Example: Gaining Highlights through Storytelling

Challenge: I work for a very young start-up that offers travel experiences, stays and the world  around it! Back when the challenge had emerged, the start-up was hardly 3-4 months old; facing  severe issues to gain momentum given the light of predominant competitors like Airbnb,  Booking.com and the like.

We were in a position of stagnancy as no ‘positive’ growth or trend was to be seen even if we were  to do some forecasting by ourselves. Henceforth, the team of 3 – my cofounders and I decided to sit  together to brainstorm one night to see is there’s something viable that can be done to help us in  growing. None of us had a marketing background and I, myself am just a fresh graduate!

Selection: During that night, we were having prompt discussions but somehow, I found it so boring  because I knew that nothing fruitful isn’t going to come out of it. Until, I thought of Storytelling! The  idea was inspired on the same lines of ‘Humans of New York’ where what if “we start writing the  stories of our clients and suppliers in order to have that respectable and amiable touch or essentially  – to have an indestructible rapport.”

Application: It was smooth and quite simple. If you’re familiar with contracting; each time we had to  sit together to let a ‘supplier’ come in contract with us. To show some trust-worthiness on our part, I  used to story-tell our business idea and model and in return I used to ask their stories of life for  which I have written multiple essays and articles manifesting their arduous yet gratifying life  experiences. While this application had no prior research or forecasting done; with a simple-gut  feeling of the three of us, we went ahead with some experimentation for the coming 2 months.

Result: Effective – 100%. Efficient – still to be reached. Why? Storytelling requires a good amount of  time for investment and hence we lagged on other aspects of a business such as application design,  bookings, marking etc. As of now, we’re looking for a college intern who’s into writing stories, has a  good grasp on the language.

Insight: What I got to know from this experimentation was that people don’t really come to fall in  love with ideas, experiences or anything else for that matter, unless it has something ‘personal’ (a  feeling, emotion, appreciation, disgust etc.) attached to it. No matter how big or small the person,  industry etc. is; they all look for something to connect with even if it’s a plain transactional activity.  Hence, we too having a business mind-set realised the potential behind this and have been tapping  the benefits ever since!

Our Instagram followers have reached 4036, prior to this experiment, we were at 2512.

Cheers!


Example : Gaining Highlights through Storytelling Challenge : I work for a very young start - up that offers travel experiences , stays and the world around it ! Back when the challenge had emerged , the start - up was hardly 3 - 4 months old ; facing severe issues to gain momentum given the light of predominant competitors like Airbnb , Booking.com and the like . We were in a position of stagnancy as no ‘ positive ’ growth or trend was to be seen even if we were to do some forecasting by ourselves . Henceforth , the team of 3 – my cofounders and I decided to sit together to brainstorm one night to see is there ’s something viable that can be done to help us in growing . None of us had a marketing background and I , myself am just a fresh graduate ! Selection : During that night , we were having prompt discussions but somehow , I found it so boring because I knew that nothing fruitful is n’t going to come out of it . Until , I thought of Storytelling ! The idea was inspired on the same lines of ‘ Humans of New York ’ where what if “ we start writing the stories of our clients and suppliers in order to have that respectable and amiable touch or essentially – to have an indestructible rapport . ” Application : It was smooth and quite simple . If you ’re familiar with contracting ; each time we had to sit together to let a ‘ supplier ’ come in contract with us . To show some trust - worthiness on our part , I used to story - tell our business idea and model and in return I used to ask their stories of life for which I have written multiple essays and articles manifesting their arduous yet gratifying life experiences . While this application had no prior research or forecasting done ; with a simple - gut feeling of the three of us , we went ahead with some experimentation for the coming 2 months . Result : Effective – 100 % . Efficient – still to be reached . Why ? Storytelling requires a good amount of time for investment and hence we lagged on other aspects of a business such as application design , bookings , marking etc . As of now , we ’re looking for a college intern who ’s into writing stories , has a good grasp on the language . Insight : What I got to know from this experimentation was that people do n’t really come to fall in love with ideas , experiences or anything else for that matter , unless it has something ‘ personal ’ ( a feeling , emotion , appreciation , disgust etc . ) attached to it . No matter how big or small the person , industry etc . is ; they all look for something to connect with even if it ’s a plain transactional activity . Hence , we too having a business mind - set realised the potential behind this and have been tapping the benefits ever since ! Our Instagram followers have reached 4036 , prior to this experiment , we were at 2512 . Cheers !