1. Challenge: Finding a good job today at my country it’s very difficult, because many multinational

companies due to fiscal, political and financial situation don’t have incentives and are moving to  other regions like India.   As Human Resources department, we needed to support some  associates that due to a transformation of the company will need an outplacement to other good  opportunities outside our company, but that we knew would be hard.

2. Selection: This challenge requires to be very innovative and creative, because traditional channels

like opportunities in newspaper are not any more efficient ways of looking opportunities.  Of course  we have now digital tools like Linkedin, but it is has not the same penetration as other countries  and there are not so many options there.   So using the Mind Map Tool, we can be creative and  identify not only channels to identify this opportunities, but also identifying other important areas to  be considered in the process.

3. Application: We use the main map with a brainstorming meeting, where we set the goal, that was

to find a good job opportunity for associates living the company in the best way possible.   With that  in mind we started the brainstorming and many interesting things started to appear.   We started  attaching the ideas to the central objective defined.   When ideas started to generate we found that  some of the ideas where part of a main or bigger one.  So we started to group ideas by topics.   Some topics had nothing to do with others but then we found finally that we should consider 3  areas.   Personal skills and experiences that needed to be considered as selling for the interview.   Requirements and skills related to job roles and all channels of finding jobs available (Internet,  Newspapers, types of works like full time, part time, teleworking).    When the meeting finished we  had all those ideas in a mind map, with more clear areas to be considered, that give us a plan to  follow in order to consider the best channel and the best way on how to success in this process.

4. Insight: One of the main insights is that Mind Map help us to see the bigger pictures and it helps to

connect odd points and find interesting ideas that could not been seen using the tool. Another  interesting insight is that this process as in Design thinking requires coming back to the initial map,  and after reviewing it later, you construct over this ideas, getting stronger and better ideas.

5. Approach:  Regarding how it was implemented, using a software like Xmind could help to have it

in digital and share it as soon as possible, but centralizing the process in one computer limits the  speed and fluency of ideas of the team.  So, I should say that could be better to have post-it for the  initial approach, then digitalize it and in the following session could be worked in the tool.


1 . Challenge : Finding a good job today at my country it ’s very difficult , because many multinational companies due to fiscal , political and financial situation do n’t have incentives and are moving to other regions like India . As Human Resources department , we needed to support some associates that due to a transformation of the company will need an outplacement to other good opportunities outside our company , but that we knew would be hard . 2 . Selection : This challenge requires to be very innovative and creative , because traditional channels like opportunities in newspaper are not any more efficient ways of looking opportunities . Of course we have now digital tools like Linkedin , but it is has not the same penetration as other countries and there are not so many options there . So using the Mind Map Tool , we can be creative and identify not only channels to identify this opportunities , but also identifying other important areas to be considered in the process . 3 . Application : We use the main map with a brainstorming meeting , where we set the goal , that was to find a good job opportunity for associates living the company in the best way possible . With that in mind we started the brainstorming and many interesting things started to appear . We started attaching the ideas to the central objective defined . When ideas started to generate we found that some of the ideas where part of a main or bigger one . So we started to group ideas by topics . Some topics had nothing to do with others but then we found finally that we should consider 3 areas . Personal skills and experiences that needed to be considered as selling for the interview . Requirements and skills related to job roles and all channels of finding jobs available ( Internet , Newspapers , types of works like full time , part time , teleworking ) . When the meeting finished we had all those ideas in a mind map , with more clear areas to be considered , that give us a plan to follow in order to consider the best channel and the best way on how to success in this process . 4 . Insight : One of the main insights is that Mind Map help us to see the bigger pictures and it helps to connect odd points and find interesting ideas that could not been seen using the tool . Another interesting insight is that this process as in Design thinking requires coming back to the initial map , and after reviewing it later , you construct over this ideas , getting stronger and better ideas . 5 . Approach : Regarding how it was implemented , using a software like Xmind could help to have it in digital and share it as soon as possible , but centralizing the process in one computer limits the speed and fluency of ideas of the team . So , I should say that could be better to have post - it for the initial approach , then digitalize it and in the following session could be worked in the tool .