Challenge & Selection

The first tool I would use, would be the Visualization, or Visual  Thinking Tool, to understand the problem before identifying  and assuming possible solutions to the problem.  I will later use  this approach to observe the customers. I would choose mind  mapping for this. As mind mapping helps to organise many  things, just in one doodle I could say.

Application

I would start the process by borrowing the concept from  previous research, and discussed in Dave Gray’s book, “The  Connected Company”.  If the approach would help then great,  or else I would do a different thing visually. I would call all my  foodie mates/customers, give them menus of different South  Indian restaurants.

For the activity, I would divide the customers into 4-5 groups of  participants each. Each representing what type of menu is  promising, font wise, colour wise, image wise, and which  restaurant is good quality wise, quantity wise, etc. Each group  would have a small ruled book that they could write on directly,  or use sticky notes for comments. Also, I would ask them some  questions to answer, I give them approximately 45 minutes or  more to discuss the questions while they are analysing which  place is promising… I would keep the common ones in the  insights of each group, and then add additional insights after  the group discussion and write it down in one of the book’s last  page…. Later on I would create a mind map doodle that would  combine the shared and new insights from the group  discussion, and then create something that incorporates their  feedback and proposed changes that they agreed to as a group.

Insight & Approach

What I could learn from conducting this exercise with several  groups would be that I could incorporate their feedback which  is very important for understanding them. The most valuable  aspect of the activity would be shared through mind mapping,  shared learning occurs while they would work to define their  problem.  It would give them a more clarity, a focal point for  discussion that would make them share their perspectives and  develop insights into potential root causes of their problems.  They could then help me understand and the owners  understand how they could represent themselves better which  could lead to a successful business.

From this I learned that the most valuable aspect is the shared  insights and learning, next time I would use the visualization  tool for every starting point for design activities which would be  followed by mind mapping, because as a group or as an  individual, it is important to understand and learn system  thinking then understand the accessibility of ideas and then  focus on the end result as to what would work. I hope this  would work and I would love to incorporate this after this covid- 19 situation, because we miss eating South Indian food!


Challenge & Selection The first tool I would use , would be the Visualization , or Visual Thinking Tool , to understand the problem before identifying and assuming possible solutions to the problem . I will later use this approach to observe the customers . I would choose mind mapping for this . As mind mapping helps to organise many things , just in one doodle I could say . Application I would start the process by borrowing the concept from previous research , and discussed in Dave Gray ’s book , “ The Connected Company ” . If the approach would help then great , or else I would do a different thing visually . I would call all my foodie mates / customers , give them menus of different South Indian restaurants . For the activity , I would divide the customers into 4 - 5 groups of participants each . Each representing what type of menu is promising , font wise , colour wise , image wise , and which restaurant is good quality wise , quantity wise , etc . Each group would have a small ruled book that they could write on directly , or use sticky notes for comments . Also , I would ask them some questions to answer , I give them approximately 45 minutes or more to discuss the questions while they are analysing which place is promising … I would keep the common ones in the insights of each group , and then add additional insights after the group discussion and write it down in one of the book ’s last page … . Later on I would create a mind map doodle that would combine the shared and new insights from the group discussion , and then create something that incorporates their feedback and proposed changes that they agreed to as a group . Insight & Approach What I could learn from conducting this exercise with several groups would be that I could incorporate their feedback which is very important for understanding them . The most valuable aspect of the activity would be shared through mind mapping , shared learning occurs while they would work to define their problem . It would give them a more clarity , a focal point for discussion that would make them share their perspectives and develop insights into potential root causes of their problems . They could then help me understand and the owners understand how they could represent themselves better which could lead to a successful business . From this I learned that the most valuable aspect is the shared insights and learning , next time I would use the visualization tool for every starting point for design activities which would be followed by mind mapping , because as a group or as an individual , it is important to understand and learn system thinking then understand the accessibility of ideas and then focus on the end result as to what would work . I hope this would work and I would love to incorporate this after this covid- 19 situation , because we miss eating South Indian food !