text: What not to miss on the Canon stand at IBC 2018
  At this year’s International Broadcasting Convention (IBC), Canon is celebrating its past and bringing you its future. The event, which Canon will be at from 14 to 18 September in Amsterdam, the Netherlands, is one of the largest media and technology shows in the world. Canon is excited to feature what 60 years of technological evolution in broadcast looks like.
  This year’s stand will feature the latest Canon broadcasting products and celebrate the 60th anniversary of innovation in the broadcast industry, including the recently announced 20mm super-fast cine prime lens Canon CN-E20mm T1.5 L F and the Canon EOS C700 FF camera.
  Here are five top things not to miss at the Canon stand (stand D60, Hall 12 at the RAI Exhibition and Convention Centre, Amsterdam).
  1. Explore the lens lineup
  When visiting Canon’s broadcast zone, marvel at our portfolio of 4K HDR broadcast lenses. The impressive selection of lenses crafted in our Utsunomiya lens factory, Japan, are designed to meet all requirements, from sports to live production, with unrivalled optical excellence and performance.
  See for yourself why Canon is known for its remarkable contributions to the broadcasting industry.
  2. Touch and try cameras and kit
  Handle the products that hold the industry standard. Innovation in image quality is in our DNA; we are committed to developing unrivalled tools for the present and for the future. At our IBC 2018 touch and try area, you won’t want to miss your chance to get your hands on Canon’s Cinema EOS range of full-frame cameras, EF lenses, compact handheld XF and XA camcorders and more.
  Meet with the top technical experts in the field while having the opportunity to play with the products designed to meet the ever-evolving requirements and standards of the media industry. Combine any lens and camera you have in mind to see and feel it in action. Additionally, prolific Danish videographer Nicolai Brix will be with us to answer any questions.
  3. See the 4K showcase
  At the production zone, you can check out the current 4K/UHD HDR pro video lineup. Our 4K cameras are gearing broadcast for the future of HDR and guarantee to keep your creativity sharp with four times the resolution of 1080p Full HD at 3840x2160 pixels. Explore the system expandability and shooting options of the full-frame Canon EOS C700 FF 5.9K Production Camera. Come and see (sharply) for yourself.
  French filmmaker and Canon Ambassador Sébastien Devaud specialises in commercials, music videos and filming for major French broadcasters. He uses a huge range of Canon cameras and lenses, with his favourite being the Canon EOS C300 Mark II. He will also be at IBC talking about his favourite new bits of Canon kit, so come to talk to him.
  4. Visit the workflow zone
  From input to output, Canon supports the future of cinema and broadcast through its comprehensive, sector-leading and professional imaging range. Visit the workflow zone to learn how to work with Canon’s Cinema Raw Light format. The 12-bit raw recording enables some of the highest quality internal recording possible with Canon’s Cinema EOS cameras.
  Danish filmmaker Nicolai Brix recently shot a moody, atmospheric film about a boxer in training, using a Canon EOS C200 and the Cinema Raw Light format. Nicolai is attending IBC and will be on the Canon stand, ready to speak about his workflow with the compact video camera and versatile format.
  5. Explore the monitor zone
  At the monitor zone, we will be displaying the Canon DP-V2421 and Canon DP-V1711 monitors, which use the latest firmware that won a coveted 2018 HPA Award for Engineering Excellence. This zone will be spotlighting Canon's technical and creative ingenuity, with an extensive HDR toolkit to archive accurate UHD HDR shooting and finishing.
  Experts will also be on hand to answer questions about all the exciting products on show. Canon’s IBC stand can be found in Hall 12, stand D60, at the RAI Exhibition and Convention Centre, Amsterdam between 14 and 18 September.