#### Table of Contents
## The Pros & Cons of Popular Website Builders For Your Business
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# **1. Wix**
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Wix is used in popularity due to promises of a free website and easy for people who are not web designers to manage. (50% of my past clients were disgruntled Wix users.)
💸*Price: $0 – $39/mo*
## PROS
* Beginner Friendly
* A Quick Band-Aid Solution
* Template Library
## CONS
* Very Slow.
* Unintuitive Design
* Not very SEO Friendly
* Not Responsive.
* Due to it being marketed towards beginners, it lacks functionalities.
* Generic-Looking
* Restrictive App Marketplace.
* Sometimes it may not load. (It Depends)
**Recommended for:** People who just NEED a website right now and can’t afford anything else.
**When To Use:** Last Resort. Do not use the free option, it may hurt you more than not having a website at all. (Wix Banner Ads). Do not spend ads and funnel into this website.
# **2. Squarespace**
Squarespace is actually quite the upgrade. It’s software fixes many mistakes but is not perfect.
💸*Price: $12 – $40/mo*
* Responsive
* SEO Friendly
* Fast
* Very Restrictive
* Content Management can be a pain.
* Not Very Customizable. May look plain, but clean.
* Not good for websites that need many features.
**Recommended for:** People who have a budget but not enough to hire someone like me. This is good for the beginner/DIYer as well.
**When To Use:** This is good for simple websites and light Ecommerce that need a presentable face for their business but don’t have the budget to have a fully branded experience.
# **3. WordPress**
In this specific instance, we will be talking about .org (self-hosted) versions **not** .com (hosted versions) because the hosted platform is way too restrictive for anything other than basic blogging.
💸*Price: $0-$919308910392 (yes)*
* Extremely Customizable
* Open Source (anyone can create software for it)
* Fast (when optimized)
* DIYer Friendly
* Templates
* Not Beginner Friendly
* Updates, Updates, Updates.
* Needs Maintenance.
* Requires Hosting
**Recommended for:** People who need a more complex site that is meant to complement their brand whether ti is a business, membership, forum, informational, or E-commerce website. **The sky is the limit.**
**When To Use:** This is one of my favorite Software to use for building websites. WordPress is extremely customizable and honestly the more customizable it is the better it is for your business to capture more leads and to stand out. DO NOT buy nulled/pirated software or hire people who engage in pirated software for your website
# **Honorable Mention: Shopify**
If you love, automating your E-commerce systems and workflows, this is for you. WordPress can do it too, but it’s easier with Shopify. Plugins and themes are more expensive and are charged monthly.
💸*Price: $29-299 /mo*
* Customizable
* Developer Friendly (For Custom Features)
* Template System
* Harder to Ruin
* Automation
* Free Templates.
* Expensive
* May Be Confusing For Non-Techie People.
* Easy To Look Generic.
* Can Get Complicated Fast.
**Recommended for:** Primarily E-commerce stores that are successful enough to keep up with costs. People who like to automate their E-commerce workflows.
**When To Use:** Good for businesses that can take advantage of what Shopify has to offer. There are many ways to automate. It has been made very popular because of things like dropshipping. Avoid making your store look generic.
# **Look.**
I would suggest that you make it your own. It doesn’t have to be a giant rainbow of color and God-tier graphic design chops. I have seen some websites and **it’s like they put no effort into them at all**.
**I’m not saying**, you have to pay us $5k+ for a website for it to look amazing, but I am saying it is important to **consider your options**.
**If you have to** go the cheaper route and cannot afford us, it is important to know your options. Even if someone made you a website for free it could kill your business. **A lack of effor**t can be crippling too, the end-user will be able to figure out how much is put into the brand of your business.
# **How? You might ask?**
The same way that you might have little trust in some random low-quality website with a blurry logo selling $500 dollar items. **It destroys trust and credibility in your business** no matter what it may be.
# **In Conclusion.**
Do What You Have To Do To Make Your Business Grow With What You Have.
What Should You Use to Build Your Website This decision will make a big difference in how easy or difficult your online life will be as a business. To help, here’s a list of your best website options with pros and cons:
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## The Power Of Branding & Why It Matters
It’s a hot summer day and you’re hanging out with your long-lost friends. After a long break apart, you reunite once more with a day of reconnecting. You have your Mcdonalds burgers, their iconic fries, cold CocaCola beverage in one hand. Apple iPhone capturing your favorite moments in another. The moments you never want to forget, the laughs, the inside jokes, and the memorable bonds strengthened once more while on your way back from a long day out. These brands in conjunction are like a mix of seasonings for every aspect of our lives, yet we don’t seem to notice their impact until they are truly gone.
For instance, branding has been utilized as an arguably monstrous and unstoppable force since the dawn of civilization. You could argue everything no matter how small or large of a scale it may be, branding has often played a pivotal role. A symbol as simple as two lines crossing each other, has fueled the ideations of billions. Something as simple as a circle or triangle, these basic shapes in conjunction with colors, words, and more have influenced countless minds that in turn, have influenced many others for better and worse.
Sometimes I would go as far as to call it a silent art, but Is it really? The best marketing and branding efforts do not feel like what we would traditionally see as simply marketing or branding. These colors, shapes, slogans, an iconic and constructive presence all in harmony, in unity create something that many can strive for, something for them to not only believe in but to genuinely enjoy. Branding essentially boils down to like-minded individuals in a collective for a greater purpose. You may even argue that the very existence of social media is the way it is because of this deep integration of these branding concepts in society.
The groups of people who enjoy the aesthetic of certain niches and therefore like certain music, clothing, esoteric concepts, hairstyles, content, hobbies, and even memes. They all connect like an ever-expanding web spun by a seemingly immoral spider. Some of the greatest contributions to society boil down to brand loyalty being utilized through an idea that people can get behind. Branding is the soul behind a business, service, transactional concept, or movement.
I have watched many businesses underestimate the power of what branding can be and what it can accomplish, especially with a solid foundation. Cutting too many corners in this stage can definitely make or break your business. It is important to be more consciously aware of that and make your proposal more than just “buy our stuff.”
It is important to put great effort into your work even if it means you might not profit as much or as quickly, as you may like at first. The success if any at all, becomes short-lived. The foundation of a brand is a crucial step in the development and without it, they often fizzle out and are short-lived like fads, rather than what they could be, their true potential.