Reflection – Visualisation    Challenge & Selection    As a graphic designer on a large team of designers, we use visualisation every day. We are  visual thinkers. I tend to use this tool at the beginning of the simplest design projects to get  the brief clear in my own brain. However, the steps outlined in this Design Thinking course,  proved that we should be including members from other teams and stakeholders in this  step of the process.    I work in the aviation industry and work on the design of on board menus and duty free  magazines. The challenge facing our team currently is pressure to make these printed  materials still accessible in a hands-free way, in preparation for the return of air travel after  the Coronavirus pandemic. The way we used to distribute printed materials and have cabin  crew interact with passengers will no longer be possible.    Application    We start as a group, in this group we include, category managers, product managers,  designers, videographers, developers and crew training co-ordinators. I have learned from  this course that a broad selection from the company is key to understand the needs of the  passenger and each department. This all is now going on via Zoom conference, but we  gather visuals of the process as it currently exists. We together point out all the processes  that will need changing. We show visuals of the plane, the seat, the tray, the seat pocket,  the plane screens. This allows everyone from the varied teams to visualise the plane and  make an informed opinion on what we have to work with in the future.    We now need to consider that passengers will not be greeted or in close proximity to crew  any more. We still want the passenger to buy product on board. We create a visual map on  the screen detailing the steps of the passenger. We also detail the areas in the passengers  close proximity that still allows content to be used. There is the back of the seat, the head  rest, the screen and the foldable tray. We move on to sketching ideas of how these areas  within the view of the passenger could be used to be the new home for the menus.     It was very effective to have all different areas of the company providing insight to this new  challenge. Everything taking place over conference video call had its own challenges but all  in all it proved effective.    Insights    We found that a short term solution would be needed. Using our visualisation of the areas  of the seat, we found the back of the foldable tray would be a prime location for a flat decal  or sticker menu. This sits right at the passengers’ eyeline and is a reasonable distance to be  easily read. Printing of these could be organised easily. The product and category teams  could curate a new smaller menu or non-perishable goods that can be introduced when  flights resume. A small selection is better than none initially, we all agreed. This visualisation

technique helped teams that would tend not to be involved in design decisions, get involved  and give vital insight into what is possible.    Approach    This process will have to be revisited very soon. The printed menus are a short term  solution. We want to go back and apply the entire design thinking process into creating an  experience that is more digital. The printed item needs application by staff and can’t be  updated easily. It will be an iterative process that needs testing and involvement on the IT  side to make an application for passengers or an integration with airline apps, so that we  can have a dynamic menu that the passenger can control from their own device.


Reflection – Visualisation Challenge & Selection As a graphic designer on a large team of designers , we use visualisation every day . We are visual thinkers . I tend to use this tool at the beginning of the simplest design projects to get the brief clear in my own brain . However , the steps outlined in this Design Thinking course , proved that we should be including members from other teams and stakeholders in this step of the process . I work in the aviation industry and work on the design of on board menus and duty free magazines . The challenge facing our team currently is pressure to make these printed materials still accessible in a hands - free way , in preparation for the return of air travel after the Coronavirus pandemic . The way we used to distribute printed materials and have cabin crew interact with passengers will no longer be possible . Application We start as a group , in this group we include , category managers , product managers , designers , videographers , developers and crew training co - ordinators . I have learned from this course that a broad selection from the company is key to understand the needs of the passenger and each department . This all is now going on via Zoom conference , but we gather visuals of the process as it currently exists . We together point out all the processes that will need changing . We show visuals of the plane , the seat , the tray , the seat pocket , the plane screens . This allows everyone from the varied teams to visualise the plane and make an informed opinion on what we have to work with in the future . We now need to consider that passengers will not be greeted or in close proximity to crew any more . We still want the passenger to buy product on board . We create a visual map on the screen detailing the steps of the passenger . We also detail the areas in the passengers close proximity that still allows content to be used . There is the back of the seat , the head rest , the screen and the foldable tray . We move on to sketching ideas of how these areas within the view of the passenger could be used to be the new home for the menus . It was very effective to have all different areas of the company providing insight to this new challenge . Everything taking place over conference video call had its own challenges but all in all it proved effective . Insights We found that a short term solution would be needed . Using our visualisation of the areas of the seat , we found the back of the foldable tray would be a prime location for a flat decal or sticker menu . This sits right at the passengers ’ eyeline and is a reasonable distance to be easily read . Printing of these could be organised easily . The product and category teams could curate a new smaller menu or non - perishable goods that can be introduced when flights resume . A small selection is better than none initially , we all agreed . This visualisation technique helped teams that would tend not to be involved in design decisions , get involved and give vital insight into what is possible . Approach This process will have to be revisited very soon . The printed menus are a short term solution . We want to go back and apply the entire design thinking process into creating an experience that is more digital . The printed item needs application by staff and ca n’t be updated easily . It will be an iterative process that needs testing and involvement on the IT side to make an application for passengers or an integration with airline apps , so that we can have a dynamic menu that the passenger can control from their own device .