Visualization & Co-creation    As an image and sound designer I was wondering how I can apply the design thinking

that I implement in my daily work but in my relationship with clients. I have never

realised that I could try the same tools I use in my design projects to deal with client's

issues and even with my team.    Challenge - Selection  One problem that I am trying to solve is the luck of clients of my animation studio. I work

with some companies that have become really loyal, however, I couldn't gain any new

clients for a while. During this course, I challenged myself by asking me “​What is the

problem?”, “What am I doing wrong?”. After a deep visualization of my previous

projects and talking with my loyal clients, I have discovered that it has to be with the

“one style image” my company gives, it seems not to be so versatil. This makes the

clients I work with really comfortable but it doesn't attract new and different ones.

Consequently, I have a really short reach.  Once I detected the problem, I asked myself “​What if I change my unique style and

open my horizons to the client's ideas?”. Sometimes, when I get to know a potential new

client I suggest an idea that I believe is perfect for him or her but I don't adapt my style

to theirs, I assume they are contacting me due to my previous works that they can see

in my portfolio. But what they really want is their own and special look.  I think that “​Customer empathy​” (concept developed in “The Story of George & Geoff”)

is one of the topics that I should develop. During this course, I have learned that this is

one of the keys to success in my field. I need to deeply know the people I would be

working for so I can overcome their expectations and connect with their soul so we can

create something together.      Application  With our last client I set about to be different. The company was celebrating its first year

and wanted to show it on social media. This time, instead of imposing my own rules, I

listened to the client's idea and paid special attention to the company's social media in

order to capture its essence. ​Visualization was the real key. I watched every video

they have shared, took notes of the most seen, the most commented and most liked

ones. Then, I wrote down what they had in common but I wanted to give them

something superior. To that effect, I did some inspiration research from other

companies in the same area.   Once I collected all the visual data I needed, I suggested some new insights that could

improve the original idea they presented. The client took all my suggestions and after

that first project they hired me for 6 more. This time, they let me share my thoughts from

the beginning. They started to rely on my approach.

Approach  Co-creation is one tool I will be incorporating into my future projects. It doesn't mean an

extra cost, actually it makes me save money and time in the long term. I get to know the

client in depth and discover the better way to show in video what they need to

communicate.        Manon Ben


Visualization & Co - creation As an image and sound designer I was wondering how I can apply the design thinking that I implement in my daily work but in my relationship with clients . I have never realised that I could try the same tools I use in my design projects to deal with client 's issues and even with my team . Challenge - Selection One problem that I am trying to solve is the luck of clients of my animation studio . I work with some companies that have become really loyal , however , I could n't gain any new clients for a while . During this course , I challenged myself by asking me “ ​What is the problem ? ” , “ What am I doing wrong ? ” . After a deep visualization of my previous projects and talking with my loyal clients , I have discovered that it has to be with the “ one style image ” my company gives , it seems not to be so versatil . This makes the clients I work with really comfortable but it does n't attract new and different ones . Consequently , I have a really short reach . Once I detected the problem , I asked myself “ ​What if I change my unique style and open my horizons to the client 's ideas ? ” . Sometimes , when I get to know a potential new client I suggest an idea that I believe is perfect for him or her but I do n't adapt my style to theirs , I assume they are contacting me due to my previous works that they can see in my portfolio . But what they really want is their own and special look . I think that “ ​Customer empathy​ ” ( concept developed in “ The Story of George & Geoff ” ) is one of the topics that I should develop . During this course , I have learned that this is one of the keys to success in my field . I need to deeply know the people I would be working for so I can overcome their expectations and connect with their soul so we can create something together . Application With our last client I set about to be different . The company was celebrating its first year and wanted to show it on social media . This time , instead of imposing my own rules , I listened to the client 's idea and paid special attention to the company 's social media in order to capture its essence . ​Visualization was the real key . I watched every video they have shared , took notes of the most seen , the most commented and most liked ones . Then , I wrote down what they had in common but I wanted to give them something superior . To that effect , I did some inspiration research from other companies in the same area . Once I collected all the visual data I needed , I suggested some new insights that could improve the original idea they presented . The client took all my suggestions and after that first project they hired me for 6 more . This time , they let me share my thoughts from the beginning . They started to rely on my approach . Approach Co - creation is one tool I will be incorporating into my future projects . It does n't mean an extra cost , actually it makes me save money and time in the long term . I get to know the client in depth and discover the better way to show in video what they need to communicate . Manon Ben