Challenge: From 4 years ago I was working in Bora farmer’s  Sacco in  Egypt..that company was stublished in 1956 but it was not offered any product in egypt  until they decided to open a new brunch in egypt

in october 2008 then I got a  job as information to consumer there in june 2010..It's a  great company but All Egyptian weren't hear about it before.

actually we in fornt of a huge problem..we couldn't promote our products..so we decided  to saw from consumer eyes..we decided to hear for consumers.

why you didn't buy our products..we collect the  data from consumer to transfer to the  second question what if?  They told us You must make any offer to do us buy your  products we decided to give them a lither as a gift with our cigarettes box

Selection: we selected storytelling to solve our problem. we must to told them stories about our organization like.. do you know that we have the best cigarette in rhe world in light (light to normal  category) that is the true we have the  ﬁrst cigarette in the world in blue(winston) . Do you know that (Camel) is the ﬁrst rolling cigarette in the world ..but the story is too  long ..i was telling them the story to do them buy our product then give him the gift

3. Application: What wows we decided to do any play to do the counsumer more  enjoyable . after the brainstorming we came the game yes (Rolling board)  The Game:When any consumer order A cigartte box from store i was appearing with  Rolling board And ask from him to spin the board When the indicator stop above  information about our product I will tell him that information And give him the gift .

but the only condition to buy my prouduct Which corresponds to the same nicotine and  tar of his cigarette if he smoke red you will buy red in my product..if he smoke blue you  will buy blue but from my  product .

4. Insight: This has an impact on the company’s sales in the afﬁrmative, as we acquired  2% of the market’s sales in the ﬁrst 6 months of this experience..This is a wonderful  achievement for entering a new company in a new market, especially that company  works in the ﬁeld of tobacco, as your change of your cigarette affects your mood.

5. Approach: In the next challenge, it is not necessary to use this tool. This tool was  suitable for this problem, but it may not work for another challange


Challenge : From 4 years ago I was working in Bora farmer ’s Sacco in Egypt .. that company was stublished in 1956 but it was not offered any product in egypt until they decided to open a new brunch in egypt in october 2008 then I got a job as information to consumer there in june 2010 .. It 's a great company but All Egyptian were n't hear about it before . actually we in fornt of a huge problem .. we could n't promote our products .. so we decided to saw from consumer eyes .. we decided to hear for consumers . why you did n't buy our products .. we collect the data from consumer to transfer to the second question what if ? They told us You must make any offer to do us buy your products we decided to give them a lither as a gift with our cigarettes box Selection : we selected storytelling to solve our problem . we must to told them stories about our organization like .. do you know that we have the best cigarette in rhe world in light ( light to normal category ) that is the true we have the ﬁrst cigarette in the world in blue(winston ) . Do you know that ( Camel ) is the ﬁrst rolling cigarette in the world .. but the story is too long .. i was telling them the story to do them buy our product then give him the gift 3 . Application : What wows we decided to do any play to do the counsumer more enjoyable . after the brainstorming we came the game yes ( Rolling board ) The Game : When any consumer order A cigartte box from store i was appearing with Rolling board And ask from him to spin the board When the indicator stop above information about our product I will tell him that information And give him the gift . but the only condition to buy my prouduct Which corresponds to the same nicotine and tar of his cigarette if he smoke red you will buy red in my product .. if he smoke blue you will buy blue but from my product . 4 . Insight : This has an impact on the company ’s sales in the afﬁrmative , as we acquired 2 % of the market ’s sales in the ﬁrst 6 months of this experience .. This is a wonderful achievement for entering a new company in a new market , especially that company works in the ﬁeld of tobacco , as your change of your cigarette affects your mood . 5 . Approach : In the next challenge , it is not necessary to use this tool . This tool was suitable for this problem , but it may not work for another challange