APPLYING LEARNING LAUNCH TOOL

CHALLENGE

I’m in charge of new product development and technology up-gradation into my business of bicycle  manufacturing. So this involves me with understanding new trends in the market, identifying the change  in taste and preferences of customers and reasons behind it. Keeping the technical aspect of the product  up to date and using the best quality materials while complying to the overall cost of the product. Also ,  motivating the internal members of organization to adapt changes in the environment. Thus has to  create a balance taking in account a number of areas into consideration.

SELECTION

So by identifying the various emerging trends and new tools which result in better results, we choose  the most impacting ones and also applying our own mindset of ideas to complement the existing trends.  And this makes us ready to launch the learning launch tool to test the new ideas depending upon  emerging needs or trends.

APPLICATION

In the first step, various dealers are selected from different areas having a differentiated mindset of  opinions and are also of different age groups. The new prototype is send to the dealers and a follow is  done about the product. A data chart is made of the things which are liked by most of the dealers, things  which are not find useful or appropriate to the product and also the additions they want to have in the  product. Different weights are given to the dealers based upon their knowledge on the technicalities of  the product.

So taking in account the most thing liked by the customers is recorded for future references and the  other alterations are made after coming to the conclusion considering various alterations or additions  demanded by the customers.

INSIGHT

By applying the learning launch tool, we identified the customers demand more appropriately as the  product is made for them so it’s always best to make according to their desires. Also it gives a sense of  ownership to the customers into the brand and making them loyal towards the brand. Its gives a  confidence to the company while under taking the large scale productions as the product is already  reviewed by the customers.

APPROACH

From the learning launch tool, our company builds a strong relationship with the customers and among  the different departments. This is because of the increased communication during the process. Also the  positive results achieved after applying the learning launch tool gives a motivation to perform better in  furure.


APPLYING LEARNING LAUNCH TOOL CHALLENGE I ’m in charge of new product development and technology up - gradation into my business of bicycle manufacturing . So this involves me with understanding new trends in the market , identifying the change in taste and preferences of customers and reasons behind it . Keeping the technical aspect of the product up to date and using the best quality materials while complying to the overall cost of the product . Also , motivating the internal members of organization to adapt changes in the environment . Thus has to create a balance taking in account a number of areas into consideration . SELECTION So by identifying the various emerging trends and new tools which result in better results , we choose the most impacting ones and also applying our own mindset of ideas to complement the existing trends . And this makes us ready to launch the learning launch tool to test the new ideas depending upon emerging needs or trends . APPLICATION In the first step , various dealers are selected from different areas having a differentiated mindset of opinions and are also of different age groups . The new prototype is send to the dealers and a follow is done about the product . A data chart is made of the things which are liked by most of the dealers , things which are not find useful or appropriate to the product and also the additions they want to have in the product . Different weights are given to the dealers based upon their knowledge on the technicalities of the product . So taking in account the most thing liked by the customers is recorded for future references and the other alterations are made after coming to the conclusion considering various alterations or additions demanded by the customers . INSIGHT By applying the learning launch tool , we identified the customers demand more appropriately as the product is made for them so it ’s always best to make according to their desires . Also it gives a sense of ownership to the customers into the brand and making them loyal towards the brand . Its gives a confidence to the company while under taking the large scale productions as the product is already reviewed by the customers . APPROACH From the learning launch tool , our company builds a strong relationship with the customers and among the different departments . This is because of the increased communication during the process . Also the positive results achieved after applying the learning launch tool gives a motivation to perform better in furure .