Example from usage of Design Thinking Tool – Mind Mapping

Challenge & Selection

In my last semester, i and my team in my university had a project to make improvement in one of  my lecture’s coffee shop that located in Surabaya. The coffee shop was newly-opened by my  lecture approximately 8 months ago, and after it opened many customer went to coffee shop, they  buy coffee, doing some of their work, meet up with their friends or colleague, or just sit reading  their favorite book and drinking their coffee. Besides serving coffee, the coffee shop served such  snack, and food for customer who want to eat. The coffee shop always crowded, full of customer  who want to buy the coffee, drinking their own coffee or having their own lunch remembering the  coffee shop is located inside of another universities in Surabaya it is quite reasonable why the  coffee shop always full with customers.

On the other side, because of the number of customers that come to the coffee shop was so many  and the building that occupied by the coffee shop is not big enough to accomodate the number of  customer that sometimes so many, or simply the coffee shop sometimes have a trouble in capacity  maybe we can called that over capacity. But, there is no enough space to increase the capacity of  coffee shop, but the owner or my lecture want the sales keep incresing. So, the challenge is the  coffee shop has a desire to increase their revenue, but they have constraint in their capacity for  customer who want to dine in their order inside the coffee.

Mind Mapping is one of tool that used in Design Thinking to generate idea and solving the existing  problem. Mind Mapping is better in used when there are enough data related to the problem that  existed or able to get. In my opinion the problem is to solving the existing problem and achieved  what is the objective we set. By using Mind mapping as tool to generating the ideas and solving  the problem we can get many ideas that come from the data that already gathered, and the  discussion inside the team more challenging.

Application

We start to solving the problems and generating ideas by gathering all the data we need. We  gathered the data from the key stakeholder of the coffee shop such as the owner, the workers, and  mostly the customer, added with data from random college student where the coffee shop located.  We gathered the marketing data that include what they think about this coffee shop, did they knew  this coffee shop, what are their favorite menu, how much their willigness to pay, or their hope for  customer relationship program held by the coffee shop we collected all.

After we collected all, we proceed the data andwe found the big picture or maybe it will more  precise if i said that we take the top 3 result in each categorized question from the data that we’ve  already gathered. After the sorting of the data done, we knew what is the top 3 result from the  survey, and we put them into large canvas so each of us can thinking what will we do to the result  from data. To make it easier, we draw the result on the canvas so each other can undertand easily  what other thinking.

So, after that we generating our own idea, we discussed all ideas inside our brain, we criticize each  other, what solution that more suitable with the problem in the coffee shop. We almost broke up

because the high tension of discussion between us, everyone want to contributing, eveyone giving  their best idea, so it can be said that we might kill each other idea to find the most suitable solution.  But, i think it is the beauty of Mind Mapping tool, by gathering all the corresponding, valid, related  data we get the clue what we have to do. So, by using that we generate the idea, but unfortunately  the discussion become war of ideas, but i am gratefull because we had a lot of interesting ideas  that can solved the problem.

After several argumentation between each other, we finally narrowing the ideas, we sorting the  ideas is it can solved the problem or not, and we get several great ideas. First we recommend to  the owner to establish the cooperation with delivery services such as Go-food that powered by Go- Jek, or Grab Food that provided by grab, so customer who want to drink the coffee doesn’t need  to go to the coffee shop and drink in there or just wait for the order queuing, this solution can keep  the demand increasing without making new space. The second solution we suggested that the  coffee shop have to re-organizing their spatial planning, because from the data we’ve collected  there are a lot of people who want to order and enjoy the coffee they order inside the coffee, and  we see an opportunity to make the space of the building little bit large by re-organizing the spatial.

Insight and Approach

By using the Mind Mapping tools to generating ideas and solving problem, I learned that it is  difficult enough to do especially when we haven’t enough data yet. But, if we already have enough  data we can do it easier. I learned that by using Mind Mapping tools we can generating the ideas  more structured, because we had the data that we can used as assumption how the condition is, and  then we can do an experiment by matching the variable, in my case it means the top 3 of the result  categorized. We doing the trial and error strategy, so we combined and trying to matching one  result from a category to the other category and then see if it can solving the problem and  generating ideas or not. By using mind mapping our ideas more specific, it means that our ideas  are not out of the context of the problem, but we have the problem relying tou ourself, that actually  each of us have our own ideas. The positive side is, we get a lot of ideas but not too many so it  will be easier to sorted, but the problem is not all ideas was applicable because it has thin difference  it make difficult to sort.

Since i discovered and used this tool to generating ideas maybe precisely for solving problem, i  think it is recommended to generating ideas especially when you are working in group, facing  some probem and you need or you have data that already existed. I think that Mind Mapping might  be the easiest tools for generating ideas


Example from usage of Design Thinking Tool – Mind Mapping Challenge & Selection In my last semester , i and my team in my university had a project to make improvement in one of my lecture ’s coffee shop that located in Surabaya . The coffee shop was newly - opened by my lecture approximately 8 months ago , and after it opened many customer went to coffee shop , they buy coffee , doing some of their work , meet up with their friends or colleague , or just sit reading their favorite book and drinking their coffee . Besides serving coffee , the coffee shop served such snack , and food for customer who want to eat . The coffee shop always crowded , full of customer who want to buy the coffee , drinking their own coffee or having their own lunch remembering the coffee shop is located inside of another universities in Surabaya it is quite reasonable why the coffee shop always full with customers . On the other side , because of the number of customers that come to the coffee shop was so many and the building that occupied by the coffee shop is not big enough to accomodate the number of customer that sometimes so many , or simply the coffee shop sometimes have a trouble in capacity maybe we can called that over capacity . But , there is no enough space to increase the capacity of coffee shop , but the owner or my lecture want the sales keep incresing . So , the challenge is the coffee shop has a desire to increase their revenue , but they have constraint in their capacity for customer who want to dine in their order inside the coffee . Mind Mapping is one of tool that used in Design Thinking to generate idea and solving the existing problem . Mind Mapping is better in used when there are enough data related to the problem that existed or able to get . In my opinion the problem is to solving the existing problem and achieved what is the objective we set . By using Mind mapping as tool to generating the ideas and solving the problem we can get many ideas that come from the data that already gathered , and the discussion inside the team more challenging . Application We start to solving the problems and generating ideas by gathering all the data we need . We gathered the data from the key stakeholder of the coffee shop such as the owner , the workers , and mostly the customer , added with data from random college student where the coffee shop located . We gathered the marketing data that include what they think about this coffee shop , did they knew this coffee shop , what are their favorite menu , how much their willigness to pay , or their hope for customer relationship program held by the coffee shop we collected all . After we collected all , we proceed the data andwe found the big picture or maybe it will more precise if i said that we take the top 3 result in each categorized question from the data that we ’ve already gathered . After the sorting of the data done , we knew what is the top 3 result from the survey , and we put them into large canvas so each of us can thinking what will we do to the result from data . To make it easier , we draw the result on the canvas so each other can undertand easily what other thinking . So , after that we generating our own idea , we discussed all ideas inside our brain , we criticize each other , what solution that more suitable with the problem in the coffee shop . We almost broke up because the high tension of discussion between us , everyone want to contributing , eveyone giving their best idea , so it can be said that we might kill each other idea to find the most suitable solution . But , i think it is the beauty of Mind Mapping tool , by gathering all the corresponding , valid , related data we get the clue what we have to do . So , by using that we generate the idea , but unfortunately the discussion become war of ideas , but i am gratefull because we had a lot of interesting ideas that can solved the problem . After several argumentation between each other , we finally narrowing the ideas , we sorting the ideas is it can solved the problem or not , and we get several great ideas . First we recommend to the owner to establish the cooperation with delivery services such as Go - food that powered by Go- Jek , or Grab Food that provided by grab , so customer who want to drink the coffee does n’t need to go to the coffee shop and drink in there or just wait for the order queuing , this solution can keep the demand increasing without making new space . The second solution we suggested that the coffee shop have to re - organizing their spatial planning , because from the data we ’ve collected there are a lot of people who want to order and enjoy the coffee they order inside the coffee , and we see an opportunity to make the space of the building little bit large by re - organizing the spatial . Insight and Approach By using the Mind Mapping tools to generating ideas and solving problem , I learned that it is difficult enough to do especially when we have n’t enough data yet . But , if we already have enough data we can do it easier . I learned that by using Mind Mapping tools we can generating the ideas more structured , because we had the data that we can used as assumption how the condition is , and then we can do an experiment by matching the variable , in my case it means the top 3 of the result categorized . We doing the trial and error strategy , so we combined and trying to matching one result from a category to the other category and then see if it can solving the problem and generating ideas or not . By using mind mapping our ideas more specific , it means that our ideas are not out of the context of the problem , but we have the problem relying tou ourself , that actually each of us have our own ideas . The positive side is , we get a lot of ideas but not too many so it will be easier to sorted , but the problem is not all ideas was applicable because it has thin difference it make difficult to sort . Since i discovered and used this tool to generating ideas maybe precisely for solving problem , i think it is recommended to generating ideas especially when you are working in group , facing some probem and you need or you have data that already existed . I think that Mind Mapping might be the easiest tools for generating ideas