Challenge:

In my innovation lab course my instructor has given my group (consisting of 4 members)  project regarding car safety i.e. I have to design something regarding safety of car so as to  prevent accidents on roads. So the challenge given to me was for passenger vehicles compact  SUV’s and hatchbacks in India. We have to complete this project in 3 weeks. So firstly we do  mind-storming and come up with 5 ideas each and then out of those ideas we shortlist two  ideas:

1) Car guard: In this we would use external cover that is detachable and can be placed on

during long routes. This was our primary plan as agreed by all team members.

2) Car sensors: This will tell that vehicle is approaching near you and will give you alert

to stop or reduce speed etc. This was our alternate plan.

So using this course we refer to all the tools and we were thinking which tool to use so as to  ease our process.

Selection:

As we have only 3 weeks of time so we have to do the research, analyse the research, get  insights from research, and track whether we are going in right direction or we were  straying from right path. So we started our marketing research with the help of  questionnaires and we gain insights from sample size of 80.After going through all tools  we finally select mind-mapping as it's used to look for insights that would lead to more  creative solutions to our design challenge and would help to use insights to create the  required design solutions.

Application:

First we thought to go with our selected car guard model but after research we found that  people were concerned about their safety but not at cost of hampering beautification of  their car, i.e they were not preferring to choose this as this spoils the image of their car as  in India people love their car and specially in north car is the status symbol of the family.  So we have to drop this plan and come to our alternate plan of car sensors. Here we used  mind mapping tool as this tool help in getting real insights and help in figuring out which  parameters were important or significant and what would be impact of small changes and  what would be impact of change of plan etc.

Insights:

By using mind mapping tools our team found that first don’t come to conclusion first and  don’t find your assumptions will be correct or liked by all and we should have a backup  plan. It was good that we had a backup plan. Using it we also came to know that we have  to build our design based on consumer’s needs and perception not what according to what  we think as the it is a fact that the thing which is according to us most useful to  consumers might not actually be that useful to consumers.

So this helped us to use car sensors instead of car guard & also these don’t hamper car’s  beautification and were widely easily accepted when asked for their views.

Approach:

As mentioned that our team has already gone through several design thinking activities/tools and  prefer mind mapping at that moment of time as it suits perfectly. As already mentioned, our team  needs insights to review from our research and this will help in future also. In future learner launch  will also be a good tool and will help to select or reject idea at earlier stage and will be cost effective  also.


Challenge : In my innovation lab course my instructor has given my group ( consisting of 4 members ) project regarding car safety i.e. I have to design something regarding safety of car so as to prevent accidents on roads . So the challenge given to me was for passenger vehicles compact SUV ’s and hatchbacks in India . We have to complete this project in 3 weeks . So firstly we do mind - storming and come up with 5 ideas each and then out of those ideas we shortlist two ideas : 1 ) Car guard : In this we would use external cover that is detachable and can be placed on during long routes . This was our primary plan as agreed by all team members . 2 ) Car sensors : This will tell that vehicle is approaching near you and will give you alert to stop or reduce speed etc . This was our alternate plan . So using this course we refer to all the tools and we were thinking which tool to use so as to ease our process . Selection : As we have only 3 weeks of time so we have to do the research , analyse the research , get insights from research , and track whether we are going in right direction or we were straying from right path . So we started our marketing research with the help of questionnaires and we gain insights from sample size of 80.After going through all tools we finally select mind - mapping as it 's used to look for insights that would lead to more creative solutions to our design challenge and would help to use insights to create the required design solutions . Application : First we thought to go with our selected car guard model but after research we found that people were concerned about their safety but not at cost of hampering beautification of their car , i.e they were not preferring to choose this as this spoils the image of their car as in India people love their car and specially in north car is the status symbol of the family . So we have to drop this plan and come to our alternate plan of car sensors . Here we used mind mapping tool as this tool help in getting real insights and help in figuring out which parameters were important or significant and what would be impact of small changes and what would be impact of change of plan etc . Insights : By using mind mapping tools our team found that first do n’t come to conclusion first and do n’t find your assumptions will be correct or liked by all and we should have a backup plan . It was good that we had a backup plan . Using it we also came to know that we have to build our design based on consumer ’s needs and perception not what according to what we think as the it is a fact that the thing which is according to us most useful to consumers might not actually be that useful to consumers . So this helped us to use car sensors instead of car guard & also these do n’t hamper car ’s beautification and were widely easily accepted when asked for their views . Approach : As mentioned that our team has already gone through several design thinking activities / tools and prefer mind mapping at that moment of time as it suits perfectly . As already mentioned , our team needs insights to review from our research and this will help in future also . In future learner launch will also be a good tool and will help to select or reject idea at earlier stage and will be cost effective also .