Hector Momentos – Final Reflection

Challenge

I work as Head of Operations for a consulting firm that has over three decades of  experience implementing training programs for micro, small and medium-sized  enterprises (SMEs). Given this trajectory, the organization’s execution process -including  consultant manuals and training toolkits- revolves around traditional on-site training  programs. However, over the past year most of our projects have begun to include new  digital solutions like mobile apps and e-learning platforms for SMEs. My challenge is that  the current execution process does not consider digital projects, therefore it has been  very difficult to standardize activities and to guarantee the quality of the implementation.

Selection

My team and I have decided to try the learning launch tool because we have already  drafted a new execution process with a clear understanding of our pain points. However,  we made the mistake of waiting for this new process to be more robust and almost  perfect on paper before testing it out. Therefore, we figured using the learning launch tool  would help us to quickly figure out what works best during the implementation process  for digital training programs.

Application

We used an ongoing program with an e-learning platform designed for small businesses  and entrepreneurs to receive training in topics such as sales, finance and accounting,  inventory control, etc. Up until this point the program has failed to meet its goals on two  key metrics: # of registered users and # of lessons completed by registered users.

We did a brainstorming session to decide on possible actions we could take to improve  these metrics and we decided on two key assumptions that we shall validate in our  learning launch:

1) The registration form it too long and complicated, therefore users begin but fail to

complete registration.

2) Users lack incentives to complete the lessons within the platforms

To validate our assumptions, we created a new registration form that reduced the  mandatory fields from 20 to only 4 questions. In addition, we incorporated introduced  loyalty points that could be earned for every completed lesson and then the loyalty points  could be exchanged for different awards (i.e. Netflix gift certificate, grocery store coupons,  etc.).

Insight and Approach

We tested both changes on the platform for a full week and the results were evident:  registration was up by 60% and the average number of completed lessons per user went  up by 35%. We decided to establish design principles for any new project involving e- learning platforms for SMEs and the first two principles are: simplify the registration  process and provide rewards to incentivize the completion of lessons/training modules.

From a broader perspective, thinking about the overall challenge of the organization’s  execution process, I understood the importance of running small experiments for each  part of the process instead of simply drafting every piece of it on paper without validating  any assumptions. Moving forward I will make sure to continue testing our new solutions  with small learning launches that allow us to quickly determine the optimal  implementation process for digital training programs.


Hector Momentos – Final Reflection Challenge I work as Head of Operations for a consulting firm that has over three decades of experience implementing training programs for micro , small and medium - sized enterprises ( SMEs ) . Given this trajectory , the organization ’s execution process -including consultant manuals and training toolkits- revolves around traditional on - site training programs . However , over the past year most of our projects have begun to include new digital solutions like mobile apps and e - learning platforms for SMEs . My challenge is that the current execution process does not consider digital projects , therefore it has been very difficult to standardize activities and to guarantee the quality of the implementation . Selection My team and I have decided to try the learning launch tool because we have already drafted a new execution process with a clear understanding of our pain points . However , we made the mistake of waiting for this new process to be more robust and almost perfect on paper before testing it out . Therefore , we figured using the learning launch tool would help us to quickly figure out what works best during the implementation process for digital training programs . Application We used an ongoing program with an e - learning platform designed for small businesses and entrepreneurs to receive training in topics such as sales , finance and accounting , inventory control , etc . Up until this point the program has failed to meet its goals on two key metrics : # of registered users and # of lessons completed by registered users . We did a brainstorming session to decide on possible actions we could take to improve these metrics and we decided on two key assumptions that we shall validate in our learning launch : 1 ) The registration form it too long and complicated , therefore users begin but fail to complete registration . 2 ) Users lack incentives to complete the lessons within the platforms To validate our assumptions , we created a new registration form that reduced the mandatory fields from 20 to only 4 questions . In addition , we incorporated introduced loyalty points that could be earned for every completed lesson and then the loyalty points could be exchanged for different awards ( i.e. Netflix gift certificate , grocery store coupons , etc . ) . Insight and Approach We tested both changes on the platform for a full week and the results were evident : registration was up by 60 % and the average number of completed lessons per user went up by 35 % . We decided to establish design principles for any new project involving e- learning platforms for SMEs and the first two principles are : simplify the registration process and provide rewards to incentivize the completion of lessons / training modules . From a broader perspective , thinking about the overall challenge of the organization ’s execution process , I understood the importance of running small experiments for each part of the process instead of simply drafting every piece of it on paper without validating any assumptions . Moving forward I will make sure to continue testing our new solutions with small learning launches that allow us to quickly determine the optimal implementation process for digital training programs .