REFLECTION

MIND MAPPING  Student · Omar Gonzales

Coursera · Peer-graded Assignment · 11/28/2020

REFLECTION: MIND MAPPING

1. Challenge

I’m working on a redesign project of the exterior of an automatic cutting machine for  Ogilvy the Advertising and  Communication. Before starting the redesign, we had to better understand what were the  client’s needs, so we had a meeting before the briefing and the briefing itself.

2. Selection & Application

When designing, we need to gather a lot of information from research and also from  meetings with the clients, so we can design better products and achieve better  results. To overcome the challenge of being lost having too much information to deal  with at the same time, I always end up using mind maps. They’re a great tool if you  want better organized data in your project, like said in the course “Mind mapping is  one of the most powerful tools in the design thinker's toolbox.”     All the information gathered from a briefing with a client, like Ogilvy the Advertising and  Communication, can be better  organized utilizing sections, subsections and topics, for example, and you can also use  illustrations, drawings, images – everything that’ll make you visualize the information  in a better way. My team used Miro to create the mind map, an awesome site if  you’re a creative person that also likes practicality. There, we checked if all the data  gathered from the client’s meetings were organized in a simple way that everyone  could understand. Like David Kelley, the founder of IDEO said, “When I want to do  something analytical, I make a list. When I'm trying to do something creative, I make  a mind-map”.

3. Insight

A mind map is a great tool to look for patterns, insights, relations between  information, how they’re all connected in your project. All that leads to more creative  solutions to your designs. After using the tool, I realized how it’s important for a  design thinker to know how to use it, so he/she can take the next step in a project.  You can see the data way more clearly than if you were using a list and also can give  more creative solutions to your client.

4. Approach

Next time I use the tool, I’ll make sure to better summarize all the information using  shorter phrases and words to describe the client’s needs and information in general.  I’ll also use more images and references from the internet to visualize better what  I’m dealing with, the problems, the solutions and the opportunities.

THE END (thank you for reviewing my assignment!)


REFLECTION MIND MAPPING Student · Omar Gonzales Coursera · Peer - graded Assignment · 11/28/2020 REFLECTION : MIND MAPPING 1 . Challenge I ’m working on a redesign project of the exterior of an automatic cutting machine for Ogilvy the Advertising and Communication . Before starting the redesign , we had to better understand what were the client ’s needs , so we had a meeting before the briefing and the briefing itself . 2 . Selection & Application When designing , we need to gather a lot of information from research and also from meetings with the clients , so we can design better products and achieve better results . To overcome the challenge of being lost having too much information to deal with at the same time , I always end up using mind maps . They ’re a great tool if you want better organized data in your project , like said in the course “ Mind mapping is one of the most powerful tools in the design thinker 's toolbox . ” All the information gathered from a briefing with a client , like Ogilvy the Advertising and Communication , can be better organized utilizing sections , subsections and topics , for example , and you can also use illustrations , drawings , images – everything that ’ll make you visualize the information in a better way . My team used Miro to create the mind map , an awesome site if you ’re a creative person that also likes practicality . There , we checked if all the data gathered from the client ’s meetings were organized in a simple way that everyone could understand . Like David Kelley , the founder of IDEO said , “ When I want to do something analytical , I make a list . When I 'm trying to do something creative , I make a mind - map ” . 3 . Insight A mind map is a great tool to look for patterns , insights , relations between information , how they ’re all connected in your project . All that leads to more creative solutions to your designs . After using the tool , I realized how it ’s important for a design thinker to know how to use it , so he / she can take the next step in a project . You can see the data way more clearly than if you were using a list and also can give more creative solutions to your client . 4 . Approach Next time I use the tool , I ’ll make sure to better summarize all the information using shorter phrases and words to describe the client ’s needs and information in general . I ’ll also use more images and references from the internet to visualize better what I ’m dealing with , the problems , the solutions and the opportunities . THE END ( thank you for reviewing my assignment ! )