Challenge:

Creating Business with Tableware

I come from a country where ceramics are a specialty, and I have a large amount of

tableware stored in my home warehouse, including 5,000 plates, knives, forks, luncheon

mats, and other items. I decided to consider a business that utilizes tableware for my

life and for the development of my city.

Selection:

I used mind mapping as a tool.

It allows me to organize my thoughts in tool form and dig deep.

Application:

First, I wrote down everything in my head as it came to me.

Then, I organized related and similar ideas.

Insight:

I was able to objectively analyze what I was trying to do, what I could do, and where the

challenges were.

We realized that simply selling tableware is not enough to give us an edge over our

competitors, so we need to develop our uniqueness, such as our unique lacquering and

craftsmanship.

Approach:

In the future, we will provide Learning Launch and Storytelling tools to help people learn

how to use their own unique skills.

We want to evaluate the usefulness of ideas from the customer's perspective and

brush up on ideas from the perspective of solving the customer's problems.


Challenge : Creating Business with Tableware I come from a country where ceramics are a specialty , and I have a large amount of tableware stored in my home warehouse , including 5,000 plates , knives , forks , luncheon mats , and other items . I decided to consider a business that utilizes tableware for my life and for the development of my city . Selection : I used mind mapping as a tool . It allows me to organize my thoughts in tool form and dig deep . Application : First , I wrote down everything in my head as it came to me . Then , I organized related and similar ideas . Insight : I was able to objectively analyze what I was trying to do , what I could do , and where the challenges were . We realized that simply selling tableware is not enough to give us an edge over our competitors , so we need to develop our uniqueness , such as our unique lacquering and craftsmanship . Approach : In the future , we will provide Learning Launch and Storytelling tools to help people learn how to use their own unique skills . We want to evaluate the usefulness of ideas from the customer 's perspective and brush up on ideas from the perspective of solving the customer 's problems .