text: Tonic Worldwide has bagged the social media duties for SBI General.
  As part of their mandate, the agency will manage the brand’s social media platforms and craft its integrated digital creative strategies.
  The account was won post a multi-agency pitch and will be handled by the agency’s Mumbai Office.
  Shefali Khalsa, head, brand and corporate communications, said, “With Tonic Worldwide’s digital-first and data-driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement but build on a growth story for the brand.”
  Unmisha Bhatt, chief strategy officer, Tonic Worldwide, said, "It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brand’s ambitions and business objectives. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social, so as to be relevant to the audiences today.”
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