DESIGN THINKING

Design thinking relies on the human ability to be intuitive, to recognize patterns, and to  construct ideas that are emotionally meaningful as well as functional. The elements of design  thinking combine to form an iterative approach—one you can try out and adapt to suit your  needs.

DESIGN THINKING TOOL

VISUALIZATION

Importance of Visualization

Visualisation is a core component of the way that we communicate, whether we're

aware of it or not. When we're dealing with very complex problems, we're enacting a different  kind of problem solving that has to bring in more than just logic. Visualisation is really  important for the process of Design Thinking because it's actually a way of unlocking a different  part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our  creativity. Most design thinkers call visualisation as “the mother of all design tools”, because  they are used in every stage of the design thinking process.

Visualisation is equal parts listening, thinking and drawing. Listening is the input, thinking is the  processing and drawing is the output. These three skills work together equally in understanding  complexity, visualising outcomes to create new possibilities.

Do not let drawing eclipse the importance of listening and thinking skills just because it is more  visible and tangible. In my own experience, we can cultivate this skill set. Visualisation takes us  beyond just using words or language alone. The beauty of using Visualisation is that we can tap  into a single picture. The more you begin to use pictures, the more that you begin to diagram  while you talk and create a visual image for people of how you are thinking.

The world will always need people who can see the bigger picture - those who listen, who find  patterns, and make connections. The world around us is complex and needs us to strengthen  our ability capture and organize ideas. We need more clarity. We need more shared  understanding. We need more simplicity. The more likely you are to achieve a sense of  agreement and consensus with people, the more you are likely to draw out conversations.

It's really important to be able to understand the way that you communicate with people. The  primary tools for thinking visually are really just mastering some basic elements of imagining

people, spaces, situations and actions or movements. It's very easy to create a simple diagram –  and most anyone can draw a stick figure, a circle, a square, or an arrow. Those are the basic  building blocks of creating a Visualisation.

Visualisation has a role to play throughout the Design Thinking. It's an incredible tool, in that  sense, in that we're using those tools and that part of our brain at each phase in the design  process. It's not just something that has an application in one part of the Design Thinking. It has  many ways of being useful at different parts of the Design Thinking process.

When you get to concept development, Visualisation becomes incredibly useful. Your brain is  creating pictures of something that doesn't yet exist. It's creating pictures of something that will  soon be. As we move forward into prototyping, we get much more detailed in the way that we  start to visualize. Then we create very complex diagrams or maps of how we think the customer  experience is going to work ideally. Pictures and images enable us to not only help people  understand what it is we're trying to do but to help persuade them in the worthiness of that  particular idea or the strength of that concept.

This can be a little intimidating at first for some. I think that people will find that once they start  getting in the habit of doing that, you quickly see how the rest of the room responds to you  when you get up and you start drawing.

Insights

Insight has been commonly stated as the broader purpose of information visualization by many  authors. The recent emphasis on visual analytics has stimulated an interest in better  understanding the purpose of visualization and rigorously evaluating progress toward that  purpose. Insight seems to capture the intuitive notion of visualization's purpose. However, for  the most part, the definition of insight remains fairly informal, making success difficult to  evaluate.


DESIGN THINKING Design thinking relies on the human ability to be intuitive , to recognize patterns , and to construct ideas that are emotionally meaningful as well as functional . The elements of design thinking combine to form an iterative approach — one you can try out and adapt to suit your needs . DESIGN THINKING TOOL VISUALIZATION Importance of Visualization Visualisation is a core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're enacting a different kind of problem solving that has to bring in more than just logic . Visualisation is really important for the process of Design Thinking because it 's actually a way of unlocking a different part of our brain . It allows us to think in a non - verbal way and access parts of our brain , our creativity . Most design thinkers call visualisation as “ the mother of all design tools ” , because they are used in every stage of the design thinking process . Visualisation is equal parts listening , thinking and drawing . Listening is the input , thinking is the processing and drawing is the output . These three skills work together equally in understanding complexity , visualising outcomes to create new possibilities . Do not let drawing eclipse the importance of listening and thinking skills just because it is more visible and tangible . In my own experience , we can cultivate this skill set . Visualisation takes us beyond just using words or language alone . The beauty of using Visualisation is that we can tap into a single picture . The more you begin to use pictures , the more that you begin to diagram while you talk and create a visual image for people of how you are thinking . The world will always need people who can see the bigger picture - those who listen , who find patterns , and make connections . The world around us is complex and needs us to strengthen our ability capture and organize ideas . We need more clarity . We need more shared understanding . We need more simplicity . The more likely you are to achieve a sense of agreement and consensus with people , the more you are likely to draw out conversations . It 's really important to be able to understand the way that you communicate with people . The primary tools for thinking visually are really just mastering some basic elements of imagining people , spaces , situations and actions or movements . It 's very easy to create a simple diagram – and most anyone can draw a stick figure , a circle , a square , or an arrow . Those are the basic building blocks of creating a Visualisation . Visualisation has a role to play throughout the Design Thinking . It 's an incredible tool , in that sense , in that we 're using those tools and that part of our brain at each phase in the design process . It 's not just something that has an application in one part of the Design Thinking . It has many ways of being useful at different parts of the Design Thinking process . When you get to concept development , Visualisation becomes incredibly useful . Your brain is creating pictures of something that does n't yet exist . It 's creating pictures of something that will soon be . As we move forward into prototyping , we get much more detailed in the way that we start to visualize . Then we create very complex diagrams or maps of how we think the customer experience is going to work ideally . Pictures and images enable us to not only help people understand what it is we 're trying to do but to help persuade them in the worthiness of that particular idea or the strength of that concept . This can be a little intimidating at first for some . I think that people will find that once they start getting in the habit of doing that , you quickly see how the rest of the room responds to you when you get up and you start drawing . Insights Insight has been commonly stated as the broader purpose of information visualization by many authors . The recent emphasis on visual analytics has stimulated an interest in better understanding the purpose of visualization and rigorously evaluating progress toward that purpose . Insight seems to capture the intuitive notion of visualization 's purpose . However , for the most part , the definition of insight remains fairly informal , making success difficult to evaluate .