Challenge: Describe your challenge, including all relevant information.

The challenge was related to figure out how to improve our operational and commercial  flow related to a commercial department / area at a Multinational Company that operate  at the Electronic Business for many years using the same “way of working” with a lot of  “bottlenecks” in several parts of it processes that had a negative impacts on

Selection: In your own words, briefly describe the tool you selected (e.g., what it is and  why you selected it for your challenge -- including any appropriate video lecture  references).

As part of the Design Thinking process applied to the business, I´ve presented the challenge  to my team and introduced them to the problem and the opportunities we are facing it.

Also I introduce them to the tool we will start to use it, Learning Launch that I selected  because it helps teams to manage a Lots of ideas and How to decide it which idea is the  best, doing fast, small and cheap experiments.

I think this is a great approach that can help organizations to test and try new things with  a limited budget, making the failure cheap.

Application: Describe how you applied the tool you selected to your challenge (e.g.,  what you did and how the tool was applied effectively or ineffectively).

First of all, with the challenge defined, we did a brainstorming to make a list of the  problems we were facing, then everybody get divided in teams (small & diverse) that will  choose a problem to work on and to do the experiments.

Every team had a budget and a period of time to applied the Learning Launch Process  (State the Hypothesis => State key Assumptions => Prioritize Key Assumptions => Design  Test for Key Assumptions => Do the Test => Confirming or Disconfirming Data => Continue  Development or Pivot or Trash Can).

We established a weekly meetings to follow up the Learning Launch Process during the  lunch time at the office in order to everybody were updated and

It was a great experience for everybody because I think they were engage of the  challenges ahead and of course felt part of the solution.

After the first meeting, some teams invited colleagues from other areas and sometimes to  the stakeholders to join and to get more feedback and make also small tests (and change  something if were needed).

I think it could be more productive, thinking in the future, if this activity can be applied to  do it during the working hours (and not only during the lunch time).

Insight: Describe the insight you gained from applying the tool you selected to your  challenge (e.g., how an insight affected your thinking about the challenge and about  design thinking more broadly).

Tons of Hypothesis came up to the surface and some of it were implemented with at least  no investment but let me summarize the experiment that were selected to be tested at  the end of the process:

Objective

Is to automate the Commercial Process at certain sales channels that allow us to cover the  entire channel & to expand (escalate) the business without increasing the headcount  (KAM / Key Account Managers).

Description

Use a virtual platform (or to develop it) that help us to automatize and centralize our  KAMs & Sales Administration´s operational processes. This platform will allow to our  dealers to make purchase orders (by themselves), to access to our price list*, receive the  invoices and exchange all type of commercial documents / information with us.

Benefits

To gain more Time to market / Increase commercial speed & operational efficiency / sales  increase without headcount increasing

It was a great journey that helps us to innovate and change things that before seems  unchangeable.

Approach: Describe what you might do differently next time -- applying the same tool  you selected or a different one -- and the reason(s) why.

As I mention above I think It will could be more productive, if this activity can be applied  to do it during the working hours (and not only during the lunch time).


Challenge : Describe your challenge , including all relevant information . The challenge was related to figure out how to improve our operational and commercial flow related to a commercial department / area at a Multinational Company that operate at the Electronic Business for many years using the same “ way of working ” with a lot of “ bottlenecks ” in several parts of it processes that had a negative impacts on Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . As part of the Design Thinking process applied to the business , I´ve presented the challenge to my team and introduced them to the problem and the opportunities we are facing it . Also I introduce them to the tool we will start to use it , Learning Launch that I selected because it helps teams to manage a Lots of ideas and How to decide it which idea is the best , doing fast , small and cheap experiments . I think this is a great approach that can help organizations to test and try new things with a limited budget , making the failure cheap . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . First of all , with the challenge defined , we did a brainstorming to make a list of the problems we were facing , then everybody get divided in teams ( small & diverse ) that will choose a problem to work on and to do the experiments . Every team had a budget and a period of time to applied the Learning Launch Process ( State the Hypothesis = > State key Assumptions = > Prioritize Key Assumptions = > Design Test for Key Assumptions = > Do the Test = > Confirming or Disconfirming Data = > Continue Development or Pivot or Trash Can ) . We established a weekly meetings to follow up the Learning Launch Process during the lunch time at the office in order to everybody were updated and It was a great experience for everybody because I think they were engage of the challenges ahead and of course felt part of the solution . After the first meeting , some teams invited colleagues from other areas and sometimes to the stakeholders to join and to get more feedback and make also small tests ( and change something if were needed ) . I think it could be more productive , thinking in the future , if this activity can be applied to do it during the working hours ( and not only during the lunch time ) . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Tons of Hypothesis came up to the surface and some of it were implemented with at least no investment but let me summarize the experiment that were selected to be tested at the end of the process : Objective Is to automate the Commercial Process at certain sales channels that allow us to cover the entire channel & to expand ( escalate ) the business without increasing the headcount ( KAM / Key Account Managers ) . Description Use a virtual platform ( or to develop it ) that help us to automatize and centralize our KAMs & Sales Administration´s operational processes . This platform will allow to our dealers to make purchase orders ( by themselves ) , to access to our price list * , receive the invoices and exchange all type of commercial documents / information with us . Benefits To gain more Time to market / Increase commercial speed & operational efficiency / sales increase without headcount increasing It was a great journey that helps us to innovate and change things that before seems unchangeable . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . As I mention above I think It will could be more productive , if this activity can be applied to do it during the working hours ( and not only during the lunch time ) .