Example Reflection – Visualization     Challenge & Selection     In my professional life, I worked in many Mobile Operators across the world. I was  responsible of the Product Management team. Visualization, or Visual Thinking, always  helped us to achieve a shared understanding of a problem space among a diverse group of  stakeholders before attempting to identify and define possible solutions to the problem and  start development. It always helped us to create this common understanding and avoid  developing a solution that doesn’t really solve the solution in hand.     We extended this solution sometime with our customers specially when we are inviting a  small focus group from the targeted customer segment. In my view the most valuable  achievement from this tool is having a vivid and actionable input right from the customer and  down to the development and Engineering team. This always helped to reach successful  product    Application     I used this tool for developing a Mobile Financial services application in a low banked  population country, starting from the early stage of (What is) were we mapped the current  users experience incase they need to send/transfer money while working in the city to their  families living in the rural areas without owning a bank account    This visualization kept the problem to be solved very fresh in everyone’s brain, stimulated  the discussion on very specific cases that you can see in-front of you all the time. Worth  mentioning the the (What is) visualization happened through focus group meetings with  customer who have a monthly need to do such transfer to their families in the rural areas. It  was tough though to bring the customers from the rural areas but we asked customers to ask  their families for their experience    Moving ahead to the development stage, you can see the visualized scenario before the  solution and after and have a clear view on customer impact      Insight & Approach     What I have learned from conducting this exercise with several groups is the importance of  this tool to inforcing the understanding of the problem we are working to solve, the more  valuable aspect of the activity is the shared insights and shared learning that occurs across the  whole development process and with all the involved stakeholders.     The graphic gives the diverse group of stakeholders a focal point for discussion that allows  them to share their perspectives and develop insights into potential root causes of their  problems. They can also identify variables in the problem space     At the beginning I thought that using basic drawing looks unprofessional and thought it will  not be clear but basic drawings with talking bubbles written in them what users wants to say

or even think about at any stage or their journey was quite vivid and helped the overall  process


Example Reflection – Visualization Challenge & Selection In my professional life , I worked in many Mobile Operators across the world . I was responsible of the Product Management team . Visualization , or Visual Thinking , always helped us to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem and start development . It always helped us to create this common understanding and avoid developing a solution that does n’t really solve the solution in hand . We extended this solution sometime with our customers specially when we are inviting a small focus group from the targeted customer segment . In my view the most valuable achievement from this tool is having a vivid and actionable input right from the customer and down to the development and Engineering team . This always helped to reach successful product Application I used this tool for developing a Mobile Financial services application in a low banked population country , starting from the early stage of ( What is ) were we mapped the current users experience incase they need to send / transfer money while working in the city to their families living in the rural areas without owning a bank account This visualization kept the problem to be solved very fresh in everyone ’s brain , stimulated the discussion on very specific cases that you can see in - front of you all the time . Worth mentioning the the ( What is ) visualization happened through focus group meetings with customer who have a monthly need to do such transfer to their families in the rural areas . It was tough though to bring the customers from the rural areas but we asked customers to ask their families for their experience Moving ahead to the development stage , you can see the visualized scenario before the solution and after and have a clear view on customer impact Insight & Approach What I have learned from conducting this exercise with several groups is the importance of this tool to inforcing the understanding of the problem we are working to solve , the more valuable aspect of the activity is the shared insights and shared learning that occurs across the whole development process and with all the involved stakeholders . The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems . They can also identify variables in the problem space At the beginning I thought that using basic drawing looks unprofessional and thought it will not be clear but basic drawings with talking bubbles written in them what users wants to say or even think about at any stage or their journey was quite vivid and helped the overall process