1. Challenge: Describe your challenge, including all relevant information.

I have worked for telco companies for many years. Now I am responsible for enterprise marketing  department and struggling seeking new sources of revenue. As you may know, telco is experiencing  hard times – main revenue is going down due to OTT services such as What’s App, Viber, etc.,  competitors actively dumping, and market leaders try expand the business, going into adjacent markets  – IT, BidData, IoT, etc.

My hypothesis is that online-education offered by telco may become an additional revenue stream and  quite successful direction.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you

selected it for your challenge -- including any appropriate video lecture references).

I have selected the learning launch, cause the niche is completely new for us, it is hard to be estimated  (cause the online-courses substitute live trainings, but the research might become a waste of time as  we need to provide the real platform and real user experience to ask people will it be useful for their  business. But we can launch the service in a safe mode to test and collect the feedback.

Other tools also might be useful – we can create the mind maps and use the storytelling to explain  customers how we decided to go into this particular market, but the main tool will be the learning  launch.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and

how the tool was applied effectively or ineffectively).

At the first stage we can become an agents of the existing online education provider – to launch sales  and collect the first feedback. The cost is almost zero, but we will have full experience with new target  audience and new product.

Second stage – white label. We become a partner, launch marketing campaign, sell a lot and collect the  feedback.

Third stage – create our own platform, taking into account all mistakes and customer needs.

4. Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g.,

how an insight affected your thinking about the challenge and about design thinking more broadly).

As we are still in process, I can just guess. We will definitely get a lot of information related the preferred  topics, learning needs and trends, segments with hard and lite consumption.

5. Approach: Describe what you might do differently next time -- applying the same tool you selected or a

different one -- and the reason(s) why.

As we are still in process, I suppose, I should answer this question later 😊 Hypothetically, I think that  combination of technics will be the best option.


1 . Challenge : Describe your challenge , including all relevant information . I have worked for telco companies for many years . Now I am responsible for enterprise marketing department and struggling seeking new sources of revenue . As you may know , telco is experiencing hard times – main revenue is going down due to OTT services such as What ’s App , Viber , etc . , competitors actively dumping , and market leaders try expand the business , going into adjacent markets – IT , BidData , IoT , etc . My hypothesis is that online - education offered by telco may become an additional revenue stream and quite successful direction . 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . I have selected the learning launch , cause the niche is completely new for us , it is hard to be estimated ( cause the online - courses substitute live trainings , but the research might become a waste of time as we need to provide the real platform and real user experience to ask people will it be useful for their business . But we can launch the service in a safe mode to test and collect the feedback . Other tools also might be useful – we can create the mind maps and use the storytelling to explain customers how we decided to go into this particular market , but the main tool will be the learning launch . 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . At the first stage we can become an agents of the existing online education provider – to launch sales and collect the first feedback . The cost is almost zero , but we will have full experience with new target audience and new product . Second stage – white label . We become a partner , launch marketing campaign , sell a lot and collect the feedback . Third stage – create our own platform , taking into account all mistakes and customer needs . 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . As we are still in process , I can just guess . We will definitely get a lot of information related the preferred topics , learning needs and trends , segments with hard and lite consumption . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . As we are still in process , I suppose , I should answer this question later 😊 Hypothetically , I think that combination of technics will be the best option .