In recent years the creative industries have become a focus of policy and academic discussion across the world. However, much of the existing literature has concentrated on national perspectives or on social and economic regeneration strategies in large cultural cities while data and understanding at the local level is more limited. This thesis aims to help redress this imbalance by focussing on the smaller and less established context of Urban South Hampshire on the central south coast of England. Longitudinal case studies are used to explore two key research questions, firstly, what are the needs, motivations and experiences of people hoping to develop careers and businesses in the sector; and secondly, how can local initiatives and public sector interventions support creative industries development. While some guidance is available to assist local and regional decision-makers there are few studies which follow the evolution of specific interventions over time to evaluate their effectiveness and inform future sectoral strategies. Although the urban bias of the creative industries is well documented this thesis argues that under the right conditions and with the right policies and initiatives towns and smaller cities can offer a more welcoming, affordable and socially cohesive creative milieu in contrast to the highly competitive environments of major cities. Demand for specialist initiatives with a dual focus on nurturing creative practice as well as promoting enterprise and business skills is also highlighted. This is especially relevant at the cultural-end of the sector which is becoming increasingly exposed to market pressures in part due to recent cuts in public sector spending. The thesis also argues that creative individuals are seeking new spaces to exist within the sector which allow them a level of creative autonomy over their practice while also enabling them to develop sustainable careers and successful businesses