Storytelling – Listening the vulnerable population

1. Challenge:

In Brazil, 25% of population are poverty (lives with incomes lower than that was define in the poverty  line).  In the last 15 years a lot of social policies was created, especially the Bolsa Família Program,  that give money for the families that keeps the children in the school. Researches shows that money  is very important for the families and the mothers knows how is important to her kids stay in the  school. However, a number of kids don`t go to school and the families lost the money. Understand  the reasons and why this is happened and what can be change in the program was a challenge for  the government.

2. Selection:

I choose the storytelling tool because we need to understand the context that families live and why  the children are not going to school. Storytelling is a good tool to understand the problems that are  not clear. The narrative can show us the values and their experiences.

3. Application:

We choose a group of families that are in this situation and we visit the house of each family. In the  house we asked, generally for the mother that was responsible for the house, what was happening  and why her children are not going to school. The approach was very important, because sometimes  the woman was a little afraid. So, we need to be patience and tried to create a connection. After that  some woman explain her problems and difficulties to maintain the children in the school. Problems  with urban violence, difficulties in support the children studies activities appeared. The tool was  generally effectively.

4. Insight:

Applying the tool we discovered a lot of complex situations that was not possible to identify with  quantitative research. Communities problems can affect the situations and generally was not family  neglect.

5. Approach:

In the next time we need to prepare better our team for the interviewers, because the families are  fearful about government and it`s very difficult to create a connection and in a major cases the  problem are very complex and it`s not simple to identify and propose solutions. .


Storytelling – Listening the vulnerable population 1 . Challenge : In Brazil , 25 % of population are poverty ( lives with incomes lower than that was define in the poverty line ) . In the last 15 years a lot of social policies was created , especially the Bolsa Família Program , that give money for the families that keeps the children in the school . Researches shows that money is very important for the families and the mothers knows how is important to her kids stay in the school . However , a number of kids don`t go to school and the families lost the money . Understand the reasons and why this is happened and what can be change in the program was a challenge for the government . 2 . Selection : I choose the storytelling tool because we need to understand the context that families live and why the children are not going to school . Storytelling is a good tool to understand the problems that are not clear . The narrative can show us the values and their experiences . 3 . Application : We choose a group of families that are in this situation and we visit the house of each family . In the house we asked , generally for the mother that was responsible for the house , what was happening and why her children are not going to school . The approach was very important , because sometimes the woman was a little afraid . So , we need to be patience and tried to create a connection . After that some woman explain her problems and difficulties to maintain the children in the school . Problems with urban violence , difficulties in support the children studies activities appeared . The tool was generally effectively . 4 . Insight : Applying the tool we discovered a lot of complex situations that was not possible to identify with quantitative research . Communities problems can affect the situations and generally was not family neglect . 5 . Approach : In the next time we need to prepare better our team for the interviewers , because the families are fearful about government and it`s very difficult to create a connection and in a major cases the problem are very complex and it`s not simple to identify and propose solutions . .