text: This is not a breakup letter. It’s a collection of hard to swallow pills that will improve our relationship with statistical significance. The marketing world is love-drunk over statistical significance. Honestly, can you blame us? What other test conclusion could give a more perfect reassurance of accurate outputs, if not that of a statistically significant […]
  Maybe you’re reading this guide because you’ve sharpened your SEO skills, but you’ve never had the know-how to launch & measure an SEO test. Or, maybe you’re here because you really like to hoard guides and you want to save this to your vast collection of SEO resources and TikTok shorts (hey, I’m not hatin’).
  The following is a purely artistic expression and not a literal approach to data or search strategy, wherein data processing flaws may impact data integrity. Ode to Henry Rollins I’ve been a Black Flag fan ever since I started getting turned on to rock music, which for me would have been somewhere around 97′ or
  I think of title tag analysis as part art, part science. No matter how long you’ve been working crafting page meta titles and analyzing their impact in Google search, you’re bound to run into surprises at every turn. This is, of course, why I recommend testing your page titles. The page title that looks perfectly
  You may already be slightly acquainted with SEO testing. You might have even run an SEO experiment or two of your own, and now you want to move on from time-based SEO tests to the more advanced world of A/B experiments. But, did you know that there are two different approaches you can take with
  One of the most common questions people have when the topic of SEO testing arises is, “can’t you just use a tool like VWO/Google Optimize/Optimizely, etc. to run SEO experiments?” TL;DR – No. Because, Google. It seems simple in theory, right? If you want to run an A/B test for SEO, just do the following: