!Services
### Services Offered by Team ZATO
!.webp)ServicesAbout Us
### About ZATO® Marketing
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We're a micro-agency of experts, with a singular focus on Paid Search Advertising.
AboutBlog
### Recently From the 
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# We're ZATO, a micro-agency founded by PPC expert, author and speaker, ‍
[Founded by Kirk Williams
!.png)PPCKirk
# Small Team, Big Impact. Google Ads Managed Well
At ZATO, your ads are managed by PPC experts—not interns. We setup and manage Google and Microsoft Ads, stay ahead of platform changes, and implement data-driven tactics that deliver real results. From Search and Shopping to PMax and YouTube, we focus on maximizing your Revenue (or Contribution Margin if that's what you prefer!) so you can focus on growing your business.
‍
*"Our former Google Ads agency was nice, but not good at PPC. ZATO is nice to work with AND good at PPC!"* - Denver Rayburn, CEO of Interweave BrandsSome of the many brands we've helped since 2011:!!!!!.png)!.png)!.png)!
#### Hire an agency that Trains the Others.
With ZATO, your Google Ads account is managed by true experts. Founder Kirk Williams (@ online) has . Combined with an average of 10+ years of experience per account manager, this means your campaigns are guided by proven professionals who know how to drive results for your business.!
##### Google Search Ads
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##### Google Shopping, and Performance Max
##### Microsoft Ads
##### Google Display, Discovery, and YouTube Ads
#### We Focus on Growing **YOUR BRAND** Not Ours.
At ZATO, we build long-term partnerships by managing a limited number of accounts per expert. This ensures we stay on top of Google Ads changes, grow your account, and deliver results without burnout. We integrate seamlessly into your team to remove barriers and consistently prove our value.**‍**
#### With ZATO You Get:
**Trust Experts, Not Empty Promises**
Rather than hire the agency who makes the promise of some random revenue projection you want to hear, hire the agency who you will trust to partner with you for years, evolving and adapting with the inevitable challenges that will rock your business, and Google Ads. At ZATO, we focus on two key pillars:
‍**Stability:** We bring deep PPC expertise to ensure your accounts are managed skillfully and profitably. You focus on scaling your business, while we handle the complexities of machine learning and campaign management.
‍**Scrutiny:** We constantly test and refine your account to stay ahead of Google’s changes. Relying on real data, not assumptions, we maximize efficiency and results. With over a decade of experience, we deliver ongoing, proven growth for clients who’ve trusted us for 10+ years. And hey, come to mention it, ***we still have clients who have been with us for more than a decade.***
**Personalized Service Meets Team Expertise**
ZATO isn't easy to categorize because we act more like freelancers or employees in taking personal ownership of your Google Ads campaigns... but we offer a team-like approach to PPC management.
You get a dedicated Account Manager (with 10+ years of experience, as well as limited accounts to be able to focus on yours!), **plus** a strategist who gets a second set of our eyes on the account, especially helping think through any particular challenges that may arise to hit your goals month after month.
**We Earn Your Business Every Day,
Not Just at the Start**
Our onboarding process is built to deeply understand your business—sometimes obsessively. We dive into strategy, spend hours analyzing your account, and only make changes once we’re confident they’re the right ones. Leaving us, however, is as easy as one email. With month-to-month agreements, we work to earn your trust every day—not lock you in. If it’s time to part ways, we ensure a smooth transition because we want to do right by you, even if we're no longer a good fit.
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#### FREE Discovery Audit
Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.
#### Who We Are
!Kirk Williams@PPCKirk - Owner & Chief Pondering Officer!.jpg)Eric MarshallPPC Program Director!.jpg)Sarah Vlietstra Senior Paid Search Strategist!.jpg)!Diana Talhelm Senior Paid Search Strategist!.jpg)Chris ReevesSmall Budgets Program director & Paid Search Strategist!!Austin SellersPaid Search Strategist“Kirk and ZATO Marketing are my & Credo's first thought when approached by someone looking for Google Shopping help. Kirk has proven himself over and over to be a humble and helpful resource who is truly the best at what he does, and a world class human to know. I'm not an advertising expert myself, so when I have questions Kirk is my go-to and should be yours as well."
!- JOHN DOHERTY, FOUNDER & CEO, GETCREDO.COM
“ZATO gave us the best SEM/SHOP audit we’ve gotten from any outside firm. It was insightful, thorough, actionable, and delivered in a clear professional way. We were able to implement their recommendations within months and saw significant improvements.”!– CONNOR MACDONALD, CMO, THE RIDGE
"Kirk is my industry go-to person when it comes to Shopping Ads. Whether I have a client looking for help with their shopping campaigns, a lead looking for someone seasoned, creative, and trustworthy to possibly work with, or if I have a question myself, Kirk is always helpful and willing to have a conversation."
!– AKVILE DEFAZIO, PRESIDENT, AKVERTISE, INC.
"Kirk is one of the most talented and experienced Google Shopping experts that I know. I’ve had the privilege of viewing several of Kirk’s presentations at conferences as well as numerous other content pieces that he’s produced online - all chock full of actionable e-commerce expertise."
!– AMY BISHOP, FOUNDER & OWNER, Cultivative MARKETING
“Kirk is a highly intelligent and charismatic individual that I had the pleasure of working with while I was ZATO's Google rep. His skills in regards to AdWords and especially E-commerce are top notch. He goes above and beyond for all of his clients and truly cares about doing great work. Strongly recommend if you're looking for a PPC master.”
!– STEVEN NEIGUT, AGENCY SUPPORT AT GOOGLE
### From the ZATO Blog
Team Zato • With advances in machine learning so ad testing, bidding, and overall recommendations and automation is improving we are able to offer services at lower rates than previously because we are able to....jpg)Kirk WilliamsTeam Zato • Learn the basics of Google Merchant Center’s Attribute Rules! This introductory Merchant Center Mastery video by Kirk Williams covers feed rule setup & smart usage to simplify product data management.Kirk WilliamsTeam Zato •  If your Google Ads account was suspended for circumventing systems or abusing the ad network, here’s a handy 11-point checklist covering key areas to help troubleshoot and resolve this frustration.Kirk WilliamsTeam Zato • Supplemental Feeds and Feed Rules are officially in Google Merchant Center Next, and here is how to enable them. .jpg)Kirk WilliamsTeam Zato • In this Merchant Center Mastery video, I walk you through some basics of why and when to use supplemental data sources, and then how to set them up. Sarah VlietstraTeam Zato • Explore how Google's Demand Gen campaign enhances ad targeting on YouTube, Discover, and Gmail. Uncover new features and optimization tips. Read the full post to boost your campaign's success!
### Request a FREE Google Ads Discovery Audit
Let's determine if we're a good fit through this form, then if it makes sense for both of us, we will provide a FREE Discovery Audit of your current Google Ads account to see if (and how!) we can help your business.Thank you! In preparation for your account analysis, help us get to know your business by completing our Oops! Something went wrong while submitting the form.
##### Hire us and see why we're the Best Google Ads Agency
Small Team, Big Impact. Google Ads Managed Well
‍[Request your FREE Discovery Audit here.
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