FINAL ASSIGMENT IN DESIGN THINKING FOR INNOVATION.

I am Muhammad Shafiq and I joined healthcare industry in 2001.

I am going to discuss and share my experience in this assignment.

Challenge:

In one hospital we have introduced 4D ultrasound specifically for ANC patients.  Unfortunately we were failing to boost it as per our expectations and there was  no progression. Management decided to review the activities and planning to  redesign the marketing plan to attract target customers.

Tool selection:

(Referrence video : WEEK 4 Rossi)

We discover through survey that people are not aware about the benefits of what  we are delivering to them .So, we decided to create awareness workshop and  showing live images to them that they could understand.

For this activity we planned to use LEARNING LAUNCH Tool to achieve the goals.

We allocate one area near gynaecology department and giving handouts, lectures  and also first session of ULTRASOUND free of cost to show the difference  between traditional and 4Dultrasound. Also announced discounts on subsequent  visit in order to bring patients back to clinic.

Insights:

In this learning launch where we deliver ideal environment and deliver service to  customer results into tremendous increase in the number of patients and success  comes where patients visit in subsequent visit that could help in rating the  success rate.It also results in the morbidity rate of infants because of timely  treatment during pregnancy.  We got success and implement the same activity to help in promoting other  departments.

Aproach:(Visualiztion)

In future I would prefer to select Visualization tool because it is the best tool to  transform idea from mind to real world and the easiest and comprehensive way  to communicate whatever comes to your mind.


FINAL ASSIGMENT IN DESIGN THINKING FOR INNOVATION . I am Muhammad Shafiq and I joined healthcare industry in 2001 . I am going to discuss and share my experience in this assignment . Challenge : In one hospital we have introduced 4D ultrasound specifically for ANC patients . Unfortunately we were failing to boost it as per our expectations and there was no progression . Management decided to review the activities and planning to redesign the marketing plan to attract target customers . Tool selection : ( Referrence video : WEEK 4 Rossi ) We discover through survey that people are not aware about the benefits of what we are delivering to them .So , we decided to create awareness workshop and showing live images to them that they could understand . For this activity we planned to use LEARNING LAUNCH Tool to achieve the goals . We allocate one area near gynaecology department and giving handouts , lectures and also first session of ULTRASOUND free of cost to show the difference between traditional and 4Dultrasound . Also announced discounts on subsequent visit in order to bring patients back to clinic . Insights : In this learning launch where we deliver ideal environment and deliver service to customer results into tremendous increase in the number of patients and success comes where patients visit in subsequent visit that could help in rating the success rate . It also results in the morbidity rate of infants because of timely treatment during pregnancy . We got success and implement the same activity to help in promoting other departments . Aproach:(Visualiztion ) In future I would prefer to select Visualization tool because it is the best tool to transform idea from mind to real world and the easiest and comprehensive way to communicate whatever comes to your mind .