Example Reflection – Learning Launch

Challenge

I am the Head of the Content Department in the Students Editorial of my Institute. The current  challenge that we are facing is to track the metrics of our publications (Like CTR, Reading time,  Reshares etc). The current system comprises of designing each Publication on Photoshop and  then sharing it across in a PDF format. The drawback of PDF format is that we have no way to  track to track the readers interaction with our content. Also, it is very hard for the reader to have  an interaction with the authors of the articles. Moreover, we currently do not know our exact  reach from our vast Audience. My team therefore had many brainstorming sessions and post  mutual consensus want to revamp the complete platform of publication (PDF) as it does not  cater to our minimum requirements.

Selection

Our team has already gone through several design thinking activities/tools, so we are ready to  initiate the use of the learning launch tool. The learning launch will be the basis to verify the  features that we have provided for the readers. It will also highlight changes that we need to  incorporate.

Application

Our team has unanimously agreed to create the Editorial on an Online website-based portal like  Blogger, Wix, WordPress and many more. We all have created the first iteration on Wix  Websites. My team has followed the Kanban methodology to prioritise the features, content and  potential changes that are required on the website.

Therefore, now plan to soft launch this first iteration of the website to gain valuable consumer  inputs and reach the maximum “Wow” factor by the customers. We also have chosen to  proceed with Learning Launch to follow the Build, Measure and Learn process as suggested by  Eric Ries in his book “The Lean Startup”.

So now that we have ‘Built’ the website, it’s now time to initiate the first phase of Learning  Launch so that we can ‘Measure’ consumer feelings, additional needs and changes and Learn  from these to develop our website further and prep it for the second phase of Learning Launch.

We will repeat this process in short burst with about 25 active readers and incorporate the  feedback rapidly to make sure this process does not take more than 2 weeks. We expect to  conduct at least 4 phases of the Learning Launch, each time with more and more changes that  will be incorporated.

Insight

By following this method, we wanted to create a completely user driven iteration of the website.  We wanted to check if our ideas are in line with the customers are expectations. After finishing  the first Learning Launch, we had to make changes – aesthetically and functionally – to almost  35% of the website. Our key insight from this first phase was that the reader wants to know the  background and more about the authors of various articles. We also got to know that they would  want to vote for the Theme of the next publication. We are currently prepping for the second  phase of Learning Launch.

Approach

For the next Learning Launch, we would want to give the access to our publication from the  Institutes website and check the User experience of our readers. The approach of Build,  measure, Learn and Learning Launch will not change for us. We will add in some more features  in the website further cater to our readers’ expectations.

Our next launch is scheduled day after tomorrow and we would be Learn Launching this  iteration with the voting feature and ‘About the Authors’ section and will further categorise our  existing articles into the following: a) Past Events; b) Editorial c) User generated content d)  unpopular opinions and e) Unanswered Questions.

Hoping for the best!


Example Reflection – Learning Launch Challenge I am the Head of the Content Department in the Students Editorial of my Institute . The current challenge that we are facing is to track the metrics of our publications ( Like CTR , Reading time , Reshares etc ) . The current system comprises of designing each Publication on Photoshop and then sharing it across in a PDF format . The drawback of PDF format is that we have no way to track to track the readers interaction with our content . Also , it is very hard for the reader to have an interaction with the authors of the articles . Moreover , we currently do not know our exact reach from our vast Audience . My team therefore had many brainstorming sessions and post mutual consensus want to revamp the complete platform of publication ( PDF ) as it does not cater to our minimum requirements . Selection Our team has already gone through several design thinking activities / tools , so we are ready to initiate the use of the learning launch tool . The learning launch will be the basis to verify the features that we have provided for the readers . It will also highlight changes that we need to incorporate . Application Our team has unanimously agreed to create the Editorial on an Online website - based portal like Blogger , Wix , WordPress and many more . We all have created the first iteration on Wix Websites . My team has followed the Kanban methodology to prioritise the features , content and potential changes that are required on the website . Therefore , now plan to soft launch this first iteration of the website to gain valuable consumer inputs and reach the maximum “ Wow ” factor by the customers . We also have chosen to proceed with Learning Launch to follow the Build , Measure and Learn process as suggested by Eric Ries in his book “ The Lean Startup ” . So now that we have ‘ Built ’ the website , it ’s now time to initiate the first phase of Learning Launch so that we can ‘ Measure ’ consumer feelings , additional needs and changes and Learn from these to develop our website further and prep it for the second phase of Learning Launch . We will repeat this process in short burst with about 25 active readers and incorporate the feedback rapidly to make sure this process does not take more than 2 weeks . We expect to conduct at least 4 phases of the Learning Launch , each time with more and more changes that will be incorporated . Insight By following this method , we wanted to create a completely user driven iteration of the website . We wanted to check if our ideas are in line with the customers are expectations . After finishing the first Learning Launch , we had to make changes – aesthetically and functionally – to almost 35 % of the website . Our key insight from this first phase was that the reader wants to know the background and more about the authors of various articles . We also got to know that they would want to vote for the Theme of the next publication . We are currently prepping for the second phase of Learning Launch . Approach For the next Learning Launch , we would want to give the access to our publication from the Institutes website and check the User experience of our readers . The approach of Build , measure , Learn and Learning Launch will not change for us . We will add in some more features in the website further cater to our readers ’ expectations . Our next launch is scheduled day after tomorrow and we would be Learn Launching this iteration with the voting feature and ‘ About the Authors ’ section and will further categorise our existing articles into the following : a ) Past Events ; b ) Editorial c ) User generated content d ) unpopular opinions and e ) Unanswered Questions . Hoping for the best !