I'm looking to shed light on businesses that have a special spark or spirit, something that makes you admire them. For me, this usually means:  - Have bold/unpopular opinions of how to do things
  - Explicitly _don't_ aspire to making zillions of dollars as the main goal
  - Have strong principles, possibly at the expense of business opportunity
  - Seem fun/real/irreverent, not just biz-bots

In my network/bubble (which is VC-backed startups / FAANG), I just don't see a lot of this. Tell me HN, what am I missing?