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Customer Review Rated Bad 8 - 8 out of 10

For a well-worn song title ‘Paparazzi’ is certainly a perfect vehicle for the Gee Gee girls; flashing cameras, intrusive attentions and story spins are inevitable when world domination is at stake, and a locale’s paparazzi must be spazzing out to high heaven when the GG girls are in town. Anyway, this new Japanese single for SNSD is an okay dance song, and the video stage setting is elaborately befitting (with some ‘Singing in the Rain’ on the MV version). But this ‘Paparazzi’ (Mi Youn Kan and Lady Gaga did one, too) is really only a moderate dance song with more of that allurement factor going on. Wink wink. The same repetitive 'seduction' merry go round, getting ‘bad publicity’, staging the double dark dance of camera and ‘star’ into a swirl of premeditated social and pop culture media. Yes, the paparazzi are in town, and it’s all vexingly watching the famous girls ‘luring’ the boys into their ‘come up and see me sometime’ world again (via TV camera) for the paparazzi to ‘scandalize’. Why are the girls so bad, the boys so bad? Its only theatre, smoke and mirrors, right? The Modern Tribal Cynical Sophistication Disco Dance, giving the masses their social tonic.

Okay, okay, this is the theatre I’m on about, not exactly SNSD themselves, more their personas and what’s in the lyrics. But ‘Paparazzi’ is another similar slant in modern pop perspectives to take sides on. The ‘bad’ paparazzi who scandal (run devil run? It’s a job isn’t it?), the good girls who might see their mirror image tarnished. But it could be the other way around, the ‘bad girl’ alluring the camera boy or the dance club DJ? That sort of thing; seducing and dividing. Template soft anger pop. But instead of the Jets and the Sharks that are verses, it’s the press and the famous, the VIP and the excluded, good/bad (or whatever). The concept’s okay, what the heck, it’s supposed to be fun. But a new song meaning to the words Girls’ Generation would be welcoming. For SNSD I really would love them to do…something spiritually unifying. “The Boys” album has strong songs and it’s a nice album, but SNSD should do something really different in their pop music now. This limited edition is a landscape packaging with CD/DVD but there’s no inner booklet with mucho photo here. I preferred this cover version, too, to the main edition; the girls look all pensive and moody, a bit 'edgy' maybe, and its alright. I like SNSD I really do, as I like Kara, T-ara and many others. No divisions.