Learning Launch Reflection

Rosa Perez

Challenge

Visvesvaraya

Technological University, family entrepreneurship brand focused on selling healthy desserts for  diabetics, vegans and healthy life searchers began operations at home. The challenge is being  known as an alternative way to enjoy delicious desserts sugar less and carbohydrates less but not  just for an event, we desire that a family could buy one cake every week.  The brand must be  known for a delicious taste and the best buy and delivery process, using technology and social  networks.

According to best innovation practices, we had some recipes using healthy ingredients and we had  some baking instruments but we didn´t know about the taste of the cake using stevia, panela and  oat. We need to know successful recipes, and listen people with experience in baking, selling and  delivering desserts. The best way to increase our knowledge was participating in baking classes  and participating in focus groups with experimented people.

Selection

We use learning launch like design thinking tool to prepare a cake prototype, we inspired on “truth  confirms assumptions about recipes, presentation and delivery process”. Every Sunday all team  members worked together in the process, we began with a chocolate cake recipe and at the end,  we tasted and expressed opinion about presentation, time spent and taste.

Application

First Learning launch, in the baking lab, the chocolate cake had good taste but the presentation  was terrible, our experience wasn´t enough to have a perfect product and we needed more  instruments like a mixer for example.

Second Learning launch, next week, the team agreed with taste and presentation but we needed  more products to offer, what happen with chocolate haters? Healthy pastry classes were perfect  to find successful recipes and a designer help us with the logo (brand identity).

Insight & Approach

We decided the timeframe (a week), cheap investment (ingredients and pastry classes) and it let  us knew that we must offer three products and detailed delivery conditions before the sale  agreement. The first market was our family members (with skeptics) and after we sale cakes on  demand. We offer different flavors and we have loyal clients.


Learning Launch Reflection Rosa Perez Challenge Visvesvaraya Technological University , family entrepreneurship brand focused on selling healthy desserts for diabetics , vegans and healthy life searchers began operations at home . The challenge is being known as an alternative way to enjoy delicious desserts sugar less and carbohydrates less but not just for an event , we desire that a family could buy one cake every week . The brand must be known for a delicious taste and the best buy and delivery process , using technology and social networks . According to best innovation practices , we had some recipes using healthy ingredients and we had some baking instruments but we didn´t know about the taste of the cake using stevia , panela and oat . We need to know successful recipes , and listen people with experience in baking , selling and delivering desserts . The best way to increase our knowledge was participating in baking classes and participating in focus groups with experimented people . Selection We use learning launch like design thinking tool to prepare a cake prototype , we inspired on “ truth confirms assumptions about recipes , presentation and delivery process ” . Every Sunday all team members worked together in the process , we began with a chocolate cake recipe and at the end , we tasted and expressed opinion about presentation , time spent and taste . Application First Learning launch , in the baking lab , the chocolate cake had good taste but the presentation was terrible , our experience wasn´t enough to have a perfect product and we needed more instruments like a mixer for example . Second Learning launch , next week , the team agreed with taste and presentation but we needed more products to offer , what happen with chocolate haters ? Healthy pastry classes were perfect to find successful recipes and a designer help us with the logo ( brand identity ) . Insight & Approach We decided the timeframe ( a week ) , cheap investment ( ingredients and pastry classes ) and it let us knew that we must offer three products and detailed delivery conditions before the sale agreement . The first market was our family members ( with skeptics ) and after we sale cakes on demand . We offer different flavors and we have loyal clients .