Reflection – Learning Launch

Challenge    Education is the backbone of any nation and in my country India it provides around 2.5% of its GDP. This  is quite bad. Unfortunately, the lack of governance planning for education lags the nation behind.  Most of the  teachers aren’t willing to teach and they will form a group and sit gossiping with each other, the trainee teachers are  good and they put efforts but the permanent ones are mostly useless and sometimes even don't knows how to read  properly. Education is today largely paid for and almost entirely administered by governmental bodies or non-profit  institutions. This situation has developed gradually and is now taken so much for granted that little explicit attention  is any longer directed to the reasons for the special treatment of education even in countries that are predominantly  free enterprise in organization and philosophy. The result has been an indiscriminate extension of governmental  responsibility.      Selection    As a team, we have decided to use the learning launch tool. We believe this will help us design a simple yet effective  technology that our students can easily navigate. Working with some IT professional and teachers from the Indian  decent. We have gone through several design thinking activities to come up with a go-to-market prototype. Yes, I  think this is not a good idea to bring education in market .But, we can do this once. Doing this activity has helped us  in selecting the learning launch tool for our challenge. This tool will help us go through an iterating process that will  improve on our solution. Working with the prototype will help us experiment the idea with a larger group of  Teachers as well as students. Prototype – EDUCATION PLATFORM        Application    Our first launch we focused on providing a mobile application that runs on a smartphone, with  incredible features like image capture, notes , quizs , videos. This is to ensure we capture quality  information about Books and notes. Our focus was to observe how students and teachers  interact with the mobile platform. This process helped us understand our market, many IT professional liked  the idea behind the technology, however, most of them did not own a smartphone and they had limited  or no internet services due to their rural geographical locations. Most students owned the simple feature  phone that runs on Android operating system. After a lengthy observation on the students we realized  we should have focused on human cantered design instead of product cantered design. We spent the  next 3 days with both our Teachers and IT teams together to improve on the technology to run on a feature phone.  We worked through all possible solutions and we settled on creating a website that can be easily accessed on simple  phone as well. Our second launch was to release the new platform to a group of Students to see how they will  interact with it. Our focus was to observe to see if there were any gaps. Through this process it helped us  understand our Students and what our users considered simple. After testing the second platform we conducted  interviews with the students who interacted with it to understand their experiences and to  find out if this second prototype was easy to navigate. Our priority was to ensure that the Students could  use the platform with ease.   Platform – UNACADEMY & BYJU’S      Insight    By applying the learning tool, we designed and tested our solutions. Through the learning process we got to improve  our Country education system to meet expectation. It is through this process we realized that the students were  more comfortable with this. Our marketing department used the results of this process to re-strategize our  marketing campaign. We focus on human cantered design to improve conditions. This all activities I have done in  2009, Today is 2020, and there are many education platforms that really help students to get conceptual instead of  marks gainers. There is too much improvement done in education system, yet it still need today to improve more.

Approach    The learning launch is the appropriate tool for our mind set. We need as a team to review the insight  gained from our first website launches and incorporate this insight into future launch designs as this is the  most effective and ideal way of approaching and implementing solutions. Future launch designs should  reflect insight gained, progress made, and come closer to a compelling solution ready for full roll out.


Reflection – Learning Launch Challenge Education is the backbone of any nation and in my country India it provides around 2.5 % of its GDP . This is quite bad . Unfortunately , the lack of governance planning for education lags the nation behind . Most of the teachers are n’t willing to teach and they will form a group and sit gossiping with each other , the trainee teachers are good and they put efforts but the permanent ones are mostly useless and sometimes even do n't knows how to read properly . Education is today largely paid for and almost entirely administered by governmental bodies or non - profit institutions . This situation has developed gradually and is now taken so much for granted that little explicit attention is any longer directed to the reasons for the special treatment of education even in countries that are predominantly free enterprise in organization and philosophy . The result has been an indiscriminate extension of governmental responsibility . Selection As a team , we have decided to use the learning launch tool . We believe this will help us design a simple yet effective technology that our students can easily navigate . Working with some IT professional and teachers from the Indian decent . We have gone through several design thinking activities to come up with a go - to - market prototype . Yes , I think this is not a good idea to bring education in market .But , we can do this once . Doing this activity has helped us in selecting the learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of Teachers as well as students . Prototype – EDUCATION PLATFORM Application Our first launch we focused on providing a mobile application that runs on a smartphone , with incredible features like image capture , notes , quizs , videos . This is to ensure we capture quality information about Books and notes . Our focus was to observe how students and teachers interact with the mobile platform . This process helped us understand our market , many IT professional liked the idea behind the technology , however , most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations . Most students owned the simple feature phone that runs on Android operating system . After a lengthy observation on the students we realized we should have focused on human cantered design instead of product cantered design . We spent the next 3 days with both our Teachers and IT teams together to improve on the technology to run on a feature phone . We worked through all possible solutions and we settled on creating a website that can be easily accessed on simple phone as well . Our second launch was to release the new platform to a group of Students to see how they will interact with it . Our focus was to observe to see if there were any gaps . Through this process it helped us understand our Students and what our users considered simple . After testing the second platform we conducted interviews with the students who interacted with it to understand their experiences and to find out if this second prototype was easy to navigate . Our priority was to ensure that the Students could use the platform with ease . Platform – UNACADEMY & BYJU ’S Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our Country education system to meet expectation . It is through this process we realized that the students were more comfortable with this . Our marketing department used the results of this process to re - strategize our marketing campaign . We focus on human cantered design to improve conditions . This all activities I have done in 2009 , Today is 2020 , and there are many education platforms that really help students to get conceptual instead of marks gainers . There is too much improvement done in education system , yet it still need today to improve more . Approach The learning launch is the appropriate tool for our mind set . We need as a team to review the insight gained from our first website launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full roll out .