REFLECTION – STORY TELLING

Mary Toro

Challenge:

I have currently inherited my father’s business after he passed away. He was a very impressive nature  photographer with an archive of thousands pictures. During his careen he always collaborated with nature  conservation ONG giving some of the pictures for free or in collaboration. My challenge is to create a solid  business out of the product my father left behind and still at the same time continue with the vision and  collaborations he created during his lifetime. The people involved right now in the making of his business are  my father’s ex-associate that has already been a part of this collaboration for over 30 years, my brother and  me. We have limited resources and no real knowledge of how to utilize the pictures the best creative way  that would generate income and conservation awareness.

Selection:

The tool selected for this reflection is the one of storytelling. Our main goal in my team is to reach a united  front from which to be able to create the bases for the new business image. For this as storytelling shows it  is essential to share the problem and tell the story of where we come from in order for the team to start  imagining where we want to go. Story telling let the team understand the challenge and makes all the  involved parties. With the sharing of the story it also allows everyone to understand what the main tensions  are and start thinking ways of opportunity to collaborate and be able to eliminate the tensions. It is a tool  used to learn what the main problem is and start the process of solving it.

Application

In my challenge the application of storytelling involves my team. A team of 3 people with completely  different career choices that need to get together to form a new Project involving Nature conservancy  photographs. We have a designer, a financial person and hospitality major. By using the storytelling tool we  are able understand deeply. The designer that has worked for over 30 years with the pictures tells us the  stories he encountered in the years, the challenges and the way they overcame them. He passed this  information onwards to us, the new members of the team. Me being the daughter of the artist and having  travelled with him through most of the pictures I am able to tell them the story of how the pictures are  actually created and this way make the team understand the process of creation. By sharing our stories and  our experiences we gain higher knowledge of what is it we need to promote and sell.

Insight & Approach

With this stories being told, they were always in a familiar and casual environment. We decided to use the  tool more in the formal business environment and it helped us to envision a possible road to take for the  future of our product. All the stories were background information we allocated and used as a basis for  future movements and objectives.

This way the team had finally a focal point now the challenge was to come up with the ideas and projects to  achieve the objectives.


REFLECTION – STORY TELLING Mary Toro Challenge : I have currently inherited my father ’s business after he passed away . He was a very impressive nature photographer with an archive of thousands pictures . During his careen he always collaborated with nature conservation ONG giving some of the pictures for free or in collaboration . My challenge is to create a solid business out of the product my father left behind and still at the same time continue with the vision and collaborations he created during his lifetime . The people involved right now in the making of his business are my father ’s ex - associate that has already been a part of this collaboration for over 30 years , my brother and me . We have limited resources and no real knowledge of how to utilize the pictures the best creative way that would generate income and conservation awareness . Selection : The tool selected for this reflection is the one of storytelling . Our main goal in my team is to reach a united front from which to be able to create the bases for the new business image . For this as storytelling shows it is essential to share the problem and tell the story of where we come from in order for the team to start imagining where we want to go . Story telling let the team understand the challenge and makes all the involved parties . With the sharing of the story it also allows everyone to understand what the main tensions are and start thinking ways of opportunity to collaborate and be able to eliminate the tensions . It is a tool used to learn what the main problem is and start the process of solving it . Application In my challenge the application of storytelling involves my team . A team of 3 people with completely different career choices that need to get together to form a new Project involving Nature conservancy photographs . We have a designer , a financial person and hospitality major . By using the storytelling tool we are able understand deeply . The designer that has worked for over 30 years with the pictures tells us the stories he encountered in the years , the challenges and the way they overcame them . He passed this information onwards to us , the new members of the team . Me being the daughter of the artist and having travelled with him through most of the pictures I am able to tell them the story of how the pictures are actually created and this way make the team understand the process of creation . By sharing our stories and our experiences we gain higher knowledge of what is it we need to promote and sell . Insight & Approach With this stories being told , they were always in a familiar and casual environment . We decided to use the tool more in the formal business environment and it helped us to envision a possible road to take for the future of our product . All the stories were background information we allocated and used as a basis for future movements and objectives . This way the team had finally a focal point now the challenge was to come up with the ideas and projects to achieve the objectives .