Challenge

Currently, I’m on training phase on which our team has to come up on a strategic opportunity that our  company can use to support the needs of the SME’s through Business Banking. Since all of us came from  other department, we don’t have an idea on the internal process and marketing side of Business  Banking.

Selection

Through mind mapping, our team can generate several ideas and information that will help us to come  up on a solution to the challenge. Information collected will be grouped and categorized depending on  the required factors that are need to identified to create on the best strategic opportunity to cater the  needs of the SMEs.

Application

Our team gathered information through 1st research from the company’s competitor that offers same  services of business banking whether it’s a financial or non-financial institution. Identify services and  products that the competitor offers vs on what we don’t have yet. Same with the internal processes that  our units within the company have and the business bank can adapt that process. 2nd we interview  someone from Business Banking, asking questions that could lead the team to identify the pain points of  the department and the factors that they wish they currently have to increase sales.

With the information we gather from the researches and interview, we categorized these to the  following items: Market, Delivery, Offering, Production and Business Model. From here, we can now  identify the fields on which we can broaden our boundaries through discovery of new areas of growth  and will also mitigate the risk from other competitor to copy the solution.

Insight and Approach

With the help of mind mapping tool, we identify the possible opportunities that will help the Business  Banking serve the need of SMEs and will leverage the capabilities of the bank and could gain bigger  revenue. We identify services offered from the competitors and even other internal unit, which we  could adapt and improve on, such as existing mobile application from competitors and digitalize process  from other internal banks unit.

The tool helps the team organize our thoughts and ideas. Identify where are we now in terms of  servicing the SMEs and things that we can create or improve on that will result to as a big opportunity  from the bank.


Challenge Currently , I ’m on training phase on which our team has to come up on a strategic opportunity that our company can use to support the needs of the SME ’s through Business Banking . Since all of us came from other department , we do n’t have an idea on the internal process and marketing side of Business Banking . Selection Through mind mapping , our team can generate several ideas and information that will help us to come up on a solution to the challenge . Information collected will be grouped and categorized depending on the required factors that are need to identified to create on the best strategic opportunity to cater the needs of the SMEs . Application Our team gathered information through 1st research from the company ’s competitor that offers same services of business banking whether it ’s a financial or non - financial institution . Identify services and products that the competitor offers vs on what we do n’t have yet . Same with the internal processes that our units within the company have and the business bank can adapt that process . 2nd we interview someone from Business Banking , asking questions that could lead the team to identify the pain points of the department and the factors that they wish they currently have to increase sales . With the information we gather from the researches and interview , we categorized these to the following items : Market , Delivery , Offering , Production and Business Model . From here , we can now identify the fields on which we can broaden our boundaries through discovery of new areas of growth and will also mitigate the risk from other competitor to copy the solution . Insight and Approach With the help of mind mapping tool , we identify the possible opportunities that will help the Business Banking serve the need of SMEs and will leverage the capabilities of the bank and could gain bigger revenue . We identify services offered from the competitors and even other internal unit , which we could adapt and improve on , such as existing mobile application from competitors and digitalize process from other internal banks unit . The tool helps the team organize our thoughts and ideas . Identify where are we now in terms of servicing the SMEs and things that we can create or improve on that will result to as a big opportunity from the bank .