Reflection - Storytelling

Challenge & Selection    I work on the marketing team for a small company that specializes in educational workshops for new  entrepreneurs, and our goal is to develop a series of workshops that will assist small businesses survive  the present pandemic. We must also devise an effective campaign in order to reach people who are in  desperate need. To acquire some insight into the difficulties encountered by small businesses, we went  out to past workshop participants and received feedback from previous initiatives. One of the most  common difficulties was that small businesses felt unprepared for the challenges of beginning a business  and, in some cases, intimidated by them. As a result of their comments, we tailor our programs and  courses to fill in the gaps. However, as a result of the pandemic, small businesses are facing greater  hurdles than ever before. Not all businesses will be able to afford the required resources to operate  regularly when health and safety are at stake. As a result, our group will attempt to use the Storytelling  tool to develop various methods and discover a way to link new entrepreneurs and assist them in  adapting to the current scenario.    Application    Everyone has been affected by the pandemic. It severed ties between businesses and their customers.  We were struggling to adjust to the new normal, figure out how to restructure our projects from  physical to virtual, and reach out to our clients. One strategy we employed was to share multiple articles  on social media regarding the issues we encountered as a business as a result of the pandemic. We  wanted to check if anyone else has experienced something similar. Then we talked about how to deal  with the problems, such as working from home tips, mindfulness practices, and modifying business  processes, among other things. We've also reached out to a number of businesses to see if there are any  underlying issues that could be preventing them from succeeding. There was one small business that  was fighting to stay afloat, owned by an old couple. Typically, they offer food and drinks from a stall in  the local market. They have, however, lost their only source of income due to the current scenario. They  were not internet savvy and had no idea how to get their company online. They were concerned that if  things continued, they would be unable to sustain themselves.    Insight & Approach    To connect, we talked about how we were both struggling to adapt to the situation. We explained how  difficult it was to transition from a physical-only capacity-building organization to virtual classes and  online clientele. We also mentioned that by making this adjustment, we were able to attract people's  attention, and that everything is gradually coming together. This demonstrated that we could empathize  with them and that we merely wanted to assist them in any way we could. Fortunately, they had a son  who was learning at home and was willing to assist. We collaborated hard with them to find a local  online food and grocery delivery business. They've now recovered and are back in full swing with their  online business.    We were able to share our experience with others by using the Storytelling tool, and it had a significant  influence on our social media. People have begun to inquire about the services and have expressed an  interest in participating in the sessions. This training has taught us the importance of connecting with

our audience. Now we can design a marketing strategy that will help us reach out to clients while also  inspiring them to shift and learn new methods to adapt.


Reflection - Storytelling Challenge & Selection I work on the marketing team for a small company that specializes in educational workshops for new entrepreneurs , and our goal is to develop a series of workshops that will assist small businesses survive the present pandemic . We must also devise an effective campaign in order to reach people who are in desperate need . To acquire some insight into the difficulties encountered by small businesses , we went out to past workshop participants and received feedback from previous initiatives . One of the most common difficulties was that small businesses felt unprepared for the challenges of beginning a business and , in some cases , intimidated by them . As a result of their comments , we tailor our programs and courses to fill in the gaps . However , as a result of the pandemic , small businesses are facing greater hurdles than ever before . Not all businesses will be able to afford the required resources to operate regularly when health and safety are at stake . As a result , our group will attempt to use the Storytelling tool to develop various methods and discover a way to link new entrepreneurs and assist them in adapting to the current scenario . Application Everyone has been affected by the pandemic . It severed ties between businesses and their customers . We were struggling to adjust to the new normal , figure out how to restructure our projects from physical to virtual , and reach out to our clients . One strategy we employed was to share multiple articles on social media regarding the issues we encountered as a business as a result of the pandemic . We wanted to check if anyone else has experienced something similar . Then we talked about how to deal with the problems , such as working from home tips , mindfulness practices , and modifying business processes , among other things . We 've also reached out to a number of businesses to see if there are any underlying issues that could be preventing them from succeeding . There was one small business that was fighting to stay afloat , owned by an old couple . Typically , they offer food and drinks from a stall in the local market . They have , however , lost their only source of income due to the current scenario . They were not internet savvy and had no idea how to get their company online . They were concerned that if things continued , they would be unable to sustain themselves . Insight & Approach To connect , we talked about how we were both struggling to adapt to the situation . We explained how difficult it was to transition from a physical - only capacity - building organization to virtual classes and online clientele . We also mentioned that by making this adjustment , we were able to attract people 's attention , and that everything is gradually coming together . This demonstrated that we could empathize with them and that we merely wanted to assist them in any way we could . Fortunately , they had a son who was learning at home and was willing to assist . We collaborated hard with them to find a local online food and grocery delivery business . They 've now recovered and are back in full swing with their online business . We were able to share our experience with others by using the Storytelling tool , and it had a significant influence on our social media . People have begun to inquire about the services and have expressed an interest in participating in the sessions . This training has taught us the importance of connecting with our audience . Now we can design a marketing strategy that will help us reach out to clients while also inspiring them to shift and learn new methods to adapt .