Visualization to Understand Priorities

In a Design Thinking Session at my job, our customers found lots of problems to work in the  session and we needed to focus in a specific one to solve. We had around 20 people in the room  and at the beginning of the design thinking session they thought and discussed about this and  took some of the main subjects to work. But from a lot of problems, we had to choose only one,  the most important.

We selected the Visualization tool, because it has an important role in Design Thinking process.  Everyone has different experiences, education and points of view and each one interprets things  differently. The Visualization allows you to conduct the session to understand exactly what you  want to say, even if you talk about some complex or unknown subject for the group. As Angela  Mayer said on the video, when we are talking about and verbalizing things we see these things  internally, but we may all understand the words in a slightly different way. In the other words,  Mena Lara told us that it is not about drawing, the skill or skill that many of us do not have.  It's about using imagery to make an abstract idea more public and more concrete, so that it will  be more visible, clear, and understandable to others.

We put the main problems in a flip-chart and each participant received 5 green stickers (With  respect to importance) and 5 red stickers (with respect to viability). All the participants put their  stickers in the subject they judged important or viable. They could choose to put only one sticker  in a subject, put all their stickers in only one subject, in the way they want to spend their stickers  (1st image – DT01). Then, the Design Thinking conductor made a graphic where the line X was  about importance and the line Y, viability (2nd image – DT02). The result showed everyone the  main subject and everybody agreed to make the Design Thinking Session in this subject.

This visualization tool allowed us, in a simple way, to have a better view about the main problem  our customer was facing and we could choose that as a priority. If we did not apply this technique,  we would probably spend a lot of time discussing what the main subject was and maybe not all  participants would agree with that.

I think it’s a very useful tool and it suits perfectly with our needs. After reaching the results of the  Design Thinking, we could work with Learning Launch, with experiments that are fast and cheap,  to figure out what are the customer's needs, if our solution is in line with our customer’s needs  or not and if it’s applicable or if we must work with another idea.

Image 1 – DT01

Image 2 – DT02


Visualization to Understand Priorities In a Design Thinking Session at my job , our customers found lots of problems to work in the session and we needed to focus in a specific one to solve . We had around 20 people in the room and at the beginning of the design thinking session they thought and discussed about this and took some of the main subjects to work . But from a lot of problems , we had to choose only one , the most important . We selected the Visualization tool , because it has an important role in Design Thinking process . Everyone has different experiences , education and points of view and each one interprets things differently . The Visualization allows you to conduct the session to understand exactly what you want to say , even if you talk about some complex or unknown subject for the group . As Angela Mayer said on the video , when we are talking about and verbalizing things we see these things internally , but we may all understand the words in a slightly different way . In the other words , Mena Lara told us that it is not about drawing , the skill or skill that many of us do not have . It 's about using imagery to make an abstract idea more public and more concrete , so that it will be more visible , clear , and understandable to others . We put the main problems in a flip - chart and each participant received 5 green stickers ( With respect to importance ) and 5 red stickers ( with respect to viability ) . All the participants put their stickers in the subject they judged important or viable . They could choose to put only one sticker in a subject , put all their stickers in only one subject , in the way they want to spend their stickers ( 1st image – DT01 ) . Then , the Design Thinking conductor made a graphic where the line X was about importance and the line Y , viability ( 2nd image – DT02 ) . The result showed everyone the main subject and everybody agreed to make the Design Thinking Session in this subject . This visualization tool allowed us , in a simple way , to have a better view about the main problem our customer was facing and we could choose that as a priority . If we did not apply this technique , we would probably spend a lot of time discussing what the main subject was and maybe not all participants would agree with that . I think it ’s a very useful tool and it suits perfectly with our needs . After reaching the results of the Design Thinking , we could work with Learning Launch , with experiments that are fast and cheap , to figure out what are the customer 's needs , if our solution is in line with our customer ’s needs or not and if it ’s applicable or if we must work with another idea . Image 1 – DT01 Image 2 – DT02