Tool that applied: Storytelling

Challenge & Selection

Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the  times.

As a vice team leader of a club in my engineering school where I create my own brand, I always faced  the challenges of how to attract more students who are just comfortable with technical things to try and  fall in love with what we do in our club specially my brand.

I choose to apply storytelling as it is able to get insight into students, build empathy and reach them  emotionally. I often create personas to represent target users and add conflict to stories that reflect  their user journeys and problems. One of the reason is through crafting stories, we can better  understand what users want from a solution. Good stories always captivate audiences.

Story makes it easy for everyone involved in the project to empathize with the users and ensure that  their work matches the story. Having a story throughout your project means marketing the design at  the end of the design process is also straightforward, as you already know exactly which story to tell to  show how your product provides value.

Application

Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice of building  brands that directly appeal to consumers’ self, emotional state, needs and aspirations. The purpose of  emotional branding is to establish a connection between consumers and products by stimulating  consumer emotions. Human needs such as love, power, emotional security, and self-satisfaction are  based on emotions in the subconscious, as the basis of emotional brands, and allow marketers to create  self-fulfilling prophecies in consumer demand. People want to meet demand, and advertisers need to  implement these needs in a permanent cycle.

Our project has launched a new natural shampoo product lines that allows real women to share their  product experiences in a facebook group of our project, through videos and blog where real women  share their hair transformation stories and how new natural products can save them.

This types of storytelling enables new customers more willingness to embark their journey on our  products as the review is real and high credibility.

Insight

By applying the learning tool, we designed and tested our solutions. Through the learning process we  got to improve our product’s function and design to meet user’s expectation. It is through this process  we realized that the customers were more attract to the review from the Facebook as it is shared by  normal users but not celebrity or influencer. Our marketing department used the results of this process  to re-strategize our marketing campaign. Moving forward our business will focus on human centered  design to improve our product and services.

Approach

Through applying the storytelling tools, another tools like visualization and mind-mapping directly  applied. In order to perform a more perfect results, learning launch is another tool that I would be  considered in the next steps. One of the reason is learning launch is also an important tool for our  business. We need as a small team to review the insight gained from our first launch and incorporate  this insight into future launch designs as this is the most effective and ideal way of approaching and  implementing solutions. Future launch designs should reflect insight gained, progress made, and come  closer to a compelling solution ready for full roll out.


Tool that applied : Storytelling Challenge & Selection Storytelling is a powerful tool that we use in different situations of our daily life and that I applied all the times . As a vice team leader of a club in my engineering school where I create my own brand , I always faced the challenges of how to attract more students who are just comfortable with technical things to try and fall in love with what we do in our club specially my brand . I choose to apply storytelling as it is able to get insight into students , build empathy and reach them emotionally . I often create personas to represent target users and add conflict to stories that reflect their user journeys and problems . One of the reason is through crafting stories , we can better understand what users want from a solution . Good stories always captivate audiences . Story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story . Having a story throughout your project means marketing the design at the end of the design process is also straightforward , as you already know exactly which story to tell to show how your product provides value . Application Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions . Human needs such as love , power , emotional security , and self - satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to implement these needs in a permanent cycle . Our project has launched a new natural shampoo product lines that allows real women to share their product experiences in a facebook group of our project , through videos and blog where real women share their hair transformation stories and how new natural products can save them . This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our product ’s function and design to meet user ’s expectation . It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users but not celebrity or influencer . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . Approach Through applying the storytelling tools , another tools like visualization and mind - mapping directly applied . In order to perform a more perfect results , learning launch is another tool that I would be considered in the next steps . One of the reason is learning launch is also an important tool for our business . We need as a small team to review the insight gained from our first launch and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .