DESIGN THINKING BOOTCAMP SYLLABUS  Rationale:    Companies are increasingly looking for employees with training in Design Thinking and  innovation.  For example, companies like Procter and Gamble and GE have incorporated Design  Thinking into their strategy and marketing.  Innovation is also central to the mission of Leeds.   While the Leeds curriculum has a number of opportunities for students to develop entrepreneurial  skills that aid the innovation process, there is still opportunity for more focus on innovation- specific skills and strategies such as Design Thinking.  This course will offer an immersive  experience in Design Thinking as a tool for innovative idea and strategy development.    Additionally, Leeds is always seeking to develop stronger relationships with the external Boulder  community.  In this class, students work with local businesses and develop continuing  relationships with local community members.     As mentioned, the world and its challenges demand a new breed of professional—those who are  trained to drive innovation, no matter the situation, industry, or problem.  Design Thinking is a  process pioneered at the IDEO and the Stanford d.school. This process draws on methods from  engineering and design, and combines them with ideas from the arts, tools from the social  sciences, and insights from the business world    Course Description:

Students start in the field, where they discover the needs of the target audience. They then iterate  ideas on teams to develop a range of promising possible solutions, create rough prototypes to  take back out into the field, and test with real people in the target audience.

Throughout the course students will work on three different challenges; one focused on product  design, one focused on service design and one focused on systems or business design.  By  starting with a very tangible challenge around product design, students will be able to hone their  skills in the process before moving into more complex challenges around business and systems  level design.  All challenges will be addressed in partnership with a local business that poses a  problem they are currently facing.  In pilot programs for this class, businesses have implemented  a number of ideas developed by students.    The course will be teamwork-oriented, but students will also complete readings and independent  activities that support the group work and ensure individual depth of knowledge.      Course Objectives

•  Expose students to the design process as a tool for innovation.

•  Develop students’ professional skills in client management and communication.

•  Demonstrate the value of developing a local network and assist students in making  lasting connections with the business community.

•  Students develop a portfolio of work to set them apart in the job market.

•  Provide an authentic opportunity for students to develop teamwork and leadership skills.

Learning Outcomes    Design Process

1. Students develop a strong understanding of the Design Process and how it can be

applied in a variety of business settings

2. Students learn to research and understand the unique needs of a company around

specific challenges

3. Students learn to build empathy for target audiences from different “cultures”  4. Students learn to develop and test innovative ideas through a rapid iteration cycle

5. Students learn how to create physical prototypes / a visual representation of an idea  6. Students develop the willingness to take a risk and the ability to deal with failure

Professionalism

1. Students develop professional interpersonal and presentation skills  2. Students develop professional communication skills such as interviewing and crafting

professional emails

3. Students learn to take ownership of the quality of their work and final products  4. Students understand their duty to maintain ethical standards in product and strategy

design

a. Students understand the long term impact of design decisions

5. Students understand the value of and have tools to develop a strong network

Leadership and teamwork

1. Students develop self awareness of personal leadership style and how to effectively work

as a member of a team

2. Students collaborate on a variety of projects  3. Students develop communication skills necessary to facilitate high performance team

formation and maintenance (e.g., leveraging the skills and abilities of all team members,  valuing cross-disciplinary/cultural contributions, engaging in difficult conversations and  resolving conflict)

Course Organization:    Module 1: Intro to Design Thinking and Product Design    Day 1:   Introduction to Design Thinking

Assignment:  Creative Confidence, Ch 1 “Flip”

Exercise:  Car Maintenance Introductory Challenge

Day 2:   Introduction to Design Research Strategies

Assignment:  Complete Design Research plan

Exercise: 1st client presentation and Plan Design Research

Day 3:  Introduction to Synthesis

Assignment: Creative Confidence: Ch 4 “Leap”

Exercise: Synthesis (Identifying insights and opportunities) of Product  Challenge findings

Day 4:  Introduction to Ideation and Prototyping Strategies

Assignment: Target Audience Testing – Tim Chi Video on rapid iteration

Exercise: Ideation and prototype for Product Challenge

Day 5:  User Testing  Assignment: Read: The Hard Science of Teamwork + self and peer  assessment of team participation

Exercise: Test Final ideas with product client

Module 2: Team Work and Service Design    Day 6:   Team work discussion + Launch of Service challenge  Assignment:  Read “Mapping the lives of users” by Jan Chipchase  Exercise:  Peer feedback and group discussion on teamwork reading  Exercise: Presentation from new challenge client

Day 7:   Design Research - tools for observation + immersion

Assignment:  Complete Design research for service client

Exercise:  Plan and begin to implement research phase

Day 8:   Journey mapping and ideation  Assignment: Rapid iteration cycles

Exercise:  Journey mapping and idea generation

Storytelling:  clear communication of top concepts

Day 9:   Develop Final Presentations  Assignment: Prepare Final presentations  Exercise: Develop Presentations in small groups  Exercise: Practice presentations with Peer Feedback

Day 10:   Final Presentations and Leadership Styles discussion  Assignment: Read: Leadership that Gets Results, Daniel Goleman +  Complete Peer and self evaluation and leadership styles worksheet  Exercise: Final Presentations to Clients  Exercise: Leadership styles activity

Module 3: Business or Systems Design

Day 11:   Launch final challenge – system or student challenge  Assignment: Read Business Model Canvas CH 1 and complete draft of  Business Model Canvas for project.  Exercise: Leadership Styles reflection and peer feedback  Exercise:  New Challenge presentations

Day 12:   Business Model Canvas and Design Research

Assignment: Complete Design Research

Exercise:  Develop Group Business Model Canvas

Exercise:  Plan additional Research phase

Day 13:   Visualizing ideas  Assignment: Test ideas + Storytelling reading (Made to Stick, Chip and  Dan Heath, Introduction pp 3-24) prepare one minute storytelling video.  Exercise:  Group Synthesis – Using tools of choice  Exercise:  Develop visual representation of ideas

Day 14:   Communicating ideas and effective storytelling

Assignment: Finalize final presentations

Exercise:  Guest speaker on effective presentations

Exercise:  Share drafts of final presentations for feedback

Day 15:   Final Presentations and class celebration


DESIGN THINKING BOOTCAMP SYLLABUS Rationale : Companies are increasingly looking for employees with training in Design Thinking and innovation . For example , companies like Procter and Gamble and GE have incorporated Design Thinking into their strategy and marketing . Innovation is also central to the mission of Leeds . While the Leeds curriculum has a number of opportunities for students to develop entrepreneurial skills that aid the innovation process , there is still opportunity for more focus on innovation- specific skills and strategies such as Design Thinking . This course will offer an immersive experience in Design Thinking as a tool for innovative idea and strategy development . Additionally , Leeds is always seeking to develop stronger relationships with the external Boulder community . In this class , students work with local businesses and develop continuing relationships with local community members . As mentioned , the world and its challenges demand a new breed of professional — those who are trained to drive innovation , no matter the situation , industry , or problem . Design Thinking is a process pioneered at the IDEO and the Stanford d.school . This process draws on methods from engineering and design , and combines them with ideas from the arts , tools from the social sciences , and insights from the business world Course Description : Students start in the field , where they discover the needs of the target audience . They then iterate ideas on teams to develop a range of promising possible solutions , create rough prototypes to take back out into the field , and test with real people in the target audience . Throughout the course students will work on three different challenges ; one focused on product design , one focused on service design and one focused on systems or business design . By starting with a very tangible challenge around product design , students will be able to hone their skills in the process before moving into more complex challenges around business and systems level design . All challenges will be addressed in partnership with a local business that poses a problem they are currently facing . In pilot programs for this class , businesses have implemented a number of ideas developed by students . The course will be teamwork - oriented , but students will also complete readings and independent activities that support the group work and ensure individual depth of knowledge . Course Objectives • Expose students to the design process as a tool for innovation . • Develop students ’ professional skills in client management and communication . • Demonstrate the value of developing a local network and assist students in making lasting connections with the business community . • Students develop a portfolio of work to set them apart in the job market . • Provide an authentic opportunity for students to develop teamwork and leadership skills . Learning Outcomes Design Process 1 . Students develop a strong understanding of the Design Process and how it can be applied in a variety of business settings 2 . Students learn to research and understand the unique needs of a company around specific challenges 3 . Students learn to build empathy for target audiences from different “ cultures ” 4 . Students learn to develop and test innovative ideas through a rapid iteration cycle 5 . Students learn how to create physical prototypes / a visual representation of an idea 6 . Students develop the willingness to take a risk and the ability to deal with failure Professionalism 1 . Students develop professional interpersonal and presentation skills 2 . Students develop professional communication skills such as interviewing and crafting professional emails 3 . Students learn to take ownership of the quality of their work and final products 4 . Students understand their duty to maintain ethical standards in product and strategy design a. Students understand the long term impact of design decisions 5 . Students understand the value of and have tools to develop a strong network Leadership and teamwork 1 . Students develop self awareness of personal leadership style and how to effectively work as a member of a team 2 . Students collaborate on a variety of projects 3 . Students develop communication skills necessary to facilitate high performance team formation and maintenance ( e.g. , leveraging the skills and abilities of all team members , valuing cross - disciplinary / cultural contributions , engaging in difficult conversations and resolving conflict ) Course Organization : Module 1 : Intro to Design Thinking and Product Design Day 1 : Introduction to Design Thinking Assignment : Creative Confidence , Ch 1 “ Flip ” Exercise : Car Maintenance Introductory Challenge Day 2 : Introduction to Design Research Strategies Assignment : Complete Design Research plan Exercise : 1st client presentation and Plan Design Research Day 3 : Introduction to Synthesis Assignment : Creative Confidence : Ch 4 “ Leap ” Exercise : Synthesis ( Identifying insights and opportunities ) of Product Challenge findings Day 4 : Introduction to Ideation and Prototyping Strategies Assignment : Target Audience Testing – Tim Chi Video on rapid iteration Exercise : Ideation and prototype for Product Challenge Day 5 : User Testing Assignment : Read : The Hard Science of Teamwork + self and peer assessment of team participation Exercise : Test Final ideas with product client Module 2 : Team Work and Service Design Day 6 : Team work discussion + Launch of Service challenge Assignment : Read “ Mapping the lives of users ” by Jan Chipchase Exercise : Peer feedback and group discussion on teamwork reading Exercise : Presentation from new challenge client Day 7 : Design Research - tools for observation + immersion Assignment : Complete Design research for service client Exercise : Plan and begin to implement research phase Day 8 : Journey mapping and ideation Assignment : Rapid iteration cycles Exercise : Journey mapping and idea generation Storytelling : clear communication of top concepts Day 9 : Develop Final Presentations Assignment : Prepare Final presentations Exercise : Develop Presentations in small groups Exercise : Practice presentations with Peer Feedback Day 10 : Final Presentations and Leadership Styles discussion Assignment : Read : Leadership that Gets Results , Daniel Goleman + Complete Peer and self evaluation and leadership styles worksheet Exercise : Final Presentations to Clients Exercise : Leadership styles activity Module 3 : Business or Systems Design Day 11 : Launch final challenge – system or student challenge Assignment : Read Business Model Canvas CH 1 and complete draft of Business Model Canvas for project . Exercise : Leadership Styles reflection and peer feedback Exercise : New Challenge presentations Day 12 : Business Model Canvas and Design Research Assignment : Complete Design Research Exercise : Develop Group Business Model Canvas Exercise : Plan additional Research phase Day 13 : Visualizing ideas Assignment : Test ideas + Storytelling reading ( Made to Stick , Chip and Dan Heath , Introduction pp 3 - 24 ) prepare one minute storytelling video . Exercise : Group Synthesis – Using tools of choice Exercise : Develop visual representation of ideas Day 14 : Communicating ideas and effective storytelling Assignment : Finalize final presentations Exercise : Guest speaker on effective presentations Exercise : Share drafts of final presentations for feedback Day 15 : Final Presentations and class celebration