Challenge: I work for the consulting wing of a large IT Company, mainly consulting on Change  Management and Organizational Transformation. During a pitch to a Financial Services client, the team  was unable to create a create a slides deck that looked meaningful from the client’s perspective and  would attract the client for further conversation about our consulting offerings and how we could help  them transform their IT Vertical to keep pace with the future growth of the company given that the  company went through a larger merger recently.

Selection: To create an interactive presentation that resonated with the client, we selected the  storytelling tool. We selected the tool to create a movie-like scenario where the movie reveals itself in  an engaging, yet sequential manner. It also because we understood that creating our pitch like a story  that unfolds at every turn will help us have an interactive discussion where we are helping the client  with their problem rather than one-sided conversation where we are trying to sell something.

Application: I along with a team of 3 first understood the current requirements of the clients, the  challenges that they were currently facing and their aspirations for the future. Taking all those inputs  along with secondary research data, we created a strawman for our presentation that ran like a tale that  needed to be told. After the strawman, we create individual parts of the deck reinforcing that part of the  story in detail. We filled the slides with information collected thus far with our approach. We also tried  to show visually how the future IT Vertical of the company would look like using references, best  practices, etc. We kept our complete deck as pictorial as possible as images and videos are easier to  relate than words. This helped us in creating an engaging interaction with the clients and getting the  contract for Organizational Transformation Consulting.

Insights: Storytelling tool is extremely useful when you have a diverse audience to present to with  limited information on them as individuals as everyone loves a good story. It enables us to create an  immersive experience with the people we are presenting or interacting with, where you are viewed as a  subject matter expert who understands them rather than a salesman with solutions.

Approach: Next I would like to combine storytelling with mind mapping, to present the As-Is analysis on  my present or future projects. The combination will not only help to reveal the patterns found in the  analysis crudely but in a way,  which makes the client feels that we have become a part of them, we  understand their constraints and would do a justice while proposing the needed solution.


Challenge : I work for the consulting wing of a large IT Company , mainly consulting on Change Management and Organizational Transformation . During a pitch to a Financial Services client , the team was unable to create a create a slides deck that looked meaningful from the client ’s perspective and would attract the client for further conversation about our consulting offerings and how we could help them transform their IT Vertical to keep pace with the future growth of the company given that the company went through a larger merger recently . Selection : To create an interactive presentation that resonated with the client , we selected the storytelling tool . We selected the tool to create a movie - like scenario where the movie reveals itself in an engaging , yet sequential manner . It also because we understood that creating our pitch like a story that unfolds at every turn will help us have an interactive discussion where we are helping the client with their problem rather than one - sided conversation where we are trying to sell something . Application : I along with a team of 3 first understood the current requirements of the clients , the challenges that they were currently facing and their aspirations for the future . Taking all those inputs along with secondary research data , we created a strawman for our presentation that ran like a tale that needed to be told . After the strawman , we create individual parts of the deck reinforcing that part of the story in detail . We filled the slides with information collected thus far with our approach . We also tried to show visually how the future IT Vertical of the company would look like using references , best practices , etc . We kept our complete deck as pictorial as possible as images and videos are easier to relate than words . This helped us in creating an engaging interaction with the clients and getting the contract for Organizational Transformation Consulting . Insights : Storytelling tool is extremely useful when you have a diverse audience to present to with limited information on them as individuals as everyone loves a good story . It enables us to create an immersive experience with the people we are presenting or interacting with , where you are viewed as a subject matter expert who understands them rather than a salesman with solutions . Approach : Next I would like to combine storytelling with mind mapping , to present the As - Is analysis on my present or future projects . The combination will not only help to reveal the patterns found in the analysis crudely but in a way , which makes the client feels that we have become a part of them , we understand their constraints and would do a justice while proposing the needed solution .