The warehouse building at 530 West 27th Street, which was the site of The Sound Factory & Twilo RIP Richard Grant – Founder of NYC After-Hours Institution Sound Factory - VICE  , as well as several other megaclubs in the 1980s and 1990s, was acquired in 2011 by the British theater company Punchdrunk, who converted it into "The McKittrick Hotel", a five-story, 100000 sqft performance space housing their immersive site-specific theatrical production, Sleep No More.