Challenge:

I am member of my organization’s (food delivery chain) supply chain management team. Our  challenge is to improve business by increasing sales and planning, monitoring, and execution  of supply chain activities. Supply chain management department contain 15 employees, as well  as the larger marketing department and IT department, with whom we work closely. We will  focus on trying to uncover a solution what our team members, as well as key stakeholders  within the larger supply chain department and IT department consider.

Selection:

The tool we selected is Mind Mapping. Mind mapping is one of the most powerful tools in the  design thinker's toolbox. It's used to look for patterns, it's used to look for insights, that lead to  more creative solutions. We use the mind mapping process to capture and represent the minds  of our customers. We involve our colleagues in order to develop a common mind among them  regarding the current reality.

Application:

We divided the whole supply chain in steps. First step is we identified restaurants and dishes  having demand and then created a digital platform through which costumers can place orders.  We identified major choices of customers by doing polls or surveys. We introduced more  dishes based on customer’s choice. For example: pork is not consumed in major parts of India,  so introducing pork dishes would not be beneficial. Then we collect reviews from the costumers  for delivered dishes. According to the reviews we improved the dishes and changed our menu.

We invested in research and funded the restaurants for experimenting different combinations  to satisfy costumers requirements. We also identified different events and festivals and  accordingly increased items on those days. For ex: Sweets have high demands during festivals  than other days. We also started giving combo offers for food taken together generally (like  junk food and soft drinks). We changed and adapted our menus according to customer’s  requirement and increased our sales. We also invested in marketing our app.

Insight:

What I’ve learned by this is it is important to know the minds of our customers to focus on  different possibilities and can choose best possible solutions. We can increase our sales by  working according to the customer’s demands.

Approach:

Since I discovered that the most valuable aspect is the shared insights and learning, next time  I would use the mind mapping tool as well as visualization tool for a series of design thinking  activities. Then the revised graphic that incorporates their combined feedback can serve as a  reference tool throughout the remainder of the work.


Challenge : I am member of my organization ’s ( food delivery chain ) supply chain management team . Our challenge is to improve business by increasing sales and planning , monitoring , and execution of supply chain activities . Supply chain management department contain 15 employees , as well as the larger marketing department and IT department , with whom we work closely . We will focus on trying to uncover a solution what our team members , as well as key stakeholders within the larger supply chain department and IT department consider . Selection : The tool we selected is Mind Mapping . Mind mapping is one of the most powerful tools in the design thinker 's toolbox . It 's used to look for patterns , it 's used to look for insights , that lead to more creative solutions . We use the mind mapping process to capture and represent the minds of our customers . We involve our colleagues in order to develop a common mind among them regarding the current reality . Application : We divided the whole supply chain in steps . First step is we identified restaurants and dishes having demand and then created a digital platform through which costumers can place orders . We identified major choices of customers by doing polls or surveys . We introduced more dishes based on customer ’s choice . For example : pork is not consumed in major parts of India , so introducing pork dishes would not be beneficial . Then we collect reviews from the costumers for delivered dishes . According to the reviews we improved the dishes and changed our menu . We invested in research and funded the restaurants for experimenting different combinations to satisfy costumers requirements . We also identified different events and festivals and accordingly increased items on those days . For ex : Sweets have high demands during festivals than other days . We also started giving combo offers for food taken together generally ( like junk food and soft drinks ) . We changed and adapted our menus according to customer ’s requirement and increased our sales . We also invested in marketing our app . Insight : What I ’ve learned by this is it is important to know the minds of our customers to focus on different possibilities and can choose best possible solutions . We can increase our sales by working according to the customer ’s demands . Approach : Since I discovered that the most valuable aspect is the shared insights and learning , next time I would use the mind mapping tool as well as visualization tool for a series of design thinking activities . Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of the work .