A national statistic shows 90-percent of the dollars spent by African Americans go to businesses that are not African American owned or invested.

So a new program called Reverse 90 hopes to change that. The African American Chamber of Commerce designed it with the hope that discounts and deals would draw customers to the chamber's 400 member businesses.

Come inside Naturally Ever After salon and you'll find professional, organic hair services with a smile plus a big discount!

"We're actually offering free haircuts for new customers through the end of February with the purchase of a salon service," Audrea Rogers said.

The ladies at Naturally Ever After are doing that through Reverse90.com.

"Anyone can go to reverse90.com and take advantage of the deals offered by the businesses," Nicole Giles of the African American Chamber of Commerce said.

Expect 10, 15, 25-percent off all kinds of services and merchandise.

Plus, get 30-percent off semi-personal training sessions at Bodyrock Boot Camp.

The African American Chamber of Commerce set up Reverse 90 to encourage the support of African American owned and invested businesses.

LINK: Reverse90.com