Story Telling Reflection

Challenge & Selection

In my line of work innovation has always been around, sometimes being clear as  water others as blurry and ambiguous as it can be. Storytelling has proven to be such  and effective way to let people know the whole “reason why” behind my thoughts  and process, a way to transmit messages and evoque passion across the team. Along  with other tools. It makes a great combination with the visualization tool and helps  me not only explain better, but to keep my audience engage with the message.

Since I work on communications, storytelling is an essential asset of our everyday  work, from creating internal pitches to selling those ideas to our clients, always from  the consumer perspective, like Andre Martin said the story it’s for the audience for  them to understand and be familiar.

Application

It’s funny cause I haven’t though much about it until now, it's always been kind of  natural the process of telling stories. What it do changes it’s the information behind  those stories, on our work we take the time to analyze our audience, using several  tools, knowing where they are, how do they connect to each other, in what time,  through what devices, in which formats, we ask these questions and more in order to  be closer and get a better message.    I call these to “humanize the message” and to create more human brands, I tend to  base these terms in two principles “Closeness & Relevance”, the first one knowing the  behavior of our audience and the second one giving them answers to the questions  or needs they are looking for, based on empathy, which usually creates a smooth  narrative path for us to deliver a good story.

From that point when we get those insights and needs we tend to create inner  checkpoints so we can discuss if the message is clear, so we can fine tuning until we  consider is adequate.

Insight

The most important insight gained based on this tool it’s the reaction of the  audience, to get feedback and watch closely how do they feel, how do they get or  interpret our message, do they get it fully? or do we need to pay more attention,  does it creates emotions?. One of my dearest industry friends always said that our  work has to provoke either a good feeling or a bad one, but nothings worse than a  boring and unnoticed message or in this case a story.

Knowing or getting the reaction of the audiences is one of the greatest key to  improve and/or keep working on what we are trying to deliver.

Approach

One of the things I most definitively going to try more often is combining mind  mapping with story telling, mind mapping has always been a way to channel not only  my thoughts but the opinions, channels and insights of the people around me. For me  it's a visual and practical way to let people know the paths and how they are  connected. Kind of taking a step back to see the whole picture.

With this on mind and based on my personal line of work, not always people across  the organization understand easily a mind map because of its sometimes complexity  or technicality. Combining both tools will help me get them to understand these  “whole picture” concept to let people know how each of the steps its relevant and  plays a decisive role toward the collective goal.


Story Telling Reflection Challenge & Selection In my line of work innovation has always been around , sometimes being clear as water others as blurry and ambiguous as it can be . Storytelling has proven to be such and effective way to let people know the whole “ reason why ” behind my thoughts and process , a way to transmit messages and evoque passion across the team . Along with other tools . It makes a great combination with the visualization tool and helps me not only explain better , but to keep my audience engage with the message . Since I work on communications , storytelling is an essential asset of our everyday work , from creating internal pitches to selling those ideas to our clients , always from the consumer perspective , like Andre Martin said the story it ’s for the audience for them to understand and be familiar . Application It ’s funny cause I have n’t though much about it until now , it 's always been kind of natural the process of telling stories . What it do changes it ’s the information behind those stories , on our work we take the time to analyze our audience , using several tools , knowing where they are , how do they connect to each other , in what time , through what devices , in which formats , we ask these questions and more in order to be closer and get a better message . I call these to “ humanize the message ” and to create more human brands , I tend to base these terms in two principles “ Closeness & Relevance ” , the first one knowing the behavior of our audience and the second one giving them answers to the questions or needs they are looking for , based on empathy , which usually creates a smooth narrative path for us to deliver a good story . From that point when we get those insights and needs we tend to create inner checkpoints so we can discuss if the message is clear , so we can fine tuning until we consider is adequate . Insight The most important insight gained based on this tool it ’s the reaction of the audience , to get feedback and watch closely how do they feel , how do they get or interpret our message , do they get it fully ? or do we need to pay more attention , does it creates emotions ? . One of my dearest industry friends always said that our work has to provoke either a good feeling or a bad one , but nothings worse than a boring and unnoticed message or in this case a story . Knowing or getting the reaction of the audiences is one of the greatest key to improve and/or keep working on what we are trying to deliver . Approach One of the things I most definitively going to try more often is combining mind mapping with story telling , mind mapping has always been a way to channel not only my thoughts but the opinions , channels and insights of the people around me . For me it 's a visual and practical way to let people know the paths and how they are connected . Kind of taking a step back to see the whole picture . With this on mind and based on my personal line of work , not always people across the organization understand easily a mind map because of its sometimes complexity or technicality . Combining both tools will help me get them to understand these “ whole picture ” concept to let people know how each of the steps its relevant and plays a decisive role toward the collective goal .