Challenge & Selection

I have been charge of making strategies for the government relations and coping with the

regulations. The most important thing when I take my task is that I have to fully understand the

circumstances surrounding my company including the government, the national assembly,

customers and shareholders. And then, I have to get to know what my company want to do for the

business. After that I seeking the best way to persuade all stakeholders (public officers, rule makers,

customers and so on) to be friendly with our business.

It looks like simple. But the interesting every stakeholder have is so different and the business is

not easy to explain normally. So I decide to use storytelling for helping my task, especially make all

stakeholders understood and had friendly attitude for our business item.

Application

First of all, I figure out the main message which gets the stakeholders moved. (The message is

definitely allied with the business strategies of my company.) I write down the key words on the

paper first, then I arrange the words considering causality and time relation.

The next thing is put some examples that the stakeholders are interested in. Proper examples are

quite important when I explain the business plan and attract attention of stakeholders. Normally,

people are concentrated on when they listen and read what they focus on. Whatever I say, if it

seems like not to be related their business or life, no one gets interested in. For instance, when I

make report about the regulation of marketing of the mobile telecommunication market, I prepare

examples other countries regulation policies for public servants, positive effect of new regulation

for customer for NGO officers.

Last of all, I make full story for each stakeholders. The main idea is same but the stories explication

is customized for listener. In the last stage of my task, I let my colleagues reviewed my stories from

the angles of people who supposed to read and listen our opinion. Then I revise the stories after

taking the feedback that my colleagues give.

Recently, I make some reports applied storytelling I learned from this course. It is pretty much

successful to compare with the normal report just writing down the message.

Insight & Approach

What I have learned from this course is making story which is interesting for listener is the truth

value for every person who needs delivering their idea for others. It is simple thing and I think

everybody knows, like the famous proverb. But the reason why I should use the tool, storytelling is

people commonly make mistake that speaking and writing in his/her way. (without considering of

listener and reader.) So I think, making interesting story and using for proper way is the key factor

for success in business world and I will discover new way to deliver my though in effectively after

this class.


Challenge & Selection I have been charge of making strategies for the government relations and coping with the regulations . The most important thing when I take my task is that I have to fully understand the circumstances surrounding my company including the government , the national assembly , customers and shareholders . And then , I have to get to know what my company want to do for the business . After that I seeking the best way to persuade all stakeholders ( public officers , rule makers , customers and so on ) to be friendly with our business . It looks like simple . But the interesting every stakeholder have is so different and the business is not easy to explain normally . So I decide to use storytelling for helping my task , especially make all stakeholders understood and had friendly attitude for our business item . Application First of all , I figure out the main message which gets the stakeholders moved . ( The message is definitely allied with the business strategies of my company . ) I write down the key words on the paper first , then I arrange the words considering causality and time relation . The next thing is put some examples that the stakeholders are interested in . Proper examples are quite important when I explain the business plan and attract attention of stakeholders . Normally , people are concentrated on when they listen and read what they focus on . Whatever I say , if it seems like not to be related their business or life , no one gets interested in . For instance , when I make report about the regulation of marketing of the mobile telecommunication market , I prepare examples other countries regulation policies for public servants , positive effect of new regulation for customer for NGO officers . Last of all , I make full story for each stakeholders . The main idea is same but the stories explication is customized for listener . In the last stage of my task , I let my colleagues reviewed my stories from the angles of people who supposed to read and listen our opinion . Then I revise the stories after taking the feedback that my colleagues give . Recently , I make some reports applied storytelling I learned from this course . It is pretty much successful to compare with the normal report just writing down the message . Insight & Approach What I have learned from this course is making story which is interesting for listener is the truth value for every person who needs delivering their idea for others . It is simple thing and I think everybody knows , like the famous proverb . But the reason why I should use the tool , storytelling is people commonly make mistake that speaking and writing in his / her way . ( without considering of listener and reader . ) So I think , making interesting story and using for proper way is the key factor for success in business world and I will discover new way to deliver my though in effectively after this class .