Design Thinking Tool

Learning Launch

Challenge:

I’m Patrick, from Port Said, Egypt. I work with a charitable  foundation (Life Makers Foundation). Last year we had an annual  objective to empower 100 in need families with 100 micro  enterprises, to make them able to gain their own money rather  than keep getting money from people/donors.    To achieve this objective, our strategy was to raise money through  a one-month street/public fundraising campaign. The challenge  we’ve faced included both: 1) how to attract people to donate, 2)  where to locate our donations booths. In other words, as we had  some limited resources (volunteers, booths, budget, etc..), we  wanted to figure out how to raise money with the most effective  and efficient way.     Selection:

The selected tool is Learning Launch as we wanted to examine our  hypotheses in the real world and to get field data in which we can  rely on during our campaigns. Learning Launch is the tenth design  thinking tool, it allows us to make an affordable experiment to test  the impact of a new solution on the customers. The purpose of  Learning Launch is to get a truthful set of data and insights that  either confirm or disconfirm our assumptions, which lead to either  continue developing your idea or pivot/eliminate your idea.

Application:

Port Said city is divided into five districts, so we placed a donations  booth in the hottest spot of each district all day long, to test where  are the best places to raise money from, in addition to determining  what time of the day is better to talk to people at. The second thing  we did was collecting information and insights about the potential  donors’ behavior when we talk to them about our foundation and  its objectives and strategies    Insights:

Through our Learning Launch we’ve found out the following facts  and insights: (assumes the five districts are named K, L, M, N, O).

 Districts M and O generated 68% of the total donations.   District K generated only 4% of the total donations.   People show tendency to donate more when numbers/statistics

of achievements are mentioned (e.g. Past records).

 From 3pm to 6:30pm is the best time interval to raise money at.   People tend to donate more when they are given a brochure.   17% of people don’t prefer the idea of micro enterprises, they

prefer to give their donations to others in cash.

The insights gave us a realistic view of how could we tackle the  challenge we’re facing, and to design our fundraising campaign in  the most efficient and effective way.

Approach:

Learning Launch has been the perfect tool to test and examine our  hypotheses in order to eventually solve our challenge. We believe  that the whole experiment, insights and collected were crucial to  the success of our fundraising campaign.    Adding, the tool of Learning Launch wont probably works alone. As  I’ve learned from the course, design thinking is sequential process  with a number of tools and sub processes included. It’s preferable  that you integrate some tools and processes rather than picking a  single tools and ignore the rest.


Design Thinking Tool Learning Launch Challenge : I ’m Patrick , from Port Said , Egypt . I work with a charitable foundation ( Life Makers Foundation ) . Last year we had an annual objective to empower 100 in need families with 100 micro enterprises , to make them able to gain their own money rather than keep getting money from people / donors . To achieve this objective , our strategy was to raise money through a one - month street / public fundraising campaign . The challenge we ’ve faced included both : 1 ) how to attract people to donate , 2 ) where to locate our donations booths . In other words , as we had some limited resources ( volunteers , booths , budget , etc .. ) , we wanted to figure out how to raise money with the most effective and efficient way . Selection : The selected tool is Learning Launch as we wanted to examine our hypotheses in the real world and to get field data in which we can rely on during our campaigns . Learning Launch is the tenth design thinking tool , it allows us to make an affordable experiment to test the impact of a new solution on the customers . The purpose of Learning Launch is to get a truthful set of data and insights that either confirm or disconfirm our assumptions , which lead to either continue developing your idea or pivot / eliminate your idea . Application : Port Said city is divided into five districts , so we placed a donations booth in the hottest spot of each district all day long , to test where are the best places to raise money from , in addition to determining what time of the day is better to talk to people at . The second thing we did was collecting information and insights about the potential donors ’ behavior when we talk to them about our foundation and its objectives and strategies Insights : Through our Learning Launch we ’ve found out the following facts and insights : ( assumes the five districts are named K , L , M , N , O ) .  Districts M and O generated 68 % of the total donations .  District K generated only 4 % of the total donations .  People show tendency to donate more when numbers / statistics of achievements are mentioned ( e.g. Past records ) .  From 3 pm to 6:30pm is the best time interval to raise money at .  People tend to donate more when they are given a brochure .  17 % of people do n’t prefer the idea of micro enterprises , they prefer to give their donations to others in cash . The insights gave us a realistic view of how could we tackle the challenge we ’re facing , and to design our fundraising campaign in the most efficient and effective way . Approach : Learning Launch has been the perfect tool to test and examine our hypotheses in order to eventually solve our challenge . We believe that the whole experiment , insights and collected were crucial to the success of our fundraising campaign . Adding , the tool of Learning Launch wo nt probably works alone . As I ’ve learned from the course , design thinking is sequential process with a number of tools and sub processes included . It ’s preferable that you integrate some tools and processes rather than picking a single tools and ignore the rest .