top of page
Audience Research & Evaluation
* More
Use tab to navigate through the menu items.!
# YOU OPEN MINDS. BUT HOW MUCH?
###### Advancing informal learning by understanding its impact on individuals and communities
## WHAT WE CAN DO FOR YOU
xml version="1.0" encoding="UTF-8"?
#### Your vision is enhanced when you understand your audience. We collect, interpret, and communicate the right data to further the cause of your mission.
###### EVALUATION
###### AUDIENCE RESEARCH
MARKET RESEARCH
!
GRANT WRITING
EVALUATION PLANNING
PROFESSIONAL DEVELOPMENT
PROJECT MANAGEMENT
## PREVIOUS CLIENTS
Delivering quality research with results you can use.
#### Cooper Hewitt
###### Smithsonian Design Museum
!!!!!!!!!!Mailxml version="1.0" encoding="UTF-8"?
Audience Research and Evaluation Consultants
OFFICE LOCATIONS
Alexandria, Virginia
Denver, Colorado
Washington, D.C.
EMAIL
info@obergresearch.com
© Oberg Research, LLC
Powered and secured by 
bottom of page
## OUR MISSION:
## WE ASK QUESTIONS. WE ANALYZE ANSWERS. WE MEASURE IMPACT.
###### Oberg Research is an independent research organization specializing in Audience Research and Evaluation. We are dedicated to advancing informal learning by understanding its impact on individuals and communities.
# WHO WE ARE
## Meet the minds behind Oberg Research
#### We are a women-owned small business with decades of experience in the museum and informal learning field.
## HEIDI KARTCHNER
Director
Heidi has been with Oberg Research since 2009 and has been the organization’s director since 2016. She has a degree in Sociocultural Anthropology and is certified to conduct social and behavioral research with human subjects, along with over 15 years of experience conducting and analyzing quantitative and qualitative research in museum settings with visitors. She is passionate about free-choice learning in museums and cultural site settings. She is skilled at leading projects, managing teams, and conducting qualitative and quantitative research for public engagement projects. Heidi is based in Denver, Colorado.
## TAMMY MESSICK CHERRY
Senior Researcher
Tammy has worked in the field of Visitor Studies since 2009. She specializes in working with museums and informal learning organizations using qualitative and quantitative research methods to understand the learning outcomes of their programs, exhibits, and websites for their visitors. She taught the Museum Education Evaluation Course at The George Washington University in 2017 collaborating with NMNH on the student-led evaluation for the Deep Time exhibit and enjoys leading project teams in logic modeling and outcomes planning sessions. She also has experience working on various visitor-based projects as an independent consultant and as a Research Associate at the Institute for Learning Innovation.  Tammy is based in Alexandria, Virginia.
## ANNA NEUMILLER
Research Associate
Anna graduated with her Master’s in Instructional Psychology and Technology in April 2023. She has previous experience as a museum education content development specialist and as an instructional designer at the university level. As a recent graduate, she is knowledgeable in current and relevant best practices and educational strategies within the learning community. She has completed Human Subjects Research training as well as the Protections of Minors course through the Smithsonian. Anna is based in the DC Metro area.
## AMY JUDSON
Amy has worked with Oberg Research since January 2022 where she conducts quantitative and qualitative research, data collection, analysis, and report writing for clients such as the National Air and Space Museum. She has a Master’s degree in Political Management from The George Washington University with an emphasis on polling and is certified to conduct social and behavioral research with human subjects. She specializes in quantitative and qualitative research and analysis. Amy is based in Alexandria, Virginia.
## LAUREN MILLARD
Lauren studied sociology and has experience with both qualitative and quantitative research methods. She specializes in data collection and analysis. She has completed Human Subjects Research training in addition to her Protection of Minors Training through the Smithsonian. Lauren is based in Mesa, Arizona.
## JAIME DAVIS
Digital Marketing Specialist
Jaime studied Interdisciplinary Humanities with an emphasis in Art History. She worked at the Museum of Peoples and Cultures creating digital and printed content for exhibitions, marketing, and educational programs. Her experience in the field of humanities informs her work for Oberg Research. Jaime is based in Bend, Oregon.
Mailxml version="1.0" encoding="UTF-8"?
# OUR SERVICES
## Our diverse areas of expertise are designed to fit the changing needs of your project
## EVALUATION
## Understand your audiences' expectations, experience, and feedback.
## AUDIENCE RESEARCH
## Embark on a systematic study related to your audiences' needs and interests.
## EVALUATION PLANNING
## Identify the most important questions and methods for measuring impact.
## GRANT WRITING
## Write mission-focused grants for your institution. We also provide services for NSF, NIH, and IMLS grants.
## MARKET RESEARCH
## Identify your audiences' current preferences for use in marketing and advertising.
## PROFESSIONAL DEVELOPMENT
## Expand your knowledge of evaluation through webinars and workshops.
## PROJECT MANAGEMENT
## Stay focused on your goals, meet your deadlines, and produce actionable results.
!!
# OUR APPROACH
##### COLLABORATIVE
Our approach is highly iterative and encourages collaborative dialogue from initial concept to final implementation, to ensure that our partners’ goals are achieved. Each project has unique goals, methods, and analyses.
##### COMPREHENSIVE
We work on all stages of a project, including front-end, formative, summative, and remedial. We use multiple methods to gather data including surveys, interviews, focus groups, and more.
##### FORWARD FOCUSED
We believe that collecting and understanding the right data can greatly enhance our mission and further the cause of our partners. Once the data is in hand, we use a variety of analytical techniques to explain what the data means for our partner’s projects.
From past clients:
> "Their responsiveness to feedback, adaptability to program & institutional constraints and processes, and open lines of communication make them easy to work with and reliable partners.”
# FEATURED PROJECTS
## Every project has its unique DNA
##### "Oberg Research has been outstanding in their performance with us evaluating [our museum's program]. Their responsiveness to feedback, adaptability to program & institutional constraints and processes, and open lines of communication make them easy to work with and reliable partners."
###### Oberg Research is a full-service research and evaluation firm with experience working with museums, cultural institutions, science centers, and other non-profits. We help you produce and design evaluation projects that lead to results you can use to inform current and future programming.   Oberg Research believes in close collaboration and communication with clients throughout each project. Each project is catered to the needs of our clients, with careful attention given to selecting the appropriate methodology and reporting format to fit our clients’ goals and budgets.   We look forward to the opportunity to work with you on your project!
### FEATURED PROJECTS
### FEATURED WEBINAR: Tips for Writing RFPs for External Evaluators
### FEATURED PRESENTATIONS & WORKSHOPS
###### Increasing Impact Through Evaluation at the Smithsonian Environmental Research Center
Colorado Alliance for Environmental Education Conference | September 2024
###### Tips for Writing RFPs for External Evaluators
Denver Evaluators Network | April 2024
###### Evaluation and Assessment: BIORETS Evaluation Panel
Florida International University Institute of Environment BIORETS Workshop | January 2024
###### Measuring Impact: Applying Evaluation in Your Work as Advancement Professionals
Smithsonian Office of Advancement | May 2023
###### Communicating the "Big Idea": How to Stay on Track
National Society of the Colonial Dames of America | November 2022
###### Gender Discrimination and Sexual Harassment in Public History
National Council on Public History and American Association for State and Local History | March 2022
###### Discussing the Past: Creating Spaces for Families to Talk About Slavery and Other Difficult Subjects
American Association for State and Local History Annual Conference | September 2021
###### Virtual Recruiting: What Worked & What We Would Do Differently Next Time
Visitor Studies Group Annual Conference | May 2021
###### Logic Model Workshop
George Mason’s Gunston Hall | January 2021
###### Evaluation 101 Workshop
PEW Center for Arts & Heritage | May 2018
###### Using TrackNTime to Keep Track
American Association of Museums Annual Conference, CARE | May 2013
###### Audience Research in Small Museums
American Association of Museums Annual Conference, CARE | May 2009
###### A Time for Small Museums
BYU Mentored Student Learning Conference | May 2009
## Want a sample?
Enter your email to receive a sample of Oberg Research work.
Enter your email hereSubmitMailxml version="1.0" encoding="UTF-8"?
Use tab to navigate through the menu items.
CONTACT US
### Reach out with any questions or inquiries
First nameEmailLast namePhoneLeave us a message...Submit
Thanks for submitting!