Assignment: Design Thinking for Innovation

1. Challenge:

We wished to test the viability of a fintech based solution that focused on addressing the full  spectrum of personal financial needs of the digitally/technologically-enabled client.

2. Selection:

The design tool known as a “learning launch” was used. A learning launch is a small experiment  that tests a new idea in the targeted market place.

3. Application:

The learning launch was used to test the extent of the market demand for the proposed service   as well as the usability of the service. This was done by using a prototype which focussed on

the user-interface and hence the user experience. We needed to understand if the client was  sufficiently able to help themselves if prompted in the right direction.

4. Insight:

We determined that there was indeed a market for the service but that the user-interface

needed to be simplified a bit more as we had over-estimated the basic financial  education/readiness of the potential client base/

5. Approach:

We would probably have spent a bit more time studying the financial education/readiness of the  proposed target market upfront using the assumption testing tool. This would have allowed for a  better designed prototype.


Assignment : Design Thinking for Innovation 1 . Challenge : We wished to test the viability of a fintech based solution that focused on addressing the full spectrum of personal financial needs of the digitally / technologically - enabled client . 2 . Selection : The design tool known as a “ learning launch ” was used . A learning launch is a small experiment that tests a new idea in the targeted market place . 3 . Application : The learning launch was used to test the extent of the market demand for the proposed service as well as the usability of the service . This was done by using a prototype which focussed on the user - interface and hence the user experience . We needed to understand if the client was sufficiently able to help themselves if prompted in the right direction . 4 . Insight : We determined that there was indeed a market for the service but that the user - interface needed to be simplified a bit more as we had over - estimated the basic financial education / readiness of the potential client base/ 5 . Approach : We would probably have spent a bit more time studying the financial education / readiness of the proposed target market upfront using the assumption testing tool . This would have allowed for a better designed prototype .