Reflection – Storytelling

Challenge and Selection

The first method I used was the tool of Story Telling, to achieve a conclusion together with the  team and summarize the key findings from the interviews conducted with the diverse group of  stakeholders. I use this approach often with our customers, and potential customers, who are  regular coffee drinkers or hot/cold beverage drinker, who want to improve their beverage  experience. I have used the technique of storytelling with a set of questions or prompts or videos  or presentations for a creating a basis and going one step further toward sharing the results of the  story with the team and diverse group of stakeholders.

Application

I start the process by printing the template or draw the structure on a flip chart or whiteboard.  For the application of storytelling in the communication of results from different phases.  Encourage every member of the team to complete one line, and then summarize the highlights  and special features of the person or user. Add important quotes from the person. Then interpret  the results on the team and define the meaning. Drew a conclusion together with the team and  summarize the key findings from the interview. This way, I have created a basis and are one step  further toward sharing the results of the story with the team and the stakeholders. Then  formulated the draft of a story in bullet points, created a storyboard, or produces a short video  that enacts the story.

Insight and Approach

What I have learned from conducting this exercise with several groups and persons is that  storytelling is used to get insights into user, building empathy and reach out to them in a  emotional way. Designers creating persona to show target-users/ customers and adding conflicts  to story/stories that reflect back to their user journey and obstacles. Making stories,  designers/thinkers will be able to better understand what customers want from a solution. We  may be using storytelling in our design-thinking process to show our customer research results in  an appealing way and generate empathy with our target customers. This will assist us in navigating  the process and keeping it customer-centric. Persona are based on customer research data but  they fill in a story about your understanding. Making this a chart-out expedition or storyboard with  each persona’s objective clearly defined. Showing the design enhance your customer’s life and  how simple it is to use. Time and location of customers using the product is important for  construct empathy. The design’s look is significant anyhow of its functional advantages, so design  the suitable layout, colours, typography. Businesses/companies have the opportunity to reach a  wide audience with their design choices. By using story telling process into their design, they’ll be  able to be heard above the noise and create and engaging, and iconic design.


Reflection – Storytelling Challenge and Selection The first method I used was the tool of Story Telling , to achieve a conclusion together with the team and summarize the key findings from the interviews conducted with the diverse group of stakeholders . I use this approach often with our customers , and potential customers , who are regular coffee drinkers or hot / cold beverage drinker , who want to improve their beverage experience . I have used the technique of storytelling with a set of questions or prompts or videos or presentations for a creating a basis and going one step further toward sharing the results of the story with the team and diverse group of stakeholders . Application I start the process by printing the template or draw the structure on a flip chart or whiteboard . For the application of storytelling in the communication of results from different phases . Encourage every member of the team to complete one line , and then summarize the highlights and special features of the person or user . Add important quotes from the person . Then interpret the results on the team and define the meaning . Drew a conclusion together with the team and summarize the key findings from the interview . This way , I have created a basis and are one step further toward sharing the results of the story with the team and the stakeholders . Then formulated the draft of a story in bullet points , created a storyboard , or produces a short video that enacts the story . Insight and Approach What I have learned from conducting this exercise with several groups and persons is that storytelling is used to get insights into user , building empathy and reach out to them in a emotional way . Designers creating persona to show target - users/ customers and adding conflicts to story / stories that reflect back to their user journey and obstacles . Making stories , designers / thinkers will be able to better understand what customers want from a solution . We may be using storytelling in our design - thinking process to show our customer research results in an appealing way and generate empathy with our target customers . This will assist us in navigating the process and keeping it customer - centric . Persona are based on customer research data but they fill in a story about your understanding . Making this a chart - out expedition or storyboard with each persona ’s objective clearly defined . Showing the design enhance your customer ’s life and how simple it is to use . Time and location of customers using the product is important for construct empathy . The design ’s look is significant anyhow of its functional advantages , so design the suitable layout , colours , typography . Businesses / companies have the opportunity to reach a wide audience with their design choices . By using story telling process into their design , they ’ll be able to be heard above the noise and create and engaging , and iconic design .