Storytelling - Sales Asset

Challenge: I work as an Admissions Counselor helping people in enrolling into our  education programs. Now, as a counselor, my job is to make sure that the learners are really  able to understand the USP of the program, where they can connect it to their career and  can really see its value. But apparently, I used to be like a chatbot(website), just telling the  data which was already present on the website. Thus, my conversion ratio (lead to sales)  was less since not many learners could identify the benefits of enrolling into the program.      Selection: I understood that I will have to change the way I counsel and add more meaning  and value to it. The tool which I used was story-telling. I could understand that for a learner  to completely relate to our program(product), it is important that I share relevant examples  which he could easily relate to. And thus, he would get the underlying value addition of the  program.      Application: So, moving forward, in all my counselling, I used to tell two stories where in the  first case(let’s say X), the learner who took the program and then, explained his career  growth after few years, how he could moved up the corporate ladder, how he managed to  apply his learnings into various work activities, how he used to networking for better  opportunities etc. In the second case(consider Y), the learner did not enroll into the program  and thereby lead to a flat trajectory of career growth and where he missed on various  opportunities to scale up.      Insight: By doing this, there were three clear insights viz. 1) There is more engagement with  the learner during the counselling. 2) I am able to build more trust with the learner. 3) The  conversion of lead to sales has increased phenomenally.      Approach: In future, I am looking to innovate with various styles of storytelling; one of which  is the prompting where I keep on continuously asking questions regarding their future and  whether they are taking active steps in that direction. The moment I find an answer where  they aren’t prepared would be my gateway to explain the benefit of our program linking to  that question in a storytelling manner.


Storytelling - Sales Asset Challenge : I work as an Admissions Counselor helping people in enrolling into our education programs . Now , as a counselor , my job is to make sure that the learners are really able to understand the USP of the program , where they can connect it to their career and can really see its value . But apparently , I used to be like a chatbot(website ) , just telling the data which was already present on the website . Thus , my conversion ratio ( lead to sales ) was less since not many learners could identify the benefits of enrolling into the program . Selection : I understood that I will have to change the way I counsel and add more meaning and value to it . The tool which I used was story - telling . I could understand that for a learner to completely relate to our program(product ) , it is important that I share relevant examples which he could easily relate to . And thus , he would get the underlying value addition of the program . Application : So , moving forward , in all my counselling , I used to tell two stories where in the first case(let ’s say X ) , the learner who took the program and then , explained his career growth after few years , how he could moved up the corporate ladder , how he managed to apply his learnings into various work activities , how he used to networking for better opportunities etc . In the second case(consider Y ) , the learner did not enroll into the program and thereby lead to a flat trajectory of career growth and where he missed on various opportunities to scale up . Insight : By doing this , there were three clear insights viz . 1 ) There is more engagement with the learner during the counselling . 2 ) I am able to build more trust with the learner . 3 ) The conversion of lead to sales has increased phenomenally . Approach : In future , I am looking to innovate with various styles of storytelling ; one of which is the prompting where I keep on continuously asking questions regarding their future and whether they are taking active steps in that direction . The moment I find an answer where they are n’t prepared would be my gateway to explain the benefit of our program linking to that question in a storytelling manner .