Note 3 . Business Combinations OCO Holdings, Inc . On November 5, 2014, the Company completed the acquisition of OCO Holdings, Inc. (which includes other entities such as Olson + Co., Inc., and collectively,  Olson ), a leading provider of marketing technology and digital services based in Minneapolis, Minnesota. As a result of the acquisition, Olson became a wholly-owned subsidiary of the Company. The aggregate purchase price of approximately $298.2 million in cash was funded by the Company s Credit Facility (as defined in  Note 6   Long-Term Debt  below). The acquisition expanded the Company s existing digital technology and strategic communications work and strengthened its ability to bring more integrated solutions to an expanded client base, including multi-channel marketing initiatives across web, mobile, email, social, print, broadcast and off-premise platforms. For further discussion of the Olson acquisition, refer to  Note F   Business Combinations  of the Company s  Notes to Consolidated Financial Statements  in the Company s Annual Report on Form 10-K for the year ended December 31, 2014, filed with the SEC on February 27, 2015. The acquisition was accounted for under the acquisition method. The allocation of the total purchase price to the tangible and intangible assets and liabilities of Olson is based on management s estimate of fair value as of the acquisition date and was completed in the third quarter of 2015. The Company engaged an independent valuation firm to assist management in the allocation of the purchase price to goodwill and to other acquired intangible assets. During the nine months ended September 30, 2015, the Company recorded an increase to goodwill of $5.8 million related to measurement-period adjustments to the preliminary purchase price allocation. The measurement-period adjustments include reductions of $7.3 million and $5.9 million to the valuation of fixed assets and accrued expenses and other liabilities, respectively, and increases of $0.2 million and $2.4 million to accrued