Reflection – Mind Mapping

Challenge

I am a member of the project department of my organization and my / our challenge is to  improve the quality of life for truckers who are our customers. The project is following the agile  methodology, SCRUM, and I am the scrum master of a team composed of 10 people, 8 of whom  are managers from different departments.

The project is limited to internal resources (that is, the employee's budget and time) and  employees are not dedicated, with no uniform distribution of working hours among team  members. We will focus on trying to discover and build a tool that can improve the quality of  life for truck drivers, taking advantage of the strength of our brand in this field and leveraging  the number of clients of our company insurance broker.

Selection

Our team has never worked with agile methodology or design thinking before this project,  however, we have already been able to apply some tools, such as: CSD matrix, attributes matrix,  desk research and interviews. Now, we need to consolidate all the information we have obtained  so far and, for that, we will use the mind map and subsequent definition of personas, in order  to advance in our delivery of value to the client and sponsors.

Application

Our first challenge was to structure our tasks, schedule and agile people. That done and using  some of the design thinking tools in the empathy stage of the project, we moved on to a second  moment, which was when we used the mind map to put ourselves in our client's shoes, based  on all the information obtained so far with the surveys, interviews and benchmark. With this  tool we were able to consolidate who our target audience is, what they do, what they hear, what  they see, what they say, what their pains and needs are and, based on this empathic vision of  our client, we follow for the definition of personas, in which 2 personas emerged, Sérgio and  Marcelo, both autonomous truck drivers who need to take better care of their health and need  something to support them during their travels. This whole empathy process, of the double  diamond, lasted 2 months.

Insight & Approach

What I learned by conducting, as a scrum master, this dynamic with the project team using the  mind map was that the more organized the information obtained so far in the project and the  clearer the objectives of each step of the tool are, the more objective the meeting will be and  the more assertive the result will be, with a clear definition of persona. It is also interesting to  note that the more multi-disciplinary the team, the greater the chances of discussion, the  greater and more different are the perceptions and, consequently, the richer the result  obtained. In addition, this tool makes the result very visual, which makes any stakeholder fully  understand the results obtained in a short time, which is fantastic!


Reflection – Mind Mapping Challenge I am a member of the project department of my organization and my / our challenge is to improve the quality of life for truckers who are our customers . The project is following the agile methodology , SCRUM , and I am the scrum master of a team composed of 10 people , 8 of whom are managers from different departments . The project is limited to internal resources ( that is , the employee 's budget and time ) and employees are not dedicated , with no uniform distribution of working hours among team members . We will focus on trying to discover and build a tool that can improve the quality of life for truck drivers , taking advantage of the strength of our brand in this field and leveraging the number of clients of our company insurance broker . Selection Our team has never worked with agile methodology or design thinking before this project , however , we have already been able to apply some tools , such as : CSD matrix , attributes matrix , desk research and interviews . Now , we need to consolidate all the information we have obtained so far and , for that , we will use the mind map and subsequent definition of personas , in order to advance in our delivery of value to the client and sponsors . Application Our first challenge was to structure our tasks , schedule and agile people . That done and using some of the design thinking tools in the empathy stage of the project , we moved on to a second moment , which was when we used the mind map to put ourselves in our client 's shoes , based on all the information obtained so far with the surveys , interviews and benchmark . With this tool we were able to consolidate who our target audience is , what they do , what they hear , what they see , what they say , what their pains and needs are and , based on this empathic vision of our client , we follow for the definition of personas , in which 2 personas emerged , Sérgio and Marcelo , both autonomous truck drivers who need to take better care of their health and need something to support them during their travels . This whole empathy process , of the double diamond , lasted 2 months . Insight & Approach What I learned by conducting , as a scrum master , this dynamic with the project team using the mind map was that the more organized the information obtained so far in the project and the clearer the objectives of each step of the tool are , the more objective the meeting will be and the more assertive the result will be , with a clear definition of persona . It is also interesting to note that the more multi - disciplinary the team , the greater the chances of discussion , the greater and more different are the perceptions and , consequently , the richer the result obtained . In addition , this tool makes the result very visual , which makes any stakeholder fully understand the results obtained in a short time , which is fantastic !