Example Reflection – Mind Mapping

Challenge

Mind mapping is a great tool which I have used in almost all academia projects. I am a student at  Kasetsart University Laboratory School (ULVR Parsons,Mumbai) currently pursuing Strategic Design  Management Program. Last fall semester I worked on service design project for digital banking  services. The challenge was to find what are the problems faced by the consumers in Indian banks.  The whole idea was to understand the pain areas, needs of both the customers as well as the  bank employees and how we can improve the experience for both the customers & bank  employees by creating and reimagining a service design in Indian banks. The problem statement  that our group framed was “How might we create simplified banking services (Digital/Physical)  for the urban consumers in India”

Selection

Before starting the project me and my team members were quite well aware with the design  thinking tools/methodologies so collectivelty we first decided to use the mind mapping tool and  unbundle the banking industry target customers. The advantages of mind mapping is that it helps  us in generating new creative ideas and also it is a great method which help us to categorize and  organize ideas in a better form. It is the best brainstorming method or tool which engages all  stakeholders in the design process.

Application

Our group first started unbundling/dividing the banking industry for eg. What are the types  different types banking services and what are the processes under them. To make our job simple  we divided the mind map into three parts and also assigned them different colour codes which  were –

 Unknown, Underleveraged - Green (High opportunity area)   Known, but Underleveraged – Yellow   Known and Overleveraged – Red

This categorization actually helped us to identify those high opportunity areas where there is a  great opportunity for us innovate/disrupt the current state of banking experiences. It gave us a  detailed understanding of the areas that we as team need to focus on and identify the problem  areas for the same.

Insight

As mentioned above the mind map tool helped us to identify various customer pain areas which  eventually led us to frame the problem statement for our project. Not only this but it allowed us  to think out of box and map our thoughts, connections, triggers without conflicting any  individual’s inputs.

Approach

According to me mind mapping is brainstorming tool which cannot be neglected by anyone in the  design thinking process. It is a appropriate tool to start with any design process. Whenever we  work on a similar project my team would definitely utilize this tool to get into the crux of the  matter through the mind and how they mapped.


Example Reflection – Mind Mapping Challenge Mind mapping is a great tool which I have used in almost all academia projects . I am a student at Kasetsart University Laboratory School ( ULVR Parsons , Mumbai ) currently pursuing Strategic Design Management Program . Last fall semester I worked on service design project for digital banking services . The challenge was to find what are the problems faced by the consumers in Indian banks . The whole idea was to understand the pain areas , needs of both the customers as well as the bank employees and how we can improve the experience for both the customers & bank employees by creating and reimagining a service design in Indian banks . The problem statement that our group framed was “ How might we create simplified banking services ( Digital / Physical ) for the urban consumers in India ” Selection Before starting the project me and my team members were quite well aware with the design thinking tools / methodologies so collectivelty we first decided to use the mind mapping tool and unbundle the banking industry target customers . The advantages of mind mapping is that it helps us in generating new creative ideas and also it is a great method which help us to categorize and organize ideas in a better form . It is the best brainstorming method or tool which engages all stakeholders in the design process . Application Our group first started unbundling / dividing the banking industry for eg . What are the types different types banking services and what are the processes under them . To make our job simple we divided the mind map into three parts and also assigned them different colour codes which were –  Unknown , Underleveraged - Green ( High opportunity area )  Known , but Underleveraged – Yellow  Known and Overleveraged – Red This categorization actually helped us to identify those high opportunity areas where there is a great opportunity for us innovate / disrupt the current state of banking experiences . It gave us a detailed understanding of the areas that we as team need to focus on and identify the problem areas for the same . Insight As mentioned above the mind map tool helped us to identify various customer pain areas which eventually led us to frame the problem statement for our project . Not only this but it allowed us to think out of box and map our thoughts , connections , triggers without conflicting any individual ’s inputs . Approach According to me mind mapping is brainstorming tool which can not be neglected by anyone in the design thinking process . It is a appropriate tool to start with any design process . Whenever we work on a similar project my team would definitely utilize this tool to get into the crux of the matter through the mind and how they mapped .