In order to become more competitive with KXII, in 1983, the FCC granted Eastern Oklahoma Television a permit to construct a 1059 feet tower between Milburn and Bromide, Oklahoma—which became operational the following year—to enable better over-the-air reception to areas of far southern Oklahoma near the Red River and extend its reach into the Sherman-Denison area and adjoining areas of north-central Texas (including Gainesville, Bonham, and Paris).