Storytelling Tool

When entering this course, I was unaware that the Storytelling tool is part of design thinking, so  I want to share my experience and how the use of this tool achieved success in a restaurant in  San José, Costa Rica called Metal Trends.

The owner, a pensioner from the mathematics area of the University of Costa Rica, decided to  start a business in one of the oldest neighborhoods in San José.

His personal story is very interesting because he completed two academic postgraduate courses  in Chile and France, therefore, his love for wine and good music that he enjoyed in these two  countries, led him at the end of his academic life, to realize a dream that he had always had,  open a small restaurant with an exclusive menu, which included a good Carmenere wine and  also delighted customers with Italian, French, classical or romantic music.

From the beginning, he decided that he wanted in his restaurant a customer profile over 30  years old, a lover of wine, good food and music, and he focused on finding the indicators that  would help him attract these types of people.

One of the most important Chilean wines is the Carmenere grape, but this grape is not original  from Chile but from France. The story says that a plague that fell in this country made the crops  and grape varieties of Carmenere disappear, however, due to fate, it is not known how some of  the varieties reached Chile, mixed up with those of the Merlot grape. These varieties were  discovered years later by French winemakers who came to Chile to value Merlot and discovered  Carmenere among them.

Thus was born the rise of this knowledge in Latin America.

Don Luis, the owner of this restaurant, made this story his own to promote his restaurant, he  tells it to all the customers who visit it because his goal has been to position his restaurant as Facta in honor of Carmenere wine.

The utensils you use in the restaurant have the history of the Lost Uvita printed on them, your  satisfaction is passing from table to table with your glass in hand, toasting your customers with  a good Carmenere.

Undoubtedly, telling a story is an excellent tool to achieve success when developing a great  brand due to the emotional connection that is achieved with the client.

Metal Trends in Barrio Escalante is an example.


Storytelling Tool When entering this course , I was unaware that the Storytelling tool is part of design thinking , so I want to share my experience and how the use of this tool achieved success in a restaurant in San José , Costa Rica called Metal Trends . The owner , a pensioner from the mathematics area of the University of Costa Rica , decided to start a business in one of the oldest neighborhoods in San José . His personal story is very interesting because he completed two academic postgraduate courses in Chile and France , therefore , his love for wine and good music that he enjoyed in these two countries , led him at the end of his academic life , to realize a dream that he had always had , open a small restaurant with an exclusive menu , which included a good Carmenere wine and also delighted customers with Italian , French , classical or romantic music . From the beginning , he decided that he wanted in his restaurant a customer profile over 30 years old , a lover of wine , good food and music , and he focused on finding the indicators that would help him attract these types of people . One of the most important Chilean wines is the Carmenere grape , but this grape is not original from Chile but from France . The story says that a plague that fell in this country made the crops and grape varieties of Carmenere disappear , however , due to fate , it is not known how some of the varieties reached Chile , mixed up with those of the Merlot grape . These varieties were discovered years later by French winemakers who came to Chile to value Merlot and discovered Carmenere among them . Thus was born the rise of this knowledge in Latin America . Don Luis , the owner of this restaurant , made this story his own to promote his restaurant , he tells it to all the customers who visit it because his goal has been to position his restaurant as Facta in honor of Carmenere wine . The utensils you use in the restaurant have the history of the Lost Uvita printed on them , your satisfaction is passing from table to table with your glass in hand , toasting your customers with a good Carmenere . Undoubtedly , telling a story is an excellent tool to achieve success when developing a great brand due to the emotional connection that is achieved with the client . Metal Trends in Barrio Escalante is an example .