Advanced communication‐Storytelling

Why is storytelling a more effective way of communication? This is because in the era  of information explosion, people's attention has become a scarce resource in the face  of massive data and information. In order to stand out from the bombardment of  information, the most important thing is to catch the attention of the audience.    Stories can quickly connect with people. No one wants to listen to things that have  nothing  to  do  with  themselves.  This  is  the  communication  mechanism  of  human  psychology which has been revealed by psychology for a long time. As a result, stories  can capture people's attention quickly.    In addition, according to scientific research, when the speaker only tells stories, the  information retention rate is 70%, far higher than the data and facts. Therefore, the  belief transmitted through the story can affect the listener for a long time.    So what are the elements of a good story?  1．  Connect  Depending on your customer base, choose stories that you can connect with. For  example,  if  you  are  dealing  with  a  cancer  patient,  you  need  to  tell  a  story  about  overcoming the disease.  2．  Create conflict  The charm of the story is conflict. If there is no conflict, there will be no tension in the  story and the audience's attention will not be attracted. Because everyone feels the  tension of life, inner contradiction and entanglement in his life experience. A good  story is to reveal this invisible tension.  3．  Lead to Epiphany  Epiphany  refers  to  coming  out  of  tangles  and  conflicts.  This  is  a  higher  level  of  understanding of the problem. When we are trapped, our instinct is to find a way out.  A good story is to let the audience find a way out of their problems when they listen  to you. Or, let his heart resonate and see the light.  4．Solutions  There must be an end to your story. The ending should give the audience at least one  solution, even if it is just a reference. But there is no doubt that when the first three  steps are completed, you have well guided him to approach the plan. Of course, the  last option is him, but you're in the running. How can a person who has been trapped  for a long time neglect a road that has already been taken? Unless he doesn't believe  your story.  Storytelling is an effective way of communication. Everyone should have this kind of  communication ability. When we can tell stories, we can influence others. In this sense,  telling stories can make us leaders.


Advanced communication‐Storytelling Why is storytelling a more effective way of communication ? This is because in the era of information explosion , people 's attention has become a scarce resource in the face of massive data and information . In order to stand out from the bombardment of information , the most important thing is to catch the attention of the audience . Stories can quickly connect with people . No one wants to listen to things that have nothing to do with themselves . This is the communication mechanism of human psychology which has been revealed by psychology for a long time . As a result , stories can capture people 's attention quickly . In addition , according to scientific research , when the speaker only tells stories , the information retention rate is 70 % , far higher than the data and facts . Therefore , the belief transmitted through the story can affect the listener for a long time . So what are the elements of a good story ? 1． Connect Depending on your customer base , choose stories that you can connect with . For example , if you are dealing with a cancer patient , you need to tell a story about overcoming the disease . 2． Create conflict The charm of the story is conflict . If there is no conflict , there will be no tension in the story and the audience 's attention will not be attracted . Because everyone feels the tension of life , inner contradiction and entanglement in his life experience . A good story is to reveal this invisible tension . 3． Lead to Epiphany Epiphany refers to coming out of tangles and conflicts . This is a higher level of understanding of the problem . When we are trapped , our instinct is to find a way out . A good story is to let the audience find a way out of their problems when they listen to you . Or , let his heart resonate and see the light . 4．Solutions There must be an end to your story . The ending should give the audience at least one solution , even if it is just a reference . But there is no doubt that when the first three steps are completed , you have well guided him to approach the plan . Of course , the last option is him , but you 're in the running . How can a person who has been trapped for a long time neglect a road that has already been taken ? Unless he does n't believe your story . Storytelling is an effective way of communication . Everyone should have this kind of communication ability . When we can tell stories , we can influence others . In this sense , telling stories can make us leaders .