Industry Analysis – Mind Mapping

Challenge

We as students of MBA in India had to undertake a fairly complex project on analysing an Industry and  deriving managerial implications. The aim of the analysis was to understand the Industry thoroughly from  the lens of Finance , Marketing and Strategy .

Our Industry was on Indian Ports which was an extensive topic and we as first year students were  intimidated as to how do we proceed about it.

Selection

We as a team decided to apply Mind mapping technique to chart out our approach over the next couple  of months.

A rough sketch of the main points from the three domains that needed to be covered was drawn out and  discussed with the faculty.

Application

Mind mapping of the various areas to look at and understand gave us a direction and we could further  analyse on where to start from .

The financial analysis seemed to be the perfect place to begin with in order to understand how the major  players in the industry operated and analysis of their financial statements gave us better understanding.  Our Mind map that we developed initially was improved with the help of findings and gave us and idea of  taking it to the next level study i.e. marketing

Similarly with every iteration the mind map to further do the research and analysis was improving

The three perspectives helped paint a holistic picture of the industry coupled with industry visits and  interviewing professionals

The mind map gave us a way to start the project and helped us take it to the next level gradually , as the  whole team could easily recall what all things need to be done looking at the comprehensive mind map

Insight

There was a huge amount of data both qualitative and quantitative that we had to structure and put in a  report format with adequate explanation

The Mind mapping tool helped to make an initial framework of how we wanted to go ahead with the data  and how to classify under different heads

Different disciplines had different kind of data and information from previously conducted research and  survey. Finance was heavy on numbers , Marketing was about volumes and percentages . These two had  to be weaved together to present the final report for Strategy

Approach

Being MBA students we are constantly taught to use models and frameworks and try to present the  findings in a structured manner . A mind map was the first thing that came to our mind while we were  kicking off with the project . However an approach of storytelling could have been adopted as well we feel  ,as we had lots of data which actually gave insights , the insights could be told in form of story

Story telling becomes easier to comprehend for general people lacking professional knowledge of the  subject, hence next time a similar approach can be taken


Industry Analysis – Mind Mapping Challenge We as students of MBA in India had to undertake a fairly complex project on analysing an Industry and deriving managerial implications . The aim of the analysis was to understand the Industry thoroughly from the lens of Finance , Marketing and Strategy . Our Industry was on Indian Ports which was an extensive topic and we as first year students were intimidated as to how do we proceed about it . Selection We as a team decided to apply Mind mapping technique to chart out our approach over the next couple of months . A rough sketch of the main points from the three domains that needed to be covered was drawn out and discussed with the faculty . Application Mind mapping of the various areas to look at and understand gave us a direction and we could further analyse on where to start from . The financial analysis seemed to be the perfect place to begin with in order to understand how the major players in the industry operated and analysis of their financial statements gave us better understanding . Our Mind map that we developed initially was improved with the help of findings and gave us and idea of taking it to the next level study i.e. marketing Similarly with every iteration the mind map to further do the research and analysis was improving The three perspectives helped paint a holistic picture of the industry coupled with industry visits and interviewing professionals The mind map gave us a way to start the project and helped us take it to the next level gradually , as the whole team could easily recall what all things need to be done looking at the comprehensive mind map Insight There was a huge amount of data both qualitative and quantitative that we had to structure and put in a report format with adequate explanation The Mind mapping tool helped to make an initial framework of how we wanted to go ahead with the data and how to classify under different heads Different disciplines had different kind of data and information from previously conducted research and survey . Finance was heavy on numbers , Marketing was about volumes and percentages . These two had to be weaved together to present the final report for Strategy Approach Being MBA students we are constantly taught to use models and frameworks and try to present the findings in a structured manner . A mind map was the first thing that came to our mind while we were kicking off with the project . However an approach of storytelling could have been adopted as well we feel , as we had lots of data which actually gave insights , the insights could be told in form of story Story telling becomes easier to comprehend for general people lacking professional knowledge of the subject , hence next time a similar approach can be taken