Visualization is Everything

Challenge & Selection

Visualization has become one of the major advantages of this Design Thinking. Visualization

helps to align the perception among peers and even among functional groups. For example, among

the research and development people together with the people of marketing, sales, and product

design. Each function has a different perception precondition. When all already have their own

picture, in fact, what is imagined is not the same as each other. When we describe an idea to others

verbally, what is captured and digested by our speaker may be very different from what was

envisioned in his mind. But if the idea is put in the form of three-dimensional images and strokes,

what we meant in the pictures will be understood and imagined by our colleagues. This is where

the power of visualization is important to equate our perception about the idea of a product or

innovation.

Application

I often use visualization to convey the ideas that I have. Using visualization is probably the

easiest way to explain existing problems and solutions to customers. Using images will be easier

for us and our customers to equalize thoughts so that it is easy to implement the ideas presented.

Visualization is anything from the things we write on a chalkboard or a whiteboard. To the images

that we create in a PowerPoint presentation, to photography, video. It's basically anything that

takes us beyond just using words or language alone. Things like color. Things like symbols for

example. If you're looking at logos and the way that companies represent the, represent themselves

as a brand. Those are all ways to enact a more visual understanding. When we're talking and we're

verbalizing things we see things internally, but we may all be understanding the words in a slightly

different way. The beauty of using visualization is that we can tap into a single picture. The more

you begin to use pictures, the more that you begin to diagram while you talk, and create a visual

image for people of how you are thinking. The, the more likely you are to achieve a sense of

agreement and consensus with people, the more you are likely to draw out conversation. In an

environment where your, your ability to, to get things done and to solve problems is dependent on

other people being able to understand you and align their ideas with yours. It's really, it's really

important to be able to understand the way that you communicate to people. The primary tools for,

for thinking visually are really just mastering some basic elements of imagining people, spaces,

situations and actions or movements. It's very easy to create a simple diagram, and most anyone

can draw a stick figure, an arrow, a circle, a square. Those are the basic building blocks of creating

a visualization. Visualization has a role to play throughout the design process or the development

process. Innovation itself has a, has a rich and detailed development process that we have to follow,

from beginning with exploration, moving in through pattern finding. Kind of peeking with ideation

sketching, that's where we really think about the way that images come in through prototyping,

and finally in the way that we pilot and scale.

Insight & Approach

The visualization is a really core component of the way that we communicate, whether we're

aware of it or not. When we're dealing with very complex problems, we're actually enacting a

different kind of problem solving that has to bring in more than just logic. We're actually doing

extrapolation. We're doing inductive reasoning. We're thinking about possibilities that we haven't

yet seen. So that kind of imaginative work really has to be brought out by exercising and

understanding that right side of our brain. So getting in the habit of doing visualization is actually

a way of cultivating that side of our brain work. Visualization is really important. For the process

of design because it's actually a way of unlocking a different part of brain. It allows us to think in

a nonverbal way. It allows us to access parts of our brain, parts of our creativity, that we might not

normally be using in the course of conversation. Most people will tell you, especially in the

business world, that they are not artistic and they cannot draw. Visualization isn't really about

drawing, though. It's actually about visual thinking, and we all do it. What I've seen is that through

practice, you can actually get better and better at doing it.


Visualization is Everything Challenge & Selection Visualization has become one of the major advantages of this Design Thinking . Visualization helps to align the perception among peers and even among functional groups . For example , among the research and development people together with the people of marketing , sales , and product design . Each function has a different perception precondition . When all already have their own picture , in fact , what is imagined is not the same as each other . When we describe an idea to others verbally , what is captured and digested by our speaker may be very different from what was envisioned in his mind . But if the idea is put in the form of three - dimensional images and strokes , what we meant in the pictures will be understood and imagined by our colleagues . This is where the power of visualization is important to equate our perception about the idea of a product or innovation . Application I often use visualization to convey the ideas that I have . Using visualization is probably the easiest way to explain existing problems and solutions to customers . Using images will be easier for us and our customers to equalize thoughts so that it is easy to implement the ideas presented . Visualization is anything from the things we write on a chalkboard or a whiteboard . To the images that we create in a PowerPoint presentation , to photography , video . It 's basically anything that takes us beyond just using words or language alone . Things like color . Things like symbols for example . If you 're looking at logos and the way that companies represent the , represent themselves as a brand . Those are all ways to enact a more visual understanding . When we 're talking and we 're verbalizing things we see things internally , but we may all be understanding the words in a slightly different way . The beauty of using visualization is that we can tap into a single picture . The more you begin to use pictures , the more that you begin to diagram while you talk , and create a visual image for people of how you are thinking . The , the more likely you are to achieve a sense of agreement and consensus with people , the more you are likely to draw out conversation . In an environment where your , your ability to , to get things done and to solve problems is dependent on other people being able to understand you and align their ideas with yours . It 's really , it 's really important to be able to understand the way that you communicate to people . The primary tools for , for thinking visually are really just mastering some basic elements of imagining people , spaces , situations and actions or movements . It 's very easy to create a simple diagram , and most anyone can draw a stick figure , an arrow , a circle , a square . Those are the basic building blocks of creating a visualization . Visualization has a role to play throughout the design process or the development process . Innovation itself has a , has a rich and detailed development process that we have to follow , from beginning with exploration , moving in through pattern finding . Kind of peeking with ideation sketching , that 's where we really think about the way that images come in through prototyping , and finally in the way that we pilot and scale . Insight & Approach The visualization is a really core component of the way that we communicate , whether we 're aware of it or not . When we 're dealing with very complex problems , we 're actually enacting a different kind of problem solving that has to bring in more than just logic . We 're actually doing extrapolation . We 're doing inductive reasoning . We 're thinking about possibilities that we have n't yet seen . So that kind of imaginative work really has to be brought out by exercising and understanding that right side of our brain . So getting in the habit of doing visualization is actually a way of cultivating that side of our brain work . Visualization is really important . For the process of design because it 's actually a way of unlocking a different part of brain . It allows us to think in a nonverbal way . It allows us to access parts of our brain , parts of our creativity , that we might not normally be using in the course of conversation . Most people will tell you , especially in the business world , that they are not artistic and they can not draw . Visualization is n't really about drawing , though . It 's actually about visual thinking , and we all do it . What I 've seen is that through practice , you can actually get better and better at doing it .