Reflection: STORYTELLING

THE POWER OF ATTITUDE

Fabian Silvera

August, 2016

Challenge: Describe your challenge, including all relevant information.    Challenge  The challenge was about a project of cultural change in a professional soccer team in which I was a the Executive  Director. We were almost starting a new season and we had the challenge of participating in an international  championship that wasvery important for the Club. We had made big efforts to improve the facilities and conditions  for the training and competition, becoming one of the best soccer clubs in the country, even though, the players had  serious attitude problems, were unmotivated and unfocused.  We needed a deep change in the organizational culture, and mainly in the mindset of the players.  I used the storytelling tool to show a contrasting reality to cause a greater appreciation of our situation and achieve  a greater motivation of the group.     Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you selected it for your  challenge -- including any appropriate video lecture references).    Selection  Stories are a great tool to engage people with your Project, because allows you to connect the people with the  essence of the problem and how to solve it. Stories allow you to access emotion, emphasize experiences and make  the concepts more tangible.    Application: Describe how you applied the tool you selected to your challenge (e.g., what you did and how the tool  was applied effectively or ineffectively).    Application  I used a video add based on a true story.  In 1986 a group of children who lived in a little island called Koh Panyee in  the south of Thailand, loved to watch and play soccer, but had nowhere to play or practice because Koh Panyee was  a floating village in the middle of the sea that has not an inch of soil.  One day, they had an idea, and in spite of their  limitations, they decided to form a soccer team. They created their own space, building a floating raft as a soccer  field to train and play. With this new pitch, created by themselves they reached their dream of forming the Panyee  Football (Soccer) Club.

https://www.youtube.com/watch?v=n90uKuFh9Go

Insight: Describe the insight you gained from applying the tool you selected to your challenge (e.g., how an insight  affected your thinking about the challenge and about design thinking more broadly).    Insight  In spite of the constraints and the opinions of others, they didn't let their limitations stop them, they challenged the  status quo, innovated and created a real solution for them. With their story, they have become a great inspiration  for new generations on the island and lot of soccer players around the world.    After watching the video, we shared about our reality and compared it with the story we saw. This story inspired our  players to value all the things that they already had. We reflected about how thinking differently, with will power  and a positive attitude can make positive changes and achieve great goals.  We reflected that people´s attitudes  drives their behaviors, and we realized that if we wanted to succeed we need to have a positive attitude and the  right mindset. With this story we reached an attitude change of the players and also in the organizational culture and  motivation of the group.     Approach: Describe what you might do differently next time -- applying the same tool you selected or a different one  -- and the reason(s) why.    Approach  In spite of having a good result telling this story to the team, I think if I had started the process with a deep  understanding of the needs and problems of the players, I could have prepared an integral solution that makes a big  impact in their conduct. After taking this course, I know how important it is to start the process to solve a human  based problem with a deep understanding of the people, empathizing and developing a deep insight into the  problem or opportunity to find a good solution to solve it.        Reflection: STORYTELLING  THE POWER OF ATTITUDE  Design Thinking for Innovation  University of Virginia    Fabian Silvera  August, 2016


Reflection : STORYTELLING THE POWER OF ATTITUDE Fabian Silvera August , 2016 Challenge : Describe your challenge , including all relevant information . Challenge The challenge was about a project of cultural change in a professional soccer team in which I was a the Executive Director . We were almost starting a new season and we had the challenge of participating in an international championship that wasvery important for the Club . We had made big efforts to improve the facilities and conditions for the training and competition , becoming one of the best soccer clubs in the country , even though , the players had serious attitude problems , were unmotivated and unfocused . We needed a deep change in the organizational culture , and mainly in the mindset of the players . I used the storytelling tool to show a contrasting reality to cause a greater appreciation of our situation and achieve a greater motivation of the group . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . Selection Stories are a great tool to engage people with your Project , because allows you to connect the people with the essence of the problem and how to solve it . Stories allow you to access emotion , emphasize experiences and make the concepts more tangible . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . Application I used a video add based on a true story . In 1986 a group of children who lived in a little island called Koh Panyee in the south of Thailand , loved to watch and play soccer , but had nowhere to play or practice because Koh Panyee was a floating village in the middle of the sea that has not an inch of soil . One day , they had an idea , and in spite of their limitations , they decided to form a soccer team . They created their own space , building a floating raft as a soccer field to train and play . With this new pitch , created by themselves they reached their dream of forming the Panyee Football ( Soccer ) Club . https://www.youtube.com/watch?v=n90uKuFh9Go Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Insight In spite of the constraints and the opinions of others , they did n't let their limitations stop them , they challenged the status quo , innovated and created a real solution for them . With their story , they have become a great inspiration for new generations on the island and lot of soccer players around the world . After watching the video , we shared about our reality and compared it with the story we saw . This story inspired our players to value all the things that they already had . We reflected about how thinking differently , with will power and a positive attitude can make positive changes and achieve great goals . We reflected that people´s attitudes drives their behaviors , and we realized that if we wanted to succeed we need to have a positive attitude and the right mindset . With this story we reached an attitude change of the players and also in the organizational culture and motivation of the group . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . Approach In spite of having a good result telling this story to the team , I think if I had started the process with a deep understanding of the needs and problems of the players , I could have prepared an integral solution that makes a big impact in their conduct . After taking this course , I know how important it is to start the process to solve a human based problem with a deep understanding of the people , empathizing and developing a deep insight into the problem or opportunity to find a good solution to solve it . Reflection : STORYTELLING THE POWER OF ATTITUDE Design Thinking for Innovation University of Virginia Fabian Silvera August , 2016