Example Reflection- Learning launch

Challenge- I am a general store owner who has just opened my own shop. My main aim is to  maximise my sales. I have had frequent interactions with other local store owners from  which I have observed the sales obtained is directly proportional to the ease of access and  availability of the desired products and also the diversity and variety of items available in  the store. The main challenge that I need to fulfil is to arrange the items in the shelves in  such a way that would enable easiest access to the customers. I also need to ensure the  quality and the variety of products in my store.

Selection- The tool that I would use is learning launch. Learning launch is actually a small  experiment that tests your new idea in the real market place. I have selected this tool since  by conducting a small experiment I will be able to analyse the purchase patterns and general  tendencies followed and observed in the customers. I will also get to know about the  thought process that a customer has while shopping.

Application- I conducted a small experiment by sending invites to a selected group of  people which consisted of individuals from different domains of life. eg: the group included  people like housewives, working professionals, kids, senior citizens, cooks, etc. During this  experiment we carefully observed the customers. We came to know about certain products  that a customer wanted but could not find it or had to waste a lot of time finding it, for  example: a housewife who was looking for a mop for her washroom. She suddenly realised  that she also required toilet tissue paper rolls. But she had to waste a lot of time looking for  toilet tissue papers since they were kept on a different aisle. Due to lack of strategic  planning, the sales were affected.

Insight and Approach- Our team observed a behavioural pattern in the customers who were  shopping. Customers’ buying patterns were dependent of factors like place of purchase,  items purchased, time and frequency of purchase, etc. In general, customers divide their  purchases among a number of stores. They shop in more than one department store and in  many specialty stores. Even in buying food there is a division of purchases. Many customers  do not buy their meats or fresh fruits and vegetables where they buy their dry groceries,  although all these goods may be available in the same store. Also, there is a particular time  slot in which the customers are most active and the sales are the highest. I have also learnt  that instead of merely focusing on the customer’s buying patterns, we should also study the  competing stores. We should observe the other stores and have a knowledge about the  items sold by them so that we can provide the same or more better-quality products. We  should be looking out for the kind of offers offered by the stores which will help us analyse  our own offer strategies.


Example Reflection- Learning launch Challenge- I am a general store owner who has just opened my own shop . My main aim is to maximise my sales . I have had frequent interactions with other local store owners from which I have observed the sales obtained is directly proportional to the ease of access and availability of the desired products and also the diversity and variety of items available in the store . The main challenge that I need to fulfil is to arrange the items in the shelves in such a way that would enable easiest access to the customers . I also need to ensure the quality and the variety of products in my store . Selection- The tool that I would use is learning launch . Learning launch is actually a small experiment that tests your new idea in the real market place . I have selected this tool since by conducting a small experiment I will be able to analyse the purchase patterns and general tendencies followed and observed in the customers . I will also get to know about the thought process that a customer has while shopping . Application- I conducted a small experiment by sending invites to a selected group of people which consisted of individuals from different domains of life . eg : the group included people like housewives , working professionals , kids , senior citizens , cooks , etc . During this experiment we carefully observed the customers . We came to know about certain products that a customer wanted but could not find it or had to waste a lot of time finding it , for example : a housewife who was looking for a mop for her washroom . She suddenly realised that she also required toilet tissue paper rolls . But she had to waste a lot of time looking for toilet tissue papers since they were kept on a different aisle . Due to lack of strategic planning , the sales were affected . Insight and Approach- Our team observed a behavioural pattern in the customers who were shopping . Customers ’ buying patterns were dependent of factors like place of purchase , items purchased , time and frequency of purchase , etc . In general , customers divide their purchases among a number of stores . They shop in more than one department store and in many specialty stores . Even in buying food there is a division of purchases . Many customers do not buy their meats or fresh fruits and vegetables where they buy their dry groceries , although all these goods may be available in the same store . Also , there is a particular time slot in which the customers are most active and the sales are the highest . I have also learnt that instead of merely focusing on the customer ’s buying patterns , we should also study the competing stores . We should observe the other stores and have a knowledge about the items sold by them so that we can provide the same or more better - quality products . We should be looking out for the kind of offers offered by the stores which will help us analyse our own offer strategies .