Design Thinking for Innovation - Learning Launch

Challenge

I am a part of my company’s marketing department and the ultimate challenge for our

department is to improve the department’s projects and activities. This challenge could help to

boost the sales of the product that our company is selling. Furthermore, it could enable us to

allocate marketing budgets for the right campaigns. Next, the project that my colleagues and I

are working on is a partnership project joint with the IT department. The two departments will

work closely together for a month which is also our given deadline fot this project to succeed.

The limitation to this project is that we could only use company’s internal resources which are

the funds allocated by the company and also company’s labour. Thus, due to the time constraint

and limitations for resources, there will be distribution of working hours amongst the team

members. We will focus on the big picture of the project which is the root problem that has to

be solved by communicating between own department, inter-department and stakeholders in

order to solve the issue with regard to the workflow.

Selection

Our team which include the marketing department and also the IT department had brainstormed

and develop several design thinking activities or tools. Those activities or tools are readily to

be tried as the learning launch tool. Speaking frankly, the learning launch is just a medium or

act as an experiment to test the idea within a short period of time.

Application

For our learning launch, we focused on the structure or the way of execution for our product.

This include the how and where should our product be marketed. We want to know whether

our marketing effort using IT software bear fruitful outcome or otherwise. Then, we will adjust

accordingly according to the data recorded in the IT system. This will be able to test our

assumption that the structure and the way of execution were the main causes of our workflow

issue. Our team then spent two day of intensive training with a project management coach that

is from the company so that we can solve the issue effectively and efficiently. Each day of

training lasted two hours so that we will have time to brainstorm and produce a complete

document with a clear description of our new, more effective and efficient processes or

workflow.

Insight

Our team is able to identify our assumptions and designed launches to test these assumptions

by applying the learning launch tool. In addition, we are able to develop a new, more

sophisticated yet effective and efficient processes or workflow that would surely enable us to

divide our time and resources according to the significance or prioritization of the tasks and

process. However, there were some obstacles in our way and it turned out that our actual results

were slightly different from what we anticipated. This is due to the fact that our team was open

to the prioritization of tasks and process but the stakeholders expressed some concerns.

However, there is always a silver lining as our team will review this insight and incorporate it

into future launch designs. Therefore, the ongoing incorporation of insight is particularly

important at this stage, as launches come before a full rollout in the design thinking timeline.

Approach

Given that our team has already gone through several design thinking activities or tools and

are at this stage in the timeline, we can safely conclude that the learning launch is the

appropriate tool. However, there are work in progress that our team needs to review which is

the insight gained from our first launch and incorporate this insight into future launch designs.

Future launch designs should reflect insight gained, progress made, and come closer to a

compelling solution ready for full rollout to satisfy every party.


Design Thinking for Innovation - Learning Launch Challenge I am a part of my company ’s marketing department and the ultimate challenge for our department is to improve the department ’s projects and activities . This challenge could help to boost the sales of the product that our company is selling . Furthermore , it could enable us to allocate marketing budgets for the right campaigns . Next , the project that my colleagues and I are working on is a partnership project joint with the IT department . The two departments will work closely together for a month which is also our given deadline fot this project to succeed . The limitation to this project is that we could only use company ’s internal resources which are the funds allocated by the company and also company ’s labour . Thus , due to the time constraint and limitations for resources , there will be distribution of working hours amongst the team members . We will focus on the big picture of the project which is the root problem that has to be solved by communicating between own department , inter - department and stakeholders in order to solve the issue with regard to the workflow . Selection Our team which include the marketing department and also the IT department had brainstormed and develop several design thinking activities or tools . Those activities or tools are readily to be tried as the learning launch tool . Speaking frankly , the learning launch is just a medium or act as an experiment to test the idea within a short period of time . Application For our learning launch , we focused on the structure or the way of execution for our product . This include the how and where should our product be marketed . We want to know whether our marketing effort using IT software bear fruitful outcome or otherwise . Then , we will adjust accordingly according to the data recorded in the IT system . This will be able to test our assumption that the structure and the way of execution were the main causes of our workflow issue . Our team then spent two day of intensive training with a project management coach that is from the company so that we can solve the issue effectively and efficiently . Each day of training lasted two hours so that we will have time to brainstorm and produce a complete document with a clear description of our new , more effective and efficient processes or workflow . Insight Our team is able to identify our assumptions and designed launches to test these assumptions by applying the learning launch tool . In addition , we are able to develop a new , more sophisticated yet effective and efficient processes or workflow that would surely enable us to divide our time and resources according to the significance or prioritization of the tasks and process . However , there were some obstacles in our way and it turned out that our actual results were slightly different from what we anticipated . This is due to the fact that our team was open to the prioritization of tasks and process but the stakeholders expressed some concerns . However , there is always a silver lining as our team will review this insight and incorporate it into future launch designs . Therefore , the ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach Given that our team has already gone through several design thinking activities or tools and are at this stage in the timeline , we can safely conclude that the learning launch is the appropriate tool . However , there are work in progress that our team needs to review which is the insight gained from our first launch and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout to satisfy every party .