I have applied the tool of mind mapping in addressing a personal challenge that I experienced recently. In my field of study, I have to analyse certain case studies which have several different variables. Recently, a case study analysis required me to ascertain the reasons why the organisation Starbucks has failed in Australia. The case study provided some details of the store closure rates, and explained the nature of the existing coffee culture in Australia. I found it difficult to identify the different variables for analysis, and struggled with breaking down the problem. Hence, to address this issue, I selected the tool of mind mapping. Mind mapping is a diagrammatic representation of various words and concepts in a manner which represents the flow of ideas. I selected it for this challenge to string these concepts together and organise my flow of thoughts. I applied the tool quite effectively by listing out the broad concepts first, and drawing out word bubbles and text boxes to represent them. After this, I listed out the sub-concepts that flew from it to make better sense of the linkages. After the application, the insight I gathered from it was that Starbucks had failed to address the existing coffee culture within Australia while they launched, and this lack of cultural nuance led to the issue. In the future, I would use the same tool once again. However, I would possibly make the mind map using a software like MindMup instead of by hand to ensure better organisation.


I have applied the tool of mind mapping in addressing a personal challenge that I experienced recently . In my field of study , I have to analyse certain case studies which have several different variables . Recently , a case study analysis required me to ascertain the reasons why the organisation Starbucks has failed in Australia . The case study provided some details of the store closure rates , and explained the nature of the existing coffee culture in Australia . I found it difficult to identify the different variables for analysis , and struggled with breaking down the problem . Hence , to address this issue , I selected the tool of mind mapping . Mind mapping is a diagrammatic representation of various words and concepts in a manner which represents the flow of ideas . I selected it for this challenge to string these concepts together and organise my flow of thoughts . I applied the tool quite effectively by listing out the broad concepts first , and drawing out word bubbles and text boxes to represent them . After this , I listed out the sub - concepts that flew from it to make better sense of the linkages . After the application , the insight I gathered from it was that Starbucks had failed to address the existing coffee culture within Australia while they launched , and this lack of cultural nuance led to the issue . In the future , I would use the same tool once again . However , I would possibly make the mind map using a software like MindMup instead of by hand to ensure better organisation .