REFLECTION-LEARNING LAUNCH.

CHALLENGE.

I have been working tirelessly at developing a new Sportswear brand with a local taste and  national appeal. I am a budding entrepreneur with less experience on sportswear bar the  brands I put on basically from international brand designers and/or fakes from local business  people. Working on a brand name Radio Cloud  Platform in collaboration with my younger brother for the  pats three months in a resource-limited environment we are trying to understand how to work  with possible market trends despite the existing biases. We really thought of going the  traditional way of developing a business plan, having financial estimates and putting our  general guesses of the market into our project but then the costs of undertaking such a risky  venture without any assurances were so high.

SELECTION.

We have to pick on learning launch for this particular project given that we really need to know  the market trends, location of prospective buyers, best marketing strategies ranging from  personal selling, online marketing  among other available strategies. We placed initial  prototypes on the market  honestly having a variety of expectations but that can wait. Here  comes the argument of confirmation bias, customers already tend to buy cheap and/or fake  sportswear products. So I have to go into the market and confirm or disconfirm these 'facts' as  Ed Hesse encourages in his video on the learning launch tool.

APPLICATION.

As an entirely new venture we posted photos of the prototypes on our website and social sites.  In a move to involve other partners copies of T-Shirts are given to close friends and family as  free samples with an aim to promoting the prototypes. Free copies shall be given to online  friends that attract more customers and/or prospective customers to our online platforms and  social media platforms.

The quick experiments are focused on several aspects of the market, we concetrated firstly on  determining the online marketability of the ideas we generated that is shall the circle of friends  we keep turn out to be a resourceful marketing network?

There is also the aspect of designing a sportswear that goes as deep as culture. We therefore  focused on determining the implications of deep rooted cultural practices on choice of  sportswear. Right from the support of cock-fighting(a local sport) to the support of  international sports be it football, rugby etc.

INSIGHT.

There are multiple assumptions in the market about sportswear designs. We considered  identifying these assumptions and designing tests using these assumptions. However there was  a strong feeling about the anticipated results, at the start we wanted our prototypes to just sell  well, but now we have to consider our tasks and processes from the time our sportswear are  visualized, the time taken in getting the visual concept into a tangible reality and marketing the  final products. Future products shall centre on the outcomes of our learning launch.

APPROACH.

We have gone through the design thinking tools and are of the conclusion that learning launch  is the appropriate tool. Considering the insights gained in our first launch we are working to  incorporate these insights going forward in our young business undertaking. However some  input from visualization tool would go a long way in bettering our products.


REFLECTION - LEARNING LAUNCH . CHALLENGE . I have been working tirelessly at developing a new Sportswear brand with a local taste and national appeal . I am a budding entrepreneur with less experience on sportswear bar the brands I put on basically from international brand designers and/or fakes from local business people . Working on a brand name Radio Cloud Platform in collaboration with my younger brother for the pats three months in a resource - limited environment we are trying to understand how to work with possible market trends despite the existing biases . We really thought of going the traditional way of developing a business plan , having financial estimates and putting our general guesses of the market into our project but then the costs of undertaking such a risky venture without any assurances were so high . SELECTION . We have to pick on learning launch for this particular project given that we really need to know the market trends , location of prospective buyers , best marketing strategies ranging from personal selling , online marketing among other available strategies . We placed initial prototypes on the market honestly having a variety of expectations but that can wait . Here comes the argument of confirmation bias , customers already tend to buy cheap and/or fake sportswear products . So I have to go into the market and confirm or disconfirm these ' facts ' as Ed Hesse encourages in his video on the learning launch tool . APPLICATION . As an entirely new venture we posted photos of the prototypes on our website and social sites . In a move to involve other partners copies of T - Shirts are given to close friends and family as free samples with an aim to promoting the prototypes . Free copies shall be given to online friends that attract more customers and/or prospective customers to our online platforms and social media platforms . The quick experiments are focused on several aspects of the market , we concetrated firstly on determining the online marketability of the ideas we generated that is shall the circle of friends we keep turn out to be a resourceful marketing network ? There is also the aspect of designing a sportswear that goes as deep as culture . We therefore focused on determining the implications of deep rooted cultural practices on choice of sportswear . Right from the support of cock - fighting(a local sport ) to the support of international sports be it football , rugby etc . INSIGHT . There are multiple assumptions in the market about sportswear designs . We considered identifying these assumptions and designing tests using these assumptions . However there was a strong feeling about the anticipated results , at the start we wanted our prototypes to just sell well , but now we have to consider our tasks and processes from the time our sportswear are visualized , the time taken in getting the visual concept into a tangible reality and marketing the final products . Future products shall centre on the outcomes of our learning launch . APPROACH . We have gone through the design thinking tools and are of the conclusion that learning launch is the appropriate tool . Considering the insights gained in our first launch we are working to incorporate these insights going forward in our young business undertaking . However some input from visualization tool would go a long way in bettering our products .