Process
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# Andar
## Product Launch
# Carry What Matters.
!!!
Founded in 2015, Andar embarked on a mission to create distinctive, minimalist products designed for longevity. Inspired by our name—"Andar," which means "to carry" in Spanish—we focus on streamlining and organizing your essentials. Over the years, our commitment has been to innovate unique designs for everyday items, rooted in a philosophy that emphasizes handcrafted goods made from premium materials. We aim not just to replace old items but to invite you to declutter and organize your life, highlighting the importance of carrying only what truly matters.
Based in Chandler, Arizona, Andar reflects the resilience and beauty of our desert origins. Our dedicated team draws inspiration from the Arizona landscape, embodying the simplicity and endurance of the desert. "Desert grown" is not just our location but our journey, shaping products that resonate with authentic beauty and rugged elegance. At Andar, we strive to encapsulate the essence of the desert in every product, offering items that are as practical as they are timeless.
# **Client Objective**
The primary objective was to showcase the superior craftsmanship and high-quality materials of the Memphis bag and other products. Northern Visuals was tasked with creating a suite of creative assets, starting with video production storytelling that highlighted the meticulous handcrafting process and the timeless appeal of Andar’s products. High-resolution photography was also crucial, capturing the intricate details and textures of the products for use across Andar’s marketing channels.
This collaboration aimed to develop a cohesive and visually striking brand presence, attracting discerning customers who value luxury and practicality. By leveraging Northern Visuals’ expertise, Andar sought to make a lasting impression, driving increased engagement and sales, and reinforcing their position as a leading provider of premium, handcrafted goods.
# **Our Approach**
Since Andar’s best-performing content was high-quality social media reels, the Northern Visuals team got to work creating more, including strategic photography. Scouting locations, partnering with creators and local business owners, and developing numerous digital campaigns all went into the pre-production process.
# **How we did it:**
Once the process was finalized, we assembled our internal team of experienced creators and stylists to bring the chosen concepts to life. The shoot took place in a bustling, downtown urban vibe and a sunny, beautiful park. The team focused on creating high-quality images and videos that showcased Andar’s products in a professional way. The models were carefully chosen to represent the brand’s target audience.
# The Result
We delivered the final set of images and videos to Andar, surpassing all expectations, for use across various marketing means, including their website, social media, and email campaigns. Our team also provided guidelines for using the fresh creative to maintain consistency across all platforms.
The end result had Andar execs saying “we can see the dedication to your craft in the content, but also the creativity that you all put into this shoot. The team and I are so so so appreciate of y'all.”
Wow! An amazing result, thanks to creativity and strategy.
# Don't be shy…
### 
### (208) 831-0107
### info@northern-visuals.com
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# Step 1, get in touch.
## or email: info@northern-visuals.com