* Practice Areas
  ### 
  + 
* Knowledge
### Our Mission
## We inspire People to do New Things
!
> We bring multi-disciplined experience to help you make strategic, data-informed decisions to grow your business and its brand with collaborative, agile approaches with clients and their consumers to help quickly identify significant gaps in the market, align resources and capitalize quickly on growth initiatives.
>
> Valen Group
## OUR VALUES
!!
#### Strategic
thinking through to the end
### Entrepreneurial
bias for action
### Collaborative
leveraging strengths
### Trust & Respect
foundation of how we treat one another
### Learning
always improving, no failure
### Humor & Fun
love what you do
## About Us
We are a strategy consulting firm focused on growth strategy, innovation, and brand licensing. We specialize in developing critical, data-driven insight for areas of the business where the path to growth is not readily clear.
We are recognized for our agile approach to innovation that has been optimized for the corporate innovation environment. We have a practice dedicated to Strategic Brand Licensing that develops strategic, long-term deals about 15X the average corporate trademark licensing program. Many times executives know their growth vision but need a clear fact-based plan or roadmap for growth or innovation. We specialize in developing critical insight for areas of the business where the path to growth is not clear.
By bringing clarity to your future and where you are heading, we help you create top- and bottom- line growth and a sustainable, competitive organization. Because we are a learning organization that works on cutting edge issues, across many companies and categories, we can inspire you and your team to do new things.
## Connect with our team
Each member of the team at The Valen Group brings global perspective and experience, diversity in thought and culture, and multi-disciplinary thinking to their work. Driven by a desire to move markets, our people are creative problem solvers whose curiosity has them always learning. Our culture encourages them to tackle the hard issues through transparent communication, and to be aware of what they don’t know.
## Driving strategy, innovation & licensing for leading brands
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
# Contact us
We are a strategy, innovation and licensing firm focused on helping brands grow. Find us in the heart of Cincinnati's business district.
### where are we?
###### 10250 Alliance RoadSuite 226Cincinnati, Ohio, 45242 USA
### Reach out
* Phone: +1 513 842 6300
* Email: info@valengroup.com
### Our hours
* Mon - Fri: 8AM-5PM EDT USA
## Start the Conversation.
Simply fill out the form above  and one of our team members will respond within 24 business hours
* Valen Group  10250 Alliance Road, Suite 226
   Cincinnati, OH 45242 USA
    Tel:+1 513 842 6300
   E-mail: info@valengroup.com
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###### QUICK LINKS
###### SERVICES
©2024 Valen Group.   All Rights Reserved.
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+1 513 842 6300
## Join the Valen Community
Get curated monthly emails directly to your inbox from the latest in innovation, growth strategy and brand licensing.
You’re invited to join our network of innovation leaders and strategists.  As leaders in our industry, we are always excited to collaborate and share in our learnings, challenges and trends that expand our breadth of expertise.
Our monthly, curated series of innovation resources, including thought-leadership, case studies, and industry news— features how companies are navigating their innovation programs to achieve success.
#### Product Innovation
#### Brand Strategy
#### PipelineStrategy
#### Strategic Partnerships
#### BehavioralInsights
#### Jobs-To-Be-Done
## Corporate Strategy without the Corporate Price-tag
We offer a complete set of tools for your brand's growth map for the road to success
## Our Customers Are Part of Our Success
Our clients are at the top + are the best in Class thanks to a complete Methodology we have created to increase their sales and company profits.
“
> The Valen Group demonstrated a breadth of experience and provided valuable support through [ our ] early-stage, product development and research needs.
> CRO of Dine Brands
## Let’s Work Together & Create a Winning Growth Strategy
Get a free consultation on how to grow your market presence by empowering your decisioning science. Sign up today and receive your voucher.
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## Our Clients
*★**★**★**★**★* 5/5
"The Valen Group is a one of a kind firm that is able to communicate and work at all levels of our organization, not just at the top."
Chris Haller
Vice President of Sales
"Don't think for a moment I had to be reminded about The Valen Group. You guys have done great work for us!"
Marc Blackman
Chief Executive Officer
## Marketing & Brand Strategy
# Marketing & Brand Strategy
Valen Group’s Marketing & Branding Practice leverages deep consumer insights to strategically position brands to scale by answering the questions you need to know before going to market.
Marketing  & Brand Strategy Services
Marketing & Brand Strategy are critical to successfully reach and attract new consumers while improving retention and loyalty with existing consumers.
## What We do
We provide our clients with the foundational building blocks necessary to establish a successful brand position to inform the Marketing Strategy.
At Valen Group, our marketing and brand strategy services encompass:
* **Marketing Strategy**: to help you strategically plan how you will promote and sell your product/service. We will guide you to define your target market, and identify your marketing mix, Defines the choices of the target market, customer segment and supporting activities
* **Marketing Activation**: Effective use of communication assets such as the brand, product, messaging, and visualization
* **Brand Strategy**: Conveys your future aspirational affinity and positioning of the brand
* **Brand Equity Analysis**: Uncovers consumers’ expressed perceptions of and experience with the brand through 
* **Design Strategy**: Translates messaging and visualization to create a distinct mindspace and positioning consistent across all mediums of communication
## How We Work
**IN OUR APPROACH,** Valen ensures your marketing and brand strategies align to your business growth efforts to improve results. Our plans are devised with pre-measures and post-analysis for continual learning and optimal results. From a strategy perspective, the goal is to identify and communicate a unique difference that will garner a competitive edge and increase profit. We help you identify a successful positioning that conveys a unique mindspace for recall, affinity, and perception that speaks to the ethos of the organization.
We include supporting  to better identify, understand, and communicate to your intended audience. By focusing externally on listening and learning, our team can help solve how best to allocate supporting resources to best portray your organization and brand and, subsequently, optimize the experiences of the audiences you seek to connect.
Service Areas
* Insights & Analyses
##### Strategically Rebranding to Scale
Case Study
##### Related Content
> The Valen Group used an expansive approach to analyze and research our market. Their comprehensive findings helped us develop sales and marketing strategies across all of our product lines.
-Vice President, R.A. Jones & Company
## Choose Valen
## WHY VALEN?
 allows an organization to manage uncertainty and make strategic choices during development and prior to delivery. We utilize short sprints that focus efforts to progress through development. By applying agile principals originating from software development methodologies, new ideas that drive innovative solutions become attainable, efficient, and effective through iterations, or sprints, of test-and-learn scenarios. This enables an organization to gather critical, unique insight into its customers or consumers and those insights to drive the development.
## OUR SERVICES
Valen’s Marketing & Branding services supports your business growth by strategically aligning your business objectives with carefully planned creative strategy necessary to remain relevant to your target customers.
#### Design Strategy
* Design Strategy Consulting
* Copy and Visualization Strategy & Tools
* Individual Design Target (IDT) Personas
#### Marketing Strategy
* Go-To-Market Strategy
* Channel & Customer Strategy
* Consumer Personas
* Brand Architecture
* Brand Positioning
* Brand Extension
## Articles
## Related Stories
#### JOIN THE VALEN GROUP COMMUNITY
Get insights, tips and resources on the latest in strategy, innovation and licensing with Valen Group’s monthly thought leadership directly to your inbox.
## Insights & Analysis
# Insights & Analysis
Develop critical insight for areas of the business where the path to growth is not clear or to validate answers within your organization.
Insights & Analyses Services
Market research and market analysis practices must turn data into insight that informs strategic decisions. Combining these practices with agility is how to compete and win today and get a seat at the executive decision-making table.
# What we Do
**OUR INSIGHT METHODOLOGIES** are based upon agile principles to derive learning through a series of quick, iterative actions — a departure from more traditional practices in single, event-based form of discussions, focus groups, or long quantitative market research studies.  helps free up teams to adjust quickly making better decisions and getting to market faster.
Because we are multi-disciplinary, we will consider the best approach among qualitative, quantitative and market or competitor analysis methods. We can also help support inputs to a business case that would include market opportunity or market-sizing.
# Work with US
The Valen agile approach allows teams to navigate decisions through multi-disciplinary methods in an iterative process driven from disciplined insight. Read more on our Agile Learning Method, , to garner rich insight to cultivate bold ideas.
To propose on a study, we first understand your opportunity or issue and present back a brief for discussion with a general approach and to allow for your feedback. From that alignment and adjustment, we will finalize the research approach into a formal engagement letter for your approval.
## The Valen Group used an expansive approach to analyze and research our market. Their comprehensive findings helped us develop sales and marketing strategies across all our product lines.
 allows an organization to manage uncertainty and make strategic choices during development and prior to delivery. We utilize short sprints that focus efforts to progress through development. By applying agile principals originating from software development methodologies, insights that drive understanding or decisions become attainable, efficient, and effective through iterations, or sprints, of test-and-learn scenarios. This enables an organization to gather critical, unique insight into its consumers and those insights to drive the development.
## SERVICES
## Insights & Analysis Services
Gain critical insight to propel an understanding that drives the decision or project typically coming from uncovering a unique perspective in some behavior, tension or problem allowing teams to identify solutions and eventually prove out value to the target customer.
#### Fusion MethodologyTM
* Agile Market Learning
* Agile Product Testing
#### Qualitative Research
* Jobs-to-be-Done
* Customer Journey Maps
* Empathy & Design Thinking
* Persona Development
#### Custom Quantitative Research
* Market Landscape
* Concept Testing
* Market Segmentation
#### Competitor Analysis
* Positioning & Pricing Analysis
* Whitespace Opportunities
#### Market Analysis
* Market Opportunity Analysis & Market-Sizing
* White Space Analysis
* Channel & Customer Analysis
#### Let's Talk.
No challenge is too big or small for Valen Group’s Senior Strategy Teams.  We help mitigate the risk for a better margin of success in market.
Take your first step & contact us today.
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