Reflection-Learning Launch Tool

•  Challenge

I am an intern at an architectural firm who are trying to expand in the landscaping business in order  to enter into this upcoming market called as green architecture. The project scope consists of just 5  people and a head of the project. The project should not exceed 2 months and the main goal was to  create landscape gardens for houses as well as apartments. Our firm’s focus was turn away from  traditional architecture/interior designing and shift towards green architecture.

•  Selection of Tool

We purposely selected learning launch tool as we wanted to test this green architecture ideas and  whether they will work or not.

•  Application

For this tool to work, I started searching what is green architecture and how it functions, how it is  different from the traditional architecture. We were testing ourselves to whether we could adapt to  this style of architecture. Then later, we divided green architecture into two core categories which  are kitchen gardening, landscape gardening. To gain some more insights I visited various plant  nurseries and list down the prices of various plants which can be used at home and which ones are  the most suitable for landscaping. As we could not outsource plants we needed to connect with the  local plant nurseries and have an appropriate contract for regular supply of needed plants.

In the second phase we needed to know who our customers will be. Will it be anyone who owns a  big house or will it be a person who just loves plants in his house no matter what the space is. So  after brainstorming a couple of ideas we came up with kitchen gardening or simply home gardening  where people can grow certain vegetables and fruits at home. This will save their daily expenses and  this method requires less maintenance. To make this idea work we conducted surveys which  included our proposition of our idea, how will they react to it and this was conducted within 2 weeks  of time-frame.

•  Insights

With the help of learning launch tool, we identified where we were lacking and how we can correct  minor. Learning launch tool can either give you a positive outcome or a negative one and we had a  positive one. One thing we learned through our surveys is that people were not that interested in  hiring services to build a kitchen garden. They would rather build on their own. But this depended on  people who knew very well about growing and maintaining plants. Our main focus which was  landscape gardening got huge amount of appreciation and people were ready to invest in our  landscaping services. So we decided to add an after sales service to maintain their garden drawing a  contract with some local gardening services. We knew that the kitchen gardening idea was slightly  going to deviate but out research team is still working on it.

•  Approach

This was our first time using a design thinking tool and using learning launch tool was the most  appropriate one. We are still working on kitchen gardening idea and we would surely use learning  launch tool and other design thinking tools in our future business propositions.


Reflection - Learning Launch Tool • Challenge I am an intern at an architectural firm who are trying to expand in the landscaping business in order to enter into this upcoming market called as green architecture . The project scope consists of just 5 people and a head of the project . The project should not exceed 2 months and the main goal was to create landscape gardens for houses as well as apartments . Our firm ’s focus was turn away from traditional architecture / interior designing and shift towards green architecture . • Selection of Tool We purposely selected learning launch tool as we wanted to test this green architecture ideas and whether they will work or not . • Application For this tool to work , I started searching what is green architecture and how it functions , how it is different from the traditional architecture . We were testing ourselves to whether we could adapt to this style of architecture . Then later , we divided green architecture into two core categories which are kitchen gardening , landscape gardening . To gain some more insights I visited various plant nurseries and list down the prices of various plants which can be used at home and which ones are the most suitable for landscaping . As we could not outsource plants we needed to connect with the local plant nurseries and have an appropriate contract for regular supply of needed plants . In the second phase we needed to know who our customers will be . Will it be anyone who owns a big house or will it be a person who just loves plants in his house no matter what the space is . So after brainstorming a couple of ideas we came up with kitchen gardening or simply home gardening where people can grow certain vegetables and fruits at home . This will save their daily expenses and this method requires less maintenance . To make this idea work we conducted surveys which included our proposition of our idea , how will they react to it and this was conducted within 2 weeks of time - frame . • Insights With the help of learning launch tool , we identified where we were lacking and how we can correct minor . Learning launch tool can either give you a positive outcome or a negative one and we had a positive one . One thing we learned through our surveys is that people were not that interested in hiring services to build a kitchen garden . They would rather build on their own . But this depended on people who knew very well about growing and maintaining plants . Our main focus which was landscape gardening got huge amount of appreciation and people were ready to invest in our landscaping services . So we decided to add an after sales service to maintain their garden drawing a contract with some local gardening services . We knew that the kitchen gardening idea was slightly going to deviate but out research team is still working on it . • Approach This was our first time using a design thinking tool and using learning launch tool was the most appropriate one . We are still working on kitchen gardening idea and we would surely use learning launch tool and other design thinking tools in our future business propositions .