Example Reflection – Storytelling

Challenge & Selection

Storytelling is a great tool that I always enjoy using. The clients of the firm I work with are made up of  many financial groups and people with different sensitivity levels. The customer who buys the  product often leases it to another user. Therefore, I have a very variable customer profile. When we  examine the customer profile, we see that almost all of them are men. We realize that people who  use it for rent have lower income than those who buy.

The common feature of our customers who use the product is that they all use the same conditions  and share the same experience. When they use the product alone for a long time, they show a very  sharing attitude in sharing their experiences.

Application

I have a story about using storytelling. At the company where I am working now, we were getting a  complaint from customers that a part was shaking while driving. However, the shaking of that part  was very normal because it gave us advantages in other aspects thanks to its flexibility. But when the  client saw that it was vibrating rather than rigid, he thought there was something wrong. We thought  about how we could get around this, we couldn't change our piece because we designed it to act in  this character. Therefore, we tried to change our customer's perception.

We talked about how good this structure is in a language that they can understand by going down to  the field and meeting with the customers, we organized workshops. We asked our sales team to  explain this feature during the promotion of the product.

Insight & Approach

The method we tried really worked, we were still getting complaints at first, we were continuing this  method until these complaints were completely gone. Since it is a new model product, we continued  our product promotion with calmness, at first considering it as normal. When we observed the  complaints, we realized that we did not receive any complaints after a while, and we even came  across with the customers talking about this feature in their conversations, and we are happy for  this.

Satisfying the customer is our priority, so we have started to get customer opinion as a priority in our  designs. We tested prototypes with our customers and started to produce them later, which  prevented many complaints we had the potential to buy later.


Example Reflection – Storytelling Challenge & Selection Storytelling is a great tool that I always enjoy using . The clients of the firm I work with are made up of many financial groups and people with different sensitivity levels . The customer who buys the product often leases it to another user . Therefore , I have a very variable customer profile . When we examine the customer profile , we see that almost all of them are men . We realize that people who use it for rent have lower income than those who buy . The common feature of our customers who use the product is that they all use the same conditions and share the same experience . When they use the product alone for a long time , they show a very sharing attitude in sharing their experiences . Application I have a story about using storytelling . At the company where I am working now , we were getting a complaint from customers that a part was shaking while driving . However , the shaking of that part was very normal because it gave us advantages in other aspects thanks to its flexibility . But when the client saw that it was vibrating rather than rigid , he thought there was something wrong . We thought about how we could get around this , we could n't change our piece because we designed it to act in this character . Therefore , we tried to change our customer 's perception . We talked about how good this structure is in a language that they can understand by going down to the field and meeting with the customers , we organized workshops . We asked our sales team to explain this feature during the promotion of the product . Insight & Approach The method we tried really worked , we were still getting complaints at first , we were continuing this method until these complaints were completely gone . Since it is a new model product , we continued our product promotion with calmness , at first considering it as normal . When we observed the complaints , we realized that we did not receive any complaints after a while , and we even came across with the customers talking about this feature in their conversations , and we are happy for this . Satisfying the customer is our priority , so we have started to get customer opinion as a priority in our designs . We tested prototypes with our customers and started to produce them later , which prevented many complaints we had the potential to buy later .