VISUALIZATION

Challenge

One of the companies with which I have worked offers affordable deals on various products  and also donates to various NGOs out of the amount spent by people on shopping. The  problem we were facing was that the traffic coming on the website was not so high compared  to similar companies. Also, the bounce rate on the website was high. To resolve this problem,  we needed to optimize the user experience by improving our user interface. The message  delivered to the audience by the website appeared to be different from the one we intended  to. It appeared more like a donations website rather than a company dealing in high quality  products at affordable rates.

Selection

In order to deliver the right message to the audience and attract more traffic to the website,  we decided to use the design thinking tool ‘Visualization’ for developing various models we  could use for our website, analysing the various possibilities and selecting the most viable  proposition.

As we learnt in the last video lecture of week 1, ‘Visualization’ is a very effective design tool  which involves using the right side of our brain for creating images, diagrams, or animations  to create a shared understanding of the problem.

Application

Our team developed different models of the website so that other stakeholders could visualise  and choose among the alternatives. We developed models where the deals were displayed at  the top after which the donations aspect was uncovered by the users visiting the website at a  later stage so that there is clarity about the main purpose of the website. Banners and sliders  were used and different categories of products and offers were created to make the visuals  more appealing and attractive.

These alternatives were presented to other stakeholders. Once they visualised how the  website would look like they were asked to brainstorm ideas and suggest changes if required.  After this, the insights gained from the discussion that followed were taken into consideration  and the final module was developed.

Another approach that we followed was to use engaging graphics and visuals on various social  media handles to attract the audience and then used UTM parameters to find out which post  and product was bringing the maximum amount of traffic to the website.

Insight

Revamping the website by changing its layout and using engaging visuals was an amazing  initiative since it helped increase the number of visits on website. The increasing trend in the  traffic on the website can be attributed to the efforts put into developing models and using  visualisation for imagining what does not already exist. It also helped taking into consideration  the views of diverse groups of stakeholders involved and achieving a consensus on what shall  be the best alternative.

This design thinking course has helped me look at various problems in a broader sense and  create better understanding to different stakeholders involved using visualisation.

Approach

Visualization was the appropriate tool in this case since it helped select the best layout for the  website, resulting in increased traffic and decrease in the bounce rate. Thus, I would prefer to  apply this design tool in future as well to similar problems.


VISUALIZATION Challenge One of the companies with which I have worked offers affordable deals on various products and also donates to various NGOs out of the amount spent by people on shopping . The problem we were facing was that the traffic coming on the website was not so high compared to similar companies . Also , the bounce rate on the website was high . To resolve this problem , we needed to optimize the user experience by improving our user interface . The message delivered to the audience by the website appeared to be different from the one we intended to . It appeared more like a donations website rather than a company dealing in high quality products at affordable rates . Selection In order to deliver the right message to the audience and attract more traffic to the website , we decided to use the design thinking tool ‘ Visualization ’ for developing various models we could use for our website , analysing the various possibilities and selecting the most viable proposition . As we learnt in the last video lecture of week 1 , ‘ Visualization ’ is a very effective design tool which involves using the right side of our brain for creating images , diagrams , or animations to create a shared understanding of the problem . Application Our team developed different models of the website so that other stakeholders could visualise and choose among the alternatives . We developed models where the deals were displayed at the top after which the donations aspect was uncovered by the users visiting the website at a later stage so that there is clarity about the main purpose of the website . Banners and sliders were used and different categories of products and offers were created to make the visuals more appealing and attractive . These alternatives were presented to other stakeholders . Once they visualised how the website would look like they were asked to brainstorm ideas and suggest changes if required . After this , the insights gained from the discussion that followed were taken into consideration and the final module was developed . Another approach that we followed was to use engaging graphics and visuals on various social media handles to attract the audience and then used UTM parameters to find out which post and product was bringing the maximum amount of traffic to the website . Insight Revamping the website by changing its layout and using engaging visuals was an amazing initiative since it helped increase the number of visits on website . The increasing trend in the traffic on the website can be attributed to the efforts put into developing models and using visualisation for imagining what does not already exist . It also helped taking into consideration the views of diverse groups of stakeholders involved and achieving a consensus on what shall be the best alternative . This design thinking course has helped me look at various problems in a broader sense and create better understanding to different stakeholders involved using visualisation . Approach Visualization was the appropriate tool in this case since it helped select the best layout for the website , resulting in increased traffic and decrease in the bounce rate . Thus , I would prefer to apply this design tool in future as well to similar problems .