* Services
  + 
* Let's Talk
# Insights
### Insights on online marketing, local marketing, search engine optimization, sale strategy, business tips and more. We invite you to check back regularly as we are constantly adding insights to help you grow your business.
### 
July 4th and New Year’s are two times of year that fireworks are sold in my area.  Now, because of the drought, we have been experiencing in Texas and the fire ban, some cities are deciding to ban fireworks and use sequenced drones.  Using drones is a great topic for another blog.   This blog post […]
Call for Papers Opportunity The National Institute for Storage Tank Management invites you to make a presentation at the upcoming 15th Annual National Aboveground Storage Tank Conference & Trade Show on December 6-7, 2022 in The Woodlands, Texas. Below is a list of categories to choose from. If you would like to speak, click on the […]
The first thing that comes to mind when someone says “Holiday Marketing” is…  Are we starting to promote Christmas already? There are a lot more holidays than just Christmas.  Memorial Day Weekend is this coming weekend. If you have followed me on social media, you know I like to fish. I read about a Memorial […]
I cannot believe it’s already day 4 of OTC 2022.  If you are an Offshore Technology Conference veteran of years past, you likely remember Day 4 being called Student Day. In the past, area high schools would invite students that had an interest in science and engineering and let them tour OTC on the last […]
It has been some time since I blogged live at the Offshore Technology Conference.   Here we are in 2022, and OTC is back in Houston, the first week of May. Welcome to OTC 2o22 Day Two. If you are coming to NRG Center to attend OTC 2022, a couple of things to note: Parking is […]
If you read the Houston Business Journal, you need to turn to page 7 of the April 15, 2022 issue.  Upstream Marketing has a full-page ad. I’ve always wanted to say… See our ad in Houston Business Journal.   I hear the saying See Our Ad In.. when I watch tv and a drug company is […]
March 17, also known as St. Patrick’s Day, could either be a huge deal filled with parades, drink specials, sales, or just another holiday. I figure if Krsipy Kreme is giving away free green doughnuts and Einstien Bros Bagels has a green cream cheese spread to celebrate St. Patrick’s Day, then, many other small businesses […]
While some businesses are on the cusp of the latest digital marketing trends, many others are still playing catch-up to what was hot a few years ago.  It is important you know what is on the cutting edge for business. Over the past several weeks we have been posting about the latest digital trends. We […]
Push vs pull marketing?   Which do you use?  While not a new trend, it is important to understand the difference between push and pull marketing and which one best serves your B2B business.  The emphasis has changed over the years. Push vs Pull Marketing So what’s the difference between the two? Push marketing means you […]
What is User-Generated Content User-generated content is simply content that has been created and published by an unpaid contributor. Usually, it is fans promoting a brand. This lends authenticity to a brand over self-promotion. It can include several types of content like blog posts, websites, social media posts, testimonials, or images. A Great Example One […]
If you haven’t heard of Progressive Web Apps, it’s time you did. They can make a big impact on your marketing and sales growth. And, they can help you stay current in this ever-changing world of technology.  Imagine your business having its own app. Progressive Web Apps are very similar to many apps you may […]
What is influencer marketing? And how can it help you grow your business? If you spend any time on social media, you’ve probably seen influencer marketing without even knowing it or recognizing that’s what it was. What You Need to Know About Influencer Marketing Influencer marketing is a word-of-mouth marketing technique that uses key leaders […]
  Page 2 of 442......
## Latest from Our Blog
### What are the goals for your blog?
What are the Goals for your Blog? Blogs can be used for a variety of reasons. Whether you are using your blog to promote your business or just to share your thoughts on a topic, determining goals for
### What is the purpose of your blog?
What is the purpose of your blog? When starting a new blog, it is important to determine the purpose of your blog. Once you discover why your blog should exist in the first place, it will be much
### ChatGPT Explained by a Human
ChatGPT Explained by a Human (Definitely not Written by AI) ChatGPT is sweeping the nation and filling headlines in every publication in print and on the web (half of which is written by AI anyway.
  !
### Services
### About Upstream Marketing
Houston, Texas-based Upstream Marketing develops websites and online marketing strategies that get results. Enhance your online presence and achieve your business objectives by working with our team of experts.
### Contact
Name(Required)Email(Required) PhoneComments
### Houston Office
1334 Brittmoore Road, Suite 3000
 Houston, TX 77043
 +1 832-594-5390
**For General Inquiries**
 info@upstreamarketing.net
### Member Associations
Copyright © 2025 Upstream Marketing   
# Let's Talk
"\*" indicates required fields
## How may we help you?
Tell us about your project\*
## How may we contact you?
Name\*Company\*Phone\*Email\* We value your privacy and guarantee your info will stay with us.EmailThis field is for validation purposes and should be left unchanged.
Voice search is vital to your business if you want to be competitive. If you’re not using it for your business, you’re missing out.  Think about Alexa and everything you can ask her to do.  How about everything you as Siri on your phone? Digital Marketing Institute says: “Adopting a voice search strategy isn’t just about […]
Are you using voice search for your business? Voice search is not a new technology, but it is becoming more popular. What is Voice Search Just tap the little microphone in the Google search bar on your Smartphone and Google will search for whatever you tell it to. This is a handy feature if you […]
If you’ve spent any time on Facebook, Instagram, or Snapchat, you know what social media stories are. YouTube has joined the story world too with YouTube Reels. All of these are short videos, photos, or memes that will disappear within a set amount of time. Why Social Media Stories are Important For marketers, this is […]
If you want to stand out in your marketing efforts, you need to consider personalization in your marketing. That means personalized products, emails, content, and more. How to Use Personalization and Why it is Important The best way to do this is to use the data your site collects on a customer’s purchase history, their […]
Visual search is big!  It is one of the fastest-growing digital marketing trends today. You can learn more about visual search in B2B Digital Marketing Trends: Visual Search. Today we are going to focus on how you can make your content easier for people to find when they do a visual search. Visual Search Tips […]
Have you heard of visual search?  Is your company using it?   Omnichannel, artificial intelligence or visual search are digital marketing trends that are gaining traction every day. In online businesses, there are new terms and new ideas that you need to learn and embrace every time you turn around. A visual search is something that […]
Digital Marketing Trends for B2B Marketing are changing.  In fact, it has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. The digital marketing landscape is currently witnessing a dramatic shift for both B2C and B2B businesses. There may have been […]
An optimized website can make it easier for search engines to find you and to make you more visible to clients and potential customers.  Over the past several weeks we have been posting about how to optimize your site. We hope you have had a chance to read each post and put them to use […]
What happens if you find errors in your sitemap?  Let’s examine common errors and what you can do about them. Creating and submitting your sitemap is pretty simple these days, there are even sitemap generators that can help with this, but you still may run into an error message. These are pretty common and are […]
Now that you know the importance of a site map, let us look at how you create a sitemap and submit it to Google. A sitemap is a great way to build SEO for your website. It ensures that your site is crawled and indexed properly. While some plugins (like Yoast SEO) and online sitemap […]
What is a sitemap and why do you need one?  Well, have you ever tried to go to some unknown place without directions, a map, or GPS?   It makes life difficult.  It is the same with your website.  Search engines may have trouble finding your site if you do not have a sitemap. Luckily, it’s […]
Did you know that you can improve your site’s search engine optimization (SEO) if you optimize your images in a  post? It’s easy to do and adds a lot of SEO value to your blog posts and site pages. If you’re already using WordPress, you’ve seen the options when you add an image to a […]
  Page 3 of 443......
Name\*Company\*Phone\*Email\* We value your privacy and guarantee your info will stay with us.NameThis field is for validation purposes and should be left unchanged.
Internal linking is a great way to build your search engine optimization  (SEO), especially with Google. It’s easier for Google to find your new posts and pages when they’re linked to other pages and sites on the internet. Internal linking also connects your content to other content on your site, giving Google an idea about […]
If you service customers locally through your business, optimizing your website for local search traffic is a necessity. It may take a little extra time and effort, but when you invest this time, you’ll reap the benefits with a lot more traffic to your site and your store. 7 Tips to Optimize Your Site for […]
You’ve probably already figured out that it’s important for search engines to be able to find your website so that they can send traffic your way. There are two ways to ensure this happens: Patiently wait, and hope, that all the search engines will find your site on their own. This could take some time […]
Google Alerts are a great way to stay on top of new information being shared online. Using them can not only improve your business, it can also help make it easier for you to come up with content ideas for blog posts. You can set Google Alerts for yourself and your business to see what […]
What is DuckDuckGo SEO and why is important to know about it? You’ve probably never heard of it before. Or if you have, it’s only been very recently. Should it matter to your website? Do you need to be familiar with it to optimize your site? Let’s take a closer look to understand it. What […]
Submit your site to Bing to significantly increase your SEO and help more visitors find your page. If you’re not familiar with Bing, it’s the search engine that feeds Yahoo, second only to Google. So making sure your site can be found on Bing will bring in visitors that don’t use Google. It’s easy to […]
While Google is certainly the top search engine, there are several others that you’ll want to consider when it comes to optimizing your site. If you don’t, you’ll miss out on the potential visitors who are using other search engines. Let’s learn how to optimize your site for search engines other than Google. Some of […]
Claiming a Google My Business listing is essential to your business, especially if you service customers at your physical location or travel to their location. A Google My Business listing will allow potential customers to easily find you when they type in a service or product they need in your local area. Claiming your listing […]
Efficient website pages can bring in traffic and encourage a customer to purchase your product or service. Over the past several weeks we have been posting about creating a variety of pages for your website. We hope you have had a chance to read each post and put them to use in your business with […]
Your B2B website should not be static and just sit there and do nothing. I see many that do, but you want to make your website work for you.   Employees that sit around and do nothing are usually fired.  You can’t actually fire your website but you can develop a correction plan to fix it […]
You’ve spent a lot of time building your website and making sure it is optimized for your visitors.  Now that it’s ready to go, how do you get your website discovered by new clients and customers. Getting your site discovered can be one of the hardest parts of having a website. There’s a lot of […]
Optimizing pages on your website is important because it helps visitors find your website and be more successful in finding what they are looking for on your site.  There are four pages on your website that are most important.  They are also usually the most visited as well. Optimizing the 4 most important pages on your website […]
  Page 4 of 44...4......