Challenge & Selection:

In the past, I have used this tool to describe situations that put what I am saying in context, and I have  seen that it helps people identify with it.

For this exercise, I will use the tool to help my development team to empathize with the character, who  is a young college student who has difficulties obtaining clear instructions on which bus to take to go to  his destination within the city of Lima. After seeing Mike Antonio in the video “Storytelling Tool”, I have  decided to use what is the best option to achieve empathy and for the development team to generate  an emotional connection with the character that represents the target user.

Application:

After brainstorming, we created the story about Frank the college student.

Frank studies at a university in the city of Lima and often has to take the buses that are part of the city's  integrated transportation system. He has encountered the problem that there is not enough clear  information at the bus stations to guide him on which bus to take. He must consult the people who pass  through the station, relying on their directions, which has led him to make mistakes occasionally and  have to spend time and money to correct the deviation from his course.

Frank uses the city's integrated transportation system 10-15 times a week, to go to classes, visit  friends/family, go to study at a classmate's house, and to go out with his girlfriend. He does many  activities in the week, so any solution that allows him to be more effective when deciding which bus to  take will be very helpful for him. We have thought of an app that would give him correct directions  about transportation in the city.

As a complement of the storytelling tool, a storyboard was developed that shows more visually the  problem that Frank faces, the solution we propose, and the scenario after solving the problem.

Insight & Approach:

This tool helped the development team to empathize with Frank and to imagine how he will interact  with the app, which is why the ideas for improving the app were very varied and valuable. The team was  genuinely concerned with solving Frank's problem because now he was not simply an abstraction of a  niche market, but now had a life and a face.

The ideas obtained were collected in their entirety and will be evaluated to assess them objectively.

I will use this tool more frequently because it has a positive impact on the production of ideas and the  mood of the team.


Challenge & Selection : In the past , I have used this tool to describe situations that put what I am saying in context , and I have seen that it helps people identify with it . For this exercise , I will use the tool to help my development team to empathize with the character , who is a young college student who has difficulties obtaining clear instructions on which bus to take to go to his destination within the city of Lima . After seeing Mike Antonio in the video “ Storytelling Tool ” , I have decided to use what is the best option to achieve empathy and for the development team to generate an emotional connection with the character that represents the target user . Application : After brainstorming , we created the story about Frank the college student . Frank studies at a university in the city of Lima and often has to take the buses that are part of the city 's integrated transportation system . He has encountered the problem that there is not enough clear information at the bus stations to guide him on which bus to take . He must consult the people who pass through the station , relying on their directions , which has led him to make mistakes occasionally and have to spend time and money to correct the deviation from his course . Frank uses the city 's integrated transportation system 10 - 15 times a week , to go to classes , visit friends / family , go to study at a classmate 's house , and to go out with his girlfriend . He does many activities in the week , so any solution that allows him to be more effective when deciding which bus to take will be very helpful for him . We have thought of an app that would give him correct directions about transportation in the city . As a complement of the storytelling tool , a storyboard was developed that shows more visually the problem that Frank faces , the solution we propose , and the scenario after solving the problem . Insight & Approach : This tool helped the development team to empathize with Frank and to imagine how he will interact with the app , which is why the ideas for improving the app were very varied and valuable . The team was genuinely concerned with solving Frank 's problem because now he was not simply an abstraction of a niche market , but now had a life and a face . The ideas obtained were collected in their entirety and will be evaluated to assess them objectively . I will use this tool more frequently because it has a positive impact on the production of ideas and the mood of the team .