SMART: Company General Use

Storytelling Tool

Challenge:

I am a Human Resources (HR) employee who is working in an Oil & Gas company, so our core business

is exploring oil and gas. As an HR we were about to introduce a new framework for creating a strategic

workforce planning and we wanted to share it with the management and have their buy-in to continue

working on this project. For HR, it is an essential project and we wanted to convince the management to

apply it. The management have their own technical language and cannot relate to HR terminology as it is

out of their expertise. So, the challenge is how could we deliver and introduce the project and acquire the

buy-in from the management as it is a new idea which requires a lot of work, and an access on several

data in order to perform the job perfectly.

Selection:

In order to deliver the presentation, we take into consideration our audience and the language they use, for

example; we decided that won’t go far in HR terminology and use the terminology that is understandable

by technical oil and gas employees. Also, as stated in the video of Storytelling tool, management have a

lot of meetings and presentations to see, thus we wanted to grab their attention and present the data and

the idea in an interesting way. That is why we have selected storytelling tool in order to introduce the idea

and convince them.

Application:

In the presentation we considered applying storytelling tool in order to have an effective presentation and

to keep the management interested and be related to the subject. We have adjusted the presentation format

other than explaining the idea in a general terms for all job titles, we have specified and put a Geologist as

an example to make them feel connected and they can relate. We walked them through a story, for

instance: if you understand how many manpower is needed for a geologist field in an advanced and in 3

years ahead, then a proper training and hiring requirements will be addressed in advance which is the

strategic workforce planning project. Storytelling tool helps us to make the presentation looks interesting

by connecting to logic and emotions as stated in the lecture video for storytelling.

SMART: Company General Use

Insight:

After applying Storytelling tool, we granted the buy-in from the management and they were excited about

the project. Moreover, during the presentation they were engaged and liked the idea which serve our

needs and our target have met because we have presented the idea in an interesting way and effectively.

Using Storytelling tool which I have learned in design thinking have enlighten my brain to always

consider it whenever needed because it considered as a creative way of presenting the data and it assist in

keeping the audience engaged. Design thinking have expanded my knowledge about creativity and

solving problems through different and various ways of tools.

Approach:

I believe using Storytelling in subject project is an excellent fit as it is directly linked to the presentation

skills and we have presented the idea perfectly by using this tool. However, I would like to use the other

tools for other projects. For example, I’m thinking of using mind mapping tool in solving some

recruitment process and issues as it can be related to the mind mapping tool.


SMART : Company General Use Storytelling Tool Challenge : I am a Human Resources ( HR ) employee who is working in an Oil & Gas company , so our core business is exploring oil and gas . As an HR we were about to introduce a new framework for creating a strategic workforce planning and we wanted to share it with the management and have their buy - in to continue working on this project . For HR , it is an essential project and we wanted to convince the management to apply it . The management have their own technical language and can not relate to HR terminology as it is out of their expertise . So , the challenge is how could we deliver and introduce the project and acquire the buy - in from the management as it is a new idea which requires a lot of work , and an access on several data in order to perform the job perfectly . Selection : In order to deliver the presentation , we take into consideration our audience and the language they use , for example ; we decided that wo n’t go far in HR terminology and use the terminology that is understandable by technical oil and gas employees . Also , as stated in the video of Storytelling tool , management have a lot of meetings and presentations to see , thus we wanted to grab their attention and present the data and the idea in an interesting way . That is why we have selected storytelling tool in order to introduce the idea and convince them . Application : In the presentation we considered applying storytelling tool in order to have an effective presentation and to keep the management interested and be related to the subject . We have adjusted the presentation format other than explaining the idea in a general terms for all job titles , we have specified and put a Geologist as an example to make them feel connected and they can relate . We walked them through a story , for instance : if you understand how many manpower is needed for a geologist field in an advanced and in 3 years ahead , then a proper training and hiring requirements will be addressed in advance which is the strategic workforce planning project . Storytelling tool helps us to make the presentation looks interesting by connecting to logic and emotions as stated in the lecture video for storytelling . SMART : Company General Use Insight : After applying Storytelling tool , we granted the buy - in from the management and they were excited about the project . Moreover , during the presentation they were engaged and liked the idea which serve our needs and our target have met because we have presented the idea in an interesting way and effectively . Using Storytelling tool which I have learned in design thinking have enlighten my brain to always consider it whenever needed because it considered as a creative way of presenting the data and it assist in keeping the audience engaged . Design thinking have expanded my knowledge about creativity and solving problems through different and various ways of tools . Approach : I believe using Storytelling in subject project is an excellent fit as it is directly linked to the presentation skills and we have presented the idea perfectly by using this tool . However , I would like to use the other tools for other projects . For example , I ’m thinking of using mind mapping tool in solving some recruitment process and issues as it can be related to the mind mapping tool .