Hundreds of millions of electrical and electronic appliances are manufactured every year. Furthermore, it is expected that this number will not substantially decrease in the near future. These equipments have a significant impact on the environment, and ceteris paribus, such environmental impact increases with the number of appliances manufactured.   
Consumers, NGOs and Governments have acknowledged the potential threat posed by these electrical and electronic products. They have systematically demanded companies to reduce the environmental impact caused be their products and services. Companies have responded to these pressures and have engaged in a number of environmentally friendly initiatives.
This thesis is motivated by the task of reducing the environmental impact caused by the myriad of electrical and electronic products that make our lives more conformable and enjoyable. More specifically, it addresses the challenge of efficiently and effectively mitigating such impacts.
We show that companies will need a mixture of strategies to respond to this challenge. Furthermore, we show that these strategies must consider environmental, technical and marketing aspects of the business of electrical and electronic products. These three aspects need to be considered systemically, and the solutions will vary greatly according to the companies, the products they manufacture, and the ways in which their supply chains are organized