Mind Mapping

1. Challenge: Describe your challenge, including all relevant information.

I need to find out how to set up a new street side tea stall to help understand what  exactly can be the USP of a tea stall

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is

and why you selected it for your challenge -- including any appropriate video lecture  references).

The tool I choose is mind map. I want to make branches and sub branches of all  possible relevant options that can contribute to become the USP of the tea stall.

3. Application: Describe how you applied the tool you selected to your challenge (e.g.,

what you did and how the tool was applied effectively or ineffectively).

I imagines myself as the customer and I recorded each and every step that came to  my mind as a process of having the tea. This helped me gain insights about every  minute need the customer has when he/she comes to buy tea.

4. Insight: Describe the insight you gained from applying the tool you selected to your

challenge (e.g., how an insight affected your thinking about the challenge and about  design thinking more broadly).

Important aspects are: Tea stalls are visited mostly by two kinds of people. One who  are tea lovers and can come alone and others who just come because they have a  group break. The former can be happy simply with tea but the latter needs to have  other offerings like biscuits or snacks so that it can meet requirement of the groups  as they chat over the tea. There needs to be space for groups to stand together so  as to comfortably discuss over the tea. There should be convenience to discard the  cups used.

5. Approach: Describe what you might do differently next time -- applying the same tool

you selected or a different one -- and the reason(s) why.

Next time I could also make a mind map from perspective of the tea sellers to see  what parameters are most important to ensure profitability and how it can be  incorporated without compromising on above derived consumer insights.


Mind Mapping 1 . Challenge : Describe your challenge , including all relevant information . I need to find out how to set up a new street side tea stall to help understand what exactly can be the USP of a tea stall 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . The tool I choose is mind map . I want to make branches and sub branches of all possible relevant options that can contribute to become the USP of the tea stall . 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . I imagines myself as the customer and I recorded each and every step that came to my mind as a process of having the tea . This helped me gain insights about every minute need the customer has when he / she comes to buy tea . 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Important aspects are : Tea stalls are visited mostly by two kinds of people . One who are tea lovers and can come alone and others who just come because they have a group break . The former can be happy simply with tea but the latter needs to have other offerings like biscuits or snacks so that it can meet requirement of the groups as they chat over the tea . There needs to be space for groups to stand together so as to comfortably discuss over the tea . There should be convenience to discard the cups used . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . Next time I could also make a mind map from perspective of the tea sellers to see what parameters are most important to ensure profitability and how it can be incorporated without compromising on above derived consumer insights .