Challenge & Selection

The Visualization tool is a tool that I used frequently, but without knowing the scope it have in Design  Thinking. I have used it constantly with clients to have a graphic expression of their need, using  diagrams, photographs, videos, presentations and, even in a time a model in clay. While they find it  somewhat rudimentary, I have always achieved very good reception with this method, since  customers have always felt that their problem or need is understood, defining scopes, limits,  relationships and multiple variables to consider. In general, they themselves indicate that without  such representations, they see difficult another way to express so well their vision of the problem  or need.

Application

I start the process by presenting a diagram with all the entities that participate in it and how they  interact with each other.   The diagram I usually present with photographs of people, images of concepts, photographs of  places, which I deploy on a whiteboard and then draw with a slate pencil the interactions with each  other. I also support documents, manuals, procedures, etc. In addition, in advance, I have conducted  interviews with the project stakeholders.   These interviews are conducted in the place where the project is worked or implemented, to know  the environment. If possible, we take a tour of the place, visiting each place, area, people or  environment that will interact in the process. I draw on something very similar to the observation  and interviews conducted in The Good Kitchen Story, so I visualise behaviors and detect feelings  when speaking. In this case, I also use the Journey Mapping tool, which I also used without knowing  its name or application in Design Thinking. I accompany the client during the necessary days, in their  usual process in which the problem is focused. This until a detailed view of the need is achieved.     The diagrams I make are simple, descriptive. Sometimes I make the diagrams in Power Point, the  projects and on the curtain I attach the images.     In presenting the diagram, I have all participants participate in describing their roles in the diagram,  where I ask them, in order, to make the necessary modifications to correct or supplement the  diagram. On one occasion, I had to request an additional whiteboard to enlarge the chart.     As they interact with the chart, I'm taking notes of the ideas that emerge in the conversations and  aim them to use them in the future.     At the end of the session, I photograph the work and make a new refined graphic, where I  incorporate all the contributions and comments.

Insight & Approach

What I have learned from using this method is that the problem is often not even well understood  by the customer, or the vision they have internally in the companies is different between involved,  therefore, if by participating all achieve a consensus in the solution to be sought. Reinforcing the  problem, questions arise of the same involved, where, by graphically looking at the interactions and  all the variables involved, they adjust their vision towards a more collaborative order, understanding  that their actions also have a effect on other people, areas or environment. In addition, the exercise  invites conversation and discussion around a common goal, causing all stakeholders to focus on a  single definition. Sometimes parallel problems also arise that were not being considered, where the  group has to make the decision if these will be included in the solution sought or will participate in  another solution stage, focusing directly on them. This method, I will definitely continue to apply it,  since it has currently given me good results with customers. Also, if the same clients express their  agreement to me by the method, I believe that is the final approval.


Challenge & Selection The Visualization tool is a tool that I used frequently , but without knowing the scope it have in Design Thinking . I have used it constantly with clients to have a graphic expression of their need , using diagrams , photographs , videos , presentations and , even in a time a model in clay . While they find it somewhat rudimentary , I have always achieved very good reception with this method , since customers have always felt that their problem or need is understood , defining scopes , limits , relationships and multiple variables to consider . In general , they themselves indicate that without such representations , they see difficult another way to express so well their vision of the problem or need . Application I start the process by presenting a diagram with all the entities that participate in it and how they interact with each other . The diagram I usually present with photographs of people , images of concepts , photographs of places , which I deploy on a whiteboard and then draw with a slate pencil the interactions with each other . I also support documents , manuals , procedures , etc . In addition , in advance , I have conducted interviews with the project stakeholders . These interviews are conducted in the place where the project is worked or implemented , to know the environment . If possible , we take a tour of the place , visiting each place , area , people or environment that will interact in the process . I draw on something very similar to the observation and interviews conducted in The Good Kitchen Story , so I visualise behaviors and detect feelings when speaking . In this case , I also use the Journey Mapping tool , which I also used without knowing its name or application in Design Thinking . I accompany the client during the necessary days , in their usual process in which the problem is focused . This until a detailed view of the need is achieved . The diagrams I make are simple , descriptive . Sometimes I make the diagrams in Power Point , the projects and on the curtain I attach the images . In presenting the diagram , I have all participants participate in describing their roles in the diagram , where I ask them , in order , to make the necessary modifications to correct or supplement the diagram . On one occasion , I had to request an additional whiteboard to enlarge the chart . As they interact with the chart , I 'm taking notes of the ideas that emerge in the conversations and aim them to use them in the future . At the end of the session , I photograph the work and make a new refined graphic , where I incorporate all the contributions and comments . Insight & Approach What I have learned from using this method is that the problem is often not even well understood by the customer , or the vision they have internally in the companies is different between involved , therefore , if by participating all achieve a consensus in the solution to be sought . Reinforcing the problem , questions arise of the same involved , where , by graphically looking at the interactions and all the variables involved , they adjust their vision towards a more collaborative order , understanding that their actions also have a effect on other people , areas or environment . In addition , the exercise invites conversation and discussion around a common goal , causing all stakeholders to focus on a single definition . Sometimes parallel problems also arise that were not being considered , where the group has to make the decision if these will be included in the solution sought or will participate in another solution stage , focusing directly on them . This method , I will definitely continue to apply it , since it has currently given me good results with customers . Also , if the same clients express their agreement to me by the method , I believe that is the final approval .