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RINEHART MARKETING
# Taking your vision and making it reality
ARE YOU A SMALL BUSINESS OWNER OR INDEPENDENT PROFESSIONAL
## Needing marketing help?
* Feeling overwhelmed with your marketing tasks?
* Struggling to get your vision off the ground?
* Looking for some part-time marketing support?
* Confused by the varied aspects of digital marketing & its related technology & looking for advice?
* Need a marketing project or website completed or a website refresh?
## Perhaps I can assist.
I love using technology to solve business problems, bringing order out of chaos, and seeing others’ visions become reality. I get excited about the HOW of things, the strategies and the tactics that can be deployed to solve a particular problem or meet a particular objective.
I also care deeply about local communities thriving. When small businesses thrive, the local economy is stimulated, the environmental impact is reduced because products and services are accessible nearby, and more dollars are available to support local nonprofits.
I believe strongly in collaboration - that we all have something to learn from each other, and we each have unique skills and experiences that make us great at what we do. And no one can do absolutely everything, even though small business owners and independent professionals often try to do it all! They need a team of cost-effective, outsourced experts - accountants, lawyers, and marketers - at the ready who can free them to focus on what they do best: delivering products & services to THEIR clients.
## Why I’m here.
My mission is to free local small businesses & independent professionals to focus on serving their clients by easing their marketing load with outsourced marketing & project management services.
I want to see local small businesses - especially the very small ones with 5 employees or less - thrive by helping them establish, sustain & deepen their connections with their clients in a profitable or cost-effective way.
You can read the detailed list of  below, but in a nutshell they fall into these 3 categories:
* Essential branding work (strategy & identity)
* Digital presence (which includes websites, online business listings & SEO)
* Ongoing marketing services to get, keep & grow clients
**We know small businesses have constrained resources.** We specialize in finding cost-effective marketing strategies and tactics - ones that are measurable and scalable, with high ROI - that work for you and your budget.
I’M KRISTI RINEHART
## Your Versatile Marketing Professional
I am a highly productive and efficient marketing project manager, with a desire to make a positive impact on your business objectives. With over 20 years of diverse marketing experience in B2B, B2C and nonprofit environments, I enjoy coming alongside small businesses & solo entrepreneurs to provide marketing expertise and ongoing marketing services that make a difference to their bottom line and/or bring key projects to completion.
I consider myself a versatile marketing asset on your team that can serve as a part-time outsourced marketing director or project manager on a monthly retainer. I am also available for hire on a project basis.
### Is your business…
* Located in the Pacific Northwest or Inland Northwest? I live in Coeur d’Alene, ID and often like to travel to client sites to help with content creation.
* A profitable, independently-owned business with less than $2M in annual sales or fewer than 10 employees?
* Present and engaged in your local community?
* Mission- or values-driven?
If the answer is generally yes, then you are our ideal client! If your business primarily serves or is led by women, *even better*.
## Let’s take a journey together.
I will take time to understand your needs, your business, your market, and the way you currently relate to and communicate with your clients prior to presenting you with a proposal. All of my new engagements go through a review of these three key areas:
### Your Branding Essentials
In order to maximize the results from any marketing strategies & tactics you have in mind, you need to ensure your brand strategy is clear and cohesive. We will review what you currently have in place, and if needed, I can work with you to build out your brand strategy & brand identity assets. Any content created going forward will depend on having this foundation solid.
### Digital Presence - SEO & CRO
Fundamental to getting found online is:
1. Having your website optimized for relevance around your target keywords (called onsite Search Engine Optimization or SEO)
2. Establishing your website as a trustworthy resource for those keyword searches (called offsite SEO).
Also, once visitors land on your site, you want your site to do an excellent job of leading them to take the next step of engagement, like viewing deeper content or completing a contact form, which is called Conversion Rate Optimization, or CRO.
We will discuss where the gaps are and how I can help with website and business listing services.
### Ongoing Marketing Services to Get, Keep & Grow your Clients
If you are looking for ongoing marketing support, my consultation will include a discussion of the customer relationships “funnel” and how various marketing strategies and tactics can work to establish, sustain, and deepen your connections with your clients. The outcome of that conversation, combined with how much you are able to invest in marketing, will inform what I recommend we do going forward. Core elements will likely include website enhancements, content marketing, email marketing, social media marketing, local SEO, and reputation management.
Once we are working together, we will meet regularly to review results, discuss what’s working and what’s not, make the needed adjustments, and outline rolling quarterly plans.
## Rinehart Marketing Values
We are question-askers to get clarity of purpose & objectives. We keep objectives clearly in view throughout the project.
### Focus
As we ask questions, together we learn. We assume we are a team working together toward a common goal.
### Collaboration
It’s important for us to feel a connection to our clients. We want to create working relationships that bring us mutual joy, fun and fulfillment!
### Connection
We can’t help giving our whole effort to a task. We have high personal standards and take pride in our quality of work.
### Excellence
We are process & systems thinkers, and look for ways to do things smarter over time. We regularly ask, ‘What difference will this effort make?’
### Efficiency
As lifelong learners with growth mindsets, we will look for ways to try something new that can be measured and see what can be learned.
### Experimentation over perfection
We love looking for ways we can serve our clients while doing good, and making a difference in the world. We are particularly passionate about supporting and elevating women-led businesses and ones that primarily serve women.
### Social good
## Services
* Brand strategy & brand identity development
* Social media marketing
* Marketing automation, systems and database management
* Email marketing and campaign management
* Project management
* Content creation & marketing
* Reputation management
* Website development & maintenance
* Editorial management
* Graphic design and production
* Messaging, business copywriting and editing
* Team facilitation
* Market research, survey development and analysis
* CRM
* Local SEO & business listings support
* Coaching
## Software & Systems Experience
* Microsoft Office 365
* Google Drive / Google Apps
* Squarespace / Wix / Godaddy Web builder
* Adobe Creative Cloud: InDesign · Photoshop · Illustrator
* Later, Buffer & HootSuite
* MailChimp & Constant Contact
* Google Analytics / Search Console
* Little Green Light (donor mgmt)
* SurveyMonkey
* Hotjar & Zapier
* QuickBooks
* HubSpot & SalesForce
* GoToMeeting / GoToWebinar
## Recent Testimonials
“We are grateful for Kristi’s continued dedication to the success of Sierra Homes and highly recommend her marketing services!”
Dan and Kelly Finkbeiner
 • Issaquah, WA
“Kristi was unwavering in her commitment and unparalleled in her execution of bringing our vision to reality. We’re grateful she is there to support the ‘little guys.’”
Tom & Tori Dabasinskas
## On the Blog
Blog
## Reviews
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RINEHART MARKETING • COEUR D’ALENE, ID
### Let’s work together to take your vision and make it reality.