Reflection - Mind Mapping

Challenge

I am a member of my organization’s Product Research & development team and my/our  challenge is to do Research and come up with idea for the Product launch using Primary as  well as secondary Research in order to develop final Prototype. So that our company can  come up with right idea in order to spend marketing budgets on the right campaigns. The  project scope includes the Research department composed of eight employees, as well as  the larger marketing department and IT department, with whom we work closely. The  project is limited to internal resources (i.e., budget and employee time). The project  should not exceed 25 business days and the solution should include an even distribution  of working hours amongst the team members. We will focus on trying to uncover what  our team members, as well as key stakeholders within the larger marketing department  and IT department, consider to be ineffective or problematic with regard to the workflow.

Selection

Our team has already gone through several design thinking activities/tools steps for what  is and what if Process, so now we are ready for the third step i.e. what wows in which we  will find some patterns using secondary research and try to develop a prototype for the  what works step in which we will be able to do Learning Launch. Mainly this is the  ideation phase where huge quantity of ideas are generated by brain storming using the  ideation tools. The ideas are then prototyped to provide user with ideal user experience  journey.

Application

For our Mind Mapping Process, we focused on three steps Ideation, Prototyping,  Experience Design. For Ideation we followed ideation using Analogous Inspiration  method, this method helps to draw innovative ideas from various organization and  industries. It provides different prospective and prompt and creative ideas. So for this  Process we distributed each team member with relevant case studies by looking across  other industries, organization and innovation. We stick large whitepaper on the wall. As  each team member has idea, we make them share and stick on the wallpaper. Using this  method we came up with many bright ideas .The ideas are the clustered according to our  objective. Then based on Project Requirement different idea clusters are selected. Then  third steps which is user experience journey was covered. All the information and data  covered from the above Process, we tried to find patterns which will be useful for the user  experience and from many ideas we gathered we selected idea cluster which was most

suitable. After that we started with third step in mind mapping that is Prototyping, so we  review the ideal user journey. We selected key elements from the user experience journey  that we need to test with real users to get their feedback and ideas on. Our Research was  to come up with new logo for our client. So we printed logo based on ideal user  experience and printed t-shirts with the new logo on it, so that we can collect as many  feedback as possible and improve according to that.

Insight

By applying the Mind Mapping tool, our team identified various new cluster of ideas using  which we selected idea which provided ideal user experience. After that we made  Prototype and distributed that in small sample by which we can get live feedback about  various key elements we wanted to assess. We designed prototype to test assumptions.  Additionally, we thought through anticipated results, expecting to find that a more agile  approach would improve our workflow, and that both our team and the key stakeholders  would be fairly open to the new prioritization of tasks and process. After using analogous  inspiration, we got many good ideas. So after doing clustering we selected three ideas for  final implementation. We printed three unit of t-shirt with three kinds of selected logos  printed on them. We distributed between three sample set and we took feedback on the  same from the sample on the basis of various key elements we have considered.

Approach

Given that our team has already gone through several design thinking activities/tools and  are at this stage in the timeline, the Mapping Mind is the appropriate tool. Our main  Purpose for this Mind mapping was to brainstorm quantity and variety of ideas around user  deep needs and to make ideas tangible and visible through building prototypes and  visualizing the ideal user experience .By using this Process we tried to brainstorm using  Analogous inspiration process and following that developed prototype which is Printing  Logo on the t-shirt .Now we can take small sample and distribute t-shirts to them and get  the feedbacks.


Reflection - Mind Mapping Challenge I am a member of my organization ’s Product Research & development team and my / our challenge is to do Research and come up with idea for the Product launch using Primary as well as secondary Research in order to develop final Prototype . So that our company can come up with right idea in order to spend marketing budgets on the right campaigns . The project scope includes the Research department composed of eight employees , as well as the larger marketing department and IT department , with whom we work closely . The project is limited to internal resources ( i.e. , budget and employee time ) . The project should not exceed 25 business days and the solution should include an even distribution of working hours amongst the team members . We will focus on trying to uncover what our team members , as well as key stakeholders within the larger marketing department and IT department , consider to be ineffective or problematic with regard to the workflow . Selection Our team has already gone through several design thinking activities / tools steps for what is and what if Process , so now we are ready for the third step i.e. what wows in which we will find some patterns using secondary research and try to develop a prototype for the what works step in which we will be able to do Learning Launch . Mainly this is the ideation phase where huge quantity of ideas are generated by brain storming using the ideation tools . The ideas are then prototyped to provide user with ideal user experience journey . Application For our Mind Mapping Process , we focused on three steps Ideation , Prototyping , Experience Design . For Ideation we followed ideation using Analogous Inspiration method , this method helps to draw innovative ideas from various organization and industries . It provides different prospective and prompt and creative ideas . So for this Process we distributed each team member with relevant case studies by looking across other industries , organization and innovation . We stick large whitepaper on the wall . As each team member has idea , we make them share and stick on the wallpaper . Using this method we came up with many bright ideas .The ideas are the clustered according to our objective . Then based on Project Requirement different idea clusters are selected . Then third steps which is user experience journey was covered . All the information and data covered from the above Process , we tried to find patterns which will be useful for the user experience and from many ideas we gathered we selected idea cluster which was most suitable . After that we started with third step in mind mapping that is Prototyping , so we review the ideal user journey . We selected key elements from the user experience journey that we need to test with real users to get their feedback and ideas on . Our Research was to come up with new logo for our client . So we printed logo based on ideal user experience and printed t - shirts with the new logo on it , so that we can collect as many feedback as possible and improve according to that . Insight By applying the Mind Mapping tool , our team identified various new cluster of ideas using which we selected idea which provided ideal user experience . After that we made Prototype and distributed that in small sample by which we can get live feedback about various key elements we wanted to assess . We designed prototype to test assumptions . Additionally , we thought through anticipated results , expecting to find that a more agile approach would improve our workflow , and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process . After using analogous inspiration , we got many good ideas . So after doing clustering we selected three ideas for final implementation . We printed three unit of t - shirt with three kinds of selected logos printed on them . We distributed between three sample set and we took feedback on the same from the sample on the basis of various key elements we have considered . Approach Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the Mapping Mind is the appropriate tool . Our main Purpose for this Mind mapping was to brainstorm quantity and variety of ideas around user deep needs and to make ideas tangible and visible through building prototypes and visualizing the ideal user experience .By using this Process we tried to brainstorm using Analogous inspiration process and following that developed prototype which is Printing Logo on the t - shirt .Now we can take small sample and distribute t - shirts to them and get the feedbacks .