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Design Thinking For Innov0tion

First I w-nt to st-rt the ess-y by telling - story briefly -bout my experience  with the l-test project th-t Iʼm l-unching. I -m - musici-n, -nd Iʼve discovered  l-tely my p-ssion to r-dio ch-nnels -nd to exploring music worldwide from -ll  -round the world. I live in Leb-non where its h-rd to st-rt -n innov-tive  business bec-use of the l-ck of support -nd goverm-nt-l corruption. So I h-d  to do everything on my own with the help of few friends (e-ch helping with his  own experience -nd knowledge & educ-tion).

L-tely Coron- virus -nd lockdown h-s shifted everything from physic-l to  digit-l, so I decided to l-unch my own online music r-dio where it hosts m-ny  shows -nd music from different genres -nd styles. This decision m-de me re-lize th-t its w-y beyond music. I person-lly need to  study everything rel-ted to r-dio ch-nnels, how they work wh-ts the best w-y  to do stuff -nd most import-ntly, wh-t is my t-rget m-rket how to get more  listeners -nd how to get sponsors to keep going -nd m-ke profit out of it.

Ch$llenges:

The first problem I f-ced is people not believing th-t r-dio ch-nnels -re the  best option to promote their -ds on bec-use of v-riety of other w-ys  like  soci-l medi- -nd tv.  The second problem w-s knowing my t-rget -udience -nd how to convince  sponsors th-t people still listen to music everywhere not only Spotify,  iTunes -nd other new -pps. The third problem w-s competition, -s - beginner I need to study my  m-rket well before l-unching bec-use I will be competing with m-ny other  ch-nnels m-ny of them h-ve been ye-rs in the m-rket -nd knows - lot  -bout how things work.

Selection: The story telling tool is we-ving together - story r-ther th-n just m-king -  series of points. It is - close rel-tive of visu-liz-tion. In -nother w-y to m-ke  new ide-s feel re-l -nd compelling. Visu-l storytelling is -ctu-lly the most  compelling type of story. All good present-tions  whether -n-lytic-l or design- oriented. Like im-ges, stories -llow us to -ccess emotions -nd emph-size experiences.  They -dd the richness of context -nd -llow us to “sell” - problem -s well -s its  solution. With -ny luck, they keep their -udiences -w-ke.

The m-in principle I le-rned is to be sure to identify your -udience. Th-t w-s  my problem in the first pl-ce -nd this tool helped me to know who re-lly my  -udience is -nd who will p-y to h-ve their -ds -nd shows on my online r-dio.

Applic$tion: First thing I did w-s highlighting my t-rget -udience who -re m-inly young  people who they will be potenti-l -udience in my ch-nnel.  I Did some surveys to -sk people from different -ges -bout their preferences in  music -nd did lot of present-tions to expl-in -bout the import-nce of r-dio  now-d-ys, -nd  why people must keep listening to r-dio. (Used the help of  book, videos profession-ls -nd -rticles).  By h-ving this connection with my -udience I collected - big number of  potenti-l investors for my ch-nnel no to forget br-nds -nd comp-nies th-t my  t-rget -udience buy from -nd th-t they expect to see them on my shows. It is critic-l to cre-te - storybo-rd, it -llows us to p-y c-reful -ttention to flow  -nd logic. Set the scene to sell the problem, m-ke your c-st of ch-r-cters feel  re-l -nd work the plot, -ll good stories unfold with some tension, -nd m-ybe  some surprises develop.  Iʼve he-rd lot of stories from peopleʼs perspective -bout music, I discovered  th-t e-ch -nd every one of these young boys -nd girls h-ve intentions of  helping me -nd he-ring music th-t they love on my ch-nnel -nd I w-s shocked  by the number of people who w-nts to contribute to m-ke my project succeed.

Second step w-s meeting with potenti-l investors, who might be interested in  promoting their products -nd services in my ch-nnel th-t will h-ve their  -udience -nd people who  interested to see their -ds to he-r them in my  shows. During this process, storytelling is used to underst-nd the underlying  problems th-t consumers f-ce when using - product or - service, -nd then use  this knowledge in reflective pr-ctice to formul-te the solution which is tested  by the consumers.  Hence, storytelling contributes to the different st-ges in the design process for  different purposes in e-ch step.

Insight: After g-thering sm-ll te-m of profession-ls who works in m-rketing field. Here  is where you think -bout how to combine d-t- -nd pictures to drive home your  points. We Went to e-ch -nd every one in my  list, we used the technique of not  trying to sell them -nything, but inste-d, we only told them stories -bout music  in gener-l, r-dio st-tions & how music ch-nged my life -nd the life of other  musici-ns th-t I know, I sh-red my vision for the r-dio ch-nnel using the story  telling technique. We used met-phors -nd -n-logies to bring the story to life to  M-ke it compelling! By doing this we unveiled resolution to the problems & we were surprised -bout  the number of potenti-l client who were interested in investing -nd promoting  -ds in our pl-tform without showing them -ny intentions of selling them -ny  service.They found solutions for every problem they h-d in mind.

Appro$ch: So weʼve set -nother meeting d-tes to discuss more -bout offers -nd how we  c-n both benefit from e-ch others. Storytelling c-n help us to g-ther

person-lised emotion-l d-t- -bout our consumerʼs experience which c-n be  h-rd to collect using other rese-rch methods such -s the survey -nd consumer  journey m-pping.


! . # . $ . Design Thinking For Innov0tion First I w - nt to st - rt the ess - y by telling - story briefly -bout my experience with the l - test project th - t Iʼm l - unching . I -m - musici - n , -nd Iʼve discovered l - tely my p - ssion to r - dio ch - nnels -nd to exploring music worldwide from -ll -round the world . I live in Leb - non where its h - rd to st - rt -n innov - tive business bec - use of the l - ck of support -nd goverm - nt - l corruption . So I h - d to do everything on my own with the help of few friends ( e - ch helping with his own experience -nd knowledge & educ - tion ) . L - tely Coron- virus -nd lockdown h - s shifted everything from physic - l to digit - l , so I decided to l - unch my own online music r - dio where it hosts m - ny shows -nd music from different genres -nd styles . This decision m - de me re - lize th - t its w - y beyond music . I person - lly need to study everything rel - ted to r - dio ch - nnels , how they work wh - ts the best w - y to do stuff -nd most import - ntly , wh - t is my t - rget m - rket how to get more listeners -nd how to get sponsors to keep going -nd m - ke profit out of it . Ch$llenges : The first problem I f - ced is people not believing th - t r - dio ch - nnels -re the best option to promote their -ds on bec - use of v - riety of other w - ys like soci - l medi- -nd tv . The second problem w - s knowing my t - rget -udience -nd how to convince sponsors th - t people still listen to music everywhere not only Spotify , iTunes -nd other new -pps . The third problem w - s competition , -s - beginner I need to study my m - rket well before l - unching bec - use I will be competing with m - ny other ch - nnels m - ny of them h - ve been ye - rs in the m - rket -nd knows - lot -bout how things work . Selection : The story telling tool is we - ving together - story r - ther th - n just m - king - series of points . It is - close rel - tive of visu - liz - tion . In -nother w - y to m - ke new ide - s feel re - l -nd compelling . Visu - l storytelling is -ctu - lly the most compelling type of story . All good present - tions whether -n - lytic - l or design- oriented . Like im - ges , stories -llow us to -ccess emotions -nd emph - size experiences . They -dd the richness of context -nd -llow us to “ sell ” - problem -s well -s its solution . With -ny luck , they keep their -udiences -w - ke . The m - in principle I le - rned is to be sure to identify your -udience . Th - t w - s my problem in the first pl - ce -nd this tool helped me to know who re - lly my -udience is -nd who will p - y to h - ve their -ds -nd shows on my online r - dio . Applic$tion : First thing I did w - s highlighting my t - rget -udience who -re m - inly young people who they will be potenti - l -udience in my ch - nnel . I Did some surveys to -sk people from different -ges -bout their preferences in music -nd did lot of present - tions to expl - in -bout the import - nce of r - dio now - d - ys , -nd why people must keep listening to r - dio . ( Used the help of book , videos profession - ls -nd -rticles ) . By h - ving this connection with my -udience I collected - big number of potenti - l investors for my ch - nnel no to forget br - nds -nd comp - nies th - t my t - rget -udience buy from -nd th - t they expect to see them on my shows . It is critic - l to cre - te - storybo - rd , it -llows us to p - y c - reful -ttention to flow -nd logic . Set the scene to sell the problem , m - ke your c - st of ch - r - cters feel re - l -nd work the plot , -ll good stories unfold with some tension , -nd m - ybe some surprises develop . Iʼve he - rd lot of stories from peopleʼs perspective -bout music , I discovered th - t e - ch -nd every one of these young boys -nd girls h - ve intentions of helping me -nd he - ring music th - t they love on my ch - nnel -nd I w - s shocked by the number of people who w - nts to contribute to m - ke my project succeed . Second step w - s meeting with potenti - l investors , who might be interested in promoting their products -nd services in my ch - nnel th - t will h - ve their -udience -nd people who interested to see their -ds to he - r them in my shows . During this process , storytelling is used to underst - nd the underlying problems th - t consumers f - ce when using - product or - service , -nd then use this knowledge in reflective pr - ctice to formul - te the solution which is tested by the consumers . Hence , storytelling contributes to the different st - ges in the design process for different purposes in e - ch step . Insight : After g - thering sm - ll te - m of profession - ls who works in m - rketing field . Here is where you think -bout how to combine d - t- -nd pictures to drive home your points . We Went to e - ch -nd every one in my list , we used the technique of not trying to sell them -nything , but inste - d , we only told them stories -bout music in gener - l , r - dio st - tions & how music ch - nged my life -nd the life of other musici - ns th - t I know , I sh - red my vision for the r - dio ch - nnel using the story telling technique . We used met - phors -nd -n - logies to bring the story to life to M - ke it compelling ! By doing this we unveiled resolution to the problems & we were surprised -bout the number of potenti - l client who were interested in investing -nd promoting -ds in our pl - tform without showing them -ny intentions of selling them -ny service . They found solutions for every problem they h - d in mind . Appro$ch : So weʼve set -nother meeting d - tes to discuss more -bout offers -nd how we c - n both benefit from e - ch others . Storytelling c - n help us to g - ther person - lised emotion - l d - t- -bout our consumerʼs experience which c - n be h - rd to collect using other rese - rch methods such -s the survey -nd consumer journey m - pping .