1. Challenge : How do we make our customers adhere to the application of precautionary and

preventive measures against Covid 19 pandemic . During the recovery period , we noticed the  refusal of a small group of customers to apply precautionary measures such as have a negative  PCR for no more than 72 hours, wearing a mask , don’t have a fever and applying social distance  , which had a great impact on employees and thus to the interruption of service .

2. Selection : I will select the Learning Launch tool (module 4). It is a small experiment that tests

our new idea in the real work place . I will select this tool because it leaves an impact on the  customers that is difficult to forget and also it help customers to know impact of implementing  the precautionary measures against Covid 19 and why should they choose to .

3. Application : There will be two scenarios . The first scenario shows that X customer enters the

customer service center ignoring the precautionary measures and by doing that it helped spread  the virus among employees and the rest of the customers who applied the precautionary  measures , which led to the injury of some , disruption of work and an increase in expenses as a  result of the sterilization of the center .

4. Insight : By applying the selected tools we can convince the target group of the need to adhere

to the application of precautionary measures because everyone’s safety is safe . This theory  helped to discover the fault lines and work to correct them through updating and developing  the proposed idea to meet the challenge .

5.  Approach : Next time I will select different tool which is Story Telling ( Module 2 ) because this

tool has an amazing ability to persuade . Moreover , people like to listen to stories and learn the  lesson from the story told . Also , using different type of tools each time helps refine the idea  and creativity in the application .


1 . Challenge : How do we make our customers adhere to the application of precautionary and preventive measures against Covid 19 pandemic . During the recovery period , we noticed the refusal of a small group of customers to apply precautionary measures such as have a negative PCR for no more than 72 hours , wearing a mask , do n’t have a fever and applying social distance , which had a great impact on employees and thus to the interruption of service . 2 . Selection : I will select the Learning Launch tool ( module 4 ) . It is a small experiment that tests our new idea in the real work place . I will select this tool because it leaves an impact on the customers that is difficult to forget and also it help customers to know impact of implementing the precautionary measures against Covid 19 and why should they choose to . 3 . Application : There will be two scenarios . The first scenario shows that X customer enters the customer service center ignoring the precautionary measures and by doing that it helped spread the virus among employees and the rest of the customers who applied the precautionary measures , which led to the injury of some , disruption of work and an increase in expenses as a result of the sterilization of the center . 4 . Insight : By applying the selected tools we can convince the target group of the need to adhere to the application of precautionary measures because everyone ’s safety is safe . This theory helped to discover the fault lines and work to correct them through updating and developing the proposed idea to meet the challenge . 5 . Approach : Next time I will select different tool which is Story Telling ( Module 2 ) because this tool has an amazing ability to persuade . Moreover , people like to listen to stories and learn the lesson from the story told . Also , using different type of tools each time helps refine the idea and creativity in the application .