# DESIGN
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# PRODUCT DEVELOPMENT
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INDUSTRIAL DESIGN
CONSULTING
01.
Philosophy
## “Products are ideas and expressions. They are meaningful characters in our lives. Principal Design approaches each project with carefully informed creativity. We use a proven design & product development methodology to capture emergent value, focus on the end user, and generate new and actionable innovations. We guarantee useful, usable, and desirable solutions.”
512.200.8787
Principal Design is a  Service Provider based in Virginia, USA.
### Experience
#### With 2 decades of Design and Product Development experience; Principal Design, is a reliable innovation partner.
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RECENT
WORKS
02.
PHYSICAL THERAPY
MATRIX TRAINER
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Made from aircraft-grade extruded aluminum, the matrix gate trainer is fully adjustable to accommodate the physical range of users, while leveraging the customer’s intellectual property to the benefit of patients with neuromotor challenges and spinal cord injuries. Take a look at this best in class Product Development design project.
COSMETICS DESIGN
GLYDER FOR HER
In good company with contemporary cosmetics, this styptic dispenser is designed to soothe the occasional cuts from shaving and is designed to automatically portion up to 30 uses.
FITNESS PRODUCT
SCEPTRE
Soon to be a staple of athletes, therapy centers and gyms; the Sceptre, by FXNL Fitness, is a revolutionary core strengthening product. This recent success is a great example of a product development project conducted for a creative and enthusiastic inventor.
###### Dr. Nicholas Manolitsis
PHYSICIAN & INVENTOR
“Principal Design did a great job so far, I’m really happy with the prototypes.
TAGS: SCEPTRE, FXNL FITNESS, INVENTOR, NEW PRODUCT DESIGN
###### Jennifer King
DIRECTOR STRATEGIC SOURCING
“Principal Design did a fantastic job creating realistic visuals for a new product development pitch with our client.”
TAGS: INNOVATION MARKETING, PACKAGING DESIGN, VISUALIZATION, NEW PRODUCT DEVELOPMENT
###### Chia Ying Lee
HEAD OF DESIGN
“Principal Design is my go to shop for projects that need a good start, or a refreshing boost.”
TAGS: KITCHEN & BATH, BRAND LEADER, CONCEPT DEVELOPMENT
###### Bart Casper
NEW PRODUCT DEVELOPMENT
“Principal has been the perfect compliment to our product development projects. They take time to understand the constraints and possibilities, and have the capability to take a product from concept to reality.”
###### Brad Akers
CEO
“An invaluable ‘member’ of our Team. Seeing every project through to the highest degree.”
TAGS: CONSUMER PRODUCTS, EYEWEAR, DESIGN FOR MANUFACTURING
###### Christopher Bogdan
“Principal Design is highly skilled, they bring innovative concepts others didn’t. They executed on time and delivered.”
TAGS: PACKING, PACKAGING, PRODUCT INNOVATION
###### Sarah Michel
ASSOCIATE DIRECTOR
“Their expertise lies not only in design, but also in teasing out the essentials and performing observational research to understand the technical requirements and design a solution.”
TAGS: OBSERVATIONAL RESEARCH, USER CENTERED DESIGN, MEDICAL
###### Christopher Dedo
INVENTOR, FIGHTER PILOT
“Principal went above and beyond to bring my concept to life! I highly recommend Principal Design to anyone looking to make their idea a reality!
TAGS: CONCEPT DEVELOPMENT, CONSUMER PRODUCTS, TRAVEL GEAR
###### James Hamilton
SENIOR PRODUCT MANAGER
“…found creative solutions to design issues, at times leading to patent protections for the product…very enthusiastic to ensure meeting the scope of the project…”
TAGS: PLATFORM DEVELOPMENT, PRODUCT MANAGEMENT, INNOVATION
###### Shelley Nehrt
DIRECTOR OF NPD
“Principal Design has really helped us visualize and sell our design ideas to upper management and our customers. Quick response has been key to keeping projects moving and Principal Design has never let us down.”
TAGS: DESIGN LEADERSHIP, RESEARCH AND DEVELOPMENT
###### Matthew Michel
FOUNDER / INVENTOR
“Principal does outstanding work! Not only do they have a deep understanding of the how and why of design, they’re also fast and economical.”
TAGS: CONCEPT VISUALIZATION, INVENTION, CAD MODELING
###### José Manuel dos Santos
HEAD OF DESIGN & USER EXP.
“…turns any “business as usual” request into a search for product innovation and differentiation, a real pleasure to work with!”
TAGS: CONCEPT VISUALIZATION, DESIGN STRATEGY, DESIGN MANAGEMENT
## Awards
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