Reflection – Mind mapping

Challenge & Selection

As a marketing specialist, I deal with a large amount of data everyday. Knowing what  to do with all this data, and use it in the right way it’s crucial for me. That’s why I’ve  chosen Mind Mapping as my primary tool when trying to use design thinking at my  company.

Right now, I’m working on a Project to develop a new website and app for a shopping  resort. We have many different data sources such as website Analytics, focus groups  results, wifi tracking…some of these sources are quantitative, but others are  qualitative.

Mind mapping allows me to find different patterns and insights, and associate them  with different types of customers and visitors of the shopping resort. As a result, I can  create clusters that allow me to develop different marketing strategies having in mind  my customers.

Application

First of all, I wrote all the different data that we have collected from different  resources into post – its and paper charts.

We sticked all these post-its into a wall and ask 10 different people with different  professionals backgrounds to try to cluster all this data so we can find patterns and  insights that will allow us to create personas afterwards.

The most enriching part of this proccess has been doing it with not only my team, but  also coworkers from the website & app developing team, designers and also the  marketing team from the shopping resort.

As a result, we have now our own “personas”, and we are trying to huminize as much  as possible the website and app so we can solve our customers needs and target our  marketing strategies.

Insight & Approach

Mind mapping, and design thinking in general, has changed the way my company  approachs a new project.

Back in the day, when we have to develop a new website we will analyze the data from  Google Analytics in order to know which pages where the most visited and start doing  our prototypes and designs.

This was a completely wrong approach, because we forgot to have in mind the most  important thing: customers and visitors.

Thanks to mind mapping, I can involve not only my team, but my whole company into  study not only the quantitative data, but also the qualitative.

We always try to draw personas and stick them into the wall during our projects, so  when we have to decide something, we can have in mind what our customers will say  about it and What they really need.

Mind mapping is now part of our processes, and we are using the learning launch tool  too, so we can test our new products and services as soon as possible and gain  relevant insights that allow us to implement improvements practically on the go.


Reflection – Mind mapping Challenge & Selection As a marketing specialist , I deal with a large amount of data everyday . Knowing what to do with all this data , and use it in the right way it ’s crucial for me . That ’s why I ’ve chosen Mind Mapping as my primary tool when trying to use design thinking at my company . Right now , I ’m working on a Project to develop a new website and app for a shopping resort . We have many different data sources such as website Analytics , focus groups results , wifi tracking … some of these sources are quantitative , but others are qualitative . Mind mapping allows me to find different patterns and insights , and associate them with different types of customers and visitors of the shopping resort . As a result , I can create clusters that allow me to develop different marketing strategies having in mind my customers . Application First of all , I wrote all the different data that we have collected from different resources into post – its and paper charts . We sticked all these post - its into a wall and ask 10 different people with different professionals backgrounds to try to cluster all this data so we can find patterns and insights that will allow us to create personas afterwards . The most enriching part of this proccess has been doing it with not only my team , but also coworkers from the website & app developing team , designers and also the marketing team from the shopping resort . As a result , we have now our own “ personas ” , and we are trying to huminize as much as possible the website and app so we can solve our customers needs and target our marketing strategies . Insight & Approach Mind mapping , and design thinking in general , has changed the way my company approachs a new project . Back in the day , when we have to develop a new website we will analyze the data from Google Analytics in order to know which pages where the most visited and start doing our prototypes and designs . This was a completely wrong approach , because we forgot to have in mind the most important thing : customers and visitors . Thanks to mind mapping , I can involve not only my team , but my whole company into study not only the quantitative data , but also the qualitative . We always try to draw personas and stick them into the wall during our projects , so when we have to decide something , we can have in mind what our customers will say about it and What they really need . Mind mapping is now part of our processes , and we are using the learning launch tool too , so we can test our new products and services as soon as possible and gain relevant insights that allow us to implement improvements practically on the go .