Challenge    Having learnt singing at a very  young age, I always had a passion to  make my voice echo on public  platforms but did not have the

skillset of an actor. Therefore, shooting a video became a challenge. To get on the  public forum, I wanted to launch my first cover track with a video. That’s when I spoke  to few artists (acquaintances) and they made it look all so easy. But the ground reality  hit when I did not to find the ‘Perfect Fit’. By this I mean choosing the right people (in  this case a producer/videographer, editor and a studio) with experience in shooting  musical fusions. Having gained studio exposure to record audio tracks, I thought the  process of a video shoot would be similar and will not take much time. But it was just  the opposite! How does one find a ‘Perfect fit’ within a set budget? That was a question  unanswered.

Selection     To explore minimum viable options, my journey began by Exploring and  Experimenting with the ‘Unknown’. To test the waters, I took a step by step approach  to plan my journey to a successful launch.     Application    Dug open my contact book to seek some advice from a friend who happened to be a  producer herself. She then guided me on visuals that could be created with the song I  had recorded. The question will arise in everybody’s mind as to why I did not ask her  to shoot my video? The answer is that I wanted to go through the journey of  exploration and experimentation at my own accord.   The net surfing began. Pulled out a few contacts from the internet, met a few  producers to take their consent on the approach. After meeting these seasoned  producers, I realized that they were too ‘Pricy’ (a) because the cost of hiring just  included videography and not editing (b) they had a fixed working style. I was in search  for someone who could give me a package deal that included video, editing, camera  and equipment. After meeting a few of seasoned professionals, I realized that their  ‘Price Tag’ will not fit in my project. That’s when I took a different approach. Since I  was also starting up, I decided to explore the freelancing / startup space which could  be slightly flexible.

Mapping a

Musical Journey

After a numerous phone calls and web surfing, I found a company which had a decent  portfolio of music and dance and provided all services. By visualizing the webpage and  client section, I was able to view this company as a startup that could fit in my project  scheme.     Insight     After having a detailed chat with the owner/producer of this startup, I gauged his  knowledge on creating musical fusions. I also learnt during our conversations, he  studied classical music. It was then I decided to narrow down my search and move  forward with this startup. Since this was a project ‘One of the kinds’ in his portfolio and  my first experiment, there was a mutual agreement on the terms and conditions.     Approach     I applied the same ‘explore and experiment’ approach in finalizing a studio. Surfed the  web, screened portfolios and studio images and then narrowed my search in finalizing  a studio that had its own equipment (lighting etc.). They were willing to rent out their  studio space on a weekend. The cost of hiring is less on weekends as compared to  weekdays.     To take this forward, I introduced my friend to the ‘Go to Team Members’ (producer  & studio owner) to validate the startup approach.    All this blended in well with my project idea, keeping in mind the uncertainties that  could crop up during or after the shoot (a Luke warm public response etc.).     All team members got together, planned and put equal efforts in making this a success.  This included building on screen expressions during the shoot J     It was a time consuming process but extremely worthwhile and satisfying.    Kindly click on the link to view the launch:  https://www.youtube.com/watch?v=n-ajTPJ1h-J

In my view, one should Start low – Aim high! Like we all say: Don’t put all eggs in one  basket. Establish yourself by starting small assuming you don’t get the expected  response. That’s the beauty of a successful launchpad.


Challenge Having learnt singing at a very young age , I always had a passion to make my voice echo on public platforms but did not have the skillset of an actor . Therefore , shooting a video became a challenge . To get on the public forum , I wanted to launch my first cover track with a video . That ’s when I spoke to few artists ( acquaintances ) and they made it look all so easy . But the ground reality hit when I did not to find the ‘ Perfect Fit ’ . By this I mean choosing the right people ( in this case a producer / videographer , editor and a studio ) with experience in shooting musical fusions . Having gained studio exposure to record audio tracks , I thought the process of a video shoot would be similar and will not take much time . But it was just the opposite ! How does one find a ‘ Perfect fit ’ within a set budget ? That was a question unanswered . Selection To explore minimum viable options , my journey began by Exploring and Experimenting with the ‘ Unknown ’ . To test the waters , I took a step by step approach to plan my journey to a successful launch . Application Dug open my contact book to seek some advice from a friend who happened to be a producer herself . She then guided me on visuals that could be created with the song I had recorded . The question will arise in everybody ’s mind as to why I did not ask her to shoot my video ? The answer is that I wanted to go through the journey of exploration and experimentation at my own accord . The net surfing began . Pulled out a few contacts from the internet , met a few producers to take their consent on the approach . After meeting these seasoned producers , I realized that they were too ‘ Pricy ’ ( a ) because the cost of hiring just included videography and not editing ( b ) they had a fixed working style . I was in search for someone who could give me a package deal that included video , editing , camera and equipment . After meeting a few of seasoned professionals , I realized that their ‘ Price Tag ’ will not fit in my project . That ’s when I took a different approach . Since I was also starting up , I decided to explore the freelancing / startup space which could be slightly flexible . Mapping a Musical Journey After a numerous phone calls and web surfing , I found a company which had a decent portfolio of music and dance and provided all services . By visualizing the webpage and client section , I was able to view this company as a startup that could fit in my project scheme . Insight After having a detailed chat with the owner / producer of this startup , I gauged his knowledge on creating musical fusions . I also learnt during our conversations , he studied classical music . It was then I decided to narrow down my search and move forward with this startup . Since this was a project ‘ One of the kinds ’ in his portfolio and my first experiment , there was a mutual agreement on the terms and conditions . Approach I applied the same ‘ explore and experiment ’ approach in finalizing a studio . Surfed the web , screened portfolios and studio images and then narrowed my search in finalizing a studio that had its own equipment ( lighting etc . ) . They were willing to rent out their studio space on a weekend . The cost of hiring is less on weekends as compared to weekdays . To take this forward , I introduced my friend to the ‘ Go to Team Members ’ ( producer & studio owner ) to validate the startup approach . All this blended in well with my project idea , keeping in mind the uncertainties that could crop up during or after the shoot ( a Luke warm public response etc . ) . All team members got together , planned and put equal efforts in making this a success . This included building on screen expressions during the shoot J It was a time consuming process but extremely worthwhile and satisfying . Kindly click on the link to view the launch : https://www.youtube.com/watch?v=n-ajTPJ1h-J In my view , one should Start low – Aim high ! Like we all say : Do n’t put all eggs in one basket . Establish yourself by starting small assuming you do n’t get the expected response . That ’s the beauty of a successful launchpad .