Challenge:

I`m starting my own business after a long period of working in big companies. I`ve been  working with digital marketing for the past three years so I decided to adventure on my own  this year. The challenge was to create a workflow, mirrored from my activities on the past job,  but adapt that workflow to just one person, me.

Since I am alone now, I need to have a process, very defined, so I can do everything that I need  to get done in a way that is practical, efficient and detailed.

The work to be done by me: create a proposal based on the information I gathered by studying  the client’s business, develop a strategy for the social content, PR and communications  considering all types of publics that the client’s need to speak to, develop and test digital  marketing tools and strategies to generate leads, execute digital marketing and PR campaigns.

Selection:

For this challenge, I decided to use the mind mapping tool. This way I can visualize all the steps  of the digital marketing, communication, PR and social media in one place and figure out how  to allocate each task into the workflow and figure out how long they would take me to  complete.

With the mind mapping tool, I will be able to understand how long would take me to finish a  client`s job and how much should I charge for each step and the whole account.

The mind mapping tool helps to find patterns and themes on the data that you have, also is  used to visualize the data in a simpler and organized way. By doing this, it helps unlock  creativity and deeper thoughts that other tools might to be able to do.

As described in the module 3 lessons, the mind mapping tool is essential to analyze the data  you collected during the What is phase and stablish the criteria for the What if phase of the  process.

Application:

To create the mind mapping I used a white board and post-its. On each post-it I wrote a step of  the process that I used to do with the agency that took care of my account where I worked.  Since the work was done by many people I had to invite some of my ex-colleagues to make  sure I wasn`t forgetting anything. We wrote all the steps since the briefing, through idea  generation, to proposal and activation.

Using the systematic thinking, we allocated each post it in the correct order to establish the  best way to work on every single step. Creating new insights and taking into consideration that  I will be alone executing all of them, so I will need to be very organized.

We all had different opinions regarding the steps, so this part of the mind mapping took us a  while. But in the end, the workflow was created and now I am testing it out on my first client.

Insights:

By inviting me friends and ex-colleagues into the process I could create a mind mapping board  that helped me start my new job. Many of them came up with great ideas on how to optimize  the process to make it run smoothly since I will be doing it alone.

Some of the insights generated were:

-  Create a document with all kinds of questions that I need to ask clients about their  business to facilitate the briefing step. Since my work starts with me studying the  client’s business, the same questions will come up every time. So, this document will  save me time before a meeting.

-  Develop three types of service packages for client`s to choose which would be best  suited for their needs.

-  Design a template for proposals that includes feedback space so the client can tell me  how they feel about the ideas that I created for them and how can I improve my work.

The mind mapping tool has helped me successfully in this challenge. It helped me understand  all the steps I need to take on each client clearer and how should I proceed in every account.  This way I am more organized and able to take in more clients and charge the exact amount of  time I will take to complete a client`s job.

Design thinking has changed the way I approach challenges in my life and work. It helped me  to open my mind to the possibility of using a specific process to solve the tests that will come  up now that I am venturing on my own.

Approach:

On the next time, I apply the design thinking process to solve an issue or challenge, I will use  mind mapping again, but I also want to use the brainstorm tool with some of my client`s to  better understand if my workflow works for them as well as has worked for me. Since I work  by myself, it would be great to have more people involved in the design thinking process. Using  the brainstorming tool would be great to generate new ideas from the point of view of the  client.


Challenge : I`m starting my own business after a long period of working in big companies . I`ve been working with digital marketing for the past three years so I decided to adventure on my own this year . The challenge was to create a workflow , mirrored from my activities on the past job , but adapt that workflow to just one person , me . Since I am alone now , I need to have a process , very defined , so I can do everything that I need to get done in a way that is practical , efficient and detailed . The work to be done by me : create a proposal based on the information I gathered by studying the client ’s business , develop a strategy for the social content , PR and communications considering all types of publics that the client ’s need to speak to , develop and test digital marketing tools and strategies to generate leads , execute digital marketing and PR campaigns . Selection : For this challenge , I decided to use the mind mapping tool . This way I can visualize all the steps of the digital marketing , communication , PR and social media in one place and figure out how to allocate each task into the workflow and figure out how long they would take me to complete . With the mind mapping tool , I will be able to understand how long would take me to finish a client`s job and how much should I charge for each step and the whole account . The mind mapping tool helps to find patterns and themes on the data that you have , also is used to visualize the data in a simpler and organized way . By doing this , it helps unlock creativity and deeper thoughts that other tools might to be able to do . As described in the module 3 lessons , the mind mapping tool is essential to analyze the data you collected during the What is phase and stablish the criteria for the What if phase of the process . Application : To create the mind mapping I used a white board and post - its . On each post - it I wrote a step of the process that I used to do with the agency that took care of my account where I worked . Since the work was done by many people I had to invite some of my ex - colleagues to make sure I wasn`t forgetting anything . We wrote all the steps since the briefing , through idea generation , to proposal and activation . Using the systematic thinking , we allocated each post it in the correct order to establish the best way to work on every single step . Creating new insights and taking into consideration that I will be alone executing all of them , so I will need to be very organized . We all had different opinions regarding the steps , so this part of the mind mapping took us a while . But in the end , the workflow was created and now I am testing it out on my first client . Insights : By inviting me friends and ex - colleagues into the process I could create a mind mapping board that helped me start my new job . Many of them came up with great ideas on how to optimize the process to make it run smoothly since I will be doing it alone . Some of the insights generated were : - Create a document with all kinds of questions that I need to ask clients about their business to facilitate the briefing step . Since my work starts with me studying the client ’s business , the same questions will come up every time . So , this document will save me time before a meeting . - Develop three types of service packages for client`s to choose which would be best suited for their needs . - Design a template for proposals that includes feedback space so the client can tell me how they feel about the ideas that I created for them and how can I improve my work . The mind mapping tool has helped me successfully in this challenge . It helped me understand all the steps I need to take on each client clearer and how should I proceed in every account . This way I am more organized and able to take in more clients and charge the exact amount of time I will take to complete a client`s job . Design thinking has changed the way I approach challenges in my life and work . It helped me to open my mind to the possibility of using a specific process to solve the tests that will come up now that I am venturing on my own . Approach : On the next time , I apply the design thinking process to solve an issue or challenge , I will use mind mapping again , but I also want to use the brainstorm tool with some of my client`s to better understand if my workflow works for them as well as has worked for me . Since I work by myself , it would be great to have more people involved in the design thinking process . Using the brainstorming tool would be great to generate new ideas from the point of view of the client .