+ 
  + 
 Menu
* (847) 780-7193
Search
 Search
# How to Setup & Use Microsoft Clarity
## What is Microsoft Clarity
Microsoft Clarity is positioned as a free tool that allows users to setup heatmaps and user recordings for their websites, but this tool has so more tools and data points to benefit a marketer, web developer or anyone who is interested in learning more about their  and how they can improve their experience.
## How to Setup Microsoft Clarity
To setup Microsoft Clarity you can  or you can access the account through your Bing Webmaster Account.  Once you are at the main page you can chose to login with either a Microsoft Account, Google Account or Facebook Account.  This tool is free to setup, but it will require adding a code snippet to the website.  If you are currently using  you can add the code via a custom HTML tag.  Depending on what website platform you are using you may have other methods to add this code and Microsoft Clarity includes installation instructions for many of the main Content Management Systems in the “settings” area of their tool.  If you ever need to grab the tracking code again in the future, you may also find it under settings.
!
## What Tools are Included with Microsoft Clarity?
The two main tools you will be using to make data driven decisions about how your users are interacting with your web pages are the heatmaps and user records.  Recordings allows you to watch actual recordings of your users navigating through your website.  There are also extensive filter options in case you want to analyze only certain pages, actions or devices which is helpful if you are trying to identify a potential friction point based on previous observations you may have made via your Google Analytics such as high bounce or exit rates.  In regards to the heatmaps, these are snapshots of your website with an overlay of your choice to view either scroll depth or click engagement for a specific page.  This can be extremely helpful information if you are trying to determine page layout changes that may be needed.  Some of our favorite data points though are what you can view on the dashboard such as rage clicks, dead clicks, excessive scrolling and quick backs.  These data points in conjunction with the heatmaps and user recordings can be incredibly powerful information to identify friction points that may be preventing your users from completing their user journey to conversion.
## How is Microsoft Clarity Helpful?
This tool gives you additional data points beyond what you can gather in a tool like Google Analytics and helps fill in the gaps of where opportunities are to improve the website experience.  That improved experience not only helps improve engagement and conversion rates, but it also benefits your Search Engine Optimization strategy since user experience is important to search engine algorithms.  There are of course, other tools on the market that help gather this data, but this is a great free tool to get you started and although there are some draw backs like the ability to delete specific data that is gathered overall we recommend this tool to anyone on a limited budget who is focused on improving their website.  Need help with your digital strategy?   for a free consultation.
## Stay Up to Date
Get information on the latest in Digital Marketing and Strategic Studies
Email
Sign Up
#### 
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.Cookie SettingsAccept AllManage consent
Close
#### Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
| Cookie | Duration | Description |
| --- | --- | --- |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| viewed\_cookie\_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
# Construction Marketing & Website Strategy
## The Challenge​
Craiger Custom Design is a custom carpentry builder located in McHenry County, IL, they have been building custom pergolas, decks, gazebos and custom homescapes for homeowners and businesses throughout the Chicagoland area for many years. With hardly any marketing efforts, and the need to promote their business through digital channels they turned to Point of Action Marketing. To achieve this, Point of Action Marketing completed a thorough  audit that led to the redesign of the logo as well as sales and marketing materials.
## The Strategy
Point of Action provided Craiger Custom Design with an exceptional branding strategy to both honor their history and look towards the future. Through their creation of the new look and feel, Point of Action ensured that it was properly implemented across all digital and print platforms. On top of this, a website revamp was performed to mark the progression of the company while they began planning for upcoming conferences utilizing the newly created printed material. As such, Craiger Custom Design could present themselves with more consistency and definition across all media outlets.
#### Rebranding Marketing Strategy
Rebuilding a Brand
### Rebranding Strategy
With little effort and dollars being spent on their current marketing budget there was a question that was asked, Do we need to rebrand our business? After diligent research and sentimental analysis Point of Action and Craiger Custom Design came to a decision to keep the current company name but to overhaul all graphics and messaging associated with the brand name. A clearer more concise company logo was designed and implemented for the website, sales and marketing materials.
### Logo Creation
With the current logo no clearly identifying who or what Craiger Custom Design is or does was a hurdle that needed to be cleared. Point of Action marketing redesigned the logo with this in mind. The new logo features iconography for easy identification of who Craiger Custom Design is. The font and color scheme were selected due to their easy readability and the nails signify strength and stability.
### Print Design
Print design is a crucial part of any company’s marketing strategy. As a company that relies heavily on referrals, Craiger Custom Design needed to make sure their print materials were up-to-date and reflected their brand identity. Point of Action Marketing stepped in and designed new business cards, fliers and sales materials that incorporated Craiger Custom Design’s new color palette and logo. Thanks to Point of Action Marketing, Craiger Custom Design is now more visible than ever before.
### Website Development
 had wanted greater control and visibility from their website, so it was exciting for them to see the results we achieved. By moving their existing design to a new WordPress installation and adding new content, meta data and optimization, they now have a website that is full of features they can modify easily on their own. Our work has given them back their control and moved them into the digital world more effectively than ever.
## More Success Stories
## Additional Crystal Lake Marketing Case Studies
### Shopping Center Case Study
### Asian Restaurant Case Study
### Pizza Place Case Study
#### Start Your Free Consultation!
## We would love to learn more about your business and design a digital marketing strategy to fit your needs and budget. Let’s have a conversation.