Challenge – story telling

Storytelling in the design process can be implemented using various  techniques and methods such as the following: The design thinking  process ensures the user evolvement in every stage to build a user- centred solution. Therefore, the storytelling is used throughout the  design process, yet there is a different usage goal in each phase.

Selection

During the design process, storytelling is used to understand the  underlying problems that consumers face when using a product or a  service, and then use this knowledge in reflective practice to  formulate the solution which is tested by the consumers. Hence,  storytelling contributes to the different stages in the design process  for different purposes in each step.

Application

Storytelling in the design process can be implemented using various  techniques and methods such as the following:

1. Digital and Visual storytelling;

2. Scenario generation;

3. Storyboarding;

4. Plays;

5. Animation;

6. Talk and images; and

7. Text and images

Insight

In the solution definition and prototyping stages, the design team  would number of potential solutions that need to be tested and  evaluated to understand which is the best solution from the user

perspective. In this stage, the storytelling can be used again in this  stage but with a different purpose. In this case, the team tries to  understand which solution is the most appropriate for the consumer.

Approach

the storytelling is a powerful communication tool that enables us as  a human being to understand more about our emotional  experiences. This makes it an effective method to use during the  design process. It can be used during the design thinking process  phases with a different goal in each stage. Storytelling can help us to  gather personalised emotional data about our consumer’s  experience which can be hard to collect using other research  methods such as the survey and consumer journey mapping.

Thank you for your review as I end my thesis here !!..


Challenge – story telling Storytelling in the design process can be implemented using various techniques and methods such as the following : The design thinking process ensures the user evolvement in every stage to build a user- centred solution . Therefore , the storytelling is used throughout the design process , yet there is a different usage goal in each phase . Selection During the design process , storytelling is used to understand the underlying problems that consumers face when using a product or a service , and then use this knowledge in reflective practice to formulate the solution which is tested by the consumers . Hence , storytelling contributes to the different stages in the design process for different purposes in each step . Application Storytelling in the design process can be implemented using various techniques and methods such as the following : 1 . Digital and Visual storytelling ; 2 . Scenario generation ; 3 . Storyboarding ; 4 . Plays ; 5 . Animation ; 6 . Talk and images ; and 7 . Text and images Insight In the solution definition and prototyping stages , the design team would number of potential solutions that need to be tested and evaluated to understand which is the best solution from the user perspective . In this stage , the storytelling can be used again in this stage but with a different purpose . In this case , the team tries to understand which solution is the most appropriate for the consumer . Approach the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences . This makes it an effective method to use during the design process . It can be used during the design thinking process phases with a different goal in each stage . Storytelling can help us to gather personalised emotional data about our consumer ’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping . Thank you for your review as I end my thesis here ! ! ..