Question: John Martin & Co. is responsible for the pageant that has been known as what since 1996?
Related documents: [0]  [DOC] John Martin & Co. Ltd, colloquially known as John Martin's or simply Johnnies, was an Adelaide-based company which ran a popular chain of department stores in South Australia. It operated for more than 130 years, from 1866 until its closure in 1998. Johnnies, owned by the prominent Hayward family for the majority of its existence, became an Adelaide icon, responsible for the famous Adelaide Christmas Pageant. [END] 
[1]  [DOC] The Adelaide Christmas Pageant is a parade held annually in the South Australian capital of Adelaide. Recognised as a heritage icon, the pageant is a state institution and is sponsored by four local credit unions. Since 1996 it has been known as the Credit Union Christmas Pageant. It is the second-largest parade of its kind in the world, following only Macy's Thanksgiving Day Parade, and the largest in the Southern Hemisphere and in the Commonwealth of Nations. [END] 
Answer: 
Credit Union Christmas Pageant
Credit Union Christmas Pageant