We have four design thinking tools that can be used in implementing innovative ideas. This include;

1. Visualization  2. Storytelling   3. Mind Mapping   4. Learning Launch

Lets implement the learning launch tool to get an idea of how this tool works. We will implement it  in 5 parts;

Learning Launch tool

1. Challenge

Agriculture is the backbone of India and it contribute more than 17%- 18% to  country’s GDP. This is quite impressive. Unfortunately, the Farmers behind this  impressive number still live in poverty conditions. This is because lack  information on where to get market for their products, they lack information  on market prices they must depend on exploitative middlemen who take  advantage of their ignorance. There is also a long distribution chain that dilutes  their revenue.

My challenge is to create a simple technology that can be easily accessed by  farmers considering that most of the farmers live in the rural areas with little  access to internet services. This project needs  IT personnel and the marketing  team together . The project can be a start-up therefore run by volunteer time.  The time line for this project should run for at most 3 months to give our  software development team ample time to create a prototype of the  technology. Once we come up with the prototype our marketing team will help  us in our first go-to-market research.

2. Selection

As a team, we will have to use the learning launch tool. And I believe this will  help us design a simple yet effective technology that our users can easily  navigate. We have to  Work with some farmers and also we have to gone

through several design thinking activities to come up with a go-to-market  prototype. By doing this activity it will  help us in selecting the learning launch  tool for our challenge. This tool will help us go through an iterating process  that will improve on our solution. Working with the prototype will help us  experiment the idea with a larger group of farmers.

3. Application

When we do our first launch we have to focus on providing a mobile  application that runs on a smartphone, with incredible features like image  capture, chat and location. This is to ensure that we capture quality  information about farm products farmers would like to sell.

Our focus will be  to observe how farmers interact with the mobile platform.  This process will help us understand our market, many farmers will like the  idea behind the technology, however, most of them will not own a  smartphone and they had limited or no internet services due to their rural  geographical locations. Most farmers owned the simple feature phone that  runs on Symbian operating system.

After doing all these observations on the farmers I realized that we should  have focused on human centered design instead of product centered design by  creating a USSD platform.

My second launch will be to release the new platform to a group of farmers to  see how they will interact with it. Our focus will be to observe to see if there  were any gaps. Through this process will help us to understand our market and  what our users considered simple. After testing the second platform we will   conducted interviews with the farmers who interact with it to understand their  experiences and to find out if the second prototype will easy to navigate. My  priority should be ensure that the farmers could use the platform with ease.

4. Insight

By applying the learning tool, we can design and test our solutions. Through  the learning process we got to improve our mobile application to meet user’s  expectation. It is through this process will realized that the farmers were more  comfortable with the second mobile application. Our marketing department  used the results of this process to re-strategize our marketing campaign.  Moving forward our business will focus on human centered design to improve  our product and services.

5. Approach

The learning launch will be the appropriate tool for our business. We need as a  team to review the insight gained from our first two launches and incorporate  this insight into future launch designs as this is the most effective and ideal  way of approaching and implementing solutions. Future launch designs should  reflect insight gained, progress made, and come closer to a compelling solution  ready for full roll out.


We have four design thinking tools that can be used in implementing innovative ideas . This include ; 1 . Visualization 2 . Storytelling 3 . Mind Mapping 4 . Learning Launch Lets implement the learning launch tool to get an idea of how this tool works . We will implement it in 5 parts ; Learning Launch tool 1 . Challenge Agriculture is the backbone of India and it contribute more than 17%- 18 % to country ’s GDP . This is quite impressive . Unfortunately , the Farmers behind this impressive number still live in poverty conditions . This is because lack information on where to get market for their products , they lack information on market prices they must depend on exploitative middlemen who take advantage of their ignorance . There is also a long distribution chain that dilutes their revenue . My challenge is to create a simple technology that can be easily accessed by farmers considering that most of the farmers live in the rural areas with little access to internet services . This project needs IT personnel and the marketing team together . The project can be a start - up therefore run by volunteer time . The time line for this project should run for at most 3 months to give our software development team ample time to create a prototype of the technology . Once we come up with the prototype our marketing team will help us in our first go - to - market research . 2 . Selection As a team , we will have to use the learning launch tool . And I believe this will help us design a simple yet effective technology that our users can easily navigate . We have to Work with some farmers and also we have to gone through several design thinking activities to come up with a go - to - market prototype . By doing this activity it will help us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of farmers . 3 . Application When we do our first launch we have to focus on providing a mobile application that runs on a smartphone , with incredible features like image capture , chat and location . This is to ensure that we capture quality information about farm products farmers would like to sell . Our focus will be to observe how farmers interact with the mobile platform . This process will help us understand our market , many farmers will like the idea behind the technology , however , most of them will not own a smartphone and they had limited or no internet services due to their rural geographical locations . Most farmers owned the simple feature phone that runs on Symbian operating system . After doing all these observations on the farmers I realized that we should have focused on human centered design instead of product centered design by creating a USSD platform . My second launch will be to release the new platform to a group of farmers to see how they will interact with it . Our focus will be to observe to see if there were any gaps . Through this process will help us to understand our market and what our users considered simple . After testing the second platform we will conducted interviews with the farmers who interact with it to understand their experiences and to find out if the second prototype will easy to navigate . My priority should be ensure that the farmers could use the platform with ease . 4 . Insight By applying the learning tool , we can design and test our solutions . Through the learning process we got to improve our mobile application to meet user ’s expectation . It is through this process will realized that the farmers were more comfortable with the second mobile application . Our marketing department used the results of this process to re - strategize our marketing campaign . Moving forward our business will focus on human centered design to improve our product and services . 5 . Approach The learning launch will be the appropriate tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .