A lot of intellectual effort has been devoted to devising better ways of maximizing advertising and marketing budgets–targeting customers, especially the affluent, who might actually buy the product.
1	A	a	DET	RI	Definite=Ind|PronType=Art	2	det	_	_
2	lot	lot	NOUN	S	Number=Sing	8	nsubj:pass	_	_
3	of	of	ADP	E	_	5	case	_	_
4	intellectual	intellectual	ADJ	A	Degree=Pos	5	amod	_	_
5	effort	effort	NOUN	S	Number=Sing	2	nmod	_	_
6	has	have	AUX	VA	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	8	aux:pass	_	_
7	been	be	AUX	VA	Tense=Past|VerbForm=Part	8	aux:pass	_	_
8	devoted	devote	VERB	V	Tense=Past|VerbForm=Part	0	root	_	_
9	to	to	PART	PART	_	10	mark	_	_
10	devising	devise	VERB	V	VerbForm=Ger	8	advcl	_	_
11	better	better	ADJ	A	Degree=Cmp	12	amod	_	_
12	ways	way	NOUN	S	Number=Plur	10	obj	_	_
13	of	of	ADP	E	_	14	mark	_	_
14	maximizing	maximize	VERB	V	VerbForm=Ger	12	acl	_	_
15	advertising	advertising	NOUN	S	Number=Sing	18	nmod	_	_
16	and	and	CCONJ	CC	_	17	cc	_	_
17	marketing	marketing	NOUN	S	Number=Sing	15	conj	_	_
18	budgets	budget	NOUN	S	Number=Plur	14	obj	_	SpaceAfter=No
19	–	–	PUNCT	FF	_	14	punct	_	SpaceAfter=No
20	targeting	target	VERB	V	VerbForm=Ger	14	advcl	_	_
21	customers	customer	NOUN	S	Number=Plur	20	obj	_	SpaceAfter=No
22	,	,	PUNCT	FF	_	21	punct	_	_
23	especially	especially	ADV	B	_	25	advmod	_	_
24	the	the	DET	RD	Definite=Def|PronType=Art	25	det	_	_
25	affluent	affluent	NOUN	S	Number=Sing	21	nmod	_	SpaceAfter=No
26	,	,	PUNCT	FF	_	21	punct	_	_
27	who	who	PRON	PR	PronType=Rel	30	nsubj	_	_
28	might	may	AUX	VM	Mood=Ind|Person=3|Tense=Past|VerbForm=Fin	30	aux	_	_
29	actually	actually	ADV	B	_	30	advmod	_	_
30	buy	buy	VERB	V	VerbForm=Inf	21	acl:relcl	_	_
31	the	the	DET	RD	Definite=Def|PronType=Art	32	det	_	_
32	product	product	NOUN	S	Number=Sing	30	obj	_	SpaceAfter=No
33	.	.	PUNCT	FS	_	8	punct	_	_
