Learning Launch – The sharing value case

Challenge

We are suppliers of construction materials. While developing our business we could find four  different problems.

1-  The entry door of the company is opposite to the main road.  Some clients leave the

place before even trying to get into the company because they think it’s closed. That,  at the end of the year means a lost in clients and sales.

2- Our company´s surface is quite big and we don´t have enough products to fill it, so it

seems poor. Clients take as a bad image the excess of space.

3- Our waste.  Due to different facts, the waste that we generate is huge, and it is

cheaper to throw them away that to replace them in the market.

4- Last but not least our education system as a country remains very theory-focused and

the new generations of architects and engineers have a lack of experience in touching  and working directly with the materials

Selection –   Launching tool

We decided to select the launching tool because it was the tool that best suited our innovation  need by creating a multifunctional team.

The launching tool is a small experiment that tests your new idea in the real market place. But  before being able to lunch the idea they are some steps  to follow.

To be sure your idea could be part of a launching test you must do some hypothesis:

1) The idea must be based just in real fact, which means that must be based in the data

that we really know.

2) Second we have to search for the BIG lie and search for confirming and disconfirming

facts and

3) Third we have to create a small multifunctional team that can make an accurate

assessment of the idea and the launching test.

4) We should have a SKEPTIC that can put our assumptions in troubles

idea  Specific problem/need   The idea solve the need netter  that current alternatives

How we did it? We decided to gather people from different areas. We scheduled up a meeting  made up by architects, teachers, people from the art world and the selected company team.

We exposed the problems and started brainstorming. Many different ideas were born in that  meeting. Some of them were just focus in problems, other were giving alternative working  styles. After following the 4 steps above we chose the idea which best suited all requests.

The idea that came out was to share the empty space in the company with students and  universities so they could improve their knowledge but interacting with our waste and creating  new products from it.

The team that was leading this project was made by teachers from university, architects,  clients and company managers

Application

We first got in touch with our whole team in order to present them the idea and to get their  opinion on it. Secondly we talked to our stakeholders and shared some questionnaires to know  their acceptance level of having students in the same environment where they would be  buying. After having all the info and ideas we called universities and designs schools to  propose them the project.

After some moths first students started working in the company. Students came for free and  used the free place to interact with different materials.

Insight

As students were all related with construction, clients found very interesting that future  experts could advise them choosing trending colors or designs for their houses and at the  same time were fascinated with the idea of being able to see an art gallery made by students  in a trail company.

The launching tool and all the design thinking progress gave as the possibility of visualizing and  understanding the problems in a more unified way so the idea generation was very focused on  solving and sharing value. Including people from other sectors in the market gave as very  different points of views and remarked details that had been ignored  before.

Approach

At the very start of the project we tried to find the solution using the mind mapping tool . That  help representing the problems but wasn’t enough to find a new and innovative idea.  Using  the launch tool allowed us to change our mindset, improve the communication between us  and also gave us the chance of open our eyes into very different details and solutions. Our  team has already gone into several design thinking activities involving multifunctional teams  that got set in that very first meeting.


Learning Launch – The sharing value case Challenge We are suppliers of construction materials . While developing our business we could find four different problems . 1- The entry door of the company is opposite to the main road . Some clients leave the place before even trying to get into the company because they think it ’s closed . That , at the end of the year means a lost in clients and sales . 2- Our company´s surface is quite big and we don´t have enough products to fill it , so it seems poor . Clients take as a bad image the excess of space . 3- Our waste . Due to different facts , the waste that we generate is huge , and it is cheaper to throw them away that to replace them in the market . 4- Last but not least our education system as a country remains very theory - focused and the new generations of architects and engineers have a lack of experience in touching and working directly with the materials Selection – Launching tool We decided to select the launching tool because it was the tool that best suited our innovation need by creating a multifunctional team . The launching tool is a small experiment that tests your new idea in the real market place . But before being able to lunch the idea they are some steps to follow . To be sure your idea could be part of a launching test you must do some hypothesis : 1 ) The idea must be based just in real fact , which means that must be based in the data that we really know . 2 ) Second we have to search for the BIG lie and search for confirming and disconfirming facts and 3 ) Third we have to create a small multifunctional team that can make an accurate assessment of the idea and the launching test . 4 ) We should have a SKEPTIC that can put our assumptions in troubles idea Specific problem / need The idea solve the need netter that current alternatives How we did it ? We decided to gather people from different areas . We scheduled up a meeting made up by architects , teachers , people from the art world and the selected company team . We exposed the problems and started brainstorming . Many different ideas were born in that meeting . Some of them were just focus in problems , other were giving alternative working styles . After following the 4 steps above we chose the idea which best suited all requests . The idea that came out was to share the empty space in the company with students and universities so they could improve their knowledge but interacting with our waste and creating new products from it . The team that was leading this project was made by teachers from university , architects , clients and company managers Application We first got in touch with our whole team in order to present them the idea and to get their opinion on it . Secondly we talked to our stakeholders and shared some questionnaires to know their acceptance level of having students in the same environment where they would be buying . After having all the info and ideas we called universities and designs schools to propose them the project . After some moths first students started working in the company . Students came for free and used the free place to interact with different materials . Insight As students were all related with construction , clients found very interesting that future experts could advise them choosing trending colors or designs for their houses and at the same time were fascinated with the idea of being able to see an art gallery made by students in a trail company . The launching tool and all the design thinking progress gave as the possibility of visualizing and understanding the problems in a more unified way so the idea generation was very focused on solving and sharing value . Including people from other sectors in the market gave as very different points of views and remarked details that had been ignored before . Approach At the very start of the project we tried to find the solution using the mind mapping tool . That help representing the problems but was n’t enough to find a new and innovative idea . Using the launch tool allowed us to change our mindset , improve the communication between us and also gave us the chance of open our eyes into very different details and solutions . Our team has already gone into several design thinking activities involving multifunctional teams that got set in that very first meeting .