Story telling tool

Challenge

Working for a techno management fest which is at a national level embarks  some great problems. The case in here is working as the CSR team head with  underlying responsibility of getting an innovative idea of a product plus event  that would be the basis of mutual benefits. Getting to know the root cause or  getting to the most sensitive problem of the population concerning the project  was the trickiest part. Further problems of the team getting to agree on a same  problem statement that should be focused upon because of different people  being from different backgrounds .There was a lot of brain storming evolved to  get to the objective that it left the team exhausted and ready to settle for  something not really good or convincing.

Selection and application

After a long survey and compilation of data it was finally decided that we are  targeting menstrual health as the student community was most hindered by it.  Story telling method was chosen for the innovation because it makes the reach  out easier, and not just easier, it makes it deeper. The consumer attachment to  the product and the brand increases and ensures their trust. As considering  story association it became easier to convince the team as they started feeling.  The circulation of a mutual feeling towards a cause made the tough track  easier as each member could put in hard work and attached sentiments to the  product.  It created a cause and had an impact on people to think. The  reusable pad technology could hit all the sections of society, all genders and all  ages. The survey video of the women who helped us to get to our problem  statement was hence the best story teller, various women of different age and  walks of life shared their pains, problems and dissatisfactions. We prepared a  set of questions that were asked to these women like-

1) What is the problem that you face during every menstrual cycle?

2) How does it affect you monetarily?

3) Do you think pads can be a major cause of pollution?

4) Is affordability a criterion?

We then got stories of their menstrual struggles and how some women had  seen this problem affecting things in their lives. This also gave the consumers  an insight of the idea behind the product. The product got its emotional value  with the stories of women. The video was viral as an Igtv and local train  advertisement t.v. It got a good turnout of people for the talk event on  women’s day in the college premises.

Insight and approach

By then I was unaware of the term design innovation but I definitely  understood the importance of the questions “what is” and “what if”. For a  small scale achievement the insights were pretty clear.

 To find a problem it is important to track it down in daily life.   It is easier to work for or work with something that has emotions like

empathy attached to it.

 Perfect product design can only be found after extensive brain storming

and iterations.

 It is important to believe and see the problem more than understanding

it.


Story telling tool Challenge Working for a techno management fest which is at a national level embarks some great problems . The case in here is working as the CSR team head with underlying responsibility of getting an innovative idea of a product plus event that would be the basis of mutual benefits . Getting to know the root cause or getting to the most sensitive problem of the population concerning the project was the trickiest part . Further problems of the team getting to agree on a same problem statement that should be focused upon because of different people being from different backgrounds .There was a lot of brain storming evolved to get to the objective that it left the team exhausted and ready to settle for something not really good or convincing . Selection and application After a long survey and compilation of data it was finally decided that we are targeting menstrual health as the student community was most hindered by it . Story telling method was chosen for the innovation because it makes the reach out easier , and not just easier , it makes it deeper . The consumer attachment to the product and the brand increases and ensures their trust . As considering story association it became easier to convince the team as they started feeling . The circulation of a mutual feeling towards a cause made the tough track easier as each member could put in hard work and attached sentiments to the product . It created a cause and had an impact on people to think . The reusable pad technology could hit all the sections of society , all genders and all ages . The survey video of the women who helped us to get to our problem statement was hence the best story teller , various women of different age and walks of life shared their pains , problems and dissatisfactions . We prepared a set of questions that were asked to these women like- 1 ) What is the problem that you face during every menstrual cycle ? 2 ) How does it affect you monetarily ? 3 ) Do you think pads can be a major cause of pollution ? 4 ) Is affordability a criterion ? We then got stories of their menstrual struggles and how some women had seen this problem affecting things in their lives . This also gave the consumers an insight of the idea behind the product . The product got its emotional value with the stories of women . The video was viral as an Igtv and local train advertisement t.v . It got a good turnout of people for the talk event on women ’s day in the college premises . Insight and approach By then I was unaware of the term design innovation but I definitely understood the importance of the questions “ what is ” and “ what if ” . For a small scale achievement the insights were pretty clear .  To find a problem it is important to track it down in daily life .  It is easier to work for or work with something that has emotions like empathy attached to it .  Perfect product design can only be found after extensive brain storming and iterations .  It is important to believe and see the problem more than understanding it .