Learning Launch

Challenge

I am a university student and co-founder of a startup that works as a platform  that intermediates negotiations between customers and service providers in a  fast, practical and safe way, and our challenge is to grow in the Brazilian service  contracting market while we innovate in the business model to differentiate  ourselves from the existing services. Our project is focused on innovating in the  three main pillars of this market segment, the fee charged by the existing  platforms, the way in which negotiations are carried out between the customer  and the service provider and the ease of contracting services. Our team  consists of four people divided into three sectors: marketing, customer relations  and development. Due to the Coronavirus crisis, we are also facing the  challenge of attracting investors via online pitch presentations.

Selection

Our project went through all the stages of design thinking and we are now  working with the learning launch tool, which consists of small, well-crafted  prototypes to achieve a quick and cheap validation of the potential market on  the prototype made and thus obtaining accurate feedbacks on the updates that  we launched.

Application

Making a platform and a website takes a lot of money, that's why we created an  Instagram account to be our MVP (minimum viable product) that is being used  as a means of validating our idea, to do the marketing and promotion of our  project and also as a temporary business platform while our official platform is  not ready. We post content related to our project twice a week and get feedback  from the comments made on the posts and forms that we post on Stories to  know exactly what pleases our target audience. In addition to posts about our  project we also post extra content and tips for people to be able to do simple  things on their own instead of having to hire a professional, we also post  content on home decor and professional training tips for our service providers  so that they stand out in the market.

Insight

After applying the learning launch tool, we had insights that we were not  imagining. We did our project thinking about a younger audience, between 18- 30 years old, who lives with their parents, friends or alone, but after the  feedbacks we received we realized that our majority audience consists of  people between 35-60 years old and for that reason we had to readapt our way  of communicating with an audience since the approach to the younger audience  is very different from the approach to the older audience. We also realized that  one of the most important functions of our business, communication between  the customer and the service provider, was not pleasing the public and our

entire development team focused on this area before continuing with the rest of  the project.

Approach

Considering the results obtained through design thinking and especially the  learning launch tool, it is very likely that we will use this methodology more often  since it is excellent for feedbacks and new insights that are only possible to  have listening to our customers.


Learning Launch Challenge I am a university student and co - founder of a startup that works as a platform that intermediates negotiations between customers and service providers in a fast , practical and safe way , and our challenge is to grow in the Brazilian service contracting market while we innovate in the business model to differentiate ourselves from the existing services . Our project is focused on innovating in the three main pillars of this market segment , the fee charged by the existing platforms , the way in which negotiations are carried out between the customer and the service provider and the ease of contracting services . Our team consists of four people divided into three sectors : marketing , customer relations and development . Due to the Coronavirus crisis , we are also facing the challenge of attracting investors via online pitch presentations . Selection Our project went through all the stages of design thinking and we are now working with the learning launch tool , which consists of small , well - crafted prototypes to achieve a quick and cheap validation of the potential market on the prototype made and thus obtaining accurate feedbacks on the updates that we launched . Application Making a platform and a website takes a lot of money , that 's why we created an Instagram account to be our MVP ( minimum viable product ) that is being used as a means of validating our idea , to do the marketing and promotion of our project and also as a temporary business platform while our official platform is not ready . We post content related to our project twice a week and get feedback from the comments made on the posts and forms that we post on Stories to know exactly what pleases our target audience . In addition to posts about our project we also post extra content and tips for people to be able to do simple things on their own instead of having to hire a professional , we also post content on home decor and professional training tips for our service providers so that they stand out in the market . Insight After applying the learning launch tool , we had insights that we were not imagining . We did our project thinking about a younger audience , between 18- 30 years old , who lives with their parents , friends or alone , but after the feedbacks we received we realized that our majority audience consists of people between 35 - 60 years old and for that reason we had to readapt our way of communicating with an audience since the approach to the younger audience is very different from the approach to the older audience . We also realized that one of the most important functions of our business , communication between the customer and the service provider , was not pleasing the public and our entire development team focused on this area before continuing with the rest of the project . Approach Considering the results obtained through design thinking and especially the learning launch tool , it is very likely that we will use this methodology more often since it is excellent for feedbacks and new insights that are only possible to have listening to our customers .