Mind Mapping

Challenge & Selection

Mind mapping is a great tool that I often use at work, as a Graphic designer, when our clients bombard information to us we

draw down notes, make sketches, and brainstorm the best way to relay that information to their audience. By writing notes

down and writing things that are either synonymous or are related to that word, we can reach conclusions and solutions in a

much more efficient manner. As you work in a team, different people think of different words and we begin to put them on

together a board and we all look at what we came up with, from then on, we proceed to narrow down options until we have a

simplified mind map, which than allows us to begin testing and trying these options.

There was this project for a film festival in Switzerland, the client wanted to create a poster to promote the festival, the idea

for the poster was simply to mix Switzerland and film making into an illustration. The challenge was to come up with the idea

on how to showcase that in such a manner that the audience would understand it as soon as they see it.

Application

To begin the process of mind mapping, we first began writing down words related to Switzerland and Film making; “ Snow,

Ski, mountains, Chocolate, watches, banks, etc (Switzerland); Movies, film, cameras, lights, crews, trailers, director, actor,

etc(Filmmaking). From these words, smaller branches came out, such as; Mountains: trees,  avalanches, rocks, and so on.

Insight

The mind map propagated many different ideas which allowed us to narrow down what the poster illustration would look like.

After trying a few ideas in the preliminary sketch phase, we decided to settle with the piece that was a homage to vintage

Swiss ski posters and vintage film cameras. Where we had snowy mountains on the back, a skier with a beret, and a film

camera, where the bottom of the poles for the tripod were substituted with film roles, which creates a more dynamic

illustration as the substitution creates “Easter eggs” that make the piece more interesting to the viewer.

Approach

Upon reflecting on the compilation of the project, I would have more people involved in the mind mapping process, not only

the design team but also other coworkers, friends and family, as some of them would be our audience, they will have a

different point of view from a designer. Other people may think less objectively or come up with an answer that is not a goal

oriented thought, such as a designer's thoughts.


Mind Mapping Challenge & Selection Mind mapping is a great tool that I often use at work , as a Graphic designer , when our clients bombard information to us we draw down notes , make sketches , and brainstorm the best way to relay that information to their audience . By writing notes down and writing things that are either synonymous or are related to that word , we can reach conclusions and solutions in a much more efficient manner . As you work in a team , different people think of different words and we begin to put them on together a board and we all look at what we came up with , from then on , we proceed to narrow down options until we have a simplified mind map , which than allows us to begin testing and trying these options . There was this project for a film festival in Switzerland , the client wanted to create a poster to promote the festival , the idea for the poster was simply to mix Switzerland and film making into an illustration . The challenge was to come up with the idea on how to showcase that in such a manner that the audience would understand it as soon as they see it . Application To begin the process of mind mapping , we first began writing down words related to Switzerland and Film making ; “ Snow , Ski , mountains , Chocolate , watches , banks , etc ( Switzerland ) ; Movies , film , cameras , lights , crews , trailers , director , actor , etc(Filmmaking ) . From these words , smaller branches came out , such as ; Mountains : trees , avalanches , rocks , and so on . Insight The mind map propagated many different ideas which allowed us to narrow down what the poster illustration would look like . After trying a few ideas in the preliminary sketch phase , we decided to settle with the piece that was a homage to vintage Swiss ski posters and vintage film cameras . Where we had snowy mountains on the back , a skier with a beret , and a film camera , where the bottom of the poles for the tripod were substituted with film roles , which creates a more dynamic illustration as the substitution creates “ Easter eggs ” that make the piece more interesting to the viewer . Approach Upon reflecting on the compilation of the project , I would have more people involved in the mind mapping process , not only the design team but also other coworkers , friends and family , as some of them would be our audience , they will have a different point of view from a designer . Other people may think less objectively or come up with an answer that is not a goal oriented thought , such as a designer 's thoughts .