DTI

1.Challenge: To know the customer experience while buying shoes from SporiTOnKe.

2. Selection: Tool I am planning to use is Visualization. I have preferred to choose this tool  to know the customer journey who wants to buy a sport shoes from SporiTOnKe. According to  me Visualization tool is one of the tools which helps to bring more innovative ideas and  insight to understand the situation. Visualization tool provides better understanding as it  explains the situation in the form of images to which people can connect easily as it allows us  to think in a nonverbal way.  Visualization tool allows to access the parts of people brain,  which helps to get creative ideas.  Visualization tool uses the basic elements of  imagining people, spaces, situations and actions or movements.   It is very easy to create a simple diagram, and   most anyone can draw a stick figure, an arrow, a circle, a square and can contribute a  creative idea with this.     3. Application: I have applied this tool by making the storyboard of the customer journey  where it shows the touch point of the customer and the process, he is following to buy the  shoes form SporiTOnKe. And this Visualization tool is very effective as it expresses and able to  tell the story of customer in more interesting way.     4. Insight: The insight I gained from applying the Visualization tool to my challenge is that  Visualization tool expresses the emotions and people can easily connect to the pictures  rather than content. Contents are boring sometimes, but pictures are always more attractive  to people.     5. Approach: For customer Journey map Visualization tool is more effective but other DTI  tools are also equally effective just we need to know which one we should use based on the  challenge. For this challenge I will go with Visualization tool because it’s about the customer  journey and Visualization tool can show it in more effective way.


DTI 1.Challenge : To know the customer experience while buying shoes from SporiTOnKe . 2 . Selection : Tool I am planning to use is Visualization . I have preferred to choose this tool to know the customer journey who wants to buy a sport shoes from SporiTOnKe . According to me Visualization tool is one of the tools which helps to bring more innovative ideas and insight to understand the situation . Visualization tool provides better understanding as it explains the situation in the form of images to which people can connect easily as it allows us to think in a nonverbal way . Visualization tool allows to access the parts of people brain , which helps to get creative ideas . Visualization tool uses the basic elements of imagining people , spaces , situations and actions or movements . It is very easy to create a simple diagram , and most anyone can draw a stick figure , an arrow , a circle , a square and can contribute a creative idea with this . 3 . Application : I have applied this tool by making the storyboard of the customer journey where it shows the touch point of the customer and the process , he is following to buy the shoes form SporiTOnKe . And this Visualization tool is very effective as it expresses and able to tell the story of customer in more interesting way . 4 . Insight : The insight I gained from applying the Visualization tool to my challenge is that Visualization tool expresses the emotions and people can easily connect to the pictures rather than content . Contents are boring sometimes , but pictures are always more attractive to people . 5 . Approach : For customer Journey map Visualization tool is more effective but other DTI tools are also equally effective just we need to know which one we should use based on the challenge . For this challenge I will go with Visualization tool because it ’s about the customer journey and Visualization tool can show it in more effective way .