LEARNING LAUNCH    Challenge

I am a management intern at a company which is into sales of Electronic Vehicle Chargers.

Since the company is a startup and my challenge was to improve the workflow (activities and

projects) within the company in order to increase sales, customer base and to create various

business models. The project scope included management department composed of nine interns,

some from marketing and the other from finance department, with whom I worked closely. The

project was limited to internal resources (i.e., budget and employee time). Since it was a startup,

the resources and finances were very limited.

The project was supposed to be completed 21 business days and the solution should include an

even distribution of working hours amongst the team members. We focused on trying to uncover

what were the possible and potential ways of including the marketing department and finance

department to reach a solution.

Selection

We analyzed various design thinking activities/tools, and then we came up with the idea of using

learning launch tool. The selection was entirely to experiment on the selection of our ideas to

expand the business and sales.

Application

In our first learning launch, we focused on the structure and execution of our management tasks.

In particular, we wanted to see if we could structure our tasks, projects, and processes. We tested

that the structure and execution were optimum and would seek the required results.

Our team of interns started to structure all the tasks and processes. Next, we started working on

presentation for our customers. We thought of preparing a perfect presentation to gain investors

and customers and thereafter conduct a webinar to test it.

Thereafter, we focused on gaining candidates for the webinar. We started working on it and

highlighted the key areas to work upon and gained insights.

Insight

By applying the learning launch tool, our team of interns identified all these and designed

launches in the form of webinars to test these theories.. Our actual results were similar to what

we anticipated.

Approach

Since our team of interns had already gone through several design thinking activities/tools and

are at this stage in the timeline, the learning launch is the appropriate tool. As mentioned earlier,

our team reviewed the insights gained and worked upon the loopholes so that it can keep another

launch tool test and verify the corrections made as per the plan.


LEARNING LAUNCH Challenge I am a management intern at a company which is into sales of Electronic Vehicle Chargers . Since the company is a startup and my challenge was to improve the workflow ( activities and projects ) within the company in order to increase sales , customer base and to create various business models . The project scope included management department composed of nine interns , some from marketing and the other from finance department , with whom I worked closely . The project was limited to internal resources ( i.e. , budget and employee time ) . Since it was a startup , the resources and finances were very limited . The project was supposed to be completed 21 business days and the solution should include an even distribution of working hours amongst the team members . We focused on trying to uncover what were the possible and potential ways of including the marketing department and finance department to reach a solution . Selection We analyzed various design thinking activities / tools , and then we came up with the idea of using learning launch tool . The selection was entirely to experiment on the selection of our ideas to expand the business and sales . Application In our first learning launch , we focused on the structure and execution of our management tasks . In particular , we wanted to see if we could structure our tasks , projects , and processes . We tested that the structure and execution were optimum and would seek the required results . Our team of interns started to structure all the tasks and processes . Next , we started working on presentation for our customers . We thought of preparing a perfect presentation to gain investors and customers and thereafter conduct a webinar to test it . Thereafter , we focused on gaining candidates for the webinar . We started working on it and highlighted the key areas to work upon and gained insights . Insight By applying the learning launch tool , our team of interns identified all these and designed launches in the form of webinars to test these theories .. Our actual results were similar to what we anticipated . Approach Since our team of interns had already gone through several design thinking activities / tools and are at this stage in the timeline , the learning launch is the appropriate tool . As mentioned earlier , our team reviewed the insights gained and worked upon the loopholes so that it can keep another launch tool test and verify the corrections made as per the plan .