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# Top 5 Benefits of Digital Marketing for Cannabis Brands
January 5, 2022
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If you’re a cannabis entrepreneur, you know how important digital marketing for cannabis is for the growth and sustainability of your brand. But did you know just ***how*** important it is? Are you aware of how much more effective, measurable and sustainable it is? Here are our top 5 benefits of digital marketing for cannabis brands.
## What is Digital Marketing for Cannabis Brands?
Before we jump into describing the benefits of digital marketing for cannabis brands, let’s describe what it is. Digital marketing is another word for internet marketing. It’s about solving a problem that someone has by offering them your product or service and doing so online. Before digital marketing businesses reached their target audience by using radio, TV, print, or word of mouth. But this outdated model is difficult to measure any return on investment.
Some forms of digital cannabis marketing include optimizing your website so customers can  (also known as search engine optimization, or SEO), website display ads, blog posts, social media, and email marketing. We are spending more time than ever online, and there is no end in sight. While this is a generalization of digital marketing, everything holds true for cannabis brands as well. With this in mind, let’s dive into the benefits of digital marketing for cannabis companies.
## 1. Target Your Audience More Easily
Google Facebook keeps track of online user activity, and you can gather similar information to offer customers relevant products. One of the best ways to do this is through gathering a list for your loyalty program in person and collecting their names, email addresses, and phone numbers.
Once you build your email list, you can offer your target audience a free pre-roll or a percentage off of their order for joining the loyalty program. This information can then be inputted into a database that accurately tracks customer behaviors and preferences, then sends them increasingly personalized offers that turn them into happy return customers.
## 2. Engage Your Customer From Start to Finish
In the age of radio and TV ads, a business would throw something at the wall in the form of a spot and hope it stuck. If it stuck, a customer would come into a store and possibly buy. This was a roll of the dice and the customer journey was not discussed. With  for cannabis brands, all of this has changed.
When a customer decides to take action, such as sign up for your mailing list, or follow us on social media, we can track the steps they take and hopefully influence their decision to come into our dispensary. When they do that, we can offer them incentives to become return customers by getting them to mention our online ad in a brick and mortar store, and then request feedback from them.
This feedback can be either in person or online via a Google review or both. Not only does consistent customer feedback improve brand loyalty and the overall customer experience, but it also helps us gain valuable insight into their thoughts about you. From there, we can improve their experience by implementing their feedback.
## 3. Stretch Your Online Cannabis Advertising Dollars
Some business owners believe that great digital cannabis marketing will cost them a fortune. High-yield ROIs can be obtained with affordable digital marketing campaigns and can reach more customers earlier and more often than traditional advertising. Scalability becomes easier as ROI can be measured at every step of the customer journey: from your initial call to action offer to the point of sale in-store.
One of the most cost-effective ways of doing this is through a quality social media presence. Most of your potential customers are already using platforms like Instagram, and engaging them with quality content can cost very little, other than investing your time.
Email marketing, SMS messaging and blogging are even more great ways to engage with customers. If you engage your customers the right way with social media, they are more likely to share your content on their profiles and interact with their friends about the products they like.
## 4. Measure Your Results With Accuracy
With traditional marketing and advertising, measuring the effectiveness and results of your marketing budget is difficult. It is impossible to gauge how many people have seen your print ads that appear on newspapers or billboards. It’s also very difficult to measure which ads were effective in making real sales. When it comes to digital marketing, this is not a problem.
Digital marketing lets you measure everything worth measuring, such as how many clicks your ads get, and how long your users stay on your website. With built-in digital tools like Google Analytics for email marketing campaigns, SMMS messages, you can monitor the exact engagement each of your digital marketing campaigns receives.
A quality digital marketing agency can help you prioritize your most important customer data, which is typically referred to as Key Performance Indicator (KPI). When you outline your goals and then build your digital marketing strategy, you and your digital marketing team will define metrics that best represent your ideal outcome. These KPIs include customer acquisition cost, cost per click, and customer lifetime value.
## 5. Build Your Brand’s Credibility
Perhaps one of the best ways that digital marketing for cannabis brands is beneficial is its ability to build your brand’s credibility. Through your informative, engaging, and valuable content, you can address customer concerns and questions, show you understand the industry and your customers, and clarify concepts that the “canna-curious may have.”
Ways to begin effectively building your brand awareness and its credibility are to answer common questions that customers may have about products or services, posting images of your business to show it’s a safe and welcoming environment, and so on.
As you build your brand, improve your cannabis business marketing, and grow your online presence, one of the main goals of a quality digital marketer will be to ensure that your brand ranks as highly as possible in the organic search engine results pages (SERPs) for your area. If you are ranking highly on Google search, this indicates your authority on a topic and establishes your brand as a thought leader in the evolving cannabis industry.
### Ready to Get Started with Digital Marketing for your Cannabis Brand?
If you find yourself agreeing with all of the above, KPI, SERP, and ROI are terms that sound like Greek to you, Clutch & Associates can help. We offer a multitude of services to build or improve your online presence, from , to blog posts, and help with . We have turnkey packages that can find your startup needs and anything in between.  and schedule an intake call!
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# Top 7 Small Business Website Mistakes To Avoid
 December 19, 2021
         !
*Not all websites are created equally so here’s how to make sure yours makes the cut.*
Small business is tough because you have to wear a thousand hats yourself. And in some cases, one of those hats is that of a web designer. But if you’re pressed for time or you aren’t a design aficionado, your website might not turn out the way you wanted it to.
So we pulled together a list of the top web design mistakes that cost small business owners time (and money). Here’s what’s inside:
1. Not having a website at all
2. Not hiring a pro
3. Bad design choices
4. Not designing for mobile
5. Using a template
6. Ignoring the needs of your customers
7. Irrelevant images
## Small Business Website Mistake #1: Not having a website at all
Nearly a . That’s alarmingly high — and it’s incredibly bad for business.
Even if referrals, networking, or walk-ins generate revenue, if you don’t have a website, you miss out because:
* Websites give small businesses credibility
* Websites showcase your brand, products, and services to potential customers
* Websites generate leads
* Websites grow organic traffic
* Websites save you (and your customer service team) time
Honestly, there are countless other benefits but those are the biggies. No matter how small your business is, or what services you offer, you need a website. Period.
### Small business website design pro tip:
If you aren’t sure where to start, talk with a web design expert for advice.
## Small Business Website Mistake #2: Not hiring a pro
Your website should be easy to navigate. It should show off your business. And it has to provide value to your customers. Unfortunately, all of this is hard to pull off if you take a DIY approach.
Not to mention, websites need maintenance:
* Domain name renewals
* Website hosting and maintenance
* Debugging
* Website hack prevention
* Ecommerce support
The good news is that a team of web design pros can build you a next-level website. And in most cases, they can help you maintain it, too.
Research web designers before you hire one. Check out reviews and browse their portfolio for work samples.
## Small Business Website Mistake #3: Flat out bad design
We’ve all seen that website. It’s too busy, too colorful, and it looks like it was built in the early ’90s. Most of the time, bad design is obvious. But not always.
That’s because an average web designer makes a website that works and is “good enough.” But expert web designers take your brand and your customers into consideration to make something that’s great.
Just because something looks great doesn’t mean it’s effective. Your website should look great, and serve a purpose at the same time.
## Small Business Website Mistake #4: Not making it mobile-friendly
There are more than  in the world. And . So if your website isn’t optimized for mobile use, you will lose business — there’s no way around it.
Your small business website has to be easy to navigate and use on a smartphone. And the good news is if you work with a quality web designer, they’ll do this part for you.
View your website on different types of mobile devices. Try an Android, try an iPhone, try a tablet. Make sure it displays optimally across all devices.
## Small Business Website Mistake #5: Using a template
Templates are a great way to map out how you want your website to look. But the design process shouldn’t stop there. When you opt for a template design instead of a custom one, this is what you get:
* Templates limit your options
* Templates diminish the customer experience
* Templates make SEO and CRO much harder
* Templates are generic (it’s easy for your competition to copy you)
* Templates aren’t always compatible with mobile use
You wouldn’t rent a one-size-fits-most studio apartment for your family of five. Instead, you’d likely prefer to buy a home with multiple bedrooms, a big kitchen, maybe a backyard.
The same applies to your small business website. When you use a template, you choose the studio apartment. But when you customize, you choose to build a home from scratch that meets all your specs.
Take the time to customize your design to match your needs as a business, and the needs of your potential customers — it’ll pay off.
## Small Business Website Mistake #6: Ignoring your target audience
No matter how big or small your business is, your audience is everything. They’re who you need to attract, nurture, and convert. And your website has to do a lot of heavy lifting here. So when it’s time to design a website, it has to meet your audience’s needs and provide value. Here’s what your website needs:
1. The way your website looks and feels should attract your target audience
2. Your website’s content should speak directly to your target audience
3. Product descriptions, contact details, and other info should be easy to find
In short, make your website work for you. Because if it doesn’t, it hurts your small business.
Put yourself in your audience’s shoes and take a walk around your website. If it doesn’t feel right to you, it won’t feel right to your potential customers.
## Small Business Website Mistake #7: Irrelevant images
Your website has two main parts. The content, or what’s written in text. And the visuals, or the images, graphics, color palette, and so on.
Even if you nail everything else, strange or irrelevant images will turn your customers off. They’re confusing, they feel out of place, and it makes potential customers feel like you don’t understand them.
Invest in quality stock images and consider partnering with a design firm to develop custom graphics that make sense for your brand.
## Final thoughts on small business website design
There you have it — the list of top small business website mistakes to avoid. For reference, here’s a quick summary of everything we’ve discussed:
* Prioritize getting a website if you don’t already have one
* Work with a design pro to get your website to the next level
* Small business websites should look great and provide value
* No matter what, make sure your small business website is mobile-optimized
* Ditch templates and invest in a custom website instead
* Don’t ignore your target audience. Instead, put them at the center of everything
* Invest in quality graphics and images
Learn even more about . You’ll find even more guides, tips, and resources on your favorite marketing topics.
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