Pre- Induction Assignment 3 MediPath  #ItGetsBetter

Anil Dubey

276795361801

Customer Segments Unfair advantage

• Search Engine  Optimization

• Social Media Marketing

• Influencer marketing

• Mobile booths

• Billboards

#itgetsbetter

Channels

Unique Value Proposition

Create a brand uniquely

associated with mental

health

Showcase sample audio

therapy sessions on

platform - Help introvert and shy people to join

- Reduce taboo around mental health

Repository of journals,

scientific material, videos

and shared experiences.

Problems

estimated 150 million

people across India in need of mental health care

intervention

Therapists have no separate platform of their own.

No national suicide helpline. The one's operated by NGO's are active ad hoc.

Direct individuals • students

• working professionals

• elderly

Corporates tie up with

companies to provide

anonymous mental health solutions to employees.

Solutions

A unique digital platform that caters to all things – Mental Health.

Virtual therapy session on the platform

Moderated Forums to discuss mental health, therapy

experiences

Preliminary questionnaires

evaluated by Therapists and eventually AI.

Grief Counselling for those who lost loved ones in COVID

First Movers Advantage

Psychiatrists, counsellors

and psychologists would

eagerly join the specialized platform

Cost Structure Revenue

Existing alternatives

Practo, Cult.in have option to book therapist.

Platform design Development and maintenance Content curation and updation cost. On- boarding cost – for therapists Discounting cost

20% Session booking fees Corporate Clients

Founder I am Anil Dubey, graduate from British Library and currently

pursuing MBA from Karnatak  Arts College.

I have struggled with mental health issues in past and I am passionate about creating a

convenient and safe space for people facing the same.

3 Months 6 Months 2 Years

Platform Development On-boarding therapists Content creation

Corporate tie-Ups App Development AI Interface Rollout

Platform Development OnBoarding Cost Content Creation App Development Marketing & Advertisement

Investment: Platform Development On-Boarding Cost Content Creation App Development Marketing & Advertisement Salaries

AI Research & Development

Miscellaneous

= 15 Lacs = 5 Lacs = 10 Lacs = 10 Lacs = 15 Lacs = 35 lacs

= 50 Lacs

= 20 Lacs

Investment  1.6 Cr for 20%

THANK YOU

Anil Dubey

276795361801


Pre- Induction Assignment 3 MediPath # ItGetsBetter Anil Dubey 276795361801 Customer Segments Unfair advantage • Search Engine Optimization • Social Media Marketing • Influencer marketing • Mobile booths • Billboards # itgetsbetter Channels Unique Value Proposition Create a brand uniquely associated with mental health Showcase sample audio therapy sessions on platform - Help introvert and shy people to join - Reduce taboo around mental health Repository of journals , scientific material , videos and shared experiences . Problems estimated 150 million people across India in need of mental health care intervention Therapists have no separate platform of their own . No national suicide helpline . The one 's operated by NGO 's are active ad hoc . Direct individuals • students • working professionals • elderly Corporates tie up with companies to provide anonymous mental health solutions to employees . Solutions A unique digital platform that caters to all things – Mental Health . Virtual therapy session on the platform Moderated Forums to discuss mental health , therapy experiences Preliminary questionnaires evaluated by Therapists and eventually AI . Grief Counselling for those who lost loved ones in COVID First Movers Advantage Psychiatrists , counsellors and psychologists would eagerly join the specialized platform Cost Structure Revenue Existing alternatives Practo , Cult.in have option to book therapist . Platform design Development and maintenance Content curation and updation cost . On- boarding cost – for therapists Discounting cost 20 % Session booking fees Corporate Clients Founder I am Anil Dubey , graduate from British Library and currently pursuing MBA from Karnatak Arts College . I have struggled with mental health issues in past and I am passionate about creating a convenient and safe space for people facing the same . 3 Months 6 Months 2 Years Platform Development On - boarding therapists Content creation Corporate tie - Ups App Development AI Interface Rollout Platform Development OnBoarding Cost Content Creation App Development Marketing & Advertisement Investment : Platform Development On - Boarding Cost Content Creation App Development Marketing & Advertisement Salaries AI Research & Development Miscellaneous = 15 Lacs = 5 Lacs = 10 Lacs = 10 Lacs = 15 Lacs = 35 lacs = 50 Lacs = 20 Lacs Investment 1.6 Cr for 20 % THANK YOU Anil Dubey 276795361801