Storytelling

Challenge and selection

I consider storytelling is an effective tool allowing for better way of solving a problem and  creating a clause. I am a member of disputes department and I work with angry persons  who are complaining of injustices, these people are constantly upset because they think  that the organization does not take their places and understand. I use the technique to  convey an idea in a very simple way, as if you were telling a story, with its beginning,  development and outcome.

Application

To start the process I follow the next steps:

  Identify the audience I was addressing.

  Know the context in which I was going to tell my story.

  Be clear about the communication objective I wanted to convey.

  Structure the story

What I tried to do was to talk like I would normally talk, because If I sound a little too  corporate to pass as an average person, hire a storyteller.

To immediately borrow from the last point: I used images of what actually happened, or  where it happened. I used images of the real people in the story, not stock photo models.

And again, I talk like I talk. I showed my personality. Reveal a bit of my weaknesses and  my fears. Everybody else has those weaknesses and fears, too. This leverages a subtle  power of storytelling: When we tell our own story, often we are telling other people’s story  too. Those people are your ideal audience, and your ideal customers or clients.

Insight & Approach

I used the technique to visualize and consider different uses and contexts of the service.  How could this help me? Landing the ideas of the business model I was working on.

Business models are often complex to capture because their concepts are quite abstract.  By narrating it through a fictional story it can be transmitted in a simple way that attracts  the attention of your interlocutors.

I kept in mind that people keep their attention for a short time if a message doesn't seem  attractive to us. Thus, it is very important that I work the way in which I communicated my  message so as not to generate reluctance and engage my audience from the first minute.


Storytelling Challenge and selection I consider storytelling is an effective tool allowing for better way of solving a problem and creating a clause . I am a member of disputes department and I work with angry persons who are complaining of injustices , these people are constantly upset because they think that the organization does not take their places and understand . I use the technique to convey an idea in a very simple way , as if you were telling a story , with its beginning , development and outcome . Application To start the process I follow the next steps :  Identify the audience I was addressing .  Know the context in which I was going to tell my story .  Be clear about the communication objective I wanted to convey .  Structure the story What I tried to do was to talk like I would normally talk , because If I sound a little too corporate to pass as an average person , hire a storyteller . To immediately borrow from the last point : I used images of what actually happened , or where it happened . I used images of the real people in the story , not stock photo models . And again , I talk like I talk . I showed my personality . Reveal a bit of my weaknesses and my fears . Everybody else has those weaknesses and fears , too . This leverages a subtle power of storytelling : When we tell our own story , often we are telling other people ’s story too . Those people are your ideal audience , and your ideal customers or clients . Insight & Approach I used the technique to visualize and consider different uses and contexts of the service . How could this help me ? Landing the ideas of the business model I was working on . Business models are often complex to capture because their concepts are quite abstract . By narrating it through a fictional story it can be transmitted in a simple way that attracts the attention of your interlocutors . I kept in mind that people keep their attention for a short time if a message does n't seem attractive to us . Thus , it is very important that I work the way in which I communicated my message so as not to generate reluctance and engage my audience from the first minute .