Challenge : ​To Enhance the customer experience  and scale up the revenue of the Chinese  Restaurant which is almost a decade old but due to newer competition in the market its  losing its charm and business.    Selection :​ STORYTELLING, This tool in today's world could do wonders with the help of  social media. Storytelling connects a Business/ Brand with the target audience by letting  them know about the Origin Of the Brand , the idea from the incubation level, the process  used in developing it, Brands connection with the Community,  it shares the Authenticity of  the Brand and also helps people to understand the Value & Vision of it.    Application : ​The Foremost thing is What is. We will gather all the Data Info about the  current market like what is in Trend related to our business. In our Case What the nearby  Chinese restaurants are doing apart from what we are. e.g What kind of services they are  offering, What sort of Ambience thy have, How are they Promoting their Brand.  We will also  Analyse our Operational methods of running the Restaurant. Take feedback from our guests  & also our colleagues/ staff.    With our Tool STORYTELLING we will build our brand. We will share the Journey of our  brand with our targeted Audience. We will print some old pics of our restaurant from the last  10 + years with the staff and frame them. Dedicate a wall or a section where we can display  these frames which will be visible to our dinners. Similarly push on social media like Insta ,  fb. Keep weekly engagements, special occasion engagements.  This will show the  Authenticity & relation that we share with our staff & Guests from the past 10 years or so.  This helps in building Trust and  generating values.    Insight :​ Authenticity of the food & service. Once we are sure that our core is strong now we  know that we need to work on other challenges which will help us to bring our brand in the  eyes of a bigger group / Larger audience. By Building story true to its root & clearity we will  develop Brand value. By adding new ongoing trends which will add value to the Restaurant.    Approach : ​Plan B. In some cases there might not be plan B but over here in our scenario  we will. Our first plan was to Create our brand indoor as well as through Digital media. Plan  B could be very oldschool types. By Creating Handy Menus / takeaway sort of printing our  story of the journey on it in a creative fashionable way and of course in simple easy manner  which can fit in the page with no more no less content which will be readable as well as will  generate value to the readers.  Ours is chinese restaurant so just to attract the crowd we can put mascots near public  places like near stations, university, parks and let these mascots distribute the pamphlets to  people around them. Train them , give them knowledge about our restaurant so they can  answer a few basic questions that people might ask them about the restaurant.


Challenge : ​To Enhance the customer experience and scale up the revenue of the Chinese Restaurant which is almost a decade old but due to newer competition in the market its losing its charm and business . Selection : ​ STORYTELLING , This tool in today 's world could do wonders with the help of social media . Storytelling connects a Business/ Brand with the target audience by letting them know about the Origin Of the Brand , the idea from the incubation level , the process used in developing it , Brands connection with the Community , it shares the Authenticity of the Brand and also helps people to understand the Value & Vision of it . Application : ​The Foremost thing is What is . We will gather all the Data Info about the current market like what is in Trend related to our business . In our Case What the nearby Chinese restaurants are doing apart from what we are . e.g What kind of services they are offering , What sort of Ambience thy have , How are they Promoting their Brand . We will also Analyse our Operational methods of running the Restaurant . Take feedback from our guests & also our colleagues/ staff . With our Tool STORYTELLING we will build our brand . We will share the Journey of our brand with our targeted Audience . We will print some old pics of our restaurant from the last 10 + years with the staff and frame them . Dedicate a wall or a section where we can display these frames which will be visible to our dinners . Similarly push on social media like Insta , fb . Keep weekly engagements , special occasion engagements . This will show the Authenticity & relation that we share with our staff & Guests from the past 10 years or so . This helps in building Trust and generating values . Insight : ​ Authenticity of the food & service . Once we are sure that our core is strong now we know that we need to work on other challenges which will help us to bring our brand in the eyes of a bigger group / Larger audience . By Building story true to its root & clearity we will develop Brand value . By adding new ongoing trends which will add value to the Restaurant . Approach : ​Plan B. In some cases there might not be plan B but over here in our scenario we will . Our first plan was to Create our brand indoor as well as through Digital media . Plan B could be very oldschool types . By Creating Handy Menus / takeaway sort of printing our story of the journey on it in a creative fashionable way and of course in simple easy manner which can fit in the page with no more no less content which will be readable as well as will generate value to the readers . Ours is chinese restaurant so just to attract the crowd we can put mascots near public places like near stations , university , parks and let these mascots distribute the pamphlets to people around them . Train them , give them knowledge about our restaurant so they can answer a few basic questions that people might ask them about the restaurant .