Final Assignment – Storytelling

Challenge & Selection

I’ve beem using Storytelling for a while but just now I took a time to think about this tool and its applications  in my everyday life.

A work as a Business Analyst with a Billing approach in a Brazilian private sanitation company. There’s still  some people that thinks they don’t need to pay for clean water or treats its sewage. They don’t use to see  pourpose in our activity and the impacts of our work on their lives.

In a recent action, I was responsible to meet people and offers them negotioantion proposals to regulation  their financial situation, paying off any outstanding debt. At this moment I realized that if I sharre stories I  was able to better understand their interests and the most importante, to create connection.

Application    I have a story about using storytelling. In that special action in my job, I spent a lot of time sharing stories of  how sanitation is important for our population in general, and specifically for our health, but I also spent  much more time listening our costumers. They shared their beliefs, their pain, and a lot of them explained  why they were in our defauters list yet.

Those people has simple Jobs and their paycheks use to be very low. They sad that there’s no Money enough  to pay their rest, food, medicine and all their debts with the company that I work in just one bill, so they  thoght that din’t pay at all was the best option.

After that I open up the situation my with coworkers and we started to think about it and how we could solve  our problem (increase our revenue by receiving from defaulters) but still solving the main problem of those  people that I’ve talked with.

Insight & Approach    Some meetings after sharing and struturating the problem, our company decide to adopt a piecemeal  approach so we will be able to parcel out the payment of their debts and it won’t be that hard for them to  pay for it.

After the implementation of this payment form, I took some time to go back and talk with some of those  costumers I’d talked with. They said it was great to know that private companies still think about people and  their needs.

More than making payment viable, in this case the Storytelling showed me that it is possible to create a  connection between customers and our core business, always finding ways to create value and show purpose  in our relations.


Final Assignment – Storytelling Challenge & Selection I ’ve beem using Storytelling for a while but just now I took a time to think about this tool and its applications in my everyday life . A work as a Business Analyst with a Billing approach in a Brazilian private sanitation company . There ’s still some people that thinks they do n’t need to pay for clean water or treats its sewage . They do n’t use to see pourpose in our activity and the impacts of our work on their lives . In a recent action , I was responsible to meet people and offers them negotioantion proposals to regulation their financial situation , paying off any outstanding debt . At this moment I realized that if I sharre stories I was able to better understand their interests and the most importante , to create connection . Application I have a story about using storytelling . In that special action in my job , I spent a lot of time sharing stories of how sanitation is important for our population in general , and specifically for our health , but I also spent much more time listening our costumers . They shared their beliefs , their pain , and a lot of them explained why they were in our defauters list yet . Those people has simple Jobs and their paycheks use to be very low . They sad that there ’s no Money enough to pay their rest , food , medicine and all their debts with the company that I work in just one bill , so they thoght that din’t pay at all was the best option . After that I open up the situation my with coworkers and we started to think about it and how we could solve our problem ( increase our revenue by receiving from defaulters ) but still solving the main problem of those people that I ’ve talked with . Insight & Approach Some meetings after sharing and struturating the problem , our company decide to adopt a piecemeal approach so we will be able to parcel out the payment of their debts and it wo n’t be that hard for them to pay for it . After the implementation of this payment form , I took some time to go back and talk with some of those costumers I ’d talked with . They said it was great to know that private companies still think about people and their needs . More than making payment viable , in this case the Storytelling showed me that it is possible to create a connection between customers and our core business , always finding ways to create value and show purpose in our relations .