A major development aimed to improve the Longbridge ward was the Great Park development in Rubery HighBeam Schemes for site studied by Corporate Land Developments Ltd. The 200 acres site just off junction 4 on the M5 Motorway has been developed into a community with offices, houses, industrial units, Empire Cinemas, Hollywood Bowl, Premier Inn, Brewers Fayre, Morrisons, Gala Bingo, Greens Fitness and an area of public open space.