Mind Mapping

Challenge – I was part of a team in a pharmaceutical company that was preparing to launch  a new product. The challenge was there were 100 products already available in the market  and they were already well established. If we launched this product we will 105th player in  the market and we will be entering the market almost a decade later than earlier entrants.  So now if we launch the product the chances of recall of this product and prescription by  doctor will take a huge effort

Selection – Mind mapping is the tool we selected to understand the patterns and ideas  emerging based on our market research and insights collected by talking to doctors and 3rd  party survey of patients.We selected the tool because of enormity of the data and diverse  nature of the data.The idea to use this tool was to identify any big idea or pattern emerging

Application – When we used mind mapping (As beautifully explained in week 3 video by  Neha Kumar) as a tool to decode the immense data we collected by talking to doctors  throughout the country and analysing the survey, two patterns clearly emerged

 Doctors said there is lack of compliance in patients because they were not taking the

tablets because of difficulty in swallowing which is a common problem in the age  group for which the medicine is prescribed

 Patient survey gave us the insight on currently available tablets being too big to

swallow

Mind Mapping helped us identify two patterns

 Difficulty in swallowing    Big size of tablets

Insight -So we decided what if the tablets are smaller in size but equally effective. This will  address both the problems of both the stakeholders. This idea was translated and a smaller  tablet was introduced into the market and even though we were late entrants our sales  zoomed up and soon we were the among the top 4 brands.

I have realised the power of design thinking. The answers are all out there,we just need to  ask right questions. Design thinking helps us to ask those right questions. Once you ask right  questions and gather data, identifying the patters becomes of utmost importance and again  design thinking with tools like Mind mapping really helps to get there. Design thinking  shows you the path of how complex problems  can be simplified and how beautiful solutions  can be designed which can make a great difference in the lives of the people

Approach – Going forward I would like to use mind mapping as a tool to identify the  patterns from complex data points. After using mind mapping my approach towards  problem solving has become more fun, helps me to get to root cause of the problem and  design solutions which can address the need.Going forward I would like to use all the tools  like visualization,storytelling and learners launch to design comprehensive,scalable, problem  solving solutions


Mind Mapping Challenge – I was part of a team in a pharmaceutical company that was preparing to launch a new product . The challenge was there were 100 products already available in the market and they were already well established . If we launched this product we will 105th player in the market and we will be entering the market almost a decade later than earlier entrants . So now if we launch the product the chances of recall of this product and prescription by doctor will take a huge effort Selection – Mind mapping is the tool we selected to understand the patterns and ideas emerging based on our market research and insights collected by talking to doctors and 3rd party survey of patients . We selected the tool because of enormity of the data and diverse nature of the data . The idea to use this tool was to identify any big idea or pattern emerging Application – When we used mind mapping ( As beautifully explained in week 3 video by Neha Kumar ) as a tool to decode the immense data we collected by talking to doctors throughout the country and analysing the survey , two patterns clearly emerged  Doctors said there is lack of compliance in patients because they were not taking the tablets because of difficulty in swallowing which is a common problem in the age group for which the medicine is prescribed  Patient survey gave us the insight on currently available tablets being too big to swallow Mind Mapping helped us identify two patterns  Difficulty in swallowing  Big size of tablets Insight -So we decided what if the tablets are smaller in size but equally effective . This will address both the problems of both the stakeholders . This idea was translated and a smaller tablet was introduced into the market and even though we were late entrants our sales zoomed up and soon we were the among the top 4 brands . I have realised the power of design thinking . The answers are all out there , we just need to ask right questions . Design thinking helps us to ask those right questions . Once you ask right questions and gather data , identifying the patters becomes of utmost importance and again design thinking with tools like Mind mapping really helps to get there . Design thinking shows you the path of how complex problems can be simplified and how beautiful solutions can be designed which can make a great difference in the lives of the people Approach – Going forward I would like to use mind mapping as a tool to identify the patterns from complex data points . After using mind mapping my approach towards problem solving has become more fun , helps me to get to root cause of the problem and design solutions which can address the need . Going forward I would like to use all the tools like visualization , storytelling and learners launch to design comprehensive , scalable , problem solving solutions