Gabriel Lara

Reflection – Storytelling

Design thinking for innovation Course

Challenge and Selection:

The tool chosen is storytelling. This tool was adopted by me when I had to present a HR Management  project to top management. The challenge was to present the creation of a tool that was useful and  effective for the purpose.

This tool was chosen because it allowed me to quickly and effectively represent the main phases  (problem; resolution; conclusions) of a complex project in an attractive and immediate way. In fact, with  storytelling it was possible to present the project in a figurative way and therefore to imprint it more easily  in the memory of the stakeholders. In this way, attention was more easily captured by simultaneously  stimulating their interaction, especially towards an audience diversified.

Images, music and effects are the best way to impress a memory. The challenge lies in adapting  everything harmoniously in order to produce a result that reflects reality in a coherent way.

Application:

The storytelling it was represented by a video animation with a fun scenographic content (cartoon style)  but consistent with real situation (both for the sequences and for the situations represented in it), using a  simple and precise script that it was able to describe the project in all its main phases. The storytelling in  video animation made it possible to represent the most articulated path of the project (made up of the  main project phases addressed) in a simple and attractive way and to lead the listener towards the final  product (the tool created for the purpose) which was presented in live and interactive mode after the  storytelling.

The storytelling in video animation was introduced by a standard presentation that technically exposed  the problem addressed through specific numbers and graphs (statistics data). The introductory

presentation however used a style adapted to the subsequent video animation, without ever creating a  clear and brutal detachment. The purpose of the initial introduction was to lead the auditors to a conscious  listening to the subsequent storytelling.

An emotional path was deliberately created, starting from an emotional state of alert (the numbers, the

problem that emerged from the statistics) without ever frightening and without ever losing the listener's  trust (use of fonts, scripts, gentle colors, references and timely statistics), to an emotional state of  expectation and curiosity through the vision of the storytelling in video animation without ever boring the  auditors until to the final solution of the product, leading towards an emotional state of relief.

The video animation was accompanied by room effects, managed in a pertinent way and in harmony with  the projected animation, in order to emphasize the messages conveyed in it. For example, when the  presentation switched from standard (statistics data presentation) mode to video animation, the lights in  the room were dimmed, changed in tone when the instrument was shown in live mode and raised when

it was time for questions and answers. During the whole presentation (slide, video animation and live  demonstration) attention was obtained, the contents were all dealt with and curiosity was stimulated.

Gabriel Lara

The compliments received at the end, mainly focused on the storytelling approached in video animation  mode (cartoon style).

Insight:

The tool I used was chosen by a main need, how to present something of which the others do not know  the details so as not to have constant and always stimulated their attention.

The intuition came from a fundamental principle: "If you cannot explain it in a simple way, you have not  understood it well enough" (Albert Einstein).

The criterion of simplicity has therefore led to an unusual and disruptive approach to the ordinary style  for which the top managers are subjected. The goal was to make something complex anyway simple and

fun. The complexity of the project was conveyed by the originality of its presentation and to do this its  necessary to have full mastery of the elements it contains. The desired and obtained effect was the wow  effect.

Approach:

At the end of the presentation, however, give useful references with which to interface for specific further  details and developments. In order to follow up on the project towards those interested in using it. The  storytelling, above all in cartoons-style video animation, tends to take up a lot of space in the listener's  memory, eroding a good part of the entire presentation of the project. The risk was that people remember  the cartoon more than the project itself, not considering what had to be done pragmatic for the project.  There is a risk of having fun replacing commitment.


Gabriel Lara Reflection – Storytelling Design thinking for innovation Course Challenge and Selection : The tool chosen is storytelling . This tool was adopted by me when I had to present a HR Management project to top management . The challenge was to present the creation of a tool that was useful and effective for the purpose . This tool was chosen because it allowed me to quickly and effectively represent the main phases ( problem ; resolution ; conclusions ) of a complex project in an attractive and immediate way . In fact , with storytelling it was possible to present the project in a figurative way and therefore to imprint it more easily in the memory of the stakeholders . In this way , attention was more easily captured by simultaneously stimulating their interaction , especially towards an audience diversified . Images , music and effects are the best way to impress a memory . The challenge lies in adapting everything harmoniously in order to produce a result that reflects reality in a coherent way . Application : The storytelling it was represented by a video animation with a fun scenographic content ( cartoon style ) but consistent with real situation ( both for the sequences and for the situations represented in it ) , using a simple and precise script that it was able to describe the project in all its main phases . The storytelling in video animation made it possible to represent the most articulated path of the project ( made up of the main project phases addressed ) in a simple and attractive way and to lead the listener towards the final product ( the tool created for the purpose ) which was presented in live and interactive mode after the storytelling . The storytelling in video animation was introduced by a standard presentation that technically exposed the problem addressed through specific numbers and graphs ( statistics data ) . The introductory presentation however used a style adapted to the subsequent video animation , without ever creating a clear and brutal detachment . The purpose of the initial introduction was to lead the auditors to a conscious listening to the subsequent storytelling . An emotional path was deliberately created , starting from an emotional state of alert ( the numbers , the problem that emerged from the statistics ) without ever frightening and without ever losing the listener 's trust ( use of fonts , scripts , gentle colors , references and timely statistics ) , to an emotional state of expectation and curiosity through the vision of the storytelling in video animation without ever boring the auditors until to the final solution of the product , leading towards an emotional state of relief . The video animation was accompanied by room effects , managed in a pertinent way and in harmony with the projected animation , in order to emphasize the messages conveyed in it . For example , when the presentation switched from standard ( statistics data presentation ) mode to video animation , the lights in the room were dimmed , changed in tone when the instrument was shown in live mode and raised when it was time for questions and answers . During the whole presentation ( slide , video animation and live demonstration ) attention was obtained , the contents were all dealt with and curiosity was stimulated . Gabriel Lara The compliments received at the end , mainly focused on the storytelling approached in video animation mode ( cartoon style ) . Insight : The tool I used was chosen by a main need , how to present something of which the others do not know the details so as not to have constant and always stimulated their attention . The intuition came from a fundamental principle : " If you can not explain it in a simple way , you have not understood it well enough " ( Albert Einstein ) . The criterion of simplicity has therefore led to an unusual and disruptive approach to the ordinary style for which the top managers are subjected . The goal was to make something complex anyway simple and fun . The complexity of the project was conveyed by the originality of its presentation and to do this its necessary to have full mastery of the elements it contains . The desired and obtained effect was the wow effect . Approach : At the end of the presentation , however , give useful references with which to interface for specific further details and developments . In order to follow up on the project towards those interested in using it . The storytelling , above all in cartoons - style video animation , tends to take up a lot of space in the listener 's memory , eroding a good part of the entire presentation of the project . The risk was that people remember the cartoon more than the project itself , not considering what had to be done pragmatic for the project . There is a risk of having fun replacing commitment .