Using Storytelling for Rural Fuel Concern

Challenge:

The Challenge was to design and understand the lifecycle of Rural Indian Women. Women  have been out there in woods to gather the fuel from Forest. We intended to design a  methodology to provide easy to use clean fuel at every doorstep. The idea was to reduce  time & effort while equally providing clean fuel as it hampers respiratory organs. As women  have kids & old folks to look after at home they cannot spend travel much in contemporary  times. While, equally important is to understand the movement from joint to nuclear families

Selection:

We intended use design thinking process to solve this concern. Of managing resources &  making life easier for Rural women of India. Since, this is not a mathematical or linear  program and involves deep concern for Human behaviour design thinking looks the best  way to go for this case.

Storytelling is the tool we have opted for this Challenge. Storytelling helps in putting  emotions to practive easily as learnt in week 2 of the course. Since, cooking fuel is one of  the most basic human needs and it’s access gives healthy nutritious meal to all .  Understanding the story and emotions behind our challenge was most important.  As they  say, ther’s a difference between solving a problem & creating a cause. Our motto was the  later half of previpous statement .

Storytelling has two aspect -> Knowing yoru audience & the sequence of actions .

Application:

The set of core team assigned on the project consisted of people from all spheres –  Manufacturing //Business//Social Responsibility//Finance. 3 groups were formed to travel to  three different locations to gainer deeper understanding.

The team spent 3 full days at 2 nearby location for one & Half days each. Team A went to  Himalayan Region in Uttarakhand. Team B went to Interiors of Chattisgarh in tribal belt .  Team C went to Rajasthan in desert districts. The idea was collect multivariate  understanding of the case.

The teams spent following the journey fo women folk from home to woods , the steps they  undertake to gather the bio fuel  & the process of coming back & utilising. Few team  members stayed back at home & observed the situation while women were out to collect  wood.

This helped the team to understand the audience, their motives their desires, their needs ,  their mental & physical expectations. While also helped them carve a clear timelines or  sequence of the event. By the Way it took 2 hours everyday in this process & is several  physical punishing processes.

Insight:

This team then met at a common location 7 drew out there learning in form of storytelling  process to each other.

The biggest insight that came out was the seasonal effect of this process. During  monsoons there is huge trouble.

Not only is the wood spoiled but also travelling time increases severely . alongside  the smoke is very harmful to the body .

This left us with a very clear approach to reduce the time, the physical pressure & to be  money saver for the Rural Women .

Approach:

The approach to this problem was storytelling & was very useful. But , looking in the  hindsight the approach could have been changed a little bit .

We could have used the tool of journey mapping also as this included following the  customer for full 3 days & understanding their working & functioning.


Using Storytelling for Rural Fuel Concern Challenge : The Challenge was to design and understand the lifecycle of Rural Indian Women . Women have been out there in woods to gather the fuel from Forest . We intended to design a methodology to provide easy to use clean fuel at every doorstep . The idea was to reduce time & effort while equally providing clean fuel as it hampers respiratory organs . As women have kids & old folks to look after at home they can not spend travel much in contemporary times . While , equally important is to understand the movement from joint to nuclear families Selection : We intended use design thinking process to solve this concern . Of managing resources & making life easier for Rural women of India . Since , this is not a mathematical or linear program and involves deep concern for Human behaviour design thinking looks the best way to go for this case . Storytelling is the tool we have opted for this Challenge . Storytelling helps in putting emotions to practive easily as learnt in week 2 of the course . Since , cooking fuel is one of the most basic human needs and it ’s access gives healthy nutritious meal to all . Understanding the story and emotions behind our challenge was most important . As they say , ther ’s a difference between solving a problem & creating a cause . Our motto was the later half of previpous statement . Storytelling has two aspect - > Knowing yoru audience & the sequence of actions . Application : The set of core team assigned on the project consisted of people from all spheres – Manufacturing //Business//Social Responsibility//Finance . 3 groups were formed to travel to three different locations to gainer deeper understanding . The team spent 3 full days at 2 nearby location for one & Half days each . Team A went to Himalayan Region in Uttarakhand . Team B went to Interiors of Chattisgarh in tribal belt . Team C went to Rajasthan in desert districts . The idea was collect multivariate understanding of the case . The teams spent following the journey fo women folk from home to woods , the steps they undertake to gather the bio fuel & the process of coming back & utilising . Few team members stayed back at home & observed the situation while women were out to collect wood . This helped the team to understand the audience , their motives their desires , their needs , their mental & physical expectations . While also helped them carve a clear timelines or sequence of the event . By the Way it took 2 hours everyday in this process & is several physical punishing processes . Insight : This team then met at a common location 7 drew out there learning in form of storytelling process to each other . The biggest insight that came out was the seasonal effect of this process . During monsoons there is huge trouble . Not only is the wood spoiled but also travelling time increases severely . alongside the smoke is very harmful to the body . This left us with a very clear approach to reduce the time , the physical pressure & to be money saver for the Rural Women . Approach : The approach to this problem was storytelling & was very useful . But , looking in the hindsight the approach could have been changed a little bit . We could have used the tool of journey mapping also as this included following the customer for full 3 days & understanding their working & functioning .