6/27/18, 8)35 AM Reflection — Learning Launch

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​Reﬂection — Learning Launch

​I am member of design team in my current company and we faced interesting task that made a lot

of discussions. Our client provides solution for people who have problems with pelvic ﬂoor. Recently

they produced new version of their product and won RedDot award. Because of that they decided to

change web-site of the product in order to increase sales in the online channel. We created two

diﬀerent solutions. The ﬁrst one is social prooﬁng concept, that provides a lot of information about

users, their feedback, testimonials, success stories, publication in press, etc. The second one is

product oriented concept, that provides information about product and the solution for customers.

So, opinions are diﬀerent. Which of the concepts will acts best?

​Our team has already done several design thinking activities, like journey mapping, creating

personas, etc. So we are ready to try the learning launch tool. We want to test our ideas with

potential target audience.

​For our ﬁrst learning launch, we focused on the information structure and how properly users

understand it. We wanted to see if this amount of information enough for making an order. The

problem is that product of our customer is not just a simple ﬁtness tracker or wristband. So, our

website has to prove potential users that we know what we are talking about and why we can help

to solve the user's problems.

​We set up a workplace with webcam upfront of the monitor to record emotions from users faces.

Launched screencast record from monitor screen to see how users will interact with our designed

concepts of customers website. Next, we went through seven workshops with potential users. As a

result, we received a document that proves some hypothesis.

​Then we have gone to make some changes to our UI design concepts. We mixed some solutions

from both of the concepts to make one better version.

​For our second learning launch, we focused on gaining clarity about our customer's message to

users from the website. This tested our assumption that new information structure works better and

users show a whole understanding of the proposed solution. They believe in success stories and

likes product description provided by our new concept.

​Challenge

​Selection

​Application

​Insight

6/27/18, 8)35 AM Reflection — Learning Launch

Page 2 of 2 http://hensley.info/exploreabout.jsp

​By applying the learning launch tool, our team identiﬁed our assumptions and designed launches to

test these assumptions. Tests showed us that results were slightly diﬀerent from what we expected.

But they gave us a new vision and we found the solution that works better. So we found new

insights from our target audience during learning launch, our team reviewed these insights and

incorporated them into next step of launch designs.

​The learning launch seemed the right tool for our stage in the timeline of product creating. We did a

lot of previous steps and were ready to test our ideas and review them by the target audience. We

found some helpful insights from users and incorporated them into next iteration. Progress made,

and we one step closer to complete solution for revealing it into the life.

​Approach


6/27/18 , 8)35 AM Reflection — Learning Launch Page 1 of 2 http://hensley.info/exploreabout.jsp ​Reﬂection — Learning Launch ​I am member of design team in my current company and we faced interesting task that made a lot of discussions . Our client provides solution for people who have problems with pelvic ﬂoor . Recently they produced new version of their product and won RedDot award . Because of that they decided to change web - site of the product in order to increase sales in the online channel . We created two diﬀerent solutions . The ﬁrst one is social prooﬁng concept , that provides a lot of information about users , their feedback , testimonials , success stories , publication in press , etc . The second one is product oriented concept , that provides information about product and the solution for customers . So , opinions are diﬀerent . Which of the concepts will acts best ? ​Our team has already done several design thinking activities , like journey mapping , creating personas , etc . So we are ready to try the learning launch tool . We want to test our ideas with potential target audience . ​For our ﬁrst learning launch , we focused on the information structure and how properly users understand it . We wanted to see if this amount of information enough for making an order . The problem is that product of our customer is not just a simple ﬁtness tracker or wristband . So , our website has to prove potential users that we know what we are talking about and why we can help to solve the user 's problems . ​We set up a workplace with webcam upfront of the monitor to record emotions from users faces . Launched screencast record from monitor screen to see how users will interact with our designed concepts of customers website . Next , we went through seven workshops with potential users . As a result , we received a document that proves some hypothesis . ​Then we have gone to make some changes to our UI design concepts . We mixed some solutions from both of the concepts to make one better version . ​For our second learning launch , we focused on gaining clarity about our customer 's message to users from the website . This tested our assumption that new information structure works better and users show a whole understanding of the proposed solution . They believe in success stories and likes product description provided by our new concept . ​Challenge ​Selection ​Application ​Insight 6/27/18 , 8)35 AM Reflection — Learning Launch Page 2 of 2 http://hensley.info/exploreabout.jsp ​By applying the learning launch tool , our team identiﬁed our assumptions and designed launches to test these assumptions . Tests showed us that results were slightly diﬀerent from what we expected . But they gave us a new vision and we found the solution that works better . So we found new insights from our target audience during learning launch , our team reviewed these insights and incorporated them into next step of launch designs . ​The learning launch seemed the right tool for our stage in the timeline of product creating . We did a lot of previous steps and were ready to test our ideas and review them by the target audience . We found some helpful insights from users and incorporated them into next iteration . Progress made , and we one step closer to complete solution for revealing it into the life . ​Approach