Learning Launch - Construction specification

Challenge & Selection

As a consultant, I was counseling a specialized constructing material distributor to make  adaptations in its B2C local operation to meet corporate client’s needs (B2B clients). After  selecting 4 major corporate personas to target, my client’s team, with our help, should stablish  the initial roadmap of launches to better serve those personas and increase market share in  the sector.

We identified that the main pain points were related to customer service (construction  specification, budgeting, logistics and in-store service), built those personas’ Journey Map and  analyzed client’s value chain to identify non-addressable pain points.

With access to customers in the client’s current operation, learning launch technique could  accelerate the process of creating, design and testing new ideas as soon as possible.

Application

We divided our client’s workers in teams focused on specific parts of customer journey  (construction specification, budgeting, logistics and in-store service) to list all steps of  customer decision flow and point out all touch points with the company (and, eventually,  missed touchpoints).

Some B2B clients were invited to participated in some sessions to collaborate with our journey  mapping. Due to coronavirus pandemic, we used tools such as Zoom and Miro to make the  group discussions and gather all insights regarding to workflow drawings.

Insight & Approach

Customers have difficulties in building their construction specifications list (materials,  proportions, brands and measurements) that sometimes make them not even consider our  client as an option. The current budgeting process couldn’t even handle the demand, because  the lists of products sent by e-mail were usually not well detailed, which makes it harder to  send a price proposal for all clients in the expected market deadline (two business days).

Moreover, corporate clients, in this market, expected more flexibility to receive the materials  in the construction field and, when they are at the store, they expect special attention to solve  their problems as fast as possible.

Therefore, we selected 3 task forces to develop prototypes: construction specifications &  budgeting, logistics and in-store services.

I was in helped the construction specifications & budgeting task force. We developed a  hypothesis that companies that have variable construction projects would find easier to  specify construction materials if they have a user-friendly application that helps generate  construction projects and suggest materials and brands. Moreover, with this problem solved, it  would generate a qualified list of materials that easier to budget all the products in less than  two business days.

We draw frames representing the process and intent to draws this flow in a prototype tool  (like Justinmind) to make usability tests in local stores to receive feedbacks from real users.


Learning Launch - Construction specification Challenge & Selection As a consultant , I was counseling a specialized constructing material distributor to make adaptations in its B2C local operation to meet corporate client ’s needs ( B2B clients ) . After selecting 4 major corporate personas to target , my client ’s team , with our help , should stablish the initial roadmap of launches to better serve those personas and increase market share in the sector . We identified that the main pain points were related to customer service ( construction specification , budgeting , logistics and in - store service ) , built those personas ’ Journey Map and analyzed client ’s value chain to identify non - addressable pain points . With access to customers in the client ’s current operation , learning launch technique could accelerate the process of creating , design and testing new ideas as soon as possible . Application We divided our client ’s workers in teams focused on specific parts of customer journey ( construction specification , budgeting , logistics and in - store service ) to list all steps of customer decision flow and point out all touch points with the company ( and , eventually , missed touchpoints ) . Some B2B clients were invited to participated in some sessions to collaborate with our journey mapping . Due to coronavirus pandemic , we used tools such as Zoom and Miro to make the group discussions and gather all insights regarding to workflow drawings . Insight & Approach Customers have difficulties in building their construction specifications list ( materials , proportions , brands and measurements ) that sometimes make them not even consider our client as an option . The current budgeting process could n’t even handle the demand , because the lists of products sent by e - mail were usually not well detailed , which makes it harder to send a price proposal for all clients in the expected market deadline ( two business days ) . Moreover , corporate clients , in this market , expected more flexibility to receive the materials in the construction field and , when they are at the store , they expect special attention to solve their problems as fast as possible . Therefore , we selected 3 task forces to develop prototypes : construction specifications & budgeting , logistics and in - store services . I was in helped the construction specifications & budgeting task force . We developed a hypothesis that companies that have variable construction projects would find easier to specify construction materials if they have a user - friendly application that helps generate construction projects and suggest materials and brands . Moreover , with this problem solved , it would generate a qualified list of materials that easier to budget all the products in less than two business days . We draw frames representing the process and intent to draws this flow in a prototype tool ( like Justinmind ) to make usability tests in local stores to receive feedbacks from real users .