I've grown to like Apple, though I've always thought their products were priced on the rich side.  When we lived in Seattle there was a Microsoft bias, but a large group of us all had Apple iPhones.  And that is a key part to the Apple story.  You buy the iPhone and then the next thing you know, you're looking at iPads.  

The Genius Bar is fun and very helpful when things go wrong; like when my new phone duplicating one calendar entry 341 times.  I had to bring in my Win-Tel PC into the Genius Bar and in the end we had to delete MobileMe to fix it.   But, absolutely great, GREAT customer service!!!

I love my new iPhone 4, and I've had Blackberries for 14 years!  Maybe when they add FaceTime to the iPads, I'll belly up to the Genius Bar.