TELLING A STORY

CHALLENGE: I used to work hard to improve my education-technology  environment, right now I'm working on developing a physical product. I  named it “safe”. It solves the problems of people who are concerned about  road safety but, people who do not wear helmets. Many people in India wear protective helmets to avoid police fines. This is  the most challenging part, we have to make the helmets comfortable,  durable and we have to do it effectively. And people should believe that it  is a good product.

OPTIONS: I chose “storytelling” because the product I produce is  sensitive. Because so many people experience great comfort and security.  So, to express my opinion I chose to tell the story.

APPLICATION: There is a very small percentage of comments on the  product based, compared to software and applications. I have chosen this  reason that we can provide the service to the people and we can get the  product value from it.

INFORMATION: My challenges grew even more when I searched deeper  into a good product. The challenges increase when I start researching  marketing again.

APPROACH : At the centre of my work I know that marketing is about  social science. The way I used to do Research changed completely.


TELLING A STORY CHALLENGE : I used to work hard to improve my education - technology environment , right now I 'm working on developing a physical product . I named it “ safe ” . It solves the problems of people who are concerned about road safety but , people who do not wear helmets . Many people in India wear protective helmets to avoid police fines . This is the most challenging part , we have to make the helmets comfortable , durable and we have to do it effectively . And people should believe that it is a good product . OPTIONS : I chose “ storytelling ” because the product I produce is sensitive . Because so many people experience great comfort and security . So , to express my opinion I chose to tell the story . APPLICATION : There is a very small percentage of comments on the product based , compared to software and applications . I have chosen this reason that we can provide the service to the people and we can get the product value from it . INFORMATION : My challenges grew even more when I searched deeper into a good product . The challenges increase when I start researching marketing again . APPROACH : At the centre of my work I know that marketing is about social science . The way I used to do Research changed completely .