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Roberto Hasan Papers

Empathy.Creativity.Design    1

paper #01 - Design Thinking

Roberto Hasan

Coursera – design thinking for innovation [university of virginia]

Storytelling

Challenge & Selection:

I choose storytelling because in my position as innovation-consultant I work with

different people, in different positions, with different circumstances and with absolute

different goals and challenges. I use storytelling regularly as a useful tool to clear

complicated situations and to narrowing divergent opinions from different parties. I

selected storytelling as my challenge because I was @ the beginning of a new start up

project and used it as a method to bring my idea to my audience

Application:

My storytelling-story is: When I started to create my idea for these absolutely incredible

organization, called studio x, nobody understands me. I had too many stakeholders who

are involved in the project and I had to explain my complex concept to each of them to

win them as my project-partner and to get the proof of concept for myself. Sadly just a

few people gave me an encourage feedback and I started to create doubt. Luckily, I

enrolled the coursera design thinking course and met some entrepreneurs who already

use storytelling successful in their business life. These things brought me in contact with

the method of design thinking, storytelling, …. So, I started to create success-stories for

my business-idea and introduced them to my audience and partner. The feedback was

amazing and the sadness when I told them that the project isn´t real @ the moment

too. While practicing telling stories to strangers I also built up some confidence and

more trust in my idea and vision, so it doesn´t just helps me to win peoples trust and

convince to invest in my start up, but also to bring the reason why I do this project in my

own mind every day.

Studio X

Roberto Hasan Papers

Empathy.Creativity.Design    2

Insight & Approach

From that point on the project started to get in shape and while creating my organization

I continuous used and use storys to clear my vision, the next step, the opportunities for a

single stakeholder-segment or just for me. As long I can inspire my audience with my

storys and they believe me nothing can go wrong and the path get cleared automatically.

I also did some research in this field and found out that storytelling is a powerfull tool

lead people and unite them behind a company mission, inspiring the organization,

setting a vision, teaching important lessons and define culture and values.


Studio X Roberto Hasan Papers Empathy . Creativity . Design 1 paper # 01 - Design Thinking Roberto Hasan Coursera – design thinking for innovation [ university of virginia ] Storytelling Challenge & Selection : I choose storytelling because in my position as innovation - consultant I work with different people , in different positions , with different circumstances and with absolute different goals and challenges . I use storytelling regularly as a useful tool to clear complicated situations and to narrowing divergent opinions from different parties . I selected storytelling as my challenge because I was @ the beginning of a new start up project and used it as a method to bring my idea to my audience Application : My storytelling - story is : When I started to create my idea for these absolutely incredible organization , called studio x , nobody understands me . I had too many stakeholders who are involved in the project and I had to explain my complex concept to each of them to win them as my project - partner and to get the proof of concept for myself . Sadly just a few people gave me an encourage feedback and I started to create doubt . Luckily , I enrolled the coursera design thinking course and met some entrepreneurs who already use storytelling successful in their business life . These things brought me in contact with the method of design thinking , storytelling , … . So , I started to create success - stories for my business - idea and introduced them to my audience and partner . The feedback was amazing and the sadness when I told them that the project isn´t real @ the moment too . While practicing telling stories to strangers I also built up some confidence and more trust in my idea and vision , so it doesn´t just helps me to win peoples trust and convince to invest in my start up , but also to bring the reason why I do this project in my own mind every day . Studio X Roberto Hasan Papers Empathy . Creativity . Design 2 Insight & Approach From that point on the project started to get in shape and while creating my organization I continuous used and use storys to clear my vision , the next step , the opportunities for a single stakeholder - segment or just for me . As long I can inspire my audience with my storys and they believe me nothing can go wrong and the path get cleared automatically . I also did some research in this field and found out that storytelling is a powerfull tool lead people and unite them behind a company mission , inspiring the organization , setting a vision , teaching important lessons and define culture and values .