My challenge is to create a functional product gems, the gem in this  case is an amethyst; I decided to use the storytelling tool, because  when your products are ornamental´s, the emotional connection will  give the customer something that they will really appreciate. So we    are creating a cause, just how we learned on the video in the week 2.  And this, will make the difference on my product.

Next time i will use a mind mapping, i am going to start with a concept,  and then see what happen. Wish me luck.


My challenge is to create a functional product gems , the gem in this case is an amethyst ; I decided to use the storytelling tool , because when your products are ornamental´s , the emotional connection will give the customer something that they will really appreciate . So we are creating a cause , just how we learned on the video in the week 2 . And this , will make the difference on my product . Next time i will use a mind mapping , i am going to start with a concept , and then see what happen . Wish me luck .