Learning Launch

Challenges:

I work with startup beauty online store that has available services only in Jeddah and Riyadh and now  we want to expand our services to all of Saudi Arabia. The challenge is to increase awareness of our  existence to people who may have never heard of across Saudi Arabia and consequently increase sales.

Selection:

We picked the Learning Launch tool to gather data and conduct quickly how our growth may be in the  future and if or if not currently is the right time to make this new commitment.

Application:

The application process is in two phases:

Phase 1: This is the phase where we are investing more in out digital marketing and expanding its scope,  letting people know where they can find us and what we offer now from their phone/computer to their  door step using social media platforms and expanding our key words hits for searches. Here we are  trying to expand the awareness of the website. This tests out how many visits we may get in e period of  time.

Phase 2:  Letting people know now for that for a period of time we offer shipping to all of Saudi Arabia  and that our services is available to them and with each order we are giving 3 product samples as well as  giving a 10% discount if the consumer signs up for our email list . This sets out how many purchases we  may get within the time frame and the samples will get them the experience something new and  exciting.

Insight:

By using the Learning launch tool we (1) increased the awareness of the store (2) we gathered data that  will help us decide for a full time commitment to expanding our target.

Approach:

Learning Launch is an amazing tool, it is a learning experiment that is affordable and helps to collect new  data and decide based on the data what are the best choices to make for your company. This tool helps  us to fail fast to succeed sooner.


Learning Launch Challenges : I work with startup beauty online store that has available services only in Jeddah and Riyadh and now we want to expand our services to all of Saudi Arabia . The challenge is to increase awareness of our existence to people who may have never heard of across Saudi Arabia and consequently increase sales . Selection : We picked the Learning Launch tool to gather data and conduct quickly how our growth may be in the future and if or if not currently is the right time to make this new commitment . Application : The application process is in two phases : Phase 1 : This is the phase where we are investing more in out digital marketing and expanding its scope , letting people know where they can find us and what we offer now from their phone / computer to their door step using social media platforms and expanding our key words hits for searches . Here we are trying to expand the awareness of the website . This tests out how many visits we may get in e period of time . Phase 2 : Letting people know now for that for a period of time we offer shipping to all of Saudi Arabia and that our services is available to them and with each order we are giving 3 product samples as well as giving a 10 % discount if the consumer signs up for our email list . This sets out how many purchases we may get within the time frame and the samples will get them the experience something new and exciting . Insight : By using the Learning launch tool we ( 1 ) increased the awareness of the store ( 2 ) we gathered data that will help us decide for a full time commitment to expanding our target . Approach : Learning Launch is an amazing tool , it is a learning experiment that is affordable and helps to collect new data and decide based on the data what are the best choices to make for your company . This tool helps us to fail fast to succeed sooner .