1. Challenge: Describe your challenge, including all relevant information.

MAIN TOPIC.

From being a cost to the company, to becoming a solid and profitable business unit.

• VISUALIZATION

At present I am working for a transnational company, in the management and control area, since I  entered the company I realized the great business opportunity that my work area represents, it  reduces the risk of losing money in The negotiations carried out by the company, we monitor and  safeguard the contracts that the company operates, unfortunately our work is very exhausting due  to the lack of innovation and systems that can help and facilitate the control and management of  international logistics contracts, today in the world Disruption is a very popular word, and it plays an  important role in the implementation of technology at any business scale, the great challenge that it  represents, the change in cost, to a solid and profitable business unit, part of change culture and  thinking from conservative to innovative.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and

why you selected it for your challenge -- including any appropriate video lecture  references).

We are a business unit with a conservative culture that seeks to innovate in the management and  control of international logistics contrasts, the visualization of the transition from representing a cost  for the company to being a solid and profitable business unit, is what will shape our path, to success,  this will create the main bases of the actions to be taken to carry out a change of culture.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what

you did and how the tool was applied effectively or ineffectively).

I held a conference with my work team, to look for the strongest points of our work and how to  market it, which resulted in a great initiative by the group to make a change as soon as possible, we  detected 4 important areas of services that we can lend.

• ECONOMY OF SCALE.

• CONTRACT AUDIT.

• OPERATIONAL ANALYSIS.

• IMPLEMENTATION OF THE PROCESS.

With these 4 points, my team found a strong opportunity in the development of computer tools,  which allows us to eliminate all manual processes, and create free time for the attention of  companies with the same problem, to minimize their losses.

4. Insight: Describe the insight you gained from applying the tool you selected to your

challenge (e.g., how an insight affected your thinking about the challenge and about  design thinking more broadly).

Applying the visualization tool, many skeptical people emerged about the services that we could  market in our area of work, which led us to better direct our business vision and find the key services  to start our business unit.

5. Approach: Describe what you might do differently next time -- applying the same tool you  selected or a different one -- and the reason(s) why.

The other tool that we could use to carry out the vision is an idea map that will help us to visualize  the current process and where we want to go in a period of time, this individually in the team, so  that the opinions of a team member affect the analysis of the group in general, collect these ideas  and consolidate them in a mental map, after that, hold a dynamic meeting of why each of the  processes to automate and the services to be marketed may not work.

This analysis has given us a vision of how we can transform our conservative work area into a  business unit that innovates and creates solid and attractive businesses for our company.


1 . Challenge : Describe your challenge , including all relevant information . MAIN TOPIC . From being a cost to the company , to becoming a solid and profitable business unit . • VISUALIZATION At present I am working for a transnational company , in the management and control area , since I entered the company I realized the great business opportunity that my work area represents , it reduces the risk of losing money in The negotiations carried out by the company , we monitor and safeguard the contracts that the company operates , unfortunately our work is very exhausting due to the lack of innovation and systems that can help and facilitate the control and management of international logistics contracts , today in the world Disruption is a very popular word , and it plays an important role in the implementation of technology at any business scale , the great challenge that it represents , the change in cost , to a solid and profitable business unit , part of change culture and thinking from conservative to innovative . 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . We are a business unit with a conservative culture that seeks to innovate in the management and control of international logistics contrasts , the visualization of the transition from representing a cost for the company to being a solid and profitable business unit , is what will shape our path , to success , this will create the main bases of the actions to be taken to carry out a change of culture . 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . I held a conference with my work team , to look for the strongest points of our work and how to market it , which resulted in a great initiative by the group to make a change as soon as possible , we detected 4 important areas of services that we can lend . • ECONOMY OF SCALE . • CONTRACT AUDIT . • OPERATIONAL ANALYSIS . • IMPLEMENTATION OF THE PROCESS . With these 4 points , my team found a strong opportunity in the development of computer tools , which allows us to eliminate all manual processes , and create free time for the attention of companies with the same problem , to minimize their losses . 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Applying the visualization tool , many skeptical people emerged about the services that we could market in our area of work , which led us to better direct our business vision and find the key services to start our business unit . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . The other tool that we could use to carry out the vision is an idea map that will help us to visualize the current process and where we want to go in a period of time , this individually in the team , so that the opinions of a team member affect the analysis of the group in general , collect these ideas and consolidate them in a mental map , after that , hold a dynamic meeting of why each of the processes to automate and the services to be marketed may not work . This analysis has given us a vision of how we can transform our conservative work area into a business unit that innovates and creates solid and attractive businesses for our company .