Mind Mapping

Challenge

My team is interested in investing in a new food delivery system in Peru. Nowadays,  our country has some issues finding an effective way to transport food and other  essential products from markets and neighborhood stores to homes, due to the current  Covid-19 mandatory quarantine.

For this reason, we want to create a new alternative delivery system, that would be  effective, faster, safer, and would reduce the risk of infection than the existing systems  in the Peruvian market (for example Uber Eats).

Selection

Our team has used the Mind Mapping tool to hear some experiences from customers  and market providers (stakeholders), and looking for patterns and insights that will help  us identify delivery food alternatives.

Application

We started doing some interviews with stakeholders, customers that either use or not  a delivery system, market providers, and with people working on deliveries. Because  of the quarantine, all the interviews were done through the Zoom platform.

In every interview, we have the opportunity to learn more about the current delivery  system, how it works, and what’s more important for costumers. For example, most  customers prefer to pay by credit card to avoid direct contact with the delivery person.  Also, some of them would pay extra for a drone service, where the product is left in  their front door, avoiding contact with other people. Food providers indicated that they  had to reinvent their business. In some cases, they closed their restaurants and started  to deliver fruits and vegetables in their neighborhoods.

After we completed the interviews, my team and I used Google Slide to put some ideas  in virtual sticky notes, clustering the ideas that were similar and identify the insights of  our stakeholders.

For us,  and because of the current quarantine, the Mind Mapping tool is an effective  tool and a very good option to reach out to the stakeholders.

Insight

By applying the Mind Mapping tool, I learned about how the food delivery system works  as a business. Also, I was able to be in touch with the real costumers of these services  and see how their priorities have changed due to Covid-19. Now, they prefer clean and  sanitized products rather than a fast delivery, and after-sale service.

In the case of the providers, most of them have closed their business and changed the  line of it or renewed. Some of them, are indebted to banks, and to survive, they use

their cars or bicycles to transport food for a very low price, creating a new form of  delivery in our country.

With this tool, I discovered other ways to deliver essentials products, I also got the  opportunity to meet people who despite losing their jobs or have closed their business,  have kept high sanitary standards. We can create opportunities as social labor while  at the same time protecting people from Covid-19.

Approach

For me, this tool is amazing and I will use it in other projects. The Gallery portion of this  tool is very useful for research, because of the given the circumstances, it was  impossible to gather with people in person.

Instead, the video call was a good alternative for our research.


Mind Mapping Challenge My team is interested in investing in a new food delivery system in Peru . Nowadays , our country has some issues finding an effective way to transport food and other essential products from markets and neighborhood stores to homes , due to the current Covid-19 mandatory quarantine . For this reason , we want to create a new alternative delivery system , that would be effective , faster , safer , and would reduce the risk of infection than the existing systems in the Peruvian market ( for example Uber Eats ) . Selection Our team has used the Mind Mapping tool to hear some experiences from customers and market providers ( stakeholders ) , and looking for patterns and insights that will help us identify delivery food alternatives . Application We started doing some interviews with stakeholders , customers that either use or not a delivery system , market providers , and with people working on deliveries . Because of the quarantine , all the interviews were done through the Zoom platform . In every interview , we have the opportunity to learn more about the current delivery system , how it works , and what ’s more important for costumers . For example , most customers prefer to pay by credit card to avoid direct contact with the delivery person . Also , some of them would pay extra for a drone service , where the product is left in their front door , avoiding contact with other people . Food providers indicated that they had to reinvent their business . In some cases , they closed their restaurants and started to deliver fruits and vegetables in their neighborhoods . After we completed the interviews , my team and I used Google Slide to put some ideas in virtual sticky notes , clustering the ideas that were similar and identify the insights of our stakeholders . For us , and because of the current quarantine , the Mind Mapping tool is an effective tool and a very good option to reach out to the stakeholders . Insight By applying the Mind Mapping tool , I learned about how the food delivery system works as a business . Also , I was able to be in touch with the real costumers of these services and see how their priorities have changed due to Covid-19 . Now , they prefer clean and sanitized products rather than a fast delivery , and after - sale service . In the case of the providers , most of them have closed their business and changed the line of it or renewed . Some of them , are indebted to banks , and to survive , they use their cars or bicycles to transport food for a very low price , creating a new form of delivery in our country . With this tool , I discovered other ways to deliver essentials products , I also got the opportunity to meet people who despite losing their jobs or have closed their business , have kept high sanitary standards . We can create opportunities as social labor while at the same time protecting people from Covid-19 . Approach For me , this tool is amazing and I will use it in other projects . The Gallery portion of this tool is very useful for research , because of the given the circumstances , it was impossible to gather with people in person . Instead , the video call was a good alternative for our research .