Thesis (MBA)-University of KwaZulu-Natal, 2006.The study dwells on one of the few companies making animal and public health chemicals in Zimbabwe. It is fairly a new company and the industry is old globally even in Zimbabwe. Chemplex has a varied product range covering grain protection, insecticides, pesticides in addition to the animal chemicals. However, Chemplex's viability is under serious threat because the existing strategies are not competitive enough for global participation. The manufacturing of products has been scaled down due to critical shortage of foreign currency. The intent of this paper is to suggest that the use of a quantitative research methodology can inform today's decision-making managers in the animal and public health chemicals manufacturing company. While not claiming to be predictive, the research seeks to develop intelligent forecasts and strategic inclinations concerning what is possible while indicating strategies for working toward desired goals. In a time of accelerating change and globalization of markets, the methodology can help in revealing to managers how to cope successfully with uncertainty and move confidently into tomorrow. In that regard, a quantitative and case study approach will be implemented. The research has proposed ISO certification, strategic alliances, outsourcing and licensing agreements as recommendations that Chemplex should seriously consider. These have been identified as highly necessary given the global trends and Chemplex's competitive potential since manpower and facilities are greatly underutilized. Chemplex does not have all the necessary resources to embark on meaningful growth and expansion on its own at the moment. The foreign currency generation will be expected to improve under such strategies as well toenable Chemplex to compete independently in future