Design Thinking for Innovation - Week 5 Peer Graded Assignment

Done by Ahmed Figo

Tool that applied : Storytelling

▪  Challenge & Selection

Storytelling is a powerful tool that are applicable in various situation of our daily life,  ergo it is the tool that I applied all the times. As Team leader in Media Player of Digital Dialogues, I sometimes face some obstacles in how to deliver the training to the  whole team because of the 24hours shifts that won’t allow me to meet all of them in the  same time. Besides, I also faced challenges of how to align all these messages and  make sure that all updates are well received and applied on our daily work.

I choose to apply storytelling as it can get insight into users, build empathy and reach  them effectively. I often create personas to represent target users and add conflict to  stories that reflect their user journeys and problems.

One of the reasons is through crafting stories, we can better understand what users  want from a solution. Good stories always captivate the team. In user experience   design, if all management team use storytelling throughout the design process to  ensure that all work focuses on the teams’ needs and the value that company want to  give those users. After completing design research to understand your users’ needs and  desires, you use your insights to tell a story about who your users are, what they need  and how you’ll provide that. This story makes it easy for everyone involved in the project  to empathize with the users and ensure that their work matches the story. Having a story  throughout your project means visualizing the design at the end of the launching  process is also straightforward, as you already know exactly which story to tell to show  how your training and updates provides value.

My storytelling will involve all my team in my section and my mission is to reach all of  them and deliver the same message to all my team.

▪  Application

Storytelling indirectly involves emotional team. Emotional team in fact is the practice of  building great communication skills  that directly appeal to the team, alignment state,  needs and aspirations. The purpose of emotional branding is to establish a connection  between the sources (myself)  and team by stimulating team communication.

Human needs such as clear information, power, emotional security, and self-satisfaction  are based on emotions in the subconscious, as the basis of emotional brands, and allow  team to create self-fulfilling prophecies in source demand.

The team want to meet information’s, and updates need to implement these needs in  a permanent cycle. Our company has launched a new platform called Oracle that  allows all the team to submit their annual leaves, absence, record compensation dates,  request for salary certificate, and all related HR concerns. This platform has a manual  guidance which can allow all the team to get the support of how to use it.

Our IT team are fully equipped and available for any technical issue. And Videos were  available to show some practicality of this platform.

I have used a technique of share and show to let the team learn on how to use the  platform and allowed them to call for assistance. Besides a training session was  conducted to reach all the team in work and Teams. My storytelling on how to  efficiently introduce our new platform allowed to design and visualize to the team  better understanding on how to use Oracle. Plus, I have engaged myself on supporting  the team on applying their requests which allowed me to better understands their  obstacles and work on conducting briefings for the challenge that might the team face

▪  Insight

By applying the learning tool, we designed and tested our solutions. Through the  learning process I got to reach all the team and to make sure that all of them are  updated about the new platform and they know how to use it. It is through this process  we realized that the team were more attracted to finalize all their pending HR  submission. Also, our HR facilitators helped to  use the results of this process to re- strategize our approval process. Moving forward our team will focus on finishing all their  HR related matters on time and we which will allow us to have more visibility for team  presence.

▪  Approach

Through applying the storytelling tools, another tools like visualization and mind- mapping directly applied. In order to perform a more perfect results, learning launch is  another tool that I would be considered in the next steps. One of the reasons is learning  launch is also an important tool for our business. We need as a team to review the  insight gained from our first two launches and incorporate this insight into future launch  designs as this is the most effective and ideal way of approaching and implementing  solutions. Future launch designs should reflect insight gained, progress made, and come  closer to a compelling solution ready for full roll out.


Design Thinking for Innovation - Week 5 Peer Graded Assignment Done by Ahmed Figo Tool that applied : Storytelling ▪ Challenge & Selection Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is the tool that I applied all the times . As Team leader in Media Player of Digital Dialogues , I sometimes face some obstacles in how to deliver the training to the whole team because of the 24hours shifts that wo n’t allow me to meet all of them in the same time . Besides , I also faced challenges of how to align all these messages and make sure that all updates are well received and applied on our daily work . I choose to apply storytelling as it can get insight into users , build empathy and reach them effectively . I often create personas to represent target users and add conflict to stories that reflect their user journeys and problems . One of the reasons is through crafting stories , we can better understand what users want from a solution . Good stories always captivate the team . In user experience design , if all management team use storytelling throughout the design process to ensure that all work focuses on the teams ’ needs and the value that company want to give those users . After completing design research to understand your users ’ needs and desires , you use your insights to tell a story about who your users are , what they need and how you ’ll provide that . This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story . Having a story throughout your project means visualizing the design at the end of the launching process is also straightforward , as you already know exactly which story to tell to show how your training and updates provides value . My storytelling will involve all my team in my section and my mission is to reach all of them and deliver the same message to all my team . ▪ Application Storytelling indirectly involves emotional team . Emotional team in fact is the practice of building great communication skills that directly appeal to the team , alignment state , needs and aspirations . The purpose of emotional branding is to establish a connection between the sources ( myself ) and team by stimulating team communication . Human needs such as clear information , power , emotional security , and self - satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow team to create self - fulfilling prophecies in source demand . The team want to meet information ’s , and updates need to implement these needs in a permanent cycle . Our company has launched a new platform called Oracle that allows all the team to submit their annual leaves , absence , record compensation dates , request for salary certificate , and all related HR concerns . This platform has a manual guidance which can allow all the team to get the support of how to use it . Our IT team are fully equipped and available for any technical issue . And Videos were available to show some practicality of this platform . I have used a technique of share and show to let the team learn on how to use the platform and allowed them to call for assistance . Besides a training session was conducted to reach all the team in work and Teams . My storytelling on how to efficiently introduce our new platform allowed to design and visualize to the team better understanding on how to use Oracle . Plus , I have engaged myself on supporting the team on applying their requests which allowed me to better understands their obstacles and work on conducting briefings for the challenge that might the team face ▪ Insight By applying the learning tool , we designed and tested our solutions . Through the learning process I got to reach all the team and to make sure that all of them are updated about the new platform and they know how to use it . It is through this process we realized that the team were more attracted to finalize all their pending HR submission . Also , our HR facilitators helped to use the results of this process to re- strategize our approval process . Moving forward our team will focus on finishing all their HR related matters on time and we which will allow us to have more visibility for team presence . ▪ Approach Through applying the storytelling tools , another tools like visualization and mind- mapping directly applied . In order to perform a more perfect results , learning launch is another tool that I would be considered in the next steps . One of the reasons is learning launch is also an important tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .