Reflection

Learning Launch for Increasing Student Retention Rate

Challenge

I am a member of University Management Board. Our challenge is to improve Student Retention Rate  at University. Student Retention Rate is defined as the percent of students enrolling in consecutive fall  terms (e.g., Fall 2019 and Fall 2020), by dividing the number of students enrolled in both terms by the  number of students enrolled in term one (less completers who left the university). In 2015, retention  rate of our university is about 70% - and we want to increase to 80% after 2 year. Main department  who in charge of this project is Student Relation Department, working closely with Academic  Department and Student Admissions Department.

We are providing trimester model (3 semester per year), so will focus to reduce dropout rate for every  semester by doing some thing new for fresh students.

Selection

We choose the learning launch tool, so we can quickly test new idea for every semester and every  year.

Application

For our First Learning Launch, we focused on “Student Life” initiatives. There are big gap between  student life in K-12 and college life, living far from family, having new friends, new way to learn. We are  focusing to consulting, mentoring, caring activities for new student, especially for 2 two semesters.  Second Learning Launch is focus to student profession choice. Some student choose their profession  and university in high school, having not enough and sometimes based in wrong information. When  they come to university, we help student review their choice, and change to other if necessary. This  action is doing in 2nd & 3rd semester of first student year. Third Learning Launch is Overall campaign  named “Experience for Success”. Learning is having experiences and success, for 1st Years. In second  year of project, we apply all action in First and second Learning Launch together with overall campaign.

Insight

By applying the Learning Launch tool, our university team identified change the mindset to student- centric, “student success if our success”. After one year, retention rate is 73%, and after 2 year reaches  78%. It’s higher in US average retention rate (67%).

Approach

The Learning Launch is the good tool for the short term project. In the future, we will apply other  design thinking tools like Storytelling tools, because we have a lot of student success story to share  with staff and with new students.


Reflection Learning Launch for Increasing Student Retention Rate Challenge I am a member of University Management Board . Our challenge is to improve Student Retention Rate at University . Student Retention Rate is defined as the percent of students enrolling in consecutive fall terms ( e.g. , Fall 2019 and Fall 2020 ) , by dividing the number of students enrolled in both terms by the number of students enrolled in term one ( less completers who left the university ) . In 2015 , retention rate of our university is about 70 % - and we want to increase to 80 % after 2 year . Main department who in charge of this project is Student Relation Department , working closely with Academic Department and Student Admissions Department . We are providing trimester model ( 3 semester per year ) , so will focus to reduce dropout rate for every semester by doing some thing new for fresh students . Selection We choose the learning launch tool , so we can quickly test new idea for every semester and every year . Application For our First Learning Launch , we focused on “ Student Life ” initiatives . There are big gap between student life in K-12 and college life , living far from family , having new friends , new way to learn . We are focusing to consulting , mentoring , caring activities for new student , especially for 2 two semesters . Second Learning Launch is focus to student profession choice . Some student choose their profession and university in high school , having not enough and sometimes based in wrong information . When they come to university , we help student review their choice , and change to other if necessary . This action is doing in 2nd & 3rd semester of first student year . Third Learning Launch is Overall campaign named “ Experience for Success ” . Learning is having experiences and success , for 1st Years . In second year of project , we apply all action in First and second Learning Launch together with overall campaign . Insight By applying the Learning Launch tool , our university team identified change the mindset to student- centric , “ student success if our success ” . After one year , retention rate is 73 % , and after 2 year reaches 78 % . It ’s higher in US average retention rate ( 67 % ) . Approach The Learning Launch is the good tool for the short term project . In the future , we will apply other design thinking tools like Storytelling tools , because we have a lot of student success story to share with staff and with new students .