Hellopeter Unethical?
Hey Hellopeter,

Don't you feel this is an incredibly unethical move on your part...

" For Businesses:
Do I need to pay to respond to consumer reviews?
No you don’t! hellopeter.com now gives all businesses the opportunity to respond to unlimited reviews. However, non-paying businesses will not have access to consumer contact information, consumer profiling, notifications, and will only be able to reply once to a review." 

So in short.... Hellopeter has set up a system whereby a business HAS to pay them to engage meaningfully with customers and protect their brand image.  sho.