Segment Reporting Beginning in the second quarter of fiscal 2020, the Company has included an additional segment for Pura Vida due to its acquisition. As a result, the Company now has three operating segments, which are also its reportable segments: Vera Bradley Direct (VB Direct), Vera Bradley Indirect (VB Indirect), and Pura Vida. These operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing the performance of the segments. The VB Direct segment includes Vera Bradley full-line and factory outlet stores; the Vera Bradley website, verabradley.com; the Vera Bradley online outlet site; and the Vera Bradley annual outlet sale. Revenues generated from this segment are driven through the sale of Vera Bradley-branded products from Vera Bradley to end consumers. The VB Indirect segment represents revenues generated through the distribution of Vera Bradley-branded products to specialty retailers representing approximately 2,200 locations, substantially all of which are located in the United States; key accounts, which include department stores, national accounts, third-party e-commerce sites, and third-party inventory liquidators; and royalties recognized through licensing agreements related to the Vera Bradley brand. The Pura Vida segment represents revenues generated through the Pura Vida websites, www.puravidabracelets.com and www.puravidabracelets.eu, and through the distribution of Pura Vida-branded products to wholesale retailers, substantially all of which are located in the United States. Corporate costs represent the Companys administrative expenses, which include, but are not limited to: human resources, legal, finance, information technology, design, product development, merchandising, corporate-level marketing and advertising, and various other corporate-level-activity-related expenses not directly attributable to a reportable segment. All intercompany-related activities are eliminated in consolidation and are excluded from the segment reporting. Company management evaluates segment operating results based on several indicators. The primary or key performance indicators for each segment are net revenues and operating income. Net revenues and operating income information for the Companys reportable segments during the thirteen and twenty-six weeks ended August 3, 2019 and August 4, 2018 , respectively, consisted of the following (in thousands): Thirteen Weeks Ended Twenty-Six Weeks Ended August 3, 2019 August 4, 2018 August 3, 2019 August 4, 2018 Segment net revenues: VB Direct $ 94,380 $ 91,021 $ 165,516 $ 156,553 VB Indirect 20,017 22,604 39,884 43,663 Pura Vida 5,388  5,388  Total $ 119,785 $ 113,625 $ 210,788 $ 200,216 Segment operating income (loss): VB Direct $ 22,137 $ 22,318 $ 30,497 $ 29,608 VB Indirect 7,162 8,827 14,869 17,111 Pura Vida (542 )  (542 )  Total $ 28,757 $ 31,145 $ 44,824 $ 46,719 Reconciliation: Segment operating income $ 28,757 $ 31,145 $ 44,824 $ 46,719 Less: Unallocated corporate expenses (21,409 ) (19,129 ) (41,121 ) (36,615 ) Operating income $ 7,348 $ 12,016 $ 3,703 $ 10,104