14. SEGMENT REPORTING The Company s segment reporting structure reflects a brand-focused approach, designed to optimize the operational coordination and resource allocation of the Company s businesses across multiple functional areas including specialty retail, retail outlets, concessions, wholesale apparel, wholesale non-apparel, e-commerce and licensing. During the fourth quarter of 2011, the Company determined that it would disaggregate its former Domestic-Based Direct Brands segment into three reportable segments, JUICY COUTURE, KATE SPADE and LUCKY BRAND. The operations of the Company s former Partnered Brands segment have become the Company s Adelington Design Group &amp; Other segment. The four reportable segments described below represent the Company s brand-based activities for which separate financial information is available and which is utilized on a regular basis by the Company s CODM to evaluate performance and allocate resources. In identifying the Company s reportable segments, the Company considers economic characteristics, as well as products, customers, sales growth potential and long-term profitability. As such, the Company configured its operations into the following four reportable segments, each reflecting the different financial missions, cultural profiles and focal points appropriate for these four reportable segments: · JUICY COUTURE segment   consists of the specialty retail, outlet, concession, wholesale apparel, wholesale non-apparel (including accessories, jewelry and handbags), e-commerce and licensing operations of the JUICY COUTURE brand. · KATE SPADE segment   consists of the specialty retail, outlet, wholesale apparel, wholesale non-apparel, e-commerce and licensing operations of the KATE SPADE and JACK SPADE brands. · LUCKY BRAND segment   consists of the specialty retail, outlet, wholesale apparel, wholesale non-apparel, e-commerce and licensing operations of LUCKY BRAND. · Adelington Design Group &amp; Other segment   consists of: (i) exclusive arrangements to supply jewelry