Challenge

I am a member of my organization’s online marketing department and our challenge is to improve the  workflow or a product within the company in order to increase sales in the online channel and to spend  marketing budgets on the right campaigns.

The project/ product scope online application and interactive website for the insurance company  includes the online marketing department composed of 4 employees, hat needs to deal with larger  department and IT department, with whom we work closely. The project is limited to internal resources  (i.e., budget and employee time). The project should not exceed 15 days and the solution should include  an even distribution of working hours amongst the team members. We will focus on trying to uncover  what our team members, as well as key stakeholders within the larger marketing department and IT  department, consider to be ineffective or problematic about the workflow.

Selection

Our team has already gone through several design thinking activities and sessions, so we are ready to  try the launch of the website and application.  the application launch is an experiment meant to test an  idea and service of a new feature integration.

Application

For our first application launch, we focused on the execution of our online marketing tasks.  we wanted  to see if we could structure our tasks, projects, and processes to adapt the methods of other project  management for our work (time, daily, other projects and requests)

to become more flexible. the structure and execution were the main causes of our workflow challenge.

Our team went through a training program with a project management and time management solution  for projects.

Next, we went through workshops to structure our duties and processes in a more managed way. These  two sessions occurred within in a a short timeslot

. We expected to produce a document with a clear description of our new, application and website  processes/workflow.

For our second website launch, we focused on clarity about our tasks and priorities and what features  should we start with. prioritization of tasks was the main cause of our workflow challenge.

Our team completed several meetings and survey. Additionally, stakeholders from the larger  department and IT department also did workshops. The surveys included questions about our new,  features, understanding the process and the prioritization of tasks, and feelings about the change, and  were conducted within the timeframe.

Insight

By applying the launch, our department identified our process and designed launches to test these  features. also, we thought through anticipated results, expecting to find that a more acceptable  approach would improve our workflow and to add more features, and that both our team and the key  stakeholders would be open to the new prioritization of tasks and process.

Our actual results were slightly different from what we anticipated: while our team was open to the  prioritization of tasks and process, the key stakeholders in the larger marketing department and IT  department expressed some concerns. then, our team review this insight and incorporate it into future  feature designs. The ongoing incorporation of insight is particularly important at this stage, as launches  come before a full rollout in the design thinking timeframe.

Approach

Given that our team has already gone through several design thinking activities/tools and at this stage  in the timeframe, the learning launch is the appropriate tool. As previously mentioned, our team needs  to review the insight gained from previous launches and incorporate this insight into future launch  designs. Future launch designs should include  insight gained, progress made, and come closer to a  compelling solution and features ready for the public.


Challenge I am a member of my organization ’s online marketing department and our challenge is to improve the workflow or a product within the company in order to increase sales in the online channel and to spend marketing budgets on the right campaigns . The project/ product scope online application and interactive website for the insurance company includes the online marketing department composed of 4 employees , hat needs to deal with larger department and IT department , with whom we work closely . The project is limited to internal resources ( i.e. , budget and employee time ) . The project should not exceed 15 days and the solution should include an even distribution of working hours amongst the team members . We will focus on trying to uncover what our team members , as well as key stakeholders within the larger marketing department and IT department , consider to be ineffective or problematic about the workflow . Selection Our team has already gone through several design thinking activities and sessions , so we are ready to try the launch of the website and application . the application launch is an experiment meant to test an idea and service of a new feature integration . Application For our first application launch , we focused on the execution of our online marketing tasks . we wanted to see if we could structure our tasks , projects , and processes to adapt the methods of other project management for our work ( time , daily , other projects and requests ) to become more flexible . the structure and execution were the main causes of our workflow challenge . Our team went through a training program with a project management and time management solution for projects . Next , we went through workshops to structure our duties and processes in a more managed way . These two sessions occurred within in a a short timeslot . We expected to produce a document with a clear description of our new , application and website processes / workflow . For our second website launch , we focused on clarity about our tasks and priorities and what features should we start with . prioritization of tasks was the main cause of our workflow challenge . Our team completed several meetings and survey . Additionally , stakeholders from the larger department and IT department also did workshops . The surveys included questions about our new , features , understanding the process and the prioritization of tasks , and feelings about the change , and were conducted within the timeframe . Insight By applying the launch , our department identified our process and designed launches to test these features . also , we thought through anticipated results , expecting to find that a more acceptable approach would improve our workflow and to add more features , and that both our team and the key stakeholders would be open to the new prioritization of tasks and process . Our actual results were slightly different from what we anticipated : while our team was open to the prioritization of tasks and process , the key stakeholders in the larger marketing department and IT department expressed some concerns . then , our team review this insight and incorporate it into future feature designs . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeframe . Approach Given that our team has already gone through several design thinking activities / tools and at this stage in the timeframe , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained from previous launches and incorporate this insight into future launch designs . Future launch designs should include insight gained , progress made , and come closer to a compelling solution and features ready for the public .