Future research should explore the negotiation tactics observed in transmedia fans using the principles of De Certeau’s (1984) everyday life practice, in order to extend its application to the broader context of modern-day consumers.
1	Future	future	ADJ	JJ	Degree=Pos	2	amod	2:amod	Discourse=joint-other_m:81->77:2|Entity=(158-abstract-new-cf1-2-coref
2	research	research	NOUN	NN	Number=Sing	4	nsubj	4:nsubj	Entity=158)
3	should	should	AUX	MD	Number=Sing|Person=3|VerbForm=Fin	4	aux	4:aux	_
4	explore	explore	VERB	VB	VerbForm=Inf	0	root	0:root	_
5	the	the	DET	DT	Definite=Def|PronType=Art	7	det	7:det	Entity=(159-abstract-new-cf3-3-sgl
6	negotiation	negotiation	NOUN	NN	Number=Sing	7	compound	7:compound	Entity=(160-event-new-cf11-1-sgl)
7	tactics	tactic	NOUN	NNS	Number=Plur	4	obj	4:obj|12:nsubj:xsubj	_
8	observed	observe	VERB	VBD	Mood=Ind|Number=Sing|Person=3|Tense=Past|VerbForm=Fin	7	acl	7:acl	Discourse=elaboration-attribute:82->81:0
9	in	in	ADP	IN	_	11	case	11:case	_
10	transmedia	transmedia	NOUN	NN	Number=Sing	11	compound	11:compound	Entity=(85-person-giv:inact-cf2-2-coref
11	fans	fan	NOUN	NNS	Number=Plur	8	obl	8:obl:in	Entity=85)159)
12	using	use	VERB	VBG	VerbForm=Ger	4	xcomp	4:xcomp	Discourse=mode-means:83->81:1
13	the	the	DET	DT	Definite=Def|PronType=Art	14	det	14:det	Entity=(161-abstract-new-cf4-2,5-sgl
14	principles	principle	NOUN	NNS	Number=Plur	12	obj	12:obj	_
15	of	of	ADP	IN	_	24	case	24:case	_
16	De	De	PROPN	NNP	Number=Sing	24	nmod:poss	24:nmod:poss	Entity=(162-abstract-new-cf8-1,2-sgl(163-person-new-cf7-1,2-sgl
17-18	Certeau’s	_	_	_	_	_	_	_	_
17	Certeau	Certeau	PROPN	NNP	Number=Sing	16	flat	16:flat	_
18	’s	's	PART	POS	_	16	case	16:case	Entity=163)
19	(	(	PUNCT	-LRB-	_	20	punct	20:punct	SpaceAfter=No
20	1984	1984	NUM	CD	NumForm=Digit|NumType=Card	16	nmod:tmod	16:nmod:tmod	Entity=(164-time-new-cf10-1-sgl)|SpaceAfter=No|XML=<date when:::"1984"></date>
21	)	)	PUNCT	-RRB-	_	20	punct	20:punct	Entity=162)
22	everyday	everyday	ADJ	JJ	Degree=Pos	23	amod	23:amod	Entity=(165-abstract-new-cf12-2-sgl
23	life	life	NOUN	NN	Number=Sing	24	compound	24:compound	Entity=165)
24	practice	practice	NOUN	NN	Number=Sing	14	nmod	14:nmod:of	Entity=161)|SpaceAfter=No
25	,	,	PUNCT	,	_	29	punct	29:punct	_
26	in	in	SCONJ	IN	_	29	mark	29:mark	Discourse=purpose-goal:84->83:0
27	order	order	NOUN	NN	Number=Sing	26	fixed	26:fixed	_
28	to	to	PART	TO	_	29	mark	29:mark	_
29	extend	extend	VERB	VB	VerbForm=Inf	4	advcl	4:advcl:in_order_to	_
30	its	its	PRON	PRP$	Case=Gen|Gender=Neut|Number=Sing|Person=3|Poss=Yes|PronType=Prs	31	nmod:poss	31:nmod:poss	Entity=(166-abstract-new-cf5-2-sgl(158-abstract-giv:act-cf1-1-ana)
31	application	application	NOUN	NN	Number=Sing	29	obj	29:obj	Entity=166)
32	to	to	ADP	IN	_	35	case	35:case	_
33	the	the	DET	DT	Definite=Def|PronType=Art	35	det	35:det	Entity=(167-abstract-new-cf6-3-sgl
34	broader	broad	ADJ	JJR	Degree=Cmp	35	amod	35:amod	_
35	context	context	NOUN	NN	Number=Sing	29	obl	29:obl:to	_
36	of	of	ADP	IN	_	40	case	40:case	_
37	modern	modern	ADJ	JJ	Degree=Pos	39	amod	39:amod	Entity=(168-person-new-cf9-4-sgl|SpaceAfter=No|XML=<w>
38	-	-	PUNCT	HYPH	_	37	punct	37:punct	SpaceAfter=No
39	day	day	NOUN	NN	Number=Sing	40	compound	40:compound	XML=</w>
40	consumers	consumer	NOUN	NNS	Number=Plur	35	nmod	35:nmod:of	Entity=168)167)|SpaceAfter=No
41	.	.	PUNCT	.	_	4	punct	4:punct	_
