Using sTOYrytelling by Roberto Pink

http://www.frederick-curtis.net/posts/wp-content/categoryauthor.php

Challenge & Selection    The purpose of this challenge was to discuss how the communication between users and  developers influence the outcome of a process of developing a software. Specifically  contextualized from the agile development perspective the proposal was to discuss how  narrations of history could enhance and improve elicitation process requirements. So the idea  was to adopt the storytelling paradigm directing the focus of studies for application in  software engineering processes. The storytelling is closely linked to the development of  mankind, and use techniques and strategies they use narratives to capture the audience's  attention and lead to certain actions of subtle and natural way has become quite effective.

Application

These photos are bottom of the page, we were discussing how to innovate in products created  in technology companies, using design thinking. Was applied storytelling using toys,  participants rode on the scene and with it we can see that the focus should always be on  customers / users. Before the process within the company for software creation was  bureaucratic, we thought only within the time limit and agreed financial values. But now  processes have changed and customer satisfaction comes first.

Insight & Approach

It is often necessary to teach your client some things, from instructions on how to use products  or services, to strategies and best practices in the use of tools. Normally, manuals and step by  step guides are boring and too long to fulfill the role of teaching what is needed.

Use characters (who are also representing the consumers themselves) within a story is the  best way to teach something more absorbing content, illustrating situations and desired  solutions.

Every client has a history and it can be good enough to promote your product or service.  revolutionary ideas usually solve old problems.

The conclusion that I always have to use Storytelling is that it is a very powerful tool! It can  help in the building of a brand, helping its growth and boosting its image with positive  associations to the public.

Storytelling has the power to encourage the emergence of "brand advocates" creating strong  emotional ties with your audience and conveying your message effectively and objectively.  Whether for training, consumer education, to inspire or discuss the news and market trends,  the storytelling is an excellent choice.

That's me, coordinating

the sTOYrytelling.


Using sTOYrytelling by Roberto Pink http://www.frederick-curtis.net/posts/wp-content/categoryauthor.php Challenge & Selection The purpose of this challenge was to discuss how the communication between users and developers influence the outcome of a process of developing a software . Specifically contextualized from the agile development perspective the proposal was to discuss how narrations of history could enhance and improve elicitation process requirements . So the idea was to adopt the storytelling paradigm directing the focus of studies for application in software engineering processes . The storytelling is closely linked to the development of mankind , and use techniques and strategies they use narratives to capture the audience 's attention and lead to certain actions of subtle and natural way has become quite effective . Application These photos are bottom of the page , we were discussing how to innovate in products created in technology companies , using design thinking . Was applied storytelling using toys , participants rode on the scene and with it we can see that the focus should always be on customers / users . Before the process within the company for software creation was bureaucratic , we thought only within the time limit and agreed financial values . But now processes have changed and customer satisfaction comes first . Insight & Approach It is often necessary to teach your client some things , from instructions on how to use products or services , to strategies and best practices in the use of tools . Normally , manuals and step by step guides are boring and too long to fulfill the role of teaching what is needed . Use characters ( who are also representing the consumers themselves ) within a story is the best way to teach something more absorbing content , illustrating situations and desired solutions . Every client has a history and it can be good enough to promote your product or service . revolutionary ideas usually solve old problems . The conclusion that I always have to use Storytelling is that it is a very powerful tool ! It can help in the building of a brand , helping its growth and boosting its image with positive associations to the public . Storytelling has the power to encourage the emergence of " brand advocates " creating strong emotional ties with your audience and conveying your message effectively and objectively . Whether for training , consumer education , to inspire or discuss the news and market trends , the storytelling is an excellent choice . That 's me , coordinating the sTOYrytelling .