After listening to the latest BadVltage episode and hearing Ack get all giggedy about the possibility of being able to see others peoples' generic advertisement stream, I wondered: If Cohort advertisement is basically the new "Whats your pronoun?" way of analytics, then where does this leave the individual in terms of being misappropriately 'grouped'?
Then surely its not so much about privacy and more about 'fitting in', like being back at High School?