Example-Visualization

Challenge and Selection:

To understand the needs of a grocery shopper and their first-time experience at their local grocery  store.

Application:

For  the  purpose  of  this  study,  design  thinkers  chose  to  interview  shoppers  at   both  Trader Joe’s and Safeway (Shop names) and picked a diverse range of users between the ages of  18–80.

Interpretation:

Mind Maps help uncover (interpret) and make sense of what our users were saying and what our  observations from their actions indicated.

Trader Joe’s, 11 am, 10/1/191.

Woman in her late 30s, brown hair with bangs. She had approximately 10 items in a cart. This was the  first interview. We learned a few things. First of all, it surprised us that although  this  woman  was   a  consistent  shopper  (20–30  times  at  this location,  1–2 times  a  week)  she   sometimes  needed  to  ask  for  help  when  certain  items  she  was looking for had been  moved. We also confirmed that the key component in a “good” grocery experience is a short time spent  in the store, with a short checkout line. She also mentioned that she prefers this location because it has  a parking garage available for shoppers.

Insight and Approach:

Quick/efficient overall shopping experience

Short check-out lines

Consistency in shelf restocking & positioning


Example - Visualization Challenge and Selection : To understand the needs of a grocery shopper and their first - time experience at their local grocery store . Application : For the purpose of this study , design thinkers chose to interview shoppers at both Trader Joe ’s and Safeway ( Shop names ) and picked a diverse range of users between the ages of 18–80 . Interpretation : Mind Maps help uncover ( interpret ) and make sense of what our users were saying and what our observations from their actions indicated . Trader Joe ’s , 11 am , 10/1/191 . Woman in her late 30s , brown hair with bangs . She had approximately 10 items in a cart . This was the first interview . We learned a few things . First of all , it surprised us that although this woman was a consistent shopper ( 20–30 times at this location , 1–2 times a week ) she sometimes needed to ask for help when certain items she was looking for had been moved . We also confirmed that the key component in a “ good ” grocery experience is a short time spent in the store , with a short checkout line . She also mentioned that she prefers this location because it has a parking garage available for shoppers . Insight and Approach : Quick / efficient overall shopping experience Short check - out lines Consistency in shelf restocking & positioning