Challenge & Selection:

I used the technique of mindmapping to work out a strategy for an existing business to increase  customer base, improve brand image and increase revenue. I chose the technique and applied it to  collaborate with the team, bring diverse opinions from multiple information sources on the table put  them on a board and map the relevant ones to create a structure for action. This helped us identify  various aspects to the problem and thus giving us diverse perspectives to approach to working on  napkin pitches.

Application:

We chose the technique and applied it to collaborate with the team, bring diverse opinions from  multiple information sources on the table put them on a board and map the relevant ones to create  a structure for action. This helped us identify various aspects to the problem and thus giving us  diverse perspectives to approach to working on napkin pitches.

In the first step we surveyed various users and non-users to bring their opinions to the fore. We  made them think deep and subjectively answer questions. Using insights we identified the gaps in  current service and due to current situation. We then pooled our perspective of the issue and tried  to map them to each other. This helped us come up quickly with a number of napkin pitches.

Insights and Approach:

The insights were tremendous. We were able to come up with a pitch which successfully supported  the businesses current features to a new service which ultimately mapped to customers current  requirements. We could also have been a more extensive in our interview and co-created with the  customers themselves.


Challenge & Selection : I used the technique of mindmapping to work out a strategy for an existing business to increase customer base , improve brand image and increase revenue . I chose the technique and applied it to collaborate with the team , bring diverse opinions from multiple information sources on the table put them on a board and map the relevant ones to create a structure for action . This helped us identify various aspects to the problem and thus giving us diverse perspectives to approach to working on napkin pitches . Application : We chose the technique and applied it to collaborate with the team , bring diverse opinions from multiple information sources on the table put them on a board and map the relevant ones to create a structure for action . This helped us identify various aspects to the problem and thus giving us diverse perspectives to approach to working on napkin pitches . In the first step we surveyed various users and non - users to bring their opinions to the fore . We made them think deep and subjectively answer questions . Using insights we identified the gaps in current service and due to current situation . We then pooled our perspective of the issue and tried to map them to each other . This helped us come up quickly with a number of napkin pitches . Insights and Approach : The insights were tremendous . We were able to come up with a pitch which successfully supported the businesses current features to a new service which ultimately mapped to customers current requirements . We could also have been a more extensive in our interview and co - created with the customers themselves .