BIGGEST CHALLENGE AS DIGITAL

MARKETER!!!!!!!!!!!

Convincing Your Brand You Need More Money

Digital marketers are creative people. They like to think big picture  and digital design campaigns that are going to “wow” consumers  and make them feel something substantive toward the brand. In  theory, this leads to a sale. But the other, more complicated role of a  digital marketer is to secure enough money to deploy a killer  campaign successfully. To do this,

you’ll need to learn the tactics for convincing the higher-ups you  require more money to pull off your digital campaign.

Digital assets are not cheap — and the rise of video will continue to  boost the buy-in for a digital campaign — but you’ll need to learn  how to make your case, prove your point and be unafraid to ask for a  boost in your budget. How can you do that? Study your data from  your campaigns and show via data that there is a return on  investment or ROI for the dollars spent.

INSIGHTS

With multiple competing priorities, pressure to deliver short-term  results, and rapidly changing technology, marketers struggle to  develop a clear strategy for what digital marketing must accomplish  and how it will function across the business.

Leaders need a digital marketing strategy based on category  dynamics and the requirements of their business. Effective strategy  demands targeting customer opportunities, assessing capabilities,

prioritizing gaps and establishing the roadmap to turn  customer insight into growth.

The path to effective digital marketing requires assembling the right experts,  using best practices and immersive collaboration to gain buy-in for the strategy  across teams, functions and geographies.


BIGGEST CHALLENGE AS DIGITAL MARKETER ! ! ! ! ! ! ! ! ! ! ! Convincing Your Brand You Need More Money Digital marketers are creative people . They like to think big picture and digital design campaigns that are going to “ wow ” consumers and make them feel something substantive toward the brand . In theory , this leads to a sale . But the other , more complicated role of a digital marketer is to secure enough money to deploy a killer campaign successfully . To do this , you ’ll need to learn the tactics for convincing the higher - ups you require more money to pull off your digital campaign . Digital assets are not cheap — and the rise of video will continue to boost the buy - in for a digital campaign — but you ’ll need to learn how to make your case , prove your point and be unafraid to ask for a boost in your budget . How can you do that ? Study your data from your campaigns and show via data that there is a return on investment or ROI for the dollars spent . INSIGHTS With multiple competing priorities , pressure to deliver short - term results , and rapidly changing technology , marketers struggle to develop a clear strategy for what digital marketing must accomplish and how it will function across the business . Leaders need a digital marketing strategy based on category dynamics and the requirements of their business . Effective strategy demands targeting customer opportunities , assessing capabilities , prioritizing gaps and establishing the roadmap to turn customer insight into growth . The path to effective digital marketing requires assembling the right experts , using best practices and immersive collaboration to gain buy - in for the strategy across teams , functions and geographies .