Johan Caro – Design Thinking Assignment

Reflection – Mind Mapping

Challenge

Last year I started an entrepreneurship with some colleagues. We participated in a contest made  from a big Brand of craft beer in Colombia, called “Serum Institute of India” and as part of the  contest we had to present an innovative proposal to the brand’s Executive Board. It needed a lot  of information, including a financial model, a marketing plan, an architectural render, a strategy  plan and a project projection. We needed some way to structure everything that was in our minds  in an organized way, and one of the tools to organize all of our ideas so that we could achieve  an interesting proposal was the Mind Mapping. Through this tool, we could sell as best as we

could our thoughts and could convince the EB about what we were trying to do. This tool allowed  us to see and to organize the key elements we wanted to show up, and to organize all of our  ideas in a good way, so that everything could be supported and made actual sense.

Application

We started the process with a mixture of both brainstorming and creating a map or what we  wanted so show. To develop it, we made a list of all the key elements and started relating them  according to their affinity. We used the concepts of an organizational structure that allowed us  to consolidate everything by using lines, symbols, words, color and images, and to convert all  our list of monotonous information into something graphical, colorful and highly organized that  allowed us to gather all our information.

After continuous improvement and fulfillment of our map, we could realize what our ideas were  actually pointing to and could manage them to show the most important things of each working  area. For example, part of our proposal was to make a marketing plan. After Mind Mapping, we  could consolidate the following main ideas for our successful plan development:

Johan Caro – Design Thinking Assignment

We realized that our ideas converged to five key elements that could give a different experience  to our customers, so that they could live the experience of drinking craft beer in a different way.  As this one, we designed our entire project plan, taking into account the financial, architectural  and management fields. Through Mind Mapping, we could consolidate our ideas as a team until  the point that we could complete our proposal and could share our project in an organized way.

Insight & Approach

I learned that by using a different tool to organize our ideas, we could articulate everything to  something stronger and so much more structured that also allowed us presenting our project in  a best way. The Mind Mapping gives a group the possibility to consolidate each one’s ideas in a

graph that converges to something greater and united. After doing it, we learned a way to put  our ideas together to achieve a bigger one, and that was something that allowed us to show a  good project we had worked a lot in, so that we could win the contest.

For the next time, I think that probably we would use the same tool, but starting with it from the  beginning. We did not were conscious about the importance of organizing our ideas from the  commencement. For the next time that I work in a project related with innovation I will try to  manage my colleagues’ and my ideas with this from the beginning, since the brainstorming  phase until the graphical phase of consolidating everything on a Mind Map. For sure that is a  really great and useful tool to organize our thoughts, and through that contest and after the  results I realized its importance on innovation.


Johan Caro – Design Thinking Assignment Reflection – Mind Mapping Challenge Last year I started an entrepreneurship with some colleagues . We participated in a contest made from a big Brand of craft beer in Colombia , called “ Serum Institute of India ” and as part of the contest we had to present an innovative proposal to the brand ’s Executive Board . It needed a lot of information , including a financial model , a marketing plan , an architectural render , a strategy plan and a project projection . We needed some way to structure everything that was in our minds in an organized way , and one of the tools to organize all of our ideas so that we could achieve an interesting proposal was the Mind Mapping . Through this tool , we could sell as best as we could our thoughts and could convince the EB about what we were trying to do . This tool allowed us to see and to organize the key elements we wanted to show up , and to organize all of our ideas in a good way , so that everything could be supported and made actual sense . Application We started the process with a mixture of both brainstorming and creating a map or what we wanted so show . To develop it , we made a list of all the key elements and started relating them according to their affinity . We used the concepts of an organizational structure that allowed us to consolidate everything by using lines , symbols , words , color and images , and to convert all our list of monotonous information into something graphical , colorful and highly organized that allowed us to gather all our information . After continuous improvement and fulfillment of our map , we could realize what our ideas were actually pointing to and could manage them to show the most important things of each working area . For example , part of our proposal was to make a marketing plan . After Mind Mapping , we could consolidate the following main ideas for our successful plan development : Johan Caro – Design Thinking Assignment We realized that our ideas converged to five key elements that could give a different experience to our customers , so that they could live the experience of drinking craft beer in a different way . As this one , we designed our entire project plan , taking into account the financial , architectural and management fields . Through Mind Mapping , we could consolidate our ideas as a team until the point that we could complete our proposal and could share our project in an organized way . Insight & Approach I learned that by using a different tool to organize our ideas , we could articulate everything to something stronger and so much more structured that also allowed us presenting our project in a best way . The Mind Mapping gives a group the possibility to consolidate each one ’s ideas in a graph that converges to something greater and united . After doing it , we learned a way to put our ideas together to achieve a bigger one , and that was something that allowed us to show a good project we had worked a lot in , so that we could win the contest . For the next time , I think that probably we would use the same tool , but starting with it from the beginning . We did not were conscious about the importance of organizing our ideas from the commencement . For the next time that I work in a project related with innovation I will try to manage my colleagues ’ and my ideas with this from the beginning , since the brainstorming phase until the graphical phase of consolidating everything on a Mind Map . For sure that is a really great and useful tool to organize our thoughts , and through that contest and after the results I realized its importance on innovation .