Example Reflection – Visualization

Challenge and Selection    I am responsible for the marketing of a startup that works with the development  of solutions for agricultural management. The startup is small, has 15 members  and today, our biggest challenge is to talk to the agro market, which is very closed  and resistant technologies in the field.  As we work at home office, it is very difficult to establish communication between  the team, there are always noises in the information, which ends up slowing down  the processes, because we often need to redo something that was not very well  understood and executed the first time.      Application    It will be very important to apply Design Thinking to startup because the  innovation industry changes very fast and aligned with the thoughts of the team,  the market and the customers is a great opportunity to leverage our tools,  accelerate processes, co-create, and think in groups.      Vision and approach    Our team is small but very diverse, we have different profiles, which I believe  design thinking will greatly contribute, since we will have to observe the whole  process with different looks. Many times we think that something would work well  in a way, but when we put in the group, we see that not always what is valid for  me, is what the other seeks. The world is very diverse, understanding the stages  of the process, understanding the customer and being assertive, really is  something complex, but I believe very strongly in the strength of this approach,  which is Design Thinking, and I want to transport your tools to the startup routines,  and so you have more security to drive people and processes.


Example Reflection – Visualization Challenge and Selection I am responsible for the marketing of a startup that works with the development of solutions for agricultural management . The startup is small , has 15 members and today , our biggest challenge is to talk to the agro market , which is very closed and resistant technologies in the field . As we work at home office , it is very difficult to establish communication between the team , there are always noises in the information , which ends up slowing down the processes , because we often need to redo something that was not very well understood and executed the first time . Application It will be very important to apply Design Thinking to startup because the innovation industry changes very fast and aligned with the thoughts of the team , the market and the customers is a great opportunity to leverage our tools , accelerate processes , co - create , and think in groups . Vision and approach Our team is small but very diverse , we have different profiles , which I believe design thinking will greatly contribute , since we will have to observe the whole process with different looks . Many times we think that something would work well in a way , but when we put in the group , we see that not always what is valid for me , is what the other seeks . The world is very diverse , understanding the stages of the process , understanding the customer and being assertive , really is something complex , but I believe very strongly in the strength of this approach , which is Design Thinking , and I want to transport your tools to the startup routines , and so you have more security to drive people and processes .