Example Reflection – Mind Mapping

Challenge

I am the head of my own organization in the beer-industry which gives work to 23 employees. My  business is integrated in the vertical distribution process of breweries in a specific region competing  with other distribution services. So, one might find that there is no need for drastic innovation, because  the focus should lay only on the quality and efficiencies of the provided service.

Given that my other competitors relay on that quality focus, I expect that my drive for innovation will  bring my company ahead. Therefore, I determinate my time on becoming free from daily tasks to form  Innovation. Because in my opinion, a leader should make time today to ensure that there is a  tomorrow.

We have a huge amount of data, because we use advanced Inventory-Management-Systems. Under  the scope of Pareto, we searched through the customer data to show our top 20 percent of clients.  The idea is to look for patterns to grow our organization and satisfy more of their needs.

Selection

To get insights and create ideas based on raw materials I wanted to use the Mind-Mapping tool.  Broadly speaking, this tool helped me formulating ideas which eventually can lead to a market  advantage.

Application

For execution of the Mind Mapping process I invited some of the more progressive customers which  are included in to the 20 percent of our strongest buying clients. My team and me then settled up a  room which provided data to work with. We visualized in rough terms our processes and services. Our  customer added up with expectations, further needs and some problem we didn’t know about. We  stepped through different approaches on solutions and by time there where some ideas crystallizing.

This operation was getting us from the point of “what is” to the point of “what if”. Sure, there were no  meanings of how these ideas would be to be realized or realistically brought to life. But we found some  serious starting points from which to look further.

Interesting was to see that most of them wanted a broader range of products. Especially from the wine  sector.

Insights

The assumption that we got are that the most of our customers want a “one stop shop” and didn’t  have that loyalty to their wine distributor like we thought. We live and operate in a wine-region, so  there are many wine distributors as well. What would make the life of our customers better is  therefore one truck which brings all the beverages that a Bar or Restaurant needs.

Approach

The Mind Mapping tool provided us with the insight that we should form an offer to the wine makers  in our region, for delivering their products to the final seller. This would give us more USP, because no  other beer-distributor is active in this field and we could add pressure on the other wine makers, which  would have to follow as the system grows.


Example Reflection – Mind Mapping Challenge I am the head of my own organization in the beer - industry which gives work to 23 employees . My business is integrated in the vertical distribution process of breweries in a specific region competing with other distribution services . So , one might find that there is no need for drastic innovation , because the focus should lay only on the quality and efficiencies of the provided service . Given that my other competitors relay on that quality focus , I expect that my drive for innovation will bring my company ahead . Therefore , I determinate my time on becoming free from daily tasks to form Innovation . Because in my opinion , a leader should make time today to ensure that there is a tomorrow . We have a huge amount of data , because we use advanced Inventory - Management - Systems . Under the scope of Pareto , we searched through the customer data to show our top 20 percent of clients . The idea is to look for patterns to grow our organization and satisfy more of their needs . Selection To get insights and create ideas based on raw materials I wanted to use the Mind - Mapping tool . Broadly speaking , this tool helped me formulating ideas which eventually can lead to a market advantage . Application For execution of the Mind Mapping process I invited some of the more progressive customers which are included in to the 20 percent of our strongest buying clients . My team and me then settled up a room which provided data to work with . We visualized in rough terms our processes and services . Our customer added up with expectations , further needs and some problem we did n’t know about . We stepped through different approaches on solutions and by time there where some ideas crystallizing . This operation was getting us from the point of “ what is ” to the point of “ what if ” . Sure , there were no meanings of how these ideas would be to be realized or realistically brought to life . But we found some serious starting points from which to look further . Interesting was to see that most of them wanted a broader range of products . Especially from the wine sector . Insights The assumption that we got are that the most of our customers want a “ one stop shop ” and did n’t have that loyalty to their wine distributor like we thought . We live and operate in a wine - region , so there are many wine distributors as well . What would make the life of our customers better is therefore one truck which brings all the beverages that a Bar or Restaurant needs . Approach The Mind Mapping tool provided us with the insight that we should form an offer to the wine makers in our region , for delivering their products to the final seller . This would give us more USP , because no other beer - distributor is active in this field and we could add pressure on the other wine makers , which would have to follow as the system grows .