Storytelling

Challenge:  Storytelling is the process of using fact and narrative to communicate something to your  audience. Some stories are factual, and some are embellished or improvised in order to better  explain the core message.   Designers use storytelling to get insight into users, build empathy and reach them emotionally.  Designers create personas to represent target users and add conflict to stories that reflect their  user journeys and problems. Crafting stories, designers can better understand what users want  from a solution.  Good stories always captivate audiences. In user experience (UX) design, you use storytelling  throughout the design process to ensure that all work focuses on the users’ needs and the value  you want to give those users. After completing design research to understand your users’ needs  and desires, you use your insights to tell a story about who your users are, what they need and  how you’ll provide that. This story makes it easy for everyone involved in the project to  empathize with the users and ensure that their work matches the story. Having a story  throughout your project means marketing the design at the end of the design process is also  straightforward, as you already know exactly which story to tell to show how your product  provides value.  I challenged myself to use storytelling in communication and in user experience design. In order  to master this art, the greatest challenge that I faced were opportunities to practice and gain  the confidence of being able to have a smooth flow of thoughts.    Selection:  Understanding your audience & going over each detail chronologically were the key elements  discussed in the Week 2, Video 4 video. This selection was the one that I applied back when I  wanted to start getting exposure. I used information discussed in this video in user experience  design, by sketching storyboards and analyzing audience.    Application:  Understanding your audience & going chronologically help in gauging the audience’s attention.  I made an effort to use Storytelling to make my explanations more detailed. Also I made an effort  to analyze audience in UX design project. I sketched storyboards with storyline that is possible  to happen to an user by using specific product.    Insight:  I could instantly feel that my command over language and delivery had improved. Moreover  improved my UX design products, because I build empathy and reach them emotionally.    Approach:  I believe that there are another ways of storytelling. I can improve storytelling by doing more  research about users and products. Also I believe, that there are more ways to visualize  storytelling, not just by sketching. Next time I might create storytelling video.


Storytelling Challenge : Storytelling is the process of using fact and narrative to communicate something to your audience . Some stories are factual , and some are embellished or improvised in order to better explain the core message . Designers use storytelling to get insight into users , build empathy and reach them emotionally . Designers create personas to represent target users and add conflict to stories that reflect their user journeys and problems . Crafting stories , designers can better understand what users want from a solution . Good stories always captivate audiences . In user experience ( UX ) design , you use storytelling throughout the design process to ensure that all work focuses on the users ’ needs and the value you want to give those users . After completing design research to understand your users ’ needs and desires , you use your insights to tell a story about who your users are , what they need and how you ’ll provide that . This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story . Having a story throughout your project means marketing the design at the end of the design process is also straightforward , as you already know exactly which story to tell to show how your product provides value . I challenged myself to use storytelling in communication and in user experience design . In order to master this art , the greatest challenge that I faced were opportunities to practice and gain the confidence of being able to have a smooth flow of thoughts . Selection : Understanding your audience & going over each detail chronologically were the key elements discussed in the Week 2 , Video 4 video . This selection was the one that I applied back when I wanted to start getting exposure . I used information discussed in this video in user experience design , by sketching storyboards and analyzing audience . Application : Understanding your audience & going chronologically help in gauging the audience ’s attention . I made an effort to use Storytelling to make my explanations more detailed . Also I made an effort to analyze audience in UX design project . I sketched storyboards with storyline that is possible to happen to an user by using specific product . Insight : I could instantly feel that my command over language and delivery had improved . Moreover improved my UX design products , because I build empathy and reach them emotionally . Approach : I believe that there are another ways of storytelling . I can improve storytelling by doing more research about users and products . Also I believe , that there are more ways to visualize storytelling , not just by sketching . Next time I might create storytelling video .