Reflection of Storytelling

CHALLENGE    Storytelling is one of the most useful tools I could have learned. I work in a products  design area in a company of drinks. We always have to innovate in order to create new  products. Sometimes it is difficult to do because we need to start thinking about the  design of the bottle. We do not want to involve in a satisfaction mode and need to find  the best idea for the product. Resources like budget and time are limited, but not  ideas.    SELECTION    In order arrive innovative ideas, we were looking for design thinking tools. Then I  found Design Thinking on Coursera and saw an opportunity to feed my knowledge. I  met Storytelling and, in that moment, I knew it was the tool I was looking for.    APPLICATION    In our first session of storytelling, we ask to the employees to try to make stories about  how costumers would choose a drink and how they would get surprised with the  shape of the bottle. In the second session of storytelling we ask to make an story about  how costumers would get surprised the first time they taste the drink. We recollect a  lot of ideas and information to make our second step.    INSIGHT AND APPROACH    Learning about this tool and applying it in real life was an incredible because my team  and me found the perfect tool to make our ideas a little bit real. An insight we found  was that costumers valuate the label of the drink more than the shape of the bottle.


Reflection of Storytelling CHALLENGE Storytelling is one of the most useful tools I could have learned . I work in a products design area in a company of drinks . We always have to innovate in order to create new products . Sometimes it is difficult to do because we need to start thinking about the design of the bottle . We do not want to involve in a satisfaction mode and need to find the best idea for the product . Resources like budget and time are limited , but not ideas . SELECTION In order arrive innovative ideas , we were looking for design thinking tools . Then I found Design Thinking on Coursera and saw an opportunity to feed my knowledge . I met Storytelling and , in that moment , I knew it was the tool I was looking for . APPLICATION In our first session of storytelling , we ask to the employees to try to make stories about how costumers would choose a drink and how they would get surprised with the shape of the bottle . In the second session of storytelling we ask to make an story about how costumers would get surprised the first time they taste the drink . We recollect a lot of ideas and information to make our second step . INSIGHT AND APPROACH Learning about this tool and applying it in real life was an incredible because my team and me found the perfect tool to make our ideas a little bit real . An insight we found was that costumers valuate the label of the drink more than the shape of the bottle .