Learning Launch     Challenge  My organization is in the casino and slot industry with several slot rooms across the country,

with focus on physical customer/player experience. As a part of the finance team, we are

looking to increase revenues and ebitda, we work closely with the operations and marketing and

sales teams.    We work in the project of launching the slot rooms as an online version to increase revenues

and profit. We are trying to know if the physical customers/player are allowed to migrate to the

online slot rooms version and then what kind of marketing strategy is the most effective for

them. The project scope will be defined after this learning launch.    Selection  Our team are in the initial phase of learning and using design thinking tools and methodology.

As a part of the team learning we use the learning launch tool to validate our assumptions about

the project.     Application  For our first learning launch, we focused on discovering our assumptions about the customers

to the digital version of slot rooms.     First, we have to validate if it is the same customer profile (related to age, behavior, triggers,

and specific attention requirements). Then after identifying and defining the customer profile, we

need to know about the specific behaviour as a digital player, what triggers are relevant for them

and how impact our goal to increase the revenues.    We prepare two small teams with different approaches and backgrounds, with participants form

finance, sales and marketing, operation teams. The two teams prepared and took several

anonymous surveys to our actual and potential customers/players within two weeks and each

company slot rooms (there are in different cities).    Insight  By applying the learning launch tool, our teams are able to identify our initial assumptions about

the customers/players in a digital environment. The final results were totally different from our

initial assumptions, because the digital player profile was different from the physical player in

many aspects i.e.age, preferences, etc. It is very important for our organization to know it,

because we can re-define the scope of the project of the digital version of our slot rooms.    Approach  Even though our teams are in the initial stages of adopting design thinking methodology and

tools, it is very clear the benefits in a short term to clearly define the scopes of our project. And

the saving of time and money.


Learning Launch Challenge My organization is in the casino and slot industry with several slot rooms across the country , with focus on physical customer / player experience . As a part of the finance team , we are looking to increase revenues and ebitda , we work closely with the operations and marketing and sales teams . We work in the project of launching the slot rooms as an online version to increase revenues and profit . We are trying to know if the physical customers / player are allowed to migrate to the online slot rooms version and then what kind of marketing strategy is the most effective for them . The project scope will be defined after this learning launch . Selection Our team are in the initial phase of learning and using design thinking tools and methodology . As a part of the team learning we use the learning launch tool to validate our assumptions about the project . Application For our first learning launch , we focused on discovering our assumptions about the customers to the digital version of slot rooms . First , we have to validate if it is the same customer profile ( related to age , behavior , triggers , and specific attention requirements ) . Then after identifying and defining the customer profile , we need to know about the specific behaviour as a digital player , what triggers are relevant for them and how impact our goal to increase the revenues . We prepare two small teams with different approaches and backgrounds , with participants form finance , sales and marketing , operation teams . The two teams prepared and took several anonymous surveys to our actual and potential customers / players within two weeks and each company slot rooms ( there are in different cities ) . Insight By applying the learning launch tool , our teams are able to identify our initial assumptions about the customers / players in a digital environment . The final results were totally different from our initial assumptions , because the digital player profile was different from the physical player in many aspects i.e.age , preferences , etc . It is very important for our organization to know it , because we can re - define the scope of the project of the digital version of our slot rooms . Approach Even though our teams are in the initial stages of adopting design thinking methodology and tools , it is very clear the benefits in a short term to clearly define the scopes of our project . And the saving of time and money .