Many of us with fine, flat hair avoid using shampoo to keep our hair feeling light and looking full. But did you know that with a specially designed shampoo for fine hair you can get the look and feel of naturally voluminous, bouncy hair without sacrificing nourishment? The new Dove Oxygen Moisture s is here to add the difference to your hair. It is made with a transparent, lightweight formula that cleanses and moisturizes hair without weighing it down. Smooth, thicker looking and bouncy, let your hair love itself. Dove Oxygen Moisture Shampoo is designed for flat, fine hair. The nourishing system of Dove Oxygen Moisture Shampoo boosts hair with up to 95% more visible volume and fullness. Infused with Oxyfusion technology, this volumizing shampoo helps give the appearance of naturally bouncy hair that feels smooth and moisturized without being weighed down. Deeply conditioning, this nourishing shampoo for thin hair delicately cleanses and moisturizes strands to leave you with strong hair thats nourished, silky and smooth. Every wash gives your locks a moisturizing and volumizing boost, for touchably soft, smooth and beautiful hair. Based on a lab test of visible volume with Dove Oxygen Moisture system vs unclean hair.