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# EXPERIENTIAL IS EVERYTHING
* !New + NextThe XP Guide: January 2025
* !New + Next128 Billion Reasons to Go Big in Experiential in 2025
* !Deep DiveWe Are Living in the Anti-Social Century: Experiential Is the AntidoteThe year is 2025, the same year a fictional Theodore Twombly fell for his virtual assistant in Spike Jonze’s sci-fi romance “Her.” While technology connects the world more than ever, we (like Twombly) have never been more disconnected. “Americans are spending less time with…
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* !New + Next9 Predictions on the (Near) Future of Live Experiences
## Must Reads
* !Pro to ProThe Best Experiential Moments of 2024
* !Ideas + InspoGet Inspired: Immersive XP Around the Globe
* !Deep DiveAI and the Risk of MediocrityAhhh, the two letters on the tip of everyone’s tongue and already sparking talk of plateauing: AI (either Artificial Intelligence or Apple Intelligence, depending on who’s on the call). In our world, it’s opened up entirely new frontiers in experiential, allowing us to dream…
* !New + NextHow Experiential is Taking Over the Singles SceneMillennials and Gen Z are collectively over endless swiping on dating apps. Ghosting, superficial connections and the pressure to spark a connection through carefully curated bios have led to a new form of burnout — dating app fatigue. Seventeen years after Zoosk, the first…
* !Pro to ProMy Roundabout Road to a Career in ExperientialAs back-to-school season finds us again, it’s the perfect time to reflect on the winding paths that led those of us in the experiential industry to where we are today. Some of today’s top leaders discovered their experiential talents in the back of theaters,…
* !Deep DiveRevolutionizing the Game: The Intuit Dome’s Cutting-Edge Fan ExperienceThe LA Clippers’ new arena, The Intuit Dome, is well on its way to completely redefining the guest experience — XP pros, take note. While the Clippers may have never won an NBA Championship or even appeared in the finals (and now Paul George…
* !Pro to ProHow 3 Experiential Worldbuilders Create 3D StorytellingNo one can build a world of their own quite like children can. They’ll dress up as astronauts, using colanders for helmets and backpacks for space suits, while encountering aliens (stuffed animals) and collecting samples (rocks and leaves) from the “moon.” Or they’ll hold…
* !Ideas + InspoThe 4 Keys to Future-Proofing Experiential TrendsExperiential doesn’t happen overnight. It takes months — sometimes years — to brainstorm, plan (and rework, reconfigure, adapt, pivot…) and execute events and experiences. Not to mention the people and money required to make the outcome unbelievable. With big budgets and even bigger expectations,…
* !Pro to ProNetflix House and the Future of Fan EngagementIt’s not every day that experiential news stops us in our tracks. But a couple of weeks ago, we were struck by a big Netflix announcement: The streaming giant will open its first two massive entertainment complexes, called Netflix Houses, in 2025. These venues…
* !New + NextImmersive Experiences Take Center Stage on (and Off) BroadwayNew York City’s theater scene is in the midst of a revolution. And, like any good social disruption, it’s because the conditions are ripe for change. Last month, The Broadway League released end-of-season statistics for the 2023-2024 season, which began on May 22, 2023,…
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