Reflection – Mind Mapping

Challenge

I am a member of the organization’s product development team. We are a multinational company from  the textile industry, and our challenge is to grow the sales of our line products. P&D works closely with  the Sales team, which brings us the feedback from our B2B customers, with our Trade Marketing  department, which brings us the feedback and information from the market, and the industrial  development team at the industrial plant.    The company spent a few months in a process of mind set and cultural change, when the employees  were trained in agile methodologies, to use them as new tools for the developments of the new product  process, and also solve problems in which the company has found difficulty.

Selection    After the training our team has already followed up with some parts of the "What Is" (Journey  Mapping, Value Chain Analysis), and now we have reached the stage of Mind Mapping, which is why I  choose this tool for reflection.    Application    First, we chose a large room in the office. Then we paste all the data that we collected during the  previous phases on the walls. We gathered a group of twenty people from the areas of sales, trade  marketing, product development and industrial, so they could look at it. Gradually everyone made  observations, and we followed the processes of insights formation and clustered the data so we could  proceed with brainstorming.    Insight    After the use of mind mapping, we could perceive a series of links and patterns among the interviewees,  and in this way, it was possible to observe some problems and feelings of the consumers that we didn’t  know before. Because of this process it was possible to reach the stage of brainstorming much more  prepared to develop a solution that fits the consumer better and adds more financial value to the  company.    Approach    For the next applications of mind mapping, I believe that what we will have different will be the  experience of having already carried out this process. All participants will already have changed their  mind set and understood the importance of design thinking, and the execution of this tool will already  be done in a more fluid way.

Lucas Moreira


Reflection – Mind Mapping Challenge I am a member of the organization ’s product development team . We are a multinational company from the textile industry , and our challenge is to grow the sales of our line products . P&D works closely with the Sales team , which brings us the feedback from our B2B customers , with our Trade Marketing department , which brings us the feedback and information from the market , and the industrial development team at the industrial plant . The company spent a few months in a process of mind set and cultural change , when the employees were trained in agile methodologies , to use them as new tools for the developments of the new product process , and also solve problems in which the company has found difficulty . Selection After the training our team has already followed up with some parts of the " What Is " ( Journey Mapping , Value Chain Analysis ) , and now we have reached the stage of Mind Mapping , which is why I choose this tool for reflection . Application First , we chose a large room in the office . Then we paste all the data that we collected during the previous phases on the walls . We gathered a group of twenty people from the areas of sales , trade marketing , product development and industrial , so they could look at it . Gradually everyone made observations , and we followed the processes of insights formation and clustered the data so we could proceed with brainstorming . Insight After the use of mind mapping , we could perceive a series of links and patterns among the interviewees , and in this way , it was possible to observe some problems and feelings of the consumers that we did n’t know before . Because of this process it was possible to reach the stage of brainstorming much more prepared to develop a solution that fits the consumer better and adds more financial value to the company . Approach For the next applications of mind mapping , I believe that what we will have different will be the experience of having already carried out this process . All participants will already have changed their mind set and understood the importance of design thinking , and the execution of this tool will already be done in a more fluid way . Lucas Moreira