Reflection – Learning Launch

Challenge      I am a member of a group which is trying to help a non-profit group to identify which  of their services are most used, how they could add more value and monetize the  service that would be subscriber budget friendly as well as revenue generating just  enough to sustain the operational cost of those services. Which is a win-win situation  for service provider and the subscribers. We wanted to get this activity done in a  time bound manner. Need to interact with the non-profit group to understand the  different features that are on offer and the value proposition. Also, need to interact  with the citizen in the neighborhood.    Selection    Our team spent time meeting with individual of the non-profit group along with going  through the available documents regarding the services and the special features that  each of the services offered and their locations. Short listed a few that seem to be  quite promising for our test launch.    Application    For our launch, we focused on choosing the right combination of locations /  neighborhoods where a service with a specific feature would be supported by the  non-profit group. As part of this we chose to shadow the non-profit group member  right through the service and made relevant observations and notes. Additionally, we  prepared a short survey for the user of the service to capture feedback regarding  specific aspects of the service and enquired if they were willing to pay for the service  and if so in what range. After the completion of the test launch phase. All  observations, user feedback was collated.    Insight    More often than not the data collected as part of the above test launch confirmed a  good number of service features did indeed have a great demand and along with  there are a few surprises regarding the last of demand or appeal for most promising  service as though by the non-profit group. There was some other interesting by  products of the feedback, one of which is a request for a service which is not offered  as of yet, Pain points in the service that is offered and possible enhance/modification  of the service offering which the non-profit group did not have visibility into till then.

Approach    This quick test launch helped the non-profit group to identify which service are in  demand in which neighborhoods and they also worked on the user requested  modifications to increase the overall user experience with regards the service  offering. Armed with the insights non-profit group was able to target specific  neighborhoods with specific service to deliver value to the community and expanded  they reach.


Reflection – Learning Launch Challenge I am a member of a group which is trying to help a non - profit group to identify which of their services are most used , how they could add more value and monetize the service that would be subscriber budget friendly as well as revenue generating just enough to sustain the operational cost of those services . Which is a win - win situation for service provider and the subscribers . We wanted to get this activity done in a time bound manner . Need to interact with the non - profit group to understand the different features that are on offer and the value proposition . Also , need to interact with the citizen in the neighborhood . Selection Our team spent time meeting with individual of the non - profit group along with going through the available documents regarding the services and the special features that each of the services offered and their locations . Short listed a few that seem to be quite promising for our test launch . Application For our launch , we focused on choosing the right combination of locations / neighborhoods where a service with a specific feature would be supported by the non - profit group . As part of this we chose to shadow the non - profit group member right through the service and made relevant observations and notes . Additionally , we prepared a short survey for the user of the service to capture feedback regarding specific aspects of the service and enquired if they were willing to pay for the service and if so in what range . After the completion of the test launch phase . All observations , user feedback was collated . Insight More often than not the data collected as part of the above test launch confirmed a good number of service features did indeed have a great demand and along with there are a few surprises regarding the last of demand or appeal for most promising service as though by the non - profit group . There was some other interesting by products of the feedback , one of which is a request for a service which is not offered as of yet , Pain points in the service that is offered and possible enhance / modification of the service offering which the non - profit group did not have visibility into till then . Approach This quick test launch helped the non - profit group to identify which service are in demand in which neighborhoods and they also worked on the user requested modifications to increase the overall user experience with regards the service offering . Armed with the insights non - profit group was able to target specific neighborhoods with specific service to deliver value to the community and expanded they reach .