Storytelling

Challenge & Selection

I am a creative, invention-oriented mind. In my numerous endeavors, I had to overcome

barriers, such as overcome problems related to creating a product from scratch while

being on a tight budget. Storytelling was an essential factor because I needed to caption

the attention of end-users with few possibilities. When I created my number-based

game, I needed to find a solution and improve their experience and make them stick to

my product. I had to analyze what had been done previously and what could be

improved. I also had to gain a deep understanding of those the product would be

designed for and in which market segments my personas evolved. I had to create a

number-based puzzle game that should convey emotions.

Application

I addressed the problem of two different personas by checking which different classes of

games could be combined. I found out that I could combine a numbered-based puzzle

with a puzzle game like Candy Crush. Both personas like solving puzzle games. Their

common needs are that they want to evolve through the game.

So, what I found was the creation of a story through a number-based game. I created a

protagonist (an anime-type owl) that would evolve through different puzzle games worlds

with different background music, colors, and animations.

I created emotions through the fact that when you win, the owl is happy. When you lose,

the owl cries. When you win the series, you win a shiny gemstone, and the owl is flying

around to celebrate your win. When you do nothing, the owl falls asleep.

Insight & Approach

My insight was that often different subjects and problems need to be addressed from a

new perspective, and through visualization, you can create new segments and create a

new type of persona. From this point on, you can understand what your newly acquired

players want and how to improve their experience through iteration.

My approach was correct, and the technique worked out well, as I had an

unconventional approach that broke established barriers.

With this new approach and deep insights, I got awarded an App Award for the Best

Adventure game back in 2010.

Next time, I would work out a business model that is even more customer-centric and

easier to understand to optimize my client lifecycle.

References

Said Farahat, & David Knights (2011). Designing for Growth: A Design Thinking Tool Kit for

Managers. Amazon. Retrieved September 24, 2021, from

https://www.amazon.com/gp/product/0231158386/ref=as_li_tf_tl?ie=UTF8.


Storytelling Challenge & Selection I am a creative , invention - oriented mind . In my numerous endeavors , I had to overcome barriers , such as overcome problems related to creating a product from scratch while being on a tight budget . Storytelling was an essential factor because I needed to caption the attention of end - users with few possibilities . When I created my number - based game , I needed to find a solution and improve their experience and make them stick to my product . I had to analyze what had been done previously and what could be improved . I also had to gain a deep understanding of those the product would be designed for and in which market segments my personas evolved . I had to create a number - based puzzle game that should convey emotions . Application I addressed the problem of two different personas by checking which different classes of games could be combined . I found out that I could combine a numbered - based puzzle with a puzzle game like Candy Crush . Both personas like solving puzzle games . Their common needs are that they want to evolve through the game . So , what I found was the creation of a story through a number - based game . I created a protagonist ( an anime - type owl ) that would evolve through different puzzle games worlds with different background music , colors , and animations . I created emotions through the fact that when you win , the owl is happy . When you lose , the owl cries . When you win the series , you win a shiny gemstone , and the owl is flying around to celebrate your win . When you do nothing , the owl falls asleep . Insight & Approach My insight was that often different subjects and problems need to be addressed from a new perspective , and through visualization , you can create new segments and create a new type of persona . From this point on , you can understand what your newly acquired players want and how to improve their experience through iteration . My approach was correct , and the technique worked out well , as I had an unconventional approach that broke established barriers . With this new approach and deep insights , I got awarded an App Award for the Best Adventure game back in 2010 . Next time , I would work out a business model that is even more customer - centric and easier to understand to optimize my client lifecycle . References Said Farahat , & David Knights ( 2011 ) . Designing for Growth : A Design Thinking Tool Kit for Managers . Amazon . Retrieved September 24 , 2021 , from https://www.amazon.com/gp/product/0231158386/ref=as_li_tf_tl?ie=UTF8 .