Benefits of Carpooling - Visualization     Challenge and Selection:  Visualization is one of the greatest tools, which I often use during my presentation to team and while pitching for new  customers. Generally, there will be always time constraints while showcasing the concepts to the clients due to their busy  schedules or other planned activities. So, it’s very important to capture their attention in short period and pitch the concept  engagingly and make them understand the details. This is certainly a challenging job and Visualization plays a key role.    Visualization helps to convey the large data into interesting visual story telling form which is easier to understand,  highlighted with trends and outliers. It brings a presentation/digital output to life and keeps the audience's eyes on the screen  and make them focused on the subject. The information and the visuals need to work together, and there is an art to combine  great analysis with great storytelling. Because of the way the human brain processes information, using visuals to represent  complex information is easier than poring over spreadsheets or reports.     Application:  Recently, I came across a situation to present a concept of the benefits of carpooling. In order to present the application  screens, it was very important to explain the statistics of the carpooling market. It comprises types of car sharing, popularity,  and reasons for growth and leading carpooling company information by each country. As you see, it is a lot of data to be  presented. Therefore, I started analyzing how to present this large chunk of data in an appealing manner using a visualization  tool. Also, it needs to be more engaged, so that it can be a story but not a dump of boring data stats. As it is about carpooling,  I decided to show the data in the form of a section by section as the car travels through the sections around. This forms a  continuity and tells the story as a journey to keep my customers engaged. Please take a look at below screen. I wanted to  highlight the advantage of Carpooling. So, showcased the reduction of expenses (Yearly) by sharing the car. Also, depicted  how carpooling reduces traffic congestion.

Similarly, created multiple slides with other benefits like reduction of fuel usage, parking place, stress of driving etc. This  approach had an amazing impact during our event. The clients liked the presentation and we got the investment to build the  idea. The meaningful interpretation of data in a compelling visual manner was applauded by everyone. The representation of  big data chunk as a beautiful visual story impressed and also easily consumed by clients. It helped them to identify the key  business areas and future growth in a clear way.    Insight & Approach:

•  Customers absorbed the messages better when we translated the words to images

•  We succeeded to build a common understanding with our clients. Therefore, even the expectations were common

•  Easily readable, understandable and rememberable

•  It helped our clients to focus on the core information

•  It helped in conveying our ideas to our clients attractively and engagingly.

•  Approach has created the ‘WOW’ factor

As we were successful using the visualization in our approach, we are trying this method in all our pre-sales activities. This  helped us to grab their interest and attention which generated more and more business. We have also started using this in our  official seminars and workshops.


Benefits of Carpooling - Visualization Challenge and Selection : Visualization is one of the greatest tools , which I often use during my presentation to team and while pitching for new customers . Generally , there will be always time constraints while showcasing the concepts to the clients due to their busy schedules or other planned activities . So , it ’s very important to capture their attention in short period and pitch the concept engagingly and make them understand the details . This is certainly a challenging job and Visualization plays a key role . Visualization helps to convey the large data into interesting visual story telling form which is easier to understand , highlighted with trends and outliers . It brings a presentation / digital output to life and keeps the audience 's eyes on the screen and make them focused on the subject . The information and the visuals need to work together , and there is an art to combine great analysis with great storytelling . Because of the way the human brain processes information , using visuals to represent complex information is easier than poring over spreadsheets or reports . Application : Recently , I came across a situation to present a concept of the benefits of carpooling . In order to present the application screens , it was very important to explain the statistics of the carpooling market . It comprises types of car sharing , popularity , and reasons for growth and leading carpooling company information by each country . As you see , it is a lot of data to be presented . Therefore , I started analyzing how to present this large chunk of data in an appealing manner using a visualization tool . Also , it needs to be more engaged , so that it can be a story but not a dump of boring data stats . As it is about carpooling , I decided to show the data in the form of a section by section as the car travels through the sections around . This forms a continuity and tells the story as a journey to keep my customers engaged . Please take a look at below screen . I wanted to highlight the advantage of Carpooling . So , showcased the reduction of expenses ( Yearly ) by sharing the car . Also , depicted how carpooling reduces traffic congestion . Similarly , created multiple slides with other benefits like reduction of fuel usage , parking place , stress of driving etc . This approach had an amazing impact during our event . The clients liked the presentation and we got the investment to build the idea . The meaningful interpretation of data in a compelling visual manner was applauded by everyone . The representation of big data chunk as a beautiful visual story impressed and also easily consumed by clients . It helped them to identify the key business areas and future growth in a clear way . Insight & Approach : • Customers absorbed the messages better when we translated the words to images • We succeeded to build a common understanding with our clients . Therefore , even the expectations were common • Easily readable , understandable and rememberable • It helped our clients to focus on the core information • It helped in conveying our ideas to our clients attractively and engagingly . • Approach has created the ‘ WOW ’ factor As we were successful using the visualization in our approach , we are trying this method in all our pre - sales activities . This helped us to grab their interest and attention which generated more and more business . We have also started using this in our official seminars and workshops .