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# Fractional Chief Operating Officer
## **Can your business operate without you? Discover how a fractional Chief Operating Officer (COO) can help you grow and scale your business while taking the burden off your shoulders.**
Is the only thing keeping your business running smoothly YOU? For many entrepreneurs, their operation processes live in their heads. However, without standard operating procedures (SOPs) and a system in place, one accident could devastate the business.
Using a fractional Chief Operating Officer (COO), you can install an operating system for your business that ensures it runs optimally, even if you aren't there. It essentially becomes a self-scaling organization. Imagine not having to be continually hands-on and present to operate a successful business. With a fractional COO, you can grow and scale your organization to make it more productive and profitable while experiencing more freedom.
## **What Is a Chief Operating Officer?**
A Chief Operating Officer (COO) is a member of the senior level management overseeing the day-to-day operational and administrative functions of the business. In most cases, a COO will report to the Chief Executive Officer (CEO). While the CEO tends to be the public face of a company, the COO works behind the scenes, handling internal affairs and implementing systems to ensure the business’s successful operations.
## **What Is a Fractional Chief Operating Officer?**
A fractional Chief Operating Officer (COO) is an executive with several years of experience in business leadership and C-level management. A business brings on a fractional COO to provide operational leadership rather than hiring a full-time senior executive, which is cost-prohibitive for many companies.
Even for companies that can afford to hire a COO, using a fractional COO provides flexibility and affordability. In addition, it enables you to have an expert in the position when you need one—so you can focus on the long-term company vision while your fractional COO manages the daily operations on a part-time or as-needed basis.
For many small-to-midsized companies, a fractional COO is all that is necessary to install and implement an effective operating system that optimizes operations to run like a well-oiled machine. As a result, whether you are hands-on and highly involved or not, your company will operate at a consistently high level of productivity and success.
Using a Chief Operating Officer means you have an expert with a fresh perspective and extensive experience in business operations. They have access to a full line of resources—much more than what your company can access on its own. They know what works and doesn't—no more operations trial and error.
Whether you need a COO to fill in the gap because you don’t currently have one on staff or to serve a need during a transition, a fractional COO can take your business operations to the next level effortlessly.
## **What Can You Expect from Fractional Chief Operating Officer Services?**
A fractional Chief Operating Officer can provide a range of services, including the role of advisor, coach, consultant, or part-time leader of your business operations. Smaller agencies use a fractional COO to help them develop the strategic leadership necessary to delay costly executive hiring until they achieve a larger scale.
To profitably scale, your business must have a proven operating system. Your fractional COO will give you time-tested methods and tools to grow your organization, and you can customize the COO services to meet your unique business needs. Outsourcing the role of COO gives you all the advantages of a full-time executive without the price tag.
The fractional COO can provide the following services:
* Strategic planning
* Procedure development
* Operating system installation and execution
* Process improvement
* Daily operations management
* Resource allocation to generate maximum value
* Staffing and project management
Is your business transitioning or trying to hit a new level in growth and profitability? When all the operational decision-making falls on your plate as the owner or CEO, it's challenging to have the bandwidth necessary to think strategically. A fractional COO will expertly handle the day-to-day details and establish crucial systems, so you and your management team can focus on the execution of tasks related to your roles instead of on operations.
## **Why Choose a Fractional Chief Marketing Officer?**
Choosing a fractional COO for your business leads to greater efficiency, faster growth, and more profits. This professional, unbiased perspective will provide the boost your company needs to level up like never before.
Beyond making your organization more efficient with a better operating system, a fractional COO prepares your company for the future. Businesses with established operating systems tend to sell for a lot more. Why? Because they can run themselves. It’s far easier to sell a business when the new owner can hit the ground running. Even if a business sale isn’t in your future, knowing your organization will run optimally with or without you provides peace of mind and confidence.
Hire a fractional COO so you and your team can do what you do best. You won’t have to spend time or money training a new executive for the job. This is a professional who can get to work immediately. You’ll enjoy fast results for your business. Plus, you can finally feel in control of your business—rather than your business controlling you.
Take that vacation. Take a day off to hang out with your family. Find relief so you can enjoy life a little more. Your fractional COO will ensure you have the operating systems you need to stop feeling trapped in your business, so you can experience the full benefits of business ownership—like what you imagined it could be when you started.
Ray L. Perry offers a full range of fractional Chief Operating Officer services to give your company the advantages of a dedicated in-house COO without the drawbacks. Call our office or contact us online today to see how we can help your business obtain an operating system and operational strategies that empower your business to drive itself to success—without you having to be involved every step of the way.
**Marketing Decisions Designed To Grow Your Business**
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## **Hear From Our Happy Clients**
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     EXCELLENT     Based on 14 reviews                        Management Can-Restore  2023-10-04   Trustindex verifies that the original source of the review is Google. MarketBlazer has assisted our businesses for years. It isn’t just a company or just the technology that MarketBlazer really stands out with but the personal attention Ray Perry puts behind everything he does. You never feel like just another customer or number with Ray. He proves his care for not only your business but you as well as the people within your company. I would highly recommend Ray and MarketBlazer to anyone and not to just get new business but to improve the quality of business you already have.              Steve Isler  2021-06-22   Trustindex verifies that the original source of the review is Google. Spending almost 40 years selling organically and having more times than I can count heard some well meaning VP of Sales or a CRO asking about a Rolodex, I realized that the world of selling has changed. Customers are coming in better educated than I was. They already knew more about my company and my competitors than I did. I realized there was a better way to ‘do’ sales when I was introduced to Marketblazer. I urge you to take the time to speak to Ray, his program addresses the new world around digital marketing.              Loraine Kasprzak  2020-07-14   Trustindex verifies that the original source of the review is Google. Ray's expertise in lead generation is top-notch. I learned a ton from him that will save me time and effort as I build lead gen funnels for my business as well as my clients.If you have the opportunity to work with Ray, either as a collaborator or as a client, take it!              Kevin Spafford  2020-07-01   Trustindex verifies that the original source of the review is Google. The website looks GREAT! You and your team have done an amazing job and in a very short time.              Jeff Korhan  2020-06-08   Trustindex verifies that the original source of the review is Google. Marketing nowadays is blend of systems and personal touch. You get both with MarketBlazer as Ray Perry blends commonsense selling skills to humanize the marketing experience.              Walid Hmeidani  2020-05-29   Trustindex verifies that the original source of the review is Google. Very pleased with the service MarketBlazer provided. Ray is a great strategist. And more importantly, he is genius in engineering automated marketing systems that will keep pumping up quality leads well into the future. Thank you Ray for all you have done for us.              Andrea Shukis  2020-05-12   Trustindex verifies that the original source of the review is Google. Ray, you are truly a Small Business Marketing expert, and any client that gets the opportunity to work with you should consider themselves lucky. I can't thank you enough for your invaluable insights and no-nonsense approach in creating a Marketing Strategy that really works.              aubrey overstreet  2020-05-07   Trustindex verifies that the original source of the review is Google. Ray is a master of marketing strategy and his knowledge and experience are a sure win for any business looking to put strategy before tactics and get serious about growth!              Sam Harding  2020-05-07   Trustindex verifies that the original source of the review is Google. Ray was able to help our business instantly with his expertise and knowledge with sales and marketing funnels.  The strategy he applies to the process and the guidance he has given us has gone beyond our expectations.              Ben Robertson  2019-03-18   Trustindex verifies that the original source of the review is Google. Have learned much from working with Ray. His insight into the connection between marketing and sales is outstanding. Ray never fails to teach me something about how I can get more effective in marketing.
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### Ray L. Perry
Ray L. Perry is a marketing consultant, business advisor and author. From the very first conversation you have with Ray, you will quickly discover that he speaks completely differently than most marketing people.
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