Topic: Mind mapping through ideation

1. Challenge:

To discover a new innovative way to use solar energy. Solar energy can replace non-renewable  energy, but there are some barriers that it has to cross. The acceptance by the people, and the  logistics of delivery of solar power has confused marketers. Hence a product that can overcome  these barriers and create a need for solar energy, and achieve acceptance in the society.

2. Selection:

I have chosen the tool of mind mapping for my analysis. As it can help to build a storyboard with key  words, and their association can lead to ideas.

3. Application:

We can map out the various terms around solar energy first, which gives us the

  benefits of solar energy,

  the delivery logistics,

  cost of installing solar energy,

  consumer, and

  other barriers.

We can now further divide each of these subtopics into key words, so consumer can get divided into,

  consumer expectations,

  consumer knowledge,

  consumer acceptance, and

  the demographic information.

Each of these keywords can further be divided, for example consumer acceptance can be further  divided into:

  Welcomes the change and

  Rejects the change.

4. Insight:

This gives us insight on the fact that all places might not be open to accepting solar energy, hence  based on the demographic research we should target only those cities which have high level of  educational qualification, welcomes the change and technology of solar power, and can afford to  make an investment in the planet.

5 Approach:

I would make a diagram or an actual creative art sheet to present my mind map, for better ideas and  higher clarity.


Topic : Mind mapping through ideation 1 . Challenge : To discover a new innovative way to use solar energy . Solar energy can replace non - renewable energy , but there are some barriers that it has to cross . The acceptance by the people , and the logistics of delivery of solar power has confused marketers . Hence a product that can overcome these barriers and create a need for solar energy , and achieve acceptance in the society . 2 . Selection : I have chosen the tool of mind mapping for my analysis . As it can help to build a storyboard with key words , and their association can lead to ideas . 3 . Application : We can map out the various terms around solar energy first , which gives us the  benefits of solar energy ,  the delivery logistics ,  cost of installing solar energy ,  consumer , and  other barriers . We can now further divide each of these subtopics into key words , so consumer can get divided into ,  consumer expectations ,  consumer knowledge ,  consumer acceptance , and  the demographic information . Each of these keywords can further be divided , for example consumer acceptance can be further divided into :  Welcomes the change and  Rejects the change . 4 . Insight : This gives us insight on the fact that all places might not be open to accepting solar energy , hence based on the demographic research we should target only those cities which have high level of educational qualification , welcomes the change and technology of solar power , and can afford to make an investment in the planet . 5 Approach : I would make a diagram or an actual creative art sheet to present my mind map , for better ideas and higher clarity .