1. Challenge

The challenged we faced was taking a team or individual from our relocation management company to  be our “social media person.”  The history was the task of creating and posting content on social media  was passed from person to person within the organization with the thought - everyone has social  media, this should be easy!  The fact is, we had the idea that it should be done, which was great, but  no strategy or team to create and post content on a consistent basis.  Every once and a while  something random would be posted, and eventually the social media project would fall flat, with almost  no content being created, and nothing being posted.  To contribute to the problem, we did not know  who we should be targeting, the people who buy our services, or the people we help relocate.

2. Selection

The challenge fit perfectly with visualization and design thinking.  This challenge we faced was human  centric with a deep need to the actual people involved on each side of the problem.  We didn’t  completely understand the issue we had at hand and needed to explore it in greater detail to  understand why we were failing in the past and how to create a solution.  Based on what we knew,  there was a deep uncertainly of what needed to happen and why it wasn’t happening already.     Needing to be deeply explored, lots of uncertainty and very little of our own data – we used the deign  thinking approach.  Finally, we had very little data with no one being an “expert” on the subject matter,  we all knew enough to be dangerous and make mistakes, but no one knew enough to be effective and  execute.

3. Application:

We set a time as a team to go through the process to deeply explore using the deign thinking tool -  what is: where are we today, what if: what we needed to do, what wows: what would people love to see  and what would be great, and what works: what is the solution?

During our meeting we looked at every aspect of the process for creating and executing a social media  strategy and dove deep on each topic: how much to content to create at a time, a timeline of when to  post, who would curate and develop the content, what type of content categories could we start with,  what titles of our postings would be, what the actual content would be posted as i.e. text, photos or  videos, how the pictures would look that we posted, and so on.  This was our big what if and what  wows coming together and letting the creative juices flow to really get some good ideas and strategy.

4. Insight

Using this approach, it forced us to ask questions around every aspect we looked at and dive deeper  into discussion around each topic.  One of the things we did as well is circle back to a topic or idea and  discuss how one would integrate with the other.  Such as learning how we will post – we landed on  pictures mostly because of Instagram.  We then had to discuss how each category we choose would  develop as a picture, and who would assist in creating the idea into a reality and what day it would get  posted on.   We came up with a good handful of different categories, how they would look, where ideas  would come from and how we could bring it all together.

5. Approach

The biggest thing I would do differently next time would be to dive deeper into action to test each idea  in greater detail.  Which is a step we will be taking next.  By this I mean, lets curate each piece of  content we landed on and see if we complete the project and bring it all together.  One additional think

that would have been nice to do is bring in a subject matter expert to see how what we do as an  organization could be most effectively projected on to social media.


1 . Challenge The challenged we faced was taking a team or individual from our relocation management company to be our “ social media person . ” The history was the task of creating and posting content on social media was passed from person to person within the organization with the thought - everyone has social media , this should be easy ! The fact is , we had the idea that it should be done , which was great , but no strategy or team to create and post content on a consistent basis . Every once and a while something random would be posted , and eventually the social media project would fall flat , with almost no content being created , and nothing being posted . To contribute to the problem , we did not know who we should be targeting , the people who buy our services , or the people we help relocate . 2 . Selection The challenge fit perfectly with visualization and design thinking . This challenge we faced was human centric with a deep need to the actual people involved on each side of the problem . We did n’t completely understand the issue we had at hand and needed to explore it in greater detail to understand why we were failing in the past and how to create a solution . Based on what we knew , there was a deep uncertainly of what needed to happen and why it was n’t happening already . Needing to be deeply explored , lots of uncertainty and very little of our own data – we used the deign thinking approach . Finally , we had very little data with no one being an “ expert ” on the subject matter , we all knew enough to be dangerous and make mistakes , but no one knew enough to be effective and execute . 3 . Application : We set a time as a team to go through the process to deeply explore using the deign thinking tool - what is : where are we today , what if : what we needed to do , what wows : what would people love to see and what would be great , and what works : what is the solution ? During our meeting we looked at every aspect of the process for creating and executing a social media strategy and dove deep on each topic : how much to content to create at a time , a timeline of when to post , who would curate and develop the content , what type of content categories could we start with , what titles of our postings would be , what the actual content would be posted as i.e. text , photos or videos , how the pictures would look that we posted , and so on . This was our big what if and what wows coming together and letting the creative juices flow to really get some good ideas and strategy . 4 . Insight Using this approach , it forced us to ask questions around every aspect we looked at and dive deeper into discussion around each topic . One of the things we did as well is circle back to a topic or idea and discuss how one would integrate with the other . Such as learning how we will post – we landed on pictures mostly because of Instagram . We then had to discuss how each category we choose would develop as a picture , and who would assist in creating the idea into a reality and what day it would get posted on . We came up with a good handful of different categories , how they would look , where ideas would come from and how we could bring it all together . 5 . Approach The biggest thing I would do differently next time would be to dive deeper into action to test each idea in greater detail . Which is a step we will be taking next . By this I mean , lets curate each piece of content we landed on and see if we complete the project and bring it all together . One additional think that would have been nice to do is bring in a subject matter expert to see how what we do as an organization could be most effectively projected on to social media .