Challenge:

For my project, I was asked to act as an automobile councellor where I could help people  buy the right vehicle according to their budget and need.

For this I therefore chose to apply empathy to connect to my consumers/customers  emotionally by understanding their needs!

Application:

So here I started asking relevant questions like what type of car they prefer and what would  be their budget? What distance would they be travelling on a monthly basis and what colour  would be their go to choice? Asking such questions uses the ides of storytelling as we are  asking such questions and expecting answers in the firm of paras or stories from their side.

Insight:

What I have learned from conducting this exercise is that while the graphic is an important  part for reinforcement, their understanding of the problem they are working to solve, the  more valuable aspect of the activity, it shares the insights and shared learning that occurs  while they are working to state their problem. The graphic gives the group of customes a  point for discussion that allows them to share their perspectives and develop insights into  potential causes of their problem.


Challenge : For my project , I was asked to act as an automobile councellor where I could help people buy the right vehicle according to their budget and need . For this I therefore chose to apply empathy to connect to my consumers / customers emotionally by understanding their needs ! Application : So here I started asking relevant questions like what type of car they prefer and what would be their budget ? What distance would they be travelling on a monthly basis and what colour would be their go to choice ? Asking such questions uses the ides of storytelling as we are asking such questions and expecting answers in the firm of paras or stories from their side . Insight : What I have learned from conducting this exercise is that while the graphic is an important part for reinforcement , their understanding of the problem they are working to solve , the more valuable aspect of the activity , it shares the insights and shared learning that occurs while they are working to state their problem . The graphic gives the group of customes a point for discussion that allows them to share their perspectives and develop insights into potential causes of their problem .