Learning Launch - Offline to Online

Challenge

I work for an organisation (an edu-tech start-up) in its marketing/sales  department. Our work was largely dependent on an offline product to serve  our customers. Due to the COVID-19 pandemic, we are posed with a challenge  to adapt according to the situation ensure smooth operations and continue on  our path of growth. We have to find a supplement or an alternative to the  existing product at the earliest. The challenges involve procuring resources  that would help in developing a new product at the earliest to minimize  turnaround time. The project scope includes transitioning to the online mode  of delivering services to be facilitated by the marketing team and the IT  department.

Selection

The project required us to be quick in delivering the product as well as the  product to be robust. We are looking at Learning Launch as the tool to help us  in guiding the project. As the learning launch tool facilitates in bringing ideas to  life and in rapid prototyping, it would be most suitable owing to the  requirements of the project.

Application

The area of focus for our first learning launch was to design an infrastructure  that included a lot of decision-making on the tools to be used, additional  workforce to be employed, trainings to be conducted, etc. Next, 2-3 workflows  were proposed for the online framework which were tested on a trial basis  with limited employees. We had to come up with a final, most efficient  workflow for the online mode of delivery. In the second learning launch, the  key focus area was to clearly communicate the operating procedure and  responsibilities. Our assumption was tested on the transition from the offline  mode to the online mode of delivering services. All stakeholders were kept in a  feedback loop to keep track of the progress and ensure robust communication  amongst them.

Insight

As we were venturing into a completely new mode of delivering services, we  hypothesized the outcome through assumptions to have a rough idea about  the final product. By applying the learning launch tool, we could test these  assumptions. We will use the insights gained and incorporate them in the  future releases of the product. Learning launches would help us experiment  and add new features to the existing product, also improve upon it on a  continual basis.

Approach

Owing to the nature of the project which needed to be developed in a  relatively short period of time and to maintain robustness at the same time,  among various other design thinking activities, learning launches proved to be  most suitable as we had to build the online platform in a progressive manner.  The insights gained from these learning launches would help us develop a  polished final product.


Learning Launch - Offline to Online Challenge I work for an organisation ( an edu - tech start - up ) in its marketing / sales department . Our work was largely dependent on an offline product to serve our customers . Due to the COVID-19 pandemic , we are posed with a challenge to adapt according to the situation ensure smooth operations and continue on our path of growth . We have to find a supplement or an alternative to the existing product at the earliest . The challenges involve procuring resources that would help in developing a new product at the earliest to minimize turnaround time . The project scope includes transitioning to the online mode of delivering services to be facilitated by the marketing team and the IT department . Selection The project required us to be quick in delivering the product as well as the product to be robust . We are looking at Learning Launch as the tool to help us in guiding the project . As the learning launch tool facilitates in bringing ideas to life and in rapid prototyping , it would be most suitable owing to the requirements of the project . Application The area of focus for our first learning launch was to design an infrastructure that included a lot of decision - making on the tools to be used , additional workforce to be employed , trainings to be conducted , etc . Next , 2 - 3 workflows were proposed for the online framework which were tested on a trial basis with limited employees . We had to come up with a final , most efficient workflow for the online mode of delivery . In the second learning launch , the key focus area was to clearly communicate the operating procedure and responsibilities . Our assumption was tested on the transition from the offline mode to the online mode of delivering services . All stakeholders were kept in a feedback loop to keep track of the progress and ensure robust communication amongst them . Insight As we were venturing into a completely new mode of delivering services , we hypothesized the outcome through assumptions to have a rough idea about the final product . By applying the learning launch tool , we could test these assumptions . We will use the insights gained and incorporate them in the future releases of the product . Learning launches would help us experiment and add new features to the existing product , also improve upon it on a continual basis . Approach Owing to the nature of the project which needed to be developed in a relatively short period of time and to maintain robustness at the same time , among various other design thinking activities , learning launches proved to be most suitable as we had to build the online platform in a progressive manner . The insights gained from these learning launches would help us develop a polished final product .