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# **Increasing Your Profits Through Innovative Equipment Design**
We help construction equipment manufacturers develop
profitable products while saving time and money.
# Are you a construction equipment manufacturer struggling to reach your business goals?
# Are you losing market share...
...because customers are asking for equipment options you don’t offer?
# Are you wasting precious time...
...applying band-aid solutions that aren’t delighting your customers?
# Are you bleeding money...
...because of warranty claims or field repair issues of existing products?
# Wouldn't You Rather...
# Strengthen Market Share
Our clients gain strength in their market as we help them develop fuller, innovative product offerings.
# Increase Profitability
Our clients see increases in profit margin from our efficient, modular design philosophy.
# Unlock More Time
Our clients can get products to market faster with us. How much is one Quarter worth to you?
# Enginuity Tech can help your business...
* Our Client projects have included numerous excavator attachments, skid-steer attachments, truck-mounted machines, and standalone construction equipment.
* Our Clients have ranged in size from Start-ups to Fortune 500.
* Our Clients benefit from our MacGyver-like approach to design which has yielded 9 US Patents to-date.
* Our Clients benefit from our modular approach to design, providing easy up-sell options and configurations for their customers.
* Our Clients benefit from our ability to manage customer requests within the limitations of supply chain and manufacturability.
* Our Clients experience more than a professional engineering service; We understand the need to “delight the customer” to gain market share.
* Our Clients have often used our services repeatedly because of the excellent returns they receive. Clients receive much more than a “packaged product;” a strong consultant-client relationship is a key element of our services.
#### Plus...
##### We won't start a project unless we're confident we can fix your problem. All design proposals include a satisfaction guarantee!
##### Let us help you.
# What Others Are Saying...
> *"You have a unique quality of being able to see the whole picture when designing a project and have great insight into savings possibilities."*
>
> John Patterson | WORD Rock Drills
> *"You’re my secret weapon."*
> Paul Nemit, Manager | Compressor Engineering, Johnson Controls
> *"Colin is one of the most creative engineers that I have had the privilege to support. He always had an innovative approach to design.”*
> Andy Farbstein, President | FenSeal
# Service Solutions for Your Business
Many of our clients are long-term clients who realize the value we provide and prefer to keep us close by. We work with clients of all sizes and project durations.
* ##### Develop Intellectual Property
  Not only can we innovate new intellectual property, we can help you protect it. We are familiar with the patent process and how to work with patent attorneys to provide the strongest patent claims. **To date, our clients or associates have been granted 9 US Patents from our innovations, and others are pending.**
* ##### Automate Design Decisions
  We've helped clients take **tasks that literally took days or weeks and generate the same results in minutes or hours** using automation tools we developed for them. By automating repetitive or math-intensive tasks, our clients got to a solution much faster, providing a tremendous return on investment for them. **We can also coach your team on how to implement AI technology in your business to increase productivity, both inside and outside the engineering sphere.**
* ##### Engineer New Solutions
  Some of our clients have their own design teams and others don't. Either way, we collaborate and provide CAD simulation and modeling, Drawing/Documentation, 2D, 3D, still-image and animation visuals for their needs. **We can be a fractional engineering department or a temporary "side-car" to assist with the workload.**
* ##### Communicate Clearly
  Enginuity Tech is known for creating high-quality presentation visuals that clearly communicate complex subjects to non-technical audiences. We've coached design teams and created award-winning presentations material for multiple clients. **One presentation received 1st Place out of 700 entries; two more won 1st Place and $50K cash awards for our clients.**
# Meet the Founder...
With over 15 years of experience in the construction equipment industry and almost 25 years of engineering and project management experience, Colin Campbell founded Enginuity Tech with a desire to help companies develop innovative products. A licensed professional engineer in multiple US States, Colin has a track record of developing profitable and innovative designs that have yielded patents and profit for small and large companies.
Colin places a high value on building real relationships with clients, ensuring they receive not just a product but a partnership.
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#### **Past & Present Clients include...**
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**WORK WITH US**
# Let's Get Started!
# Schedule An Intro Call
# Follow Up & Project Details
# Proposal Meeting and Project Launch
**BLOG**
# Practical Insight for Your Business
Jun. 25, 2024
## From Band-Aids to Brand LoyaltyFeb. 29, 2024
## Don’t Be That PersonFeb. 21, 2024
## “DFM: An Unseen Pillar of Engineering Success”
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# From Band-Aids to Brand Loyalty
One company I worked with years ago was so driven by investor results that they often put band-aids on products in order to get the order, but rarely went back to address the root issues. So often the solutions were cobbled together and it felt like the customer was accepting the solution only because they were stuck in a tight spot and that was their only way out.
Delighting your customers not only fixes the sale at hand, but leads to word-of-mouth sales and brand enthusiasm. When your customers think about your product, do they think,
**#1** “We buy them because we have to for now,”
or do they think,
**#2** “We absolutely love \_\_\_\_\_ product and would not buy from anyone else!”
If it’s not **#2**, do you know what it takes to get there?
# Don’t Be That Person
If you’ve been in the corporate world long (or involved with many humans in ANY capacity), someone’s name probably comes to mind with these descriptions…
* It seems like it’s always “their way or the highway.”
* They’re not open to discussion or new ideas.
* They like their way of doing things and get angry if you try to change it.
* If they were no longer in the company, it would be a breath of fresh air.
I’ve worked with several of these people over the years. Of those who come to mind readily,
* One left the company (to everyone’s delight),
* One was fired (to everyone’s delight), and
* One became a good friend (to my delight).
There are at least four things I’ve learned from my time with them:
### 1. They’re real people
They had real things happen to them, and go home to a real home life. Until you understand them more on a personal level, you are probably addressing symptoms, not root causes. In fact, if you’d prefer to just get them out of the way, you’re probably more like them than you’d like to admit.
### 2. Everyone needs to grow, not just them
Early in my career these people were purely an obstacle to my comfort, and I would go home furious and vent to my family.  But honestly, I know for a fact I have sent a few people home feeling the same way about me. “What causes fights and quarrels among you? Is it not this: that your desires are at war within you.” (James 4:1, the Bible). This one verse describes every frustrating conversation I’ve ever had. Both of us had desires and they were not aligned.
### 3. They can sometimes become friends
“The purpose in a man’s heart is like deep water, but a man of understanding will draw it out.” (Proverbs 20:5). There was a guy I worked with once who was emotionally up and down. He was a bit stand-offish in large meetings and embarrassing to my department. But over time as I sought to understand what made him tick, he became one of my closest friends at that job and we still talk occasionally many years later.
### 4. You’re not responsible to fix them
I remember writing a long email to my boss about a hurting employee in the engineering department, concerned that she was really struggling with changes he was implementing. He responded that there was a lot more to the story; she was the Old Guard, with her personal identity tied up in her work and her way of doing things. When we tried to change that, her world was flipped upside down. He fired her not long after and the department was SO much better off. There’s only One Person who can change hearts, and you’re not him. Sometimes they just need to go for the sake of the team and you can pray they own up to their terrible behavior somewhere else.
In summary, don’t be the guy with his ears plugged, and seek to understand why those who do have their ears plugged are the way they are. I guarantee you will grow in the process, and you may just find a friend.
(image by Dall-E)
# “DFM: An Unseen Pillar of Engineering Success”
As a young engineer years ago, a major component of engineering that I didn’t appreciate was the importance of open communication with manufacturers. I think a lot of engineers have this problem even long into their careers. Learning to ask manufacturing questions is a critical component of developing cost-effective designs; it’s just one component of a concept known as Design for Manufacturability (DFM).
I had an interaction this morning with a supplier that brought this point home and provoked me to write this. I jumped on a call with a manufacturer to discuss a project he quoted around $20,000+. Through open dialog and strategic questioning, I was able to make very minor tweaks to the design and he expects the cost to go down by by ~$3,000+. It all happened because I needed to learn more about what made his manufacturing process difficult. It wasn’t at all about talking him down on price; it was about understanding what made my parts difficult for him to make.
Engaging with manufacturers is enlightening. It provides insights into the complexities of various production processes, from metal fabrication to precision machining to plastic injection molding. I am way more effective as a design engineer because I asked LOTs of questions. Even after 20+ years, I am still learning.
This practice of DFM—of actively seeking collaboration with those who manufacture our designs—serves a dual purpose: it not only ensures our projects are more economically viable, but it also enriches our professional expertise. In essence, DFM is not just about making things cheaper; it’s about making things more efficiently for everyone involved.
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Comments for Enginuity Tech LLC
Your Design Team's Secret Weapon
Fri, 17 Jan 2025 18:28:34 +0000
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# The Blog
The Enginuity Tech Blog
## 
Are you providing band-aid solutions or are your delighting your customers?
If you’ve been in the corporate world long (or involved with many humans in ANY capacity), someone’s name probably comes to mind with these descriptions… I’ve worked with several of these people over the years. Of those who come to mind readily, There are at least four things I’ve learned from my time with them: 1. They’re real people They …
Engaging with manufacturers is not just enlightening; it’s essential for any design engineer looking to develop cost-effective and efficient designs. Through strategic questioning and open dialogue, as evidenced in a recent discussion that led to a $3,000+ cost reduction, the practice of Design for Manufacturability (DFM) proves to be a dual-purpose tool—enhancing economic viability while enriching professional expertise.
Comments on: From Band-Aids to Brand Loyalty
Tue, 25 Jun 2024 15:11:46 +0000
Comments on: Don’t Be That Person
Sat, 04 May 2024 16:38:00 +0000