Reflection – Mind mapping

The challenge

I am working on marketing agency, and we start new Facebook page to promote our product , and we  tried so hard  to increase the engagement in our posts , in order to increase sales,  the challenge is to  Increase the engagement by editing the posts style and content in a way that attract people and drive  them to engage with our products , as the problem is human-centered , because we need to understand  our market behavior , attitude , culture and traditions . we need more data to understand our product  value to the new market, as we have some data, we need to start doing research

The selection

I chose to use mind mapping tool , so I can look for pattern and  themes I have in my data , furthermore  , I will collect data from different competitors , so I need to know what is the common thing they are  using and how they enter that market and how they acquire  new customers

The application

After collecting a large quantity of data I will use the mind mapping tool to establish criteria for what if  idea generation phase, and to capture and represents the minds of our customers,

First, I will do my research then identify my criteria then establishing a design criteria

I will start researching my competitors , to see what kind of price strategy they are using , how they  attract people to their website , what is their competitive advantage ….etc. ,  then I will develop my  criteria and what I have found and last I will establish my criteria for the next phase.

Insight

After applying the mind mapping tool I established my criteria which they are , use low penetration  pricing strategy , use informal language in our posts , create high quality design posts , up to date with  trends , create attract color post , and making the information as simple as I can ,

In this way I think sales and engagement will increase within one month.

Approach

Mind mapping is one of the strongest  creative thinking tool , I will start using it in different way not only  to find a pattern and themes in my data but also to organize my thought to make a new decision ,  moreover I can apply the storytelling to in order to attract people to my ads , cause as a human being  we love to hear a story until the end


Reflection – Mind mapping The challenge I am working on marketing agency , and we start new Facebook page to promote our product , and we tried so hard to increase the engagement in our posts , in order to increase sales , the challenge is to Increase the engagement by editing the posts style and content in a way that attract people and drive them to engage with our products , as the problem is human - centered , because we need to understand our market behavior , attitude , culture and traditions . we need more data to understand our product value to the new market , as we have some data , we need to start doing research The selection I chose to use mind mapping tool , so I can look for pattern and themes I have in my data , furthermore , I will collect data from different competitors , so I need to know what is the common thing they are using and how they enter that market and how they acquire new customers The application After collecting a large quantity of data I will use the mind mapping tool to establish criteria for what if idea generation phase , and to capture and represents the minds of our customers , First , I will do my research then identify my criteria then establishing a design criteria I will start researching my competitors , to see what kind of price strategy they are using , how they attract people to their website , what is their competitive advantage … .etc . , then I will develop my criteria and what I have found and last I will establish my criteria for the next phase . Insight After applying the mind mapping tool I established my criteria which they are , use low penetration pricing strategy , use informal language in our posts , create high quality design posts , up to date with trends , create attract color post , and making the information as simple as I can , In this way I think sales and engagement will increase within one month . Approach Mind mapping is one of the strongest creative thinking tool , I will start using it in different way not only to find a pattern and themes in my data but also to organize my thought to make a new decision , moreover I can apply the storytelling to in order to attract people to my ads , cause as a human being we love to hear a story until the end