Challenges

The challenges faced while opening a restaurant is to find an appropriate place that

has minimal rent and also is situated in a crowded place. The primary challenge is to

frame a menu that is compatible to all sectors of people find the appropriate rate for

each item decided the menu. The menu needs to be decided with the help of

customer reviews and feedbacks and it is also based on the location of the

restaurant.

Selection

The learning launch tool can be used to get valuable feedbacks from the customers

in order to frame the menu of the restaurant along with the costing.

Application

For the first learning launch , we can frame an initial menu which decides the cuisine

of the restaurant and the famous dishes in that cuisine and the cost of the dishes

based on the cost for raw materials and making cost which includes electricity,

manpower, cost and other expenses. We can also provide a scope for the customers

to include what new items can be included in the menu.

Insight

The effect of the launch can be seen from how customers react to the cost and the

taste and also what are the frequently ordered items. Which can be used to

improvise the menu, Also make the customers satisfied by improvising the cost until

it affects the profit margin.

Approach

We can also use the same idea for a single item in the menu while introducing at

further points in time. Also we can use visualisation ( attractive images of the best

sellers ) on the menu and also use story telling tool to describe he origin and the

authenticity of the dish. It can also contain the ingredients used in the dish , so that

the customer knows the value for money and has a fair idea of what he is eating.


Challenges The challenges faced while opening a restaurant is to find an appropriate place that has minimal rent and also is situated in a crowded place . The primary challenge is to frame a menu that is compatible to all sectors of people find the appropriate rate for each item decided the menu . The menu needs to be decided with the help of customer reviews and feedbacks and it is also based on the location of the restaurant . Selection The learning launch tool can be used to get valuable feedbacks from the customers in order to frame the menu of the restaurant along with the costing . Application For the first learning launch , we can frame an initial menu which decides the cuisine of the restaurant and the famous dishes in that cuisine and the cost of the dishes based on the cost for raw materials and making cost which includes electricity , manpower , cost and other expenses . We can also provide a scope for the customers to include what new items can be included in the menu . Insight The effect of the launch can be seen from how customers react to the cost and the taste and also what are the frequently ordered items . Which can be used to improvise the menu , Also make the customers satisfied by improvising the cost until it affects the profit margin . Approach We can also use the same idea for a single item in the menu while introducing at further points in time . Also we can use visualisation ( attractive images of the best sellers ) on the menu and also use story telling tool to describe he origin and the authenticity of the dish . It can also contain the ingredients used in the dish , so that the customer knows the value for money and has a fair idea of what he is eating .