Challenge: Galaxy Plaza Gallery

I have as a challenge to bring people into a gallery so that they can buy the offered items from  different areas. Unfortunately the gallery does not have the benefits that a shopping center  requires today. It has no cinema, recreation or leisure areas. It has no "anchor" marks. It is a  gallery for independent brands.

Selection: Mind mapping tool

I will have 2 working groups:

Internal group: Made up of the people who work within the gallery. We have to understand  their needs.  External group: Made up of people who pass through the area but do not enter. Hear what  they would like.

Application

Conversing with the working groups, we concluded that they need to improve the visitor's  "shopping experience". Many ideas came out to improve. Not having many resources, ideas  such as cinemas, large events, etc. were discarded.

90% of both groups like to interact on social networks and use it to socialize, 80% of them take  selfies on sites they like and upload it to their profiles.

Perspective and focus

When talking to the store owners, it was concluded that the entire gallery area will have to  have art everywhere you look, famous cusroas decorating a blank wall, graffiti down the stairs,  the idea is to do something like Wynwood. and visitors can have not only where to buy, but  also places where to take the best photos and be able to spend a different moment with the  family.

Strategic alliances were obtained to support the project with paint, banners, spray cans, and  self-adhesive vinyl.


Challenge : Galaxy Plaza Gallery I have as a challenge to bring people into a gallery so that they can buy the offered items from different areas . Unfortunately the gallery does not have the benefits that a shopping center requires today . It has no cinema , recreation or leisure areas . It has no " anchor " marks . It is a gallery for independent brands . Selection : Mind mapping tool I will have 2 working groups : Internal group : Made up of the people who work within the gallery . We have to understand their needs . External group : Made up of people who pass through the area but do not enter . Hear what they would like . Application Conversing with the working groups , we concluded that they need to improve the visitor 's " shopping experience " . Many ideas came out to improve . Not having many resources , ideas such as cinemas , large events , etc . were discarded . 90 % of both groups like to interact on social networks and use it to socialize , 80 % of them take selfies on sites they like and upload it to their profiles . Perspective and focus When talking to the store owners , it was concluded that the entire gallery area will have to have art everywhere you look , famous cusroas decorating a blank wall , graffiti down the stairs , the idea is to do something like Wynwood . and visitors can have not only where to buy , but also places where to take the best photos and be able to spend a different moment with the family . Strategic alliances were obtained to support the project with paint , banners , spray cans , and self - adhesive vinyl .