Challenge & Selection:   Storytelling is a powerful tool which I apply all the times. I am a digital transformation  consultant for a consulting firm, and I need to attract customers on why digital  transformation is important for them. Besides I also face challenges from other consulting  firms providing the same solutions.    I choose to apply storytelling as it can get insights into the users build empathy and reach to  them as technical solution provider. I create personas to represent the target users which  reflect what problems they are facing technically. If you craft stories, you can easily  understand what the issue is may be easily solve their problems.     Application:  Storytelling involves emotional branding as it is a brand which appeals directly to consumers  self, emotional state, needs and aspiration. Its purpose it to establish a connection between  the solution and consumer by simulation their emotions. People want to solve their  technical challenges like unable to scale their technical infrastructure based on user footfall,  unable to address lack of implementing cutting edge technologies, lack to find resources in  the legacy platforms etc. We as digital transformation leads made a small video where our  past customers shared their experiences with transformation consultancy provides and how  their revere increased. We made ads and digital presentations to the prospective customers  on what their long-term profit would be if they adopt our solutions.       Insights:  By applying the learning tool, we designed and tested to solutions. Through the learnings  we improved upon products function and design to meet users’ expectations. It is through  this process we realised that customers were more attracted to several presentations we  have had with them and what is the gain for them. This helped us to come up with more  solutions as such and improve upon our arsenal of varied solutions. This also helped our  business heads to customise solutions for each customer and improve upon the products  based on the feedback.      Approach:  Though I have applied storytelling, I would be more interested in applying other tools like  mind- mapping and visualization. To get more refined results, I would also consider learning  launch because it is an important tool for business. We as a team need to think through the  issues and feedback we have received from our past customers and then improve upon it is  most effective way of approaching and implementing solutions. Future customised design  should reflect insights gained , progress made and come closer to compelling solution ready  for full roll out.


Challenge & Selection : Storytelling is a powerful tool which I apply all the times . I am a digital transformation consultant for a consulting firm , and I need to attract customers on why digital transformation is important for them . Besides I also face challenges from other consulting firms providing the same solutions . I choose to apply storytelling as it can get insights into the users build empathy and reach to them as technical solution provider . I create personas to represent the target users which reflect what problems they are facing technically . If you craft stories , you can easily understand what the issue is may be easily solve their problems . Application : Storytelling involves emotional branding as it is a brand which appeals directly to consumers self , emotional state , needs and aspiration . Its purpose it to establish a connection between the solution and consumer by simulation their emotions . People want to solve their technical challenges like unable to scale their technical infrastructure based on user footfall , unable to address lack of implementing cutting edge technologies , lack to find resources in the legacy platforms etc . We as digital transformation leads made a small video where our past customers shared their experiences with transformation consultancy provides and how their revere increased . We made ads and digital presentations to the prospective customers on what their long - term profit would be if they adopt our solutions . Insights : By applying the learning tool , we designed and tested to solutions . Through the learnings we improved upon products function and design to meet users ’ expectations . It is through this process we realised that customers were more attracted to several presentations we have had with them and what is the gain for them . This helped us to come up with more solutions as such and improve upon our arsenal of varied solutions . This also helped our business heads to customise solutions for each customer and improve upon the products based on the feedback . Approach : Though I have applied storytelling , I would be more interested in applying other tools like mind- mapping and visualization . To get more refined results , I would also consider learning launch because it is an important tool for business . We as a team need to think through the issues and feedback we have received from our past customers and then improve upon it is most effective way of approaching and implementing solutions . Future customised design should reflect insights gained , progress made and come closer to compelling solution ready for full roll out .