Challenge: Our company Chidiya Udd has 350 multiplexes around India. Due to the COVID 19 pandemic we  are not able to operate in full capacity due to the government restrictions and also big budget movies  are not being released due the pandemic.  Each of our multiplexes has 150 seats. But government has  given permission to allow only 50%(75 seats). If we operate with just these numbers, the profits  generated  will only meet our expenses which leads to the break even.

Selection: to find solution to this we have decided to use storytelling as a tool. As human beings we tend  to respond to stories well that is why storytelling is an important tool. We feel that it is better tool to  convince regulatory authorities or the government to increase the seats from 75 to 100 at least, we as a  company believe that we can maintain all the guidelines imposed by the government even though the  seats are increased.

Application: so by using storytelling tool we were able to convince the authorities to increase the seats  limit from 75 to 100. A story was narrated to the authority, “Due to COVID 19 government  imposed  lockdown due to which our business affected very badly. we have 800 employees all together who  suffered due to the pay cut and our company also have huge amount of debt, which affected our  liquidity position as our revenues were nill. Now inorder to operate profitably we kindly request you to  increase the seats limit and we promise that all the guidelines will be maintained effectively”.

Insight: Storytelling tool helps in business development, to achieve competitive advantage. It also  maintains attention and increases understanding and there by ensures that right decision is taken by the  organization. In our case storytelling tool has helped us convince the government to increase the seat  limit from 75 to 200.

Approach: The alternative thing which can be done to overcome this challenge by, incase government  doesn’t give the permission to increase the limit of visitors. As we are currently operating under  breakeven , an increase in income and decrease in our expenses will enable us to generate profits even  with the limited number of visitors. Income can be increased by rising the ticket fee by some marginal  amount ( between 5% to 10%) which may not bother much of our visitors. The reduction in expenses  can be done by identifying and eliminating the non value adding activities which may in the form of  manpower, material and other resources.


Challenge : Our company Chidiya Udd has 350 multiplexes around India . Due to the COVID 19 pandemic we are not able to operate in full capacity due to the government restrictions and also big budget movies are not being released due the pandemic . Each of our multiplexes has 150 seats . But government has given permission to allow only 50%(75 seats ) . If we operate with just these numbers , the profits generated will only meet our expenses which leads to the break even . Selection : to find solution to this we have decided to use storytelling as a tool . As human beings we tend to respond to stories well that is why storytelling is an important tool . We feel that it is better tool to convince regulatory authorities or the government to increase the seats from 75 to 100 at least , we as a company believe that we can maintain all the guidelines imposed by the government even though the seats are increased . Application : so by using storytelling tool we were able to convince the authorities to increase the seats limit from 75 to 100 . A story was narrated to the authority , “ Due to COVID 19 government imposed lockdown due to which our business affected very badly . we have 800 employees all together who suffered due to the pay cut and our company also have huge amount of debt , which affected our liquidity position as our revenues were nill . Now inorder to operate profitably we kindly request you to increase the seats limit and we promise that all the guidelines will be maintained effectively ” . Insight : Storytelling tool helps in business development , to achieve competitive advantage . It also maintains attention and increases understanding and there by ensures that right decision is taken by the organization . In our case storytelling tool has helped us convince the government to increase the seat limit from 75 to 200 . Approach : The alternative thing which can be done to overcome this challenge by , incase government does n’t give the permission to increase the limit of visitors . As we are currently operating under breakeven , an increase in income and decrease in our expenses will enable us to generate profits even with the limited number of visitors . Income can be increased by rising the ticket fee by some marginal amount ( between 5 % to 10 % ) which may not bother much of our visitors . The reduction in expenses can be done by identifying and eliminating the non value adding activities which may in the form of manpower , material and other resources .