Example reflection-Visualisation

Challenge and Selection-

One challenge within an organization is to develop new innovative products and services and

present them to the market. These products must be developed in an economical and

sustainable way. They must also answer a desire or need on the market, be technologically

and organizationally feasible and financially viable (Brown, 2009). Design competency in

organizations can help to improve the processes of creating innovative, sustainable products

and services. A typical design process includes generic steps such as the identification of

needs, idea generation and conceptual design, detailed product design, the preparation of

production and design of production system, production, marketing and delivery. Defined

generic design phases include Idea and Concept Design, Product Design and System Design.

These phases often differ from each other in objectives and approaches but have the design

concept in common. Another aspect these phases share is the use and need of visual

communication.

Application-

Visualisation is a core component of the way that we communicate, whether we're aware of it

or not. When we're dealing with very complex problems, we're enacting a different kind of

problem solving that has to bring in more than just logic. Visualisation is really important for

the process of Design Thinking because it's actually a way of unlocking a different part of our

brain. It allows us to think in a non-verbal way and access parts of our brain, our creativity.

Most design thinkers call visualisation as “the mother of all design tools”, because they are

used in every stage of the design thinking process.

Visualisation is equal parts listening, thinking and drawing. Listening is the input, thinking is

the processing and drawing is the output. These three skills work together equally in

understanding complexity, visualising outcomes to create new possibilities.

Do not let drawing eclipse the importance of listening and thinking skills just because it is

more visible and tangible. In my own experience, we can cultivate this skill set. Visualisation

takes us beyond just using words or language alone. The beauty of using Visualisation is that

we can tap into a single picture. The more you begin to use pictures, the more that you begin

to diagram while you talk and create a visual image for people of how you are thinking.

The world will always need people who can see the bigger picture - those who listen, who

find patterns, and make connections. The world around us is complex and needs us to

strengthen our ability capture and organise ideas. We need more clarity. We need more

shared understanding. We need more simplicity. The more likely you are to achieve a sense

of agreement and consensus with people, the more you are likely to draw out conversation. In

an environment where your ability to get things done and to solve problems is dependent on

other people being able to understand you and align their ideas with yours.

Insight and approach-

It's really really important to be able to understand the way that you communicate with

people. The primary tools for thinking visually are really just mastering some basic elements

of imagining people, spaces, situations and actions or movements. It's very easy to create a

simple diagram –  and most anyone can draw a stick figure, a circle, a square, or an arrow.

Those are the basic building blocks of creating a Visualisation. We can unlock the power to

think differently by doodling. Alicia Diane Durand’s Discovery Doodles - The complete

series is a good starting point if you are in search of confidence and want to learn basic visual

elements. I try to practice with and learn from my three little girls Princess (7), Princess (4)

and Princess (2). The kids doodle naturally not afraid of judgement. I am not a Picasso. I

might not pass the high-school ‘arts’ exam even if return to it once again.

Visualisation has a role to play throughout the Design Thinking. It's an incredible tool, in that

sense, in that we're using those tools and that part of our brain at each phase in the design

process. It's not just something that has an application in one part of the Design Thinking. It

has many ways of being useful at different parts of the Design Thinking process.

When you get to concept development, Visualisation becomes incredibly useful. Your brain

is creating pictures of something that doesn't yet exist. It's creating pictures of something that

will soon be. As we move forward into prototyping, we get much more detailed in the way

that we start to visualise. Then we create very complex diagrams or maps of how we think the

customer experience is going to work ideally. Pictures and images enable us to not only help

people understand what it is we're trying to do but to help persuade them in the worthiness of

that particular idea or the strength of that concept.

This can be a little intimidating at first for some. I think that people will find that once they

start getting in the habit of doing that, you quickly see how the rest of the room responds to

you when you get up and you start drawing.


Example reflection - Visualisation Challenge and Selection- One challenge within an organization is to develop new innovative products and services and present them to the market . These products must be developed in an economical and sustainable way . They must also answer a desire or need on the market , be technologically and organizationally feasible and financially viable ( Brown , 2009 ) . Design competency in organizations can help to improve the processes of creating innovative , sustainable products and services . A typical design process includes generic steps such as the identification of needs , idea generation and conceptual design , detailed product design , the preparation of production and design of production system , production , marketing and delivery . Defined generic design phases include Idea and Concept Design , Product Design and System Design . These phases often differ from each other in objectives and approaches but have the design concept in common . Another aspect these phases share is the use and need of visual communication . Application- Visualisation is a core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're enacting a different kind of problem solving that has to bring in more than just logic . Visualisation is really important for the process of Design Thinking because it 's actually a way of unlocking a different part of our brain . It allows us to think in a non - verbal way and access parts of our brain , our creativity . Most design thinkers call visualisation as “ the mother of all design tools ” , because they are used in every stage of the design thinking process . Visualisation is equal parts listening , thinking and drawing . Listening is the input , thinking is the processing and drawing is the output . These three skills work together equally in understanding complexity , visualising outcomes to create new possibilities . Do not let drawing eclipse the importance of listening and thinking skills just because it is more visible and tangible . In my own experience , we can cultivate this skill set . Visualisation takes us beyond just using words or language alone . The beauty of using Visualisation is that we can tap into a single picture . The more you begin to use pictures , the more that you begin to diagram while you talk and create a visual image for people of how you are thinking . The world will always need people who can see the bigger picture - those who listen , who find patterns , and make connections . The world around us is complex and needs us to strengthen our ability capture and organise ideas . We need more clarity . We need more shared understanding . We need more simplicity . The more likely you are to achieve a sense of agreement and consensus with people , the more you are likely to draw out conversation . In an environment where your ability to get things done and to solve problems is dependent on other people being able to understand you and align their ideas with yours . Insight and approach- It 's really really important to be able to understand the way that you communicate with people . The primary tools for thinking visually are really just mastering some basic elements of imagining people , spaces , situations and actions or movements . It 's very easy to create a simple diagram – and most anyone can draw a stick figure , a circle , a square , or an arrow . Those are the basic building blocks of creating a Visualisation . We can unlock the power to think differently by doodling . Alicia Diane Durand ’s Discovery Doodles - The complete series is a good starting point if you are in search of confidence and want to learn basic visual elements . I try to practice with and learn from my three little girls Princess ( 7 ) , Princess ( 4 ) and Princess ( 2 ) . The kids doodle naturally not afraid of judgement . I am not a Picasso . I might not pass the high - school ‘ arts ’ exam even if return to it once again . Visualisation has a role to play throughout the Design Thinking . It 's an incredible tool , in that sense , in that we 're using those tools and that part of our brain at each phase in the design process . It 's not just something that has an application in one part of the Design Thinking . It has many ways of being useful at different parts of the Design Thinking process . When you get to concept development , Visualisation becomes incredibly useful . Your brain is creating pictures of something that does n't yet exist . It 's creating pictures of something that will soon be . As we move forward into prototyping , we get much more detailed in the way that we start to visualise . Then we create very complex diagrams or maps of how we think the customer experience is going to work ideally . Pictures and images enable us to not only help people understand what it is we 're trying to do but to help persuade them in the worthiness of that particular idea or the strength of that concept . This can be a little intimidating at first for some . I think that people will find that once they start getting in the habit of doing that , you quickly see how the rest of the room responds to you when you get up and you start drawing .