Lever Ayush Whitening toothpaste is formulated with 5000 years of Ayurvedic wisdom to eliminate stains for whiter teeth. It contains the goodness of Rock Salt (Sendha Namak) and Arimedadi Thailam. Rock Salt (Sendha Namak) is the healthiest form of salt in Ayurveda and has been known for centuries as a powerful solution for whitening of teeth. While Arimedadi Thailam is an Ayurvedic oil that is most recommended for oral health. It is a unique blend made using 40 natural herbs, which are known to make teeth stronger and prevent tooth decay. The Ayush range of products has been carefully crafted with authentic recipes and processes that are prescribed in the ancient Granthas. Traditionally, Ayurvedic ingredients were consciously picked at a certain time of the day, when they are most potent to create extremely effective Ayurvedic solutions. Lever Ayush uses the most potent ingredients that are highly beneficial to the skin, hair & teeth. The goodness of ingredients like Turmeric (Haldi), Saffron (Kesar), Cows ghee, Cardamom and Rock Salt has been used to formulate products that address our most worrying beauty problems. At Lever Ayush, we strive to make ancient Ayurvedic wisdom accessible to solve modern-day beauty problems. We believe that the solution to our beauty problems lies in the 5000-year-old Ayurvedic granthas, that prescribes the way to solve these problems from the root. We work with one of the world’s premier Ayurvedic institutes, Arya Vaidya Pharmacy (AVP) to create products that use the right ingredients to make them unique and incredibly effective.