Example Reflection – Learning Launch

Challenge: I am working in influencer marketing agency as a Business Development (Sales) intern. This  agency has started a new e-commerce platform where we sell product through social media influencers.  We have to acquire new sellers who’ll be selling their products on our e-commerce platform. Everything  is completed the website, technology, legal formalities etc. we just have to on-board new sellers so that  we would be having a wide range of products to display on our website. Key concern is that our platform  is new and sellers are hesitant about it because of this we’re unable to get the sellers. Also we have  keep the prices competitive do that customers will get attracted. We’ve to launch our website as soon  as possible.

Selection: We have identified some techniques through which we can get more sellers in less time  frame. We have to experiment this technique. As we’ve to do the experiment quickly and also with the  limited financial resources Learning Launch is a great tool to this efficiently.

Application: First we started looking for sellers who are running their businesses on small scale, whose  products are good but needs advertising. We chose to go with local sellers with high quality product  rather than going for well established brands.

We extensively searched all the nearby cities to get the quality products at low price.

We also approached many individual artists who were making creative things. We gave some extra  percentage of commission to the sellers who'll be listing more products on our e-commerce platform.

Insight: As we started looking for local sellers we got different variety of quality products, in large  quantities, also at much lower price than other brands. These products are of really good quality.

By searching locally it reduced our cost on exploration also we managed to get a higher margin. We also  included many creative handmade things that resulted in increased number of orders.

Approach: One thing which we needed to do is adding some well known brands to our list. So that it  builds trust between customers. Also from next time onwards we’re planning to emphasize more on the  online marketing than totally relying on influencers. We’re also planning our own marking strategy to  reduce the cost which we have to pay to the influencers.


Example Reflection – Learning Launch Challenge : I am working in influencer marketing agency as a Business Development ( Sales ) intern . This agency has started a new e - commerce platform where we sell product through social media influencers . We have to acquire new sellers who ’ll be selling their products on our e - commerce platform . Everything is completed the website , technology , legal formalities etc . we just have to on - board new sellers so that we would be having a wide range of products to display on our website . Key concern is that our platform is new and sellers are hesitant about it because of this we ’re unable to get the sellers . Also we have keep the prices competitive do that customers will get attracted . We ’ve to launch our website as soon as possible . Selection : We have identified some techniques through which we can get more sellers in less time frame . We have to experiment this technique . As we ’ve to do the experiment quickly and also with the limited financial resources Learning Launch is a great tool to this efficiently . Application : First we started looking for sellers who are running their businesses on small scale , whose products are good but needs advertising . We chose to go with local sellers with high quality product rather than going for well established brands . We extensively searched all the nearby cities to get the quality products at low price . We also approached many individual artists who were making creative things . We gave some extra percentage of commission to the sellers who 'll be listing more products on our e - commerce platform . Insight : As we started looking for local sellers we got different variety of quality products , in large quantities , also at much lower price than other brands . These products are of really good quality . By searching locally it reduced our cost on exploration also we managed to get a higher margin . We also included many creative handmade things that resulted in increased number of orders . Approach : One thing which we needed to do is adding some well known brands to our list . So that it builds trust between customers . Also from next time onwards we ’re planning to emphasize more on the online marketing than totally relying on influencers . We ’re also planning our own marking strategy to reduce the cost which we have to pay to the influencers .