Men’s Fair & Lovely Rapid Action Instant Fairness Cream is the perfect addition to a man's skincare routine. In your busy day, whilst travelling and working - you are exposed to harsh elements all the time, especially the Sun and Pollution. This exposure can cause skin darkness, dullness and dark spots on your skin. Understanding these challenges that Men must face, the international experts at Fair & Lovely have designed this face cream for Men's skin - Men’s Fair & Lovely Rapid Action Instant Fairness cream. It has a clinically proven formula which uses a multivitamin boost combined with Rapid Action technology to brighten dark skin cells and give you instant fairness. It also lightens dark spots and marks, so your skin looks bright and clear. It is a cream created specifically for men from the stable of Fair & Lovely a brand with 40 years’ experience in fairness, for moisturized skin with a non-oily fresh glow. Its formula absorbs into the skin instantly and makes it ideal for all-year-round use. Its non-oily formula does not make the skin feeling sticky and oily. The rich luxurious formula spreads easily on the skin making it easy to apply on face. It is designed for Men's skin for an instant fair look. It delivers instant fairness while also reducing spots that might be caused by the sun and pollution, while also protecting from sun damage. This clinically proven formula with multivitamin boost and rapid action technology ensures your skin is instantly brightened. It is safe to use daily and does not contain any bleach or bleaching agents and is dermatologist tested.