Wall Poster Visualization to define the bigger picture

Challenge  A client asked us to help her understand the impact of different mega trends e.g. artificial  intelligence, sharing economy, etc. on her business. She is Head of Innovation at a Swiss insurance  company mainly focused on car insurances. She felt that her team has brilliant ideas but there was  no clear understanding of what they were looking at and how this all comes together. Basically,  each and everyone in her team was working on single ideas and missing the bigger picture but she  had hard times defining this.    Selection  Considering the very unstructured briefing discussions and various trends she wanted to look at,  we decided to use visualization as the main tool to help the client better see the bigger picture, the  connections and draw out all the different discussions within her team during the innovation  workshop. In addition, visualization should emphasize the focus on collecting trends, implications  and ideas first before jumping into solutions.       Application  While presenting different trends one by one and letting her team discuss their first thoughts and  implications, we had a graphic designer drawing everything on a huge wall paper. We, as  consultants, focused on moderating the workshop itself and helping the client’s team to better  understand the different trends from various angles.   At the end of this 2-days workshop, we used more than two hours to walk through the wall paper  again and summarize, add and refine what we discussed before to have a finalized outcome from  the discussions.    Insights  The client took this wall paper to hang it up at her office and told us that she is still using it to remind  her team and other stakeholders about the complexity of these topics. In addition, she used the  wall paper to prioritize and build the bigger picture to give direction for her team.     Approach  The client mentioned several times that this visualization method was an eye-opener for her team  and herself as it only became clear at that point how complex the implications are and how  desperately they were missing the bigger picture. In addition, everyone in the company is referring  to this wall paper when trying to explain difficult topics to build images in the heads of the audience.   For myself, visualization is always a great tool for companies that are losing the bigger picture while  working on their day-to-day tasks as it helps to show them how everything hangs together.


Wall Poster Visualization to define the bigger picture Challenge A client asked us to help her understand the impact of different mega trends e.g. artificial intelligence , sharing economy , etc . on her business . She is Head of Innovation at a Swiss insurance company mainly focused on car insurances . She felt that her team has brilliant ideas but there was no clear understanding of what they were looking at and how this all comes together . Basically , each and everyone in her team was working on single ideas and missing the bigger picture but she had hard times defining this . Selection Considering the very unstructured briefing discussions and various trends she wanted to look at , we decided to use visualization as the main tool to help the client better see the bigger picture , the connections and draw out all the different discussions within her team during the innovation workshop . In addition , visualization should emphasize the focus on collecting trends , implications and ideas first before jumping into solutions . Application While presenting different trends one by one and letting her team discuss their first thoughts and implications , we had a graphic designer drawing everything on a huge wall paper . We , as consultants , focused on moderating the workshop itself and helping the client ’s team to better understand the different trends from various angles . At the end of this 2 - days workshop , we used more than two hours to walk through the wall paper again and summarize , add and refine what we discussed before to have a finalized outcome from the discussions . Insights The client took this wall paper to hang it up at her office and told us that she is still using it to remind her team and other stakeholders about the complexity of these topics . In addition , she used the wall paper to prioritize and build the bigger picture to give direction for her team . Approach The client mentioned several times that this visualization method was an eye - opener for her team and herself as it only became clear at that point how complex the implications are and how desperately they were missing the bigger picture . In addition , everyone in the company is referring to this wall paper when trying to explain difficult topics to build images in the heads of the audience . For myself , visualization is always a great tool for companies that are losing the bigger picture while working on their day - to - day tasks as it helps to show them how everything hangs together .