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# Marketing Integrations
 »  » Marketing Integrations
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# Web Design
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# Our Work
 » Our Work
## Why Our Clients Choose to Work With Us
Clients choose to work with Launch Brigade because of our innovative approach to solving modern digital challenges. We offer a comprehensive suite of services, including strategy, creative design, development, optimization, automation, and maintenance, tailored to keep clients relevant in a rapidly evolving digital landscape. Our expertise in blending cutting-edge technology with innovative design ensures that content reaches the right audience effectively. Moreover, our commitment to integrity, transparency, and community support sets us apart, making them a trusted partner for businesses seeking to enhance their digital presence.
Discover the transformative success stories of businesses we’ve partnered with by viewing our case studies below.
## 
### Boom Supersonic
Boom Supersonic is pioneering the future of commercial aviation with its development of supersonic aircraft designed to make air travel significantly faster than current commercial planes. They aim to halve flight times across the globe, making the world more accessible while maintaining a focus on sustainability with their commitment to carbon-neutral flight operations.
## Our Work
* All
* Aerospace
* Destination Marketing
* Ecommerce
* Food & Beverage
* Technology
“Working with the Launch Brigade team has been great! Chris and his staff are really approachable, but more importantly super knowledgable about what it takes to build websites that are not only pretty but actually serve a business purpose.
In every circumstance, the team tries to find a solution that really makes sense to their clients. What really struck me is their integrity and how transparent they are when doing business. You can tell they really want to help their community, and they do so by offering great web development services.
I’m really glad I chose to work with Launch Brigade instead of another web design agency. Chris and his team definitely feel like friends to me – professional and web savvy friends who are there to get the job done.”
— Gabby C.
### Some of Our Clients Include:
#### 3CEnergy
#### Capitol Village
#### Deep Fence
#### EKM Metering
#### European Cabinets
#### Lacework
#### The Buttery
#### Outstanding In The Field
#### Owl Cam
#### Parayoga
#### Visit Santa Cruz
#### Santa Cruz Community Health
#### Solar Electric Supply
#### Applied Marine Sciences
#### Little Belgians
#### Mastery Studio
#### NGINX
#### PCT Systems
#### US Grant
## Ready to Start a Project?
We’d love to help you create something amazing! Share your project details below and we will contact you to schedule a consultation.
Name(Required)
First
Last
Company Title Email(Required)
Phone(Required)How do you prefer to be contacted?(Required)EmailPhoneHow did you hear about us?(Required)ReferralSearch EngineOther WebsiteTell Us About Your Project:(Required)What is your budget for this project?(Required)Less than $25k$25k - $50k$50k - $100k$100k +I don't know
# Outstanding in the Field
Bringing the **Table to the Farm** for an Unforgettable Experience
 »  » Outstanding in the Field
Outstanding in the Field travels the United States, hosting beautifully designed outdoor dining experiences. Working with the best local culinary talent, they’ve mastered the idea of “farm-to-table” by actually bringing the table to the farm.
Outstanding in the Field needed a site that brought the beauty and majesty of their fine dining experience to the web.
They also needed to rebuild their online ticketing system, which was having trouble keeping up as the business grew.
## Adventure Awaits
The final design showcased Outstanding in the Field’s unique sense of location, camaraderie, and generosity. And under the hood, the new ticketing system allowed them to sell thousands of tickets in a single day.
"As a destination marketing organization, it’s critical to have superior SEO and an easy-to-edit website. This is where Launch Brigade came to our rescue. Their website development team migrated our previous design and content into a new web platform and content management system, as well as enabled a non-technical editing experience for publishing our new content moving forward.
We know we can count on Launch Brigade's technical expertise and ability to solve complex problems, as they continued to build custom integrations from our web platform into our new niche customer relationship management system. It’s been an impressive three years working with them and their continued web hosting management and maintenance."
— Daryl Zape, Online Marketing Director at Visit Santa Cruz County
# Boom Supersonic
 »  » Boom Supersonic
## Building a Supersonic Website
Strategic Brand Advisory firm Perch Partners was looking for a development partner to build Boom Supersonic’s new website. Perch partnered with Launch Brigade on the project, and our teams worked together to build and launch a website which reflected Boom’s exacting standards.
Perch’s design team delivered a modern detailed design and style guide in Figma, which Launch Brigade implemented in a near pixel-perfect website.
## A Leap Towards Agility, Scalability, and Security for Surging Web Traffic
The original website was built on the React Javascript framework. While it reflected the brand elements, and content changes had to be added by a dedicated full stack developer. As the company ascended through its growth journey, the website audience was evolving to include new stakeholders. Boom needed a website which was editable by non-technical staff.
The website had to provide an intuitive backend which allowed their marketing team to act with agility, and a dynamic front end which supported and rendered the team’s modern and dynamic design aesthetic. The website receives a lot of unpredictable traffic and needs to be fast, scalable, and secure.
## Our Solution
WordPress was selected as the platform which would best support the client’s needs and support future growth. This included the ability to reuse functional design patterns, add rich interactive features, and support the marketing technology stack.
Leveraging WordPress’s emerging Gutenberg theme editor, Launch Brigade built a custom theme with advanced Gutenberg “Blocks”. These custom blocks enable staff to easily add rich content in an intuitive interface, rendering the content tightly on the front end across multiple devices and screen sizes.
The website was built with Google’s Core Web Vitals in mind, using optimization techniques to ensure the best experience on a graphic heavy website. The website was load tested to ensure both the website and the hosting service could deliver a performant experience with record numbers of visitors. As a technology company, Boom required stringent security, Launch Brigade worked with Boom’s CISO (Chief Information Security Officer) and team to establish realistic security standards for the site, and WordPress was hardened with Enterprise Grade security.
## ROI/KPIs
### Page Speed Score
## 1.3M
hits/minute
### Load Testing
## 10
(Pass)
### OWASP Top Ten
# Bicycle Blue Book
The definitive bike valuation platform and marketplace.
 »  » Bicycle Blue Book
## Building an ecommerce site for the biggest used bike retailer.
BicycleBlueBook became the trusted source for determining a used bicycle’s value. It was time for their web presence to help them break into the $2 billion used bicycle market.
BicycleBlueBook built a free tool to evaluate the price of used bicycles, and that tool had gained massive traction. They quickly became the go-to source for used bicycle specs and data.
But as of 2016, BicycleBlueBook hadn’t built the infrastructure to facilitate the resale of used bikes.
With a rapidly expanding network of dealer partnerships, it was time for BicycleBlueBook to significantly expand its online presence and functionality, supporting its dealers and its own growth.
### Solutions Provided
* Content strategy
* Visual identity and branding
* UX & UI design
* Web design sprints
* Usability testing
* Rapid prototyping
* Web development
## Discovery
#### The opportunity for new efficiency was huge
BicycleBlueBook was purchasing bikes from their trade-in partners — local bike shops — then reconditioning them and selling the bikes online.
Using their own time to resell on someone else’s platform, and paying the fees for those platforms, was eating up BicycleBlueBook’s margins.
While BicycleBlueBook would still purchase and resell used bikes from their trade-in partners, people would also to be able to sell bikes peer-to-peer. In exchange for providing users with a streamlined, purpose-built peer-to-peer environment, BicycleBlueBook would charge a small commission.
BicycleBlueBook planned to offer multiple value-adds for their users, like subsidized cheaper shipping. But in order to be a truly fantastic value, their marketplace would need to significantly improve the listing experience.
Our solution needed to be easier, otherwise people would resort to old but familiar standbys, such as eBay and Craigslist.
#### The “I’ll Handle It” Seller
“I can sell the bike myself. Just guide me on the price and make selling it easy.”
#### The “You Do It” Seller
“I’m curious about the price. Tell me how much it’s worth and let me know where I can trade it in to have someone else worry about reselling.”
#### The “We’ll Sell It” Bike Shop
“We can take trade-in bicycles, and we’ll post them ourselves on BicycleBlueBook’s new online marketplace.”
#### The “BicycleBlueBook Can Sell It” Bike Shop
“We’ll take trade-in bicycles, but then we’ll ship it to BicycleBlueBook’s and let them post it on their new online marketplace.”
#### The Online Buyer
“I’d love to buy a used bike. I want plenty of information about bikes and prices from a trustworthy source, and plenty of bikes to choose from. Without me, the whole marketplace will fall apart.”
## All-new infrastructure
There are multiple turnkey e-commerce solutions, and some of them are pretty good. A simple subscription with one of them will allow any business to get started selling to customers.
But where are are the turnkey solutions that will allow you to easily setup a multi-tenant ecommerce site? A market where people can sell to one another?
There are a small number of options, and none of them were going to deliver the level of use-case specificity and listing ease we needed.
So Launch Brigade would build the peer-to-peer marketplace from the ground up.
## Design
After putting together our notes and holding collaborative meetings with the BicycleBlueBook team, we outlined a creative brief and identified the color palette, logo, and type families to be used.
At the same time, we went to work on a set of low-resolution wireframes, demonstrating how the final page layouts might look. Going through an iterative process, ensuring that all the stakeholders were happy, different features started to materialize and an intuitive workflow emerged.
It was time for high-resolution comps created in Photoshop and Sketch. As we explored more screens in higher definition, the vision for the website as a whole came together.
With an intuitive peer-to-peer experience mapped out for all of our sellers and buyers, we turned our high-resolution comps into a set of interactive prototypes using InVision to further refine the UI design.
At this point, we had fully designed templates ready to handover to our partner stakeholders and guide our own developers.
So we turned our attention outside of the website itself, to the other points of user interaction that required careful design thinking, such as the structure of emails and notifications bouncing between buyers and sellers in our peer-to-peer marketplace.
## Development
Interbike International Expo, the cycling industry’s biggest trade show, was approaching fast, and BicycleBlueBook was gearing up to make an impression. So we split the project across different internal micro-teams for development and got to work.
Launch Brigade would build the entirely new marketplace portion of the site, handing off our designs to a partner who would re-skin the existing parts of the site, with both teams collaborating on quality assurance across the board.
For the marketplace, our back-end developers started with preliminary architecture, putting together the database, determining its structure and building out our data models. Then we configured a software framework around this initial data.
Our back-end developers also examined the logic layer for the shopping experience. Sorting and displaying bikes in the way the a customer specified, skimming and navigating through a grid of bicycle thumbnails, mousing over those thumbnails to get quick information, and clicking through for more detailed information all had to be accounted for and modeled.
Additional aspects included shopping cart functionality and purchasing functionality, including management of shipping costs and options. There also integrations with PayPal, our payment processor.
At the same time, our front end team worked in HTML5, CSS, Angular, and the Twig templating language to turn our comps and prototypes into fully functional pages.
## ROI Statistics
BicycleBlueBook remains the leader in its space, and better positioned than ever to move forward at the head of the pack.
BicycleBlueBook’s site fields over half a million hits per month.
Users can create a listing, search through well organized listings, buy bikes, and use a single sign-on system across the entire site (even though the main site and the marketplace were built on two different platforms).
Users who want to sell their bike peer-to-peer through BicycleBlueBook are able to purchase shipping for less than if they went straight to FedEx or UPS.
The new site supports more than 750 trade-in partners nation wide, and it also increased PR attention, allowing BicycleBlueBook to attract even more bicycle shops into their network.
%
### tracked ROI Metric
# Visit Santa Cruz
Destination Marketing Organization
 »  » Visit Santa Cruz
## **From Stagnation to Innovation: Elevating Santa Cruz’s Digital Presence**
Responsible for driving tourism, Visit Santa Cruz was struggling to be agile with their content publishing and marketing efforts. Stuck on a dysfunctional website platform, content creation was a slow and painful process. Features which were common on other websites required costly customization from their developer.
Launch Brigade was tasked with a design and content migration to the WordPress Content Management System (CMS). The new website leveraged modern solutions which streamlined the ability to manage memberships, publish events, and generate partner landing pages through a custom integration with their Customer Relationship Management (CRM) system.
When launched, the website maintained its search engine rankings through hundreds of rich blog posts, landing pages, and dynamic content. The site was fast, featured well organized content, and is easy to navigate including a rich search and filtering system. With ongoing refinements our partnership has continued to deliver value to member organizations.
* Website Redesign
* Improved Navigation
* Content Management System
* Digital Marketing
* SEO Optimization