Design Thinking for Innovation

Reflection  - Learning launch

Challenge: ​I am part of a small diverse team which controls marketing, and the marketing  teams for a big clothing organization, my team challenge is to improve the sales and  interaction with our ad’s. The scope of the project will include the online marketing  department, a team working on billboards and commercials, each team has 12 members  and the teams work closely together. The project has a deadline which is 25 business days  and it has to include an even distribution of work hours.

Selection: ​Our team comes to an agreement after we have gone through some design  thinking tools, the learning launch tool is the one will use, the learning launch tool is perfect  for quickly testing the ideas and prototypes, learn what works and what doesn’t.

Application: ​For our first learning launch structure and execution was very important, look  into the unknown with open eyes for learning, Our team went through a broaden mindset  training class, we learned to ask questions with more answers and not being fearful of  failure, We first started with a hypothesis of a customer(s) needs, and we look at what  already exists within the clothing ​business, to get some data we made two anonymous  surveys for 100 people in the age range of our brand, one of the surveys is focused on what  type of ad that would get them to go to the store, the other is about what style/material of  clothing. Then we made a few prototypes and tested them in stores in a ​one-week  timeframe.

Insight: ​By using the learning launch tool, our team had a bunch of assumptions, and the  launches was to get a quick and accurate answer on these assumptions. Our predictions  wasn’t as right as we thought, tho our results with the learning launch gave us a much better  and accurate answer then the prediction.

Approach: ​Our team approach was good, we have gone through some other design  thinking tools/activities at this stage of the timeline, the learning launch was an appropriate  tool for our task, but maybe for the next time if we wanted to try something else, we should  try the What is, what if, what wows, what works? Design thinking tool.


Design Thinking for Innovation Reflection - Learning launch Challenge : ​I am part of a small diverse team which controls marketing , and the marketing teams for a big clothing organization , my team challenge is to improve the sales and interaction with our ad ’s . The scope of the project will include the online marketing department , a team working on billboards and commercials , each team has 12 members and the teams work closely together . The project has a deadline which is 25 business days and it has to include an even distribution of work hours . Selection : ​Our team comes to an agreement after we have gone through some design thinking tools , the learning launch tool is the one will use , the learning launch tool is perfect for quickly testing the ideas and prototypes , learn what works and what does n’t . Application : ​For our first learning launch structure and execution was very important , look into the unknown with open eyes for learning , Our team went through a broaden mindset training class , we learned to ask questions with more answers and not being fearful of failure , We first started with a hypothesis of a customer(s ) needs , and we look at what already exists within the clothing ​business , to get some data we made two anonymous surveys for 100 people in the age range of our brand , one of the surveys is focused on what type of ad that would get them to go to the store , the other is about what style / material of clothing . Then we made a few prototypes and tested them in stores in a ​one - week timeframe . Insight : ​By using the learning launch tool , our team had a bunch of assumptions , and the launches was to get a quick and accurate answer on these assumptions . Our predictions was n’t as right as we thought , tho our results with the learning launch gave us a much better and accurate answer then the prediction . Approach : ​Our team approach was good , we have gone through some other design thinking tools / activities at this stage of the timeline , the learning launch was an appropriate tool for our task , but maybe for the next time if we wanted to try something else , we should try the What is , what if , what wows , what works ? Design thinking tool .