NAME:

The joint history of Loyalty

CHALLENGE

My challenge is to design the best strategy to retain a customer from the corporate segment,  through collaborative storytelling.

SELECTION

I chose storytelling because it is a resource that through a literary genre as simple as a story  or a short story can capture the attention of my public of interest, generating a connection,  making it easier for them to remember it and definitely leading them to co-create so that  commit to defined goals. May they, from their creativity and desire to improve the customer  experience, also help me bring this story to life so that it has a happy ending and is built by  everyone.

APPLICATION

The first thing I did was investigate a little more about the Storytelling technique, in order  to have greater tactical and theoretical bases to be able to establish this challenge and bring  it to reality.

Once the tool was clear, I took on the problem or challenge that consisted of getting clients  to value the loyalty strategies that the Bancolombia group provides them, clients that have  an important characteristic to take into account and that is that they are part of such a  segment. sophisticated as is the Corporate.

I began to understand a little more what had been done so far, precisely from history and  why until today we had not achieved the objective that customers recognize the loyalty  strategy as an added value

For the tool to be effective and efficient, each of the spaces that we made with the areas that  had to do with this loyalty plan began with this story, but in each section it was recomposed  and complemented with the ideas of everyone, asking questions to participants on how to  do it differently and what they would be willing to change in their own stories to achieve it.

At the end, we present the storytelling strategy by simulating that the client is the one who  was telling it and in which different loyalty strategies were applied that were in accordance  with the needs of that type of client.

PERSPECTIVE

The information I obtained by applying this technique was very favorable because by taking  examples in a way as simple as telling a story, all the public of interest felt part of that  solution and began to generate ideas and provide other examples to enrich the ones we  already had. , so it was much easier in the end to take challenges to areas that we had never  thought to touch and for them to also help build the story with a happy ending for the client.

From the design we enriched this storytelling with other techniques that allowed us to make  it much more real and quantifiable, such as more mind maps, simple journeys that would  lead us to think about the desired experience to bring to reality.

FOCUS

I think that next time one could let the people who are going to participate do their own  storytelling from the situation they live in each area and how they imagine it can be  transformed in the face of customers, because sometimes we experience what George was  very good in his field, but he blocked when he left his comfort zone and failed like Geoff,  that everyone felt part of the goal and the way to achieve it.


NAME : The joint history of Loyalty CHALLENGE My challenge is to design the best strategy to retain a customer from the corporate segment , through collaborative storytelling . SELECTION I chose storytelling because it is a resource that through a literary genre as simple as a story or a short story can capture the attention of my public of interest , generating a connection , making it easier for them to remember it and definitely leading them to co - create so that commit to defined goals . May they , from their creativity and desire to improve the customer experience , also help me bring this story to life so that it has a happy ending and is built by everyone . APPLICATION The first thing I did was investigate a little more about the Storytelling technique , in order to have greater tactical and theoretical bases to be able to establish this challenge and bring it to reality . Once the tool was clear , I took on the problem or challenge that consisted of getting clients to value the loyalty strategies that the Bancolombia group provides them , clients that have an important characteristic to take into account and that is that they are part of such a segment . sophisticated as is the Corporate . I began to understand a little more what had been done so far , precisely from history and why until today we had not achieved the objective that customers recognize the loyalty strategy as an added value For the tool to be effective and efficient , each of the spaces that we made with the areas that had to do with this loyalty plan began with this story , but in each section it was recomposed and complemented with the ideas of everyone , asking questions to participants on how to do it differently and what they would be willing to change in their own stories to achieve it . At the end , we present the storytelling strategy by simulating that the client is the one who was telling it and in which different loyalty strategies were applied that were in accordance with the needs of that type of client . PERSPECTIVE The information I obtained by applying this technique was very favorable because by taking examples in a way as simple as telling a story , all the public of interest felt part of that solution and began to generate ideas and provide other examples to enrich the ones we already had . , so it was much easier in the end to take challenges to areas that we had never thought to touch and for them to also help build the story with a happy ending for the client . From the design we enriched this storytelling with other techniques that allowed us to make it much more real and quantifiable , such as more mind maps , simple journeys that would lead us to think about the desired experience to bring to reality . FOCUS I think that next time one could let the people who are going to participate do their own storytelling from the situation they live in each area and how they imagine it can be transformed in the face of customers , because sometimes we experience what George was very good in his field , but he blocked when he left his comfort zone and failed like Geoff , that everyone felt part of the goal and the way to achieve it .