Acquisitions New Jersey Acquisition On December 16, 2019, the Company purchased from one of its franchisees certain assets associated with twelve franchisee-owned stores in New Jersey for a cash payment of $37,812 . As a result of the transaction, the Company incurred a loss on unfavorable reacquired franchise rights of $1,810 . The loss incurred reduced the net purchase price to $36,002 . The Company financed the purchase through cash on hand. The acquired stores are included in the Corporate-owned stores segment. The purchase consideration was allocated as follows: Amount Fixed assets $ 3,044 Reacquired franchise rights 9,480 Customer relationships 940 Favorable leases, net 1,508 Reacquired area development rights 90 Other assets 314 Goodwill 21,069 Liabilities assumed, including deferred revenues (443 ) $ 36,002 The goodwill created through the purchase is attributable to the assumed future value of the cash flows from the stores acquired. The goodwill is amortizable and deductible for tax purposes over 15 years. The acquisition was not material to the results of operations of the Company. Maine Acquisition On May 30, 2019, the Company purchased from one of its franchisees certain assets associated with four franchisee-owned stores in Maine for a cash payment of $14,801 . The Company financed the purchase through cash on hand. The acquired stores are included in the Corporate-owned stores segment. The purchase consideration was allocated as follows: Amount Fixed assets $ 999 Reacquired franchise rights 6,740 Customer relationships 30 Unfavorable leases, net (140 ) Other assets 78 Goodwill 7,239 Liabilities assumed, including deferred revenues (145 ) $ 14,801 The goodwill created through the purchase is attributable to the assumed future value of the cash flows from the stores acquired. The goodwill is amortizable and deductible for tax purposes over 15 years. The acquisition was not material to the results of operations of the Company. Mexico Acquisition On March 19, 2020, the franchisee in Mexico exercised a put option that will require the Company to acquire their franchisee-owned stores in Mexico. The transaction has not closed as of March 31, 2020, and therefore there is no preliminary purchase price allocation. The Company analyzed the contract and estimates that the purchase price will approximate fair value of the acquired assets.