Challenge

What will be the future of earth look like? The ecosystem has been negatively dominated by  synthetic plastics and the resulting plastic pollution. Plastic does provide some beneﬁts to society  and it allowed us to advance modern technology, safety, and health. But these developments come  at a cost; Plastic pollution. The challenge is to reduce this pollution by limiting the use of plastic. I  aim to decrease the use of plastic bags by producing cloth bags. This will make our environment  sustainable hence we can give a better place to our future generations to live in. This is a huge  challenge for people to shift from plastic bags to fabric bags. Plastic bags are in use for a very long  time. It will be difﬁcult for society to spend a little more on cloth bags and make this their habit of  not using synthetic bags.

Selection and Application

Out of the modules taught, I would prefer to select and apply the Storytelling tool to aware people  of this issue. My target audience will be the youth who are already aware of the situation of our  planet. I simply have to convince them to use better products to save our environment. I will craft  stories to aware people of different age groups. Therefore distinct stories will be required so that we  can reach out to every individual. This challenge can only be fathomed when these stories will  reach emotionally to everyone out there. The storytelling tool will help me to accomplish this  challenge. There are so many ways to enlighten people about the issue and encourage them to take  steps towards a better future. Social Media can play the ﬁnest role to reach out to consumers.  Compelling stories can help the users understand better the uses of the products. They will also be  able to relate and might take action towards it. Good stories always help to captivate the audience.  Apart from stories, I would apply the process of sampling. Providing the products to consumer’s  hands will help them better understand my idea. This will automatically convey the story about my  concept.

Insight

Design thinking has full innovation potential. It unleashes people’s full creative energies, wins their  commitment, and improves the processes. Learning about the different tools in this course helped  me understand how design thinking is used at every level and in all organizations. I practiced  storytelling to overcome my challenge. And it was no doubt the ﬁnest choice to reach out to my  audience emotionally. I aim to provide superior solutions to the consumers in return for their  sacriﬁce of using the most feasible product (plastic bags). I have observed that design thinking  creates a natural ﬂow from research to rollout. Storytelling is an apt way to build empathy in  people. Design thinking is the best tool for sense-making, meaning-making, simplifying processes,  and improving customer experiences. It also minimizes cost, reduces risk, and improves the speed  of the required action.

Approach

Storytelling was the apt tool but if a pinch of other tools was also used then the outcome might have  come more effectively. Mind mapping is also as important as storytelling. If I would have displayed

facts and ﬁgures and presented the data then it might have convinced my audience differently. It  would help them to understand the situation in a better way. Mind mapping is used to break down  complex problems and helps to come up with simples and easy ideas.


Challenge What will be the future of earth look like ? The ecosystem has been negatively dominated by synthetic plastics and the resulting plastic pollution . Plastic does provide some beneﬁts to society and it allowed us to advance modern technology , safety , and health . But these developments come at a cost ; Plastic pollution . The challenge is to reduce this pollution by limiting the use of plastic . I aim to decrease the use of plastic bags by producing cloth bags . This will make our environment sustainable hence we can give a better place to our future generations to live in . This is a huge challenge for people to shift from plastic bags to fabric bags . Plastic bags are in use for a very long time . It will be difﬁcult for society to spend a little more on cloth bags and make this their habit of not using synthetic bags . Selection and Application Out of the modules taught , I would prefer to select and apply the Storytelling tool to aware people of this issue . My target audience will be the youth who are already aware of the situation of our planet . I simply have to convince them to use better products to save our environment . I will craft stories to aware people of different age groups . Therefore distinct stories will be required so that we can reach out to every individual . This challenge can only be fathomed when these stories will reach emotionally to everyone out there . The storytelling tool will help me to accomplish this challenge . There are so many ways to enlighten people about the issue and encourage them to take steps towards a better future . Social Media can play the ﬁnest role to reach out to consumers . Compelling stories can help the users understand better the uses of the products . They will also be able to relate and might take action towards it . Good stories always help to captivate the audience . Apart from stories , I would apply the process of sampling . Providing the products to consumer ’s hands will help them better understand my idea . This will automatically convey the story about my concept . Insight Design thinking has full innovation potential . It unleashes people ’s full creative energies , wins their commitment , and improves the processes . Learning about the different tools in this course helped me understand how design thinking is used at every level and in all organizations . I practiced storytelling to overcome my challenge . And it was no doubt the ﬁnest choice to reach out to my audience emotionally . I aim to provide superior solutions to the consumers in return for their sacriﬁce of using the most feasible product ( plastic bags ) . I have observed that design thinking creates a natural ﬂow from research to rollout . Storytelling is an apt way to build empathy in people . Design thinking is the best tool for sense - making , meaning - making , simplifying processes , and improving customer experiences . It also minimizes cost , reduces risk , and improves the speed of the required action . Approach Storytelling was the apt tool but if a pinch of other tools was also used then the outcome might have come more effectively . Mind mapping is also as important as storytelling . If I would have displayed facts and ﬁgures and presented the data then it might have convinced my audience differently . It would help them to understand the situation in a better way . Mind mapping is used to break down complex problems and helps to come up with simples and easy ideas .