Challenge & Selection    I work in an airline company, and the first opportunity that I had to apply the learning of the  design thinking course was not directly linked to the company's business, but a charity  initiative that the team members were involved in.    The marketing team would like to create a way to obtain financial resources within the  company to help an entity and I believed that it could apply the Visualization tool to develop  the idea, align the teams and win supporters through the most efficient tools for presentation.      Application    During a meeting, and using a blackboard, the main creators of the charity initiative  developed and demonstrated ideas with the exploration tool, through diagrams and photos  of similar experiences.     After this exercise with several options for initiatives, all members decided for the creation of  a bazaar fair, with products mainly clothes donated by company employees, and the entire  revenue would be donated.    Even after defining the main idea, the visualization tool was used to create the diagram of  the different stages and those responsible like Collection of donation, communication of the  bazaar, day of sale and sale operation as well as a presentation to obtain initial funds to  cover costs, of course using visualization tools such as diagrams and photos.      Insight & Approach    Definitely the application of this tool helped and very much as a first experience of applying  design thinking tools to the team. Everyone was delighted with the time savings, exploratory  wealth and, above all, better involvement of everyone and greater guarantee of success with  the prototyping of the project.    The bazaar was a huge success, and we received about R$ 14K on revenue, that was 100%  donated.


Challenge & Selection I work in an airline company , and the first opportunity that I had to apply the learning of the design thinking course was not directly linked to the company 's business , but a charity initiative that the team members were involved in . The marketing team would like to create a way to obtain financial resources within the company to help an entity and I believed that it could apply the Visualization tool to develop the idea , align the teams and win supporters through the most efficient tools for presentation . Application During a meeting , and using a blackboard , the main creators of the charity initiative developed and demonstrated ideas with the exploration tool , through diagrams and photos of similar experiences . After this exercise with several options for initiatives , all members decided for the creation of a bazaar fair , with products mainly clothes donated by company employees , and the entire revenue would be donated . Even after defining the main idea , the visualization tool was used to create the diagram of the different stages and those responsible like Collection of donation , communication of the bazaar , day of sale and sale operation as well as a presentation to obtain initial funds to cover costs , of course using visualization tools such as diagrams and photos . Insight & Approach Definitely the application of this tool helped and very much as a first experience of applying design thinking tools to the team . Everyone was delighted with the time savings , exploratory wealth and , above all , better involvement of everyone and greater guarantee of success with the prototyping of the project . The bazaar was a huge success , and we received about R$ 14 K on revenue , that was 100 % donated .