LEARNING LAUNCH (MODULE 4)

CHALLENGE

The challenge I posed to put into practice the knowledge acquired during this course  was: How could I start a business in times of crisis caused by the pandemic? This was the  challenge question that I asked at the beginning, then I remembered that in my family  We had had a business that had not worked for more than 10 years. This business  consisted of selling lemon cookies characteristic of the town where my family comes  from. As I wanted to start a family business, I thought that returning to this option would  be very profitable, but of course, adding a touch that would make us different from the  rest of the neighborhood bakeries.

SELECTION

The tool I selected for this occasion was the learning launch, this taking into account the  process that is applied to put this tool into practice (learned during the course),  considering the process I thought it was closely related to what I wanted to do with the  challenge: in the first instance the idea was had, a target audience was sought (starting  with the residents of the neighborhood), attending to a need but more than a need an  opportunity to improve what already existed in the market and to innovate in products,  there are bakeries in the neighborhood and none of them sell traditional cookies.  Thinking through the process to do a learning launch was exactly what the business idea  needed to come up.

APPLICATION

In the first instance, the idea was had, the sale of traditional cookies, then to start doing  the pilot tests, the residents of the neighborhood were taken as the target audience, as  I said before, more than a need found, this business tried to enter the market with a  novel product, but of course not only novel but desired by the target public, since, from  its observation, it was concluded that most of the neighbors were older people, who  preferred traditional products, this represented a great opportunity For us, because this  need was not being satisfied, and of course, the fact of starting to venture with a  different, traditional but novel product (although it seems paradoxical) has  differentiated us a lot from the competition.

INSIGHT

Being honest, I did not believe that this business idea would be succsessful, in fact, I  thought that, due to the global situation due to the pandemic, it would be very difficult  to achieve sales that could collect the initial investment, however, the application of the

tools Design thinking not only changed what I thought, but showed it, now our business  has been a success and many people come to get their cookies.

APPROACH

Now we are thinking of venturing into new products, different from our flagship product  "Lemon cookies", but we also want to launch learning about another target audience,  perhaps younger, but this time we want to carry out an analysis of what it really is new  market segment asks.


LEARNING LAUNCH ( MODULE 4 ) CHALLENGE The challenge I posed to put into practice the knowledge acquired during this course was : How could I start a business in times of crisis caused by the pandemic ? This was the challenge question that I asked at the beginning , then I remembered that in my family We had had a business that had not worked for more than 10 years . This business consisted of selling lemon cookies characteristic of the town where my family comes from . As I wanted to start a family business , I thought that returning to this option would be very profitable , but of course , adding a touch that would make us different from the rest of the neighborhood bakeries . SELECTION The tool I selected for this occasion was the learning launch , this taking into account the process that is applied to put this tool into practice ( learned during the course ) , considering the process I thought it was closely related to what I wanted to do with the challenge : in the first instance the idea was had , a target audience was sought ( starting with the residents of the neighborhood ) , attending to a need but more than a need an opportunity to improve what already existed in the market and to innovate in products , there are bakeries in the neighborhood and none of them sell traditional cookies . Thinking through the process to do a learning launch was exactly what the business idea needed to come up . APPLICATION In the first instance , the idea was had , the sale of traditional cookies , then to start doing the pilot tests , the residents of the neighborhood were taken as the target audience , as I said before , more than a need found , this business tried to enter the market with a novel product , but of course not only novel but desired by the target public , since , from its observation , it was concluded that most of the neighbors were older people , who preferred traditional products , this represented a great opportunity For us , because this need was not being satisfied , and of course , the fact of starting to venture with a different , traditional but novel product ( although it seems paradoxical ) has differentiated us a lot from the competition . INSIGHT Being honest , I did not believe that this business idea would be succsessful , in fact , I thought that , due to the global situation due to the pandemic , it would be very difficult to achieve sales that could collect the initial investment , however , the application of the tools Design thinking not only changed what I thought , but showed it , now our business has been a success and many people come to get their cookies . APPROACH Now we are thinking of venturing into new products , different from our flagship product " Lemon cookies " , but we also want to launch learning about another target audience , perhaps younger , but this time we want to carry out an analysis of what it really is new market segment asks .