Coursera.org - Design Thinking for Innovation - Final Assignment Overview - Alejandro Jerez

Reflection – Mind Map

1. Challenge

I am part of the digital transformation team of a university in Monterrey NL. Mexico. The challenge  we had was to improve the student experience during their stay at the university, first at the  bachelor level. How to make the student's life less complicated? A university is like a mini-city, which  has many implications and simultaneous events. Many processes had to be improved, but which  ones, and of these, in what order to do it? How to ensure delivery of incremental value to the  student? We face this challenge with the Design Thinking methodology.

2. Selection

With the context expressed in the previous paragraph, we considered that we had to know and  understand what the student was currently experiencing from his experience in the university, so it  seemed appropriate to make a journey map as a first starting point for our understanding, then we  went to mind map.

3. Application

We selected a sample of 50 students from various disciplines to first generate a journey map and  then a mind map, thus achieving a better representation of what our students thought about their  experience in the university, making visible patterns of student needs that would improve their  experience. in college.

4. Insight

From the use of both tools, the student defined his experience at the university as a set of elements  among which were: communication, administrative processes, student life, academic needs,  infrastructure, physical and mental health, student support, and working life.

5. Approach

Of these elements we decided to start with "Student Accompaniment" as it is the highest priority  for the student. Again we made a journey map first and then a mind map to identify how it was that  the student needed to live a better experience, thus identifying the following elements of  accompaniment: Intellectual, Social, Emotional, Physical, Vocational and Spiritual. Of these  elements, we evaluated which was the most important for the students, identifying the Emotional  as the first to be addressed.

6. Conclusion

Through the use of tools such as Journey Map and Mind Map, we were able to identify the moments  that were a relevant part of delivering value for the student, "Accompaniment" being the most  important. Applying them again in a second stage, we identified which elements were part of the  accompaniment, the emotional being the most important. This allowed us to conclude that we had  to address emotional support as the first delivery to the student, and so on until we addressed each  element of the student's experience and then each sub-element.


Coursera.org - Design Thinking for Innovation - Final Assignment Overview - Alejandro Jerez Reflection – Mind Map 1 . Challenge I am part of the digital transformation team of a university in Monterrey NL . Mexico . The challenge we had was to improve the student experience during their stay at the university , first at the bachelor level . How to make the student 's life less complicated ? A university is like a mini - city , which has many implications and simultaneous events . Many processes had to be improved , but which ones , and of these , in what order to do it ? How to ensure delivery of incremental value to the student ? We face this challenge with the Design Thinking methodology . 2 . Selection With the context expressed in the previous paragraph , we considered that we had to know and understand what the student was currently experiencing from his experience in the university , so it seemed appropriate to make a journey map as a first starting point for our understanding , then we went to mind map . 3 . Application We selected a sample of 50 students from various disciplines to first generate a journey map and then a mind map , thus achieving a better representation of what our students thought about their experience in the university , making visible patterns of student needs that would improve their experience . in college . 4 . Insight From the use of both tools , the student defined his experience at the university as a set of elements among which were : communication , administrative processes , student life , academic needs , infrastructure , physical and mental health , student support , and working life . 5 . Approach Of these elements we decided to start with " Student Accompaniment " as it is the highest priority for the student . Again we made a journey map first and then a mind map to identify how it was that the student needed to live a better experience , thus identifying the following elements of accompaniment : Intellectual , Social , Emotional , Physical , Vocational and Spiritual . Of these elements , we evaluated which was the most important for the students , identifying the Emotional as the first to be addressed . 6 . Conclusion Through the use of tools such as Journey Map and Mind Map , we were able to identify the moments that were a relevant part of delivering value for the student , " Accompaniment " being the most important . Applying them again in a second stage , we identified which elements were part of the accompaniment , the emotional being the most important . This allowed us to conclude that we had to address emotional support as the first delivery to the student , and so on until we addressed each element of the student 's experience and then each sub - element .