Example Reflection – Storytelling

Challenge & Selection

I'm a MBA student who is bluiding a Startup project to develop a solution that addresses the  safety problem of women in Brazil.  The biggest concern was not only to understand the main  security problems faced by these womans, but also to understand the background of their  stories, the main pains in this context, and their particularities.

The abuse of women is a latent problem in Brazil, where a number of problems were identified  and had to be addressed, such as: an agile way of requesting help, how to improve the action  of security agents in the active and preventive action of occurrences, which profiles and  patterns of the most common emergencies, how these situations could be avoided, and what  type of solution could address the most latent problems In a fast and safe way.

The Stoytelling was one of the fundamental tools in this search, Where we allowed pants the  shoes of our stakeholder, and understand the minutiae of the main occurrences and their main  characteristics. With this it was possible to identify personas and their journeys, and the main  issues to be addressed.

Application

To work Initial was FOcado in Ethnography, so that all possible profiles are mapped and the  personas are defined. Once this was done, deeper research – quantitative and qualitative –  was of paramount importance for us to go deeper in understanding stakeholders, the issues to  be resolved, and the Job-to-be-done.

Once the stakeholders have been mapped and definition of personas, their stories could be  mapped through the creation of a journey. This journey allowed us to identify which were the  main points of pain, and how they could be relieved, improved or fought.

For each point of pain and issues to be resolved identified through the process of Storytelling,  it was possible to identify several solutions that would be discussed later. Valuable Insights  have been identified thanks to this process.

Insight and Approach

From the Storytelling, the main insights obtained were the diversity of personas found, but  also the common pains to be addressed. One of the main problems identified was intrinsic  vulnerability of the female public in a common emergency situation, as an inconvenient  approach. Another question was the unworthiness to request a support that does not require  a security action – such as police for example.

From there, through new insights so that these pains were relieved or eliminated, a new  journey was conceived and confronted with a group of participants involved in the first

researches and questioned about the feasibility and efficacy of the solutions Proposals. And in  this process, it was possible to validate the possible solutions found, and the idealization of  other new solutions.

At this time, it was possible to idealize a solution that converged in the solution or mitigation  of the main problems and pains encountered and starting for a new process Prototyping,  which would allow us to further test the solutions found.


Example Reflection – Storytelling Challenge & Selection I 'm a MBA student who is bluiding a Startup project to develop a solution that addresses the safety problem of women in Brazil . The biggest concern was not only to understand the main security problems faced by these womans , but also to understand the background of their stories , the main pains in this context , and their particularities . The abuse of women is a latent problem in Brazil , where a number of problems were identified and had to be addressed , such as : an agile way of requesting help , how to improve the action of security agents in the active and preventive action of occurrences , which profiles and patterns of the most common emergencies , how these situations could be avoided , and what type of solution could address the most latent problems In a fast and safe way . The Stoytelling was one of the fundamental tools in this search , Where we allowed pants the shoes of our stakeholder , and understand the minutiae of the main occurrences and their main characteristics . With this it was possible to identify personas and their journeys , and the main issues to be addressed . Application To work Initial was FOcado in Ethnography , so that all possible profiles are mapped and the personas are defined . Once this was done , deeper research – quantitative and qualitative – was of paramount importance for us to go deeper in understanding stakeholders , the issues to be resolved , and the Job - to - be - done . Once the stakeholders have been mapped and definition of personas , their stories could be mapped through the creation of a journey . This journey allowed us to identify which were the main points of pain , and how they could be relieved , improved or fought . For each point of pain and issues to be resolved identified through the process of Storytelling , it was possible to identify several solutions that would be discussed later . Valuable Insights have been identified thanks to this process . Insight and Approach From the Storytelling , the main insights obtained were the diversity of personas found , but also the common pains to be addressed . One of the main problems identified was intrinsic vulnerability of the female public in a common emergency situation , as an inconvenient approach . Another question was the unworthiness to request a support that does not require a security action – such as police for example . From there , through new insights so that these pains were relieved or eliminated , a new journey was conceived and confronted with a group of participants involved in the first researches and questioned about the feasibility and efficacy of the solutions Proposals . And in this process , it was possible to validate the possible solutions found , and the idealization of other new solutions . At this time , it was possible to idealize a solution that converged in the solution or mitigation of the main problems and pains encountered and starting for a new process Prototyping , which would allow us to further test the solutions found .