Born Good™ Plant-Based Shade Revive Detergent is India’s first scientifically formulated fade-fighting detergent. This innovative performance detergent is created especially for your solid, dark-coloured garments and linen. From the first wash, it protects new garments from fading and restores the colour of used, dark-coloured garments. The microscopic residues left behind are not harmful to the environment as well. 
PET bottles used are 100% recyclable and reusable. This fabric shade revive detergent is lab-tested to be tough on stains and safe for skin in contact with garments; Infused with deep cleansing properties that are proven to be more effective than traditional laundry detergents This eco-friendly detergent is lab-tested to be tough on stains and safe for skin in contact with garments; Infused with deep cleansing properties that are proven to be more effective than traditional laundry detergents.
Our products are formulated by a team of accredited bio-scientists and chemists. Every product we create is rooted in plant-based ingredients that are chosen for their plant-sourced goodness, and formulated with eco-conscious science. What this means, quite simply, is that our ingredients are Born, Good. The shade revive liquid laundry detergent is mildly scented with floral hints of vetiver & woody nutmeg that gives your clothes a natural scent and long-lasting freshness The liquid laundry detergent is packed with powerful plant-based surfactants that effectively remove stains and deep clean your garments. If your choice of laundry detergent liquid goes beyond its cleansing or stain-removal process then Born Good fragrance liquid detergent is the right detergent for you. The microscopic residues left behind by toxic ingredients in other, conventional detergents are transferred directly onto your skin. The effluents from the same detergents seep polluting toxins into our environment. At Born Good, we make a conscious choice to ensure our products are safer for you and our environment as well, with zero compromises on efficacy.