text: Gimv was impressed by Medi-Markt’s market presence and the number of people they reach. Medi-Markt is unique because of its business model. Their mail order model, which allows customers to easily order the products they require for their home care needs rather than going to a physical store, sets them apart from the competition. Medi-Markt thus uniquely combines high-level efficiency, quality and patient satisfaction. Gimv is convinced that this is the future direction of the market and that Medi-Markt is well positioned to capture the available growth potential.