Example Reflection - Storytelling      1 - Challenge & Selection    We all are going through hard times, so I have decided choose start my challenge with the  question “how to start a profitable small business during the pandemic”. My best friend’s  grandma is 91 years old, and during quarantine she was at home feeling completely useless  so the family started to help her feel more useful asking her to cook her best dishes. Her  whole life she has being cooking for love, so why don’t turn it to a business? Even a first trial  to see how it goes. So I started to think which design tool will be a great fit to start solving  this problem and I decided to choose “storytelling”, since her grandma has a beautiful story  of life to share and inspire other people.      3 - Application    First was decided which kind of food it will be easy and a “playful” way for a 91 years old  woman to cook feeling useful - also a dish that would be easily to sell. After decided what to  sell taking into all facts, recipes, quantity of ingredients, how to prepare, etc. I choose  “storytelling” and started to create personas to represent the future customers. From there  we created a instagram page to spread the new business using the storytelling to create  empathy and connection with the customers, trying to reach them emotionally and creating  bonds.     The tool works well I think because it was a real and fascinating story of a 91 yo woman who  always loved to cook making delicious handmade chicken croquettes. After spend a while in  a hospital she went back to one of your daughters house and she wants to feel helpful and  fill your time.    4 - Insight    As choosing storytelling as a tool I could be able to open up and build empathy between  the  new business and the future customers through a real story of life. I think people value more  those stories and handmade dishes made with love.       5 - Approach    I will probably use the same tool but maybe applying one more tool to help with the whole  business approach.


Example Reflection - Storytelling 1 - Challenge & Selection We all are going through hard times , so I have decided choose start my challenge with the question “ how to start a profitable small business during the pandemic ” . My best friend ’s grandma is 91 years old , and during quarantine she was at home feeling completely useless so the family started to help her feel more useful asking her to cook her best dishes . Her whole life she has being cooking for love , so why do n’t turn it to a business ? Even a first trial to see how it goes . So I started to think which design tool will be a great fit to start solving this problem and I decided to choose “ storytelling ” , since her grandma has a beautiful story of life to share and inspire other people . 3 - Application First was decided which kind of food it will be easy and a “ playful ” way for a 91 years old woman to cook feeling useful - also a dish that would be easily to sell . After decided what to sell taking into all facts , recipes , quantity of ingredients , how to prepare , etc . I choose “ storytelling ” and started to create personas to represent the future customers . From there we created a instagram page to spread the new business using the storytelling to create empathy and connection with the customers , trying to reach them emotionally and creating bonds . The tool works well I think because it was a real and fascinating story of a 91 yo woman who always loved to cook making delicious handmade chicken croquettes . After spend a while in a hospital she went back to one of your daughters house and she wants to feel helpful and fill your time . 4 - Insight As choosing storytelling as a tool I could be able to open up and build empathy between the new business and the future customers through a real story of life . I think people value more those stories and handmade dishes made with love . 5 - Approach I will probably use the same tool but maybe applying one more tool to help with the whole business approach .