Challenge: To increase engagement on Easycoach Facebook and Instagram Social Media Pages.  I am personal development and career coach. I inspire aspiring leaders who are introverts to clarify  goals, take action and use their gifts and abilities to make meaningful contributions in their  personal and professional lives. I promote my coaching practice through social media. Although I  get “likes” on posts, most times I do not get many comments.

Selection: I selected visualization which is transformation of information into images using text  and pictures or assembling scattered ideas into a compelling story. This is a tool that supports  engagement by building empathy through crafting the journey of writer or personas. Visualization  can be used at any stage of the design thinking process (What is, What if, What wows and What  works). It creates a vivid image that appealed to the emotions of followers. Reference Module 1 –  visualization Module 2 - Storytelling video lectures.

Application: On October 11 which is recognized as “International Day of the Girl Child,” I  made  a post about my journey as a timid girl during my years of school secondary and community  college to a more confident “girl child” serving others as a Certified Personal and Executive Coach.  Also I used a photo of me as a teenager. This post garnered likes on both media and comments on  Facebook. Nevertheless, in the future, I will use more videos and lives.

Insight: Followers who are potential clients want to know more about me, as a coach and how  coaching has supported me to grow and in turn how I can serve them. People also respond to  colorful pictures and appealing images (light-colored or white background). Additionally, I  recognize that I need to tell more stories about myself or create a persona for a coaching situation,  so that, my services will seem tangible.

Approach: I can create more videos so that viewers will hear my voice to feel my personality. As  well as, I can engage followers in real time via Facebook and Instagram Lives. They will be able  to ask questions and get answers immediately. To achieve that I am taking a public speaking course  to build my repertoire of skills. As I am working with a learning mindset, I am aware of the value  that videos can add to show clients to take resolute steps to achieve their personal and professional  growth.


Challenge : To increase engagement on Easycoach Facebook and Instagram Social Media Pages . I am personal development and career coach . I inspire aspiring leaders who are introverts to clarify goals , take action and use their gifts and abilities to make meaningful contributions in their personal and professional lives . I promote my coaching practice through social media . Although I get “ likes ” on posts , most times I do not get many comments . Selection : I selected visualization which is transformation of information into images using text and pictures or assembling scattered ideas into a compelling story . This is a tool that supports engagement by building empathy through crafting the journey of writer or personas . Visualization can be used at any stage of the design thinking process ( What is , What if , What wows and What works ) . It creates a vivid image that appealed to the emotions of followers . Reference Module 1 – visualization Module 2 - Storytelling video lectures . Application : On October 11 which is recognized as “ International Day of the Girl Child , ” I made a post about my journey as a timid girl during my years of school secondary and community college to a more confident “ girl child ” serving others as a Certified Personal and Executive Coach . Also I used a photo of me as a teenager . This post garnered likes on both media and comments on Facebook . Nevertheless , in the future , I will use more videos and lives . Insight : Followers who are potential clients want to know more about me , as a coach and how coaching has supported me to grow and in turn how I can serve them . People also respond to colorful pictures and appealing images ( light - colored or white background ) . Additionally , I recognize that I need to tell more stories about myself or create a persona for a coaching situation , so that , my services will seem tangible . Approach : I can create more videos so that viewers will hear my voice to feel my personality . As well as , I can engage followers in real time via Facebook and Instagram Lives . They will be able to ask questions and get answers immediately . To achieve that I am taking a public speaking course to build my repertoire of skills . As I am working with a learning mindset , I am aware of the value that videos can add to show clients to take resolute steps to achieve their personal and professional growth .