The tool we used  is Mind Mapping

We have a company that provides food recipes and products to individuals  mostly to students

We would like to expand the members of our main target group and inspire  them into creative cooking and healthy living.

We selected 12 students and their parents  (total 20 )who we invited into a big  happening in a café next to our business place.

In there we had put many posters with nice photos of our plates of food mixed  with photos of healthy people accomplish impossible tasks , trash food ,  sustainability problems and extreme feelings and also a lot of white space for  them to draw.

We gave them markers and asked them to   connect and add any info they  thought relevant with the photos

Then we provide a list to everyone to fill about their favorite dish and desert  with the appropriate amount they would pay if they are satisfied with it

And at last they had to answer these questions

What do they eat when they are hangry and lazy, depress, in a hurry, angry or  In love.

Gathered all this information  and made them form 5 teams of 4 members ,  asked them to draw an image for every emotion to a healthy choice dish and  the cost of it

What we gained is that we show a very large interest into sustainability local  growth and health which we did not have evaluated  well.

So we decided to turn our next effort into acquire more information into this  matters in our campaign.

The option of food cost and type  did not turn as we thought because could  not be categorized . The options should have been more distinct .


The tool we used is Mind Mapping We have a company that provides food recipes and products to individuals mostly to students We would like to expand the members of our main target group and inspire them into creative cooking and healthy living . We selected 12 students and their parents ( total 20 ) who we invited into a big happening in a café next to our business place . In there we had put many posters with nice photos of our plates of food mixed with photos of healthy people accomplish impossible tasks , trash food , sustainability problems and extreme feelings and also a lot of white space for them to draw . We gave them markers and asked them to connect and add any info they thought relevant with the photos Then we provide a list to everyone to fill about their favorite dish and desert with the appropriate amount they would pay if they are satisfied with it And at last they had to answer these questions What do they eat when they are hangry and lazy , depress , in a hurry , angry or In love . Gathered all this information and made them form 5 teams of 4 members , asked them to draw an image for every emotion to a healthy choice dish and the cost of it What we gained is that we show a very large interest into sustainability local growth and health which we did not have evaluated well . So we decided to turn our next effort into acquire more information into this matters in our campaign . The option of food cost and type did not turn as we thought because could not be categorized . The options should have been more distinct .