Two and a half stars, really. 

This place is really quite strange. Video coffee bar? I don't have much to compare it to, I guess.

We'll start with the coffee: traditional espresso macchiato. No microfoam, large bubbles in the milk, too hot to drink right away. The shot was good, but by the time it was cool enough to drink had lost quite a bit of flavor.

Very friendly service, on the other hand. Given that Phoenix-foam tends to be subpar, I tend to think that service and atmosphere are almost more viable measures for successful coffeeshops than coffee. (in Phoenix) 

The actual place was pretty odd. Large paintings of Mexican sugar skulls in the back, nice chairs and tables, an orange faux-finish on the walls... And then the video bar element. Three huge flatscreens on the wall playing pop music videos from the '90s. Very strange, in my opinion. I'm not sure that Cher and Madonna really mesh with coffee shop, but I guess they're trying something new. 

I had a nice time lounging and it was relatively quiet with regularly good lighting.