text: Design a packaging for lip balm with hypothetic brand.
  Lip balm is a product from cosmetic sector. It’s USP’s are, it smooths the drying lips, having sun protection SPF’s and made with natural honey. It is basically for high end user and needs to be carry easily. The product is based on more natural making. So design a packaging which includes all above aspects.
  They will be high end user,
  Can pay more money for natural items,
  Loves to connect with nature
  Age group - 20 to 45 years old
  Existing product has monotonous circular shapes or cylindrical form
  Tone of voice
  It is calm and vibrant. It represents the values of company. The brand has very firm and friendly personality and loves to create their product the same way.
  Bright and vibrant oranges are fun colors that burst with youthfulness, energy, and happiness. They inspire creativity and uplift people's moods. Blue calls to mind feelings of calmness or serenity. Brown is often seen as solid, much like the earth, and it's a color often associated with resilience, security, and safety.
  Logo & Clear Space
  Here I tried different ways to communicate brand with graphic shape and considering structure of packaging.