1. Challenge: Describe your challenge, including all relevant information.

I was working with a start-up , wherein we had to organise a promotional event in 2 weeks.

We had money crunch , an approaching deadline & wanted to create maximum impact

We wanted to create a Mental Spa Day for 29th Feburary ’20 , and market it as the EXTRA  24HRS FOR YOU

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is

and why you selected it for your challenge -- including any appropriate video lecture  references).

We used the Story Telling tool , because we wanted to make the customers to connect with  the event , feel associated and have a good time

3. Application: Describe how you applied the tool you selected to your challenge (e.g.,

what you did and how the tool was applied effectively or ineffectively).

So most importantly we segmented our market and chose our target audience. Then we  further segmented the audience to understand them & their expectations better.

In an attempt to create a holistic event we wanted to understand what they wanted and  would enjoy in due course.

We took a sample of 10 women , interviewed them and tried to learn better.We conducted it  over a 2 day span and got some great insights.

This really helped us with the planning , resourcing and pricing of our event .

4. Insight: Describe the insight you gained from applying the tool you selected to your

challenge (e.g., how an insight affected your thinking about the challenge and about  design thinking more broadly).

We took a sample of 10 women , interviewed them and tried to learn better.We  conducted it over a 2 day span and got some great insights.   Learnt about their tastes and preferences, willingness to spend , what is their idea of  mindfulness and relaxation.  This really helped us with the planning , resourcing and pricing of our event .

5. Approach: Describe what you might do differently next time -- applying the same tool

you selected or a different one -- and the reason(s) why.

For the next time , I would really want to be more exhaustive and optimize my activities  and outlay of the event . As now we have data to support what works an what did not.  So I can organize better next time.


1 . Challenge : Describe your challenge , including all relevant information . I was working with a start - up , wherein we had to organise a promotional event in 2 weeks . We had money crunch , an approaching deadline & wanted to create maximum impact We wanted to create a Mental Spa Day for 29th Feburary ’ 20 , and market it as the EXTRA 24HRS FOR YOU 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . We used the Story Telling tool , because we wanted to make the customers to connect with the event , feel associated and have a good time 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . So most importantly we segmented our market and chose our target audience . Then we further segmented the audience to understand them & their expectations better . In an attempt to create a holistic event we wanted to understand what they wanted and would enjoy in due course . We took a sample of 10 women , interviewed them and tried to learn better . We conducted it over a 2 day span and got some great insights . This really helped us with the planning , resourcing and pricing of our event . 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . We took a sample of 10 women , interviewed them and tried to learn better . We conducted it over a 2 day span and got some great insights . Learnt about their tastes and preferences , willingness to spend , what is their idea of mindfulness and relaxation . This really helped us with the planning , resourcing and pricing of our event . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . For the next time , I would really want to be more exhaustive and optimize my activities and outlay of the event . As now we have data to support what works an what did not . So I can organize better next time .