Challenge

The challenge I would like to take up for this assignment is a personal one. I have been working  on starting my own YouTube channel for quite some time now as I am interested in digital  content creation. For the same reason, I pursued Bachelors in Media and communication. But  as has also been stated in the Design Thinking for Innovation course we live in a world which  has too much information, too much data, too many websites, too many people, too many  opinions and so on.  That makes up the case for “What is?” In this case. Since that is the reality  of the present world, I am personally trying to find my own Unique Selling Point as to what  would be the selling point of my content. The challenge is to find out possibilities via “What  if?” and then narrowing it down to What wows and eventually what works.

Selection

From my learnings in this course the tool I feel that suits my challenge the best would be  Learning Launch since I have already thought a few things along the line of What if?  And  explored certain possibilities. A few of them are short films, travel vlogging, documentary  filmmaking and stand-up comedy.

Application

Why I picked the design tool of learning launch is simply because it means to conduct a small  experiment that tests your new idea in the real marketplace. And through reflecting on my idea  I have concluded that it has been long that the idea of generating content on my YouTube  channel has been stuck on paper and in blueprints for too long. And in that time, I have mastered  enough skills and created content like short films, documentaries, my stand-up act and a few  travel vlogs. The application of learning launch here would be to get this content off the shelf,  for now, it has been on the shelf for too long and post these different kinds of content on the  web and gather insights on what wows with the audience and what works.

Insight and Approach

My most profound insights from the course and above exercise are as follows:

 Opportunity favours only the prepared mind.   The most fundamental natural law of innovation is that the only certainty is uncertainty.   The pursuit of innovation is inherently messy and inefficient. Unlike execution,

exploration is a high variance activity.

The above insights have changed the trajectory of my approach towards my final project  forever. By applying the design tool of learning launch now I am more inclined towards cheap  and fast experimentation with my content. I have realised that diligently experimenting and  failing fast at too many projects is better than sticking to one for too long, as it increases the  rate of your success. And failing is nothing but a learning experience. Keeping the same in  mind I have decided to table my contents on the web to see what gathers views and what does  not. Because that’s the only way to find out what really works. On the end note I just want to  say that criticism is nothing but an opportunity to improve.


Challenge The challenge I would like to take up for this assignment is a personal one . I have been working on starting my own YouTube channel for quite some time now as I am interested in digital content creation . For the same reason , I pursued Bachelors in Media and communication . But as has also been stated in the Design Thinking for Innovation course we live in a world which has too much information , too much data , too many websites , too many people , too many opinions and so on . That makes up the case for “ What is ? ” In this case . Since that is the reality of the present world , I am personally trying to find my own Unique Selling Point as to what would be the selling point of my content . The challenge is to find out possibilities via “ What if ? ” and then narrowing it down to What wows and eventually what works . Selection From my learnings in this course the tool I feel that suits my challenge the best would be Learning Launch since I have already thought a few things along the line of What if ? And explored certain possibilities . A few of them are short films , travel vlogging , documentary filmmaking and stand - up comedy . Application Why I picked the design tool of learning launch is simply because it means to conduct a small experiment that tests your new idea in the real marketplace . And through reflecting on my idea I have concluded that it has been long that the idea of generating content on my YouTube channel has been stuck on paper and in blueprints for too long . And in that time , I have mastered enough skills and created content like short films , documentaries , my stand - up act and a few travel vlogs . The application of learning launch here would be to get this content off the shelf , for now , it has been on the shelf for too long and post these different kinds of content on the web and gather insights on what wows with the audience and what works . Insight and Approach My most profound insights from the course and above exercise are as follows :  Opportunity favours only the prepared mind .  The most fundamental natural law of innovation is that the only certainty is uncertainty .  The pursuit of innovation is inherently messy and inefficient . Unlike execution , exploration is a high variance activity . The above insights have changed the trajectory of my approach towards my final project forever . By applying the design tool of learning launch now I am more inclined towards cheap and fast experimentation with my content . I have realised that diligently experimenting and failing fast at too many projects is better than sticking to one for too long , as it increases the rate of your success . And failing is nothing but a learning experience . Keeping the same in mind I have decided to table my contents on the web to see what gathers views and what does not . Because that ’s the only way to find out what really works . On the end note I just want to say that criticism is nothing but an opportunity to improve .