Challenge

I work in a company that helps people to launch or boost their businesses and we have  used several of the tools proposed by design thinking. I am quite new to the company  and I became interested in this methodology because I ﬁnd it very eﬀective when thinking  about creating enterprises.  A short time ago, a client asked us for a solution for her dental oﬃce, where the problem  lay in the administrative disorganization of the secretaries, who lost appointments and  were no longer able to cope with the great growth of the business.

Selection

After making an exhaustive investigation, where we decided to include the ethnographic  modality within the oﬃce to observe the habits of the secretaries and the ﬂow of patients  and their behavior, we decided to try an application to manage the shifts and to achieve a  better administration without so much mediation on the part of the secretaries and thus to  alleviate their tasks.  I chose to test the "Learning Launch" tool with the purpose of learning about patient  behavior in relation to online appointments and what to improve from it for a more  eﬀective, faster and cheaper use.

Application

Within the company we have trained personnel to create mobile applications, so we refer  the order to this area and create a test application, as an experiment.  We selected a sample of 20 people to test this minimum viable product (MVP) quickly and  cheaply and test the hypothesis (from a mobile application, solve the need for better  organization to reduce costs and time + solve the pain of the secretaries and allow them a  better working environment).  In this way, we achieved a cheap experimental application, where we did not pay so  much attention to aesthetics, but to the functionality, speed and comfort of this  application for the use of the clients as well as for the subsequent collection of data from  the secretaries.

Insight

I was really surprised by these results. With only one test, we realized the weak points of  the mobile application in relation to what we should improve (how to better collect data,  where we should add more information, how to facilitate contact with the secretaries and  what areas we should develop better) and how eﬀective it was to have this tool for the  dental oﬃce staﬀ, which quickly adopted the application and felt grateful. The money  saved by the client was very great, in addition to the work environment that improved. All  this with just one test, which then allowed us to evolve the MVP into a ﬁnal product.  The experiments really work to save money and the speed of being able to iterate on the  original idea. It gives you enriching thoughts that help at levels that could not be reached  otherwise.

Approach

While the test should be cheap and fast, next time I would make my test a little more  complete than this time. Maybe because we saved so much on the aesthetic issue,  people had a visualization of the application as "boring" while the image of the dental  oﬃce is modern and elegant, and the truth is that it didn't take us too long to ﬁx this  aspect and it didn't cost us much more money. Then, as I said previously, I think the  application met and exceeded expectations and it is a tool that I will use whenever I can  so as not to fall in love with my initial idea and allow me to iterate and learn.

Thank you for your time!


Challenge I work in a company that helps people to launch or boost their businesses and we have used several of the tools proposed by design thinking . I am quite new to the company and I became interested in this methodology because I ﬁnd it very eﬀective when thinking about creating enterprises . A short time ago , a client asked us for a solution for her dental oﬃce , where the problem lay in the administrative disorganization of the secretaries , who lost appointments and were no longer able to cope with the great growth of the business . Selection After making an exhaustive investigation , where we decided to include the ethnographic modality within the oﬃce to observe the habits of the secretaries and the ﬂow of patients and their behavior , we decided to try an application to manage the shifts and to achieve a better administration without so much mediation on the part of the secretaries and thus to alleviate their tasks . I chose to test the " Learning Launch " tool with the purpose of learning about patient behavior in relation to online appointments and what to improve from it for a more eﬀective , faster and cheaper use . Application Within the company we have trained personnel to create mobile applications , so we refer the order to this area and create a test application , as an experiment . We selected a sample of 20 people to test this minimum viable product ( MVP ) quickly and cheaply and test the hypothesis ( from a mobile application , solve the need for better organization to reduce costs and time + solve the pain of the secretaries and allow them a better working environment ) . In this way , we achieved a cheap experimental application , where we did not pay so much attention to aesthetics , but to the functionality , speed and comfort of this application for the use of the clients as well as for the subsequent collection of data from the secretaries . Insight I was really surprised by these results . With only one test , we realized the weak points of the mobile application in relation to what we should improve ( how to better collect data , where we should add more information , how to facilitate contact with the secretaries and what areas we should develop better ) and how eﬀective it was to have this tool for the dental oﬃce staﬀ , which quickly adopted the application and felt grateful . The money saved by the client was very great , in addition to the work environment that improved . All this with just one test , which then allowed us to evolve the MVP into a ﬁnal product . The experiments really work to save money and the speed of being able to iterate on the original idea . It gives you enriching thoughts that help at levels that could not be reached otherwise . Approach While the test should be cheap and fast , next time I would make my test a little more complete than this time . Maybe because we saved so much on the aesthetic issue , people had a visualization of the application as " boring " while the image of the dental oﬃce is modern and elegant , and the truth is that it did n't take us too long to ﬁx this aspect and it did n't cost us much more money . Then , as I said previously , I think the application met and exceeded expectations and it is a tool that I will use whenever I can so as not to fall in love with my initial idea and allow me to iterate and learn . Thank you for your time !