text: As the summer sets in and fashion rules the ‘City of Dreams’, Kingfisher ULTRA kept the temperatures low and the party spirits high at the Lakme Fashion Week 2012. Kingfisher ULTRA turned the heat up among fashionistas and the ‘Kingfisher ULTRA Lounge’ became the favoured watering hole of Good Times and fashion.
  On Day 2 of the Lakme Fashion Week, ‘Kingfisher ULTRA Lounge’ hosted ace designer Khushali Kumar, her friends, customers and guests at her post show celebrations. The party spirits soared as BoHo chic ladies engaged in delightful conversations on fashion in the company of Kingfisher ULTRA. Among those seen at the ‘Kingfisher ULTRA Lounge’ having a good time were Dia Mirza, Farhan Akhtar with wife Adhuna Akhtar, Milan Luthria, Sonu Nigam, Bhushan Kumar, Divya Kumar and many more such delightful celebrities. Fashionistas were seen ringing in the Good Times at the Kingfisher ULTRA Lounge on a high fashion note.
  Commenting to Kingfisher ULTRA’s association with fashion weeks, Mr. Samar Singh Shekhawat, Senior Vice President, Marketing, United Breweries Limited said “Kingfisher ULTRA is a brand with deep rooted association with urban lifestyle where fashion has a domineering influence. Kingfisher ULTRA therefore aims to extend the ‘Good Times’ to fashion enthusiasts at the Kingfisher ULTRA Lounge in a perfect setting for a confluence of fashion, fun and energy.”
  The ‘Kingfisher ULTRA Lounge’ was a sought after hang out for visitors to the prestigious Lakme Fashion Week.
  About Kingfisher Ultra:
  It is for those who want the best and deserve the best. It is currently available in all major cities of the country. Kingfisher ULTRA, the Emperor of Good Times was launched in September 2009. A high-end brand from the house of United Breweries Ltd, Kingfisher ULTRA assures consumers the best quality in taste, packaging and the most differentiated experience across every touch point. Kingfisher ULTRA is made from the finest imported malts and hops which gives a distinctive taste. The packaging is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.
  The brand has based its activations on prominent lifestyle genres like ‘Fashion’ in the form of associations with all leading fashion weeks such as LIFW, WIFW, HDIL Couture week, VHIMW etc.. The ‘Inspiring Fashion’ campaign of the brand not just highlights the association of the Kingfisher ULTRA with fashion through spectacular visuals & stunning models, but also makes the brand aspirational for consumers.
  Kingfisher ULTRA is about people experiencing their next high in life. It is a beer for the classy, modern, urban, confident, independent and self-assured consumer. It is for those who want the best and deserve the best. It is currently available in all major cities of the country.