text: Two New Ways the Iridesse Production Press Knocks It Out of the Park
  What’s better than a six-colour, single pass digital press that prints gorgeous metallics and other speciality effects? How about one that also does White Ink and Extra-Long Sheets up to 1.2m?
  The Xerox Iridesse Production Press offers all of this and more. Unique specialty effects plus the power of personalisation and affordable shorter runs take your game to a whole new level.
  When it comes to digital print, it’s time to think bigger and brighter. InfoTrends projects the market for digital print enhancement will reach 25 billion pages in just a few years -- hefty growth that’s more than twice the CMYK digital printing market.1 The commodity-crushing Iridesse innovation can drive brilliant results that win business for you.
  With your Iridesse production press, you’ll be the only game in town with:
  Four, five and six colours in a single pass
  A rainbow of iridescent palettes
  Speciality inks like silver, gold, white and clear
  Mixed media and heavy stock to 400 gsm
  Extra Long Sheets up to 1.2 m
  High-productivity inline finishing
  Workflow and production automation
  Smooth gradients and tints, fine lines and small text with unprecedented clarity
  4 Ways to Drive More Print Business
  The Iridesse Production Press is the right press to drive your business beyond CMYK. Here are four powerful reasons why:
  White Ink for Eye-Catching Design and Premium Output – The Iridesse can print white to:
  Bring higher margins to traditionally lower margin jobs like business cards
  Capture higher value applications like photos and folding cartons
  Offer new services such as window clings and upscale invitations
  Extra Long Sheets to Extend Print Jobs – Print sheets up to 1.2m long and up to 400 gsm for A4 landscape booklets, tri-fold brochures, pocket folders, dust jackets, leaflets and point-of-sale materials.
  Tactile and Dimensional Effects with Multi-Pass – Create tactile or dimensional print effects with multiple layers of Clear Dry Ink. Print double hits of white in one pass to give the best opacity on dark substrates. Make your prints stand out, while still being a cost-effective choice for your customers.
  Unique Single-Pass Printing – The Iridesse can print CMYK and two speciality inks in a single pass. You can print double-hit white for extra impact; print white and clear, metallic hues with white; or create pearlised effects -- all with spot-on registration and no speed hit.
  1. Source: Keypoint Intelligence-InfoTrends “Beyond CMYK: The Use of Special Effects in Digital Printing,” 2016