text: Design Thinking: Building a Design System for an Existing Product
  This is another form of “new and improved.” It communicates that the product is the latest model or the hottest on the market.
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  Customers love simplicity and view it as a form of good customer service. Customers hate complexity, and it deters them from buying.
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  Customers always look for ways to make life better. Use this expression as an alternative to the common phrase “new and improved.”