Challenge&Selection

As a beginning, the tool I have chosen is Visualization to create a visual experience for the audience  to clear the storytelling. The subject is to give information about a start-up and the process of buying  a product from the website of the company. Name of the company is BBC and they asked for a  simple and clear reflection of the process to expand the target audience and be understandable by  different ages. Company sells bags which has a wide range of models and customers. Process of  selling is explained in detail at the presentation with the help of slide shows and animations.

Application

To begin with, two simple symbols have been used to create a symbol of a customer: a circle for the  head, and a triangle for the body, to reflect a simple approach even at the beginning. Then, the  adventure of buying the product starts, entering the website, choosing the product that the  customer wants to buy, and buying the product by being directed to the online purchase system.  After this story finishes, other possibilities as to change of return the product would be mentioned  and the same customer model is seen as doing and completing these processes.

By making customer model anonymous and without gender, each audience from different gender,  age or social status can find something that can be connected to the symbol, and they may  remember what do to in case they have a problem. Making the narration both verbal, auditory and  visual way consolidates the understanding and appeals to each audience in the presentation. With  the usage of using of different colors and symbolizing the process with a continuous line which may  be zoomed in and out during the presentation in narrating different stages, can support the  presentation and build a connection between the narrator and the presentation.

To involve the audience to the presentation, after explaining how to order from the website, I would  tell that there are our colleagues in each row of the saloon and they may help them if they have any  further questions about the system. I will give them 15 minutes and ask them to order a piece from  the website which will be free for them. With doing that, each participant may understand how to  manage the website and the ordering system with the feeling of “must” because the product will be  priceless for them. Also with the involvement of participants, the company may understand the weak  sides of the system and work on and improve that sides more.

Insight&Approach

What I have learned from finishing this exercise is how to lead and address to different kind or types  of people and how to grab their attention. By finding a common understanding and a feeling as an  object being “free”, each participant would be involved or has to learn the system and they may  spread the system all over their social environment. With doing that, the company may have a loss in  short time, but after having the positive results, the product will be spread all over the target.


Challenge&Selection As a beginning , the tool I have chosen is Visualization to create a visual experience for the audience to clear the storytelling . The subject is to give information about a start - up and the process of buying a product from the website of the company . Name of the company is BBC and they asked for a simple and clear reflection of the process to expand the target audience and be understandable by different ages . Company sells bags which has a wide range of models and customers . Process of selling is explained in detail at the presentation with the help of slide shows and animations . Application To begin with , two simple symbols have been used to create a symbol of a customer : a circle for the head , and a triangle for the body , to reflect a simple approach even at the beginning . Then , the adventure of buying the product starts , entering the website , choosing the product that the customer wants to buy , and buying the product by being directed to the online purchase system . After this story finishes , other possibilities as to change of return the product would be mentioned and the same customer model is seen as doing and completing these processes . By making customer model anonymous and without gender , each audience from different gender , age or social status can find something that can be connected to the symbol , and they may remember what do to in case they have a problem . Making the narration both verbal , auditory and visual way consolidates the understanding and appeals to each audience in the presentation . With the usage of using of different colors and symbolizing the process with a continuous line which may be zoomed in and out during the presentation in narrating different stages , can support the presentation and build a connection between the narrator and the presentation . To involve the audience to the presentation , after explaining how to order from the website , I would tell that there are our colleagues in each row of the saloon and they may help them if they have any further questions about the system . I will give them 15 minutes and ask them to order a piece from the website which will be free for them . With doing that , each participant may understand how to manage the website and the ordering system with the feeling of “ must ” because the product will be priceless for them . Also with the involvement of participants , the company may understand the weak sides of the system and work on and improve that sides more . Insight&Approach What I have learned from finishing this exercise is how to lead and address to different kind or types of people and how to grab their attention . By finding a common understanding and a feeling as an object being “ free ” , each participant would be involved or has to learn the system and they may spread the system all over their social environment . With doing that , the company may have a loss in short time , but after having the positive results , the product will be spread all over the target .