Kamrul Javed 14/11/2018

Visualisation tool for drone development

Challenge

I own a drone solutions company and my/our challenge is to always improve our products and  services. Currently we are in the process of developing a new drone. With this we need to come  up with something new, something diﬀerent. Find our target audience and work around their  needs to create the ultimate drone.

Selection

As we are designing the drone in house it is clear to start with the visualisation tool to discover our  needs, our clients needs, designs, and put our ideas into a picture. Allowing us to put our ideas  together and think about possibilities we haven’t seen before.

Application

For our ﬁst visualisation tool we started with everyone in the team putting up their ideas on a  board in picture, word and design form. This lead to lots of discussions about diﬀerent types of  idea and brought up new ideas which we also added to the board. For the second part we took all  our ideas and started to see patterns, situations it can be used for and diﬀerent segments. Our  challenge was to pick out which to leave out and focus on whats important and doing so in a  group, everyone is diﬀerent and cant agree on everything.

Insight

By applying the visualisation tool, my team and I identiﬁed our key solutions and design ideas and  built a better understanding of where and how we move forward and create a more eﬃcient  workﬂow. The results were much better than expected and we though more broadly than we have  in previous meetings, discovering several new use cases for our drone which we will be pursuing.

Approach

This new way of discovering ideas had a big impact on the team and is deﬁnitely something we  are going to continue using in our brainstorming phase. Moving forward we will analyse all the  information we have put together and use it to generate story around it in video form and put the  customer experience and usage in focus. Then push it out to a select group and analyse the  responses. This will give us a better understanding of what the end user thinks of the product and  if theres anything we’ve missed in our design thinking process.


Kamrul Javed 14/11/2018 Visualisation tool for drone development Challenge I own a drone solutions company and my / our challenge is to always improve our products and services . Currently we are in the process of developing a new drone . With this we need to come up with something new , something diﬀerent . Find our target audience and work around their needs to create the ultimate drone . Selection As we are designing the drone in house it is clear to start with the visualisation tool to discover our needs , our clients needs , designs , and put our ideas into a picture . Allowing us to put our ideas together and think about possibilities we have n’t seen before . Application For our ﬁst visualisation tool we started with everyone in the team putting up their ideas on a board in picture , word and design form . This lead to lots of discussions about diﬀerent types of idea and brought up new ideas which we also added to the board . For the second part we took all our ideas and started to see patterns , situations it can be used for and diﬀerent segments . Our challenge was to pick out which to leave out and focus on what s important and doing so in a group , everyone is diﬀerent and ca nt agree on everything . Insight By applying the visualisation tool , my team and I identiﬁed our key solutions and design ideas and built a better understanding of where and how we move forward and create a more eﬃcient workﬂow . The results were much better than expected and we though more broadly than we have in previous meetings , discovering several new use cases for our drone which we will be pursuing . Approach This new way of discovering ideas had a big impact on the team and is deﬁnitely something we are going to continue using in our brainstorming phase . Moving forward we will analyse all the information we have put together and use it to generate story around it in video form and put the customer experience and usage in focus . Then push it out to a select group and analyse the responses . This will give us a better understanding of what the end user thinks of the product and if there s anything we ’ve missed in our design thinking process .