Whether I'm on vacation or just taking photos and videos around the house I don't trust any other memory cards to keep all my memories.  I bought this card mainly for my Contour ROAM 2 Helmet Cam, but I've been using SanDisk Compact Flash Cards in my Canon DSLR and SanDisk SD Cards in my Panasonic HMC40 video camera and I've never had a single problem.  They don't fail, I've never had a file corrupted, they've survived x rays at the airport and extreme weather conditions.  Sometimes I'm tempted with the prices of other memory cards but in the end I go with the SanDisk for that warm and fuzzy feeling of knowing all my photos and videos will be perfectly safe.