The Big Misconception About Clean Energy

75% carrot and 25% stick feels right.  

But the stick doesn't have to suck.

For example, it is 2022 and every outlet and device should by now be able to report their energy usage through the house/building wiring. The app should clearly display usage/cost. Even taking advantage of customizable nag notifications. 

I think that if people could see this info easily in a phone app then they would take more care.

Just speculating, but that one feature alone just might conserve 15%-20% of energy.