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Call Us: 908.832.5433
# Media Funding FAQs
How long does the approval process take?
*Expand*
Our approval process takes about 3 weeks from the time that we receive all the information requested in our new client checklist to the time when we can actual make our first media advance.
Things that lengthen that time frame normally relate to additional information needed regarding the company, campaign or principals. In instances where there is a secured lender(s) in the business, this does not disqualify a company from getting approved for media funding but does require an additional agreement between Charis and the secured lender which inevitably extends the approval process.
Is there a set term for a Media Funding agreement?
There is no fixed term for our agreement.  Our media funding agreement can be terminated by the client after providing 30 days notice. Obviously, all invoices need to be paid prior to the revenue controls and UCC-1 filings being released.
How expensive is Media Funding?
No doubt about it, media funding through Charis Media Capital would be an expensive long-term solution if you choose (incorrectly) to calculate our services as though it was a loan. However, this is not a loan.  We are providing a specialized consulting service that monitors your campaign’s effectiveness and optimizes its efficiency while fueling your company’s growth with capital we are putting at risk.  Banks and private investors simply do not understand the business like we do and that is why they do not extend capital to your business without requiring a disproportionate amount of ownership in your company.
Are there minimum or maximum spending limits?
As for funding minimums, there are none.  Maximums are based on the current strength of the marketing campaign plus past spending history, available inventory, and order fulfillment/customer service capacity.
What type of guarantees do you require to secure your advances?
Media funding is primarily secured by the sales revenue of the marketing project. Because of the way we condition our funding through campaign performance, there is not a normal occurrence where there is not sufficient revenue to pay the media funding invoices when they are due. In addition to the assignment of the revenues, we are granted a UCC-1 secured lien on all the company’s assets in the event of a default of our funding agreement. In the event of fraud, we are also given a guarantee by the signatory of the contract. Fraud would include diverting sales revenue from credit card processing, misrepresenting performance reports, and similar types of bad behavior expressly prohibited in our agreement.
Are there any discounts to your funding fees?
Yes – our media funding fees are discounted based on our history with the campaign primarily expressed through aggregate spending. Most campaigns that fund in excess of $5.0 million with us receive a 20% discount on our funding fees as long as repayment history has been good.
Do you fund start-ups looking for seed funding?
If you’re raising capital to start your business, it’s too early for media funding. Charis is the funding source for *scaling up* your marketing spend to generate and capitalize on demand. We help with dedicated marketing campaign funding and offer valuable insight and oversight to keep you from making missteps that can cost you. If you’re not at that stage yet --No worries. It is never too early to have a talk about your future funding with Charis. Just give us a call.
What’s the difference between Charis and an angel investor?
In short, have you ever heard of a devil investor? Thought not. There is no guarantee that your “angel” will take any less equity than any other opportunistic capital source. However, Charis can guarantee your funding without giving up any of your equity - a fancy word for that type of funding is non-dilutive, but you can just call it “Angelic.” Specifically, however, Charis offers media funding with your company --*Until you no longer need us.* Yes, that’s right, we fund ourselves out of a job with every successful customer. Why do we do that, you may wonder? Because we’ve been there. Check out our  story, and remember, you may not need us now, but if you’re smart, you’ll give us a call in the future.
What type of assets does Charis look for as funding collateral?
Charis does not take an equity position in your company. We offer customized loans on mutually-agreed terms. We consider several collateral options with direct response businesses, such as a large credit card reserve held by your merchant processor, an active customer database for subscription-based, and a high-cost product paid in installments. We also added a new option for websites monetized using Google Ad sources. Call and speak with our advisors to see if your business qualifies for marketing campaign-based media funding with Charis.
© 2021 Charis Media Capital, LLC. All Rights Reserved.
# Blog
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August 9, 2024
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Navigating Success: Direct Response Advertising in the Era of Hyperspending It’s a New Year! It’s also an election year (cue the collective groan), and we know what’s coming… hyper spending…
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Media Funding: The Financial Engine to Drive Agile Marketing Success Today’s direct marketing landscape is dynamic and highly competitive, leading many marketers to shift to an Agile Marketing strategy to…
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Thriving in Flux: Entrepreneurial Insights for Growing Direct Response Marketing in Uncertain Times What are the foremost concerns that entrepreneurs are grappling with as they strive to expand their direct…
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April 24, 2023
Consider Non-Dilutive to Grow Your DTC Business Funding can be one of the biggest hurdles for direct response business owners, and many feel trapped into swapping equity for the capital they…
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Your DTC Business is Unique, But Your Challenges are Universal –See Our Tips to Overcome Launching and growing a direct-to-consumer business is filled with challenges –in fact, approximately 90% of…
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Overcoming the Challenges of Direct Response Business Growth As a direct response business owner, you’re no stranger to challenges. From refining your product to finding and retaining customers, managing inventory…
December 8, 2021
What is Non-Dilutive Funding & Do You Qualify? It would be great if the world worked like Oprah’s Christmas Gifts… you get a car, and you get a car,…
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November 18, 2021
Looking for Expansion Stage Funding? There’s Much to Learn from the Shark’s Latest Offers Food product…wedding product…food product…off-duty firefighter app… wait, what?  Welcome to the Dolphin’s Den, where we review…
November 11, 2021
Swimming with the Sharks Get’s One Direct Marketing Business Caught in the Royalty Net Welcome back, Daymond John – why are you always the itinerant shark? I am a simple…
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Entrepreneurs – Here’s What You Need to Know About Equity Deals Salutations from the Den of the Dolphins! It seems appropriate to change up the greeting for our Shark Tank…
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Is it Safe to Go Back in the Water? A Life Raft for Entrepreneurs Dolphin’s Den greetings! Let’s see, new guest Shark with an accent – Check! Knickknack – Check!…
October 20, 2021
The Deals are Heating Up, but are we Detecting a Formula? Dolphin’s Den greetings! As we jump into Episode 2, are you starting to sense a formula? Here’s how I…
October 13, 2021
Growth-Stage Funding Doesn’t Require Equity Loss… Unless You’re Dealing with Sharks Greetings from the safe confines of the “Dolphins’ Den,” where everyone is allowed to swim free, and our only…
August 26, 2021
Tips to Help You Find Success in the Direct Response Marketplace You did it! You have a life-changing, earth-shattering idea and you’re convinced the world is going to LOVE it.…
June 23, 2021
This blog will introduce you to some of the projects that we are working with, are exploring an opportunity to work with, would love to work with, or just thought…
June 9, 2021
Welcome to our new website. For those looking for Newtek Media Capital – look no longer – you found it; we are just under a new name. When we first…
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# Case Studies
## Case 1 – Rapid Seasonal Growth
A successful digital photo gift company sought media funding to significantly increase their ad spend to over $1.0 million during the 6 weeks leading up to the holiday shopping season. Charis Media Capital quickly approved this company for a media funding credit line in excess of $1.5 million and help them exponentially grow their active customer database. However, because of their product payment terms and other cash-flow considerations needed to support such quick growth, this client needed media repayment terms to be extended over a 3 month period. After the holiday season, the company dropped their advertising spend to pre-holiday levels and paid back their media funding line early with their windfall of sales revenue. This successful scenario played out again over successive seasons.
**Media Funding Results:** Quick credit approvals, large merit-based lines issued, flexible, customized repayment terms, and the ability to raise or lower spending without any minimum monthly fees charged or minimum term required.
## Case 2 – Cashflow for Tax Time
A popular abdominal exercise product had a good problem. They had just completed a very successful year of multimillion-dollar sales on their fitness product and experienced rapid company growth. Profits were rolled back into the company to meet rising inventory demand, customer service staffing, and costs associated with running a company with a runaway hit. Unfortunately, because they allowed their customers to pay for their purchase over 4 months, that left a big hole in the company’s cash flow when the taxman came knocking. The company let Charis Media Capital know how many millions the taxing authorities were seeking. Charis assessed their database of installment payments, approved the business for more than the money they needed to satisfy their tax obligations. We were able to segregate these legacy sales being leveraged for the tax payment advance from any new sales that the company would be making at the same time as they were paying back the Charis advance to assure positive cash flow for operations. When the Charis advance was repaid in full, the balance of the installment payment revenue collections was returned to the company’s control.
**Specialty Funding Results:** Creative business solutions, large lump-sum payments.
## Case 3 – Next Level Media Funding
A nationally known nutritional supplement business used Charis Media Capital to grow its marketing campaign from several hundred thousand dollars a year to over $300 million in sales by the time they chose to part ways with Charis’ services more than 4 years later. During that time, the company saw their weekly ad spend hit a campaign high point of over $1.0 million a week and saw their initial funding rate with Charis reduced by over 50%, given their fantastic performance and payment history. When a company grows that fast, it requires enormous capital that immediate sales revenue just can’t fully satisfy. Through its parent company, Charis quickly provided a multimillion-dollar bridge loan alongside the company’s multimillion-dollar media funding line, allowing the company to continue expanding its fulfillment and call center.
**Media Funding Results:** Mezzanine loans for growth, funding terms that adjust with credit history.
# Contact Us
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Office: 908-832-5433
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