Learning Launch Tool    Challenge: Describe your challenge, including all relevant information.  I am the Chef´s wife a well prepared woman with a User Experience background and full of  Entrepreneurial Motivation. My goal is help my husband to increase products sales using both online  and traditional channels. Our budget is limited so we have to spend it wise. We have to be assertive. The  project scope includes only one product Fresh cured Bacon. The fresh bacon is handmade, deliciously  prepared with fresh herbs and spices and the process takes one month to get perfectly cured and ready.  The project has a small budget and our own time. We have to come up with an agile solution and move  fast to start promoting the fresh bacon and get ready with a marketing strategy, sales and distribution  plan. We need to focus on key personas, understand their needs, what they see, what they feel. I truly  believe the learning launch tool will help us to get quality data testing the idea.     Selection: In your own words, briefly describe the tool you selected.   Conducting small experiments to test our idea is the most practical way to learn. We want to make sure  the idea will work before spending a lot of time and money to start the production. We only have  assumptions. That is why we will use the Launch tool to experiment and get real and valuable insights.  We want to get the true from our key customer personas. The learning launch is meant to quickly test  our idea and give us a better understanding of the true. So, we are ready to try and enjoy using the  learning launch tool.    Application: Describe how you applied the tool you selected to your challenge   For our first learning launch, we focused on product flavor, package, and price. In an effort to become  more agile the second learning launch sprint will cover online purchase and delivery method. We went  through two working meetings or workshops to structure our tasks and process. These two sessions  occurred within in a week timeframe. First session we state our hypothesis and key assumptions. In  addition we selected the primary personas.  During the second working session we began out  prioritization of assumptions and tasks. To design the test we created a set of questions and a story  board showing the steps to follow during the learning launch test. Being able to visualize the design of  the learning launch was very important to us. We want to get our confirmation bias. What is out there  that can surprise us. Get confirming and disconfirming facts. Finally we did our first goal learning launch  test. We prepared samples of the fresh bacon to give it to 3 personas with a few prepared questions to  get our confirming and disconfirming data. We get very excited with the test and came up with other 3  samples of the fresh bacon but now less salty and deliver the samples to other 3 different personas.  We  observed the person when smelling the bacon, we talked to them, we gave them ideas on how to  prepare and cook the fresh bacon. And, after a week we came up with very useful insights for flavor,  package and price. Our 6 personas completed the questions. We believe the technique was successful.     Insight: Describe the insight you gained from applying the tool you selected to your challenge.   By applying the learning launch, we identified very valuable assumptions to improve flavor, also in  understanding the amount of bacon people will buy, frequency they would like to eat. Additionally, we  confirmed what our customers are willing to pay for quality.  Anticipated results came up, for the grams  we should put in a package. What is more, in what situations they will cook bacon, for breakfast, for a  barbecue party. Furthermore, some personas would like to have a nice quality bacon slide with an  artisanal beer. Some personas where expecting to find some other flavors, salty, sweet or even spicy.  Our results were slightly different from what we anticipated, we didn’t expect personas will ask for more  favors. We are very happy with the insights that will start to move forward with one flavor and different

ordered size packages. We also will move to conduct some other learning launches to get insights for  online and deliver.     Approach: Describe what you might do differently next time -- applying the same tool you selected or  a different one -- and the reason(s) why.    Given that people was very happy to get a samples of the fresh bacon and that we find out lots of  insights we believe the learning launch was the appropriate tool to use. As previously mentioned, what I  would like to do next time is to review the gained insight and focus in one more learning launch.  I also  loved the idea of using storytelling technique to get clear between us on understanding the process to  follow. Future learning launches should reflect insight gained, progress made, and look forward to come  up ideas for marketing and distribution.

The Chef is happy with the results, he is looking forward to start a small production of fresh homemade  bacon. I have learned that there are so many improvements to made, that we can start but continue  learning to improve all the time. I am happy to be able to use design thinking Launch and learn tool to  provide the Chef with powerful insights to start his idea.


Learning Launch Tool Challenge : Describe your challenge , including all relevant information . I am the Chef´s wife a well prepared woman with a User Experience background and full of Entrepreneurial Motivation . My goal is help my husband to increase products sales using both online and traditional channels . Our budget is limited so we have to spend it wise . We have to be assertive . The project scope includes only one product Fresh cured Bacon . The fresh bacon is handmade , deliciously prepared with fresh herbs and spices and the process takes one month to get perfectly cured and ready . The project has a small budget and our own time . We have to come up with an agile solution and move fast to start promoting the fresh bacon and get ready with a marketing strategy , sales and distribution plan . We need to focus on key personas , understand their needs , what they see , what they feel . I truly believe the learning launch tool will help us to get quality data testing the idea . Selection : In your own words , briefly describe the tool you selected . Conducting small experiments to test our idea is the most practical way to learn . We want to make sure the idea will work before spending a lot of time and money to start the production . We only have assumptions . That is why we will use the Launch tool to experiment and get real and valuable insights . We want to get the true from our key customer personas . The learning launch is meant to quickly test our idea and give us a better understanding of the true . So , we are ready to try and enjoy using the learning launch tool . Application : Describe how you applied the tool you selected to your challenge For our first learning launch , we focused on product flavor , package , and price . In an effort to become more agile the second learning launch sprint will cover online purchase and delivery method . We went through two working meetings or workshops to structure our tasks and process . These two sessions occurred within in a week timeframe . First session we state our hypothesis and key assumptions . In addition we selected the primary personas . During the second working session we began out prioritization of assumptions and tasks . To design the test we created a set of questions and a story board showing the steps to follow during the learning launch test . Being able to visualize the design of the learning launch was very important to us . We want to get our confirmation bias . What is out there that can surprise us . Get confirming and disconfirming facts . Finally we did our first goal learning launch test . We prepared samples of the fresh bacon to give it to 3 personas with a few prepared questions to get our confirming and disconfirming data . We get very excited with the test and came up with other 3 samples of the fresh bacon but now less salty and deliver the samples to other 3 different personas . We observed the person when smelling the bacon , we talked to them , we gave them ideas on how to prepare and cook the fresh bacon . And , after a week we came up with very useful insights for flavor , package and price . Our 6 personas completed the questions . We believe the technique was successful . Insight : Describe the insight you gained from applying the tool you selected to your challenge . By applying the learning launch , we identified very valuable assumptions to improve flavor , also in understanding the amount of bacon people will buy , frequency they would like to eat . Additionally , we confirmed what our customers are willing to pay for quality . Anticipated results came up , for the grams we should put in a package . What is more , in what situations they will cook bacon , for breakfast , for a barbecue party . Furthermore , some personas would like to have a nice quality bacon slide with an artisanal beer . Some personas where expecting to find some other flavors , salty , sweet or even spicy . Our results were slightly different from what we anticipated , we did n’t expect personas will ask for more favors . We are very happy with the insights that will start to move forward with one flavor and different ordered size packages . We also will move to conduct some other learning launches to get insights for online and deliver . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . Given that people was very happy to get a samples of the fresh bacon and that we find out lots of insights we believe the learning launch was the appropriate tool to use . As previously mentioned , what I would like to do next time is to review the gained insight and focus in one more learning launch . I also loved the idea of using storytelling technique to get clear between us on understanding the process to follow . Future learning launches should reflect insight gained , progress made , and look forward to come up ideas for marketing and distribution . The Chef is happy with the results , he is looking forward to start a small production of fresh homemade bacon . I have learned that there are so many improvements to made , that we can start but continue learning to improve all the time . I am happy to be able to use design thinking Launch and learn tool to provide the Chef with powerful insights to start his idea .