Business Expansion- Launching Launch

Challenge & Selection

This summer I am working for a firm as a summer intern in their strategy department and my challenge  is to create a strategy for the firm to expand its business in a new line of services. The company is  working in mechanical design domain for more than 13 years and now trying to create its name in  mechanical design training & certifications area by using in house experts.  The project scope includes  the launch of their training institute & it’s marketing & branding. Company doesn’t want to spend  much of its new resources in this project and doesn’t want to take affiliations from any other  established institutes. So, our main challenges are to come up with an effective solution which  requires very fewer resources & also help the company become a brand in the field of mechanical  design training sector. The timeframe for project completion is two months. So, our main focus in this  project will be to focus on utilizing existing company resources, in house experts and marketing  department.

After going through several tools & processes we have decided to try the learning launch tool. This  tool is good because it will be easier to quickly test some new ideas and then implement them. As in  current scenario engagement with customers on all is necessary for any initiative to be successful.

Application

Initially, we decided to conduct market research and also conducted some market surveys to come up  with some information on the type of platforms and learning ways people prefer in the mechanical  design domain. In the initial two weeks, we collected as much information we can from customers and  then with the help of in-house experts we created a course structure as per the industry standards.  After that, we started testing our assumptions related to course structure, course material with the  students. We took regular feedback from students and incorporated more changes in our training  plan. Then we started working on the effective utilization of existing resources so that expense on the  purchase of new resources will be low. We took different assumptions and then tried to minimize the  use of resources. We recommended using old systems in working condition, in house mentors and  company infrastructure for providing training.

After this, we proposed a marketing plan based on current preferences of the customers. We took  feedback from customers on what type of information they want to see for this type of courses. We  conducted all these activities within 1 month of time frame.

Insight

Learning launch tool helped us identify our assumptions, customer requirements and then helped us  to design & test our assumptions. In addition to that, we took feedback from customers on each step  to make it more relevant to customers. Our results were in line with our expectations and now the  company is planning to implement the same on a broader level.

Approach

While preparing the framework for our initiative we explored many design thinking frameworks but  the learning launch tool helped us a lot. Since we wanted to continuously test our ideas and test them.  This tool proved to be very helpful. I am looking forward to using other tools & frameworks in future  projects & problems.


Business Expansion- Launching Launch Challenge & Selection This summer I am working for a firm as a summer intern in their strategy department and my challenge is to create a strategy for the firm to expand its business in a new line of services . The company is working in mechanical design domain for more than 13 years and now trying to create its name in mechanical design training & certifications area by using in house experts . The project scope includes the launch of their training institute & it ’s marketing & branding . Company does n’t want to spend much of its new resources in this project and does n’t want to take affiliations from any other established institutes . So , our main challenges are to come up with an effective solution which requires very fewer resources & also help the company become a brand in the field of mechanical design training sector . The timeframe for project completion is two months . So , our main focus in this project will be to focus on utilizing existing company resources , in house experts and marketing department . After going through several tools & processes we have decided to try the learning launch tool . This tool is good because it will be easier to quickly test some new ideas and then implement them . As in current scenario engagement with customers on all is necessary for any initiative to be successful . Application Initially , we decided to conduct market research and also conducted some market surveys to come up with some information on the type of platforms and learning ways people prefer in the mechanical design domain . In the initial two weeks , we collected as much information we can from customers and then with the help of in - house experts we created a course structure as per the industry standards . After that , we started testing our assumptions related to course structure , course material with the students . We took regular feedback from students and incorporated more changes in our training plan . Then we started working on the effective utilization of existing resources so that expense on the purchase of new resources will be low . We took different assumptions and then tried to minimize the use of resources . We recommended using old systems in working condition , in house mentors and company infrastructure for providing training . After this , we proposed a marketing plan based on current preferences of the customers . We took feedback from customers on what type of information they want to see for this type of courses . We conducted all these activities within 1 month of time frame . Insight Learning launch tool helped us identify our assumptions , customer requirements and then helped us to design & test our assumptions . In addition to that , we took feedback from customers on each step to make it more relevant to customers . Our results were in line with our expectations and now the company is planning to implement the same on a broader level . Approach While preparing the framework for our initiative we explored many design thinking frameworks but the learning launch tool helped us a lot . Since we wanted to continuously test our ideas and test them . This tool proved to be very helpful . I am looking forward to using other tools & frameworks in future projects & problems .