Apart from the iconic value of the Big Pineapple structure itself, as a roadside attraction of the Big Thing variety, the entire 40 hectares complex, with its retail and restaurant spaces, train ride and Nutmobile, crops, rainforest, Macadamia Nut Factory, Big Macadamia, Tomorrow's Harvest greenhouse, Farm Show, Wildlife Gardens, and Animal Nursery, represents an early attempt at agri-tourism in Queensland.