text: ShortsTV, the OTT channel dedicated to short-form content, has announced a partnership with Amazon to launch ShortsTV on Amazon Prime Video in India.
  ShortsTV is already broadcast in India across major DTH platforms including Tata Sky, Airtel TV, Dish TV and d2h, and, earlier this year, entered India’s OTT world through the Airtel Xstream App. Through Amazon Prime Video, it will now extend its reach into the Indian heartland at a cost of Rs 299 for a year.
  Carter Pilcher, Chief Executive, ShortsTV, said, " Short films are India’s cauldron of creative energy, with some of the world’s most surprising and interesting movies emerging in what can only be described as a post-Bollywood revolution. We are thrilled to join with Amazon Prime Video to bring these ground-breaking films to audiences across the sub-continent on the Prime Video platform. Our goal to bring the short film revolution to every hamlet in India is one step closer.”
  “This partnership with Amazon Prime Video aims to reach a new set of highly engaged viewers. Our service will provide viewers with the flexibility to watch their favourite shorts anytime, anywhere. Our strategy is to continue partnering with the top content aggregators in India and worldwide to present the largest selection of short films to our viewers,” added Tarun Sawhney, President – Asia, ShortsTV.
  Chaitanya Divan, Head of Prime Video Channels, said, “We are excited to bring even more selection to our Prime members in India with the launch of Prime Video Channels. As consumers consume more content on the go and on their mobile phones, there has been increasing interest in short-form content in India, especially high-quality short films. We are happy to collaborate with ShortsTV and provide access to their deep library of short films from across the globe to Prime Members, with an add-on subscription. Consumers can select, subscribe and enjoy their favourite short-form content all within the Prime Video app and website.”