Challenge    One of the goals of BPI AMTC is financial literacy. We have started to roll out Investment 101’s to specific  market segment but we were challenged by the upcoming generation called Gen Z. We called this project  “Next Gen Investors.” These are upcoming individuals joining the workforce that were born from 1997 to  2012. With this, we wanted to know the goals, aspirations and patterns these fresh individuals are up to.  We wanted to know what their take on investments is and how they will manage their finances. Will the  group be a significant customer of UITF products? If so, what products will be suited for them? We  wanted to know if we should start to roll out curated campaigns for the generation as early as now.      Selection    The project focused on learning and understanding them. You could say we used Visualization. We  wanted to understand what are their goals & aspirations. Using visualization, it made us understand what  is going on with their lives since they are upcoming 4th Year College students and soon to be fresh hires  of the workforce.     Visualization is a design thinking tool that can uncover the things which were not asked. No boundaries  on what is wrong and right. It will interpret the emotions inside through a creative way.       Application    This project happened post-pandemic. We had the liberty to meet them face-to-face and engage with  them on a personal level. We started out to invite a small group of Gen Z individuals. Prior to the start of  the discussion, we sent a pre-work to get a head start and get to know them a little more. Then come the  days of discussion, we had a series of activities both individual and group [paperwork & sharing] work  where we will allow them to express themselves and how they interpreted investments. At the end of the  project, they were asked, “If you were to make an advertisement on one of the UITF product, how would  you execute this.” They pitched their ideas to us as an ending activity.      Insight    If we did not use visualization as tool, I would say it would be difficult to understand the participants.  Given that their generation is different from other generations. It is new; you cannot use old data to  understand them. Engaging with them on a personal level gave us insight that is surprisingly new. We  thought they had no idea about investments, but in the end we realized they are more informed. They are  engaging already in various investment securities as early as their age.    Visualization broadened our view and we gained more valuable insights as we have hoped for.      Approach    I would suggest incorporating learning launch as an additional tool. Visualization did help us a bit in  understanding the participants. But if we were to take it to the next level, testing and experimenting may  produce more beneficial results. We may have testing if a specific marketing campaign can work on their  generation. Would the current platforms be working just fine or they would be more open to try new ones.  Or better, they might come up with a new way to invest.


Challenge One of the goals of BPI AMTC is financial literacy . We have started to roll out Investment 101 ’s to specific market segment but we were challenged by the upcoming generation called Gen Z. We called this project “ Next Gen Investors . ” These are upcoming individuals joining the workforce that were born from 1997 to 2012 . With this , we wanted to know the goals , aspirations and patterns these fresh individuals are up to . We wanted to know what their take on investments is and how they will manage their finances . Will the group be a significant customer of UITF products ? If so , what products will be suited for them ? We wanted to know if we should start to roll out curated campaigns for the generation as early as now . Selection The project focused on learning and understanding them . You could say we used Visualization . We wanted to understand what are their goals & aspirations . Using visualization , it made us understand what is going on with their lives since they are upcoming 4th Year College students and soon to be fresh hires of the workforce . Visualization is a design thinking tool that can uncover the things which were not asked . No boundaries on what is wrong and right . It will interpret the emotions inside through a creative way . Application This project happened post - pandemic . We had the liberty to meet them face - to - face and engage with them on a personal level . We started out to invite a small group of Gen Z individuals . Prior to the start of the discussion , we sent a pre - work to get a head start and get to know them a little more . Then come the days of discussion , we had a series of activities both individual and group [ paperwork & sharing ] work where we will allow them to express themselves and how they interpreted investments . At the end of the project , they were asked , “ If you were to make an advertisement on one of the UITF product , how would you execute this . ” They pitched their ideas to us as an ending activity . Insight If we did not use visualization as tool , I would say it would be difficult to understand the participants . Given that their generation is different from other generations . It is new ; you can not use old data to understand them . Engaging with them on a personal level gave us insight that is surprisingly new . We thought they had no idea about investments , but in the end we realized they are more informed . They are engaging already in various investment securities as early as their age . Visualization broadened our view and we gained more valuable insights as we have hoped for . Approach I would suggest incorporating learning launch as an additional tool . Visualization did help us a bit in understanding the participants . But if we were to take it to the next level , testing and experimenting may produce more beneficial results . We may have testing if a specific marketing campaign can work on their generation . Would the current platforms be working just fine or they would be more open to try new ones . Or better , they might come up with a new way to invest .