Assignment: Storytelling

Challenge & Selection:

As a store manager of a fashion brand, I try to use storytelling a lot. I often ask the customers about  what story they want to convey through their clothes and what impact they want to make on  people. Initially, they seem startled because that is not their usual way of shopping for clothing items  but after giving it a thought it makes clear sense to them and they generally open up about it. On the  basis of their response, I generate cues as to which sense of fashion they should follow which not  only fulfils their goals but also is comfortable to wear.

Application:

One of the examples is particularly when this woman had to go on a date after years of being  divorced. She seemed really worried about the other person judging and her lack of great experience  thereof. On opening up about her story, she told me how her ex husband cheated on her and she  felt she could never be with anyone again. It took her 7 years to finally start dating again and she  was terrified. With all the information, I could gather, I asked her to dress herself in clothes which  will highlight her modest and calm nature and specially her new journey that she is on now. She felt  extremely happy after looking at it from this point and remains a loyal customer till today.

Insight:

Well, this technique proved to be extremely helpful and made me realise how important it is to  connect with people to the core. Once they feel that the organisation understands them, they are  much more confident about the organisation.

Approach :

I told this story to everyone in the store , and I think it had a big impact on people there. The policies  are being re evaluated and the employees are going through new training. Sometimes a little story  can do a lot of good.


Assignment : Storytelling Challenge & Selection : As a store manager of a fashion brand , I try to use storytelling a lot . I often ask the customers about what story they want to convey through their clothes and what impact they want to make on people . Initially , they seem startled because that is not their usual way of shopping for clothing items but after giving it a thought it makes clear sense to them and they generally open up about it . On the basis of their response , I generate cues as to which sense of fashion they should follow which not only fulfils their goals but also is comfortable to wear . Application : One of the examples is particularly when this woman had to go on a date after years of being divorced . She seemed really worried about the other person judging and her lack of great experience thereof . On opening up about her story , she told me how her ex husband cheated on her and she felt she could never be with anyone again . It took her 7 years to finally start dating again and she was terrified . With all the information , I could gather , I asked her to dress herself in clothes which will highlight her modest and calm nature and specially her new journey that she is on now . She felt extremely happy after looking at it from this point and remains a loyal customer till today . Insight : Well , this technique proved to be extremely helpful and made me realise how important it is to connect with people to the core . Once they feel that the organisation understands them , they are much more confident about the organisation . Approach : I told this story to everyone in the store , and I think it had a big impact on people there . The policies are being re evaluated and the employees are going through new training . Sometimes a little story can do a lot of good .