This dissertation sets out to deepen our understanding on the causes and manifestations of digital inequality through the lens of technology adoption research. To this day, digital inequality remains an important and relevant societal issue. With the rapid proliferation of digital ICT over the last 20 years the nature of the phenomenon may have evolved from an access-based to an appropriation-based issue, yet its significance has not diminished. Again this backdrop, this dissertation aims to explore which mechanisms and factors influence why and how individuals use ICT in the context of digital inequality, and, in particular, what role social influence, socio-cognitive processes, and socio-economic determinants play. In a series of essays, this dissertation first develops a theoretical understanding of the concept of social influence, which plays an important role in determining whether and how individuals use a technology. Next, a process lens is adopted to explore the underlying mechanisms that drive individuals to disengage from a new technology and may lead to digital exclusion.  Building on that, this dissertation examines how digital inequality manifests itself in the specific realm of e-commerce. This dissertation concludes with a practical perspective on the issue of digital inequality aimed at policy makers seeking to bridge the gap between digitally advantaged and disadvantaged users