DESIGN THINKING FOR INNOVATION

Assignment: Reflection

Gilbert Green

THE CHALLENGE

First of all: Flare it’s a digital, ​Do It Yourself​, platform for events, specialized

in attendee registration, ticket selling and access control. Somehow we are

working on a solution for event promoter’s so that they don’t have to depend

on the aggressive, monopolic, expensive practices of Ticketmaster and the

Live-nation emporium for live events.     That context being said, we have never had a solution for reserved seating in

the platform. The market it’s working for our business model in the general

access events, but for reserved seating, we do not have a specialized

solution. ​The big challenge here​, is to find a solution inside SHEIN, that

benefits both: event promoter / venues administrator, and event attendees,

and how to incorporate a sophisticated tool like mapping venues, into a user

friendly platform like SHEIN.     The Research methodology it’s based on 3 topics:  1.- Our Know How: Provided by our team. We need a way to give the

customer (promoter), a better way to manage their seating, through easy to

use, and map venues, do it yourself.    2.- What’s on the Market: ​In the mexican market we have 3 main

competitors: Ticketmaster, Superboletos and e-ticket. None of them provide a

Do It Yourself solution for venue management + seating.    3.- What the Customer Needs: Through observation, we noticed, that the

main problem for seating events, without reserved seating, was the actual

management on event day. Attendee experience.     So, we needed to find a solution that helps the promoter sell reserved seating,

so that they can actually manage live their event for better decision making on

event day, ergo, a better experience for the attendee.

SELECTION

The tool selected, was visualization, which is getting the idea from nowhere to

somewhere. Make an idea tangible and concrete, through telling a visual

story, drawing a picture, taking a photo. Something that will get our minds in

the same path, since ideas can get lost in translation.    APPLICATION

Based on the research previously done, we needed to get a clear view of what

we were targeting on product development for a solution like that, specially,

since developing a tool like reserved seating, may take a while. So, through

different ways of getting ideas into boards, papers and napkins, we finally

came to a conclusion, that the part in which we should spend our time, was in

the integration of the tool, so that it wouldn’t interfeer with the user

experience, more than developing the tool itself. Here’s a mapping of the

process we draw:

For Zoom: ​Here    If we could find someone that has already the tool developed, with some

basic specs, that could meet an MVP for our customer’s needs, we wouldn’t

need to waste valuable time. Sounds crazy, well it actually worked: ​Seats.io    INSIGHT

So, Mapping the process of the customer, and evolving that process, into the

platform cycle, we realized that we could actually for some other platform,

rather than develop the ourselves, and that way, we could focus on delivering

value to the customer through a better ​DIY experience.    APPROACH

More than thinking of the next project, I am still working on this project, and

I’m going to apply the learning launch tool. I’m implementing some fast tests

according to a couple of hypothesis on the tool development.     First testing directly on seats io, by asking a couple of customers to map their

own venue, before implementing it in SHEIN. Then, if the tool proves itself

useful, and easy to use, we’ll get involved with customer’s event day

management to see the best flow that we can follow in the implementation of

the reserved seating administration tool, linked to seats.io. This way we’ll be

noticing loopholes in the customer’s living process the day of the event. As

well as we’ll be saving time and resources on the implementation.


DESIGN THINKING FOR INNOVATION Assignment : Reflection Gilbert Green THE CHALLENGE First of all : Flare it ’s a digital , ​Do It Yourself​ , platform for events , specialized in attendee registration , ticket selling and access control . Somehow we are working on a solution for event promoter ’s so that they do n’t have to depend on the aggressive , monopolic , expensive practices of Ticketmaster and the Live - nation emporium for live events . That context being said , we have never had a solution for reserved seating in the platform . The market it ’s working for our business model in the general access events , but for reserved seating , we do not have a specialized solution . ​The big challenge here​ , is to find a solution inside SHEIN , that benefits both : event promoter / venues administrator , and event attendees , and how to incorporate a sophisticated tool like mapping venues , into a user friendly platform like SHEIN . The Research methodology it ’s based on 3 topics : 1.- Our Know How : Provided by our team . We need a way to give the customer ( promoter ) , a better way to manage their seating , through easy to use , and map venues , do it yourself . 2.- What ’s on the Market : ​In the mexican market we have 3 main competitors : Ticketmaster , Superboletos and e - ticket . None of them provide a Do It Yourself solution for venue management + seating . 3.- What the Customer Needs : Through observation , we noticed , that the main problem for seating events , without reserved seating , was the actual management on event day . Attendee experience . So , we needed to find a solution that helps the promoter sell reserved seating , so that they can actually manage live their event for better decision making on event day , ergo , a better experience for the attendee . SELECTION The tool selected , was visualization , which is getting the idea from nowhere to somewhere . Make an idea tangible and concrete , through telling a visual story , drawing a picture , taking a photo . Something that will get our minds in the same path , since ideas can get lost in translation . APPLICATION Based on the research previously done , we needed to get a clear view of what we were targeting on product development for a solution like that , specially , since developing a tool like reserved seating , may take a while . So , through different ways of getting ideas into boards , papers and napkins , we finally came to a conclusion , that the part in which we should spend our time , was in the integration of the tool , so that it would n’t interfeer with the user experience , more than developing the tool itself . Here ’s a mapping of the process we draw : For Zoom : ​Here If we could find someone that has already the tool developed , with some basic specs , that could meet an MVP for our customer ’s needs , we would n’t need to waste valuable time . Sounds crazy , well it actually worked : ​Seats.io INSIGHT So , Mapping the process of the customer , and evolving that process , into the platform cycle , we realized that we could actually for some other platform , rather than develop the ourselves , and that way , we could focus on delivering value to the customer through a better ​DIY experience . APPROACH More than thinking of the next project , I am still working on this project , and I ’m going to apply the learning launch tool . I ’m implementing some fast tests according to a couple of hypothesis on the tool development . First testing directly on seats io , by asking a couple of customers to map their own venue , before implementing it in SHEIN . Then , if the tool proves itself useful , and easy to use , we ’ll get involved with customer ’s event day management to see the best flow that we can follow in the implementation of the reserved seating administration tool , linked to seats.io . This way we ’ll be noticing loopholes in the customer ’s living process the day of the event . As well as we ’ll be saving time and resources on the implementation .