VISUALIZATION

CHALLENGE    As part of a university project, a group of colleagues and I identified that there  was a market niche in our city that does not drink sugary drinks due to health  problems such as diabetes, but that nevertheless they like this and do not find  options that are appropriate to their needs in stores. For this reason, we decided  to develop a brand that offers natural drinks sweetened with stevia, especially  aimed at adults and older adults.    SELECTION    We chose visualization as our tool since we considered it to be the best way to  design the product presentation, quite apart from the brand design. With this tool,  we were very easily able to develop ways of communicating the objectives that  we had set ourselves and the whipping of the project, so that it can be visualized  and understood by our advisors. In addition, the prototype of the packaging  helped us for subsequent interviews with potential consumers.    APPLICATION    We mainly design the prototype of the product, by this I mean the packaging,  label, colors, size, shape, etc. All these characteristics were chosen to be  distinctive and thus position ourselves in the mind of the consumer, therefore it  was necessary for this prototype to be evaluated by those involved and possible  future consumers, in this way we could perfect it until we consider it suitable for  the market.    INSIGHT    It was very helpful to develop the product prototype as we were able to perceive  how it looked in real life and how the consumer perceived it compared to other  types of beverages. Ultimately, this allowed us, for example, to modify the label  of the packaging since it made the product overshadow and the colors were not  very representative of the brand.    APPROACH    Despite the fact that we were able to participate in a small fair and sell a large  number of drinks, our clients let us know at the end that they preferred it frozen,  since cold highlighted its flavor more, so I consider we must also have applied  mind mapping, since we were able to better understand how consumers use our

product, since many of them bought the drink and refrigerated it at home and then  drank it.


VISUALIZATION CHALLENGE As part of a university project , a group of colleagues and I identified that there was a market niche in our city that does not drink sugary drinks due to health problems such as diabetes , but that nevertheless they like this and do not find options that are appropriate to their needs in stores . For this reason , we decided to develop a brand that offers natural drinks sweetened with stevia , especially aimed at adults and older adults . SELECTION We chose visualization as our tool since we considered it to be the best way to design the product presentation , quite apart from the brand design . With this tool , we were very easily able to develop ways of communicating the objectives that we had set ourselves and the whipping of the project , so that it can be visualized and understood by our advisors . In addition , the prototype of the packaging helped us for subsequent interviews with potential consumers . APPLICATION We mainly design the prototype of the product , by this I mean the packaging , label , colors , size , shape , etc . All these characteristics were chosen to be distinctive and thus position ourselves in the mind of the consumer , therefore it was necessary for this prototype to be evaluated by those involved and possible future consumers , in this way we could perfect it until we consider it suitable for the market . INSIGHT It was very helpful to develop the product prototype as we were able to perceive how it looked in real life and how the consumer perceived it compared to other types of beverages . Ultimately , this allowed us , for example , to modify the label of the packaging since it made the product overshadow and the colors were not very representative of the brand . APPROACH Despite the fact that we were able to participate in a small fair and sell a large number of drinks , our clients let us know at the end that they preferred it frozen , since cold highlighted its flavor more , so I consider we must also have applied mind mapping , since we were able to better understand how consumers use our product , since many of them bought the drink and refrigerated it at home and then drank it .