Hola  Lili

Challenge and selection: I am a fellow learner who  implements things and develop, and one of my friend  approached me to give an innovative idea to establish his  swimming club. The problem is, there are a handful of pools  that are present since some time and we needed to think  something different to stand out from the competitors.

I used the visualisation and learning launch as my tool of

design thinking.

Application: First, a suitable area was to be selected to build  our club. So, we researched about the places that didn’t have  swimming pools and also observed the areas where more  people came from who were regular swimmers.

After this research we found an appropriate place and  finalised to build our club there. But for now, only the place  was decided. We didn’t want to construct a mediocre pool  like others but build one that had good facilities and made  our clients feel like home. We visited few pools and noted  down about the facilities they offered and facilities they  missed. A list of facilities was created to be included in our  club from all these observations. Some of them are:

• A separate heated pool.  • Under glow lights in the pool for night time activities.  • A special diving section.  • A functional roof that was cable to open and close that

would be useful during rainy season.

•  An exclusive looking seating area, changing rooms and

washrooms.

• Whole area equipped with great lighting and solar

panels for electricity conservation.

The next plan was to develop a dedicated webpage which

displayed all the details of the club and events that were to  be conducted. We decided to host events frequently which  would attract participants and also it is a marketing  technique to promote our club because announcing events  would make the enthusiasts excited and they would also  spread word about their participation in our club that would  make a lot of people know about our club (Participants  indirectly promoting our club). We also plan to invite well  known swimmers and professionals to take frequent classes  in our club that would also attract a lot of swimming  enthusiasts.

The main objective behind this plan is to attract people to

choose our club as their swimming arena and keep them  engaged and excited.

Insight and approach: Once the operations of the club  started, we observed how well it went according to our idea  and on a positive note, our plan was working as our pool was  already a talk between the people due to its well offering  features and the events that were taking place.

From what we learned, few people couldn’t afford the

coaching classes and we plan to offer them an EMI option  and also a discount if at all our client wins in events too.

There are also features that are to be added in our website  which can take in bookings for swimming classes and events,  we also plan to add a forum where people can challenge  others and the identity is kept private from others until they  visit the pool to take part in the challenged event.

And again, we are always trying to create something  innovative which would be best to us and our clients as well.


Hola Lili Challenge and selection : I am a fellow learner who implements things and develop , and one of my friend approached me to give an innovative idea to establish his swimming club . The problem is , there are a handful of pools that are present since some time and we needed to think something different to stand out from the competitors . I used the visualisation and learning launch as my tool of design thinking . Application : First , a suitable area was to be selected to build our club . So , we researched about the places that did n’t have swimming pools and also observed the areas where more people came from who were regular swimmers . After this research we found an appropriate place and finalised to build our club there . But for now , only the place was decided . We did n’t want to construct a mediocre pool like others but build one that had good facilities and made our clients feel like home . We visited few pools and noted down about the facilities they offered and facilities they missed . A list of facilities was created to be included in our club from all these observations . Some of them are : • A separate heated pool . • Under glow lights in the pool for night time activities . • A special diving section . • A functional roof that was cable to open and close that would be useful during rainy season . • An exclusive looking seating area , changing rooms and washrooms . • Whole area equipped with great lighting and solar panels for electricity conservation . The next plan was to develop a dedicated webpage which displayed all the details of the club and events that were to be conducted . We decided to host events frequently which would attract participants and also it is a marketing technique to promote our club because announcing events would make the enthusiasts excited and they would also spread word about their participation in our club that would make a lot of people know about our club ( Participants indirectly promoting our club ) . We also plan to invite well known swimmers and professionals to take frequent classes in our club that would also attract a lot of swimming enthusiasts . The main objective behind this plan is to attract people to choose our club as their swimming arena and keep them engaged and excited . Insight and approach : Once the operations of the club started , we observed how well it went according to our idea and on a positive note , our plan was working as our pool was already a talk between the people due to its well offering features and the events that were taking place . From what we learned , few people could n’t afford the coaching classes and we plan to offer them an EMI option and also a discount if at all our client wins in events too . There are also features that are to be added in our website which can take in bookings for swimming classes and events , we also plan to add a forum where people can challenge others and the identity is kept private from others until they visit the pool to take part in the challenged event . And again , we are always trying to create something innovative which would be best to us and our clients as well .