In addition to raising cattle, the land was used for raising alfalfa, cotton, oranges and other citrus trees, canaigre (a plant that produces tannin used for tanning leather), and even Louis Janssens' Belgian-American Ostrich Farm, which operated on 230 acres of Bartlett-Heard subdivided land until World War I. (Two other families, the Petersons and Pickrells, also operated ostrich farms in South Phoenix; all of these ostrich farms were between 16th St. and 40th St., south of Southern Ave.)