Challenge & Selection    I think if your heart produces love, you are a good producer. And you are a good producer,  you can find the right stories at the right time to tell to you audiences.     As a brand manager at a telecom company, we have developed a new AI technology that can  ve used to recognize emotions to use in telecom app; Digital Operator. But I had to create an  interesting, incredible and VOM affected marketing campaign to announce it in a different  way. This year World Animal Day coincided with World Smile Day on October 4th. So if we  create an idea that our costumers smile to make the animals to smile, we could tell a good  story with our technology using World Animal Day and World Smile Day at the same time.    Aslo we have a good relationship with Yeditepe Animal Shelter’s management team and I  think that we can create a Project with them to make the animals that live there to smile.    Application    I shared my idea with our creative agency about They created an idea of using this  technology for a social responsibility Project. AI technology that we developed  calculated the level of each smile and we donated food to Yedikule Animal Shelter in  proportion to the level of each user’s smile. With the new campaign “Spread the Smile”, it  is the first time that an AI technology was used for social responsibility project in Turkey.  Customers had big interest in the campaign.

Insight & Approach

Companies use AI technology to make creative campaigns. However, it is the first time that  is used for a social campaign to help dogs and cats. This campaign is a good example how to  use technology for social good and creating awareness for the animals.     This application is very simple to use and costumers doing a simple action to help the  animals in the shelters. People want to help animals but sometimes they don’t have any  chance to help, feed or don’t have enough Money to buy food or medicine for them. So  through the application, our costumers had a big chance to make animals that live in the  shelter to smile. They ensured it with doing the easiest thing in the world. And it is just giving  a big smile.    That is to say that using storytelling method in your campaigns it provides to make your  costumers empathize what you want them with and make them move to action.


Challenge & Selection I think if your heart produces love , you are a good producer . And you are a good producer , you can find the right stories at the right time to tell to you audiences . As a brand manager at a telecom company , we have developed a new AI technology that can ve used to recognize emotions to use in telecom app ; Digital Operator . But I had to create an interesting , incredible and VOM affected marketing campaign to announce it in a different way . This year World Animal Day coincided with World Smile Day on October 4th . So if we create an idea that our costumers smile to make the animals to smile , we could tell a good story with our technology using World Animal Day and World Smile Day at the same time . Aslo we have a good relationship with Yeditepe Animal Shelter ’s management team and I think that we can create a Project with them to make the animals that live there to smile . Application I shared my idea with our creative agency about They created an idea of using this technology for a social responsibility Project . AI technology that we developed calculated the level of each smile and we donated food to Yedikule Animal Shelter in proportion to the level of each user ’s smile . With the new campaign “ Spread the Smile ” , it is the first time that an AI technology was used for social responsibility project in Turkey . Customers had big interest in the campaign . Insight & Approach Companies use AI technology to make creative campaigns . However , it is the first time that is used for a social campaign to help dogs and cats . This campaign is a good example how to use technology for social good and creating awareness for the animals . This application is very simple to use and costumers doing a simple action to help the animals in the shelters . People want to help animals but sometimes they do n’t have any chance to help , feed or do n’t have enough Money to buy food or medicine for them . So through the application , our costumers had a big chance to make animals that live in the shelter to smile . They ensured it with doing the easiest thing in the world . And it is just giving a big smile . That is to say that using storytelling method in your campaigns it provides to make your costumers empathize what you want them with and make them move to action .