Story telling

Challenge:

As a marketing executive I work with different types of clients in my day to day life. in order to know the customer pulse, and what they are expecting from me is a challenging task. In order to make sales, I need to transform my ordinary product in to something extraordinary so I need to market my service to impress my clients. At the end of the day my aim is to reach my target.

Selection:

Here I use storing telling as a tool to make my operation easy and flexible, because story telling helps to build a deeper and stronger connection with my clients. It adds a human element to my product and the content I am projecting to the customers, story telling goes beyond the advertising, it makes people trust my product easy and maintains a loyal relationship with customers.

Stories are the most successful weapon to create a brand loyalty and to promote particularly in word of mouth marketing it is a best way to make my activity easy and flexible.

Application:

while doing marketing about daily planners with a educational institute, I was trying to explain about the importance of my product and its uses, how it helps to makes the students schedule productive. It is not making any sense to them, the I demonstrated how the product is designed and customized by gathering the information from different age groups and preferences, like age group of 18 to 25 has different routine compared to age group of people above 30. How it benefits to them to make them creative and productive by showing a demo through how to use it.

NO STORY , NO SALE…

Insight & approach:

The customized features included in daily planner, and my way of exhibiting the product by comparing the two age groups, and showing how it benefits to them, helped me to make good number of sales. Story telling lets business engage with customers and it helped me to share our brand vision in the pleasant manner. This story of comparison has created an impact to deal with customers and how to approach them considering their interest and need.

Now I can prepare ahead and think of stories that will assist in presenting my ideas and best illuminate them.


Story telling Challenge : As a marketing executive I work with different types of clients in my day to day life . in order to know the customer pulse , and what they are expecting from me is a challenging task . In order to make sales , I need to transform my ordinary product in to something extraordinary so I need to market my service to impress my clients . At the end of the day my aim is to reach my target . Selection : Here I use storing telling as a tool to make my operation easy and flexible , because story telling helps to build a deeper and stronger connection with my clients . It adds a human element to my product and the content I am projecting to the customers , story telling goes beyond the advertising , it makes people trust my product easy and maintains a loyal relationship with customers . Stories are the most successful weapon to create a brand loyalty and to promote particularly in word of mouth marketing it is a best way to make my activity easy and flexible . Application : while doing marketing about daily planners with a educational institute , I was trying to explain about the importance of my product and its uses , how it helps to makes the students schedule productive . It is not making any sense to them , the I demonstrated how the product is designed and customized by gathering the information from different age groups and preferences , like age group of 18 to 25 has different routine compared to age group of people above 30 . How it benefits to them to make them creative and productive by showing a demo through how to use it . NO STORY , NO SALE … Insight & approach : The customized features included in daily planner , and my way of exhibiting the product by comparing the two age groups , and showing how it benefits to them , helped me to make good number of sales . Story telling lets business engage with customers and it helped me to share our brand vision in the pleasant manner . This story of comparison has created an impact to deal with customers and how to approach them considering their interest and need . Now I can prepare ahead and think of stories that will assist in presenting my ideas and best illuminate them .