Yeah, it really is unbelievable. 'We don't add ewvery outrageous quip that radio talk show hosts make'. 

 I don't think Will Beback even knows what he's saying here. Every outrageous quip? The man is putting a contract on a man. He calls for his murder THRICE. He calls him by name. He says he will pay for the bullet. He says 'Let it rip, don't be gentle on him'. And all this in a day and age where everybody can google a person's address. 

 Yeah, that really compares to a racial quip from Imus. Just another 'outrageous quip'. And it's really 'not important'. Until the man DIES. 

 Unbelievable. Sickening and unbelievable.