Challenge & Selection

I used was the tool of Visualization, or Visual Thinking, to achieve a shared understanding of a  problem space among a diverse group of stakeholders before attempting to identify and define  possible solutions to the problem.  I use this approach often with our Customer acquisition lead  process.

Application

I used 2 different creatives with different offers. One of them was for Turkcell users and one of them  for who are not. thancsegmented “Non-Turkcell” audiences using affinity, in-market, detailed  demographics, website visitors, custom intent and life events lists for effective targeting. On that  point I used different CTAs in order to find out which audience take action on which CTA, using  Trueview for Action campaign to drive as much leads as possible.  Grouping all of the audiences in same campaigns with different ad groups to optimize budget and  frequency more effectively

Insight & Approach

%60 Lower Cost per Lead achieved than Search Campaigns during the same period. %31 of the total  leads provided from Trueview For Action Campaign for the same period.%35Lower Cost per Lead  achieved than Search Brand Campaigns for same product during the same period.

These results changed our way to the youtube. Overall youtube for awereness but ıts shows us  youtube is a conversion platform.


Challenge & Selection I used was the tool of Visualization , or Visual Thinking , to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem . I use this approach often with our Customer acquisition lead process . Application I used 2 different creatives with different offers . One of them was for Turkcell users and one of them for who are not . thancsegmented “ Non - Turkcell ” audiences using affinity , in - market , detailed demographics , website visitors , custom intent and life events lists for effective targeting . On that point I used different CTAs in order to find out which audience take action on which CTA , using Trueview for Action campaign to drive as much leads as possible . Grouping all of the audiences in same campaigns with different ad groups to optimize budget and frequency more effectively Insight & Approach % 60 Lower Cost per Lead achieved than Search Campaigns during the same period . % 31 of the total leads provided from Trueview For Action Campaign for the same period.%35Lower Cost per Lead achieved than Search Brand Campaigns for same product during the same period . These results changed our way to the youtube . Overall youtube for awereness but ıts shows us youtube is a conversion platform .