Visualisation

Challenge and Selection

I selected visualisation because its an important tool for every  firms to create an image not just by drawing but by visual  thinking to think non verbally and to push ourselves beyond  words or language. Let’s see how Dove used visualisation to be  successful. They mainly targeted women and the challenge they  found among women was about their appearances. Its true now  a days Women don’t have confidence about their looks they hide  their flaws through make up. They feel that their ugly in their  own natural way or afraid that society would judge their looks  however Dove helps and proves the women wrong let’s see how.

Like in the video of The Good kitchen story mentioned in the  lectures  where employees were embarrassed about their jobs  but Hatch and Bloom just changed they way they think about   themselves by making them think they are chefs working in  restaurant and customers are the senior citizens just changed  the whole scenario.

Application

Well they used this tool by creating a video which focused   on women asking  them about how they feel about

themselves in which many answered they lack confidence  in their  looks they are not  able to embrace their flaws  and they feel incomplete without makeup. It was all  about self doubt and self critics. So the team brought in a  forensic artist  to draw  two portraits of women to  compare a women’s self perception by visually drawing   to that of how others saw her. The results were  surprisingly amazing. The portrait drawn in the   perception of a stranger seemed attractive when  comparing to the self perception one. Which in turn  clearly defines that  women are bombarded by  unattainable standards of beauty via magazines and  television in which they compare themselves to that of  others and undervalues themselves. However through  the visualisation process done by the artist changed the  life of the women making them realise they are more  beautiful than they think,  to embrace the uniqueness and  it could be easy when we just view ourselves from the eye  of a stranger.

Insight and Approach

Wow it was just an eye opener. By using innovative and  creative techniques dove manage to keep their video

engaged, surprised and made people to think and ask  questions to themselves about their real beauty. The  more catchy part was the emotional reactions when  women viewed the composite sketches hung side by side  by their own perception and strangers perception. As  they couldn’t really believe they were beautiful in the  eyes  of  others  and  it’s  was  due  to  their

misunderstandings and underestimation on themselves   made them feel less confident in them.  The next thing I  understood was Dove focuses on people rather than their  product that is by putting themselves in the shoe of  customers and thinking visually.

So  the lessons learned from Dove on using visualisation  effectively has inspired me to use this tool in the coming  future to think differently right from the beginning for a  series of design thinking activities and thereby help to  solve the problems of people.


Visualisation Challenge and Selection I selected visualisation because its an important tool for every firms to create an image not just by drawing but by visual thinking to think non verbally and to push ourselves beyond words or language . Let ’s see how Dove used visualisation to be successful . They mainly targeted women and the challenge they found among women was about their appearances . Its true now a days Women do n’t have confidence about their looks they hide their flaws through make up . They feel that their ugly in their own natural way or afraid that society would judge their looks however Dove helps and proves the women wrong let ’s see how . Like in the video of The Good kitchen story mentioned in the lectures where employees were embarrassed about their jobs but Hatch and Bloom just changed they way they think about themselves by making them think they are chefs working in restaurant and customers are the senior citizens just changed the whole scenario . Application Well they used this tool by creating a video which focused on women asking them about how they feel about themselves in which many answered they lack confidence in their looks they are not able to embrace their flaws and they feel incomplete without makeup . It was all about self doubt and self critics . So the team brought in a forensic artist to draw two portraits of women to compare a women ’s self perception by visually drawing to that of how others saw her . The results were surprisingly amazing . The portrait drawn in the perception of a stranger seemed attractive when comparing to the self perception one . Which in turn clearly defines that women are bombarded by unattainable standards of beauty via magazines and television in which they compare themselves to that of others and undervalues themselves . However through the visualisation process done by the artist changed the life of the women making them realise they are more beautiful than they think , to embrace the uniqueness and it could be easy when we just view ourselves from the eye of a stranger . Insight and Approach Wow it was just an eye opener . By using innovative and creative techniques dove manage to keep their video engaged , surprised and made people to think and ask questions to themselves about their real beauty . The more catchy part was the emotional reactions when women viewed the composite sketches hung side by side by their own perception and strangers perception . As they could n’t really believe they were beautiful in the eyes of others and it ’s was due to their misunderstandings and underestimation on themselves made them feel less confident in them . The next thing I understood was Dove focuses on people rather than their product that is by putting themselves in the shoe of customers and thinking visually . So the lessons learned from Dove on using visualisation effectively has inspired me to use this tool in the coming future to think differently right from the beginning for a series of design thinking activities and thereby help to solve the problems of people .