Challenge:

As an enthusiast to e-commerce and to understand the dynamics of it, I had to research what is needed  to boost sales using a factor that is not well exploited.

Selection:

I have selected a mind mapping tool which will narrow down the possibilities, and offer a well- established option to pursue that will increase sales as intended.

Application:

A research has been done using reviews and surveys. The outcome revealed that a high percentage of  consumers are very much interested in delivery time. To further investigate this outcome, a specific  geographical area was selected to identify the resources needed to answer the question of the time  factor in the delivery process. A brainstorming sessions were initiated to review this issue, and the  results of those sessions concluded that consumers’ satisfaction will be at its peak if the concept of same  day delivery is applied. The process, workflow, and cost of implementing this concept is under way to  test the feasibility of implementation.

Insight:

The tool has helped identifying a great concept that will be initiated on a small geographical area, and  the outcome will be evaluated based on the incremental sales increase and customers’ satisfaction.

Approach:

It would have been also adequate to use learning launch, since the concept of online business has been  out there for a while, and the drawback and incentives can be detected in less time consuming  approach.


Challenge : As an enthusiast to e - commerce and to understand the dynamics of it , I had to research what is needed to boost sales using a factor that is not well exploited . Selection : I have selected a mind mapping tool which will narrow down the possibilities , and offer a well- established option to pursue that will increase sales as intended . Application : A research has been done using reviews and surveys . The outcome revealed that a high percentage of consumers are very much interested in delivery time . To further investigate this outcome , a specific geographical area was selected to identify the resources needed to answer the question of the time factor in the delivery process . A brainstorming sessions were initiated to review this issue , and the results of those sessions concluded that consumers ’ satisfaction will be at its peak if the concept of same day delivery is applied . The process , workflow , and cost of implementing this concept is under way to test the feasibility of implementation . Insight : The tool has helped identifying a great concept that will be initiated on a small geographical area , and the outcome will be evaluated based on the incremental sales increase and customers ’ satisfaction . Approach : It would have been also adequate to use learning launch , since the concept of online business has been out there for a while , and the drawback and incentives can be detected in less time consuming approach .