Learning launch

Challenge    I am brand manager in an organization that design technical textiles with specific  functionalities required by the clients. Now we are working on our own product  (Compression socks) which would be used by only pregnant women during their maternity.  The lady feels cramps and other muscular issue during their maternity and this could be  resolve by applying compression on their muscle. The compression garments can be in the  form of socks, anklets or gloves depending upon the requirement. The challenge is to collect  the data to get to know whether it is worthy to pursue the project or not. Not all women  need the compression garments, only women having certain medical conditions would be  the most interested in our product.

Selection    Our team has already decided the steps to run campaign on the testing the project. For this,  our team would be conduction online survey and will run several contest/giveaways to learn  about the need of the product and desire of the customers. Broadly speaking, the learning  launch is all about knowing if your product would do as great as much you are expecting  from it    Application

We divided the task into 2 different segments to get the clear idea of the learning launch. In  the first segment, the ideas were to select the right approach to actually acquire the data  about the percentage of women who liked our product against those who didn’t liked the  idea. We decided to conduct local survey of 40 women with ages ranging from 30 to 45 and  weight ranging from 65 to 85. This way we could acquire maximum information about our  learning launch.    in the second phase, We run an online contest/giveaways to the women who are currently  expecting a child and provided them with the compression socks which is our primary  product. The giveaways created an incent in the participants of the contest and gave their  best opinion on our idea. Fortunately, the results were in our favor and it went very well.  The learning launch helped in actually acquiring the data before we entirely involved in the  production.

Insights:    Our team expected that all women would be equally in need to have our product, but the  results were different than expectation. 75% of the women showed interested and 25%  recommended slight modification in the existing product. The learning launch not only  helped us to get insights of the current version of the product but also acquired feedback of

the potential consumers.     Approach:    Given that our team has already conduct two campaign on learning launch and we have  acquired the satisfactory results. However, we’ll be continuing to develop our product based  on the feedback received from the potential customers and will again run an iteration on  learning launch hypothesis and survey process.


Learning launch Challenge I am brand manager in an organization that design technical textiles with specific functionalities required by the clients . Now we are working on our own product ( Compression socks ) which would be used by only pregnant women during their maternity . The lady feels cramps and other muscular issue during their maternity and this could be resolve by applying compression on their muscle . The compression garments can be in the form of socks , anklets or gloves depending upon the requirement . The challenge is to collect the data to get to know whether it is worthy to pursue the project or not . Not all women need the compression garments , only women having certain medical conditions would be the most interested in our product . Selection Our team has already decided the steps to run campaign on the testing the project . For this , our team would be conduction online survey and will run several contest / giveaways to learn about the need of the product and desire of the customers . Broadly speaking , the learning launch is all about knowing if your product would do as great as much you are expecting from it Application We divided the task into 2 different segments to get the clear idea of the learning launch . In the first segment , the ideas were to select the right approach to actually acquire the data about the percentage of women who liked our product against those who did n’t liked the idea . We decided to conduct local survey of 40 women with ages ranging from 30 to 45 and weight ranging from 65 to 85 . This way we could acquire maximum information about our learning launch . in the second phase , We run an online contest / giveaways to the women who are currently expecting a child and provided them with the compression socks which is our primary product . The giveaways created an incent in the participants of the contest and gave their best opinion on our idea . Fortunately , the results were in our favor and it went very well . The learning launch helped in actually acquiring the data before we entirely involved in the production . Insights : Our team expected that all women would be equally in need to have our product , but the results were different than expectation . 75 % of the women showed interested and 25 % recommended slight modification in the existing product . The learning launch not only helped us to get insights of the current version of the product but also acquired feedback of the potential consumers . Approach : Given that our team has already conduct two campaign on learning launch and we have acquired the satisfactory results . However , we ’ll be continuing to develop our product based on the feedback received from the potential customers and will again run an iteration on learning launch hypothesis and survey process .