Challenge and selection:

The craft beer company is in search of an innovative product to expand its market and be able  to access a loan from the government for the growth of the company. It has been detected as a  business opportunity that a large part of people prefer light beers (less bitter beers), anything  that is not the strength of the company, which is why you want to make an investment to start  accessing this market. There is a call for quality, you must have a product with a differentiating  value in the market. A survey of about 200 people is carried out on what to expect in a beer,  various aspects from the image to the taste and price. This is to identify the possible need of  people and the possible opportunities of our product. Based on this, a study is made on the  possible combinations for the product and a pilot test program.

Request:

With the data collected, pilot tests were carried out following the observations given by the  clients. A representative rate of 20 people was taken, with whom the product was tasted and  gave us feedback. These feedbacks provide us with more specific information on the profile of  people who prefer this type of beer. With these observations, raw materials will be changed,  which will change the properties of the product and will approach the feedback of the  respondents. We must carry out 3 cycles of tests until we reach a quality product, we must  consider that these cycles lasted around a month and a half, therefore, performing these tests  focused on the information collected and the various observations of the studies also save us of  money, time.

Learning launch

The main knowledge acquired was the development of a product where the client participates,  it can be a very productive and significant process, with the present idea of the objective and  research on how to reach that objective. Surveys and market research are sometimes not  necessary to fully understand the customer; When a closer relationship with the customer is  established, the prototype development process takes on another meaning, and the people  involved in this process contribute important points of view that people directly related to the  company pass on due to biases.

For the future, I think it would be useful in addition to implementing the learning launch,  additionally it would be enriching to use mind mapping in interviews with people, since this tool  provides other information that can help us identify needs of our consumers, and with this a  more specific market study could be used and with more focused questions to provide more  information. If this type of tool is carried out before using market studies, consider that these  will give more information and will develop more surveys.

Learning Launch is a tool that has worked perfectly for us in our product development, the more  focused our learning is, the faster and cheaper the process will be, so it is important to  implement complementary activities that lead us to these expected results.


Challenge and selection : The craft beer company is in search of an innovative product to expand its market and be able to access a loan from the government for the growth of the company . It has been detected as a business opportunity that a large part of people prefer light beers ( less bitter beers ) , anything that is not the strength of the company , which is why you want to make an investment to start accessing this market . There is a call for quality , you must have a product with a differentiating value in the market . A survey of about 200 people is carried out on what to expect in a beer , various aspects from the image to the taste and price . This is to identify the possible need of people and the possible opportunities of our product . Based on this , a study is made on the possible combinations for the product and a pilot test program . Request : With the data collected , pilot tests were carried out following the observations given by the clients . A representative rate of 20 people was taken , with whom the product was tasted and gave us feedback . These feedbacks provide us with more specific information on the profile of people who prefer this type of beer . With these observations , raw materials will be changed , which will change the properties of the product and will approach the feedback of the respondents . We must carry out 3 cycles of tests until we reach a quality product , we must consider that these cycles lasted around a month and a half , therefore , performing these tests focused on the information collected and the various observations of the studies also save us of money , time . Learning launch The main knowledge acquired was the development of a product where the client participates , it can be a very productive and significant process , with the present idea of the objective and research on how to reach that objective . Surveys and market research are sometimes not necessary to fully understand the customer ; When a closer relationship with the customer is established , the prototype development process takes on another meaning , and the people involved in this process contribute important points of view that people directly related to the company pass on due to biases . For the future , I think it would be useful in addition to implementing the learning launch , additionally it would be enriching to use mind mapping in interviews with people , since this tool provides other information that can help us identify needs of our consumers , and with this a more specific market study could be used and with more focused questions to provide more information . If this type of tool is carried out before using market studies , consider that these will give more information and will develop more surveys . Learning Launch is a tool that has worked perfectly for us in our product development , the more focused our learning is , the faster and cheaper the process will be , so it is important to implement complementary activities that lead us to these expected results .