S u b m i t t e d  b y  –  Abdul Rohim   1 | P a g e

Reflection –

Learning Launch

Challenge  I work with the product team in a technology company developing state of the art  software for banks.

While we are aware of the disruptions COVID-19 has created across every single  economy globally, creating unforeseen challenges for businesses. It is about how  quickly we adapt to such challenging times by finding new opportunities. Banks  sitting at the heart of every economy are also sailing through turbulent times.

With people facing confinement or adhering to social distancing, the hardships  relationship managers (RMs) are facing towards customer retention or new  acquisition during such times are challenging, especially with no in-person  banking. These challenges can be addressed if the bank extends its digital  Interface/UX to its corporate customers who wish to avail the Transaction  Banking Services directly on the bank’s portal leading to the higher conversion  rate for RMs on customer acquisition through True Digital Transformation.

Selection  As a team, we decided to use the learning launch tool. We believed this will help  us design a simple yet effective technology that the bank’s prospects can easily  navigate. Working remotely with some corporate bankers and relationship  managers from the banks we have gone through several design thinking activities  to come up with a go-to-market prototype. Doing this activity has helped us in  selecting the learning launch tool for our challenge. This tool will help us go  through an iterating process that will improve our solution. Working with the  prototype will help us experiment with the idea with a larger group of corporate  bankers and relationship managers.

S u b m i t t e d  b y  –  Abdul Rohim   2 | P a g e

Application  We prepared two prototypes for below business use case for the banks -    Self-Onboarding for Corporates - On the Bank’s official portal or Transaction  Banking login page, the prospect can click on the option of “Corporate to Self- onboard”. This is for a Corporate who has not yet registered for the Transaction  Banking Services but wants to avail them now. The prospects can enter minimum  details such as - corporate details, contact person details, users’ detail for access  along with scanned documents for verification.  Once the details are entered, the  Bank officials can verify the same using the bank’s back-office over a web or tablet  and if the details are found satisfactory then they can use the quick onboarding  screen to onboard the customer. This also acts as a lead generation tool for the  Bank, opening revenue streams for the Bank with the RM to go hunting for new  customer acquisitions on the field.  Business Benefits to Banks   • Lead generation  • Prompt onboarding  • Reduction in TAT for onboarding  • Corporate customers can immediately avail transaction banking services.

Insight   By applying the learning tool, we designed and tested our solutions. Through the  learning process, we got to improve our application to meet the user’s  expectations. It is through this process we realized that the RMs were more  comfortable with the second prototype of the application. Our marketing  department used the results of this process to re-strategize our marketing  campaign.

Approach  The learning launch is an appropriate tool for our business. We need as a team to  review the insight gained from our first two launches and incorporate this insight  into future launch designs as this is the most effective and ideal way of  approaching and implementing solutions. Future launch designs should reflect  insight gained, progress made, and come closer to a compelling solution ready for  the full rollout.


S u b m i t t e d b y – Abdul Rohim 1 | P a g e Reflection – Learning Launch Challenge I work with the product team in a technology company developing state of the art software for banks . While we are aware of the disruptions COVID-19 has created across every single economy globally , creating unforeseen challenges for businesses . It is about how quickly we adapt to such challenging times by finding new opportunities . Banks sitting at the heart of every economy are also sailing through turbulent times . With people facing confinement or adhering to social distancing , the hardships relationship managers ( RMs ) are facing towards customer retention or new acquisition during such times are challenging , especially with no in - person banking . These challenges can be addressed if the bank extends its digital Interface / UX to its corporate customers who wish to avail the Transaction Banking Services directly on the bank ’s portal leading to the higher conversion rate for RMs on customer acquisition through True Digital Transformation . Selection As a team , we decided to use the learning launch tool . We believed this will help us design a simple yet effective technology that the bank ’s prospects can easily navigate . Working remotely with some corporate bankers and relationship managers from the banks we have gone through several design thinking activities to come up with a go - to - market prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve our solution . Working with the prototype will help us experiment with the idea with a larger group of corporate bankers and relationship managers . S u b m i t t e d b y – Abdul Rohim 2 | P a g e Application We prepared two prototypes for below business use case for the banks - Self - Onboarding for Corporates - On the Bank ’s official portal or Transaction Banking login page , the prospect can click on the option of “ Corporate to Self- onboard ” . This is for a Corporate who has not yet registered for the Transaction Banking Services but wants to avail them now . The prospects can enter minimum details such as - corporate details , contact person details , users ’ detail for access along with scanned documents for verification . Once the details are entered , the Bank officials can verify the same using the bank ’s back - office over a web or tablet and if the details are found satisfactory then they can use the quick onboarding screen to onboard the customer . This also acts as a lead generation tool for the Bank , opening revenue streams for the Bank with the RM to go hunting for new customer acquisitions on the field . Business Benefits to Banks • Lead generation • Prompt onboarding • Reduction in TAT for onboarding • Corporate customers can immediately avail transaction banking services . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process , we got to improve our application to meet the user ’s expectations . It is through this process we realized that the RMs were more comfortable with the second prototype of the application . Our marketing department used the results of this process to re - strategize our marketing campaign . Approach The learning launch is an appropriate tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for the full rollout .