KVII's studios are located at One Broadcast Center between South Pierce and South Buchanan streets in downtown Amarillo ( 500 feet southeast of the shared studios of NBC affiliate KAMR-TV [channel 4], Fox affiliate KCIT [channel 14] and MyNetworkTV affiliate KCPN-LP [channel 33]), and its transmitter is located west of US 87/287, in unincorporated Potter County.