Reflection -Mind Mapping

Challenge:

I am working with an distribution company  , which deals in large numbers of IT and Non IT Product  sales in channel , Which includes the involvement of vendor and dealers of IT sector. In my region  we have assigned a new project for new product , for which we are not getting a good market share  in comparison to  our competitor ,hardly reach 10% of the market share for this first QTR now we  have the challenge to increase the market share including revenue growth in consideration for the  region.

Selection :

We used design thinking approach for the solution and used Mind Mapping Tool to get the loop hole  where we are lacking and what will be the appropriate solution for same.

Application :

As we were having a larger number of Partner data to compile with. Firstly we selected the dealers

work with this new product .We have divided our task within our team and approached our dealer

segment with a set of questions , that what all issues they are facing to start working with us for this

product and what is the reason to inclined towards the competitor and why they are not placing the

orders to us and what concern they needed from our side and to know the Mind set of Dealers .

Insights :

As a result  we have come up with number of issues which are in our dealers mind and now we have  to approach them accordingly. Which undoubtedly provided us a better way to think from Dealer  prospect and helped us to grab the newly generated leads and orders . which gradually increased  our market share and also helped us with increased revenue as the result helped us in improving   our customer relationship too.

Issues which dealers pointed are as they are not satisfied with the response time , Some are still not  aware that we are also dealing with this product , some says that vendor always referred to buy  from your competitor , one says that we are getting better pricing from competitor. Some shows the  availability issues of stock with us and some has the issues with our logistic department .Considering  all we improved our response time by setting out the TAT of response and managed our inventory as  per the dealer requirement , increased our calls and visit to dealers, included our regional Vendor  also in discussion to aligned this deal with us.

Approach :

This experience  made me to use this approach or other design thinking tools to handle out my  upcoming challenges or projects to grow my working skills and company tasks


Reflection -Mind Mapping Challenge : I am working with an distribution company , which deals in large numbers of IT and Non IT Product sales in channel , Which includes the involvement of vendor and dealers of IT sector . In my region we have assigned a new project for new product , for which we are not getting a good market share in comparison to our competitor , hardly reach 10 % of the market share for this first QTR now we have the challenge to increase the market share including revenue growth in consideration for the region . Selection : We used design thinking approach for the solution and used Mind Mapping Tool to get the loop hole where we are lacking and what will be the appropriate solution for same . Application : As we were having a larger number of Partner data to compile with . Firstly we selected the dealers work with this new product .We have divided our task within our team and approached our dealer segment with a set of questions , that what all issues they are facing to start working with us for this product and what is the reason to inclined towards the competitor and why they are not placing the orders to us and what concern they needed from our side and to know the Mind set of Dealers . Insights : As a result we have come up with number of issues which are in our dealers mind and now we have to approach them accordingly . Which undoubtedly provided us a better way to think from Dealer prospect and helped us to grab the newly generated leads and orders . which gradually increased our market share and also helped us with increased revenue as the result helped us in improving our customer relationship too . Issues which dealers pointed are as they are not satisfied with the response time , Some are still not aware that we are also dealing with this product , some says that vendor always referred to buy from your competitor , one says that we are getting better pricing from competitor . Some shows the availability issues of stock with us and some has the issues with our logistic department .Considering all we improved our response time by setting out the TAT of response and managed our inventory as per the dealer requirement , increased our calls and visit to dealers , included our regional Vendor also in discussion to aligned this deal with us . Approach : This experience made me to use this approach or other design thinking tools to handle out my upcoming challenges or projects to grow my working skills and company tasks