We Deliver Effective
## **Content Marketing** **SEO** **PR Distribution** **Strategy** **Research** For DeFi Protocols
Fuel your brand and drive results with content marketing campaigns powered by Multichain Media's content creation, strategy and distribution solutions.
!
## How Do We Differentiate?
**Deep Knowledge:**  Most marketers can't explain crypto-collateralized stablecoins, let alone can break down the intricacies of concentrated liquidity or oracle architectures for common readers.
**Made For DeFi:** We are a DeFi Centric Marketing Company and dedicate all our time to working for the niche audience, which includes attending DeFi events, networking with the community, and sitting on top of trends. We share the latest ideas and industry developments, making sure you're ahead of the curve.
 **Bridging Both Worlds:**  With both extensive business experience and deep technical knowledge, we know how to bridge both worlds. Complexity is a key barrier to adoption, but we break things down clearly and concisely.
### Trusted by Projects All Over the World
 Services
## End-to-End Marketing Solution For DeFi Protocols
### 
## Interested in a consultation?
Testimonials
## Feedback
“ We've had a great time working with Lachlan. He thoroughly understands the Web3 space and is always up-to-date on the latest discussions and discourse.
 He's quick when it comes to grasping sophisticated DeFi mechanisms and is able to turn those ideas into easily digestible content for readers. ”
#### Siddarth Patil
COO & Co-Founder, Comdex
 Portfolio
## What We’ve Done
 Finoa
 Ripple
Synapse
###
All Work
Client Projects
Personal Blogs
Fhenix
XRPL
Ripple
Nibiru
Nibiru Chain
Finoa
Babylon
Venus Protocol
Multichain Media Blogs
Contact
### Get In Touch
We could talk about DeFi all day. If you’d like to learn more about how Multichain Media can help you, or simply want to chat, reach out and we’ll get back to you shortly.
**Write to Us:**
lachlan@multichainmedia.xyz
**Reach Out on Social Platforms:**
**Schedule a Meeting:**
### DeFi Content Marketing
DeFi content marketing differs significantly from traditional content marketing for a multitude of reasons including pseudonymity, complexity, advertising restrictions, and global demographics. Fortunately, we’ve figured it out.
### Content Creation
01
### Marketing Strategy
02
### SEO
03
### PR Distribution
04
## Make It Easy To Attract New Users
Complexity is a major challenge impeding greater DeFi adoption. At present, protocols either lack content, or their existing content is overly complex and best-suited for existing community members. Having a strong content marketing strategy entails the consistent sharing of informative and digestible content and ensuring that it's actually seen, in turn drawing in new users.
### End-to-End Marketing Solution For DeFi Protocols
##### We offer an array of services that help you stand out.
* Marketing
* Writing
* SEO
* Strategy
* PR-Distribution
### Content Marketing for DeFi Protocols
DeFi content marketing is different, for reasons such as pseudonymity, content complexity, advertisement restrictions, and global demographics. Don’t leave it to guesswork - we’ve figured it out.
### Content Writing for DeFi Protocols
Put out high-quality content on a regular basis that readers actually understand. Make it clear why you’re unique and a community worth joining.
### SEO Optimization for DeFi Protocols
Consumers don’t search “on/off ramps”, they search “how to buy crypto”. We’ll figure out what users are actually searching for, and how they find you. We consider search volume, competitor data, backlinks, keyword rankings, and more in order to build up an SEO foundation in preparation for the next wave.
### Marketing Strategy for DeFi Protocols
We understand the industry thoroughly and what sets projects apart. We can help with brand positioning, content strategy, marketing channels, graphics, data analysis, and much more. Book a free call with us and we can share some ideas right off the bat.
### PR Distribution for DeFi Protocols
Good content is useless if unseen. Although we help you to maximize your content’s reach, paid distribution can complement organic reach and provide a high-quality backlink. We only work with the best, and we know their respective impressions-per-post, geographical zones, viewer knowledge levels, and cost. We’ll recommend you the optimal outlet.
* **Deep Knowledge:**
  Most marketers can't explain crypto-collateralized stablecoins, let alone can break down the intricacies of concentrated liquidity or oracle architectures for the common reader.
* **Made For DeFi:**
  We are a DeFi Centric Marketing Company and dedicate all our time to working for the niche audience, which includes attending DeFi events, networking with the community, and sitting on top of trends. We share the latest ideas and industry developments, making sure you're ahead of the curve.
* **Bridging Both Worlds:**
  With both extensive business experience and deep technical knowledge, we know how to bridge both worlds. Complexity is a key barrier to adoption, but we break things down clearly and concisely.
## Frequently Asked Questions
## What is Content Marketing?
Content marketing entails the consistent sharing of content that’s both valuable and relevant to a clearly defined audience. By providing informative content that reaches one’s audience, content marketing can be leveraged to monetize marketing efforts.
**Core objectives include:**
• Building brand awareness and trust.
• Improving search engine rankings.
• Driving profitable customer actions.
Content marketing tends to have a better return on investment (ROI) than traditional marketing but may take longer to achieve.
## Why Multichain Media?
You'll notice that most Web3 Marketing Companies popped up during the bull market and focused on marketing NFTs, ICOs, etc., which were all trending at the time.
While we are niched down to Defi only because of our passion for the space and not the trending charts.
We can see the real value it could bring to the world and notice that the Defi space is often taken for granted due to its sheer complexity. This is why we chimed in.
Our expertise in the space enables us to understand complex ideas and how to break them down for your existing audience and get in front of new people. Which ultimately helps your brand outshine the competition.
## What’s Wrong With Regular Traditional Marketing?
There’s a lot of overlap between regular content marketing and DeFi content marketing, but also a lot of differences.
For example, user pseudonymity, content complexity, a ban on advertisements, and global demographics.
Each has implications, such as pseudonymity, meaning that email marketing is not feasible, and data analytics is more challenging.
## I’m Not Specifically a DeFi Protocol. Can You Still Help Me?
We also work with blockchain foundations, non-custodial wallets, and similar projects in the space. If you have any doubts, feel free to reach out, and we’ll let you know if we’re a fit.