Reflection – Visualization

Challenge

The Zurich, a non-profit organization has established its sustainability through teaching  (classroom/online) and selling educational materials. The problem is the fact that debate is not  institutionalized in our region. That is the first obstacle – to educate customers about what debate is. And  the second one – to find the right channel of communication in order to reach our customers so that we  can “GET – KEEP – GROW”.

Selection

In order to do that, we are supposed to:

1) Do a research

2) Build our Persona

3) Brainstorm the channels

We have decided to use the visualization as a tool at all stages in order to be on the same page. The other  reason why we decided to use visualization is because we have found it the most useful tool in the process  of brainstorming.

Application

At the first stage, visualization helped us present the results of the research. Once presented with a graph,  they were easily understood by everyone.

The second stage was even easier. This time we did not visualize the direct customers (80% of our  customers are Middle and High school students), but the indirect ones - their parents. Parents are the  ones who approve, but the questionnaire has shown that the one who influenced our members the most  in order to apply and attend were the parents, relatives and older friends. So, we have decided to pay  more attention to these indirect customers. Visualization helped us bridge the gap between building the  persona and brainstorming the channels, because what appeared to be the most dominant picture was  “home”.

That is how we have decided on our third stage to place our channels of communication in the House:  that is the place where the family meets, where they discuss, make decisions, so that should be the  place where the information about debate and our Club should arrive as well.

We all have decided on info graph as a tool that could be useful not only for our team, but also for the  stakeholders outside of our organization.

Insight

Visualizing the home and family atmosphere, we have  visualized:

1) discussions around the table during the meal;

2) food preparation in kitchen;

3) vlog/video/blog in everyone’s free time (instead of  newspapers);

4) photos and posts on social media for the same reasons.

In order to achieve our first channel, we have projected  storytelling and opened resolutions on a weekly basis  through flyers, newsletters, blogs.

To get into the kitchen, we might partner with someone and  produce perheps “debate cookies” instead of “fortune  cookies”, with a resolution inside of the cookie that can be  a topic to reflect about during the day and debate with  friends and family.

The easiest one was the third idea – creating  vlogs/videos/blogs, which goes for the fourth one as well.

Finally, we have come up with a question of “What is  important for our customers?”, and have learned that it is  the progress of their children, so we have decided to work  on monthly newsletters and individual report.

Approach

Although Visualization helped us come up with “needs and  importance” of our stakeholders, it left our insight with  “may/might/could” strategy. What we learned is that we  have placed the most important stage at the smallest part  of the graph, not leaving enough space for each of these

concepts to grow and improve. The approach we have used was “the stream of consciusness” instead of  “targeting the essence”.

What we intend to improve with our next graph is:

1) placing the first and the second stage together as direct and indirect customers;

2) placing “GET-KEEP-GROW” strategy on two 2/3 of the graph. That approach would allow us to  develop each of the channels we have brainstormed in details, which would open a need for a new  project for each of the products/services mentioned in the channel section.


Reflection – Visualization Challenge The Zurich , a non - profit organization has established its sustainability through teaching ( classroom / online ) and selling educational materials . The problem is the fact that debate is not institutionalized in our region . That is the first obstacle – to educate customers about what debate is . And the second one – to find the right channel of communication in order to reach our customers so that we can “ GET – KEEP – GROW ” . Selection In order to do that , we are supposed to : 1 ) Do a research 2 ) Build our Persona 3 ) Brainstorm the channels We have decided to use the visualization as a tool at all stages in order to be on the same page . The other reason why we decided to use visualization is because we have found it the most useful tool in the process of brainstorming . Application At the first stage , visualization helped us present the results of the research . Once presented with a graph , they were easily understood by everyone . The second stage was even easier . This time we did not visualize the direct customers ( 80 % of our customers are Middle and High school students ) , but the indirect ones - their parents . Parents are the ones who approve , but the questionnaire has shown that the one who influenced our members the most in order to apply and attend were the parents , relatives and older friends . So , we have decided to pay more attention to these indirect customers . Visualization helped us bridge the gap between building the persona and brainstorming the channels , because what appeared to be the most dominant picture was “ home ” . That is how we have decided on our third stage to place our channels of communication in the House : that is the place where the family meets , where they discuss , make decisions , so that should be the place where the information about debate and our Club should arrive as well . We all have decided on info graph as a tool that could be useful not only for our team , but also for the stakeholders outside of our organization . Insight Visualizing the home and family atmosphere , we have visualized : 1 ) discussions around the table during the meal ; 2 ) food preparation in kitchen ; 3 ) vlog / video / blog in everyone ’s free time ( instead of newspapers ) ; 4 ) photos and posts on social media for the same reasons . In order to achieve our first channel , we have projected storytelling and opened resolutions on a weekly basis through flyers , newsletters , blogs . To get into the kitchen , we might partner with someone and produce perheps “ debate cookies ” instead of “ fortune cookies ” , with a resolution inside of the cookie that can be a topic to reflect about during the day and debate with friends and family . The easiest one was the third idea – creating vlogs / videos / blogs , which goes for the fourth one as well . Finally , we have come up with a question of “ What is important for our customers ? ” , and have learned that it is the progress of their children , so we have decided to work on monthly newsletters and individual report . Approach Although Visualization helped us come up with “ needs and importance ” of our stakeholders , it left our insight with “ may / might / could ” strategy . What we learned is that we have placed the most important stage at the smallest part of the graph , not leaving enough space for each of these concepts to grow and improve . The approach we have used was “ the stream of consciusness ” instead of “ targeting the essence ” . What we intend to improve with our next graph is : 1 ) placing the first and the second stage together as direct and indirect customers ; 2 ) placing “ GET - KEEP - GROW ” strategy on two 2/3 of the graph . That approach would allow us to develop each of the channels we have brainstormed in details , which would open a need for a new project for each of the products / services mentioned in the channel section .