Learning Launch

Challenge

Indus Towers Limited is a clothing brand and we face a huge loss during the pandemic because of the lockdown

the brand revenue decreased our challenge is to improve our sales and find alternative ways to

sell our product. Improving the marketing & sales teams in our organization and prepared them

for the change the organization will go through. Improve the workflow within the marketing &

sales department in order to increase sales in the online channel and to spend marketing

budgets on the right campaigns. The project is limited to internal resources such as budget and

employee time. IT department got short of time they have to deliver the project as soon as

possible.

Selection

Our team has gone through several design thinking tools, and they decide to go with the

learning launch tool as they saw it as the perfect tool for the project. in general, the learning

launch is an experiment meant to quickly test an idea and prototype.

Application

For our first learning launch, we focused on designing and establishing our website and run

several tests to make sure the website fit to launch. Our team run a demo to a group of

stakeholders and took their feedback on the website to know what needs to change before the

launch. This tested our assumption that the structure and execution were the main causes of

our workflow challenge.

For our second learning launch, we focused on training our staff on the changes and include

them to be part of the process.  Also, we focused on gaining clarity about our tasks and

priorities. This tested our assumption that our prioritization of tasks was the main cause of our

workflow challenge.

Insight

The learning launch tool helps the team to identify our assumptions and designed launches to

test these assumptions. This tool clearly helps both of our team and the stakeholders would be

fairly open to the new prioritization of tasks and processes. Testing our assumptions offers as

an opportunity to improve our project before the final launch.

Approach

Our team has gone through several design thinking tools, and looking through the result we

find that the learning launch is the perfect tool for our project. Our team needs to review the

insight gained to get a clear idea of the future launch designs.


Learning Launch Challenge Indus Towers Limited is a clothing brand and we face a huge loss during the pandemic because of the lockdown the brand revenue decreased our challenge is to improve our sales and find alternative ways to sell our product . Improving the marketing & sales teams in our organization and prepared them for the change the organization will go through . Improve the workflow within the marketing & sales department in order to increase sales in the online channel and to spend marketing budgets on the right campaigns . The project is limited to internal resources such as budget and employee time . IT department got short of time they have to deliver the project as soon as possible . Selection Our team has gone through several design thinking tools , and they decide to go with the learning launch tool as they saw it as the perfect tool for the project . in general , the learning launch is an experiment meant to quickly test an idea and prototype . Application For our first learning launch , we focused on designing and establishing our website and run several tests to make sure the website fit to launch . Our team run a demo to a group of stakeholders and took their feedback on the website to know what needs to change before the launch . This tested our assumption that the structure and execution were the main causes of our workflow challenge . For our second learning launch , we focused on training our staff on the changes and include them to be part of the process . Also , we focused on gaining clarity about our tasks and priorities . This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge . Insight The learning launch tool helps the team to identify our assumptions and designed launches to test these assumptions . This tool clearly helps both of our team and the stakeholders would be fairly open to the new prioritization of tasks and processes . Testing our assumptions offers as an opportunity to improve our project before the final launch . Approach Our team has gone through several design thinking tools , and looking through the result we find that the learning launch is the perfect tool for our project . Our team needs to review the insight gained to get a clear idea of the future launch designs .