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# Florida Google Certified Partner
*access\_time*June 12, 2017*person**folder\_open*, 
> Trighton Interactive has been an Orlando Google Certified Partner since 2012.
!!In June of 2016, Google revamped its partner program, replacing the long-standing Google Advertising Professionals (GAP) program with more advanced training. The new Google partner program and certifications include the latest tactics, strategy-focused training for using the newest tools, and more rigorous exams.  As in the past, the program is designed to provide partners with best practices for managing AdWords accounts.
**According to Google, highlights of the new program are:**
* Comprehensive curriculum designed to improve strategic and tactical knowledge
* Annually refreshed advanced level exams gauging detailed competency in search marketing, display, mobile, and reporting/analysis
* Increased exam requirements for individual qualification that make it more difficult to become certified
Trighton Interactive’s  have experience managing complex campaigns across many verticals, including legal, medical, dental, and B2B.  Trighton’s primary focus and the majority of its successes have been in advanced lead generation run expertly and efficiently with Adwords.
## Proud to be a Florida GOOGLE CERTIFIED PARTNER
!!
The Google Partner designation is a badge of honor for Trighton Interactive. Being a certified Google partner means that we’ve demonstrated our knowledge of Adwords by passing Google’s rigorous certification tests. We participate in the Google Partner exams as proof that we excel with Google’s products.
## **GOOGLE PARTNER AGENCY**
Google Partners are agencies, marketing professionals, and online experts who have been certified by Google to manage AdWords accounts. To achieve Google Partner status, agencies must earn the , which signifies that the company is healthy, its customers are happy, and it demonstrates Google best practices.
In order for agencies to be considered specialized in different areas of Google AdWords there are several requirements which **must be met.**
* **1 individual is certified in that area of AdWords**. This means that in order for an agency to specialize in Search advertising, at least one individual associated with that agency must be actively certified in Search advertising.
* **Agencies must****demonstrate search marketing expertise**. Google factors many items to make this determination such as agency account growth, client spend, and how well clients are retained month over month.
* Agency must be **active for the last 12 months**
* Agency must have a **90-day spend of $10,000 specifically in that area**
Google Partner Certified Agencies have dealt extensively in that area of AdWords and Google has recognized their success in it.
Trighton Interactive is a **Certified Google Partner** providing advanced strategies for clients globally based out of our Orlando, FL headquarters.
** to discuss how our advanced strategies can drive new clients to your business.**
### About The Author
!!Jody ResnickJody Resnick, CEO of Trighton Interactive, is a leader in search engine marketing strategy and execution. He has developed successful campaigns across diverse industries for over thirteen years on both the “client side” and the “agency side” of the business. At Trighton, Jody leads all facets of execution, strategic development, and product research to develop integrated, high-impact, data driven campaigns for clients. An early proponent of responsive website design, Jody is ahead of the curve in SEM and SEO strategy development.
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Ocoee, FL 34761
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# Five Reasons to Work with Multiple Digital Marketing Agencies
*access\_time*January 12, 2017*person**folder\_open*, 
According to a recent report released by Borrell Associates, businesses’ spending on digital marketing services –  and hosting, , reputation management, , social media management, and numerous other services – has tripled in the past eight years.  At the same time, a diverse digital marketing industry has grown to support this increase and stimulate further development.
For small businesses, keeping abreast of the latest digital marketing tactics, understanding the effects of changes in Google’s algorithm, reviewing website analytics, or changing marketing tactics to achieve revenue goals can be overwhelming and time-consuming.  Your time could be much better spent working on your business.
Realizing this, you’ve probably hired a digital marketing agency, invested in a good website, and contracted for ongoing SEO services.  For most businesses, that’s a good start, but, given today’s highly competitive market and fast-paced digital world, you could be missing out on important opportunities to maximize your internet marketing ROI if you are working with only one marketing agency.
Here’s why:
### 1. Digital Marketing Agencies Have Different Specialties
Digital marketing agencies are not all the same; they have different areas of expertise. They might offer an array of services, but actually specialize in only a few.  For example, some firms might specialize in web design and hosting but offer search engine marketing services too.  Other firms might specialize in SEO and offer other services, such as web design, content development, and social media management to boost their SEO services.
The point is that different digital marketing agencies have different strengths and use different strategies.  By working with more than one agency, your company’s marketing campaign can be powered up with the combined strengths and areas of expertise of your chosen marketing agencies.
### 2. Your Business Could be Paying for More Than It Needs
Full-service digital agencies might offer an array of internet marketing services, but that array comes with a hefty price tag.  Some companies then find themselves stuck in a contract under which they are paying for services they really do not need.
A much more effective approach for maximizing your business’s internet marketing ROI is to pay for only what you need.  Consulting with several different agencies on your firm’s needs and relying on boutique firms that specialize in those services might be exactly what you need to boost revenue.
### 3. Your Business Might Need Help with a Special Digital Marketing Project
Maybe at this point in the game, you already have a website and digital marketing campaign that are giving you the results you want.  However, you want to broaden your reach with a blog or with social media.  You don’t need a multitude of meetings or a multitude of services; you want someone to manage your blog or set up and manage your social media.
If you want only a specific digital service, then working with an agency that specializes in that area makes sense.  Again, you want to work with an expert, and you don’t want to pay for services you don’t need.
### 4. Your Current Digital Marketing Agency Isn’t Giving You the Service or Results You Want
Many businesses have been disappointed when working with a big digital marketing agency but are reluctant to sever their ties with the agency.  Perhaps they’re concerned about the time and money they’ve already invested in the relationship and the campaign, or perhaps they are bound by a long-term contract or will lose their digital assets if they leave their present agency.
Whatever the case, companies in these situations can benefit from the expertise and personalized service of an experienced  professional.  A good SEO can examine your current campaign tactics and help you address deficiencies in your current agency’s approach. A good digital marketing agency can respond quickly and efficiently to your questions and requests for service.
### 5. Depending on One Digital Marketing Agency Can Limit Your Competitiveness
Most internet marketing agencies provide multiple digital marketing services; however, their employees might not be skilled or up-to-date in all areas.  If you count on only one firm to meet all of your digital marketing needs, you then run the risk of not getting the best service in some areas.
To stay ahead of the competition, you need experts in all areas of digital marketing.  Finding an expert SEO, expert copywriter, and expert social media manager might, for example, require working with three different companies.
**The Experts at Trighton Interactive Will Work with Other Web Marketers for the Maximum Return on Your Internet Marketing Investment.**
Trighton Interactive is a full-service digital marketing agency specializing in responsive web design, SEO, content and social media services.  We’ll partner with you and other companies (other marketers, ad agencies, and consultants) to deliver maximum results.  **You can choose the digital services you need, from web design to marketing consultations, and know you’re partnering with experts in internet marketing.**
Trighton Interactive has been highly recommended by ,  attorney as well as other prestigious attorneys across the state of Florida.
Sources:
Borrell Associates, Inc. (2016). Trends in digital marketing services:  Insights into how businesses are spending $613 billion. <
Mark Wilson. (2015). How do you determine a marketing budget for your law firm. Strategist: The FindLaw law firm business blog.
# Trighton’s CEO Joins the Prestigious Interactive Media Council
*access\_time*August 12, 2015*person**folder\_open*, 
Trighton Interactive’s founder and CEO, Jody Resnick, was recently invited to join the prestigious Interactive Media Council (IMC), a non-profit organization created to “elevate the standards of excellence on the internet.” Based in New York, the Council sponsors the Interactive Media Awards (IMA), an annual international competition created to recognize “excellence in web design and development” ().
As an Interactive Media Council member, Resnick joins approximately 90 other marketing, communications, and technology executives from around the world who serve as IMA judges.  These esteemed judges help choose the IMA top ten honors for achievement in web design and development.
Although new to the Council, Mr. Resnick is not new to the Interactive Media Awards; Trighton Interactive has won three best in class awards in the legal, !!medical, and manufacturing categories and one outstanding achievement in the religion category in the past three years.  Given only to “the world’s most well-executed websites” in terms of design, content, feature functionality, usability and standards compliance, the Best in Class award signifies a very noteworthy accomplishment ().
Resnick says, “It has been a great honor for Trighton’s websites to achieve such prestigious distinction from the IMA, and now I’m exceptionally honored to be a member of the Council. I look forward to participating in the IMC and helping move the needle toward even greater quality in website design and development.”
*Trighton Interactive is a full-service digital agency with clients ranging from Fortune 100 companies to startups. The experts at Trighton create award-winning  and provide industry-leading , Paid Search, and Social Media services. The agency’s IMA awards can be viewed on the .*