REFLECTION – STORYTELLING

Challenge & Selection

I work in a study abroad company, which is preparing itself to release a

new marketing campaign for all units in Brazil and in Latin America. My challenge  is use one of the design thinking tools to discover better way to elaborate this  new campaign.

Once my challenge is relative to marketing and advertising areas, I

choose the storytelling tool, which consist at the ability to tell a relevant story by  using the multimedia resources to communicate it, as also put the human being  and their experiences front and center; take the listener along on their journey.

Application

I started the process by reading the reviews of old clients, how was their

experiences, why they wanted travel in first place, which fears they had before  going and after went to their destiny, what was their gain by taking this experience  and how our undertaking help or understand it. After read the unsatisfied and  satisfied clients, I create a profile the brought together the most commons feelings  between the exchange students and tell their story by a video.

The first time we release the video was for the company team itself, which

made mostly for ex-travelers. The feeling that describes that moment is  comprehension, they strongly related with it.

Insight & Approach

After complete the challenge I believe that our team and clients felt more

understood with the company purpose, including me, for be a part of this story  and I believe that it is the idea of use the storytelling in the first place.

What I probably do different for use the storytelling tool next time is

amplified my data for create a more deep and comprehensive story that will  continues with the company, independently which marketing campaign they  decided to do.


REFLECTION – STORYTELLING Challenge & Selection I work in a study abroad company , which is preparing itself to release a new marketing campaign for all units in Brazil and in Latin America . My challenge is use one of the design thinking tools to discover better way to elaborate this new campaign . Once my challenge is relative to marketing and advertising areas , I choose the storytelling tool , which consist at the ability to tell a relevant story by using the multimedia resources to communicate it , as also put the human being and their experiences front and center ; take the listener along on their journey . Application I started the process by reading the reviews of old clients , how was their experiences , why they wanted travel in first place , which fears they had before going and after went to their destiny , what was their gain by taking this experience and how our undertaking help or understand it . After read the unsatisfied and satisfied clients , I create a profile the brought together the most commons feelings between the exchange students and tell their story by a video . The first time we release the video was for the company team itself , which made mostly for ex - travelers . The feeling that describes that moment is comprehension , they strongly related with it . Insight & Approach After complete the challenge I believe that our team and clients felt more understood with the company purpose , including me , for be a part of this story and I believe that it is the idea of use the storytelling in the first place . What I probably do different for use the storytelling tool next time is amplified my data for create a more deep and comprehensive story that will continues with the company , independently which marketing campaign they decided to do .