Example Reflection: Journey Mapping

Challenge

I am an undergraduate student who wants to build a start-up based on the cheap and time saving  agricultural equipment. And I have bunch of ideas for the start-up and the problem also lies in it. The  problem is, I have so many ideas and I am not able to decide which is the better than others.

Selection

As we know, the tool ‘Journey Mapping’ is the first tool in ‘What is?’. It is also my first step towards  my start-up building journey. Rather than deciding which idea is better on my own perception, I  would collect the information by knowing my customer’s deeply. And I will choose the solution  which will solve my customer’s problem efficiently.

Application

First, we will go to some villages where we think the availability of the equipment is difficult or they  are not able to afford them. Then, we will hold a survey in which we will ask which kind of problem  you guys are facing while farming. Problem could be based on equipment of farming, water, seeds,  or any other thing. After holding a survey, we will look for the problems on our own perception with  observing the villagers for some days and time taken to do a particular work. After collecting all the  data, and doing all the research, we will compile it and brainstorm with our team members, then we  will propose the possible solutions to some of the farmers and know their views on it.

Insight

What we will get from this?

I don’t have much knowledge about a start-up. And I am always having problem in finding what is  good idea or what is bad idea. Now, I know everything is relative. So, I am started to look for better  ideas rather than perfect ones. And it is a systematic process to get a better solution.

Approach

My approach of doing it is rather simple. The most important thing of this tool is that its customer  centered. So, I have to focus on my customers and my customers are farmers who can’t afford  expensive equipment. So, I have to look for the villages where these kinds of farmers live.  Fortunately, in India, there are so many villages having this problem.


Example Reflection : Journey Mapping Challenge I am an undergraduate student who wants to build a start - up based on the cheap and time saving agricultural equipment . And I have bunch of ideas for the start - up and the problem also lies in it . The problem is , I have so many ideas and I am not able to decide which is the better than others . Selection As we know , the tool ‘ Journey Mapping ’ is the first tool in ‘ What is ? ’ . It is also my first step towards my start - up building journey . Rather than deciding which idea is better on my own perception , I would collect the information by knowing my customer ’s deeply . And I will choose the solution which will solve my customer ’s problem efficiently . Application First , we will go to some villages where we think the availability of the equipment is difficult or they are not able to afford them . Then , we will hold a survey in which we will ask which kind of problem you guys are facing while farming . Problem could be based on equipment of farming , water , seeds , or any other thing . After holding a survey , we will look for the problems on our own perception with observing the villagers for some days and time taken to do a particular work . After collecting all the data , and doing all the research , we will compile it and brainstorm with our team members , then we will propose the possible solutions to some of the farmers and know their views on it . Insight What we will get from this ? I do n’t have much knowledge about a start - up . And I am always having problem in finding what is good idea or what is bad idea . Now , I know everything is relative . So , I am started to look for better ideas rather than perfect ones . And it is a systematic process to get a better solution . Approach My approach of doing it is rather simple . The most important thing of this tool is that its customer centered . So , I have to focus on my customers and my customers are farmers who ca n’t afford expensive equipment . So , I have to look for the villages where these kinds of farmers live . Fortunately , in India , there are so many villages having this problem .