Reflection- Learning Launch

Challenge   I am a member of my organization’s core committee and my/our challenge is to improve the  social media reach of our Educational Organization in order to increase sales for technical  workshops and at the same time interest more people to engage in technical studies. Another  part of it would be to retain participants/members by engaging them with the organization on  weekly basis through the platform. The project scope includes the core committee composed of  5 employees, as well as the larger Technical Department, with whom we work closely. The  project is limited to internal resources (i.e., budget and employee time). The project should not  exceed 15 days and the solution should include an even distribution of working hours amongst  the team members for handling the content and activities on the platform. The complete social  media outreach program is supposed to be a long term undertaking and as time passes new  content/activities need to be added to existing activities. We will focus on trying to uncover  what visitors consider to be ineffective or problematic with regard to the program through  efficient feedback methods.    Selection   Our team has already gone through several design thinking activities/tools, so we are ready to  try the learning launch tool. Broadly speaking, the learning launch is an experiment meant to  quickly test an idea and prototype.     Application   For our first learning launch, we focused on the quality of content and creative ideas to present  the engagement content to our followers across all media platforms which would also be  pivotal in gaining new participants/members through advertising the particular content. In  particular, we wanted to see if we could structure our technical content in form of  quizzes/games/contests that can effectively engage page visitors and the same can be  advertised on the platforms along with a brief about the organization for increased  engagement. This tested our assumption that the quality of technical content and acquisition  were the main aspects of the challenge. Our team went through a five-day initial brain storming  session along with the Technical team to obtain three to four technical content ideas that can  be tested. Next, the team gained execution insights from a workshop on effective social media  engagement by a reputed advertising firm. These two sessions occurred within in a 1 week  timeframe. We expected to produce a compiled framework for the test with complete content,  graphics and initial rewards that would be partly customizable as per the participants who  regularly engages in and are in the top few of the leaderboard scores of the activities planned  for the launch that will be a 5 day long test. After the initial 1 week of brainstorming and  workshop, the graphic posters and the content for the activity were designed and readied for  launch across all platforms along with feedback system in place.    Insight

By applying the learning launch tool, our team identified our assumptions and designed  launches to test these assumptions. Additionally, we thought through anticipated results,  expecting to find that a more creative and content driven approach would improve our  outreach, and that both our team and the key stakeholders would be fairly open to the  feedback regarding technical content and overall effectiveness of the engagement through such  activities . Our actual results were slightly different from what we anticipated: While the  activities and idea itself was appreciated by new visitors and participants, the response rate and  number of new visitors wasn’t what we had expected i.e. less turnover than expected. Moving  forward, our team will review this insight and incorporate it into future launch designs. The  ongoing incorporation of insight is particularly important at this stage, as launches come before  a full rollout in the design thinking timeline.     Approach   As previously mentioned, our team needs to review the insight gained from our first launch and  incorporate this insight into future launch designs. Future launch designs should reflect insight  gained, progress made, and come closer to a compelling solution ready for full rollout. Besides  this an alternative approach that I would prefer to start with visualization to communicate ideas  effectively then do some ethnographic research on various students to obtain insights for  required technical content and how we could put it across through our platforms.


Reflection- Learning Launch Challenge I am a member of my organization ’s core committee and my / our challenge is to improve the social media reach of our Educational Organization in order to increase sales for technical workshops and at the same time interest more people to engage in technical studies . Another part of it would be to retain participants / members by engaging them with the organization on weekly basis through the platform . The project scope includes the core committee composed of 5 employees , as well as the larger Technical Department , with whom we work closely . The project is limited to internal resources ( i.e. , budget and employee time ) . The project should not exceed 15 days and the solution should include an even distribution of working hours amongst the team members for handling the content and activities on the platform . The complete social media outreach program is supposed to be a long term undertaking and as time passes new content / activities need to be added to existing activities . We will focus on trying to uncover what visitors consider to be ineffective or problematic with regard to the program through efficient feedback methods . Selection Our team has already gone through several design thinking activities / tools , so we are ready to try the learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an idea and prototype . Application For our first learning launch , we focused on the quality of content and creative ideas to present the engagement content to our followers across all media platforms which would also be pivotal in gaining new participants / members through advertising the particular content . In particular , we wanted to see if we could structure our technical content in form of quizzes / games / contests that can effectively engage page visitors and the same can be advertised on the platforms along with a brief about the organization for increased engagement . This tested our assumption that the quality of technical content and acquisition were the main aspects of the challenge . Our team went through a five - day initial brain storming session along with the Technical team to obtain three to four technical content ideas that can be tested . Next , the team gained execution insights from a workshop on effective social media engagement by a reputed advertising firm . These two sessions occurred within in a 1 week timeframe . We expected to produce a compiled framework for the test with complete content , graphics and initial rewards that would be partly customizable as per the participants who regularly engages in and are in the top few of the leaderboard scores of the activities planned for the launch that will be a 5 day long test . After the initial 1 week of brainstorming and workshop , the graphic posters and the content for the activity were designed and readied for launch across all platforms along with feedback system in place . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . Additionally , we thought through anticipated results , expecting to find that a more creative and content driven approach would improve our outreach , and that both our team and the key stakeholders would be fairly open to the feedback regarding technical content and overall effectiveness of the engagement through such activities . Our actual results were slightly different from what we anticipated : While the activities and idea itself was appreciated by new visitors and participants , the response rate and number of new visitors was n’t what we had expected i.e. less turnover than expected . Moving forward , our team will review this insight and incorporate it into future launch designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach As previously mentioned , our team needs to review the insight gained from our first launch and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout . Besides this an alternative approach that I would prefer to start with visualization to communicate ideas effectively then do some ethnographic research on various students to obtain insights for required technical content and how we could put it across through our platforms .