Example reflection – Visualization

Challenge & Selection - Describe your challenge, including all relevant information.    I’m Sales Manager in the media and broadcast industry, we offer solutions to solve  customer’s problems. The challenges we face during our meeting with the customers are in  different levels, but I will focus on technical and commercial ones only in this use case.     For the technical matters normally, our solution is a portion of an End-to-End complex  workflow where we collect an enormous quantity of the information and the challenge, we  face is how to put all the data together in a way to be easier to understand. We select to use  MS Visio as a design tools to help us to visualize the information in a schematic and dynamic  way and also, we use MS. PPT to present the information to the customer in a simple way.  They are simple and easy to use, it gives us the possibility to adapt and change the  representation on the fly if needed.     Commercially, the challenge we face is the quantity of the interlocutors coming from  different departments and each one will bring different information that may be relevant or  not to build the commercial strategy. Each customer has different process to proceed with  the selection of the vendor. We have to have a clear focus on how to build the strategy. We  use a simple MS PPT to map the org and build a visual org chart. it’s a simple tool we use  internally where we can visually identify the key person and modify or comment each  stakeholder.    Application - Describe how you applied the tool you selected to your challenge (e.g., what  you did and how the tool was applied effectively or ineffectively).    I have a use case with one of our important customers who needed a backup platform for its  7 systems, the solution should support manual and automatic redundancy. We were in  competition with other vendors which they have similar products to us.   Our team designed through the MS Visio a visual solution which shows and monitor all the 7  systems and the backup platform in a schematic way. We created different buttons that’s  simplifies the operation teamwork. it’s given him the possibility to select manually which  system from the 7 to export to the backup platform. it’s also shows him an alarm if there is  any issue in the system. After we made the first design prototype, we could adapt the  design by adding more element to the project that the customer didn’t realized he will need  them when he provided his request at the first stage.   The customer was very happy with the design and the solution proposed and he selected us  as the main vendor for his project.    Insight - Describe the insight you gained from applying the tool you selected to your  challenge (e.g., how an insight affected your thinking about the challenge and about  design thinking more broadly)    The visual design and the tool selected helps us to be in control of the overall solution, it’s  helps us to have a global overview of the problem and identify possible optimization that  customer didn’t saw in the beginning. It’s opened the customer mind to be more innovative

and interact with us in order to improve the solution and go beyond of what was expected  in the beginning. It’s gave us advantages against the competition and customer felt more  comfortable talking to us and sharing more information.   After the project has been realized and delivered to the customer, we have been nominated  and awarded at the best “Satellite Solutions Provider Company” of the year.   (https://issuu.com/cpitrade/docs/broadcast_pro_march_2021 page 40 - ATEME)    Approach - Describe what you might do differently next time -- applying the same tool you  selected or a different one – and the reason(s) why    I’m really proud of the approach that our team used for the project. We will use the same  design thinking tool which has been worked well in many times. We may explore other tools  depend on the use case.


Example reflection – Visualization Challenge & Selection - Describe your challenge , including all relevant information . I ’m Sales Manager in the media and broadcast industry , we offer solutions to solve customer ’s problems . The challenges we face during our meeting with the customers are in different levels , but I will focus on technical and commercial ones only in this use case . For the technical matters normally , our solution is a portion of an End - to - End complex workflow where we collect an enormous quantity of the information and the challenge , we face is how to put all the data together in a way to be easier to understand . We select to use MS Visio as a design tools to help us to visualize the information in a schematic and dynamic way and also , we use MS . PPT to present the information to the customer in a simple way . They are simple and easy to use , it gives us the possibility to adapt and change the representation on the fly if needed . Commercially , the challenge we face is the quantity of the interlocutors coming from different departments and each one will bring different information that may be relevant or not to build the commercial strategy . Each customer has different process to proceed with the selection of the vendor . We have to have a clear focus on how to build the strategy . We use a simple MS PPT to map the org and build a visual org chart . it ’s a simple tool we use internally where we can visually identify the key person and modify or comment each stakeholder . Application - Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . I have a use case with one of our important customers who needed a backup platform for its 7 systems , the solution should support manual and automatic redundancy . We were in competition with other vendors which they have similar products to us . Our team designed through the MS Visio a visual solution which shows and monitor all the 7 systems and the backup platform in a schematic way . We created different buttons that ’s simplifies the operation teamwork . it ’s given him the possibility to select manually which system from the 7 to export to the backup platform . it ’s also shows him an alarm if there is any issue in the system . After we made the first design prototype , we could adapt the design by adding more element to the project that the customer did n’t realized he will need them when he provided his request at the first stage . The customer was very happy with the design and the solution proposed and he selected us as the main vendor for his project . Insight - Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) The visual design and the tool selected helps us to be in control of the overall solution , it ’s helps us to have a global overview of the problem and identify possible optimization that customer did n’t saw in the beginning . It ’s opened the customer mind to be more innovative and interact with us in order to improve the solution and go beyond of what was expected in the beginning . It ’s gave us advantages against the competition and customer felt more comfortable talking to us and sharing more information . After the project has been realized and delivered to the customer , we have been nominated and awarded at the best “ Satellite Solutions Provider Company ” of the year . ( https://issuu.com/cpitrade/docs/broadcast_pro_march_2021 page 40 - ATEME ) Approach - Describe what you might do differently next time -- applying the same tool you selected or a different one – and the reason(s ) why I ’m really proud of the approach that our team used for the project . We will use the same design thinking tool which has been worked well in many times . We may explore other tools depend on the use case .