Reflection - Learning Launch

1. Challenge: Our team is willing to create a web tool for travelers to help them to plan trips

using a schedule and also offering tour guides on many different destinations, so any person  around the globe can make a schedule and contact tour guides or travel agency through this  platform. Right now the project has very limited resources (budget and people) however we  had achieved a really good progress with the development of a prototype and making  alliances with some of the most important stakeholders such as travel agencies and tour  guides. Now we need to know if this tool we prototyped would be useful for travelers and  what exactly they would use and what won’t be much useful.

2. Selection: Learning launch is a tool that allows you to formulate a hypothesis and test it in a

small scale. It consists on testing a hypothesis or idea with a reduced group of potential  costumers in order to learn about your idea and get to the real need of your customers so this  way you can confirm or disconfirm your assumptions about your idea. This tools saves you  money, time and allows you to adapt or amend the hypothesis or idea. Like Besnik Hauck mention, on the learning launch video lesson in module 4 on the Design Thinking  course, “the key here is, is to do experiments that are fast and cheap.” Given our limited  resources and the progress we already achieve, what we need to do is test our hypothesis and  get some regular travelers to try and play with our prototype in order to get an idea if it would  work.

3. Application: On our launch we focused on how the schedule planner would be use, our main

concern was if the tool could be too complicated for a regular non tech person to use it or if it  would need some sort of training, also we try to discover if the customers would be willing to  use that kind of tool and get some feedback in order to clean the tool, trying to remove any  feature that wouldn’t be used. Our assumption was that the user would use the planner in a  very intuitive way and would be able to plan a fictitious trip in a smooth and comfortable  experience. So we get a 12-person group and ask them to plan a trip of any duration between  2 and 9 days with many activities as they want and can choose in our web prototype, giving  them 2 hours as maximum time to do this task. Having another 6 persons in our team to take  notes based on what they see in the customer’s behavior

4. Insight:

With this learning tool we had the opportunity of realize that part or our tool wasn’t really  intuitive wasting a lot of filtering and customization a lot of our customers were a little bit  overwhelmed with the filters and needed some help to get the logic of the filters however  they love the feature which allows drag activities in a blank schedule and had the need to  select in an easier way what they had available to do in the destination. Our assumption about  a smooth and comfortable experience was denied but however they really like the tool in

general terms, we realized that need to find another way to filter the available activities but  keep the drag and drop schedule concept. This gave us a very important idea of the tool that  we need to build and the spots we need to refactor.

5. Approach:

A really interesting thing to made, after implementing this insight in our design tool, could be  repeat the exact same learning launch, but this time let the customer customize their filters so  in this way we could identify which of the filter options are more popular and also adjust the  max time given that 2 hours was too much time to do the test.


Reflection - Learning Launch 1 . Challenge : Our team is willing to create a web tool for travelers to help them to plan trips using a schedule and also offering tour guides on many different destinations , so any person around the globe can make a schedule and contact tour guides or travel agency through this platform . Right now the project has very limited resources ( budget and people ) however we had achieved a really good progress with the development of a prototype and making alliances with some of the most important stakeholders such as travel agencies and tour guides . Now we need to know if this tool we prototyped would be useful for travelers and what exactly they would use and what wo n’t be much useful . 2 . Selection : Learning launch is a tool that allows you to formulate a hypothesis and test it in a small scale . It consists on testing a hypothesis or idea with a reduced group of potential costumers in order to learn about your idea and get to the real need of your customers so this way you can confirm or disconfirm your assumptions about your idea . This tools saves you money , time and allows you to adapt or amend the hypothesis or idea . Like Besnik Hauck mention , on the learning launch video lesson in module 4 on the Design Thinking course , “ the key here is , is to do experiments that are fast and cheap . ” Given our limited resources and the progress we already achieve , what we need to do is test our hypothesis and get some regular travelers to try and play with our prototype in order to get an idea if it would work . 3 . Application : On our launch we focused on how the schedule planner would be use , our main concern was if the tool could be too complicated for a regular non tech person to use it or if it would need some sort of training , also we try to discover if the customers would be willing to use that kind of tool and get some feedback in order to clean the tool , trying to remove any feature that would n’t be used . Our assumption was that the user would use the planner in a very intuitive way and would be able to plan a fictitious trip in a smooth and comfortable experience . So we get a 12 - person group and ask them to plan a trip of any duration between 2 and 9 days with many activities as they want and can choose in our web prototype , giving them 2 hours as maximum time to do this task . Having another 6 persons in our team to take notes based on what they see in the customer ’s behavior 4 . Insight : With this learning tool we had the opportunity of realize that part or our tool was n’t really intuitive wasting a lot of filtering and customization a lot of our customers were a little bit overwhelmed with the filters and needed some help to get the logic of the filters however they love the feature which allows drag activities in a blank schedule and had the need to select in an easier way what they had available to do in the destination . Our assumption about a smooth and comfortable experience was denied but however they really like the tool in general terms , we realized that need to find another way to filter the available activities but keep the drag and drop schedule concept . This gave us a very important idea of the tool that we need to build and the spots we need to refactor . 5 . Approach : A really interesting thing to made , after implementing this insight in our design tool , could be repeat the exact same learning launch , but this time let the customer customize their filters so in this way we could identify which of the filter options are more popular and also adjust the max time given that 2 hours was too much time to do the test .