Reflection Exercise – Learning Launch

Challenge

I am an architect and business owner at my design studio. Due to the world changing situations and the  digitization era we are going into, I found that having a website or online platform for my business is  crucial. The online platform will for sure be a marketing tool as long as a communication tool with the  client through which we understand their needs, aspirations, and answer their questions. Thus, the  platform should be communicative, joyful, smart and professional. My challenge is that this is going to  be the first time for me and the team to create and manage an online platform to deal with our  customers. We have some ambiguity regarding how clients best interact with online platforms, which  communication and business themes and styles they prefer, what content attract them and at what  times.

Selection

We decided to try the learning launch tool as it will serve as an experiment for us to test some ideas and  get some orientation and feedback.

Application

As this is going to be our first learning launch , we decided to select a single social media platform to  start from , which is Instagram, as our clients are in the same age group most active on this platform (25- 35). We wanted to test our ideas and assumptions regarding online interaction style with client, best  content, the amount of information per post, different tastes of clients and best time to reach out to  clients.

We also went through a one-day workshop about social media and online platforms content  management. After that, we applied learned strategies directly into our learning launch prototype ( eg:  creating posts calendar, managing the content flow , adding some joyful and interactive content)  .

Insight

By applying the learning launch tool, we were able to test our ideas & assumptions regarding managing  online business .We found that the most important features in managing online platforms are continuity  and staying connected, being simple in giving out an information, using client language, keeping eye on  client activity on the platform (Collecting data) and analyzing this data to figure out the most  appropriate time and content features and growing up from there .

Approach

Learning launch was the best tool to use in our case and at this early stage. It worked as a prototype  testing phase in which we derived important information before launching the official website an being  ready for full online services.


Reflection Exercise – Learning Launch Challenge I am an architect and business owner at my design studio . Due to the world changing situations and the digitization era we are going into , I found that having a website or online platform for my business is crucial . The online platform will for sure be a marketing tool as long as a communication tool with the client through which we understand their needs , aspirations , and answer their questions . Thus , the platform should be communicative , joyful , smart and professional . My challenge is that this is going to be the first time for me and the team to create and manage an online platform to deal with our customers . We have some ambiguity regarding how clients best interact with online platforms , which communication and business themes and styles they prefer , what content attract them and at what times . Selection We decided to try the learning launch tool as it will serve as an experiment for us to test some ideas and get some orientation and feedback . Application As this is going to be our first learning launch , we decided to select a single social media platform to start from , which is Instagram , as our clients are in the same age group most active on this platform ( 25- 35 ) . We wanted to test our ideas and assumptions regarding online interaction style with client , best content , the amount of information per post , different tastes of clients and best time to reach out to clients . We also went through a one - day workshop about social media and online platforms content management . After that , we applied learned strategies directly into our learning launch prototype ( eg : creating posts calendar , managing the content flow , adding some joyful and interactive content ) . Insight By applying the learning launch tool , we were able to test our ideas & assumptions regarding managing online business .We found that the most important features in managing online platforms are continuity and staying connected , being simple in giving out an information , using client language , keeping eye on client activity on the platform ( Collecting data ) and analyzing this data to figure out the most appropriate time and content features and growing up from there . Approach Learning launch was the best tool to use in our case and at this early stage . It worked as a prototype testing phase in which we derived important information before launching the official website an being ready for full online services .