3. Business Combinations The Company uses its best estimates and assumptions as a part of the purchase price allocation process to accurately value assets acquired and liabilities assumed at the business combination date, its estimates and assumptions are inherently uncertain and subject to refinement. As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, the Company records adjustments to the assets acquired and liabilities assumed, with the corresponding offset to goodwill. The Company records adjustments to assets acquired or liabilities assumed subsequent to the purchase price allocation period in its operating results in the period in which the adjustments were determined. Entry into an Agreement and Plan of Merger and Reorganization with Rentrak On September 29, 2015, the Company, Rentrak Corporation, an Oregon corporation ( Rentrak ), and Rum Acquisition Corporation, an Oregon corporation and a wholly owned subsidiary of the Company ( Merger Sub ), entered into an Agreement and Plan of Merger and Reorganization, pursuant to which Merger Sub will merge with and into Rentrak (the  Merger ), with Rentrak surviving the Merger as a wholly owned subsidiary of the Company. The Merger has not closed as of the date of the financial statements and is subject to customary closing conditions that remain pending. Acquisition of Kantar Group's European IAM Business On April 1, 2015, the Company closed on material definitive agreements with WPP plc and its affiliates (collectively, "WPP"). Under the agreements, the Company acquired all of the outstanding common stock in WPP's internet audience measurement business in Norway, Sweden and Finland ("European IAM Business") and entered into an alliance in which the Company and WPP will collaborate on cross-media audience measurement business outside the United States (the "Strategic Alliance"). Pursuant to the agreements, the Company issued 1,605,330 shares of common stock, which were issued from