Example Reflection – Learning Launch

Challenge

I am a member of my organization’s management team and our challenge was to design a  solution based on customer needs. The telocom customer had a standard solution need with  few specific requirements/modification for rural market. My organization decided to use Design  Thinking process to relook at the project and then provide a solution to the customer.

Selection   After going over several design thinking activities in the initial phase, we are ready to test our  prototype with the learning launch tool. As you know, the learning launch is an experiment  meant to quickly test an idea and prototype on key customer. This provides a way to test  execution and verify our defensibility assumptions for the idea.

Application  As first step on our learning launch, we created a hypothesis of our new product idea. We  spoke to few customers (specific persons) and presented our hypothesis to them to advise on  this for their specific needs. We went through small presentations from customers to gather  information from them about the idea and asked if meets that need or solves that need better  than the competition. From the feedbacks, we were able to confirm lot of our assumptions but  were not enough to proceed.  This made us to go back to “What if” step where we revised the idea and again. With that we  proceeded to all other steps before Learning Lesson. In the second iteration of this Learning  lesson, we were able to confirm all our assumptions and then went to next step to Scale.    Insights  Using Learning launch, we were able to revise our initial ideas to the revised Ideas which meets  customer needs and also prove our basic assumptions. We were able to do this with the  qualitative feedback from few of our customers in very short span of time. As everyone  understands that the innovation is a probability game, we were able to innovate a new product  design for our customer requirement.    Approach   In case we used our older non- Design Thinking processes (traditional method), we would have  not been able to complete our product design in so much efficiency and save time.   My team having gone over all the initial steps of design thinking, we were ready for learning  launch to be executed precisely and gain valuable feedback from first iteration and then revise  the idea to solution which confirmed all our assumptions.    -by  Yogesh Singh


Example Reflection – Learning Launch Challenge I am a member of my organization ’s management team and our challenge was to design a solution based on customer needs . The telocom customer had a standard solution need with few specific requirements / modification for rural market . My organization decided to use Design Thinking process to relook at the project and then provide a solution to the customer . Selection After going over several design thinking activities in the initial phase , we are ready to test our prototype with the learning launch tool . As you know , the learning launch is an experiment meant to quickly test an idea and prototype on key customer . This provides a way to test execution and verify our defensibility assumptions for the idea . Application As first step on our learning launch , we created a hypothesis of our new product idea . We spoke to few customers ( specific persons ) and presented our hypothesis to them to advise on this for their specific needs . We went through small presentations from customers to gather information from them about the idea and asked if meets that need or solves that need better than the competition . From the feedbacks , we were able to confirm lot of our assumptions but were not enough to proceed . This made us to go back to “ What if ” step where we revised the idea and again . With that we proceeded to all other steps before Learning Lesson . In the second iteration of this Learning lesson , we were able to confirm all our assumptions and then went to next step to Scale . Insights Using Learning launch , we were able to revise our initial ideas to the revised Ideas which meets customer needs and also prove our basic assumptions . We were able to do this with the qualitative feedback from few of our customers in very short span of time . As everyone understands that the innovation is a probability game , we were able to innovate a new product design for our customer requirement . Approach In case we used our older non- Design Thinking processes ( traditional method ) , we would have not been able to complete our product design in so much efficiency and save time . My team having gone over all the initial steps of design thinking , we were ready for learning launch to be executed precisely and gain valuable feedback from first iteration and then revise the idea to solution which confirmed all our assumptions . -by Yogesh Singh