Design Tool – Learning Launch

Challenge & Selection

My company provides services to the Housing Market, working in the sale of   and assisting brokers. Our challenge was to help a broker that did not have the  necessary resources to rent furniture to be used in the demonstration of a  house. A survey was carried out to identify what would be needed and what  would attract the attention of customers present at the open house. The  furniture would help to give customers a more vivid impression of the house,  this way they would imagine themselves living there. We analyzed this data and  thought it would be interesting if the furniture could also be purchased by  visitors. We decided to talk to stores, to propose a partnership, where they  would put the furniture on display for sale at the open house. In this case, the  tool used was the learning launch, to identify if the people, even not buying the  house, would be interested in the furniture.

Application

For our first launch, we talked to several companies showing our proposal, but  they were afraid, because in the open house, not everyone is careful with the  furniture. So, we proposed that two or three pieces of furniture were made  available, just as a test, to see if it would attract attention and the customers  would buy the products. After getting on touch with the company, we put the  furniture on the living room for display, the rest of the house was decorated  with rented furniture. The company supplied carpet, chandeliers, coffee table  and paintings, but nobody ended up buying it. After the unsuccessful try, we  tried to sell the same pieces but this time in another region and the sale was a  success. When we crossed the data, we realized that the products were too  expensive for the public of the first open house and the style did not fit its  public, causing the difference between the open houses.

In the second launch, we returned to the first house with different furniture.  We chose furniture that would be essential for the home, such as a cabinet and  table, and moved from the living room to the kitchen. The adherence was much  bigger, once some pieces would be necessary anyway to live in the house. We  collected the data to return to the office and used mind mapping to compare  different regions and different customers.

Insight & Approach

As a result of the application of the learning launch, we were able to have a  better view of how to dispose the furniture during an open house, besides to  understand better the profile of our customers. Now it will be necessary to  analyze the results and organize the distribution of the furniture. On the other  hand, our broker who had some troubles renting furniture, thanks to the first  learning launch, got a commission that helped in her case.

In a new learning launch application, I’ll go deeper first using personas tool.  With the course, I realized that is possible to do a better research about the  types of customers and their desires. In my case, it helped to identify that there  were different customer profiles and choose which furniture to put on display.


Design Tool – Learning Launch Challenge & Selection My company provides services to the Housing Market , working in the sale of and assisting brokers . Our challenge was to help a broker that did not have the necessary resources to rent furniture to be used in the demonstration of a house . A survey was carried out to identify what would be needed and what would attract the attention of customers present at the open house . The furniture would help to give customers a more vivid impression of the house , this way they would imagine themselves living there . We analyzed this data and thought it would be interesting if the furniture could also be purchased by visitors . We decided to talk to stores , to propose a partnership , where they would put the furniture on display for sale at the open house . In this case , the tool used was the learning launch , to identify if the people , even not buying the house , would be interested in the furniture . Application For our first launch , we talked to several companies showing our proposal , but they were afraid , because in the open house , not everyone is careful with the furniture . So , we proposed that two or three pieces of furniture were made available , just as a test , to see if it would attract attention and the customers would buy the products . After getting on touch with the company , we put the furniture on the living room for display , the rest of the house was decorated with rented furniture . The company supplied carpet , chandeliers , coffee table and paintings , but nobody ended up buying it . After the unsuccessful try , we tried to sell the same pieces but this time in another region and the sale was a success . When we crossed the data , we realized that the products were too expensive for the public of the first open house and the style did not fit its public , causing the difference between the open houses . In the second launch , we returned to the first house with different furniture . We chose furniture that would be essential for the home , such as a cabinet and table , and moved from the living room to the kitchen . The adherence was much bigger , once some pieces would be necessary anyway to live in the house . We collected the data to return to the office and used mind mapping to compare different regions and different customers . Insight & Approach As a result of the application of the learning launch , we were able to have a better view of how to dispose the furniture during an open house , besides to understand better the profile of our customers . Now it will be necessary to analyze the results and organize the distribution of the furniture . On the other hand , our broker who had some troubles renting furniture , thanks to the first learning launch , got a commission that helped in her case . In a new learning launch application , I ’ll go deeper first using personas tool . With the course , I realized that is possible to do a better research about the types of customers and their desires . In my case , it helped to identify that there were different customer profiles and choose which furniture to put on display .