text: Civil Society Organisation (CSO) under the auspices of Open Justice Initiative (OJI), has threatened to drag the National Broadcasting Commission (NBC) to court if it fails to ban Netflix, TikTok, and others over the alleged broadcast of offensive same-sex content on Nigeria’s airwaves.
  The CSO, also urged NBC to ban other social media platforms, including X, formerly known as Twitter, Facebook, etc with regard to the subject matter.
  Donald Ayibiowu, lawyer and programme officer of OJI, gave the warning in a letter addressed to Mr. Charles Ebuebu, director-general of the NBC.
  The certified true copy of the letter titled: “Need to ban and bar the continuous broadcast of offensive same-sex contents on Nigeria’s airwaves by Netflix and other specialised broadcast outlets”, made available to newsmen in Abuja, was received by the Commission on April 23, 2024.
  The letter said, “We write to draw the esteem attention of your commission to some obnoxious and repugnant same-sex contents being aired or transmitted by some broadcast outfits operating within the Nigeria broadcast space, which platforms includes Netflix and some social media entities.
  “These abhorrent contents being campaigned about borders on the promotion of amorous relationships between persons of same sex on the said platforms.
  “We received complaints on this topic from well-meaning Nigerians and religious organisations and further discovered that the broadcast contents/materials on these platforms are laced with embedded scenes/episodes where same-sex relationships are practically being propagated.
  “We also conducted research on some social media platforms like TikTok, Twitter (X), Facebook (Meta), etc with regards to this subject, and found same hazardous and illegal same-sex content being promoted and transmitted.
  “It is clear that there is an agenda to surreptitiously lure the unsuspecting young population of this country to this satanic habit/lifestyle of same-sex practice in Nigeria by subtly introducing same through entertainment and showbiz industry, albeit through the airwaves.
  “It is now commonplace to see some of these illegal contents being conveyed on social media and specialised platforms in Nigeria.
  “We wish to point out that these contents are clearly being aired or transmitted in contravention of our extant laws such as Sections 4(2) and 5(2} of the Same-Sex Mariage (Prohibition) Act, 2013,” he said.
  The lawyer said the act being subtly propagated and promoted via the mediums was targeted at destroying the moral fibre and rectitude, erode, dislodging and polluting the society with unacceptable inhuman values.
  He said it was also to erode the age-long cultural practices and sacred religious belief system of male and female gender only as created by God Almighty.
  Ayibiowu said, that if the commission failed to block, restrict or scrap the same-sex promotional material/contents from Nigeria airwaves, “we shall proceed to seek further redress in pursuit of our goal of saner Nigeria airwaves”.
  Why your business needs unified data analytics for growth and success
  By Kehinde Ogundare, Country Head, Zoho Nigeria
  Most business leaders will agree that data analytics is a strategic necessity today. Without access to comprehensive data and effective ways to interpret it, organisational decision-makers may find themselves relying solely on intuition while navigating unfamiliar roads in the dark. Gut-based decisions can occasionally lead to success, however, those wins are often more coincidental than a reflection of true strategic insight.
  More than 90% of the businesses derive benefits from data analytics strategies
  A robust data analytics solution enables businesses to transform raw data into organised, actionable insights across numerous functions. They can span CX—helping personalise interactions based on an analysis of individual preferences and behaviours, growth strategies—allowing teams to identify distinct customer segments basis emerging deal patterns, post-sales support—enabling quick response times by analysing ticket allocation systems and discerning gaps, and so on. It’s no surprise, then, that nearly 92% of organisations reported measurable value from their data and analytics investments in 2023.
  Unfortunately, many organisations fail to derive full value from their data analytics strategies. One of the reasons for that is analytics systems not having a full view of what’s happening across the company owing to data silos.
  Information silos can affect the quality of data insights
  There are numerous reasons why an organisation can end up with fragmented or siloed data, but a key factor is the existence of different tech platforms across various departments. Use of disparate tools for different functions can lead to decentralised management of data. For instance, while the sales team might know how many units of a product a customer has purchased, they may have no visibility into how quickly the customer pays their invoices or how many interactions they’ve had with marketing and communication collateral before making a purchase.
  There are other data issues that businesses face too. Among them is poor data quality. This can be caused by manual data collection practices that often yield inaccuracies, inconsistencies, and redundancies. Poor data quality forces businesses to spend a lot of time and resources on cleaning up, which further prolongs the analysis process. The best approach to solve these issues is to digitalise and unify data sources with the right tech platform that interconnects all departments.
  The right software matters
  Fortunately, with the right software, achieving a unified view of data becomes much simpler. Effective data analytics software will bring disparate data points together and make analysis easier. To do this effectively, the software should provide native integrations with a diverse array of data sources, including local files, feeds, databases, and business applications.
  Beyond that kind of integration and unified view, what should organisations look for in business analytics software?
  First, it should be accessible to all users—whether they are business users, data analysts, data engineers, or BI specialists—ensuring ease of use and value for everyone. The software should also offer pipeline builders, be compatible with other forms of software, support streaming analytics, deliver real-time insights, and provide unified metrics.
  In addition,the software must evolve with a business’ changing data analytics needs. This means supporting features like generative AI analytics, predictive AI, and machine learning capabilities. The ability to trigger actions based on alerts and pipelines, connect to niche business apps, and integrate multiple BI and data analytics tools will further enhance its benefits.
  Ultimately, the software should demonstrate clear value by reducing manual effort and streamlining processes, handling large datasets efficiently, and delivering cost and time savings.
  The data’s there; now bring it together
  Given the clear benefits that good data analytics software offers businesses, embracing it should be a no-brainer. Most organisations already sit on a treasure trove of data; it’s simply not being put to effective use. A unified data analytics software can change that by bringing together disparate data points and providing a consolidated view with actionable insights. Implemented correctly, those insights can supercharge a business’s growth trajectory.
  King Shipping Felicitates with Aluo, NNL Chairman as He Bags Sports Administrator of the Year Award
  A leading shipping company in the country, King Shipping Trading Maritime Services Limited has congratulated the Mr. George Aluo, chairman of Nigerian National League ( NNL), on his nomination for the Sports Administrator of the Year Award by the Imo State Chapter of Sports Writers Association of Nigeria ( SWAN).
  In a congratulatory message he personally signed, the Managing Director/ Chief Executive Officer of the company, Bob Chukwuma Hyacinth, the company described Aluo as a Sports administrator per excellence whose nomination for the award did not come as a surprise to anyone. ”
  The award to Mr. George Aluo, is well deserved and did not come to us as a surprise considering the various transformation he has brought to the country’s second tier League within a short period of time of being n charge of the league. ”
  As he receives this award, we urge him not to relent in his efforts at making the NNL a household league in the country but to see it as a call to more meritorious service to the country”, concludes the statement by the company whose operations covers Ship Chandelling, Ship handling and repairs, supply of Diesel, commodities , beverages , shipping logistics, clearing and forwarding. Meanwhile, the company has also congratulated the wife of the Managing Director Mrs.Loretta Bob-Chukwuma on her birthday.
  In a congratulatory message, the CEO described her as his pillar of success and prayed that God Almighty will continue to clothe her with garment of blessing, and good health ” I also want to use this occasion to congratulate my wife who is a year older today.
  She has been the pillar of my success and I pray that the Almighty God will continue to bless her, clothe her with garment of blessings and good health as well as give her long life and prosperity to celebrate many more years in good health.”
  Northern Broadcasters Sue Arewa 24, 7 Others over Licensing
  Board of Trustees of the Northern Broadcast Media Owners Association (NBMOA) has filed a lawsuit against the broadcast company Arewa 24 Limited and seven other entities, alleging they are operating without proper licenses.
  The case, set for hearing before Justice Omotosho at the Federal High Court in the Federal Capital Territory (FCT), lists the National Broadcasting Commission (NBC), the Federal Ministry of Information and National Orientation, the Advertising Regulatory Council of Nigeria (ARCON), the Federal Competition and Consumer Protection Council (FCCPC), MIPAN, MultiChoice, StarTimes, and ADVAN as defendants.
  In a statement issued in Abuja, Alhaji (Dr.) Ahmed Tijjani Ramalan, chairman of the NBMOA Board of Trustees, highlighted concerns that the unlicensed operations of the defendants pose a threat to Nigeria’s established legal and competitive media landscape, impacting media owners and audiences nationwide.
  Ramalan stated, “Our objective is to ensure a fair, regulated media environment in line with established broadcasting standards, while maintaining a commitment to the rule of law.”
  The NBMOA affirmed its commitment to lawful broadcasting standards and noted that it would refrain from further public comments until the legal proceedings are concluded to respect the judicial process.
  Stakeholders in Nigeria’s broadcasting industry are closely watching the case, as its outcome could have significant implications for media regulation and licensing across the country
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