LEARNING LAUNCH TOOL

CHALLENGE:

Agriculture is the backbone of India’s economy for about 75%. During the COVID-19 period, farmers are  facing a huge loss because of the inaccessibility to sell the products and also the shutdown of markets.  Even if farmers produce the agricultural products, because of the middleman intervention, the profited  ones are the middlemen. Middlemen take advantage of the farmers’ ignorance and sell the products  with a hike in prices thereby getting benefitted of the situation.

I am a founder of an online platform and an application developer that links small scale farmers to  buyers using mobile applications .My team consists of IT personnel who can establish a link between the  farmers of the agricultural producing places and buyers. The time line for this project should run for at  most 2 months to give our software development team ample time to create a prototype of the  technology.

SELECTION:

As a team, we have decided to use the learning launch tool. We believe this will help us design a simple  yet effective technology that our users can easily navigate. Working with some farmers from the  agricultural areas, we have gone through several design thinking activities to come up with a go-to- market prototype. Doing this activity has helped us in selecting the learning launch tool for our  challenge. This tool will help us go through an iterating process that will improve on our solution.  Working with the prototype will help us experiment the idea with a larger group of farmers.

APPLICATION:

Our first prototype was to develop an application that could be used by the farmers to know more on  market prices for the agricultural produce. Our team developed an application that could be used on  smart phones by the farmers to have a link between the buyers and the farmers. We tried to introduce  the apps to the farmers. But since, the farmers lived in remote places where there is no internet  connectivity, there was no possibility to introduce them with web applications.

We tried out the second launch prototype wherein, we could see if there was any gap in the first one  and fix the issues. We tried to have the second prototype focus more on human centered design rather  than a product based design. We interviewed farmers of various regions to know their problems and we  tried to see if we could fix any of the issues. Thereby, empathetic approach in the design was covered.

INSIGHTS:

Through the learning launch tool, we designed and tested our application. We had a clear idea of having  a connect with the farmers. Through this, we understood that farmers were more comfortable with the  second application. Our marketing department used the results of this process to re-strategize our  marketing campaign.

APPROACH:

The learning launch tool is the best suited for our business. Implementing it with the marketing  strategies can certainly fetch best results. Empathetic understanding of the situation also fetched better  results which facilitated an improvement in our application.


LEARNING LAUNCH TOOL CHALLENGE : Agriculture is the backbone of India ’s economy for about 75 % . During the COVID-19 period , farmers are facing a huge loss because of the inaccessibility to sell the products and also the shutdown of markets . Even if farmers produce the agricultural products , because of the middleman intervention , the profited ones are the middlemen . Middlemen take advantage of the farmers ’ ignorance and sell the products with a hike in prices thereby getting benefitted of the situation . I am a founder of an online platform and an application developer that links small scale farmers to buyers using mobile applications .My team consists of IT personnel who can establish a link between the farmers of the agricultural producing places and buyers . The time line for this project should run for at most 2 months to give our software development team ample time to create a prototype of the technology . SELECTION : As a team , we have decided to use the learning launch tool . We believe this will help us design a simple yet effective technology that our users can easily navigate . Working with some farmers from the agricultural areas , we have gone through several design thinking activities to come up with a go - to- market prototype . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of farmers . APPLICATION : Our first prototype was to develop an application that could be used by the farmers to know more on market prices for the agricultural produce . Our team developed an application that could be used on smart phones by the farmers to have a link between the buyers and the farmers . We tried to introduce the apps to the farmers . But since , the farmers lived in remote places where there is no internet connectivity , there was no possibility to introduce them with web applications . We tried out the second launch prototype wherein , we could see if there was any gap in the first one and fix the issues . We tried to have the second prototype focus more on human centered design rather than a product based design . We interviewed farmers of various regions to know their problems and we tried to see if we could fix any of the issues . Thereby , empathetic approach in the design was covered . INSIGHTS : Through the learning launch tool , we designed and tested our application . We had a clear idea of having a connect with the farmers . Through this , we understood that farmers were more comfortable with the second application . Our marketing department used the results of this process to re - strategize our marketing campaign . APPROACH : The learning launch tool is the best suited for our business . Implementing it with the marketing strategies can certainly fetch best results . Empathetic understanding of the situation also fetched better results which facilitated an improvement in our application .