text: Fashion credentials do not always translate easily between genders. Particularly when a dominant female perception has been built for many years, the move to menswear can be difficult and delicate to position.
  Ironically the stronger the female brand, the more successful the style, the fashion and the focus, then the more difficult for menswear to find its voice. It often becomes the “black-widow spider” groomed for success, but ultimately devoured by its stronger bride.
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