Example Reflection-Learning Launch

Challenge & Selection

In this last year we have been listening to Digital Marketing due to the transformation that the  marketing world is undergoing in part due to the global crisis and due to the adaptation to the  new modality that this digital phenomenon supposes, concepts inspired by the "new  economy" that somehow they come to proclaim the death of traditional business models and  marketing as we know it. A trend that comes to proclaim that "traditional" marketing has  become outdated and even as obsolete as it was in its day.

I am a marketing collaborator based on the fact that the advertising investment stopped being  effective. From my point of view and humble opinion, today more than ever, big ideas are  more important than big budgets. Today the effectiveness from the point of view of Role, of  this concept that we all know and think we have in mind, but that we sometimes forget, is in  the knowledge of the consumer, how to communicate with him and be imaginative, creative  and innovative. In this, the new reality that they assumed, social networks and that the power  of prescription has passed from advertising to consumers, places small companies on the same  level as multinationals.

Application

The next reflection is the defense of a fundamental value of all those who are dedicated to  marketing: The brand. As much as things change more than ever, I believe that we must return  to the fundamentals of what an organization does, what is more important, how it does it. I  mean the construction of the brand and by extension the attraction of consumers and their  loyalty, the process that makes a company a success and we all try to scrutinize in order to  discover the secret of its success.

We are invaded as never before by products, services, companies and brands, all trying to  differentiate, be loved and credible by consumers. The solution to the problem of the  undifferentiation of products and services, the massive investment in advertising was no  longer effective. I think there is a consensus that all the money in the world cannot buy loyalty  or trust towards a brand or company, even if some remain committed to this principle.

Today trust, loyalty is earned by the way things are done, often intangible issues, and through  a more direct relationship with the consumer. Brands are what the consumer perceives them  to be. Advertising confirms what a brand is, not what it should be, or want it to be.


Example Reflection - Learning Launch Challenge & Selection In this last year we have been listening to Digital Marketing due to the transformation that the marketing world is undergoing in part due to the global crisis and due to the adaptation to the new modality that this digital phenomenon supposes , concepts inspired by the " new economy " that somehow they come to proclaim the death of traditional business models and marketing as we know it . A trend that comes to proclaim that " traditional " marketing has become outdated and even as obsolete as it was in its day . I am a marketing collaborator based on the fact that the advertising investment stopped being effective . From my point of view and humble opinion , today more than ever , big ideas are more important than big budgets . Today the effectiveness from the point of view of Role , of this concept that we all know and think we have in mind , but that we sometimes forget , is in the knowledge of the consumer , how to communicate with him and be imaginative , creative and innovative . In this , the new reality that they assumed , social networks and that the power of prescription has passed from advertising to consumers , places small companies on the same level as multinationals . Application The next reflection is the defense of a fundamental value of all those who are dedicated to marketing : The brand . As much as things change more than ever , I believe that we must return to the fundamentals of what an organization does , what is more important , how it does it . I mean the construction of the brand and by extension the attraction of consumers and their loyalty , the process that makes a company a success and we all try to scrutinize in order to discover the secret of its success . We are invaded as never before by products , services , companies and brands , all trying to differentiate , be loved and credible by consumers . The solution to the problem of the undifferentiation of products and services , the massive investment in advertising was no longer effective . I think there is a consensus that all the money in the world can not buy loyalty or trust towards a brand or company , even if some remain committed to this principle . Today trust , loyalty is earned by the way things are done , often intangible issues , and through a more direct relationship with the consumer . Brands are what the consumer perceives them to be . Advertising confirms what a brand is , not what it should be , or want it to be .