Challenge

I'm studying to be a designer. Design students must present their own

self-made clothes 4 times a year. Such displays of our work are called "project defense". There we have to perform in front of our curators, fashion experts and other fashion designers. So during the first two years of my studies, my presentations did not impress the audience. They gave me compliments, gave me high marks, but I realized that my clothes did not stay in their memory, and as soon as the next student would start a presentation, the experts would forget about my work.

Selection

I needed to figure out how to impress people who have devoted their entire

lives to fashion design. They've seen thousands of different designs and it's not an easy task to surprise them. However, if I could do this, I would be noticed and remembered. It would help my design career.

I decided to try storytelling. All my work is somehow connected with my life

and my experience. One jacket may be inspired by my father's old jacket, which had that particular aroma and that is the exact same coat worn by the heroine of my childhood TV series.

Application

As soon as this idea came to my mind, I began to come up with a long and

touching story. I really wanted to crank this trick. I just had to try it on the next review of the work.

During the presentation of my new dress, I told that my mother was in exactly

the same dress when my father proposed to her. Instead of describing the materials of the dress, I spent most of my time on a story that I made up and thought out to the smallest detail. Instead of describing the process of making the dress, I told how my mother cried when my father knelt in front of her. Instead of showing the experts the rough mock-ups of the dress, I excitedly talked about how my father lifted my crying mother in his arms and carried her all the way to her house.

Insight

The audience was shocked to say the least. One very compassionate woman

expert even shed a tear. When I finished, the experts could not say a word for a long time, and my classmates began to give me a standing ovation. It was a victory. When the professors recovered from my speech, the only thing they could say was "outstanding". Obviously I got the highest mark. Moreover, my dress was taken to an exhibition in the city center, where a large number of people wanted to use it in their video clips. They were willing to pay me for the rent of my dress.

I only tried to get high marks, but I got fame and my first money. I realized that

words used at the right time and in the right place can have an amazing effect.

Approach

I began to use storytelling all the time: at presentations, in communication with

potential clients, with new acquaintances. However, lies will not go far. Therefore, now I only use it to embellish the real events that happened to me. As it turned out, my life is not so monotonous: if you dig a little inside yourself, you can find a "key" for every conversation.

I understood - words are a great power that must be used wisely.


Challenge I 'm studying to be a designer . Design students must present their own self - made clothes 4 times a year . Such displays of our work are called " project defense " . There we have to perform in front of our curators , fashion experts and other fashion designers . So during the first two years of my studies , my presentations did not impress the audience . They gave me compliments , gave me high marks , but I realized that my clothes did not stay in their memory , and as soon as the next student would start a presentation , the experts would forget about my work . Selection I needed to figure out how to impress people who have devoted their entire lives to fashion design . They 've seen thousands of different designs and it 's not an easy task to surprise them . However , if I could do this , I would be noticed and remembered . It would help my design career . I decided to try storytelling . All my work is somehow connected with my life and my experience . One jacket may be inspired by my father 's old jacket , which had that particular aroma and that is the exact same coat worn by the heroine of my childhood TV series . Application As soon as this idea came to my mind , I began to come up with a long and touching story . I really wanted to crank this trick . I just had to try it on the next review of the work . During the presentation of my new dress , I told that my mother was in exactly the same dress when my father proposed to her . Instead of describing the materials of the dress , I spent most of my time on a story that I made up and thought out to the smallest detail . Instead of describing the process of making the dress , I told how my mother cried when my father knelt in front of her . Instead of showing the experts the rough mock - ups of the dress , I excitedly talked about how my father lifted my crying mother in his arms and carried her all the way to her house . Insight The audience was shocked to say the least . One very compassionate woman expert even shed a tear . When I finished , the experts could not say a word for a long time , and my classmates began to give me a standing ovation . It was a victory . When the professors recovered from my speech , the only thing they could say was " outstanding " . Obviously I got the highest mark . Moreover , my dress was taken to an exhibition in the city center , where a large number of people wanted to use it in their video clips . They were willing to pay me for the rent of my dress . I only tried to get high marks , but I got fame and my first money . I realized that words used at the right time and in the right place can have an amazing effect . Approach I began to use storytelling all the time : at presentations , in communication with potential clients , with new acquaintances . However , lies will not go far . Therefore , now I only use it to embellish the real events that happened to me . As it turned out , my life is not so monotonous : if you dig a little inside yourself , you can find a " key " for every conversation . I understood - words are a great power that must be used wisely .