Challenges

I feel storytelling is great tool to make the audience live the entire journey. I work with a pharma  company and we develop medicines that help people in living their day to day life normally. While  most of us without a serious illness don’t really give it a real thought when we pop a pill and go back  to work normally. For some of the patients it is lifesaving.

We were facing a lot of challenges internally where the production team feels bored of the usual  work that they do. Their output can be measured in terms of yield, volume produced, defects  percentage, etc. But these metrics are not enough to make them feel motivated about the work they  do. The impact they create can’t be quantified in terms of such key performance indicators (KPIs).  My task was to motivate our workers and help them find a meaning to their work.

Selection & Application

I used storytelling in my approach. I reached to the central team and proposed an idea that I wanted  to cover the life story of some of our patients and show it to our works. The plan was to take a more  customer focussed approach. I wanted to demonstrate how these workers are helping in making the  medicines reach so many patients and how indirectly they are affecting the lives of so many people.

Covering the journey of these patients in the form of a video would take the team through all the  phases of the patient life and how in the end they were able to have a normal life by using the  medicine.

Insights & Approach

Our team quickly identified few patients and we started covering their journey and experiences  throughout the disease life cycle. I then approached the plant head and pitched in the idea to him by  showing the videos that we had made. He was so impressed and decided to take this forward.

We then presented these videos to the workers. All of them were really happy and some even got  emotional during the video. They never realised the impact that they were making in the lives of so  many people. They got a sense of pride in their work. Needless to say the productivity improved but  more than that there was a sense of pride and happiness that made them motivated. This course  made me see this as a tool in a new way.


Challenges I feel storytelling is great tool to make the audience live the entire journey . I work with a pharma company and we develop medicines that help people in living their day to day life normally . While most of us without a serious illness do n’t really give it a real thought when we pop a pill and go back to work normally . For some of the patients it is lifesaving . We were facing a lot of challenges internally where the production team feels bored of the usual work that they do . Their output can be measured in terms of yield , volume produced , defects percentage , etc . But these metrics are not enough to make them feel motivated about the work they do . The impact they create ca n’t be quantified in terms of such key performance indicators ( KPIs ) . My task was to motivate our workers and help them find a meaning to their work . Selection & Application I used storytelling in my approach . I reached to the central team and proposed an idea that I wanted to cover the life story of some of our patients and show it to our works . The plan was to take a more customer focussed approach . I wanted to demonstrate how these workers are helping in making the medicines reach so many patients and how indirectly they are affecting the lives of so many people . Covering the journey of these patients in the form of a video would take the team through all the phases of the patient life and how in the end they were able to have a normal life by using the medicine . Insights & Approach Our team quickly identified few patients and we started covering their journey and experiences throughout the disease life cycle . I then approached the plant head and pitched in the idea to him by showing the videos that we had made . He was so impressed and decided to take this forward . We then presented these videos to the workers . All of them were really happy and some even got emotional during the video . They never realised the impact that they were making in the lives of so many people . They got a sense of pride in their work . Needless to say the productivity improved but more than that there was a sense of pride and happiness that made them motivated . This course made me see this as a tool in a new way .