Storytelling

Challenge & Selection:

Every storytelling exercise should begin by asking: Who is my audience and what is  the message I want to share with them? Each decision about your story should flow  from those questions. Sachs says that leaders should ask, “What is the core moral  that I’m trying to implant in my team?” and “How can I boil that down to a  compelling single statement?” For instance, if your team is behaving as if failure is  not an option, you might decide to impart the message that failure is actually the  grandfather of success. Or if you are trying to convince senior leaders to take a risk  by supporting your project, you could convey that most companies are built on  taking smart chances. First settle on your ultimate message; then you can figure out  the best way to illustrate it.

Application:

Storytelling describes the social and cultural activity of sharing stories, sometimes  with improvisation, theatrics or embellishment. Every culture has its own stories  or narratives, which are shared as a means of entertainment, education, cultural  preservation or instilling moral values.[1] Crucial elements of stories and  storytelling include plot, characters and narrative point of view.

Insight and Approach:

Storytelling is one of the marketing world’s new darlings. It’s a marketing strategy  that has made its way into everywhere from board rooms to mom and pop stores.  Storytelling is even being hailed as the single most powerful business skill for the  next decade.


Storytelling Challenge & Selection : Every storytelling exercise should begin by asking : Who is my audience and what is the message I want to share with them ? Each decision about your story should flow from those questions . Sachs says that leaders should ask , “ What is the core moral that I ’m trying to implant in my team ? ” and “ How can I boil that down to a compelling single statement ? ” For instance , if your team is behaving as if failure is not an option , you might decide to impart the message that failure is actually the grandfather of success . Or if you are trying to convince senior leaders to take a risk by supporting your project , you could convey that most companies are built on taking smart chances . First settle on your ultimate message ; then you can figure out the best way to illustrate it . Application : Storytelling describes the social and cultural activity of sharing stories , sometimes with improvisation , theatrics or embellishment . Every culture has its own stories or narratives , which are shared as a means of entertainment , education , cultural preservation or instilling moral values.[1 ] Crucial elements of stories and storytelling include plot , characters and narrative point of view . Insight and Approach : Storytelling is one of the marketing world ’s new darlings . It ’s a marketing strategy that has made its way into everywhere from board rooms to mom and pop stores . Storytelling is even being hailed as the single most powerful business skill for the next decade .