STORYTELLING

CHALLENGE AND SELECTION

Storytelling is a useful tool that I try to use everytime I want to transmit an idea  because it helps the audience to capture a message that has logic. For me, storytelling  is a connection that we give to people about a piece of information that we're trying  to share.

As a student of business administration, being able to work with my team through a  story that creates emotional connection, has been really challenging but also  essential because we can raise the level of commitment and with that, we could  create a better performance at any work or project.

APPLICATION

When I first used the storytelling tool, was for a project assignment that my team and  I had at the university. This assignment was about creating a brand that people  would easily recognize. We learned in our marketing classes that when it comes to  stories, brands that tell more, sell more. Therefore, my team and I discussed the  importance of storytelling, we realized that we must apply it since it is important to  create a message for the brand that make consumers feel something.

It seems to me an excellent strategy to connect with people, because it is not just  selling a product, but a story. Working with my team on how we will create an impact,  in such a way that our consumers have the need to share it with more people and that  they can satisfy their needs and wishes, was exhausting but worthy.

INSIGHT

The learning that we had as team is that storytelling has always been a part of  business and it gives an enormous advantage over other companies. In my point of  view, mastering the storytelling tool will enrich me professionally because in business  administration career you need to understand the needs of consumers and create a  work team that develops a deeper empathy.

Furthermore, the importance of client focused approach is essential when it comes to  understand and convince consumers of your brand messaging, this can impact  everyone for the better because many consumer purchases are not about logic or  reason, but emotion.

APPROACH

With the university brand project assignment that I had and the course of design  thinking for innovation, my team and I discovered a different perspective on how we  can see and understand one another through the power of stories and with that being  able to create value. Clearly, storytelling is a powerful learning technique, however, it  is also important to consider other tools like the power of visualization and learning

launch because in this way we will be able to completely understand our consumer in  a unique way and it helps us to present new and innovative ideas for future projects,  as well as in a professional environment.


STORYTELLING CHALLENGE AND SELECTION Storytelling is a useful tool that I try to use everytime I want to transmit an idea because it helps the audience to capture a message that has logic . For me , storytelling is a connection that we give to people about a piece of information that we 're trying to share . As a student of business administration , being able to work with my team through a story that creates emotional connection , has been really challenging but also essential because we can raise the level of commitment and with that , we could create a better performance at any work or project . APPLICATION When I first used the storytelling tool , was for a project assignment that my team and I had at the university . This assignment was about creating a brand that people would easily recognize . We learned in our marketing classes that when it comes to stories , brands that tell more , sell more . Therefore , my team and I discussed the importance of storytelling , we realized that we must apply it since it is important to create a message for the brand that make consumers feel something . It seems to me an excellent strategy to connect with people , because it is not just selling a product , but a story . Working with my team on how we will create an impact , in such a way that our consumers have the need to share it with more people and that they can satisfy their needs and wishes , was exhausting but worthy . INSIGHT The learning that we had as team is that storytelling has always been a part of business and it gives an enormous advantage over other companies . In my point of view , mastering the storytelling tool will enrich me professionally because in business administration career you need to understand the needs of consumers and create a work team that develops a deeper empathy . Furthermore , the importance of client focused approach is essential when it comes to understand and convince consumers of your brand messaging , this can impact everyone for the better because many consumer purchases are not about logic or reason , but emotion . APPROACH With the university brand project assignment that I had and the course of design thinking for innovation , my team and I discovered a different perspective on how we can see and understand one another through the power of stories and with that being able to create value . Clearly , storytelling is a powerful learning technique , however , it is also important to consider other tools like the power of visualization and learning launch because in this way we will be able to completely understand our consumer in a unique way and it helps us to present new and innovative ideas for future projects , as well as in a professional environment .