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Design Thinking Course

Challenge and Selection      I selected Mind Mapping (Module 3) to develop a strategic vision, stimulate ideas, track  socio-cultural patterns and invisible connections, gain deep human centered insight and  detect the emotional needs of our audience to find a common thread between all the  different elements and activities proposed during the event, through mind mapping we  are looking to find solutions to enhance the atmosphere, the culinary experience and the  workshops proposed through out the event compared to the last 2 editions that took  place in Casablanca, Morocco during late fall season of 2014 and 2015.   Our challenge is to integrate a healthy vegetarian lifestyle in the community, build  bridges between our audience and the local organic farmers, yoga and music instructors  around a healthy meal with special flavors and recipes, while keeping in mind that  Moroccans used to eat very little meat and had a wider choice of vegetarian dishes  today eating meat is a lifestyle that leads to many diseases and environmental issues  but has increased significantly in the last 50 years, due to fear of malnutrition,  desertification of the land (Desert), the need for survival, however today, it is a sign of  wealth, power and belonging to a higher social class.         Application       Along with other stakeholders, we each drew a mind map based on the 4 main elements  (Music/ Vegetarian cuisine/ Workshops/ Cultural Exchange) while relying on existing  data, resources and feedback from our audience to guide us through out the process.  After brainstorming comparing and the results, i clustered similar ideas and emotions to  one large mind map (Attached below) keeping in mind the challenge that we are facing,  to help us generate a storyboard with keywords, shuffling them together, combining  ideas, gave us a deeper perspective and seeing the big picture and the connection or  common thread between the different 4 poles of the event, visually stimulated by  creative thoughts to help better understand our challenge and develop a rich and cultural  event, gathering different ages, social background, gender, cultural, and ethnicities as  one community.    Insight & Approach    We are getting deep insights in getting to know our audience and their needs, it has  allowed us to focus on the most engaging activities and ideas, drawing connections and  combining ideas, getting to the core and the heart of the problem while consistently  reminding our selves of the challenge to no drift too far from away from the question, this  has helped develop a design criteria before moving to the possibilities which lead us to

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innovative ideas and concepts for a menu, line-up, flyer, decoration, ambiance that will  be appealing to everyone who is looking for a new experience.    This has helped inspire a menu from world cultures and culinary cuisines, and relative  workshops to add that reflects the insight revealed through mind mapping, existing  resources and data from previous editions, shedding light on the connections between  vegetarian lifestyle and it’s impact on our community and the environment.    Next time i will use mind mapping combined with storytelling or ethnography, to dig  deeper in understanding the dynamics between different cultures, fine tune the  transitions, and the sequence of our event, from the opening of the kitchen to the  headlining act, take our audience on a journey to be remembered.    Health is happiness, Love your health you forever live happy.  Eating a healthy diet will support local farmers and family owned business.  A balanced community is sustained by tolerance, love and respecting our differences.

Mind Map – Reggae Soup – 2016 - Mohamed Mahmod


Page 1 1/24/2016 Design Thinking Course Challenge and Selection I selected Mind Mapping ( Module 3 ) to develop a strategic vision , stimulate ideas , track socio - cultural patterns and invisible connections , gain deep human centered insight and detect the emotional needs of our audience to find a common thread between all the different elements and activities proposed during the event , through mind mapping we are looking to find solutions to enhance the atmosphere , the culinary experience and the workshops proposed through out the event compared to the last 2 editions that took place in Casablanca , Morocco during late fall season of 2014 and 2015 . Our challenge is to integrate a healthy vegetarian lifestyle in the community , build bridges between our audience and the local organic farmers , yoga and music instructors around a healthy meal with special flavors and recipes , while keeping in mind that Moroccans used to eat very little meat and had a wider choice of vegetarian dishes today eating meat is a lifestyle that leads to many diseases and environmental issues but has increased significantly in the last 50 years , due to fear of malnutrition , desertification of the land ( Desert ) , the need for survival , however today , it is a sign of wealth , power and belonging to a higher social class . Application Along with other stakeholders , we each drew a mind map based on the 4 main elements ( Music/ Vegetarian cuisine/ Workshops/ Cultural Exchange ) while relying on existing data , resources and feedback from our audience to guide us through out the process . After brainstorming comparing and the results , i clustered similar ideas and emotions to one large mind map ( Attached below ) keeping in mind the challenge that we are facing , to help us generate a storyboard with keywords , shuffling them together , combining ideas , gave us a deeper perspective and seeing the big picture and the connection or common thread between the different 4 poles of the event , visually stimulated by creative thoughts to help better understand our challenge and develop a rich and cultural event , gathering different ages , social background , gender , cultural , and ethnicities as one community . Insight & Approach We are getting deep insights in getting to know our audience and their needs , it has allowed us to focus on the most engaging activities and ideas , drawing connections and combining ideas , getting to the core and the heart of the problem while consistently reminding our selves of the challenge to no drift too far from away from the question , this has helped develop a design criteria before moving to the possibilities which lead us to Page 2 1/24/2016 innovative ideas and concepts for a menu , line - up , flyer , decoration , ambiance that will be appealing to everyone who is looking for a new experience . This has helped inspire a menu from world cultures and culinary cuisines , and relative workshops to add that reflects the insight revealed through mind mapping , existing resources and data from previous editions , shedding light on the connections between vegetarian lifestyle and it ’s impact on our community and the environment . Next time i will use mind mapping combined with storytelling or ethnography , to dig deeper in understanding the dynamics between different cultures , fine tune the transitions , and the sequence of our event , from the opening of the kitchen to the headlining act , take our audience on a journey to be remembered . Health is happiness , Love your health you forever live happy . Eating a healthy diet will support local farmers and family owned business . A balanced community is sustained by tolerance , love and respecting our differences . Mind Map – Reggae Soup – 2016 - Mohamed Mahmod