Learning Launch

Challenge

As a Head of Business unit i decided to undertake a growth initiatives and produce new sources of  revenue and profitability. The very purpose of growth initiatives is to create new S Curves of income to  replace existing S Curves and in order to do this our team has been decided to do divergent thinking to  generate all possible ideas and then test them in a disciplined manner to determine which idea warrant  investment

My business unit is responsible for Desktop sales and we have taken 20% growth target for the current  Qtr. Considering the past performance the average growth we produced is 5% in a Qtr and now our  team have decided to take this task of producing 20% growth in revenue. As a part of initiative we had  decided to use cross functional sales strategy to have immediate incremental sales and for that we have  chosen to join hands with UPS team. We decided to promote a sales scheme which will have desktop  and UPS Bundle as a single solution with better price points.

Selection

Considering the timelines and the cost involved our team has already gone through several design  thinking activities/tools, so we are ready to try the learning launch tool. Broadly speaking, the learning  launch is an experiment meant to quickly test an idea and prototype.

Application

Our business unit have very strong customer base and we cut across almost 4000 business partners in a  Qtr and it is impossible to test this initiative with all the regions and the customers. Considering the cost  involved, we decided to use this learning launch tool in one region instead going across all the regions  and with the findings we will implement the strategy to the rest of the regions. Having the strategy  implemented in a region which is south region to start with, we will know how our assumptions and the  customer expectations are aligned.

Insight

By applying the learning launch tool, our team identified our assumptions and the customer expectation  are alignment very much. The solution which we offered is very well received by the business partners  and the sales enquires increased to a new high in just 2 days. Additionally, we found that a more agile  approach would improve our strategy, and that both our team and the key stakeholders would be fairly  open to the new prioritization of tasks and process. The business partners community are very much  impressed by our new scheme and in turn the demand in the market has increased as the solution we  offer is very attractive in terms of price and the usage. This new demand raise will open lot of new  avenue for our company to enhance the revenue and the probability

Approach

Our team already tought of several design thinking activities and finally decided the learning launch tool.  This tool is fast and cost effective and we were able to achieve the objective. As i mentied, now our  team will review the outcomes of this region and add add few more aspects in our sales scheme and we  will implement to the rest of the region. We are now sure to achieve the desired results.


Learning Launch Challenge As a Head of Business unit i decided to undertake a growth initiatives and produce new sources of revenue and profitability . The very purpose of growth initiatives is to create new S Curves of income to replace existing S Curves and in order to do this our team has been decided to do divergent thinking to generate all possible ideas and then test them in a disciplined manner to determine which idea warrant investment My business unit is responsible for Desktop sales and we have taken 20 % growth target for the current Qtr . Considering the past performance the average growth we produced is 5 % in a Qtr and now our team have decided to take this task of producing 20 % growth in revenue . As a part of initiative we had decided to use cross functional sales strategy to have immediate incremental sales and for that we have chosen to join hands with UPS team . We decided to promote a sales scheme which will have desktop and UPS Bundle as a single solution with better price points . Selection Considering the timelines and the cost involved our team has already gone through several design thinking activities / tools , so we are ready to try the learning launch tool . Broadly speaking , the learning launch is an experiment meant to quickly test an idea and prototype . Application Our business unit have very strong customer base and we cut across almost 4000 business partners in a Qtr and it is impossible to test this initiative with all the regions and the customers . Considering the cost involved , we decided to use this learning launch tool in one region instead going across all the regions and with the findings we will implement the strategy to the rest of the regions . Having the strategy implemented in a region which is south region to start with , we will know how our assumptions and the customer expectations are aligned . Insight By applying the learning launch tool , our team identified our assumptions and the customer expectation are alignment very much . The solution which we offered is very well received by the business partners and the sales enquires increased to a new high in just 2 days . Additionally , we found that a more agile approach would improve our strategy , and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process . The business partners community are very much impressed by our new scheme and in turn the demand in the market has increased as the solution we offer is very attractive in terms of price and the usage . This new demand raise will open lot of new avenue for our company to enhance the revenue and the probability Approach Our team already tought of several design thinking activities and finally decided the learning launch tool . This tool is fast and cost effective and we were able to achieve the objective . As i mentied , now our team will review the outcomes of this region and add add few more aspects in our sales scheme and we will implement to the rest of the region . We are now sure to achieve the desired results .