E marketing and sales Launch    Challenge I am a member of my organization’s marketing and sales department and my  challenge is to improve the sales of clothes within the department by  increasing  sales in the  online channel  (E - Commerce)and to spend marketing budgets on the right campaigns. We  had to innovate ideas in 1 month time and we were a team of 10 members from divergent  classes and fields. trying to uncover what our team members, as well as key stakeholders  within the larger marketing department and IT department, consider to be ineffective or  problematic throughout this process.  Selection  we consulted the team together about what we must focus and what is and what ifs of the  project.What is the necessary prototype testing procedure we need to go through.      Application  First time we focused on planning and execution . In particular, we wanted to see if we could  structure our tasks, projects, and processes to adapt the methods of the project  management for our work.Everyone shared their views and we tested this view one by one .  Our team went through a two-day training with a project management coach. Next, we  went through 7  workshops to structure our tasks and processes in a more systematic way.  We expected to produce a document with a clear description of our new, more agile  processes/workflow. For our second learning launch, we focused on gaining clarity about our  tasks and priorities. This tested our assumption that our prioritization of tasks was the main  cause of our workflow challenge. Our team completed an anonymous survey. Additionally,  five key stakeholders from the larger marketing department and IT department also  completed an survey.     Insight   By applying the learning launch tool, our team identified our assumptions and designed  launches to test these assumptions. Additionally, we thought through anticipated results,  expecting to find that a more agile approach would improve our workflow, and that both our  team and the key stakeholders would be fairly open to the new prioritization of tasks and  process. Our actual results were slightly different from what we anticipated: while our team  was open to the prioritization of tasks and process, the key stakeholders in the larger  marketing department and IT department expressed some concerns. Moving forward, our  team will review this insight and incorporate it into future launch designs. The ongoing  incorporation of insight is particularly important at this stage, as launches come before a full  rollout in the design thinking timeline.    Approach   Given that our team has already gone through several design thinking activities/tools and  are at this stage in the timeline, the learning launch is the appropriate tool. As previously  mentioned, our team needs to review the insight gained from our first two launches and  incorporate this insight into future launch designs.  Tools used :-  Journey Mapping  It  took the employes to get along with the ethnographic groups and understand their  problems and find the solutions. Like many wanted certain animation labelled clothes and

some needed a more formal attire . Here they  focused on targeting these people and  understand their needs and gave the the right  orders and solutions.           Storytelling and visualization  Stories  about new characters and people invoved more closly on them it reflected their  daily lifes  and they felt it was their own story of shortage of essentials from the market  place  the importance of variety through  the online sales and what types of characters that  are involved including the fictions of avengers and their related ads and stocks . Some were  influenced by this and the sales grew .     Visualization  Charts and images of people and a that reflected the post and blogs from big company social  medias and these were reframed into an easy language . the small video clips were used  which were more consice and appropriate . these were well understood and used by the  company .  The company saw a huge gowth of about an increase in sales by 15 % in the 3 month time  and the result was a success.


E marketing and sales Launch Challenge I am a member of my organization ’s marketing and sales department and my challenge is to improve the sales of clothes within the department by increasing sales in the online channel ( E - Commerce)and to spend marketing budgets on the right campaigns . We had to innovate ideas in 1 month time and we were a team of 10 members from divergent classes and fields . trying to uncover what our team members , as well as key stakeholders within the larger marketing department and IT department , consider to be ineffective or problematic throughout this process . Selection we consulted the team together about what we must focus and what is and what ifs of the project . What is the necessary prototype testing procedure we need to go through . Application First time we focused on planning and execution . In particular , we wanted to see if we could structure our tasks , projects , and processes to adapt the methods of the project management for our work . Everyone shared their views and we tested this view one by one . Our team went through a two - day training with a project management coach . Next , we went through 7 workshops to structure our tasks and processes in a more systematic way . We expected to produce a document with a clear description of our new , more agile processes / workflow . For our second learning launch , we focused on gaining clarity about our tasks and priorities . This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge . Our team completed an anonymous survey . Additionally , five key stakeholders from the larger marketing department and IT department also completed an survey . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . Additionally , we thought through anticipated results , expecting to find that a more agile approach would improve our workflow , and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process . Our actual results were slightly different from what we anticipated : while our team was open to the prioritization of tasks and process , the key stakeholders in the larger marketing department and IT department expressed some concerns . Moving forward , our team will review this insight and incorporate it into future launch designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs . Tools used : - Journey Mapping It took the employes to get along with the ethnographic groups and understand their problems and find the solutions . Like many wanted certain animation labelled clothes and some needed a more formal attire . Here they focused on targeting these people and understand their needs and gave the the right orders and solutions . Storytelling and visualization Stories about new characters and people invoved more closly on them it reflected their daily lifes and they felt it was their own story of shortage of essentials from the market place the importance of variety through the online sales and what types of characters that are involved including the fictions of avengers and their related ads and stocks . Some were influenced by this and the sales grew . Visualization Charts and images of people and a that reflected the post and blogs from big company social medias and these were reframed into an easy language . the small video clips were used which were more consice and appropriate . these were well understood and used by the company . The company saw a huge gowth of about an increase in sales by 15 % in the 3 month time and the result was a success .