Challenge & Selection

I work in an Insurance company as a business analyst and I am currently involved in a  core system replacement project. More than ever, it’s crucial to capture all the needs  the different users have and translate them into functional requirements of the TO BE  MODEL.

Most of these people have been working with the same system for several years. Due  to this fact they are so much used to it that they tend to ask just for the same  functionalities that they have right now, and at most they may add some  improvements on the way. So, in this situation, I thought that the visualization tool  could provide some help in order to broaden their mind.

To tell a story is a good way to try to focus people’s mind to the subject you what to  discuss with them. And if we add questions and restate the answers we may more  easily get into the core of the subject, while keeping the audience attention.

Application

I have been conducting several interviews with the system main users, based on the  following process:

•    First, through my words, I tried to bring them to a new and an Ideal Company, with  an unlimited budget and no technical constraints. In this situation, I asked to describe  the way they would work. Along the conversation, I asked them some questions that  help them get into details and in parallel help me to capture their hidden needs.

•    Then I asked them to join me in a Travel to the Future. I described them how some  of the technologies we know right now could be used in our daily life. Based on this, I  asked them to think about how they would like to work in the future: the challenges  we would face, the solutions they could think about…

On the other hand, the company had just hired new and young employees to work on  the project. I thought that I could take profit of their fresh minds and find out what  they demand as clients, and what their experience of the insurance business is for  them.

Once again, in my interviews I asked to imagine the ideal subscription process that  they wished to have: the type of products to purchase, how to contact them, the  information they would like to have, and the services they would like to get….

Insight & Approach

This tool helped to free people’s mind and let them talk more spontaneously.  It helped me to reach them and to establish a good communication process with them.

For me, Design Thinking is a way to get the gist of problem or subject I am studying, in  a fairly natural and at the same time structured way. It has been a very enriching  experience and I would like to apply it again.  I am also very much interested in combing it with the Visualization tool.


Challenge & Selection I work in an Insurance company as a business analyst and I am currently involved in a core system replacement project . More than ever , it ’s crucial to capture all the needs the different users have and translate them into functional requirements of the TO BE MODEL . Most of these people have been working with the same system for several years . Due to this fact they are so much used to it that they tend to ask just for the same functionalities that they have right now , and at most they may add some improvements on the way . So , in this situation , I thought that the visualization tool could provide some help in order to broaden their mind . To tell a story is a good way to try to focus people ’s mind to the subject you what to discuss with them . And if we add questions and restate the answers we may more easily get into the core of the subject , while keeping the audience attention . Application I have been conducting several interviews with the system main users , based on the following process : • First , through my words , I tried to bring them to a new and an Ideal Company , with an unlimited budget and no technical constraints . In this situation , I asked to describe the way they would work . Along the conversation , I asked them some questions that help them get into details and in parallel help me to capture their hidden needs . • Then I asked them to join me in a Travel to the Future . I described them how some of the technologies we know right now could be used in our daily life . Based on this , I asked them to think about how they would like to work in the future : the challenges we would face , the solutions they could think about … On the other hand , the company had just hired new and young employees to work on the project . I thought that I could take profit of their fresh minds and find out what they demand as clients , and what their experience of the insurance business is for them . Once again , in my interviews I asked to imagine the ideal subscription process that they wished to have : the type of products to purchase , how to contact them , the information they would like to have , and the services they would like to get … . Insight & Approach This tool helped to free people ’s mind and let them talk more spontaneously . It helped me to reach them and to establish a good communication process with them . For me , Design Thinking is a way to get the gist of problem or subject I am studying , in a fairly natural and at the same time structured way . It has been a very enriching experience and I would like to apply it again . I am also very much interested in combing it with the Visualization tool .