Challenge and Selection

I will use design thinking methodology to understand elements that lead to  success in higher education among first generation and low-income students.  Listening to and empathizing with their needs, to gain enormous insights into the  types of support services and mentoring first gens feel will help them navigate the  academic and social challenges they face from the time they complete high school  throughout college. Stories generate questions and questions expand the breadth  and depth of stories, leading to lots of innovative thoughts and ideas. Storytelling  becomes an important tool for feedback, which is the basis of the iterative  process of prototyping that lead to solutions. Stories and prototypes are  intertwined, explaining and repositioning experiences through a multitude of  potential interpretations, which allow researchers to test new solutions before  committing exclusively to a particular policy, program, or service.

Design thinking is a methodology for solving problems that focuses on asking  questions and listening, with empathy, to the needs of individuals and groups.  Storytelling is an “essential human activity” for sharing experiences, explaining  values, and deciding on solutions through vivid verbal and visual accounts.

Application

Storytelling helps explain the interconnections among people in situations and  settings, teaching broad lessons that engage real human beings. Listening engages  people; and  empathy is an essential and fundamental component in the process.  One of the practical features of the design thinking process is the ability to get  consumer feedback about the product or the service to improve the product in  the future. Here, the storytelling can be used to explore how the final product is  used in real life and how consumers interact with it in their everyday life. The  information collected from the feedback sessions are usually used to improve the  future versions of the product. While the storytelling can be used in different  stages of the design process, it is a suitable tool to collected personalised  experiences from the consumers. It may be hard to build a generalized data based  on it because of the different nature of each consumer’s story, but I believe this is  one of the strengths of the tool. It helps us to understand the empathic  experience that the users face when using a product or a service. This unique  strength point can be valuable for the design thinking process especially when it  targets specific problems such as medical interventions or personalised use cases.

Insight and approach

In sum, the storytelling is a powerful communication tool that enables us as a  human being to understand more about our emotional experiences. This makes it  an effective method to use during the design process. It can be used during the  design thinking process phases with a different goal in each stage. Storytelling can  help us to gather personalised emotional data about our consumer’s experience  which can be hard to collect using other research methods such as the survey and  consumer journey mapping.


Challenge and Selection I will use design thinking methodology to understand elements that lead to success in higher education among first generation and low - income students . Listening to and empathizing with their needs , to gain enormous insights into the types of support services and mentoring first gens feel will help them navigate the academic and social challenges they face from the time they complete high school throughout college . Stories generate questions and questions expand the breadth and depth of stories , leading to lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback , which is the basis of the iterative process of prototyping that lead to solutions . Stories and prototypes are intertwined , explaining and repositioning experiences through a multitude of potential interpretations , which allow researchers to test new solutions before committing exclusively to a particular policy , program , or service . Design thinking is a methodology for solving problems that focuses on asking questions and listening , with empathy , to the needs of individuals and groups . Storytelling is an “ essential human activity ” for sharing experiences , explaining values , and deciding on solutions through vivid verbal and visual accounts . Application Storytelling helps explain the interconnections among people in situations and settings , teaching broad lessons that engage real human beings . Listening engages people ; and empathy is an essential and fundamental component in the process . One of the practical features of the design thinking process is the ability to get consumer feedback about the product or the service to improve the product in the future . Here , the storytelling can be used to explore how the final product is used in real life and how consumers interact with it in their everyday life . The information collected from the feedback sessions are usually used to improve the future versions of the product . While the storytelling can be used in different stages of the design process , it is a suitable tool to collected personalised experiences from the consumers . It may be hard to build a generalized data based on it because of the different nature of each consumer ’s story , but I believe this is one of the strengths of the tool . It helps us to understand the empathic experience that the users face when using a product or a service . This unique strength point can be valuable for the design thinking process especially when it targets specific problems such as medical interventions or personalised use cases . Insight and approach In sum , the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences . This makes it an effective method to use during the design process . It can be used during the design thinking process phases with a different goal in each stage . Storytelling can help us to gather personalised emotional data about our consumer ’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping .