5 years ago I was a member of product managment  department in my organization. Our business  was to improve and manage bulk messaging services. Bulk messaging services allows the customer   to send bulk messages to their customers for marketing or announcements. We were working with  our messaging partners for this product and our target was to expand to small customers which  segmented small business in our company.    The problem was our sales teams weren’t enough big, sales processes were transforming to online,  but our processes didn’t suitable online and also at least our partners didn’t want to serve small  companies because of profit. In their opinion, small companies haven’t leave enough profit.  On those days, we brainstorming and made a decision; to build our own messaging platform which  no need to partners and also all processes were online. So small companies could do all operations  online way to buy messaging packets, send messages and didn’t need any partner.       We set up a focus group from our team and our stakeholders. We draw all stages of process. And  also on that story board we listened our customers for user friendly experience.  Empathy is a key element of design thinking, a step-by-step approach to problem-solving that  involves observing and interviewing people as they go through an experience, and then using that  information to prototype and test ways of improving the product or process.      We identified the pain points not only customers, all our pain points. Now we had to produce ideas  to solve the pain points. We have created several scenarios and again we draw every scenario to  storyboards.    So we are ready to try the learning launch tool. Broadly speaking, the learning launch is an  experiment meant to quickly test an idea and prototype.   First we tested scenarios on story board with customers and choosed the best ones with the helps of  our stakeholders we started to prepare some prototype processes. And again with learning launch  tool we tested the prototype processes.   After every test, we discussed the process and tried to find out the best solution.     Finally we launched our new self-service messaging online platform.By using Design thinking,  we  reached the solution without losing time by identifying the problems from the eyes of our customers  and generating the right ideas.


5 years ago I was a member of product managment department in my organization . Our business was to improve and manage bulk messaging services . Bulk messaging services allows the customer to send bulk messages to their customers for marketing or announcements . We were working with our messaging partners for this product and our target was to expand to small customers which segmented small business in our company . The problem was our sales teams were n’t enough big , sales processes were transforming to online , but our processes did n’t suitable online and also at least our partners did n’t want to serve small companies because of profit . In their opinion , small companies have n’t leave enough profit . On those days , we brainstorming and made a decision ; to build our own messaging platform which no need to partners and also all processes were online . So small companies could do all operations online way to buy messaging packets , send messages and did n’t need any partner . We set up a focus group from our team and our stakeholders . We draw all stages of process . And also on that story board we listened our customers for user friendly experience . Empathy is a key element of design thinking , a step - by - step approach to problem - solving that involves observing and interviewing people as they go through an experience , and then using that information to prototype and test ways of improving the product or process . We identified the pain points not only customers , all our pain points . Now we had to produce ideas to solve the pain points . We have created several scenarios and again we draw every scenario to storyboards . So we are ready to try the learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an idea and prototype . First we tested scenarios on story board with customers and choosed the best ones with the helps of our stakeholders we started to prepare some prototype processes . And again with learning launch tool we tested the prototype processes . After every test , we discussed the process and tried to find out the best solution . Finally we launched our new self - service messaging online platform . By using Design thinking , we reached the solution without losing time by identifying the problems from the eyes of our customers and generating the right ideas .