Example Reflection –Storytelling Challenge & Selection Storytelling       I work in a software Editor Company I’m in charge of sales, in my role I work  closely with CEO, Engineer, technical manager etc….    My prospect and customer have the big challenges in the industry 4.0, it’s very  complicated for them to choice the right partner, especially in the 3D design  segment.     In order to support the customer to make the right choice; Storytelling it’s very  interesting to explain the added value of our company, give a realistic shapes  of the situation, talk about the various uses cases and challenges, etc…    I use in front of my clients, stories about projects, stories about my company  and achievements, but this is clear for me and not for my colleagues.  I think that my colleagues have to know the company story, in order to improve  more empathy towards to customers, and math with the customer’s needs.    During the presales period, our team of presales need inspiration with concreate  results, in order to have more implication in the presales offers.    I was trying to explain to presales team the benefits of taking a more client  focused approach, among other things, through our own history.     My challenge is that my colleagues acquire more flexibility, less rigid structure,  and became more empathic and convinced themselves.          Application:    I have a story about using storytelling.     In the presales department of my company, I work with 3D software engineers,  product owner, technical director, project manager.    I try to sensitize them to how important is our organization history, our unique  origin story, how to shedding light on the problem we solve and why, in order to

humanize our company and offer a clearly perspective into our values and  purpose;     But the product owner he doesn’t agree with my proposal, he think that the  storytelling is unnecessary; our product owner work in the company for a very  long time; his not very flexible.    Insight & approach     I talk with the product owner, and ask him about the importance to support the  strategy of the clients, needs, motivation, problems.   I explain him the context of the client and the permanent changes that the  negotiation could be have.  In order to increase the empathy, I talk to him how our company could avoid the  failure.  20 years ago our company were having a lot of financial problems, and we have  to finish the project to can receive the payment of the clients, but we have a lot  of difficulties to developing the project in time, we going directly to the crash and  loss a lot of things.  But we need to cross this obstacle and, in order to save the company, we ask  to a customer for help, we ask him more flexibility, patience, believe in us, the  client gave us more time to finish the project and invest money on our company.    Finally the product owner started to have more empathy with the client,  understood that we need to support the client and not only our product.     I think that the story can change the representation of things and personal  interest, with my team the storytelling increase the empathy, and implication to  win the projects, storytelling help to create a differentiator in order to match the  needs of the customers.    I’m in sales for a long time, and try to guide my professional career in innovation  consulting management I think that this course give me a tool to organize my  ideas, use my experience for support innovation.


Example Reflection – Storytelling Challenge & Selection Storytelling I work in a software Editor Company I ’m in charge of sales , in my role I work closely with CEO , Engineer , technical manager etc … . My prospect and customer have the big challenges in the industry 4.0 , it ’s very complicated for them to choice the right partner , especially in the 3D design segment . In order to support the customer to make the right choice ; Storytelling it ’s very interesting to explain the added value of our company , give a realistic shapes of the situation , talk about the various uses cases and challenges , etc … I use in front of my clients , stories about projects , stories about my company and achievements , but this is clear for me and not for my colleagues . I think that my colleagues have to know the company story , in order to improve more empathy towards to customers , and math with the customer ’s needs . During the presales period , our team of presales need inspiration with concreate results , in order to have more implication in the presales offers . I was trying to explain to presales team the benefits of taking a more client focused approach , among other things , through our own history . My challenge is that my colleagues acquire more flexibility , less rigid structure , and became more empathic and convinced themselves . Application : I have a story about using storytelling . In the presales department of my company , I work with 3D software engineers , product owner , technical director , project manager . I try to sensitize them to how important is our organization history , our unique origin story , how to shedding light on the problem we solve and why , in order to humanize our company and offer a clearly perspective into our values and purpose ; But the product owner he does n’t agree with my proposal , he think that the storytelling is unnecessary ; our product owner work in the company for a very long time ; his not very flexible . Insight & approach I talk with the product owner , and ask him about the importance to support the strategy of the clients , needs , motivation , problems . I explain him the context of the client and the permanent changes that the negotiation could be have . In order to increase the empathy , I talk to him how our company could avoid the failure . 20 years ago our company were having a lot of financial problems , and we have to finish the project to can receive the payment of the clients , but we have a lot of difficulties to developing the project in time , we going directly to the crash and loss a lot of things . But we need to cross this obstacle and , in order to save the company , we ask to a customer for help , we ask him more flexibility , patience , believe in us , the client gave us more time to finish the project and invest money on our company . Finally the product owner started to have more empathy with the client , understood that we need to support the client and not only our product . I think that the story can change the representation of things and personal interest , with my team the storytelling increase the empathy , and implication to win the projects , storytelling help to create a differentiator in order to match the needs of the customers . I ’m in sales for a long time , and try to guide my professional career in innovation consulting management I think that this course give me a tool to organize my ideas , use my experience for support innovation .