Story Telling:

Story telling is one of the key-tool in the design thinking process, especially in the first

step of it, i.e. What if? empathy and Idea creation. Very useful in creating interest and

powerful tool to convey your idea generation process to client’s. Listening to stories

enables engagement with others and increases resilience. 65% of all human

interactions take the form of social storytelling.

Selection:

Key steps involved in effective and powerful Frame work for story telling:

• Structure your story: Deliver your story into three parts, firstly introduce the

characters and the problems they face, secondly, how the characters deal with

the problem and resolutions at the end.

• Empathy: Understand your target audience/customers emotions, keep your

focus on audience needs and preferences and adapt to their unique content.

• Be consistent with your thoughts, ideas, content & delivery.

• Pay attention to flow and logic.

I preferred story telling because it is one of the key steps in design thinking process to

empathize with the end users and persuade idea of the innovation to the core team

members and customers to proceed to the iterate process.

Application: I applied story telling tool in the idea generation process, to convince

and persuade my team members thorough the following steps,

What is my story’s driving problem?

What are the ingredients of the story i.e. characters and challenges paced by

characters and possible solutions?

How will I engage  and emotional connection with audience and hold them?

How will I ensure the story is fair to the people and ideas it represent?

What will the audience remember when it is over?

Insight: My understanding about the story telling is improved after listening to the

storytelling concept module. Especially empathizing and emotional connection with

the audience, understanding the needs and demands of the audience, further how to

make my content delivery interesting and persuade the customer to buy my idea.

Personally story telling has affected positively in my professional carrier especially

delivering complex ideas and concepts to the students and patients, I felt my concepts

were understood and perceived better.

Approach: I would like to try different methods of story telling to understand the needs

and emotions of the users, deliver my idea effectively using the understanding the

needs of the users, empathizing with them, using the story telling by creating the story

board along with the case studies briefing, mind mapping and brain storming methods

to develop the idea. Because story telling with the developing the story board can be

useful for making your story clear, logical and organized way. Further case studies will

help us to understand single idea generation to iteration and testing process.


Story Telling : Story telling is one of the key - tool in the design thinking process , especially in the first step of it , i.e. What if ? empathy and Idea creation . Very useful in creating interest and powerful tool to convey your idea generation process to client ’s . Listening to stories enables engagement with others and increases resilience . 65 % of all human interactions take the form of social storytelling . Selection : Key steps involved in effective and powerful Frame work for story telling : • Structure your story : Deliver your story into three parts , firstly introduce the characters and the problems they face , secondly , how the characters deal with the problem and resolutions at the end . • Empathy : Understand your target audience / customers emotions , keep your focus on audience needs and preferences and adapt to their unique content . • Be consistent with your thoughts , ideas , content & delivery . • Pay attention to flow and logic . I preferred story telling because it is one of the key steps in design thinking process to empathize with the end users and persuade idea of the innovation to the core team members and customers to proceed to the iterate process . Application : I applied story telling tool in the idea generation process , to convince and persuade my team members thorough the following steps , What is my story ’s driving problem ? What are the ingredients of the story i.e. characters and challenges paced by characters and possible solutions ? How will I engage and emotional connection with audience and hold them ? How will I ensure the story is fair to the people and ideas it represent ? What will the audience remember when it is over ? Insight : My understanding about the story telling is improved after listening to the storytelling concept module . Especially empathizing and emotional connection with the audience , understanding the needs and demands of the audience , further how to make my content delivery interesting and persuade the customer to buy my idea . Personally story telling has affected positively in my professional carrier especially delivering complex ideas and concepts to the students and patients , I felt my concepts were understood and perceived better . Approach : I would like to try different methods of story telling to understand the needs and emotions of the users , deliver my idea effectively using the understanding the needs of the users , empathizing with them , using the story telling by creating the story board along with the case studies briefing , mind mapping and brain storming methods to develop the idea . Because story telling with the developing the story board can be useful for making your story clear , logical and organized way . Further case studies will help us to understand single idea generation to iteration and testing process .