REFLECTION by Jayanti Russo

STORYTELLING

Challenge    When I entered a new company, I had received the great challenge of optimizing the entire commercial policy  of the company and increasing profitability with this within 2 years and, together with my welcome kit, for  that to happen , I had to approach all areas of the business and understand the flows of each one of them so  that, throughout the project, I had the participation and cooperation of all those involved so that the final  result was as satisfactory as possible. For this task completion, I have chosen the Storytelling tool in order to  put all the resources / people (and their experiences) involved in this process front and center.    Selection    For this challenge I chose the Storytelling tool because, in view of my recent entry into the company, I needed  something that would really unite and engage people in this cause that was not just mine, but a mission for  the entire company that was under my responsibility to ensure the perfect execution and achievement of  results and, for this purpose, this tool would fit very well, after all, it would be much more direct and  convincing to create a cause to unite everyone throughout the company's history (from AS x TO BE) in Power  Point with an excellent plot than any other conventional way.    Application    In order to guarantee the success of the commercial policy review project and increase the company's profit  margin (main objective) with the use of Storytelling, I used a lot of the methodology seen in this course. As a  new entrant to the organization, my first steps were to get as close as possible to all areas of the company  during the first 4 months to deeply understand their background, the company and its areas. Then, I started  a more individualized process with the managers of each area, using a lot of Power Point slideshow and  flipchart to draw the stories, all within 6 months. I used the tool in these sessions with the managers when  placing it on the initial slides using explanatory themes such as “What is storytelling: the art of telling stories  that enchant”, “Storytelling has neurological explanation” and “Storytelling: let's put it into practice in our  business ?. “To create the stories I always used the guide we learned here when considering: 1) Think like  your audience. Put yourself in the consumer's shoes and think about what adds value to the brand. 2) Create  a logical timeline. 3) Seek full involvement of the parties in the cause presented. 4) Make a distinction  between fantasy and reality. 5) Seek total immersion (deep dive analysis). 6) Be authentic and follow the  path of emotion. In the topic “4)”, mentioned earlier, I used a Storytelling with the steps as 1 - Presentation  of the hero, 2 - Call for the challenge, 3 - Refusal to call, 4 - Discovery of a mentor, 5 - Accept the call, 6 - The  hero is tested, 7 - The final battle, where the hero was always that area manager who needed to help the  company for its salvation.    Insight    Well, I can say that the Storytelling tool opened my horizons, both as a person and as a professional, not only  for the successful achievement of the final goal, but also for a new perspective, which is precisely to work  even closer to my colleagues work, put me in their places, feel and know what their pains are that often  prevent them from being able to reach their goals and, mainly, know how to help me and also help them in  the search for solving these problems and challenges through of a methodology proven effective and with a  light but intense narrative, towards the most varied solutions that, many times, alone and only in our  “individual micro world” of the administrative routines, we cannot see for ourselves, which demands the  help of other people who, believe me, feel much better still helping each other on that journey.

Approach    I believe that the methodology itself was applied properly, which ensured the success of the new commercial  policy and increased profitability accompanied by gain of share, however, the next time I apply the  Storytelling tool in any project, I intend to focus more time on the part analytical to obtain results in a shorter  period.


REFLECTION by Jayanti Russo STORYTELLING Challenge When I entered a new company , I had received the great challenge of optimizing the entire commercial policy of the company and increasing profitability with this within 2 years and , together with my welcome kit , for that to happen , I had to approach all areas of the business and understand the flows of each one of them so that , throughout the project , I had the participation and cooperation of all those involved so that the final result was as satisfactory as possible . For this task completion , I have chosen the Storytelling tool in order to put all the resources / people ( and their experiences ) involved in this process front and center . Selection For this challenge I chose the Storytelling tool because , in view of my recent entry into the company , I needed something that would really unite and engage people in this cause that was not just mine , but a mission for the entire company that was under my responsibility to ensure the perfect execution and achievement of results and , for this purpose , this tool would fit very well , after all , it would be much more direct and convincing to create a cause to unite everyone throughout the company 's history ( from AS x TO BE ) in Power Point with an excellent plot than any other conventional way . Application In order to guarantee the success of the commercial policy review project and increase the company 's profit margin ( main objective ) with the use of Storytelling , I used a lot of the methodology seen in this course . As a new entrant to the organization , my first steps were to get as close as possible to all areas of the company during the first 4 months to deeply understand their background , the company and its areas . Then , I started a more individualized process with the managers of each area , using a lot of Power Point slideshow and flipchart to draw the stories , all within 6 months . I used the tool in these sessions with the managers when placing it on the initial slides using explanatory themes such as “ What is storytelling : the art of telling stories that enchant ” , “ Storytelling has neurological explanation ” and “ Storytelling : let 's put it into practice in our business ? . “ To create the stories I always used the guide we learned here when considering : 1 ) Think like your audience . Put yourself in the consumer 's shoes and think about what adds value to the brand . 2 ) Create a logical timeline . 3 ) Seek full involvement of the parties in the cause presented . 4 ) Make a distinction between fantasy and reality . 5 ) Seek total immersion ( deep dive analysis ) . 6 ) Be authentic and follow the path of emotion . In the topic “ 4 ) ” , mentioned earlier , I used a Storytelling with the steps as 1 - Presentation of the hero , 2 - Call for the challenge , 3 - Refusal to call , 4 - Discovery of a mentor , 5 - Accept the call , 6 - The hero is tested , 7 - The final battle , where the hero was always that area manager who needed to help the company for its salvation . Insight Well , I can say that the Storytelling tool opened my horizons , both as a person and as a professional , not only for the successful achievement of the final goal , but also for a new perspective , which is precisely to work even closer to my colleagues work , put me in their places , feel and know what their pains are that often prevent them from being able to reach their goals and , mainly , know how to help me and also help them in the search for solving these problems and challenges through of a methodology proven effective and with a light but intense narrative , towards the most varied solutions that , many times , alone and only in our “ individual micro world ” of the administrative routines , we can not see for ourselves , which demands the help of other people who , believe me , feel much better still helping each other on that journey . Approach I believe that the methodology itself was applied properly , which ensured the success of the new commercial policy and increased profitability accompanied by gain of share , however , the next time I apply the Storytelling tool in any project , I intend to focus more time on the part analytical to obtain results in a shorter period .