Assignment Reflection – Learning Launch

Challenge

At the time of ‘high prices for goods-high cost of living’, working – age people nowadays tend to work not

only one job but second job to pay for their everyday life. So, we focus on Start up or small business which is what  we are interested in like fashion. Clothing with low cost but, high-quality material can be an answer to lifestyle and  trend of people in the new generation. Therefore, our target group is teenagers- working age people who have  sufficient purchasing power.

Selection

We chose to launch our products through the online market by using Pre-order system and investing in product  advertisement in different channels rather than investing in the actual shop to sell products. For a while, we’ve  found that there have been only a few customers who have noticed the advertisement on our web page or only a  few turns to be regular customers. This causes insufficient quantity of production order which must reach  minimum amount stated by the production factory. Therefore, we will look for drawbacks of the product launch  through online market, assumption and in-depth information.     Application

Such problem, we will focus on the product and consumers. Product launch through online market shows

that consumers are unable to touch the actual product so, they hesitate to make a purchase decision. As a result,

we attempt to apply the theory of ‘the customer as a center of innovation development, no matter which product,  the customer must be able to feel and touch such product’ as well as respond to the product’s purpose and  consumers, as stated above.

When a customer’s need is the top priority, we need to pay close attention and solve the problem as soon as  possible. From before that we only have prototype products for photoshoot on web page, we will invest more in  produce each size of an example product for customers to try on and feel the texture, as well as to see if quality  and design is suitable for a set price. The products will be placed in different retail shops which have the same  target customer base. After completely launching products and services, the next steps are to follow-up by

setting different indicators and to observe if those numbers reach expectation (those numbers refer to sales each  month from online web page, retail shops and comments). We will try to communicate and gather all relevant  information as much as possible so, such information can be analyzed and summarized in order to be a useful  guideline in developing or improving our products and services.  These processes will be consistent in order to  develop the product in the way that gives value to consumers, as well as make the product more perfect and  suitable for people’s changeable needs.

Insight

Learning launch tool will be applied according to a process of finding consumer insights which includes

1. Observation 2. Interview 3. Analysis. Each process will be applied differently according to each product and  consumer’s context. We emphasize on the value that consumers or users will receive and decrease unnecessary  and wasting steps to reduce time consuming and cost of unnecessary feature design. This method will lessen  problems that most online selling always face; customers can’t feel the products or see sewing details, or try the  actual products on. This leads to customers can’t decide whether the product’s quality is suitable for the set price  or not.     Approach

From assumption, problem analysis and testing, we’ve acknowledged the more effective result.

Consumers can make a purchase decision more easily by feeling materials and trying the clothes on, including  the access to sewing procedure and meticulousity of the production. As for these experiences for customers can’t  be found through online purchasing-selling, we can solve the problem stated above. Moreover, we will be able to

gain customers’ brand loyalty from customers walking-in to buy products in front of the actual shops and looking  forward to next collection launch. This is because of the product quality and prices that are set lower than some  brands with similar price rate in the market.


Assignment Reflection – Learning Launch Challenge At the time of ‘ high prices for goods - high cost of living ’ , working – age people nowadays tend to work not only one job but second job to pay for their everyday life . So , we focus on Start up or small business which is what we are interested in like fashion . Clothing with low cost but , high - quality material can be an answer to lifestyle and trend of people in the new generation . Therefore , our target group is teenagers- working age people who have sufficient purchasing power . Selection We chose to launch our products through the online market by using Pre - order system and investing in product advertisement in different channels rather than investing in the actual shop to sell products . For a while , we ’ve found that there have been only a few customers who have noticed the advertisement on our web page or only a few turns to be regular customers . This causes insufficient quantity of production order which must reach minimum amount stated by the production factory . Therefore , we will look for drawbacks of the product launch through online market , assumption and in - depth information . Application Such problem , we will focus on the product and consumers . Product launch through online market shows that consumers are unable to touch the actual product so , they hesitate to make a purchase decision . As a result , we attempt to apply the theory of ‘ the customer as a center of innovation development , no matter which product , the customer must be able to feel and touch such product ’ as well as respond to the product ’s purpose and consumers , as stated above . When a customer ’s need is the top priority , we need to pay close attention and solve the problem as soon as possible . From before that we only have prototype products for photoshoot on web page , we will invest more in produce each size of an example product for customers to try on and feel the texture , as well as to see if quality and design is suitable for a set price . The products will be placed in different retail shops which have the same target customer base . After completely launching products and services , the next steps are to follow - up by setting different indicators and to observe if those numbers reach expectation ( those numbers refer to sales each month from online web page , retail shops and comments ) . We will try to communicate and gather all relevant information as much as possible so , such information can be analyzed and summarized in order to be a useful guideline in developing or improving our products and services . These processes will be consistent in order to develop the product in the way that gives value to consumers , as well as make the product more perfect and suitable for people ’s changeable needs . Insight Learning launch tool will be applied according to a process of finding consumer insights which includes 1 . Observation 2 . Interview 3 . Analysis . Each process will be applied differently according to each product and consumer ’s context . We emphasize on the value that consumers or users will receive and decrease unnecessary and wasting steps to reduce time consuming and cost of unnecessary feature design . This method will lessen problems that most online selling always face ; customers ca n’t feel the products or see sewing details , or try the actual products on . This leads to customers ca n’t decide whether the product ’s quality is suitable for the set price or not . Approach From assumption , problem analysis and testing , we ’ve acknowledged the more effective result . Consumers can make a purchase decision more easily by feeling materials and trying the clothes on , including the access to sewing procedure and meticulousity of the production . As for these experiences for customers ca n’t be found through online purchasing - selling , we can solve the problem stated above . Moreover , we will be able to gain customers ’ brand loyalty from customers walking - in to buy products in front of the actual shops and looking forward to next collection launch . This is because of the product quality and prices that are set lower than some brands with similar price rate in the market .