I'm from Philly and had to stop in when I found out a Rita's was open.
It wasn't exactly what I had remembered, Flavor was just OK and not as intense. Not bad, but not great.

I prefer Repicci's Italian Ice. They don't have their own store, but it's carried at Cookiez on Mill in Tempe and also they are at a lot of festivals in the valley. You can also find quarts and pints at AJ's markets.

Just glad there are finally some good Italian Ice options for us East Coast folks out here in AZ!