Reflection – Learning Launch

Challenge

I am a member of T-Systems Pvt Ltd and my challenge is to improve the sales of the products within  the department in order to increase sales in the online channel and to spend marketing budgets on the  right campaigns. The project scope includes the online marketing department composed of ten  employees, as well as the larger marketing department with whom we work closely. The project of  increasing sales should not exceed 30 business days and the solution should include an even distribution  of working hours amongst the team members. We will focus on trying to uncover what our team  members.

Selection

I have to select the different strategies or ways for improving the sales before 30 days which at the  present is very important. Also I need to select the team members who can help me in it

Application

Buy advertising through various mediums such as print ads in local papers, magazines and direct mailers.  Advertise on television and contact local news stations and volunteer to do baking segments. Participate  in direct mail campaigns by purchasing a residential mailing list and sending postcards with information  about your bakery and coupons. These marketing techniques will all help to get your business name out  in the public and draw more customers, improving your sales.  Hand out samples to walk-in customers and passersby on the street. Put a plate of cookies or cut-up  cake pieces on a platter on your counter for customers. The customer may be inspired to purchase  whatever you are sampling if the treats are delicious, look good and are available immediately for  purchase.  Branch out to baking for special events such as weddings and birthday parties. Bakers typically charge by  the slice or item and there is a lot of profit in selling custom cakes and other baked goods. Approach  catering companies about partnering to provide desserts for their events. Caterers may outsource  baking and desserts and welcome this collaboration. If they do not want to work directly with you, ask  caterers to refer their clients to you and offer a small percentage for each client referred.  Solicit local restaurants to inquire if they would sell your baked goods. Like caterers, many restaurants  do not handle baking on-site, choosing to use an outside vendor. Venturing into the wholesale business  by working with restaurants is another avenue to get your product out to the public and increase sales.  Offer baking and cake decorating classes at your establishment. Though this is not a direct marketing  technique, you may draw students to your classes who were not previous customers. The likelihood of  your students purchasing items from your bakery is high and the classes may draw new people in the  storefront door.  Create a website and social networking page for your business that features many photos of your baked  goods. Offer online specials and discounts to those that join your mailing list. Make your site appealing  and provide the information necessary to easily access your bakery. Consider setting up an online mail- order site for customers to order goods online for local pickup or shipping. Maintain a list of the emails  collected from visitors and customers and launch an email campaign to announce specials and new  items.  Create an environment that fosters customers' returning to patronize your business. Make your  storefront cozy and attractive so customers want to spend time there instead of buying goods and  leaving the store. Create ambiance and warm décor by setting up tables, offering teas and coffees,  making reading materials available and piping in appealing music. Implement a rewards program for

customers to earn free items or win other prizes. Check out competitors' pricing and products to ensure  you are offering fair prices and competitive items, so that customers will continue to come back to your  establishment instead of that of a competitor.

Insight

By applying the learning launch tool, Most businesses collect information on their customers. But many  may be unaware of how valuable that information can be. Using the data effectively can be the key to  identifying your best customers and figuring out how to serve them better. It can also be the key to  growing your business by increasing sales or cutting unnecessary costs..     Approach    Your profit is not the interest of the business. The price you sell your baked goods to the business  includes your profit..


Reflection – Learning Launch Challenge I am a member of T - Systems Pvt Ltd and my challenge is to improve the sales of the products within the department in order to increase sales in the online channel and to spend marketing budgets on the right campaigns . The project scope includes the online marketing department composed of ten employees , as well as the larger marketing department with whom we work closely . The project of increasing sales should not exceed 30 business days and the solution should include an even distribution of working hours amongst the team members . We will focus on trying to uncover what our team members . Selection I have to select the different strategies or ways for improving the sales before 30 days which at the present is very important . Also I need to select the team members who can help me in it Application Buy advertising through various mediums such as print ads in local papers , magazines and direct mailers . Advertise on television and contact local news stations and volunteer to do baking segments . Participate in direct mail campaigns by purchasing a residential mailing list and sending postcards with information about your bakery and coupons . These marketing techniques will all help to get your business name out in the public and draw more customers , improving your sales . Hand out samples to walk - in customers and passersby on the street . Put a plate of cookies or cut - up cake pieces on a platter on your counter for customers . The customer may be inspired to purchase whatever you are sampling if the treats are delicious , look good and are available immediately for purchase . Branch out to baking for special events such as weddings and birthday parties . Bakers typically charge by the slice or item and there is a lot of profit in selling custom cakes and other baked goods . Approach catering companies about partnering to provide desserts for their events . Caterers may outsource baking and desserts and welcome this collaboration . If they do not want to work directly with you , ask caterers to refer their clients to you and offer a small percentage for each client referred . Solicit local restaurants to inquire if they would sell your baked goods . Like caterers , many restaurants do not handle baking on - site , choosing to use an outside vendor . Venturing into the wholesale business by working with restaurants is another avenue to get your product out to the public and increase sales . Offer baking and cake decorating classes at your establishment . Though this is not a direct marketing technique , you may draw students to your classes who were not previous customers . The likelihood of your students purchasing items from your bakery is high and the classes may draw new people in the storefront door . Create a website and social networking page for your business that features many photos of your baked goods . Offer online specials and discounts to those that join your mailing list . Make your site appealing and provide the information necessary to easily access your bakery . Consider setting up an online mail- order site for customers to order goods online for local pickup or shipping . Maintain a list of the emails collected from visitors and customers and launch an email campaign to announce specials and new items . Create an environment that fosters customers ' returning to patronize your business . Make your storefront cozy and attractive so customers want to spend time there instead of buying goods and leaving the store . Create ambiance and warm décor by setting up tables , offering teas and coffees , making reading materials available and piping in appealing music . Implement a rewards program for customers to earn free items or win other prizes . Check out competitors ' pricing and products to ensure you are offering fair prices and competitive items , so that customers will continue to come back to your establishment instead of that of a competitor . Insight By applying the learning launch tool , Most businesses collect information on their customers . But many may be unaware of how valuable that information can be . Using the data effectively can be the key to identifying your best customers and figuring out how to serve them better . It can also be the key to growing your business by increasing sales or cutting unnecessary costs .. Approach Your profit is not the interest of the business . The price you sell your baked goods to the business includes your profit ..