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Reflection - Learning launch.

1. Challenge

While l was working for a retail company as a Junior Manager, the company started

to experience loss in sales and ROI.  Competitors were doing better and gaining

customers that were regulars with the company. The challenge at hand was to

conduct a competitor analysis in order to get a grip on how the company could

improve sales and create value customers.

2. Selection

After our research, we narrowed down our assumption to the idea that the business

was failing as a result of not participating in the E-commerce revolution and the rise

of digital technologies which are fundamentally reshaping consumer experience and

expectations. The tool we selected was the launching tool.

3. Application

For our first learning launch, we conducted a Competitor and SWOT Analysis in

order to understand their strengths, weaknesses, threats and opportunities. We

wanted to understand their competitive advantage. We then got a clear indication

after the analysis how we could bring value to the clients and what our weaknesses

were.

Our second learning launch was to create an online App to see if an online

presence will help us reconnect with the target market. The plan was to invest in

digital online shopping / e-commerce platforms for 3 months and monitor the Apps

activity on social media. This was to be achieved by tracking the number of likes,

dislikes and comments on the material we uploaded on social media platforms such

as Facebook.

4. Insight

Through the application of the learning launch tool, we were able to make a couple

of assumptions. Our finding was that our assumptions were verified and we needed

to improve on how we created value to the client. We acknowledge that the lack of

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innovation and introducing technological innovations and being socially interactive

was probably the reason for the organisations reduced sales over the years.

5.  Approach

The learning launch is the most appropriate tool and we will need to review the

insight gained from our launches and incorporate this insight into future launch.

Reference

Learning launch tool video


1 | P a g e Reflection - Learning launch . 1 . Challenge While l was working for a retail company as a Junior Manager , the company started to experience loss in sales and ROI . Competitors were doing better and gaining customers that were regulars with the company . The challenge at hand was to conduct a competitor analysis in order to get a grip on how the company could improve sales and create value customers . 2 . Selection After our research , we narrowed down our assumption to the idea that the business was failing as a result of not participating in the E - commerce revolution and the rise of digital technologies which are fundamentally reshaping consumer experience and expectations . The tool we selected was the launching tool . 3 . Application For our first learning launch , we conducted a Competitor and SWOT Analysis in order to understand their strengths , weaknesses , threats and opportunities . We wanted to understand their competitive advantage . We then got a clear indication after the analysis how we could bring value to the clients and what our weaknesses were . Our second learning launch was to create an online App to see if an online presence will help us reconnect with the target market . The plan was to invest in digital online shopping / e - commerce platforms for 3 months and monitor the Apps activity on social media . This was to be achieved by tracking the number of likes , dislikes and comments on the material we uploaded on social media platforms such as Facebook . 4 . Insight Through the application of the learning launch tool , we were able to make a couple of assumptions . Our finding was that our assumptions were verified and we needed to improve on how we created value to the client . We acknowledge that the lack of 2 | P a g e innovation and introducing technological innovations and being socially interactive was probably the reason for the organisations reduced sales over the years . 5 . Approach The learning launch is the most appropriate tool and we will need to review the insight gained from our launches and incorporate this insight into future launch . Reference Learning launch tool video