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# A Practical Method for Crafting a Data Strategy
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# ANALYTICS TO WIN® OVERVIEW
Analytics TO WIN® is a practical and prescriptive method for crafting a data strategy.
The method includes a series of easy-to-use assessments, tools and templates that help your organization develop a concise and realistic strategy.  The resulting strategy serves as the roadmap for your forthcoming data management & analytics-related projects.
What makes the Analytics TO WIN® method so effective?
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1. ALIGNMENT – Each of the 4 Steps in the method are intentionally designed to create alignment between the overall corporate or departmental objectives and ultimately, each of the data management & analytics projects in the strategy.
2. STRUCTURE –  The method provides a structured approach for crafting the strategy. All too often, strategy projects get “stuck in the weeds” or simply get off-track. The Analytics TO WIN® method avoids these pitfalls by providing the structure to stay focused and complete the process more quickly and effectively.
# THE METHOD
STEP 1
DEFINE
OBJECTIVE
To define your organization’s strategic data management and analytics objectives
AUDIENCE
Executive Leadership
STEP 2
ASSESS
To assess your organization-wide data management and analytics environment and related competencies to determine areas of improvement
IT Leadership
STEP 3
IDENTIFY
To identify specific projects and/or initiatives that will address department-specific data and analytics-related challenges and gaps
Department/Function Management
STEP 4
ASSEMBLE
To assemble the final Analytics TO WIN® deliverables, including the Strategy Matrix - to gain leadership approval
IT Leadership - then Executive Leadership
# TESTIMONIALS
"Analytics TO WIN® provided a much-needed and objective method for appraising and prioritizing our projects and ensuring they were aligned to our corporate objectives of growth and improving efficiency. We use it to decide what we build out and when, and regularly share the scores and scheduling with our internal customers to set their expectations and ensure we are on the right path."
—VP of Analytics, Northrim Bank, Anchorage, AK—
Shawn Helwig is the Managing Partner of  where he helps clients craft and implement data strategies. To help clients build their data strategy, Mr. Helwig has developed a proprietary method called Analytics TO WIN®.  This 4-Step method includes a series of assessments and templates that engage key functions in the business, helps to identify strategic objectives, identifies impactful data-related projects and then aligns and prioritizes those projects into a succinct data strategy that is easy to understand and more easily implemented.
Over the past 30 years, he has worked with more than 300 organizations to help them utilize technology and data to be more successful. His skills and expertise include executive facilitation to identify strategic objectives, enterprise data architecture design, scoping and leading data management and analytics projects, assessing and improving analytics user adoption, data governance strategy development and implementations, technology assessments, and data visualization best practices.
# THE METHOD CREATOR
# SHAWN HELWIG
Contact
# CONTACT US
215 S Century Ave Suite 140, Waunakee, WI 53597  |  (608) 514-1801  |  shelwig@totalviewanalytics.com
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