Challenge&Selection    Storytelling is a great tool that I use sometime. I work as a sales manager, salesperson in my  team sometimes can’t meet their target sales volume and always feel pressure and  frustrated.They need to be coached to keep improve their sale skills.   When I work with them, we share stories for different reasons. Often they're are so happy to  share their stories with me to connect and they find meaning in sharing these experiences as  a form of learning. I share my stories in order to help them,and sometimes we use stories to  better understand their personality and thought processes. I use this information to develop  different business strategies to try and find a way that works for them to meet target .     Application   There is a electronic shop,specializing in selling two different models of video game consoles  with same quality and same price, but have relative low sales volume in the past few months.  The new manager came up with a good idea to raise the price tag for a small console from  $80 to $160, while the price tag for the larger console remained unchanged.  Some people dropping by,find the larger and cheaper game consoles,compared with the  smaller and expensive ones, they thought they have found a good deal, since the  opportunity was rare, and did not hesitate to buy them; some of the more "shrewd" people  saw the small game consoles, the price of the larger game consoles was 80 yuan higher than  smaller ones, thought that they must have met the best offer and decided to buy the game  consoles for the children of their own and friends.Soon, thousands of two models of consoles  were sold out.    Insight & Approach:   When you do business to make money, whether the price of products cheap or not is not  important, the important thing is to let customers feel cheap psychologically, by doing which   they can finally win the customers!   Sales strategy could be different for different case,we need to keep learning and be flexible to  pickup different tools to get success in the end.


Challenge&Selection Storytelling is a great tool that I use sometime . I work as a sales manager , salesperson in my team sometimes ca n’t meet their target sales volume and always feel pressure and frustrated . They need to be coached to keep improve their sale skills . When I work with them , we share stories for different reasons . Often they 're are so happy to share their stories with me to connect and they find meaning in sharing these experiences as a form of learning . I share my stories in order to help them , and sometimes we use stories to better understand their personality and thought processes . I use this information to develop different business strategies to try and find a way that works for them to meet target . Application There is a electronic shop , specializing in selling two different models of video game consoles with same quality and same price , but have relative low sales volume in the past few months . The new manager came up with a good idea to raise the price tag for a small console from $ 80 to $ 160 , while the price tag for the larger console remained unchanged . Some people dropping by , find the larger and cheaper game consoles , compared with the smaller and expensive ones , they thought they have found a good deal , since the opportunity was rare , and did not hesitate to buy them ; some of the more " shrewd " people saw the small game consoles , the price of the larger game consoles was 80 yuan higher than smaller ones , thought that they must have met the best offer and decided to buy the game consoles for the children of their own and friends . Soon , thousands of two models of consoles were sold out . Insight & Approach : When you do business to make money , whether the price of products cheap or not is not important , the important thing is to let customers feel cheap psychologically , by doing which they can finally win the customers ! Sales strategy could be different for different case , we need to keep learning and be flexible to pickup different tools to get success in the end .