Storytelling

Challenge & Selection

The storytelling tool is used to bring connections with an idea, through stories told in a relevant  and pertinent way. Using visuals and a story that captures the interlocutor's attention, it is  possible to engage listeners and achieve a good result. Thus, it is possible to promote an idea,  service or product to a specific customer without necessarily having a direct sale. Through  storytelling, a more personal and engaging relationship with the listener is strengthened.

Application

A good storytelling should contain a story that connects to emotions, characters q to people's  values, involving a greater purpose. A good story should create a cause, rather than just solve a  problem.

The first important thing to do to create a good story is to get to know your audience, because  a good story is designed for your audience. Knowing their beliefs, their values, their habits, their  culture, etc. understanding where they come from and what they need, are fundamental for the  story to make sense and reach the listener in the best way.

The second fundamental thing in creating a good story is to create a clear sequence of events,  from beginning to end. Finally, it is important to have moments of reflection on history,  questions that intrigue, generate suspense, so that the storyteller can create questions and give  answers. Creating questions and not answering them can leave listeners confused and leave  without a clear vision or an assertive conclusion of the past message.

Insight & Approach

What I learned from this practice is that the audience must in fact be the main focus in the  elaboration of storytelling. I observed cases in which a story was not elaborated based on its  audience and this generated great disagreements, from the public's lack of understanding to  elaborate phrases or jokes that were not well received or understood by the audience.

As I discovered that the most valuable aspect is the public, I would use an approach known as  "The Hero's Journey", consisting of 7 steps: Introduction, Conflict, The refusal of the call, The  necessary help, The overcoming, The great turning point and Conclusion of the plot. With that,  I would try to reach the public in every story told.


Storytelling Challenge & Selection The storytelling tool is used to bring connections with an idea , through stories told in a relevant and pertinent way . Using visuals and a story that captures the interlocutor 's attention , it is possible to engage listeners and achieve a good result . Thus , it is possible to promote an idea , service or product to a specific customer without necessarily having a direct sale . Through storytelling , a more personal and engaging relationship with the listener is strengthened . Application A good storytelling should contain a story that connects to emotions , characters q to people 's values , involving a greater purpose . A good story should create a cause , rather than just solve a problem . The first important thing to do to create a good story is to get to know your audience , because a good story is designed for your audience . Knowing their beliefs , their values , their habits , their culture , etc . understanding where they come from and what they need , are fundamental for the story to make sense and reach the listener in the best way . The second fundamental thing in creating a good story is to create a clear sequence of events , from beginning to end . Finally , it is important to have moments of reflection on history , questions that intrigue , generate suspense , so that the storyteller can create questions and give answers . Creating questions and not answering them can leave listeners confused and leave without a clear vision or an assertive conclusion of the past message . Insight & Approach What I learned from this practice is that the audience must in fact be the main focus in the elaboration of storytelling . I observed cases in which a story was not elaborated based on its audience and this generated great disagreements , from the public 's lack of understanding to elaborate phrases or jokes that were not well received or understood by the audience . As I discovered that the most valuable aspect is the public , I would use an approach known as " The Hero 's Journey " , consisting of 7 steps : Introduction , Conflict , The refusal of the call , The necessary help , The overcoming , The great turning point and Conclusion of the plot . With that , I would try to reach the public in every story told .