REFLECTION – VISUALIZATION

CHALLENGE

I am a member of the planning and development team of a new start-up project of the  organization I work in, where me and my group were trying to devise a plan how to incorporate  the concept of a cloud kitchen (which is very new in my country) in the food delivery sector.  Since this is an untapped industry and a very new concept to people, a well-researched and well  thought plan was required. As a team we decided to take a design thinking approach rather than  an analytical one.

TOOL SELECTION

Although our team used multiple design thinking tools, one very vital tool that we used  throughout the entire planning and developing process was visualisation. We took the help of  visual thinking and visual aids not only to identify and achieve a shared understanding of a  problem; but also to generate different ideas, to pitch our ideas to the stake holders and also to  review our idea and prototypes from the customers.

TOOL APPLICATION

In our initial stage of planning, we had to decide on our consumer base and area – for that we  used visualisation tool to divide the city into multiple segments by drawing a rough map, and  circling areas within the map which we thought would be suitable for our service. This allowed  us to decide which areas to target for now and how to expand in the future.

We also used visual aids like pictures and drawings to decide on our menus and choice of cuisine  alongside some analytical data. In the planning process, visualization was most useful in  deciding the name and logo of the cloud kitchen service.

When it came to pitching our final plan to the stake holders, we again made valuable use of  visualization (figures, drawing, writing down numbers, key points) to explain out our ideas,  purposes, prospects, and also the financials – this helped us explain the pitch a lot more easily  while being able to hold the attention of our stakeholders for much longer.

INSIGHT

By using visualization it was possible to get a lot more out of our minds, thus really bringing out  our creativities and ultimately accelerating the entire planning process. This helped everyone  have a better understanding and work through co-creation. It also helped us to successfully pitch  our plan and seal the deals.

APPROACH

Since our team has already used several design thinking tools, I feel we can use a better use of  mind maps to really wrap everything together – it will also help to understand and present the  entire idea better. And specially through incorporating different tools together we can really  come up with the best solutions and ideas.


REFLECTION – VISUALIZATION CHALLENGE I am a member of the planning and development team of a new start - up project of the organization I work in , where me and my group were trying to devise a plan how to incorporate the concept of a cloud kitchen ( which is very new in my country ) in the food delivery sector . Since this is an untapped industry and a very new concept to people , a well - researched and well thought plan was required . As a team we decided to take a design thinking approach rather than an analytical one . TOOL SELECTION Although our team used multiple design thinking tools , one very vital tool that we used throughout the entire planning and developing process was visualisation . We took the help of visual thinking and visual aids not only to identify and achieve a shared understanding of a problem ; but also to generate different ideas , to pitch our ideas to the stake holders and also to review our idea and prototypes from the customers . TOOL APPLICATION In our initial stage of planning , we had to decide on our consumer base and area – for that we used visualisation tool to divide the city into multiple segments by drawing a rough map , and circling areas within the map which we thought would be suitable for our service . This allowed us to decide which areas to target for now and how to expand in the future . We also used visual aids like pictures and drawings to decide on our menus and choice of cuisine alongside some analytical data . In the planning process , visualization was most useful in deciding the name and logo of the cloud kitchen service . When it came to pitching our final plan to the stake holders , we again made valuable use of visualization ( figures , drawing , writing down numbers , key points ) to explain out our ideas , purposes , prospects , and also the financials – this helped us explain the pitch a lot more easily while being able to hold the attention of our stakeholders for much longer . INSIGHT By using visualization it was possible to get a lot more out of our minds , thus really bringing out our creativities and ultimately accelerating the entire planning process . This helped everyone have a better understanding and work through co - creation . It also helped us to successfully pitch our plan and seal the deals . APPROACH Since our team has already used several design thinking tools , I feel we can use a better use of mind maps to really wrap everything together – it will also help to understand and present the entire idea better . And specially through incorporating different tools together we can really come up with the best solutions and ideas .