Product management advisory & consulting services
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Product management advisory & consulting
# Driving great product outcomes for B2B companies since 2015
I founded **theProductPath** to work with early stage startups and growth stage software companies and guide them through the many challenges associated with creating great product offerings and successfully bringing them to market.
As a seasoned Product and Technology executive, I bring hands-on expertise drawn from two decades of experience leading B2B and SaaS product development at every stage of the product development lifecycle—from product discovery and creation to go-to-market launch and operations—ensuring strategic alignment and robust execution all along the way.
## Early-Stage Expertise
In the earliest phases (seed through Series A), I specialize in building and scaling the product and design teams from the ground up. I focus on defining the product vision, leading concept-to-launch efforts, and establishing repeatable product development processes. With a commitment to innovation and adaptability, I develop multi-horizon product strategies that align closely with business goals and the partner ecosystem.
## Growth-Stage Excellence
For companies in later, high-growth stages, I align and scale cross-functional product teams, drive portfolio investment analysis, and create value through new pricing and revenue models. My work involves initiating customer-centric R&D and UX research programs, refining go-to-market strategies, and spearheading growth strategies based on emerging market opportunities. I also bring a strong track record in communicating the company vision effectively to internal stakeholders and the market.
Whether you need executive-level counsel, fractional product leadership, or product team coaching, I will drive product excellence within your organization.
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## ➤ LOCATION
Remote first, based in Chicago, IL
## ☎ CONTACT
### info@theproductpath.com
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# Featured Articles
## I have authored over 50 product management articles based on my own experiences delivering enterprise software.
Featured
As we approached the half-year mark, I recognized that I needed to regroup with my internal stakeholders to make adjustments around what we would be delivering for the second half of the year.
The Product Decision: Organize and facilitate a product strategy summit with all the department leaders to revisit and rebalance priorities.
After recognizing that our development team would remain inundated with far too many product requests, I decided to examine our entire collection of products with an eye toward slowing or reversing ongoing product investments.
The Product Decision: Create a model for evaluating current and future product portfolio decisions.
In what many Product Managers might consider an average week, I made three classic product decisions that would make Marty Cagan smile.
The Three Product Decisions: Determine what was *most valuable* for our customers, what was *most usable* by our end users, and what was *most feasible* according to our Engineering team.
> “Steven is a great listener and thoughtful processor. In a very short period of time he was able to lead me to some insights that were helpful and enlightening for how to prioritize our backlog against our strategy.”
— Kristi Z., Founder of Dott Technologies
# **EXCLUSIVE: A Year in the Life of a PM**
What is Product?
Have you ever wondered what a Product Manager actually does? Here's your chance to find out.
## Every week for an entire year, I contributed a new article that highlighted a major decision I made in my role as the Product Leader of a Chicago-based SaaS company. In this unprecedented body of work published here on theProductPath, I provide insights on 50 different product decisions that highlight the challenges and triumphs of running a product organization.
  + Jan 5, 2015
  + Jan 11, 2015
  + Jan 16, 2015
  + Jan 24, 2015
  + Jan 31, 2015
  + Feb 7, 2015
  + Feb 14, 2015
  + Feb 24, 2015
  + Mar 3, 2015
  + Mar 10, 2015
  + Mar 17, 2015
  + Mar 24, 2015
  + Mar 31, 2015
  + Apr 7, 2015
  + Apr 16, 2015
  + Apr 21, 2015
  + Apr 30, 2015
  + May 5, 2015
  + May 12, 2015
  + May 19, 2015
  + May 27, 2015
  + Jun 2, 2015
  + Jun 9, 2015
  + Jun 16, 2015
  + Jun 23, 2015
  + Jun 30, 2015
  + Jul 7, 2015
  + Jul 14, 2015
  + Jul 21, 2015
  + Jul 28, 2015
  + Aug 4, 2015
  + Aug 12, 2015
  + Aug 18, 2015
  + Aug 25, 2015
  + Sep 1, 2015
  + Sep 8, 2015
  + Sep 16, 2015
  + Sep 23, 2015
  + Sep 29, 2015
  + Oct 6, 2015
  + Oct 13, 2015
  + Oct 20, 2015
  + Oct 27, 2015
  + Nov 3, 2015
  + Nov 13, 2015
  + Nov 19, 2015
  + Nov 27, 2015
  + Dec 2, 2015
  + Dec 9, 2015
  + Dec 15, 2015
  + Dec 24, 2015
  + Dec 30, 2015
  + Jan 5, 2016
theProductPath LLC | Chicago, Illinois - US | info@theproductpath.com |