Mind Mapping

Challenge

The tool I will be using in my project is Mind Mapping because I need to  stablish default profiles or “personas” as the called it in the video. The  purpose of my entrepreneurship, which is selling razors online with delivery  included, is to guarantee a personalized service by offering them the  opportunity to choose between the personas that fits the most with their  lifestyles. I´ll be using a set of questions to analyze each person´s  preferences which will allow me to find patterns in the information  collected before.

Application

I will set all the ideas about how to build my project and place them in a  cafeteria and invite some potential customers and give them a notebook  where they´ll be able to take notes about what called their attention the  most. After 30 minutes I will ask them to make groups and discuss about  everything they´ve seen and to read each other’s notes so the could find  out something new about the project and to rate it as a good opinion that  could add something new to the project or as a time waster.

Now I will ask each member of the groups to put their notes on a wall, even  those which seem to be unnecessary. And last I will organize the small notes  which my customers wrote and link them into other related notes, for  example I could link the notes related to the price of the product and the  fact that going to the drug store is cheaper and attach them to a note  written by me where says “long-term savings” and I can show them the  relation between all the notes.

Insight and approach

At the end of the project I will be ready to sort all of the customers  preferences into bigger ideas which will allow me to stablish some  important ideas that will solve some questions stablished in the “What is?”  part. Along with my team we´ll establish which solutions are good so in the  “What if?” part we can stablish real solutions to each problem we could find  in our product. I noticed that my ideas are not the only ones I have to pay

attention to and the customers must be participants in every moment of  the project and I will absolutely remember to work as a group to guarantee  the product success.


Mind Mapping Challenge The tool I will be using in my project is Mind Mapping because I need to stablish default profiles or “ personas ” as the called it in the video . The purpose of my entrepreneurship , which is selling razors online with delivery included , is to guarantee a personalized service by offering them the opportunity to choose between the personas that fits the most with their lifestyles . I´ll be using a set of questions to analyze each person´s preferences which will allow me to find patterns in the information collected before . Application I will set all the ideas about how to build my project and place them in a cafeteria and invite some potential customers and give them a notebook where they´ll be able to take notes about what called their attention the most . After 30 minutes I will ask them to make groups and discuss about everything they´ve seen and to read each other ’s notes so the could find out something new about the project and to rate it as a good opinion that could add something new to the project or as a time waster . Now I will ask each member of the groups to put their notes on a wall , even those which seem to be unnecessary . And last I will organize the small notes which my customers wrote and link them into other related notes , for example I could link the notes related to the price of the product and the fact that going to the drug store is cheaper and attach them to a note written by me where says “ long - term savings ” and I can show them the relation between all the notes . Insight and approach At the end of the project I will be ready to sort all of the customers preferences into bigger ideas which will allow me to stablish some important ideas that will solve some questions stablished in the “ What is ? ” part . Along with my team we´ll establish which solutions are good so in the “ What if ? ” part we can stablish real solutions to each problem we could find in our product . I noticed that my ideas are not the only ones I have to pay attention to and the customers must be participants in every moment of the project and I will absolutely remember to work as a group to guarantee the product success .