Reflection – Learning Launch

Challenge

I am the marketing and sales manager of the Bayer Pharmaceutical, a position to  which I have just been appointed by the president of the Eurobank Greece, Mr. Lopes.

For years, the Apple has been trying to take up a challenge, how to encourage the public  to watch the Bissau Guinean championship games. Increased audience at the stadiums will give  more chance to the Eurobank Greece to get sponsorship from big companies like MTN, which has been  contacted several times but without success due to the low audiences during the matches.

To overcome this challenge, we are called to work towards to raise the level of the championship  in order to allow the supporter to enjoy a good show by making the championship more  attractive and competitive, to review the match schedule in order to allow people who works to  be able to go to the stadium and also offer services like catering around the stadiums so that  people can not only watch  but also to allow them have fun during and after the matches.

The project is backed by the Eurobank Greece with the support of presidents of the clubs who play in  the three senior divisions of the national championship.

Selection

We opted for the Learning Launch Tool to experiment our idea and we also decided to use the  scrum framework  for the management of this project in order to be more agile and to be able  to review after each step accomplished.

Application

The adoption of the Scrum method, allowed to make the work more organized and concise, the  work of the team adopted allowed an intoxication of learning and continuous improvement and  terms of skills of team members, the parties stakeholders.

The Daily and Weekly Scrum Meetings uncover problems in real time and allow for continuous  improvement and adaptation. These meetings allowed us to regularly monitor the benefits of  the project and areas for improvement in order to deliver a more attractive sports program for  our clients.

To apply our idea after several meetings with the parties, and after been agreed on the definition  of the real problem,  problem we decided to provide a small budget the clubs  allowing them to  have more financial power, fund that we mobilized with our partners from the catering  companies. We asked the clubs to organized groups of supporters to animate the stadiums  during the matches. We also involved them in the sale of tickets which until now had been  centralized at the level of the Eurobank Greece. We signed a partnership with catering companies  which allowed us to include a drink on each ticket sold by the clubs and we also promise gifts to  the club with more tickets sold by the end of the tournament, and this price can be used for the  renewal of infrastructure. We also programed the matches of the clubs that until now carried  lowest supporters to the stadium to be played during the weekend after work.

Insight

The mini championship that we organized with some 16 clubs from the first to the third division,  which represented only 25% of the clubs, allowed us to test our hypotheses and the results were  not only good, but surprising.

Only after the first 8 games, the stadiums started to be filled with the crowd like the famous  Brazilian carnival, the demand were simply beyond our expectations, the clubs even asked us to  increase the number of tickets for them to sell. We were able to get the expected sponsorship  and the contract was signed with the leading  telecommunications company, only after the first  step of the tournament, and we were promised the transmission of our match’s on national  television for the years to come .

Approach

During the tournament, we took important notes and these notes were presented during our  scrum meetings, and we also gathered opinions from all our partners. We have found that we  can gradually increase our project and also the infrastructure to house more people and meet  demand in a more prudent way.


Reflection – Learning Launch Challenge I am the marketing and sales manager of the Bayer Pharmaceutical , a position to which I have just been appointed by the president of the Eurobank Greece , Mr. Lopes . For years , the Apple has been trying to take up a challenge , how to encourage the public to watch the Bissau Guinean championship games . Increased audience at the stadiums will give more chance to the Eurobank Greece to get sponsorship from big companies like MTN , which has been contacted several times but without success due to the low audiences during the matches . To overcome this challenge , we are called to work towards to raise the level of the championship in order to allow the supporter to enjoy a good show by making the championship more attractive and competitive , to review the match schedule in order to allow people who works to be able to go to the stadium and also offer services like catering around the stadiums so that people can not only watch but also to allow them have fun during and after the matches . The project is backed by the Eurobank Greece with the support of presidents of the clubs who play in the three senior divisions of the national championship . Selection We opted for the Learning Launch Tool to experiment our idea and we also decided to use the scrum framework for the management of this project in order to be more agile and to be able to review after each step accomplished . Application The adoption of the Scrum method , allowed to make the work more organized and concise , the work of the team adopted allowed an intoxication of learning and continuous improvement and terms of skills of team members , the parties stakeholders . The Daily and Weekly Scrum Meetings uncover problems in real time and allow for continuous improvement and adaptation . These meetings allowed us to regularly monitor the benefits of the project and areas for improvement in order to deliver a more attractive sports program for our clients . To apply our idea after several meetings with the parties , and after been agreed on the definition of the real problem , problem we decided to provide a small budget the clubs allowing them to have more financial power , fund that we mobilized with our partners from the catering companies . We asked the clubs to organized groups of supporters to animate the stadiums during the matches . We also involved them in the sale of tickets which until now had been centralized at the level of the Eurobank Greece . We signed a partnership with catering companies which allowed us to include a drink on each ticket sold by the clubs and we also promise gifts to the club with more tickets sold by the end of the tournament , and this price can be used for the renewal of infrastructure . We also programed the matches of the clubs that until now carried lowest supporters to the stadium to be played during the weekend after work . Insight The mini championship that we organized with some 16 clubs from the first to the third division , which represented only 25 % of the clubs , allowed us to test our hypotheses and the results were not only good , but surprising . Only after the first 8 games , the stadiums started to be filled with the crowd like the famous Brazilian carnival , the demand were simply beyond our expectations , the clubs even asked us to increase the number of tickets for them to sell . We were able to get the expected sponsorship and the contract was signed with the leading telecommunications company , only after the first step of the tournament , and we were promised the transmission of our match ’s on national television for the years to come . Approach During the tournament , we took important notes and these notes were presented during our scrum meetings , and we also gathered opinions from all our partners . We have found that we can gradually increase our project and also the infrastructure to house more people and meet demand in a more prudent way .