Reflection- Storytelling

Challenge   Storytelling is one of the major innovation tool that is used in the design thinking and branding  of the business. As the consumers and the beneficiaries of the business products and brands are  seen to be losing the temptation to listen and are focused on selling their own experiences.  What this does is, it makes the story looks dysfunctional, monologous and unengaging. I want  to use storytelling as an innovation design tool to understand such problems from the user  perspective to make it a human-centred design with emotional attachment and connect the dots  of stories.

Selection  It is one of the fundamental platform in the domain of innovation and design that helps to  connect the unconnected dots by sharing the emotions, the characters, the values of the people,  their opinions and ideas that help live the product in everyday basis. The reason for me to  choose the Storytelling as the fundamental innovation design tool is because of its strenthg to  connect the slightest of the information that one tries to share. It goes beyond the listing of the  information to actually making the information speak to the emotions of the people. It adds  different dimensions to the messages that needs sharing and makes its presence count to widest  of the audiences. It does convey the message with a logic and a rationale for bigger purpose.     Application  In the application front, storytelling acts as the catalyst to increase the prospect of creating an  understanding of cause of particular event or story per se. The story creates the cause and with  the cause comes the unity within the audiences.  As I have learned in the course, before  attempting to deliver the full-fledged storytelling as the means of innovation in design, I first  identify my particular and needy audiences. I categorise and prioritise them.  Since, a good  story is designed for the audiences, they form the major benchmarks of this tool and are also  the major beneficiary of this tool.  After identifying the right audience, it becomes necessary  to be familiar with the choices and demands of the audiences and I try to align my story in the  same way that best suits the interests of the audiences. The second step I use in Storytelling  tool is developing the proper sequence of the events in chronological manner. I also try to find  the missing links and the unconnected dots from the beginning to the end of the piece of  information that gets to be shared with the audiences.   Thirdly, I take the time out for moment of reflection during the entire storytelling. One of the  fundamental idea behind storytelling is not just to tell a story and establish a melancholic  monologue but to be more participatory and be democratic in sharing the story. I ask the  questions and also the answers in between the time of the delivery of the story with the  audiences. Sometime the audiences feel bored and simply decline form hearing the stories. In  such circumstances, what I do is try to know what they desire to hear and how they can be  made motivated. This is how I then lean to my major part of the story and try to be more vocal  about that part of the important message to be more persuasive and engaging. Storytelling is  not just a fiction, it is also fact. Therefore, I believe that sometimes hard facts about the stories  encourage the listeners or the audiences to focus on the story that is being shared in logical and  rational way.

Insight and Approach  We live in a world where people are constantly trying to individualize most of the things that  they do. With the IT revolution and Internet of Things, people are turning to be digital zombies.  They are starting to disorient the speech or the forms of stories of the people. At such bleak  scenarios, storytelling can be made innovative and sustaining among the audiences and

stakeholders. Storytelling can be an effective means of encouraging and engaging people to  effectively establish the missing emotional link and meaningful engagement.   Since I realize that the trend of Internet of Things is increasing and people are being more  electronically driven in sharing the information, the insights from storytelling can be used in  maximum advantage for a multiple shades of design thinking and innovation. I would  encourage to use storytelling as the major tool in the domain of innovation and design thinking  and take an informative approach for the same.


Reflection- Storytelling Challenge Storytelling is one of the major innovation tool that is used in the design thinking and branding of the business . As the consumers and the beneficiaries of the business products and brands are seen to be losing the temptation to listen and are focused on selling their own experiences . What this does is , it makes the story looks dysfunctional , monologous and unengaging . I want to use storytelling as an innovation design tool to understand such problems from the user perspective to make it a human - centred design with emotional attachment and connect the dots of stories . Selection It is one of the fundamental platform in the domain of innovation and design that helps to connect the unconnected dots by sharing the emotions , the characters , the values of the people , their opinions and ideas that help live the product in everyday basis . The reason for me to choose the Storytelling as the fundamental innovation design tool is because of its strenthg to connect the slightest of the information that one tries to share . It goes beyond the listing of the information to actually making the information speak to the emotions of the people . It adds different dimensions to the messages that needs sharing and makes its presence count to widest of the audiences . It does convey the message with a logic and a rationale for bigger purpose . Application In the application front , storytelling acts as the catalyst to increase the prospect of creating an understanding of cause of particular event or story per se . The story creates the cause and with the cause comes the unity within the audiences . As I have learned in the course , before attempting to deliver the full - fledged storytelling as the means of innovation in design , I first identify my particular and needy audiences . I categorise and prioritise them . Since , a good story is designed for the audiences , they form the major benchmarks of this tool and are also the major beneficiary of this tool . After identifying the right audience , it becomes necessary to be familiar with the choices and demands of the audiences and I try to align my story in the same way that best suits the interests of the audiences . The second step I use in Storytelling tool is developing the proper sequence of the events in chronological manner . I also try to find the missing links and the unconnected dots from the beginning to the end of the piece of information that gets to be shared with the audiences . Thirdly , I take the time out for moment of reflection during the entire storytelling . One of the fundamental idea behind storytelling is not just to tell a story and establish a melancholic monologue but to be more participatory and be democratic in sharing the story . I ask the questions and also the answers in between the time of the delivery of the story with the audiences . Sometime the audiences feel bored and simply decline form hearing the stories . In such circumstances , what I do is try to know what they desire to hear and how they can be made motivated . This is how I then lean to my major part of the story and try to be more vocal about that part of the important message to be more persuasive and engaging . Storytelling is not just a fiction , it is also fact . Therefore , I believe that sometimes hard facts about the stories encourage the listeners or the audiences to focus on the story that is being shared in logical and rational way . Insight and Approach We live in a world where people are constantly trying to individualize most of the things that they do . With the IT revolution and Internet of Things , people are turning to be digital zombies . They are starting to disorient the speech or the forms of stories of the people . At such bleak scenarios , storytelling can be made innovative and sustaining among the audiences and stakeholders . Storytelling can be an effective means of encouraging and engaging people to effectively establish the missing emotional link and meaningful engagement . Since I realize that the trend of Internet of Things is increasing and people are being more electronically driven in sharing the information , the insights from storytelling can be used in maximum advantage for a multiple shades of design thinking and innovation . I would encourage to use storytelling as the major tool in the domain of innovation and design thinking and take an informative approach for the same .