Challenge

I am an incoming MBA student, working with a team for a competition as a part  of my b-school's induction program. The project is informal, but has seen large  numbers of participants. We have two deliverables with deadlines one week  apart.  The final deliverable is submission of a magazine related to our city. We  are focusing on the key stakeholders, i.e, the students who will read the  magazine.

Selection

Our team consists of 23 members. Hence, with the hoards of ideas coming in,  are trying to conduct fast and cheap (financially and personally) experiments to  test most of the ideas on a sample of students (i.e our upcoming batch-mates)  and choose the best ones.

Application

We divided ourselves into small multifunctional teams to eliminate individual  cognitive biases and designated roles for them. Various topics and ideas which  were formed during the brainstorming or the 'what if' session were based on the  needs of the stakeholders- students wanting to know more about the cities. We  launched a small scale 'meme competition' wherein we involved the  stakeholders in the process, to submit jokes about their perceptions of our cities.  Then we collected this data to confirm or disconfirm our assumptions regarding  the same, and also used it directly for our magazine.

For the second learning launch, we posted a 'pre-teaser' video on the portals to  gather data about the various responses from the students. This tested our  assumption that whether the standard format of showing different themes like  culture, food, tech, history etc would capture the attention of the audience.

Insight

We understood various perceptions of various students from all over the country  through our first learning launch experiment. This also confirmed our  assumption that students react well to humour based themes which connect to  them. From the second learning launch, we learned that our assumption that the  standard format appeals to students is not necessarily true.

Approach

Given the above conclusions, we will now design our magazine accordingly,  and hope for the best result in terms of positive respones.


Challenge I am an incoming MBA student , working with a team for a competition as a part of my b - school 's induction program . The project is informal , but has seen large numbers of participants . We have two deliverables with deadlines one week apart . The final deliverable is submission of a magazine related to our city . We are focusing on the key stakeholders , i.e , the students who will read the magazine . Selection Our team consists of 23 members . Hence , with the hoards of ideas coming in , are trying to conduct fast and cheap ( financially and personally ) experiments to test most of the ideas on a sample of students ( i.e our upcoming batch - mates ) and choose the best ones . Application We divided ourselves into small multifunctional teams to eliminate individual cognitive biases and designated roles for them . Various topics and ideas which were formed during the brainstorming or the ' what if ' session were based on the needs of the stakeholders- students wanting to know more about the cities . We launched a small scale ' meme competition ' wherein we involved the stakeholders in the process , to submit jokes about their perceptions of our cities . Then we collected this data to confirm or disconfirm our assumptions regarding the same , and also used it directly for our magazine . For the second learning launch , we posted a ' pre - teaser ' video on the portals to gather data about the various responses from the students . This tested our assumption that whether the standard format of showing different themes like culture , food , tech , history etc would capture the attention of the audience . Insight We understood various perceptions of various students from all over the country through our first learning launch experiment . This also confirmed our assumption that students react well to humour based themes which connect to them . From the second learning launch , we learned that our assumption that the standard format appeals to students is not necessarily true . Approach Given the above conclusions , we will now design our magazine accordingly , and hope for the best result in terms of positive respones .