1- The challenge is to apply a new training solution to a small company with 50 employees  that sells food products to small businesses. Being that it has:

• 60% of its new contractors,

• 20% experienced, but unmotivated salespeople

• 20% experienced and motivated salespeople

2- Design Thinking has to do with a disciplined, objective and methodical approach to solving  a design problem: clearly define the challenge, create several solutions, choose the best and  execute.

I chose storytelling because combining this with a story creates a process in which we inject that  same discipline into the narrative process, effectively removing conjectures. In this case, the  design problem is to identify and convey the meaning of your story in the minds of your audience  in the most memorable way.

What is the main message to be transmitted to the public? How to motivate and train  employees through storytelling?

Your client dreams of some story that, as a designer, is your job to find out.

3- The process of Design Thinking - How to do?

The process is what puts Design Thinking into action. It is a structured approach to the  generation and evolution of ideas. Its five phases help navigate the process of identifying a  design challenge to find and build a solution. Let's look briefly at these five steps and eleven  steps:

Question and Description

Discovery

I have a challenge. How do I approach it? The Discovery phase builds a solid foundation for your  ideas. Creating meaningful solutions for interested people begins with a deep understanding of  your needs. Discovery means opening up to new opportunities, and being inspired to create new  ideas. With the right preparation, this can be an open look that will give you a good  understanding of your creative challenge. We must remember here that there are three  overlapping criteria for good ideas:

• Practicability (technical) - which is functionally possible in the near future;

• Feasibility (economic / financial) - which is likely to become part of a sustainable business  model; and

• Desirability (market) - which makes sense to people.

Interpretation

I learned something. How do I interpret it? The Interpretation phase turns your stories into  meaningful insights. Observations, field visits, or just a simple conversation can be a great  inspiration, but finding meaning to turn it into actionable opportunities for design is not an easy  task. It is about telling stories as well as classifying and condensing thoughts until you find an  interesting point of view and clear direction for ideation.

Ideation

I see an opportunity. What do I do to create? The Ideation phase means lots of idea generation.  Brainstorming encourages you to think about expansion and without restrictions. It's often the  wildest ideas that spark visionary thoughts. With careful preparation and a clear set of rules, a  brainstorming session can yield hundreds of new ideas.

Experimentation

I have an idea. How do I build it? The Trial phase brings your ideas to life. Building prototypes  means making ideas tangible, with learning to build them and share them with others. Even with  the first coarse prototypes, you can get a direct response and learn to improve and perfect an  idea.

EVOLUTION

I've tried something new. How do I evolve it? The Evolution phase is the development of your  concept over time. It is about planning the next steps, communicating the idea to people who  can help you carry it through, and documenting the process. Change happens often over time  and so subtle signs of progress are important.

4- Perceptions:

Multidisciplinary teams

The challenges you face are quite complex and have probably been explored by others. Your  chances of success in dealing with complex, difficult and already studied problems will be greater  if you can form the right team. Teams work best if they have 3 to 8 people, one being the  facilitator. By combining people with different backgrounds, you will increase your chances of  creating original solutions as different individuals will examine the problem from a variety of  points of view.

To ensure the good balance of the team involve people of both sexes at all stages of the process.

Dedicated Spaces

Having a space dedicated to the project allows the team to be inspired by the constant visual  contact with the collected materials, immersed in the notes nailed to the wall (Post-its) and able  to follow the progress of the project. If possible, find an exclusive space for your project team  to focus on the challenge.

Finite Time Intervals

Most people work best with deadlines. In the same way, a clearly defined start, middle and end  innovation project has a better chance of keeping a team focused and motivated.

5- What to do differently

Something to keep in mind

The design process may seem very simple at first glance, but there is one important aspect to  understand: its real value lies in the mixture of concrete problem solution and abstract thinking.  The very concrete observations of the first phase are abstracted as you define themes and  insights.

It is only after you have developed a sense of direction and direction that you develop tangible  solutions. What may seem a deviation in the development of the idea ends up making its  solutions much more meaningful.

It requires a step backwards to reflect, analyze, evaluate, think again and then evolve.

This takes time, a scarce resource, and so it can be challenging, but there are no shortcuts. The  small detail, sometimes hidden, often hold the keys to solve complex challenges.

The design process therefore integrates several modes of work: some steps are more reflective,  others are hands-on, and some encourage interactions with people outside of your team.

The seven rules of brainstorming in the brainstorming phase

1 »Postpone judgment - There are no bad ideas at this stage. There will be time later to judge  them.

2 »Stimulate radical ideas - It is almost always the radical ideas that generate innovation. It is  always easier to bring ideas to reality later!

3 Build on the ideas of others - Think of "and ..." instead of "but ...". If you do not like some idea,  challenge yourself to build something about it and make it better. When entering the room,  leave the ego outside.

4 »Stay focused on the topic of brainstorming- The best results are achieved when everyone  maintains discipline.

5 Be visual - Try to recruit the logical side and the creative side of the brain.

6 »Only one conversation at a time - Allow ideas to be heard so that other ideas are created  about them.

7 »Target quantity - Set a high goal for the number of ideas to be created in brainstorming and  surpass it! Remember that there is no need to explain the idea exhaustively since no one is  judging. Ideas should flow quickly.


1- The challenge is to apply a new training solution to a small company with 50 employees that sells food products to small businesses . Being that it has : • 60 % of its new contractors , • 20 % experienced , but unmotivated salespeople • 20 % experienced and motivated salespeople 2- Design Thinking has to do with a disciplined , objective and methodical approach to solving a design problem : clearly define the challenge , create several solutions , choose the best and execute . I chose storytelling because combining this with a story creates a process in which we inject that same discipline into the narrative process , effectively removing conjectures . In this case , the design problem is to identify and convey the meaning of your story in the minds of your audience in the most memorable way . What is the main message to be transmitted to the public ? How to motivate and train employees through storytelling ? Your client dreams of some story that , as a designer , is your job to find out . 3- The process of Design Thinking - How to do ? The process is what puts Design Thinking into action . It is a structured approach to the generation and evolution of ideas . Its five phases help navigate the process of identifying a design challenge to find and build a solution . Let 's look briefly at these five steps and eleven steps : Question and Description Discovery I have a challenge . How do I approach it ? The Discovery phase builds a solid foundation for your ideas . Creating meaningful solutions for interested people begins with a deep understanding of your needs . Discovery means opening up to new opportunities , and being inspired to create new ideas . With the right preparation , this can be an open look that will give you a good understanding of your creative challenge . We must remember here that there are three overlapping criteria for good ideas : • Practicability ( technical ) - which is functionally possible in the near future ; • Feasibility ( economic / financial ) - which is likely to become part of a sustainable business model ; and • Desirability ( market ) - which makes sense to people . Interpretation I learned something . How do I interpret it ? The Interpretation phase turns your stories into meaningful insights . Observations , field visits , or just a simple conversation can be a great inspiration , but finding meaning to turn it into actionable opportunities for design is not an easy task . It is about telling stories as well as classifying and condensing thoughts until you find an interesting point of view and clear direction for ideation . Ideation I see an opportunity . What do I do to create ? The Ideation phase means lots of idea generation . Brainstorming encourages you to think about expansion and without restrictions . It 's often the wildest ideas that spark visionary thoughts . With careful preparation and a clear set of rules , a brainstorming session can yield hundreds of new ideas . Experimentation I have an idea . How do I build it ? The Trial phase brings your ideas to life . Building prototypes means making ideas tangible , with learning to build them and share them with others . Even with the first coarse prototypes , you can get a direct response and learn to improve and perfect an idea . EVOLUTION I 've tried something new . How do I evolve it ? The Evolution phase is the development of your concept over time . It is about planning the next steps , communicating the idea to people who can help you carry it through , and documenting the process . Change happens often over time and so subtle signs of progress are important . 4- Perceptions : Multidisciplinary teams The challenges you face are quite complex and have probably been explored by others . Your chances of success in dealing with complex , difficult and already studied problems will be greater if you can form the right team . Teams work best if they have 3 to 8 people , one being the facilitator . By combining people with different backgrounds , you will increase your chances of creating original solutions as different individuals will examine the problem from a variety of points of view . To ensure the good balance of the team involve people of both sexes at all stages of the process . Dedicated Spaces Having a space dedicated to the project allows the team to be inspired by the constant visual contact with the collected materials , immersed in the notes nailed to the wall ( Post - its ) and able to follow the progress of the project . If possible , find an exclusive space for your project team to focus on the challenge . Finite Time Intervals Most people work best with deadlines . In the same way , a clearly defined start , middle and end innovation project has a better chance of keeping a team focused and motivated . 5- What to do differently Something to keep in mind The design process may seem very simple at first glance , but there is one important aspect to understand : its real value lies in the mixture of concrete problem solution and abstract thinking . The very concrete observations of the first phase are abstracted as you define themes and insights . It is only after you have developed a sense of direction and direction that you develop tangible solutions . What may seem a deviation in the development of the idea ends up making its solutions much more meaningful . It requires a step backwards to reflect , analyze , evaluate , think again and then evolve . This takes time , a scarce resource , and so it can be challenging , but there are no shortcuts . The small detail , sometimes hidden , often hold the keys to solve complex challenges . The design process therefore integrates several modes of work : some steps are more reflective , others are hands - on , and some encourage interactions with people outside of your team . The seven rules of brainstorming in the brainstorming phase 1 » Postpone judgment - There are no bad ideas at this stage . There will be time later to judge them . 2 » Stimulate radical ideas - It is almost always the radical ideas that generate innovation . It is always easier to bring ideas to reality later ! 3 Build on the ideas of others - Think of " and ... " instead of " but ... " . If you do not like some idea , challenge yourself to build something about it and make it better . When entering the room , leave the ego outside . 4 » Stay focused on the topic of brainstorming- The best results are achieved when everyone maintains discipline . 5 Be visual - Try to recruit the logical side and the creative side of the brain . 6 » Only one conversation at a time - Allow ideas to be heard so that other ideas are created about them . 7 » Target quantity - Set a high goal for the number of ideas to be created in brainstorming and surpass it ! Remember that there is no need to explain the idea exhaustively since no one is judging . Ideas should flow quickly .