Storytelling

1.- Challenge: With 2 of my best friends, we seek to create a clothing brand focused on

young people between 15 and 25 years old and on the new fashion trends that appear

in the market.

2.- Selection: Storytelling is a tool that works in marketing to attract the public through

the presentation of stories that arouse the interest of listeners. This in order to publicize

the values and essence of a brand.

I chose this technique because I believe that I can draw on the stories of large

companies, to be able to achieve something similar with my own brand and challenge.

3.- Application: I base myself mainly on the history of Airbnb. This brand interviewed

many of its customers to make them the heart of its campaign. I think this is what I am

looking for with my challenge, that the essence of the customer is felt in each garment.

4.- Perspective: The truth is that the fact of conducting interviews like Airbnb is still in

process, because it could only do them in a small social circle to which I belong.

Although, knowing the little information I obtained, I was able to get an idea of where I

want to go with my brand.

5.- Approach: No doubt, there are endless brands that have success stories. I wouldn´t

apply storytelling with my own brand. Rather, I would inquire into many more successful

companies in order to put into practice what they tell in their stories. There will always

be a lot to know and apply for my own brand.


Storytelling 1.- Challenge : With 2 of my best friends , we seek to create a clothing brand focused on young people between 15 and 25 years old and on the new fashion trends that appear in the market . 2.- Selection : Storytelling is a tool that works in marketing to attract the public through the presentation of stories that arouse the interest of listeners . This in order to publicize the values and essence of a brand . I chose this technique because I believe that I can draw on the stories of large companies , to be able to achieve something similar with my own brand and challenge . 3.- Application : I base myself mainly on the history of Airbnb . This brand interviewed many of its customers to make them the heart of its campaign . I think this is what I am looking for with my challenge , that the essence of the customer is felt in each garment . 4.- Perspective : The truth is that the fact of conducting interviews like Airbnb is still in process , because it could only do them in a small social circle to which I belong . Although , knowing the little information I obtained , I was able to get an idea of where I want to go with my brand . 5.- Approach : No doubt , there are endless brands that have success stories . I wouldn´t apply storytelling with my own brand . Rather , I would inquire into many more successful companies in order to put into practice what they tell in their stories . There will always be a lot to know and apply for my own brand .