Reflection - Learning Launch

Challenge

I am the founder of a company, Which deals in logistics. I take care of all the major strategies  to improve the efficiency in the organization. My/Our Challenge is a wastage of man-hours  due to inefficiency in the process. We have a transport onboarding department in place which  takes care of onboarding the transporters on our platform, But this process takes a long time  due to the inefficiencies in the process. As reported by our field executives, the transporters  take a long time to meet our executives as the meeting is not scheduled on a prior basis. The  average onboarding time of each transporter is around 2 days. The major reasons behind this  delay are

1)Field executives directly reach out to the transporters in the market without any prior  interview scheduled

2)Transport industry is quite an old school, so the transporters don’t act professionally

3)It takes 3-4 follow-ups after meeting to get all the required documents from the transporters

We will try to reduce the inefficiencies in the process by applying design thinking

​Selection

Our marketing team believes that if we advertise online and get the required documents on  phone followed by the field visit, we can substantially cut down the cost and time for each  conversion. The new process is completely different from what we were using previously so  we need to experiment with it to check its efficiency. So we are ready to use the learning  launch tool, Broadly speaking learning launch is an experiment meant to quickly test an idea.  The purpose of a learning launch is not to prove you've got a good idea. The purpose of a  learning launch is to get the truth and then the truth either confirms or dis-confirms your  assumptions. And the key here is, is to do experiments that are fast and cheap. Because you  want to do lots of experiments. If they took a long time you wouldn't ever get to a good idea.

Application

For our learning launch, we focused on defining the new process to all the stakeholders, We  conducted a 3-day training to communicate the process and align everyone with the new  process. Next, We started analyzing the best platform like fb/instagram/linkedin to generate  leads and we went through five workshops to structure the tasks. We expected to produce a  document with a clear description of our new, more agile processes/workflow. We focused

on gaining clarity about our tasks and priorities. This tested our assumption that our relying  on a completely offline process was the main cause of our workflow challenge. We started  sourcing leads and reaching out to them online focusing on document collection first and then  signing the contract later.

Insight

By applying the learning launch tool our team tested the idea of shifting the process to online.  Additionally, we thought through anticipated results, expecting to find that a more agile  approach would improve our workflow and that both our team and the key stakeholders  would be fairly open to the new process. Our actual results were very satisfying, The  complete turnaround of the process shot down the cost and time by almost 50 percent, Also  the time field executives were spending in the process of onboarding one client reduced  significantly. We observed that people were more comfortable submitting their documents  online rather than physically.

Approach

Next time we can use the Visualization tool in order to get shared insights and learning, next  time I would use the visualization activity as a starting point for a series of design thinking  activities. I prefer using visualization to achieve a shared understanding of a problem space  among a diverse group of stakeholders before attempting to identify and define possible  solutions to the problem. It would give us a clear insight into the problem statement and later  we can use learning launch to test the solutions


Reflection - Learning Launch Challenge I am the founder of a company , Which deals in logistics . I take care of all the major strategies to improve the efficiency in the organization . My / Our Challenge is a wastage of man - hours due to inefficiency in the process . We have a transport onboarding department in place which takes care of onboarding the transporters on our platform , But this process takes a long time due to the inefficiencies in the process . As reported by our field executives , the transporters take a long time to meet our executives as the meeting is not scheduled on a prior basis . The average onboarding time of each transporter is around 2 days . The major reasons behind this delay are 1)Field executives directly reach out to the transporters in the market without any prior interview scheduled 2)Transport industry is quite an old school , so the transporters do n’t act professionally 3)It takes 3 - 4 follow - ups after meeting to get all the required documents from the transporters We will try to reduce the inefficiencies in the process by applying design thinking ​Selection Our marketing team believes that if we advertise online and get the required documents on phone followed by the field visit , we can substantially cut down the cost and time for each conversion . The new process is completely different from what we were using previously so we need to experiment with it to check its efficiency . So we are ready to use the learning launch tool , Broadly speaking learning launch is an experiment meant to quickly test an idea . The purpose of a learning launch is not to prove you 've got a good idea . The purpose of a learning launch is to get the truth and then the truth either confirms or dis - confirms your assumptions . And the key here is , is to do experiments that are fast and cheap . Because you want to do lots of experiments . If they took a long time you would n't ever get to a good idea . Application For our learning launch , we focused on defining the new process to all the stakeholders , We conducted a 3 - day training to communicate the process and align everyone with the new process . Next , We started analyzing the best platform like fb / instagram / linkedin to generate leads and we went through five workshops to structure the tasks . We expected to produce a document with a clear description of our new , more agile processes / workflow . We focused on gaining clarity about our tasks and priorities . This tested our assumption that our relying on a completely offline process was the main cause of our workflow challenge . We started sourcing leads and reaching out to them online focusing on document collection first and then signing the contract later . Insight By applying the learning launch tool our team tested the idea of shifting the process to online . Additionally , we thought through anticipated results , expecting to find that a more agile approach would improve our workflow and that both our team and the key stakeholders would be fairly open to the new process . Our actual results were very satisfying , The complete turnaround of the process shot down the cost and time by almost 50 percent , Also the time field executives were spending in the process of onboarding one client reduced significantly . We observed that people were more comfortable submitting their documents online rather than physically . Approach Next time we can use the Visualization tool in order to get shared insights and learning , next time I would use the visualization activity as a starting point for a series of design thinking activities . I prefer using visualization to achieve a shared understanding of a problem space among a diverse group of stakeholders before attempting to identify and define possible solutions to the problem . It would give us a clear insight into the problem statement and later we can use learning launch to test the solutions