Hindutva pop
Hindutva pop is Indian pop music that promotes Hindutva or Hindu nationalist ideas. Typically Hindutva pop songs are in Hindi but have also been composed in other languages. The music has become increasingly popular in the 2010s and 2020s, both online and offline, and frequently includes hateful lyrics targeting Muslims in India. One popular Hindutva song by Laxmi Dubey, "Har Ghar Bhagwa Chayega" (Every House Shall Turn Saffron), has been played more than 65 million times online. Hindutva pop music is especially popular within India's cow belt, considered to be a Hindutva stronghold. The songs have sometimes been played on loudspeakers by Hindu mobs during violent attacks on Muslims. See also 

 Hate media
 Saffronisation
 Serbia Strong

References

Indian pop
Hindutva
Hindu nationalism
Anti-Islam sentiment in India
Hinduism-related controversies
Hinduism in pop culture-related controversies
Political music genres
Islamophobia in India