text: Leveraging the Right Digital Tools for the Right Conversations
  For many communicators, there’s still a disconnect between leveraging content and tracking that content to ensure it’s effective across an organization’s digital platform. And of course, illustrating the value of your digital strategy to the C-suite.
  In this session, you’ll walk away with a better understanding of how to bridge the gap in your digital strategy by leveraging the best tools, tracking the right metrics and then using and sharing that data in effective ways.
  Michael Miller, digital brand strategist for Pierpont Communications, will offer his insight in this lunchtime session you won’t want to miss.
  Miller’s session at the 2014 IABC Southern Region Conference was one of the highest-rated of the conference.
  Members & students $20
  (First half hour is for networking. Lunch provided.)
  The community room is located on the second floor inside the Whole Foods Market at the Domain.