LEARNING LAUNCH       CHALLENGE & SELECTION:    My Father runs a small Finance Company in the city. And it is one among other 8 companies. So, it was a well competitive market. Though everyone had equal share in the market, my father asked whether we can do something that gives us the chance to acquire some more customer base. The service of the company is simple, we lend money and we get paid interest for that. I thought in finance company we cannot create value by reducing the interest rate as it will make a great hit in the revenue of the company. So I decided to find some competitive advantage or where we are making mistakes. Even small mistakes can make great changes in the outcome.I started to know more about the customers and the life cycle of the them. And I found that people after inquiring a finance company always goes to their home and discuss which company is favorable. Only after that they get money from the company. So, if a company makes a sweet presence(consumer-centric) at the time when consumer discusses in their home, there is a chance of making a strong relationship and it will ultimately lead to more customers. I decided to test  my method and the tool I selected is Learning Launch.   APPLICATION:   Whenever a customer comes and inquires, we collected their phone numbers. And, once they leave and went to their home, we called them through the phone and once again told about our plans and explained how reliable we are. We continued this approach for one month and there was a considerable increase in customers. Though some people felt uncomfortable and irritated while calling them. In those cases, we understood them and displayed a friendly approach. The idea of connecting with people at the time of decision making played a significant role.   INSIGHTS & APPROACH:      By applying the learning launch tool, we found that connecting with people at the right time plays a significant role. And as this approach showed a good results, we went on to continue this process. And now this process has become one of the unique qualities of our company. To find more about our customers now I'm going to use journey mapping tool to focus on journey of customers after they borrowed money.


LEARNING LAUNCH CHALLENGE & SELECTION : My Father runs a small Finance Company in the city . And it is one among other 8 companies . So , it was a well competitive market . Though everyone had equal share in the market , my father asked whether we can do something that gives us the chance to acquire some more customer base . The service of the company is simple , we lend money and we get paid interest for that . I thought in finance company we can not create value by reducing the interest rate as it will make a great hit in the revenue of the company . So I decided to find some competitive advantage or where we are making mistakes . Even small mistakes can make great changes in the outcome . I started to know more about the customers and the life cycle of the them . And I found that people after inquiring a finance company always goes to their home and discuss which company is favorable . Only after that they get money from the company . So , if a company makes a sweet presence(consumer - centric ) at the time when consumer discusses in their home , there is a chance of making a strong relationship and it will ultimately lead to more customers . I decided to test my method and the tool I selected is Learning Launch . APPLICATION : Whenever a customer comes and inquires , we collected their phone numbers . And , once they leave and went to their home , we called them through the phone and once again told about our plans and explained how reliable we are . We continued this approach for one month and there was a considerable increase in customers . Though some people felt uncomfortable and irritated while calling them . In those cases , we understood them and displayed a friendly approach . The idea of connecting with people at the time of decision making played a significant role . INSIGHTS & APPROACH : By applying the learning launch tool , we found that connecting with people at the right time plays a significant role . And as this approach showed a good results , we went on to continue this process . And now this process has become one of the unique qualities of our company . To find more about our customers now I 'm going to use journey mapping tool to focus on journey of customers after they borrowed money .