Challenge

Designing a product for Healthcare industry in order to provide better facility and  comfort to the consumers with respect to the present problems faced. The product  should be highly adaptive as it should be able to solve the current issues as well  should be capable of solving the issues in future with minor modifications if  needed, i.e. the product should be lined up with the future needs and requirements  in the healthcare sector. The product can be anything ranging from online  consulting services, health-camps, facilitation programs, to online apps.

Selection

The challenge or problem statement was full of ambiguity. Since, the requirements  were not specific keeping in mind the vast size of Healthcare Industry the product  can be based on Hospitals, Natural Tourism, Pharmaceuticals, Advertisements,  etcetera. Hence, I have to find the gap in the industry. In order to find the gap, I  have to clearly understand the various aspects of the Healthcare Industry. So, the  tool I choose is Mind Mapping, to achieve in-depth understanding of a gap in the  Industry among the different sectors of the Industry.

Application

I started the process by referring to different Research papers, Blogs, Websites &  Journals to order to gain more insights about the industry. All these resources were  helpful in getting the better understanding of the industry how it works, I learned  about the aspects and Health tourism here in Indian and Abroad, I got to know  about the prospects consumers of this Industry. I learned about the flow on cash  into the Industry, and I got the insights of the sufferings and problems faced by  patients/consumers though it was mentioned in blogs and online articles but in  order to understand them better I conducted a primary research.

But still I was not able to identify the gap in the industry, so I used Mind Mapping  to better understand the gap I created a Map with the help of Coogle an application  for Mind Maps as shown below.

Fig1: Mind Map of Healthcare Industry

I divided the industry sector wise and then I bifurcated them further into detailed  subsegments.

Now after the detailed Map I started looking for the gaps and different links within  the different sectors of the industry which are directly or indirectly related to the  problems faced by the patients/consumers.

I started asking few questions 1) how we can benefit the consumer 2) Which  segment of the industry requires urgent attention 3) What are the achievable  solutions on which that sector would agree.

And slowly the things started getting clear. After the session, I digitize each group’s  poster as an artifact, create the points that combines the shared and new insights  with the patients, and then create a revised graphic that incorporates their  feedback and proposed changes that they agreed to as a group.    Insights / Approach

With the help of this Mind Map I was better able to visualize and corelate the  different aspects of the industry. What I have learned from conducting this Mind  Mapping exercise with different sectors of industry is that the visuals help you to  better understand and corelate the two more aspects of the service providers. The  feedback from the patients / consumers helped in reinforcing the understanding of  the problem I was working to solve; the more valuable aspect of the activity is the  shared insights and shared learning that occurs while they are working to define  their problem space.

With this approach I was able to answer the above question, I was able to identify  which sector of the Industry I need to focus, which sector of the industry could  solve the problems faced by the consumers. Similarly, I was able to think of a  product that would be capable of solving the current needs of the consumers and  the products is also aligned with the future aspects and requirements of the  industry.

Since I discovered that the most valuable aspect is the shared insights and learning,  the solution of the problem should be directly linked with the requirements and  pinpoints of the patients.


Challenge Designing a product for Healthcare industry in order to provide better facility and comfort to the consumers with respect to the present problems faced . The product should be highly adaptive as it should be able to solve the current issues as well should be capable of solving the issues in future with minor modifications if needed , i.e. the product should be lined up with the future needs and requirements in the healthcare sector . The product can be anything ranging from online consulting services , health - camps , facilitation programs , to online apps . Selection The challenge or problem statement was full of ambiguity . Since , the requirements were not specific keeping in mind the vast size of Healthcare Industry the product can be based on Hospitals , Natural Tourism , Pharmaceuticals , Advertisements , etcetera . Hence , I have to find the gap in the industry . In order to find the gap , I have to clearly understand the various aspects of the Healthcare Industry . So , the tool I choose is Mind Mapping , to achieve in - depth understanding of a gap in the Industry among the different sectors of the Industry . Application I started the process by referring to different Research papers , Blogs , Websites & Journals to order to gain more insights about the industry . All these resources were helpful in getting the better understanding of the industry how it works , I learned about the aspects and Health tourism here in Indian and Abroad , I got to know about the prospects consumers of this Industry . I learned about the flow on cash into the Industry , and I got the insights of the sufferings and problems faced by patients / consumers though it was mentioned in blogs and online articles but in order to understand them better I conducted a primary research . But still I was not able to identify the gap in the industry , so I used Mind Mapping to better understand the gap I created a Map with the help of Coogle an application for Mind Maps as shown below . Fig1 : Mind Map of Healthcare Industry I divided the industry sector wise and then I bifurcated them further into detailed subsegments . Now after the detailed Map I started looking for the gaps and different links within the different sectors of the industry which are directly or indirectly related to the problems faced by the patients / consumers . I started asking few questions 1 ) how we can benefit the consumer 2 ) Which segment of the industry requires urgent attention 3 ) What are the achievable solutions on which that sector would agree . And slowly the things started getting clear . After the session , I digitize each group ’s poster as an artifact , create the points that combines the shared and new insights with the patients , and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group . Insights / Approach With the help of this Mind Map I was better able to visualize and corelate the different aspects of the industry . What I have learned from conducting this Mind Mapping exercise with different sectors of industry is that the visuals help you to better understand and corelate the two more aspects of the service providers . The feedback from the patients / consumers helped in reinforcing the understanding of the problem I was working to solve ; the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space . With this approach I was able to answer the above question , I was able to identify which sector of the Industry I need to focus , which sector of the industry could solve the problems faced by the consumers . Similarly , I was able to think of a product that would be capable of solving the current needs of the consumers and the products is also aligned with the future aspects and requirements of the industry . Since I discovered that the most valuable aspect is the shared insights and learning , the solution of the problem should be directly linked with the requirements and pinpoints of the patients .