text: The “Golden Lanyard” to Boosting Trade Show Booth Traffic
  Organization: Health Care Organization
  Product Featured: Cotton Water Bottle Strap
  Goal of Promotion: Driving Traffic to Trade Show Booth
  Description of Case History: This company sent a pre-show mailer with a water bottle strap to all registered trade show attendees. The water bottle straps were all individually numbered. They were asked to bring them to the show for a bottle of water and to check for their number on the light board. They were featuring a new number every few hours and if your number matched, two spots on a cruise were given away. Their booth attendance was higher than ever, proving the promotion was a success. They also saw their water bottle straps being used at the trade show’s event, a visit to the local zoo.
  Source: SnugZ USA