Challenge

My marketing teacher, he assigned us cases about different companies that had

problems in different aspects. Our job was to find out what the antecedent, the

problems, and the possible solutions

Selection

The technique that will be used will be a mind map, where you write down the main

problems and solutions that could be given to each one.

Application

First I read the whole case of the restaurant "Red Lobster", about its history and the

antecedents they had regarding the problem. later, I located what were the main

problems that Red Lobster had to address so that the opinions of the clients would

change regarding them.

Red Lobster customers found the seafood menu to be less fresh, even though that

was the restaurant's goal. This was due to their way of preparing each dish, in

addition to the atmosphere that the place conveyed so that customers did not feel

completely satisfied.

Insight

When I captured the facts on a mind map, it was easier for me to identify facts,

problems and solutions that I was thinking so that I could think more thoroughly,

having everything at a glance

Approach

This tool is very useful for design thinking, as it is a visual tool it allows us to

understand the facts better and easier, but we can also rely on another tool to

complement or to bring better ideas.


Challenge My marketing teacher , he assigned us cases about different companies that had problems in different aspects . Our job was to find out what the antecedent , the problems , and the possible solutions Selection The technique that will be used will be a mind map , where you write down the main problems and solutions that could be given to each one . Application First I read the whole case of the restaurant " Red Lobster " , about its history and the antecedents they had regarding the problem . later , I located what were the main problems that Red Lobster had to address so that the opinions of the clients would change regarding them . Red Lobster customers found the seafood menu to be less fresh , even though that was the restaurant 's goal . This was due to their way of preparing each dish , in addition to the atmosphere that the place conveyed so that customers did not feel completely satisfied . Insight When I captured the facts on a mind map , it was easier for me to identify facts , problems and solutions that I was thinking so that I could think more thoroughly , having everything at a glance Approach This tool is very useful for design thinking , as it is a visual tool it allows us to understand the facts better and easier , but we can also rely on another tool to complement or to bring better ideas .