Designing for Innovation Loredana Abidin

Reﬂection: Visualization Tool

Challenge + Selection

My challenge was how to create a year long content calendar for a wellness blog that I’m  launching. I needed to come up with interesting blog post titles for weekly posts and create a  content calendar that would help me plan content for the year.

I chose the visualization tool to help me get a big picture view of what I would be writing about  and to help me ensure that the content ﬂowed well together.

Application

I ﬁrst sketched out the 4 main topics that I would be writing about. These I called Life Wellbeing  areas. I also created symbols and colors for each area.

Next I created two customer personas for my target audience. I drew landscapes of their daily  life and what their problems and needs were. I created 4 life boards for the 4 main wellness  areas and I added stickies with ideas, problems, solutions, and inspiration. I shared with a  family member and gathered additional stickies of ideas.

I wrote list of books and research that I would be writing about and I drew where they  connected to the persona’s life.

I drew symbols for holidays, seasonal milestones and other important events throughout the  year. I sketched out where content ﬁt in throughout the year and where psychological shifts  would be for the customer.

I drew a visual calendar with weekly topic ideas and where it ﬁt in my customer persona’s life.

Insight + Approach

Using the visualization tool helped me get a better sense of my customer persona by visually  mapping out their life and how they transition throughout the year with seasons.

What I learned is that by laying out the four main topics that I will be writing about over a visual  map of the customer persona’s life and seasonal milestones, I was able to see better where  content would be most impactful. I was also able to better visualize the ﬂow of content and I  saw some areas where it didn’t ﬁt in and I had to make adjustments.

Previously I had only written things in a chronological manner listing topics and months. I had  come up with a list of weekly blog posts for the year and it was very logical according to the  topic. However, when I drew landscapes and scenes for my customer persona and visually  mapped out seasonal milestones, I was able to better see the emotional map and see where  content connected better with what the customer may be going through during diﬀerent times  of year.

Once I created the visual map, I wrote out a content calendar with post ideas that would  resonate with my customer persona emotional needs.


Designing for Innovation Loredana Abidin Reﬂection : Visualization Tool Challenge + Selection My challenge was how to create a year long content calendar for a wellness blog that I ’m launching . I needed to come up with interesting blog post titles for weekly posts and create a content calendar that would help me plan content for the year . I chose the visualization tool to help me get a big picture view of what I would be writing about and to help me ensure that the content ﬂowed well together . Application I ﬁrst sketched out the 4 main topics that I would be writing about . These I called Life Wellbeing areas . I also created symbols and colors for each area . Next I created two customer personas for my target audience . I drew landscapes of their daily life and what their problems and needs were . I created 4 life boards for the 4 main wellness areas and I added stickies with ideas , problems , solutions , and inspiration . I shared with a family member and gathered additional stickies of ideas . I wrote list of books and research that I would be writing about and I drew where they connected to the persona ’s life . I drew symbols for holidays , seasonal milestones and other important events throughout the year . I sketched out where content ﬁt in throughout the year and where psychological shifts would be for the customer . I drew a visual calendar with weekly topic ideas and where it ﬁt in my customer persona ’s life . Insight + Approach Using the visualization tool helped me get a better sense of my customer persona by visually mapping out their life and how they transition throughout the year with seasons . What I learned is that by laying out the four main topics that I will be writing about over a visual map of the customer persona ’s life and seasonal milestones , I was able to see better where content would be most impactful . I was also able to better visualize the ﬂow of content and I saw some areas where it did n’t ﬁt in and I had to make adjustments . Previously I had only written things in a chronological manner listing topics and months . I had come up with a list of weekly blog posts for the year and it was very logical according to the topic . However , when I drew landscapes and scenes for my customer persona and visually mapped out seasonal milestones , I was able to better see the emotional map and see where content connected better with what the customer may be going through during diﬀerent times of year . Once I created the visual map , I wrote out a content calendar with post ideas that would resonate with my customer persona emotional needs .