+ 
  + 
Search for:
!
# The Association Perspectives – August 2024
# **In This Newsletter**
* Introduction
* Why AI Succeeds in Advertising
* Data Monetization – A CDO Perspective
* The AI Act – EU Law Becomes Effective
* Get Involved
# **Introduction**
As we look towards the second half of 2024 and what new changes are waiting for us, *TheAssociation Perspectives* continues to heat up the AI discussion with new pieces on the role of AI craftsman, data protection in AI and AGI research, and innovation.
You can also catch up on upcoming industry events in AI and data.
Enjoy!
# **About This Month’s Edition**
 writes about AI success in advertising through behavior analysis and dynamic campaign management.
 discusses data monetization from a CDO perspective.
*The AI Act* becomes effective in August, marking the first major regulation of AI by the European Union.
## **About Our Contributors**
 is an experienced and innovative expert in Data Architecture, Data Analytics, and Data Integration, with 25 years of experience and knowledge in consolidating business requirements and harnessing the power of data to address them. Greg is currently working in Data Product Leadership, focusing his efforts on data management to power, inform, and drive AI innovation.
 is a global data leader with experience in optimizing global end-to-end data solutions for Fortune 1000 companies.  He is a member of the Forbes Technology Council.
 is the Founder and CEO of TheAssociation.  She is a proven, multifaceted leader at the forefront of business, ai, data, and software. Her mastery of business, and engineering processes, communication, and organization skill along with her data prowess has guided digital, and now AI transformation at many of the most recognized brands in the world.
---
# **Thought Leadership Corner**
This month’s edition includes insightful pieces on the success of AI in advertising and data monetization from a CDO perspective.
## **Why AI Succeeds in Advertising**
By 
Artificial Intelligence (AI) has found a particularly welcoming home in the advertising industry, outperforming many other sectors in terms of successful implementation. While many industries are still learning to leverage neural networks and LLM technology for real business advantage, advertising platforms are proving their ability to target, predict, and even direct human behavior.
Several factors make advertising an ideal environment for AI to flourish, including the vast availability of data and the predictability of human behavior.
## **Data Monetization: Turning Raw Data into Revenue Streams**
### **A CDO Perspective**
In today’s data-driven economy, organizations increasingly recognize the value of their raw data. As a Chief Data Officer (CDO), the strategic imperative to transform this data into viable revenue streams is more crucial than ever. This blog explores the key strategies and challenges in data monetization from a CDO’s perspective, mainly focusing on the U.S. market.
# News
The European Union’s landmark artificial intelligence law *(The AI Act)* officially enters into force August 1, 2024.
The AI Act is a piece of EU legislation governing artificial intelligence. First proposed by the European Commission in 2020, the law aims to address the negative impacts of AI.  The regulation sets out a comprehensive and harmonized regulatory framework for AI across the EU.
# **Upcoming Events**
Check out these AI and data industry events coming in the second half of 2024!
## Gartner IT Symposium
Join the  this October in Orlando, FL to access the latest Gartner AI research, connect with Gartner experts and experience unparalleled networking with peers in your industry. You gain expert guidance on the future of generative AI, helping you to define and validate your IT strategies, and lean real-world examples so you execute on key initiatives.
## Ai4 2024
Established in 2018,  is now the epicenter of the global AI ecosystem and the industry’s only must-attend annual event. Discover the latest applications, the state of generative AI, and best practices shaping the future of artificial intelligence. Enjoy dedicated content & unbeatable networking for both business & technical leaders from every major industry and job function, from leading enterprises, AI startups, investors, government organizations, and media.
# **Get Involved**
If you share our passion for shaping a future where AI serves humanity ethically and responsibly, we invite you to take action today.
*  as a member of TheAssociation and join us in our mission to drive positive change in the world of AI
* Engage your peers in the  and follow and get to know one another
* Share events by placing it on our Members calendar
* Suggest newsletter, webinar, and podcast topics to contactus@theassociation.ai
* Socialize TheAssociation and advocate with your management, peers, colleagues, and networks
Categories: 
Tags: , 
### Related Articles
## 
In This Newsletter Introduction The Importance of AI Practitioners: Modern-Day Craftsmen Shaping the Future Navigating AI and AGI Risks in…
In This Newsletter Introduction Machines That Think and Act: The Future of AI & Autonomous Systems The Future of Work:…
The AI hype cycle has undeniably taken over the world, permeating deep and wide into almost granular levels in various…
Disclaimer: A Critical Perspective on AI in Event Management This article begins with a crucial premise, or disclaimer, that illuminates…
Artificial Intelligence (AI) has found a particularly welcoming home in the advertising industry, outperforming many other sectors in terms of…
 © 2025 TheAssociation.AI, Fueled by Culstrata-AI
Connect With Us
Loading…
##
#### Report
There was a problem reporting this post.
Harassment
Harassment or bullying behavior
Inappropriate
Contains mature or sensitive content
Misinformation
Contains misleading or false information
Offensive
Contains abusive or derogatory content
Suspicious
Contains spam, fake content or potential malware
Other
Report note
Report
#### Block Member?
Please confirm you want to block this member.
You will no longer be able to:
* See blocked member's posts
* Mention this member in posts
* Message this member
* Add this member as a connection
**Please note:**
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
Confirm
You have already reported this .
# Author: TheAssociation
In This Newsletter Introduction Why AI Succeeds in Advertising Data Monetization – A CDO Perspective The AI Act – EU…
In This Newsletter Introduction Mapping the Uncanny Valley: Generative AI in Media Why In-Person Events Are Becoming the Preferred Marketing…
In This Newsletter Introduction AI Meets Events Planning Robots vs. Ritual The Real Cost of Poor Data Quality Words From…
In This Newsletter Introduction AI and Humanity: A Natural Connection Will We Miss a Critical Moment in AI? Demystifying AI:…
In This Newsletter Introduction Data Management in an AI World From Hype to Impact: Redefining AI for a Human-Centered Future…
In This Newsletter Thank You and Happy Holidays What Biden’s Executive Order Means for the Rest of the World Harmonized…
Announcements Newsletter Launch: The first issue of TheAssociation Perspectives newsletter has launched! In the Works   TheAssociation Product Updates Leads: Nikki Nolan, Wendy Turner-Williams…
In This Newsletter Welcome and Introduction Let’s Talk About AI and Governance Event Recaps: Operational Efficiency Summit NYC and TheAssociation…
# Author: Greg Anderson
Balancing Innovation with Data Protection Navigating AI and AGI Risks in Sensitive Data Management Artificial Intelligence (AI) and Artificial General…
The concept of the uncanny valley was first articulated by Japanese roboticist Masahiro Mori in 1970, describing the discomfort people…
The integration of advanced neural networking and Retrieval-Augmented Generation (RAG) technologies into robotics and drone swarms is spearheading a revolution…
The recent popularity of artificial intelligence (AI) and artificial general intelligence (AGI) processes requires an incredible amount of data for…
# Author: Dr. Suresh Rajappa
In today’s data-driven economy, organizations increasingly recognize the value of their raw data. As a Chief Data Officer (CDO), the…
# Author: Wendy Turner-Williams
Data Geek, Mom to 4 girls and proven business, and engineering leader who uses communication, community-building, data, and technical skills to ensure both cross-functional strategic alignment and the tactical execution of complex digital migration and business transformation opportunities. A known speaker, and data thought-leader with 20+ years in clouds, data, software and services.
In the annals of human history, certain periods stand out as pivotal moments when craftsmanship changed the course of civilization.…
As we close the first half of 2024, the rapid pace of technological advancement in artificial intelligence continues to accelerate.…
Dear Members, As spring takes hold, TheAssociation.AI is blossoming with new endeavors to propel our mission of responsible AI development…
Dear TheAssociation Community, It’s hard to believe that roughly six months ago, we embarked on this incredible journey together. When…
Dear Members, As we step into the heart of February, it’s with immense pride and gratitude that we reflect on…
Hello Members, Partners, Sponsors, and Potential Members! As we all embark on a new year, it will be a pivotal…
All I want for Christmas is my two front teeth, my two front teeth, my two front teeth has been…
# Author: Peggy Tsai
It’s been almost a full month since I attended my first IAPP conference in Brussels, Belgium. As the Chief Data…
About the Conference CDO Magazine and EDM Council’s Women Data Professionals Forum co-hosted the third annual Women Data Leaders’ Global…
About the Conference I recently attended the Operational Efficiency Summit conference in NYC sponsored by WatersTechnology, which focused on gathering…