Visualization

Written by Saly, 5th Nov 2019

Challenge & Selection

I have been working for a telecommunication company as a designer. Now our

company is struggling to develop a new business model as a next-generation

growth power. We are testing a new service every day and frequently lose from it

and have to learn.

The most beneficial and convincing tool I have ever used as a service designer is

Visualization. Whenever I start a new project, there is countless further

technology information over tens of stakeholders I have to consider. It is

challenging to learn about brand new technological components, including AR,

VR, 5G, etc. for every upcoming project. It is the very first step and fundamental

procedure to define what is the goal of a new project and to be on the same

page with core stakeholders. Visualization could be a powerful engine for on-

going communication on how to explain new technology would be applied for a

new digital service. With the visualization tool, I could compare new tech into

daily life, such as a flying car or Japanese famous cartoon 'Dragon-ball' scout.

It is significant to share one's ideas with other project members, including every

little clue on their mind. If we discuss one's opinion dealing with "What is the key

problem we are struggling to solve together?", I frequently have experienced that

only a few members who have more experience in this filed or who have a higher

position might have a dominant position. Who are not familiar with the project

and who has different ideas would hesitate to raise one's opinion. I believe

visualization tools could prevent this kind of problem as a non-verbal way of

communication. Every member could imagine based on what the other's post-it

with a sketch or even doodling then develop it in positive ways. My role as a

service designer is to stimulate design thinking, not analysis what it is and why

this paint comes. In the first step, we need to elaborate on what we are facing to

figure out every element regarding the project.

Application

I usually apply this powerful tool with two contrasting images. It is essential to

get used to drawing because most of the project participants seldom have a

chance to bring. That's why I show my real painting with a straw man who looks

like kindergarten students made. To develop one's image, I utilize "Now" and

"New" moments, which are similar to "As-Is" and "To-Be" methodology. If we

could download a new Marvel Movie within 5 seconds on our existing

smartphone, what might happen to our daily life? (This question is closely related

to the latest technology 5G, AR, and VR.)

If appropriate to the project situation, I frequently adopt the tool 'Storytelling'

which display a synergy effect with 'Visualization.' People could imagine when

they recognize the virtual situation as their own real life. The strong story would

develop emotional connecting between participants and new conditions. The

facilitator should elaborate on compelling stories that every participant could get

immersed in their daily life. Then team members easily imagine what kinds of

new events are upcoming with a given situation with pros and cons. The more

powerful the story is, the more detail ideas might come with one's drawing. My

success point depends on could my narrative has an underlying need for

participants.

For this activity, I develop a persona representing their family members or friends,

even coworking employees. Imagination becomes powerful when stakeholders

shift their positions and then think outside the box. I show the famous actor or

actress image as a persona and suggest three questions to answer, such as; 1)

What kinds of activities are possible for the above persona? 2) What might be

still unmet needs for those personas? 3) With the new technology, how the

persona seems to feel? While they are imagining and developing one's idea, I set

a ground-rule "Do not talk with another participant." I give almost 5 minutes for

each question and then display each one's drawing on the wall. Then I give

another 5 minutes to look around the other's answer without talking to each

other. After this session, participants could redesign their ideas with different

color pens for 5 minutes. After 25 minutes, participants finally share own's

opinion and discuss one's draft and revision together.

Insight & Approach

What I have learned from conduction this exercise after starting this course work

is an emotional connection to the given situation is a crucial success factor to

utilize Visualization and storytelling. Even a participant who is not familiar with

drawing and persona methodology could be lost in a situational assignment and

build one's original story. Whenever I suggested ambiguous contrasting guide

images (As-Is vs. To-Be or A/B) at the first stage, participants rarely get immersed

into a persona. Furthermore, I have realized that imagination without

communication could be powerful than detail descriptions. Sometimes every little

detail might help participants develop their ideas more realistic; on the other

hand, it put a cap on the storyline. It is essential for imagination that there would

be room for creativity, story, and emotional engagement. As a service designer, I

try to find out the balance between appropriate enough instructions and

sufficient room.

I am still on my way to figure out how to apply design thinking methodology for

digital service innovation. I have to estimate which level of description is

appropriate for participants to get immersed in an imaginative story. The point

might be modified based on participants' experience with the new technology or

design thinking tools. As a service designer, I need to be conscious of the design

thinking methodology, including Visualization, Storytelling, and business case

studies from now on.


Visualization Written by Saly , 5th Nov 2019 Challenge & Selection I have been working for a telecommunication company as a designer . Now our company is struggling to develop a new business model as a next - generation growth power . We are testing a new service every day and frequently lose from it and have to learn . The most beneficial and convincing tool I have ever used as a service designer is Visualization . Whenever I start a new project , there is countless further technology information over tens of stakeholders I have to consider . It is challenging to learn about brand new technological components , including AR , VR , 5 G , etc . for every upcoming project . It is the very first step and fundamental procedure to define what is the goal of a new project and to be on the same page with core stakeholders . Visualization could be a powerful engine for on- going communication on how to explain new technology would be applied for a new digital service . With the visualization tool , I could compare new tech into daily life , such as a flying car or Japanese famous cartoon ' Dragon - ball ' scout . It is significant to share one 's ideas with other project members , including every little clue on their mind . If we discuss one 's opinion dealing with " What is the key problem we are struggling to solve together ? " , I frequently have experienced that only a few members who have more experience in this filed or who have a higher position might have a dominant position . Who are not familiar with the project and who has different ideas would hesitate to raise one 's opinion . I believe visualization tools could prevent this kind of problem as a non - verbal way of communication . Every member could imagine based on what the other 's post - it with a sketch or even doodling then develop it in positive ways . My role as a service designer is to stimulate design thinking , not analysis what it is and why this paint comes . In the first step , we need to elaborate on what we are facing to figure out every element regarding the project . Application I usually apply this powerful tool with two contrasting images . It is essential to get used to drawing because most of the project participants seldom have a chance to bring . That 's why I show my real painting with a straw man who looks like kindergarten students made . To develop one 's image , I utilize " Now " and " New " moments , which are similar to " As - Is " and " To - Be " methodology . If we could download a new Marvel Movie within 5 seconds on our existing smartphone , what might happen to our daily life ? ( This question is closely related to the latest technology 5 G , AR , and VR . ) If appropriate to the project situation , I frequently adopt the tool ' Storytelling ' which display a synergy effect with ' Visualization . ' People could imagine when they recognize the virtual situation as their own real life . The strong story would develop emotional connecting between participants and new conditions . The facilitator should elaborate on compelling stories that every participant could get immersed in their daily life . Then team members easily imagine what kinds of new events are upcoming with a given situation with pros and cons . The more powerful the story is , the more detail ideas might come with one 's drawing . My success point depends on could my narrative has an underlying need for participants . For this activity , I develop a persona representing their family members or friends , even coworking employees . Imagination becomes powerful when stakeholders shift their positions and then think outside the box . I show the famous actor or actress image as a persona and suggest three questions to answer , such as ; 1 ) What kinds of activities are possible for the above persona ? 2 ) What might be still unmet needs for those personas ? 3 ) With the new technology , how the persona seems to feel ? While they are imagining and developing one 's idea , I set a ground - rule " Do not talk with another participant . " I give almost 5 minutes for each question and then display each one 's drawing on the wall . Then I give another 5 minutes to look around the other 's answer without talking to each other . After this session , participants could redesign their ideas with different color pens for 5 minutes . After 25 minutes , participants finally share own 's opinion and discuss one 's draft and revision together . Insight & Approach What I have learned from conduction this exercise after starting this course work is an emotional connection to the given situation is a crucial success factor to utilize Visualization and storytelling . Even a participant who is not familiar with drawing and persona methodology could be lost in a situational assignment and build one 's original story . Whenever I suggested ambiguous contrasting guide images ( As - Is vs. To - Be or A / B ) at the first stage , participants rarely get immersed into a persona . Furthermore , I have realized that imagination without communication could be powerful than detail descriptions . Sometimes every little detail might help participants develop their ideas more realistic ; on the other hand , it put a cap on the storyline . It is essential for imagination that there would be room for creativity , story , and emotional engagement . As a service designer , I try to find out the balance between appropriate enough instructions and sufficient room . I am still on my way to figure out how to apply design thinking methodology for digital service innovation . I have to estimate which level of description is appropriate for participants to get immersed in an imaginative story . The point might be modified based on participants ' experience with the new technology or design thinking tools . As a service designer , I need to be conscious of the design thinking methodology , including Visualization , Storytelling , and business case studies from now on .