Reflection - learning launch

Challenge

I am a student of Business Administration, one of my greatest wishes has been to start my own  venture in which I can apply all the knowledge that I obtained thanks to the university. A few  months ago I started, with a partner, a project of natural cosmetic products called Alele, our  greatest challenge has been and continues to be to find the perfect formulas for the products, so  that customers are offered a product with real benefits, 100% natural components, this  complemented with the sustainable objective of using recyclable and / or biodegradable materials  for packaging.

Selection

My partner, like me, is a university student. We are both open minded, risky and once calculating.  We both agree that the best way to learn and find out if something works or not is by doing it,  therefore, the chosen tool has been the learning launch since it allows us to experiment with an  idea, so that we can receive information that allows us to improve. the idea and thus iterate until a  solution is found that is the most suitable for the problem we want to solve.

Application

The first thing that was done was to identify the characteristics of the conventional products on  the market that were similar to the ones we plan to sell. With these main characteristics, it was  possible to create the first prototypes that would be part of the first learning launch, but these  were conditioned to the characteristics of our brand (naturalness and sustainability). Following  this, what we did was listen to the people who obtained our products about what they thought  and perceived about them, for us it was just as important to hear good and bad descriptions.

Insight

Experimenting has made it possible to confirm hypotheses that have been foreseen, to refute  others and to give rise to others of which there was no information. Experimenting has provided  information regarding colors and makeup trends that are in fashion and others that are not, it has  also allowed us to understand the presentation of each product in a way that is simple and  practical for each person. Undoubtedly, the learning launches have made it possible to improve  each product in the best and fastest way.

Approach

The learning launch is a great tool. For the next few times we must pay more attention to the  information obtained in previous releases, in addition to avoiding creating a tendency to take for  true personal hypotheses without any basis.


Reflection - learning launch Challenge I am a student of Business Administration , one of my greatest wishes has been to start my own venture in which I can apply all the knowledge that I obtained thanks to the university . A few months ago I started , with a partner , a project of natural cosmetic products called Alele , our greatest challenge has been and continues to be to find the perfect formulas for the products , so that customers are offered a product with real benefits , 100 % natural components , this complemented with the sustainable objective of using recyclable and / or biodegradable materials for packaging . Selection My partner , like me , is a university student . We are both open minded , risky and once calculating . We both agree that the best way to learn and find out if something works or not is by doing it , therefore , the chosen tool has been the learning launch since it allows us to experiment with an idea , so that we can receive information that allows us to improve . the idea and thus iterate until a solution is found that is the most suitable for the problem we want to solve . Application The first thing that was done was to identify the characteristics of the conventional products on the market that were similar to the ones we plan to sell . With these main characteristics , it was possible to create the first prototypes that would be part of the first learning launch , but these were conditioned to the characteristics of our brand ( naturalness and sustainability ) . Following this , what we did was listen to the people who obtained our products about what they thought and perceived about them , for us it was just as important to hear good and bad descriptions . Insight Experimenting has made it possible to confirm hypotheses that have been foreseen , to refute others and to give rise to others of which there was no information . Experimenting has provided information regarding colors and makeup trends that are in fashion and others that are not , it has also allowed us to understand the presentation of each product in a way that is simple and practical for each person . Undoubtedly , the learning launches have made it possible to improve each product in the best and fastest way . Approach The learning launch is a great tool . For the next few times we must pay more attention to the information obtained in previous releases , in addition to avoiding creating a tendency to take for true personal hypotheses without any basis .