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### ORGANIZE, BUILD, AND SCALE YOUR
# Audience Monetization
ArcSpan is an easy-to-activate audience monetization DMP platform enabling direct sold and programmatic deal results for the world’s finest publishers and retail media networks.
Unlock the true value of your first-party audience data while providing advertisers the targeting performance they need.
!
## ARCSPAN AMS: ORGANIZE, BUILD, AND SCALE YOUR
## Audience Monetization
## **Boost your addressable audience revenue with ArcSpan AMS™ the next-gen Audience Monetization System**
## Smarter data solutions to succeed in today’s programmatic advertising environment
Built from the ground up for premium publishers, retailers, and data owners, we’ve integrated the key levers to achieving revenue operations success and monetization insights in a first-party data marketplace.
ArcSpan’s data software solution complements your existing technology partners and exists specifically to maximize addressable audience revenue, eCPM, fill-rate, yield and brand safety.
REAL TIME | REVENUE-FOCUSED | SCALABLE
### **Improved 1P Accuracy:**
Superior NLP
Custom & Auto Segments
### **Greater Scale:**
Machine-Learning & AI
Modeled Audiences
### **Direct Monetization:**
Push Transactions
Aligned to Buyer Demand
### **Actionable Insights:**
Programmatic Landscape
Transaction Dashboards
## Have you retooled your advertising revenue strategy and operations?
**ArcSpan AMS**™**turns the value of 1P audiences to your advantage.**
For many publishers, research shows 80% of site visitor data is sub optimally structured. ArcSpan AMS enhances audience value and powers advanced audience monetization strategies.
#### Build higher-value audience segments and boost addressability
#### Strengthen data controls amidst stricter data privacy regulations
#### Transact customized and automated contextual and behavioral deals
### A PUBLISHER'S REVENUE PARTNER
#### Why ArcSpan AMS™?
ArcSpan brings a unique understanding of the challenges and opportunities that publisher revenue management teams face in an evolving marketplace.
* Real-time – robust, unified audience data processing
* Intuitive – streamlined, scalable cohort builder tools suite
* Revenue-oriented – custom and auto-gen direct and programmatic deals
* Cost-effective – flexible rates to deliver positive ROI for any sized publisher
* Expert – supported by recognized industry sell-side and buy-side experts
### ARCSPAN AMS™ PLATFORM
#### Leveraging ArcSpan’s AMS MONETIZATION DMP
A next-gen monetization DMP that structures and automates 1P audience data to win more RFPs.
### SOLUTIONS
#### Engaging ArcSpan to Achieve On Site or Off Site Audience Data Revenue Potential
Sell-side revenue optimization strategies: on-site, offsite, retail media networks and custom data rev ops.
#### Latest News
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#### Ready to take control?
We help you solve critical revenue operations roadblocks to maximize your addressable audience eCPMs, fill-rates, and yield. Schedule a call with one of our specialists today!
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## Introducing ArcSpan AMS™: a purpose-built, flexible, real-time, first party DMP monetization solution for large and mid-sized advertising-driven publishers and retail media networks.
A next-gen revenue operations platform with smarter audience tools and machine learning data intelligence
### CREATED FOR PUBLISHERS
#### ArcSpan AMS™
AMS delivers an enterprise class, easy-to-activate platform that includes many features to help publisher revenue teams organize, build, manage and transact audience deals through a highly intuitive, thoughtful interface.
* Robust, real-time audience data – ingest and unify all sources of actionable data
* Powerful audience building and machine learning data intelligence and scale
* Revenue-oriented direct sold and programmatic deals aligned with demand sources
* Cost-effective, flexible rate plans to deliver ROI for a variety of publisher needs
### sell-side value creation
#### Audience Monetization Success Factors
* Audience Data Quality – audience segments defined for buyer targeting
* Audience Cohort Scale – advanced ML/AI models weigh accuracy with scale
* Deal Monetization – push features to transact with SSPs/DSPs efficiently and timely
* Reporting Analytics – actionable insights to measure and drive optimal revenue
### 1P + 2P + 3P DATA SOURCES
#### Build quality data sets from sources that are currently siloed
Gain federated access to data that is mined across different existing data warehouses
* Ingest first part data and ArcSpan NLP and attention metrics
* Real time and batch processing
* IAB and custom data taxonomies
### AUDIENCE BUILDER & DATA SCALE
#### Configure contextual and behavioral audiences for revenue opportunities across integrated channels and platforms
Align sellers’ data to meet optimal buyers’ demand
* Create and manage custom or auto-generated audience segments
* Intuitive contextual and behavioral builder tools UI
* ML models incorporate first party, syndicated and customer-generated data
### DEAL MONETIZATION
#### Activate audiences while realizing and analyzing the greatest revenue pathways
Robust data monetization “push features”
* Dynamically activate preferred pathways
* Push to selected direct and SSP/DSP deal partners
* Transact in cost-effective and time-efficient manner
## Turn the value of 1P audience data to your advantage
Technology solutions, support and expertise that delivers sales results and operational efficiencies
## Focused on sales-driven performance
ArcSpan’s coordinated product offering drives sell-side revenue success:
#### On-Site: ArcSpan AMS
* Next-gen 1P DMP
* Direct sales and programmatic monetization
* Powerful audience builder and modeled audiences
* Cost-effective, flexible rate plans
* Generates value, ROI sooner
#### Off-Site: ArcTrax Reach+
* Turnkey off-platform targeting
* Custom managed services
* Publishers and Retail Media Networks
* Attractive revenue share unlocks immediate revenue
#### Custom data Monetization & Retail media Networks
* Custom audience monetization solutions
* Deep data analytics, revenue operations efficiencies
* Complementary projects to enhance tech stack integration
### 2-3x boost in addressable audience inventory, fill rates
### IAB / custom NLP data taxonomies and transaction analytics to improve deal accuracy, eCPMs and RFP success
### Machine learning / AI audience propensity models to scale quantity
### ON-SITE MONETIZATION:
#### ArcSpan AMS™ Next-gen 1P Monetization DMP
* Robust, real-time audience data processing
* Intuitive, powerful audience building and machine learning data intelligence
* Revenue-oriented direct sold programmatic deal results
* Next generation data identity and cookieless data
* Dynamic transaction landscape reporting and insights
### OFF-SITE MONETIZATION:
#### ArcTrax Reach+
Offsite or Off-platform Audience Targeting + Media Optimization
* Enhanced audience segmentation
* Media activation and optimization
* Scored audience using ML modeling
* Enhanced product solutions for sales teams
* Omni-channel
* Comprehensive advertiser reporting
### CUSTOM MONETIZATION ENGAGEMENTS:
#### Data Process Analytics and Monetization Effectiveness
* Analyze and deploy efficient and effective audience deal strategies
* Troubleshoot and QA adtech partner integrations
* Enable greatest data efficiencies and revenue operations optimization