We believe that all kids are naturally creative and that every classroom should be filled with  creativity and wonder.

We want to see teachers unleash the creative potential in all of their students so that kids can  be makers, designers, artists, and engineers.

We know that school can be busy. Materials can be scarce. The creative process can seem  confusing, especially when you have a tight curriculum map. So creativity becomes a side  project, an enrichment activity you get to when you have time for it. But the thing is, there’s  never enough time.

We can do better.

We believe that creative thinking is as vital as math or reading or writing. There’s power in  problem-solving and experimenting and taking things from questions to ideas to authentic  products that you launch to the world. Something happens in students when they define  themselves as makers and inventors and creators.

That’s the power of design thinking. It provides a flexible framework for creative work. It’s  used in engineering, publishing, business, the humanities, in non-profit and community work.  And yes, it can be used in education! You can use it in every subject with every age group.  Although there are many versions of the design thinking model, we have developed the  LAUNCH Cycle as a student-friendly way to engage in design thinking.

We believe all students deserve the opportunity to be their best creative selves, both in and out  of school. We believe all kids are unique, authentic, and destined to be original.

Most importantly, we believe this is not an all-encompassing solution, but a start. We believe  our role is to empower kids to make an impact on the world around them and fully believe in  themselves.

It is because of these beliefs that we wrote this book. We wrote it for ourselves, for our  colleagues, for our friends, for our students, and for you. Because ultimately, we believe that  you have the power to inspire kids and create a ripple effect that lasts for years to come.


We believe that all kids are naturally creative and that every classroom should be filled with creativity and wonder . We want to see teachers unleash the creative potential in all of their students so that kids can be makers , designers , artists , and engineers . We know that school can be busy . Materials can be scarce . The creative process can seem confusing , especially when you have a tight curriculum map . So creativity becomes a side project , an enrichment activity you get to when you have time for it . But the thing is , there ’s never enough time . We can do better . We believe that creative thinking is as vital as math or reading or writing . There ’s power in problem - solving and experimenting and taking things from questions to ideas to authentic products that you launch to the world . Something happens in students when they define themselves as makers and inventors and creators . That ’s the power of design thinking . It provides a flexible framework for creative work . It ’s used in engineering , publishing , business , the humanities , in non - profit and community work . And yes , it can be used in education ! You can use it in every subject with every age group . Although there are many versions of the design thinking model , we have developed the LAUNCH Cycle as a student - friendly way to engage in design thinking . We believe all students deserve the opportunity to be their best creative selves , both in and out of school . We believe all kids are unique , authentic , and destined to be original . Most importantly , we believe this is not an all - encompassing solution , but a start . We believe our role is to empower kids to make an impact on the world around them and fully believe in themselves . It is because of these beliefs that we wrote this book . We wrote it for ourselves , for our colleagues , for our friends , for our students , and for you . Because ultimately , we believe that you have the power to inspire kids and create a ripple effect that lasts for years to come .