text: SLATE BRANDS INC (“Slate Brands”, “we,” “us,” “our”) owns and operates the www.modernmagicfragrance.com website, and any other websites or applications associated with MODERN MAGIC and its family of brands and products (collectively, the “Website”) and are firmly committed to protecting your privacy.
  If you have any questions or comments about the Policy, please contact us at email@example.com.
  INFORMATION WE COLLECT AND HOW WE USE IT.
  We may collect the following personal information relating to you:
  Account Information: In order to set up an account we may collect your name, email address, physical address, and phone number.
  Personalization Information: We may collect information you provide regarding your purchase history, browsing history, birth date, demographics such as gender and age to enhance your shopping experience with us.
  Purchase Information: To complete a purchase, we may collect your shipping address, billing and payment information, including your billing address, credit card, or other payment method at the point of purchase. Note that Slate Brands does not itself collect that information. Instead, we pass that information on to our payment processors.
  Feedback Information: To receive and respond to your customer service requests or comments on your experience with Slate Brands, we may collect your name, phone number, physical address, email address, reviews, and any relevant history.
  Marketing Information: To update you with the latest promotions we may collect your email address and phone number when you create an account, make a purchase, or voluntarily sign-up for our mailing list. You may opt-out of these marketing communications at any time by reaching out to firstname.lastname@example.org.
  Device and Location Information: The Website may automatically collect certain technical information relating to the device you use to visit the Website. Data that we collect automatically includes your internet protocol (“IP”) address, location, and your device’s identification information.
  Website Usage Information: So that we may understand and improve on the user experience and functionality of the Website, we may automatically collect information about how you interact with the Website such as mouse movements, clicks, keystrokes, the dates of your visit, the time spent on pages of the Website, frequency of visits to the Website, or other actions including other sites that you may visit. We may use this data to analyze trends and statistics and to help us provide you with a better experience using our Website.
  For more information about our automatic collection of information please visit our Cookies and Other Tracking Technologies section of this policy.
  Third-Party Information: We may also collect information about you from other sources including information about you that is available on the Internet, such as from Facebook, LinkedIn, Twitter, and Google, or publicly available information that we acquire from service providers. The information we receive from these third-parties depends on and is subject to that third-party’s policies.
  Partners and Service Providers: We may collect information from trusted third-parties that selectively display ads based on your browsing history, including your demographic information, purchase history, etc, as well as, analytics and other data vendors.
  LINKS AND THIRD-PARTIES.
  The Website contains links to other websites, including sites controlled by third-parties independent of us. We are not responsible for the privacy practices or the contents of such websites that are not owned by us. We encourage you to read the privacy notices of such websites before providing any personal information to them. We do not take responsibility of any other party’s site hyperlinked to our Website or in which any part of the Website has been hyperlinked or for the opinions of third-parties expressed on or through our Website.
  You understand you can opt-out from receiving marketing messages from a third-party by consulting with such third-party’s policies.
  ONLINE BEHAVIORAL ADVERTISING.
  Online behavioral advertising, also known as interest-based advertising, is the practice of collecting information about users’ activities across sites over time and using such information to deliver targeted advertising based on such users’ interests. This can be achieved through automated means, including through the use of first and third-party cookies, web server logs, pixels, and web beacons. We may use this information from our website and trusted third-parties such as Facebook, Google, and Pinterest, in order to tailor our advertisements to your individual interests or to inform you about new products or services.
  The data collection may take place on our Website and third-party websites that participate in ad networks that collect information on our behalf about your visits to other websites that serve our advertisements.
  This information collected and used in this manner is generally, on its own, anonymous and not personally identifiable (e.g. browsing history, demographic information, purchase history, media consumption, shopping habits, lifestyle preferences, or other similar information). To learn more about online behavioral advertising and your choices with respect to it in more detail, please visit the Network Advertising Initiative at www.networkadvertising.org and the Digital Advertising Alliance at www.aboutads.info.
  COOKIES AND OTHER TRACKING TECHNOLOGIES.
  We may automatically collect information (as detailed above) about you when you interact with the Website by using technologies described below:
  Web Beacons. Some pages of the Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages of the Website and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  Cookies. A “cookie” is a small piece of data that a website can send to your browser, which may then be stored on your device. Cookies are text files, containing small amounts of information, which are downloaded to your browsing device (such as a computer or smartphone) when you visit a website. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. We will have access to cookies like session cookies, strictly necessary cookies, persistent cookies, targeting cookies and tailored content cookies which help us know if the browsing device has visited them before. This information helps us distinguish you from other users of the Website, offer you location customization, and auto-populate your information for easier log-in and checkout.
  We use different types of cookies for different purposes, specifically: strictly necessary cookies, performance cookies, and functionality cookies:
  - Strictly necessary cookies. Are essential to fulfill an action requested by you, such as identifying your browser settings. We cannot guarantee how our Website will perform during your visit if you adjust these.
  - Performance cookies. Allow us to view analytic information about how users interact with our Website.
  - Functionality cookies. Enhance the performance and functionality of our Website, such as remembering you or your preferences.
  For more information about cookies and web beacons, please visit allaboutcookies.org.
  We currently do not honor Do Not Track signals from internet browsers; when a universal standard for processing them emerges, we will follow it.
  WHY WE NEED TO COLLECT YOUR PERSONAL INFORMATION.
  To the extent permitted by applicable law, we use your personal information for various purposes, such as to:
  - provide you with the products, services, and information that you have requested.
  - manage and maintain our relationship with you, including responding to an inquiry, question or comment made by you and providing you with other customer support.
  - carry out analytics and market research and internal reporting to enable us to plan, develop and improve our Website, our products and marketing activities. (For example, we may use your IP address to help diagnose problems with our server, to administer the Website, to refine the Website based on which features people use most often, to help identify Website users (such as you) and gather general demographic information about Website users.)
  - inform you of our new products that we think you will find valuable by sending promotional messages via email, SMS, phone, post and/or other similar communications means. (If you would prefer not to receive these communications, simply follow the unsubscribe instructions on the promotional communications that you receive.)
  - create a profile about you to help us personalize our communications to you, including to ensure that you receive relevant marketing communications based on your actions on this particular Website or your geographic location based on your IP address.
  - prevent and detect unlawful behavior, and protect or enforce our legal rights, for example defending us in case of legal disputes.
  TO WHOM WE GIVE YOUR PERSONAL INFORMATION.
  We may disclose your personal information to third-parties in the following instances and as permitted by law:
  Service providers: We may disclose your personal information to companies that provide services to us and to you, such as companies that assist us in operating our Website, assist us in processing your payment and fulfilling your purchase, and vendors that assist us with marketing campaigns.
  To meet applicable legal requirements: We may need to disclose your personal information to a third-party if it is necessary to comply with a legal obligation or the decision of a judicial authority, a public authority or a government body, or if disclosure is necessary for national security, law enforcement or other public interest.
  Business partners: We may disclose your personal information to our business partners and affiliates such as (i) email marketing providers; (ii) website and b2b sales analytics providers; (iii) customer relationship management providers; (iv) social media platforms for advertising and marketing purposes, etc. to send marketing and promotional emails from them and related projects -engaged with us for promotion and marketing of our partner products and services. We may also provide such information to the extent necessary to enable them to distribute advertisements and other marketing materials on our behalf. While we do not operate a data marketplace, some of the transfers of data from our Website may be considered a sale of personal information under California law.
  Third parties in connection with a business sale: If we make a sale or transfer of assets, or are otherwise involved in a merger or business/asset transfer, we may transfer your personal information to one or more third parties as part of that transaction.
  Other third parties with your consent: We may also share your personal information with other third parties when you separately consent to such sharing.
  HOW LONG WE RETAIN YOUR PERSONAL INFORMATION.
  HOW WE PROTECT YOUR PERSONAL INFORMATION.
  We implement appropriate security measures designed to prevent unlawful or unauthorized processing of personal information and accidental loss of or damage to personal information. The data collected via our Website is stored in a secure server with our ISP who will take periodic backups of such data.
  Please be aware that no method of transmission over the Internet, or method of electronic storage is 100% secure and reliable, and we cannot guarantee absolute security of your personal information.
  CHILDREN’S PRIVACY PROTECTION.
  The Website is intended for users 16 and older. We do not knowingly collect personal information from anyone younger than age 16. If we become aware that a child younger than 16 has provided us with personal information, we will use commercially reasonable efforts to delete such information from our files. If you are the parent or legal guardian of a child younger than age 16 and believe that we have collected personal information from your child, please contact us at email@example.com.
  ADDITIONAL INFORMATION FOR EUROPEAN UNION (“EU”) RESIDENTS.
  Legal Bases for Processing.
  We process your personal information based on one of the following legal conditions:
  - Your consent (e.g. to place cookies which process personal information, or marketing)
  - To perform our agreement with you (e.g. to process your payment or shipping information to process your purchase)
  - To comply with a legal obligation to which we are subject; and
  - Our legitimate interests, provided they do not override your fundamental rights and freedoms (e.g. for direct or behavioral marketing purposes, to expand our business activities, to generate aggregated statistics about the users of our products and Website, which you may opt-out at any time).
  The personal information we collect may be transferred to and stored in countries, outside the jurisdiction where you are and where we or our third-party service providers have operations. If you are located in the EEA, United Kingdom, or Switzerland, your personal information may be processed outside of those regions, including in the United States. In the event of such a transfer, we will ensure that: (i) the personal information is transferred to countries recognized as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate and approved safeguards, such as standard contractual clauses adopted by the European Commission.
  The Rights of EU Residents.
  If you are a resident of the European Economic Area you may exercise certain rights regarding your personal information processed by us. In particular, you have the right to:
  Access. If you would like to request information about your personal data which we may have collected, or inquire about the manner in which your personal data may have been used or disclosed by us within the past year. In order to facilitate processing of your request, we may need to ask for further information relating to your request.
  Rectify. It is crucial that you provide us with accurate personal data. You are responsible for informing us of changes to your personal data, or in the event you believe that the personal data we have about you is inaccurate, incomplete, or out of date. You can update your personal data by accessing your account on the Website. If you are unable to update your personal data through your account, you can do so by contacting us via the instructions below.
  Restrict. You have the right, under certain circumstances, to restrict the processing of your data.
  Please note that if you communicate your withdrawal of your consent to our use or disclosure of your personal data as mentioned above, or request the deletion of your personal data, we may not be in a position to continue to provide our products to you or perform on any contract we have with you, and we will not be liable in the event that we do not continue to provide our products to, or perform our contract with you. Our legal rights and remedies are expressly reserved in such an event.
  Transfer. You have the right to receive your data in a structured, commonly used and machine readable format, and, if technically feasible to have it transmitted to another controller without any hindrance. This provision is applicable provided that the data is processed by automated means and that the processing is based on your consent, on a contract which we are part of or on pre-contractual obligations thereof.
  Lodge a Complaint. You have the right to bring a claim before a competent data protection authority.
  Not be subject to automated decision-making including profiling.
  To exercise any of the above rights please reach out to us at firstname.lastname@example.org or call (732) 708 - 6069.
  These requests can be exercised free of charge, however, we reserve the right to charge a reasonable fee for retrieving your personal data records for any request that is unfounded or excessive. If so, we will inform you of the fee before processing your request.
  We will respond to your request as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days from the date of your request, we will inform you in writing. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the applicable laws and regulations).
  ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS.
  If you are a California resident, certain rights may be accorded to you under the California Consumer Privacy Act (CCPA) including:
  The Right to Know: You may request, up to two (2) times each year, that we disclose to you the categories and specific pieces of information that we have collected about you.
  The Right to Delete: You may request that we delete any personal information that we have collected from or about you.
  To make a “request to know” or request to delete your personal information, send us an email at email@example.com. (Please put either “Request to Know” or “Request to Delete” in the subject heading of your email.)
  We must provide the requested information or delete your personal information within forty-five (45) days of receipt of your request but can use an additional forty-five (45) days, but we will let you know additional time is needed.
  When contacting us, we may ask you to provide certain, limited personal information, such as your name, email address and/or username to verify your request and to match with our records and systems. We will not retain this personal information or use it for any other purpose. And we need to search our records and systems only for the preceding twelve (12) months.
  In accordance with the CCPA, in addition to the details described above, we make the following disclosures:
  We collect the following categories of personal information: identifiers/contact information, personal records, characteristics, commercial information, internet or other electronic network activity information, geolocation, visual and audio information, and any inferences drawn from the foregoing.
  We disclose the following categories of personal information for our business purposes: identifiers/contact information, financial information, internet or other electronic network activity information, geolocation, visual and audio information, and any inferences drawn from the foregoing.
  We sell the following categories of personal information: identifiers/contact information, internet or other electronic network activity information, and inferences drawn from the above.
  Do Not Sell My Information
  We may sell your personal information to third parties. California residents can request to opt-out of the sale of their personal information at any time HERE.
  If you opt-out we will not share your information with other parties for commercial purposes unless you later direct us to do so.
  We have fifteen (15) days after receipt to implement a request to opt-out.