Selected tool: Mind Mapping

Challenge and Selection

My bank built a mobile application that helps users manage their fnances and use other add-on  services. The application was launched a year ago, however the result did not meet  our expectation  because the users have just been using  it to transfer money, and they don’t (without using any other  services) use the other functions i.e. (that is) pairing it with another add-on service. Therefore, our  assignment is to fnd out root causes and customers' needs to provide solutions/services suitable for  them, instead of just categorizing them into different customer segments based on demographics. We believe that Mind Mapping would be the best option. It would assist with catching and  addressing 'brains of clients', and it also would create profound experiences, and precisely  recognize the designs clients are searching for to deal with their needs and their hindrances.

Moreover, these would likewise empower us to build up the plan models. Based on that, we could  imagine our plan and arrangement which  give a novel "client experience".

Application

When we choose to utilize the Mind Mapping instrument, we begin to connect with clients of various  customer segments. We additionally use the accessible measurements that the customer gave/give  us with respect to the application. We coordinate a huge occasion to work cooperatively with clients  and recognize  what is the issue.  Furthermore, we would reach out to them and welcome them to join our event, share their  experiences and help us come up with new ideas that/which would enable them to manage fnances  easily and lead a fnancially comfortable life. We guarantee that the number of members on each  occasion is around 50. We would begin directing ethnographic meetings and utilizing projective  methods to get a visual portrayal of the thoughts of what clients need to do throughout everyday life  and how they need to utilize their cash to accomplish their objectives. Then, we would form groups  and request the members to share their thoughts and afterward dole out a subject of  each such  gathering. As we examine  each of the topics and the members’ thoughts, we will have the option to  recognize unmistakable examples of client outlooks and conduct.

Insight and Approach

The greatest beneft of our assignment is that it has made fve distinct personas dependent of the  variety in demeanor, information, and ability level of the clients. Each persona will have different  experiences and demands while using this app. The frst group is called travel-holic (travel  enthusiasts) who need a credit solution to help them make international payments, postpaid  payments to satisfy their passion for travel. The second group is shoppaholics, people who never  miss any big sale event from e-commerce sites and want to receive cashback. Another group is  people who are very diligent about managing their fnances, some do track fnances but only when  they get their salary or have to make hefty payments... We understand that we must have an obvious  plan standard for each of / everyone in those personas to make a separate client experience for all  clients. For example, we could provide travel payment solutions such as hotel booking, ticket  booking, etc. with preferential prices for travel addicts.

We certainly feel that the Mind Mapping device is exceptionally amazing, and it presents a visual  portrait of clients' minds covering all hidden physical, mental, passion or stylish viewpoints. It brings  out more than what clients say and need. I would prefer to make use of the tool extensively during  any design thinking process.


Selected tool : Mind Mapping Challenge and Selection My bank built a mobile application that helps users manage their fnances and use other add - on services . The application was launched a year ago , however the result did not meet our expectation because the users have just been using it to transfer money , and they do n’t ( without using any other services ) use the other functions i.e. ( that is ) pairing it with another add - on service . Therefore , our assignment is to fnd out root causes and customers ' needs to provide solutions / services suitable for them , instead of just categorizing them into different customer segments based on demographics . We believe that Mind Mapping would be the best option . It would assist with catching and addressing ' brains of clients ' , and it also would create profound experiences , and precisely recognize the designs clients are searching for to deal with their needs and their hindrances . Moreover , these would likewise empower us to build up the plan models . Based on that , we could imagine our plan and arrangement which give a novel " client experience " . Application When we choose to utilize the Mind Mapping instrument , we begin to connect with clients of various customer segments . We additionally use the accessible measurements that the customer gave / give us with respect to the application . We coordinate a huge occasion to work cooperatively with clients and recognize what is the issue . Furthermore , we would reach out to them and welcome them to join our event , share their experiences and help us come up with new ideas that / which would enable them to manage fnances easily and lead a fnancially comfortable life . We guarantee that the number of members on each occasion is around 50 . We would begin directing ethnographic meetings and utilizing projective methods to get a visual portrayal of the thoughts of what clients need to do throughout everyday life and how they need to utilize their cash to accomplish their objectives . Then , we would form groups and request the members to share their thoughts and afterward dole out a subject of each such gathering . As we examine each of the topics and the members ’ thoughts , we will have the option to recognize unmistakable examples of client outlooks and conduct . Insight and Approach The greatest beneft of our assignment is that it has made fve distinct personas dependent of the variety in demeanor , information , and ability level of the clients . Each persona will have different experiences and demands while using this app . The frst group is called travel - holic ( travel enthusiasts ) who need a credit solution to help them make international payments , postpaid payments to satisfy their passion for travel . The second group is shoppaholics , people who never miss any big sale event from e - commerce sites and want to receive cashback . Another group is people who are very diligent about managing their fnances , some do track fnances but only when they get their salary or have to make hefty payments ... We understand that we must have an obvious plan standard for each of / everyone in those personas to make a separate client experience for all clients . For example , we could provide travel payment solutions such as hotel booking , ticket booking , etc . with preferential prices for travel addicts . We certainly feel that the Mind Mapping device is exceptionally amazing , and it presents a visual portrait of clients ' minds covering all hidden physical , mental , passion or stylish viewpoints . It brings out more than what clients say and need . I would prefer to make use of the tool extensively during any design thinking process .