Mary Beth Merrin, Ph.D., Founder Decision Making Research is a custom marketing research firm that has provided qualitative, quantitative and proprietary research services for some of the world’s best-known brands (e.g., IBM, Philips,#sep#As an award-winning marketing research, branding and consulting firm, we uncover the motives behind decisions people make and the values guiding their choices. We give you insights, strategy and tactics for successful marketing efforts.