Example – reflection

Narration

Challenge & Selection

The challenge I have is to be able to describe the different problems in depth that  you have when designing an advertising strategy, mainly I will focus on a project  about publicizing a coffee brand. The first tool to use was storytelling, because  through it I can address my challenge in greater depth, to be able to narrate  absolutely everything and with great clarity so that it is understandable to the  general public.

Application

Through this tool I made a compilation of all the information I could get about the  benefits of consuming coffee, especially if it is as natural as possible, then take  note of the process that is carried out from sowing the seeds, planting the bush,  cutting the coffee, drying it, grinding it, roasting it and passing it to dust , and the  various steps that are followed to finally get it to your table. Once I had all this  information, make a video about the process and explaining the benefits, in which I  personally will narrate the entire course of the video.

Insight & Approach

Through the application of this tool I was able to obtain the information about the  process that is followed for the elaboration of coffee, and the information that  caused me inconveniences was the climate and the different production regions,  since not all are the same soils and not all are produced in the same way , either in  quantity or quality.

On another occasion I would select the visualization tool, since this gives us the  ease of being able to visualize the production of coffee, the visualization of  incorporating the product to the market, what quantity, in which market and we can  calculate a visualization of sales, where we should invest, where we must improve,  etc.

Undoubtedly the combinations of both tools would give us great advantages and  differentiation against our competition.


Example – reflection Narration Challenge & Selection The challenge I have is to be able to describe the different problems in depth that you have when designing an advertising strategy , mainly I will focus on a project about publicizing a coffee brand . The first tool to use was storytelling , because through it I can address my challenge in greater depth , to be able to narrate absolutely everything and with great clarity so that it is understandable to the general public . Application Through this tool I made a compilation of all the information I could get about the benefits of consuming coffee , especially if it is as natural as possible , then take note of the process that is carried out from sowing the seeds , planting the bush , cutting the coffee , drying it , grinding it , roasting it and passing it to dust , and the various steps that are followed to finally get it to your table . Once I had all this information , make a video about the process and explaining the benefits , in which I personally will narrate the entire course of the video . Insight & Approach Through the application of this tool I was able to obtain the information about the process that is followed for the elaboration of coffee , and the information that caused me inconveniences was the climate and the different production regions , since not all are the same soils and not all are produced in the same way , either in quantity or quality . On another occasion I would select the visualization tool , since this gives us the ease of being able to visualize the production of coffee , the visualization of incorporating the product to the market , what quantity , in which market and we can calculate a visualization of sales , where we should invest , where we must improve , etc . Undoubtedly the combinations of both tools would give us great advantages and differentiation against our competition .