REFLECTION-STORYTELLING

CHALLENGE AND SELECTION:

 Marketing the products which was produced by the famers is the major challenge to

them.

 Transporting the product from the field to the market is another challenge faced by

them.

APPLICATION AND INSIGHTS:

Agriculture is the backbone of India. Since my business deals with agriculture, our

basic concern here is the challenges faced by the farmers. The major challenge for agriculture

is that it is dependent of seasonal rains. And India is a country that has been witnessing

drastic change in climate and seasonal rains in the recent past.

Since most of the crops are seasonal, the farmers do not have flow of income at all times of

the year. And even during the time of harvest he cannot be sure about how much he can milk

from his yield. This unexpected situation creates a major problem to the farmers. Sometime

they can’t even meet the breakeven.

Farmers face transportation challenges on both ends of their business.  The one that we think

about the most is when it comes to shipping their crops/animals/milk.  Food, specifically raw

produce, is of perishable nature.  In fact, milk gets special treatment when it comes to how it

is shipped and also fluctuation of price in the market is another problem faced by them. Due

to this problem the farmers were unable to bear the transportation cost. Due to unfair price for

the products in the market they threw the vegetables on the road side.

APPROACH:

Few industries are supporting the farmers by proving money to grow the crops. For example:

Sugar. Industries make the farmers to do continuous production of crop which make profit on

both the ends. While considering to the wide range of products such as fruits and vegetables

the farmer facing there are many challenges such as marketing and the transportation.

In order to help generate a regular mode of income for the famers by solving the marketing

and transportation challenges. My idea is to start a brand for their product and the products

will sell to the food processing industries. So I am using the story telling tool to solve the

challenges faced by the farmers. The industries can procure their raw materials from the

farmers through the common label. This business model can solve the problem of farmers by

eliminating the many distributors and middlemen from the process.


REFLECTION - STORYTELLING CHALLENGE AND SELECTION :  Marketing the products which was produced by the famers is the major challenge to them .  Transporting the product from the field to the market is another challenge faced by them . APPLICATION AND INSIGHTS : Agriculture is the backbone of India . Since my business deals with agriculture , our basic concern here is the challenges faced by the farmers . The major challenge for agriculture is that it is dependent of seasonal rains . And India is a country that has been witnessing drastic change in climate and seasonal rains in the recent past . Since most of the crops are seasonal , the farmers do not have flow of income at all times of the year . And even during the time of harvest he can not be sure about how much he can milk from his yield . This unexpected situation creates a major problem to the farmers . Sometime they ca n’t even meet the breakeven . Farmers face transportation challenges on both ends of their business . The one that we think about the most is when it comes to shipping their crops / animals / milk . Food , specifically raw produce , is of perishable nature . In fact , milk gets special treatment when it comes to how it is shipped and also fluctuation of price in the market is another problem faced by them . Due to this problem the farmers were unable to bear the transportation cost . Due to unfair price for the products in the market they threw the vegetables on the road side . APPROACH : Few industries are supporting the farmers by proving money to grow the crops . For example : Sugar . Industries make the farmers to do continuous production of crop which make profit on both the ends . While considering to the wide range of products such as fruits and vegetables the farmer facing there are many challenges such as marketing and the transportation . In order to help generate a regular mode of income for the famers by solving the marketing and transportation challenges . My idea is to start a brand for their product and the products will sell to the food processing industries . So I am using the story telling tool to solve the challenges faced by the farmers . The industries can procure their raw materials from the farmers through the common label . This business model can solve the problem of farmers by eliminating the many distributors and middlemen from the process .