text: Conversational AI process and design differentiation
  Customer experience is personal. So many companies are driving strategies that chase customer experience as the differentiator, but to have any chance of succeeding businesses must understand that conversational AI needs to be personal. On top of knowing, they also need to ensure the conversational AI acts personally. This means the customer experience must be a human experience. Critically, conversational AI strategies and the accompanying implementation processes and design have to avoid any sense of ‘artificiality’ in the conversations between chatbots or voicebots. These conversations have to be natural sounding, flowing, dynamic, and highly personalised.
  At Creative Virtual, V-Intelligence is powering our V-Person technology enabling organisations to deliver unparalleled levels of personalisation, and supercharge their customer experience differentiation. These new levels are achieved, not by organisations ceding control to unfettered AI systems and processes, but rather through companies leveraging a single conversational AI management and orchestration platform, like our V-Studio platform.
  V-Intelligence is embedded in our V-Studio infrastructure, tools, processes, systems and applications. This allows for the creation of conversational AI solutions that effectively mirror human intelligence; with all its rational and emotional nuances, in a secure, controllable space where humans and AI seamlessly interact.
  An effective customer experience differentiation strategy has at its core, rich customer insights. This requires not quantity of content but quality of content, as it is quality content that allows for hyper-personalisation.
  We have built V-Intelligence into every layer of our platform because we know that in any conversation, how something is said is equally as important as what is said. With our conversational AI solutions, embedded with V-Intelligence, context is understood and conversations adapted accordingly. Our chatbots and voicebots interact with the awareness and conversational capability of a human, chatting within context, and always within the parameters of a company’s brand.
  The ability to create, curate and validate quality content in a fast, seamless process is possible on our V-Studio platform. In this single management and orchestration platform tone and voice, brand alignment, context and sentiment are brought together in a way that makes sense for the user. This ensures that all chatbot and voicebot interactions are relevant and impactful. Quality of conversation is driven by the intelligence of the source.
  V-Intelligence is powering our V-Studio platform, and enabling organisations to deliver differentiated customer experiences, with hyper-personalised interactions between chatbots or voicebots and humans. V-Intelligence also enables human judgement to remain king. When content is king, and quality matters, it is human judgement that counts. V-Intelligence is the enabler of differentiated customer experiences, but humans are the creators of it.