Reflection- Visualization

Challenge

As a member who has recently joined a digital marketing team, I have difficulties expressing my  ideas. My duties include providing graphic designers how I want an artwork based on a text content  that I am creating, coming up with creative commercial video contents and sometimes marketing  campaigns.

Selection

The first tool I used was visualization. As I am a part of a marketing team, I use this approach at  internal brainstorming sessions with my team. I have to come up with creative video ideas, content  planning timelines and other idea presenting activities. I use the technique of a straw man  visualization to explain my video concept to my manager, story board writers and graphic designers.

Application

I used to write detailed scripts for my video ideas and ask story board writers to turn them into what  visually easy to view. However, there were some difficulties to identify and define what I really want.  So I used straw man techniques when it’s appropriate for better understanding of my script.

Another one is when I am to present a marketing materials or marketing campaigns, I provide some  questions as points of discussion and a straw man graphic as I have learned in module 1 on a piece  of paper and a flow of this brain storming session so that they can provide their thoughts or even  graphic designers can also share some awesome visualizations. Since my team is made up of  members from various expertise areas, the answers to my questions or some more questions from  their points of view on provided pieces of paper creates a view full of new insights and agreements  from group discussion.

Insight

After applying this visualization technique, I could communicate with my team at meetings better,  especially with graphic designers where I have to express a lot of how I want an artwork to look like.  I could understand my team and the way they work better after I have collected their comments by  providing questions and a straw man graphic as points of discussion.

Approach

Visualization works really well for me and I am planning to use the mind mapping technique in the  future for my marketing campaign ideas. Marketing campaign requires a well thought out plan and it  also includes many key issues and braining storming stages to be carried out with a team so I think  mind mapping will help me collect knowledge, remember and create ideas.


Reflection- Visualization Challenge As a member who has recently joined a digital marketing team , I have difficulties expressing my ideas . My duties include providing graphic designers how I want an artwork based on a text content that I am creating , coming up with creative commercial video contents and sometimes marketing campaigns . Selection The first tool I used was visualization . As I am a part of a marketing team , I use this approach at internal brainstorming sessions with my team . I have to come up with creative video ideas , content planning timelines and other idea presenting activities . I use the technique of a straw man visualization to explain my video concept to my manager , story board writers and graphic designers . Application I used to write detailed scripts for my video ideas and ask story board writers to turn them into what visually easy to view . However , there were some difficulties to identify and define what I really want . So I used straw man techniques when it ’s appropriate for better understanding of my script . Another one is when I am to present a marketing materials or marketing campaigns , I provide some questions as points of discussion and a straw man graphic as I have learned in module 1 on a piece of paper and a flow of this brain storming session so that they can provide their thoughts or even graphic designers can also share some awesome visualizations . Since my team is made up of members from various expertise areas , the answers to my questions or some more questions from their points of view on provided pieces of paper creates a view full of new insights and agreements from group discussion . Insight After applying this visualization technique , I could communicate with my team at meetings better , especially with graphic designers where I have to express a lot of how I want an artwork to look like . I could understand my team and the way they work better after I have collected their comments by providing questions and a straw man graphic as points of discussion . Approach Visualization works really well for me and I am planning to use the mind mapping technique in the future for my marketing campaign ideas . Marketing campaign requires a well thought out plan and it also includes many key issues and braining storming stages to be carried out with a team so I think mind mapping will help me collect knowledge , remember and create ideas .