Example reflection - Storytelling

Challenge & Selection

As a tool for solving the problem of interest and involvement of my colleagues in  a new project, I decided to use storytelling. This tool, as discussed in the second  week of lectures, creates a cause. The cause of the importance of a problem  that ignites hearts and ignites fire, motivating people to solve it. Storytelling is a  very good tool in terms of its emotional component. Therefore, he can perfectly  awaken feelings and emotions in a person, and this is exactly what in most cases  moves people.

Application

The first thing I did was conduct an analysis of the target audience of my product,  and also organized a small meeting with my colleagues in an informal setting to  learn more about what they live, what values   they have, what they do besides  work. All this is necessary in order to feel some kind of emotional connection  with these people to create a further story that should capture not only my target  audience, but also awaken ambition in my colleagues. The clothing brand that  I am trying to develop should resonate with young people of 20-30 years old,  who are bored with a huge variety of clothes, which, at times, confuses, because  in these days of overproduction of goods and services it is very difficult to make a  choice of what you really need. This is precisely the pain of my target audience,  which I was imbued with while conducting the analysis. After an informal meeting  with colleagues, I learned that many of them also suffer from an oversaturation of  information and a huge pile of everything new, which is growing exponentially  every day. The first thought that came to my mind after these insights is that my  story should be short, simple, but at the same time it should give a breath of fresh  air so that people will inspire and it will become easier for them to breathe in a  complex modern world. I wrote a fairly short, but clearly coherent story in which  I was able to explain difficult things in a very simple way. The telling of this story  was easy, dynamic, and most importantly, it answered to all important questions  as clearly as possible. I ended my story with a simple challenge that inspired all  my colleagues - «To work not for quantity, but for the quality of the uniqueness  and creativity of the product. We need to give more air to our potential  customers» Then there will be no problem of the widest choice, which is easier to  suffocate than have something to buy.

Insight and approach

Having told my story first to my colleagues, then on a more global level - to  a potential target audience, I realized that storytelling is a really powerful  emotional tool that will capture any person if you get into their soul with your  story. But, of course, I did not touch on all the pains in my story, which I will try to  fix in the next story, but in general I managed to emotionally excite colleagues  and the target audience. When people feel that they are sincerely understood  and you offer them a solution, inspire them to interact and do specific actions that  will help make their life a little better, they are ready to take steps with enthusiasm  and anticipation of freedom. In such moments, you can feel the team spirit and it  captures you and inspires you to move forward towards innovation.


Example reflection - Storytelling Challenge & Selection As a tool for solving the problem of interest and involvement of my colleagues in a new project , I decided to use storytelling . This tool , as discussed in the second week of lectures , creates a cause . The cause of the importance of a problem that ignites hearts and ignites fire , motivating people to solve it . Storytelling is a very good tool in terms of its emotional component . Therefore , he can perfectly awaken feelings and emotions in a person , and this is exactly what in most cases moves people . Application The first thing I did was conduct an analysis of the target audience of my product , and also organized a small meeting with my colleagues in an informal setting to learn more about what they live , what values they have , what they do besides work . All this is necessary in order to feel some kind of emotional connection with these people to create a further story that should capture not only my target audience , but also awaken ambition in my colleagues . The clothing brand that I am trying to develop should resonate with young people of 20 - 30 years old , who are bored with a huge variety of clothes , which , at times , confuses , because in these days of overproduction of goods and services it is very difficult to make a choice of what you really need . This is precisely the pain of my target audience , which I was imbued with while conducting the analysis . After an informal meeting with colleagues , I learned that many of them also suffer from an oversaturation of information and a huge pile of everything new , which is growing exponentially every day . The first thought that came to my mind after these insights is that my story should be short , simple , but at the same time it should give a breath of fresh air so that people will inspire and it will become easier for them to breathe in a complex modern world . I wrote a fairly short , but clearly coherent story in which I was able to explain difficult things in a very simple way . The telling of this story was easy , dynamic , and most importantly , it answered to all important questions as clearly as possible . I ended my story with a simple challenge that inspired all my colleagues - « To work not for quantity , but for the quality of the uniqueness and creativity of the product . We need to give more air to our potential customers » Then there will be no problem of the widest choice , which is easier to suffocate than have something to buy . Insight and approach Having told my story first to my colleagues , then on a more global level - to a potential target audience , I realized that storytelling is a really powerful emotional tool that will capture any person if you get into their soul with your story . But , of course , I did not touch on all the pains in my story , which I will try to fix in the next story , but in general I managed to emotionally excite colleagues and the target audience . When people feel that they are sincerely understood and you offer them a solution , inspire them to interact and do specific actions that will help make their life a little better , they are ready to take steps with enthusiasm and anticipation of freedom . In such moments , you can feel the team spirit and it captures you and inspires you to move forward towards innovation .