DESIGN THINKING    Ahmed Saeed

Ahmed Saeed

DESIGN THINKING    Ahmed Saeed

CHALLENGE

When we talk about Argentina, we are talking about a country that is currently not doing well

in economic terms. That is why when looking for solutions we must consider different

scenarios. When a country does not manage its resources well, it is necessary to rethink what

they are doing well and what they are doing wrong.

So, let us go to a small town in Santiago del Estero called Vilmer. In this small town, the

distribution of income is ineffective, the public schools are in charge of giving the students  each meal. As everything in this town is public service, corruption and lack of work abound,

many of the parents of the children who attend public school are unemployed. We

interviewed many of the students who attend the school canteen and 87% agreed that the

quality of the food was deteriorating and there are almost no quality fruits.

SELECTION

The tool I selected to deal with this problem was storytelling. To start dealing with this idea we  must visualize this city with a happy mentality, all open markets, quality of services. With this  visualization we found out what kind of resources the town need. To get seriously involved in

this issue, we had to prepare our mindset and engage with people's needs and be open to

learning about their culture. That is why we ask ourselves what we can do, We decided to get  in touch with merchants and distributors in the area, to find a better offer and opportunities to

offer better profitable options to obtain a healthy and nutritious meal.

Application

Through these new contacts and ties that we strengthen, we can give greater connectivity to  this town that is so far from the city. In this way, we managed to increase labor demand in a

stupendous way and get many of the families that were unemployed to get a job. We  managed to increase the jobs that could not be obtained within the schools due to the

increase in the supply of production within the cafeteria. That was how we entered on the  Wow Zone, the costumers want it, we can do it, we connected it, and the economics of the  town can sustain it. We made the learning Launch just to take a small view of how this idea

may be in the real marketplace and it really succeeded.

Insight

It was the first time I used this tool and I feel that it helped me to connect in a highly effective

way with the members of my team and the people who were part of this experiment.

Approach

The truth is that I loved being part of this project and being able to use the tools we learned. I  would like to learn to be able to connect and use more tools and thus be able to improve day

by day. Next time I will use better tools, I hope it will be helpful to read my project


DESIGN THINKING Ahmed Saeed Ahmed Saeed DESIGN THINKING Ahmed Saeed CHALLENGE When we talk about Argentina , we are talking about a country that is currently not doing well in economic terms . That is why when looking for solutions we must consider different scenarios . When a country does not manage its resources well , it is necessary to rethink what they are doing well and what they are doing wrong . So , let us go to a small town in Santiago del Estero called Vilmer . In this small town , the distribution of income is ineffective , the public schools are in charge of giving the students each meal . As everything in this town is public service , corruption and lack of work abound , many of the parents of the children who attend public school are unemployed . We interviewed many of the students who attend the school canteen and 87 % agreed that the quality of the food was deteriorating and there are almost no quality fruits . SELECTION The tool I selected to deal with this problem was storytelling . To start dealing with this idea we must visualize this city with a happy mentality , all open markets , quality of services . With this visualization we found out what kind of resources the town need . To get seriously involved in this issue , we had to prepare our mindset and engage with people 's needs and be open to learning about their culture . That is why we ask ourselves what we can do , We decided to get in touch with merchants and distributors in the area , to find a better offer and opportunities to offer better profitable options to obtain a healthy and nutritious meal . Application Through these new contacts and ties that we strengthen , we can give greater connectivity to this town that is so far from the city . In this way , we managed to increase labor demand in a stupendous way and get many of the families that were unemployed to get a job . We managed to increase the jobs that could not be obtained within the schools due to the increase in the supply of production within the cafeteria . That was how we entered on the Wow Zone , the costumers want it , we can do it , we connected it , and the economics of the town can sustain it . We made the learning Launch just to take a small view of how this idea may be in the real marketplace and it really succeeded . Insight It was the first time I used this tool and I feel that it helped me to connect in a highly effective way with the members of my team and the people who were part of this experiment . Approach The truth is that I loved being part of this project and being able to use the tools we learned . I would like to learn to be able to connect and use more tools and thus be able to improve day by day . Next time I will use better tools , I hope it will be helpful to read my project