Challenge & Selection

The second tool I used was the tool of storytelling, which help to get insight  into users, build empathy and reach the emotionally. Good stories always  captivate audiences. In user experience design, I use storytelling throughout  the design process to ensure that all work focuses on the user needs and the  value I want to give those users. After completing design research to  understand user needs and desires, I use my insights to tell a story about who  my users are, what they need and how I will provide that. This story makes it  easy for everyone involved in the project to empathize with the users and  ensure that their work matches the story. Having a story throughout project  means marketing the design at the end of the design process is also  straightforward, as I already know exactly which story to tell to show how  product provides value.

Application

I start the process by collecting a data for how do I reach users through stories.  At first I define my target users with personas to envision users likely  experiences and gain empathic insights, then create a plot, with conflict to  make the personas heroes and envision how they can overcome specific  problems using my design, then I gave my design the supporting role showing  it improving users life and how easy it is to use, then I worked with the setting  for when and where users uses my design is vital for building empathy and  then I tailor the look and feel so that  my design appearance is vital regardless  of its functional benefits.

I need to always consider:

• The What – The user problems I define. E.g., They work too much

overtime because of…?  Budgeting problems at home?

• The Who – The users themselves, envisioned through personas. This

include people who play influential role in the main user story.

• The How – My story arc, with a beginning, middle and end. From

introducing the players at the beginning, you build towards their biggest

Storytelling

problems (which many factors can affect) and finish with the happy  ending your design delivers.

Insight & Approach

From storytelling I stir emotions, build empathy, articulate values and  convey action; to construct narrative arcs and create paths through space.  So that story narratives are “magic mirror” which prove fine-tuned empathy  and connection with user values where users discover how to make their  own life happy ending.

Since I have learned many things from storytelling, next time I would use  storytelling and I will collect fine data so that I can narrate a story that can  connect users emotionally.


Challenge & Selection The second tool I used was the tool of storytelling , which help to get insight into users , build empathy and reach the emotionally . Good stories always captivate audiences . In user experience design , I use storytelling throughout the design process to ensure that all work focuses on the user needs and the value I want to give those users . After completing design research to understand user needs and desires , I use my insights to tell a story about who my users are , what they need and how I will provide that . This story makes it easy for everyone involved in the project to empathize with the users and ensure that their work matches the story . Having a story throughout project means marketing the design at the end of the design process is also straightforward , as I already know exactly which story to tell to show how product provides value . Application I start the process by collecting a data for how do I reach users through stories . At first I define my target users with personas to envision users likely experiences and gain empathic insights , then create a plot , with conflict to make the personas heroes and envision how they can overcome specific problems using my design , then I gave my design the supporting role showing it improving users life and how easy it is to use , then I worked with the setting for when and where users uses my design is vital for building empathy and then I tailor the look and feel so that my design appearance is vital regardless of its functional benefits . I need to always consider : • The What – The user problems I define . E.g. , They work too much overtime because of … ? Budgeting problems at home ? • The Who – The users themselves , envisioned through personas . This include people who play influential role in the main user story . • The How – My story arc , with a beginning , middle and end . From introducing the players at the beginning , you build towards their biggest Storytelling problems ( which many factors can affect ) and finish with the happy ending your design delivers . Insight & Approach From storytelling I stir emotions , build empathy , articulate values and convey action ; to construct narrative arcs and create paths through space . So that story narratives are “ magic mirror ” which prove fine - tuned empathy and connection with user values where users discover how to make their own life happy ending . Since I have learned many things from storytelling , next time I would use storytelling and I will collect fine data so that I can narrate a story that can connect users emotionally .