Mind Mapping for my Project University

Challenge

I am a student of industrial engineering in Peru, in this last cycle of my career I take a course called  “Project Management”, in which it is a practical course, the objective is to make a Business Plan that  works in the market; For this as a group, the first phase is to create a Business Model based on a new  product that generates value in the current context; However, we now live in a context of Covid-19,  where people's needs have changed, so choosing a product in this context represents a real challenge  for us, to this is added the great demand of our teacher, and The little access that we study them, we  have to do a deeper investigation regarding a novel product that adds value in the current context,  being industrial engineering students who can only meet via virtual.

Selection

When I got to know the Mind Mapping tool, I was surprised that it is precisely what we were looking  for, when I listened to Jamal's presentation and deepened the tool with Adriana Rodriguez, I understood that this tool is more powerful than one knows. you can imagine. Mind Mapping  is a tool used to find patterns and perspectives that lead to more creative solutions to the design  challenge. When it is mentioned that this tool has been used by managers, companies, agencies and  even students, I understood that it will be a real pleasure to apply it for the challenge I have, the main  reason for selecting this tool is that we have already defined the first phase of Design Thinking that It  is related to working on a business idea with a novel product that adds value in this context that we  are experiencing, and before moving on to the next phase of What if ?, the Mind Mapping tool will be  excellent for this purpose.

Application

First, our work team looked for a tool to be able to capture our ideas since it must be virtual, (in my  country it was required to do online classes and not face-to-face due to the context of Covid-19) we  simply let each of the five members that we are choose the best virtual tool for your best comfort,  some chose to present it in PowerPoint, others in Prezi and others in Google Slides; The objective was  clear, to choose a novel product that adds value in the market under the current context and under  the few research possibilities that we have (we only had information on the internet and with the  experience of some), for this we had two weeks to find out what more than we can.

Second, after two weeks, each one presented their parts of work in their respective presentation tool,  which by democracy we chose to capture it all at the end of each presentation in a shared document;  the positive aspects were described in green rectangles, and the negative aspects in red rectangles.

In the end, each one had a time of 10 minutes to decide whether to add something or change it, they  were few but there were, perhaps what was exposed by another colleague influenced them to see a  better amplitude than what they could find.

Insight

The information we obtained was beneficial for everyone, as we had many positive aspects and some  negative aspects on the screen for choosing a new product that adds value under the current context;  aspects such as the change in preferences of the current consumer for basic necessities, preferences  for hygiene and personal protection products, the new disciplines of the current consumer, the  policies by Peru that allowed only certain sectors to produce, that is, sectors can produce nothing else,  all this helped us to reach the following conclusion: “In order to choose a novel product that adds

value in this current context of the Coid-19, it was to think of an existing product, which can either  satisfy the consumer need in food, or in personal hygiene, or a product that can be produced whatever  happens with the macro environment, such as what happened in a pandemic where policies only allow  you to continue with certain businesses ”.

Approach

There is no doubt that the Mind Mapping tool apart from being powerful unites us all, I think that for  the next time and if the policies of my country allow it, we could focus on applying this tool with  market research, this is because if having limits of only using internet information, Mind Mapping  works wonders, I am eager to find out when I can use it in a face-to-face environment.


Mind Mapping for my Project University Challenge I am a student of industrial engineering in Peru , in this last cycle of my career I take a course called “ Project Management ” , in which it is a practical course , the objective is to make a Business Plan that works in the market ; For this as a group , the first phase is to create a Business Model based on a new product that generates value in the current context ; However , we now live in a context of Covid-19 , where people 's needs have changed , so choosing a product in this context represents a real challenge for us , to this is added the great demand of our teacher , and The little access that we study them , we have to do a deeper investigation regarding a novel product that adds value in the current context , being industrial engineering students who can only meet via virtual . Selection When I got to know the Mind Mapping tool , I was surprised that it is precisely what we were looking for , when I listened to Jamal 's presentation and deepened the tool with Adriana Rodriguez , I understood that this tool is more powerful than one knows . you can imagine . Mind Mapping is a tool used to find patterns and perspectives that lead to more creative solutions to the design challenge . When it is mentioned that this tool has been used by managers , companies , agencies and even students , I understood that it will be a real pleasure to apply it for the challenge I have , the main reason for selecting this tool is that we have already defined the first phase of Design Thinking that It is related to working on a business idea with a novel product that adds value in this context that we are experiencing , and before moving on to the next phase of What if ? , the Mind Mapping tool will be excellent for this purpose . Application First , our work team looked for a tool to be able to capture our ideas since it must be virtual , ( in my country it was required to do online classes and not face - to - face due to the context of Covid-19 ) we simply let each of the five members that we are choose the best virtual tool for your best comfort , some chose to present it in PowerPoint , others in Prezi and others in Google Slides ; The objective was clear , to choose a novel product that adds value in the market under the current context and under the few research possibilities that we have ( we only had information on the internet and with the experience of some ) , for this we had two weeks to find out what more than we can . Second , after two weeks , each one presented their parts of work in their respective presentation tool , which by democracy we chose to capture it all at the end of each presentation in a shared document ; the positive aspects were described in green rectangles , and the negative aspects in red rectangles . In the end , each one had a time of 10 minutes to decide whether to add something or change it , they were few but there were , perhaps what was exposed by another colleague influenced them to see a better amplitude than what they could find . Insight The information we obtained was beneficial for everyone , as we had many positive aspects and some negative aspects on the screen for choosing a new product that adds value under the current context ; aspects such as the change in preferences of the current consumer for basic necessities , preferences for hygiene and personal protection products , the new disciplines of the current consumer , the policies by Peru that allowed only certain sectors to produce , that is , sectors can produce nothing else , all this helped us to reach the following conclusion : “ In order to choose a novel product that adds value in this current context of the Coid-19 , it was to think of an existing product , which can either satisfy the consumer need in food , or in personal hygiene , or a product that can be produced whatever happens with the macro environment , such as what happened in a pandemic where policies only allow you to continue with certain businesses ” . Approach There is no doubt that the Mind Mapping tool apart from being powerful unites us all , I think that for the next time and if the policies of my country allow it , we could focus on applying this tool with market research , this is because if having limits of only using internet information , Mind Mapping works wonders , I am eager to find out when I can use it in a face - to - face environment .