Visualisation is a core component of the way that we communicate, whether we're aware of it or  not. When we're dealing with very complex problems, we're enacting a different kind of problem  solving that has to bring in more than just logic. Visualisation is really important for the process  of Design Thinking because it's actually a way of unlocking a different part of our brain. It allows  us to think in a non-verbal way and access parts of our brain, our creativity. Most design thinkers  call visualisation as “the mother of all design tools”, because they are used in every stage of the  design thinking process. Visualisation is a core component of the way that we communicate,  whether we're aware of it or not. When we're dealing with very complex problems, we're enacting  a different kind of problem solving that has to bring in more than just logic. Visualisation is really  important for the process of Design Thinking because it's actually a way of unlocking a different  part of our brain. It allows us to think in a non-verbal way and access parts of our brain, our  creativity. Most design thinkers call visualisation as “the mother of all design tools”, because they  are used in every stage of the design thinking process.

Visualization is about using images. It’s not about drawing; it’s about visual thinking. It pushes  us beyond using words or language alone. It is a way of unlocking a different part of our brains  that allows  us to think  nonverbally  and that managers might  not normally  use.

When you explain an idea using words, the rest of us will form our own mental pictures, usually  informed by our training. When you say, “We need a new growth platform,” the IT specialist sees  servers and code and the marketing guru sees an advertising campaign. If instead you present your  idea to us by drawing a picture of it, you reduce the possibility of unmatched mental models.

Visualisation is equal parts listening, thinking and drawing. Listening is the input, thinking is the  processing and drawing is the output. These three skills work together equally in understanding  complexity, visualising outcomes to create new possibilities.

Visualisation has a role to play throughout the Design Thinking. It's an incredible tool, in that  sense, in that we're using those tools and that part of our brain at each phase in the design process.  It's not just something that has an application in one part of the Design Thinking. It has many ways  of being useful at different parts of the Design Thinking process.

When you get to concept development, Visualisation becomes incredibly useful. Your brain is  creating pictures of something that doesn't yet exist. It's creating pictures of something that will  soon be. As we move forward into prototyping, we get much more detailed in the way that we start  to visualise. Then we create very complex diagrams or maps of how we think the customer  experience is going to work ideally. Pictures and images enable us to not only help people  understand what it is we're trying to do but to help persuade them in the worthiness of that  particular idea or the strength of that concept.


Visualisation is a core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're enacting a different kind of problem solving that has to bring in more than just logic . Visualisation is really important for the process of Design Thinking because it 's actually a way of unlocking a different part of our brain . It allows us to think in a non - verbal way and access parts of our brain , our creativity . Most design thinkers call visualisation as “ the mother of all design tools ” , because they are used in every stage of the design thinking process . Visualisation is a core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're enacting a different kind of problem solving that has to bring in more than just logic . Visualisation is really important for the process of Design Thinking because it 's actually a way of unlocking a different part of our brain . It allows us to think in a non - verbal way and access parts of our brain , our creativity . Most design thinkers call visualisation as “ the mother of all design tools ” , because they are used in every stage of the design thinking process . Visualization is about using images . It ’s not about drawing ; it ’s about visual thinking . It pushes us beyond using words or language alone . It is a way of unlocking a different part of our brains that allows us to think nonverbally and that managers might not normally use . When you explain an idea using words , the rest of us will form our own mental pictures , usually informed by our training . When you say , “ We need a new growth platform , ” the IT specialist sees servers and code and the marketing guru sees an advertising campaign . If instead you present your idea to us by drawing a picture of it , you reduce the possibility of unmatched mental models . Visualisation is equal parts listening , thinking and drawing . Listening is the input , thinking is the processing and drawing is the output . These three skills work together equally in understanding complexity , visualising outcomes to create new possibilities . Visualisation has a role to play throughout the Design Thinking . It 's an incredible tool , in that sense , in that we 're using those tools and that part of our brain at each phase in the design process . It 's not just something that has an application in one part of the Design Thinking . It has many ways of being useful at different parts of the Design Thinking process . When you get to concept development , Visualisation becomes incredibly useful . Your brain is creating pictures of something that does n't yet exist . It 's creating pictures of something that will soon be . As we move forward into prototyping , we get much more detailed in the way that we start to visualise . Then we create very complex diagrams or maps of how we think the customer experience is going to work ideally . Pictures and images enable us to not only help people understand what it is we 're trying to do but to help persuade them in the worthiness of that particular idea or the strength of that concept .