Louise Wright, from Mapperley, died after she was hit by a lorry in Nottingham city centre earlier this month.
A bike which has been painted white, known as a ghost bike, has been left at the scene along with floral tributes.
Her partner James Faulkner said he hoped it would promote cycle safety.
Ms Wright, who worked for fashion firm Paul Smith, died on 3 July after the crash involving an HGV in Lower Parliament Street.
The ghost bike, thought to be the first in the East Midlands, appeared recently along with tributes to the popular 29-year-old.
Mr Faulkner said he and Ms Wright's family had taken comfort from many well-wishers' kind words.
"We still don't know the circumstances of the accident yet, but I hope that the ghost bike will help raise awareness of cyclists on the roads," he said.
"If it can help prevent any future accidents, then it will have served a purpose and could help save a life."
Tributes were also paid to Ms Wright on Facebook, including by the Nottingham Roller Girls roller derby team who described her as beautiful, vibrant and funny.
Mike Hallam, duty manager at business Machine Mart next to the crash scene, said some people had reservations about the memorial.
"I dare say most people were touched but there were a few mixed reactions, whether it was tasteless or not," he said.
"Personally I think it was a very good idea."
Leaving a white bike at the scene of a fatal crash started in the United States but has been a growing phenomena across the UK over the last few years.

Held at the city's Eden Court, the line-up includes 34 films from 21 countries.
Five of the features are UK premieres and 17 will get their Scottish premiere during the event, which runs from the 5-9 November.
Documentary, The Possibilities are Endless, follows Scots singer Edwyn Collins' recovery from a stroke in 2005 with the help of his wife Grace.
Collins will perform songs after the screening of the film.
Foreign films are a key feature of the festival.
This year's include Difret about a teenage girl in Ethiopia who is charged with murdering a 29 year old man after he abducts her.
Winter Sleep, set in a small hotel in central Anatolia, will be given its Scottish premiere at Eden Court.
Another feature that will be give its Scottish premiere in Inverness will be Fantail, a story about a white New Zealand woman who was raised as a Maori.
The foreign language offerings also include Firestorm.
Another is The Tribe.
Festival director Paul Taylor said: "The Tribe is my pick of the festival, it's a unique and original film from Ukraine without words or subtitles or translation and is the most exciting and powerful film that you will see all year.
"It's a true one of a kind, which after 120 years of cinema doesn't happen very often."
Drama on and under water appear in a number of the films to be shown, including Kon-Tiki which is about Norwegian adventurer Thor Heyerdahl's 1947 bid to cross the Pacific Ocean on a balsa wood raft.
Angel Azul tells of the creation of an artificial coral reef by artist Jason deCaires Taylor.
Also on an aquatic theme is Once in Your Lifetime.
It explores the idea that all keen anglers should try fishing on Scotland's lochs and rivers.

Cpl Reginald Robbins's name was on the roll of honour read out at the original unveiling ceremony for Andover's war memorial in 1920.
It it not known why it was never included on the actual memorial.
A service of rededication was held after his name was inscribed on the Portland stone monument.
Cpl Robbins was born in Sussex but moved to Andover with his father when he was in his teens, joining the Royal Engineers in 1917.
He saw service in France and Egypt before his death from Spanish flu in 1920 at the age of 25.
The disease claimed up to 50 million lives around the world during the pandemic which began in March 1918.
Leader of Test Valley Borough Council, Councillor Ian Carr, said the inscription, which followed research by local historian Craig Fisher, was a "poignant tribute".
"We may never know exactly why Reginald's name was not included on the memorial, but it is important that he is honoured and correctly remembered alongside the other local servicemen who gave their lives," he added.
The partner of a cyclist who died in a crash involving a lorry said he hopes a "ghost bike" memorial to her will help prevent more deaths.
[NEXT_CONCEPT]
The programme for the 12th Inverness Film Festival has been announced.
[NEXT_CONCEPT]
The name of a soldier who died in the years following World War One has been added to a Hampshire war memorial, 95 years after it was erected.