Storytelling Reflection

Challenge & Selection

Storytelling is the tool I use daily with my customers. I work as a furniture designer, so all the time I  tried to create a connection with them so I can get what they need and then make a clear proposal  to them. For me is really important to have an emotional connection with my clients, I think is the  key of my business because that causes confidence. With this my clients appreciate my work, my  team and our effort for creating something that they just imagine and sometimes think it’s  impossible.

Application

My first contact with them is really digital, so I really tried to be or write them clearly and very  familiar. I always ask them personal things to bond with them. Most of the clients have an idea, but  they don’t know too much about materials or details, so at this point, we make recommendations,  show them some other works, tell them our experience in other projects and it’s where we just  earned their trust. We made a drawing to the client, so they can visualize the project and feel  comfortable with our proposal. Our goal is to solve their problem with space, order and we give  them a plus with design and functionality. For example, I´m in a Facebook group of enterprising  mothers. We all support each other by recommending our businesses. One of my clients from this  group want a renovation for her kitchen, so I contact her by the phone and talked to her, asking  many things regarding her needs. When finally, I understood what she needs, I asked her for have  an appointment and I went with my partner so we can show the client materials, explained her the  difference between them, we showed her other kitchens that we made and we designed something  especial for her space. I feel that when you share your experience with other clients, you build trust,  everything becomes clearer and a personal bond is created with people. And for a business that is  run 100% online, trust is very important.

Insight & Approach

The communication part is always a challenge, if the client does not know how to express what he  thinks, it is difficult to come up with an idea that he likes. We always make a visit with the client and  we work on several ideas with him so he can be clear about what he is looking for. We work together  the time is necessary until the client approved the project. And sometimes we have to share our  mistakes so they can have understood why we are not going to do it that way, and why is better the  solution we are proposing.

This course made me identify areas of opportunity. Because I assume that the people who work  with me know that they must share their history, their experience, connect with the client, but I  think it is extremely important to exploit this storytelling tool.

It seems to me that I should exploit with my team selling a story, that connects with more people,  that leaves its mark and that solves a problem visually to make it easier to understand. I understood  that by telling a story you build lasting relationships with your true clients.

I know I have work to do, identify the story I want to share so that it can be transmitted from person  to person and my brand becomes human and remains engraved in the memory of many. Thanks for  open my mind.


Storytelling Reflection Challenge & Selection Storytelling is the tool I use daily with my customers . I work as a furniture designer , so all the time I tried to create a connection with them so I can get what they need and then make a clear proposal to them . For me is really important to have an emotional connection with my clients , I think is the key of my business because that causes confidence . With this my clients appreciate my work , my team and our effort for creating something that they just imagine and sometimes think it ’s impossible . Application My first contact with them is really digital , so I really tried to be or write them clearly and very familiar . I always ask them personal things to bond with them . Most of the clients have an idea , but they do n’t know too much about materials or details , so at this point , we make recommendations , show them some other works , tell them our experience in other projects and it ’s where we just earned their trust . We made a drawing to the client , so they can visualize the project and feel comfortable with our proposal . Our goal is to solve their problem with space , order and we give them a plus with design and functionality . For example , I´m in a Facebook group of enterprising mothers . We all support each other by recommending our businesses . One of my clients from this group want a renovation for her kitchen , so I contact her by the phone and talked to her , asking many things regarding her needs . When finally , I understood what she needs , I asked her for have an appointment and I went with my partner so we can show the client materials , explained her the difference between them , we showed her other kitchens that we made and we designed something especial for her space . I feel that when you share your experience with other clients , you build trust , everything becomes clearer and a personal bond is created with people . And for a business that is run 100 % online , trust is very important . Insight & Approach The communication part is always a challenge , if the client does not know how to express what he thinks , it is difficult to come up with an idea that he likes . We always make a visit with the client and we work on several ideas with him so he can be clear about what he is looking for . We work together the time is necessary until the client approved the project . And sometimes we have to share our mistakes so they can have understood why we are not going to do it that way , and why is better the solution we are proposing . This course made me identify areas of opportunity . Because I assume that the people who work with me know that they must share their history , their experience , connect with the client , but I think it is extremely important to exploit this storytelling tool . It seems to me that I should exploit with my team selling a story , that connects with more people , that leaves its mark and that solves a problem visually to make it easier to understand . I understood that by telling a story you build lasting relationships with your true clients . I know I have work to do , identify the story I want to share so that it can be transmitted from person to person and my brand becomes human and remains engraved in the memory of many . Thanks for open my mind .