Challenge    I am a member of the IT department of a large healthcare plan, we are working on a mobile

software development project so that our clients can access all healthcare information

through their smartphones. Our challenge is to define the key features the app should have

to make it easier for us to access health information, especially for seniors, who are the

majority of our clients.    Selection    We started the project using other Design Thinking tools, and it helped us to have very good

results, both with customers and members of the development team. We want to quickly test

and prototype some ideas to save time and financial investment, so we use the Learning

Launch tool.    Application    We conducted Learning Launch twice during the project, at first we prepared a questionnaire

with questions about food, exercise, medical monitoring, illnesses and medicines in use to

our clients. The questionnaire was anonymous because our goal was to gather information

to create our customer profiles, to know if we are going the right way.    In the second Learning Launch, we prioritized identifying and understanding what the most

important information we should provide to our clients. We created a low-fidelity prototype for

doctors and nurses to evaluate. We have learned a lot more than we thought, and with the

feedback from healthcare professionals we can better understand how to inform our clients

about their health. After the evaluation we worked for four weeks to improve the

weaknesses.    Insight     Using the Learning Launch tool was extremely important to validate our initial project ideas

and assumptions. We are able to act quickly to correct errors and understand our clients'

expectations with the help of healthcare professionals. This tool was critical to the success of

the end product. We will use it more often to validate our ideas and assumptions to create

value for our customers.    Approach    By using the Learning Launch tool twice in our project we get fast and accurate results. I

believe the more you use it, the more the team can better solve project challenges. We will

use the insights gained to make improvements in the next Learning Launch.


Challenge I am a member of the IT department of a large healthcare plan , we are working on a mobile software development project so that our clients can access all healthcare information through their smartphones . Our challenge is to define the key features the app should have to make it easier for us to access health information , especially for seniors , who are the majority of our clients . Selection We started the project using other Design Thinking tools , and it helped us to have very good results , both with customers and members of the development team . We want to quickly test and prototype some ideas to save time and financial investment , so we use the Learning Launch tool . Application We conducted Learning Launch twice during the project , at first we prepared a questionnaire with questions about food , exercise , medical monitoring , illnesses and medicines in use to our clients . The questionnaire was anonymous because our goal was to gather information to create our customer profiles , to know if we are going the right way . In the second Learning Launch , we prioritized identifying and understanding what the most important information we should provide to our clients . We created a low - fidelity prototype for doctors and nurses to evaluate . We have learned a lot more than we thought , and with the feedback from healthcare professionals we can better understand how to inform our clients about their health . After the evaluation we worked for four weeks to improve the weaknesses . Insight Using the Learning Launch tool was extremely important to validate our initial project ideas and assumptions . We are able to act quickly to correct errors and understand our clients ' expectations with the help of healthcare professionals . This tool was critical to the success of the end product . We will use it more often to validate our ideas and assumptions to create value for our customers . Approach By using the Learning Launch tool twice in our project we get fast and accurate results . I believe the more you use it , the more the team can better solve project challenges . We will use the insights gained to make improvements in the next Learning Launch .