Peer-graded Assignment: Reflection

Tool Selected: Story Telling

Challenge & Selection:

Storytelling is a powerful tool that are applicable to resolve various situations, As an  Research Analyst in the previous company have observed that Marketers of a Hair Care  Company, They always faced challenges of how to attract new customers to try develop  inclination towards newly launched products and they also face hurdle on how to ensure  the occurrence of decreasing brand loyalty towards the products being witnessed due to  varied availability of choices available for consumers in the market these days

We had a brainstorming session to resolve these wherein I choose to apply storytelling as it  will help to get insights into users, building rapport and reach them emotionally. I have  created personas to represent the target users and add conflict to stories that reflect their  user journeys and problems. One of the purposes is through crafting stories, we can better  understand what users want from a solution. Good stories always fascinate audiences . In  user experience (UX) design, if designers use storytelling throughout the design process to  ensure that all work focuses on the users need and value that  company want to give those  users. After completing design research to understand the user’s needs and desires, we can  use the insights to tell a story about who your users are, what they need and how you’ll  provide that, This story makes it easy for everyone involved in the project to empathize with  users and ensure that their work matches the story. Having a story throughout the project  means marketing the design at the end of the design process is also straightforward, as you  already know exactly which story to tell to show how your products provide value.

Application:

Storytelling directly involves emotional branding, Emotional branding in fact is the practice  of building brands that directly appeal to consumer’s self, emotional state, needs and  aspirations. The purpose of the emotional branding is to establish a connection between  consumers and products by stimulating consumer emotions. Human needs such as love,  power, emotional security and self- satisfaction are based on emotions in the subconscious,  as the basis of emotional brands, and allow marketers to create self-fulfilling prophecies in  consumer demand. People want to meet demand, and advertiser need to implement these  needs in a permanent cycle. Our company has launched a new anti-hair fall treatment  shampoo product that allows real women to share their product experiences in “Beauty Me  Anti Hair Fall Diary” through videos and blog where real women share their Anti Hair Fall  stories and how new products can save them. A YouTube designed diary channel attracts  real women from fashion bloggers, travel bloggers, makeup artists, to share their anti-hair  fall stories with us. It also has a link to buy products online. The channel also spurred a  Facebook app that was once again designed as a diary. In addition to similar YouTube  channels, the secret diary app provides more information about hair and products. Creating  a secret diary, revealing products as a solution and letting real women share their anti-hair  fall secret is supporting the two pillars of the sport. This type of storytelling enables new  customers more willingness to embark their journey on our products as the review is real  and high credibility

Insight

By applying the learning tool, we designed and tested our solution, Through the learning  process we got to improve our product’s function and design to meet user’s expectation. It  is through this process we realized that the customers were more attract to the review from  the Facebook as it is shared by normal users not celebrities or influencer. Our marketing  department used the results of this process to re-strategize our marketing campaign.  Moving forward I have recommended business to focus on human centred  design to  improve product and services. This tool helped me to strengthen and increase the  connection with audience by creating an emotional connection as audience get driven by  personal connections that they make with brands. Engaging in brand storytelling can help  open doors to expand our targeted audiences


Peer - graded Assignment : Reflection Tool Selected : Story Telling Challenge & Selection : Storytelling is a powerful tool that are applicable to resolve various situations , As an Research Analyst in the previous company have observed that Marketers of a Hair Care Company , They always faced challenges of how to attract new customers to try develop inclination towards newly launched products and they also face hurdle on how to ensure the occurrence of decreasing brand loyalty towards the products being witnessed due to varied availability of choices available for consumers in the market these days We had a brainstorming session to resolve these wherein I choose to apply storytelling as it will help to get insights into users , building rapport and reach them emotionally . I have created personas to represent the target users and add conflict to stories that reflect their user journeys and problems . One of the purposes is through crafting stories , we can better understand what users want from a solution . Good stories always fascinate audiences . In user experience ( UX ) design , if designers use storytelling throughout the design process to ensure that all work focuses on the users need and value that company want to give those users . After completing design research to understand the user ’s needs and desires , we can use the insights to tell a story about who your users are , what they need and how you ’ll provide that , This story makes it easy for everyone involved in the project to empathize with users and ensure that their work matches the story . Having a story throughout the project means marketing the design at the end of the design process is also straightforward , as you already know exactly which story to tell to show how your products provide value . Application : Storytelling directly involves emotional branding , Emotional branding in fact is the practice of building brands that directly appeal to consumer ’s self , emotional state , needs and aspirations . The purpose of the emotional branding is to establish a connection between consumers and products by stimulating consumer emotions . Human needs such as love , power , emotional security and self- satisfaction are based on emotions in the subconscious , as the basis of emotional brands , and allow marketers to create self - fulfilling prophecies in consumer demand . People want to meet demand , and advertiser need to implement these needs in a permanent cycle . Our company has launched a new anti - hair fall treatment shampoo product that allows real women to share their product experiences in “ Beauty Me Anti Hair Fall Diary ” through videos and blog where real women share their Anti Hair Fall stories and how new products can save them . A YouTube designed diary channel attracts real women from fashion bloggers , travel bloggers , makeup artists , to share their anti - hair fall stories with us . It also has a link to buy products online . The channel also spurred a Facebook app that was once again designed as a diary . In addition to similar YouTube channels , the secret diary app provides more information about hair and products . Creating a secret diary , revealing products as a solution and letting real women share their anti - hair fall secret is supporting the two pillars of the sport . This type of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility Insight By applying the learning tool , we designed and tested our solution , Through the learning process we got to improve our product ’s function and design to meet user ’s expectation . It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users not celebrities or influencer . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward I have recommended business to focus on human centred design to improve product and services . This tool helped me to strengthen and increase the connection with audience by creating an emotional connection as audience get driven by personal connections that they make with brands . Engaging in brand storytelling can help open doors to expand our targeted audiences