Learning Launch

Challenge

I am a postgraduate student in management studies perusing my master’s in Consumer  behavior. During my research project, I was finding out the most common problem w.r.t  conversation of water which everyone faces in mega cities like India. We have selected the  problem to find a way about the conversation of water in a mega apartment and motivates  residents to consume less and save water. After empathizing with the problem and doing  brainstorming we came to a hypothesis solution that a digital application developed with  using IOT technology which will give the daily meter reading to the residents and also with  attractive campaigns with the help of local business and government will motivate them to  track the usage of water and also at the same time can win coupons or award which will  motivate them. We also have an alternative idea to create mass awareness drive and not use  any money on technology or application which we went forward as another hypothesis and  went ahead with testing both the ideas.

Selection

We were a team of 8 and was sure to apply design thinking approach to complete the project.  We have gone through the design thinking workshop held at our college and found it very  useful. To reduce the confirmation bias, we have divided ourselves in a team of 3 to get  the appropriate data and then test both the hypothesis. We were sure that adaption leaning  launch method to know the truth will help us in knowing which alternative can be easily  adapted by the audience so that we can amend the idea according to the response by the  residents in time and save our client's money.

Application

We went ahead with the learning launch concept and started observing and asking residents  of mega cities apartment that why will not choose either of the approach and made a list of all  the rejection reasons, disconfirming facts, in an organized format. We knew that observation  is a key way to learn and we have to replace ourselves in the shoe of the target audience to  empathize with them. After the collation of all the data by the  teams, the team members sat  together and had a discussion on which is a feasible and acceptable idea for the target  audience. We have two member for validating that we do not have confirmation bias .We  have asked other domain colleague like operation, finance to come and validate our result as  they will bring their own expertise level and we all can Share and collaborate. We have  decided to suggest our client with the idea of providing a digital application with all the  featured which will be useful to motivate the audience to use the application and help the  client to get their revenue by a partnership with big mnc’s to offer a discount by organizing a  competition on the application as if a house is saving 20% of water than last month then they  will get 20% off dining in this restaurant.Our client loved the presentation and happy with the  results.

Insight & Approach

Well, learning curve concepts have really helped us in getting a useful suggestion for the  client with a lower failure rate and helped us to save money as well. All the member of the  team was really amused by the level of quality work that came out after all the hard work as  earlier many were skeptical about whether we should go with the learning curve approach or  not. The validity of the idea has helped me the team to be confident and present the  suggestion to the client in an organized way backing all the suggestions with the facts. I am  grateful to the prof for giving me and new insight into the learning curve. Thanks to the team  from the researching team.


Learning Launch Challenge I am a postgraduate student in management studies perusing my master ’s in Consumer behavior . During my research project , I was finding out the most common problem w.r.t conversation of water which everyone faces in mega cities like India . We have selected the problem to find a way about the conversation of water in a mega apartment and motivates residents to consume less and save water . After empathizing with the problem and doing brainstorming we came to a hypothesis solution that a digital application developed with using IOT technology which will give the daily meter reading to the residents and also with attractive campaigns with the help of local business and government will motivate them to track the usage of water and also at the same time can win coupons or award which will motivate them . We also have an alternative idea to create mass awareness drive and not use any money on technology or application which we went forward as another hypothesis and went ahead with testing both the ideas . Selection We were a team of 8 and was sure to apply design thinking approach to complete the project . We have gone through the design thinking workshop held at our college and found it very useful . To reduce the confirmation bias , we have divided ourselves in a team of 3 to get the appropriate data and then test both the hypothesis . We were sure that adaption leaning launch method to know the truth will help us in knowing which alternative can be easily adapted by the audience so that we can amend the idea according to the response by the residents in time and save our client 's money . Application We went ahead with the learning launch concept and started observing and asking residents of mega cities apartment that why will not choose either of the approach and made a list of all the rejection reasons , disconfirming facts , in an organized format . We knew that observation is a key way to learn and we have to replace ourselves in the shoe of the target audience to empathize with them . After the collation of all the data by the teams , the team members sat together and had a discussion on which is a feasible and acceptable idea for the target audience . We have two member for validating that we do not have confirmation bias .We have asked other domain colleague like operation , finance to come and validate our result as they will bring their own expertise level and we all can Share and collaborate . We have decided to suggest our client with the idea of providing a digital application with all the featured which will be useful to motivate the audience to use the application and help the client to get their revenue by a partnership with big mnc ’s to offer a discount by organizing a competition on the application as if a house is saving 20 % of water than last month then they will get 20 % off dining in this restaurant . Our client loved the presentation and happy with the results . Insight & Approach Well , learning curve concepts have really helped us in getting a useful suggestion for the client with a lower failure rate and helped us to save money as well . All the member of the team was really amused by the level of quality work that came out after all the hard work as earlier many were skeptical about whether we should go with the learning curve approach or not . The validity of the idea has helped me the team to be confident and present the suggestion to the client in an organized way backing all the suggestions with the facts . I am grateful to the prof for giving me and new insight into the learning curve . Thanks to the team from the researching team .