Challenge & Selection

I am with the HR department in my organization and I realized most of the comms that  HR sends out there(to employees) were mostly in text format when I started working  with the firm. Communication is vital in an organization and sometimes communicating  effectively for results tend to be a challenge. Especially when the employee is under a  lot of work pressure and stressed, it sometimes becomes quite difficult for the receiver  to focus when the message being communicated is lengthy. Some employees rarely  open these messages whenever they received them on the employee portal. I then  decided to learn some tools on video making (infographics, animation and editing) to  help with the comms that are pushed to employees. The visualization tool was one that  could work perfectly in that case hence adopting that tool.

Application

So I started with taking the learning on the video making step by step. So for 2 out of 5  comms that had to go out there, just a little write up was required to introduce the  message which was followed by the video itself. So before I come up with the videos,  the internal communication team would send me the content (in a word format and  some pictures) detailing the key message which definitely has to be clearly indicated in  the video.

Communicating without results does not really help in an organization so making the  key message clear was pivotal in the process. The videos were not only shared on the  portal but also via respective departmental WhatsApp groups to cover especially those  who rarely open the portal.

Insight & Approach

So, with the insights, I realized there isn’t any survey that has been pushed out for  employees to share their views on the video comms, whether it’s helping or not. This  tool could enable the team to know the improvements and where we fall short in that  space.

Generally, feedback is very important if you want to grow and I think going forward this  tool can be adopted in that space to better employee experience with comms that are  pushed to them. If the videos are not working for them and they prefer another format  for the comms to take, they just let their views known to the team through the survey.

So, with the feedback tool, even those who find both (video and text) not to be working  for them as a result of any other factors could also suggest some options that they think  would work for them. With this, the team can make informed decision on how that can  be done effectively.


Challenge & Selection I am with the HR department in my organization and I realized most of the comms that HR sends out there(to employees ) were mostly in text format when I started working with the firm . Communication is vital in an organization and sometimes communicating effectively for results tend to be a challenge . Especially when the employee is under a lot of work pressure and stressed , it sometimes becomes quite difficult for the receiver to focus when the message being communicated is lengthy . Some employees rarely open these messages whenever they received them on the employee portal . I then decided to learn some tools on video making ( infographics , animation and editing ) to help with the comms that are pushed to employees . The visualization tool was one that could work perfectly in that case hence adopting that tool . Application So I started with taking the learning on the video making step by step . So for 2 out of 5 comms that had to go out there , just a little write up was required to introduce the message which was followed by the video itself . So before I come up with the videos , the internal communication team would send me the content ( in a word format and some pictures ) detailing the key message which definitely has to be clearly indicated in the video . Communicating without results does not really help in an organization so making the key message clear was pivotal in the process . The videos were not only shared on the portal but also via respective departmental WhatsApp groups to cover especially those who rarely open the portal . Insight & Approach So , with the insights , I realized there is n’t any survey that has been pushed out for employees to share their views on the video comms , whether it ’s helping or not . This tool could enable the team to know the improvements and where we fall short in that space . Generally , feedback is very important if you want to grow and I think going forward this tool can be adopted in that space to better employee experience with comms that are pushed to them . If the videos are not working for them and they prefer another format for the comms to take , they just let their views known to the team through the survey . So , with the feedback tool , even those who find both ( video and text ) not to be working for them as a result of any other factors could also suggest some options that they think would work for them . With this , the team can make informed decision on how that can be done effectively .