Learning Launch

Challenge:

Me and my friend was looking to start an online business. We both are Indians and we are studying master

program in Moscow, totally new city for us. We are quite unaware of people acceptance and behavior here.

It just 8 months we had spend here. We have an idea and product to launch but how to launch and what

change required according to local people choice is all confusion about. We many times ask people, but all

this actually question our product itself.

Selection:

This MOOC course was a part of our curriculum, fortunately when we both are confused about our product

framing that time only, I was attending this course. To be honest I just want to give a try to this tool. I

convinced my friend to quickly experiment our product with learning launch.

Application:

To lookout the results of our experiment, we first required our products here in Moscow from India. Within

week we able to arrange and then start making whole process of exterior looking of our product its

packaging and its initial feel concept. We want to give our customer the smell of Indian art by this product.

As this thing is not that easy as it sounds our product is all about art in simplicity. We focused on our

product initial look and start making different concepts to frame our product. Our first launch was just to

see the initial reaction of customer after looking to our products. We show different products to different

people in different places and capture all their motions to see after reaction.

In our second launch we want to project different price of our product with different outlook. Here we are

mostly looking the feeling of our customer. We want to know what matter most in our product but not by

there words but by there way of accepting. We want to deep analysis our product value in Russian Market.

Insight:

By applying the learning launch tool, we identified our concepts and designed launches to test these

assumptions. We try to the anticipated results, expecting to find that a more artistic approach would increase

our product value, and that key customer would be fairly attractive to the new product. Our actual results

were slightly different from what we anticipated: while me and my friend was open to the artified our

product, whereas customers are mostly admiring the simplicity of the product. Moving forward, we will

review this insight and incorporate it into future launch designs. The ongoing incorporation of insight is

particularly important at this stage, as launches come before a full rollout in the design thinking timeline.

Approach:

Me and my friend has already gone through several design thinking tools and are at this stage in the timeline,

the learning launch is the appropriate tool. As previously mentioned, we needs to review the insight gained

from our first two launches and incorporate this insight into future launch designs. Future launch designs

should reflect insight gained, progress made, and come closer to a compelling solution ready for full rollout.

After this learning launch we found relatively better options for our product with understanding of our

customer behavior, at least for Moscow.


Learning Launch Challenge : Me and my friend was looking to start an online business . We both are Indians and we are studying master program in Moscow , totally new city for us . We are quite unaware of people acceptance and behavior here . It just 8 months we had spend here . We have an idea and product to launch but how to launch and what change required according to local people choice is all confusion about . We many times ask people , but all this actually question our product itself . Selection : This MOOC course was a part of our curriculum , fortunately when we both are confused about our product framing that time only , I was attending this course . To be honest I just want to give a try to this tool . I convinced my friend to quickly experiment our product with learning launch . Application : To lookout the results of our experiment , we first required our products here in Moscow from India . Within week we able to arrange and then start making whole process of exterior looking of our product its packaging and its initial feel concept . We want to give our customer the smell of Indian art by this product . As this thing is not that easy as it sounds our product is all about art in simplicity . We focused on our product initial look and start making different concepts to frame our product . Our first launch was just to see the initial reaction of customer after looking to our products . We show different products to different people in different places and capture all their motions to see after reaction . In our second launch we want to project different price of our product with different outlook . Here we are mostly looking the feeling of our customer . We want to know what matter most in our product but not by there words but by there way of accepting . We want to deep analysis our product value in Russian Market . Insight : By applying the learning launch tool , we identified our concepts and designed launches to test these assumptions . We try to the anticipated results , expecting to find that a more artistic approach would increase our product value , and that key customer would be fairly attractive to the new product . Our actual results were slightly different from what we anticipated : while me and my friend was open to the artified our product , whereas customers are mostly admiring the simplicity of the product . Moving forward , we will review this insight and incorporate it into future launch designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach : Me and my friend has already gone through several design thinking tools and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , we needs to review the insight gained from our first two launches and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout . After this learning launch we found relatively better options for our product with understanding of our customer behavior , at least for Moscow .