VISUALIZATION

CHALLENGE

I am a member of an organization in the automotive sector focused on the promotion  and sale of a new vehicle on the market. My challenge is to have a good advertising  campaign for the car, so that it can gain strength and customers are excited when  they have information about the vehicle. Due to the competition in the automotive  sector, I must be very punctual with all the characteristics of the car at a good cost  and seeking to meet the needs of people interested in the vehicle. The project was  carried out individually and with a period of 8 days to present results about the  advertising campaign to be carried out.

SELECTION

The tool that I have decided to use is visualization since it is an important part of  communication and establishing how far we can go with our campaign, just as we  do with the vehicles we offer to the market. In addition, it will help us to see what  supplies and tools we have as well, as well as the sectors that we must improve and  start up. This is a very helpful tool since it will give us a vision of what we can achieve  by creating images in our head that can be gradually molded to be more precise.

APPLICATION

To carry out the visualization tool, I began to investigate the means of  communication by which people come to know about the cars that are sold in our  organization. Based on the results, I decided that the best thing was to have a visual  promotion, through internet videos, on television on days and times where people  are available to be in tune with the television signal. Regarding what would be seen  in the commercial of the vehicle, I decided on three presentations. In the first one we  could enjoy a road area with a sunny day, and on board the car a family with children,  very comfortable, transmitting happiness for being safe on board the car and living  with those they love the most. In the second we saw a young man arriving to pick up  a young woman with a night scene, quiet and in the city, transmitting the message  that he will always accompany you in unforgettable moments. In the third and last,  an adult couple is seen who go slowly, through a quiet area with a greenish  landscape, remembering the good times they spent with their children and now they  were going to visit their grandchildren.

INFORMATION

The visualization tool helped me to place all the situations that I wanted my campaign  to address, trying to reach a sector of the population where everyone was included,  everyone felt important and loved for something they would buy and always went  accompany you in the most important and happy moments in your life. With this tool  I was able to see all the options in which the campaign could appear and I had a  brainstorm by contrasting what I wanted and what I had. I feel that it is a complete  tool, since it helped us to see how far we have the possibility of going and what we  need to be able to fulfill it and work on it.

FOCUS

I would probably change some things about the tool, since many times our state of mind  influences our mind too much and on bad days, we probably will not be able to have a  complete vision of our ideas and of everything we can achieve and with what things we have  and which will be very difficult to count on. But outside of this, I feel that it is a very good tool  that makes us fill all the spaces.


VISUALIZATION CHALLENGE I am a member of an organization in the automotive sector focused on the promotion and sale of a new vehicle on the market . My challenge is to have a good advertising campaign for the car , so that it can gain strength and customers are excited when they have information about the vehicle . Due to the competition in the automotive sector , I must be very punctual with all the characteristics of the car at a good cost and seeking to meet the needs of people interested in the vehicle . The project was carried out individually and with a period of 8 days to present results about the advertising campaign to be carried out . SELECTION The tool that I have decided to use is visualization since it is an important part of communication and establishing how far we can go with our campaign , just as we do with the vehicles we offer to the market . In addition , it will help us to see what supplies and tools we have as well , as well as the sectors that we must improve and start up . This is a very helpful tool since it will give us a vision of what we can achieve by creating images in our head that can be gradually molded to be more precise . APPLICATION To carry out the visualization tool , I began to investigate the means of communication by which people come to know about the cars that are sold in our organization . Based on the results , I decided that the best thing was to have a visual promotion , through internet videos , on television on days and times where people are available to be in tune with the television signal . Regarding what would be seen in the commercial of the vehicle , I decided on three presentations . In the first one we could enjoy a road area with a sunny day , and on board the car a family with children , very comfortable , transmitting happiness for being safe on board the car and living with those they love the most . In the second we saw a young man arriving to pick up a young woman with a night scene , quiet and in the city , transmitting the message that he will always accompany you in unforgettable moments . In the third and last , an adult couple is seen who go slowly , through a quiet area with a greenish landscape , remembering the good times they spent with their children and now they were going to visit their grandchildren . INFORMATION The visualization tool helped me to place all the situations that I wanted my campaign to address , trying to reach a sector of the population where everyone was included , everyone felt important and loved for something they would buy and always went accompany you in the most important and happy moments in your life . With this tool I was able to see all the options in which the campaign could appear and I had a brainstorm by contrasting what I wanted and what I had . I feel that it is a complete tool , since it helped us to see how far we have the possibility of going and what we need to be able to fulfill it and work on it . FOCUS I would probably change some things about the tool , since many times our state of mind influences our mind too much and on bad days , we probably will not be able to have a complete vision of our ideas and of everything we can achieve and with what things we have and which will be very difficult to count on . But outside of this , I feel that it is a very good tool that makes us fill all the spaces .