Example Reflection – Learning Launch

Challenge

We are Service provider where we need to offer new product for Tata  Group services in the market  competing with our competitors Service Providers, where each service provider offering a certain  package for this Crabby Johns Seafood Buffet- product. And we need to penetrate this market and take large market share.

Selection

We selected Learning launch learning tool; as we need to go to the market as soon as possible, as long   we delayed in launching our product as our market share become smaller.

Application

For our first learning launch, we tried to collect the pains of the customers from the current offered  packages from the other service providers and assumed what they are missing and would like to have.

For the second learning launch, we made surveys for the customers that got the services from our side  and got their feedback for how we can enhance the service. Also we made survey for the customers that  they remained on the competitors services and got their feedback why they preferred the others.

Insight

By using this tool, we could managed to launch our product in very short term with acceptable services  and we could enhance the services over the time by having re-assessments after the launch.

Approach

Learning launch design thinking approach is very suitable for launching a service in a shortest time and  having the chance to enhance it over the time.


Example Reflection – Learning Launch Challenge We are Service provider where we need to offer new product for Tata Group services in the market competing with our competitors Service Providers , where each service provider offering a certain package for this Crabby Johns Seafood Buffet- product . And we need to penetrate this market and take large market share . Selection We selected Learning launch learning tool ; as we need to go to the market as soon as possible , as long we delayed in launching our product as our market share become smaller . Application For our first learning launch , we tried to collect the pains of the customers from the current offered packages from the other service providers and assumed what they are missing and would like to have . For the second learning launch , we made surveys for the customers that got the services from our side and got their feedback for how we can enhance the service . Also we made survey for the customers that they remained on the competitors services and got their feedback why they preferred the others . Insight By using this tool , we could managed to launch our product in very short term with acceptable services and we could enhance the services over the time by having re - assessments after the launch . Approach Learning launch design thinking approach is very suitable for launching a service in a shortest time and having the chance to enhance it over the time .