Visualization

Challenge

In a discussion with other three partners, the challenge we were facing was  coming up with a start up idea for a new laundry company. We had some issues  with the actual service provide, which was available for us, and we thought  about resolving those issues by creating our own laundry company. We were all  using this service, so we had some kind of idea what it was all about, but no  technical information what so ever.

Selection

It was clear for us even from the beginning that this was a problem best  approached through designing thinking because we needed a deep  understanding of the people who were going to use our product, their needs and  we also needed to explore new ways of doing things, and maybe find better  ways to do it.

Even thought there was a lot of information about how the usual process of  laundry was working, there was a lot of uncertainty about how a change in that  process would impact the costumer and also the business itself in order for it to  be productive. So, the data we already had was very little relevant to what we  planned to achieve.

Application and insight

At first, through our discussions, we were very excited about brainstorming and  coming up with new ideas, but it was when we started drawing and putting all  the information altogether into images that we started actually connect all the  ideas we had.

Approach

In addition to visualization, because all design thinking tools are essential to the  design thinking process, all other tools could and will be used further as  follows:

-Story Telling

-Mind Mapping

-Learning Launch


Visualization Challenge In a discussion with other three partners , the challenge we were facing was coming up with a start up idea for a new laundry company . We had some issues with the actual service provide , which was available for us , and we thought about resolving those issues by creating our own laundry company . We were all using this service , so we had some kind of idea what it was all about , but no technical information what so ever . Selection It was clear for us even from the beginning that this was a problem best approached through designing thinking because we needed a deep understanding of the people who were going to use our product , their needs and we also needed to explore new ways of doing things , and maybe find better ways to do it . Even thought there was a lot of information about how the usual process of laundry was working , there was a lot of uncertainty about how a change in that process would impact the costumer and also the business itself in order for it to be productive . So , the data we already had was very little relevant to what we planned to achieve . Application and insight At first , through our discussions , we were very excited about brainstorming and coming up with new ideas , but it was when we started drawing and putting all the information altogether into images that we started actually connect all the ideas we had . Approach In addition to visualization , because all design thinking tools are essential to the design thinking process , all other tools could and will be used further as follows : -Story Telling -Mind Mapping -Learning Launch