Challenge & Selection    Visualization is a key tool to convey your ideas and make others understand in simpler ways. It  can be in different forms ranging from sketching to animation to using imagination. I’ve worked  as a graphic and product designer for 3-4 years now and visualization is something which I use  on a daily basis. The last firm I was working with used the tool frequently. The firm dealt with  lifestyle products and social media platforms were a great path to reach the audience.  Challenge was to understand what the target market wants to see and what they need. Figuring  out what products do good with a certain group of stakeholders and push them accordingly. To  market a certain product several photoshoots were done regularly which were later put out for  our followers to see and hopefully ending in a sale. For this you need to have a good  understanding of the trends going on as well.     Application    Initially we conducted shoots randomly and then placed them together which created a lot of  chaos and we ended up eliminating several pictures because they did not go well with the trend  or the other pictures. Some were not in sync with the brand story and colors. A lot of good  pictures were going to waste since they were put aside to use later and then forgotten about.    To figure out the needs and wants of the stakeholders it is important to learn about their past  buying patterns, what products were appreciated, what products got sold more and what  products were enquired about. After examining them and learning from our past mistakes of  doing shoots randomly,  I started making several picture options by sketching them out in terms  of what products should go in with what all props and in what setting. This helped me in making  my team understand what I was aiming for and got amazing suggestions too. It was not just  about single pictures but also about how a certain setup will look next to a different one. To  understand what colors go together and what is pleasing to the eye as well.     We started experimenting with text based pictures as well in between the set-ups to see if a  change was appreciated by the audience or not. We tried several different approaches of  reaching out to our customers.     Insight & Approach    After putting a lot of thought into how to present a product to the market following trends and  liking, we figured out that this approach was helping us in reaching more people. We had  sketches ready for all the shoots we wanted to do almost all the time and we put them together  and shuffled them according to the buying pattern of customers. This helped us in subtly putting  products which were not doing so well among the good products so that people saw how  different products went well together and explored other options as well.

This resulted in an increase of sales and we started getting several enquires about top selling  as well as low selling products. And according to the buying patterns we kept tweaking the set  ups to reach more and more people. The visualization technique was fruitful for the firm and  helped in creating a better picture of the brand in the eyes of our followers. The firm still follows  it and according to various trends and occasions presents products accordingly.


Challenge & Selection Visualization is a key tool to convey your ideas and make others understand in simpler ways . It can be in different forms ranging from sketching to animation to using imagination . I ’ve worked as a graphic and product designer for 3 - 4 years now and visualization is something which I use on a daily basis . The last firm I was working with used the tool frequently . The firm dealt with lifestyle products and social media platforms were a great path to reach the audience . Challenge was to understand what the target market wants to see and what they need . Figuring out what products do good with a certain group of stakeholders and push them accordingly . To market a certain product several photoshoots were done regularly which were later put out for our followers to see and hopefully ending in a sale . For this you need to have a good understanding of the trends going on as well . Application Initially we conducted shoots randomly and then placed them together which created a lot of chaos and we ended up eliminating several pictures because they did not go well with the trend or the other pictures . Some were not in sync with the brand story and colors . A lot of good pictures were going to waste since they were put aside to use later and then forgotten about . To figure out the needs and wants of the stakeholders it is important to learn about their past buying patterns , what products were appreciated , what products got sold more and what products were enquired about . After examining them and learning from our past mistakes of doing shoots randomly , I started making several picture options by sketching them out in terms of what products should go in with what all props and in what setting . This helped me in making my team understand what I was aiming for and got amazing suggestions too . It was not just about single pictures but also about how a certain setup will look next to a different one . To understand what colors go together and what is pleasing to the eye as well . We started experimenting with text based pictures as well in between the set - ups to see if a change was appreciated by the audience or not . We tried several different approaches of reaching out to our customers . Insight & Approach After putting a lot of thought into how to present a product to the market following trends and liking , we figured out that this approach was helping us in reaching more people . We had sketches ready for all the shoots we wanted to do almost all the time and we put them together and shuffled them according to the buying pattern of customers . This helped us in subtly putting products which were not doing so well among the good products so that people saw how different products went well together and explored other options as well . This resulted in an increase of sales and we started getting several enquires about top selling as well as low selling products . And according to the buying patterns we kept tweaking the set ups to reach more and more people . The visualization technique was fruitful for the firm and helped in creating a better picture of the brand in the eyes of our followers . The firm still follows it and according to various trends and occasions presents products accordingly .