Design Thinking for Innovation – Week 5

Peer Graded Assignment

Example Reflection : Storytelling

Challenge and selection

Storytelling is a powerful tool that are applicable in various situation of our daily life, ergo it is  the tool that I applied all the time I work with vulnerable populations, developmentally disabled  individuals, senior citizens, and economically disadvantaged people. Many of these people deal  with oppression and dysfunction in every aspect of their lives, they need to be empowered and  Inspiration is a path to empowerment. As a marketers of a shampoo company , I always faced  the challenges of how to Attract  more customers to try and fall in love with our new launched  products. Besides ,I also faced challenges of how to ensure the phenomenon of decreasing brand  loyalty towards our product  being happened as there are variety of choices for customers to  choose in the markets nowadays.

I choose to apply storytelling as it is able to get insight into users, build empathy and reach them  emotionally. I often create personas to represent target users and add conflict to stories that  reflects their users journeys and problems one of the reason is through crafting stories, We can  better understand what users want from a solution. Good stories always captivate audiences. In  user experience (UX) design, If designers use storytelling throughout the designing process to  ensure that all work focuses on the users’ needs and the value that the company want to give  those users after completing design research to understand your users’ needs and desires, you  use your insights to tell your story about who your users are and what they need And how you’ll  provide that . These story makes it easy for everyone Involved in the project to empathize with  the users and Enjoy that their work matches the story. Having a story throughout your project  means marketing the design at the end of the design process is also straight forward, as you  already know exactly which story to tell to show how your product provides value.

Application

Storytelling indirectly involves emotional branding. Emotional branding in fact is the practice off  building brands that directly appeal to consumers’ self, emotional state, needs and aspirations.  The purpose of emotional branding is to establish a connection between consumers and products

by stimulating consumer emotions. Human needs such as love, power, emotional security and  self satisfaction are based on emotions in subconscious, as the basis of emotional brands and  allow marketers to create self fulfilling prophecies in consumer demand. People want to meet  demand, and advertisers need to implement these needs in a permanent cycle. Our company has  launched a new anti dandruff treatment shampoo product lines that allows real woman to share  their product experience in “Beauty Me Anti Dandruff Diary” through videos and blog where the  real women share their hair dandruff stories and how new products can save them. A YouTube- designed diary channel also spurred a Facebook app that was once again designed as a diary. In  addition to similar YouTube channels, the Secret Diary app provides more information about hair  and products. Creating a secret diary, revealing products as a solution and letting real women  share their anti dandruff secrets is supporting the two pillars of the sport. This types of  storytelling enables new customers more willingness to embark their journey on our products as  the review is real and high credibility.

Insight

By applying the learning tool, we designed and tested our solutions. Through the learning process  we got to improve our product’s function and design to meet user’s expectation. It is through  this process we realized that the customers were more attract to the review from the Facebook  as it  is shared by normal users but not celebrity or influencer. Our marketing department used  the results of this process to re-strategize our marketing campaign. Moving forward our business  will focus on human centred design to improve our product and services.

Approach

Through applying the storytelling tools, another tools like visualization and mind-mapping  directly applied. In order to perform a more perfect result, learning launch is another tool that I  would be considered in the next steps. One of the reason is learning launch is also an important  tool of our business. We need as a team to review the insight gained from our first two launches  and incorporate this insight into future launch designs as this is the most effective and ideal way  of approaching and implementing solutions. Future launch designs should reflect insight gained,  process made, and come closer to a compelling solution ready for full roll out.


Design Thinking for Innovation – Week 5 Peer Graded Assignment Example Reflection : Storytelling Challenge and selection Storytelling is a powerful tool that are applicable in various situation of our daily life , ergo it is the tool that I applied all the time I work with vulnerable populations , developmentally disabled individuals , senior citizens , and economically disadvantaged people . Many of these people deal with oppression and dysfunction in every aspect of their lives , they need to be empowered and Inspiration is a path to empowerment . As a marketers of a shampoo company , I always faced the challenges of how to Attract more customers to try and fall in love with our new launched products . Besides , I also faced challenges of how to ensure the phenomenon of decreasing brand loyalty towards our product being happened as there are variety of choices for customers to choose in the markets nowadays . I choose to apply storytelling as it is able to get insight into users , build empathy and reach them emotionally . I often create personas to represent target users and add conflict to stories that reflects their users journeys and problems one of the reason is through crafting stories , We can better understand what users want from a solution . Good stories always captivate audiences . In user experience ( UX ) design , If designers use storytelling throughout the designing process to ensure that all work focuses on the users ’ needs and the value that the company want to give those users after completing design research to understand your users ’ needs and desires , you use your insights to tell your story about who your users are and what they need And how you ’ll provide that . These story makes it easy for everyone Involved in the project to empathize with the users and Enjoy that their work matches the story . Having a story throughout your project means marketing the design at the end of the design process is also straight forward , as you already know exactly which story to tell to show how your product provides value . Application Storytelling indirectly involves emotional branding . Emotional branding in fact is the practice off building brands that directly appeal to consumers ’ self , emotional state , needs and aspirations . The purpose of emotional branding is to establish a connection between consumers and products by stimulating consumer emotions . Human needs such as love , power , emotional security and self satisfaction are based on emotions in subconscious , as the basis of emotional brands and allow marketers to create self fulfilling prophecies in consumer demand . People want to meet demand , and advertisers need to implement these needs in a permanent cycle . Our company has launched a new anti dandruff treatment shampoo product lines that allows real woman to share their product experience in “ Beauty Me Anti Dandruff Diary ” through videos and blog where the real women share their hair dandruff stories and how new products can save them . A YouTube- designed diary channel also spurred a Facebook app that was once again designed as a diary . In addition to similar YouTube channels , the Secret Diary app provides more information about hair and products . Creating a secret diary , revealing products as a solution and letting real women share their anti dandruff secrets is supporting the two pillars of the sport . This types of storytelling enables new customers more willingness to embark their journey on our products as the review is real and high credibility . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our product ’s function and design to meet user ’s expectation . It is through this process we realized that the customers were more attract to the review from the Facebook as it is shared by normal users but not celebrity or influencer . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centred design to improve our product and services . Approach Through applying the storytelling tools , another tools like visualization and mind - mapping directly applied . In order to perform a more perfect result , learning launch is another tool that I would be considered in the next steps . One of the reason is learning launch is also an important tool of our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , process made , and come closer to a compelling solution ready for full roll out .