Sorry in advance if you encounter any mistake, English is not my primary language

Challenge

I am member of my organization’s IT department as business analyst and we had a recent challenge on  improving a specific content platform used to launch websites to increase speed when there is a new  product or information available. There was also a problem attached to the challenge where we had a  low amount of information about our internal customers, final users of the platform

Selection

For my selection I used visualization. Using this tool was great because as part of our problem we had to  imagine what our platform and our customers looked like for us. We had to work on the concept of  something that does not exist yet and define a bigger picture for our platform architecture

Application

We had a round of virtual meetings (due to COVID 19) where we used pictures and images trying to  represent our internal customers using the platform. How they would feel using the tool? How our  customers look like? Is there any cultural/diversity aspect they have?

After that we had a sort of whiteboard where we started using mind mapping techniques and worked  on the platform concept.

Insight

Seeing both internal customers, and the platform architecture concept made us realize that we had an  incredible GAP on the functionality that we wanted to give. By applying visualization, several key  members of the team realized our internal customers are also team members and we need to take care  of their requirements with a customer-centricity mindset. This exercise made us realize how far we  where to start with other steps of design thinking steps such as “What wows” and prototyping.

Approach

Before launching or even starting to develop the new content platform, we had to go back and iterate a  few times on the prototype making a few learning launches until we were confident enough with the  data about our internal customers and their requirements.


Sorry in advance if you encounter any mistake , English is not my primary language Challenge I am member of my organization ’s IT department as business analyst and we had a recent challenge on improving a specific content platform used to launch websites to increase speed when there is a new product or information available . There was also a problem attached to the challenge where we had a low amount of information about our internal customers , final users of the platform Selection For my selection I used visualization . Using this tool was great because as part of our problem we had to imagine what our platform and our customers looked like for us . We had to work on the concept of something that does not exist yet and define a bigger picture for our platform architecture Application We had a round of virtual meetings ( due to COVID 19 ) where we used pictures and images trying to represent our internal customers using the platform . How they would feel using the tool ? How our customers look like ? Is there any cultural / diversity aspect they have ? After that we had a sort of whiteboard where we started using mind mapping techniques and worked on the platform concept . Insight Seeing both internal customers , and the platform architecture concept made us realize that we had an incredible GAP on the functionality that we wanted to give . By applying visualization , several key members of the team realized our internal customers are also team members and we need to take care of their requirements with a customer - centricity mindset . This exercise made us realize how far we where to start with other steps of design thinking steps such as “ What wows ” and prototyping . Approach Before launching or even starting to develop the new content platform , we had to go back and iterate a few times on the prototype making a few learning launches until we were confident enough with the data about our internal customers and their requirements .