This report gives WP:UNDUE weight to a particular report.  The report onl;y cited that Asda were experimenting with strawberries. Will you please demonstrate by means of a reliable reference that they did in fact extend their experiment to other products.  One proudct line out of the hundereds that they carry is hardly earth-shattering. Likewise it is only one store.  If you cannot demonstrate this, then your addition is so insignificant that it is not worthy of addition to Wikipedia.  
 ::Finally, if you continue fillibustering in this way, I will withdraw from the mediation and take my argument elsewhere.