Challenge & Selection          My option for an example tool today is Learning Launch. The company I’ve worked for is one of the  companies in the stock market working in relation with real estate such as housing estate and  condominiums. The challenge of choosing this tool is to increase sales for our company. The reasons  behind the need to increase sales are the problem with ‘condominium’ where there are a large number of  unsold rooms we cannot manage to sell out, and a very small number of sales per year. As a result, I will  analyze these current situations to see why ‘we can’t sell out our products?’. I’ve noticed different  problems and made assumptions as well as solutions according to my analysis as follows;

1. An organization lacks the understanding of how to approach target customers, not knowing the

age range of those potential customers and their demands to purchase.

2. The existing image of the condominium which appears to the outsiders, for example, is seemingly

old-fashioned and undesirable.

3. Waking-in is only one marketing channel.  4. Working system and management within the organization are still in old styles, for example,

product presentation method is not attractive.

5. The obstacle in a communication between seller and customer results in unclear method of

providing information.

Application       The analysis of all problems provides us a preparation toward the first learning and possibly, we tend to  understand more about the market needs. After the analysis and the evaluation arranged within the time  frame, we will study target groups and the market demand.       For the second-time learning, we will focus on the development of employees within the organization  regarding the working process. The evaluation will be made for employees in order to apply and  emphasize on one goal more clearly. It is not only the development in working system, we are able to  provide those employees the more understanding in such goal.     Insight

From the analysis of problems occurring within the condominium, we can see that those problems

must be solved by using different summary, test or evaluation to gain the relevant information. We predict  that the application of such evaluation will take up to 4 weeks which may lead us to see the problems  clearer about what customer really want, which interesting way of the presentation to the market should be  or how employees within the organization solve and deal with the problems. Our assumption is for us to  expect the more flexible work and the increasing new learning process as well as, the decrease in the  attitude toward employees within the organization in the future.

Approach

Due to the fact that this analysis of the assumption is still during a tool testing, so it will take quite

some time for such a test. Moreover, in-depth data analysis or human behavior analysis can affect the  design and the opening in the future about the trend of the market need.

Main problems are as follows;

1. The organization lacks the understanding of how to approach target customers, not knowing the

age range of those potential customers and their demands to purchase.

2. The existing image of the condominium which appears to the outsiders, for example, is seemingly

old-fashioned and undesirable.

3. Waking-in is only one marketing channel.  4. Working system and management within the organization are still in old styles, for example,

product presentation method is not attractive.

5. The obstacle in a communication between seller and customer results in unclear method of

providing information.

Sub-problem is as follows;  1. Marketing Online can be considered as one of the factors in presenting product to the customers and

motivating customers to create a need to purchase. However, if we obviously do not know the source  of the problem and lacks the understanding about the product, the heavy investment in Marketing  Online is the big waste of money. Therefore, we should be certain about the problem as well as  increase sales from different media.

Solutions

1. We should go for an in-depth analysis regarding target groups by using the questionnaire to ask

about customers’ needs and expectation.

2. We should brainstorm in order to look for a guideline to create clear format and image.   3. We should study sales management system and look for ways to increase media.   4. We should find new methods in presenting the product which should not only be interesting, but

easy for customer to access the product. This includes creating a motivation to arrange various  special campaigns.

5. We should arrange the evaluation for sellers, which test their product presentation skills and the

analysis form, which analyze the sellers’ presentation methods and problem handling.


Challenge & Selection My option for an example tool today is Learning Launch . The company I ’ve worked for is one of the companies in the stock market working in relation with real estate such as housing estate and condominiums . The challenge of choosing this tool is to increase sales for our company . The reasons behind the need to increase sales are the problem with ‘ condominium ’ where there are a large number of unsold rooms we can not manage to sell out , and a very small number of sales per year . As a result , I will analyze these current situations to see why ‘ we ca n’t sell out our products ? ’ . I ’ve noticed different problems and made assumptions as well as solutions according to my analysis as follows ; 1 . An organization lacks the understanding of how to approach target customers , not knowing the age range of those potential customers and their demands to purchase . 2 . The existing image of the condominium which appears to the outsiders , for example , is seemingly old - fashioned and undesirable . 3 . Waking - in is only one marketing channel . 4 . Working system and management within the organization are still in old styles , for example , product presentation method is not attractive . 5 . The obstacle in a communication between seller and customer results in unclear method of providing information . Application The analysis of all problems provides us a preparation toward the first learning and possibly , we tend to understand more about the market needs . After the analysis and the evaluation arranged within the time frame , we will study target groups and the market demand . For the second - time learning , we will focus on the development of employees within the organization regarding the working process . The evaluation will be made for employees in order to apply and emphasize on one goal more clearly . It is not only the development in working system , we are able to provide those employees the more understanding in such goal . Insight From the analysis of problems occurring within the condominium , we can see that those problems must be solved by using different summary , test or evaluation to gain the relevant information . We predict that the application of such evaluation will take up to 4 weeks which may lead us to see the problems clearer about what customer really want , which interesting way of the presentation to the market should be or how employees within the organization solve and deal with the problems . Our assumption is for us to expect the more flexible work and the increasing new learning process as well as , the decrease in the attitude toward employees within the organization in the future . Approach Due to the fact that this analysis of the assumption is still during a tool testing , so it will take quite some time for such a test . Moreover , in - depth data analysis or human behavior analysis can affect the design and the opening in the future about the trend of the market need . Main problems are as follows ; 1 . The organization lacks the understanding of how to approach target customers , not knowing the age range of those potential customers and their demands to purchase . 2 . The existing image of the condominium which appears to the outsiders , for example , is seemingly old - fashioned and undesirable . 3 . Waking - in is only one marketing channel . 4 . Working system and management within the organization are still in old styles , for example , product presentation method is not attractive . 5 . The obstacle in a communication between seller and customer results in unclear method of providing information . Sub - problem is as follows ; 1 . Marketing Online can be considered as one of the factors in presenting product to the customers and motivating customers to create a need to purchase . However , if we obviously do not know the source of the problem and lacks the understanding about the product , the heavy investment in Marketing Online is the big waste of money . Therefore , we should be certain about the problem as well as increase sales from different media . Solutions 1 . We should go for an in - depth analysis regarding target groups by using the questionnaire to ask about customers ’ needs and expectation . 2 . We should brainstorm in order to look for a guideline to create clear format and image . 3 . We should study sales management system and look for ways to increase media . 4 . We should find new methods in presenting the product which should not only be interesting , but easy for customer to access the product . This includes creating a motivation to arrange various special campaigns . 5 . We should arrange the evaluation for sellers , which test their product presentation skills and the analysis form , which analyze the sellers ’ presentation methods and problem handling .