text: The Role of AI in Marketing
  The combination of Artificial Intelligence (AI) into marketing has actually transformed the method businesses strategize, communicate with consumers, and optimize campaigns. AI allows online marketers to make data-driven decisions, anticipate customer habits, and individualize communication like never before. RewardPort, a leader in loyalty and benefits options, provides a specific AI agent that assists business leverage AI to construct powerful marketing techniques and promotions. In this article, we’ll check out how RewardPort’s AI representative (available at ai.rewardport.in) can be used to enhance marketing efficiency.
  Why AI is a Game-Changer for Marketing
  AI’s capability to analyze large volumes of data, identify patterns, and supply actionable insights is what makes it a game-changer in marketing. Here are some of the core benefits of using AI in marketing strategies:
  Data-Driven Decisions: AI can process client data at scale, offering insights into customer preferences, behavior, and purchase patterns. This assists online marketers make more educated and precise decisions.
  Customized Campaigns: AI enables marketers to produce highly personalized campaigns by segmenting consumers based upon their unique characteristics, leading to improved engagement and conversion rates.
  Effectiveness and Automation: By automating repeated tasks, such as email marketing, social media management, and ad optimization, AI frees up important time for online marketers to focus on creative technique.
  Predictive Analytics: AI can predict client habits, allowing proactive marketing techniques that boost customer satisfaction and drive loyalty.
  RewardPort’s AI representative takes these advantages to the next level by helping businesses develop intelligent and targeted marketing techniques for their rewards programs.
  How to Use RewardPort’s AI Agent for Creating Marketing Strategies and Promotions
  Making use of AI innovation can be instrumental in customizing rewards data, RewardPort’s system recommends benefits that are specifically suited to each individual. For example, a consumer who travels frequently might be offered travel coupons, whereas someone who likes dining out could receive restaurant gift cards. This customized method to rewards helps clients feel esteemed and respected, eventually improving their commitment towards the brand name.
  Analyzing client engagement information is essential for developing successful marketing strategies. RewardPort’s AI-depth info on client interactions with benefit programs, including their redemption frequency, preferred reward types, and response to marketing emails. By studying this data, business can improve their marketing approaches to improve engagement and increase involvement in loyalty programs.
  Improved Campaign Strategy with Predictive Insights
  RewardPort’s AI-powered innovation leverages predictive analytics to prepare for client actions, enabling online marketers to craft targeted projects that resonate with their audience. By determining high-propensity clients for specific promotions, the AI representative enhances marketing resource allowance. Additionally, predictive analysis exposes the types for unique consumer groups, guaranteeing projects that drive meaningful engagement and make the most of roi.
  Customized Campaign Creation
  RewardPort’s AI representative enables businesses to produce customized marketing campaigns by understanding each customer’s special needs. The AI uses information such as browsing habits, transaction history, and benefit choices to provide individualized messages and promos. This level of personalization not only improves customer engagement but also drives greater conversion rates. For example, an AI-driven e-mail campaign can suggest reward redemptions based upon a customer’s past activities, making the interaction more appropriate and appealing.
  Automated Marketing Workflows
  Automation is a significant advantage of AI in marketing, and RewardPort’s AI representative stands out at automating repeated tasks, such as sending out emails, scheduling social networks posts, and tracking project metrics. Automated workflows ensure that the ideal message reaches the ideal consumer at the correct time without manual intervention. For example, after a client redeems a reward, the AI representative can automatically send a follow-up e-mail to gather feedback or promote associated offers.
  Continuous tracking and optimization of marketing projects in real time is a dealt with by marketers. RewardPort utilizes an AI representative that continuously evaluates campaign efficiency and provides for enhancement. By examining metrics like, click-through rates, and conversion information campaign settings dynamically. For example, if an e-mail project is underperforming, the AI can recommend modifications to aspects such as the subject line, content, or timing to improve outcomes.
  AI’s capability to successfully divide customers into sections is a significant advantage. The AI agent at RewardPort takes a look at client details to classify them into distinct groups using elements such as demographics, purchasing patterns, loyalty habits, and choices. After division, targeted marketing strategies and benefits can be utilized. For instance, devoted clients can be offered with special deals to improve their commitment, while new consumers can be encouraged with initial deals.
  Use Cases of RewardPort’s AI Agent in Marketing
  Here are some real-world examples of how RewardPort’s AI representative can be utilized to create efficient marketing methods and promos:
  Boosted Campaign Performance: RewardPort’s AI assistant ensures that all marketing efforts directed by information and customized, leading to increased interaction and conversion rates.
  Enhanced Client Contentment: Through using personalized experiences and pertinent rewards, business can substantially enhance customer satisfaction and loyalty.
  Greater Return on Investment: AI-powered campaigns are fine-tuned for ideal effect, ensuring that marketing funds are utilized effectively and creating enhanced ROI.
  Efficiency in Time and Cost: Streamlining recurring marketing responsibilities with RewardPort’s AI assistant conserves time and cuts expenses, making it possible for marketing groups to focus on strategy and innovation.
  Final Thoughts: Marketing’s Evolution with AI and RewardPort
  AI is changing how businesses approach marketing, empowering them to base decisions on data, design personalized projects, and optimize promotions in real-time. RewardPort’s devoted AI assistant supplies businesses with the possibility to harness these AI abilities to establish efficient marketing methods and promos that stimulate engagement, commitment, and growth. Through the blend of sophisticated data analysis, predictive insights, and automation, RewardPort’s AI assistant is leading the charge towards more intelligent, effective marketing practices.
  For more information about how RewardPort’s AI representative can change your marketing techniques, see ai.rewardport.in.
  Seasonal Promotions: RewardPort’s AI representative can help organizations style seasonal promos by identifying which customers are probably to engage throughout specific times of the year. For example, throughout the joyful season, the AI can produce tailored projects offering special holiday benefits to consumers who have actually revealed interest in festive-related products.
  Reactivation Campaigns: For clients who have not interacted with the brand name for a while, RewardPort’s AI agent can create reactivation campaigns that provide special incentives, such as bonus offer points or discounts, to encourage them to re-engage with the rewards program.
  Recommendation Incentives: AI can determine clients who are most likely to refer others based on their past behavior and engagement levels. RewardPort’s AI representative can then develop recommendation campaigns targeting these consumers, providing them rewards for effective recommendations, consequently expanding the client base.
  What Are Dealer Rewards Programs?
  Dealer rewards programs are structured initiatives developed to incentivize dealerships, distributors, and other channel partners to accomplish sales targets, promote specific products, and enhance brand name commitment. These programs offer rewards to dealers based on their sales efficiency or other criteria that line up with a brand’s objectives. RewardPort helps companies style and implement effective dealership benefits programs that inspire channel partners, foster commitment, and drive sales growth.
  Importance of Dealer Rewards Programs
  In markets that rely greatly on dealership networks– such as automobile, consumer electronics, and building materials– dealer rewards programs are essential. Here’s why dealer rewards programs matter:
  Encouraging Performance: Rewarding dealerships for meeting or going beyond sales targets is an effective incentive. Dealer rewards programs motivate healthy competitors among partners and push them to accomplish much better results.
  Lining Up Dealer Efforts with Brand Goals: A properly designed benefits program aligns dealer activities with the brand’s sales objectives. Whether it’s promoting a brand-new product or focusing on a particular region, a dealership rewards program can direct dealership efforts in a tactical instructions.
  Structure Dealer Loyalty: Dealer rewards programs develop a sense of value and gratitude, improving dealer commitment to the brand. A devoted dealer is most likely to prioritize a brand name’s items and recommend them to clients.
  Increasing Market Penetration: By incentivizing dealers to press particular items or expand into brand-new regions, dealership rewards programs assist brands increase market penetration and catch a larger market share.
  RewardPort’s dealer rewards options are tailored to satisfy the specific requirements of each company, guaranteeing that the rewards program inspires dealers successfully and drives results.
  Key Components of a Successful Dealer Rewards Program
  An effective dealer benefits program must consist of a number of crucial elements to ensure that it resonates with channel partners and delivers the preferred outcomes. Here are a few of the important parts:
  Clear Communication and Transparency
  One of the vital aspects of an effective dealer benefits program is clear and transparent communication. Dealerships need to understand how they can make benefits, track their development, and redeem their benefits. RewardPort supplies tools that permit real-time efficiency tracking, allowing dealerships to monitor their sales and see the rewards they are eligible for. This transparency cultivates trust and encourages dealerships to stay engaged.
  RewardPort leverages data to provide customized engagement for each dealer. By understanding their choices and efficiency patterns, RewardPort guarantees that communication, benefits, and incentives are customized to resonate with each dealership, which assists strengthen their connection to the brand name.
  Carrying out a tiered rewards system is a reliable way to encourage dealers to improve their performance. RewardPort’s tiered programs permit dealerships to earn higher rewards as they attain higher efficiency levels. The higher the tier, the much better the benefits– ranging from high-end experiences to exclusive discount rates. This structure encourages dealerships to pursue much better efficiency and reach the next level.
  Customized Incentive Structures
  Dealerships have various inspirations depending on their size, location, and customer base. RewardPort works with brands to create tailored incentive structures that deal with the specific needs of each dealership group. For instance, big dealers might value exclusive journeys or experiences, while smaller sized dealerships might choose cashback or discounts.
  Point-Based Rewards System
  RewardPort frequently utilizes a point-based rewards system where dealers earn points based upon their sales efficiency or other activities. These points can be redeemed for benefits such as product, travel vouchers, or discount rates on future orders. This kind of benefits system is simple to comprehend, transparent, and motivates continuous engagement.
  How RewardPort Helps Build Successful Dealer Rewards Programs
  RewardPort offers a thorough technique to dealership benefits programs, from style to implementation and management. Here’s how RewardPort makes a difference in encouraging channel partners:
  Customized Program Design
  RewardPort works carefully with businesses to understand their distinct goals, obstacles, and dealership network. Whether the goal is to enhance sales in specific regions, launch a new product, or motivate dealerships to broaden their consumer base, RewardPort develops a personalized dealer rewards program that aligns with those goals. By concentrating on tailored rewards that resonate with the dealership network, RewardPort helps organizations accomplish their wanted outcomes.
  Scalable Rewards Solutions
  Dealership networks differ in size, from little local dealerships to big suppliers. RewardPort’s dealer benefits programs are designed to be scalable, dealing with both little and large networks. Whether it’s a regional campaign or a national benefits program, RewardPort’s solutions are versatile sufficient to adjust to the requirements of any dealer network.
  Incentivizing More Than Just Sales
  An effective dealership benefits program ought to surpass just incentivizing sales. RewardPort’s programs also reward dealers for taking part in training sessions, attending occasions, or attaining particular turning points. By incentivizing a range of behaviors, RewardPort guarantees that dealers are engaged on several levels, which assists construct a more powerful partnership in between the dealership and the brand name.
  RewardPort utilizes advanced technology to assist in the smooth management of dealership benefits programs. Their platform incorporates effortlessly with CRM systems, enabling real-time data tracking, efficiency monitoring, and benefit redemption. This combination ensures that dealerships can quickly track their progress, view their rewards, and stay inspired throughout the program.
  Advantages of Partnering with RewardPort for Dealer Rewards Programs
  There are numerous advantages to partnering with RewardPort for a dealership rewards program:
  Greater Sales Performance: RewardPort’s dealership benefits programs are designed to inspire channel partners to accomplish much better sales outcomes, causing increased sales and profits for the brand name.
  Much Better Dealer Engagement: By providing customized rewards, transparent tracking, and continuous communication, RewardPort helps businesses cultivate much better relationships with their dealers, resulting in higher engagement and commitment.
  Increased Market Coverage: RewardPort’s programs can be customized to incentivize specific dealer habits, such as expanding into new areas or promoting brand-new items, causing increased market coverage and penetration.
  Data-Driven Insights: RewardPort offers analytics and insights into dealership habits, helping services comprehend what motivates their dealers, which incentives work best, and where improvements can be made. This data-driven technique makes sure continuous improvement and much better ROI for the benefits program.
  Dealership benefits programs are an efficient way to encourage channel partners, improve sales efficiency, and construct strong brand loyalty among dealers. RewardPort’s tailored dealer benefits options are designed to attend to the specific needs of each dealership network, providing significant rewards that drive results. With customized engagement, clear communication, and data-driven insights, RewardPort assists companies promote long-term relationships with their dealers, boost sales, and boost market penetration.
  Gift vouchers have become a popular choice for businesses looking to reward employees, incentivize customers, or show appreciation to clients. However, with so many options available, selecting the right gift vouchers for your business needs can be challenging. The key to maximizing the impact of your gift voucher program is to align your choices with your specific business objectives and the preferences of your recipients. Here’s how to choose the right gift vouchers for your business.
  1. Understand Your Audience
  The first step in choosing the right gift vouchers is to understand the needs, preferences, and demographics of your target audience. Whether you’re rewarding employees, clients, or customers, the more you know about their interests, the better you can tailor your gift voucher offerings.
  Consider the Following:
  - Demographics: Age, location, and lifestyle can greatly influence what types of gift vouchers will be most appreciated.
  - Preferences: Are your recipients more likely to appreciate dining experiences, shopping opportunities, or travel incentives? Understanding their preferences will help you choose the most effective vouchers.
  - Behaviour: Consider past engagement and redemption patterns to select vouchers that will resonate with your audience.
  If your employees frequently mention dining out, restaurant vouchers from popular chains like Domino’s or Starbucks might be the best choice. On the other hand, if your clients are frequent travellers, travel vouchers could be more appropriate.
  2. Align with Business Goals
  Your choice of gift vouchers should align with your broader business objectives. Whether you’re aiming to boost employee morale, increase customer loyalty, or enhance client relationships, selecting vouchers that support these goals is essential.
  For Different Objectives:
  - Employee Engagement: If your goal is to increase employee engagement, consider experience-based vouchers such as spa treatments, adventure sports, or cultural experiences.
  - Customer Retention: To retain customers, offer vouchers that can be used on repeat purchases, such as store credits or cashback offers.
  - Client Appreciation: For clients, luxury gift vouchers or those redeemable at high-end retail stores can help reinforce your commitment to their satisfaction.
  A company looking to increase employee retention might choose experience-based vouchers that offer memorable and personalized experiences, making employees feel valued beyond their salary.
  3. Consider the Redemption Experience
  The ease and convenience of redeeming gift vouchers play a crucial role in their effectiveness. A positive redemption experience ensures that the recipients enjoy their reward, which in turn reflects well on your brand.
  - Ease of Use: Choose vouchers that are simple to redeem, whether online or in-store, with clear instructions provided.
  - Wide Acceptance: Vouchers that can be redeemed across multiple locations or online platforms offer greater flexibility and convenience for the recipient.
  - Support: Ensure that there is reliable customer support available in case recipients encounter any issues with redemption.
  Digital gift vouchers are often preferred for their ease of use and instant delivery, making them a convenient choice for remote employees or international clients.
  4. Budget Considerations
  While it’s important to offer valuable rewards, you also need to ensure that your gift voucher program fits within your budget. Fortunately, gift vouchers come in a wide range of denominations, allowing you to choose options that align with your financial constraints while still making a positive impact.
  Tips for Budgeting:
  - Tiered Rewards: Offer different voucher values based on the level of achievement or the importance of the relationship.
  - Bulk Discounts: Look for opportunities to purchase vouchers in bulk, which may come with discounts or added benefits.
  - Scalability: Choose a voucher program that can scale with your business needs, allowing you to increase or decrease the value of vouchers as required.
  A small business might start with lower-value vouchers to test the effectiveness of the program, gradually increasing the value as the business grows and budget allows.
  5. Customization and Branding
  Adding a personal touch to your gift vouchers through customization can enhance their impact. Whether it’s incorporating your company logo, adding a personalized message, or tailoring the voucher to the recipient’s preferences, customization helps reinforce your brand and makes the gift more memorable.
  - Branded Vouchers: Include your company’s logo and branding to make the vouchers feel more connected to your business.
  - Personal Messages: Add a personalized note to each voucher, expressing your appreciation or congratulations.
  - Tailored Rewards: Customize the vouchers to reflect the recipient’s interests, such as offering spa vouchers to employees who value wellness.
  A tech company could customize its vouchers with a message of appreciation for the recipient’s hard work, along with the company’s branding, to create a more cohesive and impactful reward.
  Choosing the right gift vouchers for your business involves understanding your audience, aligning with your business goals, ensuring a smooth redemption experience, considering your budget, and incorporating customization. By carefully selecting the right vouchers, you can create a successful gift voucher program that motivates employees, retains customers, and strengthens client relationships. At RewardPort, we offer a wide range of customizable gift vouchers that cater to various business needs.
  Launching a successful loyalty program requires more than just great rewards—it demands seamless execution from start to finish. At RewardPort, we offer comprehensive loyalty solutions that cover every aspect of your program, from design and strategic planning to execution and customer care. In this blog, we’ll discuss how our end-to-end loyalty solutions can help your brand build strong customer relationships and achieve long-term success.
  Comprehensive Program Design:
  The foundation of any successful loyalty program lies in its design. At RewardPort, we work closely with you to create a loyalty program that aligns with your brand’s goals and resonates with your customers.
  - Tailored Program Design: We design loyalty programs that are customized to your brand’s unique needs and objectives.
  - Strategic Planning: Our team develops a comprehensive strategy that ensures your loyalty program delivers the desired results.
  Seamless Execution for Maximum Impact:
  Once the program is designed, flawless execution is key to its success. At RewardPort, we ensure that every aspect of your loyalty program is executed with precision, ensuring a smooth experience for both you and your customers.
  - Swift Implementation: We launch your loyalty program quickly, ensuring you start seeing results within just 15 days.
  - Expert Management: Our experienced team manages every step of the process, from program launch to ongoing management, ensuring everything runs smoothly.
  - Omnichannel Execution: We execute campaigns across multiple platforms, maximizing your program’s reach and impact.
  Ongoing Support and Optimization:
  A successful loyalty program requires continuous support and optimization to remain effective. At RewardPort, we provide ongoing support to ensure your program evolves with your customers’ needs and continues to deliver results.
  - Customer Care: Our dedicated customer care team is always available to handle customer queries and feedback, ensuring a positive experience for your customers.
  - Continuous Optimization: We monitor the performance of your loyalty program and make data-driven adjustments to enhance its effectiveness over time.
  End-to-end loyalty solutions are essential for creating a successful program that drives customer engagement and loyalty. At RewardPort, we’re committed to providing the comprehensive support you need to launch, manage, and optimize your loyalty program for long-term success. Ready to build a loyalty program that delivers results? Let’s work together to create a program that keeps your customers coming back.
  A great customer experience must be purposefully created if you want to keep customers and spread good word of mouth.
  Customer satisfaction goes beyond simply answering support tickets and offering the bare minimum of services to convince them to buy your goods. You’ll have to perform above expectations. The good news is that this leads to more client loyalty, more peer-to-peer recommendations, and less customer churn.
  Who is in charge of satisfying clients and prospects?
  Let’s zoom out and look at the concept through the inbound technique to better understand who is in charge of ensuring that customers are delighted.
  Attract, engage, and delight customers are the three main elements of the inbound process. The inbound experience is fundamentally a customer-focused mode of operation. It’s not only about closing deals; it’s about efficiently assisting individuals in overcoming their issues and obstacles.
  Every team contributes to the inbound process. The “attract” stage, which attracts clients to your firm, is driven by your marketing and customer service departments. The lead is subsequently “engaged” by the marketing and sales teams, who encourage conversion. The flywheel is completed by the sales and service teams by providing the customer with a wonderful purchase and first-rate customer service
  Customer Delight vs. Customer Satisfaction
  Exceeding clients’ expectations is the process of creating a lasting, good experience around your brand, product, or service. Simply exceeding customers’ expectations will result in customer satisfaction.
  Use these tactics to Captivate your customers
  1. Become more responsive
  The modern consumer is not a patient person. They don’t want to wait, whether they are a prospective consumer with a query about your offerings or an established client in need of assistance.
  There are a few techniques to react quicker:
  - Utilize chatbots (that can pass the customer on to a human agent if needed)
  - Set up autoresponder emails to inform clients when a response will be provided.
  - Make sure that salesmen and customer service representatives can easily access customer information.
  - Get everyone on the same page so you don’t have to spend time transferring information between teams.
  2. Be dependable across all channels
  Customers anticipate consistently superior service across a wide range of channels. Additionally, it feels broken when the experience varies from one channel to another. It is simpler to remain consistent if efforts are made to break down data and service silos.
  3. Be Unexpected
  You must leave a lasting impression on your consumers if you want your business to stand out from rivals. Even though your main objective is to address the customer’s issue, you can make a lasting impression by going above and beyond for your clients. Customers expect to have their requirements met, but they are genuinely surprised when your team goes above and beyond for them.
  4. Encourage your staff to delight your clients
  Giving your support workers the freedom to make their own decisions so that they can wow your clients is known as empowerment. Additionally, it calls for well-trained staff members who can spot opportunities to provide outstanding service, alter consumer perception, and ultimately make customers happy.
  Target marketing is the most effective form of marketing to fulfill the end goals of each business i.e. ROI and sales. Any marketing strategy that does not keep into consideration the target audiences will always end up frozen in time with no effective results. Such vague communications never reach out to the prospective buyer and fall flat on the ground. Targeting audiences is a very important component of the marketing mix.
  To understand the concept even better we have chalked out the benefits of targeting your audiences which are as follows –
  Set Goals and Achieve Them
  There is nothing more satisfactory than the fact that you set goals and achieve them too. Streamlining your efforts towards the designated goals can help you get great ROI. Scattered efforts in reaching out to a scattered set of audiences will not be worth your while. Talk to a designated group of audiences who share similar buying decisions and have similar buying patterns.
  Gather Information and Interpret
  Measure the results of the campaigns you run and interpret what worked. Divide the data into fragments and understand what percentage of your customers enjoy what offers and use them too. Experiment with a different set of audiences offering them different discounts and offers. This will help you understand your audiences and reduce wasteful efforts.
  Know What works for you and Why
  Understanding demographics and streamlining target audience is not an easy task. It needs consistent efforts and some experiments to understand what campaigns work and what offers work for your target audiences. Take time and understand what did not work for your business and enjoy what worked of course!
  Here are a few tips of targeting to your audience –
  Talk to and Benefit a Defined Set of Audiences
  To save in time and effort, a business must understand that talking directly to a defined set of audiences will deeply affect them and they will feel the connection. Any offer or communication that connect with the desired audiences will hit the bullseye and make way for more orders.
  Be Effective and Earn Customers Loyalty
  Offers are lucrative and the higher the gratification the better. Ease of using discounts and discount coupons can help you as a brand to stay in memory retention resulting in getting customer loyalty. Bring effective in communication is the key too.
  Opt for a Focus Centric Approach
  As a business streamlining your focus can help you outshine your competitors and help you earn customers. Focus driven efforts are always fruitful in reducing errors and winning a loyal customer base.
  Keep an Eye on Changing Trends
  The market around is evolving each second and keeping pace with the change is the key. Keep a check on the latest trends ruling the charts and offer what you have at the right time, at the right place. This way you will hit the target audiences and offer what they want.
  Putting effective efforts in decoding on how to target your audiences will eventually help in deciding offers for them. Keep in sight and stay together with the changing marketing trends will help you win business. Segregating your target audiences will help you offer them with the offers that best suit their needs. Like in the case of a company, one can easily opt for loyalty points for the audiences through loyalty program management tools.
  Rewardport is an initiative that provides an end-to-end solution for any corporate in reward program management. Whether working separately or together. Through research and our collective expertise, we guide our clients with choices to help them motivate their people.
  Retaining your current customers isn’t going to be easy anymore unless businesses are flexible to bring innovative changes with the design or delivery of their loyalty programs. Hence, we bring you five power moves that will help you to retain your existing customers base.
  1. Surprise with a reward
  Holding your customers’ hands through their buying journey makes them feel appreciated. Surprise rewards bring added joy to your customers. Plus this element of surprise will encourage your regular product purchasers to keep an eye on your new offerings. It helps to deepen the relationship with your customers. Tap your existing customer’s data to draw beneficial insights into their ever-changing preferences. Targeting those specific needs and surprising them at an opportune moment with the right reward can aid in retaining them.
  2. Segregate loyalty program
  You have to be smart and agile to devise your loyalty programs based on the customer type. For instance, a firm selling makeup products can redesign its program for novice users, regular users or master make up artists/professionals. This differentiation helps to reach the targeted audience. Customers are likely to appreciate this move and want to purchase more.
  3. Improve online user experience
  It goes without saying that customers want to have the best buying experience online. Hence, it should be accessible on all devices and must be optimized accordingly. The rewards redemption process should be easy for customers. This power move will not just enhance the customer’s online experience such as swift navigation or gamified content and help companies boost their sales.
  4. Give time-bound promotions
  Firms can offer festive time-limited promotions that will keep their customers wanting for more. These promotions increase the conversion rate as customers act quickly to grab the best deals. Just remember to keep refreshing the discounted items as per the customer click insights and product preferences.
  5. Add an extra touch of care
  An additional touch of kindness or care exhibits your brighter side to your customers and shows that you care about their safety or health. To quote an example, a pizza shop updated their customers to feel free to take shelter in their shop in case they feel threatened. This touched the customers at a personal level and there was an increased engagement with the existing customers. This helped them to increase their sales and build a trust bond with existing customers.
  The point of any brand’s loyalty programs is to drive more sales and increase the number of loyal customers. These points are sure to help you create better customer retention for your brand.
  Festivals are a joyous occasion for most people. More so, for loyalty program companies. It’s the perfect time to set in your marketing communication to grab more attention of your target audience and promote your incentive programs. A smart and tactful marketing campaign is key to nurture and expand your business converting regular customers to loyal ones.
  Any festival is an invitation to purchase. This is when the shopping frenzy starts on full mode for most customers. Statistically, festival or the holiday seasons makes for the perfect platform to pitch in new campaigns and expect a fair share of response; in this case, sales of loyalty programs. Of course, it all boils down to you doing it right!
  Festival marketing campaigns might knock at your door in any disguise or venue. Some of the best ways to guise your loyalty program as are as follows:
  1. Emote well
  Irrespective of what type of service or product you sell, make sure to sell it with all your heart. Or at least, your promotion techniques must reach the hearts. This simply implies that your promotional activities must have an element of emotions, it may leverage elements of sharing, kindness, etc. Such elements enable you to create more tangible and experiential memories for your audiences.
  2. Mark up
  Nothing screams intelligence and efficiency than a loyalty program promotion that utilizes the festivity to the optimum. The simplest but most savvy way of doing so is by hiking up the value of the services and products you offer. It might sound contradictory to common assumption but it’s a trick! The trick is “creating a sense of urgency” amongst customers.
  3. Making every click count
  Yet another tactic to leverage is by maximizing the pay-per-click spends ever so slightly. It is likely to make a world of difference for your brand by generating more potential customers. They could be further converted into faithful customers.
  4. Goodwill matters
  Do your brand charitable favour: partner with a nearby influential charity foundation or an NGO that works for a cause that your brand connects or relates with. This reflects the goodwill of your brand which most often connects with customers. That’s sure to add value to your brand image and subsequently increase your sales.
  5. No stale mails
  Email campaigns are one of the most recurrent modes of promotions especially during festivals or holiday occasions. Strategy, innovation and adept marketing skills are what a good email promotional campaign banks on.
  The evolution of customers is constant and a necessity for the industry. This also adds to the demand and supply of innovative, quirky and motivating promotional activities. Every strategy executed upon by loyalty program company must be intended to create recurring customers whose faith lies with you and your rewards in the offering.
  A Garter Survey says that 98% marketers say online and offline marketing are merging. What does it mean for offline businesses who are feeling that they are losing out to online businesses? Simply put they have to embrace a O2O – Online to Offline business strategy.
  What is O2O or online to offline Marketing?
  The best & simplest definition is “A business strategy that draws potential customers from online channels to physical stores.” Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.” as defined on investopedia.com
  Marketers of large companies have moved beyond digital marketing techniques and are expanding marketing’s role to create new digitally led business models. The sweet spot of the physical and digital worlds represents opportunities for marketers to apply customer insights to create and test new digitally led experiences and business models. Baidu and Alibaba are doing this in a big way in China while on demand services companies like Airbnb and Uber have made these into unique business models.
  But what does this all mean for the small and medium size business. How do they adjust to this with limited resources?
  Here are 10 things sme/msme can do to embrace this change and increase their revenue without too much investment.
  1. Customer Data
  Start collecting data of visitors and buyers. This is the starting point and perhaps the key driver of your O2O strategy. The fancy e commerce valuations you see are mostly driven by data. Merchants need to put in place a system where you collect information such as name, email, mobile number and as you move ahead you can add transaction history and other data points. Reward customers with offers and freebies to share data via website, sms or on paper. A simple tool to start with is www.zoho.com to manage the data.
  2. Email and SMS
  You have now data of visitors and customers. Segment it. The more data points the better segmentation. This is not very scientific. Just segment it by gender, area, age & transaction initially and then evolve to by birth date, preference, days of visit etc. Reach out to them by email or sms. Update them on offers, invite them to events, and wish them on their birthdays. A good DIY tool for email is MailChimp , ConstantContact. SMS is a very cost effective direct to customer tool .There are local vendors who will provide this service for prices as low as Rs.0.10 per sms
  Most likely your customer is on Facebook. Set up your page and get people to like your page. Keep the page active with 4 or more posts a week. Always use images and if possible videos. Unfortunately, now it doesn’t mean that if you post all your fans see your post. So you will need to “boost” you post for a little fee. Use the Audience feature to add your data on Facebook to get people who already know you. This is another effective way to reach out to your prospects and customers. Based on the size of your business it would be a good idea to manage the page yourself for a while and probably engage an agency when your ROI is up. There are many other tools on Facebook to help push your business. Create offers that can be redeemed in-store.
  A recent study by Small Business Customer website shows that nearly 60% of Twitter followers buy from an SMB. One way to initiate more traffic to your Twitter business page is by integrating a “follow” button on your website. Once your profile becomes familiar with existing customers, you can tweet to your followers about your upcoming product launches or trade shows and encourage them to retweet about your event. You can consider offering special discounts or freebies to your Twitter followers when they and their friends attend the offline event.
  Instagram will soon join the 100 million users club and if you haven’t yet used this innovative visual storytelling platform to meet your business goals, it’s high time you considered it. You can build anticipation among your Instagram community about your upcoming offline event by taking instant photos of your event’s stage being set and so on and post it on the website. Another way is to send exclusive invites to your Instagram fans and encourage them to meet up at your store or on the streets and post photos of them using your products or services. It would be a cool idea to host such real life meet-ups among your online community to build your brand offline.
  6. Google – Places and Maps
  More than 70% of online Google search activity is related to finding local stuff. And nearly 80% of online local searches on Google Places can end up visiting your offline store. It’s time you considered it carefully to build your business. Here’s a way to initiate it. Make sure you have a 100% score on the Google Places listing by filling all details. Optimize your listing description with product/service keywords. Encourage your existing customers to give good reviews on the Google Places & Maps to stand out among your competitors.
  7. Strategic Partnerships
  Strategic partnership can jointly benefit you and your partner as you can offer value added services to your existing customers. It spreads the marketing load to each partner while promoting their respective products/services. More importantly, your relationship with customers gets strengthened. For example, if you are an offline music training center you can partner with an online music instruments selling website to attract new students. You can distribute to your existing customers a free e-book or an online demo of your product/service that features you and your strategic partner(s). Make use of exclusive online discounts as a way of promoting your partnership among new and existing customers.
  With the onset of the Internet of Things, offline businesses can harness it to offer customers a virtual like shopping experience. Take for instance, a fashion clothing store that makes use of iPad or tablets in changing rooms to help customers request various colors and sizes. IOT isn’t just about increasing sales, but leverage it effectively to boost overall shopping experience for your customers. As an offline business, you can access the same level of information just like an online store to improve your new or existing customer’s experience. One way is to follow up data on your customer’s recent online shopping journey and offer special discount on products they looked online. Your message can be something like, “Hello Jenny, the trousers you looked online two days ago is now available at our store at 10 percent off and its available in three additional colors.” The IOT technology can be harnessed to build better relationships with your customers like never before.
  Digital/online wallets can now be used not only for online shopping payments, but even for offline businesses. You can make use of this trend, whether you have a food store or a cab services company. Give your customers the freedom to pay through online wallets anytime, anywhere. This can result in increased revenue, as your customers will be long satisfied since they aren’t required to carry cash or plastic cards to make payments when they avail your services or products. So whether you are a small start-up or a growing offline business, you have the option of choosing an extensive range of digital wallet services.
  Simply put, there’s no shopper who doesn’t like to get rewarded. A loyalty program should aim at encouraging the loyal engagement of your customers, in other words get buyers to patronize your business. It can’t get any easier than using the digital platform to promote your loyalty program for increased offline revenue with repeat customers. You can reward loyalty points to your existing customers when they subscribe to your online newsletter. You can also reward them when they refer their social network friends to visit your offline store. Another way is to conduct special online loyalty surveys to know more about your customers’ shopping activities both online and offline to gather valuable data. Just ensure the redeem limit is not too steep to reward your customers.
  Following all these strategies require time and planning, get a team to work on these and plan accordingly. Similar to online revenue, offline store can gain more profit and revenues by being up to date. All the best!