Challenge & Selection:

The challenge faced by me and my team was on how to sell our newly designed smartphone

into the market as there were many other big brands and many of them were already well  established, we were plagued with many questions such as, “who would buy them?”, “what is the  best approach?”, “why would ours be considered over other brands?” and so on. Thus, we decided  to use the design tool – “Learning Launch” to test out our product and to see what the customers  want and what they disliked.

Application:

Before mass manufacturing the phone, we wanted to know what features the customers

would like and so we conducted surveys listing down features and asked if they wanted it to be  included or not. And so, we started our experiment with a prototype and we had to balance the cost  of manufacturing with the sales to make some profit. Our first prototype showed a lot of promise as  it had a lot of features that many people wanted but then we could not handle the cost it would take  to make that device on a large scale and so we went back to redesigning it and changing things that  seemed unnecessary(for example keeping a 4K screen looked good on paper but was useless as  there were not many applications that could make use of it and so we decided to bring it down to  1080p or Full HD but with a higher refresh rate which actually made difference in the feel of the  screen). Customers were mainly concerned with a good camera, decent performance, good battery  life, software updates, memory, and longevity of the device. We also compared our prototype to the  existing phones in the market and found that cell reception quality was bad for the most part and so  we decided to add better antennas for our phone. So, we made a second prototype and it advertised  it on platforms such as YouTube, Facebook, Twitter. People were quite pleased with the device and  so we decided to manufacture it. We manufactured and sent review units to many reviewers and  that helped us boost the demand for it. And so, we successfully got our device into the market.

Insight & approach:

After all the trials and errors, we managed to use design thinking tools such as brain

storming, ethnography, learning launch and prototyping to understand our customers and to bring a  good option for them in an already diverse but saturated market.

Design Thinking helped us in more ways than we could have imagined. Our approach to this problem  and how we conducted fast, cheap experiments helped us a great deal in identifying what works and  what does not work. Although the final product had been slightly different from what we had  imagined it was because of an open mindset that we were able to get off of just an idea and go into  manufacturing.


Challenge & Selection : The challenge faced by me and my team was on how to sell our newly designed smartphone into the market as there were many other big brands and many of them were already well established , we were plagued with many questions such as , “ who would buy them ? ” , “ what is the best approach ? ” , “ why would ours be considered over other brands ? ” and so on . Thus , we decided to use the design tool – “ Learning Launch ” to test out our product and to see what the customers want and what they disliked . Application : Before mass manufacturing the phone , we wanted to know what features the customers would like and so we conducted surveys listing down features and asked if they wanted it to be included or not . And so , we started our experiment with a prototype and we had to balance the cost of manufacturing with the sales to make some profit . Our first prototype showed a lot of promise as it had a lot of features that many people wanted but then we could not handle the cost it would take to make that device on a large scale and so we went back to redesigning it and changing things that seemed unnecessary(for example keeping a 4 K screen looked good on paper but was useless as there were not many applications that could make use of it and so we decided to bring it down to 1080p or Full HD but with a higher refresh rate which actually made difference in the feel of the screen ) . Customers were mainly concerned with a good camera , decent performance , good battery life , software updates , memory , and longevity of the device . We also compared our prototype to the existing phones in the market and found that cell reception quality was bad for the most part and so we decided to add better antennas for our phone . So , we made a second prototype and it advertised it on platforms such as YouTube , Facebook , Twitter . People were quite pleased with the device and so we decided to manufacture it . We manufactured and sent review units to many reviewers and that helped us boost the demand for it . And so , we successfully got our device into the market . Insight & approach : After all the trials and errors , we managed to use design thinking tools such as brain storming , ethnography , learning launch and prototyping to understand our customers and to bring a good option for them in an already diverse but saturated market . Design Thinking helped us in more ways than we could have imagined . Our approach to this problem and how we conducted fast , cheap experiments helped us a great deal in identifying what works and what does not work . Although the final product had been slightly different from what we had imagined it was because of an open mindset that we were able to get off of just an idea and go into manufacturing .