Assignment:

Challenge: I am working on a project regarding redesign of an existing hybrid electric vehicle

model. The main challenge for this kind of problem is to identify the pain points, which is faced

by the current existing vehicle model. In addition, new improvements in the performance

should be achieved to make the new design better than the previous design. The experience of

the customers was available for the old version of vehicle and this was the only available

information that can be used for the design improvement. The customer experience data was

related to the driving experience, specification and price of the vehicle.

Selection: As the customer experience is available, so, the main task is here to find the pattern

within the experience data. Based on the problem type, ‘visualization’ and ‘storytelling’ are

not useful for such kind of problem. On the other hand, ‘Mind mapping’ and ‘Learning Launch’

may useful tool for this. As the design, solution was needed so the common design problems

can be easily identified through ‘Mind mapping’.

Application: After applying the Mind map, the problems are identified. The problems were

identified as first the engine size is unnecessarily big, the vehicle electric range is too low and

difficulty in driving at higher road gradient. The mind map shows that the customers are willing

to pay higher price but want a more ecofriendly vehicle.

Insight: The analysis shows that the vehicle new design should have a more powerful motor

for driving at higher road gradient and with minimum increase in vehicle cost; the customers

want increased electric range.

Approach: Based on the analysis insights, the design contains are formed like the cost may

increase upto 5%, the engine size should be less than the motor size, the motor size should be

greater than the initial design. The objectives are identified as maximization of vehicle fuel

economy, electric range and power supply at higher road gradient. Based on these the possible

designs are identified.

Organization: The Mind map based insights are used for the problem identification in

current design and then for the possible solutions the insights are used to optimize the current

vehicle model for better performance and better driving experience. Therefore, in this way

the useful findings are organized one by one for proper systematic approach in design

improvement.


Assignment : Challenge : I am working on a project regarding redesign of an existing hybrid electric vehicle model . The main challenge for this kind of problem is to identify the pain points , which is faced by the current existing vehicle model . In addition , new improvements in the performance should be achieved to make the new design better than the previous design . The experience of the customers was available for the old version of vehicle and this was the only available information that can be used for the design improvement . The customer experience data was related to the driving experience , specification and price of the vehicle . Selection : As the customer experience is available , so , the main task is here to find the pattern within the experience data . Based on the problem type , ‘ visualization ’ and ‘ storytelling ’ are not useful for such kind of problem . On the other hand , ‘ Mind mapping ’ and ‘ Learning Launch ’ may useful tool for this . As the design , solution was needed so the common design problems can be easily identified through ‘ Mind mapping ’ . Application : After applying the Mind map , the problems are identified . The problems were identified as first the engine size is unnecessarily big , the vehicle electric range is too low and difficulty in driving at higher road gradient . The mind map shows that the customers are willing to pay higher price but want a more ecofriendly vehicle . Insight : The analysis shows that the vehicle new design should have a more powerful motor for driving at higher road gradient and with minimum increase in vehicle cost ; the customers want increased electric range . Approach : Based on the analysis insights , the design contains are formed like the cost may increase upto 5 % , the engine size should be less than the motor size , the motor size should be greater than the initial design . The objectives are identified as maximization of vehicle fuel economy , electric range and power supply at higher road gradient . Based on these the possible designs are identified . Organization : The Mind map based insights are used for the problem identification in current design and then for the possible solutions the insights are used to optimize the current vehicle model for better performance and better driving experience . Therefore , in this way the useful findings are organized one by one for proper systematic approach in design improvement .