Reflection - Learning Launch

Challenge

I am a Business Development and Marketing Manager of an EdTech company. My company aims to  provide software applications to connect schools, teachers, parents and students together. My  mission is to search schools, teachers, parents and students to use our products daily. Because  parents and students only use our products if schools also use ours too therefore to have schools in  our ecosystem is the first and most important mission I have to achieve.

With a team of 10 persons our goal/challenge is to acquire at least 1,000 schools located in our city  after 12 months with a limited budget.

Selection

Our team has used through many design thinking activities and tools to understand the market, the  competition and our competitors, so we are ready to try the learning launch tool in acquisition  schools then teachers, parents and students. This activity is an experiment meant to quickly test an  idea and prototype.

Application

For our first learning launch, we focused on only 10 schools. With this 10 schools, we tried to  provide an incentive package for each school and see how schools reacted to our incentive packages  in becoming our clients. In particular, we wanted to see if we could change economic values,  increase or decrease, of incentive packages to satisfy our goal, acquire at least 1,000 schools after 12  months with a very limited budget. Our team went through a month to approach the 10 schools.

For our second learning launch, we focused on other 40 schools. This tested our learning point in the  first learning launch that we could decrease economic value of the package. We separated 40  schools into 2 groups: group 1 we used a decreased economic value of the incentive package; group  2 we use a smaller economic value of the incentive package compare to the economic value we  applied for group 1. Our team also went through a month to approach 2 different groups.

Insight

By applying the learning launch tool, our team identified our assumptions and designed launches to  test these assumptions. Additionally, we thought through anticipated results, expecting to find a  more cost-effective way to acquire schools to meet the limitation of the budget. Our actual results  were slightly different from what we anticipated: we can decrease the economic value more than  our guess. Moving forward, our team will review this insight and incorporate it into future launch  designs. The ongoing incorporation of insight is particularly important at this stage, as launches  come before a full rollout in the design thinking timeline.

Approach

Given that our team has already gone through several design thinking activities/tools and are at this  stage in the timeline, the learning launch is the appropriate tool. As previously mentioned, our team  needs to review the insight gained from our first two launches and incorporate this insight into  future launch designs. Future launch designs should reflect insight gained, progress made, and come  closer to a compelling solution ready for full rollout.


Reflection - Learning Launch Challenge I am a Business Development and Marketing Manager of an EdTech company . My company aims to provide software applications to connect schools , teachers , parents and students together . My mission is to search schools , teachers , parents and students to use our products daily . Because parents and students only use our products if schools also use ours too therefore to have schools in our ecosystem is the first and most important mission I have to achieve . With a team of 10 persons our goal / challenge is to acquire at least 1,000 schools located in our city after 12 months with a limited budget . Selection Our team has used through many design thinking activities and tools to understand the market , the competition and our competitors , so we are ready to try the learning launch tool in acquisition schools then teachers , parents and students . This activity is an experiment meant to quickly test an idea and prototype . Application For our first learning launch , we focused on only 10 schools . With this 10 schools , we tried to provide an incentive package for each school and see how schools reacted to our incentive packages in becoming our clients . In particular , we wanted to see if we could change economic values , increase or decrease , of incentive packages to satisfy our goal , acquire at least 1,000 schools after 12 months with a very limited budget . Our team went through a month to approach the 10 schools . For our second learning launch , we focused on other 40 schools . This tested our learning point in the first learning launch that we could decrease economic value of the package . We separated 40 schools into 2 groups : group 1 we used a decreased economic value of the incentive package ; group 2 we use a smaller economic value of the incentive package compare to the economic value we applied for group 1 . Our team also went through a month to approach 2 different groups . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . Additionally , we thought through anticipated results , expecting to find a more cost - effective way to acquire schools to meet the limitation of the budget . Our actual results were slightly different from what we anticipated : we can decrease the economic value more than our guess . Moving forward , our team will review this insight and incorporate it into future launch designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout .