Grabbing New Starter Market in Bangladesh Using Storytelling

Challenge & Selection

Bangladesh is a developing country with lots of population. The GDP is rising and also the per  capita income. People are having a high lifestyle in Dhaka city. The food market has changed and  it became a lifestyle. Under my supervision, I launched Premium Experience Starters from Alpha  Catering. We were the first company to launch such food items and we faced a new challenge to  sell it to customers who never saw such one bite finger foods. For doing that, I choose  Storytelling. My clients are basically concerned about their name and fame. When they host a  party, they make sure that it becomes the talk of the town. To make them understand that people  will love the décor of the food along with the taste, I designed the storytelling tools for my  company.

Application

I designed my meeting documents using the pictures of foods and some imaginary characters  who were benefited by the purchase decision they did for their house/corporate parties.  The  stories represented a corporate whose boss was happy after the party due to the exceptional  foods presented at the party. There was also a story about a wedding which remained the talk of  the town by the exceptional presentation of the foods which no one ever did in Dhaka City before.  The stories were presented at the beginning and then the menu at the end. Such stories helped  me to create a rapport with my clients. They also shared their viewpoints after listening to the  stories I present. My main goal is to convince them for a demo. These demo is the main attraction  for a happy ending of a story. The presentation and taste of the demo help me to close the sale.  The price never ever mattered after such storytelling approaches.

Insight & Approach

The first communication medium for storytelling to my clients is email. Till now I got 96% positive  response from this part. Then I set a face to face meeting where I can present my story physically.  Here I get insights about customers’ perception. I continuously keep changing my approach by  getting these insights from customers during my meetings.

This course also helped me to look into this storytelling in a new way. My preparation for next  meeting will be much better and policies will be stronger. The conversion rate will be increased  too.

Storytelling doesn’t end after closing the sale. I also keep in touch with the customers and get  feedbacks. These feedbacks are added to my stories where I use real facts, data and insights.


Grabbing New Starter Market in Bangladesh Using Storytelling Challenge & Selection Bangladesh is a developing country with lots of population . The GDP is rising and also the per capita income . People are having a high lifestyle in Dhaka city . The food market has changed and it became a lifestyle . Under my supervision , I launched Premium Experience Starters from Alpha Catering . We were the first company to launch such food items and we faced a new challenge to sell it to customers who never saw such one bite finger foods . For doing that , I choose Storytelling . My clients are basically concerned about their name and fame . When they host a party , they make sure that it becomes the talk of the town . To make them understand that people will love the décor of the food along with the taste , I designed the storytelling tools for my company . Application I designed my meeting documents using the pictures of foods and some imaginary characters who were benefited by the purchase decision they did for their house / corporate parties . The stories represented a corporate whose boss was happy after the party due to the exceptional foods presented at the party . There was also a story about a wedding which remained the talk of the town by the exceptional presentation of the foods which no one ever did in Dhaka City before . The stories were presented at the beginning and then the menu at the end . Such stories helped me to create a rapport with my clients . They also shared their viewpoints after listening to the stories I present . My main goal is to convince them for a demo . These demo is the main attraction for a happy ending of a story . The presentation and taste of the demo help me to close the sale . The price never ever mattered after such storytelling approaches . Insight & Approach The first communication medium for storytelling to my clients is email . Till now I got 96 % positive response from this part . Then I set a face to face meeting where I can present my story physically . Here I get insights about customers ’ perception . I continuously keep changing my approach by getting these insights from customers during my meetings . This course also helped me to look into this storytelling in a new way . My preparation for next meeting will be much better and policies will be stronger . The conversion rate will be increased too . Storytelling does n’t end after closing the sale . I also keep in touch with the customers and get feedbacks . These feedbacks are added to my stories where I use real facts , data and insights .