Madan Marini

Assignment – Design Thinking for Innovation

Choose of Instrument – Learning Launch

Challenge

At pyramid Learning academy, we had to adapt to the COVID 19 period by including online  classes to our already existing conventional classes early scheduled. It was a significant but needed  shift for us to survive. Now COVID 19 effect is well reduced with the government’s instruction to  reopening schools and we are thinking of a total integration of a complete online package that can  sustain and run concurrently with the offline system.  The challenge is knowing whether it is the  right growth call for us now, if we can enroll enough online students to support the budget and if  combining both in a relatively permanent bases is the right move. Also effectively identifying the  necessary segment of customers for consideration for our research was a challenge

Selection

I selected the learning launch tool. A learning launch is a business-world application of the  scientific method; it is a way of thinking that relies on generating and testing hypotheses. It  starts with hypothesis-generating by asking a what-if question, which allows you to identify  a new possibility to act on. That possibility is your hypothesis - basically an educated guess  about something you think is likely to be a good idea. That’s the creative part. Then to test  your hypothesis, you specify what scientists call the boundary conditions. In other words,  you ask: Under what conditions would that hypothesis, in fact, be a good idea? Or - worded  differently- what would need to be true in order for my idea to be a good one? So, you bring  to the surface the assumptions that lie under your hypothesis, and then you go find the  appropriate data with which to test them. That is the analytic part.

In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it  for your challenge -- including any appropriate video lecture references).

Below links show youtube lecture videos that expose significantly the concept of

https://www.youtube.com/watch?v=x5Y6nYsYmtA

https://www.youtube.com/watch?v=jhw3sb6ZCAZ

Application

In applying the learning launch, I followed the key stages necessary for good results.

Key Stages in Learning Launch

Stage 1: Immersing Self:

I immersed myself in the data I collected from the cities withing the state, looking for  patterns and possibilities. I Started the process by looking at what we already knew which  included the constant uncertainty in the minds of parents for a permanent solution to COVID  19 which was based on observing customers. We also analyzed the education industry of  the state industry value chain, and assessed our internal capabilities and resources (our  budget and staff capacity). We intended and resulted to first capitalizing on what we got  available and strategically looked at areas that are important to the new venture.

Stage 2: Generating New Business Ideas.

We began with our educated guesses about education opportunities available.  Based on  what we learned in Stage 1, we now generated a hypothesis in line with our new business  idea specifying the value proposition to our customer line, the execution strategy, and likely  competitor reaction.

Stage 3: Articulating Assumptions

We worked on articulating assumptions on which our new business idea’s success was  based. Having identified the new hypothetical business idea, we turned to dealing with the  uncertainty pieces of government policies etc: what we didn’t know. For our ideas that could  not directly tested, we articulated the critical underlying assumptions that it rested on  relative to customers, capabilities and competitors. In this stage, we separated out the  unknowns that mattered - the critical assumptions on which the new business rested - from  the ones that don’t.

Stage 4: Design and Conduct a Learning Launch to Test Assumptions.

At this stage, we designed the hypothesis-testing experiment: the series of small moves that  will allow us to gather data to test whether or not the assumptions we had turned out to be  true as we launch our products/services. We prioritized getting a prototype in the market  with our prospective customers as quickly as possible.

Stage 5: Revising the Idea Based on Your Findings.

After discovering that the response from our initial tests showed significant positive results  as we had hoped, we decided to continue to pursue the new initiative, refining and improving  it as we move on with the likelyhood to succeed.

Stage 6: Scaling the Business Idea When Appropriate.

After completed enough research through the learning launch to assure of the sound  fundamentals of the new idea, we moved to staging a roll-out of the idea. At this point, we  knew that we had deciphered the recipe for our success and are confident about your ability  to accelerate our efforts.

Insight

Using the learning launch tool helped us to gain insight into the actual preferences of our customers  that helped us to effectively design our consumer journey down the funnel. Before going ahead  with the idea that we had, we became confident after gathering the needed information during our  research of what is, what if, what wows and what works. This insight helped us avoid entering into  the business that we thought at the time blindly. It saved us a lot of money which we would have  put in areas that we thought can were good but didn’t turn out to be so after our research with  customers. The design thinking process in general gave us a new perspective to approaching idea  generation and implementation.

Approach

I think our approach we took was quite helpful, especially following the stages as we did and not  assuming a lot. However, a broader coverage of all essential stakeholders including our employees,  the government etc will be most helpful in proper understand of what is to ensure proper control  of these areas. This is so because these stakeholders are essential and influence the outcome.


Madan Marini Assignment – Design Thinking for Innovation Choose of Instrument – Learning Launch Challenge At pyramid Learning academy , we had to adapt to the COVID 19 period by including online classes to our already existing conventional classes early scheduled . It was a significant but needed shift for us to survive . Now COVID 19 effect is well reduced with the government ’s instruction to reopening schools and we are thinking of a total integration of a complete online package that can sustain and run concurrently with the offline system . The challenge is knowing whether it is the right growth call for us now , if we can enroll enough online students to support the budget and if combining both in a relatively permanent bases is the right move . Also effectively identifying the necessary segment of customers for consideration for our research was a challenge Selection I selected the learning launch tool . A learning launch is a business - world application of the scientific method ; it is a way of thinking that relies on generating and testing hypotheses . It starts with hypothesis - generating by asking a what - if question , which allows you to identify a new possibility to act on . That possibility is your hypothesis - basically an educated guess about something you think is likely to be a good idea . That ’s the creative part . Then to test your hypothesis , you specify what scientists call the boundary conditions . In other words , you ask : Under what conditions would that hypothesis , in fact , be a good idea ? Or - worded differently- what would need to be true in order for my idea to be a good one ? So , you bring to the surface the assumptions that lie under your hypothesis , and then you go find the appropriate data with which to test them . That is the analytic part . In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . Below links show youtube lecture videos that expose significantly the concept of https://www.youtube.com/watch?v=x5Y6nYsYmtA https://www.youtube.com/watch?v=jhw3sb6ZCAZ Application In applying the learning launch , I followed the key stages necessary for good results . Key Stages in Learning Launch Stage 1 : Immersing Self : I immersed myself in the data I collected from the cities withing the state , looking for patterns and possibilities . I Started the process by looking at what we already knew which included the constant uncertainty in the minds of parents for a permanent solution to COVID 19 which was based on observing customers . We also analyzed the education industry of the state industry value chain , and assessed our internal capabilities and resources ( our budget and staff capacity ) . We intended and resulted to first capitalizing on what we got available and strategically looked at areas that are important to the new venture . Stage 2 : Generating New Business Ideas . We began with our educated guesses about education opportunities available . Based on what we learned in Stage 1 , we now generated a hypothesis in line with our new business idea specifying the value proposition to our customer line , the execution strategy , and likely competitor reaction . Stage 3 : Articulating Assumptions We worked on articulating assumptions on which our new business idea ’s success was based . Having identified the new hypothetical business idea , we turned to dealing with the uncertainty pieces of government policies etc : what we did n’t know . For our ideas that could not directly tested , we articulated the critical underlying assumptions that it rested on relative to customers , capabilities and competitors . In this stage , we separated out the unknowns that mattered - the critical assumptions on which the new business rested - from the ones that do n’t . Stage 4 : Design and Conduct a Learning Launch to Test Assumptions . At this stage , we designed the hypothesis - testing experiment : the series of small moves that will allow us to gather data to test whether or not the assumptions we had turned out to be true as we launch our products / services . We prioritized getting a prototype in the market with our prospective customers as quickly as possible . Stage 5 : Revising the Idea Based on Your Findings . After discovering that the response from our initial tests showed significant positive results as we had hoped , we decided to continue to pursue the new initiative , refining and improving it as we move on with the likelyhood to succeed . Stage 6 : Scaling the Business Idea When Appropriate . After completed enough research through the learning launch to assure of the sound fundamentals of the new idea , we moved to staging a roll - out of the idea . At this point , we knew that we had deciphered the recipe for our success and are confident about your ability to accelerate our efforts . Insight Using the learning launch tool helped us to gain insight into the actual preferences of our customers that helped us to effectively design our consumer journey down the funnel . Before going ahead with the idea that we had , we became confident after gathering the needed information during our research of what is , what if , what wows and what works . This insight helped us avoid entering into the business that we thought at the time blindly . It saved us a lot of money which we would have put in areas that we thought can were good but did n’t turn out to be so after our research with customers . The design thinking process in general gave us a new perspective to approaching idea generation and implementation . Approach I think our approach we took was quite helpful , especially following the stages as we did and not assuming a lot . However , a broader coverage of all essential stakeholders including our employees , the government etc will be most helpful in proper understand of what is to ensure proper control of these areas . This is so because these stakeholders are essential and influence the outcome .