Design Thinking for Innovation

Peer-graded Assignment: Reflection

Tool selected: Storytelling

Joao Courtois

Elements:

1. Challenge: Describe your challenge, including all relevant information.

The challenge proposed to me was to create a solution that would help customers of a tobacco  company to improve their health habits and inspire communication with the company. I could  propose any idea, but it needed to be structured and proved in some degree.

2. Selection: In your own words, briefly describe the tool you selected (e.g., what it is and why you

selected it for your challenge -- including any appropriate video lecture references).

I selected the Storytelling tool, because I knew I had to explain my idea very clearly, while providing

the necessary information for the company to judge my idea. With Storytelling, I can do both, and it helps  me to paint a vivid picture about the problem and how my solution is going to address that problem to  help the user.

3. Application: Describe how you applied the tool you selected to your challenge (e.g., what you

did and how the tool was applied effectively or ineffectively).

First, I started thinking about all the problems the user of tobacco products may face, in a

brainstorming way. With this, I could expand my possibilities and came up with a range of problems to  address. After that, I did a prioritization, focusing on the problems with the potential to generate great  benefits if they were solved.

Prioritizing one problem, I could come up with an idea for a solution. I conducted a user research, to

test and validate the problem and the willingness of the consumer to accept my idea. Once I analyzed the  results, I confirmed my expectations, and was able to create an MVP of an app to show to the judges.

I used the Storytelling tool to craft my presentation, and to create a compelling pitch to present to

the jury. In my pitch, I addressed the main steps involved in storytelling, including: a persona that  represented the possible user, a clear problem, with data to backup my affirmations, the solution (my  idea) to the problem, and the expected results.

4. Insight: Describe the insight you gained from applying the tool you selected to your challenge

(e.g., how an insight affected your thinking about the challenge and about design thinking more  broadly).

Applying the Storytelling tool made me think deeply about the user whom I was developing the

solution to, and also gave me more deep insights about how my idea could relate to the user habits and  routine.

5. Approach: Describe what you might do differently next time -- applying the same tool you

selected or a different one -- and the reason(s) why.

Next time, I will make a more profound user research, to better understand the personas involved in  the problem I am trying to solve. This will give me better insights to craft a better storytelling around  my idea and will help me to better express and sell my solution.

My prototype:


Design Thinking for Innovation Peer - graded Assignment : Reflection Tool selected : Storytelling Joao Courtois Elements : 1 . Challenge : Describe your challenge , including all relevant information . The challenge proposed to me was to create a solution that would help customers of a tobacco company to improve their health habits and inspire communication with the company . I could propose any idea , but it needed to be structured and proved in some degree . 2 . Selection : In your own words , briefly describe the tool you selected ( e.g. , what it is and why you selected it for your challenge -- including any appropriate video lecture references ) . I selected the Storytelling tool , because I knew I had to explain my idea very clearly , while providing the necessary information for the company to judge my idea . With Storytelling , I can do both , and it helps me to paint a vivid picture about the problem and how my solution is going to address that problem to help the user . 3 . Application : Describe how you applied the tool you selected to your challenge ( e.g. , what you did and how the tool was applied effectively or ineffectively ) . First , I started thinking about all the problems the user of tobacco products may face , in a brainstorming way . With this , I could expand my possibilities and came up with a range of problems to address . After that , I did a prioritization , focusing on the problems with the potential to generate great benefits if they were solved . Prioritizing one problem , I could come up with an idea for a solution . I conducted a user research , to test and validate the problem and the willingness of the consumer to accept my idea . Once I analyzed the results , I confirmed my expectations , and was able to create an MVP of an app to show to the judges . I used the Storytelling tool to craft my presentation , and to create a compelling pitch to present to the jury . In my pitch , I addressed the main steps involved in storytelling , including : a persona that represented the possible user , a clear problem , with data to backup my affirmations , the solution ( my idea ) to the problem , and the expected results . 4 . Insight : Describe the insight you gained from applying the tool you selected to your challenge ( e.g. , how an insight affected your thinking about the challenge and about design thinking more broadly ) . Applying the Storytelling tool made me think deeply about the user whom I was developing the solution to , and also gave me more deep insights about how my idea could relate to the user habits and routine . 5 . Approach : Describe what you might do differently next time -- applying the same tool you selected or a different one -- and the reason(s ) why . Next time , I will make a more profound user research , to better understand the personas involved in the problem I am trying to solve . This will give me better insights to craft a better storytelling around my idea and will help me to better express and sell my solution . My prototype :