Challenge:

My team starts a business in second-hand clothes. But there are many other competitors in

our area. This business needs low capital therefore there is a bunch of new entrance

competing with us.

Our team does not have a lot of money and is still a newbie.

Selection:

We use storytelling tool to make our brand special and standing out. As we study, brand

storytelling is the use of a narrative to connect your brand to customers, with a focus on

connecting what you stand for to the values your customers share. Storytelling simplifies

everything. It gives strategy color and life in character and plot, and it makes it relatable.

Application:

After analyzing our customers, we make up a story about a girl who has high demand and really

wants to be more fashionable. However, this girl is just a student and she does not have much

money. With the key message “Beauty in your wallet”, our brand makes her dream come true.

Insight and approach

At the crossroads of cultural insights, brand insights, and editorial insights, the team creates a

brand narrative campaign. Our team members pore over performance statistics, from the

standard newsroom to the personalized content, to achieve this. They also put everything

through testing in a UX lab to see how readers interact with the content. An audience-focused

strategy necessitates patience because it is frequently a long play, but the benefit will come. “If

you think value first, your brand will always follow,” Raymond says.

In the next time, I will try mind mapping to build a bigger dream for my team.


Challenge : My team starts a business in second - hand clothes . But there are many other competitors in our area . This business needs low capital therefore there is a bunch of new entrance competing with us . Our team does not have a lot of money and is still a newbie . Selection : We use storytelling tool to make our brand special and standing out . As we study , brand storytelling is the use of a narrative to connect your brand to customers , with a focus on connecting what you stand for to the values your customers share . Storytelling simplifies everything . It gives strategy color and life in character and plot , and it makes it relatable . Application : After analyzing our customers , we make up a story about a girl who has high demand and really wants to be more fashionable . However , this girl is just a student and she does not have much money . With the key message “ Beauty in your wallet ” , our brand makes her dream come true . Insight and approach At the crossroads of cultural insights , brand insights , and editorial insights , the team creates a brand narrative campaign . Our team members pore over performance statistics , from the standard newsroom to the personalized content , to achieve this . They also put everything through testing in a UX lab to see how readers interact with the content . An audience - focused strategy necessitates patience because it is frequently a long play , but the benefit will come . “ If you think value first , your brand will always follow , ” Raymond says . In the next time , I will try mind mapping to build a bigger dream for my team .