The initiative returns from 19-25 June ahead of a busy summer of elite sport which includes the cricket and rugby World Cups in the UK and Ireland.
The European Football Championship starts in July in the Netherlands.
The campaign will encourage the public to watch, listen, volunteer and take part in sporting activities.
Crouch added: "We want more women and girls to get involved in sport and enjoy the huge benefits that being active brings to their lives."
Shelley Alexander, editorial lead for women's sport for BBC Sport, said: "We'll devote even more resources to showcasing the best of women's sport across television, radio and online this year.
"We'll also examine the pertinent issues across women's sport, with our original journalism interrogating the state of play of women and girls' sport from the grassroots to the elite."

Marine Scotland staff have complained of being paid less than those in comparable jobs in other publicly-owned organisations.
Unite said it was disappointed the situation had reached this stage.
The Scottish government said talks aimed at averting the strikes were continuing.
Unite has said a chief steward can earn up Â£29,579-a-year at Marine Scotland but Â£37,675 at ferry operator Caledonian MacBrayne, which is also owned by the Scottish government.
Last December, the Scottish Parliament passed a motion put forward by Scottish Labour, stating that Marine Scotland staff should receive a fair pay settlement that recognises their experience and skills.
Unite regional officer Sandy Smart said: "Our members do a difficult and dangerous job ensuring that the fishing grounds around Scotland are protected. We are very disappointed that things have got to this stage despite the Scottish Parliament passing a motion to support a fair pay award.
"The first minister also pledged to look at this issue yet our members have been rewarded with a pay cut. Industrial action is always a last resort and even at this late stage we hope that we can reach a solution but this requires movement by Marine Scotland and the Scottish government to properly award the seafarers.
Marine Scotland vessels carry out protection and research work in the seas and fisheries around the country.
There are five vessels in total and five sets of two-day strike action are scheduled to take place on 10, 11, 13, 14, 15, 16, 17, 18, 25 and 26 August.
A Scottish government spokesman said: "We wish to avert industrial action and will continue our discussions with Unite. It would be inappropriate to comment further while these discussions are under way."

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Marathon runner Nailiya Yulamanova and 800m specialists Zinurova and Svetlana Klyuka have received two-year bans from the Russian Athletics Federation.
All three will now miss London 2012.
Meadows will also miss this summer's Olympics after not being selected in Team GB's athletics squad.
The 31-year-old, who just lost out to Zinurova in Paris in 2011 when the Russian passed her in the home straight, had indicated before Tuesday's team announcement that she would appeal if not selected but has decided not to fight the decision.
As well as the doping charges, Russian trio Yulamanova, Zinurova and Klyuka were also suspended for "abnormal indexes in their biometric passports", the first time Russian athletes have been banned for such offences.
Yulamanova, 31, finished second in the marathon at the 2010 European Championships in Barcelona.
But she was awarded the gold medal after the original winner, Lithuania's Zivile Balciunaite, was disqualified and banned for using steroids.
Yulamanova also finished eighth in the marathon at the 2009 World Championships in Berlin.
Both Yulamanova's and Klyuka's suspensions have been backdated from February 2012, while 800m indoor European champion Zinurova's ban began in September 2011.
Their suspensions mean all three are ineligible to compete at this week's Russian championships in Cheboksary, and therefore cannot compete at London 2012.
"This is the first time athletes have been suspended in Russia because of abnormality of their biometric passports," said Russian Athletics Federation president Valentin Balakhnichyov.
"We know such practice has been widely used in cycling but unfortunately it's now been the case with our athletes as well.
"It's a huge loss for our team but their guilt has been proven beyond doubt."
Women's Sport Week will be "a fantastic campaign" and "encourage more women to try a new sport", says minister for sport Tracey Crouch.
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Members of the Unite union working for Scotland's fisheries protection fleet are set to walk out on a series of strikes in a dispute over pay.
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Jenny Meadows has had her 800m silver medal at the 2011 European Indoor Championships upgraded to gold after Yevgenia Zinurova was one of three Russian athletes banned for doping.