Reflection -Storytelling tool

Challenge & Selection

One of the main challenges for our organization is to gain visibility on the social media platforms, which  would translate into improving the online presence of the company. Nowadays it is essential to enrich  the social media campaigns, but this process needs to be designed according to the company’s needs  in order to keep up with the latest trends. At the same time, for a company in the consulting business  area, it is important to focus on potential clients, partners and even employees. In addition, the process  should include adequate measures and engage the whole marketing team.

For this reason, LinkedIn social platform was chosen as the online space for storytelling which helps the  organization to get insight of the users, while building empathy and nonetheless, market  awareness. The main personas to represent and attract the target must create and tell the company’s  stories that reflect their user journeys and problem solving. On LinkedIn storytelling is a real side of the  socializing and networking, two of the main criteria for gaining online visibility. The goal can be reached  through storytelling tools as they are very inclusive, transparent and bring added value.

Application

Since the company is involved in numerous projects offering consulting in the renewable energy sector,  there are true stories applied that changed the way other companies do business. Their purpose is to  connect the viewer with the company through the topic of interest, bringing up an emotional and relevant  subject. The storyline examples come after the successful implementation of sustainable opportunities  for companies that aim to switch from CO2 emissions to green options such as photovoltaic panels,  wind energy, geothermal heat, and green hydrogen. The personas must embellish each story in a  relatively short and concise post, together with a visual representation of the project. Our marketing and  PR team chose the most experienced project managers to offer an insight about sustainability in  management operations. Applying this tool is essential for the viewer, while the company can gain a  positive reputation and many other goals can be reached around the online environment. Telling relevant  stories as part their design thinking helps the company to be more visible as a green energy promoter  and taking into account todays’ trends, could bring more value overall.

Insight

The first visual stories posts were not as popular since the company was a beginner on the social media  platform, but using the tool helped to increase the visibility fast. It was also important to involve the whole  team, not only the marketing departments because every online contribution matter and brings  networking, so more readers to the story. Another vital decision was to include visuals with each story  as we know that people’s ability to focus is limited considering the dynamics and the range of distractions  available. Each story needs an attractive title and a hook for the reader. The personas are also a key  factor and their ability to connect with each user, to exchange ideas and build trust.

Before applying the storytelling tool our social media posts would reach around 30 people and have  around 4 likes, which is considered an extremely low visibility and online presence. After involving  storytelling the company posts reach on average to 170 people and receive nearly 22 likes and the  trends are increasing.

Approach

For the future we plan to involve more visuals to support the story we tell and factsheets because the  viewers could remember better the main ideas we want to transmit. It is essential to use a variety of  tools since the online environment is developing at an enormous speed. A visualization tool could help  the company gain even more visibility and digital presence.

Overall the storytelling tool had a great impact and helped our company reach the social media presence  goals.


Reflection -Storytelling tool Challenge & Selection One of the main challenges for our organization is to gain visibility on the social media platforms , which would translate into improving the online presence of the company . Nowadays it is essential to enrich the social media campaigns , but this process needs to be designed according to the company ’s needs in order to keep up with the latest trends . At the same time , for a company in the consulting business area , it is important to focus on potential clients , partners and even employees . In addition , the process should include adequate measures and engage the whole marketing team . For this reason , LinkedIn social platform was chosen as the online space for storytelling which helps the organization to get insight of the users , while building empathy and nonetheless , market awareness . The main personas to represent and attract the target must create and tell the company ’s stories that reflect their user journeys and problem solving . On LinkedIn storytelling is a real side of the socializing and networking , two of the main criteria for gaining online visibility . The goal can be reached through storytelling tools as they are very inclusive , transparent and bring added value . Application Since the company is involved in numerous projects offering consulting in the renewable energy sector , there are true stories applied that changed the way other companies do business . Their purpose is to connect the viewer with the company through the topic of interest , bringing up an emotional and relevant subject . The storyline examples come after the successful implementation of sustainable opportunities for companies that aim to switch from CO2 emissions to green options such as photovoltaic panels , wind energy , geothermal heat , and green hydrogen . The personas must embellish each story in a relatively short and concise post , together with a visual representation of the project . Our marketing and PR team chose the most experienced project managers to offer an insight about sustainability in management operations . Applying this tool is essential for the viewer , while the company can gain a positive reputation and many other goals can be reached around the online environment . Telling relevant stories as part their design thinking helps the company to be more visible as a green energy promoter and taking into account todays ’ trends , could bring more value overall . Insight The first visual stories posts were not as popular since the company was a beginner on the social media platform , but using the tool helped to increase the visibility fast . It was also important to involve the whole team , not only the marketing departments because every online contribution matter and brings networking , so more readers to the story . Another vital decision was to include visuals with each story as we know that people ’s ability to focus is limited considering the dynamics and the range of distractions available . Each story needs an attractive title and a hook for the reader . The personas are also a key factor and their ability to connect with each user , to exchange ideas and build trust . Before applying the storytelling tool our social media posts would reach around 30 people and have around 4 likes , which is considered an extremely low visibility and online presence . After involving storytelling the company posts reach on average to 170 people and receive nearly 22 likes and the trends are increasing . Approach For the future we plan to involve more visuals to support the story we tell and factsheets because the viewers could remember better the main ideas we want to transmit . It is essential to use a variety of tools since the online environment is developing at an enormous speed . A visualization tool could help the company gain even more visibility and digital presence . Overall the storytelling tool had a great impact and helped our company reach the social media presence goals .