Challenge and Selection:   I am a lab scientist in a Research and Development department of a pharma firm. We have different  digital systems for getting any procedure and managing documents. These systems have been  designed keeping in mind efficiency and larger organisation in mind. Also, these systems are  designed by multiple stakeholders which are sometimes external vendors. I had to convey the  difficulty users have to go through to use these systems. I was tasked with communicating this  problem statement to a different functional unit. Therefore, I selected storytelling to convey impact on  user’s lives due to the design of these systems.

Application:   Since I am a user, I have experienced fair amount of frustration in handling these two completely  different systems. For a story, I started with a typical scenario in day-to-day lives of the user. I  described in detail the time pressure the user is facing to complete the task and how these two  systems slow down the entire process. I used metaphor of using two different pen to write a  document. This information made the audience connect with the user and understand the problem  with its context.

Insight:   I think to convey a problem statement a story can do the work of a 50 page documents in just a few  words. In addition, storytelling in business is under-used.

Approach:   Next time if I have to convey a story, I would describe in even more detail about the feelings of the  user at each stage. Since storytelling allows you connect to the emotional needs of the user. I  believe emotion is a powerful tool to get the innovating teams on a single page.


Challenge and Selection : I am a lab scientist in a Research and Development department of a pharma firm . We have different digital systems for getting any procedure and managing documents . These systems have been designed keeping in mind efficiency and larger organisation in mind . Also , these systems are designed by multiple stakeholders which are sometimes external vendors . I had to convey the difficulty users have to go through to use these systems . I was tasked with communicating this problem statement to a different functional unit . Therefore , I selected storytelling to convey impact on user ’s lives due to the design of these systems . Application : Since I am a user , I have experienced fair amount of frustration in handling these two completely different systems . For a story , I started with a typical scenario in day - to - day lives of the user . I described in detail the time pressure the user is facing to complete the task and how these two systems slow down the entire process . I used metaphor of using two different pen to write a document . This information made the audience connect with the user and understand the problem with its context . Insight : I think to convey a problem statement a story can do the work of a 50 page documents in just a few words . In addition , storytelling in business is under - used . Approach : Next time if I have to convey a story , I would describe in even more detail about the feelings of the user at each stage . Since storytelling allows you connect to the emotional needs of the user . I believe emotion is a powerful tool to get the innovating teams on a single page .