Visualization

Challenge

I am the head of the marteking area in a company dedicated to the manufacture of leather  heels and I was assigned the task of launching a new product that allows us to reach a  greater number of young customers, this with the aim of monetarily growing the company  and the stock it has, since currently the real clients he has are women who are in the range  of 40 to 55 years. This project will be carried out individually for which I have a term of 2  months.

Selecting the design tool

The tool I selected for this work was visualization, since I consider it to be one of the most  important design tools that empowers us to identify a problem and its possible solutions,  giving rise to visual thinking and thus allowing us to think non-verbally, which allows us to  access new parts of our brain and creativity,  that is, visualization is the tool that allows us  to create images in our brains of something that does not yet exist and we can move to  reality or in its case to something tangible.

Applying the Design Tool

For the application of this tool, I carried out a series of steps that will allow me to  satisfactorily fulfill my task:

1) Market research: The objective of this research was to know the new needs that the

client wants to satisfy through an online interview and thus define our target audience.

2) Visualization of the new product: Based on the results obtained in the interview, the

creative process began, since in my mind I began to design the new product to launch,  that is, visualize:  a) Shoe shape:

Two ideas emerged, the first of them was a heel  with an approximate height of 7 cm,  which was  beaked  and covered the toes, had the heel exposed and carried a thin cord that  adjusted to it from the middle of the sole of the foot. In the second idea I imagined a heel a  height of 5 cm, which was square and with thin strips covered from the goals of the foot to the  ankle.

Option one or option two?

I chose the first option as I consider that the uncovered ankle makes the heel look more  youthful and daring.

b) Texture

Lisa or wrinkled?

Visualize the option selected in the previous step with both textures thus choosing the  smooth texture, since it gives the heel an elegant image without leaving aside the youthful.

c) Colors

Imagine the design of the shoe in three colors:  black, bright red and bone; thus choosing the  bright red color, since that color that attracts young people because it regularly projects  daring and with it youth.

Although it does not rule out that if the shoe has the expected success later it will be  launched in a greater range of colors.

d) Template

Flat or padded?

For this type of shoes, I decided the padded option because although our target audience is  young, they do not leave aside comfort and want to wear this type of heel if possible, so  putting a padded insole is the best option.

3) Final sketch

Once all the previous ideas have been visualized, propose a scheme where the final heel will  be shown, which became the new product to be launched since the ideas raised were  according to what was requested.

Insight

The visualization tool allowed my mind to find no limits when imagining the new type of  heel I wanted to launch to meet the objective that the company proposed, I also consider  that this design tool, although it seems complex, is simple to apply, since it is enough to  have patience and let yourself be carried away by your imagination and go capturing all the  ideas that come to mind until you find the design ideal.   Approach

The next time I apply this design tool I could use a whiteboard that will allow me to capture  my rain of ideas more effectively, likewise, work on repressing my ideas less and dedicate  more time and effort to them.


Visualization Challenge I am the head of the marteking area in a company dedicated to the manufacture of leather heels and I was assigned the task of launching a new product that allows us to reach a greater number of young customers , this with the aim of monetarily growing the company and the stock it has , since currently the real clients he has are women who are in the range of 40 to 55 years . This project will be carried out individually for which I have a term of 2 months . Selecting the design tool The tool I selected for this work was visualization , since I consider it to be one of the most important design tools that empowers us to identify a problem and its possible solutions , giving rise to visual thinking and thus allowing us to think non - verbally , which allows us to access new parts of our brain and creativity , that is , visualization is the tool that allows us to create images in our brains of something that does not yet exist and we can move to reality or in its case to something tangible . Applying the Design Tool For the application of this tool , I carried out a series of steps that will allow me to satisfactorily fulfill my task : 1 ) Market research : The objective of this research was to know the new needs that the client wants to satisfy through an online interview and thus define our target audience . 2 ) Visualization of the new product : Based on the results obtained in the interview , the creative process began , since in my mind I began to design the new product to launch , that is , visualize : a ) Shoe shape : Two ideas emerged , the first of them was a heel with an approximate height of 7 cm , which was beaked and covered the toes , had the heel exposed and carried a thin cord that adjusted to it from the middle of the sole of the foot . In the second idea I imagined a heel a height of 5 cm , which was square and with thin strips covered from the goals of the foot to the ankle . Option one or option two ? I chose the first option as I consider that the uncovered ankle makes the heel look more youthful and daring . b ) Texture Lisa or wrinkled ? Visualize the option selected in the previous step with both textures thus choosing the smooth texture , since it gives the heel an elegant image without leaving aside the youthful . c ) Colors Imagine the design of the shoe in three colors : black , bright red and bone ; thus choosing the bright red color , since that color that attracts young people because it regularly projects daring and with it youth . Although it does not rule out that if the shoe has the expected success later it will be launched in a greater range of colors . d ) Template Flat or padded ? For this type of shoes , I decided the padded option because although our target audience is young , they do not leave aside comfort and want to wear this type of heel if possible , so putting a padded insole is the best option . 3 ) Final sketch Once all the previous ideas have been visualized , propose a scheme where the final heel will be shown , which became the new product to be launched since the ideas raised were according to what was requested . Insight The visualization tool allowed my mind to find no limits when imagining the new type of heel I wanted to launch to meet the objective that the company proposed , I also consider that this design tool , although it seems complex , is simple to apply , since it is enough to have patience and let yourself be carried away by your imagination and go capturing all the ideas that come to mind until you find the design ideal . Approach The next time I apply this design tool I could use a whiteboard that will allow me to capture my rain of ideas more effectively , likewise , work on repressing my ideas less and dedicate more time and effort to them .