Design Thinking Using Story Telling

Design thinking is a methodology for solving problems that focuses on asking questions and listening,  with empathy, to the needs of individuals and groups. Storytelling is an “essential human activity” for  sharing experiences, explaining values, and deciding on solutions through vivid verbal and visual  accounts. This unique nature of stories makes it one of the essential tools during the design process of  both products and services.

Most business leaders are honestly bored with 90% of the conversations they have in a day. They, sit  there and they have power point after power point, and they have meeting after meeting, and they  have to do list after to do list. The leaders are not engaged through the heavy amount of data that flows.   Only about 20% of them pay attention to the data.  Therefore there is lack of engagement thereby  affecting the over all performance of the organization. There is a lack of emotional experiences to  understand the situation.

Stories generate questions and questions expand the breadth and depth of stories, leading to lots of  innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis  of the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined,  explaining and repositioning experiences through a multitude of potential interpretations, which allow  researchers to test new solutions before committing exclusively to a particular policy, program, or  service.  The story telling can be applied to sell the challenges to the employees. The current situation  and challenged can be explained to them through strong characters. The tool can be used to make the  conversation more interesting and intense. The tensions and challenges faced should be addressed and  they should be given a chance to talk.

By the application of storytelling in presentations and case studies the level of engagement in the  business has increased. And storytelling allows you to create energy and passion and excitement .  Secondly, storytelling allows you to make strategy accessible. Strategy's accessible, only for about three  groups of people.  The leaders that write it, the consultants that help them do it, and the professors that  create case studies around it. Storytelling does for leaders in terms of strategy, is it makes it simple. It  makes it relate-able.It gives strategy color, and life In character and plot.

The story telling tool can be used in all area of business approach. The sam can be widely used for  branding of the products, as it is followed by major FMCG companies.  The happy stories give the  customer a sense of loyalty towards the brand and satisfaction. Happy  customers leads to happy  organization.

In sum, the storytelling is a powerful communication tool that enables us as a human being to  understand more about our emotional experiences. This makes it an effective method to use during the  design process. It can be used during the design thinking process phases with a different goal in each  stage. Storytelling can help us to gather personalized emotional data about our consumer’s experience  which can be hard to collect using other research methods such as the survey and consumer journey  mapping.


Design Thinking Using Story Telling Design thinking is a methodology for solving problems that focuses on asking questions and listening , with empathy , to the needs of individuals and groups . Storytelling is an “ essential human activity ” for sharing experiences , explaining values , and deciding on solutions through vivid verbal and visual accounts . This unique nature of stories makes it one of the essential tools during the design process of both products and services . Most business leaders are honestly bored with 90 % of the conversations they have in a day . They , sit there and they have power point after power point , and they have meeting after meeting , and they have to do list after to do list . The leaders are not engaged through the heavy amount of data that flows . Only about 20 % of them pay attention to the data . Therefore there is lack of engagement thereby affecting the over all performance of the organization . There is a lack of emotional experiences to understand the situation . Stories generate questions and questions expand the breadth and depth of stories , leading to lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback , which is the basis of the iterative process of prototyping that lead to solutions . Stories and prototypes are intertwined , explaining and repositioning experiences through a multitude of potential interpretations , which allow researchers to test new solutions before committing exclusively to a particular policy , program , or service . The story telling can be applied to sell the challenges to the employees . The current situation and challenged can be explained to them through strong characters . The tool can be used to make the conversation more interesting and intense . The tensions and challenges faced should be addressed and they should be given a chance to talk . By the application of storytelling in presentations and case studies the level of engagement in the business has increased . And storytelling allows you to create energy and passion and excitement . Secondly , storytelling allows you to make strategy accessible . Strategy 's accessible , only for about three groups of people . The leaders that write it , the consultants that help them do it , and the professors that create case studies around it . Storytelling does for leaders in terms of strategy , is it makes it simple . It makes it relate - able . It gives strategy color , and life In character and plot . The story telling tool can be used in all area of business approach . The sam can be widely used for branding of the products , as it is followed by major FMCG companies . The happy stories give the customer a sense of loyalty towards the brand and satisfaction . Happy customers leads to happy organization . In sum , the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences . This makes it an effective method to use during the design process . It can be used during the design thinking process phases with a different goal in each stage . Storytelling can help us to gather personalized emotional data about our consumer ’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping .