Our commitments
* [Managing harmful content
  How does YouTube manage harmful content?
* [Standing up to hate
  How does YouTube protect the community from hate and harassment?
* [Fighting misinformation
  How does YouTube combat misinformation?
* [Curbing extremist content
  How does YouTube prevent radicalization?
* [Supporting political integrity
  How does YouTube support civic engagement and election integrity?
* [Partnering with Researchers
  How does YouTube partner with researchers?
* [Preventing bias
  What does YouTube do to prevent bias?
* [Our Youth Principles
  How are Youth Principles core to Youtube’s product and policy work for children and teenagers?
* [Fostering youth safety
  How does YouTube help keep kids and teens protected on the platform?
* [Protecting user data
  How does YouTube maintain user privacy?
* [Safeguarding copyright
  How does YouTube protect copyrighted content?
* [Sharing revenue
  How does YouTube make money?
* [Promoting digital wellbeing
  How does YouTube support users’ digital wellbeing?
* [Responsible AI
  How does YouTube responsibly approach Generative AI?
Product features
* [YouTube Search
  How our search tool can help you find content you'll love
* [Recommended videos
  How we recommend content we think you'll want to watch
* [News and information
  How we provide context for your search results and videos
* [Health information
  How we provide context for health queries
* [Monetization for Creators
  How Creators earn money on YouTube
* [YouTube Live
  How you can reach your community in real time with Live and Premieres
User settings
* [Privacy controls
  How we protect your information and what you can do to control your privacy
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Rules and policies
* [Policies overview
  How our rules and policies help keep our platform safe
* [Community Guidelines
  How we define what we do and don’t allow on YouTube
* [Copyright
  How we help Creators responsibly manage their content
* [Monetization policies
  How Creators can monetize their content as part of the YouTube Partner Program
* [Legal removals
  How we approach content that violates local law
Progress and impact
* [Progress on managing harmful content
  How we're enforcing our policies on harmful content by the numbers
* [Our impact
  How creative entrepreneurs are transforming their lives and communities
Resources
* [Brand resources
  Access brand resources such as our YouTube logo, color palettes, and permissions form
YouTube's
 Impact
# Creating opportunity, creating businesses, creating jobs.
**Creators are reaching global audiences, hiring teams and building businesses on YouTube.**
They’re the building blocks of the creator economy and they’re making a real impact in the US.
Find out more about YouTube creators’ economic, societal and cultural impact in the US by downloading YouTube’s 2022 Impact Report by Oxford Economics.
!
## 90%
90% of creators who earn money from YouTube agree that they want to use the influence they discovered on YouTube to make a positive impact on society.
## YouTube’s Impact in the US
Earning an income through YouTube helps creators to build businesses, hire staff and have a meaningful impact on the US economy.
### $35B+
YouTube’s creative ecosystem contributed over $35 billion to US GDP in 2022.
### 390K+
YouTube’s creative ecosystem supported more than 390,000 full-time equivalent jobs in the US.
### 83%
83% of SMBs with a YouTube channel agree that YouTube played a role in helping them grow their customer base by reaching new audiences.
Learn more about the survey methodology in the Impact Report.
## 430K+
In the US, more than 430,000 creators and partners receive income linked to their YouTube presence.
# How creators earn money from YouTube
Creators have many ways to earn money on YouTube, from a share of revenues earned from **Ads** and **YouTube Premium** subscriptions to **Channel Memberships, ticket sales** and even **Shopping**.
Dr. Tracey Marks is one of the many creators who has grown her business with the help of revenue she’s earned on YouTube. She started her YouTube channel by creating videos that open up conversations about mental health. Now, alongside both longform videos and Shorts, she sells e-books and branded merchandise via Shopping on the YouTube platform.
Fans of creators can also help add to a creator’s channel revenue. Fan funding features like Super Chat, Super Stickers and Super Thanks allow fans to reward their favorite creators for the content they love.
## Multiple ways to monetize
### From YouTube
Ads
YouTube Premium
### Fan funding
Channel Memberships
Super Chat
Super Stickers
Super Thanks
### Other ways to earn
Shopping
Ticket sales
Funds to support specific groups of creators
YouTube BrandConnect to facilitate branded content campaigns
**YouTube has been a game changer for us** because it generates huge interest in our business which turns into sales.
- Steve Andrianos, Syracuse, NY
# Powering the US economy by growing business
**YouTube is an open platform that gives creators the tools to earn an income, launch a career and build a business.**
Since launching their YouTube channel, third generation candy maker, Steve Andrianos and his wife Terry, have seen their family-operated business grow and evolve. They now receive orders from across the US and overseas, they’ve hired additional staff and reopened their brick and mortar Hercules Candy store - originally started decades ago by Steve’s grandfather.
83%
Opportunity for all
83% of creators who earn money from YouTube agree that YouTube provides an opportunity to create content and earn money that they wouldn’t get from traditional media.
78%
Business growth
78% of SMBs who use YouTube agree that YouTube is essential to their business growth.
**We give parents a tool to proudly and joyfully share** their culture and help their kids be bilingual.
- Susie Jaramillo, Los Angeles, CA
# Giving diverse voices a stage
**YouTube is a place where diverse voices can find a platform and grow an audience.**
Proud Latina mom, Susie Jaramillo started the Canticos YouTube channel to fill a gap in the market for bilingual children’s learning and entertainment. Canticos has grown to 420,000 subscribers, attracted global audiences from all backgrounds and is enjoyed by children, parents and educators alike.
YouTube’s universal access means more opportunity for people to turn their passions, hobbies and even their cultures into businesses like Canticos.
76%
Diverse Content
76% of users agree that YouTube is home to diverse content
and perspectives.
81%
Promoting Diverse Voices
81% of users agree that with
YouTube they can hear from diverse communities and/or cultures from around the world.
I am always grateful when I see children learning and families enjoying Gracie's Corner.
- Dr. Javoris Hollingsworth, Houston, TX
# A world of learning and information
**On YouTube, there’s a whole world of learning and information available for people of all ages.**
Both kids and their parents are benefiting from universal access to quality kids’ learning and entertainment. YouTube is also a useful tool for teachers. And it’s not just kids learning, adults have opportunities to learn technical skills, professional skills and skills to grow hobbies and interests.
After spotting a lack of diversity in kids programming, Dr. Javoris Hollingsworth and his wife Dr. Arlene Gordon-Hollingsworth created Gracie’s Corner. Featuring a diverse cast of animated characters and voiced by daughter, Graceyn, Gracie’s Corner aims to be both educational and entertaining.
The Hollingsworth’s channel has grown to over 1.5 million subscribers around the world and they’ve even begun dubbing their content in other languages.
92%
Accessible Information
92% of users report using YouTube to gather information and knowledge.
85%
Quality content
85% of parents who use YouTube agree that YouTube (or YouTube Kids for children under 13) provides quality content for their children’s learning and/or entertainment.
## United States of YouTube
Meet the creators in your state who are making an impact with YouTube.
#
###
## Impact stories
In communities across the US, successful small businesses are being built on YouTube.
Meet some of the people behind these businesses.
### Trenton and Heath
Inspiring a new generation of cobblers.
### Made with Lau
Preserving his family heritage, one classic Chinese dish at a time.
### Kukuwa Fitness
Inspiring generations through African dance and fitness.
### Chris Bossio
From a local barber shop to a global brand.
### His and Her Money
Overcoming their own financial struggles to help others.
### Millenial Farmer
6th generation family farmer turned powerful spokesperson for the farming industry.
### Mimi G Style
From homeless teen mom to successful self-taught entrepreneur.
### Rainbow Loom
Once a time-starved engineer, now a devoted dad and global phenomenon.
### 101Rabbits
Blazing a trail for the young generation.
### April Wilkerson
Building possibilities for the next generation.
### Dr Mattu
On a mission to help people around the world struggling with mental health.
### See Jane Drill
Breaking through barriers to renovate and educate.
### Supaman
Uplifting the indigenous community through music that heals.
## More to learn, more to explore
Stay up to date with the latest blogs, podcasts and information about YouTube’s impact on the creator economy.
A QUOTE FROM OUR SVP
### Neal Mohan
It's truly inspiring to see the impact of the YouTube creator community. Creators are building businesses, creating jobs, and fostering community by sharing their passions and talents with the world.
Podcast
### The Upload: The Rise of the Creator Economy
In this podcast produced in partnership with National Public Media, find out how creators behind rising and established YouTube channels have turned their passions into full-time careers.
Blog post
### The creator economy – where passions become businesses
In the latest 2022 U.S. YouTube Impact Report, we highlight key findings and showcase individual creator stories.
## Get the Impact Report from Oxford Economics
Learn more from Oxford Economics about the impact YouTube made in 2022 - available for download.
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# Video in unexpected ways.
# Shape the future of self-expression.
# Work at YouTube.
## Help us make the world more informed.
With over one billion views each day, and over 300 hours of video uploaded every minute.
## Help us make the world more connected.
With 95% of the global internet population watching worldwide in 76 different languages.
## Help us make the world more creative.
With over 17,000 videos filmed by creators at YouTube Spaces across the world.
## Help us make the world more entertained.
With more 18 to 49-year-old viewers than any cable TV network—on mobile alone.
First fact
Second fact
Third fact
Fourth fact
### Give the world a voice
It’s an idea that comes to life through the millions of videos uploaded each day. And it all begins with brilliant people like you. At YouTube, we work together to give everyone the power to share their story, explore what they love, and connect with one another in the process.
### Set the stage
Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun—together.
> “It just really humbles you working on a product that reaches so many and has the potential to reach so many new people for the first time.”
>
> Sarah, Product Manager
Play quote audio
### Find your team
Engineering
Product and Design
Business and Operations
Trust and Safety
### Join our team
Based in San Bruno, CA, YouTube has offices across the world.
At YouTube, a Google company, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. YouTube is proud to be an equal opportunity workplace and is an affirmative action employer.
More
[Culture and Trends Report
# Global Culture and Trends Report 2024
Emergence of the Digital Franchise
## Featured
* [Culture and Trends Report
  !
  # Culture and Trends Report 2024: Fandom
* [Data
  # Jess No Limit is the first creator in South East Asia to reach 50M subscribers.
  # > 528M
  In 2024, the Club Shay Shay podcast has received more than 528 million views, more than 83 million of which came from the one Katt Williams episode.
  # In 2024, annual views of videos related to WNBA reached all time high
* [Data Visualization
  # Retrogaming: the community keeping classic games alive
  # The Speedrunning community’s 50 most uploaded games
* [Explainer
  # 100 Billion Views: A Closer Look at "Mario"
  # > 25B
  There have been over 25 billion views of videos related to Amazing Digital Circus, excluding the series' episodes.
  # ROSÉ & Bruno Mars' official music video for "APT." reached over 100M views in under a week.
## 
* [Record
  # All-Time Most Subscribed Official Artist Channel
  # All-Time Top 24 Hour Music Debuts
  # All-Time Most Viewed Music Videos
  # All-Time Fastest Music Videos to One Billion Views
[Washington Post
## How a toilet-themed YouTube series became the biggest thing online
Ready for your next story? Get in touch with the YouTube PR & Culture and Trends teams to find the stats and info you're looking for.
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