Collaboration between parties is identified as central in enabling trading partners to\ud
develop competitive advantages when they work together via the Internet. However,\ud
the issue is less well developed for the electronic distribution context.\ud
This study examines the collaborative relationship between a distributor and dealers\ud
in the Thai motorcycle industry when they use the Internet to conduct business. It also\ud
aims to augment the level of collaboration between the parties by focusing on how to\ud
improve human collaboration and electronic collaboration