text: Hundreds of representatives from casino operators, platform providers, game studios and player acquisition specialists operating on a global scale will gather in the ‘Casino and iGaming Zone‘ at SBC Summit Barcelona.
  The delegates will meet like-minded professionals and discuss business opportunities in the casino and iGaming sectors as the exhibitors showcase their products to the zone visitors. The ‘Casino and iGaming Zone‘ will allow exhibitors, speakers and delegates to familiarise themselves with the best new iGaming technology and get an exclusive first look at the hottest new game releases and innovations from major game studios operating in the industry.
  On the conference side, the ‘Casino and iGaming Stage‘ will give the floor to the best of the best in the iGaming industry, offering a platform to discuss everything from complex game mechanics to market entry strategies.
  Zone visitors can expect to meet C-level executives and key decision-makers, such as Heads of Gaming & Casino, Chief Casino Directors, Live Casino Managers and Casino Product Managers.
  Leading companies such as Alea, Amusnet Interactive, Belatra Games, EGT Digital, Endorphina, Evoplay, FunFair, iConvert, Onlyplay, Relax Gaming, SmartSoft Gaming, Spribe, Zitro Games and Wazdan have already confirmed that they will be exhibiting in the allocated area.
  SBC has divided the exhibition floor at Fira de Barcelona Montjuïc into five separate zones. Each zone features a separate networking lounge and a dedicated conference stage making it easier for the delegates to navigate the area.
  Apart from the ‘Casino and iGaming Zone,‘ the delegates will get access to the ‘Sports Betting Zone,’ the ‘Affiliate, Marketing and Media Zone,’ the ‘Payments and Compliance Zone,’ and the ‘Emerging Tech, Blockchain and Metaverse Zone.’
  The ‘Casino and iGaming Stage’ at SBC Summit Barcelona boasts an impressive speaker line-up of senior executives. The panellists will discuss gamification, the increasing competition in live casinos, game mechanics, the new era of branded slots, building and marketing progressive slots, the importance and impact of innovation in gameplay, the lessons learnt from the video games sector from the user engagement perspective, and the obstacles when selecting the right platforms and aggregators for an online casino.
  Here are some of the sessions that will be held during the two full conference days:
  Wednesday, September 21: ‘iGaming Innovation‘ conference track
  Markus Antl (Head of Sales & Key Account Management, Greentube), Claire Osborne (VP Interactive, Inspired Entertainment), Aleksandra Sygiel (Director of International Development, Pinnacle), and Gonzalo Rossell (CEO, La Tinka) will be among the panellists discussing the opportunities in emerging markets within and beyond North America. The speakers will focus on regions such as LatAm, Asia, Africa and Eastern Europe.
  Thursday, September 22: ‘Future of iGaming’ conference track
  Industry CEOs will discuss the future of the online casino industry and its growth potential. They will touch upon market entry strategies, innovation, and the role of game studios in ensuring continuous growth. Ariel Reem (CEO, Genesis Global), Tim de Borle (CEO, Napoleon Sports & Casino), Ross Parkhill (CEO, Rhino Entertainment Group), and Colin Stewart (CEO, Palasino) will be among the speakers on the panel. Valentina Franch (Senior Manager – Gaming Industries, KPMG Malta) will moderate the discussion.
  Rasmus Sojmark, CEO & Founder of SBC, said: “Due to popular demand, we have already had to expand the floor space that was initially allocated to this zone. This year’s Barcelona event has a truly global outreach, which, combined with the peak of the casino and iGaming verticals, has transformed the zone into a highly-contested exhibition area.”
  “The conference agenda is shaping up really strong and we are pleased with the level and the diversity of the topics and speakers that will hit the stage this September. This year’s concept at SBC Summit Barcelona definitely makes it a lot easier for the delegates to focus on one of the most promising industry verticals that currently enjoys increased worldwide attention,” he added.
  SBC Summit Barcelona is taking place between September 20-22. You can get an Early Bird ticket that will grant you access to the exhibition marketplace and leading conference content for only €350.