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* About Us
  About CHT Pajaro Valley
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# Strategic Initiatives & Financials
## CHT's Strategic Plan: 2025 - 2028
### **Mission**
Our mission is to foster a healthy and equitable community for all in the Pajaro Valley through leadership in advocacy, collaboration, and wellness
### **Vision**
We envision an equitable Pajaro Valley with health, wellness, and a full quality of life for all
### **Guiding Principles for Wellness in Action**
1. Leverage data, research, and community input to best meet the needs of our community
2. Serve the whole family and the whole person
3. Foster empathy, inclusion, dignity, and cultural sensitivity to serve our staff and community
4. Stay curious, learn about, and acknowledge the unique cultural differences, perspectives, needs, and experiences of our community to inform our services
5. Strive for excellence in stakeholder engagement and ensure we meet the needs of our staff, Board, partners, and program participants
6. Invest in developing and empowering employees so they can then empower the community
### **North Star Goals (Strategic Objectives)**
1. Design and open a community Wellness Center to better serve the unique needs of our community
2. Build and strengthen strategic partnerships with grantees and other external stakeholders for greater collaboration and impact
3. Diversify revenue streams to support the organization’s goals and economic sustainability
4. Ensure equity is embedded as a central tenet that guides organizational culture, governance, policymaking, and grantmaking
### Wellness Center
What we must do to create an effective Wellness Center
* Goal 1: Understand and meet the unique needs, barriers, cultural norms, and desires in our community through the design of the center
* Goal 2: Promote, communicate, and educate about the vision, reaching out to the community to shift the mindset around health and to support community members in prioritizing their own health
* Goal 3: Build the model and then the partnerships needed to provide all the components we envision—considering depth, breadth and sustainability of offerings
### Partnerships
What we must do to build and strengthen partnerships
* Goal 1: Shift relationships with grantees from transcational to relational and strategic, investing in each other's growth and results
* Goal 2: Create and share with staff a summary of current grantees and the resources and services offered by them for additional strategic partnerships and referrals
* Goal 3: Establish Director of Programs to help integrate programs and staff internally for better alignment and collaboration
### Organizational Sustainability
What we must do to ensure organizational sustainability
* Goal 1: Diversify revenue streams and strengthen management of debt and income to not just build the center, but sustain running it for the long-term
* Goal 2: Strengthen internal professional development and career pathway opportunities to retain staff over time
* Goal 3: Engage the Board through training and gain more support on fundraising
### Centering Equity
What we must do to center equity in our organization
* Goal 1: Actively recognize and seek input from multiple perspectives for continuous improvement
* Goal 2: Support new Board members to succeed through clear expectations, mentorship, and onboarding, ensuring the Board reflects the diversity of the community we serve
* Goal 3: Establish a new Director of Programs to help integrate programs and staff internally for better alignment and collaboration
## Our Strategic Initiatives
For 25 years, the Community Health Trust of Pajaro Valley (CHT) has promoted health equity in the Pajaro Valley. Our commitment began in 1998 when we responded to the urgent need for diabetes education. Today, our strategic direction centers around health equity and wellness through the promotion of activities, choices, and lifestyles that prevent illness and enhance quality of life. This strategic initiative led to new programs, including , , and .
CHT provides the tools and resources to empower Pajaro Valley residents to make simple lifestyle changes, leading to longer and more fulfilling lives. By prioritizing prevention and addressing the root causes of diseases, we aim to create lasting positive impacts on individuals’ health. We also recognize that many chronic illnesses are influenced by societal issues such as poverty and food insecurity. To address these challenges, we implement interventions that target the social, environmental, and behavioral determinants of health.
**New and future initiatives include:**
*  – in partnership with the City of Watsonville and Monterey Bay Master Gardeners, we are  in low-income Watsonville communities to increase access to fresh, nutritious food.
*  – with support from the Central California Alliance for Health, we are launching new exercise and movement classes at our upcoming wellness center, Centro de Bienestar. The classes will be free for Medi-Cal members.
*  – we are leading a collaborative effort to build a new holistic mental health drop-in center for youth 12-25 that follows the allcove™ model developed by Stanford University’s Center for Youth Mental Health and Wellbeing.
## Financials
!
### Community Health Trustof Pajaro Valley
85 Nielson Street, Watsonville, CA 95076
**Administrative Office: 831-726-4257**
©2022 Community Health Trust of Pajaro Valley. All rights reserved.
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# Board & Staff
## Community Health Trust Board Members
### 
Board Chair
Vice Chair
Secretary
Treasurer
–
## Community Health Trust Staff
Executive Director
Executive Administrative Assistant
Director of Financial Operations
Development Associate
Marketing & Communications Manager
Marketing & Communications Associate
Director of Programs
Wellness Nurse Practitioner
General Program Associate
Registered Dietitian, Certified Diabetes Care and Education Specialist
Health Education Specialist
Registered Dietitian Nutritionist
Medical Assistant
Participant Service Representative
Promotora/Community Health Worker
Promotor/Community Health Worker
# Diabetes Health Center
## Diabetes Health Center
The Diabetes Health Center (DHC), provides education and support for those living with diabetes or prediabetes and other health conditions. We strive to empower clients and provide tools to make informed decisions that improve quality of life and reduce the risk of complications from chronic medical conditions.
The Diabetes Health Center is supported in part by grants from the Central California Alliance for Health and the Monterey Peninsula Foundation.
## Diabetes Health Center Services
## Diabetes Self-Management Education and Support
Learn how to manage your diabetes and related conditions. DSMES is tailored to you to meet and support your individual needs, goals and life experiences to improve your quality of life and reduce the risk of complications. DSMES includes our group classes and individual sessions.
## Medical Nutrition Therapy
Certain medical conditions can be treated with changes in diet – this is where Medical Nutrition Therapy (MNT) comes in.
MNT is designed for any individual living with acute and chronic conditions that can be improved or managed through simple lifestyle changes and healthier habits. This program is available for women, men, teens, children, and older adults.
The MNT Program is supported in part by grants from the Monterey Peninsula Foundation and Sutter Health.
NOTE: A physician referral including a diagnosis and any pertinent labs is needed for MNT services. We accept most insurances (including CCAH) for Diabetes and Nutrition related services. Any applicable copay amounts will be due at the time of service. A physician referral does not guarantee coverage. Please call your health plan for details about your coverage benefits. We offer reasonable self-pay rates for those who do not have insurance and for those whose insurance does not cover the services.
## Group Classes
We provide basic DSMES education and support in a group setting. Group classes are facilitated by our trained diabetes educator. Learn to live with diabetes and get ideas for success.
* Monitor your glucose and interpret testing results
* Manage your medications
* Understand the connection between blood sugar and food
* Strategize meal planning, healthy eating, and physical activity
* Keep healthy and prevent complications
You can attend two 90-minute classes in person at the Diabetes Health Center (DHC), or virtually\* in addition to your individual assessment with one of our educators. Call to register!
## Workplace Wellness/ Community Presentations
Our trained educators can speak to groups of any size in English and Spanish.
Some topics include:
* Living a Healthy Life
* Stress Management
* Healthy Eating
* Mindfulness,
* And More!
Request A Presentation
## Telehealth
Telehealth enables you to have a video visit with your dietitian or diabetes educator without leaving your home. You can use your smartphone, tablet or laptop to attend your appointment virtually.
Call to make your appointment today!
## Forms / Formas
**Patients/Pacientes**
Download and complete prior to your appointment or class.
Descargue y complete la forma antes de ir a su cita o clase.
### English
### Spanish
### Providers
## Contact the Diabetes Health Center
Diabetes Health Center
85 Nielson Street, Suite 201
Watsonville, CA 95076
****
### New Hours
Monday - Friday
8:30 AM- 5:00 PM
### Contact Info
Phone: (831) 726-4267
Fax: (831) 722-2462
Email: reception@pvhealthtrust.org
# El Mercado
## El Mercado season is from April - October
!!!!!!!!!!!!
El Mercado is a weekly farmers’ market aiming to reduce food insecurity and chronic illnesses by promoting access to fresh produce and wellness resources for Pajaro Valley families. Running seasonally from April – October, El Mercado features fresh produce, ready-to-eat foods, local artisans and monthly family events. El Mercado also offers health-promoting resources like health screenings, vaccine clinics, and community resources in partnership with local nonprofits.
Funding for El Mercado was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant #AM22FMPPCA1141-00. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
El Mercado was originally funded by a grant from the Central California Alliance for Health in 2020.
No cash? No problem! You can use your credit card at the Manager’s Booth to purchase tokens valid at every El Mercado vendor. You can also redeem EBT, WIC,  and  vouchers here.
Our goal is to make shopping at El Mercado as easy as possible because the healthy choice should be the easy choice for everyone.
## El Mercado Includes
*  VOUCHER REDEMPTION SITE
* FRESH PRODUCE
* DELICIOUS FOOD
* LOCAL COMMUNITY RESOURCES FOR HEALTHY LIVING
* ACTIVITIES FOR THE WHOLE FAMILY
* AND SO MUCH MORE!
## Monthly Events
* April 23 – Grand Reopening
* May 28 – Health & Wellness
* June 25 – Arts Celebration
* July 30 – Back-to-School Bash
* August 27 – Emergency Preparedness & Public Health
* September 24 – Hispanic Heritage Celebration
* October 29 – Halloween Party
## Contact
* Victor Rios
* (831) 726-4269
* vrios@pvhealthtrust.org
## Crestview Dr. & Madison St.
## (Behind the Watsonville Health Center)
Due to construction at Ramsay Park, El Mercado has moved to 61 Crestview Dr., Watsonville (in the lot behind Watsonville Health Center). We hope to see you there!
## Sponsorship Opportunities
When you support El Mercado and or El Mini Mercado, you support a healthy community with access to healthy food for all. With various sponsorship packages available, we are certain to find the best match for your company’s philanthropic and financial goals. For more information about sponsorship opportunities, contact Development@pvhealthtrust.org.
### Thank You To Our 2024 Sponsors!
!!!!!
# El Mini Mercado
## El Mini Mercado
### At CHT’s Diabetes Health Center
El Mini Mercado is CHT’s year-round food pantry, located in the  at 85 Nielson St. in Watsonville. It is stocked with a selection of fresh seasonal produce.
Open five days a week, El Mini Mercado serves as one of the  redemption sites for participants of the  program.
When vouchers are redeemed at , clients exchange their VeggieRX for a grocery bag full of pre-procured items and suggested recipe ideas.
!!!!
Are you a company looking to support a healthy community and promote access to healthy food for all? Become a sponsor of El Mini Mercado! Tailored sponsorships are available to best match your company’s philanthropic and financial goals. Contact Development@pvhealthtrust.org for more information.
### Thank You to our Sponsor!
# VeggieRx
VeggieRx is designed to promote healthy eating, increase vegetable consumption, support small farmers, and strengthen the local food system.
Designed for Central California Alliance for Health (CCAH) members with specific health conditions, this program provides participants with a 12-week supply of medically tailored produce boxes delivered directly to their homes.
To ensure maximum impact, participants receive:
* + **Two 30-minute sessions** with a Registered Dietitian (RD) to develop and implement personalized nutrition strategies.
  + **Weekly check-in calls** (5-10 minutes) with a Community Health Worker (CHW) to provide ongoing support and accountability.
  + **Optional wellness calls** (none, weekly, or bi-weekly) with a Wellness Nurse Practitioner (20 minutes) to further support health goals.
## To qualify, CCAH member must meet one of the following requirements:
* Diabetes Type I or Type II
* Congestive Heart Failure
* Chronic Obstructive Pulmonary Disease (COPD)
* Cancer
* Obesity
* Gestational Diabetes
* High-Risk Pregnancy
* HIV
* Heart Disease (CAD, HTN, etc)
* Stroke or History of Stroke
* Mental Health Disorder
* Chronic Kidney Disease
## How to enroll:
For qualification and enrollment information, please contact your provider or contact our Community Health Worker, Angelica Martinez, at (831) 732-5397 or amartinez@pvhealthtrust.org.
Are you a company looking to support a healthy community and promote access to healthy food for all? Become a sponsor of VeggieRX! Tailored sponsorships are available to best match your company’s philanthropic and financial goals. For more information about sponsorship opportunities, contact Development@pvhealthtrust.org.
### Thank You to our Sponsors!