Challenge

I am an entrepreneur in an organization that deals with products used in daily life like cooking oil, bars of soap, wheat flour, salt , stationary and so on. The business is on a large scale and is currently facing a challenge of low market due to the global pandemic. The organization intends to cope up with the market, attract consumers, increase on the supply and demand of products as well as increase the number employees. The employees currently are facing a difficulty of work from home and some have even resigned due to stressed caused. The business functions all the days of the week including Sunday to fulfill customer’s needs.

Selection

So I went through several design thinking tools and after a while, I came to a conclusion that I would go with learning launch tool. This is a carefully designed experiment or prototype designed to test the key underlying value-generating assumptions of a potential new-growth initiative. I chose this tool because I can get various ideas on how to solve my problem mentioned above. (Reference; week 4 video lecture of design thinking for innovation by coursera).

Application

First of all, I started online trade because consumers faced a challenge of leaving the house due to the pandemic. For this our organization went through a two days training on how to operate the machines and handle customers online. We also started ordering products and marketing them online. This reduced some costs and reached out to more consumers hence strengthening the market.

Secondly, our team suggested to lower the prices of products thus making them affordable to customers. Due to the pandemic situation, the customers were unable to buy the items at our enterprise due to financial crisis so we decided to make the costs affordable to ease the challenge.

Thirdly, our team introduced new products for the consumers for example polythene bags in a large quantity, sanitary pads, sanitizers, masks due to the pandemic which increased our market and provided us a source of living.

Insight

By applying the learning launch tool, we clearly reached our goal through the assumptions we made. The customers were satisfied with our work process and the employees were working day and night to fulfill their demands which eventually motivated them. This tool was really helpful than any other tool because we put ideas as a team and experiment with them and at the end they turned out to be on our side.

Approach

Our team went through several design thinking tools and we chose this learning launch tool as mentioned above. This tool is perfect for us because entrepreneurs first of all do the necessary research before experimenting. I would say that we would employ more people to work in our making the business easier and enjoyable.


Challenge I am an entrepreneur in an organization that deals with products used in daily life like cooking oil , bars of soap , wheat flour , salt , stationary and so on . The business is on a large scale and is currently facing a challenge of low market due to the global pandemic . The organization intends to cope up with the market , attract consumers , increase on the supply and demand of products as well as increase the number employees . The employees currently are facing a difficulty of work from home and some have even resigned due to stressed caused . The business functions all the days of the week including Sunday to fulfill customer ’s needs . Selection So I went through several design thinking tools and after a while , I came to a conclusion that I would go with learning launch tool . This is a carefully designed experiment or prototype designed to test the key underlying value - generating assumptions of a potential new - growth initiative . I chose this tool because I can get various ideas on how to solve my problem mentioned above . ( Reference ; week 4 video lecture of design thinking for innovation by coursera ) . Application First of all , I started online trade because consumers faced a challenge of leaving the house due to the pandemic . For this our organization went through a two days training on how to operate the machines and handle customers online . We also started ordering products and marketing them online . This reduced some costs and reached out to more consumers hence strengthening the market . Secondly , our team suggested to lower the prices of products thus making them affordable to customers . Due to the pandemic situation , the customers were unable to buy the items at our enterprise due to financial crisis so we decided to make the costs affordable to ease the challenge . Thirdly , our team introduced new products for the consumers for example polythene bags in a large quantity , sanitary pads , sanitizers , masks due to the pandemic which increased our market and provided us a source of living . Insight By applying the learning launch tool , we clearly reached our goal through the assumptions we made . The customers were satisfied with our work process and the employees were working day and night to fulfill their demands which eventually motivated them . This tool was really helpful than any other tool because we put ideas as a team and experiment with them and at the end they turned out to be on our side . Approach Our team went through several design thinking tools and we chose this learning launch tool as mentioned above . This tool is perfect for us because entrepreneurs first of all do the necessary research before experimenting . I would say that we would employ more people to work in our making the business easier and enjoyable .