Reflection – Mind mapping and Personalization or Human  centric information delivery    Challenge   I worked in the Energy sector for nearly 15 years, particularly in the field of  Information Technology and Digital Transformation.  A fundamental aspect of  digital transformation is the concept of the implementation and use disruptive  technology. This is driven by business change.  My industry is notoriously  slow to react to new technological advances. As the default believe is – why  should they create uncertainty or risk in a industry - which makes so many  billions every year. I am Scrum Master (agile) and many more elements,  which are considered as anti to the existing practices in our Industry sector. I  say that with complete sincerity – and even our internal processes for  securing resources or development do not allow us to adapt and inspect in an  agile way. The whole of having to drill a well which can cost upwards of one  million dollars loss per day, means that only the waterfall method of project  delivery is considered safe.  Against this cultural backdrop I try and bring new  and proven successfully frameworks to the business and explain them in a  visual way.      Selection  So, to approach the business client and bring about culture change in way  which the typical business using can understand, I use a concept from  Knowledge Management called knowledge café’s – and collaborative  brainstorming. This is all visualized by a large mind map on the digital screen  based around what we are trying to improve upon.  Even the concept of Mind  Mapping is new to some fields.  You have to imagine that not every business  is familiar with such concepts.  But I do find that after the workshops people  ask me about mindmapping and I actually give the links to free tools and  youtube videos.    Application  The plan was to get the key stakeholders and business users into split varied  groups.  In this course I will use the example of  “Personalization or Human  centric information delivery”. This is basically about the fact that any large  enterprise has key critical documents, processes and guidelines – which  every employee is supposed to keep up to date with.  Let’s call this – the  Corporate management System.  However, 1 process alone on Health And

Safety – could involve 1000 pages split across multiple documents and  document types.  The Challenge is to push the information to the right people  in the right roles and activities.  For instance.  If there is a new legal ruling that  hoisting must involving at least 3 people present – all wearing safety gear.  Then the people in the field need to know this to save lives. If this information  – even if updated is stuck inside a mountain of paperwork – then it has no  value.  We actually measured the rate of usage to key documents and it was  incredibly low.        Insight  We have had a few workshops and created the typical plans and concepts   and mapped out the key building blocks to how we can push this information  to the users. However, we started to bring in more people from different area  to get their feedback – and this included contractors.  Now, in this company of  59000 people. Only 8000 are direct hires, the rest are contractors, who do not  have access to our internal systems.  One contract joined the workshop and  was very intense on every aspect of the Mind Map which we were  collaboratively working on.  He amazingly pointed out the biggest gap or lets  say failure of our Linear understandings.

 The absolutely need for external anonymous access to the key

approved information and its ability for the key points to be understood  in multiple languages.

 Most contractors out in the field do not have access to internal system   Most contractors are activity not role based, So for instance, a

Supervisor might be doing one activity one day and another completely  the other day.

 The need to have cheat sheets which can be printed out – time stamped

with the latest procedures.

Approach  In hindsight, we approached this from business key stakeholders – i.e.  managers and directors, and only got to the actual workers mid process.   What I would say is next time I would source some key champions from the  actual workforce and bring them into the mapping sessions.  We have also  implemented a continuous improvement and realization element to each  project – whereby users can collaborate on versions of the mind map with  comments and these are reviewed at the end of each sprint.


Reflection – Mind mapping and Personalization or Human centric information delivery Challenge I worked in the Energy sector for nearly 15 years , particularly in the field of Information Technology and Digital Transformation . A fundamental aspect of digital transformation is the concept of the implementation and use disruptive technology . This is driven by business change . My industry is notoriously slow to react to new technological advances . As the default believe is – why should they create uncertainty or risk in a industry - which makes so many billions every year . I am Scrum Master ( agile ) and many more elements , which are considered as anti to the existing practices in our Industry sector . I say that with complete sincerity – and even our internal processes for securing resources or development do not allow us to adapt and inspect in an agile way . The whole of having to drill a well which can cost upwards of one million dollars loss per day , means that only the waterfall method of project delivery is considered safe . Against this cultural backdrop I try and bring new and proven successfully frameworks to the business and explain them in a visual way . Selection So , to approach the business client and bring about culture change in way which the typical business using can understand , I use a concept from Knowledge Management called knowledge café ’s – and collaborative brainstorming . This is all visualized by a large mind map on the digital screen based around what we are trying to improve upon . Even the concept of Mind Mapping is new to some fields . You have to imagine that not every business is familiar with such concepts . But I do find that after the workshops people ask me about mindmapping and I actually give the links to free tools and youtube videos . Application The plan was to get the key stakeholders and business users into split varied groups . In this course I will use the example of “ Personalization or Human centric information delivery ” . This is basically about the fact that any large enterprise has key critical documents , processes and guidelines – which every employee is supposed to keep up to date with . Let ’s call this – the Corporate management System . However , 1 process alone on Health And Safety – could involve 1000 pages split across multiple documents and document types . The Challenge is to push the information to the right people in the right roles and activities . For instance . If there is a new legal ruling that hoisting must involving at least 3 people present – all wearing safety gear . Then the people in the field need to know this to save lives . If this information – even if updated is stuck inside a mountain of paperwork – then it has no value . We actually measured the rate of usage to key documents and it was incredibly low . Insight We have had a few workshops and created the typical plans and concepts and mapped out the key building blocks to how we can push this information to the users . However , we started to bring in more people from different area to get their feedback – and this included contractors . Now , in this company of 59000 people . Only 8000 are direct hires , the rest are contractors , who do not have access to our internal systems . One contract joined the workshop and was very intense on every aspect of the Mind Map which we were collaboratively working on . He amazingly pointed out the biggest gap or lets say failure of our Linear understandings .  The absolutely need for external anonymous access to the key approved information and its ability for the key points to be understood in multiple languages .  Most contractors out in the field do not have access to internal system  Most contractors are activity not role based , So for instance , a Supervisor might be doing one activity one day and another completely the other day .  The need to have cheat sheets which can be printed out – time stamped with the latest procedures . Approach In hindsight , we approached this from business key stakeholders – i.e. managers and directors , and only got to the actual workers mid process . What I would say is next time I would source some key champions from the actual workforce and bring them into the mapping sessions . We have also implemented a continuous improvement and realization element to each project – whereby users can collaborate on versions of the mind map with comments and these are reviewed at the end of each sprint .