VISUALIZATION

Challenge:

In a discussion with other three partners, the challenge we were facing was  coming up with a Start-up idea for a new Laundry Company. We had some issues  with the actual service provider, which was available for us, and we thought  about resolving these issues by creating our own Laundry Company. We were  all using this service, so we had some kind of idea what it was all about, but no  technical information what so ever.

Selection:

It was clear for us even from the beginning that this was a problem best  approached through Design Thinking because we needed a deep understanding  of the people who were going to use our product, their needs, and we also  needed to explore new ways of doing things, and maybe find better ways to do  it.

Even though there was a lot of information about how the usual process of  laundry was working, there was a lot of uncertainty about how a change in that  process would impact the customer and also the business itself in order for it to  be productive. So the data we already had was very little relevant to what we  planned to achieve.

The first Design Thinking tool we used was Visualization because it focuses  mainly on the first part of “What is?” from the whole process of design thinking.

Application and Insight:

At first, through our discussions, we were very excited about brainstorming  and coming up with new ideas, but it was when we started drawing and putting  all the information altogether into images that we started actually connect all  the ideas we had. It felt like we could take the process to a whole next level.  Having a concrete way of seeing our own ideas, we found ourselves coming up  with new ideas that we never thought about before, thus being more creative.


VISUALIZATION Challenge : In a discussion with other three partners , the challenge we were facing was coming up with a Start - up idea for a new Laundry Company . We had some issues with the actual service provider , which was available for us , and we thought about resolving these issues by creating our own Laundry Company . We were all using this service , so we had some kind of idea what it was all about , but no technical information what so ever . Selection : It was clear for us even from the beginning that this was a problem best approached through Design Thinking because we needed a deep understanding of the people who were going to use our product , their needs , and we also needed to explore new ways of doing things , and maybe find better ways to do it . Even though there was a lot of information about how the usual process of laundry was working , there was a lot of uncertainty about how a change in that process would impact the customer and also the business itself in order for it to be productive . So the data we already had was very little relevant to what we planned to achieve . The first Design Thinking tool we used was Visualization because it focuses mainly on the first part of “ What is ? ” from the whole process of design thinking . Application and Insight : At first , through our discussions , we were very excited about brainstorming and coming up with new ideas , but it was when we started drawing and putting all the information altogether into images that we started actually connect all the ideas we had . It felt like we could take the process to a whole next level . Having a concrete way of seeing our own ideas , we found ourselves coming up with new ideas that we never thought about before , thus being more creative .