Reflection – Mind Mapping

Challenge & Selection

Mind mapping is a great tool to unravel the necessities of the demography and figuring out  their actual needs as it allows extensive ways to find out a better outline for fixing up the  product. I used this method to get them open up and come up with my strategies. I was having  a hard time to establish a fruit drink delivery service with the local vendors in the time of  lockdown due to Corona and Ramadan time. Connecting the local offline shops and finding out  what flavors to introduce with reaching to customers was the challenge itself. Visualizing the  workflow was helped creating the user personas was a way to start for me as the mind mapping  tool suggests leading to forming design criteria for future expansion.

Application

The service that I planned was under the name of “Salam Juice” which needed the interlink with  the customers. For mind mapping procedure I wanted to have learning mindset, broad  repertoire and customer empathy. A target-based customer criterion was formed and a  thorough interview was done with few of the regular customer from the offline juice shops in  the first place. The customers feedback helped me to choose three of those physical outlets,  then I tried to understand the demands from the shop holders. I gave them pen and paper to  jot down their expectation, which didn’t prove to be very effective, but having a rough sketch of  what they want surely helped me having further decisions. Now, it was time for knowing the  wider range of customer that I was trying to target initially. Social media helped on that regard  a lot, as I made a google-form with questionnaires and shared with few of my friends in  Facebook who fitted the gauge of my plan. It was not satisfying me so I shared the  questionnaires in multiple Facebook food groups, though the response wasn’t something  overwhelming, it was a solid outline for me to depict the flavor choices according to the  persona criterion that I built, with gender, age, income and education level, location of  residence and some other relevant information.

By now to this portion, I already know what customers want and I had to understand the  feasibility and understand whether the economy can sustain as well. The design elements as  how to represent the service and make them loyal to our service was also palpable, because of  the mind mapping process.

Insight

What I learned, that the customer empathy is a very crucial factor for designing a service. The  questionnaire allowed me to have formal data which will ease up the future mind mapping  process and I concluded that a constant observation of behavior patterns is necessary. Surface  assumptions were made and small experimentation was done with the likes of learning launch  tool which was facilitated heavily with the mind mapping tool.

By using the mind mapping tool, I justified my assumptions and designed the service  accordingly. The anticipated system went through some modification as per the customer  driven strategy. The marketing insight developed and the customer behavior analysis helped to  reach them in a better way. Moving ahead, the delivery service needed some attention and it  was dealt with the previous learning. The total process of addressing the problem enabled me  to understand the market gap of any potential service, which led to idea generation for future  projects.

Approach

Given the fact I was helped by the mind mapping tool, I find other tools like visualization,  storytelling and learning launch to be very interesting and useful tool. Shared insights are very  important learning as per the mind mapping tool but combining the process can be aided  hugely by starting with the visualization tool, followed by connecting a story with any new  design is a fascinating concept itself, yet it seems one of the harder one to crack. So, I plan to  use the storytelling tool the first, the time I do a project. The customers seem to react to stories  better so, having a application of storytelling tool with the design of a product does incite a lot  of exiting insights. Mind mapping is a vital tool I will stick with a long time while discovering the  budding opportunity of other tools.


Reflection – Mind Mapping Challenge & Selection Mind mapping is a great tool to unravel the necessities of the demography and figuring out their actual needs as it allows extensive ways to find out a better outline for fixing up the product . I used this method to get them open up and come up with my strategies . I was having a hard time to establish a fruit drink delivery service with the local vendors in the time of lockdown due to Corona and Ramadan time . Connecting the local offline shops and finding out what flavors to introduce with reaching to customers was the challenge itself . Visualizing the workflow was helped creating the user personas was a way to start for me as the mind mapping tool suggests leading to forming design criteria for future expansion . Application The service that I planned was under the name of “ Salam Juice ” which needed the interlink with the customers . For mind mapping procedure I wanted to have learning mindset , broad repertoire and customer empathy . A target - based customer criterion was formed and a thorough interview was done with few of the regular customer from the offline juice shops in the first place . The customers feedback helped me to choose three of those physical outlets , then I tried to understand the demands from the shop holders . I gave them pen and paper to jot down their expectation , which did n’t prove to be very effective , but having a rough sketch of what they want surely helped me having further decisions . Now , it was time for knowing the wider range of customer that I was trying to target initially . Social media helped on that regard a lot , as I made a google - form with questionnaires and shared with few of my friends in Facebook who fitted the gauge of my plan . It was not satisfying me so I shared the questionnaires in multiple Facebook food groups , though the response was n’t something overwhelming , it was a solid outline for me to depict the flavor choices according to the persona criterion that I built , with gender , age , income and education level , location of residence and some other relevant information . By now to this portion , I already know what customers want and I had to understand the feasibility and understand whether the economy can sustain as well . The design elements as how to represent the service and make them loyal to our service was also palpable , because of the mind mapping process . Insight What I learned , that the customer empathy is a very crucial factor for designing a service . The questionnaire allowed me to have formal data which will ease up the future mind mapping process and I concluded that a constant observation of behavior patterns is necessary . Surface assumptions were made and small experimentation was done with the likes of learning launch tool which was facilitated heavily with the mind mapping tool . By using the mind mapping tool , I justified my assumptions and designed the service accordingly . The anticipated system went through some modification as per the customer driven strategy . The marketing insight developed and the customer behavior analysis helped to reach them in a better way . Moving ahead , the delivery service needed some attention and it was dealt with the previous learning . The total process of addressing the problem enabled me to understand the market gap of any potential service , which led to idea generation for future projects . Approach Given the fact I was helped by the mind mapping tool , I find other tools like visualization , storytelling and learning launch to be very interesting and useful tool . Shared insights are very important learning as per the mind mapping tool but combining the process can be aided hugely by starting with the visualization tool , followed by connecting a story with any new design is a fascinating concept itself , yet it seems one of the harder one to crack . So , I plan to use the storytelling tool the first , the time I do a project . The customers seem to react to stories better so , having a application of storytelling tool with the design of a product does incite a lot of exiting insights . Mind mapping is a vital tool I will stick with a long time while discovering the budding opportunity of other tools .