Storytelling is an important way of sharing experiences and forming connections with people. I have used storytelling  as a tool numerous times. I work as a marketing manager for an animal rescue centre, where, although the focus is  largely on the animals, it’s the people who need convincing when it comes to adoption, donation, etc. I found the  best way to form a connection between the person and the animals is, along side letting them interact, telling the  people the stories behind each animal.

I remember meeting an elderly lady once who got along with all of the animals and took such joy playing with them.  She told me about the numerous cats and birds she had at home, describing them and telling their stories, about  how she’s rescued some of them, some she’d adopted, how she could tell them all apart from small features and  little mannerisms.

I, in return, told her about some of the animals she was cuddling with at the time. She realised one of the older cats  would get along very well with her pets, and adopted her immediately.

I had always seen storytelling as a normal part of life, a general rule of thumb for human interaction, but I never  realised it could help business-wise as well. Not only did it create connections, but it got a cat a forever home.

This course has taught me about the importance of using storytelling for human connection and business innovation.


Storytelling is an important way of sharing experiences and forming connections with people . I have used storytelling as a tool numerous times . I work as a marketing manager for an animal rescue centre , where , although the focus is largely on the animals , it ’s the people who need convincing when it comes to adoption , donation , etc . I found the best way to form a connection between the person and the animals is , along side letting them interact , telling the people the stories behind each animal . I remember meeting an elderly lady once who got along with all of the animals and took such joy playing with them . She told me about the numerous cats and birds she had at home , describing them and telling their stories , about how she ’s rescued some of them , some she ’d adopted , how she could tell them all apart from small features and little mannerisms . I , in return , told her about some of the animals she was cuddling with at the time . She realised one of the older cats would get along very well with her pets , and adopted her immediately . I had always seen storytelling as a normal part of life , a general rule of thumb for human interaction , but I never realised it could help business - wise as well . Not only did it create connections , but it got a cat a forever home . This course has taught me about the importance of using storytelling for human connection and business innovation .