Challenge and selection

Learning Launch can be a great solution with many business problems. I am a marketing manager in an  engineering company and my challenge is to improve activities at my work in order to start with a new  project and get more increasing sales on our page. The project includes the online department  composed of twelve employees. The project should not exceed 20 business days and the solution should  include an even distribution of working hours amongst the team members.  In this case we should start  with learning launch tools that uses experiments which are quickly test an idea and prototype.

Application

First, we focused on the structure of our online marketing tasks. We wanted to see if we could structure  our tasks, projects, and processes to adapt the methods of project management for our work such as  meetings in an effort to become more agile. This tested our assumption that the structure were the  main causes of our workflow challenge. Our team went through two-day training with a Scrum project  management coach. Next, we went through five workshops to structure our tasks and processes in a  more agile way. These two sessions occurred within in a three-week timeframe. We expected to  produce a document with a clear description of our new, more agile processes/workflow. For our  second learning launch, we focused on gaining clarity about our tasks and priorities. This tested our  assumption that our prioritization of tasks was the main cause of our workflow challenge. Our team  completed an anonymous survey. Additionally, five key stakeholders from the larger marketing  department and IT department also completed an anonymous survey. The surveys included questions  about our new, proposed process, understanding the process and the prioritization of tasks, and feelings  about the change, and were conducted within a one-week timeframe.

Insight

By applying the learning launch tool, our team identified our assumptions and designed launches to test  these assumptions. Additionally, we thought through anticipated results, expecting to find that a more  agile approach would improve our workflow, and that both our team and the key stakeholders would be  fairly open to the new prioritization of tasks and process. Our actual results were slightly different from  what we anticipated: while our team was open to the prioritization of tasks and process, the key  stakeholders in the larger marketing department and IT department expressed some concerns. Moving  forward, our team will review this insight and incorporate it into future launch designs.

Approach

Given that our team has already gone through several design thinking activities and are at this stage in  the timeline, the learning launch is the appropriate tool. As previously mentioned, our team needs to  review the insight gained from our first two launches and incorporate this insight into future launch  designs. Future launch designs should reflect insight gained, progress made, and come closer to a  compelling solution ready for full rollout.


Challenge and selection Learning Launch can be a great solution with many business problems . I am a marketing manager in an engineering company and my challenge is to improve activities at my work in order to start with a new project and get more increasing sales on our page . The project includes the online department composed of twelve employees . The project should not exceed 20 business days and the solution should include an even distribution of working hours amongst the team members . In this case we should start with learning launch tools that uses experiments which are quickly test an idea and prototype . Application First , we focused on the structure of our online marketing tasks . We wanted to see if we could structure our tasks , projects , and processes to adapt the methods of project management for our work such as meetings in an effort to become more agile . This tested our assumption that the structure were the main causes of our workflow challenge . Our team went through two - day training with a Scrum project management coach . Next , we went through five workshops to structure our tasks and processes in a more agile way . These two sessions occurred within in a three - week timeframe . We expected to produce a document with a clear description of our new , more agile processes / workflow . For our second learning launch , we focused on gaining clarity about our tasks and priorities . This tested our assumption that our prioritization of tasks was the main cause of our workflow challenge . Our team completed an anonymous survey . Additionally , five key stakeholders from the larger marketing department and IT department also completed an anonymous survey . The surveys included questions about our new , proposed process , understanding the process and the prioritization of tasks , and feelings about the change , and were conducted within a one - week timeframe . Insight By applying the learning launch tool , our team identified our assumptions and designed launches to test these assumptions . Additionally , we thought through anticipated results , expecting to find that a more agile approach would improve our workflow , and that both our team and the key stakeholders would be fairly open to the new prioritization of tasks and process . Our actual results were slightly different from what we anticipated : while our team was open to the prioritization of tasks and process , the key stakeholders in the larger marketing department and IT department expressed some concerns . Moving forward , our team will review this insight and incorporate it into future launch designs . Approach Given that our team has already gone through several design thinking activities and are at this stage in the timeline , the learning launch is the appropriate tool . As previously mentioned , our team needs to review the insight gained from our first two launches and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout .