Reflection - Visualization Tool

Challenge

Just like mentioned by Kumar, this challenge is not based on necessarily creating a new

product but in developping an idea to improve the reach of a current product. Today’s society’s meals  are basically based on the diet of products offered by a few companies of the food industry. Concerning

to vegetables the greater part of products found in marketplaces come from big companies, who  produce in really large scales. Therefore these vegetables are fully of pesticides and other chemical  substances that end up being ingested by its consumers. In the other hand there are small producers

that have more control of their production (since it’s much smaller) and have a more natural final

vegetable. Besides that, people are increasingly looking for healthier habbits and food.

In Brazil it is possible to find some organic products that come from small farmers but they are really  more expensive. So basically my challenge is based on connect both sides of the organic vegetables  chain (small producers and final customers), promoting a service that offers the society the access to

these sort of products.

Selection

The visualization tool has been selected because of its simplicity in expressing an idea in a very visual

way, getting an immediate interpretation from whoever looks at it. In other words I used this tool  because of the fact that the visualization allows a problem to be understood much more faster than  usual, turning a complex message into a simple one, as explained by Angela Myer in the 6th video

lecture of the course. Moreover it is a mean to standardize a group’s perception of something and help  people to ativate the right side of their brain, unlocking thoughts that may allow them to see things they

haven’t seen before.

Application

The application of the tool started by the question that follows : ‘’ How would be the easiest way to

express my main idea and get the comprehension even of the most lay person in the subject ? ‘’.

According to the explanation of Angela Myer and since the Visualization tool it’s not necessarily about  drawing but about visual thinking, my first thought was about creating a frame where my stakeholders  would feel  immerged in the thematic of the problem. For that I decided to take an image of a tissue  that corresponds to the subject and use it as a background on a frame fulled with information. This

information would be expressed in the form of  a mix of photos and symbols.

In terms of the problem itself, the frame that express the current reality in Brazil would be divided in

two parts showing the differences between the traditional Agrochemical Industries and the Local  Farmers. At the bottom of the frame we would have the representation of the traditional way of  production in the current scenario, where the big picture shows the responsable for this way of

production and the little circles represent images either from the chemicals or warning messages that  makes refernce to a toxic, and so negative way of consumption. In the other hand the top of the frame  would try to indicate some of the benefits of accepting the challenge on a future scenario, through the

possibility of having a healthier life and helping local small farmers at the same time. The society,

showein the right side of the frame and in between both scenarios, would be represented this way to

show the viewer the idea of a transition.

The idea of the frame would be useful as well as to the local farmers owners (as producers) as to people

from society (as consumers). This fact is explained because the farmers would see that there is a  possibility of getting a higher amount of the market, selling their products to more people and

increasing their revenues. Nonetheless the customers would see a possibility of having a healthier life

through healthier meals, for an price more affordable than before.

Insight & Approach

Besides all of the new knowledge I’ve got from thaking the course, I think this exercise got me the feel  that something can be invented and reinvented many times, as long as you constantly find a way to see

the problem differently. Representing the project in diverse forms, presenting it and asking other

people’s opinion about what fits and what does not fit, get to the customers to evaluate the acceptance  of a product are really powerful means to conduct the development of a new idea. Talking specifically  about the chosen tool, I might say that it helpened me to see parts of the problem that weren’t clear  before. At the same time it made me see that it is useless to show the details of a given situation if

someone can’t understand the whole figure first.

As an engineer student, I am used to learn how to calculate the rentability of a project, the costs of a

product and other quantitative analysis that may a lot of times not be appropriate or even useful

without a qualitative evaluation through design thinking. This exercise showed me that the success of an

idea depends not only on the analytical data evaluation, or even on the investments made for a given  project, but mostly on a whole comprehension of the idea by customers, providers and stakeholders.


Reflection - Visualization Tool Challenge Just like mentioned by Kumar , this challenge is not based on necessarily creating a new product but in developping an idea to improve the reach of a current product . Today ’s society ’s meals are basically based on the diet of products offered by a few companies of the food industry . Concerning to vegetables the greater part of products found in marketplaces come from big companies , who produce in really large scales . Therefore these vegetables are fully of pesticides and other chemical substances that end up being ingested by its consumers . In the other hand there are small producers that have more control of their production ( since it ’s much smaller ) and have a more natural final vegetable . Besides that , people are increasingly looking for healthier habbits and food . In Brazil it is possible to find some organic products that come from small farmers but they are really more expensive . So basically my challenge is based on connect both sides of the organic vegetables chain ( small producers and final customers ) , promoting a service that offers the society the access to these sort of products . Selection The visualization tool has been selected because of its simplicity in expressing an idea in a very visual way , getting an immediate interpretation from whoever looks at it . In other words I used this tool because of the fact that the visualization allows a problem to be understood much more faster than usual , turning a complex message into a simple one , as explained by Angela Myer in the 6th video lecture of the course . Moreover it is a mean to standardize a group ’s perception of something and help people to ativate the right side of their brain , unlocking thoughts that may allow them to see things they have n’t seen before . Application The application of the tool started by the question that follows : ‘ ’ How would be the easiest way to express my main idea and get the comprehension even of the most lay person in the subject ? ‘ ’ . According to the explanation of Angela Myer and since the Visualization tool it ’s not necessarily about drawing but about visual thinking , my first thought was about creating a frame where my stakeholders would feel immerged in the thematic of the problem . For that I decided to take an image of a tissue that corresponds to the subject and use it as a background on a frame fulled with information . This information would be expressed in the form of a mix of photos and symbols . In terms of the problem itself , the frame that express the current reality in Brazil would be divided in two parts showing the differences between the traditional Agrochemical Industries and the Local Farmers . At the bottom of the frame we would have the representation of the traditional way of production in the current scenario , where the big picture shows the responsable for this way of production and the little circles represent images either from the chemicals or warning messages that makes refernce to a toxic , and so negative way of consumption . In the other hand the top of the frame would try to indicate some of the benefits of accepting the challenge on a future scenario , through the possibility of having a healthier life and helping local small farmers at the same time . The society , showein the right side of the frame and in between both scenarios , would be represented this way to show the viewer the idea of a transition . The idea of the frame would be useful as well as to the local farmers owners ( as producers ) as to people from society ( as consumers ) . This fact is explained because the farmers would see that there is a possibility of getting a higher amount of the market , selling their products to more people and increasing their revenues . Nonetheless the customers would see a possibility of having a healthier life through healthier meals , for an price more affordable than before . Insight & Approach Besides all of the new knowledge I ’ve got from thaking the course , I think this exercise got me the feel that something can be invented and reinvented many times , as long as you constantly find a way to see the problem differently . Representing the project in diverse forms , presenting it and asking other people ’s opinion about what fits and what does not fit , get to the customers to evaluate the acceptance of a product are really powerful means to conduct the development of a new idea . Talking specifically about the chosen tool , I might say that it helpened me to see parts of the problem that were n’t clear before . At the same time it made me see that it is useless to show the details of a given situation if someone ca n’t understand the whole figure first . As an engineer student , I am used to learn how to calculate the rentability of a project , the costs of a product and other quantitative analysis that may a lot of times not be appropriate or even useful without a qualitative evaluation through design thinking . This exercise showed me that the success of an idea depends not only on the analytical data evaluation , or even on the investments made for a given project , but mostly on a whole comprehension of the idea by customers , providers and stakeholders .