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  As you’re tapping, scrolling, and swiping on your phone, you probably don’t give much thought to the fact that your apps are consuming electricity — just that they’re chipping away at your battery life.
  It’s engaging. It’s hopeful. It pushes the plot forward.
  Only a quarter of young adults are financially literate. You don’t want to overwhelm them with terrible advice.
  Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to crush your spirits.
  Current Mobile Cloud
  The average U.S. iPhone owner uses 1–2 gigabytes of LTE data per month, according to some studies. That data comes at an energy cost that’s opaque because we can’t see it directly.
  You can’t look to your peers in the industry, because all they’re going to tell you is that they are killing it, crushing it, and changing the world.
  Example: Journey toward design perfection
  The truth, of course, is that these people have been lying to you all along.
  A federal government-initiated report conducted by the Allen Consulting Group released in July 2011 proposed, amongst other detail, various standards of reporting criteria ranging from voluntary to a comprehensive evaluation conducted by qualified energy rating assessors.
  The Happiness Hypothesis
  These simple survey measures seem credible. But according to psychologists, happiness and life satisfaction do not coincide. Life satisfaction has a cognitive component – individuals have to step back to assess their lives – while happiness reflects positive and negative emotions that fluctuate.
  In other words, happiness may be an element achieved by:
  - The image should be dark, and not have a lot of contrast edges.
  - The text has to be white — I dare you to find a counter-example that’s clean and simple. Seriously. Just one.
  - Test it at every screen/window size to make sure it’s legible.
  The challenges and struggles of the hero’s journey exist for a reason: They help you and your business grow.
  Almost all of the energy impact from this process is incurred by your mobile provider at the base station, which is part of a vast network of these towers deployed across countries to ensure there are no gaps in coverage. That sprawl requires massive amounts of energy.
  First Approach to Success
  The American Council for an Energy-Efficient Economy estimated in a 2012 study that the energy impact of data is far greater than previously anticipated.
  In real terms, it is about 5.12-kilowatt hours per gigabyte of data consumed. It also uncovered where most of that cost is incurred: cloud providers.
  — Bill Gates (@BillGates) September 10, 2018
  Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout.
  The Dreamy Factors
  In order to get everyone on the same page, with the right incentives, we have to accomplish a few things:
  - Return to investors. Our investors took a huge bet on us and they deserved to get a handsome return.
  - Return to employees. Our team also took a big bet on us over the years by investing their time. They deserved a return as well.
  - Stock options. If we weren’t planning to sell the company, giving employees stock options didn’t make sense. We needed a new way for the team to share in the success of the business.
  The “preference-based” perspective starts from the idea that people are better off when their reality matches better what they themselves consider to be important.
  Preferences thus have a cognitive “valuational” component: they reflect people’s well-informed and well-considered ideas about what a good life is, not merely their market behavior.
  Read: 20 Measures of Energy
  This does not coincide with subjective life satisfaction. Recall the example of patients with the locked-in syndrome reporting high levels of satisfaction because they have adapted to their situation. This does not mean that they would not prefer it.
  So it’s up to networks and cloud providers to push energy efficiency forward
  Every megabyte has a cost, even if it’s not readily visible, but it’s easy to forget that. From the solo developer to the cloud hoster, awareness and ownership of energy efficiency is key.
  Over to You
  I hope the contrast in these stories helps to highlight what we’ve learned:
  - Light comes from the sky.
  - Smartphones are a massive energy drain.
  - Buy ContentBerg for your blog.
  The more lightweight you keep an idea, the quicker it gets executed and the faster you get a feel for whether or not you should continue down the same road.
  We’d love to show you how to make a great living as a writer. Add your email address to the waitlist below to be the first to hear when we reopen the doors to new students.