FASTBIKE -  LEARNING LAUNCH

CHALLENGE

I am an industrial engineering student and together with some colleagues from the university  where I study, we wanted to undertake a project that meets a current need. Due to the Covid- 19 pandemic, many countries entered into mandatory quarantine, in the case of Peru, this  quarantine was present from March to July of this year.

The Country is still in a state of emergency but not in mandatory quarantine, which means that  there are some rules that we still have to abide by, one of them is that public transport must  transfer half of its maximum capacity in order to avoid further infections between the  passengers. It is no secret that Peru is one of the countries with the highest vehicular traffic in  the world, which makes this measure worse the rule dictated by the government. The biggest  problem that compliance with this health measure has caused is the excessive time that people  can wait for a public transport vehicle to be transferred to their destination. This time being  between 45 min and 2 hours, which greatly harms users since most of them have their workplace  as their destination.

For these reasons, we had the idea of creating a product which facilitates the activity of moving  from one place to another in Peru, since this involves a big problem every day.

We decided to create a bicycle design called "FASTBIKE", which is suitable for all users, and at  the same time friendly to the environment. The term "fit" is said in relation to the cost of the  product and the various designs of the bicycle. Since the purpose of the creation of this product  is that it is economically available to the largest possible population and that anyone can use it,  without necessarily having previously had experience riding a conventional bicycle.

SELECTION

Our product idea has already gone through various Design Thinking tools thanks to various  courses that we take at the university and through consultancies from expert professors on the  subject, however, the product idea needs to be quickly tested through an experiment in the real  market using a prototype of the product. For this reason we will use the Learning Launch tool

APPLICATION

For our first learning launch we had people of different ages test the prototype of the bicycle;  children, adolescents, adults, and seniors who continued to be physically active. This experiment  consisted in that people will ride the bicycle up to a distance of 20 km. After the experiment, we  made several questions to the people who tested the prototype, then all information was  collected and subsequently analyzed.

The second learning launch we carried out was to test the bicycle to people who wait for public  transport every day to go to their work centers. We carried out this experiment at 7 in the  morning, rush hour in Peru, to see the complications that the product to be marketed could  present. Likewise, as in the first experiment, we made several questions to the people who  tested the prototype and then we analyzed it.

INSIGHT

By applying the learning launch tool we were able to identify that people with the same  age range had the same needs regarding the product.

Children: They wanted the bicycle to incorporate designs  of their favorite cartoons and have their names written  on them; as well as they also wanted it to have led lights.

Adolescents: They wanted the bicycle to incorporate a  speaker which can be controlled through their cell  phone and which has some type of renewable energy  to charge their cell phones.

Adults: They wanted the bicycle to have a real-time  GPS-assisted traffic social application so that they  could move more easily to places that may not know  their location very well and for safety reasons. Most  of the adults preferred electric bicycles so as not to  put too much physical effort when commuting to  work.

Seniors in physical activity: They wanted bicycles to  incorporate a much more comfortable seat to make  the experience of riding a bicycle more pleasant.

All this relevant information helped us to know that the idea of our bike needed a lot of  improvement, 70% of the needs of the people is regarding technology and the other 30% is  regarding the customization of the product.

So we have in mind to create our own social application of FASTBIKE of real-time traffic assisted  by GPS. In addition to having various designs in both electric bicycles and traditional bicycles. It  will have speakers, a renewable energy carrier or led lights if the customer really wants it. Finally,  we will improve the quality of the bicycle seats so that absolutely all our clients have an excellent  experience riding our bicycles.

APPROACH

The product is not produced yet, it is possible that when it goes to market we will need to do  more learning launches to improve the product every day.

These learning launches should be much more efficient since we already have experience in the  first two learning launches, which left us a lot of enriching information for the production of  FASTBIKE.


FASTBIKE - LEARNING LAUNCH CHALLENGE I am an industrial engineering student and together with some colleagues from the university where I study , we wanted to undertake a project that meets a current need . Due to the Covid- 19 pandemic , many countries entered into mandatory quarantine , in the case of Peru , this quarantine was present from March to July of this year . The Country is still in a state of emergency but not in mandatory quarantine , which means that there are some rules that we still have to abide by , one of them is that public transport must transfer half of its maximum capacity in order to avoid further infections between the passengers . It is no secret that Peru is one of the countries with the highest vehicular traffic in the world , which makes this measure worse the rule dictated by the government . The biggest problem that compliance with this health measure has caused is the excessive time that people can wait for a public transport vehicle to be transferred to their destination . This time being between 45 min and 2 hours , which greatly harms users since most of them have their workplace as their destination . For these reasons , we had the idea of creating a product which facilitates the activity of moving from one place to another in Peru , since this involves a big problem every day . We decided to create a bicycle design called " FASTBIKE " , which is suitable for all users , and at the same time friendly to the environment . The term " fit " is said in relation to the cost of the product and the various designs of the bicycle . Since the purpose of the creation of this product is that it is economically available to the largest possible population and that anyone can use it , without necessarily having previously had experience riding a conventional bicycle . SELECTION Our product idea has already gone through various Design Thinking tools thanks to various courses that we take at the university and through consultancies from expert professors on the subject , however , the product idea needs to be quickly tested through an experiment in the real market using a prototype of the product . For this reason we will use the Learning Launch tool APPLICATION For our first learning launch we had people of different ages test the prototype of the bicycle ; children , adolescents , adults , and seniors who continued to be physically active . This experiment consisted in that people will ride the bicycle up to a distance of 20 km . After the experiment , we made several questions to the people who tested the prototype , then all information was collected and subsequently analyzed . The second learning launch we carried out was to test the bicycle to people who wait for public transport every day to go to their work centers . We carried out this experiment at 7 in the morning , rush hour in Peru , to see the complications that the product to be marketed could present . Likewise , as in the first experiment , we made several questions to the people who tested the prototype and then we analyzed it . INSIGHT By applying the learning launch tool we were able to identify that people with the same age range had the same needs regarding the product . Children : They wanted the bicycle to incorporate designs of their favorite cartoons and have their names written on them ; as well as they also wanted it to have led lights . Adolescents : They wanted the bicycle to incorporate a speaker which can be controlled through their cell phone and which has some type of renewable energy to charge their cell phones . Adults : They wanted the bicycle to have a real - time GPS - assisted traffic social application so that they could move more easily to places that may not know their location very well and for safety reasons . Most of the adults preferred electric bicycles so as not to put too much physical effort when commuting to work . Seniors in physical activity : They wanted bicycles to incorporate a much more comfortable seat to make the experience of riding a bicycle more pleasant . All this relevant information helped us to know that the idea of our bike needed a lot of improvement , 70 % of the needs of the people is regarding technology and the other 30 % is regarding the customization of the product . So we have in mind to create our own social application of FASTBIKE of real - time traffic assisted by GPS . In addition to having various designs in both electric bicycles and traditional bicycles . It will have speakers , a renewable energy carrier or led lights if the customer really wants it . Finally , we will improve the quality of the bicycle seats so that absolutely all our clients have an excellent experience riding our bicycles . APPROACH The product is not produced yet , it is possible that when it goes to market we will need to do more learning launches to improve the product every day . These learning launches should be much more efficient since we already have experience in the first two learning launches , which left us a lot of enriching information for the production of FASTBIKE .