Design thinking for innovation

Tool that applied: Storytelling

Challenge and Selection

Storytelling is an interesting tool that we can apply in every day of our lives. As a publicist of a  perfume company I always face the challenges of how to attract more custumes and make them  love our new products. I can mention that I always work in ensuring a new portafolio of products  for our customers to satify theis need and presenting new perfect scents.I chose to apply  storytelling because it is able to give and get insights into customers, build emphaty emotionally.  I usually create characters to represent the customers. It is important to mention that I add  conflicts to the stories to reflect user’s problems. One of the reasons why I use storytelling is this  can help to understand what users really want as a solution. Interesting stories, in most cases  get the user´s attention. According to User Experience Desing, designers use storytelling to  design processes to ensure that work is about user’s needs. Also, companies can communicate  the value they want to offer to users. After understanding user’s needs and desire, we can use  insights to tell stories about who are our users, what they want and how we can satisfy their  needs. This story makes the Project to emphatize with users and ensures their needs match with  it. To have a story about our Project mean that we can sell our new product. It can be posible  throught design process because we can know exactly what story to tell and show how our  product can give value in a new way.

Application

It is important to mention that storytelling gives emotional branding. This can build and appeal  customers’ emotional state, aspirations and needs. The objective of emotional branding is to  create a connection between customers and products by estimulating their emotions. Human  needs like emotional security are in their subconscious. This allows marketers and publicists to  create self-fulfilling prophecies in costumer demand. People want to know demand and  publicists should implement this needs. The company where I work has launched a new perfume  that give women the power to make her dreams come true. Also, women can share their  experiences in a YouTube Channel. This channel is so interesting and get women attention.  Followers can notice that real women like a mother, a teacher, a doctor, a secretary can do  whatever they want if they believe in themselves and give the best of them to show the world  that women can make the difference. Also, ther is a app called “Healing Kids” where women can  find more products like perfume to fell that they have the scent to have the power to be better  everyday. Creating a channel and app where customers can share their experiences is motivating  other women to embark in ther journey of our perfumes and choose and special scent for them.

Insights

To apply this tool, we designed and tested our solutions. Through the learning process we knew  how to improve our product’s function and design to meet user’s expectation. Wee realized that  the customers were more attracted from the channel, because they can find stories from real  people and not influencers or celebrities. Our marketing department used the results of this  process to recreate and organize our marketing campaign. It’s important to mention thet now  our campaigns focus on human centered design to improve our product and services.

Approach

In order to get perfect results, learning launch is another tool that I am considering in the next  steps. One of the reason is learning launch is an important tool for our business. We need as a  team to review the insight gained from our first launches and incorpórate this insight into future  designs. We can conclude this is the most effective and ideal way of approaching and  implementing solutions. Future designs should reflect insight gained, progress made, and come  closer to real needs of  our customers.


Design thinking for innovation Tool that applied : Storytelling Challenge and Selection Storytelling is an interesting tool that we can apply in every day of our lives . As a publicist of a perfume company I always face the challenges of how to attract more custumes and make them love our new products . I can mention that I always work in ensuring a new portafolio of products for our customers to satify theis need and presenting new perfect scents . I chose to apply storytelling because it is able to give and get insights into customers , build emphaty emotionally . I usually create characters to represent the customers . It is important to mention that I add conflicts to the stories to reflect user ’s problems . One of the reasons why I use storytelling is this can help to understand what users really want as a solution . Interesting stories , in most cases get the user´s attention . According to User Experience Desing , designers use storytelling to design processes to ensure that work is about user ’s needs . Also , companies can communicate the value they want to offer to users . After understanding user ’s needs and desire , we can use insights to tell stories about who are our users , what they want and how we can satisfy their needs . This story makes the Project to emphatize with users and ensures their needs match with it . To have a story about our Project mean that we can sell our new product . It can be posible throught design process because we can know exactly what story to tell and show how our product can give value in a new way . Application It is important to mention that storytelling gives emotional branding . This can build and appeal customers ’ emotional state , aspirations and needs . The objective of emotional branding is to create a connection between customers and products by estimulating their emotions . Human needs like emotional security are in their subconscious . This allows marketers and publicists to create self - fulfilling prophecies in costumer demand . People want to know demand and publicists should implement this needs . The company where I work has launched a new perfume that give women the power to make her dreams come true . Also , women can share their experiences in a YouTube Channel . This channel is so interesting and get women attention . Followers can notice that real women like a mother , a teacher , a doctor , a secretary can do whatever they want if they believe in themselves and give the best of them to show the world that women can make the difference . Also , ther is a app called “ Healing Kids ” where women can find more products like perfume to fell that they have the scent to have the power to be better everyday . Creating a channel and app where customers can share their experiences is motivating other women to embark in ther journey of our perfumes and choose and special scent for them . Insights To apply this tool , we designed and tested our solutions . Through the learning process we knew how to improve our product ’s function and design to meet user ’s expectation . Wee realized that the customers were more attracted from the channel , because they can find stories from real people and not influencers or celebrities . Our marketing department used the results of this process to recreate and organize our marketing campaign . It ’s important to mention thet now our campaigns focus on human centered design to improve our product and services . Approach In order to get perfect results , learning launch is another tool that I am considering in the next steps . One of the reason is learning launch is an important tool for our business . We need as a team to review the insight gained from our first launches and incorpórate this insight into future designs . We can conclude this is the most effective and ideal way of approaching and implementing solutions . Future designs should reflect insight gained , progress made , and come closer to real needs of our customers .