It emphasizes consumerism, the belief that success always goes to people who merit it due to their abilities, dedication and qualifications, and reinforces, rather than changes, existing ideas related to gender, ethnicity and nationality.
1	It	it	PRON	PRP	Case=Nom|Gender=Neut|Number=Sing|Person=3|PronType=Prs	2	nsubj	2:nsubj|26:nsubj	Discourse=elaboration-additional:14->13:0|Entity=(44-abstract-giv:act-cf1*-1-ana)
2	emphasizes	emphasize	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	0	root	0:root	_
3	consumerism	consumerism	NOUN	NN	Number=Sing	2	obj	2:obj	Entity=(48-abstract-new-cf4-1-sgl)|SpaceAfter=No
4	,	,	PUNCT	,	_	6	punct	6:punct	_
5	the	the	DET	DT	Definite=Def|PronType=Art	6	det	6:det	Entity=(49-abstract-new-cf6-2-sgl
6	belief	belief	NOUN	NN	Number=Sing	3	appos	3:appos	_
7	that	that	SCONJ	IN	_	10	mark	10:mark	Discourse=elaboration-attribute:15->14:0
8	success	success	NOUN	NN	Number=Sing	10	nsubj	10:nsubj	Entity=(50-event-new-cf2-1-coref)
9	always	always	ADV	RB	_	10	advmod	10:advmod	_
10	goes	go	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	6	acl	6:acl:that	_
11	to	to	ADP	IN	_	12	case	12:case	_
12	people	person	NOUN	NNS	Number=Plur	10	obl	10:obl:to|14:nsubj	Entity=(51-person-new-cf3-1-coref
13	who	who	PRON	WP	PronType=Rel	14	nsubj	12:ref	Discourse=elaboration-attribute:16->15:0
14	merit	merit	VERB	VBP	Mood=Ind|Number=Plur|Person=3|Tense=Pres|VerbForm=Fin	12	acl:relcl	12:acl:relcl	_
15	it	it	PRON	PRP	Case=Acc|Gender=Neut|Number=Sing|Person=3|PronType=Prs	14	obj	14:obj	Entity=(50-event-giv:act-cf2-1-ana)
16	due	due	ADJ	JJ	Degree=Pos	19	case	19:case	_
17	to	to	ADP	IN	_	16	fixed	16:fixed	_
18	their	their	PRON	PRP$	Case=Gen|Number=Plur|Person=3|Poss=Yes|PronType=Prs	19	nmod:poss	19:nmod:poss	Entity=(52-abstract-new-cf7-2,4,6-sgl(51-person-giv:act-cf3-1-ana)
19	abilities	ability	NOUN	NNS	Number=Plur	14	obl	14:obl:due_to	SpaceAfter=No
20	,	,	PUNCT	,	_	21	punct	21:punct	_
21	dedication	dedication	NOUN	NN	Number=Sing	19	conj	14:obl:due_to|19:conj:and	_
22	and	and	CCONJ	CC	_	23	cc	23:cc	_
23	qualifications	qualification	NOUN	NNS	Number=Plur	19	conj	14:obl:due_to|19:conj:and	Entity=52)51)49)|SpaceAfter=No
24	,	,	PUNCT	,	_	26	punct	26:punct	_
25	and	and	CCONJ	CC	_	26	cc	26:cc	Discourse=joint-list_m:17->14:1
26	reinforces	reinforce	VERB	VBZ	Mood=Ind|Number=Sing|Person=3|Tense=Pres|VerbForm=Fin	2	conj	2:conj:and	SpaceAfter=No
27	,	,	PUNCT	,	_	30	punct	30:punct	_
28	rather	rather	ADV	RB	_	30	cc	30:cc	Discourse=adversative-antithesis:18->17:0
29	than	than	ADP	IN	_	28	fixed	28:fixed	_
30	changes	change	NOUN	NNS	Number=Plur	26	conj	2:conj|26:conj:rather_than	SpaceAfter=No
31	,	,	PUNCT	,	_	33	punct	33:punct	_
32	existing	exist	VERB	VBG	VerbForm=Ger	33	amod	33:amod	Discourse=same-unit_m:19->17:1|Entity=(53-abstract-new-cf5-2-sgl
33	ideas	idea	NOUN	NNS	Number=Plur	26	obj	26:obj	_
34	related	related	ADJ	JJ	Degree=Pos	33	acl	33:acl	Discourse=elaboration-attribute:20->19:0
35	to	to	ADP	IN	_	36	case	36:case	_
36	gender	gender	NOUN	NN	Number=Sing	34	obl	34:obl:to	Entity=(54-abstract-new-cf8-1-sgl)|SpaceAfter=No
37	,	,	PUNCT	,	_	38	punct	38:punct	_
38	ethnicity	ethnicity	NOUN	NN	Number=Sing	36	conj	34:obl:to|36:conj:and	Entity=(55-abstract-new-cf9-1-sgl)
39	and	and	CCONJ	CC	_	40	cc	40:cc	_
40	nationality	nationality	NOUN	NN	Number=Sing	36	conj	34:obl:to|36:conj:and	Entity=(56-abstract-new-cf10-1-sgl)53)|SpaceAfter=No
41	.	.	PUNCT	.	_	2	punct	2:punct	_
