This slide handout was created by the University of Virginia Darden School of Business and is provided  to support your learning while taking this course. Please do not share or distribute it. 1

Design Thinking for Innovation

Session 1 What is Design  Thinking?

with Professor Denisse Szatkowski

human-centered

possibility-driven iterative

options-focused

A Problem-Solving Approach  |  What is Design Thinking?

This slide handout was created by the University of Virginia Darden School of Business and is provided  to support your learning while taking this course. Please do not share or distribute it. 2

Design thinking is appropriate if …

Linear analytic methods  may be better if …

Questions to Ask

Is the problem  human-centered?

How clearly do you  understand the problem  itself?

What’s the level  of uncertainty?

What data is already  available to you?

Deep understanding of the actual  people (users) involved

There are few human beings involved in  the problem or the solution

We need to explore and  get agreement

We understand the problem clearly  and are sure we’re solving the right  one

There are many unknowns (large and  small), and past data is unlikely to  help us

The past is a good predictor  of the future

There is very little relevant existing  data to analyze

There are several clear sources of analogous data

This slide handout was created by the University of Virginia Darden School of Business and is provided  to support your learning while taking this course. Please do not share or distribute it. 3

[Design Tool] Visualization

Make it tangible and concrete. Draw a picture,  tell a story, take a photo, make a map . . .


This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course . Please do not share or distribute it . 1 Design Thinking for Innovation Session 1 What is Design Thinking ? with Professor Denisse Szatkowski human - centered possibility - driven iterative options - focused A Problem - Solving Approach | What is Design Thinking ? This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course . Please do not share or distribute it . 2 Design thinking is appropriate if … Linear analytic methods may be better if … Questions to Ask Is the problem human - centered ? How clearly do you understand the problem itself ? What ’s the level of uncertainty ? What data is already available to you ? Deep understanding of the actual people ( users ) involved There are few human beings involved in the problem or the solution We need to explore and get agreement We understand the problem clearly and are sure we ’re solving the right one There are many unknowns ( large and small ) , and past data is unlikely to help us The past is a good predictor of the future There is very little relevant existing data to analyze There are several clear sources of analogous data This slide handout was created by the University of Virginia Darden School of Business and is provided to support your learning while taking this course . Please do not share or distribute it . 3 [ Design Tool ] Visualization Make it tangible and concrete . Draw a picture , tell a story , take a photo , make a map . . .