Brandon Wade promises ‘dangling a carrot’ is the way to go (Picture: Carrot Dating)

A controversial new dating app that encourages men to offer women gifts to go on dates with them has been slammed as sexist.

Carrot Dating works like many other dating apps by putting you in contact with prospective partners.

But instead of just facilitating an online introduction it also allows you to dangle a financial carrot at females you like the look of, in the hopes they will bite and fall into your arms.

Gifts (or bribes) such as plastic surgery and jewellery are suggested.

‘Give a dog a bone, and it will obey. Give a woman a present and she’ll… ‘ an official press release reads.

The new app has been slammed as sexist (Picture: Carrot Dating)

‘Women have all the power in the online dating world: they receive countless messages from suitors, while men struggle for even a single reply.

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‘But by “dangling” the right “carrot” in front of beautiful girls, suitors can convince anyone to say “yes” to a first date.’

Unsurprisingly not everyone is happy with the website from MIT graduate Brandon Wade, who also founded SeekingArrangement.com – a site that hoped to put ‘sugar daddies’ in contact with younger women.

Business Insider’s Christina Sterbenz said the new venture could be considered prostitution and anyone taking advantage of it was heading for an emotional fall.

‘Aside from being blatantly sexist, Wade’s app clearly won’t “build the chemistry needed to fall in love” as promised in the press kit,’ she wrote.