Challenge:    I have the task of creating and designing business model resulting with a new product launch. The process  of defining a new business model and resulting product starts by identifying a popular market with a popular  customer problem without an existing solution. To identify the existing problem and create some potential  solutions it is necessary to do a market research study. After understanding the problem and coming up  with potential solutions I can create potential product ideas to solve that existing problem.     Selection:    I choose the mind mapping tool in order to collect data in a creative way. Mind mapping just seems the  ideal instrument to achieve the objectives and obtain the most appropriate and accurate information for the  development of the project. As Marian Moore explains in her video, mind mapping is a diagram used to  visually organize information, showing relationships between parts of the whole, identifying common  patterns and characteristics between the elements that compose them.      Application:    In this case, 200 people between the ages of 5 and 100, of either sex, divided into 40 groups, of different  ages, were asked to make a mind mapping of the word that as a single concept encompasses the general  idea of the product, outlined as a “Word (the name of the idea)” in the center of a blank page, to which  representations associated with the idea, such as drawings, words, phrases, colors, symbols, should be  added. The main ideas were directly connected to the central concept, and other ideas branched out from  those main ideas, so the scope of the idea could be more clearly identified. Add it to that I include a simple  questionnaire adapted to each of the group age. People were contacted via email and provided their mind  maps and answers through photos that they sent to my email.    To be sure that all possible variables were being covered, I proceeded to broaden the field of study by  asking 30 people who constantly work on the specific topic, such as professionals on the subject, specialists  and especially those who deal with possible customers regularly, to get product ideas. These 30 people were  contacted via email, and their mind mapping also include a questionnaire response were collected through  the emails they sent to me.    Then the next step after collecting the 230 mind mapping was to look for the common patterns and  characteristics among the ideas and words that the participants had placed on their mind maps, in order to  aggregate all the mind maps in one, that is to say translate all the information collected and generate a mind  map that includes, communicates and expressed its levels of importance.    Insight:    Thanks to the implementation of mind mapping I was able to list all the ideas to define potential product,   I was able to create an online survey for potential clients or social media fans to develop the concept and  test the market. I was able to discuss the pros and cons of each idea and narrow the list down to just a  handful of the best ideas, based on their earning potential, as well as the time and resources available to  actually create the products.    Approach:    Due to lockdown, it was difficult for me to create a space where I could gather many of the participants to  work on the application in a more effective way. Even though I was able to collect important information

to proceed with the development of the idea, I believe that there are important data that could have been  collected through a controlled environment with more well-defined and limited variables. In another time I  would do the same if I were in the same circumstance, but I would try to create a perfect space for the  collection of information and limit the variables.


Challenge : I have the task of creating and designing business model resulting with a new product launch . The process of defining a new business model and resulting product starts by identifying a popular market with a popular customer problem without an existing solution . To identify the existing problem and create some potential solutions it is necessary to do a market research study . After understanding the problem and coming up with potential solutions I can create potential product ideas to solve that existing problem . Selection : I choose the mind mapping tool in order to collect data in a creative way . Mind mapping just seems the ideal instrument to achieve the objectives and obtain the most appropriate and accurate information for the development of the project . As Marian Moore explains in her video , mind mapping is a diagram used to visually organize information , showing relationships between parts of the whole , identifying common patterns and characteristics between the elements that compose them . Application : In this case , 200 people between the ages of 5 and 100 , of either sex , divided into 40 groups , of different ages , were asked to make a mind mapping of the word that as a single concept encompasses the general idea of the product , outlined as a “ Word ( the name of the idea ) ” in the center of a blank page , to which representations associated with the idea , such as drawings , words , phrases , colors , symbols , should be added . The main ideas were directly connected to the central concept , and other ideas branched out from those main ideas , so the scope of the idea could be more clearly identified . Add it to that I include a simple questionnaire adapted to each of the group age . People were contacted via email and provided their mind maps and answers through photos that they sent to my email . To be sure that all possible variables were being covered , I proceeded to broaden the field of study by asking 30 people who constantly work on the specific topic , such as professionals on the subject , specialists and especially those who deal with possible customers regularly , to get product ideas . These 30 people were contacted via email , and their mind mapping also include a questionnaire response were collected through the emails they sent to me . Then the next step after collecting the 230 mind mapping was to look for the common patterns and characteristics among the ideas and words that the participants had placed on their mind maps , in order to aggregate all the mind maps in one , that is to say translate all the information collected and generate a mind map that includes , communicates and expressed its levels of importance . Insight : Thanks to the implementation of mind mapping I was able to list all the ideas to define potential product , I was able to create an online survey for potential clients or social media fans to develop the concept and test the market . I was able to discuss the pros and cons of each idea and narrow the list down to just a handful of the best ideas , based on their earning potential , as well as the time and resources available to actually create the products . Approach : Due to lockdown , it was difficult for me to create a space where I could gather many of the participants to work on the application in a more effective way . Even though I was able to collect important information to proceed with the development of the idea , I believe that there are important data that could have been collected through a controlled environment with more well - defined and limited variables . In another time I would do the same if I were in the same circumstance , but I would try to create a perfect space for the collection of information and limit the variables .