* AB Testing
  + 
* Conversion Audits
* Insights
* About
(720) 443-1052‬
xml version="1.0"?angle-down
xml version="1.0"?star
cross
menu
chevron-down
!
# Getting Started with Nantu
6
# Advanced Nantu Settings
2
# Nantu Components
8
# Nantu Events
3
# Nantu Query Variables
* Nantu Target Selector Variable
## Nantu Target Selector Variable
Table Of Contents
### Quality Assurance (QA) Mode 
QA Mode facilitates safe testing by preventing unintentional live launches. Only visitors utilizing the query variable “nantu\_mode=qa” can activate the tag associated with this variable.
### Desktop Activation 
This feature allows the tag’s activation specifically on desktop browsers.
### Specific Browser Activation 
This parameter allows the tag to run on a particular browser type. Desktop browser options comprise Chrome, Safari, Edge, Firefox, and Opera. Whereas, Safari, Chrome Android, and Firefox serve as the available browsers for tablets and mobiles.
### Minimum Browser Version Requirement 
Specify the least browser version needed for the test to run.
### Tablet Activation 
This option allows for the tag’s deployment specifically within tablet browsers.
### Mobile Activation 
Use this feature to specifically activate the tag on mobile browsers.
### Defining Visitor Sources 
Establish varying visitor sources for targeted deployment.
### Activation for All User Sources 
Deploy the tag universally, regardless of user source.
### Activation for Organic Traffic 
Target users who originate from search engines via organic searches.
### Activation for Paid Traffic 
Target users who are directed from search engines due to paid searches.
### Activation for Direct Traffic 
Target users who directly input the site’s URL.
### Activation for Email Traffic 
Identify and target users who engage with email-embedded links.
### URL Configuration 
Specify the URLs where the tag execution should occur.
### Adding URLs to the List 
When managing specific URLs, one-by-one addition is necessary.
### URL Section Filter 
Filter type of URL by choosing either Page URL or Page Path, which excludes the hostname.
### Condition Type 
Condition type for the filter can be Equals, Contains, Starts With, or Ends With.
### URL Match Criteria 
Incorporates the actual URL for matching, as per the selected URL Section and Condition Type.
### Page Elements Analysis 
Certain page types can be accurately recognized by investigating the presence of specific page elements.
### Selection of CSS Element Selector 
Select the CSS Selector to identify an element whose presence on the page triggers a tag.
##### Doc Feedback
##### Share This Article:
Updated on December 6, 2024
### About
### CRO
### Quick Links
### Subscribe to our mailing list
Subscribe to see what’s currently working in CRO and where things are going.
Email Address \*
Sign me up
© 2024 Conversion Team.
linkedin
* About Nantu Free AB Testing
## About Nantu Free AB Testing
Nantu is a battle-tested, open-source A/B testing tool that has powered over 6,000 successful tests across hundreds of clients over the past decade. Designed to integrate seamlessly with Google Tag Manager (GTM) or run as a standalone JavaScript implementation, Nantu offers the same powerful features as premium A/B testing platforms while saving businesses $500-$3,500 per month in subscription fees. The tool can be integrated with various tag management systems including Matomo, Adobe Launch, and Tealium IQ, or implemented directly into your website. As a free, open-source solution with unlimited usage, Nantu provides enterprise-level A/B testing capabilities without the enterprise-level cost.
While Nantu is free and open-source, we offer professional services to accelerate your testing program. Our support options start at $495 per month and include flexible packages of 5, 10, or 20 hours of dedicated support from our CRO experts and developers. For organizations seeking a complete solution, our turn-key testing service starts at $1,575 per month and provides comprehensive test development, QA services, and strategic CRO expertise. Our team can handle everything from test ideation and design to implementation and analysis, ensuring your testing program delivers maximum impact. To learn more about our support packages or discuss your specific needs, visit our contact page at 
Updated on January 20, 2025
# The Ultimate Black Friday E-commerce Optimization Checklist (Based on Real A/B Tests)
**Author:** Devon Cox
**Published:** October 24, 2024
**Last Updated:** October 31, 2024
**Tags:**
Black Friday, Gifting, Holiday, Merchandizing, Navigation, PDP, Scarcity
# Is Your E-commerce Site Optimized for Black Friday Conversions?
The holiday season represents the most crucial period for many online retailers, with some businesses generating up to 40% of their annual revenue during this time. However, many e-commerce sites leave money on the table due to overlooked optimization opportunities. Ensure your site is primed for maximum conversion this Black Friday / Cyber Monday with this checklist based on real-world AB test results during holiday periods. Or have us do it for you, starting with a .
## Ecommerce On Site Holiday Optimization Checklist to Maximize Conversions
### ☐ Update recommendation widgets across key pages
* Configure algorithms to prioritize gift items and promotional products
* Position top-selling gift items within first 10 category page results
* Make sure you have a product recommender at the end of category page results to move users to giftable items
* Add a new homepage recommender widget for giftable items
* Consider gift focused interstitial or nudges on page
### ☐ Optimize cart/checkout pages for holiday
* Update product recommenders to feature gift items
* Make sure gift cards are prominently featured
* Highlight gift wrap services prominently at checkout
### ☐ Urgency Optimization
* Install shipping deadline countdowns:
  + Position above global navigation in promo bar
* Implement scarcity messaging:
  + Display "Only X Left" for items with <12 units
  + Test "Selling Fast" or "Limited Quantity" if stock level not available
* Highlight time-sensitive promotions:
  + Feature in homepage hero section
  + Include in mega menus (on desktop & mobile)
  + Display on category and product pages where relevant
### ☐ Gift-Focused Navigation
* Implement gift guide infrastructure:
  + Create dedicated gift guide landing pages
  + Add prominent navigation elements on homepage
  + Include gift guide CTAs on homepage, category and product pages
  + Consider adding a ‘Gift Guide’ top nav item
* Add gift-focused taxonomy:
  + Deploy gift-specific product tags ("Perfect Gift," "For Her," "Under $25") to use as product image flags and/or as filterable facets on the category page
* Increase Gift card prominence in main navigation
  + As a small banner in the mega menu
  + Consider adding as it’s own top nav item along with a landing page destination
  + Also promote at all stages of funnel
### ☐ Seasonal Elements
* Update visual merchandising:
  + Update hero banners with seasonal imagery and gift promotions
  + Implement seasonal color schemes (these actually improve conversion!)
## Don't Leave Holiday Revenue on the Table
The difference between a good and great holiday season often comes down to these crucial optimization elements. However, implementing them effectively requires expertise and careful consideration of your unique customer journey.
**🎁 Free Holiday Website Audit**
Not sure if your site is fully optimized for the holiday rush? Our team of conversion experts will:
* Analyze your current site and plans for holiday
* Identify 2-5 quick conversion wins
* Prioritize recommendations by conversion potential
NEXT STEPS
## Let’s Talk Conversion
Ready to see if our companies are a good fit? Get a free Quick Wins CRO Audit or reach out to start a conversation
Your Name \*
Your Company Name \*
Form Origin
Let's Talk
Subscribe to see what's currently working in CRO and where things are going.
© 2025 Conversion Team.
xml version="1.0"?cross
 1135
facebook
pinterest
youtube
rss
twitter
instagram
facebook-blank
rss-blank
linkedin-blank
This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.Ok