Module 4

Learning Launch

Design Thinking for Innovation

University of Virginia

May Sutton

Korea

Challenge

I work in the platform and digital new business units at a financial company. It is a member of the

department, and our team is personal financial management. This year, it won the Platform

Excellence Design Award.

In  the scope  of this  year's new  project , it  is  necessary to obtain a my  data

business license , establish  an open  API ,  and proceed  with Liiv Mate  4.0  enhancement

services . Should be launched in August 2019.

Selection

We orientation of the department is my data business (your credit management services ) by

receiving a permit, bank, loans, financial investments, insurance, and to allow the card service is

managed both on a single platform, integrated use that the emphasis is . And 3.0 from

the 4.0 to advanced services made jeoya word to. In the traditional marketing market industry,

banking app , card app , capital app, and loan app must each be installed as a service app for

a financial company, and individuals have to use the respective institutions one by one

by consenting to personal information .

Application

The comprehensive innovation plan is to secure the existing customer excellence and platform

influence in a digital financial environment that is friendly to big tech, while opening up the digital

financial  market  centered on big  tech  and inducing  the  emergence  of digital

financial unicorn companies . It is necessary to pursue a strategy for this.

First , Liiv Mate the  App 4.0 stable  in sustainable banking,  in  order  to  lead  the

market lending, cards, financial investments, insurance, car rental purchase a service, such as

expanding coverage is needed. No matter how good the platform is, if there are not various bank

installment  products  and insurance  products in  the  internal  structure, customer  churn

will occur . Partnerships Various product contracts must be formed.

Second , it is necessary to respond to changes in the platform environment. As long as IT expertise

and development are required, it must be a successful service through a lot of manpower, time ,

and testing, and it is necessary to build an infrastructure with standard API (Application

Programming Interface) and open banking services .

Teamwork is important in 4.0 service design, such as UIUX blueprint and peer group comparison

demographic analysis .

Planning , design, services provided, IT development progress for existing teams and cell binding

to tissue product owner to introduce institutional speeding the flow of work and should be

immediate feedback to be progressed to the next working life is important is each.

Insight & Approach

In the digital service and platform business, the key to doing my data business is to share close

relationships and opinions with the IT department, and sufficiently execute the service contents

with test terminals and operating terminals . And PFM service the second personalized analysis

algorithm, training and data utilization for importing data from other platforms, value-added

competitive differentiation revenues are creating will be. Although the project is currently underway,

we are doing our best with anticipation of a successful launch in August 2019 .


Module 4 Learning Launch Design Thinking for Innovation University of Virginia May Sutton Korea Challenge I work in the platform and digital new business units at a financial company . It is a member of the department , and our team is personal financial management . This year , it won the Platform Excellence Design Award . In the scope of this year 's new project , it is necessary to obtain a my data business license , establish an open API , and proceed with Liiv Mate 4.0 enhancement services . Should be launched in August 2019 . Selection We orientation of the department is my data business ( your credit management services ) by receiving a permit , bank , loans , financial investments , insurance , and to allow the card service is managed both on a single platform , integrated use that the emphasis is . And 3.0 from the 4.0 to advanced services made jeoya word to . In the traditional marketing market industry , banking app , card app , capital app , and loan app must each be installed as a service app for a financial company , and individuals have to use the respective institutions one by one by consenting to personal information . Application The comprehensive innovation plan is to secure the existing customer excellence and platform influence in a digital financial environment that is friendly to big tech , while opening up the digital financial market centered on big tech and inducing the emergence of digital financial unicorn companies . It is necessary to pursue a strategy for this . First , Liiv Mate the App 4.0 stable in sustainable banking , in order to lead the market lending , cards , financial investments , insurance , car rental purchase a service , such as expanding coverage is needed . No matter how good the platform is , if there are not various bank installment products and insurance products in the internal structure , customer churn will occur . Partnerships Various product contracts must be formed . Second , it is necessary to respond to changes in the platform environment . As long as IT expertise and development are required , it must be a successful service through a lot of manpower , time , and testing , and it is necessary to build an infrastructure with standard API ( Application Programming Interface ) and open banking services . Teamwork is important in 4.0 service design , such as UIUX blueprint and peer group comparison demographic analysis . Planning , design , services provided , IT development progress for existing teams and cell binding to tissue product owner to introduce institutional speeding the flow of work and should be immediate feedback to be progressed to the next working life is important is each . Insight & Approach In the digital service and platform business , the key to doing my data business is to share close relationships and opinions with the IT department , and sufficiently execute the service contents with test terminals and operating terminals . And PFM service the second personalized analysis algorithm , training and data utilization for importing data from other platforms , value - added competitive differentiation revenues are creating will be . Although the project is currently underway , we are doing our best with anticipation of a successful launch in August 2019 .