ASSIGNMENT

TOPIC: BEVERAGE COMPANY

Challenge:

The challenge is of a non alcoholic beverage company which is very competitive .the company has to compete with international companies as well as the local companies .the business of non alcoholic beverage has been changing because of customers lifestyle, emerging views of health and nutrition ,changing customers needs and preferences, increase in similar products and price factor. Furthermore, the beverage industry is been affected by the intermediaries, especially in USA and other European countries. If company is not able to change along with the changing business environment it will affect on the companies profit and sales of shares.

Water is the main ingredient for the beverage company .Many parts of the world it is also limited resources. Company consume huge amount of water per year. Demand of water increase around the world and quality of available water decline this increases the production cost of the company and affect on profit.

Selection: The tool that I selected for the challenge is the visualization tool as visualization tool provides us with a quick, clear understanding of the information. Thanks to the graphic representations we can visualize large volumes of data in an understandable and coherent way, which in turn helps us comprehend the information and draw conclusions and insights.

It helps us to identify emerging trends and act quickly based on what we see ,it also helps in identifying relationships and patterns with digital assets we can even share our story with others as it allows to develop a new business language. Visualizing data provides us with analysis at various levels of detail.

VIDEO REFERENCE: http://youtu.be/2PBeRbWE79w

Application: How I applied the tool: - the brand used various visualization methods like advertisements, posters, T.V commercials, campaigns and challenges to attract the customers towards the drink

• The company has been successful by using marketing campaigns which are related to having fun and being happy so customers associate this brand with these emotions.

• The company used various discounting techniques during festive season to attract more customers and also gave them offer online.

• Company has given the impression that they are allowing people to make free calls to their families using the beverages bottle caps. But what they have actually done is encouraged people to spend money buying the product under the guise of being able to make a free call with the lid. This demonstrates how the company has cleverly targeted this specific segment and tried to achieve their objective by targeting the sensitive emotional state of these people.

• They even tried to change the flavor of the drink, however switched back to the original formula because of the poor response to “new” drink.

• They used the comparison strategy where they compared their product with the other products and tried to make their product look more attractive and cost efficient.

• The company also involved the famous actors in their advertisements which attracted not only the regular customers but also the followers of the actors.

• They also used artificial intelligence for gaining more customers.

• Usage of attractive posters and banners.

Insight:

Company remains at a good position through continual innovation such as their largest adoption of AI. They understand that each local market holds specific consumer preferences in terms of flavor, sugar content, calorie count and consumption and adapted to this challenge using a reverse sales strategy.

Going against linear methods of collecting consumer data, the company optimized their product and sales processes. The dispensing machines have become real-time sources of market research, allowing them to identify opportunity and weakness before taking to our shelves. As consumer preferences evolve, winning brands will continually innovate to stay one step ahead.

The company build a well rounded picture of their consumers through an infrastructure that allows them to be heard. Ai really helped the company a lot as this allowed the dispensing machines to adjust to the “mood” of their environment. In gyms for example, the display screen will focus on performance based sodas, the promotion of water and healthier beverages. Machines in shopping malls will display lively, colorful, trending sodas, and hospital machines will appear more functional.

Approach:

What the company could have done else than what it actually did was; it could have stayed at the same flavour which it served the customers always and which the customers are actually fond of and in their

advertisements they should have shown this as their unique feature as many customers do not like any change in the products that they like and any such thing brings in a thought of switching to the other product in them.

The logo that the company uses should remain the same even if the company has crossed over decades as the customers know the company by their logo.

The appearance of the bottle that was used to sell the product could be given to the customers in different sizes and different looks attracting more and more customers including the target audience as well as the other group of people.

The price should be kept fixed as the customers are really particular about the prices and slight price change can bring in the thought of exploring and finding substitutes.

Should also use the kind of celebrities that could connect with the audience more using old and not liked actors brings in some sort of disliking for the product too.

THANK YOU


ASSIGNMENT TOPIC : BEVERAGE COMPANY Challenge : The challenge is of a non alcoholic beverage company which is very competitive .the company has to compete with international companies as well as the local companies .the business of non alcoholic beverage has been changing because of customers lifestyle , emerging views of health and nutrition , changing customers needs and preferences , increase in similar products and price factor . Furthermore , the beverage industry is been affected by the intermediaries , especially in USA and other European countries . If company is not able to change along with the changing business environment it will affect on the companies profit and sales of shares . Water is the main ingredient for the beverage company .Many parts of the world it is also limited resources . Company consume huge amount of water per year . Demand of water increase around the world and quality of available water decline this increases the production cost of the company and affect on profit . Selection : The tool that I selected for the challenge is the visualization tool as visualization tool provides us with a quick , clear understanding of the information . Thanks to the graphic representations we can visualize large volumes of data in an understandable and coherent way , which in turn helps us comprehend the information and draw conclusions and insights . It helps us to identify emerging trends and act quickly based on what we see , it also helps in identifying relationships and patterns with digital assets we can even share our story with others as it allows to develop a new business language . Visualizing data provides us with analysis at various levels of detail . VIDEO REFERENCE : http://youtu.be/2PBeRbWE79w Application : How I applied the tool : - the brand used various visualization methods like advertisements , posters , T.V commercials , campaigns and challenges to attract the customers towards the drink • The company has been successful by using marketing campaigns which are related to having fun and being happy so customers associate this brand with these emotions . • The company used various discounting techniques during festive season to attract more customers and also gave them offer online . • Company has given the impression that they are allowing people to make free calls to their families using the beverages bottle caps . But what they have actually done is encouraged people to spend money buying the product under the guise of being able to make a free call with the lid . This demonstrates how the company has cleverly targeted this specific segment and tried to achieve their objective by targeting the sensitive emotional state of these people . • They even tried to change the flavor of the drink , however switched back to the original formula because of the poor response to “ new ” drink . • They used the comparison strategy where they compared their product with the other products and tried to make their product look more attractive and cost efficient . • The company also involved the famous actors in their advertisements which attracted not only the regular customers but also the followers of the actors . • They also used artificial intelligence for gaining more customers . • Usage of attractive posters and banners . Insight : Company remains at a good position through continual innovation such as their largest adoption of AI . They understand that each local market holds specific consumer preferences in terms of flavor , sugar content , calorie count and consumption and adapted to this challenge using a reverse sales strategy . Going against linear methods of collecting consumer data , the company optimized their product and sales processes . The dispensing machines have become real - time sources of market research , allowing them to identify opportunity and weakness before taking to our shelves . As consumer preferences evolve , winning brands will continually innovate to stay one step ahead . The company build a well rounded picture of their consumers through an infrastructure that allows them to be heard . Ai really helped the company a lot as this allowed the dispensing machines to adjust to the “ mood ” of their environment . In gyms for example , the display screen will focus on performance based sodas , the promotion of water and healthier beverages . Machines in shopping malls will display lively , colorful , trending sodas , and hospital machines will appear more functional . Approach : What the company could have done else than what it actually did was ; it could have stayed at the same flavour which it served the customers always and which the customers are actually fond of and in their advertisements they should have shown this as their unique feature as many customers do not like any change in the products that they like and any such thing brings in a thought of switching to the other product in them . The logo that the company uses should remain the same even if the company has crossed over decades as the customers know the company by their logo . The appearance of the bottle that was used to sell the product could be given to the customers in different sizes and different looks attracting more and more customers including the target audience as well as the other group of people . The price should be kept fixed as the customers are really particular about the prices and slight price change can bring in the thought of exploring and finding substitutes . Should also use the kind of celebrities that could connect with the audience more using old and not liked actors brings in some sort of disliking for the product too . THANK YOU