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# Why Choose Us
* Why Choose Us
Collaborative Approach
### At Delft Marketing, we believe in a collaborative approach that fosters teamwork and cooperation.
We work closely with your in-house marketing teams, encouraging open communication and knowledge sharing. By collaborating effectively, we create a synergy that leverages the collective expertise of both Delft Marketing and your internal team, leading to exceptional outcomes.
Actionable Items that Result in Enhanced Processes:
### We focus on delivering actionable items that drive tangible results and enhance your marketing processes.
Through a thorough assessment of your existing practices, we identify areas for improvement and provide practical recommendations that are specifically designed to optimize your team's performance. Our actionable strategies empower your team to implement changes that yield measurable improvements in efficiency, productivity, and overall marketing effectiveness.
Hands-On Experience within an Agency Environment
### Our team at Delft Marketing has extensive hands-on experience working in agency environments.
We bring a wealth of industry knowledge and best practices gained through practical experience. This firsthand understanding allows us to provide valuable insights and strategic guidance that is tailored to the unique challenges faced by in-house marketing teams.
T-Shaped Approach to Developing Your In-House Talent:
### Delft Marketing employs a T-shaped approach to developing the talent within your organization.
We cultivate a broad range of marketing skills across your team members (the horizontal part of the T), ensuring they have a well-rounded understanding of various marketing disciplines. Additionally, we help identify and nurture specialized expertise (the vertical part of the T) within your team, enabling them to excel in specific areas and contribute significantly to your marketing goals.
## Client Testimonials
### Check What They're Talking About
Working with Delft Marketing has been a game-changer for our business. Their expertise and strategic guidance have significantly increased our website traffic and conversions. They truly understand our industry and consistently deliver outstanding results.
Henny Keunen
CEO & Founder Keunen Kunststoffen.
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# Testimonials
* Testimonials
#### Henny Keunen
# Training
* Training
## Delft Marketing
### Our Training Principles and Scope
01
#### Customized Training Programs
We understand that every marketing team has unique needs and goals. That's why we tailor our training programs to address the specific challenges and opportunities your team faces. Whether it's mastering digital marketing strategies, refining campaign management skills, or developing effective communication techniques, we design training modules that align with your objectives.
02
#### Practical Skill Development
Our training is highly practical, ensuring that your team members acquire hands-on skills that they can directly apply in their day-to-day work. We combine industry best practices with interactive exercises, case studies, and simulations to provide a dynamic and engaging learning experience. This approach equips your team with the confidence and capabilities to deliver impactful marketing campaigns.
03
#### Cutting-Edge Industry Insights
The marketing landscape is constantly evolving, and staying up-to-date with the latest trends and strategies is crucial for success. Our training programs incorporate the latest industry insights and emerging marketing techniques, keeping your team at the forefront of the field. We provide valuable knowledge that enables your team to adapt to changing market dynamics and implement innovative marketing
04
#### Marketing Strategy Development
We work closely with your organization to develop a robust marketing strategy that aligns with your business objectives. Our team conducts thorough market research, competitor analysis, and customer insights to identify opportunities and formulate a strategic roadmap. We provide actionable recommendations and help you prioritize initiatives for maximum impact.
05
#### Campaign Planning and Execution
Our strategic consultancy services cover end-to-end campaign planning and execution. We assist in designing effective marketing campaigns tailored to your target audience, ensuring consistency across channels and messages. We leverage our expertise in campaign optimization, audience segmentation, and targeting strategies to enhance campaign performance and drive desired outcomes.
06
#### Market Research and Analysis
Understanding your target market and customer preferences is essential for successful marketing. Our strategic consultancy includes in-depth market research and analysis to uncover key consumer insights, market trends, and competitive intelligence. We help you identify untapped opportunities, refine your target audience, and develop compelling value propositions to gain a competitive edge.
07
#### Ongoing Support and Coaching
Our commitment to your team's success extends beyond the training sessions. We offer ongoing support and coaching to ensure continuous improvement. Our experts are available to answer questions, provide guidance, and offer feedback as your team applies their newfound skills. This personalized support helps your team members grow and excel in their roles.
08
#### Measurable Results
We believe in measuring the impact of our training programs. We work closely with you to define key performance indicators (KPIs) that align with your objectives. Throughout the coaching process we track progress, evaluate outcomes, and provide you with comprehensive reports on the growth and development of your in-house marketing team.
### Basic Training
### Optimization Principles
### Campaign Creation Best Practices
### Reporting & Delivering Results
### Advanced Training
### Account Growth Opportunities
### Optimization Techniques
### Marketing Mix Planning
# Operations
* Operations
### Operations
With ever-changing advertising platforms and rapidly evolving client needs, it's crucial to have efficient operational processes in place. However, without dedicated project managers or sufficient bandwidth, agencies often struggle with outdated, redundant, or inefficient processes. This not only leads to a poor client experience but also frustrates your workforce.
Our consulting services are designed to enhance and build internal operational processes, ensuring that your agency can effectively meet client demands while maintaining a satisfied and motivated team.
### Onboarding
### Service Level Agreement
### Efficiency
!!
# Coaching
* Coaching
### Coaching
When it comes to account management, nurturing the technical aspect through continuous feedback is crucial. However, it's not sufficient on its own. To truly succeed in the role, each collaborator needs a defined framework of work and guidance.
### Auditing & Coaching
### Performance Management
### Client Retention
# Marketing Blueprint Design
* Marketing Blueprint Design
## Account Evaluation
### It's not an audit; it's a groundbreaking blueprint.
What do we deliver?
* Objective performance insights
* Sound strategic recommendations
* Actionable and measurable roadmap
* Continuous support throughout the process.
### Audit Benefits
1
#### Personalized
We understand the uniqueness of your vertical and target audience. Our audits take your input into account, ensuring a personalized approach.
2
#### Insightful
We go beyond a simple to-do list. Our audits provide clear strategies, empowering account managers with options and revealing growth opportunities for end advertisers.
3
#### Actionable
A complete strategy requires actionable tactics. Our audits come packed with short to long-term implementation plans, helping you achieve key milestones at every level.
### Why we should avoid lead-bait automated “audits”
Lack of Customization
Limited Account Insights
Inadequate Ad Copy and Creative Analysis
Ignoring Quality Score Analysis
Absence of Conversion Tracking Assessment
Limited Consideration of Industry and Competitive Landscape
Automated audits for Google Ads often provide generic evaluations that do not consider the specific goals, target audience, industry dynamics, and unique campaign settings of your Google Ads account. This can result in recommendations that are not tailored to your specific needs.
Automated audits may lack the ability to deeply analyze the performance metrics, campaign structures, and historical data of your Google Ads account. Without comprehensive insights, the audit may miss important optimization opportunities and fail to identify potential issues.
Automated audits may not effectively assess the quality and effectiveness of your ad copy, ad extensions, and creative assets. These elements play a crucial role in driving engagement and conversions, and their evaluation requires a human touch and understanding of your target audience.
Quality Score is a critical factor in Google Ads performance, influencing ad rankings and costs. Automated audits may overlook a thorough analysis of Quality Score, missing opportunities for improving ad relevance and lowering costs.
Conversion tracking is essential for measuring the success of your Google Ads campaigns. Automated audits may not thoroughly evaluate your conversion tracking setup, potentially leading to inaccurate measurement and optimization strategies.
Automated audits may not take into account the competitive landscape specific to your industry and the nuances of your target market. This can result in generic recommendations that do not address your competitive challenges and fail to capitalize on industry-specific opportunities.
### What Do We Deliver?
We deliver objective performance insights and provide sound strategic recommendations that are actionable and measurable. Our in-house experts are dedicated to offering continuous support throughout the process. What does this mean:
### Settings
### Assets
### Budget and Bidding
### Audience
### Targeting
### Tactics
### Structure
### Roadmap
### By customizing our approach, we ensure that our recommendations and insights align precisely with your unique circumstances. Whether your objectives involve boosting conversions, optimizing return on investment (ROI), or increasing brand visibility, we take into account your budget constraints, industry dynamics, and overarching goals to provide strategic guidance and actionable suggestions.
# Blog
* Blog
* September 11, 2023
The importance of meaningful client communication in digital marketing Introduction Timely, relevant, and personalized communication between an agency and its partners is critical to success. Often, the effectiveness of a marketing campaign can be compromised by the team that achieved them due to inadequate communication, whether it’s the failure to emphasize the steps that led […]
* August 2, 2023
Introduction: Are you tired of constantly putting out fires for your PPC search teams? It’s time to empower them to thrive on their own! Learn how to effectively manage your teams and watch them excel without needing constant hand-holding. Let’s put an end to the chaos and start achieving success together. So often, great PPC […]
* July 12, 2023
Explore the importance of talent development, particularly in the context of in-house marketing teams, and how it can contribute to agency scalability.Introduction: In today’s fast-paced and highly competitive business landscape, attracting and retaining top talent is a constant challenge for organizations. As companies strive to build and maintain strong in-house marketing teams, talent development has […]
In this blogpost, we explore the numerous benefits that agency owners can leverage when implementing a training program.Introduction: In the fast-paced world of digital marketing, staying ahead of the curve is essential for agencies to maintain a competitive edge. One area that demands continuous learning and expertise is pay-per-click (PPC) advertising. As an agency owner, […]
* June 27, 2023
In this article, we’ll explore warning signs that end advertisers and agencies should keep an eye out for. Introduction: When it comes to entrusting your paid campaigns to a third-party white label agency, it’s crucial to be aware of potential red flags. In this article, we’ll explore warning signs that end advertisers and agencies should […]
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Online video training with video conference and business team.
The importance of meaningful client communication in digital marketing Introduction Timely, relevant, and personalized communication between an agency and its partners is critical to success. Often, the effectiveness of a marketing campaign can be compromised by the team that achieved them due to inadequate communication, whether it’s the failure to emphasize the steps that led… 
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Published September 11, 2023Categorized as  Tagged 
Introduction: Are you tired of constantly putting out fires for your PPC search teams? It’s time to empower them to thrive on their own! Learn how to effectively manage your teams and watch them excel without needing constant hand-holding. Let’s put an end to the chaos and start achieving success together. So often, great PPC… 
Published August 2, 2023Categorized as  Tagged 
Desperate sad asian japanese senior specialist businessman sit at office read documents scam notification error in business documentation man research paperwork incorrect data upset about debt problem. High quality 4k footage
Explore the importance of talent development, particularly in the context of in-house marketing teams, and how it can contribute to agency scalability.Introduction: In today’s fast-paced and highly competitive business landscape, attracting and retaining top talent is a constant challenge for organizations. As companies strive to build and maintain strong in-house marketing teams, talent development has… 
Published July 12, 2023Categorized as , , , 
In this blogpost, we explore the numerous benefits that agency owners can leverage when implementing a training program.Introduction: In the fast-paced world of digital marketing, staying ahead of the curve is essential for agencies to maintain a competitive edge. One area that demands continuous learning and expertise is pay-per-click (PPC) advertising. As an agency owner,… 
Published July 12, 2023Categorized as , 
Portrait of businesswoman on computer screen talking to team during online business meeting in office, copy space
In this article, we’ll explore warning signs that end advertisers and agencies should keep an eye out for. Introduction: When it comes to entrusting your paid campaigns to a third-party white label agency, it’s crucial to be aware of potential red flags. In this article, we’ll explore warning signs that end advertisers and agencies should… 
Published June 27, 2023Categorized as , , , , ,  Tagged , , 