ASSIGNMENT

Challenge- the problem identified was to have all essential things in single pouch/purse for a  lady when she goes outdoors. The product needed to be sleek, handy yet attractive and with a  bountiful storage space. This was a challenge.

Selection- I used the visualisation tool. I will call upon prospective consumers for whom  the  product is being developed. I put forward few prompts for discussion as to what are the  essentials that a women need to carry. Need assessment was done.

Activity-  a group of prospective consumers- women in the age group of 20-35years will be  selected. They would be asked to answer a few questions. A need assessment would be done  to know what are the requirements or essentials that a women need to have in a purse. Second  does the present purse she uses satisfy the needs. Thirdly what are the changes preferred. And  finally does a purse add to the self esteem or affect the emotional state of the women.

I give them some time for discussion and ask them to use a mentimeter for the questions I  pose to give the summary or a graphic representation. The summary is discussed and a  conclusion is derived so that there is common problem faced by all is taken as the primary  focus and summed up to have added features to be included in the design.

Insight and Approach- the activity when conducted, I realised that the needs I identified or  the features I decided to fit a design were incomplete. The feedback on the prompts put forth  to the group gave greater insights on how different the thinking and needs are. Discussion  helped the group understand different perspectives of the same problem under study.

This shared insight obtained would help one better in making the prototype and the further  steps.


ASSIGNMENT Challenge- the problem identified was to have all essential things in single pouch / purse for a lady when she goes outdoors . The product needed to be sleek , handy yet attractive and with a bountiful storage space . This was a challenge . Selection- I used the visualisation tool . I will call upon prospective consumers for whom the product is being developed . I put forward few prompts for discussion as to what are the essentials that a women need to carry . Need assessment was done . Activity- a group of prospective consumers- women in the age group of 20 - 35years will be selected . They would be asked to answer a few questions . A need assessment would be done to know what are the requirements or essentials that a women need to have in a purse . Second does the present purse she uses satisfy the needs . Thirdly what are the changes preferred . And finally does a purse add to the self esteem or affect the emotional state of the women . I give them some time for discussion and ask them to use a mentimeter for the questions I pose to give the summary or a graphic representation . The summary is discussed and a conclusion is derived so that there is common problem faced by all is taken as the primary focus and summed up to have added features to be included in the design . Insight and Approach- the activity when conducted , I realised that the needs I identified or the features I decided to fit a design were incomplete . The feedback on the prompts put forth to the group gave greater insights on how different the thinking and needs are . Discussion helped the group understand different perspectives of the same problem under study . This shared insight obtained would help one better in making the prototype and the further steps .