Brenda Johnson

Visualization

Hello,	
  my	
  name	
  is	
  Brenda Garcia,	
  I’m	
  from	
  Costa	
  Rica,	
  so	
  I	
  wanted	
  to	
  apologize	
  for	
  the	
   mistakes	
  you	
  will	
  find	
  in	
  my	
  English.	
  	
   	
   Challenge	
  &	
  Selection	
  	
   	
   At	
  this	
  moment,	
  I’m	
  in	
  a	
  start	
  up	
  contest,	
  where	
  I	
  developed	
  a	
  food	
  product.	
  But	
  more	
   than	
  a	
  product	
  I	
  want	
  to	
  change	
  the	
  perception	
  	
  of	
  vegetables	
  in	
  our	
  country.	
  Our	
  product	
   is	
  a	
  snack	
  to-­‐go	
  that	
  consists	
  in	
  dehydrated	
  vegetables	
  with	
  delicious	
  dips.	
  The	
  snack	
  is	
   rich	
  in	
  vitamins,	
  minerals,	
  good	
  fats,	
  low	
  in	
  carb	
  and	
  bad	
  fats.	
  We	
  know	
  that	
  today	
  sociaty	
   is	
  not	
  reaching	
  the	
  quantity	
  of	
  magnesium,	
  calcium,	
  phosporum	
  and	
  others	
  micronutrients	
   that	
   are	
   necesary	
   for	
   good	
   health.	
   	
   So	
   I	
   needed	
   to	
   explain	
   to	
   my	
   team	
   	
   what	
   was	
   the	
   added	
  value	
  of	
  the	
  product	
  and	
  how	
  is	
  going	
  to	
  work	
  	
  the	
  supply	
  chain.	
  So	
  I	
  developted	
  a	
   infographic	
  explaining	
  it,	
  using	
  the	
  visualization	
  tool,	
  with	
  a	
  lot	
  of	
  colors	
  and	
  beautifull	
   graphics	
  to	
  sell	
  the	
  idea	
  to	
  my	
  team.	
   	
   	
   Application	
   	
   I	
  started	
  the	
  process	
  by	
  drawing	
  for	
  me	
  the	
  three	
  main	
  	
  concepts	
  that	
  the	
  product	
  is	
  going	
   to	
  be	
  based	
  on,	
  then	
  one	
  of	
  my	
  best	
  friends	
  that	
  	
  is	
  a	
  advertising	
  designer,	
  love	
  the	
  idea	
   and	
  she	
  helped	
  me	
  to	
  do	
  the	
  infographics	
  at	
  the	
  computer.	
  After	
  that	
  we	
  create	
  by	
  simple	
   small	
  human	
  figures	
  the	
  benefits	
  of	
  using	
  our	
  prodcut.	
  Then	
  	
  we	
  create	
  the	
  graphics	
  	
  to	
   explain	
   how	
   was	
   going	
   to	
   work	
   the	
   supply	
   chain,	
   since	
   the	
   begining,	
   buying	
   	
   the	
   vegetables	
  to	
  the	
  farmers,	
  to	
  all	
  the	
  productive	
  proceses	
  	
  and	
  then	
  the	
  final	
  product.	
  	
  	
   	
   So	
  by	
  the	
  time	
  we	
  finished	
  the	
  infographics	
  I	
  present	
  all	
  the	
  work	
  we	
  did	
  to	
  my	
  team.	
  I	
   started	
  by	
  explaing	
  the	
  “why”	
  of	
  the	
  project,	
  trying	
  to	
  reach	
  their	
  feelings	
  and	
  passion	
   about	
  the	
  project,	
  so	
  I	
  showed	
  them	
  the	
  infografpic	
  about	
  the	
  	
  main	
  values	
  of	
  the	
  product	
   and	
  what	
  we	
  are	
  going	
  to	
  try	
  to	
  change	
  in	
  our	
  society	
  feeding	
  behavior.	
  Then	
  I	
  explained	
   the	
  “How”	
  we	
  are	
  going	
  to	
  do	
  it,	
  so	
  I	
  showed	
  them	
  the	
  supply	
  chain,	
  how	
  we	
  are	
  going	
  to	
   buy	
  all	
  the	
  ingredients,	
  make	
  the	
  product	
  and	
  then	
  sell	
  it.	
  And	
  at	
  the	
  end	
  I	
  explained	
  the	
   “what”	
  so	
  I	
  showed	
  them	
  the	
  infographic	
  about	
  the	
  benefits	
  of	
  the	
  product	
  and	
  the	
  design

of	
  the	
  product.	
  Beside	
  	
  that	
  I	
  	
  asked	
  them	
  	
  to	
  write	
  all	
  the	
  feedback	
  they	
  have	
  in	
  every	
  of	
   the	
  infographics.	
  	
  So	
  they	
  can	
  order	
  their	
  ideas.	
   	
   	
   Insight	
  &	
  Approach	
  	
   	
   At	
  the	
  end	
  of	
  my	
  presentation	
  they	
  understood	
  very	
  well	
  the	
  	
  core	
  idea	
  of	
  the	
  prodct	
  since	
   the	
  “why”	
  we	
  want	
  to	
  do	
  it,	
  the	
  main	
  reason	
  not	
  just	
  the	
  “what”	
  we	
  want	
  to	
  do.	
  I	
  received	
   amazing	
  feedback	
  from	
  them,	
  since	
  how	
  we	
  can	
  improve	
  the	
  idea,	
  to	
  how	
  we	
  can	
  be	
  more	
   efficient	
   in	
   the	
   supply	
   chain.	
   They	
   loved	
   so	
   much	
   the	
   idea	
   of	
   visualization	
   that	
   we	
   are	
   improving	
   the	
   graphics	
   and	
   we	
   are	
   going	
   to	
   give	
   our	
   elevator	
   speech	
   base	
   on	
   the	
   infographics	
  that	
  my	
  friend	
  and	
  I	
  did,	
  to	
  show	
  the	
  judges	
  what	
  is	
  our	
  project	
  about.	
  What	
   I’m	
  going	
  to	
  improve	
  	
  to	
  the	
  presentation	
  to	
  the	
  judges	
  is	
  be	
  more	
  specific	
  and	
  	
  resume	
   the	
  core	
  ideas.	
  	
   	
   Here	
  are	
  some	
  of	
  the	
  infographics:


Brenda Johnson Visualization Hello , my name is Brenda Garcia , I ’m from Costa Rica , so I wanted to apologize for the mistakes you will find in my English . Challenge & Selection At this moment , I ’m in a start up contest , where I developed a food product . But more than a product I want to change the perception of vegetables in our country . Our product is a snack to-­‐go that consists in dehydrated vegetables with delicious dips . The snack is rich in vitamins , minerals , good fats , low in carb and bad fats . We know that today sociaty is not reaching the quantity of magnesium , calcium , phosporum and others micronutrients that are necesary for good health . So I needed to explain to my team what was the added value of the product and how is going to work the supply chain . So I developted a infographic explaining it , using the visualization tool , with a lot of colors and beautifull graphics to sell the idea to my team . Application I started the process by drawing for me the three main concepts that the product is going to be based on , then one of my best friends that is a advertising designer , love the idea and she helped me to do the infographics at the computer . After that we create by simple small human figures the benefits of using our prodcut . Then we create the graphics to explain how was going to work the supply chain , since the begining , buying the vegetables to the farmers , to all the productive proceses and then the final product . So by the time we finished the infographics I present all the work we did to my team . I started by explaing the “ why ” of the project , trying to reach their feelings and passion about the project , so I showed them the infografpic about the main values of the product and what we are going to try to change in our society feeding behavior . Then I explained the “ How ” we are going to do it , so I showed them the supply chain , how we are going to buy all the ingredients , make the product and then sell it . And at the end I explained the “ what ” so I showed them the infographic about the benefits of the product and the design of the product . Beside that I asked them to write all the feedback they have in every of the infographics . So they can order their ideas . Insight & Approach At the end of my presentation they understood very well the core idea of the prodct since the “ why ” we want to do it , the main reason not just the “ what ” we want to do . I received amazing feedback from them , since how we can improve the idea , to how we can be more efficient in the supply chain . They loved so much the idea of visualization that we are improving the graphics and we are going to give our elevator speech base on the infographics that my friend and I did , to show the judges what is our project about . What I ’m going to improve to the presentation to the judges is be more specific and resume the core ideas . Here are some of the infographics :