They also seem to have gone from the old ads which had some real statistics and numbers to now using some generic numbers and stats.

For instance the one I always see say if you vape you are 4x more likely to smoke than if you didn't. Well ok, but I cant solve for x with half the equation,  I feel like they are being deliberately vague.  For all we know, the chance of someone starting smoking in the first place could be 0.25%