Design Thinking Assignment -Reflection:

I used the Learning Launch tool for analysis on the challenge .

Challenge:  fitness here is a  startup fitness company providing holistic fitness services from Yoga and  meditation to cardio and strength and group sessions like Zumba, Tabata etc . The company was doing  very well and with increased footfall ,even acquired real estate to cater to local community needs. As  Corona battered the world and  with increasing restrictions and safety consideration, going online was  to become the new norm to sustain and grow ,Fitness here was charged with  task of taking its model  online in which it had no experience as it had always been brick and mortar startup that boasts of state  of art facilities .

Tool: The tool selected is the learning launcher because this is a new business that fitness here s  launching into and they were not sure how people are going to embrace the new norm or reality.  Planning everything upfront and launching on grand scale will take time which the company cannot  afford as it might lead to loss of customers and brand image impacting negatively for its inability to  innovate and thrive in changed market conditions As a result ,  a quick launch with basic features was  needed to see and learn how users  embrace it and build for change based on feedback.

Application:

Initially a basic feature of the app was launched after notifying the customers of change in way of  functioning and offering them chance to continue their bookings from the app and workout from home .  The initial resistance were there as customers cited issues with not being tech savvy, not favorable  home conditions to workout, lack of “personal  or coach”   experience .Some of them(fitness  enthusiasts)  signed up anyways to explore what will be in store. Initially we offered a “14 day” free trial  for all new users(non members) so that they can test the application and see if it works for them.They  were instructions  by support team in downloading app, registering and signing up of class , This took  time though but around 70%  people did mention they got the hang of signing up and booking class. The  users gave suggestions like :

-Displaying visually the class details(e.g style of yoga or style of cardio(upper or lower or full body)

-energy meter that displays energy and calories burnt and report generated

-ability to book multiple class

-trainer details

The feedback was excellent and collated amongst our strategy and data team to improve upon the  feature. 86% of  trial members converted to full membership and 71% existing members renewed  existing membership and we got another 23% increased members who signed up for app

We introduced updates to the app in short durations (10 days ) on the below:

-class details including do and don’t and the advantages of doing  the class

-energy tracker and timer introduced

-ability to take pic after workout and share achievement to earn badge

The feedback was excellent, and it helped us to add additional features in the subsequent app   releases  like :

quick demo(1 min)  of each class

-report of  classes  taken and progress

-rating trainer

Overall,  applying design thinking was amazing for our company and business as it helped us to grow in  online market and tap into other  regions of world as well like Europe, US, Middle East . Though we had  a good team that we can pride ourselves and count on, we quickly got out thinking cap and applied app  techniques like brainstorm, creating vision, rough mind map, story telling and did some prototype to  substantiate our idea and believed we can deliver a valuable service to customer which worked .

Insight:

We did discover that the initial resistance was due to  customer perceived notions of not being able to  workout from home and their apprehensions due to their bad experiences in having tried out such apps  or not savvy to use technology .But as they were coached on the usage , their level of involvement  increased and they could see potential benefit like saving time,  booking for classes at their fingertips,  keep track of user journey and progress indicator like calories burnt, energy level etc.

We discovered that customers were happy when we offered this on trial which helped them to play  around  with app. In addition, the price had to be scaled down which worked on many people signing up  also .

Approach:

Next time, I will use same tool as  we realized the benefit of the current one and add some better  techniques like survey to see how comfortable people are to use online way of working and have them  generate ideas by giving options on form (emailed or have them fill out in person). This will have them  and us be prepared to roll out app and for them to better be prepared on what to expect  considering  new normal.


Design Thinking Assignment -Reflection : I used the Learning Launch tool for analysis on the challenge . Challenge : fitness here is a startup fitness company providing holistic fitness services from Yoga and meditation to cardio and strength and group sessions like Zumba , Tabata etc . The company was doing very well and with increased footfall , even acquired real estate to cater to local community needs . As Corona battered the world and with increasing restrictions and safety consideration , going online was to become the new norm to sustain and grow , Fitness here was charged with task of taking its model online in which it had no experience as it had always been brick and mortar startup that boasts of state of art facilities . Tool : The tool selected is the learning launcher because this is a new business that fitness here s launching into and they were not sure how people are going to embrace the new norm or reality . Planning everything upfront and launching on grand scale will take time which the company can not afford as it might lead to loss of customers and brand image impacting negatively for its inability to innovate and thrive in changed market conditions As a result , a quick launch with basic features was needed to see and learn how users embrace it and build for change based on feedback . Application : Initially a basic feature of the app was launched after notifying the customers of change in way of functioning and offering them chance to continue their bookings from the app and workout from home . The initial resistance were there as customers cited issues with not being tech savvy , not favorable home conditions to workout , lack of “ personal or coach ” experience .Some of them(fitness enthusiasts ) signed up anyways to explore what will be in store . Initially we offered a “ 14 day ” free trial for all new users(non members ) so that they can test the application and see if it works for them . They were instructions by support team in downloading app , registering and signing up of class , This took time though but around 70 % people did mention they got the hang of signing up and booking class . The users gave suggestions like : -Displaying visually the class details(e.g style of yoga or style of cardio(upper or lower or full body ) -energy meter that displays energy and calories burnt and report generated -ability to book multiple class -trainer details The feedback was excellent and collated amongst our strategy and data team to improve upon the feature . 86 % of trial members converted to full membership and 71 % existing members renewed existing membership and we got another 23 % increased members who signed up for app We introduced updates to the app in short durations ( 10 days ) on the below : -class details including do and do n’t and the advantages of doing the class -energy tracker and timer introduced -ability to take pic after workout and share achievement to earn badge The feedback was excellent , and it helped us to add additional features in the subsequent app releases like : quick demo(1 min ) of each class -report of classes taken and progress -rating trainer Overall , applying design thinking was amazing for our company and business as it helped us to grow in online market and tap into other regions of world as well like Europe , US , Middle East . Though we had a good team that we can pride ourselves and count on , we quickly got out thinking cap and applied app techniques like brainstorm , creating vision , rough mind map , story telling and did some prototype to substantiate our idea and believed we can deliver a valuable service to customer which worked . Insight : We did discover that the initial resistance was due to customer perceived notions of not being able to workout from home and their apprehensions due to their bad experiences in having tried out such apps or not savvy to use technology .But as they were coached on the usage , their level of involvement increased and they could see potential benefit like saving time , booking for classes at their fingertips , keep track of user journey and progress indicator like calories burnt , energy level etc . We discovered that customers were happy when we offered this on trial which helped them to play around with app . In addition , the price had to be scaled down which worked on many people signing up also . Approach : Next time , I will use same tool as we realized the benefit of the current one and add some better techniques like survey to see how comfortable people are to use online way of working and have them generate ideas by giving options on form ( emailed or have them fill out in person ) . This will have them and us be prepared to roll out app and for them to better be prepared on what to expect considering new normal .