Reflection

Challenge

I am a student of 3rd year UX Design Class. My/our challenge is to improve the working of our  college bus transportation system in order to attract more users. The project scope includes the  entire bus ecosystem composed of stakeholders like the ticket-giver to the driver, bus  coordinator and the college authorities who outsource the buses and lastly the bus agencies.  The project is limited to internal resources like the budget and college timings. The solution  should not cut any jobs and should evenly distribute work.

Selection

Since the buses were already plying, we had to first research on the secondary data and then  connect various aspects of the situation in order to study the ecosystem better.  Also we  collected primary data to study this ecosystem in an idealistic manner. So we chose to create a  Mind Map. Broadly speaking, a mind-map is a diagram in which information is represented  visually, usually with a central idea placed in the middle and associated ideas arranged around  it. This helped us to create theme and patterns across the data.

Application

We finished our literature review and collected Visual Data and conducted ethnographic  interviews. Initially we focused on the roles of different people, so that we have a clear idea of  a missing link if any. We divided the roles into three categories of Management, Operators and  Commuters. Then we drilled down into each of their tasks. This helped us link all of them  together. Mind Map was done for a time period of a week which helped us gather and  segregate data properly. We then added various visuals and links to it so that we could present  it effectively to the stakeholders.

Insight

Initially we thought that drilling down on roles and tasks would help us identify glitch and our  task of data analysis would be done effectively. On the contrary, creating this mind-map  brought to us additional problems and tasks that should be included in the system to ensure  maximum satisfaction. Also we came to know that the bus agencies were not maintaining the  buses properly, the ticket-collector wasn’t respected by the students and they use to fool him  easily, the driver used to take lots of leaves. So in order to provide complete job satisfaction we  had to think more deeply. Major changes would be expected in this case.

Approach

Since, primary and secondary data was already collected, creating a mind map is an  effective tool. Our team needs to review all the insights gained and incorporate these  insights into any further mind maps which are created.


Reflection Challenge I am a student of 3rd year UX Design Class . My / our challenge is to improve the working of our college bus transportation system in order to attract more users . The project scope includes the entire bus ecosystem composed of stakeholders like the ticket - giver to the driver , bus coordinator and the college authorities who outsource the buses and lastly the bus agencies . The project is limited to internal resources like the budget and college timings . The solution should not cut any jobs and should evenly distribute work . Selection Since the buses were already plying , we had to first research on the secondary data and then connect various aspects of the situation in order to study the ecosystem better . Also we collected primary data to study this ecosystem in an idealistic manner . So we chose to create a Mind Map . Broadly speaking , a mind - map is a diagram in which information is represented visually , usually with a central idea placed in the middle and associated ideas arranged around it . This helped us to create theme and patterns across the data . Application We finished our literature review and collected Visual Data and conducted ethnographic interviews . Initially we focused on the roles of different people , so that we have a clear idea of a missing link if any . We divided the roles into three categories of Management , Operators and Commuters . Then we drilled down into each of their tasks . This helped us link all of them together . Mind Map was done for a time period of a week which helped us gather and segregate data properly . We then added various visuals and links to it so that we could present it effectively to the stakeholders . Insight Initially we thought that drilling down on roles and tasks would help us identify glitch and our task of data analysis would be done effectively . On the contrary , creating this mind - map brought to us additional problems and tasks that should be included in the system to ensure maximum satisfaction . Also we came to know that the bus agencies were not maintaining the buses properly , the ticket - collector was n’t respected by the students and they use to fool him easily , the driver used to take lots of leaves . So in order to provide complete job satisfaction we had to think more deeply . Major changes would be expected in this case . Approach Since , primary and secondary data was already collected , creating a mind map is an effective tool . Our team needs to review all the insights gained and incorporate these insights into any further mind maps which are created .