- DESIGN THINKING - STORYTELLING

Challenge: My challenge is to present to a quality management company,

the Design Thinking methodology as a path to excellence and difference in the

market, as well as its benefits for the development of the company and how it can

improve its services and relations with your customers through this innovative

method. For that, I used the Storytelling tool to tell the story of Design Thinking.

Selection: A Storytelling tool is an accounting way of telling a story. It

facilitates the way we communicate, allowing a person who is telling to view the

story, thus being able to better understand what is being narrated. It is done in a

creative way with an engaging narrative and audiovisual resources creating

magic and fun. According to the fourth video of module 2, the author says that

storytelling makes strategies simple, it gives color and life to the plot, making

them better. In other words, it is an action plan that tends to improve a company's

internal process.

Application: First, I created a video where I narrated how the tool came

about, how it works, and when and where it can be applied. Through a game of

images, I showed what benefits it offers. Then, I showed, through illustrations,

examples of companies that use this method, to understand how consumers

behave and adapt their products and services, with the aim of expanding and

strengthen the relationship with customers by offering experiences and that

consequently became market favorites, such as Coca-cola, Netflix and Aplee.

Finally, at the end of the narrative, I showed the path that your company could

take, applying the improvements that the tool offers.

It was applied effectively, because the client was able to visualize the story

and was able to understand how it works, even liking the idea and wanting to use

it.

Insight: As an insight, I realized how some actions of a simple tool can

change so much for the better. Design Thinking is something that should be used

in all organizations, as this way, we would have more people working happily,

more happy and satisfied customers and more companies growing.

The tool also showed me that it can be applied to everything in life, it can

be applied when we seek improvements and when we seek to understand other

people, because when we put ourselves in the other's place, we can feel their

pain and understand their vision, and only then will we succeed design something

aimed at him.

Approach: Next time, still using the Storytelling tool, I will also use the

mind map to work together, as a better form of communication, as this way I will

be able to better understand the person I will be attending.


- DESIGN THINKING - STORYTELLING Challenge : My challenge is to present to a quality management company , the Design Thinking methodology as a path to excellence and difference in the market , as well as its benefits for the development of the company and how it can improve its services and relations with your customers through this innovative method . For that , I used the Storytelling tool to tell the story of Design Thinking . Selection : A Storytelling tool is an accounting way of telling a story . It facilitates the way we communicate , allowing a person who is telling to view the story , thus being able to better understand what is being narrated . It is done in a creative way with an engaging narrative and audiovisual resources creating magic and fun . According to the fourth video of module 2 , the author says that storytelling makes strategies simple , it gives color and life to the plot , making them better . In other words , it is an action plan that tends to improve a company 's internal process . Application : First , I created a video where I narrated how the tool came about , how it works , and when and where it can be applied . Through a game of images , I showed what benefits it offers . Then , I showed , through illustrations , examples of companies that use this method , to understand how consumers behave and adapt their products and services , with the aim of expanding and strengthen the relationship with customers by offering experiences and that consequently became market favorites , such as Coca - cola , Netflix and Aplee . Finally , at the end of the narrative , I showed the path that your company could take , applying the improvements that the tool offers . It was applied effectively , because the client was able to visualize the story and was able to understand how it works , even liking the idea and wanting to use it . Insight : As an insight , I realized how some actions of a simple tool can change so much for the better . Design Thinking is something that should be used in all organizations , as this way , we would have more people working happily , more happy and satisfied customers and more companies growing . The tool also showed me that it can be applied to everything in life , it can be applied when we seek improvements and when we seek to understand other people , because when we put ourselves in the other 's place , we can feel their pain and understand their vision , and only then will we succeed design something aimed at him . Approach : Next time , still using the Storytelling tool , I will also use the mind map to work together , as a better form of communication , as this way I will be able to better understand the person I will be attending .