Challenge

The challenge was to support a big corporation to solve the problem of people who has no  access to traditional banking system. The target was to find innovative solutions for those  who need to access financial services but has no profile and track record to open an  account in traditional banks.

We have been running a sprint to rise some ideas to solve this challenge, and them I was  assigned to prepare a presentation for the board of directors, explaining the complex  proposed solution and how the company and the people could benefit from the  implementation of this idea.

Selection

Due to complexity of the solution and the small time that we had to present it for the board  of directors, I was challenged to be very clear and accurate in the speech and the format, in  a short time I would need to capture the audience attention and hearts. For this reason, we  selected the story telling tool, which could allow us to spark an empathy from the audience  with the problem to solve, and at the same time engage them in the complex solution that  we have been designing.

Application

We decided to understand the motivation, challenges and steps that a person who has no  access to financial system faces every day. We have been interviewing people in this  situation, gathering data and to trying to walk in their shoes to understand the details of this  challenges and the feelings involved.

After some data collected, we created a persona representing the whole crowd of the  affected population mixing some of the challenges heard. Then we started to draw a  journey and create a history of this person highlighting the routine, difficulties, feelings and  consequences impacting this persona every day. In the end we remade the journey and  how this life could be positively impacted by the implementation of the idea that we were  proposing.

Insight

Telling stories creates empathy, makes the audience step in your shoes, so the strategy  was very successful and made the audience understand and engage more easily in the  challenge. Showing numbers with opportunities wouldn’t have the same impact as telling a  nice and simple history. This tool in the design thinking is one of the most powerful for me,  and now I try to use every time that I need to introduce a new idea and engage the  audience.

Approach

Despite the fact that was a successful implementation, the was some critics over the profile  created for this person. Indeed, it wasn’t matching so deeply with story, and the audience  noted that. I realized that every detail is important to bring reality and trust for your story  and must be carefully reflected. So next time I would spend more time creating and defining  the profile of this person and the details of the story, to be more compelling and real.

Fernando Roversi


Challenge The challenge was to support a big corporation to solve the problem of people who has no access to traditional banking system . The target was to find innovative solutions for those who need to access financial services but has no profile and track record to open an account in traditional banks . We have been running a sprint to rise some ideas to solve this challenge , and them I was assigned to prepare a presentation for the board of directors , explaining the complex proposed solution and how the company and the people could benefit from the implementation of this idea . Selection Due to complexity of the solution and the small time that we had to present it for the board of directors , I was challenged to be very clear and accurate in the speech and the format , in a short time I would need to capture the audience attention and hearts . For this reason , we selected the story telling tool , which could allow us to spark an empathy from the audience with the problem to solve , and at the same time engage them in the complex solution that we have been designing . Application We decided to understand the motivation , challenges and steps that a person who has no access to financial system faces every day . We have been interviewing people in this situation , gathering data and to trying to walk in their shoes to understand the details of this challenges and the feelings involved . After some data collected , we created a persona representing the whole crowd of the affected population mixing some of the challenges heard . Then we started to draw a journey and create a history of this person highlighting the routine , difficulties , feelings and consequences impacting this persona every day . In the end we remade the journey and how this life could be positively impacted by the implementation of the idea that we were proposing . Insight Telling stories creates empathy , makes the audience step in your shoes , so the strategy was very successful and made the audience understand and engage more easily in the challenge . Showing numbers with opportunities would n’t have the same impact as telling a nice and simple history . This tool in the design thinking is one of the most powerful for me , and now I try to use every time that I need to introduce a new idea and engage the audience . Approach Despite the fact that was a successful implementation , the was some critics over the profile created for this person . Indeed , it was n’t matching so deeply with story , and the audience noted that . I realized that every detail is important to bring reality and trust for your story and must be carefully reflected . So next time I would spend more time creating and defining the profile of this person and the details of the story , to be more compelling and real . Fernando Roversi