Mind mapping as a tool for Idea generation

1. Challenge

As part of lifestyle management, there was high demand for freshly prepared nutritious meal  plans delivered to home or offices as part of weight loss, weight management or muscle  management lifestyle.

But there was no suppliers to fill this gap who could cater to demands .

2. Selection

Mind mapping and brain storming techniques was deployed as tool during the ‘what is’ and  ‘what if ’ stages of design development.

3. Application

A market research firm was appointed to carry out extensive surveys among various cross  sections of society hailing from 150 countries and ethnic backgrounds to understand the  needs and desires of such meals.

They used several methods including face to face interviews, door to door visits and  questionnaire surveys mailed to different cross sections to find the needs and food  preferences.

4. Insight

The outcome of the survey results provided several insights and patterns to reach the right  solution.

Nutritionist and dieticians were brainstormed / consulted on the outcome of survey to  formulate the ‘customized / tailored meal plans’ suitable for customers looking for weight  loss, muscle management and also for catering to customers with chronic life style diseases  such as Type 2 diabetes.

5. Approach

The insights and patterns noted from initial session of mind mapping and brain storming will  be deployed for future sessions to verify the alignment between idea selected and criteria  /constraints.    This will be utilized to create a feasibility report for testing the idea including custom / mass  production, packaging, pricing and logistics, marketing and distribution channels.

International Meal Plan / Diabetic Meal plan / Vegan Plan


Mind mapping as a tool for Idea generation 1 . Challenge As part of lifestyle management , there was high demand for freshly prepared nutritious meal plans delivered to home or offices as part of weight loss , weight management or muscle management lifestyle . But there was no suppliers to fill this gap who could cater to demands . 2 . Selection Mind mapping and brain storming techniques was deployed as tool during the ‘ what is ’ and ‘ what if ’ stages of design development . 3 . Application A market research firm was appointed to carry out extensive surveys among various cross sections of society hailing from 150 countries and ethnic backgrounds to understand the needs and desires of such meals . They used several methods including face to face interviews , door to door visits and questionnaire surveys mailed to different cross sections to find the needs and food preferences . 4 . Insight The outcome of the survey results provided several insights and patterns to reach the right solution . Nutritionist and dieticians were brainstormed / consulted on the outcome of survey to formulate the ‘ customized / tailored meal plans ’ suitable for customers looking for weight loss , muscle management and also for catering to customers with chronic life style diseases such as Type 2 diabetes . 5 . Approach The insights and patterns noted from initial session of mind mapping and brain storming will be deployed for future sessions to verify the alignment between idea selected and criteria /constraints . This will be utilized to create a feasibility report for testing the idea including custom / mass production , packaging , pricing and logistics , marketing and distribution channels . International Meal Plan / Diabetic Meal plan / Vegan Plan