Reflection: Mind Mapping

Challenge & Selection    I am part of the “Style Leading” project that seeks to connect people through learning of  new internet technologies, like web design, web development, among others. We have  created various communication channels for this project, including face-to-face and online  sessions. In these sessions, we present new topics using practices and workshops. Our  goal is to create a larger community and to generate engagement and new knowledge for  the participants of each session.   With the knowledge, members will be able to create  their own technology-based projects and generate income.    During the first weeks of the project, it had a steady growth in the number of participants  in each session, but then new members stopped arriving. We did not understand what  could be the reason why new members were not arriving.     Selection    This is why we use the Mind Mapping tool. We must start by better understanding the  problem and Mind Mapping it makes it easier for us to identify patterns and  characteristics into the behaviors, needs and objectives of each member.       Application    We started obtaining information from the current members of the program and from  those knew about the program and didn’t enroll or participate actively.       We were able to identify how people perceived the benefits of the project and how they  applied it or not within their work and personal environment.  In the data analysis, it  allowed us to segment people according to their personal characteristics with reference to  how they create their own barriers and motivations based on the benefits of the project.    Only after this research we finally asked, “what if…?” and started generating ideas and  creating and launching different small projects in order to have our minimum viable  product of the program ready for launch.    One of the ideas that emerged, one of my favorites, was called “Ritmo”.  A solution that  allows members and non-members to have all the information of the project and its  different sessions per week and per month, where they can participate in the session at  the most convenient time based on the objectives and needs of each member.  Another product they created was “The Challenge”. This allows members to create new  projects based on the workshops they have participated in and, thus, are able to promote

their work and get feedback from other members, allowing them to improve their project  before launching it on the market.     Insight    Now, the “Style Leading” project has more control since the number of people participating in  each session is more predictable and it is possible to have a more complete schedule of activities.  Now, it is possible to have sessions with workshops focused on helping members meet the  objectives of each session.    The project has excellent growth, new members are at least 34% every month and more than 92%  of members continue to actively participate in sessions after 12 months.    64% of the members manage to improve their income after 8 months of actively participating in  the sessions, either because they create a successful project, or they get a better job position  based on their new knowledge and constant learning.      Approach    In design thinking, we use the mind mapping process to capture and represent the minds  of our members.     We involve our colleagues in order to develop a common mind among them regarding the  current reality of a design challenge.


Reflection : Mind Mapping Challenge & Selection I am part of the “ Style Leading ” project that seeks to connect people through learning of new internet technologies , like web design , web development , among others . We have created various communication channels for this project , including face - to - face and online sessions . In these sessions , we present new topics using practices and workshops . Our goal is to create a larger community and to generate engagement and new knowledge for the participants of each session . With the knowledge , members will be able to create their own technology - based projects and generate income . During the first weeks of the project , it had a steady growth in the number of participants in each session , but then new members stopped arriving . We did not understand what could be the reason why new members were not arriving . Selection This is why we use the Mind Mapping tool . We must start by better understanding the problem and Mind Mapping it makes it easier for us to identify patterns and characteristics into the behaviors , needs and objectives of each member . Application We started obtaining information from the current members of the program and from those knew about the program and did n’t enroll or participate actively . We were able to identify how people perceived the benefits of the project and how they applied it or not within their work and personal environment . In the data analysis , it allowed us to segment people according to their personal characteristics with reference to how they create their own barriers and motivations based on the benefits of the project . Only after this research we finally asked , “ what if … ? ” and started generating ideas and creating and launching different small projects in order to have our minimum viable product of the program ready for launch . One of the ideas that emerged , one of my favorites , was called “ Ritmo ” . A solution that allows members and non - members to have all the information of the project and its different sessions per week and per month , where they can participate in the session at the most convenient time based on the objectives and needs of each member . Another product they created was “ The Challenge ” . This allows members to create new projects based on the workshops they have participated in and , thus , are able to promote their work and get feedback from other members , allowing them to improve their project before launching it on the market . Insight Now , the “ Style Leading ” project has more control since the number of people participating in each session is more predictable and it is possible to have a more complete schedule of activities . Now , it is possible to have sessions with workshops focused on helping members meet the objectives of each session . The project has excellent growth , new members are at least 34 % every month and more than 92 % of members continue to actively participate in sessions after 12 months . 64 % of the members manage to improve their income after 8 months of actively participating in the sessions , either because they create a successful project , or they get a better job position based on their new knowledge and constant learning . Approach In design thinking , we use the mind mapping process to capture and represent the minds of our members . We involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge .