STORYTELLING

Storytelling is one of the essential tool in the design thinking process. We explored the nature of the  design thinking process and how it aims to understand problems from the user perspective to  address them with the human-centred design.

How we can sell or answer the questions when customers ask about a  product? We usually start to tell about our experience in the form of a story. We describe the events  we went through and the lessons that we faced at each stage. There is nothing more than hearing  about the product from the experience that one who has went through. This process helps us to  understand the underlying problems faced by the customers while using a product and from this  practise we could further improve our selling. Hence the storytelling process ensures the user  evolvement in every stage to build a user-centred solution. So it is used throughout the process, yet  there is a different usage goal in each phase.

It aims to see the problem in a wide angle to build an accurate  understanding of the main issue that needs to be solved. This helps the designing team to engage  with the user to define the problem using a qualitative data from the users. Then the data can be  collected and analysed to build a generalised idea about the problem. One of the advantages of  using the storytelling tool is that it helps to create empathy with the problem as the consumers tell  their stories from their own perspective describing their pain points in the process. It helps to build a  personal empathy map about the consumers feeling and experience. The storytelling can be used in  the design process to build a two way communication with the customer to validate the efficiency of  the solution. It also plays an critical role as the users can use the solution and provide feedback to  the design team. The team will be able to observe how the consumers use the solution and build a  realistic understanding of the suggested solutions.


STORYTELLING Storytelling is one of the essential tool in the design thinking process . We explored the nature of the design thinking process and how it aims to understand problems from the user perspective to address them with the human - centred design . How we can sell or answer the questions when customers ask about a product ? We usually start to tell about our experience in the form of a story . We describe the events we went through and the lessons that we faced at each stage . There is nothing more than hearing about the product from the experience that one who has went through . This process helps us to understand the underlying problems faced by the customers while using a product and from this practise we could further improve our selling . Hence the storytelling process ensures the user evolvement in every stage to build a user - centred solution . So it is used throughout the process , yet there is a different usage goal in each phase . It aims to see the problem in a wide angle to build an accurate understanding of the main issue that needs to be solved . This helps the designing team to engage with the user to define the problem using a qualitative data from the users . Then the data can be collected and analysed to build a generalised idea about the problem . One of the advantages of using the storytelling tool is that it helps to create empathy with the problem as the consumers tell their stories from their own perspective describing their pain points in the process . It helps to build a personal empathy map about the consumers feeling and experience . The storytelling can be used in the design process to build a two way communication with the customer to validate the efficiency of the solution . It also plays an critical role as the users can use the solution and provide feedback to the design team . The team will be able to observe how the consumers use the solution and build a realistic understanding of the suggested solutions .