Storytelling to my boss

Challenge & Selection

Storytelling is a very effective tool in business. I am currently working in a strategic

consulting farm. Every consultant search lots of information everyday but forgets it because

everyone is swamped in work. I am carrying out a project with four members. Every member

of the team has 30 minutes meeting with the boss once a day. My boss is in charge of multiple

projects, and his schedule is entered in increments in meetings with other projects and with

clients. Because he cannot take time to eat lunch, so eats during the meeting. I really want

to spend more time on the meeting with him, but he is busy and it is necessary to do it in 30

minutes. However, there are many things that cannot be fully conveyed to him at the 30-

minute meeting. Even though we talked to him about how great our proposal is, 30 minutes

is not enough to convey significant importance to him. So we had to make new proposals

again and again. Therefore, I decided to test 30 minutes effectively to talk to my boss using

this Storytelling.

Application

One day I tried using Storytelling. At that time, we were engaged in a new business

development project centered on entertainment with an IT company. It was a proposal of

application services targeted 20,000 people. Considering what kind of service to deliver,

we investigated what services are popular in the world. We have listed the best 50

application services all over the world, some video distribution application services are

very unique and interesting, and the members are confident that this service will definitely

be prevalent in Japan. I decided to tell my boss the service we found is amazing in 30-

minute meeting. In past meetings, I just showed interesting services in documents and

just told him an overview. And I explained logically why the trend is going on.  My boss

always looked bored. Although this time, before the meeting, I explained to the members

how to utilize Storytelling and explained how the video service is interesting as a story. I

said to my boss in the meeting,“I actually downloaded the application and used the

video distribution service in the evening at home. I got stuck in the animation video

delivered by high school students, it was very interesting and I talked about stories I saw

from episodes 1 to 10 Did. On the day of weekends, I watched the high school students'

animated images all day long and finally told them that I became an avid fan so as to

send a cheering message to high school students.”

Insight & Approach

When I finished telling my story, he seemed interested than ever and began downloading

the application to his smartphone. We were very surprised because it was the first time

that he actually used the service we introduced. I learned that this storytelling, tells the

fun of the service and the feelings felt by people effectively to listener. It made me want

to use storytelling at the next meeting again. This time, the handouts were sentences

described. Next time I'm thinking to make a challenge that what combination can make

the Storytelling more effectively. Maybe handouts with illustrations drawn were better. I

would like to decide with members next time.

I only knew to convey the presentation as a consultant, which is to tell logically, but now

I learned a new way to tell my feelings how the service was interesting by storytelling. I

am very grateful!


Storytelling to my boss Challenge & Selection Storytelling is a very effective tool in business . I am currently working in a strategic consulting farm . Every consultant search lots of information everyday but forgets it because everyone is swamped in work . I am carrying out a project with four members . Every member of the team has 30 minutes meeting with the boss once a day . My boss is in charge of multiple projects , and his schedule is entered in increments in meetings with other projects and with clients . Because he can not take time to eat lunch , so eats during the meeting . I really want to spend more time on the meeting with him , but he is busy and it is necessary to do it in 30 minutes . However , there are many things that can not be fully conveyed to him at the 30- minute meeting . Even though we talked to him about how great our proposal is , 30 minutes is not enough to convey significant importance to him . So we had to make new proposals again and again . Therefore , I decided to test 30 minutes effectively to talk to my boss using this Storytelling . Application One day I tried using Storytelling . At that time , we were engaged in a new business development project centered on entertainment with an IT company . It was a proposal of application services targeted 20,000 people . Considering what kind of service to deliver , we investigated what services are popular in the world . We have listed the best 50 application services all over the world , some video distribution application services are very unique and interesting , and the members are confident that this service will definitely be prevalent in Japan . I decided to tell my boss the service we found is amazing in 30- minute meeting . In past meetings , I just showed interesting services in documents and just told him an overview . And I explained logically why the trend is going on . My boss always looked bored . Although this time , before the meeting , I explained to the members how to utilize Storytelling and explained how the video service is interesting as a story . I said to my boss in the meeting,“I actually downloaded the application and used the video distribution service in the evening at home . I got stuck in the animation video delivered by high school students , it was very interesting and I talked about stories I saw from episodes 1 to 10 Did . On the day of weekends , I watched the high school students ' animated images all day long and finally told them that I became an avid fan so as to send a cheering message to high school students . ” Insight & Approach When I finished telling my story , he seemed interested than ever and began downloading the application to his smartphone . We were very surprised because it was the first time that he actually used the service we introduced . I learned that this storytelling , tells the fun of the service and the feelings felt by people effectively to listener . It made me want to use storytelling at the next meeting again . This time , the handouts were sentences described . Next time I 'm thinking to make a challenge that what combination can make the Storytelling more effectively . Maybe handouts with illustrations drawn were better . I would like to decide with members next time . I only knew to convey the presentation as a consultant , which is to tell logically , but now I learned a new way to tell my feelings how the service was interesting by storytelling . I am very grateful !