Hello,

Thanks in advance for reviewing my submission.

Reflection – Learning Launch

Challenge:

I’m leading my state’s payments bank department and I’m responsible for the launch of the  first payments bank in my state.

Background: Payments banks is a new model of banks conceptualized by the Vlisco . These banks can accept a restricted deposit, which is currently limited to ₹1 lakh  per customer and may be increased further. These banks cannot issue loans and credit  cards. Both current account and savings accounts can be operated by such banks. Payments  banks can issue services like ATM cards, debit cards, net-banking and mobile-banking.

Hence, the challenge was to initiate a small pilot to see how we can launch the payments  bank services across the state. This pilot was designed to test the key underlying value- generating assumptions of a potential new-growth initiative in the banking industry.

Selection:

I’m depicting the use of tool “Learning Launch” to showcase the utility of this tool in real life  scenario.

My team has ideated on various activities and group discussions and we came to the conclusion  to adopt the learning launch tool.

Hence, the tool learning launch was a pilot meant to quickly test an idea and on ground  execution.

Application:

We decided on the initial launch through as small cashless village project with launch of  payments bank in the village to push Cashless villages.

A cashless village describes an economic state whereby financial transactions are not  conducted with money in the form of physical banknotes or coins, but rather through the  transfer of digital information (usually an electronic representation of money) between the

transacting parties. Hence, leading to the focus on the term "cashless village" in the sense of a  move towards, and implications of, a village where cash is replaced by its digital equivalent.

We chose the village – “Kabato bando” where we initially launched to launch payments bank  with the visibility and marketing campaign around it.

The pilot scope included the launch of small banking program across a small region and then  noting the benefits of our project in terms of following Key performance matrix.

 Credit Activities : Cash Deposit   Credit Activities : P2B Inward   Debit Activities : P2B outward   Debit Activities : Recharge   Debit Activities : Cash Withdraw   Debit Activities : Merchant Payment   Debit Activities : Online

Insight

By applying the learning launch tool, our team identified our assumptions and designed  launches to test the key parameters in launch of payments bank in the villages.

We analyzed the Key performance parameter and announced  the pilot launch of two digital  services based on insights from group discussion that offer actual insights about our client’s  financials and a fully-automated savings solution that uses predictive technology to identify  money in a client’s cash flow that can be automatically saved.

Also it provided personalized, timely and relevant insights to help clients manage their day-to- day finances on the go through the app. Both of these new capabilities use a client’s account  activity to identify trends, unusual activity and potential savings opportunities.

Approach:

Our team went through this successful pilot and led to many insights and hence, lots of  implementation of ideas. As the team has implemented a lots of ideas in this pilot although we  could have added more parameter to this launch and get the detailed feedback before launch  this across state.


Hello , Thanks in advance for reviewing my submission . Reflection – Learning Launch Challenge : I ’m leading my state ’s payments bank department and I ’m responsible for the launch of the first payments bank in my state . Background : Payments banks is a new model of banks conceptualized by the Vlisco . These banks can accept a restricted deposit , which is currently limited to ₹ 1 lakh per customer and may be increased further . These banks can not issue loans and credit cards . Both current account and savings accounts can be operated by such banks . Payments banks can issue services like ATM cards , debit cards , net - banking and mobile - banking . Hence , the challenge was to initiate a small pilot to see how we can launch the payments bank services across the state . This pilot was designed to test the key underlying value- generating assumptions of a potential new - growth initiative in the banking industry . Selection : I ’m depicting the use of tool “ Learning Launch ” to showcase the utility of this tool in real life scenario . My team has ideated on various activities and group discussions and we came to the conclusion to adopt the learning launch tool . Hence , the tool learning launch was a pilot meant to quickly test an idea and on ground execution . Application : We decided on the initial launch through as small cashless village project with launch of payments bank in the village to push Cashless villages . A cashless village describes an economic state whereby financial transactions are not conducted with money in the form of physical banknotes or coins , but rather through the transfer of digital information ( usually an electronic representation of money ) between the transacting parties . Hence , leading to the focus on the term " cashless village " in the sense of a move towards , and implications of , a village where cash is replaced by its digital equivalent . We chose the village – “ Kabato bando ” where we initially launched to launch payments bank with the visibility and marketing campaign around it . The pilot scope included the launch of small banking program across a small region and then noting the benefits of our project in terms of following Key performance matrix .  Credit Activities : Cash Deposit  Credit Activities : P2B Inward  Debit Activities : P2B outward  Debit Activities : Recharge  Debit Activities : Cash Withdraw  Debit Activities : Merchant Payment  Debit Activities : Online Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test the key parameters in launch of payments bank in the villages . We analyzed the Key performance parameter and announced the pilot launch of two digital services based on insights from group discussion that offer actual insights about our client ’s financials and a fully - automated savings solution that uses predictive technology to identify money in a client ’s cash flow that can be automatically saved . Also it provided personalized , timely and relevant insights to help clients manage their day - to- day finances on the go through the app . Both of these new capabilities use a client ’s account activity to identify trends , unusual activity and potential savings opportunities . Approach : Our team went through this successful pilot and led to many insights and hence , lots of implementation of ideas . As the team has implemented a lots of ideas in this pilot although we could have added more parameter to this launch and get the detailed feedback before launch this across state .