text: Pokemoto, Muscle Maker, Inc.’s expanding Hawaiian poke bowl restaurant concept, announced that it will officially open its doors in Highland Village tomorrow, January 12th with a grand opening celebration on January 13th. The Highland Village opening celebration represents the first Pokemoto opening in the Lone Star state and the company’s first opening in 2023. Entering the state of Texas marks Pokemoto’s sixteenth state on the map for open or coming soon locations.
  The new Pokemoto will open its doors for a Community VIP day on Thursday, January 12th from 4:30 PM – 7:30 PM offering 50% off regular size bowls to those who serve the community. The offer is available to fire, police, EMT and medical personnel, teachers and public works employees. The doors open to the public at 11 AM on Friday, January 13th for the official grand opening where the local Pokemoto team will have samples available and a prize wheel where guests can win various prizes and coupons.
  Sasha Gomez, the Highland Village Pokemoto franchisee comments “Highland Village is the perfect spot for a Pokemoto and I’m proud to be a part of the community. The area is known for its entertainment, festivals, dining and retail shopping, but was in need of a good poke and boba tea shop! I’m expecting the grand opening to be a big event this Friday and I look forward to serving up delicious poke bowls to the residents of Highland Village and beyond.”
  Located at 3090 Justin Road in Highland Village, TX this Pokemoto location will offer up bowls, salads, burritos, fruit and milk boba teas, hand-held musubis and more via dine-in, takeout and 3rd party online ordering. The Highland Village trade area encompasses numerous medical facilities, lifestyle centers and more making it an ideal location for the brand. Highland Village is a part of Denton County, the 7th most populous county in the state of Texas.
  “The Highland Village Pokemoto is the first Pokemoto opening of 2023 and we’re looking to celebrate the grand opening on Friday in a big way. At the end of 2022, we announced crossing the milestone of 55 franchise agreements signed with numerous locations in the design and construction phase. Now we get to see one of the locations that was under construction move over to the opening phase this week as well as our company officially planting the first Pokemoto flag in the Texas market. This is all exciting news for our team and we’re focused on keeping the momentum going” says Michael Roper, CEO. He continued, “Our development, operations and marketing teams work diligently to guide franchisees through the Pokemoto sales cycle all the way through opening and beyond. We’re thrilled to have our new Highland Village franchise partner on board and look forward to serving the Highland Village community!”
  The Pokemoto franchise model generates up to $25,000 per unit for the initial franchise fee, when the agreement is signed while also providing up to 6% of net sales as an ongoing monthly royalty rate once each location is opened. The typical franchise agreement is for 10 years with a 5 year renewal option. The Company does allow, in certain instances, for discounted fees for multi-unit or special agreements.