Example Reflection Visualization

Challenge and Selection

I work in a bank and was faced with the challenge of designing a platform for enabling digitally issued  auto loans. I had already given some initial thought to process and wanted to remove the concept giving  the customer an auto loan. No one wants a loan they want a car! I had fully freedom of technology and  the ability to challenge banking and government policy.  At the ideation session of 35 persons, seated in  7 tables of 5, I challenge them to individually draw an 8-panel comic to explain their ideal customer  journey. From the 35 different journeys I could then select the best elements and refine the ideas.

Application

Since total creativity with no limitations were given on the project, I intended to dream big and then  implement incrementally while growing to the big idea. I live in a 3rd world country and the process to  purchase a new car usually takes 5-7 days. I challenged everyone to draw a comic in which main points  of a new journey is highlighted. The catch was in this new journey, the customer must receive their car  within 8 hours which is one business day.

There were only two rules for the comics, no magic or alien technology and no discussions. Everything  must be possible with current day technology and the idea must be developed individually. They were  told to ignore all policy. Bank policy can be changed, and the government can be lobbied for change in  practice. I wanted everyone to think 10X! Everyone was given a single sheet of letter sized paper and a  sharpie. The page was folded 8 equal sections and the persons given 9 minutes to draw their individual  stories.

After the 9 minutes I requested volunteers from each of the 7 groups to share their comic strips with the  group. After discussing the 7 different ideas, each table was given another sheet of paper and  challenged to spend 10 minutes combining the best elements of the 5 individual comic strips to further  improve the ideas. The 7 ideas were then shared with the group and then collaboratively combined to  generate a single 3-5-year goal idea.

Insight

Asking for a visual representation of the future journey from 35 persons and then further refining to  result in one goal idea aligns with the discussions of unit one. Visualization allowed for the persons in  the session to explain how their future journeys should work without long text descriptions. The images  could then easily be mixed with each other to generate the new improved journeys. Many people can  “see” an idea but have a hard time putting it into words. Using this process, we generated and refined  35 ideas into 1 within 30 minutes. Everyone had input into the final journey with even non-vocal persons  playing just as big a role as everyone else.


Example Reflection Visualization Challenge and Selection I work in a bank and was faced with the challenge of designing a platform for enabling digitally issued auto loans . I had already given some initial thought to process and wanted to remove the concept giving the customer an auto loan . No one wants a loan they want a car ! I had fully freedom of technology and the ability to challenge banking and government policy . At the ideation session of 35 persons , seated in 7 tables of 5 , I challenge them to individually draw an 8 - panel comic to explain their ideal customer journey . From the 35 different journeys I could then select the best elements and refine the ideas . Application Since total creativity with no limitations were given on the project , I intended to dream big and then implement incrementally while growing to the big idea . I live in a 3rd world country and the process to purchase a new car usually takes 5 - 7 days . I challenged everyone to draw a comic in which main points of a new journey is highlighted . The catch was in this new journey , the customer must receive their car within 8 hours which is one business day . There were only two rules for the comics , no magic or alien technology and no discussions . Everything must be possible with current day technology and the idea must be developed individually . They were told to ignore all policy . Bank policy can be changed , and the government can be lobbied for change in practice . I wanted everyone to think 10X ! Everyone was given a single sheet of letter sized paper and a sharpie . The page was folded 8 equal sections and the persons given 9 minutes to draw their individual stories . After the 9 minutes I requested volunteers from each of the 7 groups to share their comic strips with the group . After discussing the 7 different ideas , each table was given another sheet of paper and challenged to spend 10 minutes combining the best elements of the 5 individual comic strips to further improve the ideas . The 7 ideas were then shared with the group and then collaboratively combined to generate a single 3 - 5 - year goal idea . Insight Asking for a visual representation of the future journey from 35 persons and then further refining to result in one goal idea aligns with the discussions of unit one . Visualization allowed for the persons in the session to explain how their future journeys should work without long text descriptions . The images could then easily be mixed with each other to generate the new improved journeys . Many people can “ see ” an idea but have a hard time putting it into words . Using this process , we generated and refined 35 ideas into 1 within 30 minutes . Everyone had input into the final journey with even non - vocal persons playing just as big a role as everyone else .