This paper was commissioned from LSE Enterprise by Convergys Smart Revenue Solutions to stimulate an \ud
open and constructive debate among the main stakeholders about the balance between the costs, the \ud
revenues, and the societal benefits of ‘superfast’ broadband. The intent has been to analyse the available \ud
facts and to propose wider perspectives on economic and social interactions. The paper has two parts: one concentrates on superfast broadband deployment and the associated economic \ud
and social implications (for the UK and its service providers), and the other considers alternative social \ud
science approaches to these implications. Both parts consider the potential contribution of smart solutions to \ud
superfast broadband provision and use. Whereas Part I takes the “national perspective” and the “service \ud
provider perspective”, which deal with the implications of superfast broadband for the UK and for service \ud
providers, Part II views matters in other ways, particularly by looking at how to realise  values beyond the \ud
market economy, such as those inherent in neighbourliness, trust and democrac