Challenge

The challenge is the decreasing views of an advertisement among the public in social media.  The advertisement was a go. And it was published in the social media in place X, organised by  company Z.

Selection

Mind mapping. I have used the technique of using mind mapping of a problem domain with a  set of questions or prompts for discussion to allow a diverse group of stakeholders to learn  from each other.

Application

I started by contacting the target groups that is, the probable customers and asking them about  their interests and the time when they use the social media. Also enquired about the awareness  about the brand and the advertisement. Then,  tried to find out the reasons for them to ignore  the ad. Noted down the reasons in sticky note. Also, several users were contacted from different  demographics. And the reasons were clubbed together under different common criteria. About  the time, the attractiveness, the design aspect etc. As per the demographics, recorded common  insights of each, and then additional insights that come from the group discussion.

Insight & Approach

The insight which I got was that the time at which the new ad went up needs to be changed.  Since there was frequent and regular power issue during the time ad went in that particular  locality, many were not able to see it. Therefore, the target time was the issue and the ad needs  to be changed to target specific number of users. Also, according to geography, time needs to  be changed. By this approach, keeping customers at the centre is crucial for the growth of  business and its growth. The Design thinking process helped in fixing the issue and the  advertisements started getting hits from the social media users.


Challenge The challenge is the decreasing views of an advertisement among the public in social media . The advertisement was a go . And it was published in the social media in place X , organised by company Z. Selection Mind mapping . I have used the technique of using mind mapping of a problem domain with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other . Application I started by contacting the target groups that is , the probable customers and asking them about their interests and the time when they use the social media . Also enquired about the awareness about the brand and the advertisement . Then , tried to find out the reasons for them to ignore the ad . Noted down the reasons in sticky note . Also , several users were contacted from different demographics . And the reasons were clubbed together under different common criteria . About the time , the attractiveness , the design aspect etc . As per the demographics , recorded common insights of each , and then additional insights that come from the group discussion . Insight & Approach The insight which I got was that the time at which the new ad went up needs to be changed . Since there was frequent and regular power issue during the time ad went in that particular locality , many were not able to see it . Therefore , the target time was the issue and the ad needs to be changed to target specific number of users . Also , according to geography , time needs to be changed . By this approach , keeping customers at the centre is crucial for the growth of business and its growth . The Design thinking process helped in fixing the issue and the advertisements started getting hits from the social media users .