CHALLENGE & SELECTION

My company is facing a decline in sales and patronage due to the emergence of new startup companies,  that have disrupted the market we operate in. Now as the product designers we conducted surveys,  product insights, and some data analytics to find out whether to develop new, modify the existing, or  maintain the existing products.

I choose the Mind mapping technique in order to identify the patterns and insights in the data I  collected during the research. This is done to find which is the best idea.

APPLICATION.

Firstly, I together with my team created a gallery of the ideas and data we gathered during our research,  these ideas were divided into clusters and each is displayed on screens in various sides of the meeting  room.

The stakeholders were then invited into the meeting room and each after briefing them about our  design criteria, each was given a clipboard, sticky notes and a pen. They were then asked to move  around the room to have a look at this ideas and data, also to come up with their own perception and  insights about what they see. This lasted for 30 minutes.

Next, we asked each of them to go through their notes and to filter and group these notes in terms of  similarities in the theme and context. We gave out 10 categories on which to they can classify their  notes. This activity carried on for 10 minutes.

After arranging their ideas, to our greatest dismay all their notes centered around 4 categories out of  the 10 we provided. So, under each category, we converged the idea from each of the  stakeholders\participants and then discussed on each category one after the other to find out the  connection and relationships between them.

Finally, we developed and agreed on 7 different products that the company will adopt in its business  strategy as a result of the mind mapping process.

INSIGHT & APPROACH

At the end of this activity we understood that the best approach  to finding the what if in a design  thinking process is to display the set of findings and invite stakeholders to have their share of opinion on  the information gathered, through this we were able to arrive a t a solution that suits all stakeholders  and will hopefully have impact on our sales.

With the effect and end result of this mind mapping, I will like to involve more participants and even  external parties and customers next time I am conducting a mind mapping in order to achieve a more  inclusive and customer centric product.


CHALLENGE & SELECTION My company is facing a decline in sales and patronage due to the emergence of new startup companies , that have disrupted the market we operate in . Now as the product designers we conducted surveys , product insights , and some data analytics to find out whether to develop new , modify the existing , or maintain the existing products . I choose the Mind mapping technique in order to identify the patterns and insights in the data I collected during the research . This is done to find which is the best idea . APPLICATION . Firstly , I together with my team created a gallery of the ideas and data we gathered during our research , these ideas were divided into clusters and each is displayed on screens in various sides of the meeting room . The stakeholders were then invited into the meeting room and each after briefing them about our design criteria , each was given a clipboard , sticky notes and a pen . They were then asked to move around the room to have a look at this ideas and data , also to come up with their own perception and insights about what they see . This lasted for 30 minutes . Next , we asked each of them to go through their notes and to filter and group these notes in terms of similarities in the theme and context . We gave out 10 categories on which to they can classify their notes . This activity carried on for 10 minutes . After arranging their ideas , to our greatest dismay all their notes centered around 4 categories out of the 10 we provided . So , under each category , we converged the idea from each of the stakeholders\participants and then discussed on each category one after the other to find out the connection and relationships between them . Finally , we developed and agreed on 7 different products that the company will adopt in its business strategy as a result of the mind mapping process . INSIGHT & APPROACH At the end of this activity we understood that the best approach to finding the what if in a design thinking process is to display the set of findings and invite stakeholders to have their share of opinion on the information gathered , through this we were able to arrive a t a solution that suits all stakeholders and will hopefully have impact on our sales . With the effect and end result of this mind mapping , I will like to involve more participants and even external parties and customers next time I am conducting a mind mapping in order to achieve a more inclusive and customer centric product .