Learning Launch – Communication processes

Approach  I am product manager in the company where I work, and my goal is to improve the  communication of the launch of new products to the external team, improving the flow of  product information in order to increase sales of products at the beginning of their life cycles.   The scope of the project includes the marketing department composed of 4 employees, the  sales administration department and IT department.  The project should take place within a maximum of 60 business days, where we will focus on  trying to find out what members of our external team expect to receive at the time of a new  product is launched, as well as the expectations of the marketing and management sales.    Application  Initially we focus on drawing the individual tasks of each one within the process, as the first  launch of learning, so we can understand where the challenges and opportunities are, to make  the process more objective.  With the structuring of tasks and processes, we realized that there was no official flow defined  for each person, all people performed their functions at the same time, and the information  came to the team truncated and repeated.  A research was conducted with the external sales teams on how information could reach  them, as well as the people interviewed inside the operation, who informed them of their  needs and difficulties. These interviews took a period of two weeks. This work generated a  new workflow with the specific activities of each person, as well as the moment in which they  should begin their functions and deliver the processes to the next individual of the flow, until  the effective communication of the launching of the products to the external teams.

Insight  When we apply the learning launch tool, we find that we could anticipate possible problems  and avoid them. As well as there was a great satisfaction of all with the improvement of the  process, which before was left unmanaged, waiting for someone to take theirs. Our real results  were exactly what we aimed at: all the departments involved had ideas that improved the  communication process of the launches and also made available new ideas that can be  implemented in the future, which will depend on some investments, which can be presented  to the board.    Approach  The learning launch fit perfectly for the time and the purpose of the internal team, who had  the need to review their communication processes and reflect from them. Many other  processes can be revisited with the design thinking tools that will make the communication  and sales process even more effective.


Learning Launch – Communication processes Approach I am product manager in the company where I work , and my goal is to improve the communication of the launch of new products to the external team , improving the flow of product information in order to increase sales of products at the beginning of their life cycles . The scope of the project includes the marketing department composed of 4 employees , the sales administration department and IT department . The project should take place within a maximum of 60 business days , where we will focus on trying to find out what members of our external team expect to receive at the time of a new product is launched , as well as the expectations of the marketing and management sales . Application Initially we focus on drawing the individual tasks of each one within the process , as the first launch of learning , so we can understand where the challenges and opportunities are , to make the process more objective . With the structuring of tasks and processes , we realized that there was no official flow defined for each person , all people performed their functions at the same time , and the information came to the team truncated and repeated . A research was conducted with the external sales teams on how information could reach them , as well as the people interviewed inside the operation , who informed them of their needs and difficulties . These interviews took a period of two weeks . This work generated a new workflow with the specific activities of each person , as well as the moment in which they should begin their functions and deliver the processes to the next individual of the flow , until the effective communication of the launching of the products to the external teams . Insight When we apply the learning launch tool , we find that we could anticipate possible problems and avoid them . As well as there was a great satisfaction of all with the improvement of the process , which before was left unmanaged , waiting for someone to take theirs . Our real results were exactly what we aimed at : all the departments involved had ideas that improved the communication process of the launches and also made available new ideas that can be implemented in the future , which will depend on some investments , which can be presented to the board . Approach The learning launch fit perfectly for the time and the purpose of the internal team , who had the need to review their communication processes and reflect from them . Many other processes can be revisited with the design thinking tools that will make the communication and sales process even more effective .