Challenge & Selection Our market is constantly getting new players and new solutions that get client's attention and impact on the revenue share. So, we are always trying to map and to understand the competition, and how we can evolve our products in order to protect revenue and growth. For a specific product, with months of research and development, we used many of the Design thinking tools, but I'll focus on an important one, the Learning Launch. We were developing a product based on feedbacks, market analysis, many brainstorm sessions and ideation, to finally have a creative and new solution. But, new solutions not always solve all the client's problem, and we wanted to get as many information as possible before the final launch to the market Our objective in using the Learning Launch was to understand if this prototype 1. was simple and easy to use, 2. it was useful while solving client's problems, 3. it was competitive and one of the best in the market, 4. it was working as intended My role here was the product and marketing manager

Application To make sure we were going in the right direction, we mapped the main clients that would benefit from this solution and who were also using other solutions in the market to give us proper feedback. We invited 3 clients from different verticals. All of them were using product from the competition, but yet, were not all satisfied. Before starting the test, It was important to set the client's expectation, telling they were part of a limited test, having early access to an under development tool and that there would be bugs on the system that we wanted to know and fix. We also explained how to use the product and the expected outcome for the client, so they could point out if that really worked. The Learning launch phase had a duration of 3 months, with weekly interaction, from our developers team and clients. For all the interactions, we were looking for actionable feedback, perception and evolution of the results.

Insight & Approach The learning launch was a key factor for the successful launch of the product. We could collect many customer feedbacks while checking the process and functionalities. For the development team the learning launch was helpful to encounter and fix many bugs affecting the end-user, creating new workflows and updating product documentations. For the product and marketing team, the tests came in handy, supporting supporting the training materials but specially, being essential to develop the commercialization pitch and position the product as great tool on the market. On the other side, the three clients part of the tests understood how important our partnership was in creating solutions for them, increasing the overall perception of our company as a trustful partner. This important tool is being used regularly by many teams, being more efficient when developing products to market, reducing waste of time and resources.


Challenge & Selection Our market is constantly getting new players and new solutions that get client 's attention and impact on the revenue share . So , we are always trying to map and to understand the competition , and how we can evolve our products in order to protect revenue and growth . For a specific product , with months of research and development , we used many of the Design thinking tools , but I 'll focus on an important one , the Learning Launch . We were developing a product based on feedbacks , market analysis , many brainstorm sessions and ideation , to finally have a creative and new solution . But , new solutions not always solve all the client 's problem , and we wanted to get as many information as possible before the final launch to the market Our objective in using the Learning Launch was to understand if this prototype 1 . was simple and easy to use , 2 . it was useful while solving client 's problems , 3 . it was competitive and one of the best in the market , 4 . it was working as intended My role here was the product and marketing manager Application To make sure we were going in the right direction , we mapped the main clients that would benefit from this solution and who were also using other solutions in the market to give us proper feedback . We invited 3 clients from different verticals . All of them were using product from the competition , but yet , were not all satisfied . Before starting the test , It was important to set the client 's expectation , telling they were part of a limited test , having early access to an under development tool and that there would be bugs on the system that we wanted to know and fix . We also explained how to use the product and the expected outcome for the client , so they could point out if that really worked . The Learning launch phase had a duration of 3 months , with weekly interaction , from our developers team and clients . For all the interactions , we were looking for actionable feedback , perception and evolution of the results . Insight & Approach The learning launch was a key factor for the successful launch of the product . We could collect many customer feedbacks while checking the process and functionalities . For the development team the learning launch was helpful to encounter and fix many bugs affecting the end - user , creating new workflows and updating product documentations . For the product and marketing team , the tests came in handy , supporting supporting the training materials but specially , being essential to develop the commercialization pitch and position the product as great tool on the market . On the other side , the three clients part of the tests understood how important our partnership was in creating solutions for them , increasing the overall perception of our company as a trustful partner . This important tool is being used regularly by many teams , being more efficient when developing products to market , reducing waste of time and resources .