Reflection – Learning Launch

Challenge      I work in a creative services office composed of designers, writers, photographers, and  videographers and we are challenged to produce high-quality creative assets in order to set  ourselves apart from their competitors and run better marketing campaigns. The pressures of  the modern business landscape are placing more demand on marketing teams, as well as  increasing the need for streamlined creative operations processes. Our team often struggle with  a few key issues in the effort to meet the growing demand for creative assets. For example, Lack  of workflows, Lack of data, Inaccurate forecasts, etc.  Design Thinking made me want to share the ideas I learned in the course and how I could apply  it to improve our problem-solving processes. While we do already think of creative solutions for  problems, the techniques of finding empathy, creating a problem statement, forming ideas, and  then making prototypes, will help my team to come up with better solutions.    Selection     As a team, we have decided to use the learning launch tool. Because we believe the learning  launch principle is one of the most important tools of design thinking for innovation. This  principle consists in doing small experiments to test an idea in the real market. It is a fast, low- cost way to verify the innovator’s hypothesis. As in forth week Thomas Franke gave a definition  of learning launch and explained important of learning launch. Learning launch is an experiment  in a market place and it is a process of assumptions testing and see the actions in real world.  Professors explained the three steps for learning launch. First step is planning the learning  launch, second one is executing the learning launch and third step is learning from learning  launch. Thomas Franke gave us an examples like Dragnet for better understanding.       Application       Through the studies we managed to put into question an ethnographic research to know who  our true audience was, what he was looking for, what were his fears and his objections, among  other doubts. With the total opening of the client and together of my team, we selected 10  clients to whom they were visiting the textile store and we interviewed them. The entire team  knew the challenges and openness of just listening to what the respondents had to say, without  influencing their arguments. we focused on the structure/execution of our online marketing  tasks. In particular, we wanted to see if we could structure our tasks, projects, and processes to  adapt the methods of Scrum project management for our work (e.g., time boxed, daily, specific  meetings, reviews, etc.) in an effort to become more agile. This tested our assumption that the  structure and execution were the main causes of our workflow challenge. Our team went  through a two-day training with a Scrum project management coach. Next, we went through five  workshops to structure our tasks and processes in a more agile way. These two sessions  occurred within in a three-week timeframe. We expected to produce a document with a clear  description of our new, more agile processes/workflow.

Insight      By applying the learning launch tool, Synchronization and the search for a solution was  something We had never experienced before. With the cross-referencing of ethnographic data,  we identified the major objections to the product, myths and even the dreams of these clients in  possessing an ever beautiful and elegant bed as seen in movies and soap operas. I then  produced a Canvas from the whole series of interviews, thus generating a huge surprise on the  part of those involved, since the data that we had previously in hand, no longer represented who  we thought. The result could not be otherwise. Through new media using educational videos,  our client had an expressive organic increase in search for purchases and the exponential  increase in the engagement of his audience with his brand. Now the whole team has reviewed  their work, abandoning everything they thought they knew about that particular client. This  new tool has enabled the team to be more accurate and test ideas more quickly and efficiently.  This course opened my mindset, making me a determined person to test and learn, to go on the  field even if it fails. Everyone involved is happy so I will be forever grateful for learning      Approach      The learning launch is the appropriate tool for our business. We need as a team to review the  insight gained from our first two launches and incorporate this insight into future launch  designs as this is the most effective and ideal way of approaching and implementing solutions.  Future launch designs should reflect insight gained, progress made, and come closer to a  compelling solution ready for full roll out.


Reflection – Learning Launch Challenge I work in a creative services office composed of designers , writers , photographers , and videographers and we are challenged to produce high - quality creative assets in order to set ourselves apart from their competitors and run better marketing campaigns . The pressures of the modern business landscape are placing more demand on marketing teams , as well as increasing the need for streamlined creative operations processes . Our team often struggle with a few key issues in the effort to meet the growing demand for creative assets . For example , Lack of workflows , Lack of data , Inaccurate forecasts , etc . Design Thinking made me want to share the ideas I learned in the course and how I could apply it to improve our problem - solving processes . While we do already think of creative solutions for problems , the techniques of finding empathy , creating a problem statement , forming ideas , and then making prototypes , will help my team to come up with better solutions . Selection As a team , we have decided to use the learning launch tool . Because we believe the learning launch principle is one of the most important tools of design thinking for innovation . This principle consists in doing small experiments to test an idea in the real market . It is a fast , low- cost way to verify the innovator ’s hypothesis . As in forth week Thomas Franke gave a definition of learning launch and explained important of learning launch . Learning launch is an experiment in a market place and it is a process of assumptions testing and see the actions in real world . Professors explained the three steps for learning launch . First step is planning the learning launch , second one is executing the learning launch and third step is learning from learning launch . Thomas Franke gave us an examples like Dragnet for better understanding . Application Through the studies we managed to put into question an ethnographic research to know who our true audience was , what he was looking for , what were his fears and his objections , among other doubts . With the total opening of the client and together of my team , we selected 10 clients to whom they were visiting the textile store and we interviewed them . The entire team knew the challenges and openness of just listening to what the respondents had to say , without influencing their arguments . we focused on the structure / execution of our online marketing tasks . In particular , we wanted to see if we could structure our tasks , projects , and processes to adapt the methods of Scrum project management for our work ( e.g. , time boxed , daily , specific meetings , reviews , etc . ) in an effort to become more agile . This tested our assumption that the structure and execution were the main causes of our workflow challenge . Our team went through a two - day training with a Scrum project management coach . Next , we went through five workshops to structure our tasks and processes in a more agile way . These two sessions occurred within in a three - week timeframe . We expected to produce a document with a clear description of our new , more agile processes / workflow . Insight By applying the learning launch tool , Synchronization and the search for a solution was something We had never experienced before . With the cross - referencing of ethnographic data , we identified the major objections to the product , myths and even the dreams of these clients in possessing an ever beautiful and elegant bed as seen in movies and soap operas . I then produced a Canvas from the whole series of interviews , thus generating a huge surprise on the part of those involved , since the data that we had previously in hand , no longer represented who we thought . The result could not be otherwise . Through new media using educational videos , our client had an expressive organic increase in search for purchases and the exponential increase in the engagement of his audience with his brand . Now the whole team has reviewed their work , abandoning everything they thought they knew about that particular client . This new tool has enabled the team to be more accurate and test ideas more quickly and efficiently . This course opened my mindset , making me a determined person to test and learn , to go on the field even if it fails . Everyone involved is happy so I will be forever grateful for learning Approach The learning launch is the appropriate tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .