Reflection – Learning Launch

Challenge

At the firm I work for I belong to the marketing department, and my focus area is corporate image,

communication and sales. My challenge is to improve the effectiveness of our work within projects and

also the workflow from related activities of our daily work at the office, in order to communicate with our

clients in a more effective way and therefore increase our sales number. In our project scope it is

included the communication and sales team from the marketing department, as well as the head of the

marketing department. Our projects have resources limitation, so we are able only to use internal

resources, we also have some exceptions that we rely on external people for consultation, but that

situation happens rarely. The project is scheduled in a way that they must be implemented in between

30-45 business days, depending on the solution agreed or the difficulties to take action implementing,

and also work is equally distributed among all members of the team. Our focus to improve the

effectiveness and our workflow as a team, therefore, we, the communication and sales team, with the

main stakeholders will consider what is not appropriate, inefficient regarding our project workflow.

Selection

The team and I have used a wide diversity of design thinking activities and we have also researched

for some tools in order to be aware and have a better knowledge of the topic, therefore we decided to

use the learning launch tool. We are using this tool to test our ideas about some new way of

communicating with our main customers to generate more customer loyalty and increase revenue.

Application.

We conducted some sessions of learning launch, in which we thought about our communication

structure and how we deliver all the information for our sales tasks. We wanted to develop a new form

to set our tasks, projects and all the process it involves when delivering all the required information, and

we wanted to adapt that to a WBS (Work Break-down Structure) project management for our work

(breaking the project into small tasks and reviewing each task after it is done) so we could make our

big projects into more agile processes and also reducing our time to develop the whole project being

more efficient.

For the last track of the sessions, we wanted to get more insights about the method of task development,

meaning the priorities and how our tasks are. We wrote some notes about our old process and manners

of developing our projects in order to compare the information with the new methods we had learnt,

also we made a round of thoughts to express our feelings about this change in order to get all the team

involved in this change.

Insight and approach

With the application of the learning launch tool, the team identified some points and we designed some

proves to test them. The stakeholders of our projects supported us in our new form to prioritize and

manage the workflow of the projects as we were convinced in the first moment we thought about this

new method.

We, as a team, have gone through a new process to implement and develop a new workflow method,

with this new design tool, the learning launch, the team was really involved and thinking ahead, in the

form that this will support and help us in our projects.


Reflection – Learning Launch Challenge At the firm I work for I belong to the marketing department , and my focus area is corporate image , communication and sales . My challenge is to improve the effectiveness of our work within projects and also the workflow from related activities of our daily work at the office , in order to communicate with our clients in a more effective way and therefore increase our sales number . In our project scope it is included the communication and sales team from the marketing department , as well as the head of the marketing department . Our projects have resources limitation , so we are able only to use internal resources , we also have some exceptions that we rely on external people for consultation , but that situation happens rarely . The project is scheduled in a way that they must be implemented in between 30 - 45 business days , depending on the solution agreed or the difficulties to take action implementing , and also work is equally distributed among all members of the team . Our focus to improve the effectiveness and our workflow as a team , therefore , we , the communication and sales team , with the main stakeholders will consider what is not appropriate , inefficient regarding our project workflow . Selection The team and I have used a wide diversity of design thinking activities and we have also researched for some tools in order to be aware and have a better knowledge of the topic , therefore we decided to use the learning launch tool . We are using this tool to test our ideas about some new way of communicating with our main customers to generate more customer loyalty and increase revenue . Application . We conducted some sessions of learning launch , in which we thought about our communication structure and how we deliver all the information for our sales tasks . We wanted to develop a new form to set our tasks , projects and all the process it involves when delivering all the required information , and we wanted to adapt that to a WBS ( Work Break - down Structure ) project management for our work ( breaking the project into small tasks and reviewing each task after it is done ) so we could make our big projects into more agile processes and also reducing our time to develop the whole project being more efficient . For the last track of the sessions , we wanted to get more insights about the method of task development , meaning the priorities and how our tasks are . We wrote some notes about our old process and manners of developing our projects in order to compare the information with the new methods we had learnt , also we made a round of thoughts to express our feelings about this change in order to get all the team involved in this change . Insight and approach With the application of the learning launch tool , the team identified some points and we designed some proves to test them . The stakeholders of our projects supported us in our new form to prioritize and manage the workflow of the projects as we were convinced in the first moment we thought about this new method . We , as a team , have gone through a new process to implement and develop a new workflow method , with this new design tool , the learning launch , the team was really involved and thinking ahead , in the form that this will support and help us in our projects .