MIND MAPPING

In my last one job like General Manager in a chain of optics, with the board of  directors we face the challenge related to found the motivation of the  independents optometrists to buy a franchise. The sells had drop during the last  years and general the market. We needed to know what we could offer for them  they to buy our franchise and increase the sells. We developed some strategies  members of board suggested like participate in business rounds and fairs in the  optical sector. However, the finance resources invested in those strategies did  not obtain the sell of any franchise.

The tool that I selected was mind mapping, such as mentioned by professor  Marian Moore in her video, it is used to  look for patterns, insights, that help us  to discover more creative solutions to face a challenge. She gived us this formal  definition “Mind mapping is looking for patterns and insights in a large  quantity of data you collected during your exploration of what is the current  reality”.

Therefore, I think that it is the appropriate tool in this case, in order to collect as  much information as possible through interviews with the independent  optometrists and after be able organize the insights to found and understand  what they want obtain of a franchise and what would motivate them to buy one.

Such as we seen in this course, the mind mapping is a excellent tool to work the  “what is” stage, since it allows presenting and communicating all the information  collected efficiently.

In the first place, we search one data base with information of independents  optometrists through de national association. Immediately, we made phone calls  to schedule appointments in order to present our value proposal, once the  presentation ended, we made room for them give us feedback asking them the  most important questions for our purpose like ¿Do you found value to join of our  franchise? Why yes or not?, What is the principal benefit that you wait of a  franchise?, ¿What is that you don’t like of a franchise? ¿In the past do you has  been join to a franchise? Why yes or not?

Unfortunately, we had few presentations, consequently our conclusions were not  sufficiently supported, the way we presented the information collected was not  the best, since we failed communicate the ideas clearly.

Therefore, in our case the application the mind mapping tool was ineffectively.

The information I gained by applying the Mind Mapping to my challenge allowed  me to evidence the great difference that exists between what we think of a  situation from our desk and the reality seen from the perspective of our clients,  for this reason I understood widely the importance of tools like Mind Mapping to

able arrive to know the reals needs of our customers, based on which to design  useful and innovative solutions.

Definitively thew next time would apply the same tool but with the following  changes:

• Increase the number an independents optometrists interviews in order to

gather more information that adequately supports the proposed solutions,  since on this occasion few were conducted, therefore the conclusions  presented did not have the necessary support

• Have so little information did not allow us to make a good organized and

presentation for the board members, unfortunately we did not get the  most out of the tool

Finally while reviewing this submission  I was inspired by all the personas that  have many things to say but also by the number of deaf ears that exist,  therefore it is essential to open our minds to develop our listening skills in the  first instance


MIND MAPPING In my last one job like General Manager in a chain of optics , with the board of directors we face the challenge related to found the motivation of the independents optometrists to buy a franchise . The sells had drop during the last years and general the market . We needed to know what we could offer for them they to buy our franchise and increase the sells . We developed some strategies members of board suggested like participate in business rounds and fairs in the optical sector . However , the finance resources invested in those strategies did not obtain the sell of any franchise . The tool that I selected was mind mapping , such as mentioned by professor Marian Moore in her video , it is used to look for patterns , insights , that help us to discover more creative solutions to face a challenge . She gived us this formal definition “ Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality ” . Therefore , I think that it is the appropriate tool in this case , in order to collect as much information as possible through interviews with the independent optometrists and after be able organize the insights to found and understand what they want obtain of a franchise and what would motivate them to buy one . Such as we seen in this course , the mind mapping is a excellent tool to work the “ what is ” stage , since it allows presenting and communicating all the information collected efficiently . In the first place , we search one data base with information of independents optometrists through de national association . Immediately , we made phone calls to schedule appointments in order to present our value proposal , once the presentation ended , we made room for them give us feedback asking them the most important questions for our purpose like ¿ Do you found value to join of our franchise ? Why yes or not ? , What is the principal benefit that you wait of a franchise ? , ¿ What is that you do n’t like of a franchise ? ¿ In the past do you has been join to a franchise ? Why yes or not ? Unfortunately , we had few presentations , consequently our conclusions were not sufficiently supported , the way we presented the information collected was not the best , since we failed communicate the ideas clearly . Therefore , in our case the application the mind mapping tool was ineffectively . The information I gained by applying the Mind Mapping to my challenge allowed me to evidence the great difference that exists between what we think of a situation from our desk and the reality seen from the perspective of our clients , for this reason I understood widely the importance of tools like Mind Mapping to able arrive to know the reals needs of our customers , based on which to design useful and innovative solutions . Definitively thew next time would apply the same tool but with the following changes : • Increase the number an independents optometrists interviews in order to gather more information that adequately supports the proposed solutions , since on this occasion few were conducted , therefore the conclusions presented did not have the necessary support • Have so little information did not allow us to make a good organized and presentation for the board members , unfortunately we did not get the most out of the tool Finally while reviewing this submission I was inspired by all the personas that have many things to say but also by the number of deaf ears that exist , therefore it is essential to open our minds to develop our listening skills in the first instance