Reflection Storytelling

Challenges and Selection.

Storytelling is a useful tool, especially when it is required to understand the need  of a costumer or group of costumers, to listen and ask them some questions are  key actions to create empathy therefore get relevant information.  Bearing in mind  design thinking is about solve problems of people, the first step is to create some  conversation space so that costumer feel comfortable then pay him attention, the  result provides you a different perspective of a problem.

Currently I am offering business consultancy to entrepreneurs, when I start to  work with one of them, in addition to be responsible and commitment, to be aware  of the importance of knowing him as a human being is the beginning of a strong  business relationship. My costumer and I had a meeting to talk about his needs  and my burning desire for helping him, I started asking him not only questions  about business but also about the story of the entrepreneurship, for instance how  did the idea come up? I immediately noticed him very enthusiastic answering the  question, I just paid attention, sometimes I interrupted him for asking follow- questions, my last question was about his need, why he had decided to contact  me.

Regarding to my costumer, the challenge is to make the entrepreneurship grows,  it is required to look for new costumers, the business is about a bakery, which  produces handcraft bread, has different products (hamburger, sandwich, white,  whole-wheat bread, and croissants). These products are offered not only to  restaurants or food trucks in the region but also to people directly.

Application.

Searching costumers is a complex process, it depends not only to make a list of  potential costumers but also to create a sell and merchandise strategy, part of  my strategy is to offer the products to coffee shops, some of these are famous  for the quality of the coffee, these are visited by both nationals and foreigners.  When I offer the products of the bakery, all starts with a simple call, I try to get a  meeting with the person in charge, I talk about the purpose of the business, say  a brief review of the products and which are some of our important costumers in  the area, and finally when I draw their attention, I ask for a meeting to talk more  deeply about the proposal. It’s a challenge because once I get the meeting, I need  to tell my purpose, here is when I star to talk about how the business starts up,  how our recipe has become to be considered a good one by our current  costumers, which have grown hand in hand with our products, also I ask them  about the story of their business to create a sense of empathy.

Insight and Approach

When I made my mind up about how I should draw the costumer’s attention,  storytelling turned out to be an effective tool versus the traditional way of  presenting and offering products. As was mentioned in the beginning of this  reflection, talk about our story and experience is more powerful than just talk  about products characteristics. The approach is to tell our costumer how we are  working and who are trusting in our products to make their dreams come true.


Reflection Storytelling Challenges and Selection . Storytelling is a useful tool , especially when it is required to understand the need of a costumer or group of costumers , to listen and ask them some questions are key actions to create empathy therefore get relevant information . Bearing in mind design thinking is about solve problems of people , the first step is to create some conversation space so that costumer feel comfortable then pay him attention , the result provides you a different perspective of a problem . Currently I am offering business consultancy to entrepreneurs , when I start to work with one of them , in addition to be responsible and commitment , to be aware of the importance of knowing him as a human being is the beginning of a strong business relationship . My costumer and I had a meeting to talk about his needs and my burning desire for helping him , I started asking him not only questions about business but also about the story of the entrepreneurship , for instance how did the idea come up ? I immediately noticed him very enthusiastic answering the question , I just paid attention , sometimes I interrupted him for asking follow- questions , my last question was about his need , why he had decided to contact me . Regarding to my costumer , the challenge is to make the entrepreneurship grows , it is required to look for new costumers , the business is about a bakery , which produces handcraft bread , has different products ( hamburger , sandwich , white , whole - wheat bread , and croissants ) . These products are offered not only to restaurants or food trucks in the region but also to people directly . Application . Searching costumers is a complex process , it depends not only to make a list of potential costumers but also to create a sell and merchandise strategy , part of my strategy is to offer the products to coffee shops , some of these are famous for the quality of the coffee , these are visited by both nationals and foreigners . When I offer the products of the bakery , all starts with a simple call , I try to get a meeting with the person in charge , I talk about the purpose of the business , say a brief review of the products and which are some of our important costumers in the area , and finally when I draw their attention , I ask for a meeting to talk more deeply about the proposal . It ’s a challenge because once I get the meeting , I need to tell my purpose , here is when I star to talk about how the business starts up , how our recipe has become to be considered a good one by our current costumers , which have grown hand in hand with our products , also I ask them about the story of their business to create a sense of empathy . Insight and Approach When I made my mind up about how I should draw the costumer ’s attention , storytelling turned out to be an effective tool versus the traditional way of presenting and offering products . As was mentioned in the beginning of this reflection , talk about our story and experience is more powerful than just talk about products characteristics . The approach is to tell our costumer how we are working and who are trusting in our products to make their dreams come true .