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# Thought Leadership | Do Leadership Book
# **Do Leadership: A Step by Step Guide to Doing Thought Leadership**
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## **Think Thought Leadership Is Just for the Big Guys?**
They’d sure like you to think so! The truth is, if you’re like most business owners and solopreneurs, you’re just ‘this’ far from becoming a respected thought leader in your industry. Along with that title comes a host of benefits, including a faster sales cycle, an endless stream of referrals, and the ability to command top dollar for the products and services you sell.
The problem is, you don’t exactly get paid to sit and think great thoughts. You get paid to do what you do in your business – and it takes every minute of the day to do it well.
So, how does an already busy business owner become a thought leader? You forget about being a thought leader and become a DO leader instead. True thought leaders don’t just brag about how smart they are. They demonstrate their expertise by providing their customers and prospects with the kind of information they crave and need. They educate their prospects, show them how to solve their problems, and teach them how to become better consumers in the industry.
If the idea of leveraging your expertise to skyrocket your position in your industry while also virtually eliminating the need to sell ever again – all without spending big money – sounds appealing to you, read on. Here’s what you’ll discover:
* Why becoming a thought leader is the surest way to propel your business to the next level
* What’s standing in the way of claiming your rightful position as a thought leader – if you’re like most business owners – and how to eliminate that excuse in just seconds
* A simple, workable definition of thought leadership that’s manageable for regular folks (not just CEOs of major corporations!)
* How thought leadership fits into your marketing and business mix
* A simple step-by-step guide to “doing” thought leadership that leaves you crystal clear on what to do, and how to do it, and when to do it
* Real life examples of how business owners of all types have used thought and do leadership to take their businesses to the next level
If you’ve been sensing that the time is right for your business to take the next big step into the spotlight, DO Leadership is the book you should read now. The authors, each successful Duct Tape Marketing Consultants who’ve helped dozens of businesses reach the next level, distill the nuts and bolts of thought leadership into an easy-to-implement game plan even the busiest business owner can follow.
Your competitors hope you’ll keep right on scoffing at the idea that you could become the next thought leader in your industry – after all, if you won’t step up, it leaves more room for them. Read, strategize, and then DO, and you’ll soon reap the benefits of being a thought leader in your field.
Check out Ray's Author Page on .
**Marketing Decisions Designed To Grow Your Business**
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## **Hear From Our Happy Clients**
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     EXCELLENT     Based on 14 reviews                        Management Can-Restore  2023-10-04   Trustindex verifies that the original source of the review is Google. MarketBlazer has assisted our businesses for years. It isn’t just a company or just the technology that MarketBlazer really stands out with but the personal attention Ray Perry puts behind everything he does. You never feel like just another customer or number with Ray. He proves his care for not only your business but you as well as the people within your company. I would highly recommend Ray and MarketBlazer to anyone and not to just get new business but to improve the quality of business you already have.              Steve Isler  2021-06-22   Trustindex verifies that the original source of the review is Google. Spending almost 40 years selling organically and having more times than I can count heard some well meaning VP of Sales or a CRO asking about a Rolodex, I realized that the world of selling has changed. Customers are coming in better educated than I was. They already knew more about my company and my competitors than I did. I realized there was a better way to ‘do’ sales when I was introduced to Marketblazer. I urge you to take the time to speak to Ray, his program addresses the new world around digital marketing.              Loraine Kasprzak  2020-07-14   Trustindex verifies that the original source of the review is Google. Ray's expertise in lead generation is top-notch. I learned a ton from him that will save me time and effort as I build lead gen funnels for my business as well as my clients.If you have the opportunity to work with Ray, either as a collaborator or as a client, take it!              Kevin Spafford  2020-07-01   Trustindex verifies that the original source of the review is Google. The website looks GREAT! You and your team have done an amazing job and in a very short time.              Jeff Korhan  2020-06-08   Trustindex verifies that the original source of the review is Google. Marketing nowadays is blend of systems and personal touch. You get both with MarketBlazer as Ray Perry blends commonsense selling skills to humanize the marketing experience.              Walid Hmeidani  2020-05-29   Trustindex verifies that the original source of the review is Google. Very pleased with the service MarketBlazer provided. Ray is a great strategist. And more importantly, he is genius in engineering automated marketing systems that will keep pumping up quality leads well into the future. Thank you Ray for all you have done for us.              Andrea Shukis  2020-05-12   Trustindex verifies that the original source of the review is Google. Ray, you are truly a Small Business Marketing expert, and any client that gets the opportunity to work with you should consider themselves lucky. I can't thank you enough for your invaluable insights and no-nonsense approach in creating a Marketing Strategy that really works.              aubrey overstreet  2020-05-07   Trustindex verifies that the original source of the review is Google. Ray is a master of marketing strategy and his knowledge and experience are a sure win for any business looking to put strategy before tactics and get serious about growth!              Sam Harding  2020-05-07   Trustindex verifies that the original source of the review is Google. Ray was able to help our business instantly with his expertise and knowledge with sales and marketing funnels.  The strategy he applies to the process and the guidance he has given us has gone beyond our expectations.              Ben Robertson  2019-03-18   Trustindex verifies that the original source of the review is Google. Have learned much from working with Ray. His insight into the connection between marketing and sales is outstanding. Ray never fails to teach me something about how I can get more effective in marketing.
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# Content Marketing for Local Search
# **Content Marketing for Local Search: Create Content that Google Loves & Prospects Devours**
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## **Content Marketing for Local Search: Create Content that Google Loves & Prospects Devour**
Let’s face it, content marketing can be complicated and confusing, and that’s if you manage to parse the dense jargon that populates so many blogs and textbooks today. They claim to offer easy answers, but before you know it, you’re knee-deep in explanations of complex algorithmic advertising methods and convoluted arguments about mobile.
Then there’s SEO. Sure, you know it means search engine marketing, but that term is about as meaningful as “Jabberwocky” or “cash basis accounting.”
* Even though you can’t out-spend them, you CAN out-think them. Here’s how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.
* What you can start doing right now to help make more potential customers in your community eager to do business with you.
* How to make sure your company’s website works to skyrocket your revenue and chop your sales cycle in half.
* Which numbers really matter when you’re measuring the effectiveness of your marketing program.
* A “new” old marketing tactic that you’ve never heard of – and how it can put your business right in front of your entire community.
* How to make sure your online listings are helping you – and not hurting you.
* What it takes to get found online, even in the most competitive markets.
* A headache-free way to use social media marketing to bring in even more business.
* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way.
That’s before you even consider the difference between “local” and “regular” SEO, “paid” vs “organic” or “SEO” vs “SEM” (Search Engine Marketing). You find yourself asking questions such as:
• How are my competitors doing it?
• Why am I not ranking higher?
• If I need help, who should I hire?
• Will I ever reach my goals?
• What language are these people speaking? It sure isn’t English!
In short, local SEO can be a confusing, frustrating endeavor for any small business owner. You didn’t start a business to become a local SEO expert. Yet, suddenly you have to deal with SEO and content marketing like *it is*your job.
Now, before you just throw in the towel on this whole digital marketing thing, let’s take stock of what’s going right. You have a great business or at least a great business idea. You know there are people who want your product or service because you’ve had success and you have loyal customers. And it’s possible to create solid content surrounding any topic. So, you’ve got all those factors going for you. The fact that you don’t yet understand how to use content marketing
effectively – or even what it is – doesn’t matter. Just think of it like a puzzle you have yet to solve. This is why we wrote this book – to help business owners, just like you, develop the skills and knowledge you need to develop a local SEO content marketing strategy.
**First and Foremost: Why Content?**
If you’re going to get any use out of this book, you need a foundational understanding of what content is and why it matters. If you’ve spent any time at all in the past few years working on your marketing plan, then you've almost certainly heard the terms inbound marketing and content marketing – and you’ve probably felt the pressure to create more content. The reason for this is pretty simple: content is air in marketing these days. If internet marketing and digital
marketing are the circulatory system of any business’s advertising plan, then content is the oxygen that fuels its basic metabolic processes. The content you post on various channels and media will help your target customers find you when and where you want to be found.
We’ll take a deeper dive into the nature and use of content later in this book, but for now, let’s talk about what you can expect from this book.
**A Complete Playbook to Content Marketing**
Simply put, this book is a blueprint to promote your business through the intelligent use of content marketing, with the goal of showing up in local (and in some cases national) searches. In so doing, you’ll find the clients, customers and leads you need to make your company a success both in the short term and over the long haul.
Content marketing is one of the most cost-effective ways to help your business stand out from the competition. Our team of experts will break down the concepts of local SEO into manageable parts. Throughout the course of this book, each chapter scaffolds upon the next. Our goal is to provide you with a clear roadmap that demystifies local SEO. This will empower you to take the steps needed to succeed in a crowded online marketplace. In this book, you will learn:
CONTENT MARKETING FOR LOCAL SEARCH
• What content is and how to develop a content marketing strategy
• What search engine optimization means and how you can optimize your content
• What the SEO “ecosystem” looks like
• Why SEO matters to local businesses (and where Google comes in)
• How you can beat your competition with good content and a solid SEO plan
• The different types of social media and how to choose the right options for your business
Our team of authors has decades of combined experience in helping local small businesses grow through effective content marketing. We have broad experience helping businesses that want to target specific neighborhoods, towns, and regions. The content we’ve included in this book is geared toward getting you up to speed as quickly as possible on the concepts surrounding content marketing, the best types to use for your business, and how to make it work for you on a local level.
If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.
The Small Business Owner’s Guide to Local Lead Generation is a little book with a big promise: If you put what you’re about to learn into action, your local business will grow.