Challenge    I work in a company whose main function is to act as a change agent, helping universities to  develop joint projects and create new opportunities for the university community, based on  the demand of the business and institutional environment and with criteria of economic  efficiency and profitability.    To be more specific, within this framework, my team and I are evaluating the addition of a  mobile application available for use by all universities in a given country.    The application must be geared to university students but also to the staff of universities, as  professors and researchers.    Selection  As we know which is the ultimate goal, we want to create a story that models how the  product will be finally. The best tool for this case is to use the Storytelling. With this tool we  can locate each of the actors in the scene to try to predict their behavior and needs.    Application  On the one hand we have the key stakeholders: the universities so think of them as actors  available to the rest of the people who are part of the university community.  Users will be university students so we'll create stories of how a person of that age uses  smartphones and what colleges services will use more often.  We would create the stories of relationships between teachers and students through the use  of the app to provide ideas that involve developments in the app.    Insight  After generating multiple stories about the use of an app for college students and other staff,  we get not only the functional or technical vision but the actual vision of the possible uses  but mostly needs of each group.  If only we thought to use technology or the administrative and academic functions we would  be moving away from true that people make use of the tools.  The display time providing Storytelling also provides a non-static view, it is evolutionary and  chained events, so features that may seem tight at first, after seeing a story we could see  that there was relationships with others.  Finally, the app will be built focused on everyday needs and learned in the Storytelling and  not the amount of functionality available.    Aproach  We divide the team to design stories of different profiles to create a complete story. Profiles  assigned to each team member does not have to coincide with the nearest end user profile  for the result from being conditioned. Each member shall conduct a study on the segment to  which it is addressed the app to create the most lifelike possible history.    Organization  All the information generated by Storytelling becomes focused features to each of the  stakeholders. From here they will come the tasks of implementing the project to develop the  mobile application.


Challenge I work in a company whose main function is to act as a change agent , helping universities to develop joint projects and create new opportunities for the university community , based on the demand of the business and institutional environment and with criteria of economic efficiency and profitability . To be more specific , within this framework , my team and I are evaluating the addition of a mobile application available for use by all universities in a given country . The application must be geared to university students but also to the staff of universities , as professors and researchers . Selection As we know which is the ultimate goal , we want to create a story that models how the product will be finally . The best tool for this case is to use the Storytelling . With this tool we can locate each of the actors in the scene to try to predict their behavior and needs . Application On the one hand we have the key stakeholders : the universities so think of them as actors available to the rest of the people who are part of the university community . Users will be university students so we 'll create stories of how a person of that age uses smartphones and what colleges services will use more often . We would create the stories of relationships between teachers and students through the use of the app to provide ideas that involve developments in the app . Insight After generating multiple stories about the use of an app for college students and other staff , we get not only the functional or technical vision but the actual vision of the possible uses but mostly needs of each group . If only we thought to use technology or the administrative and academic functions we would be moving away from true that people make use of the tools . The display time providing Storytelling also provides a non - static view , it is evolutionary and chained events , so features that may seem tight at first , after seeing a story we could see that there was relationships with others . Finally , the app will be built focused on everyday needs and learned in the Storytelling and not the amount of functionality available . Aproach We divide the team to design stories of different profiles to create a complete story . Profiles assigned to each team member does not have to coincide with the nearest end user profile for the result from being conditioned . Each member shall conduct a study on the segment to which it is addressed the app to create the most lifelike possible history . Organization All the information generated by Storytelling becomes focused features to each of the stakeholders . From here they will come the tasks of implementing the project to develop the mobile application .