Example Reflection – Learning Launch

Challenge

I am currently in the testing phase of my start-up Clean Team (http://mcneil.org/list/taghomepage.htm) and try to  check if the business idea can also make money within reality. The question, in  general, is if our business can create more interest online than average competitors  and if it is economically feasible to set-up this business and create/buy customers  through social media marketing. Next to it, I am still in the phase of showing a  business potential and telling an impactful story to inspire others to participate with  me and become co-founders.

Selection

I have already set-up hypotheses and assumptions about value and created a  prototype see here http://mcneil.org/list/taghomepage.htm. The target now is to test if this idea, with its  current underlying assumptions and hypothesis, can create enough engagement  through a social media marketing test to make money to productize it.

Application

For this learning launch, we focus on the possible engagement we can create  through social media marketing. This means we set-up a social media campaign.  People will see online some ads of our product and brand with its value propositions.  The big question is if we can create with X amount of euro enough engagement, that  the KPI of CPC (Cost per Click) and CTR (Click Through Rate) is better than the  competition, and it makes economic sense. Economically sense in this context  means we can create x more money from an engaged user through social media  than it costs.

The two main parameters which are interesting for us are

CPC – Cost per Click: How much does it cost that one user clicks on a social media  ad

CTR: CTR of people who click on our ad and get to our landing page. CTR of people  who leave their e-mail addresses.

Insight

We quickly identified that the CPC and CTR (landing page) was quite right, but not  many people left their e-mail addresses. Next to this, we identified that nearly all  mobile users left the website quickly. After an analysis, we identified that our mobile  landing page version had no excellent performance. In general, we learned from the  first test that there is a market interest, it seems economically feasible, but our  landing page has a bad performance. In the next learning launch, we want to check  again if the market interest exists and enough engagement with the more performant  landing page.

Approach

The next time it would do everything more systematically based on design thinking  and get some experts on board early to help with technical topics like the landing  page.


Example Reflection – Learning Launch Challenge I am currently in the testing phase of my start - up Clean Team ( http://mcneil.org/list/taghomepage.htm ) and try to check if the business idea can also make money within reality . The question , in general , is if our business can create more interest online than average competitors and if it is economically feasible to set - up this business and create / buy customers through social media marketing . Next to it , I am still in the phase of showing a business potential and telling an impactful story to inspire others to participate with me and become co - founders . Selection I have already set - up hypotheses and assumptions about value and created a prototype see here http://mcneil.org/list/taghomepage.htm . The target now is to test if this idea , with its current underlying assumptions and hypothesis , can create enough engagement through a social media marketing test to make money to productize it . Application For this learning launch , we focus on the possible engagement we can create through social media marketing . This means we set - up a social media campaign . People will see online some ads of our product and brand with its value propositions . The big question is if we can create with X amount of euro enough engagement , that the KPI of CPC ( Cost per Click ) and CTR ( Click Through Rate ) is better than the competition , and it makes economic sense . Economically sense in this context means we can create x more money from an engaged user through social media than it costs . The two main parameters which are interesting for us are CPC – Cost per Click : How much does it cost that one user clicks on a social media ad CTR : CTR of people who click on our ad and get to our landing page . CTR of people who leave their e - mail addresses . Insight We quickly identified that the CPC and CTR ( landing page ) was quite right , but not many people left their e - mail addresses . Next to this , we identified that nearly all mobile users left the website quickly . After an analysis , we identified that our mobile landing page version had no excellent performance . In general , we learned from the first test that there is a market interest , it seems economically feasible , but our landing page has a bad performance . In the next learning launch , we want to check again if the market interest exists and enough engagement with the more performant landing page . Approach The next time it would do everything more systematically based on design thinking and get some experts on board early to help with technical topics like the landing page .