text: Perceived value is a customer's opinion of a product or service's value to him, her or the company.
  The #1 factor influencing your prospect is perceived value, determined by the credibility you establish and the trust you generate in the mind of your customer.
  It's a well-known fact -- People buy from who they feel they know, like, and trust.They need to see you as an expert. They need to experience superior customer service to like you and to trust you. Uniqueness must reside in your copy.
  We all seek Intimacy. Look … just like you and me, buyers are emotional beings. We need to feel included, admired, and valued. Your outstanding copy will establish a
  relationship and nurture that intimacy.
  After all, isn’t that what you’re spending your dollars for?
  Only Great Copy
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