The reason was the 1955 President Speedster was loaded with standard equipment including: choice of Studebaker Automatic Drive or overdrive transmissions, power steering, power brakes, four-barrel carburetor, dual exhaust, "Shoemaker-stitched" diamond-quilted genuine top-grain leather seating, carpeting front and rear, a map pocket (but no glove box) an eight-tube push-button radio, an engine-turned dashboard with a Stewart-Warner 160 mph speedometer and an 8,000 rpm tachometer, turn signals, electric clock, tinted glass, cigarette lighter, oil filter and oil bath air cleaner, dual backup lamps, triple horns, two-speed electric wipers, tubeless whitewall tires, simulated wire wheel covers and fog-light bumperettes.