Aylin Osorio

Reflection-Learning Launch

Challenge

I´m a college student in my first year of International Business and Marketing  degree my challenge is to have a small or medium business where me and my mom  are partners. My mom is an entrepreneur, consultant and coach, she already has her  own business about computer science. We want to make customized grocery bags  painted by hand and establish a partnership with diverse drugstores and  supermarkets in which to sell our products and thus establish a contract in which  both entities benefit.

Selection

We have selected the learning launch tool, since it’s like a trial and error. A  hypothesis you can try in a quick way.

Application

For our principal learning launch, we focused on what people want. We have done  research and a lot of surveys. We started selling them as an alternative of plain  colored bags with the promise that they are unique, there will never be one like the  other; since there was recently a law about banning and fining the use of plastic  bags to avoid and minimize pollution and contamination in our country. Actually,  we´re having a pretty positive reaction from the public.

For our other learning launch, we are establishing contact with small family stores  and pharmacies and if they sell well, we are thinking of expanding to supermarkets  and pharmaceutical chains throughout the city. To do that, we participated in some  workshops for entrepreneurs offered by some organizations, in which we had the  opportunity to establish a network, in that way we were able to offer alliances and  carry out surveys with other businessmen.

Insight

Aylin Osorio

We realized that with this tool we could expand our limits. With this method, we  quickly knew what the results of our hypotheses were so that we could improve the  product every time something did not turn out well or did not have as great an  impact as we wanted. We learned which materials to start using, which processes  were the best in terms of quality/price and so on. We had ups and downs that we  could correct and improve with the fast results that the learning launch gave us.

Approach

This course gave me a new approach to design thinking and the learning launch  method. I think that, with this type of business, this is the right method to use. My  mom and me are having good sales for such a young business, we still have a lot to  improve but with this tool, I know we will go far.


Aylin Osorio Reflection - Learning Launch Challenge I´m a college student in my first year of International Business and Marketing degree my challenge is to have a small or medium business where me and my mom are partners . My mom is an entrepreneur , consultant and coach , she already has her own business about computer science . We want to make customized grocery bags painted by hand and establish a partnership with diverse drugstores and supermarkets in which to sell our products and thus establish a contract in which both entities benefit . Selection We have selected the learning launch tool , since it ’s like a trial and error . A hypothesis you can try in a quick way . Application For our principal learning launch , we focused on what people want . We have done research and a lot of surveys . We started selling them as an alternative of plain colored bags with the promise that they are unique , there will never be one like the other ; since there was recently a law about banning and fining the use of plastic bags to avoid and minimize pollution and contamination in our country . Actually , we´re having a pretty positive reaction from the public . For our other learning launch , we are establishing contact with small family stores and pharmacies and if they sell well , we are thinking of expanding to supermarkets and pharmaceutical chains throughout the city . To do that , we participated in some workshops for entrepreneurs offered by some organizations , in which we had the opportunity to establish a network , in that way we were able to offer alliances and carry out surveys with other businessmen . Insight Aylin Osorio We realized that with this tool we could expand our limits . With this method , we quickly knew what the results of our hypotheses were so that we could improve the product every time something did not turn out well or did not have as great an impact as we wanted . We learned which materials to start using , which processes were the best in terms of quality / price and so on . We had ups and downs that we could correct and improve with the fast results that the learning launch gave us . Approach This course gave me a new approach to design thinking and the learning launch method . I think that , with this type of business , this is the right method to use . My mom and me are having good sales for such a young business , we still have a lot to improve but with this tool , I know we will go far .