W277CV's FM signal is licensed as a translator station transmitting at the standard 250 watts, but with its location atop the WTMJ-TV tower, sits upon a taller location than most translators (at 847 feet ), thus its radius is able to cover much more terrain, including the WOW counties, and covers not only Milwaukee County, but most of Waukesha, Racine, Washington and Ozaukee counties (ranging from as far north as Cedar Grove to as far south as Kenosha).