Reflection – Storytelling

Challenge and Selection I work as a Project Cordinator in an organization that provides Education, Trainings and Consultancies to the Cooperative Sector. Every year we engage in marketing out products and services which for the potential clients to apply. We definately understand that there are other organizations that offer the same services to the same market, hence we do alot of marketing so that they can find a good reason for them to choose us. As we do that we ensure good marketing through advertisements done in various ways and channels, but we always ensure that we give them the right information on the real products and services we offer and avoid giving wrong image to the public about us. However, we always ensure that we give polished and attractive content; and storytelling has always been a great way of marketing our organization. We create a thrilling story that covers who we are, what we offer, what we believe in and the quality we offer, hence story telling has always made it easy for us to pass the message and engage with potential clients.

Application I came across using storytelling as a tool and I found out how very successful it can be. We use our website alot, where we collect information about our services, our clients ,their satisfaction of the services and how they feel about our organization. We put together their stories and share with the public. This being a real life story of the benefits and impacts we have made on them, it surely markets us ans bring in more clients who also look forward to benefiting and later willing to share their stories too. It was interesting to note that every person has a different story on our impact as well as on how they view the education. Soon we discovered that telling stories about themselves as well as about our organization and the community we serve is the best way of approaching the market , and we have been doing so since then, and that has inspired us to do more of the impact stories which has made our website an interesting platform for us as the organization, the clients, the community and the public at large.

Insight and Approach With the stories shared by the beneficiaries of our services, this also inspired others to follow us and always make referals whenever they meet an interested party. Others even took to their own media platforms and shared their successes courtesy of our contribution , and this has had a great positive impact on our business as well as on our image. Moreso, on learning about Design Thinking, I am more motivated to use story telling as I communicate on my own personal platform as it has more impact on the people.


Reflection – Storytelling Challenge and Selection I work as a Project Cordinator in an organization that provides Education , Trainings and Consultancies to the Cooperative Sector . Every year we engage in marketing out products and services which for the potential clients to apply . We definately understand that there are other organizations that offer the same services to the same market , hence we do alot of marketing so that they can find a good reason for them to choose us . As we do that we ensure good marketing through advertisements done in various ways and channels , but we always ensure that we give them the right information on the real products and services we offer and avoid giving wrong image to the public about us . However , we always ensure that we give polished and attractive content ; and storytelling has always been a great way of marketing our organization . We create a thrilling story that covers who we are , what we offer , what we believe in and the quality we offer , hence story telling has always made it easy for us to pass the message and engage with potential clients . Application I came across using storytelling as a tool and I found out how very successful it can be . We use our website alot , where we collect information about our services , our clients , their satisfaction of the services and how they feel about our organization . We put together their stories and share with the public . This being a real life story of the benefits and impacts we have made on them , it surely markets us ans bring in more clients who also look forward to benefiting and later willing to share their stories too . It was interesting to note that every person has a different story on our impact as well as on how they view the education . Soon we discovered that telling stories about themselves as well as about our organization and the community we serve is the best way of approaching the market , and we have been doing so since then , and that has inspired us to do more of the impact stories which has made our website an interesting platform for us as the organization , the clients , the community and the public at large . Insight and Approach With the stories shared by the beneficiaries of our services , this also inspired others to follow us and always make referals whenever they meet an interested party . Others even took to their own media platforms and shared their successes courtesy of our contribution , and this has had a great positive impact on our business as well as on our image . Moreso , on learning about Design Thinking , I am more motivated to use story telling as I communicate on my own personal platform as it has more impact on the people .