Visual thinking to learning launch    The challenge is to build an in-store touchpoint that is innovative. The request is made by a  trade marketing team who wants a module that can be used by their market in displaying their  product at the same time can communicate to their primary and secondary market. The primary  market are shoppers, these are parents, guardians, gift givers with the capacity to purchase and at  the same time the kids who are the user of the product. The module needs to be more than the  usual display but it need to be more engaging to both primary and secondary market to drive  sales.     As a student of visual communication, my go to tool and therefore my go to is the visualization.  I’m not new to the tool and been using for quite some time, maybe the primary reason for the  selection. Although I’m not that really good in drawing,  doodling is one of those things I really  enjoyed doing.    The application started simple. I sketched some basic shapes on how the new module can look  like. Drew more shapes, mixed them and matched some, combine and deconstruct them  altogether to come up with interesting shape that can be engaging for the market to look and  interact with inside the store. I draw simple adult and kid drawing to see how tall they are. What  will be placed positioned on their eye level, and draw some more iterations on what should be  within their reach. All these exploration is to get the best solution to get them to interact and  finally get what the brand and product is trying to say that will lead to finally make a purchase.    All the visualization leads to insights one after the other. These insights made me to rethink the  initial design and reinvent, resketch modify the previous version. Like how big the graphics  should be and where it should be placed. I ended up placing it on top to be visible even from  several feet away. This serves as a distant identifications of the product and brand. Where to  place the highlight product on the shelf and what interest me the most is the insight at eyelevel is  something to play with. I build in a simple tik-tac-toe which serves as a communication as well  to the shopper. The learning is that the module’s interactivity depends on the shopper and  customer’s  level of visibility and their arm’s reach of the module.    I would have tried learning launch next time. The insights from the current tool is leaning  toward more on the specification of the modules. The physical structure and how it can address  the problem. Somehow result is rather kind of skin deep and hypothetical. Using the other tool  might tell a different story, one that is more deep and somehow rooted to their emotions and their  actual inclination when their actual in front of the module. Learning form this interaction will be  very valuable insights and can really push the next iteration really good.


Visual thinking to learning launch The challenge is to build an in - store touchpoint that is innovative . The request is made by a trade marketing team who wants a module that can be used by their market in displaying their product at the same time can communicate to their primary and secondary market . The primary market are shoppers , these are parents , guardians , gift givers with the capacity to purchase and at the same time the kids who are the user of the product . The module needs to be more than the usual display but it need to be more engaging to both primary and secondary market to drive sales . As a student of visual communication , my go to tool and therefore my go to is the visualization . I ’m not new to the tool and been using for quite some time , maybe the primary reason for the selection . Although I ’m not that really good in drawing , doodling is one of those things I really enjoyed doing . The application started simple . I sketched some basic shapes on how the new module can look like . Drew more shapes , mixed them and matched some , combine and deconstruct them altogether to come up with interesting shape that can be engaging for the market to look and interact with inside the store . I draw simple adult and kid drawing to see how tall they are . What will be placed positioned on their eye level , and draw some more iterations on what should be within their reach . All these exploration is to get the best solution to get them to interact and finally get what the brand and product is trying to say that will lead to finally make a purchase . All the visualization leads to insights one after the other . These insights made me to rethink the initial design and reinvent , resketch modify the previous version . Like how big the graphics should be and where it should be placed . I ended up placing it on top to be visible even from several feet away . This serves as a distant identifications of the product and brand . Where to place the highlight product on the shelf and what interest me the most is the insight at eyelevel is something to play with . I build in a simple tik - tac - toe which serves as a communication as well to the shopper . The learning is that the module ’s interactivity depends on the shopper and customer ’s level of visibility and their arm ’s reach of the module . I would have tried learning launch next time . The insights from the current tool is leaning toward more on the specification of the modules . The physical structure and how it can address the problem . Somehow result is rather kind of skin deep and hypothetical . Using the other tool might tell a different story , one that is more deep and somehow rooted to their emotions and their actual inclination when their actual in front of the module . Learning form this interaction will be very valuable insights and can really push the next iteration really good .