
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## Life Is Grand Podcast
With GSB’s leaders, we developed the Life is Grand podcast. We created the logo and assist with both content and production.
This channel is a different way for customers to engage with GSB while expanding their financial knowledge, to boot.
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# Citizens Bank of Edmond
## Spreading the Word in the Community
## Client: Citizens Bank of Edmond
Citizens Bank of Edmond prides itself on its many programs that engage the Edmond and Oklahoma City communities. From October 2021 to August 2022, we collaborated with CBE on many projects to get the word about these community initiatives and expand its brand visibility.
### Brochure
We created this branded brochure for CBE to use at events. It contained detailed information about the loan process for small businesses in both Spanish and English language versions.
## Email
We helped CBE kick their emails up a notch with campaign strategy for their monthly emails and branded design. Together we keyed into more relevant content and ultimately reached an average of 49.2% open rate.
## Presentations
To keep CBE’s visual branding consistent, we created a slick, adaptable presentation deck for staff to use at speaking engagements.
## Blog
We helped CBE launch their blog by collaborating to develop relevant content. Our Twiggs Group copywriter created their first 20 blog posts, giving CBE a solid foundation to build on.
## Social
Social media channels are more than an informational touchpoint for customers but also a way to have fun! We love to have fun with our banks and created these gif stickers to build approachable brand awareness.
# Countryside Assisted Living
## Updating a Community Mainstay
## Client: Countryside Assisted Living
Countryside Assisted living is a long-time family-owned network of facilities. After undergoing a renovation and with a new location in the works, they needed a little marketing refresh to go along with the new look of the facilities.
* Marketing consulting
* Web design
### Logo
We gave their logo a touch-up, keeping it similar to maintain brand recognition but giving it a more modern look.
To help market their new facility, we created multiple print sales pieces and a branded folder for prospective clients to take home.
## Brochure
We created a comprehensive yet scannable brochure to detail all the facility’s options and help answer any questions.
## Signage
With a new logo design came new signage: we designed and delivered the assets to update the signage across both the Countryside locations.
* Countryside’s website had not been updated in over ten years. We brought them up to date and helped them communicate the full slate of what makes Countryside an excellent place to live, including new content detailing their staff, rooms and other features of the facilities.
# Reject The Hustle
## Celebrating Saying ‘No’
## Client: Reject the Hustle
A personal passion project of Allyson Twiggs Dyer, Reject the Hustle is a media platform, a community, and a movement. Through RTH, Allyson advocates for a healthy work-life balance and educates others on how saying “no” can leave room for an abundant “yes.” And of course, The Twiggs Group helped her get it off the ground.
### Website
The Reject the Hustle website is an opportunity for TTG to have some fun. Our team refreshes it regularly to reflect changing trends, but it always visually aligns with the project’s key message through color and playful energy.
We design, write and deliver a monthly email to the Reject the Hustle subscribers. Each comes straight from the heart with timely reflections by Allyson and related resources to share.
A perfect example of our goals for all our clients, the Instagram content for Reject the Hustle is consistent and consistently on-brand. And we love spreading a little joy while we’re at it!
# Vine Ripe Solutions
## Helping an Entrepreneur Sow Seeds for Growth
## Client: Vine Ripe Solutions
Jessica Kivett is a gardening coach (yes, you read that right!) helping folks develop their own edible gardens. Well, we helped her nurture and grow her business through strong visual branding and website design.
* Logo development
* branding
Jessica wanted a logo that communicated her passion immediately. Together we developed the Vine Ripe logo with a clean logotype and fun illustration.
## Brand
Building on the new logo, we created multiple versatile iterations for Jessica to use should the need arise.
We collaborated with Jessica to build a website platform based on her unique needs and vision for her business.