1. Challenge:

I am in a role which needs me to drive the business technology partnership not only  strategically but tactically as well, where I shall be able to bring the value proposition to the  business apart from the problem resolution to ensure their client delivery is seamless and  continually getting better to help them make a clear choice for their clients. The key  challenge was to implement a customer centric approach and pre-emptively anticipate the  customer needs along with the challenges which could help them not only in delivering their  work seamlessly and in an efficient way however enabling them to be a clear choice for their  clients with the adequate technology enablement.

2. Selection:

Learning Launch tool is the one which I found very close to what I needed to step in to the  customer shoes, thereby collecting “what is” data by asking the right questions to the right  people before putting together  “what if” data thereby creating a pattern to it.

3. Application:

I initiated the sampling exercise for a group of customers which needed me to engage with  them thereby asking questions on their specific needs, IT challenges, essentially what could  be done to enhance the user experience and came out with key requirements and  challenges which were vital for them to ensure seamless client delivery. Secondly I  presented the business folks with some of the ideas which were key IT initiatives both short  term & long term which we were planning to implement to suffice their key needs and  mitigate some of the challenges which they spoke of. Here I used bit of mind mapping to help  create a pattern between the IT initiatives and key business (customer) needs/ challenges,  we may also call it as hypothesis as mentioned by Jose in his video. This exercise helped me  define the key business focus areas, right prioritization, define some realistic timelines and  insight in to possible outcome with minimal assumptions. Overall it needed a lot of  collaboration with the end consumer (customer) to understand and identify the key things  vital for the client delivery.

4.  Insight:

I gained insight in to the possible outcome based on the interactions/interviews which I did  with my sample group, created a pattern of the key customer needs and challenges, mapped  them with the key IT initiatives (Ideas) to move forward in a direction which was based on the

data analysis rather than some fair assumptions which may or may not fit the customer  criteria.

5. Approach:

I would like to practice Story telling apart from the learning Launch or mind mapping next  time. I believe story telling can be leveraged as an effective tool to showcase your ideas (IT  initiatives in my case) and effectively map them with the customer/business needs and  challenges which shall be able to address the problem statement effectively.


1 . Challenge : I am in a role which needs me to drive the business technology partnership not only strategically but tactically as well , where I shall be able to bring the value proposition to the business apart from the problem resolution to ensure their client delivery is seamless and continually getting better to help them make a clear choice for their clients . The key challenge was to implement a customer centric approach and pre - emptively anticipate the customer needs along with the challenges which could help them not only in delivering their work seamlessly and in an efficient way however enabling them to be a clear choice for their clients with the adequate technology enablement . 2 . Selection : Learning Launch tool is the one which I found very close to what I needed to step in to the customer shoes , thereby collecting “ what is ” data by asking the right questions to the right people before putting together “ what if ” data thereby creating a pattern to it . 3 . Application : I initiated the sampling exercise for a group of customers which needed me to engage with them thereby asking questions on their specific needs , IT challenges , essentially what could be done to enhance the user experience and came out with key requirements and challenges which were vital for them to ensure seamless client delivery . Secondly I presented the business folks with some of the ideas which were key IT initiatives both short term & long term which we were planning to implement to suffice their key needs and mitigate some of the challenges which they spoke of . Here I used bit of mind mapping to help create a pattern between the IT initiatives and key business ( customer ) needs/ challenges , we may also call it as hypothesis as mentioned by Jose in his video . This exercise helped me define the key business focus areas , right prioritization , define some realistic timelines and insight in to possible outcome with minimal assumptions . Overall it needed a lot of collaboration with the end consumer ( customer ) to understand and identify the key things vital for the client delivery . 4 . Insight : I gained insight in to the possible outcome based on the interactions / interviews which I did with my sample group , created a pattern of the key customer needs and challenges , mapped them with the key IT initiatives ( Ideas ) to move forward in a direction which was based on the data analysis rather than some fair assumptions which may or may not fit the customer criteria . 5 . Approach : I would like to practice Story telling apart from the learning Launch or mind mapping next time . I believe story telling can be leveraged as an effective tool to showcase your ideas ( IT initiatives in my case ) and effectively map them with the customer / business needs and challenges which shall be able to address the problem statement effectively .