Last season's Premiership finalists were beaten in the European Champions Cup by Wasps on Saturday and have also lost four league games this term.
"I trust the players 100%, it hurts them more than anybody," said Ford.
"They want to play as best as they can, they care, the leaders have led and the players have followed."
Bath host Worcester on 27 December and Ford admits Warriors will fancy their chances at the Rec.
"They will smell blood and think it's a good time to play Bath, they will come firing, we have to meet their physicality," he told BBC Radio Bristol. "It's all about attitude and we need to play with edge."
Ford also admits his side have let down supporters this season and says the players are working hard to find ways to turn things around. He also says he is putting himself under pressure to help improve results.
"We had a few home truths after that performance (against Wasps) and sometimes that's what it needs," he said. "The lads have got back on the horse and trained really well so they've taken the first steps.
"Pressure comes from the way you prepare. I felt pressure today, I felt pressure yesterday because you have to get the tactics right, get the message right to the team, prepare your training and meetings. That's where the pressure comes, on match day I can't do much, it's over to the players.
"If you do the job during the week then match day normally takes care of itself. You can't worry about the results otherwise it'll drive you crazy, I've been in the game too long to worry about things like that."

The FA plans to introduce what it calls "temporary dismissals" in England's step seven - six tiers below the National League - and the leagues below.
They will only apply to yellow cards shown for dissent, and will see players leave the field for 10 minutes.
It will also be tested in Sunday League and male and female youth football.
More than 1,000 clubs received emails over the weekend asking if they were willing to be part of the pilot process.
"There has already been a positive response with over 60 leagues in support of it," an FA spokesperson said.
Clubs are normally charged a £10 fine for each yellow card but the FA will not be charging this administration fee for those that participate.
Step seven is the bottom level of English football's National League System, which feeds into the country's professional leagues.
The highest league within that structure - step one - is the National League.
The move has been backed by teenage Sunday League referee Ryan Hampson, who earlier this year organised a nationwide strike by officials in protest at the amount of abuse they face in the grassroots game.
"There's obviously a lot more to be done but it's a step in the right direction and a great start," he told BBC Radio 5 live.
Bath director of rugby Mike Ford says he trusts his players to turn around their form after an inconsistent start to the season.
[NEXT_CONCEPT]
The Football Association will trial 'sin bins' in the lower leagues of English football from next season.