(Excuse my writing, but English is not my primary language)

Challenge

I’ve an Art and Design Studio and Workshop in which we make furniture and decorative  objects, like lamps, Chairs, Tables, and others. This furniture we made it out recycled woods  that we find in landfills, beaches, shipyards, old fences, etc. In this Workshop I work with 3  more persons, they help me in the areas of recollection, production and sales, I usually take  care of the designs and make a little bit of everything else. The workflow it’s pretty lineal and  doesn’t involve the hole team in the process of designing new products. The challenge is to  modify that workflow and make it more communicative and collaborative so that we can  innovate and design new products together.

Selection

We use some design thinking tools in the everyday process like Noora, she works in sales and  marketing usually talks to clients, gathering stories from them and listening to their thoughts,  making the process human-centered and customer collaborative. Ricardo drives the truck, and  helps me recollect the woods, he knows about car mechanics and likes to make graffiti art, so  he contributes to expand our idea repertoire by having expertise in different areas that the  others have, and Ricardo is a hard working guy that you can have stuff done, and even though he  doesn’t have a design background, he likes to communicate himself through drawings. That’s  the way we choose to tackle this challenge, with the Visualization tool.

Application

Because we all use this tool in some way or another throughout the day and because we feel  comfortable using it, and want to improve our methods of expressions, also helping us  communicate better our ideas, we will use big board to draw, and leave some moments of the  workday to draw sketches, diagrams, charts, illustrations, etc, in an area of the workshop  specially for that porpoise, so we can have a creative space, with the intention of developing  new ideas and multiple options in the design language that we use.

We will also leave a couple of hours every week to hold meetings, exchanging opinions and  visual researches done by each one, discussing the best way to implement the visual imagery  we have produce, also improving production, sales and recollection methods.

Insight & Approach

By getting everyone on the team get involved in the design and research process, we stay  more focused and motivated, it makes more clear the work we are doing, where are we  heading and everybody is feeling more part of the project. The creative place is filling up with  images that inspire and the ambient looks cooler than before. We’re also more willing to share  new ideas and insights. Improves the collaboration between this small “department” or areas  of work. The design thinking process of visualization makes it more clear and organizes the  innovation for new designs while the creative freedom has not diminished, the workload also  feels a little more balanced.

We see the approach used gives a lot of benefits and we want to keep using it and make it part  of process and culture of the business. We are also looking to implement other methods of  design thinking to our daily processes like personas and prototypes, we can develop a  template of the kind of customers that usually buy our products and start designing around  the subjects, talking to them deeply about their thoughts about our products and researching  the way they actually use them, to innovate in the directions that really going to make a  positive change in their lives. Prototyping is another area that should be more flexible and  continuous for the testing of new ideas so we can make more substantial and incremental  innovations and approaches to solutions.


( Excuse my writing , but English is not my primary language ) Challenge I ’ve an Art and Design Studio and Workshop in which we make furniture and decorative objects , like lamps , Chairs , Tables , and others . This furniture we made it out recycled woods that we find in landfills , beaches , shipyards , old fences , etc . In this Workshop I work with 3 more persons , they help me in the areas of recollection , production and sales , I usually take care of the designs and make a little bit of everything else . The workflow it ’s pretty lineal and does n’t involve the hole team in the process of designing new products . The challenge is to modify that workflow and make it more communicative and collaborative so that we can innovate and design new products together . Selection We use some design thinking tools in the everyday process like Noora , she works in sales and marketing usually talks to clients , gathering stories from them and listening to their thoughts , making the process human - centered and customer collaborative . Ricardo drives the truck , and helps me recollect the woods , he knows about car mechanics and likes to make graffiti art , so he contributes to expand our idea repertoire by having expertise in different areas that the others have , and Ricardo is a hard working guy that you can have stuff done , and even though he does n’t have a design background , he likes to communicate himself through drawings . That ’s the way we choose to tackle this challenge , with the Visualization tool . Application Because we all use this tool in some way or another throughout the day and because we feel comfortable using it , and want to improve our methods of expressions , also helping us communicate better our ideas , we will use big board to draw , and leave some moments of the workday to draw sketches , diagrams , charts , illustrations , etc , in an area of the workshop specially for that porpoise , so we can have a creative space , with the intention of developing new ideas and multiple options in the design language that we use . We will also leave a couple of hours every week to hold meetings , exchanging opinions and visual researches done by each one , discussing the best way to implement the visual imagery we have produce , also improving production , sales and recollection methods . Insight & Approach By getting everyone on the team get involved in the design and research process , we stay more focused and motivated , it makes more clear the work we are doing , where are we heading and everybody is feeling more part of the project . The creative place is filling up with images that inspire and the ambient looks cooler than before . We ’re also more willing to share new ideas and insights . Improves the collaboration between this small “ department ” or areas of work . The design thinking process of visualization makes it more clear and organizes the innovation for new designs while the creative freedom has not diminished , the workload also feels a little more balanced . We see the approach used gives a lot of benefits and we want to keep using it and make it part of process and culture of the business . We are also looking to implement other methods of design thinking to our daily processes like personas and prototypes , we can develop a template of the kind of customers that usually buy our products and start designing around the subjects , talking to them deeply about their thoughts about our products and researching the way they actually use them , to innovate in the directions that really going to make a positive change in their lives . Prototyping is another area that should be more flexible and continuous for the testing of new ideas so we can make more substantial and incremental innovations and approaches to solutions .