Storytelling

Stories are what we tell everyone, from our families and friends to complete strangers.  They’re an important tool to keep good relations with people and keep them hooked. So  everything we tell people contains a story behind it so it can be understood and remembered  by the audience.     This is the reason why many brands use storytelling in their advertisements to sell their  products. In fact, we can see a lot of advertisements that consist of videos that tell a story.  This can be used for perfume ads, clothes ads, electronics ads and many more. They use an  environment that is extraordinary and help the audience feel like they can achieve anything  when buying the product of the advertisement. So if they buy this product, they feel like their  life will change for the better thanks to this product. So stories are crucial for brands because  they are powerful and are the main part for selling products.     In my opinion, this tool marked me the most because I could imagine myself in those  situations. I am in fact a consumer who wants to buy products and I do so based not only on  reviews but on the ad and the story that they tell. For example, I once wanted to buy the  Lancôme perfume where the advertisement showcased Zendaya on a horse running through  the world. I truly felt that if I bought the perfume I would feel as powerful as her.     In my business life, I once started selling products in my hometown : products that reflected  the civil war in Lebanon from 1975 to 1990. These products were once owned by people who  fought in this war and since my hometown was heavily involved in that part of history, many  wanted to add products to their collection from this time: the products were essentially  games and paintings that were owned by families during the war. So I sold many items just  because they reflected a certain story, people wanted to buy a certain product not because  they need it but because it reflected a certain time in their life.     So storytelling is really important for a business and helps sell a lot of products just thanks to  the story behind it. That’s why in my upcoming business, I want to make sure that my products  reflect a good story that speak to people so they can feel better and empowered thanks the  product.


Storytelling Stories are what we tell everyone , from our families and friends to complete strangers . They ’re an important tool to keep good relations with people and keep them hooked . So everything we tell people contains a story behind it so it can be understood and remembered by the audience . This is the reason why many brands use storytelling in their advertisements to sell their products . In fact , we can see a lot of advertisements that consist of videos that tell a story . This can be used for perfume ads , clothes ads , electronics ads and many more . They use an environment that is extraordinary and help the audience feel like they can achieve anything when buying the product of the advertisement . So if they buy this product , they feel like their life will change for the better thanks to this product . So stories are crucial for brands because they are powerful and are the main part for selling products . In my opinion , this tool marked me the most because I could imagine myself in those situations . I am in fact a consumer who wants to buy products and I do so based not only on reviews but on the ad and the story that they tell . For example , I once wanted to buy the Lancôme perfume where the advertisement showcased Zendaya on a horse running through the world . I truly felt that if I bought the perfume I would feel as powerful as her . In my business life , I once started selling products in my hometown : products that reflected the civil war in Lebanon from 1975 to 1990 . These products were once owned by people who fought in this war and since my hometown was heavily involved in that part of history , many wanted to add products to their collection from this time : the products were essentially games and paintings that were owned by families during the war . So I sold many items just because they reflected a certain story , people wanted to buy a certain product not because they need it but because it reflected a certain time in their life . So storytelling is really important for a business and helps sell a lot of products just thanks to the story behind it . That ’s why in my upcoming business , I want to make sure that my products reflect a good story that speak to people so they can feel better and empowered thanks the product .