DT Tool Assignment- Learning Launch "Bar2Home"'

1. Challenge:

For this assignment, the project that I have used is an idea that have called “Bar2Home”. The  problems I have with this problem is as below:

1. In Malaysia, we have the highest tax on alcohol, which creates a huge problem with

counterfeit and smuggled alcohol, which gives people a lot of distrust on liquor stores.

2. Drink driving is a problem with stringent laws that scares away people from bars.  3. Casual drinkers do not have the time to buy mixer sets to drink at home.

Our solutions will eliminate the problems by delivering original authenticated alcohol with mixers  directly to their homes.

2. Tool selection

The tool I have chosen for this is the Learning Launch tool because:

  We already have a brick and mortar store up and running in Kuala Lumpur with ready stock,  which will allow us to test the market quickly.

  Using existing motorcycle delivery services in Malaysia, we can deliver to market fast.

  We have existing menu suggestions in the shop that we can push to customers fast

Hence, by having all these, we can test our hypothesis and push a prototype solution fast, gather  information, adapt, and launch.

3. Application:

Idea:

Our problem was to push more drinks during the lockdown period in Malaysia to people who can’t  go to bars or drive after drinking. So, the solution was a home delivery of cocktail sets example  below:

Target Audience:

  People who are in lockdown.

  Young urban female with passion for fresh cocktails.

  People who do not know where to buy the alcohol/drink combination.

The current alternative of going to the bar or liquor shop is not viable as the premises are closed due  to Covid19.

Learnings

  Our suggested combinations were not familiar to local audience. We had to tweak flavours  and combinations.

  We had to take last minute orders and prepare delivery in rush because we realize people  don’t decide to drink in advance.

  Some premium liquor sets do not sell due to high costs, which made us create new cheaper  combinations

Outcome:

  18 packages sold before based on hypothesis alone

  62 packages sold after learnings implemented.

  Learning launch made us increase our sales by 3.5 times.

Approach:

For the follow next time we something similar, I will still use the same learning launch tool because  we hold stocks that last longer that average.

The only difference it would be is that we want to send out surveys and questionnaires about  customer preference before we decide of creating the combination of sets.


DT Tool Assignment- Learning Launch " Bar2Home " ' 1 . Challenge : For this assignment , the project that I have used is an idea that have called “ Bar2Home ” . The problems I have with this problem is as below : 1 . In Malaysia , we have the highest tax on alcohol , which creates a huge problem with counterfeit and smuggled alcohol , which gives people a lot of distrust on liquor stores . 2 . Drink driving is a problem with stringent laws that scares away people from bars . 3 . Casual drinkers do not have the time to buy mixer sets to drink at home . Our solutions will eliminate the problems by delivering original authenticated alcohol with mixers directly to their homes . 2 . Tool selection The tool I have chosen for this is the Learning Launch tool because :  We already have a brick and mortar store up and running in Kuala Lumpur with ready stock , which will allow us to test the market quickly .  Using existing motorcycle delivery services in Malaysia , we can deliver to market fast .  We have existing menu suggestions in the shop that we can push to customers fast Hence , by having all these , we can test our hypothesis and push a prototype solution fast , gather information , adapt , and launch . 3 . Application : Idea : Our problem was to push more drinks during the lockdown period in Malaysia to people who ca n’t go to bars or drive after drinking . So , the solution was a home delivery of cocktail sets example below : Target Audience :  People who are in lockdown .  Young urban female with passion for fresh cocktails .  People who do not know where to buy the alcohol / drink combination . The current alternative of going to the bar or liquor shop is not viable as the premises are closed due to Covid19 . Learnings  Our suggested combinations were not familiar to local audience . We had to tweak flavours and combinations .  We had to take last minute orders and prepare delivery in rush because we realize people do n’t decide to drink in advance .  Some premium liquor sets do not sell due to high costs , which made us create new cheaper combinations Outcome :  18 packages sold before based on hypothesis alone  62 packages sold after learnings implemented .  Learning launch made us increase our sales by 3.5 times . Approach : For the follow next time we something similar , I will still use the same learning launch tool because we hold stocks that last longer that average . The only difference it would be is that we want to send out surveys and questionnaires about customer preference before we decide of creating the combination of sets .