Learning launch for Afterscool

Challenge

A new store of electronic devices has recently opened in a tourist area in El Valle de Anton, Panama. The  owner has named it: Novedades y Electronica Jerusalen as he is a believer in Christ, he wants to combine those  two themes, electronics and novelties in a "peaceful" environment as the area where he is located a mountain  area.

By some insights compiled by the owner, have been determined that as they're just opening, they need to get  into “the locals" market as the response to multimedia devices need for the online classes, and courses and  remote job happening at home due to the pandemic situation.  They are an audience from University students  to professionals until 40 years old. Another second target to catch the attention is the touristic target which  represents from 10 to 15% of the clients, by using some foreign language words, so they get interested by this  variation, something no so often seen in this area.

Selection

Before a beginner meeting to unveil some other important questions to the owner about the direction that  he wants to apply to the business, I’ve reviewed the information captured in previous secondary research and  choose the option of making a learning launch because is a kind of experiments meant to quickly and easily  test an idea.

Application

For the making of the learning launch, we have begun with the procedure of designing the experiments  applying some visualization tool in order to make the stakeholders understand where we are, what our reality  as an individual business is, and how I see it in order to be more connected to each other.

To begin with the first learning launch, we drive the experiment by the hypothesis of the persona. Our  “persona in pain” is a Mother, professional, could be a teacher, that doesn’t have a place to shop high-end  multimedia dispositive in her town for her teaching and learning classes and who also sometimes lends those  devices to her two children for them to receive its online classes. So the business come to offer that equipment  easy to get, with high quality and getable in small payments. Compared to the competition that offers low  end and just in cash.

With these points of interest in mind, we proceed to go to the place, act like a concierge with the goal to  assess the actual mindset of the current clients, add cellphones numbers in order to add them to our testing  social media group. We have described the actual store location and what's surrounding it, have made some  observation,  asked questions to the locals by speaking about the economic and social reality just to have an  idea of the population mindset. Having that information we make a mini mind-mapping session to show it to  the vendor, the owner, and the social media manager in order to get an understanding of what was found in  the secondary research and the little experiments;  all of these,  in small scale due to the size of the business.

In a second learning launch, we were looking for knowing how local people will react to our advertising, so we  design some graphic material, launch some advertising on social media, send it to a few contacts, asked for  questions and revisit the information. Then we make research on non-local people but Panamanians to see  their perspective. Before that, we sent the chosen advertising to local groups of the target audience and track  how they react.

In the third session, we were looking for the interrelation of the store with its surrounding area so we went  to the store again to see more forgotten details, ask for data of sells from the concierge and apply the concept  of IBM fairs: Entering, Physical space, and the Interaction in order to surface some assumptions and  conclusions.

Insight

By getting the most of our observation, questions, and interaction with the clients and looking for some non- conscious behavior we get to know that it is important to them to also have a place for interaction The way  that they are received by the advisor in the store represents an important point to pay attention not just  personally but by social media.

The company can afford in the company of other owners fixings in the structure of the building to get a more  intuitive walking path and change the building more to a “shopping center look” that allows families to get ice  cream, eat dinner, test some devices, listen to some music and look for interesting souvenirs with the goal of  creating planned spontaneity and comfort to buy there.

Approach

By some information received, there is a necessity of investment in the touristic area. Other business in the  plaza needs to be more visible and interconnected to its environment as the Afterscool itself.  As it  is an ongoing process to be working with the environment where the business is, it looks interesting to  recommend more relation with community bureaus, looking forward to scaling all the data gathered.

We also could create new experiments in the future by testing advertising material and introducing new  products to be tested.


Learning launch for Afterscool Challenge A new store of electronic devices has recently opened in a tourist area in El Valle de Anton , Panama . The owner has named it : Novedades y Electronica Jerusalen as he is a believer in Christ , he wants to combine those two themes , electronics and novelties in a " peaceful " environment as the area where he is located a mountain area . By some insights compiled by the owner , have been determined that as they 're just opening , they need to get into “ the locals " market as the response to multimedia devices need for the online classes , and courses and remote job happening at home due to the pandemic situation . They are an audience from University students to professionals until 40 years old . Another second target to catch the attention is the touristic target which represents from 10 to 15 % of the clients , by using some foreign language words , so they get interested by this variation , something no so often seen in this area . Selection Before a beginner meeting to unveil some other important questions to the owner about the direction that he wants to apply to the business , I ’ve reviewed the information captured in previous secondary research and choose the option of making a learning launch because is a kind of experiments meant to quickly and easily test an idea . Application For the making of the learning launch , we have begun with the procedure of designing the experiments applying some visualization tool in order to make the stakeholders understand where we are , what our reality as an individual business is , and how I see it in order to be more connected to each other . To begin with the first learning launch , we drive the experiment by the hypothesis of the persona . Our “ persona in pain ” is a Mother , professional , could be a teacher , that does n’t have a place to shop high - end multimedia dispositive in her town for her teaching and learning classes and who also sometimes lends those devices to her two children for them to receive its online classes . So the business come to offer that equipment easy to get , with high quality and getable in small payments . Compared to the competition that offers low end and just in cash . With these points of interest in mind , we proceed to go to the place , act like a concierge with the goal to assess the actual mindset of the current clients , add cellphones numbers in order to add them to our testing social media group . We have described the actual store location and what 's surrounding it , have made some observation , asked questions to the locals by speaking about the economic and social reality just to have an idea of the population mindset . Having that information we make a mini mind - mapping session to show it to the vendor , the owner , and the social media manager in order to get an understanding of what was found in the secondary research and the little experiments ; all of these , in small scale due to the size of the business . In a second learning launch , we were looking for knowing how local people will react to our advertising , so we design some graphic material , launch some advertising on social media , send it to a few contacts , asked for questions and revisit the information . Then we make research on non - local people but Panamanians to see their perspective . Before that , we sent the chosen advertising to local groups of the target audience and track how they react . In the third session , we were looking for the interrelation of the store with its surrounding area so we went to the store again to see more forgotten details , ask for data of sells from the concierge and apply the concept of IBM fairs : Entering , Physical space , and the Interaction in order to surface some assumptions and conclusions . Insight By getting the most of our observation , questions , and interaction with the clients and looking for some non- conscious behavior we get to know that it is important to them to also have a place for interaction The way that they are received by the advisor in the store represents an important point to pay attention not just personally but by social media . The company can afford in the company of other owners fixings in the structure of the building to get a more intuitive walking path and change the building more to a “ shopping center look ” that allows families to get ice cream , eat dinner , test some devices , listen to some music and look for interesting souvenirs with the goal of creating planned spontaneity and comfort to buy there . Approach By some information received , there is a necessity of investment in the touristic area . Other business in the plaza needs to be more visible and interconnected to its environment as the Afterscool itself . As it is an ongoing process to be working with the environment where the business is , it looks interesting to recommend more relation with community bureaus , looking forward to scaling all the data gathered . We also could create new experiments in the future by testing advertising material and introducing new products to be tested .