Design Thinking for Innovation  UdelaR  Edith Orjuela

Challenge  Since I am still studying for a degree in industrial engineering, I still have no work  experience or business ideas, so I will use a small company that my mother has,  which is located in the park where we live. The tool I will focus on is visualization, to  improve the gains my mother makes from this, since before and during the COVID- 19 pandemic, she has not been making enough profit to maintain the position, as  she is buying the assortment, paying rent and getting money for his benefit, even my  father has had to contribute money from his salary to cancel his lease. The challenge  is to find a possible solution to improve the income of this business.

Selection

As I mentioned above the tool that I will use is that of visualization, Visualization is  to consciously use images in our work process, with the intention that an idea comes  to life, in addition to helping to simplify the concept, and for the team to understand  and assume it to work on it collaboratively. Ultimately, it also serves to create a story  that guides us in our work and generates enthusiasm for the innovative idea. It  pushes us to expand the use of oral or written language, to go beyond words and to  unlock the most creative part of our brain, something we don't use as often  (http://repensadores.es/tecnicas-de-design-thinking-para- emprender/#:~:text=Visualizaci%C3%B3n,para%20trabajar%20sobre%20ella %20colaborativamente.)

Similarly, in the videos of the course explained that the visualization was to use the  right side of the brain, let the imagination fly, to have a more visual thought of things  that may be another way to solve problems.

Application

As mentioned above this tool has not been applied in my mother's business,  therefore I do not know if it will be effective or ineffective, but the way its application  would be to visualize a way in which the focus is changed or other products are  added for sale, since the other businesses around her also focus on selling groceries  like the sweet shop, among other things, therefore another approach or value added  would be useful, to obtain a higher income, such as taking sales of earrings, cover  that is essential at the moment, among other things that could be sold in conjunction  with the assortment that my mother has in the position, another way to apply the tool  is to make the position more striking to future customers, keeping the business well  stocked, Maintaining cleanliness and order, and the sympathy to sell, as it is located

in a place where there is good traffic of people, I think that way you can improve the  income that my mother earns.

Knowledge

I consider that the application of the visualization tool, gives us openness to a  different approach to how to solve a problem, since many of us are used to using  verbal language and logic to solve the inconveniences we find, in the different areas  of our life, I consider that both visualization and the other tools of design thinking,  they are very useful, since we now know a different way of thinking and finding  results differently, it is a matter of putting it into practice.

Focusing

As I do not yet know the results I will get, applying this tool, regardless of whether it  is effective or ineffective, I would like to apply other tools of design thinking, to know  the results or approaches I get by applying these, not only in my mother's business,  but in other future projects or work.


Design Thinking for Innovation UdelaR Edith Orjuela Challenge Since I am still studying for a degree in industrial engineering , I still have no work experience or business ideas , so I will use a small company that my mother has , which is located in the park where we live . The tool I will focus on is visualization , to improve the gains my mother makes from this , since before and during the COVID- 19 pandemic , she has not been making enough profit to maintain the position , as she is buying the assortment , paying rent and getting money for his benefit , even my father has had to contribute money from his salary to cancel his lease . The challenge is to find a possible solution to improve the income of this business . Selection As I mentioned above the tool that I will use is that of visualization , Visualization is to consciously use images in our work process , with the intention that an idea comes to life , in addition to helping to simplify the concept , and for the team to understand and assume it to work on it collaboratively . Ultimately , it also serves to create a story that guides us in our work and generates enthusiasm for the innovative idea . It pushes us to expand the use of oral or written language , to go beyond words and to unlock the most creative part of our brain , something we do n't use as often ( http://repensadores.es/tecnicas-de-design-thinking-para- emprender/#:~:text = Visualizaci%C3%B3n , para%20trabajar%20sobre%20ella % 20colaborativamente . ) Similarly , in the videos of the course explained that the visualization was to use the right side of the brain , let the imagination fly , to have a more visual thought of things that may be another way to solve problems . Application As mentioned above this tool has not been applied in my mother 's business , therefore I do not know if it will be effective or ineffective , but the way its application would be to visualize a way in which the focus is changed or other products are added for sale , since the other businesses around her also focus on selling groceries like the sweet shop , among other things , therefore another approach or value added would be useful , to obtain a higher income , such as taking sales of earrings , cover that is essential at the moment , among other things that could be sold in conjunction with the assortment that my mother has in the position , another way to apply the tool is to make the position more striking to future customers , keeping the business well stocked , Maintaining cleanliness and order , and the sympathy to sell , as it is located in a place where there is good traffic of people , I think that way you can improve the income that my mother earns . Knowledge I consider that the application of the visualization tool , gives us openness to a different approach to how to solve a problem , since many of us are used to using verbal language and logic to solve the inconveniences we find , in the different areas of our life , I consider that both visualization and the other tools of design thinking , they are very useful , since we now know a different way of thinking and finding results differently , it is a matter of putting it into practice . Focusing As I do not yet know the results I will get , applying this tool , regardless of whether it is effective or ineffective , I would like to apply other tools of design thinking , to know the results or approaches I get by applying these , not only in my mother 's business , but in other future projects or work .