An Attractive Carnival – Learning Launch

Challenge:

About a year ago we had to encourage people to actually want to join a carnival that us,  a group of students, organized from A to Z. It was for a project we had to get done. The  problem was that we were not known people. Why would someone want to pay money  for tickets to attend something like a carnival that unknown people who have no history  of having well-organized carnivals or fun days? Also we wanted this carnival to be on a  Sunday. Which was also a challenge because it’s almost everyone’s free day and  everybody would want to stay home and chill and have some rest. We had to convince  people and make them excited enough about our day in a way that makes them prefer  our carnival over the day they wait for every week. We needed to sell about a hundred  tickets. But where do we start from? What do we do?

Selection

We felt like it was kind of obvious which design thinking tool would be most suitable for  such a situation. We went for learning launch as we needed to learn more about  carnivals, what would people be excited about most and how to attract them even  though we are new to doing this. Learning launch would be perfect for us to gain more  knowledge and experience in the real world not just thinking for far away, it would make  us interact with the people and know about them and their thoughts more.

Application

We set up a small booth near the district wear the carnival would be so that we would  know more specifically about the targeted audience who are more likely to come.

We made surveys asking questions like what the thing is that people wished they found  at carnivals even if it’s not applicable or weird. We also asked people what the thing  they would really want to do on their day-off but is not available was. We weren’t biased  listening to people, we didn’t want to hear a specific thing, we were so open and flexible  to everything which is very important and made the tool effectively applied.

We also areas around our booth, each area had an activity to do to see which area  would attract more people. An area included activities like crafts, another area was a  sports area, different types of food area, socializing area and many more. This made us  know what people were most excited about. We also learned that the decoration an how  the place looked had a great effect on people’s excitement about whether to come or  not. The results weren’t what we expected. So it was clearly effective.

Insight

We changed our minds about many plans and the planning was much more improved  after we actually knew about the people from the people themselves. It was a great  experience. We added more diverse activities from the category that people were more  excited about. We had prepared some activities, games and food that we thought would

be amazing but turned out that people weren’t that excited about them as we thought.  We became more confident about what we had prepared now as it’s prepared based on  real experience we’ve seen from the people by ourselves, we became more excited and  had more trust that the day would be great and that we would be able to attract people  with out improved preparations and marketing for the day using the things people loved.

Approach

I think learning launch is the most suitable tool for such situation. If I were to repeat the  experience, I would definitely use the same tool as we were able to see clear  improvements in our plans that happened after the learning launch. Everything would’ve  been so different and way less efficient without it. It made us interact with the people  and get clear sure data from them.


An Attractive Carnival – Learning Launch Challenge : About a year ago we had to encourage people to actually want to join a carnival that us , a group of students , organized from A to Z. It was for a project we had to get done . The problem was that we were not known people . Why would someone want to pay money for tickets to attend something like a carnival that unknown people who have no history of having well - organized carnivals or fun days ? Also we wanted this carnival to be on a Sunday . Which was also a challenge because it ’s almost everyone ’s free day and everybody would want to stay home and chill and have some rest . We had to convince people and make them excited enough about our day in a way that makes them prefer our carnival over the day they wait for every week . We needed to sell about a hundred tickets . But where do we start from ? What do we do ? Selection We felt like it was kind of obvious which design thinking tool would be most suitable for such a situation . We went for learning launch as we needed to learn more about carnivals , what would people be excited about most and how to attract them even though we are new to doing this . Learning launch would be perfect for us to gain more knowledge and experience in the real world not just thinking for far away , it would make us interact with the people and know about them and their thoughts more . Application We set up a small booth near the district wear the carnival would be so that we would know more specifically about the targeted audience who are more likely to come . We made surveys asking questions like what the thing is that people wished they found at carnivals even if it ’s not applicable or weird . We also asked people what the thing they would really want to do on their day - off but is not available was . We were n’t biased listening to people , we did n’t want to hear a specific thing , we were so open and flexible to everything which is very important and made the tool effectively applied . We also areas around our booth , each area had an activity to do to see which area would attract more people . An area included activities like crafts , another area was a sports area , different types of food area , socializing area and many more . This made us know what people were most excited about . We also learned that the decoration an how the place looked had a great effect on people ’s excitement about whether to come or not . The results were n’t what we expected . So it was clearly effective . Insight We changed our minds about many plans and the planning was much more improved after we actually knew about the people from the people themselves . It was a great experience . We added more diverse activities from the category that people were more excited about . We had prepared some activities , games and food that we thought would be amazing but turned out that people were n’t that excited about them as we thought . We became more confident about what we had prepared now as it ’s prepared based on real experience we ’ve seen from the people by ourselves , we became more excited and had more trust that the day would be great and that we would be able to attract people with out improved preparations and marketing for the day using the things people loved . Approach I think learning launch is the most suitable tool for such situation . If I were to repeat the experience , I would definitely use the same tool as we were able to see clear improvements in our plans that happened after the learning launch . Everything would ’ve been so different and way less efficient without it . It made us interact with the people and get clear sure data from them .