Reflection - Storytelling

Challenge & Selection    As I am in the process of launching a new brand, I chose to use the Storytelling tool to explore  ways in which I can introduce the idea and narrative behind my brand in a way that attracts  potential customers and helps my company stand out. I am in the fine art and portraiture  photography business, but we want to take this a step further and create a space that fosters  artistic collaborations of all sorts. There are many photographers in my area, and in order for us  to stand out, we want to take a different approach that is more community driven. To convey this  properly through our messaging and branding, storytelling is essential. As we learned in module  two, a good story creates a cause, which can ignite and unite people. That is exactly what we  want to do with our brand and our space. I am using the Storytelling tool to craft the message  that properly conveys our intention.    Application    Since our story is intended for our target audience, the first step we took was to list  characteristics that our target audience shares. What type of customers do we want coming  through our studio? We are hoping to attract creatives and artists into our space, so our second  challenge was to map out the needs and desires of creatives and artists in our city. As artists  ourselves, we know the biggest challenge artists face is having the space to create. So opening  up areas of our studio to allow others to come in and create is important to us. We also want to  incorporate the works of other artists within our space, for display and also for sale where the  artist receives 100% of the profits. This reinforces our intention of creating a space that fosters  collaboration for the benefit of all artists.     Our story begins with the display of creative space; where anyone can come to work and create.  We shift the focus to our in-house gallery, where artistic work is displayed and sold, completely  to the artist’s benefit. Our website will include a section on “what’s on view” as well as artist  portfolios and interviews shot within our space.     Insight & Approach    Since I have learned that effective storytelling involves a cohesive message, I realized that all  aspects of our branding must reinforce this message. This has allowed me to apply this tool to  all aspects of our brand; from social media to our website and the way we engage customers.  What began as a simple idea of having other artists in our space has now transformed into a  dedicated web-presence and community building events. This is extremely effective at  appealing to our target audience since it appeals directly to their needs.

Since I have learned the benefits of branding through storytelling, I will consistently use this  method for future projects. When you speak to people in a way they understand, you receive an  overwhelmingly positive response in return.


Reflection - Storytelling Challenge & Selection As I am in the process of launching a new brand , I chose to use the Storytelling tool to explore ways in which I can introduce the idea and narrative behind my brand in a way that attracts potential customers and helps my company stand out . I am in the fine art and portraiture photography business , but we want to take this a step further and create a space that fosters artistic collaborations of all sorts . There are many photographers in my area , and in order for us to stand out , we want to take a different approach that is more community driven . To convey this properly through our messaging and branding , storytelling is essential . As we learned in module two , a good story creates a cause , which can ignite and unite people . That is exactly what we want to do with our brand and our space . I am using the Storytelling tool to craft the message that properly conveys our intention . Application Since our story is intended for our target audience , the first step we took was to list characteristics that our target audience shares . What type of customers do we want coming through our studio ? We are hoping to attract creatives and artists into our space , so our second challenge was to map out the needs and desires of creatives and artists in our city . As artists ourselves , we know the biggest challenge artists face is having the space to create . So opening up areas of our studio to allow others to come in and create is important to us . We also want to incorporate the works of other artists within our space , for display and also for sale where the artist receives 100 % of the profits . This reinforces our intention of creating a space that fosters collaboration for the benefit of all artists . Our story begins with the display of creative space ; where anyone can come to work and create . We shift the focus to our in - house gallery , where artistic work is displayed and sold , completely to the artist ’s benefit . Our website will include a section on “ what ’s on view ” as well as artist portfolios and interviews shot within our space . Insight & Approach Since I have learned that effective storytelling involves a cohesive message , I realized that all aspects of our branding must reinforce this message . This has allowed me to apply this tool to all aspects of our brand ; from social media to our website and the way we engage customers . What began as a simple idea of having other artists in our space has now transformed into a dedicated web - presence and community building events . This is extremely effective at appealing to our target audience since it appeals directly to their needs . Since I have learned the benefits of branding through storytelling , I will consistently use this method for future projects . When you speak to people in a way they understand , you receive an overwhelmingly positive response in return .