My Assignment - Reflection – Visualization

Name : Shirley Medina

Company: Applied Materials Inc.

Challenge & Selection:

As soon as I receive a client request, I start thinking how to approach it. I ask questions over the  telephonic discussion or mail to the client to help me visualize exactly what is required.

Then I sit down to understand the requirement and identify possible solutions to the requirement of the  stakeholder. The challenge is to understand and give them what they want, keeping aside what we  know. My stakeholders are mostly automobile dealers and sales promoters for their product. I help them  build a marketing creative. I interpret their words and thoughts into illustrations and images to help in  their services which will be later delivered to their customer. I also suggest them opportunities for  improvements or solutions. This project was about Customer journey through a supermarket. How he  can use a single Contactless credit card for charging his car when parked at the parking lot, at the  supermarket premise  and how he can use the same card to do his shopping all at the same time, easily  cutting downtime. Earlier which was 10 steps process and by using 2 separate cards can now be  transformed to a single card and 4 easy steps process with the new customer card.

Application:

I usually begin with a draft sketch with a simple pen on a paper. Firstly, to make it clear to myself. I  redraw if required, I change my ideas if required. Sketching can be used for capturing exploring  thoughts, ideas and then sharing the idea too. To avoid any communication gaps and understanding  gaps which possibly can rise due to inter-cultural upbringings, can be sorted by using sketching the  prototypes. Prototypes are an effective way to make our ideas flexible and ensuring the idea is  communicated effectively.

If there are some gaps, I reapproach the stakeholders via mail or scheduling a second call with them. I  share the rough draft and discuss my ideas with them. Then i create a revised graphic that incorporates  their feedback and proposed changes that they agreed to as a group or individual stakeholder [ point of  contact]. Most of the times, more ideas prop up from the stake holders after they visually see the idea  on paper.

The final version of graphic is either created using Adobe illustrator or power point as per their  requirement. Adobe illustrator is used in case it goes for print. Power point or illustrator or photoshop is  used in case of media/laptop.

For a better fine tuning, peer review and discussion within my team members is done before the final  product is shared with the stakeholder. I incorporate any constructive ideas from my peers to produce  the best version to the stakeholder.

Insight & Approach:

How does the above help me is,  by to-and-fro discussion with stake holders and with my peer team  members. The design gets perfect implementation for all their problem/solutions

The draft graphic gives the stakeholders a focal point for discussion that allows them to share their  perspectives and develop insights into potential requirement or problems.

While they could create the graphic from a blank slate in a collaborative manner, starting with a draft  sketch starts the conversation for them. They can quickly identify where they are in the graphic – or if  they are missing any points – and can more quickly forward, gain new insights about the product  between key entities instead of taking time to identify them.

The use of visualization activity as a starting point for a series of design thinking activities helps share  most valuable ideas, aspects, insights and learning. Then the revised graphic that incorporates their  combined feedback can serve as a reference tool to create the PERFECT solution to the stakeholder.


My Assignment - Reflection – Visualization Name : Shirley Medina Company : Applied Materials Inc. Challenge & Selection : As soon as I receive a client request , I start thinking how to approach it . I ask questions over the telephonic discussion or mail to the client to help me visualize exactly what is required . Then I sit down to understand the requirement and identify possible solutions to the requirement of the stakeholder . The challenge is to understand and give them what they want , keeping aside what we know . My stakeholders are mostly automobile dealers and sales promoters for their product . I help them build a marketing creative . I interpret their words and thoughts into illustrations and images to help in their services which will be later delivered to their customer . I also suggest them opportunities for improvements or solutions . This project was about Customer journey through a supermarket . How he can use a single Contactless credit card for charging his car when parked at the parking lot , at the supermarket premise and how he can use the same card to do his shopping all at the same time , easily cutting downtime . Earlier which was 10 steps process and by using 2 separate cards can now be transformed to a single card and 4 easy steps process with the new customer card . Application : I usually begin with a draft sketch with a simple pen on a paper . Firstly , to make it clear to myself . I redraw if required , I change my ideas if required . Sketching can be used for capturing exploring thoughts , ideas and then sharing the idea too . To avoid any communication gaps and understanding gaps which possibly can rise due to inter - cultural upbringings , can be sorted by using sketching the prototypes . Prototypes are an effective way to make our ideas flexible and ensuring the idea is communicated effectively . If there are some gaps , I reapproach the stakeholders via mail or scheduling a second call with them . I share the rough draft and discuss my ideas with them . Then i create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group or individual stakeholder [ point of contact ] . Most of the times , more ideas prop up from the stake holders after they visually see the idea on paper . The final version of graphic is either created using Adobe illustrator or power point as per their requirement . Adobe illustrator is used in case it goes for print . Power point or illustrator or photoshop is used in case of media / laptop . For a better fine tuning , peer review and discussion within my team members is done before the final product is shared with the stakeholder . I incorporate any constructive ideas from my peers to produce the best version to the stakeholder . Insight & Approach : How does the above help me is , by to - and - fro discussion with stake holders and with my peer team members . The design gets perfect implementation for all their problem / solutions The draft graphic gives the stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential requirement or problems . While they could create the graphic from a blank slate in a collaborative manner , starting with a draft sketch starts the conversation for them . They can quickly identify where they are in the graphic – or if they are missing any points – and can more quickly forward , gain new insights about the product between key entities instead of taking time to identify them . The use of visualization activity as a starting point for a series of design thinking activities helps share most valuable ideas , aspects , insights and learning . Then the revised graphic that incorporates their combined feedback can serve as a reference tool to create the PERFECT solution to the stakeholder .