Visualization as a tool for design thinking on product

development

Challenge and selection

There is a need for research within the area of product  development. The use of visualizations in the development  process is often unstructured and ad hoc. By focusing on the  creative process and the use of sketches and external  representation, it is possible to develop better tools and  methods for realizing new products in a more efficient,  effective way. Economic growth and future jobs are dependent  on how individuals within organizations are able to generate  ideas and develop them into competitive and sustainable  products and services.

Application

one can create a better understanding by developing support  that exemplifies the use of different tools and methods  throughout the entire process. This step in the development of  support concentrates upon the conceptualization phase, with  convergent and divergent thinking

Approach

Thinking sketch Prescriptive sketch Talking sketch Memory  drawing Technical drawing Descriptive drawing Presentation

drawing These phases are important for the outcome of new  products. Why then do we have these particular phases? The  following pages will explain and exemplify the different phases.

Insights

When you explain an idea using words, the rest of people  will shape their own mental pictures, usually informed by  their training. When you say: “We need a new growth  platform,” the IT specialist sees servers and code, and the  marketing guru sees an advertising campaign.

If instead, you present your idea to individuals by drawing  a picture of it, you reduce the possibility of unmatched  mental models.

It is to create deeper understanding of the exploration phases  and the need for information regarding what value it creates and  how it effects the phases to come. One way to create this  understanding is by giving the different phases names, not only  at an abstract level but at a concrete level.


Visualization as a tool for design thinking on product development Challenge and selection There is a need for research within the area of product development . The use of visualizations in the development process is often unstructured and ad hoc . By focusing on the creative process and the use of sketches and external representation , it is possible to develop better tools and methods for realizing new products in a more efficient , effective way . Economic growth and future jobs are dependent on how individuals within organizations are able to generate ideas and develop them into competitive and sustainable products and services . Application one can create a better understanding by developing support that exemplifies the use of different tools and methods throughout the entire process . This step in the development of support concentrates upon the conceptualization phase , with convergent and divergent thinking Approach Thinking sketch Prescriptive sketch Talking sketch Memory drawing Technical drawing Descriptive drawing Presentation drawing These phases are important for the outcome of new products . Why then do we have these particular phases ? The following pages will explain and exemplify the different phases . Insights When you explain an idea using words , the rest of people will shape their own mental pictures , usually informed by their training . When you say : “ We need a new growth platform , ” the IT specialist sees servers and code , and the marketing guru sees an advertising campaign . If instead , you present your idea to individuals by drawing a picture of it , you reduce the possibility of unmatched mental models . It is to create deeper understanding of the exploration phases and the need for information regarding what value it creates and how it effects the phases to come . One way to create this understanding is by giving the different phases names , not only at an abstract level but at a concrete level .