DESIGN THINKING

With Mind Mapping tool

CHALLENGE

One of the challenge as part of Research and Development (R&D) team is to work on

the unmet need of the patients and come up with new products.To address the need,

Ideation team was formed which consisted of team members from diversifed fields

starting from R&D, project manager to Information technology team member.The project

identified was based on the disease condition, treatment period to affected

population.Mind mapping tool was selected with central idea in place followed by

keywords, images and branches converging to central idea.These are further

organised , reviewed and final proposal was made.

SELECTION

The reason for selecting mind mapping tool as it is ideal during ideation

stage.Brainstorming was done with the team formed from various departments

with subject matter experts to find solution .Focus was on various aspects like

problem, consequence, solution, benefits.Further Napkin pitch was adapted to

summarise and communicate new concept/idea once brainstorming was

completed.

APPLICATION

The first step was defining problem statement/central idea.Various parameters

were listed down starting from unmet need to value creation.During this, focused

were divided into 2 member group from different fields.Time was given to each

team to write down ideas answering the following questions:

a. Prevalence of disease

b. Marketed products prescribed

c. Affected population

d. Adjuvant therapy if involved

e. Affordability

g. patient compliance

h. side effects profile

Apart from above factors, other parameters like project complexity, feasibility,

commercial potential, project timelines and cost were considered during mind

mapping.

INSIGHT AND APPROACH

With the help of mind mapping tool which involves diverse focused groups, key

points are identified in helps in designing product life cycle.

Mind mapping tool facilitates in organising ideas, analyse and process them into

simple steps having proper connection with the center point.This is imperative in

case of research projects at initial stage.


DESIGN THINKING With Mind Mapping tool CHALLENGE One of the challenge as part of Research and Development ( R&D ) team is to work on the unmet need of the patients and come up with new products . To address the need , Ideation team was formed which consisted of team members from diversifed fields starting from R&D , project manager to Information technology team member . The project identified was based on the disease condition , treatment period to affected population . Mind mapping tool was selected with central idea in place followed by keywords , images and branches converging to central idea . These are further organised , reviewed and final proposal was made . SELECTION The reason for selecting mind mapping tool as it is ideal during ideation stage . Brainstorming was done with the team formed from various departments with subject matter experts to find solution .Focus was on various aspects like problem , consequence , solution , benefits . Further Napkin pitch was adapted to summarise and communicate new concept / idea once brainstorming was completed . APPLICATION The first step was defining problem statement / central idea . Various parameters were listed down starting from unmet need to value creation . During this , focused were divided into 2 member group from different fields . Time was given to each team to write down ideas answering the following questions : a. Prevalence of disease b. Marketed products prescribed c. Affected population d. Adjuvant therapy if involved e. Affordability g. patient compliance h. side effects profile Apart from above factors , other parameters like project complexity , feasibility , commercial potential , project timelines and cost were considered during mind mapping . INSIGHT AND APPROACH With the help of mind mapping tool which involves diverse focused groups , key points are identified in helps in designing product life cycle . Mind mapping tool facilitates in organising ideas , analyse and process them into simple steps having proper connection with the center point . This is imperative in case of research projects at initial stage .