Assignment : Reflection – Visualization     Challenge & Selection: Competition was saturating the existing market and it was high time  we had to come up with a solution that would help us with a disruptive solution to establish  our brand awareness in the untapped market. We wanted to attract new-to-market  category of customers (People who have never traded or invested in stock market through  any means and don’t have much knowledge about the financial planning and investing) to  increase the reach & awareness of our brand. The challenge was to attract the attention of a  generation that has perpetual attention deficit and to make a positive impression about the  brand and what it can do for the customers.   To address this challenge we opted for the visualization tool as it is the most useful tools of  design thinking. We were a team of 7 people working to the problem stated above and with  a group of people it always helps when you communicate non-verbally through visuals. It  always gives everyone a platform to voice out their ideas and show how they are visualising  the solution. In the way, it helps everyone pick the most optimised solution to the problem  which can be put into implementation fast and lesser risk of miscommunication.    Application:  To start with I drew a circle in the centre of the white board labelling it as the  social media platform ‘Instagram’. After which I handed over a marker & sticky notes to  each team member and asked them to make a list of all comforting and discomforting  reasons for which a millennial user would or would not choose to follow our brand or buy  our product. Thereafter, each one of us came forward and stuck their sticky notes around  the circle. To the right of the circle were the discomforting reasons and to the left was the  comforting reasons. One by one we started evaluated both list of reasons and we realized  what was required for us to try and that we had not tried it until now. We wanted to try fast  and if at all fail, then fail fast too but at a minimum or no cost at all. We utilised our in-house  team to create posts for us for Instagram and give them a visual brief of the creative that we  expected the design team to deliver. We created byte-sized edu-tainement about our  services and category that was apt for the platform (Instagram) and for its attention deficit  audience (millennials). The target audience was new to market customers. These sets of  people do not have any knowledge about financial planning and investing. They consist  majorly of millennial (ages 23 to 38 in 2019) who are consuming content related to  entertainment, popular web series, memes, topical subjects etc. on social platforms. Our  focus was to attract the attention of a generation that has perpetual attention deficit.   Through this campaign, we wanted to make a positive impression about the brand and  showcase what it can do for the customers. Hence we re-interpret the most known classic  Bollywood dialogues and characters as the theme, for its stickiness. We also caught onto the  trend of on-going web-series to draw millennials’ attention. All this was done with a  miniscule spend of Rs. 5000

Insight & Approach: The strategy we adopted was to use meme-ology by creating exclusive  meme-opedia to reach out to our audience. We identified that memes attract the most to  this set of audience. We explained finance through quirky memes. This way we could reach  out to the audience through their way of living and build a relevant connect. The entire  campaign, right from the ideation to execution was done by in-house teams and this idea  came out quite evidently from the whiteboard that had sticky notes that read out MEMES in  majority. However, what I learnt through this activity is that while visualization helped, it  would have been less time consuming had it been that we would have involved the content  writing and designing team from the start along with the social media strategy team.  The  turnaround time of our learning would have reduced by half. The flow and synergy in the  entire process would have been smoother.     Like it said if everyone in the room thinks alike, that means no one is thinking, since the  strategy team, content team and design team have different ways of looking at the problem  and would differently, it would ensure that all of us are thinking. Hence in future, while I may  stick to visualization tool for my innovative solution, I will put to use this design thinking tool  in a better way. I would ensure all team involved in the execution of an idea are a part of the  ideation of the problem solving stage.


Assignment : Reflection – Visualization Challenge & Selection : Competition was saturating the existing market and it was high time we had to come up with a solution that would help us with a disruptive solution to establish our brand awareness in the untapped market . We wanted to attract new - to - market category of customers ( People who have never traded or invested in stock market through any means and do n’t have much knowledge about the financial planning and investing ) to increase the reach & awareness of our brand . The challenge was to attract the attention of a generation that has perpetual attention deficit and to make a positive impression about the brand and what it can do for the customers . To address this challenge we opted for the visualization tool as it is the most useful tools of design thinking . We were a team of 7 people working to the problem stated above and with a group of people it always helps when you communicate non - verbally through visuals . It always gives everyone a platform to voice out their ideas and show how they are visualising the solution . In the way , it helps everyone pick the most optimised solution to the problem which can be put into implementation fast and lesser risk of miscommunication . Application : To start with I drew a circle in the centre of the white board labelling it as the social media platform ‘ Instagram ’ . After which I handed over a marker & sticky notes to each team member and asked them to make a list of all comforting and discomforting reasons for which a millennial user would or would not choose to follow our brand or buy our product . Thereafter , each one of us came forward and stuck their sticky notes around the circle . To the right of the circle were the discomforting reasons and to the left was the comforting reasons . One by one we started evaluated both list of reasons and we realized what was required for us to try and that we had not tried it until now . We wanted to try fast and if at all fail , then fail fast too but at a minimum or no cost at all . We utilised our in - house team to create posts for us for Instagram and give them a visual brief of the creative that we expected the design team to deliver . We created byte - sized edu - tainement about our services and category that was apt for the platform ( Instagram ) and for its attention deficit audience ( millennials ) . The target audience was new to market customers . These sets of people do not have any knowledge about financial planning and investing . They consist majorly of millennial ( ages 23 to 38 in 2019 ) who are consuming content related to entertainment , popular web series , memes , topical subjects etc . on social platforms . Our focus was to attract the attention of a generation that has perpetual attention deficit . Through this campaign , we wanted to make a positive impression about the brand and showcase what it can do for the customers . Hence we re - interpret the most known classic Bollywood dialogues and characters as the theme , for its stickiness . We also caught onto the trend of on - going web - series to draw millennials ’ attention . All this was done with a miniscule spend of Rs . 5000 Insight & Approach : The strategy we adopted was to use meme - ology by creating exclusive meme - opedia to reach out to our audience . We identified that memes attract the most to this set of audience . We explained finance through quirky memes . This way we could reach out to the audience through their way of living and build a relevant connect . The entire campaign , right from the ideation to execution was done by in - house teams and this idea came out quite evidently from the whiteboard that had sticky notes that read out MEMES in majority . However , what I learnt through this activity is that while visualization helped , it would have been less time consuming had it been that we would have involved the content writing and designing team from the start along with the social media strategy team . The turnaround time of our learning would have reduced by half . The flow and synergy in the entire process would have been smoother . Like it said if everyone in the room thinks alike , that means no one is thinking , since the strategy team , content team and design team have different ways of looking at the problem and would differently , it would ensure that all of us are thinking . Hence in future , while I may stick to visualization tool for my innovative solution , I will put to use this design thinking tool in a better way . I would ensure all team involved in the execution of an idea are a part of the ideation of the problem solving stage .