Reflection about storytelling

Challenge and selection.  The challenge I chose for this exercise it’s related to the environment and the storytelling. I  work in a company which sells environmentally friendly personal care products. The  products pretend to replace all the things that we use daily and whose packaging becomes  garbage after a while, like toothpaste, shampoo, soap, conditioner, etc.     Our resources are scarce, and our world, it's very contaminated. It's time to do something  about it. I think in this case, storytelling is a successful tool because you can make people  develop a deeper empathy with the situation already mentioned.    Also usually spend my time on social media, where I invite people to change their habits  and find new ways to inspire them in order to improve their relationship with the environment.  I use storytelling when I share some stories on Instagram or Facebook which connect with  the lives of the customers. I share these experiences as a form of teaching alternatives  lifestyles. In this way they can see that it is possible to have a balanced lifestyle with the  environment without losing the comfort.     Application, Insight & Approach  The story I have about the use of storytelling happened when the company wanted to do a  collaboration with another brand. The challenge was to use social media to promote the  collaboration but not only announce it. The point was to attract more customers to both  companies, therefore our teamwork focused on the customers.     My idea was to use storytelling but at that moment I didn't know the name. I explained to  them what was the thing that attracted me to this world about caring for the environment.  That was someone else's experience.  On Instagram I followed a girl who was doing  environmental awareness. What attracted me most was her story, hearing how she started  her struggle to care for the environment, it made me question my lifestyle and so little by  little I looked for more information on the subject. It should be noted that what I liked most  was to see documentaries of wonderful stories.     My story convinced them, so we started using social media in a different way, not just for  this project because when people connect with our stories it makes it easier for them to  connect with our products.    I liked this course because it not only guided me to use this tool in a better way, but also  gave me a whole catalogue of very useful tools in design. Now thanks to the course, I will  Improve my abilities in design thinking, especially storytelling.    I also loved the way the topics were explained and the variety of examples there were during  the course. I think these are very useful to understand it better and it makes it more dynamic.


Reflection about storytelling Challenge and selection . The challenge I chose for this exercise it ’s related to the environment and the storytelling . I work in a company which sells environmentally friendly personal care products . The products pretend to replace all the things that we use daily and whose packaging becomes garbage after a while , like toothpaste , shampoo , soap , conditioner , etc . Our resources are scarce , and our world , it 's very contaminated . It 's time to do something about it . I think in this case , storytelling is a successful tool because you can make people develop a deeper empathy with the situation already mentioned . Also usually spend my time on social media , where I invite people to change their habits and find new ways to inspire them in order to improve their relationship with the environment . I use storytelling when I share some stories on Instagram or Facebook which connect with the lives of the customers . I share these experiences as a form of teaching alternatives lifestyles . In this way they can see that it is possible to have a balanced lifestyle with the environment without losing the comfort . Application , Insight & Approach The story I have about the use of storytelling happened when the company wanted to do a collaboration with another brand . The challenge was to use social media to promote the collaboration but not only announce it . The point was to attract more customers to both companies , therefore our teamwork focused on the customers . My idea was to use storytelling but at that moment I did n't know the name . I explained to them what was the thing that attracted me to this world about caring for the environment . That was someone else 's experience . On Instagram I followed a girl who was doing environmental awareness . What attracted me most was her story , hearing how she started her struggle to care for the environment , it made me question my lifestyle and so little by little I looked for more information on the subject . It should be noted that what I liked most was to see documentaries of wonderful stories . My story convinced them , so we started using social media in a different way , not just for this project because when people connect with our stories it makes it easier for them to connect with our products . I liked this course because it not only guided me to use this tool in a better way , but also gave me a whole catalogue of very useful tools in design . Now thanks to the course , I will Improve my abilities in design thinking , especially storytelling . I also loved the way the topics were explained and the variety of examples there were during the course . I think these are very useful to understand it better and it makes it more dynamic .