Visualization    Challenge & Selection    I used visualization to make the people around me understand what I intended to do. It helped me pass  my ideas through very quickly to make it simple I was able to transfer what I saw in my head into paper  so the my team can understand what I am planning to do my business better. Before I turn into  visualization I use to do a lot of talking with my team to pass my ideas and that time I can’t afford and  visualization helped to save time and make my idea’s more clearer and understandable to my team  which in return they used the same method to pass their idea’s to me and some of their ideas were  extremely good and authentic which I need it in the first place for my business to run smoothly.    Application      The process started when my coffee shop was criticized for it atmosphere as I heard from customers which  they told me they enjoy the coffee and cold drinks I serve but they didn’t enjoy the theme of the coffee  shop from the seating and the color of the walls. My place is located in city between business towers most  of my customers are working class and they range from bankers to secretaries. Before I figured my coffee  shop should be formal since most of customers are working-in-office class.  I used the concept design from  the book “Exploration and Innovation in Design” by Navinchandra, D. I changed the coffee shop design in  and out. I changed the sign I add some color lights baby blue and dark blue colors not very strong lights so  the customers can notice but not be bothered by the color when they look. Inside the coffee shop I  changed the seating from the regular chairs to sofas and I added carpets to the floor instead of wooden  floor. I figured what’s more important than the taste of drinks is customers must feel they are at home.  They will spend more time inside the place. I discovered that people are drawn to other people by nature  meaning If the coffee shop is full of people even if they ordered one drink other people will come in to see  why are so many people are sitting inside this coffee shop

Insight & Approach    What I have learned from conducting this exercise with several groups is that while the graphic –  especially the revised graphic that incorporates their feedback – is important for reinforcing their  understanding of the problem they are working to solve, the more valuable aspect of the activity is the  shared insights and shared learning that occurs while they are working to define their problem  space. The graphic gives the diverse group of stakeholders a focal point for discussion that allows them  to share their perspectives and develop insights into potential root causes of their problems. While they  could create the graphic from a blank slate in a collaborative manner, starting with a straw man jump  starts the conversation for them. They can quickly identify where they are in the graphic – or if they are  missing – and can more quickly gain new insights about relationships between key entities instead of  taking time to identify them. They can also identify variables in the problem space – that is, it helps  them to identify what they don’t know, in what areas they need to obtain information or data to provide  the values for the variables.    The most important thing that I discovered that people are drawn to other people by nature the best  advertisement any business can get is word of mouth as people trust in personal experience from  friends and family so my key to change was to switch from the office/ professional “feel” of my coffee  shop to a cozy “feel” and started to build relationships with customers by remembering names and  greeting them by it once they come in.  the change process was not easy as it cost a lot of money and I  had to close for week but what was easy is explaining the change to team through the visualization  process and my team also, my team were able to pitch ideas of their own and the process was very fast.  In fact, if it wasn’t for the visualization process I would have taken a longer time implementing the  change process since once everything is visualized you can see what works and what won’t work.     My ultimate goal is grow my business and turn into a chain. I am thinking of having theme coffee shops  and every branch could have its own theme that would make my place more appealing to different  customers with different preferences. It’s a long way to come but it can happen through applying  correct innovation concepts and ideas.


Visualization Challenge & Selection I used visualization to make the people around me understand what I intended to do . It helped me pass my ideas through very quickly to make it simple I was able to transfer what I saw in my head into paper so the my team can understand what I am planning to do my business better . Before I turn into visualization I use to do a lot of talking with my team to pass my ideas and that time I ca n’t afford and visualization helped to save time and make my idea ’s more clearer and understandable to my team which in return they used the same method to pass their idea ’s to me and some of their ideas were extremely good and authentic which I need it in the first place for my business to run smoothly . Application The process started when my coffee shop was criticized for it atmosphere as I heard from customers which they told me they enjoy the coffee and cold drinks I serve but they did n’t enjoy the theme of the coffee shop from the seating and the color of the walls . My place is located in city between business towers most of my customers are working class and they range from bankers to secretaries . Before I figured my coffee shop should be formal since most of customers are working - in - office class . I used the concept design from the book “ Exploration and Innovation in Design ” by Navinchandra , D. I changed the coffee shop design in and out . I changed the sign I add some color lights baby blue and dark blue colors not very strong lights so the customers can notice but not be bothered by the color when they look . Inside the coffee shop I changed the seating from the regular chairs to sofas and I added carpets to the floor instead of wooden floor . I figured what ’s more important than the taste of drinks is customers must feel they are at home . They will spend more time inside the place . I discovered that people are drawn to other people by nature meaning If the coffee shop is full of people even if they ordered one drink other people will come in to see why are so many people are sitting inside this coffee shop Insight & Approach What I have learned from conducting this exercise with several groups is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve , the more valuable aspect of the activity is the shared insights and shared learning that occurs while they are working to define their problem space . The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root causes of their problems . While they could create the graphic from a blank slate in a collaborative manner , starting with a straw man jump starts the conversation for them . They can quickly identify where they are in the graphic – or if they are missing – and can more quickly gain new insights about relationships between key entities instead of taking time to identify them . They can also identify variables in the problem space – that is , it helps them to identify what they do n’t know , in what areas they need to obtain information or data to provide the values for the variables . The most important thing that I discovered that people are drawn to other people by nature the best advertisement any business can get is word of mouth as people trust in personal experience from friends and family so my key to change was to switch from the office/ professional “ feel ” of my coffee shop to a cozy “ feel ” and started to build relationships with customers by remembering names and greeting them by it once they come in . the change process was not easy as it cost a lot of money and I had to close for week but what was easy is explaining the change to team through the visualization process and my team also , my team were able to pitch ideas of their own and the process was very fast . In fact , if it was n’t for the visualization process I would have taken a longer time implementing the change process since once everything is visualized you can see what works and what wo n’t work . My ultimate goal is grow my business and turn into a chain . I am thinking of having theme coffee shops and every branch could have its own theme that would make my place more appealing to different customers with different preferences . It ’s a long way to come but it can happen through applying correct innovation concepts and ideas .