Reflection-Learning Launch

Challenge & Selection

I am a CEO of new born startup and my goal/challenge is to find out if our product is really needed by

market and solved the problem. The resource for the project we have is really limited because we start

the company with 5 person in charge of various task. The learning launch process should not be exceed

2 months because it is the longest time we can tolerate. The scope of the project is on Indonesia region.

We will find out if our minimum viable product is needed or not.

Learning launch is a fast feedback cycle to test the prototype which is in our case named  minimum viable product. We choose the learning launch tool because it is a tool to TEST and  very suitable with our condition who want a speedy and cheap testing on our product.

Application & Insight

Firstly, we completed the work of the minimum viable product. As soon as the product ready, we  test it away to the market to find out what they think bare prototype. We promote and get the  hyped for the web by doing great marketing job. We do that to find an early adopters, early  adopters is highly important for our learning launch because they are the main subject of the  learning launch that will represent most of the market. After find the early adopters we test our  assumption which include 3 assumption.     The learning launch has really give us a valuable insight. 1 out of 3 assumption that we had is  false according to learning launch, It give us sign to revise the product to adjust to the real fact  and exclude the assumption from the financial, marketing, product, and all the aspect of the  company. We revise the product holistically due to the adjustment of the assumption.

Approach

I found the eye opener insight because of the learning launch tool. This tool is highly valuable  when we use it to solve the right problem. Next time when I get the similar problem to test some  assumptions, No doubt I will use learning laucnh.


Reflection - Learning Launch Challenge & Selection I am a CEO of new born startup and my goal / challenge is to find out if our product is really needed by market and solved the problem . The resource for the project we have is really limited because we start the company with 5 person in charge of various task . The learning launch process should not be exceed 2 months because it is the longest time we can tolerate . The scope of the project is on Indonesia region . We will find out if our minimum viable product is needed or not . Learning launch is a fast feedback cycle to test the prototype which is in our case named minimum viable product . We choose the learning launch tool because it is a tool to TEST and very suitable with our condition who want a speedy and cheap testing on our product . Application & Insight Firstly , we completed the work of the minimum viable product . As soon as the product ready , we test it away to the market to find out what they think bare prototype . We promote and get the hyped for the web by doing great marketing job . We do that to find an early adopters , early adopters is highly important for our learning launch because they are the main subject of the learning launch that will represent most of the market . After find the early adopters we test our assumption which include 3 assumption . The learning launch has really give us a valuable insight . 1 out of 3 assumption that we had is false according to learning launch , It give us sign to revise the product to adjust to the real fact and exclude the assumption from the financial , marketing , product , and all the aspect of the company . We revise the product holistically due to the adjustment of the assumption . Approach I found the eye opener insight because of the learning launch tool . This tool is highly valuable when we use it to solve the right problem . Next time when I get the similar problem to test some assumptions , No doubt I will use learning laucnh .