STORYTELLING

 Challenge

I currently run a Bengali nutrient supplementary preparation  in my residence. The most frequent challenge that I face is the  communication barrier and the improper understanding of my product’s use  while marketing it in the social media platforms to the customers. As social  media is highly regarded by many people, it becomes an easy platform to  connect with a large crowd, but the observed reach is drastically lower than  the projected figures due to the above reasons. Which increases the expense  in order to create a makeshift plan to reach the left-out population in the  projection.

 Selection

I had the option of selecting one tool between storytelling and  visualization. On analysing the pros and cons of both the tools, I felt that  storytelling would fit the job better as this gave me room to add some  different factors that enveloped my product like its use in the history, the  process, and the benefits over the conventional style consumption of  supplements and more. Which would become even more complicated if I  tried the other tools for this job.

 Application

Applying the selected tool was fairly easy as the tool had  multiple ways it could be used. It involved the creation of a 30 sec video in  which a prominent person verbally delivers the catalogue content of the  product. The role of the person was to quickly grab the attention of the  viewer and to hold them in our content instead of moving without checking.  And as well as the person had to verbally deliver.

 Insight

The results that was acquired post involving the tool in the  customized manner increased the view of the content a follow 30 sec by 40%   and 10 – 29 sec by 60% of the overall views and bridging the no of views to  the projected by 80% (to the projected no of required views for the  campaign)

 Approach

Currently the projection is being increased as the lockdown has  increased the duration of using the social media amongst the people. As an  step to achieve the target, the visualization tool is also being planned to be  implemented to understand and analyse it reach in the crowed.


STORYTELLING  Challenge I currently run a Bengali nutrient supplementary preparation in my residence . The most frequent challenge that I face is the communication barrier and the improper understanding of my product ’s use while marketing it in the social media platforms to the customers . As social media is highly regarded by many people , it becomes an easy platform to connect with a large crowd , but the observed reach is drastically lower than the projected figures due to the above reasons . Which increases the expense in order to create a makeshift plan to reach the left - out population in the projection .  Selection I had the option of selecting one tool between storytelling and visualization . On analysing the pros and cons of both the tools , I felt that storytelling would fit the job better as this gave me room to add some different factors that enveloped my product like its use in the history , the process , and the benefits over the conventional style consumption of supplements and more . Which would become even more complicated if I tried the other tools for this job .  Application Applying the selected tool was fairly easy as the tool had multiple ways it could be used . It involved the creation of a 30 sec video in which a prominent person verbally delivers the catalogue content of the product . The role of the person was to quickly grab the attention of the viewer and to hold them in our content instead of moving without checking . And as well as the person had to verbally deliver .  Insight The results that was acquired post involving the tool in the customized manner increased the view of the content a follow 30 sec by 40 % and 10 – 29 sec by 60 % of the overall views and bridging the no of views to the projected by 80 % ( to the projected no of required views for the campaign )  Approach Currently the projection is being increased as the lockdown has increased the duration of using the social media amongst the people . As an step to achieve the target , the visualization tool is also being planned to be implemented to understand and analyse it reach in the crowed .