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Coursera   -   Design Thinking for Innovation  Reﬂection - Visualization

Explanation of Car-sharing economy using  Visualization tool

Challenge and Selection:

Visualization is one of the fabulous tools which I use daily during my presentations  to my team and also when I pitch to clients. I have time constraints in pitching the

concepts to the clients due to their busy schedules. I should capture their attention  in seconds and pitch the concept engagingly and clearly in which they could

understand every detail. This is a very challenging scenario and Visualization helps  a lot over here. I use this technique to showcase the data statistics along with  business opportunities which provides value for them.

Visualization helps to tell stories by curating information into a form easier to  understand, highlighting the trends and outliers. It brings a presentation to life and  keeps the audience's eyes on the screen making them interested. The information  and the visuals need to work together, and there’s an art to combining great  analysis with great storytelling. Because of the way the human brain processes

information, using visuals to represent complex information is easier than poring  over spreadsheets or reports.

Application:

In my current company, I need to present the concept of the future of car sharing. I

should explain to the clients the statistics of the car-sharing market in major

countries. It comprises types of car sharing, popularity, and reasons for growth and  leading car-sharing company information by each country. As you can see, it is a lot  of data to be presented or consumed.

I had started to analyze how can we present this large chunk of data in an appealing

manner using a visualization tool. I also need continuity to make it much more

engaged, so that it can be a story but not a dump of boring data stats. As it is about  car sharing, I decided to show the data in the form of a section by section as the car

travels through the sections around. This forms a continuity and tells the story as a  journey to keep engagement. I wanted to highlight the advantage of the reduction of

Co2 by car-sharing, so I had compared this to the weight of the golden gate bridge  so that it gives a perception of a lot.

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While showcasing the statistics, I opted to show data in the form of small and big  trees instead of small and big lines of a graph. I showcased countries with their

landmarks and ﬂags which made instant recognition.

This tool had an amazing impact during our conduction of the event. The clients

liked the presentation and we got the investment to build the idea. The meaningful

interpretation of data in a compelling visual manner was applauded by everyone.

The representation of big data chunk as a beautiful visual story impressed and also

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easily consumed by clients. It helped them to identify the key business areas and

future growth in a clear manner.

Insight & Approach:

We found visualization as a fantastic tool because :

People absorbed better what we present when we translate the words to images.

When we translate the idea's in our head to images we build a common

understanding with our clients and therefore the expectations are common.

The visualization tool helped busy people to decide most easily.

It helped our clients to focus on the core information.

It helped in conveying our ideas to our clients attractively and engagingly.

As we had succeeded in using the visualization tool, we opted to try this approach  in our POC(Proof of Concept) pitching presentations to clients. This helped us to

grab their interest and attention which inturn generated business. We also started

using this in seminars and workshops being presented internally at our company.


Untitled 1 Coursera - Design Thinking for Innovation Reﬂection - Visualization Explanation of Car - sharing economy using Visualization tool Challenge and Selection : Visualization is one of the fabulous tools which I use daily during my presentations to my team and also when I pitch to clients . I have time constraints in pitching the concepts to the clients due to their busy schedules . I should capture their attention in seconds and pitch the concept engagingly and clearly in which they could understand every detail . This is a very challenging scenario and Visualization helps a lot over here . I use this technique to showcase the data statistics along with business opportunities which provides value for them . Visualization helps to tell stories by curating information into a form easier to understand , highlighting the trends and outliers . It brings a presentation to life and keeps the audience 's eyes on the screen making them interested . The information and the visuals need to work together , and there ’s an art to combining great analysis with great storytelling . Because of the way the human brain processes information , using visuals to represent complex information is easier than poring over spreadsheets or reports . Application : In my current company , I need to present the concept of the future of car sharing . I should explain to the clients the statistics of the car - sharing market in major countries . It comprises types of car sharing , popularity , and reasons for growth and leading car - sharing company information by each country . As you can see , it is a lot of data to be presented or consumed . I had started to analyze how can we present this large chunk of data in an appealing manner using a visualization tool . I also need continuity to make it much more engaged , so that it can be a story but not a dump of boring data stats . As it is about car sharing , I decided to show the data in the form of a section by section as the car travels through the sections around . This forms a continuity and tells the story as a journey to keep engagement . I wanted to highlight the advantage of the reduction of Co2 by car - sharing , so I had compared this to the weight of the golden gate bridge so that it gives a perception of a lot . Untitled 2 While showcasing the statistics , I opted to show data in the form of small and big trees instead of small and big lines of a graph . I showcased countries with their landmarks and ﬂags which made instant recognition . This tool had an amazing impact during our conduction of the event . The clients liked the presentation and we got the investment to build the idea . The meaningful interpretation of data in a compelling visual manner was applauded by everyone . The representation of big data chunk as a beautiful visual story impressed and also Untitled 3 easily consumed by clients . It helped them to identify the key business areas and future growth in a clear manner . Insight & Approach : We found visualization as a fantastic tool because : People absorbed better what we present when we translate the words to images . When we translate the idea 's in our head to images we build a common understanding with our clients and therefore the expectations are common . The visualization tool helped busy people to decide most easily . It helped our clients to focus on the core information . It helped in conveying our ideas to our clients attractively and engagingly . As we had succeeded in using the visualization tool , we opted to try this approach in our POC(Proof of Concept ) pitching presentations to clients . This helped us to grab their interest and attention which inturn generated business . We also started using this in seminars and workshops being presented internally at our company .