I've been looking into redesigning a business website. I find the vast majority of business websites are similar, if not the same. The general structure I see is:-Top navigation bar-A picture or video panel with some sort of call to action-A general overview of products/solutions OR a process flow/explanation-Companies using the business offers-Customer testimonials-FooterBetween the call to action picture/video panel and footer the sections can be any order. But, that's it! Just about every business follows this template. The 'standardization' of business based websites makes sense to the point that any given individual can navigate any business website that follows a similar structure. I believe that this is the case due to template based web development and perhaps the aforementioned intuitiveness brought forth by standardization. I am wondering if there are any unique websites out there. Sites that do not follow the traditional business template.