Reflection – Visualization

Challenge

I am work as marketing manager in my organization's marketing department and  we have challenge to adapt a large event (4g cinema) that was held in a big city  (more than 1,000,000 people) and now we need hold it in a small city. The project  is limited to internal resources (i.e., budget and employee time).

Selection

When we start our workflows, we always focus on bringing the idea to life with a  visualization tool and this case was no exception. Our team use this tool at all stages  of the workflow to achieve a common understanding of the problem among a  diverse group of stakeholders, to make sense of our observations, to capture new  concepts and make them tangible.

Application

First, we looked at the original federal project toolkit, analyze it using sketches on  the whiteboard. This approach helped our group quickly come to a common  decision that we need to move away from the recommendations of the federal  toolkit for our project and offer our own version of the solution for choosing a place  for an event and filling it. Due to for our conclusion, we decided to look for a ready- made venue in the city that would satisfy our need.     Then we needed to find ideas to filling of our event to showcase our company as  modern and innovative. We've done our exploration activities of our potential  visitors to solve this problem. For our research, we used the photos of our  subscribers in order to try to understand them.   As a result, we've created personas which exemplified certain attributes our users.  This helped us to understand their and choose the most relevant event content  such as virtual reality techniques, 360 photo booth with the ability to post photo  to Instagram and etc.

Insight & Approach

In the process of working on a project, we learned how to use visualization tool at  every stage of our project work. Especially is it a very useful tool in the begin, when

you do not know what to start. Due to by applying the visual tool, our team  simplified team collaboration and easy to generated excitement for new ideas.

Now I completely agree that Visualizing new possibilities, or current realities, as  vividly as possible contributes to our ability to execute change successfully.  Beginning with the end in mind, visualizing the possibilities as clearly as we can be  a powerful aid in the innovation process.


Reflection – Visualization Challenge I am work as marketing manager in my organization 's marketing department and we have challenge to adapt a large event ( 4 g cinema ) that was held in a big city ( more than 1,000,000 people ) and now we need hold it in a small city . The project is limited to internal resources ( i.e. , budget and employee time ) . Selection When we start our workflows , we always focus on bringing the idea to life with a visualization tool and this case was no exception . Our team use this tool at all stages of the workflow to achieve a common understanding of the problem among a diverse group of stakeholders , to make sense of our observations , to capture new concepts and make them tangible . Application First , we looked at the original federal project toolkit , analyze it using sketches on the whiteboard . This approach helped our group quickly come to a common decision that we need to move away from the recommendations of the federal toolkit for our project and offer our own version of the solution for choosing a place for an event and filling it . Due to for our conclusion , we decided to look for a ready- made venue in the city that would satisfy our need . Then we needed to find ideas to filling of our event to showcase our company as modern and innovative . We 've done our exploration activities of our potential visitors to solve this problem . For our research , we used the photos of our subscribers in order to try to understand them . As a result , we 've created personas which exemplified certain attributes our users . This helped us to understand their and choose the most relevant event content such as virtual reality techniques , 360 photo booth with the ability to post photo to Instagram and etc . Insight & Approach In the process of working on a project , we learned how to use visualization tool at every stage of our project work . Especially is it a very useful tool in the begin , when you do not know what to start . Due to by applying the visual tool , our team simplified team collaboration and easy to generated excitement for new ideas . Now I completely agree that Visualizing new possibilities , or current realities , as vividly as possible contributes to our ability to execute change successfully . Beginning with the end in mind , visualizing the possibilities as clearly as we can be a powerful aid in the innovation process .