1. Challenge:

I am running my agri-startup with the name of magic tree agri farm. The challenges my organization  faced is to ensure the availability of 100% organic and affordable nutritional supplements to our  customers. The magic tree agri farm working on the connectivity of local farmer community to  empower them to grow commercially and medicinally valuable plants. The magic tree is working with  local farmers in shared value system where the local farmers are growing crops and magic tree team  is processing these crops to value added products to ensure they are durable and accessible with best  quality but this value share system make magic tree limited to the supply of local farmers raw  products. With this we develop our assumption related to the problems and best possible solutions

2. Selection:

For identification of challenges we have used visualization method in which we further used the  persona making and customer journey mapping techniques and find out the problems like low income  of farmers and quality issue of products with customers. To solve these two social problems, we done  some basic research and find the solution of cultivation of new crops which can be further process to  more value-added goods.

3. Application:

For first learning launch, we conducted a focused group discussion with local farmer community  and aware them about the new cash crops and our mission of share value chain for organic food  products. Then in June we started initial prototyping of our idea by cultivation of some selected  cash crops to observe its real time growth and processing challenges. My team conducted a 7  day’s skill enhancing training of local farmers in which they learned about modern agriculture  techniques and then we give seeds and plants of the crops we have selected for our project to the  local farmers.  In the second phase when our given plants were successfully grown by the local farmers then we  collect local females at our working space and conduct two-week residential training of processing  of different agri products. We trained them about cleaning process, collecting best raw material,  solar drying, and packaging of our products.  In the third phase we place our beta products it different shops and conduct survey of customer  feedback to improve our products according the customers needs. and start working product  development and more integrated marketing strategies for products promotions.

4. Insight:

With learning launch tool finally we tested our assumptions, from the result we conclude that  involving more suppliers will not added any significant value and increase to our sales. The main  thing is marketing strategies and product value addition that we aware our customers from benefits  of organic products and provide the best quality at affordable prices.

5. Approach:

This time the most feasible method was learning launch, but for next time we will use the story  telling method as to gain sympathy of our customers and to make clear picture of our product in  their mind.


1 . Challenge : I am running my agri - startup with the name of magic tree agri farm . The challenges my organization faced is to ensure the availability of 100 % organic and affordable nutritional supplements to our customers . The magic tree agri farm working on the connectivity of local farmer community to empower them to grow commercially and medicinally valuable plants . The magic tree is working with local farmers in shared value system where the local farmers are growing crops and magic tree team is processing these crops to value added products to ensure they are durable and accessible with best quality but this value share system make magic tree limited to the supply of local farmers raw products . With this we develop our assumption related to the problems and best possible solutions 2 . Selection : For identification of challenges we have used visualization method in which we further used the persona making and customer journey mapping techniques and find out the problems like low income of farmers and quality issue of products with customers . To solve these two social problems , we done some basic research and find the solution of cultivation of new crops which can be further process to more value - added goods . 3 . Application : For first learning launch , we conducted a focused group discussion with local farmer community and aware them about the new cash crops and our mission of share value chain for organic food products . Then in June we started initial prototyping of our idea by cultivation of some selected cash crops to observe its real time growth and processing challenges . My team conducted a 7 day ’s skill enhancing training of local farmers in which they learned about modern agriculture techniques and then we give seeds and plants of the crops we have selected for our project to the local farmers . In the second phase when our given plants were successfully grown by the local farmers then we collect local females at our working space and conduct two - week residential training of processing of different agri products . We trained them about cleaning process , collecting best raw material , solar drying , and packaging of our products . In the third phase we place our beta products it different shops and conduct survey of customer feedback to improve our products according the customers needs . and start working product development and more integrated marketing strategies for products promotions . 4 . Insight : With learning launch tool finally we tested our assumptions , from the result we conclude that involving more suppliers will not added any significant value and increase to our sales . The main thing is marketing strategies and product value addition that we aware our customers from benefits of organic products and provide the best quality at affordable prices . 5 . Approach : This time the most feasible method was learning launch , but for next time we will use the story telling method as to gain sympathy of our customers and to make clear picture of our product in their mind .