Challenge & Selection

My challenge is to design and implement a new online offer for existing and

new customers within a given short time frame, taking into account the changed

conditions caused by the COVID 19 pandemic.

Due to the large amount of available information and at the same time many

uncertainties regarding the further course of the pandemic and the possible

effects on the economic life and the unpleasant feelings, I ﬁnally decided to use

the Mind Mapping tool after the ﬁrst sketches and storyboards had been made,

in order to lighten and order the information chaos, to be able to create design

criteria for the project and to feel better through a better overview.

I have the video as support: "Mind Mapping Tool" of week 3 of the course and

the description of the tool from the book by Susan Almeida and Daniel Stevens :

"Designing for Growth: a design thinking toolkit for managers , Chapter six:

Mind Mapping (Columbia Business School Publishing)".

Application & Insight & Approach

At ﬁrst, I stuck all the information I had on the project as a keyword on a

separate post it written on my door to get started and make my thoughts visible

in keyword form.

Then I installed different superordinate topic memories in different runs :

“THINK“, “FEELS BAD“, “FEELS NEUTRAL“, “FEELS GOOD“

and all the posts its subordinated to these categories new ones added and

others I couldn't assign glued to the edge.

Then I noticed that under the category “FEELS BAD“ there were often topics

that I couldn't inﬂuence and then I assigned all Post its to the headings

inﬂuenced by : “CUSTOMERS“, “OTHERS“, “ME“ in order to determine which

design criteria can be freely decided and which are given from outside (e.g.

legal conditions, time frame, budget, etc..). Then I subdivided each category

into “SAFE “and “UNSAFE“ to know where information is missing or needs to be

Reflection-Mind Mapping

updated, or where new insights need to be generated (e.g. through learning

launches).

At the end of the exercise I decided on 10 design criteria as a basis for the next

phase “WHAT IF“ with the help of the

questions:“WHO?“,“WHAT?“,WHEN?“,“WHERE?“,“WHY?“ , “IF ANYTHING

WOULD BE POSSIBLE, WHAT CRITERIA WOULD YOUR NEW DESIGN MEET?“

I found it very difﬁcult to choose a tool for the task at the beginning, and found

that it was helpful to allow me to try out what works best for me in the situation

and  to change the tool if it would not work for me. In the end, the Mind

Mapping tool helped me the best to work out 10 design criteria from all the

complex information, which I didn't think about at the beginning, because it felt

so chaotic and confused at ﬁrst, but in the end more and more order in the

chaos became visible.


Challenge & Selection My challenge is to design and implement a new online offer for existing and new customers within a given short time frame , taking into account the changed conditions caused by the COVID 19 pandemic . Due to the large amount of available information and at the same time many uncertainties regarding the further course of the pandemic and the possible effects on the economic life and the unpleasant feelings , I ﬁnally decided to use the Mind Mapping tool after the ﬁrst sketches and storyboards had been made , in order to lighten and order the information chaos , to be able to create design criteria for the project and to feel better through a better overview . I have the video as support : " Mind Mapping Tool " of week 3 of the course and the description of the tool from the book by Susan Almeida and Daniel Stevens : " Designing for Growth : a design thinking toolkit for managers , Chapter six : Mind Mapping ( Columbia Business School Publishing ) " . Application & Insight & Approach At ﬁrst , I stuck all the information I had on the project as a keyword on a separate post it written on my door to get started and make my thoughts visible in keyword form . Then I installed different superordinate topic memories in different runs : “ THINK “ , “ FEELS BAD “ , “ FEELS NEUTRAL “ , “ FEELS GOOD “ and all the posts its subordinated to these categories new ones added and others I could n't assign glued to the edge . Then I noticed that under the category “ FEELS BAD “ there were often topics that I could n't inﬂuence and then I assigned all Post its to the headings inﬂuenced by : “ CUSTOMERS “ , “ OTHERS “ , “ ME “ in order to determine which design criteria can be freely decided and which are given from outside ( e.g. legal conditions , time frame , budget , etc .. ) . Then I subdivided each category into “ SAFE “ and “ UNSAFE “ to know where information is missing or needs to be Reflection - Mind Mapping updated , or where new insights need to be generated ( e.g. through learning launches ) . At the end of the exercise I decided on 10 design criteria as a basis for the next phase “ WHAT IF “ with the help of the questions:“WHO?“,“WHAT?“,WHEN?“,“WHERE?“,“WHY ? “ , “ IF ANYTHING WOULD BE POSSIBLE , WHAT CRITERIA WOULD YOUR NEW DESIGN MEET ? “ I found it very difﬁcult to choose a tool for the task at the beginning , and found that it was helpful to allow me to try out what works best for me in the situation and to change the tool if it would not work for me . In the end , the Mind Mapping tool helped me the best to work out 10 design criteria from all the complex information , which I did n't think about at the beginning , because it felt so chaotic and confused at ﬁrst , but in the end more and more order in the chaos became visible .