Story Telling in Design Thinking

1. CHALLENGE: The module which I have chosen is story telling. Designers use

storytelling to get insight into users, build empathy and reach them emotionally.  Designers create personas to represent target users and add conflict to stories that  reflect their user journeys and problems. Crafting stories, designers can better  understand what users want from a solution.

2. SELECTION:I have chosen the topic Story Telling in Design Thinking. Design

Thinking is  a methodology for solving problems that focuses on asking questions  and listening, with empathy to the needs of individuals and groups. Storytelling is an  “essential human activity” for sharing experiences, explaining values, and deciding  on solutions through vivid verbal and visual accounts. Storytelling helps explain the  interconnections among people in situations and settings, teaching broad lessons  that engage real human beings. Listening engages people; and empathy  is an  essential and fundamental component in the process. Stories generate questions  and questions expand the breadth and depth of stories, leading to lots of innovative  thoughts and ideas. Storytelling becomes an important tool for feedback, which is  the basis of the iterative process  of prototyping that lead to solutions. Stories and  prototypes are intertwined, explaining and repositioning experiences through a  multitude of potential interpretations, which allow researchers to test new solutions  before committing exclusively to a particular policy, program, or service. Stories  take on a variety of forms such as digital storytelling, visual storytelling, storyboards,  scenario generation, storytelling through videos, skits or plays, animation, talk and  image, text or image. These forms open up possibilities for many analytical  approaches including, thematic, content, discourse (use of language), and  structural. The trends and patterns derived from these analyses, in turn, form the  bases of additional qualitative and quantitative data collection that value human  needs as the authentic foundation of research-based challenges, opportunities and  solutions. have already applied design thinking methodology to understand  elements that lead to success in higher education among first generation and low- income students. Listening to and empathizing with their needs, I gained enormous  insights into the types of services and mentoring first gens feel will help them  navigate the academic and social challenges they face from the time they complete  high school throughout college. Anxiety and bewilderment are patterns of behavior I  found among first generation low-income students when they share stories about  their first encounter with campus culture. Many feel like outsiders, confused by the  academy’s social and academic expectations. The social isolation, low self- confidence, and academic paralysis generated by these feelings seem to melt away  among first generation/low-income students who study abroad. Why? What  happens when they and their middle- and upper-middle class peers travel to  countries and experience unfamiliar cultures and languages?  document changes in  behaviour among first generation/low-income students: an increase in confidence,  self-efficacy, openness, perceptual acuity, resilience — general effectiveness in  cross-cultural situations. Are these trends anecdotal or are we really on to

something? Does study abroad add value to the college experience of first  generation/low-income students in ways that are fundamentally different from their  middle- and upper-middle class peers? I will interview first generation/low-income  students who have studied abroad and capture their stories. I believe that listening  with empathy is the first step toward explaining these unexplained transformations.

3. APPLICATION: I have selected the module of story telling as I feel a good story

can change the mind of people and help them in becoming better person. Good  stories always captivate audiences. In user experience (UX) design, you use  storytelling throughout the design process to ensure that all work focuses on the  users’ needs and the value you want to give those users. After completing design  research to understand your users’ needs and desires, you use your insights to tell a  story about who your users are, what they need and how you’ll provide that. This  story makes it easy for everyone involved in the project to empathize with the users  and ensure that their work matches the story. Having a story throughout your  project means marketing the design at the end of the design process is also  straightforward, as you already know exactly which story to tell to show how your  product provides value. You can use storytelling in your design process to present  your user research results in an engaging way and create empathy with your target  users. This will help you steer the design process and keep it user-centric. This tool  of story telling has affect everyone effectively.

4. INSIGHT: The story telling module of Design Thinking play an important role in

everyone’s lives. The insight of an story plays a  very important role in everyone’s  life. A good story which is narrated in a right way touches the heart of the audiences  and wins their heart. The social isolation, low self-confidence, and academic  paralysis generated by these feelings seem to melt away among first  generation/low-income students who study abroad. Why? What happens when they  and their middle- and upper-middle class peers travel to countries and experience  unfamiliar cultures and languages? Reports  document changes in behaviour  among first generation/low-income students: an increase in confidence, self- efficacy, openness, perceptual acuity, resilience — general effectiveness in cross- cultural situations. Are these trends anecdotal or are we really on to something?  Does study abroad add value to the college experience of first generation/low- income students in ways that are fundamentally different from their middle- and  upper-middle class peers? I will interview first generation/low-income students who  have studied abroad and capture their stories. I believe that listening with empathy  is the first step toward explaining these unexplained transformations. Insight has  played a very important role in everyone’s story and will always continue to do the  same.

5. APPROACH:  I would like to choose another module as trying different things will

always help us in upgrading our skills. I would like to choose the mind map module  which is also very interesting in Design thinking. As mentioned above, mind  mapping is identified as one of the efficient tools to think and analyse ideas and  their related topics Applying mind maps flow from a number of steps that drive the

mind thinking from simple core idea and radiate into a more complex  structure. Therefore, the mind maps can be used in various situations –especially  during the ideation and brainstorming  stage. Taking note during individual or group  meetings. It can be used to summarize discussions or create a to do list.  Brainstorming ideas and find innovative solution during meetings. Break down  complex problems and idea into simpler and easy to follow fractals. Analyses and  process information collected during the research process. Present information in a  creative and easy to follow format. I would love to use mind map module in the  ext  project.


Story Telling in Design Thinking 1 . CHALLENGE : The module which I have chosen is story telling . Designers use storytelling to get insight into users , build empathy and reach them emotionally . Designers create personas to represent target users and add conflict to stories that reflect their user journeys and problems . Crafting stories , designers can better understand what users want from a solution . 2 . SELECTION : I have chosen the topic Story Telling in Design Thinking . Design Thinking is a methodology for solving problems that focuses on asking questions and listening , with empathy to the needs of individuals and groups . Storytelling is an “ essential human activity ” for sharing experiences , explaining values , and deciding on solutions through vivid verbal and visual accounts . Storytelling helps explain the interconnections among people in situations and settings , teaching broad lessons that engage real human beings . Listening engages people ; and empathy is an essential and fundamental component in the process . Stories generate questions and questions expand the breadth and depth of stories , leading to lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback , which is the basis of the iterative process of prototyping that lead to solutions . Stories and prototypes are intertwined , explaining and repositioning experiences through a multitude of potential interpretations , which allow researchers to test new solutions before committing exclusively to a particular policy , program , or service . Stories take on a variety of forms such as digital storytelling , visual storytelling , storyboards , scenario generation , storytelling through videos , skits or plays , animation , talk and image , text or image . These forms open up possibilities for many analytical approaches including , thematic , content , discourse ( use of language ) , and structural . The trends and patterns derived from these analyses , in turn , form the bases of additional qualitative and quantitative data collection that value human needs as the authentic foundation of research - based challenges , opportunities and solutions . have already applied design thinking methodology to understand elements that lead to success in higher education among first generation and low- income students . Listening to and empathizing with their needs , I gained enormous insights into the types of services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school throughout college . Anxiety and bewilderment are patterns of behavior I found among first generation low - income students when they share stories about their first encounter with campus culture . Many feel like outsiders , confused by the academy ’s social and academic expectations . The social isolation , low self- confidence , and academic paralysis generated by these feelings seem to melt away among first generation / low - income students who study abroad . Why ? What happens when they and their middle- and upper - middle class peers travel to countries and experience unfamiliar cultures and languages ? document changes in behaviour among first generation / low - income students : an increase in confidence , self - efficacy , openness , perceptual acuity , resilience — general effectiveness in cross - cultural situations . Are these trends anecdotal or are we really on to something ? Does study abroad add value to the college experience of first generation / low - income students in ways that are fundamentally different from their middle- and upper - middle class peers ? I will interview first generation / low - income students who have studied abroad and capture their stories . I believe that listening with empathy is the first step toward explaining these unexplained transformations . 3 . APPLICATION : I have selected the module of story telling as I feel a good story can change the mind of people and help them in becoming better person . Good stories always captivate audiences . In user experience ( UX ) design , you use storytelling throughout the design process to ensure that all work focuses on the users ’ needs and the value you want to give those users . After completing design research to understand your users ’ needs and desires , you use your insights to tell a story about who your users are , what they need and how you ’ll provide that . This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story . Having a story throughout your project means marketing the design at the end of the design process is also straightforward , as you already know exactly which story to tell to show how your product provides value . You can use storytelling in your design process to present your user research results in an engaging way and create empathy with your target users . This will help you steer the design process and keep it user - centric . This tool of story telling has affect everyone effectively . 4 . INSIGHT : The story telling module of Design Thinking play an important role in everyone ’s lives . The insight of an story plays a very important role in everyone ’s life . A good story which is narrated in a right way touches the heart of the audiences and wins their heart . The social isolation , low self - confidence , and academic paralysis generated by these feelings seem to melt away among first generation / low - income students who study abroad . Why ? What happens when they and their middle- and upper - middle class peers travel to countries and experience unfamiliar cultures and languages ? Reports document changes in behaviour among first generation / low - income students : an increase in confidence , self- efficacy , openness , perceptual acuity , resilience — general effectiveness in cross- cultural situations . Are these trends anecdotal or are we really on to something ? Does study abroad add value to the college experience of first generation / low- income students in ways that are fundamentally different from their middle- and upper - middle class peers ? I will interview first generation / low - income students who have studied abroad and capture their stories . I believe that listening with empathy is the first step toward explaining these unexplained transformations . Insight has played a very important role in everyone ’s story and will always continue to do the same . 5 . APPROACH : I would like to choose another module as trying different things will always help us in upgrading our skills . I would like to choose the mind map module which is also very interesting in Design thinking . As mentioned above , mind mapping is identified as one of the efficient tools to think and analyse ideas and their related topics Applying mind maps flow from a number of steps that drive the mind thinking from simple core idea and radiate into a more complex structure . Therefore , the mind maps can be used in various situations – especially during the ideation and brainstorming stage . Taking note during individual or group meetings . It can be used to summarize discussions or create a to do list . Brainstorming ideas and find innovative solution during meetings . Break down complex problems and idea into simpler and easy to follow fractals . Analyses and process information collected during the research process . Present information in a creative and easy to follow format . I would love to use mind map module in the ext project .