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# COVID and Your Company
* COVID and Your Company
!CALL US: 828.989.4831
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Written by  on April 26, 2021. Posted in , , , 
Every industry has been affected differently. In terms of online marketing it is important to consider some variables that will affect the your online marketing efforts. During this down-time many companies have been tuning up their websites, improving their SEO, preparing advertising campaigns, developing an email marketing stategy and even setting up client management tools…
Many marketing agencies suggest they are the best company to work with
because they specialize in your businesses like yours. Perhaps they offer a
website platform that is designed for your business segment.
It is true that the company that specializes in a single segment can offer
some benefits however it is important to separate the actual marketing of your business from some functional benefits of at specialized service.
**Why?**
If, for example, you own a furniture store and you use the same marketing
company that your competitors do, it is likely that your marketing dollars will not as beneficial as they could be. The reason for that is that marketing
research done for your company is likely to be shared with your competitors by your marketing agency that represents more than one furniture store. If your competitors use the same marketing techniques as your company your efforts will be diluted and not beneficial.
**Better Marketing**
Make sure the marketing company you select can commit to giving you exclusive service.  Exclusive service should mean that they do not work other companies in your industry or not with your direct competitors.
When you develop a successful marketing campaign you will be glade your marketing company is not in touch with your competitors.
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# E-mail Marketing
* E-mail Marketing
Written by  on September 4, 2020. Posted in , , , 
In case you missed our webinar “A strategic Approach to Connecting & Engaging with Your Customers Online” we have attached the power point here. There has been no more important time in history to improve your companies online visibilty and engagement than today. Download Presentation
Written by  on October 2, 2019. Posted in 
SEPTEMBER 25, 2019 | 6 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your…
Written by  on January 9, 2019. Posted in , , , , , 
Or – A better way to look at that is: How to Earn More With Your Marketing Dollars It might sound counter intuitive at first, however often companies are spending too little which wastes marketing dollars because sometimes spending more can prove more profitable. Advertising is a lot like shooting up a signal flare to…
Written by  on October 18, 2013. Posted in , , , 
Email marketing can and should be at the centre of many businesses’ digital marketing strategies, but unfortunately, it’s not. This is usually due to companies misunderstanding (and therefore not realizing and appreciating) the power of email marketing. But email marketing works, and our webinar, “Confessions of an Email Marketer – The Science Behind Boosting Conversions“,…
# Mobile
* Mobile
Written by  on July 25, 2019. Posted in , , , , , 
1) Appearance We all know first impressions are the most important ones.  A clumsy looking and poorly functioning website can damage your companies image and send visitors to your competitors. Ask yourself these questions: Does my website give prospective clients a feeling of confidence in what I do? Does my website do a better job…
Written by  on November 15, 2018. Posted in , , , 
There are a lot of reasons to set up a mobile app- One up the competition Make your website easier to operate It can speed up your website It adds confidence in your business Get you valuable information from your app users Reduce marketing costs Improve sales Reduce support needs Get customer feedback Now that…
Written by  on May 16, 2017. Posted in , , , , , , 
How to choose? The list of digital marketing tools vast! Digital marketing tools can save your business time and money, build and strengthen your business or they can be a complete waste of time and marketing resources.  So choose carefully.  Click on graphic to enlarge WSI can help! The first and most important step is…
Written by  on September 4, 2015. Posted in , , , , 
Inbound Marketing is what it sounds like…Marketing that “Brings Clients In” to the website.  Outbound Marketing is Marketing activities that attempt to push people into the website.  Both methods can work but the results are quite different. With Inbound Marketing, people who visit your site are doing it voluntarily and because they have an interest in…
Written by  on April 10, 2015. Posted in , , , , 
So it’s possible that on April 21st Google will reveal its plans for page ranking mobile friendly website design, putting an end to all the speculation. One thing is clear, no mater what Google does with page ranking, phone and mobile devices have become the dominant player in Online Search. The ease of use and…
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# Online Advertising
* Online Advertising
Written by  on July 1, 2019. Posted in , 
JUNE 25, 2019 | 4 MINUTES TO READ Cecilia DecimaWSI, Senior Business Analyst Summary: The rise in usage of ad blockers means that digital marketers and their clients have to address users’ concerns when it comes to tracking and ads. With digital natives growing older and having more control over their digital experience, we’re seeing a strong…
# Security
* Security
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Written by  on November 5, 2018. Posted in , , 
5 Cybersecurity Threats Your Business Can’t Afford to Ignore – It is now common for people to have their computers hacked and have their lives turned upside down.    Most of us have thousands of hours of labor in our computers and hundreds if not thousands of images.  Not to mention the possibility that a…
# Blog
* Blog
Written by  on May 19, 2020. Posted in , , , 
Keep your company healthy durring the pandemic
Written by  on March 30, 2020. Posted in , 
Website Management If you need help with your website we have experts that can help with- Day to Day Website Management Upgrades/Updates Optimization E-commerce (Set-up and/or Management) Trouble Shooting Layout Design Mobile Design Custom features People you can trust Why spend days or weeks trying to fix something on your website when WSI is just…
Written by  on March 18, 2020. Posted in , , 
The Coronavirus will change the way we shop
Written by  on February 10, 2020. Posted in 
JANUARY 28, 2020 | 5 MINUTES TO READ Cheryl BaldwinWSI, Director of Marketing & Communications Summary: From a user perspective, seeing the same URL ranked twice on the same page is redundant and possibly pushes another relevant – albeit competing – URL down to the next page. Users may appreciate the update; marketers, not as much.   Mere weeks…
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Written by  on January 20, 2020. Posted in , , 
It takes a lot of ice below the water level to bring an iceberg up out of the water. With internet marketing a lot of hidden work goes into making a company more visible.
Written by  on December 16, 2019. Posted in , 
Summary: Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a mini-glossary of some key SEO terms. Editor’s Note: This post was originally published on October 25, 2017, and was updated on April 4, 2019. Confused by SEO concepts? Wondering how to sift through all the jargon to find…
Written by  on October 22, 2019. Posted in 
As a social media marketer, why should you use hashtags? How do they benefit your social marketing strategy? How can you use them effectively to ramp up your social media marketing efforts? Think of hashtags as labels for your content. It’s an effective way to tag and categorize your content so that people can find…
Written by  on October 14, 2019. Posted in , 
Editor’s Note: This post was originally published on July 25, 2016, and the content was then updated on December 11, 2018. This same content remains pertinent today October 14, 2019. Cheryl BaldwinWSI, Director of Marketing & Communications As you dive into the world of digital marketing, you’ll likely encounter a whole new vocabulary and set…
Written by  on October 2, 2019. Posted in , , 
SEPTEMBER 19, 2019 | 2 MINUTES TO READ In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100 Valerie Brown-DufourWSI, President Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns…
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