text: People have used natural remedies and compounds, including CBD, for thousands of years for personal care. These ancient knowledge and skills have mostly been lost to us and replaced with synthetic chemicals in the modern world.
  Most products that we use daily, including body and hair care products, contain chemicals that are harmful to your body and bad for the environment.
  Lemvia Strydom is one of our founders. She is passionate about nature and cares deeply for the natural world. For many years she has been concerned about the effects of every-day personal care products on our own bodies, and the environment. Many of these commercial products contain chemicals that are dangerous to our bodies and outright toxic to the environment.
  As a result, Lemvia researched natural alternatives for hair and body care products. She developed our 100% natural personal care range that is healthy, affordable, chemical-free and sustainable. She carefully tested and chose each ingredient for optimal results.
  Our products are manufactured by hand in Cape Town and we use only the purest natural ingredients, sourced locally from sustainable producers. Independent parties extensively test every formulation and product.
  CBD (Cannabidiol) is the non-intoxicating component of cannabis or hemp plants. It is a popular natural remedy that has been used for many common ailments for thousands of years. CBD is one of over 100 beneficial chemical compounds known as cannabinoids found in the cannabis plant.
  Research indicate that CBD:
  - Promote blood flow
  - Helps to reduce inflammation
  - Has significant soothing properties
  - Help to reduce swelling, pain, and redness
  - Have an anti-inflammatory effect on the skin cells
  - Improve skin conditions like eczema and psoriasis.
  - Is rich in antioxidants
  - Promote cell regeneration
  - Improves the scalp’s health
  - Keeps hair and skin moisturized
  - Binds with the hair follicles to prevent brittle hair
  - The Omega 3, 6, & 9 fatty & amino acids encourage hair growth
  In an article published on the USA Government’s website National Library of Medicine dated 30 June 2021, the writer states that “Moreover, CBD treatment regulates proliferation via activation of CB1 receptor of keratinocytes in hair follicles” and “There are some reports that CBD can promote the growth of the hair. CBD oil contains high concentration of vitamin E, which can stimulate hair growth and help improvement of alopecia.” (baldness.) In addition, it says that “preclinical evidence suggests topical application of CBD may be efficacious for some skin disorders, and inflammatory diseases”.