Example Reflection – Mind mapping

Challenge

In our business incubator for craftsmen, clients ask to help them

choosing brand’s names according to their crafts. With new clients, we  can’t use -logically- names or hints that we used before for people in the  same field or craft, so chances to get new ideas for names or logos are  decreasing.

Selection

I selected mind mapping tool, to explore more ideas provided by

team members, clients or costumers, and search engines. This powerful  tool helps to collect data and reveal what is deeply in common, and what  wows  and  works  the  best  at  the  same  time

Application

We started by writing the craft’s name in the middle of a blank

paper, then we wrote every word that have a relation with this craft, and  matching them with single headed arrow. Each word can be  independently explored: it’s composition, meaning, root and translation  to other languages.

After creating the final map, we started cancelling any word that is

not appropriate to be in a brand’s name. that process facilitates clearing  non useful ideas, and matching the words in the best way.

Once the modification is finished, we start combining words, roots,

and even translations. Sometimes the crafter wants to add a hint to his  first or last name, we add it, and search which is the best match.

Insight

The best thing I am thankful to learn and to know through this

course, especially using mind mapping tool is exploring and generating  new ideas, in an organized way, which means increasing the chances to  achieve more goals.

Before that, the team members, me, the client were distracted, we

had a lack of ideas, for inspiration and for hope, to generate an  appropriate project or brand’s name.

Approach

Next time I would use mind mapping tool to generate ideas for logo  design, business name, and why not for organizing project ideas.


Example Reflection – Mind mapping Challenge In our business incubator for craftsmen , clients ask to help them choosing brand ’s names according to their crafts . With new clients , we ca n’t use -logically- names or hints that we used before for people in the same field or craft , so chances to get new ideas for names or logos are decreasing . Selection I selected mind mapping tool , to explore more ideas provided by team members , clients or costumers , and search engines . This powerful tool helps to collect data and reveal what is deeply in common , and what wows and works the best at the same time Application We started by writing the craft ’s name in the middle of a blank paper , then we wrote every word that have a relation with this craft , and matching them with single headed arrow . Each word can be independently explored : it ’s composition , meaning , root and translation to other languages . After creating the final map , we started cancelling any word that is not appropriate to be in a brand ’s name . that process facilitates clearing non useful ideas , and matching the words in the best way . Once the modification is finished , we start combining words , roots , and even translations . Sometimes the crafter wants to add a hint to his first or last name , we add it , and search which is the best match . Insight The best thing I am thankful to learn and to know through this course , especially using mind mapping tool is exploring and generating new ideas , in an organized way , which means increasing the chances to achieve more goals . Before that , the team members , me , the client were distracted , we had a lack of ideas , for inspiration and for hope , to generate an appropriate project or brand ’s name . Approach Next time I would use mind mapping tool to generate ideas for logo design , business name , and why not for organizing project ideas .