Reflection – Visualisation

Challenge

Agriculture is the backbone of India and in my country India it provides more than 65% of its  GDP. Even though this is quite impressive but, the Farmers on the ground level behind this  still live in below poverty conditions. This is because lack information on where to get market  for their products, they lack information on market prices they must depend on exploitative  middlemen who take advantage of their ignorance. There is also a long distribution  consist  of middle level chain that dilutes their revenue.

My challenge is to create a simple technology that can be easily accessed by farmers  considering that most of the farmers live in the rural areas with little access to internet  services. This project includes IT personnel and the marketing team together.

Selection

As a team, we have decided to use the learning launch tool. We believe this will help us design a simple  yet effective technology that our users can easily navigate. Working with some farmers have gone  through several design thinking activities to come up with a go-to-market prototype learning launch  tool for our challenge. This tool will help us go through an iterating process that will improve on our  solution. Working with the prototype will help us experiment the idea with a larger group of farmers.

Application

we focused on providing a mobile application that runs on a smartphone, with  incredible features like image capture, chat and location. This is to ensure we capture quality  information about farm products farmers would like to sell. Our focus was to observe how farmers  interact with the mobile platform. This process helped us understand our market, many farmers liked  the idea behind the technology, however, most of them did not own a smartphone and they had  limited or no internet services due to their rural geographical locations.

Insight

By applying the learning tool, we designed and tested our solutions. Through the learning process we  got to improve our mobile application to meet user’s expectation. It is through this process we realized  that the farmers were more comfortable with the second mobile application.

Approach

The learning launch is the appropriate tool for our business. We need as a team to review the insight  gained from our first two launches and incorporate this insight into future launch designs as this is the  most effective and ideal way of approaching and implementing solutions.


Reflection – Visualisation Challenge Agriculture is the backbone of India and in my country India it provides more than 65 % of its GDP . Even though this is quite impressive but , the Farmers on the ground level behind this still live in below poverty conditions . This is because lack information on where to get market for their products , they lack information on market prices they must depend on exploitative middlemen who take advantage of their ignorance . There is also a long distribution consist of middle level chain that dilutes their revenue . My challenge is to create a simple technology that can be easily accessed by farmers considering that most of the farmers live in the rural areas with little access to internet services . This project includes IT personnel and the marketing team together . Selection As a team , we have decided to use the learning launch tool . We believe this will help us design a simple yet effective technology that our users can easily navigate . Working with some farmers have gone through several design thinking activities to come up with a go - to - market prototype learning launch tool for our challenge . This tool will help us go through an iterating process that will improve on our solution . Working with the prototype will help us experiment the idea with a larger group of farmers . Application we focused on providing a mobile application that runs on a smartphone , with incredible features like image capture , chat and location . This is to ensure we capture quality information about farm products farmers would like to sell . Our focus was to observe how farmers interact with the mobile platform . This process helped us understand our market , many farmers liked the idea behind the technology , however , most of them did not own a smartphone and they had limited or no internet services due to their rural geographical locations . Insight By applying the learning tool , we designed and tested our solutions . Through the learning process we got to improve our mobile application to meet user ’s expectation . It is through this process we realized that the farmers were more comfortable with the second mobile application . Approach The learning launch is the appropriate tool for our business . We need as a team to review the insight gained from our first two launches and incorporate this insight into future launch designs as this is the most effective and ideal way of approaching and implementing solutions .