Reflection - Storytelling

Pietro Gabrielli

Challenge & Selection

In this course of Design Thinking I learned the basics about several design tools. One of those is storytelling. Storytelling is my favorite because it is so simple and easy to apply. It involves presenting your product or business in a story format that truly intrigues the potential customer or investor; while also creating a cause for a problem and making a list about different ways to solve it.

Application

Most likely, each and everyone of those reading this have gone for some shopping in some kind of clothing store and used a fitting room at least once in their lives. If you have used a fitting room several times, you must have felt that stress of not knowing when the employee might come knock on your door and open it because he couldn't hear you reply "taken" for some reason or another. Maybe the music inside the store was too loud, maybe you just panic and don't know what to do or say, or perhaps you happen to be deaf and/or mute. So, what happens next? The employee opens the door and there you are with barely any clothes on and some other customers catch a glimpse of you almost naked. If you go shopping regularly, then you must know the fear that I'm talking about.

While I was shopping myself I wondered: what if I were to design a device (either automatic or manual) that lets the employee know whether someone is currently using the fitting room or not?

Insight & Approach

My audience in this case, would be the customers that go shopping in clothing stores regularly, as well as investors and stores’ owners.

To apply this tool properly, it’s important to tell the story in the most intriguing way to the people that truly care about such things. After building a team for this presentation, we would need to be constantly asking relevant questions to our audience and then providing the answers to those questions. One of those questions could be: “How could this affect the overall customer’s experience apart from just using the fitting room?”. In that case, we can assure that the customer’s experience will be better, even if they don’t need to use the fitting room. Why? Because the employees’ workload will become less than usual, and that means they’ll be able to attend other tasks that are just as necessary, such as looking for a certain size for a customer, attending the cash register, welcoming customers into the store, and so on.


Reflection - Storytelling Pietro Gabrielli Challenge & Selection In this course of Design Thinking I learned the basics about several design tools . One of those is storytelling . Storytelling is my favorite because it is so simple and easy to apply . It involves presenting your product or business in a story format that truly intrigues the potential customer or investor ; while also creating a cause for a problem and making a list about different ways to solve it . Application Most likely , each and everyone of those reading this have gone for some shopping in some kind of clothing store and used a fitting room at least once in their lives . If you have used a fitting room several times , you must have felt that stress of not knowing when the employee might come knock on your door and open it because he could n't hear you reply " taken " for some reason or another . Maybe the music inside the store was too loud , maybe you just panic and do n't know what to do or say , or perhaps you happen to be deaf and/or mute . So , what happens next ? The employee opens the door and there you are with barely any clothes on and some other customers catch a glimpse of you almost naked . If you go shopping regularly , then you must know the fear that I 'm talking about . While I was shopping myself I wondered : what if I were to design a device ( either automatic or manual ) that lets the employee know whether someone is currently using the fitting room or not ? Insight & Approach My audience in this case , would be the customers that go shopping in clothing stores regularly , as well as investors and stores ’ owners . To apply this tool properly , it ’s important to tell the story in the most intriguing way to the people that truly care about such things . After building a team for this presentation , we would need to be constantly asking relevant questions to our audience and then providing the answers to those questions . One of those questions could be : “ How could this affect the overall customer ’s experience apart from just using the fitting room ? ” . In that case , we can assure that the customer ’s experience will be better , even if they do n’t need to use the fitting room . Why ? Because the employees ’ workload will become less than usual , and that means they ’ll be able to attend other tasks that are just as necessary , such as looking for a certain size for a customer , attending the cash register , welcoming customers into the store , and so on .