This thesis represents an attempt to understand the dynamics of the identity work in the context of the challenges top managers have to address. Managers’ discursive resources influence what they notice and also the interpretation of what is noticed. Their ability to understand and challenge their discursive resources is crucial because the persistence of categories and metaphors that depicts a globalized world where they do not have capacity to react may explain the decline of their organizations. The stories they tell ground their emotions and their identities and then they see the world and themselves through them. Hence, their discursive resources and their emotions impact on the long term survival of their organizations through the strategic exchange between top managers and organizations