Reflection

Challenge  The challenge at hand was to come up with marketing ideas for our family business in the gemstone  industry. Our family was doing business in the gemstone industry since 1995, mainly in the B2B  segment and was now looking to take on a larger client base and expand both its influence and  revenues.

Selection  We decided to procced with Mind Mapping for achieving our target. As this would allow most all the  stakeholders to give their inputs. The mind map would give us a fuller picture of the scenario at hand  and the possible points of improvement and maybe even new approaches.

Application  So, first of all each of us decided to contact one of the end consumers we were in contact with  (some of our key accounts) and enquire them about how were they doing, how was their business  doing, what was their experience buying from us, what were the problems (if any) they faced during  the whole process, the points were we could improve, would they recommend us to any of their  friends or relative(calculating NPS), etc, etc.

After gathering all the data and some preliminary insights, we all sat together and wrote all the  important points on a whiteboard (in order to have a visual which helped us to keep things relevant  and real), and then started to connect the points. In order to understand if one of the points  affected the other and if yes then how? We were also looking for some unarticulated messages that  might be there, which would arise when we looked at the whole picture.

Insight  The insights we got were really astounding, we got to know that most of the customers were looking  for better credit terms, from a period of 30 days to a period of 45 days. Also we came to know that  the customers were really happy about the way in which we were clearly able to provide them with  the exact shade of stone in the first attempt itself, this made us realize it was a core competency in  our way of business, and we decide to use this feedback in our future pitches to other prospective  clients, as this would clearly be a hassle free and time saving purchasing experience for them.

Approach  Overall, we found our approach suitable for the problem at hand and if any such case arises in the  future we would be highly inclined to use the same approach with addition of a learning launch, to  get better and even more practical insights which would most likely be faster to implement and will  drive better results.


Reflection Challenge The challenge at hand was to come up with marketing ideas for our family business in the gemstone industry . Our family was doing business in the gemstone industry since 1995 , mainly in the B2B segment and was now looking to take on a larger client base and expand both its influence and revenues . Selection We decided to procced with Mind Mapping for achieving our target . As this would allow most all the stakeholders to give their inputs . The mind map would give us a fuller picture of the scenario at hand and the possible points of improvement and maybe even new approaches . Application So , first of all each of us decided to contact one of the end consumers we were in contact with ( some of our key accounts ) and enquire them about how were they doing , how was their business doing , what was their experience buying from us , what were the problems ( if any ) they faced during the whole process , the points were we could improve , would they recommend us to any of their friends or relative(calculating NPS ) , etc , etc . After gathering all the data and some preliminary insights , we all sat together and wrote all the important points on a whiteboard ( in order to have a visual which helped us to keep things relevant and real ) , and then started to connect the points . In order to understand if one of the points affected the other and if yes then how ? We were also looking for some unarticulated messages that might be there , which would arise when we looked at the whole picture . Insight The insights we got were really astounding , we got to know that most of the customers were looking for better credit terms , from a period of 30 days to a period of 45 days . Also we came to know that the customers were really happy about the way in which we were clearly able to provide them with the exact shade of stone in the first attempt itself , this made us realize it was a core competency in our way of business , and we decide to use this feedback in our future pitches to other prospective clients , as this would clearly be a hassle free and time saving purchasing experience for them . Approach Overall , we found our approach suitable for the problem at hand and if any such case arises in the future we would be highly inclined to use the same approach with addition of a learning launch , to get better and even more practical insights which would most likely be faster to implement and will drive better results .