Was in Phoenix for business and had to check out this starwood property.
I've stayed at W's before so I wanted to compare.

The goods:
Starwood property!
Close to airport
Great price
Cool room - very hip compared to most anything else you're going to stay in..  Not quite a W but not your typically Sheraton either.  
Friendly staff
Had this really cool video input box on the desk connected to the TV.  Allowed me to plug my laptop video into the box and have it come up on the TV.  Was able to stream netflix easily to the TV.
They have a bar
Easy parking close to the door
Location drive-able to restaurants
Pool 
Quite


The not so goods

Bed and pillows kinda like a futon.  
No formal restaurant.  
Funky frozen dinner/entries offering is more funky than useful to me and I travel a lot.
They do have a delivery menu from some local restaurants (A-Loft note:  Ruby Tuesday's food sucks)

I would give it a 5 if it had a formal resturant.  


Would I stay here again - yes for sure!