ANS1 :

YES, I believe that Starbuck’s corporate culture has given the organization a  competitive adv. to the industry. I think so because of the following reasons:

• Attractive ambience: Because of its dazzled ambience which includes

well lighted stores with light cherry wood and art work, which keeps the  customers attracted towards it. And also it pays attention in packaging  of the product they sell and tries to upskill their customers regarding  beans, grind and coffee/expresso machines.

• Meeting Requirements: The employees of the Starbuck’s are 24/7

available to fulfill every demand of the consumer with passion, genuine  love and solid commitments. And also maintains an emotional bond with  the customers visiting in their stores by paying attention to their every  detail which creates a feeling of familiarity.

• Upgrading menu cards: After the observation of Shultz, it was concluded

that in the evening the crowd was mostly the college students who  made the place a common meeting room, so to make them comfortable  Starbucks upgraded its menu with pastries, sandwiches, etc. and even  extended the closing time of the stores.

• Surprise Customers: To keep themselves highlighted in the market,

Starbucks started giving randomly surprises to their customers, which  can be in the form of appreciation and remembering the consumers  choices and preferences, which created a sense of belongingness to the  visitors.

• Good services: To keep them out of the box Starbucks started treating

their customers with customized beverages which was out of their menu  items and also constantly providing them with the unmatched services.

• Providing best without compromising: Starbucks maintained a quality

level which was being followed at every store at every location, they  never compromised with the quality of their product. The consumer will  get the same quality if product whichever store they visit.

ANS 2: YES, I would prefer to work at Starbucks as it is more desirable to work  for than other coffee shops because of the following reasons:

• Treated as Baristas: Starbucks tries to make their employees distinctive,

sleek and comfortable by calling them partners or Baristas.

• Respectful treatment of employees:  Starbucks has taken a wonderful

step by making their own employees as the brand ambassadors of  Starbucks, they can definitely hire a famous figure or celebrity to  endorse their product but they still choose their own family i.e. their  employees.

• Equal treatment: Starbucks treats all their employees fairly and are

equitably rewarded. This delightful treatment is not only for their  existing employees but also for new hires, they are fully empowered to  decide things fairly. And also for the new hires they develops a training  period in which they spend more in comparison to advertise their  product. Moreover, they encourages their employees to think  themselves as equity partners who are eligible to share the fruits of  company and prosperity.

• Benefits and Perks: There are numerous policies and offers which are

generated for the benefit of the employees, such as medical, dental,  vision, and short term disability insurance, paid vacations, paid holidays,  dependency benefits , employee assistance services, stock options, etc.  Shultz never differentiate between the part time and full time  employees and provides them with the same benefits.

• Happy workforce: Shultz believe that it is important to work with the

enthusiastic support of a happy workforce is very essential to please the  customers consistently, Starbucks always puts their employees ahead of  shareholders which make them stand out from other stores.

These are the most important reason that every employee love to work the  company.


ANS1 : YES , I believe that Starbuck ’s corporate culture has given the organization a competitive adv . to the industry . I think so because of the following reasons : • Attractive ambience : Because of its dazzled ambience which includes well lighted stores with light cherry wood and art work , which keeps the customers attracted towards it . And also it pays attention in packaging of the product they sell and tries to upskill their customers regarding beans , grind and coffee / expresso machines . • Meeting Requirements : The employees of the Starbuck ’s are 24/7 available to fulfill every demand of the consumer with passion , genuine love and solid commitments . And also maintains an emotional bond with the customers visiting in their stores by paying attention to their every detail which creates a feeling of familiarity . • Upgrading menu cards : After the observation of Shultz , it was concluded that in the evening the crowd was mostly the college students who made the place a common meeting room , so to make them comfortable Starbucks upgraded its menu with pastries , sandwiches , etc . and even extended the closing time of the stores . • Surprise Customers : To keep themselves highlighted in the market , Starbucks started giving randomly surprises to their customers , which can be in the form of appreciation and remembering the consumers choices and preferences , which created a sense of belongingness to the visitors . • Good services : To keep them out of the box Starbucks started treating their customers with customized beverages which was out of their menu items and also constantly providing them with the unmatched services . • Providing best without compromising : Starbucks maintained a quality level which was being followed at every store at every location , they never compromised with the quality of their product . The consumer will get the same quality if product whichever store they visit . ANS 2 : YES , I would prefer to work at Starbucks as it is more desirable to work for than other coffee shops because of the following reasons : • Treated as Baristas : Starbucks tries to make their employees distinctive , sleek and comfortable by calling them partners or Baristas . • Respectful treatment of employees : Starbucks has taken a wonderful step by making their own employees as the brand ambassadors of Starbucks , they can definitely hire a famous figure or celebrity to endorse their product but they still choose their own family i.e. their employees . • Equal treatment : Starbucks treats all their employees fairly and are equitably rewarded . This delightful treatment is not only for their existing employees but also for new hires , they are fully empowered to decide things fairly . And also for the new hires they develops a training period in which they spend more in comparison to advertise their product . Moreover , they encourages their employees to think themselves as equity partners who are eligible to share the fruits of company and prosperity . • Benefits and Perks : There are numerous policies and offers which are generated for the benefit of the employees , such as medical , dental , vision , and short term disability insurance , paid vacations , paid holidays , dependency benefits , employee assistance services , stock options , etc . Shultz never differentiate between the part time and full time employees and provides them with the same benefits . • Happy workforce : Shultz believe that it is important to work with the enthusiastic support of a happy workforce is very essential to please the customers consistently , Starbucks always puts their employees ahead of shareholders which make them stand out from other stores . These are the most important reason that every employee love to work the company .