Challenge & Selection:

The tool that I have used is Storytelling. To make my stakeholder understand the concept of the

online -channel project for Fashion Distributor company in Thailand that I must initiate. The challenge is  they are many stakeholders that might related with the project. They all familiar with offline channel.   Also, I am the youngest one who must initiate is project. So, my challenge is how to convince them and  make them understand the story of this project. I have used the technique of using storytelling by  connecting the people about piece of information and simple conveying a message that has logic  supporting by the data I have.

Application:

However, I just join the team for 1 month. So, the application process might be in the planning

phase and initiate (what’s if). I start by conduct all the data that related with the project. The existing  data are Customer Satisfaction, Mystery Shopper research and score, Customer Relationship Data (CRM)  and Sales performance. I analysis all these data and find correlation between each data. Also, I went to  Store Visit for 6 branches to see the actual SOP in offline channel and find an opportunity for online  channel. The significant part is talking with our customer. I have interview 26 customers to find pain  point, opportunity and customer insight. After I conclude all the information needed. I list all of  stakeholder that I must deal with and customize a storytelling for each stakeholder. The first group that I  must communicate with is Executive Team (including CEO). I know that executive’s time is so precious.  So, my presentation is only 5-10 mins. I use the storytelling tool supporting by customer insight and data  analysis. I told the story in 3 aspect Customer, (our) Company (current situation) and Competitor. But all  these aspects I told them in one story. I take the listener along on their journey. Let them ask my  question and discuss along the way. After the session, I only got the comment to find more competitor  customer. They all believe in my data and storytelling and my project was approved. However, I know  the more challenges would be more happened after this. I have to talk with Marketing team, Product  team and Operation team. Even they know that this project going to happened. It’s my responsible for  telling the story about customer insight to align with every single process.

Insight & Approach

I have learned from collecting data process that time for each person and each team is

important for them. Also, the people mindset is the key challenge to transform offline business to online  business. So, I found that I am using to right tool which is storytelling. Firstly, I can save stakeholder time  to make them align together with me. Secondly, using storytelling can make them understand easily.  Then, after they know what’s customer needed actually. What’s is our objective and goal. Then each  person will know they responsible and going the same way together. Next, I will take time to understand  stakeholder, find their insight and empathy them as much as I can. Then, I will use storytelling again and  adapt to their languages and style.


Challenge & Selection : The tool that I have used is Storytelling . To make my stakeholder understand the concept of the online -channel project for Fashion Distributor company in Thailand that I must initiate . The challenge is they are many stakeholders that might related with the project . They all familiar with offline channel . Also , I am the youngest one who must initiate is project . So , my challenge is how to convince them and make them understand the story of this project . I have used the technique of using storytelling by connecting the people about piece of information and simple conveying a message that has logic supporting by the data I have . Application : However , I just join the team for 1 month . So , the application process might be in the planning phase and initiate ( what ’s if ) . I start by conduct all the data that related with the project . The existing data are Customer Satisfaction , Mystery Shopper research and score , Customer Relationship Data ( CRM ) and Sales performance . I analysis all these data and find correlation between each data . Also , I went to Store Visit for 6 branches to see the actual SOP in offline channel and find an opportunity for online channel . The significant part is talking with our customer . I have interview 26 customers to find pain point , opportunity and customer insight . After I conclude all the information needed . I list all of stakeholder that I must deal with and customize a storytelling for each stakeholder . The first group that I must communicate with is Executive Team ( including CEO ) . I know that executive ’s time is so precious . So , my presentation is only 5 - 10 mins . I use the storytelling tool supporting by customer insight and data analysis . I told the story in 3 aspect Customer , ( our ) Company ( current situation ) and Competitor . But all these aspects I told them in one story . I take the listener along on their journey . Let them ask my question and discuss along the way . After the session , I only got the comment to find more competitor customer . They all believe in my data and storytelling and my project was approved . However , I know the more challenges would be more happened after this . I have to talk with Marketing team , Product team and Operation team . Even they know that this project going to happened . It ’s my responsible for telling the story about customer insight to align with every single process . Insight & Approach I have learned from collecting data process that time for each person and each team is important for them . Also , the people mindset is the key challenge to transform offline business to online business . So , I found that I am using to right tool which is storytelling . Firstly , I can save stakeholder time to make them align together with me . Secondly , using storytelling can make them understand easily . Then , after they know what ’s customer needed actually . What ’s is our objective and goal . Then each person will know they responsible and going the same way together . Next , I will take time to understand stakeholder , find their insight and empathy them as much as I can . Then , I will use storytelling again and adapt to their languages and style .