Mauro Stephenson

Mind Mapping

Challenge:​ As a child I have been fascinated with ‘Chikki’. ‘Chikki’ is a traditional indian  sweet/snack. Chikki is also known as groundnut brittle, ​gud, Brafi, kadle mittai ​ among some  other local names. While there are over 11 brands in Bangalore city alone, all of these  brands mix sugar and glucose into their product which is unhealthy. Traditional chikki only  uses groundnuts and jaggery. Now-a-days in the competition driven environment, to make  larger profits, all brands have diluted the traditional sweet to just another ‘FMGC’ product. I  wish to launch a healthier alternative, the traditional chikki back to the market.    Selection: ​I have chosen the Mind Mapping tool from design thinking to solve for this  challenge. Mind Mapping as a tool is used for looking into patterns, gaining insights and  coming up with creative strategies to solve for a design challenge. (Video lecture reference:   Week 3, Video 4)     Application: ​I have currently started on this entrepreneurial step, so I do have some ground  data to filter. Hence, I see a lot of potential with the mind mapping technique. With the vast  amount of data like what does the customer want in a chikki, to data which shows what  retailers want in a brand to what challenges exist in running a manufacturing outfit, and what  is sales looking like for existing brands, the data is immense. The best possible method to  tackle this is using the mind mapping tool as it allows for the data to be segmented and  bracketed which allows for better pattern recognition and insight.     Insight: ​One real example is that from the current market sales, it was observed that sales  of chikki products which were visible in the packing (transparent) packing sold more than the  ones which had opaque packing. While it could be estimated that this could be due to  several reasons like brand loyalty and others. When this data was correlated to customer  feedback, they have expressed that they prefer packings where they can see what they are  buying. This allows me to infer that transparent packing is a superior method.     Alternate Approach:​ I would use the Visualization tool as this too helps to understand  shared challenges and insights among diverse stakeholders.

[Illustration credit: ​https://venngage.com/blog/mind-map-templates/​]


Mauro Stephenson Mind Mapping Challenge:​ As a child I have been fascinated with ‘ Chikki ’ . ‘ Chikki ’ is a traditional indian sweet / snack . Chikki is also known as groundnut brittle , ​gud , Brafi , kadle mittai ​ among some other local names . While there are over 11 brands in Bangalore city alone , all of these brands mix sugar and glucose into their product which is unhealthy . Traditional chikki only uses groundnuts and jaggery . Now - a - days in the competition driven environment , to make larger profits , all brands have diluted the traditional sweet to just another ‘ FMGC ’ product . I wish to launch a healthier alternative , the traditional chikki back to the market . Selection : ​I have chosen the Mind Mapping tool from design thinking to solve for this challenge . Mind Mapping as a tool is used for looking into patterns , gaining insights and coming up with creative strategies to solve for a design challenge . ( Video lecture reference : Week 3 , Video 4 ) Application : ​I have currently started on this entrepreneurial step , so I do have some ground data to filter . Hence , I see a lot of potential with the mind mapping technique . With the vast amount of data like what does the customer want in a chikki , to data which shows what retailers want in a brand to what challenges exist in running a manufacturing outfit , and what is sales looking like for existing brands , the data is immense . The best possible method to tackle this is using the mind mapping tool as it allows for the data to be segmented and bracketed which allows for better pattern recognition and insight . Insight : ​One real example is that from the current market sales , it was observed that sales of chikki products which were visible in the packing ( transparent ) packing sold more than the ones which had opaque packing . While it could be estimated that this could be due to several reasons like brand loyalty and others . When this data was correlated to customer feedback , they have expressed that they prefer packings where they can see what they are buying . This allows me to infer that transparent packing is a superior method . Alternate Approach:​ I would use the Visualization tool as this too helps to understand shared challenges and insights among diverse stakeholders . [ Illustration credit : ​https://venngage.com / blog / mind - map - templates/​ ]