Design Thinking Reflection Assignment Submission for Online Cameras and

Accessories Portal – Visualization

1. Challenge: Describe your challenge, including all relevant information.

Ans. The project is for an online shopping portal for cameras and accessories. The users will be able  to buy as well as rent accessories as per their needs. The portal will have online delivery mechanism,  a community forum for discussions and a dedicated helpdesk support. For tech savvy photography  enthusiasts, who wish to buy or rent cameras and accessories online and save the effort to go outside  their homes, the camera accessories is a photography device that will help photographers to buy or  rent accessories as per their needs at reasonable price. Unlike simply buying accessories, the portal  will also support home delivery and a community forum to ensure better customer experience.

The challenge is to increase the number of views, page hits and transactions on the website and  increase the usage.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you

selected it for your challenge -- including any appropriate video lecture references).

The tools used are persona identification, storyboarding and problem scenario identification

List of Personas:

  Photographer

  Buyer

  Camera and Accessories Companies

  Renter

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you

did and how the tool was applied effectively or ineffectively).

Buyer - Fabrizio

Problem Scenarios  Alternatives  Value Proposition

Difficulty in searching for  options related to camera’s and  accessories

  Visiting a physical/brick  and mortar store

  Visiting Online Portals

  Visit the online platform  to buy products or buy  them on a temporary  basis.

  Check community  forums on the same  website for reviews  about the product

  Use the product  comparison feature to  match your needs.

Have to buy a camera even if  Buy a rented camera or  Create an online platform to

it’s needed for a short duration  accessory and return back after  use

connect buyers with renters

Renter – Fabrizio

Problem Scenarios  Alternatives  Value Proposition

Many camera’s and accessories  in stock but cannot generate  revenue

Rent the accessories to earn  revenue

Create an online platform to  connect buyers with renters

User Stories

Storyboard for Epic 1 Buyer (Fabrizio)

Storyboard for Epic 2 Renter (Fabrizio)

4. Insight: Describe the insight you gained from applying the tool you selected to your challenge

(e.g., how an insight affected your thinking about the challenge and about design thinking more  broadly).

Buyer (Fabrizio)

Scenarios  Insights or Possible Outcomes

As Fabrizio the Buyer, I want to search for options  related to camera and accessories

Online Portal

As Fabrizio the Buyer, I don’t want to visit stores to  search for options

Same as above

As Fabrizio the Buyer, I want to get the delivery of  products at home

Home Delivery Option from Portal

As Fabrizio the Buyer, I want to get the products for a  Buying on Rent, >2 per month

limited time only

As Fabrizio the Buyer, I want to compare options of  different products

Product Comparison feature on Portal

As Fabrizio the Buyer, I want to check reviews of  products before making a buying decision

Community Forum on Website

Renter (Fabrizio)

Scenarios  Insights or Possible Outcomes

As Fabrizio the renter, I want to rent products to  generate income

List products on the website

As Fabrizio the renter, I find it difficult to search  for potential leads

Same as above

As Fabrizio the renter, I want to make a good  deal for my products

Check pricing of related products on the website  and fix the price accordingly

As Fabrizio the renter, I want to list my products  on a website which helps me to connect to  potential buyers

Use the community forums and chat feature on  the website, >3 per week

As Fabrizio the renter, I want my products to be  delivered to the customer as well as returned to  me after use through a delivery agent

Once the transaction is done, the product will be  shipped accordingly by delivery agents.

5. Approach: Describe what you might do differently next time -- applying the same tool you

selected or a different one -- and the reason(s) why.

I would create the personas in greater detail going forward and also create an empathy mapping.  This process would be done iteratively in an agile fashion to incorporate additional requirements  during the course of project development.


Design Thinking Reflection Assignment Submission for Online Cameras and Accessories Portal – Visualization 1 . Challenge : Describe your challenge , including all relevant information . Ans . The project is for an online shopping portal for cameras and accessories . The users will be able to buy as well as rent accessories as per their needs . The portal will have online delivery mechanism , a community forum for discussions and a dedicated helpdesk support . For tech savvy photography enthusiasts , who wish to buy or rent cameras and accessories online and save the effort to go outside their homes , the camera accessories is a photography device that will help photographers to buy or rent accessories as per their needs at reasonable price . Unlike simply buying accessories , the portal will also support home delivery and a community forum to ensure better customer experience . The challenge is to increase the number of views , page hits and transactions on the website and increase the usage . 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . The tools used are persona identification , storyboarding and problem scenario identification List of Personas :  Photographer  Buyer  Camera and Accessories Companies  Renter 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . Buyer - Fabrizio Problem Scenarios Alternatives Value Proposition Difficulty in searching for options related to camera ’s and accessories  Visiting a physical / brick and mortar store  Visiting Online Portals  Visit the online platform to buy products or buy them on a temporary basis .  Check community forums on the same website for reviews about the product  Use the product comparison feature to match your needs . Have to buy a camera even if Buy a rented camera or Create an online platform to it ’s needed for a short duration accessory and return back after use connect buyers with renters Renter – Fabrizio Problem Scenarios Alternatives Value Proposition Many camera ’s and accessories in stock but can not generate revenue Rent the accessories to earn revenue Create an online platform to connect buyers with renters User Stories Storyboard for Epic 1 Buyer ( Fabrizio ) Storyboard for Epic 2 Renter ( Fabrizio ) 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Buyer ( Fabrizio ) Scenarios Insights or Possible Outcomes As Fabrizio the Buyer , I want to search for options related to camera and accessories Online Portal As Fabrizio the Buyer , I do n’t want to visit stores to search for options Same as above As Fabrizio the Buyer , I want to get the delivery of products at home Home Delivery Option from Portal As Fabrizio the Buyer , I want to get the products for a Buying on Rent , > 2 per month limited time only As Fabrizio the Buyer , I want to compare options of different products Product Comparison feature on Portal As Fabrizio the Buyer , I want to check reviews of products before making a buying decision Community Forum on Website Renter ( Fabrizio ) Scenarios Insights or Possible Outcomes As Fabrizio the renter , I want to rent products to generate income List products on the website As Fabrizio the renter , I find it difficult to search for potential leads Same as above As Fabrizio the renter , I want to make a good deal for my products Check pricing of related products on the website and fix the price accordingly As Fabrizio the renter , I want to list my products on a website which helps me to connect to potential buyers Use the community forums and chat feature on the website , > 3 per week As Fabrizio the renter , I want my products to be delivered to the customer as well as returned to me after use through a delivery agent Once the transaction is done , the product will be shipped accordingly by delivery agents . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . I would create the personas in greater detail going forward and also create an empathy mapping . This process would be done iteratively in an agile fashion to incorporate additional requirements during the course of project development .