30 OCTUBRE

STORYTELLING  2020

Storytelling

Storytelling is within the heart of our DNA as a person's being, it helps us connect  events may be a holistic experience through time. This unique nature of stories makes  it one among the essential tools during the planning process of both products and  services. Previously, we explored the character of the planning thinking process and the  way it aims to know problems from the user perspective to deal with them with the  human-centered design.    What does happen when asking consumers about employing a product? they typically  start to inform about their experience within the sort of a story. They describe the  events they went through and therefore the lessons that they faced at each stage. As a  designer, I wont to find this method a stimulating one to find out about the buyer  experience then reflect it into an outcome solution of the planning process. there's  nothing better than hearing about the merchandise from the mouth of the consumers  or see then use in real world     During the planning process, storytelling is employed to know the underlying problems  that buyers face when employing a product or a service, then use this data in reflective  practice to formulate the answer which is tested by the consumers. Hence, storytelling  contributes to the various stages within the design process for various purposes in each  step.      When Storytelling is employed within  the Design Process

The design thinking process ensures the user evolvement in every stage to create a  user-centred solution. Therefore, the storytelling is employed throughout the planning  process, yet there's a special usage goal in each phase. Generally, the storytelling are  often used as three pair phases; problem framing, solution framing, and solution  implementation

Insight & Approach

The advantage of using the storytelling tool is that it helps to make empathy with the  matter because the consumers tell their stories from their own perspective describing  their pain points within the process. It helps to create a persona empathy map about  the consumers’ feelings and knowledge .The storytelling are often utilized in this a part  of the planning process to create a two communication with the buyer to validate the  efficiency of the answer . within the prototyping stage, storytelling plays a good more  critical role because the consumers can use the answer and supply feedback to the  planning team. The team are going to be ready to observe how the consumers use the  prototype solution and build a sensible understanding of the suggested solutions.One  of the sensible features of the planning thinking process is that the ability to urge  consumer feedback about the merchandise or the service to enhance the merchandise  within the future. Here, the storytelling are often wont to explore how the ultimate  product is employed in real world and the way consumers interact with it in their  lifestyle . the knowledge collected from the feedback sessions are usually wont to  improve the longer term versions of the merchandise .It may be hard to create a  generalised data supported it due to the various nature of every consumer’s story, but i  think this is often one among the strengths of the tool. It helps us to know the  empathic experience that the users face when employing a product or a service. This  unique strength point are often valuable for the planning thinking process especially  when it targets specific problems like medical interventions or personalised use cases.    In sum, the storytelling may be a powerful communication tool that permits us as a  person's being to know more about our emotional experiences. This makes it an  efficient method to use during the planning process. It are often used during the  planning thinking process phases with a special goal in each stage. Storytelling can help  us to gather personalised emotional data about our consumer’s experience which may  be hard to collect using other research methods like the survey and consumer journey  mapping


30 OCTUBRE STORYTELLING 2020 Storytelling Storytelling is within the heart of our DNA as a person 's being , it helps us connect events may be a holistic experience through time . This unique nature of stories makes it one among the essential tools during the planning process of both products and services . Previously , we explored the character of the planning thinking process and the way it aims to know problems from the user perspective to deal with them with the human - centered design . What does happen when asking consumers about employing a product ? they typically start to inform about their experience within the sort of a story . They describe the events they went through and therefore the lessons that they faced at each stage . As a designer , I wo nt to find this method a stimulating one to find out about the buyer experience then reflect it into an outcome solution of the planning process . there 's nothing better than hearing about the merchandise from the mouth of the consumers or see then use in real world During the planning process , storytelling is employed to know the underlying problems that buyers face when employing a product or a service , then use this data in reflective practice to formulate the answer which is tested by the consumers . Hence , storytelling contributes to the various stages within the design process for various purposes in each step . When Storytelling is employed within the Design Process The design thinking process ensures the user evolvement in every stage to create a user - centred solution . Therefore , the storytelling is employed throughout the planning process , yet there 's a special usage goal in each phase . Generally , the storytelling are often used as three pair phases ; problem framing , solution framing , and solution implementation Insight & Approach The advantage of using the storytelling tool is that it helps to make empathy with the matter because the consumers tell their stories from their own perspective describing their pain points within the process . It helps to create a persona empathy map about the consumers ’ feelings and knowledge .The storytelling are often utilized in this a part of the planning process to create a two communication with the buyer to validate the efficiency of the answer . within the prototyping stage , storytelling plays a good more critical role because the consumers can use the answer and supply feedback to the planning team . The team are going to be ready to observe how the consumers use the prototype solution and build a sensible understanding of the suggested solutions . One of the sensible features of the planning thinking process is that the ability to urge consumer feedback about the merchandise or the service to enhance the merchandise within the future . Here , the storytelling are often wo nt to explore how the ultimate product is employed in real world and the way consumers interact with it in their lifestyle . the knowledge collected from the feedback sessions are usually wo nt to improve the longer term versions of the merchandise .It may be hard to create a generalised data supported it due to the various nature of every consumer ’s story , but i think this is often one among the strengths of the tool . It helps us to know the empathic experience that the users face when employing a product or a service . This unique strength point are often valuable for the planning thinking process especially when it targets specific problems like medical interventions or personalised use cases . In sum , the storytelling may be a powerful communication tool that permits us as a person 's being to know more about our emotional experiences . This makes it an efficient method to use during the planning process . It are often used during the planning thinking process phases with a special goal in each stage . Storytelling can help us to gather personalised emotional data about our consumer ’s experience which may be hard to collect using other research methods like the survey and consumer journey mapping