Challenge  I am marketing manager, who has been working in commercial field since the graduation of  university. For the past couple of years, I’ve been feeling like my life is missing something  important and I am not doing what I should do. During the first Covid-19 quarantine I understood  that it was a perfect time to make some changes in my life – my profession. I started doing  research of myself: my strengths, my possible weaknesses both as of a human, and as of a  marketing specialist. After a good month of an intense research, I came up to the conclusion that I  could use all my marketing knowledge for social businesses and a positive social impact– in that  way, I would still be using what I was learning for many years and it would have a huge meaning  for me as well. I needed to test my new personal business idea.     Selection  I made some research about current marketing agencies and did brainstorming sessions to  generate ideas for my possible personal marketing strategy. Still, I did not know if owners of social  businesses and social initiatives would need my marketing services. I selected using a learning  launch to make a small experiment and to test my business idea.      Application  I applied the learning launch tool in the following order: after my analysis of my strengths and  possible weaknesses, I prepared my marketing services for social business offering, then made a  list of local social businesses and started approaching them to see if there is a real demand of that  kind of marketing consultations. As I was talking to the owners of social businesses, I understood  that most of them need help to develop a professional marketing strategy in order to reach more  people and make a bigger social impact. My fears, that social businesses would not have enough  money for marketing were not completely right. Of course, some of social business could not  allocate lots of money to marketing activities, nevertheless there were enough owners that were  determined to pay for my social marketing consultations. I came up to the conclusion, that there  are customers who want it, I can do it and the economics can sustain it – just as it’s said in the  materials of this Design Thinking course.     Insight  What insight I gained from applying this learning launch tool was that the need of trying the  business idea in real life conditions is a must. I understood, that not clinging to your assumptions  is very important as well in order to conduct a fair experiment. Sometimes you want the  experiment to show that your assumptions were correct ones, but you need to be objective so you  don’t invest your time and money in ineffective business.     Approach  I think that the learning launch is one of the most important tools in Design Thinking as it is only  one step from launching a real product or service. Next time I would prepare for a learning launch  sooner and make it quicker just so I could gather more feedback and move on to building a real  business. As it was said in the course – experiment fast, fail fast, learn fast.


Challenge I am marketing manager , who has been working in commercial field since the graduation of university . For the past couple of years , I ’ve been feeling like my life is missing something important and I am not doing what I should do . During the first Covid-19 quarantine I understood that it was a perfect time to make some changes in my life – my profession . I started doing research of myself : my strengths , my possible weaknesses both as of a human , and as of a marketing specialist . After a good month of an intense research , I came up to the conclusion that I could use all my marketing knowledge for social businesses and a positive social impact – in that way , I would still be using what I was learning for many years and it would have a huge meaning for me as well . I needed to test my new personal business idea . Selection I made some research about current marketing agencies and did brainstorming sessions to generate ideas for my possible personal marketing strategy . Still , I did not know if owners of social businesses and social initiatives would need my marketing services . I selected using a learning launch to make a small experiment and to test my business idea . Application I applied the learning launch tool in the following order : after my analysis of my strengths and possible weaknesses , I prepared my marketing services for social business offering , then made a list of local social businesses and started approaching them to see if there is a real demand of that kind of marketing consultations . As I was talking to the owners of social businesses , I understood that most of them need help to develop a professional marketing strategy in order to reach more people and make a bigger social impact . My fears , that social businesses would not have enough money for marketing were not completely right . Of course , some of social business could not allocate lots of money to marketing activities , nevertheless there were enough owners that were determined to pay for my social marketing consultations . I came up to the conclusion , that there are customers who want it , I can do it and the economics can sustain it – just as it ’s said in the materials of this Design Thinking course . Insight What insight I gained from applying this learning launch tool was that the need of trying the business idea in real life conditions is a must . I understood , that not clinging to your assumptions is very important as well in order to conduct a fair experiment . Sometimes you want the experiment to show that your assumptions were correct ones , but you need to be objective so you do n’t invest your time and money in ineffective business . Approach I think that the learning launch is one of the most important tools in Design Thinking as it is only one step from launching a real product or service . Next time I would prepare for a learning launch sooner and make it quicker just so I could gather more feedback and move on to building a real business . As it was said in the course – experiment fast , fail fast , learn fast .