LAUNCH REFLECTION – FINAL ASSIGNMENT    Challenge  Our group is a Latin American nonprofit organization that promotes children´s language and   literacy, through engaging teachers in improved classroom practices, through online teacher  professional development and running a national online classroom based children´s writng   contest.    The challenge our group had was to determine how to engage public school children in reading   during the Pandemic, through providing online  literature to teachers and parents.    Based on the at scale experience of a US nonprofit educational technology NGO, we designed a  an inexpensive new section of our current website – and launched a digital  library with  downloadable stories, poems and informational texts for children in grades 1-6.      Selection & Application  The tool we applied  is the learning launch. We applied it because we had certain implicit  assumptions about teacher and parent needs for reading material during the Pandemic that  had been articulated in multiple forums within and outside the country.      We wanted to get quick feedback from the market by doing a multimedia launch to test it  nationally,  possibly with iterative improvements.  We also felt a certain level of security with  the model because we were adapting a concept that has been launched successfully at scale  with public school teachers in the US. And within our country we have limited experience with  providing and teachers using limited online educational resources.     Insight  I believe the launch will give us invaluable quick feedback on whether the site and material as  launched meet a present need for reading material.  What we have not done intentionally is to  determine our assumptions about why and how teachers and parents will use the material and  how we will test those assumptions.    Approach  Would I use a launch again, yes.   In retrospective, we should have done more collaborative  thinking about our prelaunch beliefs about the Challenge and what need we were fulfilling,  as  well as how we believe teachers and parents will use the material.  We also should have talked  more explicitly about  assumptions and how we would test them through the launch.    What we still can do is to use a combination of a survey of teachers that use the site and a focus  group to collect information what need the reading material fills, how well they and their  students like the material, the ease  of use  of the material.


LAUNCH REFLECTION – FINAL ASSIGNMENT Challenge Our group is a Latin American nonprofit organization that promotes children´s language and literacy , through engaging teachers in improved classroom practices , through online teacher professional development and running a national online classroom based children´s writng contest . The challenge our group had was to determine how to engage public school children in reading during the Pandemic , through providing online literature to teachers and parents . Based on the at scale experience of a US nonprofit educational technology NGO , we designed a an inexpensive new section of our current website – and launched a digital library with downloadable stories , poems and informational texts for children in grades 1 - 6 . Selection & Application The tool we applied is the learning launch . We applied it because we had certain implicit assumptions about teacher and parent needs for reading material during the Pandemic that had been articulated in multiple forums within and outside the country . We wanted to get quick feedback from the market by doing a multimedia launch to test it nationally , possibly with iterative improvements . We also felt a certain level of security with the model because we were adapting a concept that has been launched successfully at scale with public school teachers in the US . And within our country we have limited experience with providing and teachers using limited online educational resources . Insight I believe the launch will give us invaluable quick feedback on whether the site and material as launched meet a present need for reading material . What we have not done intentionally is to determine our assumptions about why and how teachers and parents will use the material and how we will test those assumptions . Approach Would I use a launch again , yes . In retrospective , we should have done more collaborative thinking about our prelaunch beliefs about the Challenge and what need we were fulfilling , as well as how we believe teachers and parents will use the material . We also should have talked more explicitly about assumptions and how we would test them through the launch . What we still can do is to use a combination of a survey of teachers that use the site and a focus group to collect information what need the reading material fills , how well they and their students like the material , the ease of use of the material .