Reflection example - Journey map.

Challenge and selection

Traffic accidents take the lives of 1.3 million people a year in the world and in Colombia in the last  decade an average of 6,500 people a year, in all the studies carried out by entities such as the WHO,  the IDB have been determined 3 main factors like this: the human with 85%, the vehicle with 7%  and the environment with 8% in participation respectively. This raises different questions:

1. What about people? What makes them the most participatory factor?   2. What are those factors that influence the person in the work of driving?

Therefore, from design thinking, the tool that can provide us with ideas that allows us to identify  the starting points for understanding the phenomenon is the map of the journey that is drawn up  to meet customers, know what they feel and discover their specific needs. Through the map format,  different stages, interactions, emotions and relevant issues that the road actor passes through on  their journeys are captured.

Application

According to the statistical data of the authorities and the organizations, it is possible to identify the  road actors that have more traffic accidents; therefore, we decided to observe the movements of a  group of selected road actors, giving them lists so that they could describe their trips. Hidden  observation, interviews were carried out that allowed us to understand the phenomenon a little  more and generate ideas that positively influenced behavior from the organizational level.

Insight & Approach.

Applying these tools, we obtained quantitative and qualitative data that clarified the phenomenon  and allowed us to apply other tools of thought design, although traffic accidents are a social  phenomenon that, as we describe it, occurs in all countries of the world and allows the application  of different techniques and tools that help to clarify the risk better and better.

In this way, in the work team, we confirmed that we could have different approaches that would  allow us to move forward and the design thinking had given us the principles to help us in the  development of that work.


Reflection example - Journey map . Challenge and selection Traffic accidents take the lives of 1.3 million people a year in the world and in Colombia in the last decade an average of 6,500 people a year , in all the studies carried out by entities such as the WHO , the IDB have been determined 3 main factors like this : the human with 85 % , the vehicle with 7 % and the environment with 8 % in participation respectively . This raises different questions : 1 . What about people ? What makes them the most participatory factor ? 2 . What are those factors that influence the person in the work of driving ? Therefore , from design thinking , the tool that can provide us with ideas that allows us to identify the starting points for understanding the phenomenon is the map of the journey that is drawn up to meet customers , know what they feel and discover their specific needs . Through the map format , different stages , interactions , emotions and relevant issues that the road actor passes through on their journeys are captured . Application According to the statistical data of the authorities and the organizations , it is possible to identify the road actors that have more traffic accidents ; therefore , we decided to observe the movements of a group of selected road actors , giving them lists so that they could describe their trips . Hidden observation , interviews were carried out that allowed us to understand the phenomenon a little more and generate ideas that positively influenced behavior from the organizational level . Insight & Approach . Applying these tools , we obtained quantitative and qualitative data that clarified the phenomenon and allowed us to apply other tools of thought design , although traffic accidents are a social phenomenon that , as we describe it , occurs in all countries of the world and allows the application of different techniques and tools that help to clarify the risk better and better . In this way , in the work team , we confirmed that we could have different approaches that would allow us to move forward and the design thinking had given us the principles to help us in the development of that work .