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ServicesNovember 17, 2020October 15, 2024
###### Your road to exceptional
# Starts Here.
Exceptional is the destination…are you ready to take the journey?
#### **Creating an amazing product is your specialty. Making sure the world knows is ours.**
###### Make Your Mark exists to discover the voice of your company and that of your customer’s. We partner with you to create exceptional campaigns that will incite consumer frenzy and competitor envy. Our services are customizable to fit the needs of your business. We create one-of-a-kind packages that will enhance your brand.
Digital Strategy
Turn your ideas into action.
Google Ads and Bing Advertising
Expedite the lead and sales process.
Design & Development
Enhance your online presence.
Social Media Advertising
Maximize your customer’s online habits.
Branding, & Graphic Design
Elevate your brand with design and reputation management.
ECommerce Marketing
Sell your products on the platforms that matter to your audience.
Search Engine Optimization (SEO)
Rank higher on Google’s search results.
Inbound Marketing
Create content that increases website clicks.
Account Based Marketing
Create new opportunities with key large accounts.
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##### Testimonials
Outstanding team! They are proactive, push us to hit our deadlines, go above and beyond what is asked. Outstanding digital strategy and creativity. Expectations are set properly and the results are beyond what we could hope for!
Tamar Silberberg
I have had been working with Michelle and her team since inception. She has helped Prelude with ideas of what works, what doesn’t, how to approach the market, how to gain new prospects with a targeted approach. They are brilliant! I highly recommend them.
Cate Heaman
Great company and team of people to work with on our new website project. They have provided design suggestions to enhance the website and worked incredibly hard for us. They created thew website to maximize and compliment our ongoing SEO opportunities.
Michele Slade
As a Make Your Mark Digital customer, I must say that they have been INCREDIBLE to work with. I walked into an existing partnership with them when I joined Philanthropi and could not be more pleased with the work they have done (and continue to do)! Not only are they capable of providing you with digital
 strategy and marketing campaigns, but they truly care about your business. They have been so helpful when following the mission our company is pushing forward, and assisting us with the individual needs we have for our specific company.
Michelle and Gabby have been our main points of contact for our partnership, but other members of the team have been super impactful as well - Trevor, Afrika, Brielle, Zoe, Jill, and so many more who have helped to work on our account!
Michelle (the owner of MYM) is a phenomenal human, and you can tell that she has a rich background in marketing and has been so good at getting us back to the basics when things have felt like we can't get a foothold, always happy to assist with a brainstorming session, and providing such incredible insights!
Gabby (our account manager) has been so wonderful -- always proactive and collaborative. She has brought a whole new element of thought to what it means to utilize marketing and brand awareness for our team. She is always good at setting expectations and reviewing all the work the team does before even presenting it to us. She has a background in design as well, so when we have a convoluted vision, she is able to help guide us so she can best represent our ideas to her team.
I appreciate that when partnering with MYM you are getting MORE than just your account manager (even though Gabby holds a special place in my heart!) you are getting a team of experts in their fields. This means that when you have questions on SEO, or need a quick blog post/ design, it is being assigned to a team member who holds that as their area of expertise.
MYM has assisted us with so many areas of our business, including (but not limited to) competitor analysis, raising our SEO value by more than triple what it was, increasing our social media presence tenfold, and so much more! We would not be where we are today without the wonderful team at MYM!
I could not recommend them more and would give them 10 stars if I could!! Thank you so much to the MYM team!
Mary Thomforde
Every employee I have worked with at Mark your Mark has been very professional and proactive. They have excellent online marketing strategies to seek new business leads and improve your online visibility. I would certainly recommend Mark your Mark to anyone trying to improve their online presence and seek
 business leads via the internet.
Gustavo Canto
Exceptional is waiting! Contact us today to schedule a consultation. We would love to hear about your brand.- GET IN TOUCH
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!Contact Information 40 E. Montgomery Avenue
Ardmore, Pa 19003Email: Hello@MakeYourMarkDigital.comPhone: 917.740.3369social networks
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Digital StrategyDecember 16, 2020October 15, 2024
# Creating compelling experiences for today’s digital audience
* What are my key messages?
* What problem(s) are we solving for our customers?
* What are the product/service key benefits?
* What advertising channels are right for this campaign?
* Are we (as a company) ready for this?
Make Your Mark is your ally. We want to help you answer those questions and any other inquiries you have. We help you build out your company’s awesome concept into an eye-catching, revenue generating product/service that you’ll be proud to present to your target audience by homing in on:
Discovery
Research affects strategy. We will assist you in evaluating/reevaluating your goals, current tactics, target audience and more.
Identifying Missed Opportunities
Through the discovery process, we can help you identify areas that can use further optimization.
Platform Identification
Knowing your customers habits will help you form the proper call to action on the platforms they naturally gravitate to and enjoy.
Digital Distinction
We help you to identify methods that’ll highlight the uniqueness of your product/service.
Direction
Together we plan a course of action to ensure success, and we continue to analyze and adjust based on research and feedback.
R.O.I
Through analytics, we’ll help make your marketing efforts cost-effective and revenue producing.
One Vision
From R&D to creative, we’ll help your company craft a plan that aligns every department with a message that’s consistent with your brand.
##### Our job isn’t complete until we turn every question mark to a check mark and transform every check mark to an exclamation point from your target audience.
Nancy Diedrichs, Creative StrategistReturn to Services Page
We'd love to hear about your project- GET IN TOUCH
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Web Design & Development ServicesDecember 16, 2020October 15, 2024
# Bringing the story behind your brand to life.
Your website is a portal that allows access into your world and establishes brand identity – it’s your welcome mat, mainstage, and calling card with a dot com attached at the end.
You can say it…your brand is awesome! And Make Your Mark wants your target audience and the public to know too!
To ensure your website presents the image and story that reinforces your awesomeness, distinguishes you from competitors, and bolsters your search ranking we’re committed to providing:
Enhanced UX and UI
User experience is one-part visuals and one-part technical cultivation to create a positive, memorable encounter. We achieve this by creating a clean interface, content that incites emotion, a call to action, and an easy, effortless path to navigate throughout the website.
Targeted SEO (Search Engine Optimization)
If Google can’t find your website, your customer won’t find it either. Make Your Mark works with you, so your site ranks at the top of any search list by including custom
 metadata and quality content that’s algorithm friendly.
Analytics
We test your website, collect information, and will provide suggestions to make sure
 your brand identity and site experience remains top-notch and on message.
##### You want repeat visits!
##### So do we, and we’ll make it our mission to get them.
Jill St.Clair, Creative DirectorReturn to Services Page
* Philadelphia Web Design
Google Ads and Microsoft AdvertisingDecember 16, 2020November 5, 2024
# Content tailored to your customers’ tastes.
Reach more customers and increase sales with Google Ads and Microsoft Advertising.
We know that successful online advertising goes beyond clicks — it’s about connecting you with customers who are ready to act. Our expert team designs targeted campaigns that drive real results, whether your goal is boosting sales, generating leads, or expanding brand awareness. With tailored strategies and constant optimization, we make sure your ad budget works smarter and harder, turning online visibility into measurable impact for your business.
To maximize the impact of your ads, we use a comprehensive approach that combines strategic ad placements, engaging visuals, and smart analytics.
Here’s a closer look at the advertising elements we specialize in and how they work together to amplify your online reach:
Text Ads
Capture the attention of high-intent customers right when they’re searching for products or services like yours, increasing the likelihood of conversion with well-crafted, targeted text ads.
Landing Pages
Drive conversions by guiding visitors to optimized landing pages that are designed to prompt specific actions, from product purchases to lead generation.
Analytics & Tracking
Make informed decisions with detailed insights into ad performance, visitor behavior, and traffic sources, helping refine and improve campaign strategies.
Display Ads
Build brand awareness and reach a broader audience across websites and apps with visually engaging display ads that keep your brand top of mind.
Remarketing
Re-engage potential customers who visited your site without converting, increasing the chances they return to complete their purchase and strengthening brand recall.
Competitor Analysis
Stay ahead of the competition by identifying industry trends, understanding competitor strategies, and finding new opportunities to differentiate your brand.
ppc competitor analysis
##### Unlock valuable insights that allow us to refine your strategy to outperform your rivals.
PPC competitor analysis offers a bird’s-eye view of your competitive landscape, helping you identify key trends, shifts in consumer behavior, and emerging opportunities that competitors may be overlooking. With that knowledge, you can position your brand strategically, so you stay relevant and compelling in your market.
**If your goals include:**
* Optimizing your budget
* Enhancing your ad performance
* Uncovering strategic opportunities
Then a competitor analysis could be exactly what you need.
##### Benefits of PPC Competitor Analysis
Budget Optimization
Insights into competitors’ spending patterns help identify misallocated budget areas, allowing you to redirect resources toward high-impact campaigns and improve ROI.
Improved Ad Results
Analyzing competitors’ messaging and offers enables you to create more effective ads that resonate with your target market, leading to improved click-through and conversion rates.
Strategic Opportunities
A thorough competitor analysis identifies market gaps, empowering you to target underserved demographics and niche keywords that competitors may overlook.
Our Process: PPC Competitor Analysis
##### Here’s a breakdown of our process:
First, we identify your direct and indirect competitors, especially those ranking near you in search results, to map your competitive landscape.
Then we analyze your competitors’ PPC strategies, including ad types, keyword targeting, and bidding behaviors to spot patterns and strategic opportunities.
Next, we review competitor ad copy and landing pages to assess messaging effectiveness and gather design, CTA, and user experience insights.
Finally, we take a look at competitor metrics, such as ad spend, CPC, and CTR to evaluate where your campaign stands and refine your own strategy.
##### Get a detailed PPC Competitor Checklist
Gain deeper insights and dominate your market.
Our content and development teams will construct a campaign that will help you to go beyond the surface to create an online advertising strategy that produces ads that are more relevant and targeted to your customers’ interests.
Return to Services Page
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Social Media Marketing Agency PhiladelphiaMarch 11, 2019October 15, 2024
# Philadelphia Social Media Marketing Agency
An effective social media management strategy provides the opportunity to build awareness across your brand's campaign initiatives, send targeted messaging to key audiences and drive website traffic and leads at a low acquisition cost.
##### 01
Improve Engagement
Our social media marketing approach looks for cost-effective opportunities to promote your products and services. We help you develop campaigns, create audience lists, and fine-tune campaigns to optimize engagement.
##### 02
Gain Customers
We plan and design Organic and Paid social media campaigns that deliver qualified leads and customers for your brand. Make Your Mark strategists work with you to plan, execute, report and measure your campaign initiatives.
##### 03
Increase Awareness
Our team will help you generate the quality awareness your brand deserves. Make Your Mark has a roster of creative storytellers who develop memorable campaigns that build an emotional connection with fans and customers.
Make Your Mark’s Philadelphia Social Media Marketing services enables brands to build a social media presence across major social media sites, including Facebook, Instagram, LinkedIn, Twitter, YouTube, among others. Our management services provide the opportunity to grow your social media footprint—ultimately achieving your brand’s goal of increasing its visitor-to-customer conversion rate.
#### 
Make Your Mark strategists will plan out an interactive social media editorial calendar to guide your brand in meeting its digital growth goals. Our strategists will perform a social media audit and analysis to identify strengths and weaknesses, and strategize on how to maintain or improve your brand’s social media program and optimization efforts.
We will use best practices to help increase your brand’s social audience and follower base through Organic and Paid campaigns, including hashtag campaigns, engagement campaigns by sharing/retweeting relevant news, interacting with fans for the goal of encouraging sign-ups, and contributing our own content to broaden reach.
We provide daily, weekly, and monthly analytics regarding your brand’s social growth rate, audience reach, demographics, comments and other key engagement metrics.
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Linkedin Lead GenerationDecember 16, 2020October 15, 2024
# Filling your inbox with revenue-generating prospects.
Lead generation is a necessary component on the quest to become exceptional and involves the use of various sales and marketing methods to expand your customer base and potential revenue. LinkedIn is a powerful tool to use when creating searches to secure new business leads.
Lead generation is about the numbers, and Make Your Mark wants to make sure that you generate the right leads. We balance quantity and quality. We craft strategic messages that feature bold copy, and a clear call-of-action and are optimized for multiple viewing use. Once your requests have been accepted, we manage the communication between you and your new lead.
##### Our carefully cultivated messages
##### convert leads into business meetings and new customers.
Afrika Brown, Copy EditorReturn to Services Page
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