Challenge & Selection

I am from a Central Asian country (there are very few people who speak fluent  English).  It so happened that I worked as a waiter in a seaside cafe. The cafe was  very popular with foreigners, but unfortunately, the cafe staff did not speak  English.

The diner staff did not speak English and many of the local dishes were not well  known, the menu was not always very representative of the food. I was  overwhelmed at the time with a desire to talk to foreigners, I really wanted to get to  know them to improve my English. I came up with an idea, what if we could tell  stories about each dish to each visitor. This would be a great opportunity to share  an interesting story, meet people, and leave a memory. The seaside cafes are  different from the others because people come there to relax, they're usually in a  good mood, they're relaxed. This was a great opportunity.

Application

I read a lot of stories about the national dishes, prepared thoroughly.

Perhaps I was inspired by the stories about Michelin restaurants where the chef  finds an approach to each guest, carefully talking about the dishes.

Luckily for me the foreigners were very interesting to listen to the stories and they  told me theirs in return. It was important to me to see people's eyes burning, that it  gives them pleasure. After all, as you know, good memories stay in our minds for a  long time. I also shared tips on where to go next time, what places to visit. It was  important to me that people remember this place. So that they remembered to have  pleasant emotions. So that after some time, they also could tell about these stories  to their loved ones. And all the guests were different from different countries and  different activities. It was important for me to connect with people. It wasn't just a  matter of being client-oriented, it was necessary for people to remember these  experiences, their feelings of warmth and comfort for a long time. After all, we  often tell stories in the circle of our closest people.

Insight & Approach

I believe that successful storytelling is characterized by the need for people to  share stories. Children learn this world through games and adults learn through  stories. The brighter and more interesting the story, the stronger and more  memorable it is. For cafe storytelling opened an opportunity to get clients for many  years ahead, people full of memories of this wonderful place, to meet many  interesting people.

It was a lesson for me. I learned that a customer is not just someone who will bring  you money. It is probably your future friend, someone with whom you will have a  wonderful, kind connection for years to come.


Challenge & Selection I am from a Central Asian country ( there are very few people who speak fluent English ) . It so happened that I worked as a waiter in a seaside cafe . The cafe was very popular with foreigners , but unfortunately , the cafe staff did not speak English . The diner staff did not speak English and many of the local dishes were not well known , the menu was not always very representative of the food . I was overwhelmed at the time with a desire to talk to foreigners , I really wanted to get to know them to improve my English . I came up with an idea , what if we could tell stories about each dish to each visitor . This would be a great opportunity to share an interesting story , meet people , and leave a memory . The seaside cafes are different from the others because people come there to relax , they 're usually in a good mood , they 're relaxed . This was a great opportunity . Application I read a lot of stories about the national dishes , prepared thoroughly . Perhaps I was inspired by the stories about Michelin restaurants where the chef finds an approach to each guest , carefully talking about the dishes . Luckily for me the foreigners were very interesting to listen to the stories and they told me theirs in return . It was important to me to see people 's eyes burning , that it gives them pleasure . After all , as you know , good memories stay in our minds for a long time . I also shared tips on where to go next time , what places to visit . It was important to me that people remember this place . So that they remembered to have pleasant emotions . So that after some time , they also could tell about these stories to their loved ones . And all the guests were different from different countries and different activities . It was important for me to connect with people . It was n't just a matter of being client - oriented , it was necessary for people to remember these experiences , their feelings of warmth and comfort for a long time . After all , we often tell stories in the circle of our closest people . Insight & Approach I believe that successful storytelling is characterized by the need for people to share stories . Children learn this world through games and adults learn through stories . The brighter and more interesting the story , the stronger and more memorable it is . For cafe storytelling opened an opportunity to get clients for many years ahead , people full of memories of this wonderful place , to meet many interesting people . It was a lesson for me . I learned that a customer is not just someone who will bring you money . It is probably your future friend , someone with whom you will have a wonderful , kind connection for years to come .