Giuseppe Longo: Company General Use

Challenge & Selection        Although there are couple of promising vaccines in the world, still we have been significantly suffered  from COVID-19 since 2019. It also critically affected to me and entire my life, family and my attitude  to other people. Therefore, I think it is worth to investigate how people are feeling on the COVID-19  and come up with innovative ideas and solutions to cope with the challenges related to COVID-19.      I thought the mind mapping such as empathy map is a suitable tool for this study as everyone has  his/her own feeling on the COVID-19. That is why I selected the mind mapping as a tool and tried to  collect all feelings from my colleagues and friends and tried to identify what are the challenges.     Application        First, to identify challenges, I made an empathy map categorized as six as following. And I distributed  it to my colleagues and friends.

•  Say: What are the explicit things the person says?

•  Think: what are the implicit things the person believes?

•  Do: What are the explicit things the person does?

•  Feel: What are the implicit things the person feels?

•  Pains: what are their fears, frustrations and needs?

•  Gains: what are their wants, hopes and objectives?

After collecting empathy map, I deleted duplicated empathy and consolidated all information. Then, I  tried to understand and reframe challenges by applying an abstract ladder. The reframing work was  conducted as following 5 steps.

•  Challenge?

•  Why is solving this challenge important?

•  How could this challenge be solved?

•  Discuss all options and decide which challenge to use for ideation

•  Insert “How might we” at the beginning of your selected statement

After identifying and reframing the challenges, I conduct little bit more research on top ideas and then  rate them against desirability, feasibility and viability criteria and selected one top rated idea.     Insight & Approach        Most of participants replied to me on his/her feelings on the COVID-19. Based on empathy map, I  found that most of them were under pressure and was being suffered from the COVID-19. But, they  did not lose their hope that everything will be fine and back to normal in the end. After consolidating  all feelings, I successfully identified the challenges and came up with some ideas to cope with the  challenges. The developed idea was presented to team and gave good impression. As expected, the  idea developed by design thinking tool showed more convictive and gave clearer direction.      Our team is reviewing the insight gained from this study and the developed idea, and I am expecting  that a project team will be organized to pilot this idea. The pilot project will involve me as an initial  cohort with cross-divisional representation and with varying experience and specialty. Members of  management promised that they will also be participating and supporting this initiative, with possible  participation and support from other relevant organizations.

Giuseppe Longo: Company General Use

I am a mechanical engineer, and whenever I came up with new ideas, it was very difficult to find  correct tools which enable to deliver good message and make my idea solid. But, through this course,  I was able to find appropriate tools, and I strongly believe they will be valuable assets.


Giuseppe Longo : Company General Use Challenge & Selection Although there are couple of promising vaccines in the world , still we have been significantly suffered from COVID-19 since 2019 . It also critically affected to me and entire my life , family and my attitude to other people . Therefore , I think it is worth to investigate how people are feeling on the COVID-19 and come up with innovative ideas and solutions to cope with the challenges related to COVID-19 . I thought the mind mapping such as empathy map is a suitable tool for this study as everyone has his / her own feeling on the COVID-19 . That is why I selected the mind mapping as a tool and tried to collect all feelings from my colleagues and friends and tried to identify what are the challenges . Application First , to identify challenges , I made an empathy map categorized as six as following . And I distributed it to my colleagues and friends . • Say : What are the explicit things the person says ? • Think : what are the implicit things the person believes ? • Do : What are the explicit things the person does ? • Feel : What are the implicit things the person feels ? • Pains : what are their fears , frustrations and needs ? • Gains : what are their wants , hopes and objectives ? After collecting empathy map , I deleted duplicated empathy and consolidated all information . Then , I tried to understand and reframe challenges by applying an abstract ladder . The reframing work was conducted as following 5 steps . • Challenge ? • Why is solving this challenge important ? • How could this challenge be solved ? • Discuss all options and decide which challenge to use for ideation • Insert “ How might we ” at the beginning of your selected statement After identifying and reframing the challenges , I conduct little bit more research on top ideas and then rate them against desirability , feasibility and viability criteria and selected one top rated idea . Insight & Approach Most of participants replied to me on his / her feelings on the COVID-19 . Based on empathy map , I found that most of them were under pressure and was being suffered from the COVID-19 . But , they did not lose their hope that everything will be fine and back to normal in the end . After consolidating all feelings , I successfully identified the challenges and came up with some ideas to cope with the challenges . The developed idea was presented to team and gave good impression . As expected , the idea developed by design thinking tool showed more convictive and gave clearer direction . Our team is reviewing the insight gained from this study and the developed idea , and I am expecting that a project team will be organized to pilot this idea . The pilot project will involve me as an initial cohort with cross - divisional representation and with varying experience and specialty . Members of management promised that they will also be participating and supporting this initiative , with possible participation and support from other relevant organizations . Giuseppe Longo : Company General Use I am a mechanical engineer , and whenever I came up with new ideas , it was very difficult to find correct tools which enable to deliver good message and make my idea solid . But , through this course , I was able to find appropriate tools , and I strongly believe they will be valuable assets .