Reflection – Storytelling

Challenge & Selection

The team that I am part of  had been involved in the launch and promotion of a new service our  organization is providing. The biggest challenge for us was on how to make this service appealing as  even though it is more technical, reliant and successful in helping our customer, the interface of it  was easily misunderstood by out clients (not interested in the technical bits) and assimilated with  other services they encountered on the market and haven’t reached their expectation. WE decided  the storytelling was the best way to approach the promotion of this new service, alongside demos.

Opposed to show them just the classical demos and boring videos we decided that storytelling will  help us to put together of ideas and bits of information rather than the laying out of a discrete series  of features and functionalities.

Application

Like images, stories allowed us to access emotions and emphasize experiences. They added the  richness of context and allowed us to “sell” a problem as well as its solution. By using this tool, we  build identification and empathy with their characters and help managers to develop a personal  investment in their welfare and also keep the audience awake.

What makes a story a good story is down to the opinion of the audience and of course, we realized  that our storytelling might not always suit everybody’s tastes, but we focused on a couple of items  that can keep the audience focused.

First, we made it entertaining as this would be the starting point of making your customers engaged  and chewing at the bit to see what’s to come next.

We also tried to make it personalize and tell a story that is personal and easily relate to and also  educational. We realized that an educational narrative kept the audience engaged through curiosity.

Last but not least, we made the content memorable by telling a story that was entertaining,  educational, relatable, and well written. This did not only helped our message to stay with your  audience but also conjure up positive connotations towards our service brand.

Insight & Approach

What worked for us, was a story based on a hero’s Journey. It is a common theme in story structures  constructed by many cultures throughout the world. It is entertaining, but simple and everyone could  related to it. The hero character, facing many adversities and challenges, ventures out into the  unknown to acquire something themselves or something they care for desperately needs. In order to  obtain this goal, the hero shows courage and bravery, overcoming their foes, conquering their  greatest fears, and prevailing in the face of total disaster. And once the monsters have been  defeated, the hero returns home. Triumphant, a great weight on their conscious lifted, they find  peace in their hearts and meaning in their life.

We put the customer in the role of the triumphant hero and our service as the thing that will get  them there!


Reflection – Storytelling Challenge & Selection The team that I am part of had been involved in the launch and promotion of a new service our organization is providing . The biggest challenge for us was on how to make this service appealing as even though it is more technical , reliant and successful in helping our customer , the interface of it was easily misunderstood by out clients ( not interested in the technical bits ) and assimilated with other services they encountered on the market and have n’t reached their expectation . WE decided the storytelling was the best way to approach the promotion of this new service , alongside demos . Opposed to show them just the classical demos and boring videos we decided that storytelling will help us to put together of ideas and bits of information rather than the laying out of a discrete series of features and functionalities . Application Like images , stories allowed us to access emotions and emphasize experiences . They added the richness of context and allowed us to “ sell ” a problem as well as its solution . By using this tool , we build identification and empathy with their characters and help managers to develop a personal investment in their welfare and also keep the audience awake . What makes a story a good story is down to the opinion of the audience and of course , we realized that our storytelling might not always suit everybody ’s tastes , but we focused on a couple of items that can keep the audience focused . First , we made it entertaining as this would be the starting point of making your customers engaged and chewing at the bit to see what ’s to come next . We also tried to make it personalize and tell a story that is personal and easily relate to and also educational . We realized that an educational narrative kept the audience engaged through curiosity . Last but not least , we made the content memorable by telling a story that was entertaining , educational , relatable , and well written . This did not only helped our message to stay with your audience but also conjure up positive connotations towards our service brand . Insight & Approach What worked for us , was a story based on a hero ’s Journey . It is a common theme in story structures constructed by many cultures throughout the world . It is entertaining , but simple and everyone could related to it . The hero character , facing many adversities and challenges , ventures out into the unknown to acquire something themselves or something they care for desperately needs . In order to obtain this goal , the hero shows courage and bravery , overcoming their foes , conquering their greatest fears , and prevailing in the face of total disaster . And once the monsters have been defeated , the hero returns home . Triumphant , a great weight on their conscious lifted , they find peace in their hearts and meaning in their life . We put the customer in the role of the triumphant hero and our service as the thing that will get them there !