1- Challenge:

I am managing maintenance team in technical department of mobile operator. We have sales

issue in certain geographical area because of network degradation. So we kicked-off a project to  enhance this area’s KPIs to be able to acquire new customers and obtain 10% revenue increase. That  should be achieved of network availability enhanced by 20% within the current resources restrictions.  Management set 3 months due date to achieve this target. Area nature has two main obstacles; 1st is  the electricity repeated problems and that controlled by the government, 2nd is internal factors (budget,  resources competencies, process delay, spare parts management … etc.)

2- Selection

Mind mapping is the most tool close to engineering thinking, so we decided to use this useful

tool.

3- Application

First, we defined our challenge and previously noticed inefficient solutions. Analysis was

previously prepared from network and market point of view. Second, we generated lots of ideas to  overcome the current degradation. We did not judge any of them. Plenty of ideas came up after about 2  hours of discussion start. Third, we proceeded with assumption testing and tried to test these ideas by  applying to historical data and/or technical tools. Finally, we applied the wow ideas and noticeable  enhancement showed in the first 1 week.

4- Insight

Design thinking tools has a very structured techniques that helped me reach outcomes

quickly and efficiently. The concept of testing new ideas is totally new for me. I used to protect my  idea and apply it either it is tested or not.

5- Approach

Next time I would pass through the same tool steps but more quickly. We learnt now how to

generate, select, and test ideas efficiently.


1- Challenge : I am managing maintenance team in technical department of mobile operator . We have sales issue in certain geographical area because of network degradation . So we kicked - off a project to enhance this area ’s KPIs to be able to acquire new customers and obtain 10 % revenue increase . That should be achieved of network availability enhanced by 20 % within the current resources restrictions . Management set 3 months due date to achieve this target . Area nature has two main obstacles ; 1st is the electricity repeated problems and that controlled by the government , 2nd is internal factors ( budget , resources competencies , process delay , spare parts management … etc . ) 2- Selection Mind mapping is the most tool close to engineering thinking , so we decided to use this useful tool . 3- Application First , we defined our challenge and previously noticed inefficient solutions . Analysis was previously prepared from network and market point of view . Second , we generated lots of ideas to overcome the current degradation . We did not judge any of them . Plenty of ideas came up after about 2 hours of discussion start . Third , we proceeded with assumption testing and tried to test these ideas by applying to historical data and/or technical tools . Finally , we applied the wow ideas and noticeable enhancement showed in the first 1 week . 4- Insight Design thinking tools has a very structured techniques that helped me reach outcomes quickly and efficiently . The concept of testing new ideas is totally new for me . I used to protect my idea and apply it either it is tested or not . 5- Approach Next time I would pass through the same tool steps but more quickly . We learnt now how to generate , select , and test ideas efficiently .