Reflection visualization

Challenge & Selection

Visualization is an important tool to understand the real problem and start to

analyses the situation. I select this tool because it is the first step to get a great

result, you must visualize, understand and, if it’s possible, live the situation to can

truly know the impacts and the individuals’ pain.

During this challenge, people can understand better each other and different

person with different points of view can converge to the same reality. When you

can get this experience, you’ll be able to see the real problem. This tool will unlock

a part of your brain and you’ll be able to expand your horizon, your knowledge of

the world.

My challenge to solve with this tool is to understand why my product doesn’t sell

very well in the supermarket.

Application

I work in a food company and to apply the visualization tool and I accepted the

challenge of go to the supermarket and talk, observes and analysis the consumer.

This approach allows understand what is important to consumers, what they’re

looking for in foods.

You can also understand their needs, difficulties and preferences between other

brands products. This attitude offered a strength contact with consumers and

allows you to solve some doubt about your products and consumers can learn

about their food habits.

Insights

The insights of this approach were that communication with consumers must be

clearer and give them knowledge about what they are buying. For employees in

the company, mainly innovation and R&D area, is very clear what the product

offers, but we shouldn’t forget that the consumers don’t have the same knowledge

of us. We have to consider that consumers don’t have knowledge and,

sometimes, curious to search about some ingredients, but even in this situation,

they have to be able to objective understand about what they are eating or buying.

So, the opportunity to use visualization tool gives some important insights that we

have to consider when we are developing a new product. We have to look to the

product like an unknown kind of product and see if the information that we give in

the packaging and advertising is enough to understand what we want to pass.

Approach

Next time, to improve the results of visualization tool, it’ll be a great idea

accompany the consumers when they are consuming the product. In this part of

the experience probably we have different challenges and results to observe and

get some extra information.

If this is the first time that consumer bought the product, I can observe how is the

experience since open the packaging, if it’s easy, practical and convenient… until

eat the product, is it a good experience for him/her? Talking about flavor, texture,

is it tasty enough to make the consumer want to buy another one?

If this isn’t the first time that he or she bought the product, it’s a great opportunity

to understand loyal consumers and what they value in our product... if they have

some constructive feedback to improve, which time and in what circumstance

they want to eat that product?

So, visualization tool makes you live the experience of the other side to

understand what is the problem and gives you knowledge about how solve it,

because you felt the problem was yours.


Reflection visualization Challenge & Selection Visualization is an important tool to understand the real problem and start to analyses the situation . I select this tool because it is the first step to get a great result , you must visualize , understand and , if it ’s possible , live the situation to can truly know the impacts and the individuals ’ pain . During this challenge , people can understand better each other and different person with different points of view can converge to the same reality . When you can get this experience , you ’ll be able to see the real problem . This tool will unlock a part of your brain and you ’ll be able to expand your horizon , your knowledge of the world . My challenge to solve with this tool is to understand why my product does n’t sell very well in the supermarket . Application I work in a food company and to apply the visualization tool and I accepted the challenge of go to the supermarket and talk , observes and analysis the consumer . This approach allows understand what is important to consumers , what they ’re looking for in foods . You can also understand their needs , difficulties and preferences between other brands products . This attitude offered a strength contact with consumers and allows you to solve some doubt about your products and consumers can learn about their food habits . Insights The insights of this approach were that communication with consumers must be clearer and give them knowledge about what they are buying . For employees in the company , mainly innovation and R&D area , is very clear what the product offers , but we should n’t forget that the consumers do n’t have the same knowledge of us . We have to consider that consumers do n’t have knowledge and , sometimes , curious to search about some ingredients , but even in this situation , they have to be able to objective understand about what they are eating or buying . So , the opportunity to use visualization tool gives some important insights that we have to consider when we are developing a new product . We have to look to the product like an unknown kind of product and see if the information that we give in the packaging and advertising is enough to understand what we want to pass . Approach Next time , to improve the results of visualization tool , it ’ll be a great idea accompany the consumers when they are consuming the product . In this part of the experience probably we have different challenges and results to observe and get some extra information . If this is the first time that consumer bought the product , I can observe how is the experience since open the packaging , if it ’s easy , practical and convenient … until eat the product , is it a good experience for him / her ? Talking about flavor , texture , is it tasty enough to make the consumer want to buy another one ? If this is n’t the first time that he or she bought the product , it ’s a great opportunity to understand loyal consumers and what they value in our product ... if they have some constructive feedback to improve , which time and in what circumstance they want to eat that product ? So , visualization tool makes you live the experience of the other side to understand what is the problem and gives you knowledge about how solve it , because you felt the problem was yours .