Reflection – Mind mapping

Challenges

We are a media house and recently my team and I faced a problem with gathering a bunch of  people for the video. The concept of the video was to present different opinions from people  and we needed around 20-25 of them. The video was on the corona virus timeline and how it  has left themselves and so many people affected. We failed getting that many number of people  to give out their opinions. We needed to find a solution for this and figure out why people were  not agreeing to be a part of the video despite being approached in the right way.

Selection

The tool we used was mind mapping. We wanted to easily figure out all the possible reasons  and not complicate the process of figuring those out.

Application

We sat down together and made a creative map. Starting from the reasons for people not  agreeing, any loop holes in the objective of the video, the way of approach, etc. We first decided  to make 3 different maps. One each for people’s refusal, the fault in the concept, and how we  could make them believe that this would create awareness.

Insight

As we began the process of mind mapping, we happen to realize that the people who were  being approached weren’t entirely empathetic to the current pandemic situation. When one  does not feel that his/her opinions would be clear, he/she would not be comfortable expressing  it. So we started approaching the right people, the people who were actively volunteering and  helping the ones affected during these times.

We finally happen to gather 20 people for the video. The fault in the concept of the timeline  was that it was more about the negative aspect of the pandemic and it wasn’t provoking  positivity in people. We realized it would create more awareness in people when they see the  parts where it would give them hope and appreciate the betterment of the situation and be  optimistic about the future.

Approach

We would definitely use the mind mapping tool before we start of any projects further as it  makes the process of planning very easy and reliable. Another tool we thought would make a  big impact to our brand would be Storytelling. Being a media house, our main objective will  always remain that. But, a story which makes people believe in themselves and their opinions  more than they believe in us helping them express would come off as a powerful tool for our

branding. At the end of the day our aim is to bring out the opinions in people about things that  are hindered to talk about openly and also about the fields that are not completely exposed to  the outer world.


Reflection – Mind mapping Challenges We are a media house and recently my team and I faced a problem with gathering a bunch of people for the video . The concept of the video was to present different opinions from people and we needed around 20 - 25 of them . The video was on the corona virus timeline and how it has left themselves and so many people affected . We failed getting that many number of people to give out their opinions . We needed to find a solution for this and figure out why people were not agreeing to be a part of the video despite being approached in the right way . Selection The tool we used was mind mapping . We wanted to easily figure out all the possible reasons and not complicate the process of figuring those out . Application We sat down together and made a creative map . Starting from the reasons for people not agreeing , any loop holes in the objective of the video , the way of approach , etc . We first decided to make 3 different maps . One each for people ’s refusal , the fault in the concept , and how we could make them believe that this would create awareness . Insight As we began the process of mind mapping , we happen to realize that the people who were being approached were n’t entirely empathetic to the current pandemic situation . When one does not feel that his / her opinions would be clear , he / she would not be comfortable expressing it . So we started approaching the right people , the people who were actively volunteering and helping the ones affected during these times . We finally happen to gather 20 people for the video . The fault in the concept of the timeline was that it was more about the negative aspect of the pandemic and it was n’t provoking positivity in people . We realized it would create more awareness in people when they see the parts where it would give them hope and appreciate the betterment of the situation and be optimistic about the future . Approach We would definitely use the mind mapping tool before we start of any projects further as it makes the process of planning very easy and reliable . Another tool we thought would make a big impact to our brand would be Storytelling . Being a media house , our main objective will always remain that . But , a story which makes people believe in themselves and their opinions more than they believe in us helping them express would come off as a powerful tool for our branding . At the end of the day our aim is to bring out the opinions in people about things that are hindered to talk about openly and also about the fields that are not completely exposed to the outer world .