Challenge    As part of my challenge as a digital product manager at a publisher focused on health science professionals,  we did propose to launch a new e-learning product roasted in artificial intelligence.  The purpose of this platform is to prepare final-year medical students for their residency exams. This poses a  challenge from the point of view of the product, content, definition of the methodology to be applied to the  learning process and, from now on, discovering and understanding the habits of last year medical students.    Selection  Together with the team of medical and educational directors, we selected in order to align both the need to  discover our potential users, as well as having a prototype to launch at an initial stage, the journey mapping  and learning launch tools    Application  Because we had many hypotheses regarding our target audience, we decided to test them and define  insights based on the field information we obtained by visiting hospitals and learning about the habits of  final-year medical students. After multiple interviews in various cities of the country, we learned about their  habits and, among other factors, the level of dedication when preparing for the entrance exams to the  medical residency.  This allowed us to work on the product itself, and on the value proposition that would later be  communicated at the commercial and marketing level. In turn, it allowed us to have the bases on which to  develop the product that would be launched on the market, being that based on its evolution and  continuous interaction with new users, continuous improvements have been made, thus achieving a highly  advanced, superior environment to the competition and with very good results in the performance of the  students.    Insight  Having understood that of the universe of final-year students, the largest population does not resort to  private methods or academic support for the preparation of medical exams, we initially focused on the  conclusion of an adaptive teaching environment based on artificial intelligence for the public that seeks an  excellent preparation in pursuit of gaining entry to the best vacancies in hospitals. This segment highly  values the daily activity guide and performance monitoring provided by a platform based on artificial  intelligence. The technology supported by quality content and a highly recognized academic body allowed us  to gain a rapid positioning in the market.     In parallel, a more economical proposal began to be developed with variations in the product, with the aim  of attracting a greater percentage of users within the segment that initially did not plan to train in a study  academy to take the exams. The focus on this business changes radically, as profitability becomes associated  with a purely volume business

Approach

The results six months after the launch have been very good, with rapid recognition from the students;  which is highly representative as it is competing with companies that have been in business for at least 20  years.  The proposal of a digital environment has been extremely revolutionary, and has allowed us to achieve a  national reach versus the competition. We still work on the basis of special adaptations for certain regions of  the country in which there are particular conditions in the exams, being that they are extremely interesting  for the business given the volume of potential users. We precisely recognize that we have lacked a greater  level of confrontation of the platform with the realities of the different regions.


Challenge As part of my challenge as a digital product manager at a publisher focused on health science professionals , we did propose to launch a new e - learning product roasted in artificial intelligence . The purpose of this platform is to prepare final - year medical students for their residency exams . This poses a challenge from the point of view of the product , content , definition of the methodology to be applied to the learning process and , from now on , discovering and understanding the habits of last year medical students . Selection Together with the team of medical and educational directors , we selected in order to align both the need to discover our potential users , as well as having a prototype to launch at an initial stage , the journey mapping and learning launch tools Application Because we had many hypotheses regarding our target audience , we decided to test them and define insights based on the field information we obtained by visiting hospitals and learning about the habits of final - year medical students . After multiple interviews in various cities of the country , we learned about their habits and , among other factors , the level of dedication when preparing for the entrance exams to the medical residency . This allowed us to work on the product itself , and on the value proposition that would later be communicated at the commercial and marketing level . In turn , it allowed us to have the bases on which to develop the product that would be launched on the market , being that based on its evolution and continuous interaction with new users , continuous improvements have been made , thus achieving a highly advanced , superior environment to the competition and with very good results in the performance of the students . Insight Having understood that of the universe of final - year students , the largest population does not resort to private methods or academic support for the preparation of medical exams , we initially focused on the conclusion of an adaptive teaching environment based on artificial intelligence for the public that seeks an excellent preparation in pursuit of gaining entry to the best vacancies in hospitals . This segment highly values the daily activity guide and performance monitoring provided by a platform based on artificial intelligence . The technology supported by quality content and a highly recognized academic body allowed us to gain a rapid positioning in the market . In parallel , a more economical proposal began to be developed with variations in the product , with the aim of attracting a greater percentage of users within the segment that initially did not plan to train in a study academy to take the exams . The focus on this business changes radically , as profitability becomes associated with a purely volume business Approach The results six months after the launch have been very good , with rapid recognition from the students ; which is highly representative as it is competing with companies that have been in business for at least 20 years . The proposal of a digital environment has been extremely revolutionary , and has allowed us to achieve a national reach versus the competition . We still work on the basis of special adaptations for certain regions of the country in which there are particular conditions in the exams , being that they are extremely interesting for the business given the volume of potential users . We precisely recognize that we have lacked a greater level of confrontation of the platform with the realities of the different regions .