text: Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
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  CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing
  For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.
  CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
  Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.
  CONTENT TYPE: Article | TOPIC: Customer Experience
  Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.
  CONTENT TYPE: PRO Webinar | TOPIC: Writing
  Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.
  CONTENT TYPE: Chart | TOPIC: Marketing Strategy
  Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing?
  CONTENT TYPE: Article | TOPIC: Marketing Strategy
  Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.
  Discover three practical ways to build stronger post-purchase relationships with clients, leading to higher retention and customer lifetime value. Learn more.
  CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
  What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers.
  CONTENT TYPE: Infographic | TOPIC: Public Relations
  With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image.
  CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
  Make next year your best year in marketing with the Marketing Planning Friday Forum! Three sessions to help you understand current market conditions, measure marketing success, put your data into context, and create a robust marketing plan for the coming year. Sponsored by Cvent.
  CONTENT TYPE: Infographic | TOPIC: SEO
  This infographic explores how to conduct a search engine optimization competitor analysis so you can gain a true understanding of your competitive landscape.
  CONTENT TYPE: Article | TOPIC: Public Relations
  Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more.
  Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?
  CONTENT TYPE: Chart | TOPIC: Artificial Intelligence
  A lack of education and training around artificial intelligence is the biggest barrier to AI adoption by marketing departments, according to recent research.
  CONTENT TYPE: Article | TOPIC: Websites
  Discover how to create and optimize lead generation forms that boost conversions and drive B2B business growth. Read more.
  CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing
  New prospects discover multilocation brands through search and social media. But if the algorithms don't trust your brand, how will prospects find you? Don't remain invisible online. Learn how to build "machine trust" with these algorithms to get in front of more prospects. Sponsored by Yext.
  CONTENT TYPE: Article | TOPIC: Career Development
  Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more.
  Security and governance are the biggest obstacles businesses face when trying to integrate data from various sources, according to recent research.
  CONTENT TYPE: Infographic | TOPIC: Branding
  This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.
  CONTENT TYPE: Article | TOPIC: Advertising & Promotions
  Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more.
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