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# Social Media Services
## What is Social Media?
I’m sure you know what social media is, but what does social media do for companies? Through social media, businesses can engage with customers and build relationships, gather customer feedback and insights, and offer customer support. Social media also provides a cost-effective way for businesses to promote their products and services through targeted advertising and influencer marketing. Overall, social media is a powerful tool for businesses seeking to improve their online presence, connect with their customers, and grow their business.
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## How We handle Social Media
Empowerment Marketing handles social media best when we are able to become a part of your team. We want to know the wins, what’s going on in the office, whose birthday it is, and when the next party is. We find that social media works best when companies use it to add some personality to their brand and let their audience see the people behind the curtain.
We like to set up a system where employees, or even one point of contact, can notify us of anything noteworthy which we then take and turn into a story on social media.
However, it’s not always about the company culture. We also utilize social media to let you showcase your skills and expertise through infographics, videos, PDFs, live streams, and more.
### Define
We must first define the voice you are looking to achieve on social media. Are you trying to be the laid-back fun brand or the serious industry expert?
### Develop Posts
With a voice in mind, our team starts creating a wide array of post templates and types. We then get everything on a calendar for you to review.
### Analyze
Social media is always changing and so should your strategy. We keep a close eye on your KPIs and figure out what needs to be changed to improve performance further.
## Impact of Social Media on your Business
Through social media, businesses can engage with customers, receive feedback, and respond to inquiries, building relationships and trust. Social media also offers a cost-effective way for businesses to promote their products or services, reaching a large audience through targeted advertising and influencer marketing.
Additionally, social media platforms provide valuable insights into customer behavior and preferences, allowing businesses to tailor their marketing efforts to their audience’s interests. This information can also be used to inform product development and improve customer experiences.
Overall, social media has revolutionized the way businesses interact with their customers and market their products, providing both opportunities and challenges for businesses seeking to grow and succeed in today’s digital age.
## Benefits of a Great Social Media
A company with a great social media presence can reap many benefits. It can help increase brand awareness and recognition, as social media platforms provide a wide-reaching audience. Social media also provides an excellent platform for engagement with customers, allowing companies to build relationships and loyalty.
Additionally, social media can drive traffic to a company’s website, resulting in increased sales and revenue. Also, social media can provide valuable insights into customer behavior and preferences, which can be used to tailor marketing efforts and improve customer experiences. And Last, a great social media presence can differentiate a company from its competitors, providing a competitive advantage.
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## Social Media FAQ
#### *What metrics should I measure in social media?*
The metrics your company uses to measure the success of your social media marketing should be based on your business goals. The most commonly measured metrics for social media marketing performance are: Impressions, Engagement, Mentions, Social referral traffic, and Followers.
#### *How can I increase my followers?*
When utilizing social media marketing and having it managed the right way, you can see growth through targeted boosts or ads, a compelling copy, valuable posts that are easily shareable, and platform-specific best practices.
#### *Why should I invest in social media marketing?*
Well, have you met an adult that is not on social media? Almost everyone uses social media and you are able to connect with a wide range of consumers and increase your brand awareness. In addition to the many reasons you should invest in social media marketing, boosted ads outperform regular content and when you get in front of that many people, you’ll see a boost to your search engine ranking and website traffic.
Our purpose is to help our partners find their voice and empower them to speak directly to their audiences.​
# Website Services
## What is Website Services?
With Empowerment Marketing, website services cover everything from basic maintenance and updates all the way to building a new website from the ground up.
In most cases, it involves developing landing pages for active campaigns or service pages to highlight expertise. Also, it almost always involves SEO as well which you can find out more about on our .
## How Empowerment Marketing Handles Websites
Our team has experience with most content management systems (CMS) and hosting platforms so we will be able to get started with your website immediately. We make sure to work with you on the key page templates so that you are happy with the overall look and feel of your website. Whether it’s a single landing page or a service-wide template, we make sure your voice is coming through.
We also make sure to implement best SEO practices when creating pages so that you are getting some healthy organic growth. Then, after the page is created, we make sure it is being monitored and performing how it should.
### Audit
We start by making sure that everything is up to date, key plugins are installed, and analytics are being gathered across your website.
### Template & Go
Once everything is in place we create templates for your pages. If everything is approved we then go in and create the individual pages.
### Measure
After everything has been created we make sure to keep a close eye on how people are using your site and then adjust accordingly.
## Impact of your Website on Business
A great website can have a significant impact on a company’s success. In today’s digital age, a website is often the first point of contact for potential customers. A well-designed website with user-friendly navigation and compelling content can engage visitors and create a positive first impression of the company.
A great website can also enhance a company’s brand image and credibility. It can showcase the company’s values, mission, and products/services, and demonstrate expertise and professionalism. A website that is optimized for search engines can improve visibility and attract organic traffic, leading to more leads and conversions.
A website can also improve customer service and satisfaction by providing information and support resources. It can offer e-commerce capabilities, allowing customers to make purchases directly from the website.
## Benefits of a Great Website
A great website with effective tracking can provide businesses with numerous benefits. It can improve user engagement and conversion rates by creating a positive user experience that guides visitors towards desired actions. Additionally, it can enhance brand credibility and trustworthiness by showcasing expertise and professionalism. Moreover, it can generate valuable insights into user behavior and preferences, allowing businesses to optimize their website and marketing strategies.
By measuring the effectiveness of their marketing efforts, businesses can make data-driven decisions and stay ahead of industry trends and customer needs. Ultimately, a great website with effective tracking can significantly improve a business’s online presence and drive business growth.
## Web Services FAQ
#### *How often should I update my website?*
It’s recommended to update your website regularly to keep content fresh and up-to-date, enhance user experience, and improve search engine rankings. A website redesign or major update is typically recommended every 2-3 years.
#### *What are some key elements of a great website?*
A great website should have a user-friendly interface, clear navigation, high-quality content, compelling visuals, effective calls-to-action, fast load times, mobile responsiveness, and search engine optimization.
#### *Should I hire a professional web design company or do it myself?*
Whether to hire a professional web design company or do it yourself depends on your budget, expertise, and business goals. A professional web design company can provide specialized knowledge and expertise, while doing it yourself can provide more control and cost savings.