Elegant models are a true representation of the reality for which they are designed. The efficacy and value of the model is a product both of the design process and the data that inform model construction.   This study describes the development of an accreditation model for the Funeral Industry in Victoria, Australia. The researcher is a professional with extensive experience and professional networks in the relevant field. In this investigation a case study approach is taken, using an insider view and an abductive strategy.  Drawing on the literature about organisational effectiveness, the real world of the funeral industry, experience of related human service industry and selected exemplars, a draft model is created. This model is reviewed and refined by professional peers through an iterative process that generates further meaningful data.  Data are analysed through a process of thematic analysis and interpreted using the perspectives of ‘mutual perceptions’, ‘symbolic meanings’ and ‘motives and rules’. The study supports the development of a novated model and describes features of the context that may influence the model’s implementation.   Recommendations are made both for the industry and for further research.  The report highlights the utility of integrating management theory (i.e., organisational effectiveness) with ‘real-world’ experience in the design of an elegant accreditation model