Lever Ayush Natural Fairness Saffron Soap is formulated with 5000 years of Ayurvedic wisdom to give you fair and glowing skin. It contains the goodness of Saffron (Kesar) & Kumkumadi Tailam. Saffron is prescribed in Ayurveda for its brightening and healing properties. Kumkumadi Tailam is a unique blend of 14 herbs & oil formulated to cure marks, lighten skin colour & improve skin's quality. The Ayush range of products has been carefully crafted with authentic recipes and processes prescribed in the ancient Granthas. Traditionally, Ayurvedic ingredients are consciously picked at a certain time of the day, when they are most potent to create extremely effective Ayurvedic solutions. Lever Ayush uses the most potent ingredients that are highly beneficial to the skin, hair & teeth. The goodness of ingredients like Turmeric (Haldi), Saffron (Kesar), Cow's ghee, Cardamom and Rock Salt have been used to formulate products that address our most worrying beauty problems.At Lever Ayush, we strive to make ancient Ayurvedic wisdom accessible to solve modern-day beauty problems. We believe that the solution to our beauty problems lies in the 5000-year-old Ayurvedic Granthas, that prescribe the way to solve these problems from the root. We work with one of the world’s premier Ayurvedic institutes, Arya Vaidya Pharmacy (AVP) to make products that use the right ingredients to make them unique and incredibly effective.