DESIGN THINKING FOR INNOVATION

Tool applied : Storytelling

Challenge :

Storytelling tool are applicable in our day to day life. As a marketer of a  toothpaste company, I always faced the challenges of how to attract customers,  how to make our new product more attractive. Besides, I also faced challenges of  how to ensure the phenomena of decreasing brand loyalty towards our products  being happened as there are variety of choices for customers to choose in the  markets nowadays.

Selection :

I choose to apply storytelling as it is able to get insight into users, build empathy.   One of the reason is, we can better understand what users want from a solution.   In a marketing company, if marketers use storytelling throughout the marketing  process to ensure that all work focuses on the users needs and the value that  company want to give those users. After completing marketing research to  understand your customer’s needs, you use your research to tell a story about  who your customers are, what they want and how you will provide that. This  makes easier for everyone involved in the project to empathize with the  customers.

Application :

Storytelling involves emotional branding. Emotional branding is the practice of  building brands that directly appeals to customers emotional state, needs and  aspirations. Emotional branding helps to establish a connection between  customer and products. People want to meet demand and advertisers need to  implement these needs in a permanent cycle. Our company launched a campaign  where our customers can share their product experiences through videos and  blog. In a campaign, various food bloggers, artists and others share their  experiences with us. We provided links to purchase our products online with  different emotional videos that helps us to build a strong and loyal customer

base. This types of storytelling enables new customers more willingness to share  their experiences on our products.

Insight :

Through the learning process we got to improve our products features, designs to  meet customers expectations. We realized that people got attracted more by  normal customers review than the celebrities and artists. This helps us in making  our campaign more successful.

Approach :

Through applying the storytelling tools, another tools like visualization and mind- mapping directly applied. In order to perform better results, learning launch is  another tool that I would be considered in the next steps. We need as a team to  review the insights gained from our first two launches and incorporate the  insights into future launch products as this is the most effective way of  approaching solutions.


DESIGN THINKING FOR INNOVATION Tool applied : Storytelling Challenge : Storytelling tool are applicable in our day to day life . As a marketer of a toothpaste company , I always faced the challenges of how to attract customers , how to make our new product more attractive . Besides , I also faced challenges of how to ensure the phenomena of decreasing brand loyalty towards our products being happened as there are variety of choices for customers to choose in the markets nowadays . Selection : I choose to apply storytelling as it is able to get insight into users , build empathy . One of the reason is , we can better understand what users want from a solution . In a marketing company , if marketers use storytelling throughout the marketing process to ensure that all work focuses on the users needs and the value that company want to give those users . After completing marketing research to understand your customer ’s needs , you use your research to tell a story about who your customers are , what they want and how you will provide that . This makes easier for everyone involved in the project to empathize with the customers . Application : Storytelling involves emotional branding . Emotional branding is the practice of building brands that directly appeals to customers emotional state , needs and aspirations . Emotional branding helps to establish a connection between customer and products . People want to meet demand and advertisers need to implement these needs in a permanent cycle . Our company launched a campaign where our customers can share their product experiences through videos and blog . In a campaign , various food bloggers , artists and others share their experiences with us . We provided links to purchase our products online with different emotional videos that helps us to build a strong and loyal customer base . This types of storytelling enables new customers more willingness to share their experiences on our products . Insight : Through the learning process we got to improve our products features , designs to meet customers expectations . We realized that people got attracted more by normal customers review than the celebrities and artists . This helps us in making our campaign more successful . Approach : Through applying the storytelling tools , another tools like visualization and mind- mapping directly applied . In order to perform better results , learning launch is another tool that I would be considered in the next steps . We need as a team to review the insights gained from our first two launches and incorporate the insights into future launch products as this is the most effective way of approaching solutions .