Example Reflection- Storytelling

Challenge and Selection

Storytelling has been used by brands for a long time, and I used it for a brand of my project. The  problem at hand was to create a sugar free offering for juices and communicate it in such a way that  people select it over sugary drinks. It decided to tell the story of how the ingredients of the brands  and selected, their benefits and why it should be a part of your daily consumption habits.  Storytellings sticks in the mind of consumers and links their thinking with the brand. I decided to link  the experience of eating a fresh fruit to the process of drinking a natural drink. Taste is the major  factor when selecting a juice and I had to convey the health benefits of drinking natural juice which  compensates for the lost additional sweetness. I selected this approach as an emotional element of  storytelling will persuade buyers.

Application

I created a storyboard which showed how we gather various ingredients- apple, beetroot, carrot and  honey from pure and organic sources and don’t add any preservatives to it. The bottles were given a  resemblance to apple fruit to provide physicality to the story and remind users of the natural fruits.  Better grown fruits without preservatives will be better for you and your families health. Overall, it  will be an enriching juice without added sugary preservatives that often have negative effects on the  health of consumers.

The brand’s story- ABC juice- focuses on health benefits and how the healthy ingredients have a  story from farm to the bottle. Instead of artificial elements, the natural ingredients are living things  and have a beautiful story to tell. Similarly, honey is specially procured from areas which nurture  bees in a clean and pristine environment.

Insight and Approach

Affective approach of igniting emotions of the users while thinking and selecting the brand was  used. Storyboard shows how all the ingredients come together and they shun added preservatives to  provide a healthy and pure experience for the consumer. Colorful elements are used that remind  people of moments of eating fresh fruits. I spoke to people about their childhood experiences of  eating farm fresh fruits and added the element of convenience our juice by mixing the various  ingredients together to provide a complete health drink. The learnings of this course helped me in  bringing out the various elements in a blooming fashion.


Example Reflection- Storytelling Challenge and Selection Storytelling has been used by brands for a long time , and I used it for a brand of my project . The problem at hand was to create a sugar free offering for juices and communicate it in such a way that people select it over sugary drinks . It decided to tell the story of how the ingredients of the brands and selected , their benefits and why it should be a part of your daily consumption habits . Storytellings sticks in the mind of consumers and links their thinking with the brand . I decided to link the experience of eating a fresh fruit to the process of drinking a natural drink . Taste is the major factor when selecting a juice and I had to convey the health benefits of drinking natural juice which compensates for the lost additional sweetness . I selected this approach as an emotional element of storytelling will persuade buyers . Application I created a storyboard which showed how we gather various ingredients- apple , beetroot , carrot and honey from pure and organic sources and do n’t add any preservatives to it . The bottles were given a resemblance to apple fruit to provide physicality to the story and remind users of the natural fruits . Better grown fruits without preservatives will be better for you and your families health . Overall , it will be an enriching juice without added sugary preservatives that often have negative effects on the health of consumers . The brand ’s story- ABC juice- focuses on health benefits and how the healthy ingredients have a story from farm to the bottle . Instead of artificial elements , the natural ingredients are living things and have a beautiful story to tell . Similarly , honey is specially procured from areas which nurture bees in a clean and pristine environment . Insight and Approach Affective approach of igniting emotions of the users while thinking and selecting the brand was used . Storyboard shows how all the ingredients come together and they shun added preservatives to provide a healthy and pure experience for the consumer . Colorful elements are used that remind people of moments of eating fresh fruits . I spoke to people about their childhood experiences of eating farm fresh fruits and added the element of convenience our juice by mixing the various ingredients together to provide a complete health drink . The learnings of this course helped me in bringing out the various elements in a blooming fashion .