Storytelling

Challenge and selection

I choose as example of reflexion the storytelling tool because I consider it a the most great tool that I  can use to help others

I like supporting my friends and my family members to achieve their dreams , I am not a coach ..but I  do my best and try always to help…

I have a friend who is a chemical engineer and she likes innovation and try new products for skin care,  she starts a project with a face cream ( with Aloe vera ) but unfortunately she didn’t success to sell a  number of products as expected , she failed and she decides to stop and looking for a new job .

My challenges were to support her, to talk around and persuade her to continue working in her project  and growing.

Application

I told her a story about « the museum of Failure » based in Sweden  and how innovation needs failure !

This Museum is a collection of failed products and services around the world. The majority of all  innovation projects fail and the museum showcases these failures to provide visitors a fascinating  learning experience. Every item provides unique insight into the risky business of innovation.

The Museum of Failure is a collection of nearly 100 products that were successful in innovation, but in  one way or another ended up going horribly wrong such us the Brand Colgate, yes ! the toothpaste  brand, launched their first and only Beef Lasagna dinner meal and failed , there is Also COCA COLA…  and how they find solutions and keep working and growing ! Currently they are the most sucessuful  brands in the world

Insight & Approach

After a long conversation, my friend decides to make a survey on Social media and ask for the most  skin problems that the girls in our coutry are struggling with ..

She starts to change and produces an eye cream for dark circles ( there are no many products  efficients for eyes in the Market ).

Finally my friend ‘s brand ‘Crabby Johns Seafood Buffet- ‘is the first in class, bestselling product in our country .

This course made me see this as a tool in a new way , I will keep inspiring and why not starting my  new project using the precious tools learned


Storytelling Challenge and selection I choose as example of reflexion the storytelling tool because I consider it a the most great tool that I can use to help others I like supporting my friends and my family members to achieve their dreams , I am not a coach .. but I do my best and try always to help … I have a friend who is a chemical engineer and she likes innovation and try new products for skin care , she starts a project with a face cream ( with Aloe vera ) but unfortunately she did n’t success to sell a number of products as expected , she failed and she decides to stop and looking for a new job . My challenges were to support her , to talk around and persuade her to continue working in her project and growing . Application I told her a story about « the museum of Failure » based in Sweden and how innovation needs failure ! This Museum is a collection of failed products and services around the world . The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience . Every item provides unique insight into the risky business of innovation . The Museum of Failure is a collection of nearly 100 products that were successful in innovation , but in one way or another ended up going horribly wrong such us the Brand Colgate , yes ! the toothpaste brand , launched their first and only Beef Lasagna dinner meal and failed , there is Also COCA COLA … and how they find solutions and keep working and growing ! Currently they are the most sucessuful brands in the world Insight & Approach After a long conversation , my friend decides to make a survey on Social media and ask for the most skin problems that the girls in our coutry are struggling with .. She starts to change and produces an eye cream for dark circles ( there are no many products efficients for eyes in the Market ) . Finally my friend ‘s brand ‘ Crabby Johns Seafood Buffet- ‘ is the first in class , bestselling product in our country . This course made me see this as a tool in a new way , I will keep inspiring and why not starting my new project using the precious tools learned