!
# Blog
Strategies, Solutions & Tips
##### 
The COVID-19 pandemic has forced people to re-evaluate what they want and need from their jobs. Money is definitely a factor, but eye care staff are increasingly considering things like mental health, child care challenges, and company culture in their decisions about where they will spend their work lives.
June 28, 2022
In today’s digital world, people don’t need to watch or listen to ads on social media. Many will scroll or fast forward past them. So how do optometry offices attract and sell to new patients? To stay relevant today and engage patients, it’s critical to maintain a strong social media presence.
July 18, 2022
Eye care EHR patient portals have become increasingly widespread in recent years. Patient portals that integrate easily with ophthalmology and optometry EHR software, such as , provide the most options for increasing connectivity, improving patient engagement and patient satisfaction, and reducing patient care costs.
June 7, 2022
Is your staff spending too much time re-entering patient information from paper to computer at check-in? It’s time to create a positive experience for your office and patients and move from paper forms on clipboards to digital patient intake forms.
May 17, 2022
Is your eye care practice struggling to attract, retain, and engage patients? Choosing the right marketing tools makes reaching your business goals much more accessible and puts your practice in overdrive.
March 9, 2022
Are you searching for an optometry EHR that has all the tools you need to maximize efficiency so you can focus on your patients and not on the software? First Insight recently surveyed more than 400 eye care professionals using various EHRs.
February 8, 2022
Every successful practice takes the time to study its strengths and weaknesses to achieve its goals and objectives. That is why MaximEyes.com by First Insight is partnering with EDGEPro by GPN Technologies.
January 20, 2022
Not using optometry EHR and practice management software technology to the fullest is a common pain point for eye care professionals. Choosing a highly customizable EHR is crucial to solving operational challenges, simplifying patient flow management, and reaching business goals.
December 1, 2021
Contact lens online ordering, patient reorders, and centralizing patient data are now easier than ever with the cloud-based  and , First Insight’s new unified EHR and practice management software for eye care practices.
October 18, 2021
Every eye care practice gets to decide the values, expectations, and atmosphere they want to set for their workplace. These decisions define the work culture that makes your practice unique from the rest when hiring eye care staff. Your new employees will get to decide if they want to be a part of this culture within their first few weeks of starting.
October 11, 2021
* 7
##### Get First Insight Blog Posts Delivered to Your Inbox
* Email\*
* CAPTCHA
* EmailThis field is for validation purposes and should be left unchanged.
Search for:
##### Categories
MaximEyes.com by First Insight EHR, practice management, patient engagement, and optical point-of-sale eye care software is an all-in-one solution for optometry and ophthalmology practices. Spend more time supporting your patients and expanding your practice rather than spending countless hours entering data. The user interface is an intuitive and easy-to-learn system that simplifies your workflow and business functions with fewer clicks and faster navigation. The self-guided integrated Learning Center streamlines your implementation and training experience.
##### Solutions
##### Resources
##### News + Events
##### Company
©1994-2024 First Insight Corporation. All Rights Reserved. MaximEyes® is a registered trademark of First Insight® Corporation.
Are you using multiple software programs to view patient ophthalmic images from diagnostic equipment? If yes, consider moving to an ophthalmic image management system that consolidates all the images into one central repository.
September 8, 2021
Every day, Dr. Chet Myers, an independent optometrist in Lihue, Hawaii, goes above and beyond to drive customer retention, promote loyalty, deliver top-notch patient care, and spend time outdoors with his wife and twin 15-year-old sons.
May 10, 2021
Beginning April 5, 2021, healthcare providers, health IT developers, and health information networks or health information exchanges (all known as “actors”) must comply with the new ONC 21st Century Cures Act Information Blocking Final Rule.
April 19, 2021
Dr. Peter Falk and his partner, Dr. Michael Downs, with , needed a better way to manage eye care software patient encounters and image management, improve office productivity, and enhance the patient-provider relationship.
March 22, 2021
Now more than ever, personalized, timely digital communications are essential to building a sustainable and profitable optometry practice.
March 2, 2021
2020 brought a multitude of changes, thanks to the COVID-19 pandemic. Across the board, businesses have made substantial adjustments to continue running operations and meet the needs of the people they serve.
January 25, 2021
First Insight Corporation, developers of MaximEyes.com (Version 1.1) certified ophthalmology and optometry EHR software, has achieved the Office of the National Coordinator for Health Information Technology (ONC Health IT) 2015 Edition Certification via Drummond Group LLC, an Authorized Certification Body (ACB).
December 14, 2020
EHR implementation for your eye care practice is a process (strategies and steps) that takes time, patience, and commitment to reach a successful outcome.
October 26, 2020
On June 23, 2020, the  (FTC) announced the final rule amending the Contact Lens Rule. Let's review how eye care providers must comply with the FTC Contact Lens Rule and how you can implement workflow options using your eye care EHR and practice management software.
September 10, 2020
Do you know what ICD-10-CM eye-related diagnosis codes were added, deleted, or modified for fiscal year 2021? Is your ophthalmology and optometry practice management software ready for 2021 ICD-10 updates?
August 24, 2020
* 8
* PhoneThis field is for validation purposes and should be left unchanged.
Patient portals have been around for years. However, during the COVID-19 pandemic, many eye care providers realize how important this technology is to move patient care forward in an ever-increasing digital healthcare and  environment.
July 8, 2020
When it comes to your optometry website, there's more to consider than just content. Creating useful content is important, but you have to keep the user in mind. And pay attention to things like user experience (UX) and how easy it is for people to find your website and content.
June 10, 2020
COVID-19 is changing the way eye care professionals manage their practice and provide patient care. For Jeanette Lee, OD, owner of  in San Jose, CA, when NorCal Santa Clara County issued a shelter-in-place order in March 2020, her priority was to set a plan in motion so her practice would continue taking care of patients, first responders, and essential service workers.
May 14, 2020
During the pandemic coronavirus (COVID-19) healthcare crisis, many eye care practices have temporarily closed or reduced office hours and are only providing urgent and emergent procedures. To protect the health of employees and patients, practices are transitioning to using optometry telehealth (remote non-clinical) and telemedicine (remote clinical) services to connect with and provide remote care to patients.
April 22, 2020
Continual cash flow and healthy accounts receivables are critical for your eye care practice during the unprecedented novel coronavirus (COVID-19) pandemic. Now’s the time to look at your AR and aging bucket to prevent serious cash flow problems down the road.
March 28, 2020
Is your eye care practice preparing for the 2020 ICD-10-CM code changes? Do you know what eye-related diagnosis codes were added and deleted for fiscal year 2020?
August 14, 2019
What do eye care professionals really think about their EHR system? In September of 2018, eye care professionals who stopped by our booth at Vision Expo West completed a survey to reveal their opinions.
March 20, 2019
1994 was quite a long time ago. Starting a software company back then was not nearly as common as it is today, especially in the eye care industry. Here we are...25 years later.
February 18, 2019
Since 1994, First Insight’s primary objective has been to help our customers focus on caring for patients and running a successful practice supported by  and .
February 11, 2019
For the seventh consecutive year, First Insight, developers of MaximEyes  and  software for eye care professionals, received the 2018 Learning! 100 award from the  for achieving excellence for “best-in-class” learning and development programs. This year First Insight was honored in the “performance” category for the MaximEyes Power Trainings we host in select cities throughout the United States.
September 12, 2018
* 9
First Insight Corporation, developers of  software for optometrists and ophthalmologists, announced that on March 26, 2018, MaximEyes EHR software (Version 3.0) received the Office of the National Coordinator for Health Information Technology (ONC Health IT) 2015 Edition Health IT Certification—meeting 100% of ONC’s base certification criteria.
April 25, 2018
After an in-depth two-year evaluation comparing various electronic health records (EHRs) used by optometrists, U.S. Vision and its affiliate, Nationwide Vision, selected MaximEyes EHR by First Insight Corporation as its new optometry EHR partner.
First Insight is delighted that U.S. Vision and Nationwide Vision took the time to carefully assess and compare various optometry EHRs over two years, before making its final selection.
February 22, 2018
We're excited to announce that First Insight Corporation was honored for the sixth year in a row by  as a "2017 Learning! 100 award winner" for achieving excellence in the "Performance" category for our personalized customer training.
Learning! 100 applicants are evaluated across three criteria: Collaborative Strategies' Collaboration Index, Darden School's Learning Culture Index, and overall organizational performance.
September 8, 2017
 ranked #2 nationwide among ophthalmology EHRs in the 2017 Black Book independent, unbiased healthcare research survey, and #1 nationwide in the "Functional Subset Honors" category for "Results Review/Management and Decision Support" for government incentive programs.
May 31, 2017
* 10