Reflection-Story Telling

Challenge & Selection

My choice is storytelling tool. I am actually interested in searching the problem  and knowing where they farmers feel discomfort and loss in business. I spend  my valuable time with them to open their hearts and to open up their feelings  and problems .My company produces fertilizers to improve quality of yield and  also quantity.    The most important thing to human is food.so when I go to field where the  farmers work and listen to their stories I can understand what pesticides or  fertilizers they need and their stories help us to new invention to solve the  problem of farmers and to produce good yield. I use their informative stories in   developing different strategies to try and find a way that works for them to  gain more  independence in the areas they find lacking in their lives.

APPLICATION

Many successful companies uses storey telling to capture the great achievement.  Storytelling in business focuses on the human side of work. Basically, it means  telling stories instead of just listing facts. Because just as I said earlier, good  stories engage better. They also stick longer in your audience’s mind. An  example of successful company

The Canadian arm of the diaper brand, Huggies, knew that in order to compete with  Pampers (the market-leader who, at the time, had 100% of Canadian hospital  contracts), they needed to provide a tangible, emotional reason for mothers to  choose them before arriving at the hospital to give birth.

The answer turned out to be in their own name: hugs.

Rooted in over 600 studies that proved hugs “help stabilize babies’ vital signs, build  immune systems, ward off illness, and improve brain development”, the brand went  on a mission to leave no baby unhugged.

The campaign hinged on two initiatives:

1. Educate mothers on the importance of skin-to-skin contact with their

babies.

1. Ensure that Canadian hospitals had volunteer ‘huggers’ available for babies in

need of hugs.

With sales soaring 30% in 2016 and an engagement rate 300% higher than industry  benchmarks, this philanthropically-spirited campaign proves the power of using  data to inform a story that resonates.

So like these we have gone through different problems and pain of farmers and  sorted out new various pesticides which are also so natural . it is very helped our  company to find new inventions

Insight & approach

For insight managers, the aim may be to persuade leaders to ‘see things  differently’ or ‘do the right thing’, but insight is also used to support marketing  communication, in which case marketing communications specialists will ask  insight specialists, ‘tell us about the stories that are in your customer data’.  You can translate insights about and from customers and partners into stories  for customers and also for front-line staff and others who manage customers  directly. These insights can be about many topics, such as moments of truth, or  being satisfied by service or problem management, such as successful  turnaround of complaints or claims. These are often called ‘references’ or ‘case  studies’. Good ones are repeated again and again because they resonate. They  are more than just references.

By applying storey telling tool we reached our assumptions and need. We also  succeeded . For customers, a story can help them make the ‘right’ choice, be  more confident about making a decision or about a decision already made,  reduce stress, understand the value to be obtained from a brand/product, or  give reasons to recommend to other customers. For frontline staff, the  benefits include feeling like a member of the team, understanding the  company culture or marketing/sales/service strategy better, being more  confident in or having better ideas about handling or motivating customers,  achieving recognition (through stories about staff), or connecting or working  better with staff in other functions/departments. But also we from storey it  helps us to invent more and more .

Given that our team has already gone through several design thinking  activities/tools and are at this stage in the timeline, the storey telling is the

appropriate tool. As previously mentioned, our team has gone so much  investigation.so our business improved a lot it helpful to farmers also.


Reflection - Story Telling Challenge & Selection My choice is storytelling tool . I am actually interested in searching the problem and knowing where they farmers feel discomfort and loss in business . I spend my valuable time with them to open their hearts and to open up their feelings and problems .My company produces fertilizers to improve quality of yield and also quantity . The most important thing to human is food.so when I go to field where the farmers work and listen to their stories I can understand what pesticides or fertilizers they need and their stories help us to new invention to solve the problem of farmers and to produce good yield . I use their informative stories in developing different strategies to try and find a way that works for them to gain more independence in the areas they find lacking in their lives . APPLICATION Many successful companies uses storey telling to capture the great achievement . Storytelling in business focuses on the human side of work . Basically , it means telling stories instead of just listing facts . Because just as I said earlier , good stories engage better . They also stick longer in your audience ’s mind . An example of successful company The Canadian arm of the diaper brand , Huggies , knew that in order to compete with Pampers ( the market - leader who , at the time , had 100 % of Canadian hospital contracts ) , they needed to provide a tangible , emotional reason for mothers to choose them before arriving at the hospital to give birth . The answer turned out to be in their own name : hugs . Rooted in over 600 studies that proved hugs “ help stabilize babies ’ vital signs , build immune systems , ward off illness , and improve brain development ” , the brand went on a mission to leave no baby unhugged . The campaign hinged on two initiatives : 1 . Educate mothers on the importance of skin - to - skin contact with their babies . 1 . Ensure that Canadian hospitals had volunteer ‘ huggers ’ available for babies in need of hugs . With sales soaring 30 % in 2016 and an engagement rate 300 % higher than industry benchmarks , this philanthropically - spirited campaign proves the power of using data to inform a story that resonates . So like these we have gone through different problems and pain of farmers and sorted out new various pesticides which are also so natural . it is very helped our company to find new inventions Insight & approach For insight managers , the aim may be to persuade leaders to ‘ see things differently ’ or ‘ do the right thing ’ , but insight is also used to support marketing communication , in which case marketing communications specialists will ask insight specialists , ‘ tell us about the stories that are in your customer data ’ . You can translate insights about and from customers and partners into stories for customers and also for front - line staff and others who manage customers directly . These insights can be about many topics , such as moments of truth , or being satisfied by service or problem management , such as successful turnaround of complaints or claims . These are often called ‘ references ’ or ‘ case studies ’ . Good ones are repeated again and again because they resonate . They are more than just references . By applying storey telling tool we reached our assumptions and need . We also succeeded . For customers , a story can help them make the ‘ right ’ choice , be more confident about making a decision or about a decision already made , reduce stress , understand the value to be obtained from a brand / product , or give reasons to recommend to other customers . For frontline staff , the benefits include feeling like a member of the team , understanding the company culture or marketing / sales / service strategy better , being more confident in or having better ideas about handling or motivating customers , achieving recognition ( through stories about staff ) , or connecting or working better with staff in other functions / departments . But also we from storey it helps us to invent more and more . Given that our team has already gone through several design thinking activities / tools and are at this stage in the timeline , the storey telling is the appropriate tool . As previously mentioned , our team has gone so much investigation.so our business improved a lot it helpful to farmers also .