Moving to a new municipality – getting insithts from new  inhabitants to make better services

Challenge and selection

I work in a municipality and every year about 1200 new inhabitants move from other areas to  our municipality. We know something about our new inhabitants; age, where they move from,  if they have children and so on. We want to know more about how they orientate ang gather  information about their new municipality and the services they need when they move to a  new municipality. Do they need school for their children, kindergarten, health services if they  have chronical diseases for example.

To get more and better understanding of the user need I want to use the tool Storytelling.

Since we know who the newest inhabitants are I want to recruit some and invite them to tell  their moving story from when they decided to move to the municipality and the whole process  until the daily life in the new municipality/community.

Their story will give new insights from a human perspective we can use to make better  services to the new and existing habitants. Since many different people move to our  municipality we have to invite people with age and background to catch different needs  according to age, life situation and need for services. I will use storytelling in the faze of  problem framing.

Storytelling

This stage comes early in the design process. It aims to explore the problem to build an  accurate understanding of the main issue that needs to be solved. In the problem framing  stage, the storytelling can be used in this explorative initiative. It helps the design team to  engage with the user to define the problem using a qualitative data from the consumers.

What does happen when asking new inhabitants about the moving process and need for  information and services from their new municipality? They usually start to tell about their  experience in the form of a story. They describe the events they went through and the  lessons that they faced at each stage of the process of becoming a new inhabitant in the  municipality. Storytelling can be done in different ways:

•  Digital and Visual storytelling;

•  Scenario generation;

•  Storyboarding;

•  Plays;

•  Animation;

•  Talk and images; and

•  Text and images

Rafael Pimenta, European Banking Association Week 2. Tells about their use of storytelling to get deeper insights in  the customers use of their products.

What I think storytelling does, is it brings a different element. Storytelling says it's not about  the list of things we have to do, it's about the connection that we give to people about a piece  of information that we're trying to share. A good story at its essence, is simply conveying a  message that has logic, says Rafael Pimenta.

Every story has a beginning, middle and end, and along the story different crises are  described. It is the crises we are interested in and how the persons reacted to them. Did they  get the information/services they needed. Where did they find it. Did they find it easy or was  it difficult. In a perfect world how should the service have been provided.

In sum, the storytelling is a powerful communication tool that enables us as a human being to  understand more about our emotional experiences. This makes it an effective method to use  during the design process. It can be used during the design thinking process phases with a  different goal in each stage. Storytelling can help us to gather personalised emotional data  about our consumer’s experience which can be hard to collect using other research methods  such as the survey and consumer journey mapping.   Source: https://www.designorate.com/the-role-of-storytelling-in-the-design-process/

Insight and Approach    Since my process is about to be done I cant`t tell about the findings and how to do it  different next time. I know that storytelling is a powerfull tool and it can be used in  different fazes of the design thinking for innovation process. I want to use it the  problem framing face but I can also be used int the solution framing, and solution  implementation fazes.     Storytelling is in the heart of our DNA as a human being, it helps us connect events  is a holistic experience through time. This unique nature of stories makes it one of the  essential tools during the design process of both products and services.


Moving to a new municipality – getting insithts from new inhabitants to make better services Challenge and selection I work in a municipality and every year about 1200 new inhabitants move from other areas to our municipality . We know something about our new inhabitants ; age , where they move from , if they have children and so on . We want to know more about how they orientate ang gather information about their new municipality and the services they need when they move to a new municipality . Do they need school for their children , kindergarten , health services if they have chronical diseases for example . To get more and better understanding of the user need I want to use the tool Storytelling . Since we know who the newest inhabitants are I want to recruit some and invite them to tell their moving story from when they decided to move to the municipality and the whole process until the daily life in the new municipality / community . Their story will give new insights from a human perspective we can use to make better services to the new and existing habitants . Since many different people move to our municipality we have to invite people with age and background to catch different needs according to age , life situation and need for services . I will use storytelling in the faze of problem framing . Storytelling This stage comes early in the design process . It aims to explore the problem to build an accurate understanding of the main issue that needs to be solved . In the problem framing stage , the storytelling can be used in this explorative initiative . It helps the design team to engage with the user to define the problem using a qualitative data from the consumers . What does happen when asking new inhabitants about the moving process and need for information and services from their new municipality ? They usually start to tell about their experience in the form of a story . They describe the events they went through and the lessons that they faced at each stage of the process of becoming a new inhabitant in the municipality . Storytelling can be done in different ways : • Digital and Visual storytelling ; • Scenario generation ; • Storyboarding ; • Plays ; • Animation ; • Talk and images ; and • Text and images Rafael Pimenta , European Banking Association Week 2 . Tells about their use of storytelling to get deeper insights in the customers use of their products . What I think storytelling does , is it brings a different element . Storytelling says it 's not about the list of things we have to do , it 's about the connection that we give to people about a piece of information that we 're trying to share . A good story at its essence , is simply conveying a message that has logic , says Rafael Pimenta . Every story has a beginning , middle and end , and along the story different crises are described . It is the crises we are interested in and how the persons reacted to them . Did they get the information / services they needed . Where did they find it . Did they find it easy or was it difficult . In a perfect world how should the service have been provided . In sum , the storytelling is a powerful communication tool that enables us as a human being to understand more about our emotional experiences . This makes it an effective method to use during the design process . It can be used during the design thinking process phases with a different goal in each stage . Storytelling can help us to gather personalised emotional data about our consumer ’s experience which can be hard to collect using other research methods such as the survey and consumer journey mapping . Source : https://www.designorate.com/the-role-of-storytelling-in-the-design-process/ Insight and Approach Since my process is about to be done I cant`t tell about the findings and how to do it different next time . I know that storytelling is a powerfull tool and it can be used in different fazes of the design thinking for innovation process . I want to use it the problem framing face but I can also be used int the solution framing , and solution implementation fazes . Storytelling is in the heart of our DNA as a human being , it helps us connect events is a holistic experience through time . This unique nature of stories makes it one of the essential tools during the design process of both products and services .