Reflection – Learning Launch

Challenge     I am working as a lead software developer at the new healthcare tech start-up, where I am  leading the team of five other techies to build the new healthcare mobile application. At our  company, our challenge is to improve the user interface and make it user-friendly as  possible in a very short period so the CEO can pitch this application to potential investors.  Especially, application should easily be used by different age group, genders and people  with different qualification. The project team members include two frontend designer, two  backend and one database administrator. Initially, frontend designer’s design the interface  with his/her creativity, thereafter; we gave some feedback to improve which they did. But  now we don’t know how the end-user will like/perceive the interface and whether we will  succeed in the user acceptance testing protocols set by our CEO.    Selection     Our team has already done several design changes from internal team feedback, so now we  are ready to try the learning launch tool. In general, the learning launch is an experiment  meant to quickly test/evaluate a prototype or the application which is in beta version.    Application     For our first learning launch, we used a focused group for testing the application with  different age groups, gender, people with different qualifications/skills levels to get  feedback from them. For this, our team creates an anonymous online survey to collect  feedback data. In particular, we wanted to see if these different types/groups of people will  like the current interface design or not and it’s easy to use and how we can improve. At the  end, we collect lots of feedback data from them and our team improve the user interface  accordingly.    For our second learning launch, we take the improved version of mobile application and we  gave it to IT professional and medical doctors to test interface. Again, our team created an  anonymous online survey to collect feedback data from these highly qualified professionals  and this was a short experiment that we conducted within a one-week timeframe.    Insight     By applying the learning launch tool, our team identified several restraints in our application  design. Additionally, we thought through anticipated results, expecting to find that a dark  mode design can be improved further for older people. Our actual results were slightly  different from what we anticipated, so our team was open to do significant changes in a  short timeframe. Going ahead, our team will evaluate the most common feedback and  consolidate these changes in interface design. The ongoing incorporation of insight is  particularly important at this stage, as launches come before a full rollout in the design  thinking timeline.

Approach     Given that our team has already gone through several design thinking activities/tools and  are at this stage in the timeline, the learning launch is the appropriate tool. As mentioned,  that our team needs to review the feedback data received from our first two launches  surveys and incorporate these necessary changes in interface design. Future launch designs  should reflect insight gained, progress made, and come closer to a compelling resolution  ready for a perfect launch.


Reflection – Learning Launch Challenge I am working as a lead software developer at the new healthcare tech start - up , where I am leading the team of five other techies to build the new healthcare mobile application . At our company , our challenge is to improve the user interface and make it user - friendly as possible in a very short period so the CEO can pitch this application to potential investors . Especially , application should easily be used by different age group , genders and people with different qualification . The project team members include two frontend designer , two backend and one database administrator . Initially , frontend designer ’s design the interface with his / her creativity , thereafter ; we gave some feedback to improve which they did . But now we do n’t know how the end - user will like / perceive the interface and whether we will succeed in the user acceptance testing protocols set by our CEO . Selection Our team has already done several design changes from internal team feedback , so now we are ready to try the learning launch tool . In general , the learning launch is an experiment meant to quickly test / evaluate a prototype or the application which is in beta version . Application For our first learning launch , we used a focused group for testing the application with different age groups , gender , people with different qualifications / skills levels to get feedback from them . For this , our team creates an anonymous online survey to collect feedback data . In particular , we wanted to see if these different types / groups of people will like the current interface design or not and it ’s easy to use and how we can improve . At the end , we collect lots of feedback data from them and our team improve the user interface accordingly . For our second learning launch , we take the improved version of mobile application and we gave it to IT professional and medical doctors to test interface . Again , our team created an anonymous online survey to collect feedback data from these highly qualified professionals and this was a short experiment that we conducted within a one - week timeframe . Insight By applying the learning launch tool , our team identified several restraints in our application design . Additionally , we thought through anticipated results , expecting to find that a dark mode design can be improved further for older people . Our actual results were slightly different from what we anticipated , so our team was open to do significant changes in a short timeframe . Going ahead , our team will evaluate the most common feedback and consolidate these changes in interface design . The ongoing incorporation of insight is particularly important at this stage , as launches come before a full rollout in the design thinking timeline . Approach Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As mentioned , that our team needs to review the feedback data received from our first two launches surveys and incorporate these necessary changes in interface design . Future launch designs should reflect insight gained , progress made , and come closer to a compelling resolution ready for a perfect launch .