Story Telling: A deeper connection

SWOOTY Inc.

Challenge:  I work as a Product Manager and Social Entrepreneur and also volunteer myself for social  impact initiatives to help community.    There are many use-cases where it requires connecting with  their audiences deeper level. I will share an example of my social impact project for community.  (it is a non-profit and non-commercial project). The purpose of this initiative was to help people  find their potential match/life-partner based on personalized/cultural/compatibility requirements  unlike general Matrimonial/Dating Apps.  Target market of this app was some backward  towns/cities where people are not too social connected and life bit conservative lifestyle. (This is  not the same case in developed countries or metropolitan cities)    To find a live-partner outside of your closer network/relatives is very hard, especially when it  comes to mindsets and mutual compatibility. Hence this journey requires a very personalized  information and trust on people. Hence to solve this problem it required research about local  culture and traditional things to build connection with audience/users on a personal level.    Selection  We used storytelling tool to achieve this target and personalize concept with real-life scenario of  common people in town to relate problems and solutions while considering demographic,  cultural and traditional issues in mind.     As our SWOOTY Inc. is very targeted to specific community, hence storytelling tool best  suited to empathize and relate with local people/audience.      Application  Below is a story based on real life examples, however characters/names used in story are  generic/fictional and do not represent any real person.    “A Doctor named Ali of age 32 completed his higher studies in medical and got a great job, Ali is  very social, empathic, adventurous nature. Now Ali’s parents were searching for life-partner  matches for Ali in closer network and relatives, Ali has some different expectations about  compatibility for life-partner which were different and it was not easy to find in closer  network/relatives. He was not able to find the right match for him based on his personality type,  hobbies and ambitions.    Another person named Sarah of age 28 with social, humanitarian and ambitious goals is also  looking for a match for her but it seems hard for her and her family to find a good match in their

closer network based on personality and compatibility.     Both Sarah and Ali signs-up on SWOOTY Inc. platform and submit their personal details  along with personality traits, hobbies, nature, life-goals and also expected details about what  they are looking in terms of their compatibility criteria with potential life-partner.    SWOOTY Inc. platform runs algorithm on all profiles and sends top 10 recommendations to  both Ali and Sarah (not only based on demography, but also based on personality type, traits,  hobbies, personal and life goals).    Sarah and Ali both receive Top 10 closest matches recommended by platform, and they go  through all top 10 profiles and Sarah and Ali liked each others profiles and proceeded to  exchange conversation and meet with each other’s families and find it mutually compatible.    Both Ali and Sarah get engaged and then married and living a happy married life.      Insight  This story was made based on some real examples of people which went through the above  problem. Since it was only communication gap problem so we tried to pitch this story to multiple  people to automate this process and reduce efforts, save time and increase chances of more  compatible profiles/life-partner as compared to manual match-making process.    This project has been acknowledged and liked by multiple influences and regional social  organizations to support this initiative.  Project is still in Proof of concept phase and not  launched publicly. We are still testing BETA version with limited community before public  release.    By coming up with the above story, it helped project/convey the message clearly before evening  development/implementation of project. It was more emphatic and appealing to tell the above  story to local audience as it connected dots and problems in their minds more effectively than  demonstrating Mockup/Design of Platform.      Future Approach  I will continue to explain any problem and solution with relatable story in future solutions/projects  so people can empathize or relate with real-life scenarios. Demonstrating a Mockup/Demo of  platform/solutions is difficult for people to understand as compared to storytelling and  user-journey. Storytelling seems more effective, appealing and empathetic way to get  confidence of users.


Story Telling : A deeper connection SWOOTY Inc. Challenge : I work as a Product Manager and Social Entrepreneur and also volunteer myself for social impact initiatives to help community . There are many use - cases where it requires connecting with their audiences deeper level . I will share an example of my social impact project for community . ( it is a non - profit and non - commercial project ) . The purpose of this initiative was to help people find their potential match / life - partner based on personalized / cultural / compatibility requirements unlike general Matrimonial / Dating Apps . Target market of this app was some backward towns / cities where people are not too social connected and life bit conservative lifestyle . ( This is not the same case in developed countries or metropolitan cities ) To find a live - partner outside of your closer network / relatives is very hard , especially when it comes to mindsets and mutual compatibility . Hence this journey requires a very personalized information and trust on people . Hence to solve this problem it required research about local culture and traditional things to build connection with audience / users on a personal level . Selection We used storytelling tool to achieve this target and personalize concept with real - life scenario of common people in town to relate problems and solutions while considering demographic , cultural and traditional issues in mind . As our SWOOTY Inc. is very targeted to specific community , hence storytelling tool best suited to empathize and relate with local people / audience . Application Below is a story based on real life examples , however characters / names used in story are generic / fictional and do not represent any real person . “ A Doctor named Ali of age 32 completed his higher studies in medical and got a great job , Ali is very social , empathic , adventurous nature . Now Ali ’s parents were searching for life - partner matches for Ali in closer network and relatives , Ali has some different expectations about compatibility for life - partner which were different and it was not easy to find in closer network / relatives . He was not able to find the right match for him based on his personality type , hobbies and ambitions . Another person named Sarah of age 28 with social , humanitarian and ambitious goals is also looking for a match for her but it seems hard for her and her family to find a good match in their closer network based on personality and compatibility . Both Sarah and Ali signs - up on SWOOTY Inc. platform and submit their personal details along with personality traits , hobbies , nature , life - goals and also expected details about what they are looking in terms of their compatibility criteria with potential life - partner . SWOOTY Inc. platform runs algorithm on all profiles and sends top 10 recommendations to both Ali and Sarah ( not only based on demography , but also based on personality type , traits , hobbies , personal and life goals ) . Sarah and Ali both receive Top 10 closest matches recommended by platform , and they go through all top 10 profiles and Sarah and Ali liked each others profiles and proceeded to exchange conversation and meet with each other ’s families and find it mutually compatible . Both Ali and Sarah get engaged and then married and living a happy married life . Insight This story was made based on some real examples of people which went through the above problem . Since it was only communication gap problem so we tried to pitch this story to multiple people to automate this process and reduce efforts , save time and increase chances of more compatible profiles / life - partner as compared to manual match - making process . This project has been acknowledged and liked by multiple influences and regional social organizations to support this initiative . Project is still in Proof of concept phase and not launched publicly . We are still testing BETA version with limited community before public release . By coming up with the above story , it helped project / convey the message clearly before evening development / implementation of project . It was more emphatic and appealing to tell the above story to local audience as it connected dots and problems in their minds more effectively than demonstrating Mockup / Design of Platform . Future Approach I will continue to explain any problem and solution with relatable story in future solutions / projects so people can empathize or relate with real - life scenarios . Demonstrating a Mockup / Demo of platform / solutions is difficult for people to understand as compared to storytelling and user - journey . Storytelling seems more effective , appealing and empathetic way to get confidence of users .