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Reflection: Learning Launch

Challenge:  I am a part of a product development team. I was assigned with a project to reduce the service cost and  product development cost for one of a part used in construction vehicles. This solution will be beneficial  to our product development team as we are benchmarking our competitor and trying to provide a solution  which would provide best in class solution to the customers with lesser cost to service and machine. we  consisted of 6 members and different cross functional team members from service, Dealer, and customer  sites. The project was limited to the internal resources. The deadline for the project was assigned for a  month which includes data collection, customer interviews and an aligned solution that would work its  intended function.    Selection:   As a team, we have utilized tools of systems engineering and DFSS to capture voice of customer mainly  internal. We decided to utilize learning launch tool which is meant for quick testing of ideas and prototype.  This tool would give us validate our hypothesis, test our key assumptions, and perform tests to collect  confirming as well as discomforting data.     Application:   In our learning launch, we started on creating a hypothesis based on the need of those customers who  wants the reduction in the machine costs as well as the service costs. We started collecting the data and  assumptions of the product, technical information, technical spec, customers service hours and total cost  required. So, we begin to investigate on all the internal components its working, production, assembly,  material, and the cost so that we can reduce the cost of the product significantly and that hypothesis  should meet the functional requirement. Main scope was to redesign and revalidate the cost of the  product used in vehicle. We started on different parameters collected across various team members of  cross function and ensured that our assumptions should be tested. We have used virtual validation  through analysis, customer interaction, service need analysis and total hours taken for service to test  those assumptions. We managed to leverage visual tools and customer interviews to perform test to  collect meaningful insights. we structured our tasks, specific meetings, reviews, to become more agile.  The assumptions which were collected to design the test for them and conducted them and confirm the  data that this the way forward that we need to proceed with to solve the problem.     Insight:   Learning launch tool is very helpful tool as we had identified the customers need by applying this tool.  Team had got a deeper knowledge and other key aspects of the product especially the specification,  performance, service aspects to total hours taken for service. Testing assumptions helped in making timely  decisions on continuing development and make changes to product specifications which are key in later  phase of product launch. Moving forward, our team will review this insight and incorporate it into future  launch designs.    Approach:   Team has already gone through several design thinking tools and activities and finds that the learning  launch is the appropriate tool to solve the issues with proper approach towards the problem. Team come  up with several ideas within the short span of duration and test the ideas and pick the favorable idea  forward which ever is best in class. Team then designed methods to test assumptions by discussing with

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customer and technicians, performing simulations. Next time I would use the Learning Launch tool activity  as a focal point for a series of design thinking activities.


Confidential with no Personal Information Reflection : Learning Launch Challenge : I am a part of a product development team . I was assigned with a project to reduce the service cost and product development cost for one of a part used in construction vehicles . This solution will be beneficial to our product development team as we are benchmarking our competitor and trying to provide a solution which would provide best in class solution to the customers with lesser cost to service and machine . we consisted of 6 members and different cross functional team members from service , Dealer , and customer sites . The project was limited to the internal resources . The deadline for the project was assigned for a month which includes data collection , customer interviews and an aligned solution that would work its intended function . Selection : As a team , we have utilized tools of systems engineering and DFSS to capture voice of customer mainly internal . We decided to utilize learning launch tool which is meant for quick testing of ideas and prototype . This tool would give us validate our hypothesis , test our key assumptions , and perform tests to collect confirming as well as discomforting data . Application : In our learning launch , we started on creating a hypothesis based on the need of those customers who wants the reduction in the machine costs as well as the service costs . We started collecting the data and assumptions of the product , technical information , technical spec , customers service hours and total cost required . So , we begin to investigate on all the internal components its working , production , assembly , material , and the cost so that we can reduce the cost of the product significantly and that hypothesis should meet the functional requirement . Main scope was to redesign and revalidate the cost of the product used in vehicle . We started on different parameters collected across various team members of cross function and ensured that our assumptions should be tested . We have used virtual validation through analysis , customer interaction , service need analysis and total hours taken for service to test those assumptions . We managed to leverage visual tools and customer interviews to perform test to collect meaningful insights . we structured our tasks , specific meetings , reviews , to become more agile . The assumptions which were collected to design the test for them and conducted them and confirm the data that this the way forward that we need to proceed with to solve the problem . Insight : Learning launch tool is very helpful tool as we had identified the customers need by applying this tool . Team had got a deeper knowledge and other key aspects of the product especially the specification , performance , service aspects to total hours taken for service . Testing assumptions helped in making timely decisions on continuing development and make changes to product specifications which are key in later phase of product launch . Moving forward , our team will review this insight and incorporate it into future launch designs . Approach : Team has already gone through several design thinking tools and activities and finds that the learning launch is the appropriate tool to solve the issues with proper approach towards the problem . Team come up with several ideas within the short span of duration and test the ideas and pick the favorable idea forward which ever is best in class . Team then designed methods to test assumptions by discussing with Confidential with no Personal Information customer and technicians , performing simulations . Next time I would use the Learning Launch tool activity as a focal point for a series of design thinking activities .