Learning Launch Tool

Challenge    I work in an online gift store business which sends gifts in the center of Mexico. Dedicated in

customize flower arrangements and balloons, also stuffed animals and some ​pastry​. One day

reviewing the orders we realized that the market that we were targeting was mainly gifts for

women, the problem was that we noticed that we were missing potential customers, men. It was

when we decided to look for gift options that men would like, agreeing that the target date would

be 3 months from that day. With this in mind we had to develop ideas, research data, customers,

analyze costs,  production time and create prototypes.    Selection    Learning Launch was the tool used due to the time and type of project. Because this tool involves

quick engaging with customers and testing new ideas, by learning and improving them on the

way. We wanted to test different prototypes so we could add, change or remove content,

depending on the customers reaction.    Application    What a man would like to receive on a special occasion? With this question we started

developing ideas that ended up being a brain storming of all the possible gifts. We divided the

team to design different gift concepts and created the first prototypes, this prototypes were

plywood boxes without covers filled with different combinations of content (chocolates, liqueurs,

board games, sweets, desserts and accessories).  Later on, we made interviews to key customers, part of this interviews was to show them the

prototypes and ask; what else they think  boxes needed? or how would they  like them the most?   After reviewing the interviews, we realized that in general the concept idea was liked by most of

them, but the content differed depending on the person. With this information, we met again to

see how we could we make each gift something customized, so when the customer sent the gift

could choose the content according to the taste of the person whom would receive it.  After that, we send these customized gifts to well-known people so they could give us feedback

and tell us about their reaction and how they felt receiving the box, the results changed, we

update the data and looked for a new option to sell personalized gifts and how it would affect on

the price.   On the web page you can choose between 3 box sizes, depending on the size of the boxes and

its various content the customer can choose what to put in it, according to the size and content is

the price.    Insight    Design thinking helped me organize the process of creating new projects and ideas, working in

them based on the the customers needs. By applying this tool, I realized that we can test key

customers, assumptions, prototypes and learn from experimentation, the data that the team

obtained from the customers was more specific than if we just asked them what they like or want.

Experimentation and testing results helped me getting to know more precisely what customers

really want, to be able to meet their real needs, and develop better products for them.

Approach    Next time I have to develop a similar project , I will use the Learning Launch tool again, because

by doing a lot of fast and cheap experiments we developed a better approach and learn on the

way what customers like the most. Also, at the beginning of the process I would use the mind

mapping tool in order to organize the data and join the patterns, because this time after doing the

interview we struggle mapping the data.


Learning Launch Tool Challenge I work in an online gift store business which sends gifts in the center of Mexico . Dedicated in customize flower arrangements and balloons , also stuffed animals and some ​pastry​. One day reviewing the orders we realized that the market that we were targeting was mainly gifts for women , the problem was that we noticed that we were missing potential customers , men . It was when we decided to look for gift options that men would like , agreeing that the target date would be 3 months from that day . With this in mind we had to develop ideas , research data , customers , analyze costs , production time and create prototypes . Selection Learning Launch was the tool used due to the time and type of project . Because this tool involves quick engaging with customers and testing new ideas , by learning and improving them on the way . We wanted to test different prototypes so we could add , change or remove content , depending on the customers reaction . Application What a man would like to receive on a special occasion ? With this question we started developing ideas that ended up being a brain storming of all the possible gifts . We divided the team to design different gift concepts and created the first prototypes , this prototypes were plywood boxes without covers filled with different combinations of content ( chocolates , liqueurs , board games , sweets , desserts and accessories ) . Later on , we made interviews to key customers , part of this interviews was to show them the prototypes and ask ; what else they think boxes needed ? or how would they like them the most ? After reviewing the interviews , we realized that in general the concept idea was liked by most of them , but the content differed depending on the person . With this information , we met again to see how we could we make each gift something customized , so when the customer sent the gift could choose the content according to the taste of the person whom would receive it . After that , we send these customized gifts to well - known people so they could give us feedback and tell us about their reaction and how they felt receiving the box , the results changed , we update the data and looked for a new option to sell personalized gifts and how it would affect on the price . On the web page you can choose between 3 box sizes , depending on the size of the boxes and its various content the customer can choose what to put in it , according to the size and content is the price . Insight Design thinking helped me organize the process of creating new projects and ideas , working in them based on the the customers needs . By applying this tool , I realized that we can test key customers , assumptions , prototypes and learn from experimentation , the data that the team obtained from the customers was more specific than if we just asked them what they like or want . Experimentation and testing results helped me getting to know more precisely what customers really want , to be able to meet their real needs , and develop better products for them . Approach Next time I have to develop a similar project , I will use the Learning Launch tool again , because by doing a lot of fast and cheap experiments we developed a better approach and learn on the way what customers like the most . Also , at the beginning of the process I would use the mind mapping tool in order to organize the data and join the patterns , because this time after doing the interview we struggle mapping the data .