Challenge   In the past, I worked as a UX Designer for little web company involved to a request came from a little  coffee company which wanted to serve new products to the potential customers. They referred that they  have a business model ready and wanted to develop a website and a mobile app. The client wanted to  deliver a new and different customer user experience. The team engaged us to work specifically on user  experience engagement and customer education of the products. The company wanted to build a design  aesthetically good with functionally standing out in the market. We conducted series of workshops  spread over several hours with client’s teams to develop these ideas into items.  We conducted  brainstorming sessions and developed a business model canvas to gain a better understanding of the  relationships between the various operational stakeholders. In the process, we set the vision for user  experience of the product and with stakeholders and went ahead to understand the product they wanted  to offer, types of customer segments to engage with the levels of service to be provided. While building  a website/mobile app for the customer, we wanted to understand how the customer will interact with the  interface.    Selection   Since the company asked to us to specifically work on the creation of a different user experience, we  decided to visualize the entire customer journey which will help us uncover how the customer will  experience both website and app. We used the business model earlier developed in order to map the  customer journey, partners and channels. We also prepared artefacts with the inclusion of use cases,  scenarios and people. This type of work based on visualization helped to strength customer segments,  which suddenly increased the market size for the company.     Application   After discussed and visualizing the project with customer, we created the design plan and the technical  drawing for the customers. We had the opportunity to map the stages which helped us to clearly identify  the various elements which needs to be designed and how these elements will be designed. All of these  stages had a front view for the clients and these were then traced back to key business processes which  will be required to be formalized in order to deliver the outcome. We collectively agreed upon the design  directions and prepared wireframes and their navigation frameworks, visual details that demonstrated  use cases and scenarios. We explored two to three alternatives before agreeing on the final delivery.   This activity helped us develop a roadmap useful for future actions also valid for other teams.    Insights   Visualizing the current process helped me understand some little gaps in the UX process. By  representing the catalogue as a simple way it reveals a useful way for identify a clear approach in order  to develops and identify the steps and scope of work, design challenges and technical constrains. I was  able to create a lot of interest among the clients by keeping them engaged and interested.    Approach   The Road Map developed earlier in conjugation with a Gantt diagram, helped us to logically quantify the  project and each phase. In order to align people involved in the development design presented to the  customer we delivered artefacts that included prototypes, UI screen and guidelines, etc.


Challenge In the past , I worked as a UX Designer for little web company involved to a request came from a little coffee company which wanted to serve new products to the potential customers . They referred that they have a business model ready and wanted to develop a website and a mobile app . The client wanted to deliver a new and different customer user experience . The team engaged us to work specifically on user experience engagement and customer education of the products . The company wanted to build a design aesthetically good with functionally standing out in the market . We conducted series of workshops spread over several hours with client ’s teams to develop these ideas into items . We conducted brainstorming sessions and developed a business model canvas to gain a better understanding of the relationships between the various operational stakeholders . In the process , we set the vision for user experience of the product and with stakeholders and went ahead to understand the product they wanted to offer , types of customer segments to engage with the levels of service to be provided . While building a website / mobile app for the customer , we wanted to understand how the customer will interact with the interface . Selection Since the company asked to us to specifically work on the creation of a different user experience , we decided to visualize the entire customer journey which will help us uncover how the customer will experience both website and app . We used the business model earlier developed in order to map the customer journey , partners and channels . We also prepared artefacts with the inclusion of use cases , scenarios and people . This type of work based on visualization helped to strength customer segments , which suddenly increased the market size for the company . Application After discussed and visualizing the project with customer , we created the design plan and the technical drawing for the customers . We had the opportunity to map the stages which helped us to clearly identify the various elements which needs to be designed and how these elements will be designed . All of these stages had a front view for the clients and these were then traced back to key business processes which will be required to be formalized in order to deliver the outcome . We collectively agreed upon the design directions and prepared wireframes and their navigation frameworks , visual details that demonstrated use cases and scenarios . We explored two to three alternatives before agreeing on the final delivery . This activity helped us develop a roadmap useful for future actions also valid for other teams . Insights Visualizing the current process helped me understand some little gaps in the UX process . By representing the catalogue as a simple way it reveals a useful way for identify a clear approach in order to develops and identify the steps and scope of work , design challenges and technical constrains . I was able to create a lot of interest among the clients by keeping them engaged and interested . Approach The Road Map developed earlier in conjugation with a Gantt diagram , helped us to logically quantify the project and each phase . In order to align people involved in the development design presented to the customer we delivered artefacts that included prototypes , UI screen and guidelines , etc .