This study explores the field of strategic management and in particular, strategy implementation. The central aim of this study is to develop a methodology to both improve and manage the process of strategy implementation within the Irish hotel sector.\ud
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This study reveals the positive contribution that an integrated strategic management process can make to the effective management of a hotel organisation. This study argues that the management of hotel organisations is similar to the management of other service organisations. There is a need for hospitality managers to apply effective management techniques to improve the strategic success of their organisations.\ud
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This study reviews current literature in the field of strategic management. A comprehensive survey of the Irish hotel sector was undertaken. In addition, a qualitative study based on an indepth case-study of an Irish hotel company, Jurys Hotel Group pic, was completed. From this research, a proposed methodology for strategy implementation was developed and subsequently tested. This practical application extended further, the qualitative research undertaken within this organisation, and in doing so refined the proposed methodology.\ud
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The study identifies strategy formulation and implementation as two key stages of the strategic management process. The study concludes that formulation and implementation are often treated in isolation of each other. This has led to disjunctive and ineffective implementation in many cases. Organisational climate emerges as the most significant factor for successful strategy implementation. This study recommends that an effective strategic management process will be achieved through greater integration of formulation and implementation in a single process. This concept of integration reflects the underlying basis of the proposed methodology, where organisational climate represents a key integrating mechanism