The fast fashion industry is one facet of the multi-billion dollar global fashion industry. Fast fashion is the latest business model trend in the fashion industry. These firms aim to provide low-cost, low-quality, trend based clothing to consumers at unprecedented speeds. In order to do so, these firms use unethical and exploitative cost cutting methods in order to lower production costs and maximize profits. This study examines the fast fashion business model and its unethical practices in the broader context of the global fashion industry. Economic models and theories are used to explain how fast fashion went from a competitive fringe to a global profit leader, and how these firms can create empires based on unethical business practices