Mind mapping tool

Challenge

My bank was formally known as a bank of the military which mainly served customers working in the  army and state-owned enterprises. It recently changed its business strategy to transform from a  traditional bank to a digital bank which is toward to the young. Our challenge is to develop new  products that helps the youth to manage their personal financial problems.

Selection

To get the big picture, we extracted data from our system about this segment as well as did an online  survey and organized interviews with a group of customers aged from 18-35. We chose the Mind  mapping tool because it can help us to pick out new information and to define insights of our target  customers from our collected data, then had very new assumptions for our new products.

Application

We conducted an online survey and invited a group of customers aged from 18-35 to an interview to  figure out how they feel about us, what trouble they experienced with us, their habits in personal  financial management.

Next, we held a workshop and invited a group of 20 internal young staff. Attendees were divided into  groups of 5-6 people. Each participant had 10 minutes to go through and take notes of what they felt  impressed by the research result shown on some big posters in the meeting room.

Then, each group worked internally to share what they learn from the research and stick notes into  groups that are related. After finding out the insights of each cluster, they discussed and generated as  many as possible ideas for developing new products.

Insight

Thanks to diverse participants and the mind mapping tool, we understood and found out many new  insights of different groups of customers such as couples, newly wedding couples, students, etc. This  result exceeded our expectations in comparison with the traditional way of brainstorming and help to  create criteria design for the next workshop.

Approach

Next time, I will combine the tool visualization and mind mapping tools. Besides, I can invite some  people from outside to join the workshop to get further broad insights.


Mind mapping tool Challenge My bank was formally known as a bank of the military which mainly served customers working in the army and state - owned enterprises . It recently changed its business strategy to transform from a traditional bank to a digital bank which is toward to the young . Our challenge is to develop new products that helps the youth to manage their personal financial problems . Selection To get the big picture , we extracted data from our system about this segment as well as did an online survey and organized interviews with a group of customers aged from 18 - 35 . We chose the Mind mapping tool because it can help us to pick out new information and to define insights of our target customers from our collected data , then had very new assumptions for our new products . Application We conducted an online survey and invited a group of customers aged from 18 - 35 to an interview to figure out how they feel about us , what trouble they experienced with us , their habits in personal financial management . Next , we held a workshop and invited a group of 20 internal young staff . Attendees were divided into groups of 5 - 6 people . Each participant had 10 minutes to go through and take notes of what they felt impressed by the research result shown on some big posters in the meeting room . Then , each group worked internally to share what they learn from the research and stick notes into groups that are related . After finding out the insights of each cluster , they discussed and generated as many as possible ideas for developing new products . Insight Thanks to diverse participants and the mind mapping tool , we understood and found out many new insights of different groups of customers such as couples , newly wedding couples , students , etc . This result exceeded our expectations in comparison with the traditional way of brainstorming and help to create criteria design for the next workshop . Approach Next time , I will combine the tool visualization and mind mapping tools . Besides , I can invite some people from outside to join the workshop to get further broad insights .