Reﬂection Storytelling

Challenge/Selection

What is storytelling? it is a marketing tool that exploits the power to communicate  effectively through stories and examples.  Storytelling is about the connection that we give to people about a piece of  information that we're trying to share. This can include brands, large and local  companies and their audiences. To create sellable, deep storytelling, you need to  know your audience — who is, where do they come from, and what do they need.

I work in a small architecture studio that has classes for children. The range of  activities is very wide: painting, architecture, theater, materials science, urban studies.  Children from 5 to 17 years old come to classes. Although it would be wrong to say  that children are coming - after all, they are brought in by their parents. The main  media channel for us is Instagram. I am in the business of publishing posts and  stories.

Surprisingly, the key to understanding Instagram storytelling lies in the title "Stories."  Now I'll tell you why.

Application

So, every day I have to publish the routine of our studio and do it in accordance with  the aesthetics and vision of the company. You can call it design code. I choose  photos of beautiful stylish layouts and caption them simply "Lesson in such and such  a group at such and such a time." After the publication, I observe the reaction of the  audience, that is, the parents who bring the children. Most of the time, I don't get any  feedback. After a while, I decided to post not only the result of the work, but also the  process. Backstage in the workshop, preparation of materials, the process of  creation, children’s story about their layouts. The bottom line is a lot of reactions and  involvement from parents.

Yes, such storytelling does not always coincide with the design code of our studio, so  I probably haven’t laid out the chaotic process of creating works before. And yet,  revealing a story is much more important than following visual rules, because  through storytelling I managed to share the studio's values with the audience — that  in creating a work, the process is important, not the result, that children are free to  express their emotions and feelings.

Insight/approach

After a lot of trial and error, I really realized that storytelling is an integral part of the  business, as well as the sales product and business plan. Through the storytelling of  the company, the audience begins to trust and be open. Storytelling makes a  company accessible to people. It is more interesting to look at a company, even a  very large one, not through the results of its sales, but through the heroes who did it.

I think social networks or company websites should be like history books in a  ﬁgurative sense. A child who begins to get to know the place in which he lives  understands the peculiarities only when he gets to know the past. The present  comes from the past, so this is an important part of storytelling — a clear sequence  of events. You listen to a great story teller, there's a very clear sequence of events  that moves the story from the beginning to an end.


Reﬂection Storytelling Challenge / Selection What is storytelling ? it is a marketing tool that exploits the power to communicate effectively through stories and examples . Storytelling is about the connection that we give to people about a piece of information that we 're trying to share . This can include brands , large and local companies and their audiences . To create sellable , deep storytelling , you need to know your audience — who is , where do they come from , and what do they need . I work in a small architecture studio that has classes for children . The range of activities is very wide : painting , architecture , theater , materials science , urban studies . Children from 5 to 17 years old come to classes . Although it would be wrong to say that children are coming - after all , they are brought in by their parents . The main media channel for us is Instagram . I am in the business of publishing posts and stories . Surprisingly , the key to understanding Instagram storytelling lies in the title " Stories . " Now I 'll tell you why . Application So , every day I have to publish the routine of our studio and do it in accordance with the aesthetics and vision of the company . You can call it design code . I choose photos of beautiful stylish layouts and caption them simply " Lesson in such and such a group at such and such a time . " After the publication , I observe the reaction of the audience , that is , the parents who bring the children . Most of the time , I do n't get any feedback . After a while , I decided to post not only the result of the work , but also the process . Backstage in the workshop , preparation of materials , the process of creation , children ’s story about their layouts . The bottom line is a lot of reactions and involvement from parents . Yes , such storytelling does not always coincide with the design code of our studio , so I probably have n’t laid out the chaotic process of creating works before . And yet , revealing a story is much more important than following visual rules , because through storytelling I managed to share the studio 's values with the audience — that in creating a work , the process is important , not the result , that children are free to express their emotions and feelings . Insight / approach After a lot of trial and error , I really realized that storytelling is an integral part of the business , as well as the sales product and business plan . Through the storytelling of the company , the audience begins to trust and be open . Storytelling makes a company accessible to people . It is more interesting to look at a company , even a very large one , not through the results of its sales , but through the heroes who did it . I think social networks or company websites should be like history books in a ﬁgurative sense . A child who begins to get to know the place in which he lives understands the peculiarities only when he gets to know the past . The present comes from the past , so this is an important part of storytelling — a clear sequence of events . You listen to a great story teller , there 's a very clear sequence of events that moves the story from the beginning to an end .