Reflection – Learning Launches

Challenge.

I work in R&D, background architect in a modular building company. In a modular company, a design is  standardized to become an industrialization. It is relatively new in society, not yet known in my country  but quite common abroad. It is the responsibility of a designer to answer designs that meet market needs  before we mass produce them. The prototype already exists. We would like to know the responses,  impressions, comments on our prototype design.

Selection

The learning launch was chosen because it was already in our company's budget, that we would  participate in a property expo. where the crowd already exists. There we experimented with our products,  especially in terms of our prototype design.

Application

This is our first learning launch, because our division has only been established for the first year.

Internally, this company is a test of what the existing design assumptions will look like and how they will  be built at the exhibition site. Is it easy to assemble? Is it true that it can be properly constructed outside  the workshop? Is the capacity of people strong enough to fit in one volumetric module?

The assembly process went smoothly without any problems, 4 modules were built up in 2 days.During the  7 days of the exhibition we held events for visitors, such as QnA on products, then closed by writing  comments on a post it that was pasted on one part of the interior wall of our modular prototype. During  the 7 days our design team took turns participating in the exhibition.

Insight

By applying the learning launch tool, our team identified our assumptions and designed launches to test  these assumptions. When it was installed, we thought everything was easy, but in the field, some  processes need special attention, for example, when using heavy equipment, we need safe working  methods.

From some of the comments on the post and questions from visitors, there are some that have not been  thought of, such as the durability of the building and some of the maintenance criteria. Although there is  actually no significant difference between a modular building and a conventional building.

There are also national media that cover our products and publish them on their website. From a  marketing perspective, this is an effective effort to raise awareness of our products. Surprisingly not in  the plans, we got coverage from the national media, so public communication is needed here.

Approach

Given that our team has already gone through several design thinking activities/tools and are at this  stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team  needs to review the insight gained

From the exhibition event we made a brief evaluation report, especially from the design side, we  reviewed input from visitors, and several things needed improvement and development. So that when  mass production goes on, our products are more acceptable to the market.

Careful preparation is also needed in handling the media, whatever we convey so that it can get more  attention and awareness from the public.


Reflection – Learning Launches Challenge . I work in R&D , background architect in a modular building company . In a modular company , a design is standardized to become an industrialization . It is relatively new in society , not yet known in my country but quite common abroad . It is the responsibility of a designer to answer designs that meet market needs before we mass produce them . The prototype already exists . We would like to know the responses , impressions , comments on our prototype design . Selection The learning launch was chosen because it was already in our company 's budget , that we would participate in a property expo . where the crowd already exists . There we experimented with our products , especially in terms of our prototype design . Application This is our first learning launch , because our division has only been established for the first year . Internally , this company is a test of what the existing design assumptions will look like and how they will be built at the exhibition site . Is it easy to assemble ? Is it true that it can be properly constructed outside the workshop ? Is the capacity of people strong enough to fit in one volumetric module ? The assembly process went smoothly without any problems , 4 modules were built up in 2 days . During the 7 days of the exhibition we held events for visitors , such as QnA on products , then closed by writing comments on a post it that was pasted on one part of the interior wall of our modular prototype . During the 7 days our design team took turns participating in the exhibition . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . When it was installed , we thought everything was easy , but in the field , some processes need special attention , for example , when using heavy equipment , we need safe working methods . From some of the comments on the post and questions from visitors , there are some that have not been thought of , such as the durability of the building and some of the maintenance criteria . Although there is actually no significant difference between a modular building and a conventional building . There are also national media that cover our products and publish them on their website . From a marketing perspective , this is an effective effort to raise awareness of our products . Surprisingly not in the plans , we got coverage from the national media , so public communication is needed here . Approach Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained From the exhibition event we made a brief evaluation report , especially from the design side , we reviewed input from visitors , and several things needed improvement and development . So that when mass production goes on , our products are more acceptable to the market . Careful preparation is also needed in handling the media , whatever we convey so that it can get more attention and awareness from the public .