PART ONE: CHALLENGE

A diary of a Nigerian Career man; A typical day

Being a career man in the Lagos city of Nigeria requires almost triple the efforts, energy and strategies  that could be required from career- oriented people in any other city in Nigeria. Firstly, let’s have a brief  overview of the Lagos City. Lagos is the most populous city in Nigeria and the second-largest city in  Africa after Kinshasa, DRC, having a population of 14.8 million as of 2021 within the city proper. The  Lagos metropolitan area has a total population of 21.3 million, making it the second-largest metropolitan  area in Africa, after Cairo. Lagos is a major African financial centre and is the economic hub of Lagos  State and Nigeria at large. The megacity has the fourth-highest GDP in Africa and houses one of  the largest and busiest seaports on the continent. It is one of the fastest growing cities in the world.

Dele is a top management staff of a steel production company. He moved to Lagos a few months ago to  take up the position of the Operation Manager, overseeing about 500 staff. The company provided a  comfortable residence for him and his family just at the outskirt of Lagos city. This requires him to make  an average of One to Two hours Trip to and fro his office daily.

He is required to resume at 9.00am and close by 5.00pm. He however needs to leave his house at on or  before 5.00am so as not to get to the office late and to settle in enough for the day’s work. Sometimes,  work could keep him in his office till around 6.00pm, depending on the activities of the day.

He is also expected to make payments to workers at the factory as the needs arises. He averagely does  about One hundred transactions daily. This he comfortably does with the help of the ALAT for Business  that was set up on the company’s account. He can do a bulk upload of over a 100 transaction at once in  less that 5 minutes.

Now, imagine a world without an e-banking platform that can help him carry out his financial transactions  from the comfort of his home/ office 24/7. One needs about 30 minutes to consummate a transaction in  person in a typical banking hall in Lagos, Nigeria. If Dele has to visit the bank for every transaction he  needs to consummate, then he might as well be employed as a bank staff, because he will have to literally  resume and close with the bank on a daily basis.

PART TWO: SELECTION

I have used the STORYTELLING TOOL to promote the ALAT for BUSINESS, an online e- banking platform  that helps business owners to consummate their transactions seamlessly from the comfort of their  homes/ offices without being physically present in the bank in less than 5mins.

In the short story above, I identified a major challenge/ problem that a typical operation manager of a  big company might have to face in a city like Lagos and how this can be eased by reducing the time that  could be spent in a bank for financial transactions.

I have identified the audience, where they come from, who they are, and what they need. I have  pictured the sequence of events, giving important details, hard facts and recommendations that could  suit the needs of the audience.


PART ONE : CHALLENGE A diary of a Nigerian Career man ; A typical day Being a career man in the Lagos city of Nigeria requires almost triple the efforts , energy and strategies that could be required from career- oriented people in any other city in Nigeria . Firstly , let ’s have a brief overview of the Lagos City . Lagos is the most populous city in Nigeria and the second - largest city in Africa after Kinshasa , DRC , having a population of 14.8 million as of 2021 within the city proper . The Lagos metropolitan area has a total population of 21.3 million , making it the second - largest metropolitan area in Africa , after Cairo . Lagos is a major African financial centre and is the economic hub of Lagos State and Nigeria at large . The megacity has the fourth - highest GDP in Africa and houses one of the largest and busiest seaports on the continent . It is one of the fastest growing cities in the world . Dele is a top management staff of a steel production company . He moved to Lagos a few months ago to take up the position of the Operation Manager , overseeing about 500 staff . The company provided a comfortable residence for him and his family just at the outskirt of Lagos city . This requires him to make an average of One to Two hours Trip to and fro his office daily . He is required to resume at 9.00am and close by 5.00pm . He however needs to leave his house at on or before 5.00am so as not to get to the office late and to settle in enough for the day ’s work . Sometimes , work could keep him in his office till around 6.00pm , depending on the activities of the day . He is also expected to make payments to workers at the factory as the needs arises . He averagely does about One hundred transactions daily . This he comfortably does with the help of the ALAT for Business that was set up on the company ’s account . He can do a bulk upload of over a 100 transaction at once in less that 5 minutes . Now , imagine a world without an e - banking platform that can help him carry out his financial transactions from the comfort of his home/ office 24/7 . One needs about 30 minutes to consummate a transaction in person in a typical banking hall in Lagos , Nigeria . If Dele has to visit the bank for every transaction he needs to consummate , then he might as well be employed as a bank staff , because he will have to literally resume and close with the bank on a daily basis . PART TWO : SELECTION I have used the STORYTELLING TOOL to promote the ALAT for BUSINESS , an online e- banking platform that helps business owners to consummate their transactions seamlessly from the comfort of their homes/ offices without being physically present in the bank in less than 5mins . In the short story above , I identified a major challenge/ problem that a typical operation manager of a big company might have to face in a city like Lagos and how this can be eased by reducing the time that could be spent in a bank for financial transactions . I have identified the audience , where they come from , who they are , and what they need . I have pictured the sequence of events , giving important details , hard facts and recommendations that could suit the needs of the audience .