Visualization

Challenge & Selection

The challenge that I faced was during the final project and presentation of my senior course in  marketing, where it was required from me to develop a marketing strategy of a pre-assigned  product that the professor has chosen, and I have to convince the jury with the product as well  with the strategy and how it will sell and reach the customer.

I had the whole strategy in mind and on paper, but the real challenge was how to deliver it to  the jury. That’s when I used the visualization tool; where it will help me connect with my  audience, build common ground with them, and deliver the exact idea I have in mind using  visuals that will translate my words into visuals for better understanding.

Application

In order to properly apply the visualization tool, I used a power point presentation that  contained main points and ideas as well as images of the product, stores, manufacturing  process, channels, and how to better expose the product through different methods such as  social media and such. In addition to that, I also used a white board and marker in order to  draw and visualize how the plan will be applied with arrows and main stakeholders and such.  The presentation started with me introducing the product and highlighting its strengths and its  importance, then moved into drawing the plan step by step from point the product leaves the  manufacturing plant until it reaches the customer. At a certain point in the presentation, I drew  a person representing a customer, and gradually showed them how the product exposure that  is being done online caught his attention and pushed him to interact and finally purchase the  actual product.

Insight & Approach

I was really impressed by the attention that the jury had, and how they were never bored by  the talking, instead I was constantly receiving positive feedback, head nodes, and smiles  showing that they are impressed. The visualization tool has proven that by using simple visual, I  was able to strengthen my idea and make more real and more concrete claims and assumption.  Without it, my approach would have been less valid and the strategy would not have been  communicated effectively and efficiently. It has the ability to further strengthen the discussion  when added with verbal communication.

After a successful presentation, I recommended the tool to several other colleagues as it  proved its success. As well, it received great positive feedback from the jury.

This technique has multiple application that I will continue to use throughout my professional  career and personal life, due to its proven results that is will provide better feedback, better  discussion, greater attention, and most importantly a clearer image and visualization of what is  being discussed or presented.


Visualization Challenge & Selection The challenge that I faced was during the final project and presentation of my senior course in marketing , where it was required from me to develop a marketing strategy of a pre - assigned product that the professor has chosen , and I have to convince the jury with the product as well with the strategy and how it will sell and reach the customer . I had the whole strategy in mind and on paper , but the real challenge was how to deliver it to the jury . That ’s when I used the visualization tool ; where it will help me connect with my audience , build common ground with them , and deliver the exact idea I have in mind using visuals that will translate my words into visuals for better understanding . Application In order to properly apply the visualization tool , I used a power point presentation that contained main points and ideas as well as images of the product , stores , manufacturing process , channels , and how to better expose the product through different methods such as social media and such . In addition to that , I also used a white board and marker in order to draw and visualize how the plan will be applied with arrows and main stakeholders and such . The presentation started with me introducing the product and highlighting its strengths and its importance , then moved into drawing the plan step by step from point the product leaves the manufacturing plant until it reaches the customer . At a certain point in the presentation , I drew a person representing a customer , and gradually showed them how the product exposure that is being done online caught his attention and pushed him to interact and finally purchase the actual product . Insight & Approach I was really impressed by the attention that the jury had , and how they were never bored by the talking , instead I was constantly receiving positive feedback , head nodes , and smiles showing that they are impressed . The visualization tool has proven that by using simple visual , I was able to strengthen my idea and make more real and more concrete claims and assumption . Without it , my approach would have been less valid and the strategy would not have been communicated effectively and efficiently . It has the ability to further strengthen the discussion when added with verbal communication . After a successful presentation , I recommended the tool to several other colleagues as it proved its success . As well , it received great positive feedback from the jury . This technique has multiple application that I will continue to use throughout my professional career and personal life , due to its proven results that is will provide better feedback , better discussion , greater attention , and most importantly a clearer image and visualization of what is being discussed or presented .