STORYTELLING

Storytelling is the process of using fact and narrative to communicate something

to your audience. Some stories are factual, and some are embellished or

improvised in order to better explain the core message.

Storytelling is an art form as old as time and has a place in every culture and

society. Why? Because stories are a universal language that everyone —

regardless of dialect, hometown, or heritage — can understand. Stories stimulate

imagination and passion and create a sense of community among listeners and

tellers alike.

Telling a story is like painting a picture with words. While everyone can tell a story,

certain people fine-tune their storytelling skills and become a storyteller on behalf

of their organization, brand, or business. Every member of an organization can tell

a story.

Why Do We Tell Stories?

• There are a variety of reasons to tell stories — to sell, entertain, educate or

brag.

• Stories solidify abstract concepts and simplify complex messages.

• Stories help solidify abstract concepts and simplify complex messages.

Taking a lofty, non-tangible concept and relating it using concrete ideas is

one of the biggest strengths of storytelling in business.

• Stories bring people together. Stories are a universal language of sorts. We

all understand the story of the hero, of the underdog, or of heartbreak.

• Stories bring people together and create a sense of community.

• Despite our language, religion, political preferences, or ethnicity, stories

connect us through the way we feel and respond to them … Stories make

us human.

• Stories inspire and motivate.

What makes a good story?

Good stories are …

i.  Entertaining

ii.  Educational

iii.  Universal

iv.  Organized

v.  Memorable

Different Ways of Telling Stories

i.  A written story

ii.  A spoken story

iii.  An audio story

iv.  A digital story


STORYTELLING Storytelling is the process of using fact and narrative to communicate something to your audience . Some stories are factual , and some are embellished or improvised in order to better explain the core message . Storytelling is an art form as old as time and has a place in every culture and society . Why ? Because stories are a universal language that everyone — regardless of dialect , hometown , or heritage — can understand . Stories stimulate imagination and passion and create a sense of community among listeners and tellers alike . Telling a story is like painting a picture with words . While everyone can tell a story , certain people fine - tune their storytelling skills and become a storyteller on behalf of their organization , brand , or business . Every member of an organization can tell a story . Why Do We Tell Stories ? • There are a variety of reasons to tell stories — to sell , entertain , educate or brag . • Stories solidify abstract concepts and simplify complex messages . • Stories help solidify abstract concepts and simplify complex messages . Taking a lofty , non - tangible concept and relating it using concrete ideas is one of the biggest strengths of storytelling in business . • Stories bring people together . Stories are a universal language of sorts . We all understand the story of the hero , of the underdog , or of heartbreak . • Stories bring people together and create a sense of community . • Despite our language , religion , political preferences , or ethnicity , stories connect us through the way we feel and respond to them … Stories make us human . • Stories inspire and motivate . What makes a good story ? Good stories are … i. Entertaining ii . Educational iii . Universal iv . Organized v. Memorable Different Ways of Telling Stories i. A written story ii . A spoken story iii . An audio story iv . A digital story