REFLECTION-LEARNING LAUNCH

CHALLENGE&SELECTION

The tool that I first chose to work with was Learning Launch in order to put our ideas in practice in  an experiment context, to be able to understand and analyze the results of it.

As a worker/assistant in my father’s company, I perform an important role for the development and  improvement for the future of the company. Our business is mainly focused on textile including  wedding dresses and clothing materials. The communication between my father and I isn’t so open  due to the fact of my father being a person with a fixed mindset. I see myself as a growth mindset  person and so I understood the importance of marketing, advertisement and networking in order to  improve the profit of our company through the increase of sales, not only locally but as well as  nationally and internationally.

We intend to establish partnerships with different stakeholders and marketing agencies as well we  intend to create a team that will work with the business analyzes and budget expenses.

Selection – After some design thinking activities and after understand the problem and find  solutions for it, our team is finally ready to implement the Learning Launch tool to have a more  accurate result from our experiment.

Application

When it came the time to apply the Learning Launch tool, we focused on the structure and  execution of the ideas coming from the marketing partners as well from our accountant  team. More specifically, we wanted to make sure if our company could respect our budget  limit but at the same time work with an online marketing sector effective and worthy.

The first days of the experiment were somehow balanced between expectation and  tension because is important to see the results becoming positive but is probably more  important to understand that being patient is a virtue and in this case we were just hopeful  about the day we could see our results and online marketing investment becoming  profitable.

Our team, more concretely, my father and I, went to several meetings with the different  people involved in the campaign, to understand, share and explain ideas and how could  our company improve the sales and reach an international market.

In order to understand if the results were positive, we held some meet ups with the  accountant people to compare the budget invested for online marketing and the profit  coming from it.

Insight

Through the Learning Launch tool, our company had the opportunity to understand better  if the results of our ideas were in fact productive or not.

As previously referred, my father is a person with a fixed mindset and wasn’t always easy  to convince him that the company needed changes and one of them was the investment  on online marketing. Since our company was established more than 30 years ago, the  used methods for communication and advertisement were based on traditional ideologies  by someone who couldn’t understand the development of technology. My father was  always suspicious about this idea and always thought that this could only be a waste of  time and money. I was always told by him that we had our own costumers but I did explain  him that finding and get new or potential clients will bring profit and growth for ourselves.

The results of the different campaigns during this experiment, served to show to my father  that in fact our company needed this approach and we will keep working on the Learning  Lauch tool for our improvement.

Approach

By the end of our experiment related to the online marketing, we can only accept that the Learning  Launch tool is an important method (and it will be used in the future again) to get a clear and a  better report from the ideas that we intend to apply either in our company, either for our personal  growth.

Through this method, we could easily get in contact with different stakeholders/partners that  together made a simple idea become true.


REFLECTION - LEARNING LAUNCH CHALLENGE&SELECTION The tool that I first chose to work with was Learning Launch in order to put our ideas in practice in an experiment context , to be able to understand and analyze the results of it . As a worker / assistant in my father ’s company , I perform an important role for the development and improvement for the future of the company . Our business is mainly focused on textile including wedding dresses and clothing materials . The communication between my father and I is n’t so open due to the fact of my father being a person with a fixed mindset . I see myself as a growth mindset person and so I understood the importance of marketing , advertisement and networking in order to improve the profit of our company through the increase of sales , not only locally but as well as nationally and internationally . We intend to establish partnerships with different stakeholders and marketing agencies as well we intend to create a team that will work with the business analyzes and budget expenses . Selection – After some design thinking activities and after understand the problem and find solutions for it , our team is finally ready to implement the Learning Launch tool to have a more accurate result from our experiment . Application When it came the time to apply the Learning Launch tool , we focused on the structure and execution of the ideas coming from the marketing partners as well from our accountant team . More specifically , we wanted to make sure if our company could respect our budget limit but at the same time work with an online marketing sector effective and worthy . The first days of the experiment were somehow balanced between expectation and tension because is important to see the results becoming positive but is probably more important to understand that being patient is a virtue and in this case we were just hopeful about the day we could see our results and online marketing investment becoming profitable . Our team , more concretely , my father and I , went to several meetings with the different people involved in the campaign , to understand , share and explain ideas and how could our company improve the sales and reach an international market . In order to understand if the results were positive , we held some meet ups with the accountant people to compare the budget invested for online marketing and the profit coming from it . Insight Through the Learning Launch tool , our company had the opportunity to understand better if the results of our ideas were in fact productive or not . As previously referred , my father is a person with a fixed mindset and was n’t always easy to convince him that the company needed changes and one of them was the investment on online marketing . Since our company was established more than 30 years ago , the used methods for communication and advertisement were based on traditional ideologies by someone who could n’t understand the development of technology . My father was always suspicious about this idea and always thought that this could only be a waste of time and money . I was always told by him that we had our own costumers but I did explain him that finding and get new or potential clients will bring profit and growth for ourselves . The results of the different campaigns during this experiment , served to show to my father that in fact our company needed this approach and we will keep working on the Learning Lauch tool for our improvement . Approach By the end of our experiment related to the online marketing , we can only accept that the Learning Launch tool is an important method ( and it will be used in the future again ) to get a clear and a better report from the ideas that we intend to apply either in our company , either for our personal growth . Through this method , we could easily get in contact with different stakeholders / partners that together made a simple idea become true .