LEARNING LAUNCH

CHALLENGE

I am currently starting my own business, and my challenge is to test our costumer’s acceptance of a new

developed product – a Music Box. The project scope includes our department of design and development

composed of five people, as well as the marketing department. The project is limited to internal resources

(budget and employee time) and should not exceed 2 months of duration. We will focus on trying to uncover

what our customers consider to be valuable, and if the design and features of the developed product are

important for the costumer’s experience.

SELECTION

We’ve decided to go for the learning launch tool for this project, since this tool is meant to quickly test an

idea, and especially prototypes.

APPLICATION

For our first learning launch, we focused in having a fully functional prototype, both in design and electronic

hardware. The product was exposed in several stores of electronic goods, where we encouraged the

costumers to interact with the music box and asked their feedback on the design, functionalities, and what

were the features that they considered to be valuable/invaluable.

After gathering the information collected on the first learning launch, we made adjustments on the product,

and we developed and produced a small series of the music box (100 units) to be sold on the electronic

stores (5 stores in total) to see market acceptance.

INSIGHT

By applying the learning launch tool, our team identified what our costumers value in a music box, being the

results of their feedback slightly different from what we have thought. By making the adjustments on the

product for the second learning launch, around 85% of the music boxes were sold on the first week, which

traduced in a good market acceptance and ready to be scaled nationwide.

APPROACH

The selected tool – learning launch – was successfully implemented and will be considered to test the launch

of the new products of the company. Although, we might take a different approach for the next time: With

the data gathered on the first learning launch, we might consider to jump to a small series production to test

the market acceptance.


LEARNING LAUNCH CHALLENGE I am currently starting my own business , and my challenge is to test our costumer ’s acceptance of a new developed product – a Music Box . The project scope includes our department of design and development composed of five people , as well as the marketing department . The project is limited to internal resources ( budget and employee time ) and should not exceed 2 months of duration . We will focus on trying to uncover what our customers consider to be valuable , and if the design and features of the developed product are important for the costumer ’s experience . SELECTION We ’ve decided to go for the learning launch tool for this project , since this tool is meant to quickly test an idea , and especially prototypes . APPLICATION For our first learning launch , we focused in having a fully functional prototype , both in design and electronic hardware . The product was exposed in several stores of electronic goods , where we encouraged the costumers to interact with the music box and asked their feedback on the design , functionalities , and what were the features that they considered to be valuable / invaluable . After gathering the information collected on the first learning launch , we made adjustments on the product , and we developed and produced a small series of the music box ( 100 units ) to be sold on the electronic stores ( 5 stores in total ) to see market acceptance . INSIGHT By applying the learning launch tool , our team identified what our costumers value in a music box , being the results of their feedback slightly different from what we have thought . By making the adjustments on the product for the second learning launch , around 85 % of the music boxes were sold on the first week , which traduced in a good market acceptance and ready to be scaled nationwide . APPROACH The selected tool – learning launch – was successfully implemented and will be considered to test the launch of the new products of the company . Although , we might take a different approach for the next time : With the data gathered on the first learning launch , we might consider to jump to a small series production to test the market acceptance .