Mind Mapping

The first phase of design thinking process is take a look at the current reality. In doing so, we amass a  huge amount of data. Before moving to the next phase, what if, we need to distill all that data into  information and insights that can be easily communicated.This is just what mind mapping does  well.we use mind mapping with executives, students, steel-makers, educators, retailers, those are  not-for-profit firms, government agencies, consumer package goods companies, and all will attest to  its power.

Mind mapping is looking for patterns and insights in a large quantity of data you  collected during your exploration of what is the current reality. The goal is to establish criteria for  the what-if idea generation phase. Which comes next. This phase is pivotal in the design thinking  process. Mind mapping provides a segway from what is to what if.Mind mapping is an engaging  alternative to that giant report we might otherwise have written to sum up and communicate in  prose and charts and spreadsheets.Mind mapping is more intuitive. It’s more creative. It’s more  visual, and it’s more engaging.

In design thinking we use the mind mapping process to capture and represent the  minds of our customers. That’s minds, minds, of our customers. We involve our colleagues in order  to develop a common mind among them regarding the current reality of a design challenge.Through  mind mapping, we extract meaning from data in a way that lets patterns and insights emerge.  Patterns and insights we might otherwise have missed, as we sorted piecemeal through the data,

In their book, Designing for Growth, Amal Walker and Will Dunn set out the  mind mapping process step, by step. They used the metaphor of a yard sale or an art gallery for the  initial steps.The idea being that you have a lot of stuff, and you want to present it to other people.  And a yard sale or an art gallery are a great way to do that. Step one is to decide to hold the yard  sale.Then you invite some shoppers or gallery-goers to attend the sale or view the gallery. You offer  tours of the sale or the gallery, letting your guests wander through at their own pace. Nothing what  appeals to them. Your guests can in teams, to discuss what appealed to them and to group similar  items.Then the team identifies insight to get translate it into design criteria.Find a space, a  conference room, a hall way, cafeteria, any space that will allow people to wander  comfortably.Make large posters, enlarge the pictures, spread the stuff around, so the folks can view  it all, as they walk through the gallery.

By the way, Mind Mapping is a great way to align the organization around a  common understanding of the current reality. This can be a big help as you move forward in the  design process.

Thank you


Mind Mapping The first phase of design thinking process is take a look at the current reality . In doing so , we amass a huge amount of data . Before moving to the next phase , what if , we need to distill all that data into information and insights that can be easily communicated . This is just what mind mapping does well.we use mind mapping with executives , students , steel - makers , educators , retailers , those are not - for - profit firms , government agencies , consumer package goods companies , and all will attest to its power . Mind mapping is looking for patterns and insights in a large quantity of data you collected during your exploration of what is the current reality . The goal is to establish criteria for the what - if idea generation phase . Which comes next . This phase is pivotal in the design thinking process . Mind mapping provides a segway from what is to what if . Mind mapping is an engaging alternative to that giant report we might otherwise have written to sum up and communicate in prose and charts and spreadsheets . Mind mapping is more intuitive . It ’s more creative . It ’s more visual , and it ’s more engaging . In design thinking we use the mind mapping process to capture and represent the minds of our customers . That ’s minds , minds , of our customers . We involve our colleagues in order to develop a common mind among them regarding the current reality of a design challenge . Through mind mapping , we extract meaning from data in a way that lets patterns and insights emerge . Patterns and insights we might otherwise have missed , as we sorted piecemeal through the data , In their book , Designing for Growth , Amal Walker and Will Dunn set out the mind mapping process step , by step . They used the metaphor of a yard sale or an art gallery for the initial steps . The idea being that you have a lot of stuff , and you want to present it to other people . And a yard sale or an art gallery are a great way to do that . Step one is to decide to hold the yard sale . Then you invite some shoppers or gallery - goers to attend the sale or view the gallery . You offer tours of the sale or the gallery , letting your guests wander through at their own pace . Nothing what appeals to them . Your guests can in teams , to discuss what appealed to them and to group similar items . Then the team identifies insight to get translate it into design criteria . Find a space , a conference room , a hall way , cafeteria , any space that will allow people to wander comfortably . Make large posters , enlarge the pictures , spread the stuff around , so the folks can view it all , as they walk through the gallery . By the way , Mind Mapping is a great way to align the organization around a common understanding of the current reality . This can be a big help as you move forward in the design process . Thank you