Adebayo Isiaka  November​ ​18/2017    Wake​ ​up​ ​call​ ​with​ ​my​ ​team     Challenge  As​ ​a​ ​leader​ ​in​ ​the​ ​digital​ ​marketing​ ​agency​ ​where​ ​I​ ​have​ ​been​ ​working​ ​for​ ​about​ ​8​ ​years,​ ​I​ ​have  never​ ​seen​ ​so​ ​much​ ​compliance​ ​from​ ​my​ ​team,​ ​as​ ​in​ ​recent​ ​months.​ ​While​ ​a​ ​couple​ ​of​ ​years​ ​ago​ ​we  were​ ​all​ ​the​ ​time​ ​researching,​ ​studying​ ​and​ ​testing​ ​a​ ​lot​ ​of​ ​new​ ​things​ ​in​ ​order​ ​to​ ​bring​ ​exciting​ ​value  to​ ​our​ ​customers,​ ​about​ ​6​ ​-​ ​8​ ​months​ ​ago,​ ​I​ ​feel​ ​that​ ​the​ ​energy​ ​was​ ​fading,​ ​as​ ​if​ ​what​ ​We​ ​would  have​ ​done​ ​enough​ ​in​ ​the​ ​past.​ ​This​ ​has​ ​brought​ ​important​ ​problems;​ ​the​ ​internal​ ​climate​ ​of​ ​the  agency​ ​has​ ​cooled,​ ​the​ ​motivation​ ​has​ ​dropped​ ​and​ ​now​ ​the​ ​numbers​ ​are​ ​reflecting​ ​it.    Selection  For​ ​this​ ​challenge​ ​I​ ​decided​ ​to​ ​appeal​ ​mainly​ ​to​ ​the​ ​Storytelling​ ​tool​ ​because​ ​I​ ​needed​ ​to​ ​capture​ ​all  the​ ​attention​ ​and​ ​motivate​ ​the​ ​team​ ​to​ ​give​ ​a​ ​complete​ ​turn​ ​to​ ​the​ ​situation​ ​and​ ​thus​ ​recover​ ​our  magic,​ ​and​ ​clear​ ​our​ ​numbers.  Appealing​ ​to​ ​the​ ​words​ ​of​ Adebayo Isiaka ​(video​ ​of​ ​storytelling​ ​tool),​ ​"​Storytelling​ ​allows​ ​you​ ​to​ ​make  accessible​ ​strategy.​ ​And​ ​I​ ​think​ ​what​ ​storytelling​ ​does​ ​for​ ​leaders​ ​in​ ​terms​ ​of​ ​strategy,​ ​is​ ​it​ ​makes​ ​it  simple.​ ​It​ ​makes​ ​it​ ​relate-able,​ ​It​ ​gives​ ​strategy​ ​color,​ ​and​ ​life​ ​In​ ​character​ ​and​ ​plot​ ​"  For​ ​me,​ ​storytelling​ ​is​ ​the​ ​way​ ​to​ ​get​ ​into​ ​the​ ​minds,​ ​hearts​ ​and​ ​especially​ ​the​ ​actions​ ​of​ ​my  audience​ ​from​ ​understanding​ ​what​ ​motivates​ ​or​ ​discourages​ ​them,​ ​is​ ​the​ ​way​ ​to​ ​tell​ ​stories​ ​from​ ​the  hearts​ ​and​ ​minds​ ​of​ ​our​ ​audience.    Application  The​ ​first​ ​thing​ ​I​ ​did​ ​was​ ​to​ ​bring​ ​them​ ​all​ ​together​ ​in​ ​a​ ​small​ ​park​ ​near​ ​the​ ​office​ ​where​ ​it​ ​is​ ​delicious  to​ ​lie​ ​on​ ​the​ ​grass,​ ​picnic​ ​style​ ​and​ ​talk​ ​without​ ​any​ ​formality.​ ​There​ ​we​ ​could​ ​talk​ ​about​ ​how  everyone​ ​sees​ ​things​ ​in​ ​the​ ​agency,​ ​their​ ​concerns,​ ​their​ ​fears​ ​and​ ​above​ ​all,​ ​understand​ ​what  makes​ ​their​ ​work​ ​more​ ​fun​ ​and​ ​exciting.​ ​That​ ​space​ ​I​ ​feel​ ​that​ ​brought​ ​us​ ​all​ ​many​ ​important  revelations,​ ​both​ ​personal​ ​and​ ​collective.​ ​Once​ ​I​ ​got​ ​to​ ​know​ ​his​ ​side​ ​of​ ​the​ ​story,​ ​I​ ​told​ ​them​ ​mine.  That​ ​helped​ ​me​ ​to​ ​show​ ​them​ ​that​ ​I​ ​do​ ​not​ ​feel​ ​different​ ​to​ ​them​ ​because​ ​I​ ​am​ ​the​ ​leader,​ ​on​ ​the  contrary,​ ​I​ ​suffer​ ​as​ ​much​ ​as​ ​they​ ​do​ ​with​ ​the​ ​different​ ​things​ ​that​ ​worry​ ​them​ ​too.​ ​From​ ​all​ ​this,​ ​I  proposed​ ​that​ ​we​ ​explore​ ​a​ ​new​ ​topic,​ ​something​ ​that​ ​will​ ​help​ ​us​ ​all,​ ​from​ ​the​ ​individual​ ​and  collective,​ ​to​ ​rethink​ ​everything​ ​we​ ​know​ ​in​ ​our​ ​subject​ ​to​ ​recharge,​ ​to​ ​reinvent​ ​ourselves.​ ​I​ ​promised  them​ ​that​ ​in​ ​a​ ​week​ ​I​ ​would​ ​bring​ ​something​ ​very​ ​interesting,​ ​I​ ​left​ ​the​ ​intrigue.​ ​A​ ​week​ ​later​ ​we  started​ ​with​ ​a​ ​series​ ​of​ ​talks​ ​about​ ​design​ ​thinking,​ ​but​ ​to​ ​start,​ ​I​ ​started​ ​with​ ​a​ ​great​ ​story​ ​about  innovation,​ ​a​ ​story​ ​based​ ​on​ ​people​ ​like​ ​themselves,​ ​not​ ​about​ ​characters​ ​like​ ​Steve​ ​Jobs,​ ​simple,  normal​ ​people.    Insight  Achieve​ ​a​ ​story​ ​based​ ​on​ ​characters​ ​like​ ​them,​ ​I​ ​feel​ ​that​ ​I​ ​generated​ ​a​ ​great​ ​sensitivity​ ​and​ ​above  all,​ ​an​ ​incredible​ ​participation​ ​in​ ​the​ ​subject.​ ​The​ ​storytelling​ ​worked,​ ​because​ ​the​ ​story​ ​of​ ​the  innovation​ ​that​ ​I​ ​created​ ​for​ ​them​ ​was​ ​based​ ​on​ ​stories​ ​of​ ​people​ ​who​ ​were​ ​blocked,​ ​in​ ​very​ ​complex  situations,​ ​people​ ​who​ ​were​ ​even​ ​in​ ​situations​ ​much​ ​more​ ​complicated​ ​than​ ​theirs,​ ​but​ ​they​ ​were

people​ ​like​ ​them.​ ​Using​ ​3​ ​different​ ​stories​ ​in​ ​parallel,​ ​it​ ​helped​ ​me​ ​generate​ ​suspense,​ ​intrigue,​ ​since  I​ ​stopped​ ​one,​ ​to​ ​continue​ ​with​ ​another,​ ​and​ ​that​ ​made​ ​those​ ​closest​ ​to​ ​a​ ​story,​ ​they​ ​had​ ​to​ ​be​ ​very  attentive,​ ​not​ ​to​ ​miss​ ​the​ ​outcome​ ​of​ ​their​ ​preferred​ ​story.​ ​ ​In​ ​the​ ​end,​ ​I​ ​taught​ ​them​ ​a​ ​way​ ​to​ ​achieve  things​ ​like​ ​that,​ ​I​ ​gave​ ​them​ ​an​ ​introduction​ ​about​ ​design​ ​thinking,​ ​with​ ​several​ ​videos​ ​as​ ​an  example.​ ​The​ ​result​ ​was​ ​all​ ​his​ ​commitment​ ​and​ ​participation​ ​in​ ​the​ ​design​ ​thinking​ ​conversations  and​ ​workshops​ ​that​ ​we​ ​have​ ​been​ ​working​ ​on​ ​for​ ​weeks.​ ​If​ ​I​ ​needed​ ​people​ ​to​ ​respond​ ​for​ ​the​ ​wake  up​ ​call​ ​and​ ​with​ ​that​ ​they​ ​would​ ​reload​ ​their​ ​minds,​ ​hearts​ ​and​ ​reactivate,​ ​I​ ​think​ ​I​ ​did.​ ​Although​ ​it​ ​is  still​ ​early​ ​to​ ​sing​ ​victory,​ ​we​ ​are​ ​doing​ ​very​ ​well.​ ​You​ ​breathe​ ​another​ ​atmosphere.​ ​I​ ​do​ ​not​ ​doubt  that​ ​the​ ​numbers​ ​will​ ​reflect​ ​it.    Approach.  What​ ​would​ ​definitely​ ​change​ ​is​ ​the​ ​fact​ ​of​ ​having​ ​to​ ​wait​ ​for​ ​things​ ​to​ ​go​ ​wrong​ ​to​ ​act​ ​and​ ​use  storytelling​ ​as​ ​a​ ​tool​ ​to​ ​"save"​ ​us​ ​from​ ​a​ ​worse​ ​situation​ ​all​ ​the​ ​time,​ ​I​ ​think​ ​the​ ​mindset​ ​must​ ​be,​ ​to  be​ ​connected​ ​with​ ​people​ ​not​ ​at​ ​times,​ ​but​ ​all​ ​the​ ​time,​ ​apply​ ​the​ ​idea​ ​of​ ​learning​ ​and​ ​observing,​ ​all  the​ ​time,​ ​under​ ​any​ ​type​ ​of​ ​pattern​ ​or​ ​signal​ ​that​ ​may​ ​dictate​ ​an​ ​undesirable​ ​scenario.​ ​To​ ​apply  storytelling​ ​all​ ​the​ ​time​ ​to​ ​convey​ ​the​ ​important,​ ​the​ ​strategy,​ ​to​ ​motivate​ ​the​ ​actionable​ ​things​ ​that  we​ ​need​ ​as​ ​a​ ​companies,​ ​families,​ ​collectives,​ ​society,​ ​etc.


Adebayo Isiaka November​ ​18/2017 Wake​ ​up​ ​call​ ​with​ ​my​ ​team Challenge As​ ​a​ ​leader​ ​in​ ​the​ ​digital​ ​marketing​ ​agency​ ​where​ ​I​ ​have​ ​been​ ​working​ ​for​ ​about​ ​8​ ​years,​ ​I​ ​have never​ ​seen​ ​so​ ​much​ ​compliance​ ​from​ ​my​ ​team,​ ​as​ ​in​ ​recent​ ​months.​ ​While​ ​a​ ​couple​ ​of​ ​years​ ​ago​ ​we were​ ​all​ ​the​ ​time​ ​researching,​ ​studying​ ​and​ ​testing​ ​a​ ​lot​ ​of​ ​new​ ​things​ ​in​ ​order​ ​to​ ​bring​ ​exciting​ ​value to​ ​our​ ​customers,​ ​about​ ​6​ ​-​ ​8​ ​months​ ​ago,​ ​I​ ​feel​ ​that​ ​the​ ​energy​ ​was​ ​fading,​ ​as​ ​if​ ​what​ ​We​ ​would have​ ​done​ ​enough​ ​in​ ​the​ ​past.​ ​This​ ​has​ ​brought​ ​important​ ​problems;​ ​the​ ​internal​ ​climate​ ​of​ ​the agency​ ​has​ ​cooled,​ ​the​ ​motivation​ ​has​ ​dropped​ ​and​ ​now​ ​the​ ​numbers​ ​are​ ​reflecting​ ​it . Selection For​ ​this​ ​challenge​ ​I​ ​decided​ ​to​ ​appeal​ ​mainly​ ​to​ ​the​ ​Storytelling​ ​tool​ ​because​ ​I​ ​needed​ ​to​ ​capture​ ​all the​ ​attention​ ​and​ ​motivate​ ​the​ ​team​ ​to​ ​give​ ​a​ ​complete​ ​turn​ ​to​ ​the​ ​situation​ ​and​ ​thus​ ​recover​ ​our magic,​ ​and​ ​clear​ ​our​ ​numbers . Appealing​ ​to​ ​the​ ​words​ ​of​ Adebayo Isiaka ​(video​ ​of​ ​storytelling​ ​tool),​ ​"​Storytelling​ ​allows​ ​you​ ​to​ ​make accessible​ ​strategy.​ ​And​ ​I​ ​think​ ​what​ ​storytelling​ ​does​ ​for​ ​leaders​ ​in​ ​terms​ ​of​ ​strategy,​ ​is​ ​it​ ​makes​ ​it simple.​ ​It​ ​makes​ ​it​ ​relate - able,​ ​It​ ​gives​ ​strategy​ ​color,​ ​and​ ​life​ ​In​ ​character​ ​and​ ​plot​ ​ " For​ ​me,​ ​storytelling​ ​is​ ​the​ ​way​ ​to​ ​get​ ​into​ ​the​ ​minds,​ ​hearts​ ​and​ ​especially​ ​the​ ​actions​ ​of​ ​my audience​ ​from​ ​understanding​ ​what​ ​motivates​ ​or​ ​discourages​ ​them,​ ​is​ ​the​ ​way​ ​to​ ​tell​ ​stories​ ​from​ ​the hearts​ ​and​ ​minds​ ​of​ ​our​ ​audience . Application The​ ​first​ ​thing​ ​I​ ​did​ ​was​ ​to​ ​bring​ ​them​ ​all​ ​together​ ​in​ ​a​ ​small​ ​park​ ​near​ ​the​ ​office​ ​where​ ​it​ ​is​ ​delicious to​ ​lie​ ​on​ ​the​ ​grass,​ ​picnic​ ​style​ ​and​ ​talk​ ​without​ ​any​ ​formality.​ ​There​ ​we​ ​could​ ​talk​ ​about​ ​how everyone​ ​sees​ ​things​ ​in​ ​the​ ​agency,​ ​their​ ​concerns,​ ​their​ ​fears​ ​and​ ​above​ ​all,​ ​understand​ ​what makes​ ​their​ ​work​ ​more​ ​fun​ ​and​ ​exciting.​ ​That​ ​space​ ​I​ ​feel​ ​that​ ​brought​ ​us​ ​all​ ​many​ ​important revelations,​ ​both​ ​personal​ ​and​ ​collective.​ ​Once​ ​I​ ​got​ ​to​ ​know​ ​his​ ​side​ ​of​ ​the​ ​story,​ ​I​ ​told​ ​them​ ​mine . That​ ​helped​ ​me​ ​to​ ​show​ ​them​ ​that​ ​I​ ​do​ ​not​ ​feel​ ​different​ ​to​ ​them​ ​because​ ​I​ ​am​ ​the​ ​leader,​ ​on​ ​the contrary,​ ​I​ ​suffer​ ​as​ ​much​ ​as​ ​they​ ​do​ ​with​ ​the​ ​different​ ​things​ ​that​ ​worry​ ​them​ ​too.​ ​From​ ​all​ ​this,​ ​I proposed​ ​that​ ​we​ ​explore​ ​a​ ​new​ ​topic,​ ​something​ ​that​ ​will​ ​help​ ​us​ ​all,​ ​from​ ​the​ ​individual​ ​and collective,​ ​to​ ​rethink​ ​everything​ ​we​ ​know​ ​in​ ​our​ ​subject​ ​to​ ​recharge,​ ​to​ ​reinvent​ ​ourselves.​ ​I​ ​promised them​ ​that​ ​in​ ​a​ ​week​ ​I​ ​would​ ​bring​ ​something​ ​very​ ​interesting,​ ​I​ ​left​ ​the​ ​intrigue.​ ​A​ ​week​ ​later​ ​we started​ ​with​ ​a​ ​series​ ​of​ ​talks​ ​about​ ​design​ ​thinking,​ ​but​ ​to​ ​start,​ ​I​ ​started​ ​with​ ​a​ ​great​ ​story​ ​about innovation,​ ​a​ ​story​ ​based​ ​on​ ​people​ ​like​ ​themselves,​ ​not​ ​about​ ​characters​ ​like​ ​Steve​ ​Jobs,​ ​simple , normal​ ​people . Insight Achieve​ ​a​ ​story​ ​based​ ​on​ ​characters​ ​like​ ​them,​ ​I​ ​feel​ ​that​ ​I​ ​generated​ ​a​ ​great​ ​sensitivity​ ​and​ ​above all,​ ​an​ ​incredible​ ​participation​ ​in​ ​the​ ​subject.​ ​The​ ​storytelling​ ​worked,​ ​because​ ​the​ ​story​ ​of​ ​the innovation​ ​that​ ​I​ ​created​ ​for​ ​them​ ​was​ ​based​ ​on​ ​stories​ ​of​ ​people​ ​who​ ​were​ ​blocked,​ ​in​ ​very​ ​complex situations,​ ​people​ ​who​ ​were​ ​even​ ​in​ ​situations​ ​much​ ​more​ ​complicated​ ​than​ ​theirs,​ ​but​ ​they​ ​were people​ ​like​ ​them.​ ​Using​ ​3​ ​different​ ​stories​ ​in​ ​parallel,​ ​it​ ​helped​ ​me​ ​generate​ ​suspense,​ ​intrigue,​ ​since I​ ​stopped​ ​one,​ ​to​ ​continue​ ​with​ ​another,​ ​and​ ​that​ ​made​ ​those​ ​closest​ ​to​ ​a​ ​story,​ ​they​ ​had​ ​to​ ​be​ ​very attentive,​ ​not​ ​to​ ​miss​ ​the​ ​outcome​ ​of​ ​their​ ​preferred​ ​story.​ ​ ​In​ ​the​ ​end,​ ​I​ ​taught​ ​them​ ​a​ ​way​ ​to​ ​achieve things​ ​like​ ​that,​ ​I​ ​gave​ ​them​ ​an​ ​introduction​ ​about​ ​design​ ​thinking,​ ​with​ ​several​ ​videos​ ​as​ ​an example.​ ​The​ ​result​ ​was​ ​all​ ​his​ ​commitment​ ​and​ ​participation​ ​in​ ​the​ ​design​ ​thinking​ ​conversations and​ ​workshops​ ​that​ ​we​ ​have​ ​been​ ​working​ ​on​ ​for​ ​weeks.​ ​If​ ​I​ ​needed​ ​people​ ​to​ ​respond​ ​for​ ​the​ ​wake up​ ​call​ ​and​ ​with​ ​that​ ​they​ ​would​ ​reload​ ​their​ ​minds,​ ​hearts​ ​and​ ​reactivate,​ ​I​ ​think​ ​I​ ​did.​ ​Although​ ​it​ ​is still​ ​early​ ​to​ ​sing​ ​victory,​ ​we​ ​are​ ​doing​ ​very​ ​well.​ ​You​ ​breathe​ ​another​ ​atmosphere.​ ​I​ ​do​ ​not​ ​doubt that​ ​the​ ​numbers​ ​will​ ​reflect​ ​it . Approach . What​ ​would​ ​definitely​ ​change​ ​is​ ​the​ ​fact​ ​of​ ​having​ ​to​ ​wait​ ​for​ ​things​ ​to​ ​go​ ​wrong​ ​to​ ​act​ ​and​ ​use storytelling​ ​as​ ​a​ ​tool​ ​to​ ​"save"​ ​us​ ​from​ ​a​ ​worse​ ​situation​ ​all​ ​the​ ​time,​ ​I​ ​think​ ​the​ ​mindset​ ​must​ ​be,​ ​to be​ ​connected​ ​with​ ​people​ ​not​ ​at​ ​times,​ ​but​ ​all​ ​the​ ​time,​ ​apply​ ​the​ ​idea​ ​of​ ​learning​ ​and​ ​observing,​ ​all the​ ​time,​ ​under​ ​any​ ​type​ ​of​ ​pattern​ ​or​ ​signal​ ​that​ ​may​ ​dictate​ ​an​ ​undesirable​ ​scenario.​ ​To​ ​apply storytelling​ ​all​ ​the​ ​time​ ​to​ ​convey​ ​the​ ​important,​ ​the​ ​strategy,​ ​to​ ​motivate​ ​the​ ​actionable​ ​things​ ​that we​ ​need​ ​as​ ​a​ ​companies,​ ​families,​ ​collectives,​ ​society,​ ​etc .