Challenge

I am a member of my organization’s marketing development department and my challenge  is to find new project opportunities and ideas by taking into consideration the strategic  initiatives of ACME. Acording to that we want to focus in gaming industry and gamers  needs. So we needed to find an innovative idea which both satisfied gamers need and also  served for “digital” strategy.

Selection:

I used visual thinking tool to come a common understanding to identify “gamers”. After that  we focused their needs and how we can meet their needs with our company assets. I have  also used the technique of visualization defining the boundaries, key elements, and  relationships between gamers.

Application:

We arranged a meeting first and we invited people from different departments who were  interested in the game. After a group discussion we agreed to launch a gaming packages. I  divided the participants into groups to design an optimum package. I give them  approximately 20 minutes to find a product idea. After brainstorming session each group  made a presentation and shared their products to other groups. Each group made  comments about the advantages and disadvantages of these products. After the insight  session as a whole group, we created a new package that combines new information shared  in the group discussion.

Insight & Approach

I can say that using the visualization method to solve a problem and create new ideas is one  of the most effective methods. People can be more creative and willing to be a participant of  the project when they can see the problem in visual aspects. I also discovered that the most  valuable aspect is the shared insights and learning and I decided to use the visualization  activity in many cases in my job.


Challenge I am a member of my organization ’s marketing development department and my challenge is to find new project opportunities and ideas by taking into consideration the strategic initiatives of ACME . Acording to that we want to focus in gaming industry and gamers needs . So we needed to find an innovative idea which both satisfied gamers need and also served for “ digital ” strategy . Selection : I used visual thinking tool to come a common understanding to identify “ gamers ” . After that we focused their needs and how we can meet their needs with our company assets . I have also used the technique of visualization defining the boundaries , key elements , and relationships between gamers . Application : We arranged a meeting first and we invited people from different departments who were interested in the game . After a group discussion we agreed to launch a gaming packages . I divided the participants into groups to design an optimum package . I give them approximately 20 minutes to find a product idea . After brainstorming session each group made a presentation and shared their products to other groups . Each group made comments about the advantages and disadvantages of these products . After the insight session as a whole group , we created a new package that combines new information shared in the group discussion . Insight & Approach I can say that using the visualization method to solve a problem and create new ideas is one of the most effective methods . People can be more creative and willing to be a participant of the project when they can see the problem in visual aspects . I also discovered that the most valuable aspect is the shared insights and learning and I decided to use the visualization activity in many cases in my job .