Design thinking using mind mapping

1/Challenge : Suppose that i run a company that delivers food.and connects customers to  delivery from restaurants in the city .We help restaurants reach more customers and build their  businesses. We give delivery partners another way to earn good money, with or without a car.  And of course, we weave everything into the smooth, magical experience people expect from us.

we’re designing improvements to the way people find their food. It’s an exciting challenge.  Smartphones have only been around for a decade, but people have been preparing and selling  food for millennia. we get to combine brand-new technology with the very old, very fundamental,  very universal activity of eating and enjoying cuisine.

Designers on our team love food culture, logistical challenges, and the demands of a fast-growth  startup. We take pride in our ability to move quickly, build empathy with our customers, and make  complex services run smoothly. Our designs reach many different types of people with very  different needs, but the same approach guides our mission to make eating well effortless at any  time, for anyone..

2/ section mind mapping: in this case we opt to direcly collect information from our customer  base and we work on those data to seek further solutions.

3/ Application:

Every quarter, designers visit a city and dive deeply into that market. They learn the city’s food  culture. They study the transportation and logistical infrastructures. They interview delivery  partners, restaurant workers, and consumers. They eat and eat and eat. Upon return, they share  their learnings with the entire team. Each visit helps build a comprehensive understanding of our  different markets and customers.

Order shadowing allows us to observe our designs in use. We follow partners on deliveries, visit  restaurants during the rush, and sit in people’s homes while they order dinner. Watching our  products in the wild helps us better understand the needs of our customers, how well our designs  address those needs, and and what challenges exist in the real world that we can’t replicate in  the office.

Fireside chats give us the opportunity to hear from customers directly. As much as possible, we  invite delivery partners, restaurant workers, and consumers into our offices to discuss their  experiences with us. These sessions provide a lightweight way to empathize with users and  bridge the gaps between deeper immersion activities like Walkabouts and order shadows. And  while we don’t have fireplaces in the offices (yet), we do take advantage of the plethora of looping  fireplace videos on YouTube.

Rapid field testing helps us see how customers respond to designs in progress. Our researchers  and designers take mock-ups and prototypes into restaurants, inside delivery vehicles, and into  people’s homes to test our products in the places they’ll be used. Getting out of the office is  essential when designing for real-world problems like finding parking, delivering to large  apartment buildings, or speeding up workflows in the kitchen during the dinner rush.

4/insight: The results have been gratifying. In just a short time, we’ve expanded to over 80 cities  worldwide. We’ve provided restaurants with new ways to reach customers and build their  businesses. We’ve created another, often easier option for delivery partners to earn money with

Uber. We’ve invented new ways for hungry people to find and enjoy the food they love. As  designers, we get to solve complex problems, positively affect people’s lives, and shape the  future of eating.

5/Approach: I consider that mind mapping is very crucial and useful tool for design thinking  process and hint we will opt for its usefulness for next objectives for our company


Design thinking using mind mapping 1 / Challenge : Suppose that i run a company that delivers food.and connects customers to delivery from restaurants in the city .We help restaurants reach more customers and build their businesses . We give delivery partners another way to earn good money , with or without a car . And of course , we weave everything into the smooth , magical experience people expect from us . we ’re designing improvements to the way people find their food . It ’s an exciting challenge . Smartphones have only been around for a decade , but people have been preparing and selling food for millennia . we get to combine brand - new technology with the very old , very fundamental , very universal activity of eating and enjoying cuisine . Designers on our team love food culture , logistical challenges , and the demands of a fast - growth startup . We take pride in our ability to move quickly , build empathy with our customers , and make complex services run smoothly . Our designs reach many different types of people with very different needs , but the same approach guides our mission to make eating well effortless at any time , for anyone .. 2/ section mind mapping : in this case we opt to direcly collect information from our customer base and we work on those data to seek further solutions . 3/ Application : Every quarter , designers visit a city and dive deeply into that market . They learn the city ’s food culture . They study the transportation and logistical infrastructures . They interview delivery partners , restaurant workers , and consumers . They eat and eat and eat . Upon return , they share their learnings with the entire team . Each visit helps build a comprehensive understanding of our different markets and customers . Order shadowing allows us to observe our designs in use . We follow partners on deliveries , visit restaurants during the rush , and sit in people ’s homes while they order dinner . Watching our products in the wild helps us better understand the needs of our customers , how well our designs address those needs , and and what challenges exist in the real world that we ca n’t replicate in the office . Fireside chats give us the opportunity to hear from customers directly . As much as possible , we invite delivery partners , restaurant workers , and consumers into our offices to discuss their experiences with us . These sessions provide a lightweight way to empathize with users and bridge the gaps between deeper immersion activities like Walkabouts and order shadows . And while we do n’t have fireplaces in the offices ( yet ) , we do take advantage of the plethora of looping fireplace videos on YouTube . Rapid field testing helps us see how customers respond to designs in progress . Our researchers and designers take mock - ups and prototypes into restaurants , inside delivery vehicles , and into people ’s homes to test our products in the places they ’ll be used . Getting out of the office is essential when designing for real - world problems like finding parking , delivering to large apartment buildings , or speeding up workflows in the kitchen during the dinner rush . 4 / insight : The results have been gratifying . In just a short time , we ’ve expanded to over 80 cities worldwide . We ’ve provided restaurants with new ways to reach customers and build their businesses . We ’ve created another , often easier option for delivery partners to earn money with Uber . We ’ve invented new ways for hungry people to find and enjoy the food they love . As designers , we get to solve complex problems , positively affect people ’s lives , and shape the future of eating . 5 / Approach : I consider that mind mapping is very crucial and useful tool for design thinking process and hint we will opt for its usefulness for next objectives for our company