Viral Growth
[Cohort Retention](https://texonom.com/cohort-retention-f0ec41536d454c9a84f4cea31129c104) [Network Effect](https://texonom.com/network-effect-7320ab1042444f5cbe54fd252eb6ff07) 


### Organic한 서비스의 성장
$$Virality = Payload \times Conversion Rate \times Frequency$$
### Viral Growth Notion
|Title|
|:-:|
|[Viral Factor](https://texonom.com/viral-factor-06ec4a13c7f7464b95d0141af742b421)|
|[Viral Amplification Factor](https://texonom.com/viral-amplification-factor-7e9d34af3ae94a1794315ef9ece68537)|
|[Viral Loop](https://texonom.com/viral-loop-52f11d7d8b034deda4414318ca32b756)|
### **Viral Growth Examples**
- Hotmail - 메일 끝에 핫메일에서 보냈다고 각주달고 공짜
- Facebook
- Instagram
- Paypal


> [토스 리더가 말하는 지속가능한 성장을 만드는 법  | PO SESSION](https://www.youtube.com/watch?v=4gjRPJZk2us)

> [토스 리더가 말하는 바이럴 성장이란 무엇인가 | PO SESSION](https://www.youtube.com/watch?v=fDbidmqfjIA)







