Challenge & Selection

Me and my 2 colleagues were looking for options to provide engineering trainings for students  and early career professionals. The purpose was to provide practical knowledge which is not  given in universities and prepare students and early careers for their jobs in industry. The  challenge was to decide on which engineering discipline and topics to choose to develop training  materials and actually offer trainings. Because it is a huge amount of work to prepare a content  and takes significant time. Therefore, we needed to understand customer preferences to avoid  unnecessary work and time waste. We decided to use Launching Learn process. By doing this we  were aiming to understand the demand for potential trainings or even was there enough demand  for any trainings. We were planning to update training topics, delivery format, pricing etc. based  on the Launching Learn process results.

Application

We started with thinking about our potential customers. Those were university students, early  career engineers and people who wanted to change their jobs into a better position. Because of  our previous experience with our potential customers we started to build a potential customer  needs. Initially, we had some assumptions and we wanted to test them by the help of actually  offering some training trials. We had some initial assumptions about delivery format, topics,  pricing, audience and interest of customers.

We prepared a few different type of delivery method of trainings. One format was to offer same  training with two different training durations such as 8 weeks or 4 days. The another format was  to combine technical knowledge and soft skills required in workplace. We also offered training  for two different engineering disciplines. In terms of pricing, we assumed the best price based on  our previous experience and market prices. We have advertised our offered trainings throughout  few channels to reach as much as our target customers.

Once the customers are registered for trainings and we started actually to deliver the trainings,  we started to collect actual customer data. I became to be more clear to us how to plan for  further and understand the opportunities and limitations.

Insight & Approach

In the end of the Learning Launch Process, we had a certain insights obtained. We understand  that our customers mainly interested on technical knowledge trainings which are not specific  topics. They look for training that covers general topics for their disciplines. We have seen  interest on combined trainings which cover soft skills also. These insights help on to focus on  relevant topics. In terms of pricing, our customers are sensitive and do not prefer to spend above  certain value. We also have observed differences between customers coming from different  backgrounds, so we can build personas based on this data.

One of our insights was that, in class trainings have some limitations in terms of customer  numbers. Therefore, we are planning to perform alternative Learning launch process to test

online delivery formats. This time we use the collected data about customer preferences to  design prototypes. New assumptions are arising due to the difference approach. May be results  will show us the better options.


Challenge & Selection Me and my 2 colleagues were looking for options to provide engineering trainings for students and early career professionals . The purpose was to provide practical knowledge which is not given in universities and prepare students and early careers for their jobs in industry . The challenge was to decide on which engineering discipline and topics to choose to develop training materials and actually offer trainings . Because it is a huge amount of work to prepare a content and takes significant time . Therefore , we needed to understand customer preferences to avoid unnecessary work and time waste . We decided to use Launching Learn process . By doing this we were aiming to understand the demand for potential trainings or even was there enough demand for any trainings . We were planning to update training topics , delivery format , pricing etc . based on the Launching Learn process results . Application We started with thinking about our potential customers . Those were university students , early career engineers and people who wanted to change their jobs into a better position . Because of our previous experience with our potential customers we started to build a potential customer needs . Initially , we had some assumptions and we wanted to test them by the help of actually offering some training trials . We had some initial assumptions about delivery format , topics , pricing , audience and interest of customers . We prepared a few different type of delivery method of trainings . One format was to offer same training with two different training durations such as 8 weeks or 4 days . The another format was to combine technical knowledge and soft skills required in workplace . We also offered training for two different engineering disciplines . In terms of pricing , we assumed the best price based on our previous experience and market prices . We have advertised our offered trainings throughout few channels to reach as much as our target customers . Once the customers are registered for trainings and we started actually to deliver the trainings , we started to collect actual customer data . I became to be more clear to us how to plan for further and understand the opportunities and limitations . Insight & Approach In the end of the Learning Launch Process , we had a certain insights obtained . We understand that our customers mainly interested on technical knowledge trainings which are not specific topics . They look for training that covers general topics for their disciplines . We have seen interest on combined trainings which cover soft skills also . These insights help on to focus on relevant topics . In terms of pricing , our customers are sensitive and do not prefer to spend above certain value . We also have observed differences between customers coming from different backgrounds , so we can build personas based on this data . One of our insights was that , in class trainings have some limitations in terms of customer numbers . Therefore , we are planning to perform alternative Learning launch process to test online delivery formats . This time we use the collected data about customer preferences to design prototypes . New assumptions are arising due to the difference approach . May be results will show us the better options .