DESIGN	THINKING	FOR	INNOVATION

1. Challenge in question is the Promotion of indigenous beverages such as

ginger beer; tamarind drink and corn drink to the general public.

2. Selection: The design thinking tool selected is STORY TELLING. This tool is

selected as it affords us the opportunity to turn the underlying message to a  CAUSE. That way the right audience or stakeholders can be emotionally  appealed to.

3. Application: In the application of story telling. I created a scenario around a

matriarch and her quest to host her grandchildren during the holidays. Upon  the arrival of the wards she wonder what she may offer them as refreshment  as well as an opportunity to learn about their rich culture and the need to  uphold and share. In developing the scenario, an empathic tone is taken to  appeal to the stakeholders. This sends a strong signal for connection as the  use of the tool invokes compassion. This will cause the audience to move

4. Insight: In the application of the tool, I realize that the use of the tool turns

challenges to causes that will appeal to senses of the audience. It is to be  used tactfully so as to come across as sycophantic.

5. Approach: Context of the challenge is key in determining the tool to use.  If I

am to chose another tool it will be MIND MAPPING. This will take a more  systematic process to yield results. However may not be greatly appealing as  would the STORY TELLING TOOL


DESIGN THINKING FOR INNOVATION 1 . Challenge in question is the Promotion of indigenous beverages such as ginger beer ; tamarind drink and corn drink to the general public . 2 . Selection : The design thinking tool selected is STORY TELLING . This tool is selected as it affords us the opportunity to turn the underlying message to a CAUSE . That way the right audience or stakeholders can be emotionally appealed to . 3 . Application : In the application of story telling . I created a scenario around a matriarch and her quest to host her grandchildren during the holidays . Upon the arrival of the wards she wonder what she may offer them as refreshment as well as an opportunity to learn about their rich culture and the need to uphold and share . In developing the scenario , an empathic tone is taken to appeal to the stakeholders . This sends a strong signal for connection as the use of the tool invokes compassion . This will cause the audience to move 4 . Insight : In the application of the tool , I realize that the use of the tool turns challenges to causes that will appeal to senses of the audience . It is to be used tactfully so as to come across as sycophantic . 5 . Approach : Context of the challenge is key in determining the tool to use . If I am to chose another tool it will be MIND MAPPING . This will take a more systematic process to yield results . However may not be greatly appealing as would the STORY TELLING TOOL