Tool: Storytelling     Challenge & Selection Storytelling is a powerful tool that is applicable in a  lot of situation of my daily life. As a marketers of a pharma company, I  always faced the challenges of how to attract more customers. Besides, I  also faced challenges of how to ensure the phenomena of decreasing  brand loyalty towards our products being happened as there are variety of  choices for customers to choose in the markets nowadays. I choose to  apply storytelling as it is able to get insight into users, build empathy and  reach them emotionally. I create personas to represent target users and  add conflict to stories that reflect their user journeys and problems. One of  the reason is through crafting stories, we can better understand what  users want from a solution. In user experience (UX) design, if designers use  storytelling throughout the design process to ensure that all work focuses  on the users’ needs and the value that company want to give those users.  After completing design research to understand your users’ needs and  desires, you use your insights to tell a story that makes it easy for everyone  involved in the project to empathize with the users.     Application Storytelling indirectly involves emotional branding. The  purpose of emotional branding is to establish a connection between  consumers and products by stimulating consumer emotions. Human  needs such as love, health and emotional security are based on emotions  in the subconscious, as the basis of emotional brands, and allow marketers  to create self-fulfilling prophecies in consumer demand. People want to  meet demand, and advertisers need to implement these needs in a  permanent cycle. This types of storytelling enables new customers more  willingness to embark their journey on our products as the review is real  and high credibility.     Insight By applying the learning tool, we designed and tested our  solutions. Through the learning process we got to improve our product’s  function and design to meet user’s expectation. It is through this process  we realized that the customers were more attract to the review from other  patients. Our marketing department used the results of this process to re- strategize our marketing campaign. Moving forward our business will  focus on human centered design to improve our product and services.    Approach Through applying the storytelling tools, another tools like  visualization and mind-mapping directly applied. In order to perform a  more perfect results, learning launch is another tool that I would be  considered in the next steps. One of the reason is learning launch is also an  important tool for our business. We need as a team to review the insight  gained from our first two launches and incorporate this insight into future  launch designs as this is the most effective and ideal way of approaching  and implementing solutions.


Tool : Storytelling Challenge & Selection Storytelling is a powerful tool that is applicable in a lot of situation of my daily life . As a marketers of a pharma company , I always faced the challenges of how to attract more customers . Besides , I also faced challenges of how to ensure the phenomena of decreasing brand loyalty towards our products being happened as there are variety of choices for customers to choose in the markets nowadays . I choose to apply storytelling as it is able to get insight into users , build empathy and reach them emotionally . I create personas to represent target users and add conflict to stories that reflect their user journeys and problems . One of the reason is through crafting stories , we can better understand what users want from a solution . In user experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all work focuses on the users ’ needs and the value that company want to give those users . After completing design research to understand your users ’ needs and desires , you use your insights to tell a story that makes it easy for everyone involved in the project to empathize with the users . Application Storytelling indirectly involves emotional branding . The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions . Human needs such as love , health and emotional security are based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to implement these needs in a permanent cycle . This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our product ’s function and design to meet user ’s expectation . It is through this process we realized that the customers were more attract to the review from other patients . Our marketing department used the results of this process to re- strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . Approach Through applying the storytelling tools , another tools like visualization and mind - mapping directly applied . In order to perform a more perfect results , learning launch is another tool that I would be considered in the next steps . One of the reason is learning launch is also an important tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions .