text: Associations and event planners from across the world are set to experience world class service and unprecedented venue capabilities at International Convention Centre Sydney (ICC Sydney) from December, with close to 40 major international conventions and 50 exhibitions now secured and feedback indicating the integrated precinct is set to redefine the standard for business events globally.
  According to an analysis of client feedback and commentary, ICC Sydney is already positioned as a leading destination for business events with five core features identified as stand outs by those engaging with Australia’s premier integrated convention, exhibition and entertainment precinct, including:
  1. Innovative design
  Set in the heart of the city, ICC Sydney boasts a striking contemporary design and flexible meeting spaces to cater for the changing architecture of meetings.
  Geoff Donaghy, CEO of ICC Sydney, said clients are attracted by the venue’s integrated precinct offering and cutting edge facilities.
  “The venue will be capable of holding multiple large events simultaneously and features seamless sound, visuals, technology and wireless connectivity throughout. ICC Sydney also has a prime down town, waterfront location, which gives visitors a true sense of the beauty and heartbeat of our city.”
  A revitalisation of the public domain better links the venue physically to its precinct, including more green spaces and a boardwalk that links the waterfront to local universities and the city’s Central Station.
  ICC Sydney is operated by AEG Ogden, a leading venue management group with more than 30 years of expertise and an outstanding track record of successfully operating and marketing convention and exhibition centres, live entertainment theatres, arenas and sporting stadia.
  Donaghy noted that this experience combined with ICC Sydney’s handpicked team of experts from across industries has instilled a high level of confidence in the market.
  “Many clients have already experienced AEG Ogden managed events and therefore know that they will be in the best hands at ICC Sydney. We have a truly customer-focussed team comprised of experienced professionals from Australia and beyond who work shoulder to shoulder with clients every step of the way to ensure exceptional event experiences.”
  Sven Bossu, Head of Sibos, noted: “When we had discussions with the management team, we were truly impressed. They easily explained how their catering, IT infrastructure and people would meet the demands set by the world’s number one financial services event, and on top, they come with bright ideas, which will allow us to further develop our show.”
  Adding to this: Lauren Hayward, General Manager of Forum Group Events, said, “The staff at ICC are all incredibly professional and passionate about this exciting project, which makes us as event planners feel the same way. They are all very knowledgeable and across every detail of the development, which gives me confidence in the space and the detail in which they will look after our events.”
  3. Performance focus
  The ICC Sydney team is focussed on delivering business event success and driving strong performance for both organisers and attendees.
  “We are working with nutritionists and the best suppliers across New South Wales to deliver ‘smart’ menus comprising fresh, seasonal and ethically sourced ingredients expertly combined to fuel physical and mental performance. This innovative approach will be a driver for event, visitor and business success and the feedback we have received so far is overwhelmingly positive,” said ICC Sydney’s Executive Chef, Tony Panetta.