LEARNING LAUNCH

REPORT ON THE IMPLEMENTATION OF MILLET COOKIES

IN THE MARKET

CHALLENGE:

I am a member of my organization’s marketing department and my challenge is to  conduct a detailed analysis of the demand of an alternative healthy snack(millet  cookies) for the customers and the target customer’s alternative need. The project  should not exceed 60 business days and the project is limited to internal resources.  We will focus on the getting the attention of the people of all ages who are  economically in the lower and middle class section. And also to identify different  approaches and methods to increase the sales.

SELECTION:

Our team has gone through several design thinking tools and came up with the  learning launch tool. Learning launch tool is an experiment conducted in the  marketplace quickly and inexpensively. It forms a bridge between the customer  co-creation and commercial rollout. As we are introducing a new product and the  learning launch is an experiment to quickly test an idea and prototype,we selected  this tool.

APPLICATION:

We applied the learning launch tool by making sample products and giving it to the  customers as a free subsidiary for one of our lead selling product. We separated this  process into two different launches. The first launch focus on how customers react  to the new product and the second launch was to improvise the product based on  the customers reviews.

For our first learning launch, we manufactures around 5000 units of cookies and  divide it into 2 batches. We gave the 1st batch as a free subsidiary for our lead selling  product and we deployed our 2nd batch into the market. This session occurred within  the first 30 days of the time frame.

For our second learning launch, we focused on developing different flavour and got  the ideas for that flavors through customer feedback from the 1st batch. 3 new  different flavors were introduced into the market and surveys includes questions  about the new product, how it helps in there health and various suggestions were  asked to the customers and retailers.

INSIGHT:

By applying the learning launch tool, our team identified the assumptions for the  alternative for a healthy snack and selected a suitable assumption to test it. Our  actual result were slightly different from what we anticipated and the suggestions  and feedback given by the customers were more interesting, also it shows the need  of the customers. And our team conducted a meeting with stakeholders and other  departments to analyse the customers need and to improve the product quality to  further level. Moving future,our team will review this insight and incorporate it into  future launch designs.

APPROACHE:

Given that our team has already gone through several design thinking activities/tools  and are at this stage in the timeline, the learning launch is the appropriate tool. As  previously mentioned, our team needs to review the insight gained from the first  two launches and incorporate this insight into future launch design. Future launch  designs should reflect insight gained,progress made , and come closer to a  compelling solution ready for full roll-out.


LEARNING LAUNCH REPORT ON THE IMPLEMENTATION OF MILLET COOKIES IN THE MARKET CHALLENGE : I am a member of my organization ’s marketing department and my challenge is to conduct a detailed analysis of the demand of an alternative healthy snack(millet cookies ) for the customers and the target customer ’s alternative need . The project should not exceed 60 business days and the project is limited to internal resources . We will focus on the getting the attention of the people of all ages who are economically in the lower and middle class section . And also to identify different approaches and methods to increase the sales . SELECTION : Our team has gone through several design thinking tools and came up with the learning launch tool . Learning launch tool is an experiment conducted in the marketplace quickly and inexpensively . It forms a bridge between the customer co - creation and commercial rollout . As we are introducing a new product and the learning launch is an experiment to quickly test an idea and prototype , we selected this tool . APPLICATION : We applied the learning launch tool by making sample products and giving it to the customers as a free subsidiary for one of our lead selling product . We separated this process into two different launches . The first launch focus on how customers react to the new product and the second launch was to improvise the product based on the customers reviews . For our first learning launch , we manufactures around 5000 units of cookies and divide it into 2 batches . We gave the 1st batch as a free subsidiary for our lead selling product and we deployed our 2nd batch into the market . This session occurred within the first 30 days of the time frame . For our second learning launch , we focused on developing different flavour and got the ideas for that flavors through customer feedback from the 1st batch . 3 new different flavors were introduced into the market and surveys includes questions about the new product , how it helps in there health and various suggestions were asked to the customers and retailers . INSIGHT : By applying the learning launch tool , our team identified the assumptions for the alternative for a healthy snack and selected a suitable assumption to test it . Our actual result were slightly different from what we anticipated and the suggestions and feedback given by the customers were more interesting , also it shows the need of the customers . And our team conducted a meeting with stakeholders and other departments to analyse the customers need and to improve the product quality to further level . Moving future , our team will review this insight and incorporate it into future launch designs . APPROACHE : Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained from the first two launches and incorporate this insight into future launch design . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll - out .