Challenge:

Leading the portfolio of a large pharmaceutical company has its own challenges. Especially as, we  depend on support from many Cross Functional Teams (CFT), which do not report to portfolio.

Living the Corporate motto of “Good Health Can’t Wait”, we have to deliver a product at record time  that offers “Better Tolerability and Compliance to millions of Diabetic people and also happens to be  of “FIRST TO MARKET” category

This project has external and internal challenges. All the external challenges can be handled by  motivated and united internal teams.

Selection:

The time-line is to deliver stocks to market within 30 days of getting necessary regulatory approvals.  This means AGILITY, SPEED and RIGOR in Execution, which can only be achieved by MOTIVATED CFT

We chose “STORY TELLING” tool. Because story telling is the DIFFERENCE between SOLVING A  PROBLEM and CREATING A CAUSE.

Because CAUSE is something that IGNITES PEOPLE and UNITES PEOPLE.

In a large organisation, igniting and uniting people with a cause/ larger PURPOSE can only make this  project deliverable with-in the stipulated time-lines

Application:

We have listed down the key CFT members who would be the AUDIENCE. The entire story is designed  for the audience. The larger PURPOSE/ CAUSE of delivering this product at record time is to facilitate  better lives for millions of diabetic people and to live the corporate motto of Good Health Can’t wait.

Once the CAUSE is established, we focussed on the BIG problem of current way of doing things and  the resultant delays, which would make us lose the CAUSE.

Through some examples of diabetic patients within CFT or their family members, we could able to  make the emotional connect. The entire CFT got into the frame of mind that they want to take on this  challenge and make it a CAUSE that they can invest in.

We have aligned the CFT on CLEAR SEQUENCE of events from START to FINISH

Insight:

The pleasant surprise was, CFT putting together a granular work flow to meet this Challenge, identified  key stake holders, and aligned them to the CAUSE. They proactively identified possible bottlenecks  from both external and internal sources and took pre-emptive steps.

Project management meetings of daily and weekly were fully attended and with complete inputs. The  BELONGING and MOTIVATION are palpable

External supply partners were made part of audience, so that they are equally motivated and ensured  that material is supplied in the prescribed quality and ordered quantity and ahead of agreed time- lines.

Having moments of REFLECTION through open house and Q&A sessions helped the team to get  CLARITY on way forward.

I vividly remember how the plant regulatory team got local regulatory license in record time, which  would have taken 2 to 3 weeks in normal situation. Teammates spending late hours on telecons (Being  COVID-19 times) and people at plant finishing the TASK well ahead of time-lines by taking all COVID- 19 safety precautions.

So GREATFUL to the entire CFT for delivering stocks in 3 weeks, well ahead of time-lines.

This is what happens, when the team is IGNITED, UNITED and working for a CAUSE.

Approach:

STORY TELLING for creating a CAUSE is the most appropriate DESIGN THINKING TOOL for this kind of  transformative effort.

Ignited teammates are the CATALYSTS who proactively anticipate and resolve issues and bring in rigor  and speed of execution, because they are not delivering a PRODUCT, but they are working for a CAUSE.  They are making lives of millions of diabetics better.


Challenge : Leading the portfolio of a large pharmaceutical company has its own challenges . Especially as , we depend on support from many Cross Functional Teams ( CFT ) , which do not report to portfolio . Living the Corporate motto of “ Good Health Ca n’t Wait ” , we have to deliver a product at record time that offers “ Better Tolerability and Compliance to millions of Diabetic people and also happens to be of “ FIRST TO MARKET ” category This project has external and internal challenges . All the external challenges can be handled by motivated and united internal teams . Selection : The time - line is to deliver stocks to market within 30 days of getting necessary regulatory approvals . This means AGILITY , SPEED and RIGOR in Execution , which can only be achieved by MOTIVATED CFT We chose “ STORY TELLING ” tool . Because story telling is the DIFFERENCE between SOLVING A PROBLEM and CREATING A CAUSE . Because CAUSE is something that IGNITES PEOPLE and UNITES PEOPLE . In a large organisation , igniting and uniting people with a cause/ larger PURPOSE can only make this project deliverable with - in the stipulated time - lines Application : We have listed down the key CFT members who would be the AUDIENCE . The entire story is designed for the audience . The larger PURPOSE/ CAUSE of delivering this product at record time is to facilitate better lives for millions of diabetic people and to live the corporate motto of Good Health Ca n’t wait . Once the CAUSE is established , we focussed on the BIG problem of current way of doing things and the resultant delays , which would make us lose the CAUSE . Through some examples of diabetic patients within CFT or their family members , we could able to make the emotional connect . The entire CFT got into the frame of mind that they want to take on this challenge and make it a CAUSE that they can invest in . We have aligned the CFT on CLEAR SEQUENCE of events from START to FINISH Insight : The pleasant surprise was , CFT putting together a granular work flow to meet this Challenge , identified key stake holders , and aligned them to the CAUSE . They proactively identified possible bottlenecks from both external and internal sources and took pre - emptive steps . Project management meetings of daily and weekly were fully attended and with complete inputs . The BELONGING and MOTIVATION are palpable External supply partners were made part of audience , so that they are equally motivated and ensured that material is supplied in the prescribed quality and ordered quantity and ahead of agreed time- lines . Having moments of REFLECTION through open house and Q&A sessions helped the team to get CLARITY on way forward . I vividly remember how the plant regulatory team got local regulatory license in record time , which would have taken 2 to 3 weeks in normal situation . Teammates spending late hours on telecons ( Being COVID-19 times ) and people at plant finishing the TASK well ahead of time - lines by taking all COVID- 19 safety precautions . So GREATFUL to the entire CFT for delivering stocks in 3 weeks , well ahead of time - lines . This is what happens , when the team is IGNITED , UNITED and working for a CAUSE . Approach : STORY TELLING for creating a CAUSE is the most appropriate DESIGN THINKING TOOL for this kind of transformative effort . Ignited teammates are the CATALYSTS who proactively anticipate and resolve issues and bring in rigor and speed of execution , because they are not delivering a PRODUCT , but they are working for a CAUSE . They are making lives of millions of diabetics better .