Challenge   My wife and I have been focusing on not to buy industrialized food. The side effect was that  we started preparing our on food and every day we see ourselves going less and less in the  supermarket, but more and more to farmers market. We have been getting a lot of  appreciation from our friends related with our sourdough loaf and getting a advise to open  a small bakery.      Selection   We really appreciate the positive feedback from friend and relatives, but we know their  feedback could be influenced by our friendship.  We decided to go with the Learning Launch approach so we can test our product and see if  there is really a market for it.    Application & Insight   We were thinking to open a small booth in a place that host farmer market in the weekend.  The idea was to have some product to sell, but most important to have free trials and ask  the feedback about the public.  Within some more thought we found that being the producers and ask the feedback in front  of the customer could maybe intimidate them to give just positive criticism.  We decided to place small learning launches conducts by friends and relatives. The idea is to  give them the sourdough loaf and they could take it to their work, share it and get some  feedback about the acceptance. We are expecting to get real feedback and really know  what is good about our product and most important what can be improved and what they  would expect from a bakery selling it.  In the meantime we will have a Facebook page done with some professional looking photos  and nutritional information about sourdough loafs.  If things go well, it will make look that we already have a business running and they can  place orders.


Challenge My wife and I have been focusing on not to buy industrialized food . The side effect was that we started preparing our on food and every day we see ourselves going less and less in the supermarket , but more and more to farmers market . We have been getting a lot of appreciation from our friends related with our sourdough loaf and getting a advise to open a small bakery . Selection We really appreciate the positive feedback from friend and relatives , but we know their feedback could be influenced by our friendship . We decided to go with the Learning Launch approach so we can test our product and see if there is really a market for it . Application & Insight We were thinking to open a small booth in a place that host farmer market in the weekend . The idea was to have some product to sell , but most important to have free trials and ask the feedback about the public . Within some more thought we found that being the producers and ask the feedback in front of the customer could maybe intimidate them to give just positive criticism . We decided to place small learning launches conducts by friends and relatives . The idea is to give them the sourdough loaf and they could take it to their work , share it and get some feedback about the acceptance . We are expecting to get real feedback and really know what is good about our product and most important what can be improved and what they would expect from a bakery selling it . In the meantime we will have a Facebook page done with some professional looking photos and nutritional information about sourdough loafs . If things go well , it will make look that we already have a business running and they can place orders .