Reflection – Visualization

Challenge & Selection

The story of my first experience with Design Thinking was motivated by disagreement

among investors about the best option to invest. Let me explain further. A few months

ago, I was approached by a group of investors from a small town to manage a project

to set up a restaurant that would serve as many consumers as possible. The first and

foremost problem was that investors had different opinions about what type of

restaurant the money should be invested in, as in the city, there were several cases of

restaurants that closed their doors shortly after opening. In this sense, during the third

meeting, I chose to apply the visualization tool to collect information and show clearly

what the restaurant's needs would be.

Application

As mentioned, the tool application process took place during a meeting. I asked the

investors to sit at a comfortable distance from each other, and I handed him a legal

paper divided into four quadrants. I also gave them some pencils and asked them to

sketch on those sheet moments that precede, during, and after a visit to a restaurant

they liked. During the task, I mentioned that they should point out strong and weak

points in their drawings, for example, loud or low music, lighting (always without

interfering in their opinion).

After about fifteen minutes, I asked them to change sheets with the person who was

sitting closest and highlight them on the sheet when they saw something that reposted

some excellent feeling. After the session, I scanned the information and created three

different characters based on the age and marital status of the members, family,

couple, and youth. I made a mind map relating these characters to the primary

responses, providing a variety of information for the next meeting.

Insight & Approach

During that process, I learned a lot about the working group and especially about what

these people value. Among the most critical points can be highlighted the need for a

large restaurant, with varied foods and mixed drinks, served a la carte, ambient music

(low), lighting, pleasant temperature, and tables with different numbers of places and

provisions to facilitate iteration of people. Due to the depth information captured, there

was a need to modify the physical structure of the restaurant. In families, especially

with young children, there is a concern that the place has space for children to play.

However, this game may upset other customers who will consequently stop going to

the restaurant. To solve this problem, a children's room was proposed in a different

environment from other customers.

This was my first experience with Design Thinking, and I am looking forward to applying

other tools to future projects. I believe that the combination of tools will make the study

even more robust and reliable than the one already tested.


Reflection – Visualization Challenge & Selection The story of my first experience with Design Thinking was motivated by disagreement among investors about the best option to invest . Let me explain further . A few months ago , I was approached by a group of investors from a small town to manage a project to set up a restaurant that would serve as many consumers as possible . The first and foremost problem was that investors had different opinions about what type of restaurant the money should be invested in , as in the city , there were several cases of restaurants that closed their doors shortly after opening . In this sense , during the third meeting , I chose to apply the visualization tool to collect information and show clearly what the restaurant 's needs would be . Application As mentioned , the tool application process took place during a meeting . I asked the investors to sit at a comfortable distance from each other , and I handed him a legal paper divided into four quadrants . I also gave them some pencils and asked them to sketch on those sheet moments that precede , during , and after a visit to a restaurant they liked . During the task , I mentioned that they should point out strong and weak points in their drawings , for example , loud or low music , lighting ( always without interfering in their opinion ) . After about fifteen minutes , I asked them to change sheets with the person who was sitting closest and highlight them on the sheet when they saw something that reposted some excellent feeling . After the session , I scanned the information and created three different characters based on the age and marital status of the members , family , couple , and youth . I made a mind map relating these characters to the primary responses , providing a variety of information for the next meeting . Insight & Approach During that process , I learned a lot about the working group and especially about what these people value . Among the most critical points can be highlighted the need for a large restaurant , with varied foods and mixed drinks , served a la carte , ambient music ( low ) , lighting , pleasant temperature , and tables with different numbers of places and provisions to facilitate iteration of people . Due to the depth information captured , there was a need to modify the physical structure of the restaurant . In families , especially with young children , there is a concern that the place has space for children to play . However , this game may upset other customers who will consequently stop going to the restaurant . To solve this problem , a children 's room was proposed in a different environment from other customers . This was my first experience with Design Thinking , and I am looking forward to applying other tools to future projects . I believe that the combination of tools will make the study even more robust and reliable than the one already tested .