DESIGN THINKING FINAL ASSIGNMENT    By: Jacqueline Stuurman    CHALLENGE    I am the founder and owner of a home-based/online bakery and party  shop. The Bakery makes freshly baked goods for the people of Gaborone,  these includes breads, themed cakes, fresh cakes, cookies, macaroons and  all sorts of treats. The bakery wants to prepare fresh light meals for  corporates delivered on daily basis to their offices. This idea came after  noticing how it is difficult for most working class to get a decent  affordable fresh meal when they are at work, hence the bakery’s  LUNCH-IN-A-BOX idea. There are many food providers in the street  next to most offices, LUNCH-IN-A-BOX will standout because the  clients will have a menu given to them in advance, then they can order  what they would like to eat in advance. Each order will be accompanied  by a free piece of dessert. The food will be delivered straight to the  office, saving one time to go looking for food.    SELECTION    A learning launch tool seems to be the most appropriate selection because  it goes into the organization to hear out what type of meals they would  prefer, the price they are comfortable with, how many times in a week  can they order the lunch. This problem is a people orientated problem, so  involving the customer fully is the best way to make them satisfied and  also make profit as you will be sure about repeat business.        APPLICATION    Two organisations were selected, one government and the other private.  Questionnaires were prepared to get an idea of what the workers expects,  touching on what would make them choose us over the existing lunch  sellers in the area. With the questionnaires a menu will drafted trying to  address the needs of everyone. A month after the survey test meals were  made in small amounts to give to the employees to get their review on the  taste.

INSIGHT    It was noticed that people are happy with the idea of meals being  delivered to their offices. The most challenge was the price they are  willing to pay as most of them wanted to pay less. It is upon us to see  how to minimize the cost of preparing food as well as delivery, in order  not to run at a loss. One approach would be to select companies, which  are close to each other in order to minimize delivery costs. From what  was gathered during the survey it appeared that workers run out of lunch  money midmonth, so the customers will have meal accounts in order to  make the process efficient and effective, where by the customer will  make an order for the whole month, and only pay month end. That way  one is guaranteed to have a meal even when they have run out of cash  during the month.      APROACH    The learning launch was the most appropriate tool for this problem, but  we have noticed that testing with more organizations could yield better  results or more accurate information than just using two. A proper review  of the insight gained through the meal test and survey should be used  strategically in order to achieve the customer needs.


DESIGN THINKING FINAL ASSIGNMENT By : Jacqueline Stuurman CHALLENGE I am the founder and owner of a home - based / online bakery and party shop . The Bakery makes freshly baked goods for the people of Gaborone , these includes breads , themed cakes , fresh cakes , cookies , macaroons and all sorts of treats . The bakery wants to prepare fresh light meals for corporates delivered on daily basis to their offices . This idea came after noticing how it is difficult for most working class to get a decent affordable fresh meal when they are at work , hence the bakery ’s LUNCH - IN - A - BOX idea . There are many food providers in the street next to most offices , LUNCH - IN - A - BOX will standout because the clients will have a menu given to them in advance , then they can order what they would like to eat in advance . Each order will be accompanied by a free piece of dessert . The food will be delivered straight to the office , saving one time to go looking for food . SELECTION A learning launch tool seems to be the most appropriate selection because it goes into the organization to hear out what type of meals they would prefer , the price they are comfortable with , how many times in a week can they order the lunch . This problem is a people orientated problem , so involving the customer fully is the best way to make them satisfied and also make profit as you will be sure about repeat business . APPLICATION Two organisations were selected , one government and the other private . Questionnaires were prepared to get an idea of what the workers expects , touching on what would make them choose us over the existing lunch sellers in the area . With the questionnaires a menu will drafted trying to address the needs of everyone . A month after the survey test meals were made in small amounts to give to the employees to get their review on the taste . INSIGHT It was noticed that people are happy with the idea of meals being delivered to their offices . The most challenge was the price they are willing to pay as most of them wanted to pay less . It is upon us to see how to minimize the cost of preparing food as well as delivery , in order not to run at a loss . One approach would be to select companies , which are close to each other in order to minimize delivery costs . From what was gathered during the survey it appeared that workers run out of lunch money midmonth , so the customers will have meal accounts in order to make the process efficient and effective , where by the customer will make an order for the whole month , and only pay month end . That way one is guaranteed to have a meal even when they have run out of cash during the month . APROACH The learning launch was the most appropriate tool for this problem , but we have noticed that testing with more organizations could yield better results or more accurate information than just using two . A proper review of the insight gained through the meal test and survey should be used strategically in order to achieve the customer needs .