INCREASING SALES OF ORANGE IN THE URBAN CITIES OF NIGERIA

The challenge here is that it was discovered that oranges don’t sell in urban centers as much as the rural  environment.

Learning Lunch tool was used to understand why oranges don’t sell in urban cities like rural  environment. An experiment was carried out to see why customers in urban centers don’t buy oranges  as customers in rural environments.

Some great information are derived from the experiments carried out. From the experiment it was  discovered that people in Urban centers don’t have time to start peeling fruits as they are more  occupied with work and other life issues. This in turn assist in thinking of an innovation that will address  this need of the urban customers.

The innovation is to extract the orange juice and start bottling it. With that it becomes handy for urban  customer who only need to open the lid and take orange juice.

This innovation leads to over 200% increase in sales.


INCREASING SALES OF ORANGE IN THE URBAN CITIES OF NIGERIA The challenge here is that it was discovered that oranges do n’t sell in urban centers as much as the rural environment . Learning Lunch tool was used to understand why oranges do n’t sell in urban cities like rural environment . An experiment was carried out to see why customers in urban centers do n’t buy oranges as customers in rural environments . Some great information are derived from the experiments carried out . From the experiment it was discovered that people in Urban centers do n’t have time to start peeling fruits as they are more occupied with work and other life issues . This in turn assist in thinking of an innovation that will address this need of the urban customers . The innovation is to extract the orange juice and start bottling it . With that it becomes handy for urban customer who only need to open the lid and take orange juice . This innovation leads to over 200 % increase in sales .