Reflection Assignment – Mind mapping

Challenge

As part of an emerging event management start-up, each project provided us with a new learning  experience. As part of the first project, we were to organize friendship day event for children in a  reputed apartment space. With this project, we realised numerous mistakes we had committed during  the planning phase of the project. Our choice of colours, layout of the organized event, games selected  were not feasible as per the layout of the apartment, which in turn led to onsite change of plan and  ultimately ended up being an unpleasant experience for the guests.

Selection

Mind mapping method was opted to optimise our planning phase of our events. Considering that each  event is different and could involve numerous constraints, we wanted to develop categories and  prepare a standard checklist to ensure the client needs are well captured while optimizing our efforts  for organizing the event.

Application

A primary research was conducted to identify the basic needs for each category of events, such as,  weddings, birthday celebrations, etc., These inputs were then gathered and displayed on a board. The  idea was to identify any linkages and patterns in specific clusters of clients so we could achieve certain  degree of optimization on our efforts for certain events. The sticky notes gathered were grouped in  clusters such as, pink decoration were preferred for girls birthday celebrations, bachelorette parties  and baby showers. Hence, all these events were put into the cluster of pink decorations. This way we  could identify common linkages to the common resources that may be required.

Insight

One of the major advantage of using mind mapping was the optimum utilization of our resources  thereby cutting down cost drastically. The clusters also provided insights on common characteristics  shared with specific events that in turn helped us in providing standard set of options for certain  events and the customer could choose add-on services over and above the standard service. This way  we optimized man-hours required for a specific job by standardizing the cluster with common  characteristics and by having specialized human resources.

Approach

Having understood other design thinking tools, I look forward to apply learning launch for specific  corporate events that come from specific industries.


Reflection Assignment – Mind mapping Challenge As part of an emerging event management start - up , each project provided us with a new learning experience . As part of the first project , we were to organize friendship day event for children in a reputed apartment space . With this project , we realised numerous mistakes we had committed during the planning phase of the project . Our choice of colours , layout of the organized event , games selected were not feasible as per the layout of the apartment , which in turn led to onsite change of plan and ultimately ended up being an unpleasant experience for the guests . Selection Mind mapping method was opted to optimise our planning phase of our events . Considering that each event is different and could involve numerous constraints , we wanted to develop categories and prepare a standard checklist to ensure the client needs are well captured while optimizing our efforts for organizing the event . Application A primary research was conducted to identify the basic needs for each category of events , such as , weddings , birthday celebrations , etc . , These inputs were then gathered and displayed on a board . The idea was to identify any linkages and patterns in specific clusters of clients so we could achieve certain degree of optimization on our efforts for certain events . The sticky notes gathered were grouped in clusters such as , pink decoration were preferred for girls birthday celebrations , bachelorette parties and baby showers . Hence , all these events were put into the cluster of pink decorations . This way we could identify common linkages to the common resources that may be required . Insight One of the major advantage of using mind mapping was the optimum utilization of our resources thereby cutting down cost drastically . The clusters also provided insights on common characteristics shared with specific events that in turn helped us in providing standard set of options for certain events and the customer could choose add - on services over and above the standard service . This way we optimized man - hours required for a specific job by standardizing the cluster with common characteristics and by having specialized human resources . Approach Having understood other design thinking tools , I look forward to apply learning launch for specific corporate events that come from specific industries .