Reflection – Storytelling

Challenge & Selection    Storytelling is a tool that I use a lot. I am a second year MBA student. There are multiple  projects where storytelling can be used to convey your point in an efficient way. There is  enormous amounts pressure academically. In many instances students from the same class  are given the same data and the only thing that differentiates us is our approach towards the  deliverables. The challenge here was to convince my academic group to incorporate design  thinking.    Application    Name of the Project: Responsible tourism-promotion of sustainable beach activities and  waste management measures    Name of the client:  Department of tourism – Udupi, Government of Karnataka, India    Main objective of the project was to sustainably increase the footfall of tourists and make  sure that there is minimum or close to no damage to the environment in the process. And  also promote waste management and the use of biodegradable cutleries by the vendors at  the beach.    Insights & Approach

After conducting in-depth studies about the tourism in Udupi district the team come up with  the following outputs for the project on promotion of sustainable beach activities and waste  management measures

1. Establishing a temporary end to end supply chain for THONSE CHAT SHOP with Bakey’s

to supply edible cutlery on a trial Basis.

2. Establishing and spreading awareness by distribution of pamphlets to tourists in

synchronicity with the police officials.

3. Waste Segregation Proposal for Malpe and Kapu.  4. Educating the children at local schools on beach cleanliness and biodegradable

practices during SEG events and computer workshops.

5. Pitch to Incentivize the eateries that switch to biodegradable products and edible

cutlery throughout Malpe and Kapu.

We introduced the concept of biodegradable cutlery to hawkers at Kapu and they too seemed  to be on board the whole idea of sustainability. We also got in touch with the officials at Kapu  and apprised them of the groups plan. They were quite intrigued by the project and offered  full support to any requirements that our group might have had. With the help of the officials  at Kapu, we were able to set up dustbins on the beach, much like the ones set up at Malpe  beach.

We used the tools of design thinking throughout our project. The final stage was a  presentation where we had to convey what we had done since the last 6 months. The tool of  storytelling was actively used in sub parts of the project as well as the final presentation.


Reflection – Storytelling Challenge & Selection Storytelling is a tool that I use a lot . I am a second year MBA student . There are multiple projects where storytelling can be used to convey your point in an efficient way . There is enormous amounts pressure academically . In many instances students from the same class are given the same data and the only thing that differentiates us is our approach towards the deliverables . The challenge here was to convince my academic group to incorporate design thinking . Application Name of the Project : Responsible tourism - promotion of sustainable beach activities and waste management measures Name of the client : Department of tourism – Udupi , Government of Karnataka , India Main objective of the project was to sustainably increase the footfall of tourists and make sure that there is minimum or close to no damage to the environment in the process . And also promote waste management and the use of biodegradable cutleries by the vendors at the beach . Insights & Approach After conducting in - depth studies about the tourism in Udupi district the team come up with the following outputs for the project on promotion of sustainable beach activities and waste management measures 1 . Establishing a temporary end to end supply chain for THONSE CHAT SHOP with Bakey ’s to supply edible cutlery on a trial Basis . 2 . Establishing and spreading awareness by distribution of pamphlets to tourists in synchronicity with the police officials . 3 . Waste Segregation Proposal for Malpe and Kapu . 4 . Educating the children at local schools on beach cleanliness and biodegradable practices during SEG events and computer workshops . 5 . Pitch to Incentivize the eateries that switch to biodegradable products and edible cutlery throughout Malpe and Kapu . We introduced the concept of biodegradable cutlery to hawkers at Kapu and they too seemed to be on board the whole idea of sustainability . We also got in touch with the officials at Kapu and apprised them of the groups plan . They were quite intrigued by the project and offered full support to any requirements that our group might have had . With the help of the officials at Kapu , we were able to set up dustbins on the beach , much like the ones set up at Malpe beach . We used the tools of design thinking throughout our project . The final stage was a presentation where we had to convey what we had done since the last 6 months . The tool of storytelling was actively used in sub parts of the project as well as the final presentation .