Brand development is foundation of any organization or a company. Brand development is a strategic process of creating and distinguishing your company’s products and services from your competitors. It is an ongoing process of serving customers & maintaining customers trust towards your brand.Process:
-Brand Identity 
-Brand Development strategy
-Strengthening Brand managementBrand Development StrategyDefine your Brand - A very crucial step as it determines what your brand truly stands for. While defining your personal brand you need to make sure that the skills which your brand possess should stand out. Your brand value should in one or the other way contribute to environmental, social/economical well-being of consumers.Differentiate and position your Brand- Before building your brand you have to make sure that your brand is different from your competitors to attract customers attention. You can attract attention by creating unique brand logo with attractive colors and use good branding strategy to position your brand in such a way that it stands out.Build and Expose Brand- Building a unique personal or business brand takes time and consistency. You need to keep reinforcing values & skills by taking roles and assignments that will give you exposure. Alternatively, promotional channels, blogs or social 
media can also be used to promote your brand. This motivates consumers to identify & engage with your product.Personalize your Brand- An important to personalize your campaign to be successful. Top brands encourage consumer brand interaction by personalizing products to meet the needs and preferences of users. Personalizing gives them reason to participate & engage with your brand for a lifetime.Review your Brand- Regular reviews will help you find new opportunities with commitment and remain true to your vision and strategy. Reviewing is very important to develop the right impression of your company & what it truly stands for.