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# Southern Gentlemen Logo Design
Here at SFC Design Group, it is our priority to provide extremely HIGH ROI on ALL our services. If we can’t get you Big Bang for you buck, we won’t do it. This is why we spend double and even triple the time during the logo process to ensure we WOW the world!
You see, our entire team works fluidly together. We have no weak links and we all rely on each other to produce digital marketing assets. It took me over 10 years to find this family of digital marketing experts for you.
When we got the call from Captain Tim of Naples, FL, we knew this was going to be a fun one. He really knew exactly what he wanted which is always a HUGE help. Rather than us guessing, he let us know aspects like expressions, colors, etc. He even provided us with a sketch, which I thought was pretty awesome!
In the sketch, he showed us this unique illustration for another company he owns. However we needed to turn it into a fishing logo, so sorry little piggy but time to turn you into a snook!
And sticking with the Florida Gators, the mean gator stays, but we needed to do something a bit more original and a lot of detail. I knew Brian our illustrator would light up that gator like Tim Tebow.
As with all logos we start with offering fonts and colors:
Upon approval, by Tim; Brian our extremely talent illustrator took to the design phase and blew us away (what else is new!)
This was one of those logos that just came together perfect because the client knew exactly what he wanted and we spent over a week brainstorming. It also helped that our very own Tim is a Gators fan as well.
But this logo was not perfect to our client, YET. And it is our job to exceed expectations while tailoring to the clients request.
Tim mentioned that the rod and reel in the photo looks very Walmart-ish. Not his typical gear and you know what, I didn’t see it until he mentioned, and while customers are NOT always right, Tim was 100% correct and I get the feeling he will continue to make us better throughout a longterm relationship!
So I asked Tim to send us some pictures of his gear to be sure we can see what the rod butt section and reel look like. And it was obvious, this needed to be upgraded to a cork butt along with a more modern reel such as as the Cabo as seen here.
Back to illustration and out came something even better than the first round.
It really is the little things that make branding perfect. And with the clients vision and our team, we were able to crank out something that is surely a winner.
Logo design for the outdoors industry is our speciality, but when the clients have visions and experience, it really does go a long way. You can rely on our expertise as well, but your creativity is always welcomed and most of the time extremely valuable.
We are moving onto the rack cards, website design, t-shirts and other areas of digital marketing. Stay tuned for Captain Tim in Naples, Florida – Southern Gentlemen Fishing Charters.
Tight Lines
Captain Mike
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# Reel Legend Logo Is Born…
I always say we have the best customers in the world because we all share a similar goal and passion. We always want to over deliver and see our outdoors customers succeed beyond their expectations. And it all starts with a logo…
I got the call from Zach that he was looking for a new website for his **charter fishing business** Reel Legend Sportfishing. Without a beautiful logo, it is very difficult to build a website using our unique style with high conversion rates.
I told Zach, let’s start with the logo and come back to the website when we nail down the new image of his business.
To my liking and gratitude, Zach had an amazing vision for his logo. He has a beautiful boat that we both knew had to be captured and told in this story of branding. Along with the boat, a **Destin Fishing Charter** is known for Red Snapper and Cobia. And boy was our team thrilled for this one!
Brian, who does all our illustrations was extremely excited when I came to him with these species. Our last several logos have been Mahi, sailfish, marlin, tuna, etc. So it was nice to switch it up and we have not done a cobia in a while, so it was exciting for all of us.
So off we went, team meeting and brain storming sessions. We all agreed on a unique concept that surely was going to be a master piece.
And then Brian worked his magic, with this picture of the boat:
To this now logo:
And that’s a wrap! We have the most talented crew here at SFC Design Group. Since we all work very closely together it allows us to vision the end product which is the EMAIL and PHONE CALL handing over credit card numbers to book a charter. Without lead generation, all this pretty stuff is no more than a business card collecting dust.
And now that we have a logo and brand that will be recognized everywhere, we can move on to print material such as , business cards, … And of course the “online asset” that most call “websites”.
I want to thank Captain Zach very choosing SFC and we look forward to a long and prosperous relationship.