This dissertation analyzes the origin of the free-flow doctrine, its role in the American mass media coverage of the Third World countries, and in the demand for a New World Information and Communication Order. This dissertation is also intended to serve as an up-date of the development to the call by the Third World, for a New World Information and Communication Order. These goals are accomplished through the application of the weapons of case study, a critical analysis of the United States policy on the mass media, a historical analysis of the United Nations Educational, Scientific and Cultural Organization\u27s documentary history of the New World Information and Communication Order in Chronological Order 1975-1986, and a comparative analysis of the New World Information and Communication Order (NWICO), and the International Programme for the Development of Communication(IPDC). The principal assumptions made in this dissertation are that the free flow of information which was strongly advocated and staunchly supported by the United States is a misnomer and a calculated attempt to monopolize the freedom of information dissemination. It also tends to be a successful mechanism for the implementation of the principles of the Darwinian Theory of natural selection - the survival of the fittest. This dissertation also assumes that the United Nations Educational, Scientific and Cultural Organization (UNESCO) does not seem to be the best arena for correcting the ills prevalent in the global information and communication system