Challenge

As a newly appointed corporate communications manager at telco, a  company that provides technology solutions in a country located at the heart of Africa named  Rwanda, I was challenged by the fact that this career is new to me although I am pursuing  communication in school. My most challenge was on the use of the company’s social media  accounts, the ability to engage our customer and to raise awareness about what the company  does and to get feedback from customers to be applied while improving service delivery.

Selection

Thanks to this “Design thinking and innovation” course, I got the opportunity to learn about  Story telling which has help significantly in addressing the challenge I described above.  Specifically referring to a lecture by Scott Ray, a global and leadership development  director at Mars. Inc where he says “ story telling has emotional connection, and it also has  larger purpose. Storytelling is the difference between solving a problem and creating a  cause” , this gave me an overview on how to handle our customers through communication  on our social media.

Application

I applied story telling on our social media by sharing emotions and stories that our customers  relate to. Instead of talking our achievements I started to talk about customer experiences  with our product. How It has improved their lives. Instead of posting facts about the  company, I started posting stories from employees who have been in the company for a  while. Slowly, I started to observe an increase in social media users interaction with our  accounts. This created interesting feedbacks on our products that we are now using to  improve our services.

Insight

Story telling connects to customer more than any other tool when it comes to communication.  Through design thinking it creates a whole circle of interaction that brings more information.  While I thought bragging about the company’s achievement would increase customers  interest in the company, I have realized when selling  it is not about the company, it not about  you rather it is about the people you intend to sell your services to.

Approach

Story telling itself is already a vital tool in this situation, however visualization would also  bring more value to the content. Therefore next time I post an information on the company’s  social media I will insert in a few visuals that will bring us more attention from the  customers.


Challenge As a newly appointed corporate communications manager at telco , a company that provides technology solutions in a country located at the heart of Africa named Rwanda , I was challenged by the fact that this career is new to me although I am pursuing communication in school . My most challenge was on the use of the company ’s social media accounts , the ability to engage our customer and to raise awareness about what the company does and to get feedback from customers to be applied while improving service delivery . Selection Thanks to this “ Design thinking and innovation ” course , I got the opportunity to learn about Story telling which has help significantly in addressing the challenge I described above . Specifically referring to a lecture by Scott Ray , a global and leadership development director at Mars . Inc where he says “ story telling has emotional connection , and it also has larger purpose . Storytelling is the difference between solving a problem and creating a cause ” , this gave me an overview on how to handle our customers through communication on our social media . Application I applied story telling on our social media by sharing emotions and stories that our customers relate to . Instead of talking our achievements I started to talk about customer experiences with our product . How It has improved their lives . Instead of posting facts about the company , I started posting stories from employees who have been in the company for a while . Slowly , I started to observe an increase in social media users interaction with our accounts . This created interesting feedbacks on our products that we are now using to improve our services . Insight Story telling connects to customer more than any other tool when it comes to communication . Through design thinking it creates a whole circle of interaction that brings more information . While I thought bragging about the company ’s achievement would increase customers interest in the company , I have realized when selling it is not about the company , it not about you rather it is about the people you intend to sell your services to . Approach Story telling itself is already a vital tool in this situation , however visualization would also bring more value to the content . Therefore next time I post an information on the company ’s social media I will insert in a few visuals that will bring us more attention from the customers .