Brand Junction is one of nine precincts anticipated by the Janefield Development Plan, which was approved on 20 July 2004 by the City of Whittlesea and contains a mix of residential, commercial, retail and industry intended to be developed over the next 10–12 years by Melbourne property developer MAB Corporation on a 103 hectares site which is bounded by Plenty Road to the west, the Metropolitan Ring Road to the south, the Plenty Road Gorge Parklands to the east and RMIT University's Bundoora East Campus to the north.