A Vancouver-based not-for-profit organization is reaching a turning point. After five years of operation, it is committed to generate social benefits while becoming financially selfsustaining for the long term. It wants to expand operations beyond its base, beyond Canada. This strategic analysis explores how to transform the not-for-profit organization currently dependent on sponsorship into one that generates sufficient revenue to develop new programs. The organization’s mission, internal resources, capabilities and current strategy as well as the relevant not-for-profit sector are reviewed in detail to assess its long-term viability. This report outlines and evaluates strategic alternatives to derive a recommended strategy. This analysis recommends that a strategic plan solely focused on sustainability be pursued over the next five years. Strengthening the charity’s brand and transitioning it from dependency on sponsorships to charging fees for all services will achieve this goal. Furthermore enlisting volunteers and hiring part-time staff with relevant expertise to support specific activities will enable the organization to achieve its desired impact on social well being