I work in a health company, that provides service on dental care. We were facing problems on the  packaging of our products, especially with teen patients. We wanted to make them more juvenile, but still  maintain its elegance. Everybody had something to say and many ideas were given. We decided on the  most popular one among our creative team.

For this matter we selected the Learning Launch tool and went heads on with creating a prototype, in  combination with the design and manufacturing teams. Once we decided on which were going to be the  changes, we sent the sketch to the manufacturing team, and for our disgrace, it took longer than we  expected, and after 3 weeks the new packages, that were going to be sent to teen customers, arrived and  were sent to a group of 100 teen patients. After a week, several members of our staff went to meet face  on face with these patients and their parents to get their feedback. Several questions were asked and the  overall result was satisfactory. Teen patients were happier and more confident with this type of packaging.  So, for us, it was a success.

I think this tool worked great for us, since the product got to be tested live and I did not represent a large  amount of money for our company. A hands-on tool worked the best for us. Now all of our teen patients  will receive their new packages.

I would not change the tool applied, because it resulted very positive for our business.


I work in a health company , that provides service on dental care . We were facing problems on the packaging of our products , especially with teen patients . We wanted to make them more juvenile , but still maintain its elegance . Everybody had something to say and many ideas were given . We decided on the most popular one among our creative team . For this matter we selected the Learning Launch tool and went heads on with creating a prototype , in combination with the design and manufacturing teams . Once we decided on which were going to be the changes , we sent the sketch to the manufacturing team , and for our disgrace , it took longer than we expected , and after 3 weeks the new packages , that were going to be sent to teen customers , arrived and were sent to a group of 100 teen patients . After a week , several members of our staff went to meet face on face with these patients and their parents to get their feedback . Several questions were asked and the overall result was satisfactory . Teen patients were happier and more confident with this type of packaging . So , for us , it was a success . I think this tool worked great for us , since the product got to be tested live and I did not represent a large amount of money for our company . A hands - on tool worked the best for us . Now all of our teen patients will receive their new packages . I would not change the tool applied , because it resulted very positive for our business .