Visualization

1. Challenge

I was working as a Quality Project manager for one of the leading MNC company and

responsible to track on the Price variance and Negative margin orders.

Considering the huge volume of orders placed on daily basis the challenge was to

explain the area of problem to multiple stakeholders and make them alert on the cause of  issues.

Effectively, the objective of the solution to be devised was to –

a) Process whose volume of continuous data with large depth & breadth   b) Identify the key Actionable Insights from the data   c) Share the Identified Insights in a Visual way so that stakeholders can

c.1) Quickly understand the key business insights being communicated

c.2) Without being bogged down by huge volume of underlying data &

c.3) Formulate Actionable Decisions rapidly

With the above described problem/objective, we thought of leveraging Visualization

as a tool and explain the root cause findings as well as actionable insights with the wider  stakeholders.

2. Tool Selection:

For the above challenge mentioned, I have selected visualization as the best tool to

explain the causes as well as the Insights derived from the data.

This would help the stakeholders to understand what the issue is actually causing

these errors and where to get fix to avoid the future causes.

What is Visualization ( as a tool for Design Thinking )

Visualisation is a core component of the way that we communicate, whether we're  aware of it or not.

When we're dealing with very complex problems, we're enacting a different kind of  problem solving that has to bring in more than just logic.

Visualization is really important for the process of Design Thinking because it's actually  a way of unlocking a different part of our brain. It allows us to think in a non-verbal  way and access parts of our brain, our creativity.

Most design thinkers call visualisation as “the mother of all design tools”, because  they are used in every stage of the design thinking process.

Why I have selected this tool

•  Advantage of having the visualization of the actual problem helps to fix the issue  with less turnaround time.

•  Stakeholders don’t have to really invest time to relate the issue description and  identify the issue area.

•  Visualization of the specific issue type helps to fix the problem in the other  product purchase journey.

3. Application:

We took the following approach to visualize the issue.

i. Step 1 – Team members identified the key drivers for the price issue through

the Data Analysis process.

ii. Step 2- Once the team member identified the issue of any Price variance or

Negative margin, team member selected the similar product customer  actually purchased

iii. Step 3 – Replicated the customer journey of the product purchase on the

website.

iv. Step 4 – Capturing the steps of the purchase and perform the root cause

analysis.

v. Step 5 - Once the identification of Root Causes is done, now the visualization

of the each and every step of the customer journey is captured through a  Visual Story using Stick Figures.

vi. The Visualization captured & conveyed following key messages –

1. highlighting the area that actually caused the price / margin issue.  2. The Key drivers which led to price/margin variance   3. & Finally, the prescriptive insights shared

4. Insights

•  With the help of visualization on the issue happened on website, stakeholders were  able to clearly see and understand on the areas of improvement to avoid these kind  of revenue leakages.

•  Reaching out to right teams across organization like pricing, IT team, discounts/  Promotions team, Product portfolio team, Order Cancellation team to make the  issue addressed on the website  with less turnaround.

•  This also helped the company to stop shipping the products for the lower price.

5. Approach

•  With this approach, it helped to reduce the revenue leakage and also prevent the  issue happening on the website.

•  This approach identified and guided us to look into other areas of issues which  actually existed on the website which are affecting the customer experience while  purchasing the products.


Visualization 1 . Challenge I was working as a Quality Project manager for one of the leading MNC company and responsible to track on the Price variance and Negative margin orders . Considering the huge volume of orders placed on daily basis the challenge was to explain the area of problem to multiple stakeholders and make them alert on the cause of issues . Effectively , the objective of the solution to be devised was to – a ) Process whose volume of continuous data with large depth & breadth b ) Identify the key Actionable Insights from the data c ) Share the Identified Insights in a Visual way so that stakeholders can c.1 ) Quickly understand the key business insights being communicated c.2 ) Without being bogged down by huge volume of underlying data & c.3 ) Formulate Actionable Decisions rapidly With the above described problem / objective , we thought of leveraging Visualization as a tool and explain the root cause findings as well as actionable insights with the wider stakeholders . 2 . Tool Selection : For the above challenge mentioned , I have selected visualization as the best tool to explain the causes as well as the Insights derived from the data . This would help the stakeholders to understand what the issue is actually causing these errors and where to get fix to avoid the future causes . What is Visualization ( as a tool for Design Thinking ) Visualisation is a core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're enacting a different kind of problem solving that has to bring in more than just logic . Visualization is really important for the process of Design Thinking because it 's actually a way of unlocking a different part of our brain . It allows us to think in a non - verbal way and access parts of our brain , our creativity . Most design thinkers call visualisation as “ the mother of all design tools ” , because they are used in every stage of the design thinking process . Why I have selected this tool • Advantage of having the visualization of the actual problem helps to fix the issue with less turnaround time . • Stakeholders do n’t have to really invest time to relate the issue description and identify the issue area . • Visualization of the specific issue type helps to fix the problem in the other product purchase journey . 3 . Application : We took the following approach to visualize the issue . i. Step 1 – Team members identified the key drivers for the price issue through the Data Analysis process . ii . Step 2- Once the team member identified the issue of any Price variance or Negative margin , team member selected the similar product customer actually purchased iii . Step 3 – Replicated the customer journey of the product purchase on the website . iv . Step 4 – Capturing the steps of the purchase and perform the root cause analysis . v. Step 5 - Once the identification of Root Causes is done , now the visualization of the each and every step of the customer journey is captured through a Visual Story using Stick Figures . vi . The Visualization captured & conveyed following key messages – 1 . highlighting the area that actually caused the price / margin issue . 2 . The Key drivers which led to price / margin variance 3 . & Finally , the prescriptive insights shared 4 . Insights • With the help of visualization on the issue happened on website , stakeholders were able to clearly see and understand on the areas of improvement to avoid these kind of revenue leakages . • Reaching out to right teams across organization like pricing , IT team , discounts/ Promotions team , Product portfolio team , Order Cancellation team to make the issue addressed on the website with less turnaround . • This also helped the company to stop shipping the products for the lower price . 5 . Approach • With this approach , it helped to reduce the revenue leakage and also prevent the issue happening on the website . • This approach identified and guided us to look into other areas of issues which actually existed on the website which are affecting the customer experience while purchasing the products .