Learning Launch Reflection - Sneakers

Challenge

Since a long time ago I wanted to take advantage of Facebook to start selling sneakers there. My  approach was to sell this product to users that have no possibility to buy these online, which it looked  like a huge segment in my country but as this was a new business idea it needed to be tested somehow.

Selection

The tool I selected for my challenge is Learning Launch, the reason was because I needed to search for  the truth from the customers as Michael Seidel mentioned. I have the hypothesis that people would  buy the product through Facebook and to confirm or disconfirm my assumption I will have to use the  Learning Launch tool.

Application

So instead of getting the products and tried to sell them I just pretended like if we already have the  inventory and started uploading the sneakers posts in the Facebook Marketplace and advertising them,  there was a lot of views and questions but no buys at all.  I asked to some users that showed more  interest the reason for not completing the buy and the general response was that they would prefer to  have the product in their hands and taste them before buying, they also had doubts about the brand  originality. The tool was applied effectively although my hypothesis was incorrect because I ran a small –  zero cost experiment to verify my assumptions.

Insight

The benefit I get from the tool, apart from the fact that the idea of buying shoes through Facebook is  not viable for my city customer segment is to always run small experiments of your business idea before  anything, as we seen in the course, it is human nature to think that our ideas are good and we always try  to find data that prove that, by running experiments like Learning Launch you can get the truth about  your assumptions. I thought that my idea of selling sneakers via Facebook to what it is a huge segment  in my country (people who cannot or are not used to buy online) was a good one but the result changed  my mind by noticing that the market here is still used to buy their products physically, they want to test  the product before buying and also check if the brand is not a cheap copy.

Approach

What I would do different in the future is to always run small experiments of my business ideas, this was  the first time I used a tool like Learning Launch and before I already tried some business ideas without  success, using Learning Launch would have helped me to correct that. This tool seems a very small

experiment, but it is very powerful because it helps you to test your idea in a real environment with  lower cost risk. My future business ideas will definitely have a Learning Launch tool.


Learning Launch Reflection - Sneakers Challenge Since a long time ago I wanted to take advantage of Facebook to start selling sneakers there . My approach was to sell this product to users that have no possibility to buy these online , which it looked like a huge segment in my country but as this was a new business idea it needed to be tested somehow . Selection The tool I selected for my challenge is Learning Launch , the reason was because I needed to search for the truth from the customers as Michael Seidel mentioned . I have the hypothesis that people would buy the product through Facebook and to confirm or disconfirm my assumption I will have to use the Learning Launch tool . Application So instead of getting the products and tried to sell them I just pretended like if we already have the inventory and started uploading the sneakers posts in the Facebook Marketplace and advertising them , there was a lot of views and questions but no buys at all . I asked to some users that showed more interest the reason for not completing the buy and the general response was that they would prefer to have the product in their hands and taste them before buying , they also had doubts about the brand originality . The tool was applied effectively although my hypothesis was incorrect because I ran a small – zero cost experiment to verify my assumptions . Insight The benefit I get from the tool , apart from the fact that the idea of buying shoes through Facebook is not viable for my city customer segment is to always run small experiments of your business idea before anything , as we seen in the course , it is human nature to think that our ideas are good and we always try to find data that prove that , by running experiments like Learning Launch you can get the truth about your assumptions . I thought that my idea of selling sneakers via Facebook to what it is a huge segment in my country ( people who can not or are not used to buy online ) was a good one but the result changed my mind by noticing that the market here is still used to buy their products physically , they want to test the product before buying and also check if the brand is not a cheap copy . Approach What I would do different in the future is to always run small experiments of my business ideas , this was the first time I used a tool like Learning Launch and before I already tried some business ideas without success , using Learning Launch would have helped me to correct that . This tool seems a very small experiment , but it is very powerful because it helps you to test your idea in a real environment with lower cost risk . My future business ideas will definitely have a Learning Launch tool .