Challenge

The family law firm is looking for more efficient ways to bring in clients.  In the past, clients have come in  mainly from the google adds advertising and referrals.  How can we increase the client base without  increasing the cost of advertising.  If possible, a reduction in advertising expenses would be much more  desirable in this competitive climate.  We are looking at designing a more effective marketing strategy.

Selection, Application and Insight

I am going to use the learning launch tool to see if I can come up with a more efficient way of promoting  the business.  I used learning launch since it allows us to create experiments and test new ideas without  spending a large sum of money.  I am going to create a hypothesis and then do some experiments on  various online platforms, look at the results, and see if it will be effective to market in that direction.   The return on the investment will be a key metric.  Can we reduce our advertising budget and get better  results.

The hypothesis is that yelp, bing or facebook may be more effective than google ads in getting  customers for the firm. I marketed the firm in yelp, bing and facebook.  I did not use google ads since we  have been using them for years and I know the Return on Investment (ROI) for that advertising platform.   I put the same amount of funds into all three of the platforms.  I then checked the effectiveness of the  advertising with clickthrough rate to the website.  I also tracked all the calls to the office.  All new clients  were asked how they found out about the firm.  I did not find that yelp, bing or facebook were that cost  effective compared to the advertising that we were currently doing.  It was much more expensive per  click through traffic.  We tried various different adds to try and get a similar click through rate as google  ads.

Approach

We talked it over within the firm to see if there are any other ideas to try since yelp, bing or facebook  wasn’t more cost effective than google ads.  We still wanted to see if we could reduce our advertising  budget. One of the areas, we have not done much in the last few years was updating the content on the  website and having customer’s review us on google.  We are still using the learning launch tool to try out  a new experiment.  The new hypothesis is that updating our website and getting satisfied customers to  add reviews in google with us will be more effective than google adds in getting customers for the firm.

I redeveloped the website with lots of feedback from various stakeholders regarding the content for the  website.  I then put it online and check it’s effectiveness through google analytics and google business.  I  also encouraged our satisfied customers to put in reviews on google for us.  I then tracked how our  customers found out about us.  When we tested the ROI to do with the website and reviews, we found it  to be the most cost effective advertising.


Challenge The family law firm is looking for more efficient ways to bring in clients . In the past , clients have come in mainly from the google adds advertising and referrals . How can we increase the client base without increasing the cost of advertising . If possible , a reduction in advertising expenses would be much more desirable in this competitive climate . We are looking at designing a more effective marketing strategy . Selection , Application and Insight I am going to use the learning launch tool to see if I can come up with a more efficient way of promoting the business . I used learning launch since it allows us to create experiments and test new ideas without spending a large sum of money . I am going to create a hypothesis and then do some experiments on various online platforms , look at the results , and see if it will be effective to market in that direction . The return on the investment will be a key metric . Can we reduce our advertising budget and get better results . The hypothesis is that yelp , bing or facebook may be more effective than google ads in getting customers for the firm . I marketed the firm in yelp , bing and facebook . I did not use google ads since we have been using them for years and I know the Return on Investment ( ROI ) for that advertising platform . I put the same amount of funds into all three of the platforms . I then checked the effectiveness of the advertising with clickthrough rate to the website . I also tracked all the calls to the office . All new clients were asked how they found out about the firm . I did not find that yelp , bing or facebook were that cost effective compared to the advertising that we were currently doing . It was much more expensive per click through traffic . We tried various different adds to try and get a similar click through rate as google ads . Approach We talked it over within the firm to see if there are any other ideas to try since yelp , bing or facebook was n’t more cost effective than google ads . We still wanted to see if we could reduce our advertising budget . One of the areas , we have not done much in the last few years was updating the content on the website and having customer ’s review us on google . We are still using the learning launch tool to try out a new experiment . The new hypothesis is that updating our website and getting satisfied customers to add reviews in google with us will be more effective than google adds in getting customers for the firm . I redeveloped the website with lots of feedback from various stakeholders regarding the content for the website . I then put it online and check it ’s effectiveness through google analytics and google business . I also encouraged our satisfied customers to put in reviews on google for us . I then tracked how our customers found out about us . When we tested the ROI to do with the website and reviews , we found it to be the most cost effective advertising .