text: - Cultish Creative
  - Assumptions On Disruptions
  Assumptions On Disruptions
  A little lesson from Rob Arnott
  The cool new thing is disrupting modern technology as we know it.
  The assumptions are starting to look like the whole world could change.
  Bigger than sliced bread. Bigger than the internet.
  Bigger than the Beatles, bigger than… yeah. Bigger than guns AND cigarettes even.
  But that’s the funny thing about ever-growing assumptions.
  As exciting as they are, the high-reaching branches forget the soil that holds their roots.
  More disruptors are coming.
  Food for thought, h/t Rob Arnott.