This place gets an A for effort, but I think it falls slightly short. It's neat/cute that the wasabi is actually blue, and some of their rolls (like the pink dyed rice for the Marilyn Monroe roll) are innovative, but the food is only a little above average. I liked the rolls okay, but the best thing I put in my mouth was the shrimp tempura appetizer in the martini glass. That appetizer is to die for! The miso soup was pretty good, but not my favorite. We did like the fact that there were only a few tables and it wasn't a huge place with a million people, but the food just wasn't what we expect. We are going to continue hunting for our favorite sushi restaurant in Scottsdale.....the service here was very good, though, which made the experience pretty pleasant overall.