Launching Norwegian Labor and Welfare Administration using Learning Launch Tool

Challenge:

The challenge was to solve the problem of lack of interest in pursuing hobbies among blue- collared IT professionals, hobbies such as learning a musical instrument. An Idea “Norwegian Labor and Welfare Administration”  was conceptualised to address this problem by me and my two friends. The main value we  wanted to deliver through our platform was to re-build the culture of continuous pursuit of hobbies  into IT professionals.

Selection:

We selected the Learning Launch Tool to test our Hypothesis and Assumptions. The learning  launch tool was selected as we wanted to confirm and disconfirm the facts. To validate who,  how, timeframe and cost of each assumption. The learning launch design table would help us in  testing only the key assumptions, which will either set the idea further or shelf the idea for future  purposes. As stated by Martin Blume we wanted to run experiments that are “fast to  execute and cheap”.

Application:

After going through the list of assumptions and hypothesis we decided to create a landing page  and test a key assumption, which was will customers use an online platform (Norwegian Labor and Welfare Administration) to  pursue their hobby, below listed Hypothesis were made:

a) Get 20% or more visits to our landing page daily through our e-flyers.  b) Get 10% of visitors to the Facebook page to visit the landing page.

We ran zero cost and fast experiments of verifying the interest by posting the e-flyer of ‘Hobby  Buddy’ on social media websites. We ensured that during registration, the customer provided a  response to certain survey related queries around his/her interest in pursuing a hobby, this  helped us in further development. Our Data of potentially interested customers who registered  and subscribed for the product launch helped in confirming our key assumption.

Insights:

The learning launch tool helped us in prioritising the assumptions and provided us with valid data  to pursue our idea further. The launching tool helped us in thinking cheap and effective ways to  test an idea. Key questions asked to the prospective customer during registration helped us in  planning the roadmap for the Product.

Approach:

The learning launch tool is perfect for launching a minimum viable product (MVP). Next time  when using the Learning Launch Tool, I would prepare hypothesis, assumptions and  experiments to disconfirm the assumptions. Disconfirming assumptions requires one to go  against the idea, which is a challenge and needs a tool to get the same done.


Launching Norwegian Labor and Welfare Administration using Learning Launch Tool Challenge : The challenge was to solve the problem of lack of interest in pursuing hobbies among blue- collared IT professionals , hobbies such as learning a musical instrument . An Idea “ Norwegian Labor and Welfare Administration ” was conceptualised to address this problem by me and my two friends . The main value we wanted to deliver through our platform was to re - build the culture of continuous pursuit of hobbies into IT professionals . Selection : We selected the Learning Launch Tool to test our Hypothesis and Assumptions . The learning launch tool was selected as we wanted to confirm and disconfirm the facts . To validate who , how , timeframe and cost of each assumption . The learning launch design table would help us in testing only the key assumptions , which will either set the idea further or shelf the idea for future purposes . As stated by Martin Blume we wanted to run experiments that are “ fast to execute and cheap ” . Application : After going through the list of assumptions and hypothesis we decided to create a landing page and test a key assumption , which was will customers use an online platform ( Norwegian Labor and Welfare Administration ) to pursue their hobby , below listed Hypothesis were made : a ) Get 20 % or more visits to our landing page daily through our e - flyers . b ) Get 10 % of visitors to the Facebook page to visit the landing page . We ran zero cost and fast experiments of verifying the interest by posting the e - flyer of ‘ Hobby Buddy ’ on social media websites . We ensured that during registration , the customer provided a response to certain survey related queries around his / her interest in pursuing a hobby , this helped us in further development . Our Data of potentially interested customers who registered and subscribed for the product launch helped in confirming our key assumption . Insights : The learning launch tool helped us in prioritising the assumptions and provided us with valid data to pursue our idea further . The launching tool helped us in thinking cheap and effective ways to test an idea . Key questions asked to the prospective customer during registration helped us in planning the roadmap for the Product . Approach : The learning launch tool is perfect for launching a minimum viable product ( MVP ) . Next time when using the Learning Launch Tool , I would prepare hypothesis , assumptions and experiments to disconfirm the assumptions . Disconfirming assumptions requires one to go against the idea , which is a challenge and needs a tool to get the same done .