Faster, More Private, Less Complex, More Energy-Efficient and Easier to Learn than the Web incentivises self-sufficient software authors instead of drone-like web developers beholden to a handful of corporations that produce "web browsers".Creatvity in making infinitely varied "UI's", if the user desires such variation, lies with the authors of clients, instead of with site operators and a single-digit number of clients controlled by corporations conducting surveillance of site users as a business.