Reflection – Learning Launch

A learning launch (a design Thinking tool) is a carefully designed experiment or prototype  designed to test the key underlying value-generating assumptions of a potential new-growth  initiative.

1. Challenge: The Fast Moving Consumer Goods (FMCGs) promote the products before the

actual sales are commenced. Most of the promotion for FMCGs happen through television,  hoardings on the roadside. The customer is informed about the available brands of products  before the actual sale starts in the retail market. The challenge is generating ideas for  increasing sales during the purchase decision is made by the consumer happen in the malls.

What helps the consumer to choose a brand among many brands arranged on the shelves? Is  there any advanced method of promotion to enhance the sales of a specific brand made  available in the mall?

2. Selection: Learning Launch is all about quickly testing the idea through a pilot study. Learning

Launch is the most appropriate in this case as the case call for the idea quickly and assess its

effectiveness without much experimentation. To identify ad select an idea that enhances  sales of a brand of product among the various brands of a product in the mail, the idea that  seems to be working is through shelves promotion.  Shelves promotion has been in practice  for a few decades. The recent growth in the culture of periodical say monthly or bi-monthly  buying groceries / FMCGs is very evident in developing countries like India.

This method of promoting brands while the actual buying happens in the malls is effective. As  an extension to this method, Audio Video Visual promotion seems to be more effective.  Visuals about a brand on a screen placed near the shelves where various brands are available  to increase the buyer preference of that brand over the other brands.

3. Application: The malls in India usually look like the picture below. There may be some banners

or posters promoting some brands. But the Audio Video Visual promotion near the shelves is  very uncommon. There would be a lot of space over the shelves and also between the shelves.  There is always a scope for improving the promotional methods practised in the malls.

A new method of promotion is an advanced version of shelve promotion i.e., Audio Visual  promotion of brands on the screens placed on the shelves or over or beside the shelves.

This new promotion method helps the consumers to quickly focus on one brand and they are  persuaded to buy that brand. This will help the mall not only to generate more sales for a  specific brand that is being promoted on the screen but also charge the brand for promoting  their brand on the screen. This helps the mall to generate more revenues both from  consumers and also manufacturers.

4. Insight

Learning Launch Process

Idea

Specific  Persons

Specific Needs

Idea Satisfying

Needs

Idea Better than

Alternatives

Audio Video  Visual Screen  Advertisement

in the mall

Consumer &  Seller (Mall)

Consumer:  Making Buying  decisions as to  which brand to  buy  among

available  brands.  Seller  (Mall):

How  to

generate more  sales  of  a

specific  brand

made available  in the mall over  the  other

brands in the  mall? How to  generate more  revenues?

Consumer: helps  the consumer to  make  quick

decisions  while

buying a product  when  various

brands  are

available in the  mall.  Seller (Mall):  Two-way  revenues  1. Increased

Revenues  through  enhanced  sales

2. Revenue

through  the

More efficient than

the conventional

promotional

practices in the  mall because

1. Saves time of

buyers

2. Increased

revenues for  the seller (mall)

3. Allows the

manufacturer  to promote in  an advanced  means which  works quickly.

charges  for

promoting a  brand on the  screen

5. Approach

After developing and assessing the idea of using Audiovisual screens for promotion in the  malls through the Learning launch design thinking tool, it is very much evident that the tool  opens up the thought process and streamlines them in a way such that the benefit goes to  the specific people identified for the study. The solution suggested is a preliminary idea and  not tested or experimented with within a practical environment. The idea needs to be tested,  assessed and ascertainment of the accuracy of the assumptions made. The latter learning  launches may focus on experimenting to find solutions ready for implementation.


Reflection – Learning Launch A learning launch ( a design Thinking tool ) is a carefully designed experiment or prototype designed to test the key underlying value - generating assumptions of a potential new - growth initiative . 1 . Challenge : The Fast Moving Consumer Goods ( FMCGs ) promote the products before the actual sales are commenced . Most of the promotion for FMCGs happen through television , hoardings on the roadside . The customer is informed about the available brands of products before the actual sale starts in the retail market . The challenge is generating ideas for increasing sales during the purchase decision is made by the consumer happen in the malls . What helps the consumer to choose a brand among many brands arranged on the shelves ? Is there any advanced method of promotion to enhance the sales of a specific brand made available in the mall ? 2 . Selection : Learning Launch is all about quickly testing the idea through a pilot study . Learning Launch is the most appropriate in this case as the case call for the idea quickly and assess its effectiveness without much experimentation . To identify ad select an idea that enhances sales of a brand of product among the various brands of a product in the mail , the idea that seems to be working is through shelves promotion . Shelves promotion has been in practice for a few decades . The recent growth in the culture of periodical say monthly or bi - monthly buying groceries / FMCGs is very evident in developing countries like India . This method of promoting brands while the actual buying happens in the malls is effective . As an extension to this method , Audio Video Visual promotion seems to be more effective . Visuals about a brand on a screen placed near the shelves where various brands are available to increase the buyer preference of that brand over the other brands . 3 . Application : The malls in India usually look like the picture below . There may be some banners or posters promoting some brands . But the Audio Video Visual promotion near the shelves is very uncommon . There would be a lot of space over the shelves and also between the shelves . There is always a scope for improving the promotional methods practised in the malls . A new method of promotion is an advanced version of shelve promotion i.e. , Audio Visual promotion of brands on the screens placed on the shelves or over or beside the shelves . This new promotion method helps the consumers to quickly focus on one brand and they are persuaded to buy that brand . This will help the mall not only to generate more sales for a specific brand that is being promoted on the screen but also charge the brand for promoting their brand on the screen . This helps the mall to generate more revenues both from consumers and also manufacturers . 4 . Insight Learning Launch Process Idea Specific Persons Specific Needs Idea Satisfying Needs Idea Better than Alternatives Audio Video Visual Screen Advertisement in the mall Consumer & Seller ( Mall ) Consumer : Making Buying decisions as to which brand to buy among available brands . Seller ( Mall ): How to generate more sales of a specific brand made available in the mall over the other brands in the mall ? How to generate more revenues ? Consumer : helps the consumer to make quick decisions while buying a product when various brands are available in the mall . Seller ( Mall ): Two - way revenues 1 . Increased Revenues through enhanced sales 2 . Revenue through the More efficient than the conventional promotional practices in the mall because 1 . Saves time of buyers 2 . Increased revenues for the seller ( mall ) 3 . Allows the manufacturer to promote in an advanced means which works quickly . charges for promoting a brand on the screen 5 . Approach After developing and assessing the idea of using Audiovisual screens for promotion in the malls through the Learning launch design thinking tool , it is very much evident that the tool opens up the thought process and streamlines them in a way such that the benefit goes to the specific people identified for the study . The solution suggested is a preliminary idea and not tested or experimented with within a practical environment . The idea needs to be tested , assessed and ascertainment of the accuracy of the assumptions made . The latter learning launches may focus on experimenting to find solutions ready for implementation .