Reflection – Learning Launch

Challenge

I am a business engineering student at UCC in Perú, and currently, I am taking

a course about formulation and evaluation of business projects, one of the final courses to get

the degree. There, my teamwork, formed to carry out the final project of the term, and I

identified, using primary data sources, from our own surveys, and using secondary data sources,

as well, from government organization’s stats, a need that many undergraduate students like us

have during their period in the college. The challenge that causes that need is the movement.

Many of these students come from different provinces to Lima to study a university career, and

a great part of them do not have the possibility to get a housing in the campus, so they are

obliged to look for apartments or other kind of places to stay, close to the universities. Having

identified that situation, contemplated in the “What is?” question of the design thinking

framework, we decided to propose a way to satisfy that need through the creation of an

application specialized in the university student’s needs that could help to find the best places

for them. In that way we are focused on trying to develop that app in the way that fits with their

lives and provides value for them. It should be noted that we are aware about the Covid-19

situation that we are going through, that is why we project the development of the app from

now to 4 or 6 months forward.

Selection

As I have mentioned before, our team has already gone through several design thinking

framework’s tools during the development of this business idea. So, now, we going to try the

learning launch tool, in the way that it could help us to prove if our hypothesis and our prototype

developed fits with the expectations of our target audience, as we have seen during these four

weeks in our classes. Broadly speaking, this tool consists in a low-cost experiment that quickly

will help us to test our idea and prototype.

Application

Considering all of I have mentioned before, our team has decided to develop two learning

launches. The first learning launch was focused on the structure of our app, so using the SCRUM

methodology, that is focused on the development of digital applications, and DMAIC

methodology, that is focused in the continue improving of the processes, we presented the

structure of the app, developed with Balsamic Wireframes. That prototype was presented in the

entrepreneurship fair of the consortium of universities to which ours belongs, which took place

from May 24th to May 28th. There we expected to create a comfortable space to share ideas, and

from them improve our structure. With a sample of our target audience, we think that we could

establish the features that our app must have. In that way, we are valuating all different ideas

that we have gotten with some professionals of digital developing and of finances to know and

select which are the best ones to maintain our sustainability in this stage of the project. It is

important, as well, to say that the ideas that will not be taken will be considered in the

possibilities that we have in the long term to implement.

The second learning launch have not been realized yet, but will be focused on our stakeholders

as investors, commercial partners, and tenants that going to publish their advertisements in our

application. Having made the corrections in our structure we going to present our pilot in the

EDHEC Business School’s innovation fair. There we expect through surveys and focus groups, of

5 to 6 people, get feedback to make our business proposal sustainable, and attractive to invest

and to be part of it.

Insight

What I have learned, by applying the learning launch tool in our project’s development is that

even though we could make assumptions, when we plan it, not all of them, necessarily, will be

the bests in the way to take a good decision for us and for the project’s sustainability. That is

why the learning launch becomes an indispensable tool to try during this stage, the value of “fail

fast and cheap” that give us this tool, if it happens, and the possibility to constantly improve our

processes and decisions, help us a lot to get a good result for long.

Approach

Given that, our team has already gone through several design thinking tools, during the project

development, and we think that at this stage in the timeline, the learning launch has been the

best tool use. We think if something must change would be that the use of this tool must be

indispensable to value the biggest changes that we could make in our future projects.


Reflection – Learning Launch Challenge I am a business engineering student at UCC in Perú , and currently , I am taking a course about formulation and evaluation of business projects , one of the final courses to get the degree . There , my teamwork , formed to carry out the final project of the term , and I identified , using primary data sources , from our own surveys , and using secondary data sources , as well , from government organization ’s stats , a need that many undergraduate students like us have during their period in the college . The challenge that causes that need is the movement . Many of these students come from different provinces to Lima to study a university career , and a great part of them do not have the possibility to get a housing in the campus , so they are obliged to look for apartments or other kind of places to stay , close to the universities . Having identified that situation , contemplated in the “ What is ? ” question of the design thinking framework , we decided to propose a way to satisfy that need through the creation of an application specialized in the university student ’s needs that could help to find the best places for them . In that way we are focused on trying to develop that app in the way that fits with their lives and provides value for them . It should be noted that we are aware about the Covid-19 situation that we are going through , that is why we project the development of the app from now to 4 or 6 months forward . Selection As I have mentioned before , our team has already gone through several design thinking framework ’s tools during the development of this business idea . So , now , we going to try the learning launch tool , in the way that it could help us to prove if our hypothesis and our prototype developed fits with the expectations of our target audience , as we have seen during these four weeks in our classes . Broadly speaking , this tool consists in a low - cost experiment that quickly will help us to test our idea and prototype . Application Considering all of I have mentioned before , our team has decided to develop two learning launches . The first learning launch was focused on the structure of our app , so using the SCRUM methodology , that is focused on the development of digital applications , and DMAIC methodology , that is focused in the continue improving of the processes , we presented the structure of the app , developed with Balsamic Wireframes . That prototype was presented in the entrepreneurship fair of the consortium of universities to which ours belongs , which took place from May 24th to May 28th . There we expected to create a comfortable space to share ideas , and from them improve our structure . With a sample of our target audience , we think that we could establish the features that our app must have . In that way , we are valuating all different ideas that we have gotten with some professionals of digital developing and of finances to know and select which are the best ones to maintain our sustainability in this stage of the project . It is important , as well , to say that the ideas that will not be taken will be considered in the possibilities that we have in the long term to implement . The second learning launch have not been realized yet , but will be focused on our stakeholders as investors , commercial partners , and tenants that going to publish their advertisements in our application . Having made the corrections in our structure we going to present our pilot in the EDHEC Business School ’s innovation fair . There we expect through surveys and focus groups , of 5 to 6 people , get feedback to make our business proposal sustainable , and attractive to invest and to be part of it . Insight What I have learned , by applying the learning launch tool in our project ’s development is that even though we could make assumptions , when we plan it , not all of them , necessarily , will be the bests in the way to take a good decision for us and for the project ’s sustainability . That is why the learning launch becomes an indispensable tool to try during this stage , the value of “ fail fast and cheap ” that give us this tool , if it happens , and the possibility to constantly improve our processes and decisions , help us a lot to get a good result for long . Approach Given that , our team has already gone through several design thinking tools , during the project development , and we think that at this stage in the timeline , the learning launch has been the best tool use . We think if something must change would be that the use of this tool must be indispensable to value the biggest changes that we could make in our future projects .