How do you know they didn't care? Considering how hostile you are to "normies", maybe "normies" just didn't want to be part of it because you guys seemed like gate-keeping asshats who would waste their time by acting pointlessly superior for liking a show/movie/game, not because they "didn't like it".

The only reason they like it now is because at some point, one nerd in a major company was gracious enough to *be nice* to the people that liked a thing, and didn't treat them like some nefarious interloper trying to scheme them out of their favorite things. They gave them an opportunity to enjoy something without feeling like they were going to be pounced on for trying.

Nerds aren't nerds because of the things they like, they're nerds because of the holier-than-thou attitudes they have because they happen to be more into a show/movie/game than the average person.