Storytelling

Challenge & Selection

Storytelling is a powerful tool that are applicable in various situation of our  daily life because it is the tool that I applied all the times. As a founder of the pesto pizza an online agency that propose a large band of choices concerning  Hostels, I always faced the challenges of how to attract more website’s visitors  to try and fall in love with our Hostels’ selection. Besides, I also faced  challenges of how to ensure the phenomena of finding new Hostels’ partner to  convince them to be part of our website. I choose to apply storytelling as it is  able to get insight into users, build empathy and reach them emotionally. I often  create personal activities that would make our website agency more attractable.  Special offers always captivate the attention of our website’s visitors, they are  mainly activities that people could enjoy during their vacation.

Application

Storytelling indirectly involves emotional branding. Emotional branding in fact  is the practice of building brands that directly appeal to consumers’ self,  emotional state, needs and aspirations. The purpose of emotional branding is to  establish a connection between consumers and products by stimulating  consumer emotions. Human needs such as love, power, emotional security, and  self-satisfaction are based on emotions in the subconscious, as the basis of  emotional brands, and allow marketers to create self-fulfilling prophecies in  consumer demand. People want to meet demand, and advertisers need to  implement these needs in a permanent cycle. In our case, the brand consists on  the Hostel we propose in our website, to make it more interactive we reserve a  section for reviews that would give the user the impression of safety. The type  of storytelling enables new users more willingness to embark their journey on  our website as the review is real and high credibility.

Insight

By applying the learning tool, we designed and tested our solutions. Through the  learning process we got to improve our website’s function and design to meet  user’s expectation. It is through this process we realized that the users were  more attract to the review from the previous visitors as it is shared by normal

users but not celebrity or influencer. Our marketing department used the results  of this process to re-strategize our marketing plan. Moving forward our business  will focus on human centered design to improve our website’s services.

Approach

Through applying the storytelling tools, another tool like visualization and  mind-mapping directly applied. In order to perform a more perfect results,  learning launch is another tool that I would be considered in the next steps. One  of the reasons is learning launch is also an important tool for our business. We  need as a team to review the insight gained from our first two launches and  incorporate this insight into future launch designs as this is the most effective  and ideal way of approaching and implementing solutions. Future launch  designs should reflect insight gained, progress made, and come closer to a  compelling solution ready for full roll out.


Storytelling Challenge & Selection Storytelling is a powerful tool that are applicable in various situation of our daily life because it is the tool that I applied all the times . As a founder of the pesto pizza an online agency that propose a large band of choices concerning Hostels , I always faced the challenges of how to attract more website ’s visitors to try and fall in love with our Hostels ’ selection . Besides , I also faced challenges of how to ensure the phenomena of finding new Hostels ’ partner to convince them to be part of our website . I choose to apply storytelling as it is able to get insight into users , build empathy and reach them emotionally . I often create personal activities that would make our website agency more attractable . Special offers always captivate the attention of our website ’s visitors , they are mainly activities that people could enjoy during their vacation . Application Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice of building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions . Human needs such as love , power , emotional security , and self - satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to implement these needs in a permanent cycle . In our case , the brand consists on the Hostel we propose in our website , to make it more interactive we reserve a section for reviews that would give the user the impression of safety . The type of storytelling enables new users more willingness to embark their journey on our website as the review is real and high credibility . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our website ’s function and design to meet user ’s expectation . It is through this process we realized that the users were more attract to the review from the previous visitors as it is shared by normal users but not celebrity or influencer . Our marketing department used the results of this process to re - strategize our marketing plan . Moving forward our business will focus on human centered design to improve our website ’s services . Approach Through applying the storytelling tools , another tool like visualization and mind - mapping directly applied . In order to perform a more perfect results , learning launch is another tool that I would be considered in the next steps . One of the reasons is learning launch is also an important tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .