Used Tool – Learning Launch

Challenge

I am part of a marketing team of my company which is into manufacturing of domestic paints for  consumers through various channel of sales like distributors/ retailers and bulk suppliers. Major  problem was to increase sales of small packing products through help of sales team, manufacturing  team and indenting team. We have limited this project to internal team ( 3 member from each  department totalling 9) with feedbacks from our B2B partners and timeline of 45 days with complete  involvement of all stake holders.

Selection

After reviewing all Design thinking tools we have zeroed on Learning launch because of its nature to  test hypothesis early and scope of further development related to our type of product.

Application

Team thought of all aspects of product and its journey from plant till indent team and from there to  B2B partner and then to client. So broadly it involved 2 areas to look at internal and external. We  then had decided to meet every Tuesday morning and Friday morning to meet and review the  project but before that we had 2 -2 days training in each involved department for better  understanding. Since this was new to organisation hence finance was not ready to involve external  coach.

For internal we have jotted down various packing available and colours which are popular and less  popular. This was completed in 1 week. For external we have designed a questioner for B2B partners  and asked them for their preference of colour and packing in coming 2 weeks.

Insight

Completing these activities, team has reached to few assumptions like preferences of colour basis  geography, season and non-season time, timely indent and delivery at B2B partner level. We  thought to do launch tests basis our findings Team was agile for further scope of improvement and  prioritizing task and re launch test if required with different timeline. To surprise the team we got  the problem quickly and were incorporated to final stage by management and we were able to see  double digit growth in off take of small packing.

Approach

Given that team understood the problem and thought “learning launch” as appropriate tool for our  set of things wherein we have multi stakeholders and both inside to outside and outside to inside  approach. As mentioned we have decent timeline to our project and had wonderful results.


Used Tool – Learning Launch Challenge I am part of a marketing team of my company which is into manufacturing of domestic paints for consumers through various channel of sales like distributors/ retailers and bulk suppliers . Major problem was to increase sales of small packing products through help of sales team , manufacturing team and indenting team . We have limited this project to internal team ( 3 member from each department totalling 9 ) with feedbacks from our B2B partners and timeline of 45 days with complete involvement of all stake holders . Selection After reviewing all Design thinking tools we have zeroed on Learning launch because of its nature to test hypothesis early and scope of further development related to our type of product . Application Team thought of all aspects of product and its journey from plant till indent team and from there to B2B partner and then to client . So broadly it involved 2 areas to look at internal and external . We then had decided to meet every Tuesday morning and Friday morning to meet and review the project but before that we had 2 -2 days training in each involved department for better understanding . Since this was new to organisation hence finance was not ready to involve external coach . For internal we have jotted down various packing available and colours which are popular and less popular . This was completed in 1 week . For external we have designed a questioner for B2B partners and asked them for their preference of colour and packing in coming 2 weeks . Insight Completing these activities , team has reached to few assumptions like preferences of colour basis geography , season and non - season time , timely indent and delivery at B2B partner level . We thought to do launch tests basis our findings Team was agile for further scope of improvement and prioritizing task and re launch test if required with different timeline . To surprise the team we got the problem quickly and were incorporated to final stage by management and we were able to see double digit growth in off take of small packing . Approach Given that team understood the problem and thought “ learning launch ” as appropriate tool for our set of things wherein we have multi stakeholders and both inside to outside and outside to inside approach . As mentioned we have decent timeline to our project and had wonderful results .