Design Thinking for Innovation

Selected tool: Visualization

Challenge & Selection: Describe your challenge, including all relevant information. In your  own words, briefly describe the tool you selected (e.g., what it is and why you selected it for  your challenge -- including any appropriate video lecture references).

I was working on improving our company e-commerce website so we start the project by doing  a proper design thinking - journey mapping, understanding our customer expectation and pain  points, collecting user stores and so on in order to identify the areas that need to be improve.  When we were on that stage of “what if” that we required to start the idealization of the  solution/improvement we were having challenges to explain/communicate the idea, the  concept we designed to improve our website.

We need to communicate the idealization idea to many stakeholders – so a challenge was to  select the proper language to communicate. How technical, how deep, high level, which point  of the store to tell. The idea is to communicate the idea in a simply way so everyone  understands but without losing contend.

An elevator speech was to narrow – a business summary or one-page business case was to  technical and for many people it was hard to picture how this idea would look like in reality.  So, I decide to use a visualization tool to communicate the concept to make it simpler, but to  keep the complex interaction of the process – be able to have a high-level understanding with  some dive deep highlight points.

Application & Insight: Describe how you applied the tool you selected to your challenge  (e.g., what you did and how the tool was applied effectively or ineffectively). Describe the  insight you gained from applying the tool you selected to your challenge (e.g., how an insight  affected your thinking about the challenge and about design thinking more broadly).

So first, we map the customer journey to understand which are al the relevant touch points,  how those are related. Additionally, we add the layers of responsible teams. To highly we  areas of improvement summarize the user stories with pain pains across the journey.

Example

This mapping enables us to communicate a concept to multiple stakeholders, at different levels  of complexity. Is important to mention that this is not just a flow process mapping – but  visualizing a customer journey mapping with pain points and loops. Additionally, in order to make  the concept solution more tangible we also use a visualization tool to explain how the solution  would look like at our website. This solution visualization was also added to the journey mapping  solution.

It was key to have multiple layers of information in one place but to show it on a simple and  structure way.

Approach: Describe what you might do differently next time -- applying the same tool you  selected or a different one -- and the reason(s) why.

What I would do differently will be:

1.- Use a visualization tool from earlier stages to compile information and later use it for  communication purposes

2.- Link better the prototyping and the visualization. Meaning that the prototyping concept is an  output of the visualization idealization

3.- Involved stakeholders also in the visualization creation in order to achieve higher involvement,  contribution from other points of view and create a sense of ownership.


Design Thinking for Innovation Selected tool : Visualization Challenge & Selection : Describe your challenge , including all relevant information . In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . I was working on improving our company e - commerce website so we start the project by doing a proper design thinking - journey mapping , understanding our customer expectation and pain points , collecting user stores and so on in order to identify the areas that need to be improve . When we were on that stage of “ what if ” that we required to start the idealization of the solution / improvement we were having challenges to explain / communicate the idea , the concept we designed to improve our website . We need to communicate the idealization idea to many stakeholders – so a challenge was to select the proper language to communicate . How technical , how deep , high level , which point of the store to tell . The idea is to communicate the idea in a simply way so everyone understands but without losing contend . An elevator speech was to narrow – a business summary or one - page business case was to technical and for many people it was hard to picture how this idea would look like in reality . So , I decide to use a visualization tool to communicate the concept to make it simpler , but to keep the complex interaction of the process – be able to have a high - level understanding with some dive deep highlight points . Application & Insight : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . So first , we map the customer journey to understand which are al the relevant touch points , how those are related . Additionally , we add the layers of responsible teams . To highly we areas of improvement summarize the user stories with pain pains across the journey . Example This mapping enables us to communicate a concept to multiple stakeholders , at different levels of complexity . Is important to mention that this is not just a flow process mapping – but visualizing a customer journey mapping with pain points and loops . Additionally , in order to make the concept solution more tangible we also use a visualization tool to explain how the solution would look like at our website . This solution visualization was also added to the journey mapping solution . It was key to have multiple layers of information in one place but to show it on a simple and structure way . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . What I would do differently will be : 1.- Use a visualization tool from earlier stages to compile information and later use it for communication purposes 2.- Link better the prototyping and the visualization . Meaning that the prototyping concept is an output of the visualization idealization 3.- Involved stakeholders also in the visualization creation in order to achieve higher involvement , contribution from other points of view and create a sense of ownership .