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# The Rainmaker Monthly Dispatch
!
The *Rainmaker Dispatch* makes you a better marketer, one link at a time. We scour the web for the best how-tos, case studies, news, inspiration and more so you don't have to.
 and you'll get weekly insights from us in your inbox. But that's not all — you'll also get a monthly summary which pulls together the best links from . Stay up to date with the current content marketing landscape.
You can find all of those monthly posts archived below, and you can find the library of weekly articles on our .
*Enjoy* *... and if you've got questions about deploying digital marketing fundamentals to start and/or grow your business, you don't have to go it alone. We’re listening and always ready to help ... just .*
## The Monthly Dispatch Archive
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Copyright © 2025 Rainmaker Digital Services, LLC
 Powered by the **Rainmaker Platform**.
Since May 1, 2019, Rainmaker Digital Services, LLC (RMDS) has been wholly owned by Nimble Worldwide. Neither Brian Clark, nor any other Copyblogger member, manager, or employee is affiliated with or maintains ownership in RMDS.
# Digital Marketing for Everyone Else
Digital marketing is complex. We make it simple.
Most of our clients aren't professional marketers. If you’re looking for a little guidance, *Digital Marketing for Everyone Else* is here to help.
This library delivers the critical fundamentals of digital marketing that you actually need to know. And it's written for *business owners like you*, not just professional content marketers.
These are just the highlights of our full *Dispatch* library. Want more? You can get new articles in your inbox absolutely free when you 
Enjoy ... and if you've got questions about growing your business with digital marketing, you don't have to go it alone. 
**TABLE OF CONTENTS**
## Getting Started: Crafting Your Digital Marketing Strategy
"If you fail to plan, you plan to fail" is as true now as it's ever been. There are basic tenets of online marketing you need to build your strategy.
Understand the power of consistency, connect with your audience, own your content and set up ways to measure success. These and other keys laid out here will help you lay the foundation for a strong online presence.
## Content Marketing for Everyone Else
Content marketing is the engine that makes your business's online presence run. From writing effective blog posts to catching people's eye to building a podcast for your business, this is where you start your content journey.
## Email/SMS Marketing for Everyone Else
Email marketing is still one of the most critical channels in marketing for almost every brand. Why? It lets you build personal relationships at scale. SMS (text) messaging does the same thing. Learn how to create messages your customers will *want* to engage with.
## Social Media Marketing for Everyone Else
Almost 3 billion people use Facebook at least once a month. That’s more than the populations of North America, South America, Europe and Africa — *combined*. Marketers go where the eyeballs are, and that’s social media. No matter what platform you use, here are the keys to success with social media marketing.
## Search Engine Optimization for Everyone Else
If Google doesn’t know who you are, chances are nobody else does either. Search engine optimization (SEO) is a critical part of your business success — and one of the least understood outside of the digital marketing industry. Read through these articles to stay aware of how search engines rank sites and what you can do to make yours more visible.
## Website Conversion for Everyone Else
It doesn’t matter how many people are listening to your message if they don’t do anything with it. Conversion is about turning your audience into customers. Find out how you can take your audience from passive to active.
## Digital Advertising for Everyone Else
Organic search and social media matter, sure. But advertising can add a dimension your content marketing strategy is missing and help you reach new audiences. Learn how you can use digital advertising to grow your business with these tips.
## Online Commerce for Everyone Else
eCommerce is just commerce now. The world is shopping online — and you need a good storefront to compete. Find out how you can engage your shoppers and keep them coming back to purchase again and again.
*Got questions about deploying digital marketing fundamentals to start and/or grow your business? You don't have to go it alone. We’re listening and always ready to help ... just .*
# Digital Marketing Done Right
Knowledge is profit.
From doctors to translators, engineers to landscapers, name an industry and there’s someone who’s successfully marketing it online with the Rainmaker Platform. And now, you can learn from their experience.
*Digital Marketing Done Right* is a joint venture between  and  that shines a spotlight on successful Rainmaker Platform clients. Join Lee Kantor and David Brandon as they explore how other  users just like you have found success through digital marketing.
### Our Latest Episode
In this episode of *Digital Marketing Done Right*, Lee Kantor and David Brandon interview Steve Maurer, owner of . Steve talks about how he started out working in the industrial field, then transferred his skills and understanding of the industry to start writing about it. He then goes through his strategies for finding clients and what he's learned about marketing during his time working as a freelance writer.
Listen here:
For more, go to the  for the transcript.
### Previous Episodes
**What are the fundamentals of this discipline we call digital marketing? More importantly, how does one apply them in a way that actually grows one’s business?**
If you’re NOT a professional marketer, or if you’re thinking about hiring professionals to help you accelerate your business goals, you’re going to need a little guidance so you don’t 1) waste your time or 2) waste your money. In short, you need to read this short ebook we’ve got for you.
Download *Digital Marketing for Everyone Else*, a free ebook that delivers the critical fundamentals of digital marketing that you actually need to know, without the hassle of spending weeks and months researching and reading both the good and bad out there on the Internet, all on your own.
When you sign up via the form below, you’ll immediately receive a link to download the ebook (PDF) and then we’ll keep your marketing education going by sending you our monthly *Rainmaker Dispatch* newsletter … a curated powerhouse of marketing wisdom, tactics, and strategies you need to know.
### In this valuable 33-page document, you’ll discover:
* What it takes to build a profitable business in the 21st century
* The fundamentals of digital marketing and how to apply them
* Where to begin if you are not a “professional marketer”
* The 3 fundamental principles placing you miles ahead of the competition
* The 7 major areas you need to focus on to achieve success
* A no-nonsense guide to putting together your first marketing strategy
* And much, much more!
### Drop your name and email below …
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# Privacy Policy
The Rainmaker Digital Services (RMDS) and Rainmaker Platform Privacy Policy is designed to assist you in understanding how we collect and use the personal information you provide to us and to assist you in making informed decisions when using our site and our products and services. Rainmaker Digital is a service offering of Rainmaker Digital LLC (“Rainmaker Digital”), and references in this document to “us,” “our,” and “we” refer to Rainmaker Digital.
Likewise, if you are an existing customer making use of our Rainmaker Platform software application, or would simply like to view the specific privacy policy for the use of that software, .
#### What Information Do We Collect?
When you visit our website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse the site.
#### 1. Personal Information You Choose to Provide
**Registration Information**
You will provide us information about yourself, your firm or company, and your practices when you purchase Rainmaker Digital products and services, register for support, or register for email newsletters and alerts.
**Email Information**
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.
#### 2. Website Use Information
Similar to other commercial websites, this site utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and Web server logs to collect information about how this site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at this site, and the websites visited just before and just after our site.
#### How Do We Use the Information That You Provide to Us?
Broadly speaking, we use personal information for purposes of administering and expanding our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to this website, new services and special offers we think you will find valuable. You may notify us of your desire not to receive these offers by clicking the unsubscribe link contained in each such email.
#### What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Some of our business partners (e.g., advertisers) use cookies that originate from their sites. We have no access or control over those cookies.
#### How Do We Use Information We Collect from Cookies?
As you use this website, the site uses its cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from seeing unnecessary advertisements or requiring you to log in more than is necessary for security. Cookies, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting this site and which parts of the site are most popular. This helps us gather feedback in order to constantly improve this site and better serve our customers. Cookies do not allow us to gather any personal information about you and we do not generally store any personal information that you provided to us in your cookies.
#### Sharing Information with Third Parties
The information we collect is used to improve the content of this site and the quality of our service, and is not shared with or sold to other organizations for commercial purposes. That being said, your information could be shared under the following circumstances:
* We use third parties to facilitate our business, including, but not limited to, sending email and processing payments. In connection with these offerings and business operations, these third parties may have access to your personal information for use in connection with those business activities.
* As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions.
* We may also transfer such information in the course of corporate divestitures, mergers, or any dissolution.
* If it becomes necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our , or as otherwise required by law.
#### Notice of New Services and Changes
Occasionally, we may also use the information we collect to notify you about important changes to this website, new services, and special offers we think you will find valuable. As our customer, you will be given the opportunity to notify us of your desire not to receive these offers by clicking the unsubscribe link contained in each such email.
#### How Do We Secure Information Transmissions?
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information to us by email. Some of the information you may enter on this site may be transmitted securely via Secure Sockets Layer SSL, 128 bit encryption services. Pages utilizing this technology will have URLs that start with HTTPS instead of HTTP.
#### Certain Disclosures
We may disclose your personal information if required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law or comply with legal process served on us or affiliated parties; (b) protect and defend our rights and property, our site, the users of our site, and/or our affiliated parties; (c) act under circumstances to protect the safety of users of our site, us, or third parties.
#### What About Other Websites Linked to This Site?
We are not responsible for the practices employed by websites linked to or from our site, nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our site. Please remember that when you use a link to go from our site to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including sites which have a link on our site, is subject to that website’s own rules and policies. Please read over those rules and policies before proceeding.
#### Your Consent
By using this site you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on this site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it.
# Refund Policy
#### tl;dr
If you’re not completely satisfied with RMDS, we’ll refund the full amount of your Rainmaker Platform fee within 30 days of your first payment.
#### A little longer …
We want you to be unconditionally happy working with RMDS, our services, and the Rainmaker Platform.
Our ultimate goal is to partner with you in meeting *your* business objectives. Our recommendations are based on your input, extensive research, and our years of experience with over one thousand organizations around the world.
If you ever have any questions, concerns, or problems, we want to hear from you. .
That said, we know that sometimes things just don’t work out. The confidence we have in our technology and marketing services to impact your business positively is sealed with a 30 day money-back guarantee.
Within 30 days from your first payment, we will refund the full amount of any services that have not been performed on the Rainmaker Platform, and the Standard (or Premium) Hosting plan fee associated with your account. All you need to do is contact us.\*
Sound good? .
*\*No refunds are provided on services rendered (or for Standard of Premium Hosting plan services after 30 days following your initial payment). You may, however, contact us at any time prior to the next billing date (simply login to your site, click “Help” in the top nav menu, and then click “Email Us.”) and you will not be charged again.*
## **Download *Digital Marketing for Everyone Else***