Thesis (MBA)-University of Natal, 2003.The aim of this thesis is to identify and recommend strategies for the Teachers Centre and to enable it to "reinvent itself in a stagnant and declining market." The thesis commences with a discussion of the literature and theoretical concepts relevant to the study. It considers purpose, internal and environmental analyses towards the identification, evaluation and implementation of strategies. The Teachers Centre, once a growing business entity in a vibrant central business district, is now precariously grasping at straws in a ghost-like environment. The case study paints the dilemma of the Centre. An evaluation of the case reveals weaknesses in management and incongruence with its environment. The absence of direction for the Company has maintained a tenuous financial position in a see-saw pattern between profitability and loss. Based on Company resources, its capabilities and the future development of the City, the management has to seriously apply itself to creating a plan both for the short and longterm to achieve a turnaround situation. The recommendation of strategies at the end of the thesis is as a consequence of the valuation and considers radical changes which will result in improvement to its internal and external operations. The eye opener in the study is for the Board to take a decisive step now to stimulate the Company into a profitable situation or risk further erosion of its assets