Kids must brush their teeth at least 2 times a day and Colgate Kids Spider-man Toothbrush is a fun way to encourage good oral care habits early on! This attractive extra-soft bristle toothbrush has extra soft bristles specially designed for children. It is ideal for kids of age 5 years and above who have baby teeth or developing permanent teeth. Extra soft, multi-height bristles on the toothbrush effectively clean big and small teeth, while the raised tip helps clean hard to reach back teeth. The kid’s toothbrush features a well-rounded handle; a thumb grip offering comfortable hold; a suction cup at the base for easy and fun upright storage and a soft plus safe tongue cleaner on the back of the toothbrush head. Cleaning teeth could never have been more fun! Developed with the help and expertise of Pediatric dentists, Colgate offers a healthy and thoroughly clean. The toothbrush helps clean beyond teeth so your kid’s smile only gets brighter and cleaner.