Challenge

Challenges are a part of everyday life. They make us stronger and without them life becomes somewhat  meaningless because we have nothing to compare the good times to.

These challenges come in many forms. For some, the challenge is doing well at school, for others it is getting  to grips with financial worries.

But, regardless of the challenge, facing up to it is key. Doing so will make you feel like you can take care of  yourself, it will also make you understand the value of what you have now.

Facing up to challenges and living through them give us the experiences that make up our life.

But it's important to remember that, whatever the problem, there is almost always a solution.

Facing challenges is a way to push ourselves and see what we are capable of.

What's more, when we look back on tough times, we can be proud of how we dealt with the challenge and  remind ourselves that life does get better.

Storytelling tool and Application.

It is a suitable tool to collected personalised experiences from the consumers. It may be hard to build a  generalised data based on it because of the different nature of each consumer’s story, but I believe this is  one of the strengths of the tool. It helps us to understand the empathic experience that the users face when  using a product or a service. This unique strength point can be valuable for the design thinking process  especially when it targets specific problems such as medical interventions or personalised use cases.

In sum, the storytelling is a powerful communication tool that enables us as a human being to understand  more about our emotional experiences. This makes it an effective method to use during the design  process. It can be used during the design thinking process phases with a different goal in each stage.

Insights

Stories generate questions and questions expand the breadth and depth of stories, leading to lots of  innovative thoughts and ideas. Storytelling becomes an important tool for feedback, which is the basis of  the iterative process of prototyping that lead to solutions. Stories and prototypes are intertwined,  explaining and repositioning experiences through a multitude of potential interpretations, which allow  researchers to test new solutions before committing exclusively to a particular policy, program, or service.

Storytelling helps explain the interconnections among people in situations and settings, teaching broad  lessons that engage real human beings. Listening engages people; and empathy is an essential and  fundamental component in the process.

Stories take on a variety of forms: digital storytelling, visual storytelling, storyboards, scenario  generation, storytelling through videos, skits or plays, animation, talk and image, text or image. These

forms open up possibilities for many analytical approaches including, thematic, content, discourse (use of  language), and structural. The trends and patterns derived from these analyses, in turn, form the bases of  additional qualitative and quantitative data collection that value human needs as the authentic foundation  of research-based challenges, opportunities and solutions.

Approach

Good stories always captivate audiences.

Define your target users with personas – to envision users’ likely experiences and gain empathic  insights. Personas are based on user research but tell a story about your insights.

Create a plot, with conflict – to make the personas heroes and envision how they can overcome  specific problems using your design.

Give your design the supporting role – show it improving your persona’s/user’s life and how  easy it is to use.

Work with the setting – When and where users use your design is vital for building empathy.

Tailor the look/feel – Your design’s appearance is vital regardless of its functional benefits, so  design the most appropriate (e.g.) layout, colors, typography.


Challenge Challenges are a part of everyday life . They make us stronger and without them life becomes somewhat meaningless because we have nothing to compare the good times to . These challenges come in many forms . For some , the challenge is doing well at school , for others it is getting to grips with financial worries . But , regardless of the challenge , facing up to it is key . Doing so will make you feel like you can take care of yourself , it will also make you understand the value of what you have now . Facing up to challenges and living through them give us the experiences that make up our life . But it 's important to remember that , whatever the problem , there is almost always a solution . Facing challenges is a way to push ourselves and see what we are capable of . What 's more , when we look back on tough times , we can be proud of how we dealt with the challenge and remind ourselves that life does get better . Storytelling tool and Application . It is a suitable tool to collected personalised experiences from the consumers . It may be hard to build a generalised data based on it because of the different nature of each consumer ’s story , but I believe this is one of the strengths of the tool . It helps us to understand the empathic experience that the users face when using a product or a service . This unique strength point can be valuable for the design thinking process especially when it targets specific problems such as medical interventions or personalised use cases . In sum , the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences . This makes it an effective method to use during the design process . It can be used during the design thinking process phases with a different goal in each stage . Insights Stories generate questions and questions expand the breadth and depth of stories , leading to lots of innovative thoughts and ideas . Storytelling becomes an important tool for feedback , which is the basis of the iterative process of prototyping that lead to solutions . Stories and prototypes are intertwined , explaining and repositioning experiences through a multitude of potential interpretations , which allow researchers to test new solutions before committing exclusively to a particular policy , program , or service . Storytelling helps explain the interconnections among people in situations and settings , teaching broad lessons that engage real human beings . Listening engages people ; and empathy is an essential and fundamental component in the process . Stories take on a variety of forms : digital storytelling , visual storytelling , storyboards , scenario generation , storytelling through videos , skits or plays , animation , talk and image , text or image . These forms open up possibilities for many analytical approaches including , thematic , content , discourse ( use of language ) , and structural . The trends and patterns derived from these analyses , in turn , form the bases of additional qualitative and quantitative data collection that value human needs as the authentic foundation of research - based challenges , opportunities and solutions . Approach Good stories always captivate audiences . Define your target users with personas – to envision users ’ likely experiences and gain empathic insights . Personas are based on user research but tell a story about your insights . Create a plot , with conflict – to make the personas heroes and envision how they can overcome specific problems using your design . Give your design the supporting role – show it improving your persona’s / user ’s life and how easy it is to use . Work with the setting – When and where users use your design is vital for building empathy . Tailor the look / feel – Your design ’s appearance is vital regardless of its functional benefits , so design the most appropriate ( e.g. ) layout , colors , typography .