Reflection- learning launch

Challenge

I am a product designer in my company and my challenge is  to design an eco- friendly and natural pocket-sized perfume  that sanitizes the whole body when smelled and should also  relieve stress. As we all know that in this time of epidemic,  there is great need to sanitize ourselves, some people cannot  sit at home and socially distance themselves but have to go  to work. So, we are trying to find an easy solution for them so  they don’t have to sanitize their hands and face again and  again and it will also save their time. The project is limited to  budget, manpower and time. It should also not exceed time  of 15 days. We will focus on surveying the market and  determining whether this product will be effective or not.

Application

For our learning launch, we will survey the market. In  particular we want to see what people think of our idea and  if they think it will be useful for them or not. After a survey of  2-3 days we concluded that people think it will be good to  have a perfume that gives fragrance and even sanitize their  body. We manufactured a few pocket size samples and gave  them to some people for testing.

We got a good response for it. People were actually liking  our product and the best thing was that it was so convenient  to carry that they could carry it with them anywhere. But  there was a problem that in hospitals, where this product

would be in great demand, we realized the germs could be  transferred to bottle when people touch it, so our main  objective was not being achieved. So, we thought of  overcoming this problem and came with an idea of having  sensors in the bottle, so that it could sanitize without having  to touch that bottle. Adding sensor would help us to achieve  the objectives.

Insight

By applying the learning launch tool, we designed and tested  our product. We learned that we need to act quickly and  speed up our process. Through the learning process we  added sensors in our product. Our management is happy for  our efforts. Our team is feeling so positive that we could  contribute something for our COVID warriors. They are more  motivated to work on such ideas to help the society. Moving  forward our business will focus on human-centred designs, to  improve our products.

Approach

Learning launch is the appropriate tool for our business as we  are making a product that consumers will directly apply on  their skin. As a team we gained insight from this launch and  plan to incorporate these changes into our future designs.  Future launch designs should reflect insight gained, progress  made and come closer to a compelling solution ready for full  roll out.


Reflection- learning launch Challenge I am a product designer in my company and my challenge is to design an eco- friendly and natural pocket - sized perfume that sanitizes the whole body when smelled and should also relieve stress . As we all know that in this time of epidemic , there is great need to sanitize ourselves , some people can not sit at home and socially distance themselves but have to go to work . So , we are trying to find an easy solution for them so they do n’t have to sanitize their hands and face again and again and it will also save their time . The project is limited to budget , manpower and time . It should also not exceed time of 15 days . We will focus on surveying the market and determining whether this product will be effective or not . Application For our learning launch , we will survey the market . In particular we want to see what people think of our idea and if they think it will be useful for them or not . After a survey of 2 - 3 days we concluded that people think it will be good to have a perfume that gives fragrance and even sanitize their body . We manufactured a few pocket size samples and gave them to some people for testing . We got a good response for it . People were actually liking our product and the best thing was that it was so convenient to carry that they could carry it with them anywhere . But there was a problem that in hospitals , where this product would be in great demand , we realized the germs could be transferred to bottle when people touch it , so our main objective was not being achieved . So , we thought of overcoming this problem and came with an idea of having sensors in the bottle , so that it could sanitize without having to touch that bottle . Adding sensor would help us to achieve the objectives . Insight By applying the learning launch tool , we designed and tested our product . We learned that we need to act quickly and speed up our process . Through the learning process we added sensors in our product . Our management is happy for our efforts . Our team is feeling so positive that we could contribute something for our COVID warriors . They are more motivated to work on such ideas to help the society . Moving forward our business will focus on human - centred designs , to improve our products . Approach Learning launch is the appropriate tool for our business as we are making a product that consumers will directly apply on their skin . As a team we gained insight from this launch and plan to incorporate these changes into our future designs . Future launch designs should reflect insight gained , progress made and come closer to a compelling solution ready for full roll out .