Challenge & Selection

Storytelling is a great tool and largely used by managers to motivate executives and customers.  It has personally helped me lot of time to relate with people on ground and in office. My job  profile involves lot of travelling to rural areas where people speak different tongue, which I  could understand partially and they mine. It was a challenge and fun to communicate with  them and to do business.

India, rural people are more friendly and talkative. They love to communicate most of the  things and it helped me to build relation as well as to do business.

Storytelling helps to pass information in a structured way; people could easily relate to it and  also remember it for longer time. It has helped me to communicate and has proved as  icebreaker.

Application

I applied this when I was placed in rural Maharashtra, and I couldn’t speak their mother  tongue. Initially after few days, I picked up their language and could understand and they mine  because of national official language.  The product which I was handling/financing was of higher  ticket size and involved lot information to be collected from customer. People are not  comfortable most of the times to share personal information. I had to spend three to four  hours with the customers in their agriculture fields, analyzing crops and income from it.  Storytelling helped me to easily gather information without making customers uncomfortable.  As we had initially language barrier, storytelling helped me not only to do business but also to  spend extra time and make friends.

Insight & Approach

Customers started opening up and shared their problems, and also referred me new leads. The extra  time which I could spend with them due to storytelling, helped me to know about their projects and  assets deployment.   They also helped me to do field investigation with genuine information of the new  leads.  Basically it helped me to build relationship and to gain trust.

This tool helped me to know people, resolve problems either in office or on field.


Challenge & Selection Storytelling is a great tool and largely used by managers to motivate executives and customers . It has personally helped me lot of time to relate with people on ground and in office . My job profile involves lot of travelling to rural areas where people speak different tongue , which I could understand partially and they mine . It was a challenge and fun to communicate with them and to do business . India , rural people are more friendly and talkative . They love to communicate most of the things and it helped me to build relation as well as to do business . Storytelling helps to pass information in a structured way ; people could easily relate to it and also remember it for longer time . It has helped me to communicate and has proved as icebreaker . Application I applied this when I was placed in rural Maharashtra , and I could n’t speak their mother tongue . Initially after few days , I picked up their language and could understand and they mine because of national official language . The product which I was handling / financing was of higher ticket size and involved lot information to be collected from customer . People are not comfortable most of the times to share personal information . I had to spend three to four hours with the customers in their agriculture fields , analyzing crops and income from it . Storytelling helped me to easily gather information without making customers uncomfortable . As we had initially language barrier , storytelling helped me not only to do business but also to spend extra time and make friends . Insight & Approach Customers started opening up and shared their problems , and also referred me new leads . The extra time which I could spend with them due to storytelling , helped me to know about their projects and assets deployment . They also helped me to do field investigation with genuine information of the new leads . Basically it helped me to build relationship and to gain trust . This tool helped me to know people , resolve problems either in office or on field .