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  + 
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      * [Website Design Methodology:
         The Steps of Bringing Your Ideas To Life
      * [Website Design
         Pricing And Marketing Programs
    - [Information Architecture:
      The Structure of Your Website
      * 
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       Creating A Compelling Experience
# Labeling & Wireframes
 »  » Labeling & Wireframes
## Labeling the content areas and creating wireframes
*After creating the navigation outline, we will notice that some of the items can be labeled in a more logical and intuitive way.  This step consists of browsing through navigation scheme and labeling content areas in a way that will clearly say what they consist of.*
Ideally, we will research the target audience and find out what they expect to find when they click on a certain navigation button.  We will keep the labels very short – up to three words.  Besides being short, they also need to be straightforward and to match the overall tone of the website.  For example, if we named one content area ‘recent updates’, we can’t put that on the website as it can mean anything – updates about company, products, new files, etc.  What we want to do is rename that category to ‘news and events’, for example, and the reader will have a clearer picture what it’s about.
After we’re done with labeling, we will move on to creating wireframes.  But what is a ?  Basically, it is a sketch of a web page we will create after we are finished with navigation outline.  We will draw the web page how we wanted, placing all the elements on their places.  This is the step where we decide where we want our  to be, where we want to place tools, navigation, main content, etc.
Wireframe really helps in picturing what the finished website will look like, and it enables us to make any additional changes that we might need.  Creating wireframes means not ending up in a situation where we put all the elements on one side of the page and leave the other one empty, thus creating a non-proportional page that doesn’t look professional.
We’re almost done with creating the website and your next step should be .
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# Our Content Marketing Agency Gets You Customers!
 »  » Our Content Marketing Agency Gets You Customers!
## *Content marketing services* encompass many aspects that seem bewildering. A reliable content marketing agency can guide you through the pros and cons of reaching your target audience
### What Is A Content Marketing Agency?
Creating informative and engaging content will bring visitors to your website and keep them there for longer. Providing real value in the form of  also means they will keep coming back or will subscribe to your newsletters, content announcements, and so forth. Engaging content will also result in your content being shared on social media, gaining you more views and potential new customers. When creating content, the most important thing is, will someone want to read it?
Spending money, time, and other resources to develop engaging content is always a worthwhile effort as long as you engage your target audience. You firstly need to determine who that is, and what they are interested in and then create content that will be of use to them. This is something that can be outsourced to people who write the type of content you need.
!
If the main aim of your  is finding customers, you will need to develop the structural components as well as the content to get the desired result. The information architecture of your site needs to reflect its prime purpose. For example, if a potential customer is looking for a doctor, they are more likely to want to know the history and background of the person such as their education, technical training, track record, and other unique qualifications. For something like a store selling stationery, customers are more likely to be interested in reviews on the products, return policies, and pricing.
Each content marketing strategy is different. Your content should deliver information that your customer would be looking for.
###
### Content Marketing As Strategy
Remember that online  qualifies as marketing and should offer the same value to your customers as would a visit to the store. Your site should be able to answer the questions the customer would usually ask of in-store personnel. Having answers readily available and easy to find is the key to an effective online presence and website viability. Use a reliable  to give your customers what they came to your website for and use it to convert the visit to sales down the line.
### OUR CONTENT MARKETING AGENCY GETS YOU CUSTOMERS!
### What Do Content Marketing Agencies Do?
When customers are able to get relevant information that is concise and easy to find, they are more likely to engage with your site. This will help improve your site visits and build your brand. Effective content marketing strategies also help improve customer loyalty. Give them what they want and they will keep coming back! Providing information is key. Sharing knowledge with your audience will result in significant traffic improvement to your site. We can assist with content marketing that adds value to your website, encouraging engagement from your target audience.
Our aim is to tailor content to your brand and your audience so that you get added value from your website. Our company has a group of experienced, dedicated content marketers. Clients such as Oracle Homes, , and Becker Electric can attest to the quality and effectiveness of our content.
 us so we can discuss a content package that will take your website to the next level when it comes to traffic and engagement
# Visual design
 »  » Visual design
*There are two main categories of visual design you should consider – web design and visual content.  Each of them is very important for the website to function properly.  Don’t think of them just as nifty addition, think of them as necessity!*
Creating any part of visual design on your own can be pretty challenging.  Everything else you can find a way to do, and you can even master  but the truth is – some people just don’t have what it takes. And that’s perfectly fine.  Somebody is talented for running business, somebody is talented for singing, and somebody is talented for design.
So before you devote your time to learning the tools and realize few years later that you still haven’t created a website, hire a professional.  Honestly, if there is one advice regarding  and visual content creation, it is to hire a professional and get it done fast.
That being said, there are still some things you can do on your own.  You can find free images (or buy some) to use as part of the website visual content.  You can make sure images send the message you want them to send.  They should be in tone with the rest of your website, so you need to figure out if you need complete professionalism or is a healthy dose of humor allowed.  You can make sure images are quality.  Also, don’t put too much of them – you don’t want clutter on the website, and it’s easy to get carried away.  If the image doesn’t bring additional value to the content, don’t include it.  Ok, maybe include it if it has a value on its own.  But don’t overdo It.
Visual design is one of our expertise areas, so you can always  for help!