Storytelling is the ability to transmit content through an

elaborate storyline and engaging narrative, using words

and audiovisual resources.

Here is an example that values engagement:

At the beginning of the story, you need to give it its context

and engage the reader. It is the famous “once upon a time”.

Here comes the presentation of the character, the place

where everything happens and the rest of the story.

Example: Natália is a marketing manager at a

technology company. She is 33 years old and has worked

in the field for over 10. Her life and work are mixed up,

but she really likes what she does.

This other example expresses Tension:

The tension is the climax of the story, something that serves

as an emotional trigger and keeps the reader attentive. It is

as if the conflict was unfolding.

Example: in the last week, the board warned that lead

generation has been falling and the Marketing team

needs to think about actions to urgently conquer more

opportunities.


Storytelling is the ability to transmit content through an elaborate storyline and engaging narrative , using words and audiovisual resources . Here is an example that values engagement : At the beginning of the story , you need to give it its context and engage the reader . It is the famous “ once upon a time ” . Here comes the presentation of the character , the place where everything happens and the rest of the story . Example : Natália is a marketing manager at a technology company . She is 33 years old and has worked in the field for over 10 . Her life and work are mixed up , but she really likes what she does . This other example expresses Tension : The tension is the climax of the story , something that serves as an emotional trigger and keeps the reader attentive . It is as if the conflict was unfolding . Example : in the last week , the board warned that lead generation has been falling and the Marketing team needs to think about actions to urgently conquer more opportunities .