LEARNING LAUNCH

Challenge & Selection

I’m a member at an Art Direction. This Art Direction works for an advertising agency. One fine day we had a challenge. It was raised by one of the Textile Customer. He was one of the regular customers who visits very often. He questioned us about the impact on their sales even when they increased the investment put into in various impact media. The whole team took the challenge and we decided to come up with a better solution for the company with the problem or challenges that have been raised.

Application

With my experience and studies, I tried to question back to know who were our true audience, what are their fears and objections? What are they looking for? And other doubts together with my team. So around ten to twelve clients were selected who were visiting the textile store, made them into a group and we interviewed them. They listed all the challenges. The entire team knew the challenges and let them list all the challenges without influencing their arguments or interrupting them in between.

Insight & Approach

This was one of the best experiences I had. The search for solution with the entire team working together was something I personally never experienced before. We identified major problems to the product with cross checking of the ethnographic data. And made all the necessary changes that are required and the clients were very helpful for us to sort all kinds of problems they face and the whole team with the clients worked together to come up with the best solution possible for the problems respectively.


LEARNING LAUNCH Challenge & Selection I ’m a member at an Art Direction . This Art Direction works for an advertising agency . One fine day we had a challenge . It was raised by one of the Textile Customer . He was one of the regular customers who visits very often . He questioned us about the impact on their sales even when they increased the investment put into in various impact media . The whole team took the challenge and we decided to come up with a better solution for the company with the problem or challenges that have been raised . Application With my experience and studies , I tried to question back to know who were our true audience , what are their fears and objections ? What are they looking for ? And other doubts together with my team . So around ten to twelve clients were selected who were visiting the textile store , made them into a group and we interviewed them . They listed all the challenges . The entire team knew the challenges and let them list all the challenges without influencing their arguments or interrupting them in between . Insight & Approach This was one of the best experiences I had . The search for solution with the entire team working together was something I personally never experienced before . We identified major problems to the product with cross checking of the ethnographic data . And made all the necessary changes that are required and the clients were very helpful for us to sort all kinds of problems they face and the whole team with the clients worked together to come up with the best solution possible for the problems respectively .