Design Thinking Tool -  Storytelling

Challenge

I work in the automotive sector. I lead the learning area at the Corporate University of my organization and I’m  in charge of monitoring the progress of the training route (courses, workshops, webinars) of the customer service  positions. My goal is to get key positions to complete all the courses they have scheduled for the year (virtual  and face-to-face) so that they are trained to perform their role and meet their performance goals. A large part of  this training route consists of pre-recorded courses hosted on our virtual platform and during the past year I was  able to observe that more than 75% of them had not been completed, the employees only participated in the  face-to-face courses of their route.

Selection

Doing some interviews with the employees, I realized that most did not complete the virtual courses because  they thought that it did not help them much in their daily work or that they were very general topics. Some also  commented that due to the stress of the day, they didn’t have time to complete them. I needed to find a solution  in which I showed them that all the courses are extremely important for any worker and that they also have  specific objectives according to the path of each position. That’s why I decided to use Storytelling to tell my own  story of how the courses helped me to achieve my goals in the company.

Application

I entered the company without knowing absolutely anything about the automotive sector and at the beginning it  was difficult because I had to speak with managers and maintenance technicians in technical terms that I didn’t  know; until I was introduced to the Corporate University and I immediately began taking courses about  mechanics, products and other skills that have served me a lot, but also helped me grow within the company  and get to the position I am in. I organized my ideas and put them into a story in which the participants can easily  identify themselves. Then I began to tell my story in the various communication channels of the company:  interviews, formal trainings, corporate induction, meetings, informal meetings, etc.

Insight

The results were immediate. I began to receive many inquiries and the employees became interested in seeing  what other courses were available for them. I saw the added value in the following week, when the progress of  virtual courses was increased by 50%. Employees began scheduling a time in their week to complete the  courses, some during the day, some at night, and some on the weekend.

Approach

The tool helped me a lot since it allowed employees not to see the virtual platform as an obligation, but as a  means to fulfill their own objectives. In addition, I think it was very important for them to see a real case and  identify with a person who went through the same thing that they are going through now. The course helped me  a lot to get to know the tools of Design Thinking, so I am thinking of trying other situations in which I could use  them and perhaps trying other tools such as visualization to redesign content or create spaces for creativity to  improve some processes within the organization.


Design Thinking Tool - Storytelling Challenge I work in the automotive sector . I lead the learning area at the Corporate University of my organization and I ’m in charge of monitoring the progress of the training route ( courses , workshops , webinars ) of the customer service positions . My goal is to get key positions to complete all the courses they have scheduled for the year ( virtual and face - to - face ) so that they are trained to perform their role and meet their performance goals . A large part of this training route consists of pre - recorded courses hosted on our virtual platform and during the past year I was able to observe that more than 75 % of them had not been completed , the employees only participated in the face - to - face courses of their route . Selection Doing some interviews with the employees , I realized that most did not complete the virtual courses because they thought that it did not help them much in their daily work or that they were very general topics . Some also commented that due to the stress of the day , they did n’t have time to complete them . I needed to find a solution in which I showed them that all the courses are extremely important for any worker and that they also have specific objectives according to the path of each position . That ’s why I decided to use Storytelling to tell my own story of how the courses helped me to achieve my goals in the company . Application I entered the company without knowing absolutely anything about the automotive sector and at the beginning it was difficult because I had to speak with managers and maintenance technicians in technical terms that I did n’t know ; until I was introduced to the Corporate University and I immediately began taking courses about mechanics , products and other skills that have served me a lot , but also helped me grow within the company and get to the position I am in . I organized my ideas and put them into a story in which the participants can easily identify themselves . Then I began to tell my story in the various communication channels of the company : interviews , formal trainings , corporate induction , meetings , informal meetings , etc . Insight The results were immediate . I began to receive many inquiries and the employees became interested in seeing what other courses were available for them . I saw the added value in the following week , when the progress of virtual courses was increased by 50 % . Employees began scheduling a time in their week to complete the courses , some during the day , some at night , and some on the weekend . Approach The tool helped me a lot since it allowed employees not to see the virtual platform as an obligation , but as a means to fulfill their own objectives . In addition , I think it was very important for them to see a real case and identify with a person who went through the same thing that they are going through now . The course helped me a lot to get to know the tools of Design Thinking , so I am thinking of trying other situations in which I could use them and perhaps trying other tools such as visualization to redesign content or create spaces for creativity to improve some processes within the organization .