MIND MAPPING

Challenge:

As a part of the marketing department at a chapter in the university which provides  international exchanges to students, we needed to understand our market properly. As this is  not something that everyone is willing to go for, we needed to tap into the right type of  people with the right mindset in the right way. This was not very easy to be carried out as the  university relation was not best and there are around thirty thousand odd people in the  university.

Selection:

So as there was abundance of data that was available to us, we needed to group them in such  a way that in made sense, so for this we used mind mapping process as this was on of the  easiest ways to simplify the data and make sense out of all the raw data we had.

Application:

So first talking about the data we had, it was mainly on why people were not willing to go for  exchanges, the number of people who registered and were willing to go but because of some  or the other reason had to cancel their plans. So, the data was very diverse in nature and so  what we did was there were three team leaders including me who had to sort out all the data,  so we first sorted everything out in broader categories which helped us a lot in the process.  After sorting out into broader categories we each went through all the data one by one and  thought about the way we would have handled the problem if we were in the customers  shoes. Now we used this website called miro to gather all our solutions, we each had a board  where we typed down the solutions that we thought was going to help, under the problems.  Now there were different solutions to one single problem so with the help of out Vice  President we discussed with each other to come up simple solutions to each problem. For  Example, if one of the problems was that parents were sceptical about send the children  abroad on an internship abroad we came up with this simple solution that we could make  them talk to another parent of whose child had already gone for an exchange. So even though  the process was very tedious we sorted all the problems out into different groups to be  visualised.

Insight:

One very important thing that we found was that, there were a lot of problems but after  connecting all the problems and situations we found that the main hidden problem was our  relation with the university. So, our next step was to talk to them and make them understand  our importance and why they should be supporting us. After this had been done the university  sent mails to the parents and students regarding the same and people actually started  contacting to go for exchanges where usually we had to pitch them and make them  understand the reason why we do this.

Approach:

Next time while applying the same tool I would make sure that we have more people in the  group so that we have more diverse answers to each problem statement on the board and  maybe that would help us in solving the issues more easily.


MIND MAPPING Challenge : As a part of the marketing department at a chapter in the university which provides international exchanges to students , we needed to understand our market properly . As this is not something that everyone is willing to go for , we needed to tap into the right type of people with the right mindset in the right way . This was not very easy to be carried out as the university relation was not best and there are around thirty thousand odd people in the university . Selection : So as there was abundance of data that was available to us , we needed to group them in such a way that in made sense , so for this we used mind mapping process as this was on of the easiest ways to simplify the data and make sense out of all the raw data we had . Application : So first talking about the data we had , it was mainly on why people were not willing to go for exchanges , the number of people who registered and were willing to go but because of some or the other reason had to cancel their plans . So , the data was very diverse in nature and so what we did was there were three team leaders including me who had to sort out all the data , so we first sorted everything out in broader categories which helped us a lot in the process . After sorting out into broader categories we each went through all the data one by one and thought about the way we would have handled the problem if we were in the customers shoes . Now we used this website called miro to gather all our solutions , we each had a board where we typed down the solutions that we thought was going to help , under the problems . Now there were different solutions to one single problem so with the help of out Vice President we discussed with each other to come up simple solutions to each problem . For Example , if one of the problems was that parents were sceptical about send the children abroad on an internship abroad we came up with this simple solution that we could make them talk to another parent of whose child had already gone for an exchange . So even though the process was very tedious we sorted all the problems out into different groups to be visualised . Insight : One very important thing that we found was that , there were a lot of problems but after connecting all the problems and situations we found that the main hidden problem was our relation with the university . So , our next step was to talk to them and make them understand our importance and why they should be supporting us . After this had been done the university sent mails to the parents and students regarding the same and people actually started contacting to go for exchanges where usually we had to pitch them and make them understand the reason why we do this . Approach : Next time while applying the same tool I would make sure that we have more people in the group so that we have more diverse answers to each problem statement on the board and maybe that would help us in solving the issues more easily .