Storytelling Toll

Narration allows you to make strategy accessible. The strategy is accessible only to  three groups of people among them are the leaders who write the newsroom, the  consultants who help to do it and the professors who create case studies on it. For  everyone else, strategy is a difficult thing that causes complexity and uncertainty in  our lives.

I believe that narrative helps leaders in terms of strategy because it makes it simple,  it can be told, it gives color, life, character and plot to the strategy, and it allows from  the production line worker to the VP of marketing to understand it equally. what we  try to do. For me, there are two reasons, and there are more, why storytelling is an  essential tool to increase the competence and knowledge of leaders as they move  forward.

The number one reason growth ideas fail is that they misjudge what the customer  wants. So the surest way to reduce risk in any innovation is to develop a deeper feel  for it.

People with a promotional focus are motivated by some kind of exciting new end  state. Which leads them to worry about moving forward, growing and achieving.  Those with a prevention focus are more motivated to avoid a negative outcome, and  thus are more concerned with safety and security.


Storytelling Toll Narration allows you to make strategy accessible . The strategy is accessible only to three groups of people among them are the leaders who write the newsroom , the consultants who help to do it and the professors who create case studies on it . For everyone else , strategy is a difficult thing that causes complexity and uncertainty in our lives . I believe that narrative helps leaders in terms of strategy because it makes it simple , it can be told , it gives color , life , character and plot to the strategy , and it allows from the production line worker to the VP of marketing to understand it equally . what we try to do . For me , there are two reasons , and there are more , why storytelling is an essential tool to increase the competence and knowledge of leaders as they move forward . The number one reason growth ideas fail is that they misjudge what the customer wants . So the surest way to reduce risk in any innovation is to develop a deeper feel for it . People with a promotional focus are motivated by some kind of exciting new end state . Which leads them to worry about moving forward , growing and achieving . Those with a prevention focus are more motivated to avoid a negative outcome , and thus are more concerned with safety and security .