Challenge      I am part of a team that has the responsibility of starting a clothes  factory with a scope of  providing stylish clothes for all ages based on current trends   The main problem to be solved is to cover the present need of the human being to acquire  clothes wear, through the design of an attractive, comfortable product and at a fair price.   The secondary problem to be solved is made clear by our type of product that, being a  clothes wear  in different types/styles but always with stylish applications that follow the  latest international trends,entails having to form a network of suppliers that facilitate their  supplies and manufacturing.   In our case, the project has limited resources, the source of which comes from the personal  income  and savings of each of the participants/partners     Selection     Without having extensive experience in Design Thinking tools, we managed to advance until  we had the need to use prototypes, so the learning launch tool was familiar to us since we  had experience in working with AGILE/, ( all of the partners come from the It sector )  in such  a way that we could achieve experience our product proposal early and cheaply.   The alternative to the AGILE approach was to carry out the traditional financial planning  method which would take us more time and resources, which as we referred beforehand  were limited.     Application     We decided to use the Scum agile methodology in our project     In the first Sprint (SCRUM) of the execution of our first learning launch, we focus on defining  our Key Partners, such as Suppliers of key raw materials:fabrics, packaging materials, and  designs/ patrons. We also worked on the selection of the optimal raw materials to achieve  perfection in the manufacture of each product, carrying out a focus group with the  participation of potential clients in the design stage of the clothes.    In our second Sprint, the development of our prototypes was carried out with the vision of  being able to expose them to target customers through social networks, gathering opinion  and acceptance thereof, accompanying the above with opinion surveys via surveymonkey.    In our third Sprint, we were able to run our surveys and a Facebook page that helped us  gather decision information.     Insight   By applying the learning launch tool, our team identified our assumptions and designed  launches to test these assumptions.   Additionally, we learned that there is a niche of customers who appreciate the use of modern  textiles on clothes  and are even willing to wait for their manufacture to make them to their  liking.   We also learned that this same concept can be applied in shoes, representing a niche in the  youth sector of the population.   We also learned that according to the sector of the population according to their age, the  appropriate social network must be used (Instagram, Twitter, etc.).

Moving forward, our team will review this insight and incorporate it into future launch  designs.   The ongoing incorporation of insight is particularly important at this stage, as launches come  before a full rollout in the design thinking timeline.   We consider the learning launch is the appropriate tool to allow us to  test our ideas. In our  next learning launch we are going to make our prototypes of clothes, focusing on the  youth  sector of the population.   We believe that we can complement this with other tools (for example: Business Model  Canvas) in such a way that we can develop an idea and use SCRUM as project  management.


Challenge I am part of a team that has the responsibility of starting a clothes factory with a scope of providing stylish clothes for all ages based on current trends The main problem to be solved is to cover the present need of the human being to acquire clothes wear , through the design of an attractive , comfortable product and at a fair price . The secondary problem to be solved is made clear by our type of product that , being a clothes wear in different types / styles but always with stylish applications that follow the latest international trends , entails having to form a network of suppliers that facilitate their supplies and manufacturing . In our case , the project has limited resources , the source of which comes from the personal income and savings of each of the participants / partners Selection Without having extensive experience in Design Thinking tools , we managed to advance until we had the need to use prototypes , so the learning launch tool was familiar to us since we had experience in working with AGILE/ , ( all of the partners come from the It sector ) in such a way that we could achieve experience our product proposal early and cheaply . The alternative to the AGILE approach was to carry out the traditional financial planning method which would take us more time and resources , which as we referred beforehand were limited . Application We decided to use the Scum agile methodology in our project In the first Sprint ( SCRUM ) of the execution of our first learning launch , we focus on defining our Key Partners , such as Suppliers of key raw materials : fabrics , packaging materials , and designs/ patrons . We also worked on the selection of the optimal raw materials to achieve perfection in the manufacture of each product , carrying out a focus group with the participation of potential clients in the design stage of the clothes . In our second Sprint , the development of our prototypes was carried out with the vision of being able to expose them to target customers through social networks , gathering opinion and acceptance thereof , accompanying the above with opinion surveys via surveymonkey . In our third Sprint , we were able to run our surveys and a Facebook page that helped us gather decision information . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . Additionally , we learned that there is a niche of customers who appreciate the use of modern textiles on clothes and are even willing to wait for their manufacture to make them to their liking . We also learned that this same concept can be applied in shoes , representing a niche in the youth sector of the population . We also learned that according to the sector of the population according to their age , the appropriate social network must be used ( Instagram , Twitter , etc . ) . Moving forward , our team will review this insight and incorporate it into future launch designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . We consider the learning launch is the appropriate tool to allow us to test our ideas . In our next learning launch we are going to make our prototypes of clothes , focusing on the youth sector of the population . We believe that we can complement this with other tools ( for example : Business Model Canvas ) in such a way that we can develop an idea and use SCRUM as project management .