Reflection- Storytelling

Challenge and Selection    I love storytelling as a tool, first and foremost because I love conveying and providing insight through  stories and examples, and I find it to be such an effective way of gaining stakeholder’s attention and  building empathy with a user group and the situations we are designing for.  I really connect with what Albert Louis, Chief Learning Officer, at Mars; is saying in the course  session about Storytelling as a tool, that “Storytelling is the difference between solving a problem and  creating a cause.” Coursera: Design Thinking for Innovation, week 2, video: “Storytelling Tool”.

Application

I particularly remember one incident in which storytelling became a powerful tool for the service I  was working on. We were working on creating digital services for farmers to enhance the process of  feed ordering. We needed to work with a range of industry specialists in order to build the service  around the domain knowledge. In order to be able to quickly put them into the types of situations  we were thinking of designing our service around, and to set the stage with the typical customer  problems, jobs to be done, and how they currently are experiencing them- storytelling became an  extremely efficient tool in onboarding them and get them to think about the subject from their own  point of view.

It is also effective in the other way Albert Louis is pointing out, that “Storytelling says it's not about  the list of things we have to do, it's about the connection that we give to people about a piece of  information that we're trying to share.  A good story at its essence, is simply conveying a message  that has logic.” (Coursera: Design Thinking for Innovation, week 2, video: “Storytelling Tool”).

Insight

We found that through using storytelling in our initial meetings and project description, we were  able to quickly onboard stakeholders, team members and other interest into our vision, get them on  our side, and motivated to contribute with their own views and ideas.

Approach

I would think about expanding the use of storytelling, finding more ways of using storytelling as a  tool for onboarding and creating empathy with the user groups and personas we are working with,  and support our main narratives with extended content, such as video, photos, illustrations and  storymaps- to use storytelling as a tool for several purposes- in demos, onboarding, project  presentations and so on.


Reflection- Storytelling Challenge and Selection I love storytelling as a tool , first and foremost because I love conveying and providing insight through stories and examples , and I find it to be such an effective way of gaining stakeholder ’s attention and building empathy with a user group and the situations we are designing for . I really connect with what Albert Louis , Chief Learning Officer , at Mars ; is saying in the course session about Storytelling as a tool , that “ Storytelling is the difference between solving a problem and creating a cause . ” Coursera : Design Thinking for Innovation , week 2 , video : “ Storytelling Tool ” . Application I particularly remember one incident in which storytelling became a powerful tool for the service I was working on . We were working on creating digital services for farmers to enhance the process of feed ordering . We needed to work with a range of industry specialists in order to build the service around the domain knowledge . In order to be able to quickly put them into the types of situations we were thinking of designing our service around , and to set the stage with the typical customer problems , jobs to be done , and how they currently are experiencing them- storytelling became an extremely efficient tool in onboarding them and get them to think about the subject from their own point of view . It is also effective in the other way Albert Louis is pointing out , that “ Storytelling says it 's not about the list of things we have to do , it 's about the connection that we give to people about a piece of information that we 're trying to share . A good story at its essence , is simply conveying a message that has logic . ” ( Coursera : Design Thinking for Innovation , week 2 , video : “ Storytelling Tool ” ) . Insight We found that through using storytelling in our initial meetings and project description , we were able to quickly onboard stakeholders , team members and other interest into our vision , get them on our side , and motivated to contribute with their own views and ideas . Approach I would think about expanding the use of storytelling , finding more ways of using storytelling as a tool for onboarding and creating empathy with the user groups and personas we are working with , and support our main narratives with extended content , such as video , photos , illustrations and storymaps- to use storytelling as a tool for several purposes- in demos , onboarding , project presentations and so on .