Storytelling

Challenge: When I was working as a university tutor. I noticed that a group of students were worry  and loosing time in their assignment. They were asking to choose a problem in their Innovation  course but they were arguing about solutions of different problems. They were losing energy and  even one of them decided to leave the course. They were talking about brilliant ideas to solve  environmental problems but they didn’t agree in a single problem. So, I remembered that when I  was working at a NGO, giving business support to an entrepreneur to make a change in its  business model,  he were losing energy and time to take any single decision.  Hi had not an open  mindset to change as my students. Therefore, I decided to talk to my students a story.

Selection: The story telling tool facilitates the connection with your audience’s emotions because  you share a message, you creates a cause, you ask and answer and you give a change to talk about  tensions. But you should give a clear sequence of events, to know your audience and their needs.  When you create a cause, you unite people. Storytelling has a purpose and an emotional  connection. When you tell a story you create a moment of reflection and you create energy and  passion and excitement around something. And this is what my students needed.

Application: I started to talk about an entrepreneur who was really worry and anxious about the  results of their enterprise. And he must deal with new stricter rules about the environment. So, he  must change his technology to reduce the CO2 emissions. I propose him to do a pilot using a  ventilator in his operation process. It was a success that took less time than to change his mindset.  Testing an idea allowing him to invest and increase his incomes and protect the environment.  Students decided don’t lose time and were enthusiastic about the idea of taking action  immediately and find a problem.

Insight: I connected with my students telling a real story. We are all humans and we have  emotions in common. If I use the storytelling tool, I help people to take action and change their  mindset. People can avoid lose energy and time, knowing personal and real stories. Students felt  as the entrepreneur taking action in his business.

Approach: I believe that in this case, storytelling tool was useful because this group of students  changed their mindset; they stop to argue and started to take action. Others tutors, knowing that,  started to use it and now the course of innovation is using the storytelling as a teaching  methodology.


Storytelling Challenge : When I was working as a university tutor . I noticed that a group of students were worry and loosing time in their assignment . They were asking to choose a problem in their Innovation course but they were arguing about solutions of different problems . They were losing energy and even one of them decided to leave the course . They were talking about brilliant ideas to solve environmental problems but they did n’t agree in a single problem . So , I remembered that when I was working at a NGO , giving business support to an entrepreneur to make a change in its business model , he were losing energy and time to take any single decision . Hi had not an open mindset to change as my students . Therefore , I decided to talk to my students a story . Selection : The story telling tool facilitates the connection with your audience ’s emotions because you share a message , you creates a cause , you ask and answer and you give a change to talk about tensions . But you should give a clear sequence of events , to know your audience and their needs . When you create a cause , you unite people . Storytelling has a purpose and an emotional connection . When you tell a story you create a moment of reflection and you create energy and passion and excitement around something . And this is what my students needed . Application : I started to talk about an entrepreneur who was really worry and anxious about the results of their enterprise . And he must deal with new stricter rules about the environment . So , he must change his technology to reduce the CO2 emissions . I propose him to do a pilot using a ventilator in his operation process . It was a success that took less time than to change his mindset . Testing an idea allowing him to invest and increase his incomes and protect the environment . Students decided do n’t lose time and were enthusiastic about the idea of taking action immediately and find a problem . Insight : I connected with my students telling a real story . We are all humans and we have emotions in common . If I use the storytelling tool , I help people to take action and change their mindset . People can avoid lose energy and time , knowing personal and real stories . Students felt as the entrepreneur taking action in his business . Approach : I believe that in this case , storytelling tool was useful because this group of students changed their mindset ; they stop to argue and started to take action . Others tutors , knowing that , started to use it and now the course of innovation is using the storytelling as a teaching methodology .