Purdue

University SHIBPUR

BOTANICAL GARDEN, SHIBPUR, HOWRAH-711103

Syed Syed [CLASS OF 2018]

University Roll Number : 047378465 Department: School Of Management Sciences

DESIGN THINKING TOOL : STORYTELLING

 Challenge and Selection

Junk food term refers to fast foods which are easy to make and quick to consume. The junk food advertising is also play a great role

in junk food popularity. But it should be avoided, because of lack of energy, high cholesterol and poor concentration. It causes a lot of

harmful effect on the body like obesity, diabetes, heart disease and various types of skin cancers. Eliminating the temptation for junk

food and developing the awareness for fitness can be helping in avoid the junk food from the healthy diet regimen. They are zero in

nutritional value and often high in fat, salt, sugar, and/or calories. Common junk foods include salted snack foods, fried fast food, and

carbonated drinks. Junk Food has become a major problem and many countries are taking action-banning junk food advertising in

children's programmers, removing it from schools and even imposing a fat tax. Junk Food has become a major problem and many

countries are taking action-banning junk food advertising in children programmed, removing it from schools and even imposing a fat tax.

Many junk foods also have trans fats. Trans fats behave like saturated fats when they get in the body. They clog up the human arteries

and cause plaque to build up contributing to heart disease and stroke symptom.

My main area of concern was always pertaining to the fact that students who fall in the similar age group as myself, are always at a

huge health risk due to the incorporation of unhealthy fast foods in their daily routines. This poses a threat on their future as well, since

with years passing by, these students will get addicted to consumption of junk food and this will eventually result in health issues like

obesity, and other concerns which people want to keep away from themselves. Me being a college student myself, was a keen observer

of all the daily eatables my friends and classmates were consuming. And at one point if made me realize that this is an issue which needs

increased awareness and a definite solution which would be simple yet effective.

 Application

Youth is the backbone of any nation. Youth can play an important role in the development of the society. This is the important

segment of the society and youth can play a vital role in the development of the country. Today, young people aged 10 to 24 make up

one quarter of the world’s population. The aspirations and achievements of these 1.8 billion people will obviously shape the future.

In order to convince the organization I was working with, to promote and work for a better and healthy young group of people

around the country, I told them a story of how I had an acquaintance back in my early college days who was so addicted to junk food

consumption and the inclination kept on increasing with time, eventually he cracked a brilliant and one of the most sought after jobs of

the time when our campus placements took place. He was extremely talented in his academics and was a true scholar by all means.

However, due to excess intake of harmful eatables, his health started deteriorating and he started developing serious health concerns.

Ultimately, he ended up getting critically ill, and due to the deadline of reporting to his job physically at their main office, he lost the job.

 Insight and Approach

Thus it turns out, that being successful in every phase of life requires a healthy body and a healthy mind. Along with the avoidance of

unhealthy junk diet. Combining these two concepts can lead to a winning journey in the long run. A healthy body is the mandatory

requirement for proper functioning at your workplace or at your educational institution. And the more people work effectively, the more

they contribute to the overall development of their respective nations.

INDIAN INSTITUTE OF ENGINEERING SCIENCE AND TECHNOLOGY Jordi

BOTANICAL GARDEN, Jordi, HOWRAH-711103

Syed Syed [CLASS OF 2018]

University Roll Number : 047378465 Department: School Of Management Sciences

So I shared this entire plot with the superiors in my organization and provided them a probable solution to this. The solution would

be quite cost effective and will surely serve as a means to resolve this growing concern on a comparatively smaller scale. My suggested

plan of action was to specifically construct environmentally friendly gymnasium equipments, or the least, an affordable and immensely

simplified version of different gym equipments at places like bus-stops, at the end of main roads, in the close proximity of malls etc. since

these are the places that are most frequently visited by college/school goers. By utilizing this method, the young students can utilize the

spare time they have when they are either waiting for their buses to arrive or when they hang out with friends, waiting for their cab to

return home, in front of a mall. I have worked in a couple of social organizations and thus have keen interest in contributing unique ideas

for the betterment of the lives of people.


Purdue University SHIBPUR BOTANICAL GARDEN , SHIBPUR , HOWRAH-711103 Syed Syed [ CLASS OF 2018 ] University Roll Number : 047378465 Department : School Of Management Sciences DESIGN THINKING TOOL : STORYTELLING  Challenge and Selection Junk food term refers to fast foods which are easy to make and quick to consume . The junk food advertising is also play a great role in junk food popularity . But it should be avoided , because of lack of energy , high cholesterol and poor concentration . It causes a lot of harmful effect on the body like obesity , diabetes , heart disease and various types of skin cancers . Eliminating the temptation for junk food and developing the awareness for fitness can be helping in avoid the junk food from the healthy diet regimen . They are zero in nutritional value and often high in fat , salt , sugar , and/or calories . Common junk foods include salted snack foods , fried fast food , and carbonated drinks . Junk Food has become a major problem and many countries are taking action - banning junk food advertising in children 's programmers , removing it from schools and even imposing a fat tax . Junk Food has become a major problem and many countries are taking action - banning junk food advertising in children programmed , removing it from schools and even imposing a fat tax . Many junk foods also have trans fats . Trans fats behave like saturated fats when they get in the body . They clog up the human arteries and cause plaque to build up contributing to heart disease and stroke symptom . My main area of concern was always pertaining to the fact that students who fall in the similar age group as myself , are always at a huge health risk due to the incorporation of unhealthy fast foods in their daily routines . This poses a threat on their future as well , since with years passing by , these students will get addicted to consumption of junk food and this will eventually result in health issues like obesity , and other concerns which people want to keep away from themselves . Me being a college student myself , was a keen observer of all the daily eatables my friends and classmates were consuming . And at one point if made me realize that this is an issue which needs increased awareness and a definite solution which would be simple yet effective .  Application Youth is the backbone of any nation . Youth can play an important role in the development of the society . This is the important segment of the society and youth can play a vital role in the development of the country . Today , young people aged 10 to 24 make up one quarter of the world ’s population . The aspirations and achievements of these 1.8 billion people will obviously shape the future . In order to convince the organization I was working with , to promote and work for a better and healthy young group of people around the country , I told them a story of how I had an acquaintance back in my early college days who was so addicted to junk food consumption and the inclination kept on increasing with time , eventually he cracked a brilliant and one of the most sought after jobs of the time when our campus placements took place . He was extremely talented in his academics and was a true scholar by all means . However , due to excess intake of harmful eatables , his health started deteriorating and he started developing serious health concerns . Ultimately , he ended up getting critically ill , and due to the deadline of reporting to his job physically at their main office , he lost the job .  Insight and Approach Thus it turns out , that being successful in every phase of life requires a healthy body and a healthy mind . Along with the avoidance of unhealthy junk diet . Combining these two concepts can lead to a winning journey in the long run . A healthy body is the mandatory requirement for proper functioning at your workplace or at your educational institution . And the more people work effectively , the more they contribute to the overall development of their respective nations . INDIAN INSTITUTE OF ENGINEERING SCIENCE AND TECHNOLOGY Jordi BOTANICAL GARDEN , Jordi , HOWRAH-711103 Syed Syed [ CLASS OF 2018 ] University Roll Number : 047378465 Department : School Of Management Sciences So I shared this entire plot with the superiors in my organization and provided them a probable solution to this . The solution would be quite cost effective and will surely serve as a means to resolve this growing concern on a comparatively smaller scale . My suggested plan of action was to specifically construct environmentally friendly gymnasium equipments , or the least , an affordable and immensely simplified version of different gym equipments at places like bus - stops , at the end of main roads , in the close proximity of malls etc . since these are the places that are most frequently visited by college / school goers . By utilizing this method , the young students can utilize the spare time they have when they are either waiting for their buses to arrive or when they hang out with friends , waiting for their cab to return home , in front of a mall . I have worked in a couple of social organizations and thus have keen interest in contributing unique ideas for the betterment of the lives of people .