STORYTELLING TOOL REFLECTION

Challenge and Selection

The tool I have selected is the story telling tool. The tool can be defined simply as

understanding the emotions of the customer. Storytelling is a vital tool at my workplace that I

have learned to use with this course's help. I work with an agricultural firm, where we engage

with farmers to collect data and sell various products, primarily in the rural areas where

farmers have little to no extension services. The kinds of products we sell are like improved

varieties and subsidized fertilizer, as the ministry of agriculture also licenses us to reach

farmers in rural areas.

The challenge that I faced is that at the beginning of the product sales, there was

always a lag that I could not understand nor explain to my supervisor as farmers did not want

to buy the product even though it would improve yields significantly. After developing

various strategies associated with proven strategies,such as surveys and consumer journey

mapping to understand the problem. the sales also did not pick, and hence I used this tool to

resolve the challenge in the field.

Application

I made time and met withs seme farmers in private and offered them the product.

They were skeptical about the product, and they began to tell me the issue that had been

facing them with previous products and the new ones. Most rural farmers are the product

skeptical about new products, and one farmer mentioned that it is because they have used the

same products for a long and it had become impossible to trust a new product even with its

proposed benefits.

Using storytelling, I was able to gather more farmers and discuss the challenges they

faced, the limitations of the current strategies that my company was employing, and how-to

re-design and re-market the products to meet the needs of the rural farmers.

Insight and Approach

The amount of information received from the farmers was simply eye-opening. I

realized why our products were not selling just by engaging with the farmers using the

storytelling tool. After creating a presentation of the findings to my supervisor, we organized

the whole sales team and came up with strategies such as farmer education, not just selling

the products without engaging with farmers.

Another strategy was to organize seminars to show the rural farmers what modern

agriculture looks like, and they were thrilled to be included. Sales skyrocketed, and farmers'

engagement has remained a hallmark of the sales work that I do. In applying this tool in the

field again, I will be keener to develop a story that meets the needs of the customers even

though I am not very comfortable with it. I will try to make the tool work for me rather than

waiting until a challenge occurs, and then I am forced to rethink my approaches.


STORYTELLING TOOL REFLECTION Challenge and Selection The tool I have selected is the story telling tool . The tool can be defined simply as understanding the emotions of the customer . Storytelling is a vital tool at my workplace that I have learned to use with this course 's help . I work with an agricultural firm , where we engage with farmers to collect data and sell various products , primarily in the rural areas where farmers have little to no extension services . The kinds of products we sell are like improved varieties and subsidized fertilizer , as the ministry of agriculture also licenses us to reach farmers in rural areas . The challenge that I faced is that at the beginning of the product sales , there was always a lag that I could not understand nor explain to my supervisor as farmers did not want to buy the product even though it would improve yields significantly . After developing various strategies associated with proven strategies , such as surveys and consumer journey mapping to understand the problem . the sales also did not pick , and hence I used this tool to resolve the challenge in the field . Application I made time and met withs seme farmers in private and offered them the product . They were skeptical about the product , and they began to tell me the issue that had been facing them with previous products and the new ones . Most rural farmers are the product skeptical about new products , and one farmer mentioned that it is because they have used the same products for a long and it had become impossible to trust a new product even with its proposed benefits . Using storytelling , I was able to gather more farmers and discuss the challenges they faced , the limitations of the current strategies that my company was employing , and how - to re - design and re - market the products to meet the needs of the rural farmers . Insight and Approach The amount of information received from the farmers was simply eye - opening . I realized why our products were not selling just by engaging with the farmers using the storytelling tool . After creating a presentation of the findings to my supervisor , we organized the whole sales team and came up with strategies such as farmer education , not just selling the products without engaging with farmers . Another strategy was to organize seminars to show the rural farmers what modern agriculture looks like , and they were thrilled to be included . Sales skyrocketed , and farmers ' engagement has remained a hallmark of the sales work that I do . In applying this tool in the field again , I will be keener to develop a story that meets the needs of the customers even though I am not very comfortable with it . I will try to make the tool work for me rather than waiting until a challenge occurs , and then I am forced to rethink my approaches .