I am an IB student, and I take Design Technology at higher level. My course expects us to design  an innovative product that satisfies the target user. Personally, this was very challenging for me  because it was my first time researching the market and finding an area in a niche market which  needs improvement.   Once I established an area that I can improve, I started to research specific products that were  already in the market. My goal was to find a product on the market that I can improve. This was  challenging, because I did not know what a consumer would ask from a potential product that  they would buy.   During the process of coming up with design ideas, I tried to use the knowledge I learnt from  design thinking course. The instant tool that came up to my mind was visualization.  Visualization is a design thinking tool that people use to communicate their ideas. We think  about possibilities that we haven't yet seen. It allows us to to think in a nonverbal way. As well  as accessing parts of our brain to be more creative.   I selected this tool because I was struggling to come up with possible demands that the  audience may ask from the design ideas I had. I knew my target audience, and I had an  identified problem, however my lack of experience in product design, did not allow me to think  creatively to come up with possible manufacturing mistakes and audience demands.    Even though it was a difficult journey for me, I always tried to make up scenarios in my head.  For example, I created a persona and identified the character’s problem and why they would  need my product.  This was very helpful for me, because it brought purpose to my product idea.  Then I started visually thinking about the places where my product could be used. This was  helpful in the sense of planning the aesthetics of the product. Because my target audience was  children who are between 4-9. This made me realize that the product should not be heavy and  should be portable.   Next time I will also include storytelling tool. I think it is important to identify the personae and  anti-personae in order to create a successful product. Using the storytelling tool would allow  the audience to have an emotional connection and have a larger purpose. A good story, is  designed for the  target audience. It may not connect to everyone, and not always make sense  to everyone, because it specifically target the audience. Using storytelling technique would  allow the audience to connect to the product using ethos. It would direct their emotions and  ideologies. I believe that creating a product that specifically applies to the needs and wishes of  the target audience would increase the success of the design in long term.


I am an IB student , and I take Design Technology at higher level . My course expects us to design an innovative product that satisfies the target user . Personally , this was very challenging for me because it was my first time researching the market and finding an area in a niche market which needs improvement . Once I established an area that I can improve , I started to research specific products that were already in the market . My goal was to find a product on the market that I can improve . This was challenging , because I did not know what a consumer would ask from a potential product that they would buy . During the process of coming up with design ideas , I tried to use the knowledge I learnt from design thinking course . The instant tool that came up to my mind was visualization . Visualization is a design thinking tool that people use to communicate their ideas . We think about possibilities that we have n't yet seen . It allows us to to think in a nonverbal way . As well as accessing parts of our brain to be more creative . I selected this tool because I was struggling to come up with possible demands that the audience may ask from the design ideas I had . I knew my target audience , and I had an identified problem , however my lack of experience in product design , did not allow me to think creatively to come up with possible manufacturing mistakes and audience demands . Even though it was a difficult journey for me , I always tried to make up scenarios in my head . For example , I created a persona and identified the character ’s problem and why they would need my product . This was very helpful for me , because it brought purpose to my product idea . Then I started visually thinking about the places where my product could be used . This was helpful in the sense of planning the aesthetics of the product . Because my target audience was children who are between 4 - 9 . This made me realize that the product should not be heavy and should be portable . Next time I will also include storytelling tool . I think it is important to identify the personae and anti - personae in order to create a successful product . Using the storytelling tool would allow the audience to have an emotional connection and have a larger purpose . A good story , is designed for the target audience . It may not connect to everyone , and not always make sense to everyone , because it specifically target the audience . Using storytelling technique would allow the audience to connect to the product using ethos . It would direct their emotions and ideologies . I believe that creating a product that specifically applies to the needs and wishes of the target audience would increase the success of the design in long term .