Example Reflection – Learning Launch

Challenge     I am part of a design studio that has just started on the market. Our goal is to find the  best service / product that we can offer to start producing profits, that is, we must think  of something that people need, and that has a good demand in the field. As we have just  started, we must build trust in customers, and for this, we must have several  assignments. The search for the best option to achieve this must be fast, and it must  allow us to attract a large number of commissions, and in this way gain experience,  reputation, and be able to move to larger scale and budget jobs.

Selection    The studio has already analyzed the available data, and various studies have been  carried out, as well as other design thinking tools, so we are at a stage where it is possible  to use the learning launch tool. By means of this tool, we will be able to carry out two  tests, fast, and at a reduced cost, that allow us to understand which is the best service /  product option to start working in the studio and to enter the field of design.

Application

Two learning launches were proposed, in which it is proposed to carry out  advertisements on the networks, promoting two services / products to customers, and  by this means it is intended to receive a response from potential customers, verifying  how many are interested in the proposal, whether they interacted with the publication, or  requested a meeting with the studio for a possible job offer.

The first proposal consisted of the design of houses, in which the details of their  construction, materials to be used and execution times were included, as well as defining  the costs of the same so that the client had the information available. The feedback was  not very encouraging, the fact that the house already had a defined design was not to  the liking of the clients, who were not willing to invest that amount of money in a space  that was not designed exclusively for them.

The second proposal aimed at smaller-scale services and products, and focused more  on furniture design, either for homes or commercial premises, as well as offering  remodeling and redesign services of spaces (which could include furniture design for  that place). The promotion raised the advice to the client, about the best options to  improve their sales premises, or give life to those spaces without use in the house, or  those that needed an improvement. In this case, the response of the clients was positive,  since we offered a more personalized attention, and a design according to their specific  needs.

Insight & Approach

Although the results were not positive in all cases, this allowed us to identify the best  way to follow, to be able to grow, and thus gain experience, and in the future, more  clients. Thanks to these tests we identify that the client prefers a more personalized  design, and although our first idea did not have a good response, we have filed it to have  the possibility of using it in the future in which it may have a better use. In the study it  was clear that testing how people respond, and how they interact with what you offer  them is a good way to understand their needs, and what is the best strategy to win

customers. Learning Launch is a great way to identify your best ideas, even if you need  to modify them to make them work, or save them for future use. Thanks to these tools,  information is collected, and the results of the experience are used for future projects,  and the way in which one approaches them.


Example Reflection – Learning Launch Challenge I am part of a design studio that has just started on the market . Our goal is to find the best service / product that we can offer to start producing profits , that is , we must think of something that people need , and that has a good demand in the field . As we have just started , we must build trust in customers , and for this , we must have several assignments . The search for the best option to achieve this must be fast , and it must allow us to attract a large number of commissions , and in this way gain experience , reputation , and be able to move to larger scale and budget jobs . Selection The studio has already analyzed the available data , and various studies have been carried out , as well as other design thinking tools , so we are at a stage where it is possible to use the learning launch tool . By means of this tool , we will be able to carry out two tests , fast , and at a reduced cost , that allow us to understand which is the best service / product option to start working in the studio and to enter the field of design . Application Two learning launches were proposed , in which it is proposed to carry out advertisements on the networks , promoting two services / products to customers , and by this means it is intended to receive a response from potential customers , verifying how many are interested in the proposal , whether they interacted with the publication , or requested a meeting with the studio for a possible job offer . The first proposal consisted of the design of houses , in which the details of their construction , materials to be used and execution times were included , as well as defining the costs of the same so that the client had the information available . The feedback was not very encouraging , the fact that the house already had a defined design was not to the liking of the clients , who were not willing to invest that amount of money in a space that was not designed exclusively for them . The second proposal aimed at smaller - scale services and products , and focused more on furniture design , either for homes or commercial premises , as well as offering remodeling and redesign services of spaces ( which could include furniture design for that place ) . The promotion raised the advice to the client , about the best options to improve their sales premises , or give life to those spaces without use in the house , or those that needed an improvement . In this case , the response of the clients was positive , since we offered a more personalized attention , and a design according to their specific needs . Insight & Approach Although the results were not positive in all cases , this allowed us to identify the best way to follow , to be able to grow , and thus gain experience , and in the future , more clients . Thanks to these tests we identify that the client prefers a more personalized design , and although our first idea did not have a good response , we have filed it to have the possibility of using it in the future in which it may have a better use . In the study it was clear that testing how people respond , and how they interact with what you offer them is a good way to understand their needs , and what is the best strategy to win customers . Learning Launch is a great way to identify your best ideas , even if you need to modify them to make them work , or save them for future use . Thanks to these tools , information is collected , and the results of the experience are used for future projects , and the way in which one approaches them .