Reflection: Storytelling (Module 2)

Challenge and Selection    I am a part of a NGO (non-government organisation) called lifegile, which works to  benefit the underprivileged people by providing them capabilities and skills to stand on  their own, and we provide them with a platform to earn on their own. One product  which we made them develop was a handcrafted notebook, which had a raw feel  attached to it. The challenge was that people did not prefer buying those notebooks due  to its unfinished look and also people thought that the notebook is expensive as  compared to other notebooks which are available in the market.       To tackle this challenge a Design Thinking tool was needed and ‘Storytelling’ was the  perfect fit for this problem because the story and purpose of the notebook not being  communicated properly was the main reason that held them back.        Application    To apply the tool of ‘Storytelling’, I learned the problems faced by the beneficiaries, the  lack of basic resources which they have like food and shelter. I talked to them about how  important is it for them that people should buy the notebooks handcrafted by them.    After learning and researching about the back story of what these underprivileged have,  I started storytelling, as taught in the Module 2. I curated the story which communicated  the real pain and requirement of these people which would be satisfied when people  will buy these notebooks. Through storytelling, I also communicated that how certain  high price of these notebooks will not affect the people buying the notebooks but how  it will definitely affect the people who are making these notebooks.    I developed a marketing campaign which showed the problems which these people are  facing and the result was amazing. People gave bulk orders companies bought notebooks  to distribute in their offices and also used it as an instrument to gift.    Even the raw touch of the notebook was changed into an authentic notebook by the  tool of Storytelling. Design Thinking changed the perception of people and was very  effective.

Insight and Approach     I watched a TED talk of Simon Sinek where he told the importance of starting with why,  and how people do not buy the product you sell but they buy the stories which you sell.  After pursuing this course, it helped me to implement this talk in real life. It helped me  to think from the starting and follow the purpose instead of the end product.    Now, not just in Marketing but everything I do would have a purpose, a WHY, and telling  your WHY as a story is equally important. After all, people do not buy the product you  sell, they buy the stories.


Reflection : Storytelling ( Module 2 ) Challenge and Selection I am a part of a NGO ( non - government organisation ) called lifegile , which works to benefit the underprivileged people by providing them capabilities and skills to stand on their own , and we provide them with a platform to earn on their own . One product which we made them develop was a handcrafted notebook , which had a raw feel attached to it . The challenge was that people did not prefer buying those notebooks due to its unfinished look and also people thought that the notebook is expensive as compared to other notebooks which are available in the market . To tackle this challenge a Design Thinking tool was needed and ‘ Storytelling ’ was the perfect fit for this problem because the story and purpose of the notebook not being communicated properly was the main reason that held them back . Application To apply the tool of ‘ Storytelling ’ , I learned the problems faced by the beneficiaries , the lack of basic resources which they have like food and shelter . I talked to them about how important is it for them that people should buy the notebooks handcrafted by them . After learning and researching about the back story of what these underprivileged have , I started storytelling , as taught in the Module 2 . I curated the story which communicated the real pain and requirement of these people which would be satisfied when people will buy these notebooks . Through storytelling , I also communicated that how certain high price of these notebooks will not affect the people buying the notebooks but how it will definitely affect the people who are making these notebooks . I developed a marketing campaign which showed the problems which these people are facing and the result was amazing . People gave bulk orders companies bought notebooks to distribute in their offices and also used it as an instrument to gift . Even the raw touch of the notebook was changed into an authentic notebook by the tool of Storytelling . Design Thinking changed the perception of people and was very effective . Insight and Approach I watched a TED talk of Simon Sinek where he told the importance of starting with why , and how people do not buy the product you sell but they buy the stories which you sell . After pursuing this course , it helped me to implement this talk in real life . It helped me to think from the starting and follow the purpose instead of the end product . Now , not just in Marketing but everything I do would have a purpose , a WHY , and telling your WHY as a story is equally important . After all , people do not buy the product you sell , they buy the stories .