REFLECTION  -  LEARNING LAUNCH

(1) Challenge

With the recent pandemic situation, our company has faced a major problem in shortage of the number of sales.  Therefore, as sales department personnel, we have taken up the challenge of increasing customer satisfaction,  implementing an online purchase service and innovation of selected products. It is our responsibility to prepare  a strategic plan within 30 business days. Our main focus lies upon uncovering the reasons for declined customer  demands for our products.

(2) Selection

Our team has already gone through several design thinking activities/tools, so we are ready to try the learning  launch tool. In most problematic situations, our company opted for learning launch method as this can be  conducted in the marketplace quickly and ineffectively.

(3) Application

With the help of production department, the company launched a trial version of selected products with  improved quality and reusable package. We deployed sales representatives at selected supermarkets in order to  get verbal responses from the customers about the new products. Along with this, an online survey was  conducted through company’s website.

(4) Insight

In accordance with the customer responses we came to know that what matters most was not the quality but  more customised products for specific needs. There was a higher demand for the products with the reusable  package than never before.

(5) Approach

Given that our team has already gone through several design thinking tools and are at this stage in the timeline,  the learning launch is the appropriate tool. our team needs to review the insight gained from the trial launches  and incorporate this insight into future launch designs. Future launch designs should reflect insight gained,  progress made, and come closer to a compelling solution ready for full rollout.


REFLECTION - LEARNING LAUNCH ( 1 ) Challenge With the recent pandemic situation , our company has faced a major problem in shortage of the number of sales . Therefore , as sales department personnel , we have taken up the challenge of increasing customer satisfaction , implementing an online purchase service and innovation of selected products . It is our responsibility to prepare a strategic plan within 30 business days . Our main focus lies upon uncovering the reasons for declined customer demands for our products . ( 2 ) Selection Our team has already gone through several design thinking activities / tools , so we are ready to try the learning launch tool . In most problematic situations , our company opted for learning launch method as this can be conducted in the marketplace quickly and ineffectively . ( 3 ) Application With the help of production department , the company launched a trial version of selected products with improved quality and reusable package . We deployed sales representatives at selected supermarkets in order to get verbal responses from the customers about the new products . Along with this , an online survey was conducted through company ’s website . ( 4 ) Insight In accordance with the customer responses we came to know that what matters most was not the quality but more customised products for specific needs . There was a higher demand for the products with the reusable package than never before . ( 5 ) Approach Given that our team has already gone through several design thinking tools and are at this stage in the timeline , the learning launch is the appropriate tool . our team needs to review the insight gained from the trial launches and incorporate this insight into future launch designs . Future launch designs should reflect insight gained , progress made , and come closer to a compelling solution ready for full rollout .