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# FEATURED ARTICLE
December 18, 2024
Insights
I’m happy to say, our team is back at it with our Fearless Forecast for 2025. Take a look at what we see unfolding in the year ahead.
## Werth Knowing
Each month, Werth provides a fresh take on news events or trends of interest to organizational leaders.
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September 26, 2023 News
Columbus Business First: Women of Influence: Get to know Werth’s new CEO Julie Granillo
July 7, 2023 News
Remembering Sandra Harbrecht Ratchford: 1950-2023
Sandy was a rare gift, and we will miss her deeply. Last week, we marked the end of an era as we paused to remember our leader, mentor and friend Sandra Harbrecht Ratchford, who lost her courageous battle with cancer on June 18.
February 22, 2023 News
Julie Granillo Named President of Werth
Julie Granillo, who joined Werth in December 2019 after a successful career in the Nashville, Tennessee, startup space, has been named president of the strategic communications firm.
February 2, 2023 News
60 Years and Counting!
Werth began its journey in May 1963 when my father opened a one-man public relations firm on Olentangy River Road.
September 29, 2022 News
Senator Portman’s Central Ohio Director Jason Knox Joins Werth
We’re pleased to announce a new addition to the Werth team: Political veteran Jason Knox is our new Vice President of Federal and State Public Affairs.
January 28, 2022 News
Werth Welcomes Our Newest Colleagues
We are pleased to announce our two newest members to the team: Laura Arenschield and Kerelle Sampson.
July 1, 2021 News
Sweet News From Our Peers
The Public Relations Society of America recently recognized the success of Insuring Ohio Futures by bestowing Werth and our client, the Ohio Insurance Institute, with the PR industry’s highest national award, the Silver Anvil.
April 26, 2021 News
Werth Welcomes Dispatch Editoral Page Veteran Mary Mogan Edwards
Mary’s editorial experience and deep roots in the central Ohio community bring invaluable perspective and insight to the issues that matter to our clients and the audiences they want to reach.
December 15, 2020 News
Werth’s Creative Work Honored with Numerous Communications, Marketing and Design Awards
Werth's print and digital creative work honored with numerous communications, marketing and design awards
December 7, 2020 News
OSU College of Engineering Honors Werth CEO Sandra Harbrecht Ratchford for Her Service to the College
Werth's president and CEO Sandra Harbrecht Ratchford was one of 21 people honored by OSU College of Engineering with one of its 2020 Excellence in Engineering and Architecture Alumni Awards.
January 22, 2020 News
Please Welcome to Columbus Julie Granillo
We’re thrilled to share the news that Werth has recruited to Columbus a veteran member of Nashville’s thriving technology community. Julie Granillo has joined Werth as Vice President, Client and Business Strategies.
October 21, 2019 News
Columbus Business First: Columbus-based plastic pipe maker seeing benefits of recycling
Advanced Drainage Systems Inc. is getting good use out of reuse.
The $1.3 billion Hilliard-based manufacturer of plastic pipes and water management products turned its attention toward recycled materials years ago. That move is now paying dividends in the business, the company says.
July 30, 2019 News
CNBC: Ohio has one of highest opioid overdose death rates in the US. Now it’s rushing to stop the death blow to its economy
Montgomery County, in southwest Ohio, is ground zero for the opioid crisis. The region has one of the highest overdose death rates in the country — mostly due to the illicit use of these narcotics. This statewide plague has rocked communities as prison populations for drug offenders swell.
May 20, 2019 News
Fox Business: White Castle’s Impossible Burger satiates Varney’s hankering for meatless-meat
It has been a year since White Castle added its Impossible slider to its menu. The plant-based burger, which costs $1.99, is “a lot more” popular than expected, White Castle Vice President Jamie Richardson said during an interview with FOX Business’ Stuart Varney on Friday.
June 13, 2018 News
Tackling Innovation
In the 2nd video of the Insurance Innovators series, Grange Insurance discloses its formulas for innovation in an industry that is riding a wave of change.
March 22, 2018 News
Disruption is Coming
Advancements in technology are disrupting the way the insurance industry does business and the way it communicates about insurance jobs.
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A Fearless Forecast for 2023
!
Things seem to get more unpredictable every year. Luckily for you, our crackerjack team of prognosticators has your back with our Fearless Forecast for 2023. Grab a chair and prepare to be informed. (To see how we did predicting 2022), ****.
**1. Progressives Will Stick with Elon.** Elon Musk’s tumultuous acquisition of Twitter has left-leaning Americans in a bit of a stew. Due to Musk’s decision to remove controls on right-wing conspiracists and hate speech, some of them have already left the platform while others have threatened to. Don’t believe the hype. Conservatives went through a similar process two years ago and threatened to go to Trump-friendly alternatives. Remember Parler? Neither do we. Even as Twitter endures financial and managerial problems, progressives – including journalists, celebrities and political types, all of whom rely on Twitter – will stay and tweet, perhaps through gritted teeth.
**2. There Will Be Fewer Choices for President.** Compared to 2019 and 2015, when each political party fielded about 20 legitimate candidates, we will see a significantly limited presidential field at the end of 2023. Despite the uneasiness of his own party, President Biden is likely to seek re-election and draw limited Democratic opposition. On the Republican side, former President Trump could face a stiff challenge from Florida Gov. Ron DeSantis or another candidate. But Trump voters are committed to their candidate in a way that splintering the vote among his challengers would ensure that he will be the ’24 nominee – an outcome Republican anti-Trumpers want to avoid. So look for most would-be GOP candidates to sit this one out.
**3. Retirements Will Exacerbate Workforce Woes.** If the job market recedes, as some economists predict, there could be one potential positive outcome: Fewer employment opportunities would lessen the impact of the workforce shortage that businesses have experienced since the pandemic. Except, there will be an accelerated exodus in older workers that will shrink the labor force even further at an inopportune time. Professional service employees in their 60s and 70s will opt for retirement in greater numbers as more employers ask their teams to return to the office. Some of these seasoned workers may be worried that they are more vulnerable to the health risks of a crowded office; others may simply decide they like being at home after working from their houses for two or three years. The result will be fewer experienced workers who are equipped to train the next generation of employees.
**4. Jerome H. Powell Will Be the 2023 TIME Person of the Year.** Our economy is in for turmoil, though it remains to be seen whether it will level out with a hard or soft landing. One thing is certain, though: Economists and the U.S. Federal Reserve have their work cut out for them. The Fed in particular will have significant policy and economic decisions to make that will have far-reaching effects on inflation, housing, purchasing power and savings. For that reason, Federal Reserve Chair Jerome H. Powell tops our list of early contenders for TIME’s Person of the Year 2023.
**5. Outlaw Country Will Be the New Rock and Roll.** A quick glance at Billboard’s top 100 albums suggests that the only remaining popular rock bands are from the 1970s — Fleetwood Mac, Queen, Elton John and CCR. But though rock might be dead, a worthy successor will clearly take its place in 2023: Outlaw country. Musicians like Sturgill Simpson, Jason Isbell and Chris Stapleton, already filling the rock and roll void, will begin to gain greater fame outside country music arenas, along with other genre-crossing artists like Brandi Carlile (who has already stepped in on occasion to fill the sizable rock shoes left by Soundgarden frontman Chris Cornell). This new brand of rock will have all the hard beats, electric riffs and passionate performances of rock’s heyday, but will also include nods to outlaw country’s roots, making sure rock’s good times aren’t over.
# About Us
Nationally recognized for our strategy-based business solutions, Werth is long regarded as one of the most effective and respected communications firms in the country. We’ve gained this reputation through the integrated way in which we build brands, shape policy and enhance reputations.
After 60 years in business, Werth is one of the few remaining strategic communications firms that operated in Columbus in 1963, and the only one that continues under the same ownership.
# Let’s Get in Touch
We want to learn about your organization and how we might help in its success. Drop us a note to get the conversation started.
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