Reflection - Learning launch

Challenge    The grocery store where I worked during my internship got many requests for adding  alcohol-free products, e.g., alcohol-free ciders & beers, to their selection. As a health- conscious store, they eagerly answered the clients' demands but soon discovered that those  products' sales were relatively low compared to their expectations based on the number of  requests. The store now faced a challenge in improving the sales of those products with an  easy and low-cost solution.     Selection    To solve the issue the store was having, I chose the learning launch tool as the selected tool.  Due to the budget restrictions and time sensitivity, the learning launch tool seemed to be  the best tool suited to handle the challenge. That was because the learning launch allows  the store to quickly test the experimental ideas and get instant feedback on whether the  idea was a good solution or give possible ideas for a better solution.     Application    We decided to test an idea that came up during the ideation session. The idea was inspired  by new products promotion we had seen a lot. Often, when new products are coming out,  the companies would set up tables in different stores for food samples to promote their  new product.        To use that idea as a possible solution, we looked up when were the most popular times for  people to buy alcohol, and as we suspected, the highest sales were Wednesday to Saturday  evenings and the night before a holiday. We decided to set up a table for sample testing of  the alcohol-free products around those popular hours near the alcohol products section. To  promote the acquired alcohol-free products, our personnel handling the sample tasting  table. They used the feedback that we originally got when clients requested the products to  attract people to the sample tasting table. E.g., alcohol-free cider is healthier and also helps  people who don't/can't drink to feel more included.         During those alcohol-free products sample testing sessions, we noticed a definite spike in  sales, but we also saw that a lot of customers were asking where they could find the  products in the store, which made us realize that having the current product arrangement  was not helping the sales of the products. Based on the realization, we decided to move all  the alcohol-free products to a new location. We made sure that they had appropriate signs  to attract customers and noticed additional overall sales improvement.       Insight

From the learning launch tool test, we confirmed the opportunity to use ideas from other  fields to solve the specific needs that we had regarding certain products. Based on the  results, we could say that the learning launch tool served its purpose and helped find a  solution for our challenge. In addition to that, we also got additional ideas to further  improvements that we had not anticipated.     Approach    The learning launch tool was definitely the correct tool for the challenge we had, we have  used it before, and I would use the same tool the next time when I'm asked to handle a  similar challenge. The store has continuous feedback coming straight from the customers,  and we have also always used a mind mapping tool to get the ideas that could serve as  possible solutions for challenges.


Reflection - Learning launch Challenge The grocery store where I worked during my internship got many requests for adding alcohol - free products , e.g. , alcohol - free ciders & beers , to their selection . As a health- conscious store , they eagerly answered the clients ' demands but soon discovered that those products ' sales were relatively low compared to their expectations based on the number of requests . The store now faced a challenge in improving the sales of those products with an easy and low - cost solution . Selection To solve the issue the store was having , I chose the learning launch tool as the selected tool . Due to the budget restrictions and time sensitivity , the learning launch tool seemed to be the best tool suited to handle the challenge . That was because the learning launch allows the store to quickly test the experimental ideas and get instant feedback on whether the idea was a good solution or give possible ideas for a better solution . Application We decided to test an idea that came up during the ideation session . The idea was inspired by new products promotion we had seen a lot . Often , when new products are coming out , the companies would set up tables in different stores for food samples to promote their new product . To use that idea as a possible solution , we looked up when were the most popular times for people to buy alcohol , and as we suspected , the highest sales were Wednesday to Saturday evenings and the night before a holiday . We decided to set up a table for sample testing of the alcohol - free products around those popular hours near the alcohol products section . To promote the acquired alcohol - free products , our personnel handling the sample tasting table . They used the feedback that we originally got when clients requested the products to attract people to the sample tasting table . E.g. , alcohol - free cider is healthier and also helps people who don't / can't drink to feel more included . During those alcohol - free products sample testing sessions , we noticed a definite spike in sales , but we also saw that a lot of customers were asking where they could find the products in the store , which made us realize that having the current product arrangement was not helping the sales of the products . Based on the realization , we decided to move all the alcohol - free products to a new location . We made sure that they had appropriate signs to attract customers and noticed additional overall sales improvement . Insight From the learning launch tool test , we confirmed the opportunity to use ideas from other fields to solve the specific needs that we had regarding certain products . Based on the results , we could say that the learning launch tool served its purpose and helped find a solution for our challenge . In addition to that , we also got additional ideas to further improvements that we had not anticipated . Approach The learning launch tool was definitely the correct tool for the challenge we had , we have used it before , and I would use the same tool the next time when I 'm asked to handle a similar challenge . The store has continuous feedback coming straight from the customers , and we have also always used a mind mapping tool to get the ideas that could serve as possible solutions for challenges .