Reflection: Visualization

Challenge

In search for higher grounds I founded a highly purpose driven one-woman- business; I sell Effective Microorganisms (microbes combined together in  specific proportions for organic gardening and sustainable farming). I’m a  pioneer on that in my country; secondary research I could rely on does not  exist yet. I have a background in Microbiology and I love talking to clients  and potential clients about Prokaryotes and Halophiles, but truth is: my  customers are not interested in theories and my tests do not show any  immediate results.

So how to explain to potential clients why they should optimize health in  plants and soil when benefits are not understandable and how to overcome  the general mistrust in ecological concepts even if they have specific needs  I could meet with my concept?

Selection

Lack of time and disinterest in details are human-centered facts nowadays.  In visual information I saw a solution to drill down the essence, to  demonstrate use and outcome in a simple way. Visualization was somehow  more tangible for my clients than long verbal explanations no one could  understand.

Application

The nice thing about my one-woman-business is that I can take on different  roles within my own business: I set up a Blog for my business website and  started creating photo-stories like “from disaster to perfect homeostasis” or  “from mystery to easy-to-use-product”; some nice photos in intense colors

and a bit of a text enabled me to capture information, to demonstrate  problems and opportunities as well as to entertain the readers of my Blog.

Insight

Now! My (potential) clients understood what good Effective Microorganisms  could do to their garden and how the concept contributes to health and  sustainability! They still had questions and doubts, but due to the visual  understanding inductive reasoning became possible and clients aligned  their ideas with my products and services.  A measurable success was the  outcome of my concept, I sold more and I got better and better in creating  short photo stories.

Approach

Visualization has definitely proved to be the appropriate tool but it took me  far too long to find a workable solution for my messy situation. It was not  that I had no idea but that I was so full of ideation, this was confusing. If  ever again in wicked situations, I would use a Mind Map for the clarification  process prior to deciding on a specific solution: this is an excellent tool to  rewire the brain and to induce structured thinking. Furthermore it depicts  nicely how things have changed and it can be modified and referred to at  any given time.

Running a one-woman-business does not mean to exclude other people  from decisions and problems completely. I should definitely leave more  space for other, sometimes very helpful, opinions.


Reflection : Visualization Challenge In search for higher grounds I founded a highly purpose driven one - woman- business ; I sell Effective Microorganisms ( microbes combined together in specific proportions for organic gardening and sustainable farming ) . I ’m a pioneer on that in my country ; secondary research I could rely on does not exist yet . I have a background in Microbiology and I love talking to clients and potential clients about Prokaryotes and Halophiles , but truth is : my customers are not interested in theories and my tests do not show any immediate results . So how to explain to potential clients why they should optimize health in plants and soil when benefits are not understandable and how to overcome the general mistrust in ecological concepts even if they have specific needs I could meet with my concept ? Selection Lack of time and disinterest in details are human - centered facts nowadays . In visual information I saw a solution to drill down the essence , to demonstrate use and outcome in a simple way . Visualization was somehow more tangible for my clients than long verbal explanations no one could understand . Application The nice thing about my one - woman - business is that I can take on different roles within my own business : I set up a Blog for my business website and started creating photo - stories like “ from disaster to perfect homeostasis ” or “ from mystery to easy - to - use - product ” ; some nice photos in intense colors and a bit of a text enabled me to capture information , to demonstrate problems and opportunities as well as to entertain the readers of my Blog . Insight Now ! My ( potential ) clients understood what good Effective Microorganisms could do to their garden and how the concept contributes to health and sustainability ! They still had questions and doubts , but due to the visual understanding inductive reasoning became possible and clients aligned their ideas with my products and services . A measurable success was the outcome of my concept , I sold more and I got better and better in creating short photo stories . Approach Visualization has definitely proved to be the appropriate tool but it took me far too long to find a workable solution for my messy situation . It was not that I had no idea but that I was so full of ideation , this was confusing . If ever again in wicked situations , I would use a Mind Map for the clarification process prior to deciding on a specific solution : this is an excellent tool to rewire the brain and to induce structured thinking . Furthermore it depicts nicely how things have changed and it can be modified and referred to at any given time . Running a one - woman - business does not mean to exclude other people from decisions and problems completely . I should definitely leave more space for other , sometimes very helpful , opinions .