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# YC backed Startup Builds Full-Funnel Video Program from Scratch With Vocal Video
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July 12, 2024
 removes the manual work of creating and updating slide decks for pitch decks, financial reporting, client presentations and much more. As a new startup, they had no framework for making the videos they needed for sales, marketing, and customer support before Vocal Video. Read on to find out why Rollstack chose Vocal Video over the competition, and describe the platform as “the iPhone of video testimonials.”
**Speaker:** Nate Corliss, Growth & Marketing Lead, Rollstack
### **How does your organization use testimonial videos?**
**Nate Corliss:** Rollstack is a report automation company with clients around the world. Video testimonials are crucial to our marketing as well as our sales motion in building customer trust and explaining what we do.
### **What challenges did you have with creating video testimonials before Vocal Video?**
**Nate Corliss:** As a startup, we're new to video testimonials and don't have any framework in place for making them. So we didn't even really know where to begin.
### **What’s the ROI of video testimonials for your organization, and how do you measure it?**
> **Vocal Video plays a critical role in driving sustained success of our business.**
**Nate Corliss:** Video testimonials are part of our full-funnel strategy spanning sales, marketing, and client support. It's hard to put an exact ROI number on it, but we're confident that Vocal Video will play a critical role in driving the sustained success of our business.
*A case study created with Vocal Video:*
### **Would you recommend others try Vocal Video? Why?**
**Nate Corliss:** Yes, I recommend Vocal Video. After doing extensive research on similar video testimonial platforms, Vocal Video stood out to me for its ease of use both for myself as the primary Vocal Video user and also for our clients.
### **How would you describe Vocal Video?**
> **Vocal Video is like the iPhone of video testimonials.**
**Nate Corliss:** Vocal Video is like the iPhone of video testimonials. It's very intuitive and easy to use. Everything is where it should be. The design functionality is easy to access. The templates are easy to set up and then ultimately publishing and editing are very straightforward. And customer success is lightning quick.
***Note:**Ready to start easily collecting, editing, and publishing customer testimonial videos and video reviews? Create your**.*
Customer success at Vocal Video.
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# How this Global Brand Exponentially Reduces the Cost of Video Production
Freyr Solutions is the largest regulatory solutions and services provider for the life sciences industry. With over 1,500 global customers and more than 20 locations around the world, Freyr had no easy way to collect video testimonials from customers or employees. Read on to learn why Freyr brought on Vocal Video to fundamentally change the way they create audiovisual media, and achieve significant qualitative and quantitative ROI.
**Speaker:** Rajiv Rangan, Co-Founder & Co-CEO, Freyr
**Rajiv Rangan:** If I were to describe Vocal Video in just two words, it would be **simplicity and fluidity.**
**Rajiv Rangan:** Prior to Vocal Video, we didn’t have a process or platform to create video content at scale. We are a global company with 1,500+ customers and employees in various locations around the world. So there was no easy or cost effective way to centrally collect video content, whether it's employee testimonials or customer testimonials.
*An employee testimonial video created by Freyr using Vocal Video:*
**Rajiv Rangan:** We believe using Vocal Video there'll be two kinds of ROI - quantitative and qualitative. So the quantitative ROI is primarily in terms of exponential reduction in cost of having to reach out to customers and recording their video, testimonials that scale globally, multiple languages etc. That would be a huge and costly initiative for a company like us without Vocal Video.
> **Exponential reduction in cost.**
We believe that the way content is consumed has fundamentally changed. People are used to short form audio visual material. So we want to generate short form audiovisual content both from our employees and customers at scale. The qualitative ROI will come from fundamentally changing the way content is created and consumed, moving away from text to more of audiovisual content.
> **With Vocal Video, Freyr will fundamentally change the way content is created and consumed.**
> **It's very, very easy for any non-technical user to generate and disseminate the video content.**
**Rajiv Rangan:** I would absolutely give a very big thumbs up to Vocal Video. I think it's one of the most fluid software applications that I've encountered recently. We are using a lot of AI tools and other cloud platforms. But one of the key things I like about Vocal Video is the simplicity and the fluidity in which the application flows. It's very, very easy for any semi-technical or even a non-technical user to generate and disseminate the video content. So I highly, highly recommend the tool to any B2B organization that's trying to create any sort of audio visual content.
*A employee testimonial video created by Freyr using Vocal Video:*