Reflection – Visualisation

Challenge – Design thinking emphasizes the importance of deep exploration into the  lives and the problems of the people we hope to generate value for before we are  allowed to start generating solutions. This is why it’s actually user-defined design.  Visualisation is actually more tangible and concrete sort of process for design  thinking. Visualisation does not mean drawing a picture. Visualisation is much more  beyond drawing a picture in mind but actually making impact to bring change in our  daily routine. When we are actually dealing with problems we just not attempt to  solve problems but also try to find logic behind it. Therefore, the main challenge that  we face is just not to find solutions to problems but also to find the possibilities that  we have not yet seen.     Selection – I have selected visualisation because have seen the recent changes  that has Visualisation is anything we write on a chalkboard, whiteboard, to  PowerPoint presentation to photography video. It is actually that takes you beyond  just using words or language alone. In recent times, I have seen that due to covid-19  issues many home entrepreneurs have come across. People became so innovative  in their ideas just sitting at home and coming up with variety of ideas in starting up  their business right away through offline and online mode.     Application – We can see that during this covid-19 many new home entrepreneurs  have come into business with new innovative ideas. People have become so  innovative that their minds are not just set to sell products or sell foods but also to  create an impact on their perspective customers.  Take for example-

 For home bakers – Earlier people used to be dependent on bakery

shops for bakery items but now everyone is so well trained and  talented that the product line has changed, for e.g. – customised  cakes, unique flavours cookies and cakes, with beautiful exotic  decorations, online advertisements through social media. Instagram  being the most active social media at present, new business  entrepreneurs are of motive to gain popularity, fame through launching  their own business profiles through customers can directly contact  them for orders, feedback about the orders people purchase, creating  videos, reels give them extra exposure.   We can clearly see that visualisation as a design thinking tool has been  very logically applied in this concept. Many new entrepreneurs are not  just limited to social media postings but also has spread their wings  wide apart by distributing pamphlets with beautiful slogans to advertise  their brand to gain everybody’s attention. Customers share profiles  online.   Nowadays reels and visual videos are so common that they also help a  lot in creating awareness about the new post of cakes so made by the  owner itself.

Not only this friends and family are also so involved in promotional  activities that not just by saying but reference also helps a lot.   Visualisation as such helps a lot to new ventures like this to gain  market access quiet easily and capture the attention of customers.

Insight & Approach – With this I have learned from conducting this exercise it has  incorporated the importance for reinforcing their understanding of the problem which  earlier new business owners had to face, like gaining popularity in the market was  not so easy as compared to present scenario, then customer feedback being one of  the major part to be handled very sincerely has been made possible with the help of  social media posts and being on whatsapp. The main motive is to gain maximum  profit out of the available resources and making best use of the available resources.  Then the revised visualisation graphics and models that incorporates their combined  feedback can serve as a reference tool throughout the remainder of the work.


Reflection – Visualisation Challenge – Design thinking emphasizes the importance of deep exploration into the lives and the problems of the people we hope to generate value for before we are allowed to start generating solutions . This is why it ’s actually user - defined design . Visualisation is actually more tangible and concrete sort of process for design thinking . Visualisation does not mean drawing a picture . Visualisation is much more beyond drawing a picture in mind but actually making impact to bring change in our daily routine . When we are actually dealing with problems we just not attempt to solve problems but also try to find logic behind it . Therefore , the main challenge that we face is just not to find solutions to problems but also to find the possibilities that we have not yet seen . Selection – I have selected visualisation because have seen the recent changes that has Visualisation is anything we write on a chalkboard , whiteboard , to PowerPoint presentation to photography video . It is actually that takes you beyond just using words or language alone . In recent times , I have seen that due to covid-19 issues many home entrepreneurs have come across . People became so innovative in their ideas just sitting at home and coming up with variety of ideas in starting up their business right away through offline and online mode . Application – We can see that during this covid-19 many new home entrepreneurs have come into business with new innovative ideas . People have become so innovative that their minds are not just set to sell products or sell foods but also to create an impact on their perspective customers . Take for example-  For home bakers – Earlier people used to be dependent on bakery shops for bakery items but now everyone is so well trained and talented that the product line has changed , for e.g. – customised cakes , unique flavours cookies and cakes , with beautiful exotic decorations , online advertisements through social media . Instagram being the most active social media at present , new business entrepreneurs are of motive to gain popularity , fame through launching their own business profiles through customers can directly contact them for orders , feedback about the orders people purchase , creating videos , reels give them extra exposure . We can clearly see that visualisation as a design thinking tool has been very logically applied in this concept . Many new entrepreneurs are not just limited to social media postings but also has spread their wings wide apart by distributing pamphlets with beautiful slogans to advertise their brand to gain everybody ’s attention . Customers share profiles online . Nowadays reels and visual videos are so common that they also help a lot in creating awareness about the new post of cakes so made by the owner itself . Not only this friends and family are also so involved in promotional activities that not just by saying but reference also helps a lot . Visualisation as such helps a lot to new ventures like this to gain market access quiet easily and capture the attention of customers . Insight & Approach – With this I have learned from conducting this exercise it has incorporated the importance for reinforcing their understanding of the problem which earlier new business owners had to face , like gaining popularity in the market was not so easy as compared to present scenario , then customer feedback being one of the major part to be handled very sincerely has been made possible with the help of social media posts and being on whatsapp . The main motive is to gain maximum profit out of the available resources and making best use of the available resources . Then the revised visualisation graphics and models that incorporates their combined feedback can serve as a reference tool throughout the remainder of the work .