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# Generating Business Results With Effective And Strategic Digital Content
EPISODE 55
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In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies in the US.
Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results.
Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year.
In this episode, we talk in-depth about Kelsey's story, bootstrapping a content marketing agency, and strategies for scaling a company.
**Don't Miss:**
1. Kelsey's journey to entrepreneurship - 02:35
2. How to humanize your sales strategy - 15:45
3. Why you need to be honest and vulnerable when you tell your story - 39:10
**Listen and Subscribe on iTunes:** <
**Topics We Discuss:**
1. Kesley's inspiring story of how she got to where she is today
2. How to bootstrap a content marketing agency in a saturated space
3. Strategies and advice on how to scale a company
4. How to generate business results from effective and strategic digital content
5. The power of storytelling in today's digital content
6. The future of content marketing
7. Kelsey defines her story in "one-word."
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Thu, 06 May 2021 13:12:59 +0000
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# How to Identify New Business Opportunities in the Market
54
In this episode of Tales from the PROS, I talk with Norman Crowley, who is a successful serial entrepreneur, and founder and CEO of Crowley Carbon.
Norman was listed among one of Ireland's top entrepreneurs and was nominated in the 2011 Ernst & Young Entrepreneur Of The Year. He has successfully grown numerous businesses from start-up to millions in annual sales through effective business planning, creative sales techniques, and innovative marketing.
Norman is a visionary, and a great businessman known for his passion for excellence, integrity, and motivational leadership, and he is known to solve problems and provide a positive impact on our planet.
We talk about Norman’s entrepreneurial journey, how to find new business opportunities and gaps in the market, and how to bootstrap and scale a company.
1. How did Norman start his first company at the age of 15 - 03:50
2. Why the climate change messaging needs to be changed - 19:30
3. How to build a great team and scale up your business - 42:55
1. Norman's inspiring story of how he got to where he is today
2. Finding opportunities and gaps in the market and creating successful companies
4. The future of energy and technology
5. Tough challenges and obstacles and how he overcame them
6. What makes a great business leader
7. Norman defines his story in "one word"
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Wed, 28 Apr 2021 17:53:17 +0000
# Bootstrapping A Business: How to Turn Your Passion into A Successful Startup?
53
In this episode of Tales from the PROS, I talk with Jackie Hermes, a successful entrepreneur, speaker, investor, and founder & CEO of Accelity, a B2B Inbound Marketing Agency.
She is also a LinkedIn thought leader hovering over 70,000 followers, a women's entrepreneurship advocate, and content creator. She has delivered keynote speeches and conference presentations at industry events, both in-person and virtually.
In this episode, Jackie talks about her entrepreneurial journey, marketing experience, and critical business insights.
1. Jackie's professional journey before starting the company - 06:40
2. How Jackie turned her side-hustle into a company - 13:20
3. How to build trust and win more business - 24:14
1. Jackie's inspiring story of how she got to where she is today
2. How to bootstrap a business and turn a passion or idea into a successful operating business
3. The positive impact that LinkedIn has created for Jackie in regards to relationship building and lead generation
4. Why inbound marketing is the most powerful marketing strategy and how businesses should build it
5. Some problems and struggles she overcame during her career
6. Jackie defines her story in "one-word."
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Thu, 22 Apr 2021 16:43:59 +0000
# How to Tell Great Stories That Connect with Your Audience
EPISODE 52
In this episode of Tales from the PROS, I talk with Tara Hunt, an author, speaker, and Founder & CEO of Truly and the CEO of Phlywheel.
Tara is an executive-level digital marketing professional with over 20 years of progressive experience. She specializes in relationship and inbound marketing with a passion for a data-driven strategy and has over 20 years of research and analytics experience using quantitative and qualitative data.
She is also a best-selling author of The Power of Social Networking and Crown Business, professional international speaker, and was recognized as a Women to Watch in Entrepreneur Magazine in 2013, Women-led Startups to Watch in Fast Company in 2011, and The Most Influential Women in Technology in Fast Company Magazine in 2009.
In this episode, we chat about Tara's entrepreneurial journey and how she leverages social media to tell great stories that instantly connect with her audience.
Listen to this episode. Hope you enjoy it!
1. Tara's professional and entrepreneurial journey - 04:45
2. Why audience should be the "Hero" of your story - 19:30
3. Challenges that made Tara stronger and more determined - 47:03
Listen and Subscribe on iTunes: <
**Things we talked about:**
1. Tara's inspiring story and her entrepreneurial journey
2. How to tell a story that can connect with your audience
3. How to create an effective content strategy
4. How to leverage today’s social media channels correctly and organically
6. Tara defines her story in "one-word"
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Wed, 14 Apr 2021 17:59:56 +0000
# How to Make the Best of A Difficult Situation in Business
EPISODE 51
In this episode of Tales from the PROS, I talk with Brandon Steiner, a renowned media personality, author, speaker, and sports marketer.
Brandon is the Founder & President of The Steiner Agency and CollectibleXchange. The Steiner Agency is the nation's premier independent athlete procurement source, and CollectibleXchange is an online platform for fans, collectors, store owners, celebrities, athletes, and teams to buy and sell collectibles.
Previously, he created Steiner Sports Marketing and Memorabilia, one of the largest companies of its kind. In addition, he is a well-known motivational and inspirational speaker. He has spoken to world-class organizations such as the New York Yankees, BMW North America, Nike, Live Nation, Cornell University, TEDx, and Harvard Business School. He is also the author of Living on Purpose, The Business Playbook, and You Gotta Have Balls.
In this episode, Brandon talks about his journey of being a salesman for over 50 years and shares some critical business and marketing insights.
1. How to change your mindset and stay focused - 8:20
2. Brandon's success story - 12:38
3. Why you need to get out of an SOS mindset - 48:30
1. Brandon's inspiring story of how he got to where he is today
2. Why it's so important to listen to your mother's advice
3. The lesson learned of why you have to stop selling and start serving
4. His experience working with the Yankees and some of the world's top sports athletes
5. What it means by letting success get in the way of more success
6. To do good, start with gratitude
7. Brandon defines his story in "one-word."
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Wed, 07 Apr 2021 17:37:40 +0000
# How to Create LinkedIn Content That Truly Resonates with Your Audience?
EPISODE 50
In this episode of Tales from the PROS, I talk with Shanee Moret, the CEO and Co-founder of MedSnake Media and the Founder of Growth Academy.
Shanee is a stage 4 cancer survivor and is one of the top content creators on LinkedIn. She has successfully generated hundreds of millions of views through her inspirational and insightful content.
She has a social following of around 1M people and growing. Shanee is an International Goodwill Ambassador for Public Health, and she also serves as a Global Goodwill Ambassador.
In this episode, Shanee shares her entrepreneurial journey and her battle with cancer. She also talks about storytelling and ways to create stories that can truly resonate with the audience.
**Don’t Miss:**
1. The inspiration behind Shanee’s LinkedIn journey - 06:10
2. How to make content that people want - 17:11
3. The most effective storytelling method that provides results - 32:55
**Questions Asked:**
1. Shanee, I know that you have a very inspirational story. Can you tell us a little about your story of how you got to where you are today?
2. I know you heavily believe in the power of storytelling. What would you consider the science behind your storytelling content techniques on LinkedIn?
3. How do you use growth marketing instead of traditional digital marketing to help your healthcare marketing business and healthcare customers succeed?
4. Do you have any thoughts on the future of healthcare and marketing?
5. Can you describe your life story in "one word"?
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Wed, 31 Mar 2021 17:18:51 +0000
# How to Stay Positive and Keep Persevering
EPISODE 49
In this episode of Tales from the PROS, I chat with Brian Schulman, who is known as the Godfather of LinkedIn Video, and one of the world’s top video marketing experts.
Brian is the founder and CEO of Voice Your Vibe. He is a Forbes Featured Entrepreneur, LinkedIn Top Voice, and LinkedIn Video Creator of the Year. He is one of the most sought-after international speakers.
Brian talks about how Founders and C-Suite Executives can find their voice, voice their vibe, attract their tribe, and tell a story that people will fall in love with.
1. Brian’s inspirational story - 02:18
2. How to find your ‘voice’ - 19:41
3. How to build digital relationships - 37:05
1. So, Brian, I know you have an inspirational story of struggle and success. Can you talk a little about that and how you got to where you are today?
2. How does someone find their voice?
3. How do you communicate your story and make it resonate with others online?
4. In your experience, what are the best Linkedin video and content strategies to execute?
5. What is the power of storytelling in your perspective?
6. How do you define your story in one word or one sentence?
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Wed, 24 Mar 2021 17:28:11 +0000
# How to Build A Customer-Centric Brand that Provides Actual Value
EPISODE 48
In this episode of the Tales from the PROS, I talk with David Brier, Google’s #1 ranked rebranding expert. He has four decades of branding expertise working with companies of all sizes — from startups to global enterprises. He is also a keynote speaker and the bestselling author of his #1 Amazon book called “BRAND INTERVENTION.”
David has won over 330 international design awards and been named the Presidential Ambassador for Global Entrepreneurship. He has also received recognition from some of the world’s top names in the business, such as Daymond John from Shark Tank and Grant Cardone. He is nicknamed the “Brandfather.”
In this episode, David shares some crucial insights on branding and marketing. I hope you enjoy it!
1. David’s experience with his first client - 09:15
2. Advice to business owners and leaders on branding - 17:32
3. What is brand storytelling and how powerful it is in the branding world - 30:44
1. Can you tell us a little bit about the story of how you got to where you are today?
2. In your experience, what are some of the branding problems you see businesses of all sizes face?
3. When you are consulting with small businesses, startups, and innovators, what are some of the most important pieces of advice you give them to create a brand and have an emotional connection with their customers?
4. How do you redefine and improve a company’s current brand problem and identify if they even have a brand?
5. In your eyes, what is brand storytelling, and how powerful is it to be included in a brand and marketing strategy?
6. What is the future of branding in our global economy?
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Wed, 17 Mar 2021 18:59:13 +0000