Rubric Assignment

Visualisation

Challenge

Agriculture is the a very important for India and in my country it provides  more than 18% of its GDP which is quite impressive. Unfortunately, the  farmers behind this impressive number still live in poverty conditions. This is  because lack information on where to get market for their products, they lack  information on market prices they must depend on exploitative middlemen  who take advantage of their ignorance. There is also a long distribution chain  that dilutes their revenue. My challenge is to create a simple technology that  can be easily accessed by farmers considering that most of the farmers live in  the rural areas with little access to internet services. This project includes IT  personnel and the marketing team together. The project is a start-up therefore  run by volunteer time. The time line for this project should run for at most 3  months to give our software development team ample time to create a  prototype of the technology. Our partners from Bora farmer’s Sacco will help  us in structuring the first prototype of the technology so us to test it with our  main users. Once we come up with the prototype our marketing  team will help us in our first go-to-market research.

Selection

As a team, we have decided to use the visualisation tool. We believe this will  help us design a simple  yet effective technology that our users can easily navigate. Doing this activity  has helped us in selecting the learning launch tool for our challenge. This  tool will help us go through an iterating process that will improve on our  solution. Thinking of ideas which will help us experiment the idea with a  larger group of farmers.

Application

In our first idea we focused on providing a mobile application that runs on a  smartphone, with incredible features like image capture, chat and location.  This is to ensure we capture quality information about farm products farmers  would like to sell. Our focus was to observe how farmers interact with the  mobile platform. This process helped us understand our market, many  farmers liked the idea behind the technology, however, most of them did not  own a smartphone and they had limited or no internet services due to their  rural geographical locations. Most farmers owned the simple feature phone.  After a lengthy observation on the farmers we realized we should have

focused on human centred design instead of product centred design. We  worked through all possible solutions.  In our second idea was to release the new platform to a group of farmers to  see how they will interact with it. Our focus was to observe to see if there  were any gaps. Through this process it helped us understand our market and  what our users considered simple. After visualising the second platform we  conducted interviews with the farmers who interacted with it to understand  their experiences and to find out if this second prototype was easy to navigate.  Our priority was to ensure that the farmers could use the platform with ease.

Insight

By applying the learning tool, we designed and tested our solutions. Through  the learning process we got to improve our mobile application to meet user’s  expectation. It is through this process we realized that the farmers were more  comfortable with the second mobile application. Our marketing department  used the results of this process to re-strategize our marketing campaign.  Moving forward our business will focus on human centered design to improve  our product and services.

Approach

The learning launch is the appropriate tool for our business. We need as a  team to review the insight gained from our first two launches and incorporate  this insight into future launch designs as this is the most effective and ideal  way of approaching and implementing solutions. Future launch designs shoul  reflect insight gained, progress made, and come closer to a compelling  solution ready for full roll out.

And like they say in my country “Jai Jawan Jai Kisan” which means “Long live  soldiers, long live farmers” so further various other tools can be implemented.


Rubric Assignment Visualisation Challenge Agriculture is the a very important for India and in my country it provides more than 18 % of its GDP which is quite impressive . Unfortunately , the farmers behind this impressive number still live in poverty conditions . This is because lack information on where to get market for their products , they lack information on market prices they must depend on exploitative middlemen who take advantage of their ignorance . There is also a long distribution chain that dilutes their revenue . My challenge is to create a simple technology that can be easily accessed by farmers considering that most of the farmers live in the rural areas with little access to internet services . This project includes IT personnel and the marketing team together . The project is a start - up therefore run by volunteer time . The time line for this project should run for at most 3 months to give our software development team ample time to create a prototype of the technology . Our partners from Bora farmer ’s Sacco will help us in structuring the first prototype of the technology so us to test it with our main users . Once we come up with the prototype our marketing team will help us in our first go - to - market research . Selection As a team , we have decided to use the visualisation tool . We believe this will help us design a simple yet effective technology that our users can easily navigate . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Thinking of ideas which will help us experiment the idea with a larger group of farmers . Application In our first idea we focused on providing a mobile application that runs on a smartphone , with incredible features like image capture , chat and location . This is to ensure we capture quality information about farm products farmers would like to sell . Our focus was to observe how farmers interact with the mobile platform . This process helped us understand our market , many farmers liked the idea behind the technology , however , most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations . Most farmers owned the simple feature phone . After a lengthy observation on the farmers we realized we should have focused on human centred design instead of product centred design . We worked through all possible solutions . In our second idea was to release the new platform to a group of farmers to see how they will interact with it . Our focus was to observe to see if there were any gaps . Through this process it helped us understand our market and what our users considered simple . After visualising the second platform we conducted interviews with the farmers who interacted with it to understand their experiences and to find out if this second prototype was easy to navigate . Our priority was to ensure that the farmers could use the platform with ease . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our mobile application to meet user ’s expectation . It is through this process we realized that the farmers were more comfortable with the second mobile application . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . Approach The learning launch is the appropriate tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs shoul reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out . And like they say in my country “ Jai Jawan Jai Kisan ” which means “ Long live soldiers , long live farmers ” so further various other tools can be implemented .