Learning Launch

Challenge & Selection     My company is coming up with a new travel application, which would require users to  track their travel paths and post it up on the application depending on what segment they  fall into, this would then be available for the tourists after reviewing.     The challenge for us is, this being a new kind of application we can just put in our own  assumptions to it which as of now is giving a very biased answer of “yes” the customer is  going to like our product. We have gathered a good amount of data from a mix group of  people who we think are potential users, so I think it would be a good idea to have a  learning launch of the application on a small and specific target audience.     Learning launch is a very important tool to actually help test out the product you have,  with using limited resources but also provides with accurate data and feedback on the  product from actual potential customer. This is exactly what we need at this stage, as  explained by Mr Georg Celik, (learning launch tool) we need to do a lot of experiments with  a limited budget to know if the idea is good enough to move forward or do we need to  pivot/change the idea and move on.       Application    What I have planned is to test out the product on a group of travel bloggers & families  who travel frequently (without guided tours). I have chosen the following target audience  for the learning launch because, travel bloggers love to explore and find new exciting  places which they can write about & families usually travel to places which are generally  known and do not want to experiment a lot as compared to the bloggers.    I will take a sample data from 10 people 5 being travel blogger and 5 being different  families, having a small but precise group would help to give a lot of valuable  suggestions with data being of good quality and not an overdose of quantity. I would let  them use the application on the next trip they take, (the path would already take would  already be set with the help of local bloggers, known relatives in the area) and would be  monitoring their activity through the backend in our office and make observations on  their (Pre-set) travelling paths, troubles that they face in a new country, was the  application user friendly and was the data/instructions provided good enough for them to  follow. They would also be giving us a detailed feedback when they come back from the  trip.    This would help me to identify their specific needs by observing them while using the  application. Having a small in-house team of developers and a designer we can easily  tweak the idea with the suggestions, but most importantly we would all observe  something different from each other which would help in answering questions like-  “What do I not know?” and “why would someone not buy the idea?”. The insights we get

from the test users and the feedback would help us to determine the path that we need to  take and also to test the product further with another set of potential customer.       Insight & approach    After going through this course what really helped me to change my thinking and go for  the learning launch rather than a full-fledged launch of the application was the module by  Mr. Georg Celik about learning launch, it gave me a good insight of what I was doing and  what I needed to do in order to try and make my product a success.    I have been facing the issue of confirmation bias for quite some time now without even  knowing it until going through it in the course, I was actually subconsciously looking for  data that was confirming my idea, also the assumptions that I had were seeming biased  now that I think of it. In order to make the application or any product a success it is very  important to get your data right, knowing how much if the data is needed and what is the  quality of the data.  I have a lot of data from a wide variety of customer groups that we had taken, after going  through this course I realized how important it was to segregate and get precise data from  a target group of customers and that having a large amount of data does not mean it’s a  data with quality. Also how important it is to get to know the “truth” because that would  ultimately decide if you should continue with the idea or change it without wasting more  time and resources.    After going through this course I would definitely change my approach on how I come up  with the ideas and move forward with it keeping in mind what the customer actually  wants as compared to what I think they want. I would change my data gathering method  and also would specifically target a precise customer group rather than getting data from  everywhere, which is what I did previously. Would also follow a proper and systematic  order as to how the launch should have been and be prepared for it in a much better way.                       NOTE- as my application is in the launching phase I cannot give out a lot of details about  it, sorry if there has been any confusion with regards to understanding the whole concept  of the app.


Learning Launch Challenge & Selection My company is coming up with a new travel application , which would require users to track their travel paths and post it up on the application depending on what segment they fall into , this would then be available for the tourists after reviewing . The challenge for us is , this being a new kind of application we can just put in our own assumptions to it which as of now is giving a very biased answer of “ yes ” the customer is going to like our product . We have gathered a good amount of data from a mix group of people who we think are potential users , so I think it would be a good idea to have a learning launch of the application on a small and specific target audience . Learning launch is a very important tool to actually help test out the product you have , with using limited resources but also provides with accurate data and feedback on the product from actual potential customer . This is exactly what we need at this stage , as explained by Mr Georg Celik , ( learning launch tool ) we need to do a lot of experiments with a limited budget to know if the idea is good enough to move forward or do we need to pivot / change the idea and move on . Application What I have planned is to test out the product on a group of travel bloggers & families who travel frequently ( without guided tours ) . I have chosen the following target audience for the learning launch because , travel bloggers love to explore and find new exciting places which they can write about & families usually travel to places which are generally known and do not want to experiment a lot as compared to the bloggers . I will take a sample data from 10 people 5 being travel blogger and 5 being different families , having a small but precise group would help to give a lot of valuable suggestions with data being of good quality and not an overdose of quantity . I would let them use the application on the next trip they take , ( the path would already take would already be set with the help of local bloggers , known relatives in the area ) and would be monitoring their activity through the backend in our office and make observations on their ( Pre - set ) travelling paths , troubles that they face in a new country , was the application user friendly and was the data / instructions provided good enough for them to follow . They would also be giving us a detailed feedback when they come back from the trip . This would help me to identify their specific needs by observing them while using the application . Having a small in - house team of developers and a designer we can easily tweak the idea with the suggestions , but most importantly we would all observe something different from each other which would help in answering questions like- “ What do I not know ? ” and “ why would someone not buy the idea ? ” . The insights we get from the test users and the feedback would help us to determine the path that we need to take and also to test the product further with another set of potential customer . Insight & approach After going through this course what really helped me to change my thinking and go for the learning launch rather than a full - fledged launch of the application was the module by Mr. Georg Celik about learning launch , it gave me a good insight of what I was doing and what I needed to do in order to try and make my product a success . I have been facing the issue of confirmation bias for quite some time now without even knowing it until going through it in the course , I was actually subconsciously looking for data that was confirming my idea , also the assumptions that I had were seeming biased now that I think of it . In order to make the application or any product a success it is very important to get your data right , knowing how much if the data is needed and what is the quality of the data . I have a lot of data from a wide variety of customer groups that we had taken , after going through this course I realized how important it was to segregate and get precise data from a target group of customers and that having a large amount of data does not mean it ’s a data with quality . Also how important it is to get to know the “ truth ” because that would ultimately decide if you should continue with the idea or change it without wasting more time and resources . After going through this course I would definitely change my approach on how I come up with the ideas and move forward with it keeping in mind what the customer actually wants as compared to what I think they want . I would change my data gathering method and also would specifically target a precise customer group rather than getting data from everywhere , which is what I did previously . Would also follow a proper and systematic order as to how the launch should have been and be prepared for it in a much better way . NOTE- as my application is in the launching phase I can not give out a lot of details about it , sorry if there has been any confusion with regards to understanding the whole concept of the app .