Final Assignment  - Learning Launch

1. Challenge  I am a head of travel agency’s marketing department and my team’s challenge is to  launch a new online booking tool in the company’s main webpage in order to sattisfy  our customers needs for fast and effective booking tool. My task also covers to reduce  sales staff costs and marketing spendings on different media campaigns.  This project is supported by the marketing team and local IT staff, which is ready to  support me with any technical matters.   The product has to be launched as soon as possible to give better service to our  demanding customers and therefore it’s a really big challenge for all of us.    2. Selection   So far our team has followed traditional approach in planing new projects but in this  case we’re ready for design thinking tool and specifically the learning launch tool  because of the timing. Therefore we’re open for an experiment which could be  quickly tested and prototyped.    3. Application   At the very beginning we made three hypothesis:

1) our customers demand an online booking tool which will fasten the booking

process;

2) our staff resources could work more effectively;  3) marketing expenses might be cutted.

We started with a survey distributed through social media where put several questions  to get more knowledge about our customers needs, expectations and problematic  everyday situations they’re overgoing. We addressed different age groups, sorted  various preferances and tested the actual demand.  Then we focused on the sales staff – group meetings, individual interviews and the IT  team capability. We had an emotional and creative brainstorming which led to  assumption that at first we have to try an experiment with online engine  just for one  business unit which will be fast and effective trial before the big deal. This  experiment might be easy to launch and test. It will give us a fast response about the  clients satifaction and any technical problems if any.  And finally we discussed the most effective online marketing tasks and possibilities to  cut marketing expenses. As our team is small we’ve learned it in a short time and  defined our tasks and priorities in the new online business environment. Also this  hypothesis will be tested during the experiment with new online booking engine.    4. Insight   We’re convinced that the learning launch tool has a good potential to test our earlier  made assumptions, at the same time getting the truth about our clients needs and our  company’s potential and further workflow. We’re proud that our boss highly  evaluates the new way of business thinking and encorages the team for new  challenges. We’re open for that.    5. Approach

Our project is still in progress and so far we’re purely sattisfied with the results of the  learning launch tool. It’s easy to use and it has a great touch of creativity so needed  for marketing ideas. It allows us to get better knowledge of our clients, employees and  it allows experiments to get the truth!  After this first trial of Design Thinking method we’re strongly motivated to try also  other tools like Visualization, Story-telling and Mind-mapping as well.


Final Assignment - Learning Launch 1 . Challenge I am a head of travel agency ’s marketing department and my team ’s challenge is to launch a new online booking tool in the company ’s main webpage in order to sattisfy our customers needs for fast and effective booking tool . My task also covers to reduce sales staff costs and marketing spendings on different media campaigns . This project is supported by the marketing team and local IT staff , which is ready to support me with any technical matters . The product has to be launched as soon as possible to give better service to our demanding customers and therefore it ’s a really big challenge for all of us . 2 . Selection So far our team has followed traditional approach in planing new projects but in this case we ’re ready for design thinking tool and specifically the learning launch tool because of the timing . Therefore we ’re open for an experiment which could be quickly tested and prototyped . 3 . Application At the very beginning we made three hypothesis : 1 ) our customers demand an online booking tool which will fasten the booking process ; 2 ) our staff resources could work more effectively ; 3 ) marketing expenses might be cutted . We started with a survey distributed through social media where put several questions to get more knowledge about our customers needs , expectations and problematic everyday situations they ’re overgoing . We addressed different age groups , sorted various preferances and tested the actual demand . Then we focused on the sales staff – group meetings , individual interviews and the IT team capability . We had an emotional and creative brainstorming which led to assumption that at first we have to try an experiment with online engine just for one business unit which will be fast and effective trial before the big deal . This experiment might be easy to launch and test . It will give us a fast response about the clients satifaction and any technical problems if any . And finally we discussed the most effective online marketing tasks and possibilities to cut marketing expenses . As our team is small we ’ve learned it in a short time and defined our tasks and priorities in the new online business environment . Also this hypothesis will be tested during the experiment with new online booking engine . 4 . Insight We ’re convinced that the learning launch tool has a good potential to test our earlier made assumptions , at the same time getting the truth about our clients needs and our company ’s potential and further workflow . We ’re proud that our boss highly evaluates the new way of business thinking and encorages the team for new challenges . We ’re open for that . 5 . Approach Our project is still in progress and so far we ’re purely sattisfied with the results of the learning launch tool . It ’s easy to use and it has a great touch of creativity so needed for marketing ideas . It allows us to get better knowledge of our clients , employees and it allows experiments to get the truth ! After this first trial of Design Thinking method we ’re strongly motivated to try also other tools like Visualization , Story - telling and Mind - mapping as well .