Reflection

Tool: Visualization

Challenge

I am the head of organization’s business innovations department and my/our challenge is to  improve the existing business model or create a new business model for our high-profile clients  and for startups. The venture scope includes the business acquisitions team of 20 employees as  well as the larger client experience team and the market analyst team with whom we work  closely. The Project is limited to budget, employee time and other internal resources. To develop  this Business model, me and my entire team should not exceed 45 days and it must be presented  with possible growth strategy also.

Selection

Our team has already done few pilot researches on design thinking tools and experimented those  tools in the existing Organization challenges. After which we decided to use visualization tool.  Broadly speaking, the visualization tool is good when we are dealing with diverse group of clients  with complex problems. It helps us to comprehend exactly what their needs are and creating a  possible business model according to their needs. We also have various lectures which inspired  us to choose this tool and one of which is IDEO: HackFwd: Visualize Your Business Model in 15  Minutes Flat Lecture and Business model generation book by Alexander Osterwalder.

Application

It’s important to be able to understand the complete requirement of the client and give them  not the same but with added innovative strategy into it.

Therefore, as a first step me and my team were creating a ground-breaking questioner to  understand every need of our clients from how they started the business idea to how they  wanted to succeed in it. We tried our best to get maximum thoughts from our clients through  communicating with the help of the questionnaire to make an innovative model of how their  business will exactly look like.

The second step we did is with the help of our market analyst and client experience team to  understand more about the current scenario or trends of the business world so that we were  able to graph business model with world class standards.

Hence, the first and second step helped us to explore as much as possible on ideas which lead us  to pattern finding. When we move on into pattern finding, that's where our team start to think  visually and take what we've learned in our exploration phase.

Finally, we synthesize and create a Visual Business model for our clients either in the form of  miniatures or power point presentations. Me and my team makes sure that we create as colorful  as possible.

Insight

By applying visualization tool, our team created a pictorial representation of desired business  model for our clients. It allowed us to think in a nonverbal way. We realized ourselves and it  allowed us to access that part of our brain, parts of our creativity, that we might not normally be  using during conversation. Our team realized that visualization can bring lot of innovative ideas  to complex problems. As a team we also learned on inductive reasoning. Visualization played a  very important role in the entire business model development process.

Approach

Given that, my team has already audited on several design thinking activities/tools and finalized  Visualization is appropriate for our Organization. As a next level, we are going to review our  insights and application part once again to make persuasive Business model for our clients. Also,  I am planning to conduct an intensive research on this tool to know what more I can do and make  my team the best design thinkers.


Reflection Tool : Visualization Challenge I am the head of organization ’s business innovations department and my / our challenge is to improve the existing business model or create a new business model for our high - profile clients and for startups . The venture scope includes the business acquisitions team of 20 employees as well as the larger client experience team and the market analyst team with whom we work closely . The Project is limited to budget , employee time and other internal resources . To develop this Business model , me and my entire team should not exceed 45 days and it must be presented with possible growth strategy also . Selection Our team has already done few pilot researches on design thinking tools and experimented those tools in the existing Organization challenges . After which we decided to use visualization tool . Broadly speaking , the visualization tool is good when we are dealing with diverse group of clients with complex problems . It helps us to comprehend exactly what their needs are and creating a possible business model according to their needs . We also have various lectures which inspired us to choose this tool and one of which is IDEO : HackFwd : Visualize Your Business Model in 15 Minutes Flat Lecture and Business model generation book by Alexander Osterwalder . Application It ’s important to be able to understand the complete requirement of the client and give them not the same but with added innovative strategy into it . Therefore , as a first step me and my team were creating a ground - breaking questioner to understand every need of our clients from how they started the business idea to how they wanted to succeed in it . We tried our best to get maximum thoughts from our clients through communicating with the help of the questionnaire to make an innovative model of how their business will exactly look like . The second step we did is with the help of our market analyst and client experience team to understand more about the current scenario or trends of the business world so that we were able to graph business model with world class standards . Hence , the first and second step helped us to explore as much as possible on ideas which lead us to pattern finding . When we move on into pattern finding , that 's where our team start to think visually and take what we 've learned in our exploration phase . Finally , we synthesize and create a Visual Business model for our clients either in the form of miniatures or power point presentations . Me and my team makes sure that we create as colorful as possible . Insight By applying visualization tool , our team created a pictorial representation of desired business model for our clients . It allowed us to think in a nonverbal way . We realized ourselves and it allowed us to access that part of our brain , parts of our creativity , that we might not normally be using during conversation . Our team realized that visualization can bring lot of innovative ideas to complex problems . As a team we also learned on inductive reasoning . Visualization played a very important role in the entire business model development process . Approach Given that , my team has already audited on several design thinking activities / tools and finalized Visualization is appropriate for our Organization . As a next level , we are going to review our insights and application part once again to make persuasive Business model for our clients . Also , I am planning to conduct an intensive research on this tool to know what more I can do and make my team the best design thinkers .