KQTV is licensed to St. Joseph, Missouri, which is designated by Nielsen as a separate market from Kansas City despite being located within 55 miles of one another (though in the 2010s through digital subchannels, KQTV's competitor in the market, News-Press & Gazette Company, has established locally based affiliates of the other four major networks and Telemundo on three low-power stations to end St. Joseph's dependence on Kansas City; NPG itself proposed an acquisition of KQTV in April 2019, subject to FCC approval), while WWSB, KHGI and WOTV serve areas that do not receive an adequate signal from their market's primary ABC affiliate (in the case of WWSB, this dates back to when WTSP was Tampa's primary ABC affiliate prior to 1994, with the former being necessitated to serve the southern part of the Tampa market including the station's city of license, Sarasota, due to WTSP's transmitter being short-spaced to avoid interfering with the analog signal of Miami affiliate WPLG – which like WTSP, broadcast on VHF channel 10).