Reflection - Visualization     Challenge & Selection   Visualization is one of the most effective tool I often use. My work is related to the organization of  various events, including conferences for dealers, corporate clients and internal events for employees.   The preparation and implementation of such events requires thinking through every detail, from visual  materials to traffic movement and the client’s comfort in the conference hall. My team is constantly  challenged to improve the quality of implemented events and increase interest in them from the target  audience.  The challenge is to develop a project where the conference visitor will receive not only an improved user  experience, the visitor should get what he dreamed of, but never got before. The experience gained  should have a significant impact on the visitor, his understanding of usual and comforming things.  Through this experience, we create a unique perception of our services for clients and business  approach for partners. And they stay with us for a long time.  It requires an «out of the box» approach, applying it we could reveal the hidden expectations of our  customers and partners and find ways to fulfill them. Visual thinking is the most relevant tool for the  task at hand. We applied the technique of graphically visualizing the customer journey of our visitor  when attending the conference, starting from the point when he receives awareness about the event,  ending with receiving a coat in the wardrobe at the exit of the building.    Application   We started by forming a complete and detailed route that a consumer goes through at the conference  and draw it on a huge sheet of paper on the wall. Next, I handed out stickers to each member of the  team, so they had to write what they themselves expected or would like to receive, to think, to wonder  at each stage. The most daring proposals were accepted. Next, we attached all the created stickers to  the wall to the corresponding points of the visitor's route. As each sticker personified a unique  experience, for us as well, further it was necessary to determine which options are relevant to the goal  and values of the company, while possible and available for implementation, and which are not. In  groups, we worked through all the proposed ideas and marked up those we are taking for further  development. The rest ones went to a special waiting shelf that we had set up on another wall of the  conference room in order to return to it during discussing other projects.   Then it was necessary to connect each idea on the sticker with a possible scenario for its  implementation. The team members attached stickers of a different color with proposals for  implementation to each stickers. Next, we established a connection between different scenarios,  divided them into service groups and formed several categories. Categories were included in the general  table for further more precise and detailed study in the divisions.    Insight & Approach   The use of this tool made possible not only looking at the provided service through the eyes of the  consumer, but also visualizing its entire path when receiving this service. We received completely new  data, which allowed us to look at the challenge more broadly and to learn more about customers.  Visualization gives a more complete understanding of the processes, their relationship with each other,  their sequence and depth. In addition, using the visualization tool, we were able to consider all possible  and impossible scenarios without missing anything. Structuring and detailing the data made it possible  to apply a systematic approach to working out the goal. At the same time, we have deepened customer  focus approach.   In the development of the following activities, we will definitely use this tool, march and assimilate it. It  has shown its effectiveness and relevance to the task at hand. Moreover, this approach can be  integrated into the design thinking process of other activities.


Reflection - Visualization Challenge & Selection Visualization is one of the most effective tool I often use . My work is related to the organization of various events , including conferences for dealers , corporate clients and internal events for employees . The preparation and implementation of such events requires thinking through every detail , from visual materials to traffic movement and the client ’s comfort in the conference hall . My team is constantly challenged to improve the quality of implemented events and increase interest in them from the target audience . The challenge is to develop a project where the conference visitor will receive not only an improved user experience , the visitor should get what he dreamed of , but never got before . The experience gained should have a significant impact on the visitor , his understanding of usual and comforming things . Through this experience , we create a unique perception of our services for clients and business approach for partners . And they stay with us for a long time . It requires an « out of the box » approach , applying it we could reveal the hidden expectations of our customers and partners and find ways to fulfill them . Visual thinking is the most relevant tool for the task at hand . We applied the technique of graphically visualizing the customer journey of our visitor when attending the conference , starting from the point when he receives awareness about the event , ending with receiving a coat in the wardrobe at the exit of the building . Application We started by forming a complete and detailed route that a consumer goes through at the conference and draw it on a huge sheet of paper on the wall . Next , I handed out stickers to each member of the team , so they had to write what they themselves expected or would like to receive , to think , to wonder at each stage . The most daring proposals were accepted . Next , we attached all the created stickers to the wall to the corresponding points of the visitor 's route . As each sticker personified a unique experience , for us as well , further it was necessary to determine which options are relevant to the goal and values of the company , while possible and available for implementation , and which are not . In groups , we worked through all the proposed ideas and marked up those we are taking for further development . The rest ones went to a special waiting shelf that we had set up on another wall of the conference room in order to return to it during discussing other projects . Then it was necessary to connect each idea on the sticker with a possible scenario for its implementation . The team members attached stickers of a different color with proposals for implementation to each stickers . Next , we established a connection between different scenarios , divided them into service groups and formed several categories . Categories were included in the general table for further more precise and detailed study in the divisions . Insight & Approach The use of this tool made possible not only looking at the provided service through the eyes of the consumer , but also visualizing its entire path when receiving this service . We received completely new data , which allowed us to look at the challenge more broadly and to learn more about customers . Visualization gives a more complete understanding of the processes , their relationship with each other , their sequence and depth . In addition , using the visualization tool , we were able to consider all possible and impossible scenarios without missing anything . Structuring and detailing the data made it possible to apply a systematic approach to working out the goal . At the same time , we have deepened customer focus approach . In the development of the following activities , we will definitely use this tool , march and assimilate it . It has shown its effectiveness and relevance to the task at hand . Moreover , this approach can be integrated into the design thinking process of other activities .