STORYTELLING

Challenge and Selection:

The business landscape is changing quickly. Organisational structures are flatter and reporting lines  more complex. Employees, customers and clients are spread around the world. People are struggling  with information overload. Yet, leaders still need to influence and persuade in this constantly  changing environment. Storytelling gives them the opportunity to do this. Hence, storytelling is one  of the most important tool in empowering the organization. I am a student who works with an  organization for empowerment of the women and girls in rural and marginalised communities,  leading to improvement in their lives and livelihood. When I was working with them, there were  many stories to share for different reasons. They all had stories of their lives, some were happy  stories while some where sad. I used to connect them through these stories by saying stories of my  life. This used to help them to visualize the sense of empowerment and essence of independence.  These information are of great use to develop different strategies to imply on them so as to gain  more empowerment in the area where they are lacking in their lives.

Application:

It is very important to know your audiences while approaching to the strategy that have the most  impact in their development of their lives. Every person is unique and addressing to their needs in  particular way is foremost important in course of giving them a better life. I have a story where I  used the tool of storytelling. So, here it goes. I was working in welfare shelter of giving the  opportunities to learn techniques like sewing machine to the women who were abandoned by their  families and by their societies. Everyone were doing good and learning the skill. There are was I  woman who was really traumatized by the incident that had happened in her life. Initially, she was  not willing to share her story but giving her spending some time her and assuring her how safe she is  here, she discussed the incident of her life. She told how survived a life where she was a victim of  domestic violence and she was terrified that she would fall or that some other crisis would befall her  while in staying in the shelter.

Insight and Approach:

Well, that was the moment where I opened up my story. I told her that how my mother was also a  victim of long time of domestic violence. I shared with her the inspiring story of mother how she  took a step of coming out of that hell and lived an independent life with her daughter and become  the only responsible bread earner. Looking at me, she smiled and told me that she can see the result  of my mother’s upbringing. That was the moment we felt connected. I could see a sense of peace on  her face. She stopped panicking and with all her courage she took a step towards her bring future.

So, I felt the need of empathy and compassion towards such vulnerable community. I reported the  same to organization and requested them to change their policies. So, the organization re-evaluated  and the caseworkers are going through new training.

Before this incident, I never felt the importance of the storytelling tool. It is such a powerful tool. A  brand which needs to connect with their audiences should have good story.

Hence, a leader needs to be a good storyteller as storytelling is at the heart of every successful  business.


STORYTELLING Challenge and Selection : The business landscape is changing quickly . Organisational structures are flatter and reporting lines more complex . Employees , customers and clients are spread around the world . People are struggling with information overload . Yet , leaders still need to influence and persuade in this constantly changing environment . Storytelling gives them the opportunity to do this . Hence , storytelling is one of the most important tool in empowering the organization . I am a student who works with an organization for empowerment of the women and girls in rural and marginalised communities , leading to improvement in their lives and livelihood . When I was working with them , there were many stories to share for different reasons . They all had stories of their lives , some were happy stories while some where sad . I used to connect them through these stories by saying stories of my life . This used to help them to visualize the sense of empowerment and essence of independence . These information are of great use to develop different strategies to imply on them so as to gain more empowerment in the area where they are lacking in their lives . Application : It is very important to know your audiences while approaching to the strategy that have the most impact in their development of their lives . Every person is unique and addressing to their needs in particular way is foremost important in course of giving them a better life . I have a story where I used the tool of storytelling . So , here it goes . I was working in welfare shelter of giving the opportunities to learn techniques like sewing machine to the women who were abandoned by their families and by their societies . Everyone were doing good and learning the skill . There are was I woman who was really traumatized by the incident that had happened in her life . Initially , she was not willing to share her story but giving her spending some time her and assuring her how safe she is here , she discussed the incident of her life . She told how survived a life where she was a victim of domestic violence and she was terrified that she would fall or that some other crisis would befall her while in staying in the shelter . Insight and Approach : Well , that was the moment where I opened up my story . I told her that how my mother was also a victim of long time of domestic violence . I shared with her the inspiring story of mother how she took a step of coming out of that hell and lived an independent life with her daughter and become the only responsible bread earner . Looking at me , she smiled and told me that she can see the result of my mother ’s upbringing . That was the moment we felt connected . I could see a sense of peace on her face . She stopped panicking and with all her courage she took a step towards her bring future . So , I felt the need of empathy and compassion towards such vulnerable community . I reported the same to organization and requested them to change their policies . So , the organization re - evaluated and the caseworkers are going through new training . Before this incident , I never felt the importance of the storytelling tool . It is such a powerful tool . A brand which needs to connect with their audiences should have good story . Hence , a leader needs to be a good storyteller as storytelling is at the heart of every successful business .