Assignment 1

1. Design Thinking is –

 Thinking about the final product especially it’s material,

form and functionality

 Thinking outside the box as Designers do, using tools and

techniques of Innovation that include people

 Thinking about the marketability of the product

2. Design Thinking Approach leads to –

 Technology centric designs   Marketing centric designs   People centric designs   All of the above

3. A Design Thinker and Innovator believes  -

  How a product works from inside and looks from outside is

of utmost importance

 People who face problems every day are the ones who hold

the key to their answer

 None of the above

4. Design – Impacts the business

 True   False

5. People Centered Design is –

 How the product behaves in the real context   How a product works on the outside where a person comes

into contact with it and has to use it

 All of the above

6. Empathy is –

 to understand people and the context of their use of a

product

 to know the way the product works   to imagine people’s behavior in different contexts

7. Design Thinking encompasses –

 Desirability   Feasibility   Viability   All of the above

8. People Centered Design Methodology involves –

 A problem solving approach for people that is linear and

convergent

 A problem solving approach which is abstract and results in

making people buy products

 A problem solving approach for people that both diverges

and converges

9. Trying to get say a DVD player working, before giving up and

returning the item as faulty, the average consumer spends  around 20 minutes

 True   False

10.  User Journey Map helps you to

 Understand the touch points and pain points of the user   Iterate, iterate, iterate   Identify the users’ credibility, expertise and skills

11. Reframing a Design Challenge –

 Changes the conceptual viewpoint to an individual

perspective

 Helps us come up with the ‘right’ problem to solve   Challenges us to design to a marketing focus

12. Which of the following are among the 7 mindsets of a Design

Thinker?

 Creative Confidence   Linear   Make It   Learn from Failure   Self oriented   Empathy   Embrace Ambiguity

 Optimism   Unknowns unacceptable   Iterate, Iterate, Iterate


Assignment 1 1 . Design Thinking is –  Thinking about the final product especially it ’s material , form and functionality  Thinking outside the box as Designers do , using tools and techniques of Innovation that include people  Thinking about the marketability of the product 2 . Design Thinking Approach leads to –  Technology centric designs  Marketing centric designs  People centric designs  All of the above 3 . A Design Thinker and Innovator believes -  How a product works from inside and looks from outside is of utmost importance  People who face problems every day are the ones who hold the key to their answer  None of the above 4 . Design – Impacts the business  True  False 5 . People Centered Design is –  How the product behaves in the real context  How a product works on the outside where a person comes into contact with it and has to use it  All of the above 6 . Empathy is –  to understand people and the context of their use of a product  to know the way the product works  to imagine people ’s behavior in different contexts 7 . Design Thinking encompasses –  Desirability  Feasibility  Viability  All of the above 8 . People Centered Design Methodology involves –  A problem solving approach for people that is linear and convergent  A problem solving approach which is abstract and results in making people buy products  A problem solving approach for people that both diverges and converges 9 . Trying to get say a DVD player working , before giving up and returning the item as faulty , the average consumer spends around 20 minutes  True  False 10 . User Journey Map helps you to  Understand the touch points and pain points of the user  Iterate , iterate , iterate  Identify the users ’ credibility , expertise and skills 11 . Reframing a Design Challenge –  Changes the conceptual viewpoint to an individual perspective  Helps us come up with the ‘ right ’ problem to solve  Challenges us to design to a marketing focus 12 . Which of the following are among the 7 mindsets of a Design Thinker ?  Creative Confidence  Linear  Make It  Learn from Failure  Self oriented  Empathy  Embrace Ambiguity  Optimism  Unknowns unacceptable  Iterate , Iterate , Iterate