Challenge and Selection

I recently started a bakery business since it is something I love doing in my spare time. Despite  there having several bakeries around my area I still went for it. The first month was absolutely  slow. Main reason being, the competition. I decided to do a bit of research.

I chose Learning Launch as my design tool. I went to each of the other bakeries and observed  their display, their menu and their relation to clients. Their methods and strategies were all the  same. I decided to try and do something unique and different with my bakery business to try  and create something out of the norm.

Application

I started by creating custom business cards. Since one of the items in my menu were cupcakes, I  made business cards in the shape of a cupcake and made it visually enticing with bright colors. I  changed the entire look of my menu and introduced a few other things which I thought clients  would appreciate. I made my pastries colorful with different colors, flavors and toppings. I  made smaller menus which clients would take with them after ordering their pastries, and  made custom gift cards. I wanted to entice customers to my bakery and enhance their  experience while they were there.

I made sure to follow up with my clients after their purchases and for sure, the next couple of  weeks my business was blooming and it had great feedback.

Insight and Approach

Through this, I learned that humans are visual creatures. Just an enticing picture on social  media or on a local magazine can bring so much change to your business. Next time I will use  Brainstorming as my design tool so that my employees and I can share and generate more ideas  to bring onboard.


Challenge and Selection I recently started a bakery business since it is something I love doing in my spare time . Despite there having several bakeries around my area I still went for it . The first month was absolutely slow . Main reason being , the competition . I decided to do a bit of research . I chose Learning Launch as my design tool . I went to each of the other bakeries and observed their display , their menu and their relation to clients . Their methods and strategies were all the same . I decided to try and do something unique and different with my bakery business to try and create something out of the norm . Application I started by creating custom business cards . Since one of the items in my menu were cupcakes , I made business cards in the shape of a cupcake and made it visually enticing with bright colors . I changed the entire look of my menu and introduced a few other things which I thought clients would appreciate . I made my pastries colorful with different colors , flavors and toppings . I made smaller menus which clients would take with them after ordering their pastries , and made custom gift cards . I wanted to entice customers to my bakery and enhance their experience while they were there . I made sure to follow up with my clients after their purchases and for sure , the next couple of weeks my business was blooming and it had great feedback . Insight and Approach Through this , I learned that humans are visual creatures . Just an enticing picture on social media or on a local magazine can bring so much change to your business . Next time I will use Brainstorming as my design tool so that my employees and I can share and generate more ideas to bring onboard .