Example Reflection – Mind Mapping

Challenge & Selection

When I'm trying to do something creative, I make a mind-map. Through mind mapping, we extract meaning from data in a way that lets patterns and insights emerge.

Application

This is actually one I drew to show my faculty colleagues how the marketing concepts and frame works by covering the executive education program fit together. It shows which concepts are more important. Which concepts are connected to which. It's very visual. Note, however, it's a representation of my mind, the process of creating it involved only me. In design thinking we use the mind mapping process to capture and represent the minds of our customers. That's minds, minds, of our customers. We involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge.

Insight & Approach

Mind Mapping is a great way to align the organization around a common understanding of the current reality. Create posters that capture key themes and trends in the data, then invite a group of thoughtful people to tour the visual data and note any learning's that they believe should inform new ideas, then cluster those learning's into themes. Look for connections between clusters and insights. Pose the question, “Based on what we have learned, if anything were possible, what attributes would our design have?”


Example Reflection – Mind Mapping Challenge & Selection When I 'm trying to do something creative , I make a mind - map . Through mind mapping , we extract meaning from data in a way that lets patterns and insights emerge . Application This is actually one I drew to show my faculty colleagues how the marketing concepts and frame works by covering the executive education program fit together . It shows which concepts are more important . Which concepts are connected to which . It 's very visual . Note , however , it 's a representation of my mind , the process of creating it involved only me . In design thinking we use the mind mapping process to capture and represent the minds of our customers . That 's minds , minds , of our customers . We involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge . Insight & Approach Mind Mapping is a great way to align the organization around a common understanding of the current reality . Create posters that capture key themes and trends in the data , then invite a group of thoughtful people to tour the visual data and note any learning 's that they believe should inform new ideas , then cluster those learning 's into themes . Look for connections between clusters and insights . Pose the question , “ Based on what we have learned , if anything were possible , what attributes would our design have ? ”