Challenge & Selection

As a graphic Designer in a company, there is always a challenge and a need to  come up with creative new ideas and concepts to multiple clients. To share ideas  with all the team and deliver different strategy we find difficulties. Some of the  team can’t understand and visualize my way of thinking. I have used the  technique of using a straw man visualization to build a successful strategy and a  creative design with a set of questions or prompts for discussion to allow a  diverse group of stakeholders to learn from each other in the process of defining  the scope, boundaries, key elements, and relationships between elements to  consider when identifying pain points and opportunities for improvements or  solutions.

Application

I start the process by creating a straw man graphic of the problem domain. “A  new campaign for Diabetic pharmacy company” the straw man represents the  diabetic patient. The existing material are documents, data, campaigns did it  before with no success. Because didn’t get enough materials then I conduct  informal interviews with one-three of the responsible of the company in a way to  know better what are the needs of the diabetic patient, what are his fears?

Straw man graphic that they can write on directly, or use sticky notes to make  comments. I give them two-three questions to answer, such as: 1) What can we  do to help the diabetic patient? 2) How should we tell people to be aware about  diabetes? 3) What graphics should we use to get attention? I give them  approximately 20 minutes to discuss the questions and mark up the graphic. Then  I have each group report out on their answers to those three questions while  pointing to the mark-ups on their poster. As each group reports out, I record  commonalities in the insights of each group, and then additional insights that  come from the group discussion on an additional copy of the graphic. After the  session, I digitize each group’s poster as an artifact, create a view that combines  the shared and new insights from the group discussion, and then create a revised  graphic that incorporates their feedback and proposed changes that they agreed  to as a group.

Insight & Approach

What I have learned from conducting this exercise with the team is that while the  graphic – especially the revised graphic that incorporates their feedback – is  important for reinforcing their understanding of the problem they are working to  solve, the more valuable aspect of the diabetic patient. The shared insights and  shared learning that occurs while they are working to define the problem “How  can we help the diabetic patient” space. The graphic gives the diverse group of  stakeholders a focal point for discussion that allows them to share their  perspectives and develop insights into potential root and affective strategy and  creating witty slogans and creating a big awareness campaign. While they could  create the graphic from a blank slate in a collaborative manner, starting with a  straw man jump starts the conversation for them. They can quickly identify where  they are in the graphic – or if they are missing a detail. Since I discovered that the  most valuable aspect is the shared insights and learning, next time I would use the  visualization activity as a starting point for a series of design thinking activities.  Then the revised graphic that incorporates their combined feedback can serve as  a reference tool throughout the remainder of their work.


Challenge & Selection As a graphic Designer in a company , there is always a challenge and a need to come up with creative new ideas and concepts to multiple clients . To share ideas with all the team and deliver different strategy we find difficulties . Some of the team ca n’t understand and visualize my way of thinking . I have used the technique of using a straw man visualization to build a successful strategy and a creative design with a set of questions or prompts for discussion to allow a diverse group of stakeholders to learn from each other in the process of defining the scope , boundaries , key elements , and relationships between elements to consider when identifying pain points and opportunities for improvements or solutions . Application I start the process by creating a straw man graphic of the problem domain . “ A new campaign for Diabetic pharmacy company ” the straw man represents the diabetic patient . The existing material are documents , data , campaigns did it before with no success . Because did n’t get enough materials then I conduct informal interviews with one - three of the responsible of the company in a way to know better what are the needs of the diabetic patient , what are his fears ? Straw man graphic that they can write on directly , or use sticky notes to make comments . I give them two - three questions to answer , such as : 1 ) What can we do to help the diabetic patient ? 2 ) How should we tell people to be aware about diabetes ? 3 ) What graphics should we use to get attention ? I give them approximately 20 minutes to discuss the questions and mark up the graphic . Then I have each group report out on their answers to those three questions while pointing to the mark - ups on their poster . As each group reports out , I record commonalities in the insights of each group , and then additional insights that come from the group discussion on an additional copy of the graphic . After the session , I digitize each group ’s poster as an artifact , create a view that combines the shared and new insights from the group discussion , and then create a revised graphic that incorporates their feedback and proposed changes that they agreed to as a group . Insight & Approach What I have learned from conducting this exercise with the team is that while the graphic – especially the revised graphic that incorporates their feedback – is important for reinforcing their understanding of the problem they are working to solve , the more valuable aspect of the diabetic patient . The shared insights and shared learning that occurs while they are working to define the problem “ How can we help the diabetic patient ” space . The graphic gives the diverse group of stakeholders a focal point for discussion that allows them to share their perspectives and develop insights into potential root and affective strategy and creating witty slogans and creating a big awareness campaign . While they could create the graphic from a blank slate in a collaborative manner , starting with a straw man jump starts the conversation for them . They can quickly identify where they are in the graphic – or if they are missing a detail . Since I discovered that the most valuable aspect is the shared insights and learning , next time I would use the visualization activity as a starting point for a series of design thinking activities . Then the revised graphic that incorporates their combined feedback can serve as a reference tool throughout the remainder of their work .