Storytelling

My challenge is to get people to empathize with a 100% Mexican company that  makes ecological products.

The tool I chose is storytelling because it's just the feeling of empathy that I seek  so that people can be encouraged to buy products.

I would apply the select tool when telling the history of the artisans since most of  them come from very difficult situations or violence, the founder was one of them.

The beginning of the company is full of uncertainty and problems, that possibly  leave the reader thinking and wanting to hear the outcome.

Thanks to applying the tool correctly the brand will position itself as a company with  a great history of improvement which also cares about the environment and  provides opportunities for people with disabilities. That leaves the feeling to people  of being doing the right thing and also helping a good cause

I wouldn't apply another tool I feel is the most effective and the fastest to reach  people for their cause.


Storytelling My challenge is to get people to empathize with a 100 % Mexican company that makes ecological products . The tool I chose is storytelling because it 's just the feeling of empathy that I seek so that people can be encouraged to buy products . I would apply the select tool when telling the history of the artisans since most of them come from very difficult situations or violence , the founder was one of them . The beginning of the company is full of uncertainty and problems , that possibly leave the reader thinking and wanting to hear the outcome . Thanks to applying the tool correctly the brand will position itself as a company with a great history of improvement which also cares about the environment and provides opportunities for people with disabilities . That leaves the feeling to people of being doing the right thing and also helping a good cause I would n't apply another tool I feel is the most effective and the fastest to reach people for their cause .