Build it Better - Mind Mapping

1. Challenge:

To use the mind mapping design thinking tool to improve the design process of a new  house and reduce construction costs. New homeowners are paying around double the  build cost on a property through high interest rates. Typically, the build cost can be reduced  by between 10-15% by using building information modelling (BIM) tools effectively. By  using mind mapping, I intend to help people build houses better, faster and on a leaner  budget.

BIM Tools Example

2. Selection:

I selected the mind mapping tool outlined in week 3 of the ‘Design Thinking for Innovation’  course. See Fig 1. I selected it as I believe it can be used to both demonstrate the  complexity of the design & build process and offer up insights into new ways of working.  Having researched the mind mapping software tools available, I decided to use ‘coggle’ a  free online tool.

Fig 1.

3. Application:

The mind mapping tool was effective at outlining the current problems with the housing  market and offered up viable solutions that work with current technology. It also highlighted  some wow factors that will be key to selling the BIM design process to new home owners.  The hyperlinks show below are the mind maps created for each stage of the mind mapping  process outlined in Fig 1.

What is?

What if?

What wows?

What works?

4. Insight:

My initial insight was that home owners are paying too much for a traditional built home,  this is largely the result of using inefficient construction methods. Having worked with BIM  design software for many years, I know the software solutions exist to build houses better. I  believe the key insight learned from the mind map is that people need to know the benefits  of using the BIM process. What wows about the process can be initially used to get  customer interest and then it should be backed it up with real solutions and examples that  work. There is a learning curve to the BIM process, and it is important that all stakeholders  understand the process.

5. Approach:

I would like to take a more visual approach and use video content to explain the BIM  process in more detail and give real world examples. My reason is that there a higher  customer engagement rate with video content and a better connection is made with  potential clients. I would use the mind map created in this exercise to form the basis of a  video script that explains the added value of using the BIM process when designing and  building a new house. I believe this would help bring the mind map to life and make a  stronger impact with people.


Build it Better - Mind Mapping 1 . Challenge : To use the mind mapping design thinking tool to improve the design process of a new house and reduce construction costs . New homeowners are paying around double the build cost on a property through high interest rates . Typically , the build cost can be reduced by between 10 - 15 % by using building information modelling ( BIM ) tools effectively . By using mind mapping , I intend to help people build houses better , faster and on a leaner budget . BIM Tools Example 2 . Selection : I selected the mind mapping tool outlined in week 3 of the ‘ Design Thinking for Innovation ’ course . See Fig 1 . I selected it as I believe it can be used to both demonstrate the complexity of the design & build process and offer up insights into new ways of working . Having researched the mind mapping software tools available , I decided to use ‘ coggle ’ a free online tool . Fig 1 . 3 . Application : The mind mapping tool was effective at outlining the current problems with the housing market and offered up viable solutions that work with current technology . It also highlighted some wow factors that will be key to selling the BIM design process to new home owners . The hyperlinks show below are the mind maps created for each stage of the mind mapping process outlined in Fig 1 . What is ? What if ? What wows ? What works ? 4 . Insight : My initial insight was that home owners are paying too much for a traditional built home , this is largely the result of using inefficient construction methods . Having worked with BIM design software for many years , I know the software solutions exist to build houses better . I believe the key insight learned from the mind map is that people need to know the benefits of using the BIM process . What wows about the process can be initially used to get customer interest and then it should be backed it up with real solutions and examples that work . There is a learning curve to the BIM process , and it is important that all stakeholders understand the process . 5 . Approach : I would like to take a more visual approach and use video content to explain the BIM process in more detail and give real world examples . My reason is that there a higher customer engagement rate with video content and a better connection is made with potential clients . I would use the mind map created in this exercise to form the basis of a video script that explains the added value of using the BIM process when designing and building a new house . I believe this would help bring the mind map to life and make a stronger impact with people .