Drummond and Cauty's campaign to "fuck the millennium" also involved a number of outlandish activities and proposals under the umbrella of their company K2 Plant Hire Ltd. These activities were intended to culminate in the construction of "The People's Pyramid", a 150 feet structure built from recycled bricks at no cost to the taxpayer and which would have no entry fee—in pointed contrast to the UK government's Millennium Dome, construction of which had begun earlier in the year—and for people to use as they saw fit, including painting it or chipping it away.